• TABLE OF CONTENTS
HIDE
 Copyright
 Front Cover
 F/A panorama
 Table of Contents
 The architect's place in plann...
 The relationship of architecture...
 Highlights of the convention
 The responsibility of the...
 The road ahead
 News and notes
 State board grants 92 new...
 Advertisers' index
 Dear Mr. Secretary: An open letter...
 Back Cover






Title: Florida architect
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00102
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: December 1962
Frequency: quarterly
regular
 Subjects
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00102
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Copyright
        Copyright
    Front Cover
        Front Cover 1
    F/A panorama
        Front Cover 2
        Page 1
    Table of Contents
        Page 2
        Page 3
    The architect's place in planning
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
    The relationship of architecture to the Florida state building program
        Page 9
        Page 10
    Highlights of the convention
        Page 11
        Page 12
    The responsibility of the institute
        Page 13
        Page 14
    The road ahead
        Page 15
        Page 16
        Page 17
    News and notes
        Page 18
        Page 19
        Page 20
        Page 21
    State board grants 92 new registrations
        Page 22
    Advertisers' index
        Page 23
        Page 24
    Dear Mr. Secretary: An open letter to Florida's Secretary of State, Hon. Tom Adoms
        Page 25
    Back Cover
        Page 26
Full Text

W A A Flo


This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-
Association.

Limited- permission-to. digitize- and. make-this. electronic-
version- available- has- been- granted- by-the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
Uni versity- System* of- F lori da.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on- of- copyright- protect ons.

Requests- for- permissions- should- be- directed- to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association's-web site.




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F/A Panorama...

WORLD'S LARGEST BUILDING FOR MOON FLIGHT BASE ....
When the Saturn C-5 rocket cuddles the first U. S. team of lunar astronauts and
is in a GO condition, her 300 Ions and 360 foot height will be blasted off a
launching site on Merritt Island, now being made ready a short distance north-
west of Cape Canaveral. The launch operations center will be under control of
the National Aeronautics and Space Administration and will contain what is
said by its designers to be the largest building in the free world. Standing
over 500 feet tall and covering more than 10 acres, the structure will permit the
assembly and launch preparation of four lunar space vehicles simultaneously.
The building will enclose 130,000,000 cubic feet of space and will include an
aid conditioning installation large enough adequately to serve New York's Empire
State Building. . But no Florida firms were chosen for its design or engi-
neering. This will be done under the supervision of Col. J. V. Sollohub, District
Engineer, Jacksonville District of the Corps of Engineers, by a new firm called
URSAM from the initials of the New York achitects and engineers who formed
is for the development of the huge building. The architect-member is Max 0.
Urbahn. Urbahn was granted a registration to practice in Florida in June, 1961.
NOW IT'S PERSPECTIVES BY AUTOMATION . .
The one about sending the office boy out for a package of vanishing points
is now as defunct as the dodo. They won't be needed any more, if the newest
of drawing machines comes into general use. This machine-aptly called "Per-
spex"-makes perspectives which its manufactures claim are exact and optically
correct. And it makes them in complete geometric detail to the point where
they are ready for finishing by illustrators. About the size of a standard drawing
drawing table, the new unit has only one moving operational part and over
a two-year series of controlled tests indicated that it could deliver even highly
complex perspective drawings at time savings that averaged over 60 percent
and in some instances reached as high as 90 percent over current, non-mechan-
ical techniques.
WHEN IS A SUBSTITUTE NOT A SUBSTITUTE... ?
If this keeps up plastics will be taking the place of all sorts of materials. Tests
on one type show it to be stronger than steel per unit or cross section. And now
comes a clear version of reinforced with fiberglass that has replaced glass in the
windows of all Savannah, Georgia, schools. Originally used to replace glass
broken by vandals, the plactic panels came through unscathed during a recent
classroom fire. The city's school board decided on the switch to the plastic panes
when the heat of the blaze broke the glass in other windows.
COLLEGE PRESIDENTS KNOW WHAT THEY WANT . .
Most college presidents are aesthetically progressive and have a keen insight of
the architectural problems of creating the desirable educational environments
for their campuses. This was the summary result of a nation-wide questionairre
survey sent to 547 college prexies by the Philadelphia firm of Nolen and Swin-
burne, architects and master planners for a number of northeastern colleges and
universities. Most of the respondents rated the architect as generally effective at
creating buildings to promote educational processes. But many noted the need
for complete familiarity on the part of the architect with educators' requirements.
One president said: "I have observed a certain lack of initiative in presenting
new concepts on the part of architects and engineers." Another commented: "If
we could design a building which would fall down at the end of 40 years, it
would be a great boon to the educational system of the country." On esthetics,
only seven percent preferred "traditional" design about 60 percent picked con-
temporary-or left design preference to the architect.











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ham m ering hom e a point? WELL, MAYBE WE ARE. BUT IT SERVES TO
ILLUSTRATE THAT WHEN THE WORLD'S FINEST ALUMINUM WINDOWS ARE MADE, THEY PROUDLY BEAR THE BIG M,
SYMBOL OF EXCELLENCE OF MIAMI WINDOW CORPORATION. CHANCES ARE, YOU WON'T HAMMER ON OUR WINDOWS, BUT
IT'S COMFORTING TO KNOW THAT THEY'RE DESIGNED TO STAND MANY YEARS OF USE AND ALMOST ANY ABUSE!
IT'S NOT A MIAMI WINDOW UNLESS IT'S MADE BY
MIAMI WINDOW CORPORATION
P.O. BOX 48-877, INTERNATIONAL AIRPORT BRANCH, MIAMI, FLORIDA
DECEMBER, 1962 1


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74e




Florida Architect
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS


l 74a lae ---


F/A Panorama


. . .. Second Cover


The Architect's Place In Planning . . . . . . .
By Lester Pancoast, AIA

The Relationship of Architecture to the Florida State Building Program
By Hon. Tom Adams, Secretary of State


Highlights of the Convention . .
Business. .. Seminars .. and Fun


The Responsibility of The Institute . . . . .
By Henry Lyman Wright, FAIA, AIA President

The Road Ahead . . . . . . . .
By Robert M. Little, FAIA, Director Florida Region, AIA


News and Notes ......... .

State Board Grants 92 Registrations .

Advertisers' Index . . . .

Dear Mr. Secretary . . . .
Editorial, by Roger W. Sherman, AIA


F.A.A. OFFICERS 1962
Robert H. Levison, President, 425 S. Garden Ave., Clearwater
Robert B. Murphy, First Vice-President, 1210 Edgewater Drive, Orlando
William F. Bigoney, Jr., Second V.-President, 2520 E. Las Olas Blvd., Ft. Laud.
William T. Arnett, Third Vice-President, University of Florida, Gainesville
Verner Johnson, Secretary, 250 N. E. 18th Street, Miami
Roy M. Pooley, Jr., Treasurer, Suite 209, 233 E. Bay Street, Jacksonville

DIRECTORS
BROWARD COUNTY: Robert E. Hansen, Charles F. McAlpine, Jr.; DAYTONA
BEACH: Francis R. Walton; FLORIDA CENTRAL: A. Wynn Howell, Richard
E. Jessen, Frank R. Mudano; FLORIDA NORTH: Turpin C. Bannister, FAIA,
Lester N. May; FLORIDA NORTH CENTRAL: Forrest R. Coxen; FLORIDA
NORTHWEST: B. W. Hartman, Jr.; FLORIDA SOUTH: C. Robert Abele, H.
Samuel Kruse, Herbert R. Savage; JACKSONVILLE: A. Robert Broadfoot, Jr.,
Walter B. Schultz, John R. Graveley; MID-FLORIDA: John D. DeLeo, Donald
0. Phelps; PALM BEACH: Harold A. Obst., Hilliard T. Smith, Jr.

Verna M. Sherman, Executive Secretary, 414 Dupont Plaza Center, Miami
THE COVER . .
This is Christmas in concrete-proof that the traditional tree can be fashioned
from any kind of material. This one-standing against the office wall of the
Dunan Brick Yard in Hialeah-was the brain-child of Otis Dunan and was
built, with the aid of a lift-truck and a delicate sense of balance, from some
of the standard concrete grille units his firm makes. The units were merely
stacked, with gravity, not mortar, holding them in place.


. 13


. 18

. 22

. 23

. Third Cover


THE FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not for profit, and is pub-
lished monthly, at 7225 S. W. 82nd Ct.,
Miami 43, Florida; telephone MOhawk 5-5032.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is giverrnto the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
come, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
Controlled circulation postage paid at
Miami, Florida. Single copies, 50 cents; sub-
scription, $5.00 per year . Printed by
McMurray Printers.
PUBLICATION COMMITTEE
Dana B. Johannes, William T. Arnett,
Roy M. Pooley, Jr., Bernard W. Hartman

ROGER W. SHERMAN, AIA
Editor-Publisher

VOLUME 12

NUMBER 12 1962

THE FLORIDA ARCHITECT


. 1 1




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The Architect's Place in


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BIRTH
DEFECTS

ARTHRITIS

POLIO

AND THE SALK


INSTITUTE


Planning


LESTER PANCOAST, AIA,
wrote this article originally
as an address before the
1962 Annual Meeting of the
Florida Planning and Zon-
ing Association held early in
December at Miami Beach.


Although it is not my purpose to
break down the English language, I
have inside myself a definition of
architecture so inclusive that it gob-
bles up planning and design on any
scale: the perception or qualification
of space and time by anyone or any
thing. Not only building designers
and community planners cause archi-
tecture, but trees and rivers and
clouds and there are inevitable ar-
chitectural results of all men's works,
good or bad. But if you won't play
this expansive game, let's agree that
a creature with good social and prac-
tical knowledge and the sine qua non
a sensitivity to space can make
either a good architect or good plan-
ner, conventionally defined.
If they are not the same animal,
architects and planners should be yin
and yang otherwise each can frus-
trate miserably the best efforts of
the other. A unit which does not
relate cannot be good, nor can an
arrangement of poor units. Mumford
says, "If we keep foremost in our
minds this recurring concept of
wholeness, then we must always
strive to relate one thing to another.
It is in this relationship of parts that
quality rests." The architect and plan-
ner can help each other become com-
plete only when they have developed
a common language, and help each
other translate vital kinds of intelli-
gence into a meaningful environment.
Have you heard architects say that
planners by definition cannot be indi-
viduals; that they have not feeling
but cocoons full of numbers: that


". . architects and planners
should be ying and yang . "


politics directs them or represses them
until lack of visible results of their
work removes them from the actual
problem? Is it true that some plan-
ners suggest architects to be prima
donnas unaware of the greater design
and who undermine it with their -
or their clients' irresponsible search
for self-expression?
There is a plethora of forces be-
yond our control. But we must be
more ready to remonstrate for our
convictions, either to our single cli-
ents or to whole arenas of politicians.
We must boost each other, while
reading our dissenting opinions care-
fully. Specialization is being forced
on our professions as our goals be-
come more complex. The further the
specialization, the broader the base
we need and the more we will ap-
preciate the need for integrated
offices.
Now, however, we are separate.
And we are separate entities in the
minds of important men who think
that a planner finds the routes of
least resistance to inevitable ends and
that the architect makes the solid
buildings pretty. We must work out
communications to such people. We
must convince holders of public office
that they and we must not generate
dynamics to sit back and watch what
happens. We must insist that the
training of the civil engineer is in-
sufficient for the designing of multi-
family dwellings or for the creation
of urban esthetics. Specialized es-
thetic training is legally required of
(Continued on Page 6)
THE FLORIDA ARCHITECT







TE R RAZZO.



.,;How Much Do You Kdow About




Its Technical Formulation:
S: .. Its Prp nIstallatt ion


Its Care and Alaintenance
.. ..., '2 .2





Any of the FTA officers listed here will be glad to
S" answer your questions on the use or technical aspects
of whatever terrazzo installations you may have
of terrazzo. In addition he will arrange for inspection
planned for. Feel free to write him . .

Throughout the state member firms of SEAL W. ADAMS, JR., President
700 N. W. Seventh Ave., Ft. Lauderale, Fla.
the Florida Terrazzo Association are JA 2-3422
WILLIAM E. OWENS, Vice President
ready to give you any information you Box 508, New Smyrna Beach, Fla.
GA 8-9051
may need regarding the use of TERRAZZO GVERY ARENT, Secretary-Treasurer
in any type of building. Their knowledge, 446-8373, Clearwter Fla
gained from many years of practical LOUIS FRANCESCON, Director, District 1
2500 S. W. 28th Lane, Miami, Fla.
experience, is, yours for the asking . HI 6-6037
CARL V. CESERY, Director, District 2
Call upon it. Use it freely. For in thus 316 Riverside Ave., Jacksonville, Fla.
EL 4-4604
serving you the Florida Terrazzo Associa- ROLAND D. SAMUELS, Director, District 3
181 Atlantic Drive, Maitland, Fla.
tion membership can be of real help TE 8-2061
HENRY C. GIGLIO, Director, District 4
in the development of higher quality and 3719 West Carmen, Tampa, Fla.
RE 6-1341
more economical construction . W. K. WEINHOLD, Director, District 5
2175 12th Street, Sarasota, Fla.
955-1525


FLORIDA TERRAZZO ASSOCIATION
AVERY ARENT, Acting Executive Secretary
IASSOCIN P. 0. BOX 1879, CLEARWATER, FLORIDA TELEPHONE 446-8373


DECEMBER, 1962






Planning...
(Continued from Page 4)
architects in every state, but enforce-
ment of architect-requirement laws by
unaware public servants is lax.
Through this century there have
been spasms of realization in this
country that something must be done
to make our cities human. We can
hope that we are on the verge of such
a spasm now and that it will mature
into the sort of continuous concern,
love, and effort which has gone into
the making of every great urban ex-
pression. With the many Federal
monies being poured into transpor-
tation, public housing and other facili-
ties, urban renewal, and the political
reapportionment occurring in several
states, architects and city planners
face their best opportunity to cooper-
ate in creating cities.
Naturally, most architects are less
involved in which agency achieves
Urban Renewal than in its ultimate
quality and success. The two dangers
suggested above come to mind: that
the pseudo-scientific planner might
replace humanity with statistics and
achieve insensitive, ugly architecture;
or that a prima donna architect might


make a highly individual and impos-
sible sample which cannot relate to
the remaining problem. In recent
Urban Renewal competitions, in San
Francisco, Washington, and Philadel-
phia, awards have been made not only
on economics or densities, but on
architecture in the large sense hu-
man environment for city living.
Most architects know that Ameri-
can law, which has for decades blush-
ed purple at the word "beauty" now
has found a euphemism "amenity"
- and will uphold laws devised for
protection of esthetic values. Al-
though grateful for that sign of matur-
ity, which can allow a city the right
to keep billboards from its express-
ways, or buildings or waterfronts, we
architects are as unhappy working
under most zoning restrictions as we
are under the provisions of most
building codes. While most of us re-
spect the need for zoning, we agonize
over forced patterns, unreasonable
limitations and standards geared to
incompetent performance.
Through endorsement of the City
of Miami's Low-Density Planned De-
velopment Ordinance, the South Flor-
ida Chapter of the AIA demonstrated


enthusiasm to work toward zoning
which can allow the planning archi-
tect needed freedom within a frame-
work of performance standards. Archi-
tects are as nervous as planners when
esthetic decisions must be made by
people without esthetic training -
who can turn down important work
without knowing or caring why. But
this is a danger endemic in planning
and architecture. If variations on the
R-PD approach can be developed and
prove workable, they could go a long
way toward the destultification of
zoning ordinances. Zoning should not
be the enemy of variety, privacy, mix-
ing of social groups, and certainly not
of creative land use.
Neither should zoning be the tool
of politicians who can appoint minor
debtors without qualifications to well
paid Planning Boards, and who can
exchange money or favors at the ex-
pense of a land use plan. Public
understanding of zoning must grow.
The processes must become more
difficult to conceal and the methods
of defense against zoning breakdown
made easier.
Every red-blooded American con-
(Continued on Page 19)


Saluting -


The Architects and
Engineers of Dade County


BAUMANN
MEDICAL BUILDING


r~ '


Architect:
Kenneth Treister, A.I.A.
Howard Ahern, A.I.A.

Engineers:
Bliss Engineering Co., Inc.


THE BETTER FUEL COUNCIL
of Dade County
HEAT 7400 N.W. 30th Avenue
Miami, Florida
t^->


THE FLORIDA ARCHITECT







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Miami's King UNt Ap''eSt',II

..a hiplete f oor evety..4d4C3YF


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The reuse of forms, quick concrete delivery and round uniform columns coupled with excellent design and construction skill...That's
how General Contractor Robert L. Turchin, Inc., Miami Beach, consistently placed a complete 40,000 square foot concrete floor
every four working days at King Cole Apartments. The 12-story, all concrete structure is designed by Fridstein and Fitch, architects
and engineers of Chicago, with Melvin Grossman of Miami Beach, associate architect; Crain Engineering of Miami, structural
design; and B. D. Freedman of Miami, structural consultant to the contractor and design engineers.


Fast construction comes easy

with concrete frame and floors


More and more architects and builders are
achieving outstanding speed of construction
with modern concrete. Building can start as
soon as foundation loads are determined. The
efficiency of re-usable forms saves time and
labor. And with concrete, your material is al-
ways there when you need it.
In addition to the advantages of early oc-
cupancy, concrete flat-plate construction
brings big economy. The finished slab, with a
thin coat of plaster, is the ceiling. In high-rise
buildings as much as a full story in total


height can be saved-with less materials such
as conduits and pipes needed.
With no beams, and flexible column place-
ment, there is more usable space. Partitions
can be placed for most efficient room layout.
And concrete provides superior sound in-
sulation, needs no special fireproofing. Archi-
tects and engineers frequently are specifying
concrete frame and floor construction today.
They're finding the same advantages for all
structures, of both conventional and modern
design.


PORTLAND CEMENT ASSOCIATION
1612 East Colonial Drive, Orlando, Florida
A national organization to improve and extend the uses of concrete


DECEMBER, 1962










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Al TAMPA'S Tropics Restau-
rant features special gas kitchen
equipment and 180 gas-hot water
for dishwashing.

JACKSONVILLE'S beautiful Cum-
mer Art Gallery needed the cleanli-
ness and absolute humidity control
of Natural Gas Air Conditioning.


S .ST.PETERSBURG'S Holiday Inn is latest among
chain's units to "go gas" for kitchen, heating. and %%at'


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S& Air Conditioning Bowling Alleys
presents real problems but natural
gas soles all for JACKSONVILLE'S
Bowlmatic Lanes.


A. DAYTONA BEACH'S Pleasant
Green Motel improves on ocean breezes
with natural gas air conditioning.


FLORIDA NATURAL GAS ASSOCIATION
P.O. BOX 11147, ST. PETERSBURG, FLORIDA

THE FLORIDA ARCHITECT







The Relationship of Architecture





To The Florida State





Building Program






By THE HON. TOM ADAMS
Secretary of State


This is a word-for-word transcript
of a paper prepared by Secretary
Adams for presentation at the
Annual Banquet of the 1962
FAA Convention. The author
was unable to attend the Con-
vention due to the special legis-
lative session and his paper was
read by his administrative assist-
and, Richard H. Hollahan, of
Jacksonville . The Secretary
of State is the officially desig-
nated custodian of the State
Capitol building and grounds,
chairman of the Capitol Build-
ing Committee and a member
of the Board of Commissioners
of State Institutions which has
jurisdiction over all state build-
ings throughout Florida . .
Born in Jacksonville, he gradu-
ated from the University of
Michigan and then engaged in
private business in Florida, his
activities including real estate,
property management, insurance,
dairying and timber. He entered
public life in 1956 when he
was elected to the State Senate
and after two terms was elected
Florida's 15th Secretary of State
as of January, 1961 . .


It is indeed a pleasure to meet with
you this evening-to be with profes-
sional men and women who have
vision and imagination, who have
such creative talents but, who, at the
same time, understand the value of a
sound foundation.
It is the feeling of those of us in
the office of Secretary of State that
no one in public office can properly
discharge his responsibilities unless he
understands the problems and needs
of all of our people. No one can
work toward a solution of these prob-
lems-or seek ways to meet the
needs-unless he meets often with
the people-with community leader-
ship-throughout the state. Thus, not
only is it a personal privilege to be
with you, but it is a most important
part of our public responsibility.
Your chairman asked us to share
with you our thoughts on the rela-
tionship of architecture to Florida
state buildings. This we are glad to
do. For, there is-as there should be
-a close and important relationship.
It involves your technical skills- your
professional judgment, and your cre-
ativity. It involves free enterprise
working cooperatively with govern-
ment and, equally significant, gov-
ernment working cooperatively with
free enterprise. Further, it takes into
consideration a sense of history-of
dignity, stability, and purpose a
consciousness of the present and a
long view into the future.


As the officially designated custo-
dian of the Capitol buildings and
grounds, and as chairman of the
Capitol Building Committee, it is a
particular opportunity and responsi-
bility of your Secretary of State to
work closely with architects, to draw
from them their ideas and sugges-
tions. In addition, as a member of
the Board of Commissioners of State
Institutions, he is especially con-
cerned with state buildings located
throughout Florida. Thus, he is keen-
ly aware of the great contributions
you are making to our government,
to our State.
And, with the population explosion
we are experiencing an explosion
necessarily requiring expanded serv-
ices of government-yours will be-
come an increasingly heavy responsi-
bility and challenge to insure that we
build attractive, functional structures
to house the various activities of gov-
ernment, that we give to the taxpay-
ers of our State a dollar's worth of
building for a dollar's worth of public
revenue.
It is our strong belief that the best
way to acquire the type of building
we need . at the least cost to the
taxpayer . is to continue our
present practice of following a basic
principle of free enterprise-that is,
of availing ourselves of the services of
architects as needed rather than for
the State to employ a corps of archi-
(Continued on Page 10)


DECEMBER, 1962






Architecture and State...
(Continued from Page 9)
tects on a full-time basis.
This practice we feel is good for
several reasons.
First of all, it permits us to utilize
the skill, professional judgment, and
creativity of many minds and hands
-not just a few.
Second, it allows state government
to bolster free enterprise, to make a
proper contribution to the private
economy of our State, to assist in the
development of a free and prosper-
ous economy.
Third, it makes possible a wise
expenditure of public funds-the pro-
viding of necessary buildings at the
lowest cost to the taxpayer.
And, fourth, it brings new ideas,
new concepts, into public buildings
which might be lost if the same
individuals, the same state employees,
were responsible for designing state
buildings.
But, because we do choose to fol-
low this practice, a heavy burden is
placed on each of you.
Yours is the responsibility of prop-
erly and adequately advising those of
us who must make the decisions, who
must approve the plans.
Yours is the challenge to give of
your best that we may continue this
mutually rewarding relationship.
Although we are living in the
Space Age-and the future holds
prospects that stagger the imagina-
tion-our state buildings, and espe-
cially those in the Capitol Center,
must be designed consistent with
those already built. They must re-
flect a sense of history and a sense
of dignity. We can use all of the
modem materials, we can take ad-
vantage of all of the research in
architecture and civil engineering, we


can use the most recently developed
scientific methods of construction.
We can be as "modern" as we
choose with respect to the interior
of buildings. But, we should not de-
part too greatly from the traditional
in the appearance of government
buildings. We should remember that
these buildings are designed to house
government a government dating
back to the early 1800's, a govern-
ment that will endure for hundreds
of years to come.
Further, Capitol Center buildings
exist in an old community-a lovely
community, steeped in tradition, a
community lending itself to the
proper architectural design for state
government buildings-to dignity and
stability.
Not only are the residents of Talla-
hassee and Leon County anxious that
we preserve a proper physical atmos-
phere for government, but other citi-
zens throughout Florida share this
desire. As a matter of fact, the Capitol
Building Committee which met on
October 3, insisted that the Capitol
itself be renovated, but that its his-
toric proportions be retained. The
Committee recommended further
that the entire Capitol Center be en-
larged and beautified and that all
new state buildings in Leon County
be located in the center. And, of
major interest to you, the Committee
called for the construction, at an
early date, of a new building to house
the Legislature and related activities.
It is our hope that we can work out
the mechanics to permit registered
Florida architects to compete with
each other for the design for this
proposed legislative building.
With respect to state buildings
located outside of Tallahassee, archi-
tects have a responsibility to present
designs that will permit the buildings


to "fit" into the local community-
buildings that are functional, attrac-
tive, and lend themselves to their
environment.
But, we must consider more than
building design-designs to meet the
functional needs of those to be
housed in the building. We must
consider convenience to our citizens.
And, we must consider the need for
parks and green spaces to serve as
buffers-as well as to serve esthetic
needs.
Thus, architects do have a close
relationship to Florida State build-
ings-to design buildings that are
attractive to the eye, buildings that
are structurally sound and functional,
buildings that stand proudly as sym-
bols of government. Using the best
materials, the latest devices-and,
most important, using your skill, judg-
ment and ingenuity-you can make
a real contribution to our govern-
ment and to our State.
In conclusion, let me remind you
that public officials are like archi-
tects in some ways. Starting with only
an idea in mind, the architects set
forth clear, concise plans on which
a new building is based. So, too, the
public servant with only an idea in
mind sets forth clear, concise plans
by which government acts. Both have
to engage in planning, both have to
be creative, both have to make them-
selves understood by others who must
follow their plans-and both have
the pleasure of seeing their best plans
become reality.
Let us, then, join together to pro-
vide the kind of government our citi-
zens demand and deserve as we strive
to provide the kind of public build-
ings our State and our people have
a right to expect. Together we can
create the proper environment in
government-and for government.


Of all the speeches delivered at the 1962 FAA Convention, only three-those by Secretary
of State Adams, AIA President Henry L. Wright and Regional Director Robert M. Little-were
available in transcript form for publication. All three have been reproduced here ... Of these,
the address of Hon. Tom Adams is of special importance in that it enunciates, from a prime and
responsible source, what must reasonably be regarded as the official policy of Florida's current
administration toward the development of state-owned buildings and the extent to which
Florida's practising architects can, and should, be involved in that development . An edito-
rial comment on this policy appears on the inside back cover of this issue . .


THE FLORIDA ARCHITECT









Results of FAA Convention elections, announced at the final
business session on Saturday morning, were these: Director,
Florida Region, AIA, Robert H. Levison; President, FAA, Roy
M. Pooley, Jr.; Secretary, FAA, Jefferson N. Powell; Treasurer,
FAA, James Deen; 3rd Vice President, FAA, Richard B. Rogers.
Elected to the Regional Judiciary Committee were: Robert E.
Hansen, for three years, and William S. Morrison, for a one-
year term as alternate. The Nominating Committee-Elliott B.
Hadley, Chairman, Forrest R. Coxen, Barnard W. Hartman, Jr.,
and Herbert R. Savage-presented its recommended slate to .
the Convention at Thursday's business session. There were no
additional nominations from the floor. The full slate of nom-
inees was published as a preliminary report of the Nominating .. .,,,
Committee in the October, 1962, issue of The Florida Architect. ,.j ."- __
. Right, newly-elected Regional Director Levison, left, con- "- -,
gratulates newly-elected FAA President Pooley-and vice versa. y .






Highlights of the Convention


It was by no means the largest Con-
vention in FAA history. In) point of
fact, attendance by FAA members
was less than at any FAA Convention
since 1955. Some who had been a part
of many FAA conventions in the past
blamed the meager roster on the
"new" delegate sy stem whereby
even one accredited delegate can rep-
resent, and cast votes for, his chapter.
Others thought that the slackened vol-
ume of work in architects' offices -
coupled with the necessary (even
though deductible) convention ex-
penses had influenced many FAA
members to stay home.
Whatever the reason, the FAA's
48th annual meeting was more a
gathering of the faithful few than a
rank-and-file turnout. As such, it was
conducted on a much more informal
plane than many another. And it was
one of the least controversial, prob-
ably, in all FAA experience. There
appeared to be no "issues" of any
kind. The business sessions ran as
smoothly as oiled machinery. Dele-
gates found that the report of the
FAA Board- which, similar to AIA
procedure at the national level, con-
tained recommendations for Conven-
tion action and constituted a large
part of the Convention's agenda -
DECEMBER, 1962


had relieved them of the need for
detailed consideration on any ques-
tion. Thus, Convention action con-
sisted largely in the approval by Chap-
ter delegates of the Board's recom-
mendations.
All these recommendations were
passed with hardly a dissenting vote.
All the committee reports were ac-
cepted, approved and their recom-
mendations a c t e d upon favorably.
Even the almost complete revision of
the By-laws was accepted the only
suggested change being to increase the
number of Chapter delegates toward
the end of hopefully increasing at-
tendance at annual meetings! .
The Resolutions C o m m itt e e-
usually one of the hardest-working
groups at a convention offered only
three resolutions which were adopted
unanimously. They were: 1) a state-
ment of appreciation and thanks to
the FAA's Executive Secretary; 2)
thanks and appreciation to the Florida
Central Chapter as hosts for the Con-
vention; and, 3) a pledge of continued
support to members of Student Chap-
ters and thanks for their participation
in the Convention program. Belatedly
the resolution of the Florida Central
Chapter relative to advertising was
put on the floor. This was read as


and Fun


published in The Florida Architect
(September, 1962, page 6), briefly dis-
cussed and finally adopted.
Most conventioneers, when queried,
were loath to express opinions relative
to either the content or incisiveness
of the panel sessions. Thus, a reporter
could hardly overlook what seemed to
be the general impression that the
Anatomy of Architecture was still in-
tact and that the scalpels of the panel-
ists had been wielded too timidly to
probe, lay bare and dissect any of its
professional vitals. ,
But at least one spark ignited the
interest of delegates. This happened
at the concluding business session
Saturday morning and was generated
by a discussion of the proposed revi-
sion of the current "architects' law".
Copies of the new draft of this statute
were available to delegates; and
ARCHIE G. PARISH, FAIA, president
of the State Board of Architecture,
discussed the vital changes proposed
and answered questions from the floor
relative to their implication in prac-
tice. Copies of the draft have been cir-
culated to Chapter memberships and
Chapter comments, if any, will be con-
sidered relative to possible draft re-
visions prior to introducing the docu-
(Continued on Page 12)


Business


0 0 .


. Seminars ..







The Architectural Exhibit...


From the 51 exhibits of architects' work the Award Jury-composed of Henry
L. Wright, FAIA, Mario G. Salvadori and Fred S. Dubin-named only two for
Merit Awards. No Honor Awards were chosen. One of its selections was an
Office Building for A Physician and A Dentist for which William H. Kerfoot of
Sarasota was architect. The Jury's comment was: "Well thought out and well
executed. Good attention to detail, proportion and handling of materials. Clear,
logical solution." The other award went to Gene R. Leedy, of Winter Haven
for his design of the Winter Haven City Hall. The Jury commented: "Three
divisions of space-public concourse, executive wing and administrative wing-
good and nicely executed. A clear, logical solution. Good attention to proportion
and handling of details." . Publication of these award-winning buildings is
scheduled for an early 1963 issue of The Florida Architect. . The Jury
picked two student exhibits for recognition. One was An Elementary School,
designed by Don Kalec-"Concept is worthy of consideration." The other was
a housing development submitted by students Volmar and Adams in the Rub-
beroid Design Competition, about which the Jury said, "Basic concept of
separation of facilities is good."


Convention ...
(Continued from Page 11)
ment as a bill in the 1963 legislature.
Another vibrant Convention high-
light was the presentation of the
ANTHONY L. PULLARA MEMORIAL
AWARDS. There are three such awards:
one to a member of the FAA for out-
standing service to the State Organi-
zation, one to a Florida Central Chap-
ter member for outstanding service at
the Chapter level. Both of these
awards are to be retained by the re-
cipient. The third, in the form of a
trophy, is to be awarded yearly to a
Florida Chapter for outstanding serv-
ice to The Institute. The trophy will
be engraved each year with the name
of the recipient Chapter and main-
tained in the office of the FAA.
Named this year at the Chapter
level was ARCHIE G. PARISH, FAIA -
"For his many years of active partici-
pation in the affairs of the Florida
Central Chapter, and more specifically
for his many years of service as a
member of the State Board of Archi-
tecture." The FAA membership award
went to ROBERT H. LEVISON, AIA -
"For his outstanding service to the
Florida Association of Architects of
the AIA; for his work in organizing
and conducting professional practice
seminars; for his cooperation with state
agencies and public officials; for his
efforts to make the profession of ever
increasing service to society; and be-
cause he has contributed materially to
the identification of the profession of
architecture with the public interest."
The Chapter award went to the
Florida South Chapter "For its an-
nual program of craftsmens' awards;
for its cooperation with other profes-
sional groups; for its educational work
with students and teachers; and for its
active participation in community af-
fairs; and because this chapter has
contributed materially toward the ad-
vancement of the objectives of the
Institute."
On the Fun Front this, as all FAA
Conventions, was an unqualified suc-
cess. There was the inevitable poli-
ticking and shop talk. There were
toasts at the re-meeting of old friends
and toasts to those newly made. There
was speculation as to the future, cri-
ticism of the past; and there was the
overall good fellowship of people who
saw a common goal ahead and were
striving, each in his own way, to reach
it.


THE FLORIDA ARCHITECT








The Responsibility of The Institute




... to Its Members

and to The Public



Keynote Address at the 48th Annual FAA
Convention, St. Petersburg, November 8, 1962 ,,



By HENRY LYMAN WRIGHT, FAIA v.
President,
The American Institute of Architects


You and I are architects, respons-
ible for our profession, responsible for
our reputation, responsible to the
people who will use and see the arch-
itectural result of our creative efforts
now and for as long as the structures
we design remain. What do these re-
sponsibilities imply in our relation-
ships with one another on the broad
professional scene? What do they
imply in terms of corresponding re-
sponsibilities of the American Insti-
tute of Architects? What are the In-
stitute's responsibilities to you? What
are they to the communities of the
nation?
Our relationships within the frame-
work of the American Institute of
Architects are based on the premise
that this professional organization con-
solidates, summarizes and meets the
needs that we-you and I-express
as members. A delineation of the In-
stitute's activities, can be projected
from almost as many points as there
are on the compass and in as many
different directions.
The services that our Institute pro-
vides for you and through you, to
the industrial, commercial, social and
political community have evolved
through long years of planning and
experience, through the dedicated ef-
forts of a succession of men who have
served us on the Boards of Directors
of our national organization, its Chap-
ters, Regional and State Organizations.
What has been and is the atti-
DECEMBER, 1962


tude of the National Board of Direc-
tors toward the Institute-and its
members?
A few months ago, in Dallas, I
stated that the American Institute of
Architects bears a grave responsibility
to all its members. This is the thought-
ful attitude of every member of your
Board of Directors and has been
the attitude of those who have pre-
ceded us in an opportunity to serve
the profession.
This Institute represents the inter-
ests of every member regardless of
the size of his office, the scope of his
interests or activity, regardless of the
number of people in his employment.
The member who is concerned with
major architectural projects and the
member who chooses to maintain a
compact office and a specialized cli-
entele share in common the services,
the facilities and the personal interest
of the Institute's Board of Directors
and the Headquarters staff. This con-
sideration of every member's needs
and objectives is conveyed throughout
the administration structure of our na-
tional body and is woven into the
fabric of your local, regional and state
organizations.
The American Institute of Archi-
tects functions through some thirty-
five Committees that are manned by
AIA members. These Committees are
exclusive of the Committees of the
National Board of Directors and are
concerned with specific areas of inter-


est and concern to architects. Produc-
tive, working Committees-and these
are the kind of Committees that serve
you-accumulate information on their
assigned subjects from every segment
of the profession. They collect data
on professional or administrative tech-
niques and problems, evaluate them,
identify the best methods and experi-
ences of our profession, consolidate
and transmit the findings with appro-
priate recommendations to you, where,
in turn, they can be translated into
terms of benefits to you and your
clients.
Our Committee on Professional
Practice to name one is con-
cerned with the practical matters of
business and administration of the
architect's office. It studies the entire
area of business management as this
relates to the function of an office and
emerges with recommendations for of-
fice aids, such as contract forms, per-
sonnel selection, job records, billing
and financing procedures that will in-
crease the effectiveness of the business
office of any architect.
Our Committee on Public Relations
works to define our relationships with
the many "publics" who are affected
by what we do or who may, in turn,
affect us by what they do. We are ex-
posed, through this Committee, to
authoritative information concerning
the relationships that we must main-
tain and with propriety with the
(Continued on Page 14)






Responsibility ...
(Continued from Page 13)

newspapers and other media concerned
with publicizing the services of an
architect required to design and con-
struct new buildings.
The Committee personnel that is
concerned with the subject of urban
design and urban renewal has chosen
to accept one of the most challenging
tasks of our time. The surge of popu-
lation increase is being felt in every
urban area of the country. New indus-
tries, new school plants and millions
of new homes have combined to mo-
tivate the face-lifting and rehabilita-
tion of every major population center
of the United States. To further com-
plicate or excite matters, thousands of
full-fledged urban communities are
mushrooming in sites that were sleepy
hamlets twenty-five years ago.
Your Journal one of the most
important of our services acts as a
vehicle for transmitting much of the
data on urban design and urban re-
newal to your desk. Your Committee
will be augmenting its program of
communications through this medium
with local and regional seminars that
are intended to be fact-finding as well
as informative. The Journal articles on
this subject will result in a manual in
which the techniques of urban design
and renewal, from the architect's point
of view, will add to your file of avail-
able and helpful data.
The Committee responsible for the
Institute's educational policy has done
- and is doing a job that deserves
the wholehearted support of every
member of the A.I.A. It is the profes-
sional obligation of the Institute to
ascertain the kind and quality of the
product that will flow from our archi-
tectural schools. Instructors in the 71
Schools of Architecture are faced with
the necessity of keeping pace with the
fast-moving profession that the gradu-
ates will soon join. This need is being
met in two directions through our
R-17 program of teachers' seminars
each year supported by the A.I.A.,
and through the three-man Commis-
sion on Education appointed last year
by PHIL WILL.
By the end of this month the Com-
mission will submit recommendations
to the Board of Directors which will
eventually change the curricula in our
schools of architecture. The report will
identify new areas of architectural ed-


ucation required of graduates so that
they will be prepared, with compe-
tency, to furnish the kinds of services
needed in this changing world.
What is most important, we must
be assured that these graduates will
one day join the ranks of practicing
architects serving the profession and
the community in a manner reflecting
the highest standards of our fraternity.
Another phase of the program of con-
tinuing educational supervision is ex-
pressed through the AIA joint effort
with the National Architectural Ac-
crediting Board founded by the
Institute the Association of Collegi-
ate Schools of Architecture and Na-
tional Council of Architectural Regis-
tration Boards.
The splendid contributions that
have been made by the Committee on
the Profession are exemplified in the
Second Report on Your Profession
that was published in its entirety in
the April, 1962 issue of the Journal.
The work comprised an interim or
progress report reflecting the searching
effort of some of our most distin-
guished members. This report and
study is an evolution of objectives
identified by other Committees and
will, in turn, provide a milestone for
the Committees that will serve our
profession in the years to come.
This is a current report identifying
current conditions and offered as a
practical document from which every
architect may draw such conclusions
as are appropriate to his own objec-
tives and practice. I urge you to re-
read this report. It spells out the chal-
lenge faced by the small office as well
as the large office. It establishes a
clarification of the agency-client rela-
tionship and the need for legal guid-
ance. This report, so typical of the
tireless and dedicated labors of our
Committees, comprises an accurate
dictionary of the language of the archi-
tect's comprehensive services. It skill-
fully weaves its fabrics from the
threads of project analysis, promotion,
design and planning, construction, and
the administration and direction of
the related services of landscaping,
engineering and site planning.
Communication in every sense of
the word must be improved. This,
too, is an unending process since we
are not only involved in the subject
of intra-professional and inter-profes-
sional communications, but of those
with the public.


A week or so ago, the Board trans-
mitted a memorandum to the Presi-
dents of the Chapters of the AIA in
which they were urged to "develop
and execute programs with the aim of
improving design within the profession
and creating a public appreciation of
design that will lead to an assumption
of esthetic responsibility by the com-
munity." This recommendation in-
cluded the observation that the estab-
lishment of Design Committees can
be "instrumental in uniting the pro-
fession and the public in a greater
appreciation of esthetic values" and in
creating an active interest and coop-
erative endeavor in improving the total
environment of architecture.
The matter of design is one that
our profession is able to handle within
its ranks. On the other hand, the
matter of communication-the means
by which we will seek to achieve a
public appreciation of design is a
problem of substantial proportions and
one that we can resolve best by be-
ginning our work in the soil close to
the roots.
Newspaper reporters, radio commen-
tators and television production direc-
tors can only convey the image of
architecture when they recognize it
and understand it. One of the major
steps in the direction of improving
communications between the world of
architecture and the public was a
Public Relations seminar at Columbia
University expressly tailored for news-
paper editors and reporters. Newsmen
from 30 major cities in the country
for the first time lived "behind the
scenes" with architects, became aware
of the design and planning effort and
its significance to community func-
tion, progress and well being. This is
an unique approach toward building
better relations with news media. But
being architects, we know that a good
building job commences at the found-
ation. This is another effort that may
form the pattern of improved press
relations in every community.
The architect and his Institute share
the responsibility for developing an
awareness of the importance of the
services rendered by the architect to
his client. The step that has been
taken in the direction of achieving
better understanding by news people
is important. But it is equally im-
portant that we promote events and
activities that will serve to focus at-
tention on the needs of our commun-


THE FLORIDA ARCHITECT





ities and the processes by which we
propose to meet them.
Your Institute, once again seeking
to establish or prove a point, encour-
aged the New York Chapter, with the
aid of Institute funds, to sponsor a
community conference on esthetic re-
sponsibility called "Who's Responsible
for Ugliness." Let us examine the
complexion of the audience that was
present on this occasion. On hand
were representatives of lending institu-
tions, political leaders, industry execu-
tives and the press. The program was
aimed at our own audience of archi-
tects. The lay people and the press
were privileged to "read over our
shoulders;" and the results were more
than satisfactory.
The doors through which commun-
ications can be achieved, through
which the work of the architect can
be recognized and understood, have
been opened. In this as in many other
things we have found a way to do
something and have found it be-
cause through common determination
we have worked together through our


committees to accomplish our pur-
poses.
One man cannot cite the works of
the American Institute of Architects
because he will never know them all.
Everything that we have accomplished
through the Institute is the prideful
result of a team effort in which hun-
dreds of men have exerted themselves
to their utmost capabilities; have given
unstintingly of their time and sub-
stance; have shared unselfishly of their
knowledge and experience.
The architect in every area where
new structures improve our way of
life is recognized in the role of co-
ordinator, administrator, and leader of
the design team. He is expected to
employ his creative talents to the end
that the environment of our civiliza-
tion will be one through which man-
kind can pass toward a better future
- a destiny we can only see now
through the cobwebs of our hopes and
dreams. He is expected to use these
talents with a kind of "meat-and-pota-
toes" realism to perform the functions
of a skilled administrator who can
employ the services of engineers, color


consultants, landscapers and acoustic
specialists at their time and place, and
in their proper order; to supervise the
functions of the general contractor
and his team of sub-contractors; to
understand the machinery of building
codes and zoning ordinances.
These he does and to his credit,
he does them well.
The complex needs of our increas-
ingly complicated social and industrial
system are the goads that prod us
toward continuing self-improvement.
The span of a life is too short a time
for any of us to acquire by experience
the knowledge required to identify
and use the tools of our expanding
profession. But we can and do--
acquire the know-how we must have
through teamwork and sharing, through
sharing experiences and sharing re-
sponsibilities, through the joint ad-
ministration of all of us every mem-
ber of the affairs of his American
Institute of Architects.
We cannot close on a better note
than by remembering that self is
always better served when it is served
by services to others.


The Road Ahead...


Address at The Awards Luncheon of the

1962 FAA Convention, November 9, 1962


By ROBERT M. LITTLE, FAIA
Director, Florida Region, AIA


In concluding my third year as
your regional director, I could relate
many incidents that have happened
at the board meetings, committee
meetings, and at the many informal
get-togethers. But I am sure you have
heard enough through the Journal and
Memos, and from other speakers.
There is one thing, however, which
has been given great consideration
and thought and upon which time
and money has been spent. That is
the philosophy of comprehensive ser-
vice in architectural practice. We
are not alone in this changing world.
The reason we are concerned is be-
cause of the changes and methods
DECEMBER, 1962


that are taking place in all the aspects
of business and government.
It was not too long ago that the
architect was isolated in the atmos-
phere of the old attic studio creating
his work of art without the confer-
ences and consultations on cost esti-
mates, technical sciences, and mat-
ters of economy and philosophy that
are connected with the construction
industry today. His area of practice
was confined to smaller physical boun-
daries-and to a reserved society. The
explosion of modern technology
brought about by hot and cold wars
has diminished the world and its peo-
ple to a smaller informed universe and


created new and broader problems to
be solved in all fields of endeavor.
Architects must prepare themselves
to face these problems beyond the
legal responsibility of health, wel-
fare, and safety which we share with
the engineer. Unlike the engineer,
we are concerned with esthetics, with
beauty and with all of the elements
such as color, form, texture, light,
sound, which have an emotional af-
fect on all people.
(Continued on Page 16)






The Road Ahead...
(Continued from Page 15)
Now we must think about-and be
prepared to perform-a broader ser-
vice which is being offered by others
in the design field.
The A.I.A. has been concerned
about our position in society and our
ability to serve that society. Through
its efforts has been inaugurated a pro-
gram of comprehensive services. And
during these last two years seminars
have been held in the regions and at
the last national convention in Dallas.
Those participating in these programs
were architects who have been offer-
ing these comprehensive services for
years. Recently a presentation on
comprehensive services was given at
the California Council convention by
DONALD H. LUTES of Oregon. It was
outstanding. Mr. Lutes revealed just
how a small office can operate in a
comprehensive way and I hope he
may be prevailed upon to appear be-
fore other groups.
I am reminded of our first region-
al conference some years ago in At-
lanta, Georgia. On the program was
a great philosopher from Ohio State.
During his lecture he was somewhat
unkind to architects and their prac-
tice. Perhaps his controversial atti-
tude excited me and PHIL WILL who
was sitting beside me, to a point
where we desired more information
and explanation. We invited him to
lunch and after considerable conver-
sation, mostly by and between the
doctor and me, Phil Will merely said
it was most informative, but what he
wanted was to employ the philoso-
pher or someone as good, for his staff.
Comprehensive services are not new,
it is just that only a few have been
practicing them. Why has this type
of practice recently become so in
focus?
If you will review the construction
program and the type of clients, both
private and public, you will realize
that a change must take place in
most offices in order to qualify for
consideration or competition.
Our national government has ex-
panded its operation and holdings
far beyond human imagination and
this is followed by local, county, and
state government agencies. Private
enterprise must grow with the de-
mand and expand its operation to
offer quality and efficient service to
eliminate as much as possible govern-


ment entering into big business. And
what happens to the small business
and professional man? You have
heard many times that the corner
grocery store is no more. The small
shops and businesses are moving into
shopping centers. Automobile agen-
cies are forced to expand into chains
-as are drug stores, grocery stores,
department stores, and many other
service businesses.
In the transportation field, the local
bus system is surrendering to local
government control. Railroads are
merging, air lines are struggling to
keep alive due to competition, expen-
sive equipment and operation-they
are on the move to merge for survival.
But here again they are controlled by
the government agencies as are the
airports they serve. The "ma-and-pa"
motels are fading rapidly due to the
chain of motels that can offer much
better service and accommodations.
Office buildings are following this
trend through the large real estate
developers such as Zeckendorf. Down-
town hotels have long ago developed
into chains to survive the automobile
age. Even automobile parking is rap-
idy becoming controlled by local gov-
ernment agencies that are developing
the multi story downtown parking
garages.
The many other businesses such as
utility companies-both private and
government owned banks, other
lending institutions, communication
companies, TV, radio and newspapers,
apartment buildings, residential sub-
divisions-all are being controlled by
large national corporations which are
gaining in power and size. The indus-
trial field has always been foreign to
the architectural profession due to
"package dealers" and the large en-
gineering firms.
Of equal importance is the category
of public works projects such as roads,
highways, expressways, bridges, dams,
harbors, parks, monuments, public
utilities, streets, sidewalks, fountains,
pipelines, seawalls, piers, canals. This,
of course, leads into the big field of
design, city planning, urban renewal.
We are taking about design and
here is where the architect must come
to the front. Just how an architect
can prepare and organize himself to
be able to accept this challenge-to
be the leader in this great program-
is the great concern of the profession.
One of the basic problems is that
design is done by any designer who


can get lines on paper fast enough.
Critics can't keep up with the flow-
and the public has little chance to
understand or judge the works being
carried out for its use. Quantity dom-
inates quality. Demands for speed
usually sweep all opposition aside.
There isn't time to reject, to review,
evaluate, discard and select. It is here
that the haunting work "design"
stands aside and need and speed take
over.
Does this mean the end of the
small practitioner? That, of course,
is the question in the minds of those
who have small offices and those pre-
paring to enter practice. We are go-
ing to be continually challenged by
competing design professions, unpro-
fessional enterprises, package dealers
-and in frequent battle with the en-
gineers, landscape architects and city
planners.
It would be difficult to say, in a
world of increasingly complex tech-
nology, whether architects are fully
competent in all the design disci-
plines. I do feel that as professional
services become more splintered, the
package dealer becomes more appeal-
ing to the public. If we are to com-
pete with the package dealer, similar
services must be rendered. This will
necessitate some changes in the gov-
erning rules of our profession. How-
ever, we must not destroy our code
of ethics and our standing in society
as practicing a learned profession.
As the offices grow into compre-
hensive services they consume the
manpower in our profession. This
manpower is taken from small archi-
tectural and engineering firms-and
in many cases the principal of the
small office himself. What will hap-
pen as population and business in-
creases, placing a greater demand on
the profession for more help?
This same condition became a
reality in engineering and scientific
fields; and soon manpower was high-
ly competitive. This resulted in the
technical professions interviewing uni-
versity and college undergraduates for
future employment which eliminated
their desire to enter private practice.
Could this happen to architecture?
Will the large offices reach out in our
institutions of higher learning and
employ the students-thereby elim-
inating the greater percentage of fu-
ture small architects offices.
In days gone by, it was necessary
(Continued on Page 19)
THE FLORIDA ARCHITECT



























44t hi
's-4,. j

r4-4417* -',' !r-4
*-'*-.


HOUDAILLE-SPAN USED ON WALLS AND ROOF RESULTS IN AN

ATTRACTIVE, STRUCTURAL "SKIN"; MEETS BUDGET REQUIREMENTS

* The Ascension Lutheran Church, Boynton Beach,
Florida, is an outstanding example of the imaginative
use of prestressed concrete planks. The design
called for a concrete bent framework sheathed with
HOUDAILLE-SPAN . one of the first uses of the
product in this area for wall construction. Simple
steel angle brackets, 19' 6V2" maximum length, sup-
port the horizontally placed slabs which range in
length from 9' 3/2" to 16' 4". The dimensional sta-
bility of the machine-produced units permitted accu-
rate connections at
eave and where walls
meet roof. The flat
slabs serve as both 2 '
roof and ceiling. . L
the finish on the roof
being a sprayed on,
fluid neoprene-based
roofing. The under-
side of the slabs were
sprayed with acousti-
cal plaster for an at-
tractive ceiling finish.
In this instance, the architect selected HOUDAILLE-
SPAN to achieve an economical, structurally sound and
aesthetically satisfying edifice. Perhaps your next
project can be improved through the application of
HOUDAILLE-SPAN. We'd be pleased to discuss the pos-
sibilities with you.
The Ascension Lutheran Church, Boynton Beach, Florida. ARCHITECT: James
Ferguson, Coral Gables. ENGINEER: Robert L. Crain Associates, Miami.
CONTRACTOR: William Q. Hays, Boynton Beach.


U Tr r I r L rL 8 P-A NT, IrN C Manufactured under SPANCRETE@
-1 0 ID -A I. -L. MN L N I ] & W ,license by R. H. WRIGHT, INC.,
1050 N.E. 5TH TERRACE FORT LAUDERDALE FLORIDA JA 4-0456 JA 5-1661 Fort Lauderdale.


DECEMBER, 1962 17






News & Notes


Jacksonville Chapter
Wins P/C Silver Bowl
The Silver Bowl is awarded an-
nually by the Producers' Council to
the Chapter conducting the year's
outstanding program. The 1962 award
went to the Jacksonville Chapter; and
during the recent P/C meeting in
New York, ROBERT W. COYLE, pres-
ident of the Jacksonville group, re-
ceived the Bowl on behalf of his
colleagues.
The Chapter program that won the
coveted award was developed to dram-
atize the true values of quality ma-
terials. It was keyed to a "Look Alike"
presentation to drive home the point
for specifiers that looks are skin deep
-and though many products and
services may appear similar, the de-
cided differences in quality can result
in outstanding economics over a build-
ing's useful life.
Part of the program included ex-
hibits of "Look Alikes." Comparative
differences in such things as real and
counterfeit ten-dollar bills, ordinary
window glass and plate glass, a con-


create painted properly so the paint
won't rub off and one painted improp-
erly so the paint does rub off-these
demonstrated the values of quality
products. In addition the program
stressed quality in installation and
quality of maintenance of products
installed.

New Law Study Urged . .
FORREST R. COXEN, Chairman of
the FAA Government Relations
Committee has sent copies of the pro-
posed new "Architects' Law" to all
FAA members. He urges study of the
draft by individuals and at Chapter
levels. It contains some important
changes and additions from the cur-
rent statute.

Personals . .
FRANCIS E. TELESCA, of Coconut
Grove who headed a design team in
the National School Fallout Shelter
competition was in Washington re-
cently to receive an award of $4,000
-first prize for Region 3. Drawings
of the prize-winning design are sche-


M


'I'~


Today's Knowing Buyers

Look for Homes with

CONCEALED


Telephone Wiring

Today's quality-conscious homebuyers
demand more and more convenience features
for their money.
That's why they go for homes with
concealed telephone wiring.
Concealed wiring puts outlets throughout the
house- wherever they'll be handiest for
present and future use. Makes relocating
phones easier ... provides ready
connections for additional extensions.
No need for extra wiring. No wires to
mar walls and woodwork.
Put concealed wiring to work helping you
sell your homes. Just call your telephone
business office.

Southern Bell
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THE FLORIDA ARCHITECT


S.X
,, .. .
S.'. .... ** -

ry; fsT"
* .',. : -~
. t p 1
*/y,-y *


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duled for publication in an early 1963
issue of The Florida Architect.
New officers of Miami's Architec-
tural Secretaries Association are: IDA
NEUMAN, President; JEANETTE TRACY,
1st Vice President; MAGDA KULHAN-
JIAN, 2nd Vice President; SYLVIA
FROMBERG, Treasurer; RUBY WAL-
LER, Recording Secretary; VIOLA
LEWIS, Corresponding Secretary. New
directors of the organization are FLOR-
ENCE ELLISON and LucY MUNZNER,
both past president. The new officers
and directors will serve through the
calendar year 1963.
VERNON D. LAMP has changed the
name of his firm to VERNON D. LAMP
& ASSOCIATES. The address is 327
Almeria Avenue, Coral Gables.
ROBERT JEROME FILER has moved
his office to 327 Almeria Avenue,
Coral Gables.
The many architect-friends of STAN-
LEY J. MCCARTHY will be glad to
learn that he has accepted an assign-
ment as Vice President of Panelfold
Doors, Hialeah. For the past three
years he has been Managing Director
of Miami's Buildorama. Prior to that
was a long time experience in the
folding door industry.






The Road Ahead ...
(Continued from Page 16)
to have the town doctor, lawyer, ar-
chitect, dentist, engineer, surveyor.
But now, with the ease of transpor-
tation and communications-and the
brief case-it is no longer necessary
to rely on the "local yokel." The trav-
eling architect, engineer, or his P. R.
man will be in town if business looks
promising. Or he might open a branch
office-not necessarily a large opera-
tion, but with a representative who
can interview school boards, local
government officials, real estate op-
erators and be a big operator in the
best clubs. You are all no doubt
aware of this trend and surely realize
that a change must be made to survive
this movement.
I am sure, however, that many will
wish to remain the sole designing
architect and be satisfied with this
type of practice as does the general
medical practicioner. He will not fol-
low his colleagues into a large clinic
of highly specialized personnel; how-
ever, he must expand his own knowl-
edge of his profession to even com-
pete with other small practitioners.
Architects do- and I am sure will
always-enjoy a respectable position
in our society-even though we com-
plain about the lack of understanding
of architects and architecture by the
general public. Yes, we are considered
as artistic, poor business men, aloof
and, at times, arrogant-which bas-
ically is the result of our training,
temperament and superior position.
We must learn, however, if we wish
to grow into leaders in the commun-
ity -and in the industry we must
temper that feeling in working with
our fellow men.
I feel that the architect can orga-
nize and develop himself to perform
the comprehensive services seemingly
necessary for the environment of man,
without the magic mushroom de-
scribed by NED PURVES . "This
mushroom possesses a unique and
glorious power that when eaten, pro-
jects the consumer beyond the con-
fines of humdrum existence and puts
him in an ecstatic trance, during
which he is no longer the abject
being, but a glorious superman and
practically the lord of the universe."
I further feel that the Institute will
continue its research and study to fur-
ther inform and help the profession
in ways to meet this demand and
DECEMBER, 1962


The Building Products Exhibit...


The 1962 Convention
was formally opened when
FAA President Robert H.
Levison cut the ribbon
at the entrance to the
Building Products Exhibit.
Here is Levison wielding
the shears, flanked by
AIA President Henry L.
Wright, FAIA, AIA Secre-
tary Clinton Gamble,
FAIA, and Florida Cen-
tral Chapter President
H. Leslie Walker . .
The Exhibit contained 46
booths; and those archi-
tects who viewed them
all were eligible for a
series of gift certificates
- the top, of which, in
the amount of $250, was
won by Verner Johnson,
1962's FAA Secretary.









The traditional FAA
plaque for the "most ed-
ucational" exhibit was
awarded this year to the
Florida Natural Gas Asso-
ciation. The exhibit feat-
ured an on-site genera-
tion of electric power
from operation of a gas
turbine engine. Here
Bernard Paul, of St. Pet-
ersburg, presents the
plaque to Dwight Sprow,
Winter Park, president of
the FNGA. With them as
an interested observer is
Frank Williams represent-
ing the American Gas
Association.


changes in the philosophy of big busi-
ness by both private enterprise and
government. I further feel that the
architects themselves are growing in
stature and will maintain the leader-
ship by coordinating the design pro-
fession to meet this challenge in pro-
ducing better buildings, communities,
cities and an environment in harmony
with the aspirations of man.


Planning...
(Continued from Page 6)
temporary architect's red blood boils
at the thought of confronting a Board
of Good Taste-whether it is built
of backward architects defending
their area against competition, or of
varied good types who are simply
(Continued on Page 21)






--S.-~ _~


The MEDALLION helps sell homes faster


Fifty million dollars are being spent
nationally this year to promote the
MEDALLION HOME program. The
MEDALLION displayed on the outside
of a home is assurance that the inside
provides the modern electrical benefits
that buyers are looking for including
Full Housepower wiring and plenty of
switches and outlets. Successful archi-
tects in increasing numbers are satisfy-
ing the home-buyers' preference for
Better Living, Electrically, which the
MEDALLION signifies.


In addition to Full Housepower, every
home certified for the MEDALLION
has ample Light-for-Living and is
equipped with at least four major elec-
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tric range and flameless electric water
heater. You can gain by recommending
the MEDALLION standards of electri-
cal excellence for homes in every price
range. Call any FP&L office for full
details.


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... IT'S CHEAPER, TOO!


FLORID A


POWER & LIGHT
HELPING BUILD FLORIDA


COMPANY


20 THE FLORIDA ARCHITECT






Planning...
(Continued from Page 19)
certain they know what good taste
is. One architects' conference search-
ing for the sources of ugliness iden-
tified a major source to be lack of
common goals. When pressed, archi-
tects will admit that most kinds of
direction are better than none, that
common viewpoints must be gener-
ated. Perhaps the only answer is the
increasing number of Boards of Edu-
cated Taste made up of recognized,
practicing designers and chosen by
other professional designers.
One way or another we must rec-
ognize character in our communities
where it exists and help protect it,
or our enormous, respectable middle
classes will hide from the chaos of
our confusion, from any experiment,
from the very age in which we live.
Constructive criticism must replace
public apathy; and the best source of
critiques is architects and planners
who can easily expose erudite papers
to conventions, but who are often not
willing to speak out in plain words
when the laymen of his community
fail to see. There is no point in yelling
"outrage!" when nobody sees any-
thing to be outraged about.
The following concluding questions
and statements paraphrase thoughts
expressed by various Miami archi-
tects:
There is such tense concern among
Miami's strong leaders about ways
that we can get bigger-and so little
about the quality of that growth. Per-
haps they think that a city is a profit-
taking organism which fascinates, but
is uncontrollable.
There are so many stimuli in a
super city that most people who live
there disdain them all. But there is
no so-called "sensory overload" in
Miami. Whatever else they do, free-
ways help us get a better look at
ourselves. If there were not billboards,
but vigorously designed, three-direc-
tional advertising sculptures, they
could be juried and allowed on well-
spaced, otherwise dull sections of the
freeways as valid diversions from
monotony. We must landscape those
freeways, secretly, at night, when the
State Road Department is asleep!
What happened to the concept
that tax advantages for farming prop-
erties would be a cheap way to retain
green areas as Miami grows? Or have
we stopped growing endlessly out?
(Continued on Page 22)
DECEMBER. 1962


4 '.

P I. -. rCF
".- --
r i. 6*


Helping to build the frame-
work of the new, dynamic in-
dustrial Florida is Florida Steel.
More than a million tons of Flor-
'ida Steel have gone into more
than 10,000 different construc-
tions building a new Florida. N

Always specify Florida Steel, the only reinforcing steel
manufactured and fabricated in Florida a limitless source
of quality-controlled steel right at your finger-tips. Structural
steel, reinforcing steel, special fabrications.


"FL O R I A h S T E E L


You build a better Florida
when you build
with Florida products.


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WEST PALM BEACH






































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We can fill all your design needs
for any type, size or shape of
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plaques, name panels or dec-
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FLORIDA FOUNDRY
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3737 N. W. 43rd Street, Miami


Planning . .
(Continued from Page 21)
Don't tax rates help cause our urban
sprawl and penalize the blighted
property which tries to put on a bet-
ter face?
Why is the Metro Planning De-
partment unable to dramatize its work
to the public? Of course negroes love
the street; consider their dwellings.
Now we also have Latins who need
public spaces, who won't live with
isolated experiences in an isolated en-
vironment.
A Fort Lauderdale architect, in
defense of his work unfavorably
described in a national magazine, said
"It was only done tongue-in-cheek";
and a Miami Beach architect com-
plained, in print "We designed these
hotels for fun; now people are taking
them seriously."
Metro needs An Architect to pro-
gram its physical plant; Metro needs
architects to choose its architects.
How many bridges must be built
in Miami before an engineer can
create a truly beautiful one?
Miami's Beautification Committee
wants beautiful fountains. But it can't
find a space which deserves one.
We shut our eyes and hope for
tourists. If they don't like our image,
refineries are the only answer.
Go to the center of town, make
meaningful spaces, even small ones, to
vary the streets. As Gertrude Stein
would say, make a there there.
To make a good Miami, cause a
million people to want one, and get
planners and architects to show them
how.


State Board Grants
92 New Registrations
Ninety-two more persons have been
registered to practice architecture in
Florida. Of the total, 39 registrations
were granted by examination to resi-
dents of Florida. The remaining 53
were granted on the basis of the
applicants having been already reg-
istered and practicing in other states.
Those passing the examinations for
registration are:
Bay Harbor Island-ROBERT M.
SWEDROE.
Clearwater-ROBERT E. OPSAML.
Coconut Grove-ROBERT M. NOR-
DIN.
Coral Gables-JOSE FEITO.
Fort Lauderdale-DAVID MARTIN
PUTNAM.


Gainesville-WILLIAM L. JUNN.
Jacksonville-WALTER J. GALLA-
GHER, JR., RICHARD DOUGLAS KARIG.
Lakeland-WARREN HUNTINGTON
SMITH.
McIntosh-ANGUs A. McRAE.
Merritt Island-HENRY D'AMICO.
Miami-ROBERT CLARE EBER-
HART, ALFRED M. T. HARDESTY,
STEPHEN J. KAZEMIR, JOHN R. KNAPP,
VICTOR E. DE KONSCHIN, JORGE I.
MANTILLA, JAMES DARRELL PARKES,
JAMES B. PHELPS, GERARDO SALMAN.
Miami Springs-MICHAEL A. DE-
METER.
Nokomis-THEODORE R. LARSON.
North Miami-STANFORD RAY-
MOND JOSEPH.
Ocala-FRANK G. SCHMIDT.
Orlando-HENRY M. WALTON.
Pensacola-JAMES J. CROOKE, JR.
Pompano Beach-THOMAS A.
MITCHELL.
St. Petersburg-JOHN DAVID FAIR-
FIELD, LARRY METERS.
Sarasota-SYDNEY JACK COLLINS,
JAMES BENNETT HOLLIDAY.
Tallahassee-WARREN A. DIXON.
Tampa-DONALD HAMILTON
BEALL, GENARO GARCIA, JR.
West Palm Beach_DwIGHT ROGER
BABER, EDSON EUGENE DAILERY, JR.,
C. E. LAWRENCE, JR., HOWARTH L.
LEWIS, JR., KENARDOM MORSE SPINA.
The following were registered to
practice in Florida from other states:
RICHARD L. AECK, Atlanta, Ga.;
ALEXANDER PEARSON ALMOND, At-
lanta, Ga.; Louis LOGUE ARMET, Los
Angeles, Cal.; NEIL ASTLE, Omaha,
Nebr.; JAMES B. BELL, New York,
N. Y.; CHARLES WILLIAM BRUSAKER,
Chicago, Ill.; RONALD EWDIN CAS-
SETTI, Elmira, N.Y.; GALVIN MICHAEL
COLABELLA, North Arlington, N.J.;
LEON CLEMMER, Philadelphia, Penn.;
ROBERT W. CUTLER, New York, N.Y.;
HORACE ALAN DALE, JR., Atlanta,
Ga.; ROBERT M. DAMORA, Bedford
Village, N.Y.; ELDON CARLYLE DAVIS,
Los Angeles, Cal.; MICHAEL PETER
DIBELLA, New York, N.Y.; JACKSON
H. EVERDS, Chicago, Ill.; CLIFFORD
R. FIELDS, Mount Vernon, ILL.; SEL-
MON TED FRANKLIN, JR., Chatta-
nooga, Tenn.; RONALD ERIC GINN,
Albuquerque, New Mexico; HAROLD
D. GLUCKSMAN, Irvington, N.J.; GER-
ALD R. HALLECK, Detroit, Mich.,
HERBERT R. HAMMER, Memphis,
Tenn.; GEORGE D. HANNA, Chicago,
Ill.; FREDERICK H. HOBBS, JR., Co-
hlmbus, Ohio; HARRY E. HUNTER,
Indianapolis, Ind.; STANLEY KASIN-
THE FLORIDA ARCHITECT






DORF, Great Neck, N.Y.; EUGENE F.
KENNEDY,JR., Boston, Mass.; CHARLES
RAY KEOWN, Newark, N.J.; MARVIN
H. KILLINGSWORTH, JR., Montgom-
ery, Ala.; DAVID KRAUS, New York,
N.Y.; JOSEPH N. LA BORDE, Baton
Roue, La.; HERMAN H. LACKNER,
Winnetka, Ill.; ROBERT ELLIOTT
LAMKIN, Valdosta, Ga.; ANTHONY
MASCOLA, West Caldwell, N.J.; WIL-
LIAM Y. MCLEAN, Albany, Ga.; How-
ARD L. MCMURRAY, Elizabeth, N.J.;
PERRY MAURICE NEUSCHATZ, Beverly
Hills, Cal.; Louis G. OST, JR., Mem-
phis, Tenn.; MILTON DENNIS PE-
TRIDES, Great Neck, N.Y.; MORTON
RADER, San Francisco, Cal.; FRANK
SAMSON, Houston, Texas; FRANK
PHILIP SCHNEIDER, Los Angeles, Cal.;
JOHN A. SHAVER, Salina, Kan.; VIC-
TOR SMOLEN, Washington, D.C.;
PAUL STERMBACH, Stamford, Conn.;
EDWARD D. STONE, New York, N.Y.;
GERALD B. STRATTON, Memphis,
Tenn.; EMIL J. SZENDY, New York,
N.Y.; MARK DANIEL TILLER, Mont-
gomery, Ala.; RICHARD L. TULLY, Co-
lumbus, Ohio; JOHN LATIMER TUR-
NER, Jackson, Miss.; EDWARD L.
VERKLER, Peoria, Ill.; HENRY BOURKE
WEIGEL, New York, N.Y.; JULIAN
H. WHITTLESEY, New York, N.Y.




ADVERTISERS' INDEX

Better Fuel Council of
Dade County . . 6
Florida Foundry and
Pattern Works . . 22
Florida Home Heating Institute 24
Florida Natural Gas Assn. . 8
Florida Power and Light Co. 20
Florida Steel Corporation 21
Florida Terrazzo Association 5
Houdaille-Span . . 17
(R. H. Wright, Inc.)
Merry Bros. Brick and Tile Co. 3
Miami Window Corporation .1
Portland Cement Association 7
Prescolite . . . 22
Southern Bell Telephone and
Telegraph Co . .. 18
F. Graham Williams Co. . 23



DECEMBER, 1962


JOHN F. HALLMAN, JR., Pres. & Treasurer
MARK P. J. WILLIAMS, Vice-Pres.


G. ED LUNSFORD, JR., Secretray
FRANK D. WILLIAMS, Vice-Pres.


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GLAZED SOLAR SCREENS
UNGLAZED FACING TILE
ARCHITECTURAL TERRA COTTA
BUCKINGHAM AND VERMONT
SLATE FOR ROOFS AND FLOORS
PENNSYLVANIA WILLIAMSTONE


PRECAST LIGHTWEIGHT INSULATING ROOF AND WALL SLABS


We are prepared to give the fullest cooperation and the best
quality and service to the ARCHITECTS, CONTRACTORS and
OWNERS on any of the many Beautiful and Permanent Building
Materials we handle. Write, wire or telephone us COLLECT for
complete information, samples and prices.


Represented in Florida by

MACK E. PALMER
103 Riviera St., Apt. 1, South Side
Jacksonville 7, Florida Telephone: 398-7255
AND

JAMES C. ("Jamie") GILLESPIE
115 Orangeview Avenue


Clearwater, Florida


Telephone: 446-7271


ATLANTA

GA.






MR. ARCHITECT: "'OIL cuts home heating bills
MRK. R CHITEin half!" That's the heart
of our ads like the one below appearing in Florida news-
papers. And it's the big reason why we're sure your clients
will welcome safer, more dependable OIL home heating in
the houses you build for them.
I.


He's putting in central home
heating now so we'll be warm
when cold snaps come . OIL
heat, of course, because OIL
cuts home heating bills in half!


WALL


FLOOR


FIREPLACE



I PORTABLE


See Your Home Heating Dealer Now
for a free home heating survey and cost estimate
to help you select the right size and type of oil
heating equipment for your home. Do it now and
assure your family of healthier, happier living
in cold snap weather at lowest possible cost!


FLORIDA HOME & HEATING INSTITUTE
2022 N. W. 7TH ST., MIAMI, FLORIDA

For YEAR 'ROUND COMFORT:


To Dads Who Care... and Prepare:
Along with insurance, shelter, food, clothing,
education give your family year 'round
comfort at home. And that includes adequate
home heating in cold snap weather. Accord-
ing to U.S. Weather Bureau records, even
homes in sunny South Florida need depend-
able heat an average of 42 days a year when
temperatures drop into the 50's or lower. In
the abnormally cold winter of 1957-58 thou-
sands of folks were miserable. They were the
ones who tried to get by with makeshift
heating. Will this winter's cold snaps threaten
your family's health and comfort?

Install OIL home heating now!
It's the safe, dependable, ultra-economical
way to heat your home. Modern, streamlined
equipment takes up minimum space. And
you can install it now with little or no cash
down, terms to 36 months or longer.
OIL home heating and ELECTRIC


air conditioning the comfort team that works for pennies!

24 THE FLORIDA ARCHITECT


t .-T







Dear Mr. Secretary...


An



Open



Letter



To



Florida's



Secretary



of State,



Hon.



Tom Adams


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