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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00072
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00072
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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Full Text


.:1D- o A ticultur.







Jf1otba Rebietd

PUBLISHED SEMI-MONTHLY BY

BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE

TALLAHASSEE, FLORIDA


MAY 20, 1929


No. 24


TABLE OF CONTENTS


What Does Florida Produce? .... ... ..
Carload of Bulbs to Aid This State ......................... ...
A Fish M eal Factory ..... ................ .. ......
Barbed Wire s.;i.I. i. i.. TBr I : .'.- ITI., ,
Early March ''a.il..i.--
Nearly Thousand Acres Devoted to Corn .............................
Hear Ye! Hear Ye! "National Egg Week" Proclamation ............
New Pharmaceutical Laboratory at Daytona Beach......................
A n Id ea in P ou ltry .. .. .. ......................... .. ................ .. .......
A d v ertisin g C elery .... ................................ .. ......... .. ... ..... .......
Sugar] Industry Ten Billion Dollar Business...............................
Counties Join in Dairy M ove. ......................................... .............
High Prices for Tomatoes ..... ................................ ...........
T h e C o w . ..... .. . .. ...................... .........
Farmers of County Purchasing Poultry................... ........ .. ...
M iami ('ows W ill Eat Italian Pulp .......................... ..
Average of Seven (ars Daily Leave Tomato Section........ .......
Transplanting Tobacco Now Nearly Over....................................
Savannah M maritime Association......... .. ............. ........ ......
This Man Claims Record for Producing Potatoes....... ....................
Jacksonville Gets Candy Plant ..... .. .. ...... .... ..... ...... .
Contract for Six Cars of Eggs Is Announced............................
Rabbit Farms New Industry in this Section.................. ............
Big Barrel Stave M ill Opens Here......... .. ............ ...................
Launching a Big Industry .... ..... ..... ... ...............................
Car Magnate Makes Tampa Investment ......... .................. ..........
A Large Tomato Crop from Staked Vines.................. ..............


Page
Easter Lily Farm Now in Full Bloom .............. ............... 11
Cannery Reports Biggest Shipment.. ................................... 11
1,000 Hampers Beans Per Acre "Average" for Growing Season.. 11
Tampa's Lumber Exports Lead Gulf Cities After Two Years.... 12
Farmers of countyy Are Purchasing Poultry.............. .............. 12
Dania Ships 42 Tomato Carloads......................... .................... 12
Tomatoes and Okra Command Good Prices......................... 13
225 Bushels Per Acre Average Yield Here .......... .......................... 13
('ar of Pepper Is Shipped from Here to San Francisco.............. 13
A. C. L. Railway Offers Free Site for Furniture Factory............ 13
Florida II Sails with Lum ber Cargo.............. ............................... 13
Fine Beef Animal Is Brought to Manatee... ...... ............. ......... 13
West Donates Pure-Bred Bull to Club Boys.... ......... ................. 14
Florida Out for Early Grape Markets .......... ........................... 14
Growing Gladioli Is Being Popularized by Florazona Gardens ... 14
Shipper Predicts Great Growth in Berry Culture........................ 14
First D delivery Cucum bers ...:...... ..... ........... ........................ 15
33.00(0 Acres West Estate of Turpentine Land in Deal .............. 15
Sears. Roebuck & Co. to Build $600,000 Retail Store Here.......... 15
Butter Fat in Florida ... .. ........ ............... ............................. 15
Potato Shipments at East Palatka Are Heavier Now .................. 15
Total of 180 Cars Shipped Out Since Wednesday Night.............. 16
First Carload of Cucumbers Moved from Hastings.... ................... 16
Business Men and Farmers Inspect Big Onion Fields................. 16
Heavy Movement of Hastings Spuds Continuing Today.............. 16
Celery Shipped from Titusville..................................................... 16
Summer Bean Crop Is Now Being Marketed................ ................... 16


WHAT DOES FLORIDA PRODUCE?

By NATHAN MAYO, Commissioner of Agriculture


ERHAPS few people take the trouble to
make out a list of the commercial crops
of Florida. It is not of so much import-
ance that vegetables, fruits and field
crops are grown in the State, but how many
kinds and the seasons of the year when they
are marketed are of importance. It is not of so
much importance that fish are caught in Florida
waters, but the number and character of fish
that are caught renders the industry of im-
mense importance.
Just as a reminder there is listed below some
of the leading crops grown commercially in
Florida and the seasons when they're planted
in the different latitudinal sections:
WHAT AND WHEN TO PLANT IN NORTH FLORIDA
Brussels Sprouts-January, February, September,
October, November.
Beans-March, April, May, August, September.
Beets-February, March, August, September, Octo-
ber, November.
Corn-February, March, April.
Cotton-March, April.
Cabbage-October to February.
Cauliflower-January, September, October.
Collards-January, February, March, November.
Cantaloupes-March, April.


Cucumbers-February, March, April.
Eggplant-February, March, April, July, August.
English Peas-February, March, April, September,
October. (McNeil pea.)
Irish Potatoes-January, February, March, April, 4
August, September.
Kale-March, September, October, November.
Kershaw-March, April.
Kohl-Rabi-March, April, August.
Leek-January, February, March, September, October.
Lettuce-January, February, September, October, No-
vember, December.
Onions-January, February, August, September, Octo-
ber, November, December.
Okra-March, April, May, August.
Parsley-February, March, April.
Parsnips-February, March, April, October, November.
Radishes-January, February, March, April, Septem-
ber, October, November, December.
Rutabagas-February, March, April, August, Septem-
ber, October.
Sugar Cane-February and March.
Strawberries-January, September, November, De-
cember.
Sweet Potatoes-April, May, June.
Salsify-February, March, September.
Spinach-February, August, September, October.
Squash-March, April, May, August.
Turnips-January, February, March, April, August,
September, October.
Tomato Plants-March, April, May, June, July, August.


Vol. 3


--









2 FLORIDA REVIEW


Tobacco Plants-March, April.
Watermelons-March, April.
Forage Crops
Burr Clover-September to November.
Japan Clover-May, June, July.
Bermuda Grass-March, April, May, June, July, Au-
gust, September, October.
Carpet Grass-March to July.
Velvet Beans-March, April, May.
Peanuts-March, April, May, June, July.
Rye and Rape--January, February, October, Novem-
ber and December.
Sorghum-March to June.
Vetch-October, November, December.
Soy Beans-March to June.
Cow Peas-March to July.
Beggar Weed-May to July.
Kudzu-December, January, February.
Crops That Can Be Raised On Same Land Same Year
Oats, Bunch Velvet Beans, Rape.
Oats, Cow Peas, Rape.
Irish Potatoes, Corn.
Irish Potatoes and Cow Peas or Velvet Beans.
Good Silage Crops
Corn, Napier Grass, Sorghum, Japanese Cane.
Fruits and Berries
The leading fruits and berries of this section are the
fig, peach, pear, satsuma, grapes, plum, persimmon, blue-
berries, strawberry, blackberry, and dewberries.
The satsuma is a supplement to the round orange,
making Florida an all-year orange producer, as the two
overlap in seasons of ripening.
Nuts
The counties comprising North Florida produce four-
fifths of the pecans of the State.
WHAT AND WHEN TO PLANT IN CENTRAL
FLORIDA
Brussels Sprouts-January, February, March, Septem-
ber, October, November.
Beans-February, March, September.
Beets-January, February, March, September, Octo-
ber, November.
Cabbage-January, February, October, November, De-
cember.
Cantaloupes-February, March.
Cauliflower-January (seed); March, June (seed);
July, August, September, October.
Cucumbers-September to March.
Collards-January, February, March, April, May,
August, September, November, December.
Celery-June (seed); July (seed); September to
February.
Cotton-February, March, April.
Corn-January (early); February, March, April.
Dasheens-March, April.
Eggplant-January, February, spring crop; July, fall
crop.
English Peas-September to March.
Irish Potatoes-September, fall crop; November to
March, spring crop.
Kohl-Rabi-March, April, August.
Kale-February, March, August, September, October,
November, December.
Leek-January, February, March, September, October,
December.
Lettuce-January, February, September, October,
November, December.


Mustard-January, February, March, April, August,
September, October, November.
Onion Sets-January, February, March, April, August,
September, October, November.
Oats-January, November, December.
Parsley-February, March, April, June, July.
Parsnips-February, March, April, September, Octo-
ber, November.
Pumpkins-May, June, July.
Peppers-January, February, March, spring crop; July
to October, fall crop.
Radishes-January, February, March, April, Septem-
ber, October.
Rutabagas-February, March, September to Decem-
ber.
Rape-January, February, October, November, De-
cember.
Sweet Potatoes-March, April, May, June, July.
Squash-March, April, May, June, July, August, Sep-
tember.
Strawberries-August to November.
Spinach-February, August, September, October, No-
vember.
Spanish Onions-January, February, March.
Tomatoes-September to March, July.
Turnips-January, February, March, April, August,
September, November, December.
Watermelons-January to March.
Forage Crops
Bermuda Grass-March, April, May, June, July, Au-
gust, September, October.
Carpet Grass-March to July.
Velvet Beans-March to May.
Peanuts-March, April, May, June, July.
Rye and Rape-January, February, October to De-
cember.
Vetch-October to January.
Soy Beans-April, May, June.
Cow Peas-April to July.
Beggar Weed-April, May, June.
Kudzu-November, December, January.
Napier Grass, Meeker Grass-January to March.
Crops That Can Be Raised On Same Land Same Year
The shorter the length of time required for a crop to
mature, the greater number can be grown on the same
land. The following may be mentioned:
Oats, Bunch Velvet Beans.
Oats, Cow Peas.
Irish Potatoes, Corn.
Irish Potatoes, Cow Peas or Velvet Beans.
Tomatoes, Lettuce, English Peas.
A number of vegetables may be planted in the fall for
winter shipping and then followed by field crops in spring.
Silage Crops-Corn, Japanese Cane, Napier Grass.
WHEN AND WHAT TO PLANT IN SOUTH FLORIDA
Beans-September to April; June, butter beans.
Beets-January, February, March, September, Octo-
ber, November.
Brussels Sprouts-January, February, March, Septem-
ber, October, November.
Cucumbers-September to March.
Cabbage-October to February.
Corn-January to March.
Carrots-January, February, August, September, Octo-
ber, November.
Cauliflower-January (seed); February, March, Au-
gust (seed) ; September.









FLORIDA REVIEW 3


Jjoriha Rbrriat

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO ...... ....Commissioner of Agriculture
T. J. BROOKS... ..... Director Bureau of Immigration
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 3


MAY 20, 1929


Collards--January, February, August, September,
October, November, December.
Cantaloupes-February, March.
Dasheens-January to April.
Eggplant-January, February, spring crop; July,
August, fall crop.
English Peas-September to March.
Irish Potatoes-November to March, spring crop; Sep-
tember, fall crop.
Kale-January, February, March, August, September,
October, November.
Kohl-Rabi-January, April, August.
Lettuce-September to January.
Mustard-January, March, August, September, Octo-
ber, November, December.
Okra-February, March, September.
Onions-January (seed); February, March, April,
August, September, October, November, December.
Peppers-January, February, spring crop; July to
October, fall crop.
Pumpkins-March, April, May, June, July.
Radishes-January, February, March, September, Octo-
ber, November, December.
Rape-January, February, October, November, De-
cember.
Rutabagas-August, September, October, November.
Squash-February, March, April, May, June, July,
August, September.
Spinach-January, February, August, September, Octo-
ber, November.
Sweet Potatoes-April, May, June, July.
Sugar Cane-January, February.
Strawberries-September, October, November, Decem-
ber.
Tomatoes-September to February; July for fall crop.
Turnips-January to October.
Velvet Beans-March, April.
Watermelons-January to March.
Forage Crops
Para Grass, Natal Grass, Sorghum, Napier Grass, Ber-
muda Grass, Carpet Grass, Saint Augustine Grass, Cow
Peas, Soy Beans, Velvet Beans, Millet, Oats, Rye. To
the above list may be added a number of native wild
grasses.
Crops That Can Be Raised On Same Land Same Year
South Florida grows crops all the time so that the num-
ber of things that can be grown in a year on the same
land depends on the length of time it takes to mature
the crops that are planted.
Silage crops are the same as those of other divisions
of the State.
Florida also is a State of rare products, many of which


are grown commercially, while others are being intro-
duced. Among those now grown commercially are:
Australian blackberries, avocados, blueberries, bananas,
cocoanuts, chayotes, cherimoyas, maumee apples, mangos,
mangosteens, Natal plums, ornamental plants, palms,
papayas, pineapples, sapodillas, sugar apples, tangelos,
tung oil trees.
Crops That May Follow Winter Truck Crops
Corn and Cow Peas.
Corn and Soy Beans.
Corn and Peanuts.
Corn and Velvet Beans.
Or any of the above may be planted alone.
Some Crop Rotations
Irish Potatoes followed by Corn.
Oats followed by Peanuts.
Vetch followed by Corn or Cotton.

CARLOAD OF BULLS TO AID THIS STATE

Knapp Announces Receipt of Pure Bred Cattle

(Florida State News, April 21, 1929)
A carload of pure bred registered bulls of the beef
type has just been distributed to cattlemen and farmers
of several counties of the North Florida tick-free area,
Dr. J. V. Knapp, state veterinarian, announced.
The cattle, it was stated, were bought from Aberdeen-
Angus sire raisers of Tennessee and Virginia for the
purpose of breeding them with Florida cattle to raise
the standard of native stock. They are being distributed
in that territory which has undergone eradication of the
tick, and which has been declared free of that pest.
Bringing in of the carload of pure breds is in line
with the final tick eradication and live stock improvement
program of the State Live Stock Santiary Board, Dr.
Knapp said. Its distribution will bring to about 300 the
number of pure-bred cattle brought into the tick-free
area by the board.
Those receiving the latest shipment of stock include
State Senator T. J. Knapp, of Macclenny, and a number
of residents of Suwannee, Taylor, Dixie, Lafayette and
Columbia counties.
The cattle were brought to Tallahassee before being
transferred to the stock raisers for exhibiting before the
State Legislature.

A FISH MEAL FACTORY

(Ft. Lauderdale News, April 26, 1929)
A plant to manufacture fish meal, oil and fertilizer, on
Cumberland Sound, just north of Fernandina, is being
rapidly put into shape for operation. The plant has a
water front of 1,000 feet, with suitable buildings, docks
and ten sea-going boats. The personnel of the company
is W. B. Blades, president; A. R. Marks, secretary and
treasurer, of Newbern, S. C., and W. A. Mace, of Beau-
fort, who are well known locally, they having conducted
the Fertilizer Fisheries Company last year. The com-
pany will specialize in the production of fish meal, which
has lately been determined to be of value as a food for
stock and poultry. Menhaden fish is the raw product
from which the meal is made, a portion of the output
being scrap for fertilizer. The by-product of fish oil is
refined and used by soap and paint manufacturers. The
plant represents an investment of $450,000 and a couple
of hundred men will find employment.









4 FLORIDA REVIEW


BARBED WIRE SHIPMENTS TO BRAZIL
ARE HEAVY

Rosin Also Plays Big Part in Exports-Lumber
Profits Greatly

(Times-Union, April 4, 1929)
Brazil received more than 1,000,000 pounds of barbed
wire from the port of Jacksonville during the past month,
according to reports compiled in the United States cus-
toms office.
The wire was just one of the many items shipped from
Jacksonville aboard foreign vessels during March. How-
ever, it is believed the two shipments were the largest
recorded by the custom office in many years.
Rosin, as usual, played a major role in shipments out
of the port. During March 130,258 gallons of turpen-
tine were exported, while the total for rosin amounted
to 49,390 barrels. Number of barrels of tar exported
totaled 105.
The advancement of the shipping of Florida citrus
fruits to foreign countries is evidenced by the report
that 180,254 pounds of canned fruit, 1,520 crates of
oranges and 28,769 crates of grapefruit were exported on
vessels from other nations.
The lumber industry profited by the shipment of that
commodity out of Jacksonville during March. The re-
ports show that 3,857,000 feet of lumber were exported.
Twenty foreign vessels entered Jacksonville's port dur-
ing March, and seventeen were cleared; thirty-three
coastwise ships entered and twenty-eight were cleared,
according to reports.

EARLY MARCH CANTALOUPES

George K. End Produces Fine Specimen from
Seed Planted on November 14

(The Arcadian, April 4, 1929)
That cantaloupes can be produced in Florida ready
for the market before the end of March has been demon-
strated by George K. End, manager of Winter-End
Gardens here, and his success is attested by a specimen
which was placed on exhibition in the Arcadian office
window last Saturday morning, March 30.
This melon was the first to reach maturity from a
test planting made by Mr. End on November 14. He
planted only a few hills at that time, and consequently
will have very few to offer on the market from his ex-
periment, but he is convinced that the thing can be done
successfully and is planning to put out several thousand
plants next year, using much the same methods as em-
ployed in his tryout of the past winter and profiting by
the experience which he has had.
Covered with "Hot Caps"
The hills were covered with "hot caps," which is a
sheet of specially prepared paper which keeps off insect
pests and protects against plant diseases, as well as pro-
viding protection against possible frosts. The plants
made little progress during the weeks of winter, but
made good rootage and were all set and ready to grow
with the coming of the warmer days of spring.
The plants had no irrigation, and although the season
has been unusually dry they have never seemed to suffer
from lack of moisture, Mr. End says. He used a small
quantity of commercial fertilizer but employed no other
means of forcing the plants.


It is probable that melons might have been matured
a little earlier, as the vines blossomed freely for a time
without setting on fruit. Noticing this, Mr. End decided
that there was something lacking in the process of pollen-
izing, so he secured two stands of bees and installed them
in the garden. Being out on the open prairie there did
not seem to be any wild bees around as there usually
are in wooded sections. With the introduction of the
bees the plants began to put on fruit, and thus another
hurdle was met atd passed.
Cut-worms are one of the natural enemies of the
cantaloupe, and to checkmate this pest Mr. End slips a
small piece of tar-paper beneath the melon when it forms.
Success in Canning Vegetables
The melon submitted is a perfect specimen, solid and
with good weight, shape, color and size. It is difficult
to estimate what a carload of these melons might be
worth on the New York market today. That they would
commend a fancy price goes without saying.
Mr. End experimented this winter in the canning of
English peas, of which he produced quite a number, and
was very successful. He put up enough to give them a
thorough trial, and the quality has been considered as
superior to any other peas on the market by those who
have had the privilege of trying them. Later he put up
a few cans of green beans, and they are proving equally
successful. In his little "laboratory" out on the prairie
he is demonstrating that a lot of worth-while things can
be done.

NEARLY THOUSAND ACRES DEVOTED TO
CORN

Crops Expected to Begin Moving April 20-
Buyer Here to Take All Corn Offered
for Sale at $1.00 Per Crate

(Ft. Meade Leader, April 4, 1929)
J. H. Moore, Florida's corn king, from Lawtey, was
in the city Monday looking over the territory, inspecting
the corn fields. He was very much pleased with the out-
look for a fine corn harvest, declaring that the corn in
the Fort Meade vicinity was the best he had seen in the
state, and the finest for many years.
Mr. Moore made the statement that he will be here
when the season opens, which he anticipates about April
20, and that he will furnish the crate and pay $1 per
hamper or crate for roasting ears all through the sea-
son-that the price will not be less, and as far as can be
seen it will not be more. One dollar per crate, with crate
furnished, is considered a fair price and one which will
permit the corn grower to net a fair profit, and the
grower is assured a market for all he will offer for sale.
Accompanying Mr. Moore was Mr. Titus of Ocala, who
is a crate man, and he stated that he would supply the
growers with all the crates needed, so all that the corn
grower need to worry about now is the gathering of his
crop, packing and hauling to the platform.
It is not known the exact number of acres devoted
to corn culture in this vicinity, but it is variously esti-
mated that within a radius of eight miles of Fort Meade
there are something near a thousand acres, nearly three
times the acreage here last season, and this acreage, it
is figured, will give volume to the roasting ear business,
and will be the means of bringing much ready cash into
the community.









FLORIDA REVIEW 5


HEAR YE! HEAR YE! "NATIONAL EGG
WEEK" PROCLAMATION

(Issued by the National Poultry Council for use is con-
nection with "National Egg Week," May 1 to 7)
The National Poultry Council of the United States of
America issues proclamation designating the period from
May first to seventh, 1929, as "National Egg Week."
"National Egg Week" has become a national institu-
tion. It has developed rapidly during the past four years
and has captured the public's fancy. During the first
week in May, next, the poultry producers and allied in-
dustries in America are uniting to pay a great national
tribute to the American hen and to the billion and a
quarter dollar industry which she represents.
National Egg Week Proclamation
America's poultry industry has in the past quarter of
a century attained a position of great economic import-
ance in our field of human food production. The
products of our American hens yearly exceed in value
one and a quarter billion dollars and it is our sixth most
important agricultural industry. American people are
taking a greater interest in the raising of poultry and the
consumption of eggs and poultry meat than ever before.
Eggs are now recognized as one of the most staple,
wholesome and necessary parts of the daily diet of our
people.
Appreciating these fundamental facts regarding the
American hen and her food product, the egg, the National
Poultry Council has on this first day of February, 1929,
decreed as follows:
Whereas, The egg has come to occupy a position of
great distinction and one of particular merit and useful-
ness in the diet of our people-being extremely rich and
well balanced in digestible food nutrients and being of
exceptional value as a protective food because of its high
vitamin content; and
Whereas, American people are more directly and vitally
interested in the production and consumption of eggs
than any other single food commodity; and
Whereas, Our American poultry industry has reached
a position of great magnitude, being one of our leading
agricultural pursuits; and
Whereas, During the year just passed it is estimated
that the value of the poultry and eggs produced in the
United States exceeds one and a quarter billion of
dollars; and
Whereas, The consumption of eggs in the United States
can and should be materially increased from the stand-
point of economy and health of our people;
Therefore, The National Poultry Council of the United
States of America, representing every branch of egg and
poultry production, including the allied industries which
serve the producer, does hereby set aside and proclaim
May first to seventh, inclusive, 1929, as "National Egg
Week."
The National Poultry Council asks the fullest coopera-
tion and support from all interested agencies in any
way related to the poultry industry in helping to develop
and promote appropriate observance of "National Egg
Week."
HARRY R. LEWIS,
President National Poultry Council.
By Order Executive Committee.
Under the provisions of this proclamation "National
Egg Week" will be a period which is set aside in order
that we may pay our respects to an industry that stands
sixth among our agricultural pursuits as measured by the


value of products produced. It will be a period set aside
to acquaint the consuming public with the peculiar and
valuable protective properties possessed by eggs as human
food.
It will be a period in which special emphasis can be
laid upon more efficient and effective methods of pro-
ducing and marketing eggs.

NEW PHARMACEUTICAL LABORATORY
AT DAYTONA BEACH

(Volusia County Farmer)
A new laboratory and distributing plant for certain
pharmaceutical preparations and proprietary medicines
has been started at Daytona Beach.
These proprietary preparations have for their base a
solution of mineral oxides, including iron, manganese,
nickel, potassium, aluminum, and some rarer metallic
oxides. This basic solution is known under the trade
name of "Mineralox." It comes from a deposit in the
mountains of Alabama, and is shipped to Daytona Beach
in 40-gallon barrels.
In the Daytona Beach laboratory it is filtered and
bottled. There are at present eleven persons engaged in
the industry, and further expansion is under way.
In combination with the basic solution "Mineralox," a
distinctly Florida product, is used in the manufacture of
an ointment and a few other pharmaceutical specialties.
The concern operating and owning the mineral deposit
is known as the Mineraloxide Corporation. Loring E.
Holmes is president and manager. Mr. Holmes owns and
operates a sardine cannery in Eastport, Maine, where he
spends a part of each summer.

AN IDEA IN POULTRY

(Gainesville Sun, March 30, 1929)
Through the direct influence of the Orlando and
Orange County Chambers of Commerce, poultrymen
throughout Central Florida have succeeded in organizing
cooperative marketing associations which now practically
control the egg output in that section. Julian Langner,
an experienced cooperative organizer, has labored dili-
gently to bring these associations into being, and he has
received the assistance of practically every chamber of
commerce in the territory in bringing the local associa-
tions into a concrete whole under the name of the Central
Florida Poultrymen's Association.
Counties bordering the area have also become in-
terested in the movement, are taking steps to affiliate,
and it is hoped that before long the entire state will be
linked together in one great marketing organization.
This is just another evidence of the help which civic
bodies can render in the way of promoting the welfare
of the farmer, and we feel sure that the poultrymen of
Central Florida will be grateful for the interest and
initiative displayed by the Orlando and Orange County
Chambers of Commerce.
Plans are being made for the erection of packing
houses at strategic points, for the provision of storage
facilities and for the most orderly methods of feeding
the egg volume to the trade. It must be remembered,
however, that the operations of a cooperative are jusT as
complex as those of a privately owned business, and that
it will take time to get all the machinery into proper
working order. The main thing in making a cooperative
movement successful is the realization that it cannot be
done overnight.








6 FLORIDA REVIEW


ADVERTISING CELERY

(DeLand Sun, April 6, 1929)
Celery growers in the Manatee, Sanford and Sarasota
sections are energetically pushing a plan to advertise
their product nationally. This is a move in the right
direction and should be vigorously followed up to a
definite conclusion. A campaign has been outlined by
one of the leading advertising experts of the south, and
the growers will do well to go into the matter thoroughly,
for it will mean much to them in the way of increased
consumption and the stabilization of prices.
We have only to look at the citrus industry, not alone
in Florida, but in California as well, to discover that
advertising has played a leading part in the marketing of
its products. Fifteen years ago, when the California
advertising first started, the per capital consumption of
oranges was about 32 a year. Today it is better than
55. In recent years the advertising of Florida oranges
and grapefruit has greatly augmented the California
program in bringing about this result. Growers of lima
beans, cranberries, kraut and many other products have
back of them a record of proven success in their cam-
paigns to increase consumption.
According to the latest testimony the per capital con-
sumption of celery is about 4 stalks a year. The average
person could consume that much in one meal, and that
gives us a fair basis upon which to judge the possibilities
for making the nation "eat more celery." With a fund
of $150,000 to $200,000 judiciously spent in getting the
celery story over to the consuming public in the territory
east of the Mississippi, this per capital demand can be
materially increased, and it is to be hoped that growers
and shippers leave no stone unturned to put this pub-
licity engine on the main track for the 1929-30 season.

SUGAR INDUSTRY TEN BILLION DOLLAR
BUSINESS

Statistics Reflect Possibilities of Sugar Activity
Here

(Clewiston News, March 29, 1929)
Further possibilities of the Southern Sugar Company's
activities in growing and grinding sugar cane on a large
commercial scale in the northern Everglades of Florida
were seen this week in a summary compiled by the Sugar
Institute, Inc., of New York, which shows the sugar in-
dustry to be a $10,000,000,000 business.
There are more than 33 lines of business in which
total sugar used per year ranges from $3,500,000 to
$1,064,000,000.
This latter figure is the estimated amount of sugar
consumed in the manufacture of bakery products, while
the table shows that in manufacture of confectionery
products there is approximately $414,000,000 worth of
sugar used.
Completion of the announced program of the Southern
Sugar Company in the northern Everglades will mean
an annual income to this section of approximately
$50,000,000, and it is interesting to note that this is the
amount of sugar used in the manufacture of chewing
gum. The brilliant possibilities for the sugar industry
in Florida are clearly evident in this one instance, for
it means that were Florida to undertake to supply the
sugar needed for the manufacture of chewing gum alone,
a comparative non-essential article, it would require the


running to capacity of three giant 10,000-ton a day mills
in the northern Everglades, or the grinding of some
30,000 tons of cane daily, which will be the total pro-
duction of the Southern Sugar Company mills, according
to the present program.
A study of a partial list of the lines of manufacture
directly interested in the consumption of sugar is in-
teresting. The list is as follows:
Bakery products .. ................... ....... ... $1,064,000,000
Confectionery products .......... ............. 414,000,000
Ice cream ..... ....................................... 320,000,000
Carbonated beverages .......... .............. 168,000,000
Condim ents ......... ....................................... 107,000,000
Canned fruits ............ ........... ............ 95,000,000
Cereal beverages .......................... .............. 60,000,000
Flavoring syrups ....................................... 52,000,000
Chew ing gum ..... ....................................... 50,000,000
Jams and jellies ............ ........... ......... 40,000,000
Condensed m ilk ............. ...... .......... .. 30,000,000
M alt ............................... ...... ........ ........ 2 5,0 00,0 00
Bakers and confectioners' supplies ...... .. 19,000,000
Fruit beverages ..................................... .. 7,000,000
Shredded cocoanut ................. .. ....... 7,000,000
Malted milk and products.......................... 7,000,000
Ice cream cones. ................... ........... .... 5,500,000
Associated lines indirectly interested in increasing the
consumption of sugar are the following:
F lour .............. .... ............ ...... ............... $1,300,000,000
M ilk and butter............... ........................... 1,300,000,000
E g g s .................................................... .. 5 8 0 ,0 0 0 ,0 0 0
Fresh fruits ........... ................. ... 560,000,000
C offee .. ..................... .............. ......... 290,000,000
Cereal products .................................... .. 107,000,000
Evaporated milk ............. ......... ........... 142,000,000
Baking powder, yeast...................... ...... 75,000,000
Dried fruits ............. .......... ....... 73,000,000
Shortening (bakers) ................................ .. 55,000,000
Flavoring extracts .................... ....... 33,000,000
T ea ............ .......................... .. ......... 32,000,000
C ocoa ................................. .. ..... 12,0 00,0 00
Powdered skimmed milk.............. ........... 11,000,000
Coffee substitutes .................. ....... ...-- 6,000,000

COUNTIES JOIN IN DAIRY MOVE

Nassau Stockmen Will Buy Calves From Duval

(Pensacola Journal, April 7, 1929)
Gainesville, Fla., April 6.-(A. P.)-A plan for rais-
ing more dairy calves in the state is being worked out
by dairymen of Duval county and farmers of Nassau
county, reports Hamlin L. Brown, extension dairyman.
Mr. Brown strongly advocates raising the heifer calves
from the best cows rather than. buying mature animals
from other sections.
The plan worked out by the county agents in the two
counties will be for the farmers of Nassau to buy the
finest calves from the dairymen of Duval when the ani-
mals are about a week old. They will grow these calves
out and then sell them back to the dairymen. The Duval
dairymen will know the history of the calves they are
buying and will not take chances on uncertain breeding.
Last week a party of Nassau dairymen visited Duval
county and were shown some of the permanent pastures,
dairy barns, milk houses, and equipment. Five purebred
calves were purchased for calf club boys of Nassau at
this time.








FLORIDA REVIEW 7


HIGH PRICES FOR TOMATOES

Fancies Now Bringing $5.50 Per Crate at Local
Packing House

(Ft. Pierce News-Tribune, April 16, 1929)
With fancy tomatoes bringing $5.50 a crate in Fort
Pierce the heavy rain that fell generally over the county
yesterday brought joy to the hearts of the growers.
The downpour, it is said, will result in an increased
yield and a longer shipping season for this section.
Local packing houses are now working full blast to
handle the tomatoes from about 1,500 acres in St. Lucie
and Indian River counties. The f. o. b. market today
had sky-rocketed to $5.50 a crate for fancy stock with
prospects of even higher prices, owing to the fact that
St. Lucie and Indian River county are almost the sole
source of supply just now.
For quality the present crop has never been surpassed
in this section. No diseases have appeared in the fields
and the vines are yielding heavily.
One large grower today predicted that St. Lucie county
will have 5,000 acres in tomatoes next season.

THE COW

(Hoards Dairyman, March 20, 1929)
I would celebrate the cow. Not in any flippant vein,
but in an effort to give her her due. I would see her
raised to a place of honor in the community of God's
living creatures. No animal is a better friend to man,
none sweeter in disposition. There is, indeed, something
almost godlike in the serenity with which a well-con-
ditioned cow looks out upon the world with those
lustrous, placid, contemplative eyes of hers. There is
something stately and majestic about her, as befits the
pastoral goddess. She is almost 100 per cent mother-
hood, and such is her relation to the human race.
To me the cow is beautiful, with the beauty of an old
and tested friend. Her outlines may be considered an-
gular, her gait awkward, and yet to me she is beautiful.
Her face, expressing kindliness and contentment, is good
to look upon. Her eyes are soft and limpid. Cows seem
to have an artistic sense of their surroundings; they
compose themselves so wonderfully into the landscape.
Cows are, as a rule, I believe, well treated for practical
reasons if for no other. But they have been generally
regarded impersonally, as so many milk-producing
machines, with little understanding of their characters.
Our writers, with all their professedly advanced ideas
regarding man's brotherhood with the lower animals, and
with all their ability to write sympathetically of dogs and
horses, have had but little to say in any but a material
sense concerning cows. In fact, about the only really
satisfactory piece of literature in English that I recall,
on the subject of the cow, is an essay by John Burroughs
called, "Our Rural Divinity," in his "Birds and Poets."
If I could persuade every ready of mine to read that
essay, I should feel that my purpose had been accom-
plished.
Cows have marked personalities. In character and
disposition they differ from one another just as dogs
do, or human beings. They are intelligent and saga-
cious, shrewd even. And they are, in their own way,
affectionate.
Mrs. Oombaugh is not a demonstrative creature, I will
admit. Her affections express themselves in the most
subtle ways. One must know her well to recognize them.


She does not paw and whinny at my approach; she does
not bark and leap upon me and seek to kiss my chin.
But she lows softly in greetings as I pass the pasture
bars, and when I leave off scratching her forehead and
take my departure, she gazes after me with a world of
wistful regret in her great, liquid, eloquent eyes. And
when the time for the new calf is nearing, she seems to
yearn for the touch of my hands and the sound of my
voice. Her heart knows no guile.
I deny that the cow is dull, stupid, impersonal, but I
find it difficult to persuade the skeptical, for unless the
human being approaches his animal friends with sym-
pathy, he must remain forever in the dark as to their
most amiable and charming characteristics. The cow
does not wear her heart upon her horns, but to the man
who is her true friend she is among the sweetest of
God's creatures-a domestic comfort and a joy forever.
-Walter A. Dyer in Our Dumb Animals.

FARMERS OF COUNTY PURCHASING
POULTRY

(Gadsden County Times, April 11, 1929)
That the poultry and egg industry in Gadsden county
is developing along the right lines is evidenced in the
fact that many local farmers are purchasing chicks,
pullets and laying hens in large numbers every week.
Shelfer & Ellinor, Inc., of Havana, business managers
of the Florida Poultry Association, which organization
is receiving and shipping weekly, approximately 15,000
dozen eggs, report that the outlook for the future de-
velopment of the poultry industry in Gadsden and the
neighboring counties -is very promising.
Every effort is being made by the poultry association
to interest more farmers in either putting in a pen of
white leghorns, or adding new stock with a view of in-
creasing their egg production. Secretary Williams, of
the poultry association, reports many inquiries from
farmers who have not heretofore raised poultry for egg
production. As reported in a recent issue of The Times,
it is conservatively estimated that local poultrymen and
farmers will put in close to 25,000 additional chicks,
pullets or laying hens this season.
In addition to the fact that local farmers are develop-
ing their flocks, new accounts are being opened every
week with the Florida Poultry Association by poultrymen
in distant counties who wish to market their product
through the association, and the managers are being kept
busy answering many letters along these lines.
This organization is the only certified egg shipping in-
stitution in Florida, and enjoys an enviable reputation
for its class of product and business transactions.

MIAMI COWS WILL EAT ITALIAN PULP

(Hialeah Herald, April 12, 1929)
Opportunity may be knocking for somebody when the
bells of the S.S. Joles ring out the time in Miami harbor
while 1,000 tons of Italian beet pulp are unloaded. This
vessel of the United States Shipping Board arrived early
in the week from Trieste. A similar, but smaller cargo
of 835 tons entered this port last summer, the pulp all
for dairymen in Dade and Broward counties. That the
Everglades area should produce immense quantities of
roughage, especially in the form of Napir and Para
grass, saving local dairies immense freight charges, is
the contention of many. Some think we will be shipping
such crops to other ports in a few years.









8 FLORIDA REVIEW


AVERAGE OF SEVEN CARS DAILY LEAVE
TOMATO SECTION SOUTH FLORIDA

Estimate Made That During the Present Season
the Daily Income to South County
City Is $8,400

(Ft. Lauderdale News, April 4, 1929)
Approximately 45 cars of tomatoes are being shipped
from Dania each week. This week's shipments will
average eight cars daily. One hundred or more tomato
growers are shipping through the seven packing houses,
the field being literally over-run with men, women and
children carrying the picker's basket.
The capacity of the average car is 400 crates. Taking
that as a basis, with seven cars leaving Dania daily, the
output is 2,800 packages. Prices range from $2.75 to
$3.50 per crate, the average being $3. Three times
2,800-$8,400. That is the sum that this delightful little
city, five miles south of Fort Lauderdale, receives each
day from the northern markets or from the seven pack-
ing houses.
The season is the largest in the history of the Dania
section, which has always been recognized as the tomato
center of Southern Florida.
The shipments will continue until some time in May,
and Dania will continue to grow richer.
More than 200,000 crates were shipped out of five
packing houses in Dania last year and these houses were
so taxed to handle the crop that three more large houses
have been constructed and additions built to two of the
old houses.
The new houses constructed this season were by the
Dania Produce and Packing Company; C. E. Vandenberg
and Swanson and Williams. Additions were constructed
to the houses of John G. Gregory and the Florida Fruit
Growers Association. The old packing house operated
by the Dania Produce Co. has been taken over by the
Atlantic Farms Company. The other large house here
is operated by Westphal and Braden. E. Grothan, one of
the largest and most successful growers of tomatoes in
Dania, operates his own packing house in his field. There
are a number of growers who pack in the fields. When
the planting, picking and packing seasons are on there
is work for everyone in the community. Many of the
packers move up and down the coast as the packing
houses are handling the crops.

TRANSPLANTING TOBACCO NOW NEARLY
OVER

(Gadsden County Times, April 4, 1929)
The tobacco planting season is rapidly nearing a close,
according to I. Gardner, president of the Georgia-Florida
Tobacco Growers Association, at least 75 or 80 per cent
of the planting of local fields having been completed.
This is about twenty days earlier than the planting
has ever been completed in previous years and is due to
the splendid condition of the soil and weather which has
prevailed this spring. These fine conditions and the early
planting will assure a very early crop this year, and in
other years it has always been the case that early crops
were of the very best.
The growers are looking forward to one of the best
years they have ever experienced in this section. The
exceptionally good quality of the tobacco expected this
year will make it a banner season.


It has also been pointed out that if the tobacco grow-
ers in general would all keep it in mind and concentrate
on better quality of their product, taking special care
in the growing, saving and caring for the tobacco, the
local industry will be benefited a great deal. The aim of
the growers should be to furnish their trade with the
very highest and finest quality of the weed, rather than
to emphasize the quantity of the output. This will mean
the securing of the highest price for the crop, making
new customers because of the fineness of the tobacco,
and the bettering of the industry, which will make up
for any amount which would be obtained from quantity
alone.


SAVANNAH MARITIME ASSOCIATION

Savannah, Ga., February 28, 1929.
Commissioner of Agriculture,
State of Florida,
Tallahassee, Florida.
Dear Sir:-You have probably been reading of the
unusual cold weather prevailing of late on the other
side, and it struck me that this might offer a good op-
portunity for the Florida vegetable shippers to market
their products at good prices in the United Kingdom and
European markets.
The steamship lines operating from both Savannah and
Jacksonville now have sufficient refrigeration space to
handle quite a good tonnage and would cooperate in
every reasonable way to make the marketing profitable.
The writer attended a meeting in Atlanta last week,
at which Dr. E. G. Montgomery, Chief of the Foodstuff
Division of the Bureau of Foreign and Domestic Com-
merce, spoke, and Dr. Montgomery stated the Bureau
would assist the growers in every way possible in hand-
ling their products in European markets. I understood
him to say he had already assigned a food specialist to
that territory, but if you find yourself interested no
doubt Dr. Montgomery will be glad to advise you more
fully.
This is brought to your attention, thinking perhaps
you might want to pass it along to the growers if you
haven't already done so, and if the Association can be
of any service, or supply any information, please call
upon us.
Very truly yours,
FRANK P. LATIMER, Secretary.


THIS MAN CLAIMS RECORD FOR PRODUC-
ING POTATOES

(Florida Advocate, April 26, 1929)
A. J. Capser, the bachelor farmer, who lives in the
Popash section of the county, thinks he has a record for
producing Red Bliss Irish potatoes.
Mr. Capser says he planted one sack of two and one-
half bushels of Red Bliss potatoes. He used one sack
of potato fertilizer.
Last week Mr. Capser took from the ground fifty-five
bushels of potatoes. Fifty bushels were number ones
and the others number twos. All the potatoes were fine
large ones and Mr. Capser says he never saw anything
like it in the potato line before.
He plans to hold the potatoes for a few weeks, as the
market price now is only about $1.25 a bushel. Expe-
rienced potato growers say this is somewhat of a record.










FLORIDA REVIEW


JACKSONVILLE GETS CANDY PLANT

Largest in the South-$150,000 to $200,000
Investment-Million Pound Annual Output

(Florida Commercial, April 27, 1929)
Jacksonville.-McPhail's Chocolates, Inc., will erect the
largest candy factory in the south at Jacksonville. The
building will be three stories in height, located at the
southeast end of Lee street viaduct and will cost between
$150,000 and $200,000 to erect. The full plans are
probably matured, but are not yet made public in their
entirety. The building will be of the neo-classic style
of architecture, designed by Roy A. Benjamin of this
city, and will be fireproof with the latest equipment for
health and safety. It will be of brick, steel and rein-
forced concrete construction. On the first floor will be
the general offices, the shipping and storing rooms. The
second floor will contain the dipping and packing rooms
and will be cooled by refrigeration. On this floor also
will be the box room, kitchen, cream room and adminis-
tration offices. On the third floor will be considerable
loft space for storage.
The building will front 104 feet on Park street and
will be 9 feet in depth, with a loading platform in the
rear, and garages will be erected on the extreme back of
the lots. The output of the plant will be in excess of a
million pounds a year.
The company is not inclined to commit themselves,
but the architect sees no reason why construction might
not begin at once, as bids for construction are requested
for April 29, and prominent contractors are preparing to
contest for the job.

CONTRACT FOR SIX CARS OF EGGS IS
ANNOUNCED

Central Florida Organization of Poultrymen
Starts Operations

(Times-Union, April 27, 1929)
Orlando, April 26.-The grading, packing and storage
plant of the Central Florida Poultry Producers Coopera-
tive Association in Orlando has just been opened and as
the result of an organization campaign conducted by
Julian Langner, marketing expert of the Pacific coast,
financed jointly by the Orange County Chamber of Com-
merce and the Orlando Chamber of Commerce, assisted
by the Lake County Chamber of Commerce, the poultry-
men of six Central Florida counties have been organized.
Nearly 70,000 hens are owned by poultrymen who have
signed the cooperative marketing agreement.
This organization is the result of preliminary work
begun by the Orange County Chamber of Commerce six
years ago in the organization of the Orange County
Poultry Association. Ninety per cent of the hens in
Orange county and between 70 and 80 per cent of the
hens in Lake, Marion, Osceola, Seminole and Volusia
counties are owned by poultrymen who have entered the
new organization, and the eggs from these hens in these
six counties will form the basis of the present association.
Experienced Manager
J. S. Alien of Umatilla is president of the associa-
tion. The association has called as its manager Roscoe
Ryan, who has been for twelve years associated with
Armour & Co., in the marketing of poultry and eggs.
The new headquarters and plant of the association, are
located adjacent to the new ice company plant on Boone


street, Orlando, where there are adequate facilities for
receiving eggs, candling, grading, packing and refrigerat-
ing the product, as it is brought in.
The association will operate its own trucks, picking
up eggs at the poultry farms in the six counties, bring-
ing them in to the packing plant in Orlando.
Six Carloads Bought
A. D. Robertson, in charge of the southeastern egg and
poultry operations of Armour & Co., has just bought six
carloads of eggs from the association, to be delivered one
car weekly, beginning Monday, April 29. Mr. Robertson
is one of the foremost egg and poultry buyers in the
United States, and Armour & Company, who have bought
Florida eggs in small quantities, are thus entering the
field as an important factor in this industry in Florida.
The order given the Central Florida Poultry Producers'
Cooperative Association this week is for more eggs than
Armour & Company bought in the whole state of Florida
during the last twelve months. Mr. Robertson paid the
association a premium over the current market price
because of his knowledge of the grade and pack de-
veloped by the leadership of the local association.
Quality Assured
Mr. Robertson, who purchases several hundred thou-
sand cases of eggs yearly for Armour & Co., said that
his concern was interested in dealing with cooperative
associations of the character of the Central Florida
Association to assure a dependable source of high quality
and graded egg products.
"Armour & Co. encourage the policies laid down by
your new egg association," he said, "and we are paying
a premium over the quoted Florida prices for these six
carloads of eggs because your poultrymen, through the
association, have contracted to deliver to us a graded,
candled egg, of high quality."
Mr. Ryan, manager of the association, said that the
2,500 cases of eggs would represent the entire output of
the members for several weeks, and would be sold under
the association label.

RABBIT FARMS NEW INDUSTRY IN THIS
SECTION

Local People Engaged in Breeding of Rodents
for Fur and Meat

(Plant City Courier, April 26, 1929)
Rabbit raising is a growing industry in Plant City and
vicinity. There are several people in the city who have
rabbitries. Among the latest to go into the business
are the Kellogg Brothers, who have built a number of
hutches at their place on Ferrell street in northwest
Plant City. They have stocked with a dozen or more
New Zealand Whites, White Flemish Giants, Chinchillas
and New Zealand Reds.
There is a farm at Dover with 35 or 40 head, and a
large one at Thonotosassa with about 150 rabbits. There
also are smaller rabbitries at Kingsway and in the city.
R. B. Norman in East Plant City and Mrs. R. L. Magann
on North Wheeler street are among those in the city
having rabbits.
J. F. Almond and the Seminole rabbitry are two large
breeding farms in Tampa and the Florida Fur Farm in
Lakeland has several hundred rabbits.
All rabbit breeders report a good market for furs and
a steady demand for dressed rabbits. Breeding stock
is also much in demand among those just starting in
the rabbit business.


FLORIDA


REVIEW









10 FLORIDA REVIEW


BIG BARREL STAVE MILL OPENS HERE

Perry Industry Employs 25 Men-Will Enlarge

(Perry Herald, April 20, 1929)
A deal of importance to Perry is the recent sale of the
Perry Stave Mill to T. F. Williams of Trenton.
Mr. Williams has bought the entire holdings of the
Perry Stave Co., and will continue the business under the
old name with a view of incorporating at a later date.
The mill is running full force and employing twenty-
five hands, with a capacity of 400 barrels a day. At
present staves are being made for rosin barrels, these be-
ing shipped to turpentine stills in this section of the state
in knocked-down form, but it is the plan of the factory
management to enlarge the mill at an early date to
accommodate cypress and oak barrels and finish the
product in Perry, when many more hands will be re-
quired. They will also manufacture nail kegs at a later
date.
Mr. Williams also contemplates erecting and equip-
ping a finish barrel factory for making oak barrels for
turpentine and this will be located at a convenient point
not far from Perry.
The new business is adding materially to the city's
pay roll and makes an industry that will help to make
Perry a trade center and give the city another step for-
ward as a manufacturing point.
Mr. Williams was formerly with the Tyler Stave Co.,
of Trenton, but has sold his interest in that concern to
come to Perry. His family will come as soon as he can
find suitable accommodations for them.

LAUNCHING A BIG INDUSTRY

(Reporter-Star, April 28, 1929)
The organization of the Central Florida Poultry Pro-
ducers' Association will have a wider influence on busi-
ness and industry generally than the casual observer is
likely to credit it with.
To begin with, the poultry industry is rapidly develop-
ing in Florida and is capable of being developed into an
enormous asset to the state. Stabilizing the market is
the first essential to any large producing group.
This association is; of course, on the cooperative basis,
but with experienced operators and producers at the
head. Mr. J. S. Allen, president of the association, is
familiar with Florida conditions and the producers'
problems. Mr. C. R. Ryan, manager, has had 20 years
of experience in the poultry and produce business; he
got his schooling in that well organized business and in-
dustrial house of Armour & Company; thus he brings
to this association a management that takes it out of the
experimental class from the start.
Being a cooperative association, its success depends
upon every producer of poultry products cooperating with
the management. Trying problems will arise from time
to time just as they do in every other organization of this
kind; but cooperation will enable the association to sur-
mount those obstacles that naturally arise in the early
stages of any industry until adjusted to conditions. Every
producer should regard it his association and do his level
best to make it a success.
Already it has furnished a market for the temporary
surplus of spring production by the sale of six carloads
of eggs to Armour & Company. This sale of 2,500 cases
of eggs not only took up the slack in the market, but
did it at an increased price over the local market. What


has already been accomplished, means the difference be-
tween profit and loss to producers. In addition, Armour
& Company have taken cold storage space with the local
company that will mean approximately $1,500 to the
New Ice Company. A first class cold storage plant is be-
ing maintained by the association, and this means em-
ployment for a number of people. Every time an idle
man is put to work the community as a whole profits.
In the broadest sense, every citizen of central Florida
should feel a keen interest in the success of this associa-
tion. It will aid in building up here in the heart of
Florida an essential industry on an enormous scale. Here
where there is a growing demand for poultry products,
the encouraging of production on a large scale can best
be done by stabilizing the market. This is the purpose
of this association.
The industrial committee of the Orlando Chamber of
Commerce have not only cooperated in the work of or-
ganization, but they have helped in the spirit of being
interested parties. They will continue to support it.

CAR MAGNATE MAKES TAMPA INVEST-
MENT

R. E. Olds Buys Downtown Building-Transac-
tion Stimulates Realty Activity in Cigar City

(Florida Commercial, April 27, 1929)
Tampa.-The most important transaction in downtown
Tampa business property was closed on April 24, when
R. E. Olds, automobile magnate of Lansing, Mich., pur-
chased the building occupied by the Holtsinger Furniture
Company on lower Franklin street. Consideration in-
volved was stated to be approximately $225,000. The
property was purchased from W. E. Hammer and the
Metropolitan Life Insurance Company, the deal being
handled by T. C. Hammond, Tampa realtor. It is under-
stood Mr. Olds takes possession immediately.
The building, of brick, tile and stucco, is four stories
in height, the foundations and walls being constructed so
as to permit building six stories higher if desired. Front-
age on Franklin street is 95 feet, the building running
back 210 feet to Tampa street, with a 10-foot strip ex-
tending to Platt street, thus giving the building three
approaches. The building was erected in 1926 at a cost
of about $275,000. Floor space of the structure is
76,000 feet.
On a recent visit of inspection to Tampa, Mr. Olds,
after looking the city over thoroughly, expressed the
belief that real estate values here were too low, and de-
clared that Tampa business property at present prices
was a gilt edged investment. His purchase of the Holt-
singer Furniture Company building, he said, is to be
taken as concrete evidence that he meant what he said in
that statement.
Mr. Olds is the active directing head of the Reo Motor
Company of Lansing, chairman of the board of that com-
pany, president of the Central National Bank of Lansing,
and is a member of the directorate of several other
great industrial and commercial enterprises.
Several years ago Mr. Olds founded a development in
Pinellas county, just across the Hillsborough county line,
known as Oldsmar. He has no connection with this
project now, however, having sold his entire holdings to
St. Louis and Kansas City interests.
Mr. Olds is now supervising the erection of a mag-
nificent winter home at Daytona Beach, which, it is de-
clared, will cost around $1,000,000 when completed.









FLORIDA REVIEW 11


A LARGE TOMATO CROP FROM STAKED
VINES

Indian River Growers, Inc., Packing Fruit and
Vegetables

(Vero Beach Journal, April 26, 1929)
The packing of citrus fruit from the groves of the
Indian River Growers, Inc., was resumed this week at
the big packing house on its plantation west of Wabasso.
Several carloads will be required to clean up the re-
mainder of the grapefruit and orange crop. The packing
house has been kept busy grading and packing vege-
tables from the large acreage grown by the corporation.
From a ten-acre field of lima beans more than two car-
loads have been picked and shipped. The fifty-five acres
of staked tomato plants have yielded sixteen carloads
of fruit of excellent quality. Additional pickings will
be made from this field, which has been given special
care. The vines were tied to stakes, carefully pruned
and clipped back to limit the yield to five to six hands
per vine. Just prior to the first picking the field pre-
sented a most remarkable appearance. The tomatoes
hung in great clusters to the vines easily visible and free
from contact with the ground. The fruit on each hand
was of uniform size and condition of maturity. The first
shipments, consisting of six carloads, brought an average
price of $5.50 per crate f. o. b. shipping station. Buyers
who visited the field declared that the yield was the most
prolific of any patch they had visited this season.

EASTER LILY FARM NOW IN FULL BLOOM

Grand and Beautiful Sight To Be Seen at Man-
hattan, With Two and a Half Acres
Veritable Sea of White

(Palmetto News, April 19, 1929)
One of the grandest sights in Manatee county at the
present time is the two and a half acre Easter Lily farm
of Albert Gollatzik at Manhattan, ten miles southeast of
Parrish. In this one block there are over a million
Easter lilies in full bloom, presenting a vast sheet of
white that is indeed appealing and enchanting in its at-
tractiveness. Mr. Gollatzik states that he planted sixty
thousand bulbs, and each stalk from these numerous
bulbs has many lilies on it. He has counted as many as
twenty-one on one stalk. They will average, we believe,
over fifteen lilies to each stalk. He is not raising these
Easter lilies just for the lilies themselves, but for the
bulbs, which he will sell to the trade generally through-
out the country. He figures that he will reap at least
ten bulbs to each one planted-that every one put in
the ground will multiply ten fold. He has other rows
of these lilies, but the one block mentioned covers two
and a half acres, and the longest row is 480 feet in
length. While the most lilies he has found on any of
his own stalks numbers twenty-two, Mr. Gollatzik says
that another man at Manhattan, to whom he furnished
Easter bulbs, has one stalk with fifty-five lilies, which
certainly must be a record. That Mr. Gollatzik knows
his business is shown by the results he is getting from
everything he plants. He has approximately six acres
under fence, with about five acres under cultivation. Be-
sides the Easter lilies, he has Amaryllis, Gladioli, Narcissi,
etc., Honey Dew melons, Stone Mountain, Texas, Perfec-
tion and Kerkley sweet melons, green peppers, beans,


etc. It is a revelation to see his place, and all who can
should visit it within the next few days, while the acres
of lilies are at their best. It is worth anybody's time and
trouble to drive out there, not only to see what Mr.
Gollatzik has, but to see the many other things that this
up and coming community has to offer. To get to the
Easter lily farm, you turn east at the Methodist church
corner at Parrish, and keep the main traveled road. When
you get to Manhattan, you turn left about a block past
the hotel, the road running into the farm about a quar-
ter of a mile away.

CANNERY REPORTS BIGGEST SHIPMENT

(Manatee County Advertiser, April 26, 1929)
Five thousand two hundred seventy-one cases of
grapefruit, the largest single shipment ever forwarded by
the Florida Grapefruit Canning Company at Manatee,
was included in the cargo of a Collier Line boat this
week and was consigned to Pacific coast points.
The shipment weighed 218,000 pounds and was made
up chiefly of the canned grapefruit, a small part of the
consignment being canned grapefruit juice, a commodity
for which demand is increasing notably, according to
experience of the company, which is controlled and owned
by Manatee county men.
California and Pacific coast constitute regular cus-
tomers of the canning company, demanding a larger per
cent of the product than any other area of equal size
and population. In this fact is discovered an impressive
suggestion of the possibilities of the canning industry in
Florida. This region of largest consumption is in an
area where citrus fruits are grown and where inhabi-
tants are familiar with the value of the fruit. It is a
thought of promoters of Florida canning enterprises that
demands for the product should be almost without limit
when the entire country comes to know its worth. Man-
agers of canneries are gratified also to note that Cali-
fornia does not allow a matter of rivalry to prevent large
sales of the Florida fruit there, where it is universally
recognized that Florida grapefruit is superior to that
'grown on the Pacific coast.
C. E. Street, secretary and manager of the Manatee
county enterprise, said today that the canning factory
will continue in operation for a few weeks or a month.
The company has 125 employes in the plant at Manatee
and has furnished a regular market for grapefruit
throughout the season. This fruit, although perfect in
quality, does not meet all requirements of packers or the
trade and much of it would be wasted and its proceeds
lost to the grower without the canning enterprise.

1,000 HAMPERS BEANS PER ACRE
"AVERAGE" FOR GROWING SEASON

(Palm Beach Post, April 21, 1929)
Figure this out for yourself.
Belle Glade farmers produce three to four crops of
high-priced produce on their farms every season.
An "average" production of beans, according to well
qualified experts of the section, is considered 200 to 300
hampers per acre. With 250 hampers per acre as the
average, four crops per season will return an average pro-
duction of 1,000 hampers of beans.
Beans are now the principal crop of the section. How-
ever, a considerable acreage is planted to tomatoes,
cucumbers, squash and other vegetables always in great
demand in northern markets.









12 FLORIDA REVIEW


TAMPA'S LUMBER EXPORTS LEAD GULF
CITIES AFTER TWO YEARS

Expect Annual Total Will Exceed 100,000,000
Feet

(Tampa Times, April 12, 1929)
Tampa, already considered the leading cigar manu-
facturing city of the world, and leading her district in
various other industries, now offers her credentials for
recognition in another field-the exportation of lum-
ber-which promises to develop into a $4,000,000 in-
dustry before the close of this year.
Customs figures show that over 22,500,000 feet of
lumber, at an average value of about $35 per thousand
feet, have been sent from this port since the first of the
year, and, with the figures increasing each month, indi-
cations are that the year's total will be in excess of
100,000,000 feet.
$200,000 Payroll
Should the exportations reach that figure, it will mean
a payroll in excess of $200,000 for the laborers engaged
in loading the lumber aboard the ships, who receive ap-
proximately $2 per thousand feet loaded.
What is thought by lumber men to be a record was
established last month, when 9,771,000 feet of lumber
went out of Tampa for foreign countries, and activities
in the market have already promised the present month
an increase over that figure. Preparations are being
made to send more than 12,000,000 feet of lumber from
this port before the last of the current month.
More than 6,000,000 feet were exported during Jan-
uary, and approximately 5,000,000 feet in February.
Spectacular Increase
Less than two years ago, Tampa held only a minor
place in the lumber industry, but the spectacular in-
crease of that business in this section within the past
has already marked this city as the leader of other gulf
ports, and the aim of the industry now is toward national
recognition.
Two years ago, the principal market for lumber from
Tampa was in Cuba, but shipments are now being made
to a score or more foreign countries, with the exporta-
tion going to Porto Rico, Argentina, and Spain already
surpassing those going to Cuba.
The market in the South American countries and in
the islands of the Caribbean has scarcely been scratched
as yet, and offers wonderful possibilities for the develop-
ment of this city as a lumber center. Porto Rico, with
an annual consumption of over 60,000,000 feet, has re-
ceived 6,000,000 feet from Tampa this year, while Ar-
gentina, whose normal consumption is over 800,000,000
feet each year, has received slightly less than 6,000,000
feet.
European Trade
Inroads have been made, too, into the markets of
European countries, with Spain and Holland leading the
importers over there. The Florida long leaf yellow pine,
or dense pine, has been found admirable for construc-
tion purposes, and supplies a demand for lumber in Euro-
pean countries whose only forests are the short, stubby
trees, unfit for building.
Tampa's geographical location makes it ideal for the
center of the lumber exportation industry, by being
located in a lumber producing section and having direct
access through her port to the larger lumber consuming
countries in the south. The lumber being sent from
this port at the present time is practically all produced


within a radius of 50 miles of the city. One minor item,
however, which, according to lumber exporters, may slow
up the development of Tampa as the lumber exporting
center, is the depth of the water in some sections of the
harbor. The present depth of 25 feet, they say, is
hardly sufficient for the entry of larger vessels into the
port.
Exportation to Many Ports
The exportation figures, as given by the customs
records for the first three months of this year, and in-
cluding April 9, are as follows: Porto Rico, 6,129,941;
Argentina, 5,793,000; Spain, 4,376,000; Cuba, 1,297,000;
Holland, 926,000; England, 696,000; Guadaloupe, 606,-
000; Italy, 512,000; Grenada, 472,000; Virgin Islands,
353,000; British West Indies, 255,000; Martinique, 201,-
000; Jamaica, 192,000; Trinidad, 174,000; Algeria,

117,000; Haiti, 109,000; Dominico Republic, 107,000;
Germany, 106,000; French West Indies, 95,000; France,
22,000.

FARMERS OF COUNTY ARE PURCHASING
POULTRY

(Gadsden County Times, April 11, 1929)
That the poultry and egg industry in Gadsden county
is developing along the right lines is evidenced in the
fact that many local farmers are purchasing chicks,
pullets and laying hens in large numbers every week.
Shelfer & Ellinor, Inc., of Havana, business managers
of the Florida Poultry Association, which organization
is receiving and shipping weekly, approximately 15,000
dozen eggs, report that the outlook for the future de-
velopment of the poultry industry in Gadsden and the
neighboring counties is very promising.
Every effort is being made by the poultry association
to interest more farmers in either putting in a pen of
White Leghorns, or adding new stock with a view of in-
creasing their egg production. Secretary Williams, of
the poultry association, reports many inquiries from
farmers who have not heretofore raised poultry for egg
production. As reported in a recent issue of the Times,
it is conservatively estimated that local poultrymen and
farmers will put in close to 25,000 additional chicks,
pullets or laying hens this season.
In addition to the fact that local farmers are develop-
ing their flock, new accounts are being opened every week
with the Florida Poultry Association by poultrymen in
distant counties who wish to market their product
through the association, and the managers are being
kept busy answering many letters along these lines.
This organization is the only certified egg shipping in-
stitution in Florida, and enjoys an enviable reputation
for its class of product and business transactions.

DANIA SHIPS 42 TOMATO CARLOADS

(Ft. Lauderdale News, April 22, 1929)
Forty-two carload shipments of tomatoes were for-
warded from the Dania section to northern markets last
week.
Early in the week the price for fancy pack went as
high as $5 in some cases, the average standing at $4.75
for fancy and $3.50 for choice.
Saturday prices had dropped as the result of the move-
ment of 75 cars from the Palmetto section, to $3.75 for
fancy and $2.50 for choice. Last week 50 cars were
shipped and two packing houses worked until 10 o'clock
Saturday night getting the high-priced stock on its way.









FLORIDA REVIEW 13


TOMATOES AND OKRA COMMAND GOOD
PRICES

Forty-three Cars of Vegetables Moved Latter
Half of Week

(Plant City Courier, April 16, 1929)
Tomatoes and okra are commencing to make their ap-
pearance on the local produce yard and thus far have
been commanding important prices from buyers on the
yard. A hamper of okra, the first of the season Saturday,
was bought by J. W. Munro for $5.25. He also paid
the same amount for another hamper yesterday morning.
While tomatoes were bringing from $3.75 to $5.00
yesterday, several growers received the top price for
their offerings. Irish potatoes still appear hard of dis-
posal and were bringing from 50 cents to $1.00 at the
yard yesterday.
While the rain yesterday was worth thousands of
dollars to producers of this section, it comes a little late
for some of the major spring crops. However, tomatoes,
okra and pepper are expected to benefit materially from
the fine rain.
Buyers quoted the following prices on spring vege-
tables at the yard yesterday: Okra, $5.25; tomatoes,
$3.75 to $5.00; peas, $2.25; corn, $3.00; cucumbers,
$1.25 to $1.75; beans, $1.80; pepper, $1.00 to $1.75 for
choice and $2.00 to $2.75 for fancy; Irish potatoes, 50
cents to $1.00.
Forty-three cars of vegetables were moved out of here
the last three days of last week in the following amounts:
Mixed vegetables, 30; Irish potatoes, 2; beans, 7; and
cucumbers, 4.

225 BUSHELS PER ACRE AVERAGE YIELD
HERE

(Clewiston News, April 12, 1929)
Average yield in the potato fields of the Clewiston
company this year has been more than 225 bushels to
the acre, it was reported yesterday by Charles A. Jack-
son, local agronomist, who is in charge of the Clewiston
company's farms.
While the average yield is placed at this figure there
were several instances where more than 300 bushels per
acre were dug.
The 225 bushel average yield is higher than recorded
in any other section of Florida this year and almost 50
bushels higher than the average yield in this section last
year.

CAR OF PEPPER IS SHIPPED FROM HERE
TO SAN FRANCISCO

(Plant City Courier, April 19, 1929)
For the first time in the history of the firm, and along
the line of the unusual, the R. W. Burch Company, Inc.,
of this city, Wednesday shipped a car of pepper to a
produce firm in San Francisco. The car of pepper con-
tained 420 crates and was expected to be 10 days en
route to the Golden Gate city.
The recent cold weather in California set the crop
back in that state and as a result the demand for Florida
pepper was created, according to C. O. McRae, sales
manager of the Burch firm. The car was the first ever
shipped to California by the local firm.


A. C. L. RAILWAY OFFERS FREE SITE FOR
FURNITURE FACTORY

(Columbia Gazette, April 21, 1929)
The Atlantic Coast Line railway has offered a site
free of cost in Lake City to the proposed furniture
factory, now being promoted by Dr. E. C. J. Dickens
and to be erected by northern capital as soon as the
"furniture market loosens up."
A Gazette reporter happened to see Dr. Dickens in
company with Coastline officials Saturday, and having
heard a rumor to the effect that a site was being con-
sidered, asked Mr. Dickens for a statement.
Mr. Dickens was reluctant, but finally consented to
say this much:
"I appreciate the Gazette's interest in this matter, but
I just must not say anything specific. I can not say at
this early stage what town will get the factory, though
so far Lake City has the edge by virtue of her three trunk
railway lines."
Replying to direct question from the Gazette reporter
as to the site proposed by the A. C. L. officials, Dr.
Dickens, evidently feeling that the reporter knew about
it anyway, said:
"Yes, the Atlantic Coast Line people have offered us
a most beautiful location. I am pleased with it. I did
not know that the railway owned this land."
The Gazette understands that the A. C. L. has offered
10 to 15 acres off several hundred acres it owns near
the "Y," as a site for the factory.
The factory promoters want a site like this between
two main railway tracks in order to save the $2-a-car
transfer fee, so The Gazette learns from the railway
men, showing how far into details the promoters have
already gone.


FLORIDA II SAILS WITH LUMBER CARGO

(Pensacola News, April 15, 1929)
Carrying a cargo of practically 2,000,000 feet of lum-
ber and timber and 350 barrels of rosin, the Italian
steamship Florida II has sailed for Italian ports with the
captain and crew confident that the Atlantic ocean will
be more merciful on their present voyage than on their
last.
The steamer is loaded with pitch pine lumber and tim-
ber, red gum lumber and gum rosin. Rosasco Brothers
are agents.
"We have a better ship in the new Florida than in the
old one," said Capt. Guiseppe Favaloro, who was master
of the Florida on the voyage that ended disastrously when
it sank in the Atlantic after being buffeted by a severe
storm.


FINE BEEF ANIMAL IS BROUGHT TO
MANATEE

(Ft. Meade Leader, April 11, 1929)
The first purebred Aberdeen Angus bull to be taken
into Manatee county was recently purchased by Ray
Anderson, according to reports from Leo H. Wilson,
county agent. Mr. Anderson owns 1,100 acres of land
and is getting started in the livestock business. He ex-
pects to cross his native cows with the Aberdeen Angus
and produce beef animals.










FLRIA EVE


WEST DONATES PURE-BRED BULL TO
CLUB BOYS

Gives Registered Angus to Boys of County
Agricultural High School

(Milton Gazette, April 19, 1929)
A gesture that is well worth the consideration of
other far-sighted, public-spirited men of means was made
this week when Judge T. F. West donated to the Voca-
tional Agricultural boys of the County Agricultural High
School at Allentown, a registered Polled Angus bull.
This animal is twelve months old, and is a splendid speci-
men, weighing approximately seven hundred pounds. He
was brought from Tallahassee with a car of pure bred
bulls that was delivered at Tallahassee a few days since,
and are being distributed to the vocational schools of
various sections of the state.
The vocational boys of the county high schools are
indebted to Judge West for this bull, and the oppor-
tunity of building up the grade of their cattle. Mr.
West is not only one of the state's most able jurists, but
is intensely interested in the development of this, his
native county, and in helping the farming element to
better things.
The getting of these bulls, and the building up of the
better herds, through better sires and better pastures, is
a program that is being sponsored and carried out by
the vocational teachers of the state.
This bull will be in charge of Osceola Simmons, son
of the late 0. O. Simmons, at Botts, a vocational boy of
sixteen. It will be his duty to provide suitable pasture
and other accommodations for the animal; however, the
care and management will be under the supervision of
the Vocational Agriculture Instructor Mr. E. M. Creel,
or his successors.
It is the opinion of the writer that a sire of this kind
in any community where cattle is being grown is of in-
estimable value, as it will enable the farmers to breed
up their herds to a point where the raising of cattle will
be a profitable industry here just as it is in other sec-
tions. And while the Polled Angus is purely a beef
breed, it is possible for dairymen through this section
to breed their inferior milk cows to a pure-bred Angus,
and get an animal that they can sell for enough to buy
high grade dairy stock. There is nothing that will add
more to the development of this section and give better
returns to the farmer than the campaign of "better sires
and better pastures."

FLORIDA OUT FOR EARLY GRAPE
MARKETS

(Clay County Times, April 19, 1929)
In advertising the earliness of her harvest season,
Florida calls attention to the fact that in 1928, Csaba
grapes were picked the middle of May, and all were off
the vines by May 26th. They averaged 20 cents a pound
f. o. b. packing house. Then came Waupanukas. The
season started June 5th and ended July 3rd. The average
was 15 cents a pound net at the Montverde packing
house, after all freight and sales charges were deducted.
On July 2nd, Florida Beacons started and by the 21st
all shipments were completed.
In commenting on the performance of the latter
variety, which averaged about 2.6 tons per acre, Edgar
M. Dunne of the Florida Grape Growers, Inc., writes:


"Basing our prices entirely on the money received
from Florida Beacons, the grapes which we are offering
to clients for their investment in vineyards, averaging
the prices received on the relative tonnage per car basis,
five cars brought us $160 per ton f. o. b. Montverde;
adding the equivalents for two cars sold direct to trucks
at our platform at an average price of $212.50 per ton,
brings the total average price received by us in 1928
for all of our Beacon grapes to slightly over $175 per
ton f. o. b. Montverde packing house.
"It is interesting to note that Florida and Georgia
truck shipments paid us better than iced carlots. That
is because we were our own wholesalers on these truck
shipments, which went in smaller lots at bigger prices.
"While we are convinced that our big outlet, as we
come to greater bearing of our young vineyards, must
be the iced car route, yet we will never neglect the local
trade, not only because of somewhat better profits there-
from, but also because of their greater advertising
feature, and finally because we intend to crowd all grapes
from other states outside our state borders during the
time our crops are ripening. Florida Crops for Florida
People!"-Penney Farms News.

GROWING GLADIOLI IS BEING POPULAR-
IZED BY FLORAZONA GARDENS

(Ocala Banner, April 19, 1929)
Growing gladioli as a commercial enterprise was, until
three or four years back, almost an unheard of thing in
Marion county. But Parry's Florazona Gardens, growers
located four miles west of Ocala near the Blitchton road,
have helped make it a well-known enterprise here. They
sell the flowers locally and ship them. Through this
season, it is estimated, they will have disposed of about
50,000 stalks.
The Parrys came here from Arizona five years ago,
and soon began testing to see if gladioli were adaptable
to this soil. By importing bulbs of choice varieties they
have developed a considerable tract, which grows every
year. Their gladioli field displays many varieties in
varied colors-pink, reds, whites, yellows and so on.
Other professional growers, as well as amateurs, are
entering this field, indicating that possibly this section
will become noted for such.

SHIPPER PREDICTS GREAT GROWTH IN
BERRY CULTURE

Britt Says Strawberry Acreage Next Year Will
Increase 100 Per Cent

(Winter Garden Journal, April 11, 1929)
"The successful season that we have had in the raising
and shipping of strawberries I feel will mean an increase
in the acreage next year of from one hundred to two
hundred per cent," said M. C. Britt in commenting on
the close of the berry season.
The last full car to leave the local field was sold on
the market Monday. The price was fair. There will be
a heavy crop ready for picking next week, although Mr.
Britt stated that the heavy shipments from other centers
might mean that berries could not be moved out at a
profit any more this season.
Winter Garden growers have found two successful
years of berry success and feel that the section is indeed
a good one for the berry culture.


FLORIDA


REVIEW









FLORIDA REVIEW 15


FIRST DELIVERY CUCUMBERS

H. G. Crawford Brings Nine Bushels-Carlots
Going Out Next Week

(Columbia Gazette, April 23, 1929)
The first delivery of cucumbers under contract with
the Manhattan Pickle Company of New York was made
here Saturday by H. G. Crawford, prominent farmer of
the Providence section.
The first delivery consisted of nine bushels, and were
crated at the chamber of commerce by T. D. Sasser, of
Wauchula, who has been assigned here by the New York
firm for the purpose of handling local deliveries and ship-
ments.
As there was no likelihood that a carload could be
made up before the end of this week, Mr. Sasser shipped
the nine bushels of new cucumbers to the Ludlow Pro-
duce Exchange, New York, by express, though hereafter
it is expected that shipments will go forward in carlots
by freight.
"Dill pickle size" is the size required by the New York
concern, for which the price of 65 cents per bushel is
paid, delivered to the loading station at the Seaboard
tracks, now in course of erection, and soon to be finished.
The first delivery by Mr. Crawford, as well as gen-
eral reports, indicate a fine crop of cucumbers, the late
rains having put them over with a bang.

35,000 ACRES WEST ESTATE OF TURPEN-
TINE LAND IN DEAL

(Enterprise-Recorder, April 19, 1929)
Organization of the Florida Turpentine Company with
headquarters offices in Live Oak, and the lease of ap-
proximately 35,000 acres of Hamilton and Madison
county lands for turpentine production in a deal said to
involve in the neighborhood of $250,000, were announced
in Jacksonville, Tuesday, by E. Z. Jones, Sr., veteran
land operator and director of the new organization.
The land lease is to run for ten years. The area was
in the estate of the late E. E. West, and the deal was
through the American Trust Company of Jacksonville,
an affiliated organization with the Atlantic National
Bank. In the transaction the purchasers were repre-
sented by Mr. Jones and his local attorney, L. A. Rauler-
son, the owners being represented by Victor DePass and
attorneys H. L. Anderson and Judge W. H. Baker.
The Florida Turpentine Company is incorporated with
$75,000 as capital stock, and has as officers some of the
oldest and largest naval stores operators in the southeast.
J. W. Gibson of Sneads is president; M. M. Foxworth of
Live Oak is vice-president and general manager, and R.
E. McNeill of Live Oak is secretary and treasurer, and
the three and Mr. Jones form the board of directors.

SEARS, ROEBUCK & CO. TO BUILD $600,000
RETAIL STORE HERE

(Florida Commercial, April 27, 1929)
Miami.-Sears, Roebuck & Co., nationally known mer-
chandising firm, will establish a new department store in
Miami, employing between 250 and 300, carrying a stock
of more than 35,000 articles and occupying a four-story
building of approximately 95,000 square feet of floor
space, at the northwest corner of Biscayne boulevard


and Thirteenth street, R. E. Wood, president of the
company, announced.
Construction of the building for the new store will be
completed this summer at a cost of approximately
$600,000. The price of the land which it is to occupy
was not disclosed. There will be a combined frontage
on the boulevard and the circle of 135 feet. The store
will be 175 feet deep, the four-story portion covering
the entire area with a tower 103 feet high facing the
circle. Sufficient space was obtained in addition to that
which the actual building occupies to provide free park-
ing space for customers, a service feature of Sears, Roe-
buck & Co., that has proved successful at many of its -
department stores throughout the country.
Plans for the building have been prepared by Nim-
mons, Carr & Wright, Chicago architects, and the work
of razing existing buildings and laying the foundation
for the structure will be started within the next week.
The transaction which will bring the new store to Miami
was handled by P. L. Watson and S. P. Lamon, Miami
brokers.


BUTTER FAT IN FLORIDA

(Ft. Lauderdale News, April 12, 1929)
The cow is rapidly coming into her own in Florida;
that is to say, she is being properly fed, and for that
reason she is giving an abundance of milk. This story
from the Madison Enterprise-Recorder is a "butter" one
than most stories:
"Mr. Ramsey, of the Dixie Creamery of this city, re-
ports approximately 5,000 pounds of butter made this
week at the creamery, 5 per cent of the whole milk
coming from Madison county, the most of the rest from
Brooks county, Georgia. About 5 per cent of the whole
cream from Madison county, the remainder from South
Georgia, West and East Florida."
Five thousand pounds of butter in one week ought
to be enough to soak a trainload of biscuits. Down here
in Broward county we are also doing big things in the
dairy business, and that is good news for everybody. The
well-conducted dairy plant is a blessing to communities.


POTATO SHIPMENTS AT EAST PALATKA
ARE HEAVIER NOW

(Times-Union, April 21, 1929)
East Palatka, April 20.-With No. 1 potatoes holding
up to a $5.50 price during the week, shipments have been
going forward rapidly following the rains of the early
part of the week. The peak shipments of the season
from the Palatka-Hastings district have been made this
week, according to figures checked by firms handling the
crop.
General digging operations this week, it is estimated,
will put the harvesting well past the halfway mark,
while early estimates place the total crop of the potato
belt at about 3,500 cars, which is considerable less than
last year.
Among the large producers digging in the East Palatka
section this week is the King Philip Farm, operated by
Lippman Brothers, of New York City; J. H. Pryor, who
is the resident manager of the King Philip Farm, says
that this company averaged from eight to ten cars a day,
during the latter part of the week.










FLORIDA REVIEW


TOTAL OF 180 CARS SHIPPED OUT SINCE
WEDNESDAY NIGHT

Making a Total of Nearly Eighty Thousand
Hampers for Season and Mounting Up
to the Grand Total of $150,000

(Williston Sun, April 25, 1929)
Up to Wednesday night a total of one hundred and
eighty cars have rolled from here, making 77,400 hampers,
at an average of $2.00 per hamper, and bringing the
grand total of $150,000. This represents about one-half
of the crop, and if prices and the weather are favorable
it will double before the season is out.
This week will be the heaviest loading week. Better
than forty cars were shipped out in one day during the
past week. Taking everything into consideration it has
been a satisfactory year and most every planter has or
will make money out of his crop. Two packing plants
here are in operation and the prices at the packing houses
are running fifty cents and better than the field pack.

FIRST CARLOAD OF CUCUMBERS MOVED
FROM HASTINGS

(St. Augustine Record, April 30, 1929)
Hastings, Fla., April 30.-The first carload of cucum-
bers grown in the Hastings section has just been moved
by the Florida East Coast Railway. This was an im-
portant event in Hastings, as heretofore this section of
the East Coast has been renowned as an area for grow-
ing potatoes exclusively.
The shipment was made by the Bugbee Company, and
it is reported that approximately 200 more carloads of
this vegetable will be shipped this season from the Hast-
ings section.

BUSINESS MEN AND FARMERS INSPECT
BIG ONION FIELDS

Manhattan Meeting Was Sponsored by R. S.
Dowdell

(Bradenton Herald, May 2, 1929)
About two dozen persons, most of them vegetable
growers from Manatee and Sarasota counties, assembled
at Manhattan yesterday to inspect the fine 5-acre field
of onions, grown by E. F. Hall, manager of the Manatee
River Park Estates. These onions are of the Spanish
Valencia variety and many of them have attained sizes
hitherto unknown to Manatee county growers. One
selected at random, weighed, with the top attached, two
pounds and nine ounces. Conservative estimates of the
crop range around 150 bushels per acre. This is the first
time this variety of onions has been tried out in this
county on so large a scale and the splendid results will
encourage a large acreage next year, as the soil around
Manhattan seems to be especially adapted to this crop.
The seed for this test field were furnished by the In-
dustrial Department of the Seaboard railroad, which has
about 35 other small test plots in various parts of Man-
atee county.
R. S. Dowdell of Arcadia has had the oversight of
these experiments and is highly pleased with the results.
Special attention will be given to the marketing of these
onions, which are bringing from five to seven cents per


pound wholesale. If the weather conditions remain
favorable, this crop will be ready for the market in about
three weeks.
After looking over Mr. Hall's field, the visitors drove
to James Easterbrooks' farm, some two miles north,
where six acres of prize-taker onions are growing. This
crop was planted on raw land, and while there are some
fine onions there they show the need of wood ashes to
sweeten the soil.
This first attempt to raising onions on Manhattan soil
is bringing out some interesting facts which will be
utilized next year to the grower's advantage.

HEAVY MOVEMENT OF HASTINGS SPUDS
CONTINUING TODAY

(Palatka News, April 20, 1929)
"Between 600 and 700 carloads of potatoes have gone
from this district during the week," stated G. W. Lee of
the Hastings Potato Growers Association, to a represen-
tative of The News this morning. "These spuds were all
sold at $5.50 for No. l's, and the prospects of this price
sticking all next week are good. The market for No. 2's
is a bit shaky today with a $2.75 price prevailing."
Heavy loading will continue today with about 100 car-
loads being shipped, said Mr. Lee. This is an exceptional
amount for Saturday.
During next week, Tuesday, Wednesday, and Thurs-
day will see about 150 carloads a day being moved with
a slight slack up on the week end.

CELERY SHIPPED FROM TITUSVILLE

First Carload Lots in History Leave City
(Miami Herald, May 6, 1929)
Titusville, Fla., May 5.-During the past week the first
celery shipments in quantity from Titusville were mar-
keted through the Indian River Celery and Produce Com-
pany. Twenty cars were shipped. This company, which
is composed of Charles Stewart, who experimented with
five acres of celery in 1928, and B. R. Gorgas, of Phil-
adelphia, have planted about 65 acres west of Titusville
and the entire crop has been sold for a lump sum of
more than $30,000.
The first two car loads of the crop left Wednesday,
followed by four on Thursday and the remainder Friday
and Saturday.
Experts from the Sanford district and laborers from
that section are engaged in cutting, packing and ship-
ping the crop, some 200 men being employed. The cars
are iced at Titusville and the shipment forwarded over
the Florida East Coast railway to northern markets.

SUMMER BEAN CROP IS NOW BEING
MARKETED

(Times-Union, May 5, 1929)
Florahome, May 4.-The first of the summer bean crop
from this section is now coming into the market, the
Danish Farms, Inc., of which A. G. Hansen is manager,
having shipped several hundred hampers this week.
The squash crop, of which there is considerable acreage
in this section, is also beginning to come in. Within a
short time quantities of beans and squash will be ready
for the market. The corn crop through this section is
showing up well at this time, as are other general field
crops in the territory.


FLORIDA


REVIEW




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