Front Cover
        Front Cover 1
        Front Cover 2
    Why not a joint convention?
        Page 1
        Page 2
    1955, year of consolidation
        Page 3
        Page 4
    The Florida south's T-V program
        Page 5
    Cooperation makes good schools
        Page 6
        Page 7
    Ceramics in three dimensions
        Page 8
    The allied arts and architecture
        Page 9
    Chapter news and notes
        Page 10
        Page 11
    Publicity with a purpose: Pre-convention exhibit at St. Petersburg will become a yearly affair
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
    Creed for the building industry
        Page 18
        Page 19
    Producers' council program
        Page 20
    Back Cover
        Back Cover 1
        Back Cover 2

- e-^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^



Florda Achira


January
* 1955 *


Official Journal
FLORIDA ASSOCIATE
AMERICAN INSTITU


OF ARCHITECTS
OF ARCHITECTS









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Florida Architect

Official Journal of the !5
ilorida Association of Architects '
of the American Institute of Architects


JANUARY, 1955 VOL. 5, NO. 1


Officers of the F. A. A.
G. Clinton Gamble _----- President
1407 E. Las Olas Blvd., Ft. Lauderdale
Edgar S. Wortman ----Secy.-Treas.
1122 No. Dixie, Lake Worth

Vice-Presidents
Frank Watson Fla. South
John Stetson Palm Beach
Morton Ironmonger Broward
Franklin Bunch Fla. North
Ralph Lovelock- Fla. Central
Walter Smith Daytona Beach
Albert Woodard -No. Central

Directors
Edward Grafton Fla. South
Jefferson Powell- Palm Beach
Robert Jahelka Broward County
Thomas Larrick- Fla. North
L. Alex Hatton Fla. Central
Joel Sayers Daytona Beach
Ernest Stidolph No. Central

^
THE FLORIDA ARCHITECT is published
monthly under the authority and direction
of the Florida Association of Architects'
Publication Committee: Igor B. Polevitzky,
G. Clinton Gamble, Edwin T. Reeder. Edi-
tor: Roger W. Sherman.
Correspondents Broward County Chap-
ter: Morton T. Ironmonger . Florid#
North Chapter: Robert E. Crosland, Ocala;
F. A. Hollingsworth, St. Augustine; Lee
Hooper, Jacksonville; H. L. Lindsey, Gaines-
ville; J. H. Look, Pensacola; E. J. Moughton,
Sanford . Florida North Central Chap-
ter: Norman P. Gross, Panama City Area;
Henry T. Hey, Marianna Area; Charles W.
Saunders, Jr., Tallahassee Area . Florida
Central Chapter: Henry L. Roberts, Tampa;
W. Kenneth Miller, Orlando; John M. Cro-
well, Sarasota.
Editorial contributions, information on
Chapter and individual activities and cor-
respondence are welcomed; but publication-
cannot be guaranteed and all copy is sub-
ject to approval of the Publication Com-
mittee. All or part of the FLORIDA
ARCHITECT'S editorial material may be
freely reprinted, provided credit is accorded
the FLORIDA ARCHITECT and the author.
Also welcomed are advertisements of
those materials, products and services
adaptable for use in Florida. Mention of
names, or illustrations of such materials
and products in editorial columns or ad-
vertising pages does not constitute en-
dorsement by the Publication Committee
or the Florida Association of Architects.
Address all communications to the Editor,
7225 S.W. 82nd Court, Miami 43, Fla.

MCMURRAY- 26 MIAMI
JANUARY, 1955


Why Not


A Joint Convention?


The distaff side of the Florida Association of Architects was much
in evidence at the recent Palm Beach Convention. And in that fact
lies food for some sober and constructive thought on the part of every
Chapter officer, past and present.
F.A.A. Ladies have, probably, as many and as varied interests and
abilities as their husbands. Some may have journeyed to Palm Beach
merely for the ride; others for a bit of shopping; still others to see
new sights and old friends. Many undoubtedly were swayed by the
blandishments of John Stetson's letter plugging the holiday aspect of
the three-day ocean-side vacation.
1But we think every lady was there because of more basic reasons.
TI/ese were more likely a deep-rooted concern for her husbands' work;
her pride in his accomplishments; her desire to share his interests in
any possible way. And these are truly important reasons.
It is impertinent to say that in such concern and pride and desire
lives a vast amount of constructvie energy! Is it out of order to
speculate how helpful that energy could become to architects if it
were properly channeled? And is it presumptious to carry the thought
to a logical conclusion and suggest formation of an Ex-Officio Chapter
of the F.A.A.-a Women's Auxiliary?
That suggestion has proved practical in other states. In Michigan
and California, for two random examples, Womens' Auxilliaries of
several A.I.A. Chapters are thriving organizations in their own right.
And the germ of the idea has already been born in St. Petersburg
where "seven willing wives" have been doing wonderful things toward
improving the relations between the local public and all the architects
of the area.
Once launched, the idea would grow rapidly, we think. It's up to
Chapter heads to spark it. Or maybe merely to drop the hint to the
right person. The Ladies themselves will do the rest. And perhaps by
next year there'll be a joint Convention at Daytona Beach!


Here are some of the Lady Conventioneers -t the entrance to La
Coquille. Banded together, locally and state-wide, these women could
do much to help advance the architectural profession in Florida.













































Building for Vance Baldwin, Inc., for
which John Peterman was architect and
Wilbur J. Kroetz, Inc., the builder.


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Overall E2onomy
Design with.TPrecast Concrete


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1955--Year of Consolidation



By G. CLINTON GAMBLE,
President, Florida Association of Architects


The year that is just beginning can
become one of the most important
of all the F.A.A.'s 40-year history.
Under the vigorous and creative
leadership of Igor Polevitzky, the last
two years were periods of growth and
development for the F.A.A. Very
notable gains were accomplished dur-
ing those two years. Membership of
your Association has substantially in-
creased. The financial position of the
F.A.A. has been greatly strengthened.
Two extremely successful Conven-
tions at St. Petersburg in 1953
and at Palm Beach last year set a
very high standard of interest and ac-
complishment by which all others
must be measured. And each dis-
closed, through actions and reactions
of Chapter delegates, both a disposi-
tion and desire on the part of F.A.A.
members to strengthen the position
ot the architectural profession in Flor-
ida and to assure its cooperation
with other building professionals for
the common good of all.
Tremendous steps ahead were
taken along such cooperative lines as
the formation of joint-committee
programs with both general contrac-
tors and professional engineers. Some
concrete results have already devel-
oped; and there can be no doubt
whatever that the near future will
bring even more important ones.
Through virtually every phase of
our professional association there has
occurred, during'the past two years,
a new sense of our collective power
for good; a new spirit of willingness
to accept the responsibilities that al-
ways are linked to the potentialities
of leadership; and a clearer realiza-
tion of how our professional services
are knit into the fabric of our com-
munity; and a deeper understanding
of how we can, and must, work with
others to develop most fully the over-
JANUARY, 1955


all values of these services to the
public, to the construction industry
of which we are a part and to our-
selves.
All these things are needed as the
foundation elements on which future
progress can be built. They have
been fashioned. They are ready and
waiting. Our job is to assemble them,
to cement them, to use them wisely.
So This year will become a year
of consolidation. It will be a period
for strengthening our professional or-
ganization so we can continue to
progress in the years ahead. It offers
us all a chance to solidify ideas into
concrete programs and programs into
records of accomplishments. To the
extent that we can do this during the
coming year, we will be successful in
two important ways. First, we will
have advanced the position, the power
and the prestige of our profession not


only within our own industry, but in
our state-community as well. Second,
we will collectively increase our indi-
vidual stature as building profession-
als to the very real benefit of our own
individual interests.
As an association of architects we
are in a particularly fortunate posi-
tion to accomplish both objectives.
The saying that "Florida is different"
applies to a professional 'group like
ours just as forcefully as to anything
else. The F.A.A. is more than a
group of Chapters. Actually it has
acquired a regional character a
special kind of regional character that
has developed naturally as a result of
the special interests and activities and
the special needs of its membership.
Whether this is, or is not, a desir-
able state of affairs is not the point.
The fact is that the situation exists.
(Continued on next page)


At the 40th Annual F.A.A. Convention Igor B. Polevitzky, right,
retiring F.A.A. president, offers his congratulations to G.
Clinton Gamble, who assumes the president's duties this month.


~ _







Year of Consolidation
(Continued from Page 3)
And if the F.A.A. is to provide its
members with the organization
strength, the financial resources and
the active developments of profes-
sional interests to which their mem-
bership entitles them, it must neces-
sarily recognize its certain problems
as particularly its own. And it must
certainly take whatever steps it may
think necessary to further the indi-
vidual as well as the regional interests
of its associated groups.
I believe there is a growing real-
ization of this situation in the various
Chapters of the F.A.A. And this evi-
dence of increasing cohesion in both
attitude and action throughout all
sections of our State is another basic
reason for regarding the coming year
as one that will record a substantial
measure of solid accomplishment.
There is, of course, much to be
accomplished.
Legislation This is of imme-
diate urgency. Those who attended
the Convention in November heard
Frank Bunch, chairman of the Legis-
lative Committee, outline the pro-
gram; and those who did not, un-
doubtedly know the most important
highlights from the report published
in these columns last month. I urge
every F. A. A. member to study the
program again and alert himself on
its salient points.
This spring, of course, the Legis-
lature will meet. We wish unquali-
fied success for our program; and
since the F. A. A. has been joined
in its legislative efforts by both the
General Contractors and the Profes-
sional Engineers, it is particularly im-
portant that every individual archi-
tect throughout the State contact his
local representatives and make certain
that each legislator understands our
position and objectives.
Actually these are simple. Our
position is to "watch-dog" the Legis-
lature to help prevent passage of
legislation harmful to the free prac-
tice of our profession. Our objective
is, through our collective and co-
operative support, to assure passage
of the legislative proposals outlined
to, and approved by the Convention.
Redistricting The proposal to
rearrange F. A. A. Chapter boundaries
and to reorganize and reapportion
4


representation of various Chapters on
the administartive board of the
F. A. A., may ultimately prove to be
the most important matter considered
by the 40th Annual Convention. It
concerns every Chapter in the State;
and thus touches each individual
member. It involves the possible
formation of additional Chapters; and
thus it also touches on the question
of increasing our membership.
The Convention, in accepting the
proposals of the Committee on Re-
districting, charged the F. A. A. Ex-
ective Board with the task of working
out details of a change-over from our
present organization to the new dis-
trict setup. By-Law changes have al-
ready been drafted to make this
possible; and full authorization was
given the Board to make these
changes effective for the new setup.
Thus the actual mechanics of a new
and better district organization have
been forged.
But I am most anxious that the
Board receive as much helpful sug-
sugestion from Chapters as possible.
The matter of membership, for ex-
ample, is wholly a Chapter affair.
And, since it is involved with Chap-
ter reorganization quite as much as
it is with formation of possible new
Chapters, it is a question of first
importance to every individual archi-
tect in our State.
Right now it seems apparent that
new Chapters are needed in the Pen-
sacola area and also in the Tampa-
St. Petersburg area. One niay also
be desirable in the area around Na-
ples and Ft. Myers. The new dis-
tricting plan will make formation of
these new Chapters possible. But
ouly local interest and action can
make them practical and bring them
actually into being.
Thus, recommendations for new
Chapters-or changes in present ones
-should come to the Board from
existing Chapters. Local situations
and needs should be the final de-
terminants of our re-districting pat-
tern. And thus because this is so,
the Board wants full expressions of
all local opinions before making any
firm decisions on this whole impor-
tant matter.
Membership Though this
question has already been touched on
above, let me say this "for the
record". Our goal for membership


in the F. A. A. should be all archi-
tects registered-and in good pro-
fessional standing-in Florida.
Intra industry Cooperation -
There has been a splendid start made
along these lines through last year's
formation of the Joint Cooperative
Committee, F. A. A.-A. G. C. and
the Architect-Engineer Joint Com-
mittee. Important as these two
groups are, they do not, of course,
embody all industry factors with
which architects constantly are work-
ing. Thus there is much more co-
operative action to be taken before
Florida's construction industry can
point to a fully representative body
which, as a joint cooperative organi-
zation, can act as spokesman for the
industry as a whole. A unity of all
elements of the construction indus-
try cannot be forged overnight. But
it is an objective toward which all
of us should work: and one impor-
tant goal of our 1955 F. A. A. pro-
gram is as much progress as can
possibly be made toward that objec-
tive.
Education The 40th Conven-
tion undoubtedly spoke for the en-
tire architectural profession in Florida
when it voted to support efforts now
under way to obtain new and ade-
quate housing for the College of
Architecture and Allied Arts at the
University of Florida. But there is
more, I believe, to the profession's
interest and support of architectural
education than approval of a build-
ing program for an educational in-
stitution. Training of young people
has an immediate bearing on their
preparation for architectural registra-
tion in Florida and their capacity to
practice architecture to the benefit
of their communities as well as to
themselves.
Trough our committee of Educa-
tion and Registration we hope, this
year, to establish a closer working re-
lationship between the practice of
architecture and methods and pro-
grams of training for that practice.
Prospects for accomplishments in this
field seem particularly bright. For,
with new physical facilities once as-
sured, a broader and more practically
intensive education program will be
made possible.
F.A.A. Organization Our pro-
fessional association grows large and
(Continued on Page 15)
THE FLORIDA ARCHITECT







PTe lc Reeatios ien Atian



The Florida South's T-V Program


Now In Its Fourth Year,
It Helps The Profession
by Serving The Public



By T. TRIP RUSSELL


Early this fall I was asked to a
meeting of members of the Amer-
ican Institute of Architects of the
New York and Pennsylvania area. I
found that the most interesting thing
I could tell them about the South
Florida Chapter was its participation
in a weekly television program that
by some miracle has managed to last
over three years.
To most of them, television appear-
ances had been confined to shaking
hands with the mayor and mumbling
nervous non-essentials at the dedica-
tion of a local school. So, this evi-
dence that architecture is interesting
to a TV audience seemed little short
of wonderful. Further, they found it
scarcely believable that almost all
members of the Florida South Chap-
ter have not only appeared on tele-
vision-many several times-but also
have been permitted to discuss a wide
variety of subjects pertaining to their
work. It seems that a television ap-
pearance is generally considered so
formidable an experience that most
architects visibly pale at the thought.
The fact that television now plays
so large a part in our public relations
program in Miami is hardly due, I
am afraid, to any usual enterprise on
the part of the architects themselves.
It grew largely from the interest of
MRS. SHANNON WALLACE, better
known as JUDY WALLACE, whose
midday program, Brunch With Judy,
covers a wide variety of subjects daily
on WTVJ. Some time ago Judy had
the bright idea that there must be a
lot of work done by outstanding pro-
fessional groups in Miami that would
be of public interest. With this in
mind she selected five such groups
to give brief programs weekly.
JANUARY, 1955


Results varied widely. Some pro-
grams sailed merrily over the heads
of the average listener. Some profes-
sions had no group either well-organ-
ized or capable enough to coordinate
the programs. One or two simply ran
out of ideas. The architects, however,
managed to stay afloat. And, after
nearly four years, they show no im-
mediate signs of running out of either
ideas or energy.
To other A.I.A. Chapters which
might be presented with a similar
golden opportunity, a general resume
of our experience may be helpful.
That this experience has been so sat-
isfactory is largely due, of course, to
the extremely generous and public
spirited attitude of the producer-direc-
tor, MR. SHANNON WALLACE, and the
programming department of WTVJ.
They have given us absolute freedom
to say what we think and have never
exerted the slightest pressure on us to
favor any advertiser or other interest.
If we plug some material, we do so
entirely on our own hook-and the
director doesn't blink an eyelash.
However, what the station really
cares about we try our level best to


deliver. Since the program is given at
one o'clock on week days, our au-
dience is mostly women, whose inter-
est is primarily in building a new
home or in making the one they
have more liveable. And, by and
large, their budgets are small and
tastes conservative. It is to this
audience we must appeal. Many
of us have on our boards large
buildings in which we take a measure
of pride. But, however interesting
it might be for other architects to
learn about them, our audience will
probably turn on its collective vacuum
cleaner and get back to work. This
must be avoided at all cost.
Beyond that, the studio's require-
ments are both modest and practical.
It expects us to be on time and
reasonably well prepared. Programs
-at least the name of speakers and
the title of their remarks-must be
given well in advance (at least two
weeks) to allow for advertising. Con-
servative clothes, neither black or
white but moderate in shade, are
desirable. Pastel shirts are especially
necessary. We have our own restric-
(Continued on Page 16)


Here Trip Russell and Donald G. Smith explain a building plan to
Judy Wallace during one of the Brunch With Judy programs at which
the architects have faced the cameras weekly for over three years.






,ftcatet E4cceae4,"


..m. . . t


Cooperation Makes Good Schools



By PASQUALE MARIO TORRACA
Professor of Architecture, University of Florida


Our country faces the greatest
shortage of educational facilities in
its history. The need for school build-
ings for the nation as a whole is
staggering in its size. And responsi-
bility for meeting that need must be
generally accepted if our objectives of
democratic education are ever to be
reached.
Florida, no less than'the nation, is
confronted with the challenge to
erect new school buildings, for the
growing needs of the State's youth
demand that new schools must be
built at a faster rate than ever before.
The successful answer to this chal-
lenge will rest, to a large extent, upon
the shoulders of the architect. By
training and experience he is the best
qualified of all individuals to translate
educational philosophies into build-
ings that are both functionally and
aesthetically successful.
But neither architects nor educa-
tors, working as separate groups, can
alone insure the success of Florida's
educational building program. Neither
the mere multiplication of classrooms
on one hand, nor an isolated state-
ment of teaching requirements on the
other will do the job. What is re-
quired is cooperative enterprise-the
interested action of all those repre-
senting every phase of the educational
and civic community. And it is
needed as a vital part during every
planning stage of a building project-
educational, architectural, financial.
Only through such cooperation can
the educational methods and phil-
osophies of a dynamic civilization be
put into practical execution in terms
of the best school plants that man's
ingenuity can create.
I would like, therefore, to focus
the attention of the educators, archi-


tects and public on the importance
of co-operative planning of schools.
Teamwork is of the essence and is the
key to ultimate success in this vital
task. The concept of education and
of building design which the public
and the professionals entertain will
have a strong impact upon the kind
of school buildings that. are being
built, and will continue to be built
during the next decade, in Florida.
A completed building does not
represent the exclusive interest of
teachers, of school administrators, of
pupils, or of architects. Indeed, the
community interest in all phases of its
planning-from site selection, through
the writing of a clearly, expressed
educational program and philosophy,
right up through the design and con-
struction of the new building.
This is no mean task. Best results
can not be obtained by a solo per-
formance-no matter how brilliant
the solo performer may be. Com-
plexities of modern educational re-
quirements and of architectural
planning to meet them-are too great
for a single-minded approach. The
prima donna is an anachronism in
this picture.
How can this task best be accom-
plished? How can the varying inter-
ests of a community be marshalled
cooperatively to assure best results?
First, educational goals must be
postulated, objectives defined, specifi-
cations of an educational program
clearly stated for each particular school
district. This, the result of study and
analysis of many civic groups, then
comes to the architect as a formal and
well-documented report. It comes
from the administrative head of the
school district and constitutes a pro-
gram of requirements which must be


translated into a school plant that will
satisfy each of its various phases.
When the architect takes it, his
initial job is to develop a second
program-an architectural one. This
lists all areas, building spaces and
facilities needed for developing the
entire school plant, not only the
building itself, but the site as well.
Here, again, a solo performance by
the architect and his staff is undesir-
able. Rather, that job should be done
through collaborative effort on the
part of several professionals-educa-
tors who will use the building as well
as the architects who are to design it.
This cannot be emphasized too
strongly. Because it has not been
common practice in the past, many
school plants have become obsolete
before the drawings left the architects'
board. This initial architectural pro-
gram is the vital step needed before
drawings are started. It supplements,
in local, specific terms, the formal
policies of the education program.
And it must necessarily be a product
of research on the part of the
architect.
This research is partly technical, of
course. But its most important phases
will be developed through first-hand
contact with those who will use the
plant-teachers, supervisors, custo-
dians, school administrators. From
them will come data vital to the archi-
tectural program-what subjects will
be taught, what techniques employed
and with what equipment. How will
the school be operated; what special
requirements must be met; what
spaces and facilities are needed now
and what can be allocated to future
expansion?
Only when such questions as these
are fully answered is the architectural


6. THE FLORIDA ARCHITECT








program completed. And it is obvious
that in the development of that pro-
gram the school superintendent stands
as the moderator, the architect as the
organizer, of the necessary research.
But its preparation may involve many
individuals. It always involves ex-
haustive investigation, careful analysis
of needs, keen interpretation of
policies. And it calls for a wealth of
imagination and a whole series of
skills on the part of educators and
architects alike.
The people of a school district
should be made to realize those facts.
They should be somehow made to see
that there is a close inter-action be-
tween the statement of educational
needs and the architect's design
scheme. They should understand, to
their own benefit, that an inadequate
statement of educational needs is just
as sinful as an architectural design
that is a poor interpretation of an
educational program. The community
itself must learn, through its own co-
operative interest, that neglect in
either area will inevitably result in a
completed structure that was doomed
to failure from the start.
It is, of course, the architect's com-
plete responsibility to interpret this
educational program in terms of a
building designed with ingenuity,
skill, resourcefulness and thorough-
ness. The right sort of interpretation
develops through preliminary studies
and sketches as the cooperative re-
search develops. The success of a
project is won or lost at this stage of
the work, for it is during these pre-
liminary studies that the form and
character of the building are
established.
But the architect is certainly only
one party to the problem. He can do
much-but costly errors can be
avoided only if real teamwork exists
during the early stages of a school
plant design. There must be a meet-
ing of many alert minds to plan the
kind of a school plant that will
properly fulfill the expanding require-
ments of our Florida youth. This
must come, first of all, from a very
real community cooperation. For
make no mistake about it-the scope
and facilities of a new school will be
no more, no less, than the community
wants.


JANUARY, 1955


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Bloom Bros. Choose JALOCRETE


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In specifying JALOCRETE pre-cast concrete
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the amazing ease and economy of installation of
these unique new windows, as well as their many
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For specifications, and complete information
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[Illustrated here are two
different uses of three-di-
mensional ceramics in the
same building-The Mor-
rison Cafeteria in Orlando.
Left are tiles in low relief
depicting the signs of the
Zodiac. Tiles are set into
a wall panel that consti-
tutes a focal point of the
interior design at the en-
trance to the cafeteria.









Ceramics In Three Dimensions

By Miska F. Petersham, Ft. Lauderdale










Signs of the Zodiac are
developed also as half-
round ceramic figures set
away from the wall suf-
ficiently to permit instal-
lation of lighting behind
them. The figures are four
feet in height, boldly mod-
eled and colored to con.
trast with the plain plaster
panel background. Though
these are interior ceramics,
the same general type of
glazed and colored figures
could be used with striking
effect on the outside of a
building.


THE FLORIDA ARCHITECT








The Allied Arts and Architecture




This article was prepared for presentation at the

40th Annual Convention of the F. A. A. at Palm

Beach. But lack of time during the committee report

session prevented that; and the Convention direct-

ed its publication here. The Author was the


By FREDERICK G. SEELMAN


Chairman, during 1954, of the F. A. A. Committee

on Allied Arts.


The Allied Arts relation to Archi-
tecture holds a definite component
relationship to any architectural
executed work; and without them the
work would be asthetically expres-
sionless. Further, the designers and
artisans of these Allied Arts partici-
pants must be highly trained aestheti-
cally and be master mechanics in
their respective art specialty.
In the long past we have been led
to understand that the usual ref-
erence to Allied Arts has mainly em-
bodied paintings and sculpture. How-
ever, that is not so today and has
not been so for many years in the
past.
We of our profession fully ap-
preciate the artists and artisans who
contribute artistically of their skill
and art, directed and influenced by
the original and final architectural
concept of the architect. Of course,
many of them have developed their
personal aesthetical concept in their
respective fields of work with great
success and satisfaction and therefore
have been chosen by the architect to
collaborate with him on a project.
The Allied Arts today are very nu-
merous and far reaching into the con-
struction field where aesthetic expres-
sion is indicated or called for. For
instance, the sculptor when he works
in stone or marble, does not need a
collaborator. However, when his
work is to be finished in metal, he
requires the collaboration of a skilled
JANUARY, 1955


molder, metal caster and finisher. All
must be artisans highly skilled in
their respective fields so as to carry
out in minute detail the particular
artistic expression of the sculptor or
designer.
The clay modeller also holds a
highly respected place in the field of
Arts, as we all know.
The wood carver has a worthy repu-
tation of artistic ability in design and
execution of his work; and his ability
ranks high in the field of Allied Arts.
Then we might mention the hand
wrought metal-smith who likewise
must have the skill of an artist and
thoroughly understand the reactions
of the various metals while being
wrought. His work covers scores of
items; as grilles, furniture, lighting
fixtures, balustrades, fences, gateways,
doors, stands, utensils, etc. Here I
would also class and mention the
sheet metal-smith who includes a
field covering many items of the
wrought metal-smith.
From the metal department we
step over to the plastics division
which has moved with leaps and
bounds into a specialized artistic
field. It includes practically all items
mentioned in the wrought metal-
smith's list and many more, because
of the ability to cast many items
which are produced on a production
line. Vulcanized items have also
made a mark for themselves. How-
ever, they have been surpassed by the


plastics, because mainly of color
possibilities not obtainable by vul-
canized rubber. Nevertheless we must
give them reward as fore-runners.
Weaving is another outstanding
art which has stood in highest rank
aesthetically. First we might mention
tapestries-which also include royal
crestings, banners and trappings-
and artistic weavings of linen, cot-
ton, woolen and the synthetic threads
such as glass, nylon, dacron, rayon,
pliable plastics, etc. This also includes
the various grasses and plant fibers
which, interwoven with many of the
above, are most artistic and have
made a permanent place for them-
selves in our Allied Arts list. Color
and textural form varieties have made
these very popular for decorative
uses.
Another most noteworthy art is
that of jewelry. This must not be
minimized to any of the others. There
are tomes illustrating the finest and
most exquisite craftsmanship of yes-
teryear and work of our era-all of
which has, and will have, a perpetual
asthetical living.
This living extends to all popu-
lated countries of the world. A trip
to the New York Museum of Art will
convince the most skeptical of its
artistry, which I would add, shows
only a pittance of the art. The variety
of designed and ground shapes of the
precious stones used in their design
(Continued on Page 18)







Chapter News & Notes


PALM BEACH
A dinner meeting will be held on
January 13 at which the annual report
of the president will be given and
installation of new officers made.
JOHN STETSON, president-elect for
1955 has been working on matters of
Chapter organization and will name
appointees to his new standing com-
mittees at the meeting.
FLORIDA SOUTH and
BROWARD COUNTY
Members of these two Chapters
will again join forces to mark the first
meeting of 1955 with a truly gala
affair-the Annual Architects' Ball.
The date is to be January 15th, the
place the Rod and Reel Club; and
the party will be a formal one, by
invitation that will include wives of
members, guests from associated and
allied groups, and members of the
Draftmen's Club.
Installation of the Florida South
Chapter's new officers will be part of


the program. But it will be only a
small part of it-and about the only
serious part as well. For this affair
is strictly for fun, with decorations in
the form of "three-dimensional mo-
biles fashioned by the architects them-
selves", professional entertainment,
including a dance band and a theme
called "Architects Anonymous".
Last month's meeting of the Flor-
ida South Chapter featured a discus-
sion of "Straw and its uses in archi-
tectural design" by Miss MARY
WHITLOCK. The meeting was also
the occasion for presenting a number
of craftsmanship awards to outstand-
ing artisans of several building trades.

OTHER CHAPTERS
Named in the box below are results
of Chapter elections of officers, and
in some cases directors, that will guide
Chapter destinies during 1955. As
soon as reports have been received
from all Chapter secretaries, a com-


plete roster of Chapter committee
appointments will be published in
these columns. It is hoped that this
information can be made available to
all F.A.A. members in the February
issue of The Florida Architect-and
this will be possible if information
reaches the publication office by
January 20th-the deadline for pre-
paration of the February issue.

U. of F. Students To Be Eligible
For F.A.A.-A.G.C. Honor Awards
JOHN L. R. GRAND, Head of the
U. of F.'s Department of Architecture
and chairman of the sub-committee
on student awards of the Joint Co-
operative Committee, F.A.A.-A.G.C.,
has announced approval by the Joint
Committee of the Honor Award
Program.
. Under this program cash awards of
$50 and a suitable certificate will be
(Continued on Page 18)


NEW OFFICERS TO SERVE DURING 1955


Florida South Chapter
President ----- -- H. SAMUEL KRUSE'
Vice-President -------------T. TRIP RUSSELL
Secretary --------- -H. GEORGE FINK
Treasurer -----...-------..----WAHL J. SNYDER, II
Newly elected Director for 3 years EDWIN T. REEDER
Palm Beach Chapter
President ----------- JOHN STETSON
Vice-President --------JEFFERSON N. POWELL
Secretary ------ HILLIARD T. SMITH, JR.
Treasurer ----------- FREDERICK W. KESSLER
Directors --- PAUL E. KOHLER, JR.
JOHN STETSON
HILLIARD T. SMITH, JR.
FREDERICK W. KESSLER

Broward County Chapter
President --. ------------ ROBERT G. JAHELKA
Vice-President-----..--------WILLIAM F. BIGONEY
Secretary-Treasurer ..----- -- MORTON T. IRONMONGER
Directors .........---------------- ------------- JACK W. ZIMMER
BAYARD C. LUKENS
ROBERT E. HANSEN
JAMES K. POWNALL


Florida North Chapter
President ----------.----------------JACK MOORE
Vice-President -- ...--- .-------- MYRL J. HANES
Secretary .------___ ..----------- J. A. MEEHAN, JR.
Treasurer...------------------------------ HARRY L. LINDSEY
Florida Central Chapter
President -------------------------------RICHARD E. JESSEN
Vice-President ..-----.-----------. RALPH P. LOVELOCK
Treasurer .------------------------ANTHONY L. PULLARA
Secretary -------------ERNEST T. H. BOWEN, II
Newly elected Director for 3 years _ROLAND W. SELLEW
Daytona Beach Chapter
President ..--- .-------------. DAVID A. LEETE
Vice-President....----..----------- WALTER K. SMITH
Secretary .--------------..CRAIG J. GEHLERT
Treasurer--.....-------------- HARRY M. GRIFFIN
Executive Committee ----- DAVID A. LEETE
WALTER K. SMITH
CRAIG J. GEHLERT
FRANCIS W. CRAIG
WILLIAM R. GOMON
Florida North Central Chapter
President---- -- PEARCE L. BARRETT, JR.
Vice-President ------- -ROBERT H. BROWN, JR.
Secretary-Treasurer .-..------------.- DAVID W. POTTER


in THE FLORIDA ARCHITECT


CHAPTERS ELECT







1DO


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Sunder construction
S :in Orlando. Roof
r slabs, s loor slabs,
A are all prestressed
Se precast concrete . .
furnished by Hollo-
S b way Concrete Prod-
S ucts Co. of Winter
Park, Fla. Charles
Johnson, Architect..
v'a of.. ut i E. M. Scott, Contrac-
tor . Lakeland
Engineering Associ-
ates, Inc., Prestress-
ing Consultants.
Double Tee roof
spans vary from 36
to 40 feet. The
beams and columns
are hollow. Of spe-
cial interest is the
two-story column cast
in one piece.





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variety of units is now being made under controlled conditions by the
firms listed below. These prestressed concrete members are now avail-
able. They can be specified in sizes and shapes to meet a range of
span, load and design conditions. Prestressed concrete units have low
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JANUARY, 1955


JANUAY, 155 1


11
1 1







Publicity


With A


Purpose




Pre Convention Exhibit at

St. Petersburg Will Become

A Yearly Affair.


A program for capturing public in-
terest in architectural designs and serv-
ices proved so successful that F.A.A.
members in Pinellas County plan to
make it a regular yearly event.
It is an exhibit of local architects'
work, assembled by a local group,
hung in an exhibit gallery of a local
department store, publicized by local
press and radio- and excellently at-
tended by obviously-interested groups
of local people. The local character
of the event focused attention on it.
And it proved to be a better-than-
good opportunity to dramatize both
the range and the worth of the archi-
tect's professional services.
The show, held in St. Petersburg
at the Harrison Galleries of the Maas


Brothers department store, played to
a continuous stream of visitors during
the week of November 4 to 11 -
just prior to the F.A.A. Convention.
Organization of the exhibit and re-
sponsibility for its publicity lay in an
informal committee of four men -
MARTIN FISHBACK, BLANCHARD JOLLY,
WINFIELD LOTT and WILLIAM B.
HARVARD. Eight other St. Petersburg
architects with one guest exhibitor
from Tampa prepared the panels
and models making up the exhibit.
In addition to local press support,
the show put on one T-V program.


two radio interviews and a series of
radio spot announcements during the
week. Posters were blueprinted from
one sign; and 50 were distributed in
good spots throughout town as adver-
tisements of the exhibit.
From start to finish, wives of seven
exhibitors gave their time to help pre-
pare and promote the exhibit, then
took turns on a planned schedule as
attendants at the show. According
to MRS. WINFIELD LOTT these "seven
willing wives" were eager to cooperate
and "were only too pleased to be
asked to help"


Discussing successful results are, William B. Harvard,
chairman of the 1954 F.A.A. committee on Public
Information, Alfred Schelm, manager of Mass Brothers,
and Elliott B. Hadley, another of the participating archi-
tects. All seem highly pleased with the entire exhibit
which will be repeated in St. Petersburg as yearly event.


Martin Fishback, Blanchard Jolly and Winfield Lott,
three of the St. Pete exhibit committee, discuss plans
and panel presentation. Included as panels were blown-
up pages from the booklet "Presenting Your Architect."
They served visitors as information on the scope and
values of architectural services.


THE FLORIDA ARCHITECT


Part of the well-arranged exhibit for which space in the Mass Brothers
store in St. Petersburg was offered by the store's management. The
arrangement was good for the store, good for the architects.







News & Notes
(Continued from Page 10)
given U. of F. students in architecture
and building construction each year.
An award will be given each semester,
alternating between the two groups;
and each will be presented to the
winner by the Dean of the College
of Architecture and Allied Arts at
meetings or functions of the Student
Chapter of the A.I.A. and the Stu-
dent Contractors and Builders Asso-
ciation.
The award will be based on ex-
cellence of drawings submitted by
students. For architectural students
the basis will be a sheet of architec-
tural working drawings; and for con-
struction students it will be a sheet
of construction details. Work of both
groups will be judged for completeness
and correctness of material shown and
on excellence of presentation.
Preliminary screening of student
work will be by the faculty, with final
judging by juries appointed by the
F.A.A. and A.G.C. for architectural
and construction students respectively.

Jacksonville Civil Service Board
Seeks Office Engineer Candidate
A Civil Service Entrance Exam-
ination will be given on January 28
to establish an eligible list for the
position of Office Engineer, Build-
ing Department, Jacksonville, Florida.
Applications should be made at once
to City Civil Service Board, Utilities
Building, 34 South Laura St., Jack-
sonville. January 21 is the deadline
for applications, but those postmarked
before midnight of that date will be
accepted.
The position carries a salary of
$500 to $575 per month and calls
for a citizen of the U. S. registered
in Florida as a professional engineer
with experience that includes at least
four years of structural engineering.
Age must be from 25 to 44; and a
medical examination is required to
acquire a permanent status. To be
eligible, applicants must submit proof
of age, registration and engineering
experience.
To the successful candidate the
position, which has been open for
some time, holds good opportunities
for both accomplishment and ad-
vancement, according to those close
to the Jacksonville situation.
JANUARY, 1955









What Makes A Good Job?


FIRST -
Good Design, Functional
Layout; with drawings and
specifications by qualified
Architects and Engineers.

SECOND
Qualified and Experienced
General Contractors.

THIRD
Qualified and Experienced
Sub-Contractors and Specialists
-like Miller Electric Company
who have stood the acid-test
for over twenty-five years.



Independent Life and Accident Insurance
Company's Home Office Building, Jack-
sonville, Florida. Kemp, Bunch & Jack-
son, Architects; Robert M. Garth, Elec-
0o trical Engineer; S. S. Jacobs Company,
A &ld Y-L General Contractor.


MILLER ELECTRIC COMPANY

of Florida

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575 DORA STREET JACKSONVILLE, FLORIDA


14 THE FLORIDA ARCHITECT







Year of Consolidation
(Continued from Page 4)
its business affairs and programs grow
more ambitious and complex yearly.
For example, our budget this year-
the largest in our history and ade-
quately backed by resources-is almost
exactly ten times that of just a few
years ago. There is a need for co-
ordinating our programs as well as
our policies. And more than ever
there is a need for a central, per-
manent operating office that can ef-
fectively develop that coordination.
This suggests, of course, that the
question of a full-time Executive-
Secretary with facilities adequate to
his requirements, is still one of press-
ing importance. I believe that by
the end of this year we will be in
a practical position to get an execu-
tive secretary's office going on a prac-
tical, full-time basis And one of our
goals this year is to work out details
of a plan than will permit its estab-
lishment on a sound basis by Jan-
uary, 1956.
Finally-Our overall goal for this
coming year is to make the Florida
Association of Architects regarded as
a "working organization". As the
Bar Association is an essential and
active organization for lawyers and
the American Medical Association
has become a professional criterion
for doctors, so, I believe, can the
F. A. A. become for the architectural
profession of our State. As the Presi-
dent of the F. A. A. I intend to do
all possible to reach that high stan-
dard during the coming year. No
one can achieve such a goal alone. But
with the help and interest of every
F. A. A. member, there is hardly a
limit to what the F. A. A. itself can
do.


New President Names
Committee Chairmen
Work of the 1955 F. A. A. Ad-
ministration will get off to a flying
start early in January at the organi-
zational meeting of the Executive
Board in Jacksonville. Secretary-Treas-
urer Edgar S. Wortman is notifying
all officers and directors-including
alternates-that the meeting will be
held on January 8, 1955, at the
(Continued on Page 17)
JANUARY, 1955


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1111111111111111111111111111111111111111







Florida South's T-V
(Continued from Page 5)
tion against eccentric clothes or flashy
patterns in neckwear.
The program must have some visual
interest. Usually speeches over TV
are static and dull unless the speaker
is a gifted orator. Use of photographs,
sketches, plans-or even simple draw-
ings done in front of the camera-
gives life to the program. And it also
tends to reassure an uneasy architect
participant.
The architects are encouraged to
show and discuss their own work
when applicable. But it must be
done objectively. The program is
no branch of the "Mutual Admira-
tion Society." Often there are re-
quests for plans of houses shown.
We have found an attempt to comply
with these requests unwise. It proved
time-consuming to the architect and
a nuisance to the studio.
Sole purpose of our part of the
program is to get the architect's
message across to the widest pos-
sible audience. Though sponsored


by the Florida South Chapter of the
American Institute of Architects-a
fact mentioned during the introduc-
tion-we make no attempt to dif-
ferentiate further between registered
architects who are A.I.A. members
and those who are not. We feel that
whatever helps the profession as a
whole is of value to us as a group.
There are some things that I'm
sure the station would not like-and
that our own A.I.A. chapter would
not condone. Under Judy's careful
guidance and the format wisely estab-
lished by AL PARKER and SAM KRUsE
-who originally developed the pro-
gram-these things have simply not
come up.
For instance, we have never favored
any product or allowed ourselves to
become associated with advertising
in any way. The program is spon-
sored, of course, but chiefly by man-
ufacturers of food products, tourist
bureaus or other businesses in no
way allied with building construction.
I might mention in passing that these
companies seem quite happy with
their architectural representation; and
presumably it sells as many beans


for them as would a series of lec-
tures by authorities on bean culture.
No participant has ever attempted
to enlarge upon his own unique
gifts at the expense of his profession.
But the opposite has certainly been
true! In fact, we have had a good
chance to deliver some resounding
whacks at advertising by architects,
at plan services and at other border-
line gimmicks which have embar-
rassed and annoyed all architects who
practice their profession legitimately.
Architects have much to offer the
television audience. Their opportun-
ities to study the solution of many
of the home-owner's problems makes
their advice valuable. Their natural
ability to express themselves in graphic
form makes their message easily un-
derstood.
In turn, we architects can obtain
much from television. Each of us
owes it to our profession to become
as well known as possible in our
community, so that in our efforts
to improve that community we will
have essential support. In television
architects can develop a common
means to that end.





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Chairman Named
(Continued from Page 15)
Roosevelt Hotel, Jacksonville, start-
ing at 12:30 P.M.
PRESIDENT GAMBLE made it clear
there is to be nothing "star-chamber"
about the meeting and stated that
visitors from any Chapter would be
welcome at the Executive Board ses-
sion.
He also announced locations for
other 1955 meetings of the F. A. A.
Executive Board. In April, the meet-
ing will be in Daytona Beach. At
this time plans will be mapped for
the 1955 41st Annual Convention to
be held in Daytona Beach. Third
meeting, in July, will be in Miami.
Final meeting of the year will take
place just prior to the 41st Conven-
tion in Daytona Beach.
Appointments of committee chair-
men have also been announced by the
new F. A. A. president. The follow-
ing were named to head standing
committees:
Legislative-FRANKLIN S. BUNCH,
Florida North Chapter.
Public Information-L. ALEX HAT-
TON, Florida Central Chapter.
Relations with the Construction
Industry IGOR B. POLEVITZKY,
Florida South Chapter.
Uniform Building Codes-JOSEPH
SHIFALO, Florida Central Chapter.
Board of Trustees, Scholarship
Fund-JOHN L. R. GRAND, Florida
Central Chapter.
Education and Registration-SAN-
FORD W. GoIN, Florida North Chap-
ter.
Chairmen for a number of other
committees were also named. They
include the following:
Membership-EDWARD GRAFTON,
Florida South Chapter.
By-Laws JEFFERSON POWELL,
Palm Beach Chapter
Architect-Engineer Joint Commit-
tee-GEORGE J. VOTAW, Palm Beach
Chapter.
Joint Cooperative Committee,
F.A.A. A.G.C.-G. CLINTON GAM-
BLE, Broward County Chapter.
Full membership of these com-
mittees will be announced at the
January Executive Board meeting and
will be published in the February
issue of The Florida Architect.
JANUARY, 1955


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Creed for the Building Industry

Excerpts from an address given by George H. Miehls, President, Albert Kahn
Associated Architects and Engineers, Inc., before a joint meeting of the East
Tennessee Chapter, A.I.A. and the Knoxville Chapter, Tennessee Society of
Professional Engineers.


Construction is definitely every-
one's business. We are all allied to
it in some form or other-whether
we design, or build, or manufacture
or consume. Nowhere in the history
of nations has this been more forcibly
exemplified than it has here in
America. If the construction industry
is virile and healthy, you can insure
the virility and health of the entire
economy and the premium on the
insurance policy need not be great.
What a field for service for those
who qualify by experience, training
and technical know-how in planning
and design and construction!
If ever there is an American Period
of architecture, I believe that it will
reflect the constant change with
which American industry and com-
merce have imbued it; it will reflect
the cycle of build, alter, tear down
and rebuild as exemplified by in-
dustry and commerce, particularly
over the past half century. Progress
and change are nurtured on discon-
tent. America was founded on that
premise, for the American people
were initially comprised of the dis-
contented elements of many nations
-men with ambition, men with a
desire for liberty, men who were
willing to carve out of the wilderness
a place for themselves and their
homes by the work of their hands
and love in their hearts.
I hope that we shall never lose that
discontent, because upon it we make
progress, we build commerce, we in-
terchange ideas and products and
ownership. It is this incessant and
insatiable desire for change and im-
provement that has given American
industry and commerce their stature
and has required construction
methods to keep pace.
History will probably record this
era as one of discard and waste. Cer-
tainly there is waste in the commonly
accepted definition of the word. But
the commonly accepted definition is


not entirely correct. To denude our
forests without reforestation and per-
mit the fertile soils of our fields to be
eroded into rivers and oceans be-
yond recovery-that is waste. To take
crops from farms with no effort to
maintain the fertility of the soil-
that is waste. To squander time in
useless pursuits-that is waste. To
discard the individual know-how and
experience accumulated over many
years by arbitrary forced retirement
from active productive opportunity--
that, too, in my opinion, is waste.
But waste in the commonly ac-
cepted definition is not an evil when
it is instrumental in providing some-
thing better than what is thereby re-
placed. If a better engine can be
built which uses one-third less fuel
than the old one, thereby in effect
increasing our fuel reserves, then we
are certainly justified in discarding
the old. If a locomotive can be con-
structed which converts an inexpen-
sive fuel into electric energy, thereby
requiring less weight and providing
increased tractive power, then we are
certainly justified in discarding the
coal fired steam locomotive.
That type of discard is not waste
at all-it is in effect conservation of
energy. That is the motivating imagi-
nation by means of which we have
in our homes the automatic washer,
the dryer, the electric stove; through
such means, we have on our farms
the tractor, the gang plow, the com-
bined reaper. That is the American
way-whereby man's labor is taken
over by machine, whereby we have
been able to produce more and are
able to enjoy more of what we pro-
duce and the comforts and con-
veniences incidental to them.
That is why we have more in
America than in any other land un-
der the sun.

-Reprinted with appreciation from the
Monthly Bulletin, Michigan Society of
Architects.


THE ALLIED ARTS
AND ARCHITECTURE

(Continued from Page 9)
and assembly are indeed the work of
an outstanding artist in this special
profession.
While jewelry has been mentioned,
one other art work must not be over-
looked that is also a most noteworthy
family to jewelry. That is household
silver and gold ware. How many of
us have marvelled also at its artistry
through design and workmanship. I
would like to remind you of the ex-
quisitely artistically executed items
that have been originated for the
many royal courts of Europe, Near
East and Asia. I do not have space
nor time here to mention some of the
most noted items of the various coun-
tries. Instead I suggest you visit
museums and silver and gold ware
marts of your city and am sure you
will have a most enjoyable sojourn
of interest and education.
Another important and most out-
standing art is china and clay ware
including objects of art. I am most
sure that all of you are somewhat
familiar with some of the china ware
originating in China, then moving
westward to Europe, where it rose
to its height and is still held. Ger-
many, England and Italy were first
to take hold of this art. Germany,
because of its fine clay deposits, rose
rapidly in this field and practically
had a closed market of the world.
This result made it possible to cater
to the courts of royalty where the
designers and artisans had their
greatest opportunity in the aesthetical
field of china ware and which are
still renowned.
Next, clay loam took an inning, in
which clay pottery and objects of art
in most interesting designs and execu-
tion placed them in the arts class. I
refer to the group without glaze fin-
ish. These took place in the Medi-
terranean countries, mainly Spain and
Italy, in the shapes of ornate flower
pots, large water urns and many food
utensils, all of which were of dis-
tinctive and artistic form.
Later glazes were introduced which
enhanced their appearances two fold,
thereby stimulating the business. To
this chapter of clay must most as-
suredly be added Terra Cotta in its
ornamental fabrication.
THE FLORIDA ARCHITECT


1111111111111111111111111111111111111111






During all this activity there came
to being in Southern Italy in the
sixteenth century a very outstanding
clay modeller by the name of Luca
della Robbia who designed, molded
and fired the finest polychrome
glazed clay objects. He became the
outstanding artist manufacturer of
his work and was commissioned by
many of Italy's royal court members
to design and execute glazed tile
items for them. He was the first
artisan of this work to secretly invent
a method whereby he was able to
manufacture large size terra cotta
areas without distortion nor loss of
color work. This secret he handed
down to his sons and daughters who
held fast the secret and prospered
through many years.
In our time, in the United States,
it has been known as architectural
terra cotta. This has had its most
active life during the years of 1900
through 1925 (as I can recall) in the
northern metropolitan cities. This as
you all no doubt know, was glazed-
and I refer to the exterior treatment
of buildings. While all of the design
had been originated in the architect's
office, yet all work had to be clay
modelled to architect's approval be-
fore it was glazed and fired. To ac-
complish this work it was necessary
to acquire aesthetically trained model-
lers as personnel, also artisans who
knew their molding work to the best.
I feel it is in order to add the
artistic work of the leather worker
artist. First, he must have that ar-
tistic concept for design; and then
he must be a qualified adept carver,
somewhat like a wood carver-only
his tools are quite different and he
must be individually trained in their
use. Leather's use for many furniture
finishes, murals, clothing and spe-
cialty sales items is well known.
There is another field akin to our
profession which is most important
to complete the harmonious esthetic
accomplishment the architect has as
his conception. That is the co-opera-
tion of the Interior Decorator. A per-
fect result is always achieved when
both parties have first discussed all
interior decorations and furnishings
so as to be in harmony with the
architectural concept of the architect.
Today glass takes a very important
place in esthetical design and utili-
tarian uses--also architectural col-
(Continued on Page 20)


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JANUARY, 1955







THE ALLIED ARTS
(Continued from Page 19)
elaboration in the completion of the
architect's concept of his project. For
instance, glass mosaics have estab-
lished a permanent place for them-
selves, as have marble mosaics-also,
to mention the fore-runner, leaded
glass, which has found great popu-
larity in the use of ecclesiastical
windows and panels in cathedrals
throughout the world. This artist had
to have special artistic ability, as well
as mechanical, in the creation and
finishing of his work.
Another worthy and well-estab-
lished profession is in the Industrial
Design field. All aesthetically-minded
and trained professionals in the field
of art, whether in artistic design or
artisan who molds and shapes the
final design concept, cannot leave out
the Industrial Designer who has made
for himself a niche in the design and
manufacture of industrial products,
items, machines and utilities.
All of these artists and artisans are
part of the Association of Allied Arts
-or Artists which I believe is a bet-
ter overall definition embodying the
art masters of design who have
created works of art of many manu-
factured products.
In summation, the above are defi-
nitely Allied Arts to Architecture,
even though I have not included all
that contribute toward it. The un-
mentioned I leave to your selection
and choice.
In preparing this paper, being of
aesthetic mind and endeavor covering
the subjects mentioned, I may have
left unmentioned others of equal rank
and importance. If so, please forgive
my oversight, as all are well rewarded
and described by other more in-
formed writers.
To achieve the highest result in art
of a structure, there must be a har-
monious association of all the artists
and artisans while creating their spe-
cial branch of the work. The architect
here holds the very important posi-
tion of planner, coordinator and di-
rector.
Allied Arts personnel should con-
stantly strive to have their art work
live as of today, our living time, and
not perpetuate the dead past. This
art must also consider vividly the use
of working materials that are con-
temporary of our times.
20


Producers' Council Program


Architects in the Jacksonville and
Miami areas will recall with consider-
able pleasure the Producers' Council
Caravan visits to both cities. Billed
by national headquarters of the build-
ing materials and products organiza-
tion as "The Most Unusual Presenta-
tion of Product Information", both
Caravan exhibits played to a con-
stant stream of interested building
professionals. The shows justified their
billing in both cities; and members of
each local Council Chapter expressed
satisfaction with the scope of products
shown and the volume of visitors to
them.
Announcement has been made that
this year the size of Caravan shows
will be doubled. Instead of a single
huge van holding some 42 individual
exhibits, the 1955 traveling show will
include two trailer-trucks. Exhibits of
more than 80 nationally manufactured
building products will make up the
new show which, this year as in past
ones, will play to cities in every section
of the country. The itinerary, which
will begin shortly after the new year
has settled into its stride, will cover
33 of the country's major marketing
centers. As last year Florida cities
will be visited in the fall.
In the meantime, local Producers'
Council groups in Miami and Jack-
sonville are about at the mid-point in
their yearly program to keep archi-
tects and builders informed' about
products handled by their member
firms. High point of the Miami
Chapter's December meeting, how-
ever, had nothing to do with products
-or even business.
This was the annual Christmas


Party for all Chapter members-now
numbering over 50-and architects of
both the Broward County and Florida
South Chapters. Ladies, of course,
were also invited; and the evening of
December 14th found the Coral
Gables Country Club the scene of
fine hospitality, for a gala-mood crowd
that numbered close to the three
hundred mark.
Program for the remainder of the
year for the Miami Chapter will
include three more meetings to which
architects of the area are cordially
invited. The first will be on Tuesday
evening, February 22nd, when the
Ludman Corporation, one of the
several jalousie manufacturers in the
Miami area, will present information
about their products titled, "Problems
of Fenestration in Modern Archi-
tecture."
Second of the 1955 spring sched-
ule will be held April 19th-also a
Tuesday evening. This is the annual
"Table-Top Meeting" at which all
the Miami Chapter members will
attempt to present some new facet
or point of information about their
product. Individual exhibits will not
be extensive. They will be limited
to what can be shown on top of a
table-hence the name given to this
particular meeting.
Final meeting of the season will
be on May 24th, when the Arm-
strong Cork Company will present
their products and a discussion of
"The Application of and Uses of In-
dustrial and Interior Finishes." All
these meetings will be held at the
Coral Gables Country Club.


OBJECTIVES
The objectives of the Florida Association of Architects shall be to unite
the architectural profession within the State of Florida to promote and forward
the objectives of the The American Institute of Architects; to stimulate and
encourage continual improvement within the profession; to cooperate with
the other professions; to promote and participate in the matters of general
public welfare, and represent and act for the architectural profession in the
State; and to promote educational and public relations programs for the
advancement of the profession.

JANUARY, 1955



















































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