• TABLE OF CONTENTS
HIDE
 Picnic time in Florida
 Main






Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00030
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00030
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Picnic time in Florida
        Page 1
        Page 2
    Main
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
Full Text









jtortba hbi tt

PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA


AUGUST 13, 1927


No. 6


TABLE OF CONTENTS


Picnic Time in Florida (Editorial) .. ....... ...........
West Florida Is Supplying Choice Yields ........ ...........
Some Real Grapes Grown Near Here.............................................
F lorida F ruit i E u rope ..................... ..............................................
Italy Tomatoes Being Imported ....................... ..................
Turpentine Ad D rive Planned ............ ........ .. ....................
W hat Cooperation W ill D o ........................... ... ........... ............
King Oranges Kept Well Covered with Dry Sand ............ ..
Exotic Fruits A re D displayed ..................... ... ...............................
How Long Will Florida Continue This Foolishness .....................
The Blueberry ................ ...... ......... ..... ...... .. ....... ...... ...
Escambia Grapes Bring 14 Cents Pound Net ... .......................
M money in Satsum as ....................... ................... .... .................
700,000 Cases Grapefruit Are Season's Pack .............. .........
Appetite Increased and Nutrition Aided by Oranges in Diet.......
W ool Growers Sell Clip for 36.35..... .....................................
Florida the Health State of the Union................ .................
Illinois Hog Breeders Coming South to Propagate Porkers .......
Tract Set Aside as Refuge for Birds.......................... ... ...... .....
Faith and Dollars........................................ ..............
Velocity of Stream Measured by Chips... .................. ...................
American Fibre Company Lets a Plant Contract ...................
Colored Film to Advertise Florida Afar................................ ...
Florida Farmers Should Grow Onions ............ ...............
Holt and Daboll Succeed with Ducks... ..............................
T he Cost of State G overnm ent .................... ..................................
Sum m er Tourists Brought to Florida...... ........................................


Tomato Record Made by State ................ ..............
Sees Citron as Best Bet of District ..................................
Surveys Bring Many Factories ... ....................................
Arkansas Party of Over 100 to Come in August...........................
Big Airways Firm Formed ........ .... .................................. ...
Sand Company New Industry for Oseola..................................
Second-Growth Tim ber in Florida. .....................................................
P ro d u cin g F eed ............... ........................................... .. .. ..............
3000 Florida Acres Planted in Tobacco.................... .............
Ships Cattle to Oklahoma .......................... .................................
Tract Sold for Slovac Colony at Shell Bluff ...................................
World Figures on the Dairy Cow...............................................
W working Out Old Spanish Trail .... ..........................................
O u tlets for Ice C ream ...... .. ................................ ..............
Two Months Free Rent Offered by City Apartments.................
A M market Close at H and. ........................ .................................
Dairy Imports Reach New Post-War Level.....................................
West Coast Railroad Facilities Expanding Rapidly with Build-
ing ................................. ........... ........... .................................
Manatee County Has 34 Dairies Operating Daily............................
Average American Is Found to Consume 55 Gallons Milk and
17 Pounds Butter a Year.............................................
How the 116,505,395,000 Pounds of Whole Milk Produced in
1925 Were Used............ ... .......................................
W est F lorida C rops........................................ .................................
Territory West Ocklocknee River To Be Tick-Free by Sept. 1......
Suwannee Watermelon Season Ends ..........................................


PICNIC TIME IN FLORIDA
By NATHAN MAYO


T IS PICNIC TIME IN THE LAND. And
who does not like to go? Just now, in
every county and almost every neighbor-
hood in the state, the people are gather-
ing to share in these pleasure-giving affairs.
The best the land affords is always provided
for dinner. That fine old American staple, fried
chicken, is usually the mainstay of the feast.
Cold sliced ham, roast beef, pies, cakes, jellies,
jams, preserves, and every imaginable "acces-
sory" are there to balance and round out the
menu. Perhaps an old-time barbecue has pro-
vided its luscious offering of beef, pork and
mutton-the most delicious meat that human
cookery can prepare.
These country picnic dinners of our people
approximate the very highest expression of
American hospitality. In no other way do we
so clearly demonstrate the perfection of our
cooking and the whole-hearted genuineness of
our rural social life.
Sometimes I wonder if we fully understand
and appreciate the spirit and meaning of these
country picnics and how truly and well they
reveal some of the contrasts in our national life.
The country man loves to give these picnics
and barbecues and invite everybody to come
out and help themselves. City folks accept the
invitation and enjoy it to the full-but bring
no baskets. How often is the compliment re-
turned? Do farmers get many pressing invita-
tions, issued by the city man, to come into town


and partake freely of the bounties spread?
Very seldom indeed do we hear of the city folks
giving the country folks a picnic.
Even the personal hospitality between city
and country friends is found largely on the side
of the ruralist. It is a very common thing for
the townsman to visit his friend on the farm for
days, revel in the good "country cooking," the
fruit, the watermelons, enjoy the hunting and
other rural sports. All goes merry as a mar-
riage feast; dull care is banished and not a
trouble agitates the breast of the happy guest.
But do we see the picture reversed-do the
actors swap roles? How many farmers come
into town, put up at the homes of their city
friends, eat and sleep there and spend a week
taking in the theatres, movies and other city
amusements, at the expense of their hosts?
This is written, not to engender bad feeling
between city folk and farm folk, but solely for
the purpose of pointing out some of the con-
trasting customs customs which we believe
should be harmonized. What we need is a
MORE SYMPATHETIC RECIPROCITY BE-
TWEEN CITY MEN AND COUNTRY--A
RECIPROCITY WHICH WILL APPLY TO
BUSINESS, POLITICAL AND SOCIAL LIFE.
UNTIL WE HAVE THE CONTACTS BE-
TWEEN URBAN AND RURAL CLASSES ES-
TABLISHED ON A BASIS OF COMMON
UNDERSTANDING AND MUTUAL HELP-
FULNESS, WE ARE NOT GOING TO BRIDGE
THE GULF THAT LIES BETWEEN THEM.


Vol. 2









FLORIDA REVIEW


WEST FLORIDA IS SUPPLYING CHOICE
YIELDS

Blueberries, Grapes, Melons, Sweet and Irish Potatoes
Being Shipped by the Carload

(Pensacola News)
Carload shipments of grapes began moving from West
Florida today, the first of these to go out from Caryville.
West Florida is shipping watermelons, grapes, blue-
berries; heavy shipments of Irish potatoes have been
made, with Escambia county leading; sweet potatoes are
moving, and package shipments of cucumbers, beans,
corn and other produce have been made.
Watermelons lead in the number of carloads, 296 cars
having already moved over the L. & N. and its P. & A.
division, with 100 more cars expected. Grapes will reach
from twelve to fifteen cars; blueberries will begin to move
soon in carload lots; it is estimated that from seven to
eight cars will be handled. More than 40 cars of sweet
potatoes are expected, and already package shipments of
truck crops have been made.
One car of poultry has already been shipped and an-
other car is moving today, and thousands of dozens of
eggs have been shipped. Escambia county has taken the
lead in both of these shipments.
Irish potato shipments from Escambia county alone
totalled more than 40 cars. Escambia county leads West
Florida in its Irish potato crop.
The carload shipments of vegetables and fruits follow
package shipments which have been moving for weeks,
blueberries alone having brought prices as high as $12
per crate, with net returns of between $8 and $9, and
watermelons having netted good money to the growers.


SOME REAL GRAPES GROWN NEAR HERE

(Dunnellon Truth)
J. F. Cocowitch and G. W. Neville have a fine vineyard
west of Dunnellon from which a large crop is now being
picked. There are many vineyards in Marion county, and
especially in the Dunnellon territory, but it is doubtful
if any better quality can be found anywhere than is now
coming from these vines. This is the third year the vines
have yielded, and although the recent dry spell cut down
the yield it is estimated that the two acres in the patch
will yield two thousand pounds of grapes. There are 984
vines this year and they have been fertilized only once.
They are of the California variety and are exceptionally
sweet. O. K. Anderson, who has charge of the vineyard,
finds a ready local market for the grapes.


FLORIDA FRUIT IN EUROPE

(Tampa Tribune)
In an editorial a few days ago The Tribune inquired
whether the several citrus marketing concerns of Florida
were paying due attention to the important phase of ad-
vertising, or were, in effect, keeping the superior qualities
of Florida fruit secret from much of the world.
"Florida citrus is by no means being kept a secret in
Europe as far as the Florida Citrus Exchange is con-
cerned," John Moscrip, advertising manager, advises us.
The annual report of the Exchange reports phenomenal
success in the first year's intensive development of Euro-
pean markets, with a 1325 per cent increase in volume of


sales of Seald-Sweet grapefruit. Nine countries in Wes-
tern Europe have been entered by the Florida fruit and
their larger markets have been intensively worked. Much
heavier exports, at reduced freight rates, are anticipated
next season. The report further comments:
The development of foreign markets for Florida grape-
fruit is but one of the phases of merchandizing activities
which is necessary to forestall possible disaster from the
prospective increase in the Florida crop. Effort was made
by the Florida Citrus Exchange to obtain the cooperation
of other operators in the formation of an Export Associa-
tion for the development of these markets for Florida
grapefruit. This Exchange proposal was rejected. The
sales possibilities of European markets are too great,
however, to overlook. The Florida Citrus Exchange has
therefore, in spite of the refusal on the part of other
operators to cooperate or assist, proceeded with the de-
velopment and exploitation of markets in Western Europe
for Seald-Sweet Florida grapefruit.
It is of vital importance that the citrus growers agree
almost unanimously upon some definite plan of market-
ing, whether or not it be the Exchange plan.
Only by cooperation, under whatever title officers and
plan, can the growers profit.


ITALY TOMATOES BEING IMPORTED

Increased Production in South Florida Inadequate to
Supply United States

(St. Petersburg Times)
Despite the increased production of tomatoes in Mana-
tee county and other South Florida sections where truck-
gardening is yielding big dividends, the United States is
continuing to import large quantities of this vegetable,
according to reports from the United States Department
of Agriculture.
Italy has monopolized this import market for the cur-
rent year from January to May, inclusive, sending more
than 99 per cent of the tomato produce imported during
this period, the report shows.
The United States total imports of canned tomatoes
and tomato paste were valued at $1,710,969, of which
Italy furnished $1,703,812.
Imports for May raised the national figure to 17,173,578
pounds of canned tomatoes for the first five months of
1927, while tomato paste for the period totaled 4,338,854
pounds.
Records for May show Italy sending all the tomato
paste received during the month, 814,628 pounds, while
this country sent 2,454,481 pounds of canned tomatoes
during May, but 4,000 pounds less than the total figure.


TURPENTINE AD DRIVE PLANNED

(Palm Beach Post)
DeFuniak Springs, July 23.-(INS)-Georgia, Florida
and Alabama turpentine operators will conduct a $1,000,-
000 advertising campaign for turpentine and other naval
stores products, according to an announcement here.
To raise this amount, an assessment of a few cents on
each barrel of turpentine will be made, to be distributed
according to the dictates of a special advertising and
publicity board.
Substitutes for southern turpentine have made such
inroads on the market that an educational campaign will
be launched to stimulate naval stores markets.








FLORIDA REVIEW


t4iriba 3aRtticr

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO...... ... Commissioner of Agriculture
T. J. BROOKS .............. Director Bureau of Immigration
PHIL S. TAYLOR..................... ...... Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be mailed tree to anyone upon request.

Vol. 2 AUGUST 13, 1927 No. 6

WHAT COOPERATION WILL DO

(Milton Gazette)
Indicating what can be done for the betterment of the
producer, farmer and fruit grower, through real co-
operation, it is interesting to note that while the harvest-
ing season is well past the middle, the price of Santa
Rosa county's famous Rabbit-eye blueberry is still going
strong on the New York market at $12 per crate, or fifty
cents per quart, wholesale. This price is being received
this year, whereas heretofore, with haphazard system of
marketing, the price of berries often dropped to a point
that would not cover carrying charges. This season, how-
ever, the Santa Rosa and Okaloosa county blueberry crop
is being marketed through the Producers' Association,
with headquarters at Crestview. The head of this Asso-
ciation has not only kept in close touch with the market,
but through him and other members of the Association
the pack this year is the best that has ever been sent out.
Instead of using the rough wooden boxes such as have
been used heretofore, the crop this season is being mar-
keted in an attractive paper box, printed in two colors,
giving the name of the Association on each box, which is
a guarantee of quality, and also picturing the blueberry
in a way that invites a trial order, at least. Under these
conditions it is not strange that the price of the blueberry
has held strong at a hitherto unheard-of price. What is
being done in the way of marketing the blueberry can.
doubtless be done with practically every other product
grown by Santa Rosa county farmers. For, while the
world must continue to eat, it takes a close watch of the
market, an attractive pack, and a guarantee of quality,
to secure the best prices. With these, there will be little
danger of failing to get a fair price for Florida produce.

KING ORANGES KEPT WELL COVERED
WITH DRY SAND

(Lake Wales Highlander)
The Highlander enjoyed some very fine King oranges
this week, the gift of Prof. and Mrs. T. G. Lee, of Babson
Park. The oranges were picked the latter part of March,
but were as fresh as the day they were taken off the tree
and so ripe and full of juice that it was quite a task to
eat them.
Mrs. Lee had buried them in dry sand and reports that
they kept very well indeed. Oddly enough, just a few
days ago some of the Tampa Times clippings of "forty
years ago" told of the same thing being tried, and recom-
mended by some old citizens of Tampa in 1887. Mrs.
Lee says that to make the thing a success the sand must
be well dried and there must be no dirt, just the clean
sand.


EXOTIC FRUITS ARE DISPLAYED

Mulgovia Mangoes and Tahiti Limes Are Shown by
J. A. Wyberg

(St. Petersburg Times)
Mulgovia mangoes which bring a price as high as 60
cents each, with a fragrance like a June rose, and Tahiti
limes as large as lemons from the southern counties of
the State, attracted attention in the new store of J. A.
Wyberg, 321 Central avenue, Tuesday.
"Some of the finest mangoes are grown in St. Peters-
burg," said Mr. Wyberg. "I have received them from
the trees of Frank Harrison. These huge fruits, grown
from budded trees, are four times the size of the ordinary
mango and are very fine in flavor and texture.
"Pinellas peninsula seems especially well adapted to
the growing of the various kinds of mangoes, and despite
the frost of this year, while the trees were in blossom,
there is a fair crop now. We have the kidney mango, and
the fine apple mango, rather round in shape, the Mul-
govia and many other varieties. Florida is not shipping
many mangoes, because the demand for the fruits is
active here at home. But I believe the day will soon
come when mangoes will go out of the State in train-
loads."
The Tahiti lime is green and quite large. It is seed-
less, and is selling at 30 and 40 cents a dozen, according
to size. The lime, like the Florida grapefruit, acts as a
neutralizer for acidic conditions, and is superior to the
lemon in this respect. For this reason there is an enor-
mous demand for limeade here.
The Florida cantaloupes have the big advantage of
maturity when picked, and for this reason the home-
grown cantaloupe is in high preference over those from
the far west.

HOW LONG WILL FLORIDA CONTINUE
THIS FOOLISHNESS?

(By A. W. Newett, in Groveland Graphic)
Florida raises as good tomatoes as are raised in any
part of this known world. Yet Florida makes no effort
to preserve the big crops they raise by canning. Florida
pays the freight on her tomatoes out of the State to find
a market for them and then turns right around and buys
Maryland tomatoes in cans to eat, herself, paying the
freight on them to come into the State. Florida sees a
big crop go to waste in the fields for lack of a market,
and within three months is buying that same kind of a
commodity in cans, which she raises so bountifully her-
self, from another section of the United States. What
greater folly than that? Ask me another. Are Florida
farmers simply working for the railroads? Will Florida
farmers ever, ever, wake up? Or Florida business peo-
ple, for that matter, to these opportunities?
Kight and Jones, at Center Hill, started a little canning
operation this spring to see what they could do. They
put up something like 3,000 cans of tomatoes in just as
fine manner as Maryland or any other State would ever
think of putting up; neatly labeled; excellent fruit used
for canning; in fact, all one could ask for. They pre-
sented samples to Senator Edge, of the Edge Mercantile
Company, and asked him if he could use a few hundred
cans. Mr. Edge carefully inspected their product, opened
several cans, found the fruit all one could ask for; in
fact, "better than many Maryland tomatoes," Mr. Edge
said, and asked them how many cans they had. "About
three thousand," they replied. "I will take your entire
output," Mr. Edge told them. There's your answer.








4 FLORIDA REVIEW


THE BLUEBERRY

(Jasper News)
The Florida, or "cluster" blueberry, is shipped from
Florida to the markets in carload lots. It is true that
only a few carloads are shipped each season, due to the
fact that the cultivation of the blueberry is a very recent
thing, but the profits to be realized in the sale of the
smallest but best of all fruits is so encouraging that ex-
tensive plantings are being made each season, and ere
long Florida blueberries will be going to market by train
loads.
Talking about the blueberry, the Florida Farmer maga-
zine says:
"If we could believe all we hear and read about the
marvelous possibilities of this fruit we could easily look
forward to the time when everybody would own a blue-
berry grove and sit on the front porch and watch the
sheckels roll in.
"The surprising part of it is, if we have been correctly
informed, that the most of the things that have been said
about this berry is true, and that nothing can stop it from
becoming an important if not the leading fruit crop of
western and northern Florida.
"To the average northerner the mention of blueberries
brings to vision small squat plants growing in wild pro-
fusion in swamp and plain. Back-breaking work to pick
them, but oh, how delicious the fruit! If one be diligent
he can pick a bushel in a day by hand, or if not particular
about the cleanliness of his pick, he can garner three or
four bushels with a picker that scoops berries, ripe and
green, leaves and stink-bugs from the vines at one fell
swoop.
"But this is not the Florida blueberry. You do not
bend the back down here. For this berry grows on trees.
Many of them you can reach from the ground, but you
have to use a ladder for those in the tops of the trees.
Gathering Florida blueberries is berrying de luxe.
"The Florida blueberry has no diseases nor insect pests.
It does not have to be coddled like practically all other
domesticated fruits. It requires no fertilizer. In fact,
we have been told, fertilizer is actually injurious to the
tree. It will withstand the coldest recorded weather of
northern Florida and appears not to suffer from drouth."

ESCAMBIA GRAPES BRING 14 CENTS
POUND NET

GOOD NORTHERN MARKET

(Milton Gazette)
The Winona Farm of Escambia county is shipping
grapes to northern, eastern and western markets, which
have been reached weeks ahead of California, with the
Carmen variety, bringing 14 cents a pound, net. Already
190 crates have been shipped, bringing 17% cents, the
net return of 14 cents received after all picking, handling
and shipping charges have been paid.
F. M. Billing, who, with Walker D. Willis, owns the
farm, said last night that returns from the crop have
been very satisfactory. Mr. Billing is manager of the
Winona, and has shipped 190 crates of grapes so far, with
a large amount yet to reach the market.
"We beat the California grape growers by some
weeks," said Mr. Billing, "and are five weeks ahead of
our own shipments last year. We have found our best
market in the middle west, but have made sales in the
north and east."
The grapes are taken from 900 vines which have
reached full maturity, a total of 4,500 vines making up


the vineyard. All grapes are being marketed in package
shipments and are of very fine variety. The Carmen
keeps and ships well, reaching the market in excellent
condition.
Last year the Winona Farm raised a large quantity of
grapes, but an effort was made to ship a carload, which
did not prove satisfactory, as shipments were late and the
grapes did not reach the market in time to beat the Cali-
fornia product. This was partly due to the backwardness
of the spring last year.
"We were five weeks ahead of our own crop, which
was very late last year," said Mr. Billing, "and the early
season placed our grapes on the market way ahead of the
California growers, resulting in good sales and prices."
The Winona Farm is not the only one in West Florida
which is making good sales. The fact that the growers

of this section can reach the market ahead of California
is being recognized as an asset which will eventually
work to great advantage to growers of West Florida, and
the acreage to grapes is increasing each year.
Not only do the grapes ripen much earlier in this part
of the South than on the Pacific Coast, but the railroad
haul is much shorter, making it possible for the grapes to
reach the market in fine condition.
The Carmen variety not only grows well, but keeps
well, making a good pack, and is a sweet, juicy table
grape.

MONEY IN SATSUMAS

(Lake City Reporter)
The following from the Pensacola News is a very inter-
esting story of how one man, a Canadian, totally unac-
quainted with Florida when he moved to the State, made
a success in Satsuma orange growing. It might apply
equally well to Columbia county.
One thousand Satsuma trees, only half of which are
in bearing, were worth to one Escambia county grower
$1,200 last year, and he expects the grove to yield re-
turns this year fully equal to last. The returns are for
"off years." Last September's hurricane partly stripped
the trees, and last winter there was a hard freeze. But
the grove came through in fine shape, and if Fred Barber
had a really large grove he would be a rich man today.
As it is, on his small farm in the northern part of the
county, he makes enough money on his Satsumas alone to
support his family of five, and whatever else he can make
is "velvet."
This farmer came to Florida from Canada. Again and
again he has been cited by newspapers and magazines of
the State as an example to be followed. Yet he has only
a small farm and makes only a living. But it is not the
size of the farm nor the amount of money that is made
that has attracted attention.
It is the fact that this Canadian farmer, coming to a
land where conditions are entirely unlike what he had
ever known before, by dint of study and hard work, has
been able to build up something that is permanent here,
and that has grown in value each year.
Fred Barber, after only a few years in Escambia
county, is making money on his Satsumas because he has
learned that this crop-like any other successful crop-
needs cultivation. His grove is carefully cultivated, and,
because he knew nothing about growing Satsumas, he has
learned from every possible source-the county agent,
the extension division of the Bureau of Agriculture, the
Gulf Coast Citrus Exchange-in every possible way he
has found help, and he has fought a fight that has in-
cluded warfare against storm damage, freezing weather
and insect pests. He has won.









FLORIDA REVIEW 5


700,000 CASES GRAPEFRUIT ARE SEASON'S
PACK

New Record Was Set in Promising Industry
Past Season

JUICE PROCESSING NEW FEATURE

Over Eight Hundred Thousand Boxes Fruit Saved From
Waste in Season's Pack

(Highland County News)

Operations in Florida during the past two seasons
clearly indicate that the canning of grapefruit is rapidly
becoming an outstanding feature of the canning industry
of the entire country as well as the State of Florida. It
is also apparent that this very important by-product of
the citrus industry is yet in its infancy.
The following article by Howard D. Weaver, one of its
staff writers, which appeared in Sunday's Tampa Tribune,
on the canning of grapefruit, is of special interest to
growers and also shows the progress that is being made.
Mr. Weaver says:
"Information gathered from various agencies interested
in the citrus business in Florida show that grapefruit
canneries during the season of 1926-27 produced the tre-
mendous total of at least 700,000 cases, more than treb-
ling the previous highest total. The actual figure, when
all reports are received, may be even greater.
"It is estimated that there are now less than 22 can-
neries operating in various sections of the State engaged
in canning grapefruit. Reports so far received from 17
of these place the total output for last season at 671,000
cases. Officials connected with the citrus industry are
convinced the total output was no less than 700,000
cases, and there are some who think the figure is nearer
800,000.
Much Used for Juice
"In addition, there are nine juice plants and nine com-
mercial preserving plants known to have been in opera-
tion the past season in various sections of the State, all
of which aided materially in the utilization of fruit that
was not marketable and that would have been sold at a
great sacrifice or been a total loss had it not been used
by these plants.
"The growth of the grapefruit canning industry in
Florida the last five years has been one of the outstanding
features of the development of the citrus business in this
State during that period. In 1922-23 the total number of
cases of canned grapefruit produced in this State, accord-
ing to the most accurate figures available, was 189,250;
the season of 1923-24, production dropped off to 98,986;
then, in 1924-25, it began to climb, reaching 134,932; in
1925-26 production rose to 225,000 cases. The high mark
was attained in 1926-27 with 700,000 cases as a conserva-
tive estimate.
"The two canning plants in Jacksonville led in quantity
production this season with 123,540 cases.
About 875,000 Boxes
"One case of canned grapefruit consists of 24 cans of
20 ounces each. To produce one case, one and a fourth
field boxes are required. In other words, five boxes of
grapefruit will produce four cases of the canned product.
Therefore 671,000 cases of canned fruit required 836,000
boxes of grapefruit, while the production of 700,000
cases required 875,000 boxes of fruit.
"The fruit used for canning purposes on the whole
was such as could not have been marketed easily, largely


because of its appearance and because of its size, con-
sisting of culls and second-grade fruit. Lost to the mar-
kets in its native form, it was transformed into a com-
modity readily salable at good prices throughout the
United States and Europe. Large quantities were shipped
to the Pacific coast. The canneries paid 50 to 55 cents
a box for culls and 70 to 85 cents a box for second-grade
fruit."

APPETITE INCREASED AND NUTRITION
AIDED BY ORANGES IN DIET

Health Commissioner of Chicago Recommends Daily Con-
sumption; Give Needed Vitamins; Food Values
Said to Give Strength, Endurance and
a Clear Mind.


(U. S. Daily)
Properties contained in oranges give to the human
body vitamins and good food values, and "make for
strength, endurance, firm muscles, a clear mind and a
bright eye," according to Dr. Herman N. Bundeson, Com-
missioner of Health of Chicago.
In a statement received at the United States Public
Health Service, and just made public, Dr. Bundeson stated
that oranges in the daily diet increase the appetite, assist
nutrition, regulate the body and generally aid in "gain-
ing that priceless possession-good health."
The full text of the statement follows:
An orange a day will do more than keep the doctor
away. It will help to give positive health.
Oranges in the daily diet increase the appetite, assist
nutrition, regulate the body, and generally aid in gaining
that priceless possession-good health. Good health is
not merely avoiding sickness. Good health is positive
vigor and well-being.
Use of Orange Juice Advised
Food authorities agree, and all books on nutrition, in-
cluding United States Government pamphlets, advise the
use of orange juice.
Oranges give vitamins and good food values; they
make for strength, endurance, firm muscles, a clear mind
and a bright eye. In spite of what is commonly believed,
oranges are food for an "acid condition" of the blood.
Orange juice is a mild laxative, is not "fattening," and
is a good between-meal drink. Therefore, I recommend
the orange and its juice for health.

WOOL GROWERS SELL CLIP FOR 36.35
MONDAY

Unable to Get Higher Price for Half of County Crop

(Milton Tribune)
Approximately fifty per cent of Santa Rosa county's
annual wool production was sold Monday to J. B. Harvey,
of Mobile, for 36.35 cents per pound after several days
of negotiation with the buyers of this territory. This is
1.35 cents better than the price received last year when
the bulk of the producers sold for 35 cents.
William Ates, the county's largest single producer,
whose clip this season totals 30,000 to 40,000 pounds, did
not sell. The other producers, including the Allens and
Mitchells, sold more than 30,000 pounds.
The Santa Rosa growers attended the Bay Minette and
DeFuniak Springs sales last week, and at Bay Minette
the price was slightly better than the accepted offer here,
although the local producers declined to sell.









6 FLORIDA REVIEW


FLORIDA THE HEALTH STATE OF THE
UNION

Dr. Chas. E. Duffin, of State Health Board, Tells of
Advantages of This State

FACTS THAT APPEAL TO HOME-SEEKERS FROM
THE NORTH

(Written by Dr. Chas. E. Duffin, Field Medical Officer,
Florida State Board of Health, for the
Apopka Chief)
We have in Florida a large population of people repre-
senting every state in the United States, and there is not
a new resident of the state who would have considered
this as a desirable location had the information been
obtained that it was not a healthy state; and on the con-
trary, we have thousands who have sought this state for
the benefit of their health.
By nature we are in the class of the elect, and are
blessed with an abundance of sunshine, an element recog-
nized by science as one of the most essential and im-
portant natural protections to normal health.
The annual temperature is so regulated that the ther-
mic changes are so mild that the skin elimination of body
impurity is at its most active average all the year-an-
other natural protection to health.
We have an abundance of pfire, clean water. Lab-
oratory test shows an analysis of excellent standard of
quality.
Of the natural beauties of environment we are blessed
with ever-blooming flowers appreciated by all lovers of
nature at all times.
A network of substantial, newly built roads is a modern
advancement in the state, making travel a pleasure and
materially reducing distance in seeing the natural beauty
of the State.
We have an abundance of fresh vegetables, citrus fruits
and other food products all the year.
Florida today is settled to a firm substantial basis and
in a position for a steady growth, destined to win the
name of the Health State of the United States.
The state is dotted with new and modern school build-
ings, with modern equipment, supported by a force of
teachers and instructors, which is a credit to the foresight
of those who have sponsored this advancement of educa-
tional advantages.
Every school has the professional support of a trained
nurse, whose duties are to inspect all children attending
school, to advise with them and their parents, detect
physical defects, recommend them to their family physi-
cian for corrections, to guard and support them in the
tender years of life.
Every school and locality has the services of a Field
Medical Officer to protect the children and parents against
the spread of contagious diseases and safeguard the
public against the spread of epidemics in the modern
methods as advocated and employed by the State Board
of Health.
The greatest asset of any state is life, and as a protec-
tion to life we must safeguard HEALTH.
The State Board of Health is one of the very valuable
branches of State Government, and while it assumes a
position of reserve so far as publicity is concerned, its
function is to safeguard and protect life, suppress and
control communicable diseases and support the medical
profession in the reduction of death rates in the state.
Florida, in the future, will be looked upon as the
Health State of the United States for those seeking
future homes who are in poor health, and it is very im-


portant that physicians, nurses, health officers, civic clubs,
chambers of commerce, parent-teachers associations and
all public officials work for the establishment of strict
adherence to modern health measures in order that the
importance of the establishment of a future health
standard of reputation be made, that is in our grasp.

ILLINOIS HOG BREEDERS COMING SOUTH
TO PROPAGATE PORKERS

(Pensacola News)
Tifton, Ga., July 15.-(INS.)-Launching one of the
biggest hog raising ventures ever organized in the South,
three carloads of pure-bred Duroc hogs, containing 78
sows and two boars, are being distributed here by the
Duroc Breeders' Farm Company, of Danville, Ill., to
various farmers.
A field agent for the company accompanied the hogs
here and is now organizing a holding company here to
either sell the hogs to farmers outright or farm them out
on a fifty-fifty basis-the farmer taking half the hogs and
the company half. The sows are being sold outright for
$100 each.
The holding company will work over the entire state,
and expect to bring a number of carloads of the sows to
this section for distribution.
John W. Telling, owner of the Breeders' Farm, is known
as the largest breeder of Durocs in the world. He was
here some time ago making tentative outlines for the
forming of the holding company and planning for the
distribution of the hogs.
The field agent here will make regular visits to each
farm where a sow is placed, see that the pigs are properly
cared for and that they are properly registered. He will
also act as field representative for the holding company.

TRACT SET ASIDE AS REFUGE FOR BIRDS

Marshy Islands in Florida Are Breeding Places for
Shearwaters

(U. S. Daily)
Matanzas Military Reservation, in Florida, has been
transferred to the Department of Agriculture for use as
a preserve for shearwaterss," a type of bird that abounds
in this vicinity, the Department of War has just an-
nounced. The reservation, which has no military value,
was turned over to the Department of Agriculture at its
request.
The full text of the Department's statement follows:
At the request of the Acting Secretary of Agriculture,
the War Department has approved the transfer of the
Matanzas Military Reservation, Florida, to the Depart-
ment of Agriculture. Investigation by the Biological
Survey of the Department of Agriculture indicates that
this reservation is a great nesting place for shearwaters,
and inasmuch as many of the breeding places of these
interesting birds have become eradicated by reason of
the development of Florida, it is desired to use the reser-
vation as a bird reserve.
The Matanzas Military Reservation consists of two low
and marshy islands in the Matanzas River, about 15 miles
south of St. Augustine. It was reserved for military pur-
poses by the Commissioner of the General Land Office
upon request made by the Secretary of War, dated March
23, 1849. The property no longer has any military value.
The old Fort Matanzas, built by the Spaniards about 1741,
still stands on one of these islands and was reserved as a
National Monument by proclamation of the President,
dated October 15, 1924.









FLORIDA REVIEW ,7


FAITH AND DOLLARS

(Palm Beach Post)
It is an old and true saying that when you touch a man
in his pocketbook it is the hardest and severest touch
that can be made. Those who are liberal in all other ways,
who are happy and affable under all other circumstances,
become close and uneasy when the dollar enters the
scene. That is the way the world always has been. It
was that way under tribal government and it is that way
under republics and monarchies; and that way will it
continue just as long as there is a medium of exchange
and as long as mankind must purchase its goods to supply
its wants and its pleasures to satisfy its vanities.
Existence and the idea of self-preservation enter
largely into business ventures. Accumulations of wealth,
large or small, are invested not only for the purpose of
preserving the original amount, but to perform a work
that will increase that amount. A healthy dollar should
work just as a healthy man should work. In each case
the community in which they work should be better off
because of such employment. It is nothing but the exer-
cise of sense that both the man and the dollar seek the
most favorable circumstances under which to work. The
farmer attempts to find the most fertile land, the lumber-
man the most virgin forests. All workers try to find the
most ideal spots where work will be compensated in the
largest measure.
The same ingenuity that sends the farmer to fertile
fields also sends there the dollar. Faith in the field is the
underlying spirit that starts each on the way. Those of
Florida who have had their faith shattered should seek
faith anew and find a wealth of inspiration in studying
and observing the field in which they live. Heaven knows
that the people of certain parts of Florida, of which Palm
Beach county is no exception, have passed through enough
in the last two years to make shaky the faith of a saint.
They have seen, it may be said, the world inverted, the
topmost become the nether. They saw a prosperous,
healthy situation become swollen and lop-sided and then
sink into a contraction fully as severe as the swelling had
been. The patient whose fever had been so high became
weak, and financial calamities kept from him the food
necessary to restore him to vigor. And as with the long-
sick patient, he is afraid he is not strong enough as yet
to walk unassisted.
Yet from his window he can make observations that
will restore his faith. He can look out, if he will, and
watch the greatest moving picture combination in the
world placing fifteen million dollars in this state-a thing
which is not done without study, without faith, without
some knowledge of the field and its future. Of course,
there is a chance for this enterprise to be mistaken. Then
let it be considered that the bakery combination is budg-
eting seventeen million dollars for expansion in Florida
this year-not last year nor next year, but for the year
1927. If the picture still be discouraging, consider that
after having placed in Florida in the last year or two
many millions of dollars, the telephone people are putting
in four million dollars more this year. Observing what
heavy investments have been made in the state in the last
two years by the light and power companies, running high
into the millions, the Florida Light & Power Company is
dumping in six million dollars more for 1927.
But, the man of little faith may also observe, some
boats that once touched Florida shores have been sold.
And yet the steamship folk right now are putting six new
boats into Florida service and they cost an average of
two million dollars each-twelve million dollars more.


Railways are not owned in the South to any great extent.
Most of the railway money comes from the North, and in
the last two years they put into Florida one hundred and
twelve million dollars and are still pouring it in for bet-
terments, for new lines-all of these millions of dollars
placed and being placed for work in a field considered
safe from any substantial damage, there to earn not only
their own self-preservation but to grow and increase.
These are the facts of what some of the larger business
concerns in the United States are doing in Florida. It by
no means includes all of them, yet all of them are going
forward in this state in the same manner and along the
same schedules of expansion. Surely Florida cannot be
blasted nor blighted in the face of this, for these im-
provements are not made for a day, but rather in the
vein of Mr. Berlin's song-not for a day nor a year, but
always.


VELOCITY OF STREAM MEASURED BY
CHIPS

Method Used for Those Without Engineering Knowledge
and Instruments.


(U. S. Daily)
A simple method of determining the approximate flow
of streams, for use by persons without engineering
knowledge, is described by the Geological Survey, De-
partment of the Interior, in a statement just issued.
The full text follows:
The Geological Survey, Department of the Interior,
receives many letters inquiring for some easy method of
determining the approximate flow of streams or small
rivers, where regular river-measuring instruments are not
available. The method described below is considered
useful under such conditions.
Straight Channel Essential
To ascertain the velocity of the stream choose a place
where the channel is straight for 100 or, if possible, 200
feet, and where it has a nearly constant width and depth
and smooth current. Lay off on the bank the center 50
or 100 feet of the straight reach of the stream, marking
each end. Then allow small chips to float down the
stream, noting the time required for these to traverse the
distance laid off on the bank.
The surface velocity in feet per second is obtained by
dividing the distance in feet passed over by the chips by
the time in seconds it takes them to travel this distance.
The average result of several such tests, made at different
positions from bank to bank, will give the mean or aver-
age surface velocity of the stream. This result multiplied
by 0.8 gives very nearly the average velocity of the entire
flow of the stream. This is the first step.
Area of Cross Section
To obtain the area of the cross section of the stream,
stretch a tape from shore to shore and take the depth of
the stream at short intervals-two to five feet. The aver-
age of these depths may be assumed as the average depth
of the stream at this point. This average in feet, multi-
plied by the total width in feet, will give the area of the
cross section of the stream in square feet.
The voulme of the discharge of the stream is now found
by multiplying this cross-section figure by the average
velocity, feet per second, as obtained by the chip measure-
ments, the result being the discharge in second-feet, or,
in other words, the number of cubic feet of water flowing
past the point of measurement each second.









FLORIDA


AMERICAN FIBRE COMPANY LETS A
PLANT CONTRACT

Plans Gradually Developing for New Volusia Industry

(DeLand News)
That little time is to be lost in starting work on the
erection of a branch factory of the American Fibre Com-
pany at Benson Junction is shown by the announcement
that a contract has been let to Ed Naill, DeLand con-
tractor, to remove 18,000 cubic yards of sand at the site
of the new factory. The contractor expects to be busy
with the work for a period of about eight months.
The American Fibre Company, whose Florida head-
quarters are at Jacksonville, recently closed a deal for
the purchase of a tract of land at the Junction, with the
intention of erecting a plant. The concern manufactures
brushes and other articles from palmetto, and selected
the site here because of its proximity to a vast area of
palmetto land and the section's natural transportation
facilities. The site is located at the junction of the At-
lantic Coast Lines and Florida East Coast railroads. It
is also close to several arterial highways.

COLORED FILM TO ADVERTISE FLORIDA
AFAR

Plans Completed for Most Ambitious Scheme; Clearwater
Man Starts It; Movie to Approach Technique
of "Birth of a Nation."

(Clearwater Herald)
The most ambitious and constructive campaign for the
advertising of Florida, designed for the sole purpose of
breaking down the unfavorable propaganda which now
prevails through certain quarters of the north, is an-
nounced by Joseph P. White, owner of large interests at
Clearwater Beach, and John Mordica, head of the Bethle-
hem Wire Mills, both executive officers of the Multi-Color
Film Company, which plan has received the enthusiastic
endorsement of the Clearwater Real Estate Board and
the Clearwater Chamber of Commerce.
Briefly, the plan is the production of a natural color
film which will follow in its general outline the technique
of D. W. Griffith's Birth of a Nation. The plan was out-
lined to the local real estate board by Robert S. Lee, per-
sonal representative of Joseph P. White, at a special
meeting called by E. B. Cagler, Sr. As outlined by Mr.
Lee, the film will embrace the whole state and will out-
line the splendid attractions of the state in a graphic
appeal that will answer every argument that has been
used to turn people's attention away from the state.
All available data has been assembled, and this data
has been carefully assorted and arranged so that it will
work into a continuity that will make an appealing sce-
nario.
Mr. Lee stated that the plan had been decided on after
sixteen meetings of the interested persons had been held,
and was the only plan offered that received the unani-
mous endorsement of advertising experts who had been
called into conference.
All of the technical difficulties have been met and
solved, and with the engagement of one of the ablest
directors to produce the film it is anticipated that the
production will only be a matter of necessary time to
produce the films. It is the universal opinion of those
who are the most vitally interested in the future of the
state that in no other way can the superb advantages of
the state be presented in so graphic a manner. The film
will be in natural colors and will be highly educational
as well as artistic.


FLORIDA FARMERS SHOULD GROW
ONIONS

(St. Petersburg Independent)
One of the sure-money crops being neglected by Flor-
ida farmers is onions, according to the Florida State
Chamber of Commerce, which recently published some
facts and figures showing what onion growers are doing
in California, Texas and Louisiana, the three great onion
producing states. Texas, at present the banner onion
state, put 5,330 carloads on the market last year. Cali-
fornia, its nearest competitor, marketed 2,966 carloads,
and Louisiana, just beginning to develop onion produc-
tion, sold 165 carloads. All other states shipped 24,341
carloads, making a total production of 32,892 cars-an
immense quantity of onions, but nothing like enough to
supply the demand, and tons of onions were imported to
make up the shortage. Many carloads of the Spanish
variety from Cuba annually pass through Florida, con-
signed to eastern and middle west markets, and large
quantities come in from the islands and other countries.
Onions are bringing in millions of dollars every year
to Texas and California growers, and Louisiana growers
expect to soon be taking in a large portion of the big
money. Growers in these states have an advantage be-
cause their onions are ready to roll north months ahead
of onion time in most other states. But for competition
from Mexico, Cuba and the islands, those three states
would have the onion market just about cornered during
a certain period of the year. In the opinion of the State
Chamber of Commerce, Florida has thousands of acres of
land as well adapted to onion growing as is the soil in
those states, a favorable climate, and the advantage of
being nearer to the big markets. The chamber cites the
record of two Santa Rosa county farmers who this season
harvested two and a half tons of onions from two acres
at a profit of $800, the estimated production cost being
only $200.
Florida farmers should heed the timely suggestions of
the State Chamber. Onions are about the easiest money
in sight. Comparatively speaking, growing them entails
little labor and expense. Insects and grubs do not destroy
them, and if kept dry they remain sound for long periods.
They are one of the most healthful vegetables known and
are among the choice staples of cookery. There is never
a slump in the onion market. Florida farmers have made
a great record with white potatoes and cabbage, which
a few years back many believed could not grow in the
southern part of the state, and they can do as well or
better with onions and make more money.

HOLT AND DABOLL SUCCEED WITH
DUCKS

(Citrus County Chronicle)
W. E. Holt and his son-in-law, Prof. P. A. Daboll, are
having remarkable success raising Muscovy ducks on their
place just west of town. They started last December,
setting 15 eggs under a hen, and now have a flock of 155
ducks and 65 ducklings. None of their ducks are six
months old, as they have sold or eaten all of their first
hatching. Mr. Holt states that their young five-months-
old drakes will weigh about ten pounds and the ducks but
little less, and they find ready sale at from 35 to 40 cents
a pound, live weight. Their ducks are of the white
variety, though some show a few black feathers. They
are trying, by careful breeding, to develop an all-white
variety.-Dade City Banner.


REVIEW








FLORIDA REVIEW 9


THE COST OF STATE GOVERNMENT

(Orlando Sentinel)
According to figures compiled by the Atlantic Coast
Line Railroad Company the cost of state government in
Florida decreased $183,000 in 1926, and Florida, be it
remembered, has no state debt. The only state showing
a reduction, besides Florida, is Virginia. The article now
being distributed by the A. C. L. should prove interest-
ing, and is as follows:
That mythical individual, the "average citizen," paid
the sum of $14.29 to his state government in settlement
of taxes in 1926. This, be it remembered, was purely
for state taxes, and included no taxes levied by the
national government or by counties or municipalities. In-
cidentally, it represented an increase of $9.15 per capital,
or about 178 percent, since 1917, when it was $5.14 per
capital, according to figures taken from a recent report
of the Bureau of the Census, which cast some interesting
side lights on the growth of the cost of state government.
Of the $14.29 collected per capital, $8.98 was spent
for the actual maintenance and operation of state gov-
ernment departments. Permanent improvements, such
as highways and waterways, accounted for a large part
of the remainder, while the outlay for education, char-
ities, hospitals, institutions of correction, and interest on
debt made up the balance.
In the states served by the Atlantic Coast Line the
total revenue collected and the cost of operation and
maintenance of government departments, were, with one
exception, both well below the average for the nation.
Alabama had the lowest cost of maintenance and opera-
tion with $5.66 per capita-and likewise the lowest total
revenue per capital with $7.92.
North Carolina's cost of maintaining and operating
state government departments was $5.75; Georgia's was
$6.20; South Carolina's was $6.98; Florida's was $7.87,
and Virginia's was $8.58.
Georgia collected a total of $8.20 per capital, South
Carolina $9.38, North Carolina $12.87, Virginia $13.49,
and Florida $22.24.
Virginia and Florida decreased their state debts by
$913,000 and $183,000, respectively, according to the re-
port. Alabama, Georgia and North and South Carolina
increased their indebtedness by amounts ranging from
$605,000 to $28,062,000. Florida, it should be noted,
now has no state debt.
In North and South Carolina, Georgia and Alabama,
the total governmental cost payments, including the con-
struction of highways and other permanent improvements,
exceeded revenues, and the deficits were paid from the
proceeds of debt obligations. Virginia and Florida col-
lected amounts substantially in excess of their total ex-
penditures.
There was considerable difference in the sources from
which the various states derived their revenue. With the
exception of North Carolina, all of the states served by
the Atlantic Coast Line levy general property taxes,
which yield substantial parts of their incomes. All ex-
cept Georgia have special property taxes. Alabama,
Georgia and Florida have no income taxes. All except
Alabama and Florida levy inheritance taxes.
Motor vehicle licenses, earnings of the general depart-
ments and miscellaneous taxes, were responsible for
major parts of the revenue of the states. North Carolina
and Alabama were the only ones of the six to report
earnings by public service enterprises, and the nature
of these was not stated.
That the railroads have not been overlooked or neg-


elected in the general increase in taxes is shown by the
fact that in 1917, the tax accruals of the Atlantic Coast
Line were $2,264,000, while in 1926 they had increased
to $6,725,000.

SUMMER TOURISTS BROUGHT TO
FLORIDA


Steamship and Railway Companies Employ Many Ways
to Advertise Florida


(Miami Herald)
The wary stay-at-home, who prefers the security of a
sweltering front porch in his northern home, far from a
breath of ocean air, to the delightful exhilaration of a
swim in the Atlantic or a long drive along the broad,
wind-kissed boulevards of South Florida, offers a prob-
lem. To touch the vital point of persuasion that will
bring him and thousands like him to enjoy the pleasures
and conveniences of a summer vacation at Miami or
Miami Beach is a feat of literature and one being accom-
plished daily.
Three methods are employed. Letters, carriers of the
"personal contact," are sent from local steamship and
railway offices and from the Chamber of Commerce,
stating the advantages of a summer vacation, where
tropical winds blow, enumerating the hotel and enter-
tainment accommodations and narrating the joys of ocean
swimming in water that has been warmed by the sun's
rays. Some are in response to notes of inquiry. Others
are sent to persons whose names have been received from
convention lists or other sources.
Newspaper advertising is a popular medium. Northern
and Eastern newspapers are employed for picturesque
advertising of Florida, portrayed as the land of palms
and sunshine. The various steamship lines and railways
offering cruises to the South place the advertisements,
and as an added inducement offer special summer rates.
Return-trip tickets in several instances are offered for
sale at the price of a straight fare. All the conveniences
of modern traveling are pointed out in the advertise-
ments.
A final course is the issuing of booklets, which are
placed in convenient form for giving away. Brightly
colored covers, usually embodying tropical trees and
flowers, attractive buildings and ocean water, are de-
signed to attract the eye. Inside is detailed information
about the route, methods of traveling and the advantages
of Miami as a destination. The booklets are circulated
throughout the United States.
As an example, the Chamber of Commerce yesterday
mailed the official booklet to 500 railroad officials in
various parts of the country. The pamphlets will be kept
for reference, but will be available to inquisitive travel-
ers. Pamphlets are issued commonly by steamship and
railway companies, including in addition to information
about traveling, details of summer life in Miami.
Persons coming to Miami for a stay of a week or more
spend considerable time in ocean bathing and in playing
golf, according to hotel authorities. Automobile riding,
with dinner or lunch as the destination, also is a popular
means of diversion. Those who come for a few days, es-
pecially persons attending conventions, do more "heavy"
playing, it was indicated. They start early in the morn-
ing, attending the events scheduled, continue to attend
entertainments, and go sight-seeing in the afternoon and
frequently go to a night club for dinner and dancing.








10 FLORIDA REVIEW


TOMATO RECORD MADE BY STATE

6,147 Cars Shipped From Florida for First Four Months
of Season

(St. Petersburg Times)
Florida broke all her records for the shipments of the
early tomato crop in the season of 1927, it is shown in
tabulated figures supplied by the Florida State Chamber
of Commerce, shipments for January, February, March
and April reaching a total of 6,147 cars compared with a
total of 1,479 carloads for the same period in 1926 and
3,768 cars in the four months of 1925.
Shipments in January were 66 cars compared with six
cars in January, 1926, and 216 in 1925; 437 cars in Feb-
ruary compared with 54 cars in 1926 and 860 cars in
1925; 2,151 cars in March compared with 297 cars in
1926 and 1,055 cars in 1925; and then the figures took a
big jump, being 3,493 cars in April of this year compared
with 1,122 cars for April of 1926 and 1,637 cars in April
of 1925.
The great advantage Florida enjoys in holding the
market all to herself in the shipment of early tomatoes
is shown in a supplementary tabulation showing that in
1925, the last comparative report, Florida shipped 216
cars of fresh tomatoes in January, while California
shipped one carload; in February Florida shipped 860 car-
loads, all other states shipping none; in March Florida
shipped 1,055 cars, all others shipping none; in April
Florida shipped 1,537 cars, Texas 2 and California 1;
in May Florida shipped 2,688 cars, Texas 579 cars, Cali-
fornia 53, Mississippi 836, South Carolina 12 and all
others 7, Florida thus shipping 6,456 out of the total of
7,947 cars of tomatoes shipped in the United States in
the first five months of the year.
Holding the market on the grace of her exclusive cli-
mate, Florida prices are naturally the best. The average
price per crate for Florida in the shipments of 1926 was
$3.15; for 1925 it was $3.30; for 1924 it was $2.69, and
for 1923 it was $3.26, while the average price for the
United States was $2.36 in 1923; in 1924 it was $1.96,
and for 1925 it fell to $1.88.


SEES CITRON AS BEST BET OF DISTRICT

This Section on North, or Best, Edge of Torrid Zone,
Says Johnston; Talks to Rotarians; Tells of Fruits
That Would Bring Bigger Returns Locally

(Homestead Leader)
Citron, bananas, papayas and other tropical fruits that
would bring the grower many times the returns he can
make on crops now prevailing here can be grown on a
commercial scale as easily as grapefruit and tomatoes,
was the substance of a talk made before the Homestead
Rotary Club at its noon luncheon Wednesday by H. W.
Johnston, Homestead nurseryman noted for his research
and successful culture of rare plants and fruits at his
grove on Avocado Drive.
The competition element would be practically elimin-
ated in the marketing of most of these fruits because of
the high freight and packing costs connected with im-
porting them from the other side of the world, Mr. John-
ston said. Citron, packed in brine and shipped from Spain
in kegs that alone cost $12 apiece, brings $200 a ton laid
down in New York, according to Mr. Johnston. The ex-


pensive packing is necessary because of the long and slow
haul.
The nurseryman produced a citron he had raised on
one of his trees here. It looked almost like a lemon.
Then he pointed out that grapefruit brings about $25 a
ton, and that there is no reason why growers here should
not be getting eight times as much for their labor. More
than $25,000,000 worth of citron is imported into the
United States every year, Mr. Johnston said.
The Redland district is on the outer edge of the torrid
zone, and it has been found that plant life is richer at
the northern limit of any of the zones than it is farther
south, he said. The district is on a line with the center
of India and the Sahara desert of Egypt, he pointed out,
so it should be able to grow successfully many of the
plants and trees grown in those regions and others of
similar climate.
"Down in the Royal Palm State Park we find royal
palms growing wild to a height three times that which
they attain farther south in the tropics," Mr. Johnston
said. "The palms of the middle and southern parts of
the torrid zone are scraggly, small specimens."


SURVEYS BRING MANY FACTORIES

(Lakeland Star-Telegram)
Industrial surveys are bringing many factories and
wholesale firms to Florida. Without a survey of the ad-
vantages of various locations in this state, it is rather
difficult to enumerate them all in a comprehensive report
to those who are interested. Now that electrical power
can be obtained in any part of Florida, the idea of locat-
ing industrial plants in this state is taking root in the
minds of capitalists of the north. There are many ad-
vantages here and few disadvantages.


ARKANSAS PARTY OF OVER 100 TO COME
IN AUGUST

Key West and Havana To Be Included in Tour of South-
east by Camden (Ark.) Chamber Members

(Key West Citizen)
The Arkansas Industrial Development Tour, a party
numbering more than 100, sponsored by the Chamber of
Commerce of Camden, Ark., will arrive in Key West on
Saturday morning, August 20, en route to Havana.
The local Chamber of Commerce has been asked to
designate a hotel in Key West where breakfast for 100
persons may be obtained between the arrival of train and
departure of boat.
Members of the tour would also be pleased to meet as
many leading citizens of Key West as possible during
their short time here, the communication states.
This will be the second industrial tour of the Camden
organization, but the first to include Key West.
The pilgrimage will leave Camden August 12 on an
itinerary including points in Tennessee, North and South
Carolina, Georgia, Florida and Cuba, returning to Cam-
den August 27, the announcement states.
Returning from Havana, the tour will pass through
Key West to Port Tampa, then swing through Jackson-
ville, Atlanta, Birmingham and Memphis to home.
The Key West Chamber of Commerce will designate a
number of leading citizens to meet the Arkansas party
here.









FLORIDA REVIEW 11


BIG AIRWAYS FIRM FORMED

To Fly Between Philadelphia, Florida and Cuba

(Times-Union)
New York, July 24.-Organization of Trans-Continen-
tal Airways, Inc., a passenger and freight carrying air-
plane service with headquarters at Philadelphia, was
announced today by William A. Fox, former captain in
the United States Army Air Service. Capitalized at
$100,000, the company will apply for a charter within a
few days.
It hopes to have four planes in operation by September
1st, each capable of carrying six passengers, a mechanic
and a pilot. Wright air-cooled motors will be used. It
proposes to organize aerial excursion tours, and later to
begin scheduled service between Philadelphia, Florida
and Cuba. Regular service between New York, Phila-
delphia, Pittsburgh, Cleveland and Chicago also is contem-
plated.

SAND COMPANY NEW INDUSTRY FOR
OSCEOLA

(Kissimmee Gazette)
The Lake Bryan Sand Company, of Vineland, was or-
ganized and incorporated under the laws of this state
about nine months ago, with J. H. Patterson, formerly of
West Palm Beach, as president; A. J. Wilcomb, secretary,
and Geo. P. Leinenweber, vice-president and treasurer.
The company has acquired 200 acres of land at Vineland
and installed a complete pumping plant with a daily
capacity of from eight to ten carloads of pure silica sand,
which has been analyzed by a number of well-known
chemists and pronounced of the highest tensile strength.
The company already has shipped many cars of this
product to St. Cloud, where it has the contract for fur-
nishing sand for the extensive street improving program
being carried on by that enterprising town. Besides this,
the company has also shipped a large number of carloads
of its product as far north as Jacksonville.
A number of men already are employed at the plant
and the number will be increased as the product becomes
better known. The company is incorporated for $30,000
and the men behind it are well and favorably known
throughout this section. A more extended write-up of
this new enterprise will appear in a later issue of The
Gazette.

SECOND-GROWTH TIMBER IN FLORIDA

(Times-Union)
Long waiting for returns is what the average man
would visualize when anything regarding second-growth
timber is mentioned. It is natural enough to look upon
a "crop" of seedlings or saplings as something to be
"harvested" by a later generation and not worth consid-
ering by the grown-ups of today. The idea is rather
generally about that it takes a tree thirty or forty years
to grow from a seedling or sapling to size offering useful-
ness in any direction. The growth of trees, however,
differs with the vicinity, and in the far south they grow
much more rapidly than in the north, east and west.
The publication compiled by the Florida Forestry Asso-
ciation, in cooperation with the forest service of the
United States Department of Agriculture, dealing par-
ticularly with the preservation of growing timber in this
state, says that "second growth timber in Florida, where
there is a long growing season and abundant rainfall,


reaches merchantable size at a comparatively early age."
The article quoted goes on to say:
"The growing of timber as a crop is therefore not a
business in which financial returns must be deferred for
a generation or more. Under the most unfavorable condi-
tions in which the owner must wait from the time when
the crop is first established as a plantation or as a volun-
teer crop of seedlings, the stand can be thinned for cord-
wood, pulpwood, posts or poles in less than twenty-five
years. In exceptional cases pines have been cupped for
gum at twelve years of age. Though the cupping of such
small trees is not a desirable practice, it serves to indi-
cate the possibilities of early returns."
The article further says that there are millions of acres
of young growth in Florida that has passed well beyond
the seedling stage, the trees having reached the sapling
or pole size. With care and attention these stands will
be ready for the first thinning in a few years. "Many
farmers own areas of pine of different ages on which
selective cuttings and thinnings will yield areas of pine
of different ages on which selective cuttings and thinnings
will yield returns for their labor and money for taxes,"
it is said. "Owners of mature timber, who can still
operate for a few years, often have cut-over lands al-
ready stocked with young pines of various ages. Fair
yields in timber products can be obtained from these
stands in a few more years."
A later paragraph adds: "Many farmers have been
cutting timber and cupping trees on the same land for a
number of years. Trees have been coming on to mer-
chantable size in surprising numbers, year after year.
These same areas were supposed to have been cut out
years ago. The forests have proved to many a man that
they are wood-producing factories from which periodic
cuts may be made. Sustained yields from forest lands
are a reality, and returns may be had from time to time
to offset carrying charges and to yield profits to the own-
ers."
As has often been remarked, Florida offers a varied
and unusual call to the investor and wonderful oppor-
tunity for producing valuable things through the utiliza-
tion of natural advantages. Second-growth timber propo-
sitions are not often given great attention, but there is
money in its intelligent following; not necessarily post-
poned too far ahead. The cut-over lands that have not
been replanted are fields for endeavor which promise
good returns in fairly good time.

PRODUCING FEED

(Vero Beach Journal)
The amount of stock food being grown and stored for
winter use in this locality this season shows how we are
expanding agriculturally. Soon we shall be a little em-
pire in our own productive county.
The news story carried in the Press-Journel recently
about the crop of hay made from Para grass has at-
tracted considerable interest outside of this county and
is being widely commented on. It is a new chapter in
the production of native feed for livestock.
Rapidly, agriculture is being so developed that we
shall be able to have a well rounded out general farm-
ing section here. Less and less are we dependent on
shipped-in products. More and more we are producing
for shipping out. And herein lies the future greatness
of Indian River County. Its self-supporting possibilities
are now very apparent. A great winter garden section,
backed up by general farming possibilities in summer,
will make this one of the greatest wealth producing sec-
tions in the United States.








12 FLORIDA REVIEW


3,000 FLORIDA ACRES PLANTED IN
TOBACCO

Madison County Crop Brings In Cash Before Other Crops
Are Ready

(Miami Herald)
MADISON, FLA., July 23.-Our farmers are very busy
at this time with the harvesting and curing of their to-
bacco crop. For the season of 1927 we have in acres
the following: Madison, 856; Hamilton, 850; Suwannee,
875; Jefferson, 175; Lafayette, 250, or a total of 3,006
acres in the Virginia bright tobacco.
This is an increase over 1926, when our planters sold
at an average of 26 cents per pound, and produced
around 2,000,000 pounds, or an average of 1,000 pounds
to the acre. This bright tobacco is handled in an en-
tirely different manner from the Sumatra or shade grown
tobacco, which has been successfully grown and mar-
keted in Madison and Gadsden counties for the past 25
years, and which is yet successfully grown by a few
planters.
The bright tobacco was started in Madison county
through the efforts of the Madison County Chamber of
Commerce and has proved a fine cash crop for the farm-
ers. The markets of Georgia, where we have to sell our
crops, will open on August 2, and the production in
pounds per acre will be somewhat lighter than last sea-
son, yet our farmers are learning better how to grow and
cure it and hope for better price than received last sea-
son on account of making a better grade. The Sumatra
leaf is sold to the cigar makers over the country and
brings from 75 cents to $1 per pound.
As yet the big combines handling the bright tobacco
crop have failed to agree to permit the opening of any
more sales warehouses in Florida, except the one opened
in 1924 at Quincy, and the farmers are forced to haul
their crop to the Georgia markets for selling.
This bright tobacco crop can be grown by any of the
smaller tenant farmers, both white and colored, and
brings them cash at a time when their other staple crops
are not ready for market.
When the various counties in this territory are per-
mitted to open sales warehouses it will mean a big in-
crease in the acreage grown in these counties and the
crop will be placed on a better foundation for the future.
The Sumatra tobacco people are well pleased with the
present outlook for good pounds of production, as well
as fair prices for their crop, and many of them have al-
ready made sales in the barns.


SHIPS CATTLE TO OKLAHOMA

Suwannee Rancher Has Sold 15,000 Head to 101 Ranch

(Lakeland Star)
LIVE OAK, July 23.-That Florida's cattle industry
is still of some importance was demonstrated by the an-
nouncement this week of the largest cattle deals in re-
cent years, James Smith, a leading cattle raiser of
Suwannee county arranging for the exportation of a
large herd.
Some months ago Mr. Smith contracted for the de-
livery to Miller Brothers of the famous 101 Ranch, in
Oklahoma, 4,500 head of cattle. Later the Miller
Brothers agreed to take all the cattle Mr. Smith could
round up, and to date he has delivered 15,000 head, with


the remainder of this week still to go. Total shipments
by the close of the week will probably amount to 18,000.
Mr. Smith has received for his cattle an average price
of $10 per head, bringing the final sales in round num-
bers up to the tidy sum of $180,000.
Attorney A. Lee Humphreys, who has been handling
the legal end of the transaction for Mr. Smith, states
that after Miller Brothers have secured the cattle in-
cluded in their contract, Mr. Smith will still have 3,000
to 4,000 head of cattle in scattered herds in Lafayette
and Taylor counties, and he is planning to gather these
and drive them through the country and sell them on the
Jacksonville market, provided he can secure a permit
from the State Livestock Sanitary Board.
It is understood that Mr. Smith is closing out his en-
tire cattle interests in Lafayette and Taylor counties.
He still has large herds in Suwannee county which he
will keep and will continue in the cattle business only in
this county, as he says the cattle raised in the swamps
and woods of Taylor and Lafayette counties "get too
wild" and are too hard to handle, especially in the pres-
ent dipping period.


TRACT SOLD FOR SLOVAC COLONY AT
SHELL BLUFF

30,000 Acres of Volusia and Flagler Counties Bought by
Society

(News Journal)
An agricultural development of 30,000 acres center-
ing at Andalusia, more familiarly known as "Shell Bluff,"
a part of which is in Flagler county and a part in Put-
nam county, is now under way, it was announced here
yesterday.
The land is owned by the South Hastings Corporation,
the principals of which company are K. W. Zimmer-
schied, of Daytona Beach, and J. W. Campbell, of Palatka.
Negotiations, which have been under way for some
months, were completed a few days ago between the
National Slovac Society of America, and J. W. Campbell
of Palatka, representatives of Mr. Zimmerschied from
Daytona Beach, assisting Mr. Campbell.
The National Slovac Society of America has a mem-
bership of American citizens of upward of 50,000. It is
a wealthy fraternal and insurance society, made up of
Czecho-Slovakians, with headquarters in Cleveland, Ohio.
Its representatives in the trade include Stephen Straka,
other officials of the Slovac brotherhood, John Pankuch,
owner and publisher of "Hlas," a Slovac newspaper, who
is also president emeritus of the Slovac League of
America, and Mr. J. P. Ferencick, an attorney of Cleve-
land, Ohio.
There are two and one-half million Slovacs in the
United States. They are industrious people, all having
strong leaning toward agriculture. They have been in-
vestigating localities in every county in Florida for two
years and choice of this section was because of the rich
soil, agreeable climate and favorable transportation
facilities.
The farm colony will center near Andalusia, a beau-
tiful location bordering on Crescent Lake, which has deep
water navigation connecting with the St. Johns river and
navigated by Clyde Line steamers to Jacksonville.
This farm land will be parcelled out in 20 and 40 acre
tracts. It will be sold cleared, with house and outbuild-
ings erected and a well driven. Land clearing and house
building will be started at once.









FLORIDA REVIEW


WORLD FIGURES ON THE DAIRY COW

(Southern Dairy Products Journal)
Although the United States leads the world in the
number of dairy cows within its borders, it falls behind
some of the other countries in cows per 100 of popula-
tion, figures show.
The number of dairy cattle in leading dairy countries
is as follows:


U united States ....... .... ...... .
G erm an y ....... .............. ....... .
F ran ce ........ .. ........
C an ada ......... .. ... .......... .
Great Britain .... .... ... .. .......
R oum ania ........ .. .... .... .....
A u stralia ........ ... .. ...........
D enm ark ........... ..............
Irish Free State.. .............. ........
N ew Zealand ........... ...............
H olla n d ............ .... .. ...........


22,255,000
9,723,238
7,303,940
3,726,985
3,163,523
2,426,233
2,304,644
1,368,548
1,264,368
1,292,286
1,085,713


What country has the greatest number of cows per 100
population? We'd give you three guesses-and if you
had ten, they would probably be all wrong. It is New
Zealand!
New Zealand, the figures show, has almost as many
dairy cows as it has people.
New Zealand ............ .. .......... ....... .. 93.4
Denm ark ... ........... ............................ 40.5
C an a d a ........... ........... ....... ............ 4 0 .4
Irish Free State... ......... ....................... 40.1
A u stralia ........... ...... ........... ......... ....... 3 9 .2
U united States ......... ...... ....... .... .... 19.9
F ra n ce .. .................... ........... .. ........ .. 1.. 1 8 .6
H o lla n d ................................... ............. 1 5 .6
G erm an y .. ...................... .. .. .............. 15.5
R ou m an ia ........... .......... ... ...... .. ......... 14 .5
B elg iu m ......... ........ . ... ...... ....... 10.8
It would seem that, in spite of the great leadership of
the United States in the number of cows, when viewed
in the light of the number per 100 population supported
in some of the other countries, there is still room for
improvement.

WORKING OUT OLD SPANISH TRAIL

(Times-Union)
Some day, and the time is not far in the future, judging
by past performances and plans for the present year, the
Old Spanish Trail, from California to Florida, will be
connected up and made practicable for through travel.
Miles and miles of this route, moving eastward from the
Pacific coast to the Atlantic coast, at Florida, have been
built and miles are being added, here and there, in the
several states traversed. It will be a grand and wonder-
ful highway when the links are made up and a traveler
can go straight through. Taking its name from the trails
followed by the Spanish settlers, who moved eastward
from the Pacific and left their records and their informa-
tion for those who came afterwards, the trail, as now
discussed, will be found most attractive to those who
travel by motor car in the years to come.
Information from Tallahassee is to the effect that in
the various road projects noted along the trail about
$21,000,000 will be expended in several states on this
project during 1927. A large part of the work has al-
ready been done, and active progress is reported on many
sections under construction. Florida is greatly concerned
over the proper welding of the links in the great chain


and contemplates the expenditure of a large amount on
the important stretch between Tallahassee and Jackson-
ville. It is said that the Old Spanish Trail, when com-
pleted according to plans, will have cost about
$60,000,000.
Progress is told of on many of the sections now being
constructed and big figures are found regarding links in
Texas, Mississippi, Louisiana, Arizona and elsewhere.
Long bridges and many particular and difficult engineer-
ing problems have been encountered, as parts of the trail
opening, and the people along the route are apparently
much interested and willing to have money spent freely
to secure the desired results.
Among the details mentioned by H. B. Ayres, managing
director of the trail, that suggesting forty-two per cent
of the mileage from San Antonio to St. Augustine is now
paved, and that projects financed and officially author-
ized indicate completion of paving between the two
cities. Other major improvements from the north, south-
ward, reaching the trail, insure paved trunk line con-
nection for the Eastern branch of the Old Spanish Trail,
and connections North.
Wherever the highways are under construction to link
up the great Southern passage from West to East coasts
of the country, for vehicular traffic, it is understood the
work is going forward on approved plans and making it
certain that there will be no complaint regarding solidity
and permanency. Road building has now become practi-
cally an exact science, and many of the old methods and
ideas have been discarded to give place to work that will
be lasting and safe for travel. The Old Spanish Trail is
but one of the several splendid projects which mean a
great deal to Florida. Making it possible to approach this
state from all points and in many ways means more
visitors; and the visitors often become investors and
residents.

OUTLETS FOR ICE CREAM

(Southern Dairy Products Journal)
In a survey recently made by the Bureau of Statistics
of the National Association of Ice Cream Manufacturers,
it was shown that confectionery stores and grocery stores
formed the two principal outlets for ice cream.
The complete table is as follows:
Outlet: Percent Sold
Confectionery stores ... ............... 30.25%
Grocery stores .... .. .. .... .... ................. 18.95%
Drug stores .... ... ...................... ..... 16.30%
W ayside stands ..... ......... ................ 10.16%
Hotels and restaurants .......... .......... 7.99%
C igar stores ......... .............................. ... .... 3.05 %
Unclassified ... .................................. 13.30%
The surprising fact about the survey was that it showed
the number of grocery store outlets to be much higher
than was expected, and even higher than drug stores.
The survey showed that 55.48 per cent of the ice cream
made was flavored with vanilla, 10.06 per cent with
chocolate, and 7.82 per cent with strawberry. Other
popular flavors were cherry, with 3.51 per cent of the
total production; maple, with 3.36 per cent; peach, with
2.30 per cent, and coffee, with 2.28 per cent. Bulk ice
cream composed 88.23 per cent of the product manufac-
tured, with brick ice cream composing only 11.77 per
cent.
Five hundred and thirty plants, in every section of the
United States, were included in the survey, with an an-
nual output of 47,526,000 gallons of cream.









14 FLORIDA REVIEW


TWO MONTHS FREE RENT OFFERED BY
CITY APARTMENTS

500 St. Petersburg Establishments, with Housing Capacity
of 100,000, Announce New Plan for Bringing Large
Throng of Visitors to City During Early Fall
Season; Fixed Lease Charge Agreed
Upon by Group

(St. Petersburg Times)
Two months free rent will be given winter visitors to
St. Petersburg who make reservation for the 1927-28
season by 500 apartment houses of city, with capacity to
care for 100,000 tourists, it was announced Friday by
J. W. Coburn, President of the St. Petersburg Hotel
Owners Association.
This means that people from all parts of this country
and the dominion to the north can at once take advan-
tage of a uniform offer to enjoy the delights and bene-
fits of the Sunshine City, its summer in winter, on a
basis considered here the most liberal ever guaranteed
by a housing organization of equal importance in the
land.
"The St. Petersburg Apartment House Owners' Asso-
ciation has decided to give every visitor and winter resi-
dent who comes to this city this season free leasehold for
the months of November and December on payment of
the deposit guarantee for rental of the premises for the
official tourist period, January 1 to May 1," said Mr.
Coburn, making the announcement.
Assured of the biggest crowds in the history of the
city, with earlier reservations than for any season in the
past, the association came to this decision for two
primary reasons: First, to convince old and new friends
of St. Petersburg that the city is prepared to take the
lead in offering more attractions at minimum cost than
any other winter resort in the world; second, to pave the
way for the earliest maximum crowd that can be cared
for up to the 1927 capacity, as another proof that the
apartment house owners are willing and anxious to do
their part to advance commercial, financial and real estate
activities in the early fall.
City at Best
Heretofore, while the tourist season has been generally
accepted as beginning November 1 and continuing
through May 1, many apartment houses have enjoyed
only partial occupancy up until the Christmas holidays.
The association apparently gives recognition to this fact.
The association members likewise know that through the
months of October, November and December St. Peters-
burg is at its best. The waters of the gulf and bay are
warm. The sunshine is bright. The new fall farm crops
are coming into the market. And to give the people of
the country an opportunity to enjoy the rare fall climate,
the fishing, boating, hunting, motoring, the games and
sports, they have thrown open their apartment houses for
occupancy without the payment of a cent in that period
of two months.
All that is necessary for the prospective winter resident
to do under the new plan, said Mr. Coburn, is to write to
any selected apartment house or come to St. Petersburg,
sign the season lease and make a deposit as a guarantee
of good faith. The balance for the first half of the season
will be payable November 1, and the payment for the
second half of the season will be due January 1. The
holder of the lease, which will be executed at the time
the deposit is paid, will be entitled to move into the apart-
ment November 1. Moreover, if he desires to come
earlier, as many do in order to place their children in the
various schools and high school, the apartment will be


rented up to November 1 on an agreement on the basis
of rates for the summer season. These rates are ex-
tremely low, so that the period from school opening in
September will be advantageous to the winter resident,
especially since he or she need not pay the first half of
the season rate until November 1. Following the earlier
low rate for September and October, rental for November
and December cost nothing.
Rate Unchanged
If the visitor to St. Petersburg elects only to begin the
season January 1, the season rate will be the same, even
if he makes reservation after November 1, so that there

is an especially strong inducement for people to come
from all parts of the country to enjoy two months in
Florida without payment of any apartment rental.
Apartment house owners some time ago decided at a
meeting to place all rates exclusively on a season basis.
According to investment, taxes, maintenance, insurance
and standard of service, the owners unanimously voted
to establish reasonable rates and to maintain them on this
uniform basis no matter what the demand for apartments
may be in this and future seasons.
Monthly payment of rentals has been abandoned here.
It tended only to disorganize the immense apartment
house business of the city, said Mr. Coburn. It tended
also to raise rates on a haphazard schedule in which what
was lost one month was the attempted gain of the next
month, and proved a disadvantage for both owner and
renter.
A MARKET CLOSE AT HAND

(Southern Dairy Product Journal)
Some idea of the potential market for milk and milk
products that exists in Cuba and Central America was
given by Dr. Ramon Echeverria, of Havana, Cuba, in a
recent visit to Atlanta, Ga., for the purpose of studying
milk conditions.
"The milk supply in Havana," said Dr. Echeverria, "is
entirely inadequate to meet the demands for it." The
consumption of raw milk in Havana is only 150,000
quarts a day, because the supply is limited to that
amount. But Havana spends approximately $10,000,000
a year on imported condensed milk.
The reason for this milk shortage in Cuba is very
obvious. Cuba, as you know, has dedicated practically
all of its farming lands to sugar. Therefore land prices
are high and discouraging to the dairying interests. This
can be emphasized by the fact that the usual price for
lands within an 80-mile radius of Havana is $6,000 for
33 acres-that being the unit in which land is sold in
Cuba. So milk and dairy products in the country have
to remain side-lines.
Good quality milk in Cuba, Dr. Echeverria explained,
brings between 25 and 30 cents a quart, and grade B
milk brings 18 to 20 cents a quart. The latter is the grade
most commonly used.
Four years ago an attempt was made to import milk in
quantity from Virginia, but the project had to be aban-
doned because of the high cost of transportation. Now,
however, with improved methods of transportation and
consequent lowered transportation cost, it ought to prove
feasible and profitable to ship milk to Cuba. MilK, ac-
cording to Dr. Echeverria, could be transported from
Atlanta to Havana in something under forty hours, arriv-
ing in good condition. From points in Florida the time
could be materially shortened.
At any rate, milk producers and handlers should bear
in mind that, when production in the Southeast catches
up with the demand, Cuba offers a fertile field for the
development of business.









FLORIDA


DAIRY IMPORTS REACH NEW POST-WAR
LEVEL

Incoming Shipments in 1926 Equivalent to 500,000,000
Pounds of Milk

(United States Daily)
Imports of dairy products during the past year reached
a new post-war peak, the equivalent of more than 500,-
000,000 pounds of milk, according to estimates by the
Bureau of Agricultural Economics. The full text of a
statement concerning butter, cheese and condensed milk
imports follows:
Imports of butter, cheese and condensed milk into the
United States last year exceeded exports by the equiva-
lent of more than 500,000,000 pounds of milk, and estab-
lished a new post-war peak in volume of net imports.
Net imports in 1925 were equivalent to 214,000,000
pounds of milk.
Butter Shipments Balance
Butter imports and exports were nearly balanced last
year until December, wnen the price of butter at JNew
York exceeded that at London enough to permit more
than 2,000,000 pounds to enter this country, even over
the tariff.
Total imports of cheese aggregated 78,416,823 pounds
for the year, and total exports only 3,902,597 pounds,
leaving a net import of 74,514,226 pounds, which is
equivalent to 745,142,260 pounds of milk. Net exports
of condensed and evaporated milk totaled only
113,000,000 pounds for the year, as against more than
836,000,000 pounds in 1919.
Cheese Imports Gain
Exports of condensed and evaporated milk have de-
creased markedly since the war, and cheese imports have
increased. A large quantity of the cheese imported is
made up of foreign types or special varieties, but a large
quantity of Cheddar cheese is included.
Production of cheese in the United States last year is
estimated at only slightly below that in 1925, but net
imports increased more than 21,000,000 pounds. Canada
contributed 11,835,152 pounds in 1926 against 209,695
pounds in 1925, most of it coming in during the latter
half of the year on account of low prices of cheese abroad,
especially in England.
Most of the Canadian cheese was used by the manu-
facturers of processed cheese. The imports from Canada
displaced domestic cheese and depressed prices during
the period of importation.

WEST COAST RAILROAD FACILITIES
EXPANDING RAPIDLY WITH
BUILDING

Seaboard and A. C. L. Both Providing Short Routes to
North Through This Section

(Perry Herald)
JACKSONVILLE (Special).-Expansion of transpor-
tation facilities in Florida is continuing, with more to
come, says the Florida State Chamber of Commerce.
Two notable events in the transportation field within
recent weeks were completion of the Atlantic Coast
Line's short-cut from Richmond to Thonotosassa, pro-
viding a short route between Tampa and the west, and
acquisition of the Georgia, Florida and Alabama railroad,
by the Seaboard Air Line.
The Coast Line, in building between Thonotosassa and
Richland, below Dade City, completed the link necessary,


with its Perry-Monticello cut-off, to route traffic from
Tampa directly to the west with a minimum of mileage.
The Coast Line had a route into Tampa without the
Richland work, but it was the heavily congested area
about Lakeland. The new line will make it possible to
divert trains from the Waycross-Lakeland line at Rich-
land and run them directly into Tampa via Thonotosassa.
In leasing the Georgia, Florida and Alabama, the Sea-
board has gone a long way toward providing its an-
nounced western line from Tampa to the vicinity of Bir-
mingham, a route which will cross its main lines from
east to west between Jacksonville and River Junction,
Savannah and Montgomery and Atlanta and Birmingham.
The route to be selected along the West Coast never has
been announced, but it is reasonable to believe, says the
Chamber, that the G. F. & A. will be utilized. This road,
with existing lines already operated by the Seaboard,
would provide a large portion of the contemplated
western line.
The Seaboard operates branches out of Americus, Ga.,
which in all likelihood will figure in the general plan.
One goes northwest to Columbus, while the other runs
southeast to Richland, Ga. The G. F. & A. operates be-
tween Richland and Tallahassee with a line further south-
ward to Carrabelle. The Seaboard operates a branch
southeast from Tallahassee to Covington, a few miles
from Perry, which means that this system now has a con-
tinuous line in operation from the vicinity of Perry to
Columbus, Ga. It intersects the Jacksonville-River Junc-
tion line at Tallahassee and the Savannah-Montgomery
line at Americus, leaving only the Atlanta-Birmingham
route untouched.
If the Seaboard should utilize existing lines in its plan,
says the Chamber, it would be necessary only to build
from Columbus to a point on the Atlanta-Birmingham
line, and between Covington and Tampa to provide an
almost bee-line route between Tampa and Birmingham.
Actually, comparatively little construction is necessary
to make it an accomplished fact, for the railroad could
provide the line in Florida by building the few miles
from Covington to Archer, from which point it already
operates directly to Tampa via Dunellon, Inverness and
Brooksville. It is understood, however, that the plan for
construction in Florida contemplates an entirely new line
from Perry to Tampa as near the coast as possible.

MANATEE COUNTY HAS 34 DAIRIES
OPERATING DAILY

Close to Thousand Cows Produce Over 2,000 Gallons of
Milk

(Bradenton Herald)
The records of the county health department show that
there are 34 dairies with 925 cows which are producing
2,300 gallons of milk daily.
Of this amount of milk, approximately 1,900 gallons
are used locally, leaving a surplus of 400 gallons daily,
which is used for various purposes, such as cheese mak-
ing, chicken feeding, etc.
With the operation of the new dairy and milk regula-
tions, adopted recently by Bradenton, Palmetto, Manatee,
Sarasota and Venice, this surplus milk meets all require-
ments of outside cities, being produced under standards
acceptable to the largest cities of the United States, ac-
cording to A. B. John, assistant health officer.
The very best of spirit of cooperation is being shown
between the producers and health department, and the
prediction is made that it will not be long before that
production will justify daily shipments to other cities.


REVIEW









16 FLORIDA REVIEW


AVERAGE AMERICAN IS FOUND TO CON-
SUME 55 GALLONS MILK AND 17
POUNDS BUTTER A YEAR

Bureau of Agricultural Economics Reports Each Person
Also Uses Three Gallons of Ice Cream

(United States Daily)
The average person in the United States consumes 55
gallons of milk, 17 pounds of butter, 4 pounds of cheese,
15 pounds of condensed and evaporated milk and three
gallons of ice cream each year, according to statistics
compiled by the Bureau of Agricultural Economics of the
Department of Agriculture.
These are the amounts, in round numbers, of per
capital annual consumption of dairy products in the
United States, revised up to the present time and made
public by the bureau on August 20. Meantime, the world
trade outlook for dairy products, notwithstanding Amer-
ica's declining export trade in dairy products since the
abnormal World War period, so far in 1926 indicates
volume exceeding the record for more than a decade ex-
cept in 1925.
The Bureau of Agriculture Economics' table shows
steady increase in all these products, except for some
fluctuations several years ago in condensed and evapo-
rated milk. It follows:
Per Capita, Annual Consumption of Dairy Products in
the United States-(Revised, 1926)


Milk Butter
Gals. Pounds
.............. 42.4 14.6
.............. 43.0 14.0
.............. 43.0 14.8
.............. 43.0 14.7
.............. 49.0 16.1
............... 50.0 16.5
............... 53.0 17.0
.............. 54.75 17.25
............... 54.75 17.04


Cheese
Pounds
2.89
3.00
3.50
3.50
3.50
3.70
3.90
4.20
4.26


Cond.
and Evap. Ice
Milk Cream
Pounds Gals.
10.49 2.07
12.50 2.14
12.30 2.49
10.17 2.46
11.40 2.28
12.69 2.43
13.25 2.68
14.00 2.50
14.87 2.80


116,505,395,000 POUNDS OF
MILK PRODUCED IN 1925
WERE USED

(From Dairy Farmer)


54,325,776,000 lbs.
Creamery Butter.......
28,592,000,000 lbs.
Farm Butter............... g 12,390,000,000 lbs.
Fed to Calves ............. 4,642,800,000 lbs.
Cheese.........................M 4,475,400,000 lbs.
Ice Cream ................... 4,437,527,000 lbs.
Cond. and Evap. Milk 4,394,645,000 lbs.
W asted........................ 3,500,000,000 lbs.

WEST FLORIDA CROPS

(Milton Gazette)
Strawberry picking was scarcely over, when blueberry
picking became the popular out-of-door sport for a good
many women and children, as well as a few men, in this
section. The bluebrry crop is now almost harvested, but
the pear crop is coming on to furnish fresh fruit, while
the golden satsuma will be in evidence shortly after the
pear crop is in. Thus in West Florida it is just one thing
after another all the time to make people glad they are
alive and living in Florida.


TERRITORY WEST OCKLOCKNEE RIVER
TO BE TICK-FREE BY SEPT. 1


Only Infestation Remaining Will Be in Small Isolated
Areas

(Gadsden County Times)
Dr. R. L. Brinkman, assistant veterinarian, with the
U. S. Bureau of Animal Industry, was in Quincy this week
on official business connected with final tick eradication
work.
He advises that in a short while, probably by Septem-
ber 1, all that part of the state west of the Ocklocknee
river will be free of the cattle fever tick.
The only infestation remaining after that time will be
a few small isolated areas, consisting of from one to two
or three vat territories, where reinfestation occurred as
a result of movements of cattle, horses or mules in viola-
tion of quarantine regulations.
Dr. Brinkman says these movements are always a
source of grave danger to the cattle in the area to which
the movement is made, and such movements should be
immediately reported to the State Veterinarian at Talla-
hassee or to the office of the U. S. Bureau of Animal
Industry, Jacksonville, Fla., which office cooperates with
the State Live Stock Sanitary Board in the tick eradica-
tion work in Florida, and with the State Veterinarian of
Georgia, in the work in that state.
Dr. Sim J. Home, 325 Hildebrandt building, Jackson-

ville, Fla., is the veterinarian in charge.
The work in Georgia at this time is wholly final work,
all of the state being released from quarantine.


SUWANNEE WATERMELON SEASON ENDS

Most Successful Shipping Season in History of County

(Special to Times Union)
Live Oak, July 25.-Suwannee county has just closed
its most successful watermelon shipping season, the rec-
ords of past years proving that the best average prices
were secured by the farmers in 1927. A total of 1,485
full carloads were shipped from Wellborn, Branford, Live
Oak, O'Brien, McAlpin, Falmouth, Newbern and numer-
ous sidings here and there over the county.
The number of carloads shipped this year is considered
by those best posted in the business to be a record, in view
of the fact that the recent drouth so seriously retarded
the growth of melons. But the first substantial rain took
hold on the vines and assisted to produce the best quality
crop raised here.
Some unusual records were made as to prices this year.
The best car brought $1,150, a magnificent shipment of
Tom Watson's, loaded at the O'Brien siding and shipped
to a New York City commission merchant. Other prices
ranged from $1,000 down to $150.
The success of the melon season just ended has inspired
dozens of farmers, who have not heretofore raised this
fruit, to seek information about growing watermelons
next season. In view of this desire on the part of the
farmers, the Suwannee County Chamber of Commerce,
having anticipated the results of this year's crop, is ready
with data and full information about seed, fertilizer and
marketing, with which to satisfy the needs of the new
growers. Those well versed in the melon business say
that next year's melon acreage will be close to five
thousand.


Year
1927
1918
1919
1920
1921
1922
192.3
1924
1925


HOW THE
WHOLE



Household Use...


I




University of Florida Home Page
© 2004 - 2010 University of Florida George A. Smathers Libraries.
All rights reserved.

Acceptable Use, Copyright, and Disclaimer Statement
Last updated October 10, 2010 - - mvs