Front Cover
 Table of Contents
 Chairman Pownall names legislative...
 Message from the president
 The community junior college planning...
 Research and medical center--Planned...
 Four ways of improving concrete...
 The northside bank of Tampa
 Sigma Phi Epsilon fraternity house,...
 The architect in this technical...
 The regional conference cruise
 Deferred tax bill being studied...
 Products and practice & Two Florida...
 News and notes
 Training for city planning
 Advertisers' index
 Frank Lloyd Wright, 1870-1959
 Back Cover


Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00059
 Material Information
Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Creation Date: May 1959
Frequency: quarterly
Subjects / Keywords: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
serial   ( sobekcm )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
System ID: UF00073793:00059
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
        Page 1
    Table of Contents
        Page 2
        Page 3
        Page 4
        Page 5
    Chairman Pownall names legislative committee members
        Page 6
        Page 7
        Page 8
    Message from the president
        Page 9
    The community junior college planning and design conference
        Page 10
    Research and medical center--Planned for Isle of Pines
        Page 11
        Page 12
        Page 13
        Page 14
    Four ways of improving concrete specs
        Page 15
        Page 16
    The northside bank of Tampa
        Page 17
        Page 18
    Sigma Phi Epsilon fraternity house, Gainesville, Florida
        Page 19
        Page 20
        Page 21
        Page 22
    The architect in this technical age
        Page 23
    The regional conference cruise
        Page 24
    Deferred tax bill being studied by Senate Committee
        Page 25
    Products and practice & Two Florida South members granted AIA fellowships
        Page 26
        Page 27
    News and notes
        Page 28
    Training for city planning
        Page 29
        Page 30
    Advertisers' index
        Page 31
    Frank Lloyd Wright, 1870-1959
        Page 32
    Back Cover
        Back Cover 1
        Back Cover 2
Full Text

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The panorama of the Florida Gold Coast is high-
lighted by the dazzling resort hotels that are the
contributions of the wbrld-famed firm of Morris Lapidus,
Kornblath, Harle and Leibman. The Fontainebleau, the Eden
Roc and the Americana Hotels, for example, are all their
conceptions. And now a new Caribbean resort, Aruba
in the Netherlands Antilles, is being graced by a Morris
Lapidus Kornblath Harle & Liebman creation . .
the luxury Aruba Caribbean Hotel. Markowitz Bros.,
Inc. is pleased to be associated on this project,
charged with the responsibilities for all
plumbing and heating.


. . offers architects a Florida-made ceramic

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popular colors. Sample available upon request

from the distributors' showrooms listed below.

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St. Petersburg -Tile Dist., Inc.
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MAY, 1959


Florida Architect

S74isa I9e ---

Letters . . . . . . .
Chairman Pownall Names Legislative Committee Members .
Message from The President . . . . . . .
By John Stetson, President, FAA
The Community Junior College Planning and Design Conference
Research and Medical Center Planned for Isle of Pines . .
Watson & Deutschman, Architects and Engineers
Four Ways of Improving Concrete Specs . . . . .
By Willard H. Barrows, AIA
The Northside Bank of Tampa . . . . . .
Pullara, Bowen and Watson, Architects and Engineers
Sigma Phi Epsilon Fraternity House, Gainesville . . .
Smith and Korach, Architects
The Architect in This Technical Age . . . . .
By John Noble Richards, FAIA
The Regional Conference Cruise .. . . ......
Deferred Tax Bill Being Studied By Senate Committee . .
Products and Practice . .....
Two Florida South Members Granted AIA Fellowships . .
News and Notes .................
Training for City Planning . . . . . . .
By Donald G. Ingram
Advertisers' Index . . . . . .
Frank Lloyd Wright 1870-1959 . . . . . .

John Stetson, President, P.O. Box 2174, Palm Beach
Francis R. Walton, Secretary, 142 Bay Street, Daytona Beach
Joseph M. Shifalo, Treasurer, Suite 8, Professional Center, Winter Park
Robert H. Levison, First Vice-President, 425 So. Garden Ave., Clearwater
Verner Johnson, Second Vice-President, 250 N. E. 18th St., Miami
Arthur Lee Campbell, Third Vice-President, 115 So. Main Street, Gainesville

Roger W. Sherman, Executive Director, 302 Dupont Plaza Center, Miami 32.

Robert E. Hall, Robert E. Hansen; DAYTONA BEACH: David A. Leete;
FLORIDA CENTRAL: Eugene H. Beach, Anthony L. Pullara, Robert C.
Wielage; FLORIDA NORTH: Turpin C. Bannister, FAIA, M. H. Johnson;
Hugh J. Leitch; FLORIDA SOUTH: James L. Deen, Herbert R. Savage, Wahl,
J. Snyder, Jr., FAIA; JACKSONVILLE: Robert C. Broward, A. Eugene Cellar;
MID-FLORIDA: Robert B. Murphy, Rhoderic F. Taylor; PALM BEACH:
Donald R. Edge, Frederick W. Kessler.

Of the two Awards given in the institutional category at the 44th FAA Con-
vention's architectural exhibit, the Jury selected the Northside Bank of
Tampa for the Honor designation. Pullara, Bowen and Watson, Architects
and Engineers of Tampa, designed the building, this issue's presentation of
which starts on page 16.

. 10
. 11

. 15

. 16

. 19

. 23

. 24
. 25
. 26
. 26
.... 28
. 29

.... 31
. 32

The FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation' not for profit, and is pub-
lished monthly at Rm. 302 Dupont Plaza Cen-
ter, Miami 32, Florida; telephone FR 1-8331.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. . Advertisements of products, materials and
services adaptable for use in Florida are wel-
comed, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. . Accepted as controlled circulation publi-
cation at Miami, Florida.
Printed by McMurray Printers

FAA Administrative Secretary







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Lutheran Church of Our Saviour, Greenville, S. C.
H. Harold Tarleton, Jr. & Assoc., A.I.A., Greenville, S. C., Architects;

Uniting Earth and Sky
Increasingly; we are coming to regard places
Sof worship as the most natural exponents of man's
progress in the structural arts. This concept of mod-
em beauty, simplicity and comfort is convincingly
expressed in the new Lutheran Church of Our
Saviour in Greenville, S. C.
The building with its undulating roof design
seems an outgrowth of the earth-while a
simple cross, reaching to the sky, effectively unites
the two.
In this lovely church, Solite lightweight ma-
sonry units were the natural choice for interior and
exterior walls. Left exposed, they provide a rich

Bremo Bluff, Va.
Aquadale, N. C.

Box 9138, Richmond, Va.
Box 147, Greenville, S. C.

Triangle Construction Corporation, Greenville, S. C., Contractor.

texture that re-emphasizes the indoor-outdoor con-
tinuity which relates the church to.its surroundings.
Solite masonry units offer practical values equal
to their esthetic appeal. Walls of Solite contribute
to serenity by absorbing up to 50% of room noise.
They provide the natural insulation that keeps
heating and cooling costs low, interiors comfortable.
They retain their beauty with a minimum of
In fact, Solite's many natural advantages . .
its compatibility with all building materials, styles
and techniques . have made it an unfailing first
choice for the best in contemporary building.

Leaksville Junction, Va.
Green Cove Springs, Fig.

Box 5735, Bethesda, Md.
Box 1843, Charlotte, N. C.

Box 6336, Raleigh, N. C.
Prudential Building, Jacksonville, Fla.

MAY, 1959 3

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;LL~LfiJ~Si;~*~ 7









TAMPA 8-0451
ORLANDO GArden 2-4539
MIAMI NEwton 4-6576


I think you did a great job on the
Sarasota school "issue"; and I only
hope that it has the desired effect
on other Boards and members of the
Your admonition to "go and do
likewise" was clear enough. What
may be confusing to the uninitiated
are the figures on page 14 (of the
April, 1959, issue). Put together with
the text accompanying the photo-
graphs, they represent a rather com-
plete picture. But I fear that many
will not understand that-as an
example V e n i ce Junior High's
present high per-pupil cost, relative
to some of the other schools, will
adjust to a much more reasonable
one when the school is finished.
Much of the first-stage construction
was of specialty rooms which cost
more than regular classrooms which
will form the bulk of the second
Likewise, people-especially school
people-shouldn't have to be told that
high schools cost more than junior
highs; and junior highs more than
elementary schools. But a lot of lay-
men miss the point.
Also, the low cost of Alta Vista
addition was due to its being only a
classroom wing without administra-
tion, cafctorium or other spaces; and
Booker Elementary has no kitchen,
since food is carted from the adjacent
high school.
There are so many factors to be
considered in figuring costs that I
feel you did an excellent job-with-
out making the story hopelessly com-
Chairman, Sarasota County
Board of Public Instruction

Chairman Hiss's fear regarding
misunderstanding of relative school
costs on the part of "laymen" is prag-
matically well-founded. As pointed
out in the April issue article "School
Plant Economy", the item of "cost"
relative to any specific school plant
must be analyzed in terms of both
present and future before it can be
reasonably compared to another, even
apparently identical, plant. It is true
that "the proper study of mankind,

is man"; but in the field of school
plant construction, the only proper
study of individual plant costs is the
study of specific locaj conditions and
the influence upon those conditions
of purpose, program and possibility
in terms of current necessities and
future probabilities.-ED.

Conceivably because I am its au-
thor, I am much interested in the ef-
fective development of the proposal by
the Jacksonville Chapter presented at
the January FAA Board meeting rela-
tive to the possible revision of our ar-
chitects' statute. This legislative pro-
posal was reported in the March issue
of The Florida Architect.
Among architects there seems no
real question as to the need for better
legislation. The first step, of course,
is a study and a statement of pertin-
ent objectives to be sought in ideal
legislation governing the registration
for, and the practice of, architecture.
If we are to look forward to enactment
of an improved statute in 1961, this
first step should be completed this
A recent AIA Journal chronicled the
Montana architects' successful fight
to reach this same goal. I would be
interested in your views on this sub-
Jacksonville Chapter, Chairman
FAA Public Relations Committee
S. From having observed the ad-
ministration and enforcement of the
current statute regulating the practice
of architects in Florida, I do not
wholly agree that the current law is
quite as ineffective or as evil as some
architects appear to think. I do not
by any means believe it to be a per-
fect law. From one point of view it
is not sufficiently definitive; it admit-
tedly contains some ambiguities; it
does not meet all standards of the
NCARB; it quite possibly should have
been written from a positive, rather
than a negative, viewpoint.
But it is a statute that, since its re-
vision in 1953 has teeth in it. And
so long as Florida has a State Board of
Architecture that is knowledgeable
(Continued on Page 6)


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MAY, 1959


(Continued from Page 4)
and as sincerely dedicated as the pres-
ent Board, the law will probably work
pretty well for the profession.
This is not to say it could not be
improved. I believe you have outlined
the only practical way to attempt an
improvement of any major character.
I am not even sure that your time-
table is a practical one for 1961; for
much time and analytical study and
discussion and revision must be spent
in many quarters before the draft of
'a bill can ever become a statute.
Regardless of the specific timetable,
I agree that if the law is to be
changed, study on it should proceed
immediately. The first step, as you
suggest, is to research every other law
dealing with architectural practice. In
addition, I think this research should
cover laws regulating the practice of
professional engineering as well-
since in our own state there is conflict
between Chapter 467, the architects'
law and Chapter 20621, Acts of 1941,
the engineers' law.
When the study has been complet-
ed, a legally adequate draft should be
prepared by a qualified legislative at-
torney. This should be submitted to
all AIA Chapters for comment. The
first draft should then be restudied.
When a final draft is completed, it
should be "sold" to legislators in ev-
ery section of the State. It is conceiv-
able that some legislative elements
might raise substantial objections to
some points. In that event it would
probably be necessary to develop a re-
draft and go through the whole rout-
ine of comment and re-study again. It
is, of course, impossible to gain legis-
lative support for any measure until
the draft of it has been completed in
substantially final form.
I agree that this is a matter of im-
portance to both the public of our
State and the architectural profession.
I think it is too important, in fact, to
be attempted lightly- or to be at-

tempted at all without a full realiza-
tion of what it will entail coupled with
a determination to carry it to a con-
clusion. ROGER W. SHERMAN.

The article, in the February issue,
by VINCENT G. KLING, should strike
a serious note with many AIA mem-
I would like to add that hungry
contractors evading performance are
making monkeys out of architects
when they get away with acceptance
of bids at nothing but the lowest
price levels-disregarding "quality"
by substituting cheap products in
place of specified materials, thus
lessening the architect's ability to get
the proper performance in his projects.
Bidders are constantly offering
materials with only verbal assurances
of performance. And they are being
accepted by contractors who can see
only the extra buck saved without
regard to proven performance or
quality. The end result is that the
owner of the project gets plagued
with heavy maintenance costs all too
soon. This reflects back to the archi-
tect who should have insisted on
quality materials.
When an architect specifies a cer-
tain material costing a certain amount,
he does not intend for that material
to be replaced with a cheap, inferior
product, I'm sure. So, unless our
architects can control the flagrant
practice of accepting materials on
price only, the "Vacuum" Mr. Kling
speaks about will become greater.
Evershield Liquid Tile of Florida, Inc.
Agreed! Mr. Skadding and readers
are referred to the editorial in the
April, 1959, issue, relative to the
question "Can Substitution Be Con-
trolled?" for added comment on this

Chairman Pownall Names
Legislative Comm. Members
From a list submitted to the FAA
Executive Director's office by Chap-
ter Presidents, FAA Legislative Com-
mittee Chairman JAMES K. POWNALL
has named the following as official

members of his committee for 1959.
Broward County: DONALD H.
MOELLER, 1823 Mayo Street, Holly-
Daytona Beach: WILLIAM R.
GOMON, P. O. Box 1671, Daytona
(Continued on Page 31)

When you buy Florida products, the biggest part of your
dollar stays in Florida. It goes to work again--
for Florida--and for you.
The future of your business and profession is keyed
to Florida's economy. When Florida prospers--you profit!
Keep Florida prosperous! Buy Florida products!
Use Florida Cements!

Memo to Concrete Products Plants: Dollars that buy Florida products develop
more dollars for Florida concrete products.
Specify Florida products.

MAY, 1959

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SQUARE MIAMII cWwt u o (.,Qc,.

635 S. W. First Avenue, Miami 32.
Phone: FRanklin 9-4501

Message from

The President

Florida Association of Architects

At long last it appears that we will
have a unified construction industry
in the State of Florida. More than
that, the many inequalities found
among the design professions and in
the construction field can now be re-
solved across the conference table. On
April 11, 1959, at West Palm Beach,
the Joint Cooperative Council of Flor-
ida was formed, including as members
the Florida Association of Architects,
Associated General Contractors,
Florida Engineering Society, Florida
Home Builders Associations and Flor-
ida Building Industry Council. The
name chosen was a modification of
the name used by the old committee
for these many years, and it was felt
that it sounded more important to
use the word "council" instead of
"committee." At this meeting the
officers for the first year of operation
were elected, using the organization
set-up outlined in the By-Laws adopt-
ed by the five member groups last year.
It was voted not to incorporate
until further study was given to the
Charter and By-Laws by the attorneys
of the proposed incorporating groups,
and by the officers and members of
the Council. It is hoped that at our
next meeting, to be held in Orlando,
July 25th, that this can be resolved.
In the interim, we will function with
the proposed By-Laws as our guide.
This will include a council of twenty
members and an executive board of
five. Each member group will be
represented by four, with one desig-
nated as a member of the executive
board. An election was held, and your
President was elected chairman of the
Council for 1959, with Kenneth
MAY, 1959

The long desired unifica-
tion of all phases of building
construction in the State
was accomplished when the
Joint Cooperative Commit-
tee was expanded into the
Joint Cooperative Council
of Florida at a meeting held
in West Palm Beach on
April 11, 1959. Now in-
cluded as members are: The
Florida Association of Archi-
tects, Associated General
Contractors, Florida Engi-
neering Society, Florida
Home Builders Association
and Florida Building Indus-
try Council. John Stetson
is the first Chairman;
Kenneth Cooper, Vice
Chairman; W. W. Arnold,
Secretary Treasurer. The
remaining members of the
Executive Committee are
C. W. Kendall (FHBA) and
Vincent Burkhardt (FBIC).

Cooper of the Florida Engineering
Society named vice chairman, W. W.
Arnold of the Associated General
Contractors as secretary-treasurer. The
other members of the Executive Board
will be C. W. Kendall, representing
the Florida Home Builders Associ-
ation and Vincent Burkhardt repre-
senting the Florida Building Industry
Council. Don Spicer, West Coast
secretary of the A.G.C., will serve
as recording secretary and treasurer
for this first year. We expect to rotate
this duty among the executive sec-
retaries of the member groups to

relieve any one man of the work for
more than one year in five.
The stage is now set for several
projects worthy of immediate action.
Not the least of these is a new lien
law. The Executive Committee of the
new J.C.C. of Florida will appoint a
sub-committee to start framing such
a law this year, with a goal set for
passage by the 1961 Legislature. It is
our sincere hope that we can frame
a bill which will prove the simplest
yet most inclusive lien law ever passed
in the United States. Brevity is the
Another bit of legislation worthy
of our continuing efforts is a State
Contractor Licensing Law. The A.
G.C. and the F.B.I.C. will be pushing
for its passage in 1961, and the Joint
Cooperative Council will be assisting
them in every way. Along with this,
perhaps not in 1961 but we hope
soon thereafter, will come a Construc-
tion Industry Responsibility Law. This
will do what nothing else ever will
to raise the standards of design and
Your President has actively sought
unification for the entire construction
industry for years. With labor prob-
lems, cost factors, confusing building
codes, poor planning, overlapping of
the design professions into the other's
fields, etc., it behooves us to start
a general closet cleaning. We have
the ammunition to build Florida's
largest industry into the Nation's most
efficient and honest. We are going
to see that architects practice archi-
tecture, and to the best of their ability;
that engineers practice engineering
(Continued on Page 10)

Message from
The President ...
(Continued from Page 9)
according to the best engineering
practices; and that contractors and
sub-contractors give the buying public
the best workmanship and most hon-
est deal possible. This won't be done
by contractors policing architects and
vice versa. It will be accomplished by
the raising of standards and by each
group or profession cleaning their own
closets and thereby setting an example
for the others. We are unified in our
desires to make this the greatest.
A report to you concerning the
meeting with the State Hotel Com-
mission Advisory Council cannot be
given on such a happy note. Roger
Sherman, Jim Pownall and your Pres-
ident met with them in Tallahassee
on Wednesday, April 8th. Though
well received, it appeared that our
reason for attendance was not only
known, but certain conclusions already
reached. Although Florida is rated
nationally as a progressive state, we
have much to do to sell our political
subdivisions on the necessity for good
We asked for two things, and we
learned much. One request was that
the present Hotel Commission Ad-

visory Council be increased to ten
members, and that the two new
members be from the Florida Asso-
ciation of Architects. The other re-
quest was that the Hotel Commission
Regulatory Laws be amended to ex-
clude the word "Engineer" from the
prime professional designers status (as
per the Architect-Engineer Agreement
enacted in 1955) for hotels, apart-
ments, motels, restaurants, etc., but
add a paragraph giving him the right
to design restaurants, etc. where they
represent part of a larger engineering
project. This wording was carefully
studied and agreed in every way with
the Agreement ratified and adopted
by the Florida Engineering Society.
The attorney for the Hotel Com-
mission Advisory Council (also attor-
ney for the State Board of Engineer
Examiners) pointed out that our re-
quest was really outside the jurisdic-
tion of the Hotel Commission, since it
had nothing to do with health and
welfare. He added that so long as a
building was structurally safe for
human occupancy, then it was satis-
factorily designed according to their
rules. We were cordially treated, but
our requests rejected. In a later letter,
Mr. Edgerton, Hotel and Restaurant
Commissioner, stated that they would

accept our offer to assist them by
calling on us where problems per-
taining to architecture arose.
We all agree that health and wel-
fare should be paramount in the
reason for regulatory rules governing
public housing and feeding. One and
only one profession is trained to pro-
duce the designs best suited for these
needs-architects. Moneys spent for
any building should be qualified under
welfare. The Hotel Commission laws
cover worthless checks (832.01 and
832.05), illegal advertising (317.72),
penalty for gambling (561.291), racial
regulations (798.05), religious dis-
crimination (871.04), etc. The At-
torney General of the State of Florida
has clearly defined for us just what
the architect should consider is his
realm of professional endeavor, and
what the engineer is his. Is not good
design and carefully spent investment
money just as important as the matter
of worthless checks, religious discrim-
ination and illegal advertising? Are
we going to do nothing about poor
planning yet be concerned about the
inclusion of laws governing liens for
board and lodging (85.18 and 85.19)
and seeing eye dogs (413.08)? It was
suggested the F.A.A. might back leg-
islation clearing up the matter-
should we?

The Community Junior College

Planning and Design Conference

On April 10 and 11, some 60
people educators and architects -
attended the Conference on Junior
College Facilities sponsored jointly by
the FAA, the College of Architecture
and Fine Arts of the U/F and the
State Department of Education. The
Conference grew out of the need to
examine this relatively new education-
al design problem and to arrive at
some mutual understanding and defi-
nition of major issues that must be
resolved as the state's community jun-
ior college program expands.
Results of the two-day meeting were
all that had been anticipated by its
general chairman, Dr. JAMES L. WAT-
TENBARGER, director of the Junior
College Division of the State Board
of Education. Contributions of par-
ticipants are now being compiled and

will shortly be made available for lim-
ited distribution to those with a
special interest in this field.
The Conference was held in the
Florida Union at the University in
Gainesville. The program started at
9:30 Friday morning, April 10, with
presiding over a panel discussion of
educators composed of THOMAS D.
BAILEY, Superintendent, State De-
partment of Education, DR. WATTEN-
BARGER, DR. B. R. TILLEY, President,
St. Johns River Junior College, Palat-
Head, Department of Secondary Ed-
ucation, U/F. The afternoon was
given over to an examination of site
and development problems. JAMES E.
GARLAND presided at this session; and
one of the chief speakers was WIL-

LIAM T. ARNETT, Professor of Archi-
tecture, U/F.
At an evening session, State School
Architect FORREST R. COXEN, presid-
ed at a showing of slide films depict-
ing outstanding examples of junior
colleges throughout the country.
At the Saturday morning meeting
sided. The program included a pre-
sentation by DR. HENRY L. ASHMORE,
president of tne Pensacola Junior Col-
lege, and a panel discussion of plan-
ning problems requiring solution. The
panel included architects EDGAR S.
BROADFOOT, Jacksonville, SIDNEY R.
WILKINSON, Bradenton, and HUGH
J. LEITCH, Pensacola, all of whom
have had recent and intensive experi-
ence in this special field.

.. ,;' ^"'. '.. .

S- ._.~ -t T -.- -

Visualization of the two main buildings from the golf course level. Left, the 240-bed hospital, behind which is the research
center; and right, the hotel which will contain 200 rooms, 30 suites, a 300- seat theater, shops and swimming pool.

Research and Medical Center--Planned for Isle of Pines

Watson and Deutschman Architects and Engineers
Carlos E. Perez, Associate Architect
Joseph N. Smith, Delineator
Rudolph T. Wagner,, M.D., F.C.C.P., Medical Director

A short crow-flight from where
blasting rockets are hurling satellites
into orbit at Cape Canaveral lies the
site of another activity which future
history may say will equal, or even
surpass, the importance of Florida's
great missile center. On this site -
some 300 acres on the Isle of Pines, a
wooded, mountainous, ideally-dim- 01 J
ated island near Cuba-will shortly
rise the first units of what has been
planned as the most uniquely com-
plete medical research center in the
western hemisphere.
As indicated by the site plan, this
$25-million project will include, in ad-
dition to complete and specialized re- / P9
search facilities, a 240-room diagnostic \
and treatment hospital, a large out- \
patient clinic, a health center and a
230-room luxury hotel. Part of the
beautifully-rolling site will be devel-
(Continued on Page 13)
MAY, 1959 11

Research and Medical Center

Watson and Deutschman Architects and Engineers

p'0_/ -I '0

1- :
S ; I-

F-lit Fl-lOt- P-Lan.

The first floor and section of the research institute and hospital can only suggest the manifold pro-
visions of this integrated medical center. But they suggest, also, how research, diagnostic activities
and therapy will be utilized as required, not as separate entities, but as related elements of a com-
plete, and practically self-sufficient medical program. The hospital will contain complete facilities
for surgery and treatment-see the second and third floor plans on page 14-and, as suggested
by the typical floor-plan sketches on the opposite page, no pains will be spared to provide patients
with the superlative in accommodations and nursing services. . Note on the plan above the
possibilities that exist around the pool for expansion of research and therapeutic pavilions as needed

;agatic e-tj;dot~mt Payili~~J ~Li3~


oped as a golf course; and other recre-
ational facilities will include a riding
academy, tennis courts and a huge
swimming pool in conjunction with
the hotel. A village to house adminis-
trative and operating personnel of the
huge project will become an increas-
ingly important part of the project.
Behind all this is a driving idea.
This is the ultimate development of
facilities for every type of medical re-
search; for testing the results of this
research; and for utilizing the results
of these tests for the diagnosis and the
treatment of man's ills. It is hoped
that these facilities-plus housing un-
der ideal overall conditions, will
attract internationally recognized med-
ical experts to staff the project's re-
search roster. Ultimately a medical
school of the most advanced type will
become a part of this unique complex.
In short, the aim of its inspired spon-
sors is to develop such a complete
array of medical research facilities as
to make this Isle of Pines haven a
Mecca for the progressive advance-
ment of medical knowledge-a com-
pletely-equipped bastion for preserv-
ing and prolonging life and one of the
world's most effective weapons to
fight the diseases and deterioration of
Development of the 300-acre center
was both an architectural and engi-
neering challenge. The area itself is
almost mountainous. Every utility had
to be provided-water, disposal sys-
tems, power. Architectural planning
had to go hand-in-hand with engi-
neering; and the successful combina-
tion of the two has produced a result
MAY, 1959

Above, sketch of a typical exterior wall of a bedroom or suite. These all
face southeast to the prevailing breeze, will overlook the golf course and
will include a sun-screened verandah.


in plan which promises to prove out-
standing when even the first units-
those shown in the site plan on page
11-are completed.
The buildings form a sort of an in-
tegrated community on the crest of
a deep escarpment to overlook the
golf course below to the south. Hos-
pital and research center occupy the
center of the group of buildings-
with the hotel and recreational areas
to the east and the housing, subject
to future expansion to the west.
Actually this project, though ob-
viously planned as an architectural
unity, will probably operate as two
distinctly separate enterprises. The
medical center including the re-

search institute, the out-patient clinic
and the hospital-will be one. And it
is the one on which the whole devel-
opment was predicated. The germ of
the idea was first confined to the
establishment of medical research fa-
cilities. This grew to include diagnos-
tic facilities, which in turn grew to
encompass full provisions for treat-
ment as well.
The hotel developed naturally from
the need for housing accommodations
for visiting specialists and families of
patients. But the location and char-
acter of the site suggested something
beyond the minimum; and the end
result was what the site plan indicates
(Continued on Page 14)


Ac 4'

Here is a preliminary sketch of the
reinforced concrete sun-shade "trees,"
planned to virtually cover the single-
story laboratory buildings and thera-
peutic pavilions as well as the court
between the hospital at the southeast
and the research institute at the
northwest. They have more than a
decorative purpose, for they will prove
of substantial value as an aid to con-
citioning interiors and exteriors of
the spaces they cover.


oL Ct I SwyaLOCf

o (>cy5=r-

00 0 ~

TAZA.L- Ftao Pl

Z. S1L

- a complete luxury tourist center
which includes, in addition to the
hotel and swimming pool, the health
facility building, the riding academy
and all the other provisions for tour-
ist recreation offered by any first-rate
modern hotel.
It is too early to say precisely how
architectural details will be composed
to meet the many and varied technical
and esthetic requirements of this dual-
purpose scheme. But the architects
are fortunately working with a dram-
atically challenging site and a corpo-
rate client wholly in sympathy with
all inherent possibilities. The prelim-
inary sketches shown here suggest that
a major architectural accomplishment
is in the making.

Except for the surgical
wing, these plans show
layouts typical for both
bedroom floors and suite
floors. Suites will be con-
fined, according to pres-
ent plans, to the sixth,
tenth and fourteenth
floors. . Note, on the
third floor layout, the
provision for closed-cir-
cuit television in the sur-
gical theater.


__7-1a Wd-7n.

Four Ways of Improving Concrete Specs


Vice President,

The Construction Specification Institute, Inc.

It amazes me no end to learn that
so many architects and engineers know
so little about architectural and engi-
neering trade specifications, and that
so many are so eager to know more.
For example, let us focus attention
on "Testing" as part of Concrete Con-
struction Work.
Who is responsible for such testing
as may be required? With the advent
of structural concrete framed struc-
tures, this single facet can cause end-
less confusion, conflicting responsibil-
ities and additional costs, if not clearly
Repeatedly, in presumably well
written specifications, we find that the
responsibility for the cost of inspection
is not clearly defined, or the type or
number of tests are not indicated.
It certainly is not for the owner to
have the contractor pay the group that
inspects his work or makes the tests.
If included in the base bid, the con-
tractor will make every effort to cut
the inspection costs as much as pos-
sible. Oft times this will materially
affect the quality of the work.
It took an addendum from a well-
known architect to clarify all the con-
flicting statements regarding inspec-
tion in one case of which I have
personal knowledge. Such an import-
ant item should be decided upon be-
fore it gets to that stage.
If it is decided that the owner is
responsible for the costs, advise him
as to what he is to expect relative to
the total amount of money involved.
Frequently this is not mentioned; and
when the invoice hits the owner, the
contractor and the testing laboratory
must justify these costs. Sometimes
the owner and architect may decide
that the contractor is to include the
inspection costs in the base bid. If this
is the case, then clearly specify the in-
spection work involved or set up an
allowance for the amounts.
MAY, 1959

If continuous inspection is required
on concrete or on the masonry, make
this clear. Frequently the type, kind
and number of tests on the reinforc-
ing steel and cement are omitted. All
of these omissions lead to total con-
fusion when the reinforcing is all in
place and the truck mixers are at the
job site ready to pour and no test tags
are visible.
Now allow me to quote from one
of the specifications on mixing water.
It said "Water shall be clean water,
free from strong acids, alkalis, oil or
organic matter; and suitable for drink-
ing." I would certainly not want to
drink water with strong acids in it! Be
definite about what you mean to say.
Many of our specifications can be cut
down in volume by the proper choice
of words without duplication. The
specification on water could have said
"The mixing water must be suitable
for drinking" and eleven other words
could have been omitted.
Then we have the specification
which clearly specifies in detail all
about the aggregate, the cement, the
water, how to proportion the mix, how
long to mix it, how to place it, how
to inspect its placement, how to vi-
brate it, how to finish it, how to cure
it-and after a volume of well chosen
words on procedures, mix design and
methods, it ends with a short little
sentence which unquestionably states
"that the contractor must remove and
replace the concrete if it does not
satisfy the architect and/or the
If you are the type of architect or
engineer who only solicits bids from a
well-chosen, closed, selected list of
bidders, the bulk of our specifications
seem superfluous. Good contractors do
good work and back up defective work.
Our testing laboratories and our major
cement companies know more about
concrete than most of us will ever

hope to know. Specify a good labor-
atory and a licensed fabricator for
your concrete product and you are
well on your way to assuring the own-
er of a fine job. These men know how
to make good concrete; a reliable con-
tractor knows how to place it, and
your worries are over.
It is the unreliable material dealers
and the incompetent contractors that
have made the specifications the vol-
ume that it is today
Did you ever wonder why, for in-
stance, seven reliable contractors' bids
can vary so greatly? All have to use
the same wage scale. Why the big dif-
ference in the bid? Well, there are a
few reasons and sometimes one of
them can be the specifications. A real
low bidder can make money with a
tough specification if he is allowed to
get by easy on the finished product.
Or all bids can be relatively high if
the architect requires that unimport-
ant work be finished like a watch. Re-
moving some of the known contin-
gencies through good specification
writing may bring a job in below the
budget cost. Keep the addenda and
alternates to a minimum. Reliable
contractors will give a lot of free pric-
ing service as you design the building.
In reviewing a few points we find
first that it is best to deal with reliable
contractors and responsible material
dealers. Then specify a reputable test
laboratory. Be specific in the type of
test required and who is to pay for
these tests. Cut out the unnecessary
words in specs and insert a few that
get the work done. A large volume of
specifications can frighten the con-
tractor and may lead to the insertion
of contingencies for tough inspection
or super high quality work. Well writ-
ten specifications with the minimum
words result in better buildings, en-
joyable human relations and lower
building costs.

The long low canopy of the
entrance leads into a deep en-
trance court, landscaped with
random size, aggregate sur-
faced stepping stones and plant-
ing. The garden-like settmnp
S,.-" .can be seen through window
S walls as easily from indoors as
.- from out. Thus it dominates the
entire banking area and is the
indoor-outdoor element which
provides the coordinating key
of attractive informality that
characterizes this building.

Institutional Category

44th FAA Convention


The Northside Bank of Tampa ...

This is a new commercial banking institution; and :
since it is operating in a fast growing community near the
University of South Florida, an important factor of planning
its new building was the probability of future expansion.
The building entrance faces east; and enlargement would
entail only additional construction to the west and south
without unduly interfering with business. '

A purposeful effort has been made to provide this
building with a warm, informal, character. Thus the scale
has been kept intimate rather than monumental; and de-
tails are almost residential, rather than coldly institutional.
Exterior is faced with light buff limerock brick; and second floor
throughout the building wood has been employed for
screens, gates and trim to further a sense of inviting in-
formality. Small-scale ceramic tile has been used as facings [
on the low, flat tellers' counters, to surface the portion of
the vault exposed in the public area and at entrance areas.
The entire banking area is carpeted. Materials throughout 1 -
were selected in view of easy, inexpensive maintenance.

Entrances have been so arranged that customers need .
not go through one department to reach another. The in- A 1r
stallment loan department, for example, has a separate At
entrance; and the entire area can be closed to the remaind-
er of the bank by grill doors. This department can be en- -
larged easily when necessary by merely extending walls on i'rs4 fl oor
the south side of this wing. The plot now provides for
employee parking behind the building (west) and for 20 L- J
customer parking spaces in front of the entrance
MAY, 1959

These interior pictures of the
Northside Bank show, left, a
corner of the public space, with
window walls of the entrance
to the right and tellers counters
on the north wall at the left.
Below, another view of the
banking area looking west. The
stairs lead to the bookkeeping
department on the second floor
over the drive-in teller cages.
The grill door leads to the pres-
ident's office which is unusually
large and is used also as a con-
ference and directors' room.


Sigma Phi Epsilon Fraternity House...

Gainesville, Florida

Institutional Category

44th FAA Convention





MAY, 1959

The social and dining areas,
though not actually com-
bined as one large room,
have been so designed as to
give the illusion of space and
openness-without detracting
from sense of separation nor
from the residential char-
acter of each area. Above,
view of the social room to-
ward the dining area; left,
toward the end wall of the
fireplace shown at the ex-
treme right above. Both
areas have access to an open
terrace which flanks this one-
story wing on three sides.


Above, main entrance to the building is through the one-story wing at the
intermediate level containing the dining and social areas. Below, detail of
stair tower serving the two-story bedroom wing. This entrance gives immediate
access to the 24 two-man study-bedrooms and obviates the need for reaching
study and sleeping areas through the main entrance above.

The site, a corner lot, pleasantly
studded with trees and sloping some
11 feet to the north and west, virtually
dictated the disposition of the main
elements of the plan and the decision
to make the building a split-level con-
struction. Developing the social and
dining areas-with the main entry-as
a one-story structure on the upper
level provided an L-shaped plan, set-
ting the bedroom wing well back from
the street and preserving the existing
trees. And the existing two-way slope
of the land not only made the split-
level parti the most practical, but also
helped to develop the plan with a
residential character unusual in a
building of this size and purpose.
The plan is worth study from this
point of view. It achieves an econom-
ical and well-articulated circulation-
but at the same time preserves a seg-
regation of areas. Thus, public spaces
MAY, 1959

are apart from living-study areas; and
the house mothers' suite-with service
facilities for guests-is separated from
the bedroom wing, but is centrally
located so that supervision of both
service and social activities is easy.
Construction of this building is tex-
tured concrete block, used brick and
redwood on a reinforced concert
frame. Concrete block are sandcolored,
laid with struck joints and exposed in-
side. Where used for walls and railings
they are textured. Floors in social and
dining areas are terrazzo; elsewhere
asphalt tile. On the ceiling of the first
floor of the bedroom wing, ceilings are
acoustic plaster. On the second floor
the 4 by 19 rafters of the roof have
been exposed; as has been the surface
of the insulating structural sheathing
of the roof construction. The building
is heated with a forced hot water sys-
tem with base convectors.


2j" '"

Dirty faces and dirty shirts
need lots of always-ready hot water.
Among the best reasons
we know for easily-installed...
Far and away preferred by most of your customers

It Selling aids
and factual
data available
T to you
; E through any




The Architect in This Technical Age


American Institute of Architects

In the excitement of our new and expanding technologies,
architects must remember that their prime responsibility is
service to people the satisfaction of man's craving for
harmony and beauty . .This was the burden of President
Richard's address during the Cruise Conference of the AIA's
S.A. Region, a substantive portion of which is reproduced here.

The theme I have been asked
to address you upon is: "The archi-
tect in this technical age." That's
a long subject. My main thought on
it is a very simple one: The role of
the architect in this technical age is,
I believe, to utilize our developing
new technology for a new assertion of
man's eternal values.
If this sounds too abstract, let me
try it in even simpler terms: The
role of the architect in this technical
age is to use our new technology to
create beauty as well as utility.
Now, surely that isn't all. Nor is
it simple. Nor is it original. But I
feel that this very naive generalization
can never be overstressed.
We all tend to get wrapped up in
our new technology. We get excited
about the great potentialities of space
exploration, the atomic age, the chem-
ical age, the push button age, the
curtain wall age, the ceramic tile age,
the hyperbolic paraboloid age, the re-
inforced concrete age . that we
forget the essence of our creations:
man and his craving for harmony
and beauty.
Technology all architectural phi-
losophy of the past few decades to
the contrary is not beautiful. It is
not harmonious. It may provide com-
fort but not delight. Industry realized
this some time ago. Nobody lets the
engineers alone design complex tech-
nical products. Manufacturers employ
industrial designers and when they
want to get very fancy or finny, they
get "stylists" for their cars, refrigera-
tors and electric irons. Only important
buildings are at times still designed
exclusively by technicians.
Now, I am not saying all this to
belittle technicians none of us
could do without them or to damp-
en enthusiasm for this technical age.
I marvel at each new discovery, each
new invention, each new product.
There is absolutely no question that
MAY, 1959

our new technology has the potentials
of ushering in new, undreamed-of
blessings for mankind. We may al-
ready be in the beginnings of a new
There are, of course, dangers and
they are constantly being pointed out
to us by our thinkers and critics.
Among these dangers of this technical
age is, first of all, man's inability to
depart from our quarrelsome habits
and settle things peacefully in the
world. In short, our entire techno-
logical civilization may simply be
blown to bits.
Another danger is that we serve
technology rather than letting tech-
nology serve us. A case in point is the
motor car. As Lewis Mumford has
said, one is often led to think that
for many people the principal pur-
pose of existence has come to be not
a better life, but longer cars to move
us greater distances at higher speeds.
Too many people think that owning
and operating automobiles is why we
were born, why we are given an edu-
cation, why people come together in
cities. The result, as we all know, is
that the car threatens to choke the
city to death with its smog and con-
A third and even more likely danger
of technology is that we delight so
much in the creature comforts it is
able to provide us that we mistake
technical advance for human progress;
that we consider lasting values to be
Dean Burchard believes that our
new technology and planning skill
can assure us a better future. He is,
however, not so certain that this
future is also within the range of our
popular aspirations. He finds it hard
to believe that people who listen to
the monotonous rhythms of rock-and-
roll records while a carhop brings
them chicken-in-the-rough and a choc-
olate malted are not convinced that

they already enjoy an abundant life.
But I feel the very fact these dangers
are being pointed out to us will help
us avoid them. Our captain will con-
firm the fact that navigation is much
easier when he knows just where the
shallow and difficult waters are.
I believe that we can steer clear
of these dangers and that, as I said,
we are in the beginnings of an era
comparable to that of the fifteenth
and sixteenth centuries in Europe--
the Renaissance. You may doubt it,
but you can't really argue with me
about it. No matter. My point is:
What do we chiefly remember about
the first Renaissance?
Like ours, it was a period of great
technical innovations and inventions
which rapidly transformed the world
as it was then known. There was the
invention of printing . of paper ...
of the mariner's compass . of gun-
powder. There was the discovery of
the human anatomy . the explora-
tion of continents beyond the ocean
. the substitution of the Copernican
for the Ptolemaic system of astron-
omy. These were great and vital and
revolutionary developments, compar-
able in importance to the invention
of the electronic tube, the airplane,
and the harnessing of atomic energy.
But the greatest accomplishment of
that period, you will agree, was not
gunpowder, but the Sistine Chapel;
not the compass, but the Farnese
Palace in Rome, the palazzos of Ven-
ice and later St. Paul's in London.
The men who enriched humanity
beyond measure are not only Guten-
berg, Aldus Manutius and Galileo;
but Leonardo, Michelangelo, Bernini,
and Sir Christopher Wren. The great
discovery of the age was not just that
saltpeter, sulphur and charcoal can be
mixed to produce a loud and deadly
explosion, but that the proper study
of mankind is man. And while un-
(Continued on Page 24)

The Architect in
This Technical Age ...
(Continued from Page 23)
fortunately gunpowder has become
quite obsolete as a means of extended
diplomacy, the need to place man in
the center of creations and aspirations
is still as true as ever.
I am neither an historian, nor a
prophet. But I am quite sure that
the future will rate our exciting new
building materials and building tech-
nology far less important than what
we do with them. What we do with
them for people! That is one of my
The other is that only the invention
of printing, of paper, of the compass
and all the rest of Renaissance tech-
nology made that marvellously cre-

ative age of humanism possible. Our
new technology gives us the same
chance. It is up to us to use it. This
is particularly true of architects. We
must be, in a sense, Renaissance men.
This thought, too, has been ex-
pressed many times before. It has been
said and I subscribe to it that
to be truly creative the architect must
acquire greater general knowledge
than ever before in the history of the
profession'. We are one profession
which cannot allow itself to fall into
the trap of over-specialization.
We must know, understand, and
perhaps even master the latest devel-
opments in building technology and
engineering-but remain above them.
We must know and understand more
about people their sociology and
psychology. We must be businessmen.

And planners. Any many other things.
But above all we must remain de-
signers and artists, able and willing
to create order and harmony out of
the mass of complicated facts and
factors of building technology, build-
ing sociology and building economics
each new edifice presents. Only thus
can we create beauty.
There are, perhaps, some of us
who have the genius to be all these
things in one. Undoubtedly our age,
too, will produce real Renaissance
men. But they'll be few. The rest
of us will have to combine our
knowledge, our mental and technical
resources-we have to team up and
band together in unity and fellow-
ship to meet the challenge of our
profession in this difficult but ex-
citing age.

The Regional Cruise Conference ..

It started at 5 pm April 13 when
the SS. Italia nosed her way out of
Charleston harbor. Aboard were some
150 people-architects, their wives
and guests-bound on a three-day,
four-night cruise to Nassau and re-
turn. Ahead of them was two days
full of meetings and speeches and a
dawn-to-midnight layover in Nassau.
The ship was hardly more than
three hours out when the meetings
began. The first was a closed session
of the S.A. Regional Council, at which
Regional Director CLINTON GAMBLE
presided. This was followed by enter-
tainment and dancing till everybody
was tired-and the floating Confer-
ence was off to a good start.
The first Conference session was
called for 9:30 Tuesday morning and
opened with an address by AIA Pres-
reported in part elsewhere in this
issue. He was followed by a discus-
sion of acoustical problems by WIL-
LIAM CAVANAUGH of the Boston en-
gineering firm of BOLT, BERANEK AND
representing the lighting division of
the General Electric Co., reported on
new developments in illumination,
partly through use of excellent slides
in full color and partly through a
commentary on modern standards of
good lighting practice and how they
may be obtained in various types of
buildings. The final speech of this

forenoon session was given by ALFRED
L. JAROS, a New York mechanical
engineer, who spoke on "The Climate
of Architecture" or the ways in
which air-conditioning can affect the
economics of building design.
In the afternoon-starting at 2:00
pm-EMERSON GOBLE, managing ed-
itor of Architectural Record, held his
audience admirably with an informal
commentary on the importance of
modern technology on architecture-
ending it with an optimistic observa-
tion that things architectural were
destined for even better days ahead,
with modern technology a help, and
not the overwhelming hindrance that
some designers appear to regard it.
Followed a series of reports by
Regional Committee Chairman-of
which that of EDWARD G. GRAFTON,
for the P/R Committee appeared to
be outstanding. The session ended
with a panel discussion moderated by
HARLAN MCCLURE, dean of the
School of Architecture, Clemson
College, and including the three
speakers of the morning, Cavanaugh,
Staley and Jaros, as participants.
The evening had been planned for
fun. There was a cocktail party for all
through the courtesy of the U.S. Trav-
el Agency which had arranged the
cruise. And there was a floor show
during the dinner hour-followed by
dancing and a second floor show for
benefit of latecomers. When Wed-

nesday breakfast time rolled round,
the Italia had anchored in Nassau
harbor. Unfortunately the ship didn't
berth at the Bay Street Dock. The
tide apparently was not right; and
neither was the weather. It looked
squally; and those who took the tend-
er ashore to tour Nassau and to shop
on Bay Street had to dodge sprinkles
throughout the day. Night-clubbing
went generally by the board, for the
last tender from shore left at mid-
night and shortly thereafter the Italia
pulled anchor for the return trip to
To many present the morning ses-
sion on Thursday was the highlight
of the conference. It was a panel dis-
cussion on "Continuing Education
for the Practicing Architect" led by
that veteran moderator HERBERT C.
MILLKEY whose AIA Fellowship had
but recently been announced. Partici-
pants were Dean MCCLURE, Dean
College, Dean PAUL M. HEFFERMAN,
of Georgia Tech., and JAMES T. LEN-
DRUM, Head, Department of Archi-
tecture, U/F. A recording of the dis-
cussion was made and it is hoped that
the substance of panelists observations
can be published in The Florida Ar-
chitect in the near future.
Karl Staley then recounted the ex-
periences of Mrs. Staley and himself
in building a house which FRANK
(Continued on Page 26)

Deferred Tax Bill
Being Studied by
Senate Committee
The Keogh-Simpson bill, known in
Washington as HR 10, was recently
passed by the House of Representa-
tives and has been referred to the
Senate Finance Committee for study.
The bill would allow self-employed
persons like architects to defer
taxes on limited amounts of income
to be set aside as an annuity or trust
for retirement. As such the proposal,
if enacted into law, would correct
what is now a great inequity in our
tax laws. At present, most corporate
employees are beneficiaries of some
sort of pension or retirement plan.
But the self-employed individual does
not have tax-deferment advantages of
this kind.
Briefly, the measure would permit
any self-employed individual to deduct
for immediate tax purposes $2500 or
10 percent of his income, to set this
aside for retirement income purposes.
Limit on the total of such deductions
is $50,000; and when, after retire-
ment, this money is used, it will be
taxed as income.
Obviously, this suggests an overall
reduction to the Treasury's income-
estimated at approximately $100,000,-
000. But present tax income losses to
the Treasury from tax deductions on
account of organization pension and
retirement plans amount to 180 times
that figure -$1.8 billion. Since this
self-employed tax deferment would
affect an estimated 10,000,000 people,
the Treasury loss would be an insigni-
ficant one to correct what is now a
glaring tax inequity--only 2.5 per-
cent, for example, of the $4-billion
now spent for foreign aid.
The AIA is one of scores of pro-
fessional and trade associations which
are supporting passage of the Keogh-
Simpson bill through activities of The
American Thrift Assembly. The FAA,
at its April Board meeting indi-
cated its official support of the meas-
ure through communications address-
ed to Senator HARRY F. BYRD, Chair-
man of the Senate Finance Commit-
tee, and to Senator GEORGE A. SMA-
THERS, Florida member of the Com-
mittee. However, individual expres-
sions would also be helpful. Both men
can be reached by letter or postcard at
their offices in the Senate Office
Building, Washington, D.C.
MAY, 1959


The New, Proven, Drain Field System ...

o. *. .- ., . . ;'' PAPER ;:
S^ o 'j. *0 *4"' T1 LE 6o0D
12. Pa .o6.

I%|<~ -- ----------------

State Board of Health on the basis of a 1 to 4 ratio...
a 75% reduction in the length of the ordinary drain field.
CRADLE DRAIN IS THE ONLY drain field in use today

where the distributor is both above the reservoir and
above the 12-inch rock-bed absorption area.

3 CRADLE DRAIN HAS A PEAK-LOAD storage reservoir

above the absorption area holding the air-equivalent
of 2 gallons of water.

Laboratories, Inc. of Miami, Florida... and Report
44094 state Board of Health on that Cradle D to 4 rain will with-
stand a destruction in the forcength of 12,000the ordinary drain field.

CRADLE DRAIN IS THE ONLY drain field in use todayTION
where the distributor is both above the reservoir and
above the 12-.inch rock-bed absorption area.

3. CRADLE DRAIN HAS A PEAK-LOAD storage reservoir
above the absorption area holding the air-equivalent
of 2V2 gallons of water.

Laboratories, Inc. of Miami, Florida...and Report
44094 states conclusively that Cradle Drain will with-
stand a destructive force of 12,000 pounds.

\ FRanklin 3-3371

Cruise Conference
(Continued from Page 24)

LLOYD WRIGHT had designed for
them. He also showed his interested
audience a series of slides on last
year's World's Fair at Brussels.
At the final session of the Confer-
ence Director Gamble presided at the
presentation of honor awards chosen
from a well-organized architectural ex-
hibit by a jury composed of AIA Pres-
ident Richards, Director Gamble and
Emerson Goble. Five awards were
AND WOLF, architects, with EDWARD
STONE as associate, for the Under-
graduate Library at the University of
South Carolina; to WILLIAM A.
SPEER, for his own residence at Clem-
son, S.C., to Aeck Associates for the
Elementary School at Tallulah Falls,
Georgia; to Victor A. Lundy for the
Joseph Dudley residence at Sarasota
and to Alfred Browning Parker for
the Dora Ewing residence at Coco-
nut Grove. There was no product
The Italia reached Charleston har-
bor early Friday morning. But
again complications, in which bad
weather was involved prevented her
docking. She anchored in the bay near
Fort Sumter; and it was not until after
noon that a tender took her passengers
ashore. But in spite of this and the
bad weather which prevailed through-
out the cruise, the consensus seemed

Aluminum Grilles
A recent development at Blumcraft,
of Pittsburgh, is a series of sculptured
extrusions of aluminum which, when
used with black-anodized background
supports, form grilles that can be var-
iously used as railing panels, sun
screens, room dividers or for wall sur-
facings. Called "Grill-O-Metrics", the
grille elements are now being extruded
in a dished circular pattern and in a
rectangular diamond effect. The
standard units are susceptible to wide
variety of pattern-use as determined by
the designer.

New Drain Units
A combination of hollow, V-shaped,
top-grooved cast concrete units and 4-
inch terra cotta drain tile which rests
on the top groove of the concrete unit
has been developed by the Cradle
Drain Corporation of Miami as a solu-

to be that a floating Conference was
a good idea worth repeating.
General Chairman of the S.A. AIA
Regional Conference was RALPH H.
MCPHERSON, Greenville, S.C., Louis
WOLFF, of Columbia, S.C., was in
charge of the program arrangements
and speakers.

tion to many sanitary drainage prob-
lems. In test-use for the past six years,
the new drainage system has been ap-
proved by the State Board of Health
on the basis of a one to four ratio,
thus permitting a 75 percent reduction
in the length of the drain field
through use of the Cradle Drain units
as compared with the ordinary type of
field drains. The units have been test-
ed to withstand a 6-ton crushing load.

New Flooring Material
A job-mixed, plastic-type floor sur-
facting which is said to be completely
waterproof and resistant to oil, grease,
caustics and most acids has been an-
nounced by the Walter Maguire Com-
pany of New York. The new material
is called "Emiri-Epox" to suggest its
principle ingredients a specially
graded emery and an epoxy resin, the
comparatively recent chemical noted
for its unique bonding characteristics
and ability to resist wear and chemical
damage. The new surfacing material
is said to be also highly resistant to
abraison and impact, non-slip because
of its emery content, flexible, and non-
shrinking. It may be used indoors or
out in standard colors of gray, tile red
and tile green.

Two Florida South

Wahl John Snyder, FAIA

Members Granted AIA Fellowships
Of the 39 Institute members ad-
vanced to Fellowship this year, two
were members of the Florida South
Chapter. They were WAHL J. SNYDER,
who gained FAIA status on the basis
of design; and ALFRED B. PARKER
whose Fellowship was awarded for
IW: hs both design and public service.
SBoth of the new Institute Fellows
have long been active in Florida South
Chapter affairs. Snyder has been a
Chapter president and is currently
Serving as a member of the FAA
Board of Directors. Parker has served
on numerous Chapter committees and
has done much publicly to further the
acceptance of good architectural de-
sign. Both new Fellows will be in-
ducted during the AIA Convention
Alfred Browning Parker, FAIA in June.


- I-; X

~.&.. '


"Solved our Problem

Mrs. Chester D. Brown, 156 Fiesta Way, Ft.
Lauderdale, wanted us to know how much
central heating meant to her. So she
wrote us:
"Our vented oil heater has solved our

", says Mrs. Brown

house-heating problem. We have found it
to be completely adequate and dependable.
It has meant a great deal to us from a health
and comfort standpoint; and it is very
economical to operate, too."

Mr. Architect: The best time to "install"
central fuel-type home heating is on the
blueprint. Most of your clients will ex-
pect it as a matter of course. The others
will accept it readily-and be grateful to
you "forever after" on those 42 shivery
winter days (average per year) when the
mercury dips below 600 even in South
Florida. Call on us for any information
you may need on central home heating


Install your FUEL-TYPE
"Florida furnace" NOW!


1827 S. W. 8th STREET, MIAMI

'C r. j7.

4 -

Let's face it -

the BROWNS did/

MAY, 1959

~9~8~8~ "Ij~~~

..f ,,- . -"

.. .

** : "Sr "t
^ .: *:
'*** ***


"SINCE 1921"



Architects' Supplies

Complete Reproduction

433 W. Bay St.

Jacksonville, Fla.


If you are not receiving
your copies of this FAA
magazine, it is probably
because your address in
our stencil files is incor-
rect . . We try hard to
keep abreast of all address
changes. You can help us
do so by following these
I...If you change jobs
or move your home to
another location, get a
change-of-address card
from your local Post Office
and mail it to us.
2...If you join an AIA
Chapter, tell us about it,
listing your current ad-
dress. Busy Chapter secre-
taries sometimes forget to
file changes promptly.
Don't let yourself be-
come an "unknown", a
"moved", or a "wrong

News & Notes

Architectural Golf
Tournament and Dinner
Thirty-six years ago a building ma-
terials dealer named F. GRAHAM
WILLIAMS invited some of his archi-
tect friends around Atlanta to a golf
match and dinner. His object: To pro-
mote better fellowship in architectural
ranks; let architects get to know one
another; and help to eliminate the
professional bickering which existed.
But he finally accomplished his ob-
ject. He accomplished it so well that
this year the 36th anniversary of
his first Atlanta's East Lake Coun-
try Club will be the scene of an all-
day Golf Tournament for architects
and architectural draftsmen from the
entire Southeast numbering more than
250. For many years past attendance
has ranged between 200 and 275.
Only about 50 or 60 of these actually
play golf, says Mr. Williams. The
others come for the fun of the out-
ing, to meet and talk with professional
This year the Tournament and Din-
ner will be held Friday, June 19. This
year, too, something new has been
added. Mr. Williams has secured a
color film from Josiah Wedgewood &
Sons, Ltd., of England, showing the
complete story of the production of
this famous and beautiful china.
Florida architects will be most wel-
come to attend. Reservations can be
obtained by writing to Mr. F. Graham
Williams, 1690 Monroe Drive, N. E.
Atlanta 9, Georgia.

Personnel Changes . .
nounces a change of office address
to Suite. 101, 623 Brickell Avenue,
Miami. Phone of the new office is
FRanklin 7-2189.
_ JOSEPH A. WILKES, AIA, for the
past seven years a professor of archi-
tecture in the College of Architecture
and Fine Arts at the U/F, and cur-
rently secretary of the Florida North
Chapter, AIA, has accepted an ap-
pointment as a member of the Build-
ing Research Advisory Board of the
National Academy of Science in
Washington, D.C. The new assign-
ment will start in June of this year.
After that time Professor Wilkes can
be reached through the National
Academy at 2101 Constitution Ave-
nue, Washington, D.C.

Student News
April has brought some glad tidings
to several University of Florida stu-
dents. Ronald Ginn and Dick Paulin
were notified that their entry in the
Louisville Home Show Design Com-
petition had won first place award,
carrying with it a $600 prize. They
will also receive $500 for doing work-
ing drawings for their winning plan.
Don Boone, fifth-year student, won
an Honorable Mention in the Indi-
anapolis Home Show Competition for
a $50 award.
Lowell Lotspeich and Don Boone
both received honorable mention
awards of $400 each for entries sub-
mitted in the Edison Electric Light
for Living Home Design Competition.


We can fill all your de-
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3737 N. W. 43rd Street, Miami


Training For City Planning ..

The author, DONALD G. INGRAM, is a 1955 architectural
graduate of the U/F and is now studying planning at Georgia
Tech. le writes, "I feel there is a great need for architects to
enter the planning field and to be informed about the training
and professional services available from qualified city planners".

Rarely do we read a newspaper or
professional magazine without run-
ning across an article on city plan-
ning. The entire southern region is
growing rapidly in population and
commerce, and Florida is leading.
Predictions for the future growth and
development of this area are over-
whelming. Our state has a unique
opportunity to avoid many mistakes
of Northern and Western cities in
accommodating immense populations,
and to take advantage of their suc-
cessful efforts in dealing with urban
problems. Today people are being
trained scientifically to predict trends
and foresee problems; today it is pos-
sible to plan realistically for the future.
In Florida, as elsewhere, planning

is fast becoming an accepted respon-
sibility of local government. Each
city or community of any size has
a planning or zoning commission; and
at least 15 Florida cities have an
approved "workable program" to
guide their future growth and de-
velopment. More and more archi-
tects are serving as members of urban
committees dealing with the problems
of planning.
A recent issue of The Florida
Architect indicated that a number of
Florida cities have hired permanent
planning directors or have retained
services of professional planning con-
sultants. To get the most from the
services of a qualified city planner,
there should be understanding of

how he is trained and what he offers.
Recognizing the need for qualified
city planners in the South, Georgia
Institute of Technology and the Uni-
versity of North Carolina have estab-
lished programs in city planning. The
training program at Georgia Tech,
described here, is representative of
similar programs offered at 24 col-
leges and universities throughout the
The two-year program leading to a
Master's Degree in city planning was
established at Georgia Tech in the
fall of 1952. in the School of Archi-
tecture. This graduate program is
oriented toward problems of deci-
sion-making in city governments.
Students are taught methods for de-
termining the best course of action
by weighing all information available
against a planned program of city
development. After all, planning in
city government is just as business-
like as planning in industry-and just
as important to accomplish a purpose.
At Georgia Tech, students receive
(Continued on Page 30)


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grains. Best of oil, you can
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budget. You won't be-
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it. Call collect for1//
full details. ,

Hamilton Plywood of Orlando, Inc. GArden 5-4604
Hamilton Plywood of St. Petersburg, Inc. 5-7627 --
Hamilton Plywood of Ft. Lauderdale, Inc. JAckson 3-5415
Hamilton Plywood of Jacksonville ELgin 6-8542

MAY, 1959


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Recent surveys show a growing preference
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bination of colors and materials. Prime
considerations are appearance, durability
and low maintenance-in that order.
With Homasote Beveled Siding and Grooved
Vertical Siding, every demand is met. These
weatherproof sidings add strength, insula-
tion and sound-deadening to the structure.
Optionally, they are supplied with a prime
coat front and back. They hold paint far
longer than wood. With their high density
and 5/s" thickness, they are split-proof,
crack-proof, trouble-free.
Beveled Siding.16" width for 14" exposure;
12" for 10" exposure. In 8' lengths, ship-
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lishes a revolutionary, efficient drip cap.
With the Beveled Siding Clip, there are no
exposed nails.
Grooved Vertical Siding. Beautifully
grooved at 8" intervals. Special 3-stage
groove lap-joints provide a sturdier edge
and assure true-line joining. 16", 32" and
48" widths are used in rotation to minimize
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These two sidings are in every way equiva-
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Name......... .. ... ................................
Address. ... ..................................
City................. ..... Zone.....State............. E-7

City Planning . .
(Continued from Page 29)
training in all phases of city affairs-
legislation and government, trans-
portation and utilities, population and
finance, land use and housing. Plan-
ning students also study methods of
presentation-graphic, oral, and writ-
ten. In addition they deal with city
planning problems, designed to give
the student an opportunity to exer-
cise his own imagination, as tempered
by the restrictions of facts in a real
situation. Emphasis is placed on the
practical approach in solving com-
munity problems, as the students co-
operate with actual cities in the state
of Georgia on selected studies and
One element of the training pro-
gram which is heartily praised by the
planning students is the summer in-
ternship. During the summer quarter,
after a year's academic work, students
are required to be employed by a
qualified city planning agency. There
they gain experience in applying to
actual planning situations the me-
thods they have learned.
Because city planning is a broad
field, it attracts students from a
variety of undergraduate backgrounds
-journalism, architecture, engineer-
ing, sociology, English, government,
law, landscape architecture, econo-
mics, geography a n d psychology.
There is a place in city planning
for almost any good student because
of the diversity of subjects involved.
Many students who complete the
course in city planning have but one
regret-that they did not enter the
field sooner.
The image of a city planner as a
man filled with dreams of a Utopian
society is no longer valid. The city
planner today regards the community
from an objective point of view and
tries to see the relationship of trans-
portation, economics, politics, and
human needs to the physical environ-
ment of streets and buildings. His
job is primarily that of co-ordinator.
The specific design of individual
parts of the city is not up to him,
for planning a city will never be the
work of any one man. Design of the
individual parts of the city is the
responsibility of the architect. His
efforts to achieve beauty, along with
function, can best be insured when
the city grows according to sound,
well-conceived planning.

4550 37 St. No. St. Petersburg, Fla. Phone HEmlock 6-8420

Legislative Committee...
(Continued from Page 6)

Florida Central: ELLIOTT B. HAD-
LEY, 860 Snell Isle Blvd., St. Peters-
Florida North: MYRL J. HANES,
201 N. W. 10th Ave., Gainesville.
Florida North Central: PRENTICE
HUDDLESTON, 1934 Thomasville Road,
Florida Northwest: R. DANIEL
HART, Box 1641, Pensacola.
Florida South: JAMES E. GARLAND,
315 N. W. 27th Avenue, Miami.
Jacksonville: ROY M. POOLEY, 233
East Bay Street, Jacksonville.
ERS, II, 145 Lincoln Ave., Winter
Palm Beach: JEFFERSON N. Pow-
ELL, 230 So. County Rd., Palm Beach.
These men will have the responsi-
bility of representing their respective
Chapter areas relative to legislative
matters and the state-wide interests of
the FAA's Legislative Committee.


A. R. Cogswell . . 28
Cradle Drain Systems, Inc. . 25
Dunan Brick Yards, Inc. 3rd Cover
Electrend Distributing Co.. 30
Florida Foundry &
Pattern Works, Inc. 28
Florida Home Heating Inst. 27
Florida Portland Cement Co 7
Florida Power & Light Co. 22
Florida Steel Corp. . . 4
Florida Tile Industries . 1
George C. Griffin Co. 6
Hamilton Plywood . .. 29
Homosote Company . .. 30
Markowitz Brothers . 2nd Cover
Miami Window Corp. 4th Cover
Prescolite Mfg. Co . 32
A. H. Ramsey & Sons, Inc. 5
Solite . . . 3
Southern Water
Conditioning Co., Inc.. 32
T-Square Miami Blueprint Co. 8
F. Graham Williams Co. .31

MAY, 1959

JOHN F. HALLMAN, JR., Pres. & Treasurer JACK K. WERK, Vice-Pres. & Secretary




"Beautiful and Permanent Building Materials"

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The contemporary world lost one
of its truly great when FRANK LLOYD
WRIGHT died at Phoenix, Arizona,
April 9, 1959, at the age of 89. As a
curious irony of a long and tumultu-
ous life, death came to him in the
quiet of a hospital room as the prosaic
result of complications from abdomi-
nal surgery.
So he may have finally wished it -
quietly and with none of the drama
and controversy which had swirled
about his work and personality for
more than half a century. In view of
the often-violent background of the
man, one might vision his death in
a sudden, stabbing cataclysm. One can
easily imagine him discussing the mat-
ter and suddenly, with that dry
wisp of a smile, announcing his choice
to confound the obvious.
That would conform to the pattern
of his life. The choice, always, was
his. In exercising it he proved himself
to be one of the most free and
strongest souls that the arts and' ar-
chitecture have ever known.
The strength lay in the convictions
of his self-made philosophy. The free-
dom lay in the independence of
thought which searched out and re-
fined the elements of that philosophy
and early forged them into a set of
diamond-hard principles which trig-
gered his impulses and guided the
activities based upon them. One qual-
ity fed the other. Long, long before
his death FRANK LLOYD WRIGHT was
known the world over as a fully-
integrated, wholly-independent per-
Such men as this are those who
have shaped are shaping the
world. There are some few in every
field of human interest and action.
only leader in the art and progress
of architecture. But he was the colos-
sus of the group; and even those who
came most vehemently into conflict
with his philosophical convictions, or

who were avid in their detraction of
his work, recognized the basis for their
being and admitted the sincerity of
the individual force behind them.
The very broad technical and
esthetic influence of this force has
long since been admitted generally
by architects everywhere. Some day
a patient architectural historian will
trace, through the tangled threads of
origin and development, the full ex-
fluence on building planning, design,
construction and equipment and on
the wide range of materials and prod-
ucts which are the curernt working
tools of the architectural profession.
Even a thumb-nail survey the
Robie house, Broadacres City, the
Johnson Wax plant, his own Taliesin
and most recently the Guggenheim
Museum will point to an amazingly
broad field of concern to which the
free and probing brain of FRANK
LLOYD WRIGHT brought invention or
a new clarity of order and approach.
So architects are still living with
him -with his ideas, with the tan-
gible results of his theories, many, in
spite of themselves, with some dem-
onstration of his architectural philoso-
phy. Perhaps this is one measure of
what people call immortality. Certain-
ly it is, at least, the demonstration of
Architecture needs greatness more
than ever before. It needs the strength
and freedom of eager, curious minds.
It needs the kindling spark of a new
creativeness. And it needs, too, the
bulwark of a sound and basic philoso-
phy which can give its practitioners
not only an understanding of their
purpose in their time, but the courage
and conviction to shape their pro-
fession toward the ultimate benefit of
There is a model for this. It lives
in the accomplishments of that con-
troversial, benignly intolerant man
who died last month in Arizona.


Frank Lloyd Wright


0 Featherock introduces exciting new
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Featherock can be easily formed
or fitted to any size or shape by
the simple use of chisel, bit or
saw. Available in grey or charcoal,
Featherock combines strength and
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if ii.'fl



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High Quality Means Low Cost
In Curtain Wall Construction
Probably most people recognize the
more obvious advantages of curtain wall
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fabricated, factory-finished units can
reduce both size and weight of structural
framing members and thus save mate-
rials, labor and time at the job. It's
obvious also that with thinner wall sec-
tions, more of the building's floor space
can be used. And it's certainly clear that
quick, expert installation of large, pre-
assembled units can save money by
speeding the progress of the job.
But what isn't so clear is the rock-
hard fact that these advantages depend
directly on the quality of the curtain
wall itself. Curtain walls are not all alike,
however much they appear so on the
surface. And right here too many people
confuse claims with facts. They swallow
the fallacy that any curtain wall will
automatically develop all possible sav-
ings on all types of jobs; and so they
conclude that the lower the price per
unit, the greater should be the overall
dollar savings.

Unfortunately, that's rarely the case.
A curtain wall isn't just a product. It's
a system of construction which must be
designed and engineered for each specific
job. Every detail of its layout, fabrica-
tion and erection must be coordinated
to solve a host of technical problems
involving structural safety, watertight-
ness, material expansion, building toler-
ances, thermal insulation, low-cost
maintenance. Any compromise with
quality at any point will affect the per-
formance of the finished installation.
And only through guaranteed perform-
ance can any architect or owner expect
to capitalize the savings inherent in this
type of contemporary construction.
Then what about unit costs -and
what job savings can be figured? Devel-
oping answers to just such questions is
our job. To do it we place our experience
and technical facilities at an architect's
disposal. We engineer his design; analyze
comparative costs in terms of job con-
ditions. As a result we can assure both
architect and owner that the installation
of our curtain wall will produce the over-
all cost savings for which it was designed.

These advertisements have been
developed as suggestive guides
to more economical and efficient
contemporary construction.
Others deal with specification,
design and installation factors
of curtain walls. Please call us
or answers to any technical
questions on curtain wall con-
struction or for any engineering
data you might find helpful on
any aspect of curtain wall design.

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