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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00039
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00039
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    New year's resolutions for 1928
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PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


JANUARY 2, 1928

TABLE OF CONTENTS


New Year's Resolutions for 1928 (Editorial)... ....................
Florida's Banks W ell to Front ........................ ....... .. ..........
Bank Resources of State Indicates Good Condition ......... ..........
Insurance Companies Pay Million in Taxes ......... ....................... ...
Resources of Trust Companies in State Put at $124,817,867........
F lorida in F finance ..... ............................................ .............. ...............
Building and Loan Bodies Make Strides .......................................
October Building Record in Florida ..............................................
Florida's Capital City Finds It Hard to Buy in Own Bonds..........
Banks to Pay Big Dividends to Depositors................................
Cigar W rapper M market A ctive ............... .........................................
Edison Plans Five Months' Florida Stay.....................................
T o b a cco ....... ...... ... ........ ...... ........................ ..............................
Big Industries W atch Florida.......................................................
Fernandina Boat Traffic Swells ..................................................
Big Oyster and Fish Season in State......................... ............
Looking Ahead With Florida ................................ ....
U. S. Prosperity Figures Greatest in All History......................
Florida Third in New Memberships in Walton League.................
New Smyrna Is Becoming Fishing Point....................................
Gasoline Taxes Increase ..................................
T he Florida of the Future .........................................................
Our Export Trade Increases ..........................................................
Tourists Break Season Record..............................................


Page
Coast Line Will Put Orlando Within 28 Hours of New York........ 8
E xplorin g F lorid a .................................... .......................................... 9
Beautiful New Booklet Issued by Coast Line ............. ................. 9
F. E. C. Railway Will Commence 1928 Service December 2.......... 10
Pecky Cypress Forms Inlay Work of Unique Table Tops............... 10
Catch of 100,000 Pounds of Mullet............................................... 10
125 Carloads Shipped ....................................... ..... 11
Polk's Fruit W ill Bring in $15,000,000....................... ................... 11
Bell Glade Green Beans Trucked Awan 11
341 Cars Vegetables Shipped in I .. ,. rl.in. 12
Produce From Florida Bulks Larger Daily................................. 12
Fishermen Make Splendid Catches ................................................. 12
Planes to Begin Trips in January................... ..... ................ 12
Eggplants by tile Ton 13
New Era Is Begun \\ mii, ... ii...ir. 13
Large Sales Mark ......I i D...I, ||- [i. 13
First Cane Mill To II. -r !r.-d ilr 41.\irn iri'!d. 13
Remarkable Expansion During Three Years Past...................... 14
Farm Activities in County Progressing Satisfactorily.................... 15
Hundred Quarts of Berries Move Out Here Tonight................ 15
Cedar M ill Starts at Crystal River............... .......... ................. 15
B ulkhead for Shrim p Plant ................................................ ......... 16
Why Vegetable Growers of Manatee Section Are Content............ 16
First Carload of Tomatoes Rolls Thanksgiving Day.................. 16
Seed Potatoes for Hastings to Come Soon.................................... 16


NEW YEAR'S RESOLUTIONS FOR 1928


By NATHAN MAYO, Commissioner of Agriculture


HAPPY NEW YEAR is the wish of the
Agricultural Department for all those
who in any way are helping forward the
business of Agriculture in Florida.
The happiest New Year that we can wish is
that having all made mistakes, we shall go on
with increased wisdom toward the future. Wise
men use the past as giving light on the probable
future. They do not mourn over the mistakes
of the past-they learn from them. They look
forward over the coming time, better prepared,
if they have learned. Looking over the past
year we who are interested in agricultural
growth realize that there has been too little at-
tention even yet given to the subject of market-
ing the products of the soil. We give increased
attention to kinds and qualities, to insect ene-
mies and remedies, to preparing our products
attractively, but we still give insufficient thought
to the subject of marketing those things on
which we have made such heavy expenditures
of time and thought and care. What do you
think of our all joining in a series of resolutions
for the New Year that we will sincerely try to
live up to? Will these do?
1. I resolve during 1928 to use part of my land to
raise foods of every variety for my family.
2. I resolve to make the effort, with my neighbor, to
raise the necessary foods for sale within our own district,


so as to remove from Florida the humiliation of import-
ing food-stuffs from other states, when every gift of
Nature justifies us in feeding ourselves.
3. I resolve to be in a friendly attitude towards every
effort in my county to bring into association all those who
raise foods to be sent outside the state for the needs of
other states; to the end that by associating with each
other cooperatively we may combine in shipping carload
lots whenever possible, instead of increasing our expense
and our risk by small shipments.
4. I resolve to help in so organizing my county for
cooperative marketing that a union of all counties shall
result in maintenance within the state of marketing or-
ganizations, which by reason of their state-wide knowl-
edge shall know what products are available for shipment
for any point from any point, and thus avoid glutting the
national markets anywhere.
5. I resolve that I will regard my State as essential to
the rest of the States, and thus without any baseless
antagonism try to make Florida, through its great gift of
climate, and of possible products, essential to the tables
of my fellow-citizens of the United States, particularly
at those seasons when the climate of the North prohibits
local growth.
The above resolutions are not intended to
cover all that I might like to say. They are only
intended to help the thinkers among the grow-
ers of Florida to think more fully themselves
along the lines of cooperation.
The most unreasonable thing that we are do-
ing in the state at the present time is to grow


Vol. 2


No. 15








2 FLORIDA REVIEW


immense quantities without any idea as to
where they are to be consumed.
The most important thing for the state to
accomplish in 1928 is to tighten up on its mar-
keting organizations so that county organiza-
tions can and will keep in touch with state or-
ganizations, and they in turn can positively
know the market conditions at several hundred
points in the Northern States. With such
knowledge we can save much value to ourselves
and confer a benefit on the northern markets
in 1928.


FLORIDA'S BANKS WELL TO FRONT IN
COMPARISON WITH FINANCIAL
INSTITUTIONS

Sunshine State Banks Lead Nation in Growth
of Deposits in Five Years

(Pensacola Journal)
Tallahassee, Fla., Nov. 17.-(A.P.)-Statistics on
banking conditions in the United States, and particularly
in Florida, compiled by Wright, Warlow and Company,
an Orlando bond firm, and just given official sanction by
the State Banking Department, place state and national
banks of Florida well to the front in comparisons with
other such institutions of the country.
State Twenty-Third
The National Association of Supervisors of State
Banks, in a statement as of July 1, the statistics of the
bond firm reveal, placed Florida twenty-third in the rank-
ing of state banks whose total resources were $275,630,-
267.79. This figure, it was pointed out, exceeded the
total for each of twenty-three other states.
The latest report for the Sixth Federal Reserve Dis-
trict of Atlanta, shows "very decisively" the strong posi-
tion held by Florida National Banks, it was stated. The
total rediscounts for the district amounted to $38,-
000,000, of which Florida's was $2,500,000, or 61% per
cent of the total amount rediscounted by the member
banks of the district. One-third of the Florida banks,
the statement of the Orlando firm says, were not re-dis-
counting at all. At the same time, it was added, Florida
banks are carrying a reserve of $20,000 with the Federal
Reserve Bank.
First in Growth
"Florida banks," the statement continued, "lead the
nation in growth of deposits over a period of five years,
July 1, 1922, to July 1, 1927. The 1926 per capital de-
posit for the United States was $421; for Florida it was
$445. The following list of the first ten states shows
Florida well in the lead in percentage of deposit increase
during this five-year period:
"Florida, 134.3; New York, 117.9; Alabama, 52.4; Mis-
sissippi, 49.7; California, 48.8; Massachusetts, 41.7; Ohio,
40.6; Texas, 34.2; Illinois, 32.9; North Carolina, 36.9."
Bank Clearings
The statement listed bank clearings for five cities of
Florida, Jacksonville, Tampa, Miami, St. Petersburg and
Pensacola, for 1926 at $2,838,765,967.29, and for 1924
at $1,402,304,376.60, or an increase of $1,436,461,590.67,
or 102.4 per cent for 1926 over 1924. The clearings given
for the two years for the five cities were:
Jacksonville, $808,093,771.44 in 1924, and $1,505,427,-


662.53 in 1926; Tampa, $195,979,541.41 in 1924 and
$414,417,782.45 in 1926; Miami, $212,373,799 in 1924,
and $632,857,019 in 1926; St. Petersburg, $100,227,-
156.75 in 1924, and $179,425,053.31 in 1926, and Pensa-
cola, $85,630,104 in 1924, and $106,638,450 in 1926.
The Orlando firm devoted three pages of its publication
to statistics on the financial standing of various Florida
cities and towns. Several counties were also included in
the financial statements. The towns and cities included
Tarpon Springs, St. Cloud, Orlando, St. Petersburg,
Tampa, Miami, Jacksonville, Clearwater, Tallahassee,
Wildwood and Plant City.

BANK RESOURCES OF STATE INDICATES
GOOD CONDITION

259 Banks in State Have Total Resources of
$251,000,000, Says Report

(Stuart News)
Tallahassee, Nov. 25.-(AP)-The announcement of
the State Banking Department that resources of the 259
state banks and trust companies of Florida, on October
10th, totalled $251,359,210.49 is an indication that the
finances of Florida are in excellent condition, officials of
the Comptroller's office said today.
The report of the banking departments, based upon the
statements of all banks and trust companies as to business
at the end of October 10th was about as expected, it was
stated. The period just ended, it was explained, is always
a depressing one financially in Florida, and the next few
months should see a substantial upward climb in the
banks' resources.
The banking department's statement listed the follow-
ing resources:
Loans and discounts, $134,451,315.18; overdrafts,
$129,384.26; United States bonds, $15,523,882.78; county
and municipal bonds, $20,735,286.56; all other bonds,
$8,040,595.67; premium on bonds, $91,484.86; stocks,
securities, etc., $2,954,693.92; banking house, furniture
and fixtures, $99,536,258.13; other real estate owned,
$2,706,632.97; claims and other resources, $2,220,789.18;
cash reserve, $54,968,886.98.
The liabilities were given as follows:
Capital stock, $19,331,500; surplus fund, $10,896,-
666.40; undivided profits, $5,279,181.92; dividends un-
paid, $24,786.45; individual deposits, $114,308,952.48;
savings deposits, $50,215,008.95; certificates of deposit,
$17,366,197.03; certified checks, $696,923.46; cashier's
checks outstanding, $1,971,472.48; due to banks, $9,837,-
260.03; bills payable, $7,798,615.57; re-discounts, $2,480,-
171.63; bonds borrowed, $4,481,219.96; reserve for in-
terest, depreciation, taxes, etc., $730,494.99; trust de-
posits, $5,496,396.93; all other liabilities, $444,362.31.

INSURANCE COMPANIES PAY MILLION IN
TAXES

(St. Petersburg Times)
Tallahassee, Dec. 3.-(A.P.)--Insurance companies
operating in Florida paid into the state treasury during
the fiscal year ending June 30, 1927, a total of $1,277,-
718.73 in insurance taxes, according to the report of John
C. Luning, State Insurance Commissioner, just issued.
The taxes included $71,800 in company license taxes,
$120,251 in agents' license taxes, $1,081,377.73 in pre-
mium taxes and $4,290 in fees for filing annual state-.
ments.








FLORIDA REVIEW 3


4toriba xfdrieft

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO .............Commissioner of Agriculture
T. J. BROOKS..............Director Bureau of Immigration
PHIL S. TAYLOR................ ..............Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 2


JANUARY 2, 1928


No. 15


RESOURCES OF TRUST COMPANIES IN
STATE PUT AT $124,817,867

(Jacksonville Journal)
Trust company resources of Florida total $124,817,867,
according to the 25th annual edition of "Trust Companies
of the United States" for 1927, just issued by the United
States Mortgage & Trust Company of New York.
Combined resources of the 2,731 trust companies of
the country reporting as of June 30th, the date of com-
pilation, were $20,481,000,000, a gain of $1,145,000,000
over the previous year. Deposits were in excess of
$16,800,000,000, against $15,900,000,000 in 1926.
In reviewing the figures, President John W. Platten, of
the United States Mortgage & Trust Company says:
"It is a cause of satisfaction that the resources of the
trust companies of the country continue to seek new high
levels year after year, the totals at the present time be-
ing considerably more than double those of ten years ago.
Yet it is none the less gratifying to note the unprece-
dented efforts being made by the trust companies to ex-
tend their service into new channels.
"The situation is most encouraging and warrants every
confidence in the future of trust companies and their
ability to render an increasingly valuable and constantly
broadening service to the public."

FLORIDA IN FINANCE

(Orlando Star)
The fact that great financial institutions all over the
country look with so much favor on Florida securities is
pretty conclusive proof that our resources are well re-
garded by men who keep careful tab on progress.
The figures at which Orlando bonds recently sold are
an excellent endorsement of our financial standing. In
the December issue of World's Work, Caldwell & Com-
pany, a strong financial house having offices in all of the
principal cities from New York and Detroit to Nashville,
Tenn., carried the following advertisement:
"Build Wealth With Sunshine and Soil"
"Florida-the true Florida of natural advantages and
stable values-now wears a normal dress. Its sheen is
no less bright for discarded tinsels which bespoke only
pleasure in its sunshine and winter homes for its land.
The true greatness of Florida has always rested on agri-
culture and business.
"This is illustrated by the marked activities of the rail-
roads which serve the state. In 1923-26 a single road
spent $61,000,000 in Florida; in 1925 another road,
$13,000,000; a third large carrier, in 1926, estimated its
construction, completed and completing in Florida, to


cost $50,000,000. To these totals must be added much
larger sums for work, out of the state, necessary to
handling Florida's increasing traffic.
"It is plain that such expenditures are being made only
for sound business reasons-the main business being to
carry staple foods to the densely populated sections of
our country. From berries to beans, corn to cocoanuts,
to citrus fruits, potatoes, rice or onions-the sunshine
and soil of Florida produce great harvests each year.
When northern demand is greatest, prices highest, these
golden harvests turn literally to gold.
"Like the rest of the South, Florida offers sound and
attractive investments, in the obligations of her com-
munities and her industries."

BUILDING AND LOAN BODIES MAKE
STRIDES

In Thirty-Nine Years Industry Has Grown to
$40,000,000

(Times-Union)
Tallahassee, Dec. 7.-Thirty-nine years ago the first
building and loan association was chartered by the State
government. In that time the building and loan industry
of Florida has grown to assets of over $40,000,000.
This was revealed at the office of Comptroller Ernest
Amos, when information was given out by the State
Banking Department regarding the growth of the build-
ing and loan business of the State.
The first building and loan association was formed at
Ormond. It was incorporated February 25, 1888, while
former Gov. E. A. Perry was in the executive chair. It
was incorporated to exist for ninety-nine years.
Coincident with the growth of the industry is the fact
that there have been relatively few changes in the build-
ing and loan association laws. Of course, it was ex-
plained by banking department officials, certain revisions
were necessary to meet expanding conditions.
The object of the Ormond Building and Loan Associa-
tion, as pointed out in the charter, was to afford its mem-
bers a safe investment for weekly savings, to facilitate
their acquiring homesteads from savings and co-operative
institutions. The application for the charter was signed
by Washington Watson, William Watson, L. Moreton
Murray, J. E. Frances, R. A. Sanford and William E.
White, et al. The capital stock was given as $1,000,000.

OCTOBER BUILDING RECORD IN FLORIDA

(Tropical Sun)
New building and engineering work started in Florida
during October amounted to $7,296,100, according to F.
W. Dodge Corporation. This figure shows a drop of 20
per cent from the September, 1927, record, and was 62
per cent under the amount reported in October of last
year.
Included in last month's construction record were the
following important items: $2,932,300, or 40 per cent
of all construction, for residential buildings; $1,899,100,
or 26 per cent for public works and utilities; $821,200,
or 11 per cent for commercial buildings; and $493,500,
or 7 per cent for social and recreational projects.
During the past ten months there was $108,841,900
worth of contracts let on new construction work in
Florida, as compared with $213,062,600 for the first ten
months of last year, the decrease being 49 per cent.








4 FLORIDA REVIEW


FLORIDA'S CAPITAL CITY FINDS IT HARD
TO BUY IN OWN BONDS

(Daily Bond Buyer)
Tallahassee, Fla., has $122,000 in perfectly good Amer-
ican money which it is very desirous of exchanging for
Tallahassee City bonds, but the bondholders seem to pre-
fer to keep the bonds. The city has broadcast its offer
through the generous use of advertising space in financial
publications, but so far not a single offer has been re-
ceived, writes B. A. Bridges, city auditor.
The bonds Tallahassee desires to take up are 5, 5%Y
and 6%, General Municipal Improvement, Public Utility
and Street Paving bonds due in 1928 and 1933. They
are not due or optional at this time. The city has simply
accumulated this large sinking fund and believes it is
good financial policy to buy in its own bonds whenever
possible. Its advertised offer was not specifically limited
to paying no more than par for the bonds, as is usually
the case.
The difficulty Tallahassee is experiencing in buying
back its own bonds is really a neat compliment to the city.
If every city in Florida were in a position to make a
similar offer in good faith, what a difference it would
make in the status of the market for Florida municipals.


BANKS TO PAY BIG DIVIDENDS TO
DEPOSITORS

Two More Institutions to Release Many Thou-
sands in Cash

(Palm Beach Times)
The banking situation in Palm Beach county yesterday
took on the brightest aspect it has seen in month with
opening of one new bank, releasing of all deposits frozen
in a second institution, and announcement of substantial
Christmas dividend payments to depositors in two other
banks.
Developments which will distribute almost $1,300,000
to residents of the Palm Beaches and Lake Worth within
the month, and which brought into being a new financial
institution of strong character, are as follows:
J. B. Cunningham, receiver, announced that the First
National Bank of Lake Worth would pay its first divi-
dend between now and Christmas. This is 25 per cent of
the total deposits, and in round numbers, is about
$300,000.
Mr. Cunningham also announced that the Palm Beach
National Bank would pay its third dividend within the
month. This will amount to 15 per cent of the deposits
or approximately $68,000. It will make 70 percent of
the funds formerly tied up in the bank, available to de-
positors, substantial dividends having been distributed
previously.
The New First National Bank of Palm Beach opened
its doors with the hearty congratulations of financiers
and the general public.
Opening of the new bank made possible, under pre-
vious agreement, the opening up to depositors of all
money "frozen" in the closed First Bank and Trust Com-
pany of Palm Beach. This alone places something like
$900,000 at the disposal of depositors.
That the new development will have a far flung in-
fluence in the county in addition to the immediate effects
of putting the "frozen" funds back into circulation, was
foreseen today.


CIGAR WRAPPER MARKET ACTIVE

(Gadsden County Times)
The Quincy cigar leaf market has maintained its activ-
ity all through the week, with several of the most prom-
inent buyers of Florida wrappers present.
Adolph Loeb, of the S. M. Berger Company of New
York and Manilla, is reported to have delved heavily into
the local supplies. The Berger Company is prominent in
the Philippine cigar business, and while they are dealers
in New York for all grades of cigar types they also are
among the more active buyers for the Philippine factories,
a branch of the business which has turned to the Florida
wrappers in increasing numbers during recent years.
David A. Horn, of San Francisco, also was in Quincy
this week making purchases for the west coast factories
as well as for their growing export business. Mr. Horn
is at the head of the Golden State Leaf Tobacco Com-
pany, which has extensive connections in the Philippines
and other Pacific outlets, including Australia.
Contracts Written
Reports continue of a rather active campaign being
initiated during the past days in Gadsden county, as well
as the adjoining Georgia counties, on 1928 farmers' con-
tracts, with a number of deals having been reported closed
for next year's crop.


EDISON PLANS FIVE MONTHS' FLORIDA
STAY

To Make Further Search Into Rubber Growing
Possibilities of South Florida

(Greenville Progress)
Further research into America's rubber-growing possi-
bilities is planned by Thomas A. Edison, who will take a
crew of 10 chemists and laboratory workers to Fort
Myers early in January when he goes there for his cus-
tomary winter visit, according to one of the great in-
ventor's aides.
W. A. Benney, superintendent of the Edison" botanic
research laboratories at East Orange, made this an-
nouncement recently and stated that equipment is en-
route to be set up in the laboratory used by Mr. Edison
in his work on the incandescent lamp, phonograph and
ether epoch-making inventions.
It was said that Mr. Edison plans to come to Florida
earlier than usual this year and remain five months in-
stead of his usual three. His recent experiments tending
toward ultimate provision of an American supply of
rubber have attracted widespread attention and have been
conducted mainly at his winter estate at Fort Myers.


TOBACCO

(St. Andrews Bay News)
Florida produces a fine grade of smoking tobacco, and
is one of few states with an experiment station to assist
growers in solving problems. The Florida station is
located at Quincy. Tobacco is not a necessity, but enough
was produced in this country in 1925 to pay taxes
amounting to $350,000,000 to the United States. The
use of tobacco is increasing, especially in the form of
cigarettes, the output of which in 1925 was 75,000,-
000,000, an increase of more than fifty billions in the last
ten years.








FLORIDA REVIEW 5


BIG INDUSTRIES WATCH FLORIDA

Cement Company Head Cites Tampa's Advan-
tages for Business

(Tampa Tribune)
Heads of big industries in the north, who are interested
in Florida's growing industrial importance, are watching
the progress of new concerns in the state. Many have a
watchful eye on the progress of the Florida Portland
Cement Company of Tampa, the first industry of this kind
to enter Florida, says John L. Senior, president of the
Cowham Engineering Company of Chicago, which built
the plant, and president of the new $5,000,000 Tampa
cement mill. Mr. Senior, who has headquarters in
Chicago, is spending several days here looking over the
plant, which is now in full production.
"I have always considered Tampa the best located in-
dustrial city of Florida, and I've never had reason to
change my opinion," Mr. Senior said. "This state has
other splendid cities, but as an industrial and distributing
center, Tampa has some great advantages. I am speak-
ing particularly of our own industry. I have spent all my
life in the portland cement industry, and do not pretend
to know much else. We are well pleased with the
progress of the Tampa plant.
Near *Good Market
"The principal advantage of our plant here is that we
are near good raw material and near a generous and pros-
pectively growing market. Florida this year will have
used about 3,000,000 barrels of portland cement, which
is twice the capacity of our plant. I don't think we'll
ever have any trouble marketing our products in Florida,
and this port is a gateway to other valuable markets.
"During the boom period Florida was sending approx-
imately $10,000,000 out of the state for portland cement.
Florida will use more cement in future years than is now
being used, and it may be of some interest to the people
of the state to know that a good share of the money they
spend for cement will go to home industry.
"Moreover, I am well pleased with the quality and color
of the product we are making-and you know it is made
from Florida rock and Florida clay. So far as I know
there is no portland cement made in the United States
that is as light in color as our Florida product, and that
is worth a lot in a state where stucco has such an im-
portant part in building. The strength of the cement we
are turning out here is far above standard specifications.
State Needs People
"As a manufacturer entering Florida I have never felt
very much upset about the so-called boom and slump.
We've got to look farther ahead than the happenings of
a year or two, and in driving through from Jacksonville
things looked basically pretty substantial to me.
"Florida does need people, lots of them, and anything
that the state, the railroads, cities, hotels and everybody
else can do to bring them here will be of great benefit.
Many who come as visitors will remain as residents and
colonists. And don't forget this-the progress of Florida
is geared into the general prosperity of the country. Get
them in here while America enjoys prosperity.
Vital Interests Here
"We of the Florida Portland Cement Company are
vitally interested in Tampa. We have a lot invested here.
We are glad to have had a part in underwriting your new
board of trade home. An associated company, Butler,
Senior and Company, has recently purchased a substantial
part of the stock in one of your leading clear Havana


cigar factories. I feel that the people of Tampa and of
Florida realize that we have had a part in helping along
industrial work here, and that they now can help along
their own interests by reciprocating with us."
Mr. Senior is accompanied by R. N. Cowham, secretary
and treasurer of the Cowham Engineering Company, and
S. W. Storey, a director in the Tampa firm. He also has
with him John W. Esmond and William H. Wildes of E.
H. Rollins & Sons, investment bankers of New York and
Chicago, whom he induced to come to Florida to look the
state over. Mr. Wildes is a director in the Tampa con-
cern.


FERNANDINA BOAT TRAFFIC SWELLS

Total of 37,563 Vessels Pass Through Inland
Waterway Draw

(Jacksonville Journal)
Fernandina, Fla., Nov. 22.- (Special)-According to
J. P. Rogers, bridge tender for the Seaboard Air Line
Railway here, during the past few months there has been
an increase in the number of commercial boats, tugs and
private craft passing through the draw on the inland
waterway over any similar period in several years.
For the five months period commencing June 1, this
year, Mr. Rogers reports the following: Gasoline boats,
37,216; rafts 190; steam tugs, 90; river steamers, 56;
ocean steamers, 3; sail boats, 8. Of the gasoline boats,
it is estimated that approximately 500 were private
yachts.
Since October 1 there has been an appreciable increase
in the number of private yachts passing through the
draw from New York and other eastern cities to various
points on the eastern coast of Florida.
According to statistics, more than 5,000 yachts pass
Fernandina through the inland waterway every year, the
number increasing every year.


BIG OYSTER AND FISH SEASON IN STATE

Commissioner Finds Shell Food Better and More
Plentiful This Year

(Stuart News)
Tallahassee, Nov. 11.-(AP)-Florida is experiencing
the greatest oyster and fish season, from a supply stand-
point, in the history of the state, T. R. Hodges, State
Shell Fish Commissioner, announced here today.
Hodges, during an inspection trip to the state's prin-
cipal seafood producing centers, found oysters more plen-
tiful than possibly ever before. He witnessed the shipping
of three solid carloads of oysters in a single night from
Apalachicola.
The oysters, the commissioner said, are also of a much
better quality this year.
Wholesale dealers in mullet have had to temporarily
discontinue the buying of that fish because of an over-
stock. The season has found the biggest run of mullet
in history, he stated. As high as 30,000 pounds have
been taken in one strike, the commissioner added.
Hodges stated that he expected to start south shortly
for a general inspection trip, stopping at St. Marks,
Cedar Keys, Tarpon Springs, Tampa, Punta Gorda, Fort
Myers, Key West, and thence around to the east coast
for visits to other port cities and towns.









6 FLORIDA REVIEW


LOOKING AHEAD WITH FLORIDA

(St. Petersburg Times)
"In thinking of Florida," says Richard H. Edmonds,
editor and publisher of Manufacturers Record, who is
now at his Florida winter home, "one must take a long
look ahead, forget some of the disadvantages which have
followed the town lot boom and the reaction, and recog-
nize that nature's advantages, which are here, and here
in abundance, will compel an increase in population and
wealth greater than even the enthusiastic dreams of those
who during the boom period went far ahead in their pre-
dictions of what could be accomplished within the next
year or two."
Scarcely anything new can be said in assurance and
reassurance of Florida's great future, and yet views ex-
pressed by such an authority as Mr. Edmonds are always
new in interest, and in a statement given out by him last
week the following are some of the high lights:
"The material progress of Florida is intimately and
necessarily linked up with the material progress of the
United States. As wealth increases more and more
people of the north and west are seeking to escape the
climatic rigors of their winters and find health and re-
juvenation in the more balmy atmosphere of Florida. In-
deed, every part of the south which has become known
as the tourist region is every year drawing more and
more heavily upon the population and wealth of the
north and west.
"Florida is the cynosure of all eyes. It is redolent of
romance. Those who have never been to Florida are ever
looking with longing eyes, hoping to have the opportunity
of seeing this wonderful land which for many years has
been growing upon the attention of the country.
"Until America began to accumulate money on an un-
precedented scale, and population increased heavily, and
the leisure class grew in proportion, it could hardly be
expected that even the unsurpassed, indeed the unequaled,
advantages of this state would be fully utilized by the
people of other sections.
"Our national wealth is now increasing at the rate of
about $15,000,000,000 a year, a sum so inconceivably
great that we can scarcely comprehend its magnitude.
Our population is growing at the rate of 2,000,000 a year
notwithstanding the heavy decrease in immigration by
reason of our wise restrictive immigration laws.
"Within the last few years there has come to the entire
country an awakening such as we never had before as to
the vast resources and opportunities of the whole south.
The movement of money into the south is on a scale such
as has never before been seen in this section, and the
vastness of these operations probably surpass anything
ever before seen in any other part of America. Hundreds
of millions of dollars are being poured into electric power
plants, into manufacturing enterprises, and into almost
every other line of human activity. Every dollar thus
invested by the capitalists of the north and west sends
out a note of optimism to draw additional capital to this
section, and to make the investors in these enterprises
realize that the south is the coming center of world
activity. All of these things bear directly upon the
future of Florida.
"Florida has exactly the same advantages which it had
before the real estate reaction. It has its orange groves,
its grapefruit groves, its abundant agricultural resources,
its industrial potentialities, its marvelous climate and its
seacoast of over 2,000 miles as now measured by the
geodetic survey, which includes some of the ins and outs
of the indentations along the Atlantic and Gulf coasts.


"Florida is the heir of all the ages, of all the wealth,
and all the increase in population in the entire country.
As wealth and population increase the movement to
Florida of money and of men and women seeking health
or business opportunities will inevitably increase. There
is no other section in America which can compete with
Florida in these particulars. It will not only continue to
draw from the north and west and from other parts of
the south, as it has been doing, but it will draw with in-
creasing momentum as the years go by."


U. S. PROSPERITY FIGURES GREATEST IN
ALL HISTORY

(Special to the Daily News)
Washington, D. C., Dec. 1.-Secretary Herbert Hoover
today reported to the President that the American people
had enjoyed in the past year the greatest prosperity
ever known at any time in world history.
Under the billions involved in the greater items, his
report showed some striking signs of the prosperity of
the ordinary citizen.
It showed that life insurance per capital had increased
to $712; that the average member of the total population
has $211 in the savings bank; that the death rate has
decreased to 12 per 1,000; that 189 out of every 1,000
of population have automobiles; that there are 35 high
school pupils for every 1,000 residents of the country;
that 151 out of every 1,000 of population have telephones,
and runs along with a record-breaking statement of facts
all showing that Old General Prosperity is in our midst.
Another important indication of the common people
comes in the showing that the 5 and 10-cent stores, al-
ways prosperity barometers, sold $240 during the year
for every $100 sold in 1919. Wholesale trade was off
slightly from the year preceding, but above the average
for five years.
Farm crops amounted to $12,080,000,000.
New construction, a big factor in employment pros-
perity, amounted to $7,000,000,000.
Net income of Class 1 railways was $1,200,000,000.
Bank deposits amounted to $51,612,000,000.
Bank loans amounted to $37,131,000,000.
Bank loans increased by $1,166,000,000, of which the
Wall Street brokers got half, a very large factor in New
York's local prosperity.
There are 9,909 banks in the country.
Foreign loans to the amount of $1,511,000,000 were
floated here during the year.
Foreign trade showed exports of $4,968,000,000 and
imports of $4,253,000,000.

FLORIDA THIRD IN NEW MEMBERSHIPS
IN WALTON LEAGUE

(Tampa Tribune)
As a result of recent activities, Florida now stands
third among all the states in the organization of chap-
ters of the Izaak Walton League, says Cecil R. Phillips,
national field representative of the organization, who has
returned from an organization campaign in Dixie, Madi-
son, Taylor, Lafayette, Hamilton and Suwannee counties.
Only Michigan and New Hampshire exceed Florida in
recent increases in membership in the organization.
Seth E. Gordon, national conservation director of the
league, is making preparations to start work in fish propa-
gation at Wauchula.








FLORIDA REVIEW 7


NEW SMYRNA IS BECOMING FISHING
POINT

Shrimp Is Paying Industry and Blue Fish Will
Be Marketed

(Special to Times-Union)
New Smyrna, Dec. 7.-This city is taking its place as
one of the important fishing centers, with the return for
the season of G. R. Fodale of the firm of Fodale Bros.,
who expects to start shrimp packing early next week.
During the early summer a fleet of shrimpers fished off
New Smyrna with entirely satisfactory results, and Mr.
Fodale's return shows that this will become one of our
regular industries.
Shrimp shipped from here are sold in the northern
markets under the name of New Smyrna Shrimp, and
command a higher price than any other. They are
larger, reaching New York and other northern markets
in perfect condition, and the demand to date has been
in excess of the supply.
Mr. Fodale states that he believes the blue fish are here
in sufficient quantities to make the industry a paying
proposition provided the fish are marketed properly, and
that he has decided to give this a thorough tryout at this
time, adding that he would gladly give his assistance to
all local men who wish to enter the business.
It is his intention to put four of his boats into blue
fish work, two of them arriving yesterday from Wild-
wood, N. J., one boat under Capt. A. Klow, the other
under Capt. Leonard McVey. They left Wildwood,
November 11, coming on the inside route to Beaufort,
N. C., where they were obliged to take the outside route
for eighty miles to Mayport. They report this was a
decidedly rough stretch, taking the entire day to make
the eighty miles.
Both Captains Klow and McVey are veteran deep sea
fishermen, and have come here especially to try out the
blue fish opportunity. Two more boats are expected, one
from Wildwood, the other from Southport, N. C., and
these will be joined by a boat belonging to Messrs. James
and White, who thoroughly tried out this fishing last year
and proved to their satisfaction that there are plenty of
these fish to be caught in these waters. Mr. Fodale states
that these are as desirable in the New York market as are
New Smyrna shrimp, the most desired sizes running above
two pounds each, and predicts abundant success for the
enterprise. He states that the fishing will be begun Mon-
day, December 12.

GASOLINE TAXES INCREASE

(Manufacturers Record)
Gasoline taxes yielded a total revenue of $101,250,841
in the first six months of 1927, according to information
collected from the states by the Bureau of Public Roads
of the United States Department of Agriculture. This
represents an increase of 19.2 per cent over the same
period of 1926. A tax was imposed in all but four states
and two of these, Illinois and New Jersey, have since
adopted a tax, so that only two states, New York and
Massachusetts, do not now tax gasoline. The rate of tax
on June 30 ranged from two to five cents per gallon and
averaged 2.55 cents.
The revenue derived constituted an important item in
financing highway programs and was used very largely for
that purpose. State highway funds received the largest
portion, being credited with $69,616,088. County and
local road funds received $22,843,566, payments on road


bonds amounted to $4,598,751 and the remainder was
used to defray collection costs and for miscellaneous
purposes.
The revenue derived indicates that 4,919,000,000
gallons of gasoline were consumed by motor vehicles,
including estimated amounts for those states not impos-
ing the tax. This is 11.4 per cent more than was re-
ported for the first six months of 1926, while the increase
in motor vehicle registration was only 7 per cent. This
seems to indicate an increased use of the motor vehicles.
Gasoline tax collected in the South for the first six
months of this year amounted to $45,741,741, or 45 per
cent of the country's total. The total receipts in the
South for 1926 were $80,284,223.
Gasoline Tax Receipts By States
Revenue
Tax rate derived first
on six months
June 30 of 1927
Alabama ................................... .. 4 $2,653,637
Arizona ................ ............ ...... 3 518,599
Arkansas ............................... 5 1,560,559
California .................................... 2 9,035,934
Colorado .............. .. .......... .... ......... 3 1,194,077
Connecticut ................ .......... .......... 2 1,307,024
Delaware ............................... ...... 3 267,091
Florida ........ ..... ..... .......... ............ 4 5,355,217
Georgia ................ ........... 3 3,071,528
Idaho ..................... ............ *4 606,694
Illinois ......... ............................ .... .........
Indiana ............... ........ ...... .. .. 3 4,564,711
Iowa ............... ....... ......... ..... .. 2 2,777,183
K ansas ..... ........................................ 2 1,891,245
K entucky ............................... ......... 5 2,472,015
Louisiana ........ ................................ 2 1,411,554
M aine ..... ........ ............ ............... 3 742,925
Maryland ...................................... 4 1,774,442
M assach u setts ................ .......... ......... ... ...............
M ichigan ........................................... 2 5,033,798
M innesota .......................................... 2 2,274,327
M ississippi ...................................... 4 2,136,296
Missouri ................. .......................... 2 2,921,065
Montana ................................... 3 428,363
Nebraska .................................... 2 1,470,064
Nevada ...... ....... ....................... 4 199,497
New Hampshire ....... .................. 3 413,581
N ew Jersey ......... ............................ ...... ....
N ew M exico ......... ........................... 5 614,200
N e w Y o rk ........................................ .. ........
North Carolina ................................... 4 3,932,544
North Dakota ..................................... 2 395,933
O h io ............................................. 3 7,539,8 2 6
Oklahom a ................... .................... 3 3,196,376
Oregon ................. ............ ......... 3 1,613,209
Pennsylvania ...................................... 2 6,101,696
R hode Island ...................................... 2 300,971
South Carolina .............................. 5 2,210,636
South Dakota ................................ 3 960,630
Tennessee .............. ................ .......... 3 1,983,139
Texas .............. ..................... .... 3 5,975,553
U tah .................................................. 3 % 567,794
V erm ont .............................. .............. 3 275,536
Virginia ......... ............................ 4 y 3,122,518
W ashington ........... ........ ............... 2 1,631,226
W est V irginia .................................... 3 1,416,057
W isconsin .................................. 2 2,526,058
W yom ing ................................ ......... 3 1,256,908
District of Colum bia............................ 2 548,605


*New 2 cent tax, effective Augist 1, 1927.
tNew 2 cent tax, effective July 1, 1927.








8 FLORIDA REVIEW


THE FLORIDA OF THE FUTURE

(Miami Post)
The Florida of the future will not only reap millions
a year from its ever-growing "crop" of tourists, it will
profit by feeding these tourists as well as the perma-
nent population with products grown within the borders
of the state, and by clothing them, in part at least, by
the output from our own looms and factories.
Florida is as large as all the New England States com-
bined, with a soil infinitely more fruitful, and a climate
a hundred times more inviting.
And yet at present we wear shoes made in Brocton,
hats made in Danbury and other wearing apparel made
in Fall River and New Bedford.
We eat potatoes grown in Maine and we buy canned
goods from that same section of the bleak northeast.
We have under cultivation only about one-tenth of our
available tillable land. In New England every acre of
available tillable land is productive.
When we talk about industrial expansion, the develop-
ment of manufactures, the argument is presented that we
are too far from raw material. We are no farther away
from available raw material than New England. And
moreover in the early part of the last century the self-
same argument was made against New England as a
manufacturing section. They had been a sea-going folk.
But the Non-intercourse Act and the embargo during
Napoleonic wars destroyed nearly all of New England's
oversea trade. What was left of it went by the board
with the war of 1812.
New England had to either turn her attention to man-
ufactures, move out or starve. They turned their atten-
tion to manufactures, with what result is a matter of
history.
New England has nearly fifteen times the population
of Florida, and it is the wealthiest corner of the nation,
barring that congested center known as New York City.
New England's present economic status should be
Florida's future standing, so far as material rewards are
concerned.
Capital will seek investment here as soon as capital is
convinced, as soon as we ourselves have demonstrated
our economic advantages.

OUR EXPORT TRADE INCREASES

(Ft. Myers Press)
Exports of merchandise from Florida were valued at
$7,953,154 during the second quarter of 1927 compared
with $7,078,678 during the corresponding period of 1926,
an increase of $874,476, according to figures made public
today by the Department of Commerce.
Rosin valued at $2,016,822 was first in order of value
among the commodities sent from the state to foreign
markets during the three-month period. Southern pine
lumber exports were valued at $1,581,994, following in
order by phosphate rock, $1,336,318; turpentine, $772,-
485; grapefruit, $267,235; sawed timber, $256,529; vege-
tables and preparations, $226,666; machinery and
vehicles, $163,369; and metals and manufactures of,
$153,392.
Hogs, fish products, animals and edible and inedible
animal products, oranges, and other fresh fruit, rubber
and manufactures of rubber, raw cotton, logs and hewn
timber, wood manufactures, and refined petroleum
products, were included among the commodities exported
from the state during the three months.


TOURISTS BREAK SEASON RECORD


231 Names Added to State Books at C. C.-
Heavy Day Expected


(St. Petersburg Times)
The heavy increase in the arrival of winter visitors was
again reflected Monday in the registrations of tourists at
the Chamber of Commerce when the previous daily
record for the season was left far behind. When the
books closed at 5 o'clock, 231 tourists had registered.
Byrd Latham, president of the chamber, was the happy
loser of a box of candy to the registration clerks as he
had previously promised them the reward if they regis-
tered more than 200 visitors Monday, which was the last
day of the month. A larger box has been offered them
by Mr. Latham on the first day that the 300 mark is
passed.
Another factor in the increase in registration is de-
clared by chamber officials to be due to the spirited com-
petition between the tourist societies who are seeking to
increase the percentage increase of arrivals over last
year.
Today is Massachusetts day for registration and active
members in the Bay State society have declared they will
make a canvass of all arrivals from there and urge them
to register their arrival with the chamber.
The arrival of baggage is another indication of the
heavy increase of travel to St. Petersburg. W. S. Bur-
gess, manager for the Blocker Transfer Company, Mon-
day, said that Saturday was the heaviest day of the sea-
son when 105 trunks were handled from incoming trains
bringing more than 200 people. Baggage this year is
slightly heavier than October last year and the latter part
of the month has been far over last year's total for the
same period, indicating that the traffic is from two to
three weeks behind that of ,the past season, but heavier
for the month.


COAST LINE WILL PUT ORLANDO WITHIN
28 HOURS OF NEW YORK

(Orlando Sentinel)
Changes in the Atlantic Coast Line schedule through
Central Florida that will give Orlando fast direct train
service to and from New York on a par with the largest
cities of the State, were announced yesterday by H. B.
Fuller, traveling passenger agent of the railroad.
The new Gulf Coast Limited, starting tomorrow, will
place Orlando only 28 hours from New York by train.
The Gulf Coast Limited will leave New York daily from
the Pennsylvania station at 9:15 a. m., and passengers
will arrive in Orlando at 1:50 p. m., the next day. One
night out from the northern metropolis is the feature
of the service.
Northbound, the Gulf Coast Limited will leave Tampa
at 11:50 a. m., and Orlando at 2:30 p. m., daily, and will
reach New York at 7:20 p. m. the next evening. Two
changes in the time of trains touching at Orlando are
involved in the announcement. Train No. 81, now ar-
riving here at 1:05 p. m., from the north, will arrive at
1:50 p. m., instead, starting tomorrow. The number of
the train will be changed to No. 91.
Train No. 84, now leaving Orlando for the north at
3:05 p. m. will leave at 2:30 p. m., instead, and its num-
ber will be changed to 92.








FLORIDA


EXPLORING FLORIDA

(Florida Advocate)
Florida is a commonwealth of rolling hills and fertile
valleys, placid streams, winding lazily toward the Atlantic
or Gulf, thousands of azure blue lakes, their waters
shimmering in the tropical sunshine and their banks
dotted with orange groves, now speckled with golden
yellow balls which gleam like dewdrops in the autumn
sun. It is a land of charm and romance.
Florida produces thousands of carloads of luscious
oranges, grapefruit, and tangerines, not to mention kum-
quats, avocadoes, guavas, cocoanuts, bananas and in-
numerable other fruits. The fertile valleys are veritable
meadows of fragrance and beauty, dotted with green
fields and happy homes.
Florida ships thousands of cars of cucumbers, beans,
eggplant, tomatoes, peppers, squash, turnips, cabbage,
celery, lettuce and scores of other health-giving products
of the soil. No county in the State is without its main
crop, be it tobacco or tomatoes, cotton or cucumbers,
beans or peppers, or something else equally as valuable
as a money crop.
Florida has beautiful highways, thousands of miles of
them stretch over the entire state, winding among the
lakes and hills like a giant ribbon upon which automobiles
glide noiselessly along, or traversing a valley like the
placid waters of some man-made river, smooth, level and
beautiful.
Florida highways stretch to every corner of this great
state and reveal a small part of the wealth which abounds,
though along the less traveled roads and even entirely
away from the arteries of travel some of the most beau-
tiful and productive groves and fields of the state are to
be found.
Every turn of the road reveals some new picture for
the traveler; every hill and valley has its peculiar charm;
every stream and lake a distinct appeal to the eye and
a delight to the fancy.
And how many things there are in this magnificent
commonwealth to attract a human being, be he wealthy
and looking for a place to rest and play or be he poor and
looking for a place to get another start up the hill to
success and happiness.
The state is yet young, and its opportunities are yet
ungrasped, because Florida's great storehouse of natural
wealth is yet almost untouched by man.
For a mfn to appreciate Florida, he must know it; to
know it he must see it. A man cannot bask in the arti-
ficial comfort of his office and know Florida, no matter
how much literature he reads on the subject. He can-
not be influenced to settle in a community and then be
assured he is enjoying every benefit of this state unless
he has had time to explore it.
And so, to those who expect to visit Florida as well as
to those who live in the state, we say explore Florida.
Visit every section of the state and see a few things
Mother Nature has endowed the state with; feel the touch
of a mountain breeze atop one of Florida's hills, or catch
the aroma of newly-plowed earth down in the fertile
valleys; enjoy a refreshing plunge in one of the crystal
lakes or watch the trainloads of vegetables puffing away
towards the northern markets; spend a quiet afternoon
casting for trout or bass in one of the streams or lakes,
or visit one of the many fairs. See a few of the things
there are to see, catch a little of the joy of living in the
state, and you'll be sold on Florida.
So, if you want to see the real Florida, if you want
to know what this great state has and is, whether you be


tourist or native, a long-time resident or a recent addi-
tion, you must "explore Florida." It is worth your while
to do this, for in so doing you will catch a glimpse of
the mightiest commonwealth in the land, a state that is
rich and whose riches yet await to be explored, gathered
and enjoyed.

BEAUTIFUL NEW BOOKLET ISSUED BY
COAST LINE

Features the Scenic Highlands from Davenport
to Lake Placid

(Kissimmee Gazette)
Featuring the Scenic Highlands from Davenport on the
north to a point south of Lake Placid, the Atlantic Coast
Line Railroad has issued an attractive booklet, illustrated
and descriptive of this beautiful section of Florida, with
the cover in colors.
In addition to giving a list of the passenger represen-
tatives of the Coast Line, located in various big cities of
the country, there is a time table of trains from the east
and west and the rate of fare to the different points along
the Ridge of Florida. For instance, the round-trip fare
from Boston to Davenport is $95.37; from New York,
$78.85; from Philadelphia, $73.01; from Baltimore,
$66.79; from Washington, $64.19; from Pittsburgh.
$83.81, and from Chicago, $83.16.
Quoting from the booklet, the Coast Line says:
The Scenic Highlands (The Ridge)
In the heart of Florida lies a beautiful range of hills,
encompassing on the north Davenport, Haines City, Lake
Alfred and Auburndale, and extending south to below
Lake Placid. It is about 20 miles wide and is bisected
throughout its entire length by the Haines City-Immokalee
line of the Atlantic Coast Line Railroad. As a matter of
fact, the line was built to develop this marvelous country,
and being the pioneer and only railroad in the territory,
the route quite naturally followed the crest of "The
Ridge" as promising greater development possibilities.
This has been proved correct, and all the towns in the
Scenic Highlands are most advantageously located on the
Atlantic Coast Line.
There are hundreds of rolling hills, the highest, Iron
Mountain (324.9 ft.), near Mountain Lake. Nestling be-
tween the hills are countless beautiful clear heaven-
reflecting, mirror-like lakes. Orange and grapefruit
groves are on every hand. Golf clubs are so thick that
only their excellence permits them to compete for patron-
age. Fishing, riding, motoring (over the hills on velvet
roads), boating, etc., are all available. Water, climate,
sunshine, and health conditions are excellent.
There are some magnificent private club developments,
notably Mountain Lake and Highland Park. Also it is
significant that, after thorough investigation, famous Lake
Placid Club, New York, has selected Lake Placid, Florida,
as the seat of its sub-tropical branch.
The accompanying map gives the location of the cities
and towns of the scenic highlands. The Atlantic Coast
Line's winter resort booklet, "Tropical Trips," describes
each place and lists golf courses and hotels, with their
rates. Any passenger representative listed herein will
gladly send a copy of the above booklet if asked to do so.
The Atlantic Coast Line recommends the Scenic High-
lands (The Ridge) to winter visitors, summer visitors,
prospective homeseekers and investors. This recommen-
dation is conservatively based on accurate knowledge of
the assets of this marvelous section.


REVIEW







10 FLORIDA REVIEW


F. E. C. RAILWAY WILL COMMENCE 1928
SERVICE DECEMBER 2

Winter Schedule Goes Into Effect Tomorrow

(St. Augustine Record)
The Florida East Coast Railway will inaugurate its
winter passenger schedule, effective December 2 at 12:01
A. M.
From December 2 to 18 five trains will be operated
in each direction between Jacksonville and Miami. The
Havana Special and Royal Poinciana will continue
through to Key West as at present, stated J. D. Rahner,
general passenger agent, last night.
No. 29, the Biscayne, will continue to leave at 10:30
A. M., making all local stops, and will handle baggage,
mail, express and coaches only. This train will arrive at
Miami at 11:15 P. M. and will stop at New Smyrna and
Fort Pierce twenty minutes for meals. Returning, No. 30
will leave St. Augustine at 6:25 and arrive Jacksonville
at 7:30 P. M.
No. 75 and 76, the Havana Special, will continue to
leave for Key West at 5 P. M. and arrive from that city
at 3:25 A. M., making the run in thirteen hours, where
direct connection is made for Cuba. These trains handle
sleepers, New York to Key West, Miami and West Palm
Beach, and local sleepers from Jacksonville to Miami and
Key West in each direction. A club-lounge car is a part
of this train, New York to Key West, and through dining
car service serves all meals en route. No. 75 arrives at
West Palm Beach at 12:25 A. M., Miami at 2:15 A. M.,
and Key West at 7 A. M., and returning No. 76 will leave
Key West at 6:30 P. M., Miami 11:10 P. M., West Palm
Beach 12:55 A. M., arriving Jacksonville 8:25 A. M. This
train will stop at all important stations only. Coaches
are handled between Miami and Key West only on the
Havana Special.
No. 35, the Royal Poinciana, will leave at 10:30 P. M.,
carrying coaches and sleepers from Jacksonville to West
Palm Beach, Miami and Key West, with through sleepers
from New York, Chicago and Cleveland, to Miami. This
train will make important stops only and arrives West
Palm Beach 6:20 A. M., where the local Jacksonville-
West Palm Beach sleeper is parked until 7:30 A. M.,
arriving at Miami 8:30 A.M., and arriving Key West 2:30
P. M., affording passengers a daylight trip over the Over-
seas railway. This train carries a diner, West Palm
Beach to Miami, serving breakfast into Miami. No. 36
will leave Key West at 1:00 P. M., arriving St. Augustine
at 6:30 A. M., handling standard sleepers and through
coaches to Jacksonville, arriving Jacksonville at 7:30
P. M., making connection for all points north and east.
No. 37, the Miami Express, a local night train, will
leave here at 11:52 P. M. handling express, baggage,
coaches and a local buffet sleeper, Jacksonville to Miami,
and this train will arrive West Palm Beach 8:45 A. M.,
and Miami at 11:15 A. M. No. 38 will leave Miami at
4:00 P. M., handling the same equipment as No. 37, and
passing West Palm Beach at 7:15 P. M., arriving in St.
Augustine at 5:53 A. M.
On December 19th the full winter schedule of nine
daily trains in each direction, Jacksonville and Miami,
will become effective, and on January 3, trains 87 and 88.
The Florida Special will be inaugurated for its forty-first
year, the announcement of which will be made later.

Over 500 different kinds of fish have been caught in
the waters surrounding Florida.


PECKY CYPRESS FORMS INLAY WORK OF
UNIQUE TABLE TOPS MADE
BY MILLER


(Sanford Herald)
Seminole county within the near future may become
the center of a new industry if plans of M. E. Miller, of
Wagner, materialize. Mr. Miller yesterday afternoon ex-
hibited to a number of business men samples of some
artistic handiwork in table tops.
The models shown by Mr. Miller were of pecky cypress
inlaid in walnut and mahogany. The cypress was finished
in varying colors, forming a rich contrast with the walnut
and mahogany. The cypress inlay work represented a
cross section of the tree of the same thickness as the
table top. The job was of smooth finish.
According to Mr. Miller, the cypress can be used ad-
vantageously in decorating walls, ceilings and floors. The
inlay work is somewhat intricate, but when done on a
large scale should not be expensive, Mr. Miller says. So
far the Wagner man has made some 25 models, all of
them done by hand. They have been sent to various
parts of the state and country for exhibition purposes.
As soon as he can ascertain the extent of the public
demand for his product, Mr. Miller plans to secure the
backing of northern capital and to construct a plant to
begin work on an extensive scale.
Mr. Miller owns considerable property near Wagner
and says that he has ample cypress on his land to take
care of his needs for some years. His experiments with
the work have covered a period of more than a year. He
has received much encouragement from builders and
architects relative to the marketing of his product. He
plans to secure a patent on it.


CATCH OF 100,000 POUNDS OF MULLET
BIGGEST OF YEAR

Crews Work All Day Saturday and Monday and
Tuesday Icing the Fish

(St. Petersburg Independent)
Clearwater, Nov. 8.-The biggest catch of mullet of
the season is being disposed of at the warehouse of the
Clearwater Fish Company, on the old bridge at the foot
of Seminole street.
Saturday afternoon, all the men that could crowd into
the place were unloading, icing and packing something
over 75,000 mullet, which had been caught near Clear-
water Pass, and boats were coming along side with 30,000
more. The fares of the fishing boats could not be accom-
modated in the iceboxes of the fish house, which were
already filled to overflowing, and the seafood was being
iced on the floor of the place. The crews worked all night
Saturday night and were still busy yesterday and today,
icing mullet which were still coming in, and packing the
popular fish for shipment to northern markets.
Earl G. Martin, pioneer fish dealer of Clearwater, has
been keeping the wires hot in efforts to dispose of the
greatest mullet capture of the year. Much of the catch
is being shipped to points in Georgia, as that state is the
only one that seems to have money at this time, accord-
ing to Mr. Martin. Capt. Henry Roberts, who is back in
charge of the fish house, and all the fishermen, are very
happy over the good fishing, which means money for
Thanksgiving.








FLORIDA REVIEW 11


125 CARLOADS SHIPPED

Vegetables Move Steadily from Lee County

(Miami Herald)
Fort Myers, Fla., Dec. 4-With an additional 30 car-
loads of mixed vegetables shipped from Lee county dur-
ing the past week, the total shipments for the season to
date mounted to 125 cars, it was announced by packing
house operators here today. The week was featured by
renewed activity in the pepper market, which had been
sluggish for the past month. Hundreds of acres of pep-
pers are rapidly maturing and extensive picking will start
next week, it was pointed out. Despite last week's spurt
in peppers, mixed vegetable shipments of cucumbers, to-
matoes and eggplant held a lead.


POLK'S FRUIT WILL BRING IN $15,000,000

Estimate of Exchange Head Up to End of
November Worth $4,000,000

(The Highlander)
Bartow, Dec. 5.-Up to the close of November, the
Polk County Sub-Citrus Exchange had distributed among
its members, the sum of $947,544.49, for fruit shipped
and accounted for thus far this season. This is not the
total value of all fruit shipped by the Polk County Ex-
change. There is something more than $1,000,000 to be
received to cover shipments made during November for
which returns have not yet been made to the growers.
The above figures cover only those given out by the
co-operatives. The independents and individual ship-
pers handle about 50 per cent of the fruit grown in Polk
county, and it is believed have distributed approximately
$1,000,000 among their growers, with another $1,000,000
yet to be distributed on November shipments.
That Bortow is getting its share of the new money
coming in for citrus fruit, thus early in the season, is evi-
denced by the fact that the combined deposits of the two
Bartow banks show an increase of approximately
$225,000 over the showing made in the statement of
October 10, on the call of the Comptroller of the cur-
rency.
While the citrus crop of Polk county will be but about
75 to 80 per cent of the 1926-27 crop, the prices received,
this year, are so much better that the total receipts will
be greatly in excess of those of a year ago, which means
that by the close of the 1927-28 season, next spring, ap-
proximately $15,000,000 will have been distributed among
the Polk county citrus growers.
"With those figures in mind," said J. B. Rust, manager
of the Polk County Sub-Exchange, there should be no
room for pessimistic talk in Polk county or anywhere else
throughout the citrus belt of Florida. Grapefruit and
oranges are bringing, at present, an average of $1,200
per car to the association, and when I say average, I mean
average-all classes of fruit from choice to culls, includ-
ing those going to the canneries. The best fruit is bring-
ing much better than $1,200 per car. Tangerines, which
suffered some early in the shipping season, are now bring-
ing from $1,600 to $2,000 per car to the association.
"Grapefruit and tangerines will continue to bring those
prices, in my judgment. Oranges may fall off a little
during January and February, if the present dry weather
continues, thus affecting the quality of the fruit. Bsides,


California shipments will be stronger from now on and
will have an effect upon the orange market. In the
spring, however, we have every reason to believe that
prices for all kinds of citrus fruits will go to a high
level."

BELLE GLADE GREEN BEANS TRUCKED
AWAY


Several Thousand Hampers Taken to Miami
and Loaded on Ship

(Palm Beach Post)
Several thousand hampers of green beans, enough to
load approximately 14 freight cars, were trucked Monday
from the Belle Glade section to Miami, where they were
loaded on the steamship Iroquois of the Clyde line for
shipment to New York, according to information received
by S. W. Hiatt, county agricultural agent. The trucks
passed along the outskirts of West Palm Beach while en
route to Miami.
This was the second shipment of beans from the Belle
Glade section by water to New York within the past 10
days, and was hailed as the beginning of almost unlimited
Palm Beach county Everglades vegetable movements by
refrigerated steamship to northern markets.
Combined costs to the shippers of the truck haul to
Miami, and the water shipment to New York, was less
than half of the rail rate from the Belle Glade section to
New York, according to I. Apolin, manager of the West
Palm Beach Traffic Bureau, who was in Belle Glade when
the shipment was being started.
The truck haul to Miami, Mr. Apolin said, cost the ship-
pers 20 cents per hamper, and the water freight rate
from Miami is approximately 15 cents a hamper, making
a total haulage cost to destination of 35 cents. The rail
rate, he added, is approximately 88 cents per hamper.
A number of growers and shippers from the Everglades
section have been in West Palm Beach within the past
several days in connection with shipments of perishable
vegetables through the Port of Palm Beach, but turned
to Miami when it was found that the inlet development
had not reached the point where the deep-draft registered
vessels could enter.
They pointed out that by trucking the vegetables to
West Palm Beach for movement through the port, the
trucking costs would be cut at least in half.
It is estimated that 15,000 acres of Palm Beach county
Everglades land will produce truck crops this season, and
that a large portion of the enormous production will be
shipped to the markets by boat, according to information
received yesterday.
L. D. Simon, attorney for the Lake Worth Inlet Com-
mission, said yesterday that representatives of one of the
steamship lines serving the Port of Palm Beach had re-
cently stated that there was no possibility for their mak-
ing the harbor a port of call for their refrigerated ships
at this time, it being pointed out that these vessels of
heavy draft would not be able to enter because of the
depth.
The refrigerated steamship Iroquois of the Clyde line
is said to have a draft of 20 feet, while vessels of only a
draft of 15 feet are able safely to enter Lake Worth
inlet at present, according to figures given out on the
port. However, it is expected that by the first of next
year, under the present program, ships with drafts up to
16 or 16 feet will be able to enter safely.









FLORIDA REVIEW


341 CARS VEGETABLES SHIPPED IN TWO
MONTHS

Figures Compiled at Wauchula; Citrus Ship-
ments In November 137 Cars

(Herald Service)
Wauchula, Fla., Dec. 3.-During the months of October
and November 341 carloads of vegetables were shipped
from Wauchula, according to figures compiled this week.
In October 45 carloads of vegetables were shipped,
while last month 251 cars went out by freight. Express
shipments totaled about 18,000 crates (45 cars), making
a total of 341 for the present fall season.
Citrus fruit movement during the month of November
totaled 137 cars, there being 65 cars of mixed fruit, 64
cars of oranges, 5 cars of tangerines and three cars of
grapefruit shipped last month. Forty-five cars of citrus
fruit were shipped in October, making a total of 182 cars
for the two months. Five packing houses are now operat-
ing in Wauchula.
Many more citrus packing houses are running at other
places in the county, while vegetable shipments are also
made from other points also, though the bulk of the crop
is sold in Wauchula, where a large corps of cash buyers
and the Wauchula Truck Growers Association handles the
vegetables.
The bulk of the shipments now are made up of peppers
and eggplant. This fall's vegetable crop showed an in-
crease of about 60 per cent over that of last fall.

PRODUCE FROM FLORIDA BULKS LARGER
DAILY

Clyde Official Says Miami District Shipments
Are Heavy

(Miami News)
Florida-grown produce fast is assuming an important
place in the freight carried north by the steamers from
Miami, Ralph I. Vervoort, acting general agent of the
Clyde Steamship Co., said Wednesday. Large quantities
of tomatoes, beans and eggplant are being moved north-
ward now, with quantities of potatoes and citrus fruits to
follow.
South Florida's market time is just beginning and the
shipments are swelling with each week, Mr. Vervoort
said. The steamer Iroquois, which was to have sailed
Tuesday afternoon for New York, was unable to load all
its produce in time to leave the harbor before dark and
was forced to stay in Miami until daylight Wednesday
with loading continuing into the night. The steamer car-
ried approximately 7,500 crates of vegetables against
5,000 last week. Mr. Vervoort said this is typical of the
general increase.
Hundreds of square miles of farm lands are repre-
sented in the Miami shipping area, the section extending
from the southern tip of the state north and westward
to the southern edge of the lake section around Belle
Glade. Much of the produce is carried more than 100
miles on motor trucks before it is placed aboard steamers
in Miami.
From even greater distances come crates of Bahaman
tomatoes, hundreds of which are being shipped from
Miami this year rather than direct from Nassau to New
York, as has usually been the custom. These tomatoes
are gathered from the out islands in small boats and then
usually brought to Nassau for loading upon larger ships
before being brought to Miami.


Of the north-bound produce carried on the Iroquois,
about 50 per cent is carried in refrigerated portions of
the hold to prevent spoilage, Mr. Vervoort said. Re-
frigeration of holds is an innovation for coastwise ship-
ping that is expected to save Florida growers thousands
of dollars annually by allowing their fruit and produce to
reach northern markets unspoiled by heat.
Besides the direct shipment from Miami to New York
by the Clyde line, hundreds of crates of produce are be-
ing shipped from here each week to Charleston and Balti-
more by the Baltimore & Carolina Steamship Co., and
to Baltimore and Philadelphia by the Merchants & Miners
Transportation Co. Produce service between Miami,
Nassau and New York is maintained by the Munson
Steamship Lines. Most of their produce, however, is
loaded at Nassau.

FISHERMEN MAKE SPLENDID CATCHES

Market Eager for Fine Fish Shipped from This
Section

(Vero Beach Journal)
One shipment of four and one-half tons of fish Wed-
nesday morning by Knight Brothers suggests the great
value of the fishing industry to Vero Beach and Indian
River county. The shipment consisted of mullet and
represented one night's catch by a dozen fishermen.
Many varieties of fish are caught and shipped from this
section at different seasons of the year.
To spend one night out with a fishing crew is an ex-
perience that is thrilling and interesting to any lover of
real sport. Earnings of fishermen run into enviable
figures when the catch is big. Some fishermen received
sixty to seventy-five dollars for a night's catch when
fortune favors them as it did Tuesday night.
A more extensive fishing industry is conducted along
the Indian River between Wabasso and Sebastian. From
this section more than $20,000 worth of fish were shipped
last season. The market extends from Miami north to
the Carolinas and Virginia. The fish are packed in ice
in barrels, containing 250 pounds of fish, and are shipped
by express. In keeping with other products from the
Indian River section the fish find a ready market at top
prices.

PLANES TO BEGIN TRIPS IN JANUARY

Airways Company, Now Carrying Mail, to Put
Eight-Passenger Ships On Route

(St. Petersburg Independent)
Key West, Fla., Dec. 5 (UP)-Passengers will be car-
ried to Cuba from Key West by air beginning no later
than January, Captain John Whitbeck, local field man-
ager of the Pan-American Airways, Inc., announced
today.
Captain Whitbeck said this company will add two
planes with a capacity of eight passengers each to its line
which already consists of two mail planes.
Captain Whitbeck recently returned from Havana,
where he completed arrangements for establishment of
the passenger service.
Air mail service was established by the Pan-American
Airways, Inc., two months ago and the quantity of mail
carried has increased steadily, Captain Whitbeck said.
The service has been maintained on schedule in spite of
storms which raged over the Gulf a week ago.








FLORIDA REVIEW 13


EGGPLANTS BY THE TON

(Sam Sherard, County Agent, in Okeechobee News)
We hear a great deal about the productivity of Ever-
glade land in general and of certain sections in particular.
Yesterday the County Agent in company with Mr. Cope-
land, the U. S. inspector, and others visited the fifty
acre field of Messrs. Jennings in Eagle Bay. This par-
ticular field is in eggplants which are planted in four feet
rows with the plants two feet apart in the drill and no
fertilizer was applied to any part of the field.
At this time these eggplants are producing their first
big crop of fruit. There are approximately 4,500 egg-
plants per acre. Each plant at this picking is producing
ten pounds of salable produce. This is 45,000 pounds
per acre. There are individual eggplants weighing 14
pounds each.
This County Agent has visited practically all of the
high producing truck areas of the world, including those
in the Nile Valley, in Japan and China, where fertilizers
are used in enormous amounts, but he has never before
seen a field produce as this Eagle Bay land is producing.
There are several Eagle Bay farmers who have just as
good land as the Jennings family has, who in coopera-
tion with the Jennings folks, have organized the Eagle
Bay subdrainage district, comprising approximately 2,270
acres of extra fertile land.
SThe Okeechobee Construction Co., composed of our
own local citizens, Messrs. J. E. Price and Carl Simmons,
have the sub-contract to build the dikes for this district,
and they have certainly delivered the goods.
There are aprpoximately 5,000 acres of the finest kind
of truck lands south of Okeechobee and when this land
comes into production by the aid of a drainage program,
this whole county and our splendid local community can
feed the United States during the winter time, besides
producing corn, peanuts and sugar cane as basic crops.

NEW ERA IS BEGUN WITH MOVEMENT

Six Carloads of Farm Products Shipped

(Sarasota Times)
Six car loads of Sarasota county farm products have
been shipped out of Sarasota to northern markets dur-
ing the last several days. These products, beans, egg-
plants, peppers, cucumbers, and peas, grown on the
Palmer farms, have been shipped to Cleveland, Detroit,
St. Louis, New York and to the re-routing points of Way-
cross, Ga., and Florence, S. C. In addition to these large
shipments the Palmer Farms packing plant is sending out
smaller express cargoes of farm products two and three
times weekly.
With the coming on of the winter crops Palmer Farms
are demonstrating what can be done in an agricultural
way. The experimental farm itself, under the direction
and management of Ed L. Ayers, has produced some of
the finest celery, potatoes, tomatoes, English peas, beans,
eggplant and other garden truck even seen in Florida and
the individual farmers are enthusiastic over the land's
production.
Field after field of fresh green verdure and black loam
attest the richness of the county's agricultural possibili-
ties. Although the majority of the farmers in this section
of the county are experienced agriculturalists, many of
them are novices at farming, and are developing their
tracts under the direction of the management of the
Palmer experimental farm with satisfactory results.


LARGE SALES MARK SECOND EXCHANGE
DAY

Sponge Bringing the Highest Prices for All
Grades

(Tarpon Springs Leader)
Record prices received for the sponge brought to the
Exchange last week at the sale which opened Friday and
was continued yesterday. Quotations cannot be given as
the sponge are bought by lots, as piled on the ground in
the exchange enclosure.
Last Friday the sales totaled $28,000, while yesterday's
sales brought an aggregate of $21,943. The bulk of the
sales so far have been for the lower grade of sponge,
yellow and grass, although some wool have been sold.
The next sale will be held Saturday, the Friday sale
being deferred a day because of Armistice Day. At this
sale better grades of sponge will be offered, it was stated
at the Exchange yesterday.
Sales up to the beginning of the November sale totalled
about $650,000 through the Exchange, to which must be
added $50,000 for sales made outside of the Exchange.
The present sale is expected to total $250,000, which will
make a total for the year of nearly a million dollars.
Another sale will be held just before Christmas holidays.
Fourteen New Divers
Fourteen of the fifty divers allowed by the immigration
department have arrived. Two diving boats have been
launched, and in process of construction or ordered, are
five additional diving boats. These boats, with the addi-
tional divers, will greatly increase the amount of sponge
brought to this market.
A number of sponge hookers, or shallow water
spongers, are operating off Hudson, and bringing catch
to this city to sell.
The sale yesterday seemed to have especial interest for
movie cameramen. Pathe Earle, veteran news reel photo-
grapher of the Pathe Company was here, and R. G.
Nixon, of Dunedin, ground off several hundred feet of
film for Fox News.

FIRST CANE MILL TO BE STARTED AT
CLEWISTON FRIDAY

Will Mean Inauguration of Big New Industry
for Florida

(Polk County Record)
Jacksonville, Fla., Dec. 3 (A.P.)-Officials of the
Southern Sugar Cane Company, a $17,000,000 corpora-
tion, today announced that ground would be broken at
Clewiston next Friday for the first of several large sugar
mills to be built in the Florida Everglades in connection
with the development of a 47,000-acre sugar cane in-
dustry.
1,500 Tons Capacity
The first mill will have a daily capacity of 1,500 tons,
the announcement said, and will be followed by one of
2,500 ton capacity. Officials estimated that by the end
of the year approximately 4,000 persons would be em-
ployed.
B. G. Dahlberg, of New Orleans, is president of the
corporation which lists among its directors a number of
Louisiana sugar cane growers. Mr. Dahlberg also is head
of the Celotex Company which manufactures a lumber
substitute from cane pulp, and plans to operate his by-
product plant in connection with the Florida mills.










FLORIDA REVIEW


REMARKABLE EXPANSION DURING THREE
YEARS PAST


A Pleasing Expansion of the Banking Facilities
Is Shown In Recent Reports Made

(Marianna Floridan)
No longer is Florida dependent upon the tourists and
speculative profits from a land boom, for its welfare.
The get-rich-quick exploiters eliminated by the 1926-27
deflation, Florida is now in the hands of its rightful de-
velopers: farmers, builders, bankers and industrialists.
The orgy of spending in 1925 and 1926 has been followed
by a campaign of retrenchment. Products of Florida's
soil, mines and industry are now worth over double the
revenues from tourists-Florida again is on a sound
economic basis.
Figures recently compiled by the Florida State Cham-
ber of Commerce show that despite the 1924-26 boom and
subsequent deflation, not to mention the 1926 hurricane,
the state is better off today than before inflation started.
In the fields of finance the banks illustrate Florida's
improved position clearly. Capital, surplus and undivided
profits of Florida banks increased 83% from June, 1924,
to June, 1927, or from $36,828,786 to $67,462,476. De-
posits in the same period increased from $292,513,563 to
$468,819,236 and resources from $346,762,923 to $562,-
565,268. Bank clearings in the first nine months of this
year were more than 40% ahead of clearings for the
whole of 1924.
EXPANSION SINCE 1924
The expansion of banking facilities, also the deflation
of 1926-27, is shown in the following tables:

Florida Banks


Date
June '
Dec. '
June '
Dec. '
June '
Dec. '
June '


Undlv.
Surplus
Capital
Banks Profits


24....
24....
25....
25....
26....
26....
27....


$36,828,786
38,629,351
45,477,741
55,692,531
66,377,368
68,602,499
67,462,476


Deposits
$292,513,563
375,042,948
586,578,088
874,955,492
624,216,076
538,065,102
468,819,236


Resources
$346,762,923
247,497,457
658,335,232
943,272,777
713,354,066
637,815,437
562,565,268


Building Construction Off From Peak
The trend of bank clearings in the first nine months of
the past four years shows that current business is well
ahead of 1924. Clearings for the first nine months fol-
low:
1924 ........................... $1,005,992,895
1925 ........................... 2,216,918,721
1926 .......... ........... 2,294,203,826
1927 ............................ 1,404,006,894

Building construction naturally has suffered most se-
verely from post-boom deflation, yet construction in
leading cities in the first nine months of this year ex-
ceeded by a considerable margin construction in 1923,
and for the whole year will come within striking distance
of 1924 figures. Construction in 70 Florida cities in the
first 9 months of 1927 was only $52,856,780, or less than
a third of the $173,380,240 recorded in the same period of
1926. The most drastic shrinkage in construction was in
cities on the west coast, while the least severe was in
Jacksonville. Total new construction in the four leading
cities is shown below (last three figures omitted):


Building Construction
Jackson- *Greater St. Peters-
Year ville Miami Tampa burg Total
1922...... $5,862 $6,130 $3,086 $4,108 $19,186
1923...... 7,537 11,389 3,564 7,125 29,614
1924...... 7,311 30,996 5,496 9,554 53,357
1925...... 14,761 103,308 23,419 24,082 165,570
1026...... 21,394 54,290 15,873 15,540 107,097
1927t.... 10,876 13,402 4,814 2,348 31,440
Includes Miami, Miami Beach and Coral Gables.
t First nine months only.
Greater Diversification of Agriculture
Florida also is making strides in agriculture. It is esti-
mated farm products had a value of slightly over $200,-
000,000 in 1926. Comparative figures of production are
not available, but figures for shipments of farm products
show that in the 1926-27 crop season 91,002 carloads of
fruits and vegetables went out of the state, an increase
of 22% from- the previous year's shipments of 74,371
carloads.
More important, perhaps, than the increase in volume
of shipments is the increase in diversification of farm
products. The figures for 1925-26 show that 18 itemized
farm products were shipped from Florida, while in 1926-
27 no less than 31 classes of products were shipped. Al-
though citrus products still make up the most important
item of Florida agriculture, important gains have been
made in other products, as shown by the following table:
Carload Shipments From Florida


Oranges .................
Grapefruit ..............
Mixed Citrus ..........
Tomatoes ................
W atermelons ..........
C elery ....................
Potatoes ..................
Beans ...................
Cukes .....................
Decrease.


Season
1925-26
21,522
18,035
1,255
4,749
6,644
5,642
4,556
993
2,187


Season
1926-27
23,315
17,843
4,922
10,078
7,686
7,677
5,384
2,795
2,631


Increase
%
8.3%
*1.1%
292.0%
112.0%
15.7%
36.1%
18.1%
182.0%
20.1%


The national importance of Florida as an agricultural
state is shown by the fact that although it has under cul-
tivation only Y % of the farm land of the country, it
produced 81% of the country's grapefruit in 1926, 61%
of the peppers, 21% of the watermelons, 41% of the
cucumbers, 21% of the tomatoes, 59% of the eggplants,
38% of the table snap beans, 16% of the early Irish
potatoes and 32% of the celery.
One other important branch of land products should be
mentioned-forestry. In 1926 Florida produced 1,060,-
000,000 board feet of lumber, 1,903,370 barrels of rosin
and 27,261,425 gallons of turpentine. Its lumber business
shows a steady trend, and it still has over 36,000,000,000
feet standing timber in its forests.
Further evidence of the sound growth of Florida is the
steady increase in electrical output. In 1924 production
was 218,288,000 kilowatt hours, against 509,670,000 in
1926. In the first eight months of 1927 output was
388,749,000 kwh., an increase of 67,347,000, or 18%,
from the same period of 1926. After spending upwards
of $15,000,000 in Florida in 1925, the Florida Light and
Power Company recently has spent about $35,000,000 in
expanding its system. Other public utility companies are
spending between $15,000,000 and $20,000,000 this year
on additional facilities.
The development of Florida's rivers and harbors has
been rapid. In 1926 foreign imports and exports aggre-
gated 3,767,574 tons, valued at $130,216,192, while its
total water-borne traffic was 15,421,949 tons, valued at


FLORIDA


REVIEW








FLORIDA REVIEW 15


$1,066,723,815. This represents an increase in tonnage
of 96% compared with 1926, and of 30% compared with
1924, while the increase in value was 340% over 1916
and 29% over 1924.
Tourist Traffic Not Vital
Florida's tourist traffic in the first nine months of 1927
was 206,480 people, or only slightly below the peak the
corresponding period in 1925, when 216,978 people en-
tered the state. It is estimated that these tourists give
Florida a revenue in the neighborhood of $200,000,000
annually. When it is realized that in 1926 the state pro-
duced manufactures valued at $267,000,000, mineral
products of over $16,600,000, and farm products in ex-
cess of $200,000,000 (exclusive of lumber), it can be
seen that while the tourist traffic is important to the
state's welfare, it is by no means essential.
Commenting upon Florida's present position, the State
Chamber of Commerce says:
"Following the orgy of spending in 1925 and 1926,
when Florida communities and counties, without looking
to the future, issued and sold hundreds of millions of
dollars' worth of bonds for public improvements, 1927
has seen a campaign of retrenchment and economy that
has been little short of amazing. Deadwood on the public
payrolls has been dropped, top-heavy salaries of officials
cut, offices combined, and other economies put into effect.
"No Florida political division has been reported as
having defaulted on its obligations and a number of
municipalities have gone actually into the open market
recently and purchased their own paper in advance of
the date of maturity.
"Florida is in an envious position economically. It is
again on a sound economic basis as a result of the efforts
of its people. It was necessary at times to resort to
drastic measures to place the state on an even keel, but
the job has been accomplished."

FARM ACTIVITIES IN COUNTY
PROGRESSING SATISFACTORILY

(By C. W. Williams in Suwannee Democrat)
There is no question but that the many varied farming
activities in Suwannee county are developing along most
satisfactory lines. While much stress has been laid on
the cultivation of bright leaf tobacco, it must not be for-
gotten that this county is ideal for raising hogs. It has
been proven many times in the past that hogs are one
of the best money crops in this section. Many of our
farmers who have not heretofore paid much attention to
the hog industry are now purchasing brood sows of the
pure bred type and will begin to raise them on a large
scale. Only last week several important purchases of
fine sows were made by prominent farmers in this county.
With such excellent pasturage available during the regu-
lar seasons, and in view of the fact that most of our
farmers have bred up their stock with Poland Chinas,
Hampshires and Duroc Jerseys, the hog industry is taking
on an importance in the farming life of this county that
cannot and must not be overlooked.
Also, an amazing feature of farming activities here is
the steady increase in poultry raising. Dozens of our
farmers have sent away for certain strains for introduc-
tion into their present flocks, and an important step might
shortly be taken by the prominent poultrymen of Suwan-
nee county in the form of establishing a poultry associa-
tion, about which fact much thought has been given of
late.
Tobacco barns are already being built here and there
over the county. It is conservatively estimated that


Suwannee county will have close to 4,000 acres of bright
leaf next season. -If this comes true, we are destined to
become one of the most important bright leaf centers in
the South. Acreage is what is needed in this particular
line of endeavor-enough acreage to support the Live
Oak warehouse, not counting the leaf that will be trucked
away to other markets. Tobacco will always be carried
away from here, even if it is bringing five cents more per
pound in Live Oak than elsewhere.
The corn crop this year was larger in acreage than in
many years. Peanuts were more abundant and of a bet-
ter quality than in many seasons. Peavine hay, of a
quality that makes the farmer smile, has been and is be-
ing baled by the thousands.
The numerous other crops have done well all over the
county in spite of a very bad start. Our farmers are
just coming to the point of understanding that there is
money in farming. With the financial returns from the
above crops thrown together in one pile, Suwannee county
would be able to exhibit a huge mound of dollars, all the
results of soil products, and which would run in the
neighborhood of $3,000,000.

HUNDRED QUARTS OF BERRIES MOVE
OUT HERE TONIGHT

First Real Quantity Shipment of Season Going
Out of Plant City

(Plant City Enterprise)
One hundred quarts of strawberries were scheduled to
leave tonight from the great winter strawberry capital en
route to the northland, the largest shipment of berries to
date. They will travel north in a 64-quart refer, a 32-
quart refer and a 4-quart refer.
The movement tonight will mark the first real shipment
of a considerable number of boxes of berries north and
is expected to inaugurate an active movement from now
on through the season.
The berries brought from $1.00 to $1.35 per quart for
the growers at the platform today, with an average of
about $1.25.
The citrus movement continues about the same with
21 cars having been forwarded during the last three days.
The vegetable movement is slowing up some, 511 pack-
ages having been shipped out during the last three days
by express.

CEDAR MILL STARTS AT CRYSTAL RIVER

(Special to Times-Union)
Crystal River, Nov. 20.-The new cedar mill, estab-
lished here by the Standard Export Trading Company,
with R. O. Foerster as general manager, began opera-
tions this week with a crew of seventy skilled workmen,
which number, it is announced, will be increased in a
short time.
The new plant, which replaces the old cedar mill
operated at Old Homosassa by this company for a number
of years, embraces seven buildings in addition to about
twenty homes for employes. They consist of the regu-
lar mill for sawing the cedar logs into slats, storage rooms
and warehouses, dry kiln for seasoning the wood, power
plant and offices. There is also an oil plant where cedar
oil, a valuable by-product, is distilled from the sawdust
and shavings.
The company intends to construct soon in connection
with the cedar mill a saw mill for sawing hardwood, prin-
cipally ash.









16 FLORIDA REVIEW


BULKHEAD FOR SHRIMP PLANT

To Be Built By Government at Port Orange

(Times-Union)
Daytona Beach, Dec. 8.-A United States War Depart-
ment permit will be issued immediately for the erection
of a bulkhead in the Halifax river at Port Orange, south
of the city, as a necessary unit to a shrimp packing and
shipping warehouse there, according to a telegram re-
ceived tonight by H. B. Cassin, engineer for the project,
from Acting Chief Engineer Deakyne at Washington.
The division engineer at Charleston has been authorized
to issue the permit, the wire said.
The shrimp plant is to be constructed by the South
Atlantic Fisheries, Incorporated, which has already
started dredging a channel and turning basin for the
fishing fleet. Shrimp formerly shipped from as far south
as Cape Canaveral to Brunswick, Ga., will be iced, packed
and shipped from the Port Orange plant to northern
markets.

WHY THE VEGETABLE GROWERS OF THE
MANATEE SECTION OF FLORIDA ARE
WELL CONTENT WITH THEIR LOT.

(By R. S. Campbell, Director of Manatee County
Publicity Bureau)
The vegetable gardens of the Manatee section are
planted and cultivated by a group of contented growers,
a group of citizens who have remained in the one industry
for a period of several years and are contented to follow
the one industry which has meant for them success. In
no way do we mean that the growers are contented to
the extent that they do not care to progress; there is no
body of men in any line more active in seeking improved
methods to carry on their work than the fruit and veg-
etable growers in this locality. They do not feel that
they have attained perfection in their line any more than
have men in other vocations.
The contentment so prominent is brought out by the
fact that this is a community made up of a large number
of growers who are well satisfied that nowhere else could
they receive so much for their efforts as they do right
here. A fine fellowship exists because of the close co-
operation that is so well exemplified. When the planting
and growing season is on, it is interesting to go among
the growers and learn how they work with their neigh-
bors.
While many of the local fruit and vegetable growers
have lived in this section for years, many also have come
from the other states of the Union. The oldest settlers
have heard of the things which confront the farmers of
the North and are willing to accept the information as
authentic and remain where they are. Those coming in
later have experienced elsewhere a great many adverse
circumstances; after coming here they are content to cast
their lot in this section and remain as permanent citizens.
Individuals who years ago drove to this county-either
with a mule team or a yoke of oxen-with all their
earthly belongings in one wagon, today are the leading
citizens of the community and have retired from actual
work, owning fine farms and homes and live entirely
from the interest received on money loaned. Others who
came more recently secured good farm lands and are
busily engaged in the vegetable industry.
All through the days of the real estate activity many
of these growers were content to continue raising and


marketing vegetables, as though the country was abso-
lutely normal. They were deriving an income from their
small acreage which was the equivalent of the commission
on many real estate sales, and they knew that, regardless
of how much property was bought or sold, the public
would continue to be fed; thus these men have profited
by their continuous efforts along one line-agricultural
industry. Some 7,000 or 8,000 carloads of fruits and
vegetables are shipped out every year.
No finer citizenship in any community can be found
than here in the Manatee vegetable garden section. When
one thinks of a farming district the first thought is of an
almost exiled community, and perhaps of a people who
are far behind the times. Here it is quite different. The
farming section surrounds hustling little cities. The
farm lands do not lie several miles from the city, but are
within a few minutes' ride by automobile and on good
highways running from the city homes.

FIRST CARLOAD OF TOMATOES ROLLS
THANKSGIVING DAY

Real Cause for Thanksgiving for Farmers First
Shipment of Year Brings $3.75 F. O. B.

(Homestead Enterprise)
The first car of tomatoes for the 1927-28 season rolled
from Homestead on Thanksgiving day, being packed by
the Rutledge Co., and purchased by them for $3.75
f. o. b. Homestead. The crop ran 75 per cent fancies,
according to J. S. Horton, manager of the house. About
a carload of fruit had been sent out previously in small
shipments.
Hardie & Gentile began shipping this week, as did the
Homestead Growers Association, each getting out several
hundred crates. Hardie & Gentile expect to have a car
or two in the next few days, depending on weather con-
ditions.

SEED POTATOES FOR HASTINGS TO
COME SOON

Seventy-Five Thousand Bags to Form Consign-
ment by Clyde Line

(Times-Union)
The first shipment of approximately 75,000 bags of
seed potatoes to be used by the farmers of the Hastings
Potato Growers Association for the crop next year will
arrive here within the next few days from points in
Maine, on Clyde Steamship Company boats, it was stated
yesterday by H. G. White, general agent.
The seed potatoes will be used in over 12,000 acres of
potato land at Hastings and vicinity, he said, and the crop
this year should be as large if not larger than any within
the past several years.
Most of the potatoes grown at Hastings are planted
during this part of the year, the seed being shipped frorn
points in Maine, that state being noted for its potato
growing.
"The Hastings farmers are looking for a banner crop
during the next year," Mr. White said yesterday, "and
are anxious for the seed to arrive in order that they may
get them in the ground at once.
"They are hoping for an early crop in order that the
northern market may be supplied with new potatoes until
they are ready to be shipped from the northern farms,"
he said.




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