floriba 3Reb itb
PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
OCTOBER 1, 1928
TABLE OF CONTENTS
Florida in Iowa .... ...... ................ .... ...... ............ .......... 1
The Trend of the M markets ........... .................................... ...........
Special Bulletin to Members of the Florida Citrus Growers
Clearing H house A association ...................................................... 3
C a r-L ot S hip m en ts .......................................................................... ... 3
The Prairies W ill Produce .................................................. ... 4
Tampa Will Get New Steamship Service ............................ ..... 5
New Rail Lines Will Tap Sugar Lands on Lake........................... 5
Easter Lily Bulb Growing Success .. .................................. ...
Plan New Plant at Frostproof... ................................. .............. 6
Florida's Mineral Output $145,497,818 in Ten Years...... ............ 6
Elephant's Ear Produces Bloom................................................. 6
Big Company to Grow Grapes in Putnam County. ....................... 6
Florida Has Many Mineral Water Springs ............................... 7
Florida Pines Show Increase of Profit ..................................... 7
Eighteen Million Boxes Estimated in Next Citrus Crop............... 7
Putnam Has Thirty-eight Acres in Ferns..................................... 7
Florida Exhibit at Iowa State Fair (Illustrations) ......................8-9
DeLand the Place for New Industry ............................................. 10
Bulb Crop of Volusia Brings Large Amount................................... 10
County Plans Big Exhibit for Tri-State Fair............................ 10
Florida Described as Vast Sanitarium by Dr. Kellogg................... 11
Seaboard Air Line to Put on Line of Busses ................................ 11
138 Head of Beef Cattle Are Sold by Carlton Ranch ................... 11
Ocklawaha Packing House Nearly Ready.................................. 12
Orange Juice Sales ........................................................................ 12
Cigar Factory Pay Roll Reaches Record Figure ............................ 12
Poultry Adviser to Assume Duties Soon ........ ............................. 12
120 Pounds Sugar Beet Seed Arrives ..................................... ......... 12
Cooperative Egg Body Output Over 1,500,000 in Year................ 13
Florida Produces Crop Big Pimento Peppers .............................. 13
Fern as an Industry ................ .. 13
Local Market Ships First Carload of Hogs .................................... 13
Florida Agriculture Compared ............................. ............... 14
A agricultural R reports ... ............................................................ 14
Silk M ill M oves to Florida.................................. ....................... 14
Pensacola Is Ready for Big Banana Trade .............................. 15
6,487 Days W ith Sunshine ............................................................ 15
E verglades N ew s .................................................................................. 15
Lum ber E exports ............................ ........................................... 15
A B rooksville F actory ............................. ...................................... 16
Florida Needs the Farming Element....................................... 16
Tampa Leads Southern Cities................................... ..................... 16
P ou ltry P lan t ....................... .............................. ............................ 16
FLORIDA IN IOWA
( 1HE State Department of Agriculture has
Just exhibited the products of Florida for
the first time at a State Fair of another
state. The experience might be of inter-
est if put on printed page.
With the belief that a display of our varied
staple and sub-tropical products might prove
educational and convincing to our western
neighbors, the Iowa State Fair at Des Moines
was chosen as being the best mid-western fair
at which it was possible to take a Florida ex-
hibit this season. Iowa, be it remembered, is
one of the nation's best farming states, leading
them all in her corn yield per acre and also in
the percentA'e of her land under cultivation.
It might also be well to state here that Iowa is
the state which has contributed so many of her
citizens to the population of Florida's friendly
rival on the Pacific coast-the State of Cali-
fornia. Iowa has a great State Fair, with
grounds, buildings, equipment and funds to
place it well to the front among American fairs
and to draw an attendance each year well up
toward the half-million mark.
The Florida exhibit was staged in Machinery
Hal, the same building which sheltered the ex-
hibits from California, Texas and Canada. It
comprised a great variety of our fruits, grains,
grasses, hays, cotton, sponges, sugar cane, trop-
ical plants, cocoanuts, minerals, seed and shells.
In addition, there were numerous reels depict-
ing the different phases of Florida's life, such
as her fishing, hunting, water sports, her truck-
ing and fruit industries, highways and tourist
scenes. A picture of the booth appears in this
issue of Florida Review. Around one-quarter
million people visited this booth and looked at
the display. Registrations of those desiring ad-
ditional information about the State aggregated
about two thousand and came from citizens of
nineteen American states and two foreign na-
tions-Canada and Siam.
Several thousand folders and pieces of litera-
ture, and souvenir shells from Florida beaches,
were distributed. Hundreds had their first
taste of avocados and other South Florida
fruits, which were served during the Fair. On
the opening night of the exposition a Florida
radio program was put on over Station WHO
at Des Moines, featuring Suwanee River and
other songs by a quartet, and three short talks
inviting the Westerners to attend the State Fair
and visit the Florida booth. This program re-
sulted in an increased interest and attendance
at our display.
What was the reaction of the typical mid-
westerner to the display of Florida products?
Most interesting indeed, and in some cases
2 FLORIDA REVIEW
amusing. To the Iowan, proud of his state's
great corn yields, it was very difficult to believe
that Florida, too, grows corn. When shown the
display of corn and told that 100-bushel yields
were possible here, the westerners were, as a
rule, slow to believe it. Some of them actually
asked if the corn on display had not been bought
in Iowa. The same thing was true of our hays
and grasses, our Irish potatoes and our oats.
Shown on the same table with tropical fruits,
they proved a diversity of soil and climate diffi-
cult of conception by the people of the West. It
was hard to think that the same state which
grew sapodillas, mangoes, pineapples and avo-
cados also grew Irish potatoes, tobacco, soy
beans and oats.
Those westerners are practical minded. They
like to see utility as well as beauty. Some ad-
mitted their admiration for the delicate tints of
the sea shells, but likewise suggested that these
shells ought to make good buttons. Others were
frank to confess admiration for the prudence
with which Nature had protected the cocoanut
by wrapping it with two tough hulls and a thick
padding of fibre, but were free to venture sug-
gestions that this fibre should be utilized for
some good purpose, and were apparently re-
lieved to know that door-mats, mops and
brushes could be made from it. The Spanish
moss draped over the Florida booth elicited ex-
pressions of admiration-and also many well-
meant intimations that it should be devoted to
purposes other than decorative.
This utilitarianism of the western people
ought to be a helpful lesson to Florida. Doubt-
less we might apply those fine traits to the de-
velopment of our latent resources.
What do the westerners want to learn about
Let us give below a few of their requests,
written on registration cards. In addition to
hundreds of questions as to staple crops, dairy-
ing, etc., requests were filed for information
Literature for school work
Hunting and fishing
General business conditions
Honey production in Florida
Musical opportunities in Florida
Bird life in Florida
Condition of land around Lake Okeechobee
The success of the Florida venture at Iowa's
big State Fair cannot be questioned. Many
thousands of people in that State and the neigh-
boring states saw for the first time what Florida
soil and climate produces. Hundreds expressed
their intentions to visit Florida this winter.
Hundreds are interested in our agricultural pos-
sibilities and may become citizens of our state.
Iowa and the mid-west know Florida a little
better than ever before, and we believe that
this knowledge means much for our friendship
and for our future business and social status.
THE TREND OF THE MARKETS
(Progressive Farmer, July 21, 1928)
The following figures show for each product named the prices a week ago, a month ago, a year ago, and the
average pre-war (1910-1914) prices. New York prices are used for cotton; Georgia prices for peanuts; Atlanta,
Ga., prices for cotton seed, and standard Chicago prices for other products listed:
Last Week Month Ago
Cotton, spot m iddling, lb..................................... ............
Cotton seed, per ton in carlots......................... .......
Peanuts, No. 1 Spanish, shelled, lb............... ......
Potatoes, Wis. Round Whites, cwt...............................
Hogs, average, cwt ................ .................... .......
Steers, medium, native, cwt. ............................. ............
Eggs, fresh firsts, doz................................... ..... .........
Hens, live, lb ................... ....... .....
B utter, E xtras, lb ...... ..... .............................. ..............
Wheat, No. 2 Red Winter, bu...................................
C orn, N o. 2 m ixed, bu ......................................... ..........
Oats, No. 2 White, bu. ....................................... ...
H ay, N o. 1 Tim othy, ton................... ............ ...............
New York October cotton futures (last week), 21.91.
Year Ago (1910-14)
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
NATHAN MAYO............. Commissioner of Agriculture
T. J. BROOKS........ ..... Director Bureau of Immigration
PHIL S. TAYLOR ......... ...............Advertising Editor
Entered as secondcllass matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
OCTOBER 1, 1928
SPECIAL BULLETIN TO MEMBERS OF THE
FLORIDA CITRUS GROWERS CLEAR-
ING HOUSE ASSOCIATION
(Florida Clearing House News, September, 1928)
Following out the provisions of the Growers Contract,
relative to publication of the names of all shipping agen-
cies who are members of the Florida Citrus Growers
Clearing House Association, the following list is hereby
announced as the shipper-membership of the Association
as of August 29, 1928.
The names of the members and their addresses follow:
Acme Fruit Co., Ft. Pierce, Fla.
Adams Packing Co., Auburndale, Fla.
Alexander & Baird, Beresford, Fla.
American Fruit Distributors, Inc., Jacksonville, Fla.
American Fruit Growers, Orlando, Fla.
F. C. Armstrong, Palmetto, Fla.
Ellis G. Blake, Lake Helen, Fla.
A. H. Bourlay, Leesburg, Fla.
F. W. Bredow, DeLand, Fla.
R. W. Burch, Inc., Plant City, Fla.
G. A. Carey, Inc., Plant City, Fla.
W. C. Cartlege, Leesburg, Fla.
Chase & Co., Orlando, Fla.
Chester O. Fosgate Co., Orlando, Fla.
David Bilgore Co., Clearwater, Fla.
DeLand Packing Co., DeLand, Fla.
Edwards & Weller Fruit Co., Thonotosassa, Fla.
Ellis Chase & Co., Lakeland, Fla.
Emca Fruit Co., Crescent City, Fla.
Estate of John B. Stetson, DeLand, Fla.
Fellsmere Growers, Inc., Fellsmere, Fla.
Florida Citrus Exchange, Tampa, Fla.
Florida Mixed Car Co., Plant City, Fla.
Florida United Growers, Inc., Jacksonville, Fla.
Ft. Meade Packing Co., Ft. Meade, Fla.
F. E. Godfrey, Orlando, Fla.
Gregg Maxcy Co., Sebring, Fla.
A. C. Haynes, DeLand, Fla.
A. S. Herlong & Co., Leesburg, Fla.
W. A. Johnson, Arcadia, Fla.
J. W. Keen, Frostproof, Fla.
R. D. Keene & Co., Eustis, Fla.
Thos. E. Ladd, San Mateo, Fla.
Lake Charm Fruit Co., Oviedo, Fla.
The Lakeland Company, Inc., Lakeland, Fla.
Lee County Packing Co., Ft. Myers, Fla.
J. C. Lee, Leesburg, Fla.
Lovelace Packing Co., Winter Haven, Fla.
J. P. Lyle, San Mateo, Fla.
Mammoth Groves, Inc., Lake Wales, Fla.
L. Maxcy, Inc., Frostproof, Fla.
Milner O'Berry Packing Co., St. Petersburg, Fla.
Montgomery-Snider Co., Inc., Tampa, Fla.
W. H. Mouser & Co., Orlando, Fla.
Nelson & Co., Oviedo, Fla.
Noggle & Kirkpatrick, Winter Haven, Fla.
Okahumpka Packing Co., Okahumpka, Fla.
K. S. Parrish, Parrish, Fla.
Peace River Fruit Co., Ft. Meade, Fla.
Richardson-Marsh Corp., Orlando, Fla.
Roberts Bros. Co., Inc., Avon Park, Fla.
B. H. Roper, Winter Garden, Fla.
S. J. Sligh & Co., Orlando, Fla.
St. Johns Fruit Co., Seville, Fla.
Forrest B. Stone, Maitland, Fla.
Sunny South Packing Co., Arcadia, Fla.
C. H. Taylor, Wauchula, Fla.
Valrico Growers, Inc., Valrico, Fla.
P. H. Varn Co., Plant City, Fla.
Welles Fruit Co., Arcadia, Fla.
West Frostproof Packing & Canning Co., West Frost-
G. H. White, St. Cloud, Fla.
White City Fruit Co., White City, Fla.
(Report of State Marketing Bureau)
Many inquiries are received each year for the annual
report of Commissioner Rhodes, giving the fruit and
vegetable shipments from Florida for the previous sea-
son. As the report of total shipments of fruits and veg-
etables from Florida from September 1, 1927, to July 31,
1928, express and boat shipments included, has just been
completed, it is given below:
Oranges .............. ..... ............... ........ .. 18,613
G rapefruit ................................ ............. 18,147
Tangerines ................ ................. ........ 1,116
Celery ............... .................... ........... 9,895
W aterm elons ........................................ 9,572
Tom atoes ...................................... ...... 8,391
Potatoes ............ ................... ........... 7,899
M ixed Vegetables ................................... 3,683
Beans ....................... .. ... .. .... .... 3,394
Peppers ............. .................... .. ........ 2,283
Cukes ............. ............................ ......... 1,718
Lettuce ............. ...................... ........ 1,630
Cabbage .............. ... .............. ........... 1,532
Straw berries ........................................ 662
Eggplant .................. ... .......... .... ... .. 234
Romaine ................ ........ ............. .. 187
Sw eet Potatoes ....................................... 186
Corn .............. .. ....... ........... ....... 122
Grapes .................... ........ ...... ......... 70
Pineapples .................. ................. ..... 57
Blueberries ................................. ..... .. 20
Cantaloupes ...................................... 18
Cauliflower .............. ..................... .. 14
Carrots ............................. ... ........... 3
Miscellaneous commodities not otherwise shown, ap-
proximately 90 carloads.
The total volume of perishables shipped from Florida
during the 1927-28 shipping season amounted to 89,536
THE PRAIRIES WILL PRODUCE
(By George Kenneth End)
According to the Florida State Geological Survey
there are some three thousand square miles of territory
in the state designated as "prairie land." This vast area
has for the most part been relegated to a free range for
cattle. The only points in these great plains that have
been scratched with a plow are the hammocks, which are
themselves small in extent and as a rule are surrounded
by boggy sloughs. It has probably always been self-
evident that the hammock soil would respond to cultiva-
tion and for this reason the pioneer in the region chose
the hammock for his farm. The sea of saw palmetto,
wire grass, oak runner and all the rest of the desolate
vegetation surrounding the hammock-the prairie land-
Our particular piece of land, acquired during the boom,
is in native parlance "as sorry as any prairie land."
After we had cleared ten acres we attempted to inform
ourselves as to the adaptability of our soil for truck gar-
dening. The tendency of those whom we questioned was
to discourage us, but still we were unable to learn of
any instances in which truck farming on the prairie soil
had even been tried. There was apparently a long
fostered superstition that the prairie land was good for
nothing and the natives let it go at that. Although we
are natives of Wisconsin we adopted the Missouri slogan
that we wanted to be shown and we went ahead abso-
lutely open-minded to prove to our own satisfaction
whether our land was productive or not.
After our ten-acre tract was cleared and fenced we
applied a ton of hardwood ash to the acre to eliminate
the sourness. This operation took place a year before
we commenced to farm the land. When we commenced
farming operations last December we decided that we
would use no commercial or other fertilizers during the
first year. Our reason for eliminating this practice was
to ascertain whether the soil had anything in the way of
plant food itself to offer. Naturally, we were cautioned
that without fertilizer our seeds would not even sprout.
I can't say that we were optimistic with all the warnings
we got, but we certainly were not discouraged.
The thought occurred to us that this sorry land of
ours, so popularly condemned, was adjacent to land that
produced bounteously practically everything under the
sun. Our land got the same quality and same amount
of that sunshine that has made Florida famous, 365 days
in the year. We were not afraid of a rainy season,
although there are no large drainage ditches near our
land, because we knew that we were situated sixty feet
above sea level and that the sea was only a matter of
fifteen miles distant and that water has the habit of
running down hill. But there were people who told us
that when a regular old-time rainy season came along
we could float over the top of our barbed wire fence in
a boat. We were told that the timber land not two miles
distant from our prairie land was fine truck land. We
examined the soil of this timber land and found it to be
identical with our own and it occurred to us that there
must be lots of stuff in our soil that the timber had
seeped out for its nourishment on the other.
We put in three acres of white potatoes December
22nd. We used a mercuric salt solution to disinfect the
cut seed. This practice was frowned upon by our neigh-
bors who remarked that the disinfection would prevent
the seed from sprouting. We got about a ninety per
cent stand. The 27th of January when that sudden
freeze came along our plants were ten inches high,
healthy and vigorous. Due to the fact that the circula-
tion of air out there in the prairie moderates the cold to
a large extent, the ground temperature did not fall below
30 degrees until 1:30 o'clock that morning. As there was
a slight but steady breeze from the north we lighted
our prairie litter smudges, which cast a heavy smoke fog
over the entire potato patch. All went well until two-
thirty when the breeze quit and a dead calm let our
smudge go straight upwards and the cold settle over the
The smudging undoubtedly was beneficial however, as
we got our new sprouts a week later from the base of
the old stems instead of from the tubers as is sometimes
There were two more frosts which nipped some of the
leaves and as a climax three weeks before harvesting,
after the plants had been laid by, a young tornado swept
over the field, badly shriveling the leaves and even break-
ing many of the stems.
There was scarcely any rainfall during the period the
potatoes were growing and we had no facilities at that
time for artificial irrigation.
In spite of these various setbacks, all beyond our con-
trol and in no manner connected with our "sorry" land,
we harvested over a hundred and fifty bushels of mar-
ketable potatoes. The harvest ran mostly to No. 2s, but
the entire crop was of excellent quality with no trace of
scab or other diseases. We are satisfied that given
normal climatic conditions the prairie soil will produce
white potatoes second to none.
An acre each of cauliflower and beets were entirely
gormandized by rabbits. Poison, traps and a rifle by the
light of the full moon, all failing to discourage the
rampages of these pests, we decided that one-inch mesh
wire, with four inches buried in the ground, was the only
practical means of discouraging the invasions. I may
say that what little we salvaged of these crops proved
beyond a doubt that they are both well suited for the
Several acres of tomatoes did splendidly. They were
planted from seed and like everything else had no fer-
tilizer or side dressing of any kind. Severe and unsea-
sonal windstorms just at the time that the fruit was
maturing blemished much of it so as to make it unmar-
ketable, but it was all of splendid shape, size and flavor.
Our field produced the first okra to be seen in the local
markets, as well as white squash, eggplants and golden
bantam sweet corn. We estimate conservatively that the
squash produced at the rate of four tons to the acre,
granting that it is picked at a medium stage of maturity.
The golden bantam ears averaged six inches in length
with perfect kernel rows and was practically free from
The cantaloupes we raised were said to be the finest
ever seen in this locality. We are being urged to put in
a large acreage of this fruit for spring harvest. The fruit
was large, with a very small seed cavity, the flesh being
salmon colored and deliciously juicy.
Cucumbers also gave surprising results. The plants
were not troubled with any pests and the abundant
cucumbers were of fine color and shape.
Radishes, leek, carrots and beans all produced well.
Peppers on the contrary, for some reason we have been
unable to determine, did not thrive.
In view of our pioneering on this prairie soil the
Federal Department of Agriculture invited us to try out
a number of their plant introductions. They have fur-
FLORIDA REVIEW 5
nished us with rhizomes of various forage bamboos, all
of which are doing very well, and also a variety of taro
and yautia corms. These latter we find do very well and
make an excellent substitute for potatoes and we would
advise every Florida farmer to put in at least a small
acreage of these. The variety known as the Sentah Yam
(SPI No. 17236) seems to us to offer the greatest possi-
bilities as a commercial crop. The cooked corms of this
item resemble in flavor the vegetable oyster and are
highly nutritious. Of course the public will have to be
educated to this new vegetable-before any large acreage
devoted to it will be profitable.
We have now passed our experimental work and for a
fall crop we are planning to put in cucumbers.
One other thing that appears to be the motive for a
great deal of prevailing argument is the question of the
free range for cattle. Now, personally, in our locality we
have found that as far as truck farming is concerned the
rabbits, which are protected by the game laws, are a
much greater nuisance than the free range cattle. Per-
sonally, we would have a fence around our tract simply
because we take pride in possession, whether there were
cattle, rabbits, or whatnots to contend with. As a matter
of fact it seems to us that for a long time to come there
will be plenty of room on these prairies for both cattle
and truck farmers, and if the truck farmer knows his
stuff he will find ways and means of penning these docile
cows on his acres and cut down his fertilizer bill to a
large extent. We have penned close to five hundred head
of cattle in our field nights for the past three weeks and
we estimate that this will be equal to a quarter ton of
commercial fertilizer per acre.
Summarizing, the only thing that we have found to be
wrong with the Florida prairies is rabbits and rattle-
snakes. We would advocate a bounty on both of these
items. We think that it would be a fine thing if the
State of Florida established a rattlesnake farm such as
they have in Sao Paulo, Brazil, for the purpose of ex-
tracting the venom and manufacturing the anti-venum.
From what I have seen of these DeSoto county crawlers
they could compete with anything that South America
could produce and it seems a shame that we are obliged
to import this stuff and pay ten dollars a shot for pro-
tection. I believe that a large part of this imported anti-
venom is sold to the ultimate consumer in Florida.
Charity begins at home-let's have our own little state-
operated anti-venum farm. As a final shot we wish to
register our agreement with Brisbane, that if the land is
in Florida it is good land.
TAMPA WILL GET NEW STEAMSHIP
(Tampa Times, Aug. 15, 1928)
A weekly service from Philadelphia to Tampa via New
Orleans will be inaugurated by Moore and McCormack,
Inc., agents for the Commercial Steamship lines. The
service will begin August 22 from Philadelphia and Sep-
tember 1 from New Orleans.
Steamers will leave from Philadelphia Wednesday at
noon and sail from New Orleans to Tampa and St. Peters-
burg every Saturday at the same hour, arriving in Tampa
every Monday forenoon. On the return to Philadelphia
steamers will sail Tuesday.
Direct passenger and freight shipping service between
St. Petersburg, Tampa and Pensacola will be established
this winter by the Gulf & Southern Steamship Company,
if present plans materialize.
NEW RAIL LINES WILL TAP SUGAR LANDS
Two Railroads Building Link Into Clewiston
(Tampa Tribune, Aug. 20, 1928)
West Palm Beach, Aug. 19.-(A. P.)-Work has been
started on construction of 18% miles of railroad around
the southeastern shore of Lake Okeechobee, connecting
the towns of Clewiston, center of the Everglades sugar
industry, and Chosen. The new trackage will provide
transportation facilities for hitherto isolated territory.
Both the Atlantic Coast Line and the Florida East
Coast railroads are pushing tracks into this section, the
combined expenditure to total approximately three-
quarters of a million dollars. Work on both lines is ex-
pected to be completed November 1, and large forces
have been put into activity to speed the operation.
The Atlantic Coast Line has contracted for the con-
struction of eight and one-half miles of road, extending
east from Clewiston to the lake harbor development on
the Miami canal, where it will connect with the Florida
East Coast's 10-mile extension from the Chosen-Belle
Glade freight station to the Miami canal. Florida East
Coast construction forces are building this section of
track. The new East Coast link will complete that rail-
road's loop of the southeastern shore of Lake Okeechobee,
as a line is already in operation from Okeechobee to
Construction of these new rail links was started after
the Southern Sugar Company, developing an immense
acreage in cane lands and erecting a large sugar mill at
Clewiston, announced having taken large additional tracts
of Everglades lands into its holdings for future develop-
EASTER LILY BULB GROWING SUCCESS
(DeLand Sun, Sept. 7, 1928)
The commercial growing of Easter lilies is the chief
interest of F. W. Bender, of Sanford, who was a visitor
in this city today conferring with T. A. Brown, county
Mr. Bender is connected with the Easter Lily Bulb
Association of Sanford, which is working for the develop-
ment of the commercial growing of lilies in the central
part of the state.
There are approximately 60 growers in central Florida,
Mr. Bender stated, most of them working as yet in a small
way. The association has been organized for two years,
and it is believed by Mr. Bender and other members of
the group that progress has gone far enough now to as-
sure its success.
The industry is still in its infant stage, the work during
the last few years consisting chiefly in teaching growers
how to grow lilies in the most satisfactory manner, elim-
inating stock and building a foundation for commercial
production on a large scale.
Mr. Bender has been working with lilies and other bulb
plants for more than three years and has been exception-
ally successful. The market, he says, is good. It is
largely in the north among the forcing houses.
Mr. Bender has also worked with the hybrid amaryllis
and has one of the largest plants in the state. The strain
grown is the strain established by Theodore Meade, of
Oveida, and is considered by experts as the finest strain
in the United States.
PLAN NEW PLANT AT FROSTPROOF
Fruit Products Company Project Announced
(Tampa Times, Aug. 7, 1928)
Frostproof, Aug. 7.-Frostproof, one of the important
citrus centers of the state, with seven packing plants and
a large canning plant, is to have a new citrus industry,
the Continental Fruit Products Company, organized by
H. A. McIlvane, of Cleveland, Ohio, and associates. It
is the outcome of tests made to determine if a new con-
tainer for citrus fruit products could be made.
The experiments were so satisfactory that Mr. Mc-
Ilvane resigned from his position as expert physicist with
the General Electric Company, and is going to put his
new ideas, which are protected by patent, to work as
soon as proper buildings can be erected.
The first idea is to make a "container" out of the hull,
or peel, of the orange, from which the inside has been re-
moved to make marmalade. The peel is to be hardened,
and into this the marmalade is poured and sealed.
The next idea is to have a by-product plant in order
that every scrap may yield its share of pectin, ether,
essential oils, and the like, for making citrus soaps, face
creams, etc. These, also, are to go in orange peel con-
tainers, which are not edible. The marmalade containers
FLORIDA'S MINERAL OUTPUT $145,497,818
IN 10 YEARS
1916 to 1926 Report Is Issued by Geological
(Tampa Times, Sept. 3, 1928)
Tallahassee, Sept. 2.-Nearly $150,000,000 worth of
minerals have been produced in Florida during the 10-
year period from 1916 to 1926, inclusive, the nineteenth
annual report of the Florida Geological Survey discloses.
The report, just made public by State Geologist Her-
man Gunter, gives the valuation of all minerals for each
year, from 1916 to 1926. The totals for the 10 years
bring the output altogether to $145,497,818.
The value of the production for 1926, the latest year
for which the department has compiled figures, was only
about $3,000,000 short of that of 1920, an abnormal
period brought on by the World War, when large ton-
nages of phosphate mined and held in storage during the
war were sold, accounting for the large value of mineral
products for that year.
The value of the production for 1926 was $20,724,487,
or about $15,000,000 more than that of 1916, which was
The mineral products reported upon include the various
divisions of phosphate and kaolin, Fuller's earth, peat,
zircon, ilmenite, monazite, rutile, lime, limestone, flint,
common brick, pottery, tile, sandlime brick, sand, gravel
and mineral waters.
Following were the total valuations of each production
for the years 1916 and 1926, showing the great advance
in the output value:
Phosphate: Land pebble, $3,874,410 and $8,218,200;
hard rock, $295,755 and $465,308; soft rock, no total
recorded in each year. Total value of phosphate for the
two years, $4,170,165 and $8,683,508.
Kaolin, Fuller's earth, peat, zircon, ilmenite, monazite
and rutile, $784,799 and $2,155,458.
Lime, limestone and flint, $529,373 and $7,511,747.
Common brick, pottery, tile and sand-lime brick,
$371,156 and $689,856; sand and gravel, $42,352 and
Mineral waters, $15,676 and $200,616.
The figures were gathered by the state survey through
the cooperation of individual producers over Florida and
the U. S. geological survey.
The report of the geologist also gives the production
and value of phosphate rock in Florida from 1900 to
1926. The product is one of the most valuable mined in
the state, and one which forms an important industry.
In 1900, the total production in long tons of phos-
phate rock was 706,243 and value $2,983,312. These
figures jumped to 2,708,207 long tons in 1926, valued at
$8,683,508, or about 2,000,000 tons and $6,000,000.
In 1926, a total of 2,591,943 long tons of land pebble
were produced, valued at $8,218,200, and 116,264 long
tons of hard rock, valued at $465,308. No production
of river pebble or soft rock was reported upon separately
in the report.
ELEPHANT'S EAR PRODUCES BLOOM
(Palatka News, Sept. 8, 1928)
Do elephant ears or hymenoium crinitum bloom?
Yes, but only in Florida, for horticulturists have re-
peatedly denied that these large ferns bloom.
It remained for Putnam county to produce the first
elephant ear bloom, thirteen inches long and four and
one-half inches wide, a beautiful creamy white. Mr. and
Mrs. Ira C. Larkins, of near Sunny Heights, about a mile
and a half from Palatka, are the proud possessors of this
rare bloom and Mr. Larkins was exhibiting it around
the city today.
The plant is only a year old but it received plenty of
moisture during its growth, having been planted directly
under the eaves of the house. Nearby were similar plants
eight to ten years old, but these have never produced a
bloom. Mr. Larkins states that the leaves of the young
bloom-bearing plant are unusually large and the plant
proper has grown within a year to eight feet in heighth.
Elephant ear plants are polypodiaceous ferns, accord-
ing to Mr. Webster, and were first grown in the East
and West Indies. The leaves are used by the natives
to allay inflammation.
The leaves of the giant plant measured 311% inches
across and 51 inches from tip to tip. The leaves were
suspended on a huge stalk six feet above the ground.
BIG COMPANY TO GROW GRAPES IN
(Baker County Reporter, Aug. 31, 1928)
A $500,000 organization has been formed in Putnam
county for the purpose of developing 1,000 acres of vine-
yards. The company has bought 1,600 acres of land
north of Pomona and will begin work within a short time
to get the first 200 acres ready to plant this year. The
land which will be planted in grapes lies on state road
No. 3, and for some time has been out of cultivation.
FLORIDA REVIEW 7
FLORIDA HAS MANY MINERAL WATER
(Polk County Record, Aug. 30, 1928)
Tallahassee, Fla., Aug. 30.-(A. P.)-Florida possesses
forty-one springs and wells "with curative values notable
for purity," the report of the Florida Industrial Survey,
just released, shows.
The springs and wells listed in the report are dis-
tributed over twenty-five counties of the state, with some
of the various sections including more than one. The
counties boasting of the waters are the following:
Marion, Manatee, Escambia, Duval, Citrus, Pasco,
Manatee, St. Lucie, Seminole, Clay, Pinellas, Taylor,
Volusia, Dade, Bradford, Columbia, Polk, Suwannee,
Alachua, Hillsborough, Nassau, Wakulla, Hernando,
Orange, Putnam and Hamilton.
The bottling and sale of mineral waters in the state is
a comparatively undeveloped industry, the survey says,
with $1,680,895 gallons disposed of in 1925, amounting
FLORIDA PINES SHOW INCREASE OF
(Perry Herald, Aug. 30, 1928)
With "thinnings" and gum to help out while the trees
are approaching merchantable size, timber farming can
be made a profitable industry in Florida. Second growth
timber in Florida, where there is a long growth season
and abundant rainfall, reaches merchantable size at a
comparatively early age. Pines are unusually prolific.
Millions of acres of young growth in Florida have passed
well beyond the seedling stage, the trees having reached
the sapling or pole size. With care they will be ready
for their first thinning in a few years. Many farmers
will make enough from thinnings on their land to pay for
taxes and labor.
There are 17,600,000 acres of pine lands in Florida.
There are 12,000,000 acres which if stocked would pro-
duce two billion board feet worth ten million dollars
yearly. Much additional revenue might be obtained from
the sale of turpentine and rosin from thinnings, also
supplying the great naval stores industry for all time.
As high as 280 board feet per acre have been secured
from well stocked second-growth long leaf pines in
Northern Florida. Slash pine, which ordinarily requires
better soil than long-leaf, will grow about 560 board feet
a year. Cupping small trees for gum has been done on
trees 12 years old, though not advisable.
Good Returns from Second-Growth
At 37 years a dense stand of slash pine near Starke
ran 16,700 board feet per acre; 275 of the trees were
cupped for gum. Mr. Lenthall Wyman, of the Southern
Forest Experiment Station, estimated the trees would
produce 441 barrels of gum a year worth $10.00 per
barrel, which gave an annual return of $44.00 per acre.
It was estimated that this yield could have been sustained
for an eight-year period beginning with the 29th year,
resulting in a gross return of $352.00. Prorated against
the life of the crop, the returns for the gum amount to
$9.51 per acre per year. The saw-logs should bring $12.00
per thousand at the mill, or $200.40, which on an annual
basis amounts to $5.42 per acre. The chief costs to the
owner are taxes and holding fire losses to a minimum.
Nature will restock land if given half a chance. Even
where the investment begins under the most unfavorable
conditions, a plantation volunteer seedling crop, the an-
nual return after allowing 6 per cent compound interest
on the initial investment and all carrying charges, is esti-
mated at $1.80 per acre for longleaf pine on poor land
and $8.18 per acre for good land from $2.00 to $11.40
for slash pine. Timber growing is indeed profitable busi-
ness in northern Florida where the land is not being used
for agriculture or other purposes.
The annual value of the forest and wood-using indus-
tries of Florida is $101,000,000, which is 29.4 per cent
of all products and 47 per cent of all manufactured
products. Production of lumber alone in 1925 amounted
to 1,630,000,000 board feet worth $45,000,000, 21 per
cent of the value of all manufactured products. There
are 529 sawmill operators.
The big thing in lumber farming is to keep fire from
the land, and greater care than ever is urged by the
Florida Forestry Association.
EIGHTEEN MILLION BOXES ESTIMATED IN
NEXT CITRUS CROP
(Times-Union, Sept. 1, 1928)
Tampa, Aug. 31.-(A. P.)-Florida's forthcoming
citrus yield was estimated today at 18,000,000 boxes,
with $65,000,000 to growers, by C. W. Lyons Fertilizer
Company of Tampa, whose annual estimate for the last
five years have been accepted by leaders of the industry
as remarkably accurate. Lyons figures 11,500,000 boxes
of oranges and 6,500,000 boxes of grapefruit.
Organization of the citrus clearing house, in which
growers and shippers have united, and better methods
of distribution ought to materially increase the value of
the crop, Lyons says. Coordinated effort and closer con-
tact between grower and shipper, he finds, now puts the
average value of a full bearing orange grove property
around $2,000 an acre.
PUTNAM HAS 38 ACRES IN FERNS
(Palatka News, Sept. 8, 1928)
This week the Putnam County Chamber of Commerce
mailed out to the fern growers of the county and others
interested a supplement bulletin on the industry in Put-
nam county. This bulletin, based on a re-check of the
activity in growing asparagus plumosus in the county,
shows a total of thirty-eight acres now under cultivation.
Expressions were requested by the Chamber of Com-
merce as to whether or not the growers in Putnam county
anticipated the need of an association which would have
as its objective the bringing about of closer cooperation
in cultural and marketing practices.
Crescent City is now the center of fern production in
Putnam county, twenty-two and a half acres of the total
being located in and around that place. Among the latest
activities along this line is the reported arrival of a car-
load of lumber for the fernery of J. A. Shirden, located
at Mt. Royal, near there.
A report made by the Bureau of Railway Economics
for the year 1927 shows that Florida shipped 59,650 car-
loads of the following major agricultural and horticul-
tural products: apples, grapes, peaches, pears, plums,
prunes, grapefruit, oranges, lemons, cantaloupes, water-
melons, cabbage, celery, lettuce, onions, white potatoes,
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10 FLORIDA REVIEW
DELAND THE PLACE FOR NEW INDUSTRY,
SAYS H. B. PRUDEN
New Industry Will Be Established Here by
Chicago Business Man
(DeLand News, Aug. 29, 1928)
What promises to be one of the leading industries in
this section of the state is the operation of a preserving
"plant in this city. Asparagus plumosus ferns and other
forms of wild and cultivated foliage will be treated by a
secret process. It is understood that the entire output
of the local plant has been contracted for.
H. B. Pruden, of Chicago, is the head of the new con-
cern which is busily engaged in making the necessary
arrangements to get under way as rapidly as possible.
Mr. Pruden has been in Florida since January 1st look-
ing for the best location for such an undertaking and that
he had resolved that DeLand was the most ideally situated
from every angle.
Mr. Pruden for many years occupied a prominent
position with a large Chicago paint concern. His process
is a secret one which he has worked out successfully.
He operated on a small scale at Orlando, where he made
up a number of samples, and a trip of short duration to
Chicago resulted in his discovering a brisk demand for
A building has been leased in this city for the new
industry and Mr. and Mrs. Pruden have also leased the
residence of Mr. and Mrs. Harry Thomson in Stetson
Park, where they will reside.
Mr. Pruden is reticent indeed about his undertaking
and seems anxious for the public to wait until his plant
is in full operation before any of the details are made
BULB CROP OF VOLUSIA BRINGS LARGE
Carload Shipped to New York--Others to Be
(Times-Union, Aug. 31, 1928)
DeLand, Aug. 31.-A carload shipment of narcissus
bulbs, valued at $16,081.25, started on its long journey
to the New York market Monday morning from the A. C.
Haynes packing house. The shipment was consigned to
the Stumpp and Walter Company, one of the largest im-
porting houses dealing in bulbs. Five hundred cases of
various bulbs were contained in the car, the majority be-
ing paper white narcissus, while another variety was the
Chinese royal narcissus, a rare and expensive species.
Another car, already one-third full, will be sent to
Doctors Inlet to be filled to capacity.
The bulbs were taken from different sections of
Volusia, the greater part, however, coming from the farm
of A. C. Haynes, located Tn the Deep Creek section, and
from the Samsula farm of the Florida Bulb Company.
Mr. Haynes is one of the largest growers of bulbs in
the state, having farms here and at Doctors Inlet, in the
northern part of the state. He is president of the Florida
Bulb Growers' Association, whose membership includes
all bulb growers south of Jacksonville.
Another shipper of large quantities of bulbs in Volusia
county is L. D. Drewry, of Daytona Beach, who this week
is shipping three carloads of paper white narcissus to the
Stumpp and Walter Company.
The bulb industry has grown extensively in this county
in the past three years and it is considered that a bright
future is in store for those who have become interested
in the product.
According to County Agent T. A. Brown, bulbs are
very easily grown, as they are not susceptible to cold
weather and can be grown in soil that is adapted to
oranges. Bulbs are planted like potatoes and allowed
to go to seed. When dug from the soil, the round original
bulb containing a sprout on either side is found. At
times as many as four sprouts are found. After being
cured for a certain length of time the sprouts are pulled
off and saved for the next year's planting, while the round
bulbs are ready for market.
Last year a little over a carload of bulbs was shipped
from this county.
COUNTY PLANS BIG EXHIBIT FOR TRI-
Green and Hardy Prepare Many Specimens for
(Pensacola Journal, Sept. 9, 1928)
Assurance that every agricultural product of the Pen-
sacola area will be shown at the Tri-State Fair in Mem-
phis, October 13-20, was expressed last week by Wingate
Green and L. W. Hardy, who have been placed in charge
of preparing the exhibit.
Already representative specimens of products grown
in the soil of Escambia county, South Alabama and the
entire section within a radius of 75 miles of Pensacola
have been offered to the two officials for their exhibit.
Need Queer Ones
"What we need most of all now," Mr. Green said, "are
specimens of the unusual products-the crop that is not
commonly grown, but thrives on the soil and climate that
we have here."
A special dairymen's exhibit will be entered in the
National Dairy Show, which is a part of the fair, Mr.
Green said. This will consist largely of the forage crops
which are grown so readily in this section, and which, if
properly developed, add profits to the dairy industry.
Special Frisco Rates
Several farmers from the Pensacola area have ex-
pressed their intention of taking advantage of the Frisco
railroad's excursion rates during the fair, Mr. Green said.
In addition to those whose products will be exhibited,
many others are anxious to see the fair, and special in-
terest is being shown in the dairy show.
Among other products which will be sent from this
section will be specimens of cotton stalks, to be entered
in the National Cotton Show, also a part of the immense
fair. Plans are being laid to pack and ship several stalks
from nearby farms.
Other products already arranged for are:
Fruit Group-Satsumas, oranges, pears, grapes, blue-
Vegetable Group-Sugar cane, potatoes, okra, beans,
peas, carrots, beets, spinach, cabbage, collards and other
Forage Crops-Hay, grain, soy beans, cowpeas, several
varieties of corn, oats and other crops.
In addition to these will be exhibits of pecans, hickory
and other nuts.
FLORIDA DESCRIBED AS VAST
SANITARIUM BY DR. KELLOGG
Sunshine Alone Is Worth Billions, He Declares
(Tampa Times, Sept. 1, 1928)
Florida has a monopoly of the sunshine which the
entire United States east of the Mississippi river is starv-
ing for, Dr. John Harvey Kellogg, head of Battle Creek
sanitarium, said today.
The noted physician, who is visiting sections of the
state to select a site for a branch of the famous health
center, spent a few hours in Tampa this morning, en
route to the ridge section. He was accompanied by W.
F. Coachman, representing the Consolidated Land Com-
Tomorrow Dr. Kellogg will go to Sarasota to confer
with John Ringling and visit developments there. He
said, however, that he would "take a good look over
Tampa" before making any decision.
"More and more I am impressed with the fact that
it makes very little difference where the sanitarium
branch is located," he said. "The whole of Florida is a
vast sanitarium. The sunshine in this state is worth
billions and billions alone, and will bring within the next
10 years hundreds of thousands of invalids to Florida.
East of the Mississippi people are starving for sunshine,
losing years of life and greatly in efficiency through its
Sunshine Best Asset
For many years he had wondered why the sunshine of
Florida had not been exploited, he said, given preference
over scenery and other assets.
"Other states have scenery and splendid advantages,
but you have sunshine," he said.
"I am reminded of an incident that occurred in my
travels, when I stopped at a small place in Tennessee
which boasted a grocery, a tavern, and a barber shop. I
had one of my most horrible experiences with the latter,
probably the world's worst shave. In the end I paid a
double price for it. When I questioned him the barber
shrugged his shoulders and explained that he had a
"Florida has a monopoly of the sunshine business. In
Michigan three-fourths of the people are suffering from
troubles caused by rickets. Nine-tenths of all babies
under a year have rickets. You see bow-legged, knock-
kneed, flat-chested people everywhere.
"People in the north are just beginning to awaken to
the necessity of sunshine. They are spending thousands
for artificial sunshine. In one small resort they have
equipment costing $500,000 to produce it. Winters in
the north are very distressing. In Florida you have the
panacea for rheumatism, rickets, neuritis and many other
diseases. You are more accessible than California, and
the state has many other advantages over the Pacific
coast resort center.
"There is no reason why a sanitarium located any
place in Florida would not succeed, if properly con-
Surprised By Summer Climate
The physician declared he was agreeably surprised in
the summer climate here.
"I tramped two miles in the sun yesterday," he said.
"The light is very intense, but there is a refreshing
breeze. A sanitarium the whole year around will be en-
tirely practicable, though of course, attracting different
types of invalids."
Dr. Kellogg said that owing to the vast building pro-
gram in Florida, he was hopeful of finding a suitable
building obviating the delay in beginning operations.
"As I see it," he said, "the expansion was simply prep-
aration for the people who are certain to come. I am
confident that this state in the near future will be
crowded to its capacity."
He said the sanitarium will be conducted with the
entire state in mind. Literature descriptive of all Florida
rather than a specific locality would be sent out, and
visitors would travel throughout the state in automobiles,
due to the network of fine roads, he added.
SEABOARD AIR LINE TO PUT ON LINE OF
Make Run from Jacksonville to Tallahassee
on Road No. 1, Through Monticello
(Monticello News, Aug. 31, 1928)
Monticello will soon be on the main line of the Sea-
board Air Line, as far as passenger service is concerned,
as the Seaboard is making arrangements to put a line of
busses on the run from Jacksonville to Tallahassee over
State Road No. 1, through our city.
Messrs. S. G. Linderbeck, assistant general passenger
agent of the Seaboard, of Jacksonville; Remer Kent,
superintendent of the Motor Transportation Co., a sub-
sidiary of the Seaboard Air Line Railway, of Savannah,
and Mr. McMillan, Seaboard ticket agent at Tallahassee,
were in the city Tuesday making arrangements for an
uptown ticket office.
The ticket office will be located at the Sinclair filling
station and you can buy tickets at this point or at the
Seaboard Air Line passenger station.
It is understood that Seaboard tickets will be good on
the busses, and that persons desiring to travel on the bus
can get tickets that way and check their trunks on the
The Seaboard expects to start this service early in Sep-
tember, and regular schedules will be run from Jackson-
ville to the Capital City.
This will place Monticello on the main line of the Sea-
board as far as passenger service is concerned. These
busses are now operating from Jacksonville to Live Oak.
138 HEAD OF BEEF CATTLE ARE SOLD BY
(Tampa Tribune, Sept. 9, 1928)
Wauchula, Sept. 8.-(Special.)--One hundred and
thirty-eight head of fine beef cattle were marketed this
week from the ranch owned by the Carlton brothers near
here, at an average price of $35 a head.
The cattle were sold to F. S. and W. H. Harrison, of
Palmetto, who are meat packers and butchers.
About 300 head of cattle will be sold from the ranch
this fall, more than 150 head remaining to be sold.
Doyle E. Carlton, Democratic nominee for Governor;
Dr. Leland F. Carlton, of Tampa, and the several Carlton
brothers here, are joint owners of the ranch. Dr. Carlton
was here to help round up the cattle, but the guberna-
torial nominee could not be here, in spite of the fact that
this is his favorite pastime, and last summer he spent a
week on the range resting after his campaign for the
OCKLAWAHA PACKING HOUSE NEARLY
Unique Plant Is Being Erected at Lake Gem-
Structure Expected to Create Stir
(Mt. Dora Topic, Aug. 23, 1928)
A nursery packing house, the only one of its kind in
the world and destined to prove a means of revolution-
izing the citrus tree packing industry, is nearing comple-
tion at the Ocklawaha Nurseries south of this city.
This big structure, built upon plans evolved by Roy
Trimble, one of the ranking nurserymen of the nation,
is without doors or windows, has humidity control, pre-
vents sunlight or wind from reaching the roots of tender
trees, and by the perfect packing system arranged, elim-
inates the possibility of getting varieties of trees mixed
in the packing and handling.
The packing house has an area of 7,600 square feet
and is a distinctly new idea. It is a very forward step
over the old nursery method and is destined to meet the
needs of the times and the growing expansion of this line
The cost of the packing house will aggregate about
$15,000. From the concrete floors to the roof it has a
height of nearly 30 feet. On the west and north sides
of the building huge signs will be placed, these signs to
be illuminated at night.
Trees that are taken from the ground and placed on
trucks are but a few minutes in passing to the packing
house. Large "three-second" doors similar in design to
those installed on the fire stations in New York and other
large cities permit the trucks to enter the packing house
and then drop into place. The trees are deposited upon
a long concrete block and the process of packing is car-
ried on behind a screen of water, which insures life-
giving qualities to the product. All of the preparation
and inspection is carried on behind this screen of water.
The roots of the trees are carefully wrapped in spagment
This packing plant for the handling of perishable citrus
plants will be in operation in a short time. Experts have
requested permission to visit the plant and several of the
leading magazines are interested enough to ask permis-
sion to send special writers to the place to get facts and
data upon which to prepare articles for readers.
ORANGE JUICE SALES
(Times-Union, Sept. 1, 1928)
According to the Winter Park Herald, negotiations are
now being completed between the Harper Company, of
Orlando, manufacturers of pure Florida citrus products,
and the Universal Manufacturing Company, of Birming-
ham, Ala., for 150,000 gallons of pure Florida orange
juice. G. L. Doss, distributor for the Birmingham firm,
stated that after trying out all the different juices being
manufactured at the present time, he found the Harper
process to be the most suitable for the machine-operated
vendors which he is placing throughout the Southern
states. This is a new method of selling orange juice, and
thousands of gallons are consumed monthly in this way,
it is said. The order for 150,000 gallons of juice is said
to be the largest of its kind so far secured by an orange
juice extracting concern in Florida.
CIGAR FACTORY PAY ROLL REACHES
Local Plant Running Almost to Capacity with
(Polk County Record, Sept. 6, 1928)
The pay roll of the Bartow cigar factory, for the last
week, aggregated something over $5,500.00, distributed
among 143 employes, in all branches.
The factory is running almost to capacity and is said
to be behind in its orders, at that. What it will do when
it comes to handling its holiday demand for cigars can
only be surmised.
There have been rumors to the effect that the Cuban
American Corporation has in mind either the erection of
a duplicate of the present plant, for which there is ample
room on the block of ground comprising the site of the
initial factory building, or the enlargement of the old
building, but no confirmation of either rumor has been
The pay roll, in excess of $5,000 a week, has been a
life saver for the merchants of Bartow, in the judgment
of the butchers, the bakers and the candlestick makers
of the city who have given the matter thought, and has
accentuated a desire for "more smokestacks" which trans-
lated into plain English means more pay rolls.
POULTRY ADVISER TO ASSUME DUTIES
(Times-Union, Sept. 6, 1928)
As an aid to the poultry raising industry of Duval
county, the county commissioners have confirmed the
appointment of C. H. Magoon as poultry adviser, who
will take office October 1. Highly recommended by the
poultrymen of Pasco county as a chicken expert, Mr.
Magoon will begin office with the main purpose of de-
veloping Duval county's poultry in order to fulfill the
demands of the local market.
So highly technical have been the services desired of
the local agricultural agent along poultry lines that a
great need has been felt for the aid of a chicken expert.
W. L. Watson, Duval county agricultural agent, said yes-
terday he knew that the addition of Mr. Magoon to his
staff would be a most welcome one to the farmers of this
county. Owing to the year-round climate of this locality
it is especially suited for poultry raising.
The success of the Pinebreeze poultry farm at Callahan
has demonstrated the practicability of chicken raising on
a large scale. Having an incubator capacity of 20,000,
the owners have produced a chicken farm of great mag-
nitude and made it a financial success, it was pointed out.
120 POUNDS SUGAR BEET SEED ARRIVES
(Bradenton Herald, Sept. 9, 1928)
W. J. Walker yesterday received 120 pounds of certi-
fied sugar beet seed from Quedlinburg, Germany. Those
wanting free sample packages may secure them of Mr.
Walker. He also has sufficient to supply dairymen who
may want seed in bulk to plant for stock feed. The seed
are recommended for planting in warm climates.
Bells which Edward Bok, Philadelphia millionaire, will
place in a singing tower at Mountain Lake, Fla., arrived
Saturday. The bells are to be taken by special train over
the Atlantic Coast Line railroad to Mountain Lake.
FLORIDA REVIEW 13
COOPERATIVE EGG BODY OUTPUT OVER
1,500,000 IN YEAR
5,450 Dozen Handled by Organization First
(Bradenton Herald, Sept. 2, 1928)
Saturday marked the first anniversary of the operation
of the West Coast Poultry Association, a cooperative
marketing organization serving the poultry producers of
Manatee county. The association during the year has
been so successful in its operations as to gain state-wide
recognition for its marketing system.
Since the association has been in operation, according
to information given the Herald Saturday by W. B. Stin-
son, manager of the organization, there has been received
at headquarters, candled and graded, 5,450 dozens of
eggs, or 1,635,939 eggs, which means an average of 14
cases of 4,482 individual eggs per day of the 365 days in
the year. Stinson's Report
Mr. Stinson says further in his report to the Herald:
"We have in cold storage over 15,000 dozen, which
were placed there when the producer was getting about
20 to 25 cents per dozen for his eggs. Through the help
of the directors we were able to advance the producer 20
cents per dozen on these eggs at the time they were de-
livered at the office, and only last week refused an offer
of approximately twice that amount for them.
"We believe we have helped materially to establish and
maintain a fair market price for eggs in this part of the
state, which did not exist until the association commenced
to function. We expect to arrange to get feed for the
producers at wholesale prices either by handling the feed
through the office or through some of our feed dealers
who, we feel, will give us the hearty cooperation we have
a right to expect in handling some several cars of feed
per month and strictly for cash; we have tried to main-
tain a fair market price for poultry by selling quite a lot
to outside markets, our local markets being anxious to
handle all of this poultry but being handicapped in hav-
ing only a limited territory.
"Today being the first anniversary of the operation of
the Florida West Coast Poultry Association I want to
say that next to the splendid cooperation of its mem-
bers, the activities of its directors and the intelligent
and unstinted help given by its two presidents, Miss
Connie De Vane and Mr. J. P. Corrigan, the Bradenton
Herald, through its columns and the columns of its sup-
plement, The Florida Farm and Grove, has been the
greatest influence in promoting this organization to the
enviable stand it now enjoys in the poultry world of
FLORIDA PRODUCES CROP BIG PIMENTO
(Arcadian, Aug. 30, 1928)
The Live Oak Democrat announces the first shipment
of pimento peppers from North Florida, and the market
has opened for what has proved to be an increasingly
voluminous and profitable Florida product.
Most of the North Florida crop of this delicacy goes
to a Jacksonville canning plant. A receiving station has
been established in Live Oak and the growers are bring-
ing in their crops for grading and packing. Some of the
peppers average a quarter of a pound each and the
product, as a whole, is of exceptionally fine quality.
FERN AS AN INDUSTRY
(St. Augustine Record, Sept. 6, 1928)
Comparatively few people see in the feathery, graceful
asparagus fern, which grows so luxuriously in our gar-
dens, a commercial product.
Yet there is an occasional attempt to grow the fern
as a money-producing crop in this vicinity. Moultrie has
had a fernery for some time, and there have been one or
two in West St. Augustine.
Putnam county, our neighbor to the west, has done
more with this commercially than we have. It is in-
teresting to note that the fern industry in Putnam indi-
cates about $42,000 invested. Secretary Charles E.
Harris, of the Putnam County Chamber of Commerce,
and formerly of this city, has compiled a bulletin, which
sets forth some interesting facts, showing production to
run in value from $1,000 to $4,000 an acre. Other data
Location: The general location of the industry is east
of the St. Johns river, with the greater part of the
acreage centered around Crescent City. There are some
few small plants on the west side of the river near
Acreage: The figures compiled through the community
inventory, which as yet are not complete, show 30 acres
of ferns being cultivated in the county. It is estimated
that there are approximately twelve acres (or more) 'not
accounted for in this tabulation.
Investment: The figures of the community inventory
(which were obtained direct from growers) show the
average investment cost to be $1,000 per acre.
The total investment value of the industry as tabulated
is shown to be $37,400. This differential from the aver-
age cost quoted is due to slight variance in cost of estab-
Value: The total average value of the fern industry
in Putnam county is shown by figures on hand to be
$49,050.00. It is estimated that the acreage not recorded
will aggregate an average output of $10,000 annually.
Varieties: The variety now being grown commercially
is asparagus plumosis, with asparagus springeri being
grown as a specialty.
There is very little done in the way of propagation of
plants. Most of the growers sow seeds. No catalogs are
now issued. The general market is through the northern
florist trade. Commission men also buy f. o. b. the fern-
LOCAL MARKET SHIPS FIRST CARLOAD
(Suwannee Democrat, Aug. 31, 1928)
The first carload of hogs for this season was shipped
to the Jacksonville market by the Blue stock yards Satur-
day, which probably established a record for early hog
shipments from this territory.
Mr. Blue states that the exceptionally early opening is
due to the fact that many farmers had quite a lot of
watermelons for which there was no profitable market
and they fed the melons to their hogs, which gave them
a good start toward fattening.
Hogs are now selling on the local market for nine and
nine and one-half cents for tops, which is considerable
better than prices were at the closing of the market last
FLORIDA AGRICULTURE COMPARED
(Daytona Beach Times)
In enumerating the advantages of this state it is always
well to have some basis of comparison, and this basis has
been found abundantly in figures showing Florida's aver-
age yield per acre on some of the staple crops raised also
in the north. A survey of the figure, which have added
meaning in having come from the banking interests of
the state, illustrates the variety of farm products for
which Florida is fitted agriculturally and shows also the
extent to which Florida excels in their production.
Some figures in the comparison are:
T tobacco ................. .............
White potatoes ............. .............
C elery ........... ...... ................
Sugar cane ...................... ...........
Cabbage .......... ..... ............
Strawberries ................. ............
Watermelons ................... ..........
Snap beans .................................
Eggplant .................... ..................
L ettuce ............ .. .... ... ..........
T om atoes ................. ................
P peppers ............ .........................
Green peas .................................
C ucum bers .... ..... ....... ...........
H a y ..........................
C orn ........................
C o tto n .......................................
Cow peas ................... ...................
P eanuts ...... .........................
Sw eet potatoes ..............................
for U. S.
Let no one assume that these figures tell a story of the
ease with which farming can be carried on in the sun-
shine state. Florida farmers have to work as hard as do
farmers in the north, perhaps harder. But the farmer
who shuns work has already ceased to farm and doesn't
count. They mean that the farmer's work in Florida
will bring greater returns. This is not a new discovery
here in Florida. It is an old truth constantly redis-
(Union Labor News, Aug. 24, 1928)
The nineteenth report of the agriculture and manu-
factures of Florida has been issued by the Commissioner
of Agriculture, which, it is stated in the preface, is the
most complete report yet issued. Yet it is not complete.
Perhaps no report of the kind ever could be said to be
complete, but this publication fails to show any report
from Collier, Dade, Glades, Hendry and Monroe counties,
the only explanation being that no enumeration was
taken. If this is optional with the county commissioners
it should be remedied. Any prospector who gets this
publication will be disappointed in not finding reports
from these counties, and the state as a whole suffers be-
cause of the failure of some counties to make reports.
The production figures would be increased by several
million dollars if totals for the missing counties were
Polk is the banner county of Florida, both in the value
of products and the amount of production to the acre.
The total value of field and truck crops, fruits and nuts
in Polk is $9,634,390 produced from 10,939 acres, an
average of $88 an acre; in Seminole the value of the
products is $4,958,447, from 13,020 acres, an average of
$38 an acre; in Jackson the value of crops from 163,590
acres is $2,498,716, an average of $11 an acre; in
Suwannee crops to the amount of $2,254,882 were pro-
duced on 40,378 acres, an average of $55 an acre. The
average value production for these four Florida counties
is $48, which is more than twice the amount for the
average in some of the best agricultural states of the
Middle West. Be it understood, however, that this aver-
age is for Florida's four leading counties.
There are some interesting deductions to be made from
these figures when analyzed. In Jackson county the lead-
ing crops are cotton, $488,652; corn, $731,359; peanuts,
$707,206, and watermelons, $107,303.
In Polk the orange crop is worth $4,686,840; grape-
fruit, $3,928,321; strawberries, $336,693.
In Seminole the celery crop is valued at $3,151,969;
peppers, $154,540; ferns, $154,000.
In Suwannee the corn crop is valued at $557,965;
peanuts, $913,183, and watermelons, $176,467.
These four counties afford a very good index to the
variety of the crops possible to be grown profitably in
Florida. Jackson and Suwannee are typical West Florida
counties, while Seminole and Polk are typical of the
central and southern regions. The leading crops in West
Florida are field crops-corn, cotton, peanuts and water-
melons; in Seminole the leading crop is celery and in
Polk the leading crop is citrus. Yet all are highly profit-
able. More area is required for field crops and the
acreage production is not as large, but the field crop
counties rank in total value along with the best of the
trucking and fruit growing counties.
The report is worthy of intensive study by those who
may be interested in Florida as a coming agricultural
state. Certainly the returns are sufficiently attractive to
bring farmers from other states to try their fortunes in
this favored land.
SILK MILL MOVES TO FLORIDA
(Miami Post, Sept. 1, 1928)
A fugitive paragraph in a northern newspaper attracts
our attention. Hawley, Pennsylvania's largest industry,
a silk mill, is being dismantled and moved to a point in
Florida. The item does not say to what point. Scores
of employes were thrown out of employment, mostly
girls and young women.
The reason given is that the exacting demands of labor
cuts into the profits and stockholders have found that
they must seek a field where labor is cheaper and more
The question naturally arises: Why not silk mills for
Miami? Raw silk is not produced in America. There
is no more reason why Paterson, N. J., should be the
center of this industry rather than a southern city.
Paterson got the start, that is all, and, curiously enough,
a number of mills only a few years ago were moved from
Paterson to Pennsylvania towns for the reason given in
this case-a lower wage scale was possible.
It does not take long to qualify as an expert in a silk
mill. Any bright young woman can become an operative
after a few weeks' instruction. Close attention is re-
quired, but the work is not laborious.
It might not be a bad idea for our chamber of com-
merce to get into communication with silk interests of
FLORIDA REVIEW 15
PENSACOLA IS READY FOR BIG BANANA
Two Railroads Will Handle Shipments from
(Special to Times-Union, Aug. 27, 1928)
Pensacola, Aug. 26.-Unless prospective plans come to
naught, Pensacola will be well provided with facilities for
the handling of banana imports in the near future. Al-
ready five cargoes have been handled through the port
from Mexican points, but in every case there has been
some unsatisfactory feature which rather lent discourage-
ment to making Pensacola a point of import for the
tropical fruit. The first thing to contend with was the
fumigation process, which was finally withdrawn after
considerable effort and conferences which reached from
Pensacola to Washington. Bananas can now be entered
without the fumigation process unless there is found
stored in the cargo an unusual lot of twigs and leafage
of the tree.
On occasion of the last cargo handled here, it was
pointed out that there was not a sufficient number of
cars available, and a lot of the fruit was necessarily
stored in a railway warehouse, which did not tend to aid
in the final condition of the fruit. Cars were provided
the following day, however, and the fruit was hurried to
destination. Practically all moved over the Louisville &
Nashville lines, and the cargo filled approximately fifty
cars. All orders in hand were not filled and a quicker
schedule has been decided on, according to local agency
The Frisco railroad is not going to let the opposition
railroad here handle all the fruit, however, for plans are
afoot to provide a special unloading dock for bananas
on the Frisco holdings, and plans call for building a
special dock and warehouse.
The City of Pensacola announces plans for providing
another banana dock and warehouse at the Palafox
municipal dock, but the offer has not met with any too
ready response of gratitude on the part of the importers,
as the handling by rail from the dock would be incon-
At any rate the banana cargoes are going to be
handled here in rapid succession, and probably on 10-day
6,487 DAYS WITH SUNSHINE
(St. Petersburg Independent, Sept. 1, 1928)
Eighteen years ago today The Independent made its
now celebrated offer to give the paper away every day
the sun did not shine up to the time of going to press.
When that offer appeared in The Independent, 18 years
ago, the people of St. Petersburg received it with varied
emotions. Up to that time nobody had paid much atten-
tion to the record for sunshine in St. Petersburg. Nobody
had thought of "The Sunshine City." Residents knew
that there were very few days without some sunshine,
but they did not realize just how small was the number
of days in each year that had no sunshine. Many persons
then living here expressed the opinion that the new owner
of The Independent would "go broke" if he persisted in
giving the paper away on sunless days.
But the remarkable record for sunshine that has been
made by St. Petersburg in the 18 years that the sunshine
offer of The Independent had stood has justified the faith
that was held by the owner of this paper.
In the last 18 years The Independent has been free to
everybody just 93 days. That means that only 93 of
6,570 days have been without sunshine in St. Petersburg.
It means, also, that there have been 6,487 days with sun-
shine in the last 18 years. The Independent very much
doubts if any other city or town in this country, outside
of the western desert areas, could make such a record
for sunshine. In the 18 years that the free offer has
stood only 5 1-6 days out of each year have been without
sunshine. In each year, taken as a general average,
there have been 360 days with sunshine. In one calendar
year, 1927, there was only one sunless day. Last year
the sun shone 364 days. And there is the wonderful
record of more than one continued year of days with
sunshine that was established in the year ending last
December 16. For 368 continuous days there was sun-
shine in St. Petersburg.
Now with the nation realizing more every day the true
importance of sunshine for the maintenance of health
and happiness, the record of the Sunshine City has be-
come more valuable. The Independent takes pride in
having been able to establish this record and reputation
for St. Petersburg, and, at the conclusion of 18 years of
work along this line, The Independent continues its Sun-
shine offer for the benefit of its home community.
(Times-Union, Sept. 9, 1928)
Very optimistically, the Canal Point News says: Almost
as great a boom as the East Coast of Florida had in 1925
is the development that is now under way in the upper
Everglades. In the upper Everglades two railroad com-
panies have begun the construction of twenty miles of
track, the State Road Department has eighteen miles of
highway under construction, the Florida Power and Light
Company is to set poles and string wires in the thirteen
miles of territory from Pahokee to South Bay, the
Southern Sugar Company is erecting at Clewiston the
large sugar mill that it bought from the Pennsylvania
Sugar Company, and hundreds of acres of land are being
cleared at Canal Point to increase the plantings of sugar
cane. These are the outstanding features of develop-
ment that are now under way in the upper Everglades.
The Southern Sugar Company is employing hundreds of
workmen directly and is giving employment to hundreds
of others indirectly. Three long lines of laborers form
at the Bank of Clewiston when the paymasters issue
checks to the employees at that town. This results in a
good summer business for the retail merchants. Hun-
dreds of workmen are yet to be brought into this terri-
tory, many of whom will buy homes and move their
families here. While the sugar company's operations is
the chief factor in the development now under way, it
is not the only factor. The development is balanced by
normal expansion of the trucking industry and general
(Gainesville Sun, Sept. 6, 1928)
Tampa, Sept. 5.-(A. P.)-The first seven months of
1928 found lumber exports from Tampa and Port Tampa
to foreign countries had doubled. The total for the cur-
rent period was 41,484,519 feet, compared with 18,218,-
A BROOKSVILLE FACTORY
(Brooksville Herald, Aug. 31, 1928)
The Monogram Foundry Company, making aluminum
monograms and other novelties, has recently begun opera-
tions at Brooksville, and it is hoped they will meet with
success commercially. Beginning in a small way, but
with a practically unlimited field for a market, it is en-
tirely possible that this firm will develop into a big asset
to Brooksville in a business way.
The firm owns the patent of the process they use for
making metal monograms of any design without a pat-
tern, giving them the great advantage to make such arti-
cles not only on short notice but at a lower cost than they
can be made by any other known method. This is a tre-
mendous advantage and one that will prove of increasing
value as the business of this firm is enlarged.
Brooksville stands in need of just such firms. The
little factory that employs a few men and is possessed of
a business that is certain of increasing in value and prac-
tically sure of success is what any town needs.
It is too often the case that small firms are not appre-
ciated by the local community, and yet many big busi-
nesses are small in beginning. All success to the little
aluminum plant, and may it live long and prosper.
FLORIDA NEEDS THE FARMING ELEMENT
(Plant City Courier, Sept. 11, 1928)
Florida is not suffering from acute pains of any sort
these bright summer days, but in common with all pro-
gressively inclined businesses is seeking new projects to
build up its financial backbone as a sort of constitutional
Where better to start or carry on than in the develop-
ment of the vast acreage of land that has not been
touched by plow or harrow? In 1927, the State Depart-
ment of Agriculture shows that 1,440,452 acres of land
were in actual cultivation in Florida.
There are 35,155,960 acres in this state.
Today there are not enough acres in grovelands to
more than fill a half of the average-sized county, if laid
all together, according to the Orlando Sentinel. But,
this paper continued, one may ride through land, well
located, but in a virgin state save for cut-over pine, for
mile on mile.
Adaption of the soils of this state to the raising of
many valuable kinds of products, ranging from medicinal
plants to foodstuffs of every kind, has been a fact proven
for years. The profitable raising of truck crops in winter,
at a time when competition is small, has been again and
again shown to be a fact in Florida.
The prosperity that results from ownership of a well-
cared-for citrus grove is an undisputable fact. Recent
developments of the citrus field have added to the pros-
pect of added returns to the grower.
All over Florida's country side the touch of the farm-
er's hand is seen to readily draw a response from the
rich soil. There are profits untapped that surpass any
other imaginable source of income to the average indi-
Industries, sought by many of the cities of the state,
will be a great factor in its upbuilding. Factories bring
to the city a class of laborer, however, who will not com-
pare with the steady working, home loving, and profit-
making farmer. Laborers who work for a salary are to
be desired by any progressive city, but more to be de-
sired are the independent, hard working, reputable citi-
zens of the country.
The development of the agricultural resources of
Florida has been begun, with the opening up of good
paved roads into sections almost beyond reach before.
Good roads bring the furthest section close to the busi-
ness center, where the farmer must do his shopping,
whether for tractors or a bar of chocolate. It enables
him to transport his produce with a minimum of cost,
and further gives his children an opportunity to avail
themselves of the advantages of higher education, im-
possible before good roads were provided.
So that if the burden of good roads seems heavy, appre-
ciation of their great benefits may relieve in some
Plant City is unusually fortunate in its background of
steady, reputable farmers, who constitute the basis of
its existence. The further development of Plant City
rests mainly in the development of the communities out-
lying the city.
Development of the thousands of idle acres is to be
sought after, as the greatest advancing step that can be
taken. It is wise to remember the producer who makes
the community, while dreaming of tourists and factories,
who only add to its resources.
TAMPA LEADS SOUTHERN CITIES
(Tampa Tribune, Sept. 11, 1928)
Further indication of the fact that Tampa's accustomed
business solidity and activity are being generally re-
stored is found in the report of postoffice receipts for
southern cities for the month of August, as published in
Saturday's issue of The Tribune.
Among the 50 southern cities grouped by the Postoffice
Department as "industrial cities," Tampa's gain in postal
receipts for the month of August, over August, 1927, ex-
ceeded all the others. Tampa's increase was 14.75, the
next highest being Little Rock, Ark., with 9.62 per cent.
Many leading southern cities, including Birmingham,
Jacksonville and Savannah, showed decreases. While
Tampa was making this record of increase, the entire
list of 50 cities showed a net loss of 2.58 per cent.
This is a statistical fact which should be of the keenest
interest and greatest encouragement to all citizens and
friends of Tampa.
(Times-Union, Sept. 9, 1928)
According to the Daytona Beach News-Journal, that
city has been selected for another industrial plant in the
form of a "battery fattening plant"' to produce high
quality milk-fed chickens for the particular type of per-
son. The plant equipment has just been installed in one
of the large warehouses of W. W. Marshall on Peninsula
road, and will be known as the Volusia County Poultry
and Produce Company, R. C. Reed, proprietor. Mr.
Reed ascertained there are on an average of 225,000 cold
storage chickens consumed in Daytona Beach each year.
Through a contract with the Halifax Creamery, he will
be in a position to milk-feed and fatten poultry in from
10 to 14 days, and plans to keep a supply of approxi-
mately 1,000 birds on hand ready for consumption
throughout the entire season. He has contracted with
four extensive poultry raisers in Lake county to supply
him with good, healthy chickens throughout the entire
year, the News-Journal says.