• TABLE OF CONTENTS
HIDE
 Southward ho!
 Main






Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00034
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00034
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Southward ho!
        Page 1
        Page 2
    Main
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
Full Text








jlortba Rebietu

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


OCTOBER 17, 1927


No. 10


TABLE OF
Page
Southlward Ho .... .......... .. 1
Our Changing Diet ... ... ... ...... 2
\Wealth Awaits (raptfruit (rowers .... ....... .. .
State Mineral Output Doubles in Nine Years ....... 2
Big Meeting of Turpentine Men Is Arranged .. .... ........ 3;
First Beans in Car Lots November 1.... .............. 3
Interest High in Palmetto Industry ...... 3
For Florida Daiiyinon to Think About .................. 4
(13,142 Gallons of Milk Bl..a,lch 4
Miami Cattle Going on 1'...r 4
Personal Messages to Northern Friends ...... ..... .. ....... 5
Miami Moves Steadily Onward ... .......... ........... .. ...
Big Crops in Orange County ... ... ..... 5
Railroads Plan to Augment Service to Florida for Winter ...
Fern Growing in Pallnm BRch County.. .. .
Squashes Constitute the Bulk of Vegetable Shipments ... i
Florida Leads the United States ..... .. .. (
Department of Comnierce .* .. ........ ... 7
Nicotine Spray Studied .. . ...... 7
Is First Cooperative Shipment to Be Made in West Florida 7
Northern Farmers to See Florida As It Really Is .... 7
lMa lone Farmer Record Pents .... ...................... 7
K ing A avocado ... ............ .... .. ....... ............ ...... .... .
Stability of Returns Great Advantage in Dairying Business .. 8
A. C. L. Issuing Shrine Booklet .... ............. ........ .. 8
Distributing Plant Locates at Orlando ....................... ... 8


CONTENTS
Pepper Acreage Seven Hundred ...................
Knows H is Berries ....................
Huge Sales Feature Week in Shade-Grown ...............
Seaboard's Exhibit at Maine Fair Shows Florida Farm Value ...
Dollar Wants to Be Pioneer at Bay Malbel .........................
Salnd Comt)pany New Industry for Osceola ......................
Better Marketing lucri cases Poultry Profits ...........................
Far'n ers Setting Out Celery and Pepper ..... ... ... ..............
Money Talks- In Florida ............ ........ ......................................
New Cypress Mill to Be Erected By Putunam Lumber Company .
Peiar Equal of Satsulma Here. Says Grower.....................................
Merritt Island Avoeadoes Grow Big ...... ...................... .........
Sale of Hogs Near Marianna .
Edison to Test Rubber Plants During Winter .......... .........
Huge German Freighter Unloading Cargo Here .......... ......
Homle-Grown Peanluts Are Placed on Sale ................
(neeo Nurs ry Is (enter for Rubber Experinments .....................
No Tuberculosis in Local Dairies .. .................... ....
Country Asked to considerr Pensacola as Fautory Site ....
T he W world's F inest N ut .. .. ............................... .....
Birds in Contest Are Showing Slight Gain Over Past Weeks 1...
O keechobee Lands P produce .. . .....................................
UIrapefruit in Canls Slhipped to Californiia.................................
Autos Bring Nearly Half of Visitors ....... ............ .................
Says Latin-A m erica Is El D orado ................................................
G rapefruit Is in B ig Cluster. .. ...............................................


SOUTHWARD HO!
By NATHAN MAYO, Commissioner of Agriculture


OR CENTURIES the course of empire has
been from east to west. The great
English author, Charles Kingsley, con-
densed the migration thought of his
day into a slogan and wrote a book entitled
"Westward Ho!" Horace Greeley coined the
expression: "Go west, young man, and grow up
with the country." Bishop Buckley wrote his
poem, "Westward the course of empire takes
its way."
But all this has changed. It is no longer
westward, but southward, that the "course of
empire takes its way." Florida is southward
for most of the people in North America.
Since modern facilities for travel have ren-
dered it so easy to pick up and go for hundreds
of miles with little effort or inconvenience, the
custom of taking a trip annually has become
quite common.
For all these aeons of time the wild fowls
have known the advantage of coming south in
the winter and going north in the summer. Only
recently has it been possible for human beings
to follow this example and enjoy the pleasures
of a pleasant climate the year round.
Billions of dollars worth of highways and rail-
ways have been built that lead to Florida. One
can travel over thousands of miles of good roads
in Florida. There have been invested hundreds
of millions of dollars for the accommodation of
travelers in Florida.
Florida has 400,000 guest rooms. This means
that it is possible to care for a million people
with comfort during the tourist season. To meet
the situation the hotels of the state have agreed
to a program that is calculated to lengthen the


tourist season of the state. The season will now
begin November first and extend to May first.
The program adopted is reported as follows:
"The hotels, rooming houses and apartment
houses have practically unanimously agreed to
honor a lodging coupon to be sold in the north
in books of 40 lodging coupons for $50.00; 30
lodging coupons for $37.50; 20 lodging coupons
for $25.00; 10 lodging coupons for $12.50, on a
basis of two persons in a room without bath,
each coupon good for one night's lodging in any
hotel, apartment house or rooming house in the
State. Attached to each of these lodging cou-
pons are two sub-coupons, one reading as fol-
lows: 'This coupon, with $1.00 in cash paid to
the hotel operator, will entitle you to occupy
room single.' The other sub-coupon reads as
follows: 'This coupon, with 50 cents in cash
paid to the hotel operator, will entitle you to
private or connecting bath.' You will note that
under this lodging coupon system the excur-
sionist has a guarantee that his lodging, double,
without bath, will not cost him over $1.25;
double, with bath, not over $1.75; single, with-
out bath, not over $2.25; and single, with bath,
not over $2.75, and yet in honoring these cou-
pons the hotels, except where they have only
one guest under the coupon system, will receive
not less than $2.00, and at no time more than
$3.00 for the use of each room. This will put
an end, so far as these excursionists are con-
cerned, to the exorbitant and fluctuating rates
complained of in the past.
"The sightseeing boat and bus lines of the
State have demonstrated their enthusiasm and
willingness to cooperate by offering to honor
travel coupons at the rate of 11/ cents per mile,


Vol. 2








2 FLORIDA REVIEW


which will enable us to sell each tourist a 2,000-
mile tourist traveling coupon that will permit
him to visit every point of interest in the State
at a transportation cost not to exceed $37.50,
and a 1,000-mile tour not to exceed a transpor-
tation cost of $18.75.
"We are encouraged to believe and hope the
railroads will cooperate in this part of the pro-
gram. You will note that the 40 nights lodging
and 2,000-mile tour of Florida under this plan
will cost the excursionist $87.50, while under
ordinary hotel and transportation rates it would
cost him approximately $240.00.
These rates are good for six weeks preceding
and six weeks following the regular tourist
season.
"The enthusiasm with which the various com-
mittees and sections of the State are receiving
and supporting this program is revealed by the
numerous requests that we have from them to
be permitted to insert in this lodging coupon
book a coupon entitling the excursionists to free
entertainment. For instance, Daytona Beach
wants permission to give each excursionist a
free ride upon their wonderful beach, where
Seagrave made a record of 203.79 miles per
hour, along with a number of free admissions to
other places of amusement and entertainment.
The Publix Theatres, which cover almost the
entire State, offer one free admission to a Publix
Theatre in towns where their theatres are lo-
cated. Other communities and towns have ten-
dered free boat rides, fishing trips, sightseeing
trips, bathing privileges, admission to dance
pavilions, piers, golfing privileges and other
forms of amusement."

OUR CHANGING DIET

(Haines City Herald)
Railway shipments of the 16 principal fruits and veg-
tables, highly perishable foods, between 1924 and 1926
averaged annually 848,099 carloads, an increase of 77
per cent during the last ten years.
That period represented a 440 per cent increase in the
quantity of lettuce consumed, and a 216 per cent increase
for grapes.
In 1926 the 1,400 cold storage warehouses listed by the
Department of Agriculture had a combined capacity of
585,000,000 cubic feet and they handled 1,000,000 car-
loads of refrigerator freight.
Since 1910 ice cream consumption has increased from
1.04 gallons per capital to 2.80, aggregating an annual
total of 42,200,000,000 gallons.
To meet this new bill of fare, use of ice in the United
States has more than doubled in the last ten years, the
consumption per capital in 1917 having been 480 pounds,
and in 1926, 1,040 pounds.
The American menu appears to be changing more and
more to fresh fruits, vegetables and dairy products rather
than the heavy, starchy foods which formerly made up
the bill of fare. The change of much of the national
population from physical to mental labor, from physical
to nervous activity, is credited with bringing this about.

Light and power companies, railroads and other big
businesses have invested two hundred million dollars in
Florida in the last two years. A great deal of this is
New York capital. These people are not visionaries.
They know the state has a solid future.


WEALTH AWAITS GRAPEFRUIT GROWERS

(Highlands County Pilot)
Doctors are reported to be giving voluntary testimonials
to Florida grapefruit as complexion beautifiers. In that
case there is little use to waste time and money digging
for oil in Florida. The thing to do is to grab citrus grove
concessions and leases. Every drop of grapefruit juice
will be worth its weight in gold.
Last year, according to the American Chemical Society,
$95,298,000 was spent by women of the United States-
oh, yes, the men may have contributed a little to the
sum-for the various kinds of cosmetics manufactured in
this country, and which are used to make faces, even the
most beautiful faces more beautiful. It would be vastly
cheaper to buy Florida grapefruit. If the doctors are
right in their surmise, Florida grapefruit would eliminate
not only the cost of beauty preparations but beauty parlor
bills as well. And eating Florida grapefruit certainly
would be much more pleasant than smearing cheeks and
lips with rouge and paints.
This report was spared all levity in the editorial sanc-
tum of the Tampa Tribune. It was discussed editorially
as follows:
The increased consumption of Florida grapefruit
throughout the United States is said to be partly due to
the discovery by thousands of women that citrus fruits
improve the condition of the skin and clarify the com-
plexion.
The reason for this is, according to medical men, that
grapefruit supplies the blood with an alkaline reserve.
It is alkali in the blood which enables it to gather the
impurities within the body and throw them out of the
system. Medical authorities make the further statement
that if American women continue to make grapefruit a
part of their daily diet, pimply, rough and dull com-
plexions will soon be supplanted over the land with rosy
cheeks and clear skins. As this information spreads in
the great cities, according to Florida citrus growers,
Florida grapefruit grows in popularity.
Nothing more need be said, except that in 1926 Florida
shipped 2,325,294 boxes of citrus fruit, less than half of
which were grapefruit-a mere drop (of grapefruit juice)
in the bucket, considering that millions of gallons are
needed for complexions.

STATE MINERAL OUTPUT DOUBLES IN
NINE YEARS

(Ocala Banner)
The mineral production in Florida increased about 199
per cent in value from 1916 to 1925, according to a sum-
mary prepared by State Geologist Herman Gunter for the
next annual report of the State Geological Survey.
The report is now being prepared and will probably be
available for distribution in September.
In 1916 the value of all minerals produced in the State
was $5,859,521, and in 1925 it was $17,522,302, Mr.
Gunter's figures show.
A gradual increase was shown for each year except in
1920, when the increase was abnormal, because of the
great quantities of minerals withdrawn from storage for
use in the World War. In that year the production valu-
ation was shown as $23,435,804, the total falling off
sharply for 1921, a normal year.
The totals for these years between 1916 and 1925 were:
1917, $7,554,622; 1918, $7,996,763; 1919, $10,801,159;
1920, $23,435,804; 1921, $12,986,699; 1922, $11,445,073;
1923, $13,230,099, and 1924, $13,939,289.









FLORIDA REVIEW


2ftlorita ^&eicft

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO................ Commissioner of Agriculture
T. J. BROOKS ...... .. Director Bureau of Immigration
PHIL S. TAYLOR ..... .... .. Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 2


OCTOBER 17, 1927


No. 10


BIG MEETING OF TURPENTINE MEN IS
ARRANGED

Growers of Florida and Alabama Will Meet at
Lockhart October 6th

(Special to Times-Union)
Pensacola, Sept. 11.-Notices have been issued to all
members of the South Alabama-West Florida Turpentine
Producers Association, calling attention to the big meet-
ing of that association, which will take place at Lockhart,
Ala., October 6th, with officials of the Jackson Lumber
Company, located at that point, as hosts for the occasion.
Thomas L. Waters, of Pensacola, who is chairman of the
committee on arrangements, has issued a statement, say-
ing that this is to be one of the most important sessions
held in some time. The two days of the meeting will be
replete with entertaining features, not the least of which
will be the spreading of a large quantity of barbecued
meats in a selected grove, and the word has gone forth
that beeves and sheep are being fattened for use on that
occasion, while a variety of fowl will be ready for the
open air banquet, which is only one of the many attractive
features of the gathering.
Thomas A. Graham, of Atmore, Ala., is president of
the association, and he has sent word to the membership
that there will be quite a number of prominent speakers,
ready to discuss the varied array of problems which are
to be presented.
Among the speakers will be Dr. Austin Cary, of Wash-
ington, who is attached to the logging department of the
forestry service; Perry Bunkie, of Montgomery, attached
to the Alabama forestry service, and Dr. A. Schlinger, of
Washington, attached to the chemical and research de-
partment of the forestry service.
The Jackson Lumber Company, like other firms inter-
ested in the lumber and naval stores business, has been
perfecting a conservation plan which to date has been
declared very successful. It is the purpose of the com-
pany to show this plan in the working to those interested
in the conservation of lumber and pine industry, and a
special train of the company has been provided for the
occasion to carry out to a designated point the delegates
who will attend the association meeting, in order to give
them a first-hand idea of the successful working of this
plan to save one of the South's greatest industries.
The forestry service has been co-operating in the most
friendly manner in making these regular meetings of the
association very successful, and the service has also given
its endorsement to the plan of the lumber company for
the conservation of forests. The government at first in-
sisted that the meeting this fall should take place in the
Choctawhatchie national forest, in the southern part of


Okaloosa county, where a Pensacola firm had stood ready
to be the hosts for the occasion. The desire to hold the
meeting in the forest was for the purpose of letting the
producers see at first hand some of the plans of the for-
estry service which have been adopted and which seem
to be working very successfully, but the Lockhart Com-
pany wanted to take advantage of an early opportunity
to demonstrate its plan in the conservation line which has
proven successful, and the meeting place was agreed on
at the home headquarters of the lumber company.

FIRST BEANS IN CAR LOTS NOVEMBER 1

Small Movement by Express by the Middle of
Next Month

(Everglades News)
Movement of beans in car lots is due to start from
points in the upper Glades about November 1, according
to persons who have made survey of the territory. There
will be some shipments by express by the middle of Octo-
ber if the market is right.
From 45 to 65 days is required to "make" beans. If
the seeds which were planted two weeks ago are of the
early maturing variety they will be yielding by the middle
of next month, while beans which require two months to
mature and which are being planted now, will not be
ready for shipment until the middle of November.
Some peppers, tomatoes and potatoes will be ready for
shipment before Christmas. There will also be some cab-
bage by that time. This time last year it was estimated
that car lot shipment of beans would start about Novem-
ber 15, but the hurricane of September 18 delayed plant-
ing and the first car did not go out until the first week in
December. Most crops are further advanced on Kraemer
Island than anywhere else.
Many farmers on East Beach are refraining from plant-
ing because they want their first crop to come off at a
time when there is likely to be frosts elsewhere.

INTEREST HIGH IN PALMETTO INDUSTRY
HERE

Overstreet Plans to Establish Market for Them
Here

(Titusville Star-Advocate)
Interest has reached the saturation point in the pal-
metto industry in the Titusville section following the
announcement last week that pharmaceutical manufac-
turers were eager to get in touch with growers here, and
Sam J. Overstreet, Jr., now acting in the capacity of
secretary of the Chamber of Commerce, has started a
movement to establish a market for the berry in this city.
According to Mr. Overstreet, there are manufacturers
of medical products eager to make Titusville one of the
main sources of supply, and the interest local people have
in it has led him to believe that it can be made an im-
portant industry with the expenditure of a little time
and effort.
There is a large amount of this berry grown in this
section of the county, he stated, and people need employ-
ment. He is getting in touch with the various companies
of the United States who use the product in the manu-
facture of medical products, and expects to ship direct
to them. His first move will be to get such information
from them as concerns price, amounts wanted, and the
manner in which they want them packed and shipped.









4 FLORIDA REVIEW


FOR FLORIDA DAIRYMEN TO THINK
ABOUT


(Times-Union)
Now that another organized effort is to be made to get
the dairymen of Florida to put dairying in this state "on
its feet," so to speak, there is something for them to think
about in what was published recently in the Arkansas
Gazette, as follows:
"Agricultural experts have argued for years that the
South should be the country's dairy. But breaking away
from cotton is a difficult job. It wrenches tradition as
well as firmly fixed farm organization. Mississippi is
doing it successfully, and the cow has been the chief
factor in that state's forward movement in agriculture.
Mississippi now has two condensed milk plants, built by
the leading condensed milk manufacturers of the coun-
try. One of these concerns, the Borden Company, opened
last month a new half-million dollar plant in Tennessee.
Cows on Tennessee farms will furnish the raw product
for the manufacture of canned milk. The initial daily
capacity of the plant will be 30,000 pounds of fresh milk,
but it is designed to use 200,000 pounds daily. An in-
dustry of this kind makes it possible for farmers to make
money from dairy herds and steadily to increase the
value of their farm holdings through enrichment of the
land. After Wisconsin had been heatedd to death" the
farmers turned to dairying. They had to do something,
because land that once produced from thirty-five to forty
bushels of wheat per acre had deteriorated to eight-bushel
production. Cows have put almost countless millions into
the pockets of Wisconsin farmers and incidentally have
brought many eight-bushel acres back to thirty-five bushel
production."
The South can be "the country's dairy." What has
been done thus far, in the way of dairying in the South,
proves that. The South will be "the country's dairy"
when the South determinedly makes up its mind to be
that. This is sincerely believed by men like those who
have entered this new movement to bring about more and
better dairying in this state, which is a very important
portion of the south, and a section that has superior ad-
vantages for extensive and successful dairying, as these
men, and others like them, have proved to their own en-
tire satisfaction and have demonstrated to the satisfaction
of all Florida people who desire that the state shall utilize
to the fullest extent all the natural conditions and re-
sources that as yet are not fully developed.
It cannot be said, justifiably, that Florida is over ambi-
tious in this matter of extending and perfecting its dairy-
ing industry. If anything, Florida is not ambitious enough
in desires and in practical efforts to make dairying in this
state what it ought to be, both by reason of demand with-
in the state for dairy products and natural advantages
such as make possible the production here of all the milk,
and dairy products generally, required to supply the state
demands and with enough in addition for sending to mar-
kets outside the state.
But what about "over-production" of milk? likely will
be asked. "Over-production" of milk is a bugaboo, so
far as Florida is concerned. Isn't there "over-production"
in Wisconsin? Isn't there "over-production" in Tennes-
see? And do not both those states send quantities of
their "over-production" milk all the way to Florida, for
selling in competition with Florida-produced milk? And
in both the states named is not surplus milk used for
manufacturing, as clearly is set forth in the above quoted
paragraph from the Arkansas newspaper? And, surely,
if Wisconsin and Tennessee dairymen can find ways and


means of taking care of their "over-production" milk,
then Florida dairymen can do the same.
What, then, is Florida to do? The common sense thing
appears to be to produce all of first-class milk possible to
be produced in this state; sell all that is required for use
as fresh milk, and manufacture what ordinarily is classed
as surplus into butter, ice cream, cheese and canned or
dried milk, for all of which products markets are avail-
able within the state and outside. To do this, in addition
to providing good dairy cattle, means the establishment
of milk manufacturing plants near the sources of milk
supplies. And isn't Florida anxious for more of manu-
facturing industry of the sorts that are adapted to this
section of the country? Then what more practical than
to provide such plants and thereby put "over-production,"
as applied to Florida milk, out of business as well as out
of mind.

63,142 GALLONS OF MILK BOUGHT

Thirty Local Dairies Produce Greater Part of
Supply, August Report Shows

(St. Petersburg Times)
Milk consumption in St. Petersburg during August
topped the 60,000 gallon mark but fell 3,000 gallons
under the total of 63,142 gallons for July, according to
a report to city commission by J. N. Hornbaker, chief of
the city sanitation department.
Production and distribution of the milk during the
month required 193 men and 69 trucks. The 3D local
dairies produced 44,280 gallons of milk from 795 cows,
the report says. Imported milk from other parts of
Florida amounted to 17,131 gallons.
Consumption was divided into seven products, as fol-
lows: Pasteurized milk, 25,981 gallons; raw milk, 35,430
gallons; buttermilk, 5,995 gallons; chocolate milk, 2,792
gallons; cream, 1,385 gallons; ice cream, 23,896 gallons;
sherbet, 2,167 gallons; total milk consumed, 61,411 gal-
lons.
Meat sales and distribution also declined during Au-
gust, 209,708 pounds of lamb, veal and pork being sold.
In July the total was 226,842 pounds. Cured meat sales
showed an increase, the comparison being 67,741 pounds
for August against 64,781 pounds for July.

MIAMI CATTLE GOING ON TOUR

Milam Dairy Stock To Be Exhibited at Memphis.
Other Fairs

(Times-Union)
Twenty-two head of dairy stock from the Milam dairy
were shipped Tuesday on the southern fair circuit, which
will include the national dairy show at Memphis, Tenn.,
and end with the State Fair at Jacksonville in November.
The itinerary for the Milam stock is more extensive
than in former years. The fairs visited will be larger
and the honors given are more important. These will be
topped by the Memphis show, which is considered the
greatest dairy exhibit in the United States, according to
J. S. Rainey, county agent.
Mr. Milam's stock is headed by a sire which took second
place in the national show previously and is expected to
rank first this year at Memphis.
"Value of the Milam dairy exhibit in relation to its
publicity for Dade county cannot be estimated," Mr.
Rainey said. "A mistaken idea prevails in other sections
of the country that dairy cattle-cannot be produced here.
Mr. Milam's cattle will do much to disprove this."









FLORIDA REVIEW


PERSONAL MESSAGES TO NORTHERN
FRIENDS

(Sanford Herald)
Fort Myers and Winter Park have inaugurated an ad-
vertising and publicity scheme which should receive the
consideration of Sanford and other cities of Florida. The
plan is to conduct a campaign to attract new people by
personal letters. Already Fort Myers reports that its
efforts are beginning to bear fruit. The personal mes-
sage plan of advertising a city may not be as far-reaching
as a campaign through the newspapers, but its results
will be beneficial because of the individuality of the ap-
peal.
A personal invitation to visit a city automatically es-
tablishes a tie between the sender and the recipient.
Persons in the North who receive such letters are imme-
diately conscious of a certain amount of interest in their
welfare, and accordingly their attention is focused more
intently upon the city from which the message has come.
It seems to the Herald that this plan is especially timely
because of existing conditions over the state. This is a
retrenchment period when prosperity is temporarily
halted and dollars are worth more because of their
scarcity. Of necessity the situation has compelled cham-
bers of commerce and boards of trade to reduce their
operating expenses and cut out large appropriations that
were meant to advertise the cities of Florida. The per-
sonal message plan of advertising costs very little in com-
parison with other schemes, and it gives every one a
certain civic responsibility that he has not shouldered
heretofore.
The Sanford Chamber of Commerce has done splendid
work in bringing new people to this city. It has sent out
thousands of booklets and it has expended thousands of
dollars in newspaper advertising. But now there is no
money available to carry out such ambitious programs.
In the emergency why not adopt the personal message
plan? Inaugurate a post card week campaign and then
follow it with a second campaign of sending letters to our
northern friends.


MIAMI MOVES STEADILY ONWARD

(Pensacola Journal)
Florida's detractors-the "binder boys" who lost their
little "wads" that failed to develop into millions over-
night-must be sorely disappointed at the magnificent
record of progress made by Miami during the year ended
June 30, 1927. The record is not at all in keeping with
their predictions; it serves, too, as a contradiction to the
many falsehoods written about Miami and Florida during
the months immediately after the citizens of the penin-
sula section had succeeded in ridding the state of the
highly objectionable "binder boy" element.
The New York Times, in an article published Septem-
ber 18, the first anniversary of the hurricane that struck
Miami, gives a column and a half of space to a description
of the Magic City's progress during the last year. Basing
its comment on data supplied by the Florida East Coast
Railway Company, The Times calls attention of the mil-
lion or more of its readers to the fact that Miami already
has overcome the hurricane damage and has nearly ob-
literated its effects.
Furthermore, the city now has a great building pro-
gram under way, and a recent survey revealed that con-
struction and bank clearings during the past fiscal year
exceeded all years except 1925. Miami, according to the


East Coast road's review of the situation, "has gone
ahead more actively with public works than in any pre-
vious year." It also shows that the building records for
1927 will rank well with those of 1926 and may exceed
them.
Says The Times:
"Building permits for Miami proper for the fiscal year
ended June 30, 1927, totaled $22,883,450. While not as
great as those of the peak building or so-called boom year
of 1925, they exceeded those of 1924, which amounted to
$17,083,144. Building permits in 1922 were $4,647,744,
and in 1923, $7,201,267, while the total permits for the
calendar year 1927 are not likely to be as great as those
of 1926, which were $35,844,319, it is pointed out that
much of the boom building was carried over into the early
part of 1926. Building is now being done on a substan-
tial basis and is showing healthy progress.
"The total building record of Miami, Miami Beach and
Coral Gables for the fiscal year ended August 31 was
$27,332,970, according to figures compiled by the Miami
Realty Board. Figures compiled by architects, builders,
the city building inspector and others indicate that the
construction in the Miami zone for the calendar year will
exceed $28,000,000, according to the Miami Chamber of
Commerce.
"The total municipal work in Miami proper, paving,
sewers, bridges, docks and waterworks, finished, con-
tracted for or planned with funds in hand, amounts to
$8,392,290."
The citizens of Florida feel justly proud of the achieve-
ments of Miami, one of the most aggressive and most
progressive cities in the state, and they will be glad to
read this good news which has been sent broadcast through
The Times. It is sufficient to convince all who read it,
regardless of former opinions, that Miamians have the
spirit that builds great cities.


BIG CROPS IN ORANGE COUNTY

Over Seven Hundred Acres Are Planted in Bell
Peppers

(Special to Times-Union)
Orlando, Sept. 20.-The magnitude of the trucking
operations in Orange county can be seen by the fact that
the Winter Garden section of the county alone now has
more than 700 acres planted to bell peppers and the
crop is already showing up remarkably well.
Peppers is one of the most dependable crops in this
country. One grower, Mr. L. W. Tilden, of Tildenville,
ships as many as ninety-seven carloads of peppers in a
single season from his own fields. These are packed and
shipped from his own packing house.
M. C. Britt, of Winter Garden, is building a $25,000
addition to his modern vegetable packing house, which,
when complete, will give him a plant worth more than
$50,000 from which solid trainloads of lettuce, peppers,
cucumbers and cabbage are shipped during the season.
The agricultural survey of Orange county is now being
completed by Hon. S. B. Hull, of Oakland, vice-president
of the Orange County Chamber of Commerce, and it
shows the stability and growth of the fruit and vegetable
industry in this great central Florida county.
The Orange county display at the Central Florida Ex-
position in Orlando, February 21-25, will be a revelation
to winter visitors and even residents of this county who
do not get out over the county to see its great fields of
vegetables and groves of oranges and grapefruit.








6 FLORIDA REVIEW


RAILROADS PLAN TO AUGMENT SERVICE
TO FLORIDA FOR WINTER

Agencies Report That Advanced Demand May
Be Greater Than Ever, With Several
Conventions Planned

(Greenville Progress)
With summer about to turn the corner, and winter
advancing in the distance, railroads, steamship lines and
travel agencies are preparing for a heavy travel Florida-
ward soon after October 1, they said recently.
Railroad representatives from various parts of the
country, whose lines serve Jacksonville and other Florida
points, say that they have never witnessed such pre-
season interest as now. Northern offices of all the rail-
roads are daily answering dozens of inquiries regarding
rates and other data, they said.
Railroads already are beginning to line up equipment
and are contemplating inauguration of winter train ser-
vice to Florida. A great many of the roads will not only
operate their usual winter schedules, but will augment
this service by additional trains.
Railroad representatives whose lines maintain offices
in Chicago, state that they are receiving more inquiries
about Florida this year than are being received by Cali-
fornia or other winter resort states. This is taken to
indicate, it was said, that Florida will this year again
draw the bulk of the winter tourists and travelers who
last year went to other states.
Reports from Boston, New York, Philadelphia and other
northern cities indicate a renewed Florida interest.
Winter tourist rates to Florida points become effective
on October 15th and new train schedules will be inaugu-
rated also on that date. Already railroad men have been
attending conferences with high passenger department
officials regarding the new service.
The winter, in addition to bringing numerous travelers
and regular winter residents, will also bring many of the
largest conventions of the country to Florida. Most
notable will be the Shrine convention in Miami, the Elks
convention, also to be held in the Magic City, and the
convention of railway conductors to be held in Jackson-
ville. Many other meetings and conventions of import-
ance, but smaller from the standpoint of attendance, will
be held in Jacksonville and Florida during the winter.

FERN GROWING IN PALM BEACH COUNTY

(I. P. Lord, in Lake Worth Leader)
Jupiter, Florida, a few miles north of Palm Beach, is
beautifully located at the junction of the north and the
south forks of the Loxahatchee river and a half-mile east
of the business section there is a fine ocean beach. The
river is about a mile wide, with high banks, and along
the south shore for a distance of about three miles is
bordered with fine farms and home places. The Federal
Aid Highway (Ocean boulevard) is rapidly being built.
Two oiled highways leading west to Indiantown and Lake
Okeechobee give access to the surrounding country-
thousands of acres of fine citrus land, scores of groves,
poultry and dairy farms, and truck gardens where veg-
etables are grown through the fall and winter months for
the northern markets. One of the chief businesses is the
growing of fern for the northern cities. Fern cannot be
grown in the north during the winter season, and the
large wholesale florists have learned that the ferneries at
Jupiter can be depended on at all times for supplies.


Eight ferneries, covering from two to six acres, are
operating constantly. Ferns are sold by the bunch, which
are packed in boxes with 50 pounds of ice in the center
and sent north by express. The Pennbck Plantation has
six acres in fern sheds, which requires a constant force
weeding, spraying and packing. Looking through one of
these immense sheds one wonders how the work can be
carried on with everything in such ship-shape.
W. A. Sullivan, west of Jupiter, has three acres in
fern sheds. This farm is located on the south shore of
the Loxahatchee river and is one of the finest places
along the river.
Charles L. Bennett owns a fernery on the south shore
of the Loxahatchee river, two miles west of the Dixie.
There are three acres under sheds, which ships 80 boxes
each month, with a beautiful driveway from the highway
to the residence fronting the river. This drive is bor-
dered with a double row of alamandas and palms. The
home fronts the river, in the midst of a fine lawn, a most
beautiful place. Mr. Bennett operated a farm at Middle-
town, N. Y., prior to which time he was machine engineer
at Staten Island. He came to Jupiter four years ago, and
while on the top of the light-house was so pleased with the
surrounding country that he bought five acres of swamp
and brush, from which he has made the beautiful home.
Mr. Bennett is acting mayor and is running for mayor of
Jupiter. Mrs. Bennett is pleased with her home and is
looking forward to the arrival of her daughter and family
from the north. Mr. Bennett's father is busy on the
farm.
It requires two years of planting seed and transplant-
ing before the crop is ready for shipment. There is quite
an initial investment before any returns may be realized,
but there is no question of the profits from the business.
One man from a half-acre of fern makes more than double
what he was receiving at his former work.

SQUASHES CONSTITUTE THE BULK OF
VEGETABLE SHIPMENTS

(Gadsden County Times)
An average of fifty crates of squash daily constitute
the bulk of vegetable shipments by. the I. J. Reynolds
Company during the week, with the market good. Few
beans are being received and those that are coming in
are not of first quality. However, Mr. Reynolds says the
new crop now coming on will begin to mature by next
week, when he estimated a daily average of 100 crates
will be maintained. About fifty acres have been planted
to the crop. One carload of sweet potatoes was shipped
from Hinson this week.

FLORIDA LEADS THE UNITED STATES

(Orlando Sentinel)
Florida leads the United States in the use of manufac-
tured ice, consuming 2,314.4 pounds per capital annually,
according to findings of a refrigeration survey of the
country just completed by the American Ice Company.
Eight states have a per capital consumption of more
than 1,000 pounds, led by California with 1,419.4, but
New York State is not among them. The metropolis con-
sumes about one-half a ton per capital annually, but the
large urban population lowers the average for the state.
When allowance is made for urbanization, Florida still
leads with a consumption of 6,255.1 pounds, but the
state's tremendous lead is considered statistically exces-
sive because no accurate allowance can be made for tran-
sient population.










FLORIDA RE VIEW


DEPARTMENT OF COMMERCE
Office of the Secretary
WASHINGTON
National Committee
on Wood Utilization

Utilization of Sawdust and Wood Flour

The National Committee on Wood Utilization of the
Department of Commerce has made a careful study of
the many uses for sawdust and wood flour (ground saw-
dust), both at home and abroad, and has issued a report
discussing in detail the products made from these ma-
terials, ranging from unbreakable dolls to dynamite and
linoleum.
More than 6,000 tons of wood flour are imported from
Europe annually, and the report has been prepared with
the idea of making this country independent of import
supplies and expanding the uses for sawdust wood flour.
The bulletin is sold at 10 cents per copy or $5.00 per
hundred copies, and may be obtained from the Superin-
tendent of Documents, Government Printing Office,
Washington, D. C., or from the nearest District and Co-
operative Offices of the Department of Commerce.
AXEL H. OXHOLM, Director.


NICOTINE SPRAY STUDIED

Strains for Insecticides on State Experiment
Farm

(New York Times)
New York fruit growers may produce their own nico-
tine for use in protective sprays and dusts employed in
the present-day orchard for the control of insect pests if
a practical means of preparing the raw product can be
developed, says specialists at the New York State Agri-
cultural Experiment Station in Geneva, where the subject
is receiving intensive study. So far as the actual growing
of the crop is concerned, most of the difficulties have
already been solved, and there is no longer any question
but that this phase of the problem is entirely practical,
say the specialists. Several strains of tobacco have been
selected because of their high nicotine content and are
being grown on the station grounds.
"Nicotine is at once the most expensive and the most
important ingredient used in the modern dusts and sprays
employed in commercial orchards, and the development
of a cheap source of supply should aid materially in re-
ducing the cost of growing fruit in Western New York,"
say the station specialists in commenting on these experi-
ments.
"It has already been demonstrated that a high-nicotine
tobacco can be grown successfully in this state without
much more effort than is required to grow a crop of
cabbage. In fact, if tobacco is ever grown extensively
for insecticidal purposes it will in all probability be
handled much as is cabbage, with plants started in frames
and set out in the field with a cabbage planter.
"However, there are still several points to be cleared
up as to how the tobacco can best be converted into an
insecticide; and until these questions are solved the prac-
tice cannot be recommended as entirely practical."

Cleat Brooks, a Duval county farmer, is visiting state
fairs in the North with a bunch of Florida hogs and has
won first prize at every exhibition.


IS FIRST COOPERATIVE SHIPMENT TO BE
MADE IN WEST FLORIDA

(Washington County News)
Chipley hog growers shipped a carload of hogs Tuesday
and a nice price was realized from the sale. The car
totaled 11,171 pounds and tops sold for 10 cents f. o. b.
Chipley. A Jacksonville concern was the purchaser and
the sale was for cash on the grounds of the sale. Due to
the hot weather, the farmers did not try to load a heavy
car, but if plans work out a much heavier car will be
shipped from here some time during the latter part of this
month. The sale was in charge of Gus York, county
agent.
Chipley and Washington county farmers have several
money sources to fall back on and are therefore more
fortunate than farmers of sections where only one or two
revenue sources are to be had. Farmers in this section
have the watermelon, corn, cotton, tobacco and potato
crops as main crops, besides the number of truck crops
which can be grown with very little work. To go along
with these crops as side issues, poultry and hog raising
have been successful and profitable in Washington county.
Outside farmers that are looking for a good place to settle
should look into the many possibilities here and be gov-
erned accordingly.

NORTHERN FARMERS TO SEE FLORIDA
AS IT REALLY IS

Special Train to Convey Big Party Direct to
Bartow in Late October

(Polk County Record)
The Chamber of Commerce has been informed that a
"Farmers' Special" will leave Columbus, Ohio, the night
of October 23, to be run through to Gainesville, Fla., as
its first objective, reaching that city at midnight October
27. A stop of a day will be made at that point, where
the farmers on board will confer with the officials of the
Agricultural Department of the University of Florida.
On October 28 the run will be made to Lakeland, where
a day will be spent, and on October 29 the special will be
brought to Bartow, where it is hoped cars can be secured
to carry the farmers through the citrus growing belt of
Polk county, and on to Sebring, where the train will have
been "dead-headed" in the meantime.
The men who are arranging for the special trainload of
farmers to make a tour of Florida say they are actuated
by a desire to disabuse the minds of the farmers who will
make up the party of the impression that Florida is "on
the rocks" created by the "knockers" who are still active
throughout the "Buckeye" state.
Secretary Clements will co-operate to the fullest with
the men who are engineering the trip, and when the time
comes will ask the automobile owners of Bartow and other
Polk county communities to be visited, to list their cars
and help make the motorcade a success.

MALONE FARMER RECORD PEANUTS

(Times-Courier)
Mr. B. A. Forrester, one of Malone's best citizens and
farmers, picked his field of Spanish peanuts last week and
averaged 59 and 5/6 bushels per acre. Beall Mercantile
Co. keeps records of best peanuts produced, and this crop
is the best crop yet.


FLORIDA


REVIEW








8 FLORIDA REVIEW


KING AVOCADO

(Miami Herald)
The season of the avocado is about to burst on Florida
in all its glory, and from the southern part of Dade
county the product from thousands of acres of vigorous
trees is promising to be a bumper crop.
Hamilton Michelsen, who picks, packs and markets two-
thirds of all the avocados produced in commercial quan-
tities here, believes that this fruit is destined to be the
greatest grove enterprise in the frost-free section of
Florida. An article in a recent Florida Grower contains
interesting experiences of Mr. Michelsen and other prom-
inent men connected with the avocado industry.
It seems that the storm of last year was a blessing to
the growth, for it wiped out an undesirable collection of
old trees and spared the younger. In place of the dead
trees, new and improved varieties have been planted and
will bear in a few years.
This avocado of ours is a delicacy that is appreciated
keenly wherever intelligent palates are found. Mr. Mich-
elsen ships to Oregon and California and to all the East-
ern and Northern markets. With a little encouragement,
the growing of the avocado will make Dade county
famous, for it occupies a secure and solitary throne in
the kingdom of delightful fruits.

STABILITY OF RETURNS GREAT ADVAN-
TAGE IN DAIRYING BUSINESS

(Volusia County Farmer)
There is no phase of agriculture less likely to ups and
downs of markets and prices than that of dairying.
Dairying is not a speculative department on the farm, as
some of the high-priced crops are, such as lettuce, pep-
pers, eggplant and tomatoes. These latter crops may
give spectacular profits one year or two or three con-
secutive years, and then comes a slump in the profit,
either from frost, blight, overproduction, or some un-
usual cause.
If a truck grower wins with lettuce three years out of
five, he is a big winner, and that is about what they do
in Sanford.
With dairying it is different. The average annual net
returns are not large, but the returns are practically
always good. During the recent agricultural depression
throughout the middle west the dairy industry has been
about the only bright spot.
Dairying has actually saved the day in Illinois and
Wisconsin.
In the past five years dairying itself has been fur-
ther stabilized by the utilization of dairy by-products,
as well as a material increase in the manufacture of
various cheeses.
The establishment of European methods in cheese
making, together with modern methods of electrically
controlling temperatures and humidity in. the aging of
milk, curds and the finished product, have all together
increased cheese manufacture. This is especially true in
the Southern states.
A few decades ago there were very few large cheese
manufactories in the United States. Cheese was all made
at the individual farms. Now the industry is centralized
and made a part of the general co-operative dairy and
creamery plants that are scattered throughout the
country.
One of the largest cheese manufacturers in the United
States is the Kraft Cheese Company of Chicago. This
company has within the past few months established
cheese factories in several southern states, and at a recent


visit to Daytona Beach their representative had much
to say in favor of the establishment of cheese factories
in Florida, wherever, and as soon as any locality has
dairies to insure a constant supply of milk. If we go
on increasing our dairy herds, as we have done here-
abouts in the past two or three years, it will not be five
years before we can have a cheese factory that will make
the dairyman's income as stable as government bonds.

A. C. L. ISSUING SHRINE BOOKLET

Railroad Advertising Miami and Environs Over
Territory

(Miami News)
Many thousand copies of the Atlantic Coast Line Shrine
booklet, which has just come from the press, are being
distributed throughout the system, according to R. J.
Thompson, district passenger agent.
The bulletin, done in Shrine colors, pictures scenes in
and about Miami and along the Atlantic Coast Line route.
The text deals with general information necessary for
those expecting to attend the Shrine convention next
May. A large map of the business district, showing the
location of hotels, rail and bus lines, and the principal
buildings of the city, covers the double spread in the
center of the booklet.
A feature of this map is the markings indicating traffic
direction on all streets. Another map showing the facili-
ties for parking railway coaches is contained in the book-
let.

DISTRIBUTING PLANT LOCATES AT
ORLANDO

(Palm Beach Times)
Orlando, Sept. 15.-(INS)-Another step toward the
ultimate recognition of Orlando as the distributing center
for Florida has been made, with the announcement that
the Gallion Iron Works of Gallion, Ohio, has signed a
ten-year lease on a new plant erected for them here. The
plant will be for distributing purposes only.
Reports of the company showed that the state last year
absorbed their road-building equipment to the extent of
$450,000.

PEPPER ACREAGE SEVEN HUNDRED

(Winter Park Herald)
The setting of peppers in the local field will in all
probability be completely concluded this week. The sur-
vey of the local farms is being conducted by F. M. Big-
gers, who started his data gathering this morning. In-
formation gleaned by Mr. Biggers will be made available
through the office of Mr. M. C. Britt, grower and packer.
"A rough estimate would place the total acreage of
peppers now in the ground at about seven hundred," said
one of the larger shippers this morning. "I have seen
several fields and they are certainly looking pretty."

KNOWS HIS BERRIES

(Milton Gazette)
The question of whether there is any money to be made
in growing blueberries seems to have been pretty well
answered by a grower of this fruit, living within thirty
miles of Milton, who has an eighty-acre grove that is just
getting into good bearing. We have it upon responsible
authority that this gentleman cleared this season, above
operating expenses, better than $200 per acre, or $16,000,
from his eighty-acre grove. Does it pay? Well, rather.









FLORIDA REVIEW 9


HUGE SALES FEATURE WEEK IN SHADE-
GROWN

Fine Quality of Wrappers Pleases Corps of
Buying Factors

(Gadsden County Times)
The largest sales of wrapper tobacco made during a like
period in many years took place here this week, when
hundreds of bales of leaf were bought by buyers repre-
senting some of the largest manufacturers in the country.
Much of the tobacco was sold in the string and will be
graded by the buyers at their own plants.
The largest buyer was the P. Lorillard Company, Rich-
mond, Va., represented by W. H. Jefferson, leaf buyer,
and J. A. Glascock, manager of the Richmond factory.
They were accompanied by Henry M. Lott, Tampa broker.
J. A. Doll, of Mt. Wolf, Pa., spent several days here
and has bought his usual requirements.
G. A. Strobeck, of Red Lion, Pa., made his first visit to
this market, and while here protected himself for a year's
supply.
Harvey H. Waughtel, leaf buyer for the Consolidated
Tobacco Co., of Red Lion, one of the largest Florida leaf
tobacco handlers in their section, bought quite heavily,
and expects to return in two weeks to augment his pur-
chases.
D. A. Horn and Harry McGuigan, of the Federal Cigar
Co., Red Lion, spent almost a week here, and while they
did not buy their entire requirements, they were pretty
well taken care of. Both Mr. Horn and Mr. McGuigan
have been coming to Quincy for the last fifteen years and
are not strangers in this section.
Other buyers are due to arrive this week and the first
of next week, and at this rate the local leaf market will
be entirely sold out in a short time.
The buyers expressed themselves as well pleased with
the fine quality of this year's wrapper crop, as was evi-
denced by the large purchases made.

SEABOARD'S EXHIBIT AT MAINE FAIR
SHOWS FLORIDA FARM VALUE

(Tampa Tribune)
Presqueisle, Maine, Sept. 10.-(Tribune News Service.)
-The illustrated lecture and motion pictures in the big
tent of the Seaboard Air Line Railway at the Northern
Maine Fair were shown to capacity audiences during the
entire week. The attendance was composed largely of
farmers engaged in growing seed potatoes, which are
used in large quantities by Florida growers. A special
effort was made here to interest these farmers in taking
up winter production of potatoes in Florida in conjunc-
tion with summer operations here.
Indications are that many will visit Florida to investi-
gate conditions and seek locations this fall. Lectures
and motion pictures showing principal resorts, agricul-
tural resources and advantages of Florida aroused much
interest. It is believed this section of Maine will send
many tourists and homeseekers to Florida this winter, a
number of whom will become permanent residents. Gov-
ernor Brewster and staff were in attendance Wednesday,
the governor making short addresses expressing appre-
ciation of the show and highly recommending Florida as
the popular winter playground. An enormous amount of
descriptive literature was distributed during the week.
It is estimated that 10,000 people visited the tent during
the week.


DOLLAR WANTS TO BE PIONEER AT BAY
MABEL

Famous Ship Line Seeking First Entry When
Deep Port Is Ready

(Special to Miami Daily News)
Hollywood, Sept. 9.-Bid for the honor of putting the
first deep-draft ocean-going vessel into Bay Mabel has
been made by R. Stanley Dollar, of the pioneer Pacific
coast shipping firm.
Text of his wire to Joseph W. Young, founder of this
city and promoter of the port, follows:
"After conference with C. H. Windham today regarding
your harbor now under construction at Hollywood and
Fort Lauderdale, I was greatly surprised to hear of the
progress you have made in the development of this
harbor.
"From what Mr. Windham explains, you will be ready
to receive ocean-going vessels to 35-foot draft at low tide
by the end of 1928. Mr. Windham knows and probably
he has explained to you that we have been pioneers in
many ports, and we would like to have the honor of put-
ting the first ocean-going deep-draft vessel into your
harbor.
"We have a sailing from New York of our round-the-
world vessels on Thursday every two weeks, and we could
arrange to make a call at your harbor on the way to
Havana.
"Wish to take this opportunity of congratulating you
on being so aggressive and the progress you have made."
Progress charts of engineers on the job show that the
point originally expected to be reached November 10 of
this year was reached Tuesday.
Outline of the work that has been done and of what
other steamer lines may be expected to follow the Dollar
company ships will be given next Tuesday by C. O. Sim-
mons, industrial engineer, in an address on "Bay Biscayne
and Bay Mabel, Miami's two Great Ports," before the
Exchange Club at the Y. M. C. A. in Miami.


SAND COMPANY NEW INDUSTRY FOR
OSCEOLA

(Kissimmee Gazette)
The Lake Bryan Sand Company, of Vineland, was or-
ganized and incorporated under the laws of this state
about nine months ago, with J. H. Patterson, formerly of
West Palm Beach, as president; A. J. Wilcomb, secretary,
and Geo. P. Leinonweber, vice-president and treasurer.
The company has acquired 200 acres of land at Vineland
and installed a complete pumping plant with a daily
capacity of from eight to ten carloads of pure silica sand,
which has been analyzed by a number of well-knowli
chemists and pronounced of the highest tensile strength.
The company already has shipped many cars of this
product to St. Cloud, where it has the contract for fur-
nishing sand for the extensive street improving program
being carried on by that enterprising town. Besides this,
the company has also shipped a large number of carloads
of its product as far north as Jacksonville.
A number of men already are employed at the plant
and the number will be increased as the product becomes
better known. The company is incorporated for $30,000
and the men behind it are well and favorably known
throughout this section. A more extended write-up of
this new enterprise will appear in a later issue of the
Gazette.









FLORIDA REVIEW


BETTER MARKETING INCREASES
POULTRY PROFITS

(By L. M. Klevay, in Poultry Tribune)

Marketing poultry products is not a seasonal job; it is
an ever present problem. Eggs are produced at all times,
while market poultry becomes available at intervals. It
is mainly a by-product of the egg industry except in the
rapidly developing broiler plants. Broilers are the most
economical to produce and should be marketed as soon as
the trade accepts them. Squab broilers weighing one to
one and one-half pounds bring a good price, but the de-
mand is limited. Broilers weighing one and one-half to
two and one-half pounds also bring a good price and the
demand is plentiful for hotel and restaurant trade. Cock-
erels weighing over two and one-half and under four
pounds are classed as Springs. When they reach the
market, prices have usually slumped and the additional
weight barely compensates for the drop in price. Roasters
are birds weighing around five pounds. If they show spur
development they are classed as stags and are cut in
price. Fowls are cull hens sold either in the fall or in
the spring. They are classified, light, medium, or heavy,
according to their weight. The price for fowls is usually
best in early spring. This makes spring culling profit-
able. The price of old roosters usually follows the price
of fowls. Capons command a good price on special mar-
kets. When such a market is easily reached, caponizing
is profitable.
To sell well, market poultry should be attractive in
color, plump in flesh, clean of pin feathers, free of bruises
and skin blotches and uniform in quality.
Crate fatten when you sell dressed poultry direct to
consumer or to hotels and restaurants, but not when


marketing through any other channel.
FATTENING RATIONS
Ration No. 1
G round corn ........... .....................
Flour middlings ......... ..............
S a lt ............ ....... ... .. .......
Ration No. 2


... 60 lbs.
.. 40 lbs.
1 lb.


G roun d corn .. ....................................... 100 lbs.
Standard middlings ........ ... ... 100 lbs.
Sifted ground oats ..... .................... 100 lbs.
S a lt ........... ..................... ......... ............ 3 lb s.
Mix with skim milk or buttermilk to a consistency that
will pour easily. Feed in trough three times a day for
20 to 30 minutes. Clean troughs each time. Feed broil-
ers 10 to 14 days, older birds 7 to 10 days.
Starve 12 hours before killing to empty crop. Starve
birds for 12 hours before beginning to fatten.
DEVELOP DIRECT TRADE
--if you can supply REGULARLY choice quality eggs or
dressed poultry for:
1. Private homes.
2. Hotels and restaurants.
3. Resorts.
4. Tourist trade.
TO REDUCE BREAKAGE IN TRANSIT
1. Use good 30-dozen cases.
2. Fill cases.
3. Use excelsior pads.
SHIPPING LIVE POULTRY
It is always a good plan to ship only one class of poul-
try in each coop, because a uniform lot always creates a
better impression and brings a higher price. Putting only
birds of the same age and same size in a coop also reduces


casualties in transit so no one bird is heavy enough to
trample over and kill others. Very often older Birds
shipped with younger ones pick and mark up the weaker
birds, reducing their value if not killing them.
Avoid losses in shipping live birds. Use standard ship-
ping coops 2x3x1 feet and load according to size of birds.
1 to 2 lbs. ............ .... 20 birds
2 to 3 lbs.. ................ ..... .. ... 18 birds
3 to 4 lbs... .... ..... ..... ........ 16 birds
4 to 5 lbs. ........... ................. 14 birds
5 to 7 lbs........... ...... ..... 10 birds
7 to 10 lbs.... .. .. ... .... ........ 8 birds
In warm weather it is a good policy to load fewer birds
than the chart calls for.
PUTTING EGGS ON MARKET
The classification of egg grades is not as standard as
that of market poultry. Each market seems to name its
own standard, but whether it be firsts, extra firsts or ex-
tras, better quality receives a premium. All the markets
agree that one dozen eggs must weigh 24 ounces to be
standard. Smaller eggs are usually penalized by a cut in
price.
PACKING EGGS.-The standard method of packing
eggs is in the 30-dozen cases. By far the greatest share
of all eggs produced reach the market in this way.
Eggs are often marketed in one-dozen size paper car-
tons. This method serves well where eggs are retailed
over the counter. The cartons are decorated and usually
bear the name of the producer. The cartons are usually
made to fit 30-dozen cases, making it easy to haul the eggs
to the grocer or butcher where they are to be sold to the
consumer.
When eggs are shipped direct to the customer by parcel
post, the one-dozen carton is used inside of a corrugated
cardboard box. This method has been found efficient in
reducing breakage. Parcel post marketing is expensive,
and the producer must get a generous premium over pre-
vailing market prices to make it profitable.
IMPROVE THE QUALITY OF EGGS
1. Keep no males.
2. Keep the litter and nests clean.
3. Keep eggs in dry, cool, well ventilated place.
4. Don't wash eggs.
5. Gather twice daily or more often; sell frequently.
6. Grade eggs according to size.
7. Don't market small or dirty eggs.
8. Candle and pack attractively for private trade.


FARMERS SETTING OUT CELERY AND
PEPPER

Are Getting Ground Ready for Lettuce and
Cabbage, Which Will Begin Putting
Out Next Month

(Palmetto News)
The farmers in this section are now setting out a lot
of celery and pepper and otherwise getting ready for the
coming winter season vegetable crop. They are prepar-
ing ground also for lettuce and cabbage, which they will
begin setting about the first of next month. Big seed
beds can be seen on every side, which will soon be quickly
thinned out as the truckers start their fall planting.
This section is among the first of Florida points to get
stuff to market every season and this year will be no ex-
ception to the general rule. It is also the largest fruit
and vegetable shipping point in the state.









FLORIDA REVIEW 11


MONEY TALKS-IN FLORIDA

(Clearwater Sun and Herald)
Bank accounts in the state of Florida during the last
five years have increased at a higher rate than in any
other state of the United States. And yet some have the
witlessness to remark: "Yes, Florida is a great state to
live in, if you have money, but for making money, augh,
it can't be done."
This is literal translation of remarks remarked by a
young man going north because he did not wish to indulge
in hard work.
I. Slater Call, president of Call's Banker's Service Cor-
poration, Savannah, says that Florida has shown increased
bank deposits of 134.3 per cent during the period July,
1922, to July, 1927. He also points out that only ten
other states had increases above 32 per cent for the same
period.
This means something, and it does not mean "boom
talk." The analysis took Florida banks on their July,
1927, rating, and compared them with the banks of July,
1922.
There is nothing fictitious about these figures. They
do not include probably large amounts of cash brought
to tourist cities by winter visitors, and then withdrawn
during May and June for summer trips to the north and
east.
These figures by Mr. Call's service appear to be the
clearest index that Florida is not "shot" because of the
"boom." Neither is she lost because of the "slump."
Closer inspection of Mr. Call's survey shows that Clear-
water's deposits gained $2,142,517, or 123.31 per cent.
This is slightly below the state average, which was in-
fluenced greatly by enormous increases in Miami and St.
Petersburg, but it shows Clearwater substantially gaining.
Mr. Call is due great thanks for his illuminating analy-
sis of the banking status of Florida. He has undoubtedly
shown Floridians a bit of news.
We are glad that he picked July for his comparisons,
because July is summer-time in Florida, and it is our
contention that summers in this state are not only de-
lightful but are rapidly becoming appreciated by the
American public.

NEW CYPRESS MILL TO BE ERECTED BY
PUTNAM LUMBER COMPANY

Survey for Mill and Lumber Yards Completed
and Grounds Cleared for Both

(Cross City News)
A. M. Anderson, surveyor for the Putnam Lumber
Company, and his assistants have completed their survey
for the new cypress mill and lumber yards to be erected
by the company shortly, and large crews of men are
busily engaged in clearing the grounds and putting them
in shape for the starting of the big structure.
The new mill will stand a few hundred yards from the
big pine mill which will soon be in operation. The cypress
mill will cut thirty-five million feet annually, the pine mill
cutting seventy-five million annually.
Large forces of men are putting the machinery in place
in the pine mill, which has been under cover for some
time, and will soon be ready for operation.
The big dry kiln is also about completed, as is the stock
building, which is an immense one, being 138 feet by 308
feet, the building being nearly 75 feet high. On top the
new structure is an immense sign running the full


length of the building, reading: "The Putnam Lumber
Company."
Work of putting down the rock from the mill to the
white residential section is going along rapidly and when
completed will be an excellent thoroughfare between the
two points, which will be used by many automobiles daily.
No definite date has been given out for opening the
pine mill, President L. M. Fleishel being away for the
present on important business.

PEAR EQUAL OF SATSUMA HERE, SAYS
GROWER

(Milton Gazette)
W. S. Reeve, of Cottage Hill, believes that Escambia
has in the pear as good a money crop as in the satsuma.
Mr. Reeve, who has been farming in Escambia county for
twenty years, has recently returned from Indiana, .where
he spent the summer. He found his pear orchards in ex-
cellent condition and has been making a display of some
of his fruit, which has attracted much attention.
Mr. Reeve was one of the first growers to plant the
satsuma, and has great faith in the fruit as a money-
maker, but he is of the opinion that the satsuma has a
strong rival in the pear.
From sand pear stock and grafting, Mr. Reeve has de-
veloped one of the finest of table pears, which is blight
resistant. The sand pears, which grow well in this sec-
tion, are fine for canning but are not table pears.
"The satsuma will always take a leading place in the
count as a cash crop," said Mr. Reeve this morning, "but
we have in the pear something that will withstand the
cold as well as all other kinds of weather, which is a dis-
tinct advantage for any fruit, and I believe that with the
two crops Escambia county would make great advances
in money-making on fruit."-Pensacola News.
What Mr. Reeves says of the pear and satsuma in Es-
cambia county is equally true of it in Santa Rosa county,
where a number of fruit growers have smaller number of
the improved Reeve fine young orchards of the pineapple
pear developed by Mr. Reeve, which to all appearance
will have all the good qualities of the pineapple pear, and
in addition are a better table pear.

MERRITT ISLAND AVOCADOES GROW BIG

Sam Osteen Brings Some to City That Weigh
Two and a Half Pounds

(Cocoa Tribune)
The avocado crop on Merritt Island and in this section
of Brevard county seems to be the largest in years and
our citizens are enjoying this delicious fruit to great ex-
tent as a result.
The avocado is one of the highest priced fruits to be
had, as well as one of the most nutritious. The industry
in Florida of late years has grown to be very large. The
section around Miami, where avocadoes were marketed
on a great scale, was destroyed last year by the hurricane,
leaving points farther up the coast to supply the demand.
S. A. Osteen, of Lotus, this week brought some of the
largest avocadoes to the city ever seen here. W. C. Dixon,
assistant cashier of the Brevard Bank & Trust Company,
brought one into the office Tuesday which Mr. Osteen had
given him that tipped the scales at a fraction over two
and one-half pounds. Mr. Dixon stated that Mr. Osteen
previously had brought a larger one to the bank.
To date Mr. Osteen has the honor of showing the
largest avocado yet seen by The Tribune.









FLORIDA REVIEW


SALE OF HOGS NEAR MARIANNA

Total Receipts for Two Cars Reached $1,871

(Special to Times-Union)
Marianna, Sept. 16.-The first co-operative hog sale in
Jackson county for several years was conducted at Ma-
lone, fifteen miles north of this city, today. County
Agricultural Agent E. P. Scott having organized the sale,
two cars, 136 head, weighing 20,775, selling at 9.622,
which brought in cash $1,871.40. This is considered a
very successful sale, and others will follow soon at Malone
and other points in the county. There is to be a sale at
Graceville, September 21. Other sales will follow at short
intervals throughout the season.
Malone expects to have a sale every two weeks for the
next several months. Those taking part in the sale were
well pleased with the results.
Next Thursday, September 22, the Business Men's
League of Greenwood, a thriving town nine miles north
of here, is giving a barbecue to the Pig Club boys of
Jackson county, at which time the boys will submit their
pigs in a contest. The Greenwood people are offering
$100 in prizes that will be distributed among those who
make the best showing with their pigs. In addition to
the cash prizes offered, Mr. Snow, who is connected with
the Montgomery stock yards, will present a handsome
silver loving cup to the winner of the first prize. This
cup is now on display in the show window of the Payne
Jewelry Company in this city.
The hog industry in this county is increasing by leaps
and bounds under able direction of Mr. Scott, our county
agricultural agent.

EDISON TO TEST RUBBER PLANTS DURING
WINTER

Inventor Determined to Break British Monopoly

(Winter Park Herald)
Incited to rapid fire action following the announcement
that the British control approximately 76 per cent of the
world rubber supply, and the startling statement made by
the committee on business research at Chicago to the
effect that the rubber industry in the United States has
grown from $958,000,000 in 1923 to $1,255,000,0u0 in
1925, Thomas A. Edison, whose extensive rubber experi-
ments have attracted international notice, is rushing work
on installation of a complete chemical laboratory at his
winter estate, where he will spend several months in his
untiring efforts to find a rubber plant or tree which can
be successfully grown in the United States, to break the
British monopoly.
Is Determined
The inventor, after re-equipping his old laboratory for
the rubber study, plans to drop all other projects until
he has located the plant for American rubber production
and perfected mechanical devices for its harvest and the
extraction of the liquid later. After having been idle for
the last several years, the famous old workshop where the
wizard perfected the phonograph and electric light bulb
many years ago, will take a new lease on life and will
hum to the tune of a new and useful activity.
Mr. Edison is determined in his rubber experiments,
and working on the study as he has been said to have
worked on all of his famous inventions, the wizard has
little to say. Despite his four score years, the inventor
plans to put in long hours in his workshop. For the last


two years he has been working night and day to find a
rubber-bearing plant with which he hopes to smash the
foreign hold on the market. Hundreds of plants, trees
and even weeds found to have contained rubber substance
are being carefully propagated under the inventor's eye.
While all of Mr. Edison's inventions are recognized as
great helps to mankind, the inventor looks upon his rub-
ber experiments as the greatest of his life's work. He
believes that rubber can be grown in the southern portion
of the United States in commercial quantity and quality.
As conclusive evidence that it thrives in Florida soil he
points to his ten-acre experimental plantation here, where
some 5,000 Madagascar rubber vines have shot up bamboo
poles to a height of between 30 and 40 feet. The Mada-
gascar vine, known to specialists as "Cryptastegia Mada-
gascarensis," has been found to contain a good percentage
of rubber latex, and it is the inventor's idea to mow the
crop like hay and extract the liquid by a mechanical pro-
cess, rather than employ the tapping method used on
rubber trees. It has been found that the Madagascar
vine will soon climb after being cut off to the ground,
and the wizard favors the mowing over the bleeding pro-
cess.

HUGE GERMAN FREIGHTER UNLOADING
CARGO HERE

Captain Hasenheier and Wife Visit St. Augus-
tine

(Jacksonville Journal)
Capt. A. Hasenheier, commander of the giant German
freighter Wildenfels, which arrived here yesterday, left
on a motor trip to St. Augustine at noon today to view
the Ancient City for the first time. He was accompanied
by his wife. In his absence, William Zer Nedden, chief
officer, will have charge of the ship.
The Wildenfels is now unloading a cargo of potash at
the Seaboard docks. The vessel has a cargo capacity of
9,200 tons and is the largest steamer to enter this port
for the past five years. The Strachan Shipping Company
acts as agents for the steamer here. McGiffin & Co. are
agents for the stevedores.
Many shipping men visited the Wildenfels today, and
expressed surprise at the complete arrangements of the
huge cargo carrier. The freighter is fitted with passenger
cabins with the latest innovations embodied for comfort.
The vessel has a crew of 68 and is capable of carrying 50
passengers, it was said.
The Wildenfels will proceed to the Jacksonville muni-
cipal terminals to load naval stores this afternoon and will
leave port Saturday.

HOME-GROWN PEANUTS ARE PLACED ON
SALE

(Plant City Courier)
Canal Point, Sept. 12.-Home-grown peanuts were on
sale last week at the 50-50 grocery stores. A clerk at
the Canal Point store said they were grown near Pahokee
by a colored man.
Until 1922 peanuts was a major crop all through the
upper Glades; since then the production has been small
because of wet land in the summer months. This summer,
with a low lake level, production of peanuts has been re-
sumed, and if the lake is allowed to be low next summer
the acreage will be the heaviest in the history of the
region.









FLORIDA REVIEW 13


ONECO NURSERY IS CENTER FOR RUBBER
EXPERIMENTS

(St. Petersburg Times)
The Royal Palm Nurseries at Oneco, just across Tampa
bay and almost within sight of St. Petersburg, are now
the hub and center of that nation-wide search and experi-
ment under way to build up a rubber industry with a home
production that will relieve this country from the menace
of an alien monopoly in the tropic lands in which rubber
is now produced and from which the raw product is im-
ported.
Thomas Edison, who is now experimenting with various
plants in the hope of finding one or more which will serve
as a substitute for the rubber trees from which the raw
product is now obtained, is sending all plants collected in
this search to the Royal Palm Nurseries. Experts at the
nurseries are potting these plants, caring for them and
developing them. In due time the tiny plants and cut-
tings are set out in plots, where their culture will be con-
ducted in the open.
Mr. Edison has his winter home in Ft. Myers, where he
carried on experiments in rubber plants last season and
in previous years. He made several trips to the Royal
Palm Nurseries last season, and it is expected he will visit
the nurseries again this season to look over the vast col-
lection now under cultivation there.
The Edison interests have a staff of twelve experts in
all parts of the United States, searching for plants which
have possibilities as rubber producers. Plants which they
select are forwarded to the nurseries at Oneco for propa-
gation. The nurseries had about 60 species of plants
considered possibilities for rubber before the Edison staff
began to send in the new selections, and now has a total
of about 1,000 different plants with which the experi-
ments will be carried on.
Among the vast galaxy of growing ventures from which
it is hoped finally to cultivate the raw juices and milks
which will form the base for motor car tires, insulation,
victrola records, garden hose and gum shoes, one plant
so far stands out as especially promising.
This plant is the cryptostegia, a native of Madagascar.
By many it is called the "purple allamanda," though it
is no such thing. It is a sturdy tree vine with shiny
leaves.
The Royal Palm Nurseries are the largest in the state
and have the largest palm stocks in the world. Growing
every variety of palm, more than 500,000 are now culti-
vated at the nurseries.
J. B. Hinson, representative of the nurseries, was in
St. Petersburg Wednesday, and while here made arrange-
ments to place a display of the nursery stocks in The
Times exhibition room on Fifth street through the period
of the county-wide clean-up.
The nurseries include 15 acres covered with glass, which
here is smoked to prevent direct sunshine. These glass
houses have hot-water heating systems for emergency use,
because hundreds of thousands of the plants are rare
treasures from all parts of the world, including the hottest
regions of the tropics.
The Royal Palm Nurseries were founded by Pliny W.
and Egbert Reasoner, who drove to Florida in 1883 from
Illinois. Both the founders are now dead and the nur-
series are now owned and managed by N. A. Reasoner.
The nurseries are open to the public at all times, Mr.
Hinson said, and St. Petersburg people are invited to visit
them any day. By crossing Tampa bay on the Bee Line
Ferry, the run in motor car from St. Petersburg to Oneco
can be made in something like an hour.


NO TUBERCULOSIS IN LOCAL DAIRIES

Federal Inspectors Report 100 Per Cent Free-
dom in Cows in Martin County

(Stuart News)
The cows in Martin county tested so far have been 100
per cent free from tuberculosis, according to the report
of Dr. J. R. Love, United States Department of Agricul-
ture inspector, who is now conducting tests of every cow
in the county.
About one-half of the cattle in the county have been
tested so far, he stated, including the Barat and Gaines
dairies, and in every case no disease was found. Dr.
Love left today before the completion of the testing, but
will return within the next few weeks to complete the
inspection of dairies, and at that time any person having
only one cow will be able to have an inspection made, he
stated.
Dr. Love works from Boyton and Miami, and is assigned
to this section of the state. He works in conjunction with
Dr. C. C. Fish, state veterinarian, who also makes period-
ical inspections.

COUNTRY ASKED TO CONSIDER PENSA-
COLA AS FACTORY SITE

(Pensacola News)
"West Florida is the logical location for your furniture
factory."
With these words a circular describing Pensacola and
West Florida and telling of the advantages of locating
manufactories here because of the comparative low cost
of power, has been sent out throughout the country by
the Gulf Power Company, of this city, in an effort to get
large firms to enter Pensacola.
The recently new industries division of the local power
company is at this time attempting to interest furniture
companies especially in Pensacola, "where American hard-
woods meet tropical hardwoods." The publication of this
circular, which it is believed will attract considerable at-
tention to the city, was discussed some time ago by C. L.
Shine and W. M. Stanley, of the power company, and
Mayor J. H. Bayliss.
A part of the information conveyed on the circular is
as follows:
"Why tack freight expense to and from the eastern
centers upon you operating costs? Manufacture your
furniture in West Florida, where the blast of your factory
whistle can be heard on the decks of freighters from
Central and South America, unloading cargoes of tropical
hardwoods-to reload with finished furniture for world
ports. Here in West Florida tropical hardwoods meet the
hickory, gum, cypress, oak, white bay and poplar with
which this fertile section is thickly forested. Here your
factory operates 313 days a year. Here local backing
meets your money with adequate, low-priced electric
power and ideal factory sites. Here your products take
the short southern haul to the midwest, or reaches
wharves leading to world ports with no haul at all!"

If Florida farmers and those who expect to become
Florida farmers think there is no money in growing crops
here they should read the statement of the Commissioner
of Agriculture in the Florida Review in which he declares
that Florida buys $77,000,000 worth of food supplies and
grows but $34,000,000 worth. This will give rise to the
thought that more food supplies should be raised at home.









FLORIDA REVIEW


THE WORLD'S FINEST NUT

(Pompano News)
There are many named varieties of pecans-fifty or
more. Probably more than thirty are in active propaga-
tion by nurseries over the pecan belt. Individuals are
bringing out new varieties from time to time. The pecan
is the finest flavored and contains more food units of value
than any other nut or other food known. It heads the
list of the five great branches of food-nuts, fruits, cereals,
vegetables and meats. It is a native of America, and
Florida is the center of activity in production. J. H.
Wells, of Baldwin, Fla., is secretary-treasurer of the
Georgia-Florida Pecan Association.

BIRDS IN CONTEST ARE SHOWING SLIGHT
GAIN OVER PAST WEEKS

(Washington County News)
The birds in the Florida contest laid at the rate of 45
per cent during the 44th week of the race. A total of
1579 eggs were gathered for the week, which was just 36
less than the number received the 43rd week. The total
to date has now reached 86,688 eggs, or an average of
over 173 eggs for each of the 500 competing birds, with
seven weeks to go before the end of the contest.
For the fifth week in succession, Riverbend Farm held
high honors for the week, this time with 54 eggs. Brown
& Mann came in for second place with 48 eggs, the same
they had last week. Lewis McNutt won third honors for
the week with 47 eggs, while Marshall Farm came in for
the next two places with 46 and 45 for their two pens.
Mikkelson is back on the list with 44 eggs for sixth place,
while M. V. Walter and Curtis & Cain tie for seventh
place with 43 eggs each. Puritas Springs Farm and one
of the Columbia Poultry Association pens tie for last
place with 41 each.
The list of high pens to date remains about the same
as it has been running, except for Riverbend Farm jump-
ing up ahead of both Sunshine Farm and M. V. Walter,
so they now hold eighth place. They have claimed about
three places in the past two weeks and it looks as if they
might go several more places before they settle down.
M. V. Walter also went ahead of the Sunshine Farm dur-
ing the week, as they gained 6 eggs on them and were
only 3 eggs behind last week.
Another of the old original hens climbed back into the
race for high individual. This was bird number 0 in
pen 46. She took the place of the Geo. B. Ferris bird
and the Ventling bird, which were tied for last place on
last week's list. The Ferris bird only laid 5 eggs during
the 44th week, while the Marshall bird laid 7, and the
Ventling bird failed to register an egg.
The Sunshine Farm and M. V. Walter traded places on
the list of Florida bred pens, the latter now holding second
place to date with 1947 eggs, while the former holds third
place with three eggs less. Curtis & Cain are still leading
this race with a good margin and are already looking at
the cup to be given for high pen owned by a Florida
breeder, with proprietary eyes. Columbia Association has
gained 6 eggs on M. N. Schonda, but are still 23 eggs
behind.
There are 114 birds with 200 egg records and better
in the contest. Twenty of these went over the top during
the 44th week. Quite a number of others are almost
there and this list should grow steadily until the end of
the contest. There were 9 birds turning in perfect scores
during the past week, where only three did so the week
before. Sixty-seven laid 6 eggs each during the week,
while 121 laid 5 each.


OKEECHOBEE LANDS PRODUCE

(Sam Sherard, County Agent, in Okeechobee News)
It has been stated that seed planted in Okeechobee
county soil would produce a marketable crop as quickly
or quicker than in any other soil in the world. This is
being demonstrated every day now, and it is very en-
couraging to go about over the county and notice what
is really taking place upon our farms.
Mr. L. P. Wynn, of Eagle Bay, paid a neighbor $21.00
to plow and harrow two acres of his muck land in June.
On July 4, Mr. Wynn planted by hand three rows of cow-
peas. No fertilizer was used, neither were the plants
cultivated, yet to date he has harvested and sold $30.00
worth of these cowpeas, besides furnishing his own table.
This same land will be ready for another crop by Septem-
ber 25th.
Mr. J. H. Johns, who lives along Conners Highway,
planted one acre in corn and watermelons June 1st. The
watermelon seed and corn were mixed in the seed drill
and planted at the same time. He will produce fifty
bushels of corn, and he has been selling watermelons since
September 1st. The land is a sandy muck and the ground
is covered with corn and watermelon vines. Ordinarily,
watermelons are planted in hills ten feet apart in a field
to themselves, but Mr. Johns has demonstrated that his
land will produce them mixed in the rows of corn.
Mr. Johns has fifteen acres of corn just laid by and he
will plant twelve acres of string beans next week. He
was in town Monday making preparations for the pur-
chase of a tractor and other farm tools. He has produced
a splendid corn crop this year besides purchasing four
head of pure-bred hogs as foundation stock. The county
agent believes that Mr. Johns is on the right track with
his farming program, which is winter vegetables and
sweet potatoes; hogs and corn during the summer months.
Mr. Johns also has some first-class milch cows, and with
his "hog and hominy" and dairy products he certainly can
live at home and have plenty to eat.

GRAPEFRUIT IN CANS SHIPPED TO CALI-
FORNIA

Sarasota Concern Makes Second Shipment to
West for Season

(Enterprise-Recorder)
Sarasota.-The second shipment of a carload of Florida
canned grapefruit to California from the Florida Can-
neries Incorporated, of this city, leaves here Friday or
Saturday for San Francisco, it was announced yesterday.
The carload includes 820 cases of the Pelican brand
fruit with each of the cans carrying a Sarasota label.
About two months ago the Florida Canneries Incor-
porated, shipped a carload of Pelican brand grapefruit
to Seattle, that order also having been filled only after
many other prominent canneries had entered bids. The
carload of fruit will be shipped to Tampa by boat, from
Tampa via the Gulf and Southern Steamship Company
to New Orleans and from that city to San Francisco over
the Luckenback lines.
The Florida Canneries Incorporated, of this city, since
building its modern and up-to-date plant here has not
only continued to grow in size and receive large orders
for canned fruit, but has been able to gain a large amount
of advertising and publicity for Sarasota through the
Sarasota labels that are on each can of fruit sent out of
here. Last winter the local canneries employed more
than 60 persons a day, all of the help coming from this
city.









FLORIDA REVIEW 15


AUTOS BRING NEARLY HALF OF VISITORS


9,000 Out of 21,500 Registrations at C. C. Dur-
ing 1926 Are New Arrivals


(By Aloysius Coll, in St. Petersburg Times)
St. Petersburg will entertain approximately 140,000
tourists in the season for 1927-28, beginning in late Sep-
tember and continuing through May, it is indicated in the
first complete and detailed survey of the tourist regis-
trations from every state in the Union and all important
cities of the country just tabulated by John Lodwick,
director of publicity in the Chamber of Commerce.
Checking the records of 21,566 tourists in the season
closed June 1 out of the total of 105,000 who made St.
Petersburg their place of residence during the last winter
season in Florida, Mr. Lodwick found that 9,028 of these
came to this city for the first visit and sojourn, and
12,538 had returned for two or more years.
These figures show that 43.9 per cent of the 21,566
tourists of last season came here for their first "summer
in St. Petersburg's winter." If the repeaters follow
precedent which they have themselves set up and fixed
in figures of averages for the last five, ten and fifteen
years, and the increase in new patronage should again
reach 43 per cent of the total as it did this last season,
St. Petersburg would be host to not fewer than 140,000
people next fall, winter and spring.

Come by Motor Car
Of the total of 21,566 checked in the tabulated survey,
10,023 came in motor cars and 11,543 by railroad train
and steamer. This shows 46.6 per cent made the trip in
automobiles and 53.4 by railroad trains and boats, a high
compliment to the great highway systems of Florida
and the through routes leading in from St. Louis, Boston,
New York, Chicago, Detroit, and even as far west as
Seattle, Wash., and Los Angeles and San Francisco, Cal.
Of the 623 who came from Canada, as a striking ex-
ample of the big motorcade, 355 came in motor cars,
leaving only 268 to come by rail and steamer.
The survey is the first of such completeness ever made
for the records of the chamber of commerce. It fur-
nishes a detailed basis for comparison in succeeding
tourist seasons. It has shown how closely the motor is
chasing the railroad train and steamer in the transpor-
tation of St. Petersburg tourists.
It reveals the fact that many smaller cities, where one
would not expect such popularity, St. Petersburg has won
its way to the hearts of big delegations, and that in some
larger cities there is need for more concentrated adver-
tising of the city's charms and advantages as a winter
resort.
The record shows this paradox: Tourists from the far
off cities and towns make more liberal use of the motor
car in making the trip thither than the crowds which come
from cities like New York and Philadelphia, or even points
farther south.
The proportion of first-year tourists last winter were
very high, breaking all records in this score. This is one
reason why, on the high average of repeaters for St.
Petersburg, the city is now preparing for a season of
such crowds as never before came here, beginning to
arrive early in the fall and continuing through the winter
and spring. Railroads, steamship lines and motor club
centers all report unusually big reservations and inquiries
about routes, hotel and apartment house rents and other
details of St. Petersburg.


Local addresses of the registrants show that tourists
stopping at the 103 hotels of St. Petersburg do not
register in the same proportion as those stopping in apart-
ment houses. The many who own winter homes here and
return to them in the fall as a class do not register at
all. For this reason it has been found that not more than
20 per cent of the tourist patronage of St. Petersburg
is shown in the filed cards, notwithstanding the fact that
these are not open to the public.
Complete Record
The following is the complete record of the registra-
tion by states, the first figure representing the number
of tourists checked, the second the number here for the
first season and the third figure the number of the total
who came by motor car:
Alabama, 42, 16, 26; Alaska, 3, 2 and 3, or 100 per
cent travel from that far-off point in motor cars;
Arkansas, 12, 5 and 5; California, 34, 19 and 16, another
high percentage from a far point; Canada, 623, for total
registration, 268 here for the first time, 355 here two
years or more and 149 making the trip by automobile.
Colorado, 44, 29 and 18; Connecticut, 616, 225 and
257; Florida, 35, 22 and 30; Delaware, 45, 16 and 14;
Georgia, 85, 36 and 39; District of Columbia, 81, 28 and
25; Idaho, 3, 3 and 3; Illinois, 1,100, 410 and 336; In-
diana, 768, 381 and 318; Iowa, 184, 75 and 78.
Kansas, 41, 16 and 17; Kentucky, 263, 91 and 118;
Louisiana, 2, 2 and 2; Maine, 839, 301 and 409, an un-
usually high percentage by motor car; Maryland, 118, 40
and 75; Massachusetts, 1,749, 757 and 981; Michigan,
1,836, 781 and 1,056.
Minnesota, 233, 115 and 79; Mississippi, 6, 4 and 2;
Missouri, 106, 47 and 39; Montana, 6, 2 and 2; Nebraska,
30, 14 and 15; Nevada, 2, 2 and 2; New Hampshire, 431,
127 and 198; New Jersey, 1,330, 479 and 736.
New York Leads
New York, leading all states in registration, 4,054,
1,808 first year and 1,836 by motor car; North Carolina,
100, 36 and 48; North Dakota, 29, 16 and 6; Ohio, 2,634,
1,204 first visit and 1,199 by motor car; Oklahoma, 16,
8 and 9; Oregon, 7, 4, all by auto; Pennsylvania, tying
exactly with Ohio in total registrations, 2,634, 1,015 first
visit and 1,216 by motor car; Rhode Island, 191, 90 and
71; South Carolina, 18, 11 and 6; South Dakota, 20, 8
and 5; Tennessee, 156, 48 and 76; Texas, 11, 5 and 7;
Utah, 13, 6 and 9; Vermont, 253, 99 and 123.
Virginia, 102, 42 and 53; Washington state, 10, b and
2; West Virginia, 263, 156 and 101; Wisconsin, 373, 140
and 145; Wyoming, 7, 6 and 5; foreign countries, 7, 4
and 1.
The figures show that the New England state tourists
registered to the number of 4,079, of which number
1,599 were here for their first visit, 1,825 here for two or
more seasons and that 1,774 of these came by motor car.
Although New York state led in total registrations
with a total of 4,054, Detroit is the city with the largest
registration of the cities, showing 577, of which number
223 were here for their first visit. Those coming by au-
tomobile made a city motorcade with 265 cars in line.
Cleveland Second
Cleveland was second in the size of its city representa-
tion, with total registration of 530, 212 here for the first
time and 189 by motor car.
Chicago was third in registration with 407, 165 here
for the first time, 139 making the trip by motor car.
Rochester, N. Y., topped New York city. Rochester had
registration of 304, 127 here for the first time, 156 by
motor car; New York city showed 247 registrations,








FLORIDA REVIEW


probably a small proportion of the total, with 131 here
for the first time.
Ohio cities registered heavily all along the line, Colum-
bus, 206; Dayton, 60; Youngstown, 74; Cincinnati, 171;
Akron, 113.
Other cities which registered heavily are: Asbury
Park, N. J., 32; East Orange, 32 and Elizabeth, N. J.,
24; Ocean City, N. J., 61; Toronto, Canada, 173, of which
75 were here for the first time, with 48 making the trip
by motor car; Los Angeles, 13; Brooklyn, 201; Buffalo,
186; Elmira, N. Y., 64; Syracuse, 1,778; Hampton Beach,
N. Y., 66; New Haven, Conn., 48; Boston, 163; Baltimore,
56; Lexington, Ky., 32, and Louisville, 69; Bangor, Me.,
43, and Portland, Me., 112.
Holyoke, Mass., 33; Brookline 36 and Springfield,
Mass., 70; Indianapolis, Ind., 118; St. Louis, 36; Kansas
City, 23; Des Moines, 20; Duluth, Minn., 32; Memphis,
64; St. Paul, 22; Providence, R. I., 100; Washington,
D. C., 81; Wilmington, Del., 31; Asheville, N. C., 22;
Birmingham, Ala., 29; Milwaukee, 120, and Madison,
Wis., 32; Racine, Wis., 37; Battle Creek, Mich., 83;
Pontiac, 70 and Flint, Mich., 81; Joliet, Ill., 35; Oak
Park, Ill., 46; Philadelphia, 281; Pittsburgh, 285, the two
cities of Pennsylvania tieing with 171 each, the number
of visitors here for two or more years.
Erie, Pa., 119; Albany, N. Y., 50; Binghamton, N. Y.,
91; Schenectady, N. Y., 41; Auburn, N. Y., 28; Beth-
lehem, N. H., 25; Manchester, N. H. 61, of which 27 were
here for their first visit; New London, Conn., 26, 18 here
for the first year.
In the order of state registrations, New York led; Ohio
and Pennsylvania tied for second place with 2,634 each;
Michigan was third with 1,836; Massachusetts fourth with
1,749; and then came New Jersey with 1,350; Illinois
with 1,100, and Maine with 839, of which number 301
were here for their first visit.
New York state led with the largest number of first-
timers, 1,808; Ohio was second with 1,204; Pennsylvania
thir4 with 1,015; Michigan fourth with 781; Massachu-
setts fifth with 757; New Jersey sixth with 479, and In-
diana seventh with 410.
New York also led in the number coming by motor car,
1,836; Pennsylvania was second with 1,216; Ohio third
with 1,199, and Michigan fourth with 1,056.


SAYS LATIN-AMERICA IS EL DORADO

Natural Resources Are Greater Than All of
Europe

(By T. J. Brooks, Department of Agriculture, in
Pensacola News)
Latin-America is the land of tomorrow.
It has far greater natural resources than all Europe.
When Latin-America is developed it will furnish far
greater trade than has ever been furnished by Europe.
Trade then will be north and south in as large a sense
as it will be east and west. The cities that get the sea-
port trade will grow immensely. Florida is in position
to reap greater rewards from this trade than any other
state. Rapid distribution from Florida ports to the rest
of the country makes them the logical ports of landing.
The fact that cargoes that are ultimately consumed in
the middle west, but which comes from the Eastern
Hemisphere, are landed at the eastern ports for rail dis-
tribution, illustrates the point. These cargoes might be
sent to St. Louis by water, but they are not. They are
landed at the nearest seaport in line with the regular
shipping routes.


It is up to Florida to establish regular shipping routes
from the twenty Latin-American republics and secure the
trade to and from those countries and the United States.
Omitting Mexico these southern countries lie closer to
Florida than to other states of the Union.
Something of the growth and magnitude of this Latin-
American trade can be seen from the comparative statis-
tics of recent years. The total annual freight trade be-
tween the Latin-American republics and the rest of the
world averaged $1,800,000,000 from 1903 to 1905, in-
clusive. The exports and imports stood about 5 to 3.
The exports were therefore $1,080,000,000, and the im-
ports at $720,000,000.
Of this trade the United States shared in exports in
1905, $182,000,000, and imports, $309,000.000.
In 1914 our exports to these countries was $282,-
000,000 and in 1923 they were $675,000,000. In 1914
the per cent of our total exports that went to them was
12, in 1923 it was 18. In 1921 they took 45.4 per cent
of their imports from the United States as against 24.3
per cent in 1914. Of Mexico's imports in 1913 she took
48 per cent from the United States and 76 per cent in
1921; for the same dates Argentine went from 15 per
cent to 28 per cent; Brazil from 16 per cent to 31 per
cent; Uruguay from 12 per cent to 26 per cent; Colom-
bia from 62 per cent to 84 per cent.
The trade of the United States with Cuba in 1923
reached a total of $568,880,474 as compared with $395,-
709,988 in 1922. Imports from Cuba in 1923 were
valued at $376,442,582, of which sugar accounted for
over $331,000,000. Imports in 1922 were valued at
$267,386,803, of which over $227,000,000 represents
sugar. Exports to Cuba in 1923 were $192,437,893,
compared with $127,873,185 in 1922.
Cuba, in 1923, was the sixth best customer of the
United States and was outranked only by Great Britain,
Canada, Germany, France and Japan.
Manufactures constitute three-fourths of our exports
with Latin-America. Our imports from there are always
greater than exports. The difference or balance is paid
very largely in natural products.
Why should not this trade from the south build up
Key West, Tampa, Pensacola, Miami, Jacksonville and
other commercial centers of Florida.
Arthur Brisbane says: Those now living will see in
California and in Florida, cities greater than any now
on earth. They will not be cities of crowded windy
streets, but cities that will cover hundreds of square
miles, spreading over hills and valleys, with beautiful
roads, and great landing fields for flying machines, that
will bring swiftly through the air passengers that the
trains now carry slowly.
The east and northeast will send their million to
Florida. The middle west and northwest will send them
to California. California and Florida will send back to
the north energetic young people to work in the colder
climate.

GRAPEFRUIT IS IN BIG CLUSTER

(Orlando Sentinel)
A big cluster of twenty-one grapefruit from the
Dolive estate on Lake Lancaster, is now on exhibition in
the window of the editorial office of the Orlando Morning
Sentinel. The bunch was brought to the office yesterday
morning by E. H. Crux, who said that it came from a
12-year-old budded tree.
The citrus fruit is nearly full sized, and is of the Con-
nors prolific variety.




University of Florida Home Page
© 2004 - 2010 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated October 10, 2010 - - mvs