Front Cover
 Table of Contents
 Chatelain calls for federation
 FAA board directors' meeting in...
 The challenge of a choice
 FAA committee members for 1957
 News and notes
 FAA gets new Tallahassee repre...
 Architectural exhibits catch public...
 Advertisers' index
 The challenge of a choice (continued...
 Editorial: Answer to the small...
 Back Cover

Title: Florida architect
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00073793/00034
 Material Information
Title: Florida architect
Series Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Publication Date: April 1957
Frequency: quarterly
Subject: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Bibliographic ID: UF00073793
Volume ID: VID00034
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Front Cover
        Front Cover 1
        Front Cover 2
    Table of Contents
        Page 1
    Chatelain calls for federation
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
    FAA board directors' meeting in Orlando
        Page 7
    The challenge of a choice
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
    FAA committee members for 1957
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
    News and notes
        Page 18
        Page 19
        Page 20
        Page 21
    FAA gets new Tallahassee representation
        Page 22
    Architectural exhibits catch public interest
        Page 23
        Page 24
    Advertisers' index
        Page 25
    The challenge of a choice (continued from page 10)
        Page 26
        Page 27
        Page 28
    Editorial: Answer to the small house problem
        Page 29
    Back Cover
        Page 30
Full Text

W A A Flo

This- publication- is. copyrighted. by- the- Florida.
Association. of. the. American. Institute. of-
Architects- and- is- an- official- journal- of- the-

Limited permission to. digitize- and make this- electronic-
version available- has- been- granted- by the. Association-
to- the- University- of- Florida- on- behalf- of- the- State-
University- System* of F lorida.

Use- of- this- version- is- restricted- by. United- States-
Copyright- legislation- and- its- fair use- provisions.- Other-
uses- may- be- a vi olati on -of- copyri ght. protect ons.

Requests- for- permissions- should- be- directed to- the-
Florida- Association- of. the. American- Institute. of-
Architects.- Contact- information- is- available- at- the-
Association' sweb site.

II1d AL_

April 1957

In West Palm Beach a
Mayor proclaimed Archi-
tect's Week for the profes-
sion of which he is a
member ... and in Tampa
an editor who is also an
architect spoke before the
Florida Central Chapter
and offered the profession
The Challenge of a Choice.

...Now ready for use

1tects by a Special Committee of the Florida Association of
"i Architects. As a matter of public information, it is written in

layman's language about the architect and the series he can

Render to those contemplating a building project... As such it
I ddr iae moat. a d *on
loft I. .... arm"dI@

This booklet has bto een prepared for the use of Florida AIA archi-
tects by a Special Committee of the Florida Association of
Architects. As a matter of public information, it is written in
layman's language about the architect and the services he can
render to those contemplating a building project ... As such it
is a brief guide to better building and already five of Florida's
10 AIA Chapters are using it as part of their local public relations
program . This booklet is available in quantity only through
AIA Chapters in Florida. Single copies may be obtained for 15
Scents (in coin) from the FAA Executive Secretary's office . .

.,,,. --- N M I. .......
---- -- --- ---



Edgar S. Wortman
1122 North Dixie
Lake Worth

H. Samuel Krus6
Chamber of
Commerce Bldg.

E Treasurer
M. T. Ironmonger
1261 E. Las
Ol1s Blvd.
Fort Lauderdale

William B. Harvard .Central Florida
Franklin S. Bunch .North Florida
John Stetson . . South Florida
Immediate Past President
& Clinton Gamble
Broward County William F. Bigoney, Jr.
John M. Evans
Daytona Beach .Francis R. Walton
Florida Central Ernest T. H. Bowen, II
Robert H. Levison
Fla. North Turpin C. Bannister, FAIA
Sanford W. Goin, FAIA
Florida North Central Forrest R. Coxen
Florida South . James i. Garland
Irving E. Horey
Verner Johnson
Jacksonville Taylor Hardwick
Ivan H. Smith
Mid-Florida . .. Hill Stiggins
Florida Northwest William S. Morrison
Palm Beach . . Harold A. Obst
Charles E. Duncan

Roger W. Sherman
7225 S. W. 82nd Court, Miami 43
Phone: MOhawk 7-0421
APRIL, 1957

Floria architect

Florida Architect


APRIL, 1957



Chatelain Calls for Federation _.______------__--- -_... 2
The AIA President's February 23rd
speech in New York

FAA Board of Directors' Meeting in Orlando.___. 7
Second meeting of year forecasts FAA progress

The Challenge of A Choice __----__ --------- 8
By Thomas H. Creighton, AIA,
Editor, Progressive Architecture

FAA Committee Members....-- ----........--... -----._ .. 13
Reference roster of FAA standing
and special committees
News and Notes-. -____- -__ -- 18
FAA Gets New Tallahassee Representation_ ..-.. 22
Architectural Exhibits Catch Public Interest_-- 23
Advertisers' Index ___....._ ____.._..__ 25
Editorial in conference ..-... _____-- _3rd Cover
Answer to The Small House Problem

E. Holley, AIA architect and Mayor of West Palm Beach, beams as
he signs an Official Proclamation for his city designating February
17th to 24th, 1957, as Architects' Week in line with the nation-wide
observance of the AIA's centennial anniversary. Flanking Mayor Holley
are, left, Edgar S. Wortman, President, FAA, and Hilliard T. Smith,
President of the Palm Beach Chapter, AIA, of which both Mayor
Holley and President Wortman are members.

PUBLICATION COMMITTEE H. Samuel Kruse, Chairman, G. Clinton
Gamble, T. Trip Russell. Editor Roger W. Sherman.
The FLORIDA ARCHITECT is the Official Journal of the Florida Association of
Architects of the American Institute of Archiects. It is owned and operated by the
Florida Association of Architects Inc. a Florida Corporation not for profit and is
published monthly under the authority and direction of the F.AA. Publication
Committee at 7225 S. W. 82nd Court, Miami 43, Florida. Telephone MOhawk 7-0421
. Correspondence and editorial contributions are welcomed; but publication cannot
be guaranteed and all copy is subject to approval by the Publication Committee.
Opinions expressed by contributors are not necessarily those of the Publication
Committee or the Florida Association of Architects. Editorial contents may be freely
reprinted by other official A.I.A. publications, provided credit Is accorded The
FLORIDA ARCHITECT and the author . Advertisements of products, materials
and services adaptable for use in Florida are welcomed; but mention of names, or
illustrations of such materials and products, in either editorial or advertising
columns does not constitute endorsement by the Publication Committee or The
Florida Association of Architects . Address all communications to the Editor,
7225 S. W. 82nd Court, Miami 43, Florida.

Chatelain Calls for Federation

To Solve Development Problems

AIA President says "new layer of Government" will be needed
to help cure urban ills and assure future regional progress.

On February 23, 1957, at a Centen-
nial Celebration luncheon in the
Dome Room of Federal Hall, New
York, AIA President Leon Chatelain,
Jr., FAIA, sketched a significant pro-
fessional objective for architects dur-
ing the Institute's second century of
progress. Speaking to a crowd of no-
tables gathered to mark the Institute's
hundredth-year birthday, the AIA
president touched briefly on the
founding of the AIA, the conditions
which prevailed at that time and the
development of current conditions
which call clearly for decisive and vig-
orous action toward protecting the
future of our communities. Then he
"The architect's task today lies in
planning for the human environment
of the future . Yet the very envir-
onment in which our lives are shaped
and spent is deteriorating because of
pressures which presently seem almost
beyond control. The movement seems
slower and less dramatic than the
threats of conflicts abroad, because
we seldom read about it in our news-
papers. For all of this, however, it is
just as important.
"In this Centennial year of our
professional society, we can see that

we are being slowly strangled by a
creeping paralysis of our cities and
towns. The population of the United
States has grown to 170 million per-
sons. By 1975, we are told, it will
reach perhaps 228 millions. We are
living to an older age. At the same
time, our birth rate is expanding. The
average family has two children. Yet
the number of families with three or
more children has doubled in the past
twenty years.
"In the years which followed World
War II suburban growth was acceler-
ated. People who were earning larger
incomes began buying more and more
homes. Industry followed its workers
to the suburbs. The automobile which
made the whole process possible has
become a symbol of tyranny as well
as a device of convenience. Now even
our suburban schools are inadequate
to meet the need. And our cities
are congested to the point of
"Actually, the word 'city' is nearly
an extinct term. So it is with the
oft-repeated phrase 'flight to the su-
burbs.' For the 'suburb' itself, in
the original meaning of the word, is
disappearing. Instead we have devel-
oped into a nation with a score of
(Continued on Page 4)

Request Granted . .
Comments on the presentation of
renderings by JOSEPH N. SMITH in
the April issue were many. Because
most of them were complimentary,
we hope to be able to show more
examples of fine architectural render-
ings in the future. But careful as we
thought we were with credit lines, we
made an error, which was called to
our attention by HERBERT H. JOHN-
SON, partner in the firm of WEED
His letter' follows-and we are glad

to grant the request contained in its
last sentence
"We wish to call your attention to
an error in the article on Joe Smith in
the last issue of 'The Florida Archi-
tect.' The credit line over the render-
ing of the proposed Dodge Island
Development should not have con-
tained our name. Our only connec-
tion with the project was to put Mr.
Smith in touch with one of our
clients who wished to obtain a draw-
ing of the proposed development.
"Will you please correct this in
the next issue?"


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APRIL, 1957 3


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Chatelain ...
(Continued from Page ?1
massive urban mushrooms. These
have overlapped to the point where,
for example, there is a huge urban
ribbon 600 miles long extend-
ing from Boston to Fairfax County,
Va. This huge belt is spreading west-
ward to Chicago and Kansas City.
"Some say that the city centers
are dying; that they are little more
than decaying nerve centers. I would
like to say that I believe that no or-
ganism can live without its nerve cen-
ter, and that the preservation and
restoration of these nerve centers are
of vital concern to all of us. It is
heartening to see what private groups
and government on all levels have
done to halt the decline and infuse
new life into these centers by clearing
blighted land, providing better hous-
ing, and slowing the desperate strug-
gle of people to get farther and farther
from the city heart. Yet this condi-
tion of blight is not confined to the
cities. It affects many thousands of
smaller communities throughout the
nation, many of whose citizens feel
powerless and financially unable to
remedy the ills of a haphazard, crazy-
quilt expansion of their municipalities.
"There is, I think, an important
point to be made here. It is this:
Municipal borders and state lines
have come to mean very little. Sewer
and water lines, the need for efficient
police and fire protection, the prob-
lems of building enough homes and
schools, and the fixing of traffic
routes, don't end with city boun-
daries. In some sections of the
United States notably the South
and West efforts have been made
to solve these basic administrative
problems by annexation the pro-
cess of swallowing up more and more
territory and governing more people.
The federal government has launched
a multi-million-dollar highway pro-
gram. Yet public hearings must be
held in every state, city, and town-
ship whose borders are to be crossed
by the new federal roads.
"I believe that there is another
way. It is federation. I do not be-
lieve that the federal government
can, or should, assume control of the
development and redevelopment of
our communities. This is not the
way of America. At the same time,
we know that many of our simplest
problems of providing community fa-

cilities for our growing urban areas
cannot be solved by individual local
governments working in opposition to
one another.
"There must be long-range plan-
ning. Without it, we can do nothing.
It has been proposed that millions of
dollars of federal money be appropri-
ated for the nation's public schools.
It is needed, of course. But all the
money in the world won't correct our
school-building problems. We must
find a way to set up long-range build-
ing programs whose targets can
be adjusted from year to year so
that school boards can emerge from
the perpetual atmosphere of emer-
gency and begin planning ahead of
the immediate need.
"This applies, on a broad scale, to
all our problems of improving our
shabby or inadequate community fa-
cilities. In order to establish a pro-
cedural basis for getting this done, I
suggest that we need large federations
of local governments, working togeth-
er voluntarily on public problems
which bridge their boundaries.
"Call it, if you will, a new layer of
government. This informal federation
of local governments is working in a
number of areas today. Planning com-
missions work out agreements for mu-
tually-financed public parkland, sewer
and water facilities, and recreational
centers. This reasoning and working
arrangement, I believe, also must ap-
ply to urban renewal programs and
to the vitally important integration
of urban redevelopment with the
building of new highways. The two
cannot be planned separately."
President Chatelain called on "all
thinking Americans" for the public
support needed to cope adequately
with needed redevelopment problems.
He characterized the overall need
for action along these lines as not
only a huge economic problem but
as "a moral,' educational, cultural and
spiritual problem,too." And, speaking
for "all of the 12,000 members of
the AIA" he said.
"We are interested in this prob-
lem. We have been trained for it.
We want to help. We will serve on
public committees. It is only through
these committees that the public is
organized and the various levels of
government are brought together in
common focus to clear a slum, ease
traffic congestion, erase blighted areas
and build better schools."

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APRIL, 1957


FAA Directors' Meeting Held at Orlando

Board authorizes formation of two new Committees- -one on
FAA Conventions, the other on FAA-Chapters Coordination.

A number of important matters
were discussed by all but three of
the FAA's 18 directors at a meeting
of the FAA Board held March 16 in
the San Juan Hotel at Orlando. Some
were contained in reports of the few
committee chairmen present.
Among those was SANFORD W.
COIN, FAIA, who spoke as chair-
man of the Education and Registra-
tion Committee and also as head of
the Special Committee to aid the
Governor's Committee on School-
house Construction. On the first, he
outlined this year's FAA student schol-
arship competition program and asked
that four architects serve, with HAR-
OLD REIKER of the U/F, as a jury.
LEVISON as alternates. The program,
N Housing for Married Students, will be
judged at the beginning of the Student
Home show to be held April 27.
As to the Special Committee Re-
port, Goin showed copies of an in-
tensive study and recommendations
prepared by his committee. This ma-
terial was submitted to the Governor's
Committee on Schoolhouse Con-
struction on February 11, but has not
yet been released by that body for
SReporting on the Orlando Case,
S JAMES E. GARLAND showed a series of
colored slides indicating the character
of the Blankner School roof collapse.
He stated that a full investigation had
been made of this matter; and the
Board went on record as authorizing
its release to professional and tech-
nical societies only.
A resolution of sympathy was
adopted relative to MELLEN C. GREE-
LEY, FAIA. Mr. Greeley is now slow-
ly recovering from a heart attack suf-
fered some weeks ago.
Appearing before the Board,
Architect, asked for the Board's at-
APRIL, 1957

tcntion to the matter of architects'
liability for errors or omissions result-
ing in construction or equipment fail-
ure. He indicated that the subject
had been raised by school officials.
Discussion resulted in the Board's
offering services of the FAA to an-
swer any questions relative to such
Chief business of the meeting cen-
tered on two matters of FAA organ-
ization and operation. One concerned
the future control of FAA Conven-
tion activities. Instead of placing all
responsibility for planning, program
and procedure on a host. Chapter, it
was felt that the FAA itself should
assume this with host Chapter act-
ivity confined to cooperating with the
FAA to help carry through Conven-
tion plans at the local level. The
Board authorized President Wortman
to name a three-man FAA Conven-
tion Committee with rotating ap-
pointments. This would become a

policy and planning group to work
directly with the FAA Executive Sec-
retary's office in developing future
Convention plans. Responsibility for
carrying through this Committee's
recommendations and decisions would
then be vested in the Executive Sec-
retary's office.
The second matter involved im-
proved coordination of Chapter act-
ivities with operations of the FAA,
including publication of The Florida
Architect. There is need for better
timing of Chapter elections and
meeting dates; better Chapter com-
mittee structures in line with AIA
organization; and closer liaison be-
tween Chapter and FAA affairs. The
Board voted that a special commit-
tee be set up for this purpose. As an
FAA Coordination Committee its
work would involve recommendations
for both Chapter and FAA by-law
changes presumably in time for
needed action during the 43rd Con-
vention. President Wortman named
JOHN L. R. GRAND as Chairman, with
the three FAA District Vice-Presi-
dents as members-WILLIAM B.

P/R IN PINELLAS COUNTY-As part of the Florida Central Chapter's Cen-
tennial Year program, Pinellas County architects affiliated with the Chapter
sponsored for the first time an architectural exhibit booth at the Pinellas County
Fair held in Largo February 26 through March 2. Developed under the chair-
manship of Horace Hamlin, Jr., the exhibit of architect's work drew favorable
comment from both public and press. Copies of the new FAA booklet, "How
To Build With Confidence," were distributed in conjunction with the exhibit.


Tonight all over the country AIA
Chapters and State Associations are
meeting in special Centennial cele-
brations, to commemorate the found-
ing, 100 years ago, of the American
Institute of Architects, and to listen
to talks on the Centennial year
theme: A New Century Beckons. It
is a time to review accomplishments
of the last hundred years, and to look
forward to greater ones in the coming
hundred years.
There are many ways the subject
can be approached. As a matter of
fact, it would be perfectly fair for
someone to ask: "What is NEW
about this new century? Why do we
mark an old century and a new cent
tury at this point, aside from the
accident of history which brought a
group of architects together to form
a professional society exactly 100
years ago tonight?"
Actually there are perfectly valid
reasons for choosing this as a point at
which to look back and recapitulate,
and look ahead and prognosticate.
The Institute and its members are
very fortunate that AIA wasn't
founded ten or fifteen years earlier.
Because ten or fifteen years ago would
not have been such a good break
point. The amount of consolidation

of gains in architecture since the war
have been so great in design, tech-
nical advance, and practice that we
have suddenly reached a point of
maturity and reaching maturity al-
ways means making awkward decisions
about future life.
But before we come to those sticky
"whither are we drifting" questions,
let's look back a moment. One hun-
dred years ago a very small band of
conscientious men met in New York
to form a professional group. Archi-
tecture the art of enclosing space
in the most beautiful possible way for
the best possible use of the people of
our land had reached a point where
a sense of professional responsibility
was felt by these men. Their aims
were simple and simply stated. First,
of course, there was the reason for any
group of like-minded people being
formed companionship, swapping
of experiences, self-protection, self-
help. "Organization," said Richard
Upjohn in his after-dinner talk at the
first annual banquet, "is a wholesome
check to the erratic wanderings of
some men of genius, while it is a spur
to the flagging energies of others."
But beyond that there was a feeling
that organization would assist archi-
tecture not so much the architect


At the Centennial Cele-
bration meeting, on Feb-
ruary 23, of the Florida
Central Chapter, AIA, the
chief speaker of the eve-
ning was Thomas H.
Creighton, AIA, of New
York, editor of the mag-
azine Progressive Archi-
tecture. As a goad against
complacency his address
is worthy of thoughtful
notice by every architect
in Florida. It is repro-
duced here in full except
for a few minor local ref-


Editor, "Progressive Architecture"

- in two important ways: by helping
the profession as a whole "attain to
a high degree of knowledge in the
several branches of our art' and "to
guide the public to a clear and sound
understanding of (architecture)" as
Upjohn put it, or as another member
added, "improving ourselves and dif-
fusing the love and knowledge of
architecture among our fellow citi-
zens." So you see that technical sem-
inars and a public relations program
were among the original raisons d'etres
of the Institute.
However, let us face the fact that
these architects, progressive as they
were for their time, had no idea what
problems for the future their two
strictures, self-improvement and pub-
lic education, would involve for future
generations of architects. "We must,"
said Upjohn, "convince gentlemen
(clients were referred to more polite-
ly in those days than they are now)
that there is a difference in a mere
building and one that is constructed
scientifically and ornamented artistic-
Scientific construction in 1857, pro-
gressive as it was in many respects of
wood and masonry systems and de-
tails, did not even envisage the steel
frame, the plate glass, the plasticity of

concrete, or the many ferrous, non-
ferrous, synthetic, plastic and lamin-
ated products we now know. Nor did
it even dream of the surge of mech-
anical, electrical and sanitary equip-
ment and their systems and com-
ponents that began developing a half
century later.
The buildings that were to be ex-
plained to the gentlemen clients of
1857 were mainly simple in nature.
Shopping centers and motels and air
terminals were dream stuff. The
"gentlemen" themselves were not the
high-tension commercial clients of to-
day; and communications between
the architect and his client were not
jammed by the hosts of package-
dealers, speculative builders, and in-
terior decorators which cloud the de-
sign atmosphere today.
And finally, buildings "ornamented
artistically" were much easier to ex-
plain, let us assume, than those de-
signed in the modern esthetic. There
was no hint then of the modern
movement which grew some decades
after Mr. Upjohn's speech in our mid-
west, spread to Europe, picked up
aspects of the great 20th Century
revolution in all the arts and cultures,
and then traveled back to our shores
to confound and confuse for several

generations, not only the general
gentleman public, but even the prac-
titioners and even the schools of archi-
It has been a hectic, dynamic cen-
tury. In 1857 even the results of the
industrial revolution itself could hardly
be appreciated by our founding fath-
ers; its affect on architecture was still
speculative. Now, one hundred years
later, we are still absorbing the
changes in building technology, build-
ing types, and methods of practice
that have resulted. And, with wars
and depressions and cultural and so-
cial upheavals in between, we are now
attempting to understand the import
to us of the second industrial revolu-
tion that one involving automation
and the electronic implications of
Granted that all these things have
happened, that still doesn't answer our
question: Why is this particular point
- 1957 a good one at which to
look forward to a "new century"?
I think the answer is, primarily, that
we are now at several points of de-
cision. More and more one hears this
time referred to as a "crisis" in archi-
tecture (and, one might add, in paint-
(Continued on Page 10)

APRIL, 1957 9

Challenge . .
(Continued from Page 9)
ing and sculpture and creative writ-
ing and the composition of music, in
scientific study and the philosophy of
religion, in geo-political considerations
and socio-psychological recommenda-
tions, as well as in architecture).
"Where do we go from here" is no
longer a question of academic interest
and idle speculation; it suddenly in-
volves decisions that must be made,
and action that must be planned. To
put it in more philosophical terms,
we are faced with certain imperative
forced options.
Students of philosophy recognize
two types of alternatives, or what
they call options: those which are
forced, and those which are avoidable.
An avoidable option might be illu-
strated by my asking you: "Do you
like me or dislike me?" Here you
don't have to make up your mind
if you don't want to. You can choose
to ignore nc. However, if I ask you:
"Are you going to stay awake or fall
asleep during this talk," that is a
forced option. You must do one or
the other.
In other words, in the case of an
avoidable option, you can beg a ques-
tion by walking away from it. If it
is an unimportant question, that's
often a good thing to do. If it's an
important question, however, and
you're ducking a big issue, it may be
either irresponsible or cowardly to
say, in effect: "I don't have to choose;
therefore I won't choose." An example
of that might be an architect's avoid-
ance of choice between two strong
hypotheses of design, both defensible,
both creative, accepting neither and
begging the question by resorting to
a third, weaker design approach, but
one more easily explained to the
Juries in architectural competitions
often have this sort of choice between
two outstanding and very different
solutions-an important option which
is avoidable because a third, compro-
mise selection is always at hand. This
is why, he says, Frank Lloyd Wright
will never enter competitions. Actu-
ally, most jurors are neither irrespon-
sible or cowardly, and do battle to a
finish to choose between two top
alternatives. Individual architects in
their own work, I am told, are not
always so stern with themselves.
On the other hand, a true option

forces the choice; you can't run away
from it. When someone offered me
a second cocktail before dinner, I had
to say, "Yes" or "No." No other
answer was possible; and whether I
should have had it or not is beside
the point. Usually prior actions or
commitments have brought one to
the point of the unavoidable alterna-
Practicing architects are constantly
being faced with such options, on a
greater or lesser scale. Decisions must
be made to go after a certain job or
not, to take a certain job or not, to
specify or not certain materials, to
hire or fire or not certain employees.
Having committed yourselves to the
practice of architecture, you must de-
cide "Yes" or "No.' The chances for
begging these questions passed years
So my sermon is simply this: that
as a new century beckons, architecture
in the United States, and architects
in the United States, and hence the
professional body of architects the
AIA are faced with certain im-
portant options. Some of them are
avoidable options, about which we
must decide, very soon: Should we
beg these questions or not? Some of
them are unavoidable, forced options,
which we have reached because of
past actions and accomplishments of
our own.
First, let's consider some very live,
very "forced" options that we cannot
walk away from.
There is, for example, the question:
Shall we, as architects, direct and
primarily develop technological im-
provements in our field of building
design and construction, or not?
Then there is the question: Shall
we, or shall we not, consider it a part
of our professional responsibility to
enter into broad social planning prob-
lems-programming for society as well
as for the individual client such
things as overall school and hospital
planning, the development of such
phenomena of our time as atomic and
nuclear power, the new science of
communications and mechanical con-
And there is the question: Should
we, or should we not, extend the
meaning of architecture to include
urban design the relationships of
buildings and the relationships of ele-
ments with the community, as well
as the design of isolated individual
buildings and the design of those

parts of the environment that are
most conspicuous and worst planned:
the builder-house community, the strip
commercial slums that ring all of our
These, I think, are not questions
that we can beg at this point. AIA is
spending much effort this year point-
ing out to the gentlemen in the gen-
eral public that architects are impor-
tant. We have put ourselves in the
position of facing unavoidable op-
tions. If we shrug our shoulders and
turn our backs on them we are answer-
ing, in effect, "No" to the question
of whether we will or whether we
won't. And let us at least face the
facts. If we say "No" to these options,
someone else will pick them up. One
reason that they are live options is
that others want them if we don't.
For instance, technological progress
in the last century has been largely
the result of the work of technicians,
scientists and far-sighted manufac-
turers and producers. At this point -
at the break between the old century
and the new century that we are talk-
ing about the designer's hand can,
and I believe should, come into play.
How much in the development of
lighting engineering has been directed,
or even influenced, by architects and
architecturally-understanding engin-
eers? Has the now-cliche'd curtain
wall been developed under the direc-
tion of design-conscious architects -
or are the architects simply using the
product of a miscellaneous group of
manufacturers of parts and compon-
ents, not yet fully understanding the
overall or the detailed design implica-
To speak in broader terms, as mined
fuels run out-and they are running
out fast two sources of fuel energy
are being seriously explored by scien-
tists and economists: nuclear fission,
and solar energy. It is inevitable that
in the beckoning century these will be
developed. Will their application to
the design of buildings and of com-
munities be done by the planners of
buildings and cities architects and
their consulting engineers or will
we try to beg this question?
The science of cybernetics the
development of machines that do more
than calculate data fed them; that
think and originate is not a mad-
man's dream, but is in an actuality
in the laboratories of MIT and IBM.
These calculation and control ma-
(Continued on Page 26)


Florida's architects have created a new style of Florida
living. Innovations permit outdoors to be brought indoors
most all year 'round... and the new "Florida-type"
furnaces provide permanent protection against sudden
cold snaps, with flame-type heating.
There are heater types to fit any home design. Compact
units blend into the scheme of living. They tuck away
in floor, wall, closet or fireplace and flood the home with
circulating warm air. And the cost? About the same as
a built-in barbecue pit or oven!
Florida homes become really livable every day in the
year-home owners enthuse over the added comfort-
with flame-type heating!


1827 S. W. 8th Street Miami






klL, 1957

Sliding glass deers open
showreems invite public en-
try; make possible opening the
entire front of the car agency.

Sliding glass walls open auto showrooms

SlMing less deers provide for easy
emit and entry of cars from showroom.
Here a sliding unit is combined with a
conventional swinging unit.

Startling new uses for aluminum sliding glass doors are
currently seen in auto showrooms.
Ador sliding glass doors have found wide application in
this field. Agency owners report Ador doors offer the
following advantages:
1. Invite public entry. The entire wall opens to the public
in widths of 24' or more, to give better display.
2. Provide easy movement of cars. Automobiles can be
moved in and out of display areas quickly.
3. Give fingertip operating ease. Ador doors require only
light pressure to move even the largest sizes.
4. Offer savings of 40% or more. Ador sliding glass doors
cost less than conventional swinging units.
The use of Ador sliding glass units in the automotive
field is one of many new applications. Positive weather-
stripping; beautiful, corrosion-resistant Alumilite finish;
and custom hardware are some of the reasons for the
widespread application of Ador sliding glass doors.
For complete information contact: Ador Sales, Gilbert A.
Viola, 610-11 Biscayne Bldg., Miami, Florida.


Transoms extend glass area. For
heights above the standard 6'10" and
8'0 doors, Ador has designed transoms
to extend glass areas up to 12' in height.

AIAlnolinmr Sding llm Der

I. -.___

FAA Committee Members for 1957

President Edgar S. Wortman completes personnel appoint-
ments for the FAA's thirteen Standing Committees and
three Special Committees to serve during the current year.

The Committee structure of the FAA differs sub-
stantially from that of individual Chapters and also from
that of the AIA Regional organization of which the Chap-
ters are a part. Reason for this difference is two-fold.
First, the FAA is not yet a completely integrated part of
the AIA line organization. Thus, the character of its
committee structure need not follow explicitly that of
an AIA regional unit. Second, the FAA's field of opera-
tion and interest is the State of Florida. Though obviously
both interests and activities stem directly from interests
and activities of the ten AIA Chapters which make up
the FAA, both the aims and policies of the State organiza-
tion necessarily differ from those of an AIA Region-how-
ever much the FAA may appear to assume the functions,
responsibilities and initiative of a regional entity.
It therefore follows that the FAA's committee set-up
has been developed by its Board of Directors to do a
special job in a special way. Primarily, this job is one of
coordinating the basic activities of the member-Chapters
to reinforce their effectiveness at the State level. But
since its specific interest is confined to the State of Florida
-and thus only indirectly concerned with either regional
or national AIA programs-its committee structure is
only partially patterned to follow that of the AIA at
Chapter, regional or even national levels.
For example, the FAA now has thirteen standing com-
mittees. Of these, only two-Education and Registration
and Public Relations-reflect the pattern of vertical stand-
ing committees recommended by the AIA in AIA Docu-
ment 273, Advisory Form of Chapter By-Laws. But at
least six of them are "vertical" in that they are set up
to coordinate, at the State level of activity, the work done
locally by similar committee groups in most individual
Chapters. Seven others were formed to carry on the work
of the State organization as such-though at least two
of these have direct involvement with Chapter policies
and procedures.

Vertical Standing Committees
1 . Legislative Chapter-wise, regionally
and nationally, this FAA group reflects interests of the
AIA Committee on Governmental Relations. It is a
"vertical" committee in so far as it embodies one or
more representatives from every AIA Chapter in the State;
S but it is administered specifically to guard and advance
the professional interests of Florida architects as these
may be involved with actions of the Florida State Legis-
APRIL, 1957

As such, this FAA Committee works closely with The
Florida State Board of Architecture and maintains close
contact with legislative affairs toward the end of providing
the architectural profession in Florida with an effective,
and state-wide representation of its coordinated needs.
Chairman: JAMES K. POWNALL, 1407 East Las Olas
Boulevard, Ft. Lauderdale.
Co-Chairman: FRANKLIN S. BUNCH, 33 So. Hogan
Street, Jacksonville.
Members at Large: RICHARD B. ROGERS, Orlando;
SANFORD W. COIN, Gainesville.
WORTH, Jacksonville; ARTHUR L. CAMPBELL, Florida
PEEK, Daytona Beach; GEORGE J. VOTAW, Palm Beach;
STON, Florida North Central; W. STEWART MORRISON, R.
A. WYNN HOWELL, FRANK W. BAIL, Florida Central;

2... Education and Registration This
is also a vertical committee-with both FAA and the
regional organization of the AIA. Membership is drawn
from similar or equivalent Chapter committees. Its basic
purpose at the FAA level is to act as liaison between
FAA member-Chapters, the State Board of Architecture
and educational institutions in the State which involve
the construction industry and the architectural profession.
Specifically, it is also concerned with long range edu-
cational objectives in Florida including; advancement
and improvement of educational facilities and programs;
advice on educational projects, funds for educational use
and furtherance of registration-candidate training pro-
grams; and representation of the architectural profession's
interests to the State Board of Architecture on matters
of registration and maintenance of high standards of
competency as pre-requisites for licensing.
Chairman: SANFORD W. COIN, FAIA, 518 N. E. 4th
Avenue, Gainesville.
Members: ROBERT E. HANSEN, Broward County; RALPH
F. SPICER, Daytona Beach; WILLIAM B. EATON, Florida
A. STRIPLING, Florida North Central; R. DANIEL HART,
Florida Northwest; JERRY P. SIMMONS, Florida South;
Florida; BYRON SIMONSON, Palm Beach.
(Continued on Page 14)

Committees (Continued from Page IS)
3 . Public Relations This is also a verti-
cal committee for both FAA and AIA. For the FAA its
purpose is to coordinate work of similar committees in
each Florida AIA Chapter; and to formulate public
relations policies and programs on behalf of the archi-
tectural profession at the State level. As such it should
necessarily be in close contact with FAA administrative
activities and with all other committees of the State or-
ganization. Membership is drawn from chairmen of P/R
committees of each AIA Chapter.
Chairman: ROY M. POOLEY, JR., 1028 Gary St., Jackson-
Members: JACK W. ZIMMER, Broward; FRANCIS R.
Florida North; ALBERT P. WOODARD, Florida North Cen-
tral; F. TREADWAY EDSON, Florida Northwest; HERBERT
R. SAVAGE, Florida South; ROBERT A. WARNER, Jackson-
ville; JOHN T. HART, Mid-Florida; JEFFERSON N. POWELL,
Palm Beach; ELLIOTT B. HADLEY, Florida Central.

4... Joint Cooperative Committee, FAA-
AGC-FES This committee is "vertical" in the FAA,
in that it is representative of all Chapter interests with
membership drawn from Chapter committees equivalent
to Relations with the Construction Industry. Its specific
function at the State level, is to represent interests of the
architectural profession with representatives of Florida's
general contractor and engineering groups toward the
end of improving the practical working relationships
between all groups. Duties of the Joint Cooperative Com-
mittee also involve development of policies and programs
at the State level to guard and further the interests of the
construction industry in this state.
Chairman: JOHN STETSON, 217 Peruvian Avenue, Palm
Members: ROBERT G. JAHELKA, Broward County;
ARA, Florida Central; MYRL J. HANES, Florida North,
ALBERT P. WOODARD, Florida North Central; FRANK J.
SINDELAR, Florida Northwest; LEWIS M. HITT, Florida
South; ROY M. POOLEY, JR., Jacksonville; CHARLES L.
HENDRICK, Mid-Florida; DONALD R. EDGE, Palm Beach.

5 ... Building Codes Akin to the preceding
committee, this is of special interest to Florida Architects
and is thus vertical in that it is representative of all FAA
Chapters. Not all Chapters contain a committee on build-
ing codes, however; and in such case membership of the
FAA Committee has been named from committees deal-
ing with corollary matters. Purpose of this Committee is
to encourage overall improvement of building codes
throughout all sections of the State. Thus, in cases where
local Chapter activities involve development of uniform
codes or improvement of existing codes, this Committee's
work is of a coordinating character.
Chairman: JOSEPH M. SHIFALO, Suite 1 and 2, Postal
Building, Winter Park
Members: JOHN M. EVANS, Broward County; WILLIAM
R. GOMON. Daytona Beach; HOWARD F. ALLENDER, Flor-
ida Central; MYRL J. HANES, Florida North; FORREST R.

CoxEN, Florida North Central; WILLIAM S. MORRISON,
Florida Northwest; TAYLOR HARDWICK, Jacksonville; FRED-

6 . Membership-Since not all Florida Chap-
ters have membership committees, personnel of the
FAA Committee is drawn from chairman of the various
Chapter Affairs Committees. Purpose is to coordinate
various Chapter policies and programs relating to mem-
bership and where possible to aid individual Chapters
in enlarging membership rosters. Since FAA membership
depends directly on Chapter memberships, work of this
committee is largely that of cooperating with appropriate
committees of each AIA Chapter.
Chairman: ROLAND W. SELLEW, P. O. Box 1427,
Members: CEDRIC START, Broward County; JOEL W.
SAYERS, JR., Daytona Beach; BLANCHARD E. JOLLY, Florida
Central; JOHN L. R. GRAND, Florida North; JAMES A.
Florida Northwest; JOHN O. GRIMSHAW, Florida South;
Florida; DAVID SHRIVER, Palm Beach.

7 ... Professional Practice This Commit-
tee is vertical in that it has Chapter membership; but
its purpose is variously involved in each Chapter. Gener-
ally this purpose is to encourage high and ethical standards
of office practice and to aid the State Board of Architecture
locally in efforts to stop and prevent violations of the
existing State law regulating the practice of architecture.
Chairman: MELLEN C. GREELEY, FAIA, 6457 Potts-
burg Drive, Jacksonville 11.
Members: A. COURTNEY STEWART, Broward County;
Florida Central; WILLIAM BREIDENBACH, Florida North;
JAMES A. STRIPLING, Florida North Central; ROGER G.
WEEKS, Florida Northwest; THEODORE GOTTFRIED, Florida
South; WARREN C. HENDRY, Jacksonville; F. EARL DELOE,
Mid-Florida; DAVID SHRIVER, Palm Beach.

Non-Vertical Standing Committees
Each of these six FAA Committees was formed to serve
special administrative purposes in which individual Chap-
ter activities are not directly involved. Thus they are not
staffed by representatives of all Chapters, though member-
ship does, in each case, represent the general regional
divisions of the FAA.

1 . Budget Duties of this Committee are:
to consider the operational needs of the FAA for the
coming year; and in view of those needs determine a
practical working budget in terms of the organization's
estimated income. In effect, this constitutes formation
of a fiscal policy for the FAA.
Chairman: EDWIN T. REEDER, 1777 Biscayne Boule-
vard, Miami.
Members: MORTON T. IRONMONGER, Broward County;
WILLIAM R. GOMON, Daytona Beach; and ERNEST T. H.
BOWEN, II, Florida Central.
(Continued on Page 17)

20 new kitchen ideas
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Pleose send your new book, Kitchen Travelog" and book
of floor plans.

-sT C

APRIL, 1957


perfect indoor weather...

for homes, stores, offices

WEATHERTRON is a full-time weather machine that
heats without burning fuel, cools without using water.
It operates on electricity and air alone and
through the two-way thermostat, "thinks" for itself
to provide completely automatic operation . For
homes, WEATHERTRON is the answer to safe, clean,
dependable and quiet all-weather air conditioning. In
stores and offices it improves working conditions, pro-
tects products, cuts cleaning, keeps workers healthy.

W EATH ERTRO is General Electric's air
source heat pump a fully automatic, all-electric
unit that uses a single mechanism for both heating
and cooling. It is NOT just another combination of
conventional fuel-burning furnace and air conditioner.
WEATHERTRON does away with the need for such
usual parts of a conventional system as fuel storage
tanks, cooling towers, piping. It needs only air ducts,
electric wiring and a small drain for condensation -
for full-time, all-season operation.

Exclusive Wholesale Distributors in Florida

North, Central and West Florida:
Air Conditioning Division, Sale Dept.,
900 Orange Avenue, Winter Park, Florida
Telephones: 4-7701 and 4-7711

Southeast Florida:
1310 Flamingo Way,
Hialeah, Florida
Telephone: TUxedo 7-5568

This is the two-way
thermostat that practically
thinks for itself!
For perfect indoor weather
in any type of interior, all
you need do is simply set
the desired temperature for
heating and cooling. The
Weathertron "remembers"
it . and the thermostat
turns the unit on and off,
automatically, to maintain
desired temperature range.


The General Electric All-Electric Heat Pump


: i*
r "-'- '\:. .


-----~-C~,'. ~*:~ =rzzq!=0-z "a"1=7 : iSaf~iYI

Committees (Continued from Page 14)
2 ... Publication This Committee was set
up some three years ago to supervise development and
progress of the FAA's Official Journal, The Florida Archi-
tect. For sake of efficient operation, appointments have
been made in the vicinity of the magazine's publishing
office. Each member is appointed for a three-year term,
thus assuring continuity of activity and contact with
the publication's staff.
Chairman: H. SAMUEL KRUSE, 14521 Memorial High-
way, North Miami. (2 years)
Members: G. CLINTON GAMBLE, (Ft Lauderdale, 1
year); T. TRIP RUSSELL (Miami, 3 years).

3 ... By-Laws At the present writing this Com-
mittee has not been charged with any specific activity;
but it has been named in view of the possibility that
some FAA By-Law changes may be necessary as the cur-
rent FAA administrative program develops.
Chairman: JEFFERSON N. POWELL, 230 So. County
Road, Palm Beach.
Members: A. WYNN HOWELL, Florida Central; WALTER
B. SCHULTZ, Jacksonville.

4 ... Planning and Zoning This is pri-
marily a Committee for the purpose of coordinating the
policies and programs of the Florida Planning and Zoning
Association with interests of the architectural profession
throughout the State. Also it has the objective of stimu-
lating interest in planning and zoning matters at the
Chapter and local community levels.
Chairman: WILLIAM T. ARNETT, College of Architec-
ture and Fine Arts, University of Florida, Gainesville.
Members: WILLIAM R. GOMON, Daytona Beach; SID-
SELL, Florida South; ALBERT R. BROADFOOT, Jacksonville;

5 . Resolutions Prior to this year this has
not been a Standing Committee; but in view of the
action taken at the 42nd FAA Convention, it is now
charged with considering resolutions from various sources
substantially prior to the annual meeting. Chief purpose
of the new resolutions procedure (reported in the Decem-

ber 1956, issue of The Florida Architect) is to permit
publication of resolutions in plenty of time to permit
their review and study by the membership at large.
Chairman: G. CLINTON GAMBLE, 1407 East Las Olas
Boulevard, Ft. Lauderdale.
Members: A. WYNN HOWELL, Florida Central; JACK
Florida South; IVAN H. SMITH, Jacksonville.

6 ... Board of Trustees, FAA Loan Fund
- Function of this Committee is administration of the
Loan Fund for University of Florida Students established
by the FAA over 30 years ago.
Chairman: JOHN L. R. GRAND, College of Architecture
and Fine Arts, University of Florida, Gainesville.
Members: WILLIAM T. ARNETT, Florida North; ED-
WARD M. FEARNEY, Florida North.

FAA Special Committees
These are committees of either a special or temporary
character appointed by the FAA President to serve only
during the term of his administration.

1 ... Centennial Observance -Chairman
is WILLIAM B. HARVARD, 2714 Ninth Street, North,
St. Petersburg. Members are: FRANKLIN O. ADAMS, FAIA,
Florida Central; and HERBERT COONS, JR., Jacksonville.

2 .. Advisory Committee on Orlando
Case Chairman is JAMES E. GARLAND, 7795 S.
79th Court, Miami 43. Members are: L. ALEX HATTON,
Mid-Florida; and GEORGE J. VOTAW, Palm Beach.

3 .. Aid to Governor's Committee on
School Construction Chairman is SANFORD W.
GOIN, FAIA, 518 N. E. 4th Avenue, Gainesville. Mem-
bers are: WILLIAM S. MORRISON, Florida Northwest;
SON, Florida North Central and SIDNEY R. WILKINSON,
Florida Central.
According to the FAA Constiution and By-Laws, these
Committees are required to report their findings, recom-
mendations and actions to the body creating them. In
all cases the President of the FAA is ex-officio, a com-
mittee member.

Photographed at the February 23rd Cen-
tennial Celebration meeting of the Palm
Beach Chapter were the Chapter officers
shown here. Left to right they are: Ken-
neth Jacobson, Secretary, and also Presi-
dent of the Florida Planning and Zoning
Association; Frederick W. Kessler, Vice-
President; Hilliard T. Smith, President,
and Donald R. Edge, Treasurer. .... The
meeting, held at the Polo Club in West
Palm Beach, was attended by more than
80 members and guests among whom
were C. Herrick Hammond, FAIA, past
president of the AIA; Edgar S. Wortman,
FAA president; Mayor Maurice E. Holley
of West Palm Beach; Mayor George War-
ren of Delray; Mayor Ralph Dupee of
Lake Worth; Ray Cox, president of the
FES, and Gaye-Malle, president, Florida
East Coast Chapter, AGC.
APRIL, 1957





Match-stick Bamboo woven for
Magic City is literally the finest
that money can buy! Here are
some of the reasons:

It's made with uniformly high
quality match-sticks, carefully
selected for size and color and
double-locked with fine cotton
cord for even textures and
It's exclusively guaranteed
against attack by bamboo
beetles. And Magic City offers
a tested treatment to inhibit
It's completely pre-finished
in natural or a wide range of
custom shades. Or woven match-
stick can be ordered with color-
contrasting lacings.
Specify Magic City match-stick
bamboo fabric for draperies, for
closet doors-or use it in de-
signs for room-dividers or
decorate wall panels. . And
-specify it with confidence!
For when you choose Magic
City Woven Wood products, you
have selected the very finest.
There IS a difference.

297 N. E. 67th St., Miami, Florida

News & Notes

CENTENNIAL EXHIBIT-First annual exhibition held by the Sarasota-Braden-
ton Association of Architects drew crowds to the Ringling Museum in Sarasota
where it was held as part of the local AIA Centennial Observance. Among the
exhibits was a model of a circular residence, shown here, for which Carl A.
Vollmer was architect. Viewing the model are, left to right, Mrs. E. E. Biel
of Bradenton, Sarasota County Commissioner James D: Neville, Vollmer, and
Mrs. Neville. The exhibit included photos, plans and models submitted by 17
local architects.

43rd Convention Committe
Named by Chairman Levison
ROBERT H. LEVISON, General Chair-
man for the Florida Central Host
Chapter of the FAA's coming 43rd
Annual Convention, has completed
appointment of the full Convention
Committee. Named were: EUGENE H.
BEACH, Assistant Chairman; JOSEPH
L. CoccAN, Publicity; WILLIAM B.
Registration and Convention Treas-
urer; ERNEST T. H. BOWEN, Product
Exhibits; MARK HAMPTON and WIL-
LIAM B. HARVARD, co-chairmen for
Architectural Exhibits; A. WYNN
HOWELL, Hospitality; EDMOND N.
MACCOLLIN, Entertainment; AN-
NETH W. DALZELL, JR., Arrange-
ments; RALPH W. B. READE, Trans-
portation. MRS. A. WYNN HOWELL
heads the Chapter Auxiliary Ladies
This 12-man group is now working
out details of what it hopes will be
one of the largest and most construct-
ive Conventions in FAA history.
Slated for announcement next month
is a "package deal" for convention ex-

penses which is now being developed
with the Fort Harrison Hotel, Clear-
water, which will be headquarters for
the three-day conclave scheduled for
November 7, 8 and 9. It is hoped
that this all-expense arrangement can
be expanded to include air-transport-
ation; and discussions are now being
held with at least two major air lines
toward that end.

Florida South Chapter
Okays Expressway Plans
Highlight of the March meeting
of the Florida South Chapter held in
Miami's Urmey Hotel, March 12, was
discussion of plans for Miami's ex-
pressway program recently completed
by Wilbur Smith, traffic engineer
who has been studying the problem
for several months. The Smith pro-
gram was presented by City Engineer
Arthur Darlow.
Chief concern of the plan's critics
has been the fact that the program
involves some interchanges and some
elevated portions where traffic ways
are joined or where the expressway
must cross existing arteries. Darlow
(Continued on Page 21)


13 a 7 ito



(Patents Pending)

U.S. Patents Applied For

APRIL, 1957

- -------------------- ---------

Handwoven of lifetime redwood or blonde
mahogany Provide complete
accessibility without requiring the floor
and wall space of swinging doors ..
This new development using the slide-
a-fold door principle provides smooth,
dependable action for a lifetime . Saves
space and creates beautiful effects
at minimum cost.


3590 N. W. 52nd Street, Miami Phone: NE 4-1749

A Br toa Hc'i'eat, 1a1" and Vlermie

That's ALUMISEAL the
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News & NotesNo it's Not
(Continued from Page 18) . iOSO . .
pointed out such elements of the ex-
pressway program should be the con-
cern of the architectural profession
and expressed his belief that good de-
sign was the only needed answer to
such criticism.
The Chapter went on record as en-
dorsing the expressway.

Chapter Work on Display at
Broward County Home Show
Twenty three members of the
Broward County Chapter met with
nine guests at the Sea Horse Rest-
aurant for the regular monthly Chap-
ter luncheon meeting March 8. Pres-
ent were officials of the Broward
Builders' Exchange, who discussed
plans for the Broward Home Show
slated for the latter part of March.
The Chapter had previously author-
ized an institutional advertisement in
the Construction Guide published
yearly by the Exchange. Also, it had
planned to staff a display booth at the
Home Show, where members' work
would be on exhibition and where
copies of the FAA's new booklet How
(Continued on Page 22)


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APRIL, 1957

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News & Notes
(Continued from Page 21)
to Build With Confidence would be
distributed to the public.
Chapter past-president ROBERT G.
JAHELKA was appointed as an associ-
ate to the Broward Builders' Exchange
Board of Directors. He has long been
instrumental in supporting a program
of yearly craftsmanship awards; and
the Chapter voiced its approval and
support of this activity.
Along the lines of cooperating with
other elements of the Broward County
building industry it was proposed that
an architects-builders dinner be held
as a yearly event.

Executive Secretary Will
Represent FAAatTallahassee
When the 1957 Florida State Leg-
islature opens at Tallahassee, April
2nd, the FAA will be represented by
its Executive Secretary, ROGER W.
SHERMAN. He will act as an on-the-
spot contact for the FAA's Legislative
Committee and will thus take over
the work formerly done during legis-
lative sessions by the FAA's legal
The arrangement was made at the
January Board of Directors' meeting.
At the FAA Convention last Novem-
ber it had been decided to retain a
Tallahassee attorney for this assign-
ment. But in January the Legislative
Committee reported its inability to
find one willing to accept the post
for the fee appropriated. Thus the
Board named the Executive Secretary
as the FAA resident representative -
with the understanding that Tench,
as the Association's legal counsel,
would be available for technical ad-
vice and assistance if needed.
JAMES K. POWNALL, Chairman of
the FAA Legislative Committee, re-
gards FAA representation at Tallahas-
see as "a watch-dog job" this year.
"The architectural profession is
not seeking to obtain any new legis-
lation this year," he said recently.
"We understand that the need for
appropriating funds for the new Ar-
chitectural School at the University
is recognized by legislators and is
slated for favorable action during the
session. Our chief job at Tallahassee
is to do whatever we can to support
constructive legislation being sought
by other groups in the construction in-
dustry. Also, we should be ready to
(Continued on Page 23)




__ I

News & Notes-
(Continued from Page 22)
provide information regarding any
phase of our professional activity
which may be helpful to any segment
of our State government."
Headquarters of the FAA Secretary
at Tallahassee will be the Floridan
Hotel. However, the FAA's Miami
office will be operating as usual dur-
ing his absence and will be in charge
of VERNA M. SHERMAN, as Assistant
to the Executive Secretary.

New FAA Booklet Is
Being Put to Work
Apparently the FAA's new P/R
informational booklet, How to Build
With Confidence, is filling a real need
for material of this kind at the Chap-
ter level. Of the 10,000 printing au-
thorized at the January Board of Di-
rectors' meeting, almost half has
been shipped. Completion of the
booklet was announced accompa-
nied with a copy to all Chapter
presidents and secretaries on February
12. Since then the Florida Central
Chapter and two of its affiliated
groups have ordered 3,400. The Brow-
ard and Northwest Chapters were
shipped 500 each; and Mid-Florida
and Florida South ordered 200 each.
Quantity distribution of the book-
lets is being confined to Chapter or-
ganizations, with the booklets being
made available at cost. The booklet was
developed last year by a special FAA
committee to replace the former P/R
medium Presenting Your Architect,
which had gone out of print. Mem-
bers were, VERNER JOHNSON and T.
TRIP RUSSELL, of the Florida South
Chapter, and the FAA Exec. Secy.

Architectural Exhibitions
Catch the Public's Interest
Chapter Affairs chairmen who feel
that public exhibits of work are not
worth the work and expense they cost
could profitably consider the record
of a series of such exhibits recently
developed under the general sponsor-
ship of the Florida Central Chapter.
Briefly, the experience of this group
is opposite from the general attitude
toward exhibits. West-Florida archi-
tects have found that the public not
only likes to view examples of con-
temporary work but apparently gains
much information about architecture
(Continued on Page 24)
APRIL, 1957

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News & Notes
(Continued from Page 23)
and architectural service by doing so.
In recent months three exhibits
have been staged in the Florida Cen-
tral Chapter area. One was held in St.
Petersburg under the auspices of the
St. Petersburg Society of Architects;
another at the Ringling Museum in
Sarasota, sponsored by the Sarasota-
Bradenton Association of Architects.
The third opened recently at the Pin-
ellas County Fair at Largo. It was de-
veloped jointly by St. Petersburg and
Clearwater architects working as the
Pinellas Architects' League.
All these shows have been success-
ful if expressions of the viewing
public and favorable reaction of the
local press are any indications. Re-
sults have been such, in fact, that both
the St. Petersburg and Sarasota-Bra-
denton groups are now planning to
make the exhibit a yearly affair.
Secret of this success is chiefly en-
thusiasm and hard work of those di-
rectly in charge of the shows. Another
factor and one which every exhibit
chairman stresses is the need for
planning the show program and carry-
ing it through consistently. The pro-
gram includes publicity preliminary
mailing of an invitation, which ran to
more than 1,000 was made at St.
Petersburg and at least three news-
paper stories, preferably with pictures.
It also includes attendance at the ex-
hibit by architects and their wives
working regular shifts and prepared
to answer any questions which the
viewing public may ask.
At both St. Petersburg and Sara-
sota the shows' opening nights were
built up to the stature of local social
functions; and the Central Chapter's
Auxiliary took an especially active part
in the opening receptions. At Largo
the show was continuously manned
by teams of local architects; and dur-
ing its run hundreds of the new FAA
booklet, How To Build With Confi-
dence were handed out to visitors.
There is no reason to believe, say
those who have successfully run such
shows, that the profitable experience
of members of the Chapter cannot
be realized in every section of the
State. All it takes, they say, is a small
appropriation from the treasury, a dis-
position on the part of Chapter mem-
bers to cooperate and an Exhibition
Committee which will plan first and
then work to make the plan effective.

News & Notes
(Continued from Page 24)

Inspiration from Japan
Recently published, a book on
Japanese Temples and Tea-Houses
may, or may not, prove inspiring to
Florida Architects. To those inter-
ested in the philosophical background
of heavily-disciplined Japanese art, the
book will prove of absorbing value.
The author, WERNER BLASER, a Swiss
designer who is also a photographer,
draftsman and world-traveler, has
documented this background in a pen-
etrating study of the historical, spir-
itual and social elements from which
the simple, but profound design of
the Japanese tea-house developed.
The book is less a collection of
photographic plates than a pictorially
documented treatise on the character-
istics of Japanese architecture. Photos
and drawings, however, play an im-
portant part in the presentation of
this treatise. They comprise over 100
plates and 21 line sketches, all done
by the author.
ES by Werner Blaser. Printed in
Switzerland and published by F. W.
Dodge Corp., New York. $12.75.

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APRIL, 1957

JOHN F. HALLMAN, President

WILLIAMS, Chairman
JACK K. WERK, Vice-Preu.
JAMES H. BARRON, JR., Seoy-Treas.
JOSEPH A. COLE, Vice-Pros.



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Challenge . .
(Continued from Page 10)
chines are now being applied to in-
dustry, to processing in the oil fields,
to more day-to-day commercial uses.
Are we, as designers of the space that
will house these activities, going to
wait to be told by our ungentlemanly
clients how they want to use this
technological second revolution or
are we going to study its implications,
its uses, its dangers and its potentials,
and advise those clients?
Before we try to answer those em-
barrassing questions, let's turn to an-
other equally troubling one: the de-
sign of cities. Again, the reason this
is an imperative decision for us to
make is that we have put ourselves in
a position from which we cannot re-
treat. We are, we say, the designers
of the human environment. Well, do
we dare look at the environment that
has been designed in the last half
century in any of our American cities?
The rows of downtown, unrelated,
mediocre buildings. The jams of traffic
which make those rows of buildings
all but inaccessible. The street signs,
the building signs, the lamp posts, the
urban furniture that clutters and dis-
tracts instead of directs and informs.
The ribbons of shoddy structures
stretching to the suburbs and the air-
ports and the highway access points.
The gridirons of facades of badly built
and unplanned speculative housing.
In all this mess the finding of an
occasional architectural work of which
the designer can be proud and the
owner have some sense of worthwhile
sponsorship is a miracle. Even the
excellence of the excellent is lost be-
cause of its surroundings.
This is a responsibility that we
have largely shrugged off, up to now.
We have felt that it was not a forced
option, because, by and large, it was
not a design problem. However, at this
point, as the new century beckons, we
can no longer believe this. The in-
terest in urban renewal, the concern
of the business community itself with
the problem of deteriorated real estate
and urban blight, have forced a situ-
ation where someone is going to do
some urban design in the century that
beckons many people. Architects must
decide: are we interested, or not? If
not, there is always a Robert Moses,
a Bill Zeckendorf, a Robert Dowling,
a Bill Leavitt. They can see a beckon-
(Continued on Page 27)

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Challenge . .
(Continued from Page S6)
ing finger as well as the next man.
These are some of the things we
must decide. Frankly, I am not too
optimistic about the decisions of the
profession as a whole on these ques-
tions. I fear that in most cases the
choice to the option will be, "I choose
not to concern myself."
However, while most of us suffer
from too much work, while most of
us live in an other-directed world,
taking the simple course of easiest
and most acceptable action, there are
those few among us who try to turn
every commission for a single build-
ing into an opportunity to improve
an area; who spend time on "minor"
design problems, such as signs and
accoutrements, which become major
advances in street or community es-
thetics; who serve on time-consuming
and non-profit-producing boards and
commissions and committees. While
the rest of us pretend that polite lec-
tures at luncheon meetings are re-
search activities, and that attendance
at a Civic Association meeting is com-
munity planning activity, true research
- basic research on planning prob-
lems and on technical problems -
goes on, with some architects as col-
You can relax now. The few re-
maining remarks will be about avoid-
able options choices you don't have
to make. They have to do with matters
of design; and if an artist chooses to
paint a dull picture, or a musician
play uninspired music, or an architect
design mediocre buildings, the world
will not cease turning, empires will
not fall, and architects will still be up
to their necks in business. I agree,
however, with another comment at
that first annual Banquet of the In-
stitute to which I referred before. Mr.
Leopold Eidlitz said: "Every oppor-
tunity lost for the successful produc-
tion of an architectural monument is
an opportunity lost for the advance-
ment in morality and refinement, a
blank in the history of progress and
civilization, a discord in the harmony
of God's creation, and a blot upon the
beautiful face of nature."
This is the architect's great avoid-
able option. If we translate Mr. Eid-
litz's word "monument" into terms of
a building that is stimulating and
emotionally satisfying as well as func-
(Continued on Page 8)



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Challenge ...
(Continued from Page 27)
tionally useful, we must admit, I think,
that we are creating many blanks and
many blots in the history of progress.
Where do we go now, in design,
after the first skirmishes of the last
century's revolution have been won,
after the rascals of eclecticism and
copyism have been turned out, after
functionalism has again been proved
valid (as it has many times in the
history of architecture), after formal-
ism has been refined to a pure bronze
perfection, after taliesin organic has
contributed its valuable lessons and
become mile-high exhibitionism?
The Institute, in its prospectus for
the Centetnnial Convention, says:
"Our vast new knowledge of the na-
ture of matter must be matched by
an equivalent understanding of the
nature of man." Architecture, in the
past century, has surely made a care-
ful study of the nature of man's phy-
sical actions. We know how he studies,
physically; how he travels; how he
works in his office; what happens to
him, physically, in a hospital. But
contemporary architecture has made
little attempt, except in very recent
years and on the part of a very few
designers, to understand and satisfy
the spiritual or emotional needs or
inhibitions of modern man. Will
we now search for ways to humanize
our architecture and give an emo-
tional content to its form and to the
space those forms enclose? Or will
we settle into a dull, routine repetition
of what we do so well now the
technically perfect building, reticu-
lated, articulated, modulated to a fine
degree of panelled perfection and
answering the functional program of
the client better, perhaps, than any
architecture has ever done? One sees
them, these beautifully designed non-
entities, in all parts of the world. This,
at the end of the first century of AIA,
is America's architectural gift to the
Since we are speaking in terms of
philosophical alternatives rather than
how-to-do-it directives, I am not going
to attempt to predict what our next
steps in design will be nor say what
they should be. I do wish we could
agree on two general moves, however:
Let us resolve that experiment and
individual creative efforts are to be
encouraged. Let us have an end to
the kind of sniping that pokes fun

at the sterility of modern design on
the one hand and derides design ex-
periment on the other. One thing
that modern scientific thinking has
taught us is that progress is not in-
evitable that as Norbert Wiener
reminds us, progress exists as a con-
scious move against entropy, against
nature's natural tendency to disorgan-
ization, chaos and sameness. Progress,
in this next century in architecture,
will come only through the efforts of
those who work for progress not
from those who abdicate, or imitate,
or deride.
Let us resolve that constructive
criticism is to be encouraged. We
learn and progress through experimen-
tation only when the experiments are
analyzed and criticised. We do not
have enough of this in architecture-
in fact we have almost none. If we
are going to pick up our avoidable
option to do work with deeper mean-
ing, then we must have a sharper
sense of evaluation. The magazines
are hamstrung in this respect, because
the architects whose work we publish
will not allow critical presentations.
The beginnings of this must come in
seminars of our own and I think
the P/A Design Award Seminar re-
cently held pointed the way to such
an approach.
To summarize very briefly these
points I have tried to make,
let me quote Norbert Wiener again:
". modern man, and especially the
modern American, however much
'know-how' he may have, has very
little 'know-what' . ." At the end of
the first century of the Institute's
existence, we have great "know-how"
in architecture. We now face certain
decisions involving "know-what." We
must decide what it is that we want
architecture to be in the next century
before we decide how best to do it.
Some of the decisions-further tech-
nical direction, the design future of
broad-scale planning, among them -
are choices we must make as respon-
sible architects. Others primarily
the further development of our design
attitudes in relation to man's deeper-
than-function desires are options
we can face, or not, as we choose. But
as we choose let us remember always
the admonition in that first annual
banquet of the Institute: Our alterna-
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ture, or providing merely "a blank in
the history of progress and civiliza-


in conference...
... .. .. II Ill I .. -- -


to the

Small House


A short time ago there appeared, in these columns, a
suggestion from an AIA architect that Florida architects
concern themselves more than at present with the design
of small houses. His suggestion embodied the idea that
stock plans developed by capable AIA architects in
Florida could be distributed by the FAA to replace those
now being distributed by out-of-state architects. His
thought was that such a scheme would not only be self-
supporting, economically, but would serve to raise the
quality standards of small house construction--as well
as bring the architects into closer touch with the home-
building public.
As a follow-through on that suggestion, we talked to
an architect who is not only vitally interested in small
house design, but is also a member of an AIA committee
dealing with that subject. He said, bluntly, that the sug-
gestion was impractical. Here are some of his reasons-the
quotes being the substance of his remarks, not his exact
"The stock plan idea as a basis for professional, not
commercial, activity, has been tried many times before-
and has failed in every instance. Reason is that any plan
for any house is merely an instrument of service. The
successful development of any small house design is a
measure of the builder's personal interpretation of that
"Most stock plans are bought by a prospective owner
and turned over to a builder for construction, without
benefit of architectural supervision or design interpreta-
tion. In the vast majority of cases the result is neither
what the designing architect had in mind, or what the
owner visioned. The result is dissatisfaction on everybody's
part-except, possibly, the man who made a profit on the
"This situation will continue to exist just as long as

architects regard the 'small house problem' as an excuse
for dilettantish design instead of a challenge to creative
He went on to say that the problem of the small home
had but two solutions. One must come from industry-
with standardization and pre-fabrication as essential and
basic characteristics. The other must come from architects
on a personalized basis which, he emphasized, must
necessarily be related to a restricted locality.
'The architecture of the small house," he said, "will
never come of age until the architect becomes again what
he originally was-a master builder who constructs as well
as designs his buildings. That, of course, is improbable,
for the tenets of the AIA are in direct opposition to that
need. So long as professional ethics prevent an architect
from building what he has designed, the small house
problem will lack any realistic professional solution.
"But small houses-homes for the average American
family," he continued, "are the greatest challenge to cre-
ativeness, to ingenuity, to artistic and technical compe-
tence which any architect can face. Most architects cannot
measure up to it; and those who can are a group apart
from the vast majority of their professional brethren. They
are the modern master-builder who has been wise enough
to re-discover the fact that a graphic design-a small
house plan, stock or otherwise-is merely a means to an
end. The end itself is good building for good living. That
takes a knowledge of materials and crafts, local codes
and customs, labor costs and community conditions.
Above all it requires imagination-and the ability and
courage to recognize, admit and build over your own
Well, there's one answer to "the small house prob-
lem." Maybe you won't accept it. But you can't help but
wonder-can you?

A New Century Beckons...

Centennial Celebration,
May 14 to 17, 1957
Washington, D. C.

The 89th Annual Convention
of the
American Institute of Architects



"Our present responsibility is broad . Today, the architect must consider, simul-
taneously, man's physical environment in relation to his new social aspirations
and spiritual needs; to a host of new contrivances which afford him new comfort
and leisure time; to new problems of traffic flow, land use and urban congestion;
even to the problem of shielding him, not from the elements alone, but from the
hazards of a world whose skill at making weapons has outstripped its ability to
live without them . Our vast new knowledge of the nature of matter must be
matched by an equivalent understanding of the nature of man. The architect can
and must contribute to a closure of this gap in knowledge..."


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