• TABLE OF CONTENTS
HIDE
 Copyright
 Front Cover
 Advertising
 Table of Contents
 Letters
 The mile high building
 Architect: Law-flouter!
 Glass buildings: Is fashion...
 Key trends for better building
 Merit award for excellence
 News and notes
 Necrology
 Back Cover






Title: Florida architect
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00119
 Material Information
Title: Florida architect
Series Title: Florida architect.
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: May 1964
Frequency: quarterly
regular
 Subjects
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00119
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Copyright
        Copyright
    Front Cover
        Front Cover 1
        Front Cover 2
    Advertising
        Page 1
    Table of Contents
        Page 2
        Page 3
    Letters
        Page 4
        Page 5
        Page 6
    The mile high building
        Page 7
        Page 8
        Page 9
        Page 10
    Architect: Law-flouter!
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
    Glass buildings: Is fashion over?
        Page 16
    Key trends for better building
        Page 17
        Page 18
    Merit award for excellence
        Page 19
        Page 20
        Page 21
    News and notes
        Page 22
        Page 23
    Necrology
        Page 24
    Back Cover
        Page 25
        Page 26
Full Text

W A A Flor


This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-
Association.

Limited- permission-to. digitize- and. make-this. electronic-
version- available- has- been- granted- by-the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
Uni versity- System* of- F lori da.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on- of- copyright- protect ons.

Requests- for- permissions- should- be- directed- to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association's-web site.












Let This Space


Work For You


If Architects in Florida can specify your products if you offer Quality to give
the Service Architects demand they want to know about it. Tell the Architects
your product story in THEIR VERY OWN MAGAZINE.
Let space in THE FLORIDA ARCHITECT work for you. It's the Official Journal
of the Florida Association of Architects, representing the eleven Florida Chapters of
the A.I.A. It's wholly owned by the FAA and goes monthly to every registered Archi-
tect in Florida, all registered Professional Engineers, all members of Florida Chapters
of the Associated General Contractors, as well as other business, public and adminis-
trative leaders total circulation 4200.*
A recent survey by an advertising and public relations firm revealed that THE
FLORIDA ARCHITECT ranked number one along with another publication in the
architectural field.
Use this space to help the Architects specify the product or service you offer -
tell them about it where they'll see it regularly.
* Circulation for June Issue will be 5200.


1964 SPECIAL ISSUES
June Community Junior College Facilities
August Forest Products & Architecture
October Pre-Convention Issue
November Convention Issue
December Religious Structures




the florida architect
3730 S. W. 8TH STREET, CORAL GABLES 34, FLORIDA, 448-7454




































Fire safety
comes first
-economy's a bonus
in Florida schools
of MODERN
CONCRETE


MAY, 1964


Fire protection should certainly be one of the most
important considerations when building a new
school. Concrete provides this protection-and at
exceptionally low cost. Concrete can't burn. It
stays solid and safe . never wears out.
Concrete helps keep classrooms quiet, too. It
reduces sound entry into rooms-decreases the
need for sound-proofing within rooms. And
concrete is one of today's most attractive building
materials. New design and construction methods
provide interesting surface textures and colors,
new shapes and styles for walls and roofs.
Concrete saves on upkeep expense. There is no
need for painting. It is easy to see why concrete
with its long life, low cost and upkeep is the first
choice of so many communities for their newest
schools of every size.

PORTLAND CEMENT ASSOCIATION
1612 E. Colonial Dr., Orlando, Florida 32803
An organization to improve and extend the uses of concrete







74




Florida Architect
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS





Letters . . . . . . . . . .
The Mile High Building . . . . . . . .
By G. R. Strakosch
Architect: Law Flouter! . . . . . . .
By H. Samuel Krusg, F.A.I.A.
Glass Buildings: Is Fashion Over? . . . . . .
Reprinted with permisison of the Wall Street Journal.
Key Trends for Better Building . . . . . .
By Elmer A. Lundberg, Jr., A.I.A.


Merit Award for Excellence . . . . .
Reynolds, Smith & Hills, Architects & Engineers


. 19


News & Notes.. ................
Mid-Florida Exhibit . West Coast Producers Council Meet
Calling All Golfers . Changes
Advertisers' Index .
Florida Craftsmen of the Year Award . . . . .
Necrology . . . . . . .


FAA OFFICERS- 1964
Roy M. Pooley, Jr., President, 809 Bert Rd., Jacksonville
William T. Arnett, First V.-Pres., University of Florida, Gainesville
Richard B. Rogers, Second V.-President, 511 No. Mills Street, Orlando
C. Robert Abele, Third V.-President, 550 Brickell Avenue, Miami
H. Leslie Walker, Secretary, 620 Twiggs St., Tampa
James Deen, Treasurer, 7500 Red Road, South Miami
DIRECTORS
BROWARD COUNTY: Thor Amlie, Robert G. Jahelka; DAYTONA BEACH:
David A. Leete; FLORIDA CENTRAL: Richard E. Jessen, Frank E. McLane,
William J. Webber; FLORIDA GULF COAST: Frank F. Smith, Jr., Sidney R.
Wilkinson; FLORIDA NORTH: Thomas Larrick, James T. Lendrum; FLORIDA
NORTH CENTRAL: Forrest R. Coxen; FLORIDA NORTH WEST: Barnard W.
Hartman, Jr.; FLORIDA SOUTH: John 0. Grimshaw, Herbert R. Savage, Earl
M. Starnes; JACKSONVILLE: A. Robert Broadfoot, C. A. Ellingham, Walter B.
Schultz; MID-FLORIDA: Fred G. Owles, Jr., Joseph N. Williams; PALM
BEACH: C. Ellis Duncan, Kenneth Jacobson, Hilliard T. Smith, Jr.
Director, Florida Region American Institute of Architects
Robert H. Levison, 425 South Garden Avenue, Clearwater, Florida
Executive Director, Florida Association of Architects
Fotis N. Karousatos, 3730 S. W. 8th Street, Coral Gables, Florida
PUBLICATIONS COMMITTEE
H. Samuel Krus6, FAIA, Chairman; Wm. T. Arnett, Fred W. Bucky, Jr.,
B. W. Hartman Jr., Dana B. Johannes.


THE FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Inisitute of Architects, Inc., is owned
and published by the Association, a Florida
Corporation not for profit. It is published
monthly at the Executive Office of the Asso-
ciation, 3730 S. W. 8th Street, Coral Gables
34, Florida; telephone, 448-7454.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
come, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
Controlled circulation postage paid at
Miami, Florida. Single copies, 50 cents; sub-
scription, $5.00 per year; April Roster Issue,
$2.00 . . .Printed by McMurray Printers.

FOTIS N. KAROUSATOS
Editor
VERNA SHAUB SHERMAN
Business Manager
H. P. ARRINGTON
Acting Circulation Manager


VOLUME 14

NUMBER 5 1964

THE FLORIDA ARCHITECT


. 11


. 23
. 24





(D GAS GENIE


GASGRAM NATURAL GAS
GASAAai7) :I^N THE HEADLINES




B HUNT FOOD PRODUCTS NOW "COOKING WITH GAS!" H.L.H. Products vegetable
canning plant at Sanford is now in full production with its famous "H.L.H." and "Life
Line" brands. Natural gas is used for boilers totaling 550 horsepower, which makes
H.L.H. Products Sanford Gas Company's largest customer for natural gas.

ADD NATURAL GAS AIR CONDITIONING IN DAYTONA BEACH MOTELS. Florida Gas reports
impressive additions to long list of transient facilities cashing in on convenience and economy of
natural gas. New Sea Echo and Rio Beach Motels on famed S. Atlantic Avenue both have central
natural gas air conditioning and heating systems.

RIVAL CHICKEN FRYERS UNITE ON NATURAL GAS. In Clearwater these days, your "take-out"
fried chicken order may come under Kentucky Fried (two stores) or Maryland Fried (one store)
labels, but it will have one thing in common. City of Clearwater Gas Division will be furnishing the
finishing touch of golden brown goodness with natural gas. Prefer Sea Food? Then the new Fisher-
man's Wharf on Clearwater Beach Island will oblige, with gourmet fare from their new all-gas
kitchen.

MORE CHICKEN NEWS ELECTRIC FRYERS ARE "OUT." Following quoted verbatim from inter-
office report by Peoples Gas System's West Coast Division: "We are in receipt of a copy of a letter
to West Coast Electric Utility from Kentucky Fried Chicken, Inc., stating that their proposal for the
use of electric fryers to replace present gas fired has been rejected. They state specifically that when
Kentucky Fried Chicken is sold under their name, it will have to be prepared in a gas fryer that they
approve, and that this conclusion has been reached after a trial of every type of electric fryer
manufactured."

^ < OCALA ADDS NOVEL USE FOR NATURAL GAS. Pioneer Decorating Company's
colored decorative tops for wedding, birthday and anniversary cakes require absolute
.precision temperatures in production area, drying rooms and storage. Gulf Natural Gas
came up with the right answer the complete flexibility of natural gas heating and
---- air conditioning.

CHATTAHOOCHEE HIGH SCHOOL LATEST CONVERT TO NATURAL GAS. Students at Chatta-
hoochee High School are well fed and comfortably warm thanks to City of Chattahoochee's Natural
Gas system. Boilers and water heaters have been converted from fuel oil to natural gas natural
gas does the cooking, too.

NATURAL GAS FOSTERS IDEAL "SMOKELESS" INDUSTRIES. Growing importance of natural gas
as an industry builder for Florida is reflected in Sarasota success story: Advent of natural gas made
it practical to manufacture glass bottles from plentiful local supplies of silica sand. Now Industrial
Gas Company's plant, opened in January, 1964, is Southern Gas and Electric's largest natural gas
customer! Bonus for Sarasota: no industrial smoke or smog to irritate winter visitors.

ANOTHER RECORD YEAR FOR GAS AIR CONDITIONING! Final returns on Florida Natural Gas
Association's 1963 Air Conditioning Survey show statewide increases of 452.7% in total tonnage and
557.2% in total customers in past three years. Biggest gains were in residential category, reflecting
increased availability of smaller units (as low as 2.8 tons) suitable for homes in middle-income
brackets. Florida record is far ahead of national figure, even though latter shows an amazing 400%
increase in tonnage over last six years.

NATURAL GAS MAKING "CERAMICS" NEWS. Florida Gas Company reports that Florida Tile In-
dustries has become one of the largest industrial users of natural gas in its Lakeland Division .
uses natural gas for various laboratory equipment as well as in its ceramic tile manufacturing pro-
cess. Coincidentally, Try-Stone, Inc. of Tavares, makers of concrete products, recently converted from
oil to natural gas to become one of the largest customers of the same company's Triangle Division.

CLEAN-BURNING NATURAL GAS HELPS LICK L.A. SMOG. California-type smog is no problem in
Florida, but impressive evidence of natural gas cleanliness is reflected in new order by Los Angeles
County's Air Pollution Control District. It forbids industrial and commercial use of fuel oil except
when natural gas is positively not available.
Reproduction of information contained in this advertisement is authorized without
restriction by the Florida Natural Gas Association, P.O. Box 1658, Sarasota, Florida
MAY, 1964







Letters
Late Dispatches From
The Gubernatorial Front
Editor, FA:
I regret exceedingly not responding
to your letter of March 13 prior to
this date. Unfortunately your letter
did not come to my attention until
a few days ago. This is probably due
to my extensive campaigning and the
fact that I have insisted upon answer-
ing letters such as yours personally.
However, I shall answer your questions
now and hope that you find some way
to disseminate the information to
members of your Association who may
be interested.
1. I am a firm believer in free en-
terprise and am personally opposed to
services other than those of a highly
essential nature being performed by
state employees, and in the instance
of architectural services certainly be-
lieve these should all be performed by
private enterprise.
2. Yes.
3. First, I am opposed to the use
of out-of-state professional services be-
cause I believe we have the best archi-
tects in Florida. I am on record as
being opposed to using out-of-state
services in any profession. Secondly,
I would expect to award contracts for
professional services primarily on the
basis of ability rather than friendship;
but I must say in good conscience
that when a decision might be made
between two professional architects or
engineers who are equal in ability, I
would certainly favor a friend over an
enemy.
4. Absolutely not, and I would vig-
orously oppose any increase in the
hiring of salaried architects or engi-
neers.
5. (a) Yes.
(b) Yes.
(c) Yes, insofar as it relates to
permissive legislation.
Again, I regret not being able to
answer your letter earlier, but the
existing exigencies of the campaign
made it impossible.
Sincerely yours,
HAYDON BURNS

Editor, FA:
This will acknowledge your letter
of March, 1964. In replying thereto
please find my answers as follows to
each numerical question in your letter:
4


1. I favor awarding contracts for
architectural services to private enter-
prise wherever possible and without
increasing existing state facilities and
such employees.
2. Yes.
3. Favoritism and "special inter-
ests" have no place in my philosophy
or campaign. I would award contracts
for architectural, engineering and re-
lated professional services on state
projects strictly on the basis of merit
and need. My record in this regard
as Mayor of Miami speaks for itself.
4. No.
5. a. Yes.
b. Yes.
c. Yes.
Trusting this furnishes you with the
information requested and assuring
you of my cooperation, I am
Very sincerely,
ROBERT KING HIGH

Editor, FA:
Responding to your letters of March
13 and March 23, I will answer your
questions in the order set forth:
1. In all cases possible I favor serv-
ices being performed by private
enterprise rather than employees
of the State, and this includes
architectural services.
2. Certainly I would consider the use
of architects as professional advis-
ors to boards and commissions
charged with the control of the
building process. I am shocked by
the implication of your question
that this is not being done.
3. All things being equal as to quali-
fications of the individuals involved
and their ability to perform the re-
quired service, obviously anyone
having discretion for the awarding
of a contract is going to award it
to those he knows and from past
experience knows he can trust and
rely on.
4. I see no need for the State to in-
crease its staff or activities in the
professional practice of architecture
or engineering on State projects of
any kind.
5. I am continually amazed that some
people never learn you cannot have
your cake and eat it too. Many
businesses and professions want to
be left alone when it comes to
their businesses, do not want the
Government competing with them
in their businesses, but want the


Government to compete with and
run other peoples' businesses.
a. I recognize the need for overall
county and regional long range
planning, but I believe this should
be done by private individuals and
groups and should not be done
more than in an extremely basic
outline by anyone other than pri-
vate citizens.
b. Generally speaking, I would not
approve coordinating agencies
with governmental authority to
prepare and execute plans for
countywide and regional facilities
without regard to existing poli-
tical boundaries. If such a great
need exists, then the political
framework should be changed.
c. Obviously from my answers to the
foregoing questions, I would not
exercise any leadership for the
enactment of enabling legislation
relative to the establishment of
any such coordinating authorities.
I believe in government at the
absolute lowest level possible. Al-
though I recognize esthetics as a
major factor in the enjoyment of
life, I believe the primary area of
responsibility of government is
keeping the exercise of one man's
freedom from encroaching on the
exercise of another man's free-
dom.
I am indeed sorry I was unable to
get the above responses to you by
your original deadline. I was on the
road at the time, and at the dictation
of this is the first time I had avail-
able to respond.
Sincerely,
CHARLES R. HOLLEY


Editor, FA:
1. When practical I believe pri-
vate enterprise should be given an
opportunity to perform services for
the State. As a matter of necessity,
State employees in order to coordi-
nate a given project, must became
involved but certainly not in direct
competition with private enterprise,
provided private enterprise is capable
of doing the job necessary for the
State.
2. Wherever possible I would
consider the use of Architects as pro-
fessional advisors to state boards and
commissions.
3. I am opposed to the awarding
(Continued on Page 24)
THE FLORIDA ARCHITECT






a NEW reinforced

Brick Masonry

Perimeter Bond Beam*


CODE-APPROVED* FOR 6" ONE-STORY CLAY MASONRY
WALLS, RESIDENTIAL OR COMMERCIAL
The Reinforced Brick Perimeter Bond Beam for 6" clay masonry walls is the
brick industry's custom design detail to fulfill structural requirements where hurri-
cane resistance is necessary. The 6" clay masonry walls are Code-Approved*
for one story buildings, both residential and commercial.


APPROVED
BY


For more information about the 6" wall, and the desirability of using Merry
Brick with this design, ask the Merry representative who calls on you, or write
direct to Merry Brick.



rirA dAAi Til C vQtpn-lt


MAY, 1964















LAST THINGS








1?


That's the way it is with PICO
SAFE STAIRS. Now it's possible to erect steel
stairs stories high before walls and floors are in
place. These unique units arrive ready to erect to
the desired level your building grows around
the stair framework. The-pre-erected stairs carry
between-floor traffic during construction and pro-
vide pre-determined dimensional guides. Factory
control assures maximum adherence to plans and
specifications. Architects and builders agree:
"PICO SAFE STAIRS are the most important
step(s) in planning."
Florida Steel Corporation is licensed to manufac-
ture and sell PICO SAFE STAIRS. For further
information about these revolutionary steel stairs
see your Florida Steel representative, or write:
Florida Steel Corporation, 1715 Cleveland Street,
Tampa, Florida.




FLORIDA STEEL
CORPORATION

I Itelmwl

TAMPA ORLANDO MIAMI JACKSONVILLE
FT. MYERS WEST PALM BEACH ATLANTA


THE FLORIDA ARCHITECT






7Te Mile ige4 uediwng...



Developments In Elevatoring Could Make


The 400-Story Building a Practical Reality


By G. R. STRAKOSCH
Otis Elevator Company
Traffic Engineer


In the November 1963 issue of The Florida Architect, Professor
P. M. Torraca, University of Florida, discussed The Mile High
Building in his article, "Reality or Fantasy?" which brought forth
correspondence from the Otis Elevator Company. The outcome
is the accompanying article prepared especially for The Florida
Architect.


Discussion of a Mile High build-
ing gained new reality from the recent
announcement of twin 110 story
towers for the Port of New York
Authority. These 1,350 foot towers
will go more than one fourth of the
way.
To make the towers economically
feasible, plans had to be developed
to provide good elevator service for
upper floors without unduly sacrific-
ing lower-floor space for elevator hoist-
ways. The solution, a special system
of shuttle elevators and sky lobbies
may answer at least part of the prob-
lem of elevatoring a mile-high tower.
In the World Trade Center build-
ings, passengers to upper floors will
take high-speed shuttle elevators run-
ning non-stop to the 43rd or 77th
floor sky lobbies. There, riders will
transfer to local cars going direct to
their floors. Since local elevators don't
extend bclow the 43rd or 77th floors,
their shafts don't consume lowcr-floor
space.
This elevator system, although never
before carried to the extent that it will
be in the World Trade Center, has
been used for years in other skyscrap-
ers. In the Empire State Building,
for example a person wishing to go
to, say, the 85th floor transfers at
the 80th floor. In the Penobscot Build-
ing in Detroit, Terminal Tower in
Cleveland, The New York Hilton
Hotel at Rockefeller Center and the
new 100 North Main Building in
Memphis, tower floor tenants sim-
ilarly change elevators.
A mile high, 400 story building
could well use such a system. In es-
sence, ten 40-story buildings would
be stacked one atop the other, with
nine sky lobbies, at the 40th, 80th,
MAY, 1964


120th, 160th, 200th, 240th, 280th,
320th and 360th -floor levels. Large,
fast shuttle elevators would connect
each upper lobby to the street. The
lobbies would have luncheon, shop-
ping and recreation facilities in ad-
dition to rapid access to the street
for those who wish to leave the build-
ing.
Let us assume that it is practical
to build a 400-story building of about
40 to 50,000 square feet gross per
floor. At normal density ratios of one
person for 125 sq. ft. of net area, each
floor would have an approximate pop-
400


ulation of 250 persons. In diversified-
tenancy office buildings, elevators
should be designed to serve from 12
to 15% of total population in a five
minute period during the morning in-
rush peak.
For the first 40 floors of the mile-
high building, conventional elevators
arranged as follows would meet that
requirement:
Six 4000# capacity elevators trav-
eling at 500 FPM serving floors
1-12.
Six 4000# capacity elevators trav-
(Continued on Page 14)
















Shuttle elevator system can assure a
400 story "mile high" building of
good elevator service without using
too much lower-floor space for eleva-
tor shafts. High-speed shuttle eleva-
tors run nonstop from street level to
"sky lobbies" where passengers trans-
fer to local elevators direct to their
floors. Shuttle elevators to five upper
sky lobbies are double-deck, as are the
lobbies they serve. Escalators may link
the two levels of each such lobby.






natural gas.


We operate a system of over 3,000 miles of
pipeline in order to bring you this dependable
and economical fuel. As Florida's largest
supplier of energy, we invite your questions
about the utilization of natural gas throughout
the State. Let us supply you with information
on such matters as the availability and
advantages of natural gas, gas rates, and
technical data on gas equipment.


the source
of Florida's
lenerguy to
orow on"


TRANSMISSION COMPANY
WINTER PARK, FLORIDA


THE FLORIDA ARCHITECT















































PORT OF NEW YORK AUTHORITY HELIPORT. WORLD S FAIR. QUEENS. N Y C.
THE PORT OF NEW YORK AUTHORITY, New York, N.Y., Architects
W. J. BARNEY CORPORATION, New York, N.Y., Contractor
PRINCIPE-DANNA, INC., Long Island City, N.Y., Ready-Mix Concrete


NEW YORK WORLD'S FAIR HELIPORT-

ANOTHER SOLITE JOB


First completed building at the fair, the Port of New York
Authority's Heliport is one of only two new buildings
destined for permanent use.
The striking structure soars 120 feet into the air, its four
tapered columns enclosing elevators and supporting a
flight deck, oval cocktail lounge and the "Top of the Fair"
restaurant with its spectacular view of the grounds.


Solite lightweight structural concrete was used extensively
in the construction of this outstanding project.

The uniformity of Solite concrete, rigidly maintained through
quality control production, assures outstanding ease of
handling and placement.


MORE SOLITE BUILDINGS "AT THE FAIR": The Ford Motor Company Pavilion / The Alaskan Pavilion / Better Living
Center / Equitable Life Assurance Society Pavilion / Hall of Science Pavilion





Lightweight Masonry Units and Structural Concrete
Atlintlp P.nnt I ina RAiildina IekLcnnvilla Fia







QUESTION: Why should I, an ARCHITECT, specify Superior Fireplace products?
ANSWER: Because there is a properly designed product to meet every fireplace requirement.
QUESTION: Why should I, a BUILDER, use Superior Fireplace products?
ANSWER: Because of installation ease, and it costs no more to give my customer the best.
QUESTION: Why should I, a DEALER, recommend and sell Superior Fireplace products?
ANSWER: Because it is the most complete line of quality merchandise and will serve my cus-
tomer best.
QUESTION: Why should I, a HOME OWNER, build the masonry walls of my fireplace around
HEATFORM?
ANSWER:
1. HEATFORM retains the beauty and glow of the open hearth, and provides two to three
times more heat delivery into the home.
2. HEATFORM, built to furnace principles, with air heating chambers surrounding the fire-
box and throat, captures and circulates to all parts of the room and even to adjoining
rooms, heat lost up the chimney by the old fashioned fireplace.
3. HEATFORM is a complete unit, hearth to flue, built to proper angles and dimensions, pre-
venting construction mistakes which sometimes cause smoke trouble.
4. HEATFORM consists of firebox, throat, smoke dome and heat control damper, saving mate-
rial and some labor necessary in the construction of the ordinary fireplace, which loses
80% to 90% of its heat up the chimney.
5. HEATFORM provides ample heat in case of emergency. If a power failure should occur,
rendering gas and electrically operated heating systems useless, a HEATFORM fireplace
will come to your rescue to make the living area of your home
comfortable. Any type of fireplace fuel may be used.
6. HEATFORM is available in five models and various sizes for
single and multiple opening fireplaces.


U


_AM TNFRPa(EUI


MODEL "A"
SINGLE OPEN-
ING FIREPLACE


MODEL "S" MODEL "D"
OPEN FRONT AND OPEN THROUGH
EITHER SIDE SERVING 2 ROOMS


MODEL -M"
OPEN FRONT AND
BOTH SIDES
MODEL "MH"
(NOT SHOWN)
EQUIPPED WITH
METAL HOOD


SUPERIOR MAKES EVERYTHING IN METAL FOR THE FIREPLACE


SUPERIOR HI-FORM DAMPERS. Model "L"
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flue, eliminating construction errors.


SUPERIOR ASH DROPS & CONTAINERS CLEAN OUT DOORS *
FIRE SCREENS GRATES AND OTHER METAL ACCESSORIES


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OF HEAT THAN MOST OTHER UNITS
ON THE MARKET.


FEASTMASTER
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3 models for
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P.O. Box 2066
published. Write today. Fullerton, Calif.


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601 No. Point Rd.
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THE FLORIDA ARCHITECT


h


M








ARCHITECT:




LAW-FLOUTER!



By H. SAMUEL KRUSE, F.A.I.A.


H. SAMUEL KRUSE, F.A.I.A.

A characteristic of laws and codes is
that they are explicit. They are like
specifications in that they are written
to describe exactly what is to be done,
or what is not to be done. Explicit
laws, codes and specifications are pop-
ular with people in government, for
they have the undeniable virtue of
being easy to administer. An official
can rule confidently without knowing
what the law, code or specification
intended and without any special
knowledge of the situation under con-
sideration.
All architects share with the law-
writers the frustration one experiences
when one tries to write an explicit-
explicit specification. When does one
stop being explicit? There seems to
me no stopping place. One specifies
that a joint requires not less than "3
nails, 16d, galvanized" and immedi-
ately experiences questions: Should I
also specify the temper of the steel
wire for the nails? What about the
steel specifications and galvanizing?
Will I accept a lesser weight nail, if
the configuration is different? Should
a maximum number of nails also be
specified? The Architect has learned
long ago, that the explicit-explicit
specification is not always in the best
interest of his client, that it is wiser
to carefully describe the intent rather
than the detail. Instead of describing
the nails, describe what the joint is
to accomplish.
The performance type specification
is easy enough for the Architect to
write and enforce. He himself is a
trained and experienced professional
writing rules for other professionals
and knowledgeable persons. They all
MAY, 1954


speak the same language. Also the
rules are written for a particular pro-
ject to serve one situation and are en-
forced by the writer of the rules who
knows the intent and can interpret
the rules with great confidence and
benefit for the project.
Law-writers do not seem to have
found virtue in the performance type
law and yet each day their explicit
rules are proved inflexible blockades
to sound progress for the common
good, enforced because they are "on-
the-books" long after their intended
purpose is forgot. Many of the law-
writers for regulating building and
land use are without the background,
skills and unbiased judgment necessary
for the writing of sound laws. Even
when sound explicit laws are written
by capable persons, the rate of change
in our way of living is so great that
these once good laws are obsolescent.
Explicit laws, as the architects de-
tailed specifications, will never meet
all the varied situations which inevit-
ably arise in human affairs. When the
rules, which were never intended to
apply to a new situation, are never-
theless applied to the new situation,
the enforcement is arbitrary and ridic-
ulous. Skilled judgment is required.
The architect has the judicial skill and
the requisite training; when a new or
unanticipated situation arises on his
project, he rules not according to the
letter of an unapplicable requirement
of his specification, he rules in har-
mony with the intent of the specifica-
tions but differently to meet the new
situation. Under the law, where offi-
cials, lay boards and judges adjudicate
the rules, skilled judgment on techni-
cal matters is frequently unavailable
and not infrequently biased, not in
the common interest. Enforcement
authorities are often not allowed, not
trained for, or willing to exercise plain
common sense.


It is during public hearings for var-
iances from the regulations controlling
building, that the architect learns the
abyss between his attitudes toward
building and zoning regulations and
that of his lay neighbors. It is at these
hearings that the architect is subject
to abuse as a flouter of authority, a
smart-aleck, a con man, or a bubble-
head. Yet, as a professional dedicated
to the orderly, sound and beautiful
development of the community, he
must often oppose blind compliance
to archaic rules, inapplicable regula-
tions and badly written laws. As long
as explicit laws regulating building are
written and enforced as they now are,
the architect periodically will drink
his bitter potion of abuse and writhe
under the heat of a slow boil.
Since architects have much experi-
ence in the writing of rules for build-
ings and their enforcement, they
should write the laws and codes for
the regulation of environment devel-
opment, if for no other reason than
to preserve self-esteem. Architects cer-
tainly are better qualified than many
who are saddled with and attempt to
write this particular category of rules.
If laws and codes are written, as
the progressive architect writes his
specifications, no explicit requirement
would be given without first describ-
ing as fully as possible the intent of
the requirement. With such laws, vari-
ations from the requirements could be
reasonably evaluated as to their effect
on the intent, realizing that variations
to regulations are normal and not evil
provided the intent is preserved; it can
be determined whether the require-
ments are archaic and should be re-
scinded because the intent of the
regulations is no longer valid; and the
enforcement can be conducted by
reasonably intelligent but technically
untrained officials.
(Continued on Page 21)











SUPER-
SAFE
and
SUPER-
FAST


there's no match for i


ELECTRIC WAl
i i
In home-;, apartments an]d oinimercial intai-llation, n
the trend t.*ward flamele-s elt--trim' \jaler healers ij, I
-teadil\ ni,-unting. They are a big hit ,ith e~er>:ne
- aiid riitl\ I -i.
Flami'rn and fumnh1-I . .1, n. \ent- ,,r ues- are
required. Tlihe carn LIP -ael tiLi.'i, a, a an\ ih-ire l
. . in -pace that might uther ,ie be ,at-ed. t
Flanielh."; arjd funiele- . fre- froi -.it. i r .in, .i.iu-
tdiir-. and r gr -N f uel-filin tlhat -ali -nmudge ,all-. (
ceiling' and lurnihing,-.
Flameless- and fume-ess. ., fur 'are'free depJndJabilith Yt "
'k


flameless


ER HEATERS


and pre(.iou4 pea,',:. .,f mind.
ElI' tIl. heating l-enimint- put all their heat oin the
\'alr. N hli,,art i a-ted LIp a flue. Thin-. plu the
Ia, I that eli-i.tri, "at,-. hi-th-, r-. ilI ionmplm tell\ -ealei ,.
intake, !'.-r eI'la t 'i tl a li a 111. l- I.ii lit. hiei .aus-.m
tie .mik i ,['timn i i -, bi- m | temJd ti li'e ,rrostl,
atl,.n .l flanie-.
Nlm.r, than a illin ii F1,ri.a lami ili,'- liia -, itl 'hi, d
1. 1 h in ,,,1 ,. il. l J i h %,a%\ --1 h .1 l n. .1 : t.i i . f,.,r
Ih *,.l ia 1Ili,--. l,'l\, ... anidi,.ri,- ,-i ai l Piii- n 'l i'v
, hi-h u11l\ ehl .%l\ ,.an r,,inn -'-.


* 4.. ,r i 7"
J-


"If I bad to choose between our TV set and a dependable
supply of hot water. I'd lake my 'qui,'k.re-overy electric
water heater," says Mrs. Bill F. Harmon o1f Pens'acola.
Florida. "lt's wonderful! All ihe hoit after I "ant, the
instant I turn on lihe faucet. And never a minule's care
or a moment's worry about safety."


"Why throw away heat energy?" -av- Dick Pasch, owner-
manager of popular Frisch's Big Bow HRestaurant in Tampa.
"When we were shown how ce rmild sase with a heat
reciverv system an the air conditioning and an electric
waler heater, we went all the way."


Florida's Electric Compam


12 THE FLORIDA ARCHITECT


D


-770
























"Fiectri water eaters are priWerre for their nameless
safety by most home owners," says Paul H. Ridgdill of
Bradeuton. more than 20 years in the plumbing business.
"Electric water heaters are much easier to sell and install.
You can put them any-where. No venting and no worrying
about an open flame."


"In our Medafian-awanled Pine Cre-s Manor Homes m
Tampa we offer all-electric equipment. so we include super-
safe electric water heaters.' &ay- builder Harry P. Bays
(Harry- Bava Construction Company). "A builder must be
constantly on the lookout for ways to please prospective
customers with comforts and conveniences."


"Electric water heaters are much
ea-ier to install be.'au- the) don't
need irientinr:. So m i.u-.lmer. -jie
m..wiin." -,A \\ E' IBu-kL lor. lon
1l Pen a-..l "Thear A.-.-,,lule ;lelv
I- j.rlliher ini[.nri3n[ I,.:lor wilh
]i.:--l ter ih Liajli %anti hem
in-,lIled in i. kilt.hen i.lusel or .some
oul-ol-lhe-..ay place."


"In our 40 years a plumi..irw nd
hePt ine *'nltratl.,r. -rer t, Ithe Palm
Bei.':lie. the ereat iia1.r fI v ..[1 iater
hearer- in-[.illed 1., .ur hrm ih -
been elei.tri.'" sa\, Stanley E.
Hilker EF. C. Hilker, Inc.I. "Our
cutnlomer; preler the flameless
'aletl. e', "ninn and ease of instal
lai.'.n a uordied b) ele.:ri:c t.ater
heler, ""


"I promote flanmleiSS electric water heaters because it's
good business," says George W. Roberts, owner of P. L.
Roberts Plumbing Company of Gulfport, Florida. "Most of
my customers choose electric water heaters because they
are safe, dependable and worry-free. Can be efficiently in-
stalled anywhere . which is a mightly effective sales point."


"Mrs. Sharpe ad I are away from home a great deal of the
time and were constantly worried about the dangTer existing
from the flame burning in our gas water heater," says Guy
E. Sharpe of St. Petersburg. "To correct this condition, we
replace the gas unit with a 40-gallon quick recovery electric
water heater ,


paying, Investor-Owned


SMAY, 1964 3 I
MAY, 1964 13


Ad







Mile High Building...
(Continued from Page 7)
eling at 800 FPM serving floors
1, 13-22.
Six 4000# capacity elevators trav-
eling at 1000 FPM serving floors
1, 23-31.
Six 4000# capacity elevators trav-
eling at 1200 FPM serving floors
1, 32-38.
The 40th floor would be the sky
lobby for the next 40 floors and would
be served only by shuttle elevators,
which must be designed to handle
from 12 to 15% of the 10,000-person
population on those 40 floors. Ten
large elevators, each carrying approx-
imately 50 persons per trip (a ca-
pacity load of 10,000# to provide
room for surges) and operating at
1000 FPM, will serve about 1250
persons in five minutes and meet this
requirement.
Space for power distribution, heat-
ing and air-conditioning equipment
should be located directly below each
of the upper lobbies, in the example
above, at the 39th floor. This would
also accommodate pits for the local
elevators operating from the 40th
floor on up and motor rooms for the
highest rise of the lower local eleva-
tors.
Local elevators operating from the
40th floor would be arranged in four
groups of six cars each as for the first
40 floors of the building. Grouping
of four banks of six local elevators
would be repeated from each of the
sky lobbies for a total of 10 groups
of 24 local elevators each, a grand
total of 240 local elevators.
Shuttle elevator groups from street
level to the nine sky lobbies would
increase in speed, capacity and num-
ber of cars as follows:
Ten 10,000# capacity elevators
traveling at 1000 FPM serving floors
1 to 40.
Ten 10,000# capacity elevators
traveling at 1500 FPM serving floors
1 to 80.
Twelve 10,000# capacity elevators
traveling at 2000 FPM serving floors
I and 120.
Fifteen 10,000# capacity elevators
traveling at 2500 FPM serving floors
1 and 160.
Ten 8,000# 6 8,000# capacity,
double-deck elevators traveling at 2500
FPM serving voors LL, 1 and 200
6 201.
Ten 10,000# 6 10,000# capacity,


double-deck elevators traveling at
2500 FPM serving floors LL, 1 and
240 6 241.
Twelve 10,000# 6 10,000# ca-
pacity, double-deck elevators traveling
at 2500 FPM serving floors LL, 1
and 280 6 281.
Twelve 10,000# 6 10,000# ca-
pacity, double-deck elevators traveling
at 3000 FPM serving floors LL, 1
and 320 6 321.
Fifteen 10,000# 6( 10,000# ca-
pacity, double-deck elevators traveling
at 3000 FPM serving floors LL, 1
and 360 6 361.
"LL" refers to the lower lobby, one
floor below the street-level lobby.
Double lobby levels are part of
another major innovation, double-deck
elevators, that can help make the
mile-high building practical.
Double-deck elevators were installed
in the Cities Service building in New
York a third of a century ago and
operated successfully. When upper-
floor occupancy changed, and reduced
traffic no longer required the addi-
tional capacity, double-deck operation
was discontinued and the elevators
have been in use ever since on a
single-deck basis.
In a mile-high building, double-
deck shuttle elevators to the higher
sky lobbies will increase carrying ca-
pacity without using more hoistway
space. Upper and lower cabs of each
elevator will serve, respectively, first
floor and lower lobby at ground level
and, at sky lobby levels, odd and even-
numbered floors. Escalators would
connect the lobby floors of the shuttle
elevators to the lobby floor of the local
elevators.
This system provides the necessary
handling capacity while keeping ele-
vator riding time within an arbitrary
three minute maximum for the pas-
senger. This allows acceleration at a
reasonable rate which, even then,
would require about 30 floors to reach
the 3000 FPM speed.
Effects of atmospheric pressure
change on both the elevator passenger
and the building are among problems
awaiting solution. Another is the de-
velopment of elevator machines to
meet the lifting and torque require-
ments of a 5000 foot-rise elevator at
the capacity contemplated above.
Conventional elevator roping may
also have to be re-engineered. At 8#
per foot, the ropes for one of the
high rise shuttles would weigh far
more than the elevator itself!


Assuming that these and other en-
gineering problems will be resolved
when the funds and need for a mile-
high building are available, its con-
struction and operation may be eco-
nomic in terms of space that the
elevators will take and space that re-
mains.
Local elevators would require about
100 square feet for each floor served
(including lobby and corridor space)
and about 60 sq. ft. for each floor
passed. Motor room and pit space
would add, say, two extra floors served
per bank of elevators. Therefore, each
group of 24 local elevators would re-
quire about 33,200 square feet plus,
say, 10% extra lobby space or 36,400
square feet. For the 10 local groups
that would be 364,000 sq. ft.
Shuttle elevators would require
about 200 square feet per floor passed
and extra lobby space at top and
bottom. This would total 4,408,000
square feet plus say 100,000 square
feet total lobby space, or a total of
4,508,000 square feet.
Total space required by elevators
would then be 4,872,000 square feet
or, say, 5,000,000 square feet includ-
ing extra freight and service elevators.
The building would have 17,550,-
000 square feet of gross upper floor
area. This is based on 45,000 gross
per floor, and 10 mechanical floors
only, since we allowed for sky lobbies
when we considered the shuttle ele-
vators. Taking away 5,000,000 square
feet for elevators would leave over
12,500,000 square feet. This is ap-
proximately 75% of gross floor area,
a net-to-gross ratio that would put the
mile-high building at least in the
realm of economic practicability.
Even for buildings that nowhere
approach the 400-floor mark, double-
deck elevators and the sky lobby con-
cepts show promise. The sky lobby
seems more suitable for the tall build-
ings and double-deck elevators for
buildings of large floor area. For build-
ings that are both quite tall-more
than 40 floors-and large in area,
both systems can be combined.
Architects may be confident that
economical elevatoring can be devel-
oped for a mile-high building. We
certainly would like to see one built.

References:
"Engineering News Record"-Sept. 22, 1932.
"Modern Solutions of the High-Rise Eleva-
tor Problem."-C. F. Scott.
"Architectural Eng. News"- May, 1963.
"Room at Top"-R. A. Weller.
"Offices in the Sky"-Earle Shultz & Walker
Simons, 1959.
THE FLORIDA ARCHITECT




















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MAY, 1964






tlas Buaddildt; Is asadion Over?


THE FLORIDA ARCHITECT brings this controversial articlee to its readers by permission of the WALL
STREET JOURNAL which published this article on February 19, 1964. THE FLORIDA ARCHITECT re-
quested the Pittsburgh Plate Glass Company to prepare an article, not to counter the statement that appears
here, but to bring to the attention of architects, engineers and contractors the importance of designing as
a total entity as well as the use of quality material. The exclusive article by PPG begins on the opposite page.


NEW YORK During a severe
windstorm one day last month, two
seven-foot wide window panes were
sucked out of the 60 story Chase
Manhattan Bank building in the fi-
nancial district here and fell to the
ground, shattering into thousands of
splinters.
Fortunately, the glass didn't hit
anyone. But the incident has caused
some uneasiness among those who
regularly pass by the gleaming new
skyscraper. It also has focused atten-
tion on the wide use of glass in mod-
ern urban architecture and raises
some questions about its practicality.
There is no doubt that glass has
become firmly associated with the
post-World War II luxury office
building. Manhattan's swanky Park
Avenue between 46th Street and 59th
Street offers a case in point. In that
13-block area are such imposing mod-
ern structures as Lever House, the
Seagram Building, Union Carbide
Building and Pepsi Cola Building; all
use glass extensively.
But some architects and builders
are becoming increasingly critical of
what they believe may be excessive
employment of the material. "I'm
pretty tired of glass," declares Rich-
ard Roth, Jr., of the New York archi-
tectural firm of Emery Roth & Sons.
Complains a New York construction
engineer: "These glass buildings are
tough to keep warm in winter and
cool in summer."
A New Direction?
The giant World Trade Center
Building proposed for lower Manhat-
tan may be a sign of things to come.
The exterior wall of the 110 story
building will be dominated not by
glass but by steel columns. These will
serve as frames for windows less than
two feet wide-narrow by comparison
with the windows in many glass build-
ings.
The new Columbia Broadcasting
System building, now rising in mid-
Manhattan, will use glass in a fairly
conservative way. This will be a 38-
story concrete building, with vertical
columns sheathed in black granite.
Windows will cover 24% of the ex-
16


terior, compared with more than 50%
in many of the glass buildings with
metal window frames.
Some architects deplore the same-
ness of many of the glass buildings.
"Architecture should be indigenous to
the region," says one. Another says:
"Your glass building on Park Avenue
isn't much different from one, say, in
Dallas."
These critical architects contend
that glass is all right provided it is
used judiciously. "My objection is to
the huge glass wall," says architect
Roth. "I want more guts in a build-
ing." He and other architects say
they'd like to see more liberal use of
concrete, stone and other materials.
Manufacturers concede glass sky-
scrapers too often look alike. But they
blame architects, who, they say, put
up the buildings like "mechanics."
Elmer Lundberg, director of archi-
tectural liaison for Pittsburgh Plate
Glass Co., argues that glass can be
used "so that it becomes a very hand-
some thing, capturing beautiful re-
flections."
At least two factors have accounted
for the increased use of glass in sky-
scrapers in the postwar era. The glass
building usually has cost less to erect
than one of concrete or some other
conventional material, according to
builders in New York. This has kept
rents in the new glass buildings "with-
in reason," helping their owners lure
occupants away from older office
buildings.
Another reason for the move to
glass has been esthetic. Architects
were excited by the prospect of de-
signing towering walls of one-quarter-
inch transparent glass in place of thick
walls of such materials as masonry and
reinforced concrete. Comments one
architect: "Glass walls were a dra-
matic way of demonstrating man's
superiority to nature."
Practical Problems
Some of the disenchantment that
has set in stems from practical prob-
lems in dealing with glass. Chase Man-
hattan Bank executives found that
strong winds swirling around their


new building created a negative pres-
sure or suction, which pulled the
two windows out of their metal frames
last month. These were the first panes
to fall out since 15 others were sucked
out by winds in 1962. At that time
some of the remaining panes were
found to have tiny abrasions. These
were all replaced with panes of thicker
glass. The building has a total of
8,800 panes.
Glass is not being faulted on struc-
tural and esthetic grounds alone.
Floor-to-ceiling windows, of course,
provide excellent, often breath-taking,
views. But the large picture windows
scare some folks.
Designers have tried to reduce the
fear of heights in various ways. In
one new high-rise apartment building
here, the large picture windows are
crossed with two vertical metal frames
and one horizontal frame to give the
apartment dwellers a feeling of se-
curity.
Glass buildings may have serious
heating and cooling problems, too.
Robert Anshen of the San Francisco
architectural firm of Anshen & Allen
observes: "The sun, blazing and glar-
ing through the sides of the (glass)
box, the cold air attacking the (glass)
skin, makes it impossible for the most
sophisticated air conditioning system
thus far devised to keep all inhabi-
tants of the building comfortable at
the same time."
Some glass buildings employ heat-
resistant glass to reduce the amount
of heat that comes through in the
summer. Pittsburgh Plate, for one,
has developed a coated glass aimed
at keeping heat from coming in and
is now testing the product.
Glare from the sun can be a nui-
sance, too. Tinted glass helps mini-
mize this problem. But many glass
skyscrapers don't have tinted glass. So
some tenants often keep their blinds
closed and leave their lights on all
day. "As far as these people are con-
cerned, they don't even know they're
in a glass building," a construction
engineer asserts.
THE FLORIDA ARCHITECT







Ves4icug A4s a etl Sttcre . .


Key Trends


For


Better Building

By ELMER A. LUNDBERG, JR., A.I.A.
Director of Architectural Liaison
Pittsburgh Plate Glass Company


In no other period in history, with
the possible exception of the Renais-
sance, has there been more wide-
spread public interest in the state of
architecture than the present day. In
the Ictters-to-the-cditor columns of
newspapers across the U.S., hardly a
day passes when at least one reader
is not moved to deliver an opinion,
pro or con, about a present or pend-
ing building development in his city.
Pennsylvania Station goes under the
wrecker's ball in Manhattan, and the
event becomes the subject of editor-
ials and television forums. A high-
rise, curtain-wall skyscraper is an-
nounced for future construction, and
rival camps form immediately one
praising the plan for its clean, eco-
nomical lines, and the other con-
demning it as architecture that is as
unimaginative as it is impermanent.
For the architect, engineer and
general contractor who like to believe
that their work is involved and en-
meshed in the daily course of human

Mr. Elmer A. Lundberg is Director
of Architectural Liaison, with the pro-
fession and architectural schools. He
is a graduate of Carnegie Institute of
Technology, holding a degree in archi-
tecture, and has taken post-graduate
work in Industrial Education. Hie is a
registered architect in Pennsylvania, a
member of the American Institute of
Architects, and for several years served
as an advisor to the Architectural De-
partment of Carnegie Institute of
Technology.
Mr. Lundberg is a national past
president and a director of the Pro-
ducers' Council, Inc., an organization
of quality building materials manu-
facturers.
MAY, 1964


affairs, the Mid-Sixties are both ex-
citing and strenuous times. For the
manufacturer of quality building ma-
terials, these are equally critical times,
as the materials he produces move
out of his control into structures that
can become useful, beautiful build-
ings, or into dull structures whose
only saving grace is low initial cost
per square foot of office space.
In the still-short space of time
between the end of World War II
and the present day, city after city
has undergone such rapid expansion
that new descriptive names such as
linear city and megopolis have had to
be coined to describe them. This ex-
pansion has come about so rapidly
that today's architectural profession
must consider the implications in two
questions that were not faced by
architects and builders working in
more leisurely times:
Those questions are:
(1) Does our cost-conscious econ-
omy dictate that architects
spend most of their time steeped
in the mechanics of building,
or will there be a return to de-
signing as a total entity rather
than as an artful assemblage of
parts?
(2) In the same age that has devel-
oped the throw-away container
and the annual automobile
model change, how long should
buildings really last? Are we to
design and build structures in-
tended for permanence, or should
buildings be merely collections
of component parts that can be
scrapped and replaced?
Like most general questions, these
two are admittedly oversimplified.
Nevertheless, they are questions that
vitally concern today's architect, engi-


neer and general contractor. They
are questions that interest me just as
deeply. All those of us who represent
quality manufacturing firms, and who
know how much it costs to develop,
test, manufacture and deliver quality
materials, are deeply concerned about
the public reaction to the architec-
tural use of those materials as they
find their point of ultimate use in the
architecture of today.
While it may seem like over-opti-
mism, I believe today's conscientious
architect and builder is moving into
an environment and society that
wants the better building and the dif-
ferent building. The basis for this
optimism lies, in part, in examining
the experience of the home building
industry in recent years. All of us
saw what happened in that industry
when it was swept up in the U.S.
population explosion over the past
twenty to thirty years. The overriding
need was not for houses of new, fresh
and striking design. The need was for
housing that could be got up cheaply
and fast, and the tract builder ap-
peared on the scene to answer that
need.
But hard on the heels of the popu-
lation explosion came other revolu-
tions that were no less important.
The standard of living improved.
Family incomes went up. More young
people went to school, stayed in
school longer, and learned new things
that became part of a rising level of
taste. The building supplies industry
developed new materials, and refine-
ments and improvements in older
materials.
As a result, more and more families
are choosing not to live in homes or
apartments that are exactly similar to
(Continued on Page 18)






Better Building...
(Continued from Page 17)
those of their next door neighbors.
Given any kind of opportunity, indi-
viduality in home and apartment de-
sign is preferred.
What has been often overlooked is
that the need for additional office
space and for new institutional build-
ings became just as critical. The pop-
ulation explosion and the so-called
"white collar" explosion appeared at
the same time. In their effort to ac-
commodate the new thousands of
middle management, junior manage-
ment, office help, research personnel,
etc., many companies asked for struc-
tures that would be expedient to
finance and build. Far too few of
these companies concerned themselves
with building design that would be a
source of pride and lasting environ-
mental comfort to the companies and
their people. As a result, there has
been "sameness," and this sameness
in building design is under critical,
and often deserved, attack.
It is my belief that the pendulum
is about to swing the other way.
Three principal trends back up this
belief, as follows:


More new buildings will more ac-
curately take into account the work-
ing needs and responses of those for
whose use they are intended, and as
such, will utilize better design and
materials.
The automotive industry is a good
example of an industry designing with
the eventual car buyer and user in
mind. Company after company is
concentrating on bringing out new
models with good design lines. Auto-
matic maintenance is being engineer-
ed into brakes and lubricating sys-
tems. Companies are not making cars
the way they might prefer to make
them, but the way that the consumer
has indicated they must be made if
he is to buy.
When it comes to buildings, both
employees and public are taking a
second look at the carelessly construc-
ted building which does nothing to
reflect a company's product, corpor-
ate philosophy or concern for em-
ployee comfort. Cheap is still cheap,
and recent public reaction to such
cheapness has been unmistakable.
Good architecture, and good materials
in that architecture are being recog-
nized by more and more people as
having high and lasting values that


cannot be measured by the dollar
sign alone, even though the better
building is almost always the most
reasonable building in the long run.
Architectural design will concern
itself more with the overall appear-
ance and total performance of a
building, and not a piece-by-piece
problem to be solved. Along with all
the other changes that have taken
place in our present era of rapid
change, many older methods of con-
struction have been abandoned, and
newer ones have taken their place.
There has been a strong trend toward
the wider use of factory-assembled
component parts that make for low-
cost case of erection at the building
site. But along with this admitted
and desirable advantage have come
problems in materials handling, seal-
ing and connecting, along with union
jurisdictional disputes over which
union should properly handle new
materials and materials combinations
that did not exist when the unions
were formed.
Certainly no one wishes to throw
out the baby with the bath by turn-
ing his back on component parts
construction. But it is apparent from
(Continued on Page 23)


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THE FLORIDA ARCHITECT







fte'at 4wawrd or Sxcettei

The Bell System each year builds
many equipment and office buildings
throughout the country. Periodically,
a Bell System Architectural Review is
held and all associated companies
submit photographs of recently con-
structed buildings for judging. The
overall purpose of the review is to
stimulate interest in improving the
design of System buildings.
In the Third Bell System Architec-
tural Review conducted this past Jan-
uary in New York City, the Pinecastle
Central Office Building in Orlando,
Florida, received a Merit Award for
excellence in architectural design in
competition with more than 250
buildings throughout the Bell System.
Each building is judged on its in-
dividual solution to its own individual
problem. The review is a judging of
individual excellence, and not a com-
parison or determination of the best
among a group. In judging the excel-
lence of the solution, the following
factors arc taken into consideration:
1. Intrinsic architectural excellence.
2. Fitting the building into its sur-
roundings
3. General appearance.
4. Corporate image.
5. Cost.
6. Avoiding impression of luxury.
7. Identification with Bell System.
The architect for a telephone build-
ing, particularly an equipment build-
ing, must integrate in his design a
mass of specialized criteria developed
by telephone company building engi-
neers through years of experience.
The building is constructed of
poured in place reinforced conccrtc
with exterior walls of cavity type con-
struction. Through its simplicity and
use of materials, the cost of this proj-
ect was well below the average for
this type of building.
The exterior brick is off-white and
is divided into panels at expansion
joints and at the top and bottom by
recessed feature strips of dark brown
clay mosaic tile. The main entrance
is accentuated by white and yellow
glass tile and is sheltered by two free
standing hyperbolic parabaloid cano-
pies. The glass entrance doors and
sidelights are protected with an ano-
dized aluminum grille. All materials
were selected for their durability and
maintenance free character, as well as
their aesthetic appropriateness.
MAY, 1964


SIi- I


Architects
Reynolds, Smith & Hills


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What is the one design material that can
be a wall, a door, a partition, a fence, a roof,
a window, a mirror or a piece of furniture...
of almost any shape,
color, texture, size or design?
Transparent, translucent, reflective or opaque?
Impervious to sun, wind, rain and corrosion?
Never becomes obsolete...
and needs no maintenance but washing?








glass








Are you taking full advantage
of all the design properties of glass?
We suggest you look through Sweet's Architectural File.
Then direct your questions
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He's at the PPG office nearest you.
Pittsburgh Plate Glass Company, Pittsburgh, Pa. 15222.
PPG makes the glass that makes the difference
A.I.A. Convention Booth Numbers 501-502
20 THE FLORIDA ARCHITECT






Law-Flouter...
(Continued from Page 11)
More use can be made of architects
for the enforcement of codes. It is a
waste of money, time and talent to
require untrained, semi-skilled build-
ing officials to inspect projects for
code compliance when an architect, a
trained specialist of all the phases of
building, the designer of the project
and the person legally responsible for
its integrity is also inspecting the
work usually with a critical eye re-
quiring higher degrees of performance.
Why not make the architect the
brevet-official for the building depart-
ments? The architect should campaign
for this bit of reform immediately and
statewide. It would do much to re-
lieve the building industry from petty
rulings based on inaccurate, obscure
requirements often not valid to the
work against which they are applied.
Architects more than any other
group of citizens are experienced con-
cerning laws on zoning, traffic and
parking control, and sign regulations
and their combined effect on the
community development and their
workability. Architects specification
writing skills supported by this broad
background of experience combined
with the knowledge of current plan-
ning developments make architects the
ideal writer of these rules. Architects
should be made to exercise this civic
duty for which they are so eminently
qualified.
The law-writing campaign for better
laws will take a long time and much
effort, but nevertheless should be un-
dertaken. Each chapter of the FAA
has appropriate committees in being
for the study of various local problems.
When a committee finds a particular
code requirement is invalid, the com-
mittee should appear as knowledge-
able citizens concerned with sound
environmental development before the
appropriate governmental agency and
have the requirement rescinded. Simi-
larly, abuses should be corrected and
the intent of regulations introduced
as preambles to chapters of codes.
Architects! don't be law flouters.
Take the trouble to change the laws
for the common good, then architects
can be comfortable morally and pro-
fessionally obeying them to the fullest
extent of their written intent.
MAY, 1964


JOHN F. HALLMAN, JR., Pres. & Treasurer
MARK. P. J. WILLIAMS, Vice-Pres.


G. ED LUNSFORD, JR., Secretary
FRANK D. WILLIAMS, Vice-Pres.


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News & Notes

Mid-Florida Exhibit . .
The Sidewalk Art Festival of Cen-
tral Florida was started in Winter
Park five years ago by a few enthusi-
astic artists and citizens. From the
first year with 90 exhibitors, it has
grown each year with the result that
last year there were over 400 individ-
ual exhibits. Though the Sidewalk Art
Festival itself is a non-profit commun-
ity enterprise, last year because of its
tremendous growth, the Winter Park
Chamber of Commerce began its
sponsorship. Since this cooperative
effort is for the benefit of everyone
who loves beauty and enjoys sharing it
with others, it will continue to grow.
If affords every artist an opportunity
to show and sell his creative abilities
in an appreciative locale since Winter
Park is known as a center of culture.
In the Mid-Florida Chapter of the
American Institute of Architects Da-
vid L. Goodwin, member of the Com-
mitte on Professional Practice, headed
by Clifford W. Wright, A.I.A., took
the initiative to organize a sub-com-
mittee to construct a pavilion to dis-
play renderings, models, and photo-
graphs of projects by local architects.
This is the first year the architects in
this locale have offered displays for
public viewing and it was one of the
largest and most successful projects
undertaken by the Chapter. Pamphlets
were made available to the public dis-
cussing architects' fees and services.
Since this year's display was such a
tremendous success, the Mid-Florida
Chaper intends to follow up with a
similar display in next year's festival.





West Coast PC Meet . .
Dr. W. C. McGuffey, Assistant
Director for School Plant Administra-
tion, State Department of Education,
addressed the West Coast Chapter of
the Producers' Council on April 30th,
at the International Inn in Tampa.
Dr. McGuffey spoke on "Environment
Consideration in Planning of Educa-
tional Buildings."
His talk was centered around the
components and considerations incor-
porated in planning the acoustical,
comfort and functional aspects of
school and college buildings of today.


Calling All Golfers . .
The F. Graham Williams Com-
pany of Atlanta is doing the call-
ing-and for the 41st time. The open
invitation applies to architects and
architectural draftsmen of the South-
east; and it refers to the Company's
41st Annual Golf Tournament and
Dinner. This popular event will be
held on Friday, June 12, 1964, at the
East Lake Country Club, Atlanta,
Georgia.
If you plan to attend this year's
annual event, help your hosts by writ-
ing Mr. John H. Hallman, President,
about your plans at 1690 Monroe Dr.,
N. E., Atlanta.



Changes . .
The following Architects announce
the opening of new offices:
H. LESLIE WALKER & ASSOCIATES
3420 W. John F. Kennedy Blvd.
Tampa, Florida 33609
Phone: 877-8297
WILLIAM H. PECK
918 E. Los Olas Boulevard
Fort Lauderdale, Florida
Phone: 523-4471
C. EDWARD KEILER
900 Building
900 No. Federal Highway
Suite 102
Pompano Beach, Florida
Phone: 941-5647


ADVERTISERS' INDEX
Dunan Brick Yards, Inc. 3rd Cover

Florida Gas Transmission . 8

Florida Investor Owned
Electric Utilities . 12-13

Florida Natural Gas Association 3

Florida Portland Cement
Division, General Portland
Cement . 15

Florida Steel Corporation . 6

Merry Brothers Brick and
Tile Company . . 5

Pittsburgh Plate Glass
Company . . . 20

Portland Cement Association 1

Prescolite Manufacturing
Company . . . 23

Solite Corporation . . 9

Southern Bell Telephone and
Telegraph Company . 18

Superior Fireplace Company 10

F. Graham Williams Company 21

Zonolite Division,
W. R. Grace & Company 19


THE FLORIDA ARCHITECT


-

Sd ewalk, -.Art F st iva ofenra .F lod
Sidewalk Art Festival of Central Florida







Florida Craftsmen of the Year Award...


The Annual Convention of Novem-
ber 1963 of the Florida Association of
Architects charged the Awards and
Scholarship Committee with the re-
sponsibility of setting up a statewide
Craftsman of the Year Awards Pro-
gram. This committee, under the able
direction of Hilliard T. Smith, Jr., has
set the gears of this major project in
motion.
The Board of Directors of FAA has
voted unanimously to inaugurate the
First Annual Florida Craftsman of the
Year Award Program this year and to
announce the recipient of this award
at the forthcoming FAA 50th Golden
Anniversary Convention in Jackson-
ville this November.
The purpose of the program is to
recognize exceptional craftsmanship
and the display of interest and ingenu-





Better Building ...

(Continued from Page 18)

even the most casual examination of
good contemporary building that a
sound and stimulating architectural
plan came first, and was then fol-
lowed by the specification of ma-
terials that could be fitted to or in-
corporated into the architectural de-
sign. The development of good build-
ing materials must go hand in hand
with architectural advance, not domi-
nate it.
The cooperation and communica-
tion between architect and the ma-
terials supplier will improve.
With the technological improve-
ments in building materials that have
been coming thick and fast, the
architect and builder have a palette
of possibilities that no other age has
come close to possessing. In my own
industry, for example, even a basic
listing of what modern glass can do
is almost too much to ask any one
mind to hold. There is glass that per-
mits perfect vision, and glass that dis-
torts it. There are opaque glasses,
glasses that transmit color, and others
that will receive almost any form of
decorative design. Glass can be twist-
ed and bent, or fractured into small
particles without losing either its
MAY, 1964


ity, in order to encourage the highest
grade of workmanship.
Every Florida Chapter of the A.I.A.
should recognize the outstanding me-
dium of publicity this program can
accomplish. The Florida Craftsman of
the Year Award Program has appeal
to all segments of the construction in-
dustry as well as the general public.
This is not theoretical. It has been
proved by four chapters in the State,
with up to nine years of successful
experience.
The names of winners of the Crafts-
man of the Year Awards at chapter
level will be used by the Committee
as nominees from which to select a
Florida Craftsman of the Year Award.
The chairman of the Craftsman of
the Year Awards section of the Awards
section of the Awards and Scholarship


identity or its original shape. Glass
has come on the market that is from
10 to 15 times stronger than tradi-
tional window glass. Glass can also be
specified with any degree of reflective
quality, from perfect image reproduc-
tion to deliberately blurred reflection.
There is an entire family of glass that
absorbs heat or reflects it. This is
hardly the start of such a list, yet new
products from glass technological re-
search are being added to such a list-
ing constantly.
If the architect is to take full ad-
vantage of the present design capa-
bilities of this one product, as well
as the many other fine structural and
design products now available; he
must rely on good technical interpre-
tation from competent manufactur-
ers' representatives and technical spe-
cialists. For example, complete studies
exist and are available for the ask-
ing on the ability of various glasses
to withstand winds of hurricane and
tornado violence, and such capabili-
ties are of particular importance to
the architect designing for the Flor-
ida coastal area. Yet a busy architect,
construction engineer or building con-
tractor cannot be expected to remem-
ber all the technical literature that is
now available to him. Consequently,
more and more companies are recog-
nizing their responsibility to put the


Committee has indicated the willing-
ness of the committee to assist each
chapter organize and execute the chap-
ter program. Now is the time for each
chapter to act.


full technical knowledge of their
product lines before their customers
through well-trained, reliable repre-
(Continued on Page 24)





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Letters...
(Continued from Page 4)
of any contract on the basis of friend-
ship or political reward. This is true
not only in State construction pro-
jects but for any project or service
needed by the State.
4. As I stated in question #1
wherever possible, provided it is the
best interest for the people of Florida,
private enterprise should be given the
opportunity to perform services for
the State.
5 A. I have long been an advo-
cate of such planning organization. I
have supported the East Central Flor-
ida Regional Planning Council, which
I believe is an organization dedicated
to those things you outlined in your
question. There is most certainly a
need for coordinating agencies in the
State Government to assist wherever
possible such councils or planning or-
ganizations. As Governor I will do all
in my power to encourage such plan-
ning on a regional basis and would
offer full cooperation of my office and
state agencies under my control to
assist such planning bodies.
FREDERICK KARL



Necrology...
Edmund Randolph Purves, FAIA,
a retired architect and former Execu-
tive Director of The American Insti-
tute of Architects, died on April 7th
in Washington D. C.
Mr. Purves, an architect, devoted
the better part of his life to serve and
lead his professional organization, The
American Institute of Architects. An
AIA member since 1930, he joined
AIA's national headquarters staff at
the Octagon House in Washington in
1941. He served as AIA's Executive
Director from 1949 to 1960, remain-
ing as Consulting Director for a fur-
ther year. He was an Associate of the
firm of Chatelain, Gauger & Nolan,
architects and engineers, Washington,
D. C., from 1961 until his death.
Born on June 20, 1897, in Philadel-
phia, Mr. Purves attended the Univer-
sity of Pennsylvania. He interrupted
his architectural studies in 1917 to
join the American Field Service of the
French Army. He later transferred to
the American Expeditionary Force
and attended the famous Artillery
School at Saumur.


Better Building...
(Continued from Page 23)
sentatives.
The above listing includes the
principal specific reasons the writer
sees for a new architecture that will
return once again to consideration of
the commercial or institutional build-
ings as a total design entity, rather
than a convenient collection of indi-
vidual materials. But such a state-
ment, sweeping as it sounds, fails to
take into account another positive
development in contemporary archi-
tecture that has not had nearly the
attention that it deserves. In the last
two decades that have, admittedly,
seen great numbers of buildings go
up that have a deadly sameness about
them, there have also been great pro-
totype structures built in the United
States which will influence the course
of architecture for years to come.
What surprises one is not only the
boldness and beauty of these struc-
tures, but the quantity of them as
well. The great buildings of the past
were separated, in many instances, by
entire centuries. But in America since
World War II, we have seen hun-
dreds of fine buildings prove that
great design, backed up by the use
of quality building materials well cor-
related with each other, provides the
best final investment, after all.
Those of us who are intimately
associated with glass research and
development, for example, are con-
vinced that glass will be used to
answer new environmental needs that
reflect contemporary living patterns.
The use of glass for vision, as well as
a transmitter and modulator of light,
is directly in tune with major trends
in American life today. The astonish-
ing population growth of Florida is,
in itself, witness to the desire of more
people to enjoy the sunshine and out-
of-doors. The better architecture of
this state reflects some of the most
interesting contemporary uses of glass
as the ideal link between inside and
outdoors. There is criticism of certain
contemporary glass curtain wall con-
struction, and some of it is justified
by the unimaginative building fa-
cades in which that glass has been
placed, yet no one will deny that the
desire of most office personnel for
window offices is based on the simple
desire to "see outside," rather than
a search for status measured by the
number of windows needed to en-
close a particular office space. Banks


and other traditionally conservative
enterprises have used glass to "open
themselves" to the public. Glass and
landscaping have become interlocking
in some of our finest structures. And
the use of interior glass to transmit,
screen and modify light is still in its
infancy.
And so, two conclusions about the
future of commercial and institutional
architecture appear to be sound. First,
it is being recognized equally by the
architect and his client that struc-
tures made of poor quality materials,
or structures where there is an inbal-
ance between good and poor ma-
terials, soon have any initial cost sav-
ing offset by expensive maintenance
or materials replacement. Second, the
willingness of the quality manufac-
turer to provide architect and builder
with accurate performance data and
description of materials has freed the
architect and the builder of any need
to become materials specialists. They
can consider building from a good
design standpoint, certain that qual-
ity materials are available or will be
made available for interrelated func-
tions within the design concept.
No industry or profession, however
intelligent, ever masters a sudden
abundance of new resources immedi-
ately. When we walk through a mod-
ern supermarket, we are struck by the
wealth and variety of food packaging
on the shelves. Yet many of the tech-
nological advances that made this
packaging possible existed for some
time before they could be properly
designed into an aerosol can, heat-
and-serve dinner, reuseable container,
or the other convenience packages
that abound.
The building industry has had its
own avalanche of new product de-
velopment descend upon it in recent
years, and it has made undoubted
mistakes in its use of these materials.
But as more and more architects and
builders return to the premise that
design comes first, these new mater-
ials are being used to better advan-
tage. The mission of architecture, in
short, has not changed. Building for
people in a way that answers peoples'
needs of the age is still the mission.
But in the availability of new ma-
terials that add variety, taste, grace
and good building performance to
the completed structure, architects
are taking new resources with them
into some of the most exciting and
promising years the profession has
ever faced.


THE FLORIDA ARCHITECT










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A realistic still-life of garden-bright zinnias in a dark blue bowl. I
executed with the clean, crisp technique that distinguishes Mrs. PerpZ
painting, started when she studied with prominent South African wal
colorist, Mollie Norton, in Durban in the late 30s. She has also world
with Leonard Schou at Laguna Beach, California, and George Yater in F
Lauderdale.
The sister of Cecil Bell, contemporary New York artist and metropoli
exhibitor, Mrs. Perpall is a native of Washington state, and a graduate
the College of Western Washington in Bellingham. She also attended
University of Oregon.
Widely traveled in Europe, Africa, North and South America and
Caribbean, she has exhibited in the United States and the West Indies, tal
awards in juried shows on both the east and west coasts, and had one r
shows in California and Florida. Her work is to be found in private collect
throughout the country. Mrs. Perpall is currently Florida state president
the National League of American Pen Women.
Framed in a narrow band of natural wood, the vivid bowl of multi-colc
zinnias red, bronze, purple, white, pink and gold stands against
predominantly purple background, reflected more lightly on the polis
table and accented with a block of pale yellow. Frame size is 29V2
23 inches.
Valued at $50, minimum bids will start at $20.
May 1 is the deadline for entering bids, and all bids should be ma
to Mrs. Edmond MacCollin, 1480 Sunset Point Road, Clearwater, Flor
A bank reference is requested with each bid, but no checks should be s
until the winner is notified as soon after the closing date as possible.




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