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Front Cover 1
Front Cover 2
Table of Contents
AIA - an obligation as well as a privilege
Ahead lies a new frontier
Sixty-two and you
The chapter presidents speak
Back Cover 1
Back Cover 2
W A A Flo
This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-
Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
Uni versity- System* of F lorida.
Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyright- protect ons.
Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.
i.-j fi-:i .-:". C''
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B On Tampa Bay...
SIt's St. Petersburg in 1962 .and the
Convention's Host will be the Florida Central
M Chapter whose red-coated hospitality in 1957
1 *o sparked a memorable meeting and established
San attractive and unique new FAA tradition
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near the yacht harbor and commands a beautiful view of Tampa
Headquarters of the FAA's 1962 Convention will be the Soreno
Hotel, one of the largest and finest of Florida's west coast. It's
convenient to all downtown St. Petersburg's facilities. It is also
near the yacht harbor and commands a beautiful view of Tampa
Bay. Best of all, it's roomy, comfortable and inexpensive!
48th ANNUAL FAA CONVENTION
NOVEMBER 8, 9, 10, 1962 SORENO HOTEL ST. PETERSBURG
IT'S NOT A
UNLESS IT'S MADE
BY MIAMI WINDOW
THE SYMBOL OF '
INTERNATIONAL AIRPORT BRANCH,
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS
io 74ia aIue ---
AIA An Obligation as Well as A Privilege .
By Verner Johnson, Secretary, FAA
Ahead Lies A New Frontier . .. .
By Philip Will, Jr., FAIA, President, AIA
Sixty-Two and You ............
By Robert H. Levison, AIA, President, FAA
The Chapter Presidents Speak:
Broward County By Jack W. Zimmer .
Daytona Beach By Carl Gerken ... .
Florida South By John O. Grimshaw .
Jacksonville By Albert L. Smith .
Florida Northwest By Samuel M. Marshall .
Florida North By Thomas Larrick. .
Mid-Florida By Fred G. Owles, Jr .
Palm Beach By C. Ellis Duncan . .
Florida Central By H. Leslie Walker .
Florida North Central By Chester Lee Craft, Jr.
Letter . .
Advertisers' Index .
F.A.A. OFFICERS 1961
Robert H. Levison, President, 525 S. Garden Ave., Clearwater
Robert B. Murphy, First Vice-President, 1210 Edgewater Drive, Orlando
William F. Bigoney, Jr., Second V.-President, 2520 E. Las Olas Blvd., Ft. Laud.
William T. Arnett, Third Vice-President, University of Florida, Gainesville
Verner Johnson, Secretary, 250 N. E. 18th Street, Miami
Roy M. Pooley, Jr., Treasurer, Suite 209, 233 E. Bay Street, Jacksonville
BROWARD COUNTY: Robert E. Hansen, Charles F. McAlpine, Jr.; DAYTONA
BEACH: Francis R. Walton; FLORIDA CENTRAL: A. Wynn Howell, Richard
E. Jessen, Frank R. Mudano; FLORIDA NORTH: Turpin C. Bannister, FAIA,
Lester N. May; FLORIDA NORTH CENTRAL: Forrest R. Coxen; FLORIDA
NORTHWEST: B. W. Hartman, Jr.; FLORIDA SOUTH: C. Robert Abele, H.
Samuel Kruse, Herbert R. Savage; JACKSONVILLE: A. Robert Broadfoot, Jr.,
William B. Eaton, John R. Graveley; MID-FLORIDA: John D. DeLeo, Donald
O. Phelps; PALM BEACH: Harold A. Obst., Hilliard T. Smith, Jr.
Verna M. Sherman, Administrative Secretary, 414 Dupont Plaze Center, Miami
Verna M. Sherman, Administrative Secretary, 414 Dupont Plaza Center, Miami
THE COVER ...
During 1962 we hope to carry cover designs developed by FAA members.
But if these are not forthcoming, we'll try to incorporate some striking photo-
graphic illustration-typified by this month's cover. This photo, taken by
Hank Koch, is from a series illustrating the Reef Motel at Sanibel Island, for
which Starnes and Rentscher were architects. More details of the building will
appear in next month's issue.
S .. 4
THE FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not for profit, and is pub-
lished monthly, at 7225 S. W. 82nd Ct.,
Miami 43, Florida; telephone MOhawk 5-5032.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
come, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. Controlled circulation postage paid at
Miami, Florida Printed by McMurray
Clinton Gamble, Dana B. Johannes,
William T. Arnett, Roy M. Pooley, Jr.
ROGER W. SHERMAN, AIA
NUMBER 1 962
THE FLORIDA ARCHITECT
SAA WARM, FRIENDLY WELCOME AWAITS GUESTS HERE!
Another example where owners of Florida's more modern motor inns
insist upon Natural Gas heating. In this case, it's the new Winter Garden
Inn at Winter Garden, Florida. O In addition to heating the luxurious
units, this half-million dollar architect's dream was designed to use GAS Head chef Bert Leath says,
for food preparation and for heating the extra large swimming pool, and "I particularly like baking
all water throughout the inn. Fast recovery of hot water is important when with GAS -it makes cakes
so many showers are taken at approximately the same hour, and GAS and pastries lighter and
heats water faster. GAS thermostatically-controlled room heating insures fluffier. I've done all my
individual guest's comfort. GAS provides cool, clean cooking with "con- cooking with GAS the past
fifteen years it cooks
trolled" heat. Year 'round pleasure is derived from the GAS heated bette and the heat is more
swimming pool. D Take a tip from those who specialize in hospitality... controllable."
GAS will better serve your needs too. Rest assured !
Served by Lake Apopka Natural Gas Company
Florida's Pipeline to the Future ...
serving 35 Natural Gas Distribution
Companies in over 100 communities
1A \t throughout the state.
JANUARY, 1967PARK / LOR
Allivno 1 P
florida C FOCUS
archilecl 9 '
Urchilec DATA CENTER
IC SUPERVISORY I .
hoo i arCleI
I1fl II.I IUUiQIi
The computer re~olulioni
11 0 H E E
FROM NOW ON
The anticipation of the coming twelve months
is not unlike the feeling experienced by the
painter standing before an untouched canvas.
One has the feeling that to begin is to commit
ones-self beyond the point of no return in one
swift, ever so colorful, second and yet, all
is ahead, and much good can come of it.
Several changes have taken place already as
I am certain you noticed before you had even
opened the cover of this first issue for 1967. A
new publications committee is at work toward
making The Florida Architect the visually and
intellectually stimulating publication that is be-
fitting the profession of architecture at its
creative best. Each issue henceforth will feature
several articles on a topic that should be of par-
ticular interest to the architects of Florida and
to the other persons, interested in the archi-
tectural profession, who receive and read the
magazine. To aid in the accomplishment of this
task, an editorial advisory board has been estab-
lished, composed of Dan Branch of Gainesville,
Tom Daniels of Panama City, Bob Broward of
Jacksonville, Nils Schweizer of Winter Park,
and two members yet to be named.
At a meeting held in Orlando in October, the
publications committee and the editorial board
began the planning which will form the basis
for a continuously evolving format. Each mem-
ber of the board and the committee will be
involved with the formation of a particular
month's issue, which will present a point of
view, well thought-out. We hope that this point
of view will evoke some thoughtful, lively
comment from both those who agree and those
who disagree. It is that sort of criss-cross of
ideas which can be the greatest source of in-
depth study. We will publish, the following
month, all the letters which are received. In
addition, a continuing series of articles is plan-
ned on architectural philosophy, and will be
begun in April with our entire issue devoted to
Other topics to be covered include, "His-
torical Florida", "Urban Design and Florida",
"Schools and Architectural Education", "Archi-
tectural Photography", and "The Nature of
It is a long road to the type of creative,
inventive chronicle that should be representa-
tive of intraprofessional intercourse. Our pro-
fession is committed by its very existence to be
the most creative member of the community.
Our demands for order and artistic discipline
must never cease, and this must certainly be
true for the publication which monthly bears
the title The Florida Architect.
We ask your help.
Donald I. Singer
Chairman, Publications Committee
THE FLORIDA ARCHITECT
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Light colors reflect heat, reduce air-
Low maintenance cost! Merry JUMBO
Brick walls don't require continual
waterproofing and painting,
Merry JUMBO Brick buildings command
higher resale prices than those of other
Built-in fire safety results in favorable
insurance rates. Merry JUMBO Brick,
already fired at 2,100 degrees, won't
disintegrate like other materials. Jumbo
units (except the largest) qualify for
insurance purposes as "solid clay ma-
The comfort of a solid clay masonry
building means happier, more pro-
Merry's ability to control color range sets its
JUMBO Brick apart in the industry. Available in
three pastel shades and mild texture as well as
the usual red ranges, Merry JUMBO Brick is
manufactured with minimum tolerances, second
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Telephone or write for more information, or ask the Merry repre-
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61lnuIII IA+ 4 2nQ l
(Continued from Page 4)
stitute if found guilty of unprofes-
sional conduct. A member suspended
for default of dues may restore his
membership to good standing by pay-
ment of the sum in default within
the period of one year following the
date of suspension."'
When such a condition of default
exists, serious consequences arise, for
such a member is not in "good
standing" in either The Institute,
state organization or chapter-even
though he may have paid dues to one
of the three.
"A corporate member is not in
good standing in The Institute or in
any of its components if he is under
suspension. Immediately upon sus-
pension of a corporate member, his
rights in The Institute and in any
of its chapters or state organizations
shall be withdrawn until he is re-
stored to good standing."2
The AIA adopted these rules with
respect to corporate members who
are under suspension:
"1-They shall not use the initials
"2-They shall not hold them-
selves out to the public as members
of The Institute.
"3-The Institute shall not classify
them as members.
"4-They shall be removed from
the mailing list of The Insitute for
the period of their suspension.
"5-They will be required to pay
"6-They shall not be allowed to
attend meetings or to participate in
any way in Institute activities."2
The above are certainly dire con-
sequences; and, surely, no one who
aspires to the aims and ideals of the
AIA should even wish to be deprived
of any participation.
Termination of membership can
only be done by the Institute Board
or upon request to the Institute's
Secretary. Further, "he may not re-
sign from his assigned chapter and
retain Institute membership."1 From
this, certainly, a member who is in
default is virtually terminated -
though actual termination will only
take place after serious consideration
by both the Institute Board and the
On June 9, 1961, the FAA Board
adopted the following procedure rela-
tive to members whose dues are in
"On or about the 10th day of
January each year, the Secretary shall
notify each chapter secretary of FAA
dues remaining unpaid on the last
day of the preceding year and request
suspension or termination of mem-
bership as a consequence of default
of dues and payments; copies to be
sent to the Institute's Secretary and
members of the FAA Executive Com-
The FAA, ". a state organiza-
tion chartered by The Institute is
an organization member of The In-
stitute."l Since this is so, let's not
let the few dollars for FAA-or any
other level of The Institute-deprive
any one of the rights and benefits
of the only organization devoted
solely to our mutual interest, the pro-
fession of architecture.
I--AIA Organization Manual, Vol. 1,
2 _Letter from AIA Secretary, The
Florida Architect, Vol. 11, No. 6, June,
3___FAA Board Minutes, 68-B-6-61.
Tampa Electric Chooses Typhoon
Air-to-Water Heat Pumps for New Building
It will pay you to get acquainted
with the Typhoon line.
Experience has proven there is
SWa size and type of heat pump
a *f- best suited for each application.
d.= We offer America's most
complete, most versatile
heat pump line.
MADE IN FLORIDA
2-20 ton 20 HP Air-to-Water
Heat Pumps at Tampa Electric
Office Plant City, Florida
DIVISION OF THE HUPP CORPORATION
THE FLORIDA ARCHITECT
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MABIE-BELL MO-SAI SHADES AND PATTERNS THE SUN
Sunlight playing on the alternating design of splayed Mo-Sai rectangles, win-
dow frame units, and flat spandrels creates everchanging patterns of light and
shadow across the face of the building. Horizontal floor lines were broken up
by staggering the window frame units and splayed rectangles. For sun control,
each window is recessed 16 inches in its Mo-Sai window frame. Mexican glass
mosiac tile inlaid in the Mo-Sai adds a bright color accent to the grey Mo-Sai
precast curtain wall panels.
HOME OFFICE: High Point Rd., P. O. Box 1558, Greensboro, N. C.
FLORIDA PLANT: 3601 N. W 74th St., P. O. Box 47546. Miami, Florida
GEORGIA PLANT: Peachtree, Georgia
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Ahead Lies A New Frontier...
By PHILLIP WILL, JR., FAIA
The American Institute of 'Architects
Last year The Institute's President was gracious enough to
prepare a special New Year message for publication in The
Florida Architect. This year his message has been adapted
from his address to the 47th Annual FAA Convention at Boca
Raton in November, 1961. This article reports the major
portion of that address. It is a thoughtful analysis of the
status of the architectural profession; and it points out a
challenging direction for the future development of the pro-
fession. As such it merits the sober consideration of every
architect who, recognizing the changes in our society and
environment that are being wrought by technology and events,
is concerned with the problems of survival as well as growth.
Traditionally, architecture has been
regarded by the public and even by
most of its practitioners as a techni-
cal art. Like the engineer, we are
supposed to deal with the structural
enclosure of space logically allocated
in the service of human purposes.
Under the police power of the State
the law holds us responsible for
health, welfare and safety. So also
does it hold the engineer.
Unlike the engineer, however, we
are concerned with esthetics, with
beauty, with human emotional re-
sponse to those elements of design
which comprise the architect's basic
palette: space, form, light, color, tex-
ture, odor and sound. To the logic
of engineering necessity we have
added art as the special province of
the architect. But with the rapid de-
velopment of the behavioral sciences
even environmental design is becom-
ing technical and objective. Less and
less can our esthetic failure be at-
tributed to personal and subjective
insensitivity. More and more must
success be based upon tested knowl-
edge in the special and related fields
of psychology, sociology, biology and
The late, great architect, DWIGHT
HEALD PERKINS (my partner's father)
once said: "Sticks and stones are the
materials of building; ideas and ideals
are the materials of architecture."
Such a definition suggests a total
re-orientation and reappraisal of the
practice of architecture.
If ideas and ideals are the materials
of architecture, then architecture be-
comes a social art. If architecture is
a social art, we must accept a com-
mensurate expansion of our profes-
sional goals and responsibilities. The
techniques of planning, engineering
and esthetic design remain impor-
tant skills but become tributary to
the highest over-riding skill of all:
the determination of social purpose.
Here lies the great frontier for the
architectural profession. New frontier?
Yes, yet also partly old.
Certainly an understanding of the
needs of people in terms of their
physical environment has always been
a fundamental goal of architects. With
the achievement of such understand-
ing we must ask ourselves to what
purpose should we apply it? What
are the boundaries of our concern
or, in stronger language, of our re-
If, as I believe, architecture is a
social art, then it follows that we
must be concerned with the purposes
toward which our technical skills are
Who is our client? The one who
pays for our services or the voiceless
public which also suffers or benefits
from what we do?
The answer, of course, is both.
Without responsibility to both, archi-
tecture ceases to be a profession. For
without moral responsibility a pro-
fession becomes no more than a
learned trade of little consequence
or status. Conversely, as a profession
assumes responsibility for that aspect
of public welfare for which it quali-
fies by reason of education, training
and commitment, it wins honor, re-
spect and the rewards of accomplish-
ment for its practitioner.
What is the responsibility of archi-
I hold that the mission of the
profession of architecture is to assume
responsibility for nothing less than
a nation's man-made physical environ-
ment, an environment in harmony
with the aspirations of man.
And the time is now.
(Continued on Page 11)
THE FLORIDA ARCHITECT
Arhiteectue asv Soci Art..
The photi grph sho s applicaEron of F A Roofing
Lu the wilClow Gro.,e Eawirng Lanes entrance
canop It's a simple tio ria3n iperalioan
ARMSTRONG F/A ROOFING
IS EASILY APPLIED
The deck is first primed with a cut-back so-
lution ol F A 400. (Although the Willow Grove
Boiling Lanes entrance canopy shown above
has a decl of plywood, the process described
remains the same with concrete decks.) Open
joints are then sealed with Armstrong Deck
Sealer. Once joints are sealed, Armstrong
Flashing Tape is applied where necessary as
a reinforcing membrane.
F A 400 is then applied in two layers-each
of a different color to insure full coverage.
Application by hand or pressure-fed roller is
recommended. Two applications of F A 600
complete Ihe installation and add the desired
Armstrong Flashing Tape a cc.mpanion
prcduci to F A Roofing Armstrong Flashing
Tape is a glass fiber fabric designed for use
as a flashing merrbrare ard joint rein
. _. _I ,
, ,, I1, '
'1" ^ "B
Armstrong Deck Sealer-aran elstic caulk
,ng conmpo.und lo round ouT ire F A Roof
ing sy-err. IT i user 1ro rr p,=-re rl-pre~,-
sions, cracks, vJoida and irints in the roof
deck for the application of F A 4)0.
DESIGNED TO SOLVE MODERN ROOFING PROBLEMS
Thin shell concrete and plywood are giving America's skyline a striking
new look of free-form beauty. But today's free-form roof decks with their
irregular, elliptical, or undulating slopes call for roofing materials with
both decorative and protective qualities. Armstrong F/A Roofing is de-
signed especially to meet these requirements. It is a combination of two
liquid roofing products applied to form a tough and flexible roofing mem-
brane: F/A 400 Roofing, a neoprene base material, and F/A 600 Roofing,
a Hypalon* base coating that forms the finished surface. Because of its
fluid form, F/A Roofing offers ease of application for free-form roof decks
-where conventional roofing materials are frequently unsuitable. After
application, it presents a colorful protective membrane that forms a
permanent bond with the roof surface.
*TRADEMARK OF E. 1. DUPONT DE NEMOURS & CO., INC.
NEW ARMSTRONG F/A ROOFING IS:
The elastomers (neoprene and Hypalon) employed
in the F/A Roofing system are noted for their resistance to physical de-
terioration and weathering. That's why F/A Roofing can withstand pro-
longed exposure to the elements. Actual installations indicate that F/A
Roofing will offer many years of satisfactory protection.
Flexible Due to its elastic nature, F/A Roofing has outstand-
ing flexibility, allowing it to expand or contract with the surface beneath it.
Hairline cracks in the decking material won't cause the protective film to
tear. In addition to its flexibility, F/A Roofing is extremely light, with
a weight of less than 20 pounds per hundred square feet.
F/A Roofing is resistant to all kinds of
weather. Unlike thermoplastics and mastics, F/A Roofing doesn't be-
come brittle in winter or will it soften, even in severely hot weather.
There are no unstable components in F/A Roofing to be drawn out by
sunlight and weather, so it cannot change properties. Moreover, F/A
Roofing provides excellent protection against moisture because it cures
to form a permanent, water-tight bond with the roof structure.
Since free-form construction often completely ex-
poses the roof, modern roofing materials must meet aesthetic-as well
as functional-requirements. Armstrong F/A Roofing is particularly well
suited to buildings that frequently employ these imaginative designs-
such as recreational, religious, commercial, and civic structures. It ac-
tually enhances the over-all design of the free-form structure by curing
into an integral surface of the roof-providing a monolithic protective
membrane. In addition, F/A Roofing is ideally suited for canopies,
marquees, sunshades, and similar structural trim.
..' The Hypalon base of F/A 600 Roofing enables it to
be manufactured with a variety of stable pigments. The bright shades
and pastels available in F/A Roofing provide a high degree of flexibility
for the architect in color-coordinating a building exterior. F/A Roofing
maintains the reflective qualities of light colors and pastels indefinitely,
thereby reducing a building's interior temperature and lightening the
load on air-conditioning equipment.
With F/A Roofing, areas of lo-
cal damage may be easily renewed. A simple repair procedure again
results in a water-tight surface. In addition, no hot-melt equipment is
required for its application. Where reinforced with special glass fiber
tape, F/A Roofing is self-flashing. Gravel stops are not required, and
metal edging and fascia can be eliminated.
Armstrong F/A ROOFING
new F/A Roofing
Armstrong F A Roofing provides a colorful.
protective membrane for this soaring entrance canopy.
Willow Grove Bowling Lanes. Willow Giove. Pa.
ARCHITECT: Powers. Daly & DeRosa, Long Beacln. Calif.
ROOFING COrTRACTOR: Warren Ehret Company Philadelphia. Pa.
F/A Roofing comes in a choice of six
basic colors shown below. Non-standard
colors can be provided on request. Send
the attached card for complete informa-
tion on Armstrong F/A Roofing.
Ain r -,
FILL OUTATTACHED CARD
AND MAIL IT
ARMSTRONG F/A ROOFING
Research, Manufacture, and
Drawing on years of experience in rubber
and plastics tectirol:ogy. Armstrong intro-
duces F A Roofing as the answer to your
modern day roofing problems. To assure
superior performance, stringent laboratory
and field test programs have preceded
the introduction of tnls ne* roofing sys
F A Roofing is manufactured in the Lan
caster. Pa.. plant of the Armstrong Cork
Company by personnel skilled in the pro.
duction of building adhesives and indus
trial specialties. To meet the high stand
yards established for physical properties
and performance ,haracteristics, the most
rigid quality control procedures are em
Ahead Lies A New Frontier...
(Continued from Page 8)
Our country is only now beginning
to realize the enormous problems of
urban growth with which we must
contend. Two-thirds of our nation is
now concentrated in less than 200
metropolitan areas. Population is
growing at a rate of 3-4 million per
year and rural land is being gobbled
up by our cities at the rate of a
million acres a year.
The great metropolitan explosion
keeps tearing up woods and green
spaces, polluting air and water and
spoiling human habitation in general.
We foul our own nests and spawn
new slums faster than we tear down
It .is revealing that until the Hous-
ing Act of 1961 our federal govern-
ment spent more money on fish
breeding and wild life sanctuaries
than on conserving human beings
through slum clearance.
I wish I could say that we know
what we are going to do about it.
Steps are being taken both nationally
and locally. But I fear it is the
simple truth to say that we have
yet to decide how we would like to
live. There is no consensus on what
kind of communities or cities we
should build. Yet we have already
lost our lead time. With little pur-
pose, other than quantity, we are
forced to build now.
I recognize, of course, that in a
free society economic necessity will
force answers. The needed building
will be accomplished. The question
before us is, therefore, not whether,
Are the traditional relations be-
tween the design professions, the pro-
ducers, the builders, the sources of
money, the brokers of land and gov-
ernment geared to the need in scope
and in time?
Are we architects educated, oriented
and organized to design, build, re
build, preserve and restore whole
communities, cities and regions?
And if we are not, are others?
I know of no law which says that
our traditional ways must be followed;
that private architects must survive;
that private combines of vast capital
resources cannot hire the salaried
hands and package the entire job; or
that government cannot create more
bureaus to provide whatever services
an impatient public may demand.
Of course, I don't think the pro-
fession will expire even if it fails
to adopt to a changing world.
Those of you who keep informed
on what your professional organiza-
tion is doing already are aware of
the directions of our thinking. You
know, for example, of our belief that
architects must expand rather than
contract the areas of their services.
Already substantial fields of prac-
tice have been lost not only to com-
peting design professions but to
wholly unprofessional enterprises.
There are few building types in which
we have not suffered substantial
losses to package dealers. Regretably
we now find ourselves all too frequent-
ly in battle with our professional
brethren, the engineers. Both the
Landscape Architects and Planners
are working on state licensing laws.
And so it goes. While we are not
doing battle with all, the practice of
architecture is none the less suffer-
ing encroachment from all directions.
I do not and, in fact can not,
claim that, in a world of increasingly
complex technology, architects are
fully competent in all design disci-
plines. I do claim, however, that as
professional services become more
splintered, the package deal becomes
increasingly appealing to the bewil-
The fact that a typical package
dealer works for a profit and is un-
restrained by codified professional
ethics is of little interest to the buyer
whose confidence has been won. In
a free enterprise economy it is of
no interest whatever to legislatures
or the courts.
Q.E.D.; architects must meet the
challenge with their own resources.
How this challenge will be met
is a major concern of the Institute,
one of several top priorities. It is
this that has been under study by the
Committee on the Profession for
many months and on which you may
soon expect further reports which we
expect will have a major impact on
In substance you may expect a
recommendation that architects ex-
pand their services into many areas
not heretofore considered normal. If
we are to compete successfully with
the package dealer, we must render
similar services and accomplish equal
or better results but with an important
difference. We will render our services
on a professional basis. Call it, if
you like, the package without the deal.
The effect on the mandatory rules
is already under study and it appears
that little substantive change is neces-
sary. Be assured that the Institute is
not about to recommend to the mem-
bership that we win a battle and lose
a war. The moral responsibility em-
bedded in a code of ethics is still an
essential prerequisite to the status of
any who would be recognized by so-
ciety as practicing a learned profes-
Acceptance by the profession of
the concept of packaged services, how-
ever, is only the beginning to the
re-establishment of architecture as
the dominant and responsible design
profession. There is more to be done;
If, in addition to normal architec-
tural services, the package includes
the selection and acquisition of land,
the arrangement of financing and the
management of construction, each
architect must determine for him-
self where these special skills can be
found or how developed. What can
he do himself or with converted
staff? What specialized manpower
must be added to his staff or what.
services can most economically be
rendered through consultants re-
tained as circumstances require? What
about feasability studies, economic
analyses, process engineering, cost
control? What is a proper basis for
The questions to be asked are
legion. While the Institute Board,
Staff and committees are concerned
with finding generalized answers,
specific answers alternately must be
found by individual practitioners in
terms of their own circumstances and
So far the emerging patterns of
practice are not too difficult to
visualize. In fact, some large offices
are already leading the way.
However, what happens when in-
dividual firms begin to reach for the
higher responsibilities of larger scale
planning involving whole chunks of
cities and town? What added disci-
plines are needed? And how will they
be organized and led?
(Continued from Page 24)
74he 74A Prwiedents oo 7Ta 1962...
Sixty-Two and YOU...
By ROBERT H. LEVISON
The Florida Association of Architects
And lastly, what can we do to help
ourselves? For many years, our State
and Chapter Committees have been
appointed and died. Within any
given year all of us have had the
opportunity to serve on Committees
to accomplish what should be done in
all areas of the profession to better it.
But, either we are not interested -
and this I do not believe--or we are
not doing our duty.
Committees sound bulky and not
important. But let's take a long look
at what they do-and can continue
to do! Committees accomplished the
State Convention, the Office Practice
Seminar, the Public Relations Pro-
gram, the actions at State Legislative
level, the School Programs and a
myriad other seemingly small, unim-
portant tasks. Yet all these placed
together represented you at over fifty
meetings and ably spoke for all archi-
tects in their spheres of influence.
Still, this is one of our weakest links.
Many have said -we're too bulky,
others have said we're not aggressive
Your Association this year will en-
deavor to work a Committee structure
that will work.
Remember the old story about two
buckets in a well? One complained
that no matter how full it was when
it came up to the surface, it always
went down empty. The other rejoiced.
because no matter how empty it was
when it descended, it always came up
full of sparkling water.
So then, let's concentrate on:
1. Our Government Affairs Rela-
2. Our Own Internal Organization
3. Our Public Service
These three jobs well done will
make '62 a year for YOU!
"There are two heads I'd like to
One is THEY, the other CASH!"
This jingle has been running
through my head this past year and
I just had to say it! All over our State
I've heard my colleagues say, "Why
don't THEY do this and that?" Have
we ever stopped to think who THEY
are? THEY are YOU; and YOU are
THEY! So now that that's settled,
let's see what THEY can do in '62.
First, let us become service con-
scious--extend to the City, County
and State government the hands with
talent to assist in their programs for
progress. Advisory Boards of all types
await the man who will but serve -
and architects are needed for these
Boards in ever-increasing numbers. So
serve! Soon we will start our program
of listing all of the services by the
State Architects to indicate where we
are strong or weak. Please give this
your help and attention. Such in-
formation will assist our government
relations efforts at all levels.
Now is the time to examine your
office with a view of expanding the
services of the architect. Our posture
as designers only, must change to meet
the increasing demands. The Institute
has taken a position in this matter
and all would do well to re-examine
the services rendered to the Client
in view of these fascinating challenges.
THE FLORIDA ARCHITECT
FAA Committees for Sixty-Two...
Much earnest thought has been given to the problem
of strengthening and at the same time simplifying -
the FAA's Committee structure and organization. Most
FAA committees are "standing" and conform generally
to the structure of those recommended by The Institute
for operation at regional and chapter levels. Others are
necessarily "special" in that they are concerned with
matters particularly relative to state and regional activi-
ties. A program for more efficient committee organi-
zation, operation and supervision is now being developed
by the FAA's three area vice presidents. It will be pre-
sented to the FAA Board at its meeting January 20,
1962. As in past the years, the full roster of FAA
Committees will appear in the March, 1962, issue.
JACK W. ZIMMER
It is my humble privilege to be a
working part of this very active Chap-
ter through another professional year,
and I hope, with the faithful assist-
ance of all the members, to experience
a very fruitful year for every practi-
The Broward Chapter expects a
busy, productive year and one of
which all of us will be proud. The
year has promise of many opportuni-
ties for our members to be of service
to the community. This area has ex-
perienced such rapid growth and de-
velopment that many community
problems have need of the sound
reasoning, the technical knowledge,
the keen analysis of the professional
Our newly elected directors are
eager to attend the quarterly meetings
through-out the state and lend their
careful attention to all matters, report-
ing back to the Chapter decisions and
analyses given to important matters
at the State level.
Our members stand ready to serve
with local civic committees active in
zoning, code requirements, hurricane
damage adjustment, industry site zon-
ing changes, etc. Our Aim is to aid
industry to locate in the area and assist
the national missile program in any
manner that will benefit all con-
We are just beginning to realize the
far reaching effect that this great proj-
ect in our state has on all of our own
people. It is our hope that our par-
ticipation in some of the many facets
will result in eventual benefits to the
entire world. We feel that much of
the closely paralleled industry moving
from the North can fit into our econ-
omy and not conflict with the great
tourist interest; and our technical
know-how might form a great aid to
this community in this tremendous
The whole Chapter will continue
in the future as we have in the past
with a very close co-operation with
all building groups, whether it be City
or County, to further good working
relations with the professional office
and the much needed "clean"
This year, with even a closer co-
operation with our city planning de-
partment, we hope to show more evi-
dence of our present Urban Renewal
effort. This has reaped rich rewards
1962 Officers of FAA's Ten Chapters
BROWARD COUNTY: FLORIDA NORTHWEST:
President __ ______ Jack W. Zimmer President _____- ___Samuel L. Marshall
Vice President --- Victor A. Larson Vice President___--- James H. Look
Secretary ________-C. Robert Kerley Secretary H________ ____Hugh J. Leitch
Treasurer ----- George M. Polk Treasurer --__ ____Ula L. Manning
DAYTONA BEACH: FLORIDA SOUTH:
President _-------- Carl Gerken President __________- John 0. Grimshaw
Vice President _____ __ David A. Leete Vice President _________-Earl M. Starnes
Secretary _______-- Craig J. Gehler Secretary _______ James E. Ferguson, Jr.
Treasurer _________ Ernest H. Notz Treasurer _____- ____Francis E. Telesca
FLORIDA CENTRAL: JACKSONVILLE:
President ----------H. Leslie Walker President __ -------- Albert L. Smith
Vice President --__---- Dana B. Johannes Vice President ___- William H. Marshal
Secretary_--------- Donald Jack West Secretary _____- __James 0. Kemp
Treasurer __----- Jack McCandless Treasurer ___--------Theodore Poulos
FLORIDA NORTH: MID-FLORIDA:
President ---- ----- Thomas Larrick President _____ Fred G. Owles, Jr.
Vice President----- Frank C. George Vice President Nils M. Schweitzer
Secretary ---______ John L. R. Grand Secretary ---- George A. Tuttle, Jr.
Treasurer ____- _____ M. H. Johnson Treasurer -------__--John B. Langley
FLORIDA NORTH CENTRAL: PALM BEACH
President ___------ Chester Lee Craft, Jr. President ------- C. Ellis Duncan
Vice President____ --- Prentice Huddleston Vice President ----__-- Reed B. Fuller
Secretary ---Joseph N. Clemons Secretary -----Robert Wening
Treasurer ----___ _- Albert P. Woodard Treasurer ___-Jack S. Willson, Jr.
,,:::::: .. . ..:. ..::.:::* ========== ==== ==.. . .=== = ========= = ========.= ..==== ===
(Continued from Page 13)
and many of our areas can benefit by
a hard working committee in this
A very interesting program by the
Producers' Council in Miami, for a
technical seminar lasting one day, for
the very near future, will give our
members a closer working knowledge
in the field of Air Conditioning. This
seminar will familiarize each member
with the very latest concept of prac-
tice, technique, and design, and show
the results of very recent research in
this field. Several other agencies are
hoping to develop a similar program.
This year, in Public Relations, we
hope to bring the Architect's indi-
vidual thinking and treatment of our
every day problems into the public
thinking by extending a program start-
ed last year-which proved to be very
effective-and continue it through-
out the coming year. This program
As President of the Daytona Beach
Chapter for 1962, I hope to accom-
plish several things this year.
Since our Chapter is small and
nearly every registered architect within
our jurisdiction is already a member of
the Chapter, our attention will be di-
rected to increasing the other classifi-
cations of memberships. To go along
with attracting more memberships,
the quality of our programs must im-
prove to the point where all members
will be anxious and eager to attend
meetings. This means that the pro-
had weekly articles in the local news-
paper, written by each Chapter mem-
ber and appearing in the Building and
Real estate section of the paper. We
want to stress more, in these articles,
the importance of our professional
service to all categories of building
and planning activities.
We encourage our Chapter to have
its members participate in community
activity, provide willing manpower
where it will benefit the largest num-
ber in the community.
Our attendance at the monthly
meetings has been maintained at a
very high number during the past
year. But we'll try to improve this
record to a hundred percent if pos-
sible. At present, our chapter has 74
members. During the past year we
accepted 2 Corporate and 3 Associate
members; and we are going to try to
express a warm, friendly relationship
with all practitioners in Broward
County, showing greater membership
acceptance by the finish of this com-
gram must be informative to all or at
least controversial enough to engender
interest between factions.
I would also like to get each mem-
ber to voice his opinion on each and
every subject brought up for action at
every meeting. Too many members sit
passively, while a few members con-
duct all business. So many times the
motions made and passed do not re-
flect accurately the feelings of the
majority. It is true that at times the
majority does not always make the cor-
rect decisions, but at least they should
voice, and stand behind their opinions
at the meetings and not in the Cock-
tail Lounge after the meeting is over.
As our By-Laws are several years
old, they should be studied and
brought up to date with amendments
to conform to today's thoughts and
As many Chapter Presidents do, I
The Exhibits Committee has plans
for the Chapter for a very interesting
exhibition in the Ft. Lauderdale Art
Center during March. We will display
two thousand feet of architectural
photos, renderings, and scale models;
and this will be very rewarding for the
This exhibition, which will con-
tinue on display for 30 days, will be
moved to several Beach hotels at the
end of this time, in an extended effort
to reach the Public. All of this pro-
gram will receive considerable news-
paper publicity. Our committee will
check the public reaction very closely
hoping to repeat a similar display
again next year during the height of
the tourist season.
Each new year will bring increasing
responsibility. I'm sure 1962 will pre-
sent its share of problems. But with
the whole hearted support of all the
members, Broward Chapter will share
its portion of the State's activity.
also hope to devote enough time to
this responsible office to warrant the
confidence placed in me by my fellow
in Sixty-Two ...
Toward the object of re-
flecting -even more di-
rectly than in past years
-the growth and accom-
plishments of Florida's
and the activities of FAA's
ten regional AIA chap-
ters, The Florida Archi-
tect will, during 1962,
grow in breadth of inter-
ests and depth of cover-
age. We plan to present
more and more varied ex-
amples of Florida archi-
tects' work; and the first
typical presentation will
appear in the February
issue. We are planning a
new series of service fea-
tures. And we hope, with
active cooperation from
chapter officers, to report
more fully on both local
and state wide affairs
that make professional
history in our state.
THE FLORIDA ARCHITECT
It is well known that a person or
organization cannot be static. One
either moves forward or regresses,
never stands still. As much as has been
contributed to our professional organi-
zation, the American Institute of
Architects, our community, state and
nation, much more can be done. And
this should be done for their protec-
tion and advancement.
Drive and competence will lead in
any instance. I believe that the Ameri-
can Institute of Architects has the
organization and competence from its
national organization down to its local
chapters. Yet its drive could be im-
proved. One way to make this im-
provement is by more individual mem-
bers taking a greater active part in
their local organization say twice
the number than is now taking an
The Florida South Chapter at this
time has selected and approved its
officers, committee chairmen, and
committee members, and is ready to
continue their work.
The Florida South Chapter has
projects that need fulfillment; namely,
aid to education, collaboration with
allied organizations, stronger policing
ALBERT L. SMITH
As the Jacksonville Chapter takes
stock of its accomplishments during
the past year and makes its plans for
the year ahead, one fact is paramount.
Our accomplishments fell short of our
potential not because we lacked
determination or ability, but because
too few of us were interested in meet-
ing the challenges with which we
were confronted. During the coming
year it is our goal to rekindle interest interest a:
among our veteran members who have members,
been sitting on the sidelines and to will surely
find and use the hidden talents of in 1962.
all of our members. Cooper;
When we consider the many prob- list of obj
lems and opportunities which we face 1 .
as architects in our complex society, County B
there is literally no end to the work in contain
ahead of us. If we can enlist the active gram.
JOHN O. GRIMSHAW
within the architectural profession,
preparation for 1963 State Legislation,
strong public relations, and prepara-
tion for hosting the Institute's 1963
We are conscious of the honor of
having been selected as the Host
Chapter for the National Convention.
There is much work to be done, and
it is desirable that all chapter mem-
bers take an active part in the prepara-
tions, since this is a particularly im-
portant project for the chapter during
H. Samuel Kruse is chairman of the
Host Chapter Committee, and the
members are as named on Page 17,
December, 1961, issue of The Florida
Architect. These members have been
nd support of more of our
the Jacksonville Chapter
be able to meet its objective
nation is the key word in our
Cooperation with the Duval
board of Public Instruction
uing its school building pro-
working diligently during 1961, and
will continue to do so to live up to the
expectations of the National Organiza-
tion. It has been many years since the
Institute has had a convention in
Miami; and we naturally wish to play
our part in making it successful.
I am proud to be a member of the
American Institute of Architects, and
I am honored to serve as President of
the Florida South Chapter during
2 Cooperation with the Area
Planning Committee of the Chamber
of Comerce in implementing the
Legislative act creating the Jackson-
ville-Duval Area Planning Board.
3 Cooperation with the Park-
ing, Traffic and Public Transportation
Committee of the Downtown Council
in its search for solutions to our urban
traffic and parking problems.
4 Cooperation with the State
Board of Architecture in its efforts
to enforce state registration rules and
5 Cooperation with the Asso-
ciated General Contractors in their
efforts to improve competitive bidding
conditions and to establish a building
construction industry headquarters
building in Jacksonville.
6 Cooperation with our fellow
professionals the engineers in an
effort to create a climate for mutual
understanding of each other's prob-
7 Cooperation with the FAA
by encouraging attendance and par-
ticipation by our directors at Board
SAMUEL M. MARSHALL
If there is one thing these times are
most noted for, it is change. An alert
profession can take best advantage of,
and cope with, changing values if it
endeavors to analyze the change and
the factor which bring it about.
Change sometimes means progress.
The "complete package" is becom-
ing more attractive and saleable to a
public who is less knowledgeable of the
virtues and values of a professional
service. The "Stock Plan" becomes a
logical instrument to a mass builder-
developer and also to a school superin-
tendent who recognizes that his archi-
tect is repeating himself without im-
We should study closely the factors
which affect our profession and use
these findings to its best benefit. We
shall either correct our faults and im-
The Executive Committee of the
Florida North Chapter at the present
time has not had an organizational
meeting to appoint committee mem-
bers and to formulate a program for
the operation of the Chapter for the
year 1962. A meeting for this pur-
pose will be held in January.
During the past fifteen years the
Florida North Chapter has been the
parent chapter of four other chap-
ters, and it is now in the position of
being a small chapter with a scattered
membership of practicing architects
in small offices, and architectural
faculty, who compose approximately
50 per cent of the membership. Due
prove our service to the community, or
we shall be faced with a decreasing
demand for our abilities and talents.
The A.I.A. has undertaken the pro-
gram of self-analysis and is attempting
to bring forth answers which, if cor-
rect and if properly carried out, will
keep the profession useful to society.
The smallest unit of this broad organi-
zation has a vital responsibility in
helping to find the avenues of ap-
proach. This is the aim of the North-
west Florida Chapter. It is an aim
to the fact that the membership rep-
resents those from small offices and
those on fixed incomes, the high dues
structure above that of the Chapter
level has caused the Chapter to lose
practicing members, as well as faculty
which must be perpetuated in order to
Our isolation prohibits the close
personal contacts which would give a
feeling of unity in the FAA. We will
either overcome this disadvantage of
distance or become more independent
and estranged. I hope that we will be
able to more closely assimilate our-
selves in the State organization, for
only through the FAA can any really
broad effort be made to improve our-
selves. We individually have not the
strength of numbers nor the forces
and prestige to bring about needed
legislative changes in the laws which
govern the practice of architecture.
We individually have not the wealth
to sponsor the educational programs
which can increase our abilities and to
acquire the public relations guidance
which would better enable us to sell
the architect to our citizenry. Yet,
these things must be done.
Our program is simple and familiar.
It is composed of elements of self-
study, self-improvement, broader serv-
ices, service to the community and
better mutual regard. I hope to en-
courage more vigorous participation of
the membership to make the thing
work and put our aim within the
realm of possibility.
members, faster than new members
can be added. It is hoped that the
FAA will recognize the plight of the
small chapter. We are not able to
do things in the grand manner of
the larger chapters.
Because of the reduced member-
ship, a revision of Chapter By-Laws
and Committee structure is needed
to tailor them to the activities of a
The Chapter membership repre-
sents a group of individuals who are
highly dedicated to their special in-
terest fields. The officers of the Flori-
da North Chapter hope that during
(Continued on Page 18)
THE FLORIDA ARCHITECT
the medallion that has
a magnetic pull!
The MEDALLION HOME program helps sell more
In the FP&L service area, twice as many Medallion
Homes and Apartment Units were certified in 1960
as in 1959.
Architects will be benefitted by the 50 million dol-
lars being spent nationally during 1961 alone on the
Medallion Home promotion.
The campaign pre-sells builders and home-buyers
and offers architects an incentive for up-grading resi-
dential standards- for Better Living, Electrically.
Here's what makes a MEDALLION HOME:
1. ALL-ELECTRIC KITCHEN with clean, cool, flameless
electric range and at least three other major electric
appliances, including a safe, flameless electric water
heater for precious peace of mind.
2. FULL HOUSEPOWER 100-200 amp wiring
for the convenience of modern electric living.
3. LIGHT FOR LIVING -ample light planned
for comfort, safety and beauty.
Find out how you can profit by par-
ticipating in the MEDALLION HOME
program which offers valuable promo-
tional aids. Just call any FP&L office
for complete details.
FLORIDA POWER & LIGHT CO.
HELPING BUILD FLORIDA
AU) lam less 1962
(Continued from Page 16)
the year 1962 they can inspire more
active participation by its members
and channel their special interests
into constructive programs that will
reap the best possible results and give
each member a sense of more im-
portance in the organization.
The Florida North Chapter will
continue in the coming year: (1) Co-
operation with local communities to
further better public relations by con-
tinuing projects such as the planning
studies of the area that are in progress
The Mid-Florida Chapter area is
confronted with a tremendous chal-
lenge. Activities at Cape Canaveral
have been increased many times by
the Nova Project. This will bring
many new industries which will be
dependent on the locality for trained
personnel as well as the educational
facilities for graduate work and spe-
cialized study. For the first time in
many years a Cross State Canal seems
to be approaching reality. The effects
of these developments on our area
staggers the imagination and demands
that the architect destroy the Jeffer-
sonian image and move to a position
of qualified leadership in our explod-
ing construction industry.
The growth and development of
any organization such as ours can be
curtailed by many problems and atti-
tudes. The one most lethal attitude
to a Chapter's future is apathy on
under the leadership of Professor W.
T. Arnett; (2) The work of the Pres-
ervation of Historical Buildings as has
been so ably carried on by Professors
F. B. Reeves and Henry Edwards; (3)
Participation in the Awards and
Scholarships program as directed by
Professor M. H. Johnson; (4) Co-
operation with the Student Chapter
in the presentation of awards and
participation in the educational pro-
grams; and (5) The research which
has been developed both for the prac-
tical and theoretical aspects of archi-
tecture such as that being done by
Professor Walter Raymond in his re-
search in Theory of Architecture.
FRED G. OWLES, JR.
the part of its individual members.
The Mid-Florida Chapter suffers from
this problem. Attendance at our meet-
ings approximates 20% of total mem-
bership. Our annual Beaux Arts Ball
was back in the red this year due
to lack of Chapter support. Collection
of dues is difficult and four of our
members have been dropped by Na-
tional for this reason. On the other
hand, our Chapter has more than
its share of highly respected Senior
members, talented Junior profes-
sionals, and a fine group of young
Associates who are receiving the train-
ing that will prepare them to assume
significant positions of leadership in
Our plan for the coming year will
be to reestablish enthusiasm and re-
spect for the AIA objectives and prin-
ciples. Membership applications will
be more carefully screened and per-
sonal interviews will be required. The
Architects' Oath will be read upon
induction and each member will be
urged to have a mounted reproduc-
tion of the Oath on display in his
office. Committee assignments will be
(Continued on Page 21)
C. ELLIS DUNCAN
Our plans for the coming year in-
clude expansion to pull members in
all our area into the Chapter activities.
Our territory extends for many miles
along the coast and we have some
members that travel great distances
to attend meetings.
We believe that there should be
more effort to expand membership in
all our cities. The provision of better
programs and the assignment of re-
sponsibilities should improve our at-
tendance. We hope to encourage car
pools to get the fellows in from the
At present we do not have enough
participation and interest by many of
the older corporate members. We
hope to stimulate attendance by some
technical discussions and seminars.
We have an active auxiliary and we
will include them in some of our
In the past we have had some very
successful meetings in some of our
smaller cities in which most of the
Chapter traveled by chartered bus.
We hope to revive this custom this
year. We shall strive for better com-
munications within our Chapter and
without. We expect to have the mem-
bership advised regularly of Executive
Board action and to have the member-
ship feel that they are taking part in
the Chapter business. We expect to
be well represented at FAA levels and
that actions by FAA will be reported
back to our Chapter regularly.
THE FLORIDA ARCHITECT
., m -*-'-I -- -- :
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IS A PRODUCT
Offices: Chicago, Illinois Fort Worth, Texas
Chattanooga, Tennessee Dallas, Texas Houston,
Texas Fredonia, Kansas Fort Wayne, Indiana *
Jackson, Michigan Tampa, Florida Miami, Florida
* Los Angeles, Calif.
AS USUAL THERE IS SOMETHING EXCITINGLY NEW in the use of con-
crete in architecture precast white concrete structural members.
Here, for example, are giant precast concrete crosses made with
Trinity White portland cement and white quartz aggregate. More
than 250 of these crosses form the exterior structural frame on all
four sides of this seven-story building. They are decorative in ap-
pearance and functional both as sun shades and structural support.
The crosses are temporarily braced in position and become inte-
grated into the structure as the concrete floors are poured, which
operation fills a groove in the spandrel beam of the cross.
MR. ARCHITECT: Even Florida's ballerinas like to be warm and comfortable at home
in cold snap weather. And they and other Floridians are learning from our ads (see below) that
safer, cheaper, better oil home heating will save them money year after year. They'll welcome your
specification of the kind of oil heat that cuts home heating bills in half!
HOW TO KEEP WARM
IN A CHILLY HOUSE
Better yet...get safe, dependable OIL
home heating and warm up the house. Oil heat
costs less than half as much as heating your home
with any other fuel!
For even, controlled warmth all through the house,
install central oil home heating. New compact
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utility room, or in a wall.
For quick, dependable emergency heat, get inex-
pensive portable oil heaters, costing as little as $20
or less. They'll warm-up one or more rooms in a
jiffy-keep a room warm for about a penny an hour!
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Safer, cheaper, better oil home heating will save
you money year after year. You'll have a happier,
healthier family winter after winter! Right now,
before the last minute rush...
SEE YOUR HOME HEATING DEALER
for free survey and cost estimate on the oil home
heating that fits your home and your purse.
REMEMBER: U.S. Weather Bureau records
show that even South Florida homes require de-
pendable heating an average of 42 days a year
when temperatures drop into the 50's or lower
FLORIDA HOME HEATING INSTITUTE
2022 N. W. 7th STREET MIAMI
THE FLORIDA ARCHITECT
-. 4 ---
I---~a~iY" P i
(Continued from Page 18)
made only to those individuals who
have expressed a desire to work.
Social functions will be planned
every four months. Programs will be
planned in advance in an interesting
and informative way. Our professional
seminars will be expanded to include
special subjects for the benefit of
practising Architects wishing to review
or broaden their knowledge. Every-
thing possible will be done to make
our Associate members feel effective
and vital to the Chapter. Our Office
Practice Committee will be assigned
the task of seeking higher levels of
H. LESLIE WALKER
The year 1962 should be a very
active year in the Florida Central
Chapter. We have already begun
planning the FAA Convention which
will be held in St. Petersburg in
November. Committees have been
formed and much of the groundwork
has been laid; yet much work is yet
to be done. We shall need the efforts
of each member of our Chapter if we
are to have a successful convention.
Enclosed is page 20, The Florida
Architect, November, 1961, Wyer-
hauser ad featuring the Sanford Civic
Center, John A. Burton, IV, Archi-
tect, Herbert S. Hirshberg, Designer,
Titusville, Florida. Mr. Hirshberg is
also quoted in the ad as designer.
Such an ad might be questioned,
and hereby is, as being incorrect for an
FAA journal. The term "designer" is
not recognized by the State Board
service from every member firm. We
will assist and support the work of
the State Board and the FAA. Our
public relations program will be spear-
headed by Chapter consideration of
all major public issues after which
the full weight of our influence will
be brought to bear in vigorous opposi-
tion or support by every communica-
tion media at our disposal.
The Central Florida area is rapidly
becoming one of the major population
and industrial centers of the State.
The Mid-Florida Chapter must ad-
vance in voice and stature, providing
public spirited leadership that will
assure orderly growth and a physical
environment that will reflect the high-
est aspirations in the hearts of men.
More announcements will follow
from time-to-time in The Florida
This year will mark the beginning
to my knowledge. Either Mr. Hirsh-
berg is an Associate Architect with
Mr. Burton, or he is an employee of
Mr. Burton, unregistered and not
responsible for the project. Mr. Hirsh-
berg is not on the latest Florida roster.
Hope this doesn't sound like carp-
ing, because it is! Yours for FAA.
RHODERIC F. TAYLOR, AIA,
We saw nothing either incorrect or
improper in this advertisement. Credit
for the building had properly been
of our annual ANTHONY L. PULLARA
MEMORIAL AWARDS. These awards, in
three categories, will be given as fol-
lows: To the member of the Florida
Chapter for outstanding services to
the Chapter; to the member of the
FAA for outstanding services to the
profession; and to a State Chapter for
its outstanding work. No officers of
any Chapter will be eligible for the
individual awards. Information con-
cerning nominations for the awards
will appear in an early issue of The
Florida Architect. Selections will be
under the supervision of our Com-
mittee on Awards, Scholarships &
Allied Arts, headed by MARK HAMP-
TON and assisted by BILL HARVARD,
GENE SMITH and JOHN STEELE.
Our meetings for the coming year
will be held on the following dates
and places: February 10 at Fort
Myers; April 14 at Bradenton; June 9
at Tampa; August 11 at Winter
Haven; October 13 at Clearwater;
and December 8 at Sarasota. An invi-
tation is extended to members of the
FAA to attend our meetings which
will be planned with a business ses-
sion followed by a program of pro-
fessional interest to the membership.
A social hour will follow-where we
join our ladies. The day's activities
will be concluded with a dinner,
entertainment and dancing.
Our Ladies' Auxiliary has elected
MRS. I. BLOUNT WAGNER as president
for 1962. Other officers are MRS.
GARY BOYLE, Vice President, MRS.
DON MCINTOSH, Secretary; and MRS.
FRANK MUDANO, Treasurer. Meetings
are held at the same time as our
business meetings are in session and
they then join with us for the sched-
uled social activities.
ascribed to the architect of record; and
the addition of Mr. Hirshberg's name
as designer appeared to be only a ges-
ture of appreciation on the architect's
part to a key employee. We did not
think the ad implied any other respon-
sibility on the part of the designer, or
suggest any unlawful representation on
the designer's part. Incidentally, Mr.
Hirshberg's name and address appears
on page 10 of State Board's "Roster of
Registered Architects in Good Stand-
ing as of July 31, 1961." His registra-
tion number is 2500.-EDITOR
JANUARY, 1962 21
CSI Chapter Completes
Seven New Check Lists
The Greater Miami Chapter of the
Construction Specifications Institute
has completed seven new Specifica-
tion Check-Lists. They are: Section
3-Site Work; Section 4-Founda-
tions; Section 5-Concrete; Section
8A-Steel, Structural; Section 8B-
Steel Joists; Section 8C-Steel Cellu-
lar Decks; and Section 16A-Caulk-
ing and Sealants.
The new check lists have been pub-
lished in convenient mimeographed
form and are available to architects
at a cost of ten cents (10c) per sec-
tion. They may be purchased on
application to Everett M. Eignus,
Secretary, Greater Miami Chapter,
CSI, 1114 Dupont Plaza Center, Mi-
Court Backs Up
A recent decision by the Circuit
Court in Collier County will undoubt-
edly serve to strengthen architects'
positions relative to acceptance of
products other than, or not equal to,
those specified. This was a taxpayer's
suit to enjoin the Collier County
Commissioners from entering into a
contract for jail equipment.
The architects had prepared plans
and specs for the jail equipment.
These were approved and three bids
obtained. Two followed substantially
the plans and specs. The third-the
low bidder-submitted supplemental
plans and specs in substantial variance
with those of the architect.
The Court held that the low bidder
had so altered the architect's scheme
for the equipment that, in essence, it
constituted equipment other than that
called for. Thus, the low bid had not
been based on the type of equipment
approved by the Board of Commis-
sioners and therefore could not be
accepted by the County, even though
the Commissioners wished to save the
(Continued from Page 21)
We plan to stimulate attendance
at our meetings by announcing well
in advance the program for the busi-
ness meeting and the type of enter-
tainment that will be provided at
dinner. At the organizational meeting
of our Executive Committee held in
October, all of our standing commit-
tees were selected and they have now
all accepted their assignments. In our
committee work there are some con-
tinuing programs and there are others
yet to be initiated.
Our Government Relations Com-
mittee is a continuing program, head-
ed this year by DICK JESSEN. Last year
it performed an outstanding job assist-
ing the FAA with its work in the
legislature. Part of this year's assign-
ment will be to lay the groundwork
for the legislative session of 1963.
Our Public Relations program is
beginning to roll now. This, year's
chairman, FRANK MCLANE, JR. an-
nounced some of its plans at our
December meeting and promised
more activity. We note with interest
the number of architects in our Chap-
ter that have been appointed to vari-
ous civic and governmental boards;
and it is our hope that this trend will
grow during the coming year. Manatee
County has taken the lead by placing
architects on seven such boards and
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Just call your Telephone Business Office.
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THE FLORIDA ARCHITECT
During the past year, our Chapter
membership has increased by 12 Cor-
porates, 2 Associates and 2 Junior
Associates-which brings our member-
ship totals to 2 Fellows, 112 Cor-
porates, 43 Associates, and 27 Junior
Associates for a grand total of 184
Our new officers, consisting of
DANA JOHANNES, Vice President and
Chairman of the Steering Commit-
tee; JACK MCCANDLESS, Treasurer; JACK
WEST, Secretary; and Directors
ARCHIE PARISH, GENE THOMPSON,
and SIDNEY WILKINSON pledge them-
selves to service to the Chapter. We
shall need the cooperation and assist-
ance of all our members if we are
to have a successful year; therefore
the final effort will be up to member-
ship at large.
CHESTER L. CRAFT, JR.
'* ,'. z. .. .:-: .
.*. ^^ h *.
The Program of our Chapter for
1962 is as follows:
We of the Florida North Central
Chapter, AIA, during the year 1962
shall seek more fully to promote and
forward the objects of the American
Institute of Architects-The Drive for
Here's A Panel
All The Beauty
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A, an interior feature \~all. tlii.
vertically I,atterned redwood plywood
... add- ilrainatie vi-or and leauity to
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S A exterior idting. Rutiew\ood'
Inarrow vertical line -er\e a, an
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Why Marriott Motel Used
Marriott Motel, Philadelphia,
showing Featherock Veneer
Lowest initial cost
Low weight Factor
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Architects: Write for an AIA File.
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LOS ANGELES 28, CALIFORNIA
A New Frontier...
(Continued from Page 11)
Now we are shaping for years to
come the way of life of thousands,
yes, millions, of people. The inter-
relationships of people and their re-
actions to the environment we create
are complex and sensitive. It lies
within the power of the planner to
create communities conducive to
human safety and the fulfillment of
human aspirations. Or, as has already
been demonstrated, we can build an
environment of dullness and despair
ruled by the laws of the jungle. We
have tried the Garden City, Cor-
busier's Radiant City and superblock
project housing. City planning text
books to the contrary not withstand-
ing, few have been successful except
as visual monuments. Few have gen-
erated the life they were intended to
create and are loved only by their
planners, who have stayed around just
long enough for the publicity photo-
graphs to be taken.
What I am saying is that we
tamper with the life of cities only
at great peril. We have much to learn
directly and from the contributed
knowledge of others. Large scale plan-
ning in general and urban renewal
in particular must be approached by
planning teams including many new
members heretofore rarely, if ever,
consulted by architects. Many could
be listed, but the key members may
well be from the behavioral sciences.
Unhappily adequate research on
human behavior applicable to plan-
ning has yet to be done and the
definitive text is yet to be written.
Nonetheless the needs generated
by obsolescence and a surging popu-
lation growth are with us now, and a
beginning must be made now.
Let me quote a few words by
August Hecksher, writing for the
Architectural Record in September of
"The architect today should find
it impossible to miss the significance
of his position. He stands at the
center of almost every great develop-
ment in our society. The changes
which are acting most powerfully
upon the American people, and which
will run dramatically through the
1960's, are within the field of his
"He will shape some of them; his
career will be influenced by them all.
THE FLORIDA ARCHITECT
433 W. Bay St.
Armstrong Cork Co. Insert
A. R. Cogswell . 24
Dunan Brick Yards, Inc. 3rd Cover
Featherock, Inc. . .24
Florida Home Heating Institute 20
Florida Natural Gas Assn. 26
Florida Power and Light Co. 17
General Portland Cement Co.. 19
The Mabie Bell Company 7
Brick and Tile Co. 5
Miami Window Corp. 1
A. H. Ramsey & Sons, Inc. 23
Solite . 3
Southern Bell Tel. & Tel. Co.. 22
Superior Solar Shade Co. 4th Cover
Typhoon Heat Pump 6
F. Graham Williams Co. 25
"For what affects us most deeply
today are not, as I see it, questions
which might be called political: the
organization and forms of govern-
ment; the division of powers, the dis-
tribution of economic gains. There
are, of course, difficult problems in
this realm; and the supreme issue
of war and peace overarches them all.
"But more alive than the strictly
political questions are those which
might be called social. These deter-
mine how people live together, what
they do with their years, what kind
of a moral and material landscape
they call their own.
"The nature of family life is chang-
ing. The nature of our cities is chang-
ing. The abundance of leisure time
and the abundance of material wealth
are giving the people new, and some-
times rather frightening, options. In
these various areas, the architect must,
whether he choses to or not, play a
"He provides the setting of family
life, and the visible substance of cities.
By his art he opens before the pubilc
new choices as to how they shall spend
their dollars and their leisure. In the
depest sense he lays out the paths
which will determine, also, how they
spend their lives.
"My point is a larger one: that be-
cause of the nature of his trade and
the dramatic and dominating char-
acter of building in America today,
he stands as a prototype, and indeed
almost as a prophet. Others may have
their share in bringing matter under
the control of spirit; but unless the
architect succeeds in doing it, the
cause is lost. It is the same with the
shaping of the environment, the or-
ganization of space and the estab-
lishing of a balance between old and
new forces in the social order.
Whether he likes it or not the archi-
tect is at the center of things, set-
ting the pattern beyond his own works
and in a large measure determining
whether the remaining decades of
the century will see our common life
made more rational and rewarding."
It is my exhortation that architects
recognize the vacuum which exists.
If we move now, seize leadership and
act with the wisdom of statesman-
ship, we can re-create a nation. The
respect of the country is waiting to
be won. If we are successful, the
remaining decades of the century
could well be known as the Age of
F. GRAHAM WILLIAMS, Chairman
JOHN F. HALLMAN, JR., Pres. & Treasurer G. ED LUNSFORD, JR., Secrefray
MARK P. J. WILLIAMS, Vice-Pres. FRANK D. WILLIAMS, Vice-Pres.
F. GRAHAM WILLIAMS CO.
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LEUDEMAN and TERRY
3709 Harlano Street
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Good NEWS about Natural Gas...
SAFETY! What form of energy used in homes, businesses and industries is
the safest? The question arises by reason of the constant harping of our friends
in the electric business about flamelesss" appliances and equipment. To get the
facts, members of The Florida Natural Gas Association have been quietly exam-
ining records of fire departments in Florida municipalities. And beginning with
this Gasgram we shall make public our findings.
Official records of the City of Jacksonville Fire Department show that in the
FIVE-YEAR period from January 1, 1956 through December 1, 1960, 995 FIRES
were attributed to FUEL OIL --- 529 to ELECTRICITY --- and only 37 to GAS,
including natural, manufactured and bottled gas.
Official records of the City of Live Oak Fire Department show that in the
period from January 1, 1961 to October 31, 1961, 30 FIRES were attributed to
FUEL OIL --- 10 to ELECTRICITY --- and NO fires attributed to GAS.
These facts, based on official records, show that GAS is the SAFEST of the
energies used in homes, businesses and industries in both metropolitan areas
and smaller communities.
MORE FACTS based on official records. In the first nine months of 1961,
58. 6% of the ranges sold in the United States were GAS RANGES. This is an in-
crease of almost 5% over the number of gas ranges sold during all of 1960.
Gas cooking scored a clean sweep in this year's Holiday Magazine AWARDS
to Florida eating establishments for DINING DISTINCTION. Nine Florida restau-
rants won this national recognition and ALL NINE cook with gas. They include
Mai Kai, Ft. Lauderdale; Buccaneer Inn, Sarasota; Maxim's, Fontainbleau Hotel,
Americana Hotel, Joe's Stone Crabs and Le Parisien, Miami Beach; Columbia
Restaurant, Tampa and Petite Marmite, Palm Beach.
Perfect CLIMATE CONTROL has been achieved in the newly opened West
Volusia Memorial Hospital at DeLand with natural gas --- 260 tons of gas air
conditioning and gas heat.
MORE EVIDENCE of big savings by use of natural gas for water heating is
supplied by 54-unit Merriam Apartments, 1866 N. Bayshore Drive, Miami. Mr.
Felix G. Rice, co-owner, reports fuel oil bill was $1, 109.46 for last 12 months
oil was used. Natural gas water heater installed in May, 1960. Cost of natural
gas during next 12 months --- $608. 10 --- $501.36 LESS than the previous oil
bill. This is a saving on water heating fuel of 45%.
Miami voters recently approved a new 30-year franchise for Florida Gas
Utilities by a majority of more than two-to-one.
The Houston Corporation has been authorized to increase capacity of its
natural gas pipeline serving Florida by approximately 100-million cubic feet of
gas a day. Expansion will cost approximately $23-million.
International Paper Company's plant in Dade County has been converted from
oil to natural gas by Peoples Gas System. Equipment now fired by gas includes
150-ton absorption air conditioning system, hot water boiler, ink drying process.
Reproduction of any or all items on this page prohibited without written permission
from Florida Natural Gas Association, 206 E. New York Ave., DeLand, Florida.
26 THE FLORIDA ARCHITECT
DUNAN BRICK YARDS, INC.
MIAMI, FLORIDA TUxedo 7-1525
We have been appointed distributors for
a product which we believe offers very
wide possibilities for creative new design.
It is called VitriNeer an architectural
ceramic veneer manufactured by The Rob-
inson Brick and Tile Company of Denver,
VitriNeer units are made of dense, high-
fired ceramic clay, face-glazed in fourteen
matt-surface, non-fading colors. Units
measure 12 by 16 inches, with a uniform
thickness of three-eighths of an inch. They
are light in weight, strong, permanent and
easy to install.
Samples of VitriNeer colors and texture
are easily available to you. A new, fully in-
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Here's the anodized aluminum interlocking
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Window Ornamental Grilles Security Door
Entrance Ornamental Grilles Room Dividers
Railings Fences Ceilings Religious
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Please write for complete details, brochures, and samples.
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A wholly owned subsidiary of Superior Window Co.
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Robert B. Murphy,
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Dale E. Abicht Company
Superior Window Co., Agent
Phone TU 5-1521
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