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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00062
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00062
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Inspection, grading and standardization
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Full Text








jforiba 3Reb it

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


No. 14


DECEMBER 17, 1928

TABLE OF CONTENTS


Inspection. Grading and Standardization ............... .........
Some Salient Features of Florida's History. .................
Seaboard Will Add Two Trains for Winter Run .............
The A. C. L,. and the 4-H Clubs .... ....... ........... .... .....
County Ships Car of Produce Every 69 Minutes. Day and Night
Frisco R. R. Offers Free Car and Free Transportation for Ex-
hibit of Farm Products .. ..... .. .... ...
First Carload Green Peppers Get High Price ..........
First Berries Go Out Extra Early .... .... ........
Berries Bring $1.50 a Quart on Local Market
Lumber Prospects Bright. According to National Head ..... ..
New Lakeland Industry Grows ....... .................... ....
State E rects F ire T ow ers ....... .... ........ ............. ............... ...
Fifty Michigan Cars Bound for Tourist Centers Visit This City..
Florida Oranges More in Demand Than Ever Before ..........
Hardee Peppers Hit Highest Price Record of $10.50 a crate ......
Advertising Florida Citrus Fruits ....................... .. .... .............
Tampa Gains 600 Residents During Month ......... .................
Foreign Bunnies Arrive at Ranch .. ............. .. .....
Cane Plantings To Be Increased by 12.000 Acres ............
Florida Is Given Big Swimming Meet ........ .
Florida's Agricultural Life at Its Very Best ............
Ocala Squab Farm Real Industry. ........ ....... .....
The Brilliant Poinsettia ................
G olf B all F actory... ....... .............. ... ... ........ .....
Peppers of Mayor Harllee Top the Market ..................


e .. Page
1 Fancy Fruits ATreSl; iljqi to New York by Sebring Grower .... 9
2 Florida Fruit I -Awirded by Lake Chamber to Fans ............... 10
3 More Ships to 'Carry Citrus........... .......................... .. 10
Overseas Road to Draw Tliem. ............ .............. ...... ..... 10
4 Panama City Gets a New Industry ........ .. ....... .. ...... 10
4 Natal G rass H ay N ets Big Profit ................ ................. ............... 11
Polk County Citrus Juice on Its Way to South Pole ..... 11
4 Frostproof Is Making Line of Fruit Products ... ......... 11
5 H og Breeder Brings H erd ... ..... .. ... ...... ... .... .... ........ 11
' Citrus for Tourists at Fair Price. .... ...... .. ..... ............. 12
N Mason Exhibits Monster Lemons ... ...... ..... ........... .... .. 12
Packing Plant at Big New Terminal Starts Operation ............ 12
6 Penney Farms Plans Dairy Development Under Noted Expert..... 12
6 Northern Capital to Erect Modern Fertilizer Plant Here ............. 13
(1 Teainwork Between Havana and Florida........ .......... ......... ...... 13
(i $180,000 Worth of New Hotels Contracted For in Past Month ... 13
7 Leon Cattle N ow M ovable ............ ... ........ ...........:......... ...... ...... 13
7 Competition Which Florida Agricultural Products Must Contend
7 A against .......... ......... .. ...................................... ................. 14
7 Registration Passes 6,000 in City.... ........ ......... ... ................ 14
S Wellborn Making First Shipment of Peanut Crop .. .......... ..... 13
8 Farmer Still H as Problem s ........ ........... .............. ....... 15
S Twenty Million Feet of Lumber Being Cut in County ................... 15
S Floridians W in Cattle Awards ............. .. ........... ........ ......... ...... 15
0 Squlbs Being Shipped Weekly From Sebring ............. ................. 1
9 Poultry Show To Be Bigger as Plans Laid ....... ... .. ........ ..... 16
9 W inter Travel Into State Is Getting Heavy..... ....... .............. 16


Inspection, Grading and Standardization


4 LORIDA producers are awakening to the wisdom of selling all they grow according to
proper grades and standards. This is a step absolutely essential to true success in mar-
keting. We cannot hope to realize the highest possible returns from our products so long
as we send them to market ungraded, uninspected and unstandardized. To follow such a
course will advertise our growers as unprogressive and will bring to them constantly diminishing
returns as they compete with more alert shippers in other sections who employ better methods.
To further our progress toward successful cooperative marketing, I am reprinting below state-
ments from the Florida State Commissioner of Markets and from Mr. 0. G. Strauss, Federal
Supervising Inspector. To these statements I want to add my unqualified endorsement. It would
be good for every Florida farmer to read and heed what these two authorities say.
NATHAN MAYO, Commissioner of Agriculture.


The United States Department of Agriculture
has provided grades and standards for practi-
cally every important farm product marketed
in Florida. The Florida State Marketing Bureau
has encouraged the use of these Federal grades
and cooperated with the Department in every
way possible. Standardization may be had only
through proper disinterested inspection; funda-
mentally, shipping point inspection is certifica-
tion of standardization. Realizing the great
interest being manifested in inspection at pres-
ent, we requested an article from the Supervisor
in Charge, Federal-State Shipping Point Inspec-
tion Service, Orlando, Florida, which is given
below:
Industry has long ago realized that standard-
ization is the key to good business and manu-


factured products are strictly standardized.
Agricultural interests realize the importance of
standardization, but have made slower progress
in standardization programs, although consid-
erable progress has been made in the last few
years. It is highly important that greater efforts
along this phase of marketing be exerted, as it
touches practically every operation in the mar-
keting of fruits and vegetables.
In order to standardize it is necessary first
to establish grades, specifying definitely the
quality of the various classes. This has been
done by the U. S. Department of Agirculture
after extensive study both at point of origin and
destination. These official grades have been
published and cover practically all fruits and
vegetables. With grades established and gen-


Vol. 3








2 FLORIDA REVIEW


erally recognized by the trade, it is to the in-
terest of the grower and shipper to pack in
accordance with them, not only because stand-
ardization is the proper thing but because of
the direct bearing it has on practically all other
phases of marketing.
Sales cannot be made in a really business way
unless the commodity is standardized. Brands
may be tied into this, but the real basis of any
sale must be made according to grade. Sales
made on any other basis allow the buyer every
privilege of refusing to accept on arrival, inas-
much as the shipper cannot prove he delivered
the quality expected by the buyer. When writ-
ten and official specifications for the various
grades are used and sales made on the basis of
these grades, a contract on quality has been
made as well as on quantity, size, etc. Market
information on prices and information on prices
being received in other sections shipping the
same commodity is very important to selling or-
ganizations. To be of the most value it is neces-
sary that this information be obtained on the
basis of grade, so that comparisons can intelli-
gently be made. If comparisons are made in
prices on wide variations of quality they can be
of little value. Advertising is receiving more
attention and used to a greater extent each year
to increase consumption in the markets already
used and to open up new markets and outlets.
To enter into any advertising campaign without
standardizing the product is purely a waste of
money. Advertising can and does secure new
consumers, but the quality delivered will be the
determining factor of whether Mr. Consumer
buys the second time. Practically all other


phases of marketing are as much affected by
standardization as the few mentioned here.
How may standardization be secured? There
has been only one way found so far, and that is
through rigid inspection. Inspection will cost
money but will pay for itself many times by
producing a standardized product. Haphazard
methods of marketing cannot exist long with
heavy production and keen competition. When
the demand far exceeded the supply, practically
any old system would work. With greater pro-
duction and a more even balance between de-
mand and supply, it requires stricter and better
business methods to handle the increased pro-
duction profitably.
To assist in this standardization work the
Federal Department of Agriculture and the
Florida State Marketing Bureau cooperating,
offer to any financially interested party an in-
spection service covering any fruit or vegetable
grown in the state. This is a self-supporting
service and the applicant is required to pay a
nominal fee per carload inspected. This entire
fee goes to pay the cost of the service. Inspect-
ors are at your service if sufficient tonnage is
available for inspection to cover the cost of ren-
dering it. The inspector is on the ground during
the time of packing and will assist in securing
and maintaining a good grade and pack. He
will issue a certificate certifying to the quality,
grade, condition, also condition of the car equip-
ment. These certificates are accepted as prima
facie evidence in courts of the United States
and also of Florida.
O. G. STRAUSS,
Federal Supervising Inspector.


SOME SALIENT FEATURES OF FLORIDA'S
HISTORY

(The Breeze, Nov. 29, 1928)
The Department of Agriculture estimates Florida could
feed 15,000,000 persons if its soil produced to its full
capacity.
Florida originally was divided into two counties-St.
Johns and Escambia.
The entrance to the harbor at Port St. Joe is from
the north.
Bay county has large deposits of red and yellow ochre.
Florida's first constitutional convention was held in
the old city of St. Joe, which disappeared many years
ago.
The Confederacy, during the Civil War, obtained a large
portion of its supplies of salt from a plant on St. An-
drew's bay, near where Panama City now stands. Federal
naval forces destroyed it with a loss to the Confederacy
of approximately $3,000,000.
Pensacola is the largest shipper of red snapper in the
world, vessels from the port traveling as far as the coast
of Mexico for their catches.
Florida has two national forests, one in the north-
western part of the state, principally in Okaloosa county,


and the other in Central Florida, largely lying in Marion
county.
One inch of rainfall on one acre of ground consists of
27,143 gallons of water, approximately 603 barrels. Some
sections of Florida receive more than 50 inches of rain-
fall annually.
The "rabbit-eye" blueberry bush, of which hundreds
of acres have been set out on plantations in Western
Florida, reaches such a height the berry pickers must
mount stepladders to gather the fruit.
The only engagements of consequence fought in Flor-
ida during the Civil War were at Natural Bridge, Mari-
anna, and at Olustee, in Baker county. The Confederate
victory resulted in confining the Federal forces to the
fringes of Florida throughout the conflict.
Little known points of great natural beauty in the
state include Valparaiso and St. Andrew's bays, the Su-
wannee river at Ellaville, Fort George Island, the Caloo-
sahatchee river at LaBelle, Royal Palm Park below
Miami, and the hills about Tallahassee and River Junc-
tion.
It is 891 miles by rail from Pensacola to Key West,
as far as from Jacksonville to Philadelphia, and slightly
less than the distance from New York to Chicago.
The Tupelo is a tree flower which produces the finest
of honey.









FLORIDA REVIEW 3


Jfboriba jFRiefu
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida


NATHAN MAYO.
T. J. BROOKS .... .
PHIL S. TAYLOR


. Commissioner of Agriculture
Director Bureau of Immigration
.. .. ...Advertising Editor


Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 3


DECEMBER 17, 1928


SEABOARD WILL ADD TWO TRAINS FOR
WINTER RUN

Tourist Service To Be Best in History

(Tampa Tribune, Nov. 27, 1928)
Two additional trains in and out of Tampa will be put
in service next week by the Seaboard Air Line Railway
as part of the regular winter schedules which become
fully effective early in January.
By that time the Seaboard will operate nine trains to
Tampa daily, carrying sleepers to twenty-six cities in
every direction.
The Seaboard's Fast Mail, now running between New
York and Jacksonville, will be extended to Tampa and
St. Petersburg, December 3, arriving here at 2:50 p. m.
and leaving at 4:10 p. m., with sleepers for Cincinnati
and the central west, aside from the regular equipment
for New York.
The Suwannee River Special, from West Florida to
Cincinnati and the central west, will begin its eighth
year December 2 out of Cincinnati at 10:40 p. m., and
will arrive here early the second morning. Westbound,
the Suwannee, operated jointly by the Seaboard and
Southern, will leave here at 10:55 p. m.
Speed Up Service
With the Fast Mail extended to St. Petersburg, the
Seaboard will have more trains for Florida than last year.
Leaving here at 4:10 in the afternoon, it will put passen-
gers in Atlanta before 7 o'clock the next morning, and
will speed up the time to Cincinnati and Chicago. Also
it will save travelers the annoyance of a three-hour wait
over in Jacksonville to be picked up by the Royal Palm
for the west.
The Southerner, now in service between the West
Coast and New York, will continue on the run, even
when the Orange Blossom Special, de luxe tourist train,
starts on January 2. It will leave Tampa at 12:50 p. m.,
an hour and 10 minutes ahead of the Blossom. The run-
ning time of the Blossom from New York to St. Peters-
burg will be cut 55 minutes.
Will Increase Travel
There will be a double daily service between St. Peters-
burg-Tampa and West Palm Beach-Miami, the night
Cross State Limited remaining virtually on its present
schedule, with a daylight train for Miami leaving here
at 11:25 a. m., effective January 3.
The Seaboard Florida Limited will be put on January 7
with a departure froin Tampa at 11:50 p. m. The Caro.-
lina Florida Special will make its first run the same day.


This program, the most complete ever arranged by the
Seaboard for Florida business, was decided on at the
general offices after consideration of reports from repre-
sentatives throughout the east and west, which indicated
a substantial increase in travel this season. Many of
these reports showed the largest number of inquiries con-
cerning the West Coast, which has resulted in a service
to this section superior to anything provided heretofore.


THE A. C. L. AND THE 4-H CLUBS

(Ft. Myers Press, Nov. 27, 1928)
Few better guarantees of the future well-being of
agriculture and, indeed, of all industry, that six hundred
thousand boys and girls, the men and women of tomor-
row, are today enthusiastically learning and actively
demonstrating to their parents and neighbors how to
make farm life prosperous and contented.
These boys and girls, who will play an increasingly
important part in American agriculture, are members of
the "4-H Clubs," organized by the Extension Depart-
ments of the states and the Federal Department of Agri-
culture. These clubs "take their name from their em-
blem, which is a four-leaf clover with an H on each leaf.
These H's stand for the training of the head to think
clearly, the hands to execute the thoughts of the head,
the heart to sympathize and feel for others, and the
health for better living. Their motto is 'To Make the
Best Better'."
The boys and girls in a county or community who are
interested in any particular crop or in any other phase
of farm life are organized into a club. There are corn
clubs, cotton clubs, poultry clubs, calf clubs, pig clubs,
and many others, while for the girls there are cooking
clubs, dressmaking clubs and the like. Girls are eligible
to any club and many are prize-winning members of
clubs in which they compete with boys.
Trained adult leaders give each club member advice
about every detail of the activity in which he or she is
interested, and the work of each member is used as a
demonstration to other boys and girls and to older farm-
ers.
No "farm-relief" measure that has ever been conceived
can hope to accomplish what the 4-H Clubs are now
actually doing to make farming profitable and to make
rural life so attractive that it will keep the highest types
of boys and girls on the farm.
We have recounted the foregoing in order to congratu-
late the Atlantic Coast Line on their all-round vision in
discerning the value of this agricultural educational
movement and to congratulate the boys and girls that
they back up this vision with something very tangible.
That is, that next year, just as they did the year that is
nearly ended, they will send to the annual National 4-H
camp at Washington, and pay all their expenses, one boy
and one girl from each state which it serves.
This national camp was organized about a year ago.
Last year the Coast Line transported and paid all ex-
penses of Laura Case, of Pine Castle, and Hoyt English,
of Plant City. We should like to see a Lee county boy
or girl go this year, and hope that if any are eligible
they will get busy.

Poultrymen of Indian River county have effectively
created a profitable market for their products through
the operation of a poultry association, and buyers from
other sections prefer their eggs, due to the uniformity in
grade, pack and quality.









4 FLORIDA REVIEW


COUNTY SHIPS CAR PRODUCE EVERY 69
MINUTES OF THE DAY AND NIGHT

Figures Compiled by Chamber of Commerce Do
Not Include Smaller Shipments

(Orlando Reporter-Star, Nov. 25, 1928)
"Orange county ships a carload of fruit or vegetables
every 69 minutes of the day and night," is the startling
and interesting fact set forth in an attractive card and
holder placed on the desks and counters of one hundred
of the leading business and professional men of Orange
county who have expressed a desire to have one of these
cards and holders for display where they can be read by
the interested public.
This is another of the many effective publicity plans
being worked out by the Orange County Chamber of
Commerce from their office in Orlando, and a new card
with an additional interesting fact about this county will
be supplied for these holders twice a month. The holders
and cards are supplied free by the county organization.
Accompanying the first card for these holders, which
among other places will be displayed on the customers'
counter of every bank in the county and on the public
desk in every postoffice lobby, was the following letter,
dated November 22:
"We appreciate your cooperation in placing one of the
'Orange County Facts' cards in your office, where it will
be readily seen and help spread these important facts
about this county.
"We shall deliver a new card to you every two weeks,
each card giving some definite and interesting informa-
tion about Orange county. This first card reads: 'Orange
county ships a carload of fruit or vegetables every 69
minutes of the day and night'."
This is rather startling information to one who has not
given much attention to the tremendous volume of pro-
duce grown and shipped from the farms and groves of
this county. These figures include:
3,345 carloads of oranges shipped.
1,421 cars of grapefruit.
817 cars of mixed citrus fruits.
635 cars of mixed vegetables.
566 cars of cucumbers.
417 cars of lettuce.
196 cars of peppers.
63 cars of romaine.
48 cars of watermelons.
53 cars of cabbage.
29 cars of celery.
And smaller numbers of cars of corn, tomatoes, beans,
potatoes, etc.
These figures only show carloads shipped. If one were
to add less than carload freight and express shipments
it would bring the totals up to about a carload every 50
minutes instead of 69.
This is a great agricultural and horticultural county
we are living in.

During the past several months more than 38,000,000
crayfish have been hatched at Key West. They have
been planted on both the Atlantic and Gulf coasts as
far north as Broward county, and on the Gulf coast as
far north as Levy county. Millions of salt and fresh
water fish have been hatched at Key West and planted
on the coasts and in fresh water lakes.-Key West Citi-
zen.


FRISCO R. R. OFFERS FREE CAR AND FREE
TRANSPORTATION FOR EXHIBIT
OF FARM PRODUCTS

Four Counties Will Be Asked to Assemble and
Furnish Literature-Memphis Display
Convinces Pres. J. M. Kurn

(Milton Gazette, Nov. 27, 1928)
Products of Santa Rosa, Okaloosa and Escambia coun-
ties, Florida, and Baldwin county, Alabama, will be dis-
played extensively throughout the north and middle west
if an offer of the Frisco railroad, made recently by
President James Kurn, is accepted by these counties.
The Frisco has offered to furnish a suitable car for
showing the farm and grove products, and to provide
transportation without cost anywhere on the Frisco Lines,
and probably on one or more other railroads. All the
counties have to do is to assemble a creditable exhibit
and furnish any necessary literature regarding the ad-
vantages of this section.
To Induce Settlers
The purpose of this project, if carried out, is to adver-
tise the four counties and to induce the prospective set-
tlers to move into this area and assist in the development
that is now under way. F. L. Sanford, industrial and
agricultural agent of the Frisco, is assisting in "taking
up" the proposal and helping to urge the counties in-
volved to prepare the exhibit.
This special offer of the Frisco is the result of the
exhibit of these four counties at the Tri-State Fair held
several weeks ago in Memphis. Such a request had been
asked of President Kurn, but he had turned it down.
When he attended the Memphis Fair and saw there the
exhibit from Santa Rosa, Okaloosa, Escambia and Bald-
win counties he was most favorably impressed and made
the offer of the free car and free transportation.
Cost Not To Be Great
Whether the offer is accepted depends entirely on the
attitude of the officials and public-spirited citizens of
the four counties. The assembling of the exhibit and
the preparation of suitable literature will necessitate the
expenditure of several hundred dollars.
The county commissioners of Santa Rosa county, as
well as the other counties, will be asked to appropriate
a sufficient amount for this purpose. The Santa Rosa
board will be urged to spend a portion of a balance of
approximately $800, now in the publicity fund, to help
finance the assembling of the exhibits and to prepare
advertising matter telling of Santa Rosa county's oppor-
tunities to the homeseeker and investor.
Those assisting in promoting the project feel that the
offer of the Frisco is a splendid opportunity to place the
advantages of this section directly before thousands of
prospective settlers.

The local shrimp market showed strong during the
month of October, and movements to northern cities
continue to strengthen. Three thousand and sixty-seven
barrels, each barrel netting 150 pounds, were shipped
during the period, which is boosted by the 500-barrel
local shipment, totaling 534,000 pounds of the edible
crustacean for the consumers. Eight thousand, eight
hundred and twenty-nine cases of cooked shrimp were
shipped during the same month by the Davenport &
Brooks Corporation, the cooked commodity packing 48
glasses to the case, or 425,792 glasses for the epicures
to devour.-Fernandina Leader.









FLORIDA REVIEW 5


FIRST CARLOAD GREEN PEPPERS GET
HIGH PRICE

Shipment of Record Tomato Crop Is Now
Under Way

(Ft. Myers Press, Nov. 22, 1928)
Recent growing weather has made it possible for the
Geraci Packing Company to ship the first full carload
of green peppers, and J. G. Preston, manager, announced
today that the car was sold to A. H. Moses & Son of New
York. The excellent price of $8.00 per crate was re-
ceived for fancy and $6.00 for choice. The peppers were
grown on the Tom Ammons farm and were of the best
fancy variety.
Tomatoes have been added to the shipments of Lee
county grown vegetables which have started to roll out
of Fort Myers every day to the northern markets. The
first tomatoes were shipped this week by Biggar &
Biggar, growers and packers, from their farms in the
Iona district.
Seven carloads of cucumbers have been shipped during
the week by the Geraci Packing Company, Biggar &
Biggar, and the Lee County Cooperative Growers. Good
prices have been reported for all express and carload
consignments and it is expected that later prices will be
boosted due to the up-state losses of green crops by
frost.

FIRST BERRIES GO OUT EXTRA EARLY

Total of Forty-two Quarts for Philadelphia at
$1.00 to $1.75

(Plant City Courier, Nov. 27, 1928)
Opening the season of 1928-29 Saturday, Plant City
strawberry growers and shippers chalked up the earliest
shipments for years, forwarding two pony refrigerators
of fine shortcake filler product to the Philadelphia market.
Each of the "ponies" sent out Saturday carried 21 quarts,
the quality being fair, according to veteran buyers.
One of the shipments forwarded from the Plant City
market on Saturday was sent out by E. W. Wiggins, the
other by J. E. Bowden. The berries sold here for $1.00
to $1.75, it is said.
Buyers on the market yesterday requested that growers
bring in their berries on Friday this week. If the cool
weather of the past few days continues, it is thought that
only two or three small refrigerators will go out Friday.
If warmer weather comes, however, the shipments may
run to considerably larger proportions.
Unusually Early
The shipment of the two ponies from the Plant City
market on Saturday was taken by local strawberry au-
thorities as indicating the probability of an early and
heavy movement of the shortcake fruit this season. For
years past it has been customary to anticipate the sale
of a few berries here around Thanksgiving time. In the
ordinary season, however, such sales have been limited
to one or two quarts. It has frequently happened that
the first "pony" was of the so-called "baby refrigerator"
size, carrying four or eight quarts. The shipment of 42
quarts of berries in the initial forwarding for the season
is far ahead of the average initial volume shipped for
years past.
The berries sold here Saturday came in from all sec-
tions of East Hillsborough. They came in lots from one
quart up and were taken by various buyers on the f. o. b.


market, later being consolidated into the two shipments,
for Mr. Wiggins and Mr. Bowden.
Crop Condition Good
The berry fields throughout the eastern end of Hills-
borough, and Polk county territory which is tributary
to this market, are in very good condition at present,
according to reports. Many of the growers report the
need of rain, but apparently drouth damage thus far has
not been heavy. More fields are under irrigation this
season than ever before, as a result of the installation
of systems for irrigation, during and subsequent to the
dry seasons of the past year or two.
Comparatively light damage resulted in this section
from the recent frosts, reports indicate. Growers every-
where have apparently prepared more adequately than
ever before to protect their crops from frost or cold, and
are not planning to take any chances on the loss of big-
profit crops by carelessly exposing them to cold damage.

BERRIES BRING $1.50 QUART ON LOCAL
MARKET

(Lakeland Ledger, Nov. 27, 1928)
Kathleen-Galloway growers contributed 17 quarts of
strawberries for the tables of the elect in New York
Thanksgiving day. Elect stands, because the few persons
in the teeming millions who get hold of these delicacies
will stand out, one might say, like a wart on the nose.
That phrase, by the way, is not the quintescence of ele-
gance, but the Kathleen and Galloway growers received
$1.50 a quart for their product and they won't kick. In-
cidentally, these were the first berries of the season to go
north from this section, and they are about 10 days ahead
of shipments last year. The cold has not interfered much
with the development of the fruit.

LUMBER PROSPECTS BRIGHT, ACCORDING
TO NATIONAL HEAD

(Times-Union, Nov. 27, 1928)
Bright prospects for the coming year as expressed by
delegates featured the semi-annual meeting of the South-
ern Cypress Manufacturing Association held yesterday
at the Mason hotel and attended by over fifty members.
E. C. Glenn, of Varnville, S. C., president of the asso-
ciation, delivered an optimistic address during the morn-
ing session, wherein he declared that the clouds that had
enveloped the lumber business for the past several years
were now fast rolling away and that the manufacturers
are entering a period of rational business prosperity.
M. L. Fleishel, of this city, made a report on railroads
at yesterday afternoon's session, and a membership report
was given by A. G. Cummer, also of this city. The out-
standing event of the afternoon session was an address
by Dr. Hermann Von Schrenk, of St. Louis, nationally
known lumber engineer, who gave many interesting sta-
tistics concerning his profession.
Another speaker at the closing session was Arthur T.
Upson, of New York, manager of the eastern division of
the National Lumber Manufacturers' Association. A
widespread advertising campaign was discussed at a busi-
ness supper held last evening as a closing feature, but
definite announcements were withheld until a later date.
The semi-annual meeting of this association is held
each year in Jacksonville. The principal session is held
each year at New Orleans in May, at which officers are
named. The majority of the delegates will leave Jack-
sonville today for their respective homes.










FLORIDA REVIEW


NEW LAKELAND INDUSTRY GROWS

Citrus By-Products Plants Add to Prosperity

(Special to The Tampa Times, Nov. 20, 1928)
Lakeland, Nov. 20.-The development of citrus by-
products manufacture here is believed well on its way
toward a major industry, and achievements so far have
encouraged local business men to hope for large results
in saving and turning into money a tremendous amount
of raw material now largely wasted.
One concern is successfully marketing large quantities
of candied rind of all varieties of citrus fruit, this output
going to candy and confection plants in New York. An-
other plant is canning the juice of both orange and
grapefruit, and has had such success that the product
won a place in the stores being taken to the Antartic by
Commander Byrd, while a national magazine devoted to
housekeeping problems has given the canned juice a high
rating.
Both the plants are using Polk county raw material
and are giving employment to quite a number of persons.
They are one answer to the local demand for industry
and payrolls, and for the long-voiced hope for plants that
would take Polk county raw material and make it into
marketable products.
Capital in both instances has come in from the north.

STATE ERECTS FIRE TOWERS

Forest Protective Measures Are Under Way

(Times-Union, Nov. 28, 1928)
Tallahassee, Nov. 27.-(A. P.)-That Florida has un-
dertaken in earnest the task of saving its forests is indi-
cated in an announcement just made by Harry Lee Baker,
State Forester, that seven lookout towers, to be used in
protective measures, are being established in various sec-
tions of the commonwealth.
The towers will be distributed over hundreds of thou-
sands of acres of lands which have been placed under the
protective supervision of the forestry department, it was
stated. Three of the towers, which recently arrived at
Lake City, are 100 feet steel ones, with inside stairways.
These will be erected by H. J. Malsberger, forest assist-
ant,'in Baker and Columbia counties, on property of the
Columbia Farm Lands Corporation, which has listed
170,000 acres of land with the state for protection, Mr.
Baker said.
Several Units Named
Two towers are on what is known at the department
as the West Bay Protective Unit, in the vicinity of West
Bay and Vernon. One is at Penney Farms and the Black
Creek Protective Unit, and another is at Tyler, on the
Tyler Protective Unit. The Black Creek unit is between
Green Cove Springs and Starke, the Tyler unit is east
of Trenton, and the West Bay is south of Chipley. Other
units over which the department has taken supervision
are .the St. Mary's Protective Unit, located northeast of
Lake City, and the State Prison Farm Protective Unit,
which is near the state penitentiary at Raiford.
The entire area under protection now totals approxi-
mately 700,000 acres. The protection against fires, and
other reforestation work, is being done cooperatively be-
tween the land owners themselves, the state and the
federal government.
A review of the work being done in Florida, and prob-
lems of the immediate future, will be worked out here


on December 1 at a conference between S. B. Hastings,
acting assistant forester of the Federal Forestry Bureau
at Washington, who is in charge of cooperative work of
the government, and S. H. Marsh, one of the bureau's
district inspectors, and Mr. Baker. The three will go over
fire control work already carried out and to be done.

FIFTY MICHIGAN CARS BOUND FOR
TOURIST CENTERS VISIT THIS CITY

(Brookhaven Herald, Nov. 27, 1928)
Proof that the pre-election prediction that Florida
would be visited by a number of tourists unsurpassed in
previous years is partly found in the tabulation of foreign
licenses seen in a half-day period traveling highway num-
ber five through Brooksville. A total of more than 100
foreign cars passed through Brooksville yesterday morn-
ing, according to a count made by workmen of the city
paving forces who were stationed on this thoroughfare.
Michigan held all records with a total of fifty cars from
that state visiting Brooksville yesterday morning.
Filling stations located adjacent to the city on this im-
portant state highway report a decided increase in busi-
ness in the past two weeks, with the record being bettered
in the latter days of this period. Prior to the election,
few northern cars passed through Brooksville en route
to the tourist centers, but since the election large numbers
of automobiles have formed a steady stream of traffic
through Hernando county, operators declare.
That many of the drivers coming south this winter
"stayed home" last season is the decision made by those
who have been in direct contact with automobile traffic.
This opinion is given because of the fact that fully one-
half of these persons inquire directions to Tampa and
St. Petersburg. These drivers would already know the
route had they traveled it last year, filling station dealers
declare. In their opinion, these people have not visited
Hernando county since the completion of highway num-
ber five. Inquiries made of the drivers indicate that a
majority of them are to be located in St. Petersburg this
winter, while Tampa is also drawing a goodly portion of
the winter trade. A number of the car owners are locat-
ing in Bradenton, Sarasota and Fort Myers, but the cen-
tral cities of the West Coast seem to be drawing a large
majority of the visitors.
Consumption of gasoline in Hernando county has taken
a decided increase, according to a tabulation issued
monthly by the state department, which is further proof
that motor travel has greatly increased since the election.

FLORIDA ORANGES MORE IN DEMAND
THAN EVER BEFORE

(Jacksonville Journal, Nov. 20, 1928)
Florida is giving breakfast tables of America more
oranges and grapefruit this year than ever before in all
its golden history.
This was evident this afternoon as the Florida State
Marketing Bureau prepared to make up its second month-
ly report of the season. Market experts found, as they
started to work, that more citrus was shipped the last 15
days than ever before at the same time of the year.
This bears out the pre-season statement of L. M.
Rhodes, state marketing commissioner, that Florida's
1928-29 citrus crop would be its biggest. If the markets
hold steady, and there is no sag in prices, it also will be
the biggest year from a money standpoint.


FLORIDA


REVIEW









FLORIDA REVIEW 7


HARDEE PEPPERS HIT HIGHEST PRICE
RECORD OF $10.50 A CRATE

(Tampa Tribune, Nov. 26, 1928)
Wauchula, Nov. 25.-(Special.)-Soaring to a new
high all-time record, pepper prices here hovered from $9
to $10.50 a crate f. o. b. at the local platform last week,
with shipments holding up well and farmers bringing in
produce from a radius of 40 miles or more.
Local buyers report good quality in spite of the frost
of Thursday morning. Many buyers are on the market
here and bidding is spirited.
Saturday a week ago saw the price go to $10.10 a crate
and last week it hit $10.50, with choice grades bringing
from $8.00 to $9.00 a crate.
Cucumbers were being quoted at around $4.00 a crate
for fancy and a dollar less for choice, with eggplant bring-
ing $4.00 to $5.00 a crate, and beans at $3.00 to $3.50.
Shipments averaged from two to four cars daily, with
some going out by express each day, and trucks hauling
many crates away to the cities.
Growers report about 50 per cent frost damage to
beans and cukes, with pepper and eggplant suffering slight
damage.
Strawberries were not hurt except tender blooms, and
shipment of this crop is expected to begin in about ten
days.
There was no frost Friday or Saturday morning, grow-
ers said, and many had covered their crops Wednesday
night to save them from Thursday morning's cold.

ADVERTISING FLORIDA CITRUS FRUITS

(St. Petersburg Independent, Nov. 21, 1928)
Florida citrus fruits development having held its own
and more, especially in the production of select grape-
fruit, with the citrus fruits development of California,
without the aid of specialized and country-wide advertis-
ing, it will now be seen what Florida citrus will do with
the aid of that kind of advertising.
One of the first official acts of the Florida Citrus
Growers Clearing House Association was to put on a
$250,000 national advertising campaign, beginning this
week, for the benefit of Florida citrus fruits. The first
advertising broadside is to be confined to newspapers in
southern states-excepting those on the seaboard-where
fruit is in demand for the holiday trade. The next ad-
vertising broadside will go into a number of the
nationally-known magazines having large circulation, be-
ginning with the New Year and continuing in one or
another of those periodicals until April.
These advertisements are to be artistic and carefully
pointed. There will be advertisements in color in two
periodicals that have a wide home and woman appeal.
Florida grapefruit will be featured in these color adver-
tisements and the keynote will be health. It is under-
stood that the caption of the advertisements will be:
"Protect Health With Florida Grapefruit." The same
magazines also will carry a number of black-and-white
advertisements of Florida oranges and grapefruit, the
advertisements varying in size from a page to two-thirds
of a page.
The newspaper advertising will be black-and-white and
will mostly feature Florida oranges, stressing the fine
flavor and juiciness of our oranges and their health-
giving qualities. According to the Clearing House News,
some of the captions are to be: "Extra Juice Makes Them
the Best Buy," "The Juiciest Oranges of All," "There's


Extra Juice in Florida Oranges," "Famous as a Juice
Orange," "Buy Florida Oranges and Get the Extra
Juice," "Sweet and Rich and Full of Juice," "There's
Health in Florida Oranges."
This advertising campaign will be a big thing for Flor-
ida citrus interests and small and large growers are cer-
tain to be greatly benefited by it. Putting its citrus
message before the world in a live and artistic way is
what Florida has been needing for several years. Florida
grapefruit is the best in the world and its oranges are
second to none. There should soon be a demand for the
fruit that will necessitate doubling and then trebling the
citrus groves of the state.
It would seem that it would be an excellent idea for
Florida cities, particularly big resort cities like St. Peters-
burg, to combine citrus and sunshine in their advertise-
ments. Leading physicians have unqualifiedly endorsed
both, and there is no other place in the world where
pleasure-seekers and health-seekers can get more of both
or get it better.

TAMPA GAINS 600 RESIDENTS DURING
MONTH

Start of Winter Sends 201 New Families Here

(Tampa Tribune, Nov. 26, 1928)
Tampa's winter population has increased approximately
600 since November 1, according to figures compiled yes-
terday by the Daily Commercial Bulletin, a publication
of the Tampa Merchants' Association.
The estimated number of tourists arriving here so far
this month is based on the listing of 201 families moving
here, averaging three members to the family.
Other Florida cities contributed 28 families to Tampa,
and New York State sent 25, Georgia 24 and Michigan 20.
New Comers by States
States represented so far by winter visitors, according
to the Daily Bulletin, are: Pennsylvania, 10; Ohio, 17;
Illinois, 9; Louisiana, 7; Massachusetts and Virginia, 6
each; Kentucky, Maine, Tennessee and Rhode Island, 4
each; Maryland, Wisconsin, West Virginia, California,
Connecticut and New Jersey, 3 each; Indiana, Missouri,
Iowa and Nebraska, 2 each; Washington, D. C., Texas
and Montana, 1 each. Of foreign countries already rep-
resented, three are from Canada and one from England.
To meet the increase in number of winter arrivals, ac-
cording to the commercial publication, 40 new stores and
business houses have been opened during this period.
Fifty-eight stores and business houses moved to new loca-
tions; 16 places of business were sold; 6 were leased and
2 reopened.

FOREIGN BUNNIES ARRIVE AT RANCH

(Tampa Times, Nov. 26, 1928)
The largest and most costly importation of rabbits re-
corded here was reported today by the Black and White
Ranch, on State Highway No. 5, near Causeway boule-
vard. The ranch received 22 rabbits from France, all of
very fine stock. There were 10 Flemish gray giants in
the shipment and 12 of the Blanc Vendee strain.
The Black and White Ranch, one of the largest rabbit
ranches in the state, came off with honors at the rabbit
show in Manatee county last week, winning three first
places and one second.
The importation of rabbits was handled through the
American Express Company.









8 FLORIDA REVIEW


CANE PLANTINGS TO BE INCREASED BY
12,000 ACRES

Units of Thousand Acres Each Planned by the
Southern Sugar Company

Region South of Lake Selected for Greater Por-
tion of Work

(Everglades News, Nov. 23, 1928)
By Joe Hugh Reese
Territory south of the lake has been selected by the
Southern Sugar Company for the greater part of its in-
creased plantings of sugar cane, which will be accom-
plished during the fall and winter months, according to
a bulletin issued from the office of Burguieres & Chipley,
of West Palm Beach. The significance of this is the fact
that Mr. Burguieres of the firm is executive vice-president
of the Southern Sugar Company. It is stated that the
plantings will be increased by 12,000 acres and that the
usual plantings will be made at Canal Point and Clewis-
ton, but these also are being increased.
The area planted at Canal Point is 2,500 acres and
that at Clewiston 1,500 acres, and with the announced
increase will give a total of 16,000 acres, or about the
acreage announced as probable two weeks ago in the
Everglades News. The official bulletin gives confirmation
of that forecast and is ample cause for the people of the
Everglades to feel gratified that the sugar company not
only intends to go forward with its operations but is
going to launch upon a program of expansion which is
bound to mean much for the development of this district.
Considerable work in preparation for this expansion
has been going on during the past month, and as the
water is drained from the land by the action of pumps,
the activity will be increased. Locations for plantings
have been determined to occupy units of about a thousand
acres each, and so far as the public announcement gods,
these units are to be located south of the lake.
One will be in pumping unit No. 5 of the Southern
conservancy district, another at Miami locks, another at
South Bay and another at Belle Glade. This accounts for
only four of the proposed units, but others will be added,
no doubt, as the work progresses.
Reconstruction of the sugar mill at Canal Point is mak-
ing satisfactory headway, with every prospect that the
mill will be ready for grinding by the first of the year.
Construction of the housing for mill hands is being
pushed and also will be completed about that time.
In short, it is expected that Canal Point will be an
exceedingly busy center early in January, with the sugar
mill in operation and the vegetable shipping season in full
swing.

FLORIDA IS GIVEN BIG SWIMMING MEET

(Pensacola News, Nov. 24, 1928)
Orlando, Fla., Nov. 24.-(A. P.)-For the first time in
history Florida has been awarded the national outdoor
men's swimming championships, and she hasn't yet de-
cided where they will be held.
Ray Green, secretary-treasurer of the State A. A. U.,
said he expected the races will be staged at Rollins Col-
lege with the state races about May 1, if appropriate
arrangements can be made at Winter Park.


FLORIDA'S AGRICULTURAL LIFE AT ITS
VERY BEST


This Section of Florida Shows Farms and
Groves

(St. Augustine Record, Nov. 26, 1928)
If one wants to get a glimpse of Florida's agricultural
life at its best, this is easy enough, being gained by an
easy motor trip over perfect roads through St. Johns and
Putnam counties. Take the old State Road No. 4, south,
now a part of No. 14, past the dairy farms of the Par-
rishes and the Wdlfes, as modern plants as one could find
in a long day's journeying, then on through Elkton and
Hastings. Although some of the best farms are back
from the main road, there are enough fronting on the
highway to give a splendid idea of the activities now in
progress in that section. Field after field of truck
stretches on either side, and hundreds of acres are being
put in readiness for the big money crop of St. Johns
county-potatoes. The rich brown earth is turned and
the fields are ready for the planting, which will be in
progress next month.
Some orange groves are passed near Hastings and into
East Palatka, but it is around Welaka, Crescent City,
Lake Como, that one finds the groves of this section at
their best. Lovely homes are set in the midst of groves,
with orange trees coming right up to the houses and
serving for shade trees, as well as money-producing fruit
trees. The natural beauty of that section is great, with
rolling land, giving variety to the landscape, and gigantic
moss-draped trees, affording shelter for the orange
groves. Where these groves border the picturesque St.
Johns river additional protection is afforded and still
more beauty given. Lakes here and there through the
Crescent City and Lake Como section add charm.
Trees, both orange and grapefruit, are laden with
fruit, it seeming ofttimes that the branches will be un-
able to stand the weight of fruit.
No tourist need think he has to get very far away from
St. Augustine to bask in the golden glow of the state's
best citrus groves. An easy run of an hour or so from
St. Augustine takes one into a section that lets the north-
erner know what Florida can and is doing to justify its
name as the country's best citrus state, the quality of
fruit raised here ranking well above that of California
as regards flavor.

OCALA SQUAB FARM REAL INDUSTRY

(Special to The Tampa Times, Nov. 26, 1928)
Ocala, Nov. 28.-Starting June 1 of this year, the
Dunnellon squab farm, with its 2,500 pigeons, is an es-
tablished industry, according to Dr. J. G. Baskin, member
of the board of county commissioners, and E. Spring-
mann, proprietors.
Silver King, White King, Dragoon, Homa and Carnor
are the varieties featured at present.
It is the purpose of this farm to increase until they
have 5,000 pair. At present, 13 to 29 dozen are being
sold each week. The squabs are placed on the market at
four weeks of age.
Mr. Springmann says there is a great demand for
squabbs and that he could easily dispose of all several
farms would produce.









FLORIDA REVIEW 9


THE BRILLIANT POINSETTIA

(St. Augustine Record, Nov. 25, 1928)
St. Augustine's winter gardens are bursting into rich
tropical bloom, with the fiery poinsettia contributing gen-
erously to the brilliant color scheme. The casual ad-
mirer of this flower, which is so well acclimated to Flor-
ida, does not know perhaps that we owe to Mexico the
origin of the bloom. Several interesting facts about this
Chirstmas flower are brought out in an article appearing
in Nature Magazine.
It is pointed out in this magazine, published in Wash-
ington, that the famous plant is named for Joel Roberts
Poinsett, a congressman from South Carolina, who was
named our first minister to Mexico.
Poinsett had not only received a part of his education
abroad, but he had traveled extensively in Russia and in
Asia and had acted as a special envoy to the Argentine
and Chile as well as to Mexico. He later became Secre-
tary of War under President Van Buren.
However, though it was at that time that he fostered
the first scientific expedition ever organized by this gov-
ernment, when Lt. Charles Wilkes, U. S. N., set sail for
the South Seas, Poinsett's chief title to fame, according
to Nature Magazine, rests on the fact he made known to
the world the Christmas plant that was named in his
honor, the poinsettia. In Mexico and Central America it
was known as the "Painted Leaf" or "Mexican Fire
Plant," and the discovery was a result of Poinsett's mis-
sion to Mexico, when he brought it to the attention of
botanists.
Contrary to popular impression, the flaming red bracts
of the poinsettia-it is commonly spelled without the
second "i"-are not flowers, but leaves, and it is for
these bracts that the plants are grown.
It is possible to have variations of either pink or white
varieties, as well as of the more usual red, popular be-
cause it carries out the holiday color scheme of rich,
bright red, with a contrast of the dark green of the
leaves.
Growing the plant in the north is a difficult proposi-
tion, and is only solved in hothouses, where a temperature
of around sixty to sixty-five degrees is maintained.
With the rapid inroads that are being made into our
native supply of wild plants favored as Christmas greens,
there is vital need for the use of alternative decorations.
Holly and ground pines are facing extinction in many
sections, so thoughtless of the future has been the method
of their gathering. The poinsettia, increasingly available,
is proving a popular holiday ornament as well as seasonal
gift, and in some measure aiding in lifting the burden
from the vanishing favorites.

GOLF BALL FACTORY

(Tampa Times, Nov. 23, 1928)
Tampa's first golf ball factory, the Seminole Golf
Products, Inc., which makes the new Seminole golf ball,
is located at Platt street and Packwood avenue. The
plant is a year old and now has an output of 100 dozen
balls a week.
Many Tampans are interested in the factory, and its
success during the first year has prompted the company
to form plans to double the output during the coming
year. The Seminole ball is gaining in favor throughout
the state-and since Tom McHugh, city pro, knocked out
a 390-yard drive with one of them recently, Tampa golf-
ers are expected to lend their support to the new industry.


PEPPERS OF MAYOR HARLLEE TOP THE
MARKET

Buyers' Platform Is Proving Great Boon to
Farmers, and Local Merchants Already
Feeling Benefits of It

(Palmetto News, Nov. 23, 1928)
Yesterday was the best day yet at the recently estab-
lished buyers' platform at Palmetto, with a new high
mark being set for peppers. Mayor J. P. Harllee received
a record price of $7.50 per crate for 200 crates of pep-
pers for delivery next Monday. One farmer yesterday
drove up to the platform with the back seat of his car
filled with hampers of peppers, and he was paid $149.00
cash for them. Needless to say that he went away happy.
High prices are also being paid for all other kinds of
vegetables that are available at this time. Yesterday
beans brought from $2.75 to $3.50 cash per hamper, the
price being governed by quality and variety. The vari-
eties being shipped are Wax, Refugee, Black Valentine,
Giant Stringless, and Bountiful, the last named bringing
the highest price.
Prices on squash yesterday were from $1.00 to $1.25
for white and from $1.25 to $1.50 for yellow, all cash.
Cukes brought from $3.25 to $3.50. The first English
peas of the season reached the platform yesterday, only
a few hampers making up the lot, and they brought $3.00
each. One lone strawberry also made its way to the
platform and created quite a lot of excitement as it is
the forerunner of a large crop. Price paid for the one
strawberry was not stated.
The platform is getting better and better with each
succeeding day, and everybody is getting in higher and
higher spirits as the prices paid each day show that its
success and permanency are assured. Local merchants
state that they are already feeling the good effects of
the platform, which has only been running about three
weeks. As more stuff is made available, busier scenes
are presented at the platform and it will soon be the
busiest place in the city as the height of the shipping
season is reached. There were eight buyers bidding for
stuff yesterday and more are headed this way. An ex-
press carload is shipped from the platform daily now.


FANCY FRUITS ARE SHIPPED TO NEW
YORK BY SEBRING GROWER

(Sebring American, Nov. 20, 1928)
A shipment of extra fancy citrus fruit left Sebring
yesterday, consigned to an exclusive catering concern in
New York, who will display the fruit for sale in their
several metropolitan stores. Shipment was made by
Jesse Vaughn & Sons, of Sebring, who also have a special
display of citrus fruits in the chamber of commerce
window in the postoffice arcade.


Another source of revenue for Clewiston is announced
in a news story carried by the Clewiston News. A local
real estate broker has completed arrangements with a
Chicago firm for the growing of five acres of flowers.
Included are asparagus ferns, maiden hair ferns, canna
lilies and friesias. Incidentally, Clewiston is looking for-
ward to the brightest Thanksgiving in its history.










FLORIDA REVIEW


FLORIDA FRUIT IS AWARDED BY LAKE
CHAMBER TO FANS

Five Distant People Get Fruit for Replying to
Harber Talk

(Leesburg Commercial, Nov. 25, 1928)
A box of Lake county oranges and grapefruit has been
awarded to each of the five following persons who re-
sponded to the raido talk of Paul T. Harber over station
WLAC, Nashville, Tenn., on the night of October 23:
Mrs. Lucien Stark, Norfolk, Neb.; O. E. Wycoff, Hinton,
Iowa; Jacob Sittner, Hastings, Neb.; Minnie Bovis, Sioux
City, Iowa, and James W. Pollock, Woodward, Okla.
At the conclusion of his talk Mr. Harber made the fol-
lowing proposition: "To the person listening in on the
raido, residing in the United States, and located the
farthest distance from Florida, who will address a letter
to Lake County Chamber of Commerce, Tavares, Florida,
identifying his talk by mentioning some of the things I
have said, we will forward by express a box of Lake
county's luscious, incomparable grapefruit and oranges."
178 Answers
A total of 178 letters were received from persons re-
siding in 23 states. Manager John Lewis of radio station
WLAC announced the winning city, Norfolk, Neb., and
mentioned the second, third, fourth and fifth most dis-
tant points, respectively, decision having been made to
make four additional awards of fruit. Five packing
houses located in Lake county agreed to furnish a box
of fruit each in recognition of the publicity value of the
enterprise.
Were Good Publicity
On Tuesday night, November 27, at 10 o'clock, central
standard time, radio station WLAC of Nashville will make
official announcement of the five awards.
Radio fans who may be interested in hearing the mes-
sage may tune in on WLAC station at the hour desig-
nated.

MORE SHIPS TO CARRY CITRUS

Shipping Board Declares Vessels Ready for
Hauling Fruit Abroad

(Lakeland Journal, Nov. 28, 1928)
Three more ships, leased this week by the shipping
board, have been made available for carrying Florida
citrus fruit to Europe. Polk county is unusually inter-
ested in the announcement, since the bulk of the fruit
shipped direct from Jacksonville to Great Britain during
the past year had its origin here, largely from Lake Al-
fred and Auburndale.
F. D. M. Strachan, of Savannah, Ga., purchased the
steel refrigerator cargo ships, Ice King and Musicantine,
and the steel cargo vessel, Eastern Sword, from the ship-
ping board, which were in Washington Friday. He paid
$52,214 for the three boats.
Following the sale, Mr. Strachan announced that he
would expend an additional $100,000 for general im-
provement of the vessels, and another $55,000 to $75,000
in fitting them specially for the foreign trade.
Another factor of importance to Polk county citrus
growers is the further announcement that Mr. Strachan
will operate at least one of these ships out of Tampa,
Jacksonville, Savannah, Charleston, S.C., and Wilmington,
Del., will also be American ports from which these ships
will ply to London and other European ports.


OVERSEAS ROAD TO DRAW THEM

Unique Highway to Key West Expected to Lure
Tourists

(Lakeland Ledger, Nov. 25, 1928)
Miami, Nov. 24.-(A. P.)-The ever-increasing num-
ber of automobile tourists who do not let season nor
weather deter them from roaming, are pointing their cars
now toward temperate climes. The new Overseas High-
way from Miami to Key West is expected to get a heavy
baptism as a result.
The Overseas Highway rides over the Gulf of Mexico,
the southernmost link of America's Atlantic coastal high-
way system. It was completed last January after years
of dreaming and civic scheming, and its real test of
popularity is expected to come this winter.
For 130 miles it straddles the Florida keys, cutting
through forests of Madeira mahogany, the giant red and
curly gumbo limbo, buttonwood and black mangrove over
the beauty of changing tinted water and along the reaches
of sparkling sand.
It wends its smooth way clear to Key West, and there
the motorist can ferry across to Havana.
The first proponents of a motor highway spanning the
Florida keys to Key West were called visionary dreamers.
But in 1916 a $100,000 bond issue made possible a start
of the work. There was a second bond issue of $300,000
in October, 1923. Within a year the scoffers were sold
on the idea and a $2,650,000 bond issue was voted, which
financed the work to completion. The actual construction
of the road was begun in August, 1924, so it was com-
pleted in a little more than three years.
It is the only road of its kind in America, a tropical
sea-going highway, and the motorist who "steps on it"
over its well-oiled surface undoubtedly will never stop to
think of the stupendous engineering problems that were
surmounted in its construction-road-bed fills in some
places went to a 12-foot depth.
President Machado of Cuba in September, the Amer-
ican Automobile Association points out, abolished customs
duty on automobiles from the United States so Americans
may take their cars to Cuba for 90 days now with the
minimum of details and without extra expense.

PANAMA CITY GETS A NEW INDUSTRY

Local Minister's Invention Is Endorsed by
Doctors

The Eureka Hernia Support and Athletic Appliance
Company is a new chartered institution that will begin
operations in Panama City within the next ten days. The
main business of this new industry will be to advertise,
manufacture and sell a newly patented athletic harness
and hernia support, which, when worn by athletes and
those doing heavy lifting or manual labor, will prevent
strains, ruptures and much suffering.
This appliance was recently invented and patented by
Rev. S. D. Monroe, who is well known in Panama City
and West Florida, having lived in St. Andrews for the
past three years, where he owns a beautiful home on
Wyoming avenue, next door to the Baptist church, of
which he was the faithful pastor for two years. Rev.
Monroe's voice failed him and the doctors will allow him
to preach only occasionally. Mr. Monroe says that while
he cannot preach regularly he thought the next best
service he could render his fellow man was to prevent
and relieve suffering.


FLORIDA


REVIEW









FLORIDA REVIEW 11


NATAL GRASS HAY NETS BIG PROFIT

Reddick Grower Also Gets Cotton, String Beans
and Corn

(Tampa Times, Nov. 12, 1928)
Ocala, Nov. 11.-Cotton, natal grass hay, string beans,
corn, cabbage, peanuts and velvet beans are some of the
crops which J. B. DeVore, of Reddick, is growing with
success.
With one of the most unfavorable years in the history
of cotton growing, four bales have just been ginned from
six acres.
One 40-acre tract which was not cultivated this year
has yielded 36 tons of natal grass hay. Total expense
account for this hay, less baling, stands at $10 with the
market value at $810. The baling charges are $110.00.
Another 40-acre tract was planted to string beans the
past spring, followed by corn and peanuts. This will give
three crops from the same land.
Ten acres of cabbage now are approaching the heading
period and should be ready for marketing around Christ-
mas.

POLK COUNTY CITRUS JUICE ON ITS WAY
TO SOUTH POLE

Florida Citrus Products Corporation Turning
Polk Raw Material Into Gold

(Lake Worth Leader, Nov. 18, 1928)
By Hervey W. Laird
Fruit juice from Polk county formed a part of the
supplies taken by Commander Byrd on his South Pole
expedition. The Florida Citrus Products Corporation, of
Lakeland, filled the order out of its New York office, and
M. A. Pricken, general manager here, said that it was
not a matter of competition but of getting what seemed
to be the best that could be had in grapefruit juice, for
this was the selection made.
This juice manufacturing plant began its 1928-29 sea-
son this week with a try-out of 30 batches of fruit, rep-
resenting many selections of raw product it has to deal
with during the harvesting period. A great many ques-
tions have been disposed of during the off-season, and
the excellence of what is being turned out now is at-
tested by the fact that the Lakeland pack from this fac-
tory has been given the approval of the Good Housekeep-
ing magazine bureau of food, sanitation and health. This
is a credit sought and greatly appreciated by any and all
food production organizations.
The process of this manufacture is interesting. Grape-
fruit and oranges are split in half by machinery and each
half is shoved into a cone that squeezes the juice out.
This juice runs into a trough and through a system of
strainers into a vacuum tank. Here a powerful pump
takes out the air, leaving no chance for decomposition.
It then goes into cans, and as these are capped the air is
again removed by heavy suction. After that the cans go
into heat and cold for pasteurization, and are ready for
the market. Three sizes of cans are put up, 8 and 11-
ounce for the retail trade, 20-ounce used largely for the
club trade, and 56-ounce for hotels and hospitals.
The capacity of this enterprise is around 100,000 boxes
of fruit a season. The corporation has been capitalized
entirely by New York people, and of the authorized capi-
tal of $100,000 slightly over $60,000 has been paid in.
The machinery is all paid for and the equipment of the


latest type and ample. The plant is in charge of M. A.
Pricken, general manager, and the other officers, resident
in New York, are Russell A. Cowles, president; N. L.
Zabriskie, vice-president, and Monteith C. Gilpin, secre-
tary. Practically all of the output is marketed in the
east and New England, with a prospect this year of send-
ing a lot of it into other countries, as the inquiries appear
to indicate much interest in the export field.


FROSTPROOF IS MAKING LINE OF FRUIT
PRODUCTS

Continental Fruit Products Company Makes
Marmalade and Candy

(The Highlander, Nov. 16, 1928)
Frostproof, Nov. 15.-The Continental Fruit Products
Co. of this city is preparing for an active winter manu-
facturing its two chief products, a marmalade container
and the Orange Nut Candy. The container is made of
the hull or skin of the orange, from which the fruit has
been taken for the marmalade. The hull is sterilized
and preserved and the marmalade poured into the con-
tainer thus made, which keeps it perfectly, is itself edible
and delicious and makes a most attractive package. They
are lighter and cost less than glass containers and serve
every purpose that glass will, in addition to being edible.
The Orange Nut Candy is made from pure sugar and
the whole orange or grapefruit. In appearance it is be-
tween grapenuts and broken English walnuts. It aids
digestion, it is claimed, and will act as an antidote for
acidosis. It can be put up and sold like any other candy.
The Continental Fruit Products Co. is a corporation
chartered under the laws of Florida. Its parent plant
and office are located at Frostproof, Polk county, in the
center of the Florida citrus-producing area. It is capi-
talized at $110,000.
The officers are: H. A. McIlvaine, Cleveland, Ohio,
president; Arthur P. Cody, Frostproof, vice-president;
J. P. Swecker, Washington, D. C., secretary; Robert S.
Bishop, Frostproof, treasurer.

HOG BREEDER BRINGS HERD

Cleet Brooks Returns With California Winners

(Times-Union, Nov. 9, 1928)
Stories of ancient rivalry between Florida and Cali-
fornia were awakened yesterday when Cleet Brooks,
owner of the Just-a-Mere Farms north of the city, re-
turned here with a herd of sixty hogs which he had
showed at California fairs and which won him numerous
ribbons and medals in competition over swine from the
Pacific coast state.
Mr. Brooks announced that he would show the hogs at
the Florida State Fair here November 22 to December 1,
and made reservations with fair officials for fifteen pens.
He will exhibit six breeds-Tamworths, Hampshires,
Duroc Jerseys, Poland Chinas, Chester Whites and Berk-
shires.
A few of the Brooks herd were transferred to the fair
grounds yesterday and stacked up well against other hogs
now on the grounds as entries of larger northern breed-
ers, officials said.
Mr. Brooks said he would show during the fair that
home products are as good as any. He expects his herd
to attach a number of prizes.








12 FLORIDA REVIEW


CITRUS FOR TOURISTS AT FAIR PRICE

Mt. Dora Commerce Body Arranges for Phar-
macy to Carry Good Supply All Winter

(Orlando Reporter-Star, Nov. 17, 1928)
Mount Dora, Nov. 17.-The Mount Dora Chamber of
Commerce is determined that winter residents, guests
and tourists will be able to purchase the very best grade
of oranges and grapefruit at reasonable prices, and to
that end have arranged with Courtney Helms, proprietor
of the Mount Dora Pharmacy, to carry a supply of citrus
fruit at all times during the winter season.
Mr. Helms, who is a member of the board of directors
of the chamber, came to the rescue of the organization
when it was announced that the Lakes and Hills office,
which had asked for the privilege of operating a citrus
fruit and juice booth near their office, had withdrawn
their plan.
It has long been the aim of the chamber to have the
finest oranges and grapefruit available to winter visitors
at reasonable prices, and Dr. Helms has arranged with
prominent packers to provide him with the very highest
grade of fruit.
Arrangements have also been made whereby the Mount
Dora Pharmacy will dispose of orange juice to customers
at a price of 5 and 10 cents a glass. The chamber offi-
cials insisted on the minimum cost per glass, as it has
been reported that in other communities a price of 10
and 20 cents was being asked.
Dr. Helms announces that he will open his citrus de-
partment about November 20. The fruit juice to be dis-
tributed will be undiluted.
The directors discussed the matter of providing bait
for fishermen and requested the secretary to get in touch
with the commodore of the yacht club with a view of
arranging to have a bait supply maintained at the yacht
club pier.


MASON EXHIBITS MONSTER LEMONS


(Miami News, Oct. 14, 1928)
George Mason of Miami is exhibiting huge Excelsior
thin-skinned lemons weighing approximately 51 ounces,
or three times as much as the average. They were raised
by him on a 10-acre tract in the Redlands district, and
are considered just one more proof of the remarkable
fertility of that soil.
These lemons measure about 10 inches in circumfer-
ence. The Excelsiors are said to be superior in flavor
and size to other varieties, and were originally brought
to Florida by A. J. McCullough, formerly a resident of
California.
Mr. Mason planted 10 acres to these lemons about
three years ago. The variety has been considerably im-
proved by him, due to modern methods of cultivation.
Albert H. Smith is manager of the grove, which is located
at Hainlin drive and Redland road.
This year about 150 boxes of Excelsior lemons have
been distributed by him. The season's expectation of
800 boxes, quoted at market rates of $9.00 a box, would
net $7,200 in the aggregate from 10 acres, Mr. Mason
said. From 20 acres in the Redlands, including the
lemon grove, Mr. Mason expects to realize approximately
$10,000, with a maintenance cost of about $1,000. The
rest of the acreage is planted to oranges and tangerines.


PACKING PLANT AT BIG NEW TERMINAL
STARTS OPERATION

(Tampa Tribune, Nov. 25, 1928)
Five carloads of fruit passed through the packing
house of the Tampa Union Terminal Company in the
Estuary yesterday, marking the completion and opening
of the first unit to be completed of the giant $3,000,000
plant. From now on the plant will be operated continu-
ously through the fruit season, F. L. Judd, official of the
company, said.
Two of these cars were shipped last night to Jackson-
ville, to be sent to England as a test shipment. The
others have been sold in Philadelphia, Mr. Judd said.
The new packing plant has a capacity, running 24 hours
a day, of 30 carloads of fruit daily, which is larger than
was expected, Mr. Judd said. Only one unit of the plant
was operated yesterday, but the full plant will be started
tomorrow. He said there was no hitch in the first day's
operations, although a certain amount of adjustment to
machinery was expected.
The packing house is nearest Thirteenth street of the
buildings of the plant, lies for 208 feet along York street,
and is 130 feet deep. It is served by wide streets paved
with thick slabs of concrete, and by several railroad side-
tracks.
A feature of the plant is a new system of cleaning fruit
and polishing by use of essential oil from the skin of the
fruit being packed. This is brushed into the fruit and is
said to be the best preservative known.
Work on the other units of the big plant is going along
steadily. The wharf and terminal warehouse are nearing
completion, and rooms of the big pre-cooling and cold
storage plant are being lined with a thick layer of cork
insulation. The plant will be ready to handle shipments
by water about December 15, although it will not be com-
pleted for some time.


PENNEY FARMS PLANS DAIRY DEVELOP-
MENT UNDER NOTED EXPERT

(Jacksonville Floridan, Nov. 17, 1928)
Realizing the field for dairy products in Florida and
taking advantage of the qualifications of Clay county for
development of the dairy industry, the Penney-Gwinn
Corporation, which operates the Penney Farms project
in Clay county, has placed Hugo Larsen, famous Finnish
dairy specialist, in charge of its dairy interests.
Mr. Larsen, whose escape from a "Red" firing squad
reads like fiction, built up the cooperative dairy market-
ing program which Finland boasts to a front rank posi-
tion in the world's dairy field, and is expected to do great
things in Clay county.
The specialist in dairying took charge of the Penney
Farms program on Thursday of this week. One of the
features of his program will be the bringing to Clay
county of Scandinavian dairy farmers, according to pres-
ent plans.
Dr. Albert Andre, Swedish colonization expert, was a
visitor to Clay county last month, looking over the field
with a view of sending families to take up dairying there.

A state-wide survey is to be conducted by the State
Health Department and the United States Department of
Agriculture with a view of controlling the mosquito and
exterminating this pest from Florida.









FLORIDA REVIEW 13


NORTHERN CAPITAL TO ERECT MODERN
FERTILIZER PLANT HERE

Menhaden System Will Be Utilized-Plant in
Operation Early Next Spring-Ten
Boats Form Fleet

(Nassau County Leader, Nov. 16, 1928)
Adding to the city's already growing number of com-
mercial enterprises, the Fish Meal Company, a $100,000
corporation, will start at an early date the erection of a
Modern Menhaden Fish Plant on a site just north of the
Nassau Fertilizer & Oil Company's plant, it was an-
nounced here this week.
The factory, which will manufacture fish meal, oil and
fertilizer, will be modern throughout, and owned by three
North Carolina men who are experienced in this field.
The company was organized about three months ago
by W. B. Blade, W. A. Mace and A. R. Marks, who were
named president, vice-president and secretary-treasurer
of the concern, all three of the men being well known in
Fernandina and the surrounding territory.
The concern will operate ten boats out of this port
during the fishing season, as well as maintaining the
Menhaden plant during the same period.
No stock-selling scheme will enter into the affairs of
the company, as all the stock is owned by officials, who
state that the concern will be ready for business early
next spring.
Erection of the plant will be started within the next
ten days, with completion of the same some time around
the first of the year.


TEAMWORK BETWEEN HAVANA AND
FLORIDA

(Orlando Sentinel, Nov. 22, 1928)
St. Petersburg reports that nearly 6,000 tourists have
already arrived, and if the rate at which they are arriv-
ing continues, the record of last year will be exceeded.
Reports from other points are equally encouraging.
As predicters, those timorous souls who expressed fears
that election and politics and divers and sundry things
would seriously interfere with the coming of visitors to
Florida this winter has proven them to be poor prophets
indeed.
With them might be classed Sidney Sutherland, of
Liberty Magazine fame. The startling headline, "Havana
Succeeds Florida," would be forgotten if Florida editors
did not write about the article so much.
The hordes of tourists are not departing for Havana.
The Cubans are not over-enthusiastic enough to believe
that the tail will wag the dog and that Havana this year
will get the million tourists and Florida the eighty thou-
sand. While they expect some increase, it will be but
a fractional part of the more than a million who come
to Florida; indeed, Chas. G. Mullins, writing in the Tampa
Times, says they will be satisfied in Havana with one-
tenth of the million.
Mr. Mullins in his article gives some interesting facts.
A large per cent of tourists to Havana are week-enders
from Florida who go to give things "the once-over."
They see Cuba once-but do not repeat. For the ex-
penses of a week in Havana one can spend a whole winter
in Florida; for when one goes to Havana he usually steps
on the gas, so to speak. Quite a few devotees of the
races and the roulette wheel make it a season in Havana.


That is true; where they once made Miami hectic, they
now make Havana. The rest of Florida feels that this
loss to Havana is a salutary one. The kind of family
that makes up the bulk of the tourists to Florida and the
type that we would love to remain with us twelve months
in the year is content with Florida.
If the other type prefers Havana, joy be with them,
such as it is; it is not our kind of joy.
After all, Havana and Florida are not rivals, but team-
workers. Havana extends open arms to those who love
amusements which Florida does not care to offer. Those
on the way to Cuba perhaps stop off in Florida; those in
Florida, perhaps, make week-end trips to Cuba. Every-
thing is six-six and lovely, neither is succeeding the
other.
Mr. Sutherland's article has cost nobody anything, un-
less the owners of Liberty paid him something or other
for it.


$189,000 WORTH OF NEW HOTELS CON-
TRACTED FOR IN PAST MONTH

(Winter Haven Chief, Nov. 13, 1928)
Tallahassee, Nov. 13.-(A. P.)-The State Hotel De-
partment issued permits during the month of October for
$189,075 worth of those buildings coming under its super-
vision, the department's report, just issued, shows.
The structures authorized include apartments, restau-
rants, rooming houses and hotels.
In the northeastern district alone, permits for such
buildings, valued at $125,800, were obtained.
A total of fifty-eight structures of that kind was au-
thorized by the department, including five hotels.
Following were the permits issued by districts:
Northeast District-Eight apartments, six restaurants
and two rooming houses; valuation, $125,800.
Central District-Three hotels, three restaurants; valu-
ation, $10,075.
Southwest District-One hotel, 25 restaurants and one
apartment; valuation, $42,150.
Northwest District-One apartment; valuation not
given.


LEON CATTLE NOW MOVABLE

(Bradenton Herald, Nov. 7, 1928)
Dairymen in Manatee county in the past year on sev-
eral occasions have been anxious to buy dairy cattle in
Leon county and other counties west of the Suwannee
river. It was impossible to bring cows from these coun-
ties to Manatee county on account of some counties that
were not tick free, and it would be necessary to bring
the cattle through tick free counties, making it prohibi-
tive to move cattle from that section of the state to the
west coast.
The following letter received from J. V. Knapp, state
veterinarian, Tallahassee, will be pleasing to dairymen,
which reads as follows:
"Leo H. Wilson, county agent, Bradenton, Fla. Re-
ferring to your inquiry of the 29th inst., you are advised
that cattle of Leon county and of the other counties in
this section west of the Suwannee river may move to
Manatee county. Tick eradication work will be completed
in this area by December 1, 1928, but cattle may be
moved at this time without restriction. Very respect-
fully, J. V. Knapp, State Veterinarian."








FLORIDA


REVIEW


COMPETITION WHICH FLORIDA AGRICUL-
TURAL PRODUCTS MUST CONTEND
AGAINST

(Homestead Enterprise, Nov. 16, 1928)
Below is reproduced an address delivered by L. M.
Rhodes, commissioner of the Florida State Marketing
Bureau, to the county agricultural agents at Gainesville,
Fla., on October 9, 1928.
Mr. Chairman and Gentlemen:
Competition in production and marketing of any com-
modity materially affects the prices of the products and
the profits to the producer. Florida vegetables are no
exception to that rule.
Competitive products, grown on competitive areas,
vitally influence our vegetable crops. The following
statistics will give some ideas of competitive areas and
of shipments of some of our leading perishable crops.
Beans.-During the eight years from 1919 to 1926, in-
clusive, Florida had an average of 13,662 acres in green
beans and produced an average of 1,296,875 hampers.
During the same years, Alabama, Georgia, Louisiana,
Mississippi, North Carolina, Virginia, South Carolina and
Texas had an average of 19,125 acres and produced an
average of 1,726,750 hampers. During seven months of
the 1926-27 season, Florida shipped 2,348 carloads of
beans, while Louisiana, South Carolina, Virginia, Mis-
sissippi, Texas, North Carolina, Georgia, Alabama, Cali-
fornia, Tennessee and Mexico were shipping to the same
markets 1,635 carloads.
Cukes.-The average acres of cucumbers planted in
Florida in 1919 to 1926, inclusive, was 8,463 acres. The
average annual production was 1,559,375 hampers. The
average annual acreage from 1919 to 1926, inclusive,
was 8,463 acres. The average annual production was
1,559,375 hampers. The annual average acreage in 1919
to 1926, inclusive, in Alabama, Georgia, Louisiana, North
Carolina, South Carolina, Texas and Virginia was 12,088
acres. Their average production was 1,793,875 hampers.
During eight months of the 1926-27 season, Florida
shipped 2,181 carloads of cucumbers. While these cars
were leaving, Florida, Alabama, California, Georgia,
South Carolina, Texas, Cuba and Mexico shipped 877
carloads.
Cabbage.-From 1919 to 1926, inclusive, Florida
shipped an average of 38,850 tons of cabbage from an
average annual productive area of 5,707 acres. During
the same seasons, Alabama, California, Georgia, Louisi-
ana, Mississippi, South Carolina, Texas and Virginia
shipped an annual average tonnage of 224,325 tons from
an average of 35,658 acres. During January, February,
March and April of 1927, Florida shipped 912 carloads
of cabbage. In the same period Alabama, Arizona, Cali-
fornia, Georgia, Louisiana, Mississippi, North Carolina,
South Carolina and Texas shipped 7,505 carloads.
Celery.-From 1919 to 1926, inclusive, Florida shipped
an average of 1,167,125 crates of celery from an average
of 2,951 acres. In the same period California shipped
1,132,625 crates from an average of 5,884 acres.
Tomatoes.-The average acreage planted to tomatoes
in Florida from 1919 to 1926, inclusive, was 29,507 acres.
The average production a year was 3,025,500 bushels.
In these same years, California, Georgia, Mississippi,
South Carolina and Texas shipped 4,408,250 bushels an-
nually from an average of 33,030 acres. From December
through June, during the Florida season proper, Florida,
with an average acreage of 26,791 acres, must compete
with 13,489 acres of tomatoes in other large producing


areas in the United States, and in 1926-27, from Novem-
ber to May, 4,483 carloads of tomatoes were shipped
from Mexico, 642 from Cuba, and 216 from the Bahamas.
Peppers.-During eight months of the season of 1926-
27, Florida shipped 1,028 carloads of peppers. In the
same time, 988 carloads were shipped from California,
Georgia, Louisiana, Mississippi, Texas, Cuba, Mexico and
Porto Rico.
Early Potatoes.-From 1919 to 1926, inclusive, Florida
shipped an average of 2,220,250 bushels of Irish potatoes
from an average of 22,244 acres. In the same eight years
California, Georgia, Louisiana, Virginia, Mississippi,
North Carolina, South Carolina and Texas shipped an
average of 19,643,875 bushels from an average of
176,660 acres. Florida shipped 5,315 carloads of Irish
potatoes during March, April and May of 1927. In the
same months, Alabama, Arkansas, California, Georgia,
Louisiana, Mississippi, North Carolina, South Carolina,
Texas, Bermuda and Cuba shipped 9,348 carloads.
Strawberries.-Average acreage of strawberries in
Florida from 1919 to 1926, inclusive, was 2,610 acres,
with an average production of 5,024,625 quarts. In the
same seasons, Alabama, Louisiana, Virginia, Mississippi,
North Carolina, South Carolina and Texas had an average
of 25,181 acres and an annual production of 36,583,750
quarts.
Watermelons.-Florida had an average acreage of
26,663 acres in watermelons from 1919 to 1926 and
produced an average of 8,484 carloads. In the same
period, Alabama, Arizona, California, Georgia, Missis-
sippi, North Carolina, South Carolina and Texas pro-
duced 37,527 carloads from an average of 108,981 acres.
In the melon-shipping season proper, we ship melons from
an average of 24,739 acres which must compete with
72,142 acres in other states.
Florida vegetables and fruits have strong competition
and it probably will increase each year. The farther
north in the state they are grown, the more competition
they have. Our chief hope is to produce a superior qual-
ity and to grade well.


REGISTRATION PASSES 6,000 IN CITY


Records Shattered at Chamber Since Presiden-
tial Election

(St. Petersburg Times, Nov. 22, 1928)
Another tourist registration record was broken at the
Chamber of Commerce Wednesday.
Since the presidential election total figures of arrivals
for each day have brought an almost unbroken succession
of shattered records, the last one coming when 279 names
were entered on the visitors' books Wednesday, bringing
the total registration for the season above the 6,000
mark, which is the first time in three years that this high
total has been passed by November 21. The total figure
this season is 6,121.
On the same date last season the total was 5,174, and
comparison of figures places this year's number 947 in
the lead. Officials predict that by early Thursday morn-
ing there will be 1,000 more winter guests in the Sunshine
City than there were at this time one year ago.

The forest and wood-using industries of Florida have
an annual output in excess of $100,000,000. Fires every
year, however, destroy millions of dollars worth of young
and old trees.


___










FLORIDA REVIEW


WELLBORN MAKING FIRST SHIPMENT OF
PEANUT CROP

Crop Proving More Profitable Than Cotton,
Despite Bad Season

(Suwannee Democrat, Nov. 16, 1928)
Wellborn, Nov. 13.-Election is now over and every-
body is about normal again. Smith 110 and Hoover 38,
and this caused no speculation whatever. But when
Howey received three, that brought on quite a discussion,
until somebody said, "Why, that is dead easy, for there
is the postmaster, his wife and daughter," and all talk
stopped at once, and everybody was satisfied. It is quite
a relief to know that it will be four years before we have
it all to go over again. Florida is a great and growing
state, and we are confident that greater strides will be
made in the next four years than in any previous four
years, and we for one think that it was one of the great
blessings in disguise that the state went Republican, and
in a few years we will have two real parties in this state,
which will be wholesome for the people.
The peanut club is shipping its first carload of peanuts
Thursday, and a number of others will be shipped just
as soon as the farmers finish picking. The yield has not
been as high as last year, on account of so much rain at
gathering time, over half being left on the ground from
pulling off. They are bringing 70 cents per bushel loaded
in the car, and are proving more profitable than cotton,
after all, this year. We understand that Benton & Sons,
and Hosford & Blackmon, are picking steady and that
it will be at least thirty days before they can finish the
crop. Quite a number of farmers say that they will in-
crease their acreage another year, looking for a better
season next year.

FARMER STILL HAS PROBLEMS

Legislative Aid Is Not Final Answer

(Times-Union, Nov. 21, 1928)
Denver, Colo., Nov. 20.-(A. P.)-Predicting that the
creation of a federal commission for handling the nation's
crop surpluses would be the answer to demands for farm
relief, Charles S. Barrett, veteran president of the
Farmers' Educational and Cooperative Union of America,
declared here today that the farmer would still have to
work out his own problems, even with legislative aid.
"I am going to make you a prophecy," he told the
annual convention of the union. "I am neither advocat-
ing or criticizing, but just telling you what we are going
to get. What we shall get we could have had two years
ago, a commission and a few hundred million dollars to
be put into the hopper.
Still Be Problem
"With this money and the commission, the problem will
have to be worked out. The trail already blazed by the
Farmers' Union will of necessity be the trail to be fol-
lowed then. It will still be the farmers problem which
we must work out for ourselves. If the commission is
good, it will be a great help; if the commission is not a
good one it will hurt not only the farmers, but every class
and calling dependent upon agriculture for security and
prosperity."
Mr. Barrett, who announced he was retiring as pres-
ident of the union after serving that office for twenty-
two years, said that legislation was needed, but he added


there was "no escape from the stern fact that nobody
but the farmer can solve the farm problem; that he must
do it by looking after his own business; that he must build
marketing and financial institutions and then that he
must be loyal to them, must patronize them."
The Farmers' Union, he said, was successfully operat-
ing cooperative banks, warehouses and creameries, doing
an insurance business, and selling "more of its own live-
stock for its own members than any other agricultural
organization in the world."
"We need legislation," he said. "We need better and
less grudging financial service for our business institu-
tions. We need a fairer balance with other industries
in control of marketing.
"There is just one way to get this. Figure the weak-
ness of the forces with which we have to deal, and know
the element of our own strength. Put this down-the
two biggest cowards are money and politicians, both con-
trolled by fear of consequences and not infrequently
guided by ignorance. Our job is to educate them."

20 MILLION FEET OF LUMBER BEING CUT
IN COUNTY

(Wakulla County News, Nov. 15, 1928)
Twenty million feet of lumber is being manufactured
in Wakulla county this fall, according to those who are in
close touch with the production. Saw mills, planing
mills and other manufacturing plants are producing this
lumber daily in every direction of the county. Shipping
facilities are being taxed to their capacity to transport
this product to the markets. The highways are lined
with trucks hauling lumber to the loading stations along
the railroad. Many trucks are hauling it to Tallahassee
or to other mills outside of the county, where it is finished.
Arran is probably seeing more activity from the lumber
manufacturing industry at this time than any other par-
ticular place in the county. In addition to the several
mills at work there, Boynton Brothers have installed a
large planing mill.
Arran is also the shipping point for a good portion of
the manufactured lumber and the yards at this place
have been congested for several weeks. Some shippers
are now loading their lumber at the spur track, about a
mile above Arran, owing to the congested yards.
It is said that the demand for lumber is greater at this
time than it has been for several months, and a good
price is being received for it now.

FLORIDIANS WIN CATTLE AWARDS

Two Capture Places in Memphis Judging Com-
petition

(Miami Herald, Nov. 1, 1928)
Tallahassee, Fla., Oct. 31.-(A. P.)-Florida won sec-
ond place in the cattle judging contest held recently at
the National Dairy Show at Memphis, Tenn., J. F. Wil-
liams, Jr., state supervisor of vocational agriculture, has
been advised.
The contest, participated in by students of vocational
agriculture of all over the nation, was that for the judg-
ing of Jersey cattle, Tom Pollard, of Sebring, carrying
off place honors in the event and winning a silver medal.
In the judging of Holsteins, Harry Price, of Barber-
ville, Fla,, was tenth, and he and Pollard were given cer-
tificates of merit.


FLORIDA


REVIEW







16 FLORIDA REVIEW


SQUABS BEING SHIPPED WEEKLY FROM
SEBRING

From Seventy to One Hundred Squabs Shipped
Weekly to New York Market

(Highlands County News, Nov. 16, 1928)
About one year ago, after an exhaustive investigation
as to the possibilities of developing the squab industry
in this locality, G. T. Nelson, a prominent business man
of Sebring, was convinced that conditions were ideal here
for that line of industry. One of the chief factors con-
tributing to the success of the squab business is climatic
conditions. Pigeons are much more prolific in warm
weather than in cold, less subject to disease, require less
expensive housing, and less care, and produce larger and
hardier squabs. According to the most authentic climatic
data obtainable, this highland section of south Florida
has perhaps the best year-round climate to be found in
the United States.
After the matter of climate and housing, next in im-
portance come the selection of breeds, mating and feed-
ing. All of this has been worked out in detail by Mr.
Nelson. Neither time nor means has been spared in
carrying this business through the pioneering and experi-
mental stage. The industry has now passed the experi-
mental stage. The plant is now in production. From
seventy to a hundred squabs are being shipped weekly to
a New York market, at prices from $6 to $15 per dozen,
based on the size and weight of the birds.
Mr. Nelson's plant is so planned and organized from a
standpoint of efficiency that squabs are being produced
at a cost of llc each, the average selling price being 75c
each. The market for this product, especially during the
winter months, when production is practically impossible
in colder climates, has never been satisfied. This is just
another of Sebring's growing industries in which the de-
veloper has backed his business judgment by his means
and proven its soundness. A visit to the Hillcrest squab
farms will prove a revelation.


POULTRY SHOW TO BE BIGGER AS PLANS
LAID

Association Meeting Last Tuesday Night Was
Enthusiastic Session

(Plant City Courier, Nov. 16, 1928)
Plans for making the next poultry show more exten-
sive than ever before were discussed Tuesday night at a
meeting of the executive and show committees of the
Hillsborough County Poultry Association, held at the
Growers' hall. Tentative dates for the next show were
placed as January 15 to 18, and consideration was given
regarding the proposal to incorporate in the next show
a more general exhibition, to include displays by the
county and home demonstration departments, as well as
commercial exhibits more on the general fair idea than
has been done heretofore.
Of the many opinions expressed at the meeting, all
were unanimous in agreeing that the best interests of
the poultry industry would be best served by making the
show a strictly county affair and eliminating string men
from the competition. This would, it was said, cut the
total entries of the exposition somewhat, but would at


the same time make the show reflective of poultry activi-
ties of the county.
Incorporating an agricultural and home economics ex-
hibits in the show will prove a valuable feature, the con-
census of opinion of those present at the meeting showed,
and tentative plans to carry out this idea were laid.
Pending definite data in connection with the securing of
a building and other housing facilities, members of the
show and executive committees will sound out sentiment
in the city in connection with adding a considerable com-
mercial exhibit and display to the exposition. With the
poultry show, club work exhibits, agricultural exhibits
and commercial display, it is believed that the annual
exposition can be made to assume a wide sphere of sig-
nificance in this section and serve as a preliminary for
the South Florida Fair, which will follow the poultry
show closely.
The association committees plan to meet soon and the
latter part of next week hope to arrange for a general
meeting, at which it is expected N. R. Mehrhof, of the
University Extension Department, will be present. Mr.
Mehrhof is expected to spend a couple of days in Plant
City the latter part of next week, and it is believed that
he will be glad to meet with members of the poultry
association while here. He is a state poultry expert with
the extension division and conducts the annual home
egg-laying contests.


WINTER TRAVEL INTO STATE IS GETTING
HEAVY

Railroad Pullman Schedule Being Increased to
Handle Traffic

(Palm Beach Times, Nov. 15, 1928)
The annual exodus from the north has set in so early
this fall, and travel down the east coast so unusually
heavy, that the Florida East Coast Railroad is increasing
its winter Pullman schedule sooner than ever before,
F. B. May, city passenger agent, said today.
Due to the great increase in travel to Florida from
the east and also from the west, the "Royal Poinciana"
train No. 35 will be operated in two sections.
The first section will be an all Pullman train, carrying
baggage car, dining car and Pullman sleepers. This train
will leave Jacksonville as at present, 9:50 p. m., operat-
ing via the Moultrie cut-off on a fast schedule, arriving
West Palm Beach about 6 a. m. and Miami 7:50 a. m.
The second section, made up with coach equipment,
baggage and express cars, will operate via East Palatka
on its regular schedule, arriving in West Palm Beach
6:10 a. m. and Miami 8:20 a. m.
"Travel to West Palm Beach and points on the East
Coast," Mr. May said, "has greatly increased from all
sections. The Royal Poinciana has been carrying a spe-
cial drawing-room and compartment car from New York,
and present indications are that this car will be continued
until the present trains are supplemented by the regular
winter trains inaugurated to handle the tourists to Flor-
ida. This train Monday carried two extra sleeping cars
from Chicago to Miami, and one from Jacksonville."
The Biscayne, day train from Jacksonville, has been
operating for some time with two and three extra sleepers
daily. This train leaves Jacksonville at 9:30 a. m., ar-
riving West Palm Beach at 6:50 p. m. Monday this train
carried an extra sleeping car from Indianapolis and two
from Jacksonville, in addition to its regular equipment.




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