Copyright
        Copyright
    Front Cover
        Front Cover 1
        Front Cover 2
    Boston was the biggest...
        Page 1
        Page 2
    An invitation to opportunity
        Page 3
        Page 4
    A.I.A. officers... President, secretary re-elected
        Page 5
    A.I.A. committee organization
        Page 6
        Page 7
    Changing philosophy of architecture
        Page 8
        Page 9
        Page 10
        Page 11
    Changing philosophy of architecture (continued from page 9), Ben Tench is better, and Report on architectural education
        Page 12
    A client will understand this...
        Page 13
    Quotes from management and Millkey new AIA director for South Atlantic region
        Page 14
        Page 15
    Need for new construction is greater than ever and Volume of contract awards reflects confidence
        Page 16
    Slum clearance
        Page 17
    Chapter news and notes
        Page 18
    Legal loophole and Office changes
        Page 19
    New fund raising campaign for research
        Page 20
    Back Cover
        Back Cover 1
        Back Cover 2

oii


Official Journal
FLORIDA ASSOCIATION
AMERICAN INSTITUTE


le


July-1954


OF ARCHITECTS
OF ARCHITECTS


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Florida Architect

Official Journal of the
Florida Association of Architects
of-the American Institute of Architects

JULY, 1954 VOL. 4, NO. 3


Officers of The F. A. A.
Igor B. Polevitzky -.-__-- President
250 N. E. 18th St., Miami
G. Clinton Gamble ---. Secy.-Treas.
1047 E. Las Olas Blvd., Ft. Laud.

Directors

Robert G. Jahelka_-- Ft. Lauderdale
Broward County Chapter
Francis R. Walton ---Daytona Beach
Daytona Beach Chapter
John Bruce Smith -- St. Petersburg
Florida Central Chapter
Edward Maurice Fearney-Gainesville
Florida North Chapter
James A. Stripling--_.._ Tallahassee
Florida North Central Chapter
T. Trip Russell _________ Miami
Florida South Chapter
George J. Votaw--West Palm Beach
Palm Beach Chapter
0
THE FLORIDA ARCHITECT is published
monthly under the authority and direction
of the Florida Association of Architects'
Publication Committee: Igor B. Polevitzky,_
G. Clinton Gamble, Edwin T. Reeder. Edi-
tor: Roger W. Sherman.
Correspondents Broward County Chap-
ter: Morton T. Ironmonger Florida
North Chapter: Robert E. Crosland, Ocala;
F. A. Hollingsworth, St. Augustine; Lee
Hopper, Jacksonville; H. L. Lindsey, Gaines-
ville; J. H. Look, Pensacola; E. J. Moughton,
Sanford Florida North Central Chap-
ter: Norman P. Gross, Panama City Area;
Henry T. Hey, Marianna Area; Charles W.
Saunders, Jr., Tallahassee Area.
Editorial contributions, information on
Chapter and individual activities and cor-
respondence are welcomed; but publication
of any particular item cannot be guaran-
teed and all copy is subject to approval
of the Publication Committee. All or part
of the FLORIDA ARCHITECT'S editorial
material may be freely reprinted, provided
credit is accorded both the FLORIDA AR-
CHITECT and the author for prior publi-
cation.
Also welcomed are advertisements of
those materials, products and services
adaptable for use in Florida. -Mention of
names, or illustrations of such materials
and products in editorial columns or ad-
vertising pages does not constitute en-
dorsement by either the Publication Com-
mittee or the Florida Assocaition of Archi-
tects.
Address all communications relative to
both editorial and advertising matters to
the Editor, 7225 S. W. 82nd Court, Miami
43, Florida.
MCMURRAY 26 MIAMI

JULY, 1954


Boston Was The Biggest ...

There's certainly something about a Convention! You remember
them for different things. Some time ago there were Big Issues-like
the subject of Unification that raged up and down the floor and in
and out of smoke-filled rooms like a minor tidal wave against a rocky
shore. Then there was that delightful gathering in Louisville which
is recalled largely in terms of the Hunt Club Party. Grand weather,
gorgeous people, beautiful country, fine horses and an endless line of
tall frosted glasses capped with mint!

Boston-the 86th Annual A.I.A. meeting from June 15-19-was
still different. There were no Big Issues; and little, if any, Boisterous
Behavior. Everything flowed along smoothly, on the right track and
surprisingly on schedule. The program in general, and even its various
parts, followed the central theme of the Convention-"Forces That
Shape Architecture." From the keynote speech by Edward A. Weeks,
editor of the Atlantic Monthly, (reported elsewhere in this issue)
everything seemed to dovetail exactly with the plan outlined in pre-
convention literature.

The general impression seemed to be that this was the best-organ-
ized Convention ever. Certainly it was the biggest, with 2,112 regis-
trations.on the books. And though there were no burning questions
to be answered, there was a minimum of boring speeches and a great
deal of really worthwhile thoughts to listen to. There were excellent
exhibits of prize-winning designs; a products parade of 68 manufactur-
ers that was as well attended as any seminar; and a display of prize-win-
ing product literature as final proof that the advertising fraternity has
cracked the barrier of useful as well as attractive sales promotion.

All this added up to one central impression. A definite one, too.
The A.I.A. has streamlined itself. It has been expertly organized and
capably staffed. It has a Program. You get the feeling the Institute
is not only strong, but powerful; and that on the National and Re-
gional levels, at least, it is going confidently ahead with what it sees
is needed to bring the architect into the practical consciousness of the
American people.

And that, certainly, is what every architect has been calling for.
The pattern, it's safe to say, has been clearly drawn by the A.I.A.
Board, Institute Officers and the Staff of the Octagon. It showed
clearly through the various phases of the Convention. But it also
was clear that the final working out of that pattern is a task which
must be finally assumed by Regions and State Organizations and Local
Chapters working in as close cooperation with one another as is so evi-
dent at the national level.

There's not much doubt that everybody got fun as well as profit
from the Convention-in spite of the fact it was wet, two-blanket
wither in Boston for at least half the time. The people were warm,
even if the weather wasn't. And there were plenty with whom to ex-
change ideas. To paraphrase Bob Little, a Miami traveler:

"I know what everybody thinks at home, because I know them.
I want to see what the people I don't know-are thinking about."

And if that isn't a good reason for attending a Convention it will
do until a better one comes along.


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An Invitation To Opportunity


When President Ditchy first wrote
to me I felt the nudge of pride which
accompanies such an invitation, and
I also felt that here at last was an
opportunity to conclude an argument
-an argument between literature
and architecture--which for thirty
years I have been carrying on in my
mind. Thirty years ago when I was
courting I found myself embroiled in
a series of highly personal debates
with the gentleman who was destined
to be my father-in-law. There is, as
you all know, a natural antipathy be-
tween the father of a daughter and
the young man who is threatening to
take her from him. In some instances
this antagonism is subdued, semi-
polite; in my case it was plainly out-
spoken.
My antagonist was a very success-
ful New York architect. The firm of
which he was a partner had built the
Ritz, the Vanderbilt, the Grand Cen-
tral Terminal, and was at the time
completing the choice buildings on
the southwest corners of Park Ave-
nue. Unkie, as I came to call him,
was a profound believer in the artistry
of granite, marble, paint, and cement,
and a complete disbeliever in the
printed word. Our feud was one of
artistic survival and the sniping broke
out at the dinner table.
"Don't be a damn fool!" Unkie
used to shout, with the violence of
one who is hard of hearing. "Don't
think of going into publishing Books
are all through No one is reading
any more. They're too busy-dancing,
motoring going to the movies, listen-
ing to the radio. If you go into pub-
lishing, you'll end in a blind alley.
Don't be an ass! Get into something
safe-like banking or real estate."
"Who do you think is reading
Main Street!" I used to shout back
JULY, 1954


(its sales had passed half a million
copies). Unkie didn't -know. He
hadn't read it. Indeed, the only book
I ever remember seeing in his hands
was the Memoirs of Daisy, The Prin-
cess of Pless. He had known Daisy
in her salad days.
This was the battle that went on
despite the protests of the ladies pres-
ent. I could not persuade him, and
he did not dissuade me. Over the
years he came to accept me as a self-
supporting editor, but nothing I said
could change his belief that books
were doomed and architecture im-
mortal.
At the time I speak of-1924-
architecture, as seen by a bookman,
was a very tasty profession. Every-
thing was in the Very Best Taste,
and it didn't make the slightest dif-
ference how often you plagiarized the
dead. Every architect had a set of
cookie tins. If he was asked to do a
public building, a bank, or a city
hall, he used his largest cookie tin
and turned out something that looked
like a badly swollen Greek temple.
If he was to do a town house for
a Vanderbilt, he used the French
chateau cookie tin; for the moderately
rich he made cookies Southern style,
or beam and plaster Elizabethan.
And for the little people like the
Weeks he used the smallest tin of all;
and turned out a copy of a copy of a
Cape Cod cottage. All in excellent
taste. *
The Cookie Tin School of Amer-
ican architects gave little thought to
climate or typography. A house was
not supposed to look as if it had
grown out of its natural surroundings.
It was supposed to look like an ex-
pensive foreign importation. And if
you were lucky enough to persuade
your client to import the bricks from


By EDWARD A. WEEKS, Editor, "Atlantic Monthly"
--Opening Address to the 86th Annual Convention
of the A.I.A., Boston, Mass., June 15th to 19th, 1954


a Plantagenet Manor, the marble
mantels from Florence and the
stained glass from a French convent
-you scored Bingo and won the
game.
All that was thirty years ago. The
years between have been exciting and
productive. In New York City the
challenge to combine function with
beauty has been met again and again
by men like Charles D. Wetmore of
Whitney, Warren and Wetmore,
(Incidentally he was 'Unkie'), by
Louis Skidmore, whose Lever Build-
ing is the newest sensation on Park
Avenue, and by Wallace K. Harrison,
to name but three. Fenestration, un-
der the stimulus of Frank Lloyd
Wright, and Libby Owens Ford, has
opened up the private dwelling. The
lack of servants, perhaps the most
compelling force in contemporary
architecture, has necessitated com-
pact units which one woman, some-
times assisted by her husband, can
run. And just as American novelists
and poets of the Twenties broke away
from a slavish European tradition,
so our architects, as they became
more respectful of climate and loca-
tion, have originated buildings as
indigenous as the one-level house
in River Oaks on the outskirts of
Houston, or as lovely as the superbly
paneled rooms with a view which
William Wurster has hung on the
slopes of San Francisco.

The danger, as a bookman sees it
today, is no longer the danger of
cookie tins, but the danger of novelty
and nudity; the danger of omitting
essentials-book shelves, for instance
-the inference being that the archi-
tect and his client no longer have
any time to read; the danger of creat-
ing an interior so bare that it hurts;
the danger of bringing so much of the
outdoors inside that man's ancient
need for cosiness and shelter is left
unsatisfied. I think it a fine thing
to remodel old stables and barns into
dwellings. But I wish those archi-
tects who so specialize would remem-
(Continued on Page 4)






An Invitation

To Opportunity

--er that the horse_ and the cow do
S not attach as much importance to
sitting down as we do. It seems to
me that the chair is the most tortured
and tortuous objectin modern design.

The English are always worth
watching. They make' virture of a
necessity. But better than that, they
manage to live with due respect for
each other and for the country they
love. Architecture for them is a de-
sign for living in the most encom-
passing degree. It is a design which
encompasses the' care of their roads
S and the good manners of motorists;
it includes the protection of shade
trees and of cyclists, the decent burial
of dead automobiles, the restoration
of bombed cities, and what to do
with-the multitude of bomb shelters.
It includes slum clearance, and the
creation of a versatile new Festival
Hall in the center of London; it in-
cludes the upkeep of the past,
whether it be Stonehenge) Westmin-
ster Abbey, or the Tower of London
-all this in addition to the projec-
tion of new schools, hospitals, and
homes is what the English mean by
architecture.

S I- visited England recently. And as
I drove in from the airport on my
first day, the bus took me along the
Thames and past two of the great new
housing units built by the London
Country Council. These huge apart-
ment houses with their many bal-
conies giving on the river were
named "Keats House" and "Shelley
House," and I like that thread of
continuity just as I like those signs
in Della Robia blue and white which
are painted on some of the oldest
dwellings in London, "David Garrick
lived here," and then the dates;
"Roberi Browning lived here," and
then the dates. The English have-a"
closer touch with the past than we
do, and I think it is part of their
strength'.
The English signs always look to
me' as if they -had been written by
Charles Dickens. There is an involun-
tary humor- in them that makes me
grin. When I :see letters two feet


high: GIDDY AND GIDDY, ad-
vertising themselves as Estate 4valu-
ators, or when I read that-the Bare-
down Hotel makes a specialty of
honeymoons, I wonder if these people
are really in earnest. When I read in
an English market place a sign say-
ing "Our Fresh Eggs Cap Hardly Be
Approached," I realize that the
language has an extra dimensional .
All this is very refreshing to an
Editor who had been worn thin by
the tumult, the angry voices, and ac-
cusations in Washington. We need
a change of perspective, all of us, in
these days of high tension. And when
it comes once again, we begin to
listen to the quiet voices of our time,
the quiet voices such as Sir Richard
Livingstone, the greatest educator in
England, and Doctor Schweitzer, the
great healer of Africa whose credo
is expressed in these three word:
"Reverence% For Life." We listen to
James Bryant Conant, formerly the
President of Harvard, now our High
Commissioner in Germany, who con-
tinues to insist in his talks to German
scientists that solar energy may be-
come' more important than the atom
within a half century. The Germans
have a nickname for Dr. Conant;
they call him, "Mr. Atom," and here
are some of the prophetic things he
has been telling them:
"The next 50 years will prove
that human .nature is tough and
unyielding to a high degree.
"The, world's food problem will
be well in hand by the year 2000,
conquered by new farming tech-
niques.
"The earth could burn up its last
ton of coal-and not worry about
it. Solar energy and the synthetic
fuels; will more than make up the
difference.
"Solar power will also make the
production of fresh water from the
sea a reality. This could come as
early.as .1985, and it.would make
more than one desert near a sea-
coast a garden spot.
"We will avoid, war," predicts
Dr. Conant," only by the narrow-
Sest of margins and only because
.time and. again whenone side or


the other was about to take the
plunge the expert military advisers
could not guarantee an ultimate
success."
On one of my last days in London
I had. a reunion with an English
poet whom I had not seen for twenty
years. We went for a long walk along
the river, we revisited the Sixteenth
Century as you find it in the Tower
of London. And then as we re-
emerged into. the Twentieth and
hailed one of those shiny dinky little
taxicabs, my friend turned to sud-
denly and asked:
"Ted, do you really think man
will survive? Where do you find your
faith to go on editing that maga-
zine?"
That was not an easy question, and
I answered instinctively.
"Gee, Morley," I said, "I guess-
I guess I find it every' time I face
an audience at one of our big state
universities. Those kids with their
wonderful responsiveness make me
believe we will pull through."
If I am right-and I believe I. am
-that is where hope lies. As I see it,
the demands on your profession will
be enormously increased in the years
directly ahead. Begin with these sim-
ple facts. The rate of population in-
crease in this country has doubled
in the decade of the Forties, and it
shows no -sign of slowing down in
the Fifties.
This means that the children of the
G. I.'s now flowing into the high
schools will double the college popu-
lation in the eight years ahead. This
amazing increase will force you to
build new high schools, new dormi-
tories, new city universities, new com-
munity centers, and eventually new
housing units for the newlyweds.
There is' one ever-increasing demand
upon your iniative and skill.
SHere is a second. Look for a t~o-
ment at our old cities along the At-
lantic seaboard, cities like Boston,
Philadelphia, Baltimore, and tell mne
what you see. You see a vast dust-
bowl of grimy black buildings, old
warehouses, and old brownstone
dwellings, areas which were once
well-built and which are now eco-


THE FLORIDA ARCHITECT


I I _


--







nomically dead. Those dust bowls
have to be cleaned out, and those old
parts of the city revived-as the Alle-
gheny Conference has done so suc-
cessfully for Pittsburgh.
What else do you see? You will see
-if you look hard enough-you will
see a few beautiful fragments of our
historic past. I mean Rittenhouse
Square, Beacon Hill, Georgetown-
places and houses which are living
reminders of our great past and which
simply must not be destroyed. This
too is your responsibility.
What else do you see? You see a
process of decentralization which is
moving industry after industry out
of the crowded city into the open
country where overnight new towns
cluster around new plants and shop-
ping centers. This must not be done
haphazardly. The string towns that
are springing up along our big high-
ways with their pastel tints and their
cellars full of water are not an archi-
tect's dream for the future. We need
better planning than that. You must
do it. The care and revival of cities
is your second great charge.
And finally, there is a third. This
opportunity grows out of the fact
that we are still a migratory people,
the fact that only one American in
fifty spends his adult life in the house
where he was born. Look for a mo-
ment at what is happening in the
New South. The TVA has produced
cheap power; the displacement of
one-crop agriculture has released huge
reservoirs of unskilled labor that can
be taught to be skilled; industries all
through the North and Middle West
'have been moving South to capitalize
on power and labor, and to be closer
to their raw materials.
A man of vision said to me re-
cently, "We may have lost the China
market. But, brother, the new mar-
kets we have found for ourselves in
the South are worth more-and mean
more for Democracy!"
This is not just an operation for
profit. It is an opportunity to make
first-class citizens, black and white,
out of those who were hithertofore
second class or third class. It is an
opportunity to build a better country
than we had. Go to it, and good luck!


JULY, 1954


A. I.A. Officers .


President, Secretary Re-elected


CLAIR W. DITCHY was re-elected
President of the A.I.A. Just prior to
the announcement of his re-election
he had received, during the Conven-
tion's annual banquet ceremonies,
honorary Fellowships in the Royal
Architectural Institute of Canada and
the Philippine Institute of Architects.
As a recognition of service to the
architectural profession, such honors
are no new experience to President
Ditchy. He has been a Fellow of the
A.I.A. since 1944 and served on the
Jury of Fellows from 1945 to 194.8.
Prior to that he served in various im-
portant A.I.A. offices and has devoted
much of his time to the professional
society since he became a member
in 1924. From 1938 to 1941 he was
a regional director of the A.I.A. and
for many years did vital work on the
Committees on By-Laws, Unification,
the National Capitol, Housing and
Chapter Affairs. He has represented
the Institute in Europe, Mexico and
at many official functions in America.
In addition to his architectural
affiliations, the President of A.I.A.
has long been active in interprofes-
sional affairs, having been one of the
founders of the Engineering Society
of detroit, chairman of the Asso-
ciated Technical Societies of Detroit
and an officer of the Detroit Inter-
professional Council.
Trained at the University of Mich-
igan, President Ditchy has been in
architectural practice in Detroit since
1921 and has specialized in the de-
sign of schools, hospitals and housing
projects.


EARL T. HEITSCHMIDT. of Los
Angeles is the A.I.A.'s .new First Vice-
President. Active in civic and pro-
fessional organizations for many
years, the new Vice-President has
served on many important Institute
Committees as well as the Chapter


and California Council of Architects.
A graduate of the University of
Oregon and M.I.T., he established
his own architectural practice in 1929
and, since 1951, has been a member
of the State of California Board of
Architectural Examiners, having just
Been reappointed by Governor Knight
for another 4-year period. Prior to his
election as the Institute's First Vice-
President, Mr. Heitschmidt had
served as a Regional Director and on
various A.I.A. committees, including
those on Architect and Government,
Building Codes, and the National
Joint Cooperative Committee of the
A.I.A. and A.G.C.


LEON CHATELAIN, JR., of Wash-
ington, D. C. was elected Treasurer
of the A.I.A. A graduate of George
Washington University, he has been
a corporate member of the Institute
since 1930, has served on numerous
important committees and is a Trus-
tee of the A.I.A. Insurance Trust.
The new Treasurer is a member of
the District of Columbia Board of
Examiners and Registrars of Archi-
tects, and a Director of the Bank of
Commerce and Savings and the Jeff-
erson Federal Savings and Loan Asso-
ciation. He was elevated to A.I.A.
Fellowship in 1953.


GEORGE BAIN CUMMINGS, of Bing-
hampton, N. Y. was elected to a
second term as Secretary of the A.I.A.
An Institute member since 1921, he
has long been active in professional
organizations on city, state and re-
gional levels, having served two terms
as A.I.A. Regional Director. A leader
among New York State architects,
the national Secretary is well-known
for his work in city planning and
civic improvement and has been a
member of the firm of Conrad and
Cummings since 1926. He became
a Fellow of the A.I.A. in 1948.


- ----------------- ENNIS M


~BsssaPa~nnaPPPannannrra~a~








It's New and Streamlined ..


This indicates the top administrative level. The Insti-
tute is governed by members who elect the Officers and
Board members through delegates. The Board defines
and guides policy; the Executive Director and staff,
serving as a Secretariat, coordinate and execute policy.


A.I.A. Committee


Organization


In any organization, committees are the tools with
which things get done. In the A.I.A. the present com-
mittee set-up provides also channels of action through
which work of local chapters can flow to regional groups
and thence to the National staff.

The Institute's committee organization was revised
last year, streamlined to reduce the number of commit-
tees from 52 to 30. These remaining 30 are the special-
ized tools of the Institute. Of them, 10 are organized
on a national-regional-chapter basis. Two establish a
national-chapter relationship; and 18 retain strictly a
national character.

Charts shown here-prepared by John L. R. Grand,
who explained them to members of the Boston Conven-
tion-indicate current Institute committees and the way
they operate under the four major groupings of the
Institute's new operating structure. White ovals repre-


plurm I A IOI



I i f rl l wt ilftl


JM11 I













Here represented are the eleven Administrative Commit- In the second of the four major groups of committees,
tees of the Institute. Nine of these-the white ovals two of the five committees have national membership
-have national membership only; the other two- only. The other three are organized now on a national-
black rectangles-function on a national-chapter basis regional-chapter basis. As Regional activities grow,
without regional organization at present. cooperative efforts will improve effectiveness.


THE FLORIDA ARCHITECT


~p~"~









sent committees with national membership only. Black
ovals designate those with national-regional-chapter rela-
tionship. Black rectangles represent committees with
national and chapter, but not regional, organization.
The new operating structure accomplishes a number
of things at the same time. First, it delegates head-
quarters supervision and initiative. Second, it recog-
nizes need for decentralization as well as concentration
in certain lines. Thus it sets up direct lines of communi-
cation for development of specialized committee objec-
tives via national, regional and chapter organizations.
Inherent advantages of the new set-up are increased
operating efficiency at all operating levels and main-
tenance of a closer, more productive contact between
chapters, regional and national staffs.

On a national basis, results thus far have been grati-
fying. Regional operations, too, are beginning to ex-
pand and show the advantages of the new structure.
But all Institute progress is necessarily tied to chapter
activities. Thus general and full acceptance of the new
structure is required if all advantages are to be realized.

All chapter officers and directors are urged to take
whatever steps may be required to provide the standing
committees indicated. Prompt action at Chapter levels
will speed progress on more unified and progressive pro-
grams at all levels of Institute activity.


Committees having the national-regional-chapter pattern
operate on a line-and-staff basis. Chapter chairmen
serve as regional committee members; and regional
chairmen are grouped to form the national committee.
Contact with Chapters is through Regional staffs.


Three committees operate under the general administra- In the fourth major administrative grouping are 11
tive grouping of Membership Activities. But only that committees, six on a national-regional-chapter basis of
on Chapter Affairs is organized on a national-regional- organization. Some Chapters also are concerned with
chapter basis. In this chart, as in others, the Institute A.I.A.-A.G.C. and A.I.A.-Producers' Council where those
staff works variously with committees of all types. organizations operate local chapters.

rsl~888al..:. a88e .~


UY_____X_____U_______W(~I(~(I~1~P~~


r 7


JULY, 1954









The haH was packed when Moderator John F. Harbeson, F.A.I.A.,
called the Second Seminar of the Boston Convention to order-
proof that architects are as much concerned with philosophic
background of their profession as with its economic situation.
Here, necessarily briefed, are some statements by two of the
speakers-Paul Rudolph and Eero Saarinen, F. A. I. A ...



Changing Philosophy


Of Architecture


Paul Rudolph at the Seminar rostrum

PAUL RUDOLPH,
Sarasota, Florida

The unique element in architec-
ture is, to quote Dudock, "This seri-
ous and beautiful game of space."
This has nothing whatsoever to do
with the allotment of so many square
feet to this and that function, im-
portant as that may be, but the crea-
tion of living, breathing, dynamic
spaces of infinite variety, capable of
helping man forget something of his
troubles.
Modern architecture's range of ex-
piession is today from A to B. We
build isolated buildings with no re-
gard to the space between them,
monotonous and endless streets, too
many gold fish bowls, too few caves.
We tend to build merely diagrams of
buildings. The diagram consists of
regularly spaced bays, with the long
sides filled with glass and the end
walls filled with some opaque ma-
terial. If you raise it on pilots you
might even snare an important prize
as in the recent Ottawa Competition.
We need creativity as well as unity.
Modern architecture is tragically
lacking in eloquent space concepts.
We abound in technical progress, but
our cities are incoherent assemblies
of structures, each crying for as much
attention as possible. The alignment
of buildings alongside our endless
streets suggests large rolls of wall
paper pasted on. Sometimes the wall
paper appears as if it is about to
crumple and fall.
We need desperately to relearn the


art of disposing buildings to create
different kinds of space: the quiet,
enclosed isolated shaded space; the
hustling bustling space pungent with
vitality; the paved, dignified, vast,
sumptious, even awe inspiring space;
the mysterious space, the transition
space which defines, separates and
yet joins juxtaposed spaces of con-
trasting character.
We need sequences of space which
arouse one's curiosity, give a sense of
anticipation, which beckon and im-
pell us to rush forward to find that
releasing space which dominates,
which climaxes and acts as a magnet
and gives direction. For instance, the
Duomo in Florence is a magnet
which dominates the whole city and
orientates one. In Manhattan we are
reduced to the Third Avenue elevated
to perform this vital function. Most
important of all, we need those outer
spaces which encourage social contact.
I have just returned from Europe
and' the Middle East and one realizes
again more forcibly than ever that
man accomplished these things in
other cultures. He used piazzas,
courtyard s, squares, freestanding
sculptures, manipulating the ap-
proaches, and sequences of space.
However, we must realize that the
motor car has rendered the traditional
solutions invalid. At the same time
it has given us a new scale, for now
we must perceive our environment
from a quickly moving vehicle as well
as on foot. We must find our own
solutions.


The super-block derived from the
gridiron plan of the majority of our
cities has tremendous potentiality.
However, the super-block still leaves
us with endless streets rushing for-
ward to apparently nothing. Formerly
the building, the fountain, the
statue, the arch, the picturesque
grouping of buildings acted as a focal
point; and indeed they have given
delight for centuries. Why does the
building always have to flank the
street? Why can it not sometimes
be placed over the street, thereby
forming an enclosure and a focal
point? Perhaps the area left along-
side the street might then become a
plaza, thereby starting a whole new
sequence of spaces. We need desper-
ately more imagination with regard
to the siting of our buildings. The
tryanny of the endless street must
end.
Yes, the architect's prime respon-
sibility is to give visual delight; and
the treatment of space is the prime
determinant and the most important
architectural measure of a culture.
The public is confused as never be-
fore by just exactly the function of
an architect, for we have gone through
a long period where the specialist
talked only of social responsibility,
techniques, economy, the architect as
a coordinator, etc. We have apolo-
gized for purely visual aspects; and
indeed there has been little discus-
sion about such matters even in our
schools. This fact is demonstrated
again by the difference between a
THE FLORIDA ARCHITECT






drawing, a model, or a photograph
and the actual appearance of so many
of our buildings.
The conception is constantly dis-
cussed, but seldom visual perception.
An architect should be concerned
with how a building looks in the rain,
or a summer's day, its profile on a
misty day, the different treatment re-
quired for that which is close at hand
versus that which is twenty stories
removed, angles of vision, its sym-
bolism and content. We are in a
transition stage and our ideals of
beauty are in a state of flux. We can-
not agree on this or that specific
treatment; but each can study and
relate his efforts to principles which
dc not change.
An architect is not merely a beauti-
fier. But our profession should and
will die unless we produce that which
meets man's highest aspirations.

EERO SAARINEN, FAIA
Bloomfield Hills, Michigan
A philosophy is based on a system
oi principles. The principles of
architecture seem to have remained
constant, but each age that has pro-
duced an architecture has emphasized
some principles and neglected others.
The Renaissance was aware of, and
placed different emphasis on, certain
principles than the Gothic period
did. In that sense we can speak
about the changing philosophy of
architecture. But, within our own
time, it is more a matter of expan-
sion than change. We should talk
about the growing or expanding
philosophy, not the changing phil-
osophy.
The basic principles of modern
architecture that seem the most im-
portant and essential to me are these:
One: Each age must create its own
architecture out of its own technology
and one which is expressive of the
spirit of its own time. This is a
principle I learned early from my
father and I think it is as true now
as ever.
Two: Functional integrity. In the
Twenties there was an over-emphasis
on the principle of functionalism,
that is, the belief that form could
be found by strict adherence to
function. This is seldom true, and
we soon learned that functionalism
was not and could not be the whole
(Continued on Page 12)
JULY, 1954


Florida's New A. I. A. Fellows


Sanford W. Coin, F.A.I.A., of Gainesville, Florida North Chapter, receives
his Fllowship Award from President Clair Ditchy for Service to the Institute.


Marion Sims Wyeth, F.A.I.A., Palm Beach Chapter, is congratulated by Chancellor
of Fellows Ralph Walker. His Fellowship was awarded on the basis of Design.














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JULY, 1954


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-IN- EIN~






Changing Philosophy
(Continued from Page 9)
story. But the principle of functional
integrity seems to be one of the key-
stone principles of modem architec-
ture. To me it is a principle that
can ever be violated. Architecture
must be a servant to society.
Three: The structural principle.
From as far back as I can remember
in modern architecture, structural in-
tegrity and structural clarity were
basic principles. In recent years, these
principles have received a new im-
petus-the teachings of Viollet-le-
Duc that have come to us through
Peter Behrens and Mies van der Rohe
say that not only should we be
structurally honest, but that structure
becomes a positive element when it is
clearly expressed and that form should
be directly created from it.
Four: Recognition of the impor-
tance of space as a primary architec-
tural element and a new sense, of
space where space becomes more im-
portant than mass. The importance
of this has gradually emerged; and
it was not until recently that I rea-
lized the tremendous contribution
made in indoor space by Frank Lloyd
Wright.
These principles are not, of course,
in themselves architecture. They are
the moral code behind architecture-
and a damned good moral code at
that. They allow an infinite number
of expressions; and out of them we
can create beauty. They also suggest
an infinite number of expansions:
they can sustain a rich and growing
vocabulary. Therefore, there seem to
be a heterogeneous group of problems
that each of us,is concerned with.
Some are aesthetic; some are prac-
tical. We examine these in the cold
light of this moral code.


BEN TENCH IS BETTER

Benmont Tench, Jr., F. A. A. legal
counsel, is now walking with a cane.
But he is walking after a seige in the
hospital that laid him low for several
weeks.
It all started with a minor,.almost
routine, operation to remove a small
cyst on Ben's knee. But he didn't
take kindly to the cutting. Compli-,
cations set in. The good doctors


Now as I see it, modem architec-
ture began about 60 years ago. Its
basic principles were established
early. We have been increasing our
vocabulary ever since. We have now
come to a point of maturity.
It looks on the surface as if we
have really come to the finest and
most interesting period of architec-
ture. It sounds as if we should be
very, very lucky. Is a great new
flowering of architecture just around
the corner? No, not necessarily. Some-
how we must admit-not necessarily.
Is it the fault of the public which
confuses the mediocre with the good
and allows us to get away with mur-
der? Is our society too materialistic
to appreciate good architecture? Per-
haps in part. But the largest blame
must be placed on our profession.
There seems to be a lack of en-
thusiasm for architecture as an art
within the profession. Architecture
has become too much of a business-
a big business. The architect is the
salesman or so-called "practical man."
He recognizes that what he sells needs
design, but for this he hires a de-
signer; just as the Kleenex or other
manufacturer hires a designer to do
his packaging for him.
Architecture has also become some-
thing looked upon as a fashion which
must change from month to month.
There is not enough.awareness and
dedication to the principles and their
continuity. If we, as a generation,
really would get down to work, keep-
ing the continuity and the 'principles
of architecture in mind, we, as a
generation, would have a chance to
do a great thing. We would finally
be able to get this thing off the
ground. Spirit, enthusiasm and dedi-
cation would finally make it fly.


filled Ben full of penecillin. Ben
didn't take kindly to that, either, and
developed one of the finest cases of
penecillin poisoning on record! The
hospital released him on trial a couple
of weeks ago after 'a slow and itchy
cure.
But he still sports the cane. He
may have it a long, long time. For
the hobble that goes along with it
could prove a mighty effective atten-
tion-getter in a court room


REPORT ON
ARCHITECTURAL
EDUCATION
Among the most significant of the
Boston 'Convention's Committee re-
ports, was that on Architectural Edu-
cation. The subject of the report
was also the subject of the first after-
noon seminar session for which the
Moderator was Carl Feiss, and the
principal speakers, Professor Turpin
C. Bannister, F.A.I.A., Dept of Archi-
tecture, University of Illinois and
Dean William W. Wurster, F.A.I.A.,
School of Architecture, University of
California.
The panel discussion centered
largely around the final report of the
Commission for the Survey of Archi-
tectural Registration. This Com-
mission was appointed in 1949 as a
result of a resolution, adopted at the
Houston Convention, calling for a
study of the mechanics of architec-
tural registration-later expanded to
include the related subjects of pro-
fessional education and training.
Thus, the report offered at Boston
is the result of almost continuous study
during the past four and one-half
years. It took the form of two
printed volumes, which with text,
tables, charts, and appendices, total
some 500 pages and are available
from the publishers, the Reinhold
Publishing Company. Volume I is
entitled The Architect at Mid-Cen-
tury: Evolution and Achievement.
Volume II is headed, Conversations
Across the Nation. Funds needed
for the monutmental task of research,
compilation, editing and final pre-
sentation were made available to the
Commission through grants from the
Carneigie Corporation.
The importance of having such full
documentation of facts relative to
architectural education and profes-
sional practices can hardly be over-
estimated.
In view of the facts and conclu-
sions contained in the two report
volumes, it would be well if each
Institute Chapter followed the recom-
mendations of the panel moderator,
Carl Feiss, and made the report the
object of an intensive and thorough
Chapter study.
The panel audience heard only a
meager fraction of it. But it was
enough to stir the minds and imag-
THE FLORIDA ARCHITECT






nations of all. Here are a few
excerpts from Professor Bannister's
address.
OVERCROWDING Though urban
population has grown 4-fold and pro-
duction of goods and services has
multiplied 7V2 times since 1890, the
number of architects has increased
only 2.9 times. The 1950 ratio of
26.5 architects per 100,000 urban
population was the lowest since 1880
-and a 33 per cent decline from
1910.
"The report estimates that it the
profession is only to hold its own,
schools of architecture should enroll
each year for the rest of the decade,
20 per cent more students than at-
tended last year."
PROFESSIONAL COMPETENCE-This
should be increased, the Commission
believes, if the profession is to be
able to meet its expanded opportuni-
ties. This calls not only for improve-
ment of technical skills, but an en-
larged "social understanding, intel-
lectual insight, creative imagination
and leadership."
The report calls for a broad pro-
gram of organized architectural re-
search coupled with a more complete
system of professional education that
would reach beyond school into
active practice.
PROFESSIONAL EDUCATION The
report details a long series of recom-
mendations dealing with recruitment
of talented youth; with the revision
and intensification of scholastic pro-
grams; with the establishment of
new schools, new graduate study
programs and a plan for a systematic
experience training for professional
candidates.
REGISTRATION-The need for more
uniform and equitable licensing laws
is emphasized and documented in
the report. Part of the document
deals with the subject of written
examinations and includes a number
of recommendations relative to the
revision and improvement of tests.
The report urges that "a further
concentrated effort be made to as-
semble the facts needed to determine
whether these crucial tests have any
real validity or reliability." Also, the
Commission recommends "a study of
existing national examining agencies
in medicine and accounting with a
view to developing a comparable plan
for architecture."


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A Client Will Understand This ....
It's an accurately-scaled model, in full color, of the new Music
School of the University of Miami. The architect is Robert M. Little,
A.I.A. He is one of many architects I've served during my twenty
years of experience in model building. They've found that models
pay. Clients can see a design from all angles. Models bring
understanding that a one-view drawing doesn't. And an under-
standing client is usually a happy one.

Alton C. Woodring, Jr. Arohiteotural
SN. W. h STREET, MIAMI PHONE: 65-40ls
2321 N. W. 15th STREET, MIAMI PHONE: 65-4071


JULY, 1954





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And we try, on every job we
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One of these, for example, is
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MANAGEMENT

"It has always seemed to me that
one distinction that the professional
man bears is that he, unlike the work-
man or the salesman, is compelled to
understand and to carry in his mind,
what men have learned in the past
about his particular field.
"He is, therefore, in a unique posi-.
tion to preserve the best of past ex-
perience and to relate it to what we
are learning today in order to make
a better world for tomorrow.
"The onrush of automation, of
automatic devices, of atomic energy,
is not crowding the human factor out
of the picture. There must always be
a man or woman to decide what the
need is, and then to search for an
answer. So must the professional man
in his field of special knowledge con-
tinue the seach for means to advance
and progress. Whether it be medi-
cine, or the law, or architecture-this
will always be true. In your profes-
sion, for example, I see the surge for-
ward growing increasingly as the years
spin out ahead.
"Every element of growth in this
country is being translated into one
form of structure or another-homes


for new families, schools for more
children, factories for new products,
churches for new communities.
Growth is always translated into the
need for new structures, and it is
with structures that you are con-
cerned.
"More specifically, the architect is
needed to translate into reality in the
individual home or building all new
developments that are possible, such
as air conditioning, for example.
There is no question but that the de-
sire to have, or the irritation in not
having, all of the newest advance-
ments in building focuses attention
on the service that the architect pro-
vides.
"The time is at hand for those who
guide community life-school boards,
church groups, civic groups, hospital'
boards, tax payers associations, and
professional groups-to insist upon
excellence of design as well as upon
economy of cost. Only outstanding
design can assure permanent satisfac-
tion and be a continuing inspiration
to the community."
-From an address by
PAUL B. WISHART, President
Minneapolis-Honeywell
Regulator Company


MILLKEY NEW AIA DIRECTOR FOR SOUTH ATLANTIC REGION


Herbert C. Millkey of Atlanta, Ga.,
was one of four new regional direc-
tors named at Boston by the 86th
AIA Convention. Others, all elected
- for a three-year term were:, Donald
Beach Kirby, San Francisco, Calif.;
Frank McNett, Grand Island, Neb.;
Albert S. Golemon of Houston,
Texas.
Millkey succeeds G. Thomas Har-
mon whose term of office expired this
year. As Regional Director for the
South Atlantic area, Millkey's chief
task will be the coordination of na-
Stional AIA policies and programs with
state and local chapter activities.
Such laison work on a regional basis
is now being eyed by AIA headquar-
ters as an especially important link in
the AIA organization chain.
The new director brings a well-
rounded experience to his new post.
Trained at the University of Cincin-
nati and at Yale University, he is a
member of the firm of Willner and


Herbert C. Millkey
Millkey, of Atlanta, and has been
associated with the teaching staff of
Georgia Tech since 1947. A long-
time member of the Georgia Chapter,
he served as its president and direc-
tor and has also served on Member-
ship, Honor Awards and public Rela-
tions Committees of the Institute.


THE FLORIDA ARCHITECT










Forty foot span .
double T LEAP
prestressed concrete
roof slab being placed
on Bank of Lakeland
Building .Charles
Johnson, Architect.





0


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15


1954


JULY


U.


I







NEED FOR NEW CONSTRUCTION IS GREATER THAN EVER

From a statement by WALTER W. SCHNEIDER, in charge of
construction statistics, U. S. Department of Commerce, made at the
33rd Annual Spring Meeting of the Producers' Council, Boston, Mass.


Here are some long-term expan-
sionary forces which assure an ex-
panding volume of construction for
many years to come.
Our population is increasing at
an astonishing rate. Total births
in 1953 were highest ever, about
four million. Every year we're
adding a state the size of Maryland!
We have more new families. Of
an estimated 37 million married
couples living together in 1953,
over half were married in the last
13 years. Not only are more peo-
ple getting married, they're having
more children.
People are living longer. By
1960 people over 65 will number
15 million. With pension plans
and social security, old people are
more active, have more money to
spend, want homes of their own.
People have more leisure, travel


more, earn more. Spending power
is now over five times, that of 1940
and after discounting for infla-
tion will buy more than twice as
much.
We now have 40 million high
school graduates, compared with
25 million in 1940,
Education is raising standards of
living, which means better hous-
ing.
America is going suburban. In
the 12 largest metropolitan areas,
72 percent of the 1940 to 1950
growth was in suburbs.
These economic pressures are
creating needs-and satisfaction of
those needs will sustain the con-
struction industry.
We will need to expand our
school facilities greatly. There are
now almost 70 percent more chil-
dren under five than in 1940.


More and better highways are
urgently needed. Motor vehicles
are up 72 percent over 1940.
Mounting public opinion will force
action to relieve congestion.
We need to rebuild or remodel
a lot of our housing. Fifty per-
cent of our homes are now over
30 years old. City slums need
replacement with modern housing.
More civilian hospitals must be
built. Four million people in 41
states lack adequate hospital facili-
ties.
We must continue to modern-
ize industry's plants and equip-
ment. Rapid technological prog-
ress makes it obsolete and too ex-
pensive to operate.
In summary, we have the poten-
tial. If we use our ingenuity and
our drive, with God's help, we can
turn these potentials into realities.


Volume of Contract Awards Reflects Confidence


Optimism regarding the architect's
position, at least for the immediate
future, was expressed by the A. I. A.
Board of Directors in their first re-
port to the 86th Annual Convention
held in Boston.
"In general the outlook for the
profession continues firm," the
Board's report stated. "Architectural
activity remains at a high level in
most parts of the nation.
"Schools are leading all building'
types in all 12 A. I. A. regions, with
commercial work in second place in
nine areas. Religious work, including
parochial schools, is a major building
type in more than half the regions
and is second or third in volume in
several areas.
"Residential and industrial work
follow, while hospitals and Govern-


mental work have dropped behind al-
most everywhere."
Reflecting the Board's convictions
was the announcement of contract
awards in May for future construction
in the. 37 eastern states (including
Florida) made during the Conven-
tion by the F. W. Dodge Corpora-
tion and characterized by Vice-Chair-
man Thomas S. Holden as "phenom-
enal."
"The May total was the highest
mo thly total in the 63-year history
of the Dodge corporation." Mr. Hol-
den commented. "And I'm speaking
only of normal, run-of-the-mill con-
struction commitments without the
abnormally large Energy Commission
projects that swelled some monthly
totals to extraordinary size.
"On this basis, May was seven per


cent ahead of the second biggest
month, October, 1953. And there
were no exceptionally big projects to
swell the May totals."
Dollar volume of the huge May
total was almost two billion dollars-
14 per cent ahead of April, this year,
and 20 per cent ahead of May 1953.
Holden emphasized that these figures
referred to commitments for future
work, indicating work to be in prog-
ress for months ahead.
"This volume is particularly signif-
icant," he said. "Because it indicates
the great confidence of people who
have made enormous commitments
for construction investment. One
underlying reason for the continued
high level of construction volumes
is wider use of the skill of the archi-
tect."
THE FLORIDA ARCHITECT






SLUM CLEARANCE

It's needed everywhere; and
the answer is not so much
new housing, as more and
better rehabilitation.

Rapid growth of slums in all major
cities throughout the country is whit-
tling down the nation's investment in
housing faster than new homes can be
built.
That was the substance of a state-
ment before the Producers' Council
meeting in Boston made by G. Yates
Cook, Director of Departmental Re-
habilitation of the National Associa-
tion of Home Builders. Slums, he
said, are growing fast because of in-
ability or unwillingness on the part
of citizens and city fathers alike to
recognize the fact and to do some-
thing about the situation.
"Conditions in every major city -
including the nation's Capital are
almost beyond belief." Cook stated
during the talk illustrated by slides of
slum' areas in Dallas, Washington,
New Orleans and Baltimore. "They
are largely caused by disregard of good
maintenance procedures by owners
and by lax enforcement of health and
building regulations on the part of
city administrations.
"The result is progressive deteriora-
tion of areas and a reduction of prop-
erty values that seem to make expen-
ditures for improvement uneconomic.
The truth is that only through up-
keep operations to prevent such
deterioration and such rehabilita-
-tion programs once slum conditions
have started can the movement of
slum areas throughout our cities be
halted."
:Cook said he was convinced that
elimination of slum areas was not
merely a question of tearing down
obsolete buildings and constructing
new housing.
"Many times," he declared, "This
only results in spreading the very
condition that new buildings are de-
signed to clear up. Displaced families
will move into any quarters at hand;
and the usual overcrowding that re-
sults will inevitably bring on slum
conditions."
"The real answer to the slum
question," he added. "Is primarily
JULY, 1954


Miami Producers' Council Elects New Officers














PRESIDENT: Frank R. Goulding VICE-PRES.: Gosper W. Sistrunk














SECRETARY: Frederic H. Smith TREASURER: Otis E. Dunan

At their regular monthly meeting, June 22, members of the Miami
Chapter of the Producers' Council, Inc., elected new officers. They are:
.President, Frank R. Goulding, Aluminum Company of America; Vice-
president, Gosper W. Sistrunk, Sistrunk, Inc.; Secretary, Frederick H.:
Smith, Roddis Company; and Treasurer, Otis E. Dunan, Dunan Brick
Yards, Inc. Plans for the year will be announced:in July.


one of planning on an overall basis
that will provide as much for the
maintenance of zoning codes and a
continuing program of building up-
keep as it does for strict adherance to
the spirit as well as the letter of local
health and building codes.
"The immediate improvement of
slum conditions wherever found is
largely a matter of rehabilitation of
individual properties preferably on
a neighborhood basis. That this can
be done has been evidenced in such
cities as Baltimore, Philadelphia and
Dallas. But it requires the arousal of
civic consciousness of the problem,
first. And it also requires the in-
terested and intense activities of every
element of the construction field, in-
cluding designers, material suppliers,
'financing agencies and the building
trades."


NEW AGC CHAPTERS
The Florida State Council of the
Associated General Contractors of
America, Inc., recently announced the
formation of two new AGC Chap-
ters, bringing to eight the number
of local AGC organizations in
Florida.
One of the new groups is at Pan-
ama City. It will be known as The
Florida Gulw Coast Chapter, AGC.
It was started with nine charter mem-
bers headed by Harry Eaton as Presi-
dent. The other, currently designated
as the Tallahassee Chapter, numbers
12 charter members.
This brings membership of the
AGC in Florida to 161, not counting
Associate Members. Including these
membership would number above

200.









31 YEARS OF

DEPENDABLE

EXPERIENCE

LATHING
PLASTERING
STUCCO WORK
ACOUSTICAL
TREATMENT
We are organized and equipped
to execute contracts 'throughout
the State. One of our most,
recent jobs was the Peninsular
Life Insurance Building for
which Kemp, Bunch and Jack-,,
son were architects.


larvey J. Barowell
P.O. Box 1852 Phone: 9-5612.
Jacksonville 1, Florida






MECHIANICAL


CONTITACTORIS

Air Conditioning
Industrial Piping
Fire Sprinkler Systems
Certified Welding
Power Plants
Heating
Plumbing
Ventilation
Underground Utilities
Sheet Metal Work

HENLEY and

BECKWITH, Inc.
Phone: 3-1236 2628 Pearl St.

Jacksonville 8, Florida


Chpte Ne Notes
Chapter New /& Notes


FLORIDA NORTH CHAPTER
Chapter representatives to the
South Atlantic Regional Conference
held in Savannah in May were
Sanford W. Coin, William T. Arnett
and John L. R. Grand. The same
trio represented the Chapter at the
A.I.A. Convention at Boston.
Miss Cora Lea Wells, of St.
Augustine, was awarded the Florida
North Chapter A.I.A. Scholarship at
the University of Florida. The award,
based on scholarship and general
fitness for professional responsibilities,
is given annually by the Chapter to
encourage the study of architecture.
The August meeting of the Chapter
will be an all-the-family affair-a
picnic outing at Gold Head State
Park. Al Chapter members are urged
to attend and to bring along the wife
and youngsters. It will be a day of
all fun-and the committee has
promised fun for all, all day.
The Chapter is happy to announce
the following new members and to
welcome them:
REGISTERED ASSOCIATE MEMBERS:
James E. Shelley; David P. Reeves.
AsSOCIATE MEMBERS: .Robert L.
Hare; William J. Webber; Ceil B.
Burns; Burton S. Yolen; Constantine
L. Lnonis; and John M. Marion.
JUNIOR ASSOCIATE MEMBERS:
Richard W. Pearson, Jr.; Norman E.
Washer; Theron R. VanSickler.

FLORIDA SOUTH CHAPTER
Attendance at regular monthly
dinner meetings of the Chapter is
now uniformly good. Partly that is
due to a series of planned programs
about which all members receive
plenty of notice. But, in the opinion
of Chapter officers, it is also due in
large part to the fact that dinner


meetings are prepaid by all members
with Chapter dues.
Both dues and meeting expenses
are adjusted to the individuals ability-
to-pay-and collected in advance. The
result is that any member who doesn't
attend a regularly scheduled evening
meeting, loses a good time and the
price of a good dinner.
Another result is a more regular
and fuller attendance of younger men.
As pointed out by Edwin T. Reeder,
Chapter president, any Chapter's
young members offer the greatest
potential-yet usually have the lean-
est purse. This scheme makes every
one equal at a Chapter dinnertable.


OBJECTIVES
The objectives of the Florida Association of Architects shall be to unite
the architectural profession within the State of Florida to promote and forward
the objectives of the The American Institute of Architects; to stimulate and
encourage continual improvement within the profession; to cooperate with
the other professions; to promote and participate in the matters of general
public welfare, and represent and act for the architectural profession in the
State; and to promote educational and public relations programs for the ad-
vancement of the profession.

THE FLORIDA ARCHITECT


REMINDER-SERVICE IS
A TWO-WAY STREET
With this issue the FAA'S Offi-
cial Journal becomes a full-sized,
regularly-issued publication. It
will come to you monthly with the
new publication date the first of
each month.
As its new name implies, THE
FLORIDA ARCHITECT is dedi-
cated to the service of the entire
architectural profession in Florida.
It will be edited primarily as a
professional journal. But to serve
all FAA members and all AIA
Chapters, it should contain news
of professional activities in every
section of the State.
This can be done if readers,
correspondents and Chapter offi-
cers will help. How? By telling the
Editor what's happening locally,
what's being planned, what's being
talked about--on any subject of
architectural interest.
Thus your FLORIDA ARCHI-
TECT will become not only a
news medium to keep architects
informed of FAA affairs, but also
a forum for the discussion of pro-
fessional problems, and a sound-
ing board for the expression of
professional opinion and progres-
sive ideas.






LEGAL LOOPHOLE


From L. Alex Hatton of Orlando
(Central Chapter) comes the follow-
ing information that will be of. in-
terest to architects in every city:
"Our local Association of archi-
tects, Orange County Architects As-
sociation, endeavored to have the
Orlando City Council pass an ordi-
nance requiring services of a regis-
tered architect for all commercial
structures with an area of 1200 or
more square feet in addition to build-
ings for public assemblage.
"We failed in our attempt. How-
ever, we did obtain an addition to
our local building code which re-
quires the signature and address of
the person responsible for a design
on each set of plans and specifica-
tions submitted for a building permit.
We had little trouble obtaining this
provision. The reason for the signa-
tures is obvious.
"I would like to bring out a point
that might prove helpful to architects
in communities now using the code
published by the Southern Building
Code Congress. Articles 106.1 (a)
and (b) both include the words
'... other pertinent laws.' In Orlando
the City Attorney had ruled that
these words included our State archi-
tectural law. So, as the code is now
written, it was necessary for all draw-
ings submitted to the building inspec-
tor to be prepared in accordance with
our State law.
"When this was brought out be-
fore the City Council, the local
eode was revised to omit the words
'... laws or.' This, of course, had
the effect of bringing our local situa-
tion back to the same place as be-
fore. But the provision relative to
signatures that was made part of the
ordinance will be beneficial."


OFFICE CHANGES
In Miami, Thomas J. Madden, Jr.,
has moved his office to a new ad-
dress at 2344 Biscayne Boulevard. In
Miami Beach, Robert E. Baxter has
joined the firm of Henry Hohauscr
and Associates. James L. Deen has
removed his offices to 110'Ponce de
Leon Boulevard, Coral Gables.
JULY, 1954


STORE FIXTURES


DISPLAY FIXTURES


Our job is an interesting one. Part of it means work-
ing with architects to carry out details of their
interior design. Another part means creating, for
the architects' clients, the kind of fixtures that will
help to display and sell goods We're proud
of the fact that the way we do our job has made us
many friends friends among the architects with
whom we work and among their clients who find
it profitable to use what we produce.


GEORGE DORO FIXTURE CO.
102 FLORIDA AVENUE JACKSONVILLE, FLORIDA
P. O. BOX 1836





































Pictured at A.I.A.'s 86th Annual Convention in Boston's rick Hammond, Delray Beach; Paul E. Kohler, Jr., Palm
Hotel Statler are some of Florida's delegation. Seated, Beach. Others who attended included Miss Marion
left to right: Robert E. Hansen, Ft. Lauderdale; Manley, Robert M. Little and Edwin T. Reeder, all of
Franklin 0. Adams, Tampa; Sanford W. Goin, Gaines- Miami; William B. Harvard, St. Petersburg; Marion
ville; Robert Fitch Smith, Miami. Standing: Frederick Sims Wyeth, Palm Beach; William T. Arnett and John
W. Kessler, Palm Beach; Maurice E. Holley, Palm L. R. Grand, both of Gainesville. Most of these at-
Beach; Morton T. Ironmonger, Ft. Lauderdale; C. Her- tended sessions throughout the convention.


New Fund Raising Campaign For Research


A million dollar drive to expand
applied research in architecture and
allied fields was announced at the
Boston convention by Douglas V.
Orr, F.A.I.A., president of the Amer-
ican Architectural Foundation, Inc.
The drive will continue during the
summer and fall months with the
objective of realizing $1,000,000.
The fund-raising campaign will be
directed to individual architects
throughout the country. Management
of the Foundation hopes that each
will contribute at least $100 to
further the research work of the or-
ganization through the A.I.A. This
work will involve a vigorous program
of technical and economic investiga-
tion in the fields of schools, hospitals
and housing.
The AA.F. president emphasized
the present lack of architectural re-
20


search and the comparative need for
it during his announcement of the
current fund campaign.
"Architecture," he said, "Is in
danger of falling behind other pro-
fessional fields unless we expand our
program of technical research to in-
clude new materials, new methods
and new fields of construction."
He cited the research programs
now being undertaken by the medi-
cal profession and by many organi-
zations in the manufacturing field as
an "With -millions being expended in
a wide range of research fields," he
continued, "It is only logical that
architects should themselves investi-
gate how new facts and procedures
may best be applied to the fields of
design and construction. We, the
architects of the country, are being


charged with responsibility for con-
tinuing the progress of design. What
will we be designing and building in
1975? Only research can supply the
answer."

The current fund-raising campaign
will get underway during July when
chairmen will be appointed in each
A.I.A. district. In early August it is
planned that campaign chairmen will
be appointed in each A.I.A. chapter
to to organize local teams to solicit
each individual architect.

Most of the money collected dur-
ing the campaign will be invested and
proceeds from investments used to
sponsor projects by the Education
and Research Committee of the
A.I.A. Some of the funds, however,
will be held in escrow as the basis
for financing future drives to support
the Foundation from sources outside
the architectural profession.
THE FLORIDA ARCHITECT









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