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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
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STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00063
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00063
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    The future of Florida market for poultry products and the necessity for improved marketing methods
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jfloriba 3Rebiet

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


JANUARY 7, 1929


No. 15


TABLE OF CONTENTS


Page
The Future of Florida Market for Poultry Products ......... 1
Britt Makes First Lettuce Shipment Last Saturday ...... 2
State Chamber Commerce Re-elects All Officers ..... ........ 3
Bell Economy Steel Barrel May Revolutionize Entire Industry .. 3
St. Augustine Breaks All Records for Shipnlent of Shrimp ..... 4
Winter Park Noted As Fern Center ........... ............... 4
Cane Syrup At 233 Gallons to Acre Is Raised .. ... ......... 4
Winter Service in Effect Tomorrow .................. .... ..... 5
Turkey Raising Found Profitable in Jackson ............ .
Seaboard to Have Good Service ............. .. ..... ..... ... 5
Ships to Florida Cut Rate on Cars for Passengers ... 5
Most of Guava Jelly In World Is Made Here ........... 6
Joline Sent Tampa Merchants 170 Turkeys.. .............. 6
A. C. L. to Have Ten Trains for Run to Miami .... .... 6
Fishing Ranks High in Florida ........ .......... ......... ..... 6
Grape Men of State In Interesting Session ........ ... 7
Cane Growing Shows $100 Per Acre Profit ............. .... 7
Rice is M oney Crop in State.............. ... ...................... 7
New Label for Canned Fruit. ........ ............. ........... 7
Northern Bus Lines Are to Run Into Florida .. ..................... 12
Ten Tons Florida Honey Sent North. .. .......... .... ....... 12
Fort Myers Grower Sells Tomato Crop on 75 Acres ............ 12
Exhibition, Less Than 90 Days After Hurricane...... 12


Page
Many At Opening of Sausage Plant ..... .. 12
Tin Canners Are To Meet In January... .... .... ..... 13
Rabbit Breeders of City Organize ...... ........... 13
Wall Street Journal Gives Figures of Tampa's Growth Since
Close of Boom Period ......... .. ..... .................... 13
Strawberries in Big Demand ....... .... .... ....... ............ 13
200.000,000 Feet of Lumber in Florida Deal ........... ...... .... 13
Palmn Beach Oplns Doors for Winter .. .... ... ...... 14
Dade Cily Girls to Give Fruit to People on Train... ............ 14
Bean Pickers Start on Okeechobee Crop .... ... ........ ....... 14
Florida Opens First Tung Oil Plant in United States ........ ...... 14
Big Acreage in Tomatoes ...... ... .... ....... 14
Motor Freight Boat to Begin Run ....... ........ 15
Vegetables Passing Through ..... ..... ........... .......... 15
The Lue Gim Gong Memorial .. ... ........... ... .... ..... 15
Narcissus Bulbs Are Shipped to New York ..... ...... .......... 15
$60 for 00 Quarts of Strawberries ............................... .... 15
Lumber Exports Double Volume As Shown in 1927............ ....... 16
Horseshoe Tourney To Be Held in St. Petersburg .. .............. 16
Manatee Peppers Bring $3,495 for Car F. O. B................. .... 16
Fruit Farmers Register Here ....... ............ ...... ....... ........... 16
Forty-six Polo Ponies Arrive in the State......... .............. 16
Mr. Greenlees to Pick Tomatoes By December 17 ............. 16


The Future of Florida Market for Poultry Products and the

Necessity for Improved Marketing Methods

By L. M. RHODES, State Marketing Commissioner


O reach a safe conclusion as to the future
of any productive industry, the products
of which must find a market, we must
consider competitive production of simi-
lar products, the average supply on hand or
available, and probable demand for products
in the future.
The value of poultry products grown on the
farms of the United States annually is $1,181,-
000,000. Including all produced in towns and
cities, the total value would not be less than
$1,200,000,000. It would amount to 2,446,000,-
000 dozen eggs valued at $636,000,000, or 26
cents per dozen, and 2,820,000,000 pounds of
poultry valued at $564,000,000, or 20 cents per
pound. In addition to this enormous production
we import poultry products from foreign coun-
tries.
In order to stabilize markets and regulate
supply, there is an average of 65,700,000 pounds
of frozen poultry and 5,000,000 cases of eggs
kept in cold storage all the time in the United
States.
Florida produces in round numbers approxi-
mately $13,000,000 worth of poultry products,


which is in value a little more than one per cent
of the total produced in the United States, and
in volume less than one per cent of the total.
So every dollar's worth of poultry products
grown in Florida must compete with $99 worth
produced in the other forty-seven states and
with imports from Denmark and China.
In 1927 Florida produced in round numbers
21,000,000 dozen eggs valued at $9,000,000, or
an approximate average of 42 cents per dozen;
and 14,000,000 pounds of poultry valued at
$4,000,000, or 28 cents per pound. The per
capital consumption of eggs for all purposes in
the United States is around twenty-one dozen.
Estimating on this basis for both our per-
manent population and tourists, Florida con-
sumed 40,700,000 pounds of poultry and 33,-
300,000 dozen eggs in 1927.
Of course, as our number of winter visitors
increase or decrease, our consumption of
poultry products will fluctuate. So perhaps
an importation of 10,000,000 dozen eggs and
25,000,000 pounds of poultry added to home
production will supply our needs for 1928.
These imports will no doubt decrease as pro-
duction increases.


Vol. 3







2 FLORIDA REVIEW


The fact that production of poultry products
has not been equal to consumption, together
with a much improved system of grading, has
stimulated prices of Florida eggs and poultry
to higher levels, over a period of years, than
the general average of the country.
The average price of eggs in the United States
over a period of six years from 1921 to 1926,
inclusive, has been 26 cents per dozen. The
average price of first-grade fresh eggs in
Chicago for these same six years has been
33 2/3 cents. The average price of first-grade
fresh eggs in New York for the years 1921 to
1926, inclusive, has been 37 cents, while the
average price of white infertile eggs in Florida
for these same six years has been 45 cents, and
the price of poultry has been above the average.
This has meant and can mean but one thing:
When and so long as prices for poultry products
in Florida are better than the average for the
entire country, eggs and poultry from the out-
side will continue to crowd into our markets
until, with the ever-increasing production in
Florida, prices will finally come down to a
common level with similar products from other
producing areas.
Florida will then have to export her poultry
products in carlots. This will necessitate organ-
ization, cooperation and unity of effort on the
part of producers and shippers of poultry.
The fact that Florida's production of poultry
products or any other product does not equal
consumption in the state does not mean that
our markets are not amply supplied with these
commodities.
The Florida poultry industry is a part of the
poultry industry of the United States which is
greater than our wheat crop, equal to all of our
vegetable crop, greater in value than all the
cattle raised, and twice as great as both our
Irish and sweet potato crop.
Considering this gigantic national poultry in-
dustry as a perpetual competitor of Florida, and
the way that national and even international
supply and demand will effect markets, we are
bound to conclude that the future marketing of
Florida's poultry products will be done by or-
ganized poultry producers and shippers, com-
peting keenly with poultry producers of other
sections; and our markets will be profitable and
hold their own in this competitive game, in pro-
portion to quality of products offered, suffi-
ciency of volume to supply the constant demand
of customers, and the skill and efficiency with
which these marketing processes are performed.
A few outstanding things that future trade
conditions will require of the Florida poultry


industry will be volume of product. The big
egg-selling cooperatives of the country claim
that an ample supply of eggs is an essential in
a competitive marketing battle as ammunition
is in regular warfare.
They have also found that appearance alone
means from five cents to ten cents per dozen, or
the difference between profit and loss. There-
fore, perfectly graded clean eggs are sold in
white cases with snow-white fillers.
They have found that it matters not how
honest a producer is, it is best not to let him
grade his eggs, but have it done by a disinter-
ested expert at the packing house.
They have learned that it pays to guarantee
every egg and make all deficiencies good.
They have found that the assembling of prod-
ucts and supplying large market centers in car-
lots has given them a choice of many markets
rather than forcing them to local areas.
The poultry business of Florida in the future
will no doubt divide its marketing into four or
five sections, each covered by a packing and
marketing association, and these different as-
sociations will federate, establish grades and
make poultry products as good as the best, and
market them at prices as high as the highest.
There is no doubt but that the market for poul-
try products in Florida will keep pace with the
best average markets and may, on account of
the extra home demand created by our winter
tourists, remain a little better than the general
average.

BRITT MAKES FIRST LETTUCE SHIPMENT
LAST SATURDAY

Six Cars Leave Monday-Strawberries Started
Tuesday

(Winter Garden Journal, Dec. 6, 1928)
The first car of letture to be shipped out of Winter
Garden this season left through the M. C. Britt packing
house on Saturday afternoon. On Monday their shipment
reached six cars. There has been continual shipments of
the product through the week. The first shipments to
be sold brought what Mr. Britt termed a fair price.
The first shipment of strawberries through the local
house was made Tuesday. "We do not expect to ship
every day," said Mr. Britt, "but from now on there will
be a continual movement of strawberries to the markets.
The fields are looking good and prospects are bright for
a wonderful crop."
Peppers leaving here for the markets are hitting high
prices, bringing from eight to ten dollars per basket.
The bean market has dropped off somewhat, although
there still remains a steady movement to the markets.
The frost which invaded central Florida two weeks ago
did not bring any damage to this section, said Mr. Britt.
The growth of some certain vegetables may have been
stunted for a few days, but there was no permanent hurt.









FLORIDA REVIEW 3


Jiloriha Rebiefi

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO... ... ... Commissioner of Agriculture
T. J. BROOKS Director Bureau of Immigration
PHIL S. TAYLOR .... ..Advertising Editor
Entered as second-class matter, .June 25, 1926, at the Post Office
at Tallalassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 3


JANUARY 7, 1929


STATE CHAMBER COMMERCE RE-ELECTS
ALL OFFICERS

Convention in Tallahassee Hears Several Well-
Known Florida Speakers

(Times-Union, Dec. 5, 1928)
Tallahassee, Dec. 4.-(A. P.)-Members of the Florida
State Chamber of Commerce, in session here today, re-
elected all officers, selected its board of directors and
heard addresses by organization officials and others con-
nected with state affairs.
Those composing the official roster are: David L.
Sholtz, Daytona Beach, president; William L. Wilson,
Panama City; Scott M. Loftin, Jacksonville; G. G. Ware,
Leesburg; J. A. Griffin, Tampa, and Joe H. Gill, Miami,
district vice-presidents; Dr. Burdett G. Lewis, of Penney
Farms, vice-president-at-large; R. G. Grassfield, Jackson-
ville, secretary-manager; and J. G. Ingram, Jacksonville,
treasurer.
An executive committee was appointed to include the
following: W. L. Wilson, Panama City; George H. Bald-
win, Jacksonville; Walter W. Rose, Orlando; Judge John
0. Shares, Eau Gallie; Herman A. Dann, St. Petersburg;
Jules Burguieres, West Palm Beach; Walter F. Coach-
man, Sr., Jacksonville, and Joe H. Gill, Miami.
Governor-elect Doyle E. Carlton, Alfred H. Wagg,
West Palm Beach; Mrs. M. L. Stanley, Daytona Beach,
and Earl Freeman, Daytona Beach, were elected to the
board of directors because of their respective official posi-
tions.
Nominations for district directors were accepted on
the floor, and the following will compose that official
division of the organization:
First district, Judge S. D. Clarke, Monticello, and W.
L. Weaver, Perry; second district, George H. Baldwin
and Morgan V. Gress, Jacksonville; third district, B. F.
Williamson, Gainesville, and Pat Johnson, Kissimmee;
fourth district, Stanton Ennis, Venice, and L. H. Kramer,
Lake Wales; fifth district, Senator A. W. Young, Vero
Beach, and Judge John O. Shares, Eau Gallie.
Those who addressed the delegates included Mr. Sholtz,
who reviewed past, present and future activities and
plans in the annual speech of the president; Mr. Wilson,
who discussed the state's agricultural possibilities; Nathan
Mayo, commissioner of agriculture, whose subject was
Florida's Industrial Present and Future; Herbert M.
Corse, of Jacksonville, on Utilization of Florida's Inland
Waterways; and Harry Lee Baker, state forester, who
told of what is being done to conserve Florida's timber
lands.


BELL ECONOMY STEEL BARREL MAY
REVOLUTIONIZE ENTIRE INDUSTRY

Product To Be Manufactured Here May Sup-
plant Old Wooden Container

(Jacksonville Journal, Dec. 5, 1928)
Manufacture of a product which is expected to revo-
lutionize the barrel industry and to be supplying one-
tenth of the annual American demand in a few years, will
begin in Jacksonville about January 10, R. J. Bell, presi-
dent of the Bell Manufacturing Company, Inc., an-
nounced today.
This product is the Bell economy steel barrel, which
Mr. Bell believes will eventually supplant the old wooden
container for shipments of potatoes, apples, lime, chemi-
cals, rosin and other materials.
Mr. Bell has launched the company and created the
new industry for Jacksonville on the basis that there is
an unlimited demand for barrels, one of the oldest com-
mercial commodities in the world. This demand is evi-
dent by virtue of the fact that more than 500,000,000
barrels are used annually in the shipment of various
commodities.
With $30,000 worth of machinery already ordered and
expected to reach here within several weeks, Mr. Bell
and his associates expect to have the first unit of their
plant, located just east of the Broad street viaduct, in
operation by January 10.
This first unit will have a daily capacity of 6,000 steel
barrels, or 1,800,000 a year, based on 300 working days
a year. Placed end to end, this first unit's annual pro-
duction would stretch almost the distance from Jackson-
ville to New York, if the sugar barrel size is used.
Two other units are to be added within a short time
to the local plant, so that within a year the local produc-
tion will touch the 5,400,000 marker, Mr. Bell declared.
Before two years have passed, he added, nearly a dozen
similar plants are to be located throughout the nation.
The potential capacity of all the plants at the end of two
or three years is estimated by Mr. Bell at 54,000,000
barrels, or approximately one-tenth of the American de-
mand of shippers.
Heretofore the demand has been supplied by more
than 2,000 barrel manufacturers, each factory being con-
fined to a limited area because the excessive space needed
for shipment of wooden barrels makes freight rates high.
The nesting feature of the Bell steel barrels will allow
3,000 to be shipped in an ordinary sized freight car, in
comparison with only 300 barrels shipped in the usual
manner.
Other advantages of the new steel barrels are that
they can be assembled in one-fifth of time required for
wooden barrels, one-fourth of freight car space when
loaded, are lighter than wooden containers, fire and rat
proof, that quantity production will make the price the
same as for wooden barrels, that they can be used for
resale purposes.
Mr. Bell declared today that he is negotiating with
leading chain grocery stores throughout the country for
use of steel barrels, and that commission merchants from
the north have approved the new product.
In addition to Mr. Bell, who is president, officers of
the company are C. G. Bucci, president of the Duval
Planing Mill; Dr. T. S. Roberts, president of the Monti-
cello Drug Company, and H. J. Gannon, Jacksonville
business man.









4 FLORIDA REVIEW


ST. AUGUSTINE BREAKS ALL RECORDS
FOR SHIPMENT OF SHRIMP TO
MARKETS OF WORLD

Approximately 12,680 Bushels Are Brought in
Daily for Shipment or Canning in Local
Plants by Local Labor

(St. Augustine Record, Dec. 6, 1928)
This story may sound fishy! As a matter of fact, it
ought to sound fishy, for the simple reason that it's one
of the fishiest stories in the United States right now.
The story involves the daily shipment of an average of
12,680 bushels of shrimp from St. Augustine to markets
all over the United States daily. This astounding figure
can only be appreciated when it is known that 317 ships
are at present fishing out of St. Augustine with an aver-
age catch of 10 barrels, of four bushel capacity, each day.
Naturally some of the larger ships are bringing in more
than ten barrels, but the average of large and small boats
will come to approximately that figure.
Twelve thousand six hundred eighty bushels of the
delectable little crustaceans! The supply for the entire
United States. As a matter of fact St. Augustine right
this minute comes very nearly being the world center
for shrimp. Carloads of the small table edibles are being
shipped to every possible market, and still the fishermen
are bringing in load after load for a market that has very
nearly reached the saturation point.
What does this huge shipment mean to St. Augustine?
Well, to begin with, the barrels are placed in the cars
for shipment at a cost of $12, most of which remains in
St. Augustine or St. Johns county.
Starting at the first phase, the fisherman, if he is in-
dependent, gets $2 a bushel for his catch. If he has ten
barrels of four bushel capacity, he gets $80 as his cut
from the shippers. Then the shipper, or canner, must
have his purchase headed. This is done by colored labor
at 15c a bucket, and most of that money stays in town.
Local labor packs the shrimp for shipment in barrels,
made mostly in this county, and more money stays here.
Finally the Florida East Coast Railway Company handles
the barrels for shipment to distant markets and more
money remains in St. Augustine.
How much money? It has been estimated that be-
tween $30,000 and $40,000 is kept in the city daily, some
of that amount necessarily remaining tied up until the
shipments have been sold in distant markets.
Impossible! some will cry, but it takes only a trip to
the San Sebastian water front when the fleet is back from
the shrimp waters to be convinced. Hundreds of bushels
of shrimp keep five times that number of colored laborers
busy picking heads sometimes until as late as 11:00
o'clock in the evening. And then the packers, clerks and
paymasters must go to work. Figure it out for yourself.
There are 317 ships here now with some 90 more due in
any day. These ships bring in approximately 12,680
bushels that land in the cars at $12 per barrel.
Take an average of 3,170 barrels on cars at $12 cost
per barrel. That amounts to about $38,040 daily, in costs
that remain mostly in St. Augustine. Surely an industry
of such magnitude should not be passed up casually.
And in addition to this activity there are numerous
local and national canning companies operating in the
city today and withholding all shipments due to a flooded
live shrimp market. These companies are going quietly
ahead employing local labor and paying out local wages


against the time when other markets will demand other
shipments.
And although this is but a cursory description of the
immense activity of St. Augustine's shrimp industry, it is
only too evident that business in the Ancient City should
be as good as, if not better than, it has even been before.
More shrimp are being shipped out of St. Augustine now
than ever before in the history of the city or the shrimp
industry, and there should be a corresponding prosperity
somewhere as a result.
Perhaps after all, hard times are more mental than
actual.


WINTER PARK NOTED AS FERN CENTER

Demand for Ferns Is Now Greater Than Pro-
duction

(Winter Park Herald, Nov. 29, 1928)
The Winter Park Ferneries and Fern Park Estates pro-
vide an industry for Winter Park equal to citrus groves.
Some forty acres of asparagus plumosus ferns are under
cultivation only a few miles from the center of the city
of Winter Park, in a beautiful rolling section along the
Dixie Highway.
There are 15,000 to 30,000 square feet in each indi-
vidual fernery, which are screened overhead and at the
sides to protect the ferns from the direct rays of the sun.
Fern plants are grown from seeds and transplanted, fer-
tilized and cared for while growing, and an adequate
sprinkling system has been installed. With each fernery
ample space has been allowed for a home or nearby are
charming homesites along the shores of the lakes, and in
several cases owners reside in Winter Park and all sup-
plies are purchased in this city.
Many retired professors, ministers and other profes-
sional men have purchased these ferneries and are keep-
ing physically fit by working the same and getting a
comfortable income therefrom. Others are planning to
retire, have the companies take care of their ferneries
for the first year or until they are producing well.
The demand for ferns has grown so steadily that at
no time has the supply equalled the trade's requirements,
and a well organized marketing association has developed
retail and wholesale outlets in the north which take care
of every fern from these ferneries. Cuttings and ship-
ments are made four times a week for about ten months
of the year.

CANE SYRUP AT 233 GALLONS TO ACRE
IS RAISED

(Lake Wales Highlander, Dec. 7, 1928)
Ribbon cane syrup at the rate of 233 gallons to the
acre is the record made by George W. Oliver and Walter
A. Parker on a small patch of muck land just at the
west edge of Lake Wales in part of the Peace River
muck land district. The muck is as rich and as fertile
as any part of the Everglades, though by no means found
in such extensive tracts.
They had only three-tenths of an acre, but crushed 70
gallons of syrup in spite of extremely bad weather con-
ditions this summer, including a very dry summer, then
the hurricane with a great deal of wind and for a time
too much water. They believe that they could raise 300
gallons to the acre on soil of this type without trouble.
They raised corn over 11 feet in height.









FLORIDA REVIEW 5


WINTER SERVICE IN EFFECT TOMORROW

F. E. C. Railway Company and Its Units To
Provide Best of Accommodations

(Miami Herald, Dec. 2, 1928)
First of extensive changes and additions, which will
result in the offering by railroads serving Florida of the
finest service for winter tourists in their history, will be
made tomorrow and Tuesday by the Florida East Coast
Railway, whose services to Miami will be in conjunction
with the Atlantic Coast Line, Southern, Illinois Central,
Louisville and Nashville, Chattanooga and St. Louis and
Frisco railroads.
A new train, the Gulf Stream Express, will arrive in
Miami at 6:50 p. m. tomorrow with through cars from
Chicago over lines of the Southern, Louisville and Nash-
ville and Illinois Central railroads, and from Kansas City
over lines of the Frisco and Southern railroads, L. J.
Irvin, district passenger agent, said yesterday. Effective
Wednesday, the train will start carrying cars from Boston
and tri-weekly cars from Springfield, Mass. There will
be a special car from Buffalo each Monday and Wednes-
day, a special car from Cleveland each Tuesday and
Thursday and a special car from Pittsburgh each Friday
and Sunday.
The new train will make its first northbound trip with
departure from Miami at 9:45 a. m. Tuesday. It will
carry through sleepers for Chicago and Kansas City.
An important change Tuesday will be the arrival in
Miami daily of the Royal Poinciana at 7:15 a. m. instead
of 8:20 a. m. as at present. The train will carry Jack-
sonville and New York sleepers. The first northbound
trip will be made at 9:45 p. m. tomorrow.
Starting tomorrow, the Overseas, the train to Key
West, will leave Miami at 10:15 a. m. instead of 9 a. m.
It will carry a parlor car.
Effective tomorrow night, the Havana Special will
leave 10 minutes later than its present schedule, the de-
parting time being advanced from 11:10 to 11:20 p. m.
Other additions to the service will be the inaugura-
tion December 18 for its second season of the "Miamian"
from New York and Washington.
On January 3 the railroad will inaugurate "The Bis-
cayne," with special cars from Chicago, St. Louis, Cin-
cinnati, Cleveland and Detroit.
On January 7 the "Florida Special" will be inaugu-
rated for its forty-first season. It will arrive in Miami
daily at 8:20 a. m. It will make connection by air to
Havana and the West Indies through arrangement with
Pan-American Airways, Inc., passengers being trans-
ported to the Pan-American Airport in N. W. Thirty-
sixth street for transfer to airplanes.

TURKEY RAISING FOUND PROFITABLE IN
JACKSON

(Plant City Courier, Dec. 7, 1928)
No better place in the south than Jackson county to
raise turkeys is the opinion of E. T. Anderson, county
commissioner from the Greenwood district, according to
The Marianna Floridan. As proof of his assertion Mr.
Anderson told of his wife this year, with but little effort,
raising 50 turkeys and selling them for $200 cash. "She
has found out how to raise them at a good profit," said
Mr. Anderson.


SEABOARD TO HAVE GOOD SERVICE

Six Through Trains to Be Operated This Winter

(Miami Post, Dec. 1, 1928)
Norfolk, Va.-The Seaboard Air Line Railway's passen-
ger department has announced the most complete pro-
gram of through passenger service to Florida during this
winter season ever before arranged by any railroad to
handle the tourist business of Florida, in connection with
the Pennsylvania Railroad and the Richmond, Fredericks-
burg and Potomac Railroad from New York and Wash-
ington; the Southern Railway from Cincinnati through
Jacksonville and also through Valdosta and the Hampton
cut-off to West Coast cities, the shortest through train
route from Cincinnati to Tampa. Through sleeping cars
from Quebec, Montreal, Boston, Springfield, Buffalo,
Pittsburgh, Cleveland, Detroit, Chicago, also from Denver
and Kansas City via the Rock Island and Frisco through
Atlanta, and from New Orleans via Louisville and Nash-
ville raliroad through River Junction and Jacksonville.
Six daily trains will be operated, five from New York
and Washington, four through Jacksonville, including the
famous "Seaboard Florida Limited," all Pullman de luxe;
the "Orane Blossom Special" will operate via the Gross-
Baldwin cut-off, separating at Wildwood for West Palm
Beach, Miami, and Tampa, St. Petersburg; the "Suwannee
River Special" from Cincinnati with through cars from
Chicago, Cleveland, Detroit, Toledo, Columbus and In-
dianapolis via Chattanooga, Atlanta and the Hampton
cut-off to Florida's West Coast cities.
One hour and fifteen minutes will be clipped from the
"Orange Blossom Special's" schedule between New York
and Miami and fifty-five minutes to St. Petersburg from
last season. This is Florida's distinguished winter train
and one of the finest equipped in America.
In addition the "Seaboard Fast Mail" now operating be-
tween New York, Washington and Jacksonville, will
be extended through to Tampa, St. Petersburg, West
Palm Beach and Miami, making its first trip south of
Jacksonville at 8:40 a. m., Monday.


SHIPS TO FLORIDA CUT RATE ON CARS
FOR PASSENGERS

(Tampa Tribune, Dec. 4, 1928)
Steamship companies which are figuring this winter to
bring thousands of tourists to Florida are looking after
the handling of automobiles, without which a tourist is
more or less lost after arriving down here. Announce-
ment was made yesterday by the Merchants and Miners
Transportation Company, which will operate two ships a
week from Boston, Philadelphia and Baltimore to Jack-
sonville, and one steamer a week from Philadelphia to
Miami, that motor cars will be handled on the same
vessels with passengers. Drastic reductions have been
made in the automobile rate, a small car, for example, be-
ing shipped from Philadelphia to Jacksonville for $31.25,
when accompanied by the owner.
The company's travel bureau has mapped out a series
of trips from Jacksonville and Miami to Tampa and the
West Coast territory, in the belief that while its ships
do not touch at West Coast ports many of its passengers
will want to see this part of the state. Bookings for the
winter indicate a much heavier travel than in recent
years.










FLORIDA REVIEW


MOST OF GUAVA JELLY IN WORLD IS
MADE HERE

95 Per Cent of All That Is Sold Manufactured
by Pappy Concern

(Times-Union, Dec. 5, 1928)
Did you know that 95 per cent of the guava jelly sold
on the marts of the world is made in Jacksonville?
Such is the case, however, according to George K.
Archibald, general manager of the East Coast Preserving
Company, he told the members of the Jacksonville Rotary
Club, gathered in regular weekly luncheon session yes-
terday noon at the Carling Hotel.
Mr. Archibald's address was offered as the feature of
the program presented by the Competitor Relations Com-
mittee, George Savitz, chairman.
During the course of his address, Mr. Archibald, who
is a Rotarian, discussed in some detail the processes used
at the San Jose boulevard plant in the production of
Pappy's guava jelly and orange marmalade. He stressed
the guava jelly production and among other interesting
points told the clubmen that guava juice was prepared
for jellying eighteen months in advance of use in order
that a supply might be on hand, and also to allow the six
months necessary for the residue to properly settle. In
making 95 per cent of the guava jelly sold on the world's
markets, his company sells Pappy's product throughout
the United States and in three foreign countries, Mr.
Archibald announced.

JOLINE SENT TAMPA MERCHANTS 170
TURKEYS

(St. Cloud Tribune, Nov. 29, 1928)
Friday evening H. H. Joline sent Tampa merchants a
truck load of Thanksgiving turkeys, raised at the Joline
dairy farm during this summer, there being 170 fowls in
the lot, which weighed out when unloaded at Tampa 2,047
pounds. J. D. Harris made the trip with the truck, and
stated that the demand was greater than the supply for
turkeys at Tampa this year. A price of 40 cents per
pound on foot was received for the lot.
In addition to the lot sent to Tampa, Mr. Joline has
been making deliveries to local merchants, to Orlando
dealers and to Melbourne buyers in small lots, in all more
than three hundred turkeys for the season, and he has
another batch of youngsters that will be fattened for the
Christmas holidays.
Mr. Joline gives full credit to his wife for the success
obtained in raising turkeys at the dairy farm, a hatch
coming off every week but one during the year. Starting
with a few hens and gobblers last winter, the spring
season saw the poultry yard rapidly filling with young
turkeys, and the ease with which the flock was brought
through the summer, increasing each week, indicates that
this section can be made a successful turkey raising
district.
The Joline dairy farm is located about three miles
southeast of St. Cloud, in the Alligator lake neighbor-
hood, and is in the pine woods where wild turkey were
once plentiful. He reports no trouble in keeping the
turkeys at home, though they have an open range of
the place and adjoining woods. They come home to
roost and be fed. With corn feeding for a month before
selling, the turkeys are in fine condition and are of fine
flavor and very tender. It is likely that Mr. Joline will


increase his flock for the next year, as the success met
with this season has shown him an additional source of
revenue from the farm, and that as a side line with the
dairy business.

A. C. L. TO HAVE TEN TRAINS FOR RUN
TO MIAMI

Extensive Service for Winter Season Announced
by Railroad-Miami Sets Record

(Miami Post, Dec. 1, 1928)
The inauguration of the first "less than a day" trains
between New York and Florida; the first rail-air joint
service between New York-Miami-Havana and the West
Indies; the first direct service between the Northwest
and the Florida West Coast; the first less than seven-
hour train between Jacksonville and St. Petersburg; more
convenient schedules, wider diversity of routes and more
complete adequacy, feature the service of the Atlantic
Coast Line to Florida, Cuba and the South for this season.
There will be fourteen daily trains into Florida, all of
which will use the Jacksonville gateway except The South-
land, which will operate over the new Perry cut-off direct
to the Florida West Coast.


FISHING RANKS HIGH IN STATE

Industry One of Largest with Big Revenue

(Jacksonville Journal, Dec. 2, 1928)
Ranking as one of the principal industries of the state,
Florida's commercial fisheries, which have shown a steady
growth during the past 20 years, today yield an annual
revenue of more than $25,000,000.
Lying far to the south of the nation's great fisheries
belt, this industry has grown steadily despite the handi-
cap of being far removed from the large cities and
markets of the country. Today Florida's fishery yield
leads by a wide margin the production of any other
state from South Carolina to Texas.
Rich In Species
Development of the industry has been largely due to
the fact that Florida's waters are extremely rich in the
number of species of fish, coupled with the fact that the
fisheries of the northern belt have been subjected to
heavy exploitation.
With the country facing a possible shortage of mullet
and red snapper, the two species most generally sought
by northern fishermen, Florida fish found a ready
market, and at prices which insured success to pioneers
in the industry.
Fisheries Grow
Exploitation of species previously little used is the
secret of the success in this industry. In this way, im-
portant fisheries for shrimp, Spanish mackerel, grouper,
cero and king fish were developed. In 1902 the catch
for shrimp was 66,000 pounds compared with nearly
14,000,000 pounds in 1923; Spanish mackerel, 448,000
pounds, as compared with 6,241,000 pounds, and a total
for the five species of less than 850,000 in 1902, as com-
pared with nearly 27,000,000 in 1923. In addition, the
menhaden, a non-food fish, used principally in the making
of fertilizer, contributed nearly 49,000,000 pounds to the
total catch in 1918, and nearly 69,000,000 pounds in
1923.


FLORIDA


REVIEW









FLORIDA REVIEW 7


GRAPE MEN OF STATE IN INTERESTING
SESSION

Interest in Culture Is Shown in Attendance

(Leesburg Commercial, Dec. 15, 1928)
Midwinter session of the Florida State Grape Growers'
Association, held in Leesburg Friday, had a larger at-
tendance than any previous meeting of the body, accord-
ing to its officials, who interpret that fact as indicating
constantly growing interest in vineyard culture. Address
on cooperation in production and selling, by Hon. L. M.
Rhodes, of Jacksonville, state marketing commissioner,
was the outstanding feature of the program.
More than 150 persons were present at one or more of
the sessions, that in the morning held in the city hall
auditorium and the delegates having gone to the Mac-
Kenzie-Stover vineyards in the afternoon for demonstra-
tion in pruning, with luncheon in the civic dining room
of the Magnolia as the noontime event. Nearly 20
counties were represented.

CANE GROWING SHOWS $100 PER ACRE
PROFIT

Panama Motor Company Plans Big Increase in
Acreage

(Panama City Pilot, Dec. 13, 1928)
Fifteen acres of red sugar cane, yielding 4,000 gallons
of syrup, sold at an average price of 75 cents per gallon,
less an outside estimate of $1,500.00 for fertilizer and
all cost of making the crop, equals a net profit on the
cane crop of $1,500.00-such was the simple arithmetic
covering the season's operations just being concluded at
the Panama Motor Company's demonstration farm, as
presented to The Pilot by Mr. Ed Etier, vice-president
and manager of the company, of which Mr. F. T. Bennett
is president, when discussing their farming operations
yesterday.
The farm, situated on the west side of the highway
about midway between Lynn Haven and Lynn Haven
Station, was raw cut-over land on the 6th of January,
1928, when Mr. T. G. Ellis, who has been in charge of
operations, began clearing the ground. The soil is that
common to the general run of coastal plain flatwoods
country, no better or poorer than the average.
By planting time, fifteen acres were in readiness for
the seed cane, and while this was coming on corn, sweet
potatoes, melons and peas to an estimated value of more
than $500.00 were produced on the land. Aside from
the initial breaking, which was done with a tractor, all
cultivation was done with one $50.00 mule and a single
plow. Of the total expense charged against the cane
crop, approximately $600.00 went for fertilizer and the
remainder for labor and maintenance of one mule.
Clearing operations were carried on during the year,
giving total of around 40 acres cleared during this year.
Next season it is planned to raise 15 acres of seed cane,
making no syrup, with a view to having 75 acres in cane
in 1930. The cane mill and evaporator installed at the
farm this fall is regarded as a permanent investment and
has not been charged against the 1928 crop. It has suffi-
cient capacity to take care of the output of the increased
acreage planted for 1930.
During 1929 some experimental planting will be done,
including five or six acres to be put in cotton.
The syrup produced this year is of excellent quality


and has found a strong local demand. A considerable
amount of it is being handled by Panama City's three
chain grocery stores and others, and Bob Jones College
took 200 gallons at one order. The syrup possesses the
superior flavor characteristic of the best product of flat-
woods soil-which is said by syrup manufacturers to pro-
duce a better syrup cane than any other type of soil in
the country.
Commenting yesterday upon the outcome of their
venture, Mr. Etier said: "I am thoroughly convinced by
our own experience that it is entirely possible for a prac-
tical farmer who is not afraid of work to make a good
living and show a substantial profit on forty acres of Bay
county land. While the corn, potatoes, peas, and water-
melons were produced only incidentally to the growing
of the cane, the total yield of the four crops was easily
worth $500.00 at prices prevailing in the local market.
And no one ever raised finer melons or sweet potatoes
than we did last summer.
"We are so completely convinced by the success of our
operations this year that we plan to use all of the cane
we produce next season for seed, which should be suffi-
cient to plant seventy-five acres to cane in 1930."

RICE IS MONEY CROP IN STATE

Panama City Man Gets Yield of 40 Bushels Per
Acre

(Pensacola Journal, Dec. 2, 1928)
Panama City, Fla., Dec. 1.-From three years in ex-
perimenting in rice growing, S. L. Campbell of this place,
states that it is a most profitable crop. It was first
planted here in the spring of 1926. Only a small portion
of land was planted, but the yield was so great that
Campbell decided to plant more the next year.
The crop of 1927 yielded about 35 bushels to the acre.
The third year, 1928, two acres were planted and a
helper secured to look after it. The yield this year is
estimated close to 40 bushels per acre. Campbell states
that the great feature of this crop is that it requires but
little fertilization and very little cultivation.
The rice is used throughout the winter for feed for his
laying hens, and in the spring of the year it is ground
and fed to the baby chicks, which gives them a sturdy
growth. The stalks from which the grain is thrashed
make excellent feed for stock.
J. W. Savell, of Millville, who was much interested in
the rice crop after noting the first year output, planted
a piece of ground, getting some of the same seed from
Campbell. Savell reports that he estimates his crop to
be 35 bushels per acre, the high land variety of rice
being used, which does not require irrigating. This is a
new crop that is native to the soil, and likely to become
more important from an economic standpoint.

NEW LABEL FOR CANNED FRUIT

(Bradenton Herald, Dec. 6, 1928)
The Florida Grapefruit Canning Company, Inc., has
gotten out a very attractive label for its product. It
consists of a green background and a map of Florida and
the picture of half a grapefruit in the foreground. Both
these are in yellow. Bradenton is the only city shown
on the state map, and it is marked with a red star.
The legend is "Tree Ripened Manatee River Grape-
fruit Par Excellence." Floriana brand fancy Florida
grapefruit is a descriptive phrase.





























































Meeting Grape Growers Association, Leesburg, Florida, December 14, 1928









FLORIDA


REVIEW


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10 FLORIDA REVIEW


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FLORIDA REVIEW 11


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Show, Chicago, December, 1928









12 FLORIDA REVIEW


NORTHERN BUS LINES ARE TO RUN INTO
FLORIDA

First Coach Leaves Chicago Monday-One to
This Section

(Brooksville Herald, Nov. 30, 1928)
Lexington, Ky., Nov. 30.-Announcement was made
today by Guy A. Huguelot, president of the Consolidated
Coach Corporation, that effective Monday, December 3,
through continuous motor coach service would be in-
augurated between Chicago, Detroit and Florida.
Beginning next Monday the first coaches will leave
Chicago at 7:30 a. m., and Detroit at 10 a. m., respec-
tively, the Chicago coach taking the route via Indian-
apolis and Louisville and the Detroit coach being routed
via Dayton and Cincinnati, these two coaches meeting at
Lexington, where they will be consolidated and then pro-
ceed south via the Lookout Mountain highway.
South of Chattanooga the route will be through At-
lanta, Macon, Valdosta, to Jacksonville. At Jacksonville
the schedule will be split, one coach going down the east
coast of Florida to Miami and the other via the west coast
to Tampa and St. Petersburg.
The Greyhound Lines will operate the service from
Chicago and Detroit to Louisville and Cincinnati, the
C. C. C. Lines will operate from Louisville and Cin-
cinnati via Lexington to Chattanooga, the Dixie Coach
Lines between Chattanooga and Jacksonville and the
Florida Motor Coach Lines covering the routes in Florida.
The running time from Chicago to Florida will be ap-
proximately 50 hours, from Detroit about 46 hours. A
passenger may travel continuously day and night if
desired.

TEN TONS FLORIDA HONEY SENT NORTH

(Tampa Tribune, Dec. 5, 1928)
Winter Garden, Dec. 4.-(Special.)-A 10-ton ship-
ment of strained Florida honey was completed yesterday
by J. H. Warden here. A total of 20 hogsheads was re-
quired to handle the shipment. Mr. Warden operates an
extensive apiary at Crown Point, north of this place. The
consignee was a New York handler of honey, who has
been doing some special advertising of the superior flavor
of the Florida product.
The consignment went forward in several express ship-
ments, and will bring a net return of about a $1,000. Mr.
Warden expects a similar return from several tons of
bees wax, which is salvaged in the straining process. Mr.
Warden is the largest shipper of honey in Central Florida.

FORT MYERS GROWER SELLS TOMATO
CROP ON 75 ACRES

(Tampa Tribune, Nov. 30, 1928)
Fort Myers, Nov. 29.-(Special.)-R. V. Clark, pur-
chasing agent for a packing company in Miami, today
announced purchase of the J. Rabon Davis tomato crop
which is now maturing on the 75-acre tract on the Pine
Island road near Fort Myers. While Mr. Clark did not
disclose the terms of the sale it is estimated the deal will
net Mr. Davis approximately $20,000.
The tomatoes will be packed at Salvista, on the north
side of the Caloosahatchee. The first car will be shipped
tomorrow and the firm will handle shipments for other
growers in the Salvista section, which are expected to
aggregate 40 carloads.


EXHIBITION, LESS THAN 90 DAYS AFTER
HURRICANE, DEMONSTRATES RAPID
RECOVERY

(Palm Beach Post, Dec. 13, 1928)
Eighty-eight days after the hurricane swept from Palm
Beach county every vestige of bloom, West Palm Beach
was the scene of the first rose display ever staged in
South Florida, an exhibit assembling several hundred
roses.
The display held Wednesday afternoon and night at
the Woman's Club building was given under the auspices
of the conservation department and came as part of an
extensive gardening program arranged by that organiza-
tion. Interest in the project was evidenced by the plac-
ing of exhibits by 30 persons and communities and by
the presence of several hundred visitors during the after-
noon and evening hours.
With the fragrance of several hundred blossoms filling
the air, the Woman's Club lounge never presented a more
colorful spectacle than it did yesterday with its long
tables covered with vases of roses, interspersed with
asparagus ferns and palms. Professional florists had
sent several bowls of glorious specimens, while amateur
gardeners had entered anywhere from sings buds to a
large vase of the blossoms, ranging from the stately
American Beauty to the hardy little Crimson Rambler.
All shades of pink and red predominated, while here and
there the delicate gold of a "Sunburst" rose stood out in
relief.
High honors went to William S. Lockman, Jr., who cap-
tured three blue ribbons for his American Beauties, Ra-
diance roses and best single bud respectively. Unique
red bird garden sticks were awarded to holders of blue
ribbons, while red ribbons went to mark second place
and white ribbons honorable mention.
As part of the afternoon session, Mrs. Leota Jones, of
South Bay, who salvaged her plants after the storm, read
a paper on rose culture. Another paper on the subject,
written by Carl Seegestrom, of Palm Beach, who is grow-
ing roses under glass, was read in the evening.


MANY AT OPENING OF SAUSAGE PLANT

1,500 Visit Hook's Sausage Company Opening

(Orlando Sentinel, Dec. 4, 1928)
More than 1,500 persons attended the formal opening
of Hook's Sausage Company, 734 Brookhaven Drive, yes-
terday. "We are overcome with gratitude at the won-
derful interest the citizens of Orlando displayed in our
plant," L. E. Hook, president of the company, said yes-
terday.
City officials, present and elect, as well as the presi-
dent of the Orlando Chamber of Commerce and his in-
dustrial committee, and the secretary of the Orange
County Chamber of Commerce, were the guests of honor
and made a personal inspection of the plant. Attractive
and useful gifts as well as links of sausage, products of
the plant, were presented to all visitors.
The Hook's Sausage Company is one of Orlando's
newest enterprises and has grown rapidly as the quality
of its products has become known over a wide area. From
a small beginning a few years ago, the plant has grown
by leaps and bounds and its products are now distributed
throughout Central Florida.









FLORIDA REVIEW 13


TIN CANNERS ARE TO MEET IN JANUARY

Chiefs of the Order Hold Conference-Annual
Convention in Arcadia the Week of
January 7 to 11

(The Arcadian, Dec. 13, 1928)
The date for the annual convention of the "Tin Can
Tourists of the World" for 1929, has been set for the
week of January 7 to 11. This date was selected at a
conference of officials of the tourist organization held
at the office of the Chamber of Commerce here the first
of this week, with Secretary L. E. Eigle and Sumter
Leitner, chairman of the general committee. Present at
the conference were D. L. Barlow, "Chief Can Opener;"
D. E. Houston, past chief; and R. W. Vaughn, secretary.
The officers presented a few requests for changes in
the accommodations at the tourist camp, which the city
officials are considering, and which will undoubtedly be
made. In fact, most of the improvements requested were
already being considered. One of the things asked for
was the moving of the stage in the general assembly
hall at the camp from the east end of the big building to
the south side, which will make the arrangement much
more convenient and will also help the acoustics of the
hall very much. The expense of this change would be
nominal.
It was also suggested that the shed, or pavilion, which
stands between the assembly hall and the highway, be
walled in and fitted up as a club room for the use of the
women of the camp. Heretofore they have not had a
place for their assemblies.
Local Camp Is Popular
It seems to be generally conceded that Arcadia is the
most popular place in the state for the holding of the
annual convention of the Tin Can Tourists, and that a
larger crowd can be attracted here than at any other
place. During the seven years the convention has been
held here, other places have been discussed from time
to time, but always the tourists decide to come back
again. It is believed that at the meeting this year action
will be taken to designate the Arcadia tourist camp as
the permanent place for the convention.

RABBIT BREEDERS OF CITY ORGANIZE

Club Already Has Market for All Available
Meat, Says Officials

(St. Petersburg Independent, Dec. 10, 1928)
The St. Petersburg Rabbit Breeders Association has
been organized here. The purpose of the club is to pro-
mote, encourage, advertise and develop the rabbit in-
dustry in general, and in the State of Florida in particu-
lar, to provide a bureau of information and to dissemi-
nate data to members; to assist member breeders in the
operation of their rabbitry along successful lines; to en-
courage and educate prospective breeders, and to assist
members in disposing of their stock.
The following officers were elected: Y. Briddell, presi-
dent; W. S. Lowry, vice-president; Mrs. G. L. Meares,
secretary and treasurer. G. L. Meares, a member of this
club, is an official registrar and junior judge under the
American Rabbit and Cavy Breeders Association.
Already the club has created a market for all avail-
able meat in Pinellas county. This club holds its regular
meetings the first and third Thursdays of each month in
the chamber of commerce room of the city hall at 8 p. m.


WALL STREET JOURNAL GIVES FIGURES
OF TAMPA'S GROWTH SINCE CLOSE
OF BOOM PERIOD

City's Public Utilities Record Big Increases
Since 1924; Edition Is Boost for Florida

(Tampa Times, Dec. 12, 1928)
Tampa's growth during the past four years has been
strikingly "told to the world" this week, in a full page
advertisement published Monday in the Wall Street
Journal by the Tampa Electric Company and the Tampa
Gas Company.
The advertisement, reproduced elsewhere in The Times
today, presents figures which graphically portray the
city's growth between Nov. 1, 1924, and Nov. 1, 1928.
Tampa Electric Co.


No. of Customers
1924-22,074 ...
1928- 33,700 ................................
Tampa Gas Co.


Kilowatt Hrs.
37,316,000
...... 146,986,000


1924- 10,652 ......... .......... ............ 280,890,000
1928- 17,155 ............... ............. 649,271,000
The edition of the Journal contains other advertising
by Tampa firms, including Davis Islands and the First
National Bank. Two entire sections of the paper were
devoted to Florida, telling the story of improved busi-
ness conditions here. News stories and editorial com-
ment are all of a highly optimistic trend.
Tampa business men who have seen copies of the
edition unhesitatingly pronounce it one of the finest
pieces of advertising the city and state ever received.
Other cities represented include Jacksonville, Miami,
Palm Beach, West Palm Beach, Fort Lauderdale, Coral
Gables and Key West.
Tampa is placed second in the ranking of seaports of
the state, from the standpoint of tonnage handled. Jack-
sonville is given first place in the tabulation with
3,713,752 tons, while Tampa is credited with 3,373,477
tons.

STRAWBERRIES IN BIG DEMAND

(Lakeland Ledger, Dec. 9, 1928)
Home-grown strawberries were plentiful at the Lake-
land curb market yesterday, but they were in great de-
mand and the supply was taken readily. All farm
products went quickly, including ducks, rabbits and
squabs.

200,000,000 FEET OF LUMBER IN FLORIDA
DEAL

(St. Augustine Record, Dec. 4, 1928)
Jacksonville, Dec. 4.-Percy Thigpen, of Ocala, prom-
inent Florida lumber manufacturer and wholesaler, has
sold approximately 200,000,000 feet of virgin long leaf
dense pine timber in eastern South Florida to the Long
Leaf Lumber Company of Ocala and Beaumont, Texas,
it was announced last night in the current issue of the
Southern Lumber Journal, trade publication with offices
in this city. It was further announced that the Long
Leaf Company plans the construction of a double circular
mill a few miles north of Indian Town, a short side and
a long side, for the production, as the company has spe-
cialized in during its Ocala operations, of long and large
timbers for export, railroad and industrial consumption.









14 FLORIDA REVIEW


PALM BEACH OPENS DOORS FOR WINTER

Inauguration of Service By Hotel Breakers Is
Signal for Beginning of Season

(Miami Herald, Dec. 11, 1928)
Palm Beach, Fla., Dec. 10.-(A. P.)-The 1928-29
Palm Beach winter society season was officially inaugu-
rated today when the Breakers Hotel, $7,000,000 resort
institution, opened its doors. Simultaneously, the Break-
ers Beach, the Casino, the Poinciana-Breakers golf course,
the Palm Beach Golf Club and the Sun Baths were
thrown open.
Estates fronting on the ocean, restricted apartments
and private cottages have taken on opening, unpacking
and settling down activities, and Palm Beach shops and
brokers, offices, boarded up during the summer, have
been reopened by their home headquarters in New York,
Chicago, Philadelphia, Paris and London.
Arrivals for the winter season have been universally
surprised at the few remaining evidences of the Septem-
ber hurricane, which have generally been cleared away
by the extensive and expensive preparations for the
winter season.
The Everglades Club, the Bath and Tennis Club, ocean
front gathering places for the younger social set, the
Oasis Club, reputed to be the one haven for Palm Beach
bachelors, the Anglers Club and the Sailfish Club, have
either taken down their shutters for the season or will do
so within the month. All of the smaller Palm Beach
resort hotels have opened for the season and the three
remaining larger hotels plan January openings.
The Royal Poinciana, Palm Beach landmark, will open
January 12, and Coconut Grove, society's afternoon ren-
dezvous, will open coincidentally. The Palm Beach
Country Club course and the Everglades Club course will
open New Year's day.

DADE CITY GIRLS TO GIVE FRUIT TO
PEOPLE ON TRAIN

(Lakeland Journal, Dec. 3, 1928)
When the new Southland train of the Atlantic Coast
Line, over the Perry cut-off, reaches Dade City, Tuesday
morning, on its initial run, it will be boarded by girls
bearing baskets of Pasco county citrus fruits, for free
distribution to passengers. They will bear the compli-
ments of the Dade City Chamber of Commerce.
This practice will be followed on every run of the
Southland, which connects Chicago direct with Tampa.

BEAN PICKERS START ON OKEECHOBEE
CROP

(Dade County Times, Nov. 30, 1928)
Pickers have begun harvesting the annual bean crop
at Lake Okeechobee and the first shipments were ex-
pected to begin early this week at Port Mayaca, accord-
ing to information reaching this office. The Port Mayaca
bean crop is just a "happenstance." The land was pre-
pared for other crops, but the September hurricane made
it impossible to plant the land as soon as it had been
planned and the bean crop was resorted to in order to
get the most out of the land this season. Paul Hoenschel
is manager of the Port Mayaca Farms and C. Bursley
Colby, Jr., is farming at that place also. Both men are
well known in Miami and vicinity.


FLORIDA OPENS FIRST TUNG OIL PLANT
IN UNITED STATES

Product Widely Used in Varnishes and Paints

(Tampa Times, Dec. 13, 1928)
Gainesville, Dec. 13.-A scene reminiscent of the first
production of rubber in London, which was the beginning
of the British rubber industry, was enacted here today,
when what is claimed to be the first gallon of tung oil
ever produced outside of China was manufactured in the
newly erected plant of the Alachua Tung Oil Company.
Officers and directors of the company arrived here late
yesterday to witness the opening of the plant.
The factory, which has a capacity of 60 gallons of oil
an hour, will be enlarged as the 2,500 acres planted in
tung trees, near here, come into full bearing, according
to L. P. Moore, president of the company. He said the
plant will have a daily capacity to produce the work now
done by 1,000 coolies in China, where tung oil hereto-
fore has been produced.
Tung oil, which is the basis of Chinese lacquers and is
used extensively in the manufacture of paints, varnishes,
electrical insulation and rubberized goods, was first used
in the United States about a quarter of a century ago,
Moore said. The trees first were grown in this country
on the experiment station grounds of the University of
Florida, in cooperation with the United States Depart-
ment of Agriculture.
Moore said the crushing operation today marks the first
time in history that tung oil has been produced commer-
cially by machinery.

BIG ACREAGE IN TOMATOES

Vero Beach Farmers Planting Heavily in Fort
Pierce Farms

(Ft. Pierce News-Tribune, Dec. 12, 1928)
Fort Pierce Farms will have the biggest acreage in
vegetable crops this winter, ever planted there.
Several large growers from Indian River county have
leased land from the Seminole Groves Corporation and
are preparing to plant tomatoes. Monroe Brothers,
among the most extensive tomato growers in Indian River
county, will plant 200 acres to that crop in Fort Pierce
Farms this season. They have cleared new land and most
of it is plowed ready for planting.
Mr. Crane, another Vero Beach farmer, has a 100-acre
tract in readiness for tomatoes. He also planted 25
acres to cucumbers and is now shipping a fine crop from
his field in Fort Pierce Farms.
J. D. Edwards & Company of Vero Beach, who have
been operating in Fort Pierce Farms for several years,
will have approximately 100 acres in tomatoes there again
this season.
Numerous smaller acreages of beans, peppers, tomatoes
and Irish potatoes will also be under cultivation in the
Fort Pierce Farms drainage district. Ruhl Koblegard has
had 30 acres planted to potatoes and is also growing
beans and peppers on his farm, under the direction of
E. G. Gustafson.
Potato planting is now well under way through the
county and this week will see most of the seed in the
ground. Shipments of beans and cucumbers are going
out regularly and from now until the close of the tomato
season next April or May the vegetable farmers of the
county will be kept busy.









FLORIDA REVIEW 15


MOTOR FREIGHT BOAT TO BEGIN RUN

G. C. Harvell and D. A. Rollo to Run Florida-
town

(Milton Gazette, Nov. 30, 1928)
Operation of a freight boat between Pensacola and
Milton and intervening points, suspended for the past
year or more, will be resumed next week when G. C.
Harvell and D. A. Rollo will start operating the motor-
boat Floridatown, owned by S. Otis.
Regular trips will be made each day of each week ex-
cept Mondays and Saturdays. The boat will leave the
Johnson wharf in Milton at 5 a. m., and will leave Palafox
wharf in Pensacola at 1 o'clock noon.
The Floridatown was operated on Escambia Bay as a
ferry. It has been remodeled and overhauled and will
prove very desirable, it is believed, as a freight carrier.
Both Mr. Harvell and Mr. Rollo are experienced boatmen,
having operated craft in local waters heretofore.
Since the suspension of boat service between Pensa-
cola and Milton, the merchants and business interests of
this immediate area have relied largely on motor-truck
shipments and railroad service from Pensacola.


VEGETABLES PASSING THROUGH

(Ft. Pierce News-Tribune, Dec. 1, 1928)
Truck loads of Indian River county vegetables are
passing through Fort Pierce on their way to Miami to be
shipped north by boat. The opening of a pre-cooling
plant in Miami by the Clyde Line promises to prove a
boon to growers at a distance for the reason that vege-
tables can be delivered at the docks at any time. By
placing them in the pre-cooling chambers they can be
kept in perfect condition until the boats sail. Refrigera-
tor ships then carry them on to New York, where they
arrive in as good condition as when they left the fields.
Fort Pierce hopes it will not be necessary much longer
for growers in the territory north and west to haul their
products through this city on the way to shipside. But it
is apparent that a pre-cooling plant will be required to
enable the local port to attain its greatest possibilities
in handling fruits and vegetables.
If the business here warrants the establishment of a
pre-cooling plant, there is little doubt that one will be
built. In the meantime, the most important thing is to
get the local harbor in condition to handle ships and
cargoes. Fort Pierce then will be in a position to bid
for a part of the business now going to Miami and at a
considerable saving to the growers.


THE LUE GIM GONG MEMORIAL

(Orlando Sentinel, Dec. 8, 1928)
A memorial is being planned for the famous Chinese
Floridian, Lue Gim Gong, who perfected the 100 per cent
orange that has been given his name. If there ever was
a person who was born again a cracker, it was this famous
foreign horticulturist who grew citrus fruit and experi-
mented for so many years at his Florida home. If there
ever was a Chinese man worthy of memorial honor, it is
this same wise, unassuming Lue Gim Gong.
For the benefit of those not acquainted with the work
of this plant wizard, it may be said that he propagated
the famous Lue Gim Gong orange that hangs on the tree


for as long as twenty-four months without deterioration,
thus affording growers opportunity to market oranges in
summer when prices are very high. One Apopka grower
with a considerable number of Lue Gim Gong trees re-
ceives returns of from $8 to $10 a box for his summer
shipping.
In commenting upon the proposed memorial, the
Florida Clearing House News writes:
Lue Gim Gong's contribution to Florida citrus culture
is to be honored by erection of a $1,500 memorial at
DeLand if the present plans of former friends and ad-
mirers of the noted Chinese-American horticultural
wizard are perfected.
The committee arranging finances for this memorial
has secured from the executors of Lue's estate a number
of books containing a record of thousands of persons
from all parts of the world who visited the horticulturist's
grove in DeLand. To each of the registrants a letter is
being mailed inviting those who visited the grove to con-
tribute to the memorial fund.
George E. Ganiere, noted sculptor connected with Stet-
son University, has submitted a life-size likeness of Lue
taken from a death mask. To date the fund obtained
totals a little more than $150.


NARCISSUS BULBS ARE SHIPPED TO NEW
YORK

(Times-Union, Dec. 9, 1928)
Approximately 20,000 narcissus blooms, the first har-
vested this season at the Southern Bulb Company farm
on the St. Augustine road, a short distance beyond the
South Jacksonville city limits, were forwarded yesterday
to New York, James Guille, manager of the establish-
ment, states.
Similar shipments to other northern metropolises will
be made at daily intervals, from now on, with the peak
of the movement being reached at the holiday season.
The 125-acre farm, said to be the largest of its kind in
the state, produces approximately two tons of flowers, or,
in round numbers, 200,000 blooms daily, during the ship-
ping season. This by-product of the bulb industry,
though less in monetary value than the harvest of tubers
which comes later in the year, is of great sentimental in-
terest as the delicate narcissus blooms are becoming
recognized as a distinct contribution of the south to the
cheeriness of the Christmas season.
New flower sheds and a pre-cooling system, necessary
to prepare the flowers for shipment, have just been com-
pleted at the farm and represent an extensive addition to
the $500,000 investment which has already caused the
establishment to be considered one of the major indus-
tries of the Southside. After the cooling process the
flowers are placed in boxes and shipped via the ordinary
express facilities to their destinations. Chicago, Detroit,
Cincinnati, as well as the cities in the east, supply ready
markets for the South Jacksonville product.


$60 FOR 60 QUARTS OF STRAWBERRIES

(Ft. Meade Leader, Dec. 13, 1928)
Yes, sir, it happened in Fort Meade-sixty quarts of
strawberries, picked from the Schuck & Neilans' 40-acre
field, sold for $60, being sold to R. T. Morris, marketing
salesman, who distributed the fruit where it was much
desired and appreciated.








16 FLORIDA REVIEW


LUMBER EXPORTS DOUBLE VOLUME AS
SHOWN IN 1927

One Steamship Loads 2,000,000 Feet

(Tampa Tribune, Dec. 4, 1928)
Lumber shipments by water from Tampa to foreign
countries and several United States possessions have
amounted to 61,943,216 feet for the first 11 months of
the year, more than doubling the shipments for the same
period last year.
Porto Rico, Haiti and the Republic of Dominica re-
ceived the greatest volume. Ships carried 14,462,397
feet to these little island countries in the West Indies. The
second largest volume was shipped to the cities of Monte-
video, Uruguay and Buenos Aires, in the Argentine.
Lumbter .amounting to 12,284,696 feet was shipped to
these two cities.
Spain and Cuba followed these countries in lumber
imported from Tampa. The former received 7,912,208
feet and Cuba received 7,327,315 feet.
Take Big Cargoes
Other countries receiving more than 1,000,000 feet
were Martinique, the Barbadoes and Trinidad, 5,562,562
feet; Belgium and Holland, 2,186,000; Jamaica, 3,007,293;
other British West Indies ports, 2,139,565; Mexico,
1,522,000, and England, 1,491,000 feet.
Shipments were made to 10 other countries. They
were: Germany, 736,000 feet; Colombia, 735,180; other
French West Indies ports, including Quadeloupe, 638,000;
Italy, 620,000; Dutch West Indies, 407,208; Virgin
Islands, 349,000; Danzig Free State, 301,000; Bahama
Islands, 182,000; Venezuela, 42,792, and France, 37,000
feet.
One steamship, the Italian freighter Valescura, carried
more than 2,000,000 feet to Buenos Aires, and seven
ships lifted cargoes of more than 1,000,000 feet.

HORSESHOE TOURNEY TO BE HELD IN
ST. PETERSBURG

(Ft. Lauderdale News, Dec. 11, 1928)
St. Petersburg, Fla., Dec. 11.-(A.P.)-The tenth
annual world's championship horseshoe pitching tourna-
ment today was a St. Petersburg attraction of the winter
season scheduled for some time during the week of
February 4.
After national officers of the American Horseshoe
Pitching Association had awarded the tournament yester-
day, they announced that C. C. Davis, of Columbus, Ohio,
would defend his title, and that every entrant would play
all of his fellows in the title chase.
Waterfront Park, used by the Boston Braves in spring
training, will be the scene of the tournament.

MANATEE PEPPERS BRING $3,495 FOR CAR
F. O. B.

(Plant City Courier, Nov. 30, 1928)
Bradenton, Nov. 29.-The first car of peppers shipped
by the Manatee County Growers' Association brought
$3,495 on the track here. Association officers said
pepper prices had shown a decline in the last few days
due to a cargo of Cuban peppers reaching eastern mar-
kets, causing the New York quotations to break $3 a
crate and resulting in considerable loss to Florida
growers.


FRUIT FARMERS REGISTER HERE

Chicago Men Are On Way To See Ranch In
Okaloosa

(Pensacola Journal, Dec. 9, 1928
A party of Chicagoans, interested in fruit farming in
Okaloosa county, arrived in Pensacola yesterday and
registered at the San Carlos Hotel.
They are E. H. Marhofer, C. J. Marhofer, George
Woodworth, James Brady and Walter W. Duft, all of
Chicago, and Adolph Gortemoller, of Elmhurst, Ill.
Gortemoller was at one time in the real estate business
here.
Today they will inspect 36,000 acres of land in Oka-
loosa county, owned by a syndicate of Illinois men. E.
H. Marhofer said they are making the trip to look over
thfe iorticiurturai situation in Okaloosa county. They
plan extensive development along horticultural lines, he
said. There already is a small model horticultural station
in operation on the tract.
The party will return to Chicago Monday morning.

FORTY-SIX POLO PONIES ARRIVE IN THE
STATE

(Tampa Times, Dec. 11, 1928)
Delray Beach, Dec. 11.-Forty-six polo ponies, which
arrived by special train from the east, were quartered
today on the Phipps estate at Gulf Stream preparatory
to the opening of the Florida polo season this week.
Members of the Phipps family of Philadelphia were in
two private cars and the ponies in three others, making
up the special, which was brought in yesterday coincident
with the formal opening of the Palm Beach winter season.
Among the Phipps party was Dr. Godfrey Preece, of
Westbury, L. I., who has charge each year of the Gulf
Stream polo matches. Along with the Phipps string were
10 belonging to Dr. Preece, and a string of nine from the
Mortimer Schiff stable.

MR. GREENLEES TO PICK TOMATOES BY
DECEMBER 17

(Stuart County News, Dec. 3, 1928)
Charles R. Greenlees plans to erect a vegetable pack-
ing house on his farm across the road from his residence.
In this departure he is not antagonizing the Martin
County Growers' Association, with which he is in har-
mony, and of which he is president. He simply has more
business than he would be able to handle through the
association.
Work on the packing house will begin this week. It
will be 60 by 65, and will be furnished with all the regu-
lation packing house equipment. It will not be a custom
packing house, and will be used by only three people.
The Greenlees farm was a busy place this morning.
The large acreage of tomatoes is in a particularly healthy
condition, and picking can begin in two weeks. Mr.
Greenlees is confident of a good crop, conditions being
"just right." Mr. Greenlees has 70 acres of his own, and
he said this morning he would plant 30 acres of spring
tomatoes in January.
Sometimes as many as seven pickings of tomatoes can
be had in a season-Mr. Greenlees said there were that
many last year. Tomatoes rank with the best crops
Martin county affords.




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