FLORIDA FROM THE AIR
"The World's Finest Aerial Photographs"
BOWMAN FIELD SILVERTOWN AIRPORT
LOUISVILLE, KY. VERO BEACH. FLA.
Through the Courtesy of and in Con junmin with
EASTERN AIR LINES,
AVIATION DIVISION OF FLORIDA STATE ROAD DEPT.
FLORIDA STATE CHAMBER OF COMMERCE
AND THE VARIOUS LOCAL CHAMBERS OF COMMERCE
AND INDIVIDUAL WHO HAVE CONTRIBUTED
TO THE SUCCESS OF THIS BOOK
BY AERO-GRAPHIC CORPORATION. Bowman Field. Louisille. Ky.
Additioml Copie of is book may be obtained fom
AERO-GRA C Ca ..RBow Field. Louiaila. Ky.
"." :.. S?**;2'.*'* ', : 'el 3t
FLORIDA-an intriguing land of sunshine.
swayingfpalms and beautiful waters, aet
aside from the rest of our States as though it
were a separate world unto itself--and yet, so
fundamentally a part of our own Union.
To travel it by land, is to visit a tropical para-
dise of never-ending beauties.-To cover its
thousands of mile shore lines, its wide expanses
of everglades. grovelands, gigantic forests and
natural wondm by Airplne, is to be one of
nature's chosen few who are privileged to view
so magnificent a spectacle at its best.
The purpose of tL booklet is to give you a few
intimate glimpses of interesting things through-
out the State as seen from the air through the
eyes of the aerial camera.
It is impossible in this short space to include
every point of interest in so large a State, or to
reproduce photographs that will cover every
phase of its varied idstries, creations and
natural beauties. Wa are attempting only to
picture the outstanding spots that are encount-
ered in a night over several thousand miles of
Florida's coast lines and interior.
This light, which is divided into three separate
flight lines (se map on page 5). includes the
Atlantic Coast with all of its playgrounds and
historical points, from Jacksovile to Miami
via Eastern Air Lines. Following which, we
fly with one of Aero-Graphic Corp satio's
photographic ships over the Flosida iCys to
Key West. turning Northward to the Heart
of the Everglades, and then swinging out to the
Gulf of Mexico to continue the secod leg of
our eight around the entie.Jength of Florida's
West Coast.-A father jogged light lie out of
Vero Beach into the Cspji at TalaIhsee
takes s through som wealthy agricultural in-
dustrial, and timbered lands.
- All of which makes us realize s how
unselfish Nature has been in her gifts a this
wonderful land that i-FLORIDA.
"On th Wings of Night"
I ~ ~ "IC-7-~r-i-- :- --~7ri T-p
oWYliu~ui~-r~iarPrpr~y-_iikXI^)__~L~ii I_*i~_YE~n~UI;IVdW;P6i~*itCllj~-X-~L ~ : ~4~2_ iC
ALPHABETICAL LIST OF CITIES
COVERED BY FLIGHT
Boca Raton 5....
Bradenton ....... 75
Cedar Key ........ 84
Clearwater 82.... 83
Clewiston ....... 9
Cro City .......... 87
Daytona Reach 15, 1, 17
Fort Lauderdale ........ 53
Fort Myers ....... 71
Fort Pierce 30, 31
Oalnesvllle 112, 113
Gulf Stream ......49
Hollywood by the Sea 5. 55
Jacksonville ...., 9, 10
Jacksonville Beach .......11
Jupiter Ixle 3 39
Key West .
Lake City .. ...114
Lake Worth 48
Helbourne ...... 19
Miami Area .....56 to *7
Mountain Lake ...........,
Mt. Plymouth .....107
Ocala .108, 199 110
Orlando ... ..... ...........105
Ormond Beach ... .. ......... 14
Palm Beach ........40 to 4
Panama City to. ..... 88
Pensacola ...... ... 92. 93
Plant City ..102, 10
Polk County ... .100 101
Port Sewall .37
Punta (orda .. 72
Saint Augustin 12. 13
St. Petersburg ..7. to 79
Sarasota ........... 74
Silver Spring ...... 1
Stuart ..4. 35, 3
Tallahassee 1 to 122
Tampa ... .... .... .. .. ......... 81
Tarpon Sprin .. 84, 85
Valparaiso .... 9. 1
Venice ... ..... 73
Vero Bach 22..... to 29
Wabasso .... ........ ....20, 21
W laka .. ......... .. ............ll
West Palm Beach .. .................... ..... .40 to 4T
W inter Park ............... ................ ... 10
INDIVIDUAL SUBJECTS PICTURED
Boca Raton ....
Bradenton .... 75
Cedar Keys .
Cross City ... ..
Daytona Beach .........
Dinner Key Base. Pan-American Airlines 0(
Ft. Myers ... ...... ... 71
Key W est ... .......... I8
Lake City .......... 14
Lakeland 1.. .... ...04
Marathon Key ...... ....... II
Miami Pan-American 36th St... ...... 5
Mt. Plymouth .... 107
Naples ... 70
Ocal ...... ..
Orlando .. ...... ....10
Plant City ............. 103
Punta tiorda ... 72
St. Petersburg. 77
Sarasota ... 74
Tallahassee ... 21
Tampa s .
Valparaiso .. 91
Venice ... ....7..... 7
Vero Beach .. .... ......
W est Palm Beach.... .. .... ........ 41
Beachland Apartments, Vero Beach ...............
Boca Raton Club ................ ...... 52
Brooks-Seanlon Corporation, Foley, PIla..-Ull
Cass Caprona Apartments. Ft. Pierce ...... 31
Elberta Crate & Box Co., Tallahasee ............. 11
Exotic Indian River Estate of A. B. Michael 21
Florida East Coast Railway........ .... 50
Florida Fruit Canners. Inc., Prostproof ........ 97
Florida State College for Women.
Tallahassee ............... ....... ...............120
Fort Marion .......... .... .............. 1i
France Apartments, Stuart... .............. 35
Gulf Oil Corporation, Ft. Pierce .. ......... 21
Hillsboro Lighthouse ...... .... ....... 1
Hobe Sound Co ... ................. .. ...... 39
Alcasar Hotel Miami..... .... .2
Clarendon Hotel. Daytona Beach 15
Coquino Hotel, Ormond Beach 14...
Floridan Hotel, Tallahassee 119
Hollywood Beach Hotel....... 54
Indiatlantle Hotel & Casino, Melbourn... 1
Miami Blltmore Hotel. Coral Gables....... 4
Mt. Plymouth Hotel, Mt. Plymouth .......107
Pancoast Hotel, Miami Beach ............ 57
Rooney Plan Hotel, Miami Beach .......... 59
Valparaiso Inn ....... ..... 0, 1
Vero Del Mar Hotel Vero Bech..............
Vinoy Park Hotel, St. Petersburg ................ 78
McKee Jungle Gardens.... .... ....................... 29
Mountain Lake Club ....... ............. 99
Newport Industries. Inc. ........ ........... 93
Orchid Grove .... ........................ 20
Pan American Airways ........... ..... 07
Paper Mills, Panama City .... ......... ....... 88
Silver Springs .. ................ .......... ......110
Slate Capitol. Tallaasee ......... ......122
Stuart Marine Service ....... .............. ................ 36
Suarise Inn, Port Sewall............. ........... 37
Tobacco Experimental Farm .................115
University of Florida, Gainesvlle ....... 112. 11
Welaka Fish and Game Hatchery ................. 111
EDITORIALS AND FEATURED ARTICLES
Aerial Photographic Mapping ....... .............10
Airport Directory ......... .... .............. 125, 128
Contents ............................ .................................. 4
Editorial-Aero-Oraphic Corporation .....127, 128
Editorial on Aviation Division of PSRD........ 124
Florida's Agriculture ............................... 3, 9
Florida Everglades ................................. 69
Florida Flight Map ............... .. ..................... 5
Florida K eys .........................................................
Florlda Lumber Industry ................................ 117
Florida's Mosquito Control.................................. 2I
Florida's National Forests................................. 81
Introduction ........................ ..................................
In Conclusion ......................................................
Our Third Flight Line....................................... 4, 9
Phosphate Industry .............................. 100 101
Sallfisbing ......42.... 4, 43
Singing Tower and Mountain Lake
Sanctuary ............................................... 9
Sponge Fishing ....... .................................84. 85
Title Page ....... ... ....... ...................... 1
Boarding our E. A. L. Plane. Jacksonville ...
Douglas Above Clouds ........................ .. .. 7
Douglas Over Jacksonville........................... 10
Douglas Landing at Palm Beach Airport 41
Douglas Over Miami ............................................. 40
Douglas Over Palm Beaches......................... 40
E. A. L Douglas Landing at Vero .................. 25
Editorial to Eastern Air Lines.... ........................
Landlng at Miami.................................... .......
"On W ings of Night". ..................................... -
FLORIDA FROM THE AIR MAP
Showing flight lines, cities and airports
covered in pictorial sequence throughout
this book. First flight with E. A. L.
from Jacksonville to Miami; Second
Flight, with Aero-Graphic Corp. from
Miami. Key West to Pensacola: Third
Flight, Vero Beach through Interior to
KEY TO MAP
Eastern Air Lines Route (let Flght Lne)-- -
ad Flight Lne -----
trd Flight Line -.....
Note: The Airport Directory con-
tained in beck part of this book give
ful information petaining to all air-
ports shown nthe map-An Accrate
and detailed flying map of Florida is
available to pilots upon request to
Aviation Division of Florida State
Road Department, Tallahassee.
pCDA.a. a- a.
1~1_ _~ _____ ______jl__~_____ _______~rm___
C ONVERGING at Jacksonvlle. the vast Air
Transport System of our country. spread
net-like over all of North America by East.
ern Air Lines and connecting lines, brings
Florida to within a few hours of the Nation s
door steps: And whether we happen to be in
New York. Chicago. New Orleans. or Wash
ington at breakfast time. we may enjoy our
dinner under the tropical skies of Palm Beach or
Ihis seeming miracle is an every-day occurrence
in the lives of many people who use the Air
lines up-to-date mode of travel for their every
convenience. And to these particular and exact-
ing travelers who demand the ultimate in speed.
comfort and safety, the Eastern Air Lines have
devoted their vast resources. Their resulting
25.000.000 miles of air-travel experience, which
is added to at the rate of more than 18.500
miles daily, is the enviable record which assures
the prospective air traveler ol the finest and most
economical transportation service that the
The time-saving element in flying is an all-im-
portant consideration to the business man or
woman who must make every hour count. But
time alone isn't the only advantage to be gained
by going by air:-the sheer beauty of the
country as seen from this new angle, the exhil-
aration and thrill that comes from speeding
through space. and the feeling of cleanliness
resulting from the cool. dust-free air of higher
altitude, are all factors which make this the most
pleasant and practical way to travel.-
So. we invite you to join us on our pictorial
trip over Florida. in order that you, too. may
see these beauties, and learn for yourself the
thrills. comforts and joys of flying with East-
ern Air Lines:
f ... .... .....r. Ph A.i.t Di. .F. It t. D.
S"Jacksonilles Splendid Municipal Airport"
S0 UR flight begins at the splendid Jacksonville Municipal Airport.
0 where we board an Eastern Air Lines* plane for our trip down the
East Coast of Florida to Miami.-This Airport. which is the main port
of entry into the State of Florida for ships from the North. East. and
West. clears thousands of passengers and many tons of airmail annually.
"Boarding Our E. A. I.. Plane [ 8 ]
PhIltn b A~m -trallllc C' u .
Flying up the St. John's Ricer at Jacksonville
THE St. John's River, which empties into the Atlantic Ocean twenty
miles east of Jacksonville. offers a picturesque approach to this bustling
city; ships carrying cargoes and passengers to and from all parts of the
world enter this natural harbor daily, lending an air of importance to the
landscape that cannot be rivaled elsewhere in Florida.-What a contrast
this modern airplane view presents to the picture that greeted the eyes of
Jean Ribaut when he sailed up the St. John's with his little band of
Huguenots in 1562:
Union Terminal Depot
MAY WE LOST 8-1 TG11UIT ONEW5
bathing. motoring.-or even landing an air-
plane. Here we will find casinos. boardwalks.
midway amusements, and piers containing
beautiful ballrooms for dancing:-all of which
help to make Jacksonville Beach the most
popular resort colony in this section of the
"Flying Along Jacksonville Beach
C4.te of EL Cop p
Photo by Aero-Gh Corp.
A S our ship swings southward from Jack-
sonville, we find our attention drawn to -
the hundreds of summer cottages and resorts
which are dotted along the sandy stretches of
the Atlantic at Jacksonville Beach.
The Beach at this point is 600 feet wide dur-
ing low tide and presents an ideal spot for
Winging our way over lacksonville "I he Pier"
h ut. Co yrti of Est-no Air IAn,
THE oldest city in the United States presents an
unusual spectacle from the air; its narrow streets.
old. old houses and imposing cathedrals create an im-
pression that we are flying over another world. On this
spot. Don Juan Ponce De Leon landed in 1513. and
here ended his famous search for the Eternal Fountain
Our imagination runs riot as we gaze down into the
interior of grim old Ft. San Marco; its gray walls and
deep moats an impregnable defense against enemies of
other years:-today, a well preserved, mediaeval monu-
ment to the progress of man,-splendidly inadequate as
a defense towards the modern machines of war. This
fort, now called Ft. Marion, is the only well preserved
example of its kind remaining in the United States.
But we must not be misled by our birdseye impression;
for under us, lies a modern and progressive city of
today! A city blessed with a semi-tropical climate.
wide expanses of sandy beaches, and all kinds of thrills
for the sportsman in every walk of life.
"Ft. Marion" "Downtoun St. Augustine"
ourtest d St. AfUtLiwe Chamber o CommerCe
Photo by Aere~Graaie Corp.
COQUINO AND CLARENDON
ORMOND AND DAYTONA
THE most perfect Beach in the world stretches
for a distance of twenty-three miles directly
past the front doors of these two beautiful
Hotels. Five hundred feet wide and packed to
concrete-like hardness and smoothness by the
tides of the Atlantic twice daily, this sandy
stretch has attained world-wide fame as a mo-
Situated directly on this famous Beach. and
surrounded by splendid golf courses, lovely
estates and the deep. blue waters of the Atlantic.
the Coquino and Clarendon Hotels present a
picture of harmony that tempts us to land and
spend some time with them. Here, indeed, is
the setting for a perfect vacation!
"The Coquino" "The Clarendon
Ormond Beach Daytona Beac
Sn e. of 'u lra, and q'larfndon Hoteh
I'hoto by A ,nr ;raphlr Corp,
I" .tI.. %, -, lPir F 4 1 T)
THE Daytona Beach Municipal Airport is our first stop out of Jacksonville, and here we find every
desirable convenience lor ship and personnel. In keeping with the progress of Florida. this is another
of the State's splendid airports that has hard-surfaced runways, complete servicing facilities.-and a
cordial welcome" to all who travel the air-lanes.
'..nrt.-r ..1 I.tll..,,e, Il;. ,rl.h Mlinuiell \ir1'rt
D AYTONA Beach is essentially a resort and
tourists' town. and in order to provide an
adequate recreational center for the many visi-
tors who enter her portals. the cit has built
up an island in the Halifax River. known as
the City Island Playground. Here one will
find Shuffleboard. awn Bowling. and the
many other games so popular with tourists.
City Island 'Plagrourds"
Ih,,i, .4 ir a ra Chic Corp5
FOR many years. the natural Speedway of
Daytona Beach has attracted the automobile-
racing drivers of the world. Speed records have
been made and broken annually on this famous
twentTy-hrec-mile. sandy straightaway, where '
tnactments of drama. tragedy. and comedy have
brought fame and fortune. or failure, to the
names that have made racing history.
"The Natural Speedway" I
Conrt.y of Inditlalnt. Hotel
I'hi,,t. by .Acn-Grphrw t'r..l
" HE INDIATI.AXTIC HOTEL AND CASINO'
AT Melbourne. half-way between Jacksonville and Miami. and ex-
tending from Indian River to the Ocean, we fly across an extensive
development known as Indiatlantic. This attractive colony, with its fine
Indiatlantic Hotel and Bathing Casino. is a popular resort with visitors
from the East.
"Indatluantic Casino and Beach"
P oto by Aero-rphic Corp.
OVER THE FAMOUS INDIAN RIVER COUNTRY
THE Indian River runs parallel to the shore line of the Atlantic Ocean
for a distance of 165 miles down the East Coast of Florida. and is
separated from it by only a few yards in spots. This natural Inland
water way, miles wide in places, makes possible Melbourne's annual sail
boat races and regattas. which are the featured attractions of her winter
l,,to b Arm G ;rai Cor
"A TYPICAL. ISDIAN RIVER CITRUS GROVE"
O RCHID Grove. situated on an Island between Indian
River and the Atlantic Ocean. opposite Wabasso. Florida,
is the property of the Deerfield Grove Co. This Grove has the
reputation of producing some of the finest grapefruit in Florida.
ot not the world. It is on lands similar to the above, both on
the East and West Coasts of Florida where the world's finest
grapefruit is produced. The fruit from the above Grove is
shipped to Northern markets by the American Fruit Growers.
Inc.. under their famous "Blue Goose" trademark.
"EXOTIC INDIAN RIVER ESTATE OF A. B. MICHAEL.
Ir Wabasso. Florida
THE traveler who flies over Florida for the first time will be
amazed at the thousands of fine homes and estates that are
to be seen from the air: homes that are ofttimes invisible from
the ground because of their location and the profusion of trees
and plants around them.-But here we have spotted one of
these terrestrial estates in its natural surroundings of royal palms
and brilliantly colored flowers.-A modern home in the heart
of a tropical paradise:
I'.mto hr A.r.irralhlr ',,rn.
'.,mr.-. f A B Irk-url
-~ ~ ~ -C t -
VERO Beach. situated in the heart of the
Indian River Country, is undoubtedly des-
tined to be one of Florida's most outstanding
cities. The friendly hospitality and progres-
sive spirit of its people, plus the advantages of
its geographic location and natural resources.
guide its future to certain fame.
Here, one will find all of the recreational at-
tractions for which Florida is noted, as well as
stable and serious economic enterprises that
assure the healthy growth of any permanent
With frontage on beautiful Indian River and
the Atlantic Ocean, and with a back-country
which makes it the shipping center for vege-
tables. timber products, and the world's finest
citrus fruits, this thriving little city enjoys a
rare combination of advantages which makes it
typify Florida at its best.
To your future. Vero Beach!
"A Typical Vero Grove" "Vero's Business District"'
'onnriy of t to Beach Chamber of Commern
Photo b Aero-Graphie Corp,
I'lt, hy Ar.y,-Grnphie Corp
P'OCOHO\ I TAS PARK. THE COMMUXITIY RECREATIONAL CENTER OF VERO BEACH"
FLORIDA'S fine all-the-year-around weather inspires indul-
gence in all types of outdoor sports. and here we see a splen-
did park of shuffle-board, bowling and tennis courts. swings
and teeters, baseball diamond and horse-shoe courts: even a
miniature zoo. wading pool for the kiddies and modern re-
creation building where bridge parties and dances are provided
for the entertainment of townspeople and visitors. All of this
is under the splendid supervision of the Chamber of Commerce.
whose every thought is for the comfort and pleasure of citizens
and guests of the community.
" ( ,-IV Beh
h,,to bW Aer;-rn.phie Con. V.uI Asia.tin i, F, It rF. r of R L H.olm,.a Fa a A. r la.
READY FOR A LANDING AT VERO BEACH S FINE MUNICIPAL SILVERTOWX AIRPORT"
VERO Beach is a regular stopping point between Jacksor~,,ille
and Miami for Eastern Air Lines' passenger planes. ana :s the
distributing point for all Air Mail between Pain, e.clh and Day-
tona Beach. These facts, coupled with the cou~ious and *onils;te
service e available to all private ships. make this landing field one of
ihe ;ifict popular in the State.
Under ti e .;.elt ent management of "Bud" Holman. the Vero Beach
.Pt Arort is a w'delme haven to flyers from all parts of the country.
THE DEL MAR
VERO BEACH, FLORIDA
N flying over Vero Beach. we get an intimate
glimpse of one of Florida's most attractive
and hospitable hotels, the Vero Del Mar. Sit-
uated in the very heart of the city and sur-
rounded by spacious lawns, stately palms and
colorful flower gardens, this popular spot is
"Home" to the many people who visit it each
year. Here one will find the atmosphere of
friendliness and congeniality which so typifies
the people of this community.
The Aero-Graphic Corporation, with branch
headquarters at Vero Beach. directs its exten-
sive aerial photographic missions from this
point each winter.
"The Winter Home of Aero-Graphic Corporatfor"
VERO BEACH. FLORIDA
C HURCHES of almost every denomination are to
be found in Vero Beach. but this enchanting lit-
tle edifice is distinctive in the fact that it recognizes all
creeds. and is. in truth, a Community Church.
Photos by AtoCrmphi Corp.
THE RIO MAR SECTION
VERO BEACH, FLORIDA
RONTING on the Atlantic Ocean and extending
westward to the Indian River is a beautiful residen-
tial development of fine homes. The Rio Mar Club.
with its modern club house. individual cabanas and
nine-hole golf course is located in the center of this
area, and provides a picturesque setting for this winter
Courtey of Rio Mar Club
I hlto hy AVr( ;r. lhic C'orp
V'ERO'S BATHING REACH AND BEACHLAND APARTMENTS"
OCEAN bathing is one of Florida's major year-around
sports, and there is no finer beach for this purpose on
the East Coast than the one over which we are now flying.
The Beachland Apartments. on American Plan Apartment
Hotel. and the only place offering year 'round accommodations
directly on the ocean front between Daytona Beach and Palm
Beach, also offers its guests a large outdoor swimming pool
where they may try out a few fancy dives.-Nothing is lacking
in this ideal spot that would lend enchantment to a perfect
et i-i I
LEL r r
finrty a W .'. S.-tn ar Ar ur McEw
FLYINGG OVER THE HIDDEN BEAUTIES OF McKEE JUNGLE GARDENS
Vero Beach. Fla.
N EITHER words nor pictures can describe the loveliness of
this internationally famous Jungle Garden. which has
been converted by man into a veritable paradise of living beauty.
Formerly an impenetrable Jungle. this eighty acre tract has been
transformed into an exotic wonderland of rare plant and animal
life that seems to take us into another part of the world. Its
inviting shaded paths, winding through nearly every known
species of tree and plant, lead us into realms that we never
knew existed.-Here is an outstanding spot worthy of our
attention: one that will remain in our memories forever'
M.,b A 0 ,
i rof X A. -l
FT. PIERCE. FLORIDA
ENGINEERING genius and infinite perseverance have made
the Ft. Pierce Inlet and Harbor adequate passage-ways for
the large freighters that ply the Atlantic. Consequently, the
city of Ft. Pierce is rapidly becoming one of the important
shipping centers of the East Coast. Fresh fruits and vegetables
from Florida's productive soils are stored in the modern plant
of the Indian River Refrigeration Terminal to await the arrival
of refrigerated steamers that will transport them to the markets
of the world.
Photo by AlmOUphi Orp.
CASA CAPRONA APARTMENTS
FT. PIERCE, FLA.
THE CASA CAPRONA. set apart from the
noise and congestion of city traffic. affords
the city of Ft. Pierce its most luxuriant and
outstanding apartment building. With its
private swimming pool. handsomely furnished.
spacious apartments, and unusual architectural
design. this modern building is in keeping with
the progress of its surroundings.
Plhoat by Aeroirphic Corp
Courte- of Mn A L -W
GULF OIL CORPORATION
FT PIERCE, FLA
GASOLINE and motor oils for our planes
and cars are items so commonplace in
our every-day lives that we seldomly give
thought to the extensiveness and efficiency of
the systems which make them available to us.-
This particular distributing plant. but one of a
hundred similar bases scattered throughout the
State. serves the Ft. Pierce area.
Coorteo of M. H Pott and Gulf Oil Colprtim
FLORIDA has more diversified agriculture
than any other State in the Union. This
lies in the fact that her mild winter tempera-
tures. soils that are rich in phosphate and life-
giving minerals, make possible the year-around
cultivation of her extensive plant-producing
lands. Whereas the farmers in other sections
of the country are limited to one crop each
season. Florida's vegetable tracts may yield as
high as four entirely different crops during the
Aside from the citrus fruits, which are the
State's greatest agricultural crops. Florida has a
soil that is extremely favorable for the raising
of more than sixty different kinds of vegetables.
These fruits and vegetables, which are raised at
a time of the year when all other farmlands
throughout the country are blanketed with
snow. supply our Northern markets with
freshly ripened products throughout the entire
"A Typical Girorv and
A ND speaking of "vegetables". who would
ever guess that the extensive tract pictured
here is devoted exclusively to the raising of
cabbage: This common vegetable attains tre-
mendous size in Florida's rich soil and is but
one of the many marketable products that the
Sunshine State produces in great abundance
throughout the entire year.
Photos by Aeo-raphi Corp.
THE eradication of Mosquitos is a problem
which confronts practically every State in
the Union. and Florida has taken the initiative
to accomplish this task in an unusual way. By
cross-sectioning the lowlands with a series of
properly spaced ditches of sufficient depth to
allow fish to enter and eat the mosquito larvae.
or eggs, they are rapidly succeeding in exterm-
inating this insect. These Control Areas present
a symmetrical pattern when viewed from the air.
3onlr o3f ]lrl t Clnm, r of Crnmmre
1' i,1 by A.Wr Ctp.
S TUART. the Eastern Terminus of the Gulf-Okeechobec-Atlantic Canal is noted for its splendid
fishing. Situated as it is on Indian River. and practically surrounded by the St. Lucic with its
inlet to the Ocean. this little town offers good fishing ot every type to lovers of this sport.
[ 34 ]
A PARTMENTS. attractively furnished and all ready for the visitor to call "home" are conveniently
located throughout the State. The France. in Stuart. is one of the most note-worthy in this
section and provides all of the style and comforts one could desire in a home.-not to mention its
beautiful view of the W. H. Shepard Estate and St. Lucie River.
Contq y ,f Tx.'u 1 irr rln- wl S ,rt lU, wrT I
Photo by AeroGrphic Corp.
'SI L'ART MARIN\ SERVICE'
HERE in Stuart. one may also see the modern plant of the
Stuart Marine Service, which is the largest of its kind
in the State. Boats and fine yachts of every description are
housed and serviced here by experts. thereby providing this city
with one of the most important inland waterway "filling
stations" on the Coast.
Port Sewall. Florida
UST a few miles Southeast of Stuart. at Port Sewall, we fly
across the exotic vista of Sunrise Inn. Directly opposite
the St. Lucie Inlet and with a splendid view of the River. Canal.
and Ocean. this favorite winter resor: is truly a spot ot beauty.
Yachting. fishing and bathing are the sports of the hour at this
attractive and conveniently located Inn.
Pboto by Aer-Gnaphic Corp.
AT HOBE SOUND
THERE is no one spot in all Florida that has
a more interesting historical background
than Jupiter Isle. And since the early date
when 12,000 acres of this Island were granted
to Eusebio Ma. Gomez by the Spanish Governor
in return for services rendered the King of
Spain, the history of this land has been a shift-
ing prelude of drama and romance.
But today. Jupiter Isle, at Hobe Sound. is one
of the most complete developments of exclusive
homes and estates in Florida. Everything de-
sirable in the location for a home is provided
by the beauty and privacy of Hobe Sound.
The Ocean, with its fine beach, club houses, and
individual cabanas,-the Colony's private golf
club and recreational center,-and the splendid
yacht basin and inter-coastal water-way, all
combine with the perfect setting and natural
beauty of Jupiter Isle to make this one of
Florida's outstanding residential colonies.
Jupiter Isle" "Jupiter Isle Estates"
curtey o C B Arbo -t. l al, .
Ph39to] AerGrphic Crl
cmrteTown of Paan Rach and City of Wa IPalm B ch. Compete Photo by Turwuen and Aer-GCpph Ceo.
RENOWNED the world over, these two famous resort cities need no introduction: For generations
Palm Beach has been the winter playground of the social elite, and West Palm Beach, more demo-
cratic, has attracted thousands of winter visitors from all sections of the Nation. Now West Palm
Beach is fast becoming recognized as a delightful summer vacation spot because of its equable year-'round
All that Florida has to offer in the way of healthful sunshine, outdoor sports, scenic beauty.'entertain-
ment aid ideal conditions for year-'round residence will be found in their truest form in this area.
And as our plane glides into the new Palm Beach County Airport. we seem to sense the distinctive
atmosphere that characterizes the Palm Beaches.-This is FLORIDA!
"Palm Beach Inlet"
THERE are few sports in the world more
fascinating or thrilling than that of hooking.
fighting and landing a Sailfish. These wary
battlers, ranging from six to more than eight
feet long. are considered the smartest inhabitants
of the deep.-and while little is known of their
origin, their fighting ability is world-famed.
The Silver Sailfish Derby, with its thousands
of dollars in trophies, annually attracts hun-
dreds of real sportsmen between late January
The unusual photograph at the left shows a bit
of realism aboard Capt. M. A. Bishop's charter
cruiser "Amberjack" of West Palm Beach dur-
ing a fifty-minute battle with a sail. Although
some are taken for mounting. the majority of
the sailfish are returned to the sea. unless injured.
-the sportsmen merely borrowing a few
moments of a gallant fighter's time.
Because "Sails" are found in great numbers just
off Port of Palm Beach. some having been taken
inside the jetties. this is considered the greatest
of Florida's sailfish grounds, an average of more
than 3.000 being hooked each year. Fishermen
are at the grounds within five minutes after
leaving the dock.
Dry land anglers may have equally exciting
times fishing from Palm Beach Pier. from the
inlet jetties, tidewater banks and in numerous
fresh water lakes near West Palm Beach.
The West Palm Beach Fishing Club with its
Derby, winter and summer contests and gold
buttons for eight foot sailfish. is one of the out-
standing organizations in these two resort cities.
433 "Palm Beach Pier"
WEST PALM BEACH
W EST PALM BEACH'S indescribable
shoreline along Lake Worth typifies the
landscaping and architectural beauty so charac-
teristic of the whole community. This demo-
cratic business and resort city with a permanent
population of nearly 30.000 plays host to more
than 20.000 guests each winter.
I Thousands upon thousands of graceful palms.
gaily colored tropical shrubs and flowers line
the streets and boulevards. Miles of lake-front
drives and many acres of new parks have been
beautified. West Palm Beach offers all of the
usual sports and entertainment to be found
anywhere in Florida and retains an atmosphere
of friendliness toward visitors from all sections.
I~ Cunrt cytl of Wet Palm Bchb
Phnnot by Ae-GnphL Corp
PALM BEACH ESTATES
N O single city of its size in America has
more magnificent estates than Palm Beach.
Here are the winter residences of those who have
made and are making the business, political and
social history of the nation.
Chosen for its natural beauty, its climate, its
proximity to the Gulf Stream. its wide beaches.
when Henry Flagler was pioneering Florida.
Palm Beach has never been threatened as
America's premier winter resort.
The estate at the right with its vista of both
ocean and lake. hundreds of acres of cultivated
sub-tropical growth. is typical of Palm Beach.
CENTRAL PALM BEACH
THE regal splendor and dignity of modern
Palm Beach is typified by this striking pic-
ture of the central hotel section of the town.
The widely known Breakers Hotel, in the fore-
ground, and the Palm Beach Golf Club, just
West. are surrounded by other resort hotels. iii
including Whitehall. The Palm Beach Biltmore
and the New Palm Beach. Cultured beauty of
every type may be found in this portion ot
PN-, by A .plhk C'p.
PALM BEACH COUNTY
EEPING pace with varied demands of edu-
cational institutions in all sections of the
country. Palm Beach County Schools have con-
sistently maintained a high standard of effi-
ciency in all grades.
Despite steadily increasing enrollments, the phy-
Ssical plants have been expanded to meet require-
ments and no tuition charges have ever been
necessary for children of seasonal visitors.
Parks and playgrounds, adequately supervised.
are provided in all parts of both Palm Beach
and West Palm Beach for children of all ages.
The Central School group (right) in West
Palm Beach includes grades. Junior and Senior
Court Tw. a Pa. BEch ( 45
PALM BEACH CLUB LIFE
N UMEROUS exclusive beach and golf clubs
similar to the famous Bath and Tennis
Club shown at the left are part and parcel of
the Palm Beach winter scene. Society gathers
for its daily sun tanning, tennis, ocean and
pool bathing, its afternoon teas. evening dancing
parties at these clubs. It is at such gay spots
that the many charity events of the winter
season are held.
It is here that America's summer style are set
during the preceding winter, where the wealth
and culture of the nation are assembled each
PORT OF PALM BEACH
OF commercial importance to the Everglades
and the Lower East Coast of Florida.
is the Port of Palm Beach where winter vege-
tables are shipped to the markets of the Atlantic
Constantly being deepened and improved, the
Port is expected soon to provide regular Coastal
passenger service, typified by the vessel shown at
the right as it passes close to the shore, inside the
Gulf Stream current. just off the beach at
III11I- (1J ~(-(((.I:1I)))1I( ((rl
Sc -J* '-"
Cmrte f o Of Iyf d ke th
Photo h, .A\l- .-olhTS n1o.
LAKEWORTH. south of and directly adjoining the Palm
Beaches. has one of the most attractive Municipal Casinos
to be found on the East Coast. Here. every day throughout
the year. one will see hundreds of bathers, yachtsmen, and fish-
ermen enjoying the sports provided by the azure Atlantic.
beautiful Lake Worth. and the ever-present Florida Sunshine.
THE architectural beauty of any home is
greatly enhanced by the landscaping around
it. And the profusion of natural trees and
plants, which seemingly grow over night in the
tropics, accounts for the attractiveness of the
majority of Florida's homes and estates.-
While the design and style of these buildings
may show the influence of every nationality and
period, the ultimate appearance will be charac-
teristically and typically-Floridian.
GULF STREAM GOLF CLUB
AND POLO FIELD
GULF STREAM, FLA
THIS particular section of Florida is "polo-
minded", and the two fields of the exclusive
Gulf Stream Country Club are enthusiastically
attended during the seasons' games. The
country's finest players and ponies may be seen
in action here each winter.
....,.. v> ", WHERE MODES OF TRAVEL MEET" PI..t, A..;r,,.. ,
FLYING down the East Coast, from Jacksonville to Miami. we can lcol out at most any time and spot one of Florida East Coast
Railway's crack trains speeding along the straight. double tracked ribbons of steel that stretch out ahead of us to serve the many
towns along the Coast.
r.oto ib,, .. Co r rn. "HILLSBORO LIGHTHOUSE" ". ... r' n,.i. sue ri..ii od < ....
M OST of the lighthouses to be found along our Sea Coast are now automatically controlled. But the stories of human sacrifice
and heroism connected with their earlier existences continue to stir our imaginations as we encounter them on our flight.
"BOCA RATON CLUB"
BOCA RATON, FLORIDA
THE palatial and exclusive Boca Raton Club
is probably the most beautiful Club in the
world. The 650 room Clubhouse enjoys an
unusual setting among thousands of palms and
many colorful tropical gardens.
Two well designed eighteen-holc golf courses.
*mi-rt-- of Rn* Iiann frnb
Phoio AvMilon Dir. F. 8. R. D
a nine-hole pitch and putt course, tennis courts.
three sea water swimming pools, an extensive
cabana colony on the ocean, and many other
features make the Club complete in every detail.
The Airport at Boca Raton is conveniently
located, on high ground, one and one-half miles
northwest of the Clubhouse.
I )~, ,5 A-- -1,-G~pl C-p,
Photo by ACo-Gme COa
"FT. LAUDERDALE'S EXCELLENT BEACH AND HARBOR"
THERE are many interesting stories and facts of history connected with this famous old city: stories
that begin with the establishment of Fort Lauderdale as an Indian Trading Post yearly one hundred
years ago.-and which carry on through the Seminole Indian War days. telling of massacres, hardships
and deeds of heroism that are the heritage of this modern. present-day city.
In I ?? r*!
I) ; I
*CTr -'br ^
Ih otl by Aero-Gphic Corp.
HOI.LYW'OOD BEACH HOTEl
ages of the Ho
hotels in the world can boast of the ideal loca-
alluring surroundings that are the natural heri-
llywood Beach. But a few miles from the heart
of Miami. this compelling resort is a city within itself. Its
unusual beach. boardwalks, terraces, solariums. and exclusive
shops make it one of Florida's most modern and finest hotels.
i I UU*~mb
a 1 .
THIS is one of the few towns along the East Coast of Florida
that is situated directly on the Ocean with no causeway to
cross. Hence. the original name of Hollywood-By-the-Sea.
Designed during the Florida Boom. this town was laid out to be
the "perfect city," and the influence of its creators is still apparent
in the symmetrical pattern of the streets as seen from the air.
Photo by AT-G.r0-th ('`i
"THE Magic City" with its environs of
I Miami Beach. Coral Gables. Hialeah. and
Miami Springs is all that the name implies. 'Its
growth since its beginning as a trading post
about 1836 has been phenomenal: and while
its population totaled less than 30.000 in 1920.
the 1930 Census showed 110.000 people with-
in the city. and more than 135.000 in the
greater Miami area.
In recent years, people from all parts of the
world have come to realize the value of Florida's
health-giving climate, the glory of her sunshine
and outdoor sports. and the many advantages
offered by her rich soils and natural resources.
And Miami. because of her geographic location.
her ideal climate, and her enterprise has at-
tracted additional thousands into her portals
annually, with the result that she is today the
outstanding resort city of the world.
We need only to glance at the crowds found on
the Beach on any winter afternoon to con-
vince us of her popularity!
"Any Winter Afternoon"
Pboto by Ao-Grapinl Corp.
I'Phl hr A.ro (rM 'or, (-,r 4-le 0( Hotd P-fiat.
THE REFINEMENT AND INDIVIDUALITY THAT
DISTINGUISHES THE PANCOAST'
THE combination of architectural symmetry. lovely natural and cultivated landscaping. exclusive atmosphere. private beach and
I evidenced activity at the Pancoast. immediately attracts our attention as we fly over Miami Beach. And from our advantageous
position, we can well appreciate the lure of the setting and see how this Hotel. has earned its reputation of actual refinement and
M IAMI Beach has its own Civic Govern-
ment and is located on the Peninsular.
separated from Miami on the West by the
emerald waters of Biscayne Bay and bounded
on the East by the azure blue of the Atlantic
Ocean. Completely surrounded by water. this
fair city is truly a tropical paradise.
Aircraft of every dccription may be seen in
Miami's skies throughout the day or night, and
we pass many kindred ships as we arrive over
the Magic City. Miami has nine recognized
airports which handle the heavy air traffic that
concentrates on this area each year.
Here. we salute one of Goodyear's Blimps as it
sails past with its cargo of sightseeing passen-
I'Phto lby Ap i4.m.ter -4aphi 'ri't. ,l-.ll .t H..,.1 RB onm Plai,
THE ROONEY PLAZA. A STATELY MONUMENT TO THE GODS OF VACATION
TOWERING far above the surrounding buildings along the North Beach. the Rooney Plaza stands
as a stately monument to the Gods of Vacation: healthful recreation, care-free happiness and the
pleasure of living. Here. we find every convenience and luxuriant comfort that Florida's vacation-land
has to offer.
POWW-- A -1.
"HIALEAH RACE TRACK" Photbr Ao iph Cap
O UR first view of Miami is an impressive one. Ind as our big Eastern Air Lines Douglas arrives over
the city, we sense the "Greatness" of this tropical metropolis that offers a rare combination of every
opportunity, diversion and enterprise known to man.
One of the most famous and undoubtedly the most beautiful race tracks in the world is "Hialeah." The
annual meets held here each winter draw many thousands of visitors to Miami.
'Arriving Over Miami"
' .- Irty af Et ~ Air Lin
h,,,to by An-Craphr CoP. [ 61 ]
S. ""'" ..- "THE BEAUTIFUL HOTEL ALCAZAR ON MIAMI'S BAY-FRONT' PIt,,, b, A,-,Gphicl. m.
THE view looking out across Bay-Front Park. with its stately palms and flower gardens, on across the bustling yacht basin to
Biscayne Bay. and finally out to the Ocean itself, is a picture one can never forget' The Alcazar offers the visitor all of this
beauty. plus the convenience of down-town location. 62
I6hot, Aer, Grphir
N EARLY everyone has seen a movie-newsreel at some time
or another that portrayed an international swimming
meet. a fashion show. golf match. or convention at the re-
nowned Miami Biltmore.-Here we can look down into the
heart of this famous resort and well imagine ourselves as taking
an active part in the variety of winter sports that are constantly
going on within and around it. Located in Coral Gables, this
is one of the world's most reno0bned resorts.
".:'. [ 64 ]
"IMAJESTIIC MIAMI BILTMORE"
Coral Gables. Florida
County of Hotel Miami-Biltmore
"FOR A SAFE AND MOST ENJOYABLE TRIP.
WE SALUTE YOU!"
EASTERN AIR LINES.
I is with the greatest reluctance that we finish our flight down the beautiful East Coast of
Florida and leave our comfortable Eastern Air Lines plane at Miami's 36th Street Airoort.
This famous Terminal is but one of nine splendid landing fields located in the Greater Miami
area. The Naval Reserve Air Station, the Navy Dirigible Base. Miami Municipal Airport.
Viking Field and Chapman Field are other splendid ports at which extensive aeronautical ac-
1ivities are carried on constantly.
_ ~_~1 ____ ~~ _1_1_____1 ~ ____~rrC~
m d oft.a- AAwrk,. Al-.,.
roonrt.7 of 'an Amerkaln Airwy
PAN AMERICAN INTERNATIONAL MARINE BASE
MIAMI. aerial gateway between the Americas. is one of the focal points for the most extensive net-
work of airlines in the world:-and from this modern city of today. we can. within the brief
space of a few hours. step back into the ancient cities of yesterday. Cuba. Haiti. Puerto Rico, the isles
of the Caribbean and the Spanish Main. and the romantic countries of Central and South America are
all within our immediate reach through the vast international network of Pan American Airways.
THE magnificent Pan American International
Marine Base attracts thousands of visitors
daily: the awe-inspiring sight of these giant
Clipper Ships arriving from. and leaving for.
distant lands to the south, fires the imagination -
of the most casual observer. More than 35.000
passengers annually pass through this port
alone and these huge "Observation Cars of the
Sky" bring the ports of the Western Hemisphere
"All Aboard for Distant Lands"
Safely and comfortably to within a few hours
of our own door.
S And while space does not permit a pictorial
flight to these neighboring lands. we cair pause
in our trip around Florida long enough to visit
this International Base,-and wish that we. too.
might try our wings over the Worlds of
FLORIDA KEYS AND -
W "ave \liami aboard one of A.ro-
Graph (c Corplration's photographic
ships to see morie oI this interesting State. and
to. first. view theb Florida Kcs' and Ke, West.
The Ke's%. which are countless myriads of coral
islands running off ot the southern tip of -
Florida and extending over a hundred miles
south-westward into the Atlantic Ocean and
Gulf ot Mexico. are dotted with fishing camps.
l'he temrcraturc and crystal clearness of these
"Marathon Key Airport"
warm tropical waters, make the Keys a fisher-
At the extreme western tip of the Keys. 169
miles from Miami. we find the quaint city of
Key West. Having much the appearance of the
West Indies. with many solid cedar and mahog-
any houses built close to the streets. Key West
is one of the country's most unique and fas-
H EADING north from Key West. we
strike that mysterious part of Florida's
mainland known as the Everglades.-4.000,000
acres of swamps, hammocks and impenetrable
jungles that harbor species of every known
tropical insect, reptile and animal:-a country
so impregnable in its defense that but very lit-
tle of its interior has ever been seen by white
This is the habitat of the Seminole Indian.
to whom the Everglades hold no mysteries nor
fears. The alligators, rattlesnakes, tropical
birds and animals of the jungle-like swamp-
lands provide his meagre livelihood: and nature.
in her most primitive form. is his religion. And
while the Everglades look tranquil enough
from the air. those black waters and heavy
jungle growths hide a battle for existence that
is both cruel and magnificent to imagine.
B EARING westward trom the Lverglades. we
strike the picturesque town of Naples on
the Gulf of Mexico. The Southern-most town
of any size on Florida's West Coast, this
fashionable resort community features some of
the finest fishing. hunting and bathing to be
tound along the Gulf.
a Xaples Airport"
VIh. .Al..... ... A 1: 1,
o d.llllrte? of(ity of xalje
The geographic position of Naples. on the
Tamiami Trail and away from the congestion
of commercial surroundings. gives this fair com-
munity an air of exclusiveness that typifies any
high-class resort to be found in such a naturally
la "'A typical Atrways Marker"
man's heaven. The Caloosahachtee River teems
with Tarpon and other game fish which are
caught the year around. And the Everglades
provides hunting thrills of every description.
Considering her heritage, her semi-tropical cli-
mate and the cordial hospitality of her people.
Ft. Myers is one of the most inviting cities on
Florida's West Coast.
"Ft. Myers Airport"
C(outtes. y ('t t of t mers
I l itiNtl D V F. S R D.
FT. Myers. called the "City of Palms" is
closely linked with some great names of re-
cent history. Thomas A. Edison. during the
latter years of his life, spent half of each year
here. working in his laboratory, and attracting
much attention by his experiments in rubber.
This beautiful city, located at the western door
to the Everglades. is a huntsman's and fisher-
lPhotu by Aero-Graphic tor
P ,i.t,, ti ti,n i't r -r p
P L'N IA Gorda. on Peace River whe'r it empties into the head-waters of Charlotte Harbor. is the coun-
tv seat ol Charlotte Countv. Its adequate airport. so characteristic of those to be found in nearly
,evrv small town in Florida is located within a short distance of the good fishing and hunting grounds
tor which this section is noted.
PhIot, A Wiati.n, TN, r It I .n no I. tPnu
V ENICE. the winter quarters of Kentucky Military Institute. -home of the Florida Medical Cen-
ter.-and the center of the world's best tarpon fishing, is one of the few cities along the West Coast
that is situated directly on the Gulf. The Tarpon Derby. held from May to August each year attracts
thousands of sportsmen.-many of whom arrive by plane at the well-located Venice Airport pictured
Y S R D -I.II C-l1t- o Fu i II
H AVE you ever wondered what became of the "Circus" after the summer was over '-A partial
answer may be found by landing at Sarasota's airport and visiting the winter headquarters of
Ringling Bros. which nearly adjoin it.
The renowned Ringling Art Museum is also located here in Sarasota.
Photo A~iation Dir F S n. D
"THE FRIENDLY CITY". on the Manatee River. is surrounded by the rich muck lands of Manatee
I County. famous for its winter vegetables. The city itself is an active tourists' center noted for its
hospitality and the cordial treatment of its guests.
"Centrally Located Airport"
I I :
S T. Petersburg. he Sunshine City." is one
of the most delightful, all-year-around
playgrounds of Florida. Almost entirely sur-
rounded by water, this important tourists' cen-
ter has much to offer its visitors in the way of
recreation, healthful climate, and entertainment.
There are numerous features which disting-
uish St. Petersburg from all of the other cities
of the West Coast: her inviting green benches,
which line the sidewalks throughout the busi-
ness section. are characteristic of the genial hos-
pitality for which she is noted. The many
splendid yacht basins, fine hotels, million-dol-
lar recreation pier. and miles of sandy beaches
are but a few of the outstanding attractions
which draw thousands of visitors to this fam-
ous city annually.
Our flight up the Gulf would not be complete
without a landing and stop-over at St. Peters-
burg's airport, which is one of the most con-
veniently and centrally located ports in the
Million Dollar Pier" Doowntowu'n St. Petersburg"
a .,t ..rm ,. t,..r-hurs I'harnhlr .,f 4".,mmerce
li,, rk Hel Photo by Aero raphic Corp.
THE distinctive and refined atmosphere of the Vinoy Park Hotel at once classifies it under the category
of America s Finest." Facing Tampa Bay. and surrounded by symmetrically placed trees and plants.
the architectural design of the Vinoy Park immediately catches the eye from the air. and hints at the
lovely interior and accommodations that must be hidden beneath her colorful walls.
E o rt- tate Ch lb CaL
BAY PINES, ST. PETERSBURG. FLA.
FLORIDA'S advantageous climate makes her an ideal spot for the location of hospitals. institutions and
health camps of various kinds. And here. just out of St. Petersburg, we see a typical example of these
immense institutions that are to be found in all parts of the State.
I'r,~~~.l.. \illl F I: i.
STAMPAS NE\l'EST AIRPORT
TAMPA S new International Land and Sea Base. now under
construction and nearly completed. will provide Florida
with one of its most important airplane bases. This ultra-
modern airport is strategically located on the Channel Inlet into
the City of Tampa and within five minutes drive of the down-
town section.-Another example of Florida's progress in the
field of Air Transportation. and a tribute to the foresight of her
active Aviation Division:
[ 80 1
T AMPA. Florida s third largest. is primarily
I an industrial city and an important ship-
ping center for the lumber, phosphates. fertil-
izers and vegetable products of the State. While
the city's largest industry is the manufacture of
cigars, for which she is noted the country over.
Tampa also has many fertilizer plants. gas
bulk plants.-like those pictured here-and
numerous other industrials.
"Standard Oil Co.
Port Tampa. Fla.
Photna hT AbrOTpth- Cor. h SB
"Gulf Fertilizer Co."
all of the various attractions that are contained
on a well-developed beach.
The City of Clearwater is progressive and fore-
sighted: the spirit of her people is one of un-
selfish loyalty: her schools have no tuition for
visiting children: her churches are many.
To know Clearwater is to know and love
Florida's West Coast:
"Fine Bathing Beach"
wl n.,,, ,.., MsIr. ir .,ha.hbr ,t I(oammhI.r
FO- hr .la- C-11i, 4n, C
UST West of Tampa. across the Bay, the
City of Clearwater. with its invitingqtretches
of sugar sand beaches along the Gulf of Mexico.
beckons us to pay it a visit and accept the cordial
hospitality for which it is noted.
This year-around resort center has one of the
finest beaches on the West Coast. and here we
will find pavilions, amusements. cabanas, and
Downtown Clearwater "Clearwater Country Club"
THERE arc comparatively few people who
know that the largest Sponge Exchange in
the world is located here on the Gulf of Mexico
at Tarpon Springs. This colorful market, with
its attendant sponge boats and Greek colony.
provides Florida with another of her great in-
To sec these sponge fleets in action, the deep sea
divers in their clumsy-looking suits, the bustle
and activity aboard the vari-colored, fat-sided
boats, and the maneuvering of the fleets as they
sail out of the harbor for the sponge beds is a
sight that will long be remembered.
When the fleet returns, the sponges are treated
and laid out in long rows to dry. Later, they
are sold in the quaint market place--shown
here.-to buyers from all parts of the world.
"Sponge Market" "Sponge Fleet
S y r, f -'oi stte h,. ll84r l I I .I
CEDAR Keys is one of the most picturesque spots to be tound off the West Coast of Florida. and the
unusual setting of this town. amid hundreds of small islands. makes it a beautiful sight to behold
from the air.-And for our convenience, there is a well located airport where we may land and literally
start fishing right out of the ship's cockpit. And what fish are to be found in these waters'
N the heart of Florida's vast forests, which
cover thousands upon thousands of acres
throughout the Northern and Northwestern
part of the State. we fly across any number of
huge lumber mills. The plant shown here is
the Cross City Mill of the Putnam Lumber Co.
which is one of the most notable in this section.
h .ll 5, to hA Amr-:niah C..p.
Cross City is located in the center of Florida's
finest hunting and fishing country and her "city
fathers." together with the Aviation Division of
the F. S. R. D.. have foresightedly placed a
Good airport at the disposal of sportsmen pilots
5 .' who enjoy a good "hunt" right close to the
.. landing field.
"Cross City Airport'
r .R 
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ <'urn.> ll t MAlrtT- I
GIANT PAPER MILL.
FLORIDA is something more than a playground" as this
ten-million-dollar paper mill at Panama City indicates.
This great plant. engaged in the business of converting Florida's
suitable lumber into high-grade paper, is one of the largest ot
its kind in the world, and provides another outstanding indus-
try to the already versatile State.
FLORIDA'S NATION'A. FORESTS
THE United States Government has set aside huge lumber tracts all over the country as a means of preserving America's trees and
lumber. And here in Florida, the Choctawhatchee. Osceola. and Ocala National Forests contain millions of Government-pro-
tected trees that form beautiful citadels and sanctuaries as attractive to the lovers of nature as they are practical to the generations
of the future.
AS we continue our flight along the shores
of the Gulf. our attention is arrested by
the concordant and tranquil picture presented
by The Valparaiso Inn. Situated as it is on the
emerald shores of Choctawhatchee Bay. and
away from the noise and congestion of city life.
this attractive Inn is headquarters for fishermen.
hunters, golfers and those seeking the outdoor
recreations that Florida has to offer. Further.
the Inn is completely modern, tastefully decora-
ted-and the cuisine is excellent.
VALPARAISO is noted for its extensive
vineyards, fine wines, and famous Shali-
mar Mineral Waters.-and since our flight over
Florida would not be complete without seeing
these things, we are naturally interested in the
splendid airport which the city offers for our
convenience just a mile from town. This mod-
ern airport, with its hard surfaced runways. is
used by the Army Air Corps as an aerial gun-
nery and bombing school but is open to private
F i I'
PENSACOLA is the training base for the air pilots of the United States Navy. and here at the Correy
Field. we find the largest Naval Training Station in the world. It is an awe-inspiring sight to fly into
this city and see these giant fiving boats and small training planes dotting the sky and waters like great
swarms ot bees.
Irlse. f Flrl, ,L Ch. mber .4t VI [.I s*...
BESIDES being the training base for the United States Navy's Air Forces. Pensacola is a commercial
city having several very large industries. Outstanding among these is the largest Naval Stores plant
of the Newport Industries, Inc.
4 N,-" I.W-i-
OUR THIRD FLIGHT LINE
WE have flown entirely around the Coast
of Florida from Jacksonville to Pensa-
cola. a distance of approximately 1.300 miles.
and have seen the outstanding cities and points
of interest found on the Atlantic Ocean and
Gulf of Mexico.-And now. we jump back to
the East Coast to begin the third and last leg
of our flight into Florida's interior, where we
will see an entirely different type of country.
iSee Map. page 5.
Our third flight line starts at Vero Beach. the
winter base of the Aero-Graphic Corporation.
From this enterprising little town, the Corpora-
tion's ships and camera crews operate each
winter, serving the entire State of Florida and
making thousands of photographs, similar to
the ones shown in this book. for the many
individuals and companies who find aerial pic-
tures of great value in helping to solve their
We invite you to fly with our camera crews as
they make one of these regular flights into
Florida's interior to photograph the various
points of interest from Lake Okeechobee to the
State's Capitol at Tallahassee.
HE largest Sugar Cane Mill in the world is
located at Clewiston. Florida. amid acres of
cane fields that stretch for miles along the south-
ern shores of Lake Okeechobee. Sugar is one of
Florida's major revenue-producing crops, and
from this area. comes a large percentage of
THE symmetrical pattern produced by these
cultivated fields of Florida is as perfect as
the vegetable being raised in them;-Celery!
Millions of celery bunches which will find their
ways to the far off markets of the country:
IPolo by Ae-;raPlr in,- n,
MODERN PLANT OF FLORIDA FRUIT CANNERS. INC.. HOME OF "SILVER NIP" BRAND GRAPEFRUIT JUICE
THE art of preserving the natural flavor of Florida's fine citrus
fruits for the world's markets is one that has been developed
to a point of perfection during recent years. Such plants, as
the one over which we are flying. are located directly in the heart
of grovelands all over the State in order that tree-ripened fruit
may be freshly canned and brought to our breakfast tables the
S*' .: *; ?
I,, 4 ,u t Flr, la Frnt IF nueI Ih
SINGING TOWER AND
MT. LAKE SANCTUARY
THE Singing Tower and Bird Sanctuary.
called the "Taj Mahal" of America. occu-
pies the highest point of the Florida Highlands.
and is located at Mt. Lake just a few miles
north of Lake Wales. This renowned camp-
anile has become world-famous, and its inde-
scribable beauty. the marvelous music of its
carillons, and its inspirational surroundings
have brought thronging pilgrims from far and
near to the Singing Tower. A
"Mt. Lake Club"
I 1r 1 t.... Gn. hic 0E. .
MT. LAKE CLUB
S URROUNDING the Tower and Bird San-
ctuary, is an exclusive development of
private homes and estates known as Mt. Lake.
This private club. with its splendid club-house.
golf course, and palatial homes is the out-
standing colony of the Scenic Highlands.
"Mti. Lake Estate"
(~ s f m 1. lake latb99
I'I-Ie- PFIlotrlla tate (h.aslhlellir oIf I',,muwre
TYPICAL PHOSPHATE MINES
Polk County. Florida
A PHOSPHATE mine. with its giant drag-lines removing the top
soil and its high pressure water streams cutting into the phosphate
beds as though they were so much putty, presents an unusual picture from
the air. In this section of Florida. we encounter many such picturesque
mines, and cannot help but be impressed by their geometric symmetry and
'Giant Drag Line"
IPhoto hy Aern,-;raplhirc (o,.
Polk County, Florida
DHOSPHATE. a mineral which has been formed by deposits of animal
rand vegetable life throughout the ages, lies in abundance in this section
of Florida. The fact that over 82'; of the pebble phosphate mined in the
country comes from this area. proves the value of the industry to the State.