Front Cover
 Table of Contents
 Orick comments on P/R
 Kruse' elected president
 The business of convention
 The challenge in design
 Architects' exhibit slated for...
 FAA design honor award
 Basis for better planning
 Convention was host to VIPs
 News and notes
 The students' own column
 Chalk-talk by rotival
 Advertisers' index
 Producers' council program
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00042
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: December 1957
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00042
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    Table of Contents
        Page 1
    Orick comments on P/R
        Page 2
        Page 3
    Kruse' elected president
        Page 4
        Page 5
        Page 6
    The business of convention
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
    The challenge in design
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
    Architects' exhibit slated for tour
        Page 17
    FAA design honor award
        Page 18
        Page 19
        Page 20
    Basis for better planning
        Page 21
        Page 22
        Page 23
        Page 24
        Page 25
        Page 26
        Page 27
        Page 28
    Convention was host to VIPs
        Page 29
    News and notes
        Page 30
        Page 31
    The students' own column
        Page 32
        Page 33
    Chalk-talk by rotival
        Page 34
    Advertisers' index
        Page 35
    Producers' council program
        Page 36
    Back Cover
        Page 37
        Page 38
Full Text

W A A Flo

This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
University- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyri ght. protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.


Alexander Georges


fi'e.: i :: : .. ''

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H. Samuel Krusi
Chamber of
Commerce Bldg.

M. T. Ironmonger
1261 E. Las
Olas Blvd.
Fort Lauderdale

William B. Harvard Central Florida
Franklin S. Bunch .. North Florida
John Stetson . .. South Florida
Immediate Past President
G. Clinton Gamble
Broward County Wiliam F. Bigoney, Jr.
John M. Evans
Daytona Beach Francis R. Walton
Florida Central Ernest T. H. Bowen, II
Robert H. Levison
Fla. North Turpin C. Bannister, FAIA
Sanford W. Goin, FAIA
Florida North Central Forrest R. Coxen
Florida South . James E. Garland
Irving E. Horsey
Verner Johnson
Jacksonville . Taylor Hardwick
Ivan H. Smith
Mid-Florida .... .Hill Stiggins
Florida Northwest William S. Morrison
Palm Beach . . Harold A. Obst
C. Ellis Duncan

Roger W. Sherman
7225 S.W. 82nd Court, Miami 43
Phone: MOhawk 7-0421

Floria rchiect

Florida Architect



No. 12


Orick Comments on P/R . .

Krus6 Elected President . .

The Business of The Convention .
Report for 1957

The Challenge in Design . .
By R. Buckminster Fuller

Architects' Exhibit Slated for Tour .

FAA Design Honor Award . .

Basis for Better Planning
By Robert C. Broward

Convention was Host to VI

News and Notes . .

The Students' Own Columi
By Louis C. George

Chalk-talk by Rotival

Advertisers' Index

Producers' Council Program .

. 12

. 17

. 21

Ps 29

. 30

S 32

. 35

. 36

By no means the least important part of any FAA Convention is the
exhibit of architects' work which, for the past several years, has
formed part of the backdrop for overall Convention activities. Four
years ago the exhibit held at St. Petersburg was the basis for a
traveling show which was three years on the road and became
international in scope. This year, 18 of the exhibit panels were
chosen for a similar tour. Among them was the Bee Ridge Presby-
terian Church, designed by Victor A. Lundy and given the FAA
Design Honor Award this year.

U -"'"'~"------

PUBLICATION COMMITTEE H. Samuel Krus6, Chairman, G. Clinton
Gamble, T. Trip Russell. Editor Roger W. Sherman.
The FLORIDA ARCHITECT is the Official Journal of the Florida Association of
Architects of the American Institute of Architects. It is owned and operated by the
Florida Association of Architects Inc. a Florida Corporation not for profit, and is
published monthly under the authority and direction of the F.A.A. Publication
Committee at 7225 S. W. 82nd Court, Miami 43, Florida. Telephone MOhawk 7-0421
Correspondence and editorial contributions are welcomed, but publication cannot
be guaranteed and all copy is subject to approval by the Publication Committee.
Opinions expressed by contributors are not necessarily those of the Publication
Committee or the Florida Association of Architects. Editorial contents may be freely
reprinted by other official A.I.A. publications provided credit is accorded The
FLORIDA ARCHITECT and the author . Advertisements of products materials
and services adaptable for use in Florida are welcomed. but mention of names, or
illustrations of such materials and products, in either editorial or advertising
columns does not constitute endorsement by the Publication Committee or The
Florida Association of Architects . Address all communications to the Editor
7225 S. W. 82nd Court, Miami 43, Florida.

Orick Comments on P/R

George T. Orick, Public Relations Coordinator of the AIA,
spoke briefly from the floor during Friday's business meeting rela-

tive to the report of the FAA's

The problem of public relations is
mostly a local one. There is no na-
tional image of an architect that can
be created that cannot be destroyed
or enhanced at the local level.
Working with our counsel and as-
sociates we could create, I suppose,
by standard propaganda techniques if
you will, a national image of an
architect as a very desirable, lovable,
indispensable man. But it is not worth
a darn if you fail at the local level.
Your chapters, state and regional pub-
lic relations programs are all-impor-
tant, particularly what is done at
chapter levels. More important still
is what you people are to the various
publics you meet in the course of
your work- in the course of busi-
ness-getting and in the course of com-
munity activity.
There is a kind of peculiar paranoia
among architects that has somewhat
disturbed me during these past few
months or a year. It takes the form
of an insistence by architects that
newspapers in their communities are
ignoring them. They are not given
proper space in newspaper columns
because they do not advertise.
The motives for advertising are
two, usually. You want people to
know about yourself; or you want to
gain a competitive advantage in the
business sense. I think architects feel
both motives to some extent. Let's
talk about the second one for a
In a competitive way, there is a
creature called "Package Dealer" who
is a threat to your breakfast. You can-
not out-advertise him.
A week or two ago I took copies of
Fortune Magazine the September
and October issues of this year and
totalled up both issues. I found there

*Roy M. Pooley, Jr., FAA Public Re-
lations Committee Chairman, proposed
the idea that the FAA retain a profes-
sional research consultant to conduct a
state-wide study of the public's under-
standing of and reaction to architects.
The study would form the basis for a
program of specific P/R activity de-
signed to overcome misconceptions un-
covered by such a survey.

Committee on Public Relations

were 30 full pages of advertising of
package dealers at the national level.
At an average cost of $5,000 a page,
that means $150,000 in one magazine
- not to mention Time, Newsweek
or the Wall Street Journal. That is
all done by one group. You cannot
compete with that kind of expendi-
ture; you do not have it.
Another thing on that point is that
you cannot buy good-will and pro-
fessional status with advertising, es-
pecially the latter. You sacrifice your
professional status when you adver-
tise. It is a good thing to forget about
advertising, really.
The newspapers do not ignore you
if you do not advertise. They very
often ignore you or do not carry your
stuff because they see no newsvalue
in it. Sometime, when you think it
is news, it actually is not.
I suggest, perhaps, conversations
with the editors of your papers from
time to time, asking them, after you
tell them what you are doing: "What
is news value; what shall we do?" At
the chapter level a good susgestion is
if you can afford it to obtain a
professional operative on a free-lance
This talk of research that Mr.
Pooley was talking about* has very
exciting possibilities. Frankly, at the
national level, I blush to admit we
do not know a darn thing, really,
about the public's attitude toward
architects and architecture other than
what we surmise and determine
through conversation with members
of the public. We just have not had
that kind of research. I rather sus-
pect, if it is going to come, it is a
very good thing. It has to be started
through a chapter or through an as-
This has great possibilities to de-
termine through some sort of impar-
tial research what people think about
you, how people feel about how you
feel about yourselves. It takes many
forms. I would certainly encourage
that sort of activity.
(Continued on Page 4)

- 4 -. ..-

I- 1

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7 43--;

At the final business session, Sat-
urday, November 9, 1957, of the 43rd
Annual FAA Convention, H. SAMUEL
KRUSE', Florida South Chapter, was
elected as President of the FAA. He
succeeds EDGAR S. WORTMAN, Palm
Beach Chapter, and will assume ac-
tive duties of his new office Jan-
uary 1.
Krus6 served during 1957 as Sec-
retary of the FAA, a post which will
be held during 1958 by ERNEST T. H.
BOWEN, II, Florida Central Chapter.
County Chapter, was re-elected for
a fourth term as FAA Treasurer.
Delegates elected ARTHUR LEE
CAMPBELL, Florida North Chapter as
Vice-president of the FAA North
District to replace FRANKLIN S.
BUNCH who resigned as of the end
of this year due to his appointment,
by Governor LEROY COLLINS as a
member of the State Board of Archi-
tecture. In replacing Bunch, Camp-
bell will assume the role of the FAA's
First Vice-president, since he will
take over the office slated for that
position next year. Second Vice-pres-
ident is WILLIAM B. HARVARD, Flor-
ida Central Chapter, whose term does
not expire for another two years.
Third Vice-president, elected to fill
the expired term of JOHN STETSON, is
The new FAA president will bring
a substantial background of organi-
zational experience to his new office.
A corporate member of the AIA since
1949, he has served the Florida South
Chapter as a director, vice-president
and president after activity on a num-
ber of chapter committees. For the

Orick on P/R...
(Continued from Page 2)
Performance is public relations.
The two are synonomous and insep-
arable. The attitude that people have
toward you, the reception they show
you, the receptivity in communities
and nationally is nothing more than
a mosaic of individual impressions
that you leave with your public and
with the individual people with
whom you deal.
I do not want to get into the

H. Samuel Krus6, Florida South Chap-
ter AIA, will assume duties of the
FAA Presidency January 1, 1958.

past two years he has been Chairman
of the FAA Publications Committee
and is rounding out a term also as
Secretary of the FAA and a member
of the Executive Committee of the
FAA Board of Directors.
Since 1951 Krus6 has been a part-
ner in the Miami firm of WATSON &
DEUTSCHMAN, architects and engi-
neers, and previously conducted his
own architectural office in Chicago
and Centralia, Illinois. Born in St.
Louis, Mo., in 1911, Krus6 was grad-
uated with a B.S. Arch. from the Uni-
versity of Illinois and subsequently
studied at the Illinois graduate school
and the Bauhaus School of Design
in Chicago. He is a member of Alpha
Rho Chi, holds a commission in the
U.S. Army Reserve with rank of Lt.
Col. and is a life member of the
Reserve Officers Assoc. Married, he
is the father of three children.

Kruse' Elected President

realm of performance. I am certainly
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subject. But every time your estimates
are wrong by ten per cent, somebody
forms an unfavorable impression of
architects in general. Every time su-
pervision is not correct on a job,
somebody gets an unfavorable im-
pression which will hurt you later on.
To that extent, no amount of pub-
licity, no amount of story-telling or
advertising can offset poor perform-

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The Business of The Convention

To say, simply, that the 43rd An-
nual FAA Convention was a success
would be a masterpiece of under-
statement. With a total registration
of 543 it was the largest ever. Con-
vention speakers were paid the com-
pliment of packed houses; and at-
tendance at seminars established a
new FAA record. With the size of all
convention functions soaring over es-
timates of both Committee and ho-
tel officials, it was evident that every
conventioneer enjoyed every phase of
the program; and it is quite as evi-
dent that this 1957 conclave set a
new high standard in terms of size,
program, spirit and results.

The meeting opened at 10:00 and
after an invocation by REV. COCH-
RANE, of the Peace Memorial
Church, Clearwater, FAA President
EDGAR S. WORTMAN reported briefly
on FAA activities and general prog-
ress during the past year. He paid
tribute to accomplishments of vari-
ous FAA committees, touched on the
establishment of an FAA headquar-
ters office in Miami's new Du Pont
Plaza building early next year.
Secretary H. SAMUEL KRUSE' then
presented his report which contained
recommendations to the effect that
standard operating procedures be es-
tablished relative to offices of FAA
and Chapter secretaries in order to
facilitate communication and improve
routines of association business.
The Chairman outlined a new
election procedure which would
schedule nominations for new officers
on the first Convention day, establish
a ballot-voting routine off the Con-
vention floor and permit announce-
ment of new officers at the begin-
ning of the final Convention session
-the object being to routinize elec-
tion procedure and save time during
Convention business sessions. Dele-
gates approved the plan for initial
use during the 1958 Convention.
Vice-president JOHN STETSON am-
plified his previously-published re-

port on "Relations with the Con-
struction Industry" by commenting,
as chairman of the Joint Cooperative
Committee, FAA-AGC-FES, on the
meeting of that group held Wednes-
day, November 6. He indicated that
this group was actively pursuing the
points outlined in his report.

The meeting opened at 10:30 AM
with President WORTMAN presiding.
supplement to the previously-printed
report of the Education Committee
by reading a letter from ROBERT E.
GALLISON, Asst. Prof. of architecture,
U/F, suggesting that a thesis on "A
Refresher Course in Industrial De-
sign" be printed under subsidy of the
FAA for subsequent sale by the au-
thor. The Committee recommended
favorable action as possible by the
FAA Board of Directors.
The report of the Legislative Com-
mittee, not previously published, was
presented by Chairman JAMES K.
POWNALL as follows:

One year ago, at the last Conven-
tion of the FAA, $6,000 was estab-
lished as a budget for the Legisla-
tive Committee's activities during the
1957 session of the State Legisla-
ture. This amount was principally
to be used as fee and expenses for
a representative of the Association at
the session.
As you know, in previous years this
function was performed by our legal
counsel, Benmont Tench. However,
his circumstances did not permit a
continuance of the arrangement.
After a thorough survey of talent
available for such a position, it was
determined that the minimum fee
for a proper representative at the ses-
sion would be $7,500, plus expenses,
or an estimated total in excess of
Our Executive Secretary, although
heavily burdened with ever-increasing
work load of his office which in-
cluded the inflexible demand of our
publication-and in spite of no pre-
vious experience in this field-spent
the necessary ten weeks in Talla-
(Continued on Page 8)

Flanked by Redcoats of the Florida Central Chapter, Hon. Lewis Homer, Mayor
of Clearwater, cuts the traditional ribbon to open the Products Exhibit of the
43rd FAA Convention. Left to right are: Robert H. Levison, Convention chair-
man, Joseph L. Coggan, Mayor Homer, Anthony L. Pullara, and Ernest T. H.
Bowen, II.

Re~Edv on

Convention Report...
(Continued from Page 7)
hassee. During this time, a total of
3,596 bills were introduced in the
House and Senate, many of which in
one way or another would affect the
practice of our profession or the con-
struction industry in general.
To emphasize the importance and
seriousness of the precarious position
of the public in general and our pro-
fession in particular, I want to read
one short bill that was introduced
on April 25, 1957. This bill is en-
titled Senate Bill 549. It was intro-
duced in the house late, April 25,
1957, and referred immediately to
the committee on General Legisla-
tion and approved out of committee
next morning by nine o'clock. It was
one of those things.
It is entitled "An Act Related to
School Plants, Amending Chapter
235, Florida Statutes, providing for
standard building plans for various
types of school building architecture".
The meat of it is:
"Building plans: 1-The State
Board of Education will make avail-
able architectural plans for all types
of county school buildings. There
shall be two sets of standard plans
for elementary, junior high and sen-
ior high and consolidated schools. All
plant and specifications shall be fur-
nished to.any school board upon its
request. These plans shall be fur-
nished at no expense to the county.
"The State Board of Education
shall furnish three architectural in-
spectors for any building constructed
according to plans and specifications
furnished by the Board at no expense
to the county.
"These plans will be drawn tak-
ing into consideration the various cli-
matic conditions of the county."
That is exactly the sort of thing
the Legislative Committee has, in the
past, been fighting-finding these
things out. This bill, among others,
was prevented from becoming law
principally through the splendid ef-
forts of our Executive Secretary Sher-
man, in cooperation with those mem-
bers of the Legislative Committee
called on to assist.
Our total cost during the session
was less than $4,000, of which
amount $3,317.04 was our repre-
sentative expense and $620, approxi-
mately, for legal counsel, Benmont

Tench. We, therefore, feel this
method of operation resulted in a
saving of $5,000 over the use of a
lobbyist-type of representative hired
for the occasion.
More important, however, is that
we are better than ever in a posi-
tion to develop the seriously-needed
program which can increase our sta-
ture in fields other than our profes-
sion, but related to activities thereof.
It is a fact that of all the bills
submitted to the legislature this year
affecting plans and construction, only
one sponsor-either committee, com-
mission or legislature-solicited from
us for the architectural profession any
comments, advice or assistance. That
particular bill happened to be pre-
sented by the elevator safety people;
and it was a very well put together
bill to begin with. It is, therefore,
an obvious fact that these people are
either unaware of or lack regard for
our selective capabilities.
With the experience and knowl-
edge of personalities and functions of
our State Government, the Executive
Secretary is now equipped to spear-
head a campaign for the next year
and a half to begin to correct this
situation. We therefore recommend
that a comprehensive program be
commenced immediately. This pro-
gram should encompass, in general,
every member of the FAA and should
delegate specific responsibility to him.
Only if each will perform these duties
will real gains be made.
The program should be directed at
various commissions, such as the Flor-
ida Development Commission, at
boards and departments, such as the
Board of Control, the Road Depart-
ment, etc. and appointive commit-
tees of the House and Senate, as the
Committees on Labor and Industry,
Public Health and Industrial Devel-
opment. If should be directed at
our influential and our non-influen-
tial legislators. Its purpose should
be to make them aware that we are
not interested in legislating ourselves
into business; that we are determined
to preserve or elevate our standards;
and that we can aid and assist them
in all matters related to our profes-
sion-and mostly that we are avail-
This report was unanimously ac-
cepted, as were recommendations rel-
ative to the report of the Committee
on Public Relations, presented by

Chairman ROY M. POOLEY, JR., who
introduced to delegates Mr. GEORGE
T. ORIcK, P/R Coordinator of the
AIA Headquarters office in Wash-
ington. (Mr. Orick's comments are
carried elsewhere in this issue.)
JOSEPH M. SHIFALO, Chairman of
the Building Code Committee, com-
mented on the importance of a uni-
fied State code and the work done by
veloping the South Florida Building
Code, as an extension of his previous-
ly-published report.
As Chairman of the By-Laws Com-
mittee, JEFFERSON N. POWELL pre-
sented for action the proposed
changes as published in the October
issue of The Florida Architect, pages
4 and 5. Changes proposed for Ar-
ticle V, Section 1, subsection D; and
for Article VI, Section 4, subsection
C, were not accepted by delegates.
All other revisions were passed as
For the Publications Committee
Chairman H. SAMUEL KRUSE' pre-
sented a general report with the fol-
lowing postscript:
"At the Board Meeting, Novem-
ber 6, prior to the Convention, the
duties of the Committee have been
transferred to the Executive Com-
mittee of the FAA Board of Direc-
tors; and it is believed that the studies
of the Publications Committee, as
reported at this Convention and that
of 1956, will bear fruit by the Jan-
uary meeting of the FAA Board of
As a supplement to the previously-
published report of the Committee
on Planning and Zoning, Chairman
WILLIAM T. ARNETT offered the fol-
lowing recommendation which was
made part of the report and unani-
mously passed:
"The Committee recommends that
the work of the Planning and Zoning
Committee be integrated with the
vertical committee organization and
the duties of the Planning and Zon-
ing Committee be combined with
that of the Community Development

The meeting opened at 10:00 AM
with President WORTMAN presiding.
First business was the report of the
Resolutions Committee presented by
Chairman CLINTON GAMBLE. Reso-
lutions previously published (The

Florida Architect, October, 1957,
page 5 and 17) relating to Dues
Payments, Commendation and Peti-
tion for Regional Status were recom-
mended by the Committee and ap-
proved by the Convention. That re-
lating to Executive Secretary's office
was not recommended by the Com-
mittee for floor action, since the sub-
ject involved had already been con-
sidered by the FAA Board of Direc-
Five other resolutions were acted
on as follows:

1 Condolence:
WHEREAS, God in his infinite wis-
dom has taken from this earth ROB-
the AIA; and,
WVHEREAS, the profession has suf-
fered the loss of an excellent designer
and ethical practitioner;
the Florida Association of Architects,
in regular meeting assembled, this 9th
day of November, 1957, does mourn
the loss of this member and miss him
from among its ranks; and,
a copy of this resolution be sent to
the surviving members of the family
and spread upon the minutes.
The resolution was originally pro-
posed by the Florida Central Chap-
ter; but by Convention action was
accepted with a change in source and
date by Convention delegates. Also
passed was a motion to list other de-
ceased members in its wording to in-

2- Recognition of
Henry John Klutho:
Since architectural progress is a
matter of historical continuity, de-
pending upon the vision, understand-
ing and creative ability of the archi-
tects of each generation; and since in
past generations there have been cer-
tain individuals whose deep and sin-
cere convictions have preserved this
thread of continuity in the face of
adversity and lack of understanding;
and since the acceptance of creative,
natural architecture suitable to the
freedom of America would not have
occurred in our generation without
the works of these men, it is only
fitting and proper that they should

be recognized and honored by this
generation of architects.
In addition to Sullivan and Wright,
many architects have diligently pur-
sued the ideals of a new architecture
for our nation; and the works of these
men have been concerned with solu-
tion of regional problems. Greene
and Greene of Pasadena; George
Elmslic, Walter Burley Griffin and
Dwight Pcrkins in the midwest, to
name a few, are notable for their
However, there arc other sections
of our nation which have felt the in-
fluence of the Chicago School
through the work of local architects.
The State of Florida, and the City of
Jacksonville in particular, has felt the
hand of such an architect; and we
feel that he should now be fully rec-
ognized for his position in the archi-
tectural history of the past half cen-
HENRY JOHN KLUTHO, practicing ar-
chitect in the Oity of Jacksonville,
Florida, for the past 56 years and a
member of the Jacksonville Chapter
of the AIA, be duly recognized and
honored by the 43rd Annual Con-
vention of the Florida Association of
Architects, as one who has contrib-
uted to the development of contem-
porary architecture by virtue of crea-
tive design in the City of Jackson-
ville in the years between 1901 and
During this period following the
devastating fire of 1901, Mr. Klutho
designed in the spirit of the Chicago

School and especially of Louis Henri
Sullivan. To his credit stand a group
of office buildings, stores, apartments,
public buildings and residences which
still have a beauty and character of
their own, despite the fact that they
were designed during the period of
architectural history in which Amer-
ica gloried in re-creatitng Greek tem-
ples and Roman baths.
The work of this architect and
gentleman is especially noteworthy;
for it was undoubtedly the most solid
penetration of the ideals of the Chi-
cago School into the deep south, dur-
ing a period when it was least un-
derstood, even by the architects of the
Further, some 43 years ago, in
1914, Mr. Klutho proposed that the
squalid waterfront of Jacksonville be
reclaimed for civic use and be made
into a place of beauty. Today that
dream is becoming reality through
the work of younger architects; but
the first vision of it can still be cred-
ited to Mr. Klutho.
May this recognition and honor of
Henry John Klutho and his contri-
bution to contemporary architecture
be a comforting reward to him in this,
his 84th year.
This resolution, submitted by the
Jacksonville Chapter, was approved
by the Committee and adopted unani-
mously by the Convention.
3 Legislative Committee:
WHEREAS, the Legislative Commit-
tee recognizes that although this
Committee is not now one of the
(Continued on Page 10)

Fun and Relaxation for Convention VIPs

Caught in a jovial mood during the Poolside Buffet Party Thursday night are
three distinguished Convention guests: Maurice E. H. Rotival, left, AIA Pres-
ident Leon Chatelain, Jr., FAIA, and Beryl Price, formerly the dynamic chairman
of the AIA's Chapter Affairs Committee.

Convention Report...
(Continued from Page 9)
vertical committees defined in the By-
Laws of the FAA, it may become
one in the future;
the Association and Convention as-
sembled hereby states the member-
ship of the Legislative Committee
should not be limited now or at any
time; but that the size and personnel
of the Committee be entirely de-
termined by the president of the FAA
each year.
Submitted by the Legislative Com-
mittee,. this resolution was approved
for adoption by the Convention.
Though discussion revealed the fact
that the By-Laws did not limit the
size of the Legislative Committee, the
resolution was adopted by the Con-
vention to serve as a policy directive
to the FAA president relative to fu-
ture appointments.

4 Executive Director, FAA:
BE IT RESOLVED, that the presi-
dent of the Florida Association of
Architects is hereby authorized to en-
ter into a two-year contract with
ROGER W. SHERMAN for services as
Executive Director of the FAA upon
terms agreeable to the president and
the Executive Committee of the
Board of Directors.
This was offered by the Resolu-
tions Committee and its adoption
FRANKLIN S. BUNCH offered an
amendment that approval of the serv-
ice agreement involved be given by
the FAA Board of Directors rather
than the Executive Committee of the
Board. The motion as amended was
unanimously passed.

5 Convention Thanks:
WHEREAS, the Florida Central
Chapter has been a most gracious host
for the 43rd Annual Convention of
the FAA; and,
WHEREAS, the Florida Central
Chapter made special recognition of
the Student Chapter so as to en-
courage a large number of the stu-
dents to attend and as always the stu-
dent members are a most welcome
part of our meetings; and,
WHEREAS the Convention Com-
mittee exposed themselves to every
complaint as well as commendation
by appearing in their bright redcoats,
most particularly exemplified by the

dashing and debonair figure of BOB
LEVISON, Convention Chairman; and,
WHEREAS, the ladies have been
most particularly so well entertained
by the Ladies Auxiliary of the. host
chapter, MRS. A. WYNN HOWELL,
SOLVED, that we emblazon on the rec-
ords of the FAA our sincere thanks
and appreciation to this Florida Cen-
tral Chapter for its efforts in mak-
ing this Convention a complete suc-
Passage of this resolution was ac-
claimed by a rising vote.

Next order of business was election
of FAA officers-results of which are
reported elsewhere in this issue.
The report of the Budget Commit-
tee was presented by Chairman ED-
wIN T. REEDER. His introduction to
the fiscal recommendations of his re-
port was as follows:
"After meeting with the Board of
Directors and the Executive Com-
mittee, a completely new procedure
is recommended for handling the ad-
ministrative affairs of The Florida
Architect and the FAA. Under the
new set-up it has become necessary to
drastically revise the budget for 1958.
"The Budget Committee is acting
in accordance with the general di-
rections presented to it by the Exec-
utive Committee and with the ap-
proval of the Board of Directors in
visualizing the fact that the FAA is
now on the threshold of becoming a
powerful professional organ in the
State, dedicated to the advancement
of all things concerned with the bet-
terment of the construction industry.
"In order to take the necessary
action at the Legislative sessions, to
carry on multiplying duties of chap-
ter affairs and administration and to
continue to advance in the format
and circulation of The Florida Archi-
tect, it is obvious that additional
funds must be forthcoming.
"In six years we have grown to
a large and influential state-wide or-
ganization with a cohesive structure
and a well-defined purpose. This has
been accomplished through careful
administration and by the meticulous
work and organizing effort of our
present Executive Secretary, ROGER
W. SHERMAN. The new program
contemplates a still more ambitious

coverage of state-wide affairs con-
cerned with our problems in the con-
struction field.
"In view of the above, the Budget
Committee recommends the adoption
of the following for fiscal 1958:
"That the office of Execuive Di-
rector be created, which office shall
have charge of chapter affairs, includ-
ing liaison, public relations, collec-
tions and conventions. The Execu-
tive Director would be responsible for
the publication, and professional and
financial success, of The Florida Ar-
chitect; and in addition would assume
the responsibility of acting as the leg-
islative representative for the FAA.
"Certain of these duties would be
delegated by him to others of his
choice. However, the conduct of the
overall program would be his responsi-
bility. For assisants, we recommend
the appointment of an Administra-
tive Secretary and a steno-cleric sec-
The Chairman then detailed ele-
ments in the budget which totaled
$28,645. As part of the income nec-
essary to meet this total, the follow-
ing new dues structure was recom-
mended-and then unanimously
passed by the Convention delegates:
Corporate members: $30 per year;
Associate members: $15 per year; U/F
Faculty corporate members: $10 per
year; and Sudent members: $1 per
On a motion by FRANKLIN S.
BUNCH the subject of this new dues
structure was first put to a vote; and
after its acceptance by the Conven-
tion, the Budget as presented by
Chairman Reeder was unanimously
Site and Host Chapter for the 44th
Annual FAA Convention in 1958 was
the subject of the next report by
of the FAA Convention Committee
-as follows:
"At a meeting on Wednesday, No-
vember 6, your Convention Commit-
tee had a complete report of all avail-
able facilities for next year's conven-
tion. It was all reviewed. The site
of the Convention must be deter-
mined by the use of Convention fa-
cilities. This was the criterion adopt-
ed and agreed upon by the Commit-
"In selecting the site of the 44th
FAA Convention, it was determined
(Continued on Page 17)


l HI 11rm ft





Between 1922 and 1927 I partici-
pated in the building business and
developed some building materials in
relation to a reinforced concrete sys-
tem which was invented by my fa-
ther-in-law who was an architect. Five
factories made these materials and
we succeeded in getting up some 240
buildings on those five years. So, I've
had a vigorous experience in the
building world.
But that experience came after ex-
perience in the Navy with the new
kind of technology that was then
coming through--the new airplane
and the new electronics of World
War I. The building experience
taught me that building arts were
very far removed from the kind of
technology employed for the emer-
gency tasks of national defense--
what we call the high-priority tasks,
which in times of great emergencies
are authorized to meet mortal condi-
I began to realize that the great
contrast between these two was not
that men building their buildings
were in any way deliberately ignorant,
or that they were deliberately "build-
ing-down", but because of very funda-
mental circumstances. These related
to the fact that only during very
great emergencies is high-priority ac-
crediting given through unlimited

sums to the exploitation of possible
new ways to get out of trouble. Dur-
ing these emergency times it would
be most inappropriate to divert high
technical abilities and apply them to
the building of a better home. So,
obviously, during wars building ac-
tivity becomes important as the "anti-
priority". Building has always been
the important anti-priority; and men
have hid to learn how to do well
enough with what was left over. They
have done extraordinarily well; and
they are entitled to be proud of be-
ing so ingenious as to get along de-
spite the fact that the high-priority
was not applied in that direction.
There seemed to be something
even more fundamental. Dry land,
where men build their houses, rep-
resents in terms of chemistry a crys-
talline structure, bonded with such
great rigidity that wave phenomena
cannot operate in it until the waves
are of such large magnitude as to
produce, for instance, an earthquake.
When enough energy has to be in-
vested in by nature to bring about
an earthquake, it is so large an
amount that it takes a long time to
accumulate. And therefore these kinds
of actions occur relatively infrequent-
ly the larger the action, the less
In the crystalline estate, then,

where men dwell and build their
buildings, such untoward events, such
big wave phenomena, occur so infre-
quently that man, without too much
experience or history to guide him,
has just hoped there would be no
earthquake, flood, avalanche or fire.
He hoped he might be able to live
in between the occurence of these
untoward conditions. And a great
many of them have been able so to
live--and therefore the kinds of
buildings they built did not have to
be considerate of those enormous
kinds of activities.
Now, then, when men build struc-
tures to go to sea, they think of them
as vessels, containments of environ-
ment controls. That's what a build-
ing is. That's why man builds -to
control his environment, to make en-
ergy-patterns more favorable for the
continuation of his processes. When
he makes such a structure for the sea,
the liquid estate in the nature of
chemistry has hinged bonds. The
flexibility is very great; and it doesn't
take much energy to make a wave.
Wind over water will do it. Drop a
stone in water and see what it will
do. The bow of a tiny motor boat
makes an enormous wave going for
miles out in its wake.
So, because it doesn't take much
energy, big waves occur very frequent-


- M

In delivering the Convention's Keynote Address and also
during his Seminar discussion of design, Mr. Fuller spoke
extemporaneously and without notes. What he said was re-
corded; and his Seminar speech, reproduced here, has been
edited only to the limited extent necessary for printed
presentation. Every effort has been made to retain the
author's exact meanings and characteristic phraseology.


ly in the liquid estate. Therefore,
those who design structures to meet
the conditions of the sea have an
expectancy of very large untoward
events. They have to prepare for a
seaquake every day and for avalanches
every day. When the seas curl over
and crash down on your deck, the
actual tonnages involved are equiva-
lent to those of great avalanches. So,
when you design these vessels for the
sea, you have to design for conditions
you did not have to design for on
Another condition about building
on land- a building does not seem
to sink into the earth. Being minor
in stature in relation to the earth's
great rigidity, we are not too con-
cerned at building bigger and bigger
buildings. Men have learned to get
below the soft soils and build on rock
and usually have not had to think of
buildings in terms of their sinking
into the land. Sometimes there were
such challenges. In building great
power stations on marshes yes,
these did have to float like a ship.
But, by-and-large man's building on
the land was not considerate of its
floating. Therefore there was no such
fundamental limitation as building a
ship for the sea.
In building a vessel for the sea we
have to take care of its floatability,

because it has a flood every day-
in fact, it floats on the flood. It as-
sumes flood. So, we have a very limit-
ed weight in resources to invest in
handling the enormous stresses of the
seaquake, the avalanche and the hur-
ricane which we can expect every
day. Furthermore, we do not build
ships just for the fun of it. The ship
was invented so it could carry im-
portant cargoes from here to there. A
lot of the floatability had to be in-
vestable in cargo capacity, else you
couldn't afford to build such a ship
on such high priority -using the
best technologies and knowledge to
create it. Also, it had to be able to
carry the men themselves.
So we see then, very high perform-
ance required for ships ratioed against
poles of invested resources where-
as on land that ratio is not operative
at all, nor is there much probability
of untoward conditions. Therefore
when men build structures on land,
weight isn't much of a consideration.
We talk about yards of concrete,
board feet of lumber, kegs of nails;
but we don't talk about weight in
buildings, for weight has not been
the basic criterion for a building.
Therefore we don't say, "That's a
beautiful little hundred-tonner you
have over on High Street". We don't
use that kind of language -which

we do use in relation to the sea.
Now we find men going into the
air with a new kind of environment
control an airship. This, too is a
vessel, a structure, to be occupied by
man and give him some governance
and predictable ability with respect
to patterns which will take place in-
side it. And this airship cannot float.
Originally airships were lighter than
air and did float; but they could not
cope with hurricanes. So suddenly
man was lifting himself on his pure
intellectual ability--on his knowl-
edge and mastery of pure principles
and his experimental development.
To lift himself- with no floatability
- every bit of energy he can master
is of exquisite importance. He cannot
fool around with any nonsense in the
task he's going to dare to try to ac-
Furthermore, in the pneumatic, or
gaseous estate, flexibility is so much
greater than in the liquid estate, that
the patterns and frequencies of the
enormous waves involved are very
great and are brought about by very
small energy investments of nature.
Thermal columns run miles high.
The waves are so great that when an
airplane hits a pocket or a "bump"
you say "It's very bumpy today"
the fact is that the stresses in-
(Continued on Page 14)

DECEMBER, 1957 13

volved are equivalent to taking the
Queen Mary over Niagara Falls and
floating her down the river in one
So we are dealing in new kinds of
technical challenges today in a very
extraordinary way. We have given to
air-hitting-power a fabulous priority
of availability of the very important
chemistries and scientific knowledge
accumulated by all men in all time.
And since we have also needed to
produce it in great quantities, we
have gradually developed a fabulous
capacity to operate at this high level
of technology.
I point out to you that in our
building arts we are still operating in
an era of tolerated ignorance, wherein
we had to deal competently with
what was left over. But we don't have
to deal that way now, because the
capacity to deal in this high ability
has become available. The aircraft in-
dustry, for instance, is running out
of its subsidies of mail-carrying and
defense and suddenly has released
enormous capacity of the new tech-
nology which is going to be available
to our general task of how to do more
with less.
What we are faced with is how to
make the resources available adequate
to the whole human family. By draw-
ing on aircraft technology we might
be able to do so much with so little
as to be able to meet all the needs
of man. For instance, if you could
take all the two-ton automobiles off
the road and reprocess them into pre-
ferred patterns of design, we would
have twice as many cars--each
weighing one ton and all much better
than the two-tonners. This is typical
of the way in which, by design com-
petence, we can accomplish tasks that
could never be done otherwise.
I suggest to you a number of im-
portant challenges. One is that we
are running out of water. We are
increasing water tasks; and just in
the last decade we have doubled the
per capital amount of water used in
the high-living-standard household-
from 100 gallons to 200 gallons. This
is a fabulous amount considering the
fact that we need only one gallon
per day for internal consumption. We

are using the other 199 gallons as a
conveyor system to carry off a. few
specks of dirt and polluted water.
How we are going to get on with
less water resources is going to be
very important. No architects I know,
no architectural schools I know, are
spending any time or are concerned
at all with the actual design problem.
I don't know any architectural group
that is tackling the problem of doing
better cleaning tasks, performing bet-
ter sanitation tasks, without using as
much water. Consider some of the
times you press a button in your
house and run through seven gallons
just for a very small task. I don't
know any architects who are con-
cerned with what goes on back of
the button. Instead of having to find
more water, we'll have to answer the
question "How can we do with less
There are priorities showing, but
there are not enough technologies.
None of us know anywhere nearly
enough. You architects are a special
category of human beings with a high
altruistic sense in respect to respon-
sibilities and your relationships to
your human fellows. Architects are
unusual in that they dare to be in-
tegrators and to stick their necks out.
But the fact that you, as well-educat-
ed, extremely competent and very-
well disposed human beings, have as
little knowledge about water and san-
itation problems as you have, is no-
tice to you that we're all going to
have to go to school together again.
Clear to all of us in the educational
game is the fact that the educational
system itself is completely inadequate.
It's not only going to be completely
revised, but we need an entirely new
way of communicating our most im-
portant information to our fellow
Recently two young Chinese boys
at Princeton received the Nobel prize
in physics for their work in exposing
the fallacy of a fundamental principle
of physics itself. This was the prin-
ciple of the law of the conservation
of parity a principle which has said
that right and left images were iden-
tical. These young men proved that
nature has an inherent turbining;

that rights and lefts have existence
of their own and that they exist com-
plimentarily. As a result, physicists
have actually been calculating their
physics entirely wrong and have been
accrediting only half of the universe
Nobel physicists of the past met last
June to contemplate this dilemma -
the fact they had been so wrong that
they themselves said they would have
to start all over again.
Now when N o b e I physicists
themselves discover that the whole
educational process involved a point
in which they were wrong, what is
going on at the elementary school
level? We are trying to meet the de-
mand for scientists. When some
young person seems to have portents
worth investing a little more in him,
we put that young man or woman to
the supreme test. At this point we
have to invest some of the time of
our senior scientists -the greatest
asset we have--in that young per-
son. And the supreme test they give
these young people is: "Can they un-
learn everything they have learned be-
fore -because everything they have
learned up to now is wrong -with-
out being ruined?" This is pretty se-
rious, because this is the behind-the-
scenes picture when you talk with
scientists- those very scientists who
discovered just this year they were 50
percent wrong. This is a very impor-
tant kind of information.
Unquestionably we are going to
have to revise our whole concept of
education itself. We have to develop
two-way communication. Today we
can broadcast from any place in the
world at 186,000 miles per second.
But no human being can answer
back. This needed two-way communi-
cation system will come. For instance,
it's possible today to put several tall
masts in every community, fitted with
a cluster of small reflectors-- possi-
ble because of the upper high fre-
quencies with which we're dealing-
which can be beamed at specific fam-
ilies or households. As in relaying TV
from town to town, you can beam
specifically. With a very small
amount of energy at very high fre-
quency- the kind assigned to bands
of little. local walkie-talkie sets- you



can bring a very strong signal to any
household. This means that any
household can beam back with its
own tiny reflector; and that starts the
two-way system.
We will get, then, within this next
decade, a call-up system, whereby an
individual, wherever he may be, can
tune-in to the total network of com-
munications. He's going to be able to
dial for and get any kind of in-
formation. We're going into an edu-
cational system wherein we will de-
velop documentaries of extraordinary
competence. We'll be able to dial to
Dr. Einstein on his particular sub-
ject from broadcast documentaries.
And anytime a child wants informa-
tion he's going to get it from the
experts real experts, men who have
made the primary explorations and
really know the great simplicities of
nature as they have encountered
What seems to me to be another
typical challenge is our need for a
completely new accounting system.
By virtue of our old system, the whole
dilemma in Washington today is one
of trying to keep within the debt
limit, trying to keep a good economi-
cal house and yet meet the respon-
sibilities of the great challenges. But
the debt limit is silly because it is
really not in terms of the wealth we
know now. When the accounting sys-
tem we are now using was invented,
it was in terms, literally, of a gold
specie. But the world has gone off the
gold specie. There's only 40 billion
of gold in the world. Now our own
little social set of humanity has spent
to a debt limit of about 300 billions.
Three-hundred billion what? Certain-
ly not gold dollars, because there's
not that much to get on loan.
We spent something else. We
spent some kind of technical ability,
some new kind of industrial capabili-
ty. We are going to have to find out
what is our new wealth, what is our
capability. Wealth is capability; and
it is only articulatable broadly. So we
will have to design a new accounting
system which is inhibitable by society
on a peaceful basis without having
a revolution and murdering everybody
around us in order to institute it.
These are some of the basic chal-

lenges of our day. We are going to
have to design in such a way that we
really accommodate the pattern of
man's motion over the face of the
earth. Our census, for instance, shows
that every five years American fam-
ilics the average of all move out
of the city and usually cross the state
border. This is the new pattern of man
- the new kind of mobility to which
man must adjust himself. It's the
way we live. We're not becoming gyp-
sies, or irresponsible. This is motion
of higher responsibility; this is our
new, small-town plan.
Therefore, you'll have to design in
such a way that the American family
can avoid the idea of having to take,
for shelter and survival, something so
preposterous and heavy that it has to
be fixed and tied-in with a 3000-
year-old -set of sewer mains. You'll
have to find a way of getting away
from a $40,000 investment hooked
on to those sewer lines--where the
economy is so poor and the efficiency

so low that we have had to borrow
heavily on our future to make 20 and
30 year mortgages. Right this minute
there is 80 billions in guaranteed
mortgages which imputes the Fed-
eral government with guaranteeing
80-billion dollars worth of inefficiency
and incompetence of design.
Because we can design these struc-
tures so they can be paid for in one
year--cheaper than the little auto-
mobile when you figure it out. I've
already made a number of experi-
mental investigations in structures
and mechanics which discover that
you can have safe survival against the
most untoward events of nature; that
you can live with a great deal of
space so much you can have a
whole garden under cover and can
control your environment in such a
way that you can have the whole
thing for somewhere under the price
of a Buick car. So you should be able
to pay for it at least in two years.
(Continued on Page 27)


The Design Seminar panel discusses, with its "Comprehensive Designer"
speaker, a model of the 150-foot-diameter aluminum shell Geodisic Dome
built last year in Honolulu. Left to right: T. Trip Russell, R. Buckminster
Fuller, John Stetson, FAA vice-president and panel moderator, and Robert
M. Little.

-------------- - 11111111 "" - ___ __



pr Lift Slab


Next month construction will start on a dazzling new cooperative
apartment at Golden Isles in Hallandale. This glass-and-aluminum
tower to the sun was designed for Lift Slab and when its pent-
house roof has been anchored into place, more than 150 feet above its
entrance, it will become the highest Lift Slab structure in the world
. .Because of Lift Slab, the 90,000 square feet of its 14 floors and
roofs will be poured, lifted and anchored in place within 90 days -
another time-and-money-saving performance over conventional


Convention Report...
(Continued from Page 10)
that the facilities available for the
44th Annual Convention of the FAA
were in Miami and St. Petersburg
areas. It was also determined that
additional, adequate facilities in areas
other than the above-mentioned are
at present in various stages of plan-
ning and construction throughout
the State of Florida.
"However, there remains the re-
sponsibility of your Committee to
take cognizance of the availability of
these additional afore-mentioned sites
as they are completed.
"In light of the fact that the 43rd
Annual Convention of the FAA is in
Clearwater and that your Regional
Conference in April, 1958, will be
held in Sarasota, the St. Petersburg
area has been checked out, leaving
the Miami area to be considered. It
is hereby recommended that the Mi-
ami area be chosen for the 1958, or
44th Annual Convention, of the
FAA, with a specific site to be de-
termined in terms negotiated by your
Convention Committee in the best
interests of the FAA.
"The only other question now is
this: The Broward County Chapter
has graciously volunteered to serve as
Host Chapter for the coming 44th
Annual FAA Convention in 1958."
A motion to adopt the report was
seconded by CLINTON GAMBLE as a
representative of the Broward County
Chapter and was passed unanimously.
Delegates heard a brief word of
greeting and appreciation from
THOMAS KINCAID, president of the
Student Chapter who noted that last
year about 20 students attended the
Convention. This year attendance
reach 49.
Voted also was a motion that the
Convention send greeting to MELLEN
C. GREELEY, FAIA, Jacksonville, and
WILLIAM R. GOMON, both of whom
were absent from Convention sessions
due to illness.
The Convention's final report was
FAIA, Chairman of the Historical
Committee, who indicated plans were
now formulating for establishing a
complete record of Chapter and FAA
affairs at Gainesville. At the present,
headquarters depository will be the
library of the College of Architecture
and Fine Arts at the U/F.

Architects' Convention Exhibit

Slated for Extensive Tour

Above: the poolside Cir-
cus Room of Clearwater's
Ft. Harrison Hotel was
turned into an exhibit
gallery under the direction
of William B. Harvard and
Mark Hampton, co-chair-
men of the Architectural
Exhibit at the 43rd An-
nual FAA Convention.
Award winners were
picked by a jury, right,
including Wiley J. Till-
man, Jr., of the U/F,
left; R. Buckminster Ful-
ler, Convention Keynoter,
and John Knox Shear,
Editor of Archtectural

From the scores of submissions to
the architectural exhibit at the 43rd
Convention, a conscientious, three
man jury picked 18 panels to form
the traveling exhibit of Florida Archi-
tecture by Florida Architects which
will be scheduled for showing through-
out the southeastern area by the U/
F's College of Architecture and Fine
Arts under direction of JOHN L. R.
GRAND. The exhibit will include

award winners picked by the jury.
Honor award went to VICTOR
A. LUNDY for his design of the Bee
Ridge Presbyterian Church in Sara-
sota, illustrations of which are shown
elsewhere in this issue.
Merit awards went to the following
exhibitors: WILLIAM B. HARVARD, for
the Langford Hotel, Winter Park;
GENE LEEDY, for the Lake Wales
(Continued on Page 18)

------------- ..... - ------- als

Florida Architecture
By Florida Architects
(Continued from Page 17)

Lutheran Church and a residence in
BROWNE, for a residence on Key Bis-
cayne; RUFus NIms and ROBERT
BRADFORD BROWNE in association for
a residence on Miami Beach; ALFRED
BROWNING PARKER for a residence in
Coconut Grove, and ROBERT C. WIE-
LAGE for the Hillsborough County
Teachers' Credit Union in Tampa.
Judges were: R. BUCKMINSTER FUL-
Architectural Record, and \VILEY J.
TILLMAN, JR., Of the University of
In the Student exhibit, the render-
ing of a record shop by MARYLIN
STATON of St. Petersburg. Merit
awards went to the following: C. J.
CLARK for a watercolor exercise:
JULIAN S. PETERMAN for a pediatrics
office; ROBERT JOHN DEAN for a series
of water color studies; DAVID M. MOR-
GAN for the design of a place for
meditation, and DON PECK for a mu-
scum for the AFL-CIO. FRANK E.
W~ATSON, of Miami, headed the stu-
dents' award jury.
Photographs by Alexander Georges

This Church Won the FAA Honor Award


The just-completed Bee Ridge Presbyterian Church, in Sarasota, won the acclaim of
the Jury and the FAA's 43rd Annual Convention Architectural Exhibit Honor Award
for its designer, Victor A. Lundy, AIA, of Sarasota. Lundy has recently been appointed
a visiting critic in advanced design at the Harvard University Graduate School of
Design in Cambridge.


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-L-'Iis- -


A Basis for Better Planning

Though delivered before the Jacksonville Committee of 1oo, this ad-

dress by ROBERT C. BROWARD has meaning for every Florida city.

Thirty years ago Frank Lloyd
Wright predicted that the produc-
tion of automobiles in America would
create the first mobile civilization in
the history of the world. He further
stated that this mobility would de-
stroy the usefulness of the city and
create a sprawling, scattered suburban
society which, if uncontrolled, would
eventually destroy the mobility which
created it. As a result, the beauty of
America would be wantonly laid
waste, and the lives of her people
would be lived in a constant state
of frustration and discontent. Thus
the creative genius of a technological
society unleashed without planning
for its proper use would, in the end,
supply the people with shackles in
the place of hoped-for freedom.
In 1932 Mr. Wright made studies
of this predicted "suburbia", and in
time presented to the architectural
and planning world his designs for a
model community called Broadacre
City. Few people paid serious at-
tention to his model city at the time,
for it was conceived at the height of
the depression when ideals were not
foremost in the minds of the Amer-
ican public. Broadacre City was an
answer to the new society on wheels.
It created a new landscape and city-
scape through intelligent land use in
order to preserve basic human values,
in an age when such values were fast
becoming of secondary importance.
In Broadacre City, each family
owned its own home and resided on
an absolute minimum of one acre of
land. Business and commercial build-
ings were located in a specific area
best suited for their functions in the
community. In every instance, resi-
dential areas were located to take ad-
vantage of the land best suited for liv-
ing and relaxation. Civic centers and
seats of learning were situated near
the center of the population so as
to be within the reach of all resi-
dential areas. Green belts of forests
and permanent farms separated the

residential sections from those of
business and commerce. Buildings
housing government were integrated
architecturally into the parks and
green areas to eliminate the feeling
of monumental authority held over
from the age of monarchs and to em-
phasize the fact that in America, the
individual is the government.
No man lived more than a few
minutes drive from his place of busi-
ness, yet had no parking problems,
and could enjoy all of the advantages
of both city and country, for through
proper planning, city and country had
been sensitively combined. Power
and utilities ran in special conduits
beneath street right-of-ways thereby
eliminating unsightly power poles and
other utility eyesores. Traffic was
zoned and the majority of main streets
never crossed on the same level.
Broadacre City was not a city of
small homes and business entirely.
In special contained areas, screened
again by forests and parks, were the
varied industries which formed the
core of the community's economy.
These means to an end were not al-
lowed to destroy human values thru
mixed land use; they were separated
as the servants of the city. There
were skyscrapers-not crowded to-
gether so that each one destroyed
the view from the other, but rather
they were set in parks, individually,
so that each became an entity unto
itself. Instead 6f meaningless mon-
uments, the tall building became a
thing of beauty-a creative construc-
tion of a technically rich people.
From the offices high in the air,
views of the surrounding countryside
were to be had; in the place of roof-
tops covered with ventilators and wa-
Broadacre City was a dream of this
man richly endowed with the ability
to perceive and fully comprehend the
undercurrents of America's future
growth. It would, of course, involve
a complete redistribution of land and

resources, unimaginable in a society
of free enterprise. But the value of
this ideal-and this was obviously Mr.
Wright's intent-was to awaken the
people to the fact that intelligent,
creative planning would be needed to
solve their problems of growth.
In his scheme for the ideal de-
centralized city, he envisioned many
such communities, varying in size, ac-
cording to function. A city predom-
inately concerned with farming and
produce marketing would not neces-
sarily be anything like a city con-
cerned with the construction of nu-
clear rockets, for instance, though the
basic idea of a good, harmonious life
for its citizens would be the same.
These cities would be served by a
series of interconnecting super high-
ways designed for the pleasure of
driving as well as practical efficiency.
All cities would be miles apart with
farmlands, forest preserves, and na-
tional parks between. Certain spe-
cific land areas would be set aside
for future growth in the form of
planned satellite cities.
Today, the prophecy of suburbia
has already taken place and is rapidly
gaining momentum. But the growth
is uncontrolled as a trip through and
around any city will prove. Our cities
today are cancerous things, growing
for the most part, according to the
whims and fancies of speculators and
developers without regard to planning.
The automobile has spilled the con-
tents of the old city indiscriminately
over the countryside with little, if
any, regard for human values and hu-
man dignity. The land speculator
has taken advantage of a ripe plum
of an opportunity to make a quick
buck at the expense of the unsuspect-
(Continuel on Page at)

Basis for Planning ...
(Continued from Page 21)
ing public. As soon as a new high-
way is completed, the rush to re-
zone for business, for pleasure, and
for greed is begun. Without adequate
zoning based on comprehensive stud-
ies of the best possible use of the
land, this avalanche of unrelated
development becomes a terrifying
monster to those concerns and resi-
dents in the area. Stores, churches,
liquor stores, schools, gas stations, mo-
tels, office buildings, and residences
become incompatible adjoining neigh-
bors overnight. Though it may take
years to become apparent, mixed land
use breeds blight. And blight is the
first symptom of inner decay.
When the community is finally
aroused from its lethargic apathy, the
usual legislation that is passed is so
watered down by extremely interested
parties, that it becomes mere regu-
lation without imagination . simply
an expedient, stop-gap measure with
no eye to the real causes of the trou-
ble. Meanwhile, the stumbling, blind,
and extremely wasteful use of land,
resources, and people goes on slightly
abated but practically undiminished
. the community settles back,
assured that a hastily-passed zoning
ordinance protects them.
SWhere do we stand in Jacksonville
concerning this Frankenstein of sud-
den growth? Are we happy with it
because it means more money in the
community and more prestige because
of size? Are we truly concerned over
the pattern our city is following-or
need we be concerned?-and feel
that it will work its own solution out?
Are we better off than other cities
of comparable size, or is it the other
way around without our knowing it?
Mere size and increase in size does
not necessarily constitute a good com-
munity. Unhealthy growth, be it
ever so dynamic, can be a signal of
eventual deterioration of basic values.
When we think of Jacksonville, we
must think of it in terms of the en-
tire metropolitan area, for what is
happening on the outskirts will in due
time, affect the core of the city.
Jacksonville is one of many South-
ern cities whose growth was retarded
for years, unless we count the flurry
of activity following the fire of 1901.
With industry moving South, with
the constant increase in population,

city planning is an absolute must. A
city is a growing organism and its
growth must be guided if the people
are to live in a decent environment.
No one in control of his faculties
would entertain the idea4f starting
the foundations for a multi-story sky-
scraper without the professional coun-
sel of an architect, an engineer, or the
first scrap of plans. This city at
present has no adequate means of
charting its path in this respect. The
existing city planning advisory board
has no legal status, there is no plan-
ning director. Recent events con-
cerning the search for an adequate
site for a high school, and past events
concerning sites for a courthouse, and
auditorium, point to the need for
advance planning and site acquisition
for projected capital improvements.
Citizens must become aware of the
fact that good planning costs less
in tax dollars than bad planning or
no planning at all-and adds im-
measurably to living a good life. We
must be willing to express ourselves
forcibly on this subject at the po-
litical level. Jacksonville needs com-
prehensive planning and zoning more
than any city in the Southeastern
United States and this is, in sub-
stance, a measure of the city's great
potentialities as a commercial, in-
dustrial, residential, and cultural cen-
ter. Srialler cities in Georgia and
Florida are taking growth in stride
while we let time grow short. We
boast of our wonderful locations for
industry and have nothing that even
approaches a comprehensive develop-
ment plan which could guide the
proper zoning for this industry. Pro-
gressive zoning is absolutely impos-
sible without orior planning and land
use studies on a continuing basis. As
it stands, financial forces and social
and political taboos locate our res-
idences and industries and harden our
traffic arteries much to the chagrin of
those who comprehend what has hap-
pened and what may happen.
A few figures will reveal what the
future holds whether we plan for it or
not. Since 1946, the United States
has added 24 million human beings
and 26 million automobile registra-
tions. In twenty more years, con-
servative figures of the American Au-
tomobile Association show that 56
million more people will be added
and 50 million more passenger cars
will be in use. At the present time,

each person in the United States com-
mands twelve acres of land. Seven
of these acres raise food for him,
while the other five are for all other
purposes, including asphalt highways
and parking lots. Since food cannot
be grown in asphalt, the increase in
paving demanded by double the num-
ber of cars will have to come out of
the precious other five.
Once upon a time, planners fig-
ured population density by so many
persons per square mile. In our mo-
bile society the crucial figure is now
the density of automobiles; for not
only does the auto devour land be,
cause of its speed and consequent
need for better engineered highways,
but it defeats the function of the high-
ways by overloading them with subur-
banites. The growing suburbaniza-
tion creates the need for more asphalt
in a never ending vicious circle. Ur-
banization has spread into the coun-
tryside and is gaining momentum.
In place of Frank Lloyd Wright's
planned Utopia with its ingenious
organization, we have only aimless
scatteration, congestion, and tragic
waste. If we consider the above fig-
ures based on a national estimate,
think how far more serious the prob-
lems of growth will become in Flor-
ida, one of the fastest-growing states
in the union. Jacksonville and Duval
County will gain their share of this
increase. Roughly prorated on the
national figures, the metropolitan pop-
ulation here by 1975 could be close
to 800,000 persons or practically
double the present figure. Every
function of city and county govern-
ment will become overburdened with
the increase unless judicious planning
is initiated. With this growth where
shall primary and secondary roads be
built? How many and what types
of public buildings will be needed
and where should they be located to
best serve the people? Should sites
be acquired as soon as possible, and if
so, how shall this be decided? Will
it be the result of sensible serious
study, or will it be the result of snap
More residential development, more
shopping centers, schools, parks, play-
grounds, firehouses, adequate library
facilities, and extended utilities will
be needed-the list is practically end-
less as the population grows. How
do we plan and coordinate all of this?
(Continued on Page 25)

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As new elements of strong, but economical construction, these
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DECEMBER, 1957 23



The best permanent solution to the Florida home heating problem
is compact, economical, oil or'gas "Florida furnaces" tucked away
in floors, walls or closets. They circulate warm air throughout the
house at floor level do the job at a minimum expense extend
indoor livability and comfort to everyday of the year. Include them
in your plans!

1827 S.W. 8th STREET, MIAMI

Basis for Planning . .
(Continued from Page S2)
Every time a building is built one
more piece of land is no longer avail-
able. As land becomes more valu-
able, judicious planning becomes a
necessity if waste of the tax dollar is
to be eliminated. The sprawl of su-
burbia will continue to aggravate the
city within the county situation-peo-
ple living outside of the corporate
bounds of the city but working within
it and partaking of its facilities with-
out returning the tax dollars needed
for its proper administration and serv-
ices. Here in Metropolitan Jackson-
ville the problem is definitely a com-
bined city-county one where nothing
truly progressive can be accomplished
by individual competition. Only sin-
cere cooperation and coordination can
produce the results which will make
this community a better place in
which to live.
The need for a metropolitan plan-
ning and zoning commission is evi-
dent-but what is it and how can
it be brought about? The first step
toward the ultimate goal of a high-
ly efficient planning body is of ne-
cessity, legislation. Before any leg-
islation can be termed democratic,
the people should understand it and
know why it is needed and how it
will affect their lives within the com-
munity. The. idea of a metropoli-
tan planning and zoning commis-
sion for Jacksonville and Duval Coun-
ty must first be sold to the people
on its own merits frankly expressed.
Governmental officials and civic lead-
ers should initiate legislation which is
not a stop-gap measure, but which
is realistic enough to face up to cold,
hard facts. We no longer live in the
age of day-to-day development with
every fact of society of equal terms.
A man-made moon is already circling
the earth; and before many years pass,
space travel will be a reality in one
form or another. Technology has out-
stripped the other developments in
our society and planning and land
use is one of those which has fallen
prey to it through lack of comprehen-
To create a planning body, legis-
lation will have to be enacted at the
state level in Tallahassee. The pas-
sage of an enabling act would pro-
vide the initial machinery with which
to organize the planning and zoning

group and the important step is how
it is organized and how well it will
be able to function under the partic-
ular governmental setup. It should
be added here that this spring in Tal-
lahassee the urgency of planning needs
in Florida was made evident when the
Florida Development Commission ini-
tiated a bill with the Florida Planning
and Zoning Association to enable any
Florida city, county or groups of cities
and counties together to plan, organ-
ized planning and zoning commissions
for the preservation of their general
welfare. The bill died in committee,
but had it been a local bill for this
area alone, it probably would have
passed. A local bill would seem to
be the only answer at present.
Many cities have had legally-con-
stituted planning commissions since
the end of World War One. In gen-
eral, a planning and zoning board
would be constituted of from eight
to twelve members appointed by the
governing officials but with private
citizens in the majority. The mem-
bership would be appointed on a
staggered basis with several members
who have worked together always
currently on the commission to ac-
complish continuity. There should
be a paid city planning director to
guide the actions of this organiza-
tion. A city planning director is not
merely another engineer. His pro-
fession is one that has only recently
been recognized as requiring not only
undergraduate degrees in such fields
as engineering, architecture, sociology,
law, and the humanities, but two to
three years of graduate work in urban
community planning, urban trans-
portation facilities, land use planning,
social and psychological aspects of
city pattern, and housing and urban
redevelopment, to mention only a
few major fields which must be mas-
tered. He is a competent, skilled
technician, but he is also a human
being for he is dealing directly with
human lives by setting the basic pat-
tern of their environment.
The planning director with the help
of a staff-which could well be the
existing engineering section of the
community government-makes com-
prehensive studies of the area and de-
termines how land has been used
where certain income groups live,
which sections of the area are blighted
and cannot as a result carry their
tax load, and various other studies too

numerous to mention here. As a re-
sult of these studies, a concise pic-
ture of where the city has been and
where it is can be realized. Graphs,
maps, and reports show the condi-
tion of the city at the present time
from every angle. Sometimes this
is most revealing. From this data,
a new approach to land use, economic
base, and population density can be-
gin. Finally, a comprehensive master
development plan for the entire met-
ropolitan area is developed and
through a series of public hearings
is adopted by the governmental of-
ficials as the guide for all future de-
velopment. This does not mean that
this document or series of documents
is a static, confined thing. On the
contrary, one of the functions of the
planning director is to keep the map
a living graph of where, how, and
when the city should develop. It
is, in a sense, a continual pulse-tak-
ing of the living organism called a
city. Tragic happenings can be nipped
in the bud before they happen since
a nerve center of information is con-
tinually available.
Once the basic comprehensive plan
is adopted, even though it may and
should have minor alterations from
time to time, then and then only is
it possible to pass the best possible
zoning laws for the community. Zon-
ing should be a tool which serves
the best interests of the community-
and as a force to back up the com-
prehensive plan it does just that.
I have not appeared before this
group as one of authority with all
of the answers. I have no idea as to
what the answers must be. I only
know that steps must be taken to
protect the future of Jacksonville and
Duval County before it is too late.
We are in a most unique position to
profit by the mistakes of older cities.
Our city can become a beautiful,
harmonious place in which to live
and work. Everything we touch
should be approached with a critical
eye bent on bettering the lot of hu-
manity. The problems of creating
a better environment should be at-
tacked by every individual and every
group that has any civic pride and
any belief in the future. I hope that
the organization mentioned in this
talk will be fostered by the Jackson-
ville Area Chamber of Commerce as
a deposit in the bank of the unlim-
ited future of our city.



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Design Challenge ...
(Continued from Page 15)
These are the design challenges of
our day. I'm quite confident that un-
less we ourselves recognize them, no
one else will. I'm sure there's nobody
- no bank, no patron, no govern-
ment official who will tell us these
are the tasks we have to accomplish.
We have to find this out ourselves;
and we have to undertake to solve
these problems on our own initiative.
If we do, Sputnik isn't any threat
at all. People throughout the world
are waiting eagerly to learn that out
of America is coming a competence
with its resources which can bring a
higher standard of living to them -
that we are really packaging it up and
that it's coming by air.
And it is coming fast. We've dis-
covered how to produce some kinds
of these structures 30,000 per day
on one machine, each with 1400
square feet of floor space. They are
so light they can be flown to any
place on the face of the earth. There-
fore, we know we can rapidly send
space control to any people, by vir-
tue of which they can meet all stand-
ards of living requirements.
So, it seems to me we are not talk-
ing about tomorrow's design. I don't
know any way to state our challenge
except in terms of our total relation-
ship to the world and whether we're
going to be derelict or whether we
are going to meet that challenge. And
I'm perfectly sure we are not going
to meet it except right here.

Mr. Fuller had indicated his will-
ingness to discuss questions directed
to him. Four were asked; two by the
panelists, two from his audience.
Since the speaker's answers seemed to
be significant developments of some
points touched on during his Seminar
speech, they are reproduced here as
recorded with the same qualifications
relative to editing as have been previ-
ously noted relative to his speech.

Q.-In the past 25 years has the
architect made any significant prog-
ress in designing buildings to suit

man's environment, or has that prog-
ress been so extremely small as to be
scarcely worth mentioning?

A.-I'd say that physical results are
more pleasing, but that weight of pro-
ponents per pound gained has been
approximately nil. I don't think we
are doing more with our resources.
I think we are doing less- not be-
cause of any lack of interest on the
part of the architect, but because
architects don't really design their
buildings. The clients design them in
advance. They say where they are to
go and on that particular street the
town has already set the dimensions.
And you have to work in terms of
Sweet's catalog; so there are few va-
riables permitted. I don't blame the
architect at all. I think architects
have gone through a tremendous ed-
ucational experience in the last quar-
But something is going on. At your
meeting here are many students from
the University of Florida. This is fair-
ly typical of meetings I've attended
around the country. I meet students
who are keenly interested in how they
are going to get somewhere and very
eager to take on responsibility right
at the student level where it prob-
ably will have to be taken on. I'm
very much impressed with these stu-
Once you're a practicing architect,
you don't have much opportunity left
for research and development or in-
vestment of your own time to move
ahead, even though you see this
would be profitable. What you can
do is to develop important relation-
ships with your university. There ex-
ists some time, some buildings, some
apparatus with nobody to say you
have to please ahy patron at all.
You, as architects working with
your university, could make it possi-
ble for your architectural students to
carry on such important work as to
make really great contributions. Once
your research and design group has
come to some resolveable conclusions
and caf make some drawings and
models and working experiments--
that is the biggest thing of all they
can claim to society: Here's an appa-

ratus; here's a plan; here's a design
that will give you such-and-such an
Society may say "I don't like that
kind of thing", or it may say "This
is an emergency" and society wants
you. That's what's happening in my
own case. After 30 years of working
on how to meet an arctic environ-
ment, I suddenly found myself asked
to produce raydomes to protect ra-
dar equipment on our northern pe-
rimeter of defense from Greenland to
Alaska. Now our structures are up,
designed and tested for 310-mile-an-
hour winds. At Okinawa two others
recently went through 180-mile winds
in one of the most severe typhoons
ever to hit Okinawa.
So as a result of really going into
anticipatory research and develop-
ment, I find I'm now being called on
in emergencies to solve some prob-
lems. The Government needs to send
some buildings to trade fairs around
the world and suddenly discovers
that unless it does so within 30 days,
Russia will move in and we are going
to lose Afghanistan. So I get a call:
"Can you give us a 100-ft. clear-span
building that can go in one airplane
and manufacture it to get it over
there in 30 days-and so simple
that natives can put it up?" And I
couldn't have done it in 30 days if
I hadn't been working on it for 30
If you as architects will work in
your universities to foster your stu-
dents' research and development
work; if you will make this actually
a part of your intimate life--you
yourselves stating the problems-
and convince the university that you
really mean it, great resources are
there which can be put to work. And
you may really have some answers
when the emergencies come.

Q.- Where are we going to
achieve the economy to make the
public recognize the value of saving
to make our cars smaller, less gaudy;
to make our homes simpler; to make
our utilities more economical? How
is all this to be attained in a land
of plenty?
(Continued on Page 28)

DECEMBER, 1957 27

------------ - ----- - ------- --- -- --- ------

(Continued from Page 27)
A. -I'm impressed with the fact
that Volkswagons first appeared pri-
marily as purchases of students. Ap-
parently the vigorous appetite of
young people I've encountered at uni-
versities includes a sense of economy.
Also there's a very potent sense of
non-inferiority complex in this new
young generation that is not con-
cerned with buying tools which are
also symbols of yesterday. To the
older generation the great, heavy,
gaudy cars are in some way gratify-
ing as symbols of success, of a new
freedom from want and suffering.
Some sense of deficiency seems to be
satisfied in an innocent way by the
almost a ton of superfluity of our cars
which the younger generation,
without the need for an identity with
symbols, doesn't feel is necessary.
So I feel that is one of the answers.
There is an appetite on the part of
the new young world for things that
work well. I quote you Mr. Emer-
son's concept that "Saying the most
important things in the simplest way
is poetry"; and I think as we get over
the idea that the things and services
we buy must be symbols or propa-
ganda to say we are important be-
cause we own or occupy them, we'll
begin to defer to the larger pattern
as, for instance, we do with our
own bodies.
Suppose we had no tongues in our
mouths. And somebody came as a
tongue salesman. He writes you -
for you have no other way of com-
municating- "Just buy this and
stick it in your mouth and you'll be
able to do some talking!" I don't
think many people would buy tongues
- or their own kidneys, or any of
their apparatus. The fact is this ap-
paratus with over a billion atoms
associated and actually performing in
our total complex is so coordinated
that as you and I talk we are un-
aware of having a tongue except as
we bite it or burn it, or an eye ex-
cept as we get a cinder in it. These
things work so well they become dif-
fused and submerged in the totality,
something greater.
I'm quite sure that as we get a

proper answer to the living problem
in terms of the technology of struc-
tures and mechanics, we will begin to
be much more aware of the new pat-
tern that will be made possible by
it. That is really enjoyment of the
whole. We will have lots of time for
digging up old cities, for preserving
the many buildings which should be
preserved, for really holding and
freezing the history of man on the
face of the earth--his wonderful
struggle and his wonderful ingenuity.
We'll have lots of time and disposi-
tion to preserve well. And we will
not be fooled by confusing the tech-
nology itself, as tool, with the end-
kind of satisfaction for life.
I think the architecture of tomor-
row is the architecture of life rather
than of death. Rather than being a
static kind of architecture, I think
we're going to be developing instru-
ments; and, as in orchestration, the
music is going to come out of the
availability of the instruments them-
selves. There's a new kind of com-
position of the great synergetic whole.
It's going to be the great surprise of

Q. -In view of the new speeds
you've spoken of, how are we going
to stand the impact of all this in the

A. The Newtonian norm, the
great norm of academic science, was
up to the time of Dr. Einstein -
the first law of motion: A body per-
sists in a state of rest, or in a line
of motion, except as affected by an-
other body. That first norm--rest
-is gone. Man hasn't done away
with it because he didn't like it. It
hasn't become obsolete. It just was
never true. *
It has been discovered that what
we call "at rest" is simply a chip on
the shoulder. Man on the earth's sur-
face is revolving at 5,000 miles per
hour and whirling through space at
other great speeds. Dr. Einstein
showed us that the only norm which
was tangible at all was the norm of
the velocity of unfettered energy it-
self, which is radiation 186,000
miles per second. This is normal.

You ask how we are going to ad-
just ourselves. I'd say any time you
stop seeing at 186,000 miles per sec-
ond, you are going to be quite jarred!
We are very used to that. You ask
if man will be able to adjust himself
to the normality of barriers, whatever
they may be; if he can get on with
reality instead of myths. I suggest to
you that he's losing nothing, because
the things he has deemed reliable
simply were not true. Nothing has
been destroyed; it never was true-
like the law of conservation of parity
which just didn't exist. So you give
it up; and suddenly there is revealed
a whole pattern of great orderliness.
I suggest to you that man is going to
get on very well; because velocity it-
self is normal.

Q. -What is the trend of conw
temporary design in Florida -are
we more open or what?

A. -I'd say the whole of design
is opening up. First we were greatly
inhibited. Men lived outdoors hunt-
ing under adverse conditions and
were glad to get into the cave and
shut off the outdoors. Gradually they
spent less time in the open and be-
gan to want windows. Then they be-
gan to put porches on their houses.
And then they put wheels under the
porches and went off on the high-
way. That's what we call the auto-
mobile a piece of the house rolling
down the street.
Now we are very open. And with
most of the houses it's hard to tell
whether you're looking at a furniture
store or whether you're looking at
somebody's house -.they've got
those great windows displaying wares.
I don't think there is too much
readable in this trend outside of say-
ing it's quite wonderful how many
human beings are able to come to
Florida. That is the openness and
significance of Florida that in due
course we will learn to do extremely
well with all its resources; that there
will be great sympathy; and that pos-
sibly some early experimentation of
some very new ways of doing things
are going to occur here. And that can
quite probably be.


.. .. ..... .... ... - - -- -.. -1 ....

Convention Was Host
To Local, National VIPs
In addition to the list of distin-
guished speakers at the Convention's
Seminar sessions R. BUCKMINSTER
H. ROTIVAL the 43rd FAA con-
clave was honored by a number of
other equally distinguished visitors.
Among them were three of the AIA's
top administrative sta f-f LEON
who is rounding out his second term
in that office; EDMUND L. PURVES,
FAIA, Executive Director of the AIA,
who is in charge of all AIA adminis-
trative activities in Washington: and
GEORCF. T. ORICK, AIA Public Rela-
tions Coordinator.
President Chatelain spoke briefly
to the Convention during the Presi-
dent's Luncheon on Friday, Novem-
ber 8. He had high praise for both
the content and the conduct of the
Convention- and seemed particular-
ly impressed with the Red Coats of
the committeemen, commenting that
he had at first taken the wearers for
members of "The Clearwater Valley
Hunt Club."
A former top-committeman of the
AIA, BERYL PRICE, spoke on the con-
duct of Chapter Affairs at a break-
fast conference Friday morning.
Though special notice of this event
had been sent to all Chapter presi-
dents and committee chairmen, at-
tendance at the affair was disappoint-
ingly small. Price named three things
as of top importance to progress of
iny AIA Chapter: A strong local P/R
program; a continuous and personal
contact of all members with commu-
nity affairs and personalities: and a
consciousness of the overwhelming
importance of good design and pro-
fessional performance.
SAFroRD W. GOIN, FAIA, greeted
the Convention as Regional Director
of the ATA; and Hon. LEWIs HOMER,
Mayor of Clearwater, voiced the com-
munity's welcome to convention del-
egates at the Keynote Luncheon on
Thursday. Dr. TuRm. C. BANNISTER,
FAIA, spoke at Saturday's luncheon,
not to summarize the seminar dis-
cussions as originally planned, but to
present the background details of the
research program Florida Founda-
tion for Advancement of Building.





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News & Notes

A check for $1,000 do-
nated by the Florida South
Chapter to the U/F Col-
lege of Architecture and
Fine Arts is the first of
what is planned as a
yearly contribution to es-
tablish a "Florida South
Chapter Architectural
Enrichment Fund." The
money may be used to
augment educational fa-
cilities of the College as
may be deemed desirable
by a committee of the
faculty headed by Dean
Turpin C. Bannister, FA-
IA. Here Dean Bannister,
left, receives the check
from Wahl Snyder, presi-
dent of the Florida South

Trade Recognition
Custom Is Expanding
The practice of architects giving
some tangible recognition to high-
quality trade craftsmanship is happi-
ly growing in our state. A number

of Chapters notably Florida South
and Palm Beach--hold an annual
craftsmen's award ceremony. This
year Mid-Florida started what is
planned as an annual Awards Ban-
quet to honor outstanding perform-
ers in both general and sub-contractors



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groups. Details of the event will be
published in the January issue.
Florida North is also considering
the idea of honoring outstanding
local citizens with AIA medals. But
so far no Chapter has instituted the
practice--which has become an an-
nual custom in other localities of
awarding Citations of Design Excel-
lence to both architects and owners
of buildings.

Broward To Be Hosts
For 44th Convention
In the near future Broward County
will name a Convention Committee
to represent the Chapter as hosts to
the 44th Annual FAA Convention,
the site for which will again be a
Miami Beach hotel. The move back
to the Miami area was dictated by
the need for larger convention quar-
ters as a result of the great expansion
of convention activity in the last two
The Broward County Chapter will
be the first to operate as Convention
Hosts under the new, streamlined
method of conducting conventions

now being planned. Responsibilities
for detailed conduct of the Conven-
tion will rest on the FAA Convention
Committee and the Executive Direc-
tor's office. This means that the busy
architects of a host chapter will be
freed of most operating details.

Dues Are Overdue Again
Though the record of payment of
FAA dues is above the average for
this year, FAA Treasurer MORTON T.
IRONMONGER is still awaiting a sub-
stantial amount of 1957 dues from
Chapter treasurers. He asks for co-
operation in getting all dues in so an
audit will show no arrears.

New Offices
merly School Architect for Duval
County, announces the opening of his
own professional office at 5557 Ar-
lington Road, Jacksonville, Florida.
FRED G. OWLES, JR., has estab-
lished an office for the general prac-
tice of architecture at 1401 Edge-
water Drive, Orlando. He was for-
merly chief of the architectural de-
partment of the Aerojet-General
Corp. at Winter Park.



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The Students'

Own Column


The Student Chapter and Junior
Associates of the AIA were hosts at
the convention breakfast which began
at 8:00 a.m. Saturday, November 9,
1957. It was held at the Skyline Room
at the Fort Harrison Hotel in Clear-
water and to our amazement was filled
beyond capacity necessitating use of
the lobby to accommodate all guests
which totaled 85.
The discussion began with an intro-
duction of the panel and their sub-
T. FAIRFIELD presented a short his-
tory of the birth of the Architect in
Training Program and a preliminary
introduction of the system was given
by DAVID R. GODSCHALK. Other mem-
bers of the student panel were RON-
ALD W. ROBINSON, who presented the
views of the employer in relation to
the program; THOMAS P. DOLLE, who
presented the views of the candidate;
sented the views on the continued
education that this program includes;
LOWELL L. LOTSPEICH, who explained
the use of the documents contained
in the log book, and RONALD D. GAR-
MAN, who outlined the steps to be
followed in the participation of this
program for the candidate.
Faculty members of the University
of Florida and other guests at the
breakfast were very complimentary to
the students. They have called this
breakfast and the panel discussion of
the Architect in Training Program a
huge success in the right direction.

ferably a licensed ARCHITECT with
a good educational background, to fill
a position of possibly FIVE YEARS
We want someone who can effectively
handle a large hotel project from the
client contact phase through plan pro-
duction. He must, of course, have an
the hotel planning field, and be one
who can speak with AUTHORITY and
great familiarity regarding the various
If you are such a man, we would be
glad to have you submit a compre-
hensive resume of your background
and experience to FA 12-1, In care of
The Florida Architect.


We, the students, and Junior As-
sociates as well, must thank the Red
Coats of The Florida Central Chapter
for their complete cooperation in mak-
ing this affair a wonderful success.

On the 15th of November, a burst
of sustained applause issued from a
drab room in the Architecture build-
ing. It was "finis" to the amazing
five days which R. BUCKMINSTER
FULLER gave to us. That applause,
certainly not the first heard during
his visit, while marking the end of
his physical presence here, certainly
does not mark the end of his emo-
tional presence.
The students and faculty here are
bound to be affected in some measure
by such a dynamic person. While
many things Mr. Fuller said were not
fully comprehended, he did excite
the imagination of many and caused
a small renaissance in thinking among
the students. Talk turned from trivia
such as due dates, grades, and "what
projects are next" to hitherto unap-
proachables as the Dymaxion Creed,
Energetic and Synergetic Geometry.
Mr. Fuller started his visit with
an open lecture at the Law Audi-
torium on Monday, November 11th.
He held an audience of nearly 100
for three and a half hours. Each day
during the week he spent entire
mornings and afternoons lecturing to
the classes in the Architecture build-
ing. Wednesday evening saw another
lecture held in the Florida Student
Union building to which architects
as well as students were invited. This
lecture got under way about 8:00 p.m.
and ended at 11:00 p.m.-at which
time, the entire audience moved en
masse to the Architecture building,
where Fuller continued until 1:30 in
the morning. A tired but enthusiastic
group of students showed up for 8:40
classes on Thursday morning.
So ends "Bucky" Fuller's visit to
the University of Florida. Good-by to
a "comprehensive designer," and as
one student found out, to a ballet fan
and a rock and roll enthusiast as well.
The next personality in our excel-
lent guest program will be MAX
ABRAMOVITZ of Harrison and Abram-
ovitz, New York City, who will be at
the University from December 2nd
through December 6th. We are sure
Mr. Abramovitz will prove interest-
ing, and we are certainly looking
forward to his visit.

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Chalk-talk by Rotival

Interesting Highlight

Of Planning Seminar

If men of vision, courage and
understanding could somehow prevail
over the force of politics at city,
county and state levels, possibilities
in our communities for a better fu-
ture would be almost without limit.
That was the main thesis of MAURICE
E. H. RoTIvAL's discussion of Plan-
ning at the 43rd FAA Convention
Seminar Friday afternoon, November
8th. The French-born consultant,
whose talent for bringing vast dreams
into economic realities has been dem-
onstrated all over the world, held
a record-breaking seminar audience
riveted as he chalk-talked his convic-
tion that American cities can cure
their own ills if they have the "heart"
to do so.
Florida cities are still young enough
to have a "marvelous chance" to
avoid the drastic measures Rotival
used in Caracas, the planner said.
In that South American city dynamite
was used to clear out the jumbled
mass of construction. Florida also has
the climate and the "overall environ-
ment" to justify redevelopment of her
communities along lines of better,
more efficient design. But Miami,
the speaker said, was well along on
what he called "a cancerous growth
with no meaning at all."
Throughout his heady talk Rotival
mixed emotion with example. He
pointed out that planning is difficult
at best because the city is not a static
problem but a "living organism." The
urban patterns typical of American
cities today, Rotival said, "are not
worthy of American life," but the
promise of betterment is worth fight-
ing many factors to obtain includ-
ing "our own women who are trying
instinctively to hold on to the past."
The speaker characterized the plan-
ning process as the job of finding the
trouble spots, diagnosing the city's
ills, setting objectives for improve-
Sment, selecting solutions to accom-
plish an objective program and col-
lective action to get it going. Rotival
warned about "organizing the people"
instead of organizing the community
S facilities which can bring more free-
S dom and enjoyment to people.

JOHN F. HALLMAN, JR., Pres. & Treasurer

JACK K. WERK, Vice-Pres. and Secretary
JOSEPH A. COLE, Vice-Pres.

Maurice E. H. Rotival, AIA, interna-
tional planning consultant and Semi-
nar speaker on the Challenge in

IIe cautioned his listeners also
about forcing ideas of planning on
any community. He advised them to
get someone else to sponsor the plan-
ning activity. "The genius of the
planner is the thesis," he said. "If
your name appears as a planner, you're

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Producers' Council Program

Anthony L. Pullara, AIA,
Awards Chairman for the
43rd Annual FAA Con-
vention and member of
the Tampa architectural
firm of Pullara, Bowen
and Watson, presents the
FAA's traditional Ex-
hibit Award to Bob Saf-
fell, head of Arcadia
Metal Products' South-
eastern Branch, with of-
fices in Miami. The award
is in the form of an
engraved stainless steel
placque, and it is given
yearly by the FAA Con-
vention Committee to the
product exhibit judged
tops in display and edu-
cational character.

Arcadia Metal Products
Wins Convention Award
One of the most recent additions
to the Miami Chapter's membership
roster walked off with top display
honors at the Building Products Ex-
hibit which formed an important
technical backdrop for the 43rd An-
nual FAA Convention at Clearwater
last month. BOB SAFFELL, head of
Arcadia Metal Products' Southeastern
Branch, was completely surprised, but
understandably pleased, to learn his
display had been judged as tops of
the exhibit which included 62 booths.
Products and services of more than
65 companies were represented in the
exhibit. The award, now a traditional
custom of the annual Convention of
the FAA, is selected on the basis of
"Excellence of display, educational
emphasis and character of representa-

Annual Joint Meeting
Of Chapters Proposed
It has been suggested to Miami
Chapter President FRED W. CONNELL
that the two Florida Chapters of the
Producers' Council plan for a yearly
joint meeting to coincide with the
Annual Convention of the FAA.
This, in effect, would make possible

a "convention" of Florida members
of the Producers' Council, to echo on
a state-wide basis the gathering of
the National Producers' Council in
conjunction with national AIA an-
nual conventions.
Connell said he believed the idea
had merit and many possibilities for
achieving a closer liaison between
practicing architects and product rep-
resentatives of nationally recognized
organizations. He indicated he would
bring the subject before the executive
board of the Miami Chapter; and if
the idea were approved in principle
by that body, would suggest accept-
ance also by the Jacksonville Chapter.
It was pointed out that such a joint
annual meeting would enable mem-
bers of both Producers' Council chap-
ters to discuss, on a local, state-wide
basis, such matters as regional pro-
motion activities, technical selling
problems particular to the Florida
region and methods to ensure better
cooperation between various sales of-
fices. It would also give representa-
tives opportunity to meet many of
the State's top-ranking architects at
first hand. Coupled with these points
was the possibility of developing
better exhibits at lower costs through
cooperative participation.


Curtain Wall by Ludman
Architect: Robert M. Little, Miami, Fla.
Contractor: Fred Howland, Miami, Fla.

the architect's vision sets the pace for the future...

by Lawrence Field

The plans an architect draws today may well
determine the architecture of the future.

When an architect does project the future
in his plans, he must find the materials with
which to implement that vision.

For example, within very recent years, cur-
tain walls have introduced new dimensions
of freedom in design and given the architect
a new fluidity of line, and a cleanness of
structural concept and mobility.

Eminently practical, ingeniously adaptable,
curtain walls have enlarged the architect's
horizon and, at the same time, achieved
a valuable saving in construction time
and costs.

The Ludman Corporation was one of the
first to pioneer in the engineering develop-
ment and successful installation of curtain
wall in hundreds of buildings of every kind.
Its engineers are constantly formulating
new methods of treatment, new ways of

handling curtain wall design. As a result,
Ludman Curtain Walls offer practical ex-
pression of architectural concepts... allow
the architect almost unlimited extension of
his ideas.

Ludman Curtain Walls match architectural
vision with superb window engineering that
reduces construction time and costs, yet is
always beautiful, efficient and flexible. They
combine window and wall in one easily
handled, quickly fastened, labor saving unit.
Maintenance is virtually nil.

Ludman Curtain Walls are easily adaptable
to any wall treatment desired, offering a
wide range of materials, color and texture
for interior and exterior walls.

Patented Auto-Lok aluminum awning win-
dows, intermediate projected windows, or
other Ludman windows, co-ordinate with
curtain wall treatment to increase the grace
and effectiveness of the proposed structure.

Furthermore, an architect can always rely
on the Ludman Engineering Division to
keep pace with his vision, from proposal
drawings through completion. This service
is available to the architect at all times
through his nearest Ludman Engineering
Ludman know-how, based on years of actual
curtain wall experience, has proved of aid
to architects the country over.
Ludman engineers are glad to be of assist-
ance at any stage of planning or construc-
tion, or to help solve structural problems
connected with curtain walls or window
treatment. Ludman is on the job through.
out the actual installation.
In Ludman Curtain Walls lie the means by
which the architect may well set the pace
for the future. Write to us for full, detailed
information on our curtain wall system.
The Ludman Corporation Founded 1936
* Miami, Florida.

Maine School for the Deaf
Mackworth Island, Falmouth, Maine
Architect: Stevens E Saunders A.I.J.
Contractor: Consolidated Constructors, Inc.


"W 0O :3E W WA L ,


Specifies WonderWall because, its flexibility of
use offers almost unlimited opportunity o fexpres-
sion... its nearly total adaptability to color, de-
sign and size. Because WonderWall is engineered
to meet the most extreme climatic conditions.

Prefers WonderWall, because it is easy to handle,
fast to install. Precision manufacture and expert
workmanship assure perfect fit.The WonderWall
quality standard is rigidly maintained.

\K The OWNER...
Likes WonderWall because, it results in a clean,
attractive, modern building ... offers outstand-
ing economy in both construction cost and space
gained. For its extra mely long life and "inium
maintenance. 8 307

WonderWall, a product of the Engineering Research
of Miami Window . maker of the FIRST all
aluminum awning window, permits modern, extreme-
ly flexible design. WonderWall enables you to apply
your own combinations of inward and outward pro-
jecting vents, fixed vents and panels. Through the
use of WonderWall you can design buildings that
control their own weather .. combining either fresh
outdoor air, air conditioning, or heating with maxi-
mum efficiency, economy, and smart contemporary
appearance. WonderWall's simplicity of concept...
speed of application... and other advanced features,
make it the number one choice of architects, where
curtain wall construction is planned.


L 1P3I

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