Florida architect

W A A Flo

This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-
Association.

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
Uni versity- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyri ght. protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.

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MAY, 1960

74e

Florida Architect
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS

nTi 74 Iace ---

Letters . . .
NAPC Steps up Drive for Separate Contract System .
An Engineer Speaks .............
Guest Editorial by George L. Smith
Clience Is A Science! . . .
By Frank E. Watson, AIA
Guard Against Storm-Tide Dangers . .
By Dr. Per Bruun
We've Had the Chicken-Now Let's Try the Egg .
Message from the President by John Stetson, AIA
Challenge to Statemanship . . .
The Proposed New Building for the U/F
College of Architecture and Fine Arts
Perspective from a New Stationpoint . .
By Francis R. Walton, AIA
Seaview Building, Miami . ....
Polevitzky, Johnson & Associates, Architects
Public Relations In Action . . .
News and Notes ..............
Miami Draftsmen's Club Has Organized Program .
By Ray Biggerstaff
Advertisers' Index . . . .
Let's Stop Fighting-and Work Together .
Editorial by Roger W. Sherman, AIA

F.A.A. OFFICERS 1960
John Stetson, President, P.O. Box 2174, Palm Beach
Verner Johnson, First Vice-President, 250 N. E. 18th Street, Miami
Arthur Lee Campbell, Second V.-Pres., Room 208, Security Bldg., Gainesville
Robert B. Murphy, Third Vice-President, 1210 Edgewater Drive, Orlando
Francis R. Walton, Secretary, 142 Bay Street, Daytona Beach
Roy M. Pooley, Jr., Treasurer, Suite 209, 233 E. Bay Street, Jacksonville

DIRECTORS
BROWARD COUNTY: Robert E. Hall, Jack W. Zimmer; DAYTONA BEACH:
David A. Leete; FLORIDA CENTRAL: Eugene H. Beach, Anthony L. Pullara,
Robert C. Wielage; FLORIDA NORTH: Turpin C. Bannister, FAIA, M. H.
Johnson; FLORIDA NORTH CENTRAL: Ernest J. Stidolph; FLORIDA NORTH
WEST: W. Stewart Morrison; FLORIDA SOUTH: James L. Deen, H. Samuel
Kruse, Herbert R. Savage; JACKSONVILLE: A. Robert Broadfoot, A. Eugene
Cellar, Taylor Hardwick; MID-FLORIDA: Charles L. Hendrick, James E.
Windham, III; PALM BEACH: Kenneth Jacobson, Jefferson N. Powell.

Verna M. Sherman, Administrative Secretary, 414 Dupont Plaza Center, Miami

THE COVER
Don Singer-member of course "AE-531-6A" in architecture at Gainesville-
was the student designer from whose sketch this month's cover was developed.
Interpretation of this design is strictly up to him who looks at it. Is this a
galaxy of sputniks a microphotograph of spring fever germs a
pattern of integrated raindrops or a fanciful splatter of India ink?
Whatever you see, better not tell your psychiatrist! These interpretations
really mean something to him.

. 6
. . .11

. . 13

. . 17

18

. 29

. 32

. 35
. . 36
. 39

. 40
. 42

The FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not for profit, and is pub-
lished monthly, at 7225 S. W. 82nd Ct.,
Miami 43, Florida; telephone MOhawk 5-5032.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
comed, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. Accepted as controlled circulation publi-
cation at Miami, Florida.
Printed by McMurray Printers

ROGER W. SHERMAN, AIA
Editor-Publisher

VOLUME 10

NUMBER 51960
THE FLORIDA ARCHITECT

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Letters

Late Dispatches from
The Gubernatorial Front
EDITOR, FA:
In the pressure of the statewide
gubernatorial race, my headquarters
failed to answer The Florida Archi-
tect questionnaire in time for publica-
tion. Therefore, I want to take this
means of answering the vital ques-
tions contained in the questionnaire.
Mechanics Lien Law: Recognizing
the need for a sound Mechanics Lien
Law, I would favor appointment of
an interim committee with represen-
tation from all segments and the pub-
lic to study and propose a workable,
sound lien law. I would lend my sup-
port to enactment of this law.
Regulatory Statute for Contractors:
I feel the public should be protected
from incompetent, unqualified con-
tractors and builders. Again, I would
favor an interim committee to make
study and recommendations to guide
my actions.
State Building Code: I will appoint
a uniform code committee to study
and develop a uniform State Building
Code. This is sorely needed for our
state and I would support adoption
of same.
Regional Planning Authority:
There can be no question on the
desirability of statewide long range
planning in all fields of public serv-
ice. I favor such authority and will
support enactment of enabling legis-
lation.
Educational Building at University
of Florida: I have spoken many times
of the need for modernization and
expansion of the Uniersity of Florida;
and certainly the College of Archi-
tecture and Fine Arts deserves im-
mediate attention and will have my
support.
I have a personal and working
understanding of the problems of the
construction industry, being a prin-
cipal in a large mechanical engineer-
ing firm in Jacksonville. This is the
first opportunity for a man close to
the construction industry to become
your governor. Your vote will be ap-
preciated.
Sincerely yours,
HAYDON BURNS
Mayor, City of Jacksonville

EDITOR, FA:
First of all I want to apologize for
the inadvertent oversight in failing
to furnish you with an answer to
the questions posed regarding the
architects of Florida at an earlier
date. However, due to a mix-up of
sorts, the questions were previously
answered by me, but never reached
your hands-although a representative
of your industry was to have per-
sonally delivered them to you.
Pursuant to your Questionnaire, I
submit herewith the following an-
swers:
One: Yes; and I shall act according
to the recommendations of the com-
mittee.
Two: Yes.
Three: Yes.
Four: Yes. I would study their
recommendations and act accordingly.
Five: I will support recommended
appropriation for this badly needed
program.
I wish to thank you for the oppor-
tunity afforded me to answer your
questions at this late date.
FRED O. DICKINSON, JR.
West Palm Beach

Incident Closed...
EDITOR, FA:
I have just seen a copy of The
Florida Architect containing the letter
from your secretary. For the sake of
the record, I wish to assure you that
the letter to the Tallahassee Democrat
which caused him so much embarrass-
ment was written by me. I am deeply
sorry that the identity of name has
confused the issue and that my views
have been wrongly attributed to him.
FRANCIS R. WALTON
Florida State University
SIR:
This will acknowledge with appre-
ciation your letter identifying your-
self as the author of the letter to the
Tallahassee DEMOCRAT which was the
subject of the editorial material con-
tained on page 4 of THE FLORIDA
ARCHITECT for April, 1960.
I am sure you realize the character
and the tone of this material was not
in any way directed at the author of

this letter. I-and, I am sure, the Sec-
retary of the FAA-would be the first
(Continued on Page 6)

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Letters__
(Continued from Page 4)
to sustain the right of any individual
to express his opinion publicly on any
question. Our collective concern was
with the reaction to the expression of
your opinion-which, in this coinci-
dental case, reflected upon an officer
of the FAA. I can applaud your cour-
age in publicizing your individual con-
victions over your signature. But I
could never condone the anonymous
employment of a reprint to bring em-
barrassment and a bigoted censure to
a professional colleague of the same
name, as was the case in this instance.
EDITOR, FA

Small House Problem ...
EDITOR, FA:
Harold Seckinger's letter, which
you published under the caption
"Service Opportunity" in the Febru-

ary issue (page 4), points up a prob-
lem which has never been met
head-on by the profession. You re-
member of course, the Small Homes
Service Bureau of the twenties!
As long as the profession remains
aloof in tackling small house design,
other groups will propagate millions
of atrocities all over the country as
they have been doing since I have
been in this "game" of architecture
(1921). I wonder what the public
would think of the doctors if they
refused to treat minor ailments-
bruises, colds, etc.-just because that
type of ailment did not offer a chal-
lenge to the doctors!
It really is about time the architects
got down from their ivory towers
and serve the public as they should
in the field of small house design.
There is no excuse for this state of
affairs in our profession!
P. M. TORRACA
University of Florida

NAPC Steps Up Drive

for Separate Contract System

For a number of years the National
Association of Plumbing Contractors
has been talking up the idea of sepa-
rate contracts-not only for public,
but also for private construction. New-
est effort in the Association's cam-
paign is a 20-page booklet, designed,
according to its introduction, .
to furnish precise data to those seek-
ing information about the separate
mechanical contract method and how
its use will benefit the owner, archi-
tect, engineer, taxpayer and other con-
tractors." A notation on the back
cover says the booklet is "Published
as a service to the public by the
Technical Department, NAPC."
But the booklet reads as though
an extremely able P/R writer had
been tapped to present the separate
contract picture as pretty much of a
cureall for most of building's ills. To
be sure, many statements it contains
would elicit agreement from archi-
tects. These refer to such things as
the current deplorable "bid-shopping"
practices and the self evident fact-
emphasized in various ways through-
out the booklet-that good work at a

fair price turns out better than poor
work at a too-low price.
Cited also are figures of a number
of fair-sized jobs showing purported
savings on bids solicited on separate
contracts over low bids on a single
contract basis. And of course there
are testimonials from those who have
come to prefer the separate contract
system.
Where the booklet fails and it
takes a rather careful, analytical read-
ing to discover this-is in not show-
ing the other side of the coin. Any
experienced building professional will
admit that under certain circum-
stances and with certain types of
buildings the separate contract system
can show advantages. But by and
large the majority of professionals -
and experienced building owners as
well prefer the general contract.
Their quarrel with it, if any, is not
with its organization. It is with bid-
ding practices which sometimes put
price before performance, thus strip-
ping the job of any guarantee except
mediocre, if not shoddy, quality.
(Continued on Page 8)
THE FLORIDA ARCHITECT

NOW THE

WORLD FAMOUS '

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g es natural gas

'A D PROBLEM: To give guests the best
S a possible service .. yet to keep oper-
ating costs at an absolute minimum.
Miami Beach's spectacular Fontaine-
Sbleau solved this problem with natural
mIa gas for better cooking, efficient
C. boiler operation, cornercutting econ-
Somies. Today Fontainebleau chefs
C praise natural gas for its superior
kitchen performance. The hotel's
engineer is happy with natural gas
firing his boilers. And management
Gives natural gas full credit for a
substantial contribution to a highly
efficient operation.

The advantages that natural gas offers in speed, efficiency, and economy of operation
make it of vital interest to architects in planning new buildings and additions. Hous-
ton Corporation engineers are anxious to consult with architects on any job no
matter how big or small ... will gladly furnish engineering studies, facts and figures.
Contact any Houston Corporation office for fast and effective cooperation.

THE HOUSTON CORPORATION
ST. PETERSBURG MIAMI JACKSONVILLE ORLANDO
LAKELAND DAYTONA BEACH EUSTIS

MAY, 1960

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1. Specify room-by-
room control of heat -
safe and clean due to
electricity. ELEC-
TREND provides this...

2. Specify efficiency
of heating to give
positive through-room
circulation. ELE C-
TREND provides this...

3. Specify space-sav-
ing and economy
through in-wall, and
two-way heat distribu-
tion. ELECTREND pro-
vides this. ..

ELECTREND DISTRIBUTING
COMPANY
Comfort Convenience Economy
4550 37th Street No. St. Petersburg
Phone: HEmlock 6-8420

A Problem

In Churches

NAPC Drive...
(Continued from Page 6)
What the separate contract advo-
cates do not, apparently, take into
consideration is the necessity for co-
ordination, both in the office and in
the field. Someone has to call the
signals on every job. Trades must be
scheduled; schedules must be meshed.
And the whole job must be serviced
with heat, light, water, safety-and
often security-measures. Somebody
has to supply the material hoists and
the personnel to run them. Someone
has to check off time and material
charges against partial payment certifi-
cates. And someone has to keep con-
stantly alive to the possibility of one
maverick trade running its own show
in its own way with no regard for the
efficient progress of the job as a whole.
Who does all these things when a
job is awarded under the separate
contract system? Sometimes the own-
er, of course. Sometimes the owner
delegates this to the architect in
which case he is glad to pay for the
extra administrative services involved.
But mostly it is the general contractor;
and the degree to which he does all
these things well, smartly and eco-
nomically is the measure of his ulti-
mate business success.
Both the Institute and the FAA
have carefully considered the pros and
cons of separate versus single contract
systems. Both bodies have overwhelm-
ingly endorsed the latter in general
preference to the former-while still
recognizing the virtue of some con-
tract division when circumstances
justify. Asked to comment about the
general argument set forth in the
NAPC booklet, CLINTON GAMBLE,
AIA, Florida District AIA Director
and senior member of the Ft. Lauder-
dale firm of GAMBLE, POWNALL AND
GILROY, had this to say:
"The problem of the single con-
tract vs. separate contracts boils down
to whether a general contractor is
really necessary. Since I think he is,
then I can't see why any particular
subcontractor should be given a sepa-
rate contract. This is even more the
case when we consider the mechanical
contracts which require even more
coordination than most other subs.
"In Ohio, the separate contract
method has become traditional main-
ly because the mechanical subcon-
tractors managed, through political
maneuvers, to get state work to allow

separate bids and contracts.
"Since as architects we have the
owner's interests paramount and since
we have never seen any advantage
develop for the owner in separate con-
tracts, we have always argued against
them-and successfully so to date.
In only one project recently have we
had separate contracts; and we spent
a great deal of time listening to the
general and the mechanical contrac-
tors arguing over who was supposed
to do what, and who paid for it and
finally who was responsible for the
troubles that occurred. We were not
only referees, but discovered we had
to defend ourselves as the third man
in the ring .

BETTER GET READY...

In past years legislation
has been attempted to re-
quire all public projects
to be constructed under
the separate contract sys-
tem. These attempts have
been made as in Ohio
by groups seeking a
special legislative priv-
ilege. They have invari-
ably been opposed by the
FAA and the AGC in line
with the traditional oper-
ating policies of these two
groups. In all probability
another attempt to ram
through a separate con-
tract law will be made
during the 1961 session,
particularly since the
issuance of the NAPC
booklet supporting the
system.

"Finally, if the argument is valid
that it saves the owner money because
the general is not being paid a per-
centage on the mechanical subcon-
tracts, then why use a general at all-
and why not save his fee? The fee
paid to a general is, for the most part,
because of his efforts in coordinating
the subcontractors; and he doesn't
charge for coordinating separate con-
tracts. This is absurd, of course, since
the good general contractor is going
to charge the actual fee, dollar-wise,
on a project that he knows will pay
his costs and return him a profit.
"Does this explain why we think
the FAA and AIA and AGC all agree
there should be only one prime con-
tractor?"
THE FLORIDA ARCHITECT

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74e Oeewdde Pakr ltae IwE i...

An Engineer Spea

Author of this second guest edi
is a professional engineer regis
in Florida and resident manager
large consulting firm currently ei
ed in airport and highway actii

By GEORGE L. SMITH
Howard, Needles, Tammen & Bergendo

The prospect of preparing an article
for this magazine to bring the engi-
neer's point of view on divisions of
responsibility between the engineer-
ing and architectural professions pre-
sents a most interesting challenge.
The interest in the challenge is
heightened by recent editorials in
The Florida Architect written by the
President of the Florida Association
of Architects, JOHN STETSON, AIA.,
discussing some examples of architec-
tural design by engineering firms and
some of the dire consequences that
may result from the continuation of
this practice.
It would be easy enough to com-
pose this piece as a rebuttal by sim-
ply reciting cases of architectural de-
sign of typically engineering facilities.
But this could only lead to a re-rebut-
tal of some sort from the architectural
profession, heaping coals on what, in
my estimation, is an uncalled-for fire.
The problem here is deeper than a
mere conflict of interest between the
two very closely related professions,
architecture and engineering. We
should accept the fact that the pro-
fessions are probably more closely re-
lated than most of us care to admit.
Although many distinct lines of de-
marcation are evident, pursuing these
generally well-defined and well-separ-
ated fields of definition through to an
analysis of detail will eventually re-
veal less clearly defined areas of re-
sponsibility.
For example, a building is clearly
an architectural project; and a parking
field is, without question, within en-
gineering limits of responsibility. Now
let us propose a parking structure. In
some respects this is a building, but
upon closer analysis, it resolves itself
MAY, 1960

into a large bridge. Substantial argu-
ments can be advanced by either pro-
fession, claiming this type of facility
as being solely within its province.
Suffice to say that as long as separate
engineering and architectural firms
are maintained, there will, with good
cause, arise on occasion the conflict
of interest argument-each case best
to be settled on its own merits and
in its own time.
It is my own feeling that nothing
is to be gained by claim and counter-
claim between professions, but that
a better course would be to try to find
an area of common interest whereby
the two allied professions may attack
a common enemy in hopes of at least
creating an atmosphere of understand-
ing and cooperation. This concept is
sorely needed, as a continued over-
emphasis on the differences of opin-
ion can only lead to a general de-
grading of professions in the eyes of
the public. There are no winners in
war only losers.
In order to arrive at some areas of
common interest, let us briefly analyze
the Florida construction scene. In this
locality, without doubt, the architect
is dominant. This area is noted par-
ticularly for its beautiful and modern
homes, hotels and buildings, a situa-
tion which arises naturally as the out-
come of the mushrooming growth of
communities throughout the state.
Only recently has the area recognized
the need for high-type roads and ex-
pressways and expressway planning,
which development will, in the com-
ing years, tend to accentuate the engi-
neering profession on the local scene.
At present, the Florida engineer is
commonly what is known as a "shop
engineer" whose primary function is

to operate in a subservient position
to the architect, designing the electri-
cal, mechanical and structural com-
ponents of the architect's featured
work. The advent of projects such as
the Florida Turnpike, the Interstate
System, countywide sewer, water and
drainage systems, large jet airports and
industrial complexes-such as the pro-
posed Arvida-City of Parks in Brow-
ard County-will focus greater atten-
tion on the engineering firms plan-
ning these facilities. These firms will
be concerned with the purely engi-
neering projects of considerable scope
which, we can all agree, are works
which do not normally fall within the
interest conflict area.
We will not discuss the so-called
architect-engineer who in reality is
either an architect with an engineer in
his employ or vice versa and who, by
reason of his status, is allowed to prac-
tice either profession with legal im-
punity. There are, of course, several
other branches of both engineering
and architecture, but we should now
be able to proceed to a discussion of
the basic facts which contribute to
conflict of interest.
The conflict actually stems from
only one source. That source, which
is the cause of the majority of man's
woes, is money. If all the engineering
and architectural finns were up to
their ears in work and prospering, we
might witness an office from either
side of the fence turning down a
client's offer on the basis that it is
not within its normal line of work.
To amplify this point, let us assume
another thought: Who are the trans-
gressors? Generally speaking, these are
the financially poorer members of
either profession, low on work at the
moment and willing to take on any
kind of a job to try to hang together
for another few months. This attitude
often leads to a secondary evil-that
of fee-cutting-which eventually leads
to tighter financial conditions for
those firms and greater temptation to
cross the proprietary boundary lines.
It is obvious that the larger offices,
either architectural or engineering, are
very apt to have the better record with
respect to all of these sins.
Who, then, is to blame; and how
do we correct it? Why is man what
he is; and who among us can change
him? The economists teach us that
the present-day leaders of business are,
commonly, refined throwbacks to the
(Continued on Page 40)

Railroad history was made on March 9, 1960. Douglas P.
Cone, President of American Concrete Crosstie Corporation,
tightened the last bolt on the Seaboard Air Line Railroad
Company test site five miles east of Tampa, Florida. Watching,
left to right, are G. M. Magee, Director of Engineering
Research, Association of American Railroads. T. B. Hutcheson.
Chief Engineer, Seaboard Air Line Railroad Company, and
L. E. Bates. Chief Engineer of Atlantic Coast Line Railroad
Company.

A 14'

TIES of TOMORROW

...in use il Florida TODAY!

"'';i~-. lBU Tomorrow, all of America's progressive railroads
will ride on concrete crosstics!
The development of prestressed concrete crossties
by American Concrete Crosstie Corporation, in con-
junction with the Association of American Railroads,
heralds in a bright new era in railroading-and a major
new industry in the United States.
We salute the men whose imagination, ingenuity
and perseverence have made possible this important
stride forward in America's transportation industry!

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17 THE FLORIDA ARCHITECT

A Shocking Exposure of Professional Secrets in a

Candid Commentary by FRANK E. WATSON, AIA

Clience Is

A Science

Sometime back I rambled at length about the boys
in the back room and the various and sundry characters
who occupy and sometimes labor in- what is affec-
tionately referred to in the trade as the "Shop." I use
the descriptive word "characters" for the simple reason
that they are- and also because, as one of these char-
acters once remarked, "If I had a little more money I
would be an eccentric. As it is I am just a nut."
Well, this time let's try the front door. Let's go
around and enter an Architect's office early some Mond
. No, let's give it a fair shake and make it a Tues-
day this is going to be confusing enough without
trying to explain a Monday. You know how Monday is.
For one thing the front door wouldn't even be open
that early; and most of the conversation would be gutteral
grunts devoted mainly to golf-griping, garden-grousing,
girl-gags and for, guys with the gig, gaff-guff.
So let's make it a Tuesday. ...

Now what makes an Archtitect's office-go-round, keeps
it literally spinning? It's CLIENCE.
CLIENCE is the ability to cope with all the impossi-
ble demands made upon you. I don't say successfully
cope that doesn't seem to be important as long as
you cope.
CLIENCE encompasses everything relating to the
Owner-Architect relationship. Not just the persons them-
selves, but their personalities, their idiosyncrasies, tactics,

general outlook, innate qualities of persuasion, or delu-
sion, integrity, intuitive reasoning, etcetera.
In other words brother, it's war!
It begins with the initial contact and this can be
pleasant or painful depending on whether the owner is a
beautiful woman or a corporation and continues until
the issuance of a certificate of occupancy. There are
many setbacks, lapses into coma. All is not progress.
Sometimes we scale the heights, look down at the rubble.
Sometimes we scale the fees, look out for the trouble.
CLIENCE is a Science and we should approach it as
such.
The derivation is obscure- possibly an abortion of
that much maligned term client which in the classic defi-
nition meant a citizen who placed himself under the
influence of a man of distinction. A man of distinction
and under the influence in the same sentence! I wonder
if Calvert knows about this-or the I.A.A. for that matter.
(Institute of Architects Anonymous).
Oh, for a classic revival! Today the client-or as
we affectionately prefer, "the opposing team" is that
modest, retiring, punctual, lovable, affable, unobstrusive,
money-wise, -_ personage who, for
some obscure reason, comes to you to discuss (and I
use the word loosely) a project about which he knows
absolutely everything.
At the risk of keeping you interested, I would like to
explain the rules under which the game of Clience is
(Continued on Page 14)

MAY, 1960

Clience Is A Science...
(Continued from Page 13)
carried out or in ... on? from the Architect's chair,
that is.
1...There should be mutual trust. By this I mean that
the Client should trust you for if he trusts you then
you don't have to worry about him.
2...Do not go to the Client's office. Retain the initia-
tive at all cost. Maneuver him into coming to you play
on your own home grounds.
3...Promise him something. This is better than noth-
ing it is ever superior to everything.
4...Keep the conversation general -golf, family, boat-
ing, your fee interesting things like that. Never talk
about the project.
5...Beware of the Dangle. The Dangle a favorite
device of some clients is the promise of a large project
with a juicy fee attached to be carried out at some future
date. But now would you do this God-awful, messy non-
profit alteration?
6...Get the contract signed early. This is very impor-
tant strategically.

CLIENCE takes many courses and its direction and/
or duration (sometimes you don't even finish the first
interview) -varies considerably. I know of one game of
Clience that has been going on for thirteen years. Every
time there is a payment due the Architect, there is also
a Dangle attached which requires more work which re-
quires more fee which takes oh well! This is what

I meant by the office-go-round. The protagonist's fee-work
is a pleasure to watch.
The atmosphere in which this Science of Clience
evolves has a direct relationship to the terms of that
insidious document, the Contract. The form of the con-
tract varies considerably; for example, we have the Long
Form of Contract, the favorite modus operandi of the
Large Office (10 principals-10 draftsmen). It is a
five-page document prepared by the respective lawyers
and repeating numerous clauses covered in the General
Conditions, but in different language. Clience carried on
in this atmosphere is an exhilirating experience.
Then there is the Short Form -that boon to the
lazy Architect, a snare for the Small Office (1 principal -
1 draftsman). This is usually written in some pub in the
cover of a book of matches or on the back of a business
card.
If you get earnest money on this one, then the lepre-
chauns are with you and you have really latched on to
a suck a successful operation.
Another winner, the Flat Sum of Money favorite
working arrangement of the Sweat Shop (no principal-
or is it principle and a varying number of draftsmen
depending on the size of the check). The progeny from
this union is better unmentioned in a slick article of
this nature.
And finally, the Cost Plus a Fixed Fee. This one is
the natural habitat of the Snob Shop (1 principal and 20
associates). Under this contractural relationship, the
Owner pays all costs, direct and indirect, plus an amount
sufficient for the Architect to get out of town until the

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THE FLORIDA ARCHITECT

trouble is over. Cowardly you say? Nobody lives longer
than the cowardly Architect; and he has usually been to
Europe, Japan, and even Russia.
As you can see for yourself, the game of Clience, with
all its facets, can never be dull. So sharpen up your wits
and let us eavesdrop while a number of Architects of
our acquaintance show their prowess in this fascinating
Science of Clience.

SCENE Client's Home.
CLIENT: This building doesn't send me. I wonder how
it would look up-side down.
ARCHITECT: I don't rightly know but why don't you
stand on your head.
This proved amusing and entertaining, for the client
happened to be a woman. This would not be a very good
retort if the client were a man because of the mess;
cluttering up the carpet with cigars, pencils, combs, tran-
quilizers, credit cards, baby pictures, etc. etc.

SCENE-A Sanitarium (quiet-subdued light).
CLIENT: I want to do things right. What I want is
a healthy building.
This was his only request- and the architect, being
proficient in the Science of Clience, obliged with one of
his best efforts. The building was restful; its temperature
was normal; it was not overweight and it had a very good
color. A real robust project.

SCENE Client's Office (huge kidney-shaped desk, six
phones, intercom).
CLIENT: Why have I been shown only one solution
to this problem?
ARCHITECT: Many sketches were made, but this is the
best. We have already evaluated them and discarded
the others.
CLIENT: I would have liked to have seen them all.
ARCHITECT: It would have only been confusing. We
have chosen for you and because of our training we are
right 95 percent of the time.
CLIENT: I am right 100 percent of the time. I am
paying your fee.
Now this is unscientific Clience. As you can imagine,
carrying on from this point is very hazardous, fraught
with prat-falls which have had very little value since
vaudeville.
Speaking of vaudeville- how would this go on the
Ed Sullivan Show:
1st Arch: Who was that client I saw you with the
other night?
2nd Arch: That was not client; that was my wife.
1st Arch: I didn't know you were married.
2nd Arch: I wasn't. But my contract called for a tie-
in agreement, taking my fee out in trade or a piece of
the business. So that was not a client; that was my wife.
Oh well! back to Clience.

SCENE: Downtown Hotel Room.
CLIENT: You have come the closest to what I want.
I had another architect who prepared 32 different solu-
tions for this building and I took them one by one and
dropped them into the waste basket.
ARCHITECT: (dazed) But--but ..
CLIENT: You have come the closest -I made up my
MAY, 1960

mind about this building the other day while sitting in
the W. C. having a snack. I get all my good ideas while
sitting in the White Castle. I'm sorry but I just can't
use you.
ARCHITECT: (dazed) Why-uh!
CLIENT: You see, I have partners. You have come the
closest, but I don't want my partners to think that
this is easy. I don't need a complete set of drawings.
I want the construction operation to be difficult. To my
partners I will be indispensable and I won't have to
put up any money. And if I can keep it confused enough,
I will end up owning the building.
Advice: Don't ever come the closest you won't even
come close.

SCENE Architect's Office.
CLIENT: What can I build for a million dollars?
So we designed him a beautiful modern, functional,
ceramic-covered, reinforced-epoxy, fall-out proof vault, ten
ft. by ten ft. by twelve ft. It made a magnificent pile -
the million dollars, that is until it was all carted away,
including the client, by the men in the white coats.

SCENE The Architect's Private Office huge execu-
tive desk, upholstered chairs, a framed example of the
Architect's Best Work strategically placed on the wall
facing the Client. The Architect speaks confidentially ...
ARCHITECT: We have taken all the restrictions and
included them in the design so that from the rear they
won't interfere. This gives a gleaming facade in the over-
look which takes full advantage of the property and when
properly landscaped will save you money.
Notice how subtly the rules outlined previously have
been followed- mutual trust; the Architect's office; he
has the first word; promise him something; conversation
general; etcetera.

This is Clience at its finest. Smooth. The Client is
happy. He hasn't learned a thing; and the Architect has
sold the job, at the same time retaining maneuverability
so that the indescribable confusion that results in the
drafting room and subsequently in the field can be ex-
plained from a number of viewpoints.
But this completely detached approach is not arrived
at overnight. It takes patient years of observation trial
and error, countless interviews, attending many Rotary
luncheons, hours of looking at old Robert Benchley film
shorts, reading the Congressional Record before Clience
as a Science can be as masterful, as professional, as satis-
fying, as rewarding as this.
But if you are impatient not willing to undertake
the rigors of basic training if you are dedicated or even
stupid, don't be discouraged. All is not lost. There are
other courses open to you.
Maybe you can get the client on your side--make
him a member of the team. This is sneaky and frowned
upon by the purists and should only be used as a last
resort.
For the inept, the clumsy, a last piece of advice:
There is nothing so welcome as a dead-beat client. And
if you can keep him that way -that is, worn out and
tired you may still be the victor.
And pray to God and be thankful that the owner
hasn't discovered that Clience is a Science.

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THE FLORIDA ARCHITECT

Guard Against Storm-Tide Dangers

By PER BRUUN, Dr. Tech. Sc.,
Head, Coastal Engineering Laboratory,
University of Florida

On Page 28 of the February issue
of The Florida Architect, MR. ROGER
W. SHERMAN presents a very interest-
ing article on some housing develop-
ments in Florida which may cause
considerable difficulties in the not
too distant future. These develop-
ments are located inland, or at least
some miles from the seashore. Moving
closer to the ocean, the picture may
look darker than that presented by
Mr. Sherman because other dangers
are added to those already created by
otherwise careless developments,
namely the shore erosion and flood-
tide problems. The latter is the most
serious because unlike the erosion
problem- it is only visible to the
trained eye. The remarks below are,
therefore, concentrated on the "hid-
den" and "sneaky" problem of the
danger of floods.
At the annual meeting of the Amer-
ican Shore and Beach Preservation As-
sociation at Sarasota, April, 1959, Mr.
LAWRENCE A. FARRER, U. S. Corps of
Engineers, Jacksonville District, ex-
pressed a well-reasoned opinion on
this problem: "Unless engineers and
public officials take steps to prevent
developments which could be de-
stroyed by hurricane tides, and pro-
vide protective measures, Florida's
bright future may be marred by a
number of disasters."
The situation in regard to flooding
is very critical at many coastal areas
in Florida where developments, in-
credible as it may sound, have been
made at three to five ft. above mean
sea level; and where storm tides of
10 ft. or more can be expected. Flood-
ing on the open shore creates not only
the problems caused by the rise of
water masses above the ground level,
but much more, those problems
caused by the destructive effects of
moving water masses in wind and
tidal waves.
Areas on the Atlantic as well as on
the Gulf Coast of Florida, may be
wiped out entirely or suffer heavy
damage as the result of any unfortun-
ate combination of abnormal tides
and wind. Damage to property may
MAY, 1960

easily be extended to loss of life. The
experience from the 1957 Texas hur-
ricane shows that human beings are
apt to ignore all advance warnings.
The reason for this attitude, which
may be experienced in Florida also -
as expressed by Mr. GORDON DUNN,
Chief, U. S. Weather Bureau, Miami
- may be sought in the following
circumstances:
(a) Some people moving into the
coastal areas have had no ex-
perience with hurricanes and
storms.
(2) Other people have weathered
hurricanes and storms of only
slight or moderate intensity

and, never having experienced
really severe storm conditions,
have been given a false sense
of security.
(3) Within the last 50 years only
certain areas have experienced
heavy surges and tides as much
as 20 ft. above normal tide;
but there seems to be no rea-
son why other areas should not
experience similar tides.
Protection against flooding can only
be obtained by having the coastal de-
velopments at a certain height above
storm tide. This height is a function
of the location of the seashore and
(Continued on Page 41)

This chart, based on actual observation studies, indicates that abnormally
high tides occur more often than most people realize. Such tides, when driven
by hurricane velocity winds, could cause great damage unless preventive
measures are taken when planning coastal developments.

Severe hurricanes have by-passed Florida for so many years that
many have a false sense of security relative to their dangers.
As a perennial possibility the worst hurricane damage can come
from the tidal flooding of coastal areas. Here an expert discusses
the possibility as a warning of danger that may lie ahead .

M/tesage from 74e Pre4dent...

We've Had The Chicken -

Now Let's Try The Egg

By JOHN STETSON, AIA
President
Florida Association of Architects

The president of any organization,
from time to time, finds himself in
strange situations. Today he is amused
at some minor development one
harmless to the future of his group.
Tomorrow he may find a serious prob-
lem developing with little time and
little help available to avert a disaster.
During the year your president may
make a speech to a garden club
today-a pleasant task-and tomor-
row listen to the complaints of a
member against another member or
against another professional. It isn't
a dull existence.
There is the matter of professional
ethics, inside and outside of the pro-
fession. No matter how clearly de-
fined, there are those who will forever
fail to comprehend the necessity for
the rules governing this part of our
practice. We are not alone in this
problem; every profession in our coun-
try is continually fighting the "weak
sister" who must use any and all
methods to scratch out a living.
Honesty and a unity of purpose
supposedly begin at home in our for-
mulative years. Later, we are exposed
to various forms of lower and higher
education, and when the "entree"
seems sufficiently done, we are served
to the world too often bearing the
aroma of improper seasoning. A truly
ethical person may find himself some-
what like the starving man who, being
a considerate person, waited a little
too long for his share of the scraps
of food left to himself and the sur-
vivors of his party. Should the profes-
sions toughen those who inherently
understand the meaning of ethics
against the onslaught of the uninitiat-
ed; or should a training toward a deep-
seated understanding of the word be
instilled in the individual commenc-
ing in grammar school?
18

It seems impossible to comprehend,
but recently an architect called
another architect's office seeking a
set of plans the latter architect had
prepared for one of his clients. The
first man explained that he had a
client who particularly liked the house
in question and wished to copy part
of it. By obtaining a set of plans this
architect could save much time by not
having to go out and measure up the
house in question. Perhaps the second
man should feel flattered that some-
thing he designed had such universal
appeal!
Or, there is the architect who ob-
tained a set of plans from another
man's job and proceeded to trace
them in their entirety, changing only
the roof line, carefully copying each
note and dimension, even the wrong
ones. He just couldn't understand
why the original author of the plans
should be incensed at such a thing!
Then there is the pre-World War
II member of the A.I.A. who called
to see when the Institute planned to
reorganize and return to its former
status. According to him, "back in
the good old days it meant something
to be a member; and the sooner they
throw out these johnny-come-latelys
and start over, the better he'd like it."
Recently we heard that a college
professor had indirectly accused the
State Board of being dishonest be-
cause one of his idols had been forced
to take the examination twice before
he passed (no, he wasn't a professor
of architecture). Wonder if this
gentleman has any idea of how rugged
this test is or realizes that some of
the State's leading practitioners admit
to going before the Board more than
twice before passing?
These occurences, and more too
many to mention, point up the fact

that it is time the profession set up
a well planned program of inner pro-
fessional and public relations. Too, it
is time we broadened our memebrship
to enable us to truly represent our
profession. It is time we made types
of membership something to strive
for. And most important, it is time to
take a long look at our accomplish-
ments to date, determining just what
should be done to assist every mem-
ber, whether very new or time hon-
ored.
If the energies and valuable time
spent each year on organization
charts, duties of committees (some
of which don't function anyway), and
attempting to clarify outdated mish-
mash were given over to an active
effort toward unification of the entire
profession, it would be a different
professional world. We sorely need
an organization capable of interesting
every practicing architect in joining
and working toward better things for
all yet with a dues structure low
enough to eliminate no one. Our
present College of Fellows within the
A.I.A. should not be disturbed, cer-
tainly-if anything, the qualifications
for membership should be raised.
Somewhere between the common
herd and the never-never land there
should be a branch of the organiza-
tion for those members of the pro-
fession who, by their standards of
practice, have shown their ability to
be classified above and apart. The
incentive to do better in all phases
of professional life should always be
present.
Those who serve you on your F.A.
A. Board and as your Chapter officers
are acutely aware of the need for a
direct channel of approach to the
little man. He isn't actually small in
stature or ability; really he is more
the forgotten man, passed over by the
complexities of organization. This
isn't peculiar to our profession or to
our organization; it could very well
be taken in full context from any half
dozen other organizations your pres-
ident has been in contact with these
last several years.
We have tried the chicken first;
maybe it is time we tried the egg.
The egg in this case represent a mem-
bership of all practicing professionals,
united in the concept that this pro-
fession of architecture is worth more
than a half-hearted effort at better-
ment, unification and public appeal.
THE FLORIDA ARCHITECT

Challenge to Statesmanship

Florida Education is Facing a Crisis...

Legislators Can Avert It- If They Will

The College of Architecture and Fine Arts, established
in 1925, is now organized with five departments: Archi-
tecture, Building Construction, Community Planning, Art
and Music. Of the 1,770 students enrolled in these de-
partments in the Fall Semester, 1959, nearly 85 percent
were residents of Florida. As students in one of the
South's finest Universities, each is entitled to an educa-
tional environment and facilities at least equal to those of
other Colleges at the University of Florida.
But the fact is that since 1949 succeeding classes have
struggled with what architectural and fine arts students

face today physical conditions
adequate by even the most
niggardly of collegiate stand-
ards.
With students in this
college rests the growth of
Florida's culture and the pro-
gressive, sound development
of her communities. They
are the architects, the build-
ers, the artists, the musicians
of tomorrow.
Today, however, the ca-
reers of many potential lead-
ers in our state's cultural de-
velopment face curtailment.
Present facilities are now
so crowded that last fall 12
qualified students had to be
refused admission to Upper
Division Building Construc-
tion courses. This fall about
MAY, 1960

that are shamefully in-

one-third of those qualified for Upper Division Work in
Architecture will not be admitted because necessary space
and staff are not available though construction, now
our largest industry, will need them.
What is even worse, the Department of Architecture
is now in serious danger of losing its accredited standing
because of its sub-standard facilities. The National Archi-
tectural Accrediting Board stated in its 1958 inspection
report that only the prospect of improvement as a result
of the 1957 legislative appropriation of $1.5-million pre-
vented withdrawal of accreditation. But the money was
not released and the 1959 Legislature did not reappropri-
ate the needed funds. Con-
tinuation of accreditation by
the Board is thus doubtful.
This combination of in-

adequacy and inaction has
created a crisis in Florida's
system of higher education.
Loss of professional standing
by the College of Architect-
ure and Fine Arts will con-
siderably lessen the stature of
the University of Florida as a
completely rounded institu-
tion of higher learning.
Legislators have the pow-
er to avert this crisis in 1961.
If an adequate appropriation
is approved and funds made
available for immediate use,
new College facilities can be
provided in two years.

THE ILLUSTRATION ABOVE

* This is the architects' draw-
ing of the Gallery-Lecture Hall
unit of the building program
now planned to maintain the
present professional status of
the University and to ease the
existing grave emergency in
the College of Architecture
and Fine Arts It can be
completed for use in 1962 if
funds for it are appropriated in
the 1961 Legislature.

---

Building "E" houses the College
administrative offices, Department of
Architecture and the Library.

Typical drafting room scene, Building
"E". Architectural education is hind-
ered by shameful plant conditions.

The Collec

ABOUT THE COLLEGE Primary function is to provide
undergraduate instruction for these professional fields:
The Building Arts: Architecture, Interior Design,
Landscape Architecture, Building Construction.
The Fine Arts: Painting, Sculpture, Printmaking,
Crafts, Advertising Design, History of Art, Art Education,
Music Education.
The College also offers graduate curricula in Archi-
tecture, Community Planning, Building Construction, and
Art. It administers the University Center of the Arts.
Through its five Departments the College offers the
only curricula available in Florida leading to professional
degrees in: Architecture, Interior Design, Landscape Ar-
chitecture, Community Planning, Building Construction,
Painting, Sculpture, Printmaking, History of Art, Crafts,
and Advertising Design.

ITS PRESENT STATUS. Since its start in 1925, the Col-
lege has grown-particularly since 1946-until it now .
a) Is third largest in enrollment of architectural
students exceeded only by University of Illinois, Uni-
versity of California and Pratt Institute (Brooklyn, N. Y.).
It enrolls 31.4 percent of all students in architectural
schools serving the Southeast.
b) Has what is believed to be the largest enroll-
ment in the nation of students in Building Construction,
c) Ranks as the largest in the Southeast relative
to enrollment in the Department of Art.

Photoz hv Van Doran rCnal

Scultpure class, Art Department, in
Building "X" same crowded space,
bad lighting, poor ventilation.
20

Department of Building Construction
is in Building "K"-a temporary, war-
time shack, but utilized since 1946.
THE FLORIDA ARCHITECT

Now Lives in A Campus Slum

For Ten Years... "crowded,

unsafe, depressing, unsanitary..."

d) Accounts for five percent of all undergraduate
instruction in the entire University.
e) Is a prime source of trained personnel fof in-
dustry and professional organizations throughout Florida
and Southeast. Demand for its graduates constantly ex-
ceeds the supply.

EXISTING FACILITIES .. Since 1949 all College operations
have been conducted in temporary wooden buildings,
most constructed for war-time use. They are scattered
across the campus. They are in poor repair. They are un-
sightly. They are inadequate as instructional spaces by any
standard. They are truly hazardous.
Here are only a few examples of their inadequacy:
a) .. Lack of space is paramount. In drafting rooms
only 41 sq.ft. per student is available; but authorities set
50 as an absolute minimum with 60 as desirable. The Col-
lege library now requires 8,760 sq.ft. of space; but only
1,931 are available--with stacks made to hold 9,000
volumes now stuffed with 15,000 and staff work space
practically non-existant.
b) Instructional efficiency is lessened. Studios are
too small for efficient class size. They must be used by
more than one section, thus preventing fully effective use
by any section. Use of instructional spaces by different
types of classes requires constant shifting of equipment
and supplies, wastes time, generates confusion, lessens
effectiveness of effort by student and instructor alike.

Typical faculty "office" in Building
"K". Space per teacher averages only
87 sq. ft., with 120-150 necessary.
MAY, 1960

c) Lack of facilities curtails activities. No display
areas or equipment exist for adequate showing of fine art
works. Displays of building material samples and assem-
blies cannot be effectively developed. Space for heliodon
equipment has had to be converted to book storage.
d) Every element is sub-standard. All seven build-
ing- are in such disrepair that even maintenance of roofs,
walls and flooring is excessively difficult and costly. De-
terioration has been hastened by constant and over-crowd-
ed use. Heating, ventilating, lighting are all far below min-
imum desirable levels. Even much instructional equip-
ment as desks, shelving, tables has been improvised
on a make-do or do-without basis.

HAZARD AS WELL AS HINDRANCE. The character of
all the College buildings makes them dangerous to per-
sonnel as well as property. Possibilities of structural fail-
ures are always present as a result of age.
Loss by fire is a constant, and potentially expensive,
d.lng r. If the Library were destroyed; for example, a large
part of its 15,000 books could not be replaced. In addi-
tion, nearly 30,000 slides of art and architecture and
drafting and musical equipment representing investments
of nearly S250,:000 could be lost.
This, in brief outline, suggests the campus slum in
which the College of Architecture and Fine Arts has
worked for the past ten years. Its continued existence is
now a living disgrace.

Dilapidated space in Building "E" is
College's only lecture room used
by all departments 40 hrs. per week.

The New Building

Pictured here is the first phase of what ultimately will
become a completely-developed College, fully adequate to
perform its specialized function as a major unit of a great
University.
These first building units have been accorded top bill-
ing on the University's current priority list, according to
Dr. Wayne Reitz, president. Immediate availability of
necessary funds through appropriation by the 1961 Legis-
lature would make possible their completion for use by
the opening of the Fall Semester, 1962.
This construction will tremendously aid in solving, but
not completely eliminate, the overbearing burden of in-
adequacy the College now suffers. These new units %ill
produce 55,000 sq.ft. of net usable area. College opera-
tions require 91,613 sq.ft. So a considerable part of its pro-
gram will still have to be conducted in present temporar-
quarters.
However, completion of the new buildings will permit
admission of qualified students, provide facilities for essen-
tial College activities now entirely lacking, relieve much of
the present intolerable over-crowding and confusion, and
bring all departments, except Music, into closer contact.
Compared to the advantages which these new build-
ings will bring to the University and to the people of Flor-
ida served by it, expenditures involved are minor. As
projected, these units will cost an aggregate of $1,764,4-00
-including all professional fees and contingencies. This
cost is based on provision of a gross area of 86,740 sq.
ft. at a unit cost of $17 per sq.ft. -a figure which ,ill
permit air conditioning of all space and thus make pos-
sible a three-semester operation which it is anticipated
may be necessary in the future.
This three-building first phase of a long-range building
program has been planned relative to probable levelop-
ment of tl 'te assign +o the "ege. The cld Irox-
imity of collegee to e ceii:r of the campus will
encourage ai students to make fu;l use of its gallery facil-
ities and ultimately, the concert hall which hopeful\
will become a future unit of the Music Department.

'I

* .

First Vital S1

LJ
*DM Bu,-Dh

S I G U

iL.I

INE R DRIVE

||| FIRST UNITS
I FUTURE DEVELOPMENT

THE FLORID. ARCHITECT

^ ** f'**": ^ : ;>*

Toward A Long

V

- Range Program

. "> ., ,*;* *. '

* The bird's-eye perspective above is a view of the proposed new College buildings look-
ing toward 13th Street from a position along Stadium Drive approximately where the larger
of the music buildings is located in the plot layout, left. The sketch does not show the ex-
isting buildings along 13th Street, thus does not fully report how effectively the Gallery-
Lecture Hall will form an attractive public entrance to the College from this heavily-traveled
thoroughfare The plot layout, left, is only suggestive of how the site may some day
be fully developed. Right now the east end, where the first phase of the College's building
program will be located, is the only buildable portion. Now the plot contains six temporary
buildings including Grove Hall -an experimental orange grove and many fine old trees.
In addition two sink holes are present; but it is hoped that these can be ultimately devel-
oped into attractive water elements of an overall landscape treatment.

MAY, 1960

First Phase

- Everything but Money

Both 1955 and 1957 University Budget Requests in-
cluded the sum of $1,500,000 for new College facilities.
The sum was appropriated in 1957, but never released
for use; and in 1959, of course, it was not reappropriated.
However, funds for preparation of plans were released; and
in August, 1957, the Jacksonville firm of Kemp, Bunch
and Jackson was selected as architects for the first phase
of the College building program.
The $1,500,000 figure was requested prior to any de-
tailed analysis of specific, immediate requirements. Care-
ful study showed that ultimately the College will require
about 350,000 sq.ft. of gross area. Of this 86,740 would
be necessary in the first-phase buildings even with con-

tinued use of some of the present temporary structures.
At the urging of the University Library Committee this
was increased by 5,000 sq.ft., so that final plans thus total
91,740 sq.ft. of gross area, producing a net usable area of
55,000 sq.ft.
This space will be allocated for use by various depart-
ments of the College according to the color-keyed plans
below. These constitute minimum practical requirements;
and it is thus obvious that the former request of $1,500,-
000 could not have provided for these within a unit cost
of $17 per sq.ft. exclusive of fees, contingencies and
equipment. Total cost is estimated at $1,764,400, includ-
ing fees and an equipment item of $80,000.

,LL oyTDOoR
EXHIBITS

.0 0. OBBT
-CL RM I LB CL RM 2 CL RY 3 L RM 4 CL RM.6

OFFICE T O T E MArERIAL SHOP

,I I M .
W WORK YARD D.

iA

- LI ADMINISTRATION ( PUBLIC
SSS ARCHITECTURE
BUILDING CONSTRUCTION
Ii i ART
COMBINED USE INTERDEPARIMENTj
SERVICE

FIRST FLOOR PLANS

THE FLORIDA ARCHITECT

, ,
..I

/
i

II.

It Provides What Is Needed Now...

* The 55,000 sq.ft. of usable area provided
in the new buildings will furnish only 60 per
cent of the space needed by the College for
its current operations. This means that a con-
siderable part of the College program must
still be conducted in present temporary

quarters:
Building E (part)
Building C
Building X
Building R
This will provide the
of the 91,613 sq.ft.
now needs.

17,213 sq.ft.
4,352 "
5,090 ""
9,958 ""
remaining 40 per cent
of space the College

* This will not, of course, eliminate all the
hardships under which the College is now
living. But it will ease to a considerable de-
gree the problem of class scheduling which
exists primarily because of present, intoler-
ably crowded conditions. By the same token
it will undoubtedly result in better perform-
ance on the part of both faculty and students.
And it will also permit admissions of quali-
fied students now being refused because
instructional space is lacking. Finally, these
new units will largely remove the constant
danger of fire damage to a priceless library
collection and much costly studio equipment.

B.G c
.OSBB I i'E CL RM CL RM 6
Led=+

SECOND FLOOR PLAN

DRAWING RACU
STUDIO STU.

DRAWING EL j u-L L
STUDIO.

THIRD FLOOR PLAN

s T u o is.u. t* i . o /.- i
EADTs I SEs FaINTING uL FAC ADVERTISING .oDV PRESS
STUDIO STUDIO WORK DESIGN DESIGN ROOM
TEAcDm I IIi FA AD RIIC II R
GALLERY 4
SEMINAR L E E OCER
-.. .- I H -x [ _. .- -7 .

FOURTH FLOOR PLAN

MAY, 1960

Ultimately, growth of the College will
necessitate separate buildings for depart-
ments of building construction, music and
art as suggested in the tentative plot
layout shown on page 22. At that time the
three-department layout shown here will be
completely utilized by the department of
architecture. Meanwhile, very careful study
has evolved the compromise layout shown
in these plans Note that insofar as
possible, facilities assigned to each College
department have been grouped; that each
department grouping has been furnished
with faculty office and work areas, and that
non-usable areas as halls, stair wells and
mechanical equipment rooms have been
held to the practical minimum Note
also that the buildings have been oriented
so that glass areas face north and south -
with both east and west walls of solid con-
struction, thus minimizing the effects of
direct solar heat on air conditioning loads.
In general, studios occupy the north sides
of all floors to provide the benefit of most
even daylighting This is a "hard work-
ing" design, planned to harmonize with
existing structures on the University campus,
but devoid of expensive "frills". The struct-
ural framing is such that interior partitions
are not load-bearing and thus may be eco-
nomically re-located as future space require-
ments may make desirable.

How Soon Can Florida Catch Up

The answer to this question depends on how soon the
citizens of Florida, through their legislative representatives,
become fully aware of how really far behind they have
fallen. Right now, at least four of Florida's neighboring
states are way ahead in providing facilities adequate for
the technical education of their talented youth.
Florida's essentials are greater than those of her neigh-
bor states. Her population is larger. The needs of her
industry are more demanding. Her professional activity in
architecture and building is wider; thus the necessity for
trained and talented personnel is sharper.
Because this is so, it is even more deplorable that the
shameful conditions under which Florida's College of
Architecture and Fine Arts is currently operating have
been permitted to continue for so long a time. As a re-

CLEMSON COLLEGE, Clemson, So. Carolina Com-
pleted in the fall of 1958, this School of Architecture
building cost $1,800,000 and includes instructional
space and facilities for engineering as well as archi-
tecture. Architects and Engineers were Lockwood
Greene; Harlan E. McClure, AIA, was consulting Ar-
chitect and Designer.

AUBURN UNIVERSITY, Auburn, Alabama Biggin
Hall, completed in August, 1951, cost, without furn-
ishings, the sum of $434,783 and contains 51,069
sq. ft. of space. As a self-contained unit it houses
activities of the School of Architecture and the Arts.
Architects for the building were Pearson, Tittle and
Narrows of Montgomery.

sult, completion of the new building units projected will
bring Florida's College only part way to the goal that at
least four other Southern states have already reached.
So, at best, it is later than most Legislators realize.
But it is not yet too late to start. The start is action by
the 1961 Legislature action to repudiate the callous
disregard of the 1959 Legislature; action to appropriate
the required funds; action to make certain that these
funds are immediately made available for use on the basis
of a Triple-A-One priority; and action, then, by the State
Board of Control, the College administration, the archi-
tects and the various contractors to see that this pressing
and truly vital necessity is met promptly and as planned.
Anything less would now be too little. And quite
possibly too late.

NO. CAROLINA STATE COLLEGE, Raleigh--The
School of Design uses space in the remodeled former
library as well as that in its new building. Completed
at the end of 1955, the new plant cost $477,000,
including equipment and architects' fees. F. Carter
Williams, AIA, was the Architect, with George Mat-
sumoto, AIA, acting as Consulting Architect.

GEORGIA INSTITUTE OF TECHNOLOGY, Atlanta -
The School of Architecture building was completed
during the summer of 1952 at a cost, exclusive of
furnishing, of $1,000,938. It can accommodate 425
students and contains a total of 65,854 square feet.
Architects were Bush-Brown, Gailey and Heffernan,
members of the School of Architecture faculty.
THE FLORIDA ARCHITECT

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fmage of 74e teeitect -- VDoe a P Spotigt VDite It 7?

Perspective from

A New Station Point

By FRANCIS R. WALTON, AIA
Secretary, Florida Association of Architects

In the first of Architectural Record's
new series on "The Practice of Archi-
tecture," published in February, Mr.
Harold Burson, president of the P/R
firm of Burson-Marsteller Associates,
Inc., sketches the image of the archi-
tect in a five-page article illustrated
by the inimitable and amazingly
durable-Alan Dunn. Mr. Burson un-
derstandingly drew his picture from
the station point of a public relations
consultant; and consequently its de-
tails have been developed from this
perspective.
It is probable that a number of
careful readers regard Mr. Burson's
portrait with quizzical eyes. As Mr.
Burson himself says, a professional
man's image of himself is quite likely
to be different than the image seen by
others. And, as he also points out, the
image itself tends to change, chame-
leon-like, against backgrounds of dif-
ferent conditions, situations and cir-
cumstances. Indeed, the whole tenor
and basis of the Record's series seems
to rest on a conviction or at least
an unquieting suspicion that the
total image of the architectural pro-
fession is now undergoing, or about to
undergo, a fundamental and substan-
tial change regardless of background.
At least one careful reader of Mr.
Burson's discussion of "The Architect
and Public Relations" has become
vocal about what he sees as flaws in
delineation.
Here are his comments on specific
points....

MAY, 1960

Speaking of his own impression
of the "image" on the basis of his
experienced contact with "various
parties t o the design-construction
function" Mr. Burson says:
Excerpt: "...The lack of image
clarity in the public mind is essen-
tially a reflection of a lack of clarity
of what the image should be among
architects themselves."
Comment: Reduced to its least
common denominator, there is some
image clarity in the public mind. I
believe the public, which includes the
building trades and those who work
in construction, understands that
architects are interested in how things
appear and function and how well
they will last.

To illustrate further his point
above, the author refers to the rise
of the "package builders" in the area
of industrial construction "in which
architects believe their image has
been faulty."
Excerpt: "...Package builders have
become a recognized part of the
economy because they had the in-
genuity to devise a method of
designing and erecting industrial
facilities on a basis that made sense
to the industrial manager."
Comment: The real reason for the
success of the package builder is that
he can give information on cost of
ownership or lease almost in the first
interview with the buying client-
and can assure financing through
channels of his own. He is able to
project the client's need for space
quickly and, at no obligation to the

client, into a direct answer suitable
for decision-making at board or budget
levels. This can be later followed by
more precise statements as to exact
cost and monthly or yearly rentals;
and it is therefore usable by industry
to a greater extent than the standard
architectural service.
Ways the architect could compete
with this form of operation and retain
his professional integrity are:
1...To be a specialist and have
available large files of information on
past jobs-making possible such ready
answers as would be given by a pack-
age dealer. This would involve analy-
sis of financing and all other features
of the project.
2...He might use standard pack-
aged ideas and costs obtained from
file data and, therefore, limit defi-
nitely his flexibility through use of
these ideas and data.
3...He might have available to him
consultants who could speak freely and
have available considerable resource
material to equal the package dealers
facility in this regard.
Most of the architectural solutions

to the package dealer contest have
been in the first two phases. The third
needs exploration by the profession
and would call for a much greater
range of cooperation in the profession
than has heretofore been available.
In addition to these three methods,
many architects have found them-
selves employed by some form of
"landlord" whether in complete
professional capacity or otherwise--
and find that they can render a
(Continued on Page 30)

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Perspective .
(Continued from Page 29)
service comparable with architectural
service normally given. The profes-
sional integrity of the landlord-owner
as a businessman and his attitude-
toward the architect's part have a
great deal to do with the success or
failure of this marriage. This type of
work can never completely duplicate
the full package dealer, because the
ethical architectural practitioner must
be paid for his exploratory work on
behalf of a project. Therefore, a cer-
tain amount of client participation
is required from the very first incep-
tion of the contact with the buyer
or the developer.

Still referring to the package dealer,
Mr. Burson remarked that "The basic
problem is that the industrial cus-
tomer seems to have developed the
feeling he is better off when he does
business with a single firm that fixes
responsibility for whatever goes
wrong in his plant."
Excerpt: "Admittedly, this could
lead to a layout that costs him
hundreds of thousands of dollars a
year in extra handling costs....and
architectural elements of an indus-
trial structure represent a minor
part of the total cost."

Comment: From the standpoint of
plant layout and process layout in
industry or business, it is hard to con-
ceive of the architectural profession
generally presenting itself as expert
on this score. As stated, it is more
likely that certain architects will de-
velop into experts through repeated
dealings with a special field.
However, it would be more prac-
tical, it seems, to think of these jobs
as being done by specialists who really
think like the working force or
could think for it. The greatest con-
tribution on the part of the architect
in regard to the layout of this sort
would be to consult with, draw from,
or advise with these specialists who
live with the business making such
suggestions for improvement or what-
ever recommendations might appear
as the project is developed by the
architect.
Many plant layouts are based on
allowing space for ultimate develop-
ment; and some final, or later, more
intense operation is visualized in

making the basic layout. In which
case, the architect would have to know
what growth the business could ex-
pect and what the nature of the ulti-
mate plant development would be.
This again I believe to be the field
for a specialist working in the in-
dustry itself. Most of these specialists
appear to be attached to the equip-
ment end of the industry, or related
- in the case of merchandising to
store fixtures. Other department spe-
cialists have developed who are not
continuously in the employ of the
ultimate customer or client.
The interior design profession has
seen fit to ally itself with these people
and to utilize their know-how in the
preparation of drawings and design -
and, then, to set up specifications
which will actually lead to the certain
sale of the needed goods and services
by the particular supplier to which
this specialist is affiliated. It is ru-
mored that many architectural firms
have adopted this particular practice
as well. This covers anything from
fixture layout to sign design.
What is really needed is some pro-
fessional way of working with this
type of consultant. Our "Institute"
has not developed such a technique
for us; and, perhaps, we need to in-
vestigate this facet of professional
service.

Mr. Burson referred to the public
image of large and successful firms
and said,

Excerpt: "...their reputation is
grounded as much on sound busi-
ness principles as that of the suc-
cessful soap manufacturer or tele-
vision manufacturer. Essentially,
they are businessmen whose busi-
ness is architecture and their major
clients and prospects are never
allowed to forget this."

Comment: This appears to be the
devil's blessing; and if we say "Amen"
to it, there will be no need for us
to be known as professional men.

The public, maintains Mr. Burson,
looks with suspicion upon the archi-
tect who regards himself as an artist.
Excerpt: "For better or worse,
we come down to the fact that,
from the standpoint of public rela-
tions, an architect does more to ad-
vance his profession by building
THE FLORIDA ARCHITECT

below a budget than by creating a
masterpiece."

Comment: If we accept this chal-
lenge, we will be competing directly
with the contracting professions who
can notably deliver a building at a
known figure more precisely than can
the architect working through the con-
tracting professions. However, great
limitations must be placed on the
project if the contractor, without an
architect, is the prime mover in de-
termining its form. These are prob-
ably sufficient to eliminate him as the
prime mover in the development of
most projects. Do not most architects
who survive at all take meeting the
budget for granted? I, for one, recall
redrafting plans at no charge for re-
bidding purposes.
These comments sound a great deal
more like those of the architects I
know who operate offices with twenty
or more men; and not in the least like
the views of the architects who, by
choice, operate offices of one, two,
three or four men, plus engineering
consultants as required.
What I am trying to say is that
many contractors offering buildings at
fixed prices without benefit of an
architect must, of necessity, utilize
highly stereotyped building methods
and designs. This inflexibility is to no
disadvantage in some limited areas,
such as warehousing and the like. It
is, however, extremely limiting in
commercial and recreational construc-
tion where buyer appeal as well as
utility planning are important. The
builders working in these fields would
be hard put to compete on a design
basis with architect-designed projects
and must rely on "free" design serv-
ices from store fixture, store front and
sign specialists.
It is my opinion that we should
hold as our greatest contribution de-
sign in all its phases and should not
emphasize the precision of our esti-
mates. Most architects have had the
unfortunate experience of seriously
revising or redrawing plans and taking
new bids to get work into a budget.
Any seasoned practitioner will be
wary of over-elaborate ideas not in
conformity with budget limitations.
To get back to our public relations
man -I don't know where he got
his idea of how architects operate. But
I do not agree with the picture he
thinks we should hold to the public.
MAY, 1960

Memo To:

Your Specs Writer

Subject:

Care of Fine Doors

Fine hardwood doors are quality-crafted like fine furniture. But
too often their careless handling on the job results in damage or
neglect that shortens their useful life, lessens the trouble-free per-
formance for which they were designed. Here are four ways to avoid
damage and insure performance:

SSpecify that all doors shall be edge-sealed or prime-
1 coated by supplier prior to delivery at job.

Schedule job delivery after plastering has dried.
Require doors to be stored flat in dry, ventilated
area and protected with covering blanket of plastic
vapor-barrier or equivalent.

3 Require all doors to be two-coat edge-sealed after
fitting, but before hanging.. Cover this by clause
in both carpenter's and painter's specs.

Have job supervisor check on all points in sequence.
Use small mirror to check proper sealing on vital
top and bottom edges of all hung doors. Lack of
such sealing is most frequent cause of moisture
penetration resulting in warping, sticking, eventual
damage from rot.

IPIK DOORS ...

IPIK Solid Core Flush Doors are of proven
quality, unconditionally guaranteed
against delamination and peeling. Made
with a 5-ply construction and a solid
core of low-density, quartered hardwood
staves, they can be specified up to a
four-foot width, an eight-foot heighth
and a two-inch thickness. You can also
specify them in any species of hardwood
veneers and in addition call for special
cutting of face veneers to achieve the
exact design effect you seek.

FI
CERTWIE D
QUAIUrT
PRODCFJ

mInu~dft

A. H. RAMSEY AND SONS, INC.
71 N. W. 11th TERRACE, MIAMI --- FRanklin 3-0811
Service to Florida's west coast is from our warehouse at Palmetto ..
Call Palmetto 2-1011

View toward the southwest from
the rear driveway. On the first
floor the open-walled segment
behind the main circular struc-
ture is partly given over to a
reception area. On three floors
above this space becomes an
open terrace leading from one
of the private offices and the
elevator lobbies. On the fifth
floor it is glassed in as part of
a staff lounge. The grille-
screen enclosing the circular
block is made of ingeniously
interlocked precast cement
units of a special design ex-
clusively for this building.

Verne (urry

I I -_

-

Ir h r 2

THE FLORIDA ARCHITECT

I- -u~

~

New Showplace on Brickell Avenue

SEAVIEW BUILDING

Miami

Polevitzky, Johnson & Associates

Architects

Frederic B. Stresau

Landscape Architect

Interiors by

Richard Plumer

Business Interiors, Inc.

No one least of all, probably, the architects and their clients -
would deny that this is an unusual building. But the requirements which
constituted the design problem were not in themselves particularly
unique. So this solution to the design problem is the more noteworthy
in that it offers a fresh approach to the task of satisfying the various
needs of a substantial, very active legal firm for efficient, fully-condi-
tioned offices.
So accustomed are most of us to angular, rather than curvelinear
planning, that a circular arrangement of space is itself unusual. But
here it is especially noteworthy for the effective manner in which office
space arrangements, ease of circulation and even economy of useful
space are all provided. The firm has been organized into "teams," or
the legal equivalent of task forces. Note how offices for these teams-
partner, associate and secretary-have been disposed about an inner
core composed of glass-walled gallery and open well. The only other
unit within this circular area is the necessary stairway and mechanical
areas. Service and elevator facilities are housed in an exterior segment
concentric with the main structure.
Lawyers are prone to shudder at a "show window" conduct of their
affairs. So, with complete interior conditioning, it was possible to grille-
screen the circular structure, providing an open view only from the rear
terraces which form part of the service area segment. From the same
viewpoint, the ground floor could be treated as an almost completely
open and gardened entrance.
The result is as distinctive among most Miami buildings as is a
four-color advertisement in a black-and-white magazine. And it might
well be-as has been suggested elsewhere-that the elements which give
this building its special character were shrewdly composed to provide,
in architectural form, the same purposeful impact as the four-color page.

Earl Strunk

MAY, 1960

Verne Curry

Above, view from the entrance
court looking toward the recep-
tion area. Note how the glass
facing of upper floors around
the central well generates an
impression of openness, while
preserving complete privacy
from all but visitors. Left,
a more distant view of the cov-
ered entrance court. Most of
the area under the building has
been developed as a series of
gently ramped walks and roads
skirting reflecting pools studded
with concrete islands massed
with tropical planting.

THE FLORIDA ARCHITECT

Pulic Relatns u A4ection...

Project M-85 Starts to Roll

This time Florida architects have
taken the urban bull by its redevelop-
ment horns. Members of the Florida
South Chapter are T-square deep in
the absorbing task of redesigning the
core of Downtown Miami. And be-
fore they are through, "The New
Magic City Center" will undoubtedly
rank equally with civic redevelopment
schemes projected by their profession-
al colleagues in such other metropoli-
tan areas as Memphis, Baltimore,
Kansas City.
Project M-85-the 1985 comple-
tion of metropolitan Miami's renew-
al started months ago when city
planner PAUL WATT began amass-
ing facts and figures as chief of the
newly-constituted Metro Planning
Department. As Watt's researchers
collected data and as resulting prob-
lems were revealed, a few Miami
architects began to take more than a
passive interest in what seemed to be
a timely opportunity to lift the face
of their community.
The word got around. Spurred by
the Chapter's Committee on Com-
munity Development, more and more
architects volunteered their services
to aid in giving graphic representation
to the plans which Watt's depart-
ment were shaping. This has culmi-
nated in completion of a model which
will show to Metro citizens what
Downtown Miami will look like 25
years hence.
In addition the Chapter's Commit-
tee on Community Development -
chairmanned by H. SAMUEL KRUSE
and including IRVIN KORACH, MARION
L. MANLEY, FAIA, T. TRIP RUSSELL
and ROBERT LAW WEED, FAIA -
has invited Chapter members to take
part in a competition for the sketch
design of Metropolitan Miami's
Downtown. Each participant will de-
velop a presentation showing three
progressive stages of development for
the area on the basis of data pre-
pared by the Metro Planning Depart-
ment. Judgment was scheduled for
May 1 at Miami's Buildorama; and
public presentation of winning designs
will be made early in June when the
MAY, 1960

12-foot model of Miami in 1958 will
be completed.
Participation of Chapter members
in the M-58 project after these im-
mediate plans have been completed
remains partly conjecture and partly
possibility. The profession could play
an extremely important role in the
realization of the ambitious schemes
now underway and probably no
group could be more enthusiastic on
this point than the Chapter's Com-
mittee on Community Development.
Whatever the future outcome, how-
ever, current activities have generated
a substantial public reaction in favor
of architects. In an editorial headed
"A Four Months' Gift of Work" the
Miami Herald said this about the part
architects have thus far played in
the huge redevelopment project:

-,-~.-~-A'~' *>,. :.:.., ~ ~

Elsewhere, too ...
In Jacksonville architects have been
active in helping to shape the future
of their community even without
the overall regional plan that is begin-
ning to take shape for metropolitan
Miami. As reported in past issues of
The Florida Architect committees of
the Jacksonville Chapter, AIA, have
worked with various elements of the
city government in the redevelop-
ment of the waterfront area. Most
recently a Chapter member, WIL-
LIAM K. JACKSON, has proposed a
Metropolitan Planning Commission
for Jacksonville. His proposal was
made as chairman of the Jacksonville
Chamber of Commerce Committee
on Area Planning before a group of
civic leaders. A definite program for
a planning commission will be com-
pleted shortly as the basis for local
enabling legislation.
In Fort Lauderdale the Broward
County Chapter's Committee on
Planning and Zoning has held a

number of meetings with the City
Council relative to the improvement
and redevelopment of the downtown
business district. No formal program
has yet been formulated; but com-
mittee chairman ROBERT E. HANSEN
has proposed that some program of
active cooperation with the Ft. Laud-
erdale Planning Department be insti-
tuted.
In St. Petersburg, members of the
local architects' association have been
particularly active in offering sug-
gestions relative to area replanning
and development to various civic
groups and administrative boards.
HOWARD F. ALLENDER has repre-
sented the architects' group in a va-
riety of specific projects; and the
architects have enlisted and obtained
the support of the St. Petersburg
Times in advocating application of
long-range planning in the solution
of current matters involving zoning,
area improvement and urban rede-
velopment projects.

35

"Architects here have donated the
equivalent of four months' work to
their fellow citizens. In doing so, they
have set an example of public service
which can help make Greater Miami
the kind of city we all want it to be.
"The gift came from 25 architectural
firms whose senior members belong
to the Florida South Chapter of the
AIA.
"Men from these firms worked 674
hours, without pay, on the project for
modernizing downtown Miami. On a
40-hour-week basis, those 674 hours
add up to four months of highly
skilled work.
"The AIA group isn't stopping
there. To keep interest alive in the
movement, it is sponsoring a compe-
tition among members to show how
a single downtown block can be re-
developed as a model for others ....
"We particularly like one aspect
of the AIA competition. It is to show
'a unique character for downtown
Miami, reflecting the semi-tropical
climate and cosmopilitan influences
on the city.'
"In such ways will Miami regain
its rightful claim to worldwide fame."

News & Not

Competition Reminders ...
Deadline for delivery of submis-
sions for the 1960 Mastic Tile Com-
petition is midnight, June 30, 1960.
To be eligible for judgment, material
must be received at the Architectural
League of New York by that time.
Subject of this competition should
prove of particular interest to archi-
tects interested in suburban develop-
ment relative to school and recrea-
tional areas. The program calls for
the development of a 295 acre site
to contain a junior high school, a
senior high school, a community col-
lege and complete recreational facili-
ties for both the students and the
adults of the community. Thus it in-
volves both site and plant planning.
The competition has been endorsed
by the National Institute for Archi-
tectural Education and approved by
the AIA Committee on Competi-
tions. It is open to all registered ar-
chitects of the U.S.A., their archi-
tectural assistants, and students in
architectural schools which are mem-

bers of the Collegiate Schools of Ar-
chitecture. The competition carries a
first award of $10,000 and two others
of $5,000 and $3,000. Details of the
competition program should be ob-
tained from Mastic Tile Division,
The Rubberoid Co., P.O. Box 128,
Vails Gate, New York.
May 16 is the deadline for registra-
tion for the Franklin Delano Roose-
velt Memorial Competition. AIA
members have already received notice
of this project--one of the most
important of its kind in recent years.
Registration forms and further infor-
mation should be obtained from Mr.
Edmund N. Bacon, Professional Ad-
viser, Franklin Delano Roosevelt Me-
morial Competition, Room 108, Tar-
iff Commission Building, 7th and E
Streets, N. W., Washington 25, D. C.

Calling All Golfers .
The F. Graham Williams Com-
pany of Atlanta is doing the calling
- and for the 37th time. The open
invitation applies to architects and

architectural draftsmen of the South-
east; and it refers to the Company's
37th Annual Dinner and Golf Tour-
nament. This will be held on Friday,
June 24, 1960, at the East Lake
Country Club, Atlanta, Georgia.
This annual golf tournament has
been a personal interest of MR. F.
GRAHAM WILLIAMS since 1923. If
you plan to attend this year's meet-
ing, help your hosts by writing Mr.
Williams about your plans at 1690
Monroe Drive, N. E., Atlanta 9.

Florida Firms Win Honors In
Home Awards Program
Two firms of Florida Architects re-
ceived citations for their work sub-
mitted in the 1960 Homes for Better
Living Awards program sponsored by
the AIA in cooperation with House
and Home magazine. They were
among the 26 who won award cita-
tions from a total of over 500 entries.
As for the past several years, entries
were divided into two basic categor-
ies. In the custom-built category, the
Miami firm of PANCOAST, FERENDINO,
SKEELS & BURNHAM received an hon-
orable mention for the design of the

BUSINESS

INTERIORS

Fulfilling the original

concept of

architect and client

for outstanding

business interior designs

M.R. HARRISON CONSTRUCTION CORP.
Builder and Client
PANCOAST FERENDINO SKEELS & BURNHAM
Architects
RICHARD PLUMER BUSINESS INTERIORS, INC.
Interior Design

RICHARD PLUMER
BUSINESS INTERIORSINC.
155 Northeast Fortieth Street, Miami, Florida
THE FLORIDA ARCHITECT

d
Sr

recently completed residence of RUs-
SELL T. PANCOAST, FAIA.
A merit award in the merchant-
built category went to ROBERT C.
BROWARD, AIA, of Jacksonville, for
his work with Hall Enterprises, Inc.
This is the second consecutive award
which Broward has received for hous-
es built by this organization.
As now planned, these two residen-
tial awards will appear in The Florida
Architect for June.

Mexican Trip, Anyone ...?
If you've never seen Mexico and
want to tour the country in comfort
and congenial company, get in touch
with PAUL H. ELLIOTT, AIA, 33
South Hogan St., Jacksonville 2, Flor-
ida. For the past several years he and
a gentleman named T. H. HEWITT
of Houston, Texas, have conducted a
two-weeks' tour for a group of about
24 AIA members and, says Mr.
Elliott, "usually their wives."
The trip costs from $275, per per-
son, including all expenses, and, as
might be imagined, puts heavy em-
phasis on the architectural aspects of
sight-seeing. A special highlight is the

week spent in Mexico City where the
Sociedad de Arquitectos de Mexico -
Mexican equivalent of AIA makes
elaborate plans for entertainment and
private side trips ordinarily denied the
average tourist.

Changes .
A. EUGENE CELLAR, AIA, of the
Jacksonville Chapter, has moved his
office from 502 Riverside Avenue to
2029 Gilmore Street, Jacksonville 4.
RoY W. WAKELING, AIA, and
ROBERT H. LEVISON, AIA, partners
since 1952 in the Clearwater firm of
Wakeling and Levison, have an-
nounced that two new members have
been admitted to the firm as prin-
cipals. They are DONALD SHAND WIL-
LIAMS and ROY M. HENDERSON. The
expanded firm will be known as
Wakeling, Levison and Williams, Ar-
chitects, Roy M. Henderson, Associate.

Film Library At U/F .
At the University of Florida the
Department of Architecture has start-
ed to develop a film and slide library
of Florida architecture. Chief purpose
of the project is to collect a wide va-

WAr/i,'no c/.' e/i' th

architect and client

for rei.' ent/,l. "

dec,_rat,'ns .n-:m' fiurnishr':'as

of ot t,"nc t'on

JOHN L. VOLK & ASSOCIATES,

THE RICHARD PLUMER COMPANY,

riety of design examples representing
all types of buildings for use with
student seminar and lecture courses.
Presumably, slides will be processed
by the Department of Architecture
from films monotone or color -
furnished by practicing architects.
These should be sent to JAMES T.
LENDRUM, AIA, department head.

Symposium On Metals ..
New structural and decorative ap-
plications of metals in building con-
struction will be the subject of a sym-
posium to be held by the Miami
Chapter of the American Society for
Metals May 12, 19 and 26. The three
sessions will be conducted at the
University of Miami's Koubek Cen-
ter, 2705 S. W. 3rd Street, Miami.
Meeting time will be at 7:30 p.m.
Tickets for each meeting, at $3.00,
are available from BLAKE KING, 4102
Alhambra Circle, Coral Gables.
Architects are especially invited to
attend all sessions. Discussions involve
such subjects as selection of materials,
design procedures, fabrication tech-
niques with special emphasis on
new developments.

I

A

RICHARD PUIMER

155 Northeast Fortieth Street

MAY, 1960

AGAIN NEXT WINTER, THERE'LL BE...

to MRS. WIGGAM DID...because "Oil house
(I iO l heating is economical and efficient...and I'm not expected
to pay extra for fuel oil used only for heating my home."

Mrs. Wiggam says, "Oil house
heating is so economical and effi-
S' cient-so completely satisfactory.
But what I appreciate most is the
feeling of independence it gives
,. me. I'm not expected by the oil
S company to pay extra for their
S ,- fuel when I use it only for heat-
ing my home."
:/ '" '" /You, too, can enjoy the luxurious
Comfort of central oil heating-
Si "' and cut your fuel costs to a nubbin.
\ i Fuel oil is much cheaper and more
S.. practical for Florida. There's
Never a scarcity problem. No pre-
S1 mium price is charged when you
h"rd E'. use fuel oil for home heating only.
Mrs. Richard E. Wiggam,
516 S.W. 11th Street, Ft. Lauderdale

MR. ARCHITECT: Ads like this one and a new series now in the
newspapers are reminding Mr. and Mrs. Florida that clean, luxurious oil
heat costs MUCH less ... is much safer and more dependable by far the
best all 'round for Florida homes. We hope this reminder advertising will
be helpful to you in gaining quick acceptance of your specifications for;
central oil home heating. See us at Buildorama, Dupont Plaza Center, Miamii
for any information you may need on oil heating installations.

PLORIDA HOME HEATING INSTITUTE
38 THE FLORIDA ARCHITECT

Miami Draftsmen's Club Has Organized Program

By RAY BIGGERSTAFF
Vice President, Miami Draftsmen's Club

The 1959-60 season of the Drafts-
men's Club of Miami started with
the installation of the new officers
at a banquet last October at the
Dupont Plaza Center. DR. GRANVILLE
FISHER, Chairman of the Department
of Psychology, University of Miami,
was the guest speaker. His address,
was "Art and Architecture."
There have been many interesting
monthly meetings since then: Three
members presented a program on
"Climatology" of the Miami area; the
club held a moonlight dance aboard
a double deck boat on Biscayne Bay;
we had a special tour of the furniture
center on 40th St.; and we were the
guests of the Florida Glass and Mir-
ror Co. and Brasco Co. at a dinner
meeting.
Our Educational Committee ar-
ranged courses held at the Dupont
Plaza Center and at the University
of Miami. The courses are intended

as a preparation for candidates taking
the Florida State Examinations in
Architecture and Engineering, but
are helpful to the draftsman who just
wants to improve himself. Subjects
covered include: Office Practice, Air
Conditioning and Heating, History
of Architecture, Building Construc-
tion, Electricity, and Plumbing. A
Basic Structure Course was completed
in March, and classes in Advanced
Structure and Design are now in
progress.
The club has a Welfare Committee
whose activities include the mainten-
ance of a blood bank for the use of
its members.
The Employment Committee acts
as a "clearing house" for architects
and engineers looking for draftsmen
and for draftsmen seeking employ-
ment. This committee has been very
successful in its purpose.
Currently we have a committee

Responsible for keeping the active pro-
gram of the Draftsmen's Club moving
along the road are these 1960 officers.
They are, standing, left to right, Robert
A. Murphy, corresponding secretary, An-
drew Bodor, treasurer, Robert R. Murphy,
secretary and, seated, Wilbert Schafer,
president, and Ray Biggerstaff, vice pres-
ident.

studying the problem of the State
Architectural Examination. Since the
candidates see the examinations from
a different point of view, it is hoped
that this committee can present some
worthwhile suggestions on how the
examinations might be improved.

QUALITY

P AN I L ING

DISTRIBUTED BY:
Hamilton Plywood of Orlando, Inc.,
924 Sligh Blvd., GA 5-4604
Hamilton Plywood of St. Petersburg, Inc.,
2860 22nd Ave., No., Phone 5-7627
Hamilton Plywood of Ft. Lauderdale, Inc.,
1607 S.W. 1st Ave., JA 3-5415
Hamilton Plywood of Jacksonville, Inc.,
1043 Haines St. Expressway, EL 6-8542

MAY, 1960

r
. ...

39

A Few Lighting Fixtures
from the PRESCOLITE
NEW PRODUCT PARADE

WB-28-2

c -2a

CF-28
with guard

WB-28

The original weather
proof, "DieLux" diecast
aluminum bracket and
ceiling lights now in
150-200 watt sizes.

Swrte for
further ;nformahon

PRESCOLITE MFG. CORP.
2229 Fourth St.. Berkeley. Calif.
IACTOIILS lBrkreley. C[t Itenhaiy Po H Dorado Ari.

Depend on Members of

SAIR-CONDITIONING
REFRIGERATION
HEATING & PIPING
ASSOCIATION, INC.
1390 N. W. 43rd ST.
MIAMI, FLORIDA
Phone NE 5-8751
MEMBERS OF RACCA NATIONAL
CONTRACTORS
Airko Air Conditioning Company
Cawthon, Dudley M., Inc.
Central Roof & Supply Co.
Conditioned Air Corporation
Hamilton, Sam L., Inc.
Hill York Corporation
SMcDonald Air Conditioning
Miami Air Conditioning
Miami Super Cold, Inc.
Poole & Kent Company
Sydco Corporation
SZack Air Conditioning & Refrigeration

SUPPLIERS
A & B Pipe & CGen. Sheet Metal
Steel Co. & Roofng
Air Filters Co. Condos Corporation
Airtemp Div. Craves Refrgeraton
Chrysler Corporation Lowry of Fla., Inc.
Brophy, George Joe Middleton and Co.
Clark Equipment Co. M cMurray, II. L., Co.
Dean, A. C., Co. O'Brian Assocates
Florida Electric Motor Trane Company

An Engineer Speaks ...

(Continued from Page 11)

caveman days or schooled gentle-
men with well-developed predatory
instincts. Generally, the fee-cutters,
fast buck artists and proprietary fence-
jumpers are all of the same breed-
a breed short on professional skills or
talent but extremely long on greed.
There is no quick or easy solution.
Man, being what he is, will contrive
to obtain more in the way of financial
wealth and community status. It be-
hooves us all to recognize our own
personal sins and the banditry in our
fellow-man. The solution is, of course,
to enforce those professional precepts
advocated by the several professional
organizations, precepts which we have
all sworn to uphold. Very few of us
are strong-willed enough to refuse the
offer of a prospective client on the
grounds that the proposed project
might better be assigned to another
profession. But certainly we can sum-
mon the courage to cooperate with
our own professional society and insist
on better policing of our own ranks.
Both professions can and should
join in a common effort to secure bet-
ter public relations with the world at
large. A joint study-and-action group
could well consider the topic of client
education and an occasional accolade
to prominent members of both pro-
fessions for outstanding achievements.
Client education would cover such
fields as general limits or architecture
and engineering responsibility and the
advantages of maintaining adequate
fees to insure better quality of design
work, inspection, lowering overall con-
struction costs and decreased opera-
tional and maintenance costs of com-
pleted facilities.
These steps would accomplish sev-
eral desirable objectives, but they
must be conducted concurrently in
order for either to be effective. First
off, the miscreants must be recognized
and labeled for what they are. The
newly educated clients can then more
aptly select their architectural and en-
gineering consultant on the basis of
type of work under consideration and
the professional applicant's capabili-
ties. With an adequate fee assured,
both management and labor in the
professional ranks can then enjoy the
mental satisfaction of jobs well done
on something better than a hand-to-
mouth existence.

ADVERTISERS' INDEX
Aichel Steel and Supply Co. 42
Air Conditioning, Refrigeration,
Heating & Piping Asso.. 40
American Celcure Wood
Preserving Co. 14
Blumcraft of Pittsburgh 27
Buildorama 16
A. R. Cogswell . 40
Dunan Brick Yards, Inc. 3rd Cover
Dwoskin, Inc. ... 5
Dwyer Products of
Florida, Inc. 2nd Cover
Electrend Distributing Co. 8
Florida Home Heating Institute 38
Florida Portland Cement Div. 12
Florida Power & Light Co.. 28
Florida Steel Corp. 30
Florida Tile Industries 1
George C. Griffin Co. 6
Hamilton Plywood . 39
The Houston Corp. 7
Pacqua, Inc. 3
Richard Plumer 36 and 37
Prescolite . . 40
A. H. Ramsey & Sons, Inc.. 31
Tiffany Tile Corp. .. 4
F. Graham Williams Co. 41
Ralph Wilson
Plastics, Inc. 9 and 10

THE FLORIDA ARCHITECT

Storm-Tide Dangers...
(Continued from Page 17)
hydrographic, as well as meteorolog-
ical, conditions.
Often the water heights experi-
enced in the past are used as a basis
for design. But because of the fact
that development in coastal areas is
a very recent undertaking, reliable
figures are available for a short period
only. Statistical analysis of available
data is one means of predicting the
frequency and height of storm tides.
The illustration is a semi-logarith-
mic diagram based on actual observa-
tions of extreme high tides on the
southeast coast of Florida between
Jupiter Inlet and Miami Beach. The
height of high water is plotted along
the linear axis and the frequency of
occurrence along the logarithmic axis.
The frequency is indicated by the
average number of days per year the
corresponding level is equalled or ex-
ceeded. Diagrams such as this, which
are useful, in particular, when an ex-
trapolation of the frequency curve
beyond the highest recorded level can
be justified, are now being worked
out in the Coastal Engineering Lab-
oratory for the Florida coasts.
If we assume a hurricane to be ef-
fective along 50 to 100 miles of the
coastline, an average figure for a par-
ticular location might be found by
reducing the frequencies on the dia-
gram to one-fifth or two-fifths. Fre-
quency considerations like those above
can be of great importance in the de-
termination of the insurance value of
real estate in coastal areas. Despite
the inaccuracy involved, the available
information shows clearly that the
possibility of flooding is rather high
and, unfortunately, entirely under-
estimated in Florida.
In planning coastal developments
and fills, full advantage should be
taken of the existing knowledge of
storm tides. Even when a certain de-
velopment only includes a minor part
of a wide area, it is believed that every
effort should be made to improve the
situation regarding flood tides; and
plans which might contribute to a
worsening of the situation should,
needless to say, be avoided.
The object of these remarks is only
to call attention to the existence of
a problem which has to be taken seri-
ously if Florida's future is not to be
"marred by a number of disasters."
MAY, 1960

F. GRAHAM WILLIAMS, Chairman
JOHN F. HALLMAN, JR., Pres. & Treasurer JACK K. WERK, Vice-Pres. & Secretary
MARK P. J. WILLIAMS, Vice-Pres. FRANK D. WILLIAMS, Vice-Pres.

ESTABLISHED 1910

F. GRAHAM WILLIAMS CO.
INCORPORATED

"Beautiful and Permanent Building Materials"

TRINITY 5-0043

FACE BRICK
HANDMADE BRICK
CERAMIC GLAZED BRICK
GRANITE
LIMESTONE
BRIAR HILL STONE
CRAB ORCHARD FLAGSTONE
CRAB ORCHARD RUBBLE STONE
CRAB ORCHARD STONE ROOFING
PENNSYLVANIA WILLIAMSTONE
"NOR-CARLA BLUESTONE"

1690 MONROE DRIVE, N. E.
OFFICES AND YARD

STRUCTURAL CERAMIC
GLAZED TILE
SALT GLAZED TILE
GLAZED SOLAR SCREENS
UNGLAZED FACING TILE

ALUMINUM WINDOWS

ARCHITECTURAL BRONZE
AND ALUMINUM
ARCHITECTURAL TERRA COTTA

BUCKINGHAM AND VERMONT
SLATE FOR ROOFS AND FLOORS

We are prepared to give the fullest cooperation and the best
quality and service to the ARCHITECTS, CONTRACTORS and
OWNERS on any of the many Beautiful and Permanent Building
Materials we handle. Write, wire or telephone us COLLECT for
complete information, samples and prices.

Represented in Florida by
LEUDEMAN and TERRY
3709 Harlano Street

Coral Gables, Florida

Telephone No. HI 3-6554
MO 1-5154

ATLANTA

GA.

Condensate
Gutter

Lupton ... the first curtain wall
with condensate gutter. Collects
condensate or any possible see-
page and drains it to the out-
side. Tremendous water proof-
ing insurance.
Lupton Aluminum Curtain Wall
provides a sturdy, light-
weight, complete exterior-in-
terior wall for modern build-
ings.

LUPTON

Let's Stop Fighting -

and Work Together

Many years ago a mining engineer turned administrator became interested
in the contradictory complexities which characterized existing regulations
covering the construction and equipment of buildings. Upon the reasoning
that requirements for human health and safety were pretty much the same
the country over, he logically concluded that a single, well-conceived set of
building regulations could furnish the basic standards of technical perform-
ance needed effectively to meet these requirements anywhere.
The man was HERBERT C. HOOVER. And the "Hoover Code" which
resulted from his initiative-though not achieving the complete national
acceptance he hoped for-has been of incalculable value as a guide to code
simplification and improved construction practices.
Today there is an equally vital need for another program of research
and development. This exists in the field of professional relations-specifically
the relations between those who call themselves architects and those who
regard themselves as professional engineers. These relations are currently
notable for nothing so much as an exquisite confusion. This situation appears
to exist, in more or less virulent form, in every one of our 50 states. Thus
it has become a matter of national concern.
Because this is so, we believe the time has come for the situation to be
openly recognized and acted on nationally as well as regionally. The character
of the situation itself suggests the need for action toward eliminating the
confusion which has created it; and action also toward the establishment
of some basic code of competency and conduct to which both engineers and
architects can subscribe.
This undertaking will be neither simple nor easy. And it cannot be accom-
plished at all except by the continuing exercise of patience, sincere coopera-
tion, open-minded tolerance and perserverance on the part of both profes-
sional groups. Many of the difficulties are obvious-and more obviously
difficult of resolution since they involve many intangible areas of professional
attitudes and activities. A dense fog of conflicting interpretation, personal
conviction and professional ambition is swirling around such matters as defi-
nitions, organizational entities, educational requirements, economic status,
administrative operations even changing customs and emerging techniques.
Somehow the fog must be dissipated. Somehow, architects and engineers
working together must find the right road to the solution of what is becoming
an increasingly grave problem.
The road may even have to be built anew on a foundation of solid analysis
and fair-minded agreement. It may well lead to a completely new concept
of professional service and to new forms of organization and operating pro-
cedures. Many thoughtful members of both professional groups are convinced
that the space age has brought much more than weather satellites or moon-
travel projects. They sense changes taking place in the technical, economic
and social patterns with which we have been living; and to them it is con-
ceivable that "architectural practice" and "professional engineering"-as we
have long understood the terms-may shortly be replaced by new types of
neo-professional entities offering a vastly widened range of integrated tech-
nical services.
The point here is not to forecast any particular solution to this problem
of professional relations. It is sufficient now to recognize that the problem
exists and, recognizing it, to take immediate and decisive steps toward its
ultimate and mutually satisfactory solution.-ROGER W. SHERMAN, AIA.

THE FLORIDA ARCHITECT

Concrete,

Imagination,

Know-How...

I

I

These three ingredients
have produced many
forms and textures which
architects have used in
the design of big and
little buildings of many
types They have been
employed with particular-
ly striking effect by Wahl
J. Snyder, FAIA, in his
design of the J. Neville
MacArthur Engineering
Building, recently com-
pleted at the University
of Miami .

BRICK

DUNAN BRICK YARDS, INC.
Miami, Florida TUxedo 7-1525

iDUNA

Uc~L~
-* `~f~

r

-a&

,~aL"

S. The first Convention of the new decade -
which some are already calling "The Sizzling
Sixties" will be at Hollywood in November.
The Broward County Chapter will be the host;
and members are already at work developing
the theme "Architecture for Our Climate" into
a program which promises to be both provoca-
tive and unusual. ... It's not too early to plan
for the 1960 FAA Convention right now.
There's a good chance you'll be invited to par-
ticipate as well as to attend .

iEI ''
'I'
etI(

JAL FAA CONVENTION
960 HOLLYWOOD BEACH HOTEL HOLLYWOOD

	Copyright
	Front Cover
	Advertising
	Table of Contents
	Letters
	NAPC steps up drive for separate...
	An engineer speaks
	Clience is a science
	Guard against storm - tide...
	We've had the chicken - now let's...
	Challenge to statesmanship
	Perspective from a new station...
	Seaview building, Miami
	Public relations in action
	News and notes
	Miami draftsmen's club has organized...
	Advertisers' index
	Let's stop the fighting - and work...
	Back Cover

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