<%BANNER%>
HIDE
 Copyright
 Front Cover
 Take the bushel off the light
 J.C.C. takes its first long...
 Antiquity and antipaso; art and...
 Uniform code for Dade county
 Chapter news and notes
 J.C.C. takes its first long step...
 There's more to form than...
 Producers' council program
 Chapter news and notes (continued...
 Architecture under the sun
 Back Cover


AIAFL



Florida architect
ALL VOLUMES CITATION SEARCH THUMBNAILS PAGE IMAGE ZOOMABLE
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00073793/00003
 Material Information
Title: Florida architect
Physical Description: v. : ill. ; 30 cm.
Language: English
Creator: American Institute of Architects -- Florida Association
Florida Association of Architects
Publisher: Florida Association of the American Institute of Architects.
Place of Publication: Tallahassee Fla
Creation Date: September 1954
Frequency: quarterly
regular
 Subjects
Subjects / Keywords: Architecture -- Periodicals -- Florida   ( lcsh )
Genre: periodical   ( marcgt )
serial   ( sobekcm )
 Notes
Dates or Sequential Designation: Vol. 4, no. 3 (July 1954)-
Dates or Sequential Designation: Ceased in 1996.
Issuing Body: Official journal of the Florida Association of the American Institute of Architects.
Issuing Body: Issued by: Florida Association of Architects of the American Institute of Architects, 1954- ; Florida Association of the American Institute of Architects, <1980->.
 Record Information
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: oclc - 06827129
lccn - sn 80002445
issn - 0015-3907
System ID: UF00073793:00003
 Related Items
Preceded by: Bulletin (Florida Association of Architects)
Succeeded by: Florida/Caribbean architect

Table of Contents
    Copyright
        Copyright
    Front Cover
        Front Cover 1
        Front Cover 2
    Take the bushel off the light
        Page 1
        Page 2
    J.C.C. takes its first long step
        Page 3
        Page 4
    Antiquity and antipaso; art and aquavit
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
    Uniform code for Dade county
        Page 10
    Chapter news and notes
        Page 11
    J.C.C. takes its first long step (continued from page 3)
        Page 12
        Page 13
    There's more to form than function
        Page 14
        Page 15
    Producers' council program
        Page 16
    Chapter news and notes (continued from page 11)
        Page 17
        Page 18
        Page 19
    Architecture under the sun
        Page 20
    Back Cover
        Back Cover 1
        Back Cover 2
Full Text






Ij i Ari


Official Journal
FLORIDA ASSOCIATION
AMERICAN INSTITUTE


OF
OF


ARCHITECTS
ARCHITECTS


September
*1954*


__ 1_ __~__ ...


I









I


Ours is the Pledge


PFA


So, when you build... give us a chance to fulfill our
pledge, won't you?


IN DUtSTR I IS


Ft. LAUDERDALE
Phone 3-5455
1335 Northeast 26th St.


HIGHEST QUALITY
Certified Concrete Building and Column
Blocks Central and Transit-Mixed Concrete *
Concrete Aggregates Concrete Joists Dox
System for Floors and Roofs Prestressed
Beams Precast Channel Slabs Large
Precast Wall Panels Cement Rock *
Sand Cement, Slump, Fire and Common
Brick Stepping Stones Reinforcing Steel *
Lumber Millwork Plastering Materials
Vermiculite Products Roofing Materials *
Builders' Hardware Builders' Supplies
All our concrete and concrete products are tested constantly)
the following independent testing laboratories: H. C. Nutting
Pittsburgh Testing Laboratory and Wingerter Laboratories,


MIAMI
Phone 2-7261
3075 North Miami Ave.


POMPANO
Phone 9493


We, in this company, have two major aims... both of
equal importance.

FTtt we promise to keep ourselves in a position at
all times to supply you with the finest quality concrete,
quarry and concrete products, building materials and
builders' supplies.

SWh we want every builder in this area to be
able to truthfully say that they enjoy doing business
with us... because of our conscientious effort to render
topnotch service with cheerful, courteous attention to
the smallest detail.









Florida Architect

Official Journal of the
Florida Association of Architects
of the Ameriean Institute of Architects

SEPTEMBER, 1954 VOL. 4, NO. 5


Officers of The F. A. A.
Igor B. Polevitzky ----- President
250 N. E. 18th St., Miami
G. Clinton Gamble ---Secy.-Treas.
1407 E. Las Olas Blvd., Ft. Laud.

Directors
Florida North Central Chapter
James A. Stripling David W. Potter
Florida South Chapter
T. Trip Russell Herbert H. Johnson
Palm Beach Chapter
George J. Votaw Edgar S. Wortman
Broward County Chapter
Robert G. Jahelka
Morton T. Ironmonger
Florida North Chapter
Edward M. Fearney Franklin S. Bunch
Florida Central Chapter
John Bruce Smith Lawrance W. Hitt
Daytona Beach Chapter
Francis R. Walton David A. Leete


THE FLORIDA ARCHITECT is published
monthly under the authority and direction
of the Florida Association of Architects'
Publication Committee: Igor B. Polevitzky,
G. Clinton Gamble, Edwin T. Reeder. Edi-
tor: Roger W. Sherman.
Correspondents Broward County Chap-
ter: Morton T. Ironmonger Florida
North Chapter: Robert E. Crosland, Ocala;
F. A. Hollingsworth, St. Augustine; Lee
H-oper, JacKtnv.lie; H. L. Lindsey, G(aines-
ville; J. H. Look Pensacola E. J. Moughton,
Sanford Florida North Central Chap-
ter: Norman P. Gross, Panama City Area;
Henry T. Hey, Marianna Area; Charles W.
Saunders Jr. Tallahassee Area .. Florida
Central Chapter: Henry L Roberts, Tampa;
W. Kenneth Miller, Orlando; John M. Cro-
well, Sarasota.
Editorial contributions, information on
Chapter and individual activities and cor-
respondence are welcomed; but publication
of any particular item cannot be guaran-
teed and all copy is subject to approval
of the Publication Committee. All or part
of the FLORIDA ARCHITECT'S editorial
material may be freely reprinted provided
credit is accorded both the FLORIDA AR-
CHITECT and the author for prior publi-
cation.
Also welcomed are advertisements of
those materials, products and services
names, or illustrations of such materials
and products in editorial columns or ad-
vertising pages does not constitute en-
dorsement by either the Publication Com-
mittee or the Florida Assocaitlon of Archi-
tects.
Address all communications relative to
both editorial and advertising matters to
the Editor, 7225 S. W. 82nd Court, Miami
43, Florida.
MCMURRAY- 2 MIAMI
SEPTEMBER, 1954


Take the Bushel


Off the Light!


Just received from Ketchum, Inc., public relations counsellors to
the A.I.A., is a report on what many of the Institute's 116 Chapters
are doing to further good public reltaions in local areas. It covers
action by architects in maintaining good relations with newspapers, in
providing the public with informative and entertaining exhibits of
architects' work.
The report also touched on architects' participation in civic enter-
prises, mentioned forums and conferences in which architects have
played a part, speeches they have made. It's a 14-page document,
crammed full with evidence that collectively, the profession is doing
many and varied things to keep itself and its work attractively before
the public eye.
But in this document the word "Florida," is mentioned exactly
twice once in connection with an exhibit put on by the University's
Student Chapter, again in noting that Palm Beach has developed a
15-minute radio program. That's all!
We know that Florida chapters are doing more in the way of fur-
thering good local public relations than Ketchum's report would indi-
cate. But absence of detail as to what is being done indicates at least
two things. One is the fact that Chapters are hiding the light of their
local activities under a bushel of silence! The other stems from the
first. It's a lack of coordination between Chapters that means real
loss of overall public relations power.
That can easily be set to right. A bit of questioning and corre-
spondence is all it takes.
Let every Chapter Public Relations Chairman list what's being
done locally by his Chapter and the results being accomplished. Then,
send these lists to this magazine The Florida Architect, 7225
S W. 82nd Court, Miami 43, Florida. The editor will not only pub-
lish them in the interests of other Chapters; but he will also undertake
to furnish a report on the public relations doings of all Florida Chap-
ters to the Octagon in Washington and to Ketchum, Inc., in Pitts-
burg.
A Florida Round-up of this kind would make good reading for the
October issue. How about it, PR Chairmen? It's up to you!

Speaking of PR a Florida South member suggests that the F.A.A.
develop a Small House Bureau. Other architects' groups have been
successful in bringing their talents before the public via designs of
small houses. And profitably, too.
The proper kind of program could furnish newspapers of the State
with well-designed small home material to replace some of the poor
syndicated stuff now being used. It would bring Florida architects
the kind of small house business that, through such channels, out-of-
state designers are now getting. And it would do much here, as it
has elsewhere, to raise the public's sights on types of designs approp-
riate to the Florida landscape and climate.
Florida is house-hungry. Its rate of growth indicates it will be for
many years to come. Shouldn't architects be doing something to satisfy
that appetite?














Now you can design a kitchen to fit each

client's special needs-a St. Charles Kitchen

I of steel, triple-proofed to withstand Florida's

__ climate, unitized for planning flexibility,

and custom-built, finished and installed ac-

cording to your specifications.







Architects the country over have long
THESE FIRMS DISPLAY specified St. Charles Kitchens for quality, for beauty, for
ST. CHARLES KITCHENS convenience. Now Florida architects can do likewise .
You can create a design for any type of kitchen from the
HOPKINS-SMITH more than 200 basic and special purpose St. Charles units.
232 E. Las las Blvd. Fort You can combine flexible utility with the beauty of stainless
Lauderdale, Ph. 2-2871
1925 Hollywood Blvd., Holly- steel, wood, and 21 decorator colors. You can be certain of
wood, Ph. 2-4545 5040 the finest in construction-welded joints, sound-insulated
Biscayne Blvd., Miami, Ph. panels, baked-on, two-coat finishes on specially Florida-
84-8613. proofed steel. And you can rely on prompt delivery, expert,
FLORIDA KITCHEN STYLISTS factory-supervised installation Two St. Charles Distribu-
1430 4th Street, South, St. tors now serve Florida. Or, for general information, you can
Petersburg, Ph. 52-2711. contact Miss Jane Egan, Florida Sales Manager, Box 353,
RR ~1, Largo, Florida. Her telephone is Clearwater 51-5431.



ST. CHARLES MANUFACTURING CO., ST. CHARLES, ILLINOIS


Curved end unit Swing shelf corer unit Vegetable tray Mixer storage
HERE ARE JUST A FEW OF THE 90 ST. CHARLES SPECIAL PURPOSE UNITS ENGINEERED TO MEET EVERY EQUIPMENT NEED.
2 THE FLORIDA ARCHITECT


1

C

























IGOR B. POLEVITZKY, A.I.A.,
President, Florida Assn. of Architects


IRA McK. KOGER, President, Florida
Asso. General Contractors' Council


VISION WITH
A BEDROCK
FOUNDATION
At the root of all human
progress is willingness tp co-
operate. Progress is really
nothing more than the vision
of leadership made into an
everyday reality. And the co-
operation of one man with an-
other, one organization with
another one, is the bedrock on
which that reality must be
constructed These two
men, who head the two most
powerful groups in Florida's
huge building industry, have
given leadership to a coopera-
tive movement within that in-
dustry that may prove to be
the first practical step toward
the final goal of welding
every element of building into
one, well-knit unit.


J.C.C. Takes Its First Long Step




State-wide Joint Cooperative Committee, F. A. A.- A. G. C., gets
off to a flying start at its first organizational meeting in Orlando.


A long-term dream of construction
industry leaders took an important
step toward becoming a reality in Or-
lando during the Saturday afternoon
of August 14. Some twenty men had
gathered together in the Tropical
Room of the Orange Court Hotel.
They met at noon for the purpose of
organizing, at the State level, a Joint
Cooperative Committee of the Flor-
ida Association of Architects and the
Florida Council of the Associated
General Contractors.
When their meeting ended, basic
organization had been accomplished.
A Permanent Chairman, G. CLINTON
GAMBLE, A.I.A., F.A.A. Treasurer,
had been chosen. A Vice-Chairman,
W. H. ARNOLD, A.G.C., of Palm
Beach, had been named. And WIL-
LIAM P. BOBB, JR., Secretary of the


Florida A.G.C. Council, had been
appointed Recording Secretary of the
new organization.
Representatives of both F.A.A. and
A.G.C. state-wide Chapters voted to
hold two regular meetings each year,
one immediately prior to the F.A.A.'s
annual Convention during November,
the other in conjunction with the
regular spring meeting of the A.G.C.
in April. As to the first formal meet-
ing of the nrw State Joint Coopera-
tive Committee, a brief discussion set
it for 9:30 A. M. on Thursday, No-
vember 18, 1954, at the Pennsylvania
Hotel in West Palm Beach, a date
that immediately precedes formal
opening of the F.A.A.'s 40th Annual
Convention.
Further, they voted a modest or-
ganization fund for the new group;


discussed a program for a Joint Co-
operative Committee Scholastic
Award to a U. of F. College of Archi-
tecture and Allied Arts graduate; de-
cided on a general procedure for the
coordination of legislative objectives
and proposals. A sub-committee of
six was appointed to study the im-
portant question of bidding proce-
dures. Another, of two, was named
to study possibilities of setting up
technical reference libraries in appro-
priate centers throughout the state.
And a third, of four men working
with the newly-elected permanent of-
ficers, was charged with responsibility
for developing a budget to meet both
the initial and developing expenses
of the new organization.
These were the tangible, surface re-
(Continued on Page 12)


SEPTEMBER, 1954 3


NO A


~a~ramraasaaaanrarrrpaa~ba~~ r.r~.rar*r...r......r ~r.r~t







LI


F Forty foot span ...
.7 9600 square feet...
: double T Leap
prestressed concrete
roof slab being erect-
ed on warehouse for
West Florida Tile
and Terrasso Corpor-
ation on School Lane,
Sarasota, Fla.










aobee PRESTRESSED


CONCRETE WONDER

Prestressed concrete units offer new structural design possibilities for
any building in which low cost and high performance are of special
importance. Standard unit designs are made in long casting beds by
the pre-tensioning bonded system. Each has been tested, and a wide
variety of units is now being made under controlled conditions by the
firms listed below. These prestressed concrete members are now avail-
able. They can be specified in sizes and shapes to meet a range of
span, load and design conditions. Prestressed concrete units have low
maintenance, high fire resistance, high uniformity, low cost. Standard
designs include flat slabs, double-tea slabs, beams, columns and pilings.


PRESTRESSED CONCRETE INSTITUTE
Charter Members:
R. H. WRIGHT & SON, INC. . . Ft. Lauderdale
LAKELAND ENGINEERING ASSOCIATES, INC. ... Lakeland
GORDON BROTHERS CONCRETE CO . . Lakeland
FLORIDA PRESTRESSED CONCRETE CO., INC. ... .Tampa
WEST COAST SHELL CORP . . Sarasota
DURACRETE, INC . . .. Leesburg
HOLLOWAY CONCRETE PRODUCTS CO . .. .Winter Park


These firms .
banded together to
establish and super-
vise Prestressed Con-
crete standards and
procedures are
pledged to uphold
the production con-
trol and specifica-
tions set up by the
Prestressed Concrete
Institute.


-
THE FLORIDA ARCHITECT


4









Antiquity and Antipasto;




Art and Aquavit




In January the John Stetsons, of Palm
Beach, took off for Europe. Five months,
28,000 miles and 21 countries later they
returned. Here's the story of their trip.




By JOHN STETSON, A.I.A.


When I matriculated at the Uni-
versity of Florida, Rudolph Weaver
defined an architect as a philosopher,
an artist, and a gentleman. Having
done considerable philosophizing
while sitting in the stern of a boat,
fish pole and beer bottle in hand;
and having studied under several
patient and hungry souls whose chief
claim to artistic fame lay in a clut-
tered studio and a paint-splattered
smock, I decided to make every at-
tempt to finish off the operation by
becoming a gentleman.
One dictionary defines this mag-
nanimous male of the species as "a
man who lives on independent means
without engaging in business, profes-
sional work, etc." That intrigued
me. Not being engaged in a profes-
sion left me free to travel, see Eu-
rope, Egypt and the Near East.
Catch! But from whence was the in-
dependent means to be derived? I'd
heard it cost a minimum of $25 a
day per person to travel in Europe.
My informers also said that one
grew so weary that two months was
a sensible limit to a trip.
Not having $50 a day to spend,
and convinced that once we arrived
on the other side there would be
plenty to keep us interested, my wife
SEPTEMBER, 1954


and I took off January 17th for five
months. This only involved farm-
ing out the children; renting the
house; selling one automobile and
our interest in a cruiser; getting
"shots" and passport; packing clothes
for skiing in Switzerland, swimming
at Majorca, camel-riding in Egypt,
and changes suitable for anything met
from Jerusalem to Bergen, Norway-
all in 66 pounds each-and arranging
for delivery of a car upon our arrival
in Paris.
Our little trip covered 28,000 miles,
12,500 by way of our own car and
the balance by plane, bus, train and
ship. We visited France, Switzer-
land, Spain, Italy, Austria, Germany,
Holland, Belgium, Denmark, Sweden,
Norway, Greece, Egypt, Lebanon,
Syria, Jordan, England and Scotland.
If you consider Luxembourg, Monaco
and Lichtenstein as countries, then it
totals twenty-one.
Rough? On the contrary. We re-
turned home five months later fully
relaxed, pounds heavier, and com-
pletely saturated with antiquities, art,
antipasto and aquavit.
We saw just about every historical
architectural relic within reach. Of
them all, Baalbek proved most fasci-
nating. The Pyramids at Giza were


too close to the end of the Cairo trol-
ley line. The Acropolis looked like
a gang of teen-aged delinquents had
been turned loose with hammers.
Maybe we saw too many fountains
in Rome, but except for the Coli-
seum and the Pantheon, it was diffi-
cult to find too much of Old Rome.
Baalbek, situated as it is about half
way between Beirut and. Damascus
in one of history's most infamous val-
leys, somehow still contains enough
of the unconfined mystery of ancient
times to make an architect pause for
study and deliberation. Here-where
first Cain reportedly built his house
after fleeing the Garden of Eden,
where later trod the prophets and
still later the disciples-the Romans
decided to build a series of temples
to end all temples. They succeeded,
in spite of the task of hauling marble
from Greece and Italy and other
stone from Egypt. Neither the sea
journey nor 75 miles over snow-
capped mountains proved more of a
deterrent than did concocting the
huge masses into the "cheesecake"
of antiquity. Not wishing to belittle
the glory that was ancient Egypt and
Greece, I hasten to add that nothing
has given me the feeling of profes-
(Continued on Next Page)





Tntiquity and Antipasto --- -(Continued from Page 5)


Dominating Ulm is a breathtaking mass of stone fabricated into an unbe-
lievably beautiful old cathedral-the highest Gothic spire in the world.


sional reverence that our visit to these
countries afforded.
In the history of architecture,
thanks mainly to Sir Banister Fletch-
er's untiring efforts, you develop de-
cided opinions as to what each monu-
ment will actually be. Surprisingly,
you are rarely disappointed. I found
a copy of the great Britisher's tome,
a very handy guide book. Each coun-
try has its important buildings or
ruins. Depending on the style most
interesting to you, one place proves
more interesting than another. It
might be a quaint thatched roof cot-
tage (now sporting a TV aerial) or a
huge mass of stone delicately fabri-
cated into an unbelievably beautiful,
old cathedral called Ulm. You might
become interested in the strikingly
similarity between the character of an
old wooden church in the mountains
of Norway and Japanese pagodas. Or,
maybe developments of contemporary
architecture attract your attention.
Sweden has always been uppermost
in my mind as the "Mama of Mod-
em." Here I expected to find that
pre-war developments had given the
Swedes momentum to keep in the
forefront of good contemporary de-
velopment. What a surprise! Out-
side of Spain, France and Belgium,
every country in Europe is far ahead.
Look at devastated Rotterdam, or
Frankfurt, Copenhagen, Oslo or
Rome. One is forced to admit that
even in Britain an awareness of an
exciting new age of design is here.
Appearing as A.I.A. delegate to the
R.I.B.A. convention at Torquay in
May, I learned much of the British
architect's ability toward sharp wit,
good fellowship, and a thorough
knowledge of what's happening out-
side his tight little island. I found
him willing to admit that in compari-
son to Stuttgart, Koblenz, Meinz,
Rotterdam or Bremen, no British city
had really suffered severe bomb
damage.
Europe is amid a tremendous re-
building program. Madrid is unbe-
lievably busy on construction. Rome
is spreading so fast it takes an hour
to ride through one side of its out-
skirts on the train. Copenhagen
threatens to absorb all- of Denmark.
Even far-off Damascus presents a new
face. There an entire new city sur-
rounds the old. Standing on one of
the bridges across the Nile, Cairo
THE FLORIDA ARCHITECT







could pass for Miami Beach to the
casual observer.
Paris! No doubt it's beautiful,
but I had a feeling of sadness. Here
a once-beautiful woman sa t-
wrinkled, still convinced she is the
greatest of all, too self-centered to
notice the progress of her younger
sisters. Or maybe she is too busy
having fun to get the laundry and
chores done.
Traveling as we did in our own
car, we could get so much closer to
the countryside, the people and the
architecture. If we saw something
interesting, we stopped. If a map or
book indicated a point of note in the
area, out came our Guide Europa and
down a by-way we raced. Almost half
our mileage was amassed on lesser
roads, untraveled by tourists. No, we
didn't get lost; maps are accurate and
roads clearly marked. Only in Spain
are filling stations scarce. Car trouble?
None of importance, no flat tires, and
no scraped fenders. The average
European driver far excels the same
animal in our country, and is usually
quite courteous. Novel, what?
Food? It was wonderful! Hotels
were decidedly not deluxe in small
towns, but really excellent in all cities


This is Membury, a little Devonshire village with the stone walls and thatched
roofs that means rural England to so many. Traveling by car makes it pos-
sible to see many by-way things not on the itinerary of the average motorist.


but Paris. Roads, superior in most
cases to ours; and the attitude of peo-
ple, friendly, helpful, honest and
courteous in all but Paris and Naples.
These two are filled with more angle
boys and extended palms than any-
thing you could imagine. For one
third of the cost of a day in Rome,
you will be better housed and better
fed in Madrid. Paris is just about
twice as expensive as Rome.


In Majorca for less than $8 a day,
a couple can obtain a beautiful room
overlooking the Mediterranean, and
three fabulous meals each. A big
night out, with all food and drink in-
cluded, rarely exceeds $10 a couple in
Copenhagen, Oslo, Stockholm or
Amsterdam. Lunch for five in Athens
cost us 480,000 drachma; but since it
takes a wheelbarrow-full to purchase
(Continued on Page 8)


I


Copenhagen is growing so fast it threatens to absorb all Denmark. This is a
view of one of the city's squares, with the Palace Hotel (for tourists) at the right.


SEPTEMBER, 1954






Antiquity and Antipasto-(Continued from Page 7)


Baalbek, midway be-
tween Beirut and Da-
mascus, was a high point
of the entire trip. Of all
famed architectural rel-
ics, those at Baalbek
were the most fascinat-
ing. Here lie remains of
Roman temples fluted
drums of solid marble 8
feet across, all hauled by
sea from Greece and
Italy then dragged across
75 miles of desert.


Not all Germany was devasted by the war. This is the mar-
ket square in Teubingen, with the fine old City Hall at
the left. Such sights as this are alone worth the trip.


a pair of socks, this wasn't too bad.
Our expenses for gas, maintenance,
garage, hotel and meals averaged just
about $20 a day for us both. Cheaper
than staying home! Given the afore-
mentioned independent means,
t'would be a pleasure to answer that
description of a gentleman.
Educational? Decidedly. Prefabs
and prestress in England; wonderful
housing developments and precast
facings in Denmark; a fourteen-story
concrete frame erected in 14 days
in Germany; and entire buildings
completed in less than four months.
Tremendous cantilevers and spans
everywhere in concrete of unbeliev-
ably thin section. Color; from Le
Corbusier's Marseilles "stock" to a
new department store in Bergen,
Europe is getting away from the drab
greys and browns of the past. Mis-
takes? Yes, they make them too.
We saw a really large garage, con-
structed of prestressed girders and
filler slabs, that had collapsed on
several hundred undelivered new cars.
Concrete in motion?
Going over as we did in January,
we avoided the tourist rush. True,
the Louvre was a bit cool; but we
had it much more to ourselves. In
Madrid the Prado museum contained
only a few art students. In Cairo our
party provided 80 per cent of the
occupants at the National museum.
Roads are practically deserted, ad-
vance reservations unnecessary and
restaurants only half full until the
middle of May. We saw less rain in
five months than they had the last
two weeks of June or in July this year.
Yes, I know I haven't answered
this question of independent means.
Just by suggestion, why not try rent-
ing your house, getting someone to
keep an eye on the office, combine
this with business in some manner (I
think you know what I mean) and
just "take off"?
Just like when you reach the end
of the road, things go on without you.
But this time you'll have the pleasure
of returning telling of, and many
times reliving, your trip. You'll prob-
ably be as surprised as I am at how
similar are the problems of the archi-
tect everywhere. But seeing is be-
lieving.
THE FLORIDA ARCHITECT









IN DESIGN:


IT'S THE LITTLE THINGS
THAT COUNT.


r r


A


* PLEXIGLAS e LETTERS
The newest and most distinctive in building identifi-
cation. Unexcelled in quality and durability. Stylized
designs to your specifications or stock designs.


I. LOUNGE II 0 DIRECTIONAL SIGNS & NAMEPLATES
Precision engraved in Plexiglase, Formicae Bronze,
stainless steel, aluminum etc. For designation of any
202 I space, area or function. All types of mountings, letter
sizes & styles.




ILLUMINATED DIRECTIONAL SIGNS
Edgelighted Plexiglase to insure instant identification
of specific areas Smart in appearance Modern in
design.




SKICKPLATES, PUSHPLATES, ARMORPLATES
Fabricated from Formica, Plexiglase, brass, alum-
inum or stainless steel. Standard sizes or custom
S *: o designs for that finishing touch.
oI


JACKSONVILLE METAL & PLASTICS CO.
MANUFACTURERS
575 DORA STREET
JACKSONVILLE, FLORIDA
OUR ENGINEERING. ART AND DESIGN DEPARTMENTS ARE
AVAILABLE FOR CONSULTATION WITHOUT OBLIGATION
PHONE 6-4885


ELECTRICAL CONTRACTORS SERVING THE SOUTHEAST AND ALL OF FLORIDA
P. O. BOX 1827 JACKSONVILLE, FLA. PHONE 4-4461


SEPTEMBER, 1954






Uniform Code for Dade County


Long-time efforts to establish a uni-
form building code for all communi-
ties in Dade County are destined to
be successful in the near future. That
probability was forecast when the
Dade County League of Municipali-
ties voted unanimously at its most
recent meeting to endorse the code
project.
That brings the unified code a long
way nearer realization, with the next
step a plan for financing the project.
Cost will be in the area of $20,000.
The plan for raising this sum will
probably be worked out on a pro-
rata permit basis; and Dade County
authorities have already signified their
willingness to put up their share.
In effect, all this means that a
unified building code for Dade Coun-
ty will actually be wirtten. Un-
doubtedly this will be the case even
though some municipalities should
decide not to go along with the ma-
jority. Time will be the best cure for
any situation such as that; for with
the county and most cities operating
under uniform building regulations,
it will become obvious that any com-
munity which has placed itself out-
side this circle has made an unwise
move.
Adoption of a uniform building
code for Dade County is significant
far beyond 'the boundaries of the
area itself. It is of importance to
every element of the construction in-
dustry in every section of the State.
Even now officials of both Broward
and Palm Beach Counties are watch-
ing with keen interest the progress
being made on the Dade County
project. And if use of uniform build-
ing regulations proves as successful
Here as in other areas-the Pacific
Coast states, for example- its adop-
tion by counties and municipalities
throughout Florida will probably be
only a matter of time.
Responsible leaders of Florida's
construction industry architects,
engineers, builders have for many
years recognized the difficulty of
operating, within the same general
area, under widely differing building
regulations. There's no reason why
one set of rules should be good on one
side of community boundary and ille-
10


gal on the other side. And-there is
also no reason why a building code
that's basically good for South Florida
shouldn't be developed and ex-
panded in special areas if needed so
that it could serve equally as well in
the interests of public safety and
sound construction for every city in
Florida.
That's the new goal. And the argu-
ment for it is contained in the resolu-
tion adopted by the Dade County
League of Municipalities. Here are
the premises upon which the Leagues
endorsement was based:
"In addition to a large, thickly
populated land area governed by the
Board of County Commissioners,
Dade county comprises within its
boundary some 26 incorporated cities,
towns and villages. The county board
has a building code to which all
builders and architects must conform,
and each municipality has its own
separate code which is legally bind-
ing within its limits.
"Most of these codes differ in a
variety of ways, some material, some
inconsequential, but all causing need-
less and endless confusion, delays, ex-
pense and irritation.
"Since knowledge of the law is im-
puted to everyone, ignorance of these
codes is no excuse on a charge of
violation. Yet it is almost beyond the
ability of average men to know the
host of rules and regulations that ad-
ministrative agencies and boards have
engrafted on the codes themselves.
"Sometimes, indeed, such rules and
improvisations, being rarely published,
are discovered while work is in
progress, with the result that painful
delays await the decision of the' archi-


tect as to an escape from the situa-
tion.
"In the construction industry, per-
haps above most others, time is
money and delay is costly. Change
involves expense for owner, builder
and architect, with no resulting bene-
fit.
"The differences which may exist
between one area in Dade county and
another are meaningless insofar as a
general building code is concerned.
Some parts of the county are more
populous than others. Some are low-
er, some are higher, some near open
water, some mcre remote. But in the
main, all face common conditions
and the same hazards.
"The adoption of a uniform build-
ing code by the county and all of the
municipalities therein will correct the
above conditions, will reduce the cost
of construction, avoid confusion, and
provide for orderly and efficient gov-
ernment."
These premises and the subse-
quent decision to endorse a uniform
code based on the one now in use
on the Pacific Coast are the core
of the years-long effort of many or-
ganizations to get a uniform code for
Dade County. Such organizations in-
clude: Florida South Chapter of the
A.I.A.; South Florida Chapter,
A.G.C.; Building Officials Commit-
tee; Miami Builders Exchange; Miami
Chapter, Florida Society of Profes-
sional Engineers; and the Professional
Engineers Association of South
Florida.
Spearheading this drive for the
architectural profession has been the
hard-working committee of the Flor-
ida South Chapter, chairmaned by
IGOR B. POLEVITZKY and including
ROBERT L. WEED, LEROY K. ALBERT,
NORMAN SKEELS, EDWARD REMPLE
and EDWIN T. REEDER.


KEEP WRITING TO THE LEGISLATORS!

Last month's issue containing the article on the need for new
construction and equipment for the College of Architecture
and Allied Arts at Gainesville was mailed to every State Sena-
tor and Representative. Reprints were also distributed by the
University. Legislators know about it; they should know you
do too. Write them; and keep doing it!


THE FLORIDA ARCHITECT







Chapter News &

FLORIDA SOUTH and
BROWARD COUNTY NORMAN
These two chapters joined forces On Augus
for their July meeting and took over suddenly to
the Miami Shores Country Club for FLAGG, 43, f
an evening that was mostly just food, A graduate
fun and conservation. President ED- College of A
WIN T. REEDER of the host Chapter, been a mei
kept the business session to a crisp versity of Fl
minimum; and after dinner the group faculty sinco
enjoyed a presentation, through the membered
courtesy of the U.S. Steel Corpora- ville graduate
tion, of a full-color sound movie por- and leaves
trying the fabrication, transportation children,
and erection of the steel framework children,
for the United Nations Building in
New York.


Notes


BYRON FLAGG
;t 3rd, death came
NORMAN BYRON
rom a heart attack.
of the Clemson
architecture, he had
mber of the Uni-
orida's architectural
e 1946. Well re-
by many Gaines-
es, he was married
a wife and two
DAVID, 17, and


FROM SARASOTA ...
"Organized professional activity
in the Sarasota-Bradenton area has,
in recent years, been almost non-
existent. However, there is slated
for August 24 a meeting of the
group here which I hope may mark
the beginning of a revitalizing influ-
ence in affairs here. Definite objec-
tives will be proposed; and I am sure
they will form the basis for a news-
worthy report in the next issue."
-John M. Crowell
(Continued on Page 17)


Several guests attended the get-to-
gether, among them FRANK GOULD-
ING, of the Aluminum Company of
America and president of the Miami
Chapter of the Producers' Council.
Another was PHILIP L. PRITCHARD,
formerly with Architectural Forum
and currently publisher of a unique
handbook of contemporary interior de-
sign called Furniture Forum. Pub-
lisher Pritchard is planning to move
his home and business to Florida in
the near future.


PERSONAL
J. VANCE DUNCAN has opened his
own office for the practice of archi-
tecture in the Hall Building, Ocala..
He recently returned from Massachu-
setts where he had been doing grad-
uate work in architectural design at
Harvard University. Prior to that he
had been associated with his brother,
E. BRYAN DUNCAN, in the firm of
Duncan and Duncan, architects,
Ocala.
Ocala now has three architectural
firms, the Duncan offices and BITT-
NER & CROSLAND. All principals are
members of the A.I.A.; and all firms
are currently sharing in the Marion
County school construction program
as well as school projects in surround-
ing counties.


PERSONAL BRIEFS
ROBERT L. WEED, Miami, has been
reappointed to Municipal Board
which passes on building materials
and techniques.
SEPTEMBER, 1954


STATE BOARD GRANTS 40 REGISTRATIONS


The State Board of Architecture
granted 40 new registrations for the
practice of architecture in Florida
during the months of May and
June. This brings to 69 the total
number of registrations issued since
the first of the year.
Florida residents granted registra-
tions in May and June were:
DAYTONA BEACH:
Carl Gerken
FT. LAUDERDALE:
Edwin Albert Koch
GAINESVILLE:
Arnold Frederick Butt
HOLLYWOOD:
Arthur A. Frimet
James Mitchell Harvey
JACKSONVILLE:
Thomas Edwin Ewart, Jr.
Curt Culver Scheel
LAKELAND:
George Edward Lees
MIAMI:
Regis Leo Gallagher
Joel Meyer
Hiram Maxwell Parish
MIAMI BEACH
Robert Lewis Glasser
SARASOTA:
William John Rupp
TALLAHASSEE:
Charles Ernest Daffin
WEST PALM BEACH:
Donald Richard Edge
Out-of-state registrations were as
follows:


ALABAMA:
Paul Willis Hofferbert
Willie Charles Strickland
CALIFORNIA:
Charles Luckman
CONNECTICUT:
Lynedon Stanley Eaton
William Reino Kari
DISTRICT OF COLUMBIA:
John Hans Graham
Ronald S. Senseman
ILLINOIS:
Charles Erwin King
John Barr Todd
MARYLAND:
Walter Durand Byrd
MASSACHUSETTS:
John Thomas Doran
MICHIGAN:
Orus Orville Eash
NEW JERSEY:
Kenneth Whitney Dalzell, Jr.
Harold Wiener
NEW YORK:
Allmon Fordyce
Clinton B. F. Brill
James Emaulel Casale
Drew Eberson
William Hamby
Theodore Hood
John Emil Kempf
PENNSYLVANIA:
Joseph Hoover
SOUTH CAROLINA:
Carl Edward Epting, Jr.
TENNESSEE:
Reginald V. Arnold
UTAH:
Theodore R. Pope





,"' ,r .


(Continued from Page 3
sults of the Orlando meeting. They
are important as evidence that the
mechanics of a State-wide Joint Co-
operative Committee have finally
been brought to a stage of actual
operation. But as is so often the
case relative to the successful crea-
tion of any sort of inter-industry' co-
operative body, the intangible results
of the meeting are of even more vital
significance. These were the evident
resolve, on the part of both contrac-
tors and architects alike, that constant
and consistent effort should be made
to develop a program of joint, activi-
ties that would prove a force for
progressive improvement throughout
the entire construction industry.
That resolve was merely the echo
of the high note upon which the Or-
lando meeting opened. At the outset
IRA KOGER, President of the Florida
A.G.C. Council, read a letter from
JOHN MCLEOD, National A.G.C.
president, which said, in part:
"The Associated General Contrac-
tors of America is a firm believer in,
and staunch supporter of, joint co-
operative committee work, nationally
and locally, between the A.G.C. and
other appropriate divisions of the in-
dustry which all have to work to-
gether.


"I think that perhaps the greatest
value of the joint committee lies in
its basic concept of industry-wide co-
operation. The Joint Cooperative
Committees between the A.I.A. and
the A.G.C. have become a symbol
of the desire of architects and con-
tractors to understand each other's
problems and to transcribe these un-
derstandings into practices and poli-
cies which benefit the entire building
industry and the public."
In commenting on the need for,
and the desirable purposes of, the
new organization, Koger said:
"There is every reason why archi-
tects and general contractors should
join their forces for leadership and
coordinate their mutual interests for
the benefit of Florida's expanding
construction industry. We contractors
cannot live without the architect. On
the other hand, it is safe to say that
architectural practice could not long
continue without the services of gen-
eral contractors.
"Both of us work for the owners
of buildings we design and construct.
In the largest sense these owners are
the public; and our responsibility to
them is actually a responsibility to
the people of Florida. Our chief job
is to serve the people of our state and


J. C. C. Takes Its First Long Step


G. CLINTON GAMBLE, A.I.A., was W. H. ARNOLD, named Vice-Chair-
chosen as Permanent Chairman of man of the State-wide J.C.C., is
the Florida State J.C.C. A principal Vice-President of the Arnold Con-
in the firm of Gamble, Pownall & struction Co., Palm Beach, a Past-
Gilroy, Architects, he is also Treas- president of the Florida East Coast
urer of the F.A.A. Chapter of the A.G.C.


WILLIAM P. BOBB, JR., the State-
wide J.C.C.'s first Secretary, is also
secretary of the Florida State A.G.C.
Council and for some years has
been Executive Manager of the Flor-
ida East Coast Chapter of the A.G.C.


THE FLORIDA ARCHITECT


our communities; and it is my firm
belief that by solving some of the
problems that presently exist in the
construction industry through active
cooperation based on mutual under-
standing and good will, we will both
be able to do that job better."
The Orlando meeting was set up
and programmed by the Florida
A.G.C. Council through its headquar-
ters office at Palm Beach. But Koger,
as the Council's president, made it
clear that inspiration for actual for-
mation of the State-wide Joint Co-
operative Committee, came initially
from F.A.A. President IGOR B.
POLEVITZKY.
"Igor Polevitzky's speech last spring
at Palm Beach," said the A.G.C.
Council president, "was the spark
that really started the train of action
leading to this meeting. That speech,
before some 200 construction indus-
try leaders, sketched the type of all-
inclusive cooperative activity which I
sincerely hope will ultimately be pos-
sible to accomplish.
"This initial meeting of architects
and contractors can be the first step
toward that long-range objective."
General Contractor representatives
at the meeting were : W. H. ARNOLD,
Palm Beach, Fla. East Coast Chapter
-who acted as temporary chairman
of the Orlando meeting; JACK
O'BRIEN, Tampa, Fla. West Coast








Chapter; JAMES M. ALBERTS, Miami,
South Fla. Chapter; T. E. CHASEN,
Tallahassee Chapter; J. HILBERT
SAPP, Orlando, Central Fla. Chapter;
HARRY EATON, Panama City, Fla.
Gulf Coast Chapter, and IRA M.
KOGER, Jacksonville, President of the
Florida A.G.C. Council, N. E. Fla.
Chapter.
Accompanying the A.G.C. mem-
bers were: PAUL H. HINDS, manager
of the South Florida Chapter, WIL-
LIAM P. BOBB, JR., Secretary of the
A.G.C. Council and manager of the
Fla. East Coast Chapter; and EDWIN
R. BROWN. HARRY BLANCHARD, rep-
resentative from the N. W. Fla.
Chapter at Pensacola, was unable to
attend.
The architects' group included the
following F.A.A. members: JOHN L.
R. GRAND, Gainesville, Fla. No. Cen-
tral Chapter; HARRY C. POWELL,
Jacksonville, Fla. No. Chapter; WIL-
LIAM R. GOMON, Daytona Beach
Chapter; JOSEPH SHIFALO, Orlando,
Fla. Central Chapter; GEORGE J.
VOTAW, West Palm Beach, Palm
Beach Chapter; ROBERT G. JAHELKA,
Ft. Lauderdale, Broward County
Chapter; and two members-at-large,
FRANKLIN S. BUNCH, Jacksonville, and
CLINTON GAMBLE, Ft. Lauderdale.
Neither Miss MARION MANLEY, or H.
M. BURNHAM, her alternate, of the
South Florida Chapter at Miami, at-
tended the meeting. The FLORIDA
ARCHITECT was represented by the
editor, ROGER W. SHERMAN.
Sub-Committees named during the
organization meeting by Chairman
Clinton Gamble were as follows:
BUDGET: A.G.C. members Ira
Koger, J. Hilbert Sapp; F.A.A. mem-
bers Franklin S. Bunch and Harry C.
Powell.
U. OF F. SCHOLASTIC AWARD:
Architect John L. R. Grand and Con-
tractors T. E. Chasen and Jack
O'Brien.
REFERENCE LIBRARIES: James M.
Alberts, A.G.C.; and Robert G. Ja-
helka, F.A.A.
BIDDING PROCEDURES: Contractors
J. Hilbert Sapp (Ch.), James M. Al-
berts, Jack O'Brien; Architects
George J. Votaw, Joseph Shifalo and
Robert G. Jahelka.


SEPTEMBER, 1954


1 Operation Builds This FINISHED Wall
LOAD BEARING INSIDE FINISH OUTSIDE FINISH
Cut construction costs 1/3 or more with MAR-
BLOX-structural concrete blocks faced one or
both sides with smooth, impervious, %i/
crushed marble surface. Colorful,
handsome, permanent and
strong as the block itself.
Meets A.S.T.M. Federal Spe-
cifications SS-C-621 for ma-
sonry units. Standard dimen-
sions, many colors provide new
economy, new distinction in
your building.


Specify MARBLOX
for Superior Building
Lower moisture absorption .
squarer, truer dimensions .. and richer,
deeper natural stone texture mean new
advantages of design freedom and con-
struction you'll want to investigate. For
full information at no obligation; write,
phone or wire -
Marietta Concrete Corp.
of Florida
Taft St. at Seaboard R. R.,
Box 2268, Hollywood, Fla.
Phone 2-8651


L


/ V
/ '

^^-Ji^


More Than 25 Years of

Reliable Service



Tile Marble Terrazzo


Composition Floors




STEUIARD-nmEhmON CO.
(OF JACKSONVILLE & ORLANDO)

2210 Alden Rd., Orlando, Fla., Phone 9668

945 Liberty St., Jacksonville, Fla., Phone 36231


"Our Name Means Quality"







Poetry s Als PCa t of ifUe


There's More to Form Than Function


By JOSE LUIS SERT, A.I.A.
Dean, Faculty of Design, and
Chairman of the Department of
Architecture, Harvard University


From an address given before the Seminar on "The
Changing Philosophy of Architecture" at the 86th
Annual Convention of the A. I. A., in Boston, Mass.


When revolutionary changes occur,
there is a tendency to sweep the
house clean, a spiritual urge to re-
move good and bad, to start a new
life. Architecture has been going
through this revolutionary house-
cleaning since the twenties and early
thirties, and the renovating experi-
ment has been a very exciting one.
The radical and rapid liberation
from historic styles and academic
formulas has opened a tremendous
new field for creative design. Chang-
ing spiritual, social, economic and
technical factors are all shaping our
architecture, and can help develop a
contemporary style richer in forms,
with a more complete architectural
vocabulary.
New, thrilling experimental work
may be often inclined to consider one
or two of those factors and forget the
others-the technical and economic
is often overstressed, the spiritual
forgotten. The changing, new factors
also make us overlook the permanent
ones, those tied to man and climate.
In our urge to discover the new, to
make the smallest, simplest building
sensational, we often forget the place
and limited role of isolated buildings.
In consequence, we lose unity and
harmony, serenity and scale, and our
communities are becoming more de-
humanized.
Where is all this leading us? What
are our communities going to look
like in a few years if present trends
continue? What, in more general
terms, are we doing to our environ-
ment?


We should not forget that the im-
provent of our physical environment
is our main goal. This, of course, is
not the task of the architect alone;
he needs the help of economists,
sociologists, city planners, engineers,
educators. But the architect's contri-
bution should be one of the greatest.
And he should be conscious of this
fact and claim the role that is his.
The field of civic design in the
redevelopment of central areas has
not yet been sufficiently explored by
city planners and architects, and only
some timid attempts have been made
to date. Yet, if this country is going
to continue to develop in peace and
prosperity, the greatest challenge to
us architects in the coming years may
be right there.
Architects have only lately become
more conscious that buildings in their
majority are parts of cities, related to
their environment. They have begun
to consider the conditions of that
environment in the development of
their designs. We are also becoming
aware of the urgent need for good
city plans and good building and zon-
ing codes if good architecture in the
neighborhood scale is to be produced.
The good, average architecture
made beautiful cities in the past, and
was in a way more important than
the isolated, outstanding monuments.
This good, average architecture,
worked out in some periods in the
past, is what is most needed today.
An architecture of good proportions,
serene and dignified, where no house


tries to outdo the neighbor's, where
the whole street, square, neighbor-
hood or town is balanced, harmoni-
ous, and beautiful. Balance should
be our great concern; we need it in
these troubled days.
All this is part of function if
the word is taken in its broadest
meaning, because the function of
true architecture is to serve man's
spiritual aspirations as much as his
material needs. In our materialistic
times we have taken "functional arch-
itecture" (too often synonimous with
modern) to mean one that serves only
material needs, where everything has
a practical justification and no other.
This is the negation of the role and
significance of architecture. Archi-
tecture has been, is, and will remain
one of the major arts. It certainly
has to meet practical needs. But if
materialistic functionalism is its only
goal, there is no need for architects.
We have a higher task to perform.
We are not only concerned with the
knowledge of the needs and problems
of today, and of the best technical
methods and materials to meet those
needs, but also with beauty.
Functionalism has been widely ac-
cepted as the guiding principle of all
architectural work, but it has pro-
duced cliches of an appalling poverty.
These cliches have replaced the old
academic architectural vocabularies.
Today we need a new vocabulary, rich
and flexible. Functionalism alone
does not satisfy our needs.
The first modern buildings gave


14 THE FLORIDA ARCHITECT








up many things in the name of func-
tionalism. Many elements that could
have added a greater architectural ex-
pression. For example, buildings did
not make proper use of the sculptural
possibilities of architecture or of the
language of shadows that the chang-
ing sun takes care of making alive.
Today we are coming back to the
use of these elements that have al-
ways been part of the architectural
vocabulary. They have nothing to
do with any particular style of the
past-they belong to buildings of all
times. A new appreciation for the
Baroque has developed. We recognize
that there is a lesson to learn in the
architecture and city planning of that
period. Undulating lines, curved sur-
faces, a concept of continuous flow-
ing urban space, etc., can be incor-
porated into the architecture of our
times, not conceiving these forms in
stone or bricks, but in the light of
new materials available today. We
need some things that the function-
alists considered useless and super-
fluous. Poetry is also part of life.
Architects today, especially the
young architects, are faced with a
tremendous task-that of making the
public at large understand the real
value and importance of good archi-
tectural design. This contribution the
architect can make-to the improve-
ment of our environment and, con-
sequently, to society-helping people
to live better and be happier.
We are living through times that
provide great creative possibilities to
the architect and the city planner.
There is no doubt that our cities
will be rebuilt and the living condi-
tions in them will become more
human. In a few years from now,
we will possibly look at the experi-
ences of today as something very use-
ful, a first step in the development
of an architectural style that will no
longer be merely functional. It will
make use of a more complete archi-
tectural vocabulary where modern ma-
terials and better building methods
will be a means to produce new com-
munities, harmonious and beautiful,
where people will live in a peaceful
and congenial environment.


SEPTEMBER, 1954


1,orizonaOl onsiOllai.on of Chexil.e" solar
control ranes on Douglas Elemeraory School,
S.l.ami. Flor.da Arc..lecls Pelersen and Shulihn


Y ^


ESTABLISCEDO1932


AU g


JALOUSIt ,
j3OUs 41 ; 'olousies
Glass and Aluminum 37loride
3855 N. Miami Ave.,Miami 37, Florida
Phone 78-3194


"Chexlite"...the first aluminum solar
control vanes manufactured in Florida
. provide scientific light control
without sacrificing normal ventilation.
Recently improved, these large
aluminum vanes, which operate as
easily as Schwab precision engineered
jalousies, may now be installed
horizontally or vertically for greater
effectiveness. They have been
strengthened for greater storm protection
and are smarter in appearance.


3-D Presentation



... a Scale Model


will give it to you


Just think what an accurate scale model can do for
you .It can present your design ideas in three
dimensions at -a price comparable to one good
rendering. It allows your client to see your design
in the round from any angle and from all sides.
And photographs of it can easily give you a com-
plete file without the many costly renderings that
would be needed to show the same thing.


Alton C. Woodring, Jr. Architectural
1 W. 15th STREET, MIAMI PHONE: 6540Models
2321 N. W. 15th STREET, MIAMI PHONE: 65-4071









DEPENDABLE


EXPERIENCED

For 31 years we've been working with
Florida's top architects on fine build-
ings-like the Peninsula Life Insurance
Building in Jacksonville, Kemp, Bunch
& Jackson, architects. Work like this
has made our reputation statewide.

LATHING
PLASTERING
STUCCO WORK
ACOUSTICAL
TREATMENT


Harvey J. Barowell
P.O. Box 1852 Phone: 9-5612
Jacksonville 1, Florida











Air Conditioning
Industrial Piping
Fire Sprinkler Systems
Certified Welding
Power Plants
Heating
Plumbing
Ventilation
Underground Utilities
Sheet Metal Work

HENLEY and

BECKWITH, Inc.
Mechanical Contractors

2628 Pearl St. Phone: 3-1236
Jacksonville 8, Florida


Producers' (Concil Program


What many architects may not
realize is the fact that 66 of the 148
nationally-known firms that make up
the membership of the Producer's
Council, Inc., have representatives in
Florida with 122 individuals listed on
the state roster. That's an indica-
tion in itself that building is an in-
creasingly important part of the
State's economy.
Sixty-two of these representatives
in Miami; 49 are located in Jackson-
ville. The Council's two Florida
Chapters are in these cities. Recently
elected officers of the Jacksonville
Chapter are: President W. J. BALD-
WIN, JR., Jacksonville Sash & Door
Co.; Vice-President, GEORGE P.
COYLE, George P. Coyle & Sons;
Secretary-Treasurer, DEAN M. JOLLEY,
Ceco Steel Products Corp.
In October, both Chapters will be
hosts to the Producers' Council
Caravan of Quality Building Products.
The Caravan is a full-scale display of
the latest word in building products
manufactured by 43 firms and rang-
ing all the way from structural clay
products to Venetian blinds. Exhibits
are packed into an enormous trailer


van that during the year will cover
the 33 major marketing areas of the
country. At each city exhibits are
taken out of the van and set up in a
suitable display space so that each
represents a free-standing, well-lighted
display, designed to present helpful
information as well as an attractive
showing of the products involved.
The Caravan exhibit will be held
in Miami on October 12, in Jackson-
ville on October 15. Details relative
to display locations and hours will
appear in these columns in next
month's issue.
The yearly program of the Miami
Chapter "Informational Meetings"
started on Tuesday evening, August
31st, at the Coral Gables Country
Club. It was sponsored by Levolor
Lorentzen, Inc., and titled "The New
Look In Venetian Blinds." The meet-
ing was a dinner affair, starting with
cocktails at 6:30 and was well at-
tended. There will be four such spon-
sored meetings this year, each de-
signed for the double purpose of pre-
senting information to architects and
giving both architects and manufac-
turers representatives an opportunity
to know one another better.


Typical of the Caravan exhibits is this pre-fabricated, portable display of
aluminum products as applied to school building construction. It's an
ingenious way of presenting product samples, technical data and application
suggestions in a compact area, designed for quick comprehension.


THE FLORIDA ARCHITECT






Chapter News
(Continued from Page 11)
FLORIDA CENTRAL
The Annual Meeting, by long
custom scheduled for the second
Friday in October at the St. Peters-
burg Yacht Club, will this year be
held in Orlando. The decision was
made by Chapter action. Part of that
action was without precedent in that
members took into account that the
past three Chapter meetings had
been held on the West Coast-and
that some reward was due Chapter
members from the St. Pete area for
the excellent entertainment with
which these meetings have been
identified.
W. KENNETH MILLER was desig-
nated by Prexy RICHARD JESSEN as
program chairman. He will be as-
sisted by wife Trudy in charge of
arrangements for visiting wives who,
incidentally, have added immeasur-
ably to the undeniable success of
recent Chapter meetings. Tentative
plans for the October 9th meeting
embrace a visit to the beach on the
following Sunday, October 10th--
with swimming, boating, fishing or
just plain relaxing as the choice for
all who can stay over the week end.
Three new men from the Orlando
area were elected to associate mem-
bership in the Chapter at the
qaurterly meeting held in Tampa on
July 10. They are:
RICHARD BOONE ROGERS-Born in
Orlando of pioneer stock, Dick
Rogers is a graduate of the U. S.
Naval Academy at Annapolis, Md.,
and also a graduate of the College
of Architecture of Columbia Uni-
versity. He returned to Orlando in
1934, obtained his architectural regis-
tration shortly thereafter and has been
engaged in professional practice ever
since.
ROBERT BURBANK MURPHY-After
graduating from the Clemson College
of Architecture, Bob did post grad-
uate work at the Harvard University
Schol of Design. He has been in
independent professional practice for
a number of years and since 1952 he
has been supervising architect for the
Florida Hotel and Restaurant Com-
mission for the Orange County area.
JAMES E. WINDHAM Orlando
Continued on Page 18)
SEPTEMBER, 1954


4


JALOUSIE


dential
imercial A





anletTECTIU
Leon Blvd., Coral Gables Ph. 67-5681


4525 Ponce de






Chapter News & Notes


Beyond

The


Specifications


The kind of Quality that ar-
chitects demand for Mill-
work can't be completely
specified or covered by de-
tail drawings it goes
beyond these. It comes from
the background of a firm
with long experience. It
means fine plant equipment,
skilled craftsmen with a
"feel" for woods as well as
technical knowledge of
them. It means, too, the
kind of management that
insists on the kind of fine
and accurate work he, the
architect and the client can
all be proud of For 25
years we've been doing that
kind of work in the custom
manufacture of Sash and
Doors, Cabinets, Screens and
Screen Doors, Mouldings
and Trim. We have done all
types of jobs, large ones,
small ones ... On every one
we've produced and installed
Millwork that has been qual-
ity "beyond the specifica-
tions."




Trotter


Manufacturing


Company


lo0aa tct W lww
*.. 2 7 5 etar


636 East Twenty-first Street
Jacksonville 6, Florida


(Continued from Page 17)
born, Jim studied at the U. of F.
College of Architecture and Allied
Arts, graduating in 1950. He was
associated with Bob Murphy until
his registration was granted last Janu-
ary. Immediately thereafter he started
his own professional practice, sharing
offices with Murphy.

The Orange County Architects'
Association comprised largely of
Chapter members from Orlando and
Winter Park-has begun a s-ries of
bi-monthly TV programs as guest
panelists on the Station WDBO-TV
show, "Homemaking Is Fun." The
show is of 15 minutes duration, has
a good afternoon spot at 3:30 and
is chairmanned by JOSEPH SHIFALO Of
Winter Park.
The first show, entitled "Modern
Kitchens," was conducted by Joe
Shifalo. The second featured "Space
Realtionships" with Bob Murphy as
guest expert. The third of the series
will present Jim Windham, whose
subject has not yet been announced.
Miss BETTY ARWOOD, producer
and director of the program, has re-
ported an excellent public response.
The station services all requests for
information that develop as a result
of the program and in doing so adds
a standard and practical suggestion,
"Consult the Architect of Your
Choice-Consult Your Architect."
The Orange County group cus-
tomarily holds monthly dinner
meetings. That of July 14 was con-
cerned with the subject of "Relations
with the Building Industry" and was
chairmanned by Joseph Shifalo who
is on that Institute committee for
the Chapter.
As special guests the group had
representatives of varied allied pro-
fessions and trades, including: R. L.


MAYNARD, engineer, recently ap-
pointed as Orlando Building Inspec-
tor; ROBERT JOHNSON, president, local
chapter of the A.G.C.; ROBERT
LARSEN, president, Central Florida
Home Builders; BILLIE FULLER,
president, Central Florida Builders
Exchange; MRS. VIOLA HARRIS,
Executive Secretary of the Central
Florida Builders Exchange;HowARD
PALMER, president, Electrical Con-
tractors' Association; and GORDON
MILLER, president, Orlando Plumbers'
Association.
Each guest made a distinct con-
tribution to a better understanding
between their groups. The meeting
was moderated by the president of
the architects' group, FRANCIS E.
EMERSON, of Winter Park. Follow-
ing the dinner and guest comments,
an excellent full color sound movie
was shown through the courtesy of
the United States Steel Corporation.
It depicted the fabrication and erec-
tion-from foundation to flag finial
-of the steel framework of the
United Nations Building in New
York. The production is of top
quality and interest-and this cor-
respondent suggests that, if not
already arranged for, it would prove
highly acceptable as part of a meet-
ing's entertainment for other F.A.A.
chapters.
-W. KENNETH MILLER


PALM BEACH
Activities of this Chapter continue
to be pin-pointed on perfecting ar-
rangements for the 40th Annual
F.A.A. Convention-and will without
question remain that way until the
Convention has passed into history.
Members are enthusiastic about
progress being made along these lines;


OBJECTIVES
The objectives of the Florida Association of Architects shall be to unite
the architectural profession within the State of Florida to promote and forward
the objectives of the The American Institute of Architects; to stimulate and
encourage continual improvement within the profession; to cooperate with
the other professions; to promote and participate in the matters of general
public welfare, and represent and act for the architectural profession in the
State; and to promote educational and public relations programs for the ad-
vancement of the profession.

THE FLORIDA ARCHITECT








and the general opinion is that this
Convention will not only prove a
milestone of F.A.A. progress, but will
also offer an opportunity for a won-
derful East Coast holiday.
RAY PLOCKELMAN, General Con-
vention chairman, is particularly
anxious to emphasize that a Palm
Beach location does not mean an
expensive meeting!
Final scheduling of all Convention
activities has not yet been done. It
is hoped that a complete Convention
Program will be ready for publication
in these columns for October. Two
items can be reported now, however.
One is a brief ceremony honoring
our two new Florida Fellows, SAN-
FORD GOING and MARION SIMS WY-
ETH. The other will be an address to
the Convention by Governor-Nom-
ine LEROY COLLINS
Suggestions relative to specific
Convention activities can be ad-
dressed to the following committee
chairmen:
Registration Secretary MAURICE
E. HOLLEY, Plaza Circle, Palm Beach.
Treasurer-DAVID S. SHRIVER, 335
Worth Avenue, Palm Beach.
Architectural Exhibits BELFORD
W. SHOUMATE, 222 Phipps Plaza,
Palm Beach.
Building Products a n d Student
Exhibits-GEORGE J. VOTAW, 210
Okeechobee Road, West Palm Beach.
Program and Entertainment -
HILLIARD T. SMITH, JR., 1122 N.
Dixie Highway, Fort Worth.
Publicity EMILY a n d HAROLD
OBST, 289 Hibiscus Avenue, Palm
Beach.
Hospitality and Ladies Entertain-
ment-JOHN STETSON, 217 Peruvian
Avenue, Palm Beach.
Transportation WILLIAM AMES
BENNETT, 361 S. County Road, Palm
Beach. -HAROLD OBST.


ARE YOU PAID UP?
Though response to the sugges-
tion of FAA Treasurer Clinton
Gamble that outstanding Chapter
dues be promptly paid was gratify-
ing, a number of members are still
in arrears. If YOU are one of
them, please write a check -
today!

SEPTEMBER, 1954


Accident o Sieknesa o''t Wat .




What are YOU




Waiting for?



You certainly want the guarantee of continued finan-
cial security that Group Disability Income Insurance
can give you! Won't you feel safer, more confident of
the future, when you're protected from loss of vital
income due to accident or illness? Then don't pro-
crastinate! Take the sensible step choose one of
the 8 plans offered by the F.A.A. Group Health-Acci-
dent Program. It's one of the broadest, most practical
insurance programs ever devised. Here are a few
reasons why:

*It's More Flexible The F.A.A. State Program lets
you fit the benefits you want to the budget you can
afford- with 8 different monthly income plans from
which to choose.
It's Continuous Health-Accident Insurance under
the F.A.A. State Program doesn't terminate at age 70
as many others do.
It Gives You More ... The F.A.A. State Program pays
for a sickness disability period 2'/2 times longer than
other plans and pays several benefits in addition to
monthly income.
It's Ready For You NOW. .. Application may be made
and individual policies written any time up to age 65.

You can't tell when disability may suddenly stop your
income. But you can protect yourself against the pos-
sibility by enrolling now in the F.A.A. State Program
... Accident or sickness won't wait for you! Why wait
for them until it's too late?




The F.A.A. State Program is sponsored by:
THE FLORIDA ASSOCIATION OF ARCHITECTS
Its Group Disability Insurance underwritten by:
THE INTER-OCEAN INSURANCE COMPANY
Applications should be made to:
BEN W. BALAY, Manager, STATE OFFICE
1202 Florida Title Bldg., Jacksonville 2, Florida
5.1..... ............. ....nil.m l.... *****............. .*l *l.|lll l ir .l ** g .. ............. ****...**..................... ..................


DON'T PUT IT OFF ENROLL NOW!
19






... Beyond This Portal Lies A Glorious Palm Beach Holiday!


"Architecture


Under


The Sun"










40th Annual Convention of
the Florida Association of
Architects, La Coquille Ho-
tel, Palm Beach, November
18th 19th and 20th.


Theme of the November F.A.A.
Convention will be dramatized to
delegates and the public alike via an
exhibition of architects' work. Plans
now being perfected by Exhibition
Chairman Belford Shoumate indicate
that the exhibit will be a gala one,
both in quantity and quality.
Exhibit center will be the Norton
Gallery of Art which will be virtually
at the disposal of architects during
the convention and through the fol-
lowing week end when the exhibit
will be open to the public. No limit
is being placed on size, quantity or
type of projects to be shown. All
F.A.A. members are at liberty to send
as many exhibits as they wish and
within space limitations everything
will be displayed.
But exhibit material must arrive at
the Norton Gallery of Art, West Palm
Beach, care of Belford Shoumate, by
November 10th. And all must be
sent prepaid. After the exhibit they
will be returned, collect.
Submissions may be in the form of


photographs, renderings or models.
And uncompleted projects are as eli-
gible for showing as completed build-
ings. Final decisions relative to the
possibility of awards or mentions for
various classes of work also the
question as to whether or not part of
the exhibit will go on tour have
not yet been made. But all F.A.A.
members will receive a special letter
containing full information in plenty
of time to meet the November 10th
deadline.
Registration forms for the Conven-
tion have been completed and are
now in the mails. Convention Chair-
man Ray Plockelman urges that they
be returned as quickly as possible, as
accommodations at La Coquille are
limited.
Exhibition space for manufacturers
is also limited. A number of reserva-
tions have already been made; and
George Votaw asks that those inter-
ested contact him at once. This ex-
hibit will also be open to the public
the week-end following the conven-
tion.


THE FLORIDA ARCHITECT









the original


Safeda icd*


red range

tan range

gray range

rainbow range

white


manufactured ONLY by


* DUNAN BRICK YARDS


INCORPORATED
MIAMI, FLORDA


*T.M. REG


Specialists in decorative masonry

materials for walls, walks and floors.


SLUMPED BRICK sold in Florida by:
Townsend Sash, Door & Lumber Company ------ Avon Park, Fla.
Townsend Sash, Door & Lumber Company ..--......---Bartow, Fla.
Fort Myers Ready-Mix Concrete, Inc ----...---..----Fort Myers, Fla.
Townsend Sash, Door & Lumber Company ...._--Frostproof, Fla.
Baird Hardware Company ....----.....---...........-Gainesville, Fla.
Townsend Sash, Door & Lumber Company ---. Haines City, Fla.
Florida-Georgia Brick & Tile Company ..-..... Jacksonville, Fla.
Strunk Lumber Yard .- --......---....-...........----- Key West, Fla.


Townsend Sash, Door & Lumber Company ... Lake Wales, Fla.
Grassy Key Builders' Supply Company -----.....--Marathon, Fla.
Gandy Block & Supply Company ...... ...... .... Melbourne, Fla.
Alderman Lumber Company ......---....-..---- Naples, Fla.
Marion Hardware Company --...-..------------------Ocala, Fla.
Townsend Sash, Door & Lumber Company -...--. Sebring, Fla.
Tallahassee Builders' Supply ------..........------ Tallahassee, Fla.
Burnup & Sims, Inc....... .. ............... ... West Palm Beach, Fla.






save your clients time and dollars with



AR EX


WINDOW WALLS


~5unmww


First in the South to use the new "aluminum
skin" construction eliminating laborious masonry
wall erection, the Ainsley Building is only one
44w example of outstanding Artex jobs including the
Morris Lapidus, Architect Bowman F. Ashe Memorial Building at the Uni-
versity of Miami, the Corrigan Building in Dallas
and the new Fontainbleau Hotel at Miami Beach.


To gain speed and economy in completing con-
struction, South Florida architects are invited to
consult our engineering department for complete
data and costs. Please contact our Miami office,
6721 N.W. 36th Ave. Phone 65-6411, or our
South Carolina general offices.