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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00066
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00066
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Some of Florida's real assets and marketing problems
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Full Text

U.S.Dept. of

- -' ^ -


jforiba 3ebietu

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


FEBRUARY 18, 1929


No. 18


TABLE OF CONTENTS


Page
Some of Florida's Real Assets and Marketing Problems ......... 1
Thirty-six Cars of Citrus and Fish Moved .... ............ .... 3
Opportunities in Florida for Industrial Growth. .................. 4
Lake Worth Birds Prize-Winners at Madison Square Garden 6
An Abundance of Citrus Fruits .............................. ................... 6
County Tells How Railroad Helps Florida........... .................... 7
W yandotte Breeds of Nation M eet........... ............................. ......... 7
Bulb Growers Here Pleased with Results ............................... 7
Tomato Picking in Martin County............................ ............ 7
Exhibit State Department of Agriculture at Orange Festival,
Winter Haven, Florida, January 22-28, 1929........................... 8
Millions Await Florida Through Cattle Industry.. ....... .... 9
New Canning Plant Comes to This City ........................... ........ 9
Car of Peas, But M ovem ent Light............................ ............. 9
Watermelons Are Looking Fine on Six-Acre Tract ................. 9
Sugar Company Announces Planting Plan.......... .. .............. ... 10
Jefferson Stopped Erosion............................ ..... ................. 10
First Shipment of Raw Sugar Leaves Here............................. ...... 10


Page
Soy Beans for H ogs.... ...... .................. ........................... 10
Florida Ice Cream Makers Meet................ ..... ... ............ ... 11
In Florida .... .. ...... .... ............................ ........ .............. 11
Unloading Spruce Cargo Commenced.......................... ............. 11
Rules Governing Loading of Watermelons ....... ... .... ............ 12
New State Booklet Distributed.. ....... ............................................. 13
Heavy Shipment Winter Crops Gets Under Way ..................... 13
New Peanut Industry Gets Thriving Start and Orders Pour In. 14
Miami Air Meet of Great Value................. ............ ................ 14
Strawberries .. .. .... ................. .......... ........... ......... .. .. ........ 14
Cabbage Shippers Are Loading Many Cars at Coleman.... ........ 15
Story of Sanford Celery Industry Is Filmed for Eastman ........... 15
Wheels Will Begin to Turn at Foshee Manufacturing Plant. ...... 15
M ayport to H ave $200,000 Plant............ ...... .... ........................ 16
Candy Machine Built Here.. .... ................ ... ............... 16
Florida's First Papaya Show Is Held at Miami .. .... .................. 16
Bean Prices Bring Prosperous Times to Felda Farmers................ 16
Jackson County M ost Inviting ... .... .................... ....... ......... 16


Some of Florida's Real Assets and Marketing Problems

Address by L. M. RHODES to the Civitan Club of Jacksonville, Fla., February 1, 1929


Mr. Chairman and Gentlemen:
MANUFACTURING IN FLORIDA
CCORDING to the recent industrial sur-
vey of Florida, there are, of all kinds,
great and small, 7,517 manufacturing
establishments in Florida, turning out
$267,000,000 worth of products annually. This
includes everything from coffee roasters to saw-
mills.
This is an average annual output per enter-
prise of $35,519. They are operated by 66,204
wage-earners.
There has been completed recently a sugar
mill at Clewiston with a grinding capacity of
1,500 tons of cane daily. The claim is made
that this capacity will be increased to 7,500 tons
per day, and that this is the first of a chain of
mills reaching from Clewiston to Canal Point.
It has been said that where there is a human
need there is an opportunity for a fortune. The
total production of sugar in the world is 27,-
552,000 tons annually; of this, 17,849,000 tons
is cane sugar and 9,703,000 tons is beet sugar.
The United States and its possessions produce
approximately 3,000,000 tons of sugar. In 1926
our importation of sugar was 4,710,099 tons,
and our exports 106,893 tons. In 1925 our im-
ports were 4,459,766 tons and our exports


379,358 tons. So our total consumption of
sugar is between 7,000,000 and 8,000,000 tons.
The wholesale price of raw sugar in the
United States in 1926 was 4.7 cents per pound,
making our sugar imports cost us in round num-
bers $380,000,000.
At the average retail price of 7.3 cents per
pound, the value of our sugar imports would be
$687,674,554.
Sugar is a very important part of the Amer-
ican diet. The total American consumption of
sugar has a retail value of more than $1,000,-
000,000 annually.
Surely here is a human need. Sugar cane can
be produced in practically every county in the
state. There is no doubt that there are millions
of acres in the Everglades that will produce
sugar cane in abundance. Fifty tons have been
produced on a single acre. The sugar content
is high. Even at an average of twenty tons of
cane per acre and 150 pounds of sugar per ton,
the Everglades, drained, developed and pro-
tected from fire, can produce all the sugar we
import and have an ample acreage for other
crops.
Syrup and celotex are two other valuable
articles made from sugar cane. Surely the pro-
duction of sugar has possibilities for great de-


Vol. 3


AgricuFlture,


-' *- *








2 FLORIDA REVIEW


velopment and wealth in Florida, and our
millions of acres, adapted to the production of
sugar cane, is a great potential asset and should
be rapidly developed into not only a State but
a national asset.
Our mines and quarries give us an annual
output valued at $20,274,489, and we have
241,000,000 tons of phosphate in our mines, as
well as an abundance of lime, gravel, coquina,
Fuller's earth, etc.
Our 3,805 square miles of inland water and
twelve to fourteen hundred miles of shore line
-gulf, ocean and bays-yield us 137,000,000
pounds of fish and seafood annually, valued at
$26,000,000.
Our climatic conditions, location with refer-
ence to population, market centers, water trans-
portation, beaches, parks, playgrounds, springs,
lakes, hotel facilities, 8,221 miles of railroads,
7,345 miles of hard-surfaced roads, schools, and
the many other factors that make our state a
beehive of industry, wealth, and a resort and
refuge for those seeking pleasure, amusement,
recreation and recuperation, are all valuable
assets.
AGRICULTURE
On a total cultivated area of 1,485,054 acres
last year, we produced crops, livestock and
poultry products valued at $135,347,019.
There were field crops, miscellaneous crops,
livestock, dairy and poultry products valued at
$52,688,019, most of which was consumed by
the producer or sold in home markets and con-
sumed in the state.
On approximately 100,000 acres or about
one-half the area of one of our smallest coun-
tries, we produced vegetables valued at $31,-
967,000, most of which were marketed outside
the state.
We produced fruits and nuts valued at $50,-
692,000. This was produced on an acreage
smaller than the area of one of our average
counties, and the entire 1,485,054 acres in cul-
tivation in the state is only 4.23 per cent of our
land area.
THE FLORIDA CITRUS INDUSTRY
According to a recent report of the State
Plant Board, there are in the groves of Florida
22,026,714 trees, 17,685,000 of them in bearing,
4,341,714 non-bearing, or about 20 per cent of
the total is non-bearing.
Leading authorities on citrus growing in
Florida estimate that there is an average of 49
grapefruit trees, 64 orange trees, and 66 tan-
gerine trees to the acre in the groves of Florida.
This would indicate that 22,026,714 trees would
require 354,327 acres of groves and that 17,-
685,000 bearing trees would require 288,264
acres.
The 1927-28 report of the Florida Citrus Ex-
change estimates the number of acres in orange
and grapefruit trees at 275,035 acres with
229,194 acres in bearing. This report would in-
dicate that our total citrus acreage is 316,100
acres.
During the past nine years the average citrus
crop of Florida has been 15,603,929 boxes, and
during this same nine years the number of citrus


trees in Florida has increased from 11,356,414
to 22,026,714, or 94 per cent. During the last
four years, from 1924-25 to 1927-28, inclusive,
Florida citrus crops have returned to marketing
agencies for fruit shipped by rail and water,
$194,439,751, or an average of $48,609,683 per
annum.
When we add transportation charges inside
the state and fruit moved by truck, canned and
consumed in the state, the total gross revenue
to the state from these four crops amounts to
$215,259,203, or $53,809,800 per year.
The total cost of producing, picking, hauling,
packing, selling, etc., of these four crops, not
including interest on investment, taxes, up-
keep and depreciation, was approximately
$123,991,492, leaving a profit to growers of
$70,448,259, or an approximate average of
$17,612,064 per annum.
However, since the above figures on cost of
production do not include interest, taxes, up-
keep and depreciation, the actual average net
income to growers on these crops would be
much less than $17,612,064 per annum.
There are approximately 319 packing houses
in the state. Operating these packing houses
and selling the 64,089,720 boxes of citrus fruits
sold by marketing agencies in the past four
years is no small business within itself; certainly
not much less than $80,000,000, or $20,000,000
a year, which is considerably more than the net
income to growers.
Florida citrus fruits furnish the state the
greatest income of any single crop, and is a
$300,000,000 to $400,000,000 industry.
If Florida had all the citrus fruit groves in
this country, or in America, marketing citrus
fruits would be easy, but while it is a very im-
portant part, composing something like fifty per
cent of the American fruit crop, which in our
seven citrus producing states, Porto Rico and
the Isle of Pines, has a total of approximately
600,000 acres, 450,000 acres in bearing, or
35,000,000 bearing trees and 9,000,000 non-
bearing trees; this great industry has produced
in one year 50,000,000 boxes of oranges and
grapefruit, and over a period of five years has
shipped an average of 106,900 carloads or
42,000,000 boxes.
These 35,000,000 bearing trees, many of
which are still young, and the 9,000,000 non-
bearing trees will soon, barring disasters, be
producing 60,000,000 to 75,000,000 boxes of
oranges and grapefruit, or a possible 200,000
carloads. And the American citrus crop is only
about 50 per cent of the world's crop of 112,-
000,000 boxes of 80 pounds each,
The citrus crop of America is almost a
$1,000,000,000 industry, and while I seriously
doubt the wisdom of doing so, the production
of citrus fruits can be greatly increased.
All the citrus trees on earth could be set in
either Polk or Palm Beach county and have
plenty of land left. There are twenty counties
in Florida large enough to contain every citrus
tree on American soil, and an average Florida
county will hold all the bearing citrus trees in
America, and the entire citrus acreage of Flor-







FLORIDA REVIEW 3


^lariba Mifnf

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO... ............. Commissioner of Agriculture
T. J. BROOKS ....... .......Director Bureau of Immigration
PHIL S. TAYLOR.......... ......... ......Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 3


FEBRUARY 18, 1929


ida would nothing like equal the area of an
average Florida county. However, the U. S. De-
partment of Agriculture advises against the in-
crease at this time of citrus production, and in
fact they advise against expansion in the pro-
duction of many other products, and urge farm-
ers to adjust production as much as possible to
consumptive demands.
The percentage of increase in the production
of oranges and grapefruit is four or five times
as much as the percentage of increase in popu-
lation in this country and Canada.
But to say nothing of foreign markets for
citrus fruits, the United States with nearly
$400,000,000,000 worth of wealth, and an an-
nual gross income of $90,000,000,000, or $750
per capital, a total retail trade amounting to
$45,000,000,000 a year, and 120,000,000 people
eating 360,000,000 meals daily, or 131,400,-
000,000 meals annually, one-half of these peo-
ple never having tasted a grapefruit, and at
present, only consuming four grapefruit and 52
oranges per capital per annum, there is a great
potential consumers demand to be developed.
This citrus industry is and will continue to be
one of our greatest assets.
Another asset we have is millions of acres of
land adapted to general farming, dairying, poul-
try production and grazing, and one of our
marketing as well as productive problems is
that we are buying outside the state approxi-
mately $127,000,000 worth of meats, dairy and
poultry products, grains, hays, feeds, canned
goods and vegetables grown in the north in the
summer season. It is perfectly safe to say that
the value of these imported products is never
below $100,000,000 any year.
This does not mean that we are ever scarce
of the products in Florida markets, for they are
imported in abundance, and it is certain that
if we produced these products we would still
have competitive offerings from the outside, but
if we were producing this $100,000,000 to
$127,000,000 worth of food and feed products,
our agricultural output would be at least
$250,000,000 annually instead of $135,000,000.
This will require some protective legislation,
complete tick eradication, organized effort in
the growing, grading, storage, processing and
marketing of these products, for they must be
offered to the trade in sufficient quantity to
supply the trade; and the grade and quality


must be such that keen competition can be met.
This problem of feeding ourselves can be and
I believe will be successfully solved.
Certainly the object of our agricultural opera-
tion in Florida is to export all the farm produce
we can sell at a profit; feed ourselves and to
have a happy and prosperous yeomanry in our
rural districts, not only to produce, but to con-
sume Florida products.
So if we produced an amount of food and
feed equal to the amount we import, we would
change more than $100,000,000 from the debit
to the credit side of our agricultural ledger.
Some of the marketing problems of the state:
To adjust production to the demands of the
trade; regulate shipments to the requirements
of the market regardless of supply on hand;
maintain a superior grade and quality of pro-
duce of all kinds; competent and thorough ad-
vertising and improvement of quality to increase
consumption; see to it that all incentive to ship
inferior products is removed from our selling
system; meet all competition with commodities
that will satisfy the trade and the consumer.
Big business and industry have learned that
quality counts, and that all commodities must
sell on their merits. This can best be done by
group action on the part of growers, assisted
in every possible way by state and government
agencies.
We are hoping to see these essential funda-
mentals put into effect in the marketing of citrus
by the Clearing House Association, and also by
some such action on the part of vegetable grow-
ers and shippers.
The Florida State Marketing Bureau is assist-
ing in every possible way to improve marketing
conditions and solve our marketing problems.

THIRTY-SIX CARS OF CITRUS AND FISH
MOVED

Seven Cars of Shrimp-Fruit Leads All Other
Commodities-Heavy Run of Mackerel
Results in Movement of 12 Carloads

(Ft. Pierce Tribune, Jan. 26, 1929)
An average of six cars a day of fruit, fish and shrimp
were shipped out of Fort Pierce during the past week,
with total movements equaling 36 cars on those three
commodities and including two cars of mixed vegetables.
The week's shipments were regarded as highly favor-
able by fruit growers and fish and shrimp packing com-
panies, which enjoyed a big run the latter part of the
week.
Fish shippers gave fruitmen a close race for the num-
ber of carload lots sent to New York. Oranges and
grapefruit occupied 15 cars while mackerel catches re-
quired 12 cars. Seven cars of shrimp were rolled, and
two cars of vegetables, mostly beans and cabbage, made
up the remainder of the exports.
With a normal amount of activity in the fish and
shrimp industries next week, the total movements are
expected to exceed those of the past six days.

Don't shoot a rabbit that acts lazy or sick; it might
have tularemia, the disease which is so easy to contract
from handling an infected rabbit.










FLORIDA REVIEW


OPPORTUNITIES IN FLORIDA
FOR INDUSTRIAL GROWTH
AND DEVELOPMENT

(By Andrew M. Fairlie, Consulting Chemical Engineer,
Atlanta, Georgia, in Chemical & Metallurgical En-
gineering, December, 1928)
After the debacle in Florida real estate prices during
the winter of 1925-26, perhaps some temerity is required
in one who ventures to say a good word for the State.
Such temerity was evident, however, as early as the
spring of 1926, when a group of prominent Florida men
met at Palm Beach in a convention known as the
"Florida Takes Inventory Congress," held under the
auspices of the Florida State Chamber of Commerce.
This congress was held, after the collapse of the
facilities of the railway, steamship and express com-
panies, and even of the United States Post Office, under
the strain of Florida traffic, and after gambling on mar-
gin in Florida real estate had ceased. It was held in
order to take stock of what Florida had at that time of
material resources, as compared with what it had a year
before. It was held, too, to take stock of the state's
liabilities. This congress was the result of a conviction
that the gold-rush was over, and that the future success
of Floridans lay in hard work, in production, in develop-
ment of the state's resources, and in service to fellow-
men.
The liabilities were summed up as consisting chiefly in
the existence in the State and out of it, of a number of
people who wanted to take much money out of the state
without putting anything in, and in the fact that faith in
Florida had been impaired, all of which may be attributed
to the folly of over-extolling the virtues and values that
Florida possessed. Florida herself was found to be her
chief asset.
The lack of complete and reliable data concerning the
industrial and agricultural resources was admitted by
the Congress, and the State Agricultural Department
was authorized to conduct an industrial survey of the
state, and this is expected to be completed in June, 1928.
Until the results of this survey are available, it is neces-
sary to be content with such fragmentary information
as can be gleaned here and there.
Florida, with an area of 58,666 square miles, is the
second largest state east of the Mississippi river. She
has 3,751 miles of coast-more than any other two states
of the Union. She has 30,000 lakes, varying in size from
one acre in area to the second largest lake within the
borders of the United States. The northwestern part
of the state is a rolling, hilly country, and in the cen-
tral part of the state there is a ridge which separates
the streams of the east coast from those of the west. The
highest elevation is about 300 feet. The state census
of 1925 gave Florida a population of 1,300,000. The
density of population was about 22 per square mile, as
compared with 420 per square mile for New Jersey and
566 per square mile for Rhode Island. The total assessed
value of property in the state was $177,000,000 in 1910,
and $550,000,000 in 1925. The real value of the prop-
erty in the state in 1925 was $6,000,000,000. Florida
is the only state free from bonded indebtedness. The
levying of income or inheritance taxes is prohibited by
the State Constitution.
As an illustration of the under-development of Flor-
ida's industries, it may be stated that the state purchases
annually $125,000,000 worth of food. Of the money
thus spent, $38,000,000 is for meat and meat products,


$24,000,000 is for dairy products, and $12,000,000 is for
poultry and poultry products. On the other hand the
combined value of all the meat, dairy and poultry
products produced in the state is only $29,000,000. The
proportion of manufactured goods imported, as com-
pared with those made at home, is likewise unbalanced,
and the figures constitute an invitation to the establish-
ment of home industries.
Jacksonville, the chief industrial center of the state,
had 434 factories in 1926, distributed among 137 busi-
ness classifications, with an aggregate value of output
amounting to $100,000,000 per year. These figures are
cited to show that the requirements for the successful
conduct of industry-reasonable freight rates, trans-
portation facilities, raw materials, skilled and unskilled
labor, low power rates, banking accommodations and
markets-are met in Florida, and that industrial activity
in large volume is already there. Jacksonville, due
south of Cleveland, Ohio (400 miles west of New York),
is the most westerly port on the Atlantic seaboard. The
commerce of the world can enter the port of Jackson-
ville, and in 1925 her exports amounted in value to
$12,000,000, as compared with imports to the value of
$9,500,000.
It may have seemed irrelevant to cite here statistics
relating to agricultural products; yet the agricultural and
horticultural pursuits of Florida make opportunities for
the successful establishment of numerous industrial en-
terprises. For example, the canning and preserving in-
dustry in Florida is capable of great expansion. In addi-
tion to the common fruits and vegetables, Florida grows
many edible products peculiar to the state, and seldom
found in northern markets, such as the avocado, the
mango, the guava and the papaya. These could profitably
be canned, preserved or manufactured into jellies, etc.,
and such Florida delicacies, as rare in the north and
west today as the grapefruit was thirty years ago, could
be marketed throughout the Union as fast as the pro-
duction could be increased. Three canneries in 1925
produced nearly 200,000 cases of canned grapefruit, and
many orders remained unfilled. This product is ideal for
use in salads and in special desserts, and provides an
ideal citrus fruit, with all the health-giving qualities
retained, twelve months in the year.
The possibilities for the development of new market-
able products are numerous. One concern has recently
developed a citrus juice concentrate which can be bottled
or canned, with all the flavor and qualities of the fruit
retained. Sold in this form, it can enter the boundless
field of the soft-drink industry, and, it seems, would have
no difficulty in misplacing much of the volume of business
now enjoyed by the synthetic imitations of fruit juices,
which lack vitamins, genuine flavor and natural color.
Low-temperature and low-pressure evaporation or spray
drying of fruit juices should be able to produce a com-
plete line of fruit-juice concentrates, or even of powdered
fruit-juices.
The Chamber of Commerce of Jacksonville states that
opportunities exist in the Jacksonville district for the
following industries: woodworking plants, furniture fac-
tories, textile mills, pulp mills, paper box and cooperage
factories, soap factories, oil refineries and food-product
plants.
Lumber and Naval Stores.-Of the established indus-
tries in Florida, the principal one is the production of
lumber and naval stores. In 1923 Florida produced
1,100,000,000 board feet of lumber, valued at $45,000,-
000. The present wooded area of the State amounts to


REVIEW


FLORIDA










FLORIDA REVIEW


22,000,000 acres, containing 36,000,000,000 board feet
of merchantable standing timber.
Florida has about 35 per cent of the establishments of
the country for the production of naval stores. It is
estimated that the value of the Florida crop of turpen-
tine and rosin in the year 1923-4 was about $12,000,000.
The total value of the lumber and naval stores industries
of Florida, then, is close to $60,000,000 a year. If
Florida is to retain her present position in these industries
a prompt, vigorous and unrelenting program of refores-
tation is imperative.
In addition to turpentine and rosin, by-products ob-
tainable from the yellow pine are rosin oil, pine oil, wood
pulp and paper. On account of the threatened exhaus-
tion of pulp woods in the northern states, the pulp and
paper industry of the country is now moving into the
South. Northern spruce requires from 40 to 80 years to
attain pulpwood size-an average yield per acre of only
one-half cord of wood per year. Florida has vast tracts
of land whose soil is peculiarly adapted for the growth
of yellow pine, and where natural reforestation can take
place within fifteen or twenty years-a yield of nearly
two cords of wood per acre per year, perpetually.
Kraft paper is manufactured from the yellow pine by
the sulphate process, which being alkaline, dissolves the
pitch and yields a strong and durable product. The
Forest Products Laboratory of the United States has
pointed out that the ease and rapidity with which the
southern pine can be reproduced argues for an expansion
in the South of the wrapping paper, container board and
book paper industries, and for the development of a suc-
cessful process for the manufacture of news print from
yellow pine. Within ten or fifteen years it is likely that
the South will have as large a proportion of the paper
and pulp mills of the country as today she has of the
cotton mills. By foresight and prompt sustained action
in the work of reforestation, Florida should be able to
secure a large share of this coming southern industry.
Botanical Drugs.-A Florida industry which promises
to become of considerable importance in the culture of
medicinal plants and herbs, used for the manufacture of
certain drugs, such as aloes, cassia, cocaine, herbane,
jalap, menthol, castor oil, nux vomica, etc. The sub-
tropical climate and the soil are favorable to the growth
of many of these plants, which for centuries have been
imported from the other side of the globe.
Phosphate Rock.-The phosphate rock of Florida is
classified as "hard-rock" and "pebble" phosphate. In
the hard-rock deposits there is a wide variation in the
location, the depth beneath the surface, the extent
laterally and downwards, the quantity and the quality
and the ease of recovery of material suitable for ship-
ment. The land-pebble phosphates of southern Florida
are much more uniform in their mode of occurrence.
The best grade of land pebble rock contains about 75 or
76 per cent of tri-calcium phosphate. Hard-rock phos-
phate contains from 79 to 83 per cent. Nearly all of the
hard-rock phosphate is exported. The locations of the
phosphate rock deposits of Florida are indicated in the
accompanying map (compiled by E. H. Sellards of the
Florida State Geological Survey), which shows also the
location of lime plants, brick plants, ball clay mines and
fullers earth mines.
The principal uses of phosphate rock are (1) for ex-
port as such; (2) for the production of "ground phos-
phate rock" used as a slowly-available fertilizer; and (3)
for the manufacture of acid phosphate, the chief in-
gredient of commercial fertilizer. Smaller quantities of


the rock are used for other purposes, such as the manu-
facture of matches, phosphoric acid, and phosphates of
ammonium and sodium, etc. Some of the phosphates in
turn are used in the manufacture of baking powder, and
others are marketed, under various trade names, as clean-
ing powders. Recently considerable phosphate rock has
been used for the manufacture of double and treble-
superphosphate, and within the past few years a large
plant for the production of this high-grade fertilizer has
been established and put into operation at Tampa.
The total production of Florida phosphate rock in
1926 was 2,708,207 long tons, valued at $8,683,508.
Florida in that year produced 84 per cent of the total
production of the United States. From the beginning of
phosphate rock mining in Florida in 1888 to the close
of 1924, Florida produced 49,058,753 long tons, with a
total valuation of $192,174,145. The U. S. Geolbgical
Survey estimates that the land pebble field alone contains
at least 288,000,000 long tons of mineable phosphate
rock.
Fertilizer.-One hundred per cent of the acid phos-
phate used in the fertilizer manufactured in Florida is
made from Florida phosphate rock. Of the fertilizer
consumed in Florida, 93 per cent is manufactured within
the State. In 1925 the consumption of fertilizer in
Florida amounted to 400,000 tons, valued at about
$16,000,000.
Cement and Concrete Products.-Florida probably con-
sumed more cement per capital in 1925 than any other
state in the Union. Her consumption of portland cement
in that year was approximately 5,000,000 barrels, of
which 800,000 barrels were imported from Europe and
the remainder from other states. This year one portland
cement plant has been established in Florida, at Tampa,
with a capacity of 1,500,000 barrels per year.
The manufacture of concrete blocks, brick, tile and
sewer pipe has become one of Florida's established in-
dustries, the value of these products being probably
several million dollars annually. Concrete sewer pipe
has practically supplanted terra cotta pipe in Florida.
Clay, Kaolin.-Four plants were reported actively en-
gaged in mining sedimentary kaolin in Florida in 1925,
at Edgar, Leesburg, Okahumpka (Lake County) and
Crossley (Putnam County) respectively. The deposits
occur as a bed of white clay-bearing sand, from 6 to 30
or more feet deep, with an overburden of soil and sandy
surface materials varying in thickness from 6 to 20 feet.
The deposits as mined contain from 60 to 75 per cent of
rather coarse quartz sand. The clay is removed from
the sand by washing, the washed product representing
about 15 per cent of the original raw material. The
washed clay is a high-grade product, plastic, white-burn-
ing and refractory. It is used in various proportions
mixed with other clays in the manufacture of chinaware,
semi-porcelain, electrical porcelain, sanitary ware, and
floor and wall tile. Recently it has been used as a filler
in the rubber industry and as a paper filler. Most of
this kaolin is shipped to the potteries of New Jersey,
Ohio, New York, West Virginia, Illinois, Indiana and
other states. One Florida pottery uses this clay in making
ornamental wares, as well as floor and wall tile. With
the clays of central Georgia close at hand to furnish raw
material for the necessary mixtures, the establishment in
Florida of potteries for the production of hotel china,
sanitary porcelain and the like, is probably only a ques-
tion of time.
Fullers Earth.-Fullers earth is produced chiefly in
Gadsden and Manatee counties. Prior to 1924, Florida


FLORIDA


REVIEW










FLORIDA REVIEW


led in the production of this commodity, but in the year
mentioned Georgia took first rank, with Florida second
and Texas third. These three states produced 93 per
cent of the output in 1924. In 1923, Florida's output
was valued at $1,000,000.
Ilmenite and Zircon.-Ilmenite and zircon are pro-
duced from beach sands at Mineral City, about five miles
south of Pablo Beach, Duval county. Operations there
are carried on by Buckman and Pritchard, Inc., repre-
senting the owners, the National Lead Co., of New York.
Peat.-It is thought by some that Florida's greatest
asset consists in the two billion tons of high-grade peat
known to exist in the state. Through the medium of
the gas-producer, this peat constitutes a potential source
of low-priced power. Much of the peat contains be-
tween two and three per cent of organic nitrogen. The
producer gas from such fuel could be expected to con-
tain from 12 to 25 pounds of recoverable ammonia
(NH3) per ton of peat consumed. The ammonia could
be readily used in the manufacture of fertilizer.
In 1924 only three peat plants reported production.
The total output amounted to 2,758 short tons, valued
at $23,928, and all of it was marketed as a nitrogenous
fertilizer filler. The three companies referred to were
operating at Fellsmere, Dundee and Zellwood.


LAKE WORTH BIRDS PRIZE-WINNERS AT
MADISON SQUARE GARDEN SHOW

(Lake Worth Leader, Jan. 18, 1929)
Seven prizes on nine birds entered in the International
Poultry Exhibit at Madison Square Garden, New York
City, which got under way Wednesday, is the record hung
up by Robert G. Williams, Lake Worth poultry fancier,
according to telegraphic information received by Mr.
Williams from his brother, Ed, who is now attending the
show. Mr. Williams was unable to make the trip on ac-
count of illness.
The nine entries of Mr. Williams included cocks,
cockerels, hens and pullets. His cocks were awarded
second and fourth prizes; his hens, third and fourth; the
cockerels, third, and the pullets first and second. All the
entries were of Silver Wyandotte breed.
A significant feature of Mr. Williams' entries is the
fact that the pullets and cockerels were hatched and
raised in Lake Worth and went through the hurricane of
last September. They were young chicks when Mr.
Williams went north last summer and he left them in the
care of Mr. Fancher, who runs a poultry ranch on Lake
Worth road.
Mr. Williams is especially pleased over this feature
as the locally hatched birds were given first place over
the whole show in which over 10,000 birds from all parts
of the United States and foreign countries are entered.
It demonstrates beyond a doubt, local poultry fanciers
point out, that South Florida is an ideal location for the
poultry industry, and that it offers a world of oppor-
tunity to raisers of fancy poultry as well as those who go
into the business on a commercial basis.
Mr. Williams came to Lake Worth about three years
ago from Barre, Mass., bringing with him a few of his
prized White Wyandottes. His birds have been con-
sistent prize winners at the Palm Beach County Fair and
at other poultry shows in the state.
Mr. Williams, who resides in Groveland Park, Lake
Worth, was recently appointed a member of the board of
directors of the Palm Beach County Fair Association.


AN ABUNDANCE OF CITRUS FRUITS

(Times-Union, Jan. 29, 1929)
It seems almost providential that this year, with its
threat of an epidemic in the whole country, there should
be a magnificent crop of citrus fruit. The estimates made
last spring regarding the grapefruit and oranges that
would likely be produced in Florida this season were
later discounted somewhat. The blow that swept across
the peninsula in September was thought to have ruined a
great amount of fruit. The same blow practically de-
stroyed the fruit crop of Porto Rico, and it did knock
off a great many oranges and grapefruit in this state, as
well as injuring some fruit through being pierced by the
thorns that grow along with the juicy globes. But the
damage was not nearly as great as feared. And now it is
calculated that with everything going forward about as
expected there will be found as gathered about 20,600,000
boxes grapefruit, oranges and tangerines, when the last
of the late oranges have been picked and marketed.
Twenty million boxes of fruit means something differ-
ent, even for Florida, for there is in that splendid crop
enough to make them plentiful everywhere that citrus
fruit is appreciated. Florida is really enjoying the fruit
as seldom possible, for the abundance makes it easy for
anyone to have it-not just as an occasional treat, but to
use generously, bountifully. And the doctors and every
person knowing the value of citrus fruit as food and for
the maintenance of good health are urging the unlimited
consumption of Florida's own production.
Keeping a splendid record for health, while some sec-
tions have not fared so well, Florida is fairly reveling
in the abundance of oranges. The children, who have
heretofore only been allowed oranges occasionally, now
have all they want to eat, at almost any time. No matter
when the desire comes it is safe and healthful to eat
oranges. Orange juice is recommended for the hearty
and healthy, the invalid and the convalescent. This
season it is found that oranges may be bought in many
places. Giving the city a semi-tropic touch, the mounds
and stands and booths variously about are piled high with
the golden fruit. It is good to see this; and the en-
couragement given for greater consumption is good for
everybody.
Facts and figures from the clearing house are rather
interesting. The most recent estimate apportions the
1928-1929 crop as oranges 12,000,000 boxes, grapefruit
7,400,000, tangerines 1,200,000. Up to January 1 there
had been shipped 18,600 carloads of fruit, which meant
about 6,500,000 boxes of fruit. This is thought to be
about a third of the entire crop. The statement is that
about 14,200,000 boxes of fruit are yet on the trees with
mid-season oranges estimated at 4,800,000 boxes, Valen-
cia oranges-the late variety-3,000,000 boxes, grape-
fruit 6,000,000 boxes, and tangerines 400,000 boxes.
Probably twenty thousand cars will be loaded in the next
two or three months, and the fruit will go out in other
ways to cheer the people everywhere. Florida has con-
tributed practically a trainload of golden fruit for places
that were hard hit by influenza, and the benefit conferred
is not easy to estimate. If this shall result in a greater
appreciation of the Florida products it will be a mutual
enterprise, for, whatever the cost, an orange or a grape-
fruit is worth its price.

Are you interested in growing bulbs? The Agricul-
tural Extension Division at Gainesville has a new bulle-
tin on the subject. It is well worth reading.


FLORIDA


REVIEW








FLORIDA REVIEW 7


COUNTY TELLS HOW RAILROAD HELPS
FLORIDA

Pennsylvania Line Spends Millions to Perfect
System

(St. Petersburg Times, Jan. 5, 1929)
The Pennsylvania railroad, investing millions of dollars
in huge terminal markets, from which fruits and vege-
tables are distributed within a few hours after arrival in
many big cities of the north, has made as important con-
tribution to the development of Florida as any other
agency in the nation, said A. J. County, vice-president of
the great railroad system, now visiting St. Petersburg
for the first time.
Mr. County, accompanied by Mrs. County, came into
the city from their home in Philadelphia in a private car,
now parked at Fifth street. They have been touring over
Florida, making side trips in motor cars so that Mr.
County can obtain close up and intimate knowledge of
the resources of the state.
"This city of St. Petersburg is a remarkable com-
munity, and only a people of the finest vision could have
laid it out and built it up to its present wealth of beauty
and permanent attractions," said Mr. County, Friday.
"Our company was one of the very first great corpora-
tions of the nation which studied the wonderful possibili-
ties of this state and which has realized that Florida is no
flash in the pan.
Reveals Beauty
"Yesterday we drove through the Lake Wales section,
and we have motored about through Pinellas county, to
observe just what a wonderful state is Florida. To come
into this city, in the state so much before the world to-
day, is a revelation of what Florida is and is certain to
be. These great streets, broad and beautiful; this ideal
waterfrontage all around the city give the place a charm
that I found growing and growing the more I traveled
about. I know you must have something between 300
and 400 miles of paved streets, for I am sure I drove over
that distance, finding always something new. And the
question was suggested in my mind: In what part of the
city is the growth most pronounced?"
The distinguished visitor gave a brief survey of what
the Pennsylvania railroad has done to provide distribution
of the 100,000 carloads of fruits and vegetables shipped
north each season, a record which it is confidently be-
lieved will be broken by big increase this year.


WYANDOTTE BREEDS OF NATION MEET

(Florida Advocate, Jan. 11, 1929)
The Silver-Laced Wyandotte Breeders from every state
in the Union will assemble in Tampa for the national
convention January 29th to February 9th.
This event will be held in conjunction with the coming
South Florida Fair and will include the National Silver-
Laced Wyandotte Show. It is estimated that at least 500
birds of this breed will be brought for exhibition.
The poultry show in conjunction with the fair this year
is much larger than ever before, with more than 6,000
birds entered. Many of them are shipped from distant
states. Indications are that the coming event will be
even greater than the famed Madison Square Garden
show of New York.
An entire building will be given over to house the
pigeon show, where 1,000 birds are entered.


BULB GROWERS HERE PLEASED WITH
RESULTS

Flower Shipments Are Made Daily-Maltby &
Smith Heavy Planters in Hastings Section

(Hastings Herald, Jan. 18, 1929)
Another new adventure which is gaining much promi-
nence not only in the Hastings section, but also in the
Elkton section, is that of growing bulbs. Messrs. C. W.
Maltby and C. W. Smith, who have thirteen acres near
this city planted to bulbs, have been shipping flowers for
several weeks and have found a strong demand for them
not only in Florida cities, but in northern and western
cities.
Messrs. Maltby & Smith planted approximately one
million seed bulbs and thus far are well pleased with the
results. Many orders for flowers are being received by
wire and large shipments are made daily from Hastings
and the price at this time is around thirty dollars per
thousand, f. o. b.
Stanley Masters planted ten acres to bulbs in the
Elkton section and has been very successful in growing
them as well as finding a ready market for the flowers.
The variety grown by farmers of this section are Paper
White Narcissus, and much comment has been heard as
to the beauty of fields which are now white with bloom.
It is said that the bulbs will be harvested about the
latter part of April. After harvesting they are carefully
sorted, the blooming stock being shipped to market,
where they bring handsome prices, and the balance are
used as seed stock for the next crop.
E. D. Davis, whose farm is near Spuds, has been grow-
ing bulbs successfully for a number of years and planted
several acres this year which are already in bloom.
Bulb growing on a large scale is in line with the pro-
gram of diversified farming in the Hastings section and
is believed will be the means of bringing thousands of
dollars here that otherwise would have passed on to other
parts of the state.
The acreage planted to bulbs in this section is said to
be less than fifty, but with such satisfactory results as are
being met, it is probable that the present acreage will be
more than doubled within another year.


TOMATO PICKING IN MARTIN COUNTY

(South Florida Developer, Jan. 18, 1929)
W. W. Meggett is raising eighteen acres of farm pro-
duce on his place near the residence of E. A. Fuge. He
is specializing on tomatoes, peppers, beans and squash.
Tomato picking will begin tomorrow.
C. R. Davis began picking tomatoes on his farm south-
west of the city today. A force of men were put at
work, and shipment will be made through the Martin
County Growers' Association.
Frank Goodwin, manager of the packing house here,
said this morning very heavy shipments of cabbages are
now going forward from Fort Pierce. He deplores the
fact that not much cabbage is being raised in Martin
county, because in his estimation the soil is admirably
adapted to its culture, and this year cabbage is bringing
a good price.
L. E. Ashley is preparing to plant a large acreage of
watermelons about a half mile east of the Gaines high-
way west of the South Fork.






















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Exhibit State Department of Agriculture at Orange Festival, Winter Haven, Florida, January 22-28, 1929


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FLORIDA REVIEW 9


MILLIONS AWAIT FLORIDA THROUGH
CATTLE INDUSTRY

This Would Come Through State-Wide Eradi-
cation-Where Tick Is Gone, Dairies
Are Springing Up

(Marianna Floridan, Jan. 18, 1929)
"I know of a single investment of close to $5,000,000
which would be made in Florida if the state would enact
legislation for the complete eradication of cattle diseases
and for the reasonable protection of dairying interests.
That is merely one investment. No doubt there are hun-
dreds which would follow if assured of protection, which
Florida does not yet give."
The above quotation from a letter written by an
eastern business man to a well-known Floridian and
passed on to the State Chamber of Commerce is self-
explanatory. The day all Florida is free of the cattle
tick will mark a milestone in the economic history of the
state. Because of opposition it has never been possible
to obtain the necessary legislation to begin a tick eradi-
cation campaign on a state-wide scale, but the work has
been progressing so rapidly by districts during the past
few years comparatively little remains to be accomplished
in that direction.
Every district campaign against the tick has been beset
with difficulties, but it is notable that once the pest has
been eradicated the people quickly realize the value of
the work, and there is not a county in the state which
would return to the times of yore. Scrub cattle are
being replaced with registered stock, small dairy herds
are springing up here and there, and within the last few
months a small creamery has been established in Monti-
cello, which now is producing 8,000 pounds of butter
weekly.
J. M. Lee is an attorney at Avon Park and a member
of the legislature from Highlands county. Before com-
ing to Florida, Mr. Lee was a resident of Fitzgerald,
county seat of Ben Hill county, Georgia. Farmers and
landowners in Ben Hill county bitterly opposed cattle
tick eradication campaign in that state. They employed
Mr. Lee to represent them in the courts in an effort to
prevent the dipping of cattle, and other steps necessary.
Mr. Lee was conscientious in his belief that the eradica-
tion campaign was a bad thing, and went the legal limit
in an effort to prevent operations in Ben Hill county.
Two years ago, while the Florida legislature was in
session, Mr. Lee drove to Fitzgerald from Tallahassee to
spend the week-end. While he was there Ben Hill county
shipped its first solid carload of butter to New York.
The moment the tick was eradicated Ben Hill county
farmers began to increase their dairy herds, the cattle
of the old stock remaining showed an instant improve-
ment, and soon milk was being produced in huge quanti-
ties. A creamery at Fitzgerald for the purpose of manu-
facturing butter was a natural consequence. And in
May, 1927, it began shipping in carload quantities.
Mr. Lee now admits that while fighting the Georgia
tick-eradication campaign he was blind to its advantages.
He also declares that the people of Ben Hill county,
Georgia, to the last man, would fight any attempt to
return to the old system and the tick. Today he is one
of the most ardent advocates of tick eradication in
Florida.

The making of marmalade was started in China. Sour
oranges were used in making the first marmalade.


NEW CANNING PLANT COMES TO THIS
CITY

New York Company to Build Here and Employ
175 Workers

(Lakeland Ledger, Jan. 16, 1929)
Officials of a New York canning and packing company
will come here next week to decide on the location for a
canning plant that they purpose to have ready by Sep-
tember to can Florida citrus fruit and vegetables, C. L.
Kingsbury, of the company, states. He says that after
canvassing the whole of Florida, his company has decided
on Lakeland. The company expects to give employ-
ment to 175 men and women. A twin plant, 230 feet on
one side and 120 feet on the other, will be separated by
a spur from the A. C. L. tracks, leaving platform space
alongside of both buildings. Machinery of the latest
design will be run by electric power, it is stated, and
canning on a large scale will be carried on.
No Stock for Sale
A school will be started by the company for the train-
ing of women in the art of canning, in charge of two
proficient women from the company's plants in the north.
There is no stock for sale, it is stated, the company being
a closed corporation.
The demand for canned vegetables as well as for pre-
serves, jams and marmalades has become so great in the
north, due to the housewife's refraining from producing
such foods, has forced this company, it is stated, to come
right to Florida where vegetables can be raised quickly.
Berries and Fruits
Crushed strawberries, used in ice cream parlors, will
be packed in one gallon jars as well as in kegs; the de-
mand for strawberry preserves, jams and jelly being so
great, the company will start its own acreage on a large
scale, Mr. Kingsbury says, and he also states that samples
of soil have been sent to the company's chemists and
asparagus beds will be put out, the fresh products to be
sent by express to northern markets as well as canned
products. Trucks will be operated to and from the farms
of Polk county, the company buying vegetables and
fruits and paying cash at the farm and grove, says Mr.
Kingsbury.

CAR OF PEAS, BUT MOVEMENT LIGHT

(Everglades News, Jan. 18, 1929)
A car of English peas from the Belle Glade-Chosen
district is being loaded at Station O. B. 306, but vegetable
shipments have been made light by the cold weather
which held back growth. There is no movement from
Port Mayaca and the shipments from Canal Point and
Pahokee have been no more than about 100 hampers a
day, about 75 per cent of which is peas.

WATERMELONS ARE LOOKING FINE ON
SIX-ACRE TRACT

(Greenville Progress, Jan. 24, 1929)
A six-acre field of Hendry county watermelons are now
up about three inches high and are growing fine down
near Ft. Denaud on the W. E. Platt farm. Two acres
are plowed and ready for planting rice in February, and
two and a half acres are ready for Egyptian wheat.
The problem of raising the right kind of feed for
chickens without having to buy has been solved, in Mr.
Platt's estimation.









10 FLORIDA REVIEW


SUGAR COMPANY ANNOUNCES PLANTING
PLAN

10,500 More Acres To Be Prepared at Bare
Beach, Miami Locks, South Bay and
South and East of Mill

(Clewiston News, Jan. 25, 1929)
Announcement of the immediate cultivation of some
10,500 additional acres for sugar cane production was
made this week by P. G. Bishop, operating vice-president
of the Southern Sugar Company. The new lands to be
put under cultivation include areas east of the present
sugar mill, South Bay, Bare Beach, Miami Locks, and
the southern end of the Sugarland drainage district south
of Clewiston.
The new work is distributed as follows:
East of mill, 500 acres; South Bay, 1,000 acres; Miami
Locks, 500 acres; Bare Beach, 1,500 acres; South Sugar-
land District, 5,000 acres.
Work is to be started immediately and on the largest
single tract, in the South Sugarland drainage district, a
fleet of tractors are now at work plowing through the
tall growth in the first step of clearing and plowing the
7,000-acre field which is to be planted to cane next fall.
The announcement was heralded in local circles as be-
ing one of the most important official bulletins issued by
the sugar company officials this year, as it reflects the
expansion of the Southern Sugar activities around the
southern rim of Lake Okeechobee.
While it was generally known that the policy of the
company was to have great fields of waving sugar cane
around the entire southern rim of the lake, this is the
first official notice of the carrying out of the plan.
It was this policy, unofficially announced, which en-
couraged the two leading railroads of the state in ex-
tending their lines around the southern shore of Lake
Okeechobee, and the definite announcement of the start
of the work is accepted in Clewiston as one of the most
important announcements of the year.
With the above areas under cultivation, plantations of
the Southern Sugar Company will now extend unbroken
three counties of south Florida.

JEFFERSON STOPPED EROSION

(United States Official Record, Jan. 17, 1929)
In a letter from Thomas Jefferson to Charles W. Peale,
the portrait painter, as published by the Massachusetts
Historical Society in The Jefferson Papers, there appears
the following comment on contour plowing as a means of
checking erosion and conserving moisture. The letter is
dated April 17, 1813:
"Ploughing deep, your recipe for killing weeds, is also
the recipe for almost every other good thing in farming.
The plough is to the farmer what the wand is to the
sorcerer. Its effect is really like sorcery. In the country
wherein I live we have discovered a new use for it, equal
in value almost to its service before known. Our country
is hilly and we have been in the habit of ploughing in
strait rows, whether up and down hill, in oblique lines,
or however they lead; and our soil was all rapidly run-
ning into the rivers. We now plough horizontally follow-
ing the curvature of the hills and hollows on the dead
level, however crooked the lines may be. Every furrow
thus acts as a reservoir to receive and retain the waters,
all of which go to the benefit of the growing plant instead


of running off into the streams. In a farm horizontally
and deeply ploughed, scarcely an ounce of soil is now
carried off from it. In point of beauty nothing can ex-
ceed that of the waving lines and rows winding along the
face of the hills and vallies. The horses draw much
easier on the dead level and it is in fact a conversion of
hilly grounds into a plain. The improvement of our soil
from this cause the last half dozen years strikes every-
one with wonder. For this improvement we are indebted
to my son-in-law, Mr. J. M. Randolph, the best farmer, I
believe, in the United States."


FIRST SHIPMENT OF RAW SUGAR LEAVES
HERE

Five Carloads Shipped to Georgia Refinery as
Newly Made Sugar Fills Up Warehouse;
Bishop O. K.'s Mill Work

(Clewiston News, Jan. 25, 1929)
Clewiston's first shipment of raw sugar rolled north-
ward to Savannah refineries this week bringing into
Clewiston the first returns on Everglades grown sugar.
Approximately five carloads consisting of some 1,000
bags were shipped in the first consignment and other ship-
ments will follow periodically throughout the grinding
season 'here. The shipment will bring approximately
$12,500.
Even as the loaded freight cars were pulling out, long
strings of cars carrying cane from the fields were waiting
in line to be weighed and dumped into the mill for grind-
ing and the space in the warehouse left by the first ship-
ment is rapidly being filled up with newly made sugar.
Efficiency, which is seen throughout the mill, was
noticed too in the loading of the bags of sugar into the
cars for shipment. The 325 pound sacks are put on a
conveyor which carries them from the floor of the ware-
house into the freight car at the door, where they are
placed in the car by laborers. The railroad cars are
rolled to the door of the warehouse.
Satisfaction over the smooth operation of the mill was
expressed by P. G. Bishop, operating vice-president of the
Southern Sugar Company, who said that everything is in
fine working order and the mill is operating efficiently.
The revenue of approximately $12,500 is based on the
raw sugar alone, and does not take into consideration the
molasses or bagasse. Of every ton of cane ground there
are about six gallons of molasses for which the market
price averages 10 cents per gallon. This means that in
a 1,500 ton a day mill, such as the first unit at Clewiston,
the revenue from molasses alone will be approximately
$900 per day.
Another shipment of raw sugar is scheduled to leave
the local factory within the next few days.


SOY BEANS FOR HOGS

(Miami Post, Jan. 26, 1929)
In its soft pork investigations conducted last year in
cooperation with 13 state experiment stations the De-
partment of Agriculture found that it is possible to pro-
duce firm carcasses from hogging down soy beans and
corn if the pigs weigh as much as 125 pounds when they
are started on soy beans and they gain as much as 1.5
pounds a day. Under such conditions 70 per cent of the
pigs produced firm carcasses.










FLORIDA REVIEW


FLORIDA ICE CREAM MAKERS MEET

Second Annual Convention of State Association
Meets in Everglades Hotel

(Miami Herald, Jan. 16, 1929)
More than 35 visitors from all parts of the state are
expected here today to attend the annual meeting of the
Florida Association of Ice Cream Manufacturers in the
Everglades Hotel, starting at 1 p. m. The Miami meet-
ing is the second annual meeting, the association being
formed a year ago. Officers are J. G. Bedingfield, Tampa,
president; A. E. Stiling, Daytona, vice-president, and R.
J. Arkley, Miami, secretary and treasurer.
A luncheon will be served at 1 p. m. and the business
meeting will follow. Dr. A. W. Ziebold, executive secre-
tary of the Miami Chamber of Commerce, will make the
address of welcome and President Bedingfield will reply.
A report will be made by the secretary and treasurer.
The address by the president, who is connected with
the Frozenrite Ice Cream Company of Tampa, will be
followed by other addresses. "Plant Management," by
J. J. Johnson, Southern Dairies, Inc., Miami; "The Dallas
Convention," J. W. Clopton, secretary of the Southern
Association; "Proposed Legislation," W. J. Barritt, Sr.,
Poinsettia Ice Cream Company, Tampa; "Cooperation at
Home," Mr. Arkley, the Jersey Ice Cream Company,
Miami. Election of officers and selection of next year's
meeting place will follow.
At 8 p. m. today there will be a dinner dance at the
Coral Gables Country Club. Hosts will be the Miami
Wholesale Manufacturers, composed of the Miami Ice
Cream and Dairy Company, Southern Dairies, Inc., and
the Jersey Ice Cream Company.
Thursday morning there will be a sightseeing trip of
Metropolitan Miami and a tour of the larger ice cream
plants.

IN FLORIDA

(Tallahassee Daily Democrat, Jan. 29, 1929)
Herbert Hoover, president-elect of the United States.
Alfred E. Smith, Democratic nominee for president in
1928.
Dwight W. Morrow, ambassador to Mexico.
John D. Rockefeller.
Thomas A. Edison.
Cyrus H. K. Curtis, magazine owner.
Edward W. Bok.
Hubert Work, member of the Coolidge cabinet.
Governor Trumbull, of Connecticut.
Miss Florence Trumbull, fiancee of John Coolidge, son
of the President.
Roger W. Babson.
Jack Dempsey.
Frank Willard, maker of Moon Mullins.
Peggy Hopkins Joyce.
Senator-elect Vare of Pennsylvania.
Johnny Farrell.
Gene Sarazen.
Clark Griffith.
E. S. Barnard, president of the American League.
John Ringling.
R. E. Olds, automobile manufacturer.
Sebastian S. Kresge, chain store magnate.
Rex Beach.
Thomas Meighan, screen star.
Elinor Glynn, writer.


Walter Donaldson, song writer.
"Roxy" Rothafel, movie owner.
William J. Burns, detective.
"Buddy" De Sylva, song writer.
Samuel Insull, Chicago traction magnate.
Harvey Firestone, tire manufacturer.
Jack McLean, young tennis star.
Grantland Rice, sports authority.
John Hertz, former president of Yellow Cab Company.
Mrs. Hertz, owner of Reigh Count, winner of the last
Kentucky derby.
John McEntee Bowman, hotel man.
John Charles Thomas, baritone.
George Olsen, orchestra director.
On the Way
President Coolidge.
Lindbergh.
Mayor Walker of New York.
Henry Ford.
Count Erie Von Luckner, German war ace.
Young Stribling.
Jack Sharkey.
Babe Ruth.
Walter Johnson.
Flo Ziegfield, theatrical man.
Fred Stone, comedian.
Marion Talley, soprano.
Beniamino Gigi, tenor.

UNLOADING SPRUCE CARGO COMMENCED

Ship from West Coast with 2,000,000 Feet of
Spruce for Local Mill

(Plant City Courier, Jan. 22, 1929)
Slipping into her berth at the new Tampa Terminal
last Friday, the steamship West Katan immediately com-
menced the unloading of the cargo of 2,000,000 feet of
lumber for the Florida Spruce Box Company of this city.
Day and night shifts were inaugurated in unloading the
huge load of box material, which is being brought to
Plant City by rail.
This week is bringing many carloads of the spruce
lumber known in the west as "box shook," and in this
country as crate material. It is estimated that it will
take some 70 freight cars to transport the ship's cargo
to this city, where it will be used in the making of citrus
and other boxes.
The Florida Spruce Box Company has rented the
Fletcher building on South Collins street, and much of
the ship's cargo will be stored in that structure awaiting
a call upon it for the making up of boxes. A. E. Mc-
Intosh, vice-president and general manager of the local
firm, said yesterday that a crew of approximately fifty
men had been put on here to handle the incoming ma-
terial. The work of manufacturing boxes and crates will
be launched immediately on the spruce at the mill.
The cargo came from the port of Hoquiam, Wash., on
Grays Harbor, the largest lumber shipping port in the
world. It took approximately a month for the vessel to
make the trip from Seattle to Tampa, where it put in at
the new Terminal docks.
A number of Plant City people drove to Tampa Sun-
day to view the cargo for the local mill and the ship upon
which it traveled from the west coast. The vessel is 427
feet long and one of the largest freighters to ever put
in at Tampa, it was said.


FLORIDA


REVIEW









12 FLORIDA REVIEW


RULES GOVERNING LOADING OF WATER-
MELONS

SOUTHERN FREIGHT ASSOCIATION
101 Marietta Street, Atlanta, Ga.

January 30, 1929.
To Interested Parties:
For your information, there is enclosed herewith
memorandum of conference held in this office on Mon-
day, January 28, 1929.
It is regarded as fortunate that all parties concerned
in this important matter were able to reach a harmonious
conclusion and it is hoped that the rules, which will im-
mediately be inserted in the carriers' tariffs, will operate
towards the desired end; that is, the handling of the 1929
watermelon crop from origin to destination in such a
manner as to insure the product reaching the market and
the consumers in the best possible condition.
J. E. TILFORD, Chairman.

Memorandum of Conference Held in Association Offices,
Atlanta, Ga., January 28, 1929
Present:
Thos. D. Guthrie, Jacksonville, Fla., representing Lees-
burg, Fla., Chamber of Commerce.
A. S. Wells, Chairman, Florida Railroad Commission,
Tallahassee, Fla.
Frank E. Harrison, Jr., Tallahassee, Fla., representing
Nathan Mayo, Commissioner of Agriculture, Florida State
Marketing Bureau.
Roy E. Parrish, T. M., Sowega Melon Growers Associa-
tion, Adel, Ga.
B. B. Cheek, T. M., State Bureau of Markets, Atlanta,
Georgia.
L. E. Holloway, Atlanta, Ga.
M. C. Gay, Federated Fruit Growers, New York, N. Y.
O. T. Cardell, Ft. Valley, Ga.
P. L. Shephard, T. M., S. & A. Ry., Savannah, Ga.
H. B. Bainbridge, A. G. F. A., C. of Ga. Ry., Atlanta,
Georgia.
W. H. Henderson, A. G. F. A., A. C. L. R. R., Wil-
mington, N. C.
Robert Taylor, F. & V. Agent, A. C. L. R. R., Orlando,
Florida.
B. H. Lord, T. M., W. & T. R. R., Dublin, Ga.
H. E. Robins, A. B. & C. R. R., Atlanta, Ga.
R. F. Parks, S. C. S., A. B. & C. R. R., Atlanta, Ga.
Roy Pope, G. F. A., A. B. & C. R. R., Atlanta, Ga.
C. F. Taliaferro, G. C. A., A. B. & C. R. R., Atlanta,
Georgia.
J. P. Weisiger, A. G. F. A., A. & W. P. R. R., Ga. R. R.,
Atlanta, Ga.
W. W. Hewett, F. C. A., Ga. R. R., Augusta, Ga.
J. A. Streyer, T. M., A. S. L. R. R. Association, At-
lanta, Ga.
W. O. Wall, G. C. A., G. & F. R. R., Augusta, Ga.
E. Y. Graves, S. S. & T., S. A. L. Ry., Savannah, Ga.
W. H. Griffin, S. C. P., S. A. L. Ry., Savannah, Ga.
H. T. Lively, G. C. A., L. & N. R. R., Louisville, Ky.
G. S. Gaillard, F. C. A., C. of Ga. Ry., Savannah, Ga.
D. H. Crenshaw, F. C. A., C. & W. C. Ry., Augusta, Ga.
J. E. Tilford, Chairman, S. F. A., Atlanta, Ga.
G. S. Rains, member, S. R. C., S. F. A., Atlanta, Ga.
This conference was called to consider certain rules
governing the loading of watermelons proposed by the
carriers to be inserted in freight tariffs to govern the


movement during the coming season. The rules so pro-
posed are those shown in Submittal No. 43733.
The subject was discussed in great detail and represen-
tatives of both the shippers and carriers agreed that in
the interest of the watermelon industry every reasonable
precaution should be taken to see that watermelons are
so loaded and packed as to insure the commodity reach-
ing destination in the best possible condition.
It developed that in many and, in fact, most respects,
the rules proposed by the carriers were now being fol-
lowed by a large majority of the shippers.
The proposed requirement that bedding should con-
sist exclusively of excelsior was rather generally opposed.
This opposition was based on different grounds, includ-
ing the expense and the stated fact that there was not
now available enough excelsior to bed one-half of the
Georgia and Florida melon crops this year.
After thorough discussion it was determined to modify
Rule 1 so as to permit as bedding not only excelsior, but
also dry rice, oat or other grain straw, hay or pine straw.
No objection was found to proposed Rule 2 respecting
the compact loading of melons.
Likewise, there was no objection found to proposed
Rule 3 dealing with the installation of car door boards.
In the rules as proposed there was contained a note
recommending that the shippers install two bulkheads in
the cars. The carriers explained that this note was
recommendatory only, but some of the shippers objected
to the note being included in the rules in any form, and
in order to meet these views it was agreed that the note
should be entirely omitted.
As finally determined upon, the rules will read as
follows:
Rule 1.-Shippers shall, at their expense, line with
heavy paper the side walls of cars to the height of the
load and properly bed the floors with dry excelsior, using
not less than two bales to the car, or with dry rice, oat
or other grain straw, hay or pine straw to a thickness of
not less than six inches, and shall pad ends of cars to the
height of the load.
Rule 2.-Melons must be loaded compactly with the
least possible slack so as to prevent shifting of the load
while in transit.
Rule 3.-Shippers shall, at their expense, board car
doors from floor of car to top of load, using boards of
not less than four inches in width and one-inch in thick-
ness spaced not more than two inches apart; such car
door boards shall be flush with the sides of the car.
It was suggested that the carriers place these new rules
in the hands of their agents at the earliest practicable
moment so that shippers would be fully informed of their
requirements. Likewise, towards this end it was sug-
gested that the rules be published in bulletins issued by
the State Department of Agriculture of the various
southern states.
Mr. Guthrie presented a resolution adopted at a mass
meeting held in Leesburg, Fla., on January 26th, re-
questing that the carriers furnish the shipper or loader
of each car of melons with a copy of inspection loading
certificate. The carriers explained that this was not
practicable.

Septic tanks are no longer luxuries; they are indis-
pensable aids to farm comfort and farm sanitation. These
are concrete tanks, built below ground, which digest the
sewage and prepare it for purification by bacteria in the
top soil.










FLORIDA REVIEW


NEW STATE BOOKLET DISTRIBUTED

Attractive Booklets "Florida of Today" Issued
By State Department

(Highland County News, Jan. 25, 1929)
The Bureau of Immigration, Department of Agricul-
ture of the State of Florida, has just issued a most at-
tractive booklet, "Florida of Today." It is the popular
railroad folder size, with bright colors suggesting the
bright spots of Florida.
This booklet tells in pictures, words and figures about
the Floriday of today, treating the phases of industry,
agriculture, and sports. The facts given are all sub-
stantiated by authentic figures, most of which will sur-
prise people who have not kept themselves well informed
on the activities and progress of this state in the last few
years.
The Chamber of Commerce in Sebring will have a
quantity of these booklets on hand and will be glad to
furnish them to any that might be interested. Below we
print the introduction of this little booklet, but this is
barely a suggestion of the information and inspiration
that may be received from seeing and reading the whole
thing.
Florida has more sunshine in winter and less in sum-
mer than the Northern States. In Florida the shortest
day in the year is only about three hours shorter than
the longest day, but along the northern border of the
United States there is a difference of nearly eight hours.
This, in part, accounts for the mildness of Florida winters
and the coolness of Florida summers. The Gulf stream
brushes the southeastern shore of the State and also
modifies the climate.
Florida has the oldest permanent white settlement in
the United States. It is the last state of the Union to
be developed.
It has 35,000,000 acres; 2,841,600 acres are in water.
It lies between 240 30' and 310 north latitude, and
790 48' and 870 38' west longitude.
It has a thousand miles of coastline.
Its rainfall is fifty-six inches-nearly five feet.
It is the largest state east of the Mississippi river ex-
cept Georgia. It is equal in area to Maine, Vermont,
Connecticut and Rhode Island-four times as large as
Holland.
Its elevation is from tidewater to over three hundred
feet.
Its mean annual temperature is from 68.80 to 72.3.
Its highest temperature for 30 years was 100.7.
Its lowest was 0.20, 1899, at Tallahassee.
Florida is in the same isothermal zone as the Madeira
Islands, southern Spain, Sicily, Egypt, southern Palestine,
northern Arabia, northern India, southern China, the
Hawaiian Islands, northern Mexico, southern California,
southern Arizona, southern New Mexico, southern
Louisiana.
Florida is the land of romance, legend, song and story,
from "Way Down Upon the Suwannee River" to "The
over-sea route along the keys," and from Perdido's bor-
dered valley to St. Augustine's templed shrines.
It is bathed in the passionate caresses of the southern
sun, laved by the limpid waves of the embracing seas,
wooed by the glorious Gulf stream, whose waters, warmed
by the tropical sun, speed northeastward to temper the
climate of Europe.
An emerald kingdom by southern seas, fanned by
zephyrs laden with ozone from stately pines, watered by


Lethe's copious libation, decked with palm and pine,
flower and fern, clothed in perpetual verdure and lapt
in the gorgeous folds of the semitropical zone.

HEAVY SHIPMENT WINTER CROPS GETS
UNDER WAY

(South Florida Developer, Jan. 18, 1929)
The packing house of the Martin Growers' Association
is now like a northern beehive in June, or a South Florida
bee-tree at any time in the year. The busy bees of
agriculture are constantly bringing in their loads of
honey in the form of beans, tomatoes and other products
of Martin county farms.
Express shipments are going forward in large volume
from the platform at the depot. Every evening the
"bean special" takes on 200 or more hampers of beans,
and citrus fruits are shipped constantly. Beans are
bringing about $5.50 per hamper. Squash are bringing
two dollars a crate.
Frank Goodwin, manager of the packing house, said
yesterday peppers would sell now in Stuart at $6 per
crate if the farmers had any to sell; that is, it would not
be necessary to ship them.
Eggplant would sell here now at $6, Mr. Goodwin said;
English peas, $3; lima beans, $4.
Mr. Goodwin believes Martin county soil is peculiarly
adapted to agricultural purposes, and foresees a great
future in this line for this entire section. The principal
need, however, is more farmers.
"I want to start a buyers' platform here in Stuart,"
said Mr. Goodwin yesterday. "It will take a little time,
but when I get it under way it will make good business
for anyone who wants to farm in this part of the country,
and will make money plentiful in Stuart.
"When I get the system started, all the grower will
have to do will be to produce his stuff on the farm and
bring it here and place it on the platform; he will not
have to worry about sending it away to northern markets.
There will be buyers living right here in Stuart, and they
will pay cash for farm produce.
"I am going to New York next summer with the pur-
pose of getting the big buyers interested in Martin
county. I know that if I can promise them the volume,
they will send buyers to locate here. We must have a
lot more farming, though, to get the system started.
"I am selling an immense lot of stuff on the platform
at Fort Pierce every day. Hucksters and peddlers buy
of me there from all the East Coast towns-Miami, West
Palm Beach, Daytona Beach and all the rest. In a year
or so we can have just as complete a system here. I
shall be at Stuart every day throughout the season. I am
particularly desirous of building up this particular field,
for I see great possibilities in it."
Mr. Goodwin said Martin county is one of the best sec-
tions in Florida for strawberry culture, and could be
made to surpass Plant City and Starke in this respect if
proper methods for development were adopted.
"The only trouble is that at first the big northern buyers
are 'leery' about a new field," said Mr. Goodwin. "They
have to be shown. But if we were to start now and work
the right kind of propoganda-at the same time produc-
ing the goods-we could have a strawberry gold mine
here in time."

Permanent pastures of carpet grass and lespedeza will
grow in our woodlands. In this way the land may be
utilized for growing timber and growing cattle.


FLORIDA


REVIEW








14 FLORIDA REVIEW


NEW PEANUT INDUSTRY GETS THRIVING
START AND ORDERS POUR IN

A. H. DeVane and L. L. Bean Add Another
Plant to Lakeland Payroll Concerns

(By Hervey W. Laird, in Lakeland Ledger, Jan. 20, 1929)
One order of 800 pounds is an indication of the busi-
ness that is being done by the new peanut and peanut
butter factory in Lakeland. It is named the French
Fried Peanut Corporation, with L. L. Bean, of Lakeland,
president, and A. H. DeVane, of Lakeland, secretary and
treasurer. So far the output is salted peanuts in bags
and peanut butter sandwiches.
The plant is located over the Piggly Wiggly stores on
Main street. The present force of about 50 is being in-
creased in the beginning of the week by forty girls and
women to make the sandwiches. The whole floor is used
for the cooking and the packing of the products. The
peanuts come from Suffolk, Va., where they are shelled
but not peeled. In ten days the output will include pea-
nut butter for wholesale, and in a short time, perhaps a
month, candy will be added to the line.
How It Originated
Some time ago a son of Mr. DeVane was passing
through Sebring and bought a bag of salted peanuts.
They pleased him so he induced his father to secure him
a sales territory. So impressed was Mr. DeVane with
the quality of the goods that he sought to buy and did
buy the plant. It was moved to Lakeland and will be
enlarged and extended. Three hundred pounds of pea-
nuts are now being used every day, and the plans now
in force anticipate that this will be rapidly increased.
Peanuts and candy is to be the line and there is money
in sight to make the whole thing a big thing for Lakeland
and the state.
Mr. DeVane is one of the old backers of Florida and
Lakeland. He has a fine faith in the state and the sec-
tion. He is giving this plant the same vigorous service
he has given his other many enterprises and the fact
that he has the force up to almost 100 people is an in-
dication of what is in his mind and the mind of others
backing the movement.


MIAMI AIR MEET OF GREAT VALUE

Attention of World Is Drawn to This City as
Airport

(Dade County Times, Jan. 11, 1929)
The Miami All-American Air Meet held January 7 and
8 at the municipal airport as a dedication ceremony, drew
pilots and airminded people from every state in the
Union and from the nearby Central American States.
Many notables and government officials expressed the
opinion that Miami is about to assume an important
position as an international airport, and proof of this is
seen in the speedy development of the mail and passen-
ger routes of the Pan-American Airways, Inc. January
9 was given over to the dedication of the new airport of
the Pan-American Airways and the official inauguration
of mail and passenger service to Havana, San Juan, Porto
Rico, and to Nassau. Later the service is to be extended
to Colon and finally to many points in South America,
eventually circling the Antilles and forming a transporta-
tion loop from Miami to Havana to Colon, to Baranquilia,
Port of Spain, Guadaloupe to San Juan to Havana and


back to Miami. The lines will also extend to other points
and form a gigantic network of airways all over the
Southern Hemisphere, according to preliminary survey
reports.
At the municipal airport where the air meet took place
will be conducted the Curtiss Flying School. It is now
the terminal for the Pitcairn Airmail Service instituted
December 1st to Atlanta, New York and Chicago. Other
uses are being found for it each day.
The University of Miami is to institute the ground
school department of the Curtiss Flying School and in-
struction is to begin next week in that branch. Plans are
being formulated for the development of the only air
college in the United States at the University of Miami.
With the exhibitions and contests of airplanes and
pilots at the airport went a large number of social affairs
to make the Air Meet the success that it was. Mrs.
James H. Gilman entertained at a tea Tuesday after-
noon. Pilots and notables were entertained at a formal
dinner at the Roney Plaza by the City Aviation Board
Wednesday night, and this was followed by a brilliant
aviation ball at the Nautilus hotel.
More than 100 planes and pilots took part in the air
meet, some of them coming from points as much as 3,000
miles distant. Some of these pilots will remain in the
Miami area for some time, but the Army, Navy and
Marine planes are already en route to their stations.
The Navy dirigible Los Angeles, which was supposed
to have been in Miami Wednesday to assist in the dedica-
tion ceremonies for the Pan-American Airways airport,
was delayed in starting by high cross winds and had not
arrived Thursday, although it was known to be in Florida
and en route to Miami. It was expected over Miami after
it has stopped at the base ship Potoka, in Apalachicola
bay, for fuel.

STRAWBERRIES

(Bradenton Herald, Jan. 24, 1.929)
The first carload of strawberries to ever go out of
Manatee county was shipped yesterday under the direc-
tion of the Manatee Growers Association. Twenty-five
or thirty growers had an interest in the shipment, which
has an estimated value of from $3,000 to $4,000.
The mere movement of a car of strawberries under
normal conditions is not a thing to excite comment. But
in this case it was different. Strawberry culture in this
county is new. In fact the industry has not yet laid
aside its swaddling clothes. But already its possibilities
are clear and the promise that is held out is appealing.
Those who turned to strawberries last year have demon-
strated the possibilities of berry culture in this county.
Aside from further diversifying their crops these farmers
have proved that berries can be brought in early here
and the early berries get the biggest money. Manatee
county should have been growing strawberries all the
time, but her farmers didn't know this.
Prospects are bright for a good season throughout the
section. This is especially pleasing for the success of our
urban centers. The progress they make hinges almost
wholly on the prosperity of the rural sections. If the
farmer makes money this condition always finds a re-
flection in all other lines of endeavor.
The Herald congratulates our farmers on the initiative
they have shown. We are delighted with the success that
has crowned their efforts and hopeful that many more
cars of berries will go out and find good prices on the
northern markets.










FLORIDA REVIEW


CABBAGE SHIPPERS ARE LOADING MANY
CARS AT COLEMAN

Already Twenty-one Cars from There Have
Rolled at Good Prices

(Leesburg Commercial, Jan. 26, 1928)
Last week twelve cars of cabbage were shipped from
Coleman, bringing the total for the season up to 21. It
is estimated that the production in the immediate vicinity
of that place will be about 200 carloads this winter.
Philadelphia received four of the cars sent out in the
period, Baltimore three, New York two and Boston, St.
Louis and Richmond one each.
During the early part of the week prices realized netted
the growers $1.00 per hamper, f. o. b. loading point, giv-
ing them returns generally considered quite satisfactory.
In the past two or three days, however, markets have been
reported as considerably "off." Recovery early next
week is hoped for by the Coleman shippers.
Chief shippers from Coleman are R. C. Bridges, who
dispatched six cars last week; H. K. Crenshaw, with five
cars to his credit; and G. W. Franklin, who moved one
car. Quality of the output was excellent, it is stated, and
as there has been little Texas cabbage shipped, operators
are at a loss to understand the drop in prices.
Three cars were shipped from Leesburg during the
week. They were handled by J. C. Lee, Sr., J. C. Sanders
and the Leesburg Truckers Association. All went for-
ward, prices on arrival, it is stated.
Webster shipments of strawberries now aggregate over
200 pony refrigerators. All have gone to New York. The
crop is now ripening more rapidly than at any previous
time.
A pony refrigerator contains from 32 to 80 quarts.
During the past week prices secured netted producers
twenty-five cents a quart.

STORY OF SANFORD CELERY INDUSTRY IS
FILMED FOR EASTMAN

(Times-Union, Jan. 28, 1929)
Sanford, Jan. 27.-The story of the growth of Sanford
celery from the time the soil is prepared until the product
is placed in stores for retail distribution will be told all
over the world in general and throughout the United
States in particular in a motion picture film which has
just been completed for the Eastman Foundation of
Rochester, N. Y.
Approximately 4,000 feet of film has been shot in
local celery fields during the past three weeks. Baking
of the picture has been in the hands of Don Malkames,
representing the De Frenes Company, which has been
employed by the Eastman Foundation to prepare this and
hundreds of other educational pictures that are to be
made available for high schools, colleges and other insti-
tutions of learning.
The celery picture probably will be made in two reels,
each of 1,000 feet, Mr. Malkames said. Scenes in the
marketing district of New York City have been completed
for some time, and with the finishing touches added to
the local part of the film the pictures will be ready for
distribution.
Included in the film are also some shots of other veg-
etable crops grown in this vicinity. Celery planting
scenes were taken on the American Fruit Growers farm,
while lettuce production views were obtained on one of
the Chase & Company tracts. Pictures were also taken


on the farm of Robert Meriwether and that of T. I. Haw-
kins showing how celery is cut and prepared for market.
The Eastman Foundation, organized and endowed by
George Eastman, camera magnate, is spending an enor-
mous sum in making the educational pictures, according
to Mr. Malkames. Films of every kind of industry are
being made for the benefit of students throughout the
world.

WHEELS WILL BEGIN TQ TURN AT FOSHEE
MANUFACTURING PLANT

Mammoth Lumber Plant Following Several
Years of Idleness Will Again Become a
Scene of Strenuous Activity

(Melbourne Sentinel, Jan. 18, 1929)
The wheels of Melbourne's biggest industrial plant, the
Foshee Manufacturing Company, will begin to turn next
Monday or Tuesday. Bruce Foshee, the company's gen-
eral manager, told the Sentinel yesterday that every effort
was being made to start off Monday morning.
The Foshee Manufacturing Company is what was
formerly the Union Cypress Lumber Company. The
present owners purchased the property more than a year
ago, since which time work has been going on to make
the plant in readiness for operation.
That this will be Melbourne's biggest industrial plant
is evidenced by the fact that more than 165 men will be
employed in its operation and the operating expenses
will approximate $1,000 a day, or $25,000 per month,
three-fourths of which will comprise a payroll.
This is one of the largest lumber plants in the entire
state or in the south for that. The holdings of the
company in addition to the large manufacturing plant
here in the city includes thousands of acres of land from
which the timber will be cut. In addition to this is the
line of railroad, some 22 miles in length, over which the
logs for cutting into lumber will be brought into the mill.
At present this line of road reaches about 2% miles be-
yond Deer Park east of the city and on the Melbourne-
Kissimmee highway. As requirements demand, this road
will be extended into the timber territory, this having
been practically doubled since the new owners came into
possession of the property.
The company will do a general wholesale and export
lumber business, manufacturing both rough and dressed
lumber. Already the company has large export orders
awaiting production.
That the Foshee Manufacturing Company is a big asset
to Melbourne goes without the saying and there will be
general rejoicing among the business of the community.
It is not expected the mill will be operating to its full
capacity under 30 days and when this is done the out-
put of lumber is expected to approximate a million and a
quarter feet a month.
The Sentinel congratulates the company and the citi-
zens of Melbourne upon the fact that this big industrial
plant is again to operate, and wishes for the company
that measure of success that should at all times reward
honest effort, personal endeavor and the spirit of pro-
gressiveness as is shown by the men composing the
Foshee Manufacturing Company.

Corn grown after hairy vetch at the Experiment Sta-
tion this year gave a yield of 23 bushels per acre, while
a check plot nearby gave a yield of nine bushels. The
check plot was seeded to oats last fall.


FLORIDA


REVIEW









16 FLORIDA REVIEW


MAYPORT TO HAVE $200,000 PLANT

Manufacture of Fish Scrap and Oil Is Purpose

(St. Augustine Record, Jan. 24, 1929)
Jacksonville, Jan. 24.-Representing an investment of
more than $200,000, a plant for the manufacture of fish
scrap and oil is to be established at Mayport, it was an-
nounced here last night by Charles S. Wallace of Moore-
head, N. C., president ,of the newly formed Mayport
Fisheries Company, Inc. Mr. Wallace and associates
have similar interests in North and South Carolina and
other points along the Atlantic coast.
Dredging work on the channel leading to the proposed
docks was begun yesterday by Parkhill Dredging Com-
pany, it was announced by George W. Parkhill, president.
His company also will build the docks for the plant, he
said.
The plans will be located adjacent to the Florida East
Coast railway's terminals and on the site of the men-
haden fish plant operated there for some time, but which
was destroyed by fire a number of years ago.
Under the plan as announced last night by Mr. Wallace,
the company will use either six or eight boats of its fish-
ing fleet in this vicinity, the operations to begin with May
of this year, when the plant is to be ready for use under
the contract stipulations.
The Mayport plant will be operated from May until
October of each year, menhaden and small fish of an in-
edible class being used, it was explained, in the making
of scrap for fertilizer and poultry feed use and the pro-
duction of fish oils for general distribution.
With October the fleet of boats will move off the North
Carolina coast with the migration of the fish schools into
that area, operations being continued on a year-around
basis by Mr. Wallace's interests.
Menhaden are a compressed shadlike clupeoid fish, ex-
ceedingly abundant off the coast of the United States.
They usually run from twelve to eighteen inches in
length, traveling in schools. Though little valued in the
United States as a sea food, many barrels of salted men-
haden are shipped to the West Indies each year, accord-
ing to information here.


CANDY MACHINE BUILT HERE

(Lake Wales News, Jan. 17, 1929)
A machine for the manufacture of high grade choco-
late candies has recently been completed by F. H. Woolf,
of Lake of The Hills, and is being put to use in produc-
ing delicious peanut clusters. The machine, which is
heated and driven by electricity, is operated by one per-
son and has a capacity of 500 pounds of the confection
a day. This apparatus is the result of six months' experi-
ment and work.
Mr. Woolf's machine is entirely automatic. Material
placed in the hopper is mixed, molded and delivered on
oilcloth plats without being touched by hand. After be-
ing allowed to cool for a short time, the candy is ready
to be packed for sale. The first batch of 550 pounds
was just recently turned out and sold to the five and ten
cent store in this city. Mr. Woolf expects to manufac-
ture candy for local sale if he finds a demand for it, and
may go into the business more extensively later on.
The clusters are delicious, being made of the best milk
chocolate and peanuts especially roasted in a machine
which Mr. Woolf designed and built.


Mr. Woolf came to this vicinity about a year ago from
Elgin, Illinois, and built a fine stucco home at Lake of
The Hills. He has been in the candy business for twenty-
six years, having served as superintendent in some of the
largest plants in the country, where he learned the secrets
of making chocolate confections. Since retiring several
years ago he has designed and built eight machines, one
of which had a capacity of 3,500 pounds a day.

FLORIDA'S FIRST PAPAYA SHOW IS HELD
AT MIAMI

(Tampa Tribune, Jan. 23, 1929)
Miami, Jan. 23.-(A. P.)-The first papaya show and
display to be held in the world was formally opened to-
day by Mayor E. G. Sewell, of Miami, in an address pre-
ceding a papaya pageant here. The pageant portrayed
the value of the fruit through the media of gaily cos-
tumed children who paid homage to a papaya king and
queen. The pageant was held in front of the Miami
Daily News tower.
Dr. David Fairchild, of Miami, and an authority on the
product, will be the principal speaker at a banquet which
will conclude the papaya week observance here on Friday
night.

BEAN PRICES BRING PROSPEROUS TIMES
TO FELDA FARMERS

(Clewiston News Special, Jan. 25, 1929)
Felda, Jan. 24.-The high price of beans during the
past few weeks has materially benefited the farmers in
the Felda section. Felda is one of the best sections for
raising beans in the country, and the farmers are very
enthusiastic and hard workers. The soil is rich and
adapted to the raising of vegetables. The section is a
distinct asset to Hendry county.
Everybody in Felda is planting vegetables and unless
something unforeseen occurs they will have a big crop
at picking time. Because of the high quality of vege-
tables raised near Felda, that community is rapidly com-
ing to the front as an agricultural center.

JACKSON COUNTY MOST INVITING

(Marianna Floridan, Jan. 18, 1929)
W. H. Johnson, native of Jackson county, who has re-
sided at Castleburg, Ala., for several years, has returned
to "Old Jackson" to live. He has made strawberry cul-
ture his specialty. In a visit to the Floridan office this
week he said:
"I wish some of the leading citizens of Marianna would
go to Castleburg in strawberry time and see the thou-
sands of dollars this one product brings. The section
south of Marianna is far superior for extensive straw-
berry growing and if Marianna will organize a market-
ing system I will see to it that next year many thou-
sands of dollars of strawberries are grown in Jackson
county. It is a big money crop and will make big busi-
ness for Marianna merchants as well as the growers.
There is no soil anywhere better for strawberries than in
Jackson county."

Twelve club girls and boys from Florida were given
trips to the International Club Congress held in con-
nection with the International Livestock Show at Chicago
this year. 4-H club work pays in more ways than one.




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