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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00037
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00037
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Central Florida
        Page 1
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    Main
        Page 3
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        Page 6
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Full Text








loortia tebietu

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


DECEMBER 5, 1927

TABLE OF CONTENTS


(Central Florida ..... ... ............ ....
County Second in Production of Grapefruit ................
Local Man Raises Asparagus Crop ............... ... ... ............
W illiston Shipping Fall Vegetables ..............................................
W est Coast Ships Bulk of Citrus .................... ..... ....................
Factory Seeks Facts of City ..... ......... ....
Bees. Celery, Pigeons and Dairy Cows Do Well in Hillsborough
C o u n ty ....... ........ ............... .. .
Orange Concentration Plant at Sanford ................. ... ...........
Fish Freezing and Storage Plant Is Planned for Tarpon..........
First Experimental Fernery in State To Be Operated... ........
Celery Field at Sanford, Seminole County ........... .... .......
Country Poultry Shows Increase ........... ....... ...... . ..... .
P lant City Citrus O ut in V olum e ........ ........................................
Year-Around Crops Are Grown on Hernando County Farms ......
Rabbit Culture W ill Be Topic for Meet ... .............................. .
Magnolia Leaves Used for Funeral Wreaths in New Seminole
Industry
Satsunmas arEl I ..." i .. i ..... ..
New Industry in St. Petersburg ...
First Carload of Eggplants Shipped From Citrus County .........
New Hatchery Being Erected at Belleview ..... .......................
B ulb Shipm ent A arrives ........ ......... .............. ..... ....... ......
Scenes in Polk County... ......... ........... .....
Asparagus Fern Is Im portant ... ..... ......... .............................


Page
Big Returns from Strawberriis in Lakeland-Kathleen-Galloway
Section of State .. ........ ....... ... ... .......... ...... 11
Cauliflower Doing W ell in Volusia ..... .... ......... ................... .... ... 11
How Lettuce and Grapefruit Grow in Pinellas County.................. 12
More Than 1.1000 Acres of Melons To Be Planted ....................... 13
Poultry Raising in Lake County ............... .......................... 13
Mingling To Build a Million-Dollar Museum in Florida................ 13
M ango T rees in Polk County ....... .................................... ................ 14
Fruit Juices Distribution Planned ....................................... ..... 15
Fibre Plant To Start Early in Year........................... ...................... 15
P oultryn en T o E nter Contest ...... ............................................ 15
First Strawberries of Season Brought to Lakeland Market.......... 15
pickingg and Packing Grapes at Montverde, Lake County ........... 16
Million Tons of Phosphate Is Year's Total ..... ..................... ...... 17
Soap Firm Picks Tamipa as Base ............................................... 17
M onster R ock C rusher ......... .. .............................. ...... ....... ... 17
Florida Looks to Marion for Much Road-Building Material ......... 17
Growing Chayotes in Hernando County ............ ....................... 18
O cala L im stone .. .... .. .. ............. .. .................... .. 19
Eight-Tenths of American Total Phosphate Mined in Central
Florida. 19
W inter M elci- I.- I. 1 1. I rir. 19
Portland Cement Plant Will Spread Over Vast Area at Hooker's
P oin t ... .. .. .. .. ..... .. .. .. .............................. ..... .......... 2 0
Sebring Squab Farm Project Started ............................................... 20


CENTRAL FLORIDA

By NATHAN MAYO, Commissioner of Agriculture


HIS is the second of three articles devoted
to the separate treatment of the three
principal sections of our state. We are
treating the subject in this way because
Florida naturally lends itself to the three sep-
arate divisions-South, Central and Northwest
Florida.
Central Florida is made up of the counties of
Brevard, Citrus, Hernando, Hillsborough, Lake,
Levy, Marion, Orange, Osceola, Pasco, Pinellas,
Polk, Sumter, Seminole and Volusia. This block
of counties lies north of a line touching the
counties of Manatee, Hardee, Highlands, Okee-
chobee and Indian River in South Florida. The
northern boundary of Central Florida is a line
running along the southern extremes of Dixie,
Gilchrist, Alachua, Putnam and Flagler coun-
ties. In area this block of fifteen counties com-
prises 23% of the state. In population it com-
prises 36% of the state. Central Florida has
19,886 farms, or a little more than 33 % of the
total number in the state. The total value of
the crops and live stock of this block, according
to the census of 1925, amounted to $51,049,965,
and the assessed valuation at that time was
$151,254,821. Both of these totals have of
course largely increased since the census of
1925 was taken.


An accurate conception of the relative im-
portance of this section agriculturally may be
found by a perusal of the following table, which
shows the percentage of the total production in
the state of the following products from Central
Florida:


Cantaloupes ...............................
C elery ........................ ....... ...
Lettuce .. ......................
O ra n g es . ........ .............
C a b b a g e .......... .... ............
Straw berries ............ .. ...........
F ield P eas ..........................
W aterm elons ......... ................
Cucum bers .............. ...........
String B eans ............ ...............
B e e ts ....... ............ .... ..........
English Peas ................. ..........
O onions ......... .....................
G uavas ...... .............
Japan Persimmons ........ .......
M ilk .. ......... ...
E g g s ........ ..................
P ep p ers ... .. .... ...........
L em o n s ... ............ ..........
B an an as .......... ....... ..
H orses .......... ........ .
S q u a sh ................. .............
H o n ey .......... ... ..........
B eef C attle ......... ... ........


97%
91%
90%
88%
84%
82%
80%
80%
71%
69%
68%
68%
64%
54%
53%
50%
47%
43%
43%
43%
42%
42%
41%
38%


Reference to the above table will disclose
that Central Florida produces the largest per-


Vol.


No. 13








2 FLORIDA REVIEW


centage of our winter-grown vegetables, our
watermelons and our citrus. It is also worthy
of note that half of the milk and almost half
of the eggs produced in Florida come from this
tier of counties.
The principal mineral deposits of the state
are found in Central Florida, consisting of
phosphate, limestone, kaolin, sand and gravel
pits, brick clay and pottery clay. Polk county
alone is the greatest producer of phosphate of
all the counties of the United States. Her out-
put Iepresents 80 % of all the phosphate mines
in Florida, and it might be well here to state
that Florida produces 80 % of the nation's out-
put of this valuable mineral.


COUNTY SECOND IN PRODUCTION OF
GRAPEFRUIT

Pinellas Ranks Fourth in State in Total Citrus
Crop Shipments

(St. Petersburg Times)
Pinellas county was second in the shipment of grape-
fruit from the 67 counties of Florida for the season Sep-
tember 1, 1926, to July 30, 1927, and fourth in the total
shipments of citrus fruits in the same period, according
to the final and complete report of L. M. Rhodes, Market
Commissioner of Florida, issued Wednesday.
Out of the total shipments of 45,080 carloads of citrus
fruits from Florida sent into northern markets in the
season closing August 1, Pinellas groves shipped 3,600
carloads, of which 646 cars were oranges, 2,618 cars
grapefruit, 336 cars mixed citrus fruits, including tan-
gerines.
Detailed shipments from the various counties show
Polk county leading as usual with a total of 10,666 car-
loads, of which 4,142 cars were oranges, 5,075 cars grape-
fruit and 1,449 cars mixed citrus fruits. Orange county
was second with total shipments of 5,583 cars, of which
3,345 cars were oranges, 1,521 cars grapefruit and 817
cars mixed citrus fruits. Lake county was third with
total shipments of 3,856 cars, of which 2,755 cars were
oranges, 865 grapefruit and 236 cars mixed.
Production Large
Showing the remarkably rich territory in the Tampa
bay area of the West Coast, Hillsborough county ranked
right after Pinellas with total shipments of 2,959 cars, of
which 1,774 cars were oranges, 693 cars grapefruit and
492 cars mixed. Manatee county, neighbor to Pinellas
county just across the bay, had total shipments of 2,129
cars, of which 611 cars were oranges, 1,466 cars grape-
fruit, and 52 cars mixed. Pasco county, Pinellas neighbor
to the north, shipped a total of 526 cars, 273 cars of
oranges, 186 cars of grapefruit and 67 cars mixed.
No other part of the state made any such showing as
the Tampa bay area and its immediate surroundings, in-
cluding Sarasota, Hardee, DeSoto, Polk, Pinellas, Hills-
borough, Pasco, Hernando and Manatee counties.
Out of the 32 counties represented in the citrus ship-
ments for the season, these nine counties in the Tampa
bay area surrounding the peninsula of which St. Peters-
burg is a big part, shipped a total of 23,674 cars of citrus
fruits in the season just closed, or more than the half of
the total citrus fruits shipped from Florida in that period.


According to the state enumeration of 1924-
25, we find that Central Florida has industrial
plants of around fifty classifications, whose
aggregate value is fixed at $42,165,670. This
is a little better than 49 % of the value of the
entire state's industrial plants at that time, and
would seem to plainly indicate the large possi-
bilities for industrial growth in the future.
The enthusiastic citizens of Central Florida
are wont to claim that it is the happy medium
in which there may be found a truly remark-
able combination of products embracing those
varieties of fruits, grains, nuts, flora and
fauna found in the temperate and the torrid
zones.


Moreover, counties adjoining made up a great propor-
tion of the other half of the total of 46,080 carloads.
Marion county shipped a total of 1,329 cars; Sumter, 70
cars; Orange, 5,583 cars; Highlands, 778 cars; Alachua,
128 cars.
Grapefruit Noted
The grapefruit of Pinellas county is noted throughout
the whole country for its excellence, and the same is true
of that from Manatee and Hillsborough counties, adjoin-
ing neighbors.
Dade county, in which Miami is located, shipped a total
of 398 cars of citrus fruits in the season, all grapefruit.
Indian River county shipped a total of 873 cars; Osceola
county, 365 cars; Palm Beach county, 17 cars; St. Lucie
county, noted for fine fruit, shipped 1,222 cars; Volusia
county, 2,480 cars; Brevard county, 2,249 cars; St. Johns
county, only 21 cars; Seminole county, 939 cars.
With Polk county leading in shipments of grapefruit
with 5,075 cars, and Pinellas 2,618 cars, the next highest
county in grapefruit shipments was Manatee county with
1,466 cars, so that of the total of 17,843 cars of grape-
fruit shipped out of the state in the season the five coun-
ties in the little group including Pinellas, Hillsborough,
Pasco, Manatee and Polk shipped 10,038, or considerably
more than half of the total for the state.
This feature of the year's shipments is important be-
cause it shows more than the richness of the groves and
the built-up areas of this part of the West Coast; it shows
that as the canned grapefruit and marmalade industries
grow they will grow in this same area of heavy production
of citrus fruits, adding to a population already leading in
Florida.

LOCAL MAN RAISES ASPARAGUS CROP

Masaryktown Resident Completes Test for New
Produce

(Brooksville Herald)
That Hernando county soil will raise asparagus as well
as many other types of vegetables has been proven by
Thomas Hafner, of Masaryktown, who is exhibiting sam-
ples taken from his farm. As the raising of this class of
produce takes in the neighborhood of three years prepar-
ation and requires the best in soil, the success of the
Masaryktown man is considered an addition to the offer-
ings of Hernando county. Mr. Hafner is not raising
asparagus in large quantities, but produced the samples
he is exhibiting as proof that the vegetable can be raised
here.








FLORIDA REVIEW


Jifariba Rebicft
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO................ Commissioner of Agriculture
T. J. BROOKS............. Director Bureau of Immigration
PHIL S. TAYLOR....... .. ...... ... .Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 2


DECEMBER 5, 1927


WILLISTON SHIPPING FALL VEGETABLES

Fall Cucumbers Are Short, Bringing Excellent
Prices

(Williston Sun)
Williston loaded her first car of fall vegetables yester-
day. Mr. J. G. Newsom loaded and shipped a car of
mixed vegetables to New York City.
In the car were cukes, beans, squash, eggplant and
okra. About one hundred crates in addition to the car
were shipped by express. Fall cucumbers are bringing a
good price this fall, as there is quite a shortage. Only
two growers here this year have cucumbers. Mr. T. W.
Price has five acres and Paslay & Anderson have four
acres.
Mr. Price so far has shipped about 150 baskets, just
starting this week, and Paslay & Anderson have shipped
about 100, having picked only two days. They will yield
until frost and will give these two growers handsome re-
turns on their investments this fall.
The market price on the above vegetables is now about:
Cukes, $6.50, beans $3.00, eggplant $3.0(0 and okra $4.00.
Mr. Newsome states that he will load out about two
more cars this week, one Friday and possibly one Satur-
day.

WEST COAST SHIPS BULK OF CITRUS

Pasco One of Nine Counties Producing Over
Half of State Product

(Dade City Banner)
Out of 32 counties represented in the season's citrus
shipments of Florida, nine west coast districts, of which
Hernando county is a part, marketed a total of 23,674
carloads of fruit, or more than half the output of the
entire state, according to the final and complete report
of L. M. Rhodes, State Marketing Commissioner, issued
Wednesday. A total of 45,080 carloads of citrus fruits
left the State of Florida during the past season, bound
for the northern and western markets.
Detailed shipments from the various counties showed
that Polk county led with a total of 10,666 carloads, of
which 4,142 were ranges, 5,075 cars of grapefruit and
1,449 cars of mixed citrus fruit. Orange county was
second with shipments of 5,583 cars, of which 3,345 cars
were oranges, 1,521 cars of grapefruit, and 817 cars of
mixed citrus fruits. Lake county was third with a total
shipment of 3,856 cars, while Pinellas county was fourth
in total shipments of citrus fruits.
Of the nine counties constituting the west coast area,
which led the state in shipments, the following are a part:


Hernando, Manatee, Pasco, Pinellas, Hillsborough, Polk,
DeSoto, Hardee and Sarasota counties. This district
comprises the greatest center of citrus growing and desig-
nates the section of the state where this class of agricul-
tural industry is most prominent.
Moreover, counties adjoining made up a great propor-
tion of the other half of the total of 46,080 carloads.
Marion county shipped a total of 1,329 cars; Sumter, 70
cars; Orange, 5,583 cars; Highlands, 778 cars; Alachua,
128 cars.
Dade county, in which Miami is located, shipped a total
of 398 cars of citrus fruits in the season, all grapefruit.
Indian River county shipped a total of 873 cars; Osceola
county, 365 cars; Palm Beach county, 17 cars; St. Lucie
county, noted for fine fruit, shipped 1,222 cars; Volusia
county, 2,480 cars; Brevard county, 2,248 cars; St. Johns
county, only 21 cars; Seminole county, 939 cars.
With Polk county leading in shipments of grapefruit
with 5,075 cars, and Pinellas, 2,618 cars, the next highest
county in grapefruit shipments was Manatee county with
1,446 cars, so that of the total of 17,843 cars of grape-
fruit shipped out of the state in the season the five coun-
ties in the little group including Pinellas, Hillsborough,
Pasco, Manatee and Polk shipped 10,038, or considerably
more than half of the total for the state.
This feature of the year's shipments is important be-
cause it shows more than the richness of the groves and
the built-up areas of this part of the west coast; it shows
that as the canned grapefruit and marmalade industries
grow they will grow in this same area of heavy produc-
tion of citrus fruits, adding to a population already lead-
ing in Florida.

FACTORY SEEKS FACTS OF CITY

Airplane Company May Locate in St. Peters-
burg, Letter Indicates

(St. Petersburg Times)
Manufacturers of the Pheasant airplane, now being
constructed at Memphis, Mo., are interested in St. Peters-
burg as the location for an enlarged plant, and will co-
operate in investigation of advantages for the building
of a factory here, according to a letter received from
Lee R. Briggs by Herman M. Craig, secretary of the St.
Petersburg Aero Club, and read Friday before the meet-
ing of the Lions Club in the Y. M. C. A.
The Pheasant Manufacturing Company was organized
and incorporated in June of this year. The plane has won
commendation from many flyers and representatives of
aeronautical interests. There are many of them in use.
Mr. Briggs, president of the company, was in the aviation
service in the World's War and is a licensed pilot.
If the factory were located here it would have the ad-
vantage of home display before tens of thousands of
people every year, whereas Memphis, Mo., is a compara-
tively small town without the drawing power of the Sun-
shine City as a tourist resort. The plant would employ
about 25 highly skilled men for a start. A training school
would be conducted in connection with the factory.
Henry Miller, winter resident in St. Petersburg, whose
home is in Memphis, is a stockholder and director in the
new company. Mr. Briggs, the president, was Mr.
Craigh's high school teacher in the Missouri city.
Mr. Craig has already forwarded to Mr. Briggs all
available information on St. Petersburg and its advan-
tages as a factory site for the manufacture of the plane,
climate, air velocity, the details of the Piper-Fuller flying
field and other information desired.






4 FLORIDA REVIEW


.I


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Bees, Celery, Pigeons and Dairy Cows Do Well in Hillsborough County.


Su)lk^


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FLORIDA REVIEW 5


ORANGE CONCENTRATION PLANT AT
SANFORD

(Haines City Daily)
The $30,000 orange concentrate plant of the Hyland
Stanford Company in Forrest City, Seminole county,
Florida, will operate at full capacity beginning Novem-
ber 15. The orange juice manufactured is distributed
under the name of Sumoro Orange, a Spanish combina-
tion meaning "Golden Juice," by the Canada Dry Ginger
Ale, Inc., sole distributors of the Hyland Stanford
product.
The plant, completed the early part of the summer, is
constructed of Truscon steel, glass and concrete, one of
the most complete of its kind in the country. Five thou-
sand dollars' worth of special machinery has been in-
stalled in the plant ready for operation this fall. The
capacity of the plant is 22,000 four-ounce bottles of
orange juice daily, packed in cartons of 24 bottles each.
The building is 124 feet long and 60 feet wide, with con-
crete floor throughout. The building is well ventilated
and attractive in design, with every facility for the manu-
facture of fruit concentrates and marmalades.
This plant is considered one of the most important of
Seminole county's industries, as it will give an outlet to
the fruit growers for a large quantity of fruit on the
home market. Location of the plant is in the heart of
the Seminole county citrus belt, and with a network of
hard-surfaced highways and direct railroad connection,
marketing of the finished product as well as handling the
fruit from the groves is facilitated.


FISH FREEZING AND STORAGE PLANT IS
PLANNED FOR TARPON

Charter Has Been Issued to Group of Local Men

(Tarpon Springs Leader)
The Tarpon Springs Gulf Fisheries, Inc., has received
from Secretary of State Crawford a charter to build and
operate an extensive plan for the main purpose of freez-
ing, storing and shipping fish. Modern ice manufacturing
equipment is to be installed and the latest devices for
preparing and shipping fish and other sea foods. Fisher-
men operating along the coast from Tarpon Springs to
St. Petersburg are welcoming the establishment of this
enterprise, as it will furnish a ready market for all their
catches or supply a place where the fish may be held in
prime condition awaiting marketing. The company has
for its first officers R. E. Gause, president; Henry H.
Morgan, vice-president; Ed O'Cramer, secretary and
treasurer, and a partial list of board of directors includes
R. E. Gause, Henry H. Morgan, Ed O'Cramer, Benj. G.
Scribner, Otto W. Voneiff, Neilson Debevoise and Harry
McCreary.
Negotiations are being closed for the purchase of a
most desirable tract of land with adequate dock frontage
on the Anclote river as a site for the buildings.
Henry H. Morgan, vice-president of the company, who
has been active in its organization, stated that prominent
business men in other cities have expressed deep interest
in the enterprise and commended Tarpon Springs for
taking advantage of an exceptional opportunity to turn
to profit its own resources.
"As far back as 1911, when I first became interested
in Tarpon Springs and its surrounding territory," said
Mr. Morgan, "I was impressed by the fact that this city


had unusual possibilities along conservative lines and en-
tirely removed from the hazards and uncertainties of real
estate speculation. It has been my observation that the
great majority of successful and profitable undertakings
along manufacturing or similar lines must be located as
near as possible to the original supply of raw materials.
The sponge industry of Tarpon Springs has already grown
to large proportions and may be considered a fixed source
of net revenue to the city. The raw material is close at
hand and furnishes employment to hundreds of local
residents.
"You will be surprised to learn that the nearest cold
storage plant capable of handling food stuffs is located
at Jacksonville. Our company will handle fish fresh from
the gulf, and by chilling and other processes be able to
govern its shipments according to market needs. The
operation of the plant will, of course, give employment
to a considerable number of persons, while at the same
time it will be of infinite benefit to fishermen of the
county. Deep sea fishing is among the hardest and most
exacting of occupations, and the fishermen are certainly
entitled to generous profits from their labor. Without
an adequate plant to take care of the surplus catches our
fishermen not infrequently have been compelled to throw
away portions of their catches which exceeded the imme-
diate market demands. It is therefore hoped that our
company will relieve the fishermen of these losses."


FIRST EXPERIMENTAL FERNERY IN STATE
TO BE OPERATED


Establishment Will Be for Purpose of Controll-
ing Diseases of Plumosus

(Pensacola News)
Tallahassee, Fla., Nov. 16.-(AP)-Plans are under
way for establishing at Barberville, Volusia county, what
is believed to be the first experimental fernery to control
diseases of the Plumosus, a growth known only to Florida
and California, and one considered to be a million-dollar
industry to this section.
This information has been sent to J. F. Williams, State
Supervisor of Vocational Agriculture, by officials of the
Barberville-Pierson vocational agricultural department.
The latter institution is initiating the plans for the pro-
posed experimental fernery.
The department, the supervisor was advised, is now
operating under the advisement of a board of growers
and business men of that section composed of W. K.
Turner, of the county school board; S. E. Lemmon,
grower and business man; H. K. Biggs, grower and local
board member; G. L. Harper, grower and local board
member of Pierson, and S. L. Driggers, grower and busi-
ness man.
The county school board has been unable to finance
the proposed fernery, it was stated, and the county com-
missioners of Volusia county has under consideration the
matter of advancing the necessary funds.
Proper fertilization to increase the production of Plu-
mosus, as well as disease control, would be one of the
objectives of the fernery. Approximately three or four
hundred acres of Volusia county is producing the
Plumosus, representing an outlay of about $600,000 or
$700,000, and with a return annually of about $1,000,000,
the advices state, and so far as can be learned at Barber-
ville, no experiments in the plant are being conducted
either in Florida or California.







6 FLORIDA REVIEW


Celery Field at Sanford, Seminole County.


COUNTRY POULTRY SHOWS INCREASE

50,000 Chickens Are on Commercial Farms of
Pinellas, Says Hurlebaus

(St. Petersburg Times)
Clearwater, Nov. 20.-Poultry raising in Pinellas
county has increased at least 500 per cent during the
past year, according to E. H. Hurlebaus, county farm
agent, who now estimates that 50,000 chickens can now
be counted on the commercial poultry farms of the
county.
Poultry production is one of the two major objectives
of the county farm bureau this year, and with the
Pinellas Poultry Producers Association, which was or-
ganized in August now functioning successfully, greater
strides may be expected during the coming year, he
states. Exactly what is Pinellas county's consumption of
poultry and eggs, Mr. Hurlebaus does not know, but he
estimates that the 50,000 chickens now here could easily
be tripled in number before the local demand could be
oversupplied. At the time there should be an organiza-
tion of local poultrymen strong enough to store its sur-
plus and ship profitably to outside markets all through
the year.
At the present time the Pinellas Poultry Producers are
working to get orders enough to purchase feed in car-
load lots, in order to take advantage of the economy
of such a move.


PLANT CITY CITRUS OUT IN VOLUME

Average of Eight Cars Per Day for Three-Day
Period-Volume of Produce Offerings
Is Increasing

(Plant City Courier)
Business in shipping from this point "picked up"
rapidly during the last three-day report-period, with a
total of 24 cars of citrus fruits forwarded-of which eight
cars were loaded solidly with oranges. This brings the
citrus shipments to 121 cars for the season to date. Prices
thus far have held up fairly well, and leading shippers
express the belief that this is likely to continue at least
until after the holidays. Recent rains have benefited
fruit to some extent, but have been particularly valuable
in arresting damage to trees, which had begun in some
sections.
Totals Climb
Produce shipments from Plant City continue to climb.
Express package shipments for the past three days
totaled 941 units. This is the biggest total shipped in
any one three-day period this season. Saturday was the
biggest day, a total of 569 packages being forwarded.
Prices on the produce market yesterday were running
as follows: Peppers, $1 to $1.25; squash, $1 to $1.40;
cucumbers, $1.50 to $2.50; okra, $2 to $2.40; potatoes,
No. 1, $2.25 and No. 2, $1.75; eggplant, $1 to $1.25;
beans, 75c to $1; cabbage, 90c to $1 dozen; strawberries,
$1.50 per quart.








FLORIDA REVIEW 7


YEAR-AROUND CROPS ARE GROWN ON
HERNANDO COUNTY FARMS

Czech Planters Ship Average of Two Cars a
Week

(Tampa Times)
Truck farming in Florida twelve months in the year!
This is no longer a dream, but actual reality, according
to A. T. Boltze, agricultural advisor of the Hernando
County Plantation Association.
The association, composed of approximately 75 Czech
farmers, working 35,000 acres at Mazaryktown, this side
of Brooksville, is shipping an average of two cars weekly
of each of its truck products. Included in these are fine
white asparagus, string beans, squash, radishes, turnips,
new potatoes, green peppers and eggplants.
"Some experts have repeatedly said that Florida cannot
grow asparagus successfully," declared Mr. Boltze, at the
same time triumphantly exhibiting a perfect white as-
paragus stalk. "This is the answer-isn't it? We have
five acres planted in asparagus and the crop is perfect.
And look at these new potatoes-grown in Florida at this
time of year!
"It's all bosh that Florida cannot work her soil twelve
months in the year. The quicker that idea is forgotten,
the sooner will Florida come into her own. All skeptics
are urged to come out and visit the farms near Brooks-
ville, and 'those who come to scoff will stay to plant',"
Mr. Boltze said.
The Hernando association is open only to Czech farm-
ers, who must also have a reserve fund of a few thousand
dollars. This money qualification has been imposed, it
was pointed out, to bring in only farmers who have the
wherewithal to support themselves for the first year or
two until the land brings in a return.
Mr. Boltze said that the entire crop of these farms has
been contracted for by the United Markets corporation.

RABBIT CULTURE WILL BE TOPIC FOR
MEET HERE

Raising of Rodents on Commercial Plan To Be
Theme

(Orlando Sentinel)
President W. R. Graves, of the Orange County Poultry
Association, announces a most informative and interest-
ing feature which will be presented at the next monthly
meeting of the association. This meeting will be held at
the city hall, Orlando, at 2 p. m., Wednesday, November
9. The session will be open to the general public and
all interested persons, whether residents or visitors to the
city, are cordially invited to be present.
The principal address will be delivered by Mr. W. A.
Hannah, of Los Angeles, Cal., who will discuss the grow-
ing of domestic rabbits for the production of meat. This
is a new industry in Florida, but it has already aroused
much interest in the State and quite a number of rab-
bitries are being established. On the Pacific coast the
commercial rabbit industry has already grown to large
proportions. In southern California, rabbit meat to the
value of $1,500,000 is now being consumed annually and
in the City of Los Angeles there are several slaughter
houses which handle rabbits exclusively, their collecting
trucks making regular trips throughout the district.
In the opinion of Mr. Hannah, Florida possesses every
advantage which the rabbit growers find in California,
with the additional one that our state lies much nearer


the great cities of the East which will ultimately be great
consumers of rabbit meat. In this connection it is inter-
esting to note that Mr. Hannah has personally shipped
dressed rabbits in solid carloads from the Pacific coast
to eastern points.
In the rabbit industry Mr. Hannah is recognized as
being an outstanding authority, unusually well informed
and widely experienced. He is the president of the
National Rabbit Federation, America's largest organiza-
tion of producers of commercial rabbits: Another Or-
lando resident, Prof. F. H. Stoneburn, is vice-president
of the federation.
Mr. Hannah will make his home in Orange county,
being connected with Midland Properties, Inc., which or-
ganization has taken over a large area of valuable agri-
cultural lands adjoining Orlando, including the Florida
Golden Acres tract.

MAGNOLIA LEAVES USED FOR FUNERAL
WREATHS IN NEW SEMINOLE
INDUSTRY

(Sanford Herald)
The lowly magnolia leaf, once left upon the tree to
wither and fall useless to the ground, has taken on a new
significance, a certain solemnity and grandeur, and be-
come almost overnight the raw material for a new Semi-
nole county industry.
Yesterday the magnolia leaves of the surrounding
country brought no dollars into the country, but today
the leaves, dressed in browns, purples and greens, go out
in huge lots to makers of funeral wreaths in all parts of
the United States.
From the dyeing plant built by Tom Rumbley on the
Rumbley farms southeast of Sanford, boxes of leaves are
going out at the rate of a carload a month, and by the
first of the year shipments will probably be doubled.
Mr. Rumbley, who with his brothers, John and Heck,
is one of the largest celery and truck growers in the
county, was in the funeral wreath business in Alabama
15 years ago, and for a considerable time supplied many
of the leaves prepared in the United States.
Last summer Mr. Rumbley decided to try the same
business in Seminole county. He obtained the services
of some of his veteran employees and built a special
building on the Rumbley farm to carry on the work.
The business starts with the picking of leaves from
magnolia trees, mostly in Lake county. A score of work-
ers strip the trees by cutting off the smaller limbs and
picking the leaves from the branches on the ground. A
good picker should pick nearly 40,000 leaves a day.
Then the leaves are brought to the dye building, where
they are immediately plunged into an acid solution, which
preserves them almost indefinitely. Then they are placed
in dyeing vats and colored with ordinary textile dye. The
trick of the trade is not in the dyeing but in preserving.
A secret chemical solution is employed by Mr. Rumbley
for this work.
Three girls at present are employed in culling and
packing the leaves into big crates. They discard approxi-
mately 10 per cent of the leaves which are either too
large, too small or imperfect. Each crate holds approxi-
mately 17,000 leaves. A box car will carry 125 boxes
and 500 paper containers holding 80 leaves each.
At present Mr. Rumbley is shipping in small lots of
one or two crates by both freight and express. He says
he has had many more orders than he can fill. But at
that he's shipping 1,165,000 leaves a month, enough for
a considerable number of wreaths.








8 FLORIDA REVIEW


-77-









All;







.,sa


Satsumas and Tomatoes in Hernando County.








FLORIDA REVIEW 9


NEW INDUSTRY IN ST. PETERSBURG

Milne-O'Berry Co. to Can Grapefruit, Make
Marmalade, Citrus Juices

(St. Petersburg Times)
Pinellas county will enter the packing and marketing
of canned grapefruit, orange marmalade, and the distri-
bution of these and other choice citrus products this
season, according to announcement of the Milne-O'Berry
Company of this city, which erected a large standard
packing house just north of the city limits, at the south-
ern approach to the Seminole bridge, last fall.
"We are now preparing to install complete equipment
for canning grapefruit, making choice marmalades, for
canning grapefruit juice and for other fancy products,"
said C. C. Childs, manager of the Milne-O'Berry Com-
pany, Thursday afternoon.
"When the plant was erected last fall the buildings
were constructed with additional space which will in part
be used for this new auxiliary business. We are now
putting in a part of the equipment, including the long
tanks necessary in the process. We are now selecting
certain types of machinery to best serve our purpose."
Start in Four Weeks
The Milne-O'Berry packing house will start handling
the fruit of Pinellas county groves in about four weeks,
or possibly sooner, if the fruit is ready for bulk ship-
ment, said Mr. Childs. The canning process will go into
operation as soon as all the equipment is completed. The
packing house and the cannery will employ 50 to 60
people.
The grapefruit juice will be put up in No. 2 and No. 5
cans. The labels will carry the brand, "Golden Sunset,"
which is used for the company's boxed fruit. Under this
label, and that known as "Blue and Gray," the company
last year built up a big business in special gift boxes of
choice Pinellas county fruits, grapefruit, oranges, tan-
gerines, kumquats.
In the height of the season the company shipped these
fancy boxes of fruit at the rate of a carload a day. There
was big distribution from St. Petersburg.
Thirty-four Packing Houses
Pinellas county now has 34 packing houses. The county
stands fifth in the production and shipment of citrus
fruits, and is second in the production of grapefruit.
Florida has a total of 546 packing houses. Since Pinellas
county and the Tampa bay area produced 25,000 carloads
of citrus fruits out of the 46,000 carloads shipped last
season, this same territory, including the leading counties
of Polk, Manatee, Hillsborough and Pinellas, also has a
large proportion of the packing houses. Polk county
leads in the state with 96; Hillsborough is third in the
state with 45; DeSoto has 22; Hardee, 2; Hernando, 4;
Manatee, 34; Pasco, 14; Sarasota, 4. This is a total of
281 in the counties of this district, or considerably more
than one-half of the total in the 67 counties of the state.

FIRST CARLOAD OF EGGPLANTS SHIPPED
FROM CITRUS COUNTY

(Dunnellon Truth)
The first carload shipment of eggplants to a northern
market this season was made today by I. O. Fender of
this place and Frank Giddens of Pineola. These men
have twenty-three acres in this crop at Pineola, in the
southern part of Citrus county, and will be able to ship
a carload each week throughout the season, or until the
first heavy frosts.


NEW HATCHERY BEING ERECTED AT
BELLEVIEW


Henry L. Werly, Penn Yan, N. Y., Will Engage
in Poultry Business


(Special to Times-Union)
Belleview, Nov. 11.-Henry L. Werly, of Penn Yan,
N. Y., is erecting a new chicken hatchery on the Cedars
Poultry Farms on the Dixie highway, one block east of
the Seaboard Air Line Railway station at Belleview. Mr.
Werly has had fifteen years of incubator and poultry ex-
perience in his home state and comes to Marion county
after traveling all over Florida for the last month in
search of a southern location where he can continue his
record for handling the best and healthiest chicks obtain-
able. Mr. Werly will continue to conduct the largest
hatchery in the county of his home state with a record
for fine stock of which 99 per cent is sold at the hatchery.
The poultry raisers of Belleview and south Marion county
are already mating their crops at this time with the choice
of their best birds. Mr. Werly expects to personally in-
spect each mating coop to insure healthy and strong
chicks, free from disease. He has secured the services
of Clinton Freshour, a poultry expert, who will manage
the business while Mr. Werley is in the north taking care
of the New York plant.
The largest Buckeye mammoth incubators will be in-
stalled in a nine-foot incubator cellar, thirty feet long by
twenty-four feet wide, to insure the proper moisture at
all times. Above the incubator cellar will be constructed
the office and receiving rooms and the next floor will be
converted into a living apartment.
The Buckeye is a wonderful hatcher, having gotten as
high as 92 per cent of the eggs placed in the trays. This
machine is operated by oil and electricity. The large
electric fans insure an even circulation of heat and fresh
air, thereby guaranteeing the best quality of chicks pro-
duced. Each machine has a capacity of 18,000 eggs and
the present plant will accommodate over 50,000 eggs each
twenty-one days.
Marion county with its fast growing poultry industry
welcomes this new hatchery, and especially the people of
Belleview and all of south Marion county.
Southern counties will be glad of the opportunity to be
able to buy day-old chicks raised in this vicinity with its
high elevation and good drainage, which accounts for the
fine flocks of chickens which will produce the eggs for
this hatchery alone, guaranteeing large chicks which are
acclimated to Florida.


BULB SHIPMENT ARRIVES


(Times-Union)
Paper white narcissus bulbs, 250,000 to be exact, which
recently arrived here from France, were shipped to Day-
tona Beach by truck Thursday. They will be transplanted
on the estate of L. D. Drewry, a grower of that city.
These bulbs were imported through a special federal
permit. The United States Horticultural Board here had
charge of the arrival, and it was said yesterday that the
bulbs will undergo a special hot water treatment under
supervision of the federal government.
It also was declared that this was the largest shipment
of its kind in a number of years.







FLORIDA REVIEW


I-~


it I


2. Strawberries. 3. Orange Groves. 4. Corn, showing Overhead Irrigation. All Scenes in Polk County


I'''


1. Citrus Groves.








FLORIDA REVIEW 11


ASPARAGUS FERN IS IMPORTANT

Industry Has Become a Large One in Volusia
County

(Volusia County Farmer)
Commercial growing of this fern was begun in Florida
by Mr. Oscar ierms, of New Port Richey, Pasco county,
1' lorida, in 1912, and has now come to be an important
industry in certain favored localities.
The average annual temperature, rainfall and soil of
Volusia county is especially favorable for this plant, and
its cultivation here is now quite important.
This fern will stand a temperature of 25 degrees with-
out harm. Volusia county is about the northern limit of
profitable culture under a slat shade of 50 per cent.
This fern thrives on any good potato or truck land.
Some of our hammock soils are too rich, causing the
stems to grow too thick and the fronds too coarse and
far apart. Poorly drained land should be avoided.
The fernery should be constructed with a tight board
wall seven feet high on the north, west and east sides,
and a 50 per cent slat wall on the south side. The roof
of the fernery should be supported by a line of "fat-
wood" or cypress posts, set in line. The stringers or
rafters should be nailed to the posts, which should be set
so as to permit of six-foot beds with two-foot path be-
tween the beds.
The roof or slat shade can be made of cypress laths
or x3 cypress slats. To facilitate working under the
shed it is better to have at least seven feet in the clear.
If an acre or more is to be slatted it is well to have a
roadway, which permits a truck or wagon to pass, as for
fertilizer or other load.
Some growers favor boarding up the side of the beds
from 6 to 10 inches, but the more experienced growers
have discarded this side support.
There are several varieties of asparagus ferns. The
variety most acceptable to the trade is Asparagus Plu-
mosus Nanus.
This plant is propagated from seed, sown in seed beds,
or may be started from planting of root systems. A large
percentage of the seed is imported, but equally good seed
comes from California. All of the better seed houses list
this seed in their catalogues.
One pound of seed contains about ten thousand seeds,
and this will plant a seed bed of 250 square feet. The
seed bed must be most carefully prepared-perfectly
level, and the surface of perfectly fine soil. The seed is
carefully broadcasted and covered first with about half
an inch of sifted soil and then covered with a mulch of
pine needles.
Another method is to cover the seeds with one thickness
of old newspaper, and over this a covering of burlap. This
prevents all washing out of the seed during rains or irri-
gation. As soon as the seeds have germinated, which
takes about three weeks, the paper and burlap should be
carefully removed.
Seeds should be planted in March in this county, then
the transplanting to beds can be done in July. Plants
should be set about ten inches apart in the permanent
bed, and must be kept wet during and immediately after
setting. After setting the soil between the rows should
be stirred, and if the summer rains are infrequent, the
beds must be irrigated. For this a line of garden hose is
sufficient, as the irrigation should be as much like rain as
possible.
No crop gives better response to correct fertilization
than this fern. Every three months use any good celery


(5-5-5) fertilizer, carefully scattered between the rows,
and cultivated in. Goat manure is favored by some.
Half a ton of commercial fertilizer to the acre is about
right.
If the soil is acid, lime should not be used, but hard-
wood ashes, at the rate of one ton to the acre.
One very successful grower uses four hundred pounds
of fine salt (Liverpool) once a year, claiming he gets
better color and finer texture.
There are but few pests or diseases that affect the
asparagus fern. "Black Leaf 40," or a dusting with sul-
phur destroys any insect pest.

BIG RETURNS FROM STRAWBERRIES IN
LAKELAND-KATHLEEN-GALLOWAY
SECTION OF STATE

(Lakeland Star-Telegram)
The strawberry crop last season netted the growers in
the Lakeland-Kathleen-Galloway section a half-million
dollars or more, Mrs. S. J. McClure, Kathleen, informed
the Exchange Club at its luncheon at the Thelma today.
The speaker, the guest of President Bryan Mack, said she
did not have any figures on the consumption of berries
locally, and she did not get all the commission men's
sales.
Incidentally, commission men are offering $4.00 a quart
for berries between now and Saturday in order to place
them on northern markets in time for Thanksgiving af-
fairs, Mrs. McClure reported. It was her idea that caused
the club last week to offer $5.00 for the first quart of
berries grown in Polk county, S. S. Ledger winning the
award.
Figures for December showed 8,954 quarts shipped
from Kathleen and Galloway, the berries netting 80 cents
a quart. In January the number was 4,487 at 57 cents
a quart, netting $54,428.50. In February, the month of
the cold, 335,684 quarts brought 38 cents or $127,559.92.
There were few berries in March and the total for that
month and April was 414,250 at 16 cents, or $65,000.00.
The sales netted the Kathleen and Galloway farmers
$263,659.71.
Lakeland shipped 300,000 quarts or more, in addition
to those sold locally, and Mrs. McClure figured that the
volume reached over $500,000 for the entire section.
There is a smaller acreage this season, owing to the
extremely dry weather, Mrs. McClure said, and scores of
farmers are re-setting in order to get a stand. These
last plants will not begin bearing before January.

CAULIFLOWER DOING WELL IN VOLUSIA

(Volusia County Farmer)
Cauliflower is doing well in sections of Volusia county,
especially at Samsula. This crop does not do well in
summer, but put in seed bed in August it makes a good
head for autumn harvesting. It is rather a slow growing
plant, requiring about sixty days from planting in seed
bed to transplanting.
Plants should be set about eighteen inches apart, in
rows three feet apart.
When the head begins to form it must be protected
from direct sun by drawing the leaves tightly and tieing
them over the head.
The head should be cut as soon as it is mature, lest it
decay or turn brown.
Cauliflower requires a rich, moist soil. It is a very
profitable crop. Mr. Hughes, of Samsula, has had good
success with cauliflower.










12 FLORIDA REVIEW


* ** ~ .: g~~;~3.~L;~~~i.~;+l~b8j


How Lettuce and Grapefruit Grow in Pinellas County.


~,.:-. :~:-.~:-i-4'P~~, ;'-:
I
'r






FLORIDA REVIEW 13


MORE THAN 1,000 ACRES OF MELONS TO
BE PLANTED

Masaryktown and Spring Lake Tracts To Be
Used-Georgia Men to Operate
New Farms

(Brooksville Herald)
Prospects for Hernando county becoming the center of
a state-wide marketing organization looms as the develop-
ment of the growers organizations of Citrus, Sumter and
Hernando counties progresses, according to Dr. J. O.
Maner, who yesterday stated that approximately 1,300
acres of local land would be planted in watermelons soon.
In the neighborhood of 1,000 acres will be planted at
Masaryktown, Dr. Maner declared, while another large
tract, known as the Petteway land, at Spring Lake, will
be cultivated.
"Several hundred carloads of melons will be shipped
out of Hernando county next spring," he enthusiastically
asserted.
Finances have been arranged, and men have visited
this county in the interests of developing a state-wide
organization for marketing of produce, Dr. Maner said,
adding that everything is in readiness with plans rapidly
taking shape for the completion of this organization.
Organization of this body is an important step in the de-
velopment of Hernando county and will aid in putting
this district on the map. Many agriculturists have in-
spected the soil of this county and say that prospects are
extra good here for the production of every type of veg-
etable or fruit product.

POULTRY RAISING IN LAKE COUNTY

(By Ben F. Hargis, Umatilla, Fla., in Lake County
Citizen)
At a recent meeting of the Lake County Chamber of
Commerce, I stated that it was my opinion that the next
five years would see more people go into the poultry
business in Lake County than the past twenty-five years
had. This is my opinion after nine years of experience
here.
In the first place climatic conditions in Lake County
are equal to those to be found anywhere. In the second
place the lakes and hills make an ideal place for the
poultry as well as the humans to live. These two facts
alone will prove great factors in the increase in poultry
production and consumption right here at home. Another
factor that will help greatly is our new egg law that
allows the purchaser to know what he is buying.
Lake County is nearly in the center of the State and is
in easy driving distance to either the Gulf or the Ocean
or thousands of lakes so that it has all of the advantages
of location for a home. That means that the poultry-
man may be better satisfied, which is a great aid to
success.
That the raising of poultry in Lake County is both
possible and profitable has been thoroughly demonstrated.
That it is a place where both show stock and production
stock can be raised successfully, has been proven. Here
houses necessary will cost less than in the north, because
they can be more lightly built. In fact many get by with
very cheap sheds and temporary constructed houses, but
these are not recommended. But we mean that double
walled houses are not needed.
Anyone that can successfully raise poultry in the north
can do so with less trouble in Florida. No more cleaning
or spraying is needed here than there. Sanitation, of


course, is necessary anywhere to raise good poultry. The
troubles of Florida poultry raising are not more here
than elsewhere. Market conditions will average well in
comparison with those of most all of the United States.
These will change and will be improved in many ways
the next few years as production increases in certain sec-
tions. At present more than half the poultry and poultry
products are imported into the State. State Marketing
Commissioner Rhodes estimates that more than thirteen
millions of dollars will be sent out of Florida for poultry
products this year, and this does not count the -millions
that 'go out for baby chicks. Feed costs are slightly
higher here than in most sections of the country, but this
is offset by the higher average price received for poultry
and poultry products.
Poultry here can be outside most every day in the year,
though inside room should be provided for the very few
stormy or windy days that might come. Where some
water system is available green feed of some kind can be
provided practically all of the year. To make this easier,
alternating runs will help, so that grass may be kept in
one of the runs and something growing in the other. Cow
peas may easily be grown in the lots and furnish helpful
shade as well as lots of green food value. Bermuda grass
.may be grown on most any of the soils suitable for poul-
try, and if watered during the dry spells furnishes a very
good sod. The lakes and hills of Lake County make this
a wonderful county and furnish fine drainage so that the
land will not be easily contaminated by poultry.
Then to add to the above we have a fine system of
paved roads which mean that all the markets are easily
accessible and living conditions are better than could
otherwise be hoped for. No place can offer more satis-
factory conditions for poultry raising with a prospect of
a more successful future than does Lake County.

RINGLING TO BUILD A MILLION-DOLLAR
MUSEUM IN FLORIDA

(Lake Worth Leader)
Sarasota, Fla.-Art, on a greater scale than ever before
presented in the south, is taking a definite shape in Sara-
sota this winter as work progresses on the immense John
and Mabel Ringling Museum on the shores of Sarasota
Bay.
Here Mr. and Mrs. Ringling are erecting one of the
largest museums in the world. An army of carpenters,
masons and plasterers have been busy for weeks on the
structure and the walls which will soon house many of
the treasures of the world are rapidly nearing comple-
tion.
Cost of the building will be in excess of $1,000,000,
while the value of the art pieces in it will be enormous.
Art galleries in every section of the world have been
combed for the best. Museums have yielded their
treasures and when the doors of this great institution
are opened it will become the center of interest to thou-
sands of art lovers from over the country.
Corot, Van Dyke, Rubens, in fact all the great artists
of all times will be represented. In the collection will
be the third largest number of Rubens paintings in one
place. This alone is a distinction which will attract great
notice.
Plans now underway indicate the start of an art school
with world famous teachers a feature which will add
greatly to the fame of the museum.
The dedication of the museum will no doubt be made a
great affair. The exact date has not been set, but it is
expected to be shortly after the first of the year.







14 FLORIDA REVIEW


Mango Trees in Polk County.


q~Z.

5~1~;
~~*;


5 e-









FLORIDA REVIEW


FRUIT JUICES DISTRIBUTION PLANNED

W. J. Howey Is Arranging to Develop New
Industry

(Tampa Times)
Distribution of the juice of oranges and grape-fruit in
a nation-wide marketing plan will be a part of the winter
program of W. J. Howey, developer of Howey-in-the-
Hills.
The announcement was made today by W. C. Lindsey,
Tampa manager of the interests, who stated that several
locations had been secured here for distribution of the
juices, which will be brought direct from the Howey
groves daily in trucks.
The juices will be marketed in five-gallon bottles and
in smaller containers, Mr. Lindsey said.
Mr. Howey, who visited Tampa this week, has just re-
turned from an eastern and western tour, perfecting his
plan and obtaining leases in cities all over the country for
centers of distribution.
The plan provides that Florida will be covered by truck
with the bottled juices shipped in car load lots to outside
points.
The project will get under way immediately, Mr. Lind-
sey said, and the juice will be placed in Tampa, St. Peters-
burg and other Florida cities and southeastern centers at
an early date.
Efforts will be concentrated on the south during the
winter season, at the same time quantities will be packed
for distribution in northern states in summer months.
The process of crushing and bottling will not destroy
the original flavor or value of the juices, and tests have
shown they will keep for three years, or longer, retain-
ing the essential vitamins a, b and c, Mr. Lindsey said.
Mr. Howey has been a pioneer in the movement to
standardize Florida citrus. The experiment of eliminat-
ing one-third of his crop from the boxed fruit to the end
of building up the standard has been successfully tried
by him.

FIBRE PLANT TO START EARLY IN YEAR

Plant Superintendent Completes Arrangements
for Machinery

(DeLand News)
W. M. Killingsworth, superintendent of the new plant
of the Florida Fibre Company, under construction at
Benson Springs Junction, arrived in DeLand today after
a tour of several weeks in the north.
Mr. Killingsworth while in the north made arrange-
ment for the purchase of much machinery for the fibre
plant. All machinery used in the plant is of a special
design made for the process of making brush fibre from
palmettos. He stated today that this machinery will be
completed and will arrive at the Benson Springs Junc-
tion plant about Dec. 15, and he anticipates having the
plant in operation about Jan. 15.
Work on the fibre plant was started several weeks ago.
The plant, which will employ from 65 to 75 men, is com-
prised of about a dozen large buildings in which the
various processes of manufacturing fibre are carried out.
The company will not manufacture brushes, it was said,
but will prepare the fibre used in brushes of all kinds.
More than a dozen houses have already been erected.
These will house the negro employes of the plant. On
Monday construction work will start on three homes for


white employes, and others will be erected between now
and the time for the plant to begin operations.
The new fibre plant is destined to become one of
Volusia county's leading permanent industries. In gather-
ing raw material, Mr. Killingsworth stated, the palmettos
will not be destroyed. Only parts of the palmettos are
harvested, leaving the tree to reproduce new growth that
can again be gathered to be manufactured into brush
fibre. Several by-products also are produced.
The plant superintendent said that a small village will
soon be in existence in the vicinity of the manufacturing
plant. The company officials proposed to make it a beau-
tiful townsite and have adopted plans for beautification
of the lands about the homes that are being erected.


POULTRYMEN TO ENTER CONTEST

Pasco To Be Represented in Both Home and
National Egg Laying Contests

(Dade City Banner)
A well-attended meeting of the Highlands Poultry Asso-
ciation was held Wednesday evening at the home of Mrs.
M. H. McKinney at Lake Jovita, at which a number of
matters of interest pertaining to this industry were con-
sidered. The meeting was favored with the presence of
N. R. Mehroff, poultry extension agent of the Agricultural
Extension Service; W. R. Blalock, boys' club agent, and
W. T. Nettles, former Pasco county agricultural agent
and now district agent of the Extension Service.
An outline of the home laying eggs contest, conducted
by the service, was given by Prof. Mehroff, who explained
the rules, method of keeping daily records, which are sent
to the Extension Service headquarters at Gainesville each
month, and all other matters pertaining to the contest.
Quite a few of those present signfied their intention of
entering the contest, which extends throughout the year.
Prof. Mehroff and Mr. Nettles both urged that members
of the association enter pens in the National Egg Laying
Contest, which is being held under state auspices at Chip-
ley, and the promise of two pens were secured, one by
W. R. Shearer, who will enter some of his famous Minor-
cas, and another of white leghorns, made up of birds
from the flocks of Mrs. M. H. McKinney, Mrs. J. P.
Lynch, Joseph Neuhofer, C. H. Magoon, Waldo Richard-
son and Henry Heidgerkin.
A committee appointed at a previous meeting, at the
request of the Pasco County Agricultural Society, to re-
arrange the premium list for the poultry department of
the county fair, reported that they had done so and that
greater inducements were now offered to small exhibitors
to show their birds, and would result, it was hoped, in a
larger and better exhibit of poultry than ever.


FIRST STRAWBERRIES OF SEASON ARE
BROUGHT TO LAKELAND MARKET

(Times-Union)
Lakeland, Nov. 12.-The first quart of strawberries
reported here this season, thought to be the first mar-
keted in the state, was brought in this morning by S. S.
Ledger, of Galloway, and placed on exhibition at the
office of the Evening Ledger.
Mr. Ledger filed a claim with Bryan Mack, president of
the Exchange Club and business manager of the Ledger,
for the prize offered by the Exchange club for the first
quart of ripe strawberries picked in this county.


FLORIDA


REVIEW




























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i:
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1


Picking and Packing Grapes at Montverde, Lake County.










FLORIDA REVIEW 17


MILLION TONS OF PHOSPHATE IS YEAR'S
TOTAL

Ships Under Four Flags Take Precious Rock to
All Nations of World

(Plant City Courier)
Tampa, Fla.-(Courier Special)--Phosphate shipment
figures for last month, just available from the elevators
of the Atlantic Coast Line at Port Tampa, and the Sea-
board Air Line on Seddon Island, show that more than a
million tons of the rock have been shipped from the two
elevators this year. To be exact, there have been
1,076,122 tons of phosphate taken from the elevators by
ships during the first ten months of the year.
The two railroads shipped 84,881 tons of phosphate
from their elevators via the water route last month. This
figure is a decrease of 17,932 tons, or more than 17 per
cent, for the same period last year. The Seaboard Air
Line loaded 30,990 tons into 13 ships in the last month,
while the Atlantic Coast Line loaded 14 ships with 53,891
tons. The Seaboard shows a decrease of more than 29
per cent from the same period last year, while the Coast
Line shows a decrease of nearly 9 per cent.
Shipments were made in ships flying the flags of four
nations, including the United States. The foreign ships
carrying phosphate from here flew the flags of Great
Britain, Holland and Italy. They carried the phosphate
to four foreign countries. Holland received 4,761 tons;
Japan, 4,005 tons; Australia, 6,613 tons, and Italy, 1,811
tons. Of the shipments made to foreign ports in Amer-
ican bottoms, Belgium received 2,626 tons; Canada, 3,469
tons; Spain, 2,144 tons, and Germany, 2,998 tons.
Of the phosphate shipped to the different states, Mary-
land led, 22,118 tons being shipped to Baltimore. New
Jersey was second, receiving 7,915 tons, while Virginia
was third, receiving 7,021 tons. Other states receiving
phosphates from the elevators here were North Carolina,
6,660 tons; Pennsylvania, 3,544 tons; New York, 3,518
tons; Louisiana, 2,847 tons; Mississippi, 1,812 tons, and
California, 1,019 tons.


SOAP FIRM PICKS TAMPA AS BASE

Wholesale Distributing House Soon To Be Es-
tablished

(Tampa Times)
Tampa has been selected as the wholesale distributing
point for Florida and adjoining states by the James S.
Kirk Company, soap manufacturers of Chicago, it was
announced today by L. E. Schoenfeld, general sales man-
ager.
Mr. Schoenfeld is in Tampa to lease a building for the
Tampa branch, which, he said, will handle a business of
approximately $1,000,000 annually.
The company decided to open the branch here because
of the large increase of business in this vicinity, he said.
During the past year sales had increased between 15 and
20 per cent over the previous year.
Mr. Schoenfeld visited the office of Nathan Rosenblatt,
president of United Markets, who, he said, had interested
officials of the company in the establishment of a branch
here.
The local office will be opened with a clerical force of
eight, and a large number of demonstrators, Mr. Schoen-
feld said.


MONSTER ROCK CRUSHER

(Citrus County Chronicle)
The improvements and installation of new machinery
at the Crystal River Rock Company plant, amounting to
$120,000, which have been under way for the past several
months, will be entirely finished within the next thirty
days, announced G. L. Abbott, general manager, on Tues-
day.
This plant, which is located about three miles east of
Crystal River, is being increased from a former daily
capacity of 1,000 to 4,000 tons.
The latest and most efficient machinery has been pro-
vided, furnishing a gigantic industry to Citrus county.
A visit to the rock crusher is a very interesting experi-
ence and is a revelation to the uninitiated. The rock is
drilled by means of air compression, operated by a 150-
horsepower motor. Two huge shovels, one steam and the
other electrically driven, carry the material to dump cars,
which in turn convey it to the great rock crusher, which
hungrily consumes 4,000 tons of rock every day, grind-
ing into small bits within a few seconds boulders weigh-
ing hundreds of pounds.
Two other crushers, with a sizing screen in between,
are employed for turning out the various grades of the
product. Four grades are produced-screenings, 5-8
rock, 3-4 rock and railroad ballast.
The plant is 80 feet high, with a distance of 120 feet
from the bottom of the pit or mine to its top. Surmount-
ing the structure is a tower, from which one may view
the surrounding country for a distance of several miles.
A total capacity of seven hundred fifty horsepower is
represented in the various motors operating the machin-
ery, three of the motors being large ones of 150 horse-
power each. Each of the giant shovels will handle two
yards of the material at a time.
The Crystal River Rock Company has been turning out
from 50 to 60 cars a day and has been working right
along while the new improvements have been going on.
G. L. Abbott, who moved recently from Leesburg to
Crystal River, is the efficient general manager and de-
votes his whole time to the operation of the plant. The
other officers of the company are J. Y. Clark, Leesburg,
president; G. G. Ware, Leesburg, secretary-treasurer.


FLORIDA LOOKS TO MARION FOR MUCH
ROAD-BUILDING MATERIAL

(Dunnellon Truth)
Lime rock deposits now being worked in Florida-ex-
clusive of deposits untouched-would produce a quantity
sufficient to build a highway ten miles wide from Jack-
sonville to Key West, of the standard thickness of eight
inches, according to an estimate by the Florida Lime
Rock Association. This estimate indicates that there will
be no dearth of road-building material for many years.
At the present rate of production, the quarries in opera-
tion can load 500 45-ton gondolas daily, if the railroads
supply them-a quantity sufficient to build seven miles
of standard highway. At this rate of production the
deposits now being worked would not be exhausted until
1934, a period of eight years.
Truth editor does not remember exactly what propor-
tion of the whole Marion county supplies in lime rock,
but we believe we are not stretching the truth in placing
it at fully 50 per cent. If such is the case, Florida owes
Marion county a debt of gratitude, which we in turn owe
to Mother Nature.


17


FLORIDA REVIEW








FLORIDA REVIEW


Growing Chayotes in Hernando County.


18


~ ~ ~~








FLORIDA REVIEW 19


OCALA LIMESTONE

(From Geological Survey Report)
The Ocala consists of light-colored white to creamy-
yellow very pure limestone. When fresh, this rock is
light-cream color, but upon exposure it bleaches to chalk-
white. It is soft, porous, granular, and is composed in
large part of masses of tiny shells. The softness and
porosity of the limestone facilitates the formation of
solution channels and "potholes" by descending waters.
In many instances these cavities are filled with clay and
sand. The action of the water is not limited to solution
and erosion, for sufficient deposition takes place to alter
the exposed surface of the limestone as well as the solu-
tion channels to a hard semi-crystalline limestone. This
same alteration takes place throughout the body of the
limestone, causing irregular masses of rock to become
hardened while the surrounding material remains soft.
Some nodules and layers of chert occur in the body of
the formation as the filling of old ground water channels
and in some localities a large part of the surface rock
has been silicified. The Ocala limestone is very uniform
in texture and is almost chemically pure (it runs as high
as 99.6 per cent CaC03). Since it carries a definite as-
semblage of fossils, it makes a very good and rather
easily recognizable horizon marker. Among the most
common characteristic mollusks and easily recognized
echinoids of the Ocala are: Amusium ocolanum, Plicatula
(Ocala sp.) Pecten perplanus, P. suwanneensis, Laganum
dalli, Cassidulus haldermani and C. wetherbyi.
The exact thickness of the Ocala limestone is unknown,
for the base of the formation is not exposed anywhere in
the state. The greatest observed thickness is at the
Crystal River Rock Company's quarry, Citrus county,
where a face of 115 feet can be seen. Many of the pits
around Ocala show a depth of 55-57 feet; judging from
well records the limestone must be from 150 to 400 feet
or more thick in the peninsular part of the state. In the
northern and northwestern areas its thickness may be
considerably less. In such well samples as have been
examined from the central and south central parts of the
state, the top one hundred or more feet of the Ocala is
typically soft and white, but below this the material is
hard brown limestone in which occur, also altered to
brown limestone, such typical Ocala fossils as Operculina
willcoxii and Laganum dalli. Most of the samples con-
tain a mixture of white soft limestone and hard brown
limestone, in which the proportion of brown limestone
increases with depth.
Limited Outcrop
The Ocala limestone outcrops over a small area west
of the Apalachicola river; it may be seen in the Chipola
river at Marianna and in the northwest end of Jackson
county. It also has been reported on the Choctowhatchee
river at one or two places between Geneva, Ala., and
Caryville, Fla. The largest area where this formation
lies at or near the surface is in central peninsular Florida.
Here the territory underlain includes southern Suwannee
county, eastern and southern Lafayette, western and
southern Union, western Alachua and Marion, north-
eastern Hernando, western Sumter, part of eastern Pasco
and practically all of Levy, Dixie, Citrus and Gilchrist
counties.
Characteristics of a limestone country shown by both
these are numerous sink holes, large springs, gentle de-
pressions due to solution of the rock, caves, grottoes, and
in some instances disappearing stream and other phe-
nomena attributable to the action of water on a soft pure
limestone.


EIGHT-TENTHS OF AMERICAN
TOTAL PHOSPHATE MINED
IN CENTRAL FLORIDA

From Tampa Harbor Ships Take Product to
All Parts of World

INDUSTRY'S GREAT GROWTH A MARVEL

Hard Rock Sales Total $629,579 and Pebble $7,387,897
in the Year 1924

Polk county is the center of the source of the greater
portion of the phosphate supply of the world, 52 per cent
of the known beds being located in South Florida, com-
prising eight-tenths of all located in the United States.
Tampa harbor ships more phosphate rock than any
other port in the world, according to authentic data.
Florida phosphate, mined in Polk and Hillsborough coun-
ties, is brought to Tampa harbor by trainload, placed
aboard ships and sent to the four corners of the world.
STo the Whole World
Vegetable growers in Holland, cotton farmers in Mis-
sissippi, corn farmers in Iowa, grow bumper crops on
their acres with the aid of a fertilizer that is transported,
in part, from the phosphate mines of Polk county.
Shippers like to come here for their cargoes because
the ore is reputed to be mined and prepared by the latest
and most approved methods, and their ships can get a
quick cargo from gigantic elevators that greatly expedite
the loading processes.
The phosphate production area in this section is about
50 miles north and south and 30 miles east and west,
having its heart in the eastern section of Hillsborough
county and the western section of Polk county. The
average depth of the strata in areas where the ore is
found is from six to thirty feet.
Bore to Prospect
The first step in phosphate mining is the prospecting,
when engineers go about over the top of a probable
mining area with augers boring to discover the depth
and quality of the strata or layer.
If this strata is found to be worthy of mining, water is
piped to the location and the over-burden of .dirt is taken
away by the use of streams of water shot upon the soil
under high pressure so that it disintegrates the structure,
making mud of it. This mud is pumped away and piped
to fill old mines. The phosphate companies usually make
an effort to fill old cavities, leaving the land level.
After the over-burden is taken away the mining pro-
cess begins and is much the same as the system used in
taking away the over-burden, except that in the pump-off
the mud containing the phosphate pebbles is piped to a
washer.


WINTER MELONS TO BE STATE FEATURE

(Pensacola Jorunal)
Leesburg, Fla., Nov. 14.-(AP)-Winter watermelons
will be, in the opinion of R. L. Armacost, prominent ship-
per of this section, a regular Florida product, ripening
them for the holidays each fall.
Mr. Armacost today brought to town a 34%-pound
Watson.
"Central Florida is adapted to winter production of
melons," he said. He plans "a field" of winter melons
next fall. He has other melons ripening now, he said.








20 FLORIDA REVIEW


PORTLAND CEMENT PLANT WILL SPREAD
OVER VAST AREA AT HOOKER'S POINT

Detailed Plans for Mammoth $5,000,000 Mill
Are Completed-Work on Buildings
Will Start Immediately

(Tampa Tribune)
A veritable city of industry will be born soon at
Hooker's point-site of Tampa's foremost new commer-
cial enterprise, the $5,000,000 plant of the Florida Port-
land Cement Company.
Thousands of tons of steel and concrete will be poured
into the 25-acre Old Tampa Bay tract during the next
year, to be shaped by hundreds of workmen into the most
important industrial plant in Tampa and the entire state.
Detailed plans for the mill have been completed and
approved, according to Charles A. McKeand, assistant to
the president of the company. Work on the first unit of
buildings will start immediately, it is said.
Only Mill in State
Significance of the prominent position the Tampa in-
dustry will assume in serving the entire construction de-
mands of Florida and several southern states is shown in
a comparison of the consumption of this area and the
ability of present facilities to supply the demand.
There are only 85 mills east of the Mississippi river.
Seventy-three of these are north of the Kentucky-Virginia
line. Only 12 are south. The consumption of Florida
alone is 2,155,836 barrels a year, a gain from 483,039
barrels in 1915.
A conservative estimate of shipments from United
States mills to Florida during 1925 was 3,000,000 barrels.
To this figure must be added at least 500,000 barrels im-
ported from other countries. Tampa's plant will produce
1,500,000 barrels.
Work Starts Soon
Work on one of the most important units of the mill,
the raw material storage sheds, will be started within a
few weeks. These mammoth sheds, which will front 800
feet on the bay, will be used to house limestone, clay,
coal, gypsum,. and clinker-underground cement.
The shed will be 90 feet in width and will be fronted
by a dock capable of accommodating two ships. Ma-
terials will be moved about in the shed by overhead
cranes.
Three rotary kilns, each 175 feet long and with an
11-foot inside diameter, are to be installed at the plant.
Kilns, which are constructed of a steel shell with a fire-
brick lining, are employed to fuse the wet ground clay
and limestone into the finished product. A temperature
of 3,000 degrees is reached in this process.
Grind Rock and Clay
In making cement, limestone and clay are ground to-
gether with water to form a pasty consistency, called
slurry. This is the raw material that goes into the kilns.
The finished cement is ground to a consistency even finer
than flour, in tube mills charged with steel balls. These
mills pound the product into a product fine enough to
pass through a 200-mesh copper screen having 40,000
holes to the square inch. The composition of the screen
is finer than that of a silk handkerchief, it is said.
Samples of every portion of cement that comes from
the plant are tested as to quality. The product must
meet the specifications as determined by the United States
Bureau of Standards.
But one of the kilns used in making cement weighs as
much as the Seaboard Air Line Railway famous Orange
Blossom Special, Mr. McKeand said.


To Install Power Plant
The cement company will install its own power plant,
employing waste heat from the kilns to generate elec-
tricity. The entire mill will use approximately as much
power as is required to light Tampa at night.
A trainload of rock and clay will be used every day in
operating the mill at capacity production. This material
will be brought from Brooksville to the plant by way of
the Tampa Northbound Railroad. Approximately 400
cars of cement will be shipped from the factory every
day.
In shipping the plant's annual output, 6,000,000 sacks
will be used, Mr. McKeand explained. These bags are
returned to the plant by dealers. They are cleaned, re-
paired and put back into service. An entire building
will be utilized for this work.
To Have Machine Shop
A modernly equipped machine shop will comprise an-
other unit of the plant. Approximately $100,000 worth
of spare parts will be housed in this building alone.
Skilled workmen with the best of equipment will be
maintained to repair broken machinery, which, because
of its heavy duty, requires much attention.
The cement industry uses the heaviest machinery em-
ployed in the industrial world, according to Mr. McKeand.
And it has progressed more in the advancement and per-
fection of electrical machinery than any other kind of
manufacturing. It also has the highest investment per
employee.
Control Scientifically
The Tampa mill will consume about 150 tons of coal,
or its equivalent in fuel oil, in one day's kiln burning.
Eight large silos will be erected to store the finished
product. These will have a capacity of 15,000 barrels
each, allowing a combined storage space for 120,000 bar-
rels. The clinker storage will hold 300,000 barrels.
The entire process of making cement is controlled
scientifically. From the time raw material leaves the
qUarry until it is sealed in a car for transportation as
cement, the product is submitted to 40 different physical
and chemical tests.
Tampa was selected as the location of the plant be-
cause of its proximity to adequate raw materials, its
harbor facilities and its general location in the central
part of the West Coast. The city itself will provide a
market for a large amount of the plant output.
Tampa will be served by motor truck delivery. Vir-
tually all points in Florida of a large consumption are
within a 200-mile haul. West Coast towns can be reached
in 24 hours and East Coast points are within 36 hours.
(Editor's Note.-This plant has been completed and is
now in full operation.)


SEBRING SQUAB FARM PROJECT STARTED

(Tampa Times)
Sebring, Oct. 22.-Three hundred acres in "Hillcrest,"
Sebring suburb, are being converted into squab farms
through the efforts of G. T. Nelson, city councilman, who
conceived the idea, and who, with the cooperation of the
local chamber of commerce, is seeking to make this city
the squab center of the south.
Mr. Nelson has made an exhaustive study of the squab
industry and the present market situation, and spurred
on by the realization that the hotels in Florida are per-
haps the largest users of squabs during the winter months,
sought a means to supply the demand.




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