Front Cover
 Current highlights
 Table of Contents
 It is well to know
 Letter from the president
 "The sun is seeking something bright...
 The mile high building, reality...
 The secretary reports
 And steel shall liberate
 News and notes
 Coordination and good design
 Teammates for progress
 Ninth annual roll call, 1962-1...
 Advertisers' index
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00113
 Material Information
Title: Florida architect
Series Title: Florida architect.
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: November 1963
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00113
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
    Current highlights
        Front Cover 2
        Page 1
        Page 2
        Page 3
    Table of Contents
        Page 4
        Page 5
        Page 6
    It is well to know
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
    Letter from the president
        Page 13
        Page 14
        Page 15
        Page 16
    "The sun is seeking something bright to shine on"
        Page 17
        Page 18
    The mile high building, reality or fantasy?
        Page 19
        Page 20
    The secretary reports
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
    And steel shall liberate
        Page 27
    News and notes
        Page 28
    Coordination and good design
        Page 29
        Page 30
        Page 31
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
        Page 37
        Page 38
        Page 39
        Page 40
        Page 41
        Page 42
    Teammates for progress
        Page 43
    Ninth annual roll call, 1962-1963
        Page 44
        Page 45
        Page 46
    Advertisers' index
        Page 47
        Page 48
    Back Cover
        Page 49
        Page 50
Full Text

A A FSgo

This- publication- is. copyrighted- by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the.

Limited permission to. digitize- and make this- electronic-
version available-has-been granted by-the Association-
to- the- University- of- Florida- on- behalf- of- the- State-
University- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other
uses- may- be- a vi olati on -of- copyri ght. protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.


4 4

-S~" I.-

S. ( J I
XXih zr



Current Highlights...

* BUSINESS IN 1964 WILL BE ABOUT AS GOOD AS THIS YEAR. That's now the feeling of
most economists in Washington their tentative working estimate for Budget and
planning purposes. It's quite an optimistic forecast, too, because 1963 is proving
to be a thumping good year. But the experts feel confident things will go well
-assuming those tax cuts finally become law.
The forecasters see gains of 5 % to 51/2 % in total output of goods and ser-
vices. In dollar terms, this Gross National Product will rise $30 billion-
plus. By contrast, the gain in GNP this year shapes up as about $28 bil-
lion. It adds up to high-level growth by nearly any standard of measure.
* THESE FORECASTS REFLECT NEW OPTIMISM, compared to a month or so ago. Few
were fearful of a recession in 1964. But some wondered if the rate of rise would
be slow merely an upcreep or something like an old-time boom. With tax-
cuts fairly likely now, though, the experts look for customers and business to con-
tinue spending steadily, keeping this middle-aged rise going.
This is the consensus of economists. There are dissenters, however, whose
views are at least worthwhile noting. A few of the analysts think that an
old-fashioned all-out boom is a real possibility; they think it would be
accompanied by a renewal of inflation. But most are not this exuberant.
comparison, the gains this year are shaping up as slightly more than 4%. (This
is one area that will contribute only a little to the 1964 expansion.)
This is the way the specialists size up construction:
... Housing starts may rise 25,000 from this year's 1,520,000.
... Government outlays will level out at about the 1963 pace.
... Office and motel building will ease from recent high rates.
... Factory and hospital work is expected to expand somewhat.
Costs ... up 2 % this year .. will rise a little less in 1964.
* UNEMPLOYMENT WON'T DROP MUCH NEXT YEAR the big flaw in the outlook. Fast-
rising productivity means there'll be more output with few new workers. Yet
more than a million job-seekers are joining the labor force each year. So even
a strong upturn would barely cut joblessness below 5% . from 51/2 %. More
than 31/2 million Americans would still be hunting work at 1964's end.
* INTEREST RATES WILL REMAIN FAIRLY STABLE over the next few months. That's the feel-
ing of key monetary policy-makers. As they view it, supply and demand for credit
are in rough balance. This equilibrium could well last for some time in 1964, if
the balance of payments picture improves and if the current business rise does
not suddenly turn into a real boom.
.. Demand: Inventory accumulation won't rise much this fall. Investment
in new plant is rising only about as projected. Consumer and mortgage
debt isn't likely to make big gains.
... Supply: Corporations are generating huge cash flows from deprecia-
tion and profits. Individual saving is high, too.
This forecast, of course, can be upset by two developments:
... Another balance of payments crisis could force drastic hikes in interest
rates to prevent the movement of funds abroad.
... A shift in expectations as to demand for credit or monetary policy
could prompt a rush to borrow before the rates rise. But there's no sign
of a payments crisis or a rush to borrow.
BROADER SCOPE FOR THRIFT INSTITUTIONS savings and loan associations and the
savings banks is being pushed in Congress. Object of the drive is to change
laws that restrict lending to homes and government securities. The savings in-
stitutions, for example, might be given the authority to make instalment loans ..
loans to students . and investments in municipal bonds.

* .4


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E A Report From Key Biscayne



Architect: Joseph N. Smith

beauty, dignity, economy at Key Biscayne Pres-
byterian Church is achieved with designs of UNIT
glued laminated wood. Sixteen reverse-curved
laminated frames form the sanctuary-and basic
shape of the structure. These high-rising one-
piece members meet at a center compression
ring that supports laminated steeple members
which rise an additional 32 feet above the arch
tops. Forty-eight straight laminated beams form
a low roof around the perimeter of the sanctuary
to cover additional facilities. A finished roof of
Southern Pine UNIT-Deck spans directly over all
laminated members. The seemingly complex
framing of this church was resolved quickly and
economically with UNIT laminated members.
Substantial additional savings were realized since
the laminated members were furnished pre-
stained and varnished at the factory. Take a closer
look at UNIT. Mail coupon for more details.

n.iIUr, IIs iraumly au~slaIui Lru *urruuilulasl Uf;laluulllm,
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PORTLAND CEMENT ASSOCIATION An organization to improve and extend the uses of concrete


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Florida Architect

In 7&i Is4u ---

Current Highlights . . . . . . .
It Is Well To Know..............
By Archie G. Parish, F.A.I.A.
Letter from The President . . . . . .
By Roy M. Pooley, Jr.
"The Sun Is Seeking Something Bright to Shine On" .
By Frank E. Watson, F.A.I.A.
The Mile High Building . Reality or Fantasy? . .
By P. M. Torraca
The Secretary Reports . . . . . . .
By Jefferson N. Powell
And Steel Shall Liberate . . . . . .
News and Notes .. . College Conference
Seminar . Florida Central Elects . . .
FAA Nominations . Informational Meeting
Florida South Elects . Caribbean Conference
Levison Pooley, Guest Speakers . . .
Coordination and Good Design . . . .
Teammates For Progress . . . . . .
By H. Samuel Kruse, F.A.I.A.
Ninth Annual Roll Call 1962- 1963 . . . .
Advertisers' Index . . . . . .

Roy M. Pooley, Jr., President, 233 E. Bay St., Jacksonville
William F. Bigoney, Jr., First V.-Pres., 2520 E. Las Olas Blvd., Ft. Lauderdale
William T. Arnett, Second V.-President, University of Florida, Gainesville
Richard B. Rogers, Third V.-President, 511 N. Mills St., Orlando
Jefferson N. Powell, Secretary, 361 S. County Road, Palm Beach
James Deen, Treasurer, 7500 Red Road, South Miami
BROWARD COUNTY: Robert E. Hansen, Robert G. Jahelka; DAYTONA
BEACH: Francis R. Walton; FLORIDA CENTRAL: A. Wynn Howell, Richard
E. Jessen, Frank F. Smith, Jr.; FLORIDA NORTH: James T. Lendrum, Lester
WEST: Barnard W. Hartman, Jr.; FLORIDA SOUTH: C. Robert Abele, John
O. Grimshaw, Herbert R. Savage; JACKSONVILLE: John R. Graveley, Walter
B. Schultz, A. Robert Broadfoot, Jr.; MID-FLORIDA: Fred G. Owles, Jr.,
Donald O. Phelps; PALM BEACH: Donald Edge, Harold A. Obst, Hilliard T.
Smith, Jr.
Director, Florida Region American Institute of Architects
Robert H. Levison, 425 South Garden Avenue, Clearwater, Florida
Executive Secretary, Florida Association of Architects
Verna Shaub Sherman, 3730 S. W. 8th Street, Coral Gables, Florida
H. Samuel Kruse, FAIA, Chairman; Wm. T. Arnett, Fred W. Bucky, Jr.,
B. W. Hartman Jr., Dana B. Johannes.
THE COVER Photo by Ezra Stoller . .
View of the Roof Garden along the Reference Reading Room of the Otto C.
Richter Library, University of Miami, Coral Gables, Florida . Designed by
WATSON, DEUTSCHMAN & KRUSE, Architects and Engineers the Library for
one million volumes was constructed by the M. R. Harrison Construction Cor-
poration . Consulting Engineers were Dignum Associates and Geo. J. Hladik.

. . 2nd Cover

. . .13
. 13

. 17

. 19

. 21

. 27

. 28

. 40
. 41
. 29
. 43

. 44-45
. . . 47

THE FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Inisitute of Architects, Inc., is owned
and published by the Association, a Florida
Corporation not for profit. It is published
monthly at the Executive Office of the Asso-
ciation, 3730 S. W. 8th Street, Coral Gables
34, Florida; telephone, 448-7453.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
come, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
.Controlled circulation postage paid at
Miami, Florida. Single copies, 50 cents; sub-
scription, $5.00 per year; January Roster Issue,
$2.00 . . Printed by McMurray Printers.

Acting Editor
Acting Advertising Manager


NUMBER 11 63

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Canyon colors transmuted to building material: Another way of say-
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Canyon Pink contrasts softly with green Florida building sites; specify
Canyon Pink for your next job where you envision a light, yet delicately
warm tone.
For more information ask the Merry representative who calls on you,
or contact Merry Brick direct.

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Best Wishes to
Florida Associat
of Architects di
their 49th Annu
Convention, Gra
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'Ot. -


It Is Well To Know...

President, Florida State Board of Architecture

Renewal Fees constitute one of the major problems of the
State Board of Architecture . the President here solicits
your cooperation in an attempt to eliminate them.

Your Board wishes at this time to
bring to the attention of all registrants
a serious problem with which it is
confronted each year at the time reg-
istration renewals are due.
Section 467.12 of the Law states:-
"Every registered architect who desires
to continue to practice his profession
in this state shall annually during the
time he shall continue to practice,
pay to the Secretary of the Florida
State Board of Architecture during the
month of July of each year an annual
registration fee in such amount as the
Florida State Board of Architecture
may in its discretion determine, ex-
cept as provided in 467.08; provided,
however, that such registration fee
shall not exceed twenty-five dollars;
and the Secretary shall thereupon issue
to such registered architect a certifi-
cate of renewal of his registration for
a term of one year.
Upon failure to have his certificate
renewed during the month of July in
each and every year, except as pro-
vided in 467.08, the holder thereof
shall have his certificate revoked, but
the failure to renew said registration
in apt time shall not deprive him of
the right to renewal upon payment of
said fee; provided, his application for
reinstatement is made within one year
after the expiration of his certificate."
Your Board, in an effort to insure
that all renewals are received on or
before July 31 of each year, has for-
warded notices to all registrants advis-
ing them of the necessity for renewing
their registrations.
It has been found that in certain
instances these notices are returned
due to the fact that registrants have
moved without advising the Board of
their new address. It is then necessary

to ascertain the current address, if
Other instances which cause un-
necessary additional work are:-
1. Registrants forwarding checks in
payment of renewal fees which are
later returned from our bank due
to any of several reasons. Each
year we experience this problem.
We then must adjust our account-
ing records and enter into corre-
spondence with the registrant to
secure replacement checks.
2. We have found during the pres-
ent year instances where associated
architects have forwarded one check
covering several renewals without
advice being received to show the
identities of the registrants. Corre-
spondence must then be entered
into to secure the necessary infor-
3. We receive correspondence ad-
vising that renewal requests have
not been received-requesting such
notices. In this regard, at the time
the notices go forward, every cur-
rent registration record is checked
to insure that all receive such no-
For the general infromation of all
registrants, it is pointed out that all
registrations, to continue current,
must be renewed on or before July
31 of each year. Any registration re-
newed at a date later than July 31
can be renewed only upon payment
of the stated re-instatement fee of
$10.00 plus the renewal fee of $25.00,
a total of $35.00.
It is regretted that your Board must
advise you that as of September 15,
1963 there were forty-seven registrants
who had not yet renewed their regis-
trations. Appropriate notices have

gone forward to these registrants ad-
vising that they may not legally prac-
tice their professions until such time
as renewal and reinstatement fees are
You will note under section 467.12
of the Law that such registration may
be renewed within a period of one
year, after the expiration of his certi-
ficate. If renewal is not accomplished
within that period of time, the for-
mer registrant must file a new appli-
cation for Board review before he can
again secure registration.
To comply with the Law, it is nec-
essary for the Board to advise the
Secretary of State each year as to
registrations which have been revoked.
At the time such notice is given to
the Office of the Secretary of State,
notice is also forwarded to the Florida
Association of Architects, local A.I.A.
Chapters and Building Officials ad-
vising each that such former regis-
trants cannot legally continue their
practice of architecture due to non-
payment of renewal fees. Under our
Law, your Board has no choice in this
The problem of renewals has been
made subject of this article at this
time since we have recently completed
our new Roster. Inquiries will be re-
ceived concerning certain registrants
who may have renewed their registra-
tions after the Roster went to press.
Such renewals will be included in the
supplemental Roster prepared after
the January written examinations.
I would like to briefly summarize
actions which would greatly assist the
Board in handling renewals:-
A. Forward renewal fees as early as
possible so that re-instatement fees
(Continued on Page 47)


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Ike .4

The allure of a tropical island was never more
potent than the morning the Richard C. Murphys
of Miami watched the sun rise in all its splendor
over Fraser's Hog Cay. This beautiful island of the
Berry group soon became the solution to their prob-
lem of escaping hectic city life. Sharing a runway
which accommodates private and commercial air-
craft on adjoining Chub Cay, it requires only 55
minutes to reach the island from Miami and 15
minutes from Nassau.
As soon as title was acquired to two acres of
the island, Architect Peter Jefferson, A.I.A. of Miami

was engaged to design a "dream cottage" in col-
laboration with the interior design staff of the
Richard Plumer Co. A site was chosen commanding
sea and sky from east and west. Then began the
many trips necessary to accomplish the results
While the house and its furnishings are delightful,
a glance through the windows engulfs one with the
pleasantness of the tropics verdant foliage, cotton-
ball clouds and aquamarine seas. Fishing and
boating are the Murphys' favorite diversions and a
flock of tame peafowl their most frequent visitors.



MIAMI SAVES IN THE "GRAND" MANNER. Savings of $1000 per month by changing over to nat-
ural gas fuel in two large pumping engines were forecast by C. P. Wertz, director of the City of
Miami's water system. As reported in the Miami Herald, Wertz also pointed out that the water treat-
ment plant is now independent of electric power so that it could continue operation in the event a
hurricane knocked out power lines.

W. T. GRANT DOES IT AGAIN... ALL NATURAL GAS! A 154-ton all-year natural gas air condition-
ing installation headlines Grant chain's big new Panama City store. Kitchen, lunch counter, water
heating also 100% natural gas... of course!

PUTTING NATURAL GAS ON ITS METTLE... METAL. Among unusual industrial ap-
plications of versatile natural gas: Homogenizing oven for aluminum billets (Miami's
Adams Engineering Co.); melting and moulding alloys (Jacksonville's Florida Smelting
Co.); working heavy metals (Jacksonville's C. I. Capps Foundry).

VARIETY SPICES AIR CONDITIONING IN BAY COUNTY. New natural gas air conditioning instal-
lations in and around Panama City include a guidance clinic, loan office, airport terminal, two laun-
derettes and radio station. Reports WDLP management: "Extremely well pleased."

NEW YORK WORLD'S FAIR A "GAS SPECTACULAR." Gas industry's $5-million pavillion will domi-
nate main entrance artery ... will apparently have no walls, yet provide complete air conditioned com-
fort. Fair will contain largest assembly of gas air conditioning equipment ever dssembled-nearly all
of the 20,000 tons of refrigeration required will be gas energized. Largest unit: Ford's 1,500-ton absorp-
tion system.

MORE AND MORE, THE "BIG NAMES" GO GAS. Major U.S. industrial firms who have installed one
or more natural gas services in new Florida facilities since last report: A & P, Ryder Trucking, Mont-
gomery Ward, Greyhound, B. F. Goodrich, Hertz Trluck Rental.

Loop's Nursery heating greenhouses, Painter's Poultry sealing chicken wrappers, C. & S.
IJ Manufacturers processing plastics, Sanders Farms warming chick brooders, Railroad
Terminal heating trains while in station.

COOLING OFF REAL HOT SPOTS. Typesetting shops,which handle large quantities of molten lead,
are notorious for almost unbearable working conditions. But Miami Typesetting and Wrightson Typo-
graphic have solved their problems with 10 and 15 tons respectively of natural gas air conditioning.
Incidentally, natural gas also fires the melting pots which make the shops hot in the first place.

GENERAL MOTORS ENTERING GAS TURBINE RACE. Allison Division of General Motors has an-
nounced its formal entrance into the industrial gas turbine field. Intensive research convinced GM that
adaptation of their turboprop aircraft engine would provide an excellent prime mover for industry.
Reliability and long service life were prime considerations.

"GASLIGHT ERA" REVIVED IN BUSCH GARDENS. New Swiss House Restaurant at An-
heuser Busch Brewery's fabled Busch Gardens will create atmosphere of gracious living
with 30 specially designed gas lamps.

FOR THE "REST" OF THEIR LIVES. Maximum health and comfort is assured for residents of big new
106-bed Palms Retirement Nursing Home, St. Petersburg. Natural gas facilities include all cooking,
heating and water heating.
Reproduction of information contained in this advertisement is authorized without
restriction by the Florida Natural Gas Association, P.O. Box 1658, Sarasota, Florida
NOVEMBER, 1963 1


SI11. I classic tapered aluminum
post 149-S. Sculptured pattern
shown. Available with a plain
surface or Inlaid natural wood.

Complete catalogue of railings
and grilles available upon request.

Permanent display- Architects
Building, 101 Park Ave., New York, N.Y.



J +.


Letter from The President...---.

Dear Fellow Architects:
The arrival of New Year is always celebrated gleefully by newspaper cartoonists
with a great variety of brand new, ages old sketches depicting the cherubic new
year and the dottering age of the old. I hope to avoid the dottering stage, for
awhile at least, but the past few months have certainly revealed to me a more
lucid concept of the meaning of those cartoons.
It seems no more than a month ago, tho my calendar advises it has actually
been nearly ten times that long, that a new FAA president presided over his first
Board meeting at the Langford Hotel in Winter Park. Bright-eyed-bushy-tailed
-fired with enthusiastic determination-(and a slight vocal quaver, quite im-
possible to control)-A seven point program was presented to that Board, with
an urgent appeal to accomplish its various goals.
And suddenly, it's fall!
The voice has gained confidence-the quaver is gone.
A little more "distinguished gray" has accumulated at the temples.
There have been moments of triumph and defeat.
Achievement has been balanced with a fair share of mistakes.
The short-lived year is nearly gone and it's time to compare January's enthu-
siasm with December's reality. It has not been an uneventful year!
To begin at the beginning, let's examine those seven points. (The diligent
delver might refer to page 8, February issue of THE FLORIDA ARCHITECT.)
1 . The "pretty positive and well organized legislative program" met head-
on with equally positive and more effective opposition. This is not to say it was
a total loss, however. True, the bill we sponsored did not pass, but we did make
numerous new friends and nearly every other bill we supported did pass.
Our friends, the Professional Engineers, obtained changes in their registration
law which should prove to be most beneficial to both professions. The new Lien
Law may be a "dirty word" just about now, but for the first time our clients have
a simple means of lien protection, cumbersome though it may be. Two years
from now it is possible we will be highly appreciative of these two statute revisions
in particular.
2 . Important studies of many characteristics of our membership are under-
way by Les May's Membership Committee and Francis Walton's Chapter Affairs
Committee has now accumulated a substantial file of individual dossiers which
should prove invaluable to each Chapter as well as to the Board and Staff. These
studies will reveal basic information about the profession never before available.
The effective work of these men deserves your considered commendation.
3 . The annual meeting promises to be one of the most enjoyable and
possibly most exciting in our history. Our degree of success in making it the best
ever will be measured by your attendance and enjoyment next week.
4 . It is hoped we will have an Executive Director to present to the Mem-
bers at the Convention, (one more reason you should attend). He expects to
assume his duties in December and will be anxious to meet and learn to know all
our members as soon as possible.
Our Executive Director will make it possible to relieve Verna Sherman of
many of the extra duties she has so graciously and capably assumed, and provide
FAA once again with the staff so necessary to move forward with our numerous
(Continued on Page 15)

NOVEMBER, 1963 13

Zonolite Insulating Concrele stays on,

saves on roofs shaped like this

(Your Approved Zonolite Concrete Roof Deck Applicator is the man who makes it stick)

Zonolite Insulating Concrete can be
used with structural concrete, form
boards, or galvanized vented metal
decks. It can be sprayed or pumped
on, depending on the roof shape.
It offers more advantages than
any other roof insulation.
Light weight...as little as 1/6th the
weight of ordinary concrete, so sup-
porting structures can be consider-
ably lighter in weight and lower in
Any desired insulation value can be
obtained by simply varying the thick-
ness of Zonolite Vermiculite Con-
Permanence...composed of com-

pletely inorganic materials; won't
rot or decompose, lasts the life of
the building.
Monolithic...continuous surface;
no seams to allow tar drip in the
event of fire.
Incombustible...this vermiculite
concrete is all mineral, can't possibly
Economical...original cost is low,
maintenance costs are nil, insulation
efficiency is such that the use of
Zonolite Concrete often allows the
use of smaller heating and cooling
Fast, Certified Application...all
Zonolite Approved Applicators are

trained specialists. Each deck which
is specified according to Vermiculite
Institute specifications is tested dur-
ing application and certified on com-
Other roof deck systems may offer
three, four or five of the above ad-
vantages, but Zonolite Concrete
deck is the only one that offers all
seven. For complete specifications
and data file, write for booklet CA-79.
Write to: Zonolite, 135 South
LaSalle Street, Chicago 3, Illinois.


L better' (Continued).........,...

L 5 . I believe there may have been some progress toward increased educa-
tional activity, but certainly far less than is desirable. One educational seminar
has been held and numerous of our members have lectured to student classes.
We hope to have at least some tentative recommendation for greater activity in
the field of scholarships and student awards before the year ends.
6 . A good case can be made for considerable progress toward developing
major improvements in our P/R efforts, since each of our seven goals have great
bearing on the P/R effort. Strong emphasis was placed on the P/R aspects of
each committee's charge in January. But, to be completely honest, we have not
thus far made any progress toward the specific activity I had in mind in January.
An effort will be made to earn a passing mark on this work ere the year ends.
7 . We have continued our direct activities concerned with state programs
involving laws at about the same pace of previous years. In addition I have taken
advantage of nearly every public speaking opportunity to express our concerned
interest in these fields.
|I We have obviously not achieved all our goals-yet, I view our year's effort
as a rewarding one.
Through the mingled memories of trips and meetings, countless discussions,
reading and writing hundreds of letters, listening and speaking-a number of
events are particularly vivid.
Too many of our revered friends and colleagues have completed their journey
through life during this year.
Long-time friend, fellow Architect, and Civitan leader, "Gene" Cellar, gave
his last cheerful greeting and went on his way to join "Bud" Reeder, whose loss
we mourned earlier.
In June, The Florida Architect said a sad farewell to its creator, Roger Wade
Sherman, AIA.
Too many others have left us with these gallent men, and we have known
A special recognition has been earned by Sam Kruse' and Verna Sherman
for their determined devotion and brilliant accomplishment in continuing pub-
lication of this fine magazine, with the full support and assistance of the Staff.
SOther names, too, stand out, and too few of us can possibly appreciate their
accomplishments, and the cost.
:: It has often been said that to get a job done, give it to a busy man who doesn't
have time to do it. Perhaps that is why Forrest Coxen and Francis Walton, with
their one-man offices, have contributed so generously and effectively of their time
in your behalf. I hope you will also make the effort to say "a special thank you"
I to Bill Arnett and Bob Levison, without overlooking each member of your Board.
My "Thanks" could not be more heart-felt.
We have seen the toil of past years efforts bear fruit with the ground breaking
ceremony in June, for a new College of Architecture and Fine Arts in Gainesville.
We observe the growing importance of our Chapters public service programs and
the maturing of many long term efforts. We see new ideas born as dreams, grad-
ually materializing as active programs. FAA is alive, it's living and growing and
serving its members, often better than they know.
As the year dies and is born anew, so it is with FAA, its men, its dreams and
its realities. Only those who have been privileged to serve and be served in this
same capacity can fully appreciate his feelings at this writing of,
Your President,

NOVEMBER, 1963 15

0 SEE SWEET'S CATALOG 4g/Bu or write direct:
Tidewater Concrete Block & Pipe Co., Inc.
P.O. Box 162 Charleston, South Carolina
Area Code 803 SH 4-5376

"The Sun Is Seeking

Something Bright to Shine On"



Sixteen years have gone by but the memory of inci-
dents minor is still clear. I recall the night we sat around
an oval table and traced our thoughts in the foam-
Marion Manley, Bill Green, Marjory Stoneman Douglas
and I. We talked of form and function contrasting beauty
in tradition with beauty yet to come, and in the acrid air
of "The Happy Hour" pub on Coral Way, we built on
the table with swizzle sticks, a building-an off-beat
building, strong verticals accenting low stretching hori-
New buildings for the University of Miami were ever
present in our minds and conversations in those days, and
there amid the clutter emerged the first thoughts ever
given to a new Library for the University.
From the beginning the Library dominated the master
plan. Together with the Memorial Plaza, Administration
Building and the Campanile, it was part of the central
group of the Campus. Of this original concept the Library
and the Ashe Memorial are the only buildings located as
planned. The Carillon was mistakenly placed in the hol-
low shell reclaimed, the Campanile ended up on the cut-
ting room floor and along with it went the front entrance
to the University.
This unhappy set of circumstances had its effect. The
Library was destined to become the new campus center
and it had to be a building worthy of this honor.
Architecture is far behind some of the other creative
arts in intuitive inspiration.
Inevitably the time lag between conception and exe-
cution has a stultfying influence.
It is difficult to maintain the freshness of originality
through the tediousness of detail.
If you have beauty to express it is better that it be a
new beauty.
For if it is sharp enough
There is a chance that it can better withstand the
abrasive action of comment and objection which
always has some effect, however trivial.
It is human first to reject rather than first to accept.
A new beauty, even if you are alone in seeing it and
feeling it,
Make it be new
For off-beat beauty has a way ,of becoming on-beat
The new cadence becomes a familiar rhythm that in-
vites awe and participation.

But how do you design a library? You can't get it out
of books or swizzle sticks on a bar room table. Rarely
does an architect have an opportunity such as the one
presented by the University. Three libraries were designed
over a span of fourteen years-always to a gradually chang-
ing and expanding program, but the feeling persisted for
a dominant stack area and a positive resistance to the
post-war trend of low-ceilinged, rectangular, modular,
box-like warehouses for books-for after all, books are
We filled-in the interim with research, but all we
gathered were opinions from reliable sources that there
were 7, 8 9/2, 10 books to a lineal foot of book shelf.
So much for research. We did add to our vocabulary and
philosophy various aphorisms invented primarily to justify
our sketches; such as,
Libraries are to look out of!
Try knowledge for size!
A library should not be a mausoleum for dead
Basic climate control axiom-that which is good for
a book is likewise good for a reader!
And so with a stiff spine and unshakeable resolve, we
waited. Finally, we heard from President J. F. W. Pearson
that maybe we could get started.
Dr. Archie L. McNeal, Director of Libraries for the
University, had a problem twenty-three and one-half
miles of books to be housed and not much money with
which to do it; 1800 seats for readers, and a long list of
other facilities that were operational necessities. After a
preliminary shuffle or two by the staffs of the librarian
and the architect, two major requirements of the program
sifted down to determine the basic design. The under-
graduate reading room with its 100,000 volumes and 800
seats that needed to be readily accessible and available,

and the more or less static storage of hundreds of thous-
ands of books of limited circulation.
This set the bulk of the building and logically was
delineated by our pre-destined form, a horizontal wing
designed for people and a vertical mass to house the
During the long period of waiting, part of the original
library site had been occupied by the Law School and the
new sketches immediately made evident the great extent
of the ground floor which literally split the campus in
(Continued on Page 26)



GENERAL CONTRACTOR: The Austin Company, Cleveland, Ohio
PAVING CONTRACTOR: Hubbard Construction Company, Orlando, Florida
Soil-Cement Parking Area-Montgomery Ward & Co., Orlando, Florida

It's inexpensive, easy to place. Soil from the site, portland cement and water are mixed together.
Even worn out gravel or blacktop can be broken up and mixed in. Then
machines and crews swiftly place the soil-cement, roll it solid, add a thin
bituminous topping, and the paving is ready for traffic, that day!
It's smooth, maintenance free. Soil-cement stays level, never has ruts or potholes, never has low
spots to collect water because the more water it gets, the stronger it gets.
Florida's high water table, damaging to other paving, strengthens soil-
It starts strong, grows stronger. Soil-cement is stronger than any other paving except concrete,
gives years of trouble-free service. No wonder soil-cement is the fastest-
growing low cost pavement. Its economy, low maintenance, and high per-
formance are the perfect solution to all parking lot problems.

Offices and Plants in Tampa and Miami



zlL. I

74e Mdle i Bucldin ...

Reality Or Fantasy?


Professor of Architecture, University of Florida

Man decided many centuries ago
that nothing-except the limitations
of technology-would stop him from
erecting buildings and monuments of
great heights. It was, it seems, his
aspiration to build higher and ever
higher throughout the ages.
The Hanging Gardens of Babylon,
the Ziggurats of Assyria and Babylonia,
the soaring and majestic vaults, tow-
ers and spires of the Gothic Cathed-
rals, the great and audacious domes
of the Renaissance by Brunelleschi,
Michelangelo and Wren, the Eiffel
Tower in Paris and finally the Ameri-
can Skyscrapers which culminated in
the Empire State Building, the high-
est structure in the world, all testify
to the intrepid ingenuity of man in the
realm of building science and to his
fearlessness to erect buildings skyward.
In America the skyscraper received
its impetus when the steel skeleton
frame was invented and when Elisha
Graves Otis demonstrated his first
elevator at the Crystal Palace Exposi-
tion in 1853. With frock coat and
whiskers he hoisted himself 45 feet
in the air and when the hoisting rope
was cut, the raised platform came to
a stop and with the waving of his
tall New Hampshire hat, he made the
historical remark-"All safe, gentle-
men"-and bowed to the approval of
the audience.
From those pioneer days to the
present, high rise buildings have
mushroomed in metropolitan cities
all around the world. America, how-
ever, leads them all.
The Empire State soars to 1245
feet; the Chrysler Tower to 1046 feet;
the Manhattan Co. Tower to 927
feet; the Woolworth Tower to 767
feet; the Metropolitan Tower to 657
feet; the New York Life Insurance

Co. Tower to 619 feet. These dimen-
sions are to the highest pinnacle and
not to the observatories of those build-
ings. They were all built between
1908 and 1930, the last date being
that of the Empire State. The Eiffel
Tower, which is not strictly a build-
ing for occupancy, rises to 1024 feet
and was built in 1888, a great engine-
ering feat, indeed.
Ever since the erection of these
structures architects and engineers
have vied with one another in spawn-
ing skyscrapers faster than ever before
but none has exceeded the height of
the Empire State. However, Frank
Lloyd Wright proposed the Mile-
High-Building to top them all and
this caught the fancy and imagination
of students of architecture, of prac-
titioners and of laymen. Sketches of
this building have appeared in pro-
fessional periodicals, magazines and
newspapers, but they were never ac-
companied by any detailed analysis
of this structure.
The following analysis, therefore,
may serve to satisfy the skeptics with
raised eyebrows who want to know
how practical such a structure might
be; and it may serve to arouse the
indignation of those who have com-
plete confidence in dreamers whose
dreams should never be questioned
because of purely mundane considera-
tions! Be that as it may here it is.
"Recently one of America's most
highly regarded architects presented
again the idea of using the advertis-
ing value of height in an office build-
ing. His much publicized Mile-High-
Building would be somewhere on
Chicago's lake front, south of the
central business district. Because of
the many practical and economic
problems involved in a mile-high pro-

ject an examination of them is of
Such a building, said the architect,
would contain 500 stories. But 400
stories with floor-to-floor distance of
13.2 feet would measure exactly one
mile and be more in line with present
usage. Considering the probabilities,
a difference of 100 floors, more or
less, becomes a matter of compara-
tively little significance!
Height being the governing idea,
the first problem, naturally, is one of
getting up and down. Such a building
would require no less than 40 banks
of elevators of present advanced de-
sign, one bank serving each group of
ten floors. At today's maximum
speeds, which go to 1400 feet per
minute, it would take five minutes
or more to reach the 391st floor. That
won't do, so higher speed is called
for. To reach that same floor in one
minute, which is not too long for a
tower rise, the top speed required
would exceed 10,000 feet per minute,
with acceleration at a rate of six feet
a second. Three feet per second is
all that today's riders can take with
comfort, but that can be dismissed
as incidental. To obtain a proper
waiting interval, 10 cars would be
needed in the banks that serve the
higher levels. The cost would be at
least $300,000 per car. To get full
benefit of so costly an installation,
the floors served by these cars should
house 1,920 people, indicating a floor
area of 24,000 square feet at prevail-
ing ratios.
We now begin to get some concep-
tion of the proportions of this build-
ing. If the same floor area were to be
maintained through a mile-high build-
ing it would have 9.6 million square
(Continued on Page 47)




in money, simplified operation, time
saved and fuel storage facilities

WHEREVER YOU ARE! Contact your local
natural gas utility for details on natural gas service.
Or write Florida Gas Transmission Company, whose
transmission lines serve major areas of Florida as
shown on this map. Address P.O. Box 44, Winter
Park, Florida.

Members: Florida Natural Gas Association




due to solid copper storage tanks-
reinforced with steel-and Ruud's
uniform high standards.

FLORIDA GAS COMPANY serving: Miami, Jack-
S sonville, Orlando, Daytona Beach, Lakeland, Eustis,
S Tavares.
serving: West Palm Beach, Palm Beach, Lake Worth,
Delray Beach, Boca Raton.
PEOPLES GAS SYSTEM serving: Miami Beach,
Tampa, Hollywood, Ft. Lauderdale, North Miami.





The Board of Directors has met
five times this year: January 12, 1963
at the Langford Hotel, Winter Park;
March 16, 1963 at the Holiday Inn,
Gainesville; May 4, 1963 at the Sky-
ways Motel, Miami. A special call
meeting June 29, 1963 at the Land-
mark Hotel, Sarasota, and September
15, 1963 at the Palm Beach Towers,
Palm Beach, and this year's final
meeting will be at the 49th Annual
Convention, November 7-10, 1963
at the Grand Bahama Hotel, West
End, Grand Bahama Island, B.W.I.
President Roy Pooley presided at
each meeting, almost all Chapters
were represented by Directors or alter-
nates at every meeting, and we hope
to have a full Board at the Conven-
This year there will be 38 delegates
from the 10 Chapters of the Associa-
tion to the Convention, and Delegate
credential cards have been mailed to
the Secretary of each Chapter, based
on the number of members in good
standing as of October 1, 1963. Vot-
ing for election of officers for 1964
will be by delegates only, as it was
in 1963.
An agenda has been prepared and
mailed to all members of the Board
prior to each meeting, and will be
sent to all members for the Conven-
tion meeting. This year there will not
be a published Board Report prior to
the Convention date. However, an
agenda of the business to be discussed
will be available at the Convention
site. Reports of Committees will be
submitted to the Vice-President in
charge prior to the Convention, and
will be included as part of the agenda.
Also included in the agenda will be
new business items and resolutions.

Resolutions desired to be presented
to the Board by any Chapter or mem-
ber should be sent to the Chairman
of the Resolutions Committee, Wil-
liam T. Arnett, for inclusion on the
agenda, or presented to him at the
Resolutions or motions pertaining
to matters covered in Committee re-
ports may be placed before the Con-
vention during discussion of that par-
ticular report and need not be con-
sidered by or submitted to the Resolu-
tions Committee. Amendments to
these pertinent resolutions shall be in
order while the original resolution is
under discussion before the Conven-
tion. All other resolutions and all
matters of new business shall be sub-
mitted to the Committee on Resolu-
tions prior to the Convention for con-
sideration by this Committee.
The Committee on Resolutions will
take one of the following actions and
report such action to the Convention
on each resolution and item of new
business received:
Deem the resolution an item of
Committee Report on the agenda
and return it promptly with advice
to present it to the Convention at
the proper time. The Committee
will have an advance agenda to en-
able it to make decisions.
Deem the resolution inappropri-
ate to come before the Conven-
tion, and return it promptly to the
sponsor, with notice that it may
be placed directly before the Con-
vention at the time the report of
the Committee on Resolutions is
made, provided the consent of the
Convention can be obtained by a
two-thirds vote of the delegates
present at the sessions.

Modify the resolution or com-
bine it with other resolutions, pref-
erably with the consent of its spon-
Refer the resolution to the Board
for consideration with the consent
of its sponsor, and so report to the
Report the resolution to the
Convention with recommendation
to disapprove.
Report the resolution to the
Convention without recommenda-
Report the resolution to the
Convention with recommendation
to approve, and move its adoption.
All resolutions shall be reported
out with a statement of action taken,
unless returned to the sponsor. The
Committee on Resolutions needs to
state no reasons for actions taken by
it. Sponsors may appear before the
Committee to urge their resolutions
and will be invited to do so by the
Committee before adverse action on
their resolution, is taken. The Com-
mittee on Resolutions may initiate
resolutions, particularly those of ap-
preciation, when deemed appropriate.
Exceptions to the above rules may
be made by consent of the Conven-
tion if sustained by a two-thirds vote
of delegates present at the session.
Resolutions may be placed before the
Convention, or sections of the Board's
agenda may be re-considered at any
time during the Convention provided
consent has been given as here-in pro-
With these ground 'rules, ,let's re-
view the accomplishments and plan
the, progress of the Association for
the coniing year.

74e Secretary Report Oc...

Meetings of the Board


Convention Procedures

Florida Association of Architects

Florida Region, A. I. A.

Florida Association of Architects.,.. .


Executive Director,
The American Institute of Architects

The A.I.A.'s dynamic Executive Director will conduct
Sthe Program scheduled for Sunday the 10th at 10:00
A. M. He will lead a discussion delving into ideas for
future projects of the Institute ... especially those pos-
sible under the supplemental dues program. He will
attempt to stimulate the thinking of the membership
and see how many ideas they might produce. In addi-
tion, he will answer questions on the "Advisory Form of
By Laws" circulated recently by the Institute. Every
member of the Association should be vitally interested
in what William H. Scheick will say . and he will
welcome participation from all members attending the


Convention Committee Chairman,
Florida Association of Architects

For the first time since the Association was incorporated
in 1913 the Convention site is located outside the con-
tinental limits of the United States .. too it is the first
SaAnnual Meeting to permit extended activities on the
lighter side, as the letters from Herb have indicated!
SHowever, interesting business and professional programs
have been planned ... it is expected that EVERY Asso-
ciation member at the Convention will attend EVERY
meeting listed on the Program. You owe it to yourself
... and to our distinguished speakers. Members of the
Committee are: William F. Bigoney, Jr., Robert A.
Broadfoot, Jr., Kenneth Jacobson, Dana B. Johannes
and Verner Johnson.


Director of Public Relations,
Herman Miller Incorporated

An outline of A Commentary on Environment to be con-
ducted by Jim Lucas on Friday at 2:30 P. M. indicates
it will include . how man has evolved in his relation
to architecture and product design . design and how
it affects human values . the sociological implications
of modern architecture . communicating the archi-
tect's skills to the public . challenges which the
architect must face in an industrialized society . and
approach to understanding the attitude of the scientist
in today's society. These will be illustrated with 35 mm
color slides and art films. Total time for the lecture
and films is about an hour and a general discussion will

49th Annual Convention

mmmNovember 7, 8, 9, 10, 1963 Grand Bahama Hotel, West End, B. W. I.


The American Institute of Architects

The Association is extremely fortunate to have as Hon-
ored Guest and Speaker for the luncheon, Saturday, the
President of the American Institute of Architects. J. Roy
Carroll, Jr., F.A.I.A., was elected to his present office
at the National Convention held at the Americana in
May. Mr. Carroll is a Philadelphian and a Partner in
the firm of Carroll, Grisdale & Van Alen. He was for-
merly Regional Director from Middle Atlantic States,
1956-59; A.I.A. National Secretary, 1958-62; and was
elected to the First Vice Presidency in 1962. He has
served on numerous chapter, state and national commit-
tees and therefore understands all phases of Institute
activities and Professional affairs.


Director, Florida Region,
The American Institute of Architects

At the convention last year Robert H. Levison was pre-
siding as President of the Florida Association of Archi-
tects, a post he held for two years . under his capable
leadership and guidance the Association moved forward.
As Regional Director, only since the National Convention
in May, his work has really just begun . but already
the impact of his ability, determination to accept any
challenge, and untiring efforts have strengthened and
united the Profession within our State. Mr. Levison will
greet delegates, guests and members in a formal way at
the luncheon scheduled for Saturday the 9th. However,
he will participate in all Business Sessions and be active
in Convention affairs relating to State and Region.


Florida Association of Architects

As President of the Florida Association of Architects,
Roy M. Pooley, Jr., will preside at all Board Meetings
and Business Sessions scheduled throughout the entire
Convention. At the final Business Session, scheduled to
be held Saturday morning at 9:30 he will introduce the
newly elected Officers for 1964 . following the Pro-
gram on Sunday morning the 10th he will officially bring
to a close the Annual Meeting for 1963. In addition,
he will greet members, delegates and visitors at the
various scheduled social events listed as part of the Pro-
gram. For a man who has been effectively busy all year
. this would seem to be more of the same!
NOVEMBER, 1963 23

nameless electric
*f...................... .. 0O


"Electrical cooking equipment provides the service, "Year-round electric air conditioning operating
coolness and cleanliness which we anticipated," costs are well within the original estimate,"
says Samuel M. Miller, principal says E. B. Drost, manager of Life of Georgia Insurance Co.,
of Daytona Beach Seabreeze High School Panama City, Florida
"Early in the planning of our new senior high school, we "In addition to our all-season electric air conditioning units
studied the type of fuel we would want for our lunchroom being very compact and saving a lot of valuable space, last
kitchen. We came to the conclusion that electrical equip- summer they kept office temperature and humidity at a com-
ment would be the proper answer to reducing the heat fortable level every day. But the real test was in December
problem to a minimum in the kitchen. The results have during a record-breaking cold spell. They delivered every-
justified our decision." thing we asked of them and without any attention or worry."

Florida's Electric Companie
. ,j::, ,f

____Florida's Electric Companie,




"It's a pleasure to work in a "The all-around benefits of electric
hospital 100% electrified," air conditioning are priceless,"
says Col. John C. Carter, administrator says Herbert Gray, vice president-treasurer of Tampa Federal
of Hernando County Hospital, Brooksville, Florida Savings & Loan Association
"Electric cooking is cool, clean, safe .. minimizes labor "More than 100 tons of air conditioning is required to heat
costs. Electric year-round air conditioning, individually room- and cool our 30,000-square-foot building. We couldn't afford
controlled, we found very economical." to take chances, so we selected a year-round all-electric air
conditioning system. Our customers enjoy ideal temperature
control and comfort every day . and we find that our per-
sonnel is more efficient in the pleasant-to-work atmosphere."

In hospitals, in school cafeterias, in commercial buildings of every
type . all over sunny Florida, flameless electric demonstrates its
matchless economy and unequalled simplicity and dependability.
The wisdom of choosing electric is proven again and again. The use
of electric equipment offers the designer unlimited flexibility in the
creation of efficient and comfortable interior spaces. Building design
can be more compact because smaller areas are devoted to mechanical
equipment. Better working conditions are provided for increased F.
)effectiveness and less absenteeism.

Taxpaying, Investor- Owned

NOVEMBER, 1963 '25

The Sun Is Seeking ..
(Continued from Page 17)

two. This led to developing a plan providing a pedestrian
concourse through the building at ground level-a bold
and straightforward solution to a very difficult situation.
This passage through the building invites the student as
he passes through, to stop in, use the library; makes it
possible to isolate all service facilities and the rooms used
by the public off-hours, without interfering with the
smooth functioning of the library, and as it developed,
simplified the erection, initially, of a very modest part of
the ultimate building, in order to stimulate interest in
the overall project.
After fourteen years, and by this devious route, we
arrived at the beginning. We had everything going for us,
a healthy atmosphere, genuine interest of the Library
staff, respect for the building and for us, a feeling of
personal pride in accomplishment, anxiety over the budget,
zest and enthusiasm that persisted during the planning
stage and continued on into the construction, vocal en-
couragement that carried us on through the Escalator
Caper, when the panic button was pushed over the great
flow of traffic at class breaks, and was solved by adding
the escalator to handle the mob; exhilaration over the
exciting inner reading court, a gem in the heart of the
building for outdoor reading in a tropical setting which
had to go because of maintenance fear, the colorful
triptych in leaded glass and the subsequent bereavement
over its demise . .
The atmosphere for all moods is free to all
It's there in the air for all to feel
Cup up your hands and some you will own clasped
in your fingers
What generally happens when we dare build a
This aura is sliced and hard to repair
And the separation of inside from outside creates a
But given the proper combination of chemicals, every-
thing comes alive
The building is ready for form and design.
We began at the top-let the sky in
With sky domes that soaked the interior in the mood
of the day.

We banished the murk of the night with light,
The glare of the day with shadows
A broad freize of sculptured concrete providing the
We sponged up the day and brought it inside and
squeezed it dry for the comfort of all.
We worked with the phantoms to create an environ-
A bit of nostalgia on a stormy day
When the sound of rain on the domes resembles the
drumming of rain on a metal roof
And it gives the feeling of being secure and comfort-
ably housed against the inclement outside.
We hung the grand stair in the magnificent well and
moved outside to finish it off.
Proudly we placed in on a broad stylobate of the
natural rock. This softened the transition of the crisp
architecture and blended it comfortably into the normal
landscape. Materials throughout resist corrosion, are free
of cliches and of compatible hue. Textures are contrasting
as they come from the earth- brick and marble, stone
and ceramic, and dominating all stands the grand tower
sheathed with tile, blue, green and gold, clean, durable
and ever-changing as it reflects the sky.
The sun found something bright to shine on
And it has become unnecessary for it to create its
colors out of itself.
But what of the night!
The exterior lighting is artfully planned
Each edge of the sheltering freize is brilliantly lighted
defining the horizontal lines of the the building.
The windows in shadow except as revealed by the
softened cove lighting that shines from within.
The subtle walls of travertine marble are bathed from
below with a luminous glow
That accentuates values unseen in the day.
And at twilight the Library stands in dignity
Silhouetted against the tropical sky
The final result of the efforts of many, intelligently
conceived, sympathetically designed and executed
with integrity. (photo-Ezra Stoller)
on w F -M--






Speaking at a symposium on new con-
cepts in structural steel sponsored by the
Center for Continuous Study and the Civil
Engineering Department, University of
Minnesota, in cooperation with the Amer-
ican Institute of Steel Construction
(AISC) Austin J. Paddock, U. S. Steel's
administrative vice president fabrication
and manufacture, challenged structural
engineers and architects to let steel help
them liberate design. He described the
role of engineers and architects as one
of liberation. "Whatever the material,"
he said, "when you use it wisely and eco-
nomically, you are freeing all its potential
to work for you." He said there can be no
absolute design freedom until local build-
ing codes recognize the new, higher
strength steels which research has made
possible. "Nothing stifles creativity and
innovation more than a regulation that
hangs tenaciously to life when its death
knell should have sounded long ago."

A steel man cannot help being a
little reflective when he finds him-
self in Minnesota. There's something
about his chemistry that responds to
the iron ores that lay beneath this
soil. He knows that his industry be-
gins with ore, and he recognizes the
great contribution this area and its
people make to that industry.
I am doubly reflective. For, not
only do I realize the niche this sec-
tion of the country occupies in our
steel business, but I acknowledge and
laud the efforts of engineers and de-
signers, like yourselves, who take the
product of our steelmaking alchemy
and put it to meaningful use. It is a
game of anagrams in a way. We sup-
ply the words, but you have to place
them in order so they make an intel-
ligent and worthwhile statement.
And how much easier it will be for
you to make that statement with the
new AISC manual close at hand. It
was Thomas Carlyle, I believe, who
said the "Man without tools is noth-
ing; with tools he is all." The manual
is such a tool: a guide which can help
you use steel to its fullest design and
engineering potential.
From the looks of the urban rede-
velopment plans for the Twin Cities,
I would say the manual is in for a
good workout. The next decade in
Minneapolis and St. Paul is going
to be an exciting time. I know what

renewal can mean to a community.
Back in Pittsburgh we have lived with
our Renaissance so long, I am afraid
we may often think of urban rede-
velopment as something we invented,
but we are proud of how our rebuild-
ing has helped to shape a new pur-
pose for our town. Renewal can kin-
dle fire inside men and inspire them
to use talents they never knew they
had. It can rally an entire people to-
ward a common, yet uncommonplace,
And in the days ahead, when your
imaginations are being put to the
test, I hope you will reach for the
new manual and ask yourself, "How
can steel help me do this job? What
does it offer in the way of solutions
to my engineering problems? Just
what can I get out of steel that's been
put there for me?" These questions
remind me of how the great Renais-
sance sculptor, Michelangelo, viewed
his art.
He had a great reverence for his
material . for stone and clay. He
reacted to them almost as he would
to animate beings. Often he would
work for hours preparing a drawing of
a subject he planned to create in
stone, only to discard his sketch after
studying his piece of marble. For to
Michelangelo, the form he sought was
imprisoned deep inside the marble,
and it was his belief that he could

never force upon it a form that was
not already there.
He looked upon himself, then, not
as the celebrated sculptor who created
the DAVID and the PIETA, but as
the stone cutter who released the fig-
ures locked within. He was a liberator.
Michelangelo, of course, was not
alone in his role. There's not a corner
in the history of all mankind which
has not been illuminated at some time
by a liberator, a man who has used
truth and knowledge to elevate from
the mediocre, both the thinking and
performance of his fellow man.
Plato and Aristotle were such a
pair. So, too, was Erasmus. For their
philosophies and his teaching helped
to liberate the minds of men.
And Columbus. Someone surely
would finally have come upon this
new world had he not, but Christo-
pher Columbus shook off Dark Age
thinking and became the first to prove
the world was round. He liberated
frontiers man never dreamed existed.
What of Anton Leeuwenhoek and
Louis Pasteur and Jonas Salk? Who
could question that these men were
not liberators, freeing man from pain
and disease?
Or the Wright Brothers. They
freed man from his planet.
Then, there are those who succeed
in freeing man's physical self. These
(Continued on Page 30)

~~ ~~ ~~ ~~ ,,,~i~r:~:~,~,,,~,:~~


News & Notes




DYFOAM CORP. Also Manufactures: DECK-
MATE Roof Insulation & MINIVEIL Air Curtains

College Conference . .
A two day Junior College Facilities
Conference is scheduled to be held
in Tampa on January 23 and 24; un-
der the sponsorship of the Depart-
ment of Education's Division of Jun-
ior Colleges.
The Conference will explore the
present relationship of curricular ac-
tivities and facilities, and attempt to
describe the teaching methods of the
next decade.
Outstanding educators and archi-
tects will moderate discussions of in-
terest to all currently working in the
Junior College Program of the State.
Complete and detailed information
will appear in the December issue of
this publication be sure to look
for it!

Seminar . .
Professor James T. Lendrum, head
of the department of architecture at
the University of Florida, participated
in a day-long Seminar conducted by
The National Design Center in New
York recently.

The changing face of America
prompted the Center to organize the
Seminar of significance to everyone
in, or allied with, the housing indus-
try. The various presentations encom-
passed a comprehensive and authori-
tative examination into the forces and
factors that are influencing the in-
dustry as a whole.
The subjects explored covered every
aspect of housing -from land to key.
Professor Lendrum discussed "Build-
ing Products in Transition."

Florida Central Elects . .
At a meeting of the Florida Cen-
tral Chapter held on Saturday, Octo-
ber 12th officers for the year 1964
were elected as follows: PRESI-
DENT, Dana B. Johannes; VICE
PRESIDENT, Jack McCandless;
SECRETARY, James Jennewein; and
TREASURER, Dale T. Kincaid.
Elected to serve for three years as
G. Parish, F.A.I.A., President of the
Florida State Board of Architecture.
H. Leslie Walker, Chapter Presi-
(Continued on Page 40)

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Good Design

The Producers' Council
is the national association
of manufacturers of quality
building products and was
originated in 1921 as a
manufacturers' committee of
The American Institute of
Architects to improve the
quality of advertising and sales
promotion literature directed
to the architect. It is the
only commercial organization
affiliated with the AIA ...
It has had a continuous
history of growth over the
years and now, as the national
association of quality building
products manufacturers,
services not only architects,
but engineers, home builders,
contractors specification
writers and others influential
in the selection of building
products. It's purpose is to
promote the sale and proper
use of quality building
products to all segments of
the construction industry . .
The Producers' Council
members include 186
manufacturers and 31 product
trade associations. Chapters
are located in 48 major cities,
membership of which consists
of approximately 3,400 local
sales representatives. One
of the six joint committees,
responsible for giving
guidance to industry joint
projects of mutual benefit is

The challenge of the nation's great.
est building boom is forcing growing
interdependence upon different ele-
ments of the construction industry
with long-term implications for every
phase of building, according to key
industry leaders meeting in Washing-
ton recently.
Meeting at the 42nd Annual
Meeting of The Producers' Council,
spokesmen for the architectural and
engineering professions, as well as
representatives of the contractor,
home builder, investor, and building
owner returned again and again to
the growing need for coordination
between each other and the manu-
Speakers also stressed that the man-
ufacturer must cease thinking of iso-
lated building products and instead
must consider their adaptability into
larger "systems." A "systems ap-
proach" toward the creation and
assembly of building parts is essential
to meet the challenge of tomorrow,
one speaker pointed out. Others
stressed the need for quality building
products which meet specifications
and which are delivered on time at
a "fair price."
Award-winning Washington archi-
tect, Francis D. Lethbridge, cautioned
that even when these criteria have
been met, building products still do
not necessarily add up to "good de-
sign" without their close coordination
with the architect.
"It should be self-evident," he said,
"that the exploitation of an efficient,
and even handsome building product
or assembly of products is not in itself
sufficient reason for its use in the
design of a building."
According to W. W. Sproul, Jr.,
general manager of Westinghouse
Electric Corporation's Construction
Group, "changing patterns of build-
ing construction" have shifted the
manufacturer's emphasis from indi-
vidual products to complete systems
such as electrical distribution, trans-
portation, lighting, and thermal en-

"By thinking in these terms, we
are in a better position to keep
abreast of the constantly changing
patterns of building construction,"
Mr. Sproul said.
Arthur R. Nagel, president of the
Mechanical Contractors Association
of America, urged manufacturers to
field-test products with contractors
before putting them into production.
This, he said, would reveal any hid-
den installation problems which might
make an otherwise economical prod-
uct too costly to install.
Nagel also pointed out that the
contractor's growing use of the "cri-
tical path method" of construction
scheduling is making manufacturer's
on-time deliveries increasingly impor-
tant. He also called on manufacturers
to amend traditional product war-
ranties from date-of-purchase to date-
of-use. Finally, he recommended a
joint contractor-manufacturer commit-
tee to achieve these and other com-
mon goals.
Sanford K. Fosholt, president of
the Consulting Engineers Council,
decried the appearance in the market-
place of the "shoddy" building prod-
uct "so bad that it should never have
been made in the first place," and
called upon manufacturers of quality
building products to use their influ-
ence in halting production of such
Fosholt also urged manufacturers to
undertake more product research and
development, and said that findings
should indicate the limitations of
products as well as their advantages.
He also recommended better training
for manufacturer's representatives, too
many of whom attempt to influence
the independent judgment of the en-
gineer in specifying materials that are
in the best interest of his client.
The need for greater coordination
with manufacturers was again stressed
by William Blackfield, first vice pres-
ident of the National Association of
Home Builders, who called for more
(Continued on Page )2)


(Continued from Page 27)
are the political liberators like Wash-
ington and Lincoln and Simon Boli-
var who set whole peoples free.
The analogy could go on and on.
But I think the point is clear. The
progress of man has always depended
upon the achievements of his libera-
In a very real sense, gentlemen,
your job, too, is one of liberation.
Whatever the material, when you use
it wisely and economically, you are
freeing all its potential to work for
you. And when that material is steel,
you are releasing from it all the quali-
ties and properties we have put there
-the right chemical composition, the
proper strength level, durability,
toughness, heat treatment: all the in-
gredients and processes which go into
a premium-quality and versatile pro-
I want to discuss with you what the
steel industry is doing to meet you at
the drafting tables; what groups like
the American Institute of Steel Con-
struction, the American Iron & Steel
Institute and companies like U. S.
Steel are accomplishing through ap-

plied research projects aimed at find-
ing more efficient ways to use old
steels, new uses for new steels; how
influencers of design, like yourselves,
can help to liberate form through the
use of steel; and how both of us-
we, the producers; you, the users, can
benefit from a sensitive, wide-awake
and free flowing communications net-
work which keeps each of us up-to-
date on what's going on in the con-
struction field.
Let's look first at a number of ap-
plied research programs in this area;
programs which spawn new tech-
niques to make every pound of steel
work just a little bit harder; programs
which, we feel, are as necessary to the
metal's end usefulness as its chemical
makeup. The new manual, inciden-
tally, offers quite a few examples of
how this kind of research has sired
new design theories and concepts.
One of the most promising of these
is in plastic design. Research has al-
ready developed this concept for de-
signing structural steel frames to such
a point that the method has been
used in several hundred one and two
story buildings. As you know, plastic
design recognizes the additional load-

carrying ability which individual
structural members gain when they
are incorporated into a rigid frame, a
factor which is ignored in conven-
tional design.
The next step is for us to get plas-
tic design off the ground, to put the
theory to work with high strength
steels in multi-story buildings. Just
such a program is under way at Le-
high University, and next year, we
may be putting into your hands tech-
nical data which will permit you to
build lighter, lower cost, plastically
designed high-rise buildings.
Another concept which is gaining
more attention in research and in
practice is the theory of composite
design. Here, of course, we're com-
bining the best engineering features
of two construction rivals-concrete
and steel. But what great sense it
makes to put the compressive strength
of concrete to work performing a
structural function. By bonding the
concrete to its supporting steel beam,
the two, in effect, become one com-
posite material. This will result in
eliminating, in the case of buildings,
a need for additional concrete slab
(Continued on Page 33)



-- ', Business growing? A thorough study of
your communications system might save
your company money and time For exam-
ple, you may need a Call Director for more
efficient channeling of internal and external
calls. Or perhaps others of the many mod-
em services available to business: Dial
TWX Systems, DATA-PHONE service,
Speakerphones. So, find out now about a
study by a professional communications
consultant. No obligation. Just call your
Telephone Company Business Office.

Southern" Bell
... 0WWLV & l* FV,


Book Review

SIGN. By Derek Phillips. Published
by McGraw-Hill Book Company, 330
West 42nd Street, New York City.
Contains 304 pages plus index; 385
illustrations; 71/4" x 9V". Price-
$15.00, publishing date: October

"Lighting in Architectural Design"
is a thorough presentation of lighting
for architects and designers, from the
basic visual, emotional, and esthetic
needs that state the design problem,
to the technical and economic con-
siderations that control its solution.
"Recent advances in lighting tech-
niques have out-stripped the capacity
of architects to cope with them," the
author explains, "and this book is an
attempt to get at some of the basic
principles by which later develop-
ments may be judged. Development
of lighting techniques comes for the
most part from lighting engineers and
electrical companies, and it is diffi-
cult for architects to appraise this new
material unless it can be translated
into architectural terms. The book is
designed to assist an architect in such
an appraisal and to lead to a more
positive approach to lighting design
in which architectural thought takes
its rightful place in forcing the pace
of developments in lighting design."
"Lighting in Architectural Design"
presents all aspects of lighting, both
natural and artificial, and deals with
light fixtures as integral elements of
building design, to be planned and
co-ordinated from the outset, rather
than "applied" afterwards. It is de-
signed to serve also as a useful inter-
disciplinary tool to help the illumin-
ating engineer and electrical contrac-
tor and supplier understand the design
problems of the architect.
The book is divided into three gen-
eral parts: Principles of and criteria
for design; application and methods
of lighting; and calculation tech-
niques. The first part contains chap-
ters on light as a design factor, the
lighting problem, the aspects of vision
affecting illumination levels, the prob-
lem of glare and physical comfort as
a lighting design factor, emotion and
intellect in design, and lighting for
In the second part of the book, the
author discusses the nature of light
(Continued on Page 41)

JOHN F. HALLMAN, JR., Pres. & Treasurer

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No visual restrictions, but complete

Good Design . .
(Continued from Page 29)
interchange of information, more co-
operation, and more help from manu-
facturers on specific problems such as
design, production and finance.
"The average manufacturer of ma-
terials appliances is far ahead in the
design of his products," Blackfield
said. "Is there any reason why some
system of cooperation with builders
can't be set up in the design of the
whole house?" He recommended that
this be carried out by a joint manu-
facturer-builder committee.
Bernard L. Boutin, administrator
of the General Services Administra-
tion, underscored the government's
need for quality building products
delivered on time.
Quality in building products was
defined by John E. Daly, chief engi-
neer of the Argonaut Realty Division
of the General Motors Corporation,
as consisting of performance, on-time
delivery, satisfactory service, and man-
ufacturer integrity. If any of these
elements is missing, Daly said, quality
of the product is impaired.
A. M. Young, who was re-elected
to the presidency of the Producers'
Council, saw in the results of the
meeting "great significance" for every
element of the building industry.
"We are already well into an age
where many of the old ways of doing
things just aren't good enough,
Young said. "The theme of this con-
ference was, 'Viewpoints The Cus-
tomer Speaks.' He has spoken--at
times eloquently--and indicated to
us, the manufacturers, how we can
help all of us do a better job.
"I can assure each building profes-
sional that individually and collective-
ly--through the Producers' Council
- the manufacturer was listening
closely," Young said. "We had one
indication this week of how the manu-
facturer can act in behalf of different
sectors of the industry when the
Council created a new program for
the 'Residential and Light Construc-
tion Industry.' This will enable the
manufacturer to move closer to this
vital and growing segment of the in-
"As president of the Producers'
Council, I also intend to see to it
that the surprisingly consistent recom-
mendations of our different speakers
are laid before the Council's more
than 150 manufacturer-members for
early consideration and action."

(Continued from Page 30)
flooring. Similarly, in the case of
bridges, composite design offers con-
siderable economies by reducing dead-
weight. Thus, both height and weight
can be substantially trimmed without
affecting the load-carrying capacity.
Still another research area is in or-
thotropic design, a concept which has
excited great interest among engi-
neers, but one which, unlike compos-
ite design, has generated little action
so far. This subject will be discussed
in full and completely later in our
meeting, but I want to make one
The San Mateo Hayward Bridge
over San Francisco Bay will be an or-
thotropically designed structure. Only
after the committee was convinced of
its design capabilities and the econo-
mies available through its use, did
steel get the nod.
At U. S. Steel we have been con-
ducting a series of design studies on
low cost apartment houses. This repre-
sents a market in which steel has
been participating less and less since
other materials have often been con-
sidered to offer greater economies in
low-cost construction. We carried on
our studies with several teams of arch-
itects and engineers in New York City
where we investigated seven possible
design methods.
The conclusive results of these
studies showed what steel, with
proper engineering and design, can
accomplish. In our final design we
were down to about eight pounds of
steel per square foot, and the custo-
mer's architect conceded that steel
was competitive in every way, while
holding an edge over other materials
in its speed of fabrication and erec-
tion. We're now in the midst of addi-
tional studies which we believe will
indicate that a steel exterior for the
building can be produced as econom-
ically as a masonry facade and will be
of greater architectural interest. It's
possible that our findings may open
new design avenues for you to explore
in similar projects.
We have also been testing hybrid
steel beams to determine how they
compare with ordinary homogeneous
beams in the areas of static testing
and fatigue bending and shear load-
Hybrids, as you know, comprise
higher strength steels welded to lower

strength steels in the flanges or webs.
For example, we might design a beam
to include flanges of USS "T-l" or
"T-1" type A steels and a web of
A36 or one of the high-strength low-
alloy steels-A242, A440 or A441.
Such an arrangement would put the
strongest steel, "T-l," where its 100,-
000-psi yield strength level will do
the most good in the flanges to
resist the bending forces. The web, on
the other hand, which must resist the
shearing forces, would be fabricated
from steels in the 36,000 to 50,000-
psi yield strength range, resulting in
a reduction in web thickness and an
over-all trimming of weight in the
entire structure.
To date, our static and shear-load
tests on hybrid beams have been
highly successful. If the fatigue tests
go as well, we anticipate no further
roadblocks in the use of hybrid beams
in construction; and we hope there
won't be too lengthy a wait until
some of you begin designing them
into your structures.
Our people have also been experi-
menting with a series of pre engi-
neered steel wall units which perform
an architectural as well as a structural
function. One system, for example, is
based on the familiar load bearing
truss and another features a tied arch
as the principal load-carrying member.
Each of these framed sections would
either be painted or sheathed in stain-
less steel. Then, once they had been
installed to carry and support floors,
panels would be placed behind them
to form the architectural exterior wall.
A variety of panels can be used -
enameled steel alternating with glass;
or opaque glass alternating with clear
glass; whatever combinations catch the
designer's interest.
The concept is versatile in yet an-
other way. Since these sections carry
one floor and support another, the
engineer or architect is free to employ
alternate design solutions for other
portions of the outside wall.
These concepts represent only a
sampling of the research effort going
on to help you turn in a maximum
performance in partnership with steel.
And as promising and gratifying as
these programs are, we know how far
we yet must go in order to make steel
the most competitive building mate-
rial on earth. Just how far we have to
travel is reflected in the remarks ex-
pressed recently by a high government
official who sized up America's total

effort in the field of applied research.
He is J. Herbert Holloman, assist-
ant secretary of commerce, and his
remarks, for me at least, put into
clear focus what I believe is the sober-
ing fact that our nation's total re-
search effort is pretty much out of
focus: that we've become so busy im-
proving tomorrow that we've forgot-
ten about improving today.
He reported that at least 50 per
cent of the country's research and
development expenditures have been
reserved for the so-called glamour
areas: electronics and aerospace to
name only the giants. But only 10
per cent of our research effort, Secre-
tary Hollomon pointed out, is going
into improving the things we live by
-food, clothing, housing. Now, con-
struction is as basic to life as the
food we eat and the clothes we wear,
and no flip of the coin is needed to
decide for me what remains to be
There's only one direction in which
to move: more applied research and
development by the steel industry
and by the AISC and the AISI; and
more use of the results by you who
influence design.
And here I've come to my second
point-the part you play in liberating
design by using steel, a material that
offers your imagination an infinite
number of aesthetic avenues to travel
if you will only look for them. After
all, what other material has 10,000
different varieties with strength levels
varying from 33,000 psi to 100,000
psi and beyond? And what other ma-
terial can be drawn, welded, forged,
riveted, bent, bolted and braised -
stamped, spun, sheared, split and sol-
dered-punched, painted, porcelain-
enameled, or whatever else we might
do with it, at a material cost averag-
ing less than ten cents a pound!
But regardless of how superior we
may know it to be, steel is only as
good as the men who use it. The
entire steel family of 10,000 grades
and all the specifications and manuals
are of little value unless engineers and
architects make proper use of them.
Let me illustrate what I mean by
citing two examples. Over in Omaha,
a savings and loan company is build-
ing a new branch office, and the arch-
itect's plans call for a cantilevered,
circular staircase spiralling 16 feet be-
tween the first and second floors. The
entire structure was to be fabricated
from steel.
(Continued on Page 37)

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i:.i..ounting gives both architect and tilesetter new command of the material and new iBtel .ti': tie aving.
I: "bi':: eam-like eibct of "DO' interlaced edge-mounting preserve. stng and uniforiity in all t. e dno
tl;he "DOT'I" as so dibl' W that bsheta can be rolled up without looaeiing the tiles. Sheets w tetohmuhin
:eaag. .(Rolls of ceramic mosais u t and longer availablan special ordering ome are ) O
.. . .. .... .... . .. '. .: : '' .
*be applied with adthesiaeor thi t r onventionai mortar bed. "DOT" ceamic mosaics give a trir i
adhesives or thinet iortarb ethe heet a ade flush.on t Th nO"
: oistitureunafiBoted by. soaking evo i il water) an:d aim~sina- xible d ow.to .F10F. wtih n
Yet sheet ae ei ut and they ea cle nd straight. We shiae enthuiasmfoar our ii'DOT
Y1;ii.etv:she8ar9..biii..t.andf -id ah^. .. x
,, !;.::.* . **; :- ... ,. . . .* .. ... .. . : * ** . . .... . . . :. . .. ...: .:.-. : ..* j:..,:.? .:,::..;: :;; :' :, :; : a,;; _ .,:.: .:B-5| .

*Patent No. 3,041,785 Also patented in Canada 1962.
Hia^'^o/T. /,*i// '*11/1T"' ,,*. +,./,/7A /..ji- wh / al ,*njmA~ Th*7/ Ideas. fk ->nsai.



4% x 41/4 Wall Tile
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(Continued from Page 33)
Three separate firms rejected the
job. The precise engineering demands
of the staircase, they said, presented
too thorny a problem. But not too
thorny for one fabricator who took
the assignment, and who, despite the
unusual engineering difficulties, suc-
ceeded in twisting two eight-inch-
wide, flanged I-beams to serve as stair
frames. He exploited steel's form-
The engineers of this fabricating
company knew what kind of chal-
lenge they faced, and in succeeding
they freed themselves from custom,
tried an innovation and allowed steel
to liberate design!
The spiral staircase is only a small
example of the design fluidity possible
with steel. But Chicago will soon have
a very large example which should
silence, once and for all, the critics
who claim that steel is not a material
for use in fluid design.
I refer to the monumental, 80-story
circular apartment house planned for
Wolf Point along the Chicago River.
Although it's similar in appearance to
the twin concrete towers of Marina
City a few blocks west, the proposed
structure will showcase steel and
steel's strength and beauty in an arch-
itectural idiom akin, in many ways,
to sculpture. It will rise nearly 800
feet on 14 steel piers. These piers will
support five, equally spaced, giant
steel rings. And resting on each of
these rings will be an apartment tier
of 16 floors. Walls will be glass, floor
to ceiling. It's an exciting building
which states its case boldly: don't
count steel out of any design race
until it's had a chance to compete.
When I think of how difficult it
often is to get people to break with
custom and to try something new,
I'm reminded of my early experiences
running plants for our American
Bridge Division. In 1934 while I
was in the Elmira, New York, plant,
I introduced a rubber-tired lift truck
for moving the lighter structural
about. Persuade as I did, I couldn't
get the foreman to use it, and the
workmen only sneered at it. On occa-
sion, when they thought I was watch-
ing, some of the more sympathetic
would relent and carry something with
it, but mostly the little truck sat ilde.
Then we received several contracts
to fabricate buildings for the New
York World's Fair. The structures

were extremely complex as you'll re-
member-many elaborate curves and
angles with little or no duplication
and what seemed to us to be millions
of small, separate pieces. One day at
a production meeting, I noticed that
we were running late on a couple of
jobs, and I pressed the foreman for a
reason. He gave me an answer I had
not anticipated. All those small pieces,
he told me, were too heavy to be car-
ried by hand, but too light to require
the overhead crane or steel buggy.
And the rubber-tired lift truck-that
dust-collecting idler-had broken
down. The plant just couldn't run
without it. From that time on, the
plant became rubber-tired minded,
and today, a fleet of those lift trucks
scurry about all our plants performing
a function which 30 years ago was
snubbed as an unwelcomed innova-
Behind every new advance over the
years in the use of iron and steel in
design has been an innovator, a liber-
ator, who's been unafraid to try some-
thing foreign to tradition.
... Peter Cooper who rolled the
first wrought-iron I-beams six years
before the outbreak of the Civil War.
... William LeBaron Jenny who in
1883 gave the construction industry
one of its biggest boosts by transfer-
ring dead weight from the walls of a
building to a framework of iron. And
in the same structure, above the sixth
floor, he made a further innovation
by using Bessemer steel beams.
... the engineer who nearly a hun-
dred years ago replaced cast iron with
steel in fabricating the main arch
members for a bridge spanning the
Rhine River in Holland.
... the engineers who were the first
to design steel into an American
bridge the famous Eads Bridge
crossing the Mississippi at St. Louis,
a bridge which at a venerable 90
years of age is still carrying more traf-
fic than its designers ever dreamed.
... our contemporary engineers who
designed a new neighbor for the Eads
span the Poplar Street Bridge, a
slim-lined orthotropic structure em-
bodying the construction industry's
most current bridge-building tech-
...the designer of the Jefferson
Memorial Arch now rising along St.
Louis' river front which, when com-
pleted, will be the nation's tallest
How much to be envied is St.
Louis which can soon boast of having

a pair of bridges which represent both
the earliest and latest in steel designs
and a dazzling memorial arch: three
notable examples of how architects
and engineers over a period of
nearly a century have proved that
when tested by imagination and inno-
vation, steel is always as new as it
was to the Assyrians of antiquity
whose steel weapons and tools helped
to build their civilization at Nineveh.
Let me show you what innovation
on a grand scale has produced back
in Pittsburgh. It is, of course, the
IBM Building due to be opened in
a few weeks. The principals involved
in this structure are scattered across
the country: the architect is located
in New Orleans; the structural engi-
neer has his offices in Seattle; the
steel fabricator and erector is in Pitts-
burgh; the owner and the general con-
tractor are in New York; and the
major tenant has its regional head-
quarters in Chicago. But dispersed as
they are geographically, they were
close together in their thinking.
Long before there was an archi-
tect's drawing, every principal had
expressed what he hoped the building
would do, what function he wanted
it to perform. The sum of all these
functional requirements dictated the
design-a return, in theory at least,
to one of man's earliest construction
techniques-the load-bearing wall.
But the design went much further
and featured many innovations. Aside
from the wall, for instance, the only
other load-bearing element in the
structure was to be the central service
core. There would be no interior col-
umns. And the load-bearing walls
would be diamond-shaped, grid trus-
ses, uniform in pattern from top to
bottom and sheathed in stainless steel.
The uniformity in the grid system
was achieved through yet another in-
novation-the use of four steels of
varying strength levels. USS "T-1"
steels were used for the most highly
stressed areas; A441 with its strength
level of 50,000 psi was applied to the
next highest stressed members and
A36 was used for the principal re-
maining members.
A7 wasalso used in a number of
miscellaneous applications.
To dramatize the fact that one
building contained a variety of struc-
tural steels-the first, incidentally, to
use rolled shapes of "T-1" steels-
we color coded the grid to show where
each was used. Red, "T-l." White,
(Continued on Page 38)

USE A432


Use Florida Steel A432
bars in all construction requir-
ing quality reinforcing bars.
Its Minimum yield strength
of 60,000 psi means more
strength per dollar... real
savings in steel, concrete
and labor.
Note the "F" on each A432
bar ... this is your assurance
of a reliable, rigidly con-
trolled product of American


"S1eel ien 4u want it"

(Continued from Page 37)
A36. And blue, A441.
Most folks who watched the steel
erection got our message and a pretty
good sidewalk seminar on civil engi-
neering. There were two notable ex-
ceptions, though: the Pittsburgh taxi
driver who, remembering dimly some-
thing about the building's unusual
"inside-out" design, extolled it to a
passenger in his cab as "the only up-
side-down building in the world:"
and the surprised visitor who, gaping
in awe at the red, white and blue
grid, was heard to gasp, "My Lord,
they've used second-hand steel!"
An equally dramatic innovation
concerns the late architect, Eero Saar-
inen, and his use of A242. We call
this grade Cor Ten at U. S. Steel
where, as you may know, our metal-
lurgists developed it in the 1930's.
One day a few years ago, the great
Saarinen and his colleagues came to
visit our people in Pittsburgh. He had
just been commissioned by the John
Deere Co., a fabricator of farm ma-
chinery, to design a new general office
building in Moline, Illinois. Now,
you'll recall that Mr. Saarinen had a
great knack for relating his architec-
ture to a client's work or service-the
bird-in-flight he represented in the
TWA Terminal at New York's Idle-
wild, for example. He was in search
of a steel, he told us, that would con-
vey unmistakably a visual story, not
only about the building it was to be
used in, but about the people and
function which the structure was to
We showed him everything we had
-samples, photographs, data sheets
on the entire family of structural
steels. We took him and his associates
to our Monroeville Research Center,
and there they talked more and saw
more. Later, at our corrosion test
racks, Saarinen spotted what he
wanted-bare Cor-Ten, exposed to
the atmosphere for years and sporting
its famed warm, russet-colored patina
or oxide. This was the steel that
would help the architect state his case
for a manufacturer of steel farm ma-
chinery. He would liberate the prop-
erties in Cor-Ten which gave it both
color and texture, and he would use
Cor-Ten in a major building as no
one before him had used it-bare.
He would allow its color to mimic the
rural geography of Illinois while per-

mitting the" strength of his design to
master the landscape.
So far, I've tried to show you how
the various research and development
programs throughout our industry
have led to concepts which improve,
not only our end product, but your
own performance, as well. I've also
suggested that these new concepts
and theories are valid only when you
accept them . innovate with them
. put them to work on the job.
Now, there's a final responsibility
which, together, we must share: the
necessity for developing a better com-
munications network linking us a
two-way hot line which we can use
in keeping intelligence flowing be-
tween us. Actions indeed speak louder
than words, gentlemen, but words are
often the only tools which serve to
define and interpret the action.
A meeting such as this is part of
that necessary communication-inter-
pretation-between us. The fact that
you are here tells us that you welcome
a chance to learn anything that will
help you resolve problems of design
or aesthetics or that will help you
make your engineering job the best
one possible. Perhaps some of you
attended the Specification Educa-
tional Lecture Series last winter or
It's a toss-up as to who learned
more from the SELS lectures- the
engineers, consultants and architects
who attended or the sponsor the
AISC. City after city where lectures
were given-and there were about 50
of the series altogether-the "Stand-
ing Room Only" sign had to be
posted. Everywhere, we found the
same anticipation we note here-in-
quiring minds eager to discover some-
thing new.
But it's not being left entirely to
official bodies, such as the AISC, to
talk up the vitality and versatility of
steel in construction. In Seattle, for
example, a group of steel men known
as the Steel Advisory Committee is
out preaching steel's gospel to local
architects and engineers. Comprising
sales and engineering personnel from
mills, fabricators and service centers,
the group is divided into two-man
teams, a salesman and an engineer.
Each team makes its calls in the name
of the Advisory Committee: no one
represents his own company. And
their job is to promote what's new in
construction concepts involving steel
and to offer technical assistance.
(Continued on Page 39)

The group's been operating for less
than a year, but already there are
significant signs that its evangelism
is winning converts. Not only are the
teams being warmly received by Seat-
tle's cadre of architects and engineers,
but team help and advice are being
actively sought as well.
And that's the other side of the
coin. That hot line we need has a
two-way connection, remember, and
we want you to share your knowledge
with us. Let us know how you've been
able to incorporate steel into design.
And if you hit a snag, let us know
that too. Maybe your problem is one
of those AISC is already working on
-or should be.
Or maybe your problem originates
with the codes or specifications.
There are still too many senile codes
on the books, and nothing stifles
creativity and innovation more than
a regulation that hangs tenaciously
to life when its death knell should
have sounded long ago. It will be
through your persistent efforts that
local building codes and specifications
are updated and kept current.
Cooperate as closely as you can
with those who must write the regula-
tions. They work tirelessly to do a job
that's never finished, and their efforts
are only as good as the information
they have to use. Both the new speci-
fication and the manual may help
them lighten their task. I'm sure we
could all name a number of regula-
tions which are prejudiced unfairly
against some material or technique.
New York City codes, for example,
did not include A36 until last year.
When the restrictions were lifted,
Mayor Wagner calculated the savings
possible in planned city construction
in 1962 and said, in effect, that the
use of A36 steel would save the tax-
payers of New York about a million
dollars a year.
So, be on sentry duty against code
and specification prejudice. Steel-no
material for that matter-can engage
in a sit-in demonstration in its own
behalf, but we can. And we must
ferret out those regulations that are
unrealistic . the ones that have
been influenced unduly by labor un-
ions or political pressures . or the
ones which feed at a slush fund
trough. These are the wastrels that
should be swept aside.
And finally, help us to tie our com-
munications network into the aca-
demic community. Help us take our
story to the college campus where

young minds, quick to grasp ideas
and to question them, will have a
chance to learn early what steel's all
about. The University of Minnesota,
for example, offers several fine courses
in the use of steel in structural design,
but too many engineering and archi-
tectural schools have omitted such
courses in their programs. An increas-
ing number of schools seem to feel
that students need only be exposed
to theory: that design is the respon-
sibility of the company which hires
the graduate.
But, is a medical student turned
loose to practice medicine after learn-
ing only his theory? No. He's an in-
tern first.
An agricultural student is taught
more than theory. He actually prac-
tices animal husbandry and veterinary
services, as well.
I remember so well a young engi-
neer whose remarks a few years ago
upheld the validity of this need for
adequate college preparation in de-
sign. The young man-not long from
the ivy halls-was one of 15 winners
receiving awards in our steel bridge
design competition, a contest open
both to professional and design engi-
neers and to college engineering stu-
The young designer had come to
the rostrum to accept his prize and
he paused a moment to tell us his
reaction to the competition. His proj-
ect, he said, gave him a freedom to
experiment he'd never had either in
the classroom or in his actual work.
And he realized that his efforts to
design with steel in that particular
competition were limited primarily by
his lack of academic training in steel
design and by his own imagination to
use it.
That kind of remark leaves no
doubt in my mind that a course in
steel design has a sound and logical
right to be in the college curriculum.
And I hope that one day the aca-
demic community will also hold this
Gentlemen, it's a safe bet that any-
one entering the architectural or engi-
neering profession has a desire to do
something for mankind in the creation
of building . a bridge . a monu-
ment. And, why shouldn't he? He's
as much an historian of a people as
the journalist. For there's no better
way to record and chronicle man's
progress and his tastes than in the
architectural arts. He should always
(Continued on Page 41)




,so dJVIeaz nd

Tfrt -,So _o0E&Jk

CMIonzE1 Tou...

Your meeting this year is
on foreign shores and
yet it's so close to home!
Here for your Convention
you will discover the gra-
ciously informal atmos-
phere of Bahamian hospi-
tality . an island of
retreat that is so condu-
cive to getting the Asso-
ciation's work done . .
and you can select from
forty seven things to do
that which pleases you
most for your free time.
PLAN NOW to return for
just a long week end or
for your next vacation ...
because life is never al-
together serious in the
exquisite environs of the
Everything is ready and
waiting for you NOW and
will be when you return
SUN at

9a4 7a'e



West End,
Grand Bahama Island,

For reservations write
P. O. Box 59-2375
International Airport,

News & Notes

(Continued from Page 28)
dent for 1963, was elected to a three
year term as Director of the FAA and
Frank E. McLane was elected to serve
as Alternate for the same period.

FAA Nominations...
This year the FAA Nominating
Committee placed in nomination two
men for each office of the Associa-
tion. All members of the FAA were
notified by letter, under date of Octo-
ber 15th, selections made by the
Committee Chairman is Barnard
W. Hartman, Jr. (Florida North
West Chapter). Members are Arthur
Lee Campbell (North Florida Area);
Frank Folsom Smith, Jr. (Central
Florida Area); and Earl M. Starnes
(South Florida Area).
Nominations are as follows: PRES-
IDENT, Roy M. Pooley, Jr. (Jack-
sonville Chapter) and Forrest R. Cox-
en (Florida North Central Chapter).
SECRETARY, Jefferson N. Powell
(Palm Beach Chapter) and H. Leslie
Walker (Florida Central Chapter).
TREASURER, James Deen (Florida

South Chapter) and Robert E. Han-
sen (Broward County Chapter).
FLORIDA AREA; C. Robert Abele
(Florida South Chapter) and Hilli-
ard T. Smith, Jr. (Palm Beach Chap-
COMMITTEE the three-year mem-
ber nominated is Donald Jack West
(Florida Central Chapter) and the
one year alternate is William Stewart
Morrison (Florida North West Chap-

Informational Meeting ...
Approximately one hundred and
fifty members of the architectural pro-
fession from Dade, Broward and Palm
Beaches; were guests of the Libbey-
Owens-Ford Glass Company at an in-
formational meeting held at the Coral
Gables Country Club, October 29th.
Speaker of the evening was Pro-
ducers' Council President, A. M.
Young. His address titled TIME
received and will appear in the De-
cember issue of this publication.

Florida South Elects ...
At the October meeting of The
Florida South Chapter Officers and
Directors were elected for the year
1964. They are: President, James E.
Ferguson; Vice President, Francis E.
Telesca; Secretary, Charles S. Brow-
ard and Treasurer, O. K. Houstoun.
Elected as Chapter Directors were
Alf O. Barth, Robert J. Boerema and
William E. Tschumy.
Earl M. Starnes, Chapter President
for 1963, was elected to fill the term
of FAA Board member for a three
year period and C. Robert Abele was
elected as FAA Alternate Director.

Caribbean Conference ..
The Caribbean Conference, spon-
sored annually by the Center of Latin
American Studies of the University of
Florida, will concentrate its efforts
this year on Mexico.
Carlos Contreras, S.A.M., F.A.I.A.,
will deliver an illustrated talk on The
Architecture of Mexico on December
4th at 8:15 p. m. and on December
6th at 1:00 p. m. a Seminar on Carib-
bean Architecture will be conducted
by Martin Dominquez.



The thesis program for the Fall Tri-
mester is A Center for Latin Amer-
ican Studies for the University of Flor-
ida Campus. The jury for the project
is Carlos Contreras, S.A.M., F.A.I.A.;
Martin Dominquez and Director of
the Florida Region, A.I.A., Robert H.
Scheduled exhibits throughout the
Conference include, in part, The
Work of Martin Dominquez, 4,000
Years of Mexican Architecture, Mex-
ican Exhibit, Books about Mexico,
and Publications about Latin America.
All architects are invited to attend
the sessions at the University.

Guest Speakers . .
On October 18th the Florida North
West Chapter had the two top rank-
ing officials of Florida's architectural
profession as guest speakers.
Robert H. Levison, Director of the
Florida Region of the American Insti-
tute of Architects (Florida Central
Chapter); and Roy M. Pooley, Jr.,
the President of the Florida Associa-
tion of Architects (Jacksonville Chap-
ter); both addressed the Chapter
members on various matters of impor-
tance to the National and State Or-

Book Review...
(Continued from Page 31)
sources; the relative economics of vari-
ous light sources including a compari-
son between tungsten and fluorescent
lighting; the way light may be con-
trolled by diffusers, louvres, and op-
tical devices; methods of lighting;
lighting equipment design; installa-
tion, maintenance, and economics; the
importance of bearing lighting in
mind when designing structures; and
the effect upon lighting design of
the requirements of acoustics, heating,
ventilation, air conditioning, fire pro-
tection, electrical distribution, and
The final section of "Lighting in
Architectural Design" covers methods
used in America and in England for
determining the values of illumina-
tion from daylight; an explanation of
the lumen method of lighting calcul-
ation, with examples; and methods of
designing to combat glare from light
sources. Mention is also made of the
"Designed Appearance Method" of
lighting design, used to calculate
brightness relationships.
More than 380 photographs and
drawings illustrate the book, clarifying
the principles discussed and giving

examples of good and bad practice.
Derek Phillips is an architect and
lighting consultant. Although he prac-
tices in England-where he is an
Associate of the Royal Institute of
British Architects--Mr. Phillips has
spent several years in the U. S. doing
research on the environmental aspects
of lighting at M.I.T.

(Continued from Page 39)
speak out boldly in what he builds,
even though what he has to say about
style may differ from what his neigh-
bor says. The Greek has stood next
to the Roman; the Rococo next to
the Gothic . the American Federal
next to the Georgian. And this is how
it must be. For every style was a
contemporary statement in its own
day, the creation of an innovator who
borrowed something from the past,
added an interpretation of his own
and developed something new. An
innovator who put freedom in design.
Note:-Mr. Paddock makes refer-
ence to the MANUAL OF THE
able from 101 Park Avenue, New
York 17, New York.

'a showplace of efficiency and design!"

When the really big operators make a deci-
sion, you can be sure it has been checked out
from every angle: original cost, operating
economy, overall efficiency, dependability,
cleanliness, maintenance, long life . every-
thing! That's why it's so significant that the
Sheraton-Tampa . with all the experience

and know-how of the Sheraton chain to draw
on . chose natural gas for its heating boil-
ers, its hot water system, and the two stream-
lined kitchens which serve Tampa's largest
food-handling operation. Says General Man-
ager Kenneth A. Belyea, "a showplace of effi-
ciency and design."

The same basic advantages which make natural gas ideal for large
installations are important in smaller operations, too . efficiency,
economy, dependability, low maintenance, long life. For details on
natural gas service in your area, contact your local natural gas utility
or write direct to:


Member: Florida
Natural Gas Association



way to





Rilco laminated wood structural members enabled A. Wynn Howell,
A.I.A., architect of St. Agnes' Episcopal Church, Sebring, Fla., to
express his "total design concept of organic unity employing a minimum
number of building materials."
Church, Parish Hall, School Building and Rectory follow an integrated
system of limestone blocks for piers and walls, with all roof areas of
Rilco laminated wood beams and cedar deck. The church roof,
constructed with 60 degree Rilco "A" frames, soars over the entire
complex. Cost of the project was $210,000. Church building, seating
300 in nave, represents approximately $100,000 of this total.
Commented Ridge Builders, Inc., Sebring, Fla., Contractors and
Engineers: "Rilco material is the most economical way to beautiful
architectural effects . erection is very simple." Adds the Pastor,
Stuart M. Stewart: "The parish is highly pleased . visitors have
been profuse in their praise of the design, setting, construction and
Rilco laminated wood arches, beams, purlins, lend themselves to
any design-add warmth and character to church, residential, school
or industrial buildings. Our service engineers will be happy to consult
with you, without obligation.
St. Agnes' Episcopal Church, Sebring, Fla., constructed with Rilco laminated
wood "A" frames up to 42'2" in length and beams up to 60' in length.
Architect: A. Wynn Howell, A.I.A., Lakeland, Fla. Contractor: Ridge Builders,
Inc., Sebring, Fla.

Rilco Engineered
Wood Products Division
4236 West Waters Tampa, Florida
Phone 932-8511






of the Florida Association
of Architects for

Florida South Chapter, A.I.A.

Florida North Chapter, A.I.A.

Jacksonville Chapter, A.I.A.

Florida North West Chapter


Central Chapter, A.I.A.

In 1954 the Florida Association of
Architects employed Roger W. Sher-
man as editor-publisher. He was
charged by the Association to expand
its Bulletin into a monthly publica-
tion which would serve the Associa-
tion as a multi-purpose tool for ac-
complishing the many phases of As-
sociation activity.
The transformation wrought by
Roger was remarkable. Not only was
the Bulletin's format, quality and
scope changed but also its name,
which has henceforth been called The
Florida Architect. From its very first
issue it became the Association's prin-
ciple public relations tool, as well as
its intra-professional organ, and its
most valuable property.
Such revolutionary progress did not
happen automatically. Much energy
was expanded to overcome obstacles
and to debate issues and reconcile
them. There were differences of opin-
ion about what policies to follow and
what action to take to implement
policies. There was discord, but as
the years passed a close working re-
lationship developed between the Edi-
tor and the Florida Association of
Architects' Publications Committee
and The Florida Architect grew in
prestige and strength.
When Roger W. Sherman died in
June, he knocked a hard fast ball to
the Florida Association of Architects
which the Association's Staff and the
Publications Committee had to field.
Although the Committee felt very
much like a rookie playing in the
Series, for The Florida Architect is
big league now, the formerly estab-
lished editor-committee relationship
had prepared the Publications Com-
mittee for fielding fast balls. With
the knowledgeable support of the As-
sociation's Staff the Committee was
confident that it could play the game
until a qualified successor to the Edi-
tor could be found.

It was during this period since
January 1963, when our Editor be-
came very ill, while the Publications
Committee was evaluating and re-
evaluating what The Florida Archi-
tect was, is and can be, that the
Committee became aware of some
teammates with whom the Commit-
tee had had little previous recourse
and, possibly, had not consciously re-
garded them as teammates at all!
These newly discovered teammates
are The Florida Architect's fine, loyal
advertisers; many of whom have
grown with The Florida Architect
from its very first issue.
The interlocking interests in any
endeavor cannot be more inextricable
than that of a publication and its ad-
vertisers. When these interlocking
interests transcend purely commercial
considerations, this interdependence
becomes a relationship of the most
enjoyable kind. It is common knowl-
edge that firms with products and ser-
vices to sell do not patronize with
advertisements publications which are
not read by those to whom they wish
to appeal. It is also generally accept-
ed that a publication will not be read
unless it contains material of interest
and value to its subscribers and that
a publication will not long survive
without advertiser support.
Reader interest is as important to
the advertiser as it is to the editor or
the reader. However, since The Flor-
ida Architect utilizes its advertise-
ments as part of the Florida Associa-
tion of Architects' program for self-
education on product information for
its architect subscribers, the envolve-
ment of editor, publisher and adver-
tiser in the creative effort to produce
a better publication of more mutual
value becomes an enjoyable and ex-
hilarating experience.
The Publications Committee be-
lieves that the members of the Flor-
(Continued on Page 47)


9th Annual Roll-Call ---1962-1963

Listed here are firms which have helped this Official Journal of the FAA

grow during the past year. All services, materials and products which they

make or sell are of a quality to merit specification. They seek your approval.

P. O. Box 364, Clinton, S. C.
Agency-Leslie Advertising,
P. O. Box 2408, Greenville, S. C.
1950 N. 30th Ave., Hollywood, Fla.
Roof Trusses
Agency-E. J. Scheaffer &
Associates Advertising Agency, Inc.
1101 N. E. 79th St., Miami, Fla.
Brazil, Indiana
Structural Glazed Tile
Agency-Keller-Crescent Co.
P. O. Box 25, Evansville, Indiana
Lancaster, Penna.
Roofing Material
Agency-Batten-Barton-Durstine &
Osborn, Inc., 383 Madison Ave.,
New York, N. Y.
P. O. Box 848, Cheraw, S. C.
460 Melwood St., Pittsburgh, Pa.
Aluminum railings, wood trimmed
aluminum railing posts, aluminum
433 W. Bay St., Jacksonville, Fla.
Architects' supplies & reproduction
1001 S. E. 11th St., Hialeah, Fla.
Decorative masonry materials
Main Office-Atlanta, Ga.
4029 N. Miami Ave., Miami, Fla.
Inc. & Eastman-Scott Advertising,
22 8th St., N. E., Atlanta, Ga.
621 Dupont Plaza Center, Miami
Manufacturer kitchens for motels
resorts and hotels
Agency-Juhl Advertising Agency,
2nd at Harrison, Elkhart, Ind.
Newcastle, Penna.
Deckmate Roof Insulation &
Miniveil Air Curtains
Agency-Meek & Thomas, Inc.
2401 Belmont Ave., Youngstown, Ohio

3800 S. Trail-Azar Plaza, Sarasota, Fla.
Factory-built Fireproof Columns
Agency-Gilbert Waters Associates
21 N. Lemon Ave., Sarasota, Fla.
3737 N. W. 43rd St., Miami, Fla.
Custom-Cast Plaques
2022 N. W. 7th St., Miami, Fla.
Oil & gas heating
Agency-Bevis Associates, Advertising
928 S. W. 10th St., Miami 36, Fla.
Exposition Park, Orlando, Fla.
Show Place of Florida Products
Agency-Alfred L. Lino & Associates
1327 9th St., South,
St. Petersburg, Fla.
Electric utility
Inc., 3361 S. W. 3rd Ave., Miami, Fla.
P. O. Box 44, Winter Park, Fla.
Gas--cooking & heating
Agency-Palmer Tyler & Co.
Biscayne Plaza Bldg., at 79th St.
Miami, Fla.

Deland, Fla.
Gas-cooking and heating
Agency-Palmer Tyler & Co.
Biscayne Plaza Bldg., at 79th St.
Miami, Fla.

General Portland Cement Co., Tampa, Fla.
Portland cement
Agency-Gray Advertising, Inc.
P. O. Box 18025, Tampa, Fla.

Miami, Fla.
Electric Utility
Agency-Bishopric/Green/ Fielden,
Inc., 3361 S. W. 3rd Ave.,
Miami, Fla.

P. O. Box 217, Hallandale, Fla.
Precast, prestressed concrete
P. O. Box 1879, Clearwater, Fla.
Terrazzo, its uses and application.

215 S. Rome Ave., Tampa, Fla.
Reinforcing steel & accessories
Agency-R. E. McCarthy Div.
Liller Neal Battle & Lindsey, Inc.
304 Washington St., Tampa, Fla.

111 W. Monroe St., Chicago, III.
Trinity White cements
Agency-Harris, Wilson & Walt, Inc.
110 N. Wacker Drive,
Chicago 6, III.

West End, B.W.I.
Convention Hotel

P. O. Box 10025, Jacksonville, Fla.
Aluminum products

1022-26 N. 19th St., Tampa, Fla.
Paints & paint products
Louis Benito Advertising, Inc.
507 Morgan St., Tampa, Fla.
St. Joseph, Missouri
Floor maintenance products & finishes
Agency-Winius-Brandon Co.
1016 Central St., Kansas City 5, Mo.

Trenton 3, N. J.
Roof Deckings
Agency-Richard La Fond Advertising,
505 Park Ave., New York 22, N. Y.

1776 'E. Sunrise Blvd., Ft. Lauderdale,Fla.
Prestressed concrete units

Glass fibre insulation
Agency-Jack Pridgen PR Inc.
P. O. Box 2335
Lakeland, Fla.

1680 N. E. 123rd St. North Miami, Fla.
Real Estate
Agency-Long Advertising Inc.
20 S. E. 8th St., Miami, Fla.

Div. The New York Air Brake Co.
1325 Admiral Wilson Blvd., Camden, N.J.
Architectural Safety Glass
Agency-Jerome O'Leary Adv. Agency
9 Newbury St., Boston 16, Mass.


rc; rI -

Koppers Bldg., Pittsburgh 19, Pa.
Laminated unit structures
Agency-The Griswold-Eshleman Co.
Grant Building Penthouse
Pittsburgh 19, Pa.
111 N. E. 40th St., Miami, Fla.
320 Park Ave., New York 22, N. Y.
Furniture & Fabrics
Agency-Tobey & Crothers, Inc.
424 Madison Avenue,
New York City
5220 Biscayne Blvd., Miami, Fla.
Augusta, Ga.
Structural clay products
Agency-Withers & Carson PR &
Advertising, 700 Security Federal
Bldg., Columbia, S. C.
5761 N. W. 37th Ave., Miami, Fla.
Aluminum awning windows
Agency-E. J. Scheaffer & Associates
Advertising Agency, Inc.
1101 N. E. 79th St., Miami, Fla.
Kalamazoo, Mich.
2817 Portage Road, Kalamazoo, Mich.
Zanesville, Ohio & Beverly Hills, Calif.
Ceramic tile
Agency-Farson, Huff & Northlich,
700 Terrace Hilton Bldg.
Cincinnati, Ohio
Miami Beach, Fort Lauderdale, Holly-
wood, Tampa
Gas-cooking, heating & cooling
Agency-Palmer Tyler & Co.
Biscayne Plaza Bldg., at 79th St.
Miami, Fla.

155 N. E. 40th St., Miami, Fla.
Business, residential interiors

1 Gateway Center, Pittsburgh, Pa.
Sheet glass
Agency-Ketchum, MacLeod
& Grove, Inc.
4 Gateway Center, Pittsburgh 22, Pa.

1612 E. Colonial Dr., Orlando, Fla.
Portland cement & products
Agency-J. Walter Thompson Co.
410 N. Michigan Ave., Chicago, III.

Box 5328, San Leandro, Calif.
Lighting fixtures
Agency-L. C. Cole Co., Inc.
406 Sutter St., San Francisco, Calif.

200 S. Michigan Ave., Chicago, 1ll.
Insulating material
Agency-The Biddle Co.
108 E. Market St., Bloomington, III.

SOLITE CORP., Richmond, Va.
Lightweight aggregates for structural
concrete & masonry units
Agency-Cabell Eanes, Inc.
509 W. Grace St., Richmond, Va.

Atlanta, Ga.
Agency-Tucker Wayne & Co.
1175 Peachtree St., N. E.
Atlanta, Ga.

P. O. Box 330, Clearwater, Fla.
Tennis Courts
Agency-W. M. Zemp & Associates,
1213- 16th St., N.,
St. Petersburg, Fla.

3300 N. W. 67th St., Miami 47, Fla.
Hollow & solid core doors

Box 162, Charleston, So. Carolina
Glazed concrete units
Agency-C. Richard MacLellan
118 Butler Rd., Glyndon, Maryland

P. O. Box 3782, Portland, Ore.
Structural Timbers
Agency-Arthur E. Smith, Advertising
Terminal Sales Bldg., Portland, Oregon

55 W. 44th St., New York, N. Y.
Plywood & plywood products
Agency-Kenyon & Eckhardt, Inc.
247 Park Ave., New York, N. Y.

5400 N. E. 2nd Ave., Miami, Fla.
Kitchens, appliances & accessories

Baltimore 29, Md.
Panel products
Agency-Azrael Advertising Co.
913 N. Charles St.
Baltimore 1, Md.

Kitchen equipment
Agency-Hixson & Jorgensen, Inc.
3540 Wilshire Blvd.,
Los Angeles 5, Calif.

WEYERHAEUSER CO.,-Rilco Engineered
Wood Products Division
Main office: Tacoma, Wash.
P. O. Box 17735 Forest Hills Station
Tampa 12, Fla.
Laminated wood products
Agency-E. T. Holmgren Inc.
E717 First Natl. Bank Bldg.
Saint Paul 1, Minn.

1690 Monroe Dr., Atlanta, Ga.
Masonry building materials, products

P. O. Box 8068, Ft Lauderdale, Fla.
Precast, prestressed concrete

125 S. LaSalle St., Chicago, III.
Lightweight insulating fill
Agency-Fuller & Smith & Ross, Inc.
105 W. Adams St., Chicago 3, III.


* As the Official Journal of the Florida Association of Architects -
which is a Region of the American Institute of Architects-The Florida
Architect is a professional magazine, in the strictest sense of the term. It
was developed to serve the overall interests of the architectural profession
in Florida. In doing so it also serves the building industry of this state of
which the profession is a part.

NOVEMBER, 1963 45
NOVEMBER, 1963 45

"r -i N- 1- mI
.* -
1L E I 1


t -.- .- *..


.. ..... K77

The polar bear is naturally insulated-with thick, close-growing fur that
blocks out the shock of icy arctic waters, keeps him comfortable at 40 below.
SOLITE lightweight masonry units are naturally insulated, too. In Solite
millions of tiny air cells block out cold in winter. Then go the polar bear one
better: They block out heat in summer, too!



Reality or Fantasy?...
(Continued from Page 19)
feet of rentable area and provide
space for 76,800 people.
The lower elevators, not having so
far to travel, could serve more area.
To keep ten cars in each bank and
get the maximum use of this elevator
capacity, the building would expand
to 16.8 million square feet of usable
area and accommodate a population
of 134,000. Of course, an alternative
would be to reduce the number of
these low-rise cars, but with maximum
development the proportion of land
and other basic costs come down-
an excellent reason for refusing to
cut corners down when dealing with
The disturbing factor in every tall
building is the large amount of floor
area the elevator installation elimi-
nates. The 400 cars would take up
14,560,000 square feet compared with
16.8 million square feet of rentable
space in the entire building; and ad-
ding one million square feet for stairs
and other non profit essentials only
52 per cent of the gross area would
be income-producing. At an estimated
square-foot production cost of $100
a rental rate of $20 a square foot is
indicated for successful operation. All
this boils down to the inconvenient
fact that a mile-high building would
not be economically feasible with
present elevator systems.
Both Otis and Westinghouse, being
always resourceful, have suggested
five-story elevator cabs, reducing the
number of shafts in proportion. Such
elevators would serve five floors at
one time, both loading and unloading.
The space saving would increase the
efficiency of the building to 84 per-
cent and reduce the probable rental
rate to $12.
The trouble with this happy
arrangement is that a five-story ele-
vator would require five first floors.
To reach the floor you want to get
to, you would have to select the right
first floor. Getting 100,000 people to
the right starting floor, regardless of
rush hours, would again present some-
thing of a problem.
Escalators? Perhaps, but that solu-
tion would take more time, adding
as much as three or four minutes in
getting to one's office. Outside ramps
to be used by autos, taxis, or perhaps
even street cars? Well why not? While
one is dreaming there is no need to
balk at details. Even the possible cost

of something over $1,000,000,000 is
nothing to stumble over. So much
for a project that may tickle the imag-
ination, but exists only in the realm
of fancy."
Reference: "From OFFICES IN
THE SKY by Earle Shultz and
Walter Simons, copyright (c) 1959
by the National Association of Build-
ing Owners and Managers, reprinted
by permission of the publishers, The
Bobbs-Merrill Company, Inc.

It Is Well To Know...
(Continued from Page 7)
need not be assessed.
B. Do not inquire before July 10
as to whether renewal fees have
been received. Renewal fees cannot
be deposited before July 1 of each
year, since such fees are applicable
to the fiscal year which begins July
C. Be sure that checks issued in
payment of such fees will be hon-
ored by your bank when presented
for payment.
D. Keep the Board office advised
of your current address so that du-
plicate clerical effort need not be
expended in forwarding renewal no-
tices to you.
If we can remember the above
points, your Board office can better
serve you and at the same time elim-
inate duplication of work at a time
when the office is very busy with the
handling of the work attendant to the
June written examinations and the
several end of fiscal year reports to
the State of Florida, which must be
expeditiously prepared.

Teammates for Progress...
(Continued from Page 43)
ida Association of Architects should
become aware of the important part
played by the advertisers in making
The Florida Architect a publication
of quality and distinction. The Com-
mittee believes it is appropriate and
timely to acknowledge publicly its
gratitude for the loyalty and coopera-
tion of the advertisers, both the new
members of the team as well as the
old, many of which are original with
The Florida Architect. Their contri-
bution to the development of the
magazine is noteworthy. May our re-
lationship continue to be mutually
enjoyable and long lived!

Anchor Lock of Florida___
Blumcraft of Pittsburgh ..

Dunan Brick
Yards, Inc._____
Dwyer Products
of Florida, Inc.
Dyfoam Corporation

3rd Cover

Florida Gas
Transmission 40-41
Florida Home
Heating Institute ____ 36
Florida Investor Owned
Electric Utilities ___ 24-25
Florida Natural Gas Assn._ 1-20
Florida Steel Corporation ___ 38
General Portland Cement Co. 18
Grand Bahama Hotel ______ 39
Harris Standard Paint Co. __ 6
Kinney Vacuum
Coating Dept. _________ 32
Koppers Company, Inc. ____ 2

Merry Brothers
Brick & Tile Co. ____ 5

Miami Window Corporation_ 1

Mosaic Tile Co., The


Richard Plumer Company 9-10

Portland Cement Association 3

Solite Corporation

Southern Bell
Tel. and Tel. Co.



Thompson Door Company

Tidewater Concrete
Block & Pipe Co. __

United States Plywood Co.

Weyerhaeuser Co.,
Rilco Division

F. Graham Williams Co.

Zonolite Company

Office of assistant treasurer at Occidental Life Insurance Co., Raleigh, N. C., Weldwood Architectural Custom-Made panels of quar-
tered Benge. Architects: Kemp, Bunch & Jackson, Jacksonville, Fla. Contractor: George W. Kane. Millwork: Martin Millwork Co.

Looking for fine limited editions in paneling? Browse

through the Weldwood "library" of fine woods

If it is convenient, come in and examine
"live" samples of our outstanding col-
lection of fine architectural veneers. All
are selected to reflect unusual character
and quality. You'll find all the world's
finest species represented, rare and ex-
otic woods as well as our beautiful do-
mestic woods.
No two flitches are exactly alike be-
cause no two trees are exactly alike.
And the collection is always changing
as the flitches are made into Weldwood
Architectural Blueprint-Matched Cus-
tom-Made panels.
Or you can browse in your own of-

fice. Simply call the nearest United
States Plywood office. Tell them the
species you want or describe in general
terms the color and character of the
wood you need for your design. And
because flitches vary in length and
quantity, add the amount of paneling
you need and the height. The Weld-
wood Architects' Service Representa-
tive will assemble a selection of samples
from flitches which might meet your
need. He'll bring them to you and you
can make your selection at your con-
venience. He can also help you with
suggestions regarding the best ways to

match veneers on the panels.
Contact the United States Plywood
office nearest you. The services of a
Weldwood Architects' Service Repre-
sentative are yours for the asking. And
there's no obligation.


Products of United States Plywood
603 East 8th Street, Jacksonville 6, Fla.
3675 N.W. 62nd Street, Miami 47, Fla.
5510 North Hesperides, Tampa 3, Fla.


~ ~~r:~

This Is Red River Rubble...

It's a hard, fine-grained
sandstone from the now-dry
bed of the Kiamichi River in
Oklahoma. In color it ranges
from a warm umber through a
variety of brownish reds to
warm, light tan . Face
textures are just as varied. Over
thousands of years rushing
water has sculptured each
individual stone with an infinite
diversity of hollows, ridges,
striations, swirls and has
worn each surface to a soft,
mellow smoothness . The
general character of this
unusual stone suggests its use
in broad, unbroken areas
wherein rugged scale and rich
color are dominating factors
of design . Age and exposure
can do nothing to this stone
except enhance the mellow
richness of its natural beauty...






TUXEDO 7-1525

7T 74Te oemow4f aeld ife's Purpoae o 74hs .an ...


Sanford W. Goin



Architecture was both a cause and a pro-
fession to Sanford W. Goin, FAIA. As a
cause he preached it everywhere as the basis
for better living and sound development in
the state and region he loved. As a profes-
sion he practiced it with tolerance, with
wisdom, with integrity and with humility.
He was keenly aware that in the training
of young people lay the bright future of the
profession he served so well. So he worked
with them, counseled them, taught them by
giving freely of his interests, energies and
experience .. The Sanford W. Goin Archi-
tectural Scholarship was established for the
purpose of continuing in some measure, the
opportunities for training he so constantly
offered. Your contribution to it can thus be
a tangible share toward realization of those
professional ideals for which Sanford W.
Goin lived and worked.

The special project, started several
years ago by the Florida Central
Chapter Auxiliary, is still being
actively pursued. Contributions
should be addressed to Mrs. I.
Blount Wagner, President, 843
Sixtieth Avenue South, St. Peters-
burg, Florida.

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