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 Front Cover
 Advertising
 Table of Contents
 FAA makes clean sweep of 1959 officer...
 AIA board appoints gamble
 Opportunity bulks big ahead
 You and the A.I.A.
 The business of the convention
 Toward a new type of civilizat...
 As science sees our future
 Business of the convention (continued...
 Toward a new type of civilization...
 Broward County placed first in...
 News and notes
 You and the A.I.A. (continued from...
 Message from the president
 Back Cover


AIAFL



Florida architect
ALL VOLUMES CITATION SEARCH THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00054
 Material Information
Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Creation Date: December 1958
Frequency: quarterly
regular
 Subjects
Subjects / Keywords: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
serial   ( sobekcm )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
System ID: UF00073793:00054
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    Advertising
        Page 1
    Table of Contents
        Page 2
        Page 3
    FAA makes clean sweep of 1959 officer slate
        Page 4
        Page 5
    AIA board appoints gamble
        Page 6
        Page 7
        Page 8
    Opportunity bulks big ahead
        Page 9
        Page 10
        Page 11
    You and the A.I.A.
        Page 12
        Page 13
        Page 14
    The business of the convention
        Page 15
        Page 16
    Toward a new type of civilization
        Page 17
        Page 18
        Page 19
    As science sees our future
        Page 20
        Page 21
        Page 22
        Page 23
    Business of the convention (continued from page 15)
        Page 24
        Page 25
        Page 26
    Toward a new type of civilization (continued from page 17)
        Page 27
    Broward County placed first in chapter-affair-of-the-year
        Page 28
        Page 29
    News and notes
        Page 30
        Page 31
    You and the A.I.A. (continued from page 12)
        Page 32
        Page 33
        Page 34
        Page 35
        Page 36
    Message from the president
        Page 37
    Back Cover
        Page 38
Full Text
l'




0 44th ANNUAL CONVENTION
I,


lieport Issue
DI .SPLAY
December, 1958





c7A


Florida ArchitCc
OFFICIAL JOURNAL of ith FLORIDA ASSOCIATION OF ARCHITECTS of the AMERICAN INSTITUTE OF ARCHITECTS
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74e




Florida Architect
OFFICIAL JOURNAL OF THE FLORIDA ASSOCIATION OF ARCHITECTS



c 7Thi Isse ---


FAA Makes Clean Sweep of 1959 Officer Slate
AIA Board Appoints Gamble . . . .
Opportunity Bulks Big Ahead . . . .
By Ralph Delahaye Paine, Jr.
You and The AIA ...........
By John Noble Richards, FAIA
The Business of the Convention . . .
Toward a New Type of Civilization .. ..
By Philip Will, Jr., FAIA
As Science Sees Our Future . . . .
By Dr. J. Paul Walsh


. 4
. 6
. 9


S. 12


. 15
. 17


. 20


Broward County Placed First in Chapter-Affair-of-the-Year
News and Notes ...... .......
Message from The President . . . . . .
By H. Samuel Kruse


F.A.A. OFFICERS 1958
H. Samuel Krus6, President, 811 Chamber of Commerce Bidg., Miami
Arthur L. Campbell, First Vice-President, 115 S. Main St., Gainesville
William B. Harvard, Second Vice-President, 2714 Ninth St. N., St. Petersburg
Verner Johnson, Third Vice-President, 250 N. E. 18th St., Miami
Ernest T. H. Bowen, II, Secretary, 2910 Grand Central Ave., Tampa
Morton T. Ironmonger, Treasurer, 1261 E. Las Olas Blvd., Ft. Lauderdale

Roger W. Sherman, Executive Director, 302 Dupont Plaza Center, Miami 32.

DIRECTORS
IMMEDIATE PAST PRESIDENT: Edgar S. Wortman; BROWARD COUNTY:
William F. Bigoney, Jr., Robert E. Hansen; DAYTONA BEACH: Francis R.
Walton; FLORIDA CENTRAL: Eugene H. Beach, Elliott B. Hadley, Anthony
L. Pullara; FLORIDA NORTH: Turpin C. Bannister, Myrl J. Hanes; FLORIDA
NORTH CENTRAL: Prentiss Huddleston; FLORIDA SOUTH: James L. Deen,
Theodore Gottfried, Herbert R. Savage; JACKSONVILLE: James A. Meehan,
Jr., Walter B. Schults; MID-FLORIDA: L. Alex Hatton; FLORIDA NORTH
WEST: Hugh J. Leitch; PALM BEACH: C. Ellis Duncan, Jefferson N. Powell.

NEXT MONTH and TO COME
In January the custom established during the past two years will continue.
The January issue will be "The Presidents' Issue" and will contain rosters
of Chapter officers as well as messages from each Chapter President .
Parts of the 44th Convention will also be coming along in near future issues.
The "Workshop Session" on the Package Deal will be reported in full detail
as one of the most constructive discussions ever held by architects. And
in due time it is hoped that a portfolio of FAA Award winners can be pre-
sented as a kind of mailable Florida Architecture by Florida Architects' show.


. 28
. . . 30
. . 4th Cover


The FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not for profit, and is pub-
lished monthly at Rm. 302 Dupont Plaza Cen-
ter, Miami 32, Florida; telephone FR 1-8331.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
comed, but mention of names or use of Illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. . Accepted as controlled circulation publi-
cation at Miami, Florida.
Printed by McMurray Printers

ROGER W. SHERMAN Editor
VERNA M. SHERMAN
FAA Administrative Secretary


VOLUME 8 | 5

NUMBER 12 195

THE FLORIDA ARCHITECT


































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FAA Makes Clean Sweep

Of 1959 Officer Slate


With what were in most instances
decisive majorities, corporate AIA
members attending the FAA's 44th
Annual Convention chose an entirely
new roster of officers to guide the
destinies of the Association during
1959.
Elected were: President, JOHN
STETSON, Palm Beach; Secretary,
FRANCIS R. WALTON, Daytona Beach;
Treasurer: JOSEPH M. SHIFALO, Mid-
Florida. For the Florida North Dis-
trict vice president, the Convention
elected ARTHUR LEE CAMPBELL, Flor-
ida North, for a three year term.
Campbell will become the Associa-
tion's third vice president. He had
served a one-year replacement term
as vice president having been elected
at the 1957 Convention to fill the
unexpired term of FRANKLIN S.
BUNCH who resigned after his appoint-
ment last year to the Florida State
Board of Architecture.
All offices were contested in that
the Nominating Committee, chair-
manned by JAMES DEEN, had named
two men for each spot, one of which
was the incumbent. The only nomina-
tion from the floor was that of
ROBERT H. LEVISON, currently the
president of the Florida Central
Chapter. His name was presented by
SIDNEY R. WILKINSON, and seconded
by ARTHUR LEE CAMPBELL, both men
indicating they were acting under in-
structions from their Chapter's mem-
bership.
When the polls closed Friday after-
noon, no clear majority had been


John Stetson, Palm Beach Chapter
FAA President-elect for 1959

registered for the presidency. But the
runoff balloting as the first order of
business at Saturday morning's session
between 1958 president H. SAMUEL
KRUSE and JOHN STETSON gave the
former president of the Palm Beach
Chapter a decisive, two-to-one vic-
tory. This is the second time Stetson
has been a presidential nominee, the
first being in 1957 when he was
defeated for the office by EDGAR S.
WORTMAN.
The new officers will assume their
administrative duties for the FAA as
of January 1, 1959. At that time also
H. SAMUEL KRUSE will become a mem-
ber of the FAA Board of Directors
(Continued on Page 6)






For FAA Treasurer during
1959 the Convention
chose Joseph M. Shifalo,
far left, of the Mid-Flor-
ida Chapter. Secretary for
1959 will be Francis R.
Walton, left, of the Day-
tona Beach Chapter.
Walton held the post of
Secretary-Treasurer for
the FAA during 1952.
THE FLORIDA ARCHITECT














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New Officer Slate...
(Continued from Page 4)

as an immediate past president. At
an orientation meeting of the old and
new FAA Board held Saturday after-
noon, November 22, Jacksonville was
named as the site of next year's initial
Board meeting. President-elect Stet-
son indicated that effort would be
made to schedule the meeting to coin-
cide with the January meeting of the
Jacksonville Chapter.
The man who will lead the FAA
relative to policies and programs dur-
ing 1959 is a native Floridian, having
been born at Ft. Pierce, June 26,
1915. He graduated from the Uni-
versity of Florida, was a member of
Gargoyle and has traveled extensively.
After experience in offices of AUGUST
GEIGER and NORMAN Six, he formed
his own firm of John Stetson and
Associates in 1947. His AIA member-
ship dates from the same year; and
since that time he has been in-
creasingly active in AIA affairs on


local Chapter, State association and
national levels. Notably, he served
two years on the AIA Committee on
the Home Building Industry and in
1954 was appointed an AIA Dele-
gate to the RIBA Convention in
England.
Of special interest to the FAA's
new president is the activity of archi-
tects in cooperation with other ele-
ments of Florida's building industry.
He has been an active organizer of
the Palm Beach Chapter's local Joint
Cooperative Committee and has
served as Chairman representing the
FAA on the Joint Cooperative Com-
mittee FAA-AGC-FES at state level.
He is a vigorous proponent of weld-
ing closer ties between the profession
and the various trade and professional
groups with which it works.
Stetson has earned the reputation
of being a resourceful organizer and
an imaginative leader. He has had
close and direct contact with FAA
affairs for many years, having served
on various FAA Committees and on
the FAA Board since 1951.


AIA Board Appoints Gamble...


CLINTON GAMBLE of the Broward
County Chapter, has been appointed
AIA Regional Director for the South
Atlantic District to fill the vacancy
caused by the sudden death of SAN-
FORD W. GOING, FAIA. The appoint-
ment was made during the AIA Board
meeting in Clearwater the week of
November 10. The Board also ap-
proved a resolution that Florida be
given full status as an AIA District
as of the AIA Convention in June,
1959. At that time the South Atlan-
tic Regional Director will be assigned
as Regional Director of the new Flor-
ida District.
This means that Clinton Gamble
will become the Florida District's
first regional director. He will serve
as such until his term of appointment
expires as of the AIA National Con-
vention of 1960.
In selecting Gamble the AIA Board
named a man who has been intimate
with AIA affairs in Florida for many
years. Formerly active in, and a presi-
dent of, the Broward County Chapter,


AIA Director Clinton Gamble


Gamble served on the FAA Board,
was secretary of the FAA for two
years and a president of the State
Organization for a like period. He
served also as chairman of the AIA
Committee on Hurricane Protection.
He is a principal in the firm of
Gamble, Pownall and Gilroy, of Ft.
Lauderdale.


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Opportunity Bulks Big Ahead...





In 1959 Construction will chalk up its first Fifty-Billion-Dollar
Year -- and in the ten years ahead its total volume will soar
close to a staggering Six-Hundred-Billion .... Here the 44th
Convention's Banquet Speaker examines some of the facts
and figures that form the basis for these fantastic forecasts ...





By RALPH DELAHAYE PAINE, JR.,
Publisher, Architectural Forum and Fortune


Tonight I am going to talk about
something called the "Sixties". The
"Sixties" are not necessarily the pre-
cise ten years between 1960 and 1970.
The "Sixties" have become more than
that; the word has taken on a sym-
bolic meaning of its own. To business-
men particularly it has come to repre-
sent a new period of expansion, of
new high levels of prosperity and
national well-being, of new areas of
opportunity and challenge.
People have been talking about the
"Sixties" for the last five or six years.
What started the talk of the "Sixties"
well before the "Fifties" were half
done, was, of course, the rise in the
birth rate, confounding all the pro-
phets about the growth of the U.S.
population. Mathematically, it was
not very difficult to figure out that
the first of the great baby crops of
the 1940's would reach the age of
consent in the 1960's, would start to
marry and have babies of their own,
thus adding to the already very evi-
dent upward surge in population.
And in a country with rising produc-
tivity, like the U.S., expanding popu-
lation spells expanding markets. The
"Sixties" already stand for a period
of boom; a period which probably
already has begun and which may well
run on through the 1970's.
What, with reasonable safety, can
be predicted about the "Sixties"?
First of all, barring a nuclear cata-
strophe, it is clear that the population
DECEMBER, 1958


of the U.S. will pass the two-hun-
dred-million mark sometime between
now and 1970. Actually the popula-
tion expansion in the U.S. seems to
be picking up momentum-even be-
fore the famous crops of war and
post-war babies have started having
babies of their own. Anyone using
population figures more than one
year old is probably out of date. So
the two-hundred-million figure will
probably be reached sooner rather
than later. That is a pretty signi-
ficant figure for architecture. Space,
in one form or another, space in all
its forms, must be provided for
another twenty-five-million people
within less than ten years.
Another reasonable prediction is
that the Gross National Product, the
sum of America's annual output of
goods and services, will go into the
1960's at, or very close to, a rate of
five-hundred-billion-dollars. That is
Mr. Truman's famous half-trillion
prediction of years ago, the first use
of the word "trillion" in U.S. public
life. And if we go into the 1960's
at the rate of five-hundred-billion-
dollars, there is good reason to believe
the figure will rise to seven-hundred-
billion-dollars or more within the fol-
lowing ten years. No one would be
rash enough to contend that we will
achieve such growth in one smooth,
uninterrupted curve. There will be ups
and downs, of course, just as we have
had them in the past ten years.


Nevertheless, these are staggering
figures. But they are even more stag-
gering in their implication for build-
ing and construction. Since World
War II total construction has run at
the rate of about ten-to-eleven-percent
of the GNP.
If we continue to spend about the
same ratio of our resources on build-
ing and construction in the "Sixties",
the sum total for the ten years work
out somewhere around six-hundred-
billion-dollars. That is such an enorm-
ous amount of construction that it
is hard to visualize what it means.
Miles Colean, Architectural Forum's
economist in these matters, points out
that it is more than the depreciated
value of all structures now standing
everywhere in the U.S. And we are
off to a head start, for Architectural
Forum's forecast of construction for
next year, for 1959, is over fifty-
billion-dollars-the first fifty-billion-
dollar construction year in U.S.
history.
Perhaps I have by now suggested
that there will be plenty of business
for the architect in the "Sixties".
Total construction figures, it is true,
include many categories of construc-
tion in which the architect is, alas,
not asked very often to participate-
heavy engineering, highways, water
and sewage, and so forth. But no
matter how you look at the figures,
the next ten years will see the great-
(Continued on Page 10)






Opportunity Bulks Big Ahead ...
(Continued from Page 9)


est building boom of all time. The
challenge and opportunity for the
architects of America is to see to it
that these vast sums are spent intelli-
gently, effectively and tastefully.
The big figures I have just been
expounding are not of themselves an
unmixed blessing. To jam another
twenty-five-million people into our
cities, to ram super-highways through
the landscape, to add another ten or
fifteen million more vehicles to our
present automotive population-these
are not going to be easy things to do.
Widespread prosperity in the past
has often eased rather than worsened
our social problems. Will this be true
in the "Sixties"? There is, I think,
room for doubt. Economic expansion
of the magnitude which seems almost
inevitable in the next ten or fifteen
years may well create more problems
than it solves. It is the higher incomes
that are buying the automobiles, that
are buying the new homes in the new
developments, that enable the young
families to escape the city in favor
of the suburbs. Meantime the central
cities continue to deteriorate; urban
renewal has hardly made a dent in
the problem.
Passenger and commuter traffic is
bankrupting the eastern railroads,
with no satisfactory substitute in
sight. We have already accumulated
very large deficiencies in water and
sewage facilities. It is authoritatively
estimated that merely to catch up
we need expenditures of nearly $7-
billion in additional sewage facilities
and more than $4.5-billion for water
supply. And a program almost the
size of the Federal Highway Program
is needed to meet the water and sew-
age requirements of the "Sixties".
For a country which has made as
much noise about indoor.plumbing as
we have in the U.S., that is really
an appalling commentary. Indeed, we
.seem to have substituted the super-
highway for the bathroom as our na-
tional symbol of plenty.
So I am suggesting that the "Six-
ties" may not turn out to be quite
the. golden age so many people think
they will be. May not, let me empha-
size, may not. For all the problems
I have mentioned are susceptible of


architectural interest and influence.
And therein lies hope. For most of
our problems are problems of space,
of order, of relationships, of man-
made environment. To these the
architect can and must contribute
greatly.
Let me try to put this challenge
in another way. The problems I have
mentioned have mostly to do with
cities-cities and their satellite areas.
The City is where most architecture
happens. Most of the six-hundred-
billion-dollars or more we will spend
on construction in the next decade
will be spent in and around cities.
Half of the Federal Highway Program
is earmarked for use in and around
cities.
All the population gains of the
coming years will go into cities or
their suburbs-plus a lot more in the
shape of the continuing drift to the
cities from farm and rural areas.
America is very rapidly becoming the
first truly urban civilization in his-
tory.
Now as we all know, the city has
taken a terrible beating in recent
years is a place to work, as a place
to do business, and particularly as
a place to live. Our cities have fallen
into disrepute for good cause. I don't
need to bore you with the reasons;
we all know. But our cities are not
going to die or disappear.
We also know there is a gathering
of forces to do something about them.
The job is so colossal that the progress
seems maddeningly slow. But there is
no doubt whatever that something big
is beginning to happen, and that
fairly soon we will begin to see
tangible results.
For the architect this is of prime
concern. What America is going to
look like in very large part is what
our cities are going to look like. In
important measure, what America is
going to be like is what we make of
our cities. American civilization will
be an urban civilization, and if its
architecture is to be great architec-
ture, truly symbolizing a great civil-
ization, then its cities must be, archi-
tecturally, great cities. They must be
beautiful, inspiring, delightful and
efficient. And they can be. The


architects can make them so.
Perhaps I should say, only the
architect can make them so. For in
an age of specialization, who will be
the generalist? Who among all the
clashing special interests will hold
steadfastly to the higher goals of
beauty, proportion, sensibility and
humanity? The only man trained to
it is the architect. But, the architect
in a new and widening role.
We don't have time to train a
new generation of "specialized" archi-
tects for this great task of replanning,
rebuilding and rationalizing our urban
complexes. For better or for worse
the next hundreds of billions we will
spend in our cities is going to
be spent directly or indirectly in
accordance with your ideas. Or if
those billions are spent contrary to
your ideas, if they are spent only in
the pursuit of small or narrow or
short-sighted ends, or if they are
spent without vision or taste, then
we will have thrown away the great-
est architectural opportunity we or
any other nation ever had.
Thus far I have outlined the oppor-
tunity which lies before architects
everywhere-the opportunity virtually
assured by the tremendous volume of
construction in the years ahead. And
I have suggested the challenge-
which is to bring order and sense and
beauty out of all this vast activity.
Let me hastily say that I am quite
aware of the difficulties which beset
the architect and the planner in try-
ing to bring order, sense and beauty
out of man-made America. There is
politics, shortsightedness, apathy,
ignorance, cynicism, lack of responsi-
bility, and plain human cussedness.
It may seem impossible ever to master
urban sprawl, scatteration, the mess
of Roadtown. It may seem impossible
ever to solve the downtown traffic
problem: It may seem impossible ever
to create beauty or charm out of the
endless square miles of ugliness and
squalor of city approaches.
Yet there is an example right with
us which indicates that seemingly
impossible tasks do get done. That
example is schools: It was only a few
years ago that the classroom shortage
was a national scandal and the princi-
pal topic of every educator's speech.
Yet the fact is we have built 550,000
classrooms since 1946. We have built
(Continued on Page 34)
THE FLORIDA ARCHITECT








































SOOD
L U M I N U M


fEND FOR CATALOGUE M-58
BURGH 13, PENNSYLVANIA









YOU


AND


THE


In his Keynote Address to the FAA's 44th Annual Con-
vention, the President of the Institute examines professional
opportunities of an expanding era and finds them good...


Since Sept. 10th, Norma and I,
have had the pleasure of meeting
architects all around the country. As
a matter of fact, this is the tenth
convention we have attended.
All of these conventions and meet-
ings have indicated that we in the
AIA are united and continuing to
organize in fellowship the.architects
of America. Just last week I wrote
welcome letters to 90 new members
of the AIA. It is our responsibility
to make our professional organization
a dynamic force in our society.
I have been impressed with the
themes of the programs at these
meetings . "Architects of the Space
Age," "Living with the Sun," "Plan-
ning your Environment," "Your City-
Your Architect"-to mention a few.
It seems to me that your theme,
"Opportunity in an Expanding Era"
expresses the challenge that is truly
facing our profession.
I am pleased and honored to bring
you the greetings of the officers and
board of the AIA and to congratulate
you on the splendid job you are doing
here in the wonderful State of
Florida.
The subject of my remarks this
noon is "Today's Challenge and
Opportunity".
Today's challenge and the oppor-
tunities for architects are perhaps no-
where as concentrated and apparent
as they are right here in Florida.
They are symbolized by two facts
-your phenomenal building boom
and that rocket launching site at


Cape Canaveral. Another factor, al-
though perhaps not as uniquely Flor-
idian, is that as a state of high fuel
and power cost, Florida is the logical
site for profitable nuclear power re-
actors. I understand work along these
lines is in progress not only at the
University of Florida, but also in the
Everglades.
Florida is changing rapidly from
a happy, very liveable playland which
picks oranges to a teaming industrial
area which shoots off space satellites.
It is up to our scientists (and those
who must give them the financial
support) to make those satellites big-
ger than oranges. But it is up to us
architects to keep the new industrial
and commercial developments happy
and liveable. Here, I believe, is the
challenge.
Recent developments clearly
demonstrate the opportunity.
The statistics published by Engi-
neering News Record tell us that in
1957 total construction in the United
States declined 17 per cent as com-
pared to 1956. But it increased 26
per cent in Florida. This year, I
understand, construction activity here
increased another 8 per cent. There
is every reason to believe that this
intensive building activity will be even
further accelerated. Your industry and
your harbor developments are still
growing. So is air traffic to South
America. The Intcrama Fair which
is to open bere soon is symbolic of
our growing trade with our developing
sister republics south of the border


for which Florida is the ever-
expanding trading post.
Now, we've seen rapid industrial
expansion, sudden and erratic popula-
tion growth, and exciting new tech-
nological developments before. The
steam engine, the motor car, the air-
plane . the teaming masses of
new immigrants at the turn of the
century .. all of these things offered
new opportunities, new challenges,
new problems.
And in many respects-let's face
it-we've bungled them.
Let me give you just one indica-
tion of what I mean: Only fifty or
a hundred years after we have built
our great cities in the East and
Middle West-and even fewer years
after we built some of the cities on
the West Coast-we have to worry
about slums and congestion and
urban renewal.
Rome and Paris were built many
centuries earlier and you don't hear
anyone talking about renewal or re-
building the core of the city there.
I think there are many lessons in
this simple fact which we must try
to accept. The first of these is that
we should not just rejoice over the
great opportunities in an expanding
era. We must also soberly face the
challenges and struggle with the
problems.
It is easy enough to intoxicate our-
selves with miraculous visions of the
future. It is much harder to realize
that the tough, dreary, often routine
problems we must solve today are a
THE FLORIDA ARCHITECT


A.


I.


A.















By JOHN NOBLE RICHARDS, FAIA
President,
American Institute of Architects


-i


part of that future.
I could be facetious and say: "Why
worry about getting to the moon
when we have so many problems to
solve here on earth?" I won't say it,
because it's not what I think. If I
were to talk in a light vein, I would
hold with Robert Frost who sighed
in one of his poems:
"I'd like to get away from earth
awhile
And then come back to it and begin
over."
But I won't be facetious and I am
talking quite seriously.
Like all of us, I am thrilled and
excited by the incredible visions our
scientists are opening up for us. The
human mind should never hold back.
We must always go on exploring,
searching, seeking truth.
We may not always find what we
are looking for-as the scientists
themselves well know. As one of them
explained recently, Columbus set out
to find a short-cut to India with its
precious stones and spices. He failed
to find these particular treasures. But
when we look at this America he
stumbled upon in his search for some-
thing entirely different, we can't say
that he came home entirely empty-
handed. Yet, in a sense, these United
States are merely a by-product of his
search for something else.
By the same token, we are already
beginning to benefit from numerous
by-products of atomic and missile re-
search-new metals, new electronic
devices, a multitude of other things
DECEMBER, 1958


that were found, so to speak, on the
road to the moon but that will im-
prove our ways on earth-our human
life and the human environment.
And that must be our first and
foremost concern as architects.
If in coming to terms with our
new opportunities we keep "human
scale" foremost in our minds, we can-
not fail. No matter what a revolu-
tionary, new technology might bring.
The men who conceived the
Champs Elysees did not even dream
of the motor car. But it was no acci-
dent that they provided for more
space and easier traffic flow than their
horse carriages and the stately parades
required. Enough, in fact, to accom-
modate even today's deluge of motor
cars.
Why? Because they thought of
beauty and grandeur and uplifting
the human spirit. They succeeded
where our purely functional and uti-
litarian notions of as recent as ten
years ago failed. The Acropolis is still
not obsolete-even if you were to
hold worship services in the Parthe-
non today.
This is the third or fourth archi-
tectural gathering I have attended
this year which devoted itself to a
discussion of the implications of the
space age and its challenges for our
profession. There has been a lot of
earnest groping and deep, fruitful dis-
cussion just as there will be here.
But the essential thought which
emerges from all of these meetings,
and which, I am sure, you will also


arrive at, is this:
No matter whether we design
residences, office buildings, cities,
atomic energy plants, or shelters on
Mars for our space travellers, we are
not just building for machines, but
for human beings, for people. Man
is still and will remain the center
of things. The only chance we have
for greatness is not in a machine
dominated environment, but in a
human dominated one.
That means that we must take
basic human needs into account. For
whether man lives in a mud hut or in
a space ship, he'll still worry about
getting along with noisy children and
possibly even noisier neighbors.
Man wants progress, but he wants
it tempered with the familiar.
He wants change, but he also needs
help in adjusting to that change.
He craves not just efficiency and
comfort, but individuality and beauty.
Our job as architects is to provide
just this. Or, in other words, it is
our job to make this brave new world
somehow liveable. The scientists, at
least a good many of them, realize
this. Dr. J. Robert Oppenheimer, for
instance, has said:
"In the difficult balance of teach-
ing, we tend to teach too much in
terms of utility-and too little in
terms of beauty."
I am sure Dr. Oppenheimer is
quite willing to extend this from
teaching to architecture for, as John
Ely Burchard of MIT put it, "build-
(Continued on Page 14)







You and The A. I. A....
(Continued from Page 13)


ings without beauty are not architec-
ture."
Now, to attain this aim, to turn
these great opportunities into another
renaissance of beauty and 'human
values, we must do one thing above
all: We must assert ourselves as
architects-that is, as master build-
ers-in a society that all too often
tends to forget that it needs us and
needs us badly.
Our training as designers will help
us little if, as it has happened quite
often in the past, the technicians con-
cerned with the building of an atomic
energy plant simply hand us a pre-
pared diagram and say: "Here, draw
up a suitable elevation!"
So, for one thing we must work
much closer with the technicians and
scientists who in many respects are
far ahead of us. But ahead or not,
no scientist can design an atomic
plant which creates a decent environ-
ment for the people who work in it
and must look at it, any more than
a banker can design a bank or a
doctor can design a hospital.
The same is true of our work with
city planners, developers, and, as I
have often said in the past, the home
builders. We must work closely with
these people. We must assert our-
selves as the leaders of the building


industry. We must gain public sup-
port for good design and a better
human environment.
No architect can do this alone. It
requires a common effort and close
cooperation and coordination through
our professional society-The Ameri-
can Institute of Architects.
The Institute is much concerned
with meeting the challenge of this
new era. In brief we have two ele-
mentary answers: 1) high professional
competence; and 2) good public
relations.
Professional competence and good
public relations have in some of our
communities elevated the architect
into a position of undisputed leader-
ship in city planning and urban re-
newal.
Increased professional competence
and improved public relations are
beginning-and admittedly these be-
ginnings are still barely discernible-
to bring about a greater public aware-
ness of good design. I think it is up
to us designers-through our work,
as individuals, and through our pro-
fessional organizations-to kindle this
awareness to the point where it be-
comes understandable and supported.
But assertion of the architect is
not only a question of our compe-
tence and cooperation with others


Memorial Tribute to Sanford W. Goin, FAIA . .


AIA President Richards
hands to Mrs. Elizabeth
Goin a plaque signed by
the Institute's Officers
and Board of Directors. .
The inscription read:
"The American Institute
of Architects records its
grateful appreciation of
the valued services of
Sanford W. Goin, FAIA,
Regional Director of the
Institute's South Atlantic
District from May 18,
1957, until his tragic
death, September 12,
1958. His fellow Direc-
tors recall with gratitude
his wise counsel and his
generous contribution of
time and effort in sus-
taining a nd promoting
the high purpose of the
Institute."


alone. It is also very much a matter
of our own willingness as architects
to broaden the scope of our thinking
and our activities.
You must want to be leaders be-
fore you can become leaders.
The Institute is determined to raise
the professional scope and compe-
tence of our profession. And we are
further determined to obtain public
understanding and support for our
work. That is what our public rela-
tions program is all about.
We are pursuing these aims not
just in meetings, speeches, and high-
minded resolutions, but in dogged,
day-to-day, detailed devotion to a
variety of projects and endeavors,
many of which require considerable
sacrifice on the part of a large num-
ber of our members.
There are several committees dir-
ectly and indirectly concerned with
the problem of professional compe-
tence. Others are working in almost
every conceivable phase of the archi-
tect's job. Back-stopping these com-
mittees and implementing their pro-
grams is our Department of Education
and Research with its vast ambitious
technical services and complex archi-
tectural research projects.
The Institute helps guide and ad-
vise our architectural schools. We
provide research, guidance, standards.
We furnish contract documents and
product literature. Through our publi-
cations we help keep you informed.
Through our contacts and negotia-
tions with other organizations and the
multitudinous agencies of government
we pave the way to greater accom-
plishments for all of us. All these
efforts help realize our aims.
But only you the individual
architect can really raise your pro-
fessional competence and that of
your office.
The same is true of public rela-
tions. As you know, a well-planned
and effective public relations program
is being conducted by the Octagon
staff and our very able public rela-
tions counsel. The policies of this
program are decided upon and their
execution is supervised by our Public
Relations Comittee.
I sincerely believe that this work
has done much in recent years to
improve the climate of public opinion
as regards architects and architecture.
(Continued on Page 32)
THE FLORIDA ARCHITECT













The. Business of The Convention


In the yearly report to the mem-
bership President Kruse sketched
the background of the FAA at the
time of the Convention last year and
named six major changes in the or-
ganization's structure, policy and
procedures which were authorized by
actions of the 43rd Convention.
These were: One, employment of a
full-time Executive Director; two,
institution of new and unprecedented
administrative methods and proce-
dures for the FAA; three, a new dues
structure; four, establishment of com-
mittees new to FAA; five, initiation
of a new convention policy giving
hostship opportunity to any FAA
chapter; six, conclusion of a campaign
for Florida to assume a new status
as a district of the AIA.
"Considering the mass of detail
work required for the six changes,"
the president said, "Let alone that
required for the unchanged course
of FAA events, the accomplishment
of the past ten months have been
little short of miraculous."
The FAA president characterized
the composite results of the past
year as "a minor revolution" in the
course of FAA history and develop-
ment and paid tribute to all con-
cerned for cooperation in bringing it
about "without complaint or incon-
venience". He paid high tribute also
to the Mid-Florida Chapter as the
first "guinea-pig" host to an FAA
Convention under the new FAA Con-
vention policy adopted last year. He
stated his conviction that the confu-
sion attending initiation of the new
policy would be obviated by the fact
that the new member of the FAA
Convention Committee is now ap-
pointed each year in the person of
the Convention Chairman of each
new Host Chapter. This, he indicated
would tend to provide experience and
continuity for the Convention Com-
mittee's future operations.
Growth and development of The
Florida Architect were also outlined
DECEMBER, 1958


- from a small pamphlet bulletin
with a circulation of 800 to a self-
supporting monthly magazine with
an average guaranteed circulation of
3,500. The FAA's Official Journal is
now issued under a controlled cir-
culation permit' and is listed in
Standard Rate and Data Service for
the information and guidance of
potential advertisers. The president
noted that issues and article reprints
had been mailed to various govern-
mental agencies and officials through-
out the year.
Noted also was the increasing scope
of the FAA's participation in govern-
mental and legislative matters. The
FAA president mentioned specifically
the Association's cooperation in the
Governor's Conference on City Plan-
ning and Slum Clearance and the
Mechanic's Lien Law Revision Com-
mittee, also the attendance of FAA
representatives at various legislative
interim committee meetings. He
spoke with particular satisfaction of
the widening participation of Chap-
ter members in community affairs
and gave blanket praise to those


Chapter members serving as inter-
ested and active members of various
boards and civic committees in their
own communities.
The president stressed the impor-
tance of interest and activities in
Chapters as a background necessary
to shape the course of development
and accomplishments of the state
organization.
"This development springs from
the growth of prestige and confidence
in the AIA from the Chapter level,"
he declared. "It is incumbent on the
FAA to nurture and stimulate this
growth, never failing to respond when
asked for advice, never failing to give
leadership when given the oppor-
tunity."
As to results of FAA committee
work, presidential comment was not
as favorable. He gave lack of good
communications as the chief reason
for the fact that committee accom-
plishments had fallen generally short
of expectations. He charged that, in
general, committee chairmen had
failed to inform their vice-presidents,
(Continued on Page 24)


The Florida State Board of Architecture held its customary Fall meeting just
prior to the 44th Annual FAA Convention. The meeting started on Monday,
November 17, 1958, and continued through most of the week. On Wednesday,
some Chapter presidents took advantage of the Board's previously-issued
invitation to hear discussions of alleged statute violations. Here most of
the Board relax during the Thursday night dinner party. Left to right,
Franklin S. Bunch. Richard Boone Rogers, Archie L. Parish, FAIA, Board
president, and Russell T. Pancoast, FAIA.


. ReA-0t #s 1959 ...












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Toward A New Type of Civilization




This sharply defined perspective on architectural practice,
sketched at the beginning of Thursday's "Workshop Session",
shows professional practice today as an increasingly complex
task of integrating an expanding number of technical factors
with a shifting variety of social and economic requirements...



By PHILIP WILL, JR., FAIA
First Vice President,
American Institute of Architects


I'm going to try to put the prac-
tice of architecture into perspective.
First, I'm going to deal with it his-
torically rather briefly; then, secondly,
outline some of those factors which
are current and compelling in their
influence on the manner in which
we conduct our professional practices.
The phase of history I'm going to
discuss is all covered by the lifetime
of one man. My own father was born
before the first factors I'm going to
mention. I think this rather startling.
For if you think of these things as
being only yesterday, you can recog-
nize, perhaps, how fast our profession
is changing--right before our eyes.
Here, for example, is a background
from the life and times of Stanford
White New York City about 1879,
less than 80 years ago. The New
York to which Stanford White re-
turned late in 1879 was a city of
two, three and four stories of red
brick and brownstone fronts. There
were perhaps a dozen passenger
elevators in the downtown and finan-
cial districts. The New York tele-
phone directory was a card, listing
252 names. There were no telephone
numbers; and to call someone you
gave the operator the name of the
person you wanted. The service--
costing as much as $20 per month -
was slow and inadequate and limited
to persons of wealth.
Electric lights were unknown; and
kerosene and gas supplied what
DECEMiBERI,' 1958


illumination there was. Offices, stores
and residences were kept warm -
there were no furnaces with big
round stoves called "base burners."
The drays and carriages were horse-
drawn- with an extra horse to help
out going over the hills. Men wore
paper collars and cuffs and dickeys.
Coats stopped abruptly at the hips;
and trousers were skin-tight. In the
more refined homes piano legs and
handles of the coal scuttles were
adorned with wide satin sashes. In
front of every cigar store was a wood-
en Indian with uplifted head, toma-
hawk in one hand, a bunch of con-
science in the other.
Let's go on just a few years-to 75
years ago-for another vignette. And
compare this one with your own cur-
rent methods of practicing architec-
ture. In the early eighties, with few
exceptions, American architects were
dilettantes. Though they took things
easy, they were seldom trusted, always
curbed, often reprimanded. They
made and supplied drawings for plans
as suggested by their clients; but for
the most part they occupied a position
analogous to a superintendent of con-
struction today.
They knew-and were supposed to
know-nothing about building laws,
real estate values or mortgage finance.
There were no typewriters; and 100-
page specifications hiad to be labor-
iously copied by hand. There were no
well-equipped schools, no professional


draftsmen, no architectural journals.
Blueprints were commercially impos-
sible and photostats unheard of. One
Nathaniel P. Bradley, considered a
leader in our profession at the time,
declared that elevators were unneces-
sary, because a three-story building
was high enough for any purpose-
and anyone who could, or would, not
climb three flights of stairs might as
well stay home anyhow!
But about this same time-75 years
ago-there occurred an important
architectural event. Col. William Mc-
Laren Jenny was commissioned to do
the Home Insurance Building in Chi-
cago. This was the first building with
a skeleton steel frame. It was the first
building with rapid elevators and
among the first to exploit fire-proof
construction.
Let's jump to just 55 years ago.
In 1903 there were no formulas for
designing reinforced concrete-and
the material itself was regarded with
great suspicion by engineers. In 1908
I believe Col. Jenny's office was the
largest in the country-with 30 men!
One of Col. Jenny's partners with
whom I talked a few years ago re-
called that in 1910 Col. Jenny invited
a steamfitter to come into his office
"to lay out radiators in buildings." So
far as I've been able to discover, there
did not exist up to that time a pro-
fession of consulting mechanical en-
gineering. You designed the building
(Continued on Page 19)






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Toward a New Type of Civilization...
(Continued from Page 17)


-which meant you did the shell-
and a steamfitter put a radiator in
front of each window. And that was
the mechanical design!
As lately as 45 years ago-in 1913
-there was practically no mention of
any of the mechanical trades in any
of the publications. And about that
time the steamfitters began to ask
architects whether they wouldn't put
the steamfitters' trade on a separate
set of drawings. In fact, the Boston
Chapter of the Institute recommend-
ed to the profession generally that
separate framing drawings be made
for steel-framed buildings. There was
also a suggestion about that time
that maybe specifications should be
divided into sections covering sub-
trades, so work of each sub-contractor
could be separately set forth.
So here we are just 45 years ago
providing the simplest kind of archi-
tectural service-no wiring diagrams,
no hint of air conditioning, no science
of acoustics, hence no acoustical con-
trol. None of the architects knew
what programming a job meant. There
was practically no research or eco-
nomic analysis or such things as
feasibility studies.
Let me quote from an AIA Gold
Medalist-Charles Maginnis-speak-
ing in 1933 about the twenties:
"In the hast the talent of the archi-
tect has been restricted to the dis-
criminating patron. It has shaped the
domesticities of the well-to-do and
the monumentalities of the state and
church. It has served to honor the
halls of commerce and add an occa-
sional highlight to the sky lines of
our cities . .
"In the shaping of our cities the
architect's concern has been until now
impatiently limited to minor prob-
lems of its articulation. He has punc-
tuated the skyline of New York, for
example, with skyscrapers without
having any thing to say about their
rationality. As it is, the perspective
from Hoboken reveals the staggering
price the future is to pay for its
splendid and engaging dynamics. The
community planning of the future will
be too scientific to tolerate such
chaos. The skyscraper has been a
piquant and picturesque episode in
the evolution of American architec-
DECEMBER, 1958


ture. But the signs are unmistakable
that its irresponsible vogue is near an
end."
I maintain that Mr. Maginnis was
wrong only as to time.
We all remember the thirties-
some with considerable pain. It is
known, perhaps as a period of revolt
against eclectic design. But also it
was a period of considerable change
and development of zoning laws-so
it seems that zoning is a compara-
tively recent invention.
In the forties it was discovered that
maybe there was profit in beauty-
that beauty was good advertising. But
not too much thought was given to
the possibility that architecture could
perhaps be beautiful for its own sake.
So much for history. What I've de-
scribed has all happened in the matter
of one man's lifetime. Now what
factors are now current-and of cur-
rent importance?
The first, I think is technological
change. The second is bigness-I
mean bigness in everything with
which we deal. And the third, which
is perhaps the most important, is the
velocity of change--the rapidity with
which the scene in which we live is
shifting.
You're all familiar with many of
the technological changes-the new
materials constantly being offered;
the new methods of construction as
space frames, folded plates, compound
curves, curtain walls. With communi-
cations now rapid beyond our belief
two years ago we have automation,
which is even now having its impact
on engineering, if not architecture.
Recently the dean of architecture at
my own university spoke about the
training of engineers. He made the
point that you just can't train en-
gineers for today. There's a 20-year
gap involved; and you've got to guess
what kind of problem engineers will
be solving 20 years hence when
they're in practice.
They are now concerned with such
things as nuclear energy, solar energy
and something called "symbolical
logic," which is a form of math that
is the result of computers. Today it
is now possible to design a highway
without even walking over the site
(Continued on Page 27)


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As Science Sees Our Future...


By DR. J. PAUL WALSH
Naval Research Laboratory


A space scientist must, presumably, be
careful with his words. In the
Convention's "Opportunity Session"
Dr- Walsh did not paint as complete a
picture of our space-conquering future
as many of his listeners might have
wished. He limited his discussion
to the immediate possibilities-
a "near future" voyage of 240.000 miles
to the Moon, with a safe and
successful return for the voyageurs.
But his talk-reproduced here minus
the statistical data oh which
his assertions were based-held
tremendous implications, nonetheless.
"Somewhere in this country," he said,
"are two boys, now ten years old.
They may be in your town or in mine.
But in about twenty years they will
be scientists; and as a scientific team
will be the first men to reach the Moon.
The conquest of space is, truly,
closer than we think" . That
"near future" will be of tremendous
import to architects and engineers.
As Dr. Walsh said, "new design
concepts and new fabrication techniques
must be developed so that we can
produce the most efficient structures
we can imagine".
And the rate at which technological
developments are now accelerating
mark that one statement as among the
greatest challenges ever encountered
by the design professions .


One day in the near future men
(probably two) are going to board a
rocket-powered vehicle and leave the
earth on a voyage to the moon. Their
plan will be to explore, to establish
an outpost on the moon for later
explorers and to return to the earth.
Since we are practically certain that
this is going to happen-I recognize
that the exact time-table is a matter
of opinion at the moment-archi-
tects, engineers, and scientists must
start seeking solutions to the enor-
mous number of formidable problems
that we must explore between now
and the day our moon voyagers ride
down Broadway after their return.
In the immediate future, going
along with the development and use
of weather, communication, and navi-
gation satellites, will be the con-
tinuing exploration of the solar sys-
tem and the initial flights of man
into space.
It is important for us to remember
that we must never allow a man to
go into space until we are certain that
he has an exceedingly high probability
of getting back to earth safely. There-
fore, the instruments will precede
man on any given advance. But man
will follow as soon as he knows what
he is up against, which is what the
instruments will tell, and has a solu-
tion to the problem.
The exploration of the solar sys-
tem will follow the stepwise pattern
which new developments and explora-
tion always have followed. To begin
with, there will be a continuing pro-
gram of scientific earth satellites used
as the present ones are. Satellites
will be established in orbits about the
moon. These will give us our first
view of the "dark" side of the moon.
After the satellites, soft landings of
instrumental probes will be made to
measure characteristics of the moon's
surface, and sometime in this pro-
gram a sample of the moon will be
returned to earth. We are eager to


learn about the moon because this
could provide answers to many ques-
tions concerning the origin of the
earth and the solar system. But in
addition we must know these things
before we can send men to the moon.
As soon as the environment is
known and technology has produced
the required protection against it,
man will follow where the instru-
ments have been. It is now estimated
that in about three years we will
have learned enough by the use of
close-in satellites, and will have de-
veloped the apparatus, to permit a
man to go into an orbit about the
earth.
I have said that sooner or later
man is going to the moon. The first
men to do so will be explorers, but
following them laboratories and obser-
vatories will be established, and be-
fore long there will be a permanent
manned station.
It is when we consider the environ-
ment of the moon that we meet our
greatest challenge. The outstanding
fact is that the moon has no discern-
able atmosphere; it is in a vacuum
more perfect than any we have ever
achieved on the earth. This means so
many things to the designer. For
example, we must take with us or
generate our own air supply and
carry it with us where ever we go.
We must devise methods of regenerat-
ing oxygen from the carbon dioxide
that we exhale. Systems have been
proposed for doing this in many ways,
for example by means of algae col-
onies transported, of course, from the
earth. But wherever we go on the
moon we must take our supply of
oxygen with us and the supply must
last.
There is no water on the moon.
Perhaps, as has been suggested, we
can devise a method of extracting the
water of crystallization from rocks.
In any case the conservation of water
(Continued on Page 22)
THE FLORIDA ARCHITECT















































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DECEMBER, 1958 21







As Science Sees Our Future...
(Continued from Page 20)


will be a problem of great impor-
tance, particularly if all make-up
water must be transported from earth.
The lack of an atmosphere exposes
the moon traveler to either the di-
rect radiation of the sun or the loss
of his own heat by radiation into
space. Temperature measurements
made at Mount Wilson showed that
the mid-day temperature of a spot
on the moon reached 134 degrees
centigrade, or 273 degrees Fahren-
heit, and the temperature of the
night surface reached minus 153 de-
grees Ceritigrade, or minus 243 Fah-
renheit. Since there is no atmosphere
there is not convection heating or
cooling, but the heat transfer is by
radiation and conduction. Therefore,
we must be shielded at all times
either from the sun or from space.
A moon day is about 15 earth days
long and a moon night is about the
same length. This as you can see pre-
sents design problems in heat ca-
pacity, storage, and utilization. The
moon is an ideal site for solar heat-
ing, but we must be prepared to do
without the sun for 15 days; thus
the storage problem is one of major
proportions. Any structure, of course,
must be designed to withstand these
temperature changes.
The buildings must be designed
to protect the occupants from radia-
tion of all kinds: ultraviolet, x-rays,


cosmic-rays. At the moment, we can-
not specify the exact levels of these
radiations. But we must plan on radia-
tion shields.
Then we have the problem of
matter from space hitting our struc-
ture. This matter will range in size
from an unceasing rain of fine dust
to meteorites weighing hundreds of
tons. Fortunately for the architect,
to say nothing of the moon dweller,
the impact of a meteorite of great size
is a very rare event, and one for
which we will not design. Since the
velocities with which these materials
strike the moon are measured in miles
per second, the distribution of size
of the dust must be determined so
that adequate shields can be designed.
Even so, punctures by small pellets
will occur occasionally. Penetration of
an occupant in this fashion would be
instantly fatal, but the probability of
this is believed fairly low. From the
earth's surface on a clear night one
can see about ten meteors per hour.
These are small grains of stone and
metal which disintegrate in the
earth's atmosphere. But on the air-
less moon, each one will be a po-
tentially deadly little bullet.
The meteor hazard can be reduced
in a number of ways, of course.
Meteors come from all directions, so
that merely locating a moon building
in the shelter of a deep valley or be-


Machines To Probe Possibilities of Space

Here the "Opportunity
Session" panelists, Charles
A. Blaney, Jr-, left, Wil-
liam B. Harvard, FAA
Vice president and panel
moderator, and Dr. J.
Paul Walsh, study an
exact replica of the space
satellite which is now in
orbit about the earth and
is confidently expected to
swing around our old
planet for the next 200
years. Such satellites are
the eyes and ears of the
space scientists and will
increasingly be used to
monitor and report on a
wide variety of cosmic
conditions. More elabor-
ate space probes are now
in the making; and when
they have provided sufi-
cient technical informa-
tion, Dr. Walsh says, the
man-journey to the Moon
can be programmed.


side a mountain range would reduce
the number of impacts.
In the future we will use native
lunar materials for our construction
after we determine what the ma-
terials are and how they can be
used. It could turn out that the
best way to build on the moon is to
blast caves into the hills, but for the
present, we must plan on transport-
ing our food, clothing, shelter, water
and air to the moon from the earth.
Let us take a look at the trans-
portation problems based on our pres-
ent experience with satellites and
probes. All material shipped to the
moon will be by rocket. It is a long
trip-some 240,000 miles-and an
expensive one. We are accustomed
to thinking in terms of vehicles that
can carry many times their own
weight to their destinations and can
do it many times over-trains, trucks,
aircraft, ships. But rockets are differ-
ent. For example, the Thor-Vanguard
rocket which was used in the at-
tempts to put 25 pounds into orbit
about the moon weighed 52 tons at
takeoff. To travel or land on the moon
is harder because the load must be
slowed down and guided so that it is
not destroyed when it lands. This
slowing down requires a retarding
rocket system and a payload guidance
system, all of which reduces the actual
material that our interplanetary trans-
portation system can deliver. So it is
probably fair to say that for every
pound of material we want to deliver
to the moon we must have a rocket
which at takeoff weighs about 5,000
to 10,000 times as much. This will be
improved, but a good estimate at
present is landing a ton on the moon
will require about a 5,000 ton rocket
at takeoff, and the rocket is only used
once.
The lesson is clear: each piece of
structure and material unloaded onto
the moon must have a vital purpose,
and it must be the most efficient
that architects and engineers can de-
vise. New concepts of design and
fabrication are required to meet this
fantastic challenge, but the rewards,
as you have seen, are high.
These and a host of other prob-
lems that we cannot visualize will be
met and solved, and I fully expect
that before twenty years have passed,
the two men will have been to the
moon and back.
THE FLORIDA ARCHITECT







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Business of the Convention ..


(Continued from Page 15)
In outlining a future course for
the FAA, the president referred to
the article in the November issue of
The Florida Architect-"Background
for the Future . ." -as suggesting
a series of goals for the FAA.
"This article," the president said,
"mentions ten goals for the FAA, six
which we might expect to attain in
a few years, four toward which we
have hardly started.
"If we do nothing voluntarily
toward the first goal that of pro-
fessional education and competence
the law will force us. The increas-
ing number of legal decisions indicate
that we cannot pick and choose the
extent of our professional responsi-
bility to the public. The courts have
already decided for us that we are
responsible to the public for complete,
full, competent supervision of our
work, whether the agreement with
our clients exclude it or not."
Much time was spent during the
sessions discussing financial affairs of
the FAA during the past year. After
considerable debate, the dues struc-
ture was not changed for 1959; but
the Board was asked to make a study
of dues based especially on the plan
of the Washington State Chapter.
Two measures were passed as
recommended in the supplementary
report of the Legislative Committee,
chairmanned by JAMES K. POWNALL.
One classified the Committee as "a
standing, non-vertical Committee
composed of 11 members" including
the chairman, who would be chosen
by the FAA president upon the ad-
vice and consent of the committee
chairman and chapter presidents.
The other continued the retention
of the legal firm of TENCH AND REY-
NOLDS "at such arrangement as may
be agreed upon by the Board of
Directors and Tench and Reynolds
in order that the best interests of
the work of the Legislative Commit-
tee may be served."
The Convention ratified, with little
comment, all the By-Law changes
proposed by the By-Laws Committee
chairmanned by WALTER B. SCHULTZ.
It also approved the following resolu-
tion relative to regional organization
as submitted by CLINTON GAMBLE
as chairman of the Resolutions Com-


mittee:
"WHEREAS, by action of the na-
tional Board of Directors of the Insti-
tute at its November meeting, 1958,
it was declared that the State of
Florida will become a region of the
Institute immediately after the Na-
tional Convention in June, 1959;
"WHEREAS, there has not been a
definitive statement in detail pro-
posed as to the coordination, fields
of effort and responsibility between
the region of Florida and the Florida
Association of Architects;
"Now THEREFORE BE IT RE-
SOLVED, that the Florida Association
in convention assembled empower the
Florida Association president and two
appointees by him to meet in com-
mittee with the present South Atlan-
tic Director and two appointees by
him to formulate this definitive state-
ment;
"AND BE IT FURTHER RESOLVED,
that a report of this committee be
furnished the 10 chapters, the Board
of Directors of FAA and the Board
of Directors AIA so that agreement
between all these bodies be reached
as quickly as possible."

From MORTON T. IRONMONGER,
who signed himself 'Lame-Duck
FAA Treasurer", the following com-
ment:
"I would like to explain my cam-
paign against re-election as Treasurer
of the FAA at the recent convention
in Miami Beach. Although I was re-
nominated by the Nominating Com-
mittee, I felt that I could not do
justice to the FAA inasmuch as I
maintain the office of the State Board
of Architecture and meetings of the
Board quite often conflict with meet-
ings of the FAA, particularly at Con-
ventions.
"I was a director from the Broward
County Chapter for two years and
have been Treasurer for four years
on January 1, 1959, and feel that
someone else deserves the honor of
being treasurer. I have thoroughly
enjoyed my association with the FAA
Board and will miss the comeraderie
of the meetings.
"My best wishes to my successor,
Mr. Joe Shifalo-and may he enjoy
the same feeling I had in doing the
job."
THE FLORIDA ARCHITECT






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Toward a New Type of Civilization ...
(Continued from Page 19)


where the highway is to pass. First,
two points are fixed-one where the
highway will start, the other where
it will end within the vision of an
aerial camera. Then pictures are taken
from the air; and from these it is not
only possible to determine the con-
tours, but the geology of the ground
and the sub-soil conditions. Design
data is then fed into a computer,
which comes out with a complete esti-
mate of costs, materials needed and
so on.
I begin to wonder what happens
to the draftsmen under such circum-
stanes. It suggests at least a direction.
Whether this will have an impact on
architects, I would not even hazard a
guess!
We are all certainly aware that
new energy sources are needed as our
fossil fuels give out. We know also
that even all the waterpower in the
world, fully developed, will probably
provide for less than three percent
of our ultimate power needs. So we
now have fission. And we have also
fusion and solar energy, all of which
can become extremely important.
We are told by the director of the
Stanford Research Bureau that in 10
years two-thirds of the economic ac-
tivity of this country will feel the im-
pact of nuclear energy. Nuclear energy
will account for technical advances
that will exceed any ever made before


in the history of the world.
Not only is our population grow-
ing, but it is concentrating-so that
its impact on our metropolitan centers
is even greater in proportion to over-
all growth. We know that govern-
ment is big, that industry is big, that
labor is organized and big. We know
we are dealing with big clients who
understand and like, themselves, to
deal with bigness. All problems re-
vealed by currently developing forces
are big. We have very few little
problems to deal with as architects.
It seems to me the implication is
clear: Offices of all kinds and sizes
will still be needed. But we will see
more and more large offices integrated
with varieties of services never be-
fore offered.



THE PACKAGE DEAL
The Convention's Thursday
afternoon "Workshop Session"
was concerned with the possible
.4 widening of architectural ser-
vices It dealt specifically with
"The Package Deal" and me-
thods for combatting it . A
fully documented report of this
session will appear in an early
future issue of this publication.
It will contain contributions by
panelists Herbert C. Millkey,
Grayson Gill and Vincent G.
Kling-including their answers
to questions. Watch for it!


Now one word on velocity-how
fast the changes are coming. It seems
notably true that buildings no longer
wear out. They become obsolete for
design reasons; for structure is no
longer a limitation in the life of a
building. We find ourselves losing
our own sense of security. Because of
the rate of change, property we
thought valuable loses its value; our
investments may disappear-and even
highly developed skills become obso-
lete as they are taken over by the ma-
chines. Thus I suggest it is important
for us to know at least the direction
in which we are moving and what
changes are occurring so that we can
at least be in motion with the stream.
As Kiplinger recently pointed out,
a whole series of tremendous events
have taken place since 1932. Includ-
ed are these few-growth in auto
transportation, splitting of the atom,
wonder drugs, synthetic fibers, trans-
oceanic regular air service, commer-
cial TV, a 10-year increase in life
expectancy, a 10 percent shorter work
week, a tremendous increase in labor
wages. All this and much more has
happened in 25 years.
As to a comment on the future,
I can hardly do better than quote
from our revered Louis Sullivan, who
once suggested that: ". . .the criti-
cal study of architecture becomes not
the study of an art, for that is a
minor phase in the great phenome-
non, but in reality a study of a new
type of civilization."


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If you are not receiving
your copies of this FAA
magazine, it is probably
because your address in
our stencil files is incor-
rect .. . We try hard to
keep abreast of all address
changes. You can help us
do so by following these
suggestions:
1...If you change jobs
or move your home to
another location, get a
change-of-address card
from your local Post Office
and mail it to us.
2...If you join an AIA
Chapter, tell us about it,
listing your current ad-
dress. Busy Chapter secre-
taries sometimes forget to
file changes promptly.
Don't let yourself be-
come an "unknown", a
"moved", or a "wrong
address".....


This Broward County
Chapter exhibit was con-
structed of painted fram-
ing members supporting
three natural-finished
roof vaults of glued-lam-
inated plywood the
whole structure being
ingeniously secured by
aluminum "jiffy joint"
fasteners, which with
aluminum pipes were also
utilized to provide hang-
ing support for the panels
that carried the exhibit
story. The result was a
highly effective booth
which attracted a great
deal of favorable atten-
tion throughout the term
of the BBE Exposition.


Broward Chapter Placed First

in Chapter-Affair-of-Year Vote


Supplementing his Chapter Affairs
Committee Report as published in
The Florida Architect for November,
1958, Committee Chairman John L.
R. Grand announced at the 44th
Convention that activity by the Brow-
ard County Chapter had been voted
outstanding. The Chapter affair sub-
mitted by the Jacksonville Chapter
was judged second; that from Florida's
newest group, Florida Northwest,
placed third.
A novel method was used to report
and vote on activities on which the
Chapter-Affair-of-the-Year could be
graded. Each Chapter Affairs commit-
tee chairman was asked to submit,
on behalf of his chapter, the activity
deemed most notably successful. Each
submission was circulated to all ten
AIA Chapters in Florida with the re-
quest that each Committee Chairman
then grade them all except his own,


giving 10 points for the first, nine for
the second and so down the line.
Poll results were then assembled and
the submitted activities graded.
Broward won top spot for the
sponsorship of an exhibit at the An-
nual Broward Building Exposition
held in Ft. Lauderdale during March,
1958. The exhibit (reported in the
April, 1958, issue of The Florida
Architect) told the architect's pro-
fessional service story in a cleverly
arranged series of cartoons, signs and
drawings. The exhibit was slanted at
the public, was attended at all times
by a member of the Chapter to
answer the questions of viewers and
was excellently received by both
public and press.
Second place in the unique Chap-
ter Affairs "competition" went to
Jacksonville in recognition of that
Chapter's work in developing, staging
THE FLORIDA ARCHITECT






and managing an outstanding exhi-
bition of their city's architectural
development since the great fire in
1901. The exhibition opened June 1,
1958, was viewed by several thousand
people and did much to improve the
public's recognition of their city's
growth and planning problems and
the architects who have participated
in solving them. Entitled "57 Years
of Significant Architecture in Jackson-
ville", this Chapter project was the
subject of an extended report in the
July, 1958, issue of The Florida Archi-
tect by Robert C. Broward, headed
"Fifty-Seven Years of Growth".
A community project by the North-
west Chapter in connection with the
coming Quadricentennial Celebration
in Pensacola won third place in the
poll of Chapter Affairs chairmen.
Various architects of the Northwest
Chapter have collaborated with local
members of the AGC in reproducing
the original Pensacola Village which
was built on Santa Rosa Island in
1723 and later destroyed by hurri-
cane-driven tides. Both architects and
contractors have agreed to accept
revenue certificates for their services
in designing and erecting the build-
ings. This "affair" has brought archi-
tects into the forefront of Quadri
plans in Pensacola.
Placed fourth was the Florida
North Central Chapter for its work
in documenting, for the AIA Com-
mittee on Preservation of Historic
Buildings, five Tallahassee structures
dating from 1800.
Fifth place was voted to the Florida
North Chapter for its recognition of,
interest in, contributions to, the ar-
chitectural profession by citizens of
Gainesville.
Sixth place went to the Mid-Flor-
ida Chapter for instituting its Annual
Awards Banquet, started in 1957 to
give recognition to building contrac-
tors, sub-contractors and suppliers for
outstanding accomplishments.
Seventh, eighth and ninth places
were voted respectively to the Florida
South Chapter-for development of
its lounge area in the Dupont Plaza
Center, Miami; to the Daytona Beach
Chapter for its Beaux Arts Ball; and
to the Palm Beach Chapter for its
cooperative "trade programs".
Florida Central Chapter did not
submit a Chapter Affair-of-the-Year
and did not participate in selection.
DECEMBER, 1958


FLORILITE PERLITE















A poured roof deck or fill of Perlite Insulating Con-
crete is one of the most efficient and inexpensive means
you can specify for reducing interior heat loads. For
example, "U" factors of a 1:6 mix ratio range from .200
to .098 depending on the type of construction and the
thickness of roof fill used.

This high insulating effectiveness makes possible a
substantial reduction in air-conditioning costs. With les-
sened heat loads, smaller units, less tonnage and power are
required and economies like these are often greater
than the costs of the Florilite Perlite insulating fills that
produced them.

In addition . Perlite concrete is lightweight about
one-fifth the weight of standard concrete. So its use
makes possible construction economies, too thus still
further reducing. the cost of using one of the most versatile
and effective materials in building .


F







News & Notes


Church Architecture
Exhibit Planned for
February in Los Angeles

Architects throughout the state
will have the opportunity of showing
churches they have designed at the
1959 Conference of Church Archi-
tecture scheduled for February 17
through 20, 1959, at the Statler Hil-
ton Hotel, Los Angeles. The architec-
tural exhibit, which for many years
has been an important feature of
the Conference, is sponsored by the
Church Architectural Guild of
America and is open to all registered
architects who have completed or
planned churches of any denomina-
tion or faith in any part of the United
States or its possessions since 1954.
Awards will be made in seven
classifications, with special feature or
exceptional merit awards possible if
submissions warrant. A number of


entries will be selected as a traveling
exhibit.
Rules for submission of material
are rigid and differ somewhat from
those covering most AIA exhibits.
Full information relative to them
(and entry blanks) may be obtained
from Mr. H. Walter Damon, 215
Lincoln Avenue, Youngstown 3, Ohio.
Closing date for entries is January 15,
1959.


Product Exhibit Awards
This year two of the 71 firms
represented in the 76-booth Exhibit
of Building Products at the 44th FAA
Convention won the FAA's custom-
ary stainless steel plaque signifying
the outstanding character of their
displays. One, awarded a plaque for
"Excellence of Display" was the
Kaiser Aluminum and Chemical Com-
pany. The other was the Ware Labora-


new process creates


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You'll be amazed! By a photographic
process, beautiful wood grains,
prefinished to perfection, are now
available at the low cost of inexpensive
plywood. There's no plastic, no paper;
it's all wood, and it's beautiful!
Call collect for full details.


WHOLESALE DISTRIBUTORS:
Hamilton Plywood of Orlando, Inc. GArden 5-4604
Hamilton Plywood of St. Petersburg, Inc. 5-7627
Hamilton Plywood of Ft. Lauderdale, Inc.JAckson 3-5415
Hamilton Plywood of Jacksonville ELgin 6-8542

30 THE FLORIDA ARCHITECT


stories of Miami which won an award
for "Educational Value" on the basis
of the presentation of their aluminum
windows.
Selections were made by a jury
composed of RAYMOND KASTENDEICK,
FAIA, treasurer of the AIA; OREN
FROST, Miami, President of the Art
Directors' League of Greater Miami
and an advertising executive with the
firm of J. Walter Thompson; ROBERT
E. DENNY, AIA Public Relations
Counsel; DONALD G. SMITH, presi-
dent of the Greater Miami Chapter,
CSI; and WALTER A. TAYLOR, FAIA,
Director of the AIA's Department of
Education and Research.
Awards of the coveted plaques
were made by Mid-Florida Chapter
president and 1958 Convention Chair-
man JOSEPH M. SHIFALO at the Party
and Awards Dinner.
Though not a recipient of a jury-
selected award, the exhibit of the
Tiffany Tile Corporation of Tampa
drew a record attendance for the Con-
vention-548 by actual count of those
in charge of Tiffany's booth. Archi-






tects and Convention visitors through-
out the state received a portrait on
tile-a quick cartoon sketched by a
hard-working artist who did his best
to capture mood and likeness of his
posing visitors. Some of the results
were good-some not so good! But
visitors and booth attendants alike
agreed that the Tiffany program was
fun-with the eminently practical re-
sult of getting a sample of Tiffany
Tiles into the hands of many poten-
tial specifiers!



The Students' Column

By GEORGE CHELLAG

Guest lecturers have always been
a welcomed and stimulating contact
with the practicing profession. By
courtesy of the Department of Archi-
tecture and the Student Chapter of
the A.I.A. there has been through the
years a healthy program of architec-
tural personalities. Men such as
Buckminster Fuller, Victor Lundy,
Max Abramovitz and others have, in
a most gracious way, given their serv-
ices to enlighten the students of
architecture here at the University of
Florida.
This "enlightenment" has fallen
upon two fields so far this season;
historical and technical. The former
was presented by a gentleman familiar
to the students through the proximity
of his practice, that is a "local archi-
tect," David Reaves. An enthusiast of
the Mayan work of Mexico, Mr.
Reaves has accumulated a most in-
formative and picturesque series of
"first hand" slides. His evening of
Chichen Itza, Uxmal, Labna, and
other more remote areas was a pro-
vocative glance into this amazing
civilization.
More immediate was the study of
climate, "Climate -and Architecture,"
by Jeffrey Ellis Aronin. Here Mr.
Aronin showed the means by which
the architect could "work with the
climate rather than against it." The
lecture offered a re-emphasis of the
important position the climatic en-
vironment holds in architectural de-
sign.
These lectures will continue to for-
mulate and stimulate architectural
thinking here and we anxiously await
each new personality.
DECEMBER, 1958


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inch width; panels of 3-ply, cross-banded
plywood, hardwood faced; and lock-blocks
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You And The A. A. ...
(Continued from Page 14)


A large part of the Octagon's
public relations work, however, is
providing you-the regional, state and
local organizations of AIA, as well as
individual architects-with the tools
and aids to do a more effective job
of public relations in your communi-
ties. In fact, when we come right
down to it,'you-the individual archi-
tect-are essentially the best and most
effective public relations man for
yourself, your work, the AIA and
architecture.
And the public we talk about when
we use the words public relations is
your community: Your neighbors, the
people you work with and work for,
the builders, suppliers, salesmen, and
officials you deal with. The people
you meet on the street.
I believe that to practice architec-
ture means to devote loving care not
just to building, but also to our rela-
tions with people. Not just to com-
munity planing, but also to our
communities. I believe that to prac-
tice architecture means to practice
good citizenship in the broadest and
most enlightened and most construc-
tive sense.
I feel that the architect must be
firmly rooted in his community. It
doesn't do for us to live in an ivory
tower, above and apart from the world
we live in. We are and should be
artists first and foremost. Architecture
is a living art, an art which more than


any other must serve people. Our
work is not hung in museums or
placed in a secluded corner of a hid-
den garden. It is the art of bringing
order, artistic order, into the complex-
hurly-burly of our complex society.
To do this job properly we must
be a part-an active part, a living
part-of that society. We must be
firmly rooted in the life of our com-
munities.
This means, among other things,
that we should speak the language
of the people. Even when we talk
about our work. If architecture is to
be fully enjoyed by all, it must be
understood by all. And that means
that we architects must learn to com-
municate simply and understandably
about it.
It takes time and energy, I grant
you, to serve on boards, to attend
business and service club meetings,
to participate in civic campaigns and
Parent-Teacher Association efforts.
But every minute spent in such activi-
ties is not only good public relations
for our profession. It is also time spent
in the direct service of architecture.
And good service to architecture
and good public relations, it seems
to me, are one and the same thing.
Both are essentially a matter of
human relations. Good human rela-
tions are also the magic words which
should inspire all our thinking about
the AIA.


Now, I am not saying that pro-
fessional competence and good hu-
man relations alone are solving all our
problems for us. But I do say that
the work of AIA is steadily bringing
us closer to meeting the challenges
of the new era of opportunity we are
discussing here.
There are some to whom AIA
means little more than three letters
standing behind their names. Letters
which symbolize a little additional
prestige and standing purchased for
their monthly dues.
But for you and me and the vast
majority of our growing organization
-for all those who actively partici-
pate in the work of AIA-these letters
stand for a world of inspiration and
strength, for a sweeping movement
in the service of mankind.
As Edmund Burke has said: "All
that is necessary for the triumph of
evil is that good men do nothing."
Conversely, if we are active and alert,
if we speak up and participate, if
we advance our best architectural
ambitions together in our professional
organization there is no telling what
we can do to create a better environ-
ment for man-a better future.
With your help The American
Institute of Architects can do much
to make our fondest dreams come
true.
It is up to you.
For the AIA is you-the sum total
of its members.
The shape of the future is largely
in our own hands.


CHROMASTATS have a Brand New Home



I iDirect color prints by Chromastat-low-cost
a photo reproductions in clear, brilliant detail
and tone-will soon be processed from a larger,
new and even more completely equipped plant
than at present. At our new address below we
can serve you better-with the same color
accuracy and reproduction economy which
makes the price of an 8" x 10" Chromastat
little more than that of a standard black and
white photograph.


NEW ADDRESS: 635 S. W. First Avenue
= Chromastats in the 8" x 10" size were made of this rendering
by Joseph N. Smith, III, AIA, of a building designed by Miami 32, Florida FRanklin 9-4501
SAarchitect Charles F. McKirahan, AIA, of Ft. Lauderdale.

3 SQUARE MIAMlTHE FLORA ARCHECT.
32 THE FLORIDA ARCHITECT







Gift Award Proved
a Popular Feature
of 1959 Convention

Interest in what product exhibitors
were displaying paid off handsomely
for six fortunate Conventioneers just
before President Kruse banged the
gavel to adjourn the FAA's 44th
Annual Convention. At the close of
the final business session, Saturday,
November 22, these men received
these awards as the FAA president
pulled their stamped and signed
Product Exhibit folders from a box:
Corporate HERBERT R. SAVAGE,
Florida South Chapter-An all-ex-
pense, ten-day 'Caribbean Cruise foi
two on the SS Evangeline. He re-
ceived a paid-up certificate which can
be exchanged for tickets any time
during the current cruise season.
Corporate L. ALEX HATTON, Mid-
Florida Chapter-A one-and-one-half
by three-foot ceramic tile panel
mounted on a rubbed-finish walnut
base. The panel, hand-crafted by
Ceramist KAY PANCOAST especially
for the FAA Convention award, de-
picts various phases of construction.
Associate R. CARROL PEACOCK,
Palm Beach Chapter-Another all-
expense Caribbean tour, this one a
three-day week-end trip to Nassau
aboard the hotel-ship SS Florida. The
paid-up certificate covers accommoda-
tions for two and can be exchanged
for assigned space at any time.
Associate FRANK K. STETSON, JR.,
Palm Beach Chapter-A first-quality,
top-grain cowhide dispatch case, big
enough to hold an entire job file or
to serve as a swank travel case for
week-end tripping.
Student Associate LOWELL LOTS-
PEICH, Gainesville-An Argus 35mm
camera with a 1.28 lens, built-in
range-finder and flash attachment. A
top-grain leather carrying case was
included.
Student EDWARD W. CASTELLANI,
Gainesville-The finest water-color
set obtainable, including an aluminum
box, porcelainized mixing palette,
three sable-hair brushes and a com-
plete range of Winsor and Newton
tube colors.
This year awards were arranged for
in three categories reflecting classi-
(Continued on Page 34)


in town...


in pavements .* *


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DECEMBER, 1958


on the farm..


in buildings ...









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Gift Awards...
(Continued from Page 38)
fications of FAA membership in
order to make sure that associates
and students as well as corporate
members had the opportunity to re-
ceive an award. Just for fun, two
other "door awards" were made-
one for attendance at Thursday
night's party, the other in connection
with Friday's banquet. Recipients
were:
GEORGE HENDRICK, AIA, Mid-
Florida Chapter, took home the
Thursday night award of a portable
barbecue outfit which included a
rotisserie attachment for use over the
fifteen by eighteen-inch grille.
J. ROBERT SWARTBURG, AIA, Flor-
ida South Chapter, received an Argus
35mm camera and flash similar to
that presented to the Student Asso-
ciate winner as a tangible memento
of the Friday evening banquet.


Opportunity Bulks Big...
(Continued from Page 10)
enough to take care of the entire
ten-million pupils added to the school
population since the war; and in addi-
tion we have built new classrooms for
another five or six-million pupils who
would otherwise have been accom-
modated in ancient and outmoded
buildings. The job of new school con-
struction is by no means finished,
but the basic shortage has been
broken. As a national problem the
schoolroom shortage today is fairly
well down the list.
And it is interesting to note that
the schoolroom shortage was cured
without the aid of any massive Fed-
eral financial assistance. In fact,
Federal aid accounted for less than
two percent of the.total expenditures
for school construction. In other
words, when it got right down to the
highly personal and individual matter
of education for their own children,
the taxpayers of the local communi-
ties and the states voted for the
necessary taxes and bond issues. And
voted to a remarkable extent-on a
nationwide scale-for good architec-
ture, very -good architecture.
If it can be done with schools, it
can be done with other things of
the same or even larger magnitude.
There is an exasperation point beyond
which Americans will not go. Having
THE FLORIDA ARCHITECT







reached it, they boil over into con-
crete, and usually constructive, poli-
tical action. That exasperation point
is very close, in my opinion, in many
aspects of urban life. That is the
reason I am so sure we are going to
see throughout the "Sixties" a rising
tide of action-or healthy reaction-
against all the monstrous problems of
American cities. The architect must
encourage and guide this reaction.
The architect at every opportunity
should try to hold up before the
public a vision of what his city or
his community might look like, might
be. If he does, if you do, then I think
you will be surprised at how soon the
action will follow.
To the architects of Florida, many
of the problems of the old cities of
the northeast and middle-west may
seem a little remote. It doesn't cost
$10-million a mile to correct a high-
way mistake of a generation ago. But
some day, at the rate Florida is grow-
ing, it might. You still have a greater
opportunity than most of the country
to control and guide your growth.
Make the most of it while you can.


ADVERTISER'S INDEX
American Olean Tiles of Miami 8
Associated Elevator &
Supply Co. . .. .4
Blumcraft of Pittsburgh . 11
Bourne Manufacturing Co. . 5
A. R. Cogswell . . 28
Dwoskin, Incorporated . 26
Electrend Distributing Co. . 34
Evershield Liquid Tile . 23
Flamingo Wholesale
Distributors 18 and 19
Florida Foundry and
Pattern Works .. . 34
Florida Home Heating
Institute . . 36
Florida Power and Light Co. 25
Florida Steel Corporation . 6
Florida Tile Industries . 1
George C. Griffin Co. . 24
Hamilton Plywood .. . 30
Interstate Marble and Tile Co. 21
0. 0. McKinley Company, Inc. 27
Mattheissen & Hegler Zinc Co. 26
Miami Window
Corporation . 4th Cover
Mutschler Kitchens of Florida 7
Perlite, Incorporated . 29
Portland Cement Association 33
A. H. Ramsey & Sons, Inc. 3
T-Square Miami Blueprint Co. 32
Thompson Door Co. . 31
Tiffany Tile Corp. ... 16
Tropix-Weve
Products, Inc. 2nd Cover
F. Graham Williams Co. 35

DECEMBER, 1958


F. GRAHAM WILLIAMS, Chairman
JOHN F. HALLMAN, JR., Pres. & Treasurer JACK K. WERK, Vice-Pres. & Secretary
MARK P. J. WILLIAMS, Vice-Pres. FRANK D. WILLIAMS, Vice-Pres.






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2 nephews
1 TV set


1 big house
2 fuel-fired
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THE FLORIDA ARCHITECT












Message From The President


By H. SAMUEL KRUSE
President, FAA


Much of my thinking is done while I mow my
grass. I use a park-type power mower which has
been in the family for ten years and is thoroughly
familiar with the route we take some forty times
a year over the acreage. This provides me with
undisturbed time for thinking as I walk in the
sunshine behind my trusty mower. There are three
acres. Taking out the area for the trees and the
house, there are 2.6 acres of grass to mow. That
provides weekly exercise and hours for thinking.
Nearly all of my speeches, articles and reports
are developed behind the mower so that only the
writing and editing need be done during the short
time allotted for preparation. Last weekend I pre-
pared a few appropriate words for the Construction
Specifications Institute's Florida Charter Dinner, a
talk for the American Society of Civil Engineers-
and this, my last "Message" as your President. In
ruminating in my mind the things that were done
during the past months and things that must be
done in 1959, the Legislative Year, I became over-
come by the realization that FAA stands on a
threshold of greatness. And when I say FAA, I
mean not the officers and directors of an organiza-
tion but the body of its individual members, who,
by becoming members of the AIA, have accepted
the premise that by concerted individual action they
shape the future of their profession.
At the 44th Convention there were given some
of the current opportunities, which, if properly
exploited, will give our profession prestige and state-
wide influence for our individual benefit. However,
not all of the opportunities were mentioned, for
in the Florida Planning and Zoning Association, in
Construction Specifications Institute, in the Florida
Foundation for the Advancement of Building and in
Education we have additional opportunities.
There is danger that we might neglect these
opportunities and not properly exploit our current
advantages. Each individual member must be aware
at all times that his membership in the AIA in-
dicates his acceptance of responsibility in three
spheres of activity: local, regional and national. He
must be conscious that these three levels of respon-
sibility are inter-related-not one on top of the
other, but all dependent upon the individual activi-
ties in three distinct spheres, no one of which is
more important than the others.
Some individuals can devote more time for the


profession than others. These members are usually
the officers, directors and committee chairmen. Most
of us support our profession by paying dues, voicing
opinions at meetings, keeping informed as to pro-
fession problems and maintaining a high degree of
ethical and competent professional service. This last
mentioned support is important to the profession.
But it alone does not influence legislators, does not
give direction to our schools of architecture, does
not set national standards and regulations, nor the
host of things which affect the individual's well-
being about which he can do little except in con-
certed action with other individuals. The effective-
ness of the concerted action is in direct proportion
to the willingness of individuals to agree on a pro-
gram-and then support the program.
Notice how all-important the individual member
becomes. From him springs ideas; from the ideas
a program is devised; and by his individual support
is determined the effectiveness of the program.
Your new President, John Stetson, along with
the new Officers and Board, will develop your ideas
into programs for the exploitation of the opportuni-
ties now apparent to us all. When these programs
are devised he cannot effectively execute them
without your individual support-by paying dues
promptly, by serving on committees when called
upon and by offering timely constructive criticism.
Being a legislative year, it is even more important
that this support be fully given. The 1958 Board
Members and Officers should make a special effort,
whether they are to serve in 1959 again or not, to
pass on to the new directors and officers copies of
last years' minutes and all information they can give
concerning past policies, procedures and administra-
tive organization. Committee Chairmen must do
likewise to their new counterparts. If we can save
orientation time for our new administration, more
time will be available for getting on with the work.
Being your President for 1958 has been a rich
and exciting experience for me and working with
you for the progress of the profession rewarding.
I am grateful for the opportunity to serve you. It is
unfortunate that all the members may not gain the
rewarding experience of Presidency of the FAA.
The President of FAA is in the middle of things.
The big picture is clear from his vantage point. He
sees the national, regional and local scenes at work
-and it makes lots of sense.


/
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