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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00054
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
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Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00054
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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flortba 3e

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT

TALLAHASSEE, FLORIDA


AUGUST 20, 1928

TABLE OF CONTENTS


Explains Why Farmer Cannot Pay His Debts .................
A Paying I'.,ru.
Bananas Enr. r iriu..I FliAn ,g.ii..n g r. .l ... ............
County Fern Industry Shows $37,000 Invested.....................
Greatest Fig County in the State of Florida
Ship 80 Tons of Canned Fruit at One Time .. ..
Citrus Fruit by Steamer to Middle W est.............................
Grapefruit Market in Britain Is Firm ...................... ..
Avocado Shipment to Start at Once Out of Homestead................
Iowa Man Meets With Success in Growing Flowers.............. .......
The Papaya....... ................. .............
Ship Carload Potatoes ...........
Fruits and Vegetables Never More Plentiful ........ .........
Stanton Flower and Bulb Gardens Busy Shipping Asters.....
Palmetto Line Ships to Carry Citrus Fruit .. .
Big Tomato Year
State's Citrus Crop ik \ ilu lI ..1 -': I' ',i
Association Receives Money for Car of Berries......
Redlands Avocados Bring $12.50 Per Crate..
Gold in Florida Soil.................................. ... .....................
Scruggs Moves Boat Building Business Here ................. ..........
Winner of State Health Contest for 1928 (Illustration)............
Through Round Trip Fares Via L. & N. Railway Co................


Florida Now Raises Fine Grade of Peaches............... .......
Melons To Be in Next Cargo for England....... ..............
Report Slows Fruit Handled
Fernandina Cannery to Soon W..ri. I |'...i' Ii l rri.-i ,. l'l.ur,,
Grapefruit Vinegar New Miami Prnduet
Tampa's Cigar Output Exceeds 1.-'7
James R. Hawley Announces Plans for New Industry..................
Blount's 72-Acre Citrus Grove Sells for $16,000 to Local Man.
('pens Tomato Canning Plant................ ..............................
Local Interest in Establishment of Pectin Plant ..................
Dress Factory at Daytona Succeeds in Florida Field..................
Well's Citrus Products. Inc .....
$30,000 Fund for Industry Board Set Up............ ............
Fountain Pen Factory for Tampa............. .............
The Tide Has Turr: ...Ir.
Sponge Sales Net ,l,,'..,,,'
Giant Boat Leaves \v.r, i .i.-. ,'.- r ..
New and Valuable Use for Palmetto Discovered........................
Atlantic Coast Line Railroad to Advertise Southern Produce....
Good Price Paid for Florida W ool...............................
Biggest Cold Storage Plant in the South ............................. ..
P oultry Industry ...... ..........................
New Plant to Use Glades Product............. ... ....................


Explains Why Farmer Cannot Pay His Debts
Mexico (Mo.) Ledger, August 2, 1928

(EDITORIAL NOTE.-The following statement by Dean Mumford of the Missouri College of Agriculture is
deemed worthy of careful study not only by farmers but by all citizens who are concerned about the vexing "farm
problem." We are therefore giving it our editorial space.)


OLUMBIA, Mo., July 27.-The farmer
never can pay the debt on farm property,
and some other way must be found to
meet these obligations, F. B. Mumford,
Dean of the Missouri College of Agriculture,
told more than 150 men and women attending
short course in land valuation, yesterday.
"The farmer cannot readily shift his burden of
indebtedness, ranging between $12,000,000,000
and $15,000,000,000 at this time," Dean Mum-
ford said. "In 1910 the farm indebtedness
totaled but $3,500,000,000. The total foreign
indebtedness of the United States approxi-
mates $11,000,000,000 due from 250,000,000
of the wealthiest people in the world outside
of the United States. They seem to have
difficulty in paying, yet 4,000,000 American
farmers, with greater indebtedness, are ex-
pected to meet fully their obligations.
"Agriculture is in a state of change. The time
is past when a farmer can count on increased
land values to care for his farming profits. If


the agricultural problem is solved at all, it must
be solved in the land now occupied.
"The 1927 investment in agriculture was
$57,000,000,000, yet the return was only
$9,000,000,000. Compare this to the $2,000,-
000,000 invested in the automobile industry,
with returns of 4.7 billions; of $22,000,000,000
in railroad, with returns of $6,000,000,000; of
$10,000,000,000 invested in mining and oil, with
returns of 4.6 billions.
"The percentage of the national income that
goes to agriculture has been cut in two in 15
years.
"A great increase in the distribution cost of
farm products is apparent during the past few
years, yet the farmer seems to be getting no
benefit from this. In 1922 farm prices were 21
per cent above the pre-war level, while the con-
sumer paid 50 per cent more. In 1927 the farm
prices were 49 per cent above the pre-war level,
but the consumer paid 72 per cent more.
"The farmer received $1.00 out of every $1.65


Vol. 3


No. 6









2 FLORIDA REVIEW


paid by the consumer in 1922, but in 1927 he
received only 73 cents of each $1.72 paid by the
consumer.
"In addition, taxes increased 250 per cent in
10 years. In 1927 the Missouri farmer paid one-
fifth of his net income in taxes. In Michigan
the percentage of his net income paid as taxes
on 1,000 Michigan farms was 54 per cent. A
similar situation was true in many other states.
"The general property tax is unfair to agri-
culture. The income tax is much more fair and
reasonable and is paid by those that are in a
position to pay it.
"The majority of the population is now on a
salary basis and most people pay little or no
taxes. A salaried professional man may receive
$4,000 a year, yet the tax he would pay might
amount to $25. On the other hand, a farmer
with a net income of $1,000 would probably pay
from $100 to $200 as taxes.
"Nineteen per cent of the 1925 farm income
was paid out for freight; yet agriculture sup-
plies only 11 per cent of the tonnage, and 20 per
cent of the railroad revenues come from agricul-
tural tonnage.

A PAYING FARM

(Palm Beach Times, July 13, 1928)
Near Homestead, in the Redlands district, is a farm on
which a total of 5,116 different varieties of plants are
being grown. It is said to be the largest collection of
plants on any farm in the United States.
Quite naturally such a farm will be looked on as a
freak-a farm with a rich and eccentric owner who de-
sires assortment above all else. This hardly is true, for
last year his net profit is said to have been $98,812-one
acre of tropical fruits alone having brought in $10,000.
And when the World War came to a close, the owner of
this farm had less than $50.
Forty acres are given over to production of papayas.
They yield an average of 120,000 pounds to the acre. All
of the first-class fruit is shipped. All else is converted
into marmalade or candied products and finds a ready
market. So the farm pays, and pays well.
Neither insecticides nor fungicides are used on the
farm, and there are neither half-dead nor sickly plants
of any description to be found. Thoroughly healthy plants
and trees are abundantly able to take care of themselves
in the fight with insects and parasites, the owner thinks.
Included among the fruits little known that are being
raised on the farm, and which are bringing ample returns
to the owner, are the monstera deliciosa, papayas, avo-
cado, litchi, tamarind, cariss, breadfruit, mango, sapodilla,
sweet granadilla, star apple, sapota, jack fruit, romantchi,
jujube, pomegranate, loquat, cashew, imbu, and many
others.
Florida lands produce, and they produce enormous
crops. But work must be done. Attention must be given.
Business must enter into development, and the producers
should see to it that surpluses or unmarketable classes
are not permitted to go to waste. The profit can be had
when the proper methods are employed, the loose ends
gathered in, and application given to the task in hand.


BANANAS ENTER WITHOUT FUMIGATION
BEING ORDERED

This Means That Pensacola Will See Other
Ships from Plantations

(Pensacola Journal, July 23, 1928)
Pensacola has won its banana fight.
The steamer Stavangeren, which arrived here nearly
24 hours ahead of schedule at 12:30 p. m. yesterday, was
allowed to enter port and tie up at the L. & N. wharf
without fumigation.
The fact that the ship was allowed to enter without
fumigation means that the Tropical Planting Co. will con-
tinue to import bananas through this port "at more fre-
quent intervals," according to the statement made Friday
by C. J. Bergmann, vice-president, when he announced
that the Stavangeren was on its way here.
Test Shipment
At that time he said this shipment, of between 23,000
and 25,000 bunches of bananas, was "in the nature of a
test shipment. If we find that after all that has been said
about fumigation, inspection and 'twigs, leaves and parts
of plants,' the shipment is not delayed, there will be fur-
ther shipments, at more frequent intervals."
When the ship anchored in the channel off L. & N.
docks early yesterday afternoon, the port came to life at
once. By the time Eben Coe, assistant sales manager,
accompanied by Mrs. Coe and a Journal reporter, reached
the Stavangeren, all official matters had received atten-
tion and the boat was ready to move to the unloading
pier.
A Clean Bill
The skipper told Mr. Coe that customs, immigration,
quarantine and coast guard officials had completed their
inspection and found the ship satisfactory in every
respect. He also reported that Paul F. Robertson, in
charge of the local office of the U. S. Department of
Agriculture, had made his preliminary inspection and
given the cargo a clean bill, so far as "twigs, leaves and
other parts of plants" were concerned.
Between the time of the boat's arrival and 7 p. m.,
officials of the Tropical Planting Co., who had not ex-
pected the boat to arrive until this morning, were busy
gathering the crew of 18 expert banana checkers and
handlers brought here from New Orleans. Officials of
the L. & N. were equally busy rounding up longshore-
men. The Stavangeren, in the meantime, had moved to
the L. & N. pier and unloading commenced at 7 p. m.
A 22-Hour Job
Officials estimated last night that it would take approx-
imately 22 hours to unload the cargo, working extra
shifts of longshoremen. Refrigerator cars were iced and
ready to carry the approximately 60-car cargo to all parts
of the south, east and middle west. Longshoremen
worked all last night and many of the cars will leave
Pensacola on this morning's freights. Others will leave on
tonight's freights.
Banana officials stated that this was one of the finest
shipments of bananas ever made from the plantations at
Frontera, Mexico. The Stavangeren's skipper was elated
at the time saved in the run this voyage. He Left Fron-
tera Thursday.

Columbia county won the blue ribbon for the best
bright leaf tobacco exhibited at the Centennial Exposi-
tion at Philadelphia.









FLORIDA REVIEW 3


Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO................Commissioner of Agriculture
T. J. BROOKS.............Director Bureau of Immigration
PHIL S. TAYLOR................. ............Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 3


AUGUST 20, 1928


COUNTY FERN INDUSTRY SHOWS $37,000
INVESTED

Chamber of Commerce Compiles Figures for
Putnam County

(Palatka News, July 24, 1928)
Owing to numerous requests as to the status of the
fern industry in Putnam county the Chamber of Com-
merce has issued a bulletin on the subject which sum-
marizes the data obtained to date in connection with the
community inventory of the county.
"This bulletin," says Secretary Harris, "is based upon
the actual figures gathered to date from the growers of
ferns in the county." Under the tabulation of "value or
output," the producers show a range from one to four
thousand an acre. Information covered in the bulletin is
as follows:
Location: The general location of the industry is east
of the St. Johns river, with the greater part of the acre-
age centered around Crescent City. There are some few
small plants on the west side of the river near Palatka.
Acreage: The figures compiled through the community
inventory, which as yet are not complete, show 30 acres
of ferns being cultivated in the county. It is estimated
that there are approximately twelve acres (or more) not
accounted for in this tabulation.
Investment: The figures of the community inventory
(which were obtained direct from growers) show the
average investment cost to be $1,000 per acre.
The total investment value of the industry as tabulated
is shown to be $37,400. This differential from the aver-
age cost quoted is due to slight variance in cost of estab-
lishing plats.
Value: The total average value of the fern industry
in Putnam county is shown by figures on hand to be
$49,050.00. It is estimated that the acreage not recorded
will aggregate an average output of $10,000 annually.
Varieties: The variety now being grown commercially
is asparagus plumosis, with asparagus springeri being
grown as a specialty.
There is very little done in the way of propagation of
plants. Most of the growers sow seeds. No catalogs are
now issued. The general market is through the northern
florist trade. Commission men also buy f. o. b. the fern-
eries.
Culture: For details as to fern culture, University of
Florida Agricultural Experiment Station, Bulletin No. 384
is recommended.
Corrections: Corrections to this bulletin are invited, to
the end that an accurate tabulation be compiled.


GREATEST FIG COUNTY IN THE STATE OF
FLORIDA

Hotel Chipola Will Preserve 100 Bushels for
Guests-A Rare Opportunity Offered With
Figs Furnishing Raw Material

(Marianna Floridan, July 13, 1928)
One hundred bushels of Jackson county figs for one
user.
That is what Manager Hayward Hall of Hotel Chipola
wants to provide preserves for his guests this fall and
winter. And he will get them easily, because this is a
small percentage of the crop of Jackson county figs.
Then be it remembered that more people prefer fig
preserves than any made of any other fruit.
And be it further remembered that Hotel Chipola
doesn't just let you sample their preserves. They are
there to eat, and the more you eat the better pleased the
hotel management becomes.
The manufacture of these preserves will be under the
direction of Charles O. Reiff, vice-president of the Mari-
anna Fruit Company, and a man whose resourcefulness
includes many most important things. Everybody knows
that whatever Charlie Reiff does, he does well. No better
fig preserves will be found in all this great land of ours.
But speaking of figs-
Some day some enterprising fellow is going to establish
a preserve factory right here in Marianna and get rich
preserving figs. In Jackson county are thousands of fig
trees. The crop every year is bountiful-not a fourth is
utilized. The darkies eat tons of them from the trees.
Hundreds of whites do the same. Hundreds of negro
shanties have their fig tree, and denied commercial ave-
nues, you can "jest hep yo'self."
There are big profits in preserves-and especially fig
preserves. Lots of California people roll in luxury mak-
ing fig preserves. Thousands of dollars worth of Cali-
fornia fig preserves consumed in Florida ever year, and
no county in California can produce more figs than Jack-
son county.
Just think what can be done in figs in addition to giving
them to Hotel Chipola guests.
It is said that 5,000 bushels are raised in Jackson
county-or rather, just "growed." These can make
90,000 quarts of preserves, which would easily sell for
75 cents per quart wholesale. This would bring in
$67,500. Figs sell at good prices at $1.00 per bushel,
hence $5,000 would buy the raw product. Then the
sugar and containers and other production costs.
It's a mighty good thing to look into. There's big
money in it, and the demand would be all right if Jackson
county produced 100,000 bushels annually.

SHIP 80 TONS OF CANNED FRUIT AT ONE
TIME

(Florida State News, July 31, 1928)
Bradenton, Fla., July 31.-(A. P.)-The largest single
shipment of canned grapefruit to ever go forward from
Manatee county went out recently from a canning com-
pany located just below Manatee. It consisted of 80
.tons of the product. The cargo was shipped by boat, and
was billed to points in California, New York and Eng-
land. The canning company making the shipment re-
ported that 3,500 cases of grapefruit had been "put up"
this season and the entire output disposed of.









4 FLORIDA REVIEW


CITRUS FRUIT BY STEAMER TO MIDDLE
WEST

Gulf and Southern Officials Come Here in
August to Plan for Boat Line

(St. Petersburg Times, July 29, 1928)
The important transportation and production problem
before St. Petersburg and Pinellas county right now is
the complete organization of the Citrus Clearing House
Association and the visit of Frisco railroad officials and
Gulf & Southern steamship officers to this city in the
second week of August to decide on a new boat service
from the port of the Sunshine City .to Pensacola.
Executives of the Frisco lines and the Gulf & Southern
were due to arrive here one week ago to confer with
authorities of St. Petersburg and Tampa, but owing to a
press of business in other centers the deliberations here
were deferred.
In the party of visitors, who will arrive about August
10, will be Col. J. A. Coates, vice-president and general
manager of the Gulf & Southern, and F. W. Bartlett,
general agent of the company for this territory, with
headquarters in Tampa; the city officials of Tampa, the
representatives of the board of trade of that city and the
traffic representatives; John N. Cornatzar, director of
development and traffic manager of the Frisco lines.
These and others in the visiting party will confer with
the City Commissioners, Mayor John N. Brown, L. R.
Connolly, director of the bureau of industry and trans-
portation, representatives of the local Chamber of Com-
merce and probably a few financiers and business men of
the city.
Direct communication on this new development has
been carried on at this end by Mr. Connolly. The Gulf
& Southern proposes to put into service two boats each
week between the Frisco terminals in Pensacola and this
city and Tampa, with probably an extension to Havana
and west coast connections with the Collier line boats
for service to Bradenton, Sarasota, Punta Gorda and Fort
Myers.
Report of shipping shows the Tampa port handled car-
goes valued at $176,000,000 for the first six months of
this year. The Gulf & Southern proposes to gather here
citrus production of Pinellas county and carry it by boat
to Pensacola, there to pre-cool the fruit and deliver over
the Frisco lines to St. Louis in 52 hours.
Allocation of citrus fruit out of Florida producing
counties will have a new strength of marketing conditions
in the organization of the Citrus Clearing House Asso-
ciation. Pinellas county for the season of 1926-27
shipped 339,077 crates of oranges, and 668,470 crates of
grapefruit, a total of 1,007,547 boxes, the county being
second in shipments of grapefruit among the counties of
Florida and fourth in total production of citrus fruit.
These shipments represented about 3,000 carloads, so
that this is one of the big shipping counties of the state.
The Gulf & Southern, Mr. Connolly said, will have
capacity and shipping facilities to handle not less than
2,000 cars, and the fancy Pinellas county citrus fruit is
expected to make a new record in middle western con-
signments under this plan if it is worked out satisfac-
torily. It is believed the Gulf & Southern will request a
connecting city line hooking up the railroad terminals
with the port dock, but otherwise would deliver the fruit
direct from the groves to the ships by trucks over the fine
system of roads completed through the fruit belt all the
way to Tarpon Springs.


Pasco county's production can be figured in this dis-
tribution by way of the Pensacola route. Pasco county
shipped 178,670 boxes of grapefruit and 157,137 boxes
of oranges for the season of 1926-27, so that the total
out of the two counties would be 1,345,354 boxes. The
crop for this season now on the trees will be larger than
that of the season recorded.

GRAPEFRUIT MARKET IN BRITAIN IS FIRM

(Scenic Highlander Sun, July 14, 1928)
The British grapefruit market in June was firm, with
prices for United States grapefruit from $5.28 to $7.68
a box, the department of commerce is advised in a cable
from Commercial Attache Cooper, London. It is re-
ported that British imports of South African grapefruit
are of better quality this year than last, with prices in
June ranging from $4.80 to $5.28 a box.
The Spanish orange export season is practically finished
and orange prices in the British market have been steady
to firm, with California bringing from $6.72 to $8.16 a
box in June. South African navel oranges are reported
as of much better quality than last year, with June prices
from $3.12 to $5.04 a box. Brazilian navel oranges
brought from $4.32 to $5.28 a box in the United Kingdom
during June.
The principal competition for United States oranges
in the British market comes from Spain, Palestine, and
South Africa. Spain exports around 11,000,000 boxes (of
70 pounds) of oranges a year to the United Kingdom, and
Palestine from 1,500,000 to 1,800,000 boxes, while South
Africa's export for 1927 totalled the high mark of 850,000
boxes.
In 1927, the United States exported 600,000 boxes of
oranges to the United Kingdom as against record exports
of 234,000 boxes the previous year. It should be noted
that Spanish and Palestine oranges are exported in the
period of June to October. Such gain as has been made
in United States orange exports to the United Kingdom
has taken place during the summer season, when only
South African oranges offer any particular competition.

AVOCADO SHIPMENT TO START AT ONCE
OUT OF HOMESTEAD

(St. Augustine Record, July 25, 1928)
Homestead, Fla., July 25.-Avocado shipments will
start at once from the Naranja packing house of the Avo-
cado Growers Exchange, according to H. W. Dorn, man-
ager. Packing in small way started Thursday.
Early Pollocks are maturing and within a few weeks
there will be considerable fruit moving.
A pre-cooler system will be installed in the packing
house to take care of the light shipments.
"It is impossible to make an estimate," said Mr. Dorn.
"Weather conditions have caused a good deal of dropping
and an estimate would be only a guess. I believe we can
get a good price for our fruit. Florida fruit is preferred
by northern dealers.
"The crop in Cuba is heavy this year and its fruit will
be on the market until October. Much of it is small,
cheaply shipped and marketed. Its presence is not an
unmixed evil, for it has created by its cheapness a wider
acquaintance with and demand for the fruit, especially
around New Orleans and New York. When our better,
more expensive fruit enters the market the public is ac-
quainted with the species."









FLORIDA REVIEW 5


IOWA MAN MEETS WITH SUCCESS IN THE
GROWING OF FLOWERS IN THIS
COUNTY

Disposes of $1,500 Worth of Gladioli Bulbs in
Addition to Retaining Many Bulbs for
Fall Planting

(Sarasota Times, July 31, 1928)
From eight acres of Palmer Farm land, not all of which
was under cultivation, Albert F. Yarn, bulb raiser, has
this season sold $1,500 worth of gladioli bulbs. In addi-
tion to this he sold quantities of the flowers during the
blossoming season, and has retained a sufficient quantity
of the bulbs to double his planting this fall.
Mr. Yarn, whose experience in bulb raising was pre-
viously confined entirely to the north, has found his first
year's venture in Florida quite successful, and is looking
forward to enlarging his farm next year. He came here
from Des Moines, Iowa, in September of last year, drawn
by the glowing accounts of Sarasota county farm land
given him by his brother-in-law, C. H. Dean, and pur-
chased eight acres of Palmer farm land. He planted a
crop of northern bulbs in January and February, plant-
ing for the bulb crop, rather than for a flower crop. Al-
though quantities of the flowers were sold during the
spring, as the blooming acres attracted great attention,
he made no effort to market the blossoms.
With the maturing of the bulbs, however, his first real
marketing began, and Mr. Yarn sold 50,000 at the price
of $30 per thousand. Although he has a fair share of
his crop of bulbs still on hand, he stated yesterday that
he will not sell any more, as he is saving the residue for
planting this fall.
During October and November he will replant these
bulbs for a winter supply of flowers which will be ready
for shipment to northern markets in January, February
and March. The market is good at this time of the year,
Mr. Yarn said, the blossoms bringing from 8 to 12 cents
each. He has already contracted with northern florists
for the sale of the flowers.
The Yarn bulb farm, which lies along the Fruitville
road, has been one of the most interesting features of the
entire Palmer farm tract during this last season. It has
attracted hundreds of visitors.
More than fifty varieties of the beautiful flowers were
raised by Mr. Yarn. Practically all of the commoner
varieties were to be found on this tract of land, and many
of the rarest types. There were quantities of the popu-
lar orange hued Alice Tiplady, the rose pink E. J. Shaylor,
the purple Annie Eberius, the white Albania, all popular
varieties, and there were also to be found the rarer W. H.
Phipps, the J. A. Carbone, and the Henry Ford.
"Bulb raising is particularly adaptable to this land and
climate," Mr. Yarn stated yesterday. "I would be glad
to see more bulb raisers here, as four or five gladioli farms
would mean making this section a stable market source
for gladioli. It would not mean competition, but coope-
ration."

THE PAPAYA

(Miami Post, July 14, 1928)
There are millions of persons in the United States
who never have heard of the papaya, who do not
know whether it is a fruit, a vegetable or a proprietary


medicine. It is gratifying, therefore, to record the fact
that papaya growers are waking up; that during the stay
of Elks "in our midst" they prosecuted a campaign of
education. Their slogan is: "South Florida Health Fruit
-Eat Papayas."
Some months ago the Miami Post reprinted from one
of its enterprising contemporaries the names of a number
of South Florida edible products that are unknown be-
yond the borders of the State-some of them not widely
known in the State itself.
The Miami Post is frank to say that it does not believe
South Florida has been properly or intelligently adver-
tised in the past, either at home or abroad. We have had
among us too many so-called "publicity experts" who
spot-lighted themselves instead of presenting in a proper
light the resources and the potential wealth of the section
they were employed to serve.
If organizations like the Papaya Growers' Association
will depend upon their own efforts and upon a publicity
agent who is a worker and not a poseur, much good will
be accomplished.

SHIP CARLOAD POTATOES

(Gainesville Sun, July 30, 1928)
Milton, July 29.-(A. P.)-What is believed to have
been the first carload of sweet potatoes to be sent out
from Northwest Florida this season has just been shipped
from Holt. The potatoes were raised by farmers of Santa
Rosa and Okaloosa counties. The shipment was made to
Birmingham and consisted of about 500 bushels.

FRUITS AND VEGETABLES NEVER MORE
PLENTIFUL

(DeFuniak Breeze, July 26, 1928)
Fruits and vegetables were probably never more plen-
tiful on the DeFuniak market than at the present time,
and prices are very reasonable. Not only are the grocery
stores well supplied, but the growers make calls daily
over the residence districts, bringing the fruits and veg-
tables to the housewife only an hour or so off the vine or
plant, as the case may be. In addition to these, the
weekly curb market allows a selection from a wide variety
of products. Prices are reasonable indeed, and no De-
Funiak household has any excuse for any family to be
without a wide variety of these prdoucts on their tables.
Especially is the melon crop plentiful, and melons seem
especially delicious this year, and the price is the lowest
in some time. Thirty or forty-pound melons sell for a
quarter, and big fifty-pound fellows can be purchased
from the growers for not much more than that. Water-
melons are cheap, even without taking into account the
big truckload which a Washington county grower brought
over and sold-big, fine ones they were, grown in the
Graceville neighborhood, where they grow 'em by the
thousand carloads annually-which he retailed out for a
nickel each.
In addition to berries and other fruits, produce on the
local markets include roasting ears, okra, beans, butter
and snap crowder peas, beets, parsnips, turnips, onion,
tomatoes, squashes, and numerous other vegetables which
grow to perfection here.

Florida ships hundreds of tons of Spanish moss, which
is utilized in the manufacture of mattress and automobile
cushions. Wewahitchka is the center of the industry.









6 FLORIDA REVIEW


STANTON FLOWER AND BULB GARDENS
BUSY SHIPPING ASTERS

Making Average of Three Shipments a Week-
Will Continue Through Month of August

(Enterprise-Recorder, July 13, 1928)
Probably few people realize that in Madison is now the
beginning of what may prove a big industry here-that
of growing flowers for the market on a large scale.
The Stanton Flower and Bulb Gardens are now busy
shipping asters, Mr. Stanton having set out about 2,000
plants this past February, from which they are now mak-
ing shipments three times a week. The aster field is very
beautiful, with a variety of colors-purple, red, white
and pink. The asters are shipped to Birmingham, Ala.,
where A. D. Stanton, Jr., looks after the selling end.
Shipments began the latter part of June and will prob-
ably continue through this month and next. The flowers
bring around $40 a thousand.
Besides the 2,000 plants set out in their nursery, Mr.
Stanton got probably 2,000 plants additional from a 10-
foot square plot, selling $63.00 worth of plants, besides
giving some away.
Besides the aster-growing business, this being the first
year they have planted them extensively, Mr. and Mrs.
Stanton have sold a large number of narcissus blooms.
They have at their home now 75,000 bulbs which they
grew and which they will set out this fall, enough to plant
an acre and a half. These will come into bloom and
shipments on them will begin in December.


PALMETTO LINE SHIPS TO CARRY CITRUS
FRUIT

(Lake Worth Leader, July 18, 1928)
Two refrigerator steamers of the Palmetto line,
operated by the United States shipping board, will be
placed on the Jacksonville to England run next Novem-
ber for the transportation of Florida citrus fruits, ac-
cording to information received by the chamber of com-
merce yesterday from United States Senator Duncan U.
Fletcher.
The Palmetto line is operated by E. S. Troesdal, Savan-
nah, for the shipping board, who is considering purchase
of the line for private operation. The equipment con-
sists of ten ships, two of which are being provided with
refrigeration equipment for the Jacksonville-Liverpool
run, Senator Fletcher stated.
Although chamber officials have no certain knowledge
of the local affiliations, they believe Harry Di Christina,
local fruit man, is associated with the line and will do
missionary work for it while in Europe. He recently left
for England to stimulate the demand for Florida fruits.

BIG TOMATO YEAR

(Gainesville Sun, July 30, 1928)
Ocala, July 29.-(A. P.)-The current year has been
the best on record for tomatoes, producers of this sec-
tion declared as they announced a yield in Marion county
of about 270,000 crates, and revenue from their pro-
duction of close to half a million dollars. Packers and
growers, however, estimated that not less than 10,000
crates of tomatoes were allowed to rot in the fields this
year.


STATE'S CITRUS CROP IS VALUED AT
$51,352,930

The Marketing Commission Makes Estimate for
1927-28

(Lake Wales Highlander, July 13, 1928)
Florida's 1927-28 citrus crop, not including the value
of the grapefruit canned or of the fruit moved by truck
or consumed in the state, had a value of $51,352,930,
according to an unofficial estimate as compiled by L. M.
Rhodes, State Commissioner of Marketing.
Mr. Rhodes estimated the water and rail-borne oranges
for the season as 17,963 cars or 6,466,680 boxes; tan-
gerines as 1,116 cars or 104,760 boxes, and grapefruit as
17,555 cars or 6,319,860 boxes. Express shipments which
it was indicated, were made up principally of oranges
and grapefruit, was estimated at 1,199 cars, making the
total for the season 37,833 cars or, figuring on a basis of
360 boxes to the car, 13,619,880.
The figures, Mr. Rhodes pointed out, are unofficial, but
are based on the tabulated estimates up to the present.
"They are, however, in my opinion, practically correct,"
he said.
He arrived at his figures on the basis of the average
market returns as outlined in the annual report of the
Florida Citrus Exchange. On that basis the average
orange value was placed at $4.16 a box; tangerines, $5.28
a box, and grapefruit, $3.28 a box. The value of the
6,466,680 boxes of oranges, under the computation, was
placed at $26,902,388.80; that of the 6,319,860 cars of
grapefruit at $20,729,044, and the 401,760 boxes of tan-
gerines at $2,121,292.80. The value of the express ship-
ments was placed at $1,601,304.40, using the general
average of the exchange's orange and grapefruit returns
in the figuring of the 431,640 boxes of $3.71 a box.
Commissioner Rhodes' official 1926-27 season figures
placed the crop at: Oranges, 9,090,000 boxes, and valued,
figuring on a basis of $2.75 a box, average price to mar-
keting agencies, f. o. b. shipping point at $24,997,500;
grapefruit, 6,958,000 boxes, and valued, figuring on a
basis of $2.30 a box at $10,005,240, and tangerines,
540,000 boxes with a value of $1,884,600, estimating at
$3.49 a box. The total revenue of the 1926-27 crop, ac-
cording to the report issued last year, was placed at
$47,876,152, which included the $357,500 value of the
715,000 boxes of grapefruit canned; $650,000 as the
approximate value of the fruit moved by truck and con-
sumed in the state, and $3,981,312 as the transportation
charges within the state.

ASSOCIATION RECEIVES MONEY FOR CAR
OF BERRIES

(Okaloosa News-Journal, July 20, 1928)
The Producers' Association of Okaloosa county re-
ceived a check from the American Fruit Growers Com-
pany of Chicago, for $1,580.66 in payment for the first
carload of blueberries shipped this year. There were
9,010 quarts in the car and the shipment sold for $2,089
in Chicago, making each quart worth a little more than
23 cents.
Two other cars have already been shipped and another
will leave Milligan today for the northern markets. Man-
ager Peaden said that the Association is distributing
daily checks for large amounts to growers all over the
county. He also said that the prices are still good.









FLORIDA REVIEW 7


REDLANDS AVOCADOS BRING $12.50 PER
CRATE

Fruit Movement from Homestead Vicinity Starts
With Shipment of 150 Packages

(Miami Herald, July 25, 1928)
Homestead, Fla., July 24.-The first large shipment of
avocados from the Redlands district sold in New York
last week for $12.50 a crate f. o. b. Naranja, according to
a telegram received by H. W. Dorn, manager of the Avo-
cado Growers' Exchange packing house. The Clyde Line
carried the initial shipment of 150 crates, each approxi-
mating 36 pounds of fruit varying from 28 to 42 avocados
per crate.
Cuban avocados at the same time were quoted as low
as $2.00 a crate. "Cuban fruit is cheaply raised, cheaply
packed and cheaply marketed," said Mr. Dorn, "without
standardization of grades. The market is glutted with it
and that will lower our prices somewhat until their season
ends in October, when our prices will mount again. But
their cheap fruit is educating the public to eat avocados
and creating a demand which later will be satisfied only
with the better fruit."

GOLD IN FLORIDA SOIL

(Eustis Lake Region, July 17, 1928)
A recent editorial in the Eustis Lake Region spoke
about gold and oil in various soils and the fact that
boring for oil was now being done in Florida. Of course
we hope that oil can be found in Florida. Of gold
we have only the slightest hope, but the Lake Region at
that time said that our oil and our gold was in our agri-
culture. We want more people to come to Lake county
and engage in farming, fruit growing and raising winter
vegetables, and the following from the Bradenton Herald
will give our prospective settlers and local people some-
thing to think about along this line:
"Manatee county's celery shipments set a record dur-
ing the past season of 1,971 carloads against 1,944
shipped in 1923-24, bringing in approximately $1,971,000
to the growers, based on an average of $1,000 per car on
an f. o. b. basis.
"That is news worth broadcasting to the four corners
of the country. It is big news to the northern banker
as well as the northern farmer because one sees what
progress the wonderful Manatee section is making in
farm production while the other is impressed with the
wonderful fertility of the soil and an opportunity of
making not only a living, but a chance to put away funds
for later years.
"With but a small area under cultivation in comparison
with the thousands of acres within the boundaries of the
wonderfully blessed section yet to be developed, it is
almost beyond the comprehension of the northern banker
and farmer that Manatee county is one of the first ten
counties in the United States in the value of its agri-
cultural products.
"It is taxing the credulity of the northern farmer to
tell him that in Manatee county there are produced two
crops during a season of ten months. Five or six months
crop season is about the limit in the majority of the
northern states and never more than one crop is har-
vested off a piece of ground in that length of time. Two
crops a season is the average here-not the unusual.
"Conservative estimates of the revenue to growers
from their crops during the season just closed placed the


income of Manatee county farmers at $5,485,660. This
is an estimate of the revenue on 5,732 carloads of farm
produce shipped north and does not include express, boat
or truck shipments, of which no creditable estimate can
be made.
"When we consider that the past season was not con-
sidered a 'good crop year,' in that carload shipments were
442 cars less than the previous year, Manatee county is
destined not only to continue to lead the state in value of
her crops, but will in future years gain greater recog-
nition nationally. Agriculture is a proven, profitable in-
dustry in the Land of Manatee, but the surface is barely
scratched as yet.
"The citrus crop was much shorter than usual during
the last season, but there are indications now that Man-
atee county will probably have a record shipment of
citrus, in fact, everything points to an excellent year for
both citrus and vegetables.
The figures given on the value of the crops in Manatee
county today should be an incentive not only to the
farmer, but the business man. Few cities in the country
can boast of a payroll from one industry of $5,000,000
annually in the shortest of crop years."

MOVES BOAT BUILDING BUSINESS HERE

Scruggs Erects Building on Desirable Site in
East Milton

(Milton Gazette, June 26, 1928)
Milton acquired another industry this week with the
removal of the boat building plant of J. A. Scruggs from
Bay Point to the concern's new location on Bayou Mar-
quis in East Milton.
Mr. Scruggs, who has been engaged in the boat build-
ing business at Bay Point for the past year, specializes
in the construction of all types of small water craft,
especially the lighter speed boats.
A spacious building, 40 by 60 feet in dimensions, has
been erected on the bayou directly opposite the home of
J. E. Estes and on State Road No. 1. The site overlooks
Marquis basin.
New machinery and equipment is being installed this
week and construction of boats will be resumed next
week. The machinery consists principally of planer,
band saws, joining machine, electric drills, etc.
Mr. Scruggs has a contract with the Navy Department
to construct two sail boats to be placed in use at Pen-
sacola Naval Air Station. Work will be started on these
next week. He employs from four to ten skilled
mechanics.
The outboard run-about is a specialty of the concern.
These small, light craft have grown into great popularity
during the past few years, and boats built by Mr. Scruggs
are in use throughout the southeast, especially along the
Mississippi coast.
They are constructed of mahogany and juniper and are
very light. Usually they are 16 feet long and four and
one-half feet wide, and are capable of a speed of from
20 to 35 miles an hour, depending on the motor used.
While Mr. Scruggs has confined his business largely to
the construction of these popular boats, his plant is
equipped to build all types of craft.
Mr. Scruggs is a native of Brewton, Ala., but made his
home in Pensacola for a number of years before coming
to Bay Point a year ago. He was a student of marine
engineering at Alabama Polytechnic Institute, Auburn,
and the University of Michigan.








8 FLORIDA REVIEW


MISS MARY GEORGE, MORRISTON, FLORIDA
Age TS
Winner of the State Health Contest for 1928, held under the supervision of the
Nutrition Specialist, Home Demonstration Division, Florida
State College for Women









FLORIDA REVIEW 9


THROUGH ROUND TRIP FARES VIA L. & N.
RAILWAY CO.

From Cincinnati, Ohio, Louisville, Ky., Lexing-
ton, Ky., Evansville, Ind., and St. Louis, Mo.

(Apply to any L. & N. Agent for Information)
Below will be found fares to all the destinations to
which they apply. Tickets sold at these special fares will
be honored in sleeping cars upon presentation of usual
Pullman tickets for space occupied. Tickets for children
of 5 and under 12 will be sold at half the adult fare.
Tickets for these excursions will not require validation
at destination.


Cincin-
FLORIDA- nati,
Olio,
Arcadia ................. $36.50
Auburndale .......... 36.50
Avon Park.............. 36.50
Bartow ................. 36.50
Boca Grande.......... 36.50
Bonita Springs ...... 36.50
Bradenton ............ 36.50
Chipley
(via L. & N.)........ 27.00
Clearwater ............ 36.50
Daytona Beach...... 31.75
DeFuniak Springs
(via L. & N.)...... 27.00
Ft. Lauderdale ...... 38.50
Ft. Myers.... ........ 36.50
Ft. Pierce .............. 37.00
Hollywood ............ 38.50
Jacksonville .......... 29.00
Jacksonville Beach 29.50
Key West .............. 46.25
Lake Wales ............ 36.50
Manatee ............... 36.50
Marianna
(via L. & N.)...... 27.00
M iam i .................... 39.00
Naples ................... 36.50
Ocala ................... 31.75
Okeechobee .......... 36.50
Orlando ................ 36.50
Palmetto ................ 36.50
Pensacola
(via L. & N.)...... 27.00
Plant City ............. 36.50
Sarasota ............... 36.50
Sebring .................. 36.50
St. Augustine ........ 30.50
St. Petersburg........ 36.50
Tampa ................... 36.50
Venice ................... 36.50
West Lake Wales.. 36.50
West Palm Beach.. 38.00
Winter Haven........ 36.50


Louis-
ville,
Ky.
$36.50
36.50
36.50
36.50
36.50
36.50
36.50

25.00
36.50
31.75

25.00
38.50
36.50
37.00
38.50
29.00
29.50
46.25
36.50
36.50

25.00
39.00
36.50
31.75
36.50
36.50
36.50

24.00
36.50
36.50
36.50
30.50
36.50
36.50
36.50
36.50
38.00
36.50


Lexing-
ton.,
Ky.
$33.50
33.50
33.50
33.50
33.50
33.50
33.50

25.00
33.50
28.75

25.00
35.50
33.50
34.00
35.50
26.00
26.50
43.25
33.50
33.50

25.00
36.00
33.50
28.75
33.50
33.50
33.50

24.00
33.50
33.50
33.50
27.50
33.50
33.50
33.50
33.50
35.00
33.50


Evans-
ville,
Indtl.
$36.50
36.50
36.50
36.50
36.50
36.50
36.50

25.00
36.50
31.75

25.00
38.50
36.50
37.00
38.50
29.00
29.50
46.25
36.50
36.50

25.00
39.00
36.50
31.75
36.50
36.50
36.50

23.00
36.50
36.50
36.50
30.50
36.50
36.50
36.50
36.50
38.00
36.50


Saint
Louis,
Mo.
$41.50
41.50
41.50
41.50
41.50
41.50
41.50

28.00
41.50
36.75

28.00
43.50
41.50
42.00
43.50
34.00
34.50
51.25
41.50
41.50

28.00
44.00
41.50
36.75
41.50
41.50
41.50

42.00
41.50
41.50
41.50
35.50
41.50
41.50
41.50
41.50
43.00
41.50


FLORIDA NOW RAISES FINE GRADE OF
PEACHES

(Kissimmee Valley Gazette, July 27, 1928)
J. D. Smith of Marianna, farmer, landowner, capitalist
and member of the legislature, but first and foremost a
Floridian who is devoting his time to searching for things


that will benefit the state, has demonstrated that the
northern tier of counties can produce peaches that will
compare with Georgia's finest. For several years Mr.
Smith has been experimenting with peaches in Jackson
county, centering his attention upon the Hily Belle, one
of Georgia's widely known freestone varieties. This
season the Smith orchard has produced Hily Belles that
equal the best in Georgia.
Peaches are synonymous with Georgia, but before
Georgia realizes it Florida will become a keen competitor,
says the Florida State Chamber of Commerce. Madison
county shipped peaches by the carload last season as the
result of the faith of a grower near Greenville who began
some years ago to develop an orchard, and the movement
from that district this season shows a healthy increase.
Throughout west Florida are hundreds of peach trees
beginning to produce in commercial quantities. Within
another two or three years the fruit will be going out by
the dozens of carloads.


MELONS TO BE IN NEXT CARGO FOR
ENGLAND


Daytonian to Take Florida Product to Liverpool
with Georgia Peaches

(Times-Union, June 24, 1928)
A trial shipment of watermelons, direct from this port
to Liverpool, will be aboard the Leyland boat Daytonian
when she sails from Jacksonville, Monday, July 9, for
Savannah, to take on a cargo of more than 5,000 crates
of Georgia peaches for the English market, John S. Ar-
nold, president of the Arnold Fruit Company, stated yes-
terday.
Arrangements for the peach shipment were made last
week by H. V. Arnold, in conference with W. C. Bowley,
general manager of the Georgia Peach Growers Exchange
at Macon. Only the best quality of fruit will be shipped,
and it will be harvested and picked especially for export,
Mr. Arnold stated. This will be the first large shipment
of peaches to move from Georgia to a foreign country,
and with favorable results it is probable that other ship-
ments will follow.
The Georgia exchange has been experimenting for a
number of years with small shipments exported mainly
through New York, but last season sent a few crates to
Liverpool and Bremen, Germany, through Savannah, both
of which arrived in satisfactory condition.
In addition to the peach shipment, 1,500 boxes of
grapefruit will be sent on the Daytonian next trip as well
as the trial shipment of several hundred watermelons.
"I believe that we can develop a large market in Eng-
land for our Florida grown watermelon," Mr. Arnold
stated yesterday, "and if we find that they take well with
the English people we probably will send large shipments
over next year."
The inauguration of the citrus fruit shipments direct
to England was effected by the Arnold Fruit Company,
John Arnold, president; Strachan Shipping Company, J.
A. Kauffmann, local manager, and the Armour Packing
Plant, Mark Hyde, manager.
With this shipment of peaches, watermelons and citrus
fruits, the two Leyland liners, the Darian and Daytonian,
will be taken off the run and during the summer months
will be outfitted to take care of a larger refrigerated
capacity next season.










FLORIDA REVIEW


REPORT SHOWS FRUIT HANDLED

Citrus Totals 1,022 Cars-Vegetables 5,887
Cars

(Times-Union, July 14, 1928)
During the 1927-28 season, 241,200 boxes of citrus
fruits passed under the vigil of the federal-state shipping
point inspection as maintained for the growers and ship-
pers of Florida by the United States Department of Agri-
culture in cooperation with the Florida State Marketing
Bureau. The final report for the year was issued yester-
day by Neill Rhodes, assistant state commissioner of
marketing, with offices in the St. James building. It was
indicated in the report that the total did not represent
the aggregate of shipping, in that much fruit and vege-
tables go forward to markets without the certification.
The citrus aggregate comprised 670 cars, the total
representing 318 cars or 114,480 boxes of grapefruit; 238
cars or 85,680 boxes of oranges; 12 cars or 4,320 boxes
of tangerines, and 102 cars or 36,720 boxes of mixed ship-
ments. Under the estimate, 360 boxes to a car is the
basis of the figures.
During the official vegetable season, a total of 254 cars
or 127,000 hampers of beans were inspected; 795,550
crates, making up 2,273 cars of celery; 468,000 barrels,
making up the 2,600 cars of potatoes; 680 cars or 340,000
crates of tomatoes; 12,000 crates, making up the thirty
cars of peppers; three cars or 1,200 crates of peppers;
two carloads or approximately 900 hampers of cabbages;
one carload or approximately 400 hampers of onions, and
forty-four carloads of mixed vegetables.
The aggregate in vegetable movement inspections for
the season was 5,887 cars, and the total fruit and vege-
table inspections for the year amounted to 5,557 cars,
according to the report.

The lowest temperature ever recorded at Key West
was 41 degrees above zero; the highest, 100 degrees.

FERNANDINA CANNERY TO SOON WORK
UPON QUANTITIES OF PEARS

(St. Augustine Record, July 26, 1928)
Fernandina, July 26.-A recently established canning
factory at Fernandina will begin the canning of between
35,000 and 40,000 cases of pineapple pears in approxi-
mately three months.
The corporation, the Florida Citrus Cannery, Inc., will
make a specialty of grapefruit and other citrus fruits,
but will also can shrimp, oysters and pears, it was stated.
Eleven thousand acres of oyster land has been purchased
in the vicinity of the factory which will be planted in
oysters in the near future, it was announced.
T. B. Deen, secretary and treasurer of the concern, has
been in the canning business for over twenty-one years.
R. E. Baker is vice-president and W. H. Baxly is man-
ager.
It is estimated that 10,000 cases of shrimp will be
canned during the year and approximately 100,000 cases
of grapefruit, beginning in November. The products of
this factory will go to Europe and other foreign coun-
tries, especially to South and Central America, it was
stated.
The factory itself is 81 by 200 feet and of modern
construction. A 100-foot dock extends to the water,
which is thirty-five feet deep at this point.


GRAPEFRUIT VINEGAR NEW MIAMI
PRODUCT

(Dade County Times, July 27, 1928)
The Powell-Florida Vinegar Corporation started bott-
ling their first run of grapefruit vinegar Wednesday,
July 25, in their plant at S. W. 27th avenue and 27th
lane, and another Miami industry which uses local raw
materials came into production.
Some six months ago the corporation began the in-
stallation of equipment in their plant, and actually started
vinegar manufacture some week ago. The products
reached this week the bottling stage and the first ship-
ments are to be made at once. The plant uses small
grapefruit which is not suitable for shipment and in this
manner makes use of fruit which might otherwise be
wasted.
The equipment consists of hot-water fruit peeling
apparatus, hydraulic crushing machine and tanks for
fermentation ranging in size from 1,400 gallons to
105,000 gallons capacity and bottling apparatus. Several
different size glass packages will be used, all of which
will bear a standard label "Tropical Brand," with descrip-
tion of the product, the company's name and a tropical
scene. Glass containers of 10-oz., one pint, one quart,
two quart and one gallon capacity will be used, and the
product will also be furnished in barrels.
C. L. Powell, master vinegar maker of 30 years' ex-
perience, is the founder of the company. He came to
Miami five years ago from New York state, where he has
formerly owned four vinegar plants. Mr. Powell states
that the "Sugar-grapefruit" vinegar which the company
is making is superior to anything on the market as a con-
diment. The product has a fine aroma and is more palat-
able for any table use than the usual kinds of vinegar.
It is the same color as applecider vinegar. The capacity
of the plant is approximately 2,000 gallons per day, and
it is planned to increase this to 4,000 gallons daily by
January 1, Mr. Powell stated.
Associated with Mr. Powell, who is secretary-treasurer
of the corporation, are G. O. Reed, of Miami Beach,
president, and Harry C. McClure, Miami Beach, vice-
president. Porter Ferrand, sales manager, has made sales
contacts which will, it is believed, absorb the present
capacity of the plant. Wholesale grocers all over the
state of Florida have placed their orders for Miami-made
vinegar, recognizing that they are securing for their trade
a high quality product, and that they are contributing to
the development of the state in handling Florida manu-
factured products. The buyers have been eager to
secure shipment of the first consignment of vinegar, said
Mr. Ferrand, and the public may look forward to pur-
chasing "Tropical Brand" vinegar from their regular
grocer very soon.

TAMPA'S CIGAR OUTPUT EXCEEDS 1927

(Tobacco, July 12, 1928)
Tampa, Fla., July 7.-Figures released by the internal
revenue department show that an increase of more than
20,000,000 cigars were manufactured by Tampa factories
during the fiscal year ending June 30. A total of
483,842,136 cigars were manufactured last year as com-
pared with the previous year's production of 463,340,781.
A total of 43,796,340 cigars were reported manu-
factured during June. The records show that 12,309,610
of these were Class A, 907,300 Class B, 21,807,330 Class
C, 8,600,800 Class D and 171,600 Class E.


FLORIDA


REVIEW









FLORIDA REVIEW 11


JAMES R. HAWLEY ANNOUNCES PLANS
FOR NEW INDUSTRY

Between 60 and 70 People Will Be Employed-
$11,000 Order of Machinery on Way Here

(Bradenton Herald, June 20, 1928)
Announcement of another new industry of importance
for Bradenton was made today by James R. Hawley, who
has been in the city the past two weeks looking over the
field with a view of starting a factory for the manufacture
of overalls, jumpers, blue and khaki work shirts, and duck
trousers.
Mr. Hawley informs The Herald that within the next
thirty days he expects to have his plant in full operation,
employing between 60 and 70 hands to start. Most of
these will be women engaged in operating the power
sewing machines.
Machinery costing $11,000 has already been ordered
from Allentown, Pa., and is on the way. This machinery
in the main is the latest in power sewing machines.
Properly Financed
Three large buildings are under consideration by Mr.
Hawley as the home for his plant, all conveniently located.
Mr. Hawley expects to take his time and be certain that
the one finally selected is the best obtainable for the
factory. No decision has yet been made as to whether he
will rent, lease or buy, but assurance is given the public
that the business will be properly financed and carried on
by a man who has spent his life in this kind of work.
According to Mr. Hawley, James Burton, who operates
an American box-ball alley at 425 Twelfth street, is re-
sponsible for him locating in Bradenton and starting the
plant here. The two men were fellow-students in the
Chicago University, as well as chums and classmates there.
Though separated for many years they have always kept
in touch with each other. When Mr. Burton learned not
long ago that Mr. Hawley was figuring on going in busi-
ness for himself he immediately got busy and invited him
to come to Bradenton.
City Impresses Him
Though he had never been in Florida, Mr. Hawley came
here June 5 and has studied the situation carefully. Now
he is enthusiastic over Bradenton and expresses his thanks
to his old friend, saying this is just the place he was
looking for.
For many years Mr. Hawley has served as bookkeeper
for the Carhart concern and knows the manufacturing and
selling end of the business like a veteran. Mr. Burton,
who will be manager of the local business, also had expe-
rience in the work in New York City.
Mr. Hawley left for Lakeland today to look over the
field from a sales point of view. He expects to visit a
number of other Florida cities this month.
This factory will not be started on a small scale, accord-
ing to Mr. Hawley, as he has plenty of financial backing.
The machinery is bought and paid for and with the en-
gaging of the force by Mr. Burton, and the selection of a
suitable building, all will be in readiness for an early
start in the manufacturing line, he says.
Use Electricity
Electricity will be used for power for the plant. To
start with one bookkeeper, one foreman, two inspectors,
one shipping and receiving clerk, one stock man and about
sixty women who can operate sewing machines will be
engaged.


Mr. Hawley adds that in the near future he hopes to
meet the members of the chamber of commerce and the
officers of the various banks in the city as well as the
city officials.
Born and raised in Champlain, Ill., Mr. Hawley has
never worked at any other business than the line he will
conduct here. All cloth will be shrunk before being made
into garments, he adds, so that it will always fit the same
after laundering as before.
Suggestions as to large buildings suitably located for
the plant will be welcomed by Mr. Hawley, who asks that
all information of this kind be given to Mr. Burton, his
manager. Applications for the various positions at the
plant also should be made to Mr. Burton at his place of
business, 425 Twelfth street.

BLOUNT'S 72-ACRE CITRUS GROVE SELLS
FOR $16,000 TO LOCAL MAN

One of Hendry County's Finest Citrus Groves-
Famed Locally as Having the Biggest
Orange Tree in State of Florida

(Hendry County News, July 26, 1928)
The Blount orange and grapefruit grove of seventy-
two acres, which is one of the finest old groves in this
part of the State of Florida, was sold Friday to B. F.
Lewis, of Olga, for sixteen thousand dollars.
This Hendry county property attracted wide-spread
notice about two years ago when the editor of this paper
discovered a magnificent old orange tree in this grove
measuring forty feet in height and with a forty foot
spread of branches bowing under the weight of a thirty-
five to forty-five box yield of oranges. This story was
widely copied by the state press and the State Agricul-
tural College of Gainesville sent representatives down to
LaBelle to verify the story. It was the consensus of
opinion that the claim that Hendry county had the
biggest orange tree in the State of Florida was a fact and
up to the present time this has not been disproven.
Mr. Lewis will bring his family to his newly purchased
grove farm and will make Hendry county his future
home.

OPENS TOMATO CANNING PLANT

J. A. Chittum, Jr., Also Plans Cannery for Corn
and Strawberries

(Ft. Pierce Tribune, June 23, 1928)
A small tomato canning plant has been established on
the 80-acre farm owned and operated by John A. Chittum,
Jr., on the Header Canal road about 10 miles west of
Fort Pierce.
Chittum has already started packing and after some
experimentation to find the best method of preparing the
contents, has adopted a brand to be known as "Chittum's
Best." The labels on the can will bear the name of Fort
Pierce, Fla., and also the fact that the tomatoes were
grown and packed by J. A. Chittum, Jr., on "Happy
Farm."
If this enterprise is successful Chittum expects to in-
stall an electric packer, which he proposes to use not
only for tomatoes, but to pack corn and carrots. He also
plans to grow a few acres of strawberries with the view
of canning them also.









12 FLORIDA REVIEW


LOCAL INTEREST IN ESTABLISHMENT OF
PECTIN PLANT

Jacksonville Man Tells of Plans for New Use
for Citrus

(Plant City Courier, June 22, 1928)
An announcement of interest to local citrus growers
as well as to citrus growers throughout the state, is that
recently made in Jacksonville relative to establishment of
a plant in the Gateway City for the extraction of pectin
from grapefruit peel, said Henry H. Huff, secretary of
the East Hillsborough Chamber of Commerce, yesterday
afternoon. Pectin is the agent used for jellying fruit
juices, and the establishment of the Florida plant will
open up one more local avenue for profit from the citrus
industry, Mr. Huff believes. The Jacksonville plant is the
first of its kind in this part of the country, it is claimed.
The plans for establishment of the Jacksonville plant
were announced by J. J. Logan, president of the Jackson-
ville Real Estate Board. The plant will be constructed
by the Southern Packing Corporation, at King and Roselle
streets. Indication of the organization's belief in the
future of the industry and probable need of expansion
was brought out in that section of the announcement,
which pointed out that the property acquisition included
the major portion of the entire block bordered by King,
Roselle, Gilmore and Florence streets.
The base plant, construction work on which will get
under way within the next two weeks under Mr. Davis'
direction, will be 50x105 feet in size, of two-story brick
or reinforced concrete construction, with the plant and
equipment representing an outlay of approximately $150,-
000, Mr. Logan estimated.
Grapefruit peel is to be obtained from the Shaver
Brothers cannery, located across the street from the plant
site, and it was also indicated that raw material would
also be brought from down-state canneries, the peel being
sent through a dehydrating process before being shipped
into Jacksonville from those points. The capacity of the
plant was estimated by Mr. Logan at approximately
twenty tons a day with from thirty to fifty workmen em-
ployed. The use of dehydrating methods at the plant
will enable twelve months' operation with the available
raw material, he said.
The Southern Packing Corporation is sponsored by New
York capital, Mr. Logan said, and the organization is
capitalized at $300,000. William Stephaney, prominent
business man of Long Island City, N. Y., is president of
the company.
The man who developed the process of extracting pectin
from the grapefruit peel with the assured elimination of
the bitter taste is to have charge of the operations here,
Mr. Logan said. He is R. T. Northcutt. For a number
of years it has been known that pectin was present in
grapefruit and orange peel, Mr. Logan pointed out, but
it was only recently that Mr. Northcutt was successful in
the extraction of the vegetable gum derivative from the
peel of the grapefruit without a trace of the bitter taste
remaining.
Pectin is defined by Webster as "A white amorphous
compound contained in the fleshy fruits, as apples and
pears, and in roots, as carrots and turnips, believed to be
derived from pectose by the action of acids. It occurs in
different varieties and may be regarded as a vegetable
gum derivative. Through the action of pectose it pro-
duces gelatinization in fruit juices." The extraction of


pectin from the peel, the product being described by Mr.
Logan as a very important by-product of the Florida
citrus industry, is a scientific operation, for pectin must
be odorless, tasteless and colorless, Mr. Logan pointed
out. Pectin is found in the orange peel, but to a much
less extent than in the peel of the grapefruit.

DRESS FACTORY AT DAYTONA SUCCEEDS
IN FLORIDA FIELD

Proprietors of New Enterprise Well Pleased
with Number of Orders of Summer Goods

(Ocala Star, June 25, 1928)
Daytona, June 25.-The success of the Magnolia Dress
Company, Inc., in the few short months that it has been
operating, is but an evident fact that there are many
possibilities in Daytona Beach, which only needs the
working out of the ambitious men and women. In the
early spring Mr. and Mrs. John J. Ginty opened on a
small scale a dress factory in the building formerly occu-
pied by the Y. W. C. A. Samples were quickly but most
carefully made of the best of materials and men put out
on the road. The result of this small beginning can
hardly be realized. Even the proprietors, as optimistic as
they were, have been amazed themselves at what has been
done.
Building Up Business
They are building up a business that will make a name
for itself and for Daytona Beach all over the country.
Each day orders are received for late summer models and
upwards of five and ten dozen dresses are shipped to
retail dealers at regular intervals. Although not so busy
now as they have been in the past, they are still busy
filling orders for the summer trade and will be through-
out the month of July. The machines and cutters were
working day and night here recently, and as many as
three dozen dresses turned out in one day.
Mrs. Ginty will leave for the northern markets in July
and will spend the entire month there studying the fall
and winter styles and upon her return will begin work on
fall dresses. While during the summer they have only
made cotton materials, such as organdies, prints, voiles,
etc., silks and other materials will be used for winter
dresses, and more elaborate ones will be made.
Will Sell To Many
They have already on their books many retail mer-
chants, but through a very elaborate card system they
expect to sell to individuals as well, beginning with their
fall market. One has only to see these beautifully made
and stylish models to know that Mrs. Ginty is an artist
and no one will hesitate to buy a dress marked with the
Magnolia Dress Company.
They will have on their cards with materials, price and
designs, a very artistic scene of the beach, which will be
an attractive and novel advertisement for the city. Mr.
and Mrs. Ginty should certainly receive hearty coopera-
tion and encouragement of Daytona Beach citizens and
business people, for it will mean a great deal to the city in
many ways. A .number of our local merchants handle
the dresses made by the Magnolia Dress factory, and it
goes without saying that everyone who buys them be-
comes a lasting customer, and one well satisfied with her
purchase.

Tampa's cigar factories during 1927 produced 479,-
378,398 cigars, an increase of 22,831,000 over 1926.









FLORIDA REVIEW 13


WELL'S CITRUS PRODUCTS, INC.

New Manufacturing Plant Specializing in Fruit
Juices Now in Operation-New Machinery

(Hardee County Herald, June 20, 1928)
The newest manufacturing plant for Wauchula is the
Well's Citrus Products, Inc., located in the frame building
near the Hardee County Ice and Storage Company on
Oak street, which has been in operation for the past six
weeks. Mr. Louis Willis, of Sebring, recently moved to
Wauchula and interested Mr. Fred Somerstein in the
project and it has been a success from the beginning.
Their products are to be found at all local fountains
and have found a ready sale.
The present capacity of the plant is 1,000 quarts daily
of either grapefruit juice or orange juice. The demand
for the juices has been so heavy that the management
has ordered new machinery and when this is installed the
plant will have a capacity of 3,000 quarts daily.
For the next two months the plant will be closed and
the management will devote its time to further experi-
menting with other fruits, and they are positive that they
will be able to put on the market this fall a fruit juice
minus sugar or acid that will be used for medicinal pur-
poses. This is something that has not yet been accom-
plished, and if this concern succeeds they will have a
bonanza.
Orders for their juices have been received for fall ship-
ments, but the new machinery will have to be installed
before these out-of-state shipments can be cared for.
In addition to bottling the juices they will make candy
from the peel of grapefruit and eventually will install
machinery that will enable them to can fruits and veg-
etables.
The building now occupied by the concern is 40x40
feet and this will have to be enlarged to care for the
business this fall. Contracts have been secured from a
number of packing houses to furnish the fruit. In the
past the culls have been destroyed and were a total loss.
The management is very optimistic over the future
prospects and with the splendid encouragement accorded
by the local public.

$30,000 FUND FOR INDUSTRY BOARD SET
UP

Action of City Commission Meets with Universal
Approval

(Miami Post, June 30, 1928)
Action of the Miami City Commission in setting up an
industrial expansion board of the city of Miami as ad-
visory to the city manager, with a budget of $30,000, is
meeting with universal approval through the city.
General reaction is that the plan as proposed would do
much during the coming year to expand present indus-
tries and secure additional ones for the city.
When the matter was recommended to the city com-
mission by the chamber of commerce committee, there
was not a dissenting voice on the city commission. The
only discussion came around the budget of the board.
Members of the commission felt that the request for
$25,000 was too small to insure adequate funds to
operate.
Commissioner Harry E. Platt expressed his opinion,
vigorously declaring that the movement was the most
important before the city at present and that the city


could not afford to set up a budget that would be too
small to insure efficient operation of the board. He de-
clared he favored an appropriation of $40,000 for the
work.
Commissioners, in discussing the question, as did
Welton A. Snow, city manager, felt that the $25,000
was too small and added an additional $5,000 with the
promise that additional funds would be provided if results
were obtained and money was needed. Under this agree-
ment, Mr. Platt said that he would not insist on the
$40,000 appropriation.
The board consists of B. B. Freeland, owner of the Red
Cross Pharmacy, chairman; Henry O. Shaw, of Shaw
Bros., Inc.; Avery Guyton of the Belcher Asphalt Paving
Company, and A. L. Babcock, vice-president of the Bank
of Bay Biscayne. One other member of the board re-
mains to be selected, as Lester B. Manley has declared
that he would be unable to serve.
The secretary of the board will be brought from some
point. It is planned to request R. H. Edmunds, editor
of the Manufacturer's Record, to recommend men for the
post and then to go into the field and buy those men.
Snow, Platt, Reeder and other persons attending the
conference agreed that men suitable for the post would
have to be bought from other places as the type of men
demanded would not be available otherwise. No salary
was set for the man, the commission and board taking the
attitude that the city would have to pay what was neces-
sary to get the man.
The secretary would, under the plans of the board, be
in charge of the work completely. He would assist in-
dustries already established here as well as bringing in
new industries.

FOUNTAIN PEN FACTORY FOR TAMPA

$200,000 Company Will Give Employment to
One Thousand

(Tampa Free Press, July 28, 1928)
Announcement has been made of the organization of a
company with a paid-in capital of $200,000, to do a
national business with Tampa as the headquarters. Con-
struction of a new factory for the newly organized com-
pany is to start soon, and will be located in the Estuary,
according to Edwin R. Dickenson, attorney.
The name of the new company is the Hartline Manu-
facturing Company, which was organized by E. M. Lively,
president of the Piggly-Wiggly grocery stores; D. C.
Morton of the Dixie Damp Wash Laundry, and C. M.
Washburn of Kansas City, who will take over the work of
manufacturing and distributing the Hartline Self-Blotting
Fountain Pens, which have been made in Tampa on a
small scale for about a year.
The new company will lease the plant of the Hartline
Blotter Pen Company, and has executed a thirty-year con-
tract for the exclusive right to manufacture and sell
within the United States the fountain pens, on which
William A. Hartline, the inventor and president of the
parent organization, holds patent rights.
Orders for pens aggregating $50,000, which the old
company was unable to execute because of limited facili-
ties, have been turned over to the new compariy, the
officers of which are Mr. Lively, president; Mr. Hartline,
vice-president; Mr. Morton, secretary.
Officers of the parent company are Mr. Hartline, presi-
dent; County Judge G. H. Cornelius, vice-president, and
Mr. Dickenson, secretary.









14 FLORIDA REVIEW


THE TIDE HAS TURNED SOUTH

(Davenport Times, July 13, 1928)
In a recent issue of the Manufacturers Record, expo-
nent of the south's progress, the following editorial, un-
der the caption "The Tide Has Turned," says:
"The Michigan State Journal in an editorial discussing
the southward movement of development pays the fol-
lowing tribute to that section, and its outlook for the
future:
"The South is beginning to invite as never before.
There have been reasons aplenty why the South has
lagged, why it has gone pretty much unnoticed while the
United States developed tremendously elsewhere, but the
day of those specially retarding influences must be pretty
nearly over. At no distant day the great development
of the South is likely to come with a rush. When the
great day of the South comes it will find itself with a
homogeneous population. It will draw its new influx of
population from the North. With our immigration laws
as they are now, the South will fill up with those already
here rather than with new material comprised of those
who do not know our ways. That will give the South a
tremendous advantage. Nowhere in the world today is
there such a comparatively hollow pocket waiting to be
filled. The old plantation days are about over. Schools
and factories and great industrial projects are going in;
national progress will set its next step south."
"It is an interesting fact that the newspapers of the
entire country are now beginning to speak of the South
in the same way that the Michigan Journal talks of the
future of that section. The spirit of jealousy which once
existed seems to a large extent to have passed away, and
now the papers of the country which once glowingly told
of the wonderful opportunities of the West with almost
as much enthusiasm tell of the possibilities and progress
of the South.
"The tide has turned."
Florida citizens who have recently visited in the north
have brought information confirming what the Manufac-
turers Record and the Michigan Journal have said. The
northern public has turned its attention again to the
South, particularly Florida, and are speaking in terms of
praise for the wonderful progress made here. Florida's
continued progress, despite some adverse criticism, has
served to regain the admiration of the rest of the country.
More manufacturing enterprises are coming to the
South, and as the natural trend moves southward Florida
will get her share of these new industries. There is no
time like the present to go after new factories.

SPONGE SALES NET $100,000

(Clearwater Herald, July 15, 1928)
Approximately $100,000 worth of sponges have been
sold during the past two weeks at the sales being held
in Tarpon Springs, it was learned yesterday. Nearly
$50,000 worth of sponges changed hands Friday, bringing
the total for the two weeks close to $100,000.
There were large offerings of wool sponge of fine
quality Friday, and spirited bidding among the buyers.
Sales on Tuesday brought $17,000, with lower grades be-
ing offered. Grass and yellow sponge brought good
prices.
The next sale will be held on Tuesday, when another
offering of high grade sponges is promised. Tarpon
Springs has the largest sponge market in the world and
sales aggregate many hundreds of thousands of dollars
each year.


GIANT BOAT LEAVES WITH LARGE CARGO

Steamship M. S. Dollar Largest Type to Visit
Tampa

(Tampa Times, July 24, 1928)
The steamship M. S. Dollar, one of the largest type
boats to visit this port, put out from Tampa early this
morning for Japan, partially loaded with phosphate.
Despite the fact that the big vessel carried 6,500 tons
of phosphate, there was space remaining for 7,300 tons
more; but the cargo, nevertheless, was the largest single
shipment of phosphate to leave Tampa since June 1.
The Dollar's gross tonnage is 13,800 tons, and she is
495 feet long, or practically 500 feet in length. Her
average speed is 11 knots per hour. She is equipped with
triple expansion steam engines and twin screws. A crew
of 72 man the vessel, 12 Scotch officers and 60 Chinese
hands. She was built in 1917 in the Kawasaki ship yards
in Kobe, Japan.
The ship arrived Sunday at the A. C. L. terminals
direct from Barry, South Wales, after 16 days and 19
hours at sea. The boat was formerly one of the Dollar
steamship line vessels, but now is owned by the Canadian
American Shipping Company, of Vancouver, B. C. Her
port of registration is Hong Kong, China, and she flies the
flag of Great Britain.
From Tampa the boat will travel to San Pedro, Calif.,
by way of the Panama Canal, where she will load fuel oil.
Thence she will proceed to Vancouver and other north
Pacific ports to load lumber and then cross the ocean to
Yokohama, Japan, to discharge the phosphate loaded in
Tampa. The trip to Vancouver will require 24 days, but
for the remainder of the trip the time is indefinite.
Captain John Kerr is the master of the boat. Captain
Kerr has been to Tampa twice before this; the first occa-
sion was as chief officer of the steamship River Clyde.
That was 22 years ago, in 1906. He again came to
Tampa in 1924 as captain of the steamship Robert Dollar.
"I don't get to Tampa very often," Captain Kerr re-
marked, "and my long absences cause me to notice espe-
cially its progress. The advancement has certainly been
remarkable."
The Philip Shore Shipping Company, of Tampa, are
agents for the M. S. Dollar in Tampa.

NEW AND VALUABLE USE FOR PALMETTO
HAS BEEN DISCOVERED

(St. Augustine Record, July 24, 1928)
Punta Gorda, July 24.-The manufacture of tannic
acid as a by-product from the production of palmetto
fibre has recently been found by C. P. Wilhelm, local in-
ventor of Palmetto fibre building materials, to offer great
possibilities in giving additional profits to his enterprise.
This valuable acid is used in tanneries and is obtained as
the distillate from water in which palmetto fibers and dust
has been soaked and heated.
It has been declared that the price of tannic acid is
advancing because of the scarcity of chestnut trees, from
which it is obtained, which are dying of an uncontrollable
disease. Production of acid alone, it is believed, will
yield sufficient profit to pay for clearing land of palmetto
roots, harvesting, grinding and distilling. The fact that
the palmetto shreds are unharmed by the soaking process
leaves them suitable for filler with Mr. Wilhelm's patent
binder. The two industries, it is believed, will work ex-
cellently together.









FLORIDA REVIEW 15


ATLANTIC COAST LINE RAILROAD IS TO
ADVERTISE SOUTHERN PRODUCE

Will Use Direct Plan of Placing Exhibits in
Northern States

(Orlando Evening Star, July 20, 1928)
Jacksonville, July 20.-The announcement was made
today from the office of E. B. O'Kelley, agricultural and
industrial agent of the Atlantic Coast Line railroad, that
his company is resuming its old established policy of
direct advertising by placing the products of the south
before the people of the north, and that the finishing
touches are being placed on the most complete and at-
tractive traveling exhibit of agricultural products of the
southeast that has ever been gotten together and sent
from fair to fair as an educational advertisement of the
products of a great nation. This exhibit has been as-
sembled and prepared here during the past ten months,
and will be forwarded from Jacksonville on August 17th
to the east, where it will be shown at seven of the large
agricultural fairs during August, September and October.
Crop Displays
It will embrace attractive displays of practically every
crop grown in Atlantic Coast Line territory from Florida
to Virginia as well as some of the industrial products of
this section. It will contain about one hundred large
museum jars of chemically preserved fruits, vegetables,
and melons; forty-five kinds and varieties of field foods;
seventeen different kinds of flowering and ornamental
bulbs; twenty-three different minerals that are being
mined; a large display of jellies, preserves, marmalades,
syrups, honey and fruit juices; twenty-eight different
kinds of vegetable oils and products being recovered from
pine and other woods; about thirty different kinds of
leguminous and grass hays; fifty kinds of grasses, legumes
and cereals; forty different kinds of woods that are
being cut by the saw mills that are suitable for the manu-
facture of furniture and other wood products; as well as
displays of corn, cotton, peanuts, cigar and bright leaf
tobacco and numerous other products of interest, includ-
ing some fifty pound watermelons, sponges, pottery, coco-
nuts and little known tropical fruits. A number of cases
of canned Florida grapefruit and other citrus products
will be carried and given away to advertise and acquaint
the consuming public with these delicious products. Fresh
fruits of the kinds available at this season of the year,
such as pineapples, grapefruit, and Japanese persimmons
will also be displayed. There is no section of the United
States.that produces as great variety of products as does
the southeast, and most of those of economic importance
have been included in this exhibit.
Model Car
For transporting the exhibit one of the latest model
seventy-foot steel baggage cars has been equipped and
newly painted in the Atlantic Coast Line colors of olive
green and gold. On either side of the car is painted the
Atlantic Coast Line trade-mark showing the names of the
states served, and information to the effect that the car
contains an exhibit of products from "The Nation's Gar-
den Spot." The exhibit will, however, not be shown in
the car, as too few people would be reached in this way.
Ample space has been contracted for in main buildings
at the fairs selected, and the exhibit will be set up in
these buildings where thousands of people from all walks
of life who visit these fairs will have the opportunity of
viewing it under the most favorable conditions. G. H.


Coyle, who has had several years of experience in pre-
paring and arranging agricultural displays and who has
done the details of preparation of this exhibit, will apply
many artistic touches to the decorations that will add to
its appeal. A corps of well trained men who are inti-
mately acquainted with conditions in the states of Florida,
Georgia, Alabama, South Carolina and Virginia will ac-
company the exhibit to volunteer information and answer
pertinent questions.
Nation's Garden Spot
A booklet entitled, "The Nation's Garden Spot," has
been prepared in large quantities for distribution to the
visitors. This publication is brief, but comprehensive,
and gives information concerning social conditions,
climate, and agricultural and industrial conditions and
opportunities in the south. Other literature distributed
will include colored leaflets extolling the merits and
superior qualities of Florida oranges, grapefruit and
celery, and giving tested and approved recipes for using
these in many toothsome dishes. Also booklets depicting
the history and growth of the Atlantic Coast Line into
the standard railroad of the south.
Costs Thousands
In sending out this exhibit, which is costing a good
many thousands of dollars, the objectives sought by the
Atlantic Coast Line are to advertise its territory with
the view of attracting settlers and capital, to draw atten-
tion to agricultural products grown in the south and
thereby increase the market demand for them, and to
bring to the attention of manufacturers and capitalists
the industrial opportunities of this wonderful country.
In this endeavor the cooperation of everyone interested
in legitimate southern development and in the progress
of the south is solicited and will be welcomed. This ex-
hibit will be shown at the following fairs:
Orange County Fair, Middletown, N. Y., August 13-18.
Twin State Fair, White River Junction, Vt., August
21-25.
Connecticut State Fair, Hartford, Conn., September
3-8.
Franklin County Fair, Greenfield, Mass., September
10-12.
Eastern States Exposition, Springfield, Mass., Septem-
ber 16-22.
New England Fair, Worcester, Mass., Sept. 25-29.
Brockton Fair, Brockton, Mass., October 1-6.
You will be doing yourself and them a good turn if
you will write your friends, correspondents and customers
in the territory to be visited and ask them to be sure to
see this splendid and attractively arranged exhibit of
southern products.

GOOD PRICE PAID FOR FLORIDA WOOL

(Tallahassee Daily Democrat, July 20, 1928)
DeFuniak, July 20.-Walton county's wool auction
netted the growers 43.50 cents per pound-a price in
excess of last year's clip of 7.15 cents, at which time the
wool growers of this section were paid 36.35 cents for
their 1927 clip. This year's price netted the growers
here a better figure than did the Citronelle and Bay
Minette auctions, where a commission is paid the seller.
W. J. Cawthon sold the clip here, as he has for the past
thirty years, without commission, and with a correspond-
ing increase in the net of 64 cents per hundred pounds,
which the Alabama growers pay.
The clip this year will run practically the same as
last-in the neighborhood of from ninety thousand to one
hundred thousand pounds.










FLORIDA REVIEW


BIGGEST COLD STORAGE PLANT IN THE
SOUTH

New Plant at Jacksonville to Have Capacity of
1,000 Cars-Will Be of Great Benefit to
Vegetable and Fruit Growers

(Lake City Reporter, June 22, 1928)
Announcement has been made that the Commodore's
Point Terminal Company is soon to begin the erection
of the largest cold storage plant in all the south, at Jack-
sonville. The plant will have an ultimate capacity of
1,000 cars. It is expected that the first unit will be com-
pleted and in operation by November 1.
The site occupies a frontage one mile long on the river
front, with deep water at the bulkhead. Already it is
provided with paved streets and railroad switch tracks.
Not only is the new storage warehouse to be made
available to take care of Florida products, but commit-
ments already have been arranged for apple growers in
Oregon to ship their fruit to this plant, for ultimate dis-
tribution throughout Florida and all of the southeast.
It is expected that the plant will be of vast importance
to the vegetable growers of Florida, who are now forced
to dispose of their truck as soon as picked, but which,
under the new plan, may be stored until supply and de-
mand can be regulated. Moreover, it will be possible
under this arrangement to supply Floridians with Florida-
grown vegetables at periods of the year when these are
not available at present.
But, so far as the strawberry growers are concerned,
this new storage plant is expected to be of vast import-
ance in keeping up the demand for berries, even after
the demand for fresh berries in northern markets has
begun to be supplied from other sections of the country.
It is pointed out that there is a splendid demand for
strawberries in bulk and for preserving, which cannot now
be filled profitably by Florida growers. Under the new
plan, these berries will be shipped in bulk in barrels to
the Jacksonville warehouse, where they will be frozen
and shipped in this solid condition to the preserving plants
in the north.
It is expected, as well, that the project will aid the
citrus industry by extending the present shipping season
of nine months for grapefruit, at least, to twelve. It
has been demonstrated that grapefruit can be carried
successfully in cold storage.

POULTRY INDUSTRY

(DeLand News, July 18, 1928)
It is pleasing to note that despite a depression that
has been general throughout the United States in the
poultry industry during the past year, Volusia county
poultry breeders have remained faithful in the prospects
of the future, with the result that there has been no de-
crease in the number of birds in this county in the past
year.
Records on file at the office of Poultry Agent C. D.
Case show that Volusia breeders now own approximately
200,000 hens of the laying age, which compares favor-
ably with the poultry population a year ago. Of course
two large dealers have left the county in the past year,
but their birds have been purchased locally and remain
in the county.
Figuring the value of these hens conservatively at a
dollar each, it is estimated that they are worth at least
$200,000. It is a conservative estimate to state that the


value of the eggs and market birds produced by Volusia
county folks in the course of a year is a million dollars.
A few years ago the poultry industry in Volusia county
was in its infancy. In fact, it has not yet advanced to a
mature stage, but rapid strides have been made and
promises are given that in the years to come poultry will
rival the citrus crop as an income producer for Volusia
county.
As for the future of the poultry industry in this
country, it fairly breaths optimism. During the past year,
federal statistics show, there has been a decline of prac-
tically 50 per cent in the poultry population of the
country, due in a measure to over-production. This over-
production has been absorbed and there is now promise
of a shortage in the near future. Cold storage holdings
of poultry and eggs are rapidly decreasing, so that there
will be an active market for all grades of chickens and
eggs in the near future.
In this prosperous market those who will benefit are
the ones who have kept the faith and maintained their
flocks so as to be prepared for the coming of prosperity
in this line. Volusia county breeders have kept up their
flocks and are prepared to reap rewards. Not only have
the Volusia flocks been maintained, but they have been
improved greatly by the replacing of culls and common
stock with high grade birds.

NEW PLANT TO USE GLADES PRODUCT

Glenn H. Curtiss Joins in Project for Aerocar
Manufacture at Opa-Locka

(Everglades News, June 22, 1928)
Opa-Locka has been selected as the site for the first
plant of the Aerocar Corporation, manufacturers of a
new type vehicle to be attached to roadsters and coupes,
Glenn H. Curtiss, inventor and designer, announced yes-
terday.
Formation of the company controlling the manufacture
for national distribution is in process, Mr. Curtiss said,
and officers will include a number of influential business
men of the north.
Five designs, fully protected by patents held by Mr.
Curtiss, have been selected and construction started on
them. One has been completed and another will be
finished within a few days.
The fifth wheel, or connection between the Aerocar
and the automobile, is one of the features of the new
vehicle. The connection is a wheel of aeroplane de-
sign and the car is of light aeroplane fuselage construc-
tion, minimizing weight, eliminating vibration and assur-
ing speed and comfort.
Celotex is used as a covering and the entire exterior
is protected by Rub-Ros, a new paint filler of rubber and
rosin, also a local product. This application protects the
aerocar from the elements.
The five types to be built include the commercial car,
designed for low cost transportation of bulky material; a
school bus, a safe, economical vehicle which will not skid
and is considered the safest type vehicle for this pur-
pose available; a camp car, which is roomy and is detach-
able from the automobile; a touring car, detachable, and
considered ideal for the family's annual migration to
Florida, and a private road car.

More than 1,500 odd species of fish taken in the waters
near Key West were sent north a few days ago for the
Battery Park Aquarium, New York City.


REVIEW


FLORIDA




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