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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00074
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00074
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
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Full Text
U.S.Depn. o0s a-g5r u-r J -o-**
Libraryv
Jashington, DO..






t1ortba 3ebiet

PUBLISHED SEMI-MONTHLY BY

BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE

TALLAHASSEE, FLORIDA


JUNE 17, 1929


No. 2


TABLE OF CONTENTS


Dynamic Agriculture ............... .... ....... .. ....... 1
Ten Cars of Green Corn Roll Weekly ... .. 2
Pensacola's Harhor Has a Record Business ...... ....... .... 2
Florida Papayas Seen in Broadway ...... ...... 2
Sixte, i Flora irida Dairies Form Two Million Dollar Merger 3
First Car Kentucky Wonder Beans Move from Gadsden County 3
Tomato Season Is Cut by Lack of Rain : Prices Good ........ ...... 3
Fisheries of Florida ... ..... .. .. .................................. 4
Rules Governing Melon Shipping ... ............. 5
Santa Rosa County Sheep Growers Begin Shearing ... 6
Florida's Advantages .... ............... ........ 6
State to Aid Agriculture. .. .. ..... .......... .... 6
Huge Poultry Plant To Be Erected at Havana ... ... ....... 7
Large Lumber Firm Locates at Drifton. Jefferson County.... 7
Cattle Ranch To Be Near Marianna .. ........... ............. 7
Big Cattle Ranch To Be Established on Williams Farm .... 8
Poultry Association Idea Spreads ..... ...... ....... .. .. ....... 8
Dahlia Bulbs Kept Busy Throughout the Year ............. ... 8
Burke Shipped First Crate of Blueberries ... ......... ........... 8


Page
'alifornia Offers Support to Florida in Fighting Fruit Fly.. 9
Egg-Laying Contest's Highest Production ........ ... ................... 9
Launches Big Poultry Plant ......... ..... ............................. 9
C itrus in the H om e .......... ........ .. .. ........ ................... ...... ..... 10
Seventy Per Cent of Fern Producers in Cooperative Association 11
A M marketing P roblem............. ... .. ......... .. .......... ................. 11
Clearing House Shipments to Auctions and Average Prices ..... 12
New Furniture Factory Starts in Magic City. .. .................. ......... 12
Pure Blood Stock Comes to Taylor .. ...... ....... .. ........ ... 13
List of Purchasers of One or More Pure Bred Bulls.. .................. 13
May Sponge Sales Total $227,913 .... .... ........................... 13
Havana Mercantile Firm Credited as Largest in Section ........ 14
Neville Begins Creamery Here .. ............ ........... 14
Mango Season Is Now Under Way in County.. .. ........ ................ 14
Florida State Dairymen's Association ................... .......... .......... 15
First (arlot of Sweet Corn Rolled Saturday .. ... .. ...... ....... 16
"Surcan" Tomatoes Now Being Put Up at Ocala Cannery......... 16
Watermelon Buyers Have Opened Headquarters ....... ................. 16
Escambia to Have a Citrus Packing Plant .............................. 16


DYNAMIC AGRICULTURE

By NATHAN MAYO, Commissioner of Agriculture


GRICULTURE is either static or dynamic.
Static or potential agriculture includes
all inactive resources of an agricultural
nature. These resources become dynamic
only when they are touched by the genius of
man. Static agriculture includes the spon-
taneity of nature in its wild untamed growth
and distribution. Energy is an essential quality
of matter. Static is inactive; dynamic is ac-
tive-with the point raised as to whether energy
per se can strictly be static.
Ownership is the beginning of value. Desire
for ownership is the beginning of commerce.
The cultivation of desire is the beginning of
civilization-desire for possession of material
things, for knowledge, for position, for attain-
ment. Dynamic agriculture came with man's
dynamic life. The first impulse of the human
being to have things that were not found ready
to hand was the beginning of that climb from
savagery to the civilization of today. Cynics
may decry our present mode of life but it
represents thousands of years of struggle and
strife, or work, study, suffering, heroism, and
the sublime longing of the human mind for bet-
ter things.
The agriculture of today represents the result
of the dynamic life of man, the power of mind
over the wild offerings of the untilled surface


of the globe. It would be impossible to support
the teeming millions of the earth without a
highly developed dynamic agriculture. Should
anything happen to halt agriculture in furnish-
ing the food and raw material for many others
of the necessities of our present day needs,
famine and pestilence would practically de-
populate the earth.
Inventors, manufacturers of machinery, busi-
ness men, financiers, those engaged in transpor-
tation, statesmen as well as farmers themselves
are benefactors to the race in placing them-
selves at the service of dynamic agriculture.
Science has been called into service in placing
farming on a plane with the professions and
cultural callings as a means of a livelihood.
When agriculture harnessed science to its
chariot it waved a magic wand which brought
to its service legions of dynamic forces, which
set forward civilization by strides hitherto un-
known. It released millions of people from the
soil for other fields of endeavor, where science
had also set the pace of progress and increased
a million-fold the possibilities of collective'
human labor.
The same expansion that brought agriculture
into a new era also so linked together the ends
of the earth that every pest and disease to
which plants and fruits are subject has been


Vol. 4








2 FLORIDA REVIEW


scattered as far and wide as climate will permit.
This brings to man a new task. Dynamic agri-
culture includes the destroying of the diseases
and pests. The only possible way for man to
carry forward his dominion is to increase his
power. Every agency that hinders his power
hampers his progress. The great battle of the
future is in the line of fighting pathogenic bac-
teria and parasitic pests.
When farm values decline from $79,000,-
000,000 to $57,000,000,000 and the farm popu-
lation decreases from 32,000,000 to 27,500,000
in a few years and during these same years
other industries have prospered and labor has
received the highest wages known, it is time for
all classes to take inventory of resources and
conditions. One hundred twenty million hun-
gry mouths ask for food three times a day-
360,000,000 meals a day.
In capital invested and number of people em-
ployed and extent of operations, agriculture
takes first rank. The dynamic forces operating
in all the affairs of life depend upon the suc-
cessful operation of agriculture.

TEN CARS OF GREEN CORN ROLL WEEKLY

Roasting Ear Corn Seems to Be at the Height of
the Season Right Now-Quality Is Good
and Price Satisfactory

(Ft. Meade Leader, May 16, 1929)
"How about the corn situation?" is frequently asked.
And the answer is usually, "Fine, and going stronger!"
And it's true. This season's corn yield has been a good
one, and all who have had cornfields with a good crop of
"roasting ears" have been fortunate, as there is a steady
market for corn at $1.00 per crate.
It is not known-the figures are not available-just
how many crates of corn have already been harvested
and sold in this vicinity this season, but the number" is
high. The facts are these: An average of ten carloads
of green corn is being shipped every week.
When it is figured out that there are 448 crates to the
car, and as $1.00 per crate is the guaranteed price, this
means that about $4,480.00 are being distributed among
growers, and these dollars in turn-most of them-keep
in local circulation and aid greatly in local prosperity and
plenty.
It is understood that the acreage next season will be
even greater than it is this season, which is estimated by
those who are familiar with the growers to be around
1,000 acres.

That any one human being could, by hand, wrap and
properly pack for shipment 3,060 tomatoes in forty-five
minutes seems incredible to the average person who has
seen this neatly wrapped and packed vegetable on dis-
play in the grocery stores, says the Homestead Leader.
But the feat was accomplished in Homestead a few days
ago, when Arthur Davis, packer, and Pete Morgan, box
maker, packed and made ready for shipment 3,060 big
red tomatoes in that length of time, according to the
Leader.


PENSACOLA'S HARBOR HAS A RECORD
BUSINESS

Trade In and Out Now Is Best in Five Years,
Chamber Says

(Pensacola News, May 15, 1929)
Pensacola is handling more export and import busi-
ness and furnishing more bunker coal to ships at the
present time than at any period during the past five
years, figures released today by the Chamber of Com-
merce show.
Imports last month totaled $454,679, while the figure
for the first four months of the year was $2,701,088, the
statement shows. Both of these figures are a great in-
crease oirer those of similar periods during the past five
years.
Greater Than Ever
Pensacola's exports were valued at $674,674 during
April. For the first four months of the year the exports
totaled $2,224,439. The month's total exceeded that of
any similar month in five years, while the four-month
figure is greater than any except 1927, when the value
reached $2,375,755.
Last month 13,063 tons of bunker coal were furnished
vessels at the L. & N. and Frisco docks. The total for
the first four months of the year was 52,653 tons. This
is the highest figure in 10 years, except in 1925, when it
was slightly greater.
Will Increase
Pensacola shippers and chamber of commerce officials
are confident that the volume of shipping will continue
to increase. The L. & N. railroad shares this optimism,
as is shown by the construction of a new modern ware-
house between Commendencia and Tarragona street
wharves. The warehouse will be completed in September.
Exports are generally shipped to South America, South
Europe, West Africa and Egypt. Germany and Chile
send Pensacola most of its fertilizer materials.
Much Lumber
Figures show that during April, 1929, 7,797,000 feet
of lumber and timber were exported. For the same
month last year the total was only 6,027,000 feet. One
hundred and fifty-five bales of cotton were shipped last
month. Only 112 were shipped the last month last year.
During April 930 tons of farm implements were sent
to South America. None was sent in April, 1928.
The imports, especially the fertilizer materials, show
a great increase.

FLORIDA PAPAYAS SEEN IN BROADWAY

(Collier County News, May 16, 1929)
Florida papayas and some of their most popular by-
products are making their debut this week before New
York's Broadway through an exhibit in the windows of
the Seaboard Air Line passenger offices, 42nd street near
Broadway. The display was arranged by J. N. McBride,
general agricultural agent of the railway, and H. W.
Dorn of South Miami.
Whole chemically-preserved and fresh papayas, jellies,
jams and candies are displayed, with literature and other
information regarding the sub-tropical fruit.
When the trains were bringing fans to the Sharkey-
Stribling fight the Seaboard served papayas complimen-
tary on the dining cars at Miami.-Miami News.








FLORIDA REVIEW 3


AfT Iriha 3%tei6
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO Commissioner of Agriculture
T. J. BROOKS Director Bureau of Immigration
Entered as s.cond-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will he mailed free to anyone upon request.
Vol. 4 JUNE 17, 1929 No. 2

STATE NORMAL SCHOOL
ONEONTA, NEW YORK
Mr. Nathan Mayo, May 23, 1929.
Tallahassee, Florida.
My dear Mr. Mayo.-I wish to express my appreciation
of the beautiful product map which I received today
showing the many resources of Florida.
You can imagine how much it was enjoyed by our
students and I am sure they will wish to visit Florida.
Very truly yours,
ANNE E. SCOTT.

CLARK MILLS HIGH SCHOOL
CLARK MILLS, NEW YORK
Commissioner of Agriculture, May 22, 1929.
Tallahassee, Florida.
Publicity Department.-It is my pleasant duty to try
to convey to you the enthusiastic appreciation of the
seventh grade for your most generous response to a re-
quest for geography aids. The wonderful resource map
of Florida occupies an honored position on our walls.
Just ordinary text-books seem dull indeed when there
is such an attractive assortment of literature on our
reading table. Judging by the sentiments expressed, the
majority of my class are hoping to become future citi-
zens of Florida. It is going to be hard to bring about
a realization of the other states.
Please accept a teacher's thanks.
MRS. BAYARD MATTHEWS.

SIXTEEN FLORIDA DAIRIES FORM TWO
MILLION DOLLAR MERGER

(Florida Advocate, May 24, 1929)
Sixteen Florida dairies and ice cream manufacturing
companies have merged, forming a $2,000,000 concern,
according to announcement made in Tampa this week.
W. J. Barritt, president of a chain of ice cream plants
in this section of the state, was appointed head of the
new concern and will have his headquarters in Tampa.
Plants affected by the consolidation are: The Poin-
settia Ice Cream Company of Tampa, with its branches
in Lakeland, Bradenton, Orlando, St. Petersburg and
Clearwater; Frozenrite Ice Cream Co., Tampa; North
Park Dairy Company, Tampa; Orlando Dairy Company,
Ambrosia Ice Cream and Dairy Company, and Spring
Lake Dairy Company, of Orlando; Purity Maid Ice Cream
Company, Lakeland; Consumers Ice Cream Company, of
Bradenton and Sarasota; West Coast Ice Cream Com-
pany, Clearwater; Pinellas Dairy Company and Gilbert's
Dairy, of St. Petersburg, and the Service Ice Cream Com-
pany, of Gainesville.


FIRST CAR KENTUCKY WONDER BEANS
MOVE FROM GADSDEN COUNTY

Seasonal Conditions Expected to Shove Beans
Rapidly-Two Cars Mixed Truck Shipped

(Gadsden County Times, May 16, 1929)
The new crop of Kentucky Wonder beans is not com-
ing into the market quite as soon as expected, but J. I.
Reynolds & Company, local produce handlers, expect to
ship the first car today. A few hampers trickled in the
first of the week, but the movement is expected to begin
in earnest by the latter part of this week. Seasonal con-
ditions are expected to shove the beans in at a rapid rate.
While the Kentucky Wonders have been inactive the
fore part of the week, quantities of bunch beans have
continued to pour into the market from Gadsden county
in express and freight shipments. Monday a solid car
was shipped to northern markets and Tuesday afternoon
a mixed car of potatoes, cucumbers and squashes was
dispatched to a southern destination.
Prices remain as they did last week; fair, but nothing
to brag on, says Mr. Reynolds, who adds that at no time
since he has been engaged in the produce business here
has he had more beans than he could handle, nor has
the price ever fallen below the cost of production to the
grower.
It is not anticipated that the price for Kentucky Won-
ders will begin as good as it did last season because of
the fact that beans from so many points are entering
into comlIetition. These beans sell at a premium over
other beans grown here, but dealers are not disposed to
pay a much higher price due to the prevailing price for
the bunch variety from Georgia points. However, it is
not expected that this condition will prevail for long.
It is the usual thing in Gadsden county bean agriculture
that the first beans do not bring the most money. Last
year, for instance, the beans that brought the most money
were those picked at the tail end of the season.
The quality of the beans coming in at this time is
fine. The dry weather of the past few days has served
to keep the low-hung bunch beans from accumulating
sand and a more salable product has been the result.

TOMATO SEASON IS CUT BY LACK OF
RAIN; PRICES GOOD

(Ocala Banner, May 17, 1929)
Cut short by a dearth of rain, the tomato season is
predicted to end in about ten days. Growers say that
the rain has held off so long that any now would be of
little help. However, one of the biggest seasons on
record has been reported thus far, and prices have done
the unusual and kept up at a good level.
The yield is said to have been small and the quality
not as good as possible, owing to hail and wind storms
several weeks ago. But the acreage, twice that of last
year, has accounted for a large crop.
The railroads have reported exceedingly heavy ship-
ments from this territory this year. Records on hand
at the offices of the Atlantic Coast Line and the Seaboard
Air Line indicate unusually good year in cucumbers,
squash and mixed vegetables. Figures on tomato ship-
ments were not available. Squash, cucumber and mixed
vegetable shipments, up to the first of May, were over
a thousand per cent larger than last year. Citrus fruits
showed over a hundred per cent increase, and beans
nearly 200 per cent increase. Increases have been re-
ported in all lines.










FLORDA RVIE


FISHERIES OF FLORIDA

(By R. H. Fiedler, Assistant Chief, Division of Fishery
Industries, Bureau of Fisheries, in The Fish and Oyster
Reporter, May, 1929.)
Commercial fisheries are prosecuted along the entire
length of the Florida seacoast from Fernandina south to
Key West and from there north and west to Pensacola,
and also in Lake Okeechobee. According to statistics
collected by the Bureau of Fisheries, the fisheries and in-
dustries related to the fisheries of Florida, employed
10,201 persons during 1927. Of the total, 8,437 were
fishermen, 58 were employed aboard transporting vessels,
1,084 in the wholesale trade, and 622 in the prepared-
products and by-products industries.
The catch amounted to 138,423,198 pounds, valued at
$6,423,379. This consisted of 116,402,606 pounds of fish,
valued at $4,365,756; 21,420,363 pounds of shellfish,
valued at $1,022,489, and 600,229 pounds of sponges,
valued at $1,035,134.
Catch by Species.-Based on the value to the fisher-
men, mullet, with a catch of 31,384,348 pounds, valued
at $1,274,653, was the most important of the fish taken.
Red snapper was of next importance with a catch of
9,371,867 pounds, valued at $746,089. Spanish mackerel
was of third importance with a catch of 6,491,530
pounds, valued at $469,177. Other fishes of importance
were squeteague or "sea trout" with 3,452,310 pounds,
valued at $340,017; -cero and kingfish, 4,584,107 pounds,
valued at $309,556; catfish, 4,253,860 pounds, valued at
$185,300; groupers, 4,547,561 pounds, valued at $141,-
834; menhaden, 38,342,694 pounds, valued at $139,988;
bluefish, 1,391,806 pounds, valued at $139,709; and pom-
pano, 646,821 pounds, valued at $129,006. Other species
of fish taken were individually valued at under $100,000.
Among the shellfish, shrimp was of most importance in
value with a catch amounting to 17,168,859 pounds,
valued at $687,443. Of next importance were oysters
with a catch of 2,518,453 pounds (359,799 bushels),
valued at $207,512. Sea crawfish, or spiny lobster, were
of third importance with a catch of 391,253 pounds,
valued at $31,707. Other species of shellfish taken were
individually valued at less than $10,000. Among the
sponges, sheepswool were most important in value with
a catch of 364,914 pounds, valued at $961,366. Of next
importance were the yellow sponges with a catch of
121,250 pounds, valued at $49,598. Grass sponges fol-
lowed with a catch of 102,083 pounds, valued at $19,355.
Operating Units.-The catch of fishery products dur-
ing 1927 was made by 8,437 fishermen, who used 109
motor and 17 sail vessels, with a combined capacity of
3,887 net tons; 3,029 motor boats; 3,390 other boats,
253 haul seines, with a combined length of 125,074
yards; 6 purse seines, with a combined length of 1,860
yards; 2,842 gill nets, with a combined area of 2,749,614
square yards; 3,931 pound nets and traps; 319 trammel
nets, with a combined area of 180,323 square yards;
241 stop nets, with a combined length of 54,105 yards;
66 dip nets; 16,183 lines, containing 115,314 hooks or
lures; 454 shrimp trawls, with a combined length at their
mouths of 9,419 yards; 499 crawfish traps; 275 crab
traps; 2 steam dredges; 553 crab pots; 291 pieces of
sponge apparatus, including 49 diving outfits and 243
sponge hooks, and 97 pieces of miscellaneous gear such
as cast nets, crawfish hooks and spears.
Catch by Gear.-On the East Coast, where 60,222,023
pounds of fishery products were taken, purse seines made
up 42 per cent of the catch; shrimp trawls, 25 per cent;


gill nets, 19 per cent; and lines, 8 per cent. The re-
maining 6 per cent was taken by miscellaneous types of
gear. The catch by purse seines consisted principally
of menhaden; that by shrimp trawls principally shrimp;
that by gill nets chiefly mullet, Spanish mackerel, blue-
fish and squeteague or "sea trout;" and that by lines
mainly kingfish or "king mackerel."
On the West Coast, where 73,834,760 pounds of fishery
products were taken, gill nets made up 32 per cent of
the catch; line 23 per cent; purse seines, 18 per cent;
and haul seines, 10 per cent. The remainder of the
catch (17 per cent) was caught mostly by trammel nets
and shrimp trawls. The catch by gill nets was made up
largely of mullet, Spanish mackerel, shark, and sque-
teague or "sea trout." That of lines consisted mainly
of red snapper, grouper, cero and "kingfish," and sque-
teague or "sea trout." That of purse seines was made
up entirely of menhaden, and that of haul seines con-
sisted mostly of mullet, Spanish mackerel, squeteague or
"sea trout," blue runner, cigarfish and bluefish.
In Lake Okeechobee, where 4,366,415 pounds of fish
were taken, haul seines made up 93 per cent of the catch;
traps, 6 per cent, and trot-lines 1 per cent. Over one-
half of the catch of the haul seines was catfish, the re-
mainder being sunfish, crappie and black bass. Over
one-half of the catch by traps was sunfish, and the re-
mainder crappie, black bass and catfish. The catch by
trot-lines consisted entirely of catfish.
Fisheries by Counties-According to value the fish-
eries of Pinellas county were most important during
1927. During the year 6,506,628 pounds of fishery
products were caught, valued at $1,255,336. Sponges,
which are taken near Tarpon Springs, constituted the
most important fishery item in this county. Other
fishery products of importance in value were red snap-
per, Spanish mackerel, and mullet. Escambia county
was of second importance with a catch of 7,076,518
pounds, valued at $465,148. Red snapper, which are
taken in the vessel fisheries on the banks in the Gulf of
Mexico and landed at Pensacola, contributed to making
this county one of the most important in the State. Other
fishery products of importance in this county are groupers
and mullet. Nassau county was of third importance
with a catch of 33,009,565 pounds, valued at $401,312.
Shrimp, which are taken in the waters near Fernandina
and landed there, had the greatest influence in making
the fisheries of Nassau county important. The catch
of menhaden accounts for most of the remainder. Of
fourth importance was Bay county with a catch of
6,831,669 pounds, valued at $394,073. Fisheries of this
county are centered at Panama City, where red snapper
is the most important fish landed. Other fish contrib-
uting to the county's importance are groupers, mullet,
and Spanish mackerel. Franklin county was of fifth
importance with a catch of 6,744,548 pounds, valued at
$386,633. Apalachicola is the center of the fisheries in
this county, and oysters were the most important fishery
product taken there. Others of importance were shrimp,
red snapper, and mullet. Other counties where the catch
was valued at over one-fourth of a million dollars were
Charlotte, in which Punta Gorda is located; Monroe, in
which Key West is located, and St. Johns, in which St.
Augustine is located.
Transporting Trade.-During 1927 there were 58 per-
sons in Florida engaged in transporting catch of fishery
products from the fishing grounds to market. For
freighting these products there were 26 motor vessels in
use with a combined capacity of 418 net tons.


FLORIDA


REVIEW









FLORIDA REVIEW 5


Wholesale Trade.-Fresh and frozen fishery products
during 1927 were marketed through 174 wholesale estab-
lishments in Florida. These employed 1,084 persons,
who received $604,742 in salaries and wages. Of the
total number of establishments, 87 were located on the
East Coast, 81 on the West Coast, and 6 at Lake Okee-
chobee.
The majority of the fishery products shipped from
Florida are carried in barrels. Upon receipt of the fish
at the wholesale establishments they are sorted and
culled. Some of the fish are dressed (head removed and
viscerated) although the majority are shipped in the
round. In packing barrels a layer of crushed ice is put
on the bottom and then alternate layers of fish and ice;
the last layer of crushed ice is heaped about five inches
above the rim. Within about an hour of the time the
barrel is shipped (by this time the ice has melted some-
what and the contents have settled) ice, crushed or in
12 inch blocks, is added and the barrel headed with
matting, burlap, or burlap tarred to paper, which is
fastened securely with a hoop nailed around the head.
The same procedure is followed in packing boxes except
that it is not possible to add blocks of ice.
Shipments are forwarded from production centers by
freight, express and motor trucks. By far the greater
quantity is shipped by less-than-carload express. Many
less-than-carload express shipments are made from cer-
tain localities all destined for one certain city. Only in
rare instances are these less-than-carload shipments
pooled into a carload shipment whereby advantage can
be taken of the lower transportation rate prevailing on
carload shipments. Various wholesale dealers in Jack-
sonville having selling connections in northern markets
pool less-than-carload shipments made by producers in
the various sections of the State into carload shipments
at Jacksonville. Thus producers in Florida shipping only
a few barrels of fish at a time are able to obtain a car-
load rate on their products from Jacksonville to destina-
tion. Producers taking advantage of this arrangement
usually ship on consignment, in which case charges for
the less-than-carload transportation of their products to
Jacksonville, and for the carload transportation to desti-
nation, are deducted from the selling price of the
products. The saving by these producers is considerable
compared with what the less-than-carload transportation
charges from production points to destination might be.
Motor trucks are becoming an important factor in the
movement of the Florida fisheries to market. Some pro-
ducers operate their own motor delivery system while
others sell to firms operating trucks that call at the pro-
ducer's establishment and then deliver the fish to various
wholesalers and retailers in the State of Florida and in
nearby states.
It has been estimated that 70,000,000 pounds of fresh
and frozen fishery products caught in Florida waters are
reshipped to points outside of the State. These ship-
ments are consigned largely to other southern states, al-
though a considerable portion goes to states as far north
and east as New York. Those species of fish whose
volume is largest in interstate shipments are mullet,
Spanish mackerel, sea trout, fresh-water bream, shrimp,
red snapper and catfish.
Marketing Sponges
In the waters in and near Pinellas county, Florida, are
located the only commercial sponge fisheries in the
United States. The catch which is landed at Tarpon
Springs, is marketed through the exchange located there.
During 1927, 414,417 pounds of sponges, valued at


$865,510, were handled at the exchange. This was 69
per cent of the entire commercial catch in 1927. Trans-
actions are made on the exchange at auction, and bidders
represent merchants located in various sections of this
and foreign countries. Some producers make shipments
direct to buyers in our large cities, but this apparently
proves less successful than handling over the exchange,
and thus it remains the most important medium between
producers and purchasers.
Prepared Products and By-Products Industries
During 1927, there were 42 establishments in Florida
engaged in canning and curing fishery products and in
the manufacture of by-products. Of the total, 37 were
located on the West Coast and 5 on the East Coast. These
employed 622 persons, who received $418,236 in sala-
ries and wages. The total output of these establish-
ments was valued at $1,474,358. The products canned
consisted mainly of shrimp and oysters although quan-
tities of turtle meat and clam meat, prepared in various
ways, were also canned. Mullet was the most important
species salted, according to value. Other salted were
blue runner, Spanish mackerel, cigarfish, and grouper.
Some mullet was smoked although the production was
small. A few firms also put up fresh and frozen prepared
fishery products in packages.


RULES GOVERNING MELON SHIPPING

Rules Governing the Loading of Watermelons
in Carload Lots for 1929 Season

(Suwannee Democrat, May 24, 1929)
Rule 1.-Shippers shall, at their expense, line with
heavy paper the side walls of cars to the height of the
load, and properly bed the floors with dry excelsior,
using not less than two bales to the car, or with dry rice,
oat or other grain straw or hay to a thickness of not less
than six inches, and shall pad end of cars to the height
of the load.
Quarantine regulations prohibit the movement of wa-
termelons from Florida through Georgia, unless bedded
with excelsior; therefore, the use of materials other than
excelsior is prohibited as bedding on carload shipments
of watermelons from Florida for movement through
Georgia.
Rule 2.-Melons must be loaded compactly, with the
least possible slack, so'as to prevent shifting of the load
while in transit.
Rule 3.-Shippers shall, at their expense, board car
doors from floor of car to top of load, using boards of
not less than four inches in width and one inch in thick-
ness, spaced not more than two inches apart; such car
door boards shall be flush with the sides of the car.
Tick-free counties bordering on the states of Georgia
and Alabama may ship without restriction, provided
movement from these counties does not pass through
tick-infested area.
L. M. GREEN, Agent, A. C. L. R. R.

The Florida Quarterly Bulletin of April is one of the
best ever issued. Its artistic cover is unique. Its con-
tents are less statistical than usual, but no less instruc-
tive for that reason. On the other hand it has an in-
spirational value lacking in most of them. Nathan Mayo,
our agricultural commissioner, has a penchant for telling
publicity.-Holmes County Advertiser.









6 FLORIDA REVIEW


SANTA ROSA COUNTY SHEEP GROWERS
BEGIN SHEARING

Machines Used to Clip Fleece from Many Sheep

(Milton Gazette, May 21, 1929)
Milton, May 18.-This is sheep shearing week in Santa
Rosa county and the bleat of nature's docile creature
is oft heard in the land.
Sheep shearing time is a season of great satisfaction
to the farmers, and thousands more sheep will undergo
the clipping process this season than ever before, for the
business, formerly conducted in a rather desultory man-
ner, has assumed the proportions of an industry.
Not only have the larger sheep owners, men like "Bill"
Ates, Bub, Ben and Fern Mitchell, John and Abe Black,
James and George Allen, Fred and Will West added many
to their flocks, but many farmers are engaged in the
business.
Formerly sheep were permitted to roam at large, prey
to wild cats, sheep-killing dogs, etc., but more and more
owners are finding out the efficacy of pasturing their
flocks. Mr. Ates has over a thousand acres in sheep
pastures.
Formerly the sheep were corralled and sheared by
hand, a laborious work, but now sheep shearing machines
are in operation and the wool is removed quickly and
with less embarrassment to the sheep.
Last season's cut was sold individually, but the prob-
abilities are that the present clip, when completed, will
be pooled and handled cooperatively, for Santa Rosa
sheep growers have found out cooperation pays.

FLORIDA'S ADVANTAGES

(Leesburg Commercial, May 16, 1929)
God-given advantages have placed Florida in an envi-
able position in the world's development today. Agricul-
tural, industrial and recreational advantages and possi-
bilities create latent power sufficient to give Florida
supremacy in the new area that authorities claim will be
the most rapid and sensational development civilization
has known. Florida is in the position of a sleeping giant
that has only to awaken to the realization of his mighty
strength and power over his surroundings.
This state is located in the center of the greatest raw
material producing area of the world. Approximately
33,000,000 tons of ocean traffic pass the ports on the
East Coast of Florida annually. Florida is within reach
of over $3,000,000,000 worth of coastwise shipping and
trade and over $2,000,000,000 worth of import and ex-
port Pan-American business. With sixteen harbors and
over 2,000 miles of coast line that may be converted into
harbors and shipping ports where there should be incom-
ing steamers filled with raw materials and outgoing
steamers filled with finished products and products of the
soil.
Florida has millions of acres of rich virgin soil capable
of increasing its agricultural production 1,000 per cent,
adequate industrial electric power, railroad, highway and
waterway transportation facilities all ready to serve the
world.
Florida has an unexcelled working and shipping cli-
mate and a state government favorably disposed to in-
dustrial capital, one of the greatest economic induce-
ments.
Each day science is giving more recognition to the


health advantages of Florida and her sunshine. There is
no limitation to these discoveries.
To the north, within a radius of 1,200 miles, is 80 per
cent of the consuming population of the United States,
the greatest producing and consuming area of the entire
world. To the south, the great Latin-American countries,
with vast possibilities for purchasing finished products
and furnishing raw materials, furnish an export and
import market to which Florida is the most accessible of
any section.
Florida offers the most accessible port of entry for
aviation between the United States and Latin-American
countries, which has in a manner reduced the distance
to this great area until we now are as close to Latin-
America as we were previously to our own neighboring
states on the north.
Columns could be written on the subject of Florida's
advantages, but the foregoing is sufficient to demonstrate
the power this sleeping giant may exert upon awakening.


STATE TO AID AGRICULTURE

Interest Aroused by New Bill Just Signed by
Governor Carlton

(Winter Haven Chief, May 27, 1929)
Tallahassee, Fla., May 27.-(A. P.)-Officials of the
State Department of Agriculture are expecting Florida
to take a step forward in developing its agricultural
resources as a result of the state marketing bill, which
has just gone to the governor for his signature.
In giving out a "few facts" on the measure, the de-
partment explained that it would give free market news
service and information on all crops of the state; would
organize the producers for growing and marketing of the
necessary commodities, and obtain specialists from the
U. S. Department of Agriculture to conduct a research
of market conditions and organize a program for the
work, free of charge.
The total value of Florida agricultural products in
round numbers is $135,000,000, the state department
said. The value of the fruit and vegetable crop was
estimated at $82,000,000.
"We are buying outside of the state annually $127,-
000,000 worth of meats, poultry and dairy products,
grains, hays and other produce which should be grown in
Florida," the department officials said. "After spend-
ing the entire value of our perishable crop for these im-
ported products we must add $45,000,000 to this amount
to finish paying for agricultural imports to the state."
The bill carried an appropriation of $35,000. The
federal government will make an equal appropriation.
Continuing, the department said:
"The appropriation of $35,000 carried in this bill,
added to the budget commission's recommendations for
the bureau, will help Florida to do what other states are
doing that are selling us our agricultural supplies. It
will mean millions to the state. Ten other states are
appropriating from $100,000 to $163,000 for their mar-
keting bureaus, and many others appropriate much more.
"Florida needs more than ever to feed herself during
the fruit fly infestation. The entire appropriation for
the Marketing Bureau will be paid out of the General
Inspection Fund and the farmers of this state, who are
extremely anxious for the passage of this bill, are paying
more than $100,000 inspection tax on fertilizer alone."










FLRD RVE


HUGE POULTRY PLANT TO BE ERECTED
AT HAVANA

Byron Ellinor Also Has Big Flock of Pigeons for
Commercial Use

(Gadsden County Times, May 23, 1929)
Following close upon the completion of his modern
pigeon plant in Havana, which has five hundred mated
pairs of Red Carneaux, White King and Swiss Mondain
pigeons, Byron Ellinor plans to erect a mammoth broiler
and poultry plant. The building is to be 600 feet long
with runways 200 feet. The building is on the New
England broiler plant type, which will accommodate 1,000
broilers per week for every week in the year. The build-
ing is to ilso accommodate 1,500 mature birds for breed-
ing and commercial egg purposes.
Mr. Ellinor realizes the future of the poultry industry
in this county and is one of its best boosters. He already
has, in addition to his pigeons, 2,000 pullets.
The proposed building is to be modern in every way,
steam heat, concrete runways, cello-glass covering, and
battery nest system. To successfully market 1,000
broilers per week Mr. Ellinor must have 20 battery
brooders, which he plans to install.
Mr. Ellinor is encouraging people who are interested
in the poultry industry, and will be glad to help anyone
out with their poultry problems.

LARGE LUMBER FIRM LOCATES
AT DRIFTON, JEFFERSON COUNTY

(Daily Democrat, May 19, 1929)
Bringing to Jefferson county its largest industrial en-
terprise, the Deal Curtis Lumber Company, Inc., has
acquired ten thousand acres of timber lands in the vicinity
of Drifton.
The firm is formerly of Coal Fire, Ala., where it estab-
lished a reputation for the superior quality of its lumber
products and enoyed much prominence in the lumbering
circles of that state.
The Jefferson county organization is headed by N. S.
Curtis, formerly of Wisconsin, who occupies the position
of secretary and general manager of the company. Other
officers are Dr. S. E. Deal, president, and Dr. W. W.
Deal, vice-president, both located at Tuscaloosa, Ala.
R. B. Burgess is assistant manager with Mr. Curtis at
the Drifton office.
The company's mill site and timber rights were par-
tially established by the H. H. Johnson Lumber Company,
whom they bought out. Since coming here the firm has
completed the mill and constructed their own railroad
through the property, connecting with the Atlantic Coast
Line and Seaboard Air Line railways. These facilities
have been of material assistance in making prompt ship-
ment of their products to the market.
Both soft and hard woods are being cut and prepared
for shipment, the principal product being short-leaf pine
lumber. The lumber is prepared for the trade by both
the air-dried and kiln-dried methods.
A large share of the products shipped by this concern
go to what is known as the island trade, principally to
Cuba and Porto Rico, shipment being made by the agent
from Tampa and Key West.
The Deal Curtis Lumber Company has enough timber
at the Jefferson county location to permit operations for
the next eight years. All timber is within close prox-


imity of the mill, which is turning out 40,000 feet of
lumber daily. Two hundred and fifty men are employed.
The most modern logging equipment is in use and many
thousands of dollars have been invested to facilitate
operations. A company store carrying a large stock of
merchandise has been established on the location for the
convenience of the employes.
Principal hardwoods being cut are tupelo and mag-
nolia, lumber from which is used largely by automobile
and furniture manufacturers.
The large payroll of the company has substantiated
business conditions in Monticello and other communities
of the county to a very considerable extent.

CATTLE RANCH TO BE NEAR MARIANNA

Two Thousand Head To Be Purchased as a
Starter-Marianna Fruit Company
Adds New Enterprise

(Marianna Floridan, May 17, 1929)
Three weeks ago it was the privilege of The Floridan
to announce the business expansions of the Marianna
Lime Products Company, which was one of the most im-
portant announcements made in this section for many
years past.
This week comes another announcement that means a
great deal for the general prosperity of Marianna and
all Jackson county. This later story involves the added
enterprise of the Marianna Fruit Company, which has
made so many advancements lately. Having acquired
valuable areas of ideal grazing lands, the company has
authorized the immediate purchase of 2,000 head of
cattle. This is just the beginning.
"The cattle industry," said General Manager Charles
0. Reiff, "is one of the coming early successful enter-
prises of West Florida. We have able judges of cattle
now in the field buying up varied assortments of high-
bred cattle. The purest bred will from time to time be
added to the dairy business, and we will raise great
quantities for beef cattle, always improving the breed,
because the best prices prevail for the best cattle always.
"There will be a great demand," said Mr. Reiff, "at
advanced prices for beef cattle for many years to come,
and we hope to be a factor in making Jackson county the
leading cattle county as it is in other lines of endeavor."
Mr. Adam M. Lewis, president of the Marianna Fruit
Company, asked about the new enterprise, said:
"Yes, it is in keeping with our well-matured plans.
We have the opportunity and will embrace it. I have
long thought that Jackson county was unsurpassed for
raising cattle, and we will start out with two thousand
head and keep expanding until Jackson county will be
known for its cattle as it is now famed for its peanuts,
watermelons and Satsuma oranges. If our work will
prove an incentive to hundreds of others going into the
cattle business we shall be doubly proud."
"There is no better county," continued Mr. Lewis,
"than Jackson county for the raising of both beef and
dairy cattle. Our operations will be placed on a large
scale, and that it will prove profitable is a foregone con-
clusion."
Mr. Lewis, who is also president of the Marianna Lime
Products Company, said that the expansions of this com-
pany recently announced are progressing with all possible
speed and that the added enterprises will prove a great
stimulus to the progress and prosperity of Marianna.


FLORIDA


REVIEW










FLORIDA REVIEW
BIG CATTLE RANCH TO BE ESTABLISHED


BIG CATTLE RANCH TO BE ESTABLISHED
ON WILLIAMS FARM

Nearly 1,000 Head Turned Out to Pasture

(Davenport Times, May 8, 1929)
Indications that the Davenport district is likely to be-
come one of the big, prominent stock-raising centers of
the state, are seen in the plans of the Williams Farm,
which received last Friday their second consignment of
cattle, numbering over 600 head, including over 100 head
of calves. This number, together with a previous ship-
ment, brings the total cattle turned to pasture on the
vast Williams Farm up to nearly 1,000 head.
Plans for the development of this new Davenport in-
dustry are going rapidly ahead. Only this week the steel
plates for four great silos were unloaded from freight
cars and hauled to the farm for construction into silos,
each with a height of 43 feet and a diameter of 20 feet.
The four silos, with a combined capacity of 1,100 tons,
will afford ensilage for the herd of cattle now grazing
on the plains of the Williams Farm, which comprises 6,000
acres enclosed in fence.
The supply of ensilage for the fattening process covers
a tract of over 225 acres of field corn now growing on
the rich muck land section of the Williams Farm. After
the corn has reached a mature state, it will be ground
up and stored in the silos until it becomes "ripe" and
then is fed to the cattle for about two months before
they are ready for market.
According to P. E. Williams, a resident of Davenport
for the last four years, and a pioneer in the production
of winter truck crops, who is directing the establish-
ment of his cattle ranch, the number of cattle is expected
to be increased in the fall, when 500 additional head will
be turned to pasture.
Included in the Williams plan is a modern dairy, with
practically all of the feed raised on the muck lands of
the farm. Mr. Williams has been experimenting with
forage crops for the last three years, and up to this time
has found several varieties of grasses and clover which
is adapted to local conditions. He will continue these
experiments until suitable forage crops have been found.
The land on which the cattle are now grazing is stated
to be tick-free. All of the cattle received has been dipped
and the Williams Farm will erect their own dipping vats
and carry out their plans for making all the cattle tick-
free. With tick-free cattle, good forage and ensilage,
Mr. Williams plans to produce some of the finest beef
cattle ever seen in Florida. He is proceeding along
scientific lines and adopting every advanced method for
the production of tender beef cattle. His plans call for
considerable expansion in the future, when he hopes to
make this development one of the largest high grade beef
producing cattle ranches in the state.
The Williams Farm is owned jointly by P. E. Williams,
of Davenport, and his brother, C. R. Williams, of
Roanoke, Virginia. The former has been engaged here
for over three years in the successful production of
winter truck crops. He plans to continue along this line
in the future, utilizing his rich muck land. There are,
however, many acres of land on his property not adapted
to truck crops. It is this land which he is using for the
establishment of the cattle ranch and the grazing of the
herd. He claims that neither the truck crops or the
cattle will conflict, while by devoting his attention to
both lines, he can put more of his land to good use and
make the idle acres produce a revenue.


POULTRY ASSOCIATION IDEA SPREADS

(Orlando Sentinel, May 26, 1929)
When it comes to spreading, this desire for poultry
organization has the Medfly backed completely off the
map. Beginning in Orange county, it has spread through-
out Central Florida and is headed Tampa way, having
reached Plant City, as the following editorial from the
Plant City Courier shows:
"Replies from poultrymen of this section indicate that
there is much interest in the establishment of a good
poultry market in Plant City. Plant City, too, should be
interested in this. Creation of a market which would the
year around provide the producer of eggs an honest re-
turn for his product would bring many to the city with
their offerings in this particular line. In coming here
they would market their product and by the same token,
become a part of that trade life which has brought pros-
perity and growth to this city. So long as the poultry-
man needs must scout around here, there and yonder for
an attractive market for his eggs, just so long will he
follow the paths of the greatest returns. And these re-
turns may not be the most agreeable either.
"Establishment of Plant City as a poultry marketing
center for this section would aid materially in the
progress of the city. It would eventually result in greater
promotion of the industry in this section with the result
of additional turn-over of money here. The matter is
worth some real thought on the part of leaders here and
while it may not be possible to create the desired market
right now, it is something worth keeping in mind for
some future date.
"We hope that something worth while may be forth-
coming from the present move in that direction. If it is,
we may look forward to additional assets for Plant City
and East Hillsborough.


DAHLIA BULBS KEPT BUSY THROUGHOUT
THE YEAR

(Vero Beach Journal, May 24, 1929)
An interesting experiment with dahlia bulbs is being
successfully carried out by Arthur McKee of Cleveland
and Vero Beach. At the close of the growing season last
fall Mr. McKee had a number of bulbs dug up and sent
them to Vero Beach to be planted at his home here for
winter blooming. The plants came out very nicely and
bloomed profusely all winter. This week the bulbs were
again dug up by Howard Guthrie and sent to Cleveland
for planting in the garden to produce blooms throughout
the summer months. How many times the bulbs may be
thus transplanted and made to produce blooms twice each
year is problematic. The scheme is at least unique in
the production of flowers from the same stock at widely
separated locations.

BURKE SHIPPED FIRST CRATE OF BLUE-
BERRIES

(Okaloosa News-Journal, May 24, 1929)
W. F. Burke, Crestview, shipped yesterday a sixteen-
quart crate of Okaloosa county blueberries. This is the
first shipment of the season and it was sent to Chicago.
The Producers Association is handling the berries for Mr.
Burke and they expect the returns to be about 35c per
quart, net.


FLORIDA


REVIEW








FLORIDA REVIEW 9


CALIFORNIA OFFERS SUPPORT TO
FLORIDA IN FIGHTING FRUIT FLY

(Ft. Pierce Tribune, May 16, 1929)
Tallahassee, Fla., May 16.-(A. P.)-California's sup-
port in fighting the Mediterranean fruit fly has been
pledged to Florida by G. H. Hecke, director of agriculture
of the western commonwealth.
Writing to Commissioner of Agriculture Nathan Mayo,
Mr. Hecke said California was thankful that the fly did
not occur in "some place that was not equipped to handle
it such as Florida is."
"I can assure you that California knows pretty well
just what Florida is up against with the fruit fly situa-
tion," Mr. Hecke said. "We know that the attitude that
has been taken by your people that eradication must be
accomplished regardless of cost is one which cannot be
put down.
"We are more than confident that there is no other
state in the Union that could bring about as successful
a conclusion as we anticipate and are certainly thankful
that when this fly did hit the United States it did not
appear in some place that was not equipped to handle it
such as Florida is.
"Assuring you that you have California's entire sup-
port in your plan and that it is our definite idea that
any assistance we can render will be purely constructive."


EGG-LAYING CONTEST'S HIGHEST PRO-
DUCTION

Australorps Lead for Month in Florida Contest
at Chipley

(Hendry County News, May 17, 1929)
Chipley, Fla., May 16.-The month of April brought
the highest production shown for the Third Florida Na-
tional Egg Laying Contest. An average of 22.6 eggs per
bird was made by the total contest of 820 birds; heavy
hens laid an average of 20.6 eggs each, while light hens
laid 23.1 each. Percentages for different breeds show
Australorps to be leading for the month with 86.3 per
cent of a perfect lay. White Leghorns stood second with
77.9 per cent, comparing 620 Leghorns with 10 Austra-
lorps. Ten White Wyandottes came third with 74 per
cent.
The comparison for the first six months shows that the
10 White Wyandottes are ahead with an average of 116.5
eggs each. The 620 White Leghorns are second with
107.6 eggs per bird, while Australorps come third with
107.3 eggs each. The average for the whole contest
stands at 104.2 eggs per bird.
The best pen record for April was turned in by one
of the Pinebreeze entries of White Leghorns from Calla-
han, Fla., a record of 275 eggs for 10 hens. Second best
was made by the pen owned by W. A. Downs, Romeo,
Mich., with 268 eggs, while third best was the record of
the W. R. Briggs pen of Leghorns from Cocoa, Fla. The
Australorps turned in the best pen record among heavy
birds with 259 eggs laid. This entry is owned by A.
Buchel of Farmington, Del. Second best pen was the
R. I. Red entry from E. H. Rucker, Ottumwa, Iowa, with
239 eggs, and third honors went to the A. C. Gilbert pen
from Cottondale, Fla., with 233 eggs.
The Lathwood Poultry Farm of Jacksonville, Fla., own
the leading pen to date, this pen having laid 1,351 eggs


in the past six months. The Lukert Leghorn Farm pen
from Salerno, Fla., is second with just two less eggs.
Third is held by the Harris Pedigree Farm of Pelham,
Ga., among light breeds. The red pen owned by E. H.
Rucker leads all heavy breeds to date with 1,320 eggs.
Pratt Poultry Farm of Morton, Pa., own the Barred Rocks
that hold second place among heavy pens with 1,203 eggs,
while the Fairvilla pen of White Wyandottes from Or-
lando, Fla., holds third with 1,165 eggs.
Ten birds made perfect records for the month with 30
eggs each. About 20 others had 29 eggs each, and around
the same number had 28 each. One of the Webb, Wells
and Cain White Leghorns from Chipley holds highest
place among individuals to date with 161 eggs laid. Sec-
ond place is held by one of Downs Leghorns with 156
eggs, while third honors are divided between two of
Ruckers Reds with 155 eggs each.


LAUNCHES BIG POULTRY PLANT

Former Chicago Man Building Up Large Flock
of Leghorns at Clermont

(Plant City Courier, May 17, 1929)
Clermont-With addition of 2,700 day-old chicks to
his present flock of 225 White Leghorn pullets, 0. R.
Woodley has come into quantity ownership in local poul-
try circles.
Coming to Clermont from Chicago, where he was a
leading analytical chemist, Mr. Woodley commenced
study of poultry and its problems, starting with a small
flock, upon which he combined his acquired knowledge
of this from publications and other successful poultry-
men, together with his own professional experience as to
foods and their components.
He gradually enlarged his flock, until at the receipt
of the first quantity venture, he was operating a yard
of 225 pullets at a profit. He has secured a permanent
market for all the eggs he can produce, and believes that
this industry is one of great interest and profit. While
it requires almost constant care and attention, the re-
wards in both mental and financial gain are worth the
investment of time and money.
Of the 2,700 chicks over which he is now giving con-
stant care, 1,500 were secured from a firm near Auburn,
Indiana. The train upon which they arrived from the
north failed ot make connections with the local branch
at Trilby, and Mr. Woodley drove to the junction in his
car, bringing the shipment with him to avoid a 24-hour
delay were he to wait for completion of the trip by rail.
The other 1,200 were hatched for him in Apoka from
eggs furnished by him from the proceeds of his own
flock of matured birds.
He has built ample accommodations for the young
birds, and by a system of forced feeding which results
from burning electric lights in the poultry houses at
night, the young birds have attained an unbelievable
growth for their age, and at the same time the night
light has also been valuable in avoiding crowding and
loss of the weaker chicks in the darkness.
Mr. Woodley takes a great pride in his poultry plant,
which is on East Osceola, opposite the home of Isam
Blackburn, and if any local citizens are interested in an
inspection of the outlay, as well as the many special
feeders and other inventions which he has designed, will
find a cordial welcome.










FLRD REVIE


CITRUS IN THE HOME

(By Flavia Gleason, in Florida Clearing House News,
May 25, 1929)

(An address made by Flavia Gleason, State Home
Demonstration Agent, at the meeting of the Florida State
Horticultural Society, Clearwater, April 9-11.)

In thinking over the subject assigned to me for dis-
cussion I was impressed with its importance from several
different angles. I have been wondering just what I
could say that would be of interest to you.
(1) The Family Diet.-It is an old story that fresh
fruits and vegetables are essential for good health-yet
too many of us do not give them the necessary place in
our diet, but eat them rather in a haphazard way until
some form of ill health forces us to them. They are the
greatest doctors in the world, yet we seem very indiffer-
ent as to whether we have them in our homes daily or
not. "Are You Sick, All Run Down and All In?" was a
splendid article appearing in one of our southern agricul-
tural papers a short time ago. The editor told how his
neighbors had been sick most of the winter with colds
and the "flu." Not a member of his family had been ill.
They had plenty of fruits, vegetables, milk and milk
products on their family table. These foods are some-
times expensive-but not equal to doctor bills and loss
of time from work, or school. Every person has a right
to good health. Proper food will help to give this. Both
physical and mental power are built on foods that
nourish well.
We are all familiar with the recommendations regard-
ing the use of grapefruit in fighting "flu."
The Merchants' Ship Act of 1894, which required all
English ships to carry enough fruit juice to furnish each
member of the crew with at least an ounce a day, first
called attention to the value of citrus fruits such as
oranges and lemons to prevent scurvy.
Almost all books and bulletins on nutrition advise the
use especially of orange juice in the diet. To get the
"orange habit" will mean that you are sure of priceless
food elements that stimulate the appetite, increase nutri-
tion and help build body health. The orange contains
vitamins A, B and C. A and B are usually present in the
diet, but vitamin C is easily destroyed by cooking or
heating, so that the average diet of cooked foods does not
furnish enough of it. Vitamin C is not stored for very
long in the body; some of it should be eaten every day.
Oranges are delicious food as nature supplies them and
need little preparation to tempt the wavering appetite
and arouse a desire for the remainder of the meal.
Oranges have a generous sugar content in a form easily
taken up by the body. A glass of fruit juice before a
meal or between meals is appetizing and refreshing, and
furnishes an excellent balance to the daily diet of cooked
foods. The orange helps the body to use other foods.
Citrus fruits are burned in the body to form alkaline
substances that offset an acid of the blood. The juice of
the citrus fruits contains the needed phosphates and the
minerals necessary to sound teeth. We are in daily need
of these materials. A chart prepared by Dr. Rose,
Columbia University, shows that the orange has almost
three times as much calcium as the potato.
The salts and acids of oranges together form an ex-
cellent mild and natural laxative for children, while the
vitamins help to build sound, healthy body and promote
growth.


The use of citrus fruits in school lunches is strongly
urged by home demonstration agents and home eco-
nomics teachers. In order to collect more data on the
value of oranges as a supplementary lunch an experiment
was carried out at the Florida State College for Women,
under the supervision of Dr. Tilt of the research depart-
ment of the School of Home Economics. The children
of the primary and kindergarten division of the Demon-
stration School were used for the test. At the beginning
of the experiment the age, height and weight of each
child was obtained. Through the cooperation of the col-
lege physician a physical examination of each child was
made. Only those children who were free to gain were
used in the test. Two groups were selected containing
about the same number of normal and underweight
children. At the recess period the members of one group
received a glass of milk and the members of the second
group the juice of one orange. All children were weighed
weekly. In most cases the children were getting a liberal
quantity of milk at home. The experiment continued for
seven weeks. The oranges were furnished by the Florida
Citrus Exchange.
The results showed that with both the milk and the
orange juice there was a gain in excess of the expected
gain. The seventeen children in the milk group made an
average gain of 54 per cent above their expected gain.
The twenty-one children in the orange juice group made
an average gain of 92 per cent above their expected gain.
It would thus seem, that if the children are receiving a
liberal supply of milk at home, a supplementary 'lunch of
orange juice will produce a greater gain in weight than
a lunch of milk. It was interesting to note that 31
children who did not have either milk or orange juice
showed a loss of 29 per cent below the expected gain.
This certainly shows the beneficial results of a mid-morn-
ing lunch, whether it be milk or orange juice.
(2) Pectin.-The pectin in our citrus fruits is of im-
portance, particularly in making jelly from less acid
fruits. Many times have commercial demonstrators asked
to work with home demonstration agents in showing how
quickly jelly could be made by the addition of a com-
mercial product. Our answer invariably has been, "We
have all of the pectin we need in our citrus fruits. We
are trying to show our people how to use it." Informa-
tion concerning pectin in citrus fruits, extraction, and
recipes for using it, can be found in United States De-
partment of Agriculture Bulletin, "Pectin in Citrus
Fruits." The Home Demonstration Department will
upon request send material relating to this subject. In-
formation can also be secured from county home demon-
stration agents.
(3) Value of Homemade Products as Sources of Vita-
min A and B.-Home demonstration agents include in
their programs considerable work with citrus by-products.
Their aim is to bring about the preparation and preserva-
tion of these products in the most wholesome and appe-
tizing way, to insure well balanced meals through the use
of our own farm products, and to assist in conserving
the surplus. Because of our own home products we are
particularly interested in experiments that have been
made in Research Laboratory, University of California,
comparing the value of home-made products as sources
of vitamins A and B. Quoting Dr. Agnes Fay Morgan,
University of California, "The value as sources of vita-
mins A and B of samples of commercial and home-made
orange and lemon marmalades and candied orange peels
was found to differ considerably, the home-made products


FLORIDA


REVIEW










FLORID REIE


showing a considerably higher value in all cases than did
the commercial products. This is apparently an illustra-
tion of the possibility of controlling vitamin destruction
by modifications of certain cooking processes in favor
of shorter periods and lower temperatures."
(4) Standardizing and Marketing Products.-Home
demonstration agents are teaching the preparation and
conservation of citrus products for home use and stand-
ardization for market.
The greatest difficulties in preparation for market are:
(1) securing adequate equipment, (2) keeping quality
uniform, and (3) attractive packages. There is a mar-
ket for properly prepared home products.
We do not dictate, but are always gratified to see
money earned in this way used for the purchase of home
conveniences, something to make the homes more attrac-
tive, livable places, and for continuation of the children's
education. Reports from rural women show that it is
usually used in one or both of these ways.
(5) To Increase Use of Citrus Fruits.-It seems to me
that we are in need of far more material for general dis-
tribution. We need to give more publicity (1) to their
food values, (2) to best means of preparation and con-
servation of citrus products, and (3) to see that only
fresh and wholesome products are served to the public.

SEVENTY PER CENT OF FERN PRODUCERS
IN DELAND DISTRICT IN CO-OPERA-
TIVE ASSOCIATION

Under-Consumption and Not Over-Production
Ails the Industry

(DeLand Sun, May 14, 1929)
That 70 per cent of the fern growers in the DeLand
district have joined the association was the announce-
ment made at a meeting of DeLand plumosus fern grow-
ers held at DeLand Chamber of Commerce last night.
Julian Langner, marketing specialist, spoke at length
on what he termed the "so-called over-production of
plumosus ferns."
"I do not believe," said Mr. Langner, "that there is
any over-production of plumosus ferns. You have under-
consumption. You have a completely disorganized system
of marketing. Growers are competing blindly with other
growers for the same markets, through the same market-
ing agencies, at the same time, and you glut these mar-
kets; you send in blindly much more than your market
can possibly consume, because you do not realize that
about 200 other growers are also shipping to the same
market. Then when the price goes down to nothing, or
your dealer tells you that the market is glutted, you call
it over-production."
Mr. Langner added that in a few weeks the new or-
ganization will be able, he believed, to confirm his state-
ment that there is no over-production, because "the first
thing this association is going to do is to make a complete
analytical market survey and find out exactly what the
market situation really is."
The marketing specialist gave the plumosus growers
some interesting figures, which created a profound im-
pression. "The condition of the plumosus industry is
precisely the same as other industries which were in the
same chaotic condition before organization," said Mr.
Langner. "Instead of over-production we found we
simply had under-consumption. I believe you can in-
crease the consumption of plumosus 400 per cent if you


are properly organized. For example, there are 40,000
retail florists in this country. If they each only used 50
sprays of plumosus a day you would have one-fourth
enough plumosus to go around."
Mr. Langner pointed out the advantages of magazine
advertising. "As individuals you cannot possibly afford
to advertise in the so-called 'class publications' like Van-
ity Fair, The New Yorker, and other magazines which
have class circulation," he said. "But you can enor-
mously increase the consumption of plumosus if you bring
its beauty and usefulness direct to the attention of the
consumer by co-operative advertising."
Before the meeting it was announced that owners of
nearly 100 acres had joined the association. Later it was
announced that several new members had been secured
at the meeting last night.

A MARKETING PROBLEM

(By L. M. Rhodes, State Marketing Commissioner)
Over a period of twelve months Florida produces per-
ishable crops of citrus fruits and other fruits and vege-
tables ranging by crops from one to forty times as much
as the state consumes of these same crops. For instance,
we produce about as many turnips as we consume, and
forty times as much grapefruit as is consumed in the
state.
If Floridians consume as much pork, bacon, lard, beef,
veal, mutton, lamb, poultry and dairy products per capital
as the average consumption per capital in the United
States, and makes a reasonable allowance for consump-
tion by our tourists, we will consume $54,000,000 worth
of meats, $35,000,000 worth of dairy products, $24,202,-
000 worth of poultry products-a total consumption of
$113,202,000 worth of these products, which forces us to
import $82,481,913 worth of meats, dairy and poultry
products. This is almost equal to our cash receipts for
fruits and vegetables shipped out of the state.
It is estimated that we send out of Florida $45,000,000
for grains, feeds, hays, vegetables, canned goods and
other foods not grown in the state, making a total of
$127,481,913 for foods and feeds imported into the state.
Our fruits, vegetables, fish and minerals would have
amounted last year to approximately $128,933,487, or
only $1,451,574 more than we spent for foods and feeds.
Even if our consumption of meats, eggs, poultry and
dairy products is less per capital than the average of the
United States, we are certainly paying $100,000,000 a
year for produce grown outside the state. While this is
true, we are amply supplied with these products from
outside the state, and competition is keen from produc-
tive areas north of us; we perhaps will always have a
considerable importation of these staple products grown
on the fertile areas of the Middle West. Certainly much
of the beef, veal, lamb, mutton, pork, bacon, lard, hays,
poultry and dairy products and summer vegetables con-
sumed in the state can be produced on our own lands.
It will require organization on the part of the growers
to improve quality of the products by grading, assembling
the produce for market, and legislation protecting them
against importation of misbranded dairy and poultry
products, and cold storage and warehouse facilities for
assembling and holding these products for market de-
mands. It would require approximately 80,000 more
dairy cows, 100,000 more sheep, 200,000 more beeves,
400,000 additional hogs and 1,000,000 more laying hens,
and 30,000 to 40,000 more general farms to supply our
needs, providing nothing was imported.


FLORIDA


REVIEW










FLOID REIE


CLEARING HOUSE SHIPMENTS TO
AUCTIONS AND AVERAGE PRICES

(Florida Clearing House News, May 25, 1929)


Auction
New York ...........
Philadelphia ........
Chicago ........
Boston ...........
Pittsburgh .......
Cleveland .......
Cincinnati .........

T otal........ .....
(12,944 cars)

Auction
New York.......
Philadelphia ......
Chicago ...........
Boston ..
Pittsburgh ......
Cleveland .... .......
Cincinnati .............

Total... .......
(8,016 cars)

Auction
New York ..........
Philadelphia ..........
Chicago .............
B oston ......... ...
Pittsburgh ........
Cleveland .... ...
Cincinnati .......

Total ......... ...


(2,074 cars)

Auction
New York .....
Philadelphia
Chicago ......
Boston ........
Pittsburgh ...
Cleveland ..
Cincinnati ....

T otal.........
(23,034 cars)


Oranges
Boxes
..... 2,127,470
..... 1,080,653
281,340
438,533
.. 338,483
..... 221,302
236,630


Gross Rcpts.
$ 7,484,296.52
3,273,800.49
848,874.97
1,344,534.90
974,560.06
634,739.73
661,958.99


... 4,724,411 $15,222,765.66


Grapefruit
Boxes
1,323,580
..... 388,693
.. 443,380
.... 255,417
S198,226
191,204
125,360

S2,925,860

Tangerines
% Boxes
705,505
.. 276,928
133,457
90,342
142,044
... 105,892
59,948

1,514,116


Total*
Boxes
........ 3,803,802
.. 1,607,810
........... 791,448
........... 739,121
....... .. 607,731
........... 465,452
........ 391,964

.... .. .. 8,407,328


Gross Rcpts.
$ 4,801,171.20
1,199,077.40
1,464,569.37
809,287.38
590,316.30
566,167.83
364,011.87

$ 9,794,601.35


Gross Rcpts.
$ 1,471,092.51
542,003.97
265,863.66
173,937.62
262,217.37
208,505.91
112,877.15

$ 3,036,498.19


Gross Rcpts.
$13,756,560.23
5,014,881.86
2,579,308.00
2,327,759.90
1,827,093.73
1,409,413.47
1,138,848.01

$28,053,865.20


Avg.
$3.52
3.03
3.02
3.06
2.88
2.87
2.80

$3.22


Avg.
$3.63
3.08
3.30
3.17
2.98
2.96
2.90

$3.35


Avg.
$2.08
1.96
1.99
1.88
1.93
1.97
1.85

$2.00


Avg.
$3.61
3.12
3.26
3.15
3.00
3.03
2.90

$3.34


*Tangerines included in total as whole straps.

Announcement has been made of plans for a new
$150,000 club to be known as the Embassy club, which
will be constructed this summer at Royal Palm Way and
the Lake Trail at Palm Beach. Plans were drawn by
Addison Mizner, of Palm Beach, and construction work
on the new building, which is to be financed by New
York and Palm Beach people, will start the latter part
of May, says the Palm Beach Tropical Sun. The $150,000
cost of the club is to include construction, building mate-
rial and furnishings, the Sun adds. It is proposed to
operate the club as a dinner and supper club, and it will
be patterned after the celebrated New York Embassy


Club. The building will be Eighteenth Century Spanish
colonial design. The number of stories will vary in
different parts of the structure, but it will be mainly two
stories in height. The entrance will be on Royal Palm
Way. Inside the entrance will be a business office.
Passing through the lounge the visitor will enter a bal-
cony covered loggia with two rows of tables. A 30 by 50-
foot dance hall is also included in the plans, the Sun
says.


NEW FURNITURE FACTORY STARTS IN
MAGIC CITY


Factory Is Only One in State to Have Complete
Line

(Miami News, May 23, 1929)
Formation of the Royal Palm Furniture Factories, Inc.,
and opening of its office and plant at 1301 N. W. Seventh
avenue, said to be Florida's only furniture plant equipped
for manufacture of a complete line of furniture on a
commercial basis, was announced Thursday by A. G.
Feehan, president.
The company is occupying two buildings, one three-
story and one two-story structure, with a total of 40,000
feet of floor space, and has begun operation with an
initial force of 25 men. The officers expect to begin
operations on a mass production scale within the next
few months, employing 75 men.
The grounds not occupied by the factory and office
buildings are to be landscaped immediately.
At present, the company's production schedule is
devoted largely to bedroom furniture, breakfast and
dinette sets, with special work to order, but the stock
lines of furniture are to be increased steadily. The plant
also is equipped for architectural woodwork, fixtures and
all lines of specialties.
The new company has a contract with the West Side
Radio & Electric Co. to manufacture its radio cabinets.
A special department of the plant will handle repairing,
upholstering and refinishing.
Mr. Feehan, president of the new corporation, also is
president of Feehan & Kokenge, Inc., wholesale furniture
dealers, who have operated successfully in Miami for four
years and will continue this business.
U. R. Kokenge, his associate in Feehan & Kokenge,
Inc., is treasurer of Royal Palm Furniture Factories, Inc.
Charles Roman is vice-president, and G. A. Price, secre-
tary, continuing their activities in the furniture business
through the new firm.
"We will operate on a statewide basis," Mr. Feehan
said, "looking to Central and South American trade as
this opens up and also giving special attention to the
large eastern markets, where we believe Miami-made
products will have a special appeal.
"The corporation is amply financed and has no stock
to sell. Its equipment and experienced personnel, with
adequate financial backing of a closed corporation, assure,
we believe, that this industry will develop rapidly in sup-
plying a real demand. Mr. Roman and Mr. Price will be
actively engaged in the new corporation's affairs.
"Most of our furniture will be made of southern hard
woods, a good portion of it from Florida. We believe
this to be a sound industry for Florida and particularly
Miami, that under proper management will expand to
serve a wide field."


FLORIDA


REVIEW








FLORIDA


REVIEW


PURE BLOOD STOCK COMES TO TAYLOR

Six Fine Hereford Bulls Are Added to the
County's Herd

(Perry Herald, May 23, 1929)
A motorcade left here Tuesday morning for Moultrie,
Georgia, where under the auspices of the Moultrie Cham-
ber of Commerce and Breeders Association a large num-
ber of full blooded bulls were sold to cattlemen of south
Georgia and north Florida.
The return trip was made Tuesday night and the party
brought back six very fine specimens of Hereford bulls,
bought during the sale. These will be placed at the head
of several herds of cattle in various sections of the
county, and, with eight full blooded bulls already in the
county, will go far to make Taylor one of the leading
cattle counties of Florida.

LIST OF PURCHASERS OF ONE OR MORE
PURE BRED BULLS AT MOULTRIE,
MAY 21, 1929

Aberdeen Angus:
E. M. Coleman-Whigham, Ga.
L. J. McPhaul-Doerun, Ga.
J. K. Norman-Norman Park, Ga.
T. L. Houston-Brunswick, Ga.
Superior Pine Products Co.-Fargo, Ga.
E. Cecil Field-Canton, Ga.
D. J. Baker-Moultrie, Ga.
J. W. Taylor-Tifton, Ga.
H. F. Gibbs-Tifton, Ga.
H. L. Chitty-Statenville, Ga.
W. D. Davidson-Graves, Ga.
M. H. McCary-Marianna, Fla.
Neel & Knapp-Greenwood, Fla.
J. E. Lamb-Marianna, Fla.
J. B. Shepard-Doerun, Ga.
Maury & Dozier-Edison, Ga.
Tennie Mercer-Sneads, Fla.
W. H. Thomson-Lloyd, Fla.
W. J. Grist-Blakely, Ga.
Lake Holt-Sandersville, Ga.
I. L. Brown-Ponce de Leon, Fla.
J. M. Sutton-Sylvester, Ga.
Hereford:
L. L. Roberts-Valdosta, Ga.
J. J. Dorminy-Fitzgerald, Ga.
J. R. Summerour-Moultrie, Ga.
A. T. Quinn-Moultrie, Ga.
H. L. Trussell-Junction City, Ga.
Geo. M. Perry-Camilla, Ga.
C. H. Cross-Colquitt, Ga.
M. M. Gamble-Perry, Fla.
J. E. Ezell-Perry, Fla.
H. C. Walker-Perry, Fla.
J. B. Johnson-Perry, Fla.
Barber Farms-Moultrie, Ga.
W. C. Patterson-Box Springs, Ga.
T. J. Faulkner-Taylor, Fla.
M. P. Hunter-Jasper, Fla.
S. C. Ingram-Talbotton, Ga.
W. A. Freeman-Hartsfield, Ga.
T. L. Houston-Brunswick, Ga.
L. S. Roberts-Valdosta, Ga.
J. T. Kennedy-Coolidge, Ga.


H. M. Tuten-Jasper, Fla.
Hall Ga. Farms-Ft. Valley, Ga.
J. R. Miller-Baconton, Ga.
H. Ricketson-Broxton, Ga.
H. C. Collier-Talbotton, Ga.
W. P. Leonard--Talbotton, Ga.
Shorthorn:
S. C. Ingram-Talbotton, Ga.
L. H. Vanlandingham-Howard, Ga.
W. J. Ross-Hillsboro, Ga.
A. W. Neely-Waynesboro, Ga.
W. W. Abbott, Jr.-Louisville, Ga.
J. C. Braswell-Monticello, Fla.
Broadhurst & Williams-Fitzgerald, Ga.
A. Nicholson-Havana, Fla.
J. F. Suber-Hartsfield, Ga.
W. H. Lovette-Wrightsville, Ga.
Milking Shorthorn:
Sunny Acres Stock Farm-Fitzgerald, Ga.
R. F. Toole-Malone, Fla.
Bob Ehrlich-Swainsboro, Ga.
H. S. Durden-Waynesboro, Ga.
H. S. Durden-Swainsboro, Ga.
D. Brinson-Millen, Ga.
W. B. Wilkes-Adel, Ga.
W. R. Pullen-Damascus, Ga.
J. L. Cheshire-Damascus, Ga.

In operation only since January 1, this year, the Florida
Pitch Pine Products Company's plant at Tampa is already
using an average of around twelve carloads of materials
each week, making a wide variety of products from raw
materials that heretofore have been absolute waste, and
in the process creating no waste of its own, but manu-
facturing every atom of the materials in marketable com-
modities. The company's plant, located on the east side
of Sparkman Bay, has attracted practically no attention
locally, the company having been organized, financed and
the plant built with a minimum of publicity by D. Collins
Gillette. Raw materials used at the plant are mainly
pine stumps and pine roots left in the ground after trees
have been cut, together with mill slabs, pine sawdust and
similar refuse from mills. By a distillation process these
materials are made to produce turpentine, pine oil, creo-
sote and pine tar. The residue left in the still makes a
very fine grade of charcoal, says the Tampa Tribune.

MAY SPONGE SALES TOTAL $227,913

(Tarpon Springs Leader, May 24, 1929)
With sales Friday of $11,957, the eight auctions of the
spring catch brought the total up to $227,913. The
aggregate was raised to this figure by the bringing in of
much sponge after the opening sale of April 30.
The boats are now provisioning and will leave within a
few days for the sponge banks. The next sale will open
either in July or August, some of the members of the
exchange favoring the latter date, while others point out
that the stock will be so large if held until August that
prices will be forced down.
In the series of sales just closed N. G. Arfaras was the
heaviest buyer, his purchases reaching $53,665; George
M. Emmanuel & Co. bought $37,918; Rhodes & Co.,
$34,475; Ernest Meres & Co., $26,539; Drivas, $11,717.
These are the five largest buyers at this sale, the score of
other buyers taking the remaining stock amounting to
about $63,000.










FLORIDA REVIEW


HAVANA MERCANTILE FIRM CREDITED
AS LARGEST IN SECTION

Shelfer & Ellinor Enlarge Business to Care for
Poultry Association

(Gadsden County Times, May 16, 1929)
The Shelfer & Ellinor Company of Havana is one of
the largest wholesale and retail mercantile concerns in
this section of the state. This firm was established 27
years ago and in that time has grown from an obscure
beginning to the present great business, which includes
in its stock practically everything that would possibly be
needed in a farming or rural community. The place of
business is well-equipped with warehouses and sidetrack
facilities, allowing practically all of the stock to be pur-
chased in car lots, allowing quite a reduction in the gen-
eral price of their merchandise. These facilities, together
with their fleet of large trucks, allows them to serve very
adequately the entire eastern section of this county and
many consumers in other counties adjoining.
Recently this business house became interested in the
Florida Poultry Association and they are at present busi-
ness managers for the association, and the poultry ware-
houses is a part of the mercantile house equipment. This
addition to the industries of Gadsden county has been
given to the county by this most loyal and progressive
firm.
The Shelfer & Ellinor Company specialize in farmers'
supplies of all kinds. They are also manufacturers, con-
ducting a large mill-work business, and their plant for
the manufacture of hickory handles is the largest of its
kind in the state.
One of the practical and attractive parts of their busi-
ness is their custom of purchasing the farmer's products,
paying him the best market price without the additional
expenses of shipping to distant points. In this connection
they conduct a large brokerage and commission mer-
chant's business.
One of their chief concerns in serving the needs of the
community from the merchandizing standpoint is provid-
ing all the help possible to the local tobacco growers.
This firm is very experienced on the growing of the weed,
owning some very fine tobacco groves themselves, and
their large staff spends a great deal of time in the ex-
perimentation of the adaptability of certain fertilizers to
certain soils and types of tobacco plants. They are also
large dealers in shade slats and other necessities of the
tobacco grower.
The officers of the organization feel that since they
are in the midst of a farming section they are developing
their business at all times to justly care for the farmers
of the section, who are, of course, their principal cus-
tomers.

NEVILLE BEGINS CREAMERY HERE

(Columbia Gazette, May 16, 1929)
J. R. Neville, proprietor of the Lakeside Dairy, last
week started making butter and ice cream, and began
pasteurizing milk, in his newly established creamery in
the building near the old DeSoto theater. He is not
wholesaling any of his products, but is retailing the
products of the creamery to his friends and patrons, the
pasteurized milk going to the U. S. Veterans' Hospital.
Mr. Neville says he merely started the creamery to
have something to fill out his time, as he had been en-
joying an enforced rest-as far as an active soul can


rest-for the past two years, due to a breakdown in
health. He has been feeling much better of late, and he
intimated to a Gazette reporter yesterday that he might
have to revise his plans and go into production on a much
larger scale, responding to a general demand now making
itself manifest.
The hope is generally expressed here that Mr. Neville
may decide to go especially into the production of butter
(he is selling fine butter now at 50 cents a pound to his
patrons), as practically all the butter sold in Lake City
is now brought in from outside creameries, located in
Jacksonville and elsewhere, and much of it of a doubtful
quality.

MANGO SEASON IS NOW UNDER WAY IN
COUNTY

Largest Crop Since 1926 Is Expected to Approx-
imate 1,500 Crates or More

(By C. Clinton Page, in Miami Herald, May 26, 1929)
The mango season is now on in south Florida and
ushers in what is pronounced by learned men on the sub-
ject of the world's fruit production, as well as the con-
noisseur and the epicure, as the aristocrat of fruits. And
few who have eaten and sensed the exquisite flavor of a
dead-ripe Haden or other improved mango will challenge
the above estimate of this wonderful fruit, whose deli-
cately blended purple and gold skin is scarcely less
beautiful than is its flesh superlatively edible. Indeed,
it is quite generally conceded by those who have eaten
it that the mango is the world's most delicate and de-
licious fruit.
The Haden, the leading improved mango of local com-
merce, was developed in Dade county and is the most
extensively grown of the budded fruit. The Mulgoba,
of equally fine flavor and similarly beautiful, appears to
have fallen behind in popularity, however, due mainly
to its less prolific bearing qualities. The Sagon, a Chinese
importation, more recently introduced here through the
federal introduction gardens, is just coming into bearing
and promises to be another popular type though not so
attractive in either shape or color as the Haden.
The Sandersha and Brooks are two larger and later
varieties, ripening as late as August and early Septem-
ber, while the Haden and Mulgoba come in in May and
June. The Sandersha and Brooks, however, appear to
have gained greater favor as cookers, for pies and
sauce-closely resembling the applesauce "that mother
used to make"-than as a fresh fruit. These are larger
than most other improved mango types and often reach
two pounds in weight, while the Haden and Mulgoba ap-
proximate a pound. The Sandersha and Brooks are less
extensively grown than the other varieties, particularly
the Brooks.
A partial check-up on this season's mango crop in Dade
county indicates the largest yield since the windstorm
in 1926, which greatly damaged the bearing trees
throughout the county. Hamilton Michelson, head of the
Hamilton Michelson Co., wholesale and retail dealers of
Miami, who have marketed from 60 to 80 per cent of the
avocado and mango crops of the county for some years
past, and has already begun shipping this season's fruit,
estimates the present crop of Haden mangos at around
1,500 field boxes.
The Herman Brothers Nursery, near South Miami,
which embraces a mixed grove of avocados and mangos,


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FLORIDA REVIEW


has 165 bearing Haden trees, from which the owners have
already begun shipping. They also have 20 Sagons just
coming into bearing. They estimate that they will have
300 boxes of Hadens. The Hermans made the first ship-
ment of ripe mangos from Dade county this season. They
consisted of two crates of Hadens, 46 fruits to the crate,
for which they received $30 per crate. They have mar-
keted 38 crates to date, most of which have gone to
New York City, Boston and Chicago. Their fruit is of
exceptional quality and of uniformly large size.
Another among the more extensive growers of the
improved mango is J. J. L. Phillips of Coral Gables, who
owns a large mixed grove of avocados, mangos, Persian
limes and a few other citrus trees in the Redland dis-
trict. Mr. Phillips has 300 bearing Haden mangos be-
sides a number of other younger trees just coming into
bearing. He estimates his present mango crop at 300
boxes. The fruit is of very fine quality.
The Hamilton Michelson Co. has handled the bulk of
the Phillips crop so far gathered, and is having a demand
in New York considerably in excess of the season's supply,
Mr. Michelson said yesterday. Though the soil and
climatic conditions of Dade county make it the ideal
home for the propagation of the mango, as well as the
avocado, and most every grove owner has planted from
one to half a dozen trees as a variety, the mango, in
spite of its wonderful delicacy as a fresh fruit, has not
as yet hit its real stride as a commercial fruit.
Other growers of perhaps greater extent than those
already mentioned are W. J. Krome, also of the Redland
district, and the Coral Reef Nursery at Rockdale. Mr.
Krome is one of the pioneers and leading developers of
both the mango and avocado in Dade county. He usually
markets his own crop as well as that of the nursery, of
which he was one of the organizers and in which he has
since been substantially interested. The extent of these
two mango crops could not be ascertained yesterday. It
is safe to say, however, that they are proportionately as
large if not larger than those mentioned, and that the
quality of fruit is unexcelled this year, because of the
exceptionally good care given the trees.
Mr. Michelson, in answer to a question yesterday rela-
tive to demand for the mango, said: "There has always
been a strong demand for all the-improved mangos raised
here at a price fully justifying more extensive plantings
of this fruit as a commercial crop. In fact, the cash
returns for prime fruit in most seasons have been very
attractive. In view of our exceptional climatic and soil
advantages for the production of this fruit-we virtually
have a monopoly on its propagation on this continent-
many more mango groves should be set in the county.
"In this connection I would like to urge that we need
more drastic laws against fruit thieves, or some better
system of capturing them than we now have. Dozens of
crates of mangos have already been stolen this season
from the various groves and small plantings throughout
the county. There should be some measure provided
whereby these thieves may be apprehended and ade-
quately punished, to the end that this hazard may be
abated.
"Of course, these thieves also steal thousands of crates
of avocodos, grapefruit and oranges every year as well
as our mangos, but because of the greater extent of
these crops the public appears to be rather indifferent to
the extent of this annual loss and fails to realize that
thousands of dollars are thus annually filched from the
growers. More adequate patroling under present laws
and a few extended jail sentences, I feel sure, would have
a wholesome effect."


FLORIDA STATE DAIRYMEN'S ASSOCIA-
TION

Office of the Secretary,
Tallahassee, Fla., June 1, 1929.
Dear Sir:-As a dairyman, we are sure that you have
an interest in ways and means for advancing the dairy
industry.
The purpose of this letter is to acquaint you with the
fact that the State Dairymen's Association, composed
entirely of Florida dairymen, has since its organization
two years ago been working in the interest of the dairy
industry and has succeeded in having the State Legisla-
ture enact legislation which we believe will be far-reach-
ing in its effect. The new milk law signed by Governor
Carlton May 16th is the result of much earnest work by
our association. It is designed to accomplish two most
worthy purposes. First, it will safeguard the milk con-
sumers of the state against bad milk in the future, as it
requires all imported milk to comply with the very high
standard with which Florida dairymen are complying.
Second, it assures the Florida milk producers fair and
equal opportunity in the home market with those dealers
who have heretofore been allowed to sell imported milk
of inferior quality on the same basis as fresh Florida
milk.
It is almost certain that without the effective work of
the Florida Dairymen's Association, this vital health and
economic measure would not now be the law of our State.
With the relief and protection of this measure, the dairy
industry of Florida may now take on newness of life and
growth. Through our state association, we may*go ahead
with a program for better sires, higher-producing cows,
more home-grown feeds, more and better pastures and
cooperative selling of our products. We have in Florida
a market which annually consumes $35,000,000 worth of
dairy products. According to authorities, only about
$13,000,000 worth of this is produced here. Here is the
task ahead for Florida dairymen-the task of supplying
this market with all its requirements, produced right here
in our own State.
We hope to have you become one of us. Let us also
express the hope that you will not only join but will also
arrange to attend our annual meeting, which will be held
during Farmers' Week at Gainesville some time during
August. We plan a special dairy program for this day,
one you will greatly enjoy and profit by. The exact date
of this meeting will be announced later.
Very truly yours,
S. BEN SKINNER, President,
RALPH SCOTT, Secretary.

The West Coast Poultry Association is perfecting plans
for handling 50,000 chickens for members within the next
few months, according to a statement by M. V. Walters,
manager of this cooperative association. Of the more
than 20,000 laying hens owned by the members of the
association a large portion will be disposed of in the
market within the year. Cockerels and culls of the new
stock, destined for the frying pan and oven, will also be
handled by the association. In the past the association
has handled eggs only, packing and disposing of 5,000
dozen weekly from stations at Bradenton and Sarasota,
and the West Coast brand has attained a reputation for
high quality. Several months ago the association adopted
a plan of cooperative buying of poultry feed, limiting its
operation to grain. The association prepares mash feeds
from its own formula for members.


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FLORIDA REVIEW


FIRST CARLOT OF SWEET CORN ROLLED
SATURDAY

(Hastings Herald, May 17, 1929)
The first solid carload of sweet corn to roll from this
section was loaded by Scoville Brothers and shipped from
Elkton last Saturday. Jt is said that the corn was of fine
quality and waye shipped to a point in South Carolina,
where it brobjht *fancy prices. The second car was
loaded and shipped from Elkton Wednesday, according
to information iea'ching this office.
A number of growers of sweet corn in the Hastings
district loaded and shipped a solid car from here Thurs-
day. This car was handled by the Hastings Potato
Growers Association.
Considerable acreage has been planted in this section
to rice, peppers, okra, tomatoes, beans and cotton.


"SURCAN" TOMATOES NOW BEING PUT
UP AT OCALA CANNERY

Tests Over-Regular Operations Will Begin
Today

(Ocala Banner, May 17, 1929)
Today Ocala's new canning plant, located four miles
north of the city, is expected to begin regular operations.
Four tons of tomatoes-the red, ripe and luscious Marion
county kind-will be on hand for canning. The products
of the Surprise Canneries, Inc., will go out under the
trade name "Surcan"-SURprise CANneries-according
to C. E. Brasted, the manager.
Mr. Brasted and his father, M. H. Brasted, proprietors
of the Surprise Poultry Farm, are associated in this en-
terprise, the former having direct charge of the plant.
They will can tomatoes exclusively this season, and have
already arranged for enough to keep the plant busy. Its
daily capacity will be 12,000 No. 2 cans; when the plant
will reach the maximum capacity will depend largely on
the crop, according to the manager.
Makes Test Run
A test run was made on Wednesday, when seventeen
cans were put up. The products will be marketed through
various brokers of the state, and will soon find a way to
the shelves of local groceries, it is expected. Though for
the time being tomatoes will be the only product of this
factory, the plan is to turn to canning all kinds of Marion
county products, such as beans, cabbages, peas and okra.
The visitor opening the screened door of the plant
runs into a pungent odor of fresh tomatoes that per-
meates the room. "Well," remarked one visitor, "if the
tomatoes are as good as this odor they will certainly find
a ready market." A staff of women peel the tomatoes,
which are then dumped into vats for treating.
30 by 60 Building
The main building, of galvanized iron and a con-
crete foundation, is on the site of the old Blowers rock
crushing plant. It measures 30 by 60 feet, and is on the
Atlantic Coast Line railroad. A lavatory and wash
house and boiler room and engine house are adjacent.
Power is furnished by a 25 horsepower steam engine.
The machinery is up-to-date, designed to handle the raw
products swiftly and sanitary. A complete laboratory
will become a department of the plant.
The Brasteds are natives of New Brunswick, N. J.
Coming here less than three years ago, the father and


son have established a chicken farm, a small truck farm,
a hatchery and dog kennels, besides the latest enterprise,
the canning plant. Through their industriousness, 1,000
hens, principally White Leghorns, are in their chicken
yard, while they operate a hatchery with a capacity of
10,000 eggs.

WATERMELON BUYERS HAVE OPENED
HEADQUARTERS

(Gainesville Sun, May 27, 1929)
That the watermelon season in Alachua county has
opened in earnest is indicated by the presence of northern
buyers of the juicy produce who have established head-
quarters at the Graham hotel. The buyers will remain
here during the entire season, and will confer with grow-
ers and farmers at their headquarters.
D. G. Suggs is believed to have shipped the first car of
melons from Alachua county when he sent a shipment
northward on May 21. Suggs' shipment was made three
weeks before the first car shipped last year. All indi-
cations point to one of the most successful seasons the
melon growers have experienced in several seasons.

The St. Andrews Bay News says a very clever idea is
a folding steamer rocking chair which is now being manu-
factured in large quantities at the plant of the Bay
Central Lumber Company in St. Andrews by O. H. Bead-
nell. Mr. Beadnell says the design of the chair is based
on an old foreign patent. To all appearances it is an
ordinary folding chair with wood frame and fabric seat
and back. But folding chairs will not rock, and the occu-
pant discovers to his or her surprise that the new design
will rock backwards and forwards very comfortably. The
rocking feature is obtained by employment of hinged
sections in the frame. The chairs are suitable for use on
porches and lawns as well as on steamers. The News
says the plant is now busy turning out the chairs, and it
is predicted that a large business will be built up at St.
Andrews by the manufacturer.

ESCAMBIA TO HAVE A CITRUS PACKING
PLANT

(DeFuniak Breeze, April 4, 1929)
Escambia county citrus growers are investigating sites
and making plans for the erection of a $7,000 citrus
packing plant to be ready for use when the next crop
of satsuma oranges are harvested, according to George
Emmanuel, president of the Escambia County Satsuma
Association.
Emmanuel appointed a committee this week to prepare
a report for the Gulf Coast Citrus Exchange by April 9.
The committee consists of Bert A. Merrill, on the
Nunez Ferry road; W. J. Lister, near Gonzalez; F. W.
Barber, of Ensley, and Will Diffenderfer, of Pensacola.
Emmanuel, as president, is ex-officio member of the
committee.
"The packing house will be constructed under the
supervision of Dr. O. F. E. Winberg, of Silver Hill, Ala.,
president of the Gulf Coast Citrus Exchange," Emmanuel
said.
"The structure itself should cost about $4,000, and the
machinery about $3,000.
"We expect to ship from the county next season about
10 to 12 carloads of satsumas."-Pensacola Journal.


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