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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
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STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00065
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00065
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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    "America's amazing advance" - Can the farmer keep up?
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jfloriba 3 ebiet

PUBLISHED SEMI-MONTHLY BY


BUREAU


OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


FEBRUARY 4, 1929


TABLE OF CONTENTS


"America's Amazing Advance"-Can the Farmer Keep Up? ...
Value of Important Farm Crops of U. S. for Year Just Ended .....
F lorida F fishing F acts .... .... ........... .... .... .... ....... ....
The Florida Sugar Bowl- A Business Romance .............................
Tam pa to W in New Fruit Firm .......... .. ..................................
P eanuts B ring $100 ........ ... .. .. ................... .. .. .. .
Timber Export at Pensacola Grows Heavy... .. ...
Farmers Reap Hotel Harvest ............ .. .... ....
Tomato of Florida Is Topic of Radio .
Ship Shrimp in New W ay ......... .......... .. .
Okra as a Florida Vegetable Crop ..... ........ ....
Utilities Expanding in Florida ................... ...
Ocala Ships First Car of Cabbage .... .............. .......................
Dania Tomato Day Is Planned for April ...............
B ack U p and L ook .. ...... .... .. ..... .. ............ ... ... ..
Seven Times the Power of Niagara ..... ...
Exhibit Florida Department of Agriculture. Terminal Station,
Jacksonville, Florida (Illustrations).... ........ .. .......
Sugar Plant Has Modern Appointments __ ......
Berry Shipments Are Near First 100,000-Quart Mark ...........
Marion Farming Increases .... .. .......... ......
Green Corn Graces Christmas Day Feast at Ft. Denaud Home....


Page
New Atlantic Coast Depot Is Opened in Webster Ceremony.......... 12
Columbia County Farmers Putting in Big Acreage for Present
Y ea r .. ......... ...... ......... ..... .................................. ..... 12
Florida Phosphate Lands Acquired by Cyanamid Company.......... 12
Strawberry Grading Rules Are Sent Out......................................... 13
Jacksonville Timber Sold for $265,000.................... ...... ... ..... 13
Large Scale Chick Raising Begins................................ ............. 13
First Carload of Sanford Celery Is Shipped North................. 13
Potato Planting Will Reach Peak During Week ........ .... ...... 14
Many Inquiries About Florida Are Received .......... ............ 14
Friendly Interest Is Shown by Railroad.......................................... 14
Raising of Cukes in State Profitable..... .. ........ .................... 14
Teachers of Nation Invited to Florida ... ...... .. ................... 14
Citrus Canning Plant at Forest City to Reopen ......... .................. 15
Bee Keepers of Liberty County Are Organized............................... 15
Factory To Be Opened in Jacksonville .............. ... .................... 15
More British Vessels Come to Tampa for Citrus for Old World.... 15
Florida Fruit To Be Shown in New York ..................................... 16
Five Cars of Fruit and Two of Shrimp Shipped During Week ..... 16
Shipped Carload of Collard Greens ............ ..................................... 16
Sanford Celery Precooling Plant Largest in World.......... ....... .... 16
Sponge Sales Are $70,000 This M onth ....................................... ..... 16


"America's Amazing Advance"-Can the Farmer Keep Up?

By NATHAN MAYO, Commissioner of Agriculture


SN the Manufacturers Record of January
17th, Editor Richard H. Edmonds gives
a vivid statement of "America's Amazing
Advance." This is a three-page editorial,
written in Mr. Edmonds' characteristically vig-
orous style, and should be read by every indi-
vidual who desires to keep posted as to the
nation's material progress.
Following are a few high lights in Mr. Ed-
monds' paper:
Our national wealth is now about four hun-
dred billion dollars. This national wealth, from
our three main sources-manufacturing, miner-
als and agriculture-is being increased by about
eighty-five billion dollars per year.
Our foreign trade now amounts to more than
nine billion dollars per year-or an increase of
over three hundred per cent during the last
twenty years.
Our manufacturing has grown from seven-
teen billion in 1906 to about sixty-three billion
in 1928-or an increase of more than three
hundred fifty per cent.
From eleven and one-half billion in savings
deposits in 1918, we have grown to total de-
posits of more than twenty-eight billion-a ten-
year increase of two hundred fifty per cent. The
total bank deposits of all kinds are now more
than fifty-three billion-an increase of almost
five hundred per cent in twenty-five years.


Life insurance policies now aggregate the
huge sum of one hundred billion in the United
States, which is an increase of more than three
hundred per cent in ten years.
The total investment in railroads is now more
than twenty-four billion dollars-a ten-year in-
crease of almost fifty per cent. Six hundred
and fifty million dollars were expended for new
railroad construction in 1928. Almost three
billion tons of freight were hauled.
The aggregate assets of all corporations are
over one hundred fifty billion dollars.
About twenty-five million automobiles are
now in use, and six million new ones to be built
in 1929. We now spend about fifteen billion
dollars per year on cars.
The mineral production of the nation now
amounts to about five and one-half billion
dollars per year-an increase of over four hun-
dred per cent since 1905.
Reference to the above statements will con-
vince anyone that our nation is making almost
marvelous strides in the production of wealth.
The United States leads all other nations in
money-making. The world has never known
such advance in things material as this nation
has made within the last quarter of a century.
But in this burst of economic speed, have all
classes kept the pace? We believe most think-
ers are agreed that they have not. The indus-


Vol. 3


No. 17








2 FLORIDA REVIEW


trialization which has taken place in America
these past few years has not been good for agri-
culture. In his earning power, in his buying
power, in his proportionate sharing of the fruits
of labor, the American farmer has steadily
slipped backward.
While values of practically all other indus-
tries have increased from one hundred to five
hundred per cent since 1900, as is shown by
Mr. Edmonds, the value of farm production has
actually declined NEARLY THIRTY-THREE
PER CENT since 1920. In the crop year of
1919-20 the farmers of the United States pro-
duced crops valued at more than twenty-four
billion dollars. In the crop year of 1925-26 the
value had gone down to less than seventeen
billion dollars. Agriculture has taken a place
far behind manufacturing. The factory now
has an aggregate output almost four times
greater than the farm, and the outlook is for a
steadily increasing disproportion between the
two industries. If we go on as we have been
going, it is plain that farming will become a
minor instead of a major industry.
Here we quote from a speech made by Calvin
Coolidge before the Association of Land Grant
Colleges in 1924. Although this speech was
delivered more than four years ago, it is just as
sound and just as appropriate now as it was
then. President Coolidge said:
"In a very few years the natural increase of
population and the inevitable tendency to in-
dustrialization will place us among the nations
producing a deficit rather than a surplus of
agricultural staples. We were fairly on the
verge of that condition when the World War
gave a temporary and artificial stimulation to
agriculture, which ultimately brought disastrous
consequences. Even today, if in making up our
balance sheet we include our requirements of
coffee, tea, sugar and wool, we already have a
considerable agricultural deficit. It may not be
generally known, but even now we consume
more calories of food in this country than we
produce. The main reason is that we do not
raise near enough sugar. Our only agricul-
tural exports of consequence are cotton, meat
products, and wheat; and as to the two latter,
it must be plain that the scale will shortly turn
against us. We shall be not only an agricultural
importing nation, but in the lives of many who
are now among us we are likely to be one of
the greatest of the agricultural buying nations.
"In this lies the assurance to the American
farmer that his own future is secure enough.
But he must readjust his methods of production
and marketing until he comes within sight of


the new day. Our immediate problem has been
to carry him through the intervening period of
abnormal and war-stimulated surpluses. After
that, we shall face the real problem of our long
future, the problem of maintaining a prosper-
ous, self-reliant, confident agriculture in a coun-
try preponderantly commercial and industrial.
It has been attested by all experiences that
agriculture tends to discouragement and deca-
dence whenever the predominant interests of
the country turn to manufacture and trade. We
must prevent that in America."

(Editorial Note.-We print below a letter written by
Prof. B. V. Christensen of the University of Florida,
Gainesville. This letter gives correct advice as to the
fertilization of plants in seed beds and also of larger
growing plants. We believe it will be of value to many
of our readers.)
January 7th, 1929.
Mr. E. A. Boerger,
1196 N. W. 36th St.,
Miami, Florida.
Dear Mr. Boerger:
Your letter of December 31st, addressed to Department
of Agriculture, Tallahassee, has been referred to this
department for reply.
For fertilizing young plants in seed beds, and larger
growing plants during the dry season, we use one tea-
spoonful of sodium nitrate per gallon of water. Our
method of application is: First, sprinkle the plants lightly
with water, then spray with the fertilizer solution (one
teaspoonful of sodium nitrate to one gallon of water),
and then sprinkle with water again to wash the fertilizer
from the plants to prevent injury. This procedure is
followed once every two weeks.
During the rainy season we apply sodium nitrate in
the solid form by sprinkling it around the base of the
plant so that it will be carried down to the roots when
it is dissolved. Sprinkle very lightly and apply once in
every two or three weeks, depending on the amount of
rainfall; the heavier the rains the more often it will be
necessary to fertilize.
For house plants we either spray or use the solid form,
depending on convenience. However, one must keep in
mind that the fertilizer is exhausted in proportion to the
amount of water applied in watering, and hence, must be
applied accordingly. For example, plants which are
watered lightly should be fertilized sparingly and at
longer intervals.
Very truly yours,
B. V. CHRISTENSEN,
Professor of Pharmacognosy and Pharmacology.

Wonderful are the agricultural possibilities of Florida.
Down in the Everglades this New Year's farmers who
so desired ate practically an all home-grown dinner. De-
licious fruits for an appetizer to start the feast; blushing
red tomatoes, roasted corn on the ear, crisp heads of
lettuce, cooling cucumbers, squash, beans, English peas
and numbers of other vegetables; home-cured ham from
the smoke house, fried chicken, eggs and roast turkey.
Everything produced in Florida but the coffee. Even
the sugar is made in the Everglades.









FLORIDA REVIEW 8


loriba &6idu
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO... .............. Commissioner of Agriculture
T. J. BROOKS ..... .......Director Bureau of Immigration
PHIL S. TAYLOR........ ................. Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
Vol. 3 FEBRUARY 4, 1929 No. 17

VALUE OF IMPORTANT FARM CROPS OF
U. S. FOR YEAR JUST ENDED

(Farm and Live Stock Record, January, 1929)
Last year's harvest of important farms crops, including
fruit and commercial truck crops, has been valued by the
department of agriculture at $8,456,052,000, compared
with $8,552,563,000 in 1927. The values were based on
December 1 for seasonal prices paid to farmers and are
as follows:
Corn production was placed at 2,839,959,000 bushels,
valued at $2,132,991,000. The combined winter and
spring wheat crop was 231,015,000 bushels, valued at
$210,897,000. The cotton crop, combining the value of
lint and seed was valued at $1,523,512,000. Hay, includ-
ing tame and wild, totaled $1,243,359,000.
The total production of each crop and its value, based
on December 1 for seasonal farm price, were:
Corn production, 2,839,959,000 bushels; value, $2,-
132,991,000.
Winter wheat, 578,964,000 bushels; value, $599,-
547,000.
Spring wheat, 231,075,000 bushels; value, $210,-
897,000.
All wheat, 902,749,000 bushels; value, $877,193,000.
Oats, 1,449,531,000 bushels; value, $592,674,000.
Barley, 359,868,000 bushels; $197,128,000.
Rye, 41,766,000 bushels; $36,067,000.
Buckwheat, 13,163,000 bushels; $11,525,000.
Flaxseed, 19,321,000 bushels; $38,857,000.
Rice, 41,881,000 bushels; $30,077,000.
Grain sorghums, 142,533,000 bushels; $88,471,000.
Cotton, 14,373,000 bales; $1,291,589,000.
Cottonseed, 6,390,000 tons; $231,923,000.
Hay (tame), 93,031,000 tons; $1,148,283,000.
All hay, 105,593,000 tons; $1,243,359,000.
Clover seed, 1,106,000 bushels; $18,038,000.
Beans (dry-edible), 16,598,000 bushels; $66,639,000.
Soy beans, 16,305,000 bushels; $29,282,000.
Peanuts, 1,230,390,000 pounds; $56,082,000.
Cow peas, 13,395,000 bushels; $25,822,000.
White potatoes, 462,943,000 bushels; $250,043,000.
Sweet potatoes, 77,661,000 bushels; $72,680,000.
Tobacco, 1,363,501,000 pounds; $254,322,000.
Sugar beets, 7,040,000 tons; $50,525,000.
Sugar cane (La.), 2,540,000 tons; $10,080,000.
Cane syrup, 21,783,000 gallons; $16,596,000.
Sorghum syrup, 26,972,000 gallons; $24,683,000.
Brook corn, 45,500 tons; $4,850,000.
Apples, 184,920,000 bushels; $185,126,000.
Peaches, 68,374,000 bushels; $63,649,000.


Pears, 23,783,000 bushels; $24,246,000.
Grapes, 2,636,076 tons; $49,041,000.
Oranges (Cal.) and (Fla.), 43,000,000 boxes; $130,-
500,000.
Grapefruit (Fla.), 8,000,000 boxes; $20,400,000.
Lemons (Cal.), 7,100,000 boxes; $22,720,000.
Cranberries, 531,000 barrels; $3,743,000.
The total production and price paid for the principal
commercial truck crops were:
Asparagus, production 9,235,000 crates; value, $13,-
928,000.
Beans, snap, 147,200 tons; $14,940,000.
Cabbage, 976,000 tons; $23,488,000.
Cantaloupes, 15,521,000 crates; $20,361,000.
Carrots, 6,400,000 bushels; $4,595,000.
Cauliflower, 4,987,000 crates; $5,509,000.
Celery, 1,173,000 crates; $14,005,000.
Corn, sweet, 536,400 tons; $6,896,000.
Cucumbers, 8,535,000 bushels; $8,998,000.
Eggplant, 896,000 bushels; $777,000.
Lettuce, 18,589,000 crates; $31,530,000.
Onions, 19,025,000 bushels; $22,574,000.
Peas, green, 277,000 tons; $19,848,000.
Peppers, 4,418,000 bushels; $4,091,000.
Potatoes, early, 55,368,000 bushels; $31,047,000.
Spinach, 138,200 tons; $7,653,000.
Strawberries, 324,999,000 quarts; $44,440,000.
Tomatoes, 1,405,400 tons; $40,940,000.
Watermelons (number), 61,773,000; $10,958,000.

FLORIDA FISHING FACTS

(St. Cloud Tribune, Jan. 10, 1929)
The United States Bureau of Fisheries recently issued
a bulletin under the title of "Trade in Fresh and Frozen
Fishery Products and Related Marketing Considerations
in Jacksonville, Florida," by R. H. Fiedler, an agent of
the bureau. He says: "Possibly no other city in Florida
is so favorably situated with respect to productive
centers, transportation and warehouse facilities as is
Jacksonville." During the marketing year of 1927 the
dealers of the city handled a total of 8,467,000 pounds of
forty-eight kinds of fish, and shipments were made to
twenty-five states. The consumption of fish in Jackson-
ville amounted to 3,743,000 pounds. Mullet, Spanish
mackerel, sea trout, fresh water bream and shrimp con-
stituted about 60 per cent of shipments. The facilities
for reaching Jacksonville are so complete that it is possi-
ble for dealers to assemble less than carload shipments
originating in Florida into carload shipments to bill
direct to northern cities. Thus small Florida producers
shipping only a few barrels at a time are able to obtain
a carload rate on their products from Jacksonville to
destination. There were ten wholesale and twenty-four
retail dealers of fish in the city in 1927. Peddlers who
catch their own fish can sell the same without license, but
all others must pay a license fee of $5 a year. It is the
opinion of Mr. Fiedler that if proper display was made
of fish the consumption could be largely increased. By
the last census the West Coast of Florida was foremost
among the Gulf states in the importance of her fish-
eries, with 5,827 persons employed, $4,160,511 invested
and a production of 73,266,267 pounds of fishing
products, valued at $4,026,227, compared with 17,793
persons employed and a production of 160,224,042
pounds in Alabama, Mississippi, Louisiana and Texas,
Florida's catch being nearly half of the total of the Gulf
states.










FLORIDA REVIEW


THE FLORIDA SUGAR BOWL-A BUSINESS
ROMANCE

(Orlando Sentinel, Dec. 5, 1928)
The development of the sugar industry in Florida
around Clewiston constitutes a veritable business
romance and on such a large scale that the majority of
people have not yet gotten adequate conception of its
magnitude or its possibilities. Involved in the study is the
falling off in Louisiana yield, the efforts made to bring
back that famous territory, the search of the Celotex
company for new baggasse supplies in the United States
and the building of a great industry from the ground
up in the Everglades section of Florida, with the goal
set at 450,000 tons a year from that plant and of
1,000,000 tons a year for Florida eventually, or one-sixth
of all the sugar consumed in the United States.
The Louisiana field, which had been producing about
263,478 tons five years ago, dropped to 42,112 tons in
1926, due primarily to cane diseases, which were ac-
centuated by climatic vagaries. The Celotex Company,
which was using the baggasse, was forced to import from
Cuba to make up the deficiency.
The Dahlberg interests made a study of the situation
and after ascertaining the cause for the drop in produc-
tion an acre, were largely instrumental in bringing this
year's production up to 197,000 tons by plantings of Java
cane.
Seeking additional protection, Mr. Dahlberg began to
look for possible new cane areas and the United States
Department of Agriculture pointed out the possibilities of
the rich muck lands around Lake Okeechobee.
Then came investigation. Close to Miami salt seepage
ruined the quality. Then came the purchase of the
111,000 acres around Clewiston and the preparations for
the industry.
It was found that the average yield an acre at Clewis-
ton is 40 to 50 tons to the acre as against under 20 in
Cuba. This enables competition with Cuba, although
labor is higher. The open character of the treeless plains
make possible the use of machinery and will probably
lead to the perfection of an automatic harvester.
Dikes for water control were built and drainage and
irrigation are carried on by pumping, with a capacity of
more than 100,000 gallons a minute.
Two mills have been erected to take care of the pres-
ent crop, one with a 500-ton capacity a day, and one with
a 1,500-ton capacity. Next year an additional 2,500-ton
mill will be built. Five mills are contemplated, one be-
ing added a year, until an annual production of 450,000
tons a year can be taken care of. This is approximately
the production of Cuba's largest company last year.
Soon a Celotex plant will be built to utilize the bag-
gasse, which will be bought from the Southern Sugar
Company on a long time contract.
Eventually the development is expected to represent
an investment of approximately $50,000,000.
It is no misnomer to call the Everglades the potential
sugar bowl of the United States. With adequate drain-
age and irrigation, open lands, soil that is ideal for sugar
quality and growing double Cuba's production an acre,
with a tariff advantage of $1.76 a 100 pounds as a fur-
ther offset to cheap Cuban labor, and with capital being
invested, this is not a pipe dream, but a business vision
that is fast becoming an actuality.
Those interested should read Barron's for November
19th, from which paper the data for this editorial was
gathered.


TAMPA TO WIN NEW FRUIT FIRM

Largest Banana Shippers to Open Branch Here

(Tampa Times, Dec. 29, 1928)
The largest banana distributors in the world will open
a branch in Tampa, as a result of the recently adjusted
freight rates, which put Tampa in an advantageous posi-
tion for rail freight hauls on bananas.
The distributors are Di Giorgio and Company, with
headquarters in New York and New Orleans.
According to word received by the chamber of com-
merce here, the Tampa branch of the Di Giorgio firm
will be opened about the middle of January. It will mean
the immediate establishment of additional ship lines
running into Tampa, although the number of new ships
likely to make this a port of call is uncertain.
The foreign trade bureau of the chamber of commerce
has written the Di Giorgio company, extending the wel-
come of the city to its enterprise.

PEANUTS BRING $100

(Ocala Star, Dec. 27, 1928)
During the campaign that is being waged in Marion
county for 10,000 acres of peanuts next year, the ques-
tion has often been asked how much will the farmers
receive for the nuts when delivered at the warehouse
platform. A study of statistics available covering
various southern markets for a period of years shows
that the lowest average price paid for the Florida Runner
variety was $70 a ton, while the Spanish, which is a
superior nut and much preferred by manufacturers of
candies and for roasting, usually sells around $90 the
ton. The price paid for peanuts, we are told, varies very
little and the farmer who plants a given acreage to the
crop, with a reasonable amount of attention during the
growing season, can count on a fair yield and should have
no uneasiness as to the price he will receive when the
nuts are harvested.
Returns from peanuts, of course, are higher when the
crop can be marketed direct to the shelling plant, the
brokerage and shipping charges thus being eliminated;
therefore in comparing prices received this season by
farmers in south Georgia, where there are several peanut
shipping plants, an allowance of about $6 a ton must be
made to arrive at what the Marion county farmer selling
his crop at the platform here would receive. But even
after making such deduction, the prices now prevailing
in Georgia are most attractive. The Baker County News,
in its issue of November 24, says that peanuts brought
to the shelling plant there are bringing $97.50 a ton, that
there is a heavy demand for shelled stock, and before the
season is over it is expected the Georgia farmer will be
receiving $100 a ton for his product. The peanut crop
in the southern states is short this year, which accounts
for the heavy demand and high prices. Another year
may find a large acreage planted, but the history of the
industry shows that the markets will absorb all the
farmers' produce, and as it is not a perishable crop the
grower isn't forced to dispose of it until late in the
season when prices are good.
The Marion county farmer who ties in peanuts with
his other staple crops next year will make no mistake.
Ocala can be made the center of the Florida peanut in-
dustry, with the assurance that a shelling plant will be
established here when the tonnage justifies such expendi-
ture, if the farmers will join hands and plant the nut.


FLORIDA


REVIEW









FLORIDA REVIEW 5


TIMBER EXPORT AT PENSACOLA GROWS
HEAVY

Shipments in New Year Promise Larger Busi-
ness Than 1928

(Special to Times-Union, Jan. 12, 1929)
Pensacola, Jan. 11.-Although the movement of tim-
ber, lumber and hardwoods through the port of Pen-
sacola for the year 1928 was the best enjoyed in the
export line in seven years, the new year opens very
auspiciously in this regard, with the first ten days of
the month showing a movement in line with the belief
of exporters that this year will be even better than that
of the past twelve months.
Not included in the totals and clearances is the cargo
of the Italian steamer Florida, which later in the month
will clear with approximately 2,000,000 superficial feet
of timber and lumber, while the incomplete manifests of
the two steamers West Kyska and West Hardaway, will
bring the average exports in the pine lumber and timber
line to an average of about 1,000,000 a day for the
month of January. Fourteen steamers are due to arrive
and fill out before the first of February, but some of
these will only take parcel shipments of lumber, timber
or hardwoods. The record is as follows:
January 5.-Steamer Chester Valley for Genoa, with
56,000 superficial feet of pitch pine lumber, 983 barrels
rosin.
January 7.-Steamer Larpool for Buenos Aires, with
1,604,000 superficial feet pitch pine lumber; for Monte-
viedeo with 1,143,000 superficial feet of pitch pine lum-
ber. (By Pensacola Maritime Company.)
January 7.-Steamer West Kyska for Rotterdam, with
17,000 superficial feet of pitch pine lumber. (Incomplete
manifest.)
January 7.-Steamer West Hardaway for Liverpool,
with 500 bales cotton. (Incomplete manifest.)
January 8.-Steamer Clavarack for Buenos Aires, with
355,000 superficial feet pitch pine lumber.

FARMERS REAP HOTEL HARVEST

West Palm Beach Sells to Leading Resorts

(Times-Union, Jan. 12, 1929)
West Palm Beach, Jan. 11.-Winter vegetable growers
in this section are reaping a rich harvest from Palm
Beach hotels, and the next month will bring the season
to its peak, insofar as demand for their produce and
prices are concerned.
According to C. J. Cunningham, chief steward of the
Royal Poincianna hotel, which opens tomorrow for its
thirty-sixth season, farmers of this territory are favored
by hotel stewards who find it far more advantageous to
purchase locally grown vegetables than to depend on
shipped supplies.
The list of vegetables grown in this territory and in
demand by Palm Beach hotels, includes beets, broccoli,
cauliflower, cabbage, carrots, celery, cucumbers, leeks,
lettuce, lima beans, okra, onions, potatoes, peas, parsley,
peppers, radishes, romaine, string beans, spinach, toma-
toes, turnips, squash and many others.
Within the city limits of West Palm Beach, F. H.
Whidden, veteran vegetable grower of the East Coast
section, has a truck plantation on which he expects to
grow fifty cars of produce this season. His lands are of
the sandy loam type and his crops are thriving.


TOMATO OF FLORIDA IS TOPIC OF RADIO

Fifteen-Minute Talk on Cultivation and Mar-
keting Broadcast Over Hookup

(Miami Herald, Jan. 12, 1929)
Florida tomatoes, distributed throughout the country
under the Blue Goose trademark by the American.Fruit
Growers, Inc., were the subject of a radio broadcast talk
for 15 minutes yesterday morning over the "Red" net-
work of broadcasting stations of the National Broadcast-
ing Company.
The talk started at 10:15 a. m. and was devoted exclu-
sively to facts about tomato growing, especially in the
district south of Miami, a number of recipes also being
given for various uses of the tomato.
E. W. Lins, manager of the Miami office, supplied a
portion of the data on the Southeastern Florida tomato
production, a part of which follows:
"The growers of Southeastern Florida have completed
the harvest of their early or high land tomatoes. They
are now engaged in picking the first part of the main or
glade crop. Every care has been observed in seed selec-
tion, cultivation, fertilization and spraying. The fields
have never looked better and a careful inspection of the
vines indicates the finest quality in years.
"Selected growers of the section-totaling some 4,000
acres-are shipping through seven modern packing houses
and marketing their total output through the American
Fruit Growers, Inc., whose distributing office is located
at Miami, Florida."
The talk was broadcast from stations WEAF, New
York; WEEI, Boston; WTIC, Hartford; WJAR, Provi-
dence; WTAG, Worcester; WCSH, Portland, Me.; WFI,
Philadelphia; WRC, Washington; WGY, Schenectady;
WGR, Buffalo; WCAE, Pittsburg; WEAR, Cleveland;
WSAI, Cincinnati; WWJ, Detroit, KEKX, Chicago.


SHIP SHRIMP IN NEW WAY

Sandiford Company Sends Out First Consign-
ments in Large Cans

(Ft. Pierce News-Tribune, Jan. 8, 1929)
A new method of shipping shrimp that may have an
important effect on the shrimp industry was instituted in
Ft. Pierce this week when the Sandiford Shrimp & Fish
Packing Company sent out its first consignment of 20-
pound cans.
Two cans of shrimp are packed in a box and surrounded
by ice. The shrimp are previously given a special chem-
ical treatment which enhances their keeping quality. The
process is the invention of William Sandiford, head of
the concern, who has spent a life-time in the fish business.
A carload of specially constructed cans have been re-
ceived from Atlanta, and if the new method proves a
success this concern will use it almost exclusively. Being
packed in tin cans, the shrimp do not come in direct con-
tact with ice and Mr. Sandifer says they will reach the
consumer as fresh and attractive in appearance as when
they leave the packing house.
Three boats operated by the East Coast Shrimp Com-
pany arrived in port last night with more than 300 bar-
rels of shrimp. Until the packing house being erected
for this company by the Fort Pierce corporation is com-
pleted, its shrimp will be packed in the Hansen house.










FLORIDA REVIEW


OKRA AS A FLORIDA VEGETABLE CROP

How to Successfully Grow This Annual

(Florida Grower, January, 1929)
Okra, or "gumbo" as it is commonly called, is a trop-
ical annual. It has for many years held an important
place among the garden vegetables of the southern states,
where it is used mainly in soups and preparations of which
meat forms an integral part. The young and tender seed
pods are used and give a pleasant flavor to soups and
stews.
Soil and Its Preparation.-Okra can be grown most
successfully upon a rich mellow loam, plowed rather
deeply and well worked over with pulverizing tools. After
the seedlings become established and the roots get a firm
hold of the soil, growth is very rapid, and a large amount
of available plant food, especially of a nitrogenous na-
ture, is required. Quick-acting commercial fertilizers
may be applied in moderate quantities, but these should
be well mixed with the soil.
Planting the Seed.-In the southern states, where a
continuous supply is desired, successive seedlings of four
or five weeks apart should be made. Plant in rows, 3
feet for the larger growing varieties. Scatter the seed
in drills or plant loosely in hills and cover to a depth of
1 or 2 inches, according to the compactness and moisture
content of the soil. The seeds may* be planted with any
good seed drill, but when placed in hills they should be
separated 3 or 4 inches to allow space for the develop-
ment of the stems. If the soil is reasonably warm, ger-
mination will take place within a few days.
Cultivation.-As soon as the plants are well established
they may be thinned to three or four in a hill, or, if
grown in drills, to 12 to 14 inches for the dwarf and 18
to 24 inches for the larger growing varieties. Vacant
places from failure in germination may be filled in by
transplanting. Cultivate like corn or cotton, keeping the
ground well stirred and the surface soil loose, especially
while the plants are small. After the leaves begin to
shade the ground, very little cultivation is necessary ex-
cept to keep the land free from weeds. A poor soil and
insufficient moisture will yield pods of inferior size and
quality, and irrigation may often be desirable in order
to produce a marketable crop. The okra plants will
usually continue to grow until late in the season, but
after a time the pods are not so large or tender as those
produced earlier. As the pod is the only part of the
plant ordinarily used for food, it is desirable to secure a
rapid and continuous growth in order to produce the
greatest quantity of marketable pods.
Gathering and Marketing.-As soon as the plants begin
to set fruit the pods should be gathered each day, prefer-
ably in the evening. The flower opens during the night
or early morning and fades after a few hours. The pollen
must be transferred during the early morning, and the
pods thus formed will usually be ready for gathering
during the latter part of the following day, although the
time required to produce a marketable pod varies accord-
ing to the age of the plant and the conditions under which
it is grown. The pods should always be gathered irre-
spective of size, while they are still soft and before the
seeds are half grown. The pods, after being gathered in
large baskets, are sorted and placed upon the market in
pint, quart and half-peck berry boxes. To be in first-
class condition the pods should reach the consumer within
36 hours after having been gathered, but may be kept
for several days in cold storage or by moistening and


spreading them thinly upon wooden trays in a cool cellar.
The pods should never be shipped in tightly closed crates
or in great bulk, as they have a tendency to become
heated.

UTILITIES EXPANDING IN FLORIDA

(St. Petersburg Independent, Jan. 10, 1929)
Florida utilities made great progress during 1928.
From every quarter of the state service extensions are
reported. Municipal and private plants have built more
lines. Among the larger of the new projects is the hydro-
electric plant on the Ocklocknee river near Tallahassee,
which soon will be completed at a cost of $2,500,000. It
is the second of the kind to be established in this state.
The year was especially marked by the extension of
trolley and bus lines and the electrification of rural sec-
tions. The end of the year found many more Florida
farmers with the convenience of water, electric lights
and home power plants. In an editorial review of the
year the Public Utilities Information Bureau says:
Millions have been spent in this state in the past five
years for electrical plants, for water and gas and elec-
tricity and bus service and telephones and the companies
have never lost faith in Florida, but are building every
year and building for the future. One of the outstanding
features of utility service for the year of 1928 is the
purchase of several gas plants in the state from munici-
palities and the merging of the plants in an intercon-
necting system, the gas to be manufactured at a central
plant and sent through mains for many miles into other
cities, thus giving smaller towns and villages the bene-
fits of gas-something unheard of ten years ago in this
state. An instance of this gas service is the line recently
installed at DeLand, the gas being made at Sanford and
piped 18 miles to DeLand and other cities en route.
Without going into actual figures or giving any specific
cases of big improvements in the utility lines in this
state, it is safe to assert that 1928 and the years to
come will show big increases in all the utilities and they
will be found spending many more millions of dollars in
keeping up with the march of progress in this state.
Their confidence in the future growth of Florida means
something in the money markets of the world and is do-
ing much to boost Florida stock in the money exchanges
of America.
In utilities Florida is now among the most advanced
states and the end of the next five years will see nearly
all of its most remote parts thoroughly equipped for
convenient and comfortable living. The utilities are in-
deed doing wonders for Florida.

OCALA SHIPS FIRST CAR OF CABBAGE

(Tampa Times, Jan. 10, 1929)
Ocala, Jan. 10.-The first car of cabbage to move from
Marion county for the present year was one grown by
George H. Whittington, of Fairfield, and shipped this
week.
A five and one-half pound head is now on exhibit at
the offices of the Marion County Chamber of Commerce.
This shipment was handled by the Marion County
Growers Association, of which C. Byrd Joyce, of Fair-
field, is president.
H. T. Holton, manager for the Federated Fruit and
Vegetable Growers, believes that the present step taken
by the farmers in forming their associations will prove
of material benefit in stabilizing their prices.


FLORIDA


REVIEW









FLORIDA REVIEW 7


DANIA TOMATO DAY IS PLANNED FOR
APRIL

Mayor James Boehm to Name Committee for
Big Event Soon

(Ft. Lauderdale News, Jan. 14, 1929)
Dania, Jan. 14.-Plans for the second annual Tomato
Day festival to be held probably in April have been be-
gun by Mayor James A. Boehm. Mr. Boehm said today
that he expected to name a committee of representative
citizens within the next few days to cooperate with the
chamber of commerce on arrangements.
Tentative plans for the celebration call for speakers,
music, a barbecue and other entertainments. Gov. Doyle
E. Carlton and Ruth Bryan Owen, representative to Con-
gress from this district, will be invited to be speakers of
the day.
The festival last year was held in May, but Mr. Boehm
expected to have the date set up a month this year. At
last year's celebration more than 300 crates of tomatoes
were given to the public and the same plan is anticipated
for this year.

BACK UP AND LOOK

(Leesburg Commercial, Jan. 15, 1929)
Reconciling the statement made by so many people
that Leesburg is in comparatively better shape than al-
most any other city of its size in Florida or any of the
neighboring states, seems impossible to those who use as
their gauge the high peak of business activity and of
produce prices. Nothing can continue indefinitely at its
maximum, whether it be a machine, a person, or a com-
munity.
Two articles in Sunday morning's Commercial furnish
an opportunity for the man who has not been anywhere
else to back up and look at his own front and back-door
yard. One of these stories gave figures on the citrus
crop as they were available through the citrus exchange,
and these figures must have been surprising to those who
have based their belief as to the losses sustained this year
on the statements of those who have received red-ink
figures instead of cash for certain shipments of fruit. It
was no more than natural for people who had heard a
few such stories to believe that the whole situation was
one of the citrus industry in Florida going to pot, but we
learn from this article that after all expenses of produc-
ing, gathering, packing and delivering have been de-
ducted, there remained an actual profit of $60,000 on
that portion of the crop shipped through the Lake county
sub-exchange up to December 1. If equal prices were
obtained by those outside the exchange this would mean
a total income for the district of over three-quarters of a
million dollars, with a profit of about $240,000.
This is a very small comparative yield in income or in
profit for our section, but it certainly is a great deal
better to know that we have this much on the profit side
of the ledger than to believe that the citrus industry in
our section has been a total loss this season.
The other article brings us face to face with the pros-
pects for our territory during the coming spring and
summer. It is one of the most important factors in the
stability of our territory that we have such a diversity of
products. Before the citrus fruit is through moving,
marketing of produce from 10,000 acres of vegetables
and small fruits will have started, and as there are appre-
ciable acreages of at least five different kinds of produce,


the law of averages should work in favor of some of these
hitting a high market and bringing in considerable cash.
This will produce an income running through the late
winter and.early spring.
For the late spring and early summer, it looks like there
will be a large acreage of watermelons to come on the
market in this section, and a good "watermelon year" will
cause Leesburg business people to throw up their hats and
shout.
So, if we back up and take a look at ourselves we will
find that as a community we are not only far from starv-
ing, but that we have enough to go on and some bright
prospects for the immediate future, and the best part of
it is we do not have to put on rose-tinted glasses to see
these things, for they are actual facts taken from records
that are not kept for boosting purposes.
Brother, it is time to get a grin on and help improve
the morale of the community and the state.

SEVEN TIMES THE POWER OF NIAGARA

(Alabama Times, Jan. 12, 1929)
Uncle Sam's biggest construction job since the Panama
Canal-the building of Boulder dam-has finally been
authorized by Congress. After a fight against selfish
interests that blocked passage of this bill session after
session, the measure found a majority of this Congress
favorable to it and it has been signed by the President.
This dam will create an immense artificial lake by
stopping the waters of the Colorado river passing through
Boulder canyon on the boundary line between Arizona
and Nevada. The immense walls of the canyon, solid
rock at a height of over 700 feet, form an ideal natural
site for the dam.
When completed the dam will be 729 feet from crest
to bottom of the river, and 805 feet wide at the top. It
will be the world's largest dam; in fact, twice as high as
any now in existence. It will impound fifteen times as
much water as the great Roosevelt dam in Arizona. The
reservoir it will create will be more than 80 miles long
and 30 miles wide in places.
During eleven months of the year the Colorado river
creeps along sluggishly in its bed. But in June, when
the snows begin to melt in the mountains, it becomes a
roaring torrent. In that one month it is estimated the
river carries out ten times as much water as during the
remaining eleven months, flooding lowlands and carrying
enough rich silt into the gulf of lower California in
Mexico to cover all of Connecticut and Delaware one foot
deep.
All this the Boulder dam will stop. It will protect
60,000 farmers besides several cities and villages in
southern Arizona and California from being flooded out
one month every year and dried out the other eleven
months. The reservoir created by the dam will hold all
the water coming down the river for eighteen months
without going over the dam.
The water in the reservoir will be ample to irrigate
2,000,000 acres and reclaim 450,000 acres, now unpro-
ductive, to which ex-service men will have first claim.
The bill provides an appropriation of $165,000,000 to
construct the dam, but all of this is to be paid back with
interest within thirty years from power and water rights.
The dam will develop 600,000 horse power of electricity,
it is estimated, or seven times as much as Niagara 'alls
now produces. It will also give Los Angeles and twenty
other cities a plentiful supply of pure water, another
source of big revenue to help pay the cost of the dam.








8 FLORIDA REVIEW


Exhibit Florida Department of Agriculture, Terminal Station, Jacksonville, Florida





FLORIDA REVIEW 9


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- \ . ^ ,- ~ = .L-g -, .
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Exhibit Florida Department of Agriculture, Terminal Station, Jacksonville, Florida









10 FLORIDA REVIEW
SUA PAT A MDRNAPO T


SUGAR PLANT HAS MODERN APPOINT-
MENTS

Southern Firm Plans New Mill at Canal Point

(Tampa Times, Jan. 12, 1929)
Clewiston, Jan. 12.-With the formal opening of the
Southern Sugar Company's new sugar mill here tomor-
row, there begins a new industrial era for Florida.
Owning more than 125,000 acres of the rich Ever-
glades muck land along the south shore of Lake Okee-
chobee, the company, the president of which is B. G.
Dahlberg, directing head of the great celotex industry,
which uses bagassee, the fibre of sugar cane, to manu-
facture insulation products, has an expansion program
which contemplates a chain of sugar mills between
Clewiston and Canal Point totalling 30,000 tons daily
grinding capacity. Twelve thousand additional acres
are being planted for next fall grinding.
An additional mill of 2,500-ton daily capacity will be
erected in 1929 at Canal Point, where there exists already
in operating condition a 600-ton mill.
The new Clewiston factory, ground for which was
broken on December 9, 1927, has a capacity for grinding
1,500 tons of cane per day.
Modern Factory
The factory building is constructed entirely of steel
and concrete, with concrete floors throughout, and is
equipped entirely with the most modern and massive
machinery for the economical manufacture of raw sugar.
It is designed for operating at a minimum of cost and
will compare favorably with the best factory in the sugar
world.
The mills for grinding the cane were built by the
Hoover-Owens-Pentschler Company of Hamilton, Ohio,
and consist of a 33 by 78-inch crusher, driven by a 22
by 42-inch Corliss engine, a 42 by 72-inch Searley shred-
der, driven by a 300-horsepower electric motor, and three
roller mills 34 by 78-inch, driven by a 36 by 60-inch Cor-
liss engine. A "box" overhead electric traveling crane
is installed in the mill-house for serving this plant when
the mills need adjustments or repairs.
The sugar factory proper, aside from the milling plant,
is operated entirely by electric motor-driven pumps and
machinery of the most improved type. The clarification
of the juices is done by a combination of continuous
clarifiers, auxiliary settling and decanting tanks and filter
presses.
Iron and Copper Evaporator
The evaporation of the juices into sugar is effected by
a quadruple effect evaporator made by the Kilby Manu-
facturing Company, of all cast iron and copper construc-
tion, containing 22,000 square feet of heating surface
and designed for operation with the minimum use of
steam.
For feeding these mills with cane the most economical
system is used. The cane is brought to the factory in
modern standard gauge platform cars 40 feet long
equipped with steel cane racks with side opening gates
similar to the equipment used by the large sugar com-
panies in Cuba.
These cars are weighed on a standard gauge 50-foot
Fairbanks track scale and then fixed onto a heavy steel
side-dumping platform, which, when the side gates are
unlatched, tilts the cars sideways to an angle of 30
degrees and dumps the cane onto a heavy conveyor mov-
ing in all steel troughs, mounted in a reinforced concrete


pit, which carries the cane up a steep incline equipped
with automatic levers and discharges the cane to the
mills. This cane handling system is now the most ac-
cepted for the economical handling of cane to the mills
and most generally used in the large sugar countries.
Steam and Electric Power
The boiler and electric power plant for the operation
of the industry is installed in separate buildings from
the manufacturing portion and consists of four Sterling
boilers of 500 horsepower, each equipped for burning
either cane fibre or fuel oil, and the electric power is
generated by two Burke Electric Company generators of
850 KVA-440 volts, 60 cycles, each driven by two Hamil-
ton Corliss engines.
The graining department consists of three vacuum
pans of the calandris and coil types, two of 10 feet in
diameter and one of 13 feet in diameter, manufactured
by Bauerele and Morris, of Philadelphia.
The electric motors operating the factory are princi-
pally of the Croker Wheeler manufacture, but for the
distribution of the current, conduit cables, switchboards,
transformers, etc., a large amount of the material was
furnished by the General Electric' Company.
Designs are now being completed, field surveys being
made, and proposals for material and equipment received,
toward the building of another factory at Canal Point,
where construction will start this month and for which a
large acreage of cane is now being planted.
Use Large Units
For this factory the largest known and most practical
units will be used for its initial operation in order that
it can also be increased in capacity, as can be the
Clewiston factory. This factory will have, for its first
year's operation, a capacity of 2,500 tons of cane daily
and is so arranged that it can be symmetrically and eco-
nomically doubled, tripled or quadrupled in capacity, as
rapidly as the cane planting program develops, so that
it can have an ultimate grinding capacity, with two large
milling sets, up to a total of 10,000 tons daily, which is
considered sufficient to undertake under a single center.
Twelve thousand additional acres are being planted in
sugar cane for next year's grinding, a fleet of 75 tractors
is thundering unceasingly 24 hours a day over the rich
muck land preparing it for sugar cane planting.
Most of the work on the Southern Sugar Company
plantations is done by efficient machines. No horses or
mules are used. The equipment used has been designed
especially to meet the conditions necessitated by the rich,
light muck soils. All tractor equipment has extra wide
treads, and the Athey Truss wheels used now in hauling
seed cane, and later for harvesting, also have a special
wide tread, calculated to carry a maximum load under
all conditions.
Drainage Proceeding
With 40,000 acres under water control, the work of
draining the rest of the company's property to prepare
it for cane cultivation is rapidly proceeding. Pumping
stations are being erected at various points along the
lake, and huge dredges are at work, cutting new canals
and ditches.
The canes grown on the Florida muck land attain the
astonishing height of from 14 to 20 feet, with big, thick
stalks, yielding over a considerable acreage, averages of
from 40 to 50 tons per acre.
On the Southern Sugar Company properties the work
of establishing water control is proceeding rapidly.
Pumping stations have been installed at Canal Point,









FLORIDA REVIEW 11


Bare Beach, Chosen, Lake, South Harbor and South Bay,
and the work of building levees is proceeding at various
places along the lake front.
In addition to its profits from sugar, the company will
derive revenue from the sale of bagasse to the Celotex
Company, which plans to start a factory at Clewiston.
On Two Railroads
The Southern Sugar Company's properties, lying in
the central part of Florida, about equi-distant from the
east and west coasts, have unusually advantageous trans-
portation facilities, being reached by two great railway
systems, the Atlantic Coast Line and the Florida East
Coast railway, both affording direct lines to the north
and west.
Both of these railway systems have recently extended
their lines through the Southern Sugar Company's prop-
erties. The Florida East Coast railway has built tracks
westward from its former terminus at Canal Point, along
the lake shore to the Miami canal. The Atlantic Coast
Line, from Clewiston, the terminus of the Haines City
division, has extended its tracks eastward to the Miami
canal.
The Atlantic Coast Line has in addition spent a con-
siderable sum in building a new station at Clewiston and
in improving the road bed.
In addition to the rail facilities, water transportation
is available, as all the Southern Sugar Company's prop-
erties are contiguous to Lake Okeechobee. There are
five canals, the Palm Beach canal, the Hillsboro canal, the
North New River canal, the St. Lucie canal and the Miami
canal, which run to the Atlantic coast, and access to the
Gulf coast can be had through a canal and the Caloosa-
hatchee river.
Clewiston Grows Fast
One of the interesting results of the Southern Sugar
Company's development is the phenomenal growth of the
City of Clewiston.
Four years ago the site of Clewiston was a forbidding
swamp, with the exception of a little strip of high ground
along the lake front, where a small ramshackle hotel and
a few shacks were the only buildings. Today, Clewiston
is a modern city, experiencing the most rapid population
growth of any place in Florida. It has miles of graded
streets, with stone sidewalks, an abundant supply of pure
filtered water, piped to all structures, electric lights and
telephones.
Two modern hotels are crowded to capacity. There is
a bank with $300,000 deposits, a 70-car garage, two
modern drug stores, a community church, a motion pic-
ture house, a modern eight-room school house and a
variety of stores and shops.
Home building is going on at a rapid pace, along broad
boulevards laid out by John Nolen, famous city planner.
Papaya trees, Australian pines and palm trees along the
streets with the Spanish type of architecture present a
picture of special beauty.
There is a flourishing weekly newspaper, the Clewis-
ton News, with a modern printing plant. A golf course,
a baseball ground, and the sports facilities of the lake
afford pleasant pastimes.


A farmer living near Wauchula has found that a com-
bination of strawberries, corn and tomatoes pays well.
The tomatoes are set out between the berry plants, the
corn is planted between the tomato rows. The berry
plants are protected from the scorching rays of the sun
by the tomato vines.


BERRY SHIPMENTS ARE NEAR
FIRST 100,000-QUART MARK

More Than 16,000 Quarts Shipped Out During
Last Three Days

(Plant City Courier, Jan. 11, 1929)
With indications yesterday pointing toward a record
receipt of strawberries at the local berry yard for this
year today, the passing of the first hundred thousand
quart mark in the movement of strawberries from Plant
City for the season was indicated with the close of this
week. Receipts during the last three days totaled 16,880
quarts, including an estimated movement yesterday of
3,360 quarts in 42 refrigerators.
Tuesday brought the largest volume of berries to date
for the season when 9,808 quarts were forwarded by ex-
press. The prospects of this figure being considerably
topped today and a fairly large movement in prospect for
tomorrow, gave practical assurances that the turn of the
week will have brought the first one hundred thousand
quarts of the season to the local f. o. b. market.
The total up to last night, with yesterday's estimated
receipts, brought the season's total to 86,754 quarts, or
within striking distance of a hundred thousand in view
of the warm weather which was ushered in yesterday.
The rain of the last week-end and the warm weather in-
augurated yesterday are seen as sure indicators of a
rapidly increasing daily quota of strawberries at the local
berry yard.
Prices have thus far been holding up well with 48
cents apparently clinging desperately to its own. Esti-
mated averages for the yard on both Monday and Tues-
day were 48.5 cents the quart, while on Wednesday the
figure dropped a half cent to 48 cents. Yesterday morn-
ing the range was between 45 and 48 cents with the
possibility that the average for the day would no doubt
fall a trifle below 48 cents for the first time this week.
Adding the movement up until Wednesday night out of
Dover through the Dover Growers' Association to the
total movement from Plant City thus far this season, the
figures for the two shipping points in East Hillsborough
are brought within 5,000 quarts of the hundred thou-
sand quart figure. John Gallagher, manager of the asso-
ciation, stated yesterday that the movement from Dover
up through Wednesday night totaled 9,763 quarts with
an average price for the berries since the first shipment
on December 4 of 63.5 cents the quart.
Following the heavy movement Tuesday there was a
considerable slump on Wednesday and also on Thursday,
indicating that today would doubtless bring about a new
day's movement for the current season. A year ago to-
day the movement was but 1,830 quarts, although on
January 16 the movement exceeded 10,000 for the first
time during the season.

MARION FARMING INCREASES

(Times-Union, Jan. 11, 1929)
Ocala, Jan. 10.-A survey just made indicates that
farming in Marion county for the year 1929 will be on
a much larger scale than for several years. Information
has it that three cars of mules have just been sold for
the current season, which represents the first car ship-
ments since 1925. A noticeable acreage will be planted
to watermelons and truck crops. One of the encouraging
aspects is that increased interest is being manifested in
general farming and livestock raising.









12 FLORIDA REVIEW


GREEN CORN GRACES CHRISTMAS DAY
FEAST AT FT. DENAUD HOME

(Hendry County News, Dec. 27, 1928)
Ex-Judge and Mrs. Wesley C. Richards, of Fort
Denaud, had the enviable distinction of having green
corn roasting ears for their Christmas Day feast. It was
only a dozen ears or so, but it represented the first of the
season's crop. This December corn was raised without
any special effort and Mr. Richards thinks there is no
good reason why December roasting ears could not be
grown in commercial quantities.

COLUMBIA COUNTY FARMERS PUTTING
IN BIG ACREAGE FOR PRESENT YEAR

General Trend This Year Seems to Be for
Bigger Crops in County

(Lake City Reporter, Jan. 4, 1929)
When January comes the Columbia farmer's fancy
gently turns to the preparation of seed beds, plowing of
the fields and plans for the growing of crops. That
farmers in this section are determined to make every
acre produce its utmost is indicated by the farm work
now in progress, there probably being more acreage under
plow at this season than at any time within the past ten
years.
As near as can be estimated tobacco acreage in Colum-
bia county this year will be 570 acres, as nearly every
farmer who has a tobacco barn will plant his usual crop.
Bonanza, Cash, Yellow Pryor and Jamaica Wrappers will
be the predominating varieties planted, with several
farmers planting a new variety which produced very
satisfactory yields last year known as Improved Warne.
That farmers are interested in an early cash crop is
indicated by the ready response in the signing of two
hundred acres of cucumbers for a New York pickle con-
cern. This crop will be marketed by June 1, after which
pimento peppers will come into bearing, and it is esti-
mated that more than one hundred acres will be planted
to peppers this year. The Shaver Brothers Canning
Company, of Jacksonville, have decided to confine their
pepper acreage this season to Columbia and Suwannee
counties, and the chamber of commerce of Lake City has
been asked to promote the acreage in Columbia county.
Another project of interest to farmers of Columbia
county is the proposal of several Lake City citizens to
establish a canning plant for the purpose of canning
white acre peas. Experiments that were made last year
have proven very encouraging in the canning of this pea,
both as a keeper and as a commodity which commands
an unlimited market, and a plan is being proposed
whereby a considerable acreage of these peas will be
planted.
The general activity of Columbia county farmers has
caused several fertilizer manufacturers to inquire of the
chamber of commerce for information regarding the
acreage and various crops that are to be planted this
year, and specially mixed fertilizers for cucumbers and
pimento peppers will be offered to the growers this sea-
son for the first time.
The Columbia Turkey Club will be a major project
this season with Mrs. Black, the home demonstration
agent. Bulletins will be published and prizes will be
awarded for best results, and many things are being
planned to encourage a larger production of turkeys in


Columbia county than ever before, and parties having
turkeys for sale should list them with the chamber of
commerce.
Most of the tobacco farmers have already planted their
seed beds, and with the usual acreage of corn, peanuts
and cotton, together with a large acreage of cucumbers,
peppers and a variety of cash crops; with the seeding of
permanent pastures, eradication of the cattle tick, and
an opportunity being afforded for the introduction of
improved cattle, this should be a banner year for Colum-
bia county farmers.

NEW ATLANTIC COAST LINE DEPOT IS
OPENED IN WEBSTER CEREMONY

(Special to Times-Unoin, Jan. 11, 1929)
Webster, Jan. 10.-The new Atlantic Coast Line rail-
road depot in this city was officially dedicated and opened
to the public service today at ceremonies attended by
many officials of the road and prominent townspeople.
Several from surrounding communities were also on hand
for the event.
A feature of the day was the banquet tendered visit-
ing officers of the Coast Line by the Woman's Club of
Webster. The guests included R. A. McCranie, assistant
general manager; F. B. Langley, division superintendent;
J. J. Marshall, trainmaster; J. E. Shannon, traveling
auditor, and G. Posey, agency supervisor of the road.
They arrived in the private car of Mr. McCranie.
Mrs. F. O. Rawls presided as toastmaster, and a num-
ber of addresses were made, during which Mr. McCranie
spoke of the appreciation felt by officers of the road for
the cooperation extended the company by residents of
Webster. The address of welcome was by Mrs. Long,
past president of the Woman's Club. Col. Getzen, mem-
ber of the state legislature, paid a tribute to the railroads
of the state for the benefits accruing to Florida through
their operation, both in the past and present.
Music for the occasion was rendered by a band com-
posed of members from Groveland and Webster, under
the direction of Albert Warne, Groveland. Mrs. W. B.
Branch, president of the club, told of the work planned
for beautification of the new plots of ground adjacent to
the depot.
Arrangements have been made in the new structure
for handling the heavy shipments of strawberries from
this section and for the other crops to come in the near
future.


FLORIDA PHOSPHATE LANDS ACQUIRED
BY CYANAMID COMPANY

(Sarasota Times, Jan. 11, 1929)
New York, Jan. 11.-(A. P.)-The American Cyan-
amid Co., manufacturers of fertilizer and heavy chemi-
cals, has purchased from various holders more than 500
acres of high-grade phosphate lands about 12 miles from
Plant City, Fla. The company plans to begin working
the deposits this year. The purchase price was not dis-
closed. The new deposits are about 20 miles from the
company's principal phosphate mines at Brewster, Fla.
Stockholders were recently offered rights to purchase
one new class B share for each two shares of class A or B
held. The new offerings will yield about $5,000,000,
which will be used to finance the new Florida purchases
and to provide for a large scale expansion of the con-
cern's plants at Warners, N. J., and Niagara Falls, N. Y.









FLORIDA REVIEW 13


STRAWBERRY GRADING RULES ARE SENT
OUT

Recommendations Made and Various Grades
Explained in Letter

(Plant City Courier, Jan. 8, 1929)
County Agent C. P. Wright has sent out a set of com-
mercial strawberry grading rules which are recommended
as a guide for growers in improving their grade and pack.
These recommendations have been generally distributed
throughout this section by the county agent and consti-
tute the following:
U. S. Grade No. 1
This grade shall consist of firm strawberries of one
variety, with the cap (clayx) and a short stem attached,
which are not overripe, underripe, undeveloped, decayed
or moldy, and which are practically free from foreign
matter and from damage caused by sand, moisture, dis-
ease, insects or mechanical means. The minimum
diameter shall be three-fourths of an inch.
In order to allow for variations incident to careful
commercial grading and handling, ten per centum, by
volume, of the berries in any lot may be under the pre-
scribed size, and, in addition, five per centum, by volume,
of the berries in such lots may be below the remaining
requirements of this grade.
Definition of Grade Terms
"Diameter" means the greatest dimension at right
angles to a straight line running from the stem to the
apex.
"Practically free from foreign matter and from dam-
age" means that the appearance of the lot shall not be
injured by the causes mentioned to an extent readily
apparent upon causal examination.
"Seriously damaged" means injured to such an extent
as to render the berry unfit for human consumption.
"Overripe" means dead ripe, becoming soft, a condi-
tion necessitating immediate consumption.
"Underripe" means so immature that less than two-
thirds of the surface of the berry is of a pink or red
color.
"Undeveloped" means not having attained a normal
shape and development, owing to frost injury, lack of
pollination, insect injury, or other causes. "Button"
berries are the most common type of this condition.
Below Grade
Strawberries which do not conform to the specifications
of this ordinarily are not high enough in quality to be
shipped. When stock which does not meet the require-
ments of the U. S. Grade No. 1 is shipped, it can be sold
only upon the basis of the general quality of each in-
dividual shipment. The wide variation in value of the
different lots of such undergrade stock would preclude the
possibility of placing them in definite grades.
In the determination of grades for strawberries the
factors to be considered are size and quality.

JACKSONVILLE TIMBER SOLD FOR $265,000
(Tampa Times, Jan. 18, 1929)
Jacksonville, Jan. 18.-Sale of 30,000,000 feet of tim-
ber, located near the eastern boundary line of Orange
county, was announced here yesterday by the Brooks
Scanlon Corporation, which transferred the timber to the
Peninsular Cypress Company of South Jacksonville.
The deal, which was consummated several weeks ago,
was said to involve about $265,000. The timber is con-
tained in 5,500 acres of land.


LARGE SCALE CHICK RAISING BEGINS

Kings Highway Poultry Farm Starts 3,000 Egg
Hatcher-Brooders Care for 6,000
Baby Chicks

(Homestead Leader, Jan. 3, 1929)
The beginning of large scale poultry production in the
Redland District was forecast today when F. S. Scherr,
proprietor of the Kings Highway Poultry Farm, put the
first "setting" of 960 eggs in his recently acquired
mammoth Buckeye incubator as the start of a schedule
that calls for a setting of that size each week until June.
Half of the first batch is composed of eggs from white
leghorns and half from Rhode Island reds, Mr. Scherr
said.
The big electrically operated incubator has a total
capacity of 3,024 eggs. The eggs are put in batches of
960 each, one week apart. The first batch goes in the
top shelf, then after the first week it is removed to a
lower shelf as the second batch is put in the top shelf.
At the end of the second week the first batch is removed
to a still lower shelf, the second batch is stepped down
and another new "setting" is put in the top shelf. At
the end of 18 days the first batch is moved to the bottom
of the incubator, where three days later the chicks hatch
out. As each batch of chicks is removed from the incu-
bator to storage brooders, a new "setting" of eggs is put
into the incubator.
Mr. Scherr has two storage brooders with a capacity
of 750 chicks each. From the storage brooders the
chicks are taken, when they are old enough, to other
brooding equipment that can take care of 6,000 chicks.
Only eggs from high egg-strain, trap-nested stock will
be used in the production just started, Mr. Scherr said.
Asked if the egg production of his flocks would be suf-
ficient to keep his incubator going at full capacity and
yet serve his customers, he said that he could furnish 960
eggs every other day from his present flock, as its egg
production is now 600 a day.
Mr. Scherr says that his object is to increase his flocks
as well as to provide baby chicks of high egg-strain for
other poultry raisers who desire to increase their flocks,
and to provide chickens of any age at any time for table
consumption. He expects to have one of the largest
poultry ranches in Florida eventually.

FIRST CARLOAD OF SANFORD CELERY IS
SHIPPED NORTH

(Times-Union, Jan. 12, 1929)
Sanford, Jan. 11.-Sanford's first carload of celery to
be shipped this season started for Chicago Thursday
night. The celery came from the farm of E. J. Cam-
eron, veteran grower.
The celery was described as above the average of
initial shipments of past years. The bunches were large,
counting from four to six dozen to the crate. The price
will probably be between $3 and $3.50 per crate, local
shipping organization men said.
Sanford's first car is not the first shipment from
Florida this season. Sarasota shipped two cars last week.
One car brought a price of $3 f. o. b. Tampa. The local
movement will be comparatively slow this month, in fact
lighter than it has been in January for several years.
Several cars may be shipped next week and more the
week following. The season peak is expected between
February 15 and March 15.








14 FLORIDA REVIEW


POTATO PLANTING WILL REACH PEAK
DURING WEEK

Hastings Starts New Year with Great Activity

(St. Augustine Record, Jan. 6, 1929)
Hastings, Jan. 5.-The New Year began in Hastings
with much activity in the potato fields. Farmers started
planting seed potatoes on a large scale generally through-
out this district and by the middle or latter part of the
coming week will reach the peak of planting. Some few
acres were planted before Christmas, but the grand rush
started Wednesday and Thursday of this week.
According to authentic information reaching this
office, the Federal Point section, comprising about 750
acres, is at least 90 or 95 per cent planted. This is con-
sidered the early producing section in the belt, but grow-
ers were later planting this year than usual.
In the Bunnell-Bimini sections it is said that approxi-
mately 1,000 acres were planted before Christmas, and
some of the earliest plantings are already above the
ground. Estimates show that there were about 2,000
acres planted in that section last year and there will be
practically no cut in acreage this year.
The Hastings potato belt, as generally conceded, in-
cludes St. Johns, Putnam, Flagler, Alachua and Clay
counties, will plant approximately 18,000 acres to pota-
toes this year as compared with 22,000 acres in 1928.
The largest cut in acreage will be made in the immediate
Hastings section; this cut, however, does not mean that
the land will stand idle, as hundreds of acres are planted
to cabbage and other crops.
During the planting season hundreds of laborers are
employed to cut seed and work in fields, which means
large weekly payroll for Hastings and other nearby
towns, automatically stimulating business in every line.

MANY INQUIRIES ABOUT FLORIDA ARE
RECEIVED

Nearly Thirty-five Thousand Persons Consult
State Bureau of Immigration

(Key West Citizen, Jan. 16, 1929)
Tallahassee, Fla., Jan. 16.-(A. P.)-Nearly 35,000
persons asked the State Bureau of Immigration about
Florida during the two-year period of July 1, 1926, to
June 30, 1928, the bureau announces.
Inquiries came from 33,462 residents of the world in
response to advertising regarding the state's advantages
placed in periodicals having a combined circulation of
4,247,529.
The publications carrying the advertisements were,
generally, devoted to agricultural development, but other
periodicals were also used, such as educational, literary
and fraternal.
A nationally-known publicity agency received 5,000 in-
quiries alone about the state.
In response to the questions, the bureau sent thousands
of letters to residents of the United States and other
countries. Literature giving facts about the state, sec-
tional maps, highway maps and other information were
also dispatched.
In the two-year period, the bureau mailed 339,000
pieces of literature, which, in weight, represented many
tons. Mimeographed lists giving the names and addresses
of the inquirers were sent out to various agencies, to give
anyone an opportunity to communicate with the writers.


FRIENDLY INTEREST IS SHOWN BY RAIL-
ROAD

Pennsylvania Is Giving the State of Florida
Attractive Publicity

(Highland County News, Jan. 11, 1929)
The Pennsylvania Railroad is giving Florida attractive
publicity through the medium of an interesting article
titled "A Winter Playground" printed on its dining car
menu cards. This, it is understood, has been a voluntary
act of the Pennsylvania Railroad, actuated by a genuine
interest in the state.
Following is the article printed on the menu cards:
"Winter has its playgrounds no less than summer.
"One of the most popular and easily accessible winter
playgrounds is Florida.
"Nature has been lavish in her gifts to the State of
Florida. An enviable, even climate; charming towns and
cities; delightful resorts on the coasts and inland lakes,
with ideal surroundings; tropical conditions, bathing,
boating and fishing; flowers and palms; and a radiant
outdoor life, all tempting the tourist to look with longing
eyes in a natural desire to escape the colder wintry blasts
of the North.
"Whether you seek health, rest or play, Florida will
provide an all-satisfying vacation. There are so many
beautiful things to see and so many pleasureable
recreations to enjoy in this land of flowers and sun-
shine that a brief trip can only glimpse the real
joy of a Florida vacation. Its orange groves, banana
trees, pineapple plantations and various citrus fruits are
always inviting to the tourist from a distance and the
opportunity for a visit to Havana is alluring and well
worth the added days to a joyous vacation."

RAISING OF CUKES IN STATE PROFITABLE

(Tallahassee Daily Democrat, Jan. 10, 1929)
Columbia county this season will devote 200 acres to
the production of cucumbers for one pickle manufactur-
ing concern in New York City, says the Florida State
Chamber of Commerce. It is contract business, some-
thing very common in various parts of the country, but
heretofore somewhat rare in Florida. The contract under
which the growers will operate provides that the manu-
facturer is to furnish the hampers and seed free of cost
and bear the expense of packing. The growers will pick
the cukes from 3% to 7 inches in length and deliver
them loose at a receiving station. Upon delivery at the
station the cukes will be packed and shipped in refrige-
rator cars to New York. Farmers will receive 65 cents
per hamper.

TEACHERS OF NATION INVITED TO
FLORIDA

(Times-Union, Jan. 12, 1929)
Tallahassee, Jan. 11.-(A. P.)-A suggestion to the
school teachers of the nation that they spend their sum-
mer vacations in Florida is being sent out by the State
Department of Agriculture.
Advertisements describing Florida's attractions, espe-
cially for the teachers, are being inserted in educational
journals, college periodicals and other publications widely
read by instructors. One nationally read magazine will
distribute 150,000 copies with the advertisement over its
regular circulation.









FLORIDA REVIEW 15


CITRUS CANNING PLANT AT FOREST CITY
TO REOPEN

California Concern Plans to Operate Big Force
Using Up Orange Culls

(Winter Garden Journal, Jan. 10, 1929)
The advent of a prominent California concern into
the citrus situation is a development of the week which
promises to do much toward solving the problem of dis-
posing of citrus fruit culls and small sizes of fruit which
are not marketable in the north.
The Hyland Stanford Company of Los Angeles has
secured control of the big juice extracting plant of
Forest City, which has been closed down for many
months. They are now in the market for all the orange
and grapefruit culls which they can get hold of at a
price which will justify hauling or freighting to the crush-
ing plant, north of here.
The concern opened negotiations with the Florida
Citrus Exchange, relative to this big venture, and the
matter was at once referred to the Orlando district, in
view of the fact that the plant which is to go back into
operation is located in that district. Manager Hicks, of
Orlando division of the Citrus Exchange, called a meet-
ing of the managers of the various branch packing
houses for Wednesday, in Orlando, when the various
details of this operation were gone into thoroughly.
The Florida Citrus Exchange endorses and encourages
every project looking toward utilizing culls and low-
grade stock, as such projects eventually will net the
growers substantial returns from fruit not desirable for
marketing. Earl Hunter, manager of the Winter Gar-
den exchange house, says:
"We are glad to give such enterprises all our culls for
the expense of hauling them away, and a small return
thereafter, if the business justifies such a return. We
are glad to dispose of culls in this manner, especially the
oranges. With the grapefruit, we are now marketing
all our small stock, not suitable for shipping, at around
50 cents a box. This is not much, but it helps to average
up the grower's annual return, and cuts down his losses."
The Forest City plant operated for a time, making
orange and grapefruit juices, but closed down because
of heavy losses. The advent of the big California con-
cern into Florida market is taken by citrus executives as
significant of big doings in the juice market.
While no definite offer had previously been made be-
fore a meeting of the council it is understood that the
corporation has been desirous of obtaining the plant
here for some time.

BEE KEEPERS OF LIBERTY COUNTY ARE
ORGANIZED

(Bristol Free Press, Jan. 17, 1929)
Quite a number of the bee keepers of Liberty county
met in Bristol last Saturday with Mr. L. M. Lewis, of
Havana, Fla., member of the Florida State Bee Keepers
Association, and director in the Florida Honey Producers,
Inc., a subsidiary of the state association, and organized
for the purpose of pooling their honey in order to stand-
ardize it, putting it on the market in a shape that will
cause the producer to get a better price for his honey.
Mr. Lewis stated that the purpose of organizing the
Florida Honey Producers, Inc., was to establish a ware-
house in Jacksonville or Tampa, and then let all the pro-


ducers place their honey in this warehouse, getting a
receipt for it, which will be good to get a loan on until
such time that the honey can be blended and graded
and placed on the market in marketable shape, guar-
anteeing to the producer more money for his honey.
There are quite a number of producers in Liberty
county, and Mr. Lewis states that they all expect to
cooperate with them in this proposition.

FACTORY TO BE OPENED IN JAX

Fifty Men To Be Employed at Local Branch

(Jacksonville Journal, Jan. 6, 1929)
Opening of a Jacksonville factory branch of a large
Ohio manufacturing company was announced today by
C. E. Muller, industrial secretary of the Chamber of
Commerce.
The Airway Electric Appliance Corporation, Toledo,
Ohio, has selected this city for the assembly and distribu-
tion of products in Florida and South Georgia at present
and other states in the future.
S. A. Hefft, who has maintained a company here for
three years, will become the branch manager and will
soon increase the staff to fifty men, according to Mr.
Muller.
Pick New Site
A new site for headquarters, now at 17 West Bay
street, will be selected upon Mr. Hefft's return from
Ohio, where he will attend the semi-annual meeting of
factory branch managers, January 9-10.
The Airway Electric Appliance Corporation, which
manufactures patented cleaning devices for homes and
office buildings, is one of the biggest concerns of its kind
in the United States.
It maintains a factory branch at Atlanta, and either
the Georgia city or Jacksonville will be named in the
future as southern headquarters. "It's a matter of dis-
tribution," Mr. Hefft said.
Station Service Men
Service men for the two states also will be stationed
here, according to Mr. Muller's announcement.
Mr. Hefft came here three years ago after opening a
similar factory branch in Philadelphia.


MORE BRITISH VESSELS COME TO TAMPA
TO TAKE CITRUS TO OLD WORLD

(Winter Haven Chief, Jan. 3, 1929)
Tampa, Jan. 3.-(Special)-The Lykes Brothers
Steamship Company has been appointed agents for the
Leyland line, a subsidiary of the International Mercan-
tile Marine, H. C. Culbreath, manager of the Tampa firm,
announced yesterday. The appointment was made by the
Strachan Shipping Company of Savannah, general agents
of the line for the South Atlantic and Gulf ports.
The British steamship Davisian will be the first ship
of the line to come here and will load citrus fruit for
Liverpool, England. The freighter is due January 28 or
29, and will dock at the Tampa Union terminal.
The tentative schedule of the line calls for one ship a
month here to load citrus for the English port, but if
business warrants it a semi-monthly schedule will be put
into effect.
The Davisian is similar to the ships which have been
running out of Jacksonville with citrus for England. She
has a full refrigerating system.








16 FLORIDA REVIEW


FLORIDA FRUIT TO BE SHOWN IN NEW
YORK

Clyde Steamship Company Arranges for Exhibit
at Its Piers

(Sebring American, Jan. 4, 1929)
Effective January, 1929, samples of Florida fruit, taken
to New York on the Clyde Steamship Company steamers
from Jacksonville, will be displayed at the Erie railway
terminals, piers 20 and 21, North river, through an ar-
rangement just completed by the Clyde Line and the
Erie officials, G. W. Bartlett, general agent of Clyde
Line, announced yesterday.
The Clyde Line will furnish all necessary equipment at
the piers for the display of this fruit, which will be sold
at auction along with shipments from Florida via all rail
routes.
In addition to this, a representative of the Clyde Line
will be stationed at the railway terminals to supervise
the handling of the samples, he stated.
The cost of this service will be borne by the Clyde Line,
thereby relieving receivers of the expense of displaying
their samples.
The Clyde Line maintains three sailings a week from
Jacksonville and two direct sailings from Miami to New
York.
The display of Florida fruits at the Erie terminals will
mean considerable to Florida growers and will undoubt-
edly mean a larger and quicker turnover of the citrus
crop, Mr. Bartlett stated.
The Clyde vessels now serving Jacksonville are
equipped with forced ventilation, keeping cool air in the
compartments in which the fruit is packed, constantly.
There are no steam pipes in the citrus compartment
which might cause a tendency to warm the air. Two
Clyde liners, the new Shawnee and Iroquois, are equipped
with refrigeration plants aboard the ships, but the others
are of the forced ventilation type.

FIVE CARS OF FRUIT AND TWO CARS OF
SHRIMP SHIPPED DURING WEEK

(Ft. Pierce News-Tribune, Jan. 12, 1929)
Five cars of fruit and two carloads of shrimp consti-
tuted this week's produce and sea food shipments to New
York by freight.
The fruit shipping season is many weeks slow, but a
decided pick up in fruit movements will be prevalent
during this month and the early part of February, local
packing concern managers say.
The shrimp shipping season has just got under way
and if weather permits, last year's total of 21 cars may
be exceeded this season.

SHIPPED CARLOAD COLLARD GREENS

(Leesburg Commercial, Jan. 17, 1929)
J. I. Reynolds & Company shipped to Nashville, Tenn.,
this week a carload of Gadsden county grown collards.
Mr. Reynolds states that he has worked up a fair demand
for collard greens in other markets, and that the quality
of the vegetables grown in this county is excellent. The
leaves were stripped from the stalk, crated and packed in
ice, and will reach the destination in fine condition. The
demand for Gadsden county vegetables is spreading and
the industry is proving profitable to the grower, states
Mr. Reynolds.


SANFORD CELERY PRECOOLING PLANT
LARGEST IN WORLD

(Tampa Tribune, Jan. 13, 1929)
Sanford, Jan. 12.-(Special)-A new celery packing
and pre-cooling plant which, when completed, will be
probably the largest plant of its kind in the world, will
begin operation here within a few weeks. The plant is
being erected by the Dutton Celery Pre-Cooling Com-
pany at a cost of approximately $80,000. The same com-
pany is also building a $50,000 plant at Oviedo, a short
distance south of Sanford.
The Sanford plant, which will replace one destroyed
by fire early last summer, will have a capacity of 48 cars
of washed and pre-cooled celery every 24 hours. The
capacity of the Oviedo plant will be 24 cars a day.
Forty electrical motor units will furnish power for
operation of the Sanford plant. A huge washing vat,
in which two truckloads of celery can be cleaned at one
time, is a part of the equipment. After passing through
the washing vat, spray cleaners and sorters, the celery
will be wrapped in special paper, crated and placed in a
refrigerating room for 30 minutes before being packed
in refrigerator cars for shipment to northern markets.

SPONGE SALES ARE $70,000 THIS MONTH

January Totals Will Probably Reach $150,000

(Tarpon Springs Leader, Jan. 11, 1929)
With wool sponges in good demand and prices around
four dollars a pound, Rock Island sold to the amount of
$31,399 at the sponge exchange this morning, the total
being slightly less than the sale of Tuesday.
Tuesday's sale cleared up wool sponges totalling
$37,345 for the spongers, prices being very good that
day. Previous sales of this catch were for grass, wire
and yellow grades and did not run into very big figures.
The sale on December 28, which opened this catch,
brought $3,778 for the low grades, while that of Decem-
ber 31 brought $4,049 for the same line.
About half of the catch has been sold and sponge now
at the exchange will bring, in the estimation of buyers,
an additional $75,000, making the mid-winter catch worth
more than $150,000.
A few of the sponge vessels have left for the sponge
banks, but many of them are still tied to the docks until
the crew members have finished with their holiday merry-
making.

Reports from the two motion picture trucks engaged in
spreading the story of forest protection in Florida indi-
cate that between October 29 and November 29 of last
year over 25,000 people saw the films, heard the speakers
on forest protection, or viewed the exhibits at community
fairs, according to reports submitted by State Forester
Harry Lee Baker. A total of 102 shows and lectures
were given by the men in charge of the trucks under the
leadership of Earl Taylor of the American Forestry Asso-
ciation. Shows are being given wherever an audience can
be assembled, according to Mr. Baker, who explains that
each truck is equipped with its own generating plant and
provides its own electricity. Pictures have been shown
at sawmills and turpentine stills, in addition to night
meetings in rural school houses of six counties in the
state. Shows are also being given in city schools. It is
stated that excellent results are being obtained.




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