Front Cover
 Table of Contents
 Megginson resigns post as state...
 Governor's Orlando Conference stressed...
 Responsibility in the dynamic...
 Approved styles of firm names
 A spy-glass view of architectu...
 Message from the president
 Pre-planning for construction saved...
 News and notes
 Students' column
 Products and practice
 Advertisers' index
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00048
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: June 1958
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00048
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
        Page 1
    Table of Contents
        Page 2
        Page 3
    Megginson resigns post as state school architect
        Page 4
        Page 5
    Governor's Orlando Conference stressed need for planning
        Page 6
        Page 7
        Page 8
    Responsibility in the dynamic south
        Page 9
        Page 10
        Page 11
    Approved styles of firm names
        Page 12
        Page 13
    A spy-glass view of architecture
        Page 14
        Page 15
        Page 16
        Page 17
    Message from the president
        Page 18
    Pre-planning for construction saved money in Orlando
        Page 19
    News and notes
        Page 20
    Students' column
        Page 21
        Page 22
    Products and practice
        Page 23
        Page 24
        Page 25
    Advertisers' index
        Page 26
        Page 27
        Page 28
    Back Cover
        Page 29
        Page 30
Full Text

W A A Flo

This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
University- System* of F lorida.

Use- of- this- version- is- restricted- byv United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyri ght. protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.

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JUNE 1958


Florida Architect

In 74 a Ise -u--

Megginson Resigns Post as State School Architect . .
Governor's Orlando Conference Stressed Need for Planning

Responsibility in The Dynamic South ..
By Douglas Haskell
Approved Style of Firm Names . . .
Rule 8, Revised Rules and Regulations of the
Florida State Board of Architecture

. 9
. 12

A Spy-Glass View of Architecture . . . . .
Interview with Alfred B. Parker and Lester C. Pancoast
Message from The President . . . . . .
By H. Samuel Kruse
Pre-planning for Construction Saved Money in Orlando
News and Notes . . . . . . .
Students' Column .
By George Chillag
Products and Practice . . . . . . .

. 14

. 18

. 19
. 20
. 21

. 23

Advertisers' Index .

H. Samuel Kruse, President, 811 Chamber of Commerce Bldg., Miami
Arthur L. Campbell, First Vice-President, 115 S. Main St., Gainesville
William B. Harvard, Second Vice-President, 2714 Ninth St. N., St. Petersburg
Verner Johnson, Third Vice-President, 250 N. E. 18th St., Miami
Ernest T. H. Bowen, II, Secretary, 2910 Grand Central Ave., Tampa
Morton T. Ironmonger, Treasurer, 1261 E. Las Olas Blvd., Ft. Lauderdale
Roger W. Sherman, Executive Director, 302 Dupont Plaza Center, Miami 32.

William F. Bigoney, Jr., Robert E. Hansen; DAYTONA BEACH: Francis R.
Walton; FLORIDA CENTRAL: Eugene H. Beach, Elliott B. Hadley, Anthony
L. Pullara; FLORIDA NORTH: Turpin C. Bannister, Myrl J. Hanes; FLORIDA
NORTH CENTRAL: Prentiss Huddleston; FLORIDA SOUTH: James L. Deen,
Theodore Gottfried, Herbert R. Savage; JACKSONVILLE: James A. Meehan,
Jr., Walter B. Schultz; MID-FLORIDA: L. Alex Hatton; FLORIDA NORTH
WEST: Hugh J. Leitch; PALM BEACH: C. Ellis Duncan, Jefferson N. Powell.

One indication of how Florida's growth is involving architects and the con-
struction industry is the Tropical Junior High School in southwest Dade
County for which B. Robert Swartburg, AIA, is architect. Now under construc-
tion with an opening date for September, 1958, this project will accommodate
1400 students at an approximate cost of $1,100,000. When completed the
new plant will comprise 11 buildings-including an auditorium-theater-
all connected with covered walkways, and will occupy a plot of approximately
15 acres.

. 26

The FLORIDA ARCHITECT, Official Journal of
the Florida Association of Architects of the
American Institute of Architects, is owned by
the Florida Association of Architects, Inc., a
Florida Corporation not for profit, and is pub-
lished monthly at Rm. 302 Dupont Plaza Cen-
ter, Miami 32, Florida; telephone FR 1-8331.
Editorial contributions, including plans and
photographs of architects' work, are welcomed
but publication cannot be guaranteed. Opinions
expressed by contributors are not necessarily
those of the Editor or the Florida Association
of Architects. Editorial material may be freely
reprinted by other official AIA publications,
provided full credit is given to the author
and to The FLORIDA ARCHITECT for prior use.
. . Advertisements of products, materials and
services adaptable for use in Florida are wel-
comed, but mention of names or use of illus-
trations, of such materials and products in
either editorial or advertising columns does not
constitute endorsement by the Florida Associ-
ation of Architects. Advertising material must
conform to standards of this publication; and
the right is reserved to reject such material be-
cause of arrangement, copy or illustrations.
. .Application for acceotanre as controlled
circulation publication pending at Miami,
Printed by McMurray Printers

FAA Administrative Secretary


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501 N. W. 54th St., Miami

Megginson Resigns Post

as State School Architect

School Architect since his appoint-
ment June 21, 1956, has tendered his
resignation to the State Department
of Education to take effect June 10.
He will work with the Broward
County School Board as coordinator
of school planning.
The man named to take over the
responsibilities of Megginson's office
- if not its official title- is a 36-
year-old educator from Georgia, Dr.
Guffey has been with the Office of
School Plant Services of the Georgia
State Department of Education since
August, 1950; and for the past two
years has served as its administrative
head. He will assume his new duties
at Tallahassee on June 16.
Any precise definition of the scope
or character of these duties cannot be
stated at present. Neither State Sup-
erintendent THOMAS D. BAILEY, nor
JAMES L. GRAHAM of the Department
of Education, could be reached prior
to press time for comment on ad-
ministrative or organizational changes
which might occur as a result of Dr.
McGuffey's appointment. Since Dr.
McGuffey is not an architect, it is
obvious that he cannot be designated
as such; and it is therefore reasonable
to conclude that the post of State
School Architect, which has been in
existence in Tallahassee since the
1930's, will be abolished as such-
even though the functions and respon-
sibilities would continue under a new
administrative designation.
Whatever its name, the duties and
operation of such an office are com-
pletely familiar to Dr. McGuffey. In
Georgia he headed a staff of four
architects at one time seven -
worked with various types of engi-
neers and bent his efforts largely
toward the objective of raising the
standards of Georgia's educational
plants through setting educational
standards and interpreting them to
the various county school boards and
the private architectural firms with
which he worked.
Dr. McGuffey plans to continue
the same general policies at Talla-

George M. Megginson-from Talla-
hassee to the Broward County School

Dr. Carroll W. McGuffey-he plans to
continue sound Georgia policies in

hassee, according to a telephone inter-
view. He voiced his opposition in
both principle and practice to the de-
velopment of any centralized planning
bureau in the Department of Edu-
cation and was equally emphatic in
disapproving consideration of "stock
plans" or "prefabricated schools" to
meet the State's educational plant re-
quirements. He also stated his belief
that the office staff at Tallahassee
should remain as small as feasible and
that private architectural firms should
(Continued on Page 6)



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Megginson Resigns ...
(Continued from Page 4)
be encouraged to use all the ingenuity
at their command to improve Florida's
educational facilities.
"The function of a State Planning
Office," said Dr. McGuffey,"is largely
one of getting architects and educators
together so both will be thinking in
the same terms. Functional standards
are of course necessary. Setting them
up and seeing that they meet the
varying needs of our growing educa-

tional system is the responsibility of
such an'office. Providing the designs
adequate to meet those needs and
standards is the responsibility of prac-
ticing architects."
Dr. McGuffey was born in Albany,
Kentucky, is married and the father
of three boys and two girls. He took
his BS in mathematics at Eastern
Kentucky State College and an MA
in education at the George Peabody
College for Teachers at Nashville. A
PhD in education was gained at Flor-
ida State University at Tallahassee.

Governor's Orlando Conference

Stressed Need for Planning

The conference called by Governor
LEROY COLLINS on May 9 at Orlando
had been billed under the general
heading of "slum clearance." Actu-
ally it developed into a discussion on
the overall question of urban renewal
and redevelopment with the slum
clearance matter only one of several
which were considered. As moderator
of the three-hour session, the Gover-
nor made it clear that llorida was at
present unable," constitutionally, to
take full advantage of Federal aid in
redevelopment of her cities. And, in
view of the.presence at the conference
of many leaders in both houses of the
Legislature, it seemed evident that the
Conference was directed largely to-
ward the objective of sparking an
amendment for introduction at the
1959 Legislature to permit Florida
cities to take as full advantage of
Federal assistance as might prove de-
One of the chief speakers was AL-
BERT M. COLE, U. S. Housing Admin-
istrator. After outlining generally the
national impact of the Federal aid
redevelopment program, Cole pin-
pointed the situation in Florida by
reference to the Daytona Beach case
(Adams vs. the Housing Authority
of the City of Daytona Beach) in
which, in 1952, the Florida Supreme
Court held the State's redevelopment
law to be unconstitutional.
"As a result of that decision," said
the speaker, "Florida communities
have been prevented from sharing in
the full benefits of Federal programs
which have been available to com-
munities in other states. Specifically,

it has not been possible since 1952
for any'Florida community to obtain
Federal financial assistance for a Title
I project contemplating slum clear-
ance and urban redevelopment and
urban renewal if the project land is
to be sold for private use."
Cole then outlined several possible
ways by which Florida communities
could tap the Federal till as a self-
improvement aid. One was partici-
pation in FHA Section 220-a spe-
cial type of home mortgage insurance
for projects in areas which are being
rehabilitated. Another was partici-
pation in FHA Section 221 financ-
ing designed to assist relocation of
families:idisplaced by urban renewal
or other governmental activity. He
cited the 1700-home project in Tampa
for which Section 221 financing had
been made available.
A third possibility, Cole said, was
participation in Section 701 planning
program. This involves aid for com-
munity and metropolitan planning for
growth and development; and he cited
seven Florida towns which have al-
ready taken advantage of this possi-
bility of Federal financial aid in the'
construction of public works -and
under the College Housing Program.
Heavy emphasis was placed by the
speaker on the need for planning on
the part of communities seeking to
activate redevelopment projects.
"Quite apart from the question of
possible Federal aid," Cole said. "The
workable program concept has a much
broader meaning. It is a matter of
community survival. No more and
no less."









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Responsibility in The Dynamic South

The keynote speech by DOUGLAS HASKELL at the AIA
Regional Conference at Clearwater was a survey of opportunity
as well as an outline of the profession's growing responsibility.

The age that we're going into is
actually new. I don't know many who
chose so well as I did about when
they got born. I could see two archi-
tectural ages developing in succession
in one lifetime. They seem to devel-
op after each major war. It was just
five years after World War I that Le-
Corbusier came along with his first
manifesto about the "new spirit" in
architecture and during the years sub-
sequent to that, architecture in this
country and in the entire West
worked out the problem how it could
come to terms with an industrial civ-
That's one phase; but after World
War II, four years later to be exact,
there was passed the Housing Act of
1949. This established a new prin-
ciple, which was that the government
would hereafter do its best to provide
a framework within which private in-
dustry and private enterprise would
undertake to provide continuity in the
development of our communities.
Now the key word is continuity, even
though the words generally used
have been "redevelopment" and "re-
newal" and words like that. Actually,
continuity is of greater importance to
us simply because it is continuity that
has been all but broken.
For better or for worse not only is
the human race suddenly engaged in
an insanely intensified contest be-
tween glory and extermination, but
so is architecture. Architecture is in
JUNE 1958

exactly the same contest. Now stand-
ing here not far from Cape Canaveral
I do not expect to astound you very
much with big figures and at the mo-
ment big figures are becoming an ac-
customed habit. I will not, therefore,
dwell overlong on the great figures of
expansion which stand before you on
the glory side of that equation.
As for the world as a whole, it got
its first billion of human population
about 1850 after countless millenia.
It got its second billion by 1950, just
one hundred years later. The third
billion, short of catastrophe, will be
here in 1975, and five billion are an-
ticipated by the year 2,000. After
that, nobody is saying. That's the
kind of acceleration that we're deal-
ing with. In the matter of travel
speed, you need only to compare the
average progress of the pedestrian or
the horse-drawn passenger of the
nineteenth century and the speed of
the dog in the first big satellite. And
that's not an isolated phenomenon.
The best thing I can refer you to is
the current New Yorker cartoon with
taxis rated twenty-five cents for the
first quarter million miles. Scientific
predictions have put the possibility
of travel to outer space within possi-
bility of our lifetime. Everything
seems to be accelerating in that de-
gree except the capacity of the human
race in self-management for the sake
of a life full, rich and civilized.
In the construction field, to come
down closer, my figures come from a
very conservative estimator, Mr. Miles
Colean. He made what we at FOR-
UM call the great prediction for us,
namely, that the total expected con-
struction of the next ten years will
equal in value the entire building in-
ventory of today. It will reach rather
more than half a trillion dollars, per-
haps six hundred billion. If this
amount could be printed on dollar
bills, it would put a dollar on every
foot of distance between us and the

sun, and it would leave over a s-lvage
of one-fifth in case a depression
should throw the calculation a little
bit out. Now there are also some pop-
ulation statistics you've already heard.
Roughly, the American is now born
as a centaur with automobile at-
tached; sixty million in population
increase was expected between 1955
and 1975; fifty million automobiles.
The problem, therefore, is what
kind of building culture from here on
out? What kind of a human pattern?
Very obviously this has come to the
point where architecture can no long-
er deal with the individual situation
and isolation. You can't even choose
to deal with either the individual city
or the countryside in isolation. This
is now a problem in human ecology,
this is the problem of the total habita-
tion pattern of the American people,
all taken as part of one thing and that
one thing is an urban civilization.
It used to be that cities were an
incident in the countryside. Now the
country is part of our urban develop-
ment. It simply is an area which is
assigned a special use. Agriculture
moreover goes on in an evermore ur-
banized way and its land is threatened
with being settled upon by non-agri-
cultural population in an urban pat-
tern anytime. I found out what Cath-
erine Bauer was talking about when,
having accused her of being one more
of those English new owners, I was
told off and she said, "What I'm
talking about to you is cities of half
a million to a million, out in the
countryside, where we now have corn
fields, orchards or vineyards."
That brings us right in close to the
problems of this entire area. It might
be thought that because in the Caro-
linas and Georgia, the population in-
crease has not been the phenomenal
47.9% between 1950 and 1957 that
it was in Florida, these states have a
vacation and that they are compar-
(Continued on Page 10)

Responsibility in the Dynamic South . .

(Continued from Page 9)
atively underdeveloped or undevel-
oped areas. Nothing of the sort. Not
only has per capital income been ris-
ing in these states phenomenally, bey-
ond the average rise in the United
States as a whole, something like
40% between 1950 and 1956, but
certain kinds of industry are pre-
destined to seek exactly this kind of
territory; and the fact that income
has come up indicates that your area
is in excellent condition to receive it.
So you can't fool yourself today by
looking at a piece of ground that
looks rural and agricultural and think-
ing that it is not part of the new de-
velopment picture. It definitely is.
The one great advantage that these
states have over many of the others
is they have some respite and time to
plan ahead for 'the overwhelmingly
essential problem of saving open
spaces. Correction: let me say saving
open spaces in a usable pattern, be-
cause I'm afraid that in states like
Florida, just as in California, you
can't be sure at all that it is not the
best open space for agriculture or rec-
reation which is being bespoken to
put houses on, industries and high-
There is, at the present time, no
mechanism for assuring a land policy.
Now we have to have it, and architec-
ture has to stand up for it, because the
idea that was put forward as a dream
at Princeton in 1944-the dream that
henceforth architecture shall deal with
total physical environment, with the
habitat of the American-is becom-
ing desperately true and real; and ar-
chitecture must be concerned with it.
This is the scope and scale of archi-
tecture in the next generation. The
building that we're working on is the
United States as a whole; and conse-
quently, it's going to mean very
changed habits of work and habits of
Now the individual building is still
going to be the thing that the archi-
tect will be responsible for and judged
by. No matter how much else devel-
ops, we cannot slacken the sense of
responsibility for the individual build-
ing while the architect goes serving
on zoning commissions and advisory
committees of various bodies of gov-
ernment. The individual building is

still the only thing that individual hu-
man beings can occupy, live in, love
in, worship in, work in. So that is the
area that takes continuing, ultimate
responsibility, and it is the thing on
which architecture will rest. But that
individual building is now just a brick
in the large structure of our urban
development, which is becoming over-
Let's start, for instance, with exist-
ing communities. You have this Re-
development Act which is aimed pri-
marily to take care of sick tissue in
cities and replace it with healthy tis-
sue. Now relatively few individual
privately practicing architects are yet
fully aware of the opportunities, rela-
tively few builders, few local builders
in local cities, are aware of these op-
portunities. Thus far, most of this
activity has been in the hands of just
about a dozen redevelopment build-
ers. It will spread in a number of dif-
ferent ways. The first simple way is
that the smartest among these rede-
velopers make contact as fast as they
can with architects in the individual
cities where they work in order to get
the knowledge and the intimacy that
the architect on the spot has. With
great pleasure, I have a number of
times watched the participant who
did get that best local help beat out
the noisy publicity-rich operator who
went in rough shod. A fascinating
thing about this is that the architec-
tural quality of the project which is
proposed on these larger redevelop-
ment schemes is a major factor in de-
ciding who gets the contract. In other
words, we are now in a situation
where an important body of official-
dom finds that architecture, a good
plan and an agreeable atmosphere, is
the issue. I don't believe that this
has been true in this degree since the
time when Burnham put forward his
Chicago plan in 1905.
The next step will be when the
architect on the spot begins to find
the builder on the spot who shares his
vision, and they get together. Prob-
ably in groups and associations to
begin with, because they will need a
fair-sized team to compete with the
big boys from the outside. But of
course, the local government will pre-
fer the local combination if it can
get it, for obvious reasons.

We're still at the beginning of this
kind of work, but, as I told you, rates
of acceleration are so fast that we
have an absolute minimum of time in
which to learn. Between the time
when you start designing your next
school and. the time it is finished
Florida is likely to have a quarter
million more kids. We have to -move
fast. The next thing we have to learn
is what makes a city work anyhow.
Now, then, we've got two kinds of
urban areas which are antipodes of
one another. You can typify one by
New York and one by Los Angeles -
scatteration versus congestion, and
congestion versus scatteration. I don't
think we know very well the way
either one operates, to tell the truth,
I don't think the planners know be-
cause planners have been so caught
up in their own language that they
have just kept on talking twenty or
thirty years. They are all bound up
with English "new towns.'
What is a neighborhood today?
We don't even know. Planners put
a neighborhood on a map and they
think it's an area. But what is a neigh-
borhood? It's some kind of a network.
If I go to Texas, I will find archi-
tects who might' live in Austin and
their "neighbors" live in Dallas, Hou-
ston, Fort Worth, Corpus Christi;
every one of them is 100 or 150 miles
away. These neighbors hop on a
plane the way I, in New York, hop a
taxi. When I listen to them talk in
a pli:n in Texas they're talking with
one another like old neighbors just
about like, "well, here you are again."
That's one neighborhood, modern
scale. It's not just a city area of a few
blocks! What's a neighborhood for
shopping? Well, the merchants know
a lot better than some other people.
They've done some work,- they know
what the distance of the "draw' is.
That's a neighborhood for the new
shopping center which may extend
many miles. What are neighborhoods
for other purposes? We're just at the
beginning of finding out.
Now, architects are in better posi-
tion to know about these things be-
cause they think three dimensionally
about it, whereas the other guys think
in maps. But there's probably nothing
in the world more wrong, architectur-
ally, than the scale of those hundreds
of richly awarded competition plans
for cities, that have been based on


LeCorbusier during the last twenty
or thirty years. They're nuts. These
crudites fail to envision at all, how
far does a person walk, how far does
a person go in a car? I've been on a
jury where I've had to go along with
my colleagues on a prize where the
other side of an open area, the other
element of a "group," was half way
back to the Orange Blossom Hotel
from here in actual scale; and some-
body thought they were going to be
looking cozily at neighbors. A person
has to have some visible neighbors.
That's a scale that has to be learned.
We're just at the beginning.
Now the same thing in the matter
of zoning. Zoning is in the same prim-
itive state that it was in the 1920's.
Mr. Bartholomew was a man of gen-
ius in the 1920's and worked out this
wonderful invention of zoning. It has
been a terrific invention. Having in-
vented it and set it going, Mr. Barthol-
omew went sound asleep. That's one
reason he's in charge of Washington,
D.C. He never had another idea.
Now, in the interval, the instrument
of zoning is a wonderful thing. But,
there has been absolutely no imagina-
tion in the manner in which it has
been used. For instance, you get
clear residential, pure residential
zones today, and you get pure indus-
trial zones. How do you know that's
the right thing? Chances are heavily
against it. You take a gas fired mod-
ern factory that's as clean as your
bathroom, maybe cleaner, and it has
a parking lot which is all asphalt that
could be available to the kids on Sun-
day as play space. Now, wouldn't that
be a nicer neighborhood than a whole
lot of houses that you can think of
in a pure residential neighborhood?
Thinking hasn't gone on in these
fields. We're at the beginning and
it's up to architects to do the think-
ing because no planner seeing that
asphalt on a map would think of
it as asphalt available for a game of
stick baseball. It wouldn't occur to
him. He'd have to be three dimen-
sional and sensuous about it before
he could think about it. We need
pattern. We need new notions pat-
terned. I said a few moments ago that
the LeCorbusier pattern which is
based entirely on French romantic
ideas of classic environment, very
good for its time, and has in it no
great knowledge of automobile ve-
JUNE 1958

hicles, etc. is wrong. We need new
patterns. I think one reason why Vic-
tor Gruen has had the enormous eclat
he has out of that one Ft. Worth
plan is simply that here was some
direct thinking on "how does an
American city work?" There was
thinking about that very important
thing, namely, the crucial moment
when the fellow gets out of the car,
because the crucial question at that
moment is, where does that car get
put? And how far does the man go
and what does he encounter (or she,
more often) after leaving the car?
This is now not in the calculations.
Victor has cluster plan ideas which
he worked out which have the great
advantage of coherence. They have
the advantage in that there's a basic
simplicity, they have the advantage
that the pattern is intrinsically similar,
whether it's in the outlying district
or in the center of the congested
district, it is all part of one thing. I
doubt very much whether it is the
last word, or anything like the last
word; but it's the beginning. Obvious-
ly, very few cities are going to put
all that number of cars underground,
bring their services through the whole
central area of the city all under-
ground, as is called for among the de-
tails of that plan. Much more work
is necessary, but the architect is need-
ed as the man who thinks up these
basic patterns.
Now, I think that the change in
the next 30 years is that there will be
as much attention to how this city
apparatus works, how the human hab-
itat goes together on the ground, as
the attention that was paid in the
previous 30 years to how the appar-
atus of the single building goes to-
Of course, along with having to
have a notion of pattern and to be
ready to serve on such things as Zon-
ing Boards, being ready to be some-
thing of a citizen, the architect then
will have to concentrate the whole
group of architects will have to con-
centrate on that boring and neces-
sary study of economics which has
put the biggest firms as far ahead of
the rest as they are. They are ahead
because they have this method of
opening the path for their brilliant
designers. When Nathaniel Owings
proved to David Rockefeller that the
Plaza in front of the Chase Bank in

Manhattan would be economically
superior to other solutions, a fine
architectural solution was born.
Politics we have to get back into.
Now, some few of us, as an example,
took it into our heads two or three
years ago that the chief symbolic
building of the United States was of
some importance to millions of Amer-
icans. And it might be a good thing
to see if you couldn't fight to have
architecture come through, with a
battle so conceived that it would win.
Now, I find that a great many times
architects are ready to fight but with
the expectation of lost causes, be-
cause who are we to prevail in poli-
tics? Who are we to outdo politicians?
But you can. We have amazed the
politicians with the help of Mr. Chat-
elain and the Octagon and dozens of
individual architects all over the coun-
try. This is an AIA stand that was
taken. To see that this thing gets
looked at thoroughly from the stand-
point of architecture.
It is astonishing to what degree the
country is with you the United
States. The business community has
never, in the time I've watched this,
been half as concerned with the fu-
ture of America in a large way as it
is today. I don't think since Burn-
ham's days in 1905 has there been
the same concern. Part of it has
arisen out of despair a good legit-
imate reason for taking interest -
because the downtown areas of the
cities as they are now misbuilt, mis-
conceived, are going to pieces and
the people are losing their invest-
But, that's just the beginning.
There are also now an increasing
number of large institutions which
have an institutional pride. It started
back there, I guess, with the Rocke-
fellers when they wanted to do pen-
ance for their old man and the wild
oats he sowed in his youth. But that,
too, is a legitimate way for a start,
and it now extends to one after an-
other institution which reasons this
way: We are part of America, Amer-
ica has given us what we are, we're
going to do something for America,
we're going to have a nice place. It's
going to do credit to the community
and it's going to do credit to us as
an institution.
So, this is the future of architec-
(Continued on Page 27)

Approved Styles of Firm Names

The Florida State Board of Architecture has just completed a careful
study and revision of its "Circular of Information" containing general
information relative to Chapter 467 of the Florida Statutes the
"architects' law" and the Rules and Regulations of the Board.
Rule 8 deals with "Approved Style of Names in the Practice of
Architecture". Various questions have arisen relative to this subject;
and to clarify them for all concerned the Board has authorized this
publication of Rule 8, as revised and as adopted April 28, 1958.

The Florida State Board of Archi-
tecture having the official duty to
regulate the practice of architecture,
for the purpose of this rule refers to
the applicable portions of the Florida
"Otherwise, any person who shall
be engaged in the planning or de-
sign for the erection, enlargement
or alteration of buildings for others
or furnishing architectural supervi-
sion of the construction thereof
shall be deemed to be practicing
architecture and be required to se-
cure a certificate and all annual re-
newals thereof required by the laws
of this state as a condition prece-
dent to his so doing." (Section
. no certificate (of registra-
tion) shall be issued either with or
without an examination to any cor-
poration, partnership, firm or as-
sociation to practice architecture in
this state, but all certificates shall
be to individual persons." (Section
"In the case of copartnership of ar-
chitects, each member must hold a
certificate to practice." (Section
"Any person applying to the licens-
ing official of any county, city,
town or village for an occupational
license to practice architecture shall
at the time of such application ex-
hibit to such licensing official sat-
isfactory evidence under the seal of
the Florida state board of archi-
tecture and the hand of its secre-
tary that such applicant possesses
a registration certificate and any
required annual renewal thereof and
no such occupational license shall
be granted until such evidence shall
be presented, any provision of any
special act or general act notwith-
standing." (Section 467.13)

"It shall be a misdemeanor . .
for any person to practice archi-
tecture in this state (except as ex-
empted in Section 467.09) or to
use the title 'architect' or to use or
display any title, sign, word, card,
advertisement, or other device or
method to indicate that such per-
son practices or offers to practice
architecture or is an architect, with-
out being registered as an architect
and having a certificate of registra-
tion then in force . ." (Section
It is contrary to the quoted statutes
of Florida to practice architecture un-
der a partnership name, if one or more
of the persons referred to in the part-
nership name is deceased, not actively
engaged in the practice of architecture
or is not currently registered to prac-
tice architecture in Florida, unless the
true facts are publicly disclosed. The
following examples indicate proper
Legal if all three members are
registered architects.
2. "Architectural Offices of
Legal if both members are reg-
istered architects.
Architects and Engineers"
Legal, if each member is resigis-
tered in his own profession and
the identity and status of each
member is made clear. This is
often accomplished by listing
the names thus:
(or "Architect")
It is also proper to list staff

members with their titles, for
JAMES BLUE, Office Manager
RALPH SuMITH, Draftsman
T. M. SNOW, Accountant
Consulting Architect"
Legal if Jones is registered in
Florida and the status of the
consulting architect is made
clear, which may be done thus:
Consulting Architect
Registered in (Name of State).
The following examples indicate
usage which is improper under the
quoted Statutes:
Illegal unless the "Associates"
are identified. This may be ac-
complished by listing the "as-
socates" thus:
RICHARD ROE, Architect
GEORGE BROWN, Structural
FRANK BLACK, Mechanical
Engineer, Etc.
Illegal unless Black is registered
in Florida because the use of
the title "associate" appears to
indicate that Black is also a reg-
istered architect.
7. When a former member of a
partnership is not living or is
not registered in Florida, it is il-
legal to practice architecture
under the former partnership
name unless the facts are clearly
stated, for example:
"JOHN DOE, Architect
Successor to Doe & Brown"
It is proper to place on the of-
fice stationery, clarification of
the status of the partners some-
what as:
ARTHUR BROWN, 1890-1949"
This is illegal because the
names of the "brothers" are not
given, although they both or all
may be registered.
(Continued on Page 18)






rr. s

SEE 1958 SWEETS 6e Btu
;' ,:j


JUNE 1958

A Spy-Glass View of Architecture

This is a double interview with ALFRED B. PARKER and
LESTER C. PANCOAST. It was conducted as a kind of
philosophical survey-questionnaire by the Editor of Folio,
the University of Miami's literary magazine, and is repro-
duced here through special permission of that publication.

eAs published, answers to ques-
tions have been combined
into what appears to be a single
conversation. Actually, however,
this is the result of two separ-
ate interviews during which
answers to each question were
tape-recorded. Thus, the dia-
logue reflects the correlated
viewpoints of two individuals.
It is interesting to note that
in it the divergence of opinion
appears merely as a highlight
against a background of remark-
ably similar personal con-
victions . .

architecture at the University
of Florida, where he later taught
design, at the Royal Academy,
Stockholm, and at the Uni-
versity of Mexico. After a four-
year service in the Navy during
World War II, he has conducted
his own practice in Coconut
Grove. His work has been
widely published.

architectural degree at Cornell
University in 1954 and after
service in the Navy spent
nine months in a travel-study
of architecture in Japan,
Indonesia, Siam and India.
He is presently working in the
Coconut Grove offices of
Pancoast, Ferendino, Skeels
and Burnham.

Question: What is good architec-
Alfred B. Parker: It seems better
to me to ask what is architecture; and
once you define architecture you elim-
inate a good many efforts in building.
Architecture I ascribe to man build-
ing at his best in whatever age, what-
ever place.
Lester C. Pancoast: Good architec-
ture is any kind of space articulation
which answers esthetic, economic and
social requirements of men producing
Q: What culture, in your opinion,
has most successfully met its architec-
tural needs?
LCP: I think it is pre-industrial
Japan. Isolation, homegeneity, Shinto
and Zen Buddhism gave the Japanese
identification with materials and the
love of space and simplicity which has
more to offer architectural thought
today than the stone-carving Greeks.
ABP: The Mayan culture in nearby
Yucatan. It has perhaps come closer
than any other civilization to reflect-
ing, in handsome buildings, the type
of individuals who made up that cul-
ture. Actually, they did not produce
architecture in the sense of closing
interior spaces. Their forte was exter-
ior spaces and monumental relation-
ships. At this level they were superb.
Q: In what direction is American
architecture going today?
ABP: Exactly as goes our culture.
I'm convinced that if we continue as
we have in the last fifteen or twenty
years it will be, a very sad story. By
nature I am an optimist, but in think-
ing about our culture today and the
things we admire and seek I become
LCP: Architectural techniques and
thinking in this country are becoming
more and more inspired by modern
technology, leading us toward a day

when factory-produced buildings, or
pieces thereof, will be flown to their
sites and outmode what we now call
pre-fabrication. I think that this can
result in a scientific esthetic which
many of the world can share. I dream
of a time when all materials can be
understood and controlled, when busi-
ness is not confined with security,
when response to space is both emo-
tional and intellectual.
Q: What other architects do you
most admire?
LCP: Well, I admire any architect
who can make a strong, clear state-
ment, even when it's a romantic, anti-
technological one, like Frank Lloyd
Wright's. Of the standard inspiration-
als I admire Le Corbusier's sculptural-
ism and Van der Rohe's human-tech-
nological approach.Thcre arc elements
in the work of both of these men on
which we can build.
ABP: I admire the Henry Hobson
Richardson of the Marshall Field
Building in Chicago. Louis Sullivan

certainly has a place in my heart. I
was in his auditorium in Chicago just
recently and I marvelled anew at his
creative power, in which he suddenly
surged off and designed a building
without any particular regard to his-
torical precedent. When I first saw
the building years ago I was almost
repelled by it because it was such a
blunt, brutal statement. But the more
I have examined it the more I have
been able to see what he suddenly did.
One man broke away from the past
saying here, America, is a building
for you, here is something that's out
of the midwest. It's in granite and it
may be a little bold and a little vulgar
and a little overpowering and strong
and masculine but that's what you are
right now. You're Chicago in the
1890's and 1900's and you're bustin'
loose at the seams and this is what


you tobacco chewin', swearin' guys
that are massing up fortunes for your
grandchildren to go to pot on this
is what you deserve right now. And
he created a great auditorium building,
containing a great auditorium space
that acoustically is still one of the best
things in the whole world. And finally,
I admire Frank Lloyd Wright, whose
time span has lapped many genera-
tions and who is still as young and
fresh as he ever was. His creativity is
not surpassed even by his ego, and I
am well content that America has pro-
duced such an architect. His abundant
ideas continue to pour forth and to
irritate and anger some people, but I
am thrilled and amazed by them.
Q: What do you think of the phrase
"form follows function"?
ABP: Well, I think the phrase, as
Louis Sullivan first expressed it, is ap-
propriate to architecture. Charles M.
Childs, the biologist, said something
that interests me even more: "Struc-
ture and function are mutually related.
Function produces structure, and
structure modifies and determines the
character of function."
LCP: Form follows function follows
Q: Do you prefer the word modern
or contemporary applied to your own
LCP: Well, contemporary is more
complimentary. Its implication is that
it is appropriate to the times; mod-
ern's implication is anything since
ABP: I would prefer neither. I
would be very happy if some of the
things I have designed and built would
in future years be called architecture.
I think that's enough.
Q: Would you name the three most
significant buildings you know?
LCP: It would be easier to name 300
or insist that you qualify significant.
Though I won't call them the "most"
significant without several qualifica-
tions, I will name three: Van der
Rohe's Barcelona Pavilion, where rich
technological materials defined rich
comprehensible space for the first
time; Le Corbusicr's Ronchamps
shrine in Alsace in France, an enthral-
ling use of out-and-out sculpturalism;
and Katsura Detached Palace in Ky-
oto, Japan, a splendid lesson to any
architect in a building's relationship
with its surroundings.
ABP: I would go first to a 50-year-
old building in Chicago, the Robie res-
JUNE 1958

idence which was built by Frank Lloyd
Wright. I consider the individual
home one of the greatest develop-
ments in our culture. And Mr.Wright's
answer in terms of materials, of pro-
portion, form, and interior space
makes this Robie home a timeless
thing in architecture. The Town Hall
in Stockholm, designed by Ragnar
Ostberg, is built of materials primarily
in the masonry range: bricks, stone,
marble, etc. As it has aged, it has
become handsomer. It's a building
people can go back to month after
month without becoming tired of it.
Third, the Guggenheim Museum of
Frank Lloyd Wright, now under con-
struction in New York, presents al-
most a completely new idea in the
structure of a building one built of
monolithic concrete like a piece of
china or ceramic where the floors and
walls and roof or ceiling are blended
almost into one unit, perhaps for the
first time. It's a building that should
have a great deal of meaning for all
of us.
Q: Is it possible to build a signifi-
cant building in South Florida?
LCP: If there is in South Florida an
intelligent client with money, who can
choose and then follow a good archi-
tect in the inevitable fight to protect
a good concept, we can say the result
will be significant.
ABP: Yes.
Q: Should resort cities be different
in terms of architecture?
LCP: Yes, I think they should since
they are meant to liberate and relax or
stimulate the people who are using
them. Resorts may establish a less
endurable tone and employ more ex-
perimental spaces, forms, and colors.
ABP: Not in principle. Because of
location or function one city will of
necessity be different, with endless va-
riations, but the true cities will not be
different in devotion to principles.
Q: How should South Florida archi-
tecture be distinctive?
LCP: I feel that filtered light should
be completely explored here, that the
screen cage should be more forthright-
ly used, that less brilliantly reflective
building surfaces should be developed.
But most important, our architecture
should be lifted off the sand; that is
to say, we should use fewer stones and
more pavilions on our very damage-
able Florida landscape.
ABP: By its use of materials for one
thing. The materials indigenous to

any location, I've always believed, are
the best ones to go to. I'm doing an
office building now using concrete
which is made from pitrock quarried
here, as well as cement made in Flor-
ida. In houses I have frequently used
a great deal of wood, particularly cy-
press. I've also used a great deal of
Florida stone.
Q: Which of these cities do you
feel has most successfully met its arch-
itectural challenge Miami, Miami
Beach, or Coral Gables?
LCP: If Miami Beach's main pur-
pose is to provide a massive, middle-
class vacation plant, Miami's to pro-
vide a metropolitan center of focus,
and Coral Gables' to offer the best in
Florida living, then I am forced to
choose Miami Beach. Miami is called
the magic city only by those viewing
it after dark from over half-a-mile.
Though generously planned, Coral
Gables has tried consciously from its
very beginning to build anything ex-
cept contemporary Florida architec-
ABP: It's like looking at a bunch of
pots on a stove and asking which one
has the greatest amount of smut on
it. Certainly there is no question that
Coral Gables has a great superiority in
landscaping. From the standpoint of
architectural control I think Coral
Gables is perhaps the most miserable
of cities, and I myself would never
serve on such a beauty board of "good
taste" as they have set up. Someone
might come along with ideas far be-
yond mine and I would perhaps resent
his ideas and reject them because of
their very strangeness. And yet this
individual might be looking into the
future so far and doing such great
things that it would be a real crime
to prohibit him from building. Coco-
nut Grove I would point to with pride
as an example of an area where there
is NO architectural control. Each man
feels free to build more or less what
he wishes to build. To me this is per-
haps an important thing for the devel-
opment of creative architecture. I cer-
tainly feel that Miami Beach is almost
completely lost architecturally. It ap-
pears that it has become now just a
great, bizarre mecca for people float-
ing down from the North to spend
and sun themselves.
Q: What do you think of present
plans for Miami's bayfront Dupont
LCP: The name Plaza is ironic, im-

Spy-Glass View of Architecture ..

(Continued from Page 15)
plying an open space with buildings
around it. The only idea preventing
the filling of the "plaza" with solid
downtown buildings is the expressway
which must lift traffic from Biscayne
Boulevard and elevate it over the river,
thereby making some buildings stand
back, but not for landscaping or pe-
destrian spaces. Leftover land will
serve the almighty automobile. Miami
is a poor city but it should consider
trading some of its marginal bayfront
park for central public spaces.
ABP: It's going to be a wonderful
demonstration of the incredible tangle
we can get ourselves into with auto-
Q: Are South Florida's fabulous
oceanfront hotels good architecture?
ABP: No.
LCP: Very few South Florida hotels
deserve their inadequate sites. Being
solid, garish and greedily money mak-
ing things, they are designed for the
mambo dancer and not the bird-
watcher. They have the confessed aim
of stopping traffic by outdoing Holly-
wood. I have not flinched on hearing
architectural theorists use the term
"Miami- Beach- modern" as a most
damning term.
Q: How would you describe Mi-
ami's civic architecture?
LCP: Ninety-nine per cent of the
civic buildings in this area are expen-
sive and neo-classic, or cheap and de-
fensive, or makeshift expedient.
ABP: I could describe it in three
words: barren, boring and boorish; and
I believe if you'll examine the word
"boorish," you'll find that its anto-
nym is "civil."
Q: I understand that our Court
House was designed to be built in
ABP: I think that's a good example
of what we've been saying. Our build-
ings are designed as if they were on
a pogo-stick; they jump around from
site to site. For example, the Miami
Public Library jumped three or four
times and finally wound up at the foot
of Flagler Street in Bayfront Park.
Q: What are Miami's city planning
problems from an esthetic point of
LCP: These come to mind: making
public spaces free from automobiles,
softening sun, concrete, and asphalt

with public planting, enhancing rather
than commercializing our valuable
water areas.
ABP: If I had to pick out one single
thing to make a city beautiful, I
would say it would be the problem of
open spaces. We have so few and we
are closing those in so rapidly that
there should be a concentrated effort
to open up spaces within and without
the city. Certainly there should be no
more buildings in Bayfront Park. Vis-
tas should be opened up from the
city into the Park. We are gradually
choking our city to death, and the
only salvation, as we move out into
the country, is to bring some of the
country back into the city.
Q: What is the average American's
main failing concerning architecture?
LCP: He fails to understand how
completely architecture controls his
life and culture. It's as simple as that.
ABP: The average American's main
failing would probably be the same as
in all the arts. Perhaps it's a failing
in the basic discipline. Architecture
mirrors society. The sensitive observer
of the buildings our civilization is pro-
ducing becomes aware that they re-
flect our intense preoccupation with
material things and ephemeral pleas-
ures. The strong primitive instincts
that enable any culture to begin and
to survive were once ours in large
measure. To this source of strength
we must again and again return. I feel
that unless we can get back on the
strong spiritual track that we had
when the first settlers started coming
to this country, we are doomed as an'
weak civilization is doomed to fail-
ure and to extinction.
Q: What is the best way for the
intelligent layman to learn about arch-
ABP: By the usual ways to learn
about almost anything. By direct ob-
servation, and by growth and that
means maturity in all directions. That
doesn't mean that to learn about arch-
itecture you should just read books on
architecture. Sometimes you can un-
derstand more by reading in fields that
you'd never guess were related to it.
As in all the arts, the wider and deeper
your knowledge, the greater your ap-
LCP: If a man can open his eyes
and inspect his own sensations, he will
begin to realize that the use of space

is a conscious study, that certain ma-
terials can be mated in pleasing and
sensible ways, that trees and clouds
and rocks and sometimes buildings
offer superbly varied space experi-
ences, and that his city's plan, as well
as the confined spaces he lives in, af-
fect him psychologically as well as
Q: I've heard it said that architec-
ture shows signs of becoming the first
"international" art. Will you com-
LCP: Immediately I feel a reaction
against stamping out regionalism be-
cause I have a strong appreciation for
regional sensitivities which necessarily
develop. But I think that since the
whole world is going through its in-
dustrial revolution, eventually there
may be common factors in architec-
ture for all people, not overriding
these special sensitivities but under-
lying them.
ABP: I would love it if just the op-
posite were true because I believe in
regional building, even in micro-cli-
mate building within the region. I
resent the efforts of the Bauhaus as
exemplified by Gropius, Le Corbusier
and Van der Rohe to the extent that
their disciples attempt to apply one,
pat formula to all buildings in all
places. One could admire some of the
individual efforts of these people but
they shouldn't be taken as a school,
as an end in themselves. One is always
on sound ground in attempting to
seek out and emulate principles; but
one is on very dangerous ground, arch-
itecturally speaking, if he attempts to
imitate surface effects. The interna-
tional school results in what I call
"americanned" architecture, and I
hate to see this happening to our
Q: The poet Emily Dickinson said
something to the effect that she could
tell a real poem because of her physi-
cal reaction to it. Do you ever experi-
ence such a thing when you look at a
building that attracts you?
ABP: Oh, certainly. I think the
emotions can provoke some of the
strongest physical reactions.
LCP: Oh, yes. When, in my travels,
I came across a piece of architecture
which excited me for some reason or
other, I didn't have the presence of
mind to take pictures or stand still or
stay with the person with me. I would
go running around rather excitedly
until exhausted and have to go home.

JUST THIS: It's a new set of standards
by which ordinary people can judge whether their
new or remodeled home will provide for all the elec-
tric helpers they have today... and will want for the
foreseeable future. Basically, Full Housepower means:
0 100-200 Amp electric service, with the right size
wires throughout the house.
O Ample circuits, outlets, and switches to assure
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Millions and millions of dollars are being spent in
national magazines and newspapers to tell people
about Full Housepower. Our offices will gladly fur-
nish details to help you capitalize on this new public
awareness of the important part played by electric
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JUNE 1958


all about...

clients will recognize the
applaud you for incor-
porating FULL HOUSE-
POWER in your plans for
them. Reliable estimates
show that use of electric
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ahead in the next 5
years. We will gladly
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Message from

The President

President, FAA

The month of May was an eventful
one for the FAA. The Board of Di-
rectors of The American Institute of
Architects has given favorable consid-
eration to our desire of becoming a
separate regional District of The In-
stitute. Our ambition is close to real-
ization. It now appears probable that
the AIA Board will take positive and
final action on the matter prior to the
July Convention and that the Con-
vention will be called upon to ratify
the necessary By-Law changes as a re-
sult. After that we can look forward
to shouldering the full responsibilities
of an AIA District.
It has become apparent that our
present dues structure needs modern-
ization. It would be nice if the FAA
could determine the ideal program,
determine its annual cost, then divide
the cost by the number of members,
this becoming the assessment on each
member. This, unfortunately, cannot

Approved Style ...
(Continued from Page 12)
9. A corporation is not a person;
therefore because it cannot be
registered as an architect in
Florida, it is illegal to practice
architecture under the follow-
ing names, even if the persons
whose names appear are regis-

While a registered architect may
have a business association as a part-
ner with others who are not registered
or qualified to practice architecture in
Florida, all letterheads, signs, title

be done. The assessment and collec-
tion of dues is as complex as income
tax. Because the dues problem is
complex and our present system in
need of revision, I have selected a
committee whose job it will be to
formulate a new system of dues which
will support a realistic budget based
on a resolute FAA program.
This committee has the following
membership: ERNEST T. H. BOWEN,
committee will work with the Execu-
tive Director, Administrative Secre-
tary, the Treasurer, and me, and will
submit to the FAA Board prior to the
1958 convention, a dues structure co-
ordinated with program, budget and
membership, which dues structure the
Board shall be proud to present to
the Convention for approval. If you
have any ideas relating to this matter

blocks and other information made
public must set forth the name of the
registered architect, disclosing the
identity and status of other members
in accordance with Example 4 above,
and the partnership name shall not
be used in any manner or for any
purpose which can lead to the as-
sumption that the unregistered mem-
bers of the partnership are practicing
architecture. When a registered ar-
chitect is a member of such a firm,
all architectural services shall be per-
formed only in his name and under
his seal.

State Board Suspends
Tampa Man's Registration
At a hearing before the State Board
of Architecture held in Tampa April
25, 1958, the registration to practice
architecture of Henry V. Patterson,
of Tampa, was suspended for a year's
time. However, the Board signified
that its order of suspension would be

you wish considered, Ernie Bowen
will be glad to receive them for the
It was a pleasure to see so many
architects at the Governor's Confer-
ence on Urban Renewal held in Or-
lando. It's an indication of the ar-
chitects' willingness to work with
other citizens for solving problems af-
fecting our total environment. Our
special talents and training gives us
the background for giving direction
to civic and political groups, interest-
ed in planning problems. We should
give this direction freely. The public
will think better of our profession for
it and our community will benefit as
a result.
It is time now to select delegates
to the National Convention in Cleve-

land. The FAA is represented by its
Chapters' delegates, so, Presidents, be
sure that your chapter is represented.
FAA wants 100 percent of its chap-
ters' votes cast for that certain issue.
Please send the names and addresses
of your delegates to the Secretary as
soon as you can. We will want to
know who they are before 4 July so
meetings can be arranged. Meetings?
Sure! What's a Convention without
a Florida caucus!

subject to review after a six-month's
period with the possibility that an
application for re-instatement might
be considered at that time.
The Board's action against Patter-
son was the culmination of an inves-
tigation relative to charges that Pat-
terson had been sealing architectural
documents which had not been pre-
pared under his responsible supervis-
ing control according to provisions of
the Florida statutes regulating the
practice of architecture.
During its subsequent meeting at
Winter Park, the Board considered
39 other cases involving various legal
matters touching on the practice of
architecture in Florida. These ranged
from the improper designation of a
firm's name according to the Board's
Rules and Regulation, to examination
of evidence indicating the illegal prac-
tice of architecture by unregistered
individuals. As a result of its con-
siderations, the Board authorized legal
actions to seek injunctions against
four such individuals.

Ia li/


Raising and anchoring the roof slab of the one-story building was completed
by Lift Slab of Florida engineers in just two and one-half hours.

Pre-Planning for Construction

Saved Money in Orlando

Development of new products and
new techniques in building construc-
tion has done more than highlight
improvements in architectural design
and in the performance of buildings
to meet increasingly rigid demands
of modern living. It has also empha-
sized the importance of more and
more precise planning if inherent ad-
vantages of the new facilities are to
be attained and if economies promised
through their use are to be realized.
One illustration of how planning
precision can operate to speed job
progress and lower construction costs
is now under construction at Or-
lando. It is the Holiday Inn Motel,
for which James E. Windham, III,
is the architect and Wolpert, Tilden,
Denson and Associates the engineers.
This project one of a chain of
32 now being constructed throughout
the Southeast by the same structural
methods consists of four buildings,
placed in the shape of a U and joined
by covered walkways. Three of the
buildings are two-stories high and
house the motel's 100 bedroom-and-
bath units. The other is a one-story
structure containing service areas.
An early decision to use the Lift
Slab method of construction had
much to do with both the detailing
of this job and the scheduling of con-
struction operations. As to detailing,
columns are 51/2-inch pipes, spaced to
JUNE 1958

produce 24-foot spans in one direc-
tion, 22-foot spans in the other. Be-
cause of these spans slab thickness
was set at 8-inches; and for lifting
purposes slabs were designed as seven
separate units totalling 56,000 square
feet. Each slab was laid out to in-
clude carefully placed sleeves and
openings for ducts and utility lines.
Ceiling to floor height was dimens-
ioned at eight feet; and pipe lines,
curtain walls, interior partitions, etc.,
were detailed for prefabrication and
shipment to the job to meet this tol-
erance. Exterior walls include win-
dows with porcelain-enameled span-
drel panels; and all interior partitions

are of double-membrance, steel chan-
nel construction with plaster on gyp-
sum board clipped to light guage
metal studs.
As to construction scheduling, the
project was divided into seven sec-
tions, relative to the structure. This
permitted the contractor to rotate
crews for forming, placing the rein-
forcing steel, pouring and curing the
3000 psi concrete of the slabs. The
largest was that for the roof of the
single-story building; and Lift Slab
of Florida engineers lifted the 58 by
110-foot slab and welded it in place
within two and one-half hours. The
remaining six slabs were lifted and
welded at their permanent elevations
in another four days at the rate of
three slabs every two days. When
all were finally leveled and welded,
the floor to ceiling height was ex-
actly eight feet.
All slabs were poured on the
ground and were separated by a coat-
ing of Thompson's water seal. The
roof slab of the one-story unit was
poured over a rough-ground terrazzo
finish of the slab on grade. It was
lifted without injury to the terrazzo.
Total cost of the project is $500,-
000, including swimming pool and
landscaping but excluding cost of
land. Cost of the structural work has
been less than $2 per square foot;
including all form work, labor, struc-
tural steel, reinforcing, concrete and
finishing. It is estimated that precise
planning and use of the Lift Slab
construction method has saved about
40 percent of the time required to
complete the building under conven-
tional procedure.

One result of the lift slab method of construction was accurate placement
of sleeves for utility lines and ducts, together with structural precision making
possible use of pre-cut materials to conserve job time and labor.

News & Notes

Help for Students
Is Growing Trend in
AIA Chapter Programs
The Broward County Chapter has
tied into the growing trend toward
Chapter help for promising students
of architecture. Through the Chap-
ter's Educational and Scholarship
Committee, chairmanned by ROBERT
E. HANSEN, the Broward group is
sponsoring JAMES STEPHENS as a ca-
reer student in architecture at the
University of Southern Illinois. Steph-
ens was an honor graduate of Dillard
High School in Ft. Lauderdale in
1957 and showed leadership as a class
officer as well as unusual aptitude in
art and architectural studies. Funds
from the Chapter are helping him
continue his specialized education.
Sponsorship of Stephens is the start
of what is hoped can become a reg-
ular and continuing program of stu-
dent aid for the Broward Chapter.
Encouragement for students was
also spotlighted in Dade County last
month, when the Florida South Chap-
ter furnished judges for an exhibition
of architectural, engineering and de-
sign work of vocational students in
the Dade County School System. A
week-long exhibit was held in the
FSC-AIA Lounge of the Dupont Plaza
Center. Judging was under direction
df T. TRIP RUSSELL, Chairman of the
Florida South Chapter's committee
on Education. IRVIN S. KORACH,

The AGC now has a home of its own in Washington, D. C. This new building,
designed by the firm of Chatelain, Gauger and Nolan, headed by the AIA
president, will be dedicated June 6. Past AGC President Frank J. Rooney of
Miami will act as master of ceremonies; and among those taking active part
in the dedication will be Vice-President Richard Nixon. AGC President Fred
W. Heldenfels, Jr., will speak on behalf of his association.

Chapter president, spoke for the pro-
fession at awarding ceremonies.
Cooperation of the Chapter toward
encouraging the development of de-
signing talent in vocational school
grades is planned as an annual activity.
The yearly exhibit has also become an
active interest of Miami's Chapter of
ORDER OF Hoo-Hoo, the fraternal
and philanthropic organization of the
lumber industry. Prizes, this year-
in addition to various award ribbons
-were gold cups donated by the

People and Addresses
LAMAR DRAKE have announced for-
mation of a partnership for the prac-
tice of architecture under the firm
name of GORDON AND DRAKE, with
offices at 1531 Alford Place, Jackson-
ville 7.
Robert B. Murphy, appointed by
FAA President H. Samuel Kruse as
FAA representative to the Rollins Col-
lege Regional Planning Conference,
conducted one of the seminar meet-
ings of the program.


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In Miami, IRVING E. HORSEY, arch-
itect, has moved offices to the First
Federal Building, 8340 N. E. Second
Avenue, Miami 38.
WILLIAM B. EATON, who opened
his own office in Clearwater as of
April 1, announces a change of address
to 217 Franklin Street, Tampa 2.
Eaton was formerly associated with
the firm of PULLARA, BOWEN AND
WATSON of Tampa.
has announced a change in his firm
through addition of two partners. The
new firm will be known as ELIOT C.
FRANK S. VALENTI, architects. Offices
will remain at 404 Marion Street,

The Student's Column
Florida Field was reactivated May
1, 2 and 3 in competitive spirit and
a cager crowd of spectators were on
hand to view the proceedings. Below
the stadium's empty stands, stabiles,
mobiles, and other objects familiar

to all students of design adorned the
area; and though football was not to
be found, fans were there to make the
Fourth Annual Architectural Expo-
sition a success.
With a variety of materials (bam-

boo to brick), the students, under
the leadership of the Student Chap-
ter, AIA, whipped together an inter-
esting array of exhibitions. Landscape
majors presented a entire garden, in-
(Continued on Page 22)



'utch Cedar
for the client who demands the best.

Take, for example Ihe handsome Viroludor illustrated
here Its warm, honey-brown coloring and distinctive
grain pattllern add up to client satisfaction Its louver
construction combines striking design Nilh practical
ventilation Your dealer has size and price informa-

Your Dutch Cedar dealer can supply you with interior or,
exterior doors of any size for any purpose Prompt delivery,
quotations on request

924 Sligh Blvd. ORLANDO Ph. GArden 5-4604
2860 22nd Ave. N. ST. PETERSBURG Ph. 7-7627
1607 S.W. 1st Ave. FT. LAUDERDALE JAckson 3-5415

JUNE 1958

Code Conference at Orlando . At a recent meeting of the Mid-Florida
Chapter at the San Juan Hotel, Orlando, M. L. Clement, executive director
of the Southern Building Code Conference, and Ralph W. Jones, Jr., Orlando
building official, discussed code matters with the Chapter membership. Above
are, left to right: Ralph P. Lovelock, M. L. Clement, Ralph W. Jones, Jr.,
Robert B. Murphy and Joseph M. Shifalo, Mid-Florida president.






AND ALL Thompson doors
stands the guarantee that the
finest materials and workman-
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manufacturing of a quality

Thompson flush doors, in beau-
tiful figured gum, lauan ash
and birch can be specified for
both exteriors and interiors in
both standard and special sizes.

1_7WA-fR,0Ao0 00,R C~i


Lightweight, but sturdy, Thompson flush
doors are noted for their rigidity and
resistance to warping and twisting. This
quality is the result of high manufacturing
standards that include: cores of wood ribs
spaced 4-inches apart and butted against
stiles on alternate sides to provide continu-
ous vent space; stiles of a 1 1/8-inch
minimum width; rails of a minimum 21/2-
inch width; panels of 3-ply, cross-banded
plywood, hardwood faced; and lock-blocks
4-inches wide, 20-inches long centered on
both sides. Only non-shrinking, craze-re-
sistant adhesives are used to produce inte-
grated bonding that is highly resistant to
both moisture and mildew.
In addition to 11 standard sizes-1/6 x
6/8 to 3/0 x 6/8 interior and 2/6 x 6/8
to 3/0 x 7/0 exterior-Thompson flush
doors are obtainable in special sizes.


71JD k Nlml W~ Ir t erae 00 W 2,dS-t35 ,E _3 tre

Lowell Lotspeich, of Miami, fourth
year U/F architectural student, was
elected president of the Student
Chapter, AIA.

Student's Column ...
(Continued from Page 21)
eluding a pool and fountain, to win
top honors. Against various backdrops
were hung works of the past year,
which were viewed with interest by
a architecturally minded public. Ad-
ding to the garden-like atmosphere
was the central exhibit, "A Florida
Garden Pavilion," entered jointly by
the students of architecture. Com-
plete with bath, kitchen, and living
area, it was indeed a marvel of rapid
Two guest lecturers were received
this month by the faculty and stu-
dents of the Department of Archi-
tecture as the last of a series, which
was headed by such noted names as
and WM. J. CAVANAUGH. Mr. Lundy
spent a few casual days in the class-
rooms informally discussing amongst
the students; while Mr. Cavanaugh,
a acoustical expert, presented a for-
mal lecture to faculty and students
on "Planning for noise control and
good listening conditions."
Results of the election of next
year's officers of the Student Chapter,
AIA, were: president, LOWELL LOT-
SPEICH of Miami; vice-president, JUL-
IAN PETERMAN of Pensacola; secretary,
LYNN ANDERSEN of Clinton, Wiscon-
son; treasurer, WADE SETTLIFF of Ft.
Lauderdale; assistant treasurer, CLARK
IRONMONGER of Ft. Lauderdale; co-
ordinator of Architectural Exposition,
FRANK SHEEHY of Gainesville.



New Decorative Medium
Combines Plastics and Glass

What appears to be an entirely new
technique in the field of decorative
design has been developed by an en-
ergetic artist-decorator named J. D.
VAN ATTEN and is now being pro-
duced in Hialeah by a newly formed
company under his direction. The
company, named MosAIc PLASTIC-
GLASS was formed by Van Atten as
the production unit for a wealth of
highly-colored panular designs which
combine such unusual elements as
crushed stained glass, jute strips, cera-
mic and marble chips, glass cloth and
a variety of colored plastics of the
acrylic type into decorative units
which are transluscent but can be
opaque -virtually weather proof, of
amazing structural strength and sus-
ceptible to almost any size or type
of installation as a decorative finish
for buildings of any size or character.
After years-long research, Van At-
ten has achieved a "material" which
exhibits some of the characteristics
of conventional stained glass rela-
tive to richness of color and light
transmission -and some of the at-

tributes of the sort of mosaic tiling
which uses both glass and ceramic
tessarae for its individual effect. But
his production techniques permit the
development of colorful design far be-
yond the scope of stained glass de-
sign. And the limitations of mosaic
mural designs are overcome in that
his panels can be made structurally
sufficient and can be utilized as free-
standing, back-lighted screens as well
as wall-facing applications. The com-
bination of materials used in Van At-
ten's panels develop a jewel-like qual-
ity which is unique.
Essentially the panels-which their
originator says can be produced in
sizes up to 4 by 20 feet are a sand-
wich of plastic within which is fused
a combination of glass, marble and
ceramic chips locked in place with
acrylic resin and outlined as to color
and form by strips of jute. Depending
on the design composition and the
character of the colors and the type
of plastic binders employed, the re-
sulting panel can be translucent or
opaque. But in any case the surface
color is effective thus making back-
lighting unnecessary in many instanc-
es, but creating an unusually dramatic
result when it is used.

rnorT Dy neoarin-Dlessing
Panels of the new plasti-glass material have been extensively used in the home
of Samuel H. Vuncannon, for which Robert Fitch Smith, AIA, was the architect.
Those illustrated here are louvered to act as transluscent windows of a bedroom
overlooking a pool and patio area.
JUNE 1958

Panels thus far produced have been
one-half inch thick and have been
edge-sealed with a type of foam-plastic
cushion for edge mounting in a wood
or aluminum frame. Much experi-
mentation has produced panels in
squares, circles for ceiling lights -
and rectangles up to an 8-foot eighth
in this thickness. Van Atten believes
it would be desirable to increase this
width to an inch, or even an inch and
one-half, for panels of the maximum
4 by 20-foot size.
Since production of these unusual
panels involves a handicraft, rather
than an industrial technique, design
possibilities, both as to color and
form, are virtually unlimited. Van At-
ten sees the possibilities of executing
an architect's own design in the new
medium. But he is now readying an
elaborate series of more or less stand-
ard design units which, combined
with various series of color combina-
tions, can be variously composed to
produce a wide variety of decorative
pattern through utilization of stand-
ard elements.
Costs of the new panular units will
be comparatively modest, according to
Van Atten. The per square foot price
for designs already being produced by
his company is about $15. Production
of special compositions is naturally
subject to individual quotation.

Moving Walkways Suggest
New Possibilities in Design
The escalator principle, first intro-
duced in 1900 by the OrTI ELEVATOR
COMPANY has finally been adapted to
horizontal use in the form of "TRAV-
O-LATOR" recently developed by
Otis engineers for an installation in
California. Two moving platforms,
each 32 inches wide, will arch across
a 127-foot span to connect two hotels
owned and operated by the same
management, but located on opposite
sides of a busy street. They will be
capable of handling up to 7,500 peo-
ple per hour in either direction at
speeds determined by traffic require-
Essentially the new transportation
units are platforms composed of a se-
ries of articulated, cleated treads trav-
elling on a wheel and track system.
Otis engineers say that installations
of unlimited length are practical and
(Continued on Page 24)

Products and Practice..

(Continued from Page 23)
that the moving platforms can be
graded up or down as much as 14 de-
grees. They suggest also that use of
such installations could remove many
restrictions on building planning and
design so far as location and spacing
are involved for human convenience.
Through use of the new units, Otis
engineers foresee completely new ar-
chitectural concepts for such facilities
as shopping centers, airports, civic
centers and residential communities.

New Grille-tile Units
Shipped from Panama
The pattern range of "Elementos
Ornamentales"-decorative clay tile
units made in Panama-has been in-
creased by the three samples shown
in the cut below. This brings to eleven
the number of the Panamanian grille
units available for specification
through the Dunan Brick Yards at
Miami which is the distributor for
them in the U. S. Like the other eight
units, the three new tile shapes are
made of hard-burned red shale with
slight color variations and kiln mark-
ings. In combination they can pro-
duce a wide variety of pattern.



We can fill all'your design needs
for any type, size or shape of cast
bronze or aluminum placques,
name panels or decorative bas-
reliefs . .

New Decorative Panel
of Interior Hardboard
In line with the trend toward minor
decorative treatment of interior fin-
ish panels, the MASONITE COMPANY
has introduced a new hardboard panel
which is equally adaptable for use in
residences, offices and commercial
buildings. Called "MISTY WALNUT,"
the 4-inch thick panel is 4 by 8 feet
and is finished with a series of five
shallow, closely- spaced grooves run-
ning vertically at intervals of 16 inch-
es. Beside offering a decorative touch,
the grooves serve as nailing locations
since they appear at joints, thus mak-
ing joints and nail-holes practically

Gas-fired Hot-Water Heaters
for Commercial Installations
With the latest legal obstruction
removed from Florida's projected
natural gas pipeline, increasing atten-
tion will undoubtedly be paid to the
possibility of using gas burning equip-
ment more extensively than hereto-
fore in many types of commercial as
well as institutional buildings. In line
with such possibility, the RUDD MAN-
marketing plans for two new models
of a commercial automatic gas water
heater. Called the "SANIMASTER," the

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new unit has a solid copper-nickel
tank for rust-free operation even with
aggressively corrosive waters and can
be installed singly or in multiples for
single or two temperature operation.
Both models were designed for use
in institutions, restaurants, public
buildings or other building types
where high-temperature water is re-
quired for either laundry or dishwash-
ing use. Either 140-degree or 180-
degree water can be furnished from
either model, one of which has a re-
covery rating of 80 gallons per hour
with a BTU input of 95,200. The re-
covery rating of the other is 60 gal-
lons per hour with an hourly BTU
input of 71,500. Both models are said
to be adequate for use with hood and
door-type dishwashers. For conveyor
dishwashers and for large general de-
mands multiple installations are re-

Hinged Ironing Board
Is Newest Kitchen


R~i -~a


, ;

To round out the automatic con-
venience of home laundry equipment,
a hinged, self-storing ironing board
has recently become available through
Built of solid maple to match the de-
sign of other Mutschler kitchen built-
in, the new laundry unit lifts out of a
standard 24-inch base cabinet to lock
in place at a convenient working
height. Hinged sections at both sides
provide a full-size working surface, but
permit the board to be stored easily
and quickly. Support is provided by a
solid base which also contains an
asbestos-lined shelf for storage of the
JUNE 1958

Tests Prove It......



1 Tensile tests show 50 percent
'"greater holding power. And 5-
surface grip eliminates need for
dangerous toe-nailing.
2 Heavy metal gives
*solid anchorage,
prevents torsion
and creeping of
-3-- 3 Solid seat, scien-
*'tifically spaced
nailing holes in-
S" sure greater rigid-
ity, do away with
twists and turns.
4 Speeds rafter or
--P joist placement by
Spre-mounting 5-
'o way clips on beam
i9 or plate and
spaces rafters
Heavy-gauge, 5-surface design
***eliminates need for double-
clipping to save material, time
and labor on job.

. with any type of structural lumber
There's a size of the 5-Way Grip Clip for lumber up to heavy, 4 by 12
timbers . Three sizes-each adjustable for redressed lumber-each
with the strength and safety of the ADVANCE five-surface design.

Exclusive Distributors:
Tampa & Orlando


Miami Ft. Lauderdale West Palm Beach

Alexander Hardware
No. Miami Hardware. Coral Gables Supply Co.
Pacific Lumber Co. Rinker & Co.

CotWd 'tBC&A

&aftdift AFon

2445 N.W. 76th STREET, MIAMI
Manufacturers of Specialty Building Products

Mel Banks
Future Heating
Ph. HE 6-3400
Phone 2-0871

Corwin Heating &
Ph. Midway 2-7301

Electrend East
Coast Co., Inc.
Call Collect:
Boca Raton 5101
Ph. JA 3-6464

Sales & Service
Phone 34-9341

Sales & Service
Phone 2-7166

Sales & Service Co.
Ph. RI 7-3380

Pasco Lumber Co.
Ph. Lo 7-3567


Aluminum Surfacing for
Built-up Membrane Roofs
An aluminum sealer to provide in-
sulating reflectivity and increased
weather resistance is being used as a
finish to a new roofing system accord-
ing to an announcement of the Alum-
inum Company of America. The
aluminum coating is part of a new
roofing and flashing system called
"Glassell Flexroll" produced by
the Twinsburg Miller Corpora-
tion. This combines wide tempera-
ture range asphalt with woven glass
cloth in a three-ply membrane which
is manufactured in rolls, 22V2- and
45-inches wide. Application to a roof
deck is by either hot or cold mopping.
The three-ply membrance is then top-
d^-lL^-1 ...'J.U W l Ul II._ O C dL~ -.t

ad etac with bitumen and coated with
Electric Circulating the aluminum sealer.
Clean, comfortable, convenient electric heat at a New Railing Combines
low cost never before possible. See the revolu- Wood with Aluminum Shape
tionary new Electrend and all its advantages
today or just call us, we'll be glad to demon-
strate its many features.
4550 37th Street No.

Advance Elevator &
Supply Co. . . 4 Railings, formerly a sort of protect-
Blumcraft of Pittsburgh . 13 ive necessary evil, have recently
Bourne Mfg. Co. . . 7 achieved the status of a contemporary
A. R. Cogswell . . 26 design accent, thanks to the idea of
Electrend Distributing Co . 26 combining natural finished wood
Florid Fo r Prn handrails with post and anchor ele-
St. Petersburg 14, Florida

WorksMANUAL AND A.I.A. FILE. 24 ments of satin-finis aluminum. Most

Florida Home Heating recent example of the idea is the use
Institute . . . 28 of walnut and aluminum railings in
Florida Steel Corp. . 6 the new DuPont Plaza Center in Mi-
ies Florida Tile Industries . I ami. These were selected from the
George C. Griffin Co. . 24 series of standard design units devel-
Hamilton Plywood . . 21 hoped by BLUMCRAFT and fabricated

S Advancelocal metal workers. From a variety
Advance Elevatorn 3rd Cover

Supply Co ..... of4 uRailingps, avaiformerly a sort of protecifica-
Blumcraft of Pittsburgh. 13 tive necessary evil, have recently
Bourne Mfg. Co p 4t 7 achievCed b the status of a contemporary

Mutschler Kitchens of cents can be combined to produce a
A. R. Cogswell 6 raildesign accnt, thans to the idea of cus-
Electrend Distributing Co 26 combining nation burial finished economy of
IA. R ey & So 2nd C r welhandrails with postandardized anchor rts.
Works ... 24 ments of sadtin-finish to walnut, the newMost
Florida Home Heating recent example of the idea is the use

Institute .. 28 of wood-alnut and aluminum railings are avail-
Florida Steel Corp. 6 the new DuPont Plaza Center in Mi-

SFloridaTile Indutrie. ami. These were select birch. Both woods are
George C. Griffin Co . 24 furnished in a var d design units devrail-
Hamilton Plywood ... sh. 21 oped by BLUMRAF and fabricated
by local metal workers. From a variety
of unit shapes, available for specifica-
tion from two "price-lines" engi-
Miami Window Corp 4th Cover neered by Blumcraft, railing compon-
Mutschler Kitchens of ents can be combined to produce a
railing which has the hallmark of cus-
tom fabrication but the economy of
A. H. Ramsey & Sons, well-designed standardized parts.
Inc.. ..... 2nd Cover
In addition to walnut, the new
wood-and-aluminum railings are avail-
able in select birch. Both woods are
F. Graham Williams Co. .27 furnished in a variety of handrail



"SINCE 1921"



Architects' Suppli

Complete Reproduct


433 W. Bay St.

Jacksonville, Fla.

Responsibility ...
(Continued from Page 11)
ture. I get called on more often by
people like the National Retail Mer-
chants Association for another stint
on the question of what do we do
with downtown than I get called by
esthetic bodies. The merchants are in
there; they want it.
Meanwhile, I want to say how sorry
I am not to have had a chance to
visit the City of Charleston. I antici-
pate finding there something valuable
which we want to keep. There is a
quality there of living for which the
architecture was designed, for which
the community was designed. Now,
the great rushing, roaring American
people are about as unprepared in
matters of taste and in a way of liv-
ing as they can be. They want to have
a beautiful way of living, but the only
people who are telling them how,
right now, are the automobile adver-
tisers and the soap salesmen.
They aren't doing all the wrong
things they do because that's their
great ideal. They're doing it because
of lack of leadership and they will
accept better. I'll leave it to the
learned committees how that one all-
important question will be solved
that can help the architect to become
a leader, and swing his weight: name-
ly how he can get his fee tripled. It
may be that the word "fee" has some-
thing wrong with it. I don't know.
Butt, other industries give themselves
a wider selvage for the experimental
work that they do, for the planning,
the creativity, because it pays. As long
as the real estate agent who simply
points the place out to the public
gets twice as much as the architect
who designed it, I think there is some-
thing a little bit wrong with relative
methods of salesmanship of the two.
In closing, may I quote Paul Val-
ery, the French writer, on the archi-
tect's deeper assignment. Valery
placed a Socratic dialogue in heaven.
Socrates said, "If I had my life to
live over again, I'd be an architect,
because it's just as difficult as philo-
sophy is- but, it's the opposite. A
philosopher has to arrange the entire
field of human thought and knowl-
cdge and introduce doubt wherever he
finds a certitude. An architect,
whether or not he knows what to do,
has to make a statement." God help
JUNE, 1958

JOHN F. HALLMAN, JR., Pres. & Treasurer JACK K. WERK, Vice-Pres. & Secretary



"Beautiful and Permanent Building Materials"

TRINITY 6-1084




We are prepared to give the fullest cooperation and the best
quality and service to the ARCHITECTS, CONTRACTORS and
OWNERS on any of the many Beautiful and Permanent Building
Materials we handle. Write, wire or telephone us COLLECT for
complete information, samples and prices.

Represented in Florida by
3709 Harlano Street

Coral Gables, Florida

Telephone No. HI3-6554
MO 1-5154



We must finish the job of providing comfortable indoor
weather for both residents and tourists during those 42
t days a year (average) when the temperature drops below
St 60 even in South Florida.

Thanks to Florida's architects and builders, many of our
modern homes, apartments, motels and hotels are now
equipped with dependable, permanently-installed heating
systems affording comfort and protection in "cold snap"

But thousands of "home folks" and visitors suffered un-
necessary discomfort and even illness last winter because
Sof makeshift, inadequate heating in houses and other
buildings not equipped with built-in systems of sufficient

Repeated surveys prove that the most satisfactory solution to
Florida's heating problem is small, space-saving oil or gas equip-
ment permanently installed out of the way or completely out of
sight. "Florida furnaces" of this type, large enough to circu-
late adequate volumes of warm air to every room of the house
or building, will . F L R W LL
1. Keep homes comfortable during cold snaps.
2. Induce tourists in apartments, hotels and motels to
stay in Florida longer.
3. Increase the value and saleability of new homes.
This summer, let's finish the job of assuring indoor comfort
during Florida's "cold snap" weather! By including oil or gas c.. .' .. .s ,
"Florida furnaces" in every plan, you will serve' your clients Models also available for Windows, Attics,
better . make a major contribution to the State's overall Utility Rooms
economy and health.


1827 S.W. 8th STREET, MIAMI


Curtain Wall by Ludman
Architect: Robert M. Little, Miami, Fla.
Contractor: Fred Howland, Miami, Fla.

the architect s vision sets the pace for the future...


Lawrence Field

The plans an architect draws today may well
determine the architecture of the future.

-When an architect does project the future
in his plans, he must find the materials with
which to implement that vision.

For example, within very recent years, cur-
tain walls have introduced new dimensions
of freedom in design and given the architect
a new fluidity of line, and a cleanness of
structural concept and mobility.

Eminently practical, ingeniously adaptable,
curtain walls have enlarged the architect's
horizon and, at the same time, achieved
a valuable saving in construction time
and costs.

The Ludman Corporation was one of the
first to pioneer in the engineering develop-
ment and successful installation of curtain
wall in hundreds of buildings of every kind.
Its engineers are constantly formulating
new methods of treatment, new ways of

handling curtain wall design. As a result,
Ludman Curtain Walls offer practical ex-
pression of architectural concepts . allow
the architect almost unlimited extension of
his ideas.

Ludman Curtain Walls match architectural
vision with superb window engineering that
reduces construction time and costs, yet is
always beautiful, efficient and flexible. They
combine window and wall in 6ne easily
handled, quickly fastened, labor saving unit.
Maintenance is virtually nil.

Ludman Curtain Walls are easily adaptable
to any wall treatment desired, offering a
wide range of materials, color and texture
for interior and exterior walls.

Patented Auto-Lok aluminum awning win-
dows, intermediate projected windows, or
other Ludman windows, co-ordinate with
curtain wall treatment to increase the grace
and effectiveness of the proposed structure.

Furthermore, an architect can always rely
on the Ludman Engineering Division to
keep pace with his vision, from proposal
drawings through completion. This service
is available to the architect at all times
through his nearest Ludman Engineering
Ludman know-how, based on years of actual
curtain wall experience, has proved of aid
to architects the country over. .
Ludman engineers are glad to be of assist-
ance at any stage of planning or construc-
tion, or to help solve structural problems
connected with curtain walls or window
treatment. Ludman is on the job through-
out the actual installation.
In Ludman Curtain Walls lie the means by
which the architect may well set the pace
for the future. Write to us for full, detailed
information on our curtain wall system.
The Ludman Corporation Founded 1936
* Miami, Florida.

.i I~~

I ciii

S Ij i

Specs Memo ... The Miami Window operator guaranteed for the life of the window.

It's based on top materials, precisely engineered design, quality-controlled manufacture. It's developed
through double-checked shop detailing, factory-supervised field installation. The end result is life-of-
the-building economy the true measure of trouble-free, dependable performance of windows in any
type of structure ...
4j Miami Window operation is unaffected by extremes of climate or use. Data on request. .I _

miams window corporation

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