Front Cover
        Front Cover 1
        Front Cover 2
    A piece of unfinished business
        Page 1
        Page 2
    The 87th convention: Report on the A.I.A. meeting at Minneapolis, June 20-24, 1955
        Page 3
        Page 4
        Page 5
        Page 6
    Florida needs a construction congress
        Page 7
        Page 8
    Matters of importance
        Page 9
    "Designing for the community"
        Page 10
        Page 11
    Does planning need the architect?
        Page 12
        Page 13
    News and notes
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
    P. R. suggestion - idea exchange conference
        Page 20
    Back Cover
        Page 21
        Page 22

Florid A h
[] --]- ,,I -.- -. --.--


SJun1y-1955


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Official Journal
FLORIDA ASSOCIATION OF ARCHITECTS
AMERICAN INSTITUTE OF ARCHITECTS












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JONUIi









Florida Architect

Official Journal of the
Florida Association of Architects
of the American Institute of Architects


JULY, 1955 VOL. 5, NO. 7


Officers of the F. A. A.
G. Clinton Gamble .--- -- President
1407 E. Las Olas Blvd., Ft. Lauderdale
Edgar S. Wortman .--- Secy.-Treas.
1122 No. Dixie, Lake Worth
Morton T. Ironmonger__Asst. Treas.
1229 E. Las Olas Blvd., Ft. Lauderdale

Vice-Presidents
Frank Watson Fla. South
John Stetson Palm Beach
Morton Ironmonger Broward
Franklin Bunch Fla. North
Ralph Lovelock Fla. Central
Joel Sayers, Jr. Daytona Beach
Albert Woodard -No. Central
Directors
Edward Grafton Fla. South
Jefferson Powell-Palm Beach
Robert Jahelka Broward County
Thomas Larrick Fla. North
L. Alex Hatton Fla. Central
William R. Gomon Daytona Beach
Ernest Stidolph No. Central

THE FLORIDA ARCHITECT is published
monthly under the authority and direction
of the Florida Association of Architects'
Publication Committee: Igor B. Polevitzky,
G. Clinton Gamble, Edwin T. Reeder. Edi-
tor: Roger W. Sherman.
Correspondents Broward County Chap-
ter: Morton T. Ironmonger . Florida
North Chapter: Robert E. Crosland, Ocala;
F. A. Hollingsworth, St. Augustine; Lee
Hooper, Jacksonville; H. L. Lindsey, Gaines-
ville; J. H. Look Pensacola; E. J. Moughton,
Sanford .. Florida North Central Chap-
ter: Norman P. Gross, Panama City Area;
Henry T. Hey, Marianna Area; Charles W.
Saunders, Jr., Tallahassee Area . Florida
Central Chapter: Henry L. Roberts, Tampa;
W. Kenneth Miller, Orlando; John M. Cro-
well, Sarasota.
Editorial contributions, information on
Chapter and individual activities and cor-
respondence are welcomed; but publication
cannot be guaranteed and all copy is sub-
ject to approval of the Publication Com-
mittee. All or part of the FLORIDA
ARCHITECT'S editorial material may be
freely reprinted, provided credit is accorded
the FLORIDA ARCHITECT and the author.
Also welcomed are advertisements of
those materials, products and services
adaptable for use in Florida. Mention of
names, or illustrations of such materials
and products in editorial columns or ad-
vertising pages does not constitute en-
dorsement by the Publication Committee
or the Florida Association of Architects.
Address all communications to the Editor,
7225 S. W. 82nd Court, Miami 43, Fla.
MO-7-0421.

MCMURRAY- O 26 MIAMI
JULY, 1955


A Piece of


Unfinished Business


The College of Architecture and Allied Arts must wait at least for
another two years before it can start building its new home. That was
made clear when the Senate-House Joint Appropriations Committee
decided against authorizing the $1.5 million needed for the first unit
of the proposed building.
To say that the fight to get the appropriation was lost is true so
far as its face value is concerned. But it does not tell the whole story
by any means. Part of that story was the fact that not enough money
could be made available to meet all the appropriations sought. And
the other part is that legislators generally were undoubtedly not con-
vinced that the need was overwhelmingly urgent compared to that
of a teaching hospital for the medical school and a physics building.
Both these structures are certainly essential. And it is probable that
it was easy for legislators to realize that because of the very strong
support of them furnished by the medical profession. What the doctors
have been able to demonstrate is the fact that their profession involves
the kind of training that requires the best in buildings and equipment.
The construction industry has made a good start along the same
lines. But there is still a great deal to do. The public and legislators
who serve the public does not yet realize that both comfort and
safety of homes and places of business depend heavily on the technical
knowledge and skill of the architects and contractors who design and
build them. The public is not yet sufficiently aware of the part that
scholastic training plays in the making of an architect or builder.
Understanding is not generated in a few short months nor even
in two years unless efforts to bring it into being are unremitting, vigor-
ous, resourceful. The need for a new building at Gainesville will cer-
tainly not be less two years hence. And successful demonstration of
the need to another Joint Appropriations Committee is as important
a piece of unfinished business as the architects of Florida could list
on any agenda of future professional activities.



Being mindful of the continuing effort of the architectural profession
in the State of Florida to support the request of the University of Florida
for an appropriation by the 1955 Florida Legislature for the first unit of
a permanent building for the University's College of Architecture and
Allied Arts; and
Being aware of the high order of leadership exhibited in this cause
by The Florida Association of Architects, by its Committee on Education
under the chairmanship of Sanford W. Goin, F.A.I.A., and by its official
journal, The Florida Architect, under the editorship of Roger W. Sherman,
and by the members of the Association individually;
The Faculty of the College of Architecture and Allied Arts of the
University of Florida takes this means of expressing its sincere and lasting
appreciation of this splendid support and encouragement.
The Faculty expresses the hope that during the coming biennium
those who seek to advance education, research and service in the arts of
design and in the construction industry will continue to draw new
adherents to the cause which promised so much for the future of our
commonwealth.
-The foregoing resolution was adopted unanimously by the Faculty
of the College of Architecture and Allied Arts at its regular meeting
on the campus of the University of FlIrida in Gainesville on the third
day of June, 1955.
















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THE FLORIDA ARCHITECT









The


87th


Convention


Report on the A. I. A. Meeting at Minneapolis

June 20 24, 1955


It was as fine a Convention as any
of the 1,519 people who attended
could have wished for. Weather was
well-nigh perfect. So was the site-a
friendly city set in magnificent coun-
try aptly called The Land of Ten
Thousand Lakes. The three Minne-
sota Chapters-Minneapolis, St. Paul
and Duluth-that played hosts to
conventioneers did so with a sincere
enthusiasm that made them friends
of everybody.
It was a work Convention. Some of
the business transacted-reported else-


where in this issue-will undoubtedly
have important influence on future
Institute progress. And seminars,
though conducted under the inevit-
able lack of time, dealt with subjects
that reach directly to the core of the
profession's work and future oppor-
tunities for accomplishment.
It was in every sense of the word
a complete Convention. The im-
pression gained at Boston last year
that the A.I.A. had become an ef-
ficient, streamlined organization was
reinforced this year. Indeed, issuance


of The Board of Directors' Report
and the Official Notices of proposed
By-law Amendments slated for Con-
vention action was probably respons-
ible in no small way for the fact that
though numerically smaller than last
year, this year's annual meeting ac-
complished more with what seemed
to be less effort.
It was a Convention that distrib-
uted many well-deserved honors. To
WILLEM MARINUS DUDOK, distin-
guished Dutch architect and city
(Continued on Page 5).


All Florida A.I.A. Chapters except Florida North Central were represented at ie Minneapolis Convention.
Florida Central sent 3; Broward County, 2; Florida South, 4; Florida North, 3; Palm Beach, 3; and Day-
tona Beach, 1. Above are all but two of the 16 delegates. Front row: William R. Gomon, Samuel Kruse,
Jack Moore, Mellen C. Greeley, Miss Marion L. Manley, Igor B. Polevitzky, ynd John L. R. Grand.
Back row: Robert F. Smith, Archie G. Parish, Clinton Gamble, Jack W. Zimmer,, Kenneth Jacobson,
Maurice E. Holley, and John Stetson. Not included are Howard F. Allender and William B. Harvard.
JULY, 1955







F.A.I.A.


- For Design


Igor B. Polevitzky, F.A.IA.


At the Annual Banquet of the 87th
A.I.A. Convention, held at the Rad-
isson Hotel in Minneapolis, IGOR B.
POLEVITZKY of Miami, was advanced
to the rank of Fellow. The honor was
awarded "for distinguished perform-
ance in design," two examples of
which are shown here.
A member of the Miami firm -of
POLEVITZKY, JOHNSON & ASSOCIATES,
the new Fellow was graduated from
the College of Architecture of the
University of Pennsylvania and has
practiced in Miami for more than 20
years. For much of that time he has
been active in local Institute affairs;
and among other offices held was that
of president of the Florida Associ-
ation of Architects of the A.I.A. for
two successive terms.
Igor Polevitzky, F.A.I.A., was the
only architect from Florida to receive
the Fellowship award that came to
41 others in 18 states. Last year Fel-
lowships vere awarded to 21 archi-
tects, including two from Florida.
Rudi Rada


Ernest Graham


The Shelborne Hotel at Miami Beach
was completed some 10 years ago and
immediately set the pace for the fabu-
lously plush development of what is
now the most famous of the World's
playgrounds.


The Travers House, left, was another
of several submitted designs including
*te Shelborne Hotel on which the
aAard of a Design Fellowship was
based.


THE FLORIDA ARCHITECT






87th Convention
(Continued from Page 3)
planner, went the Institute's highest
honor, the Gold Medal. The Fine
Arts Medal went to sculptor IVAN
MESTROVIC, 71-year-old Croatian now
a U. S. citizen and a teacher at Syra-
cuse University. Famed calligrapher
JOHN HOWARD BENSON of Newport,
Rhode Island, received the Crafts-
manship Medal. And to TURPIN C.
BANNISTER, professor of architecture
at the University of Illinois, went
the Edward C. Kemper Award in
recognition of service to the Institute.
An honor citation went to the Rein-
hold Publishing Company; a distin-
guished achievement citation was
given the Kohler Foundation. Hon-
orary memberships were awarded to
a distinguished English architect and
three non-professionals, including poet
CARL SANDBURG and JAMES W. FOL-
LIN, Commissioner, Urban Renewal
Administration. Two Honorary Fel-
lowships were bestowed, and 42 Insti-
tute members were welocmed into the
growing ranks of Institute Fellows.
Also, it was a fun Convention.
Those who were lucky enough to be
in Minneapolis on Monday, June 20,
could have taken the Cold Spring
Cannonball for an all-day excursion
through the famous granite quarries.
The train was filled with the first
600 who got application in on time.
Tuesday evening, following the
President's Reception at the new Pru-
dential Life Insurance Building, there
was a buffet dinner at the Minne-
apolis Institute of Art limited to a
lucky 300. And afterwards a liesurely
viewing of the magnificent "Family
of Man" exhibit of photographs pre-
pared by EDWARD STEICHEN. Wednes-
day afternoon industrial tours were
scheduled; and host chapters had gen-
erously arranged facilities for private
tours for those who wished to see
Minneapolis beauty spots or had some
special interest in individual types
of buildings.
And Wednesday night was a gala
time for most conventioneers-a Fes-
tival on Ice at the St. Paul Audi-
torium. It was complete with a groan-
ing smorgasbord table, music and a
fantastic ice-skating show, staged as
only cold-country experts can do it.
Yes, it was a wonderful 87th Con-
vention. Those who attended enjoyed
every minute. And its successor, the
88th, will be held in Los Angeles.
JULY, 1955


Cummings Elected A.I.A. President


GEORGE BAIN CUMMINGS, of Bing-
hamton, N. Y., for the past two
years the Secretary of the A.I.A., was
elected President of the Institute to
succeed CLAIR W. DITCHY of Detroit.
The new President has a long and
varied background of service to the
Institute. Born in New Ipswich, New
Hampshire, in 1890, he received achi-
tectural training at Cornell University,
becoming a member of the A.IA. in
1921 and a Fellow of the Institute
in 1948.
He has worked in Binghamton
since 1921 and has been a partner
in the firm of CONRAD AND CUMMINGS
since 1926. He held offices in the
Central New York Chapter from 1921
to 1925 and served two terms as
New York Regional Director during
the 1940's.
As a leader among New York State
architects, the new A.I.A. president
has held numerous posts involving
professional and civic affairs. He is
presently vice-chairman of the N.Y.
State Building Code Committee and


for many years has served on Bing-
hamton's City Planning Commission
as a member of the Panel of Com-
munity Consultants for the N.Y. State
Department of Housing, and also as
a member of the Broome County
Planning Board. In 1949 he was
awarded a citation by the Central
New York Chapter for "Public Serv-
ice in Civic Improvement."
Re-elected as First Vice-President
was EABLI T. IEITSCHMIDT of Los
Angeles, Who has a long and dis-
tinguished record of service to the In-
stitute. Elected as Second Vice-Presi-
dent was JOHN N. RICHARDS, of
Toledo, Ohio, formerly Regional Di-
rector of the Great Lakes District.
The new A.I.A. Secretary is ED-
WARD L. WILSON, of Fort Worth,
Texas, who has previously served on
the A.I.A. Board as Director of the
Gulf States District. LEON CHATE-
LAIN, JR., a member of the Institute
since 1930 and a Fellow since 1953,
was re-elected to the office of Treas-
urer.


William B. Harvard, St. Petersburg, member of the Florida Central Chapter,
was the only architect from this state to receive a design certificate in the
A.I.A. National Honor Awards Program. IHe gained an Award of Merit for
the Bandstand and Park Pavillion in St. Petersburg. This was one of 27
structures selected from nearly 300 entries by the Jury of Awards that
included, Thomas H. Locraft, Washington, I C., Chairman; Ludwig Mies
Van der Rohe, Chicago; Eugene F. Kennedy, Jr., Boston; Byers Hays,
Cleveland; and Ernest Born, San Francisco.




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Worship in


Concrete


The magnificent Temple Israel in
West Palin Beach is a striking example
of the versatility of concrete.
Floors are concrete with terrazzo fin-
ish . Walls are cast-in-place mono-
lithic concrete . Roof construction is
concrete joist with concrete masonry
filler blocks and two-inch concrete slab
surface . Entrance and loggia are cast
stone, and the filigree work is' concrete
cast in 3' by 4' sections. Both are Trinity
White Cement concrete.
Here, concrete creates architectural
beauty and dignity, with permanence and
low annual cost.


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Architects: John Stetson and Associates, Palm Beach, Florida


GENERAL PORTLAND CEMENT COMPANY ""
FLORIDA DIVISION. TAMPA *SIGNAL MOUNTAIN DIVISION, CHATTANOOGA *TRINITY DIVISION. DALLAS
6 THE FLORIDA ARCHITECT








Florida Needs





A Construction Congress




By CLINTON GAMBLE
President, F.A.A., Co-Chairman, Joint
Cooperative Committee, F.A.A.-A.G.C.


Just one year ago next month the Joint Cooperative Committee, FAA-AGC,
held its organizational meeting in Orlando. Since then, under the Co-Chair-
manship of CLINTON GAMBLE, A.I.A., and W. H. ARNOLD, A.G.C., and the
Secretaryship of WILLIAM P. BOBB, JR., the Committee has made rapid and
substantial progress in bettering working relations between its two member-
groups.
Last month, in Tampa, before a meeting of West Coast A.I.A. and A.G.C.
members, F.A.A. President CLINTON GAMBLE reviewed accomplishments of the
Joint Cooperative Committee. In addition, he proposed the formation of a new
organization, THE FLORIDA CONSTRUCTION CONGRESS.
His speech contained many facts relative to inter-industry cooperation that
are of practical value to every individual architect and contractor. And his outline
of the need for and scope of a Florida Construction Congress can furnish incen-
tives to every building industry element to the end of making the Construction
Congress an active reality in the near future.


This is a welcome opportunity to
report fully on what the Joint Co-
operative Committee has done and to
suggest some of the tremendous pos-
sibilities that lie ahead for it. But
most of all it is an opportunity to
explore a major problem of the Joint
Committee.
This major problem concerns the
scope of the Committee, the make-up
of its membership. There are two di-
vergent points of view about this. On
one side there are those who feel the
Committee should be enlarged to in-
clude all possible elements of the
construction industry. In opposition,
are others who feel the Committee
can only operate by being held down
to a few organizations.
I believe there is a practical solution
to this problem. I offer it here as a
suggestion only in the hope that it
may provoke discussion leading to
agreement and to eventual action. But
before outlining this suggestion, let
JULY, 1955


me review the work of the Committee
to date as a background leading up
to the solution I have in mind for
the problem that now exists.
The Joint Cooperative Committee
has held three meetings, with the
fourth scheduled for next November
at Daytona Beach, just before the
F.A.A. 41st Annual Convention there.
The first of these was an organiza-
tional meeting in Orlando in August
of last year. At that time we discussed
the major purposes for joining to-
gether and appointed sub-committees.
The second was held at the time
of the 40th F.A.A. Convention at
Palm Beach. At that meeting the
recommended bidding procedures
were proposed that were later com-
pletely accepted by both the F.A.A.
and the A.G.C. Council. The third
was held at Miami in April of this
year, just before the A.G.C. Con-
vention. At that time the Florida
Engineering Society was invited to


join in the Joint Committee activities.
In the first nine months of its exist-
ence, then, the Committee has initi-
ated two major actions. What do they
mean first the bidding procedure
agreement, next the invitation to the
engineers? Actually, they point up the
two parts into which the work of the
Joint Committee has been divided.
The first part has been to provide
definite and realistic agreements on
matters that are points of contact
between various segments of the con-
struction industry. Where we could,
we formalized, after intensive dis-
cussion, standards of conduct, stand-
ards of procedure between two groups
where no such standards existed except
by individual usage.
How much time should be allowed
for bidding by general contractors?
Good intelligent architects discussing
this matter with good intelligent gen-
eral contractors, individually on job
after job, probably have used much
the same number of days as the
recommendation suggests. But how
much authority is there in being able
to quote standards as set up by the
recommendation? I used it recently to
persuade an owner that we should
allow 10 days more bidding time than
he wanted to allow. His only reason
in this case was the date he hoped
to go on a trip. After realizing what
the addingg procedure is he moved
the cate of his trip. In just this way
I hope everyone is finding the recom-
mendations useful.
Wha are other Committee recom-
mendations? They include standard-
(Continued on Page 18)









Standard Prestressed
Concrete members
were used in the con-
struction of scores of
modern structures
like these:
Fist Slate Bank BudJri
at Lakeland
West Florida Tole C.
Terrazzo Corp.
Varehou'e
Concrete Stadium at
Plant City
Singer Building,
Pompano Beach
T. G. Lee Dairy
BildJns at Orlando
Stone Bunk BuilJing
at Ft. Pierce


V.


Office and Display Room of C. J. Stoll Inc., at Sarasota . Elden Ray,
Contractor . Kannenberg fr Hanebuth, Architects . Double Tee pre-
stressed root deck supplied by West Coast Shell Corp., Sarasota.


'.. ., .. .* I -







S~Prestressed concrete units offer new structural desigh posibl 3.
ties for any building in which low cost and high perfennane
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re r special importanonce. ranmard uni deais i am madQe ai
long casting beds by the pre-tensioning bonded system. Each
has been thoroughly field-tested; and a wide variety q4of.p s ,
is now being made under controlled conditions by Dini4 o
the Prestressed Concrete Institute. These pmres!w c.nct *t
units are now available. They can bekpeidfied ta siz s ua d
shapes to meet a range of span, load and diign~:
Prestressed concrete units have low mairidnten bl fti t : i
distance, high uniformity, low cost. Standard designs inA .d
flat slabs, double-tee slabs, beams, columns and& "itingi,
t 1 r l- l!,_
* * I*ir *; ( .


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FLORIDA MEMBERS:
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LAKELAND ENGINEERING ASSOCIATES, INC. Lakeland DURACRETE, INC. ------------------- Leesburg
GORDON BROTHERS CONCRETE CO. ...---- Lakeland HOLBOWAY CONCRETE PRODUCTS CO.-Winter Park
FLORIDA PRESTRESSED CONCRETE CO., INC. --Tampa PERMK(RETE, INC.------------_---Daytona Beach
CAPITOL CONCRETE COMPANY, INC. -_- Jacksonville NOONAN CONSTRUCTION COMPANY --.Pensacola

A National Organization to establish and supervise Prestressed Concrete standards and procedures
... whose members are pledged to uphold the production control and specifications set up by the
Prestressed Concrete Instil*te.


THE FLORIDA ARCHITECT


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7? f/ea -- aed Sct4 ,#d4uaece


Matters Of Importance


A review of significant actions taken by the 87th Annual

A. I. A. Convention during its three business sessions.


Unlike some Conventions of the
past, there was nothing dull about
the various business sessions of the
87th. As forecast in THE FLORIDA
ARCHITECT last month, four matters
in particular were the subjects of vig-
orous discussion on the Convention
floor. These were the expansion of
the current public relations program,
the revision of chapter delegates ap-
portionment, the reorganization of
procedures relating to disciplinary
actions by the Institute, and the ques-
tion as to whether or not architects'
portraits coud be used in conjunction
with commercial advertising material.
The first three of these involved
important by-law changes. The fourth,
though equally important in the eyes
of Convention delegates, was tied up
with Institute policy, rather than by-
laws.
All these and other proposed
amendments of the by-laws, were cov-
ered in both the A.I.A. Board's An-
nual Report and an Official Notice
covering them. Both of these docu-
ments were issued in May, thus al-
lowing for Chapter discussions and
possible instruction of Convention
delegates. But issued at the Con-
vention was a revision of the official
notice indicating changes to the orig-
inal recommendations; and it was on
the basis of these revisions that dele-
gates voted during convention ses-
sions.
To finance the expanded PR pro-
gram it was proposed that dues below
the maximum be increased by $10
for the next three years. Delegates
threw out the proposal by a standing
vote of 131 to 64. But dues of cor-
porate members with incomes below
$6,000 were upped from $25 to $35.
Certification of income to justify
lower annual dues, however, must still
be made directly to the Institute,
rather than through Chapter executive
JULY, 1955


committees as originally recommended
by The Board.
The proposal to change the present
system of determining the number of
chapter delegates to be accredited to
an Institute meeting occasioned a pro-
longed discussion. Presumably to hold
Conventions to a practical size in the
future, the Committee on Organiza-
tion had previously recommended to
the Board that the number of accred-
ited delegates now permitted, be re-
duced by 50 per cent. The Board had
felt this to be too great a reduction.
It proposed, instead, that approxi-
mately a 20 per cent reduction be
made according to a schedule that
would give smaller chapters propor-
tionately greater representations than
at present. It was the Board's detailed
recommendation that the Convention
was considering.
But a realignment of that recom-
mendation was proposed byULYSSES
F. RIBLE of the Southern California
Chapter. He suggested a plan that
effected a reduction of approximately
38 per cent by permitting "one dele-
gate for every Chapter plus an addi-
tional delegate for every 30 chapter
members or major fraction thereof."
Delegates agreed by a vote of 146
to 58 that this new plan should be
considered. But they felt the subject
to be of such importance as to justify
additional research before taking final
action on it. The whole matter was
therefore tabled and the Board in-
structed to study it further toward
the end of preparing a new repre-
sentation schedule for action at the
next Convention.
On the matter of processing charges
of unprofessional conduct, delegates
authorized by-law changes to effect
the set-up recommended. This does
away with prosecution of disciplinary
actions by a Chapter-though chapter
executive committees may hold in-


formal conferences to determine
whether sufficient grounds exist for
action. It sets up a new, three-man
Regional Judiciary Committee, elected
(presumably by delegates to Regional
Conferences) for staggered terms of
three years, before which all initial
hearings of charges will be held. A
review of the Regional Committee's
findings will then be given by the
three-man National Judiciary Com-
mittee before a final hearing-upon
which any disciplinary action must be
based-before the A.I.A. Board of
Directors. By-law changes also as-
sured that every formal charge shall
be privileged; and that all matters
relating to a charge shall be held
completely confidential.
As anticipated, there was a sharp
divergence of opinion among dele-
gates regarding a change in Institute
policy against advertising. As might
be expected, the line seemed to be
drawn between representatives of the
older, well-established firms and the
younger element of the profession.
Use of architects' portraits in adver-
tisements by material and equipment
suppliers appeared to be the chief
matter at issue; and it was pointed
out by the A.I.A.'s PR counsel that
judicious use of such portraits could
prove an effective overall PR tool for
the entire profession.
The vote was finally to broaden
Institute policy by permitting use of
architects' portraits when, and accord-
ing to the manner, approved by the
A.I.A. Public Relations Committee.
One surprise action taken by the
Convention was a vote to withdraw
sBport of the A.I.A; from activities
ot'UNESCO-United Nations Edu-
cational, Scientific and Cultural Orga-
nization. Presumably this would act
against re-appointment of the Insti-
tute as a member organization of
(Continued on Page 17)





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In opening the Convention, Presi-
dent CLAIR DITCHY said, in part:
"The theme of this 87th Conven-
tion, 'Designing for the Community'
opens the door to an area where we
architects can and should do more in
planning. Architects are maintaining
their traditional interest in urban re-
development and the broad planning
of metropolitan areas. Members of
the profession are participating in
urban renewal programs in many cities
across the country and are working
closely with planning groups, either
as individuals or as members of local
A.I.A. chapter planning committees.
"However, we must do more in the
way of stimulating interest and pro-
viding leadership. Urban renewal or
slum clearance--call it what you will
-is very much in the public con.
science now. The need is tremendous.
The federal government has a large
program aimed toward the correction
of the evil as it now exists. Something
must be done, and it will be done,
and we as architects must be in the
forefront to assure that all urban
renewal developments benefit by the
architect's ability in organization and
planning.
"This convention and its seminars
can go far to point out what must
be done and how we can go about
doing it."
Following are only a few excerpts
from some of the Convention's major
addresses on the subject of varied
community needs and the part that
architects, working with city and
regional planners, can play in meet-
ing them. Material on these and other
phases of the subject of value to Flor-
ida architects will appear in later
issues.
From the Address of Hon. James
W. Follin, Commissioner, Urban
Renewal Administration.
In essence, the community's work-
able program is a plan for community
action in which many official agencies
must participate and which requires,
importantly, citizens' support and un-
derstanding. It cannot, therefore, be
the work of a few men or of a few


agencies or professions. In the same
way that successful coping with any
serious disease by the medical pro-
fession requires an imposing array
of clinics, research centers and hos-
pitals, and a whole army of doctors,
nurses, and technicians, so does the
Urban Renewal Program require the
mobilization of a whole series of re-
sources and talents.
Unfortunately, these do not now
exist in adequate number, and we
must train as we carry on. Hence,
we are in the greatest need for more
talent, both for those who would make
their livelihood through administra-
tion of such rebuilding programs and
for those who are willing to do a pub-
lic service in aid and support of such
efforts. There can be no single archi-
tect of this total undertaking, but
the architect can be of immeasurable
aid and help to this undertaking, even
in a professional capacity.
I suggest the following ways in
which members of the profession
might consider participation in this
challenging program:
1. Each local Chapter might:
(a) Create an urban renewal com-
mittee available to assist local autho-.
rities or local undertakings
(b)' Keep its members informed
of local developments
(c) Urge appointment of archi-
tects to housing authorities, rede-
velopment agencies, or any other
official body handling urban re-
newal
(d) Urge appointment of archi-
tects on city-wide committees set
up by public officials, local cham-
bers of commerce or other organ-
izations promoting urban renewal
2. Each Chapter member might:
(a) Agree to serve on official and
unofficial bodies
(b) Join in an industry organiza-
tion to assist home owners and to
Keep out irresponsible factors
, (c) Join in neighborhood efforts
and work with those who are trying
to formulate acceptable renewal
plans
(d) Seek professional engage-
ments in the planning of projects
THE FLORIDA ARCHITECT




















General James A. Van Fleet, now
retired from the U. S. Army and a
resident of Florida, told Convention
delegates and visitors about the
"Homes for Korea" program of
which he is honorary president.


and designing of redevelopment
structures
The more you can inform yourself
about the Urban Renewal Program
and prepare yourselves to participate
effectively in it, the more assurance
you will have that it will be the kind
of movement you can approve. There
is the greatest need for the skills you
represent. Your leadership will be
more than welcome.

From a talk by Miss Marcia Rog-
ers, Pittsburg Regional Planning
Association.
Exactly what does a Planner do?
What determines the size of these
new free-ways? What buildings are
doomed as four or six lane carpets
of white concrete or black asphalt un-
roll to speed traffic to the ever more
distant "country"? How will this
affect the sickness or health of neigh-
borhoods? What factors decide the
location of recreation facilities and
the number of classrooms in that new
school you were asked to design? How
stable is the economy of the commun-
ity? What of industry and Com-,
merce? How many vacant stores
stand ghostly guard on Main Street as
former customers flock to modern
shopping centers with easy parking
and a fresh inviting aspect? Most
important of all, the dollar sign. Is
there enough money available either
through taxation, borrowing power or
government aid to make the proposals
a reality without bankrupting the com-
(Continued on Page 16)
JULY, 1955


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Does Planning Need The Architect?



Yes, says JOHN TASKER HOWARD, who is an architect himself and
President of the American Institute of City Planners. As the lead-off
speaker of the A. I. A. Seminar "Rebuilding the City", he listed five
ways in which architects can contribute to solution of city planning problems.


"Planning needs the architect?" Of
course it does. In order to be fully
effective, city planning needs the
architect in five separate and distinct
capacities.
According to our AIP constitution,
planners are concerned with "plan-
ning the unified development of urban
communities and their environs and
of states, regions, and the nation, as
expressed through determination of
the comprehensive arrangement of
land uses and land occupancy and the
regulation thereof." Within this broad
area of operations, we consider our-
selves a "design" profession. As such,
we have much in common with ar-
chitects not only in subject matter,
but also in way of thinking and way
of working.
But we also have significant differ-
ences. An architect works on a series
of projects, each a unit in itself, which
he conceives as a whole, designs as
whole, and sees through to comple-
tion. The design of a building is a
set of drawings that describes a com-
pleted thing, over every detail of
which the architect has control.
A city plan is quite a different con-
cept. Not only does the city planner
not have control over every detail,
but the plan as a whole does not
describe a completed thing, and is
never intended to be built. As a
twenty or thirty year look into the
future, it is to be revised many times
before its target date; and the target
date itself constantly pushed further
into the future. Thus it is not a de-
sign of a thing, but a guide to change
itself a changing guide, to the
immediate changes in an ever-chang-
ing city.
Thus the planner's field not ne-
cessarily broader than the architect's,
but with a different focus includes
12


work in regional industrial analysis,
and land economics; in sociological
analysis, trends of family composition,
population forecasting; in housing and
other market analysis; in queer cran-
nies of law, dealing with zoning and
zoning appeals; in fiscal studies re-
lated to the programming of munici-
pal capital improvements; in public
administration, offering coordination
to the work of public agencies; in
politics, dealing with city councilmen
and mayors; and in public relations,
educating and working with civic
groups, business leaders and school
children. The planner is not only
designer, but also economist, soci-
ologist, geographer, lawyer and poli-
tician analyst, forecaster, prophet,
and preacher.
Now, with such a task, is it any
wonder that planning needs help?
The first of the five capacities in
which the architect is needed by plan-
ning, is as an architect. The planner's
job stops short of designing the build-
ings to house the land uses and land
occupancy with whose arrangement
he is concerned, so obviously he does
need the architect to bring the plan
a step nearer to reality. And since
the success of city planning depends
on the wisdom of decisions as to the
character, extent and location of many
individual building projects, the archi-
tect's opportunities and responsibili-
ties are substantial.
The second capacity in which the
architect is urgently needed is the re-
emerging field of civic design large-
scale architecture, the design of group-
ings of buildings and open space with
the objective of visual delight as well
as sound functional inter-relationships.
Civic design seldom deals with whole
cities as design units; it does deal with
parts of cities, of such scale that the


visual relationships can be compre-
hended.
City planning is thoroughly en-
tangled with these new large-scale
methods of city-building and rebuild-
ing. Those that involve governmental
participation or approval are often re-
quired by law to be reviewed by plan-
ning agencies, and in many cases are
initiated and largely designed by plan-
ning agencies. In any case, in the
work that planning agencies do in this
field, they need the major help of
architects specialized in civic design,
either as responsible members of their
staffs, or as consultants.
Now we come to the third capacity
in which planning needs the architect.
How about architects as practitioners
of city planning either as staff
members of planning agencies, or as
planning consultants?
Can architects become city plan-
ners? Yes, of course if they have
the requisite natural aptitudes, as
many, but not all, of them do. There
are several avenues from architecture
into planning. And planning does
need recruits, many more than the
planning schools are graduating. We
are short-handed, and will be more so
as the urban renewal program really
gets under way.
There are several distinguished ar-
chitects who are also, and at' the
same time, distinguished planners,
such as Clarence Stein, Albert Mayer,
Frederick Bigger. And many top plan-
ners started out in architecture,
though they no longer practice it. The
More architects who do take the effort
, to develop competence in city plan-
ning and to practice planning, the
richer and more fruitful will our plan-
oing activities become.
This leads directly to the fourth
capacity in which planning needs the
THE FLORIDA ARCHITECT





enriching influence of the architectur-
al profession. Planning agencies are
almost universally headed by boards
or commissions, which determine pol-
icy, exercise whatever authority the
agency has, and serve as the link be-
tween the planning staff and the
community at large. The architect
who is a leader in his profession lo-
cally is the best possible candidate
for membership on such a board.
Appointment to a planning com-
mission is not something that an ar-
chitect can himself initiate. He can,
however, prepare himself for it. And
it is not only appropriate, but much
to be urged, that the local profession-
al group bring what pressure it can to
assure architectural representation on
the commission, and to bring about
the appointment of the architects best
qualified.
This brings me to the fifth of the
capacities in which planning needs
the architect: as a citizen. City plan-
ning as a formal function operates as
an arm of government. But it deals
with, and seeks to influence, not only


acts of government public works,
zoning but also the acts of private
citizens. Planning needs to have the
citizen think about the future of his
community; decide what course he
wants it to take; and guide his be-
haviour accordingly as he buys, or
builds, or remodels, or rehabiliates -
even as he votes. And so planning
needs informed citizens, who under-
stand the problems planning seeks to
solve and the methods and purposes
of its operations.
The architect, as an individual or as
a member of his professional society,
is the planner's favorite citizen. The
local AIA chapter can be one of the
strongest civic aids to planning -
serving as a forum for educational
activity, promoting general public in-
terest and concern; and looking over
the shoulder of the planning agency,
attending its public hearings, criticiz-
ing, advising, assisting. Twelve years
ago the Cleveland AIA Chapter played
a major role in the resurgence of city
planning there. Other chapters have
done as much. Planning today needs


this kind of help from AIA, in every
city. And where there is no AIA
chapter, the individual architect is
the kind of citizen to whom the plan-
ner turns first for civic help.
The architectural profession launch-
ed the planning movement in this
country. Architects have provided
much of the personnel for the infant
planning profession. The goals of
planning have been inspired, not only
by Geedes and Riis and other philoso-
phers and prophets, but also by archi-
tects like Henry Wright, Frank Lloyd
Wright, and Saarinen. Planning
through the years has drawn essential
strength and knowledge and support
from architecture. Now, with this
country's swelling population, its
blighted cities and sprawling suburbs,
its growing national and local hunger
for a better urban life, and the vast
new programs of building and re-
building that are burgeoning, planning
faces a challenge that threatens to
swamp our planning and civic re-
sources. Now more than ever, plan-
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News & Not

Producers' Council Gets
Awards and Gives One
The Convention Product Exhibi-
tion, co-sponsored by the Institute
and the Producers' Council, was in-
augurated at the 83rd Annual A.I.A.
Convention in Chicago in 1951. Since
then it has been an annual affair and
has grown in importance and com-
pleteness. This year 69 firms were
represented in the Exhibition that
opened with appropriate ceremonies
Monday evening, June 20, and was
opened each convention day there-
after through Thursday.
At the awards luncheon, President
CLAIR DITCHY announced product
exhibition booth citations awarded
by ah A.I.A. Convention committee
for excellence in product presentation.
Firms included: American Gas Asso-
ciation, which featured a St. Charles
New Freedom Gas Kitchen; The
American Hardware Corporation,
locks and builders hardware; Ander-
son Corporation, wood windows; Arm-
strong Cork Co., acoustical materials;
The Hough Shade Corporation, fold-
ing doors; Inland Steel Products Com-
pany, wall units and metal trim; Kaw-
neer Company, metal walls and doors;
and the United States Ceramic Tile
Company, tile.
The Producers' Council's Award of
Recognition was presented to The
Institute's Technical Secretary, THE-
ODORE IRVING COE, F.A.I.A., during
the luncheon meeting on Tuesday,
the A.I.A. Convention's opening day.
The award, presented by WILLIAM
GILLET, president of the Producers'
Council, is given only to persons who
attain positions of leadership and
render outstanding services to the
construction industry over a long
period of time.
As a member of the A.I.A. since


OBJECTIVES
The objectives of the Florida Association of Architects shall be to unite
the architectural profession within the teate of Florida to promote and forward
the objectives of the The American Institute of Architects; to stimulate and
encourage continual improvement within the profession; to cooperate with
the other professions; to promote and participate in the matters of general
public welfare, and represent and act for: the architectural profession in the
State; and to promote educational and Tublic relations programs for the
advancement of the profession.

THE FLORIDA ARCHITECT


1922 and its technical secretary since
1935, Theodore Irving Coe is one
of the best known men in the con-
struction industry and for years has
been one of its most active and vocal
supporters. He is one of three men
to hold honorary membership in the
Producers' Council. He has probably
done more than any single individual
to aid in coordinating technical needs
of the designing profession with the
manufacturing and distribution means
for satisfying them. He served as first
president of the Washington Building
Congress and has been chairman of
the board of zoning 'readjustment of
the District of Columbia since its
foundation in 1938.


Student Participation
Among the 1,519 people who at-
tended the Minneapolis Convention
were 56 students from architectural
schools and colleges. Among them
were representatives from seven near-
est the Convention City who had
been provided with travel fupds to
aid them meet the expenses of Con-
vention attendance. Colleges included
were: Illinois Institute of Technology,
University of Illinois, University of
Notre Dame, Iowa State College,
North Dakota Agricultural College,
University of Nebraska and University
of Manitoba.
Conventions of the A.I.A. are
always open to students; and it seems
unfortunate that the College of Arch-
itecture and Allied Arts of the Uni-
versity of Florida could not have been
represented at Minneapolis. A sug-
gestion has ben made that this be-
come a stated policy of the College
and that the F.A.A. make expense
funds available for a student chosen
by vote or faculty selection. Or, costs




of the trip could be donated by indi-
vidual F.AA. chapters on a pro-rata
basis.
This year as last, students attended
most sessions of the Convention. In
addition, the Host Chapters had sche-
duled a Student Forum for Monday
evening, just prior to the Convention's
first day. At that time students and
guest speakers participated in a dis-
cussion program; and the students
arranged among themselves for a
series of meetings throughout the
Convention period.
Announcement was made that six
students would receive scholarships
from the National Board of Fire Un-
derwriters. Among those selected was
LYNN L. BORTLES, Baraboo, Wis-
consin, who will study at the Uni-
versity of Florida.



F.A.A. Legislative Program
As full a report as is practical to
submit on the F.A.A. Legislative Pro-
gram will appear in the FLORIDA
ARCHITECT next month. Work dur-
ing this year's session of the Legisla-
ture has been especially heavy. More
than 50 bills of varying interest and
importance to architects were consid-
ered. And, in addition to their own
professional programs, architects were
particularly interested in those of spe-
cial importance to members of the
Florida Engineering Society and the
Associated General Contractors.


Chapter Affairs Seminar
One of the Convention's four sem-
inars was held Thursday afternoon
on Chapter Affairs. Its moderator,
BERYL PRICE, outlined the work of
the A.I.A. Committee on Chapter
Affairs, of which he is chairman.
The Committee has been authorized
by the A.I.A. Board to develop an
efficient and simple form of chapter
reporting and to integrate state and
regional activities. Institute activity
in this field has been particularly in-
tense during the past year; and the
Chapter Manual issued at last year's
Convention has been supplemented
with an additional volume that in-
cludes significant Institute publica-
tions.
A fuller report on the subject of
Chapter Affairs and its significance
to F.A.A. operations will appear in
these columns at a later date.
JULY, 1955


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For The Community
(Continued from Page 11)
munity thereby negating the good that
might have been achieved?
These are but a few of the ques-
tions that tease and trouble the Plan-
ner with each new job. Like the
pieces of a jig-saw puzzle, each prob-
lem must be solved in relation to all
the rest-each section must interlock
correctly with the others. One piece
in the wrong place one aspect of
the total pattern passed over too
lightly spoils the entire aesthetic and
practical effect of the picture.
No good planner believes himself
to be an omniscient prophet. Like a
doctor, he tries to discover the aches
or ills and prescribe a remedy for the
future to assist in the prevention of
.the causes of urban disease such as
blight, mixed land usage, ribbon de-
velopment and overcrowding. Too
often, the profession has attacked
these problems with a one-sided ap-
proach. This takes the form of stress-
ing the statistics while neglecting the
physical plan or what is beginning to
be called by some "urban design".
On the other hand, let's not become
too conceited as architects, for all too
frequently the Architect turned Plan-
ner has conveniently closed his eyes
to the statistics in favor of a precon-
ceived "big idea" and the deceiving
charm of a pretty picture. There is,
I believe, an erroneous theory that the
training an architect receives in school
is all that is necessary to equip him
for the role of Planner. The planner
must have not only an understanding
of the concepts of spatial design, but
a background in sociology, government
and economics that are not usually
included in an architectural curricu-
lum.
Planning is for people. Planning is
a co-operative process. In our aim for
better communities, we must have
freedom from blight, freedom of play,
and freedom to live in our cities like
human beings. There must be a
mingling and sharing of thought and
talent, a give and take with the im-
provement of the whole community
as the ultimate goal. It requires the
,- organized and cumulative inspiration
i. thought and experience of profession-
ally qualified individuals planners,
:architects, engineers, sociologists, econ-
pmists leavened by the collective
common sense of citizens and civic
leaders.






87th Convention ...
(Continued from Page 9)
UNESCO upon expiration of its
present term.
Other Convention action relating
to by-law changes authorized creation
of Regional Councils, organized to
embrace various regional districts.
Another proposal for changing the
times for election of Chapter officers
to permit all to take office during
the month of January was voted down
as working too great a hardship among



Guard That Portrait!
Though Convention action lifted the
ban on use of architects' portraits in
advertising layouts, the extent to
which they can be used and the various
ways under which their use could be
approved are still matters to be
decided.
From a literal interpretation of the
Convention's action, it could be as-
sumed that in every case involving
possible use of an architect's portrait,
both' advertising layouts and copy
drafts would need to be submitted to
the A.I. Public Relations Committee
for approval. From a practical stand-
point this could prove cumbersome.
First, it would put the PR Commit-
tee in the middle as an arbiter between
the individual architect and the adver-
tising experts, and it would require
much time to examine myriads of
layouts and read volumes of copy for
hidden meanings. Most importantly,
however, it would involve inevitable
conflicts of opinion that might in the
long run damage professional public
relations more than it would help
them.
It seems probable that the PR Com-
mittee will eventually issue a policy
guide, clear enough to permit quick
local decisions and specific enough to
avoid embarrassment in any quarter.
Until then, however, better guard
that portrait!



many chapters faced with complica-
tions of local situations beyond their
immediate control.
Delegates also defeated a proposal
to limit the term of an A.I.A. presi-
dent to one year-thus following the
Board's recommendation -and de-
fined a member's "Good Standing"
as that in which he is clear with the
Institute's treasury and isn't under
Chapter suspension for any other
reason.
JULY, 1955


F. GRAHAM WILLIAMS, President FRANK D. WILLIAMS, Vice-Pres.
JOHN F. HALLMAN, JR., Exec. Vice-Pres. JACK K. WERK, Vice-Pres.
MARK P. J. WILLIAMS, Vice-Pres. JAMES H. BARRON, JR., Secy-Treas.
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ENGINEERED PRDUCS IN


Construction Congress
(Continued from Page 7)
ization of testing procedures; stand-
ardization of specification titles; the
eventual development of usable li-
braries of standard textbooks and
other information for ready reference
between members of the construction
industry at easily available locations
throughout the State. Involved also
is the coordination of information on
basic research programs, material in-
formation files.
In this connection several powerful
groups are at work nationally, as the
A.G.C. National Committee and the
A.I.A. Committee; the American Ar-
chitectural Foundation, Inc., with a
$50,000 a year budget; and the Con-
struction and Civic Development
Committee of the Chamber of Com-
merce of the United States.
Another Committee interest cen-
ters on the division of responsibility
standards that set forth the separation
of fields of activity of each member
of the construction industry. Still
another is the coordination of work
now being done on the standardiza-
ti6n of building codes. The list could
be lengthened, for in this one phase
of the Joint Committee's work there
is a considerable job ahead.
In effect this is a list of passive
activities, largely informational in
character. But it is a vitally important
one. This phase of the Committee's
work is designed to make it easier for
us all to work together by seeing to
it that we are all talking the same
language, thinking in the same terms
about our work. Many arguments in
our business stem from misunder-
standings, from talking in different
terms about the same subject. Once
a common point of view is established,
the argument disappears.
If the Joint Committee does noth-
ing more than bring us good will
through clear understanding of one
another's point of view, it will have
provided an important contribution
to the ultimate good.
The second part of the Joint Com-
, mittee's work has been more active
o, in character, typified by the invitation
to the Florida Engineering Society to
send representatives to join the Joint
Committee. It has included such ac-
tvities as coordination of legislative
programs of the various groups, par-
THE FLORIDA ARCHITECT




ticipation in teaching programs-such
as the Building Officials' Short Course
held at Gainesville and concerted
efforts behind State programs of gov-
ernment activity-such as the nuclear
reactor for the Engineering Depart-
ment and a new building for the
Architectural Department at Gaines-
ville.
The Committee's concern with
these projects has been mostly the
promotion of special aims that reflect
finally for the good of all. But in
the list of such activities are some
things that are actually of direct bene-
fit or of direct interest to one or
another special segment of the con-
struction industry. Actions on them
might provide sharp points of dis-
agreement between different groups.
For example, in the legislative pro-
grams of each separate organization,
there might be a point causing such
a wide divergence of opinion that no
amount of discussion could resolve it.
It must finally be resolved by the
Legislature itself, which, as an ob-
jective third party, can decide on
the basis of the greatest good for
the greatest number.
This brings us to the major problem
that concerns the Joint Committee
most deeply-how large can the Joint
Committee become? Starting with
two groups, F.A.A. and A.G.C., and
adding the F.E.S., can we go farther?
There are strong, important mem-
bers of the Committee that say we
must expand to eventually take in
all segments of the construction in-
dustry, to have here in Florida a
tightly knit group representing all
possible elements so it can speak with
the authority of tens of thousands of
voices. Proponents of this idea point
to the extremely successful effort that
has been made by the Palm Beach
Joint Committee which includes real
estate men, mortgage men and others
in a committee that has worked won-
derfully together.
There are equally valuable mem-
bers of the Joint Committee who say
that with such widespread expansion
the Committee will become unwieldy,
that it will not function effectively,
but only in weak general terms. They
point to the fact that in asking the
engineers to join the Joint Committee
it is necessary that engineers review
all the previous decisions of the Joint
Committee and agree to them
(Continued on Page 20)
JULY, 1955


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P. R. Suggestion Idea Exchange Conference


The Public Relations Committee
of the Chicago Chapter has proposed
that a number of "Idea Exchange
Conferences" be held during the
1955-56 Chapter year. As visualized
by the Committee, these Conferences
would be centered about types of
buildings of particular importance to
communities-as schools, churches,
hospitals. Basically, the Conference
would be designed to bring together
community leaders active in the field
of a specific building type and arch-
itects with considerable experience in
the same field.
The Conference would be planned
as a series of panel discussions, or
forums. Both community leaders and
architects would participate, the idea
being to clarify some of the economic,
social and technical problems in-
volved-and to show how progress
being made in design, new materials
and construction techniques and over-
all planning can provide a major
means for solving them.
Architect-speakers would be pro-
vided by the Chapter. The Chapter
would also provide meeting facilities,
and visual materials such as drawings,
photos, models. The Conference


Construction Congress
(Continued from Page 19)
completely before the engineers be
allowed to join. The separate orga-
nizations, such as F.A.A., A.G.C.,
must be given each action of the
Joint Committee to approve before
it can be quoted as being an official
policy of these separate organizations.
You can see that the division of
the Committee's activities is more
than academic. Actually it serves to
clarify the problem which the Joint
Committee must now consider. On
the one hand, promotion of better
understanding between ourselves can
be carried on without too much
danger of unresolved conflict. But the
moment we start actively as a group
to attack in some way problems that
are not matters we can agree on
between ourselves matters that
require action outside ourselves we
fall into difficulties.
Here is my suggestion for avoiding
such difficulties, for cutting through
20


might take a full half day, ending
with a luncheon or dinner meeting
with an architect as principle speaker.
It would include discussions by ex-
perts in the building type selected,
panel forums by architects and others
on trends in building requirements
and methods for meeting them.
Covered also by panel discussion or
lecture, would be such subjects as
new materials and equipment and
problems of design, construction and
maintenance. All sessions would be
carefully planned to provide useful
information to those attending.
Chicago's PR Committee is un-
doubtedly justified in believing that
a conference of this type could be
expected to draw many community
leaders and would create an oppor-
tunity for them to meet architects
and other experts in the fields of
their building interest. Any confer-
ence that provides a sound basis for
architects and community leaders to
exchange ideas, information and opin-
ions is well worth holding.
If it would be welcomed in Chi-
cago, would not this idea prove
equally attractive to many commun-
ities throughout Florida?


the problem the Joint Committee
faces. I propose, first, that we think
of the formation of a Florida Con-
struction Congress.
This Congress would be organized
by inviting every presently organized
element of the construction industry
to join. Each organization would have
two representatives. The aim and pur-
pose of the Congress would be to
promulgate and recommend agree-
ments, standards, codes of practice,
etc., such as those already undertaken
as the first part of the present Joint
F.A.A. A.G.C. F.E.S. Cooperative
Committee. These actions, of course,
would not be binding on the separate
organizations belonging to the Con-
gress unless ratified specifically by
each.
Second, I propose that the Joint
Cooperative Committee of architects,
general contractors and engineers be
continued, but that it definitely stay
just as it is and that no further ex-
pansion be considered. Perhaps, for


convenience the two representatives
of the architects, general contractors
and engineers to the Construction
Congress might also be members of
the present Joint Cooperative Com-
mittee.
I realize that such a proposal as
this adds another organization to an
already overpowering list. But it is to
be hoped that it would fix, once and
for all, a method of coordinating a
present amorphous arrangement. Here
are a few arguments for the suggested
new organization:
We must face squarely the fact
that the larger and more divergent
the group, the more general must be
the accomplishments.
The Construction Congress cannot
speak effectively on specific issues-
not because of conflict between mem-
bers, but because it cannot pick special
issues that are of interest to only a
small part of the membership and
promote these special issues. Archi-
tects must still work aggressively on
regulations concerning registration
laws where the Construction Congress
can only give passive assistance. Gen-
eral contractors must still work hard
to get a state licensing law where
the Congress can only review the
situation and lend support.
The valuable contributions yet to
be made by the Joint F.A.A.-A.G.C.-
F.E.S. Committee must not be
shunted aside while we argue.. If we
are to be constantly reorganizing the
Joint Committee, we won't have time
to do all the things we should do.
There is tremendous work to be
done by the Construction Congress
in just coordinating the information
and activities of the many separate
organizations now in existence so that
wasteful duplication of effort may be
stopped.
I would urge that every element of
Florida's great construction industry
give sober, serious thought to this
proposal. And I would urge, too, that
well and carefully considered action
follow the thought. It is easy to
become dazzled by thinking about
what a strong, central, well-organized
construction industry might do by
,- the very brightness of the brilliant
, future we may be looking at. But
let us walk forward first and build
a solid foundation before we attempt
to fly toward any of the magnificent
goals that this young State of ours
can offer.
THE FLORIDA ARCHITECT





















































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