• TABLE OF CONTENTS
HIDE
 Copyright
 Front Cover
 Advertising
 Table of Contents
 Current highlights
 Public relations in action
 Two FAA members elected to...
 A technical center
 Speed: A new challenge to...
 Medical office building, Saras...
 Ruminations: Legislative
 It is well to know
 F.A.A. by-laws
 Advertisers' index
 Back Cover






Title: Florida architect
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00107
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: May 1963
Frequency: quarterly
regular
 Subjects
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00107
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Copyright
        Copyright
    Front Cover
        Front Cover 1
        Front Cover 2
    Advertising
        Page 1
    Table of Contents
        Page 2
        Page 3
    Current highlights
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
    Public relations in action
        Page 11
        Page 12
        Page 13
    Two FAA members elected to fellowship
        Page 14
        Page 15
        Page 16
    A technical center
        Page 17
        Page 18
    Speed: A new challenge to design
        Page 19
        Page 20
        Page 21
        Page 22
    Medical office building, Sarasota
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
        Page 29
        Page 30
    Ruminations: Legislative
        Page 31
    It is well to know
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
    F.A.A. by-laws
        Page 37
        Page 38
        Page 39
        Page 40
        Page 41
        Page 42
        Page 43
        Page 44
        Page 45
        Page 46
        Page 47
        Page 48
    Advertisers' index
        Page 49
        Page 50
    Back Cover
        Page 51
        Page 52
Full Text

A A FSgo


This- publication- is. copyrighted- by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the.
Association.

Limited permission to. digitize- and make this- electronic-
version available-has-been granted by-the Association-
to- the- University- of- Florida- on- behalf- of- the- State-
University- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other
uses- may- be- a vi olati on -of- copyright- protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.
















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74




Florida Architect
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS



n ?a/ a set7 ---


Current Highlights .........

Public Relations in Action . . .
By Roland W. Sellew, A.I.A.

Two FAA Members Elected to Fellowship

A Technical Center . . . . .
By Roy M. Pooley, Jr., A.I.A.

Speed ... A New Challenge to Design .
By Stephen A. Kliment, A.I.A.

Medical Office Building, Sarasota . .
William H. Kerfoot, A.I.A.

Ruminations Legislative . . .
By H. Samuel Kruse, F.A.I.A.

It Is Well To Know . . . .
By Archie G. Parish, F.A.I.A.

F.A.A. By-Laws ..........

Advertisers' Index . . . . .


FAA OFFICERS 1963
Roy M. Pooley, Jr., President, 233 E. Bay St., Jacksonville
William F. Bigoney, Jr., First V.-Pres., 2520 E. Las Olas Blvd., Ft. Lauderdale
William T. Arnett, Second V.-President, University of Florida, Gainesville
Richard B. Rogers, Third V.-President, 511 N. Mills St., Orlando
Jefferson N. Powell, Secretary, 361 S. County Road, Palm Beach
James Deen, Treasurer, 7500 Red Road, South Miami
Robert H. Levison, Immediate Past President, 425 S. Garden Ave., Clearwater

DIRECTORS
BROWARD COUNTY: Robert E. Hansen, Robert G. Jahelka; DAYTONA
BEACH: Francis R. Walton, Carl Gerken; FLORIDA CENTRAL: A. Wynn
Howell, Richard E. Jessen, Frank F. Smith, Jr.; FLORIDA NORTH: James T.
Lendrum, Lester N. May; FLORIDA NORTH CENTRAL: Forrest R. Coxen;
FLORIDA NORTHWEST: Barnard W. Hartman, Jr.; FLORIDA SOUTH: C.
Robert Abele, John O. Grimshaw, Herbert R. Savage; JACKSONVILLE: John
R. Graveley, Walter B. Schultz, A. Robert Broadfoot, Jr.; MID-FLORIDA: Fred
G. Owles, Jr., Donald O. Phelps; PALM BEACH: Donald Edge, Harold A. Obst,
Hilliard T. Smith, Jr.
Director, Florida Region, AIA
Robert M. Little, FAIA, 2180 Brickell Avenue, Miami
Executive Secretary, FAA
Verna Shaub Sherman, Douglas Entrance Bldg., Coral Gables, Fla.
THE COVER...
Conventioneers may recognize that the color used on the outside covers of
this Issue is that which was chosen by the A.I.A. Host Chapter Convention
Committee as the dominant part of the color styling for this years Annual
Meeting. . The Illustration on the Front Cover is of the F.A.A. 1962
Convention Merit Award Building, designed by William H. Kerfoot, A.I.A.,
Sarasota . More on the Award Winning Building appears on pages twenty
two through twenty five.


. . . . . . 4


. 14


. 19


. 22


. 3 1


. . . . . 37


. .49


THE FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not for profit, and is pub-
lished monthly, at 7225 S. W. 82nd Ct.,
Miami 43, Florida; telephone MOhawk 5-5032.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
come, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
Controlled circulation postage paid at
Miami, Florida. Single copies, 50 cents; sub-
scription, $5.00 per year; January Roster Issue,
$2.00 . . Printed by McMurray Printers.
PUBLICATIONS COMMITTEE
H. Samuel Krus6, FAIA, Chairman
Wm. T. Arnett, Fred W. Bucky Jr.
B. W. Hartman Jr., Dana B. Johannes

ROGER W. SHERMAN, AIA
Editor-Publisher


VOLUME 13

VOLUME 5 1963
THE FLORIDA ARCHITECT






























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Current Highlights...


* THE ROSIER LOOK OF BUSINESS ACTIVITY of the past month or so doesn't foreshadow
a boom or anything like it, say economists in government and industry. They
admit that they are impressed with the bounce-back from the winter freeze; it
is a little better than many were expecting. But the strength being shown is still
moderate. A recession this year is now being ruled out, but the case for a big
upsurge still lacks supporting evidence.
... To be sure, today's plus signs easily outweigh the minuses. As you
have been hearing, retail sales are good, with autos and appliances
strong. New orders for durable goods are climbing. Incomes are up.
Housing starts are rebounding. And investment in inventories and new
plant is on the rise.
... But some of the figures have to be viewed with caution. The better
tone is partly seasonal. Those orders and inventory figures reflect hedge-
buying in steel to a certain degree. Several promising upturns of the
past year and a half petered out for lack of any follow-through with fresh
stimulation.

* MOST ANALYSTS ARE HOLDING TO THEIR ORIGINAL FORECASTS for business in 1963,
which were made in January. They have weighed the improved sales and in-
vestment plans in the light of the statistics for January-February. Now they have
more confidence in the 4.7% gain in total output Kennedy's advisers have pro-
jected. Hopes for even faster growth depend on tax cuts preferably more re-
duction than the President ordered, to become law sooner.
.. .Some economists suggest keeping an open mind to at least the possi-
bility of a much quicker pace of business. They point out that sharp
upturns often have their origins in sources that are quite obscure until
the wheels are really humming. You can't be sure that this will not
happen again this year.

A RECESSION IN 1964 IS STILL A POSSIBILITY, these same analysts warn, especially if no
new stimulation comes along such as tax cuts would provide. If personal income
should level off, sales and capital spending would fall. More importantly, the
current upturn is now 25 months old not a record, but quite venerable. It
could run out of steam next year, for this reason.

WATCH RAW MATERIAL PRICES FOR EVIDENCE OF THE TREND of the economy. They
are considered a sensitive leading indicator. During the winter they fell from the
level established by the Cuban crisis as supplies proved ample relative to lack-
luster demand. With steel scrap and sugar rising, at least the start of an uptrend
may be coming. A rise would be a very bullish sign.

CREDIT MAY BE TIGHTENED A BIT AT ANY TIME in the period just ahead. The govern-
ment money managers have wanted to make it tighter for some time. They feel
that higher interest rates would serve to keep more U.S. gold here. But they felt
that tightening would check what little momentum business had. In other words,
they wouldn't stop trying to get the economy moving again even to help out
with our continuing, nagging, balance-of-payments problem.
... Interest rates will be pushed up as soon as business shows a bit more
lift. This shift will be relatively small. It could well come this spring -
even before tax cuts are voted.
4 THE FLORIDA ARCHITECT








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Current Highlights ...

* THE QUALITY OF CREDIT MAY BE DETERIORATING, say government financial experts.
They warn that some lenders are becoming lax in the risks they are taking and
in terms they are offering. A conspicuous example is auto loans; to make sales,
and to get loans, some dealers and banks are now permitting repayment periods
of 42 and 48 months to buyers who can not always pay off. The same thing is said
to be happening in mortgages and, in some cases, where business firms are carry-
ing customers by allowing receivables to keep growing.
. Credit has been fueling the present upturn making possible the
heavy auto and appliance sales. But repayments are now taking more
than 13 % of spendable incomes. That's near the levels that have operat-
ed as limits on consumer buying in the past and which may perhaps
do so again later this year.
* HOW ARE KENNEDY'S PROGRAMS DOING IN CONGRESS, as the 1963 session passes the
half-way mark? Not as well as he would like but not as bad as first reports
suggest. True, little legislation has passed less than par for this stage of the
game. Progress on the 12 vital money bills has been especially slow. But Con-
gressional leaders are optimistic, insisting that a lot will be accomplished. They
blame the lags on a feeling held by many members that there's no need to rush
since tax cuts will take long, anyway.
Here's what Congress is likely to do to Kennedy's key bills:
Tax cuts: About $6 billion in relief for individuals may be voted this
year more than Kennedy asks in his first stage.
-Spending: The Budget will be pared by $2 to $3 billion.
-Medicare: Action will go over to 1964 ... when it may pass.
Aid to education: The outlook for Kennedy's bill is poor.
-Labor: New machinery for settling strikes won't be set up.
... The outlook for some other proposals of the President:
-Mass transit: Aid for localities is still given 50-50 odds.
Transportation: Proposals to ease rail regulations will die.
Trade curbs: No laws on fair trade . mergers ... price-fixing.
Farm: Passage of the subsidy for cotton mills is doubtful.
Aid to youth: Much of the Kennedy package will be enacted.
* A NEW "GUIDE TO RECORD RETENTION REQUIREMENTS" of federal agencies has just been
published by the Government Printing Office (Washington 25). The pamphlet
spells out in detail the type of records to be kept for wage, tax, and other purposes
. who must keep them ... for how long. Price: 15c.
* AN ERA OF FEWER STRIKES MAY BE IN THE MAKING, born largely of those costly
shutdowns of the past few years. Both union and management men seem to be
reaching the conclusion that such conflicts as those in steel, on the airlines, in
newspapers, etc., only hurt all parties concerned. So, both sides have been cast-
ing about for better machinery for settling disputes.
... The most encouraging device to come along is the joint labor-man-
agement study committee, such as has been functioning in steel and,
soon, in autos. The object is to let negotiators work out solutions to com-
plex problems like automation in an atmosphere of trust, without pressure
of strike deadlines.
* THIS NEW FRONTIER WILL EXTEND ITS GRIP ON NLRB the National Labor Relations
Board in 1963. President Kennedy has already had the opportunity to appoint
three of the five Board members. The term of another Eisenhower appointee ex-
pires in August, which means that industry can hardly expect new sympathy
for its problems. More important, though, Kennedy will be able to name the next
General Counsel as of July 1. This official plays a crucial role in the Board's oper-
ations since he chooses the cases to be considered.
6 THE FLORIDA ARCHITECT












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Public


Relations


in


Action


ROLAND W. SELLEW, AIA


On Wednesday evening, April 3rd,
a Building Forum was presented at
the Municipal Auditorium in Sara-
sota which will, I am sure, turn out
to be the first of a series to be held an-
nually hereafter. I believe something
along this same general line might
very well be emulated elsewhere.
The presentation was that of a
panel and a moderator. It was spon-
sored by the Gulf Coast Builders Ex-
change with the cooperation of the
Sarasota Herald-Tribune. The Ex-
change has a membership of over 150
individuals and firms representative
of every aspect of the building indus-
try, from financing through planning,
engineering, contracting, sub-contract-
ing and material supplies. A very con-
siderable number of the architectural
firms and engineering offices in this
area are included in its membership.
The organization is extremely active
and very possibly unique in many
ways within the State of Florida. The
newspaper went all-out in its support
and gave us the utmost in coopera-
tion and publicity.
Some of us in the architectural pro-
fession here in Sarasota, including the
writer, take a rather different view of


participation in the affairs of such an
organization as the Exchange, in that
we consider ourselves to be, to some
extent, an integral part of the build-
ing industry as a whole and do not
hold ourselves quite as aloof from it
as is frequently the attitude. It so
happens that I am and have been for
some time a Director of the Exchange
as was Jack West, AIA, previously.
Our panel consisted of myself as
moderator, and following members:
James Knight, Mortgage Officer,
First Federal Savings and Loan Asso-
ciation; Jack West, AIA, Architect;
William Snell, Structural Engineer of
the firm of Kaisrlik, Snell and White-
head; D. William Overton, President,
Sarasota Federal Savings and Loan
Association; Jack Rhoades, J. M.
Rhoades Company, Plumbing; T. T.
Watson, General Contractor; W. E.
Dingwell, General Contractor; Si Bell,
Sarasota Electric Corporation, Elec-
trical Contractor; Millar Brainard,Sun
Coast Engineering Service, Air-Con-
ditioning and Heating; Charles Stot-
tlemyer, Stottlemyer and Shoemaker
Lumber Company, Building Supplies;
and Martin R. Harkway, Attorney.
(Continued on Page 48)


I '' --ri*. .i W"



BUILDING FORUM
GulfCoast Builders Exchange ;iarsolPi jrrald-iribuiu-
MAY, 1963
MAY, 1963


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Good news for dealers, decorators, architects is that the
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building at 42nd Street and N.W. 2nd Avenue, specially
designed and built for Dwoskin offices and warehousing.
And, in the same spirit of progress, the building at 4029
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housing all branch operations, is now wholly converted
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Remodeling of the showrooms has provided 1,500 wings,
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THE FLORIDA ARCHITECT


































BEAUTIFUL SOLITE HOME, Ponte Vedra, Florida. Construction: Solite lightweight masonry units.
FRED C. VAN DUSEN, A.I.A. Architect. STOCKTON-WHATLEY-DAVIN & COMPANY, Developer.



3 YEARS COOLING AND HEATING


FREE!
INSULATION: Another Dividend From Solite Lightweight Masonry Units


Over the lifetime of the average 30-year mortgage,
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These amazing savings are documented by an
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crete blocks.
How can Solite effect such savings? Solite is a
controlled lightweight aggregate which actually
builds tremendous insulative values into every
masonry unit. Had this home had less extensive


areas of glass, costs for heating and air condition-
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Another result of Solite's natural insulation: An
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Solite walls stay dry in even the dampest, most
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And insulation is only one dividend from Solite.
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Two FAA Members



Elected To Fellowship


Two members of the Florida Asso-
ciation of Architects will be advanced
to the rank.of Fellow at the 1963 AIA
Convention to be held in Miami, May
5-9. They are John Stetson, Palm
Beach Chapter and Frank E. Watson,
Florida South Chapter.
Less than four per cent of the In-
stitute's current membership of over
15,000 are Fellows.
Selection was made by a Jury of
Fellows composed of George B. Alli-
son, Los Angeles, California, chair-
man; Arthur Q. Davis, New Orleans,
Louisiana; Alfred Shaw, Chicago, Illi-


nois; Harold T. Spitznagel, Sioux
Falls, South Dakota; Walter E.
Campbell, Boston, Massachusetts; and
R. Max Brooks, Austin, Texas.
Both of the newly-elected Fellows
have been active for many years in
AIA affairs at both chapter and FAA
levels. And both have also been prom-
inently concerned with a variety of
community activities.
John Stetson, elected on the basis
of Public Service, was born and raised
in Florida and is a graduate of the
U/F College of Architecture. He has
been a member of the Institute since


JOHN STETSON, FAIA


1947.
He has served as Treasurer, Vice
President and President of the Palm
Beach Chapter; and Director, Vice
President and President of the FAA.
As a member of many important FAA
Committees he has been instrumental
in helping to form and maintain FAA


THE FLORIDA ARCHITECT



























FRANK WATSON, FAIA


policies. He has been a member of
five AIA Committees and is currently
Chairman of the A.I.A.-A.G.C. Liai-
son Committee. He was U. S. Dele-
gate to the Pan American Congress
in 1951 and AIA Delegate to the
Royal Institute of British Architects
Convention in 1954.


His Public Service includes, in part,
Chairmanship of the Palm Beach
County Fair and Member of the Ex-
ecutive Committee; Chairman, Palm
Beach Council, Boy Scouts of Amer-
ica; Vice Chairman Palm Beach
County National Foundation and
March of Dimes Chairman; Member,
Palm Beach County Building Code
Committee and Inlet Committee. He
was one of 100 men appointed nation-
ally to serve as a member of the
Founders Board to raise funds, start
construction of and set policies for
the Salk Institute of Biological Stud-
ies at San Diego, California. At State
level he has served as a Director of
the Chamber of Commerce, a mem-
ber of the Beautification Committee
and Chairman of the Governor's Hur-
ricane Disaster Committee. John is
also active in many religious, fraternal
and civic organizations.


Frank E. Watson elected on the
basis of Design was born in Philadel-
phia, Pennsylvania; and received his
early training as a member of the
T-Square Club Atelier in that city.
He came to Miami in 1945 after the
war primarily to do the Master Plan
for the University of Miami. He is
still Consulting Architect for that
Institution.
Always active in his profession he
became a member of the Institute in
1946, served as President of the Flor-
ida South Chapter in 1951 and Vice
President of the Florida Association
of Architects in 1955. Frank has also
given considerable time to the devel-
opment of the young men of the Pro-
fession through lectures and courses
in design sponsored by the Drafts-
men's Club of Miami, and has written
many sparkling articles for The Flor-
ida Architect and other professional
magazines.


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MAY, 1963 15

































































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@1963 BY BLUMCRAFT OF PITTSBURGH, 460 MELWOOD STREET, PITTSBURGH 13, PENNSYLVANIA
16 THE FLORIDA ARCHITECT











Mtesaage ?rwm 7T4e 5A Precident...


A Technical Center


In line with The Institute's concept of Compre-
hensive Services . The President outlines only
a few advantages offered through the medium
of The Architects' Technical Center. . .



By ROY M. POOLEY, JR.
President
Florida Association of Architects


By most current standards, and cer-
tainly in my mind, at 43 I am not an
old man, despite opinions to the con-
trary which may be held by my chil-
dren and other very young adults.
Yet, one of my first ventures in the
field of Electrical engineering was the
construction of crystal radio sets. Per-
haps loudspeakers were not exactly a
novelty and their absence in most
homes was a result of the depression.
Mr. Ford's Model "A" roadster was
the sports car of my dreams (and still
is) and barnstorming air shows were
a major Sunday Attraction.
Only 23 years ago, my bride and I
were denied the rental of a small
apartment because the landlady in-
sisted on an extra $5.00 monthly to
compensate for my use of a 20" flou-
rescent drawing light. As a child I
recall that "Vitaphone" gave the
movies a voice, and many years later,
the theaters became the early com-
mercial users of air conditioning.
Maybe the kids are right Re-
membering it makes me feel older.
All of which is by way of saying a
good deal has happened in a very
short time to change the character
and practice of architecture.
It seems to me a truth that in the
first half of this century the profes-
sion as old as civilization has been
reborn, and while.. tradition has pro-
vided an umbilical cord, the child has
MAY, 1963


begun to mature.
It may be only my youth which
convinces me that modern practice of
architecture dates from the end of
World War II. In any event, my ex-
perience indicates a clear distinction
between the attitudes and thinking
of architects well established in prac-
tice before that time and those who
have become established since.
A new generation has come of age
to meet the challenge of a changed,
more affluent society whose demands
are reflected in a more complex en-
vironment to meet age old human
requirements.
If you think I am over-generalizing,
you are probably right, and I really
should get on to the point of all this.
For several years now, we have
been seriously grappling with the
problems of how best to conduct our
practice of architecture to provide
superior results for our clients, and at
the same time be satisfying to us.
The Institute's current educational
program to develop the concept of
Comprehensive Services reaches the
core of our clients' problems, but we
have yet to define clearly the most
effective means of providing such vast
service.
Two basic schools of thought are
obvious One, the "Big Team" con-
cept so avidly espoused by Past-Presi-
dent Phil Will, and the other the


"Individual Architect" concept re-
flected by statistical data showing
that a majority of architects prefer a
very small office operation.
Each offers convincing arguments
and outstanding results have been
achieved which testify persuasively for
each point of view. But I guess we
have all succumbed to the temptation
of beautiful meringue on a tasteless
restaurant pie, or been surprised when
the taste exceeded its appearance.
The big team proponent reasons,
quite reasonably, that no one person,
however brilliant, can be expert in all
phases of building design and con-
struction, much less in the added
special areas of interest inherent in
the Comprehensive Service Concept.
Consequently, he has concluded the
only answer lies in a massive organi-
zation embracing experts in many
fields, functioning as a team. Out-
standing major work accomplished by
an individual or small office is at-
tributed to a fortunate selection of
assistants and consultants, and is
actually a team effort anyway.
The advocate of small office prac-
tice seems to feel this approach is too
impersonal a sort of design-by-com-
mittee system, whose product resem-
bles a law emerging from the legis-
lative mill that is to say, a series
of compromises acceptable to all, but
(Continued on Page 34)






































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THE FLORIDA ARCHITECT







Speed... New Challenge to Design







The Editor of Architectural & Engineering NewsE

addressed the New York Chapter of The Amer-

ican Institute of Architects recently . His

address titled The Accelerating Pace of Tech-

nical Innovation is presented here in its entirety. 4 .. ,
MAN,* H09,E -AIL WcAN ANZ- IN40
fLANE
F14. I


By STEPHEN A. KLIMENT, A.I.A.


In September 1960, in an article
in Readers Digest, HERBERT BAYARD
SWOPE, JR. wrote: "What adds to the
confusion in this space age is that
prophecy gets to be history before it
becomes current news."
It so happens that I was ill in bed
on the day of WALTER SCHIRRA'S
flight around the earth; and being too
weak to do much else but lie back
and listen to the radio, I was struck
very forcibly by the progress from the
old concept of going around the
world in 80 days (on a bet) to the
concept of once-around-the-world in
75 minutes. The reactions of both
Europeans and the NBC commenta-
tor were very unusual. RICHARD
DIMBLEBY of the BBC was inter-
viewed and said that on the whole
the European reaction was "blas&."
And the NBC commentator said,
quite flatly, that the "United States
space program is becoming routine."
Now, technical innovation is any-
thing routine for the architect whose
job it is to keep up with the new
developments coming from all direc-
tions: New products from the manu-
facturer, new techniques from engi-
neering consultants and, of course,
new functions and standards eman-
ating from his clients. This is not
only growing, but it is growing faster.
It affects two types of products -
the newer manufactured products such
MAY, 1963


as mechanical equipment and plastics,
glass and finishes; and the more
traditional materials wood, stone,
metal, clay products.
The amount of information is
huge. Take the first product type, the
man-made materials, the mechanical
equipment, plastics, glass and finishes.
At Architectural 6 Engineering News,
for example, we receive as many as
75 new product and product literature
announcements per week. The signi-
ficant ones reach your desk through
the magazines. You also get informa-
tion from manufacturers' representa-
tives, at professional meetings and
through professional bulletins.
The traditional materials- wood,
stone, metal and clay products -
have all this, and more: New stand-
ards, new design handbooks, codes
and, of course, the promotional litera-
ture reflecting a rise in quality or in
popularity.
This is all accelerating.
I hope in the course of this paper
to give you an idea as to why this
problem exists today, what it is doing
to architecture, how long it will last
and what you and I as architects can
do to keep our creative heads, so to
speak, above the rising waters.

I
That our rate of existence is speed-
ing up is perhaps agreed (Fig. 1).


It took thousands of years to get from
the 5-20 mph speed of man and horse
and sail to the year 1804 and steam.
It then took only 99 years to arrive
from the age of steam to the age of
the airplane, and only 43 years from
the 100-600 mph speed of the air-
plane to the 17,000 mph speed of
the rocket.
Figure 2 shows the accelerating
cycle of architectural styles. The Egyp-
tian style lasted 5,000 years, the By-
zantine style about 1,000, the Re-
naissance only about 350 and so on.
Why?
Figure 3 is designed to explain
this. It shows the incidence of basic
scientific inventions.Notice that most
of the inventions are crammed into
a 157 year period between the two
thick horizontal lines. Mathematics,
logic and observation research tech-
niques of NEWTON and DESCARTES
led to improved methods of experi-
mentation. This led to individual in-
ventors inventing useful things; and
in due course these were taken up by
industry for research and development
on a large scale. In other words, the
150-plus years starting with the in-
vention of the steam engine in 1765
and ending in the years 1930-31 with
the invention of jet-propulsion, cine-
mascope, nylon and the cyclotron laid
the ground work for the explosion
(Continued on Page 20)







Speed...
(Continued from Page 19)








THE STYLES OF APCHITECTURe.
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PATENTS I'SUED
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20


which followed.
Figure 4 shows the issuance of pat-
ents by the United States Patent
Office from the year 1790 when it
was founded until the present date.
In the year 1790 three patents were
issued, the first going to one SAMUEL
HOPKINS of Vermont who had found
a way to make lye for soap out of
wood ashes. Today some 50,000 pat-
ents are issued every year. Note par-
ticularly the year 1933 on the chart.
This is an interesting date because it
was the first time that the number of
patents issued to corporations in one
year exceeded the number of patents
issued to individuals. Oddly enough,
this year 1933 also coincides with the
end of the "basic inventions" shown
in Figure 3.
Getting even closer to the heart of
the issue, Figure 5 shows the amount
of money spent by private industry on
research and development. You will
notice a steady rise and the per
cent increase of 1961 over 1960 is
even going to be exceeded by the
estimated increase of this year over
last.
Figure 6 shows these figures broken
down by key industries. The reason
I stress the aviation, chemical and
electrical equipment industries par-
ticularly is the impact which they
have had- and will have on the
development of new products and on
the acceleration of technical innova-
tion in the building industry.
The accelerated number of con-
tracts let for atomic energy research
and development, production, main-
tenance and service between the years
1950 and 1961 is shown on Figure
7. The importance of this rise to the
building industry is a point we shall
return to later.


II
No industry is isolated from what
is going on around it, from what other
industries are doing. The building
industry is no exception; it too is
inevitably influenced by the great ac-
celeration going on around it. Let us
see, then, how this general back-
ground of acceleration in industry
applies to architecture.
I shall discuss five key areas speci-
fically.
1. The flow of building products
as such.
2. Mechanical systems and new
standards of comfort.
3. Larger and more complex pre-


assembled components.
4. New structural techniques.
5. The role of the computer in
architecture.
New Building Products-One way
to gauge the growing arrival rate of
new building on the scene is to look
at the footage (on a shelf) of a set
of Sweet's Catalogues (see Figure 8).
Another measure is the way in which
the four basic traditional materials
have, according to a statement made
recently by Professor SIBYL MOHOLY-
NAGY at a lecture, expanded to some
18,000 variations. Now this reflects
also the effects of research and de-
velopment in the non-building type
industries.
Take aviation. In the last few years
there has been a major shift from the
manufacture of aircraft to the manu-
facture of rockets and missiles. The
unexpected speed of this shift freed
facilities and a large fund of know-
how, to be applied to other fields.
This diversification toward the build-
ing industry and the extensive research
which proceeded it has, for example,
produced stronger and more versatile
plastics. Likewise, plastics in building
have received great impetus from the
huge amount of money we saw (Fig-
ure 6) being spent each year by the
chemical industry on research and
development.
There are other examples. Ceramics
and glass have been major develop-
ments and have profited from data
gleaned in developing nose cones for
rockets. In metals, the building in-
dustry has inherited the advantages of
foamed metals of molecular films for
heat reflection, and complicated form-
ing methods. Then there are the
gasket techniques used on planes--
and which SAARINEN adopted and
adapted for the first time as a com-
ponent for curtain walls. We then
come to the various aircraft honey-
comb systems, based on the three
element combination of core plus
stressed skin plus adhesives. By vary-
ing the elements in this three-part
system, a huge range of performances
can be attained, from doors to domes.
This part of the discussion would
not be complete without mention of
so-called "functional materials," that
is, materials functioning as mechan-
isms. I heard a very exciting talk on
this subject by H. R. CLAUSER, editor
of Materials and Design Engineering.
Examples he quoted included glass,
which some day may be able to
THE FLORIDA ARCHITECT






change opacity with the amount of
light that strikes it. He also spoke of
so-called "metamorphic materials,"
where service conditions improve the
material's characteristics. Then there
are materials which will adopt their
final form when they are applied-
one, foamed-in-place urethane plastic,
is already familiar to us. And he also
spoke of materials which "grow":
piping which is flat until it is in-
stalled, and flat structures which are
expandable and can be shipped to
distant areas without taking up a lot
of volume.
Mechanical Systems and the New
Comfort Standards Figure 9 shows
the substantial manner in which these
standards of comfort have changed
in the United States.
At one time only theaters tended to
install summer air-conditioning. Later,
it spread to offices, then to homes;
now there is a great debate as to
whether it ought to extend to schools
and in the future no doubt we shall
see all air-conditioned libraries,
churches and factories.
What are the implications on new
products? Let us select one item from
the chart at random, say the new
higher recommended lighting levels.
If we boost these levels we can always
add lamps, in theory. In practice,
however, there may be no room to
put the lamps. So that a direct result
is an accelerated flow of new pro-
ducts: New stronger bulbs, new and
stronger lamps, new and stronger re-
flectors.
As for the future, solar energy,
while not around the corner, will be
with us one of these days, particularly
if the lessons learned in heating a
space craft from power created from
its own surroundings are adopted. In
addition, there will be heating and
cooling with thermoelectricity, a cur-
rently uneconomic technique which


w1 1162
"'T.


FlC 5 (FCuLr DATA rBoM Vs mTAT Asa)
MAY, 1963


profits from having no moving parts.
There will be lighting with electro-
luminescence. And as one outcome
of the increased activity involving
atomic energy and research into its
peaceful uses, there may well develop
a new source of power for heating and
lighting buildings and consequent new
- and perhaps less bulky mechan-
ical equipment.
All this is on top of developments
which are already quite familiar--
piped utilities and pre-assembled, me-
chanically integrated floors and ceil-
ings.
Pre-assembly: Larger and more
complex components--At one ex-
treme is the total building, that is to
say, a building consisting of two parts,
shelter and mechanical core, which
are lifted bodily from factory to site:
the BUCKMINSTER FULLER DOME con-
cept of helicopter-carried buildings.
Now this is already being done in
sheltering military personnel manning
the DEW line in Northern Canada.
The limitations, of course, are the
lifting capacity of helicopters, road
widths and the fact that we really
are not ready for it.
Therefore, the chief direction to
watch in preassembly today is not the
complete building, but the Wall. The
time will come when the wall unit,
larger and with fewer joints (the weak
link) will do much more than it does
today.
Today a preassembled wall has a
structural and a wearing surface, a
finish surface and sometimes an in-
sulation purpose. But the results seep-
ing down from rocket research may
well lead to reduced space required
by light and heat sources and distribu-
tion. Such a multi-function unit may
also include acoustic absorption -
and, who knows, even music. So that
we may one day see a unit with a
great many functions which will make

4 'tPENT ON 24P
LETy INWLTCIE 5 AVIATION
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much easier the problem of integrating
all the various elements into a build-
ing.
New structural techniques We
see a curious phenomenon here. Let
us, for example, look at one or two
of the more famous buildings of the
past decade: MATTHEW NOWICKI'S
Field House in Raleigh, N. C.; Dulles
Airport; the St. Louis Botanical Gar-
dens; the Yale Hockey Rink. These
are all structurally very original. But
how about the U. N. Secretariat, or
Seagram Building, or Lever House?
These are quite conventional in struc-
ture, as are 95 percent of other build-
ings going up today.
What does this mean? Clearly, the
possibilities, the ideas are here. Some
ideas even come to us by a process of
cross breeding from totally different
fields, viz the shell structure of the
light bulb or of the roof of an auto-
mobile; the space-framed concept of
the spoked wheel; or even the con-
centrated stress concept which CURT
SIEGEL has noted in the human hip-
bone. In structure, there is BUCKY
FULLER and his "tensegrity," FRED
SEVERUD and his ideas on using mass-
produced, pre-cast, pre-stressed unit
masonry, KONRAD WACHSMAN and his
space frame. In other words, the con-
cepts exist but, curiously enough, they
haven't become very common.
The problem is mostly one of the
mathematics involved. Computations
in all these structural innovations are
very complicated, and they act as
obstacles to carrying them out on a
larger scale. Which brings us very
directly to the fifth and last of the
specialized architectural ideas we
want to take up today.
Architecture and Automation -
Automation is quite often viewed as
a sort of monster, as a GEORGE
ORWELLIAN bogey. No less a person
(Continued on Page 29)


Wo 1h2 1454 s4 W56B fe 46.
F147 (FetM STAT ATE.)






This is the second of only two
Merit Awards cited by the jury at
the FAA's 1962 architectural design
exhibit. (The first a design by
Gene Leedy for the City Hall at Win-
ter Haven appeared in:the Febru-
ary, 1963, issue.)
Actually the building houses two
medical facilities the owner-phy-
sician's suite and a rental area for a
dentist's office. Among the client's
requirements was the necessity of
keeping the two facilities as separate
as possible. This was accomplished by
providing a common entrance as the
only connection between each and
by installing two complete mechanical
systems. Visually it is further empha-
sized by a change in roof level over
the physician's receiving room and
walled garden.
The other chief controlling design
factor was economy. The building
cost was just under $51,000; and the
square footage totals 4,000 figuring
enclosed space at full footage, porte-
cochere and entrance court at one-
half and enclosed gardens at one-
fourth. To achieve the necessary
economy the architect worked closely
with the builder and sub-contractors
to permit use of the simplest building
methods and stock, mill-size materials
in achieving the desired design goal.
Basically the building is wood-
framed though roof facias and the
porte-cochere columns are of steel.
Exterior wall surfaces are finished in
oyster-white cement brick and for
those recessed under roof overhangs
- in white stucco. All woodwork, in-
cluding doors and interior cabinets,
is finished with the same golden-
brown preservative stain. All floors
are terrazzo, except that of the en-
trance court which is plain concrete.
All lighting fixtures are flush mount-
ed, recessed circular for accent
lights inside and out, and four-foot
troffers for functional lighting in ex-
amination and operating rooms.
Another important design factor
was the building's ultimate harmony
with its site. The 100' by 220' corer
plot was heavily wooded with pines
and as few as possible were felled to
provide necessary approach and park-
ing areas. Base planting has been
carefully disciplined; but in due time
the garden grills on each end will be
overhung with cascading swags of
flame vine, thus providing the exterior
color accent the architect visualized
as needed.
THE FLORIDA ARCHITECT


































- r... r


.X


Medical Office Building Sarasota


MERIT AWARD, 1962 FAA CONVENTION


WILLIAM H. KERFOOT, AIA, Architect







_ I' I P..i SC r I Pr
The building faces north with its ..,
entrance along the length of a 0
plot on Hillview Street, Sarasota,
and has been planned to permit ---
additional examination rooms or O- - , ,
another physician's office to the r
west. Though drive and parking
areas are used jointly by the
owner-physician and his dentist I -
tenant, medical and dental facili- i ,. :S
ties have been completely separ- I- I---
ated and independently equipped .
. . On opposite page, above, is .
a view of the enclosed garden
flanking the dentist's office at the .
east end. The picture below it
was taken from the physician's
reception room looking into the
walled garden to the south. River
gravel has been used as paving .... -
material for all gardens as well as
drive and parking areas.


MAY, 1963 2


i.









Z. Q?


A'WVm

; k


T..















I7
.."I t-; t-
r; :...t~r~ jjttt~;;* Si~. E -. ii j :.?I i~llU


Above, a general view of the build-
ing from the northeast. Note how
the relationship and also the sep-
aration of both types of medical
facilities have been expressed by
placement of the common entrance
court and the handling of roof lines
to achieve a single architectural
unity.

Wood grills enclosing both east
and west garden courts are of clear
cypress, treated with a preserva-
tive stain. Built on the job, they
consist of /%" square horizontal
slats notched flush into 3%" by
23%" vertical members. Grill units
are anchored to 4" by 6" uprights
and rest on steel washers /2"
above a concrete block, stuccoed
curb.













The rear wall of the entrance court
is panelled in 1" by 12" stain-
treated clear cypress. Entrance
doors-one of the building's few
"special" items-are flush, exte-
rior grade plywood, 9' high and
enameled in the same dark blue-
gray as the roof facias and square
steel columns supporting the en-
trance canopy.
THE FLORIDA ARCHITECT


f~" ~- -"9'". li`. ~~":e' g-::-, ~g
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This detail shot, right, from the
northwest corner of the building,
shows treatment of roof overhangs
on north and south elevation.
Framing is wood, similar to that
of the east west grills and set
slightly above grade level to mini-
mize danger of moisture damage.
Soffits of all roof overhangs-as
well as the ceiling of the entrance
canopy are finished in white,
sand-finished cement plaster over
metal lath.


MAY, 1963








For Cool Comfort in Summer... and Co




YEAR-ROUND flameles:


Because it does it best!
You're right on the beam when you install year-round flameless electric air
conditioning in new homes and apartments . or in commercial, industrial,
recreational and institutional applications.
With the same compact equipment, year-round electric air conditioning does a
i1 double job. It cools and dehumidifies in the summer . and reverses itself to
provide warmth in the winter. And it does it with care-free dependability, as
proven in hundreds of thousands of installations all over Florida.

SJ IT'S CHEAPEST Year-round electric air conditioning is surprisingly
1 economical. Lower initial price of equipment . lower installation costs . .and
Minimum operating expense with low-cost electricity.
Flameless electric air conditioning is definitely the best buy I
We invite you to get the mi










ri \



"Colonel's Lady Loves the Year-Round Comfort" "Dependable and Economical, says Banker"
Colonel (U.S.A.F. Retired) and Mrs. Graham T. Stevens George M. Nicholson, Chairman of the Board, Industrial Savin,
traveled the world over before deciding to build their retirement Bank of St. Petersburg, says.
home in Fort Walton Beach, Florida. Mrs. Stevens says: "Our year-round electric air-conditioning equipment, which
"If you ever had to live with dust-catchers like our oriental we use for both heating and cooling, has been dependab
art objects, you'd know why we appreciate our flameless and economical to operate."
electric year-round air-conditioning and other electric appli-
ances. Filtered air and complete freedom from the by-products
of combustion practically do away with house cleaning chores."



Florida's Electric Con


THE FLORIDA ARCHITECT









Warmth in Winter... Floridians prefer




ELECTRIC AIR CONDITIONING




IT'S MORE DEPENDABLE! Flameless electric air conditioning
has fewer parts, so there's less chance of mechanical trouble and maintenance expense.
Today's electric air conditioning units are the best ever made. They stress quality and
reliability .. perfected by nearly a half-century of continuing research and develop-
ment. When you specify electric, you take no chances!
IT'S MOST FLEXIBLE Many models, sizes and types are available
to meet demands of individual jobs. They all operate with push-button simplicity for
which electric air conditioning is famous.
FLAMELESS MAKES THE BIG DIFFERENCE!
Without flame there are no by-products of combustion ... no fumes, soot, or odor.
Flues and vents are not required. Clean as an electric light . saves decorating costs.
Positive, automatic controls mean added safety.
e Florida suit and the ,ic-.ri bargain in year-round comfort.
ving facts. There's no obligation.


Vs


"for Cool Comfort .. t's Electric!"
I',;!,,m lDl, ,...,h. \l,,,,, ,r ,,I It,. LI. ., I,'.i P 'l .... .. I-. r,, I,.,,'.r,.,i
Savings & Loan Association of West Palm Beach, says.
"We feel our choice of electric air conditioning was a wise
one, for ourselves and our customers. Years of experience
has proved electric air conditioning to be the most efficient,
economical and safe. For the best in air conditioning and
School comfort we recommend electric."




STaxpaying, Investor-Owned


"Tamp3 Builder Gives What Customers Want''"
F-4lr, P [I I, Jr. .1j I., t... I, r... "* I
"In the five years that I have built custom homes in Tampa,
I've found that my customers have enthusiastically accepted
the benefits of all-electric living. In fact, they demand it!
That's why all my custom-built homes meet MEDALLION
standards, including flameless year-round electric air condi-
tioning for dependable climate control at their fingertips."


MAY, 1963






Zonolite prototype building #1: A Motor Hotel


Architect Stanley Tigerman creates a motor


hotel of concrete block: Zonolite Masonry


Fill Insulation makes it practical (see table)


Zonolite commissioned architect Stanley Tigerman of
Tigerman and Koglin, Chicago architectural firm, and en-
gineer Norman Migdal of Chicago to do this motor hotel
of insulated concrete block.
It brings some interesting ideas to light.
First, note that the interior walls are exposed block; the
same block that is exposed on the exterior. Zonolite Ma-
sonry Fill Insulation in block cells cuts the heat transmis-
sion through walls from 35% to 50% or more, keeping
interior surfaces comfortable. The water repellent nature
of the material keeps moisture from collecting inside the
wall, so that interior paint doesn't blister and peel.
The insulation-filled cores in the cored concrete floor
and roof slabs keep floors comfortable and minimize heat
loss through the roof.
A benefit unexpected by most is the sound dampening
capability of Zonolite Masonry Fill...a 20% loudness re-
duction in this case.
You have probably noticed from the table that the size
and cost of the necessary heating and air conditioning
units are considerably reduced by using Zonolite Masonry
Fill Insulation.
Contrast this (and the reduced operating costs) with
the approximate installed costs of Zonolite Masonry Fill
Insulation.
The installed costs are low for two reasons. First, the


approx. installed costs 6 block 8" block 12" block
per sq. ft. of wall 10 13g 21


initial cost of Zonolite Masonry Fill Insulation is low. Sec.
ond, to install it, you just pour it out of the bag into the
block cells until the wall is full.
For more information about this remarkable insulation,
write Department FA-563 for Bulletin MF-68. Zonolite
Company, 135 South LaSalle Street, Chicago 3, Illinois.


ZONOLITE

rTHE ECONOMICS OF HEATING AND AIR CONDITIONING THE PROTOTYPE MOTOR HOTEL
WITH AND WITHOUT WATER REPELLENT ZONOLITE MASONRY FILL INSULATION


WINTER HEAT LOSS IN BTU/HR SUMMER HEAT GAIN IN BTU/HR
DESIGN CONDITIONS Assuming: 70" F Indoor Assuming: 80 F50 RH Indoor
-10 F Outdoor 95 FB75 FWBOutdoor
without with without with without with
MasonryFill Monryill Mo ill masonry Fill M asonry Fill Fill MasonryFill
IO 8H'Concrete H- Concret with
r4 Dia. crc. filled 514,000 442,000 294,000 252,000
with Masonry Fill
F0LR 8' Concrete 8 Concrete with
4 DOla. core. filled 568,000 40 5000 7600 5, 71,500
with Masonry Fill
ULAS Double Plate Double Plate 576,000 576,000 253,000 253,000
WALL 8'xG'xl'r Sand H8xoH.IV" Sand
& Gravel Hollow & Gravel Hollow 734,000 463,500 70,800 44,730
Core Block Core Block with
Masonry Fill
INFLTRTION 249,000 240.00 4.000 4,000
LIGTS 34,000 34000
OPE -- 10.000 1.,000
TOTLS 2,641,000 2.206,500 750.800 BTU/HR 669,230 BTU/HR
BTU/HR BTU/HR or63tonsefrig- or 56 tons Refrig-
eration Req. oration Req.
2,641,010 2,206,600 63-56
SAVINGS WITH MASONRY FILL % Savlng. 2,641,000 1611.4% % Savin 63 =- 11.0%


NOTE-Sound ranmnission bween adjoining suites is reduced by 2.9 db. using blks Hlled Wtit ZOnliOt
asontry Fill Insulation a cornered to hollow blockse or equivaltnt lo '0% lou.dn reduction.
THE FLORIDA ARCHITECT







Speed...
(Continued from Page 21)

than the head of the largest company
manufacturing computers, ARTHUR K.
WATSON, President of the IBM World
Trades Corporation, had this to say
not long ago in a talk to an inter-
national congress of accountants:
"Systems of the future will enable
us to do everything from keeping
track of a postage stamp in a distant
office to the sands on the seashore.
But how much do we want to know?
How much can we even ask without
dulling initiative, without killing ima-
gination?
"There are bound to be businesses
that destroy themselves through ex-
cessive control. Budgets will come out
to the penny and along with them
will come the heart of the business."
Now those are harsh words. But
they are harsh only if the basic pur-
pose of the computer is forgotten. The
basic purpose of the computer is to
save time on routine operations. What
will a computer do?
It will do structural analysis: It
will make possible structures whose
computations have long been under-
stood but which have not been real-
ized due to the time required to work
them out. It will make building con-
struction management simpler and
make better use of time and resources.
Linked up with photographic and
printing machinery the computer can
produce structural or mechanical
working drawings in seconds. This, of
course, applies only to "non-exotic"
engineering that is to say, it takes
care of drawings involving routine
engineering.
In addition, a computer can be used
to control a building's mechanical
system. I recall an exhibition of con-
trol equipment last year in New York.
It showed a huge console which con-
trolled all elements of the mechanical
system of a very large building; and
all it needed was one man to control
it. It was based on a system of com-
puters which took into account (be-
fore activating the "on" and "off"
switches, alarms and so on) the
weather, interior loads, time of day
and even the cost of fuel.
Finally, the computer may influ-
ence the acceptance of new techniques
by labor, in the sense that it will make
possible a greater planning-ahead of
building operations, and lead conse-
quently to fewer layoffs typical of the
MAY, 1963


TOTAL NUMC e F PACE6, I
5WEET'5 caTcLA


1024-
fc2W^--ne


IrWs 1e0 KW 60"
cOUvTESy F.Wc0C.E c.mr.


F14 6,



presently sporadic nature of the build-
ing laborer's work calendar.
What will a computer not do? It
will not do simple operations eco-
nomically, and it will not "rigidize"
design, because a computer is no bet-
ter than the man handling it. The
latter is so strong a factor that-the
computer people have even evolved a
concept they call "soft ware," to
distinguish what man does with the
machine from the "hardware" which
is the machine itself. Furthermore-
and this is fundamental- the com-
puter is not going to guarantee a
beautiful building. The computer has
yet to be invented into which esthetic
factors can be programmed.
The computer is expensive. But
only the other day IBM came out
with a new computer system specifi-
cally aimed at the smaller firm, and
said to cost about 40 per cent less
than the cheapest system in existence
so far. This is an important phenom-
enon, because, as the techniques in.
due course become more readily avail-
able, it will be even more important
to understand exactly what the com-
puter does and what it does not do.
And its principal purpose--which
cannot be stressed enough- is to
take routine off the architect's hands
and leave him with more time to
create architecture.

III
This brings us to the key question:
Will this acceleration last; and while
it lasts, what can you and I do to
keep up with it? My feeling is that
the nature of the problem is going to
change. For one thing, the need for
increasing comfort will very soon be
satisfied-or even satiated-and the
problem will therefore change from
one of acceleration to one of integra-
tion.


HICHE.-
5TA NDA.PA.


VPNVEE-AL A12'-I-w.,
0"MF Er UEL H"MIOITPE
LEISURE EA, L'M DAMIL A II4 I E r, h L.T'A. _,T
VEeTI.&L -WEEP, QUIET, VL. UME.
MOVEMtiT E cTICL I E S MEVIk: HWLKl
To WoOr MELif-iCTh
THE EYE L IHTI,~I HIHEi P.LElM Li6HT. LEVELS
*liHE THE "OLIK.UTOTWEZ', 0
THE EAR. Ac--T-"', EVECES1t,'; TI, -
TEASMMI.sIwN. aONESS
FIA,



By that I mean that there will be
fewer units to work with; but these
units will do more they will have
many more functions and these func-
tions will be integrated in large pre-
assembled wall units, or large ceiling
units, or large floor units, or large
mechanical core units or in all four
of these. In addition, increased tech-
nical knowledge will lead to a simpli-
fication of knowledge, by discovering
common rules, laws and characteris-
tics.
In the meantime, there are several
directions in which to work. For one
thing, it would be extremely useful
to see some sort of building industry
consumer reports. It would also be
helpful if some sort of "seals of con-
formity" to technical standards were
issued. In France, for example, they
have what they call the agreement, or
acceptance system, which has been in
existence since 1949 on a voluntary
basis. For periods of three years, seals
on new products are issued stating
whether or not they conform to these
technical functional standards. Lists
of these products are published at
regular intervals.
The system appears to work well in
France; one problem likely to work
against such a system in the U. S. is
that manufacturers don't want to
furnish too much information so as
not to give trade secrets away to
competitors; any data that is supplied
they prefer to supply themselves. This
objection is understandable; perhaps
some kind of compromise can be
worked out by trying for a unified
data reporting system, by reporting
data on the basis of the same stand-
ard.
Another point to keep in mind is
that old French saying, "the more
things change, the more they stay the
(Continued on Page 47)







modu-wall, inc.



BANK AND OFFICE BUILDING FOR AMERICAN NATIONAL BANK AND TRUST COMPANY, FORT LAUDERDALE, FLORIDA
Architect: William T. Vaughn Contractor: Collins Construction Company


M." ...



TN.


...... . .
v!;


9.1
7 4,
)ICS~


A distinctive six floor, high rise structure containing 11,000 square feet of Modu-wall.
The building incorporates an interesting combination of glass and amber hardcoat alu-
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204-R1 finish. The high strength mullions are designed to withstand wind pressure in
excess of 55 pounds per square foot.

A 16 page color catalog, complete with detail drawings, and photographs of Modu-wall
curtainwall installations is yours for the asking. Write ...
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PARCHMENT, MICHIGAN PH. 349-6626








Ruminations-




Legislative




By H. SAMUEL KRUSE, FAIA


When Chapter 467 became law in
1915, it not only charged the archi-
tectural profession to assure the peo-
ple of Florida the continuing com-
petency of its members, but also es-
tablished the profession's interest in
the public welfare. As the spokesman
for the architects in Florida, FAA es-
pouses this interest with a voice of
ever-increasing value to the commun-
ity and government.
Although FAA is not the largest
professional organization in the State,
through its various committees and
its wide range of professional inter-
ests and relationships, it is a vital
force for progressive improvement of
Florida communities. During the
year FAA committees have worked
with a variety of groups with inter-
ests in the fields of zoning, urban
redevelopment, community develop-
ment and beautification, lien law,
education, and professional registra-
tion. This broad range of activities,
so typical of FAA annual programs,
are related to many problems of con-
cern to both FAA and the legislators,
for these problems deal with the safe-
ty and the welfare of the public and
involve some facet of land improve-
ment and building construction.
Coupled with this common concern
the interest of many State agencies
in the construction industry, with
which FAA maintains close liaison,
the practical advantages of a FAA-
Legislator partnership becomes ap-
parent.
That FAA is prepared to shape and
support progressive action related to
the scope of professional interests is
evidenced by its Committee on Gov-
ernment Relations. Through this
MAY, 1963


Committee, FAA offers its interests
and facilities to legislators and state-
level groups for the promotion of
worthy programs wherein the profes-
sion's unique background is helpful
and the best interests of the public
served.
Under Chairman Forrest R. Coxen,
the Committee on Government Re-
lations is rendering services demanded
by the current session of the Legis-
lature. Already it has demonstrated
FAA acceptance of responsibility and
leadership in public affairs. In the
opening weeks of the Legislature,
President Roy Pooley and Chairman
Coxen have been consulted on a vari-
ety of issues and have formed working
relationships with such state-level
groups as the Florida Engineering So-
ciety, Home Builders Association and
Associated General Contractors.
This year legislative attorney Harry
Lewis Michaels assists the Committee
in screening introduced bills to dis-
cover those related to building whose
proponents did not seek FAA counsel.
These bills are studied to determine
FAA attitudes concerning them and
the courses of action to be taken. The
courses of action open to FAA are:
(1) express its attitude to the pro-
ponent; (2) appear before the legisla-
tive committee to which the bill is
assigned; and (3) inform the individ-
ual legislators of its views. Sometimes
the action requires the writing of rec-
ommended revisions. Mr. Michaels ad-
vises the Committee on Government
Relations as to the effective course
of action.
Currently the Committee is con-
cerned with the following, introduced
legislation effecting the building in-
dustry:


An act providing that the plans and
specifications for the construction of
public buildings shall provide certain
facilities for handicapped persons
when feasible.
An amendment to the Hotel and
Restaurant Commission statute pro-
viding that the plans and specifica-
tions of all cooperative and condom-
inium apartments, irrespective of in-
tended occupancy by the owner, shall
be submitted to the supervising archi-
tect for his approval before a building
permit is issued by any governmental
authority, and the apartment shall be
constructed according to Commission
requirements for public lodging.
A bill rewriting the Mechanics' Lien
Law and providing that a notice of
intent to file a lien is required by all
materialmen not in privity with the
owner, and if not filed, the owner
may deal with the contractor with im-
punity. It also requires the owner to
post notice on his property and to file
a notice of commencement of opera-
tions. It provides that a professional
shall have a lien upon property for
money owing to him for his profes-
sional services regardless of whether
real property is actually improved.
The bill reduces the withholding of
payments from 20% to 10%, and
allows the owner to correct any im-
proper payments at a subsequent time.
If FAA's sincere, collective urge to-
ward public service and community
improvement is to be accurately re-
flected by the Committee on Govern-
ment Relations, the opinions, com-
ments or suggestions relating to pro-
posed legislation of FAA members
should be sent to Chairman Forrest
R. Coxen, 218 Avant Building, Talla-
hassee, Florida.


ir(.h~'C$ ;L







It Is Well To Know...

By ARCHIE G. PARISH, FAIA
President, Florida State Board of Architecture


Each year shortly before examina-
tions for registration are given, the
Board receives inquiries from appli-
cants concerning the procedural steps
necessary in setting up the examina-
tions through the final grading period.
The great majority of applicants,
who have applied to sit for these writ-
ten examinations, are presently em-
ployed in the offices of registered arch-
itects throughout the State. Undoubt-
edly, many questions are asked of the
employing architect, as to what the
applicant may expect, insofar, as the
examinations are concerned.
I feel, therefore, that it is appropri-
ate at this time, to review the proced-
ures followed by the Florida State
Board of Architecture in the prepara-
tion of examinations, and the manner
in which such examinations are grad-
ed. With this information at hand,
registered employing architects can
satisfactorily answer questions put to


them by subordinate employees who
have applied to take examinations.
First, I want to assure all applicants
that the Board at all times, strives to
be as helpful as possible to those sit-
ting for the examinations.
All examination questions are per-
sonally prepared by Board Members.
After preparation, hours of joint re-
view and discussion by the complete
Board are had; each examination ques-
tion is carefully reviewed, to insure
complete fairness and objectivity -
taking into consideration, educational
and experience backgrounds of the
examinees. Time limits to complete
the examinations are also taken into
consideration, every precaution being
taken in the formulation of questions
and/or problems, to allow sufficient
time for satisfactory completion.
Examinees will find upon entering
their first examination, that they are
identified by number only. No person


having anything to do with the grad-
ing of the examinations, has any
knowledge whatsoever, of the identity
of the examinee. Each examinee picks
his number in a sealed envelope and
furnishes such number in a sealed
envelope to the office of the Execu-
tive Secretary of the Board. The Exec-
utive Secretary, who does not in any
way participate in the grading and
evaluation of examination papers,
keeps such numbers confidential until
final grades have been recorded.
Completed examination papers are
graded by individual members of the
Board, assisted by selected professors
from the School of Fine Arts and
Architecture, of the University of
Florida. All examination papers cover-
ing Site Planning and Architectural
Design, however, are graded by mem-
bers of the Board only. A complete
review is then made of grades earned;
many examination papers which re-
flect near passing grades, are again re-
viewed to insure that grades awarded
are proper.
After all reviews are completed,
final grades are recorded on the indi-
vidual Report of Junior Examination
by the Board Secretary and then for-
(Continued on Page 24)


'I,


HOW LONG SINCE YOU ANALYZED

YOUR COMPANY'S

COMMUNICATIONS

SYSTEM?

You may be losing many dollars in wasted time
and effort simply because you've outgrown your
communications system. Or perhaps you need
services and equipment that have been devel-
oped only recently, such as DATA-PHONE service,
Call Directors, Dial TWX Systems, Speaker-
phones, and Automatic Dialers. Today, call your
STelephone Company Business Office and ask for
a free analysis by an expert communications
consultant. No obligation.


Southern J Bell

... G w9ik0 e 60 & Ae


THE FLORIDA ARCHITECT


( ^w I

^^ ^
HRMHra~^I^^^B^jjs~m*





HAND TAILORED TO FIT

EXPOSED AGGREGATE

REQUIREMENTS
COLOR A wide range of colors available
from eight Carolina plants and
other locations
CRUSHED or naturally rounded material
HAND-PICKED To eliminate foreign material
SIZED for specific applications-graded
in 1/8" increments
STOCK-PILED in large storage areas to
insure color continuity
and uniformity
PACKED in 100# bags or bulk loaded T






^ (..' DECORATIVE GRAVEL
., Uniformly sized in
ranges 1" to 4"
FILTER GRAVEL
Rounded white filter
SERVICE gravel accurately
ENGINEERS graded to specifications
AVAILABLE



BECKER COUNTY SAND & GRAVEL CO.
SPECIALTY PRODUCTS DIVISION
OFFICE: CHERAW, S. C. BOX 848 TEL: 537-7883
PLANT: BENNETTSVILLE, S. C. BOX 596 TEL: 479-2431
LARGEST GRAVEL PRODUCERS IN THE SOUTHEAST
MAY, 1963 33









































A Technical Center...
(Continued from Page 17)
really satisfying to none. Superior
work produced by the "team" is cred-
ited to a steel-willed "committee
chairman" who is at heart a small
office man capable of resisting many
of the "team" pressures.
It seems to me that whichever ap-
proach we take, we are much closer
to complete agreement than the fore-
going may indicate. The essential,
precious ingredient in producing a
truly successful building is a sensitive,
knowledgeable architect who knows
what he wants and how to get it.
Very few "happy" buildings are just
a fortunate coincidence. Extremely
few architects would undertake the
design of a substantial project with-
out the assistance of supporting con-
sultant experts. Nearly all will agree
that a brilliant concept springs from
a single mind, even in the most ad-
vanced concept of group endeavors.
Perhaps we also agree that the prime
motivation compelling us to follow
this particular profession is the artist's
desire to create beauty and to be
personally recognized as the creator.
I believe there is available to us


another approach to Architectural
Practice One which preserves the
freedom and identity of the indi-
vidual practitioner while providing
him the major resources of a large,
well coordinated staff at the lowest
possible cost in money, time and
personal obligation.
This approach involves the de-
velopment of legally incorporated
architect's services organizations own-
ed and operated by participating arch-
itects. Its function suggests the name
ARCHITECTS' TECHNICAL
CENTER.
The basic concept is relatively
simple. It is established on the prem-
ise that an architect's central assets
are his talent and time and his ability
to attract clients, and that his release
from other commitments to the high-
est judicious degree possible will en-
hance his opportunities for rewarding
practice.
Ideally, the Architects' Technical
Center (ATC) would be staffed with
the most competent technicians avail-
able including professional draftsmen,
specification writers, estimators, in-
spectors, engineers, and other support-
ing specialists. ATC would make
available to its participating owners
the necessary technology to prepare
the construction documents required
to execute the architects design on
the highest possible order of compe-
tence. It would, to the extent he de-
sired, be his personal staff, operating
under his direction, on his projects.
It would not, however, remain as a
lingering financial responsibility when
the project no longer required such
extensive organization. In this way,
the architect who prefers a deeper
personal involvement in fewer projects
could have at his command a com-
petent team of specialists to execute
the largely mechanical details of prac-
tice leaving the designer much greater
freedom from administrative duties to
function as a creative designer.
That's the capsule. The objective
is obviously much simpler than its
attainment, but if the objective
evokes sufficient motivation, it can
be attained with moderate effort.
Space does not permit adequate
review of specifics considered essen-
tial to its organization, but a strong,
successful ATC may well assure the
following results:
Improved construction documents.
Efficient utilization of available
work force.


Closer relationship between archi-
tects.
A well organized, fruitful architect
training ground.
A more lucid public image of the
architect's proper role.
Substantial saving of essential pro-
fessional time.
Making probable even higher levels
of professional performance.
And increased earnings in the
range of 25% 40% even without
increasing volume of work.
And, while ATC should not be ex-
pected to replace either the small or
large firm method of operation, it can
make available to all its participants
the tools required to render the nor-
mal or the comprehensive services
required of the profession today. By
so doing, it would make a valuable
contribution to the profession and to
our society.
In conclusion, it must be admitted
the ideas expressed here are not origi-
nal. It is not unusual to find two or
three compatible architects sharing
office space, secretary and draftsmen,
but conducting separate practices. In
this form, the principles of ATC are
exercised even more frequently in the
legal profession. And, in the medical
profession, the concept is developed
to a high degree in the form of clin-
ics, private hospitals and other similar
arrangements with various names.
The theory has been proven and
tested by application. If it can be
useful to us, we should make a serious
effort to explore its potential, estab-
lish sound policies and encourage its
development. The quality of our tools
will be reflected in beauty we create.


It Is Well To Know...
(Continued from Page 32)
warded to the examinee. Only then,
is the identity of the Examinee made
known; and finally, a list of the names
with the grades earned by each, is
mailed to the Board Members.
This article would be incomplete
without the following suggestions and
word of caution, to all examinees:
1. Write legibly. Many times writ-
ing is such that it is most diffi-
cult to decipher.
2. Be complete, yet succinct, in
your answers. Too many times
excess verbiage so beclouds the
factual answer, that it is most
difficult to ascertain the true
worth of the answer.
THE FLORIDA ARCHITECT











FOR SHERATON'S


FIRST FLORIDA HOTEL...




OF...



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Better PAINTS SINCE 1904


This 2.8 million dollar
motor-hotel offers 200 air-conditioned
rooms, parking facilities for more
than 200 cars and convention
facilities for more than 750.
Harris Paints are used throughout.





Design Architect: Carlos Schoppl, AIA
Supervising Architect: Gordon Johnson, AIA
General Contractor: Taylor Construction Co., Miami, Florida
Painting Contractor: Goddard Painting Co., Miami, Florida


HARRIS STANDARD PAINT COMPANY TAMPA, FLORIDA
Better PAINTS Since 1904


The new Sheraton-Tampa greets travelers with an
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step into another world. The crystalline sea tones of
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attractively decorated in soft tropic colors -
and change for a quick dip in the colorful
free-form pool. Everywhere you go inside and
out the Sheraton-Tampa Motor Hotel presents a
colorful decor selected from the 900 available
Harris Paint colors.

Harris Paints are formulated and manufactured in
Florida to meet Florida's intense semi-tropical
elements. They offer decorative styling
as well as enduring protection.


MAY, 1963


E'i,^r


';..q.ll $St^ F -!'.t ":
;- -1 ^ *^
7MI":--
TUw











LMAY, 1963

Good NEWS about Natural Gas...


AIR CONDITIONING TRIPLED SINCE 1960. FNGA survey shows natural gas
air conditioning installations in Florida currently up 254% over December 1960.
Biggest gain in residential installations up 297%. Principal advantages
cited: long, trouble-free service; low maintenance; economical operation;
dependable supply; adequate heating in winter cycle.

JACKSONVILLE'S NEW 10-STORY SKYSCRAPER addition to Barnett National
Bank, includes new 150-hp natural gas fired boiler. At same time, Bank also
converted two older 125-hp boilers serving present 18-story building.

MORE BIG NAMES IN GAS NEWS. As part of complete modernization
program, 340-room Jack Tar Harrison Hotel, Clearwater, has converted boiler
rooms-to natural gas (estimated annual savings $4,000). Has also added a
third all-gas kitchen for new 1200-seat convention hall. Newest Congress
Inn, Boca Raton, joins chain's major Gulf Coast units as natural gas customers.

MORE ELECTRIC UTILITIES "COOKING WITH GAS." New Florida Gas Trans-
mission line being extended into fast-growing Brevard County has already
reached and is supplying natural gas to Orlando Utilities Commission's big
Indian River Power Plant north of Cocoa.

TAMPA'S JEWISH COMMUNITY is justly proud of their ultra modern
new Community Center at 2808 Horatio St. And Executive Director Nathan
Rothberg is equally proud of the center's all-gas kitchen. "Modern design,
efficiency and moderate operating costs," are included in his "testimonial"
letter to Peoples Gas.

WOLFIE'S DOES IT AGAIN' Already a big natural gas user in his
famous Miami Beach restaurants, Wolfie Cohen still 100% sold....likes to show
off his latest all-gas kitchen in new Boca Raton Wolfie's.

CLOSING THE "MISSILE GAP." Canaveral area, one of few remaining
Florida areas still without natural gas, will be "on the line" in near future.
Cities of Titusville, Cocoa, Cocoa Beach, Melbourne, Eau Gallie and Whispering
Hills surrounding The Cape have granted 30-year franchises to City Gas Company.
County wide pipeline construction is proceeding apace.

"NOTHING BUT NATURAL GAS" could meet the exacting gourmet standards
of brand new Bayou Restaurant in Boca Raton. Architecture as well as cuisine
are in the French Colonial New Orleans tradition.

RIGHT ON TARGETI City of Fort Pierce's new Public Utilities
Building (which houses, among others, the city's natural gas department)
features a modern home-service center complete with all-gas kitchen.

CONVERSION PARADE MARCHES ON1 Hotel Putnam, DeLand's largest, has
converted heating system boiler from heavy oil to natural gas; hot water from
light oil to natural gas. Prime reasons for changeover were ease of operation
and reduction in maintenance costs. Jacksonville's New York Laundry, one of
the State's largest, making 100% switch from #6 fuel oil to natural gas.

Reproduction of information contained in this advertisement is authorized without re-
striction by the Florida Natural Gas Association, P.O. Box 1114?, St. Petersburg, Fla.


THE FLORIDA ARCHITECT








BY-LAWS


FOR THE FLORIDA ASSOCIATION OF ARCHITECTS
OF THE AMERICAN INSTITUTE OF ARCHITECTS, INC.


As adopted by the Membership at the 1962 Convention and amended
as required by the Secretary of the American Institute of Architects.


ARTICLE 1. THE ORGANIZATION
Section 1. Name.
a. The name of this organization is the FLORIDA
ASSOCIATION OF ARCHITECTS OF THE AMERICAN INSTITUTE
OF ARCHITECTS, INC., a non-profit incorporated, State or-
ganization chartered by The American Institue of Archi-
tects and the State of Florida.
b. In these By-laws the corporation is called the Asso-
ciation, the American Institute of Architects, The Institute,
and the Articles of Reincorporation, the Charter.

Section 2. Objects.
a. The objects of the Association are to organize and
unite the architects of the State of Florida, to promote and
forward the objects of The Institute and to represent and
act for the architectural profession in the State of Florida.
b. The Association shall encourage and foster the
continual improvement of the aesthetic, scientific and prac-
tical efficiency of the profession; to cooperate with other
professions and to participate in matters of general public
welfare to insure the advancement of the living standards
of the people through their improved environment; and
to conduct educational and public relation programs to
achieve the Association's objects.

Section 3. Composition.
a. The Association shall consist of all members of
The Institute in its component chapter organizations in
the State of Florida.
b. The domain of the Association is the State of
Florida and is divided in groups of counties, herein re-
ferred to as Areas as follows:
(1) North Florida Area: Escambia, Santa Rosa, Oka-
loosa, Walton, Holmes, Washington, Bay, Jackson, Cal-
houn, Gulf, Franklin, Liberty, Gadsden, Leon, Wakulla,
Jefferson, Madison, Taylor, Hamilton, Suwannee, Lafay-
ette, Dixie, Columbia, Gilchrist, Levy, Baker, Union,
Bradford, Alachua, Marion, Putnam, Clay, Duval, Nassau,
St. Johns.
(2) Central Florida Area: Citrus, Hernando, Pasco,
Pinellas, Hillsboro, Manatee, Sarasota, Sumter, Polk,
Hardee, DeSoto, Highlands, Lake, Volusia, Seminole,
Orange, Osceola, Brevard, Flagler, Lee, Charlotte.
(3) South Florida Area: Indian River, Okeechobee,
St. Lucie, Martin, Glades, Hendry, Palm Beach, Broward,
Dade, Monroe, Collier.
c. The membership is organized into members, Board
MAY, 1963


of Directors, (herein called the Board), officers and com-
mittees with dues, privileges and classifications of mem-
bership; functions and responsibilities of the Board and
committees; and the qualifications and duties of officers,
all as set forth hereinafter.


ARTICLE II. MEMBERSHIP
Section 1. Corporate Member.
a. Every registered architect practicing or residing in
the State of Florida is assigned to one of its component
Chapters in the State. When such an architect is a bona
fide member in good standing with The Institute, he shall
be a Corporate Member of the Association.
b. A Corporate Member shall have all the rights and
privileges, benefits and obligations embodied in full
membership including the right to vote, hold office, and
represent the Association as a delegate or as otherwise
designated.

Section 2. Associate Member.
a. An Associate Member of the Association shall be
any classification of Chapter membership recognized by
The Institute other than corporate membership.
b. An Associate shall have privileges and benefits of
membership commensurate with his obligations, but shall
not have the right to vote, hold office or to represent the
Association.

Section 3. Student Associate.
a. A student in an architectural school or college in
the State of Florida who is a Student Associate of The
Institute is a Student Associate of the Association.
b. The Association or any Florida Chapter may
establish and sponsor student chapters in schools of archi-
tecture in Florida under conditions established by The
Institute. When sponsorship is by a Chapter, the Student
Chapter is related to the Association through the spon-
soring Chapter. When the Association sponsors a Student
Chapter, the relationship will be directly with the Board
which will supervise the preparation of its constitution
and by-laws and obtain approval of them from The
Institute.

Section 4. Member Emeritus.
A member, who qualifies for status as Member Emeri-
tus of The Institute, shall be a Member Emeritus of the
Association and shall be exempted from payment of dues,
(Continued on Page 38)





PAGE
NOT AVAILABLE
FOR SCANNING





(4) Written petition to the Board signed by not
less than twenty-five per cent of the total number of
members in good standing of the Association.
b. Chapter representation shall be by delegate,
under the same rules governing the conduct of the Con-
vention.
c. The number of delegates for each Chapter shall
be the same as for the last preceding Convention.
d. A new Chapter chartered subsequent to the last
previous Convention shall be entitled to delegate votes
in accordance with the Secretary's count of such Chapter's
Corporate Members in good standing fifteen days prior to
the special meeting.

Section 3. Notice.
Notice of the Convention or Special Meeting of the
Association shall be served on each member and Chapter
of the Association by letter or in an official publication of
the Association. Notice of the Convention shall be served
not less than thirty days before the opening session, and
in case of Special Meetings, not less than fifteen days
before such meetings.

Section 4. Rules of Order.
All meetings shall be conducted in accordance with
Robert's Rules of Order.

Section 5. Voting.
a. Voting may be by affirmation, unless a vote by
roll call is requested by a qualified delegate, at which time
a roll call vote of the delegations shall be taken.
b. The Chairman or acting Chairman of each dele-
gation shall cast the votes for his Chapter's delegation,
but Chapters shall not be required to vote as a unit.
c. No Chapter may vote by proxy.
d. An officer of the Association shall be entitled to
vote only as a member of his Chapter delegation except
that the President shall have an independent vote in the
event of a tie.

Section 6. Letter Ballots.
No vote shall be taken by letter ballot.

Section 7.
Delegates to American Institute of Architects Convention
The Delegate, or Delegates representing the Associa-
tion at the Annual Convention of the American Institute
of Architects shall be Corporate Members of The Institute
selected by the Board.

Section 8. Suspension of By-laws.
These By-Laws may be suspended at any meeting for
the transaction of any special business by a two-thirds roll
call vote of the delegates present. When the special busi-
ness has been consummated, the By-laws shall be immedi-
ately in force again.

ARTICLE IV. BOARD OF DIRECTORS
Section 1. Membership.
a. There shall be a Board of Directors, in these By-
MAY, 1963


laws referred to as the Board. The Board shall consist of:
(1) The Officers of the Association;
(2) One or more Directors elected from each Florida
Chapter of The American Institute of Architects as here-
inafter provided;
(3) A Director-at-Large, who shall be the Director
of the Florida Region of The American Institute of
Architects; and
(4) The immediate past president, who shall be a
member of the Board the year following his term as
president.
b. The Directors, one or more from each Chapter,
shall be elected by each Chapter at its Annual Meeting.
(1) An Alternate Director, one for each Director,
shall be elected by each Chapter at its annual meeting
to function for the Director when the Director cannot
attend Board meetings or serve as a Director.
(2) The number of Directors from each Chapter
shall be based on The Institute membership in the various
Chapters as determined by the current membership roster
of The Institute as follows:
No. of Members in Chapter No. of Directors
1 to 19 1
20 to 59 2
60 or more 3
c. The Florida Student Associates of Chapters of
The American Institute of Architects shall be represented
on the Board by Student Representatives who shall main-
tain liaison between the Association and their Student
Chapter.

Section 2. Vacancies.
Vacancy of a Director on the Board shall be filled as
set forth in the Charter.

Section 3. Authority.
a. The Board shall manage, direct, control, conduct
and administer the property, affairs and business of the
Association, and between annual Conventions, within the
appropriations made therefore, put into effect all general
policies, directives and instructions adopted by the Asso-
ciation at a meeting of the Association.
b. The Board shall issue and mail such bulletins and
publications to its members and to others as determined
by the Board.
c. The Board shall establish and adopt rules and
regulations supplementing, but not in conflict with the
Charter and these By-laws, to govern the use of the
property, name, initials, symbol and insignia of the Asso-
ciation and to govern the affairs and business of the
Association.
d. Each Director, and Alternate Director in the ab-
sence of the Director, shall convey to the Board the
actions and requests of the Chapter he represents.

Section 4. Meetings.
a. Regular Meetings: The Board shall hold at least
four regular meetings each year.
(Continued on Page 40)





FAA BY-LAWS
(Continued from Page 39)
(1) Time and place of the meetings shall be fixed
by the Board.
(2) One regular meeting shall be held immediately
preceding the opening of the annual Convention and
another meeting within thirty days after the beginning of
the new fiscal year.
(3) Ten members of the Board shall constitute a
quorum and all decisions shall be made by concurring vote
of not less than a majority of those members present.
b. Special Meetings: A special meeting of the Board
may be called by the President, or by a written notice by
a majority of the Officers or by six members of the Board.
(1) Time and place for the special meeting shall be
fixed by the person or persons calling the meeting.
c. Notices and Minutes:
(1) Notice of each meeting of the Board shall be
sent in writing by the Secretary to each member of the
Board at least five days before the date fixed for the
meeting.
(2) Minutes of the meetings of the Board shall be
recorded by the Secretary and approved by the Board in
its succeeding meeting.


ARTICLE V. OFFICERS OF THE ASSOCIATION
Section 1. Election.
a. The Officers of the Association shall be members
of the Board and elected by a majority vote of accredited
delegates present and voting at the annual meeting.
b. The Officers of the Association shall be a Presi-
dent; Vice-Presidents, one from each Area; Secretary;
Treasurer and shall be Corporate Members in good stand-
ing with their Chapters, the Association and The Institute.
c. All officers with the exception of the Vice-Presi-
dents shall be elected for terms of one year. No officer
shall be eligible for re-election to succeed himself more
than once, except that the Secretary and Treasurer may
hold office longer than two consecutive terms when re-
elected for additional terms by two-thirds ballot vote.
d. One Vice-President shall be elected each year for
a term of three years. Vice-Presidents, one from each
Area, shall be designated, in declining order of seniority
of length of service as Vice-President, as First Vice-Presi-
dent, Second Vice-President and Third Vice-President.
e. All terms of office shall begin with the fiscal year.
f. Any or all officers shall hold office until their
successors have been elected and qualified.If a vacancy
occurs in any office of the Association, other than the
expiration of the term of office, such vacancy shall be
filled as set forth in the Charter.
g. Only such members who have been officers or
who have served on the Board for at least one year are
eligible for nomination for President.

Section 2. President.
a. The President shall be the administrative head of
the Association and shall exercise general supervision of
its business and affairs, except such thereof as are placed
40


under the administration and supervision of the Secretary
and of the Treasurer, respectively, and he shall perform
all the duties incidental to his office and those that are
required to be performed by him by law, the Charter,
these By-laws, and those that are properly delegated to
him by the Board.
b. The President shall preside at all meetings of the
Association and the Board and shall be Chairman of the
Executive Committee.

Section 3. Vice-Presidents.
a. Under the direction of the President, each Vice-
President shall exercise general supervision of Association
affairs in his Area.
b. They shall perform other duties that are properly
assigned to them by the Board.
c. The First Vice-President shall possess all the
powers and shall perform all the duties of the President
in the event of the absence of the President or his dis-
ability, refusal or failure to act. In the event, that for any
reason, the President and the First Vice-President are
absent, unable or refuse to perform the duties, the order
of succession shall be the Second Vice-President, then the
Third Vice-President.

Section 4. The Secretary.
a. General Duties of the Secretary. The Secretary
shall be an administrative officer of the Association and
shall act as its recording secretary and its corresponding
secretary and as the secretary of each meeting of the Asso-
ciation, the Board and the Executive Committee. He shall
perform the duties usual and incidental to his office and
the duties that are required to be performed by the law,
the Charter, these By-laws and the duties properly as-
signed to him by the Board.
b. Specific Duties of the Secretary.
(1) Custody of Property. The Secretary shall have
custody of and shall safeguard and shall keep in order all
property of the Association, except that property with
which the Treasurer is charged.
(2) Issue Notices. He shall be responsible for the
preparation and issuance of all notices and all calls and
notices of all meetings of the Association, the Board and
the Executive Committee.
(3) Conduct Correspondence and Maintain Records.
He shall conduct the correspondence, keep the member-
ship roll and corporate records, minutes, annual reports.
(4) Affix Seal and Sign Papers. He shall keep the
seal of the Association and affix it on such instruments as
require it and sign all papers that require the attest or
approval of the Association.
(5) Prepare the Board's Annual Report. In collabor-
ation with the Officers of the Association, he shall prepare
the annual report of the Board.
(6) Meetings. He shall have charge of all matters
pertaining to the arrangements for and recording of
meetings.
c. Delegation of Duties. Delegation of the actual
performance of his duties is the prerogative of the Secre-
tary, however, he shall not delegate his responsibility for
the property of the Association, or affixing the seal of the
Association, or the making of any attestation or certifica-
THE FLORIDA ARCHITECT






tion required to be given by him, or the signing of any
document requiring his signature.

Section 5. The Treasurer.
a. General Duties of the Treasurer. The Treasurer
shall be an administrative officer of the Association and
shall exercise general supervision of its financial affairs,
keeping the records and books of account thereof. He
shall assist the Finance and Budget Committee to prepare
the budget, collect amounts due the Association and shall
have the custody of its securities, funds and moneys making
the disbursements for the Association therefrom. He shall
have charge of all matters relating to insurance, taxes,
bonds, instruments and papers involving financial trans-
actions. He shall conduct the correspondence relating to
his office. He shall sign all instruments of the Association
whereon his signature is required, and perform all duties
required to be performed by him by law, these By-laws,
and the duties that are properly assigned to him by the
Board.
b. Reports of the Treasurer. The Treasurer shall
make a written report to the Board at its regular meetings
and to the delegates at each annual meeting and other
meetings of the Association if required. Each report shall
describe the financial condition of the Association, a
comparison of the budget to appropriations as of the date
of the report, the income and expenditures for the period
of the report, and the Treasurer's recommendations on
financial matters.
c. Liability of the Treasurer. The Treasurer, per-
sonally, shall not be liable for any decrease of the capital,
surplus, income, balance or reserve of any fund or account
resulting from any of his acts performed in good faith in
conducting the usual business of his office. When a new
treasurer takes office, the retiring treasurer shall turn over
to his successor a copy of the closing audit of the treasury
and all the records and books of account and all moneys,
securities, and other valuable items and papers belonging
to the Association that are in his custody and possession.
The incoming treasurer shall check the same and, if found
correct, shall give the retiring treasurer his receipt therefore
and a complete release of the retiring treasurer from any
liability thereafter with respect thereto.
d. Delegation of Duties. The Treasurer may not
authorize any person to sign any financial instrument,
notice or agreement of the Association that requires the
signature of the Treasurer, unless such delegation or
authorization is expressly permitted by these By-laws or
the Board, but he may delegate to assistants the actual
performance of the clerical, bookkeeping, statistical, col-
lecting, and recording work of his office and may author-
ize designated assistants to sign, under their respective
titles, records, vouchers, receipts and other documents if
such is not prohibited by the By-laws.


ARTICLE VI.
EXECUTIVE COMMITTEE OF THE BOARD
Section 1. Composition.
There shall be an Executive Committee of the Board
composed of the President, a Vice-President, the Secre-
tary, the Treasurer and the Director-at-Large of the Asso-
MAY, 1963


ciation. The Immediate Past President shall serve on the
Executive Committee the year following his term as
President as an ex officio member.

Section 2. Powers Delegated to the Committee.
The Executive Committee shall have full authority,
right and power to act for the Board during periods be-
tween Board meetings on all matters except that it shall
not:
(1) adopt a general budget;
(2) change the policies, rules of the Board or the
By-laws;
(3) make an award of honor;
(4) purchase, sell, lease, or hypothecate any real
property;
(5) form an affiliation;
(6) fix assessments and annual dues; however, it
shall be allowed to act for the Board on any of the fore-
going excepted matters which have been delegated spec-
ifically to it by two-thirds vote of the Board.

Section 3. Decisions of the Committee.
a. The President, who shall be the chairman of the
Executive Committee, shall fix the time and place for the
meetings of the Executive Committee.
b. A quorum of two-thirds of its members shall be
necessary to transact business at a meeting. Every decision
of the Executive Committee shall not be less than a
majority of votes.
c. The Executive Committee must actually meet in
order to transact business, otherwise the acts and decisions
of the Executive Committee are not binding on the
Board or the Association.
d. The actions of the Executive Committee shall be
recorded in minutes and ratified by the Board at its
meeting following such action.


ARTICLE VII. EXECUTIVE DIRECTOR
Section 1. Executive Officer.
a. There shall be an executive officer, employed by
the Board and responsible to the Board, in charge of the
administrative and executive offices of the Association and
he shall be known as the Executive Director.
b. The Executive Director shall be the chief execu-
tive officer of the Association and shall have general man-
agement of the administrative affairs subject to the general
direction and control of the Board and supervision by the
Officers of the Association.
c. The Executive Director shall be the Assistant
Treasurer and shall perform such duties in this capacity
as the Treasurer may direct and under his direct super-
vision.

Section 2. Duties.
a. The Executive Director shall have general over-
sight of all the departments of the Association, carrying
out Board directives, and interpreting Board policies.
(Continued on Page 42)






FAA BY-LAWS
(Continued from Page 41)
b. He shall stimulate programs under the various
departments and coordinate all inter-departmental affairs.
c. He shall maintain liaison with other professional
societies, especially those allied with architecture, and
with trade associations related to the construction industry
so that he and the Association are apprised of the activities
of these societies and associations and so that timely co-
operation of the Association can be given when such
cooperation is warranted.

Section 3. Assistants.
The Board may employ assistants to the Executive
Director to perform such duties of the Executive Director
as assigned by the Executive Director with the consent
of the Board.


ARTICLE VIII. COMMITTEES
Section 1. Classes.
a. There shall be standing committees and special
committees.
(1) Standing committees shall be vertical and non-
vertical; vertical standing committees shall be those desig-
nated by The Institute; non-vertical standing committees,
those necessary to accomplish the operations of the Asso-
ciation.
(2) Special committees shall be those required for
specific short term activities of the Association.
b. There shall be a Nominating Committee, a
Regional Judiciary Committee, and a Committee on
Finance and Budget.

Section 2. Structure.
a. The vertical standing committees shall be those
designated by The Institute to be organized on the
regional and chapter levels and whose functions parellel
those of national committees of The Institute. These com-
mittees shall be called Regional FAA-AIA Committees.
(1) The membership of these committees shall be
the Chairmen of the Chapter Committees performing
the same functions as the Association committee at
Chapter level; one from each of the chapters.
(2) The Chairmen of these committees shall be
Corporate Members appointed by The Institute. Recom-
mendations from the President with the consent of the
Board shall be given to the Director of the Florida Region
for submission to The Institute.
b. Non-vertical standing committees shall be those
required to accomplish the operations of the Association
and are not parallel with functions of the National Com-
mittees of The Institute.
(1) The membership of these committees shall be
selected by the President from the membership according
to policies established by the Board.
(2) The chairmen of these committees shall be ap-
pointed for three-year terms by the President with the
consent of the Board.
42


c. Special committees may be created by the Presi-
dent or by the Board for specific, short term activities.
When created by the President, the Board, at its- next
meeting thereafter, shall review such action and may con-
tinue or discontinue such committees, or make changes
in personnel as it may deem proper. Special committees
shall expire with the fiscal year, but may be re-created to
continue to function into the following fiscal year.
(1) Chairmen and members for special committees
shall be appointed from the membership and their terms
shall expire with the Committee.
d. The President's recommendations for Committee
Chairmen for the following fiscal year shall be presented
to the Board at its regular meeting immediately prior to
the Convention of the Association for Board approval and
advice. The committee chairmen for the following fiscal
year shall be announced at a business session of the pre-
ceding Convention.

Section 3. Reorganization.
The President may, at any time, discontinue non-
vertical standing committees, and special committees, alter
their classifications, or make any changes in their person-
nel without regard to the terms of appointment of the
committee members, however at the next meeting after
such action, the Board shall review the changes and take
any action it regards proper.

Section 4. Nominating Committee.
a. There shall be a Nominating Committee whose
duty shall be to nominate members in good standing with
The Institute, the Chapter and the Association, qualified
to become Officers in the Association for each of the
offices about to be vacated.
b. The Board, at least sixty days before the
Convention of the Association, shall elect the committee
composed of a Chairman and not less than one member
from each Area. Chairman and members shall be Cor-
porate Members.
c. The Committee shall apprise the membership of
their nominations prior to the convening of the Conven-
tion and shall report their nominations to the Convention
at the first business session.
d. The powers of the Committee shall terminate
with the adjournment of the Convention.

Section 5. Regional Judiciary Committee.
a. The Regional Judiciary Committee shall conduct
initial hearings on charges of unprofessional conduct
against a Corporate Member of the Association which have
been referred to it by The Institute and which hearings
shall be conducted according to the By-laws and Rules
of The Board of The Institute.
b. The Regional Judiciary Committee shall be com-
posed of three Corporate Members, elected to serve stag-
gered three year terms, and an Alternate, elected to serve
a one year term. Members and Alternate shall be members
in good standing in The Institute, shall be from different
chapters in the Region, and shall not be the Regional
Director nor Officers of The Institute.
THE FLORIDA ARCHITECT







c. The senior member shall be Chairman during his
last year of service.
d. The Regional Judiciary Committee shall conduct
hearings, providing cases referred to it by The Institute'
are pending, in accordance with the procedure established
in the rules of The Board of Directors of The Institute.
Section 6. Committee on Finance and Budget.
a. There shall be a Committee on Finance and
Budget whose duty shall be to prepare the annual budget
for the Board and to recommend fiscal policies for
adoption by the Association.
b. The Committee shall consist of five members who
are serving or have served as a Director or who have held
office in the Association, appointed by the President with
the Board approval, to serve for the initial year terms as
follows: 2 members for one year; 2 members for two years;
1 member for three years. As their terms expire appoint-
ments shall be made for three year terms. The President
annually shall designate one of the senior members to act
as chairman.
c. The annual budget for the fiscal year following
the annual meeting shall be presented in draft for the
Board meeting immediately before the Convention for
its comments and report to the Convention.
d. The final recommended budget shall be prepared
for the Board approval at the first meeting of the Board
in the new fiscal year.
e. The Committee shall provide for long-range fiscal
planning for the Association and recommend policies
related to funding, investments, travel and expense ac-
counts, control of service projects, supplemental income
and other financial matters which will enhance the Asso-
ciation's financial stability and accrue benefits to the
members and the total profession, present and future.

Section 7. Operations.
a. The Secretary shall notify the chairmen and mem-
bers of the various committees the names and addresses
of their respective committee members and their various
assignments.
b. The President shall be ex-officio a member of all
committees, and the Secretary may act as secretary for
the committee if so selected by the committee.
,c. Committees have the right to request and receive
all information and records in possession of the Association
and necessary to discharge the duties assigned them.
d. Committees shall act as advisors to the Board and
shall report their findings, recommendations and actions
to the Board except the Regional Judiciary Committee
whose reports are confidential and required by The Insti-
tute to be made directly to the Executive Director thereof.
e. The majority of members of a committee shall
constitute a quorum. Findings, recommendations and
actions of a committee shall be made according to the
concurring vote of the majority of members present at a
committee meeting or a concurring majority vote of
letter ballots.
f. The chairman of any committee requiring an
appropriation shall submit a written request to the Board
for the amount required and reasons thereof, and if
MAY, 1963


granted, file with the final report of the committee a
detailed accounting of moneys appropriated and expended.
(1) Expenses of the members of the Regional
Judiciary Committee attending meetings shall be reim-
bursed by The Institute in the manner and amount as
prescribed by the Treasurer of The Institute.
g. No committee nor any member or chairman
thereof shall incur financial obligations unless funds are
available in its appropriation and it is authorized to do so
by the Board. No committee nor any member or chairman,
shall commit the Association, orally or otherwise, on any
matter unless specifically authorized to do so by the
Board.
h. When their terms expire, committee chairmen
and members shall transmit to their successors all informa-
tion and records necessary to continue the work of the
committees.


ARTICLE IX. FINANCIAL
Section 1. Fiscal Year.
The fiscal year of this Association shall be the calendar
year.

Section 2. Dues.
a. Annual dues equal to the pro-rata share required

to defray the expenses of the Association for the ensuing
fiscal year shall be recommended by the Board and deter-
mined and fixed by the Convention.
b. Each member shall contribute annual dues in an
amount determined by the Convention.
c. Dues shall be for the Association's fiscal year and
shall be due and payable on the first day of the fiscal
year, January 1st.
d. Any Member whose dues for the current year
have not been paid by the first day of July shall be con-
sidered delinquent and the Secretary shall, at that time,
send written notice of such delinquency to each such
member and to the secretary of his Chapter.
e. The Secretary shall request The Institute to sus-
pend the membership of any Corporate Member whose
dues remain unpaid on the last day of the previous year,
on or about the tenth day of each January. The Secretary
shall notify, each such member and the secretary of his
Chapter of this action at the same time.
f. The Secretary ipso facto shall suspend the Mem-
bership of any Associate Member whose dues remain
unpaid on the last day of the previous year on or about
the tenth day of each January, and shall so notify each
such member and the secretary of his Chapter at that
time.
g. Termination of Membership for any Corporate
Member shall be only by action of The Institute.
h. The Board may terminate the membership of
any Associate Member for non-payment of dues twelve
months after such Member has been suspended by the
Secretary. The Secretary shall remove from the rolls of
or other appropriate instrument, signed by the person
the Association the name of any Associate Member upon
(Continued on Page 44)






FAA BY-LAWS
(Continued from Page 43)
receiving notice of termination of membership by his
Chapter.
i. Each Chapter treasurer shall collect dues from
each member assigned to his Chapter and shall promptly
remit dues collected to the Treasurer of the Association
at the office of the Association. On request of any Chapter
and with approval of the Board, its Chapter treasurer
may delegate his dues collecting responsibility to the
Treasurer of the Association.

Section 3. Contributions.
The Board, at any regular meeting, by a concurring
vote of two-thirds of the members present, or at any
special meeting called therefor, may authorize the raising
of, and thereupon raise, money by voluntary contribution
from its members, in addition to annual dues, for any
designated special purpose consistent with the objectives
of the Association, and prescribe the manner in which
such contributions shall be collected. Non-payment of
contributions shall not abridge, suspend, or terminate the
privileges and rights of any member.

Section 4. Funds and Securities.
a. All moneys received by the Association shall be
promptly deposited, in their original form, in a depository
approved by the Board.
b. Every disbursement of money, except for petty
cash, shall be by check of the Association, signed by the
Treasurer and countersigned by another officer designated
by the Board.
c. The Treasurer shall establish petty cash accounts
as authorized by the Board. These funds shall be disbursed
for the usual petty cash purposes, by the person named
in the Board's authorization of the account. Statements of
expenditures shall be duly recorded and the expenditures
approved by the Treasurer before the account is re-
plenished.
d. Reserve or funds in excess of required operating
funds shall be deposited by the Treasurer in an interest-
bearing depository approved by the Board, or when
authorized by the Board. Such funds may be invested in
short term government or municipal bonds or equivalent
securities.

Section 5. Annual Budget.
a. The Board shall adopt an annual budget at its
first meeting each year, by a concurring vote of not less
than two-thirds of its membership present. The Budget
shall show in detail the anticipated income and expendi-
tures of the Association for the fiscal year.
b. Unless authorized and directed to do so at a
Convention or special meeting of the Association, the
Board shall not adopt any budget, make any appropria-
tions, or authorize any expenditure or in any way obligate
or incur obligation for the Association, which, in the
aggregate of any fiscal year, exceeds the estimated income
of the Association for such year.
c. Each expenditure of money and each financial
liability of the Association shall be evidenced by a voucher,


or persons authorized to incur the expense or liability,
except petty cash expenditures which shall be subject to
the approval of the Treasurer, and shall be accounted
against appropriated and/or budgeted items.

Section 6. Audits.
The Board shall authorize employment of a Certified
Public Accountant to audit the books and accounts of
the Association for report at the first Board meeting of
each fiscal year.


ARTICLE X. AMENDMENTS
Section 1. By Meetings of the Association.
The Charter and By-laws of the Association may be
amended at any annual or special meeting of the Asso-
ciation provided:
(1) Written notice stating the purpose and reason
for each proposed amendment is sent to each Corporate
and Associate Member not less than thirty days
prior to the date of the meeting at which the proposed
amendment is to be voted on. A copy of the proposed
amendments shall be included with the notice circulated
as set forth in the Charter.
(2) Voting shall be by roll-call only and shall
require the concurring vote of not less than two-thirds
of the total delegates-votes present at the meeting.
(3) Every resolution or motion of this Association
amending its Charter or By-laws shall state that it will
become effective only if and when it is approved by The
American Institute of Architects.
(4) Immediately following adoption of such reso-
lution or motion, the Secretary shall submit a copy of
the amendment and the resolution to the Secretary of The
Institute requesting Institute approval. Upon receipt
of such approval, the Secretary shall enter the amendment
and record its approval in the proper place in the-docu-
ments with the date of the amendment and its approval.

Section 2. By The Institute.
The Institute, unless the statutes forbid, may amend
any provision of these By-laws when the Association fails
to enact amendments properly requested by The Institute.
Each amendment made by The Institute shall have the
same force and effect as if made by the Association, and
shall be effective immediately on receipt of the notice
of the Secretary of The Institute containing the amend-
ment. The Secretary shall enter such amendment in the
proper place in these By-laws and notify the Chapters
of the change.

Section 3. Title and Numbering.
The Secretary may rearrange, retitle, renumber or
correct obvious errors in the various articles, sections and
paragraphs of these By-laws as becomes necessary.


ARTICLE XI. RESPONSIBILITY
The Association shall not be responsible for any vote
or statement of its officers or members nor be pledged or
bound in any manner except by the approval of the Board,
in conformity with these By-laws.
THE FLORIDA ARCHITECT







- -


The
Clean.

Quality --
... CONCRETE
DRIVEWAYS
Custom-styled driveways of ready-mixed concrete add value, distinction and
individuality to any home, traditional or contemporary.
Concrete never softens, never needs resealing; its surface stays ripple free with
edges neat and trim, regardless of the weather.
Unlimited design with widest selection of textures and colors are available
with concrete.


GENERAL PORTLAND CEMENT COMPANY
MAY, 1963


'I







GRAND BAHAMA

HOTEL & COUNTRY CLUB
Site of the
Florida Association of Architects

November Convention

cordially invites the National A. I. A. Delegates
to visit this beautiful Hotel
Prior to or After Your Miami Convention



For Information
CALL or WRITE our Miami Office
Telephone: NE 3-9577
P. O. Box 59-2375
Miami, Florida


Enjoy the Worlds' Finest Fishing,
Golf on Our 18-Hole Championship Course
or
Relax Around the Worlds' Largest Pool


THE FLORIDA ARCHITECT






Speed...
(Continued from Page 29)
same." Keeping in mind principles
will serve as a basis of reference. By
recalling, for example, the basic func-
tioning of basic types of mechanical
systems, by keeping in mind the basic
chemical and physical characteristics
of materials, by retaining a frank
appraisal of automation, we very soon
see that many products which are
called "new" are perhaps merely new-
ly certified, or newly rated or they
have a new color or a new shape, or
a new application, or a new method
of connection.

IV
In conclusion, I suppose really the
main danger to architecture today is
letting technique dictate solutions, to
let the technical tail wag the architec-
tural dog. As CURT SIEGEL says in
his excellent recently published book
entitled Structure and Form in Mod-
ern Architecture: "Modern architec-
ture is characterized by an excess of
artistically unassimilated solutions."
And to this, as though in reply,
JOHN CROSBY wrote recently in the
New York Herald Tribune: "Our
problem will soon be one of learning
how NOT to do all the things that
machines are going to do for us."




Literature Available
A complete Washroom Advisory
Service to assist architects in planning
new washrooms and remodeling old
ones is described in a new 16-page
booklet available from the Scott
Paper Company, Philadelphia.
Architects are offered free assist-
ance in designing washrooms which
provide efficient traffic flow, easy
maintenance, and modern equipment.
The brochure contains case his-
tories showing how Scott's Wash-
room Advisory Service has been util-
ized by various companies. In addi-
tion, basic washroom designs for
office buildings, service stations, and
plants are illustrated and described.
Architectural specification informa-
tion on Scott washroom products and
equipment is included.
Copies of the booklet Form No.
2694 may be obtained by writing:
Scott Paper Company, Philadelphia
13, Pennsylvania.
MAY, 1963


WacoNU





ALL STEEL


CUSTOM FLOOR


AT PRODUCTION LINE COSTS
*Patent Applied for

Washington Aluminum's uniquely designed welded
assembly of formed steel sheets results in the finest
flooring system created. Initial low cost installations,
easy maintenance and interchangeability, combined
with the strength of steel, make WacoPlate your ideal
flooring choice in your next installation.


SCUT-OUTS ANYWHERE I
k WacoPlate's basic panel
provides such inherent
rigidity, cutouts can be
made as desired... now
or later! They never
affect the load bearing
capacity.
: PERFECT LEVELING
WacoPlate's system is
guaranteed firm, stable
and vibration free;
engineered to handle
the most sensitive office
or electronic equipment.
WACOPLATE FITS
ANY DECOR
Any contemporary floor
covering matched to the
precision of steel creates
a magnificent floor that
is seamless, crackless
and flat.


Sweets 13n Write or call for further information.
PAE et. DCWT rT T'S ThTTT7TCTJT


Washington Aluminum Co.. Inc.
Baltimore 29. Md.
w Phone 301 CI2-1000


1=A, Hj3j:.)3:T.-rS3)1N10 Q


I












when TERRAZZO is properly cred,
beautifully finished and correctly
maintained the Hillyard way!
Hillyard Maintaineers are available to serve you in
Florida, with a two-fold counseling service; "job
captain" service for you, and later, maintenance
planning for your client. They offer free job super-
vision, specialized approved products for terrazzo
care, and a client manual for preventive maintenance.
Materials are conveniently warehoused in Florida,
and the Hillyard Maintaineer is
*On joumh St. lAot j ou01 0PaythoW




: k i ^ a^k


LOREN E. ELLIS DAN K. MINNICK
P.O. Box 2343 P.O. Box 2745
Hollywood, Florida Orlando, Florida
Phone: WAbash 2-8121 Phone: GArden 3-8208
.-r..,-',


COMFORT AND

COLD STORAGE




STRONG LIGHTWEIGHT NON-
SHRINKING FEWER JOINTS
LARGER SIZES RESILIENT
LOWER K-FACTOR MOISTURE
RESISTANT NON-ORGANIC
INTEGRAL PLASTIC BASE
EASILY INSTALLED
ARCHITECTS-ENGINEERS-WRITE FOR FREE
COMPLETE INFORMATION BROCHURE
ANOTHER PRODUCT OF


f Di 202 E. CHERRY BS TREETu
IDYFOAM CORP. Also Manufactures: DECK-
Proprietary Chemists Since 1907 MATE Roof Insulation &MINIVEIL AirCurtains
Proprietary Chemists Since 1907


This spring. . cuitse to

JAMAICA* HAITI

NASSAU






7-DAY CRUISES from downtown Miami
The popular and and l 0I0 I
friendly Steamship IEVA N ELI air-conditioned
YEAR-ROUND... EVERY FRIDAY...5 P.M.
to PORT ANTONIO and KINGSTON Jamaica, PORT-AU-PRINCE Haiti
NASSAU Bahamas
Unspoiled Port Antonio ... Bustling Kingston ... Quaint Nassau ... Mystic Haiti
ALL EXPENSE FROM $160 S .. 6,1 ;-lp,
Full run of ship for all passengers... loads of sunning space .. swimming pool
... spacious lounges... full program of entertainment.., orchestra ... dancing
... fare includes all meals and ship as your hotel.
Write for free color brochure...
Make reservations NOW through your TRAVEL AGENT or...
EASTERN STEAMSHIP CORP.
General Agents: Miami 1, Fla.; Pier 3, P.O. Box 882 FRonklin 3-8311
Open weekdays until 5:30 PM Sundays 10 AM 5 PM


Public Relations...
(Continued from Page 11)
As can be seen from the foregoing
list, virtually every phase of a build-
ing program is well covered by such
a panel and this fact was adequately
demonstrated by its ability to handle
a wide range of questions which were
presented to it. It is quite possible
that the size of.such a panel could
be reduced without detriment to the
ability to cover all questions posed.
As a format for conducting the
panel, we selected a lead-off question
for each panelist, in advance of the
program, of a sufficiently broad scope
to serve both as an introduction to
the individual panelist and also to the
field with which he is associated. This
helped to set a pattern which was then
followed in the assignment of subse-
quent questions to the panel. In some
instances, a question was directed to
more than one panelist so as to bring
out a more inclusive and comprehen-
sive answer.
The attendance which the Forum
had was indicative of the interest on
the part of the general public in the
subject. It is very well worth while
to mention that no one left the Audi-
torium until the end of the program,
even though it was in session from 8
p. m. to shortly after 10 p. m. The
backlog of questions presented by
means of question blanks distributed
to the audience was sufficient to have
carried on for at least another hour,
but it was felt wise not to over-stay
our welcome.
One fact which impressed me great-
ly was brought out by Mr. Overton
during one of the preparatory brief-
ing sessions of the panel. He stated
that he had made a survey of the
depositors in Sarasota Federal Sav-
ings and Loan Association, as he had
previously done in another similar
institution, and developed the fact
that more than twenty percent of
them were directly connected with
the building industry as the major
source of their income. From this it
is quite tenable to point out that,
when the building industry is not
busy the entire community is adverse-
ly affected, and of course the coro-
lary to that is equally true. Surely,
the architectural profession is geared
very closely, business-wise, to the over-
all condition of that industry, and
whatever it can do to assist in its
stimulation cannot but help itself.
THE FLORIDA ARCHITECT










ADVERTISERS' INDEX

Anchor Lock of Florida . 11

Becker County Sand
& Gravel Company . 33

Blumcraft of Pittsburgh . 16

Dunan Brick Yards, Inc. 3rd Cover

Dwyer Products
of Florida, Inc. . 2nd Cover

Dyfoam Corporation . 48

Dwoskin . . . .12

Eastern Steamship Corporation 48

Florida Gas Transmission 14 15

Florida Home Heating
Institute . . 50

Florida Investor Owned
Electric Utilities .26- 27

Florida Natural Gas Company 36

Florida Portland Cement Div. 45

Grand Bahama Hotel . 46

George C. Griffin Company 34

Harris Standard Paint . 35

Hillyard Sales . . 48

Knoll Associates, Inc. . 7

Merry Brothers Brick and Tile 3

Modu-Wall, Inc. . . 30

Miami Window Corporation .

Richard Plumer . 9 10

Portland Cement Association 18

Solite . . . . 13

Southern Bell Tel. & Tel. Co. 32

Thompson Door. . 5

Timber Structures . . 8

Washington Aluminum Co. .47

F. Graham Williams Co. .. 49

Zonolite . . . 28




MAY, 1963


JOHN F. HALLMAN, JR., Pres. & Treasurer
MARK P. J. WILLIAMS, Vice-Pres.


Clearwater, Florida


G. ED LUNSFORD, JR., Secretray
FRANK D. WILLIAMS, Vice-Pres.


ESTABLISHED 1910


F. GRAHAM WILLIAMS CO.
INCORPORATED


"Beautiful and Permanent Building Materials"


TRINITY 5-0043


ATLANTA 1690 MONROE DRIVE, N. E.

GA. OFFICES AND YARD


FACE BRICK STRUCTURAL CERAMIC
HANDMADE BRICK GLAZED TILE
CERAMIC GLAZED BRICK SALT GLAZED TILE
GRANITE GLAZED SOLAR SCREENS
LIMESTONE UNGLAZED FACING TILE
BRIAR HILL STONE ARCHITECTURAL TERRA COTTA
CRAB ORCHARD FLAGSTONE BUCKINGHAM AND VERMONT
CRAB ORCHARD RUBBLE STONE SLATE FOR ROOFS AND FLOORS
"NOR-CARLA BLUESTONE" PENNSYLVANIA WILLIAMSTONE


PRECAST LIGHTWEIGHT INSULATING ROOF AND WALL SLABS


We are prepared to give the fullest cooperation and the best
quality and service to the ARCHITECTS, CONTRACTORS and
OWNERS on any of the many Beautiful and Permanent Building
Materials we handle. Write, wire or telephone us COLLECT for
complete information, samples and prices.



Represented in Florida by

MACK E. PALMER
1780 San Marco Blvd., Apt. 4


Jacksonville 7, Florida


Telephone: 398-7255


Telephone: 446-7271


AND

JAMES C. ("Jamie") GILLESPIE
115 Orangeview Avenue






RRSf1


V ..-.....

ALt
A


MR. ARCHITECT:
Our Florida newspaper advertising of
cheap, safe, dependable oil home heat-
ing has been going on for several years.
It seems likely that most of the clients
for whom you are designing houses
know by now that inexpensive fuel oil
cuts home heating bills in half. And
that they will welcome your recommen-
dation of central oil home heating.


FIREPLACE
WALL
3 PORTABLE


FLOOR


See Your Home Heating Dealer Now
for a free home heating survey and cost estimate
to help you select the right size and type of oil
heating equipment for your home. Do it now and
assure your family of healthier, happier living
in cold snap weather at lowest possible cost!
FLORIDA HOME HEATING INSTITUTE
2022 N. W. 7th ST., MIAMI


For YEAR 'ROUND COMFORT: OIL home heating and ELECTRIC
air conditioning the comfort team that works for pennies

0 THE FLORIDA ARCHITECT


I .




Affi


jototttug






...even during winter
cold snaps. That's why
She installed permanent
home heating. And he
m chose OIL heat because i
OIL cuts home heating
bills in half!


^ ^ i^ -B







This Is Red River Rubble...


It's a hard, fine-grained
sandstone from the now-dry
bed of the Kiamichi River in
Oklahoma. In color it ranges
from a warm umber through a
variety of brownish reds to
warm, light tan . Face
textures are just as varied. Over
thousands of years rushing
water has sculptured each
individual stone with an infinite
diversity of hollows, ridges,
striations, swirls and has
worn each surface to a soft,
mellow smoothness . The
general character of this
unusual stone suggests its use
in broad, unbroken areas
wherein rugged scale and rich
color are dominating factors
of design . .Age and exposure
can do nothing to this stone
except enhance the mellow
richness of its natural beauty...


III IIU


* iNN


BRICK


DUNAN BRICK YARDS, INC.


MIAMI, FLORIDA


TUXEDO --1525






This year... Its Grand Bahama





Just 20 minutes by air from Palm Beach, 30 from Miami,
lies the sun-drenched Bahamian paradise that's the site
Sof the FAA's 1963 Convention . The Grand Bahama Club
S" at West End will be headquarters -and the convention
program is now being planned on the basis of a long and
OF j Zf luxurious weekend filled with wonderful scenery, super-
I fine food and service, and more kinds of off-beat tropical
e entertainment than you've ever dreamed of..


At Grand Bahama you'll find fishing, golf, swimming, water skiing, boating, skin-diving, tennis, bowling, trap-shooting-or just plain
loafing. And at the international shopping mart you can pick up bargains, duty free, from a host of varied imports ...

49th ANNUAL FAA CONVENTION
NOVEMBER 7, 8, 9, 10, 1963 GRAND BAHAMA CLUB WEST END, B. W. I.




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