Title: Florida architect
ALL VOLUMES CITATION THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00078
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: December 1960
Frequency: quarterly
regular
 Subjects
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00078
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Full Text
DECEMBER 1960


CIMAT
AWD TtR


The i;1l
FLORIDA
OFFICIAL JOURNAL of the FLORIDA ASSOCIATION


ARC
OF ARCHITECTS of the


HITECT
AMERICAN INSTITUTE OF ARCHITECTS, INC.








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DECEMBER, 1960 1








74e




Florida Architect
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS


I&Th 7is Ise ---

Levison Acclaimed as FAA President for 1961 . . .
State Board Inaugurates Certificate Presentation Ceremony .
The Future Has Already Begun . . . . . .
Convention Address by Philip Will, Jr., FAIA, AIA President


The Client, The Architect and The Builder . .
Message from The President, by John Stetson, AIA
Design Exhibit Awards . . . . .
Albert Weis Residence . . . . .
Honor Award-Mark Hampton, AIA, Architect


Building for Coppertone, Inc. . . . . . .
Merit Award-Weed Johnson Associates, Architects
Building for Lehigh Portland Cement Co. . . . .
Honor Award-Weed Johnson Associates, Architects
The Business of the 1960 Convention . . . . .
News and Notes . . . . . . . .
Product Exhibit Awards . . . . . . .


Advertisers' Index .



F.A.A. OFFICERS 1960
John Stetson, President, P. 0O. Box 2174, Palm Beach
Verner Johnson, First Vice-President, 250 N. E. 18th Street, Miami
Arthur Lee Campbell, Second V.-Pres., Room 208, Security Bldg., Gainesville
Robert B. Murphy, Third Vice-President, 1210 Edgewater Drive, Orlando
Francis R. Walton, Secretary, 142 Bay Street, Daytona Beach
Roy M. Pooley, Jr., Treasurer, Suite 209, 233 E. Bay Street, Jacksonville

DIRECTORS
BROWARD COUNTY: Robert E. Hall, Jack W. Zimmer; DAYTONA BEACH:
David A. Leete; FLORIDA CENTRAL: Eugene H. Beach, Anthony L. Pullara,
Robert C. Wielage; FLORIDA NORTH: Turpin C. Bannister, FAIA, M. H.
Johnson; FLORIDA NORTH CENTRAL: Ernest J. Stidolph; FLORIDA NORTH
WEST: W. Stewart Morrison; FLORIDA SOUTH: James L. Deen, H. Samuel
Kruse, Herbert R. Savage; JACKSONVILLE: A. Robert Broadfoot, A. Eugene
Cellar, Taylor Hardwick; MID-FLORIDA: Charles L. Hendrick, James E.
Windham, III; PALM BEACH: Kenneth Jacobson, Jefferson N. Powell.

Verna M. Sherman, Administrative Secretary, 414 Dupont Plaza Center, Miami

THE COVER
The theme of the 46th Annual Convention found expression in many ways
during the three-day meeting at the Hollywood Beach Hotel. There were char-
acteristic and colorful posters. There were speeches. And there were exhibits
of architectural accomplishments. Suggesting this interlocking expression, this
month's cover embodies a picture of Dr. Clarence A. Mills, Convention
keynoter, and a view of solar-shading devices used by Mark Hampton, AIA,
in his Honor Award design of a house for Albert Weis, in Atlanta, Georgia.


. 14


. 15
. 1 6


. 18

. 19

. 21
. 28
. 30


. 31



The FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not tor profit, and is pub-
lished monthly, at 7225 S. W. 82nd Ct.,
Miami 43, Florida; telephone MOhawk 5-5032.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
comed, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. Accepted as controlled circulation publi-
cation at Miami, Florida.
Printed by McMurray Printers

ROGER W. SHERMAN, AIA
Editor-Publisher


VOLUME 10

NUMBER 12 960
THE FLORIDA ARCHITECT













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Levison Acclaimed As

FAA President for 1961


With no opposition and without
even one dissenting delegate vote,
ROBERT H. LEVISON, of the Florida
Central Chapter, was elected presi-
dent of the FAA for 1961. He will
assume control of FAA affairs from
two-term president JOHN STETSON on
January 1, 1961.
Unanimously elected with Levison
was the slate of FAA officers proposed
by the Convention's nominating com-
mittee. These included: for Secretary,
VERNER JOHNSON, F 1 o r i d a South
Chapter; for Treasurer, Roy M.
POOLEY JR., the incumbent, Jackson-
ville Chapter; and for Third Vice
President, WILLIAM F. BIGONEY, JR.,
Broward County Chapter.
This is the second time that Levi-
son has been a candidate for election
as the FAA's top administrative
officer. Last year ,at the 1959 FAA
Convention, he lost the presidency
by only one vote. This year, in the
judgement of several of the FAA's
"elder statesmen," the 1961 FAA
President has been accorded a man-
date to find solutions to problems of
organization, pub lic and inter-
industry relations a n d long-range
planning with which the FAA is
concerned.


ROBERT H. LEVISON
FAA President-Elect


ROBERT H. LEVISON was born in
Toronto, Canada, in 1915, but has
lived most of his life in Florida.
Presently a principal in the Clear-
water firm of Wakeling, Levison and
Williams, he holds a BA degree in
architecture from the University of
Florida. His AIA membership dates
from 1948 and during the past ten
years he has been increasingly active
(Continued on Page 6)


The FAA's 1961 administrative team includes, left to right, Verner Johnson,
Floriad South Chapter, Secretary; Roy M. Pooley, Jr., Jacksonville Chapter,
re-elected as Treasurer; Robert H. Levison, Florida Central Chapter, President;
and William F. Bigoney, Jr., Broward Chapter, Third Vice President.
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DECEMBER, 1960






Levison Acclaimed ...
(Continued from Page 4)
in AIA affairs at chapter, state and
national levels. He has held various
chapter offices, including two terms
as president and served as chairman
of the Florida Central Chapter's Con-
vention Committee in 1957.
The FAA's 1961 president has
served several terms as a member of
the FAA Board of Directors. For


G GEORGE C.
RIFFIN O.
4201 St. Augustine Road
P.O. Box 10025, Jacksonville, Florida



0 Au inu rdcso ult







iTalhs se. .A Ya s


1 '

FRANKLIN S. BUNCH
President, State Board of Architecture

In the first ceremony of its kind
in Florida, FRANKLIN S. BUNCH, Pres-
ident of the Florida State Board of
Architecture, welcomed Florida's
newly registered architects into the
ranks of the profession and presented
registration certificates to 27 of them.
The ceremony was held following the
November 11 banquet of the FAA's
46th Annual Convention at its head-


the past two years he has been also
a member of the AIA national com-
mittee on Office Practice; and, as
chairman of the Florida Regional
Committee on Office Practice, has
been the administrative force behind
the successful program of office prac-
tice seminars initiated last year. He
is married, the father of three chil-
dren and, at the present writing, is
still basking in the glow of his recently
achieved status as a new grandfather.




State Board


Inaugurates


Certificate


Presentation


Ceremony


quarters at Hollywood Beach.
Before inviting the newly registered
men to receive their certificates, the
State Board President outlined briefly
the organization and functions of the
State Board and then spoke directly
to those who had been granted regis-
tration since the first of the year. His
talk was keyed to the need for overall
(Continued on Page 29)


Twenty-seven newly registered architects received their certificates during
the presentation ceremonies at the FAA's 46th Annual Convention banquet.
THE FLORIDA ARCHITECT















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THE FLORIDA ARCHITECT







76e Staife & 76e Ptaidcaaea..


The Future



Has




Already Begun


You have seen fit to elevate me to
a high and honored position of
leadership within our profession. Now
you have a right to expect that I
tell you about my view from this,
to me, still somewhat dizzy and
unaccustomed height.
One way to discharge this obliga-
tion is to spread before you a rosy
panorama of the future. I could quote
any one of many economic forecasts
based on the need to rebuild our
decaying cities and on the demands
of our growing population. Such a
talk is not overly original. To an
audience of comfortably engaged and
complacent architects, it m a k e s
pleasant listening.
I propose, instead, to ask some
rather uncomfortable questions. Per-
haps the answers will raise doubts.
Is all for the best in this best of all
possible worlds?
In fact, I hope that you, my col-
leagues, will come to share my deep
concern, my growing conviction that
the future is already with us-in
crisis form. This crisis must be under-
stood and dealt with if architecture
is to continue as a vital profession
of high stature and satisfying accom-
plishment.
DECEMBER, 1960


We say that we are master build-
ers who understand how to respond
to human needs in terms of building.
We are, we say, responsible citizens
who place public welfare and that
of our clients above our own. Yet,
how well have we done?
We are becoming an overwhelm-
ingly urbanized nation; but, do we
know what kind of cities we wish
to create . . and why? Do we
understand the city that organism
whose growth through the years re-
flects all stages, triumphs, defeats and
crises of the human spirit? Are our
ideals and objectives equal to our
capacity to build? For what we build
will itself shape the nature of our
citizenry.
C. S. LEWIS, the British author,
is perhaps best known for his book
"The Screwtape Letters." But some
may also remember "The Great
Divorce." This small book begins with
the description of a city:
"A city of dismal block after block
of drab houses. Most have been
abandoned by their owners. To this
city there is no end and no begin-
ning; for it expands as the expanding
universe with the speed of light.
"Scraps of paper eddy with each


chill gust of wind. Dirty puddles re-
flect the yellow flicker of the street
lamps. For there is no sun. A city
without day nor night. All is dull,
colorless, grey, dispirited neuter."
The author has been describing his
version of hell . . and perhaps it
is also ours. Yet I submit that the
imagination of the author is unequal
to the reality of man's ability to foul
his own nest!
With allowance for poetic license,
what have our modern American
cities become? Narrow canyon walls,
unrelieved with open space. A jagged
wallpaper whose perspective stretches
to infinity. Noise re-echoes. Extremes
of micro-climate multiply themselves.
In chaotic orgy visually screeching
signs cannibalize each other. The
deadly residue of power sources pol-
lute the air: odor, dust, soot, ashes,
smog and lethal gas. The helpless
pedestrian, in unequal battle, dis-
putes the right to move with the
automobile, that man-guided missile,
only a curbstone away. Clutter, ugli-
ness and waste. A battleground of
restless, massive forces, the city has
grown too fast to heal its own wounds.
The sores lie open and festering.
All too often this is a fair descrip-
tion of what our cities now are and
a prophecy of what they may increas-
ingly become. For now the great
population flood, released by the auto-
mobile and channeled by billions of
dollars worth of highway, engulfs our
precious countryside in oceans of
urban sprawl. All becomes grey and
formless in deadly continuum. No
country, no suburbs, and no real city.
(Continued on Page 10)


By PHILIP WILL, JR., FAIA m ans-in s
President, American Institute of Architects


At the luncheon meeting of the 46th FAA Convention's
opening day, the Institute's top-ranking officer surveyed
the current background for professional practice and
sketched a broad new pattern of activity for the future.








The Future...
(Continued from Page 9)
Megalopolis, endless and inhuman.
So here we are. For the future has
already arrived. The challenge is
already upon the nation and upon
the profession of architecture.
Sorry though the plight of our
cities be, architects need not assume
all the blame. We are a numerically
small profession. Even so, many of
our individual members have led bat-
tles for better planning, for the
preservation of our heritage, for order
and for beauty. Only now are we
beginning to make up our collective
mind that ours is a broad mission,
that ours is the responsibility for
designing these second United States,
and that the challenge is not just to
anyone, but to us: the Profession of
Architecture.
How, we now ask ourselves, can
we exercise leadership towards a bet-
ter physical environment . a leader-
ship which, by virtue of our skill and
calling, must be ours? Some say that
architects lack the status and the
prestige to do the job. I doubt that
this is true.
Ask anyone at a cocktail party to
name you a nationally famous doctor
or lawyer and he will be hard put.
Most likely, however, he will be able
to name three or more famous archi-
tects. The reason is that architecture
and the men who create it are get-
ting more and more attention in our
national mass media. Don't always
blame the writers or editors if you
don't get your share of this attention.
I don't see any reason why architects
today should nurture a status com-
plex. On the contrary, the thinking
public may be expecting more of us
than we are, as yet, able to perform.
True, there was a time when
"planning" was a dirty word. To
some it smacked of socialism. But
times have changed and, as in many
other areas, we may have been too
busy to notice. We are still on the
defensive. Yet while we are timidly
rehearsing our apologies in the wings,
the curtain is going up and the spot-
light is opening upon us.
The audience certainly wants plan-
ning and design. Both political parties
have adopted strong platforms calling
for the intelligent rehabilitation of


our cities. There are more civic
organizations and citizens' groups
agitating for urban renewal than ever
agitated for prohibition or even the
repeal thereof. Nor will you find many
communities without a planning body
and/or urban renewal program; al-
though you'll find quite a few-far
too many in fact-without architects
on them.
Could it be that the public has a
clearer image of what it expects of
the architect than has the architect
himself? Could it be that our problem
is not status or prestige, but the need
to live up to the public image and
expectation which the word "archi-
tect" evokes?
At any rate, the image of the archi-
tect as the designer of the total
environment, the masterbuilder, can-
not be purchased or be created by
mirrors or hidden persuaders. It must
be earned by the professional conduct,
the competence and the vision to
deal with the complex problems of
a future which is already upon us.
Nor can we substitute for this image
the mirage of the prophetic designer
of a gleaming, antiseptic, push-button
world of tomorrow. In the first place,
there is no evidence whatever that we
will really design this world. In fact,
there is quite a bit of evidence to
the contrary. Other professions, singly
and in efficient combinations, are
recognizing the existence of a vacuum
and are rapidly moving to fill it.
In the second place, cozy day-
dreams about future building booms
should not blind us to the nightmare
of our present man-made environ-
ment. For behind these rosy visions
is the cold, harsh fact that even
greater technological progress to be
absorbed and applied, even faster
urban decay to be replaced, even more
Americans to be housed, schooled,
hospitalized, transported a n d in
desperate need of space and beauty
-only mean even more problems to
be solved.
Contemplation of the coming g
changes in the world around us may
give us titillating goose pimples. But
a hard look at the magnitude of
problems facing us this very minute
should give us the shivers. And the
one promise the future does not hold
is that, by some miracle, we as a
profession will be able to solve prob-
lems tomorrow which we cannot
adequately solve today.


No, it will not help us much, I'm
afraid, to keep talking of the chal-
lenge of the future. It may be plea-
sant, because everyone agrees. But it
is also dull, because there is no real
controversy.
We need discussion. For we should
be, as I see it, a very disturbed and
very troubled profession. We need, I
believe, an earnest and searching
reappraisal-yes, an agonizing re-
appraisal, perhaps-of the state of our
profession, its performance, and its
responsibilities. The intent of this
talk-one in a series of attempts to
bring the present problems of our
profession into focus-is to stimulate
such discussion.
I offer neither exhortations nor
solutions. I am no all-wise, white
father who can lead you to greener
pastures. All I offer is my sincere
invitation to you and to all thinking
architects to join me, the other mem-
bers of your Board of Directors, and
your able Committees in a re-examina-
tion of our professional activities and
conduct.
I believe we must take a new direc-
tion. A thoughtful study of some of
our problems and of the direction
we should take was indicated in the
"Report on Your Profession" pub-
lished in the June issue of the AIA
Journal. The AIA Board of Directors
has adopted this report and is work-
ing on the formulation of specific
policies it recommends. The objective
of these policies is, in brief, to assume
for the architectural profession the
responsibility and the leadership for
the total man-made environment, as
the medical profession assumes the
responsibility a n d leadership for
public health and the legal profession
for the rule of law.
But policies alone cannot bring
about the needed change in the direc-
tion of a democratic organization such
as ours. Declarations that we want
to be leaders does not make us
leaders. Our policies must be fully
supported by the membership. The
needed changes in our professional
approach and practice must begin
with changed attitudes on the part of
those who practice, teach and study
architecture.
Specifically, I believe, we should
explore a new approach in three areas
of our professional life:
1...We should, I suggest, search for
a more encompassing, more
THE FLORIDA ARCHITECT







comprehensive approach to the
design of the total environment,
an approach which might be
called "architectural statesman-
ship."
2...We should seek ways to broaden
the scope of architectural ser-
vice. And,
3...We should recast the entire
process of professional develop-
ment from the guidance and
recruitment of talented youth


through education, training and
licensing to postgraduate study
and research.
Our purpose: to lift the entire
profession to new levels of perform-
ance consistent with the need of our
nation.
Today I will deal briefly only with
the second of these suggestions. Those
who may wish to share my thought on
all three will soon find these papers
printed in the AIA Journal.


The Scope of Architectural Service


Our objectives, as stated in the by-
laws of the Institute, culminate in
the phrase: "... and to make the
profession of ever-increasing service
to society." To render this service to
an ever-changing society, the nature
and method of this service must also
change.
The changes in the world around
us are plain to see. The "Report on
Your Profession" enumerates them
clearly: There is more and more
broad-scale planning by government
on all levels to govern the use of our
natural resources, our social pattern,
our economy, and its obvious effect
on land use, utilities, public trans-
portation, public buildings, and urban
renewal. There are enormous ad-
vances in building technology and
building methods and the danger that
ultimately the architect only assem-
bles parts designed and engineered by
industrial manufacturers. There are
the growing cultural and recreational
demands of an affluent society with
more leisure in a week than former
generations had in a month or even
year. There is the replacement of the
individual client by the corporate
client . the building committee.
There is the "package dealer" who
relieves the client of the complica-
tions of dealing with a multitude of
professions and skills, including that
of paying for his building.
All of us see these changes. But
are all of us also seeing the need to
change the method and scope of
architectural practice to keep up with
them? I doubt it.
There is, today, a tremendous
diversity in the kind and scope of
DECEMBER, 1960


service architects offer. According to
the AIA-sponsored study of The
Architect at Mid-Century, published
in 1954 (and that is, I believe, the
latest complete survey), more than
half (52.5 per cent) of all architec-
tural firms maintain offices of from
one to four employees. One quarter
(26.7 per cent) employ from five to
nine persons. About one-eighth (12.7
per cent) employ ten to nineteen;
5.8 per cent employ from twenty to
thirty-nine; two per cent pay the
wages of from forty to ninety-nine
people; and less than one per cent
(0.9) employ a hundred or more.
Perhaps these percentage figures on
the relative size of architectural firms
have changed a little since this survey
was made. But these changes have
been slow, slower than the changes
in our society. And it is safe to say
that as a profession we have not
sufficiently adjusted the extent of our
professional services and our method
of business operations to assure our
survival in the face of package dealer
competition, let alone to meet soci-
ety's needs and expectations.
Much, too much, of our thinking
and our resulting practice is still
governed by a nostalgia for the
fancied glory of yesterday. Galbraith,
in his latest book, The Liberal Hour,
devotes an entire chapter to this
"social nostalgia." It is the longing for
the simple things of the past, the
historic pursuits and methods we can
comprehend. As Galbraith puts it:
"The wagon maker is within ready
reach of the mind; not so General
Motors. The village is comprehen-
sible, but not New York."


Such nostalgia, Galbraith says,
"supports our hopeful confidence that
all government can be small, that the
government governs best by govern-
ing least; and that in a highly urban-
ized society, planning and guidance
of growth can somehow be avoided.
Nostalgia for earlier arrangements"-
I am still quoting Galbraith-"leads
regularly to the conclusion that they
are better and should, if possible, be
reinstated."
In the case of architectural prac-
tice the early arrangement of the
small, one-to-four employee office has
never been abandoned by half the
members of our profession. Most of
the other half still has a deep nostal-
gia for it. At heart, far too many
of us still see ourselves as a contem-
porary H. H. RICHARDSON, clad in a
monk's robe, wielding a big pencil,
and quietly building models and
casting shadows.
I readily grant these fellow archi-
tects that Richardson (for his day)
took a far more comprehensive view
of the nature of architectural service
to his client than most would-be
Richardsons now. But for the needs
of today's client and today's society,
his concept is as insufficient as the
bathrooms he designed. I am not
belittling the beauty of their detail
or the nobility of their proportions.
I merely point out that they no longer
meet the sanitary standards to which
we have become accustomed.
Perhaps I should have cited
JACQUES LEMERCIER and MANSART,
rather than H. H. Richardson, as my
examples of the out-dated architect
idol, as they provide me with the
opportunity to read you another
delightful quotation from Galbraith's
book. The economist points out that
our nostalgia is not for the reality,
but for an abstraction.
"It is known," he writes, "that the
palace of the great Louis at Versailles
was notably deficient by any modern
standards in its plumbing. Yet peri-
stalsis in that noble and well-nour-
ished court was normal. And the
inevitable expedients led to a horrid
stench everywhere .about the glitter-
ing grounds. When the orangery was
planted it was hoped, alas in vain,
that its fragrance would overcome the
terrible smell. All this has been lost
in the idealization.
(Continued on Page 12)








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The Future...
(Continued from Page 11)
"Of the court of Louis XIV we
know only of the pomp, the wit, and
the love. Of features which would
have made life there impossible for
a fastidious American nothing is re-
membered. So with social nostalgia."
Again, none of this can detract
from the architectural accomplish-
ments of Lemercier or Mansart. Nor
do I depreciate the design ability of
today's solitary, do-it-yourself archi-
tect. Today's Versailles d e m a n d
plumbing along with spendid facades.
And today's Louis XIV will hardly
turn to the one-man office to get
both.
Today's client is beginning to learn
-and all of us agree with him-that
the most splendid facade avails him
little if it is obscured by a sea of
parked cars; if the landscaping con-
sists of a few shrubs dumped down
at random by the friendly neighbor-
hood nursery man; if its interior is
decorated by the eager company
wives' decoration committee; and if
the whole is suitably enhanced by the
efforts of the corner sign painter, neon
light manufacturer, and so-called art
director of his advertising agency.
Many will resent and reject the con-
clusion; but the point is obvious. It
is two-fold:
I...Let us not depreciate the large
architectural office; and
2...Let us recognize that architec-
ture has become a team sport
and act accordingly.
Our nostalgia for the familiar and
seemingly more manageable has led
us all to the charge that bigness is
eo ipso bad. I'll let General Motors
or the AFL-CIO speak for themselves.
But I do wish to defend the large
architectural office against the charge.
The complexities of architectural
practice today can no longer be
handled by one man or even a hand-
ful of men. If we persist in solo per-
formances, we also persist in narrow-
ing our field of activity, control, and
eventually interest. Because of this
simple logic, the architectural pro-
fession has already ceded far too
much design control to others. Inte-
riors have been ceded to decorators,
if not furniture dealers, and planning
has been ceded to land developers,
if not land speculators. These are
but two of many examples. And the


client, bewildered and heavily bur-
dened by the need to deal with so
many soloists, is naturally turning to
the well rehearsed orchestra. Deplor-
ing the fact that the conductor of
that orchestra is not an architect will
not change his mind. Let's face it:
the client has a right to the package.
The only thing wrong is the deal.
So let's give him the package without
the deal.
This is not to say that there is no
longer room for the small office. It is
the ideal place for the small client-
the man who has enough sense to
call in an architect to design a home
or minor alteration. Our profession
cannot afford to push the small client
aside. The man who wants to extend
his porch today may sit on the multi-
million dollar hospital building com-
mittee tomorrow. What's more, that
porch is also part of the total environ-
ment.
But I do say that we should com-
bine our efforts rather than atomize
them. And that's what we are doing
when our firms and partnerships keep
splitting and when we keep on telling
architectural graduates: "Young man
go forth and practice on your own!"
Young architects, I find, are still
embued with the idea that only inde-
pendent practice gives them the
opportunity to do creative design.
This is nonsense. The larger oppor-
tunities await, them in the larger
office where men are constantly and
deliberately shifted around to work
on different building types and dif-
ferent problems.
Nor is it true that competition
within larger offices is so keen that
the young man never has a chance.
There is competition, to be sure. But
no one with talent is a mere spoke
in the wheel. He'll be recognized.
And he should rest assured that the
competition within an architectural
organization is very mild, indeed,
compared to the competition and
pressures a small independent prac-
titioner must face.
Let me state flatly that because of
all this the performance of good big
offices in this country has upgraded
the entire profession, and with it
American architecture. Architecture, I
repeat, has become a team sport and
it is time that we added more men
to the team. The alternative is losing
the game.
To deliver the package without the
THE FLORIDA ARCHITECT


I '







deal we will have to employ the
services not only of engineers and
interior designers and landscape archi-
tects. We should quite possibly also
employ trained construction managers
who coordinate construction opera-
tions, tax and financial experts, and
sociologists. It may well be, as the
Report of the AIA Committee on the
Profession points out, that the archi-
tect must accept as his fellow team-
mates, the banker and the realtor and,
perhaps, even the builder. Architects
team up with contractors in other
countries without visible detriment to
the quality of the building achieved,
to their professional status, or the
best interests of the public.
The Report on the Profession
recommends that AIA "investigate
the changes in and/or extensions of
our ethical code and standards of
practice to permit such an expanded
concept of our professional practice
and business procedures-keeping in
mind the problems of both the large
and the small offices and the fact
that the full choice of the extent of
the services offered must remain with
the office itself." We are doing so
now. We are studying our documents
for necessary revisions and will pre-
pare additional ones, if needed, to
conform with changing concepts and
practices.
The changes in office practice and
business procedures your Committee
on the Profession and your Board of
Directors recommends are not just in
answer to the growing competition of
the package dealer. They are neces-
sary in order to atune architectural
practice to the changed needs and
demands of our clients, our society,
and our own objectives. Nor are they
changes that can be effective on paper
or in terms of office procedures alone.
We need, as I have said, a new
attitude, a new, comprehensive ap-
proach in our thinking and our
ambition. The architect, your Com-
mittee on the Profession has stated,
must again assume the role of the
master builder. To be master build-
ers, we must first want to be master
builders.
To quote Peter Blake's new book
The Master Builders: ". . the alter-
natives are architecture or Disneyland,
civilization or chaos. 'What makes
our dreams so daring.' Le Corbusier
once said, 'is that they can be
realized.' "
DECEMBER, 1960


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! Message fom 7The President....





The Client


The Architect


and The Builder

By JOHN STETSON, AIA
President
Florida Association of Architects


This article, my last as President of
the Florida Association of Architects,
is directed to all men who may read
this official publication of the Florida
architects. There are quite a few of
the three titlists who need give little
heed to these words. Unfortunately
there are many who would do well to
contemplate this message and to, by
so doing, gain a feeling of financial
and mental contentment. No one
man knows all of the answers any-
more than he knows all of the prob-
lems facing the construction industry,
its designers and its buying public.
Those who serve in leadership capaci-
ties are unfortunately exposed to many
complaints from dissatisfied partici-
pants in these three categories during
any given year. The year 1960 pro-
duced "Donna," a building recession,
and multitudinous complaints.
"We get just what we pay for" is
a very old but tried and true adage.
Too often we twist this to read, "We
give, in service, just what you are will-
ing to pay for, and not one iota
more." The client, thinking only of
original costs, drives a hard bargain
with the architect and then with the
builder. The result-no one gains. The
building erected under this "penny
conscious, pound foolish" arrange-
ment is loosely planned, sloppily de-
tailed, improperly financed, lacks a
thoughtful mortgage and insurance
approach and finally, is usually poorly
built of short-lived materials. Most of
our current buildings do not stand a
chance of becoming historically im-
14


portant, not only because of designs
already trite, but because the materials
used will not last long enough to sur-
vive the life of the mortgage.
We have reached the best possible
time to cease and desist, to take stock
of our present and future position,
and to take the necessary steps to
wring a far greater value from the
construction dollar. Present slow-
downs of building afford us an ex-
cellent opportunity to proceed slowly
and carefully in the immediate future,
commencing with the client-whether
he be an individual, a corporation or
a political subdivision.
First, the client should seek the very
finest available professional service
within the framework of his particular
desired building type. A cheap design-
er's fee produces nothing but head-
aches, for it does not protect the
owner in any manner. He rarely re-
ceives a design of lasting suitability or
desirable appearance. He will receive
no counsel on financing, insurance,
possible future expansion or many of
the other allied services to which he
is entitled. The resulting inadequately
completed plans and specifications
produce high bids with their con-
tingency items to cover lack of in-
formation, or bids that produce cheap
and shoddy work because details were
lacking protecting the owner.
The architect has nothing to sell
but ideas, experience and integrity.
Time is the director of his efforts.
Time adequately paid for produces
unhurried designs and intelligent de-


cisions. Professional fees have been
established through many years of
experience and rarely can produce a
desired result if reduced below known
minimums.
Builders who accept inadequate
plans and specifications are exposing
themselves to future trouble. The
client may have been led to expect
much more than the building contract
provides. The quality of materials used
is readily dicernable to the trained
eye; but too often it takes a year's
deterioration to convince the owner
that the entire building industry is
composed of a bunch of thieves. Build-
ers who try to supplant the architect,
or who furnish design services, are
cheating the owner of his right to be
represented by someone trained in
avoiding the mistakes easily encoun-
tered in bad planning, lack of bid
competition and in poor selections of
materials.
It is strange that the following situ-
ations are inevitably true and have
been throughout recorded history:
A building of excellent design and
in a good location holds its economic
value while poorly designed buildings
soon become economic problems.
A building of excellent design is a
good advertisement for its occupant.
A building of excellent design, with
thoughtfulness of plan provides for
ease of expansion.
A building of excellent design "be-
longs" in its environment.
A carefully designed building re-
(Continued on Page 29)
THE FLORIDA ARCHITECT



















Work of high quality and
the novel arrangement by
which it was shown made
this year's architectural
exhibit one of the best in
the F A A s convention
history.


Design Exhibit Awards


More than in any previous year the
Architectural Exhibit at the FAA's
memorable 46th Annual Convention
was closely geared to the Man, Cli-
mate and The Architect theme of the
Convention. The exhibit was not as
large as have been some at former
conventions. But what it lacked in
quantity-and this particular lack was
not evident because of the ingenious
and effective manner in which ex-
hibits were displayed-it made up in
quality. Comment was general that
the 1960 architectural exhibit had set
a new standard for excellence and
meaning.
Because of this, the jury's tradi-
tional report of difficulty in selection
had the force of realism. Judgement


this year was not alone on the basis of
architectural design. One important
basis of selection was the extent to
which the displayed designs had ac-
complished practical solutions to the
varied problems of taming the climate
toward the end of providing the best
possible living conditions. Thus the
jury's considerations were also in
direct line with the theme of the
convention.
The jury was a distinguished one
from any viewpoint. It included
PHILIP WILL, JR., FAIA, president
of the AIA; HENRY L. WRIGHT,
FAIA, First Vice President, AIA;
HERBERT C. MILKTON, AIA, ALADAR
OLGYAY, AIA; and DR. CLARENCE A.
MILLS. As a result of its very deliber-


ate study of the exhibit, six projects
were selected for awards. Two of them
were designated as Honor Awards;
four as Merit Awards. And in the
case of one exhibit, the jury designated
a special award for the handling of
climatic problems in line with the
Convention theme. These were the
award winners:
Honor Award: The Albert Weis
Residence, Savannah, Georgia, MARK
HAMPTON, AIA, Architect.
Honor Award: Office Building for
Lehigh Portland Cement Co., Miami,
WEED JOHNSON ASSOCIATES, Archi-
tects.
Award of Merit: Office and Ware-
house for Coppertone, Inc., Miami,
WEED JOHNSON ASSOCIATES, Archi-
tects.
Award of Merit: Residence for Nat
(Continued on Page 16)


Frank E. Watson, of Watson, Deutsch- Verner Johnson acts as proxy for
man and Kruse, accepts a Merit Award Weed-Johnson Associates in accept-
for a hotel project in Guatemala City. ing awards designated for that firm.
DECEMBER, 1960


Winning design awards has become
almost a habit with Mark Hampton
who won honors again this year.







































Alexandre Georges


Exhibit Awards . .
(Continued from Page 15)
Ratner, Miami Beach, ROBERT B.
BROWNE a'nd RUFus H. NIMs, Archi-
tects.
Award of Merit: Hotel Naranjo,
Guatemala City, WATSON, DEUTSCH-
MAN AND KRUSE, Architects.
Award of Merit: Office Building
for D. R. Mead & Company, Miami,
PANCOAST, FERENDINO, SKEELS AND
BURNHAM, Architects. This building


was also given a Special Climatic
Award.
As in the past years, a major pot-
tion of the 1960 Convention Archi-
tectural Exhibit will be scheduled
for a travel tour as an exhibit of
"Florida Architecture by Florida
Architects". The itinerary will be ar-
ranged by the FAA office staff.
The exhibit of student work was
as noteworthy and as well presented
as that of the practicing architects.
Award winners were:


FRANK D. LEACH, an Honor Award
for a restaurant design; JOHN S. PHILIP,
an Honor Award for an import shop
design; WILLIAM F. WEDEMEYER,
III, an Honor Award for a sports
arena design; and Gus M. PARRAS, an
Award of Merit for a residential
design.
Award certificates were presented
by AIA First Vice President Henry L.
Wright, FAIA, following luncheon at
the mid-day Convention meeting on
Friday, November 11, 1960.


In addition to a Merit Award,
the Mead Building, for which
the Miami firm of Pancoast,
Ferendino, Skeels and Burn-
ham were architects, was
given a special recognition
by the jury in the form of a
Climatic Citation. This was
based on the character and
extensive use of solar shad-
ing devices on both street
facades. Russell T. Pancoast,
FAIA, receives the Merit
Award, left; and Edward G.
Grafton accepts the Climatic
Citation on behalf of his
firm, right.


THE FLORIDA ARCHITECT






Honor Award-1960 FAA Convention...


House for Albert Weis, Savannah, Ga.

MARK HAMPTON, I
Architect






4-!



i^ < "iz'


I --

I.. J


"---I


7 E- B 1
DECEMBER, 1960


Alexanare ueorges


Both the climate and the strong architectural traditions of Savannah
affected the design of this house. The two story porticos on the East
and West exposures provide protection from the elements. The wood
infilling screen panels are made up of various sized pieces of redwood
"threaded" onto galvanized pipe alternately with spacer blocks. These
screens were used to generally shield the glass from the sun, to
decrease the air conditioning loads, to enhance the view from the
interior by means of looking through a grill, and for the shadow
pattern. Also, through the use of weathered redwood, a feeling of
warmth is achieved. . Throughout, an attempt was made to relate
and integrate contemporary thought and technology to the indigenous
character that is Savannah's architectural history.





Honor Award -1960 FAA


Convention...


Office for Lehigh Portland Cement Co., Miami


WEED-JOHNSON ASSOCIATES
Architects


Merit Award -1960 FAA


Convention...


Office and Warehouse for Coppertone, Miami


THE FLORIDA ARCHITECT


































Black & Baker, photos


The design of this Honor Award
building is particularly note-
worthy for the manner in which
the structural scheme has been
developed to create an inte-
grated pattern of form and pur-
pose. As might be supposed,
the Lehigh building is basically
of concrete. Structural members
have b e e n smooth-finished;
walls surfaced with exposed-
aggregate panels.


DECEMBER, 1960







































Bidding on New York's newest housing project...


every contractor set a lower price

for concrete than for steel!


,------------------ --------------I

Nine contractors competed. In every
case, their bids favored concrete. (7
contractors actually bid concrete
lower than anyone bid steel!)
---------------------------------------'
The New York City Housing Authority reports a
saving of $313,180 by using concrete frame and floor
construction for the three 20-story buildings of the
new Woodrow Wilson Housing Project. But such sav-
ings were not unexpected!
Concrete has been the Authority's preference for
all of its buildings during the last twelve years.



PORTLAND CEMENT ASSOCIATE
1612 East Colonial Drive, Orlai
A national organization to improve and extend the uses i


For example, back in 1947 the NYCHA took bids
for the Lillian Wald 16-building project. $880,000 in
savings with concrete resulted. So a policy decision
was made to stay with concrete for future projects.
In the intervening years, no fewer than 84 concrete
frame projects were completed or in partial opera-
tion. They provided housing for 95,454 families. And
thanks to concrete, we estimated that the Housing
Authority saved no less than $66,000,000.
More and more builders of all sizes are today dem-
onstrating that when America builds for economy ...
it builds with concrete!
New York's Woodrow Wilson Houses. Architect: Pomerance &
Breines, New York, N.Y. Structural Engineer: James Ruderman,
New York, N.Y. Contractor: Leon D. DeMatteis Construction
Company, Elmont, Long Island, N.Y.


FOR STRUCTURES...
NATION MODERN
ndo, Floridarete
o concrete c


THE FLORIDA ARCHITECT








The Business of The 1960 Convention


With a total registration of 541,
the FAA's 46th Annual Convention
did not set any new attendance
record. But it did set new standards
along other lines. It was one of the
m o s t smoothly-organized meetings
ever held by the FAA. Business pro-
cedures had been so planned and
streamlined that only two business
sessions were held in place of the
usual three that have marked past
Convention programs. Because of this,
all of the Convention's second day
was devoted to seminar subjects.
This arrangement was, apparently,
a welcome one. The program moved
ahead remarkably close to its sched-
uled timetable; and speakers at every
seminar addressed audiences which
overflowed the meeting room. These
seminar pro grams had been so
arranged that featured speakers par-
ticipated in each of the three "work-
shop sessions" as members of dis-
cussion panels. The result was a far
deeper penetration of the Convention
theme-Man, Climate and The Archi-
tect-than would otherwise have been
possible. Proceedings of these work-
shops were tape-recorded; and, as now
planned, most of them will appear
at least in abstracted form in future
issues of The Florida Architect.
One notable first of this Conven-
tion was the change in voting pro-
cedure adopted last year. Chapter
interests were represented by dele-
gates, rather than by individuals; and
although the Convention floor was
available to any FAA member for
discussion on any question, voting was
confined to delegates. Apportionment
of chapter delegates was on a propor-
tional basis tied to the number of
chapter corporate members "in good
standing" at a pre-Convention dead-
line. The qualification refers to mem-
bers whose dues were paid; and several
chapters found their representation
less than might otherwise have been
possible because of it.
Some chapter officers viewed this
qualification as a local stimulus to put
chapter affairs in better order relative
to delinquent dues. Others saw the
DECEMBER, 1960


new delegate system as tending to
reduce individual attendance at con-
ventions. But, on the basis of the
business sessions held at Hollywood
last month, the new voting system
seems to be practical and efficient,
according to FAA officers, who cur-
rently view it as an accepted pattern
of future meetings.
Neither of the Convention's two
FAA business sessions produced any
substantial amount of' controversy.
The agendas stemmed from the report
of the FAA Board of Directors that
had previously been furnished to all
members a procedure introduced
last year with marked success. Prior
to deliberations on various items in
this report, however, was presentation
of the Nominating Committee's re-
port by Chairman RICHARD E. JESSEN.
As reported elsewhere in this issue
election of the Committee's full slate
was acclaimed by delegates, thus
making balloting unnecessary. In addi-
tion to FAA officers, the Committee
proposed JAMES GAMBLE ROGERS II,
Mid-Florida Chapter, as a three-year
member of the Florida Region's Judi-
ciary Committee, with WAHL J.
SNYDER, FAIA, as a one-year alternate.
These nominations were also carried
unanimously.
The chief item of discussion at the
Thursday morning (November 10)
session related to the report of the
Legislative Committee. TAYLOR HARD-
WICK, representing the Jacksonville
Chapter, proposed a two-part motion
to the effect that, one, the FAA retain
f u 1-t i m e legislative representation
throughout the 1961 Legislative Ses-
sion; and, two, that a policy statement
be issued relative to the FAA's stand
on the matters of possible legislative


importance noted in the Legislative
Committee's report.
Discussion on the motion related
to clarification of these various legis-
lative matters and the availability of
additional funds from FAA reserves
to meet added costs of the expanded
representation called for by the mo-
tion. Result was to authorize the
Legislative Committee to expend if
required and subject to approval of
the Budget and Finance Committee
- "up to $8,000 of additional funds"
from FAA reserves to obtain "pro-
fessional assistance in the Legisla-
ture." Similarly, delegates voted to
charge the FAA Board with issuing
policy statements relative to legisla-
tive matters.
Another highlight of the November
10 business session was a report by
CLINTON GAMBLE, Broward County
Chapter, of the progress made by
College B u i I di n g Committee, of
which he is chairman. He announced
that the new building for the U/F
College of Architecture and Fine Arts
had been accorded top priority by the
Board of Control and the University
itself. He pointed out that approval,
however, must also come first from
the Budget Commission which is
actually the Cabinet and then from
the Appropriations Committes of both
legislative houses. He indicated his
Committee would urge approval be-
fore the Budget Commission. He
asked each FAA member to contact
individual members of the Legislature
known to them particularly those
appointed as members of both Appro-
priations Committees. Further, he
asked that he be kept informed rela-
tive to each such contact.
(Continued on Page 22)


The Convention's two business sessions were quiet ones, with
the sparks of controversy almost completely lacking. But actions
taken on committee reports and resolutions could produce
some important and far-reaching results in the FAA's future.







Business . .
(Continued from Page 21)

The latter part of the session was
devoted to a fairly detailed report by
President JOHN STETSON on the char-
acter and extent of hurricane damage
throughout the state, but particularly
in the Keys. Head of a Governor-
appointed committee to study
methods of safeguarding lives -and
property against effects of future
storms (see The Florida Architect for
November, 1960, page 69) the FAA
president indicated that a full report
would be completed and made public
by the first of the year. Results of
his committee's study, if accepted by
the Governor and his Cabinet, could


have far-reaching and beneficial effects
to all phases of the construction
industry as well as to the public he
indicated.
The business session of Saturday
morning, November 12, 1960, was
largely devoted to consideration of
resolutions presented by ROBERT H.
LEVISON as chairman of the Resolu-
tions Committee. The following were
of major significance as indicating
policy directives of the FAA.

1...Re: Building for the Col-
lege of Architecture and Fine
Arts, U/F:
WHEREAS, at this 46th Conven-
tion of the FAA one of the most
important matters discussed has been


The Convention Coin Had Two Sides


BUSINESS . Here are some of the Convention's Chapter Delegates during
one of the two business sessions. No one could ask for a more earnest con-
centration on the subject of discussion than that portrayed in this candid
camera shot. Included are: Bob Hansen, Bill Kessler, Jeff Powell, Mark
Hampton, Don Edge, Jack Moore, Hal Obst, Jack Zimmer and Dick Jessen.


RELAXATION . Here is an equally candid camera shot typical of the
Thursday night Hawaiian luau which crowded the Cabana Club terrace of the
Hollywood Beach Hotel. Caught in a holiday mood are Rus Pancoast, Frank
Bunch and Clint Gamble, three of the FAA's most stalwart members. In camera
range are also Mrs. Robert H. Levison nad Dick Jessen (far left), Roy Pooley,
Mrs. Franklin S. Bunch (the beautiful girl saying "Hi!") and Otis Dunan
(background, far right).


the great need for a new building
for the College of Architecture and
Fine Arts at the University of Florida,
Gainesville, the following facts are
noted:
1...This is the only major college
at Gainesville that has never had a
permanent building.
2...In 1954 the request for new
buildings was first made; and each
year since then the need has grown
more drastic.
3...There is no question that if
another year goes by without action,
accreditation of the College and par-
ticularly the School of Architecture
(and Building Construction) will be
lost.
4...The need for this building has
been established by the President of
the University, the Architect and staff
of the Board of Control, and the
Board of Control itself since they have
all agreed this building has number
one priority on the lists of recom-
mended construction.
5...Since the College of Architecture
and Fine Arts includes the School of
Building Construction as well as
Architecture, the entire construction
industry of the state is concerned over
this matter.
THERETORE, BE IT RESOLVED that
the Florida Association of Architects,
in convention assembled, respectfully
urges the Budget Commission and the
members of the Legislature to give
this particular construction project
their approval and provide the funds
so it may go forward as soon as pos-
sible.
The motion for this resolution
occasioned no discussion and was
passed unanimously.

2...Re: FAA Committee Organ-
ization:
WHEREAS, the committees of the
FAA, standing, AIA vertical, and spe-
cail, are essential and are the primary
means to accomplish the objectives
of the FAA; and
WHEREAS, the committees of the
FAA, with membership by chapter
and geographical representation, pro-
vide essential chapter liaison and
proper representation; and,
WHEREAS, the geographical size of
the State of Florida and the disper-
sion throughout the state of the
various chapters has made it imprac-
ticable, expensive, and time-consuming
for most committees to hold indi-


THE FLORIDA ARCHITECT







vidual meetings with adequate repre-
sentation; and,
WHEREAS, many committees have
had objectives and charges unattain-
able except through debate unless
a chairman should assume the com-
mittee duties and take actions with
written consent of committeemen;
and,
WHEREAS, many committees of the
FAA have overlapping responsibilities
and charges, or are dependent upon
actions of other committees; and,
WHEREAS, the Officers and the
Board of the FAA should not assume
any responsibilities of committees
and thus remove from the member-
ship the complete participation in all
FAA activities to which it is entitled;
THEREFORE, BE IT RESOLVED:
1...That the President of the FAA
revise and put into effect as soon as
feasible a reorganization of the com-
mittee structure of the FAA, using
the following proposal as a guide. All
existing committees, as required by
the By-Laws of the FAA, or as
appointed by the Board, shall remain
with committee membership as here-
to fore;
2...That these committees shall be


grouped into an Administrative Divi-
sion to include: Budget, Convention,
Executive Directo r, Headquarters
Feasibility, Membership; a Public
Affairs Division including Awards and
Scholarships, Public Relations, Pub-
lications, Legislative (or Government
Relations), FAA Loan Fund; a Pro-
fessional Service Division including
Chapter Affairs, Office Practice, AIA
Fellowship; a Liaison Divsion includ-
ing Collaboration with Design pro-
fessions, Community Development,
Education, Home Building, Construc-
tion Industry, Preservation of Historic
Buildings; and a Technical Division
including Hospitals and Health, Re-
search, Schools a n d Educational
Facilities;
3...That there be appointed by the
President, with the approval of the
Board, Division Committees of not
less than five, nor more than seven
members whose membership shall
reside within a 100-mile radius to
permit convenient accessibility for
meetings; and that at least one mem-'
ber shall be a member of the Board
or an Officer of the FAA;
4...That these Division Committees
shall meet in duly notified meetings


with a quorum of not less than one-
half of the members at least twice
each year, not concurrent with Board
or annual FAA meetings;
5...That each Division Committee
shall debate and take action on all
matters of all committees assigned to
it with the approval of the Board on
all actions; notwithstanding that any
FAA committee, by a two-thirds vote,
may reject any action or recommenda-
tion of the Division Committee if it
pertains to an FAA committee;
6...That proper minutes of each
Division Committee shall be kept and
applicable portions shall be dissemi-
nated to the FAA committees for
information or action by the FAA
Committee;
7...That, at the discretion of the
President, certain committees may be
exempt from the scope of responsi-
bilities of a Division Committee.
The committee chairman's motion
to adopt this resolution resulted in a
sharp debate. Proponents of the reso-
lution held it provided the means for
"needling" chairmen of currently con-
stituted committees and thus would
assure more effective results from
(Continued on Page 25)


.yq ~


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esign and Progress

Like most good things, Florida architecture
did not just happen the widely admired
commercial, industrial and residential build-
ings in our state are the result of the work
and imagination of highly skilled designers.
Florida architects are nationally recognized
as specialists in the design of the function-
al, the attractive and the comfortable . .
and in adapting to climate, topography and
progress.
Progress also demands skillful designs in
communications. Southern Bell is proud to
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DECEMBER, 1960












































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reflects the architect's professional pride in up-grading residential
standards for modern living... Better Living, Electrically.

a MEDALLION HOME must meet these
basic requirements:
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THE FLORIDA ARCHITECT


II







Business...
(Continued from Page 23)
committee activities. Opponents ap-
proved the purpose, but maintained
the proposal would prove too compli-
cated to be practical. When finally
put to a vote the resolution failed of
adoption.

3 . Re: The Architects'
and Engineers' Joint Policy Code:
WHEREAS, the FAA has not repudi-
ated the Joint Architect-Engineer
Policy Code adopted in 1955 by the
FES and FAA; and the President of
the Florida Engineering Society has
advised the Florida Association of
Architects, through its President, that
the Florida Engineering Society, in
emergency session on Saturday, No-
vember 5, 1960, receded from its
adoption of and participation in the
Joint Architect-Engineer Policy Code;
and,
WHEREAS, since the last convention
of the Florida Association of Archi-
tects, the Florida Engineering Society
has withdrawn from participation in
the Joint Cooperative Council and


is not now a member of that Council;
and,
WHEREAS, it is the policy of the
Florida Association of Architects to
perform its work and discharge its
obligations to society in harmony with
other design professions;
THEREFORE, BE IT RESOLVED by
the Florida Association of Architects
in convention assembled, that the
President, together with the President-
elect, appoint a select committee to
examine present Architect-Engineer
relations and to furnish continuing
recommendations to the Board of Di-
rectors regarding relations between the
profession of architecture and the pro-
fession of engineering; and,
BE IT FURTHER RESOLVED that the
Convention authorize the Board of
Directors to take such action in con-
nection with Architect-Engineer rela-
tions as to the Board of Directors
shall seem wise and proper.
President Stetson previously had
read the communication from the
FES to which the resolution referred.
Though there was some commentary
on this from the floor, the resolution
as presented was promptly carried
without debate.


4 . Re: The FAA's Stand
on Matters of Possible Legis-
lation:
WHEREAS, the year 1961 is the
year for the session of the State Legis-
lature; and,
WHEREAS, it will give direction and
assistance to the State Legislature and
those who effect legislation as well as
the members and officers of the
Florida Association of Architects, to
make known the attitudes and desires
of the Florida Association of Archi-
tects pertaining to current legislative
issues concerned with the profession
of architecture and the building
industry;
THEREFORE BE IT RESOLVED that
the following are the official expres-
sions of the attitudes and desires of
the Florida Association of Architects
concerning the issues listed herein-
after:
1 . New Building for the Col-
lege of Architecture and Fine Arts at
the University of Florida.-The en-
actment of legislation for the imme-
diate construction of a new building
at the University of Florida suitable
and proper for the teaching of archi-
(Continued on Page 26)


QUALITY


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DECEMBER, 1960


I *" "~su

*, ~a r
rS',;. -







Business...
(Continued from Page 25)
tecture and building construction is
the prime concern of the Florida Asso-
ciation of Architects. The Association
believes this building is of such im-
portance to the profession and the
people of Florida that the full force
of our money and influence will be
pressed for enactment of this legis-
lation.
2 . Revisions to the Architects'
Registration Law.-The Florida As-
sociation of Architects is in agreement
with and supports the recommenda-
tions of the State Board of Archi-
tecture for the improvement of the
Architects' Registration Law to Na-
tional Council of Architectural Reg-
istration Boards standards and the
enforcement of the law.
3 . Hotel Commission and
Architect-Engineer Relations in Gen-
eral. The Florida Association of
Architects is in favor of any legislation
which will clearly define the qualifi-
cations, responsibilities, and preroga-
tives of the various categories of
engineers. However, the Association
will not accept as an area of com-


petence of engineers, with the possible
exception of professional structural
engineers, the performance of archi-
tecture, whether or not incidental to
the construction of engineering proj-
ects. The Association abhors, and
will make all effort possible to elimi-
nate, the indiscriminate interchange
of the words "architect" and "engi-
neer" and the terms "architect and
engineer" and "architect and/or
engineer" in legislation or govern-
mental rules and regulations.
4 . Relations with Board of
Commissioners of State Institutions,
State Board of Control, and Similar
Government Agencies.-The Florida
Association of Architects understands
the need and encourages the use of
governmental architectural staffs for
assisting governmental agencies in
formulating building programs, set-
ting administrative procedures and
standards, and selecting practicing
architects for governmental building
projects. However, the Association
will oppose any proposal to use gov-
ernmental architectural staffs to
perform the architectural work for
building projects; and shall prove that
neither the profession nor the best


interest of the people of Florida is
served by such employment of govern-
mental architectural staffs.
5 . Stock Plans.-The Florida
Association of the Architects takes
the position no two building projects
are identical; as a consequence, one
set of contractural documents cannot
satisfy any more than one building
project without causing confusion,
enhancing the opportunity for errors,
forcing an inappropriate adaptation
of structure to conditions for which
it was not intended. The Association
will oppose any proposal to develop
stock plans for schools or any other
permanent buildings.
6 . State Building Code.-The
Florida Association of Architects de-
sires, in the interest of public safety,
a single building code for the areas
and communities of Florida which do
not have a code of building standards.
The Association supports the enact-
ment of permissive legislation en-
abling all unincorporated areas and
communities not now having a build-
ing code to adopt a set of minimum
standards as the first step toward
future mandatory legislation.
7 . Mechanics Lien Law.-The


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26 THE FLORIDA ARCHITECT







Florida Association of Architects rec-
ognizes the need for a lien law which
will clearly define property owners'
privileges and obligations to me-
chanics, suppliers and professions
concerned with property improve-
ment. We do not favor the revision
of the present lien law to formulate
such a law, but favor the writing of
a completely new law. We support
legislation which will require the
Governor to appoint a commission
for the production of such a new lien
law, on which commission the Florida
Association of Architects shall be
represented.
8 . Regulatory Statute for Con-
tractors.-The Florida Association of
Architects will support any legislation
which will establish the technical
proficiency and financial responsibility
of building contractors.
9 . Regional Planning Author-
ity; Subdivision Regulation; Planning
and Zoning; Urban Renewal. The
F 1 o r i d a Association of Architects
favors and supports permissive enab-
ling legislation which will permit any
area, community, or combination of
communities to plan and regulate the
orderly and intelligent improvement
of their previous environments.
This resolution was adopted quickly
without opposition or debate. Also
adopted were four additional resolu-
tions of appreciation directed to the
Broward County Chapter as Conven-
tion Hosts, the various exhibitors of
building products, the operating staff
of the FAA, and the ladies of the
Convention.
The matter of FAA committee
operation was again discussed on the
floor. As a result a motion was passed
to the effect that the FAA's future
administrative policy would be to
charge each of the three FAA Vice
Presidents with responsibility for pro-
ductive action on the part of those
committees assigned to his jurisdiction
by the FAA President.
The last action of the Convention
was to squash a motion that would
have bound the Architect- Engineer
Joint Committee set up previously by
resolution. In effect the motion sought
to instruct the Committee to negoti-
ate with the engineers "within the
framework of Florida Statute 467,
especially the parts relating to defi-
nitions . ." Opponents pointed out
that the Committee should be left
free to work as needed.
DECEMBER, 1960


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News & Note


New Cover Program
Proposed for 1961 F/A
If Chapter members will follow the
suggestion of the FAA Publications
Committee, a series of informal de-
sign competitions will make available
a new series of covers for 1961 issues
of The Florida Architect. Notices,
including mechanical requirements for
magazine covers, have already been
sent to Chapter Presidents by CLIN-
TON GAMBLE, Committee chairman.
Sketch designs should be sent to
the publishing office of the magazine.
Selection will be made as early as
possible in 1961.

Community Services . .
In Miami, EDWARD G. GRAFTON,
Florida South Chapter, has been
named as 1960-61 president of the
United Cerebral Palsy Association of
Miami, Inc. As such he will sparkplug
activities involving a budget of $275,-
000.
In Jacksonville, WILLIAM K. JACK-
SON heads the planning committee for
the Jacksonville Area Chamber of


Commerce. His group has been de-
veloping a proposal for the establish-
ment of a permanent metropolitan
planning board and is hopeful that
Duval County legislators will intro-
duce a bill to provide such a board
at the 1961 session. At a recent group
meeting it was emphasized that Jack-
sonville needs a flexible master land-
use plan to provide adequately for
long-range growth and changing pat-
terns of area development.

Personal . .
In Tampa the firm of PULLARA AND
WATSON have just moved into their
own new office building. The address
is 3013 Heratio Street, Tampa 9.
In Miami, R. WILLIAM CLAYTON,
JR., has announced formation of his
firm for the practice of architecture at
9301 Northeast 6th Avenue, Miami
Shores.
In St. Petersburg, JAMES E. THUR-
MAN and W. PINSON WHIDDON have
announced formation of a partnership
for architectural practice under the
name of Whiddon and Thurman,
with offices at 26 Beach Drive North.


CONVENTION COORDINATOR . .
Shown here intent on checking one of
the myriad details of the FAA Con-
vention with Program Chairman John
M. Evans, is the FAA's able and busy
Administrative Secretary, Verna M.
Sherman. One chief reason for the
smooth progress of the Convention
was her careful coordination of all its
details. . Shortly after the FAA
meeting closed, she attended another
Convention at the Diplomat Hotel,
Hallandale, in still another official
capacity. As a member of the Florida
Society of Association Executives, she
served as chairman of the Host Chap-
ter at the Society's state-wide meeting.


ALWAYS SPECIFY c


THE FLORIDA ARCHITECT


[!







State Board . .
(Continued from Page 6)
acceptance of responsibility to the
public on the part of building pro-
fessionals.
He especially emphasized the point
that architects are legally as well as
morally accountable for the work
they do.
"In accepting opportunities for
architectural practice," he said. "You
must also accept full accountability
for what you do. Work signed or
sealed by you as the architect of rec-
ord becomes your responsibility. And
the law charges you with the obliga-
tion that all work signed or sealed
by you must have been accomplished
-even though actually performed by
others under your direct and sup-
ervising control."


President's Message . .
(Continued from Page 14)
quires less maintenance.
A building carefully designed with
its occupancy, length of service and
location carefully studied can reduce
fire insurance premiums sufficiently
to completely cover the increased cost
of construction within twenty years,
while providing this important pro-
tcction in the meantime.
A building carefully designed and
properly protected eliminates the need
for windstorm insurance.
A building well designed and built
with loving care by a thoroughly qual-
ified builder provides few if any prob-
lems to the owner in his lifetime.
A building designed with a tho-
rough study of the economics of oc-
cupancy will never become a financial
burden to the owner.
There must be a thousand more of
these facts. They all can be summed
up with one concise statement, "An
owner sincerely interested in his in-
vestment who selects an able architect,
giving him an adequate fee and ample
time to produce the building designs,
plans and specifications, then by
means of properly conducted bidding
selects his builder, will not only end
up with an outstanding product, but
will forevermore be satisfied with his
purchase."
To all men I offer this as our pres-
ent and future salvation and our only
tolerable way of business life.
DECEMBER, 1960


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homes right now as you read this! Modernlite is a low cost fluorescent
unit, approved for FHA financing... a diffusion floater that gives
more light for less wattage, and was designed to complement any
decor in homes or offices, even in elevators I Modernlite is only one
of many new designs from Sta-Brite, so whether you're looking for
lighting ideas, expert completion of a custom job, or a wide choice
from stock for any installation let STA-BRITE light the way!
"ALL US SOON.


Whatever your
requirements
In lighting homes,
offices and factories
-depend on
STA-BRITE'S
quality fixtures
and experienced
engineering staff.

Write on your
company letterhead
for Sta-Erite's
1061 Price List.







Custom-Cast


Plaques


FLORIDA FOUNDRY
& PATTERN WORKS
3737 N. W. 43rd St., Miami




TO SOFTEN WATER

TO CONDITION WATER








ELNAR FORCE BASE INST ALL.ATION
A4i6,e is a beasv durv. rull. aui.,
mai.ii. double unit .Jrener. &e
e tosupply uriinteirupled
O~ne of Ihe many wlienei and
.,.ndfl]10110 d&-ived ~nd m.,a-
fd..ured bu Su.ui hein %Viie C.10
sgion,n~cp Inc For further clai.
,crma.n%, bids. o~r %orse
-mile t0 Souils~in Waiti C.;n
dUb ning. Inc ,301I 15th Aier'ue
c.uith, St Petrc'buig, F-ind,
.i~ll i~pem of Donmesm.., Ccrmnnr
col. and Inmdustrial Wae Softenm
is Iand Couamomiunimg Egqmneut
F Ilter, Ta~ste and J., k Re
uitiAerators Derrnm~erahze'*
Zecolime, lan Eschmane Allsie'ai
In !iock Resadetarod~ arid (wn-
se,..,aI Package ~s s~ii.Pool
F'i...- AIho Reln-uLLmg and
,%lI de-znummg


Products


Awards


Exhibit

As in the past years, two Honor
Awards were presented exhibitors at
the Convention's opening luncheon
meeting, Thursday, November 10,
1960. One, for Display Excellence,
was given to Rilco Laminated Prod-
ucts for the design of Booth No. 48.
The other, for Educational Value of
Display was won by the Joseph
Schmidt Company for the varied dis-
play in Booth No. 15.
Presentation of the awards was
made by Jack W. Zimmer, of the
Host Chapter for the Convention
Committee. The plaques embodied
a bas relief seal of the AIA in addition
to the name plate. Finish was in satin
aluminum mounted on rubbed walnut.


. . for display excellence


Above,flanked by blazer-jacketed
members of the Broward County
Convention Host Chapter, Honor-
able William G. Zinkil, Mayor of
Hollywood, right, assisted by FAA
President John Stetson, cuts the
ribbon at the entrance to the
Building Products Exhibit at the
1960 FAA Convention. Below,
one of the two Honor Award
plaques won by the exhibit booths
pictured below.


. . for educational value of display
THE FLORIDA ARCHITECT










A. R.COGSWELL

"SINCE 1921"




THE BEST

in

Architects' Supplies




Complete Reproduction

Service




433 W. Bay St.
Jacksonville, Fla.





ADVERTISER'S INDEX
American Celcure
Wood Preserving Co. 28
Belcher Oil Co . . . 5
Julius Blum & Co. . . 13
A. R. Cogswell . . . 31
Dwyer Products of Florida, Inc.. 29
Electrend Distributing Co. 12
Florida Foundry & Pattern Works 30
Florida Home Heating Institute 32
Florida Power & Light Co. 24
Florida Steel Corp . . 4
General Portland Cement Co. 7
George C. Griffin Co. . . 6
Hamilton Plywood . . 25
Houdaille-Span . 2nd Cover
Houston Corporation . 8
Portland Cement Association 20
A. H. Ramsey & Sons, Inc.. 27
Solite . . . 3
Southern Bell Telephone . 23
Southern Water Conditioning Co. 30
Sta-Brite Fluorescent Mfg. Co. 29
Thompson Door Co. . . 1
Titus Manufacturing Co. . 26
F. Graham Williams Co. . 31


DECEMBER, 1960


F. GRAHAM WILLIAMS, Chairman
JOHN F. HALLMAN, JR., Pres. & Treasurer G. ED LUNSFORD, JR., Secretary
MARK. P. J. WILLIAMS, Vice-Pres. FRANK D. WILLIAMS, Vice-Pres.






ESTABLISHED 1910

F. GRAHAM WILLIAMS CO.
INCORPORATED


"Beautiful and Permanent Building Materials"


TRINITY 5-0043


ATLANTA

GA.


FACE BRICK
HANDMADE BRICK
CERAMIC GLAZED BRICK
GRANITE
LIMESTONE
BRIAR HILL STONE
CRAB ORCHARD FLAGSTONE
CRAB ORCHARD RUBBLE STONE
CRAB ORCHARD STONE ROOFING
PENNSYLVANIA WILLIAMSTONE
"NOR-CARLA BLUESTONE"


1690 MONROE DRIVE, N. E.
OFFICES AND YARD


STRUCTURAL CERAMIC
GLAZED TILE
SALT GLAZED TILE
GLAZED SOLAR SCREENS
UNGLAZED FACING TILE
ARCHITECTURAL TERRA COTTA
BUCKINGHAM AND VERMONT
SLATE FOR ROOFS AND FLOORS

ARCHITECTURAL BRONZE
AND ALUMINUM


PRECAST LIGHTWEIGHT INSULATING ROOF AND WALL SLABS

We are prepared to give the fullest cooperation and the best
quality and service to the ARCHITECTS, CONTRACTORS and
OWNERS on any of the many Beautiful and Permanent Building
Materials we handle. Write, wire or telephone us COLLECT for
complete information, samples and prices.




Represented in Florida by
LEUDEMAN and TERRY
3709 Harlano Street


Coral Gables, Florida


Telephone No. HI 3-6554
MO 1-5154











I something NOW

about keeping

me warm!
Remember the shivering misery some folks
endured the winter of 1957-1958? Let's face
it. Inadequate, makeshift home heating
methods simply can't keep you warm and
healthy in cold snap weather. U.S. Weather Bureau
records show that even South Florida homes require
dependable heating an average of 42 days a year
when temperatures drop into the 50's or lower.
Why gamble with your family's health?



TIME TO INSTALL
TRAL OIL HOME HEATING!
.... then
STAT FOR A WARM WINTER"
HALF the cost of home heating
nium price to pay when fuel oil is used
)lies are always dependable. Much safer
ing, automatic heat, assuring maximum
f mind-lowest cost. Best solution by
g problem.



GENTLE REMINDER TO ARCHITECTS:
Floridians are being "gently reminded" in ads like this
of the superior safety, dependability and economy of
OIL home heating. You'll find ready agreement among
your clients when you recommend OIL heat, proved best
all 'round for Florida homes.

FLORIDA HOME eiL"f HEATING INSTITUTE
BUILDORAMA, DUPONT PLAZA CENTER, MIAMI


SEE THE OIL HEATING DISPLAY AT BUILDORAMA, DUPONT PLAZA CENTER, MIAMI
32 THE FLORIDA ARCHITECT






?6 7?e N//ewwr a~erd Zie#4 pVaotaa 7a4 ? 'e'/ta a. .


The



Sanford W. Goin



Architectural



Scholarship


Architecture was both a cause and a pro-
fession to Sanford W. Goin, FAIA. As a
cause he preached it everywhere as the basis
for better living and sound development in
the state and region he loved. As a profes-
sion he practiced it with tolerance, with
wisdom, with integrity and with humility.
He was keenly aware that in the training
of young people lay the bright future of the
profession he served so well. So he worked
with them, counseled them, taught them by
giving freely of his interests, energies and
experience. . The Sanford W. Goin Archi-
tectural Scholarship was established for the
purpose of continuing, in some measure, the
opportunities for training he so constantly
offered. Your contribution to it can thus be
a tangible share toward realization of those
professional ideals for which Sanford W.
Goin lived and worked.

The Florida Central Auxiliary has
undertaken, as a special project,
to raise funds for the Sanford W.
Goin Architectural Scholarship.
Contributions should be addressed
to Mrs. Edmond N. MacCollin,
President, 240 Bayside Drive,
Clearwater Beach, Florida.
WOMEN'S AUXILIARY, FLORIDA CENTRAL CHAPTER, AIA.





eactliq 9m 74 eean ,


U/F Alumni


WHY THIS MESSAGE:
Eecau~e tF'E Lnieri rit ofE
FIc~rr da is a Stare .:,p raied
h- n~nCed ,nc 1tdtiCn it
carnnct budoeQCt ni)r b-:rrnss'
IS -,r.s to t.heea~al'

l~sn'e Lo'an Fund Thuc. d.--)
nat1ors mut b e rehed Upon
lo' ra'ie- the T,:9:, 71, rnEJdI~
to c-sablrh a b371: For The
t..rai rE. '.r Und r~qUirrc
ic~r :.tudJnr aid d'.~rwro the
r~xr I..,Ur er H~nce this
appeal [..r aI-,mni help


- Everywhere!


* Your University needs $90,000. That sum is required
to provide funds on a matching basis so students at your
University can take advantage of the National Defense
Loan Fund established by the U. S. Government. For each
dollar from the University the NDLF will allocate nine
to provide a revolving fund of almost a million dollars to
help struggling students complete their education.

* The U/F student body has pledged its help to raise
some $20,000 of the sum needed. Students are looking to
you alumni for the remaining $70,000. A gift from each
of you will reach the goal-and every dollar thus donated
is tax deductible.

* There's no better time than right now to help your Uni-
versity-and there's no better reason for helping your
University than to make sure that some fine, up-and-
coming youngster gets the loan he needs in time to help
him over the rough financial spots on the road to a college
degree. And who knows-maybe the boy your dollars aid
today will be serving your business later with the skill
and knowledge you helped make it possible to acquire.

* Remember your own college days. If you had a rocky
financial path to walk-give so others may find the going
easier. And if things went smooth and fine for you-give
so that others can avoid some of the frustrations and
heartbreaks you didn't know existed.




MAKE A FIRM PLEDGE NOW
Write a check today to:
University of Florida Endowment Corp.
And send it promptly to:
University Alumni Association; P. 0. Box 3535
University Station, Gainesville, Fla.


WELCOME THIS OPPORTUNITY TO HELP




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