More about cooperative marketing:...

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00064
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00064
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    More about cooperative marketing: Its possibilities and impossibilities
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Full Text

jloriba Rebittt


JANUARY 21, 1929


More About Cooperative Marketing ..... 1
,Lawrence & Kerr It Plait lloo Acres of Spuds .... ..... 2
Orange County's Greatest Industry ....... 3
C(anery and Packing Houses Release Payroll ..... 3
First Peppers Shipped from Pompio Farms ....... 4
Ship First Cargo Pre-cooled Fruit .. 4
New Jersey Man Buys Ground for Bi. New Fernery .... 4
First Carload Canned Fruit 4.......
State's Exhibit Takes Form at Terminal Here 5
Manatee Truck Sales at Platform Bring $40.000 .. 5
Perry Cut-Off Will Offer New Citrus Fruit Gateway ... 5
Flavoring the Business ...5......
Black Bass in Every Stream .... 6
State Has More Than 3,000 Flower Plants 6
Big Fish Boat inl Local Port .. 6
Hendry County Bees Work Sunmmer and Winter .. .. 6
Gypsum Company to Ship Through Pensacola (
Price-by-Size Sales Plan Adopted .. 7
Seventy-five Thousand Pound Fish Catch Is Shipped ... 7
Pecan Industry One of Growing hImportance Here.. 7
3.001 Mango Trees Under Cultivation by Harry P. Johnson 7
New Fruit Ship Line to Mobile Is Planned .... 7
Four and Half Millions for Sugar Plant ... ...... 8
Fruit and Nut Shop Shipping Fruit to All Parts of U. S. S
Agreement to Effect Saving in Shipments 8
Shrimper Will Operate 23 Boats and Three Big Fishiing Smacks S
Load First Car of Beans Today. .. .. .. ..... 8

No. 16

Royal P'allns Classed as Vegetable \Wonder ...
Phosphliate Shipmenits Break Records
Ship Building Seen ;as lrime Miami Industry ........ .............
Cattle Men Meet in Taylor County..
Cukes Are Wanted by Pickle Co. ..... .....
Avoni Park Rotariasll Take Dinner in Neat Cow Stable.
Marked Inlrease of Tourists and Winter Visitors ...
Florida's Contributiou ...
A Winter Charity Circus .......
Tropic National Park for Glades ....... ......
State (Contest Winners Among Schools Namled
Increase Is Showln iln Cargo Values
Sea Food Plants Busy ill Apalach.
Now Train on Run to Miami .. .......
lPoultry Associationls Consollidate tas They Pla ed ................
Sixty-six Famiilies Locate Here in One Week .........
Dressing Percentage of Stock ... ..........
Is Influenza Cured by Grapefruit Juice? .. ....... ..............
Tanipa. Twenty-first Port .. .... ..... ... ....
P'ensacola Is Rejoicing ...... ... .. .........
To'miato Plaiting Rapidly Pushed ........
Manufacturer's Industrial Loals Pllainned for Miami
Pralines To Be Marketed Here .... ..........
I'arlton Gives Away Citrus for Flu as First Official Act ...
First Carload Berries,. Lakeland and Galloway. Briiing $2,51100
.Iaspeir Pe'ca Co., linc. .........
Berry Cuis To Be Made Here ......... ........

More About Cooperative Marketing: Its Possibilities and


By NATHAN MAYO, Commissioner of Agriculture

ERETOFORE in this publication we dis-
cussed the topic, "Can Cooperative
Marketing Do It All." In this paper we
pointed out some of the troubles which
come to cooperatives, calling special attention
to the menace of surplus production-an un-
happy aftermath of many cooperative enter-
prises in the past.
Nothing in this article was designed to "throw
cold water" upon cooperative effort in Florida
or elsewhere, despite the fact that a very few
of our friends seem to have so construed it. We
are in no sense opposed to this movement-we
are in the true sense very much in favor of it.
But we still stand upon our position taken in
the article referred to: WE KNOW THAT
WAKE. Here let us quote from C. A. Cobb,
editor of "Southern Ruralist," who says in an
editorial under date of January 1st:
"The best cooperation can do in marketing
is to put over an outstanding job of selling the

products entrusted to it. And when this is well
done, overproduction with all its train of evils
is not only invited but is inevitable, WITHOUT
has happened in California, where cooperation
in this country had its birth. If you doubt this,
write the raisin growers and the prune growers
and any of the rest. Cooperation is no answer
to tariff discrimination against agriculture; it
is no answer to labor restriction in the interest
of higher wages for industrial workers. Co-
operation is no answer to the burden placed
upon agriculture through the governmentally
guaranteed income of industry."

It cannot perform miracles.
It cannot distribute large crops to the market
at as high prices as small ones.
It cannot entirely eliminate the middleman.
Controlling only a part of the crop, it cannot
dominate markets.
It cannot change human nature or make a
good farmer out of a poor one.
It cannot sell all the produce of all its mem-
bers all the time for a profit. (Neither can this
be done by independent marketing.)

Vol. 3


It cannot monopolize supply or prevent all
It cannot succeed if a majority of its mem-
bers are disloyal.
It cannot reach a successful termination if it
uses all the steam to blow the whistle.
It cannot wave a magic wand and remove all
the difficulties in production and distribution.
It cannot change sorry culls No. 3's to A grade
or No. l's.
It cannot make the weather man cooperate
even if farmers limit the acreage.
It can standardize and help stabilize produc-
It can advertise and widen distribution and
develop new markets.
It can improve grade, pack and containers.
It can help to improve distribution between
existing markets.
It can buy collectively.
It can finance marketing operation.
It can maintain favorable relations with the
trade by conforming to the highest ethics in
It can hire men who believe in cooperation,
and fire men who don't.
It can be a democratic instead of an auto-
cratic movement.
It can employ skilled salesmanship.
It can assemble the commodities and re-
sources of its members.
It can employ expert graders and packers.
It can eliminate competition between local
It can decrease wasteful practices.
It can more easily secure shipping-point in-
It can collect claims, improve quality, form
It can help to avoid gluts and famines.
It can make cheaper credit possible.
It can make for cooperative production.
It can make for cooperation in preparation
for market.
It can eliminate a large percentage of the
middleman dealing in farm crops.
It can get the grower a quality price when he
grows a quality product.
With the limitations and difficulties of co-
operative marketing ever in mind, Florida pro-
ducers may well press ahead to the work of
building their organizations. With the experi-
ence of hundreds of farm business enterprises
to guide them, our people have the best possible
chance to construct and guide their own asso-
ciations so as to become permanently successful.

It is heartening to consider the size of the
business transacted by farmers' associations in
the United States. A report issued by the Bu-
reau of Agricultural Economics at Washington,
D. C., gives us the following very interesting
figures relative to the 11,400 cooperative asso-
ciations listed in the nation:

Grain associations
Dairy associations ..
Live stock associations ..
Fruit and vegetable associations
Cotton associations
Poultry and egg associations
Nut associations ........
Tobacco associations ..
Wool associations ....
Miscellaneous.. .......

Grand total business for year
19 2 7 ...... .. ... .

$ 680,000,000


This huge total of business indicates the tre-
mendous strides the American farmer has made
toward the proper management of his own
business affairs. Here in Florida we are just
beginning. Our citrus, poultry, dairy, truck
and general farming groups are in need of
sound organization, intelligently directed. The
efforts already made toward this end would
seem to lend a hopeful outlook to the future.
Collective action, directed by intelligence and
made vital by loyalty, can, and we believe will
take our producers far along the highway of


Two Carloads Seed Potatoes Received-Plant-
ing Begins Now

(Okeechobee News, Dec. 2, 1928)
Kerr & Lawrence, road and bridge contractors, who
expect to complete the work of rebuilding the north end
of Conners Highway and Taylor's Creek before Jan. 1,
are preparing to go into farming on a big scale. Two
carloads of seed Irish potatoes were received last week
and stored in the old Hough building while the ground
was being put into shape to plant.
They will plant their spuds on the sand mucklands
west of Parrott avenue and will begin planting this week.
They plan to put 100 acres in potatoes and may plant
other crops before they are through.
Carl Simmons is planting tomato seed beds this week
and expects to put in ten acres just north of Ed Alder-
man's home on Eagle Bay Drive. He has already cleared
the land and expects to fence it right away. Several
other people are planning to plant spring crops on a big
scale. Eagle Bay will probably see from 1,200 to 1,500
acres planted to spring crops this spring. Lester Jennings
expects to plant heavily in that area as soon as the dikes
are finished and the land is pumped out.


Jfloariha 3Kiieft
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO ........... Commissioner of Agriculture
T. J. BROOKS ...... Director Bureau of Immigration
PHIL S. TAYLOR ... .. .Advertising Editor
Entered as second-class matter, Junri 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of Juite i, 1920.
Will be mailed free to anyone upon request.

Vol. 3

JANUARY 21, 1929


Payroll of Citrus Packing Houses Alone Nearly
Million and a Quarter a Year

(Apopka Chief, Dec. 20, 1928)
The orange and grapefruit crop brought $7,000,000
into Orange county last season, according to a card issued
by the Orange County Chamber of Commerce this week
and which appears in the desk card holders which have
prominent places on the desks and counters of one hun-
dred of the leading business and professional men of this
county. A new card is supplied every two weeks setting
forth some interesting fact about this county and its
In a letter to those who are using the cards the county
organization calls attention to the fact that not only is
the production of citrus fruits the dominant industry of
Orange county, but Orlando, the county seat of Orange,
is "The Citrus Capital of Florida," as all but one of the
great state-wide citrus marketing agencies have their
state headquarters in Orlando and fully 80 per cent of
the citrus crop of the state is marketed through this
Some idea of the bigness and importance of this in-
dustry is pointed out by the county organization in that
there are 132 employes in the offices of these marketing
agencies and the annual payroll for these employes is
$376,751 and there are 1,496 employes in the citrus pack-
ing houses of Orlando with a payroll for the packing
season totaling $834,807.
The total payroll in Orlando from these two sources
is $1,211,558 and the county chamber of commerce adds,
it will probably be a long while before this city has a
factory pay roll in excess of $1,000,000 a year. Orlando
has some splendid manufacturing plants and additional
plants are being established from time to time offering
employment for many more workers, but Orlando and
Orange county's biggest industry is agriculture and hor-
Orlando packers ship 7,220 cars of oranges and grape-
fruit a year, including much fruit raised in neighboring
counties which is brought in to Orlando by truck, packed
here and shipped. Last year 2,599,200 boxes of citrus
fruit were shipped by Orlando packers.
Deposits Twenty-one Millions
Last year $21,526,729.78 passed through the banks of
Orlando as a result of the sales and deposits of the citrus
marketing agencies located in this city and the telegraph

tolls resulting from this citrus marketing business
amounted to $76,892.00.
Some of the most beautiful and productive orange and
grapefruit groves of Florida are found among the lakes
and hills of Orange county and these groves are being
given the best of care and attention.
One of the most important factors in the development
of the citrus industry in Orange county has been the
competent County Agricultural Agent, made available to
the growers through the Board of County Commissioners,
the Extension Department of the University of Florida
and the Federal Government. C. D. Kime filled this
office very acceptably for many years and was succeeded
three years ago by K. C. Moore, another of the efficient
men on the state staff.
The largest and most important citrus development in
this county is the Avalon Groves in the Winter Garden-
Oakland section of the county, where 4,000 acres are
being developed under expert care and attention.
The current epidemic of influenza in the north is be-
ginning to affect the marketing of Florida oranges and
grapefruit most favorably, for every well-informed
physician knows that these citrus fruits are most im-
portant and valuable aids in the treatment and cure of
this malady. This promises to re-establish and strengthen
what has been a somewhat unfavorable market for citrus
fruits in recent days.


Grapefruit Factory Payroll $2,500 This Week.
Business Good.

(Polk County Record, Dec. 20, 1928)
The grapefruit cannery is operating at capacity this
week and will have a payroll of more than $2,500 to be
distributed among the merchants of Bartow for Christ-
mas shopping.
A group of Bartow men interested in citrus production
and shipment discussing citrus payrolls, in the vicinity
of Bartow, this morning in connection with the pay roll
of the canning factory, which is an allied industry, added
up a weekly payroll of more than $11,000.00 in Bartow
and Lake Garfield alone. The payrolls at Alturas, Home-
land and other citrus communities in Bartow's trade
territory were not included.
Bartow merchants, generally, say they are enjoying a
good holiday trade, with the prospect that from now until
Monday night the volume of business will greatly in-
crease and give them one of the best seasons they ever
have had. They report that while the individual buying
has not been so large, there have been a greatly increased
number of buyers making the total of purchases greater.
"One thing which has surprised me," said a local mer-
chant, "is the number of strange faces which have been
in our place of business this Christmas season. They are
coming from not only nearby towns but from as far away
as Kissimmee, Sebring, Wauchula and Arcadia, and even
from Dade City.
"Good roads and automobiles have made shopping
around easy and the people are taking advantage of the
combination. Our prices, our service and the quality of
the goods offered have made them buyers in many in-
stances. It is true Bartow loses some of her bargain
hunters to other communities, but I feel, personally, that
what we lose to other towns is matched with what other
towns lose to us. We have a good season."



Thirty Crates of Fancy Selects Bring as High
as $10 a Hamper

(Ft. Lauderdale News, Dec. 19, 1928)
First shipment of peppers from Florida this year, 30
crates, which went to Pittsburgh, Pa., from the Pompano
farms of W. H. McNab, brought $10 a hamper for fancy
selections and $9 a hamper for choice selections. This
shipment was one of the outstanding features of the
present heavy shipments of produce out of Pompano, the
"Bean and Pepper City."
Comparatively large shipments of beans continue to
leave the shed of the American Express Company and
prices are holding up remarkably well.
Black Valentines yesterday brought $3.60; Refugees
and Bountiful brought $4.25, which, according to Mayor
W. H. Shuford, an authority on local produce prices for
many years, are the best prices ever to be received for
the corresponding period of previous years.
The Hammond development is producing some fine
beans on its 300 acres devoted solely to that crop. The
Jill Brothers of New York are handling the produce of
this concern.
Mayor Shuford said competition among the buyers is
the strongest it has ever been. All the old buyers are
here and several new ones, making about 40 buyers at
the express shed.
An average of 2,000 crates of beans are being shipped
out daily, besides about three carloads by freight.
Peppers are expected to begin moving rapidly in car-
load lots by January 1, and a better price than ever be-
fore received is being looked forward to by local growers.


Clyde Line Officials Report Plant Lives Up To
Their Expectations

(Dade County Times, Dec. 7, 1928)
The first shipment of fruit and vegetables from the
new pre-cooling plant of the Clyde S. S. Co. went out
on the S. S. Iroquois Tuesday and consisted of approxi-
mately 6,000 packages of grapefruit, beans, avocadoes,
peppers, squash and cucumbers, all consigned to New
York. One hundred and seventeen barrels of fish were
also loaded. The vessel had arrived that morning from
New York with 234 passengers and miscellaneous cargo.
The capacity of the refrigeration plant of the ship is
20,000 packages of citrus or 30,000 packages of vege-
tables. The total capacity of the pre-cooling plant is the
The vegetables and fruit had been placed in the pre-
cooling plant beginning the previous Friday and up until
midnight Monday. No additional charge for cooling or
storage is made to the shipper. A flat rate of 40 cents
for each standard vegetable package and 65 cents for
each standard crate of citrus fruit covers all freight and
handling as well as the refrigeration service. Ralph I.
Vervoort, Clyde agent, stated that tests of the cooling
equipment and loading machinery had found everything
in perfect order, and the results obtained in the cooling
plant were 100 per cent of expectations. Mr. Vervoort
also stated that the first shipment was considered a heavy
movement for this season.



N. M. Letts, Experienced Fern Man, to Make
Home Here

(Leesburg Commercial, Dec. 28, 1928)
N. M. Letts, of Manahowkin, N. J., who arrived in
Leesburg about three weeks ago, has purchased eight
acres of land on Tomato Hill from the First National
Company for the purpose of establishing a fernery. E. C.
Huey, local realtor, handled the transaction.
Exact consideration involved in the deal has not been
announced, but according to the best information avail-
able the sale of the property was made at a figure some-
what in excess of $200 per acre. Experts consider the
land admirably adapted for fern growing, in which line
Mr. Letts has had considerable experience.
It is the present intention of Mr. Letts, who was ac-
companied here by his family, to return to Manahowkin
after a few months and remain there until he can dispose
of his interests in that city. Afterwards, he plans to
remove to Leesburg and become a permanent resident of
this community. Mr. Letts was interested in this section
through Harry Lukens, for many years a close friend.


Lakeland Highlands Co. Starts Movement to

S(Lakeland Ledger and Star, Dec. 23, 1928)
The first carload of canned grapefruit-Kist-Sweet
brand-by the Lakeland Highlands Company, Inc., mar-
keted this season is now riding toward Cincinnati. The
company has been packing the fruit for several weeks,
but did not begin shipments until Friday, when a suffi-
cient stock had been accumulated to insure prompt de-
When the grapefruit is first canned it is placed in
storage for at least ten days before it is inspected for
labeling. Any cans that are not considered in first-class
shape are removed from the pack.
The company made quite a reputation for its canned
ripe grapefruit last season, and when the fruit was ripe
for canning this year the company had orders booked for
carload shipments from the Atlantic coast to California,
the shipment Friday being the first to move.
Approximately 150 women and 25 men are employed
at the canning plant, and running at full capacity about
1,000 dozen cans are handled daily. The fruit is pealed
by hand and the segments of fruit are also removed by
hand. Then the fruit is assorted, the whole pieces going
into "firsts" and the broken segments into "seconds."
The only difference is that the unbroken pieces are more
desirable than the broken ones. Both are cooked alike.
When the fruit is placed in the cans and each can
weighed to insure uniform quantity, hot syrup is poured
in. Then the cans are carried by a chain through a heat-
ing arrangement, which extracts the air from the fruit.
After this the cans are sealed and cooked in a steam
There has developed such an increasing demand for
canned grapefruit that the owners of the industry feel
that only a few years will pass until a major portion of
the grapefruit crop is marketed in cans.



Show of Agricultural Products Is Elaborate
One-Tells Diversity

(Times-Union, Jan. 5, 1929)
After half a dozen men, more or less, have worked on
it since December 26, the Florida State Department of
Agriculture exhibit at the Jacksonville terminal today is
about ready for the public.
It is not quite complete yet, but there is plenty to see
The exhibit consists of a wall 15 by 15 feet, with a
24-foot platform extending on each side. It is located
at the north end of the train concourse. On the south
side of this wall, facing the greater part of the concourse,
is a 10 by 10 products map of the state, in oil colors,
showing by pictures where the principal crops are grown,
and containing statistics for the benefit of visitors. The
map is bordered with milo maze. The platform on this
side contains another map, made of oranges, grapefruit,
kumquats and tangerines. A couple of large bunches of
green cocoanuts and bananas from the Thomas A. Edison
estate at Fort Myers are to be mounted on either side of
the map. A border of ripe pineapples will be placed
along the bottom of the map. Underneath the platform,
which slopes from a height of about three feet, will be
placed fruits it would not be possible to display ripe at
this time of the year: sugar apples, grapes, guavas and
the like, all preserved.
About forty crates of fruit already have been used in
mounting this exhibit.
On the other side of the wall, facing north, are dis-
played fifteen varieties of hay and eighty-seven varieties
-of forage. On the platform, laid flat, are forty square
glass frames enclosing as many varieties of seed for live-
stock food. There are four large glass frames with four
kinds of tobacco at the back of the platform. Potatoes,
beans, mixed feeds and other state products are yet to
be mounted on the platform.
The whole thing is to be enclosed in a fence made of
sugar cane, which will serve at once to display another
state product and to keep the curious from handling the
J. A. McIntosh, of the State Department of Agricul-
ture, has been supervising the erection of the exhibit.
J. L. Wilkes, superintendent of the terminal, has co-
operated by lending him labor and giving him the space.
The exhibit is virtually the same as that entered by
the Florida State Department of Agriculture in the Iowa
State Fair at Des Moines recently and at the Interna-
tional Livestock Exposition at Chicago last month.

BRING $40,000

(Tampa Tribune, Dec. 21, 1928)
Bradenton, Dec. 20.-(Special)-High cash prices for
Manatee county produce are ruling on the buyers plat-
form in Palmetto, with the total sales near the $40,000
mark since the opening of the platform November 6.
One of the most unusual sales for this time of the year
was the disposal of four boxes of avocadoes grown by
Mrs. H. E. Maury, of Terra Ceia. There were 292 pears
in the lot and they were sold to C. E. Emmert for the
Washington market at $70, almost 24 cents each.


(St. Petersburg Times, Nov. 21, 1928)
Opening of the Perry cut-off of the Atlantic Coast Line
railway, December 4, with through service between Sara-
sota, St. Petersburg, Tampa and the Great Lakes and
western territory of the nation will give a new gateway
also for shipments of vegetables and citrus fruits, accord-
ing to information received by L. R. Connolly, director
of transportation, Tuesday evening.
The railroads, according to the letter, will cover any
breaking point for shipments on the cut-off from Perry
to Monticello, so that Florida shipments of these products
after December 4 will be pushed through the gateways
of Jacksonville, Hampton, High Springs and Perry, with
the possibility that the gateway point may be Dunnellon,
farther south on the same route.
This arrangement will give the west coast two gateways
in these shipments, the importance of which may be
judged from the totals for the season from September 1,
1927, to August 31, 1928, the last full season for which
the railroads have given figures now compiled. These
shipments show the following totals: Oranges, 17,762
cars; grapefruit, 17,564 cars; tangerines, 1,126 cars; let-
tuce, 1,119 cars; vegetables, 3,113 cars; peppers, 2,211
cars; tomatoes, 7,696 cars; cabbage, 1,485 cars; cucum-
bers, 1,575 cars; pineapples, 54 cars; celery, 9,607 cars;
strawberries, 531 cars; potatoes, 7,273 cars; beans, 2,751
cars; watermelons, 7,632 cars; cantaloupes, 13 cars.
Since Pinellas, Manatee, Hernando, Hillsborough and
other counties on the west coast are heavy producers of
citrus fruits and all vegetables and fruits other than
citrus, the compilations for the new west coast gateway
will make a new showing for the productivity of the
Florida west coast in the season now on.


(Miami Post, Dec. 22, 1928)
So much has been said about cooperative shipping, and
so little done about the matter, that when we find that
an experiment has been successful we are inclined to be
surprised. Down at Naranja there is an avocado grading,
packing and shipping plant that is a case in point. Taking
a lesson from the immense publicity campaign instituted
by avocado growers in California, this plant has added
to the name "avocado," or, at least, part of the name,
another syllable that tells a story. The Florida Avocado
Growers Exchange ships three grades of fruit under the
name "Flavocado." It is described as the Florida avo-
cado with the flavor, and the name has brought business
and consequently better prices. This season's shipping
has just closed and the fruit growers call it a successful
one. Some sixty-five per cent of the growers in that
locality have shipped through the exchange. Next season
there is a probability that eighty-five per cent of the
fruit will be handled by the exchange. The California
avocado is small, has little flavor, and is generally known
in the trade as the "California golf ball." The Florida
fruit is so much larger, better flavored and more saleable
that it must eventually gain the largest end of the north-
ern business. This cooperative organization has shpiped
out about 130,000 fruits ranging from ten ounces to over
four pounds each. Some 8,500 separate shipments have
been made and the price has been good on account of
the careful grading, packing in excelsior, and shipping
in strong packages and crates.





Fresh Water Fish Draw Thousands to State

(Jacksonville Journal, Dec. 2, 1928)
Recognized throughout the United States as affording
the finest and most extensive black bass fishing to be
found, Florida's 30,000 lakes and numerous streams,
which for many years have drawn thousands to the state,
are attaining a place of increasing preferment with the
disciples of Izaak Walton.
This increased preferment comes largely through, first,
the rapid depletion of the supply of fish in the fresh
waters of practically every other state, and, second,
through the efforts of the state to provide an inexhausti-
ble supply of fish in the fresh waters of practically every
other state through the enactment of laws conserving and
increasing the supply.
Recreational Value
Today, the value of recreational fishing is estimated
to exceed many times the combined value of the fresh
water fish industry in the state.
Revenue, finding its way into the state through visiting
nimrods, is more quickly and widely distributed than that
from any other source, Mr. Royall believes. This money
reaches directly boat owners and guides, dealers in hard-
ware and sporting goods as well as hotel keepers, dealers
in automobile accessories, owners of filling stations, town
merchants and others who are ready to serve.
Laws Protect Fish
As a result, Florida, in an effort to guard against the
depletion of its waters, in 1927 enacted laws regulating
methods of taking fresh water fish, and limiting a day's
catch. In addition, provision was made for the construc-
tion of five hatcheries for supplying minnows to replace
fish taken from the lakes and streams by nimrods and
commercial fishermen.
This legislative act also provided for a closed season
during the spawning time of fresh water fish.
The largest of the five fish hatcheries, now under con-
struction, located at Winter Haven, embraces an area of
1,200 acres within which lie Lake Milseed, Lake Fanning
and Lake Gwyn, bodies of water well adapted to the pur-
pose. It is expected to be in full operation early in 1929.
Build Hatchery
A second hatchery is under construction in Duval
county, a lake on the prison farm serving as its site. This
hatchery, it is planned, will be in operation by the com-
ing season, as well as a third, located at Laurel Hill,
Okaloosa county.
In addition to being famous for bass fishing, Florida's
fresh waters also furnish numerous other prized species
of the finny tribe. Among these are blue-gill bream,
speckled perch or crappie, shell-crackers, jack, red-
breasted perch, strawberry bass and channel cat.


(Florida State News, Dec. 20, 1928)
Miami, Dec. 20.-(A. P.)-The name "Land of Flow-
ers" for Florida was well chosen, as the state has over
3,000 flowering plants, Mrs. E. Peterson, president of the
North Miami Garden Club, said.
The heaviest blooming is done in the fall and summer,
although the spring time is not without its color, she


Julia Davis, of New York, Will Try Her Luck
Off Coast

(Ft. Pierce News-Tribune, Jan. 2, 1929)
With her bow protruding at least 10 feet beyond the
east end of the city dock, the two-masted schooner Julia
Davis, of New York, is tied up here awaiting favorable
weather before trying her luck in the deep sea fishing
grounds off the Fort Pierce coast.
The Julia Davis, commanded by Capt. Tom Johnson,
is the largest fishing craft that has ever docked here,
measuring 78 feet in length with a beam of 22 feet. She
carries a crew of 11 and has room in her hold for a valu-
able cargo of fish.
This is Captain Johnson's first venture into Florida
waters on a fishing expedition, and if his catches prove to
be worth while, the big schooner will be seen in this
port for a long time, he indicated.
In spite of her imposing proportions, the Davis has a
draft of little more than four feet. In addition to com-
plement of sails, the Davis is powered by a 60 h. p.
Lithrop engine, which enables the ship to cruise about
without sails for approximately a week.
Capt. Johnson is a well known figure in the New York
fish markets, having operated in that port for the past 28
years. He has been a fisherman for at least 35 years
and knows the game from every angle. During his visit
to these waters he will watch every opportunity to bring
in big hauls.


(Hendry County News, Nov. 29, 1928)
State Bee Inspector R. E. Foster, assisted by J. H.
Booth, district apirary inspector, and Mark Lucky, have
just finished the inspection of Hendry county's bee
colonies. Mr. Booth states that they found a good yield
of honey this year with the bees busy now gathering
nectar from the goldenrod and pennyroyal flower. This
latter needs cool weather to develop its yield of the
nectar used by honey bees, explains Mr. Booth. Bees
have just so much stored up energy, says Mr. Foster.
They do not work until tired, and rest up and recuperate
like man does, but are more like a clock that is wound
to run down. Bees multiply faster in Florida, and work
continuously or until their wings are worn ragged and
they fly home with their last heavy load, often dropping
with ragged, worn wings, to die within a few feet of their
hives of usefulness.


(Times-Union, Dec. 21, 1928)
Pensacola, Dec. 20.-The Gulf Gypsum Company is
assembling material here, and it is announced that at an
early date shipments of their product will move through
Pensacola after being barged from a number of Texas
ports, to be transported to inland points. Among the
machinery already on the ground is a caterpillar 15-ton
derrick which has just been turned out of the factory at
Loraine, Ohio. Heavy shipments are looked for. The
barges will dock at the municipal wharf, permits for such
having already been obtained.





Clearing House Adopts Differential Discount
Policy for Small Fruit Sales-Would
Aid Retailer

(Bowling Green Exponent, Dec. 14, 1928)
Shipper-members of the Florida Citrus Grower's Clear-
ing House Association have taken steps to establish
proper values on sizes of oranges, the result of which is
expected to materially aid the carlot buyer, the jobber
and retailer as well as themselves, it was learned this
week from J. Curtis Robinson, general manager of the
clearing house. Adoption of a "price-by-size" sales
policy is the method to be used by the clearing house
shippers to accomplish their objective.
The "price-by-size" policy means that a standardized
discount on oranges smaller than 200s will be used, the
differential running as follows: 216s at 75 cents below
the basing price; 250s at $1.50 below the base, and 288s
at $2.00 below the base price.
Adoption of the new policy will mean that generally
the prices on sizes 250s and 288s will be attractive with
the prices on the larger sizes raised to a level at which
the retailers will take to the smaller sizes at their lower
price. The new plan will not mean a higher price level.
General Manager Robinson, in commenting upon the
new policy, declared that the trade knows that the re-
tailers invariably are sold out on the larger sizes and
yet are stocked up with the smaller sizes, which are more
plentiful. As a consequence the retailer demands that
the price on the more abundant size be brought down.
"Briefly, the new plan means," Mr. Robinson said, "that
the supplies of the respective sizes will be balanced by
the prices on the size desired. California has followed
this 'price-by-size' policy for many years and has found
it beneficial. The clearing house is going a little further
than did California in that we are standardizing the size
"Furthermore, if the carlot buyer and jobber sells to
the retailer on this same size basis, as they will from now
on, and the retailer does the same with the customer, the
net result will be to stimulate the demand for the smaller
sizes. The association shippers will determine their
respective basis price, thus computing the sale price by
using the discount differentials named above. Associa-
tion shippers represent about 75 per cent to 80 per cent
of the Florida output."


That Is Weight of First Night's Taking of
Mackerel Off Fort Pierce

(Miami Herald, Dec. 21, 1928)
Fort Pierce, Fla., Dec. 20.-Approximately 75,000
pounds of mackerel were shipped out of Fort Pierce
Wednesday, comprising the first night's catch of a big
mackerel run that is now on off the coast here. Wednes-
day's shipments filled two refrigerator cars, with 80
barrels going forward by express.
The present run is the first of the season, and local
fishermen expect to make additional heavy catches before
it has subsided. Huge mackerel catches are a feature
of the winter commercial fishing activity here, the haul
often reaching several hundred thousand pounds.


Local Dealer Handles More Than One Hundred
Thousand Pounds of Nuts During

(Gadsden County Times, Dec. 20, 1928)
That the pecan industry is one of growing importance
in Gadsden county is indicated by the large quantities of
nuts shipped out during the past two months. The Love
& Hearn Co., of Quincy, is probably one of the largest
shippers of nuts in the county, more than a hundred
thousand pounds having been handled by this one dealer
during the season.
While the bulk of the budded varieties have gone to
the northern and western markets, shipments have been
made to England, Germany and France. Large quanti-
ties of seedlings have been consigned to candy manufac-
turers in Columbus, Ga., and other manufacturing centers.
In addition to the quantities of nuts handled by the
local dealer, other agencies have shipped out a consider-
able quantity, while some of the larger growers sold their
output to consumers and manufacturers direct.


(Ft. Myers Tropical News, Dec. 28, 1928)
Extensive mango cultivation is being carried on by
Harry Poe Johnson on his estate on Pine Island. Mr.
Johnson now has 30 acres under cultivation, he said yes-
terday, with a total of some 3,000 trees.
In a hothouse on his plantation Mr. Johnson has pro-
duced 24 East Indian mangoes, which he describes as
"the world's most beautiful and useful fruit." Mr. John-
son has dedicated these mangoes to 24 men whom he
classes as "the world's most helpful men."
These men are Ludwig von Beethoven, Luther Burbank,
Julius Caesar, Christopher Columbus, Cook, Oliver Crom-
well, Charles Darwin, Charles Dickens, Dr. Hugo Eckener,
Thomas A. Edison, Robert Fulton, Gorgas, Humboldt,
Jenner, DeLesleps, Abraham Lincoln, Robert Livingstone,
Linnaeus, Neirling, Newton, William Shakespeare, George
Washington, Wright and Akbar.
Akbar, according to Mr. Johnson, was an Indian em-
peror who lived from 1542 to 1605, and who planted
100,000 mango trees near Agra, India, which are still
bearing fruit.


(Tampa Times, Nov. 22, 1928)
J. E. Turner, of the Dixie Fruit and Produce Com-
pany, Inc., announced today that a fruit line will be es-
tablished by that company between Tampa and Mobile,
with the first trip scheduled in about two weeks.
One ship will be used at present and will make round-
trip runs that will take approximately 40 hours. The
ship to be used will be capable of loading 5,000 boxes of
citrus fruit. Mr. Turner said the fruit will be packed
and loaded at the Tampa Union Terminal, and that all
fruit going to New Orleans will probably be sent on the
Gulf and Southern Line.



Twenty-five Hundred Ton Mill to Be Built at
Canal Point

(Special to Times-Union, Jan. 3, 1929)
Canal Point, Jan. 2.-The Southern Sugar Company
has budgeted four and a half million dollars for expendi-
ture in the Canal Point district in 1929, W. J. Conners,
of Palm Beach and Buffalo, N. Y., a vice-president of the
company, said in Canal Point recently while on his way
to inspect his toll highway, half of which had to be prac-
tically rebuilt to repair the damage done to it by the
flood that followed the September storm.
"Dahlberg is doing great things for this country-he
is going to build a 2,500-ton sugar mill and fix up the
dykes and canals and put in the other pumping plant.
It will help me and you and all the rest of us and will
help West Palm Beach," Mr. Conners commented.
B. G. Dahlberg, to whom Mr. Conners refers, is the
president of the Southern Sugar Company, the Florida
corporation that is a companion to the Louisiana Sugar
Company. His larger interests are in the Celotex Com-
pany, whose product he developed.
That the Southern Sugar Company was to put a large
sugar mill at Canal Point has been well known for some
time, for it was announced in the program formulated
a year ago, and it was known that the plan of reclama-
tion of Pelican Lake drainage district was to be com-
pleted by the construction of canals and levees and the
installation of a second pumping plant, but the state-
ment of Mr. Conners is the first information as to the
sum of money to be expended here this year. The
$4,500,000 probably includes the cost of planting 12,000
acres of sugar cane, for which land has been prepared
by removal of the original vegetation and which has been
Mr. Conners was the largest early developer of upper
Everglades land, having had 1,200 acres in cultivation a
few years ago. His land was taken over by the Southern
Sugar Company a year ago and is included in the com-
pany's present development.


(Sarasota Times, Dec. 13, 1928)
Fruit from Sarasota will grace the festive board in
homes all over the United States, according to W. F.
Schmidt, manager of Post Office Arcade Fruit and Nut
This firm, doing a mail order business in oranges,
grapefruit, nuts, jellies and shell souvenirs from local
beaches, reports the demand for their product has kept
them working night and day to fill the orders that have
accumulated since the opening of the store, December 2.
The fruit is grown in Sarasota groves and is packed
and shipped in fancy boxes under the direction of Mr.
Schmidt, who has had many years experience in fruit
The Fruit and Nut Shop is specializing in Christmas
boxes for the holiday trade and Mr. Schmidt says he is
agreeably surprised to learn that numbers of people are
selecting oranges, grapefruit, tangerines and nuts as the
ideal yuletide gift.


Mixed Carloads of Vegetables and Citrus to
Save $50 Per Carload, Says Shippers'

(Orlando Reporter-Star, Dec. 14, 1928)
A saving of approximately $50 per carload on ship-
ments of mixed vegetables and mixed citrus fruits and
vegetables from Florida points to other states will result
from the agreement just reached by the public carriers
and the shippers in which a minimum is placed on car-
load shipments with a sliding operating scale.
This is the estimate given by J. I. Swan, traffic man-
ager of the Florida Growers and Shippers' League, which
organization protested the proposal of the carriers to
have certain minima established on vegetable and citrus
Following the agreement between the shippers and car-
riers, the hearing on the proposal of the carriers sched-
uled for December 20, in Jacksonville, was cancelled.
The carriers proposed to establish a minimum of 24,000
pounds on straight carload shipments of mixed vegetables
and 32,400 pounds on carload shipments of mixed vege-
tables and citrus fruit. The league, jointly with other
organizations, protested. An agreement was reached
under which the minimum on straight carloads of mixed
vegetables would in no case exceed the equivalent of
21,000 pounds, while on mixed carload shipments of
vegetables and citrus fruit a sliding scale of 24,000 to
32,400 pounds is established.


(Ft. Pierce News-Tribune, Dec. 15, 1928)
At least 25 shrimp boats and three big deep sea fish-
ing smacks will be operated out of Fort Pierce this
winter by Tony Gianino, he announced this morning upon
his arrival here.
Gianino brought many shrimpers to this port last year
and shipped thousands of pounds of the crustaceans. He
looks for a good season this year. The three fishing
sloops are en route here from New York and other boats
will come here from St. Augustine.


J. E. Carter Making Shipment From Canal
Point; Mizell From Bacom Point

(Everglades News, Dec. 21, 1928)
Average shipments of 300 hampers of beans a day by
express from Port Mayaca, north of Canal Point, are
being made, but no full cars were loaded out from there
this week.
C. S. Moore, representing Allison & Company, commis-
sion merchants of New York, is today loading a solid car
of beans at Canal Point, most of the goods coming from
J. E. Carter's farm on the Wo-Kee land on the canal east
of town. Jim Mizell, of Bacom Point, will also load in
the car.
A New York market of $7.00 a hamper was reported
yesterday by W. H. Vann, representing Schwitters &



Florida Plant Subject of Special Report Pre-
sented in Washington by Bureau of
Department of Agriculture

(By Gladstone Williams, the Miami Herald's Special Cor-
respondent in Washington)
Washington, Dec. 13.-Florida's royal palms, described
as the wonder of the vegetable world, adding a charm to
the landscape and providing a major attraction for
tourists and winter residents, are the subject of a special
report made public today by the Bureau of Plant In-
dustry, United States Department of Agriculture.
"The massive smooth trunks, while like marble, have
the symmetry and grace of sculptured columns, bear
aloft an emerald vase of leaf-sheaths and a spreading
crown of deep green fronds," says a descriptive passage
in a statement issued from the bureau. "Thousands of
slender pinnae tremble and glisten in the sunlight, like
spray blown from a fountain. Beholding the royal palm
and the cocoanuts, the northern traveler realizes that he
has reached a new realm of nature."
Department of Agriculture specialists in the bureau
have been called into consultation in regard to un-
satisfactory condition of some of the palms planted in
recent years. Advice was sought because of the high
value placed on individual palms. Florida, they point
out, is the only region where royal palms grow wild out-
side the tropical zone, Miami, Coconut Grove, Palm
Beach, Fort Lauderdale and many other places being
adorned with them. Fort Myers has many specimens, and
a few are found in protected places along the West
Coast as far north as Bradenton and Tampa, it was
Thousands of young royals were planted during the
recent period of active development in southern Florida,
but often the results have been disappointment. Many
of the young palms died within a year or two after be-
ing transplanted, and many others are in poor condi-
tion. Several diseases and insect pests have been found
on the dying palms and various remedies have been tried,
but no "cure" has been found. Symptoms commonly
noted among the diseased palms are paler and more
yellowish foliage; short, compact crumpled leaves, and
brown spotting or blighting of the segments, especially
in the young unopened leaves, which in some cases may
go so far as to destroy the bud.
Discussing methods of raising the palms determined
after a thorough study of conditions in southern Florida,
the department in its report said:
"Checking the growth on the palms has the effect of
holding the old leaf sheaths in place for long periods, thus
allowing them to decay. Some of the sheath rots are
able to infect the outer fibers of the trunk. A rot that
is common at Miami forms brown lines on the sheaths
and splits the surface of the internodes into fine ridges
and grooves. Less frequent, but more injurious, is black
sheath rot causing large sunken spots in the sheaths and
deep ulcers on the trunk. Occasional recovery from
sheath rots is indicated by scars on some of the old
palms, but most of those that show the trunk infections
evidently have been for some time in poor condition. An
extremely dry season in 1927, following the hurricane of
1926, no doubt was unfavorable for many of the palms.
"The trunks resist the hurricanes, though the leaves
break off, and new crowns of leaves are put forth in a

few months if the palms are otherwise in good condition.
The wet summer of 1928 revived some of the languish-
ing palms, but many are past recovery and will need to
be replaced.
"More care evidently is needed to raise healthy young
palms and to avoid the checking of growth and the re-
sulting susceptibility to disease after transplanting. Some
of the nurseries are in wet, boggy places and the young
palms are much crowded, which makes them slender and
succulent. The lanky shade-grown palms are more diffi-
cult to handle without strain in transplanting and suffer
more from the sudden exposure to the sun and wind. On
many palms that do not show any disease symptoms the
checking on growth after transplanting is plainly marked
by short narrow joints on the trunk in contrast with
longer joints formed before transplanting.
"Under favorable conditions the young palms make
rapid growth. Trunks 12 feet high have been produced
in five years after transplanting from four-inch pots. In
eight years from the seed the trunks may be six or seven
feet high, not including the leaf-sheaths, with 14 to 16
joints exposed below the leaf-sheaths. With watering
and fertilizing such growth may be made even in places
with little soil, sometimes with only a few inches of leaf-
mold above the solid limestone rock. Nevertheless, it is
not reasonable to expect that the palms will transplant
readily or grow well in open places with nothing but sand
or rock in reach of their roots.
"The most favorable conditions for the growth of culti-
vated palms are in somewhat protected places, where the
ground is partially shaded by other vegetation or be
adjacent to buildings or where there is a moisture-hold-
ing accumulation of leaf-mold on the surface, as in the
wooded hammocks where the wild palms grow with other
tropical trees. The hammock leaf-mold is a rich soil and
holds moisture well. The palms also thrive along the
coast, even in exposed places, provided the roots can
reach permanent moisture.
"For palms in drier places, mulching with hammock
soil or leaf litter, or protecting the surface with cover
crops or low-growing ornamentals may be needed, at
least until the palms are well established. If good con-
ditions are not assured it may be better to transplant
small palms or to raise them in place than to set out
large specimens. Where holes are blasted in the lime-
stone rock they should be deep enough to reach moisture,
and it may be advisable to set the palms a few inches
below the level, to allow for mulching and for starting
new surface roots as the trunks grow larger. Gradually
deepening of the soil layer by top dressing no doubt will
help to keep palms in good condition in lawns and park-


(Highland News, Dec. 13, 1928)
Phosphate shipments from elevators of the Atlantic
Coast Line Railroad at Port Tampa, and of the Seaboard
Air Line Railway on Seddon Island, have reached a new
high level. Tonnage figures just released by the two
rail lines show more phosphate has been shipped in the
eleven months of this year than in all of last year.
Phosphate shipments in the last eleven months amounted
to 1,386,599 tons, while those in 1927 amounted to
1,372,118 tons. This is an increase of 16,481 tons, with
possibility of the tonnage reaching a total of 1,500,000
by the end of the year.




(Dade County Times, Nov. 30, 1928)
With the launching last week of the large 130-foot
houseboat built for C. G. K. Billings at the Fogal Boat
Yard, 111 S. W. Sixth street, Miami assumes prominence
as a boat building center. The Billings boat is a float-
ing palace designed especially for cruising in Florida
waters. It has 26-foot beam and a 3-foot draft. It is
one of three fine boats that Mr. Billings is having built
for his use.
The Fogal Boat Yard was founded at its present loca-
tion in 1920 by Morton Fogal, who first came to Miami
and engaged in ship building and repair in 1914. Mrs.
Fogal christened the houseboat "Old River" at the re-
quest of Mr. Billings, who is in the west and was unable
to be present when the craft took the water.
The craft is powered with two Sterling engines of
300 h. p. each, and will carry a crew of from 12 to 15
men. Mr. Billings plans to reach Miami from California
on December 15 and Mr. Fogal stated Wednesday that
the boat will be in readiness for him when he arrives. It
will have been just four months to the day in building
and fitting. The total cost will be about $200,000, Mr.
Fogal stated. There have been employed at various times
in the construction of the boat as many as 120 men at
one time. The average was from 85 to 100 men. Mr.
Fogal has a force of 110 men working on the yard now
doing new construction and repair work, and there is
the constant hum of industry about the place.
The Fogal Yard is only one of several boat building
and repair plants in the Miami area, and the construction
of such large boats as this one is seen as a distinct
advantage to Miami industrially.
Mr. Fogal is employing two of the young men who are
taking the boat building course at Lemon City High
School. Such employment is designed to supplement the
school course with practical work and make practical boat
designers and craftsmen out of the boys. This is one of
the efforts that is being made to foster the boat building
industry in Miami.


(Enterprise Recorder, Dec. 14, 1928)
Perry, Dec. 10.-Cattle men of Taylor county held a
meeting at the court house in Perry Saturday afternoon
for the purpose of laying plans for the improvement of
the beef cattle industry in the county. J. Lee Smith,
district agent of the extension service, of Gainesville;
Dr. A. L. Shealy, of the experiment station at Gainesville,
and Professor J. M. Scott, were present and each made
talks. W. J. Sheely, of Savannah, general live stock
agent of the Atlantic Coast Line railroad, was also
present, and delivered the principal talk of the after-
Each speaker pointed out the need for better quality
stock, and also gave concrete examples of how this im-
provement is being effected in parts of West Florida,
South Georgia and South Alabama under the same con-
ditions that obtain in Taylor county. Professor Scott
also pointed out how ranges and pastures might be im-
proved by seeding grasses and fire prevention.
County Agent R. S. Dennis has made range cattle im-
provement one of his major objects for the coming five
years and this meeting was the first gun in his campaign
for this development.


Pickle People Want Farmers in County to Grow
Cucumbers-Will Erect Factory-May
Mean Another Money Crop

(Lake City Reporter, Dec. 14, 1928)
Representatives of one of the largest pickle packing
concerns in the United States have been here several
days this week conferring with the chamber of commerce
and farmers of the county in regard to growing cucum-
bers under contract for the pickle concern.
The representatives of the pickle factory said they
wanted to contract for 200 acres here and would pay a
price to make the cucumber production profitable to
farmers undertaking it. The average yield is from 300
to 500 hampers per acre, they said. T. W. Karstedt and
the two men visited a number of farmers over the county
Wednesday and all seemed favorable to the proposition.
While the farmers of the county have had no experience
growing cucumbers on a commercial scale, all are familiar
with them as a garden product. It is believed that the
necessary acreage can be secured without difficulty.
The only drawback so far encountered is freight rates,
and it is thought this will likely be adjusted. The repre-
sentatives of the pickle concern went to Jacksonville
Thursday to investigate the rate situation still further.
They said if the farmers take hold of the proposition
readily and make a success of it the pickle company
would probably put in pickle vats here year after next.
After making a thorough investigation the representa-
tives were convinced that this is an ideal location from
the standpoint of climatic temperatures, soil and rail-
road facilities for growing and shipping cucumbers.


See Cows Milked and Few Minutes Later Sit
Down to Lunch

(Lake Wales Highlander, Dec. 14, 1928)
A chicken dinner in a dairy barn, with the guests
seated at tables spread within 28 minutes after the feed-
ing and milking of 60 cows, was a novelty stunt arranged
by Demos Mandis, Avon Park dairyman, for the enter-
tainment of his fellow Rotarians. The dinner, aside from
being a demonstration of what can be accomplished in a
modern dairy, was listed as the regular luncheon meet-
ing of the Avon Park Rotary Club.
In addition to local Rotarians, guests included J. M.
Burgess, of the Department of Agriculture, representing
Nathan Mayo; H. L. Brown, dairy specialist of the exten-
sion service, University of Florida; Louis Alsmeyer,
Highlands County Agricultural Agent; city officials of
Avon Park and officials of Highlands and Hardee
Following an inspection of the dairy, the guests were
assembled in the barn for a demonstration of milking
under modern methods. Thirty cows were milked at one
time as they stood in the concrete stalls of the barn and
the progress of the milk from the cow to the sterilized
bottles was followed by the Rotarians and their guests.
This having occupied only a few minutes, the guests were
invited to return to the barn for another demonstration
and found that the cows had disappeared and the barn
had been converted into an immaculate dining hall.



Biggest Season in Years Seen by Local Opera-
tors of Hostelries

(Titusville Star-Advocate, Dec. 21, 1928)
Titusville hotels were forced to turn away guests on
almost every night during the past week, according to
the announcement this morning of C. H. Wood, manager
of the Walker Hotel. The increase in the number of
tourists and winter visitors was very marked during the
week, he said.
New York State is contributing the greatest number
of winter visitors, hotel operators report. But other
states are furnishing their share of the people that are
expected to make this winter the biggest season in years.
Most All From North
Most all of the guests of the hotels in Titusville, it is
reported, are from the north. Few registrations of the
total are by people living in the state.
This influx of tourists is expected to increase regu-
larly during the month, and then hotel operators believe
there will be even a greater increase when the holidays
are over.


(Vero Beach Journal, Dec. 14, 1928)
Arthur Brisbane, after commenting on the fact that
Florida had gone Republican and should now have the
attention it deserves from the federal government, added
this significant paragraph to his writings:
"With or without the nation's help, nothing will check
the growth of Florida, or permanently injure its pros-
"If the people of Florida knew as well as outsiders do
what their prosperity and values must inevitably be, they
would not sell anything."
Why did Brisbane write in these encouraging terms?
Well, he is supposed to dispense facts. To dispense facts
he has to be a close observer as well as a wide reader of
daily and weekly periodicals. It is this observation and
this reading that enables him to write on a great variety
of subjects.
A page devoted to economics and markets in the Chi-
cago Tribune is, no doubt, found helpful to Mr. Brisbane
in making his estimate of Florida. Here are a few para-
graphs from a Tribune page:
"Last December Chicagoans ate 550 carloads of Flor-
ida's green beans, 5 carloads of green peas, 220 carloads
of green peppers, 300 carloads of tomatoes, 23 carloads
of cabbage, 25 carloads of celery and 270 carloads of
head lettuce. That's a big order of vegetables, even for
a place like Chicago with more than 3,000,000 people,
but that is not all the vegetables eaten by this city."
"Southern gardeners in December are just getting a
good start in harvesting and shipping their vegetables
north. Twice as many are shipped in January and Feb-
ruary. For instance, Florida sends from 900 to 1,800
cars of celery to Chicago each month during January and
February, and also 265 to 353 cars of cabbage a month."
Something of the capacity of Chicago for consuming
fresh vegetables is shown by the economic writer on the
Tribune when he shows from the report of the Chicago
office of the American Vegetable Shippers Association
that last year, during the month of December, 5,098 cars

of fresh vegetables were consumed in Chicago. In Janu-
ary there were consumed 10,930 cars, and in February
10,650. Add to this large consumption that of New York,
Boston, Philadelphia and other large northern cities and
the market for Florida products will be realized, and we
will better understand the why of the Brisbane advice.
The Tribune writer states that "the Chicago appetite
for fresh fruits and vegetables is increasing each year,
and that this appetite has to be satisfied from south of
Mason and Dixon's line."


(Orlando Sentinel, Dec. 16, 1928)
All Floridians know what the coming of John Ring-
ling to Florida has meant for Sarasota. He has been one
of the builders of that progressive city and works for its
further development. At present he is president of the
Sarasota Chamber of Commerce.
Most people throughout the country know the Ringling
Circus and that it has its winter quarters in Florida.
Indeed wherever Ringling goes, Florida gets some pub-
But what many people do not know is that there is a
Ringling winter circus at Sarasota that lasts all the
season until time comes to take to the road again. On
all holidays, Wednesdays, Saturdays and Sundays, visitors
to Sarasota have an opportunity to see the winter circus.
Last year 70,000 people attended.
The one fact that is least known of all is every cent of
the admission fees to the winter circus is given to the
Ringling Community Chest to be used for civic and charit-
able purposes. When one pays for entrance to the circus
in Sarasota, one is doing a charitable deed.
John Ringling is an unusual circus man and the kind
of citizen that Florida is proud to call an adopted son.
In a peculiar sense Ringling's is a Florida show and we
are glad of it.


(Dade County Times, December 14, 1928)
A permanent organization to foster the development of
more than 2,000 acres of virgin Everglades land at Cape
Sable as a national park was formed Tuesday night at
the Pancoast Hotel, Miami Beach. Officers elected were
Dr. David Fairchild, of Coconut Grove, internationally
known naturalist and plant introduction expert, presi-
dent; Clayton Sedgewick Cooper, of Miami Beach; David
Sholtz, of Daytona, president of the Florida State Cham-
ber of Commerce, and John O. Shares, of Eau Gallie,
president of the Florida East Coast Chamber of Com-
merce, vice-presidents; S. Lowry Wall, of the Miami Beach
First National Bank, treasurer, and E. F. Coe, secretary.
Offices of the association will be maintained in the
county court house. The executive board will be an-
nounced later. A legislative committee was appointed,
consisting of S. P. Robineau, as chairman, and E. Bruce
Youngs and Dan Chappell.
Senator Duncan U. Fletcher introduced a bill in the
U. S. Senate last week asking the department of com-
merce to have a survey made of the territory. The asso-
ciation will take the steps necessary to acquire the land
in the name of the State of Florida and present it to the
United States government. Dr. Fairchild pointed out
that the federal government maintains national parks,
but does not purchase lands for the purpose of establish-
ing them.



Florida Fair Awards Go to Scattered Sections
After Lively Race

(St. Petersburg Times, Dec. 23, 1928)
Tallahassee, Dec. 22.-(A. P.)-A complete list of the
winners in the judging contest conducted at the Florida
State Fair, recently held at Jacksonville, for vocational
agricultural students, has just been announced here by
J. F. Williams, Jr., state supervisor of vocational agri-
The Mt. Pleasant school made the highest total score
in the contest, winning the silver cup valued at $100
given by the State Department of Agriculture. The
school's entry was composed of Harold Scott, Claude
Harden and Talmage Dambert, under their teacher, J. E.
Apopka Wins
The Apopka school was the winner in farm crops; Mt.
Pleasant in fruits and vegetables; Aucilla in farm ani-
mals, and Sanford in poultry.
Greenville was the highest total scorer in the whole con-
test; Mt. Pleasant was second, and Aucilla third.
Following were the winners in each division:
Corn, Penny Farms first; Greenville second, and Ft.
White third; sweet potatoes, Mt. Pleasant, Apopka and
Penney Farms; satsumas, Crescent City, Summerfield,
second and third; pecans, Greenville, Monticello and
Apopka; eggplants, Greenville, Mt. Pleasant and Greens-
boro; string beans, Greenville, Crescent City and Sum-
merfield; Irish potatoes, Greenville, Baker and Greens-
boro; Jersey cows, Greensboro, Greenville and Crescent
City; Holstein, Summerfield, Alachua, Greenville and
Aucilla; Poland China, Mason, Alachua and Apopka;
Duroc-Jersey, Ft. White, Sneads and Aucilla; White Leg-
horns, Aucilla, Baker and Sanford; Rhode Island Reds,
Eustis, Greenville and Madison.
Prizes awarded the various winners ranged from the
loving cup to the Mt. Pleasant school to $3 in money.


Chamber Commerce Sets Total at $371,083,050

(Tampa Tribune, Jan. 1, 1929)
The total value of all cargoes-foreign, domestic, coast-
wise, and interharbor-imported and exported through
the Tampa harbor in 1928 was $87,626,150 higher than
the 1927 business, F. M. Sack, statistician of the cham-
ber of commerce, said yesterday in his summary of local
maritime traffic.
Cargoes last year were valued at $371,083,050 as com-
pared to $283,456,900 in 1927. Mr. Sack's summary
"With the close of the year it is now possible to gauge
more or less accurately what the port has meant to the
city and its environs during the last 12 months.
"Present indications would not tend to show a marked
increase in the number of vessels entering and clearing
through the port. Compared to last year, with 2,874
vessels, the 1928 total will show an increase of more than
1,000 vessels, divided as follows: United States vessels,
all classes, 3,389; foreign vessels, 552; total, 3,941.
"The foreign vessels were divided as follows: Pana-
manian, 92; Norwegian, 39; British, 80; German, 24;

Italian, 55; Dutch, 17; French, 5; Swedish, 15; Spanish,
23; Danish, 5; Mexican, 3; Japanese, 21; Nicaraugan, 70,
and Cuban, 104.
Cargoes Valued Higher
"These vessels carried out and brought in a total of
3,028,652 tons of varied merchandise. While preliminary
figures fail to show a marked increase in the total cargo
handled over 1927, they do tend to show that the cargo
carried has increased in value. In other words, the cargo
brought in has been of the better class and actually
valued at greater amounts than that of last year, tend-
ing to show the following:
"Class 1-Canned foods, milk, fertilizer ingredients,
etc.: Total cargo in, 27,118 tons; value, $1,409,000.
"Class 2-Vegetable oils, seed, beverages, vegetable
canned foods of all classes: Total cargo in, 40,883 tons;
total cargo out, 1,996 tons; value, $21,439,500.
"Class 3-Fresh fruits, other edibles, sugar, etc.: Total
cargo in, 53,486 tons; total cargo out, 1,653 tons; value,
"Class 4-Textiles, dry goods, tires, rubber goods, etc.:
Total cargo in, 2,730 tons; total out, 100 tons; value,
"Class 5-Wood and paper, lumber, newspaper, etc.:
Total in, 30,807 tons; total out, 244,437 tons; value,
"Class 6-Oil, gasoline, kerosene, lubricants, etc.:
Total in, 169,465 tons; total out, 11,200 tons; value,
"Class 7-Ores, metals, glassware, paints, etc.: Total
in, 45,684 tons; total out, 11,335 tons; value, $2,850,950.
"Class 8-Machinery, autos, motors, etc.: Total in,
8,254 tons; total out, 3,170 tons; value, $571,200.
"Class 9-Drugs, building materials, phosphate, etc.:
Total in, 60,691 tons; total out, 1,980,239 tons; value,
"Class 10-Miscellaneous, general cargo, not other-
wise specified: Total in and out, 279,935 tons; value,


(Daily Democrat, Dec. 14, 1928)
Apalachicola, Fla., Dec. 14.-Sixteen local sea-food
packing plants are operating in full force in hopes of
making the 1928-29 oyster season one of the best this
locality has experienced in recent years. Shrimp and
oysters are being handled in large quantities, and accord-
ing to present indications, this season gives promise of
being an exceptionally good one.
Last year, which was perhaps the best sea-food season
since 1921, approximately 40,000 shipments, including
mostly oysters, although some shipments of fish are in-
cluded, were made by local packers, according to figures
on hand at the local express office.
From the oyster industry last year approximately
$360,000 was received. It is estimated that 113,820
gallons of oysters were shipped from here during the
1924-25 season, and 128,708 gallons in 1925-26. It is
believed that this season's shipping will also run into high
Inspection of local plants and methods of handling the
sea foods was made several weeks ago by national and
state health officers, and the same were given a clean
bill of health. Apalachicola sea foods are equal to any
in other parts of the country for healthy condition and
sanitary handling.



Biscayne Departs at 10 P. M.-Makes Seven-
Hour Trip

(Florida State News, Jan. 3, 1929)
According to statement of J. D. Ingraham, division
passenger agent, Florida East Coast railway, effective
yesterday, the Florida East Coast inaugurated a new train
between Jacksonville and Miami. This train, known as
The Biscayne, leaves Jacksonville at 10 p. m., arriving at
Miami at 8 a. m., and stops at important stations only.
Through sleepers are handled in connection with The
Floridan, Flamingo and Dixie Limited from Chicago, St.
Louis, Cleveland, Cincinnati and Detroit to Miami. This
train carries coaches and club car between Jacksonville
and Miami.
Returning, the northbound Biscayne will leave Miami
at 9:15 p. m., arriving in Jacksonville at 7:15 a. m., with
through sleepers for the Dixie Limited, Flamingo and
Floridan, and will be an all-Pullman train with club car
between Miami and Jacksonville.
Effective the same date, The Royal Poinciana, train
No. 35, will become an all-Pullman train between Jack-
sonville and Miami, leaving, as at present, at 9:45 p. m.
Effective January 6, the famous Florida Special will
commence its forty-second season, and will be, as here-
tofore, an all-Pullman de luxe, with club, drawing room,
compartment, section, observation sleepers between New
York and Miami, with sleepers for Palm Beach. The
Florida Special will leave Jacksonville at 10:50 p. m.,
arriving in Miami the next morning at 8:20 o'clock, with
diner serving breakfast into Miami.
Northbound train No. 88, the Florida Special, will leave
Miami at 11:45 p. m., arriving in Jacksonville at 9:15
a. m., the next morning, and arriving in New York at
10:40 a. m., the next day. This train is operated by the
Florida East Coast, in connection with the Atlantic Coast
Line, R. F. & P., and Pennsylvania railroads, between
New York and Miami, and is faster, by fourteen minutes,
than the Havana Special, and is three hours and twenty-
five minutes faster than any other night train between the
above points.


(Palmetto News, Dec. 14, 1928)
A joint meeting of approximately 40 members of the
three poultry associations of Manatee and Sarasota
counties was held Wednesday night at Sarasota, the main
purpose of the meeting being to merge the three bodies
into one. This was done. The three organizations were
the Florida West Coast Poultry Association, of this
county, and the Sarasota Poultry Association and the
Venice Poultry Association. The name of the Manatee
county organization was retained as the name of the
combined associations. P. M. Childers, county agent of
Sarasota county, presided over the meeting. The mem-
bership totals 51, with 31 from this county and 20 from
Sarasota county. The main office will be in Bradenton.
The following were elected as the new board of
directors: T. P. Chester and F. J. Hayden, of Venice; H.
H. Conover and W. J. Crowley, Sarasota; Miss Connie
DeVane, Manatee; Jack Corrigan and S. H. Jennings,
Bradenton; W. P. Boggs, Palma Sola, and Corbett Johns,


Eighteen States and Canada Contribute New

(Tampa Times, Dec. 15, 1928)
Eighteen states and Canada gave Tampa 66 new
families this week, according to figures of the Daily Com-
mercial Bulletin, publication of the Tampa Merchants
Florida and Illinois tied for first place in adding to the
number of families with eight each. Michigan came
second, contributing seven families. Ohio led all other
states last year in the number of winter residents, but
fell to third place this week with six families. Last week
Ohio led with 12 families.
Eight new families came to Tampa from places un-
Other states represented were Kentucky, four; Penn-
sylvania, Missouri, Georgia, Indiana, Massachusetts and
New York, three; California, two; New Jersey, Wiscon-
sin, Arizona, North Carolina, Virginia and Iowa, one each.
Canada sent two families.
The Bulletin shows ten new business establishments
opening the first five days of the week. Forty-three new
business locations were listed in the Bulletin.
Last week 22 states sent 94 families to Tampa and 17
new business houses were opened.

Is Florida but a playground, as some people seem to
think it is? It is true that Florida has more seacoast
than any other state and many fine beaches and resorts.
At the same time it leads the country in phosphate pro-
duction, sponges and grapefruit. Cigars of the best
quality are manufactured in Florida. Lumber, naval
stores, winter vegetables and cotton-all of these goods
sent throughout the world-showing that the state of
Florida is doing her part in the great plan of feeding,
clothing and housing humanity.


(By Dr. George H. Conn, Freeport, Ill., in American
Farming, September, 1928)
Beef cattle will vary from 45 to 65 per cent of the live
weight, with an extreme of around 70 per cent.
The beef carcass produces the following percentage of
cuts: Chucks, 28 per cent; rounds, 23 per cent; loins and
ribs, 25 per cent; low priced cuts, such as navel, flanks,
shanks, brisket and necks, a total of 25 per cent.
Another classification might be as follows: Rump and
round, 33 per cent; rattler (chuck, plate, brisket and
shank), 44 per cent; ribs and loin, 23 per cent. This is
known as the "Philadelphia style" of cutting, while the
other is known as the "Chicago cut."
Hogs will dress from 75 to 85 per cent with an average
of about 75 per cent in fair condition and around 80
per cent in good condition. Extra good individuals will
dress as high as 88 per cent.
The edible portion of the hog amounts to about two-
thirds of its live weight. The balance, with the exception
of 7 or 8 per cent, is utilized as a by-product. A hog
weighing from 250 to 275 pounds will cut out the fol-
lowing percentages of the various pork cuts: Loin, 9 per
cent; belly, 12 per cent; back, 12 per cent; shoulders, 9
per cent; hams, 121/ per cent, and lard, 13 per cent.





(By Dr. William Alexander MacKenzie, Leesburg, Fla.,
in Manufacturers Record, January 10, 1929)
Dr. MacKenzie, the writer of the following article, was
formerly assistant instructor in medicine at St. Louis
University; formerly resident physician of Mount St.
Rose Throat and Chest Hospital at St. Louis; associate
of Dr. William Porter, a leading throat and chest physi-
cian of St. Louis, who was earlier the associate of Sir
Morrell MacKenzie, physician to the Crown of England.
Dr. MacKenzie has been for ten consecutive terms mayor
of Leesburg, Fla.; three terms a member of the legisla-
ture, and for two terms president of the Lake County
Board of Public Instruction. He has retired from active
practice, and does only charity or emergency work.
Recent statements from him in regard to the value of
grapefruit juice in the cure of influenza prompted the
Manufacturers Record to ask for his experience and his
views on the subject. This statement and the following
article by him are in answer.
Not being a medical authority, the Manufacturers
Record cannot assume any responsibility for such im-
portant statements as Dr. MacKenzie makes, but we
suggest that responsible medical authorities should fully
investigate the matter.-Editor Manufacturers Record.

Grapefruit, baking soda, a few fast days, pure water!
Prosaic things, aren't they? So simple that they have
been overlooked as influenza marched on, taking its ter-
rific toll, for the eager eye usually is oblivious to the
obvious, yet in them lie the way to health and restoration
from the savage "flu."
Up until 1918, the cause, nature and course of true
Spanish influenza was practically unknown in America.
When the epidemic came, physicians groped in the dark
while coffins choked the highways. Calomel, purgatives
and heart depressants given "for the fever" kept funeral
bells tolling all the more vigorously. And then as I
searched frantically for some light in the darkness of this
grim disease, there accidentally came a faint glimmer like
a struck match in a fog. It was a translation of a paper
by a famous Spanish pathologist who had made an in-
tensive study of influenza. That paper traced the course
of the disease from its origin in Mongolia to Morocco,
thence to Spain and from there to the four corners of
the world. It suggested no treatment, but made the
emphatic claim that the germ causing influenza thrived
and became virulent in an acid medium, and was in-
hibited by an alkaline one. If true-treatment was
simple and plain; viz., to render the system of its victim
alkaline. How? Many means were available, yet the
simplest and most universally prevalent were citrus fruits
and baking soda.
Fearfully, I tried grapefruit juice and soda in my next
case of influenza, a virulent one complicated with pneu-
monia. Results were startling-symptoms mitigated in
a few hours, hemorrhage (severe) stopped immediately,
recovery was rapid.
Being called into the U. S. Public Health Service I
healed 502 cases of the most severe type within 60 days
without a single fatality, this in spite of the fact that
double pneumonia, violent hemorrhage, cerebral (brain)
infections, intestinal inflammation, inadequate care, ex-
treme poverty were among the things with which it was
necessary to contend. The same treatment tried by other
physicians and myself in innumerable cases since that
time has given the same happy results.
Following is the treatment in detail: "At the first
signs of 'cold' or influenza all food is stopped, but
plenty of cool, pure water is given throughout the course


of the disease. Food in an inflamed alimentary canal is
worse than useless, will not digest, taxes the flagging
heart in an effort to get rid of it, irritates and distends
an inflamed digestive tract. No one will starve or need
food for a few days. The juice of from five to fifteen
grapefruit is given daily in potions every four hours or
oftener. In between the juice potions, not with them,
sodium bicarbonate (preferably Squibbs) is given
thusly-a teaspoonful in a glass of water, then a quarter
teaspoonful every four hours or oftener until symptoms
are practically gone. For an obstinate cough, guaiacol
carbonate in one grain doses is helpful, though not essen-
tial. The sheet anchors are grapefruit juice and soda,
and no case of influenza in a normally resistant in-
dividual will result fatally if used as advised.
Orange juice and lemon juice may be used instead of
grapefruit, but are not so satisfactory. Orange juice is
sweet and tends to disturb the victim's digestion; lemon
juice is too sour to be used in quantity. The bitter prin-
ciple of grapefruit not only tends to tone the flagging
system, but seems to have a specific influence upon the
disease while the semi-tartness of the juice is grateful to
fevered tissues. Grapefruit juice alone will achieve re-
sults, but the soda hastens alkalinity. Citrus fruits taste
acid; but citric acid makes the system alkaline. Grape-
fruit juice and soda will usually cure an ordinary cold in
from 36 to 48 hours, relieve bronchitis, often prevent or
mitigate pneumonia. In acid stomach, grapefruit juice
is a specific, while in diabetes or other diseases where
acidosis is present it is always indicated.
In influenza, calomel or other violent purgatives should
never be given or taken. Influenza destroys the coagu-
lating power of the blood and tends to produce hem-
orrhage from lungs, bowels, nose, throat, ears or stomach.
Calomel and its kin encourage hemorrhage. They are
deadly. Grapefruit juice and water will attend to all the
elimination necessary in a fasting patient.


(Tampa Tribune, Dec. 21, 1928)
Announcement that Tampa ranks as twenty-first port
of the country in total volume of maritime commerce,
made by the United States Shipping Board, is received
with interest and pleasure by friends of the city. In
this rating, Tampa moves ahead of Jacksonville and
other Florida ports and, at the same time, in exports but
not in total volume, passes Mobile, hitherto leading Tampa
by a comfortable margin.
In the matter of revenue to the federal government,
in import duties, Tampa ranks much higher than in total
volume of commerce. We have not seen figures on this
rating recently. For several years Tampa was the seventh
port of the nation in this particular. Probably it has
been passed by several ports since that rating was estab-
lished, but it is not far down on the list.
The relative importance of Tampa's standing in total
commerce is emphasized by the list of ports which exceed
it-New York, New Orleans, Los Angeles, Baltimore,
Buffalo, Philadelphia, San Francisco, Houston, Boston,
Norfolk, Portland, Oregon; Galveston, Toledo, Baton
Rouge, Seattle, Port Arthur, Superior, Mobile, Fall River,
An interesting development in the latest statistics is
that Houston has moved far ahead of Galveston-al-
though Galveston is a natural port and Houston, 50 miles
inland, had to make its outlet to the sea.




(Times-Union, Dec. 6, 1928)
Big projects that will mean a great deal to Pensacola
and Escambia county are expected to be under way early
in the new year. Information is to the effect that the
State Road Department having examined and approved
of conditions along the route of the proposed highway,
which extends from Pensacola to the Escambia bridge
and causeway, nine miles in length, it is now possible to
get estimates and contracts for construction. This scenic
highway, although only nine miles in length, had offered
unusual difficulties in construction, the route lying along
the top of a series of hills at the edge of Pensacola bay,
the first work having been the filling of intervening
valleys, and this requiring not only considerable effort
and outlay, but time in which the new-made ground could
The second, and very important project in which that
section is greatly interested, is the expected beginning of
work on the proposed two million dollar bridge across
Pensacola bay, reaching the Santa Rosa county mainland
three miles and a half from the starting point in Escam-
bia. There was necessarily much preliminary work to
be done in this matter, and it was not until permission
had been given by the war department that plans could
be completed. The desired permission has been granted
and the department has approved the project with con-
struction as indicated.
It is claimed that construction of this big bridge will
complete one of the most important links in the Florida
coastal highway plans; the work started will cause other
projects of the kind to be carried forward and the route
to Tampa made clear. Now that the government has
approved the route and authorized going forward with
the Escambia bridge, officials in various counties over
which a through route would pass, following the gulf
coast, are of the opinion that there would be little diffi-
culty in extending the work. There is no doubt about
the beauty and utility of the highway proposed.
There are other schemes and plans discussed in that
section of the state north of the gulf that suggest much
work likely to be done within the next year or two.
Bridging the head of Perdido bay, near Innerarity Point,
is mentioned as probable. This would open up a new
route through the southern part of Baldwin county, and,
no doubt, be appreciated by motorists going into Alabama
or entering Florida from that state along the coast line.
It would connect with the Gulf Beach highway, a popu-
lar, paved road that now connects Pensacola with the
beach on the Gulf of Mexico.
Florida offers a most unusual opportunity for motorists
to move about all winter-of course, that means all the
year around-and this fact is becoming known and appre-
ciated. Not only the thousands who come in their own
automobile are included in the list of visitors who drive
about the state. Thousands more who come by rail and
by sea bring their cars along. The winter offers no
pleasure to motorists in the north and east. Balloon tires
are not "happy" in snow and sleet and frozen ruts and
on ice-clad pavements. To thoroughly enjoy the car,
there must be firm, well conditioned roadway, and then
the motor traveler, at ease or in a hurry, can really find
pleasure in going about.
Fine highways make it comfortable coming into Florida
and miles and miles of picturesque, beautiful roads
follow the Atlantic and Gulf coasts, delving far inland,
and offering attractive scenes, all with the sunshine and

mildness that Florida holds practically throughout the
winter, to make motoring here delightful. The Florida
road system is being steadily improved and extended to
reach almost every point of interest and importance.


(Times-Union, Dec. 14, 1928)
Fort Pierce, Dec. 13.-Preparations are being rushed
for the planting of several hundred acres to tomatoes in
the Fort Pierce farms section. Monroe Brothers, promi-
nent Indian River county growers, will plant 200 acres;
J. D. Edwards and Company, 100 acres; the Crane in-
terests, 100 acres, and numerous other growers smaller
Potato-planting operations are almost completed, with
the largest acreage in the history of the county. With
anything like favorable weather conditions, the St. Lucie
county potato crop should again be the first to move from
the state.
Shipment of winter vegetables is showing a decided
increase, with beans, peppers, eggplant, cabbage and
other products moving forward in considerable quantities.
Due to the unsatisfactory market conditions and the
lateness of the local crop in maturing, citrus shipments
have been very light thus far.


(Dade County Times, Oct. 12, 1928)
Organization of an industrial savings and loan asso-
ciation for the purpose of financing local industries will
be launched as the result of an investigation carried out
by a committee of the Greater Miami Manufacturers
Association. C. H. Ehrmann, of the Bank of Coral
Gables; H. H1. Hyman, of the Florida Power & Light Co.,
and John K. Tilton, attorney, compose the committee, and
they will put the plan into operation with the help of
the association.
The plan is to incorporate with a capital of $50,000,
with shares at $10 each. Savings certificates will be
issued to citizens who purchase shares and interest paid
at the usual rate for such fully paid shares. The funds
of the association would be loaned to industrials in need
of finances to purchase materials, complete processing
materials, but collarteral must be furnished before loans
can be made, according to the plan. Proper officers for
the administration of the loan association would be
elected from the stockholders.


(Clewiston News, Dec. 21, 1928)
Another Florida delicacy will be put on the market
this winter, it was learned this week in the announce-
ment from Southern Sugar Company offices that pralines,
made at Clewiston, will be marketed in several leading
cities of the state.
The praline, now famous in Louisiana, consists of
pecan nuts roasted in boiling sugar, the latter ingredient
to come from the 1,500-ton a day mill of the Southern
Sugar Company at Clewiston.
The luscious candy will be on sale in Clewiston in the
near future, and throughout the state in the next few
weeks, and will be another factor in acquainting northern
visitors with Florida's sugar industry.
A small supply put on sale at the Inn was sold out in
a few hours.



(Tampa Tribune, Jan. 9, 1929)
Tallahassee, Jan. 8.-(A. P.)--Distribution of citrus
fruit to influenza sufferers of the country, and a 30-day
respite to a man convicted on a minor charge, were the
first and last official acts today of Florida's new and old
governors. Immediately upon taking the oath of office,
Governor Carlton signed telegrams addressed to the
mayors of New York, Chicago, Boston, Philadelphia,
Cleveland, Detroit, Pittsburgh, Cincinnati, St. Louis, In-
dianapolis, Nashville, Memphis, Atlanta, Buffalo, Balti-
more and Louisville, advising them of a shipment of 20
carloads of fruit to be given to the less fortunate in-
fluenza sufferers of their respective cities.
The fruit was given by the Florida Citrus Growers
Clearing House Association, which also prepaid the
freight charges. In his telegram to the mayors, the new
governor said:
"Having been advised by medical authorities through-
out the north of the great value of grapefruit for the
prevention of flu, the Florida Citrus Growers Clearing
House Association, an organization of growers and ship-
pers of Florida oranges and grapefruit, with its main
office at Winter Haven, Fla., are now loading for your
city and others 20 or more carloads of grapefruit to be
given to the charitable hospitals and the poor. Notify to
whom cars should be consigned."
The clearing house association obtained the assistance
of Commissioner of Agriculture Nathan Mayo in getting
the new governor's signature to the telegrams as soon as
the oath of office was taken.
The last official act of former Governor Martin came
during an early morning visit to the executive office. The
recipient was M. L. Dekle, Jr.


(Lakeland Ledger and Star-Telegram, Jan. 1, 1928)
The first carload of berries from the Lakeland-Galloway
area this season went out of Galloway last night for the
north, bringing approximately $2,500 to the growers at
the two platforms. The Galloway and Lakeland platforms
had the distinction of beating other markets.
There were 168 crates in the car, each crate holding
32 quarts. These made 5,376 quarts, which ranged in
price from 40 to 50 cents. Striking an average at 45
cents the berries brought the growers a total of $2,419.20.
Although the plants need rain, a good crop is in pros-
pect. Heavy frosts several mornings the past week killed
plants that had not been protected, but most of the grow-
ers took out "straw insurance"-that is, covered the vines
with pine straw-and thus saved the fruit and blooms,
and were able to put out a miscellaneous car in the height
of the winter season.
Buyers from northwestern and mid-western sections,
including New York, Pittsburgh and Chicago, already
have arrived in Lakeland, Galloway and Plant City for
the season and will remain in this section until the first
of April, when the Louisiana crop will begin to move
For the first time in years, the Lakeland-Galloway
section, with a thousand acres in berries, will be a for-
midable rival of Plant City, heretofore known as the
world's largest strawberry market, and it is only a ques-

tion of time until the crop is further developed in the
Polk county section. This section beat Plant City on the
first carload shipment this season.
Growers throughout the strawberry belt in Florida are
anxiously awaiting the interstate commerce commission's
order in the fast express service sought by the industry
in the southeastern territory. That would put shipments
into New York and Boston two days earlier than under
the present service and would be the means of increasing
the yield and extending the season at least three weeks,
according to buyers.


(Suwannee Democrat, Dec. 28, 1928)
The Jasper Pecan Company, Inc., has recently pur-
chased one of the finest tracts of land in this county
lying along side the Alapaha river and since the pur-
chase was made has been busy making extensive develop-
The promoters of this development came here from
Kentucky, one of the states which has furnished Florida
with some of her leading and outstanding citizens, and
these men are no exception to the rule, and are, besides,
first-class business men.
W. S. Haggard, formerly of Danville, Ky., has moved
to our city and is occupying the Ratliff cottage on Pearl
street. He is the superintendent and manager in charge
of the operations for the company, and he expresses him-
self as being more than pleased with this section of
The company will engage in the growing of pecans,
blueberries, pineapple pears, satsumas, persimmons, and
various field crops.
They have just this week finished the setting of their
first twenty acres to a very fine variety of pecans, and
other plantings are to follow.-Jasper News.


Florida Spruce Company Orders Machines for
Making Them

(Plant City Courier, Dec. 31, 1928)
Announcement was made this week by A. E. McIntosh,
vice-president and general manager of the Florida Spruce
Box Company of this city, that the firm has ordered two
cup-making machines for the local plant at the old
Warnell mill and that the business of making strawberry
cups will become a reality again in Plant City in the near
future. Mr. McIntosh believes that his firm can success-
fully compete with firms in other parts of the country in
making the strawberry cups and in all probability manu-
facture them here at a saving to the grower.
On investigating the source of many of the straw-
berry cups in use here, Mr. McIntosh found that material
for the cups was shipped from the west coast to Ohio,
where the cups were made up and then the cups shipped
here for sale. He believes that it will be entirely possible
to make the cups up here at a cost that will save money
for the local grower in his purchase of such supplies.
Later on it is planned also to make the crates here.

Definite figures show that Florida firms are doing a
large business in creosoting. Shipments are made to
every portion of the United States and parts of Central
and South America.


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