Front Cover
 Table of Contents
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00121
 Material Information
Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: July 1964
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00121
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
        Page 1
        Page 2
        Page 3
    Table of Contents
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
    Back Cover
        Page 29
        Page 30
Full Text

... for in these matters,

we are expert!"

Florida Association of Architects

"To the cause of creating a more beautiful America,
the American Institute of Architects calls to arms the
American people and their political leaders. As architects,
we point the way to future fulfillment, and dedicate our
talents, our energy and our love toward the creation of a
beautiful land for our children and our children's children.
This is our goal and our pledge!"
Arthur Gould Odell, Jr., President, AIA
Vith this ringing challenge, Arthur Gould Odell, J1r.
assumed the mantle of the presidency of the American
Institute of Architects in the great city of St. Louis, Mis-
souri at 10:00 P.M., June 18, 1964. It is a fitting chal-
lenge, at a fitting time. While America is busily rebuild-
ing her great cities, and new and possibly greater cities
are aborning, let the clarion challenge be heard
throughout our land that America the Beautiful shall
not submit to ugliness, but rather, shall be ever more
beautiful! As Americans, as architects, have we any great-
cr purpose?
The Architectural Profession has not the numbers,
arms, means nor desire to enforce upon the populace its
views, nor would we likely create heaven-on-carth holding
such power. The profession does, however, possess unique
combinations of talents, training and vision which can be
articulated with enormous influence to the great advan-
tage of our society.
It is from the crucible of the voting booth that leaders
of free civilization emerge, and rightly so. And it is
through these political leaders that great chunks of our
nobler aspirations must be interpreted. Except on paper,
great concepts, bold designs and creations of transcending
beauty can seldom be realized without the sympathetic
understanding and cooperation of a willing client for
whom the work is to be executed. There must also be a
social climate in which the seeds of beauty may germinate
and grow, if such clients are to be frequently found.
Despite the gaudy vulgarity which characterizes so
much of our commercial building; despite the dreadfully
dreary acres of precisely spaced subdivision rooftops viewed
from the spaghetti maze of new highways; despite the
tangled obscenity of cluttering wires and posts desecrating
the skies of our cities; despite the screaming billboard
cacophany despoiling our scenic grandeur; still there is so
much that is so very good we cannot but be encouraged
and inspired to renewed effort with fresh vigor.
An effective response requires essentially simple actions
on our part. First, of course, we must perform our func-
tion as Architects with ever increasing technical and
aesthetic skill. Virtually every construction project in-

volvcs a mortgage and the number of banks, savings and
loans, credit unions, and other financial Institutions no
doubt exceeds the number of Architects in Florida. Ve
need the banks, and they in turn will profit by following
the example of their more enlightened number who draw
upon the judgment and talent of a knowledgeable local
Architect as a member of the loan committee.
Perhaps the common denominator of the successful
professional politician is a special warmth and ability to
communicate with the public. In my experience, these
are warm and wonderful friends. Our limited numbers
make it imperative that each of us seek personal friend-
ships among our political leaders. There is no other way
we can communicate effectively with these dynamic and
forceful men who have seldom been exposed to the more
meaningful capacities and aspirations of our profession.
If we are to do more than wail ineffectively about cer-
tain creation of slums of the future through thoughtless
planning and zoning of new subdivisions today, then by
all means let us prepare and present, with all the force at
our command, a better means of solving these problems.
\ith articulate persuasion, reason will surely prevail. It
is equally true that vigorous and meaningful argument,
forcefully presented in the public arena can still the
screaming horror of the ad agencies' roadside clamor.
In every community, I am convinced it is possible to
obtain meaningful and enforced building codes and sane
zoning ordinances. It may very well require the fierce
spotlight of public debate to attain such objectives. De-
hate we must, and succeed we surely should, for in these
matters we arc expert.
If we are to accept, without reservation, the challenge
of President Odell, we must move the eloquent and ar-
ticulate arguments for beauty from the obscurity of our
chapter meetings to the brilliant white light of the public
forum. There must be no legislator, commissioner or
board member who cannot count among his trusted inti-
mate friends at least one Architect. There must be no
civic or service club, or religious organization, which does
not count as a vital and important contributor, at least
one Architect. There must be no lectern from which an
Architect is unavailable to speak out for beauty and order
in the environment we must create for ourselves and
generations yet unborn.
Such is the inescapable responsibility of the Architect,
for in all society there is none other qualified to speak with
equal authority in behalf of our beloved America the

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canning plant at Sanford is now in full production with its famous "H.L.H." and "Life
Line" brands. Natural gas is used for boilers totaling 550 horsepower, which makes
H.L.H. Products Sanford Gas Company's largest customer for natural gas.

impressive additions to long list of transient facilities cashing in on convenience and economy of
natural gas. New Sea Echo and Rio Beach Motels on famed S. Atlantic Avenue both have central
natural gas air conditioning and heating systems.

RIVAL CHICKEN FRYERS UNITE ON NATURAL GAS. In Clearwater these days, your "take-out"
fried chicken order may come under Kentucky Fried (two stores) or Maryland Fried (one store)
labels, but it will have one thing in common. City of Clearwater Gas Division will be furnishing the
finishing touch of golden brown goodness with natural gas. Prefer Sea Food? Then the new Fisher-
man's Wharf on Clearwater Beach Island will oblige, with gourmet fare from their new all-gas

MORE CHICKEN NEWS ELECTRIC FRYERS ARE "OUT." Following quoted verbatim from inter-
office report by Peoples Gas System's West Coast Division: "We are in receipt of a copy of a letter
to West Coast Electric Utility from Kentucky Fried Chicken, Inc., stating that their proposal for the
use of electric fryers to replace present gas fired has been rejected. They state specifically that when
Kentucky Fried Chicken is sold under their name, it will have to be prepared in a gas fryer that they
approve, and that this conclusion has been reached after a trial of every type of electric fryer

r x^ OCALA ADDS NOVEL USE FOR NATURAL GAS. Pioneer Decorating Company's
precision temperatures in production area, drying rooms and storage. Gulf Natural Gas
--came up with the right answer the complete flexibility of natural gas heating and
air conditioning.

hoochee High School are well fed and comfortably warm thanks to City of Chattahoochee's Natural
Gas system. Boilers and water heaters have been converted from fuel oil to natural gas natural
gas does the cooking, too.

as an industry builder for Florida is reflected in Sarasota success story: Advent of natural gas made
it practical to manufacture glass bottles from plentiful local supplies of silica sand. Now Industrial
Gas Company's plant, opened in January, 1964, is Southern Gas and Electric's largest natural gas
customer! Bonus for Sarasota: no industrial smoke or smog to irritate winter visitors.

Association's 1963 Air Conditioning Survey show statewide increases of 452.7% in total tonnage and
557.2% in total customers in past three years. Biggest gains were in residential category, reflecting
increased availability of smaller units (as low as 2.8 tons) suitable for homes in middle-income
brackets. Florida record is far ahead of national figure, even though latter shows an amazing 400%
increase in tonnage over last six years.

NATURAL GAS MAKING "CERAMICS" NEWS. Florida Gas Company reports that Florida Tile In-
dustries has become one of the largest industrial users of natural gas in its Lakeland Division .
uses natural gas for various laboratory equipment as well as in its ceramic tile manufacturing pro-
cess. Coincidentally, Try-Stone, Inc. of Tavares, makers of concrete products, recently converted from
oil to natural gas to become one of the largest customers of the same company's Triangle Division.

REMEMBER: New York World's Fair is 80% Air Conditioned with NATURAL GAS!
Natural Gas Air Conditioning Installations range from 1500 tons in the Ford Pavilion, largest in the
Fair, down to 2.8 tons in small, isolated locations . a spectacular "success story" for natural gas.
Reproduction of information contained in this advertisement is authorized without
restriction by the Florida Natural Gas Association, P. 0. Box 1658, Sarasota, Florida

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EXTRA SAFETY wet or dry, concrete offers dependable
skid resistance and high night-time visibility.
EXTRA COMFORT concrete assures smoother riding and
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EXTRA ECONOMY moderate in first cost, concrete pro-
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These facts strengthen concrete's position as today's
quality paving surface.

Use Floi ida Caement Madec for You in Florida by/ Floridians - .,


JULY, 1964




Florida Architect

nTh 7i4 Ise-ae -

".. for in these matters, we are expert!" .
By Roy M. Pooley, Jr., A.I.A.
Highlights of the A.I.A. St. Louis Convention
The City Visible and Invisible . .
A.I.A. By Law Revisions . . ..
National A.I.A. Officers Installed . .

. . . 2nd Cover

. 7
. 9
. 12

1964 Library Building Award . . . . . .
Merit Award to Watson, Deutschman & Krus6, Architects
The Color Blind . . . . . . . .
By R. H. Havard
Golden Anniversary Convention To Stress 'Design For Learning'
National Community Fallout Shelter Design Competition . .
Grand Award to Francis E. Telesca, A.I.A.
The Sanford W. Goin Architectural Scholarship Fund . .
Advertisers' Index . . . . . . .

News & Notes
New Registrations ... .
Robert Fitch Smith, FAIA, 1894-1964 .

Roy M. Pooley, Jr., President, 809 Bert Rd., Jacksonville
William T. Arnett, First V.-Pres., University of Florida, Gainesville
Richard B. Rogers, Second V.-President, 511 No. Mills Street, Orlando
C. Robert Abele, Third V.-President, 550 Brickell Avenue, Miami
H. Leslie Walker, Secretary, 620 Twiggs St., Tampa
James Deen, Treasurer, 7500 Red Road, South Miami
BROWARD COUNTY: Thor Amlie, Robert G. Jahelka; DAYTONA BEACH:
David A. Leete; FLORIDA CENTRAL: Richard E. Jessen, Frank E. McLane,
William J. Webber; FLORIDA GULF COAST: Frank F. Smith, Jr., Sidney R.
Wilkinson; FLORIDA NORTH: Thomas Larrick, James T. Lendrum; FLORIDA
Hartman, Jr.; FLORIDA SOUTH: John 0. Grimshaw, Herbert R. Savage, Earl
M. Starnes; JACKSONVILLE: A. Robert Broadfoot, C. A. Ellingham, Walter B.
Schultz; MID-FLORIDA: Fred G. Owles, Jr., Joseph N. Williams; PALM
BEACH: C. Ellis Duncan, Kenneth Jacobson, Hilliard T. Smith, Jr.
Director, Florida Region American Institute of Architects
Robert H. Levison, 425 South Garden Avenue, Clearwater, Florida
Executive Director, Florida Association of Architects
Fotis N. Karousatos, 3730 S. W. 8th Street, Coral Gables, Florida

H. Samuel Krus6, FAIA, Chairman; Wm. T. Arnett, Fred W. Bucky, Jr.,
B. W. Hartman Jr., Dana B. Johannes.

. 17

. 21
. 22

. 26
. 27

THE FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Inisitute of Architects, Inc., is owned
and published by the Association, a Florida
Corporation not for profit. It is published
monthly at the Executive Office of the Asso-
ciation, 3730 S. W. 8th Street, Coral Gables
34, Florida; telephone, 448-7454.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
come, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. Controlled circulation postage paid at
Miami, Florida. Single copies, 50 cents; sub-
scription, $5.00 per year; April Roster Issue,
$2.00. . Printed by McMurray Printers.

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The City-Visible and Invisible

"The City Visible and Invisible" was the theme of the recent AIA Con-
vention. Within the framework of the theme, the speakers explored the
forces at work in our communities which the architect must be aware of and
respond to in developing man's physical environment . This article high-
lights only a portion of the professional program and in future issues we
plan to present additional facts of the program.

Prominent leaders in federal, state
and city government, law, religion,
medicine and architecture participated
in a major forum to discuss the 1964
AIA Convention theme: The City-
Visible and Invisible. The sessions
were moderated by Samuel T. Hurst,
FAIA, Dean, University of Southern
California School of Architecture and
Fine Arts.
The first session of the professional
program was concerned with The In-
visible City, covering psychological,
sociological, legal, historical, cultural
and spiritual elements of an urban
In the keynote address by Chan-
cellor Thomas H. Eliot, of Washing-
ton University, St. Louis, he said
American architects must fake the
lead "in defining the values that
make urban life worth living, and in
translating them into physical form."
Eliot emphasized that if architects
fail to meet their challenges, "then
cities will be shaped by the individual
concerns of the few who hold the
reins of power-who may or may not
give even a passing thought to the
comfort of other people, or have the
vision of their city as a place where
notable aspirations can be fulfilled."
The Chancellor said that architects,
even if they cannot make decisions in
the invisible sphere, can with the
help of others influence decisions
Successful government, he said, re-
quires that administrators-politicians
must constantly call on the talents of
other technicians and professionals,
JULY, 1964

and architects should be eager to work
for the benefit of their communities,
states and nation.
Dr. Luther L. Terry, Surgeon Gen-
eral, U. S. Public Health Service,
called upon the profession of archi-
tecture and public health to work
closely in solving the problems of
environmental health.
Dr. Terry said the goal of the archi-
tect and the urban planner is to pro-
vide people with clean air, water,
food, and neighborhoods; to harness
our chemical environment to serve
man's welfare without threat to his
health; to link the workplace with the
home and community as sources of
vitality and strength.
Concluding his remarks, the Sur-
geon General, discussed the new com-
munity mental health centers author-
ized by legislation enacted last year.
He declared, "this recent development
provides a multitude of challenges to
the creativity, ingenuity and pioneer-
ing capabilities of America's archi-
When Dr. Jaroslav Jan Pelikan, Jr.,
Professor of Ecclesiastical History at
Yale University spoke, he discussed
"American religious denominations as
part of the invisible force which cre-
ates and shapes cities."
He said that for many Americans,
"distinctiveness of several religious
traditions in America is accompanied
by . the vision of America as the
earthly form of the City of God."
Dr. Pelikan said the growth and
change now occurring in American
metropolitan centers will affect reli-

gion. "The various religious traditions
of America, each of which has had a
distinctive vision of the City of God,
will continual to exist as particular his-
torical entities," he said, "but each of
them will also be obliged to define
more precisely how its distinctiveness
is related to America's vision of itself
as a city."
The second session took up The
City and the Body Politic, the effects
of federal, state and local govern-
ments on community problems.
Senator H. A. Williams of New
Jersey, issued to the architects the
challenge "to combat the forces that
are turning the proud cities of the
eastern seaboard . .into one monster
city." He said, "the time for action
was short and that the problem of
keeping our cities livable might soon
become completely unsolvable."
Williams said, "Today's architects
must concern themselves with "the
total environment."
"The architect's vision must move
from the edge of the lot to the rim
of the horizon," Williams said.
Concluding his remarks, the New
Jersey Senator quoted the famed archi-
tect, Mies Van Der Rohe, "if tech-
nology transcends itself into architec-
ture, it can achieve an urban society
heretofore undreamed of."
The Governor of Kansas, John
Anderson, Jr., was of the opinion,
"that the initiative for meeting more
of the domestic problems of the day
must be assumed by local government
if our federal system is to be pre-
(Continued on Page 8)

qe*44d, 4 iC4 -4*74 Se. Zaaej. eeaaegaaa ...

AIA Convention . .
(Continued from Page 7)
served . if indeed local government
is to survive."
He said, "the danger of the federal
system arises from the unwillingness
or inability of the states to meet
growing and municipal problems, al-
though their performances in this
area is improving."
Mayor Raymond R. Tucker of St.
Louis emphasized that the already
changing American concept of local
government "will require further and
more striking readjustment," if com-
munities are to meet the problems of
growth and service.
He said one of the "most pressing
demands of a new 'creative federalism'
is a total re-examination of the federal
tax structure and the respective taxing
powers of states and their municipal
"Urbanism," he said, "has become
the single most significant fact of
American life . so the problems of
urban life in all of its aspects become

ever more important for all traditional
levels of government."
The last session of the convention
was concerned with The Visible City
. the visual fulfillment of the
physical and natural assets of the
community; the architects realm.
New York architect, Albert Mayer,
FAIA, urged his profession to equip
itself for and seek a much larger role
in formulating the basic architectural
programs of cities, rather than merely
carry out such programs.
He suggested that his profession
enlarge its role on three planes: the
corporate-professional plane; the in-
dividual citizen plane; and the indi-
vidual-professional plane.
Mayer said that "traditionally, in
modern times, the architect is given a
program by his client, and carries it
out imaginatively and with skill-
we hope." But he added that "this is
not good enough for him, or for the
quality of what he produces."
"The architect can much more
greatly fulfill himself and produce a

much greater and more challenging
contribution to the Visible City if it
comes to be recognized that he has an
important and maybe unique contri-
bution to make to the basic programs
and the ground rules, themselves," he
Mayer spoke on the subject of "The
Visible City; Or Factors and Facets
in City Design." He criticized con-
temporary American cities for having
a mass that is agglutinatedd and
amorphous, with something of a
single or plural heart or centralization
of whatever excellence and distinction .
there is."
"What we need," Mayer said, "is a
crystalline structure with local glitter,
peaks and sub-peaks of excellence, cul-
minating in the central massifs."
He said architecture today, for the
first time in history, suffers from
"unbridled excess and variety of
"Everything is double-faced, two-
edged," he said. "Needed are con-
scious, self-discipline and control."


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The 96th Annual Convention of the AMERICAN INSTITUTE OF ARCHITECTS
assembled in St. Louis, Missouri, adopted the following changes to the AIA
By Laws:
Chapter II, Section I is changed to read:
"Every architect who is a citizen of the United States and whose legal residence is in the domain of The Institute,
may apply for admission to corporate memebrship; provided, however, that The Executive Committee or The Board of
Directors may waive the requirement of citizenship when the best interests of The Institute would best be served by
so doing."
Chapter III, Article 2 current provisions are deleted with new change adopted:
"Section 1. Composition and Purpose.
"There shall be a subdivision of The Institute which shall be entitled the College of Fellows, membership in which
shall consist of all those who are Fellows of The Institute. The function of the College is to sponsor such activities
as writing and publishing books on architecture, biographies, restoration of the Octagon House, and other projects sup-
plementing the activities of The Institute subject to the approval of the Board.
"Section 2. Organization.
"The College shall be organized as provided in its Bylaws.
"The Bylaws and activities of the College of Fellows are subject to the approval of The Board."

RESOLVED, That the Standards of Professional Practice, submitted to the
1964 Convention, be and hereby are approved, to be effective June 19,

The Standards of

Professional Practice

The Following Provisions of the Bylaws of The Institute form the basis
for all disciplinary actions taken under the Standard of Professional
Chapter 14, Article 1, Section 1 (c)
Any deviation by a corporate member from any of the Standards of Pro-
fessional Practice of The Institute or from any of the rules of the Board
supplemental thereto, or any action by him that is detrimental to the best
interests of the profession and The Institute shall be deemed to be unpro-
fessional conduct on his part, and ipso facto he shall be subject to discipline
by The Institute.

THE PROFESSION of architecture calls
for men of culture, integrity, acumen,
creative ability, and skill.
The services of the architect are
concerned with the total physical en-
vironment of man. They may include
any services appropriate to the devel-
opment of that environment, provid-
ing that the architect maintains his
professional integrity.
The architect's services are ren-
dered in order that the use of land
and the development of projects shall
JULY, 1964

be well suited to purpose and soundly
designed, with the ultimate goal of
creating an environment of orderli-
ness and beauty.
An architect's honesty of purpose
must be above suspicion; he renders
professional services to his client and
acts as his client's agent and adviser.
His advice must be sound and unpre-
judiced, because he is charged with
the exercise of impartial judgment in
interpreting the contract documents.
He administers and coordinates the

efforts of his professional associates,
subordinates, and consultants, and his
acts must be prudent and knowledge-
able. Contractors and their related
crafts and skills are obligated to fol-
low his directions as expressed in the
contract documents; these directions
must be clear, concise, and fair. He
is engaged in a profession which car-
ries important legal and social respon-
sibilities to the public. His motives,
conduct and abilities must be such as
to command respect and confidence.
(Continued on Page 10)

Standards. .
(Continued from Page 9)
1. To the Public
1.1 In fulfilling the needs of his cli-
ent, the architect should also consider
the public interest and the well-being
of society.
1.2 An architect should seek oppor-
tunities to be of constructive service
in civic affairs, and to the best of
his ability, to advance the safety,
health, beauty and well-being of the
community in which he resides or
1.3 An architect may offer his serv-
ices to anyone on the generally ac-
cepted basis of commission, fee, sal-
ary, or royalty, as agent, consultant,
adviser, or assistant, provided that he
strictly maintains his professional in-
1.4 An architect shall perform his
professional services with competence,
and shall properly serve the interests
of his client and the public.
1.5 An architect shall not engage in
building contracting.
1.6 An architect shall not use paid
advertising or indulge in self-lauda-
tory, exaggerated or misleading pub-
licity, nor shall he publicly endorse
products or permit the use of his
name to imply endorsement.
1.7 An architect shall not solicit,
nor permit others to solicit in his
name, advertisements or other sup-
port toward the cost of any publica-
tion presenting his work.
1.8 An architect shall conform to
the registration laws governing the
practice of architecture in any state
in which he practices, and shall ob-
serve the customs and standards es-
tablished by the local professional
body of architects.

2. To the Client
2.1 An architect's relation to his
client is based upon the concept of
agency. Before undertaking any com-
mission he shall determine with his
client the scope of the project, the
nature and extent of the services he
will perform and his compensation
for them. In performing his services
he shall maintain an understanding
with his client regarding the project,
its developing solutions and its esti-
mated probable costs. Where a fixed
limit of cost is established in advance
of design, the architect must be given
freedom in determining the character

of design and construction needed to
meet as nearly as feasible the cost
limit established. He shall keep his
client informed with competent esti-
mates of probable costs. He shall not
guarantee the final cost, which will be
determined not only by the archi-
tect's solution of the owner's require-
ments, but by the fluctuating condi-
tions of the competitive construction
2.2 An architect shall guard the in-
terest of his client and the rights of
those whose contracts the architect
administers. An architect should give
every reasonable aid toward a com-
plete understanding of those contracts
in order that mistakes may be avoided.
2.3 An architect's communications,
whether oral, written, or graphic,
should be definite and clear.
2.4 An architect shall render profes-
sional services only after he has been
retained as architect by his client,
and the extent of the services and
the compensation have been confirm-
ed in writing.
2.5 An architect shall not have fin-
ancial or personal interests which
might tend to compromise his obli-
gations to his client.
2.6 An architect shall not accept
any compensation for his professional
services from anyone other than his
client or employer.
2.7 An architect shall base his com-
pensation on the value of the services
he agrees to render. He shall neither
offer nor agree to perform his serv-
ices for a compensation that will tend
to jeopardize the adequacy or profes-
sional quality of those services, or
the judgment, care and diligence
necessary properly to discharge his re-
sponsibilities to his client and the

3. To the Profession
3.1 Every architect should contri-
bute generously of this time and tal-
ents to foster justice, courtesy, and
sincerity in his profession. As an
architect, he must recognize that he
has moral obligations to society be-
yond codified law or business prac-
3.2 An architect should promote the
interests of his professional organiza-
tions and do his full share of the
work of those organizations.
3.3 An architect shall not act in a
manner detrimental to the best inter-
ests of the profession.

3.4 An architect shall not knowing-
ly injure falsely or maliciously the
professional reputation, prospects, or
practice of another architect.
3.5 An architect shall not attempt
to supplant another architect after
definite steps have been taken by a
client toward the latter's employment.
He shall not offer to undertake, or
undertake a commission for which he
knows another architect has been em-
ployed until he has notified such
other architect of the fact in writing,
after having been advised by the
owner that employment of that ar-
chitect has been terminated.
3.6 An architect shall not enter in-
to competitive bidding against anoth-
er architect on the basis of compen-
sation. He shall not use donation or
misleading information on cost as a
device for obtaining a competitive
3.7 An architect shall not offer his
services in a competition except as
provided in the Competition Code
of The American Institute of Archi-
3.8 An architect shall not engage a
commission agent to solicit work in
his behalf.
3.9 An architect shall not call upon
a contractor to provide work to rem-
edy omissions or errors in the contract
documents without proper compensa-
tion to the contractor.
3.10 An architect shall not serve as
an employee of unregistered persons
who offer architectural services to the
public, nor as an employee of an or-
ganization whose architectural prac-
tice is not under the control of a
registered architect.
3.11 Dissemination by an architect,
or by any component of The Insti-
tute, of information concerning judi-
ciary procedures and penalties, beyond
the information published or autho-
rized by The Board or its delegated
authority, shall be considered to be
detrimental to the best interests of
the architectural profession.
3.12 An architect shall not be or
continue to be a member or employee
of any firm which practices in a man-
ner inconsistent with these Standards
cf Professional Practice.

4. To Related Professionals
4.1 By his own example, an archi-
tect should inspire the loyalty and
enthusiasm of his professional em-
ployees. He should provide them with

_ __D __1 _~__ij^l_

a desirable working environment and
compensate them fairly.
4.2 An architect should contribute
to the interchange of technical infor-
mation and experience between archi-
tects, the design profession, and the
building industry.
4.3 An architect should respect the
interests of consultants and associated
professionals in a manner consistent
with the applicable provisions of these
Standards of Practice
4.4 An architect should recognize
the contribution and the professional
stature of the related professionals
and collaborate with them in order to
create an optimum physical environ-
4.5 An architect should promote in-
terest in the design professions and
facilitate the professional develop-
ment of those in training. He should
encourage a continuing education, for
himself and others, in the functions,
duties, and responsibilities of the de-
sign professions, as well as the tech-
nical advancement of the art and sci-
ence of environmental design.

These Standards of Professional
Practice are promulgated to maintain
the highest ethical standards for the
profession of architecture. This the
enumeration of particular duties in
the Standards should not be con-
strued as a denial of others, equally
imperative, though not specifically
mentioned. Futhermore, the place-
ment of statements of obligation un-
der any category above shall not be
construed as limiting the applicability
of such statement to the group
named, since some obligations have
broad application, and have been po-
sitioned as they are only a matter of
convenience and emphasis. The pri-
mary purpose of discipline under
these Standards of Professional Prac-
tice is to protect the public and the
Since adherence to the principles
herein enumerated is the obligation
of every member of The American
Institute of Architects, any deviation
therefrom shall be subject to disci-
pline in proportion to its seriousness.
The Board of Directors of The

American Institute of Architects, or
its delegated authority, shall have sole
power of interpreting these Standards
of Professional Practice and its de-
cisions shall be final subject to the
provisions of the Bylaws.

JULY, 1964

4 ~4?'~ ~ 4~ p. ~ 44
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al CZO

Arthur Gould Odell, Jr., FAIA, of
Charlotte, N. C. was installed as Pres-
ident of the American Institute of
Architects at St. Louis, Mo., on June
The Institute's new president has
been active in AIA affairs since be-
coming a member in 1946. He has
served the North Carolina Chapter in
many capacities, including two years
as president.
Odell, who has been credited by
the Charlotte press with changing
that city's skyline "almost single-
handedly" was elevated to AIA Fel-
lowship in 1957 "for his notable




Photo below:

Typical gathering at AIA Convention -
Florda Delegates seated in first three rows.


"SINCE 1921"

Architects' Supplies

Complete Reproduction

433 W. Bay St.
Jacksonville, Fla.

National AIA Officers Installed

-- I

contribution to the advancement of
the profession by his achievement in
Serving with Odell will be the fol-
lowing newly elected officers: First
Vice President and President- Desig-
nate: Morris Ketchum, Jr., FAIA, of
New York City; Vice President (three
offices): Rex W. Allen, AIA, of San
Francisco; \Villiam W. Eshbach,
FAIA, Philadelphia; and Hugh Stub-
bins, FAIA of Cambridge, Mass.; Sec-
retary: Oswald H. Thorson, AIA, of
Waterloo, Iowa. The present Treas-
urer, Robert F. Hastings, FAIA, will
complete his two year team.

1964 AIA Library Building Award...

m / .-s W,. M r ....,,r,

teita 4&watd ... College Le4atr

There were three requirements of
the program that determined the basic
First, and foremost, the 1,000,000
volumes and 1,800 seats to be housed.
This set the bulk of the building.
Second, the expansive area required
for the undergraduate reading room
with its ultimately 100,000 volumes
and 800 scats, readily available and
Third, the necessity to build in-
itially, a very modest part of the ulti-
mate building in order to stimulate
interest in the overall project.
The concourse through the build-
ing connecting the north and south
campus areas provided the solution
to these requirements and in addition,
made it possible to isolate all service
facilities, and rooms, used by the
public off-hours, without interfering
with the smooth functioning of the
Sunlight control and storm protec-
tion were accomplished by the orienta-
tion, the use of wide overhangs, and
the telescoping metal panels vertically
stacked above viewing level on the
three floors.
The concept of different environ-
ments for active book usage by stu-
dents and faculty and the static
storage of hundreds of thousands of
JULY, 1964

volumes of limited circulation logical-
ly was delineated by a horizontal three
story, high-ceilinged wing designed
for people and a vertical, low volume
mass, designed for books, all set on a
broad stylobate of natural rock, soft-
ening the transition of the crisp archi-
tectural lines of the building to blend
comfortably into the normal land-
Materials used throughout were
erosion and corrosion resistant and of
permanent finish, free of cliches and
of compatible hue and texture. In
the main, materials, such as marble,
brick, natural stone, aluminum, stain-
less steel and glass were used and, of
course, the magnificent stack tower
with its beautiful blue-green and gold
tile veneer, clean, durable, ever chang-
ing as it expresses the mood of the
Entrance to the Library is through
a concourse twenty-seven feet wide
which passes between two units of
the overall structure at ground level.
One of these units is a great square
tower nine stories high, in which, ex-
cept for the first two floors, books
are kept. The other unit is a vast
ground-floor reading room above a
major portion of which rises two other
floors, also containing reading rooms.
The outside walls of the main reading


room arc of combination window wall
and storm shutter construction, with
heat and glare resistant glass.
The unusual facade design of the
tower creates a sculptured effect.
There are 1,175,544 two-inch-square,
blue-green tiles on the tower's out-
side walls. The high precision of ap-
plying these tiles called for not more
than one-eighth of an inch tolerance
in ten feet. Ninety-seven miles of
joints were required to hold the tiles
Of the tower floors, the fourth
through the seventh, and the ninth,
arc stack areas. Built-in, sound-proof
carrels with typing shelf and work
space, are along the outside walls of
the stack areas, each with its own
window exposing the occupant to the
beautiful outlook of the lake and the
rest of the campus. Carrels total 240.
The special collections and rare
books are on the eighth floor, where
there are, also, six seminar rooms and
a small reading room.
Two elevators take students to the
stack areas. A book-veyor and a pneu-
matic tube system service the second
through the ninth floors.
The undergraduate reading room,
which extends at ground level hori-
zontally toward the Ashe Administra-
(Continued on Page 27)


9 0 0

for living"


Gone is the "Dark Age!" There's an increas-
ing awareness of the value of good lighting
- ample Light for Living emphasized by
the continuing multi-million dollar Medallion
Home program.
Light for Living is one of the big "new"
selling features today. In Model Homes,
nothing works its after-dark magic so effec-
tively as good lighting.
Planned lighting, inside and outside, can
extend the boundaries of a home. It has the
visual effect of stretching walls and raising
ceilings-makes a room appear larger than it
is. By eliminating dark corners and pockets,
it actually gives more room for living.

Carefully integrated, over-all planned
lighting calls for (1) general area lighting,
(2) focal lighting, (3) accent lighting, and
(4) work-lights for special purposes, such
as over kitchen counters.
Luminous ceilings in kitchen and baths
... luminous wall panels in living areas . .
recessed spotlights .. lighted valances, cor-
nices and coves .. and plenty of outlets
conveniently placed to accommodate lamps.
These are lighting techniques that prove
strong "selling points" for today's home
builders and realtors.
If you want more "light on lighting," con-
tact your electric company for qualified help.

Florida's Electric Companies... Taxpaying, Investor-Owned

"So often people spend hundreds of dollars decorating their
home and landscaping their yard, only to be able to enjoy
the total beauty for about 12 hours a day," says Mrs. John
B. Burke of Dade City. "With our planned indoor-outdoor
Light for Living we can and do enjoy our home 24
hours a day if we desire."


"Nothing adds more to the comfort and beauty of a home
than good lighting," says Charles K. Cheezem, builder-developer
of St. Petersburg. "Prospective homebuyers are amazed when
they visit my 'Home of Living Light' and see how we have
utilized modern lighting techniques . to help homebuyers
with ideas for their own particular needs.'


Planned modern light for business and industry, tool

Makes Offices More Efficient Stores More Attractive
Offices in Tampa City Hall are well lighted, using from "Men's fashions 'on stage' in our display windows are shown
125 to 200 foot candles of light depending upon the job at their desirable best 'under the lights.' Lighting is a basic tool
classification. No complaints about eye strain, according to of selling. The progressive, successful merchant uses it wisely,"
Julian Burmside, Electrical Inspector for the City of Tampa. says C. K. Slaughter, prominent clothier of Daytona Beach.

Workers More Proficient
"Properly engineered lighting in our production area has
contributed tremendously to the quality of our products ...
assuring precision potentiometers to our customers for use
in their aerospace programs," says Arnold Kortejarvi, Product
Engineer of International Resistance Co., St. Petersburg.

Plants More Productive
"We followed the advice of your lighting engineer and installed
90 foot candles of general illumination in our new printing
plant. It has paid off with interest, in terms of quality and
speed of production," says John Boyd, Mgr. of Boyd Brothers,
Inc., Panama City.

"I never realized what a difference it would make," says
Mrs. Glenn T. Barnes of Pensacola, in commenting on her new
indirect type of lighting. "Indirect lighting accents the contours
and brings out beautiful features of our living room decor
and fireplace that would otherwise be overlooked."

"What wonderful things can be done with lighting," says
Raymond F. Copes, Jr., Pres. of Flamingo Cay, Inc., builders-
developers of Bradenton. "General illumination, of course
. . but now more than that! Luminous ceilings and other
advanced techniques to match a family's mode of living
. .. to make a home and furnishings more beautiful."

JULY, 1964



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The Color Blind

Director of Design,
Formica Corporation

It is a well recognized fact that
there are people who, because of a
defect in their optic system, are un-
able to distinguish certain colors. Such
people are commonly described as be-
ing "color blind" (Fig. 1). There are,
however, very many more people who
are, in terms of practicality, equally
color-blind . not because of physi-
cal deficiencies in their optic systems
but because of defects in their men-
tal apparatus.
Let me hasten to add that it is not
implied that such persons are mental
detectives in the popular sense, but
are defective insofar as they have not
permitted their mind to interpret in-
telligently what their eye sees in re-
spect of color.
This statement is made on the as-
sumption that Sir Isaac Newton's
theory of color vis-a-vis light has

Born in South Wales, Great Brit-
ain, Mr. R. H. Havard studied at
Pembroke College, Oxford; Slade
School, University College, London
and Art Schools in the British Isles.
Winner of several prizes and scholar-
ships including the Rome prize, He is
a member of N.S.I.D., an Associate
of the Society of Canadian Industrial
Designers, a member of the Royal So-
ciety of Arts, and a member of the
Montreal Art Directors Club.
Mr. Havard lived and painted in
Europe, Canada and the United
States. His paintings are in a number
of private collections as well as in
many public buildings including some
major works in new churches in Brit-
JULY, 1964

validity. He suggested that light, hav-
ing no color in itself did have the
property of exciting color in the hu-
man eye . or mind.
If the foregoing is true then it fol-
lows that if a person does not make
himself aware of color, in other words
subjects himself consciously to the
emotion of color, then that person is
equally blind to color as his neighbor
who has merely a physical defect. It
is this type of color-blindness which
is most prevalent and the one in which
we as practioners in the use of color
are most interested, for in this group
are to be found the majority of our
clients, and it is to these that we must

address ourselves. However, before we
embark on a program of educating the
public in color we should first re-learn
certain fundamentals concerning color
. fundamentals given us during our
school-days but, for most of us, quite
obliterated by later acquired technical
information of more obvious and dir-
ect value to our daily task.
First we should refresh ourselves as
to what color is, how it applies to
architecture, and what effect it has,
if any, upon the individual . at
work, at play, and at home.
We know very well that different
colors owe their hue to their particu-
(Continued on Page 19)

V u.u Smo U.au u.4u 0.50 0.60 0.70 0 0.10 380 0.30 0.40 0.50 0.60 0.70
z 2
Fig. I Chromaticity confusions of the protanope and deuteranope (after Pitt, 1935)
shown on the (x,y) chromaticity diagram. The typical protanope, for example, will
not be able to distinguish source C from a part of the spectrum near 493 mu. From
Stevens, S. S. (Ed.), Handbook of Experimental Psychology, New York: John Wiley
& Sons, Inc., 1951, Fig. 12, p. 844 (solid) lines only).

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finding use in a thou-and tasks in the Twentieth Century. same rugged material the government puts in invasion
gliders, PT boats, and landing craft. And you'll join Ameri-
As the worldd. larg.-t importer and ianufacture-r of Genuine a's top architects who chose Genuine Mahogany recently
Mahlioany, we handle only Suietnin MAlucrriphyala from f)or the interior of the luxurious Hotel Sheraton in San Juan,
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For name of our nearest dealer to you, write today. Free
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(Continued from Page 17)
lar wave length, and their location in
the spectrum is determined by their
wave length (see fig. 2). However,
knowing is a far cry from comprehend-
ing the value of this elementary fact.
Were this not true how else can one
explain the mis-use of color in certain
applications . both by architect
and by interior designer. An outstand-
ing example of this kind of color-
blindness is seen where a company has
built, at considerable expense, its new
administrative offices-the architects,
in all good faith employing profes-
sional designers and decorators to ar-
range the decor of the interiors-of-
ten the result reveals that the con-
sultant has gone "color happy" arriv-
ing at a color scheme which bears no
relationship to the functions being
performed within the offices. This
kind of effort supplies typists with
persimmon or brilliant red painted
typewriters, accountants with brightly
colored and closely-patterned desk-
tops, and conference rooms with spec-
trum yellow walls . .
While such examples of colorful
decor may be good image makers in-
sofar as the visitor is concerned, be-
cause they startle and excite to com-
ment, they are not always economical-
ly sound in terms of the company
itself. Yes, I do use the term "eco-
nomically" with purpose, for the abuse
of color does serve to minimize the
company's investment in space and
personnel . and this is exactly why
it affects the architect directly, for it
is his job to provide his client,a result
which is most profitable for the fee
paid. The use of high-vibration, short-
wavelength colors, such as persimmon,
red and spectrum yellow in such spots
as the ones mentioned will serve to
tire the individual operators more
rapidly than would colors selected
from the longer wave-length segment
of the spectrum. With earlier ex-
haustion comes a greater proneness to
error, and with error irritability which,
in turn, leads to a general deteriora-
tion in over-all attitudes and effici-
encies. For the architect to tolerate
knowingly such an abuse of privilege
is to deny his client the full benefit
to be derived from employment of
professional advice.
To offer a comprehensive set of ex-
amples of such erroneous practices in
the use of color would be to demand
(Continued on Page 25)
JULY, 1964









-15- -


X (mp)

Fig. 2. Change of wavelength, a t a fixed retinal illumination, producing the same
change of hue as alteration from 1000 to 100 trolands (after Purdy), the radiation v
at 1000 trolands appearing the same as v + Av at 100 trolands; for example, the
colors produced by light of 525 and 660 mu at 1000 trolands would appear the
same as those produced by light of 545 and 635 mu at 100 trolands; the effect is
thus very appreciable. On the average the fixed points are at about 751, 506, and
474 mu. From LeGrand, Yves, Light Colour ani Vision, Fig. 59, p. 213. (Translated
by R. W. G. Hunt, J. W. T. Walsh, and F. R. W. Hunt, New York: John Wiley & Sons,
Inc., 1957).

Fig. 3. Typical polar representation of the limits within which chromatic sensations
resulting from stimulation by reasonably large, typically luminuos stimuli are elicited
in a right eye. From Committee on Colorimetry, Optical Society of America, The
Science of Color, New York: Thomas Y. Crowell Co., 1953, Fib. 20, p. 104.


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Golden Anniversary Convention

To Stress 'Design For Learning'

Plans now underway by the Jack-
sonville and Florida North Chapters
for the 50th GOLDEN ANNIVER-
in Jacksonville indicate that this will
be among the most interesting meet-
ings of FAA. "Design for Learning"
is the theme of the convention and
the scope of the theme is not limited
to school design. The development of
this theme is shaping a program as un-
usual as it is significant.
Within the next few weeks every
member will receive the first conven-
tion mailing in which will be included
information on the Architectural Ex-
hibit program. All architects who de-
sire to exhibit their work are requested
to review the forthcoming literature
and to promptly return the application
This year special attention will be
given to the many firms who will

exhibit their building products and
services. Arrangements are being made
to invite a representative from each
exhibiting firm to an "exclusive break-
fast" where FAA will honor the
exhibitors. Indications to date
show this portion of the convention
program will be, once again, a suc-
cess. A substantial portion of available
exhibit space has already been re-
This year, the President's Recep-
tion will be a separate function and
will formally commence the activities
SARY. The President's Reception will
take place Wednesday evening, No-
vember 11th. Everyone is invited to
plan their schedule to attend this
Gala social event which will provide
an early opportunity to meet old
acquaintenances as well as a "special
guest" who will be present.

Another highlight of the Conven-
tion will be the First Annual Florida
Craftsman of the Year Award. You
will be hearing more about this in
later issues.
An early report from the ladies
committee indicates a well rounded,
interesting program.
Every architect, every Chapter,
should make plans now to attend
your FAA's 50th GOLDEN ANNI-
A full Convention Committee has
been named:
Convention Chairman-A. Robert
Broadfoot, Program Committee -
James T. Lendrum; Architectural Ex-
hibit Committee-Robert E. Board-
man; Student Committee M. H.
Johnson; Registration Committee-
Herbert Coons, Jr.; Public Relations
Committee-Wm. H. Goodman; Ar-
rangements Committee-C. A. Elling-
ham; Hospitality 6 Reception Com-
mittee-John P. Stevens; Awards 6$
Prizes Committee-Wm. T. Arnett;
Entertainment Committee-Harry C.
Powell; Product Exhibit Committee-
James A. McDonald; Ladies Program
Committee-Mrs. Shirley Kemp.

Compact Equipment

Increases Efficiency

...and Saves

Costly Space

Push-button telephones allow busy people to handle
several calls at one time. These instruments speed
your telephone work; make it easy for you to transfer
calls; let you hold calls while you talk on another
Streamlined console "switchboards" sit conveni-
ently on the comer of a desk. Yet they handle just as
much traffic as a regular PBX board! These modem
consoles are the answer for many business problems.
Is your equipment keeping up with your needs?
Call your Telephone Company Business Office for a
free communications check-up.

Southern Bell
...,w dh t Fato,

JULY, 1964

National Community Fallout Shelter

Design Competition

Francis E. Telesca, AIA, of
the architectural & engineering
firm of Greenleaf & Telesca, Mi-
ami, Florida, was awarded the
Grand Prize of $15,000 in the
National Community Fallout
Shelter Design Competition
which was conducted by AIA for
the Office of Civil Defense, De-
partment of Defense.

74 inig o9 4 e 74 u ...
"The shelter provisions are arrived
at without unusual expense because
of easy conversion in times of emer-
gency, without creating spaces which
have no purpose other than shelter.


"The site is relatively large around
this compact group or complex. It is
actually only one building on one
level, or almost on one level, although
there are small depressions in the
level of the shopping area. This, a
compact solution, is served by one
of the most economical and practical
grouping of truck courts or service
courts presented by any entry.
"There are many interesting inter-
ior spaces which are not crowded,
and the shoppers can find their way
around in a pleasant variety of spaces
while moving from store to store.
The merchandising elements are also
well conceived and studied, and this
was thought to be one of the few
projects in which those elements were
broken down successfully into logical

groups. There are four groups around
a court, so arranged that in addition
to the obvious traffic generators of
the variety store, the super-market,
and the usual department store, there
are also intermediate groups of small
stores so arranged by merchandising
relationships that they in themselves
form good strong groups within the
whole merchandising pattern.
In commenting on this design the
Jury said, ". . It provided a useful,
practical shopping center plan with
an inspired use of land. The interior
spaces offered good merchandising
and would be easily adaptable with-
out a great expenditure of money for
the additional benefits of shelter,
thanks to a good deal of thoughtful
consideration by the competitor.



's .1 Id '.-~J *~ .'w --r~r-' J9J~~


"The important element of parking
is provided without underground
garage excavation. In several logical
groups around periphery of the build-
ing an interesting pattern is created,
and the designer avoided the ugly
sea of asphalt so often found around
the conventional shopping center.
Intelligent use of some landscaping
elements has also contributed to the
appearance of the total complex.
"The jury found here a logical
building, well conceived as a shopping
center and as a shelter. It was well

constructed, competently detailed,
and could be built not only in its own
region but almost anywhere through-
out the United States. It was felt,
therefore, that in this particular pro-
ject, that here was the most universal
application of a shopping center with
the necessary shelter provisions. This
was considered to be the most useful
of any of the projects submitted. The
shopping center is air conditioned for
normal use, and this equipment can
provide a comfortable environment
for thousands of shelter occupants

during emergencies. A unique and
carefully planned entry system with
baffles provides for natural ventila-
tion in case of power failure. This is
one of the few entries which attempt-
ed to provide a back up ventilation
system without expensive emergency
generators and auxiliary fans. The
jury also admired its aesthetic and vis-
ual qualities and the fact that it could
become a shopping center where it
would be a visual delight as opposed
to a shopping center more typical and
less imaginative in concept."


I .~-.

I . .

I .. - -

,o. *- *


.. .... .

S -... .. .

" .. .. . ......

.............. .......:I:...-




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Has unequalled hiding power and adhesion.

Can be applied over: old plaster, gypsum paneling, wood,
concrete, brick, metals, masonite, bakelite, glass, painted
surfaces, etc.

A simple one coat trowel application over rough
poured concrete wall.

PLASTERFAST is a ready mixed plastic plaster type
coating for EXTERIOR or INTERIOR use.

PLASTERFAST is used in all of North America i.e.
FAST on all buildings in rough Canadian climate.

One coat trowel application on high rise building.

on our SKY HARBOUR EAST 17 story building. We liked the ease of application and the appearance of job when com-
pleted. We certainly will consider the use of PLASTERFAST in our future construction."



For information phone or write:
P. 0. Box M, Pompano Beach, Florida
Phone 399-3436

(Continued from Page 19)
more space than is available in this
issue. Consequently I must restrict my-
self to this single example and hope
that it is adequate to demonstrate the
need for refreshment in respect of all
facts relative to the composition of
color. The next aspect of color blind-
ness is one which is evidenced once
again by a forgotten acceptance of a
well-known fact.
We all learned a long time ago that
as well as color being the result of
light . Where there is no light
there can be no color (try seeing color
in a perfectly dark room!), it is also
true that color changes with light.
A physical demonstration of this,
available comparatively recently to us,
is the Kodachrome print. A color-
photograph taken at eight o'clock in
the morning differs in color value
from one taken of the same subject
at noon, and differs yet again from
one taken at five o'clock in the even-
ing . even though all three were
taken in what may be apparently
identical daylight conditions. (See
Fig. 3, page 19)
Here we are entering a strange field
in respect of color . one involving
metamorphism, that is to say, a consid-
eration of the ability of color to
change character with a change of
light quality.
When one chooses a material for
a new suit of clothes it is not uncom-
mon to step outside the store in order
to "see" what the material looks like
in the natural day-light. Subconscious-
ly we do appreciate the metamorphic
effect of light upon color, but not
many of us apply this knowledge con-
sciously, consequently a housewife
will select a suite of dining-room fur-
niture in a store under conditions of
fluorescent light, and is much dis-
mayed when she sees the same furni-
ture in her own dining room under
conditions of incandescent light By
the same token the great majority of
architects, and their professional as-
sistants in design and decor, very
often demand paint manufacturers,
fabric manufacturers or other suppli-
ers to furnish color matches to ex-
amples submitted by the client or
themselves, but they omit any descrip-
tion whatsoever of the lighting under
which the finished product is to be
(Continued on Page 27)
JULY, 1964

JOHN F. HALLMAN, JR., Pres. & Treasurer
MARK. P. J. WILLIAMS, Vice-Pres.

G. ED LUNSFORD, JR., Secretary



"Beautiful and Permanent Building Materials"

TRINITY 5-0043 -



iL U-* JL 1690 MONROE DRIVE, N. E.



We are prepared to give the fullest cooperation and the best
quality and service to the ARCHITECTS, CONTRACTORS and
OWNERS on any of the many Beautiful and Permanent Building
Materials we handle. Write, wire or telephone us COLLECT for
complete information, samples and prices.

Represented in Florida by

P. 0. Box 5443

Jacksonville, Florida 32207

Telephone: 398-7255


74e Saford W. Gocn 4e"cItectural Sedotardipa aend

.s a sp n.ul pr':.:i.t t. rais fund f,:,r th:- Sjn 'fod Coin \rJIItiL tu[.I] Sh.h larshp at
il,. Liii ir- -A Fl.-,rid i nd h .. ,m :ii I l ,'iA r I. I t l FI...rdal C .n ral CI h ptrL .-\1 .
ilid .Ir.iki .n: . i ..ri, n .' m-l. .. r.-i,.a l pin n .- .' I I...r.d i ir ,, .
I.n l inn the p-...iK..t 'A p ',i, r ,tr. i lh lh. C l: t..' i t .11'.a I : J..n1 Aid l rlhrL .. itc-
o ,.],,, I.%. -- nd ,.,nc hl ,: k 3and hhirti: Irhl..I-I ._ :l| ,l ..: l l I I ll I .. Id t h, t \ _l hc t
lidd.-r, id .ill l i r..c cd, .-. in ribut d t. thie ...h.i l r. lii find
I I, I l.rdi \r hijtcr ill 'i-,l Ii .I p i.rL i-,h of 'ic ll Nc pln lr.,_ c-.:li m i nth
irll do.rl,1; ,.,- illhm ,., ,r, .1 -d IZ,: t .- .il.l-r ; Jill i lrI I Lc ,:h jLt i. the artl t
NM .n.il, i i bid.- ,. h.I dili.rminn d h\ li s: ni. : 11 li3 -I.t tl.e p ririii.- i ll hI l .111
ii,,,in.:.td th cad.:h phl .r.. r:a! \II hid l...ld I-.h~ *. t .. \Ir I- diniurnd \I .C..II,,
1-l.411 I nii ..t P'.1i1t l ...3d Ih', l, r i t.. h .4. til -. hii li 111 h l,, th; pL, t ir .:ipp, arfs N .
.I-h L, d i.uild h1 .- ,r u, nt i l I '. I -nn l r 1 L I,. .1' ",,,Il JI. r 1 th.: m ,nthl', d.-adln,: 1i
p. IL ll it 4 ..-k d that a hink r..t..r n. ...i >.,,n-p. n .: i.1 l I.,Id

., ,."Ja e C Boby

S. A black-and-white lithograph of a typical
S' "- southern cabin sheltered by a moss-draped
liveoak. Lithography is a field in which Dr.
S' Boudreau became particularly well known
'."- S during his 25 years as dean of art at New
York's Pratt Institute.
-_' y' Now retired and dividing his time be-
t- tween his home in Clearwater and an old
farmhouse on the Damariscotta River at
Newcastle Maine, the artist was active in
metropolitan art circles for many years be-
fore leaving the academic world. Widely
traveled and an authority in his field, he has
lectured extensively on the fine and applied
arts and is the author of both books and
articles on the subject.
S. 0 He is a member of the American Society
of Illustrators, the Royal Society of Arts
S -T (London), and a dozen other art clubs and
Associations in the United States. For sev-
eral years he has been a board member of
) ,* i.. the Florida Gulf Coast Art Center near his
"winter home.
Born in Framingham, Mass., Dr. Boud-
reau has degrees from the Massachusetts Normal Art School in Boston and the Massachusetts School of
Art. He did postgraduate work at Columbia, Pittsburgh and Alfred universities, Pratt Institute, and in Eur-
ope. He started his teaching career at the Pittsburgh Academy and later became art director of the Pitts-
burgh public schools. He was also an instructor at Carnegie Institute, Pittsburgh University, and with the
extension division of Pennsylvania State College.
During World War I he was a lieutenant in the U.S. Army Air Corps, is licensed as a commercial pilot,
and active in the Civil Air Patrol.
Framed in black wood with a three-inch grey mat, the overall size of the picture is 17/V2 by 21 /2 inches.
It is valued at $15 and minimum bids will start at $7.50.
July 30 is the deadline for entering bids, and all offers should be mailed before that date to Mrs. Ed-
mund MacCollin, 1480 Sunset Point Road, Clearwater, Florida. A bank reference is requested with each
bid, but no checks should be sent until the winner is notified.

Color. .
(Continued from Page 19)
Metamorphism is an inescapable fact
in the world of color and those who
refuse to make any allowance for its
existence in their color selection in
respect of interiors are just as surely
blind to color as are those who suffer
from physical blindness. It is neces-
sary, therefore, when preparing color
schemes for the new building upon
which you have lavished so much
thought and care to pay particular
attention to light . not merely in
respect of the light-levels for work,
those considerations are obvious and
are well recognized, but also with due
regard for the colors to be used within
those work areas. Colors of the walls,
drapes, carpets, furniture and equip-
ment are not only affected by the
light source, but they also in turn
affect the quality of the light in terms
of environment. (See Fig.4).
It is a good investment on the
architects part, and of his interior
designer, to really make an effort to

Library Award ...
(Continued from Page 13)
tion Building, rests lightly on a raised
stylobate or platform providing prom-
enade and lounging space and a land-
scaped setting for the entire building,
the entire area being enclosed with a
natural rock wall tieing it into the
natural landscape. One of the most
striking features of the interior is the
main staircase which is suspended
from the structure at each floor by a
structural steel terrazzo wrapped in
satin finish stainless steel. The stair
itself is precast terrazzo treads of
monumental character and the ebon-
ized hand rail and stainless steel stan-
chion follow the functional flow of
the traffic in an unbroken, sinuous
line. This stair well of striking pro-
portions is highlighted by twenty-four
translucent sky domes, and the entire
stair area is bathed in natural light
unequalled psychologically by any
light of an artificial source. A re-
flecting pool at the base of the stair-
case in the lobby adds interest and
The undergraduate library on this
first floor seats eight hundred students
and provides shelving for 50,000
JULY, 1964

apply the principles of color psychol-
ogy, for then, and then only will he
be giving full value for money. It is
known that color can be stimulating
or it can be enervating, but too much
stimulation in a work area can be dis-
astrous, consequently discretion in the
use of color is required.
Today the architect, the designer
and, indeed, anyone professionally ac-
tive in the field of color has available
to him, absolutely free, the top skills
and knowledge for reference or con-
sultative purposes.
In any event, with the creeping
paralysis of conformity in society, of
more and more government with less
individual freedom, one of the really
significant things we can expect to
see during the next decade or so is
a more adventurous use of color in the
home and in the office, for it will
only be possible in this way to ex-
press his revolt against conformity.
Consequently color can be expected to
play an even larger role in the exer-
cise of our profession than ever before,

volumes. This is an open-shelf col-
lection with free access to students.
There is also an exhibit hall on this
floor, a lecture hall which seats one
hundred and fifty and is expandable
to three hundred, a lounge for library
staff and faculty, a suite for the Re-
cording for the Blind unit, and a wing
for mechanical equipment.
From the first floor lobby of the
main reading room unit, students may
go to the second and third floors,
either by escalator or stairs. The
reference, catalog, circulation, and
acquisitions departments and admini-
strative offices are on the second floor.
The circulation desk controls access
to the stacks in the tower. The third
floor houses the periodicals and gov-
ernment publications division, with
more than 50,000 volumes, also on
open shelves.
The entire building is completely
air-conditioned and humidity-control-
led, and when necessary, it san be
heated. It contains 193,000 square
feet of floor space and its reading
rooms will seat 1,800 readers.
The library provides shelving for
one million volumes, a capacity to
meet the University's needs for two

and we in the chemical and other
product manufacturing companies
have prepared such a range of color
for your use as to put the rainbow
to shame.
Color will always be a mystery, but
it need not necessarily be a confused





Alger-Sullivan Company . 5

A. R. Cogswell 12

Dunan Brick Yards, Inc. 3rd Cover

Florida Gas Transmission . 20

Florida Investor Owned
Electric Utilities . 14-15

Florida Natural Gas
Association-Gas Gram . 2

Florida Portland Cement Div.,
General Portland Cement 3

Lambert Corporation . 11

Maintenance Materials, Inc. 24

Merry Brothers Brick and
Tile Company . . 1

Reflectal Corporation . 16

Solite Corporation . . 6

Southern Bell Telephone &
Telegraph Company . 21

Walton Wholesale Corporation 8

F. Graham Williams Co. . 25

Weis-Fricker Mahogany
Company . . . 18

News & Notes-

New Registrations
Twenty-five more persons have been
registered to practice architecture in
Florida. Of the total, 23 registrations
were granted to residents of Florida.
The remaining two were granted on
the basis of the applicants having been
already registered and practicing in
another state.
Those passing the examination for
registration are:

Fair J. Llano

Tom Jannetides
Addison R. Harvey
Prentiss S. Howard
Forrest F. Lisle, Jr.
Donald R. Stere
Sumner E. Darling
Richard L. Hubertz

Philip A. Clark
James D. Harumn
Clifford F. Landress
Richard A. Miskiel
Clack C. Nelms, Jr.
Charles E. Richter
Delmus Brim, Jr.
William C. Dilatush
Faunce R. McCulley, Jr.
Richard M. Bennett
Richard Ostrander
William R. Webster
David W. Beebe
James Costpoulos
Richard Granfield

Mary L. Prine-Atlanta, Ga.
Arnold Zwibel-Oakland, Calif.






Prominent civic leaders, architects,
and friends of Robert Fitch Smith,
FAIA, mourn his untimely death as
a loss to both the community and
profession. He is survived by his gra-
cious wife Charlotte; two sons, Dr.
Donald G. Smith of Coral Gables,
and Robert 0. Smith, of Boston; his
mother, Mrs. George B. Smith; and a
brother J. Tower Smith, of Kalama-
zoo, Michigan.
On July 1, 1894, he was born in
Fremont, Ohio. He graduated from
the University of Miami in 1930 with
a Bachelor of Arts degree and took his
bachelor of architecture there in 1931.
He has been a member of the Ameri-
can Institute of Architects since 1934
and became a Fellow of the AIA in
Robert Fitch Smith designed the
University of Miami Audio-Visual
Education Building, Coral Harbor
Club in Nassau and his design of
churches in Florida as well as in Nas-
sau have contributed to the commun-
ity environment.
He was listed in "Who's Who in
Smith generously gave his time and
worked in a leadership capacity on the
following civic and other professional
Past chairman of the Regional Plan-
ning Board of Dade County, past ex-
ecutive director of the Coordinating
and Planning Committee of Dade
County, vice chairman of the Urban
Planning Committee, charter member
of the Miami Planning Board, mem-
ber of the Beaux Arts Institute of De-

C'e ,

" J1

sign, and a member of the Architec-
tural League of New York.
The Miami Herald in its editorial
paying tribute to Robert Fitch Smith
stated the following:
ONE OF MIAMI'S strongest voic-
es for comprehensive urban planning
has been stilled with the death of
Robert Fitch Smith.
A Fellow of the American Institute
of Arcihtects, Mr. Smith served his
profession and his community to
make both better. From the day he
received his degree in architecture
from the University of Miami in
1931, he worked to make this the
outstanding city of the future.
Mr. Smith understood the oppor-
tunity young Miami had to avoid the
mistakes of older urban centers. He
pleaded for development of a master
plan; not piecemeal zoning, not one
style of architecture, but a sound pat-
tern for community growth.
As a charter member of Miami's
planning board, he worked tirelessly
for neighborhood development to pre-
serve the breathing space that brought
people to Miami.
It was in 1948 that Mr. Smith told
his city: "It's too bad that neighbor-
hood planning could not have guided
Miami from the start, but it's not too
late to do a good job with it."
Terrible wounds have been inflicted
on the city since then by improper
zoning and unimaginative planning,
but we echo Robert Fitch Smith's
belief that it is still not too late to
keep Miami from becoming a candi-
date for total renewal.


This Is Red River Rubble...

It's a hard, fine-grained
sandstone from the now-dry
bed of the Kiamichi River in
Oklahoma. In color it ranges
from a warm umber through a
variety of brownish reds to
warm, light tan . Face
textures are just as varied. Over
thousands of years rushing
water has sculptured each
individual stone with an infinite
diversity of hollows, ridges,
striations, swirls and has
worn each surface to a soft,
mellow smoothness . The
general character of this
unusual stone suggests its use
in broad, unbroken areas
wherein rugged scale and rich
color are dominating factors
of design . Age and exposure
can do nothing to this stone
except enhance the mellow
richness of its natural beauty. .

IU A 'iIru




TUXEDO 7-1525


k U4 A


9ac4~~toiwd(e --





This will be a dynamic program . promi-
nent speakers . First Annual Florida
Craftsman Award . Product Exhibits
. . revitalized President's Reception . .
other gala affairs . ladies' activities . .
Plan now to attend ... Celebrate the 50th
year of the Florida Association of Archi-
tects . and bring the whole chapter
with you ... !


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