U.S.Dept. of Agrioult=we,
PUBLISHED SEMI-MONTHLY BY
OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
Vol. 5 AUGUST 4, 1930 No. 4
By T. J. BROOKS, Assistant Commissioner of Agriculture
N its broadest sense all deliberate action
is business. In the more restricted sense
vocational activities constitute business.
The everyday use of the word has given
it primarily a commercial meaning.
Business is both the creature and creator of
competition. In its highest development it is
spectacular and fascinating. When knocking
at the door of opportunity it is most gracious,
humble, obsequious, even slavish. When it is
enthroned it becomes the most autocratic tyrant
that ever wore a crown or waved a scepter.
Bashful and reticent in its first attempts to gain
favor, it becomes a bigoted autocrat when once
it feels the touch of undisputed power.
In these things business is not unique; the
same is true of governments, social orders, or-
ganized capital, organized labor and organized
religion. They show forth human nature in sub-
jugation and in triumph.
At present organized business is in the
saddle. The only safety of the masses lies in the
conflict between contending elements of busi-
ness. Mutual jealousies, rivalries and counter-
interests divide business into a number of
camps, each busy trying to hold its grip on its
particular domain. All the while new inven-
tions, new methods and new public wants keep
every line of business in a state of flux. Transi-
tion marks the age in every phase of business.
Nothing distinguishes a civilization as does the
business which it promotes and of which it is a
part. The intimate inter-relationship of various
branches of business with everyday life is
world-wide. No country or community lives to
itself any more.
There is the business of making things, the
business of buying and selling things, the busi-
ness of transporting things, the business of re-
fining things, the business of constructing
things, the business of the professions, the busi-
ness of disseminating knowledge, the business
of governing people and formulating rules,
regulative measures, etc.
What place in the drama of life do you pre-
fer? What place can you fill best? What rela-
tionship between your work and that of other
lines of work? How much are the conditions
surrounding your business due to you? How
would you change these if you could? How
much do you really care about it? Do you take
any interest in having things done when there
is no profit in it for you? There is such a thing
as business which has no reference whatsoever
to money or property.
Any one who sets himself up as too proud to
have a business, as did he who referred to
England as a nation of shop-keepers, only ad-
vertises himself as a pedantic parasite. To
think one born to rule and others born to serve
is the same fallacy that drenched the world in
blood for four thousand years and the fallacy is
still held to by millions.
The snobbery that sneers at business should
be taught a lesson in relative values by being
forced to do without the service of business and
be compelled to operate business or take the
The affairs of the modern world move for-
ward on the wheels of business. Abolish busi-
ness and nothing would be left but the crude
affairs of the barbarian. The nobility of busi-
ness is as unimpeachable as the aspirations of
Some of the Florida cities made remarkable gains in
population in the period from 1920 to 1930. Winter
Haven has an increase of 345.7 per cent, Sarasota
climbed the ladder at the rate of 290 per cent and Clear-
water jumped 214 per cent. Tampa added 49,302 to its
population for a gain of 95.5 per cent, putting Tampa
just over the one hundred thousand class with 100,910
total.-Tifton (Ga.) Gazette, May 30, 1930.
2 FLORIDA REVIEW
TUNG OIL BECOMING ONE OF FLORIDA'S
LEADING CASH CROPS-SOIL AND
CLIMATE ARE IDEAL
(Lake Worth Leader, July 11, 1930)
Tung oil is pressed from the nut of the Chinese tung
oil tree. It's the ingredient that has revolutionized the
paint and varnish industry, because boiling water may
now be poured over highly varnished tables with im-
punity, whereas a few years ago a few drops of cold
water would leave unsightly stains. Paints mixed with
tung oil withstand the sun and wear better than those
mixed with other ingredients. Lacquer with a tung oil
base furnishes the best protective covers in the automo-
bile and furniture industry. It is used to insulate electric
wiring, dynamos, generators, as well as in the manufac-
ture of high-grade linoleum, radios and airplanes.
The United States market has been largely supplied
from China, where tung oil has been used for years as a
wood preservative and for waterproofing silks and paper.
The demand outruns the supply and it has been found
impossible to increase the Chinese supply because of the
conservative attitude of the Chinese and because of in-
ternal troubles in that country.
Paint and varnish manufacturers of America have
carried on extensive experiments in Florida in the grow-
ing of tung oil trees and it has been found that they
grow well in north central Florida and produce a much
superior product to that of the Chinese, having the mani-
fest advantage of being lighter in color. It has also been
found that the oil yield is higher than that of other
vegetable oil crops. Comparative oil yields show:
CROP- Oil Per Acre
Cottonseed ...... ......... ............. ........... 150 pounds
Peanuts ................ ... ................................ 300 pounds
Flaxseed (Linseed Oil) ................................. 225 pounds
Tung Trees (9 years old) ........................ 1,800 pounds
Surveys show that no insect or disease pests attack
tung oil trees. The trees are fast growers and produce
crops three years or less after setting in the grove. They
require minimum amount of fertilization, cultivation and
care. Nuts can be harvested at leisure after they fall
to the ground, any time from December until late in
February and are not molested by hogs or cattle because
of their disagreeable taste.
Tung oil has lately been regarded as "a cash crop for
Florida farmers" and in time, because of the unlimited
demand, may rival the famous citrus as a producing crop.
A nursery of 100,000 trees has been set our near Palatka,
with about 2,000 trees in grove formation.
Regarding the tung oil development in Lake county,
the Orlando Morning Sentinel recently gave as its reasons
for advocating extensive plantings the following:
First, climatic conditions, the lay of the land and soil
characteristic of the rolling region in western Orange
and Lake more closely approximate the situation in that
part of China which is the natural habitat of the tung
oil tree than does that of any other section.
Second, the yield is heavy, and the product superior
to that which is imported from China.
Third, profits could be made at the prices much lower
than those prevailing at the present time, estimates being
based upon demonstrated Florida yields.
Fourth, this movement has the united backing of the
American paints, varnish and allied industries. Four
hundred thousand acres of tung oil trees in full produc-
tion are necessary to meet present demands and the use
of tung oil is on the increase in old industrial lines and
Fifth, plantings to some extent are being made in the
coastal plains of Alabama and Mississippi. Extensive
and early plantings at this time will assure for Florida
dominance for this new, profitable, growing American in-
It is to be hoped that the manufacturers who are back
of the Trimbey Properties will be successful in securing
oil orchards of at least 10,000 acres.
(Bradenton Herald, July 16, 1930)
Florida, it was disclosed during the course of an
address by John Wright, president of the Lakeland
Kiwanis Club, before the club, ranks second in the south
and fifth in the country in number of approved airports.
We doubt if the rank and file of Floridians realized
our position in this respect was so well placed and
enviable. Yet the fact that this condition obtains should
not make us satisfied with our position but stir us to a
greater activity in moving higher up the ladder. Past
progress in this field is proof of our possibilities to con-
tinue going forward.
Aviation's tremendous growth is best disclosed when
it is remembered that less than 30 years elapsed between
the moment that the Wright brothers flew their queer
contraption at Kitty Hawk and Lindbergh spanned the
ocean in history's most epochal feat. In no other field of
inventive genius has progress been so swift and sure.
The present is hardly more than a promise for what avia-
tion holds for the future.
It is that fact and Florida's geographical location which
makes the state the natural gateway to Central and South
America that should spur us on in our preparations for
the part we will be called upon to play in the broadening
of the flying industry. Time, we are convinced, will show
air liners a popular mode of travel, while much freight,
particularly the perishable type, will eventually move
through the air. It will be too late to prepare for this
business when it is offered. Now is the time to build air-
ports and place others in the proper condition for the
accommodation of planes. The Florida city that follows
a program of this nature will reap the benefit. Those
that dally and delay will realize their mistake, but it will
be too late then to remedy conditions.
FINE CORN GROWN BY A. C. McLAIN
(Suwannee Democrat, June 27, 1930)
Just another example of Suwannee county's fertile soil
is to be seen on the farm of A. C. McLain, one mile north
Mr. McLain has about forty acres of corn planted for
ensilage, which averages about eleven or twelve feet in
height, and if you don't believe there are some fourteen
feet stalks, you have the privilege of measuring them.
The stalks will average a yield of about three ears each
and some have five. There was no fertilizer used and
the rows are four feet wide with two feet spaces in the
drill. The estimated yield of this fine crop runs about
65 bushels to the acre and that looks rather conservative
from the point of view taken by the Democrat's reporter.
FLORIDA REVIEW 3
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
NATHAN MAYO............... Commissioner of Agriculture
T. J. BROOKS.... .....Asst. Commissioner of Agriculture
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
AUGUST 4, 1930
STATE ADVERTISING IS EFFECTIVE
(Florida Times-Union, July 6, 1930)
From time to time the newspapers of Florida contain
articles, both in their news and editorial columns, em-
phazing the importance of state-wide advertising, the
necessity for telling Florida's wonderful story to the
world. Often officials of chambers of commerce deliver
eloquent addresses on this subject, while candidates for
public office pledge themselves to a policy of more and
better state advertising. With all of this we agree. Too
much emphasis can hardly be placed upon the desirability
of advertising Florida effectively.
However, in many of such discussions it is apparent
that there exists an impression in the minds of some that
there is no state-wide advertising being done for and by
Florida, that the various cities and counties, hotels and
apartment houses, steamship lines and railroads are each
individually conducting expensive and resultful cam-
paigns of advertising, but that there is no agency adver-
tising the state as a whole. It is that impression that
this editorial seeks to correct. The bureau of immigra-
tion, State Department of Agriculture, every year adver-
tises Florida most effectively throughout the country.
Hon. Nathan Mayo, state commissioner of agriculture,
has long been keenly interested in the matter of adver-
tising Florida, and there has been no year since he as-
sumed that important cabinet position that he has not
put forth every effort to see that the advertising booklets
of this state's natural resources and man-made advan-
tages were of the highest order that was humanly pos-
sible. The books and folders, devoted to agriculture,
horticulture, the tourist business, the securing of per-
manent settlers, to commerce, and, in fact, to every line
of Florida endeavor, have been as well planned, as care-
fully prepared both as to illustrations and text matter,
as attractively printed, as widely and judiciously circu-
lated as was possible with the funds available. As a
result, Nathan Mayo, commissioner of agriculture, and
T. J. Brooks, in charge of the bureau of immigration,
have built up mailing lists containing thousands of worth-
while names, these addresses covering every State in the
Union. The list is constantly growing. Other thousands
have been reached, and no doubt favorably impressed by
the advertising, who did not write letters of inquiry to
the department and therefore are not on the mailing
lists. Some of them may have come to Florida instead
of writing; others may have written friends in this state
for the information desired.
So it is not possible to estimate with any degree of
accuracy the number of people who have been brought
to Florida, either as tourists or permanent residents, as
a direct result of this advertising; but we do know that
the state has developed industrially, progressed agricul-
turally; that new families have been placed on the lands
to help the rest of us pay the taxes necessary for the
operation of government. We know new people are
moving into Florida, planting groves, going into business,
building homes, launching industries.
And all this advertising that the State Department of
Agriculture is doing, has done for a number of years,
and will continue to do, is made possible without an in-
crease in the millage tax rate. The funds used come
from inspection fees on cottonseed meal, stock feed,
citrus fruit, gasoline, oil, fertilizer, etc.
Florida must have advertising in order to bring into
the state new people who will help develop this mighty
empire, often appropriately referred to as "a sleeping
giant." The truth about Florida (and Mr. Mayo will
send out nothing but facts) is going to do much to restore
to normalcy economic conditions in this state. Adver-
tising will help materially in "bringing Florida back,"
and Mr. Mayo has found a way to advertise the state
without increasing the general tax.
The world is beginning to know about Florida's year-
round climate, her industrial potentialities, the abundance
of natural water supply, the fertility of Florida's soil,
the system of paved highways and bridges, the church
and school advantages, and a thousand and one other
things that distinguish this state for possibilities in future
development. And when all the facts are known to the
nation, people will come in scores, and the state will
prosper. Mr. Mayo is to be congratulated, not only be-
cause he has financed Florida's splendid advertising canm-
paign without burdening the people, but also because of
the efficient and business-like manner in which the job
is being done, the satisfactory results he is obtaining,
and the fact that citizens of Florida generally are grati-
fied at the showing he has made.
RECHRISTENING UNITED STATES SUGAR
(Monongahela (Pa.) Republican, June 24, 1930)
Members of the Florida colony in Washington, whose
numbers are legion, are enthusiastic over the results of
sugar production in their state, which they do not hesi-
tate to assert shows that Florida is destined to become a
very important factor in solving our national sugar pro-
duction in the future. Apparently the marvelous crops
grown in the Everglades during the past year have con-
vinced those who know of the results obtained that more
can be produced per acre in Florida than in Cuba, and
that the modern machinery used in Florida harvests the
crop in a way that greatly reduces the total expenses of
The experiments made around Clewiston have been
with the best quality of seeds, secured through the scien-
tific methods devised by Dr. Brandes and other experts of
the United States Department of Agriculture. The
Clewiston sugar mill has ground two hundred thousand
tons of sugar cane during its first operating season, and
has produced approximately 30,000,000 pounds of raw
sugar, a great amount of fiber and thousands of gallons
of molasses. Reports of the successes obtained by the
Dahlberg interests were recently published in Miami and
other Florida papers and the accounts agree that it has
been "conclusively proved" that the sugar industry of
the United States is to be rechristened in Florida.
4 FLORIDA REVIEW
FLORIDA IN THE SUNSHINE
(Winter Garden Journal, July 4, 1930)
A recent issue of the New York Sun says that "Florida
is absolutely unique among the forty-eight states.
Crowded with curious and fascinating things. The only
state in the Union favored by nature with an inexhausti-
ble and dependable steam heating plant. Bigger than all
New England with Massachusetts left out. Income about
a half billion dollars a year. For thd historian and the
antiquarian, rich in shrines and lore. Gilded idleness and
the extreme of fashion exists almost side by side with
the plodding industry of soil-stained farmers. A million
sun-seekers pour in by railroad, steamship, motor car,
airplane and even bicycle. Champions of all kinds of
sport hie to this land for training, fun and profit. Two
hundred and fifty million dollars in real money dumped
into Florida this season by this amazing horde of snow-
dodgers. The natural winter playground of all the
eastern part of the country. So easy to reach. Has
about everything a state needs, properly developed and
utilized. Raises 200 kinds of crops and she can raise
some of them four times a year. Fruit, vegetables, fish,
lumber and poultry to occupy her profitably and steadily
the year around."
FLORIDA GRAPE INDUSTRY FLOURISHING
More Than 100 Growers Attend Convention
(Milton Gazette, July 15, 1930)
Evidence of the fact that Florida's grape industry is
in a flourishing condition was given in the annual meet-
ing of the Florida State Grape Growers' Association,
held in Orlando last week. More than a hundred grape
growers were in attendance, all of them intensely in-
terested in the industry in which they have become en-
gaged, as was indicated by participation of individual
members who took part in discussion of various matters
pertaining to their industry, and by close attention that
was given by every individual present, during the meet-
Increased attendance at this annual convention of
Florida grape growers indicates that interest in the grape
growing industry in this state is increasing. Further-
more, and as was stated in the convention, acreage
planted to grapes is increasing year by year. Land de-
voted to the growing of grapes, by members of the
Florida State Grape Growers' Association, now runs into
the thousands of acres. These vineyards are reported to
be in excellent condition, increasing in value year by
year. Others than members of the association also are
devoting more or less extensive areas of land to the
growing of grapes, so that the total acreage throughout
the state now is very considerable.
Evidently the financial returns received by Florida
grape growers are satisfactory. If this were not so, it
is not likely that the grape growing industry would
flourish in this state as it is doing. Florida has distinct
advantages for the growing of grapes. It has been proved
beyond a reasonable doubt that certain localities are
thoroughly adapted for grape growing. As a matter of
fact wild grapes are native of the state. Cultivated
varieties, carefully selected therefore, do very well, as
was made evident by the splendid exhibit of grapes in
the lobby of the San Juan hotel, where the association
convention was held. Not only grapes were exhibited,
but various by-products also. Prominent in these by-
product exhibits were grapejuice, jellies, jams, all pro-
nounced of excellent quality, for which there is a waiting
market in this state and elsewhere throughout the
A particular advantage that Florida grape growing has
is an almost exclusive market for grapes, this being due
to the fact that Florida grapes mature earlier in the
season than do grapes grown in other states, particularly
in California, which is Florida's most extensive rival.
Florida grape crops can be almost completely marketed
before California grapes are ripe and ready for ship-
ment. It is not surprising, therefore, that with these
advantages, and with others, that the Florida grape in-
dustry is flourishing and bids fair to become one of the
large agricultural industries in the state.-The Valparaiso
While Santa Rosa county was not represented at this
gathering the fact remains that this county has a number
of thriving vineyards, from which grapes have been
marketed for the past four weeks, superseding the Cali-
fornia grape by about that length of time. While the
earlier grapes have been marketed, there are still a
quantity of the latter varieties maturing that will keep
the market supplied for several weeks yet to come.
PLEASING FACTS ABOUT TOBACCO
GROWN IN STATE
(Gadsden County Herald, July 11, 1930)
Some interesting facts concerning tobacco growing in
Florida are supplied in the Year-Book of Agriculture,
1930, issued by the United States Department of Agricul-
For the period 1918-1927 the average yield of tobacco
per Florida acre was 952 pounds. Only six states pro-
duced a higher average, Connecticut, Massachusetts,
Pennsylvania, Wisconsin, New York, and Missouri, in the
For the period 1923-1927 the average price per pound
of Florida tobacco was 38.4 cents. In this only Louisiana
led-the average price per pound in that state being 50
The average pound yield per acre in Louisiana was
442, however, against 952 in Florida. So the average
dollar and cents return per acre in Louisiana was $221,
as against $364.56.8 in Florida.
So it appears that in tobacco, as in many other things,
the average money yield per Florida acre is greater than
elsewhere. All this goes to substantiate the fact that
Florida soil is wonderful for the values it will pro-
duce-and that it is well adapted to the production of
many things besides citrus and other fruits and winter
There are some things-comparatively a very few-
which it would be folly to attempt to raise in Florida as
money crops. But nowhere in this country can greater
variety of things be produced than here, and no other
crops in the United States supply such large financial
returns as Florida acres put to things for which they are
There's gold in Florida soil for those who have the in-
dustry and intelligence to cultivate it as it should be.
FLORIDA REVIEW 5
AWAKENED CONFIDENCE IN FLORIDA
(Winter Haven Chief, July 10, 1930)
Confidence in Florida seems to be one of the chief
virtues of many northerners-at least of many in that
particular section of the north where the writer has been
visiting the past month. Time was-and that not far in
the past-when the mention of Florida in conversation
with a northern man or woman brought disdainful re-
marks and sarcastic observations on business and living
conditions in the land of flowers. That was the natural
aftermath of the boom, a natural reaction to the high
prices, inflated values and bombastic promises of those
who conducted real estate sales or near-sales during the
hectic days of 1925. Very little good was said of Florida
in any part of the north for a few years following that
period. But since 1927 a marked change has been noted.
When the writer visited the north in the summer of 1927
a change for the better in the attitude of northerners
toward Florida was in the making, but the complete re-
versal of opinion did not come until a year or two later.
Now, within the past year and a half, the north has come
to give a true appraisal of the Florida boom and the
conditions attending and following it. No longer does
one hear any unfavorable comment on the land of
flowers. The burden of their remarks might be summed
up in these words of a banker, in conversation with the
"Florida has gone through a period of its growth in
keeping with the experiences of the other states. She
is now coming out of the period of reaction and in a
few years will hold her place with the best of them. We
northerners are much to blame for the boom and the
attending slump-a lot of us hoped to get rich quick on
Florida real estate, and we hoped to get rich without
working-something that is contrary to the laws of
nature, of finance and of economics. We are paying for
our foolishness and Florida is not to blame."
Many others have expressed the opinion that Florida
seems to be in a better condition, financially and in-
dustrially, than the great states of the north and middle
west and from their observation believe that Florida will
recover more rapidly than the other commonwealths, due
to its position as a great citrus growing and tourist state.
Certain it is that many of these people, who are tempo-
rarily prevented from coming south because of financial
and business conditions, will again visit Florida at their
earliest opportunity, will purchase real estate and ac-
quire other property in Florida and will become citizens
of the state, interested in her program of development
and contributing largely to the growth of her industries.
The significant thing is that the attitude of 95 per cent
of the northern people has changed in regard to Florida,
and that their conversation turns to admiration and praise
for a state which a few years ago they were condemning
severely. Understanding has come and with it has come
a different spirit and a feeling of goodwill, which must
always attend our efforts to know others.
THE FRUIT FLY IN FLORIDA
(Indiana (Pa.) Gazette, June 10, 1930)
The above title is probably incorrect, and should be
"The Fruit Fly Out of Florida."
It is now about a year since the Mediterranean fruit
fly was found in large and dangerous numbers in Florida.
That information threw a deadly scare into all the fruit
growers in the southland.
To those who were familiar with the deadly and dis-
astrous history of that insect hope vanished for the fruit
industry in the lower part of the United States.
The story the fruit fly carried with it was that it had
never been conquered in any warm country where it once
got a toe-hold.
Occasionally it has been known to move a little too far
north in some localities and has been driven back to the
place from whence it came by cold weather, but, so far as
we have been able to learn, it has never been totally
eradicated from any country whose climate suited it.
But the United States and the State of Florida went
after it. No one indulged any very definite hope that it
could be eradicated, but the situation was desperate and
the fruit industry was valuable, so neither money nor
effort were spared.
Almost five million dollars were expended last sum-
mer in that battle with that bug. The summer had not
passed until no fly could be found anywhere in Florida.
The situation looked as though the fly had been ex-
terminated, but nobody wanted "to crow too soon," and
the watch was kept up.
It was feared that the pest would break out in the
spring, and all preparation was made for a continuance
of the battle. The watch has been vigilant all the time,
but the fly has not appeared, and now the government
begins to believe it has been exterminated.
COUNTY-WIDE WAR ON TICK SET FOR
Live Stock Board of State Carries on Fight
(Tampa Times, July 10, 1930)
Tick eradication will not begin until 1932 in Hills-
borough county, it was learned today by The Times from
the State Live Stock Sanitary Board, which, according to
its program for 1931, contemplates inauguration of sys-
tematic tick eradication in Citrus, Sumter, Lake, Orange,
Seminole, Brevard, Indian River and St. Lucie counties.
At present the board is conducting systematic eradica-
tion in Alachua, Marion, Putnam, Volusia, St. Johns,
Flagler and portions of Duval and Lake counties.
"The amount of territory that the board can work
yearly is determined by the amount of money received
from the special tax levy of one-half mill collected for
this purpose," said J. V. Knapp, state veterinarian. "Fol-
lowing completion of the work in the counties we are now
operating in, the board contemplates an extension of
activities. It is assumed, if we can work as fast in the
future as we have in the past, that the work will be com-
pleted in Florida not later than 1935."
Since the board began the systematic eradication of
the cattle fever tick in 1924, quarantine restrictions have
been lifted from 30 counties and part of another county.
In this area the tick has been destroyed.
The counties now freed of ticks are as follows:
Escambia, Santa Rosa, Okaloosa, Walton, Holmes,
Washington, Bay, Jackson, Calhoun, Gulf, Gadsden, Lib-
erty, Franklin, Leon, Wakulla, Jefferson, Madison, Tay-
lor, Gilchrist, Hamilton, Suwannee, Lafayette, Dixie,
Columbia, Baker, Union, Levy, Bradford, Clay, Nassau
and that part of Duval lying north and west of the St.
6 FLORIDA REVIEW
GOVERNMENT IS BUSY IN FLORIDA
(Honeoye Falls (N. Y.) Times, May 29, 1930)
It is understood that the National Park Service of the
United States Department of Interior will back a bill
introduced in Congress by Representative Ruth Bryan
Owen "to provide for the establishment of the Ever-
glades National Park in the State of Florida." Mrs.
Owen explains that her bill proposes to set apart, and
preserve in its natural state, a tract of land of approxi-
mately 2,000 square miles in the lower southwestern
section of Florida. This is the part of the Everglades
that harbors rare specimens of bird and wild life, and
no attempt is likely to be made to change or to culti-
vate it. This part of the Everglades is nearly 200 miles
from the section of the state which is attracting nation-
wide attention because of its proven agriculture ad-
vantages. The War Department has submitted two re-
ports to Congress recently, reviewing the drainage
methods by which the sections of land south of Okeecho-
bee have been reclaimed. Thus the federal government
has definitely divided its responsibility. The War De-
partment is backing that great area in the Everglades
where the flood dangers have been eliminated. The
agricultural department O. K.'s it as a sugar-producing
section. E. W. Mayo, the distinguished writer on sugar
and its development, has returned from Florida and in a
statement given to Washington said:
"In the district around Canal Point the Southern
Sugar Company has been getting an average of better
than fifty tons of cane to the acre since harvesting started
in January and some fields have yielded over seventy
tons to the acre." He adds:
"This is far above the average obtained in Cuba. At
the present time the company has 25,000 acres under cane
in the section between Canal Point and Clewiston. It is
extending its plantings and expects that by 1936, it will
have 135,000 acres in cane. By that time the Everglades
district ought to be turning out 650,000,000 to 700,-
000,000 pounds of Florida sugar each season.
OPENING MARKETS FOR FLORIDA EGGS
(Winter Garden Journal, July 11, 1930)
Stabilizing the egg market through successful coopera-
tive marketing is speeding up production. The day is
at hand when for part of the year Florida does not
furnish an adequate market for all the quality eggs at a
satisfactory price. The supply for a short period is
beginning to be greater than the demand. This condi-
tion will be aggravated as time goes on, for Florida is
becoming a real egg-producing state, thanks to coopera-
tive, initiative and effort.
The manager of the Orlando and Jacksonville coopera-
tives, sensing the imperative need for additional markets
in the peak production period, made a trial shipment to
New York last week by the steamer Iroquois of the Clyde
Line. The eggs were loaded on board at 3 o'clock Satur-
day afternoon. They were received in New York at
10:30 Monday morning. Half of the shipment was in the
refrigerator, half under forced draft. The quality at
destination was the same in both lots. The transporta-
tion cost for those under refrigeration was 2% cents a
dozen; for those under forced draft, 1 cents a dozen.
The eggs, which were standards, not extras, sold for 28
cents a dozen, and Roscoe Ryan received advice of the
sale Tuesday just after noon.
This New York shipment netted, less freight, 26%
cents on the forced drafts, and 25% cents on the re-
frigerated. The same day, cooperative eggs laid down in
Miami would have netted 25 cents, less transportation.
The express cost from Orlando to Jacksonville to Miami
is 2 cents as against 1% cents by water to New York
The shipment brought a price on the New York market
that day in excess of the New York quotes for any eggs
save California extras.
What is the result of this experiment? It means that
by water Florida eggs can be shipped into northern mar-
kets quickly, economically and without refrigeration.
Florida poultrymen have the competitive edge on poultry
producers from California and all inland America save
nearby points. There is a ready market waiting for
Florida eggs and the Florida market from now on can be
based upon that of New York. Whenever there is an
overplus of production that would normally force the
price below a point where eggs would be profitable to
poultry raisers, this surplus can be marketed judiciously
so as to keep the market stabilized.
This demonstration of the speed, economy and safety
of shipping to northern markets perishables not re-
frigerated, but under forced draft, should prove an eye-
opener and an incentive to increase shipments to market
by water. No other section of the United States can
compete with Florida in seasonal perishables whenever
the growers turn seriously to water transportation save,
of course, states along the Atlantic seaboard. And Flor-
ida's main competitors are not on the Atlantic.-Editorial
in Orlando Morning Sentinel.
FLORIDA'S BIG THREE
(Anderson (S. C.) Mail, June 18, 1930)
Several years ago the well-known Florida boom ex-
ploded with such a resounding crash that it was heard
and felt all over the country. Since then, with the
Mediterranean fruit fly causing an embargo to be placed
on Florida fruits, the state has had hard times. There is
no doubt about that at all.
But, despite the big explosion, and despite the exodus
of people from Florida, the state still boasts of three
cities which have reached the 100,000 class. Of this fact
the Columbia Record says:
It may come as a rather startling revelation that
Florida has three cities in the more than 100,000 class in
population. Jacksonville, 129,683; Miami, 110,025, and
This may be a little humiliating when the nearest ap-
proach in North Carolina is Charlotte with 82,123 and
in South Carolina, Charleston 62,123.
Futhermore, a Florida city, Miami, leads the south, and
of cities above 100,000 the entire country with the
greatest percentage of increase, 272.1 per cent in the
last 10 years. Long Beach, Calif., 154.3 per cent.
Houston, Texas, comes next with 110.3 and Chattanooga,
which has not been blowing her horn much, with 106.4.
The boom having thoroughly burst in Florida several
years ago the population of the Florida cities may be
taken to be fixed and permanent.
And so it seems, that while a great many of them may
be "busted," there are still a great many folks left down
there to boost and bring Florida back to better days.
FLORIDA REVIEW 7
THE ADVERTISEMENT OF SUCCESS AND
(Orlando Sentinel, July 16, 1930)
The Central Florida Poultry Producers Association
has on cold storage in Orlando just now 2,160,000 eggs,
which they have packed, sold to and stored for various
buyers from the Association. With the marketing con-
solidation recently effected, storage facilities must be in-
creased to a minimum capacity of 5,000,000 eggs. And
this does not take into account possibilities of a sharp
increase in poultry production within the year.
We have re-emphasized these facts to stress the
genuine importance of Orlando as the center of a
3,000,000 dozen egg business annually and as a starting
point to call attention to a further fact that the merged
associations not only handle more than a million dollars
in Orlando for members, but they have kept the market
at a high level and have made additional money for all
egg producers, whether they belong to the organizations
or are outside.
On cold storage today in the United States are over a
billion eggs more than were a year ago. The market
has been the worst shot one in many years. Curtailed
exports, due to high tariffs, increased production in this
country, holdovers from last year-these and other things
have combined to force markets downward. That the
Florida association in the first year of its history could by
skilful marketing methods, keep Florida prices from ten
cents to twenty cents above the prices eggs were selling
in many parts of the west, and maintain it on a par
with the best markets of the east, is a remarkable eco-
nomic triumph that has put thousands of extra dollars
into poultrymen's pockets and has prevented some from
operating at a loss and others from being forced out of
The fact that Orlando has become one of the great
egg centers of the country so far as cooperatives are con-
cerned and that it has maintained prices in the face of a
national slump, can but attract attention from poultry-
men all over the United States and will lead to the estab-
lishment of large poultry farms over a wide area. Within
a very short time poultrymen will know all about Orlando
and its successful cooperative marketing. The real estate
men who fail to profit by the fact will be asleep at the
switch. And the same remark applies for real estate men
from Polk county north to the Georgia line.
Such advertisement, the advertisement of successes and
profits, will reach more than poultrymen. Producers of
other things will have their attention focused upon this
The effect will be cumulative in the right direction.
We have the land, the climate, the soil-everything but
enough producers. The success of these cooperatives
will help bring us more producers. If we could handle
cooperatively everything else in addition to eggs, ferns,
grapes and citrus fruit, our available idle lands suitable
to agriculture, would be put under cultivation in a re-
markably short span of years.
NEW POULTRY FARM ACROSS THE RIVER
(Stuart News, July 16, 1930)
Palm City Farms are to have a new chicken farm in
E. Grover and M. R. Bush of West Palm Beach have
secured a 10-acre piece of land in Tract 1, Section 23,
and are now opening it up for poultry and egg purposes.
They will start with 250 birds, and expect to increase
their flock gradually.
Mr. Grover and Mr. Bush are both married, and will
bring their families to Palm City Farms as soon as they
have built their houses. They may do some farming
and fruit raising, but expect to specialize on poultry.
It is thought the poultry cooperative organization now
forming may have brought these two newcomers to
Martin county. It is known that this part of the east
coast is remarkably well adapted to egg farming, and
now that prospects indicate a big change to make such an
industry possible, it would not be surprising if a number
of poultry men should be attracted here.
STATE DEPARTMENT OF AGRICULTURE
TO SHOW NEW EXHIBIT
(By C. M. McLennan, Associate Editorial Director,
Florida Farm and Grove Section, Titusville
Star-Advocate, July 8, 1930)
What is regarded as Florida's most effective bid to the
nation as one of its brightest agricultural opportunities
is contained in the State Department of Agriculture
exhibit, which has just recently been completed in Tampa.
An item of $15,000 is contained in the department of
agriculture budget to cover the expense of preparing,
transporting and showing this exhibit at several of the
principal state fairs and other expositions in the east,
middlewest and south.
When it is considered that upwards of four million
people saw the exhibit last season it will readily be seen
that this expense is most nominal, and it provides one
of the most efficient mediums for carrying Florida's agri-
cultural story to the country at large. The exhibit is in
charge of J. A. Mackintosh who accompanies it to the
various points where it is exhibited and who answers
thousands of questions and gives numerous lectures on
Florida's farm possibilities.
Fruits and Vegetables
The exhibit contains a most excellent showing of Flor-
ida's citrus fruits, hay and pasture crops, vegetables and
canned products. What is undoubtedly one of the finest
exhibits of canned fruits and vegetables ever put to-
gether is the outstanding feature of the display. It was
prepared by Miss Margaret Cobb, Manatee county home
demonstration agent at Bradenton. Mr. Mackintosh
says that Miss Cobb's work has been widely commented
on and he believes that there is nothing better in the
country. It contains 180 varieties of Florida fruits and
vegetables put up in most attractive style. The jars are
illuminated from the rear and present a most pleasing
picture of this state's preserving possibilities. The
county demonstration kitchen at Bradenton is Aid to be
one of the finest in the country.
The display of fresh citrus fruits was not completed
at the time the exhibit left Tampa as it was impossible
to secure fruit of the proper quality locally. But fruits
and vegetables for these displays are shipped periodically
for renewal during the tour. The entire exhibit is packed
in a truck, which carries it to the various points of show-
The itinerary this year will include the following:
American fair, Atlantic City (July 17th to August 27th);
Michigan state fair, Detroit; Tennessee state fair, Nash-
ville; Louisiana state fair, Tri-state fair at Memphis,
Alabama state fair, Midwest fair and National Dairy
Show and the American Royal at Kansas City.
View of Exhibit Being Conducted by the Florida Department of Agriculture at the American Fair in Atlantic City, New Jersey
View of Exhibit Being Conducted by the Florida Department of Agriculture at the American Fair in Atlantic City, New Jersey
10 FLORIDA REVIEW
SUCH COMMUNITY SPIRIT AS THIS IS
(Augusta (Ga.) Chronicle, June 24, 1930)
They do things down in Florida in a bigger way than
they are done elsewhere. Sometimes they do them in a
better way as well.
We have in mind the little city of Tarpon Springs, Fla.,
"where men go down to sea in ships and have their busi-
ness in the great waters." It is the largest sponge market
in the world outside the Mediterranean.
Tarpon Springs had a bank. In fact, they have it still.
And thereby hangs a tale, a more interesting tale than
any editorial we could write would be, and so we produce
it in full, as it appeared in the Congressional Record,
where it was placed at the instance of Hon. Herbert J.
Drane, representative in Congress from Florida, who said
he secured it from The Leader, a newspaper of that
Here is the story of Tarpon Springs' bank, and may
every citizen within the eye of our circulation read it
and profit thereby:
Pledging deposits and purchasing securities, 75 de-
positors of the First National Bank of Commerce, repre-
senting nearly 80 per cent of the total deposits of the
bank, at a meeting held Wednesday night at the Sunset
Hills Hotel, took over about $400,000 in mortgages and
municipal bonds which the bank had been unable to turn
The meeting was called at the suggestion of Edgar J.
Phillips, a director of the bank. It included only the
larger depositors and the stockholders. As they sat on
the huge veranda of the club house, with only the full
moon furnishing the light, they were told that the bank
would be unable to open for business on Thursday morn-
ing due to heavy withdrawals during the past four weeks.
These withdrawals, totaling $150,000, were rapidly dimin-
ishing the cash on hand.
There were brief discussions with plans advanced and
then every person present signed an agreement, assign-
ing their deposits to the bank and promising not to with-
draw their money, but to take real estate mortgages and
Florida municipal bonds in exchange.
This action, the directors state, put the bank in better
shape than was expected and will enable it to pay the
other depositors, should they demand it, dollar for dollar.
The bank's deposits total $600,000. The loyal depositors
came to the rescue just as the bank officials had decided
not to open the bank Thursday morning.
One man in the meeting gave the bank $1,300 for a
$1,000 Hernando county security which the bank had
been unable to sell. Other generous acts were done by
business men, J. C. McCrocklin, president of the institu-
tion, stating that one man took five diamonds from his
safety deposit box and offered them to the bank for what-
ever assistance they would give. Practically all of the
paper which the bank was unable to dispose of was taken
by these depositors, Mr. McCrocklin states.
Then a committee of 12 was appointed to be at the
bank at opening time Thursday morning and challenge
all who went to withdraw their accounts. The Leader
commercial plant began printing at 5:30 a. m. and before
Tarponites appeared on the street the committee had
huge placards hung in store windows, inscribed, "We be-
lieve in our bank;" cars were decorated with these signs,
and as storekeepers appeared and heard the news, flags
were brought out, and soon the city had a gala holiday
As the bank opened depositors appeared and were
decorated with orange-colored tags inscribed "Line up
with the depositors." And they did. Only four with-
drawals, other than the usual small ones for change, were
reported, while all day a queue worked its way up to the
receiving tellers' wickets and deposits were poured onto
the bank counters.
The middle of the morning Grella and his band, of
Clearwater, appeared, and despite a drizzling rain
paraded the streets of the city. The day was declared -a
holiday-"confidence day"-by Mayor J. N. Craig, and
outside of the deposits being made at the bank very little
business was attempted.
President McCrocklin and Mr. Phillips were high in
their praise for the people of the city and surrounding
towns, and said that if such enthusiasm and optimism
prevailed in other Florida towns their banking troubles
would be solved. They also point out that other Florida
towns could use the Tarpon Springs plan and protect
At the close of business yesterday-and the bank did
not close at its regular time at noon, Thursday being a
half holiday-but remained open until 2 o'clock to give
everyone a chance to withdraw their money if they so
desired. Mr. McCrocklin stated that depositors totaled
more than 350, with only four withdrawals, and that the
cash in the bank had been greatly augmented during the
All day long-distance telephone calls brought expres-
sions of congratulations from Florida's leading citizens,
while the telegraph wires brought them from other states.
This morning President McCrocklin announced that the
officers and employees of the bank had each donated one
month's salary to the bank.
The spirit of optimism is apparent everywhere in town
today, and a new chapter in Florida banking history is
BEEKEEPING PROGRAM FARMERS' WEEK
WILL COVER MANY SUBJECTS
(Ft. Meade Leader, July 17, 1930)
Beekeepers of Florida will find a splendid three-day
program awaiting them at Farmers' Week, which will be
held at the College of Agriculture in Gainesville, August
11-15. Beginning Monday at 2 p. m., this program will
continue through Wednesday noon.
For the Monday afternoon program, R. E. Foster,
apiary inspector for the State Plant Board, will make a
talk for beginners on "The Essential Triplets." This
will be followed by a discussion of when and how to put
on supers, by E. W. Macomber, district apiary inspector,
and a general round table.
Tuesday morning's program will open with demonstra-
tions in how to handle bees and uses of honey in the
home. Queen rearing, by L. L. Ferrell, Bristol bee-
keeper, and practical beekeeping, by J. J. Wilder of Way-
cross, Ga., will complete the morning program. Dur-
ing the afternoon E. Ortel will tell of the work of the
Southern States Bee Culture Field Station of the U. S.
Department of Agriculture, and Mr. Foster will give an
illustrated talk on bee diseases.
Wednesday morning's program will be filled with dis-
cussions of beekeeping in Liberty county, Fla., and in
Georgia, as well as a talk by Mr. Macomber on the work
of an apiary inspector. D. H. Ward, county agent, and
A. B. Hamlin, Georgia state inspector, will handle the
other two subjects.
FLORIDA REVIEW 11
ALL BEEKEEPERS MAY GRADE HONEY
Special Permission Not Necessary to Use Stand-
(Prepared by the United States Department of Agricul-
Many beekeepers mistakenly believe that they are for-
bidden to use the United States standard grades for
honey unless they have special permission or unless a
federal agent has inspected and graded their honey, says
James I. Hambleton of the bureau of entomology, United
States Department of Agriculture.
Must Comply With Rules
"It should be clearly understood," says Mr. Hambleton,
"that anyone who complies with the United States grad-
ing rules for honey is entitled to use the United States
grades and grading stamp. He may use the official
grading stamps or may incorporate the stamp into his
own label if he so wishes." A circular has been issued
suggesting a way in which this can be done. This will be
sent with other information on grading, upon application
to the Division of Bee Culture Investigations, Bureau of
Entomology, United States Department of Agriculture,
Washington, D. C.
The process of grading extracted honey is simple, Mr.
Hambleton says. The honey must be of good flavor, of
proper density, and as clean as specified for the grade.
When packed in opaque containers, the color of the
honey must be marked on the grade label. Most bee-
keepers may have samples of the honey graded as to
color, free of charge, by sending a two-ounce sample to
the state division of markets, the state specialist in bee-
keeping; or to the state agricultural college.
Lack of Color Grader
Many states now have one or more standard color
graders at the service of the beekeepers, but if no
grader is available in the state, beekeepers may send
samples of honey to the Division of Bee Culture Inves-
tigations, Bureau of Entomology, United States Depart-
ment of Agriculture, Washington, D. C.
This free color grading is educational and unofficial
and does not carry with it a certificate of grade, color,
and purity such as is issued by the federal honey in-
spectors of the United States Bureau of Agricultural Eco-
nomics, who are at the service of anyone who wishes to
pay for official inspection and certification. This inspec-
tion service is now used for the most part by exporters,
but could be made more generally available if the de-
mand were sufficient.-Monticello News, July 18, 1930.
THE FLORIDA URGE
(Stuart Daily News, June 8, 1930)
Out in Tulsa, Oklahoma, an editor of the Daily World
of that city is puzzling over Florida in this fashion:
"What is the inside on this higera to Florida? It seems
that almost everybody of prominence must go to Florida
for a brief stay. The Sunday papers are full of golf
and fish pictures. We noticed that Babe Ruth, one of the
highest salaried men in the world, had gone down there,
presumably to make a splurge, but the same week Calvin
Coolidge, anti-spender and anti-splurger, took the trip.
We thought the epidemic might have something to do
with prohibition, but about the time Mayor Walker and
Commissioner Whalen and other well known Tammany-
ites packed a dozen trunks each and started it was an-
nounced that President Hoover was on his way. It may
be the head of the prohibition party government was
going down to check up on Al Smith's wide smile and
evident popularity. Something fine must have happened
to draw so many eminent citizens and start a regular
stampede from all parts of the country-except Cali-
It is just the Florida urge, friend. Once it gets you
it is irresistible. Almost everybody comes down here
sooner or later. You will eventually; why not this
TICK CONTROL GAINS NOTICE
Doctor Will Study Florida Eradication Methods
(Florida Times-Union, July 10, 1930)
Activities of the State Live Stock Sanitary Board in
the improvement of Florida's cattle type by eradicating
the fever tick is attracting considerable attention, it was
indicated yesterday with the arrival here of Dr. D. J.
Meador, of Montgomery, agricultural agent for the Louis-
ville and Nashville railroad.
Dr. Meador spent yesterday in the city in conference
with Dr. J. V. Knapp, state veterinarian; Dr. R. L. Brink-
man, in charge of the cattle improvement work for the
state board, and Dr. T. W. Cole, the inspector in charge
of the tick eradication work in Florida for the United
States Department of Agriculture. He said that the L. &
N. was interested in improving the cattle type in Ala-
bama, and that he had come here to get some pointers
from the Florida activities.
In that connection Dr. Knapp announced that in the
board's improvement work a total of 652 pure-bred ani-
mals, most of them bulls, had been purchased by cattle
owners in the tick-freed area, which now includes prac-
tically all of the northern part of the state from the
Atlantic ocean west. "This is a record that has never
been duplicated," he commented.
A pure-bred animal sale is to be staged by the board
at Newberry on July 24, he also announced.
Three pure blooded bulls were sold by Dr. Brinkman
through the National Stock Yards here yesterday to Jack
Lowman, of Williston, a Levy county cattle man.
BUILDING AND POTATOES
(Haines City Herald, July 17, 1930)
The Monthly Review of the Federal Reserve Bank of
Atlanta, of June 30, contains two items of gratifying
significance to Florida.
In the matter of building permits, the Review quotes
figures to show that the total for Florida for May was
$13,248,900, an increase of 242.2 per cent over the total
for May of 1929. The Florida permits were more than
double those of any other state in the group, which com-
prises Alabama, Georgia, Louisiana, Mississippi and
Tennessee. The Florida total was greater than that of
any two states in the district combined, not including
Alabama, which was second to Florida. Of the grand
total of $40,000,000 for the six states, Florida had
Another table shows the Irish potato crop for 1930,
with Florida producing 2,480,000 bushels, or one-half the
total crop of the six states above named. Florida's crop
was double that of the next highest states, Alabama and
12 FLORIDA REVIEW
TO HARVEST 25 OR MORE TONS GRAPES
(Bartow Sun, July 18, 1930)
Dr. J. G. Baskin, who owns a large grape vineyard,
located two and one-half miles east of Dunnellon, stated
to a reporter of the Sun Wednesday afternoon that he
expects to harvest approximately 25 or more tons of
grapes from this vineyard this season. This will be the
largest output that this vineyard has ever had.
This vineyard faces the old Dunnellon and Ocala road.
It is seven years old and has 3,000 or more vines.
Dr. Baskin has promised to take the editor out to the
vineyard tomorrow morning and we will probably have
more complete data to offer in our next week's issue, that
is if he does not make himself sick from sampling this
FARMING LOOKS UP
(Bradenton Herald, July 11, 1930)
A splendid indication of Floridians' faith in Florida,
particularly agricultural Florida, is reflected in the large
amount of new land that is being prepared for cultivation
this winter and the following spring. The greatest
activity of this nature is evident in the southeast sec-
tion of the county, along the Cortez road between its
junction with the trail and Palma Sola bay, although it is
impossible to travel in any direction from the city with-
out work of this nature coming under one's observation.
Equally as important as the work and its portent is
the fact that the land being cleared is being placed in
perfect condition. Sub-irrigation will be provided with
many flowing wells sunk. This indicates capital's interest
in the venture which assures a general broadening of
the county's agricultural program, already with fruit
our major industry.
The Herald is gratified with this development. Always
we have maintained that too much attention could not be
paid farming activities and now with the new tariff
schedule in effect, which is a guarantee of protection
against what has been classed as unfair competition, there
is reason to believe the farmers are to reap the benefit
of a belated advantage that should have accrued to them
a long time ago. Continued developments of a general
nature tend to strengthen our frequently expressed
opinion that the farm offers the surest remedy if not
salvation for the unemployment ills that are helping to
shackle the public. Preparation of the land referred to
has given employment to a great many persons who
otherwise would have been idle. It isn't difficult to figure
the community advantage of this condition.
Something less than a year ago E. P. Green told the
Kiwanis club during the course of a vocational address
that the county annually was increasing its tillable lands
in an appreciable manner. His position was that such a
program held potential possibilities not existent in any
other field of endeavor. The Herald is in full accord
with this idea and is gratified to see the present broaden-
ing of this scale of activity. Delegates from the Braden-
ton Kiwanis Club to the Atlantic City International Con-
vention of their organization heard national figures
preach the same doctrine during the convention's sessions
as was revealed in the very splendid report given the
club during the week by J. A. Frohock. Where the trek
was once from the country to the city the admonition
now is to turn back, to reverse the order of things which
has created centers of teeming millions who finally have
been enmeshed in the sinister coils of unemployment
while our once fertile farm lands have fallen into disuse.
The Herald found a germ of hope in the recent census
figures, which showed a fair rural population in Florida.
This was in contrast to the position of civic leaders of
many municipalities who were disappointed because their
population had not shown the increase that had been
As a tonic for fagging spirits we suggest a sightseeing
tour about the county with the view of acquainting the
individual with actual conditions to take the place of
pictures that may have been drawn by morbid minds.
Where so much of a constructive nature is evident there
can be little room for pessimism. Our biggest mistake
is made in drawing our conclusions from what we imagine
conditions to be rather than first investigating to deter-
mine these things.
BUILDING IN FLORIDA
DeLand Sun, June 9, 1930)
During May $2,758,974 worth of construction work
was done in 31 Florida cities, according to building per-
mit figures recently compiled.
Since these figures are based on building permits, they
are only estimates, and it is reasonable to believe that
the actual outlay for construction under these permits
was 25 per cent greater, as permit estimates generally
are under actual cost.
There is a general slowing up of construction work
throughout the nation. Normally, May is not a very
active construction period in the Sunshine State. How-
ever, the figures for that month indicate that there is
considerable activity in this line and they show that
Florida is doing her part toward stimulating prosperity.
FUTURE FARMER PROJECT TOUR
The Marianna Future Farmer Chapter sponsored a
project tour on Thursday, July 10th, and visited all of
the projects of each member of the chapter. At the end
of the day all who made the tour were rewarded by a
fish fry supper on the lake.
Mr. Rex F. Toole, teacher of vocational agriculture at
Marianna, Sneads and Grand Ridge and advisor of the
local Future Farmer Chapter, was placed in charge of
the tour by the boys.
In addition to all members of the local Future Farmer
Chapter (who incidentally are students enrolled in high
school vocational agriculture classes under Mr. Toole),
those who made the tour were: J. F. Williams, Jr., state
supervisor agricultural education; J. H. Ayers, county
superintendent of public instruction; J. W. Watford,
member county school board; R. L. Price of Graceville,
and G. C. Norman of Malone, the other two white
teachers of vocational agriculture in Jackson county.
I feel that this project tour was very much worth-
while, since it stimulated interest among the boys by
letting them see what the other boys in the class were
Further, I feel that such a project tour is certainly
justifiable from the standpoint of the publicity that it
will naturally give to vocational agriculture. It is only
by acquainting the public with what we are actually
doing, that we can hope for the work to grow.
Such a "Future Farmer Project Tour" sponsored by
each chapter in the State is an excellent objective and
should be reached by every chapter.
FLORIDA REVIEW 13
Lonnie Daffin, 3-acre cotton project, Marianna
James Sims, 3-acre corn project, Marianna
Marianna Future Farmer Chapter on Project Visitation Tour
Marianna Future Farmer Chapter on Project Visitation Tour
14 FLORIDA REVIEW
RESORT WILL BE BUILT AT MELBOURNE
Tourist and Sportsman's Club and Hotel Will
(Florida Times-Union, July 18, 1930)
Melbourne, July 17.-A new $1,500,000 development
project for Melbourne, probably the most elaborate ever
planned for this section of the state, was announced today
by Elton Hall, well known developer of this city, who
stated that it would be located on Indian River Bluff, the
north suburbs of the city, and will occupy 240 acres of
land, extending one mile west from the Indian river.
Mandalay, as the new tourist and sportsman's club
is to be known, will consist of a beautiful resort hotel of
more than a hundred rooms, an eighteen hole golf course,
a riding academy, casino, yacht basin and pier, sand
beach and islands on the Indian river, water theatre,
promenade grounds, parks and everything else necessary
to make it complete in every way, Mr. Hall said.
A staff of over a hundred salesmen is being organized
by Mr. Hall, half of the organization having been com-
pleted in other states, and he expects them to cover the
entire north, including Canada.
Blue prints and plans show a large hotel facing on the
Dixie highway, immediately opposite a long casino on the
river, so that tourists driving north or south will prac-
tically pass directly through the club property. Sand will
be pumped out of the river, to form a channel for yachts,
and the residue will be used for building a sand beach
for the forming of two small islands, with a promenade
leading to each one, for sun bathing.
Mr. Hall stated that the club would be limited to an
exclusive membership of five hundred, and is certain of
obtaining that number this fall, expecting to open an
office on the ground at that time, with construction work
possibly starting early next year.
FLORIDA'S PARK IN THE EVERGLADES
(Columbus (Ga.) Ledger, June 11, 1930)
The outlook for the establishment of a sub-tropical
park in the Cape Sable region of Florida is brighter since
the return of a committee of park service experts from
a tour of inspection. Ray Lyman Wilbur, secretary of
the interior, announces that the committee has reported
that the area measures up to the standards required for
national park purposes. Acting upon the report, Mr.
Wilbur says that he will recommend that Congress ap-
prove the project.
The committee made its investigation of the Cape
Sable area by dirigible, motor boats and skiffs, and the
members admit that what they saw was very different
than that they had anticipated. They went down to the
Florida tip expecting to see impassable jungles and fever
producing swamps filled with alligators, poisonous snakes
and other repulsive creatures. Instead, they found
a terrain of forest, tropical hammocks and prairies.
It is said that from an educational standpoint the terri-
tory equals, if it does not exceed, any of the great
national parks already established. It is fifty miles
nearer the equator than any other part of the United
States, and is filled with tropical animal and floral won-
ders found nowhere else in this country. That fact
makes this part of the Everglades especially favored as a
Florida will profit much from the establishing of a park
in the Everglades. It will be a magnet to draw tourists
from many states and from foreign lands and in reaching
it they will travel the entire length of the state. Florida's
neighbor states will be happy in her good fortune, and
should aid in getting Congress to pass a bill which will
make it a certainty.
After the Everglades subtropical park should come
Okefenokee with its marvels of marine, forest and floral
HABIT IS GROWING
(Marianna Floridan, July 18, 1930)
Dairymen are the most cheerful farmers in the world.
They seem to be getting the world to eating out of their
hands, or rather, drinking out of their bottles. Their
business is growing.
Charles L. Hill, one of the ablest authorities on dairy-
ing in Wisconsin, and president of the National Dairy
Association, announced in a recent speech that consump-
tion of dairy products is increasing much more rapidly
than the growth of the population in this country.
"Milk consumption," said Mr. Hill, "has gained 30 to
35 per cent in 10 years. Now the American people are
using 120,000,000,000 pounds annually."
Apparently the dairymen have little to worry about.
There is but little fluctuation in the demand, for there
never is more than 15 or 20 days' supply of products on
hand, and this is true even including the supplies of
butter and cheese.
"Farmers welcome the recent reduction in the price of
butter," said Mr. Hill, "for it means increased consump-
tion. If we can have the price of butter stabilized at a
reasonable price to the consumer it is much better for
the dairyman than high prices. Right now the use of sub-
stitutes for butter has dropped off a great deal; that
means more butter is consumed and a steady market."
It is gratifying that legitimate advertising and other
forms of popular education have brought about these
wholesome results. It augurs well for public health.-St.
FLORIDA COTTON CROP SHOWS LARGE
(Winter Haven Chief, July 16, 1930)
Orlando, Fla.-Florida had 106,000 acres of cotton on
July 1 as compared with 96,000 acres on the same date
last year and 101,000 on July 1, 1928, according to a
report issued today by the United States Department of
Agriculture bureau of agricultural economics, here.
This was a 10 per cent increase over last year and a 5
per cent increase over 1928, the report stated.
There was considerable replanting of cotton, which
held back the crop to some extent, but the stand was
reported to be equal to last year and better than in 1928,
the report said.
Construction of a live stock loading pen at Sopchoppy
will be undertaken by the Seaboard Air Line railroad
at an early date, according to the Wakulla County News.
The pens were secured through the efforts of Agent
D. M. Treadwell and E. M. Nix, agricultural agent for
the Seaboard. The pens will be used for storing and
loading cattle and hogs, the section around Sopchoppy
producing hundreds of these animals. The pens will be
as modern as it is possible to make them, being equipped
with pure water, scales and facilities for feeding the
animals.-Florida Times Union.
FLORIDA REVIEW 15
OVER 2,500,000 CASES
(Tropical Sun, July 18, 1930)
The reference is not to cases of a particular sort, or of
all sorts, that are pending in the courts of this country-
there's no telling how many there are of them. It is to
cases of canned grapefruit expected to be made ready
for the market in Florida during the approaching citrus
season. That is quite a quantity of canned grapefruit.
It will take a large amount of fresh grapefruit to supply
it, and incidentally it furnishes another and important
outlet for this important part of our citrus produc-
tion-meaning more money for the growers.
According to the Sealdsweet Chronicle, publication of
the Citrus Exchange, the prediction is made that the de-
mand for canned Florida grapefruit will reach the huge
volume of 5,000,000 cases annually in three years and
this demand will ultimately pass that for canned pine-
apple, of which more than 11,000,000 cases were sold
last year. This prediction comes, says the Chronicle,
from one of the highest executives of the canned pine-
apple interests and is based upon a study of the recep-
tion which has been given canned grapefruit checked
against the history and experience in developing demand
for canned pineapple.
As the Chronicle tells the story, the demand for canned
grapefruit is growing by leaps and bounds. Its growth
this season already has upset trade customs of years'
standing. Orders are being placed heavily by the trade
now, more than two months ahead of the usual time.
Price on the coming season's pack was set June 1, nearly
two months ahead of custom.
The Floridagold Citrus Corporation, which has signed
a contract with the Exchange at 90 cents a box this
season, already has booked orders for 245,000 cases.
It expects to sel between 650,000 and 750,000 cases.
Prices were set upon the basis of 90 cents a box for the
fresh fruit, which proves conclusively that this level and
higher will be paid by the trade willingly regardless of
The Floridagold Citrus Corporation has closed for a
new plant at Dundee with a capacity for 150,000 cases.
The company now plans the construction of four new
plants this season, which will give it a total of six. It
has a juice plant at Lake Alfred and a canning plant at
Eagle Lake. No decision has been made on the location
of the proposed plants other than the one at Dundee.
Growth of demand indicates that the time is near when
cannery grade will not be sufficient to fill the demand.
It is the opinion of those who ought to be in position to
know that it will not be long before the requirements
of the canners will force them to use second grade fruit
Not only is the American demand growing sensation-
ally, but foreign favor also is increasing, mainly in Eng-
land. The corporation has closed orders to date for
50,000 cases, which it is expected will be increased to
more than 75,000 cases. Last season the corporation
sold 31,865 cases in Europe, mainly England, compared
with 6,000 cases the year preceding.
This remarkable development in the public taste for
canned grapefruit has come with hardly any promotion
work and less advertising. With advertising there appears
to be no limit. It is foreseen that this special outlet will
require so much fruit that the increasing volume of pro-
duction seen for Florida will be a benefaction instead of
In conclusion the Chronicle remarks that the growth in
this season's demand makes forecast of the season's
possible pack difficult. It seems certain that it will pass
All of that is interesting, not only because it bespeaks
a steadily increasing outlet for Florida's grapefruit crop,
but also because it emphasizes what potentialities canning
holds for Florida. There are enough berries, fruits and
vegetables let go to waste in Florida each year to make a
more provident people rich. Enough cabbage are left to
rot in the fields to furnish a considerable part of the
nation with its sauerkraut ration. And cabbage and
kraut are only illustrations, used because they are such
It is pluperfect foolishness for Florida growers to com-
plain that they can't find markets for their products
until they can and otherwise salvage-by pickling, pre-
serving, catchup-making-a greater portion of them.
There is no telling what Florida growers can do if they
will only can.-Tampa Times.
CRABS PROVIDE THE ESSENTIALS FOR
(New Smyrna News, July 15, 1930)
Despite the summer lull of business a little industry
that goes into big figures in the course of a year's time
goes steadily on at New Smyrna. This industry is the
crab packing plant or the crab factory operated near
the end of the south bridge by Jack Niles. It is there
that fishermen bring in their crabs, which are boiled,
picked from the shell, and placed in pound containers,
iced and shipped north, where the crab meat is quite a
delicacy and much in demand.
During the summer season there is less demand for
the crab meat, it is found, and so the force is only about
half of what the winter force is. At that, though, there
are two men who go out with their nets daily to furnish
enough crabs to keep five workers busy all the time.
Within a year's time the industry runs up between 4,000
and 5,000 pounds, the owner estimates. All of the ship-
ments are made by express, and when the meat is packed
and well iced it will keep from eight to ten days. Nearly
all the demand is outside of the state, Chicago and New
York City being the heaviest consumers of the meat.
While New Smyrna is in a position to get all the crab
meat and sea food she wishes, it is not a seafood-eating
town, says Mr. Niles. Instead, the demand increases the
farther inland one goes. Even in Orlando the demand is
greater than here.
Women have never failed to like crab meat, is the
experience of Mr. Niles. On the contrary he claims that
men seem to like the ordinary foods that they have been
eating for generations and are not as quick to adopt
The owner of the plant is an experienced man in this
line. He operated such a factory in Norfolk before mov-
ing to Florida seven years ago. The present site he has
maintained for four years.
Florida has been growing rapidly in the past ten
years. The present census enumeration shows that the
population has increased 262,603, or from 968,470 in
1920 to 1,231,073 this year. It is probable that Florida
will gain an additional representative in Congress under
a new re-apportionment based on this year's census
16 FLORIDA REVIEW
FLORIDA FLOWERS MAY BE USED FOR
Florida Blooms May Rival Those of France, It
Is Now Reported
(Lakeworth Leader, July 17, 1930)
New York.-Development of an American cester to
rival Grasse, France, where solid square miles of roses
and other flowers are grown exclusively for the French
perfume industry, is urged on American perfumers in an
editorial appearing in the current Aromatics Magazine,
the perfume trade monthly.
The magazine points out that a start already has been
made in the direction of such a development through ex-
periments conducted in Florida by Mr. and Mrs. E. L.
King, which indicate that many flowers rich enough in
aromatic oils to make the production of perfume profit-
able can be grown successfully there.
At present, except for orange blossoms and a few
other sources, practically all natural aromatic oils used
in making American perfumes come from southern
Europe, particularly from the region of Grasse where,
throughout the year, the hills and valleys are redolent
with the aroma of roses, violets, jasmin and other per-
SUMMER IN FLORIDA
(Bradenton Herald, July 17, 1930)
When the mayor of Miami visiting in Philadelphia
last year wilted under the blistering heat of the east
and told a group of newspaper men, between gasps, that
he wanted to get back to Florida where the temperature
was less torrid the ever-wise public smiled knowingly
and said it was for effect. The idea that Florida with
its sub-tropical climate and eternal sunshine could be
cooler in the summer than the east was inconceivable.
Such is the thickness of the wall of ignorance that de-
clines to be convinced. They called his act original, but
beyond that they declined to go. To them Florida was
still a wonderful place in the winter, but in summer a
heat-waved jungle with life unendurable.
But the mercury, the official mercury, if you please, in
the tubes at the government weather bureaus located in
all sections of the state, tell a story that controverts
this uninformed outside opinion that reasons that since
it is warm here in winter it must be relatively hot in
the summer. This is the message that Florida needs to
lay before the remainder of the country. With people
dying in the middle-west and the east during the heat
wave that is now breaking up, like undernourished
savages before a pestilence, Florida has yet to report a
single case of sun-stroke. Comparison of official ther-
mometer readings here with those in the remainder of
the country tells a graphic story convincingly.
Take Bradenton, for example. During the heat wave
which is now moderating and which has claimed many
lives in various sections of the country the mercury
has not climbed above the 91 mark here, while other
points have seen it skyrocket to 110 and 112. There is
a tremendous difference in 18 and 19 degrees when the
lower number itself represents an extreme. A North
Carolina summer resort, for instance, had a temperature
of 97 on the same day ours showed an 89, a difference of
eight points, yet eastern North Carolinians and the
crowds that have been going to the Carolina sea coast
for years imagine that section in spite of its humidity
to be more delightful in the summer than Florida. Similar
comparisons could be made, we dare say, with any other
southern resort, yet we are failing to realize commer-
cially on this condition because the story has never been
given the outside world. For years Florida has been
content with her winter tourist trade. We have wel-
comed the crowds in the fall and early winter and seen
them leave in the spring without any real effort being
made to hold them. In the last two or three years we
have found these winter residents delaying their de-
parture, while in some instances they have continued
with us on through the summer, becoming year 'round
citizens. But this has largely been optional with them.
Florida's biggest story today still remains untold. It
isn't the delightful quality of our winter weather al-
though this is marvelous. It is the coolness of our sum-
mers. This is the message we need to drum into the ears
of the outside world. Once this thought takes root
Florida's population will steadily increase until urban
and rural homes alike will be at a premium. This must
eventually come, so why not hurry it? Advertising in-
telligently placed is our only medium for bringing about
this condition within a reasonable space of time.
CALIFORNIA FRUIT COMPANY COMES TO
(Winter Haven Chief, July 9, 1930)
The California Crushed Fruit Corporation, manufac-
turers and distributors of fruit beverages, including citrus
drinks, plan a plant in Florida for preparing citrus
juices. A committee of the directors of the corporation
is expected to tour the state and decide upon the loca-
Locating a branch in Florida will giye the company a
large supply of fruit. It also will remove the prejudice
which exists in the southern states against the use of the
California fruit when Florida fruit is available.
It is probable also that the chief factor in the reported
decision to operate in Florida is the extra proportion of
juice in Florida citrus. The slogan of the Florida Citrus
Exchange, "One-fourth More Juice," is based upon ex-
tensive analyses. A box of Florida citrus will yield five
or more gallons of juice compared with three and a half
gallons from a box of California citrus.-Seald-Sweet
(Providence (R. I.) Journal, May 28, 1930)
Florida, the population figures for which have just
been announced, has experienced a noteworthy growth
in the last ten years, though the subsidence of the real
estate boom in 1926, "when speculation reached the point
of saturation," as one writer has put it, must have taken
a good many people permanently out of the state.
Florida made her appearance in the decennial enumera-
tions in 1830, having been formally ceded to the United
States by Spain eleven years earlier. It was not, how-
ever, until 1845, that she became a full-fledged member
of the Union. Her population in 1830 was less than
35,000. Ten years ago it had risen 968,000. Now it is
close to the million-and-a-quarter mark-1,231,073. Two
Florida cities, Jacksonville and Miami, contain more than
a hundred thousand people each. Many other communi-
ties have experienced a material growth in the last ten