Front Cover
 the architect's vision sets the...
 Table of Contents

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00050
 Material Information
Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: August 1958
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00050
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    the architect's vision sets the pace for the future...
        Page i
        Page ii
        Page iii
    Table of Contents
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
        Page 29
        Page 30
        Page 31
        Page 32
Full Text



for Walls indoors and out


Shown here is the
Coralite Ashlar .
used ontheground
floor walls of the
new Dupont Plaza
Center in Miami.
Scale of the II-
lustraon is ap- *. '
and one-half by
seven feet. Archi- -
fects: John E .
Petersen (1903- .
1957); Frank H,, .,' .
Shuflin, A IA . .. -n r -

Coralite is a native Florida limestone, quarried in Dade County.
It 'has a mildly variegated texture and a color that ranges from
oyster white to a light, creamy yellow . It's cable-sawed to a
one and three-quarters-inch bed width and dimensioned for three
and one-half, seven, ten and one-half and fourteen-inch course
heights . Coralite slabs are delivered to the job in three-foot
lengths to meet most economically the requirements of any
random ashlar design.



Phone TU 7-1525 MIAMI, FLORIDA

Curtain Wall by Ludman
Architect: Robert M. Little, Miami, Fla.
Contractor: Fred Howland, Miami, Fla.

the architect's vision sets the pace for the future...

by Lawrence Field

The plans an architect draws today may well
determine the architecture of the future.

When an architect does project the future
in his plans, he must find the materials with
which to implement that vision.

For example, within very recent years, cur-
tain walls have introduced new dimensions
of freedom in design and given the architect
a new fluidity of line, and a cleanness of
structural concept and mobility.

Eminently practical, ingeniously adaptable,
curtain walls have enlarged the architect's
horizon and, at the same time, achieved
a valuable saving in construction time
and costs.

The Ludman Corporation was one of the
first to pioneer in the engineering develop.
ment and successful installation of curtain
wall in hundreds of buildings of every kind.
Its engineers are constantly formulating
new methods of treatment, new ways of

handling curtain wall design. As a result,
Ludman Curtain Walls offer practical ex-
pression of architectural concepts ... allow
the architect almost unlimited extension of
his ideas.

Ludman Curtain Walls match architectural
vision with superb window engineering that
reduces construction time and costs, yet is
always beautiful, efficient and flexible. They
combine window and wall in one easily
handled, quickly fastened, labor saving unit.
Maintenance is virtually nil.

Ludman Curtain WAlls are easily adaptable
to any wall treatment desired, offering a
wide range of materials, color and texture
for interior and exterior walls.

Patented Auto-Lok aluminum awning win-
dows, intermediate projected windows, or
other Ludman windows, co-ordinate with
curtain wall treatment to increase the grace
and effectiveness of the proposed structure.

Furthermore, an architect can always rely
on the Ludman Engineering Division to
keep pace with his vision, from proposal
drawings through completion. This service
is available to the architect at all times
through his nearest Ludman Engineering
Ludman know-how, based on years of actual
curtain wall experience, has proved of aid
to architects the country over.
Ludman engineers are glad to be of assist-
ance at any stage of planning or construc-
tion, or to help solve structural problems
connected with curtain walls or window
treatment. Ludman is on the job through-
out the actual installation.
In Ludman Curtain Walls lie the means by
which the architect may well set the pace
for the future. Write to us for full, detailed
information on our curtain wall system.
The Ludman Corporation Founded 1936
* Miami, Florida.

of. building.

One practical example: the If-opt rator is guaranteed for the life of the window!

Not only because of low first cost. Top materials, precise engineering, rigid control of fabrication-
these, too, are basic elements of Miami Window products. They insure high, low-maintenance performance
for the life of the structure; and that's the only true measure of fenestration economy in any type
of. building.
Your window specification, like others, can save an owner dollars. Ask for data.

miami window corporation



. . offers architects a Florida-made ceramic
tile of the highest quality in a wide range of
popular colors. Sample available upon request
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OURAClt4^ f


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Sarasota Palm Tile Dist.
St. Petersburg- Tile Dist., Inc.
West Palm Beach -Sikes Tile Dist.
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AUGUST, 1958




1101 o] I


Florida Architect

n 7i I4s ---

Message from the President . . . . .
By H. Samuel Kruse
CSI It Stands for Better Specifications . .
The First of the Second Century . . . .
Architects or Technicians? . . . . .
Convention Keynote by Vincent G. Kling
Aside from Business . . . . . .
The FAA Receives an AIA Citation . . . .
AIA Award of Merit Warm Mineral Springs Inn .
Text by Victor A. Lundy
Buildings' Chaotic Codes . . . . .
By William B. Tabler
Products and Practice . . . . . .
How to Set Up an Office ..........
News and Notes ..............
Advertisers' Index .............
Challenge to Responsibility . . . . .

H. Samuel Kruse, President, 811 Chamber of Commerce Bldg., Miami
Arthur L. Campbell, First Vice-President, 115 S. Main St., Gainesville
William B. Harvard, Second Vice-President, 2714 Ninth St. N., St. Petersburg
Verner Johnson, Third Vice-President, 250 N. E. 18th St., Miami
Ernest T. H. Bowen, II, Secretary, 2910 Grand Central Ave., Tampa
Morton T. Ironmonger, Treasurer, 1261 E. Las Olas Blvd., Ft. Lauderdale

Roger W. Sherman, Executive Director, 302 Dupont Plaza Center, Miami 32.

William F. Bigoney, Jr., Robert E. Hansen; DAYTONA BEACH: Francis R.
Walton; FLORIDA CENTRAL: Eugene H. Beach, Elliott B. Hadley, Anthony
L. Pullara; FLORIDA NORTH: Turpin C. Bannister, Myri J. Hanes; FLORIDA
NORTH CENTRAL: Prentiss Huddleston; FLORIDA SOUTH: James L. Deen,
Theodore Gottfried, Herbert R. Savage; JACKSONVILLE: James A. Meehan,
Jr., Walter B. Schultz; MID-FLORIDA: L. Alex Hatton; FLORIDA NORTH
WEST: Hugh J. Leitch; PALM BEACH: C. Ellis Duncan, Jefferson N. Powell.

This night view of the Warm Mineral Springs Inn,. taken by Alexandre
Georges, dramatically accents the design by Victor A. Lundy, AIA, of
Sarasota, which won for him-and for Florida too-an AIA Award of
Merit at the National Awards Exhibit at the Cleveland Convention. More
illustrations and a descriptive text by the architect start on page 15.

. 4

. 6
. 9
. 11

. 14
. 14
. 15

. 19

. 21
. 26
. 28
. 30
. 32

The FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not for profit, and is pub-
lished monthly at Rm. 302 Dupont Plaza Cen-
ter, Miami 32, Florida; telephone FR 1-8331.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. Advertisements of products, materials and
services adaptable for use in Florida are wel-
comed, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. Accepted as controlled circulation publi-
cation at Miami, Florida.
Printed by McMurray Printers

FAA Administrative Secretary





?4 64 4Q eWifO440..

. . And the bugs are dry-wood termites which
feed, unseen, on finish and structural lumber
alike. They're dangerous and to guard against
their costly ravages, specify WOODLIFING by
dipping or flooding for all woodwork in any
building ... WOODLIFE's ingredients are poison
to wood-eating insects. They penetrate the sur-
face of wood, coat the cells and thus provide a
lasting immunity from attack and infestation.
Also, WOODLIFE is non-staining and actually
improves the paintability of the wood surface it
invisibly protects . .

Ingredients in Woodlife also protect wood from
moisture-damage-swelling, warping, surface-
checking. Woodlife's "anti-wicking" action pre-
vents moisture seepage; and its water-repellant
solution penetrates the surface to coat wood
cells with an invisible, lasting protection.

AUGUST, 1958



\ '

For the rapid transporta-
tion of orders between de-
partments in factory,
office, or hospital . . to
speed a "hot" sample from
mill to laboratory .. deliver-
ing a cannister of oil from
tanker to test lab before
unloading .... nothing-but
nothing, is as versatile as
a Grover Transitube installa-
Whether you specify the
conventional type system
with but four or five sta-
tions, or decide on the new-
est electroncially controlled
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fifty or more stations, you'll
be serving your client best
by using Grover equipment,
backed by 43 years of con-
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May we be of service to
you anywhere in Florida?

501 N. W. 54th St., Miami

Message from

The President

President, FAA

At the next annual convention of bership present at the convention.
the Florida Association of Architects, This has always struck me as being
to be held this coming November at wrong. The FAA is an Association of
the Deauville in Miami Beach, the Chapters of the AIA and should vote
Association, for the first time, will that way. The wisdom of thinking
elect the officers according to a new in terms of Chapter delegates voting,
procedure. instead of the individual membership
Candidates for office will be placed at large, is apparent when we see what
in nomination at the first business could happen next November. I'll give
meeting of the convention instead of you an example using myself and my
the last as was formerly the practice. Chapter to illustrate the point and
Members of the FAA in good stand- not I repeat not as a prediction.
ing and who are registered at the con- I am ambitious. My polo playing
vention then vote for the candidates cronies and I decide to take over the
of their choice by casting a marked FAA and run it the way we want to.
ballot any time after the first business We are all members of the Florida
meeting and opening of the last busi- South Chapter and the FAA Conven-
ness meeting when the successful can- tion will be held conveniently in our
didate will be announced and greeted. geographical area. Miami Beach is a
This procedure was adopted at the far piece from the Northern Chapters
convention in 1957 and made official and not many of their members will
procedure at the convention in Clear- attend the convention, whereas, as has
water. I had the dubious honor of be- been done in the past, every member
ing the last President to be elected by of the Florida South Chapter is
the old procedure. The new procedure assessed for registration at the con-
was formulated to streamline the last vention so many will attend. My
business meeting of the conventions, cronies and I beat the drums of sec-
which often is dragged on past the tionalism and get the Florida South
time scheduled for adjournment. The Chapter all riled-up about sweeping
nominating and balloting in the one the slate. All the Florida South mem-
business meeting was fun for the poli- bers have to do is attend the first
tickers among us, but the fun was at business meeting to be sure I and my
the expense of discharging other im- phony cronies are nominated and
portant business, then cast their ballots before going
The new procedure also assures the to the bar after the meeting. Then we
Association that only members who take over.
are in good standing and are regis- This could happen every time the
tered at the convention, vote. Former- convention is held near a large chap-
ly there existed some doubt, especially ter. Since our conventions are large,
where voting was close and a candi- it can be held only in those areas
date won by a vote or two. Some un- where large chapters are situated. This
successful candidate, drowning his means all our conventions could be
grief in a martini after the election, dominated.
would mumble, "I'da done better, if I have asked Walter Schultz of
I'da got my fvife to vote!" implying Jacksonville, Chairman of the By-
that the successful candidate won by Laws Committee, to write By-Laws
illegal ballots. It could have hap- correcting this situation by changing
opened. the voting system to votes by chapter
The new election procedure, how- delegates. Our FAA Board of Direct-
ever, does not correct a flaw in our ors is representative of the State; our
convention voting system. The Asso- voting system also should be repre-
ciation still conducts its convention sentative of the thinking and the will
business on majority vote of the mem- of the architects of the whole State.

The "Blue



hK I T C H E N S,


Here's the brand new Mutschler kitchen judged best
of show at the recent Cleveland Home and Flower
Show. Like all Mutschler Kitchens, it is the result of
specialized experience and careful planning. Such
"blue ribbon" planning includes latest fashions and
special-purpose features. But, don't be misled. A
design-original Mutschler kitchen can be installed-
whatever the budget! It's ideas, not dollars, that
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for complete

Please s

add, s -

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AUGUST, 1958














"&Sd eelaiea 4p4 Wa4 d"
TAMPA 8-0451
ORLANDO GArden 2-4539
MIAMI NEwton 4-6576

CSI--It Stands for

Better Specifications

The Construction Specifications Institute is rapidly becoming
an important force for improving specification techniques,
clarifying specification forms and terminologies and thus pro-
viding a more accurate construction language. The CSI held
its 2nd Annual Convention in Cleveland last month; and in Flor-
ida one of its recently-chartered chapters is now flourishing.

You have probably heard of the
CSI. But you may not know much
about it. This is to tell you. And with
the telling, goes an invitation pro-
vided you are qualified to join
what has been called "one of the
youngest, fastest growing, most essen-
tial professional groups in the nation's
building industry."
The CSI is the Construction Spc-
cifications Institute, a national organ-
ization which, as of January this year,
had 23 active organizations and 12
in the process of formation. Since
then two have been activated in Flor-
ida, one in Jacksonville, the other in
Miami. And plans of Florida CSI
members contemplate the near-future
development of chapters in the Tam-
pa-St.Petersburg and Orlando areas.
Sprung from a cooperative idea of a
small Washington, D. C., group of
technicians in 1948, the CSI has
grown to a current membership of
3000 and is said by its enthusiastic
adherents, to be expanding at the rate
of over 1000 per year.
This capsule history and growth re-
port are significant. Their significance
does not involve the fact that the
CSI is now sturdy enough to boast a
national quarterly publication, The
Construction Specifier, or the fact
that the organization's second annual
Convention was held in Cleveland,
just prior to the AIA meeting, on
July 5 to 8. What is involved is the
more important fact that the need
for better, more accurate, more in-
formative, more exact and more work-
able specifications is a matter of com-
mon concern for architectural and en-
gineering firms the country over.
It is this central need that sparked
the formation of CSI. And it is the
urge toward development and growth

of better specification techniques to
.meet this over-all need which has
been largely responsible for the almost
phenomenal expansion of the CSI
as a national professional organiza-
The CSI is now on the move for
members. Yet it wisely recognizes the
fact that localities and the force of
local conditions influence building
techniques and the specifications to
guide and develop them. The conclu-
sions, for example, of a CSI Chapter
in Miami, might differ widely from
those of a Chapter in Boston. But
each would reflect the integrity and
constructive possibilities of its own lo-
cality and to this extent each
would be in accord with the overall
policy aims of the national organiza-
These aims are such as any consci-
entious building professional could
accept. Briefly, they are to: Develop
industry-wide cooperation; Establish a
standard nomenclature and format for
construction specifications; Encourage
the free exchange of ideas of all tech-
nical matters concerning specifica-
tions; Develop methods for training;
and, finally, Stimulate recognition of
the specification writer as a profes-
The expanding program of the CSI
could almost be characterized as "Op-
eration Bootstrap," for the individual
and collective interest in it has been
the chief reason for its success. An
example is the program of the newly
formed Miami Chapter of which
DONALD G. SMITH, AIA, of Smith &
Korach, Architects, is president. On
June 14 (second Monday in the
month) it held its second meeting
with almost 100 percent of its 21
(Continued on Page 31)


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AUGUST, 1958

New Scored Tile in Crystalline Glazes are effectively used in the new Toby's Cafeteria, Miami. Architect: Loyd Frank Vann. General Contractor: Sparks Construction Company, Inc.
Tile Contractor: Tropical Tile Company.

Tile has the rare quality of combining flower-

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talline Glazes and Scored Tiles*. m erican




Some 2,000 people registered at Cleveland to attend the first
national convention of the AIA's brand new second century.
And the FAA took a great step forward by winning AIA recog-
nition of Florida as a new AIA Regional District by 1960 . .

It was a polite, sedate and for the
most part well-scheduled Conven-
tion at Cleveland. Attendance by
Florida architects was not as large
as some had thought it might be.
'he pressure of an expanding vol-
ume of work accounted for this in
some instances; and in others last
minute changes in plans made a
hurried re-arrangement of reserva-
tion and credentials necessary. But
the FAA's representation was suf-
ficient to make its ten-chapter vot-
ing strength count in the decisions
of the few real issues which came
on the Convention floor for dis-
cussion and a contest of opinion or
Chief among such matters was
the technical situation which would
clear the way for creation of a new
AIA Region for Florida. This cen-
tered in the amendment of Chap-
ter IV, Article 1, Section 2, of the
AIA By-Laws which would change
the number of regional districts es-
tablished by the Board from 12 to
13, each to comprise the territory
of one or more states. On a motion
from the floor, this proposal was
changed to read, in effect, that
"The Board shall establish no less
than 13 regional districts". With
this change the amendment passed
without vocal objection.
Since the Board had already ap-
proved a proposal to accord both
Florida and California regional
status, this Convention action put
the final stamp of approval on the
FAA petition adopted at the FAA's
Clearwater convention last year.
But the floor revision also cleared
the way for the Board to establish
other regional districts in the fu-
ture, without the necessity of seek-
ing a change in the By-Laws to do
As the matter of Florida's region-
al status now stands, it has been
confirmed by the AIA Board to
take effect, as of this present writ-
AUGUST, 1958

ing, in 1960. Presumably it is not
possible for the formalities of the
situation to be met before that
time, which marks the end of the
three-year term of the present di-
rector of the South Atlantic Region,
formalities would entail, first, the
nomination of a Regional Director
for Florida, to be elected by major-
ity vote by Florida's ten AIA Chap-
ters. This nomination would then
have to be approved at the next
succeeding AIA Convention.
It has been suggested that this
could possibly be accomplished
earlier by completing the nomina-
tion procedure at the time of the
1958 FAA Convention this fall and
seeking the AIA's approval at its
1959 Convention. But a technical-
ity involving the tenure of office of
the South Atlantic Regional Di-
rector apparently offers a legal ob-
stacle to this suggestion.
The two other By-Law changes

proposed by the Board were not
accepted by the Convention. One
would make it possible for the In-
stitute to withdraw membership of
any corporate member when his
work changes so that he is no longer
engaged in professional practice or
activities closely related thereto.
The other proposed that a corpor-
ate member, transferring from one
chapter to another in another state
would be required to obtain a li-
cense or certificate to practice in
the new state as a pre-requisite for
Other than the foregoing, the
Convention confirmed, in routine
fashion all items in the Board's An-
nual and Supplemental Report. The
one exception to that statement
concerned the matter of the East
Front of the Capitol in Washing-
ton. A sharp and extended debate
was staged on this subject one
which completely filled the business
(Continued on Page 19)

John N. Richards, FAIA, Is the New AIA President

The AIA's new president,
born in Warren, Ohio, 54
years ago, assumes his duties
against a distinguished back-
drop of professional and civic :
accomplishments. Educated
at Univ. of Pa. and Cran-
brook, he started a designing
career after scholarship
travel, finally establishing his
present firm, Bellman, Gillett
and Richards, in 1941. An
AIA member since 1935,
Toledo Chapter, he has
served on many chapter and
national committees. He has
been an AIA Regional Direc-
tor, a Second and First Vice
president and a Trustee of
the AIA Group Insurance. He
has served as president of
several Toledo civic organi-
zations and as a lecturer
at Ohio State University.
Married, hq lives in Maumee,
Ohio, a suburb of Toledo. I


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Wi" Shatl 70e Se...





At 42, the Keynote Speaker at the
AIA's 1958 Convention, has been the
head of his own conspicuously suc-
cessful office since 1946 and has won
almost innumerable honors for design
in such diverse building fields as
residences, hospitals, schools and trans-
portation structures. After a brilliant
scholastic career at Columbia and
MIT, he was a designer for Skidmore
Owings and Merrill, prior to opening
his own office. Virtually all of his
principle work has been acclaimed by
professional organizations; and he has
won many awards from both the New
Jersey and Pennsylvania Societies,
with the AIA's First Honor Award
granted him in 1954. He has written
for several professional and technical
journals and his work has been exten-
sively published, both here and abroad.
A member of the Philadelphia Chap-
ter, he has served as its P/R Com-
mittee Chairman and more recently
has been a member of the AIA's
Package Deal Committee.

If last year's theme was, "A New
Century Beckons," we might call this
year's theme, "A New Century Reck-
ons." For although our profession has
grown to manhood in the past years,
we have yet to meet the severest tests
of our maturity.
The building boom would appear
to have become a permanent fixture
of our economy. The estimated value
of construction undertaken by the end
of this year alone, recession notwith-
standing, is close to fifty billion dol-
lars. If we continue to build at this
rate in the future, we are told by
some prognosticators that it will take
no more than a dozen years to match
in new structures the value of all our
buildings now on the ground.
This is both 'a vast opportunity and
a serious challenge. Less than a third
of this volume of building how
much less is hard to say enjoys the
direct services of the professional ar-
chitect. This in itself is not a new
situation; the individually architected
building has always been in minority.
This seemingly insatiable demand
presents unequalled opportunities for
service by our profession. At the same
time, and at the same rate, it gives
rise to new forces within a new and
changing building climate that poses
a grave challenge to the leadership we
seek to provide.
It is this climate I wish to talk
about an atmosphere radically dif-
ferent from that of fifty years ago,
even twenty years ago. As I see it, it
is characterized by four major ele-
ments: the client, the builder-team,

the socio-economic pattern, and new
materials and methods.
Let's examine first the client, the
agent of demand. The age of the
committee is upon us. Instead of the
single proprietor, we now must com-
municate with a group of people a
corporation board, a building com-
mittee, a school board, a parish, an
organization of investors or contrib-
utors. What's more, this committee
or group usually comprises experts
from many fields; typically, there is at
least a lawyer, a doctor, a real estate
man, a banker, a housewife, and the
always-present "hard-headed business-
Probably the most active group-
client is the government, the myriad
federal, state and local agencies en-
gaged in supporting building pro-
grams. Not only do these agencies
purchase their own barracks and of-
fices, but through a great host of spe-
cial aid programs, they have come to
have the power of life or death over
everything from a hospital to an cn-
tire area of a city.
How many of us arc equipped to
communicate with these many spe-
cialists representing the new client
and communicate in their own terms
and thereby gain their confidence and
respect? Can we discuss long term
capital gains, corporation tax struct-
ures, real property values, automobile
traffic flow and next year's building
costs? And how are we selling our-
selves to the public client, the city
planning agency, the redevelopment
(Continued on Page 12)

AUGUST, 1958

Architects or Technicians . .
(Continued from Page 11)

authority, the GSA? As technicians
and skin-merchants producing bro-
chure architecture around the feasa-
bility studies of others or as full-
fledged architects?
The second important element in
the building climate is the builder-
One hundred years ago it was the
accepted custom for our professional
predecessors to supervise work direct-
ly with a small group of craftsman-
contractors. Gradually a new spectre
rose on the scene the general con-
tractor. He appeared to be such a
great threat to the architect's propri-
ety that in 1907 the AIA constituted
a special committee on the Relations
of Architects to the Contracting Sys-
tem. There were cries of "Off with
his head!" or the equivalent, but the
committee contented itself with the
following exhortation:
"There may be times when we ad-
vocate the employment of the general
contractor, but as a rule it should be
the sentiment of the architects of the
that, as far as possible, we should in-
duce our clients to revert to the old
system of letting special contracts for
each important branch of their work."
With the added impetus from va-
rious contractors' associations, the
split-bid procedure has since become
a requirement on public works con-
tracts in most states of the union.
Today, we are seeing the principle
carried to absurdity. The typical ar-
chitected building involves separate
contracts not only for general con-
struction, plumbing, electrical work,
and heating and ventilating, but also
for such items as earth-moving, land-
scaping, steel erecting, kitchen equip-
ment, furnishings and casework. We
have even had a separate contract for
the installation of the gas therapy sys-
tem in a hospital! The general con-
tractor is still on the job, but his role
is scarcely more than that of a pur-
chasing agent. The architect is left
with the responsibility but without
the real authority to coordinate all
these independent agents.
Now aren't we reaping a bitter
harvest from the seeds we ourselves
sowed over 50 years ago? And are we

not builders of a sort when we as-
sume coordination and supervision of
these various and several contracts?
I use the term "socio-economic pat-
terns" loosely to describe the next
element of the building climate. By
this I mean such conditions as the re-
lentless upward spiral of building
costs, forcing a demand for greater
and greater speed in the execution of
a building, and confounding our at-
tempts to budget into the future and
render sound cost estimates.
I mean also the contemporary tax
structure, which has nurtured such de-
velopment devices as the lease-back,
and its attendant complications and
estrangements of the client-builder-
architect relationship. And I mean the
bonded low bid procedure for select-
ing a building team, which is rapidly
becoming the unofficial law in private
development, as it has been in public
works and which, if I may liken to
football, results in the assembly of a
new team of strangers for every game.
I will not go into such abstruse
matters as the place of esthetics in
our contemporary scale of values, ex-
cept to say that the last few decades
have seen an exciting growth, among
commercial and industrial firms, in
the realization that a quality archi-
tecture is good business. On the
other hand, in public works, low cost
has become the measure of building
quality. Where once a city hall or
school was conceived as a monument
to the community's highest cultural
aspirations, it is today, too often, the
impoverished symbol of a low tax
Finally, our cursory examination of
the current climate of building brings
us to the subject of materials and
methods. If the client has multiplied,
the builder has become diffuse, the
economic plot has thickened these
are nothing compared to the prolifera-
tion in the building products indus-
try. -
Modern technology has loosed
upon the building scene an avalanche
of new materials and techniques.
Where once the mark of a quality
product was long-established utility,
today newness, up-to-the-minuteness,
if you will, has become the chief
mark of distinction. There was a time

when a known trade name on a prod-
uct was sufficient to establish its ac-
ceptability. In the highly competitive
materials supply field, many products
are rushed to the market before their
properties are firmly established.
Thus, as our choice of materials multi-
plies, so does our risk.
This situation is dramatically il-
lustrated by a recent decision of the
Common Pleas Court of Philadelphia
in the startling Drexel Institute-Boul-
ware case. Severe damage to a build-
ing resulted when a product used for
roof fill expanded, pushed out the
parapet walls and forced the building
out of plumb. In reply to a suit filed
by the owner against the builder and
architect, the architect maintained
that properties of the fill had not
been properly represented by the pro-
ducer and that his design was ade-
quate in light of its known qualities.
The Court, nevertheless, found the
architect negligent on the grounds
that the properties of the material
had not been guaranteed and that an
architect, in assuming a job, implies
a warrant of the skill, knowledge and
judgment necessary to produce a sat-
isfactory building. According to the
Court, the architect, before specifying
a material with which he was inex-
perienced, should have made tests to
determine the properties of the mate-
rial. In the absence of outside funds,
the architect did not appeal the case.
The significance of this Court ruling
is that we as a profession are held
responsible for the performance of
building materials which we select not
only for their known characteristics
but also for their unknown properties.
How many of us are able to support
our own back-yard testing laborator-
ies? And does not this now famous
Drexel Institute vs. Architect Boul-
ware case aver a responsibility which
the architect is not prepared to meet?
Now let's take a look at what this
climate, the sum of these elements,
has produced. For all its complexi-
ties and cross-currents, it has pro-
duced an enormous amount of build-
ing and the promise of a great
deal more. It has even produced
some good architecture. And it has
brought forth, out of the very soil
we have been trying to cultivate, a
new corporate being, growing rap-
idly at our side, and threatening to
overshadow us. I speak of the con-

solidated-service organization, better
known as the "package dealer" an
organism splendidly equipped to wea-
ther the storms of this climate. By
bringing together in one assembly
line the designer, the general con-
tractor and the subs; by mustering
the capital and equipment to pro-
duce on a fixed schedule at a fixed
price, the package dealer has man-
aged to ingratiate himself with the
harried, many-faceted client, from
the federal government on up and
What do we do about this new-rich
neighbor and his successes, both real
and imagined, in invading the prov-
inces we thought to be ours? From
some quarters of our profession has
come the angry cry, "Outlaw the im-
poster!' Others say he will die of
attrition. We have only to recall the
panic 50 years ago over the general
contractor to realize that this is no
more reasonable than it is possible.
This is a case to be tried not before
the courts of law but before the build-
ing-buying public. And I would coun-
sel you that the best defensive is a
good offensive. The package dealer is
meeting a very real need today, and
instead of trying to prove he is not,
we had better concentrate on how we
can meet that need better. For service
to our contemporary civilization and
not mere self-preservation is ultimate-
ly the only real justification for our
common cause.
The problem before us then, is how
to equip ourselves to provide leader-
ship in the contemporary climate. By
my questions along the way, I have
already implied some of the changes
I think are in order. But they arc
worth elaborating.
First, I think we must match the
client's broad requirements and spe-
cialized demands with an equally
broad and equally specialized service.
It is not enough for us to be experts
in design and techniques; we must
have at our ready disposal expert
knowledge and skills in the fields of
law, taxation, finance, real estate,
land planning and economics. And
we must demonstrate our capacity -
not merely an enthusiasm to
handle large and complex projects.
Second and I am by-passing the
builder-team for the moment -if we
are to assume legal as well as moral
responsibility for the materials we
AUGUST, 1958

specify, we must eliminate every trace
of guesswork from our choices. The
package dealer has occasionally found
ways to do this by buying products in
sufficient quantity to warrant special
tests, or by avoiding any products but
the tried and true. We have not the
facilities to do one, and our creativity
rebels at the other.
But we have an alternative in our
collective professional strength. I
would like to make the concrete pro-
posal that we, the American Institute
of Architects, carry through to its log-
ical conclusion the start made by our
very fine Products Registration Ser-
vice and establish our own prepaid,
entirely professional products research
program. This could be financed, if
you will, by assessing member firms
on the basis of their gross earnings;
and it should be conducted free from
the influence of all building materials
manufacturers' research facilities. But
its findings would be universally avail-
able to the membership to enjoy, as
has been established by the Builders
Products Registration Service, the
gross reference of all members' field
Now we return to what is undoubt-
edly the most problematic element in
the current climate the builder-
team. If there were ever an open in-
vitation to the package dealer, it is the
vacuum of leadership we find today
in the actual process by which a build-
ing is put up. We architects like to
think of ourselves as leaders; but can
leadership exist where authority and
responsibility are divided? Can we be
coach and referee in the same game?
I am not suggesting answers. What
I am suggesting is that we cannot be
content with simply reciting our old
catechism. We must study -and
study hard every aspect of present
day client-architect-contractor rela-
tionships and search out a method of
operation that will protect the client,
honor the integrity of the architect
and his design and produce a well-
built structure in a reasonable time.
The Age of the New Master Builder.
may be upon us; and we had better
make sure it includes us.
Now I don't want to leave the im-
pression that all we must do is adapt
to the modern climate of building,
for that is sheer opportunism. As we
change our own approach, we have an
obligation to effect changes in the

climate as well. We have continually
before us the task of gaining greater
acceptance for sound architectural
ideas, of helping to raise the level of
demand as we improve our ability to
supply. Here, too, a broader approach
is in order. We hear many discussions
in the field of "public relations" of
architecture. Frequently, these re-
solve into efforts toward more "pub-
licity" more space on television, in
magazines, newspapers. All these ef-
forts are important to make people ar-
chitecture conscious. But they ignore
the larger aspect of actual relations
between the architect and the public.
Let me be more specific: I have re-
ferred to the enormous number of
building decisions made today by
agencies of the local, state, and fed-
cral government. These decisions play
a great part in setting standards we
embrace, as a nation, for our physical
environment. And what do we do
about them? Do we simply stand by
and wring our hands while the Post
Office department invites package
dealers to build its buildings, or while
local planning and redevelopment
agencies relegate the architect to the
role of renderer for the master plan?
I say we must participate more act-
ively in the decision-making process,
both as individuals and as an aggres-
sive professional fraternity. For the
individual, this may mean service on
a school board, next to the doctors
and businessmen; service on an agency
staff, or as a consultant. For all of us
as a group it means a more vigorous
use of our organization as an instru-
ment of our common cause.
Well "shall we be architects or
technicians?" The answer, I think, is
in knowing, and acting on, the differ-
ence. The technician is a man highly
competent in a given field,' applying
himself to one aspect of a larger prob-
lem or a larger goal without respect
to its broadest dimensions. The archi-
tect, on the other hand, we have
come to think of as something quite
It's no longer a question of being
different; it's a question of being
more. If we combine our proud pro-
fessional heritage, our traditionally
high standards, and a broad sense of
service, with a technician's mastery
of the intricacies of practical life in
the modern world, we will be good,
I think, for another century at least.

Aside from Business . .

With the streamlined procedures
for business sessions in full effect,
there was plenty of opportunity for
each delegate and visitor to indulge
his personal or official Chapter in-
terests. There was, perhaps, more
than the usual amount of politick-
ing, since officer-elections involved
contests and it had been rumored
that the regional status matter
might be slated for an open discus-
sion on the floor. But this was dis-
posed of without even a breath of
vocal opposition; and even results
of the smoke-filled room arguments
did not ruffle even a hair of the
Convention's collective head.
Seminars filled one morning and
three afternoons of the Conven-
tion's most active days. There were
ten in all; and as at past conclaves,
three were held concurrently dur-
ing each afternoon. Only one per-
son from Florida was slated for
active participation in any of them
- FRANK J. ROONEY, of Miami,
past national AGC president, who
was a panelist on the seminar pro-
gram "How To Make Better Cost
Estimates." As a member of the
national Chapter Affairs Committe,
JOHN L. R. GRAND of the Florida
North Chapter took some part in
the Chapter Affairs Seminar of
Thursday afternoon; and Miss MA-
South Chapter, the FAA represent-
ative to the Convention, received,

on behalf of the FAA the citation
tendered by Committee Chairman
PAUL R. HUNTER, who acted as
This citation read:
through their Annual Conventions,
their magazine, THE FLORIDA AR-
CHITECT, and their many other
activities are furthering the work of
the Committee on Chapter Affairs and
who have initiated in their State an
award for the Chapter-Affair-of-the-
CIATION is presented by the Com-
mittee on Chapter Affairs of the Am-
erican Institute of Architects. Paul
Hunter, Chairman."
For many delegates two items of
the Convention program constitut-
ed special highlights of interest,
judging from the comments from
several quarters. One was the Presi-
dent's reception at the Cleveland
Museum of Art and the Institute
of Art, where the National Awards
Exhibit was excellently presented
with an almost equally interesting
exhibit of work done or projected
by members of the Cleveland
Chapter which acted as hosts to the
The other was the Convention's
"fun night" the Musicarnival
production of "Annie Get Your
Gun", held in a theater-in-the-
round tent and followed by a hearty

session of welcome refreshment.
This also was arranged by the Host
Of the various speeches that by
Curator of Ethnology, American
Museum of Natural History was re-
cecived with what seemed like spe-
cial enthusiasm. Dr. Meade's sub-
ject was "The Anthropologist Looks
at Architecture"; and though she
spoke extemporaneously, she had
apparently taken a long and hard
look at both architecture and archi-
tects, for her speech crackled with
sharp observation and several good-
natured barbs which found the
nerve centers of her audience while
they generated smiles. Here are
some excerpts from her observa-
"This is the first time I have
had a press conference in the last
year where someone hasn't men-
tioned juvenile delinquency. I can
only assume that they think archi-
tects have nothing to do with ju-
venile delinquency which__ is-_ a
point in which I did not concur."
"The problem of our society that
the architect is up against how
to plan in a way that takes account
of change consciously; and how to
bring into consciousness all the
things that were once carried on by
"I wonder, in our changing soci-
ety, if the architect will not have
to take more responsibility, a wider
position than he has at present.
It's no good designing a good com-
munity in a bad region; no use de-
signing a community for the wrong
people to live in . The architect
is going to have to say these things.
And he is going to have to become
involved in more and more plan-
ning of a variety of sorts, so that
each unit will have some growing
relationship to every other unit.
And I suspect also that his rela-
tionship to what he has built will
be of a different order than it is
"If one defines the architect as
a person who is responsible for the
relationship between man-made en-
vironment and the values of his so-
ciety out of that will come beauty
in the future that is comparable
to the beauty that has come out of
the most perfectly fitted societies
of the past."

The FAA Receives an AIA Citation . .

At the Cleveland Conven-
tion's Seminar on Chapter
Affairs, Miss Marion I. Man-
ley, FAIA, received on
behalf of the FAA, a Certifi-
cate of Appreciation from
the Chairman of the AIA
Chapter Affairs Committee.
Shown here is the presenta-
tion. Left to right: Miss
Manley; John L. R. Grand,
Florida North Chapter, mem-
ber of the Chapter Affairs
Committee; and Paul R.
Hunter, committee chair-

Alexandre Georges

AIA Award of Merit . .

Warm Mineral Springs Inn


The AIA National Awards Program has come to signify the very peak
of professional recognition for creative building design. Victor A. Lundy,
AIA, of Sarasota, received the only Award of Merit accorded this
year to a Florida design. The philosophy of this design and the build-
ing which grew from it is described here in the architect's own words.


This motel is built on heavily trav-
eled Tamiami Trail south of Venice,
Florida, at the main gateway and
turnoff to Warm Mineral Springs
whose owners claim with justifica-
tion that this is the original Fountain
of Youth sought by Ponce de Leon
and intend to develop the area into
one of the great health spas of the
world. The motel was designed to
create an entry symbol, to "stop
traffic" and invite tourists in. Some-
thing forceful and compelling with
immediate impact was needed to
make travelers, well on their way to
Miami from the Tourists centers of
the North, want to stop on the lonely
stretch of road.
I was searching for a form that
would somehow symbolize the
thought of the "Fountain of Youth,"
by a plastic flowing shape, that would
also echo the organic growing shape
of a tree. The answer came in the
AUGUST, 1958

adoption of a structural system based
on using precast concrete hyperbolic
paraboloids 14'-5" square (from basic
motel unit width-requirement plus
necessary overlap) in two heights ar-
ranged in a U-shaped plan (the re-
maining wing will be added shortly).
I wanted the identity of each shell
and "stem" to be preserved to keep
the symbolic form intact-and the
arrangement of shells in two heights
in a "checkerboard" pattern makes
this possible in two directions-like a
"forest of 'architectural palmhns." A
motel is a creature of the night to
most guests-although this one is
set up for prolonged stay with kitch-
enette units, for people who wish to
use the mineral baths for awhile-and
at night when the lights are on, the
white shells and rich roof shapes are
silhouetted against the dark sky.
Soundproof dividing partitions oc-
cur on the column lines so that each

motel unit has a ceiling composed of
six concrete half shells alternately high
and low. The six half shells with their
different ceiling levels define use
areas, with alternate lower ceilings
over the sleeping and dining areas,
and higher ceilings over general liv-
ing areas. The space between high
and low shells is filled with clear
plastic sheets. At night, one can look
up between and see the stars.
All the hyperbolic paraboloid shells
arc two inches thick and were cast
right on the site in simple wood forms
of plywood and two inch framing
lumber. The columns, eight inches
square, were precast, prestressed,
erected first and stabilized by the slab,
before the shells were hoisted on. A
continuous weld forms the connection
and the weather seal. There is no
roofing on the shells-they are merely
painted with polyvinyl acetate. Each
(Continued on Page 16)

Award of Merit . .
(Continued from Page 15)
column was cast with an interior two-
inch copper pipe which leads to an
underground drainage system. Three
of the shells were lifted up on higher
columns of varying height to form
the sign of the motel, a free-standing
piece of "sculpture."
Sliding glass doors open up from
each unit to the central garden court.
Rear and side exterior walls arc of
charcoal colored "brickcretc," a lo-
cally-made concrete brick. These are
stacked vertically to emphasize the
upward lift of the design and alter-
nately recess and protrude in check-
erboard fashion to echo the roof de-
sign. Dividing partitions arc of wood
frame, insulated and covered with
ribbon-stripe mahogany. Floors arc
The columns and roof structure
went up first. The interior dividing
partitions are non-structural, of course,
and independent of the roof, and
they are kept to door height within
each living unit, so visual flow of
roof is uninterrupted from front to
Columns are exposed on the out-
side, so that a complete half shell
in the two heights forms a large over-
hang against sun and rain, important
where one feels the need of a "hat"
as shelter from these elements.
Air conditioning is a hot and
chilled water system-under slab so
as not to disturb the roof. Each unit
has a room air conditioner which
cantilevers from the side wall and
forms a baffle when one enters the
room from the rear. A feature is made
of this, and this element conceals
indirect fluorescents both above and
below, the one under shining on a
planter cut out of the terrazzo below.
The horizontal sliding doors are cov-
ered completely with drapes for se-
clusion. They can be opened on the
central garden area and are screened

These two views of a typical apart-
ment in the Warm Mineral Springs
Motel suggest how the varying heights
of the overlapping half-shells of the
precast concrete hyperbolic paraboloid
roof units produce an unusually intrig-
uing pattern of light and shade and
flood the room with clerestory day-

Above, juncture of two wings of what will ultimately become a
U-shaped plan provides a sheltered court, sheltered by the half-shells
of the precast concrete units which form both framing and roof
members. Note how the structure is scaled to human dimensions,
yet conveys an impression of soaring height.

if natural ventilation is desired.
Entry is from the rear where cars
are parked. The low ceilinged sleeping
area.has two beds. Opposite it is the
living area with room for two easy
chairs in pigskin and a TV set. The
remaining two areas are the dining
area with a square table and four
chairs, and the small kitchenette area
with an efficiency unit containing a
small sink, range, oven, counter and
built-in storage cabinets over. The
interior space is intended to be a
"living" one, despite its small size,
ever-changing as one moves about it.
The motel caters not only to transi-
ents and overnight guests but to visi-
tors who wish to stay indefinitely for
the springs, and each unit is intended
to be a self-sufficient for a prolonged

Right, the Inn lobby is two half-shells
wide, like the motel rooms, and is
enclosed above three walls of sliding
glass doors with clear plastic sheets.
The photo reproduced on page 15
suggests the brilliance of the struc-
ture at night; this one the pattern
of the roof etched against light from
AUGUST, 1958


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First of the 2nd Century...
(Continued from Page 9)

session on Thursday morning. The
net result was to approve the
Board's resolution that the AIA
policy of opposition to the exten-
sion of the Capitol's East Front be
In this debate, Florida was con-
spicuously and most ably repre-
sented in the person of DR. TURPIN
C. BANNISTER, FAIA, Dean of the
College of Architecture and Fine
Arts of the University of Florida, a
member of the Florida North
Chapter and a director of the FAA.
Dr. Bannister spoke in company
AIA past-president, in support of
the Board's resolution. The consen-
sus of the Florida delegates who
heard him was that he delivered one
of the most pointed, finished and
forcefully presented addresses of
his career. There was both fire and
conviction in what he said; the new
AIA region of Florida can count
itself fortunate that a scholar with
Dr. Bannister's background of fact-
ual history maintains a professional
home within its boundaries and
that he has the urge and interest
to participate nationally in matters
of professional importance.
Another exception to the general
statement concerned the Board's
published recommendations relative
to revision of the Institute's com-
mittee structure. After a brief dis-
cussion the Convention voted to
adopt a resolution that an Institute
Committee on Building Codes be
formed. It also voted disapproval
of the Board's recommendations
that several of the now-existing ver-
tical committees be made general,
thus reducing the size of their per-
The net result of these Conven-
tion actions was to cloud somewhat
the whole issue of the Institute's
committee set-up. Presumably, this
now exists as in the past; and there-
fore the Institute's current commit-
tee structure is the same as that pub-
lished in the AIA Document No.
278-C, issued during the fall of
1957, with the addition of the build-
ing code committee noted formerly.
If this interpretation is a correct
one, individual chapter interests, on
local, regional and national levels,
AUGUST, 1958

now involve 12 vertical committees
- 13 including building codes. On
this basis, the committee structure
of the FAA as discussed by Edgar
S. Wortman in an article in The
Florida Architect for October, 1957,
and as published in the March,
1958, issue is in proper alignment
with the current Institute situation.
Election of new officers was
marked, for the first time in many
years, by contests, which, though
conducted with a complete absence
of acrimony or pressure, were none-
theless definite. JOHN NOBLE RICH-
ARDS, FAIA, of Toledo, who won
the presidential election over AL-
Worth, Texas, and RAYMOND S.
KASTENDIEK, of Gary, Indiana, were

One of the addresses given during
the opening session of the Cleve-
land Conference was presented by
a New York architect who special-
izes in hotels and has first-hand in-
timate experience with building
codes in many cities in this coun-
try and abroad. Published here are
significant excerpts from Mr. Tab-
ler's address.
Who prepares these codes and
regulations by which we build? If
we do, we had better get together.
Let's examine a few of the require-
In most hotels the ballroom
should be located on the second
floor. In Hartford the code re-
quired that it be placed on the roof,
in Dallas not above the eighth floor.,
in San Francisco on the ground
floor, and in New York City it
would be practically mandatory
that it be located in the basement.
You can't even build a profitable
convention hotel in New York.
Why? If you build a hotel rather
than an office Building, you have
to throw away approximately 35%
of your land because of the zoning
requirement. The codes and con-
struction regulations have made the
cost of a hotel prohibitive. You
can't even enlarge the existing ones
that have columns stubbed through
the roof'with original plans filed

re-clected as secretary and treasurer
go, last year's vice president, won
the election for first vice president
by a narrow margin over ALBERT S.
GOLEMON of Houston, Texas; and
Angeles, was chosen as second vice
president, the other two nominees
lanta, and AUSTIN W. MATHER,
Bridgeport, Conn.
Nominees for Regional Directors
confirmed for office by the Con-
vention were: HAROLD T. SPITZNA-
GEL, North Central States; FREDER-
ICK H. PORTER, SR., Western
New York; and ALONZO J. HARRI-
MAN, New England.

with provision for a future addition
because of the down zoning in
In New York we are still living
in the "Brass Age". We can't use
copper pipe with soldered fittings
far water piping. We can use iron
pipe that was the "Age Before
Brass". It all has something to do I
think with the fact that these two
pipes have to be cut and threaded.
I have been told by some that the
warm water in the hot water faucet
might melt the solder but then
why are the steam fitters allowed
to use it?
In New York we can't spray
paint, we can't even roll it on. But
don't laugh! We can use a 5-inch
wide brush and many of you can
only use a 4-inch.
All of this is not confined to
New York. Even in plumbing what
is required in one city is prohibited
in another. Drum traps on bath-
tubs which are prohibited in Bos-
ton, New York, Washington, D. C.,
and Los Angeles, were required in
Dallas and Denver and are still in
thousands of cities across the coun-
try. Why? Because it requires more
material and labor and costs every
house owner about $50.00 more per
bathroom. In our bathrooms in
Pittsburgh we have 400% more
(Continued on Page 20)

Building's Chaotic Codes ...


Buildings' Chaotic Codes...
(Continued from Page 19)
vent piping than is required by the
National Plumbing Code. You see
they like plenty of iron in Pitts-
Exit units in Massachusetts have
to be 24" in width as compared
with 20" in Pittsburgh. People are
wide but thin in Massachusetts for
they only occupy 6 sq. ft. in an as-
sembly room as compared with 15
sq. ft. in Jacksonville, Florida.
Speaking about the size of peo-
ple. In Texas, ceilings must be 8
feet high with portions dropped to
7'-0". In Puerto Rico the minimum
ceiling anywhere is 9 feet with 15
feet minimum in public rooms.
In the Boston Statler Hilton the
Massachusetts Department of Pub-
lic Safety requested and it was pro-
vided 136 feet of swing door egress
to the exterior from the public
rooms in the lobby area with a max-
imum occupancy of 2863. This did
not include the additional enclosed
stairways from the typical floor
bedrooms. By way of comparison,
at the same time the Empire State

Building with only 31'-1-V2' swing
door egress advertised 25,000 ten-
ants, 50,000 floating population
and an emergency capacity of
80,000 people.
Stairway requirements arc also
peculiar. After the disastrous hotel
fires in the past, codes prohibited
transoms in bedrooms because of
the fire coming up an open stairway
got air and oxygen through them
or when guest room windows were
open or broken. Yet today in fire
tower stairs, we provide this air and
oxygen at the very point the guest
is seeking refuge while at the same
time, in the same cities and states
such as California, open stairs be-
tween guest room floors still exist.
While building Statler Center in
Los Angeles the plans had to be
cleared with 21 different City,
County and State codes and over
200 appeals for modification had
to be made. That was good. They
are progressive. Try to build in
cities or states where there are no
This is all a sad commentary on
our role in life today. We, with
all the technical development and

mass production methods, can't
even use them. Contrast this with
the five hotels I happen to be do-
ing abroad. They want to follow
the latest technical developments
of the United States. On each we
are following the National Plumb-
ing Code, using a fraction of the
amount of pipe. We are buying
American-built products in the for-
eign markets at approximately 60%/,
of the cost we are paying in the
United States with middlemen and
distributor mark up.
Gentlemen, we have a challenge.
The people abroad are willing to
use our technical knowledge and
mass production. We have all this
technical knowledge and can't use
it. Let's do something about it.
Let's ballot on recommended codes
and assemble and publicly expose a
list of 25 or 50 of the most "un-
wanted" restrictive practices. I
would estimate that approximately
1/3 of the construction cost could
be saved in major areas of the Unit-
ed States.
If we heed the warning maybe
the future can look back and say,
"This was our greatest age."

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When Is A Door
Not A Door?
The smart aleck answer to that
ancient riddle-question used to be
"When it's ajar!" Today, however, a
division of New Castle Products, Inc.,
has found an engineering answer to
it in the form of a moving column
of air to replace all the physically-
evident components of exits and en-
trances. The new arrangement is aptly
called "Air Door." Essentially, Air
Door is a sort of shallow vestibule at
a building's entrance-without any
physical obstruction. Through a svs-
tem of air-handling equipment, a
blanket of air is moved downward
from a ceiling grille through a floor
grille. The flow is controlled both as
to velocity and direction so that in-
filtration of outside air, dirt, rain and
snow is prevented-as is exfiltration
of inside air cooled by air-conditioning

This new idea in unobstructed ac-
cess and egress openings is said to be
as efficient in preventing losses of
indoor heat during winter seasons in
cold climates-and it is claimed that
heat losses can be reduced as much
as 80 percent compared to use of
swinging doors under extreme weather
conditions. In warm climates, how-
ever, the claims that Air Door pre-
vents entrance of dust and dirt-even
insects-while maintaining an unob-
structed opening are more to the
Actually, Air Door is a "packaged
system" of air-handling which can be
made automatically adjustable to
changes in temperatures and wind ve-
locities of its location within certain
practical limits. The package involves
the necessary air-handling equipment
-blower, heater, grilles, plenums,
ctc.-and framing members which
form the vestibule within which the
equipment operates. Standard height

of the vestibule is eight feet, with a
present maximum of 12 feet. Stand-
ard widths vary from two to 10 feet,
but various combinations make pos-
sible unobstructed openings up to 20
feet wide.
For security purposes, Air Door in-
stallations can be fitted with any of
the standard types of sliding or re-
tractable closure units.

Tiles in Circles
What is said to be the "first major
new tile design in more than 2,000
years" has been developed by a former
master tile setter who is now manu-
facturing the new ceramic units in
Tampa. The substance of this claim
is a series of circular and segmented
octagonal shapes, which, in combina-
tion can be used to produce a wide
variation of visual patterns from the
25 colors in which the unusual tile
units are being produced. The new
ceramic shapes-named "Mecca" by
the Tiffany Tile Corp.-can also be
used in combination with standard
square and rectangular shapes. Me-
chanically the new tiles have been
(Continued on Page 22)


PROJECT: Dental Arts Bldg.
Gainesville, Florida
ARCHITECT: David Reaves
Gainesville, Florida

* economical cost of ZINALOY is approximately half
that of copper due to its lower pound price and its
lesser weight (20% less than copper).

* corrosive resistant ZINALOY forms a protective
coating of its own against the elements resists
atmospheric corrosion. Will not crack or peel. Will
not stain adjoining materials.

for open valley, facia and thru-wall flashing

* permanent virtually indestructible, ZINALOY re-
quires no protective coating when set in concrete or
mortar, weathers to a pleasing gray. Suitable for
marine atmosphere conditions.

* versatile ZINALOY can be cut, hammered and
formed on the job or in the shop without special tools.
Will bend flat on itself without fracture at 70*. Easily
soldered with medium hot iron, 50-50 solder.

FLORIDA SALES AGENT: D. W. Lansing, Southern Sales, P. 0. Box 1993, Ormand Beach, Florida
Horne-Wilson., Inc.,
Conklin Tin Plate Ahrens Materials, Eagle Roofing & Jacksonville, Miami, & J. M. Tull Metal
DISTRIBUTORS & Metal Co., Inc., West Palm Art Metal Works, Orlando, Fla.,Atlanta & & Supply Co.,
Atlanta, Ga. Beach, Fla. Tampa, Fla. Albany, Ga., Charlotte, N. C. Atlanta, Ga.

MATTHIESSEN & HEGELER ZINC COMPANY* estabhshed 1858 La Salle, Illinois

AUGUST, 1958 21

Products and Practice .

(Continued from Page 21)
designed with improvements such as
deeper cushions, deep-ribbed backs
and spaced lugs to facilitate more
accurate installation and better ad-

Wrought Iron Development
The years-long efforts of the
Wrought Iron Pipe Institute to estab-
lish the virtues and permanence-qual-
ities of "genuine" wrought iron for
both waste and supply systems for
buildings has been finally capped by
a new metallurgical development of
the A. M. Byers Company. This is
called "4-D Wrought Iron" and repre-
sents, according to the Byers Com-
pany, "the most significant develop-
ment in the history of wrought iron
The new piping material is said
to offer as much as 25 percent more
resistance to corrosion than standard
wrought iron and to possess a greater

uniformity of material. It may be
readily cut, bent and threaded and is
said to embody a self-fluxing action
thus facilitating production of sound,
durable welds.

Guaranteed Flush-Valve

A new flush-valve of the diaphragm
type has been perfected by the
Kramer Flush Valve Division of the
Haws Drinking Faucet Company and
is said to be the first unit of this type
to provide a "wear-proof" nylon ope-

rating plunger. The company calls its
new product "Nyla-Phragm" and is-
sued the unit only after the produc-
tion model had been tested through
over 600,000 flush cycles without a
failure. The new flush valves will
carry a five-year guarantee, presum-
ably based on the perfection of the
nylon operation plunger and the Icak-
less handle assembly.

New Precast Units
of Cellular Concrete
Lightweight, cellular concrete is by
no means a new product. But though
it has been widely used in Europe,
its employment in either job-poured
or precast forms has been surprisingly
meager in this country. Thus the de-
velopment of precast cellular concrete
products by a plant in Sarasota is
noteworthy as making available a
range of concrete building units that
are not only new to Florida but ap-
parently have wide application here
to meet a variety of local conditions.
(Continued on Page 25)







F ,_T

J jFPL is at your
service for free
*s u consultation and
assistance. Call our office for
full details and specifications .
to qualify your homes for the
Live Better Electrically Medal-
lion . the architect's hallmark
of excellence.

- -~-- -
___________ N

Now, there's a way to further emphasize,
in terms your client will understand, that the
homes you design are completely modern! Be
sure they qualify for the Live Better Electrically
Medallion. Your clients will quickly recognize
this "seal of approval" because it's backed by a
multi-million-dollar, nation-wide promotion to
guide homeowners to better living more
modern living electrically!
* Full Housepower with large enough wire and ample
circuits, outlets and switches for maximum convenience
and efficiency.
* All-Electric Kitchen designed for a full array of modern
basic electric appliances to save time, work and money.
* Light Conditioning to provide ample light in every room
outdoors, too.
* Oil Or Gas House Heating with a permanently installed
central system to warm the entire house.


AUGUST, 1958


* Top Chord spacer speeds truss placement and erection.
* Guarantees spacing for Plywood sheathing.
* Eliminates individual truss measurements.
* Eliminates need for temporary wood ties and saves
labor to remove same.
Provides visible aid for building official inspection.

2445 N.W. 76th STREET, MIAMI
Manufacturers of Specialty Building Products


Structural horizontal strut permits use of 1/2" Rock Lath
applied directly to lower chord of truss thereby elimi-
nating use of any wood stripping.
Spaces truss on two foot centers for positive Rock Loth
Distributed by
Miami, Ft. Lauderdale, West Palm Beach-Tampa & Orlando
Sold Through the Following Dealers:
Alexander Hardware Pacific Lumber East Coast Lumber
N. Miami Hardware Rinker & Co. Smullian Bldg. Supply
Bes-Block Co.

DuPont Plaza Selects McKinley Products!
The beautiful new DuPont Plaza Center, Miami, Florida, chose McKinley Ventilated Sun Cornices for pro-
tection against sun's glare and heat, and for attractive appearance.
Architects: Frank A. Shuflin, AIA; John E. Petersen, AIA. "' ;'-. For details, con-
4 .tact your Mc-
..Kinley Represent.
a t i ative-s ee
S weet's Architec-
tural File 19e/Mc.
L z i o

engineered and manufactured by the 0. 0. M cK IN LEY Co., inc.
Indianapolis 5. Indiana
- -- -- -

... and other metal products




Products and Practice .

(Continued on Page 22)
Cellular concrete, once a sort of
laboratory curiosity, is made by two
general methods. One involves mix-
ing a foaming agent with a cement-
and-sand slurry until the mass hardens
into a lightweight, cellular structure.
The other involves use of chemicals
-aluminum powder and sodium hy-
droxide with a cement slurry which
may contain a variety of silica ingredi-
ents. The resulting chemical action
releases millions of tiny bubbles which
entrain in the slurry and expand the
mix as much as 120 percent. When
steam-cured and finished, the cellular
panels weigh about a third that of
ordinary concrete per square foot.
Their thermal insulating value is ex-
tremely high a "U" value of .18
compared to 2.18 for dense concrete
- and their body is such that they
can be sawed, cut, drilled, chased and
At Sarasota the Cellular Concrete
Products Corporation, headed by
PAUL and WARREN BEALL, are mak-
ing these cellular panels in three
densities 36, 42 and 48 lbs. per
square foot. Currently they are be-
ing produced in wall panels and in
18-inch by 8-foot roof panels four
inches thick. Wall panels are of 8-
inch thickness, are integrally rein-
forced with welded mesh and attach-
ment angles and plates, and can be
manufactured in sizes from four to
eight feet in width and from eight to
twelve feet in height.
Called "Celcon" by their manu-
facturers, the wall panels can be faced
with almost any finish including
porcelain enamel- which an archi-
tect may wish to specify. Cellular con-
crete is, of course, absorbent to moist-
ure; but with an impervious exterior
facing, the Celcon units are said to
require no furring for interior finish.
They may be left exposed and paint-
ed; or plastered with as thin a coat as
possible to produce the finish desired.
The Sarasota plant has been in ex-
perimental and development opera-
tion for almost two years. It is now
in production, however; and the light-
weight insulating units are being
handled in Florida by Leudeman and
Terry of Coral Gables for the F. Gra-
ham Williams Company of Atlanta.
AUGUST, 1958



AND ALL Thompson doors
stands the guarantee that the
finest materials and workman-
ship have been employed in the
manufacturing of a quality

Thompson flush doors, in beau-
tiful figured gum, lauan ash
and birch can be specified for
both exteriors and interiors in
both standard and special sizes.

*.............' Lightweight, but sturdy, Thompson flush
.......... doors are noted for their rigidity and
resistance to warping and twisting. This
quality is the result of high manufacturing
standards that include: cores of wood ribs
spaced 4-inches apart and butted against
stiles on alternate sides to provide continu-
ous vent space; stiles of a 1 1/8-inch
minimum width; rails of a minimum 21/2-
inch width; panels of 3-ply, cross-banded
plywood, hardwood faced; and lock-blocks
4-inches wide, 20-inches long centered on
both sides. Only non-shrinking, craze-re-
sistant adhesives are used to produce inte-
grated bonding that is highly resistant to
1_ both moisture and mildew.
In addition to 11 standard sizes-1/6x
6/8 to 3/0 x 6/8 interior and 2/6 x 6/8
to 3/0 x 7/0 exterior-Thompson flush
1 niin doors are obtainable in special sizes.


355N 1, tet 0 8th~l Ae] t 7 30q E-glr et- A en

0 0

A Panel of Experts Advise on

How To Set Up an Office

At the Cleveland Convention's
Tuesday afternoon panel on "How to
Set Up an Office," a business man, a
tax attorney and an architect discussed
everything from tax problems to bo-
nuses for employees. The architect,
stressed the importance of employer-
employee relationships, in spite of the
fact that "employee turnover is less
of a problem today than it has been
in the past."
Schwartzman's office has evolved a
code of practices and procedures
which is given to each new employee.
The employee must read the code and
indicate both an understanding and
an acceptance of its conditions. In-
formation covers such items as over-
time and expenses, holidays, vaca-
tions, sick leaves and others. Schwartz-
man strongly advocates some sort of
an office code for all firms and sug-
gested that these could best be devel-
oped locally through a mutual ex-
change of information between co-
operative architects on a confidential
The business man was DOUGLAS A.
RUSSELL, general manager of the ar-
chitectural firm of Daniel, Mann,
Johnson and Mendelhall in Los An-
geles. He urged the departmentaliza-

tion of an architectural firm to use
the "highest talents of members
where most applicable." He said that
the professional man had too many
things to concern himself with in the
efficient operation of an office. Be-
sides the obvious demands of archi-
tectural activities, there are such mat-
ters as sales, production, payrolls, ser-
vice, research, personnel and taxes
which require time and thought -
and are all important to a smooth and
profitable office operation.
Russell strongly advocated that ar-
chitects recognize their need for ad-
ditional specialists on jobs and utilize
their talents whenever possible. He
called also for a better understanding
by the architect of the client's eco-
nomic problem and the economics
of construction involved in the archi-
tectural solution. He indicated that
the financial and promotion plans for
a building often have important influ-
ence on its overall development; and
these often differ depending on
whether the client will own the build-
ing or whether he is building it for
lease to others.
In discussing the business operation
phase of professional activity Russell
recommended that architects pay par-
ticular attention to their insurance

portfolio. lie advocated use of the
most competent insurance broker in
the firm's home community and sug-
gested that a semi-annual or quarter-
ly check be made with the broker to
insure overall adequacy of the pro-
As to profit-sharing and bonus plans,
Russell recommended that a clear pro-
gram be outlined to employees regard-
ing these. Bonus distribution at
Christmas is a bad practice, said Rus-
sell, in that it implies a gift, rather
than increased earnings resulting from
efficient and profitable operation of
the office. He suggested that bonus
distribution be made at mid-year.
The tax attorney was CARL F. BAU-
ERSFELD, of Baltimore, Md. He de-
plored the fact that tax laws discrim-
inate against professional men in that
most architects, like lawyers and doc-
tors, cannot work within a corporate
framework. He described efforts of a
group of doctors to associate for the
purpose of reducing taxes, but did not
suggest this procedure as an answer to
the problem for architects.
Bauersfeld said that the solution to
the professional man's overall problem
was embodied in the Jenkins-Keogh
bill, now pending in Congress. This
bill would permit professionals and
other self-employed persons to take
current deductions for funds to be
paid into a trust fund for use after re-
tirement. In effect, this would defer
the tax on current earnings until the
money was withdrawn at retirement.

CHROMASTATS Photo Copies in Full Color

Direct color prints by Chromastat, provide
sharp, clear definition, brilliant depths and
highlights, color accuracy to match the orig-
inal. In only 3 days plant time you can get
them in sizes from 8" x 10" to 20" x 30"
at surprisingly low cost. Price of an 8" x 10",
for example, is little more than that of a
standard black and white photo.

32 S.W. 1st Street, Miami 32, Florida
Phone: FRanklin 9-4501

Chromastats in 8" x 10" were made of this rendering,
by Joseph N. Smith, III, AIA, of the Dade Federal
Savings & Loan building, Miami,, Edwin T. Reeder
Associates, architects. Size of original was 18" x 24".

S3QUARE -MIAMIWYz,,rtd _r,/4e


Let's face it!


AIOU didn't even change
Lost winter, olde hist ory, ays a ear when
...the 35 year average o dday a yeat
StheFlorida homes need heat"

Most Florida folks remember last winter. This summer, in our news-
paper TV radio billboard advertising, we have reminded those who
might have forgotten. We believe you'll find 100% acceptance of
your recommendations for central oil or gas home heating as the cheapest
and best solution to Florida's cold-snap heating problem.

1827 S. W. 8th STREET, MIAMI

AUGUST, 1958 27





News & Notes

P/R Meeting at
Florida South Chapter
Good public relations is 90 percent
doing the right thing and 10 percent
telling the people about it, a prom-
inent public relations consultant told
the July monthly meeting of the Flor-
ida South Chapter of the A.I.A.
"The ingredients-doing the right
thing and then telling the people
about it-cannot be separated if the
recipe is going to work at all," de-
clared Franklin J. Fox, partner in the
Coral Gables firm of Flynn-Fox.
"I'm sure that the great majority of
architects have been doing the right
thing and the ethical thing in their
daily work for many years but perhaps
they have been content to let the do-
ing stand alone.
"It is also necessary that architects
TELL the public that the architect-
ural profession is doing the right
thing, Fox asserted.
About 100 members of the Florida
South Chapter attended the dinner
meeting in the University Room of
the DuPont Plaza Hotel, Tuesday,
July 15.
Fox set forth a formal definition of
public relations as:
"Public relations is the attempt by
information, persuasion and adjust-
ment to engineer public support for
an activity, cause, movement or insti-
Information is disseminated to the
general public through newspapers,
radio, television, magazines, movies,
luncheon speakers and lecturers, he
pointed out.
"All of these media depend upon

information and if you have some-
thing to sell, whether it's a pair of
shoes or an idea, you've got to display
it through dissemination of informa-
tion," Fox said.
The speaker pointed out a few
"do's" and donts" in connection
with dealing with newsmen.
"Treat a reporter as your equal.
"Be prepared with facts.
"Give straight answers.
"Say, 'I don't know,' if that is the
"Keep all promises.
"Be sure the reporter gets the facts
"Be sure he understands clearly
when you're talking off the record."
"Be hard to approach.
"Be mysterious when approached.
"Talk on an important matter and
then expect the reporter not to print
the story.
"Overuse the phrase: 'Don't quote
me.' (In fact, avoid it.)
"Try to edit the reporter's story.
"Burden the reporter with your past
sad experiences with newsmen.
"Lose your good manners."

Firm Changes
ROBERT L. SHAW has been named
as a partner in the Sarasota firm of
uate of Georgia Institute of Tech-
nology, the firm's new partner ob-
tained his State Board registration
in June.
EATON have announced formation of

Custom Cast Placques

We can fill all your design needs
for any type, size or shape of

cast bronze or aluminum placques, name
panels or decorative bas-reliefs ...

3737 N. W. 43rd Street, Miami


a partnership under the name of Wiel-
age and Eaton, Architects, at 1303
Dale Mabry, Tampa. Both principals
are members of the Florida Central
Chapter, AIA; and Eaton is chairman
of the FAA's Committee on Educa-
JAMES E. LYNSKEY, Architect, has
announced removal of his office to
3325 S. W. 97th Court, Miami 55.
His new telephone number is CAnal
POPE AND BLAKE, Architects, re-
cently moved their office from 11 S.
E. Fourth Ave., to their new building
at 1310 N. E. Eighth Street, Delray
Beach. The new telephone number is
CRestwood 8-2603.
The Maryland firm of JOHANNES
AND MURRAY have opened a branch
office at 410 So. Lincoln Avenue,
Clearwater under the name of Jo-
GEORGE C. HADDOX, Associate. All
three principals are corporate AIA

New Planning Project
by Sarasota Architects
A cooperative effort between the
architects of Sarasota and Downtown
Sarasota Inc., businessmen's associa-
tion of the central business district,
may some day result in a face lifting
of this resort city's downtown area.
A committee of the Sarasota Asso-
ciation of Architects has agreed to
take on as a civic project the job of
evolving long range improvement
ideas for downtown Sarasota.
Nucleus of the committee is JOHN
WEST, all members of the American
Institute of Architects. But early ses-
sions have drawn more volunteer
workers on the problem, including
City Planning, Zoning and Building
Director R. W. PAVITT, his assistant
ED OsGooD, architect BERTHOLD A.
BROSMITH, associate of PAUL RU-
DOLPH, and the Executive Secretary
of the Downtown Association, GIL-
The group meets at least weekly,
with the City officials and Downtown
Sarasota secretary providing factual
material and the architects working
with them to establish a realistic pro-
gram for long-range rehabilitation of
(Continued on Page 30)
AUGUST, 1958


&1e ?eat

Outside, .IV

A poured roof deck or fill of Perlite Insulating Con-
crete is one of the most efficient and inexpensive means
you can specify for reducing interior heat loads. For
example, "U" factors of a 1 :6 mix ratio range from .200
to .098 depending on the type of construction and the
thickness of roof fill used.

This high insulating effectiveness makes possible a
substantial reduction in air-conditioning costs. With les-
sened heat loads, smaller units, less tonnage and power are
required and economies like these are often greater
than the costs of the Florilite Perlite insulating fills that
produced them.

In addition . Perlite concrete is lightweight about
one-fifth the weight of standard concrete. So its use
makes possible construction economies, too thus still
further reducing the cost of using one of the most versatile
and effective materials in building . .


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(Continued from Page 29)
the business district. Work on this
important task began last month.
The group immediately set forth
a program for action which included
a minute examination of the roles
which a downtown business district
should play in the community's life.
It then evaluated the present role
of Downtown Sarasota as measured
against this yard stick. The third step
includes an evaluation of the future
role of the central business district in
terms of community growth and new
downtown facilities already in the
planning stage.
Finally the group is to consider
the ways and means of bringing about
an achievement of the aims decided
upon earlier.
The volunteer action of this archi-
tectural group has already brought
praise from the downtown business-
men's association. The committee was
formed and begun work shortly after
the South Atlantic Regional Confer-
ence of the American Institute of
Architects in Sarasota.

Advance Metal Products, Inc.. 24
Alpha Studios, Inc. . . 30
American Olean Tiles
of Miami, Inc . 8
Associated Elevator
& Supply Co . . 4
A. R. Cogswell . . 30
Dunan Brick Yards . 2nd Cover
Dwoskin. Inc. .. 20
Electrend Distributing Co.
of Florida . . 30
Evershield Liquid Tile
of Florida . . 7
Florida Foundry
& Pattern Works . . 28
Florida Home Heating
Institute . 27
Florida Power & Light Co. . 23
Florida Steel Corporation . 6
Florida Tile Industries . 1
George C. Griffin . . 28
Hamilton Plywood . . 22
Ludman Corporation 3rd Cover
0. 0. McKinley Co., Inc. 24
Matthiessin & Hegeler Zinc Co. 21
Miami Window Corp. 4th Cover
Mutschler Kitchens of Florida 5
Perlite . 29
A. H. Ramsey & Sons, Inc 3
Thompson Door Co. . ... .25
Tiffany Tile Co .. . 10
Tropix-Weve . . . 18
T Square Miami Blueprint
Co., Inc. . 26
F. Graham Williams Co. . 31


Construction Specifications
(Continued from Page 6)
members present. The Chapter's first
project is development of a standard
specification format a common
specification language for architect,
engineer, contractor, sub-contractor
and supplier alike. A Committee,
headed by JOHN 0. GRIMSHAW, AIA,
of Weed, Johnson Associates, and
including NORMAN A. SKEELS, AIA,
of Pancoast, Ferendino, Skeels and
Burnham; and ERNEST C. NORLIN, of
Frank H. Shuflin & Associates pre-
sented a topical outline for the CSI
groups' approval. Each item was dis-
cussed; and by the time the 5-page
report had been concluded, the basis
had been forged for a standardized
format. The next assignment for the
committee is to fill in, progressively,
the details of subject matter under
each heading and when this job is
completed, the building industry in
the South Florida area will have a
specification format which can serve
without confusion or ambiguity the
needs of all building professionals -
architects, engineers, contractors and
Reports of CSI Florida Chapters'
activities will be issued regularly
through the columns of The Florida
Architect. And, as particular specifi-
cation documents are completed by
various Chapter committees, it is con-
templated that these will become
available for distribution as pamphlet
reprints, at cost, to all building pro-
fessionals in the State who are con-
cerned with the important business of
construction specifications.
Membership in Florida Chapters of
the Construction Specification Insti-
tute includes three classifications -
Active, Associate and Student. The
first comprise professional specifica-
tion personnel individuals con-
cerned with specification documents
used in connection with the design,
construction, maintenance and equip-
ment of construction projects. Asso-
ciates generally include those who use,
rather than develop or write specifica-
tions. Information relative to mem-
bership classification, dues, etc. -
can be obtained from JOHN R. ROHR-
ER, Smith & Korach, Architects, 1630
Lenox Ave., Miami Beach, for the
Miami Chapter.
AUGUST, 1958

JOHN F. HALLMAN, JR., Pres. & Treasurer JACK K. WERK, Vice-Pres. & Secretary



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A "IT A "TV l A


Challenge to


The AIA membership in Florida has finally
achieved what it set out to get three years ago. Florida
will shortly become a Region of the AIA. This is now
official. The AIA Board has approved the idea. Last
month Convention delegates accepted the By-Law
changes necessary to make the idea into a reality.
Now where do we go from here?
That is a very real question. And the answer to it
involves much more than meets the eye. It is con-
cerned with a basic pattern of organization, which to
a larger extent than most AIA members probably real-
ize, may have a profound effect on the future of the
AIA's national operating structure.
Consider this. When the FAA petitioned for
regional status, it promulgated two fundamental
propositions: First, since state laws govern the scope,
character, and often the economics of architectural
practice, the state, as a political entity, is a logical sub-
division of the AIA and as such should, at least theo-
retically, be recognized as a regional entity as well.
Second, that theory should be transmuted into practice
whenever AIA chapters within a state develop a co-
ordinating association strong enough, self-sufficient
enough, vigorous enough and cohesively-organized
enough to represent them adequately as a professional
force at state level.
These two propositions are inter-dependent. Proof
that the AIA Board fully recognized their logical force
is the fact that the FAA's petition was approved.
Now a challenge has been returned. Can Florida
justify, increasingly in the future, the basic soundness
of her propositions? Can the FAA and its ten AIA
Chapters prove in terms of deeds and progress, what
has been accepted in terms of logic and faith?
We think this is possible to do. Five points seem
essential to the realization of the possibility. In terms
of continuing action they are:
1 . Raise individual professional standards. This
means better design, improvement of policies and pro-
cedures in every technical phase of architectural prac-
tice. It means better client and trade relationships,
closer adherence to sound business as well as profes-

sional ethics. In short, it means doing your level best
in every department of professional activity.
2 ... Help AIA Chapters grow. Recognize the value
and potential influence of local chapter strength. Help
develop this by channelling some of your brains and
energies into this basic AIA organizational unit -
on its committees, its administrative board, as a policy-
making officer. Study the needs of your community
and do all you can to make your AIA Chapter an
active force to help meet them.
3 ... Support your State Organization. See that the
most interested and experienced Chapter members
serve on FAA state-wide committees. Make certain
officers are seasoned as to current policies, have the
vision and drive needed for future progress and the
time, money and determination to make each count.
Pick only the wisest and most progressive men to rep-
resent your Chapter on the FAA Board thus to be
sure professional interests are ably guarded and vigor-
ously promoted at the state level.
4... Strengthen national AIA activities. Do this by
taking active part in work of vertical committees at
Chapter, Regional and National levels; and by repre-
senting your Chapter and State Organization's interests
at Institute conventions. Make your experience, ideas
and counsel available for the betterment of your pro-
fession by offering them nationally, as well as locally,
in terms of regional understanding and background.
5 ... Recognize progress as a two-way street. Broad-
en your professional contacts far beyond your own
community and state. And broaden your professional
scope likewise. Exchange ideas, compare experiences.
Proffer technical help; and request it. Open your mind
to new friendships, new concepts, new methods, new
materials to learn what others are doing and think-
ing; avoiding insularity which is the death of progress.
One word, probably, could sum up all five points:
Responsibility. If the FAA and its ten Chapters will
accept, individually and collectively, sincere responsi-
bility for full development of their future regional
status, the AIA Board will have made one of the most
important decisions of the Institute's second century.


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