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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
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Permanent Link: http://ufdc.ufl.edu/UF00049005/00033
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00033
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Farm relief
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Full Text









Jfloriba 3ebifte

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


Vol. 2


OCTOBER 3, 1927


No. 9


TABLE OF CONTENTS


Page
Farm Relief ...... .. .... ..... 1
Newsom Brothers' Rock IPlant 'Turnsl Out Filne Product............... 2
Skelly Sees Bright (itrus Season Ahead ............... ............. ... 2
B ees A.\ N necessary .. .. ... ...... .................. .... ...
Local ('lul (Girl to Supply Meat for .lx Rotary ('Cani .. 3
Madison Count y Takes Lead in Dairy Work oni Farims .. 3
28 of 4751 Cattle Tested for T. B. Give Signs of Infectio ...... 3
Miller I'llns Range Development .. .... ..... 3
Fruit a ind Vegetable Movemleult in ('arload.4 from Florida 4
Estimatted Price of Farm Products Reieived by Producers ... 4
Florida's New Gamu e Laws ... .. ........... ............ 4
Hog Breeders to Establish Hog Farmn iln Sanllt Rosa C('ounty 5
New Road Into West Florida hIeing Pushed ............... 5
Florida Exhibit at Toronto Big Boost for State ...... 5
$30.000 More for St. Lucie ......... ...... ........ .... ....... 5
A. A. A.. li. Cllims Roadside Markets Slowing Big Growth ......... .
S. A. I. Advertising Optional Route on All Tickets ................ 6(
Florida Has iL41 Packing Houses ... ........... ....... ....... G
Floridal Has Highways ........ .. ...... .. .. ... 6
New Industry Locates Here . .. ... ..... 7
Northerners Seem To Be Interested in Florida's Progress ........... 7
First C'ar Peanuts Shipped .............. .... .... ..... 7
Live (ak Tobacco Market closedd After Successful Season .... 7
Florida's Rapid Economic Recovery. ............... 8
Hastings Potato Crop 2,000 Cars .. ... 10
Florida Melon Growers Exchlange Organized at Oxford ......... 10


Page
Poultry Show To Be Bigger Than Ever in Colming County Fair .... 10
IPoultrymlen I lkinig Advancement ................................................. 11
Tomalltoes and Strawberries ........ .............. ... 11
Tll'lpa's Cigar Output Gains 13 Per Cent ......... ................. 11
Blia kers Interested ill Poultry .. ...................... .. ...... 11
(itrus Fruit Sales Rules lby Pledger. ...... ... .. .12
.lapaii Persilnlllon Good Paying Crop .. ... ... .. ........ 12
I'roduetion of M minerals oil Ilcrease .. ... .... .......... ... .......... 12
"Selling Florida" ...... ............... ... .. .......... 12
Cottage Hill Poultry Farm Shows Return ......... .................. 13
First Oranges and Grapefruit Will Be Marketed Sept. 135 .............. 13
Motor Touring Prospectors Now Entering State ......................... 13
George Landress Buys W walker Plantation ..... ....... ... .................. 14
Florida Colunterce ......................................... ... ... .................. 14
C'o luina Rock Sent to Virginia Church.......................................... 14
Cotton and Woolen Mills Comipany Pays $2,000,000 for Site ........ 14
Naming New Fruits Is Given Horticulturists ..... .. .................. 14
May Start Cheese Factories in State ............. .... ..................... 14
Extend Air Line South to M iami................... ...... ................. 15
Lee County Expects Early W inter (rop ..................... .................. 15
Gadsden County Tobacco To Be Transferred to Illinois by Truck 15
Brandon Mill & Elevator Co. Opening Pelanut Mill..................... 15
Floating Hotel to Operate. Branford to Gulf Coast ................... 15
Sunniland Farm Purchased by G. W. Goss ......... ....................... 1i
Orr to Manlage Southern National Poultry Show.. ..................... 16


FARM RELIEF
By NATHAN MAYO, Commissioner of Agriculture


HE demand for farm relief has grown
large of late years. It is based on a very
grave condition in which the American
farmer finds himself as a result of defla-
tion, depreciation and demoralized markets.
Since the close of the World War:
The American farmer's income from
crop sales has dropped, in many cases be-
low the cost of production.
His taxes have gone 235 per cent above
pre-war levels.
His tools cost him 60 to 100 per cent
more than the pre-war prices.
His hired hands cost him 100 to 200 per
cent more than before the war.
During a period when our total national
wealth has increased more than 11 per
cent, the wealth of American farmers has
actually decreased FIFTEEN BILLION
DOLLARS. This amounts to a loss of more
than $2,300 for each of the six and one-
half million farms in the nation. It is also
five times the present estimated value of
all the property in the entire state of Flor-
ida.
Mortgage indebtedness and farm bank-
ruptcy have also increased. More than a
million less farmers than we had in 1920
now produce our crops. Weary, worn and
discouraged with what appears a hopeless
struggle, many millions more fain would
quit the plow.


We need not seek far to find the causes of
this deplorable national tragedy. Compare
agriculture with other callings and your eyes
will open at the contrast.
Farming is the sole vocation whose member-
ship have no common business or professional
unity, no cohesion in purpose or action. Consti-
tuting the earth's largest single class of work-
ers, they do not act as a class but as individuals.
Here in the United States it is estimated that
at least 11,000,000 men and boys are engaged
in farm work, not to count the women and girls.
Yet this vast army of toilers-larger than the
combined forces of all our manufactories and
our railroads-receive per capital less than
$800 for a year's work.
It is inconceivable that our nation can hold
its proper balance when this large proportion
of our population is so poorly rewarded.
Tied by the bonds of a profession, guided by
the impulse of a great common purpose, every
class save farmers alone, can and does speak
and act almost as one man. The business
economics of America are influenced, shaped
and largely controlled by class organization.
Bankers, through organization, control our
credit and interest rates. Manufacturers,
through organization, fix uniform selling prices
for their products and write favorable tariff
schedules which protect them against for-
eign competition. Railroads, through organiza-









2 FLORIDA REVIEW


tion, establish transportation rates which assure
them large returns on invested capital.
Perhaps larger and better than all, as an ob-
ject lesson for farmers, we have the American
Federation of Labor-the outstanding example
of class organization in all history. Through the
leadership of men like Samuel Gompers and
John Mitchell, this organization has won and
kept its "place in the sun." When deflation was
playing havoc with farmers, after the close of
the World War, Samuel Gompers calmly an-
nounced that "Organized labor will relinquish
none of the wage advantages that came to it as
a result of the war"-and it did not; though
without the organization every artisan in its
ranks would have suffered a heavy cut in wages.
As it was with organized labor, so was it with
organized capital. Organization immunized
them against the maladies which threatened
business during the reaction of the post-war
period. No such immunity was available for
individualistic agriculture. The independence
of their individualism made them easy prey for
the disease of deflation, whilst those classes
who had organized were in position to largely
baffle the ailment. The old, old adage, "United
we stand, divided we fall," finds a new exempli-
fication in the pathetic tragedy which has over-
taken farming in America. Until they learn by
the experience and example of men in other
callings, our farmers must not expect to share
equitably in the rewards of human toil.

NEWSOM BROTHERS' ROCK PLANT TURNS
OUT FINE PRODUCT

Located on Seaboard Railway at Standard-
Gives Employment to 60 Men

(Charles A. Siegferth, in Ocala Star)
As one stands and watches the processes of rock being
mined at the plant of the Standard Rock Company, at
Standard (postoffice address, Morriston), and dumped in
cubical shape into the freight cars of the Seaboard Air
Line Railway, visions of earthquakes, tidal waves and
huge icebergs course through one's mind.
For the high grade stone that is unearthed here and
made into a finished product to be used for road build-
ing and various kinds of concrete work is accepted for
stqte, county and municipal jobs. Although particles
of shell found in it, geologists say it was in all likeli-
hood broken off from mountain ranges and floated in by
either a tidal wave or floating ice-bergs years ago.
Earthquakes have also played a big part in bringing to
the surface real hard and tough stone such as is being
mined by the Standard Rock Company, and which is said
to be the center or heart of the earth. Deposits lie in
large boulder form ranging in size from three feet to 20
feet in diameter. This rock lies in similar formation to
the Hudson river trap rock, but is more like the color of
Texas trap rock, which varies from white to light brown.
When it leaves the huge crushing machine it comes out in
the shape of a cube and thus it is dumped in the freight
cars and shipped to market.
Witnessing 60 or more men digging for this stone, held
fast by mother earth, is indeed an interesting spectacle.
It holds tenaciously to the earth, and seems reluctant
to give itself up. There seems to be something akin to


bull-necked pride in this stone before it yields to the pick
and ax, dynamite and lastly the huge gyratory crushers
which transform it into neat particles ready to be used
for the roads we travel and the concrete constructions
which have made our modern way of living a luxury.
Two brothers, George W. and W. V. Newsom, operate
the plant said to be the largest hard rock plant in the
state. They are products of Ocala, where they are well
known, and perhaps two of the youngest and most en-
terprising business men in this section of the state.
There is ample rock on their site that will warrant min-
ing operations for at least 20 years, W. V. Newsom told
the writer. While operating at full capacity upward of
60 men are employed, the plant producing on the average
of 15 carloads of rock a week. Their territory embraces
the southern and central part of Florida. The tracks of
the S. A. L. western division run directly in front of the
plant, entailing no loss of time in shipments.


SKELLY SEES BRIGHT CITRUS SEASON
AHEAD

A. F. G. Head Has Talked With Big Buyers-
Cuban Crop Short

(Winter Haven Chief)
Orlando, Sept. 12 (Special)-Prospects for the coming
citrus shipping season are excellent, according to F. L.
Skelly, manager of the American Fruit Growers, Inc.,
Orlando, who has just returned to Florida from an ex-
tended trip through the north during which he had per-
sonal contact with a number of the largest fruit re-
ceivers in the United States. In commenting upon the
situation, Mr. Skelly says:
"Business conditions throughout this country were
generally only fair and in some sections they were con-
sidered bad. Especially was this true in the anthracite
mining region. However, with the shorter supply of
fresh fruits available many lines at the present time are
selling at extremely high prices, though some lines are
selling at what would be considered low prices.
"Apples are selling at much higher prices than a year
ago, and the crop is considerably shorter, especially in
the east. The quality of apples in the Northwest is good,
but in the East they are considered only fair. With the
shorter available supply and with expected heavy export
demand it is generally conceded that apples will sell at a
much higher figure throughout this season than they have
in the past several seasons. There will be heavy supplies
of grapes, cantaloupes and other deciduous fruits on the
markets for the next two months. These are selling just
now at what would be considered low prices.


BEES ARE NECESSARY

Farmers in the Everglades feel keenly this year the
need of more bees for pollinization purposes. Perhaps
this lack is felt more acutely this year owing to heavy
loss of bees in last fall's storm, and the fact that not yet
has that loss been anywhere near replaced. Then bees
are a profitable commodity, and scores of profitable
apiaries are needed in the Everglades region to save the
honey that nature provides in millions of flowers, with a
twelve-month season.









FLORIDA REVIEW


iforibha Rcbifnt

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO .... Commissioner of Agriculture
T. J. BROOKS ... ...... Director Bureau of Immigration
PHIL S. TAYLOR........... ... Advertising Editor
Entered as second-cllss matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 2


OCTOBER 3, 1927


LOCAL CLUB GIRL TO SUPPLY MEAT FOR
JAX ROTARY CAMP

(Gadsden County Times)
Home demonstration work in Gadsden county is prac-
tical, if one is to judge from projects undertaken by sev-
eral of the club girls lately. One of the biggest is that of
Miss Hattie Fletcher, sixteen-year-old daughter of Mr.
and Mrs. Dexter Fletcher, of Juniper, who has agreed to
supply the camp to be conducted by the Rotary Club of
Jacksonville for undernourished children in August, with
meat for a large part of the thirty days the camp is to
run.
Miss Fletcher, according to a statement made yesterday
by Miss Elise Laffitte, county home demonstration agent,
will cook and can an entire beef, and will also prepare a
large quantity of vegetable soup for the camp.
The beef will be killed and dressed under her father's
direction. She, assisted by her younger sisters, who are
also club girls, will cook the beef, and using a steam pres-
sure canner, will can it in three-pound cans. These will
be shipped to-Miss Pearl Laffitte, of Jacksonville, who is
to have charge of the Rotary camp.
The assignment has been given to Miss Fletcher because
of her excellent record in canning, and because Gadsden
county is tick-free and its beef is growing in popularity.

MADISON COUNTY TAKES LEAD IN CON-
SERVATIVE DAIRY WORK ON FARMS

(Polk County Record)
Gainesville, Fla.-"Madison county farmers are going
into dairy farming on a substantial basis," says Hamlin L.
Brown, dairyman for the Agricultural Extension Division,
who has helped County Agent B. E. Lawton with dairy
work in Madison county. "The Madison farmers are
making dairying a part of the general farming program,"
says Mr. Brown, and County Agent Lawton is working
towards "an abundance of home-grown feeds for high-
producing cows." He wants a few good cows on many
different farms, rather than many cows on a few farms.
Within the past fifteen months 108 registered and 115
high-grade heifers have been brought into the county.
Most of these are Jerseys. They were selected from the
best Jersey herds of Marshall county, Tennessee, which
leads all other counties in the South in number of regis-
tered Jersey herds.
Twenty-four registered bulls have been brought into
the county. These sires will be an important factor in
improving the class of Jerseys in the county.
Madison county farmers have jumped into the lead of
all other counties in the state in the seeding of permanent
pastures. Thirty farmers have bought pasture grass seed


cooperatively and are seeding 200 acres to permanent
pastures this year. The Dallis, carpet grass and Lespe-
deza clover mixture has demonstrated its value in Madi-
son county as a permanent pasture.
Madison county farmers are growing corn and cow-
peas for the standard winter ration for raising dairy
heifers. The Tennessee calves have thrived on this
ration.
This county is doing regulation dipping for cattle tick
eradication under state and federal supervision. Within
another year they will be in position to import mature
animals from any section of the United States.

28 OF 4751 CATTLE TESTED FOR T. B. GIVE
SIGNS OF INFECTION

(Winter Haven Chief)
Washington, D. C., June 28.-(A. P.)-Only twenty-
eight cattle, of 4,751 tested in Florida during the month
of May for tuberculosis, reacted from the tests, accord-
ing to the monthly report on tuberculosis eradication work
made by the Bureau of Animal Industry of the United
States Department of Agriculture.
The work is being done throughout the county by the
Federal government in cooperation with the various
states.
A total of 68,192 cattle were recorded during the month
as "once-tested free," the report shows, and 17,354 were
accredited.
The workers had a total of 109,235 cattle under super-
vision in the state.
Dr. J. G. Fish is the inspector in charge, and Dr. J. V.
Knapp, state veterinarian, is the state official cooperating
with the government forces.

MILLER PLANS RANGE DEVELOPMENT

Would Run Several Thousand Cattle Here on
Permanent Range

(Perry Herald)
Zack T. Miller, of the "101" Ranch, who has been buy-
ing cattle here for the past few months, is making ar-
rangements to maintain two or three regular range herds
in this section, according to a statement made by him
last week. Mr. Miller plans to fence in some large range
areas, and working in connection or partnership with
some of the local cattlemen, run range herds of cows for
veal production.
In all probability, Mr. Miller says he will have this new
operation under way by fall, and in full swing by next
spring. It is his plan to use native range cows and im-
port high class bulls. Also to keep summer and winter
ranges separate. Mr. Miller maintains that the big
profits to be made in this section in the cattle business
are in the production and selling of calves for veal pur-
poses, and his idea is to develop these ranges along this
line.
Some arrangements have already been made, according
to Mr. Miller, with some local cattle men to develop such
a range cattle business as this and the big steps forward
will not be taken until this territory is declared tick free.
The ranges can easily be re-stocked from the next ad-
joining tick zone as soon as this area is cleaned out, and
then it will be safe and profitable to import high grade
bulls into this section. With fenced ranges and closer
supervision over the range cattle than in the past a big
increased production can be expected in this section from
the cattle business.










4 FLORIDA REVIEW


FRUIT AND VEGETABLE MOVEMENT IN CARLOADS FROM FLORIDA DURING MAY
AND FOR SEASON TO MAY 31, 1927, WITH COMPARISONS
(Florida State Chamber of Commerce)


MAY
1926 1925


C abbag e ........ ......... .. ........
Cantaloupes ....... ........ ....
C elery ............. .. .......
Cucum bers ...............
E ggplants ............. .. .....
Mixed Vegetables ................
P eppers ...... ... .......... .
String Beans .......... ....
T om atoes ....... ... ..... .
W atermelons ............
P potatoes .. .... .. .... ......... .


11
9
621
1,085
48
319
294
527
3,370
1,430
1,590


37

477
1,450
2
215
111
278
1,941
54
3,180


17

1,037
1,058
115
338
290
277
2,688
454
1,828


SEASON TO


1927

991
9
7,151
2,258
108
1,541
1,082
2,484
9,514
1,433
5,347


TAL TO MAY 31 TOTAL
-LAST
1926 1925 SEASON


1,717

5,342
1,691
44
726
481
979
3,440
54
4,671


935

7,871
1,831
171
1,727
775
1,986
6,501
454
5,124


1,720
4
5,392
1,955
87
1,248
719
986
4,158
8,250
4,824


ESTIMATED PRICE OF FARM PRODUCTS RECEIVED BY PRODUCERS
May 15, 1926, and May 15, 1927
(Florida State Chamber of Commerce)


FLORIDA
(Average)
1926 1927


Corn (per bushel)....................... ...........
Oats (per bushel) ............ ... ...
Potatoes (per bushel) ................... ... .....
Sweet Potatoes (per bushel) .... ............. ...
Hay- all loose (per ton).................. .......
Cotton (per pound) .................... .... ..... ....
Cottonseed (per ton) ....................
H ogs (per 100 pounds) .......... ........... .....
Beef Cattle (per 100 pounds).............. ....
Veal Calves (per 100 pounds) .... .... ........
Sheep (per 100 pounds)...... ............
Lambs (per 100 pounds).. .. .............
Milk Cows (per head)............... ...
H orses (per head).... ..... ... .. .......
M ules (per head)............ ... ........
Chickens (per pound) .............
Butter (per pound) .......... .. .. .......
Eggs (per dozen)..... ...... .. .. .. .........


$ .95
.60
3.00
1.70
21.50
.151
25.00
10.50
4.60
6.00
7.50
12.50
65.00
90.00
131.00
.341
.45
.33


$ 1.06
.68
2.05
1.15
20.00
.115
28.00
8.90
5.00
7.60
6.30
8.70
77.00
94.00
127.00
.285
.48
.26


SOUTH ATLANTIC
STATES
(Average)


1926

$ .962
.698
3.264
1.796
21.77
.171
35.94
11.34
5.58
8.17
6.87
12.05
51.65
84.00
123.30
.267
.376
.265


1927

.866
.659
1.719
1.117
18.11
.145
29.71
10.03
5.97
8.79
7.08
11.88
57.81
85.29
113.74
.26
.357
.216


UNITED STATES
(Average)
1926 1927

.671 $ .73
.395 .454
2.448 1.46
1.922 1.189
13.12 13.20
.16 .139
30.84 26.05
11.97 9.41
6.57 7.17
8.92 9.37
7.78 7.68
11.78 11.92
66.63 72.43
83.60 81.49
99.45 91.15
.237 .217
.401 .421
.252 .198


FLORIDA'S NEW GAME LAWS

(Palm Beach Times)
The season for hunting quail remains as at present,
November 20 through February 15. The bag limit for
a day is reduced from 20 to 15. Quail may not be shot
on the ground. The season on deer (buck only) is the
Friday and Saturday of each week during August, and
the entire period from November 20 to December 31 of
each year. The bag limit of deer each year is two. A
special deer license, in addition to the regular license,
is required, to cost $1.00. To it is attached coupons
which are to be affixed to the portions of a deer when
killed. This provision is to aid in the enforcement of the
bag limit.
A closed season of five years on doe is provided. The
open season for taking wild turkey, squirrel, mourning
dove, geese, brant, duck (except wood duck or summer
duck), coots, gallinule, Wilson snipe, is November 20 to
January 31 of the succeeding year. The season for
taking rails and marsh hens is from September 15 to
November 30 of each year, and they shall only be hunted


in the salt water marshes. Shooting from sail boats,
power boats, automobiles, trains, or airplanes is forbidden.
A day's bag limit is one deer (buck only), two wild
turkeys, 15 quail, 25 doves, 15 ducks, 5 geese, 5 brant, 15
snipes, 20 coots, 15 gallinules, 25 rail or marsh hens, or
25 gallinules and rail, in the aggregate, or 15 cat
squirrels. The shooting of ducks and geese from sta-
tionary or floating blinds is permitted. Hunting by arti-
ficial light, and the use of net traps, snare, salt lick, or
poison for taking game birds, or animals, is forbidden.
Game may be taken only in the day time, between a half
hour before sunrise and sunset.
A season's bag limit is two deer (bucks only), five
wild turkeys, 200 of any other named species of game
birds or animals during the open season. It is unlawful
to hunt turkey with a dog or dogs.
The birds and animals that are on the "black list" in
Florida unprotected are: English sparrow, sharp-shinned
hawk (commonly known as the little blue darter),
Cooper's hawk (commonly known as the big blue darter),
goshack, great horned owl, crow, jackdaw, buzzard,
butcher bird, wild cat, weasel, skunk, flying squirrel.









FLORIDA REVIEW


PRACTICAL HOG BREEDERS TO ESTAB-
LISH HOG FARM IN SANTA
ROSA COUNTY

Mr. C. E. Turner, formerly of Iowa, but who, with his
partner, Mr. Weydert, came to Santa Rosa county sev-
eral months ago, after having spent many months look-
ing over other Florida points, and purchased a tract of
land near Munson, upon which to establish a hog breed-
ing farm, was a business visitor in Milton the first of
the week. While here Mr. Turner paid the Gazette office
a pleasant call, and gave us some ideas of the develop-
ment he and his associate are planning.
This concern will operate under the firm name of The
Turner-Weydert Farms and will devote their energies
exclusively to the breeding and sale of pure-bred regis-
tered hogs. Mr. Turner is a gentleman of more than
ordinary business ability, apparently, and states that he
has spent the greater part of his life breeding and hand-
ling pure-bred stock and hogs, and that he is confident
they will make a real success of their enterprise here.
The land they have purchased consists of 160 acres of
fine red land, located about three miles south of Munson,
and is well drained and well watered, both of which are
essential to the best handling of hogs. It is the intentions
of these gentlemen to start their operations with perhaps
an hundred registered hogs, of standard breed, chiefly
Duroc Jersey Reds, Poland China and Berkshire. They
will handle only registered stock, and sell, in the main, for
breeding purposes. They will confine their efforts exclu-
sively to the production of pure bred hogs, leaving the
production of poultry, fruits, etc., to others.
Mr. Turner stated that he had traveled over much of
the United States, and had made an exhaustive study of
Florida, and that he believes Santa Rosa county offers
the best opportunities for the business he is going into,
of any section he has been in, as the soil, climate, and
water here, are all eminently suited for the production
and rapid growing of fine healthy hogs.

NEW ROAD INTO WEST FLORIDA BEING
PUSHED

(Tampa Times)
State Road No. 19, one of the last highways necessary
to complete the state's trunk line system, is being con-
structed at a pace that indicates its completion within the
next twelve months, according to the Florida State
Chamber of Commerce. This highway will provide a
direct route to the western part of the state from the
peninsular. Road No. 19 begins at Tallahassee and ends
at Williston, where it intersects Road No. 5. The route
is east through Lamont, in Jefferson county, to Sirmans,
in Madison county, thence south to Perry, and directly
southeast through Cross City and Oldtown, where it
crosses the Suwannee river, then to Williston through
Bronson. The distance from Tallahassee to Williston is
146.6 miles.
The grade virtually has been completed all the way be-
tween Tallahassee and Williston and the greater portion
of the 46 miles between Perry and Cross City and a long
section in the vicinity of Bronson has been surfaced. A
considerable section of the route in Taylor county, north
and southeast of Perry, includes a hardsurfaced highway
which has been in use some years.
With completion of Road No. 19, the distance to Talla-
hassee from Tampa will be only 251.6 miles via No. 5 to
Williston, and No. 19 to the capital, a run which, in tima
consumed, will be approximately 30 minutes longer than


the motor trip from Tampa to Jacksonville. The distance
between Tampa and Jacksonville is considerably less than
that between Tampa and Tallahassee over the new route,
but Road No. 19 traverses a comparatively sparsely set-
tled section of the state, traffic will be lighter than on
highways farther east, and every physical condition of
the road makes for high speed. In the 146.6 miles be-
tween Williston and Tallahassee the highway touches only
six towns, and of these only Bronson, Cross City and
Perry are large enough to delay traffic more than a few
moments while passing through. Road No. 19 will be
notable for its long, easy curves and its lengthy straight
stretches. One of these tangents is 10.2 miles in length,
while another is 9.1 miles.

FLORIDA EXHIBIT AT TORONTO BIG
BOOST FOR STATE

(St. Augustine Record)
Toronto, Canada, Sept. 6.-The Orange county exhibit
at the Canadian National Exhibition at Toronto was freely
pronounced the most novel and attractive of the 385 ex-
hibits in the International and Pure Food building, and
tremendous crowds surged by it all during the first week.
Tens of thousands of pieces of literature on Orange
county and its several communities were handed out, and
hundreds of interested people stopped at the booth to ask
questions about Orange county and Florida. There can
be no doubt that this exhibit is the finest bit of publicity
for Florida and Orange county that the state has had this
year, for it reaches great crowds of folks from New York,
Ohio, Pennsylvania, Michigan, Illinois, Indiana and other
northern states besides Canadians.
In one day the first week there were visitors at the
Orange county booth from Italy, Australia, South Africa,
New Zealand, Dominica, England, Ireland, Scotland,
Wales and France.
The attendance at the Canadian National Exhibition
for the first week reached 1,000,000, with three big days,
Children's Day, the visit of the Prince of Wales, and the
great Wrigley $50,000 marathon swim. Next week will
probably see as many more in attendance if the fine
weather continues, for in it will come Labor Day, Inter-
national Day, Farmers' Day and the last big day known
as Empire Boys and Girls Day.
The official catalogue of the exhibition describes the
things to be found in the International and Pure Food
building in these words: "The largest food products
show upon the American continent is included in this
building, and in the international section are exhibits
from India, California, Florida, Dominica, and many other
overseas nations."

$50,000.00 MORE FOR ST. LUCIE

Additional Funds Are Obtained by Senator
Fletcher

(Special to Times-Union)
Washington, Sept. 3.-Senator Duncan U. Fletcher
was today informed by Gen. Herbert Keakyne, acting
chief of engineers, that upon the senator's urgent re-
quest the secretary of war had authorized the allotment
of $50,000 additional for the further improvement of St.
Lucie inlet at Stuart, in Martin county, Florida.
Senator Fletcher was successful some time ago in hav-
ing $26,500 allotted for this same project, making a total
of $76,000. It is understood that the board of commis-
sioners for the St. Lucie project has expended large sums
and will expend larger sums developing the port at Stuart.









6 FLORIDA REVIEW


A. A. A. CLAIMS ROADSIDE MARKETS
SHOWING BIG GROWTH

Say Motorists Will Purchase Farmers' Products
Worth $100,000,000 in 1927

(Times-Union)
Roadside markets have done a roaring business during
this touring season, and a conservative estimate places at
$100,000,000 the produce that motorists will buy direct
from the farmers in 1927.
This estimate is based on reports from road cars of
the A. A. A. and from many of the individual clubs of
the National Motor Federation. Reports disclose that
while roadside marketing has received more intensive de-
velopment in some states than in others, the growth of
the movement is essentially on a national scale.
"This is an aspect of the national business created by
motoring that is assuming importance," Thos. P. Henry,
president of the American Automobile Association, de-
clared. "At the present rate of growth it should become
a half-billion dollar business within a few years."
Mr. Henry called attention to the fact that in order for
the farmer and his cash customers, the motorists from
the city, to reap the full benefit from the facilities afford-
ed by the roadside market, certain abuses had to be elim-
inated. He said:
"The farmers, as far as our reports indicate, deal hon-
estly with their clients and it is not their fault if dishonest
traders from the city rent corners at country crossroads
and sell to unsuspecting motorists produce pur-
chased in city markets, and at much higher prices than
that produce could command in the city. This is still
going on, but it can easily be eliminated if all the states
follow the example of states such as New Jersey, Massa-
chusetts, Rhode Island and others, in which roadside mar-
keting associations have been set up. These organizations
will not only increase business but they will be able to
eliminate the dishonest trader."
The A. A. A. executive believes that roadside trading
has done much in the past few years to modify the linger-
ing antagonism of the farmers toward the city motorists.
There is still, however, he says, room for improvement in
their relations.
"No class of property owners," he said, "is more jealous
of the rights of property and the sanctity inherent in such
rights than the American farmer. Bearing this in mind,
it is not at all surprising that the occasional depredations
of the unthinking city motorist into the rural community
provoked the fierce resentment of the farmers.
"This has been rather unfortunate from the standpoint
of the motorist and the farmer alike, since it hampered
the development of contacts which could not fail to result
in very substantial advantages to both. The motorist is
today one of the farmer's best cash customers. For one
thing, serving the motorist at the roadside is the only
way he has ever found of eliminating the middleman of
whom he has so bitterly complained.
"This is not all, by any means. There is good reason
to believe that the farmers would greatly increase the
potential market for their land if they renounced petty
antagonisms and maintained their farms on exhibition, as
it were. Here is where they could well afford to take a
leaf from the realtor's book of sales psychology.
"Dr. A. W. Gilbert, the Massachusetts Commissioner of
Agriculture, has done exactly this. He went out and per-
suaded the farmers with show places to permit him to
print a pamphlet giving the names and locations of model
farms and inviting the motorists to call. The beginning
made by Dr. Gilbert is capable of enormous expansion.


"It would soon destroy the lingering belief of the
farmer that many city motorists are vandals; it would
accelerate the growth of good feeling and understanding
between the different elements of the population, which
should be one of the most valuable by-products of im-
proved transportation.
"What it can do in the realm of work-a-day things is
amply proven by the great increase in roadside market-
ing. This form of trading is just in its infancy. The ex-
tent to which it will grow depends largely on mutual
trust, understanding and fair dealing."

S. A. L. ADVERTISING OPTIONAL ROUTE
ON ALL TICKETS

Visitors to State To Be Apprised of Arrange-
ment

(Sarasota Times)
The Seaboard Air Line Railway Company is advertising
its optional route arrangement whereby visitors in Florida
purchasing tickets to West Palm Beach and Miami may
include in their trips, without charge, visits to west coast
cities. This arrangement by the Seaboard affords the
only opportunity to see both coasts of Florida without
additional expense other than the first cost of a round-
trip ticket, where through train service both by day and
by night can be secured.
This attractive optional route arrangement, which has
been in effect since the Seaboard opened its new Cross
State Short Line, has materially benefited all cities served
by the Seaboard on both coasts and in Central Florida.
Thousands of Florida visitors have been attracted by
these optional routes with no additional charges since the
Seaboard two years ago put them into effect, and many
special parties in special cars and trains have taken ad-
vantage of this opportunity to see all of Florida.

FLORIDA HAS 646 PACKING HOUSES

Polk County Leads the State in the Number of
Plants

(Miami Herald)
Tallahassee, Fla., Aug. 29 (AP.)-Florida last year
had 646 citrus fruit packing houses, according to a list
compiled by the Inspection Division of the State Depart-
ment of Agriculture.
Polk county, with 96 such establishments, led all coun-
ties of the citrus growing area, the list shows.
Following were the totals for the counties:
Alachua, 16; Brevard, 38; Broward, 2; Citrus, 2; Dade,
27; DeSoto, 22; Duval, 6; Flagler, 2; Gulf, 2; Hardee,
28; Hernando, 4; Highlands, 12; Hillsborough, 45; Indian
River, 10; Lake, 38; Lee, 14; Manatee, 34; Marion, 24;
Martin, 6; Okeechobee, 2; Orange, 52; Osceola, 2; Palm
Beach, 4; Pasco, 14; Pinellas, 34; Polk, 96; Putnam, 76;
St. Johns, 8; St. Lucie, 18; Sarasota, 4; Seminole, 14, and
Volusia, 46.

FLORIDA HAS HIGHWAYS

(New Port Richey Press)
Florida possesses 28,000 miles of highways, of which
approximately 5,000 miles are hardsurfaced and 4,500
miles are improved earth roads of sand clay or hard dirt,
a type good for high motor speeds. In 1925 and 1926 the
State Department expended $22,129,165 upon the con-
struction and maintenance of highways and bridges-this
sum exclusive of the millions invested by counties.









FLORIDA

NEW INDUSTRY LOCATES HERE

Standard Motor Equipment Corporation Will
Make Spark Plugs in Plant

(Jacksonville Journal)
Jacksonville has been selected as the location for an
industry which promises to be one of the most important
in this section. The Standard Motor Equipment Cor-
poration, manufacturers of a patented air-cooled spark
plug and ceramic wares, has, it is stated, purchased a 17-
acre factory site on Kings road and the Southern railroad
and will very shortly start the erection of the first unit
of its factory.
This company is headed by C. B. Lozier as president.
Mr. Lozier is a well-known South Florida banker, capi-
talist and business man, and has surrounded himself with
a force of thoroughly experienced engineers, production
men and mechanics.
The product of this company, which is known as the
Rainbow spark plug, is a patented air-cooled plug, which
is claimed to not only improve the operation of any in-
ternal combustion motor, but will also show a material
saving in fuel consumption. The plug has been thor-
oughly tried and tested, and a number of local people who
have installed them in their cars are enthusiastic in their
statements as to the savings shown and the evident im-
provement in the operation of the motor.
The first unit of the plant will, it is claimed, have
around 250 people on the payroll, and will be equipped
with the latest electrically operated automatic machines.
This unit will have a capacity of 7,500,000 plugs per year,
and it is the intention of the company to lay their plans
for the ultimate production of 30,000,000 plugs per year.
The plans also call for the establishment of a ceramic
plant for the manufacture of the porcelain insulators
used in the spark plugs, and also for the making of prac-
tically all kinds of porcelain ware. For this purpose
native clays will be used, as investigation by the company
has shown that practically all of the raw materials for
this work can be obtained within a radius of 100 to 150
miles of Jacksonville.
Offices have been opened by this company in the Bar-
nett bank building.

NORTHERNERS SEEM TO BE INTERESTED
IN FLORIDA'S PROGRESS

(Winter Park Herald)
As evidence that northern people are asking questions
concerning Florida and its possibilities, an article ap-
peared in the "Hotel News," of Boston, Mass., recently,
making note of the fact that Florida's various cities are
actively engaged in construction, which bodes well for
the coming season.
After commenting on one city in particular in Florida,
the article mentions an interview with one of Winter
Park's active winter citizens. "In reference to Florida
and her prospects, we quote from a recent conversation
with Col. A. E. Dick, of Watch Hill, Rhode Island: 'I have
been going to Florida for a great many years. I own my
home there and have invested to a considerable extent in
other properties. The surface of Florida has barely been
scratched and the future holds possibilities beyond the
conception of ordinary people. There may be a few bad
spots, of course-there are in every place-but Florida
on the whole is a mine of great wealth that will be de-
veloped, as sure as the sky is above us.' "


REVIEW 7

FIRST CAR PEANUTS SHIPPED TUESDAY.
FIRST CAR FROM THE SOUTH-
EASTERN STATES

(Times-Courier)
The Greenwood Peanut Co. shipped the first car of
peanuts for the 1927 season Tuesday. This is not only
the first car from Jackson county but from the South-
eastern states, according to advices received by wire in
Greenwood. The farmers raising this car of nuts received
$95.00 per ton.
Indicating the territory covered by the peanut market
in Greenwood it is interesting to note that these nuts
came from the four corners of the territory. Some came
from Graceville territory, some from the Alabama line on
the north, east from Sneads section and south from
around Altha. The entire carload was extra good quality.
They were shipped to manufacturers.
The market, however, we are told, is not as strong now
as when the first car was bought at $95.00 per ton, al-
though the price has not declined to any appreciable ex-
tent. The yield, as reported by the growers, indicates a
big crop in Jackson county this year, the yield being esti-
mated by the growers of this first car on the acreage
gathered thus far as between 30 and 50 bushels per acre.
This is considered a fine yield.
The government estimate on Spanish peanuts this
season is 76 per cent increase over last year. Should this
estimate prove correct there will be some drop in the
price, but with a bonded warehouse in Greenwood the
peanut growers will not lose, as their crop can be stored,
if necessary, and held until the price suits them. There
is no immediate danger of congestion of the market, as
the early marketing might indicate.

LIVE OAK TOBACCO MARKET CLOSED
AFTER SUCCESSFUL SEASON

Receipts Ran Higher Than Expected and Price
Averages Were Good-Farmers
Well Satisfied

(Suwannee Democrat)
The Live Oak tobacco market closed Wednesday and
the managers of the warehouse are highly pleased with
the business they have done here this season. The total
receipts for the season were 550,500 pounds and the
average price was 21 cents per pound, giving a grand
total of $115,650 paid to the farmers of this immediate
section for their tobacco crop.
This report does not include thousands of pounds of
Suwannee county tobacco marketed at Valdosta and
other Georgia markets. The fact that the Live Oak mar-
ket was new and not so well established as some of the
older markets, caused many of the local growers to seek
better prices in other markets, but with the market now
firmly established and the prospects of an increase in the
tobacco acreage next year, the indications are the local
market will take rank among the leading markets of the
tobacco belt.
Expressions from the tobacco growers generally over
the county tend to show that there is a general feeling
of satisfaction among them as to prices that have been
paid by the local market this season. Not only have
prices been good this season, but the production has been
considerably larger than usual, and it has been proved
beyond all question of doubt that the tobacco crop is
one of the crops that is destined to put Suwannee county
in the front ranks among the leading agricultural coun-
ties of the state.









FLORIDA REVIEW


FLORIDA'S RAPID ECONOMIC RECOVERY

(By Howard L. Clark, in Manufacturers Record)
To those who are not fully acquainted with the in-
herent possibilities of Florida, the rapid economic re-
covery it is making following the collapse of the specula-
tive real estate period is amazing. "Florida was down,
but it was never out," paraphrasing the Salvation Army
slogan, and it had in its natural advantages full power
to "come back." In editorially representing the case of
Florida, in which the administrative record of Governor
John W. Martin was discussed, the Mobile (Ala.) Register
said:
"Governor Martin has accomplished much at a time
when Florida was in a state of partial collapse in an
economic sense, when banks were toppling and when
other unquiet factors were weighing heavily upon the
Commonwealth. Florida's recovery from a boom crash
is a rather remarkable fact in the history of American
States, and is something to the credit of the Governor
of Florida that he had some part in making this recovery
possible."
Governor Martin reminds us that the State does not
owe a cent and has $14,000,000 in the treasury. And
this record has been made in spite of the collapse of the
boom and in the face of the advancement made in public
improvements in recent years. The great potential farm
area of the Everglades is being reclaimed, progress has
been made in public educational work at a time when
the economic condition and the rapid increase of popula-
tion brought about a chaotic situation, and highway and
other public construction was carried forward at a re-
markable rate.
In this connection, F. W. Berry, Jr., office engineer of
the State Road Department, informs the Manufacturers
Record that during 1926 contracts were let for 605 miles
of road and 9,276 feet of bridges, at a contract cost of
$11,226,958. The total expenditure of the department,
including contract work, engineering, payrolls and ad-
ministration, was $13,695,592, and this is separate from
county highway work. The State Road Department
awarded contracts for 441 miles of road and 6,875 feet
of bridges, at a total cost of $8,493,565, during the first
six months of 1927, or an aggregate contract cost this
year, up to August 22, of $12,347,117. Total State and
county highway expenditures this year will approximate
$27,000,000. Highway work of such scope clearly indi-
cates that the authorities of Florida are alert to the situ-
ation and are preparing for a greater development of
the State.
Neither have the railroads halted with their plans for
extensions and improvements. The Frisco System, for
instance, has continued to push the rebuilding of its line
from Kimbrough, Ala., down to Pensacola, Fla., 143 miles,
and also to pursue rapid construction of its connecting
line from Aberdeen, Miss., to Kimbrough, much of which
will be ready for traffic this fall. Then, the Atlantic
Coast Line has only lately completed its important con-
nection from Monticello to Perry, Fla., 40 miles, in addi-
tion to following up the construction of extensions from
Thornotosassa to Dade City and from Immokalee to Deep
Lake, both in Florida. The Seaboard Air Line is con-
tinuing its extension work at two other places down the
west coast of the State, and the Florida East Coast Rail-
way is pursuing the construction of an extension of its
Kissimmee Valley division beyond Lake Okeechobee to-
ward Miami. It must also be observed that the Seaboard
Air Line has other extension plans, in addition to those
mentioned, for the purpose of connecting certain lines
for the advantage of through traffic.


General building contracts awarded in Florida during
the first seven months of 1927 had a total valuation of
approximately $85,000,000, which is slightly more than
half of the amount reported for the corresponding period
of the wildest boom days, but nevertheless it is more than
the aggregate value of building contracts awarded for
the whole of 1924. It must also be considered that the
contracts let in the past six months for construction will
be carried out, whereas, following the collapse of 1926,
the cancellation of many contracts, even on work under
way, was heavy.
The magnitude and substantiality of Florida's building
operations at present are outlined in the following review
of some of the major projects under way and proposed:
Florida Portland Cement Company, completing $5,000,-
000 plant at Tampa.
Putnam Lumber Company, Jacksonville, building two
plants near Cross City, Fla., at a cost of $1,500,000.
Gulf Power Company, going forward with a $3,000,000
expansion program.
Miami is spending $2,370,000 on harbor improvements.
In West Palm Beach municipal and general improve-
ment work costing $8,000,000 is under way.
Hollywood's harbor, costing $6,000,000, is under way.
Jacksonville is spending $2,000,000 for power plant
expansion.
At Clewiston, the Celotex Company interests of Chicago
are planting sugar cane on a big scale, and will soon begin
the erection of a large mill. Upon its completion, an in-
sulating board plant is to be erected to use the bagasse.
The Brown interests of Portland, Maine, are going
ahead with the development of a big acreage in the Ever-
glades for the growing of peanuts.
The Putnam Memorial Bridge over the St. Johns River
will be completed in November, 1927.
The Linde Air Products Company plans a $500,000
plant at Tampa.
Work is progressing on the $3,500,000 court house at
Miami.
Contracts were recently let for the St. Andrews Bay
bridges, to cost $1,800,000.
Johnson, Drake & Piper plan a $3,000,000 bridge across
Pensacola Bay.
The Brown-Florida Lumber Company recently com-
pleted a big plant at Caryville.
St. Petersburg completed a $350,000 sewerage system
in July, 1927.
The First Baptist Church, Miami, is erecting a $750,000
building.
The $500,000 Halifax District Hospital in Daytona
Beach is nearing completion.
Coral Gables recently let contracts for a $250,000 con-
vention hall.
A $500,000 municipal auditorium for Miami is pro-
posed.
The $1,000,000 Manatee River bridge from Bradenton
to Palmetto has been completed.
A $600,000 Medical Arts building is being built at
Jacksonville.
The Seybold Baking Company, Miami, recently com-
pleted a big plant.
Volusia county is building a $350,000 court house at
Deland.
A $1,000,000 residence is being erected for James P.
Donahue, New York City, at Palm Beach.
A $1,250,000 municipal hospital is under construction
at Tampa, on Davis Islands.
St. Vincent's Hospital, Jacksonville, is being built, at a
cost of $1,000,000.









FLORIDA

Sisters of the Holy Name of Jesus and Mary, Tampa,
are erecting a $650,000 convent.
Miami Athletic Club completed $1,000,000 club build-
ing.
Dade County Board of Public Instruction, Miami, let
contract in February for $1,000,000 senior high school.
A $1,500,000 hotel on Longboat Key, Sarasota, is near-
ing completion for Sarasota Ritz-Carlton Hotel Company.
A $900,000 Dade county agricultural high school is
being built at Lemon City.
The Florida Public Service Company is paying out this
year $5,000,000 for expansion of its facilities.
The Florida Power & Light Co., after spending
$15,000,000 in 1925, appropriated $35,000,000 for ex-
penditure during 1926 and 1927. The company bought
a 40-acre site on Bay Marble Harbor, Hollywood, for a
pier and fuel oil handling plant.
The Florida Power Corporation recently completed a
25,000 k. w. station near Inglis on the Withlahoochee
River.
A Roman Catholic church, costing about $200,000, is
under construction at Daytona Beach, and many other
churches are being built at other points.
During the first six months of this year, 665 issues of
public improvement bonds, with a par value of $261,456,-
000, were marketed in the sixteen Southern States. Sales
of Florida bonds amounted to $70,445,000, representing
158 issues, placing the state ahead of all others in the
South. The Florida sales included 57 miscellaneous is-
sues, amounting to $32,762,000; 58 issues for road and
street work, aggregating $18,868,500; 34 school bond
issues, par value of $4,929,500, and nine for sewer, drain-
age, water work and similar work, totaling $13,885,000.
All of which shows conclusively that Florida is con-
tinuihg to expand its housing and equipment facilities,
and is laying a substantial foundation for future growth.
Following construction operations, the banking re-
sources of Florida help to picture its present economic
position. In a summary published in the August issue of
"The Florida Banker," Jacksonville, Sidney A. Linnekin
makes a comparison of Florida's financial structure as
indicative of the standing of all the banks, based on 24
of the more important business centers of the State,
which show that for these financial centers the banking
capital, surplus and profits of June 30, 1927, amounted
to $27,689,125, as compared with $23,061,520 on Decem-
ber 31, 1925, and $15,753,684 on June 30, 1924.
Postal receipts are also another indicator of general
business conditions, as business activity in a community
is reflected in increased postal receipts. J. T. Stovall,
Montgomery, Ala., recently made a comparison of post-
masters' salaries, which are based on the percentage of
receipts of each post office, with the same salaries paid
the previous year, and submits the following:
"In 1926 there were 239 Presidential postoffices in
Florida; 22 were raised to that class in that year, one was
reduced to fourth class, 10 offices were reduced in salary,
69 offices remained at the same salary, 62 offices were
raised $100 per annum in salary, 47 were raised $200, 16
were raised $300, 12 were raised $400, four were raised
$500, one was raised $600, one $800 and one $1,500
per annum.
"The 1927 annual postal guide embraces the time from
July, 1926, to July 1, 1927. That takes in a goodly por-
tion of the time that the reaction of the collapse of the
boom was at its worst; also, the period of the disastrous
tornado which damaged Miami and a portion of lower
Florida. Notwithstanding this, we find that Florida has
apparently not only not suffered any loss in postal re-
ceipts, but has actually increased them."


REVIEW 9

Standing of Florida postoffices, 1927, based on post-
masters' salaries:
Number Per Cent


Presidential offices ... ..
Raised from fourth class
Reduced to fourth class
Not changed in salary...
Raised $100 .....
Raised $200
R aised $300 ................
Raised $400 ....... .
Raised $500 ...............
Raised $1,200 ............


2F
.. 2

'i
S. .
7


2



.5 9.8
3
'4 29.02
15 37.25
!8 10.98
9 3.50
5 1.96


.. 1


That Florida is still a Mecca for tourists is shown by
the increasing number of motorists to the State during
the past few months. Analyzing one principal motor
tourist gateway into Florida, one finds that motorists are
entering the state in steadily growing numbers, based on
the statement of motor vehicles (other than Florida) and
passengers passing southward over the Jacksonville-St.
Johns River bridge at Jacksonville. For the seven months
ending July, 1927, there passed into central and southern
Florida over the St. Johns River bridge at Jacksonville
41,496 automobiles with "out-of-state licenses," which
carried 162,231 passengers, as compared with 35,086
automobiles with 138,287 passengers for the same seven
months of 1926, and 27,791 automobiles with 104,358
passengers for the corresponding period of 1925. It may
be of interest to note that during the last three months
the number of motor tourists through this Jacksonville
gateway into Florida has been nearly double the number
passing into the State during the corresponding three
months of 1926, which indicates that Florida's appeal to
the summer vacationists and motor tourists is greater
than ever before.
In conclusion, James B. Nevin, of the Atlanta Consti-
tution, giving a portion of his comment on present con-
ditions in Florida, says, as reprinted by the West Palm
Beach Post:
"Hundreds of millions of dollars spent by 'outsiders' in
Florida-developing and beautifying cities and commu-
nities along the coasts and in the lake regions and expand-
ing establishments of one sort or another-still are there,
even if their erstwhile owners aren't. Florida always will
be a land attractive to tourists-and there is no town,
city, village or community in Florida today that has not
at least one beautiful, modern, up-to-date hotel, built, in
many instances, by get-rich-quick gentlemen who came,
saw-but failed to conquer!
"It is to laugh-and the last laugh is Florida's. It
didn't take long to shake out the small fry and the fly-
by-nights; and now that all of the shaking out has pretty
well run its course, big and little-look at Florida. There
she stands, beautiful, bewitching, even enchanting, with
the most glorious climate imaginable and the finest equip-
ment for the delectation and delight of pleasure seekers
of any state east of the Rocky Mountains!"
But, Florida is not dependent upon its tourists. It is
more than a great health and recreational center. Florida
offers unlimited possibilities in the further expansion of
its agriculture, which last year added $88,000,000 to the
wealth of the State, while its manufactured output, valued
at $267,000,000, and mineral production, valued at $16,-
650,000, as of the census of 1925, further indicate its
economic position among the states of the Union. With
Florida's fast growing population and a further develop-
ment of its natural resources, its wealth creative power
in agriculture, industry and commerce will steadily ex-
pand.









10 FLORIDA REVIEW


HASTINGS POTATO CROP 2,000 CARS

(South Florida Developer)
Further evidence of Florida's promise to become one
of the nation's chief food bases is seen in the 2,000 car-
loads or 375,000 barrels of Irish potatoes produced this
year by the Hastings Potato Growers Association.
This means that the Hastings growers alone are pro-
ducing from their 9,000 acres approximately 1,125,000
bushels of white potatoes-more than a million bushels
of America's most popular staple vegetable.
To obtain this magnificent yield-125 bushels *per
acre-the Hastings Association knows by experience that
it must use fertilizer.
Contract for the delivery of 8,600 tons-amounting in
cash to over $350,000.00-has just been let by the Hast-
ings Growers to the Atlantic and Gulf Fertilizer Com-
pany, of Jacksonville, according to C. Nash Reid, presi-
dent of the company.
The Hastings cooperative has grown from a small plan-
tation business of 1,800 acres six years ago to the plant-
ing and growing of over 9,000 acres in a single season.
Manatee county, another leading potato section recently
discovered, will also begin planting as soon as the season
opens-and expects to ship thousands of barrels during
1927-28.
All of which signifies that the white potato crop has
already become one of the chief industries of the State,
and foretells the time when Florida will play a major
part in feeding the whole United States.

FLORIDA MELON GROWERS EXCHANGE
ORGANIZED AT OXFORD

(Wildwood News)
At a mass meeting of watermelon growers held in the
old school house at Oxford last Monday night, July 25th,
the first unit of a melon growers organization was
formed. The new organization is to be known as the
FLORIDA MELON GROWERS EXCHANGE.
About thirty growers of melon from Oxford, Wild-
wood, Bushnell, Coleman and Summerfield attended.
Farmers representing about six hundred acres of melons
agreed to join the Exchange.
Harry Wynns of Wildwood, W. B. Perry of Oxford,
and Walter Wynns of Bushnell have been selected as
directors. Other directors will be chosen from other
shipping centers where more than fifty cars of melons
will be loaded.
The purpose of this new farmers organization is to
promote the growing of a better class of watermelons in
its territory, to give instruction to its members in order
to improve the quality of watermelons grown in this
territory, and to regulate and standardize the quality and
grade of melons under United States Government inspec-
tion rules shipped by its members, to furnish to its mem-
bers market facilities for the improved distribution and
sale of the melons grown by its members and to render
to its members such other service as may be required in
making the watermelon industry in Sumter, Lake and
Marion counties more profitable to its growers, and to
create an increased demand for melons produced in this
territory, in Eastern and Northern markets.
Any bona fide grower of watermelons, owner of land
on which melons are produced, or individual who finances
a crop of watermelons is entitled to membership in this
new organization.
A board of directors consisting of one director from
each shipping or loading station shall be elected to serve
one year. The rules of this new organization specify


that a label be placed on each melon loaded in each car
and the label which has been adopted will be printed in
three colors showing the picture of a typical southern
negro boy eating a slice of melon with the word SUGAR
MELON printed in large type and the wording, FLORIDA
MELON GROWERS EXCHANGE, printed in smaller
letters. This label is designed to give the products of the
growers of this organization a national reputation for
quality, grade, pack and inspection, and is to be adver-
tised as such to all the market centers in the United
States.
The new organization, through its directors, will make
a contract with the Federated Fruit and Vegetable Grow-
ers, a nation-wide, non-profit sales organization, to handle
the sale and distribution of the entire crop of the ex-
change for the first shipping season of 1928.
Among those who took an active part in the meeting
at Oxford were: G. D. Bridges, H. T. Holton, T. L. John-
son, Harry Wynns, of Wildwood, Walter Perry, of Ox-
ford, and Walter Wynns, of Bushnell. It was decided
to have a series of meetings in various melon growing
sections of Lake, Sumter and Marion counties for the
purpose of acquainting the growers with the necessity
of establishing a better market in a manner that will give
added confidence to the trade and consuming public.
Temporary headquarters for the new Melon Growers or-
ganization are to be established in Wildwood.


POULTRY SHOW TO BE BIGGER THAN
EVER IN COMING COUNTY FAIR

Premium List Virtually Finished-138 Prizes
Donated-Fair To Open Nov. 22

(Ocala Star)
Indications point to Marion county having a bigger and
better fair this year, according to John A. Talton, secre-
tary and treasurer of the county fair association.
The premium books have been practically completed
and will be ready for distribution-about 3,000-in a
week or so. Prizes totaling 138 have been donated by
merchants and residents in the county, Mr. Talton said,
and additional cash prizes will be added by the fair asso-
ciation. John Matthews, president of the fair associa-
tion, and Mr. Talton have been working zealously the
past few weeks in getting plans in shape for the annual
county fair.
Unusual interest is already being manifested in the
coming fair, Mr. Talton stated, and "everything points
to Marion having the biggest fair in the history of the
association."
Special efforts are being made by the fair management
to make the poultry exhibit this year one of the outstand-
ing shows in the fair. Entries, which in the past were
open only to poultry growers in Marion county, will be
open to poultry growers from any section of the country.
Entry fees for Marion county chickens will be 25 cents,
and 50 cents on those outside of this county.
C. F. Harris, superintendent of the poultry department
of the fair, told Secretary Talton that the poultry show
this year would eclipse any ever exhibited here. The
poultry industry, which has grown to be one of the big-
gest assets in Marion county, will be placed prominently
in the head spotlight at the fair, Mr. Talton asserted.

A company has been organized at LaBelle to make rugs
from ordinary Florida palmetto, of which there is a plen-
tiful supply. The material is said to make as fine a
product as the regular crex rugs.








FLORIDA REVIEW 11


POULTRYMEN MAKING ADVANCEMENT

Plan to Sell as Well as to Buy by United Action

(DeLand News)
At the regular monthly meeting of the Haines City
Poultry Association, held last night at the Chamber of
Commerce office, an advisory committee was appointed,
composed of Nelson Carroll, Leonard Daugherty and F.
C. Charbonneau.
The duties of this committee will be to aid the mem-
bers of the association, especially the newcomers to
Florida, and give them advice as to feeding, housing,
treatment of diseases and other matters pertaining to
the poultry industry.
Action was taken to procure a special carton for the
marketing of eggs produced by the members of the asso-
ciation. The eggs sold in these cartons will weigh over
24 ounces per dozen, and will be infertile. They will be
sold at a slight premium over the market price to those
who want the very best obtainable.
Arrangements are being made with local merchants to
handle the supply of fresh eggs produced in and about
Haines City, so that the local housewives will not find it
necessary to buy storage and shipped in eggs except in
extreme cases.
Through co-operative buying, the Haines City Poultry
Association is already saving the members considerable
money, and the association is just starting to do co-op-
erative selling, which will be of further benefit to those
who join the organization. All persons who are inter-
ested in the raising of poultry will do themselves and the
community a favor by associating themselves with this
association.

TOMATOES AND STRAWBERRIES

(St. Augustine Record)
Florida has four months during which it is the only
tomato shipping state. Its competition during that
period comes principally from the West Indies and Mex-
ico. Most of Florida's tomatoes come from the lower
East Coast of Florida.
The tomato crop is one of the most important of the
vegetable crops, not only because of the large amount
shipped fresh, but also because of its extensive use for
canning and manufacture. Only a fourth of the
82,914,000 bushels grown in 1925 entered the markets
for consumption in a fresh state. Five states, Florida,
Georgia, Mississippi, Louisiana and Texas, marketed prac-
tically their entire product for fresh disposal. Nineteen
states made partial shipments of their tomato crops in a
fresh state.
While Florida has four months during which it is
practically the only shipping state marketing fresh toma-
toes, it has only two months during which it commands
the domestic market for strawberries.
Present day marketing of strawberries represents a
notable achievement in both horticulture and rail trans-
portation. In spite of the highly perishable nature of
these small fruits, their sensitiveness to fluctuations in
temperature during shipment, and their inability to stand
storage, the large markets of the country are practically
assured of a continuous supply of strawberries for many
months. They arrive at different periods from widely
scattered producing areas, where growers have succeeded
in developing varieties adapted to the peculiar local con-
ditions of soil and climate.
Strawberries were grown for commercial purposes in
27 states during 1925. The bulk of the commercial crop


subject to rail shipment, however, was grown in certain
small concentrated areas scattered principally through
the more southerly states. The principal areas were
located in southeast Maryland, southeast Virginia, and
southeast North Carolina; the west coast of Florida; the
Hammond district in Louisiana; the Ozark region of
Arkansas and Missouri; two small areas in Tennessee, one
along the Mississippi, the other in the southern part of
the state. These areas combined produced about 60 per
cent of the total commercial crop and originated 80 per
cent of the total carload shipments in 1925.
Strawberries appear first in the south; are shipped
north. As the ripening season moves northward, ship-
ments from southern states is at its height, the movement
of the shipments is reversed and is in a southerly direc-
tion. Thus in the majority of markets, while shipments
may be received over a period of months, they seldom
come from the same direction for any length of time.
For two months the shipments continue steadily out of
Florida.
Fort Lauderdale-Approval of efforts by Congress to
obtain a protective tariff which would safeguard the in-
terests of Florida growers against Cuban vegetable im-
portations, was given at a mass meeting of Broward
county growers, held at Pompano. Addresses by prom-
inent producers featured. Similar meetings are to be
held in other sections of the county.


TAMPA'S CIGAR OUTPUT GAINS
CENT


13 PER


5,000,000 More Cigars Produced in August
Than in July

(Tampa Times)
Tampa factories manufactured 5,000,000 more cigars
in August than they did in July.
Increase of more than 13 per cent in local cigar pro-
duction is shown in figures made public today by the
bureau of internal revenue. The total number of cigars
manufactured last month was 44,948,236 as compared
with 39,670,200 in July.
Receipts from the sale of revenue stamps were $239,-
453.84 for August; $214,388.95 for July.

BANKERS INTERESTED IN POULTRY

(Ocala Star)
One of Bradenton's leading banks is encouraging poul-
try raising in Manatee county by placing pure bred
chickens in the hands of responsible parties for the pur-
pose of starting back yard chicken farms. Many young
people have also become interested through the bank's
plan and are caring for their chickens with the enthusiasm
of youth. Marion county has tried out, with success, the
pig club, the corn club, the calf club, the citrus club, etc.
Why not give the poultry industry another boost by in-
augurating a chicken club?

Several Florida towns have become famous all over the
nation for the products they produce. Tarpon Springs
is noted for its excellent sponges and when celery is men-
tioned one immediately thinks of Sanford. Strawberries
bring to memory Plant City and Starke, and one can
hardly mention the word oysters without thinking of
Fernandina and Apalachicola. Cigars bring Tampa to
mind and paving rock is bringing Ocala into prominence,
while phosphate has already placed Dunnellon and a num-
ber of West Florida towns on the map. Florida is a
great state.








12 FLORIDA

CITRUS FRUIT SALES RULES BY PLEDGER

Directions for Wholesalers, Retailers and Others
Handling Product

(Special to Times-Union)
Tallahassee, Aug. 26.-J. Hinton Pledger, Supervising
Inspector of the Department of Agriculture, has issued
a warning to all peddlers and retailers of citrus fruit and
advises wholesalers and retailers against accepting or
selling citrus fruit that has not been inspected and cer-
tified according to the citrus fruit law. He stresses the
following points:
It shall be unlawful for any person to sell or offer for
sale, transport, prepare, receive or deliver for transpor-
tation or market, any citrus fruit between the 31st day
of August and the 1st day of December in any year,
unless such fruit is accompanied by a certificate of in-
spection and maturity thereof issued by a duly authorized
inspector.
Any citrus fruit that may be found to be immature
shall be seized and destroyed wherever found.
Any person obstructing or resisting a duly authorized
inspector in the performance of his duty is subject to
fine or imprisonment.
Any citrus fruit, while in transit or at destination,
which fails to bear the inspection stamp shall be seized
and destroyed.
Each and every box or crate of citrus fruit shipped
or transported by express, boat, motor vehicle or other
private conveyance shall have affixed thereto the inspec-
tion stamp as evidence of maturity and payment of the
inspection tax provided by law.
Any person violating any of the provisions of the citrus
fruit law shall be punished by a fine of $50 to $1,000,
or by imprisonment from one to twelve months; or by
both such fine and imprisonment.
Parties selling oranges or grapefruit to consumers
must have in their possession an affidavit from a regis-
tered packing house that such fruit is mature as evi-
denced by a maturity certificate, the number of which
must be given, together with the date of issue, as well
as the name of the inspector issuing same. The said affi-
davit must also state that the inspection tax on such fruit
has been paid. When oranges or grapefruit are sold by
peddlers to retail dealers, the retailer will be required to
obtain from the peddlers, or other party from whom pur-
chased, a copy of the affidavit furnished him or them by
the registered packing house from whom he or they pur-
chased such fruit.

JAPAN PERSIMMON GOOD PAYING CROP

(Minticello News)
One day this week Mr. and Mrs. C. M. Wilcox brought
to the News office two fine specimens of the Tani Nash
variety of Japan persimmons. They were very fine in-
deed-large, beautiful fruit and of fine flavor.
These fruit were grown on trees of the native per-
simmon which had been topworked to this variety. The
buds were put in three years ago, and now the trees have
some as many as three hundred or more fruit. This is
an excellent yield for the third year after being top-
worked.
Mr. Wilcox tells us that no insects bother the trees,
that they are easily grown and bear luxuriantly.
Mrs. Wilcox has succeeded in canning some of the
fruit, and says they are very fine in winter. She says
they contain every element of a full meal.


REVIEW


PRODUCTION OF MINERALS ON INCREASE

Florida Leads States in Several Lines of Mining,
Report Shows

(Dunedin Times)
Florida leads all states in the United States in the pro-
duction of a number of minerals, according to the annual
report of State Geologist Herman Gunter.
The output, valued at $17,522,303 shows that the
mineral industry of the state continues to reveal pro-
gressive developments.
The percentage of increase in valuation for the sev-
eral industries was, phosphate, 91/ ; clay, including
Fuller's earth and kaolin, 3 per cent; clay products, 30;
lime and limestone, 40; crushed flint, 50; sand and gravel,
192; sandlime brick, 61; mineral waters, 12, and peat,
ilmenite, rutile zircon and monazite, 66.
There was also a decided increase in the value of face
brick.
Florida, the geologist pointed out, began the commer-
cial production of Fuller's earth for the United States
when a plant at Quincy began turning it out in 1895.
Since that year Florida has continuously held first place
in such production, with the exception of 1924, when
Georgia took the lead. The production of Georgia, Flor-
ida and Texas of Fuller's earth is 85 per cent of that of
the country.
Florida is now the leading state in the production of
ilmenite. That mineral and monazite were recovered
from the beach sands of Mineral City in 1916, and the
first commercial production of zircon was reported in
1922 and rutile in 1925.
The occurrence of these so-called rare earths in the
beach sands, says the report, is unique, and they have
formed the basis of an important mineral industry.
The large increase in the output of limestone again
shows the continued progress Florida is making in the
way of permanently surfaced highways in general con-
struction and industrial lines, Mr. Gunter says. Regard-
ing the production of peat, which increased 31 per cent
in quantity, and 51 per cent in value, that product was
marketed in Florida principally as a nitrogenous fertilizer
filler.
Florida, the geologist continues, is credited with the
marketing of 85 per cent of the total amount of phosphate
sold in the United States. The output from the hard rock
field increased 20 per cent in quantity, which is taken to
indicate better European conditions, since practically all
the hard rock phosphate is exported. Of the total output
in the state, 94 per cent was the land pebble rock.
The state recorded its largest output of sand and gravel,
an increase of 135 per cent in value being shown. The
sand-lime brick industry also enjoyed a satisfactory busi-
ness, increasing 44 per cent in output and 61 per cent in
value.

"SELLING FLORIDA"

(Highlander)
"If the citizens of this state believe in Florida and
know positively why they believe, then everyone of them
will become a missionary to the rest of the United
States."-Nathan Mayo, Florida State Commissioner of
Agriculture. Quite so, and if Mr. Mayo's plan for secur-
ing and disseminating Florida facts as they really exist
proves successful, a wonderful start will have been made
towards "selling Floridans Florida."









FLORIDA REVIEW 13


COTTAGE HILL POULTRY FARM SHOWS
RETURN

Poultry Raising in Escambia County Profitable
Occupation

(Pensacola Journal)
Conclusive proof that poultry raising pays well in
Escambia county is furnished in figures compiled by R. P.
McCartney, of Cottage Hill, on the progress of his flock
during the past ten months.
With an average of 190 birds, Mr. McCartney has real-
ized a total profit above feed cost of $405.65, the earning
power of each bird being $2.13.
Total number of eggs laid during the ten months was
34,770, or 2,897 dozens. Average number of eggs laid
per bird for the period was 183.
A profit of 14 cents a dozen was realized by Mr. Mc-
Cartney during the laying season. Average selling price
was 27 cents, while the cost per dozen was 13 cents.
George Emmanuel, one of the leading boosters of Es-
cambia county's agricultural prospects, points out that
with a flock such as that of Mr. McCartney's, the average
poultry farmer would be able to earn over $10,000 yearly
with a flock of 5,000 chickens.
Mr. McCartney devoted only part of his time to his
flock, being employed in other lines of work.
"You can see from these figures that there is some
money in the poultry business," declared Mr. McCartney.
"We have about six hundred hens now and in another
season expect to raise it to 1,500 and after that the sky
is the limit, for we believe in the hen and you can see
from the above figures that our faith is justified.
"At present we are enlarging our housing capacity and
are putting in a large incubator before the next hatching
season."

FIRST ORANGES AND GRAPEFRUIT WILL
BE MARKETED SEPT. 15

(St. Petersburg Times)
Florida is back into her own once again!
Announcement is made from the Haines City head-
quarters of the citrus fruit inspectors that the early
budded oranges and the earliest of the grapefruit from
the groves may be expected to come into market by Sep-
tember 15 or 20.
St. Petersburg will have one of the first opportunities
to find the juicy grapefruit in the breakfast menu, and to
eat an orange a day to keep the doctor away. Manatee
county for many years has made the first shipments of
early grapefruit, and probably will this year repeat its
performance, and Manatee county groves are just across
Tampa bay from this city.
Pinellas county will be early with shipments, too, as
usual, and will have a crop that probably will keep it in
second place as the shipper of grapefruit, a record made
last season.
St. Petersburg people will acclaim the orange and
grapefruit, the tangerine, the mandarin, the satsuma, the
King's orange with the warty skin and the luscious scarlet
Temple orange probably as never before. All during July
and August they have tried the California cantaloupe, the
Illinois peach and other fruits from afar, and found them
sadly wanting in maturity, natural sweetness and flavor.
Florida has a rigid maturity law, and does not permit
false processes to make her fruits beautiful. This state
has to "produce the goods" for her home people as well as
for the northern markets. Citrus fruit sold this year


must be accompanied by the affidavit of high standard,
properly signed by a recognized and licensed packing
house. If this affidavit is not produced and shown when
requested that is a certain sign that the fruit is not quali-
fied for sale.
Production will go forward earlier this year than last
season, according to information given by J. Hinton
Pledger, supervising inspector. Manatee county and the
lower section of Polk county are expected, he said, to
come first in the market. The inspection office was
opened September 1st. The force of inspectors will
number 125.
Florida has seen a full twelve months of citrus fruit
sales this year. During the period of August, in which
oranges and grapefruit practically disappeared from the
market here, the fine green Tahiti limes produced in the
state have been a luxury much enjoyed.

MOTOR TOURING PROSPECTORS NOW
ENTERING STATE


Are Coming To Look Into Show Windows of
Opportunity

(Cocoa Tribune)
Orlando, Sept. 4.-"Motor touring prospectors" are
coming into Florida to look into the show windows of
opportunity of the state in goodly numbers, according to
the registrations at the Gateway Branch of the Florida
State Automobile Association located on State Route
No. 2 (Valdosta to Lake City road) one-half mile south
of the Georgia line, near Jennings, Fla.
A large percentage of the south-bound tourists who
stop at the Florida State Automobile Association's Tour-
ing Bureau advise Mrs. L. S. Brown, manager of the
Bureau, that they want to look around in certain sections
of the state. Many of them state that it is their first
visit to Florida. They are eager to get the literature of
the section they contemplate visiting, so that they can
inform themselves in advance of their visit.
Absolute impartiality is observed at the Jennings Gate-
way Branch of the F. S. A. A. When visitors stop at the
bureau in response to the large sign advising that A. A. A.
official information service is available, they are asked
to state what section or place in Florida they desire to
visit. They are given accurate touring information as to
the shortest and best route, or where there are several
routes equally good, this information is given them. In
addition, booklets of cities and towns of the territory
along the way furnished by the Chambers of Commerce
are given the visitors.
The Gateway Branch occupies a large space in the
Gateway Hotel. The booklets are attractively displayed
in racks especially built for the purpose. The sign over
the bureau is electrically lighted and information is cheer-
fully given at night for those who want to get an early
start from the hotel in the morning. The demand for
literature about Florida has been so large that another
call to the Chambers of Commerce has gone out for ad-
ditional literature for the bureau.
"Our Gateway Branch at Jennings has demonstrated
the value of having a competent, impartial touring bureau
at the state line to welcome the visitors to Florida and
give them accurate and up-to-date information regarding
Florida," said M. M. Smith, president of the Florida State
Automobile Association. "With the opening of the tour-
ing season we expect to establish other bureaus at the
state line to render a similar service at all of the prin-
cipal points of entrance into the State."









FLORIDA REVIEW


GEO. LANDRESS BUYS WALKER PLANTA-
TION

Made Enough Growing Tobacco on Land Rented
From Place to Buy Homestead

(Lake City Reporter)
A big crop of bright leaf tobacco on rented land,
bringing almost enough to pay for the land, this spring
and summer, was the direct cause of one of the most
important deals in farm land in Columbia county for
some time, consummated Tuesday when George Landress,
postmaster and merchant at Suwannee Valley, bought
the old Walker place at Columbia Valley from the Col-
burn-Cone-Marsh syndicate.
The Walker place is one of the historical pioneer home-
steads in the county and contains 189 acres just south of
and running up to the corporation limits of Suwannee
Valley. This year Mr. Landress had the place rented
and grew 40 acres of tobacco on the place, clearing
enough from the crop to be in position to put over the
deal.
The plantation is one of the most attractive sites for a
rural home to be found in the county. On the west side
of Highway No. 2 is an eminence on which the old man-
sion rests, surrounded by majestic pecan trees. At the
foot of the hill is a splendid spring, while across the road,
on land included in the plantation, is Lake Gordon. The
Walkers were a prominent family in the county 50 years
ago, and their mansion was a center of social life in the
community.
It is reported that Mr. Landress will repair and bring
up the house to modern requirements for a home. He
paid $55 an acre for the plantation.

FLORIDA COMMERCE

(St. Andrews Bay News)
The United States government recognizes forty-five
ports, rivers, canals, bays and other waterways in Florida
as real or potential transportation factors. That water
borne commerce is increasing in Florida is seen when the
1916 total of $242,394,205 is compared with $1,066,-
728,815 in 1926, an increase in ten years of 340.1 per
cent.

COQUINA ROCK SENT TO VIRGINIA
CHURCH

(Times-Union)
Tallahassee, Aug. 9.-A piece of coquina rock, used in
the construction of the historical Spanish Missions, the
ruins of which are found along the east coast of Florida,
and in the building of Fort Marion, at St. Augustine, is
to go to the construction of a church at Pocahontas, Va.,
according to State Geologist Herman Gunter.
The piece of coquina is being sent at the request of the
Rev. Williams, pastor of the Pocahontas Community
church, of Pocahontas, who, in a letter to Gov. Martin,
advised that builders of the house of worship were solicit-
ing each state of the Union for pieces of native stone to
go into a section of the building which will be known as
the Stones of the States. The Governor referred the let-
ter to Mr. Gunter.
The piece of Florida stone sent for use in the church
occurs typically on Anastasia island, near St. Augustine,
the geologist said.


COTTON AND WOOLEN MILLS COMPANY
PAYS $2,000,000 FOR SITE

Five Factories To Be Moved From Massachu-
setts to Near Callahan

(Times-Union)
Plans for the establishment of a cotton and woolen
manufacturing plant at Hamilton City subdivision, near
Callahan, by the Troy Cotton and Woolen Manufacturing
Corporation, became known yesterday with the filing for
record in the office of Frank Brown, clerk of the circuit
court, the transfer of land in the Hamilton City sub-
division from L. M. Hamilton and her husband, B. H.
Hamilton, to the corporation for a consideration listed
as $2,000,000.
The plan for the industrial center includes moving five
mills of the corporation from Fall River, Mass., to the
site for the Florida plant, it was said. The corporation
will manufacture cotton and woolen goods and kindred
products, such as thread and other articles, it was said.
The Troy Cotton and Woolen Manufacturing Corpora-
tion is incorporated for $5,000,000, it was asserted, and
all stock has been sold.
B. H. Hamilton, who resided in North Carolina before
moving to Florida many years ago, is president of the
corporation. He has had wide experience in the cotton
business and was largely instrumental in bringing about
the proposed industrial center near Callahan.
Mr. Hamilton left last night for New York and other
eastern points.
The corporation purchased blocks 1, 2, 3, 4, etc., of
Hamilton City subdivision on July 15, according to the
record in the circuit court clerk's office. The purchase
involves the transfer of large acreage to the corporation
for its industrial site, it was said. Mr. Hamilton has been
working on the plan for more than a year, his associates
said.

NAMING NEW FRUITS IS GIVEN HORTI-
CULTURISTS

(Times-Courier)
When horticulturists develop new fruits or grains by
breeding or crossing of familiar plants they have to name
the products. "Citrangequat" is an example of a name
evolved by breeders for the department of agriculture.
It comes from a combination of "kumquat" with
citrangee." Kumquat is an Americanized spelling of the
name for the Chinese fruit, citrange, that tells its own
story of a fruit that resembles an orange in appearance
with the sourness of a lemon. Incidentally the citrange
is the result of a cross between the ordinary sweet orange
and a Japanese trifoliate orange of no commercial value
and does not resemble either parent. Both these new
fruits are hardy substitutes for the lime and lemon, cap-
able of growing in regions too cold for the ordinary
citrus plants, and in addition are proving of value as
budding stocks for the Satsuma orange.

MAY START CHEESE FACTORIES IN STATE

(Enterprise-Recorder)
John H. Kraft, of the Kraft Cheese Company of
Chicago, states that Florida would be an excellent loca-
tion for several cheese factories. Mr. Kraft is interested
in Daytona Beach real estate and in other parts of the
state and while opening new factories in other southern
states is willing to try a few in Florida.








FLORIDA REVIEW 15


EXTEND AIR LINE SOUTH TO MIAMI

Officials of Company Coming Here on Tuesday
Night

(Jacksonville Journal)
Extension of the Dixie and Northern Air Line route
to Miami, making that city the southern terminus of the
line instead of Jacksonville, as originally planned, has
been announced by W. C. Wakefield, president of the
company, according to dispatches from Detroit, where
headquarters will be situated.
Mr. Wakefield and other officials of the line will visit
Jacksonville Tuesday night, arriving here by the first
plane to fly over the proposed new route which follows a
course from Detroit to Cincinnati, Nashville, Atlanta,
Jacksonville and Miami.
The ships to be used when the service is launched on
its regular schedule November 1 will be the huge Ford-
Stout all-metal monoplanes with three motors. One
round trip will be made every week and the approximate
flying time from Detroit to Jacksonville will be 10 hours
in the air. The Miami link will add slightly more than
three air hours to the schedule.
The ship bearing the company officials will reach Jack-
sonville Tuesday night at 6 o'clock, the Chamber of
Commerce has been informed. Several Detroit business
men will accompany the Dixie and Northern officials.
Stops will be made in the cities which will be stopping
points for the planes when the service is begun and at
Brunswick and Savannah as well.
E. P. Owen, Jr., manager of the Chamber of Com-
merce, is planning to receive the heads of the new trans-
portation line when they reach this city.

LEE COUNTY EXPECTS EARLY WINTER
CROP

(Tampa Times)
Fort Myers, Sept. 8.-A survey completed by County
Agent C. P. Wright shows approximately 2,300 acres of
peppers, cucumbers, tomatoes and eggplants to be planted
during the next month. Indications point to a healthy
early winter crop of vegetables in Lee county. The late
crop is expected to cover another 3,000 acres, exclusive
of still later plantings of potatoes and watermelons, the
farm agent said.
The agent's survey shows that at least 800 acres of
peppers alone will be planted for the earliest markets.
This year's produce will also include 100 acres on Pine
Island, made accessible by the new road and bridge across
Matlacha Pass recently completed by the county. The
remainder of the early winter crop acreage will be divided
into approximately 200 acres on Sanibel Island, 1,200
acres in the lona district, and 800 acres in the remainder
of the county.

GADSDEN TOBACCO TO BE TRANSPORTED
TO PEORIA, ILL., BY TRUCK

(Lake City Reporter)
Greenville, Fla.-Six large white motor busses passed
through Greenville recently, en route from southern
Florida to Havana, Gadsden county. These busses, which
have been used in conducting passengers to the Clear-
water district, have been purchased by one of the tobacco
companies of Gadsden county and will be loaded with
tobacco at Havana, for transportation to Peoria, Ill. It is
thought this mode of transportation will be cheaper and
for the better handling of the product.


BRANDON MILL & ELEVATOR CO. OPEN-
ING PEANUT MILL

Will Afford Reliable and Competitive Market
for Peanuts From Wide Territory-
Ready in Two Weeks

(Times-Courier)
It will be learned with a great deal of interest that the
Brandon Mill & Elevator Co., of this city, is installing
a peanut shelling mill at their plant on South Madison
street on the L. & N. railroad. The shelling plant will be
in operation in about two weeks.
This peanut shelling plant will give Marianna a market
which has been needed here for years, and the progres-
sive spirit of Mr. W. S. Brandon, manager of the Brandon
Mill & Elevator Co., in putting in this expensive
machinery in the face of spirited competitive buying of
peanuts in this section, just shows the great confidence
he has in Marianna, Jackson county, and this great sec-
tion of West Florida.
With a modern shelling plant, such as this one will be,
can not but help manifest itself in boosting the price of
peanuts to the farmers who grow them, and we under-
stand that every available accommodation will be offered
the farmer for handling his peanuts when he brings them
to this city.
Mr. J. T. Stephenson is now buying peanuts for the
Brandon Mill & Elevator Company.

Here's an idea from the weekly bulletin of the Florida
Public Utilities Information Bureau: "Raising 120
bushels of sweet potatoes to the acre and shipping them
in carload lots to the northern markets has convinced
farmers near Milton that the old Florida sweet potato
is just about as good a crop as any other. Sweet potatoes
have been overlooked in this state in the past few years."

FLOATING HOTEL TO OPERATE, BRAN-
FORD TO GULF COAST

(Crystal River Herald)
It was learned here Monday that the Suwannee River
Gardens Corporation, which began the erection of a large
hotel on its property on the Suwannee river, six miles
above Branford, last fall, is contemplating putting a float-
ing hotel on the river, with the intention of operating be-
tween Branford and Cedar Key on the Gulf. It is stated
that this unique hotel intends to cater entirely to the
tourist trade, and will afford an excellent opportunity for
northern people who desire to spend a few months in the
South during the winter to enjoy all the pleasures of
hunting and fishing and at the same time view the beau-
ties of the scenery along the Suwannee river from Bran-
ford to the Gulf coast.
No definite date has been set for the beginning of the
project, but it is understood that the floating hotel which
was operated on the coast at Tampa during the past year
has been purchased by the company and will be put on
the Suwannee river some time during the coming winter.
The directors of the Suwannee River Garden Corporation,
it is stated, have decided that the floating hotel will prove
more successful as an advertising medium for this section,
and as a source of revenue, than the large hotel originally
planned to be erected of their property. However, those
who are closely in touch with the situation are confident
that the hotel project has not been finally dropped and
that it will eventually be completed.









FLORIDA REVIEW


SUNNILAND FARM PURCHASED BY G. W.
GOSS, WHO WILL RAISE FINE
PIGEONS AND RABBITS


Will Do Some Farming on Small Scale, He Says,
But Will Concentrate on Breeding
of Animals

(Pensacola News)
Sunniland Farm, with its pigeon loft, one unit of a
series of lofts to be built as the farm development grows,
and a combination garage and workmen's apartment, a
portion of the lower floor of which is given over to two
rooms for the preparation of squabs for market, is taking
form a few miles north of Pensacola on the Palafox High-
way and is attracting much attention.
Sunniland Farms is the pet project of G. W. Goss, a
retired banker of Chicago, who came to Pensacola about
eighteen months ago and is now making his home at 1205
East Blount street. Mr. Goss purchased this home short-
ly after his arrival in Pensacola, but he said this morning
that it is his intention to build a home at Sunniland Farm,
and he is reserving a portion of his acreage facing on the
highway for this purpose.
The first unit of the pigeon lofts has a capacity for 480
pairs of pigeons, or 960 birds, and Mr. Goss intends to
use young birds of the best breeds as the nucleus for his
pigeonry, 100 of which are expected to arrive in a few
days from the Palmetto Lofts of Sumpter, S. C., and 100
a few days later from the Van Buren Lofts, at Belle-
ville, Ill.
Sunniland Farm is beautifully located, and while Mr.
Goss will do some farming on a small scale as his plans
mature, he will concentrate on the breeding and commer-
cial marketing of pigeons and rabbits, and believes that
the profits from these will more than justify his invest-
ment.
"When I came to Pensacola from Chicago about 18
months ago I was seeking a climate that would be bene-
ficial," said Mr. Goss. "I had suffered for some years
with rheumatism, and having retired from the banking
business I determined to find a climate that suited me,
if I could. The Pensacola climate and the Pensacola
water have made me a well man, and now that my health
is good I am naturally looking around for an occupation.
"I have chosen to raise pigeons and rabbits not only
because I believe that these will be commercially profit-
able, but because as a boy I raised both, and learned to
love the work.
"When I conceived the idea of creating a farm such as
I hope to make Sunniland Farm, stocking it and locating
on it pigeon lofts and a rabbitery, I had no real concep-
tion of how commercially profitable this might be, but I
made a study of what California has done in this way and
I found that there is money in both.
"California leads the United States in pigeon and rabbit
breeding and marketing, and the government gives as the
sales value of rabbits in 1926, in Los Angeles alone, as
$1,000,000. This is a stupendous amount of money for
rabbit meat, but this is not all of the profit, for the rabbit
skins have a fine sale, too.
"Squabs really came into popularity very largely
through the tourist trade in California which was at-
tracted from the east, where the birds are very popular.
Florida attracts this same class of tourists, and in South
Florida, and particularly on the East Coast, there is a
fine market for squabs.
"In 1926 the average price per pound for pigeons was


73 cents. The birds are now selling at 50 cents, and in
the winter will sell as high as $1.00 per pound.
"But breeding and selling pigeons and rabbits is just
like anything else. Business administration enters into
the marketing. But what California can do, Pensacola
and Escambia county can do. We have every opportunity
here and I expect to establish pigeon lofts and a rabbitery
which will increase until two years from now, if you visit
Sunniland Farm, you will see a series of pigeon lofts and
many rabbit houses, all being conducted as a commercial
enterprise, if my plans are carried out, and I intend to
carry them out, as this is my pleasure as well as what I
hope to make a profitable venture.
"Pensacola has every opportunity for development of
which the climate and the water are no small part. Now,
with hydro-electric power available, so that one may get
electrical connections, this section of Escambia county is
sure to grow, and Sunniland Farm will grow too, I feel
very sure, with pigeons enough for Pensacola, if they
want the birds, but the chief market found in South
Florida and the larger cities of the north and middle
west."


ORR TO MANAGE SOUTHERN NATIONAL
POULTRY SHOW

To Be Held in Auditorium at Orlando, Florida,
December 7 to 10

(Winter Park Herald)
D. Lincoln Orr, manager of the Madison Square Garden
Poultry Show, who also last year managed the poultry
show at the Sesquicentennial, Philadelphia, the poultry
show at the New York State Fair, Syracuse, and many
other successful poultry shows, has been secured to man-
age the Southern National Poultry Show, Orlando, at the
municipal auditorium and annex, Orlando, December 7-10.
With him as manager will come J. W. Ott to serve as
secretary of the show. Mr. Ott has been secretary of the
Madison Square Garden Poultry Show for the past eight
years. D. Lincoln Orr and J. W. Ott are the outstanding
show managers of America, and the coming of these two
men to handle the show in Orlando establishes its national
importance and insures its success.
President Earl W. Brown and Secretary Karl Lehmann,
of the Southern National Poultry Show, feel that the
associating of these men with this show at Orlando is the
greatest single achievement that could have come this
year. Their coming to manage this show is on a three-
year basis, for they will establish policies and secure a
prestige that will be cumulative in its effect.
It was not easy to secure these men, because the South-
ern National Poultry Show precedes the Madison Square
Garden Poultry Show by only a few weeks, but they
realize the importance of this great show to the poultry
industry of the south and feel that they want to make a
contribution to the upbuilding of this important event.

The motorist who has not visited Florida for a couple
of years will be surprised this season at the absence of
detours. A couple of years ago it was impossible to go
any great distance on Florida roads without having sev-
eral detours to contend with. Today the motorist can
travel across the state, or lengthwise of it, and not have
to detour one foot. The roads that have been constructed
by the State Road Department, to say nothing of those
built by the different counties, makes motoring a joy in
Florida.




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