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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00059
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00059
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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floriba 3ebtiet

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


NOVEMBER 5, 1928

TABLE OF CONTENTS


Curb M markets ............. ............. ....... .. ........... ........ .......
Land of Sunshine Creamery Opens Branch Station ...... ....... .....
Bean Shipm ents A re on Increase ................... .......... ....................
Large Berry Acreage Seen.................................
Florida Citrus Estimate
Steam er H ere for F ruit Cargo.............................................. .........
Manatee County Publicity Bureau ....... ......................
Oil Paintings to Show W hat State Offers ...................................
Florida Association of Ice Cream Manufacturers........................
New York Pays $8.10 Per Box for Lee County Grapefruit .....
A B ig Season ............................................... ........ ........ ..........
M onster Grapefruit Tree ........ ................................. ......... .........
Expects Heavy Tourist Season on East Coast...........................
Naples Tomato Crop Promises $150,000 Yield................................
M ore Traffic M oving South ............. .. ......... .......................
Great Fruit Export Center Is Seen Here............................
F. E. C. Folder Is Ready for Distribution........................................
Clam Digging Plant Resumes Operations Near Collier City........
M ore F low ers ........... ............ .............................. ..........
Hotel Man Says Rate Cuts Will Lure Tourists ........................
New York Paper Praises Florida.................................... ..............
Big Egg-Laying Contest Near............ ..................................
Jefferson Myern to Load General Cargo... .....................
1,500 Women Take Club Courses in Health Nutrition ...........
Big Deal in Grove Property Consummated ....................................
F friendly .................................... ............ .............. ...
Tampa Cement Goes to Many Building Jobs ........ .......................
Jax Is Visited by A ll States .................... ...............................
Cattle Stock Is Increased ......................... ...................................


Page
Ringling Museum Will Have Opening About January 1............... 9
Dairies Bring County $650,000................................. ................. 9
Florida Oysters-Any Style ........................................................... 10
O rlando Port Is D dedicated ... ............................ ........................... 10
(. of C. Lists 518 Tourists .. ............. .......................................... 10
Plant W inter Flowers Now....................................... ............... 11
Plans for New Million Dollar Hotel Unchanged.......................... 11
Florida University Radio Program Seven Hours Daily.................. 11
Bookings Are Shown Heavy on Hotel List................................. 12
Produce Market To Be Opened in Ocala................................ 12
Hendy County Canned Tomatoes Supplying Local Markets........ 12
Student Body Clings to Churches ............................... ...... .. 12
Press War Here on Cattle Tick.............................. ........... 12
Low Fare Given to H om eseekers......................................................... 13
Four Counties to See Films.................................. ...................... 13
K now Y our F lorida .......................................................................... 13
New Industry to Build H ere .............................................. .......... 13
"If W inter C om es- ...... ................................................................. 13
City Is Mailing 5,000 Messages to the North............................. 14
They Should Come to West Florida............................................. 14
R abbit B reeding ................. ............................................. 14
Foye Reports Influx of Tourists Starting................ .............. 14
Farmers Decide to Get Carlots of Dairy Cows............................ 15
M iam i P repares for "Season ............................................................ 15
Refrigeration To Be Put in Mallory Ships............................ .......... 15
Azalea Planting Drive Will Start Tomorrow............................... 15
Berry Setting in Full Swing ........................................................... 16
Banana Import Plans Brewing ..... ............. ........ .................... 16
Northern Paper Praises Florida ... ................................... ... 16


CURB MARKETS


SPEECH OF NATHAN MAYO, COMMISSIONER OF AGRICULTURE, PREPARED FOR DELIVERY
AT OCALA, FLORIDA, OCTOBER 13, 1928


Ladies and Gentlemen:

HIS is a good day in the history of Ocala
and of Marion county. We are met to
witness the opening of a hopeful enter-
prise. What it means to this city and to
the surrounding county will be determined by
the future. The part to be played by the house-
wives of Ocala and the part to be played by
the farmers who supply this market will be of
equal importance in measuring its success or
its failure.
The theory upon which a curb market is
founded is to open a direct exchange between
producer and consumer. The practical appli-
cation of this theory means the shortening of
the road from the farmer's field to the house-
wife's table.
Like any enterprise new to a community,
the curb market, to succeed, will bring about
certain business and economic readjustments.
These may come gradually and need not, there-
fore, bring radical upsets to the usual order of


things. May I point out certain phases of this
adjustment? Three factors are involved:
First, the farmer who produces.
Second, the buyer who consumes.
Third, the dealer who handles farm products.
In the case of the farmer, we have evidence
that he would be helped both as a producer and
as a business man by the curb market. As a
producer he would have a more intimate knowl-
edge of the tastes and requirements of his
patrons. This would spur him to meet the de-
mands of his trade by growing only the type of
product required. He would soon learn that
quality and not quantity alone is the true basis
of successful farming. Along with his experi-
ence as a grower, the farmer would learn the
advantages of correct grading and attractive
packing and handling. These are details of
supreme importance in this era of high living
standards and discriminating taste on the part
of the buying public.
Again, I feel sure that his experience with
the curb market will develop initiative in the


Vol. 3


No. 11








2 FLORIDA REVIEW


farmer and his family. They will gain first-
hand knowledge of the opportunities and re-
wards which come to any individual who effi-
ciently serves some particular need of society.
As to the second class, comprising those who
consume, it is perhaps enough to say that they
determine by their patronage whether a curb
market succeeds or fails. No institution like
this can become a fixed part of a community
without the loyal and constant support of the
townspeople where it is located.
We have heard a great deal of late years
about the need for our people eating Florida
products in preference to imported products. I
think this is sound policy, so long as the Florida
products are near the same level of quality and
price as the imported articles. Florida farmers
have a right to claim the trade of Florida cities
on many of the fruits and vegetables now so
largely brought in from other states. I hope to
see the day when every meal served in this state
will be made up of foodstuffs grown within our
own borders, just as far as common sense will
admit. All of our talk about the vital import-
ance of assisting the farmers of Florida sounds
like hypocrisy when we continue to patronize
California and Michigan in preference to our
own people. To be consistent, our business men
who insist that Florida farmers spend their
money at home instead of with the mail-order
houses must themselves form the good habit of
spending their money for food produced at
home.
In my opinion, wherever we have a curb
market, properly carried out, we shall have a
test made of our sincerity in advocating the
practice of "living at home and feeding our-
selves."

LAND OF SUNSHINE CREAMERY OPENS
BRANCH STATION

(Milton Gazette, Oct. 9, 1928)
Operation of the Milton Cream Station, the Santa Rosa
branch of the Land of Sunshine Creamery of Monticello,
Florida, was begun in Milton this week. The station will
be operated in connection with the store of M. E. Lam-
beth, at Oak and Willing streets, and will be in charge
of Mr. Lambeth.
Cash will be paid for all cream delivered at the station
upon delivery, and at Chicago standard prices. Delivery
days will be Tuesdays and Fridays.
Equipment for the station arrived several days ago
and already is in use. T. J. Fenn, manager of the Land
of Sunshine Creamery, spent today in Milton assisting in
getting the station started. R. B. Bowen, field repre-
sentative, has arrived here and will spend ten days or
longer conferring with the farmers and dairymen of the
county informing them of the company's plans and seek-
ing their patronage.


Finally, we must think of the third party of
the trio most concerned in the effect of the curb
market, namely, the local dealer. Perhaps it
is but fair to say that in some instances this
man's business may be in the beginning injured
somewhat by the curb market. This might be
particularly true of the dealer who handles
perishable fruit and vegetables, eggs, poultry,
and fresh meats.
However, despite the fear that some business
men have as to the outcome, it has been proven
in many instances that these fears were more
or less groundless. In city after city over the
United States today, curb markets are operat-
ing successfully while near them we find the
grocers flourishing. This shows that the start-
ing of a curb market does not necessarily mean
the death of the corner grocery. In reality it
means just this-that the grocer adjusts his
business to the new conditions, perhaps drops
part of his line which directly competes with
the curb market, and adds larger and better
stocks of staples not offered by the farmers. In
this way we find that the "old order changeth"
and gives way to a new and better system under
which no one is eliminated but all are helped.
This is but an application of the great truth that
what helps the greatest number of individuals
in society is the best thing for society.
If this curb market shall make it necessary
for any one class of individuals in this city to
adjust themselves to changing conditions, let us
assist them in making the change, so that in the
end we shall all conclude that this enterprise
has brought to Ocala and to the farmers around
it a greater measure of economic and social
progress.

BEAN SHIPMENTS ARE ON INCREASE

Big Yield and Splendid Prices Feature of New
Crop-Bell Peppers in Demand

(Gadsden County Times, Oct. 11, 1928)
The shipment of the fall crop of beans from Quincy
and other sections of the county has not yet reached its
peak, but this week has shown that a big yield and
splendid prices have ruled the market this season. The
J. I. Reynolds Produce Company, shipper and buyer of
farm products, states that an average of 250 crates of
beans and a few crates of squash have gone forward to
the large markets during the past ten days. "Prices
have been more than satisfactory," states Mr. Reynolds,
and those who planted this year will reap a big reward
for their labor. There is a big demand for bell pepper,
but none were planted in this section for the market.
However, a few crates of pimento peppers have been sub-
stituted for the bell product and are giving satisfaction
where used.








FLORIDA REVIEW 3


Jorina Rebirf
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO .............. Commissioner of Agriculture
T. J. BROOKS........... ....Director Bureau of Immigration
PHIL S. TAYLOR......... ....... .............Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
Vol. 3 NOVEMBER 5, 1928 No. 11

LARGE BERRY ACREAGE SEEN

Strawberry Association to Meet Tonight; Plant-
ing Is Being Rushed

(Clearwater Sun, Oct. 10, 1928)
More than one hundred acres will be set in strawberries
this season, it was said today by J. W. Williamson, leader
in the movement to make Clearwater a strawberry cen-
tral market for this section. Mr. Williamson reported
the setting of 10,000 plants yesterday. These were on
the Jack Taylor property three miles east of town. He
said he would have 75,000 plants in the ground by Sat-
urday night, as he has eight expert strawberry men here
working in the early morning and late afternoon, it being
unwise to set plants in the middle of the day.
The recent heavy rains have helped the strawberry
situation, Mr. Williamson said, though they have delayed
the ripening of citrus fruits, and additional acreage to
be planted in strawberries will be the result of the heavy
rains as growers foresee better than average growing
conditions for the plants.


FLORIDA CITRUS ESTIMATE

(United States Department of Agriculture, Bureau of
Agricultural Economics, Division of Crop and Livestock
Estimates, Orlando, Florida, October 10, 1928)

The commercial citrus crop for the season of 1928-29
is estimated at 18,000,000 boxes. Oranges, including
tangerines, are estimated at 11,000,000 boxes and grape-
fruit at 7,000,000. This is fruit to move by rail and boat
and includes express. In carlots, this represents around
48,000 cars exclusive of the express movement.
For the past season the commercial movement, includ-
ing express, was 7,100,000 boxes of oranges and 6,500,000
boxes of grapefruit, a total of 13,600,000 boxes.
The heavy early bloom this season was followed by a
good setting of fruit, and growing conditions have been
good during most of the season. Storm damage during
August and September has now caused a material reduc-
tion in the amount of fruit to be shipped, but still leaves
a crop materially larger than that of the past season.
The estimate of 18,000,000 boxes for the current season
is based on information gathered since the last storm.
The supply of oranges for this season is well divided
among early, midseason and late varieties. Compared
with the past season the distribution of the crop should
extend over a longer period with a much higher per-


centage moving after January 1. While sizes of grape-
fruit will average well over last year, the supply has
been materially decreased as a result of storm losses and
is now below the five-year average.


Shipments of oranges and
seasons have been as follows:
Season Oranges
Boxes
1918-1919 5,700,000
1919-1920 7,000,000
1920-1921 8,100,000
1921-1922 7,300,000
1922-1923 9,700,000
1923-1924 12,400,000
1924-1925 11,000,000
1925-1926 8,200,000
1926-1927 9,600,000
1927-1928 7,100,000


grapefruit for precedirik

Grapefruit Total
Boxes Boxes
3,200,000 8,900,000
5,500,000 12,500,000
5,100,000 13,200,000
6,000,000 13,300,000
7,200,000 16,900,000
8,000,000 20,400,000
8,200,000 19,200,000
6,500,000 14,700,000
7,000,000 16,600,000
6,500,000 13,600,000
H. A. MARKS,
Agricultural Statistician.


STEAMER HERE FOR FRUIT CARGO

British Boat Loading Season's First Export

(Jacksonville Journal, Oct. 11, 1928)
The vessel which will carry this year's initial cargo of
citrus to England arrived here today. She is the 10,000-
ton Leyland Line steamer Daytonian, Captain George
Walker, D. S. 0., in command.
The Daytonian will sail from this port to Liverpool
late this week. Last year the big British steamer was in
service between Jacksonville and Britain, carrying citrus.
She then had a capacity of 7,000 crates of fruit in her
refrigerated holds, but the Daytonian and the other Ley-
land Line vessels which will be in the fruit service be-
tween Jacksonville and European ports have had their
capacity doubled through expansion of the refrigeration
service.
The American Palmetto Line, operated by the United
States Shipping Board, is also to inaugurate fruit service
between Jacksonville and European ports, it is under-
stood. The Palmetto Line craft will have a capacity of
7,500 crates.
The Daytonian,. now docked at the municipal terminals,
last year carried the first cargo of citrus fruit ever to be
sent directly from this port to England.


MANATEE COUNTY PUBLICITY BUREAU
SAYS:

Bradenton, Fla., Oct. 4.-Unlimited interest by readers
throughout the north is manifested in the advertising
appearing in a number of national magazines supplied
by the State Agricultural Bureau of Florida. This state-
ment was made by R. S. Campbell, director, on his re-
turn from attending a number of large fairs throughout
the New England states with an exhibit of Manatee
county products. Many who visited the exhibit at the
various fairs would volunteer the information that they
had been reading the ads appearing in the magazines
with much interest. The largest percentage of comments
relative to the ads pertain to what the various sections
of the state have to offer in the line of agriculture. There
were also many comments on provisions made for recrea-
tional features.








4 FLORIDA REVIEW


OIL PAINTINGS TO SHOW WHAT STATE
OFFERS

Work of St. Petersburg Artist Will Be Displayed
by Railroad Ticket Offices

(Times-Union, Oct. 14, 1928)
Tallahassee, Oct. 14.-(A. P.)-If tourists fail to come
to Florida this winter they can't hide behind the excuse
that they didn't know what the state had to offer in the
way of entertainment, because they are going to be told
the story in beautiful oil pictures before they even start
out.
This was the information given by officials of the State
Department of Agriculture's Bureau of Immigration. The
pictures are now being painted by Jean Paleologue, well-
known St. Petersburg artist, and they are being dis-
tributed to various railroad ticket offices over the country
through the courtesy of the railroad management.
Mr. Paleologue has completed eleven oil paintings of
various Florida scenes, and is working on ten more. Those
already finished and being distributed are entitled as
follows:
"Orange Grove," "Gardening," "Fishing," "Bathing,"
"Trucking," "Water Sports," "Scenic Motoring," "Sponge
Harvesting," "River Scenes," "Lake Scenes," and "Flor-
ida at a Glance."
Those yet to be completed will bear the following
scenes and titles:
"Land and Air Sports," "Manufacturing," "Mining,"
"Lumbering," "Florida Forestry," "Poultry, Hogs and
Dairying," "Port Scenes," "Florida Keys," "Everglades,"
and "Blueberry Grove."
The Atlantic Coast Line railroad is placing the paint-
ings in its New York and Philadelphia city ticket offices;
the Louisville and Nashville is putting in theirs at Chi-
cago; the Florida East Coast is showing them to its New
York patrons, and the N. C. and St. L. is displaying them
at their Chattanooga, Nashville and Chicago offices.
(These oil paintings are not for general distribution,
as letters received at this office would indicate some
think.-Editor.)

FLORIDA ASSOCIATION OF ICE CREAM
MANUFACTURERS

Office of the Secretary, 244 N. W. 72nd Street,
Miami, Florida.

September 24, 1928.
Mr. Nathan Mayo, Commissioner of Agriculture,
Tallahassee, Fla.
Dear Sir:-Thank you for your letter of September
19th, regarding the ice cream situation in this state.
At the last meeting of the Florida Association of Ice
Cream Manufacturers, held in Orlando, April 18th, this
matter of importation of ice cream was brought up by
the secretary for discussion. It was agreed that the
amount of imported cream sold in the state was so small
in relation to the total that it did not warrant the official
recognition of the association as an item at issue. Of the
two companies shipping ice cream into Florida, one, the
Boston outfit, is doing it solely as a publicity getter.
Their distribution has been very limited and the only
dealers taking it on are doing it from a desire to have
"something different" from his competitor across the
street. The Philadelphia ice cream is sold almost ex-


clusively through the manufacturer's own retail stores,
which he has opened in several cities. In either case it
was agreed the premium charged for this imported
product was not warranted by the quality and that the
local manufacturers need not worry about this outside
competition as long as we maintain our present high qual-
ity of cream manufactured locally.
I believe the figures for Miami are representative
where the sales of imported cream do not exceed one per
cent of the total amount consumed.
I am not acquainted with the ice cream situation in
the vicinity of Tallahassee, but for the other parts of the
state I can assure you that the local ice cream manufac-
turers are far from being "asleep on the job." We who
have our money invested in the ice cream business in
Florida are perfectly capable of taking care of the ice
cream needs of the people of the state and are giving
them, in every city with which I am acquainted, as good
a product as is imported, at less money.
In the city of Miami alone are three large ice cream
plants with an investment of over $1,250,000 and a yearly
pay roll of over $150,000. It is also a fact that, under
present conditions, any one of the three plants could
easily produce all of the ice cream consumed by the local
public without additions or alterations for the next five
years. Is it any wonder we resent the broadcasting of
information by our public officials, which would serve to
increase our competition from outside?
The Florida Association of Ice Cream Manufacturers
is composed of the leading wholesale manufacturers from
all parts of the state and was organized to promote the
welfare of its members and protect the interests of the
public. We believe you have no other interests than to
promote the welfare of the dairy and allied interests
WITHIN THE STATE.
Can we have your cooperation?
Very truly yours,
FLORIDA ASSOCIATION OF ICE CREAM
MANUFACTURERS.
R. J. ARKLEY, Secretary-Treasurer.


NEW YORK PAYS $8.10 PER BOX FOR LEE
COUNTY GRAPEFRUIT

Other Sections Begin Making Shipments

(Tampa Tribune, Oct. 11, 1928)
Fort Myers, Oct. 10.-(Special)-Bringing a record
high price of $8.10 per box on the New York market a
carload of extra fancy grapefruit from the W. G.
Masters grove on Pine Island in Lee county was quickly
disposed of yesterday, according to a wire received here
from D. H. Lamons, sales agent for shipments handled
by the Lee County Packing Company, of this city. This
price is the highest paid in New York for citrus fruit
this season, and is thought to establish a new record for
Lee county fruit.
At this figure Mr. Masters will receive $2,916, less the
cost of packing and shipping, for the 360 boxes which
comprised the car. With approximately 400,000 boxes to
be shipped this season from Lee county, packing house
operators estimate that the revenue from the fruit in-
dustry this year will be $1,200,000 on a basis of $3 a
box. In view of the exceptionally high prices now pre-
vailing, however, it is thought that this average will be
increased, with a possible boost of the total revenue to
$2,000,000.









FLORIDA


A BIG SEASON

(Tropical News, Oct. 10, 1928)
Fort Myers citrus is reaching the market and bringing
phenomenally high prices. Yesterday on the river front
near the Collier terminal a tourist's tent was pitched. A
few early arrivals are trickling in to the hotels, and reser-
vations for later guests are being booked daily. Every
morning the society columns in the Tropical News report
the return of winter residents. The "season" is upon us.
And it will be a big season. All signs point to that.
We have a crop of 400,000 boxes of citrus in prospect.
It won't all bring prices from $5 to above $8, the range
of the first shipments. It may not average $5 a box.
But it will bring in a tremendous sum of cash money in
the next few months. The total it will put into circula-
tion here will approach the record figure of $2,000,000.
All authorities are agreed on that.
Hotel men and railroad agents, with their fingers on
the pulse of the tourist trade and their eyes on the tem-
perature tables in the northern cities, report an excep-
tionally rosy outlook. Travel south will be heavier this
year than ever before, they say, and it will start earlier.
Right after election is the time they set for the beginning
of the big movement. Soon after the first of the year
they expect to see figures for all previous seasons broken,
with accommodations everywhere crowded when the peak
is reached in February. The Royal Palm hotel, famous
winter resort here, will open on January 1, the earliest
date in history with the exception of the boom year, and
the big seasonal establishments all over the state are also
announcing early openings to meet the demand for reser-
vations.
Fort Myers has good reason to expect more business
from the tourists than we have ever enjoyed before.
The railroads serving this city are better equipped than
in the past to take care of their passengers and both have
full organizations hard at work drumming up trade in
the North. They have been lavish with their advertising
and this city has received its share of the publicity.
The greatest drawing card of all will be the Tamiami
trail, open for the first time to winter travel. It has
been widely heralded to motorists all over the country.
For years visitors to Florida have waited the day when
they could drive across the heart of the lower Everglades
from Fort Myers to Miami.- This season they will have
their wish fulfilled. Whatever point they start from,
Tampa, Miami .or cities in the central part of the state,
Fort Myers is the logical stopping point after a com-
fortable day's ride. We shall see them all, have them
with us for at least an hour or so and most of them for a
night. Many will stay longer, and of these some will re-
main, not only for the winter but forever.
It's going to be a great season and we're ready for it.
Citrus going out, tourists coming in and everybody happy.


MONSTER GRAPEFRUIT TREE


(Lake Wales News, Sept. 27, 1928)
J. W. Horriton, who lives near Plant City, has a grape-
fruit tree said to be 88 years old. Eighteen inches above
the ground the trunk is 62 inches around, which would
give it a diameter of 26 inches. Five feet above the
ground the trunk is 52 inches around or 21 inches in
diameter. The yield this season is estimated at 30 boxes.
It has yielded 45 boxes in one season.


REVIEW 5

EXPECTS HEAVY TOURIST SEASON ON
EAST COAST

Inquiries Received Here Indicate Interest in This
Section-Opening of New Highway
Should Increase Travel

(Titusville Star-Advocate, Oct. 9, 1928)
That an unprecedented flow of tourist travel to Florida
this winter seems positive is borne out by inquiries and
information being constantly received by the Titusville
Chamber of Commerce, according to R. E. L. Niel, man-
ager of the organization. General passenger agents of
the various railroad lines serving Florida have written
the local Chamber of Commerce asking for literature,
and particularly requesting the names of any prospects
that have recently made inquiries about this section.
The railroads also are requesting lists of last season's
visitors in order to further circularize them calling their
attention to "business as usual" in Florida this year de-
spite the two hard blows that visited the state during
August and September.
Requests have come to Mr. Niel's office for literature
from bus lines as well as railroads and the former mode
of transportation will do its share towards attracting
travel to Florida. With the Coastal Highway route open
through Georgia and being the only all-paved highway
this winter through that state, the East Coast ought to
receive its full share of travel, states Mr. Niel, and the
Titusville section which is practically midway on the East
Coast has every advantage in securing its part of the
visitors.
A letter from the State of Washington, another from
upper New York State and one from Arkansas and
Georgia each were received during the past week, making
inquiries about accommodations and conditions, showing a
revival of interest in Florida and a possibility of visits.

NAPLES TOMATO CROP PROMISES $150,000
YIELD

Shipments Will Be Going North By December
First

(Ft. Myers Press, Oct. 10, 1928)
Naples, Oct. 10.-What is probably the largest tomato
crop ever planted in Southwest Florida is expected to
yield revenue exceeding $150,000 from the 325 acres of
E. W. Crayton's "Little Farms" near Naples.
Although slight setbacks have resulted from heavy
rains, the tomatoes will be ready for picking about
December 1, and are expected to average 200 crates to
the acre or approximately 65,000 crates. They are of the
newly developed Marglobe variety. The first planting was
made in August.
The largest trucker in the Crayton colony is W. A.
Cornell of Fort Myers, who is tending more than 100
acres. Ten men are employed on this tract. Other
growers include E. J. Blount with 25 acres; five Smith
brothers of Naples with 60 acres; Dan English is work-
ing 60 acres, and others from 15 to 40 acres.
The crop will be packed at the packing house on the
farms property.
It is understood that with the tomatoes out of the
way the land will be planted with alternate rows of
corn and watermelons and additional acreage is being
cleared and planted. Mr. Crayton said he hoped to have
at least 600 acres under cultivation by fall of next year.








6 FLORIDA REVIEW


MORE TRAFFIC MOVING SOUTH

Southbound Travel Exceeds Northbound by 100
Cars a Day

(Melbourne Times-Journal, Oct. 9, 1928)
According to the Titusville Star-Advocate, more than
a hundred cars per day are passing south on the Dixie
highway than north, according to a traffic check made at
Indian River City this week. The figures show that 688
cars were northbound in a 24-hour period, and 827 were
traveling to the south, making a difference in favor of
the southbound cars of 139.
The results were obtained by keeping a strict count of
the number of automobiles passing over the highway by
two men, one working during the day and the other at
night. The increase in the southbound cars is attributed
to the return of persons who have been spending the
summer in the north, and an appreciable number of new
visitors coming into the state.
New York Leads
Of the number of new cars coming south the State of
New York led with a total of 28 vehicles in the 24-hour
period. Georgia was second, with 26, and Michigan was
third with 14, while the number of southbound Florida
cars numbered 712.
The southbound cars bearing foreign licenses num-
bered 115, and the northbound foreign cars numbered 30,
showing a difference of 85 foreign cars in favor of south-
bound vehicles. This is considered an indication of prac-
tically the number of new visitors coming into the state
per day over the north Dixie highway.
Following is a list of the states noted in the check and
the number of cars passing in the two directions: North-
bound: Florida, 658; Pennsylvania, 3; Georgia, 11; New
York, 4; South Carolina, 1; Ohio, 1; New Jersey, 1;
Virginia, 3; Michigan, 3; Tennessee, 2; Alabama, 1.
Southbound: Florida, 712; Illinois, 4; Pennsylvania, 8;
District of Columbia, 2; Georgia, 26; New York, 28;
Kentucky, 1; South Carolina, 3; Maryland, 2; Ohio, 5;
Indiana, 3; North Carolina, 6; New Jersey, 7; Virginia, 2;
Michigan, 14; Canada, 2; United States Army, 1; Wash-
ington state, 1.

GREAT FRUIT EXPORT CENTER IS SEEN
HERE

(Times-Union, Sept. 21, 1928)
A prediction that Jacksonville in the near future will
be a great fruit export and distributing center, was made
yesterday by Elliott W. Butts, manager of the Jackson-
ville Chamber of Commerce, when he commented on the
report by Harry E. DiCristina, prominent shipper, that
Jacksonville's export of fruit this season should total
200,000 boxes.
Mr. DiCristina recently returned from Europe where
he investigated the possibilities of increasing the export
of citrus fruits from this port during the coming season.
He also arranged for the importation of Italian products
direct from Italian ports to this city.
Mr. DiCristina said that fruit could be shipped almost
as cheaply to England as to New York.
Mr. Butts declared that experts predicted a steadily
increasing market as the French, German and English
people become acquainted with the superior Florida
products. An advertising and educational campaign is
needed, he asserted.


F. E. C. FOLDER IS READY FOR DISTRIBU-
TION

35,000 Are Published Through Record Company

(Evening Record, Oct. 11, 1928)
Ready for early distribution through all the tourist
agencies which mail out and give out resort literature, is
the handsome new Florida East Coast Railway booklet,
which features Florida as the Land of Tropical Enchant-
ment.
The booklet cover is a distinct departure from the
stereotyped resort folder cover, and shows a tropical
hammock scene, with blue waters of the ocean beyond.
Palms give the southern note, and scarlet flamingoes
wing their way, forming a colorful and charming bit that
is distinctly Floridian.
On the inside, the same warm rich note of red is in-
troduced in the borders of the pages. Numerous lovely
photographs which show beauty spots of the Florida
East Coast from Jacksonville on south to Key West
feature the booklet, and there are interesting descriptive
bits covering the various communities. As always, the
Florida East Coast Railway accords generous attention
to St. Augustine, devoting a whole page to pictures, and
almost a page to reading matter.
Hotel lists and rates, also boarding houses and rates,
are included in the valuable booklet, which gives so much
valuable information about the whole East Coast. Dude
Ranches, which include the Indian River Ranch at New
Smyrna, and the Brighton Valley Ranch at Okeechobee,
are also featured.
Golf, one of the big things of Florida, is given its fair
share of attention, with the various golf clubs of the
East Coast resorts listed, giving number of holes, and the
number of yards covered.
This handsome booklet is just off the presses of the
Record Company, and the run is 35,000.


CLAM DIGGING PLANT RESUMES OPERA-
TIONS NEAR COLLIER CITY

(Collier County News, Sept. 27, 1928)
Resumption of clam digging and canning operations by
the E. S. Burham Company, plant at the south end of
Collier City was announced Friday by A. H. Trimpi, of
New York, president of the company. Mr. Trimpi and
his brother, W. M. Trimpi, of Newark, N. J., also an
official of the company, came to Fort Myers Friday from
Leesburg to arrange for repairs on dredging machinery
at the plant.
The Burham factory has been shut down for several
months because of a break-down on the dredge. When
this factory is placed in operation again there will be
two large clam packing plants operating at Collier City.
The J. H. Doxsee Company, on the northern end of
Marco Island, has been operating steadily throughout the
summer.

Now is the time to select seed for next year, specialists
of the agricultural extension service are reminding
farmers of the state. Seed should be selected from plants
free from disease and which bear good crops under
normal conditions. By selecting corn or cotton seed in
the field, it is possible for the farmer to propagate his
best strains, it was stated. Otherwise, it is a game of hit
or miss, officials say.








FLORIDA REVIEW


MORE FLOWERS

Twenty-seven Varieties To Be Planted in Parks
of Daytona Beach

(Daytona Beach Times, Oct. 7, 1928)
Heinz' pickles will have nothing on Daytona Beach in
the way of variety, for 27 different varieties of flowers
will be planted in local parks for the winter season, ac-
cording to announcement yesterday by Albert Schellen-
berg, city parks superintendent.
Seed has already been received and work will begin
soon. Mr. Schellenberg conservatively estimated that
20,000 plants will blossom from the seed.
Some of the better known varieties include calendula,
candytuft, lupinus, pink, white and dark blue petunias,
pansies, larkspur and English daisies.
The flowers will be planted not alone along the river-
front park, but also in urns along the Ocean Shore boule-
vard, on bbth the west and east sides of the Florida East
Coast railway passenger station and at the various high-
way entrances to the city.
Flower beds are now being prepared in the parks by
Mr. Schellenberg.

HOTEL MAN SAYS RATE CUTS WILL LURE
TOURISTS

Hal Thompson Lowers Rates at Four Houses

(Tampa Tribune, Oct. 9, 1928)
Low hotel rates and efficient hotel service, with en-
thusiastic backing by Florida business interests, will do
more to insure the success of the coming tourist season
than any other single factor, in the opinion of Hal
Thompson, managing director of four leading Florida
hotels, including two in Tampa.
Mr. Thompson made the statement in announcing that
rates in hotels under his management will be about 35
per cent lower this season than last. These are the
Tampa Terrace and the Floridan of Tampa, and the Dixie
Court and Pennsylvania of West Palm Beach.
Hotel rates in Florida, while much lower than during
the boom, are still too high, Mr. Thompson said. They
are considerably higher than in other states, and hotel
men of Florida cannot expect to get $5 for what is of-
fered by hotels in other states for $3. It can't be done,
he said.
Mr. Thompson spent a considerable part of last sum-
mer touring and studying hotel operation. He visited
hotels in Colorado, Illinois, Indiana, Ohio, Tennessee,
Georgia, Louisiana and other parts of the Nation.
High Rates Shorten Stay
"Hotel men all over the country told me their business
is about equal to business in 1927 and in 1926," he said.
"Food business is off a little; room business is better than
ever before. I found this to be true, until I reached
Florida."
"The tourist today, with automobiles and good roads,
is independent. If he doesn't like a hotel or a city he
will leave. In half an hour he can be in another city.
In a few hours he can be in another state.
"My contention is that high hotel rates in Florida will
simply shorten the stay of tourists in the state. We will
be driving business away.
"Some Florida hotels were built in times of embargo,
high labor, and costly financing. Owners may feel that


they cannot afford to lower their rates. In my opinion
they must squeeze the water out, swallow their losses,
for I see no way in which these high costs can be taken
out on the public.
"In lowering the rates of hotels under my management
I can justify my plan only in anticipation of increased
volume of business and my belief that later profits will
accrue through a survival value of good will. I admit
that it takes some courage to decrease rates."
The loss of a hotel guest is a loss to the business in-
terests of the city in which that hotel is located, Mr.
Thompson pointed out. The average guest spends not
less than $10 a day. Of that, not more than about $3
goes to the hotel. The rest is spent with other business
interests. For that reason the hotels of any city should
receive the support of business men, and the visitor
should be made welcome in every possible way.
The hotels of any city should not look upon each other
as competitors, he added. Every hotel is suited to a
certain type of guest, and all should work together to
bring visitors to the city. Hotels of different cities, and
of different states, however, are in definite competition.
Mr. Thompson estimates that 75 per cent of tourists
travel by automobile, and while they seldom will leave
one hotel for another in a city, they are quick to leave
one city and go to another.
"My principal effort always will be directed to induce
tourists to come to the cities in which our hotels are," he
said. "I will then get my share, and I am willing that
others should get theirs. We do, however, need united
cooperation."


NEW YORK PAPER PRAISES FLORIDA

(St. Petersburg Times, Oct. 9, 1928)
Tribute to Florida was paid recently by H. V. S. Negus,
manager of the travels and resorts department of the
New York Daily News, in the following editorial, which
was the twenty-seventh of a series:
The Cycle of Three
"There is a big difference in cause and magnitude be-
tween a disaster resulting from failure of man-power or
man-made contrivance and a disaster coming from a visi-
tation of nature. We feel that all Florida may take
heart from a bit of homely belief that prevails regarding
wrecks in the railroad world, that 'things come by three's.'
"Happily (only in the sense that it means that the
cycle of three has been completed), Florida has had her
third 'big blow.' Even though many of us will deny the
existence of superstitution in our natures, generally we
are not unwilling to bask in the sun of security afforded
by a saying or an adage.
"Florida take heart! The September equinoctial has
passed into history, leaving the promise of 12 months of
life-giving sunshine on the nation's youthland. You are
now entering an era of progress and content, fostered by
nature in her lightest, happiest mood!"

Every year a large quantity of cucumbers go to waste
on Florida farms. Dr. E. W. Berger knows of a fine way
to save these small, unsalable cucumbers. Make dill
pickles of them, he says. He will tell how to do it next
spring, but right now it is necessary to plant the dill, so
that it will be ready next spring. Seed can be secured
from any good seed store. Dill should be fertilized and
cultivated for a good growth. All parts of the plant
except the roots are used to flavor the pickles.









8 FLORIDA REVIEW


BIG EGG-LAYING CONTEST NEAR

State Will Furnish Plenty of Competition for
All Poultrymen

(Palm Beach Times, Oct. 6, 1928)
Gainesville, Oct. 6.-(A. P.)-Florida's fourth home
egg-laying contest will be launched November 1, and
those in charge are anxious to secure a large number of
flocks for the race. The contest is carried on as a sup-
plement to the Florida national egg-laying contest by the
agricultural extension service of the college.
The contests do not conflict in any particular, says N.
R. Mehrhof, poultry specialist for the extension service.
The national contest is designed for those breeders who
have developed high-class breeding stock on which they
wish to obtain official trapnest records, he explains, while
the home contest is designed for the average Florida
poultryman.
There are many features about the home egg-laying
contest which make it worth while, Mr. Mehrhof points
out. The greatest of these is the requirement of keeping
records. This enables a poultryman to know just what
his flock is doing and is often a means of'materially in-
creasing his profits.
This will be the fourth year the contest has been in
operation. At the end of the first year the number of
contestants was doubled, and the contest has continued
popular. Those interested should get in touch with their
county or home agents or write Mr. Mehrhof direct, it
was stated.
Rules and regulations for the contest are:
1. Contestants must raise some standard breed of
poultry.
2. Contestants agree to keep records on flock for one
year.
3. Contestants agree to send one copy of monthly re-
port to county or home agent. Where there is no agent,
copies are to be sent to Mr. Mehrhof.
The extension service will furnish record books to all
persons who write for them. The reports are to be made
in duplicate, the contestant keeping one and forwarding
the other.
The flocks will be divided into three groups according
to the number of birds. Flocks having from one to 50
birds will be classed as backyard flocks. Those having
51-250 birds will be classed as farm flocks; those over
250 will be classed as commercial flocks.


JEFFERSON MYERN TO LOAD GENERAL
CARGO

(Jacksonville Journal, Oct. 7, 1928)
To load a general cargo of Florida products for Pacific
coast ports, the steamer Jefferson Myern entered port
today. South Atlantic Steamship Company is agent for
the craft.
Other arrivals included the steamer Howard, of the
Merchants and Miners Transportation Company, from
Baltimore. The freighters Upshur and Pecos left harbor.

The particularly desirable advantage for Sudan grass
is found in the fact that if menaced by an insect plague-
of grasshoppers, for example-it may be harvested in
from 50 to 55 days from seeding and supply a good crop
of hay. The succeeding growth may escape ravages of
the insect.


1,500 WOMEN TAKE CLUB COURSES IN
HEALTH NUTRITION

(Tampa Tribune, Oct. 8, 1928)
Tallahassee, Oct. 7.-(A. P.)-Fifteen hundred home
demonstration club women in eight counties have pur-
sued a major project of food nutrition and health during
1928, using the six months' course, Unit 1, as prepared
by Miss Mary A. Stennis, specialist in nutrition and dairy.
During 1929, it is expected that the clubs in eight
other counties will follow this plan, while a number of
the counties who have completed unit one will adopt unit
two of the nutrition program, "Better Nutrition and
Health for School Children." The bulletin forming the
basis of this course has been prepared, but will not reach
the agents before November 1.
More than 5,000 girls in 25 counties have carried the
long-time program for girls in food nutrition and health.
For 1929, additional material-directions for leaders in
subject matter programs, additional team demonstration,
material for demonstration in school lunches, in milk
dishes, and in meal serving-has been prepared and is
ready for distribution. The new school lunch bulletin
contains a girl's program of work which will follow the
nutrition program as carried in 1928.
Both girls' and women's clubs will specialize during
1929 in various community activities, such as school
lunch-room, county-wide milk for health program, and so
forth.

BIG DEAL IN GROVE PROPERTY CONSUM-
MATED

(North Marion News, Oct. 5, 1928)
On last Saturday the Sampson Orange Groves, Inc.,
properties, at Boardman, were sold through Edward H.
Hopkins, realtor, of Reddick, for a consideration running
well into six figures, to a new corporation to be known
as the Sampson Citrus Properties, Inc.
The property consists of several hundred acres of
valuable orange groves and other lands, principally
located on the shores of Orange lake, a large and well-
equipped citrus packing house, numerous dwelling houses,
etc., that go to make up an unusually desirable invest-
ment.
The officers of the new corporation are: J. H. Williams,
of Reddick and Ocala, president; L. W. Duval, vice-
president; C. C. Bryant, secretary-treasurer, both Mr.
Duval and Mr. Bryant being residents of Ocala. There
are also several parties of New York City interested in
the corporation. Mr. Hopkins, who has had the handling
of the property in charge, will have the exclusive man-
agement and handling of the affairs of the new company.


FRIENDLY

(The Highlander, Oct. 9, 1928)
W. J. Pelissier had word Saturday that a car of Cali-
fornia lemons, given by the California Fruit Exchange
for the benefit of the flood sufferers in this state, had
been sold on the Boston Auction for $2,910 for the car.
Some boxes sold as high as $25 a box and the average
for the car was better than $7. Alton E. Briggs, man-
ager of the Boston Fruit Exchange, sent word to Mr.
Pelissier, who felt that the friendly spirit shown by the
California Exchange deserved wide recognition in this
state.









FLORIDA REVIEW 9


TAMPA CEMENT GOES TO MANY BUILD-
ING JOBS

Bridges, Paving and Homes Take Big Supplies

(Tampa Tribune, Oct. 7, 1928)
F. M. Traynor, of the Florida Portland Cement Com-
pany, said yesterday that construction would start soon
on the $600,000 Caloosahatchee bridge on the state high-
way at Fort Myers. The contractor is preparing to pour
concrete piling. The job will require 30,000 barrels of
cement.
Shipments of portland cement have been resumed on
construction of a highway in Polk county southwest from
Brewster to the Manatee county line. It's a 35,000-barrel
cement order.
The plant expects to start shipments this week on a
concrete paving job in Leon county, the new highway to
run north from Tallahassee 17 miles.
A new highway eight and one-half miles long running
south from West Palm Beach has been opened to traffic.
It was not damaged by the recent storm. The company
is supplying cement for a number of big residences in
Palm Beach. The work, although interrupted by the
storm, has been resumed.
Two big projects are under way in Miami. A street
paving project is under way that will require a total of
12,000 barrels of cement. About 15,000 barrels will be
needed to complete the southeast Twenty-second street
bridge there. This is the job that necessitated the re-
moval of a part of the old Royal Palm hotel.
The company also is supplying concrete to hundreds
of smaller jobs throughout the state, including many in
Tampa.
One kiln of the Tampa mill was started last Monday,
and workmen are now cleaning out the quarry northwest
of Brooksville following considerable damage by summer
rains. Mr. Traynor expects to have rock moving to
Tampa within 10 days. There is, however, a large sup-
ply of all kinds of material on hand.

JAX IS VISITED BY ALL STATES

Autos from Every State Pass Over Bridge in
Month

(Jacksonville Journal, Oct. 11, 1928)
Automobiles from every one of the 48 states crossed
the St. Johns river bridge here last month.
Georgia headed the parade with 1,746 cars and 6,002
persons, the monthly report filed with the Board of
County Commissioners today revealed.
New York with 296 cars and 763 riders was second,
with Alabama's 268 autos and 739 occupants in third
place. Ohio was fourth, sending across 209 cars con-
taining 626 passengers.
The District of Columbia had 81 cars, Canada nine
and Panama one, with a grand total of cars for the
month of 4,147 and 13,335 passengers.
During the month the bridge took in $18,903.54, in-
cluding auto permit money. The disbursements were
$18,403.54. This included $12,356.13, the proceeds from
September tolls, which went to the bond trustees, leaving
$500 in the bridge fund to start October.
The daily average of receipts for September was
$613.45, the slackest month this year. The daily average
for August was $740.67.


CATTLE STOCK IS INCREASED

Two Carloads of Purebreds Are Brought to City
by Pioneer Dairyman

(St. Petersburg Times, Oct. 10, 1928)
St. Petersburg's dairy industry and the pure bred herds
of Florida will get another big addition this morning
when two carloads of registered and finely bred cattle
will arrive to enlarge the herd of the Hood Dairy, the
oldest in the city, located at Fifty-fourth avenue and
Twenty-second street north.
The cattle have been purchased by J. M. Hood, pioneer
dairyman of the Sunshine City, who began the business
here 20 years ago. The fine stock came from Wisconsin
and includes 30 head, including a fine Guernsey bull, to
head the herd of the same breed. In the shipment also
are a few Holstein cows, to be added to the fine Holsteins
brought to the Hood Dairy last year.
Deciding to increase the local herd, J. M. Hood and his
son, J. M. Hood, Jr., went first to New York state in the
hope of finding what was wanted there, but unable to
make the required purchases in the Empire state, the two
men went to Wisconsin, where they made the selec-
tion of the stock arriving this morning.
Some of the finest of the newly arrived Guernseys and
Holsteins, with other members of the dairy herd which
were brought in last year, Mr. Hood said, Tuesday even-
ing, will be exhibited at the Largo Fair for Pinellas
county in January. Meantime the cows will add their
fine milk to the Hood Dairy, which.supplies milk whole-
sale and retail to customers in this city.
"There is apparently nothing in the warning often
given against bringing into Pinellas county pure bred
cattle from northern states," said Mr. Hood. "The cattle
we brought in last year have prospered exceptionally.
They are all in the finest of condition and have proved
their worth to such an extent that I am more than ever
committed to the policy of keeping up the standard of
dairy stock."

RINGLING MUSEUM WILL HAVE OPENING
ABOUT JANUARY 1

(Lake Worth Leader, Oct. 5, 1928)
Sarasota, Oct. 5.-Indications are that the John and
Mable Ringling Museum of Art, now in course of comple-
tion here, will have its official opening on January 1,
1929. One of the treasures of the museum is a St. Gau-
dens door and fireplace. One entire gallery will be given
to Mr. Ringling's collection of Rubens paintings.

DAIRIES BRING COUNTY $650,000

Kiwanis Club Is Told This Is Annual Income

(Hollywood News, Oct. 4, 1928)
The dairy industry in Broward county brings $650,000
annually into the county, Guy Wachstetter told fellow
members of the Kiwanis club Monday. Mr. Wachstetter
added that there still is room for great expansion in the
dairy business and said that, in his opinion, there is a
need for more small dairies.
The dairyman argued that this industry is just begin-
ning to take its proper place in Florida, and predicted
that it would eventually grow to many times its present
size.








10 FLORIDA REVIEW


FLORIDA OYSTERS-ANY STYLE

(Times-Union, Oct. 1, 1928)
Hotels, restaurants, boarding houses, lunch counters,
homes, all have a chance to offer their inmates, patrons
and members a treat, now and until early next summer.
The merry oyster-the famous Florida oyster-is with
us, and while there are not usually "bells on" the rascal,
he inveigles, tickles and delights the appetites and brings
to subjection the most austere and indifferent of eaters.
Young and old, rich and poor, grave and gay, the diner
remarks "oysters on the card," and proceeds to order, in
his or her favorite style. If so fortunate as to discover
that the juicy and attractive offering is Florida grown,
the greater the joy and the more certain results of good
digestion, general satisfaction, with some pardonable
pride.
News coming out of Apalachicola a few days ago, in
advance of the "opening day" for Florida oysters, October
1, was to the effect that Commissioner Hodges-he who
has the overlook among the shellfish and has done so much
to improve the stock and increase the supply of this most
excellent and delicious food-finds, after an inspection
trip to the oyster bars, that stock is plentiful and of good
size. Let there be rejoicing and merriment. Oysters are
here! Fine oysters, and plenty of them!
Commissioner Hodges has had 500,000 barrels of seed
oysters planted on the bars during the past few years,
and the great benefit coming from this is apparent and
increasing. It is stated that Apalachicola had the best
oyster season last year in the history of the industry, and
there is good reason to expect something just as good or
better this season. It seems likely that the supply will
be greater, and that is well, as the demand steadily in-
creases and there were some customers disappointed last
season because they could not always get enough.
Mention is made in the report from Apalachicola that
Commissioner Hodges was accompanied on his latest trip
to the oyster bars by Senator-elect Council, who will rep-
resent Franklin, Wakulla and Liberty counties in the next
legislature, and the results demonstrated are said to have
made a most favorable impression upon him. This leads
to the idea that efforts will be made in the legislature to
have the good work so well begun, carried on, and the
whole state should be pleased to endorse further activi-
ties in this direction. The accomplishment secured is
well worth following up.
Without going into statistics in the matter it can be
said that the oyster and shellfish industry of the state is
something well worth noting and given encouragement.
Florida does not anywhere near "feed herself," although
her arable acres are counted in the millions and the
waters and woodlands furnish much that is desirable and
useful. Increasing the output of oysters is something
that adds fame and helps in the financial column, as well
as offering the people a delicacy that is enjoyed by
almost everyone.
Florida oysters, "fried, roasted or stewed," are as
tasty, healthful and nutritious as any raised anywhere.
They are greatly enjoyed "on the half shell," and they
lend their presence gracefully to a broil and even submit
to be "escalloped." Pliant, agreeable and patriotic, Flor-
ida oysters probably most enjoy being devoured by na-
tive and adopted citizens, but they do not protest when
served to visitors, and even consent to go away from
home to some extent. Florida folks and the people who
tarry here like Florida oysters and aver that there cannot
be too many of them.


ORLANDO PORT IS DEDICATED

New Air Field Opened with Carlton Predicting
Florida Growth

(St. Petersburg Times, Oct. 5, 1928)
Orlando, Oct. 4.-(A. P.)-"Florida's freedom from
mountains and fog; climate that provides 365 flying days
a year; the national playground, in the path of future
trade and travel of America, makes a logical appeal to
all interested in airplane travel," Doyle E. Carlton, of
Tampa, Democratic nominee for Governor, said today in
dedicating Orlando's new municipal airport.
Between 15,000 and 25,000 persons gathered for the
first day's exercises and witnessed a civic parade, air
pyrotechnics and formations and stunts by a squadron of
United States marine planes from Quantico, Va., and a
squadron of army flyers from Maxwell field, Alabama.
More than a score of airplanes were on the field at the
dedicatory ceremonies.
During the afternoon what is believed to be the first
Dixie aircraft show was opened in the big municipal
hangar at the field, with several aircraft manufacturers
displaying models and ships.
In his dedicatory address, Mr. Carlton congratulated
the city of Orlando for building such an airport, adding,
"Aviation is no longer an experiment, but a social and
business necessity which no forward-looking city can
afford to neglect. It is taking its place by supplementing
the steamship, the railroad train and the automobile."


C. OF C. LISTS 518 TOURISTS

Arrivals in City on Steady Increase, Registra-
tions Reveal

(St. Petersburg Times, Oct. 5, 1928)
Registration of tourists at the Chamber of Commerce
passed the 500 mark Thursday when the arrival of 29
winter guests brought the total since September 1 to 518.
In spite of the tendency this year of many visitors to
remain in their northern homes until after the presiden-
tial election, the daily average of arrivals as indicated by
the registration figures is keeping slightly ahead of the
same period for last year. This gain is expected by
Chamber of Commerce officials to reveal a sharp increase
when the casting of ballots in the presidential race will
release thousands who are waiting for that time to start
their annual trek southward.
"I have talked to some people in St. Petersburg who
yet fear the effect the storm in the eastern and southern
part of the state will have on the tourist business this
year," said President Walter L. Tillinghast, "but I am
confident that it will have little material effect. Already
the story has dropped to the inside pages of the northern
press when it is mentioned at all, and like all other stories
of disaster, it will be forgotten in the press of other
world events."

Remodeling of the Canal Point mill of the Southern
Sugar Company is under way to increase its capacity, a
crew from the Savannah Sugar Refining Company hav-
ing been at work here for two weeks. Some equipment
is being replaced and some additions are being made.
Several carloads of machinery were received and un-
loaded this week, says the Canal Point News.









FLORIDA REVIEW 11


PLANT WINTER FLOWERS NOW

Five Varieties That Can Be Planted Successfully
in October

(News-Tribune, Oct. 2, 1928)
Gainesville, Oct. 2.-(A. P.)-The month of October
is an excellent time to begin planting flowers for the
winter, according to Major W. L. Floyd of the Florida
College of Agriculture. Five attractive annual flowers
that may be planted right away are listed below.
Larkspur seed will sprout in about 15 days and the
plants will bloom in six months. There are shades of
blue, pink, rose, violet, lilac and white. They may be
sown out of doors in shallow drills or in boxes and trans-
planted. The long flower spikes are valuable as cut
flowers and last a long time, says Major Floyd.
Snapdragon seed require about 20 days to sprout and
plants bloom in about three months. Colors are gold,
rose, crimson, orange, maroon and white. Seed should
be sown in boxes. Transplant to garden when plants are
four inches high. These plants will stand the usual
Florida winter, it is stated.
Pansies may be obtained in many varieties, but the
French mixed seems best suited to Florida, Major Floyd
says. The seed takes eight days to sprout and the plants
bloom in about four months. These give a large number
of colors. Seed should be planted in boxes. When three
or four leaves have developed the plants should be trans-
planted.
Sweet peas require 15 days to sprout and four months
to bloom. About the best variety is the Winter Blooming
Spencer. Seed should be planted three or four inches
deep in rich soil. Sweet peas require a trellis of some
sort. Poultry wire may be used, or cotton twine fast-
ened to wires made secure to posts even better.
Scotch Marigold takes 10 days to sprout and about
three and a half months to bloom. The colors are orange,
lemon and yellow with orange stripes. Scotch Marigold
(Calendula) is as easy to grow as cabbage, says Major
Floyd, and equally as hardy. Seed may be sown in boxes
or directly in beds. Any of these flowers may be planted
later for successive blooms.

PLANS FOR NEW MILLION DOLLAR HOTEL
UNCHANGED

Bernheim Will Proceed with Plans for Structure
on Lake Front Here-Recreation Plan
is Adopted

(Tropical Sun, Oct. 5, 1928)
Undismayed by the recent hurricane disaster here, I.
I. Bernheim will proceed with plans for the construction
of a new $1,000,000 hotel on the lake front immediately
south of El Verano, it was said at the meeting of the
city commission Wednesday afternoon. City Manager
Parker told the commission that Frank Huston, local
realtor and representative of Mr. Bernheim, had called
upon him after the storm and had reiterated his state-
ment that his principal intended to go ahead with the
building if the city would live up to its share of an
agreement made.
The city agreed that in event of the erection of the
proposed new hotel it would immediately beautify the
lake front grounds in the vicinity.


FLORIDA UNIVERSITY RADIO PROGRAM
SEVEN HOURS DAILY


(Davenport Times, Oct. 5, 1928)
University of Florida.-Educational and entertain-
ment programs from WRUF, the state and university
radio station here, will be available to Florida radio
listeners approximately 45 hours a week. The average
week-day program will extend over a period of more
than seven hours, it was announced today by Dean B. C.
Riley, director of the station.
According to "Bobby" Griffin, program director, this
is one of the heaviest broadcasting schedules to be main-
tained by any southern station. The University is also
believed to be the only institution giving daily credit
course "on the air."
This schedule began October 1 when the license
granted by the Federal Radio Commission was valid.
WRUF will operate on a wave length of 202.6 meters
until November 11, when it will be raised to 204 meters.
The skeleton program as outlined by Dean Riley and
Mr. Griffin follows:
Monday, Tuesday, Wednesday, Thursday, Friday:
10:00 to 10:30 a. m.-"Home-makers' Hour," talks by
state home demonstration workers, recipes, questions and
answers, etc.
10:30 to 11:00 a. m.-Educational features-Univer-
sity convocation, music, popular lectures.
1:00 to 2:30 p. m.-Noon-time program, weather fore-
casts, agricultural information, announcements, music.
3:30 to 4:00 p. m.-Tea-time musical.
4:00 to 5:00 p. m.-University of the Air.
6:00 to 7:00 p. m.-Dinner music.
Saturday
9:00 to 12:00 a. m.-University of the Air.
1:00 to 2:30 p. m.-Noon-time program, weather, an-
nouncements, music, etc.
3:30 to 4:00 p. m.-Tea-time musical.
4:00 to 5:00 p. m.-University of the Air.
6:00 to 7:00 p. m.-Dinner music.
Midnight to 2:00 a. m.-Popular request program.
Sunday
1:00 to 2:00 p. m.-Organ recital by Claude L. Mur-
phree on the Anderson Memorial pipe organ.
2:00 to 2:30 p. m.-Vespers.
Tuesday, Thursday and Saturday nights:
8:00 to 10:30 p. m.-All-Florida programs sponsored
by civic organizations. Complete period given over to
talent from towns sponsoring programs, also organ music.
The entire faculties of the University's seven colleges,
the general extension, the staff of the Florida experiment
station, the state home demonstration department and
other state agencies will be available to WRUF listeners.
The famous 75-piece Florida military band, the Uni-
versity string orchestra, the glee club and various col-
legiate jazz orchestras will also feature.


Gainesville, Oct. 6.-(A. P.)-The time to fight boll
weevils is right now, declares Edgar F. Grossman of the
Florida Experiment Station. Cotton stalks left standing
in the fields now, especially those on which there is green
foliage, is just what the weevils want. The thing to do is
get those stalks out of the way immediately, says Mr.
Grossman. Weevils which go into winter quarters hun-
gry are not so likely to erge as those whose stomachs are
full, he explains.









12 FLORIDA REVIEW


BOOKINGS ARE SHOWN HEAVY ON HOTEL
LIST

Dates of Opening of F. E. C. Centers Are
Announced by Official

(Times-Union, Sept. 28, 1928)
Advance bookings at all of the hotels and the fishing
camps operated by the Florida East Coast Railway, Flag-
ler System, indicate that the coming winter season will
find an even greater number than ever of tourists and
visitors along the famed East Coast of Florida, according
to J. D. Ingraham, division passenger agent of the F. E.
C. railroad, with headquarters in Jacksonville.
Mr. Ingraham yesterday announced dates for the pro-
posed opening of these hotels and camps as follows:
Alcazar hotel at St. Augustine, said Mr. Ingraham, will
be opened on December 23, with J. K. Hyde as manager.
It closes on March 31. This hotel is operated on the
American plan.
Cordova, European plan hotel, also at St. Augustine,
will be opened on December 22.
Ponce de Leon hotel, located also in the Ancient City
and operated on the American plan, will open on January
5, with Robert Murray as manager, and will close on
April 9.
Ormond hotel will open December 31 and close on
April 8, and will have L. R. Johnston as manager.
Royal Poinsiana, located at Palm Beach and said to
have been damaged by the hurricane, will open on Jan-
uary 14, with H. E. Bemis as manager, and will close on
March 22. The Breakers, also at Palm Beach, will open
December 10.
Long Key fishing camp will open on December 24, and
Casa Marina hotel at Key West will open on December 27.


PRODUCE MARKET TO BE OPENED IN
OCALA

(Times-Union, Oct. 1, 1928)
Ocala, Sept. 30.-A building is being made ready for
a curb market which will open here Saturday morning,
October 13. This market is for the farmers of Marion
county, who will have the privilege of selling their pro-
duce to the local housewives.
Individual stalls will be put in readiness for more than
100 dealers, which will be numbered or otherwise desig-
nated for the farmers so they will have regular space for
displaying their products.
An invitation has been sent to Nathan Mayo, Commis-
sioner of Agriculture, and L. M. Rhodes, Commissioner of
Markets, to make an address on the day of the opening,
Saturday morning, October 13.
Both producers and consumers hail this with delight,
believing it a step forward in the development of this
section.

HENDRY COUNTY CANNED TOMATOES IS
SUPPLYING LOCAL MARKETS

(Hendry County News, Oct. 4, 1928)
Former Commissioner L. N. Thomas, of Felda, brought
in four hundred cans of Hendry county tomatoes Tues-
day for R. T. Collins, manager of the B & B Store. They
were neat and most attractive in appearance and looked
as well on the shelves as any of the imported cans shipped
into Florida from other states.


STUDENT BODY CLINGS TO CHURCHES

Methodist Affiliation Leads in List at State
College for Women

(Times-Union, Oct. 1, 1928)
Tallahassee, Sept. 30.-(A. P.)-Contrary to the opin-
ion in some sections that college life results in students
being driven from the church comes information from
the office of. the registrar of the Florida State College
for Women that only twenty-four students of the 1,546
registered there have no church preference.
Affiliations with the Methodist church lead all other
denominational activities at the college. That church has
a total of 488 followers enrolled in the student body,
while Baptists rank next with 365. The Presbyterian
church has 261 and Episcopal 208.
Fifty-two of the students are communicants in the
Catholic church.
The remainder of the student body have given their
church preferences as follows:
Christian 42, Congregational 24, Christian Science 27,
Lutheran 12, Jewish 20, Church of Christ 7, Pentecostal
Holiness 3, Primitive Baptist 2, Seventh Day Adventist 3,
Universalist 3, Community 1, Friends 1, Reform 1, Re-
formed Church of Christ 1, and Dutch Reform 1.
Of the number not stating a church preference, there
are only six students who have attended the Florida
State College for Women in previous years. It is prob-
able, the college management explained, that the six
students not giving a church preference overlooked
the matter when completing the card for the registrar's
office.

PRESS WAR HERE ON CATTLE TICK

Vat Construction Expected to Begin in Novem-
ber

(Jacksonville Journal, Oct. 9, 1928)
November 1 will see the beginning of vat construction,
for use in the battle on the Texas fever tick, begun in
Duval county.
The work will definitely get under way if weather
permits. This announcement was made today by Dr. T.
W. Cole, federal government man in charge of tick erad-
ication work in Florida.
Supervisors will first make a survey of the four coun-
ties in which work will begin, Dr. Cole said. The coun-
ties are Duval, Clay, Nassau and Bradford. Available
vats will be put into condition and where new ones are
necessary, they will be constructed under contract.
Duval county once attempted tick eradication and a
number of old vats may be available, Dr. Cole said. The
work to start next spring will embrace only that section
of the county north and west of the St. Johns river.


Mrs. Hermann Nordmann of Volusia county won first
prize in the state salad-making contest conducted dur-
ing Farmers' and Fruit Growers' week, at the University,
held August 13 to 18. Mrs. J. A. Massey of Hillsborough
county won the state posture contest. Mrs. Grace F.
Warren of Alachua county, Mrs. R. Puddicomb of Hills-
borough county and Mrs. J. A. Puschell of Columbia
county won free trips to Farmers' Week, due to their
baking records for the year.








FLORIDA REVIEW 13


LOW FARE GIVEN TO HOMESEEKERS

Rates Obtainable Every Tuesday to Florida
Over Wide Area

(Jacksonville Journal, Oct. 2, 1928)
Homeseekers rates for prospective Florida settlers are
now obtainable every Tuesday in the year from Potomac
and Ohio river gateway cities at a cost for the round trip
of a one-way fare plus $2.00, according to the Florida
Association of Real Estate Boards.
Word of the concession on the part of the southern rail
lines was contained in a letter from W. H. Howard, At-
lanta, chairman of the Southeastern Passenger Associa-
tion, to H. H. Richardson, Jacksonville realtor, who is
chairman of the homeseekers rate committee of the Na-
tional Association of Real Estate Boards.
In order to take advantage of the rates for which tariff
schedules are now being made, five persons must travel
on the same ticket from a northern point, making the
same stop-overs, and returning together. Tickets are
limited to 21 days, including date of sale, except during
the tourist season in January, February and March, when
they are limited to 15 days, including date of sale, Mr.
Howard said.
The real estate boards have campaigned for these rates
for several years, according to E. F. Elwell, of Orlando,
who is chairman of the transportation and rate com-
mittee.
Other members of the committee who have assisted are
Joseph R. Dunn, Jacksonville; J. E. Junkin, Miami, and
Theo. DeHon, Stuart.

FOUR COUNTIES TO SEE FILMS

Animal Moving Pictures Are Ready for Screen-
ing in Florida

(St. Petersburg Times, Oct. 7, 1928)
Tallahassee, Oct. 6.-(A. P.)-Motion pictures used by
the United States Bureau of Animal Industry in its cam-
paign for better live stock are to be shown in four coun-
ties of Florida during October, the State Live Stock
Sanitary Board announced here.
The pictures will be in charge of Dr. John H. Fahey,
of the Federal bureau, and will be shown in Duval, Nas-
sau, Bradford and Clay counties. Arrangements for
their showing were made between the State board and
the Federal bureau.
The films include two which were made in Florida. One
depicts the landing by the Spaniards in 1565, at Matanzas
bay, of the first herd of cattle to be brought to the United
States, ancestors of the present range cattle to be found
throughout the southern states. The second film shows
the unloading of the first carload of pure bred sires
brought into the tick-free area of Florida for the purpose
of improving the native range cattle. This film was made
when a carload of Aberdeen-Angus bulls, representing
some of the finest of that breed in America, was unloaded
at Telogia, Liberty county, Florida.

It has been found that rape and thousand-headed kale,
when fed to cows before milking, have a decidedly harm-
ful effect on the flavor and odor of milk. However, these
feeds can be given immediately after milking without
injuring the flavor of milk drawn at subsequent milkings.


KNOW YOUR FLORIDA

(St. Augustine Record, Oct. 4, 1928)
When a tropical storm swept inland at Miami Septem-
ber 18, 1926, to wreak havoc along a small portion of
the East Coast the entire nation took it for granted that
Florida had been wrecked. When another blow came
inland September 16, 1928, at the Palm Beaches, the
impression in the North was identical. At this moment
there are thousands of regular winter visitors under the
impression that storm damage makes it impossible for
them to come to Florida this winter.
The country is sadly deficient in its knowledge of
Florida geography. Florida heretofore has been content
to talk about its winter attractions, its climate, its agri-
culture, and so on, to the neglect of its geography, with
the consequence that a storm at Pensacola would react
upon Miami and Tampa in the minds of northerners. The
average northerner, and the average Floridian, for that
matter, is ignorant of the fact that the railroad journey
from Pensacola to Key West is equivalent to the railroad
journey from New York to Chicago, and that Pensacola
is as near Chicago as it is to Key West. There are
people in the North today who believe Jacksonville suf-
fered heavily from the recent storm, even though that
city is approximately 300 miles from the Palm Beaches.
They do not realize, because of their ignorance of Flor-
ida geography, that Jacksonville is almost as far distant
from the Palm Beaches as Richmond, Virginia, is from
New York City.

NEW INDUSTRY TO BUILD HERE

Detroit Business Man Plans to Start Factory

(Pensacola Journal, Sept. 27, 1928)
A new industry for Pensacola was reported yesterday
to the Chamber of Commerce by T. W. Huckle, of De-
troit, who plans to locate a factory here.
Huckle told C. J. King, secretary of the chamber, that
he is negotiating for land on which to build a plant to
manufacture stump pullers. He has a plant in Detroit
now, he told the secretary, but will move the equipment
to Pensacola.
In addition to establishing the manufacturing end of
his business here, Huckle said, he intends to establish
national sales headquarters for the implement.
Besides building stump pullers, Huckle has a boat-
building plant at Mary Esther, Fla., which he may event-
ually move to Pensacola, he told King. His stump puller
has been on the market 15 years, he said.

"IF WINTER COMES-"

(Mount Dora Topic, Oct. 4, 1928)
A unique object lesson in climatic contrasts is offered
by the display in the Chamber of Commerce window this
week, which is attracting much attention.
The exhibit consists of a pair of snowshoes, a sled, and
several pairs of ice skates, which, to the average
Floridian, are as rare articles as the proverbial Chinaman
with whiskers.
The display is of unusual interest to the younger school
children, many of whom have never seen'snow, and whose
acquaintance with ice is limited to the kind that is dis-
pensed for household use.








14 FLORIDA REVIEW


CITY IS MAILING 5,000 MESSAGES TO THE
NORTH


Chamber of Commerce Provides Double Post
Cards Without Cost


(Clermont Press, Oct. 4, 1928)
Clermont people are this week mailing 5,000 double
post cards to friends in the north who are interested in
Florida, and placing before them a concisely written state-
ment of facts concerning this city and section.
The cards may be had without cost at either bank or
at the Press office, for the penny stamp which carries
them anywhere in the United States.
Provision is made for signing the name of the sender,
so that the recipient may know whose interest in him
dictated the sending of the message, and a space is left
for a personal greeting if desired.
On the address side of the card is a view of a large,
well-laden orange tree.
The cards are furnished to the public without cost
through the activity of the Clermont Chamber of Com-
merce, which hopes in this manner to stimulate interest in
this city and section and possibly attract both winter
residents and permanent citizens to this particularly
beautiful section of the state.
The officers of the Chamber are anxious that everyone
send some of these cards, even if your list should con-
tain only a few names, and they ask that you care for
this before Saturday so that the city may get credit in
the state-wide contest being held.


THEY SHOULD COME TO WEST FLORIDA


(Chipley Banner, Oct. 11, 1928)
While Floridians during the last four years have been
discussing the development of agricultural lands and
their settlement, Canada has placed 2,804 families upon
667,472 acres, which these self-same families purchased
for $28,160,487. These figures, staggering though they
are, represent only the beginning of a land settlement
movement which in the next few years may eclipse any-
thing North America has ever seen, says the Florida State
Chamber of Commerce. Canadian land companies, which
heretofore have been operating independently, have got-
ten together recently on a uniform development program
and have organized a corporation to finance land pur-
chases. Just what the resources of this corporation will
be have not been announced, but the Canadian Pacific
Railway alone has agreed to advance up to $85,000 an-
nually for a period of five years to assist in its work.
While the Canadian program contemplates the bring-
ing of thousands of farmers from Europe, it is to be ex-
pected other thousands in the United States will be in-
duced to cross the border. These thousands of American
farmers should be brought to West Florida and the south-
east.

Young pullets need comfortable quarters now if they
are expected to start laying soon and keep it up this
winter, cautions N. R. Mehrhof, extension poultryman at
the college. Plenty of ventilation is essential, but they
should not be allowed to roost in a draft. Their house
should be dry and have plenty of sunlight, and the pullets
should not be crowded.


RABBIT BREEDING

(Volusia County Farmer, Oct. 7, 1928)
DeLand, Sept. 26.-The organization of the Orange
Belt Rabbit Breeders Association was effected at a meet-
ing held in the chamber of commerce last night. Officers
elected are: Capt. F. L. Hester, DeLand, president; O. B.
Hillier, Longwood, vice-president; J. L. Cazer, DeLand,
secretary-treasurer. Directors, N. W. Green, Harry Mc-
Lay, Harold King, Robert Synoff, all of DeLand. It is
intended to make the organization thoroughly representa-
tive of a large section of the state.
By unanimous vote it was decided to give the first an-
nual rabbit show at the Volusia County Fair, Feb. 12 to
16, inclusive, and by careful canvass of the breeders
present it was shown that not less than 300 rabbits of all
breeds would be exhibited.
During the discussion it was developed that the de-
mand for breeding stock exceeded the supply, and that
calls for table stock could not be met. Through lack of
organized publicity, it was shown, local dealers were not
as a rule handling rabbit meat, which tests show is 89
per cent digestible. This seems to run much higher than
any other meat.
Mr. Hillier, who is a noted authority on rabbitry, gave
a practical talk, quoting facts and figures that show
plainly that the industry is very remunerative.
In order that local business men might become ac-
quainted with the delicacy of rabbit meat it was served
at the noonday luncheon of the chamber of commerce, on
Tuesday, Oct. 2. Several varieties of bunnies were ex-
hibited. There were also shown clever imitations of furs
made from rabbit pelts, such as beaver, silver martin,
stone martin, muskrat, Polar fox, silver fox, black fox
and Hudson seal. A tanned leather exhibit was made
also. This, Mr. Hillier says, is tougher and finer in
grade than kid or chamois, and is now being used ex-
tensively in glove making.

If the dog, or particularly a pup, is not looking thrifty
at this time, try to discover the cause. Pale linings of
the mouth and eyelids are an indication of hookworms.
Dogs affected with tapeworms may be a menace to the
family as well as to the livestock.


FOYE REPORTS INFLUX OF TOURISTS
STARTING

(Ft. Myers Tropical News, Oct. 6, 1928)
A banner tourist season in Florida this year was fore-
cast yesterday by W. W. Foye of Winthrop, Mass., who
arrived to join Mrs. Foye of Lee street, who spent the
summer here. Mr. Foye said it was necessary for him
to make reservations on the boat a week before his de-
parture, and that the passenger list on the ship numbered
600. Half of them disembarked at Jacksonville and the
remainder proceeded to Miami.

Not all the lumber cut yearly in Florida is used for
building purposes. According to Russell W. Bennett,
secretary of the Standard Container Manufacturers As-
sociation, a quantity well up to 250,000,000 feet goes
into crates, boxes, baskets and hampers for shipping fruits
and vegetables. The citrus boxes used last season num-
bered about 17,000,000, while vegetable containers ex-
ceed 14,000,000.








FLORIDA REVIEW 15


FARMERS DECIDE TO GET CARLOTS OF
DAIRY COWS


About Sixty Head To Be Delivered Here on
November 1

(Milton Gazette, Sept. 28, 1928)
Between 40 and 60 fine dairy cows will be imported by
farmers of the Allentown community and other interested
Milton and Santa Rosa county farmers, it was announced
Wednesday following another of the meetings held under
the direction of Prof. E. M. Creel, vocational instructor
of Allentown high school.
Twenty persons attended the meeting at Allentown
school house Wednesday afternoon, at which dairying
was further discussed. Hamlin L. Brown, extension
dairyman of Florida, attended and took part in the dis-
cussions. The meeting continued from 1:30 to 4 p. m.
A survey was conducted, which revealed that farmers are
ready to buy approximately sixty cows. Arrangements
have been made to secure financial aid for the farmers
where necessary.
Mr. Brown offered helpful suggestions to the farmers
during the round table discussions lasting for several
hours. The question of securing the cows, the question
of proper feeding and marketing all came in for consid-
eration.
It is proposed to purchase the cows and have them
arrive here about November 1. Among the Milton citi-
zens who will buy cows in the shipments-probably from
Tennessee-are Homer Leonard and John B. Holloway,
S. N. Cox, W. A. Stewart and others. A dozen or more
of the most progressive Allentown farmers will buy from
one to five cows each.
Prof. Creel said today that he felt hopeful that the
present movement for acquiring good cows would result
in the establishment of a real dairying industry in Santa
Rosa county.


MIAMI PREPARES FOR "SEASON"

(Fort Myers Press,. Oct. 4, 1928)
Miami, Oct. 3.-Preparations are going forward in
rather feverish fashion here for the large influx of winter
tourists expected during the coming tourist season. Pre-
dictions are in order that one of the heaviest migrations
in the history of the state will take place. Trains, and
steamship services are being placed in order and civic im-
provements are being made.


REFRIGERATION TO BE PUT IN MALLORY
SHIPS

(Everglades News, Oct. 5, 1928)
Tampa, Oct. 2.-Plans for the installation of refrigera-
tion systems on one or more of the Mallory Line steam-
ships operating between Tampa and New York to handle
perishables from this section, was announced yesterday
by G. W. Bartlett, general agent for the line.
With the establishment of a precooling plant for fruits
and vegetables at the new Tampa Union Terminal,
Mallory Line officials investigated the possibilities of re-
frigerated marine transportation and decided to spend
$50,000 to install refrigeration machinery in one ship as


an experiment. The icing systems will be added in other
ships as the success of the plan warrants.
Refrigerated space in the first ship will provide for
handling 15,000 boxes of perishables.
The Clyde Line installed refrigeration last year on
ships out of Miami to New York, and the plan worked so
well, Mr. Bartlett said, the line is building its own ire-
cooling plant on the docks at Miami. The Clyde Line is
a part of the Atlantic, Gulf and West Indies Steamship
Company, which controls the Mallory Line.
Mr. Bartlett said Mallory Line officials were confident
refrigerated steamships would find a big demand here as
on the East Coast. Rates on refrigerated shipments had
not yet been compiled, he said, but they would be under
present rail charges for the same class of freight.


Fish poles are sometimes useful for purposes other than
fishing. For instance, Dr. E. W. Berger, entomologist
of the State Plant Board, says that a fish pole is a good
implement with which to fish the fall webworm. With a
long pole one can twist out the webs and destroy the
worms. An auto truck or wagon can be used with a
platform for reaching the tops of tall trees.


AZALEA PLANTING DRIVE WILL START
TOMORROW

Civitan Committee Will Make House to House
Canvass Around Several Lakes

(Reporter Star, Oct. 7, 1928)
The Civitan azalea planting campaign will begin to-
morrow afternoon with a house to house canvass around
lakes Eola, Lucerne, Cherokee, Park, Dot and Adair, ac-
cording to H. H. Dickson, chairman of the committee.
The Reporter-Star received the following letter from
Mr. Dickson in regard to this latest movement for fur-
ther beautification of the City Beautiful:
May I trespass on your space for a few lines to re-
mind the public, and particularly those living on and near
the several central lakes in the city, that the Civitan
azalea planting campaign begins Monday afternoon, and
a house to house canvass will be made on and around
lakes Eola, Lucerne, Cherokee, Park, Dot and Adair.
Orders for azaleas will be received from citizens in all
parts of the city and it is hoped that every householder
in Orlando will buy at least one plant before the cam-
paign is closed.
Already a number of orders have been taken over the
telephone and by mail. One prominent business man
yesterday sent in his check for a dozen plants, part of
them for his own home and part to be donated to the
country club. Everybody in the city can do something
in this campaign and every flower planted will add that
much to the beauty of our city.
Very truly yours,
H. H. DICKSON,
Chairman Civitan Azalea Committee.

Now is the time to make sure that poultry and the
premises they occupy are free from all sorts of parasites.
It is possible to dip poultry in August to kill lice without
much danger from colds. Chicken houses should be
thoroughly disinfected, since many parasites multiply
rapidly in hot weather.










FLORIDA REVIEW


BERRY SETTING IN FULL SWING

Cabbage Planting Urged Here as Crop Fails in
Northern States

(Plant City Courier, Oct. 5, 1928)
Strawberry planting is in full swing at present, al-
though many thousands of plants have already been set
in this section, C. P. Wright, county agent, declared yes-
terday. The planting season ordinarily ends about the
middle of October, but may run a bit later this year on
account of weather conditions which have delayed plant-
ing.
Plants are in exceptionally fine shape now, and appar-
ently, we will have a good crop of berries this year. Much
new ground has been set to berries this year, in augment-
ing the old ground which has again been put to produc-
tion of the same kind.
Last week a representative of the Seminole Land De-
velopment Company of Miami visited Mr. Wright, seek-
ing some 300,000 to 500,000 plants for his company at
Miami. Most of the plants in this section have already
been sold or put to use, Mr. Wright stated.
Interest in planting' cabbage here this year is greater
than any preceding year, Mr. Wright stated. In other
states, where cabbage is ordinarily a good crop, bad
weather, high water and like troubles have damaged the
crops so that a considerable demand should result this
year.
Truckers are urged to raise more cabbage because of
the dearth in our northern states, Mr. Wright intimated.
Good prices will be available, it is pretty sure, because of
the lack in other states.

BANANA IMPORT PLANS BREWING

Pensacola and Panama City Are Expected to
Profit by Proposals

(Times-Union, Sept. 26, 1928)
Pensacola, Sept. 25.-An interesting rumor in railroad
circles is being given some credence in West Florida, a
section of the state which will vastly benefit should said
rumor work out as industriously as it is being circulated.
This rumor has to do with importation of bananas through
gulf ports, and particularly through several points in-
cluding the port of Pensacola. It has the appearance of
truthfulness, for it has reached here from other parts of
the state.
The rumor connects the alleged sale of the St. Andrews
Bay railroad with the handling of bananas, and as that
railroad line has its terminus at Panama City, of course
that Bay county town will reap the benefit of the re-
routing of cargoes of bananas in the future.
Gossip has it that the United Fruit Company is seeking
an outlet or an importing spot at Panama City. Just
what has caused the reported move to change its base
is not known here, but the rumor has it that the short line
railroad above mentioned, which was built through the in-
strumentality of Minor G. Keith and associates, will
shortly be used over which to handle the products of the
tropical forests. Of course the Keith interests, which
are largely represented in the United Fruit Company, or
have been in years past, will not acquire the railroad line
and the fleet to handle the tropical fruits. An import-
ing company cannot use or own both steamships and rail-


roads. Uncle Sam's departments directing transportation
questions do not allow such. But the railroad line is said
to be a possible purchase by. a larger company. One
rumor had it that the Southern was interested. The other
that the Central of Georgia would be the new directing
agency for the Bay county line, and over that, under the
reported arrangements to be perfected shortly, will move
the bulk of the United Fruit Company's cargoes. At the
present time these ships call at other gulf ports. That
arrangement seems to be satisfactory, so far as it goes,
but there appears to be a desire to acquire other import-
ing facilities, and West Florida seems to be the attraction
in this line.

J. R. Watson, entomologist of the experiment station,
is advising citrus growers to poison army worms that
appear in large numbers on cover crops in groves. If the
crop is cut immediately, the worms are likely to defoliate
the trees, causing serious damage. Poison bran bait will
not make the cover crop unfit for use as hay if it is not
cut within a few days, it was explained.


NORTHERN PAPER PRAISES FLORIDA

"Ponce de Leon Did Not Go Far Wrong," Says
the Chester (Pa.) Times

(Hollywood News, Oct. 4, 1928)
The Chester (Penna.) Times, one of the influential
papers of the Keystone State, has commented editorially
on the storm which visited a part of Florida a few weeks
ago. The opinion of the editor is most optimistic and
bespeaks well for Florida. He says:
"Florida once more is visited by a hurricane originat-
ing in the Caribbean Sea and reports tell of great prop-
erty loss and heavy loss of life. First impression is that
Florida is a rather unhealthy place to either choose for a
permanent residence or to visit. This is far from true.
"The land, which is the play-ground for the eastern
and middle part of the United States during the winter
months, is blessed by nature in such fullsome measure as
to make it one of the most attractive spots on the globe.
Ponce de Leon did not go far wrong in seeking the myth-
ical fountain of youth. With the exception of the equi-
noctial period at this time of the year, Florida is one of
the safest and one of the most enjoyable places within
traveling range. Anyone fortunate enough to have the
inclination and the means should not hold back because
of the late summer storms. The terrific gales are un-
fortunate, and at the same time are few and far between.
For 50 weeks of the year Florida is just about ideal.
The storm damage soon will be a memory and by the time
the winter influx sets in there will be little trace of this
most recent visitation of the elements.
"All of which makes one ponder on the fact that
Chester is extremely lucky in the matter of weather, the
storm gods having apparently failed to list this particular
busy industrial town."

Seminole county this winter will have at least 100
acres of grape vineyards planted and growing, a survey
of the county made recently indicated. Ten acres of
grapevines are now growing near Longwood, south of
Sanford, and preparations are being made to set out
more than eighty additional acres between now and
January 1st.


FLORIDA


REVIEW




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