Better marketing for Florida

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00029
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00029
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

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Full Text

Jflorba 3Rebietd


AUGUST 1, 1927

No. 5


Better Marketing for Florida (Editorial)........ .. ... .. ......
F lorida Cans M ore G rapefruit ... ..................... ....... ..............
Shade H arvest in County H alf Over.............................. .................
Tom atoes and Strawberries ........................... .......
Billion Dollar Com panies .................... ..... ....
Suwannee's Splendid Tobacco rop ............. ................................
W isconsin M ilk Shipped to Florida ................. ... ..........................
New Record Set by Citrus Sales ..................... ..........
K eeps 780,000 F olks B usy.......... ............... .............. ..... ......
M otor Car P reduction ......... ......... ... ........... .. ......... ..
Peanuts: Five a Bag!
$500,000 Plant in Tam]..i \\% .11 M l.. 1%\.t.
lce C ream .... ................
Frostproof Ships Largest Citrus Crop in History.. ..... .........
Flowers M ade Fro Pine Cones ........ .............. ...........
'itrus Canning in State Makes High Mark ........... ..................
New Brick Plant W ill Be Started.............. ......... ....................
Fall Reservations Five Times Larger........................... .........
Tell This to the Neighbors ........ .............................. .
M iam i's C hief Indu story ................... ............. ...........................
T he W orld B before F lorida ........ ................. .... ....... ..........
P peanut P lant Set U p H ere ................................................. .. .......
New Game Birds To Be Imported .................................................
M o n ey C ro p s .. ............. ......... .......................... ............... .......
L eon County Industry ......... .................................................. ....
New Enterprise for Kissimmee ......... ... .............................

(Commercial Crop of Figs, Volusia County........ ............................... 9
N ew Industry ........ ....... .................. ........ ..... ... .... ................ 10
Million Ferns Shilppl 10
Auto Traffic South o... \- MI..ri.li .,i., 10
)Development of the i'. I. i. 11, ..r I.rinl 10
Make Them Known .................................. ......................... 11
More Hogs and Better Hogs in Suwannee County. ................. 11
In Hollywood News ........... ......................................... .. .. 11
Stump Retort Plant for Perry............................... ... .............. 11
Florida Can Be Great for Cattle....................................................... 12
Shipments of Lumber From Pensacola ......................... ................... 12
Record Cargo Naval Stores Being Loaded...................... ......... 12
Hottest Day in Forty-one Years .................................. ......... .. 12
Padnsay Clears for Harbors of Africa........................................... 13
T rain Load W term elons .. .... .......................................................... 13
Ship Grapes From Altoona .. ...................................... ...... 13
Move Twenty Cars "Sweets" to Cash Market............... ................ 13
New Melon Is Suited to Miami Conditions.................... .......... 13
Florida Heads Relief in Flood Sections............. ...... .................... 14
School Statistics for 1925-26 ........................................ ............ 14
(an W aste Is Florida U rge...................... ...................... ............. 14
F first Cotton Sale of Season........................................................... 15
'Peanuts 15
New Link ., .. ..i T'r I5 i' i. 0 15
Shade Tobacco a Handsome Crop This Year.................................. 15
Tobacco Crop Is Best Yet .. ............... ............... ....................... 16
)emnko Makes Great Showing at Grape Meet ............................... 16


SDEFINITE PLAN for better marketing
of Florida citrus crops has recently been
suggested. Certain details of this plan
remain to be worked out. But the con-
ferences at Washington between Florida
agricultural officials and Secretary W. M. Jar-
dine reached agreement on a number of objec-
tives to be sought by the setting up of a clearing
house through which Florida growers would
have opportunity to sell their fruit. Briefly
stated, these objectives are as follows:
No. 1-Higher Quality and Fewer Brands of
The need for this is obvious; too much fruit
bearing too many brands is dumped upon the
big markets. Our friends from California have
met this by keeping inferior quality off the mar-
ket and by eliminating a great percentage of
brands and trade names which formerly glutted,
depressed and confused the nation's markets.
No. 2-Standardization of Grades and Packing
This is only another step towards better mar-
keting-a step which Florida producers must
take. Under our present unscientific system a
consumer in New York City who goes to the
market to buy Florida oranges cannot hope to
make a satisfactory purchase if he buys accord-
ing to grade; for, in fact, there is no grade.
Indeed, it often happens that the "grade" of
one packer and the "grade" of his neighbor
show wide variation, even though the quality
of the fruit is identical.
This can mean nothing but chaos in our mar-
keting until grades are standardized; until the

packages are uniform; until quality is labeled
according to the degree of its excellence, and
until every grower and packer falls into line to
maintain a fixed, unvarying standard. Until all
this comes to pass we shall not have satisfactory
results in the selling of our citrus products.
No. 3-Reduction in Number of Shippers
We had as well face the facts as to this con-
dition in Florida. There are entirely too many
shippers, each having his own methods and his
own standards and his own trade brands and
his own list of customers, and each acting in
direct competition with all others. This not only
begets confusion as regards brands and grades,
but it inevitably leads to that worst of all pit-
falls-glutted markets. Under the California
system, handled through a clearing house, no
more fruit is sent to a given market at a given
time than can be readily absorbed by that
market. Under the Florida system-or rather
lack of system-we see repeated instances of a
market literally deluged by shipments from all
over the State, each shipment, of course, being
started with absolutely no knowledge on the
part of the owner as to the other shipments.
This results, in almost every case, in an over-
loaded market and an unsatisfactory price re-
gardless of the quality of the fruit.
No. 4-Development of Fruit, Marketable the
Year Round
Under this heading we have promising possi-
bilities; possibilities which include preservation
of our products through storage and other

Vol. 2


means until such time as the market is favor-
able for the best price.
It also opens up the question of developing
varieties that will come into bearing throughout
the year. There seems to be no special reason
why Florida, with its three hundred and sixty-
five days of growing weather, should not pro-
duce many fruits and vegetables in every month
of the year.
No. 5-Enlargement of the Market at Home
and Abroad, Particularly for Grapefruit
It was clearly brought out at the Washington
conference that Florida enjoys an unique ad-
vantage as regards possibilities of better mar-
keting. Geographically, we are much better
situated in this respect than most of our com-
petitors. We are fifteen hundred miles nearer
the big consuming centers than California. This
means that Florida, by the right sort of co-
operative action, can greatly enlarge the mar-
ket for her products. So far, it appears that
we have failed to take advantage of our oppor-
tunities along this line. This has been especially
true as regards grapefruit; we have failed to
tell the world enough about this delicious and
healthful product. We have practically no com-
petition with California in grapefruit. We need
have little fear as to the grapefruit of Arizona.
The Texas grapefruit, while good, has no points
of superiority over ours; and delivery from
Florida by boat and rail can be made hours
ahead of Texas.
No. 6-More Intelligent and More Vigorous and
Widespread Advertising
Here we have possibly one of our major op-
portunities. Indeed, we must recognize that
this has been the prime factor in selling, on a
systematic market, the oranges, nuts and other
products of California.
The leading magazines, many of the large
dailies, and scores of other means of advertising
have been used to tell the story of California's
products. The housewife has been told about
"Sun-Kist Oranges," "Sun-Maid Raisins" and
"California Walnuts" until it has become second
nature for her to order them. This kind of
advertising can be done by Floridians for the
products of Florida. Until we learn the use ot
extensive and persistent advertising we shall
never convert the consuming public of America
and of the world to the excellence of our fruit.
No. 7-Extensive Research Work
It is perhaps safe to say that no state in the
American Union has more unrevealed and un-
developed potentialities than has Florida. Truly
marvelous results may be expected when the
spirit of Burbank has actuated Florida scien-
tists through the years to come. Already, we
have evidence that our State can be made to
produce rare tropical plants and fruits, and nuts
which did not originally grow here. The matter
of selection, adaptation and development is one
of essential importance in the unfolding of
Florida's destiny. Nature has set for us a broad
stage, whereon our people must play their parts.
If we look well to our inheritance we shall play

our parts with industry, with devotion to a com-
mon cause, and with the patience needed to
achieve a great goal. The genius of man, plus
the blessings of Providence, constitute at once
our opportunity and our obligation.


Reports for the season, which is now about over, show
that Florida is steadily increasing her output of canned
grapefruit, and finding ready sale for this new product.
Of course it is only new as canned goods, but packing
this delicious fruit in cans is a matter of very few years,
and it had to be introduced and largely taken on faith in
the first year or two. One trial was generally sufficient
to make a regular customer, and the increase of the pres-
ent season over that of the previous one was probably
three hundred per cent.
Florida grapefruit is famous the world over. While it
is raised in many sections, and California takes pride in
talking of it, Florida stands at the head of the list for
quantity and quality production, and Florida grapefruit
is called for in thousands of places where a variety is
available. The grapefruit growers of this State have no
cause for complaint regarding the crop or markets the
past few years, and because of the operation of canning
plants in some sections fruit that would otherwise have
been wasted was sold at a fair price and went out, in
cans, to further please consumers.
Canned grapefruit, as sent forward by Florida can-
neries, is especially fine fruit that has not "shaped up"
well and is therefore not easy to pack, and makes a poor
showing on the fruit stands. But it is perfect, inside,
and the canneries carefully take out the "plugs," and
after having been slightly heated and receiving just a
little sugar, they go far and long on their journeys to
offer a most delightful salad or breakfast fruit. When
cooled and with some added sugar, as many people al-
ways put on, the canned grapefruit is enjoyed almost as
greatly as though being scooped out of the "shells" with
a spoon.
During the season of 1925-1926 the production of
canned grapefruit was 225,000 cases. For 1926-1927
the pack will be about 700,000 cases. There are twenty-
two canneries operating in the State, and they have had
a busy time handling the fruit that was available. It is
understood that the canneries paid from fifty to eighty-
five cents a box for fruit that was not readily market-
able-strictly on account of shape and coloring. The
fruit was necessarily sound and fully matured, and the
buyers of canned grapefruit are sure of getting good and
wholesome products.
A russet, while hard to sell on the stands, is often
finer flavored than some of the smooth, golden skinned
fruits. The crooked fruit, grown perhaps in bunches,
where there was no escape from the "squared" sides or
suggestion of a "neck," is also shied at by wholesalers
and consumers. The wise ones know that the "meat" is
as fine as any, but appearances count heavily in the mar-
keting of fruit of any kind.
The operation of canneries in Florida for handling
grapefruit has added considerably to the gross profits of
the citrus fruit industry. It has also given employment
to many who appreciate the work of preparation and
handling at the canneries. Next year the total may be
larger, for the demand increases as the canned grape-
fruit gains new patrons, far and near.


Joriba Rebit'
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

NATHAN MAYO ...............Commissioner of Agriculture
T. J. BROOKS ....... ..... Director Bureau of Immigration
PHIL S. TAYLOR......... ......................Advertising Editor

Entered as second-class matter, June 25, 1926 at the Post Office
at Tallahassee, Florida, under the Act of June 6, 1920.
Will be nailed free to anyone upon request.

Vol. 2

AUGUST 1, 1927


Real Art in Production Has Been Brought in Full Play

(Gadsden County Times)
The real art that is required for the production of
shade cigar wrappers is now being called into play by
the tobacco growers during these last days of the 1927
crop. Few crops in recent years have required the in-
telligent direction and keen judgment that the present
crop is requiring.
Coming up from a slow start the rapid changes in
growth and leaf texture have demanded watchfulness
and experience, and a balance in the routine handling
of the crop above the sand leaves. The first harvests
taken some days after rains fell were taken quickly, but
later primings were slowed down to allow the later
growth to attain proper maturity and finish.
That good judgment is being given is shown by the
colors and finish that are found in the curing barns.
Occasional speaking is reported on the older fields
where maturity is not maintaining pace with recent
weather conditions, and this is hurrying the harvest by a
few days.
Half Over
The harvest is reported to be more than half over
throughout the county, although some second priming is
still to come off, whereas the earliest fields are already
sowed in beans. The fall bean crop is expected to be
greater than usual this year, as many planters are using
this succession crop to consume the full value of the
tobacco fertilizer.


(St. Augustine Record)
Florida has four months during which it is the only
tomato shipping state. Its competition during that
period comes principally from the West Indies and Mex-
ico. Most of Florida's tomatoes come from the lower
east coast of Florida.
The tomato crop is one of the most important of the
vegetable crops, not only because of the large amount
shipped fresh, but also because of its extensive use for
canning and manufacture. Only a fourth of the 82,-
914,000 bushels grown in 1925 entered the markets for
consumption in a fresh state. Five states, Florida,
Georgia, Mississippi, Louisiana and Texas, marketed prac-
tically their entire product for fresh disposal. Nineteen
states made partial shipments of their tomato crops in
a fresh state.
While Florida has four months during which it is prac-

tically the only shipping state marketing fresh tomatoes,
it has only two months during which it commands the
domestic market for strawberries.
Present day marketing of strawberries represents a
notable achievement in both horticulture and rail trans-
portation. In spite of the highly perishable nature of
these small fruits, their sensitiveness to fluctuations in
temperature during shipment, and their inability to stand
storage, the large markets of the country are practically
assured of a continuous supply of strawberries for many
months. They arrive at different periods from widely
scattered producing areas, where growers have succeeded
in developing varieties adapted to the peculiar local con-
ditions of soil and climate.
Strawberries were grown for commercial purposes in
27 states during 1925. The bulk of the commercial crop
subject to rail shipment, however, was grown in certain
small concentrated areas scattered principally through
the more southerly states. The principal areas were
located in southeast Maryland, southeast Virginia, and
southeast North Carolina; the west coast of Florida; the
Hammond district of Louisiana; the Ozark region of
Arkansas and Missouri; two small areas in Tennessee,
one along the Mississippi, the other in the southern part
of the state. These areas combined produced about 60
per cent of the total commercial crop and originated 80
per cent of the total carload shipments in 1925.
Strawberries appear first in the south, and are shipped
north. As the ripening season moves northward, ship-
ments from southern points begin to drop off, and at the
time the season in the more northern states is at its
height, the movement of the shipments is reversed and
is in a southern direction. Thus in the majority of mar-
kets, while shipments may be received over a period of
months, they seldom come from the same direction for
any length of time. For two months the shipments con-
tinue steadily out of Florida.


(Cappers Farmer)
Ten corporations in the United States have reached
the billion dollar class, either in value of total assets or
in the market value of their securities. Some of them
have gross sales or revenues of a billion dollars or their
physical properties are worth that sum.
Gross sales and revenues of the 10 companies total
six billion dollars, net profits aggregate 800 million dollars
and dividends, paid to more than a million stockholders,
total nearly 400 million dollars. These companies em-
ploy 1 % million men and women, 4 per cent of the labor
force of the country. The assets of these firms aggre-
gate 15 billion dollars which is more than 5 per cent of
the total private wealth of the United States.
Here is the corporate honor roll:

. S. Steel ('orp .... $2,446,000,000
So. Pacific R. RI....... 2,147,000,000
I'ennsylvania It. 1,819,000,000
Amer. T. & T. C'o....... 1,646,000,000
N. Y. Central t. R..... 1,449,000,000
Standard Oil, N. J.. 1,369,000,000
Union Pacific R. RI. 1,140,000,000
A. T. & S. F. It. 1,071,000,000
((,n. itotors Corp... 915,000, 000
Ford Motor Co. .. 800.000,000
It is interesting to note that

Market Value
of Securities
five of these


are railroads and five are industrial. The great earning
power of certain industrial companies accounts for the
fact that the market value of their securities is so much
greater than their total assets.



A correspondent writing from Live Oak tells that
photographers have been setting up their tripods in the
tobacco fields of Suwannee county, making shots of the
really remarkable stands of tobacco now rapidly matur-
ing in dozens of fields in the county. Florida has had
all kinds of experience in raising tobacco, and some-
times it has appeared that the experiments would fail
and that other crops might succeed to attention where
formerly good crops of tobacco had been raised. The
price of the tobacco was another feature that is not
always satisfactory. But this season things seem to be
coming strong for Suwannee county, at least, and the
report suggests production of as much as fifteen hun-
dred pounds per acre in some sections.
A long extended drought was giving the tobacco
planters a bad outlook up to a few weeks ago. Then,
apparently as though awaiting the water supply, the
plants responded to the plentiful rains in a way that was
surprising. The story from Live Oak suggests that "one
farm three miles west of here contains six acres of
cigarette tobacco, each hill showing a perfect line of
plants, there being not a single miss in transplanting.
The stalks are now approximately five feet high, with
eight to fifteen excellent leaves on each stalk." Insect
pests have not appeared to any extent, it is understood,
and everything presages a good yield of fine quality
The new manager of the Suwannee tobacco warehouse
at Live Oak has been looking over the situation in that
section, and is said to be greatly pleased. The crop in
the county is in splendid condition, and from the ex-
perts' estimate should yield from seven hundred to fifteen
hundred pounds per acre. The higher figure is most
unusual, but confidently expected in some instances.
There is predicted a good price for extra fine quality
tobacco this year, and those who have gone into this
particular branch of farming are delighted.
"The comeback of the tobacco crop in Suwannee, after
a most tedious dry season, is one of the remarkable
events in observation, covering a period of thirty-five
years," said Mr. Holland, of the Live Oak warehouse.
"This county will undoubtedly market some of the finest
quality of bright leaf tobacco sold on any market in the
South." Florida products stand at the head of the class,
usually, wherever entered. And Florida can raise almost


(Milk Plant Monthly)
In February, 1926, milk was successfully shipped from
Marshfield, Wisconsin, to Miami, Florida, a distance of
1800 miles, the car making the journey with the regular
passenger service.
This milk was shipped in glass-enameled tanks in an
enclosed car, the body of the car and roof being in-
sulated. The floor of the car was covered with acid-
resisting waterproof material and the car contained two
3,000-gallon glass-lined, seamless and heavily insulated
tanks. The tanks were mounted in a cradle forming part
of the under-framing and were arranged to insure com-
plete drainage. Each tank was equipped with a 20-inch
manhole for cleaning purposes, and an inlet valve and
an outlet valve through which the milk passes, being
forced out of the tank by means of compressed air.
The car was equipped with a motor-driven agitator

used to reincorporate the fat in the milk before the tank
was emptied. The car and the tanks were equipped with
electric lights.
The milk, at 35 degrees F., was placed in these tanks at
Marshfield, Wisconsin, and upon reaching Miami it was
reported that the temperature was 36 degrees F. The
car was also equipped with a refrigeration system which
was used when necessary to maintain an even tempera-
ture. It is reported that two hundred cars of this type
have been built by the American Car Company to be used
by dairymen in this country. The journey to Miami is
the longest trip made by any of the milk tank cars.
Plans are being made to have ten cars running regu-
larly between Wisconsin and Florida in this milk service,
which will handle 6,000 gallons of milk, produced from
tuberculin-tested cattle, every day.
Although it is reported that the health officers in the
principal cities of Florida, which receive a great deal of
shipped milk, are not well satisfied with the product, this
is in all probability due to the handling of the product
before shipment, rather than the actual transportation
under the conditions above described.
Milk Cars for Passenger Train Service
The Southern Railway pictures in the Southern News
Bulletin for September, 1926, a string of ten new
Southern Railway milk cars recently fitted up for passen-
ger train service at Knoxville, Tennessee. These cars
were built to take care of the increasing dairy products
traffic originating along the lines of the Southern.
The cars are painted standard passenger car color and
have been fitted with standard cast steel wheels, steam
heat, and air signals, in addition to passenger car brake
equipment and couplers. They are lined with metal on
the inside so that ice can be piled on top of the milk cans
when so desired. In other respects they are standard
refrigerator cars with ice bunkers in each end.


Last Season's Crop Largest in U. S. History

(Tampa Times)
A greater volume of citrus was absorbed in American
markets during the past season than ever before in the
history of the country, according to figures compiled by
the Florida Citrus Exchange. A total of 50,600,000
boxes of citrus fruit was sold during the season 1926-27.
This is nearly 5,000,000 boxes greater than the previous
record season of 1923-24.
C. C. Commander, general manager of the Florida
Citrus Exchange, in commenting on these figures, said:
"The absorption of this tremendous volume without a
serious depression of prices is a definite proof of the
effective work being done by the California and Florida
exchanges in merchandising and advertising the product.
If new markets had not been obtained for citrus and if
new consumers had not been reached, prices this year
would have been as bad for all producing areas as they
were in the 1923-24 season when red ink was the rule
rather than the exception."
Seven producing areas were considered in compiling
the figures, including California and Florida. A total of
45,987,414 boxes were shipped during the 1923-24 sea-
son. The volume from the same producing areas in the
last season was 50,460,000 boxes.
Florida is credited with 18,000,000 boxes of the 1926-
1927 production; California, 28,500,000 boxes; Texas,
700,000 boxes; Japan, 500,000; Porto Rico, 2,500,000;
Arizona, 260,000.



(Cappers Farmer)
Oil constitutes one of the greatest sources of liveli-
hood to American workers. More than 780,000 persons
are employed to produce, refine, and market petroleum
and its products in the United States. This means that
more than 31/ million people, including oil workers and
their families, are dependent on petroleum for a living.
"Whole cities have been founded on gasoline," says
a bulletin of the American Research Foundation. "One
of the most notable examples of a city built on oil is
Tulsa, Okla., which rose through the development by
great refiners of the oil fields of Oklahoma. Another is
Port Arthur, Texas, which is a refining and export port
at tidewater."


(Cappers Farmer)
Total production of passenger cars and trucks in the
United States for 1926, was 4,461,652, of which 3,930,114
were passenger cars and 531,538 were trucks. This
established a new high record, and compared with 4,336,-
262 vehicles in 1925, of which 3,835,801 were passenger
cars and 500,461 were trucks.


Florida raises some peanuts. Not a very large amount,
evidently, for not a great deal is said about them in the
general news of the week. West Florida has probably the
most of the crop, and it is recalled that a great many
farmers are planting peanuts for their stock. Peanuts as
a money crop is not at this time very greatly found in
this State. Perhaps it is because peanuts were for a long
time chiefly thought of as a means to an end for the
peddler on street corner or in circus or baseball stands,
and for the purpose of making peanut oil and butter.
The Georgians, however, are doing better by the peanut,
and they raise great quantities of them, for candy and
confectioners' uses generally. The consumption of pea-
nut butter is also understood to have reached a high
point. Probably Florida would do well to use more acre-
age; although there are many things that perhaps grow
quickly in Florida soil, under Florida sunshine.
Reference to the growing demands for peanuts, made
by the Industrial Index, suggests the greater attention to
peanuts at this time, and it may interest some Florida
folks to know that a nation-wide call is heard for greater
production. The Index gives some facts concerning the
way in which the peanut is used at present, and the fol-
lowing is quoted from that publication:
"The Curtis Candy Company, Chicago, Ill., manufac-
turers of 'Baby Ruth,' recently shipped, as special trains,
seven solid trainloads of candy within that many weeks-
three special trains going to the Pacific coast, three to
New York City and one to cities in the South. This is
just part of thirty-two special candy trains moved this
spring by this one company.
"This company uses from three and one-half to six
carloads of shelled peanuts daily, depending on the season
of the year. It employs 3,500 people in its three big
plants in Chicago.
"One can hardly find a city of any size in the North or
East but that has a number of plants manufacturing

peanut products-candy factories, salting plants, peanut
butter factories, etc. Many of these plants use from one
to five carloads of shelled peanuts per day. Just recently
one of these big companies placed an order at one time
for seventy carloads of shelled peanuts.
"The Woolworth Company now buys salted peanuts by
the trainload for sale in their hundreds of stores through-
out the country. The Great Atlantic and Pacific stores-
hundreds of them-handle peanut butter in barrels, and
sell it by the pound in wooden trays, just as they do lard.
Other chain stores handle peanut products on the same
large scale.
"The Tom Huston Peanut Company, Columbus, Ga.,
one of the large Southern manufacturers of popular pea-
nut confections and salted peanuts, now ships products in
volume quantities to more than 40,000 retail dealers,
mostly in the South."
With a clear bill of health the peanut has found favor
on account of its tastiness, and it has to an extent at
least displaced the almond, which had full sway with the
confectioners for many years. People like peanuts. They
had probably for years regarded them as rather below
the average in "style," and no doubt some felt that it
was a bit common or even impolite to eat them in good
company-except, as noted, at the circus or the ball park.
But the peanut has worked itself into the candy shops,
and from there into the best of society-and now it can
even be found on the tables at bridge parties, salted, or
with some sweet coating, formerly the exclusive privilege
of almonds or walnuts.
Peanuts are grown extensively in Virginia; they are
grown almost everywhere, to some extent. But in Florida
they could probably be grown when several other crops
had been harvested from the land. The proposition of
hand-picking was once serious; now there is machinery
for all details of the work, and it should be easy to make
a crop.


Linde Air Products to Use Liquefaction Process

(Tampa Times)
Manufacture of oxygen by a process of liquefaction is
expected to begin in Tampa early this fall, when a plant
costing approximately $500,000 will be completed for the
Linde Air Products Company.
A site for the factory has been purchased by the com-
pany from J. A. O'Berry, Sr. L. W. Lee acted as buying
agent and the sale was handled by Kennedy and Moore-
house. The property is located at Thirty-fifth street and
Thirteenth avenue and is 300 by 205 feet.
The factory will be the first of its kind in Florida and
the forty-fourth unit in the Linde Company's chain.
The buildings will be of modern type concrete, steel
and brick construction. Forty workers will be employed
when the plant opens. It is expected to begin operation
about October 1.
An unusual feature of the manufacture of oxygen is
that the only raw material required is air.
The plant here will have an output of about 40 car-
loads monthly. It is shipped to users in specially de-
signed returnable steel containers, under a pressure of
2,000 pounds per square inch.
Linde oxygen is used for cutting, welding metals, braz-
ing and lead burning.



(Milk Plant Monthly)
An interesting recent development in the transporta-
tion of ice cream has been inaugurated by an enterpris-
ing ice cream manufacturer of Seattle. It is reported
that this manufacturer, upon noting the very great
demand for American-made cigarettes in China, sought
to investigate the Chinese taste for ice cream. He found
that they were greatly fascinated by the product and has
developed an extensive business in shipping frozen ice
cream by refrigerated steamers from Seattle to the
Orient. The preparation of a powdered ice cream mix
which will meet the requirements of this market with-
out transporting it in such bulky form from the United
States is an enterprise which is now developing.
An insulated jacket for ice cream cans has been
developed and is now in extensive use in some quarters,
for which it is claimed that ice cream for distribution
from manufacturing centers to dispensers at points many
miles distant may be just as well preserved as with the
old ice tubs, which are more expensive and annoying be-
cause they must be kept packed with ice and because of
their very great weight and correspondingly greater ship-
ping cost.


Season Totals 661,295 Boxes at Net Return of $1,000,000
to Growers-Extensive Building and Improve-
ment Program Ahead

(Highland News)
Looking forward this summer to the expenditure of
$540,000 on new hard-surfaced highways and new indus-
trial plants, having marketed its largest citrus crop on
record-661,295 boxes, representing $1,000,000 returns
to the growers-and having just completed a city building
program of approximately $925,000 for a modern and
beautiful high school, new city hall, white way, sewer
system, water system, and fire-fighting equipment, city
park and baseball diamond, Frostproof-present capital
of the Associated Boards of Trade of the Scenic High-
lands-is taking every possible step to stimulate com-
munity growth which industry, good roads and an up-to-
date civic setting always facilitate.
There is no guess work about Frostproof's claims. The
figures are quite definite, says Pres. J. Maxcy of the Citi-
zens Bank, who is also president of the Frostproof city
council. In the industrial line three plants are to be
erected this summer, and work, in fact, has already
started on two of them. J. H. Lester, of Tampa, has
commenced the erection of a twenty-ton ice plant on the
Atlantic Coast Line Railway tracks at Fifth street at an
investment of $25,000. Very shortly L. Maxcy, Inc., the
largest citrus packing plant here, will establish, at a cost
of $15,000, a pre-cooling plant to receive its low tem-
peratures from the ice plant.
The Florida Canners, Inc., is to erect a canning plant
at Fifth street on the A. C. L. tracks to be ready for busi-
ness this fall. This plant will cost $50,000. It will be
strictly up-to-date in every particular, and equipped to
can not only citrus fruit but also vegetables. Provision
for an output of citrus juice and marmalades will be
made. It is expected this plant will lend an impetus to
trucking in this district such as has never been followed


Exhibition in Chamber of Commerce Window Creates
Great Interest; Hand-Painted Flowers the
Ultra in Artistry

(Ocala Star)
"Say it with flowers" is the slogan of the Florida Hand-
Painted Pina Kona Novelty Company of Belleview, an-
other new industry in Marion county, which is displaying
its novel products for the first time in the window of the
Marion County Chamber of Commerce. The exhibition
presents a striking picture of the variety of flowers made
of pine cones. Nelle Beemis and Lucie Bohannon are
said to be the first to take the humble pine cones and
transform them into artificial flower designs which spell
the last word in artistry. It is perhaps the first time in
the history of the county's industry that flowers have
been produced from the Florida pine cone.
The variety of floral designs, the stems made of pal-
metto and the rustic baskets made of pine needles are
artistic creations of these two women that have attracted
more than ordinary attention. Numerous varieties of
zinnias, sunflowers, daisies and other Florida flowers
hand painted in brilliant colors present a picture rarely
seen thus displayed before the public. The pine cones in
their original state and the finished flower from basket to
stem are shown. The display will be conducted for one
week, Secretary Horace L. Smith said.
It is doubted if anything so original and novel has ever
been done in Marion county, and indications are that this
new industry founded by these two ladies should meet
with immediate success.
Mrs. Bohannon, whose husband is a song writer of
country-wide note, has painted for years. She has done
some fine work in art and seems to have been gifted with
the brush.

700,000 Cases To Be Shipped From State This Year

(Pensacola Journal)
TAMPA, Fla., June 25.-(AP)--Grapefruit canneries
in Florida more than trebled their previous high record
output during the 1926-27 citrus season, the Tampa
Tribune will say tomorrow. A total of at least 700,000
cases were canned during the past season, it was an-
nounced, as compared with the previous high mark of
220,000 cases in 1925-26.
The estimate was based on returns from 17 of the 22
canners operating in the State, which showed a total
output to date of 671,000 cases. Officials connected with
the citrus industry predicted that the returns from the
remaining five canneries will place the figure beyond the
700,000 mark.
During the season of 1922-23 the total number of cases
of canned grapefruit in the State was 189,250. In the
season of 1923-24 production dropped to 98,986, to rise
again in 1924-25 to 134,932. In 1925-26 the production
was 225,000, which stood as a record until the figures
were announced for the current season.
Fruit used for canning purposes on the whole was such
as could not have been marketed easily, it was explained,
largely because of its appearance and size. The canneries
paid 50 to 55 cents per box for culls and 70 to 85 cents
per box for second grade fruit, thus providing a market
for fruit hitherto considered unsaleable.



Process Developed by J. W. Brunen To Be Used in Manu-
facturing Product Here

(St. Lucie County Times)
A plant for the manufacture of brick by a new process
devised by J. W. Brunen of this city will be established in
Fort Pierce in the near future, according to an announce-
ment by Mr. Brunen.
A new company is being formed to operate the plant,
but it will be a branch of the St. Lucie Tile & Block
Works, which is operated by Mr. Brunen.
The new plant will have a capacity of 30,000 bricks a
day. It will be located on the site along the railroad near
the city, where excellent shipping facilities for supplying
the outside trade as well as the local demand will be
Mr. Brunen has been working for several years on a
process for making better sand brick at a lower cost. He
has now perfected the product to a point where he is ready
to put it on the market. It has been given a high rating
by the underwriters' laboratories on tests for compressive
strength as well as for its fire and water-proofing quali-
Mr. Brunen says he will be able to market his new
brick at a less price than other types of brick are being
sold in this section. It can be made in any desired color
and is both fire-proof and water-proof, he says.
The plant will be placed in operation as soon as ma-
chinery can be obtained, and a large force of men will be
employed when it is running at full capacity.


(St. Petersburg Times)
Reservations for the fall, winter and spring tourist
season in St. Petersburg are running at a rate five times
the number recorded locally at this date one year ago,
leading hotel and apartment house proprietors reported
in a survey Saturday.
Certainty that every hotel and apartment house in the
city will be needed to entertain the crowds of the forth-
coming season to open in about two months has caused
some builders to delay plans for additions and improve-
ments which otherwise they would undertake at this time.
Information from traffic managers of many railroad
systems, visiting St. Petersburg from all parts of the
country, have stimulated reservations. Reports of local
business men returning from trips in northern states and
inquiries piling up at the Chamber of Commerce and the
St. Petersburg Motor Club have all added to the forecast
for the biggest tourist season St. Petersburg has known.
Usual Delay Averted
The knowledge in many parts of the country that St.
Petersburg is to be the Florida city of great crowds,
brilliant entertainment and every facility for innumer-
able sports and pleasures has halted the usual delay in
making reservations. Assurance by both hotel proprietors
and apartment house managers that stabilized, reason-
able rates will be the rule has tended to convince pros-
pective Sunshine City visitors that the time to make pro-
vision for a pleasant winter is now and not later.
"I had intended to add largely to our hotel by building
a big annex," said one proprietor of a fine, new structure.
"but reservations are now recorded five times the number

of this date last year. We could not build, finish and
furnish the new addition in time to have the whole hotel
in its new enlarged form and service by the beginning of
the tourist season this year, which I figure will be early.
For that reason we will defer construction plans at this
"We turned away many patrons last season, and could
use the new space to advantage from the first. To say
that we have five times as many reservations as we had
this time a year ago is saying much, but check of our
records shows this to be true."
Other hotel proprietors, predicting the biggest crowds
in the history of the city, next winter, are making such
alterations and carrying on such programs of renovation
and decorating as will raise their establishments to the
high standard now required for the successful enterprise
of the city. A big program of improvement is under way
at the Huntington hotel, Second street and Fourth avenue


(Pensacola Journal)
Florida has a little less than one-half of one per cent
of the nation's tillable acreage. Its possibilities are shown
by the fact that it now produces 81% of the nation's
grapefruit, 61% of the peppers that go into the early
market, 21% of the watermelons, 41% of table cucum-
bers, 24% of the table tomatoes, 29% of the eggplant,
38% of the early snap beans, 16% of the early Irish
potatoes and 32% of the nation's celery.


(Miami Post)
With the approach of the winter season, it would be
well to consider intimately Miami's chief industry-the
hotel. The greatest item that Miami exports is hotel
rooms, and a neglect of this market would be suicidal.
Also it would be well if some means were devised whereby
hotel owners could obtain expert assistance that would
permit them to give the utmost of service with the least
cost, for prosperity of this business means far more to
Miami than most people realize.
There is one hotel, and not the largest by any means,
which at present has a payroll of $2,000 per week. The
workers of this hotel probably represent a population of
between 150 and 200. Thus, if it were possible to fill the
hotels and keep them filled for any considerable length of
time, the payrolls of the hotels probably would support
between 12,000 and 15,000 persons.
This is taking into consideration only the actual em-
ployes of the hotels and their families. Taking also into
consideration the money the visitors to these hotels spend
with business firms here, the enormous amount of buying
necessary to operate the hotel, such as food, laundry,
luxuries, etc., and it can be seen that it will be many
years before any single industry will exceed that of the
Paring of the municipal budget is highly desirable, but
with conditions in Miami from a commercial standpoint
far from excellent, it is to be hoped that the publicity
budget will be left untouched; that Mayor E. G. Sewell
will be given a free hand and the utmost cooperation from
his fellow commissioners. The hotels mean to Miami
what steel means to Pittsburgh, cotton to Georgia, wheat
to Kansas, and they must be filled next winter.



(Orlando Sentinel)
Florida has many assets, but her resources go much
farther than oranges, tourists, fishing and hunting, says
the St. Augustine Record, which asks pertinent questions:
Do you think of your Florida as a tourist resort or as
a place to grow oranges or as a place to fish and enjoy
the sunshine? Or do you go farther afield and find that
the cucumber crop this year brought the growers $1,000
an acre, the watermelons $2,000 a car?
Plant City shipped over three million quarts of straw-
berries, Sanford shipped seven thousand cars of celery,
Tampa produced over five million cigars in February sell-
ing over fifteen cents, while the rest of the world pro-
duced less than four million.
These are only a few figures to show that Florida, while
posing as the "playground of the nation," is also the
"Market Basket of the World." And then remember that
our average mean temperature is as follows: June, 80;
July, 82; August, 81; September, 78, over an average of
53 years.
Farming, fruit growing, bulb growing, cattle, hogs and
poultry, industries and commercial enterprises of all
kinds go to make up a composite picture of Florida that
beats the world, and the world will soon find it out and
make a beaten path to our door.


Jelks & Son Move Concern From Quitman

The establishment of Jelks & Son, manufacturers of
Primrose brand peanut products, at Commodores Point,
in modern plant with a working force of fifty employes,
was announced yesterday by Telfair Stockton & Com-
pany. The construction of the plant has been under way
for the past few weeks, but announcement was withheld.
The peanut products company was formerly located at
Quitman, Ga., but moved to Jacksonville to enjoy the
industrial advantages offered by the city, it was said by
Mr. Jelks. The plant is admirably located, having rail
and water transportation adjoining the building.
Plans to export the products to all sections east of the
Mississippi are being arranged by the company executives.
The raw product will be shipped to Jacksonville from
middle and western Florida, Georgia, Alabama and Vir-
ginia. The company is also preparing to pack jellies
under a trade name manufactured from Florida fruits.


(Clearwater Herald)
TALLAHASSEE, Fla., June 24.-(AP)-A number of
new species of game birds and animals are to be imported
to Florida by the State Department of Game and Fresh
Water Fish, under the new game and fish law, effective
July 1, Commissioner J. B. Royall announced.
Wild guineas from Cuba; chacalacha from Mexico, and
pheasants are to be given a thorough trial in the State,
Mr. Royall said. All are exceedingly fine game birds.
Several species of deer, particularly the sambar, an
Asiatic deer, which has been tried out in Florida, and
which has been successfully propagated in the State, will
be included in the importation. The deer run in sizes of


from four hundred to six hundred and fifty pounds, and
have large antlers.
Under the new law, it is a violation to take, or molest,
imported game, the commissioner pointed out. Because
of having no protection under the old law, it was not
considered advisable to import new species of game into
the State until some means of protection had been found,
he stated.
The first shipment of Cuban guineas has already been
received and is being placed out, Mr. Royall said.
The department also expects to import beaver into the
State as a fur-bearing animal, which is also protected
under the new law. Two pairs of beavers were kept in
the State up to two years ago, but they were killed by
persons dynamiting for fish, Mr. Royall said.
The commissioner expressed the hope that cooperation
would be extended by everyone in the protection of the
imported game and birds.


(Pensacola News)
Watermelons are moving from West Florida in carload
lots, 150 cars having moved from Chipley during the past
three weeks, with twice that number moving from Grace-
ville. Melons have brought from $100 to $300 per car,
and the growers are making money.
A few weeks ago the melon growers were apparently
facing ruin. The vines were burning up under the steady
heat of the sun; the blueberry crop was also said to be
drying on the bushes. Then came the heavy rains; both
crops were saved, and while neither is as heavy as was
expected, farmers are making good money because of
that very shortage.
Irish potato growers early in the season declared that
their potatoes would be ruined unless there was rain;
then when the rain came, there was the cry that if there
was too much rain the potatoes would rot in the field. On
the contrary, the potatoes suffered very little from the
dry weather, and none from the rains where the proper
precautions were taken. Farmers in Escambia county
shipped a larger crop than last year and received good
prices. Alabama farmers made literally millions of dol-
lars on their potatoes. Atmore claimed a $1,000,000
potato crop, and Baldwin county more than $2,000,000
on their potatoes, sweet corn and cucumbers.
Within a few days a big movement of sweet potatoes
will go out from Escambia and Baldwin counties, and
growers expect good money here, for the potato crop is
somewhat short this year.
Farming is like every other industry-the supply and
the demand create the price. Crops have been somewhat
short this year, but prices have been high.
It may be that for this reason the cotton farmers will
come back, too.
Farmers lost money on their cotton last year, but will
probably make money this year. Those who had the
foresight to plant diversified crops will probably get the
real money returns.
Statistics show that Irish potatoes, sweet potatoes, let-
tuce, cabbage, celery, watermelons and snap beans in
1925 had a valuation of $804,167,000, and of this sum
$116,283,000, or 14.3 per cent of the whole, were grown
in Florida, Alabama, Georgia, South Carolina, North
Carolina and Virginia.
The one-crop system in the South has passed away.
Statistics show that over a seven-year period eleven crops
have returned an annual value of $225 an acre for the


whole United States, these same eleven crops in Florida
having shown a return of $489 an acre.
West Florida lands are cheaper and the produce is
better than the average, which makes the actual return
per acre much greater here than in some other sections
of the country.
When the Florida farmers have learned not to put all
their eggs in any one basket any season, but to so diver-
sify their crops as to protect themselves against a possible
over-supply of any one crop, they will make real money
and an abiding income.


(Tallahassee Democrat)
Our readers who are familiar with its beginning in a
small way some four years ago will be interested and glad
to know that the Gypsy Products Company at Chaires is
doubling the size of its unique and original steam plant.
The additional building, which will be used as a ware-
house, is nearing completion. Mr. and Mrs. A. O. Steph-
ens, the sole owners and promoters from the start, have
been quietly and unassumingly increasing their business
each year, having as their foremost aim, quality rather
than quantity, and a standard uniformity of products.
To the repeatedly asked question, "Why do you not
advertise more?" Mr. and Mrs. Stephens' reply is that it
would be an embarrassment to receive more orders since
many are necessarily refused at periods of the year when
their stock becomes exhausted by increasing demand.
Such discriminating customers as the S. A. L. dining cars,
chain stores, leading hotels, state colleges, etc., who use
in quantities, consume their output from year to year,
and together with the home patronage of all leading
grocers in' nearby towns keep them more than busy with
orders. The past holiday season assorted Christmas boxes
were advertised-the customers choosing the varieties of
products and same being packed by the company in at-
tractive holly boxes arranged with Spanish moss and real
holly from the company's own grounds. The result was
shipment of boxes to fifteen different states the two weeks
before Christmas. The recipients of many of these have
already manifested their likeness for these by making re-
peat orders for the various packages.


(Kissimmee Gazette)
A new enterprise for Kissimmee about to open. The
Kissimmee Peanut Co., Inc., has been formed and incor-
porated during the last few months for the purpose of
manufacturing toasted salted peanuts, confectionery
products, also canning and preserving of fruits, etc.
However, for the time being, stress will be placed on
the toasted peanuts products which will be turned out by
the new improved process which will give them a par-
ticularly fine flavor.
The company has purchased all the machinery which
was owned by James I. Custer and wife, who came here
last year to build a factory. Mrs. Custer, who has had
charge of this line of work in the Tom Huston Plant in
Georgia, has been employed as superintendent of this
Through the untiring efforts of S. I. Smith, Attorney
N. C. Calander and others of the firm the needed money
has been raised, the machinery bought and installed. The
company has been formed and incorporated for $10,000

and stock sold to several enterprising citizens of Kissim-
mee and vicinity.
The company consists of a president, vice president,
secretary and treasurer, and a board of directors consist-
ing of seven of the stockholders.
Through the generosity of H. N. Mackinson, one of
Kissimmee's boosters, the use of a building on Sproule
avenue has been given one year gratis.
The cooperation of the city officials and the chamber
of commerce has been solicited and were assured of
hearty cooperation.
There are many brands of salted peanuts on the mar-
ket, but the Kissimmee Peanut Co. expects to put out a
brand "chief of them all," and sold under the name of
"The Big Chief," with the chief's head on every package.
The motto of the company is "quality, quantity and

Strict economy in every way will be practiced so as to
be able to give the public more for their money and also
give the merchant a better margin.
Owing to delay of bags, etc., the goods can not be put
on the market in the regular way by July 4th, but the
peanuts can be had at the many stands and places of
amusements on that day.


Giant Fig Tree Bears Crop Estimated at Fifty Bushels,
on Hammock Land

Truck Loads of Delicious Fruit Brought Here From Grove
Near Daytona Beach

(DeLand News)
The appearance of delicious figs on the streets of this
city by the truck load caused nothing short of a sensa-
tion. Of course, there are many trees scattered around
in the kitchen gardens of the county, but no one had any
thought of fig production here in commercial quantities
until this week. The advent of the truck load caused a
flurry among the housewives and the man in charge was
deluged with buyers. They were being retailed at 10
cents a quart or 75 cents a peck, and they ranged in size
up to about 2 % inches in diameter. A facetious gentle-
man remarked that this was all that is required to make
Volusia county a real "Garden of Eden."
However that may be, an investigation by the Chamber
of Commerce uncovered a grove of fig trees planted out
in orderly way, of nearly five acres in extent, and one
tree at least that was 40 feet across and bearing a crop
estimated at 50 bushels. At $3 to $4 a bushel, this is a
pretty valuable tree. In the vicinity were more trees,
some of them very old and quite a -sizeable planting of
five-year-old stock. Maybe this is a heavy crop year, but
information vouchsafed on this point says not.
The fig country, according to the chamber's research,
lies in Dunlawton hammock, in the eastern part of the
county. The variety is said to be "lemon" or "white"
figs. The soil is of the rich rocky hammock type, under-
laid with a sort of yellow marl. No fertilizer has been
used. No one knows, seemingly, the origin of the original
stock, but it has been traced to some trees growing in the
vicinity of Lake Helen, near DeLand. There are trees in
the first-mentioned place well over twenty years old.
They grow without much care, to all appearances. High
winds, and heavy crops, have caused some of the trees to
lay over, exposing the roots. They grow and bear just
the same.



(Fort Lauderdale Greetings)
The Western Sausage and Provision Co., Inc., which
opened recently in the north limits of Fort Lauderdale,
is starting off most successfully. H. E. Wiseheart is presi-
dent; J. W. Daily, vice-president; L. J. Vaniman, secre-
tary and treasurer. The company manufactures fourteen
varieties of bologna and other sausages and already
employs twelve men. One traveling salesman is now
employed and others will be added very soon, because
business is increasing at a most satisfactory rate. The
company handles its own products in its own closed re-
frigerator trucks, insuring strict sanitary conditions. The
big White trucks are painted yellow, with red heart
monogram on each side. The plant has been inspected
and certified as clean and fully meeting all requirements.
What the possibilities of this new Fort Lauderdale in-
dustry are no one can predict, but the field, both at home
and in Central and South America, is unlimited.
Success to the Western. May it grow to employ ten
times its present force.


(Apopka Chief)
The Zellwood Fern Growers' Association are enjoying
the most prosperous season in the history of the organ-
ization. Last Saturday they celebrated the passing of
the million mark in the shipping of their ferns for this
season. They entertained the packers in appreciation of
their faithful services during the year. There were about
90 present. Before the season closes the Association
anticipates doubling the amount shipped last year in the
same period of time, which was 645,000. Regardless
of the quantity shipped this season they have been unable
to fill all orders received promptly, and have been obliged
to turn down considerable business. Manager G. S.
Vincent states that this is conclusive evidence that there
is still room for new acreage.


St. Johns River Bridge Has Eight Thousand More Cars
Monthly Than Last Year

(St. Petersburg Times)
Southbound traffic of people from northern states into
Florida over the one gateway at the St. Johns river
bridge, Jacksonville, is running at a rate approximately
8,000 passengers a month greater than for the same
period one year ago, the Florida State Chamber of Com-
merce shows in a unique chart issued Tuesday.
This chart shows a wide variance in the southbound
passengers entering the State through the Jacksonville
gateway in the three years, 1925, 1926 and 1927. The
chart shows that the peak was reached for a single month
in January of 1926, when 39,931 passengers passed over
the St. Johns bridge south in motor cars carrying foreign
license plates. But the diop from that month in 1926
was very abrupt, falling to 22,676 in February of that
year, and then taking on a new upward spurt quite con-
trary to other years. March showed 22,718, and from
that time on the drop in the chart lines is quite severe
again, registering 22,336 for April, 13,936 for May of
1926, and touching bottom in June with 9,322.

It is now apparent that the low of June is to be far
below any low point this year. January of this year
registered 29,695 passengers in motor cars from other
states passing into the State; February showed 23,411,
and then there has been a very gradual decline. March
showed 22,336, April 20,034 and June 17,603, or 8,281
increase over June of 1926.
The year 1925 is called Florida's boom year, but the
people from northern states passing into the state over
the St. Johns river bridge started the year with 20,546
passengers southbound for January, dropped to 15,249
in February, to 10,571 in March, to 9,201 in May and
7,048 in June.
The high mark in the height of the tourist season in
1925 was scarcely over the top of the low for this year.
The total for June this year, 17,603, shows an increase
of 10,555 over June of 1925.
The total for the first five months of 1925 was 62,615;
for 1926 it was 113,583 and for 1927, 113,079. But the
curve is straightening out this year, April, May and June
all showing heavy increases over the same months of all
other years, indicating an annual tourist crowd of 2,-
000,000 for this season.


(Orlando Sentinel)
Florida has shown the greatest telephone development
of any twelve states in the southern group, extending
from Virginia to Florida, inclusive, and as far west as
Louisiana and Arkansas. It has 11.6 telephones per each
one hundred in population. Kentucky leads in the total
number of phones, according to the Industrial Index,
which further says: There are in this group of states
over 1,735,000 telephones serving a population of 25,-
200,000. This means that these Southern states have
practically ten per cent of the total number of telephones
in the country.
Next to Kentucky, Tennessee ranks in total number of
telephones, followed in order by Virginia, Georgia, Flor-
ida, North Carolina, West Virginia, Louisiana, Arkansas,
Alabama, Mississippi and South Carolina. In proportion
to population, however, Florida, with a percentage of
11.6, has a big lead over its neighboring state. Again,
Tennessee comes in second place with nine telephones
per each hundred of its population, followed by Kentucky
with 8.9, West Virginia with 8.5, and Virginia with 7.5.
The comparatively low percentage of some of the states
is probably due to the large colored population in such
Georgia leads this entire group of states in population,
land area and postal receipts, Tennessee in individual in-
comes (1923), North Carolina in number of automobiles,
and as already stated, Kentucky in the number of tele-
Florida has had the largest growth in telephones,
population and telephones per hundred population dur-
ing the last fifteen years. From 1912 to 1927, while the
population increased 81 per cent, the number of tele-
phones increased 387 per cent. In the same period,
Louisiana showed a growth of 180 per cent in telephones,
North Carolina of 132 per cent, Tennessee of 107 per
cent and Alabama of 105 per cent. One Southern state
which showed almost no change in the population in that
period was Mississippi, which lost .6 of 1 per cent in
number of inhabitants, but which in the 15-year period
gained 67 per cent in the number of telephones.



(Tampa Times)
The fact that 154 leading dentists of this country,
answering a questionnaire upon the subject, some time
back, agreed that eating grapefruit tends to greatly im-
prove the condition of the teeth, and the fact that it has
been discovered that the eating of grapefruit improves
the skin conditions and clarifies complexions, should
greatly stimulate the demand for and use of grapefruit.
Undoubtedly they will-if these things are duly made
There is suggestion here for a most efficacious adver-
tising campaign.
You have never seen an advertisement of grapefruit
which presented them as anything more than something
good with which to begin a meal, have you? Neither
have we.
Many things are good things with which to begin a
meal, and are so advertised. Not many things are at the
same time good for this, good for teeth and good for the
complexion, as are grapefruit. We can't let this be too
widely known.
A picture of a half grapefruit with a spoon nearby will
not impress half so much as will a picture of a prettily
complexioned girl eating grapefruit to keep that com-
plexion pretty, or a lady with strikingly good teeth eating
grapefruit to keep her teeth good.
These things should be played up for their full worth
in grapefruit advertising. They are facts which it will
pay to make known.


(Suwannee Democrat)
Suwannee county not only has more hogs than ever
before (at least 20 per cent more than last year, or a
total of 75,000 head, according to records on file in the
office of State Veterinarian Knapp), but it will also have
better hogs, according to reports secured by a Democrat
reporter the past few days.
These reports were secured from farmers who were
in town Saturday and Monday from all parts of the
county, as follows:
M. L. Wilson, Mt. Zion-Many fine hogs. Large acre-
age of peanuts, which means hogs will probably be better
than last season.
Claude Jones, Suwannee Station-More hogs and bet-
ter hogs than last year; thinks there is an increase of at
least 25 per cent; much larger acreage in peanuts, mean-
ing larger hogs, as they can be carried longer before
D. S. Glenn, four miles south of Live Oak on Branford
road-Some very fine hogs in his community; is a new-
comer and does not know if an increase. He will fatten
quite a number of hogs for the market this fall.
C. A. Fortner, Lancaster-Many more hogs in his sec-
tion than last year and they will be much better. Pea-
nut crop extra fine, which insures plenty of feed.
Allen Brown, Pinemount-Has 300 head of fine hogs;
Allen Lee also has a fine herd, and Raymond Chancey
has quite a number of hogs that are very fine; thinks
there is considerable increase in hogs over last year.
N. A. Gaylard, Live Oak, Route 2-Considerable in-
crease in hogs in his section and the grades will average
much better; plenty of peanuts to run hogs in the fields
longer than usual.

J. M. Helton, Tiger Lake-Hogs in his community are
about the same as last year; says he has not quite so many
as last year; feed crop will fatten more hogs than the
farmers have.
John Starling, living a mile out of town on the White
Springs road-States that he has 150 or 175 very fine
hogs; thinks he will fatten about the same number as
last year.
J. O. Revels, Pinemount-Has more hogs than last year
and thinks they will be much better; has enough peanuts
to run them in fields longer and hopes to produce better
grades; thinks there will be considerable more hogs mar-
keted than last year.


(Hollywood News)
Harbor construction now presents a two-fold asset for
Hollywood. First, of course, there is the deep water
harbor, capable of handling ocean going vessels. That
in itself is a commercial asset which has made cities on
sand dunes and rock bound coasts.
An additional feature in the harbor construction, the
jetties, offer a unique opportunity to aid in the develop-
ment of Hollywood amusements. Deep sea fishing, with
all its thrills, may be had from dry land at Hollywood.
This may be the message sent to all lovers of real sport.
You don't have to be seaman and fisherman too to get
the correct kick out of ocean fishing.
Here at Hollywood the visitors next January, when
the cold winds blow above the Mason-Dixon line, may go
swimming in warm ocean waters in the early morning;
then he may spend a couple of hours fishing in tropical
waters; after a hearty meal at one of the finest hostelries
in America he may swing the golf club over a fine course
in the afternoon. If the score begins to look bad at the
ninth hole he can slip away to a sportman's paradise and
angle for deep sea fish-all without even drawing an
The important feature of the announcement of the fish-
ing facilities is that another worthwhile amusement has
been added to the Hollywood list.


(Greenville Progress)
Plans and arrangements for building a retort plant for
the destructive distillation of stumps in the western part
of Taylor County have practically been completed, ac-
cording to information contained in the Perry Herald.
The establishment of such a plant has been considered
for some time by the Arnold Joerns Syndicate, which con-
trols about 100,000 acres of land in Taylor County,
mostly cut over.
Col. J. L. Reeves, President of the Reeves Engineering
Corporation of Newark, N. J., and an ex-army officer,
with many years of experience in the field of industrial
engineering, has been secured to thoroughly investigate
the proposition and go into the details of arranging the
establishment of this plant.
The distillation plant which is being figured on would
not only produce turpentine from stumps, but would
yield many more products even more valuable, such as
the pine tars and the various substances which can be
manufactured into commercial compounds. The success
of this project would lead right on to factories in Perry
for making these compounds.



(Tallahassee Democrat)
JACKSONVILLE (FSCC).-Eradication of the cattle
tick in zones where the work has been completed by the
State Livestock Sanitary Board has resulted in a com-
plete reversal of opinion on the tick question, according
to Dr. J. V. Knapp, State Veterinarian. In many coun-
ties in West Florida where the work got under way with
many of the people objecting to it, the original opponents
of dipping now declare they would not go back to the old
condition of things under any circumstances.
Liberty county, immediately east of the Apalachicola
river, has been struggling for some years as a result of
the depletion of its timber. It possesses few farms, has
no incorporated towns and its population has dwindled
to something like 4,000. Liberty does possess many
range cattle, however. With eradication of the tick,
Liberty is preparing to convert itself into a cattle rais-
ing county. It has recently received a carload of the
finest strains of Aberdeen-Angus sires and has arranged
for a second carload to be delivered next fall. Other
counties in the recently freed sections also are prepar-
ing to import blooded sires, according to Dr. Knapp, and
from twelve to fifteen carloads of such cattle will be
brought into the territory during the fall.
There is no argument over the assertion that a profit-
able dairy industry and the cattle tick cannot exist side
by side, according to officials of the State Livestock Sani-
tary Board. West and North Florida counties, realizing
this fact, are working over time to eradicate the tick and
build up dairy herds in order to produce milk in large
quantities for a profitable market.
Jefferson county, where tick eradication work has just
gotten under way, has received within the last few
months several of the finest show herds of Jerseys and
Holsteins in Canada and the United States. The county
was not free from ticks when these cattle arrived, but
their owners began a year ago to make preparations to
move them to Florida and the limited areas upon which
they were domiciled were freed of the pest by fencing
and other methods prior to their arrival. Jefferson is
now producing approximately 1,000 gallons of milk daily,
but without a creamery or milk depot of its own is forced
to haul its surplus to Madison for disposal. Madison
county's dairy industry is growing because of precautions
taken against the tick by the cattle owners in limited
areas, prior to the beginning of work by the State.


West Chatala Carries 1,178,000 Feet to Spain

(Pensacola Journal)
Approximately 3,250,000 superficial feet of lumber
has been exported through the local port this week, most
of which left here yesterday, according to information
filed at the local customs house by clearing steamers.
In addition to the lumber, quantities of other material
also were loaded aboard steamers in the local port.
Probably the largest cargo of lumber taken this week
was carried by the American steamer West Chatala,
which sailed yesterday for Spanish ports. The steamer
carried 1,178,000 superficial feet of lumber loaded here.
She also carried cargo for Spanish ports from New
Orleans and Houston.

The Chatala will discharge at Barcelona 691,000 super-
ficial feet of rough pitch pine lumber. At Valencia she
is to discharge 22,000 feet of oak lumber taken locally
and cargo from Houston and New Orleans. The steamer
will leave 445,000 feet of pitch pine lumber at Palma
and 22,000 feet of oak lumber at Cadiz.
The Italian steamer Cogne, which also sailed yester-
day, carried 155,000 feet of rough pitch pine lumber
and 31,000 feet of sawn timber for Buenos Aires, and
544,000 feet of pine lumber for Bahia Blanca. The
steamer will take more cargo for South American ports
at Mobile.
The British steamer Muneric sailed yesterday for
Rosario, Argentine. The steamer will discharge 402,000
superficial feet of pitch pine lumber and 1,900 barrels of
gum rosin for Buenos Aires. The vessel has cargo from
New Orleans and Mobile for South American ports.
The American steamer Hastings, locally built, sailed
the early part of the week for London with 100 drums
containing 5,487 gallons of wood turpentine, and 176,000
feet of pine lumber. The steamer will discharge 40,000
feet of rough pine lumber at Bordeaux, France, en route
to London. The steamer has cargo from Beaumont and
Gulfport for England and France.


Steamer St. Anthony in Port Loading 16,000 Barrels of

Loading of one of the largest cargoes of naval stores
ever to go from this port was begun yesterday by the
steamer St. Anthony, United States Shipping Board
A total of 16,000 barrels of rosin will make up the
steamer's cargo, according to E. McLeam, chief clerk of
the South Atlantic Steamship Lines, agents. Value of
the cargo is about $32,000.
The naval stores are being loaded at both the munici-
pal docks and the Commodore's Point terminals, it was
An excellent market for naval stores now exists in
South America, Mr. McLeam stated, and the St. Anthony
will discharge her record cargo at five ports, Rio de
Janeiro, Santos, Montevideo, Buenos Aires and Per-
The St. Anthony reached port yesterday morning,
traveling light from Baltimore. She was in the port of
Jacksonville early this month with a cargo of Brazilian
coffee, part of which was discharged here. Capt. T. P.
Taylor is master of the freighter.
Loading of the St. Anthony is expected to be com-
pleted by Saturday.


Mercury Rose to 9312 to Set Long-Time Record; Over
Half Inch of Rain Fell Last Night

(Key West Citizen)
Saturday was the hottest day recorded in Key West
for 41 years, the local weather bureau reports.
Mercury soared to 93, a record-breaking tempera-
ture here, where 89 degrees is considered rare.
But while it was 93% here, points farther north are
sweltering in a temperature of 100 to 110 at midday,
quite frequently at this season of the year.



American Steamer Carries 722,000 Feet of Lumber

(Pensacola Journal)
Loaded with a mixed cargo of lumber the American
steamer, Padnsay, cleared yesterday afternoon for Fer-
nanda Po, West Africa, and nearly a score of other cities
of the dark continent. The ship carried 722,000 super-
ficial feet of pitch pine lumber.
The Padnsay, following discharge of her cargo, will
load mahogany logs in South Africa for the Frederick
Gilmore Company here, and return. The steamer just
recently discharged a cargo of the logs.
First the Padnsay will stop at Fernanda Po, an island
off, the west coast of Africa, where she will discharge
30,000 feet of rough pitch pine lumber and 43,000 feet
of dressed pine lumber. Afterward she will discharge
cargo at Monrovia, Liberia. The steamer has two boxes
of ornamental shrubbery and seven boxes of citrus trees
for the capital of the little republic.
The steamer has cargo for Lome, West Africa, consist-
ing of 9,000 feet of dressed lumber and 12,00 feet of
rough lumber; Lagos, West Africa, 499,000 feet of rough
pitch pine lumber and 25,000 feet of dressed lumber;
Calabar, 45,000 feet of rough pitch pine lumber; Dakar,
4,000 feet of rough lumber; Aecra, 13,000 feet of dressed
lumber, and Freetown, 1,000 feet of dressed lumber and
2,000 feet of dressed lumber.
The Padnsay will also stop at Feneriffe in the Canary
islands where she is to discharge 19,000 feet of rough
pitch pine lumber.


Graceville, in West Florida, is considered about the
largest watermelon shipping center in Florida, and the
farmers of that section are loading this luscious fruit
every day for northern markets. It is estimated the daily
average will reach the hundred mark in a week or so.
The average weight of melons in the various cars is get-
ting heavier and the prices are remaining high, it is
announced. The Sowega Association loaded a car of
melons Tuesday, which average forty pounds. Up to
last Wednesday night a total of 153 cars had been
shipped from Graceville. Special trains are required to
carry the melons to the Northern markets. When the
season is at its height it is nothing unusual for Grace-
ville to load 100 cars of watermelons a day, which takes
two special trains to transport to their destination.


Principal Kind Marketed Is Carmans

UMATILLA, July 2.-Harvesting of the grape crop at
Demko Bros., vineyard at Altoona, is in full swing. The
principal variety being marketed are Carmans, which has
shown wonderful popularity on local markets.
Estimates show about 80,000 pounds are on the vines,
most of these being Carmans, and are grown on thirty-
three acres of ground. The increase in production in
this one vineyard is 60,000 pounds over last year. Acre-
age next year is planned to be increased slightly, most of
the new vines being for experimental purposes. Dr.
Charles Demko, in active charge of the Altoona vineyard,

has made wonderful strides in his work, and has helped
materially to show the world that Florida can grow grapes
both in quality and quantity.
In this connection Dr. Demko was an exhibitor at the
Florida Grape Growers Convention and show at Orlando,
Wednesday and Thursday. He took down with him four-
teen varieties of grapes, and out of thirty-eight awards
he received eleven first prizes and three seconds, leading
easily the entire field in respect of the number of awards.
"People who do not think we can grow grapes in Flor-
ida," said Dr. Demko, "should pay a visit to some of our
Lake county vineyards. Right now they are on the vines,
the tangible proof is here."


(Pensacola News)
Shipment of sweet potatoes started at Barrineau Park
yesterday, with 20 car loads to be shipped from that
point, to be followed by the same number of cars from
Molino, starting to move next Monday.
Escambia county and Baldwin county farmers will
show considerable rivalry in their potato shipments this
year, but Escambia farmers are confident of winning, as
they did last year, when Escambia county beat the entire
country on shipments of early sweets.
One hundred bushels to an acre is about the crop, with
more than 250 acres planted to early potatoes, with an
equal acreage harvested in August.
The first potatoes to reach the market usually bring
from $2.50 to $2.75 per bushel, and an average low
price, on which farmers can make money, is from $1.60
to $1.75.
With 40 cars, each car carrying 600 bushels, it is easy
to figure satisfactory returns for Escambia county on the
crop this year.


Cantaloupe Is Cross Between Montreal and Banana

(Miami Herald)
A new melon for Florida, with all the essentials neces-
sary for marketing and shipping, has been bred in the
Opa-Locka experimental farms by Scott U. Stambaugh.
The melon is a cross between the Montreal cantaloupe
and the banana melon, retaining the high flavor and pala-
tability of the former with the size and thickness of flesh
of the latter. The Montreal cantaloupe has long been
regarded by growers as the choicest of fruits, but has not
been successful over the entire United States, with the
result that in the past ten years the Rockyford melon
sprang into public favor. In this locality the Montreal
has been grown fairly successfully, but was unable to
withstand certain fungus diseases. On the other hand,
the banana melon is raised here successfully, but is not a
good shipping melon. It has the further drawback of
being fit to eat at only one degree of ripeness, which made
it impossible for the public to know just when to cut it.
The first crop of melons raised from seed from the
crossed variety is now being consumed locally and a
large acreage will be planted for local consumption in
December. The variety has not yet been named.
Experiments on other types of melons for Florida are
now being carried out, including crosses between the
Paradise and Chinese melons.



(Orlando Sentinel)
Since the beginning of the great Mississippi flood dis-
aster, the State of Florida has sent more money to the
scene of the catastrophe than 27 other states of the
Union. This speaks well for Florida and shows that it is
not so bad off as many would try to make one believe.
Florida has sent $158,464.79 to the sufferers of the
valley, this amount being greater by more than $5,000
than the next highest rated state of the 27.
Florida, during the storms and hurricanes in the south-
eastern end of the peninsula, received a huge sum of
money from other states of the country. But we have
demonstrated that we, as well as others, can ably assist
when called upon.
The 28 states, with Florida at the top, are as follows:

F lorida ...................... ............ ..
Alabama ........ ........... ...... ..........
A r iz o n a ...................................... .. ........
A rk a n sa s ..........................................................
C olorad o ............. .....................
D elaw are ....................... ........
D district of Colum bia ......................................
G eorg ia ........................... .......... ........
Idaho ........... ....................... .........
Kansas ............................... ..........
M a in e ................................ .........
M ississipp i ............. ....................................
M ontana ........... .................... ..........
Nebraska ........................ ...........
N ev ad a ...................................
N ew H am pshire...... ............. .........................
New M exico ....... ... .............. ...
N orth D akota ................................. .. ......
Oklahoma ......... ... ......... ........
O reg on .......................................... .........
Rhode Island ... ........ .............
South Carolina ................... .....................
S outh D akota ............................ .........
U tah ............ ..... ............. ....... ........ .
Vermont ............... ...... .
W ashington .......... .......... .....
W est V irginia .... ... ........ ..... ..........
W yom in g ........... ........... .... ........




Principal of Common Fund Is Now Stated To Be

(The Associated Press)
TALLAHASSEE, Dec. 19.-Over 50,000 more pupils
enrolled in the public schools of Florida for the 1925-26
term than for the previous one, according to statistics
compiled by W. S. Cawthon, State Superintendent of
Public Instruction.
The enrollment for the 1925-26 term was 342,976,
compared with 288,107 for the 1924-25 term, or an in-
crease of 54,860. In 1924-25, the enrollment of whites
was 212,506 and 75,601 negroes.
The average attendance in 1925-26 was 34,139 more
than that of 1924-25. That of 1925-26 was 250,360, and

of 1924-25 it was 216,221, divided into 160,437 whites
and 55,784 negroes.
During 1924-25 there were 2,517 schools, with 1,702
operated for white children and 815 for negroes.
The average length of the school term in 1924-25 was
130 days, with 142 days for the whites and 100 for the
In 1924-25 the high school students numbered 26,665.
During the same term, 7,030 teachers taught in the
schools for whites, and 1,585 for negroes. The teachers
drew a total of $6,207,576 in salaries for that term. The
average monthly salaries paid teachers was $93.36 for all,
with white males drawing $144.31; white females $92.84;
negro males, $72.71, and negro females, $48.01.
It cost the State of Florida $14,997,248 to operate its
public schools in 1924-25, while $3,844,239 was spent for
building and equipment, and salaries ranging from $1,200
to $6,300 were paid the county superintendents. Duval
and Hillsborough counties are said to be paying their
county superintendents the highest salaries of the State.
The total value of school property at the end of the
1925 term was fixed at $37,348,659.
The principal of the common school fund is now about
Last year the State distributed $566,773 from the State
school fund, including the 1 mill tax.


People of This State Throw Away Much That Is Valuable

(Lakeland Star-Telegram)
Florida folks throw away enough products every year
to feed thousands of people in America. For instance,
when the growers of tomatoes, corn, beans, cabbage, pep-
pers and other products are through shipping there is
enough left in the fields to keep canning factories going
for many weeks. These fruits and vegetables could be
canned or preserved, and it would not only give work to
hundreds of people in the State, but would be a saving
in many ways. In various sections of the country where
these products are canned the farmers raise a certain
number of acres every year for the canning factories with
no thought of shipping the green stuff. If the growers
can profitably raise fruits and vegetables for canning pur-
poses Florida farmers could certainly make money on
disposing of their surplus to canning factories if such
factories could be induced to locate in this State in the
sections where there is a surplus of fruits and vegetables
at certain times of the year. Such factories on a small
scale have been started in Florida, but never under con-
ditions that now exist. At present there is an unlimited
supply of electrical energy that could be used in all parts
of the factory for lights and power; there are many big
chain stores that would undoubtedly take all the canned
products if they were put up under certain regulations
and under their brands. And with these regulations and
under such brands the goods would have a ready market
not only in Florida but in all the Southern markets. Sur-
plus grapefruit is now being canned at a profit; orange
juice is being put up in factories in this State, and many
thousands of boxes of grapefruit and oranges that were
formerly wasted can now be utilized in this manner. The
idea of canning our surplus opens up a wide vista for
profit and added industry, and every part of the State
should investigate the idea and embody it in their indus-
trial survey. Florida has the electric power, has trans-
portation and has the products. This State needs indus-
trial surveys and publicity.





(Tampa Tribune)
SAVANNAH, Ga., July 9.-(AP)-The first bale of
the 1927-28 cotton season at Savannah was auctioned
this morning by John W. Gleason Cotton Company, to
Esteve Brothers and Company, Inc., at 65 cents a pound.
The 400-pound bale shipped by J. C. Gotzen, of Web-
ster, Fla., who incidentally produced the first bale of last
season and forwarded it here, was bid for by Julian L.
Storer, representing the Esteve company. E. W. Rosen-
thal acted as auctioneer. It is interesting to note that
with the arrival of the bale yesterday a new early arrival
mark was set, as this is the first time in at least 30 years
that the premier bale has arrived this early in the season.
Last year the first bale arrived in Savannah on July 24
and brought 99 cents a pound.


(The Montgomery Advertiser)
The Savannah Morning News gives a bit of the history
of peanuts that is probably new to most people, in the
The peanut crop of the United States amounted for
the past few years to more than $50,000,000 annually;
the Georgia crop alone ran away past the two million
dollar mark. A quarter of a million acres in this country
was in peanuts last year. The value of the nuts and the
hay from the fields, not to count the feeding value of
range fields for hogs and other live stock, made the pea-
nut crop one of the major crops. Yet it is a foreigner.
A visitor in Charleston the other day said that the pea-
nut business of America today may be traced to a hand-
ful of the nuts brought over from Africa by slaves in a
Spanish ship-the native Africans finding the peanut
good for regular diet, as a food. And from that hand-
ful of nuts the peanut business started. It was less than
a lifetime ago that a friend in South Georgia sent a
missionary in China four pints of peanuts. The mission-
ary gave them to four native Chinamen. One Chinaman
kept his nuts as a souvenir; another ate his pint, every
one of them; a third divided the nuts among his friends
and they together consumed them; a fourth planted
every nut and only a few years ago the shipments from
China amounted to millions of bushels. Don't discount
the small beginnings.
The South raises virtually all the peanuts grown in
this country, but it by no means raises all that this
country uses. Annually the United States imports
millions of dollars worth of peanuts to satisfy heavy de-
mands for peanuts and their many products. We have
more than once suggested that Southern farmers devote
more attention to peanuts, believing that they might
profit by it.
As the Savannah Morning News says, the peanut, from
a small beginning, has developed into one of our major
crops, both here and in China. Whether China raises
more peanuts than we raise here in the South we do not
know; but we do know that China is supplying the rest
of the world, including the United States, with millions
of pounds of peanuts every year that the South might
as well be raising as not.

Perry Herald says a farmer in that section has grown
some very pretty June apples. No other State in the
Union has anything on Florida in the way of agriculture
and horticulture.



(Palm Beach Post)
Motorists may now for the first time penetrate into a
virgin land over the Florida keys, it has been announced,
with the completion of the first fifty miles of the new
Over-Sea highway leading into Key West.
The first lap of this famous highway from the Florida
mainland to Key West, which will be 126 miles long when
completed, is now in condition for traffic, leading down
to Upper Metacumbe, 82 miles from Miami and 80 miles
from Key West.
For many years the southern terminus of the Dixie
Highway has been at Florida City, 30 miles south of
Miami. Through the combined efforts of Dade and Mon-
roe counties, this new highway, 126 miles out at sea, is
being constructed. Begun in 1924, to date, approximately
$3,000,000 has been expended, and the total estimated
cost of the project will be about $18,000,000.
The highway now finished extends from Florida City
through the Everglades, to Little Card Point, thence via
private toll ferry to Key Largo. The ferry traverses the
waters of Barnes and Cards sounds and Steamboat creek.
After landing, the motorist may proceed to Key Largo,
Plantation key, Windly island and Upper Metacumbe,
literally over the sea.
Ever since Flagler completed the Over-Sea railroad to
Key West there has been talk of a highway covering the
same ground that this territory may be opened to motor-
ists as well as to yachtsmen. Fishing is the greatest at-
traction of the keys, their waters offering more than 600
varieties of fish. The country is also interesting from
the standpoint of tropical vegetation and truck gardening.
Opening of the highway will give an unbroken road
more than 150 miles south from West Palm Beach.


Rains Were Making of the Crop-Growers Feel Good-
Priming Second Middles-Considerable
Money Distributed

Up to the 7th of this month growers of shade tobacco
were feeling very uneasy because of the long dry spell
that was foreboding ruin to their crop as well as nearly
all other crops in this section.
The rains came in the nick of time, however, and fears
of almost a failure have been turned into vision of one
of the prettiest crops ever grown here.
The writer was in the Beggs Tobacco Company shade
the other day, and they have, according to their state-
ment, the finest crop they have ever grown. They have
181/2 acres under shade and 3Y acres sun, all of the
Round Tip variety, which is the great favorite in this
county, though some Big Cuba is planted. It was a hand-
some sight, and the other shade growers are reporting ex-
cellent crops, as also the bright growers.
Most of the growers are now priming second middles,
the cream of the crop. The amount of money being
turned loose in harvesting the crop is no inconsiderable
figure either, as it is estimated that from six to eight
thousand dollars weekly is being paid out by the growers
for labor.



(Suwannee Citizen)
The outlook is good for the largest output of bright
leaf tobacco per acre of any previous season, according
to Mr. Ace Holland, new manager of the Suwannee
Tobacco Warehouse, after a careful survey covering all
the bright leaf tobacco farms in the county. Mr. Holland
states that seven hundred to one thousand pounds per
acre is common, but after a careful check-up on condi-
tions of the crop throughout the county he says that a
yield as high as fifteen hundred pounds per acre might
be expected from some farms, especially where good
stands were secured and intensive cultivation was kept
up during the dry spell which prevailed during the early
part of the growing season.
The wonderful come-back in the tobacco crop in this
section after many farmers thought their crop had been
ruined by the drouth, is one of the marvels of agriculture
in Suwannee county. Many fields appeared almost bare
when the rains began four weeks ago, on which the
tobacco stalks now average from four to five feet high,
with anywhere from eight to twenty leaves.
The quality of this year's crop also promises to be
exceptionally fine, according to Mr. Holland's survey,
and he believes that Suwannee county farmers will mar-
ket some of the finest quality of bright leaf sold on any
market in the South.
Commenting on the condition of the Suwannee county
tobacco crop, Mr. Holland asid:
"So unusual is the leaf crop all over the county this
year, that hundreds of photographs are being taken by
representatives of fertilizer manufacturers for maga-
zines and fertilizer literature. One farm located three
miles northwest of Live Oak, owned by Finley Brinson,
contains six acres of cigarette tobacco, each hill showing
a perfect line of plants, there being not a single miss in
transplanting. The stalks are now approximately five
feet high, with anywhere from eight to fifteen excellent
leaves per stalk. Cut worms have failed to appear this
season to any large extent, therefore, the best crop of
tobacco in many years is anticipated."

M. A. Clayton, Union-Not much tobacco planted here,
though a few growers have exceptionally fine fields; be-
lieves a full crop will be made where good stands were
secured; other crops good.

A. S. Delegal, Pine Grove-Has two acres in tobacco
which is as good as he could desire; says that will be a
good average crop around Pine Grove with better grades
than last year.

H. G. Helton, Tiger Lake-Has two barns of tobacco
ripe in field; cured out two twenty-foot barns last week;
estimates 1,300 pounds per acre from four acre field and
1,000 pounds per acre from another ten acre field. His
crop is grown from suckers, the storm of June 5 having
stripped the old stalks bare of leaves; crop will average
twelve to sixteen leaves to stalk on suckers and twenty-
eight to thirty leaves to stalk where old stalks were not

Mr. Jim Mills, Tiger Lake-Cured out one sixteen-foot
barn last week; will cure out another barn this week;
crop considerably better than last year.

W. L. Robertson, Tiger Lake-Will cure out one six-
teen-foot barn this week; crop not quite so good as last

Sheriff W. H. Lyle-Has sixteen acres in tobacco
averaging twenty leaves to stalk; cured out two barns
last week and will cure out two barns this week; crop
about same as last year; has been growing tobacco seven
years and has never made a failure.

J. J. O'Neal, Pine Grove-Stand not good, but fairly
good crop; cured out a half barn last week and will cure
out another half barn this week.

Mr. Paul Umstead, Pine Grove-Has twenty-eight acres
of very fine tobacco; began harvesting last week; will
make good average crop; better quality than last year.

C. S. Long, on Hillman farm, twelve miles from Live
Oak-Has thirty acres in tobacco; if weather is good will
begin curing this week; crop will average better than for
last year; will average eighteen to twenty leaves to stalk.


(Umatilla Tribune)
Florida Grape Growers Association Annual Summer
Meeting and Grape Show was held at the San Juan Hotel
in Orlando Wednesday and Thursday, June 29 and 30,
with a large and enthusiastic attendance of growers from
all parts of the State where grape culture is being prac-
Demko Brothers, of Altoona, came in for high honors
at this exposition. Exhibits as presented to the show by
Dr. Chas. Demko drew the astounding number of eleven
first prizes and three seconds out of a possible thirty-
eight total awards. Demko Bros. were well in the lead
in all respects, showing more varieties than any exhibitor
present. They showed fourteen varieties and each one
proved a winner. The prizes, given by public-spirited
business men of Central Florida, ranged all the way from
straw hats and newspaper subscriptions to cash money,
and when it comes time to cash in on the prizes Dr.
Demko will have to take a day off when he makes his
An important feature of Demko Bros. exhibit was the
showing of four European-California varieties-Rebier,
Zante Currant, Cornichon, Muscat of Alexandria, all, of
course, Florida grown. These varieties are the more
worthy of note because this is the first time in the history
of the culture in Florida that these varieties have been
Dr. Demko gave a talk on United States No. 2 Lug-a
container to ship grapes in, and one that is widely used
all over the country. His suggestions to use this form of
crate for Florida packing was well received and the idea
endorsed by the meeting.
Dr. E. L. Lord, of Gainesville, was reelected president
of the Association; Hawkins, of Grand Island, was named
vice-president; Nichols, of Bartow, is secretary-treasurer.
Demko (Altoona), Norris (DeLand), Tadt (Hesperides)
were appointed as a marketing committee. Among other
business it was announced that Eustis would probably be
the place of the next winter meeting, probably a two-day
affair, and the suggestion was made that at this time the
visiting members form a motorcade and visit nearby vine-

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