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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00028
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00028
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Farmer's week at Gainesville, August 8-13, 1927
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Sloriba


3Rebietc


PUBLISHED SEMI-MONTHLY BY
BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE
TALLAHASSEE, FLORIDA

Vol. 2 July 18, 1927 No. 4


Table of Contents
Page Page
Farmers' W eek at Gainesville (Editorial) .................................. 1 Growers Get Record Price for Berries........................................ 9
Ship Five Carload Grapes This Year........................... .... .... 2 H. N. Powell Has W wonderful Bean Field............................... 9
School District Bonds Sold for $1,000 Above Par ......... 2 To Bring Florida a New W ealth.................... .......... ... ....... 9
Sells 68 Head of Beef Cattle .................................... ....... .. ......... 2 $425 an Acre Price for Beans.............. ............ ... ... .. 9
Textile Mills in Florida ................................ ....... .............. 3 Beans Harvested 95 Days After Planting......... ........... 10
The Strong Points of Florida for Vacation ..................- 3 Berries Bring Farmer Nearly $700 Per Acre ....................... 10
Gulf Is Sponge Field Supreme................ ....................Ho 3 Hog Raising Proves Good Business....... ............10
Flofurfa Rabbitry Introduces New Industry Into St. Crops Rehabilitate Storm Victims.............. ........... 10
Lucie County ......................................... ....... .. .... ........ 3 Grow ing W inter Tom atoes Leading Industry........................ 11
Living in Florida Costs No More Thar Other States.. 4 Dozier Grows Fine Vetch................. ...... .............. 11
Viewed from W all Street...... ............................. ...........- 4 $4,500,000 Put in Pockets Irish Potato Growers ............... 11
Says State W ill Be W world Center............... ...... 4 Boy Farmer Runs Small Sum Up............................................. 11
50 Cars H ogs and Cattle..... ..... ........................ .......... .. 4 Polk County Fruit Profits ................... .......... ................................. 12
Florida Sunshine Is Health-giving .. ....... ... ... 5 419 Carloads Smash Records ..... ................................... .... 12
Florida Farm Lands Show Increase....... .................... 5 Florida's Health W inner........................... .. ...... ....... 12
First Grapes Are Sold on Local Market.............. ........... 5 Florida's Glass Plant Will Start Soon.......................... 12
Bulbs important Product of Farm Area.................................... 6 Much Activity in Shipment of Melons .................... .................... 13
Na:Bulbs ImpoR Poc FamA 6 Opportunity for Success Best in Florida................................. 13
New Port Richey W ill Raise Rabbits............................................... 6 Not So Bad .................................................. . ............ 13
Hen Built Town ... .................................................. 6 W inter Florida Is W all Street... .... ........... ....................... ........ 14
St. Luce County Poultry Industry...... ............ 6 Conditions In Florida ........... ..... ........................ 14
Second Poultry Shipment Made................................ 7 Florida to Fill With Tourists Next Winter ............... 14
Poultry Men Are W working Co operatively ....................... 7 Clyde Official Is Optim istic................................. .... ....... 15
Dairying Proves Source of Profit ............................................... 7 185,000 Barrels of Rosin and Turpentine......................... ..... 15
1,000 Melons Yield from One Acre.......................... ......... 7 Agricultural Manufacturing In Florida............................... 15
State's Place as Large Food Producer..................... 8 Florida Building Construction for May, 1927....................... 16



Farmer's Week at Gainesville, August 8-13, 1927


ELOW we carry a statement giving an
outline of the courses to be offered at the
Sixth Annual Farmers & Fruit Growers
Week at Gainesville, which will be held
August 8 to 13, inclusive.
It is hoped that every farmer who can do so will
take his family and spend the week at this meeting.
It will be a veritable Farmers School, with courses
offering instruction specially suited to the farm
family. We might better term it the FLORIDA
FARMERS CHAUTAUQUA, for that it what it
really is, in the truest and best sense. Practically
every farm interest will be treated, ranging from
farm crops to home economics. Those who feel the
need of a better grip on the problems of the farm
and farm home will do well to attend this gathering.
You will not be bored by dry, class-room theory nor
wearied by impractical scientific discussions. You
will hear from men and women who speak with
"knowledge and understanding" of Florida condi-
tions and who will come with sympathetic spirits to
their parts on the program. Compared with the bene-
fits to be derived, the cost of attending this course
will be very slight. Instruction, good fellowship and
wholesome entertainment will be yours at minimum
expense. Come and bring the folks.
NATHAN MAYO.

COURSES OFFERED

FARM CROPS. Farm management, rotation, grass
and forage crops, cotton culture, forestry and cutover
lands, agricultural machinery and engineering.


ANIMAL HUSBANDRY. Beef and swine production,
diseases and farm sanitation.
DAIRYING. Selection of dairy cattle, handling milk
and butter, correct feeding, judging demonstrations
and marketing problems.
POULTRY. Egg-Laying Contest reports, manage-
ment problems, diseases and parasites, exhibiting
poultry, annual meeting of Florida Baby Chick As-
sociation, new egg marketing law, marketing poultry
products.
CITRUS CULTURE. Fertilization, cover crops, cul-
tivation, pruning and economical grove management.
Opportunity will be given for laboratory study of
citrus insects and diseases, with control suggestions.
SMALL FRUITS, PECANS, AND ORNAMENTALS. Varie-
ties, culture, pruning, harvesting and marketing small
fruits, pecans, ornamentals, and bulbs.
TRUCK CROPS. Seedbeds, seed treatment, varieties,
fertilization, disease and insect control and market-
ing of vegetables.
BEEKEEPING. Management of apiaries, control of
bee diseases, and exhibits of honey and apiary sup-
plies.
MARKETING problems will be discussed in each sec-
tion of the program.
HOME ECONOMICS. A full week's program directed
by the State Home Demonstration Staff is provided
for women, including poultry, food preparation and
conservation, conveniences, clothing, beautifying the
home and surroundings, gardening, and marketing.
Women desiring to take advantage of other programs
are cordially invited to do so.
INSTRUCTORS. Committees from the College of
Agriculture, State College for ,Women, and State








2 Florida Review


Plant Board are in charge of programs. Speakers and
experts from other Florida agricultural institutions
and the United States Department of Agriculture, as
well as growers, will appear on the program.
ENTERTAINMENT will be a special feature each day
-music, motion pictures and popular lectures. One
afternoon will be used for a field day, with games,
stunts, and refreshments.
The night programs will be entirely entertainment.

FINAL SUGGESTIONS

Printed programs will be issued ten days in ad-
vance of the meetings. A supply will be placed in
the offices of County and Home Demonstration Agents
and State Plant Board Inspectors.
On reaching the campus, report to headquarters
at the College of Agriculture, register and secure de-
tailed information.
Those who contemplate attending should notify the
COLLEGE OF AGRICULTURE, Gainesville, in ad-
vance.

SHIP FIVE CARLOADS OF GRAPES THIS YEAR

Shipments to Go out About July 15, Will be 90 per cent
Carmans. The Crop Earlier Than Last Year.

(The Breeze)
Five carloads of grapes, in car lot shipments, is the out-
look at present for this immediate section, and there is no
reason to doubt that it will be reached. Shipments this
year are expected to go out about July 15, and will
be considerably in advance of last year's shipment of a
single carload, which went out early in August. Grapes
from this section were so late last year that they came in
competition with the first shipments from California, and
which, naturally, had its effect on the price received. The
only grapes grown in the United States this year which
will compete with the grapes from West Florida will be
those which come from the southern part of this state, and
these cars, not more than fifteen or twenty in number, will
not affect the price.
When last year's initial shipment of one car was made.
the Breeze predicted that not less than five cars would
be shipped this year, and that the prediction will now be
fulfilled seems to be a foregone conclusion.
The shipments this season will be composed of probably
90 per cent Carmans-eminently this section's premier
grape. Many other choice grapes grow here-and grow to
perfection-but the Carman, judged from the limited ex-
perience of growers here, is the one grape best fitted for
shipment from West Florida, and one which finds a ready
sale in the northern markets. Other well known and de-
licious grapes grown here, but which do not stand shipping
so well, or are not so well known on the markets where
Walton county grapes will be sold, are Ellen Scott, Arma-
laga, R. W. Munson, Brilliant, Niagara and Cloeta, grown
in the order named.
John Deiro, for many years a grape grower in Walton
county, and to go back farther than that, a successful grape
grower for years before he left sunny Italy, and now em-
ployed as a viticulturist by one of the big development
companies at Mont Verd, wrote a friend here a few days
ago that he regarded West Florida as one of the greatest
sections of the country for grape growing purposes, and
that he regarded Walton county as the outstanding county
of West Florida in that respect. This, coming from a man
who knows grape-growing as John Deiro does, is worthy
of attention.


SCHOOL DISTRICT BONDS SOLD FOR $1,000
ABOVE PAR

High Premiums Paid on Issue Disposed of Today for the
Construction of Additions to Buildings in 2 Districts

(Sanford Herald)
A premium of $1,000 was paid this morning by Brown,
Kummer and Company, a Wichitta, Kan., securities house,
for the $50,000 bond issue of school district number 2, com-
prising the towns of Longwood and Lyman.
The bonds were sold at a public hearing held in the
courthouse before the members of the Seminole County
Board of Public Instruction. For district number 3, Oviedo,
$30,000 worth of bonds were sold at a premium of $75. The
bonds in both issues bear interest at the rate of 6 per cent.
Members of the school board were enthusiastic over the
price brought. Seven bids were submitted for the issue
from district number two and five for the issue from num-
ber three. Of the first issue sold, four of the bids were
above par, while one of them was at par.
The money derived from the sale of the securities is to
be used for additions to the school buildings of the towns
named. It will provide space for the enlarged attendance
that has heretofore been forced to split in sessions held at
the schools.
The courtroom was packed this morning with bond
buyers and contractors, the latter awaiting the opening of
bids on the construction jobs.
The contract for the general construction of the Oviedo
school was let this afternoon to the J. B. Southard Com-
pany, of Orlando, on a bid of $14,896. It was the lowest
bid submitted. To Lee Brothers of Sanford went the
plumbing contract at $1,792. The two bids total $16,688.
The equipment for the building will be purchased at a later
date. it was announced.

SELLS 68 HEAD OF BEEF CATTLE

One of Prettiest Bunches of Cattle to Leave County.

(Enterprise Recorder)
J. P. Smith, of the Lake Sampala section, southwest of
this city, on Monday sold two carloads of stalled beef
cattle to Nichols, Cook & Vann, of this city, for $3,068.92.
There were 68 head of cattle in the lot, and they were
one of the prettiest bunches of cattle ever to leave this
county. Fifty-five head brought 61/4 cents a pound, while
the other ten brought 414 cents.
These were the first cattle shipped out of the county to
another state since the quarantine went into effect years
ago. In the lot were a number of white-faced Herefords
and Holsteins, and some fine Florida stock. Two dippings
were necessary before the cattle could be moved, and Mr.
Smith expressed himself as appreciating the co-operation
accorded by Drs. Knapp, Pellette and Home in moving the
cattle to another state.
Believer in Herefords

Speaking of the sale, Mr. Smith said he had been stall-
feeding each year for the past four years. He is a great
believer in the Hereford, and sees a bright future for Flor-
ida beef cattle if cattle owners will get some good Here-
ford males. Mr. Smith says that Mr. McCowen, who
bought the cattle from him, is also partial to that type.
Mr. Smith is also quite a believer in a stock law.
The cattle were shipped to the packing house at Moul-
trie, Ga.








Florida Review 3


floriba 3&ebiet
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

Nathan Mayo...........................Commissioner of Agriculture
T. J. Brooks-.................Director Bureau of Immigration
Phil S. Taylor................................................... Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.

VOL. 2 JULY 18, 1927 NO. 4

TEXTILE MILLS IN FLORIDA

(Palm Leaf)
Already the eyes of the owners of textile mills are
turned toward Florida, for Florida is becoming an industrial
state with plenty of electric power available in every part
of the state. Several mill owners are in the state looking
for locations and other industries are receptive. Chambers
of Commerce over the state are preparing industrial sur-
veys for their particular sections with an eye to the pos-
sibilities of factories of all kinds. Florida has better
working conditions, more hours of daylight, better venti-
lation from natures own aermotors, all season round with
but little artificial heat, the great outdoors for the em-
ployees, where they can raise their own garden and chick-
ens and the cow.

THE STRONG POINTS OF FLORIDA FOR
VACATION

(Orlando Sentinel)
Every section of the country is advertising its par-
ticular charms and assets in an endeavor to attract the
thousands of tourists who annually vacation in parts other
than where they reside. Each state has its particular
strong point which it plays up, but there is no state in the
Union which has so many strong points as Florida. The
Miami Herald says:
Pick up a large national daily newspaper and note the
pages given over to travel information at this time of the
year. There are columns and columns of advertising, call-
ing upon the people to visit this or that favored spot and
pointing out the attractions.
Come to the seashore, to the mountains or the lakes.
Enjoy a vacation along the New Jersey Coast, or in New
England resorts, or in Michigan, or Wisconsin, or Colorado,
or California, or the Black Hills of South Dakota, or the
Northwest. There is no limit to the invitations nor the
possibilities. See America, or go to Europe. There are
calls from everywhere in summer time for folks to avail
themselves of the many lures of America.
All America has something to offer, and all America is
properly bidding for the tourist patronage during the
warm months. There is keen competition. The business
must be shared among hundreds of places.
But in winter there is beginning to be just as great a
lure; perhaps a stronger one to escape the cold and dis-
agreeable elements. All America wants to go where com-
fort is king. In satisfying this demand, there is little real
competition. Southeastern Florida has a monopoly on sun-
shine and warmth, beauty, the sea, and a playground. That
is a fact to be recognized. In winter we should be getting
the business that all America must share in the summer.


GULF IS SPONGE FIELD SUPREME

(Dunedin Times)
The great sponge industry of the Florida west coast is to
profit immensely, it has developed, as a result of the hurri-
cane that struck the Bahamas and the lower east coast
last fall. The sponge fields in the path of the blow were
not damaged much, so far as is known, but the sponge
fleets were wiped out. Not a sponge boat in any of those
waters is reported in commission, and the spongers who
depended on the Bahamas and Florida Keys beds for their
livelihood have scattered to other places or procured other
employment. On the islands many of the spongers are re-
ported to have entirely given up sponging and to be now
engaged in planting sisal and in farming and trucking.
This leaves the Florida west coast sponge industry prac-
tically without competition and gives it a large market.
It will now supply sponge shipments to buyers who former-
ly relied on the Key West and Bahama sponge fleets for
their stock. The Florida west coast sponge fields are the
largest and most productive in the world and the sponges
harvested in them are of extra size and fine quality.
A large sponge fleet plying out of Tarpon Springs is in
commission the year around and hundreds of men and
women are kept in employment harvesting the sponges
and preparing them for market. Tarpon Springs, the
center of the industry, is the largest sponge market in the
world. Last year the net profit derived from the industry
was nearly $1,500,000. It is probable that with the enlarged
market, due to the destruction of the Florida Keys and
Bahama sponge fleet, the income this year should run
close to $2,000,000. The truth of the saying that "it is an
ill wind that blows nobody good" seems to have been
demonstrated in this case and Tarpon Springs is the chief
beneficiary.


FLOFURFA RABBITRY INTRODUCES NEW
INDUSTRY INTO ST. LUCIE COUNTY

(St. Lucie Co. Times)
In the Flofurfa Rabbitry Fort Pierce has a pioneer in-
dustry which W. D. Outman, its owner, believes offers
great possibilities in Florida.
Mr. Outman became interested in the rabbit business in
California and a close study of the industry in all its phases
convinced him that rabbits can be grown for their meat
and fur as successfully in Florida as on the Pacific coast,
where millions of them are now being profitably produced.
For stocking his rabbitry Mr. Outman sent to Califor-
nia for 29 rabbits of different varieties. They include
American Whites, American Blues, New Zealand Blues
and a number of chinchillas. For one blue doe he paid
$27.50.
At eight months of age rabbits of these breeds are ready
to be killed for their meat and for their pelts. The Ameri-
can demand for rabbit fur is so far in excess of the supply
that millions are imported annually, Mr. Outman says.
The consumption of rabbit meat is also increasing at a
rapid date.
The Outman rabbits are housed in large, airy hutches,
standing about three feet above the ground. Alfalfa hay
and rolled oats are the principal articles in their diet and
the time they are not munching alfalfa the rabbits spend in
cleaning their beautiful fur.
Although starting on a small scale Mr. Outman declares
he intends to give rabbit culture a thorough trial with the
intention of building up a large, permanent business in
Florida.








4 Florida Review


LIVING IN FLORIDA COSTS NO MORE THAN IN
NORTHERN STATES

(St. Petersburg Times)
What it costs a person to live is as individualistic as
the color of his eyes, or more so. And a pretty accurate
general rule may be laid down to the effect that the
amount a man spends in maintaining himself in Maine
will be the same as he'll spend in Ohio or Florida.
However, there are a few differences in the cost of
wintering in the north and wintering in the south in spite
of the even balance in the end.
The biggest question besides railroad fare which may
easily be learned from the local ticket agent and will
probably average about $60 each way, is rent. Although
many winter visitors live in hotels, the majority lease
apartments or houses for the season, extending from
November to May, and the prices vary greatly, ranging
from a minimum of $250 to $3,000 or more, depending on
size, location, style and equipment.
For $250 the visitor can obtain a one-room kitchenette
apartment rather far out. It may have its own bath, but
probably not, and the furnishings will be unpretentious.
For $400 there will be one more room, for $500 either
another room or a better neighborhood and for $600 he can
have two bedrooms, a living room, kitchenette, bath and a
very desirable location.
Small houses quite far out can often be obtained for the
same figure as apartments. A five-room house close in
rents for $800 or $1,000 a season. A garage is usually
thrown in, though sometimes an additional charge of $25
or $50 is made. And the house and apartments have every-
thing in them but groceries.
If the winter visitor is interested in becoming a per-
manent resident even to the extent of purchasing a winter
home a very comfortable one of five or six rooms in a good
location may be had for $6,000 or $8,000. And it might be
added that the coming summer is a wonderful time to buy.
Prices are lower now in spite of the fact that St. Peters-
burg has just the same advantages as ever and the intrinsic
value of property has not changed.
Next comes that important item-food, and an estimate
of the cost of it is even more illusive. However, there is
one thing people are usually agreed on and that is that
prices in restaurants and cafeterias are lower in St. Peters-
burg than in most other cities, which in its way speaks for
the cost of groceries.
One of the largest cafeterias counted the patrons' checks
at all meals served last season and found the average
check to be 59 cents, so that $2 a day would surely be a
generous allowance each day for meals in a restaurant,
Cooking at home would probably come to $12 or $15 a
week, including gas, electricity and ice. For a season of
25 weeks the total would be about $300 for two persons.
One item of usual prominence in the budget can be left
out in figures for St. Petersburg. It is the sum counted in
for recreation. The Scotch Highlanders band plays twice
daily and on Sunday afternoons and there are public play-
grounds where good sport and entertainment cost little or
nothing.
Now-what will it cost two people to spend the six
winter months in Florida. Figure transportation at $240,
allow $400 for an apartment, $300 for meals and household
expenses, $100 for incidentals and you have a total of
$1,040. From this may be deducted the normal expenses
you would have in the north, for rent, coal, food, heavy
winter clothing and it will leave $600 approximately, $600
for six months of sunshine and flowers instead of six
months of snow and ice.


VIEWED FROM WALL STREET

(Dade City Banner)
C. W. Barren, editor of the Wall Street Journal, who
knows what is going on the financial world, after an ex-
tended trip through our state, says:
"Ask yourself if the Famous Players Company, the
greatest moving picture combination in the world, is put-
ting fifteen million dollars into Florida without some know-
ledge of conditions and some faith in the future of the
state. Are the bakery people budgeting for a seventeen
million dollar investment in Florida this year without
knowledge? Are the telephone people planning for four
million dollars to be spent in the state this year without
scientific investigation?
"Don't the steamship people know what they are doing
when they this year put on six new boats for Florida busi-
ness at an average cost of two million in two years into
this state for something that can meet with any substantial
damage from wind or weather?
"No! The substance is here. The service is here!"

SAYS STATE WILL BE WORLD CENTER

(Bradenton Herald)
Orlando.-Florida is destined to become one of the
world's heliotherapy centers in a score of years, in the
opinion of Dr. W. D. Sheldon of Rochester, Minn., associat-
ed with the Mayo clinic.
Dr. Sheldon, with other notables of the medical pro-
fession, recently spent several days at Mount Plymouth,
sports center near here.
"The great medicinal properties of the Florida sunshine
are rapidly becoming known to the medical world," he
said, "and mankind is destined to utilize nature's offering."
Dr. Sheldon declared that the Florida sunshine is at least
equal in curative properties to that of the resorts of Europe.
"I predict,"' he said, "that within a score of years as
many people will be coming to Florida for the curative
powers of the sun as now visit the famous resorts of
Europe.
"With the inevitable building of great sanitariums in
Florida, the thousands of people who now visit the helio-
therapy centers in Europe where tuberculosis of the bone
and kindred ailments are treated by exposure to the sun
rays, will come to Florida. They will find it more con-
venient, cheaper, and equally as effective, for Florida with
her wonderful sunshine is truly a health giving resort."

50 CARS HOGS AND CATTLE

(Greenwood Times)
The records of the railroad show that fifty car loads of
cattle and hogs have been shipped from Greenwood during
the present season. The shippers were Neel & Knapp and
D. G. Rawls, with Neel & Knapp shipping the greatest
number of cars, as they maintain a large stock pen here.
We understand that it is estimated that ten more cars
will be shipped before the season is over.
Next season it is reasonable to presume that a far
greater number of cars will go out from Greenwood mar-
ket as the people are becoming more familiar with the
fact that Greenwood offers more for cattle and hogs than
any market in West Florida. One gentleman estimates the
increase in hogs and cattle next season at 75 per cent over
this season. The prices this season have been very sat-
isfactory to the cattle and hog raisers.








Florida Review 5


FLORIDA SUNSHINE IS HEALTH-GIVING

(Orlando Sentinel)
Florida sunshine, world famous as it regards the pleasure
seekers of the world, is now coming into its own in another
way, namely its beneficial qualities for the sick and the
ailing.
At gatherings of doctors, surgeons and dentists recently,
evidence was given that Sol's rays in this state contains
certain medicinal properties not found in any other state
in the union. If this is true, and it must be so, Florida
will have an extra talking point, the value of which will
be incalculable.
An editorial appearing in the Pensacola Journal speaks
of the health giving characteristics of Florida sunshine,
saying the following:
The uses that can be made of the climate of Florida are
coming into more general recognition. Florida has ad-
vertised her sunshine and it has attracted thousands of
tourists who come here to play and to regain their health.
To cavot in the surf, play on the beaches and to take part
in the open air sports that are possible the year around in
Florida is to restore health and to afford the keenest en-
joyment.
But there is vastly more to Florida's sunshine than the
features that appeal to the pleasure-seeker. Within the
past few weeks Florida has been told by scientists that her
sunshine possesses elements that are vital in health-build-
ing processes.
Dr. E. Starr Judd, of the Mayo clinic, told the physicians
of Jacksonville recently that the medicinal and health-
giving properties of Florida's sunshine are becoming more
widely appreciated from a scientific standpoint. He said
that this state can establish centers of helio-therapy and
that it will not be necessary to go to Europe for the treat-
ment they provide. He predicted that sanitariums and pri-
vate institutions would be established in Florida to utilize
the vital properties that the sunshine makes available.
Dr. George Wood Clapp, editor of the Dental Digest, told
another gathering that Florida's sunshine differs from that
of Northern states in possessing rays that are of much
greater benefit in various kinds of treatment.
A few weeks ago Secretary James J. Davis declared that
he favored the location in Florida of a great home for the
aged because it had been demonstrated that life could be
prolonged and made happier here. Mr. Davis spoke with
the greatest authority because of his long connection with
a lodge that is engaged in caring for the aged and has
learned the practical principles that are involved.
These are evidences that Florida's sunshine can be made
to serve a humanitarian purpose to a degree that cannot
be computed.
This is not to say that Florida is in any sense unfavor-
ably catering to the ills of the nation or seeking to build
a refuge for the sick. But in offering her advantages and
developing their usefulness, Florida is giving a service of
the highest type of humanitarianism. She is bringing re-
lief to the afflicted, and there is no more altruistic aim
than to alleviate suffering and relieve physical ailment.
To develop to the utmost the healthful side of her re-
sources Florida will be ministering to the ills of the land,
and attracting at the same time those who seek the more
vigorous methods of resurrection, besides enlarging her
quota of pleasure-seekers. Moreover, the development of
facilities for building health and rejuvenating the weak
has its economic side. Profits are to be made just as well
from hotels, resorts and the sale of lots.


Florida appeals to the sick and the well alike. Her
climate is a benefaction to all. Its appeal is in no wise
circumscribed. The state is just beginning to realize the
scientific and economic values she possesses in her sun-
shine. She should make the most of it.

FLORIDA FARM LANDS SHOW BEST IN-
CREASE IN AVERAGE VALUE

Only Seven of 29 States Reporting Show Gain in Valuation.

(Orlando Sentinel)
Washington, June 7. (AP)-Florida farm land showed
greater average value increase over the five years from
1922 to 1927 than any other of 29 reporting states, accord-
ing to a report complied and released by the bureau of agri-
cultural economics, department of agriculture, here.
The increase in Florida averaged $36 an acre, the report
says, from $64 to $100. The nearest approach to the Flor-
ida valuation hike was in Rhode Island, where values are
reported to have risen in the five years from $90 to $100
per acre, or $10.
* Only seven of the 29 states showed an increase, one
showed no change, and 21 showed decreased values during
the period covered by the report.
Increases in value of from $2 to $7 per acre were shown
by the other states reporting rises.
Practically every state in the Middle West showed a
decrease in value.
The tabulated report follows in part:
State 1922 1927
Florida ........................................ .... .. ........ $ 64 $100
Georgia ....... ............... ....-...... --- ....----....... 35 30
D elaw are ............... ....- ...-..- .. ..... .......... 68 66
M aryland ....................-.... -- ------------- .......-.. 72 75
Virginia ....-- .........-- .....-- .....--.... .. ...---- ..... 75 56
W est Virginia --................. .. .. ...........------ 47 44
North Carolina -...................- .............. 56 58
South Carolina ........... .......... ........ ...... ...... ..... 47 45
M aine .................................... ... ................. ...... 48 51
N ew H am pshire ..................................... ................. 52 50
Verm ont ............. ....... ............... .. .............. 50 44
M assachusetts ....................................... .................... 100 100
Rhode Island ....................................... ................ 90 100
Connecticut -..........~.... ... ...- .....-- ... ....... 70 77
N ew Y ork ......... .... ...................................... 82 74
Indiana ......-......... ............. .............-- -.. ......- ..... 104 86
No figures are available for the nineteen states not re-
ported in the official compilation.

FIRST GRAPES ARE SOLD ON LOCAL MARKET

J. Frank Smith Cuts 500 Pounds From Young Vines.

(Milton Tribune)
The first grapes grown in Santa Rosa county this season
were marketed in Milton Monday by J. Frank Smith, Mil-
ton business man and grape enthusiast. Mr. Smith cut
over a fourth of his vineyard for the first time, and dis-
posed of 500 pounds of the grapes locally.
His farm is located four miles east of Milton and he is
specializing in grapes, having many different varieties un-
der cultivation. His vines are from one to five years of
age.
Mr. Smith says that he has made arrangements to sell
his entire production in New Orleans at a profitable figure,
but he probably will ship some of his crop to other con-
suming points.









6 Florida Review


BULBS IMPORTANT PRODUCT OF THIS RICH
FARM AREA

(Volusia Farmer)
Unquestionably the most extensive agricultural industry
in Volusia county at present is the bulb and nursery busi-
ness.
The bulb harvest is nearly completed now. As they say
up in the Northwest, "The wheat is in the bin." The bulbs
are in the storage sheds. Figuring on the wholesale price,
there are now stored over $200,000.00 worth of bulbs.
There are a few spots where dry weather lessened the
production, but this was only two or three acres of high
pine land. The large fields of bulbs were not affected to
any appreciable extent.
Mr. Vaughn of the Vaughn Seed Company of Chicago
was at National Gardens last Saturday inspecting the fields
and bulbs. He said very emphatically that the bulbs were
the finest he ever saw in the United States. His firm is
one of the oldest seed houses in this country. He was
much disappointed that nearly all of the crop had been
contracted for.
Mr. Vaughn was very enthusiastic about the soil and
climatic conditions of East Volusia county for bulb pro-
duction. He said Volusia county need not fear competi-
tion and Florida need not fear over-production for several
years, if ever.
Mr. Rynvelt of Rynvelt & Son, who have one hundred
acres in narcissus and other bulbs between Jacksonville
and St. Augustine, was also a recent visitor at National
Gardens, spending a whole day looking the industry over.
Rynvelt & Son have 20 acres of Dutch bulbs at Hicks-
ville, L. I., N. Y. Mr. Rynvelt contracted for several mil-
lion bulbs of Mr. Sterling at National Gardens. He rates
our bulbs superior to anything grown in the United States.
This he attributes to the moist but porous subsoil and the
climatic conditions, which he says are far superior to Hol-
land. He points out that as a result of the embargo
against importation of bulbs from abroad, we in the Unit-
ed States have a scarcity of planting stock and as a result
the Department of Agriculture at Washington has per-
mitted the entrance of several large shipments of bulbs, but
has demanded strict inspection and sterilization by heat
and fumigation of all imported stock. The lid will be
screwed down tighter and tighter as our United States bulb
stock increases from year to year. Over $60,000 worth of
narcissus bulbs have been sold on telegraphic orders at
National Gardens in the past week.

NEW PORT RICHEY WILL RAISE RABBITS

(Dade City Banner)
New Port Richey, June 7.-E. A. Leeson-Smith, builder
of the fine Leeson-Smith business block in New Port
Richey, will take up the raising of Chinchilla rabbits, the
fur of which is dyed and sold for French Chinchilla and
Chinchilette. Mr. Leeson-Smith has ordered 50 Chinchillas
to start his rabbitry.
Charles F. Herms, realtor, is another enthusiast and
breeder. He has New Zealand Red, Flemish and Flemish
Giant, and has ordered Belgians and Gray Chinchillas.
One surprising fact he has found is that the New Zealand
Reds are preferred to white rabbits for children's pets,
possibly on account of the number of beautiful young reds
in his hutch.
Considerable interest is now being roused in raising
rabbits for meat and hides, and plans are being made to
secure an expert from the agricultural department in
Washington to lecture here on the industry.


HEN BUILT TOWN

(Times-Union)
Hilliard, a small town in Nassau County, has won a state-
wide reputation upon the adoption of the slogan, "The
Town the Hen Built." But Hilliard is not the only town in
Nassau county claiming poultry honors. Many large poultry
farms are located near Callahan, Crawford and other towns
in the county. Telling of the starting of a new poultry
ranch near Callahan, the Fernandina Leader says: Mr.
and Mrs. J. Solmon, who came from Erie, Pa., a few
months ago, have gone into the poultry business. They
are brooding 2,000 Pinebreeze day-old chicks, and have an
outlook for a nice flock of pullets this fall. They have
their colony houses already built and also a bungalow
home. H. E. Pickett, an old resident of Callahan, has
started a poultry farm about a mile from town on the old
Pickett homestead. He began with about 300 laying hens,
and now has between six and seven hundred eight-weeks-
old Pinebreeze pullets. G. M. Sikes, another old resident
of Callahan, has started a poultry farm in the heart of
town. He has just finished brooding 1,000 day-old chicks,
and expects to have about 400 laying hens this fall. The
Pinebreeze Poultry Farm, said to be the largest plant of
its kind in the South, is located at Callahan. Hilliard will
have to look to her laurels.


ST. LUCIE COUNTY POULTRY INDUSTRY

(South Florida Developer)
Jack Lanning of Fort Meade, secretary-treasurer of the
Poultry Producers of Polk County and publisher of Poultry-
craft, a weekly publication devoted to the Florida poultry
industry, was in Fort Pierce Monday on his way home from
Miami where he closed a contract with the Clarence
Saunders Stores to take 50 cases of Polk county eggs
weekly at 40 1-2 cents per dozen.
The Polk county association, according to Mr. Lanning,
is one of the best organized groups of poultry producers in
the state. It has 137 members and all of them market
their eggs through the association on a cooperative basis.
Heretofore the entire supply has been consumed in Polk
county.
Every week day the association truck makes the rounds
of stations located at different points in the county where
the members deliver the eggs. They are taken to the as-
sociation packing house in Lakeland where the eggs are
graded and packed. The association has three grades,
extra fancy, consisting of eggs weighing 24 oz. and more
to the dozen; first grade, weighing from 22 to 24 oz. to the
dozen and second grade weighing under 22 oz. to the dozen.
The eggs of all the growers are pooled and they are paid
once a week for all the eggs they deliver to the association.
At the same time the truck collects the farmer's eggs it
delivers packed eggs to the dealers in the various towns.
Fancies are retailing at 45 cents per doz. First grade eggs
bring 35 cents and the second grade is sold at 29 cents.
The eggs are handled by the dealers on a 10 per cent
margin and the association collect three cents a dozen from
the growers to take care of the cost of handling.
Besides the secretary-treasurer, who also acts as field
man for the organization, a general manager is employed.
"Our plan of operation is proving so satisfactory that
the association is constantly growing in membership," said
Mr. Lanning. "We are getting almost 100 per cent coop-
eration from the dealers and in return we are giving
them a steady supply of eggs that are guaranteed to be
fresh and up to grade."








Florida Review 7


SECOND POULTRY SHIPMENT MADE FROM
COUNTY

(Washington Co. News)
"The second car of poultry has already moved from the
Chipley section into the markets," says County Agent
Gus York, "and this cooperative sale was easier than the
first. People are beginning to understand more about
car lot sales and appreciate the advantage of them. The
advantage of car lot sale in the cheaper transportation
cost, less shrinkage, low mortality rate and cash paid
when goods delivered are principles that are fundamental
and which should be appreciated in this time of low priced
farm necessities."
This car did not bring quite as high price as was ex-
pected, but there was a slump and besides it is impossible
to sell every time at peak prices.
Both the quantity and high quality of Chipley raised
poultry is becoming established in the trade and now that
they can be bought in car lots should assure us of a more
stable market at higher prices. The well balanced rations
and good feeding practices that generally prevail together
with high quality and pure bred birds that are becoming
established on most of the farms are being reflected in
the vigorous, strong, well grown out poultry. However,
there are still some mixed and mongrel breeds that de-
tract from the appearance and general high average.
We are glad that the buyers, who have handled poultry
from the best sections of the country, are favorably im-
pressed with the progress we are making and that they
are beginning to realize that though we have been in the
the game in earnest but a short time Chipley poultry is
attaining a high place in the markets.
The highest priced bird sold at the car was a capon be-
longing to C. E. Pleas. It weighed ten pounds and brought
three dollars.
Some of the heaviest shippers were Caine and Co., Cham-
pion Poultry Yards, J. H. McDuffie, Samson, Ala., J. W.
Hardison, of Round Lake.
There was a full car mostly of fryers and broilers and
most of the tonnage was loaded at Chipley, about one
fourth being loaded at DeFuniak Springs and a smaller
amount at Bonifay.

POULTRY MEN ARE WORKING CO-OPERA-
TIVELY

Moultrie Association Buys and Sells for Many Members.

(Special to Times-Union)
St. Augustine, April 27.-Six hundred eggs of the finest
quality are now being placed on the local market daily
by the Moultrie Co-operative Poultry Association. The
association, which has its headquarters at Moultrie six
miles south of St. Augustine, can not fill the orders which
are being received. Officers of the association are Fred
Umbreit, president; H. A. Garrison, vice president, and
W. J. Shepherd, secretary and treasurer.
The association has just received 5,000 self-locking egg
cartons, attractively printed, carrying the name of the or-
ganization, imprinted on a small seal, and other printed
matter gives interesting information concerning the pro-
duct. Eggs are packed in these for placement on the
market, and those who purchase eggs packed in these car-
tons are sure of receiving a fresh home product, straight
from the poultry yards of the Moultrie people who are
members of the association.
At present officers of the association are getting figures


on larger cartons for the packing of fryers that will be
placed on the local market, thus guaranteeing the pro-
duct as being locally grown and raised, under ideal con-
ditions.
Thousands of baby chicks, pullets and laying hens are
the property of the men who are members of the associa-
tion, and of course the amount of feed used is enormous.
Tons of materials are ordered monthly, the association
placing wholesale orders, and the members getting the ben-
efit. Ingredients are bought, and then the members mix
the feed, according to individual requirements.
Jacksonville concerns are already bidding on this busi-
ness, showing that they consider it well worth getting.

DAIRYING PROVES SOURCE OF PROFIT TO
0. P. WERNICKE

(Brooksville Herald)
If anybody needs a little inspiration on the future of

Hernando County as an agricultural section he need only
visit a few farms which we will gladly point out to him.
Such a farm is the one owned and operated by O. P. Wer-
nicke two miles southeast of the county court house.
Here is a farm of 186 acres. Eighty per cent of this
farm land is cleared, more than half the cleared land is
cultivated, the balance used for pastures, with about thirty
acres still a virgin forest. When Mr. Wernicke came here
in 1915 all this land was virgin forest-all hammock land.
A great deal of work has been done to bring the farm to
its present stage of development, but after the first year
there was always an income.
With the primary plan of dairying always before him he
and the family, a large one, have worked and co-operated,
and success has been the result of the dairying operations.
O. P. Wernicke knew more than twelve years ago that the
feed for the cows must be produced on the farm. He knew
that you couldn't feed the cows from the feed store and
make a success. True, certain basic feeds have to be pur-
chased. But you would be surprised to know how little
money this farmer pays for feed in producing $15,000.00 to
$20,000.00 worth of milk each year.

1000 MELONS YIELD FROM ONE ACRE

R. G. Marsh Tries Out an Acre of Community Soil and is
Well Pleased with His Experiment.

(Fort Meade Leader)
The Leader publishers are indebted to R. G. Marsh for
a handsome Dixie Bell watermelon which tipped the scales
at about 40 pounds, which melon he brought to our sanctum
sanctorum yesterday morning.
In talking with Mr. Marsh we learned that he planted
only one acre, but up to the present time has gathered 500
melons averaging 30 to 60 pounds each, and a market for
them all. He says by actual inspection and count they
have another 500 marketable melons yet in the patch. One
thousand marketable melons to the acre is a splendid yield
and Mr. Marsh is very well satisfied with his venture, and
plans on putting in a large acreage next season on the
Griffin farm, where he now lives.
The above acre of melons is on land belonging to G. E.
Childers, formerly the Cannon place. Mr. Marsh is an
experienced melon grower, coming from the South Georgia
melon fields and more recently from the Quincy, Fla.,
melon district. He declared that in all his experiences as
a melon grower he has never seen anything to equal the
yield of his one-acre patch.








8 Florida Review


STATE'S PLACE AS LARGE FOOD PRODUCER
TOLD

Florida Vital Factor in Supply of Agricultural Products for
12 Months.

(St. Petersburg Times)
The 1927 "Bluebook of Southern Progress," fresh from
the press of the Manufacturers' Record, Baltimore, and
more complete than in any previous year, shows the im-
portance of Florida as the food-producing state of the
entire winter and spring season. The book, in table after
table, is a proof of the claim that the state is destined to
be a very vital factor in the supply of agricultural pro-
ducts for 12 months in the year, a record that is not pos-
sible in any other part of the country.
The profits obtained by farmers in Florida compared
with those that till the soil in all other parts of the coun-
try are strikingly illustrated in many crops showing
acreage, yield and market price.
The blue book gives the figures of 1926, the season of
1926-27 not yet being complete or available in completed
totals, since the season is still on. The 24,000 acres planted
in white potatoes, for instance, in this state in 1926 gave
a yield of 2,832,000 bushels, valued at $7,080,000, whereas
the 47,000 acres planted in Kentucky gave a yield of 4,512,-
000 bushels which brought only $7,129,000.
The 3,660 acres in cabbage in Florida yielded 22,000
tons with a value of $1,066,000. while Texas planted 14,000
acres in 1926, which yielded 81,200 tons valued at only
$2,373,000, Texas and Virginia being Florida's largest com-
petitors in the south for the year. Virginia's 7,760 acres
yielded 41,300 tons, which brought very little more than
half that acreage in Florida, or $1,124,000.
Florida's 1,500 acres of lettuce yielded 252,000 crates of
the 874,000 crates produced in the south and received for
the crop $557,000 out of the total of $1,663,000 received
from all the states of the south.
One might not readily believe that the lowly pepper
could take its place among the big money crops of the
country, but Florida has showed how it can be done.
The 3,480 acres planted to peppers in this state in 1926
yielded the enormous production of 1,392,000 hampers, for
which the growers received $3,062,000, out of the total of
$3,740,000 received for all the south and $3,933,000 received
by the growers of the whole crop of the United States.
Louisiana, Florida's only appreciable competitor, planted
2,850 acres, had a yield of 288,000 hampers, and received
only $397,000.
Florida marketed 9,900,000 boxes of oranges out of the
total of 10,237,000 shipped from the south in 1926 and
received for her crop $24,800,000 out of the total of $25,-
600,000 received for the south and $94,000,000 received for
the orange crop of the United States. The one heavy com-
petitor, of course, was California.
But when grapefruit is considered Florida shines all
alone. This state in 1926 shipped 6,900,000 boxes and
received $13,800,000 out of the total of 7,241,000 boxes
produced in the United States and a total value of $16,-
000,000. Mississippi shipped 500 boxes and Texas 200,000
boxes, the other shipments coming from California.
Florida and Georgia are the great watermelon states, but
Florida's crop goes into the market when prices are high
and reaps the reward of the earliest shipments. This
state planted 24,150 acres in 1926, shipped 10,843 cars and
received $2,765,000; Georgia planted 53,600 acres, shipped
20,958 cars but received only $2,536,000, or $229,000 less for
53,600 acres than Florida received from 24,000 acres.


Again, in the growing of tomatoes for table use Florida
is the producer of the nation. This state planted 20,700
acres in 1926, shipped 2,029,000 bushels; received for the
crop $6,391,000. Mississippi was the nearest competitor,
with 14,200 acres yielding 1,406,000 bushels for which $4,-
612,000 was received. The Mississippi tomatoes come in
with the later shipments from Florida. The south produced
from 71,250 acres a total of 6,996,000 bushels, and received
a total of $18,986,000. Florida therefore produced a third
of the tomatoes produced in the south last year and re-
ceived more than a third of the total income.
Florida is the big leader in eggplants for this country.
In 1926 the state had 1,020 acres planted, marketed 408,000
bushels and received $547,000 out of the total of $712,000
for the south and a total of $832,000 for the whole country.
Louisiana planted the same acreage as Florida, but re-
ceived only 133,000 bushels and only $140,000 for the crop,
about one-fourth the income from the same amount of land.
Florida's winter strawberry crop beginning in November
and continued into June, came in 1926 from the compara-
tively small planting of 2,980 acres, yielding 5,513,000
quarts with value of $1,930,000. It is interesting to note
that these figures show a production of more than 1,210
quarts to the acre and more than $644 income per acre.
Notable as this showing in strawberries, it not so strong
an indication of Florida's place in winter production of
fruits and vegetables as this state's experience with
the humble cucumber. Florida practically provides the
cucumber crop of the United States. In 1926 the state
growers planted 7,590 acres, harvested and shipped 1,108,-
000 bushels, and received for the crop fresh on the market
$2,781,000, out of the total of 5,068,000 bushels produced in
the country and a total value of $6,756,000.
Notwithstanding the fact that Florida planted only 769
acres in green peas, they came into the market when no
other state could ship them and the shipments of 40,000
hampers brought $107,000.
In the production of the staple vegetable crop, the snap
bean, Florida rules the United States. This state planted
16,000 acres in snap beans in 1926, shipped 1,184,000 ham-
pers valued at $3,990,000. The total for the United States
last year for table use was 5,363,000 hampers valued at
$10,756,000 so that Florida today is producing more than
one-third of the total snap beans grown in the country.
Since this crop in Florida can be grown to suit any week
of a long season the importance of the shipments is readily
understood. Beans in Florida, moreover, are simply used as
a cash crop to be succeeded by other crops on the same
land, often followed by cucumbers and corn.
The snap bean is not nearly so important in manufacture
as it is shipped green for table use. For canning purposes
only 39,000 tons were used in 1926, and the value received
was only 2,421,000, compared with $4,374,000 the year be-
fore, showing how people are turning from the canned
product to the fresh vegetable.
In early Irish potatoes Florida again leads the country.
with Virginia coming in to lead in the later spring ship-
ments. Florida planted 23,070 acres in 1926, shipped 2,722,-
000 bushels and received for the crop $8,275,000. Florida
does not let the early potato come to full size, so that yield
is not the test in this state. Virginia planted 99,400 acres
in 1926, shipped 9,344,000 bushels and received $12,334,000.
The Virginia crop includes all white potatoes for the year,
so that Florida is alone the leader in the early varieties.
The south is shown to have received $43,290,000 out of the
total of $52,696,000 received for Irish potatoes in 1926.








Florida Review 9


The Florida price is also shown to stand in a class so far
above all other states that comparison is useless.
Florida produced practically one-third of the celery
grown in the United States last year. This state planted
3,520 acres, most of this in the Sanford District and Mana-
tee county, shipped 1,320,000 crates and received $3,960,000.
The United States planted 24,270 acres, shipped 6,523,000
crates and received a total of $12,463,000.
Florida's production of sugar cane syrup is important.
The state had 10,000 acres in sugar cane in 1926, made
2,100,000 gallons of syrup and sold it for $1,785,000.
The blue book emphasizes the fact that Florida, produc-
ing both tobacco and cotton, does not rely upon either,
but has the widest possible diversification of crops, orch-
ards and groves. It produces the tangerines of the United
States. It received $308,000 for its pecan crop in 1919, in-
creasing its trees from 218,719 in 1910 to 322,160 in 1920.
It shipped 48,000 tons of velvet beans in 1926; it received
$3,500,000 for its sweet potatoes harvested from 28,000
acres yielding 2,800,000 bushels; it received $742,000 for its
peanut crop, 14,850,000 pounds harvested from 27,000 acres.
It has made rapid strides in the last two years in grape
culture and harvested 700 tons in 1926 for a start. It re-
ceived $200,000 for its peach crop and $82,000 for its pears.
It received $39,000 for its beginning in cantaloupe ship-
ments. Its farmers occasionally give some time to fishing
in the state's immense waters inland and on the coast and
the state shipped $15,000,000 worth of sea food in 1926.
The state grew 33,000 bales of cotton in 1926 and received
$1,683,000 for the crop, exclusive of the cotton seed, the
17,000 tons of which in 1925 was valued at $537,000. Flor-
ida produced 5,076,000 pounds of tobacco in 1926 valued
at $1,762,000.
The 551,000 acres Florida planted to corn in 1926 yielded
7,714,000 bushels valued at $7,097,000. The state likewise
produced 234,000 bushels of oats valued at $152,000.

GROWERS GET RECORD PRICE FOR BERRIES

Unprecedented Demand For West Florida Delicacy.

(Milton Tribune)
West Florida blueberries-the famous Rabbit Eye berry
-are selling on the New York market this week at $12.00
per 24-quart crate, or 50 cents per quart, an unprecedented
price, according to payments received by R. E. Bryan and
I. B. Krentzman, two growers who made shipments recent-
ly through the Okaloosa Producers' Association.
This is believed to be the highest price ever received for
West Florida blueberries. Heretofore $7 to $9 per crate
has been considered a good price, with a fair profit for the
producers.
In the past, however, the shipments have been only lim-
ited, the berries have not been properly packed or the mar-
kets properly worked. This year, with better cooperation
in marketing and more attention to picking, packing and
marketing, the growers are receiving top prices for their
berries.
The only drawback this season is the limited production.
There are comparatively few producing orchards in West
Florida and the drought affected to a marked degree the
crop production. This is not largely responsible, however,
for the exceptional prices, as New York City alone could
easily absorb several hundred times as many berries as
this section will produce this season without flooding the
market.
As one local grower remarked today, "The only thing
that keeps us all from getting rich, is not having the ber-
ries to sell."


H. N. POWELL HAS WONDERFUL BEAN FIELD

From an Acreage of About an Acre and a Half He Figures
on Clearing Something Like One Thousand Dollars.

(Fort Meade Leader)
A most wonderful sight to be seen in these parts is the
acre and a half bean field belonging to H. N. Powell and
his son, Lyle, who live on the banks of Whidden Creek be-
tween Fort Meade and Bowling Green.
For many years Mr. Powell has been growing this par-
ticular variety of pole bean. He said he secured the seed
from Carolina and it was known at that time as the corn-
field bean. However, he has improved it wonderfully, and
says he is going to call it the Ku Klux bean, or the So-
cialist.
It is truly a wonderful bean, the pods being long and
meaty and the vines prolific bearers. Mr. Powell has won-
derful soil to grow the beans in and although many of his
friends have attempted to grow them, no one seems to
have any success with the variety save Mr. Powell, and
his success is marvelous.
From the 11 acres in cultivation this season he figures
on clearing $1,000. This is fine. Mr. Powell finds a ready
market for all his beans at good prices. He has had a vine
full of pods on exhibition at the First State Bank this week
which has excited the wonder and admiration of all be-
holders.


TO BRING FLORIDA A NEW WEALTH

(Eau Gallie Record)
According to a recent issue of the Jacksonville Journal
announcements by the Armour Company that it will en-
large its plant in Jacksonville to enter upon the project
of preserving Florida fruit and fish, two of the largest
sources of income that the state has, is a movement of
great moment. For years economists and growers have
declared that if a method were found for preserving these
two products, in which Florida excels, keeping them for
distribution throughout the year and enabling the produc-
ers to store them, greater prosperity would ensue and add
many dollars to the wealth of Florida. That such a firm
as Armour's has embarked upon it is assurance that it is
practicable and that a process has been found which seems
sure of success. Of equal interest is the announcement
that studies are being made to use the by-products. In this
field there is a possibility of new industries to utilize
completely the production of Florida. Few announce-
ments hold more in store in their possibilities than this
one. The people of Florida will welcome it as opening a
new source of wealth and heralding another great develop-
ment for Florida. Co-operation on the part of producers
is needed to insure the success of the new undertaking.


$425 AN ACRE PRICE FOR BEANS GROWN BY
BOWEN NEAR ELOISE

(Winter Haven Chief)
A record of $425 an acre in the sale of beans has been
achieved by J. W. Bowen, of the drayage firm of Bowen
& Francis of Winter Haven, on a two-acre tract of land
near the Eloise Station south of this city. Mr. Bowen yes-
terday had R. E. Dahlgren, local photographer, make sev-
eral pictures of the bean patch which he is sending to
friends and vegetable growers around the country as proof
of what Florida soil will produce.








10 Florida Review


BEANS ARE HARVESTED JUST 95 DAYS
AFTER LAND IS RECLAIMED

Carloads of Beans Rolling North to be Followed by
Tomatoes.

(Mrs. W .E. Lawson, in Palm Beach Post)
Belleglade-Picking 2,200 hampers in less than six
hours, Monday, April 18, started the closely watched record
of the much discussed 65-acre Black Gold Farms bean field
that on January 13, only 95 days previous, was still impen-
etrable elder jungle land.
On the following Thursday, the organization that W. J.
Cowen, proprietor of Black Gold Farms, has gathered to-
gether, hurled itself at 10 rows in the same field, each
3,000 feet long, and packed nearly 1,400 hampers.
One car rolled Monday, four on Tuesday, three on Thurs-
day, and Mr. Cowen and Ed Coyner, who has direct charge
of the marketing and packing the cars, planned to send
out two cars daily the rest of the week, much of it headed
for New England.

BERRIES BRING FARMER NEARLY $700 PER
ACRE

Clemens Reports Good Profit From Season's Berry Crop.

(Florida Advocate)
Mr. J. C. Clemens, strawberry grower and farmer, who
has a place just northwest of the city limits of Wauchula,
has just compiled figures on his 1927 strawberry crop at
the request of the Advocate.
Mr. Clemens gives us the figures on his crop, the last
of which was sold during May, he having shipped straw-
berries continuously since December, 1926.
On his strawberry tract, which contained twelve acres,
he sold 31,912 quarts of berries, getting the sum of $8,-
172.44 for his entire crop.
The average price was 25.6 cents a quart throughout the
season, reaching about $1.00 per quart at the start of the
season last Christmas and going down to around 15 cents
a quart late in the season, when points farther north were
shipping also.
The average gross receipts were nearly $700.00, being
exactly $681.03 per acre for the entire twelve-acre field.
While this is considerably lower than his receipts last
year, Mr. Clemens says he is will pleased with his income
from strawberries this season. He points out that the past
season was very adverse, being dry and cold. In a normal
season he believes he would have cleared much more than
he actually did the past season.
One thing which should be mentioned is the fact that
these strawberries were sold for cash at the shipping plat-
form and Mr. Clemens carried his money home the same
day he brought his berries to town. In this way he was
not put to the trouble and expense of shipping his straw-
berries and waiting for the receipts.
Mr. Clemens successfully grows strawberries every year
and they furnish a good part of his income. His success
in spite of the adverse season this year should be conclu-
sive evidence that Hardee county offers wonderful oppor-
tunities in strawberry production. The Wauchula freight
and express offices handled more than 160,000 quarts of
berries during the past season, which began in December
and continued until late in April.


POTATO AND GREEN BEAN CROPS REHABILI-
TATE STORM VICTIMS

Fourteen Sugar Mill Employes, Wiped Out by Hurricane,
Harvesting Big Crop.

(Miami News)
A shipload of new Irish potatoes and green beans will
leave Miami for New York within the next few days as
the result of the industry and perseverance of 14 employes
of the Pennsylvania Sugar Company, who lost all they had
in the September storm and now are ready to recoup, ac-
cording to information from the sugar farm yesterday,
which said digging and picking on a large scale would be
started Monday.
The land which has been put to crop is the property of
the Pennsylvania Sugar Company, and was loaned these
employes after they suffered the loss of their homes and
personal belongings. With will undaunted, the men went
to work, prepared the land, planted it and now are ready
to reap. The crop is said to be a bumper one, comparing
favorably with the yield per acre obtained by the sugar
company from its own planting last spring.
Although there have been floods, this land has been
well protected by a high dike, which shut out the water,
and by pumps which lowered the seepage as fast as it ac-
cumulated. A disastrous frost visited the Everglades, but
did no injury to these crops, because the water was let in
over the fields until everything green was covered safely.
Two hours after the danger had passed, the pumps made
the fields dry again.
This probably is the solution of the frost problem in the
Everglades, according to E. R. Graham, manager of the
sugar farm, who has taken a keen personal interest in the
efforts of these employes to recoup their losses, and has
assisted them through every means in his power. The men
also were encouraged by the long dike which has been
built from the Snapper creek canal to the South New river
canal in Broward county and which protects the entire
district, and by the moral support of the Miami Chamber
of Commerce in its campaign for making the Everglades
a new gold mine.
The total planting consists of 150 acres of potatoes and
30 acres of beans and a busy scene will be presented Mon-
day when the harvesting is begun, it is believed. The in-
dustry and perseverance of these valued employes, it is
stated, made it unnecessary for them to call for any as-
sistance from the Red Cross or any other agency, as the
company stood by them in their spare time efforts.
Meanwhile, the planting and care of sugar cane and other
crops planted by the Pennsylvania Sugar Company, for its
own use and sale, is proceeding as usual.

HOG RAISING PROVES OUT GOOD BUSINESS
AT BEE TREE POND

(Perry Herald)
Lee Walker, who resides in the Bee Tree Pond section,
stated to a Herald reporter Saturday that he had sev-
eral hundred head of hogs on the ranges down there, quite
a number of which are in good condition for marketing,
and that he will begin killing those which are for the
market right away.
Mr. Walker lives in a section where hogs fatten on pal-
metto berries, acorns and other wild feeds, many of them
getting in as good condition as they would after being fed
on peanuts or chufas. He is one of a number of range
hog raisers who find the business quite profitable.








Florida Review 11


GROWING WINTER TOMATOES OUR LEADING $4,500,000 PUT IN POCKETS IRISH POTATO
INDUSTRY GROWERS


Thousands of Acres Annually are Set to Tomatoes and
Other Products of the Fields.

(Homestead Enterprise)
Practically all vegetables in the Redland district are
planted during the winter months-October to March-the
bulk of the commercial crops being planted in December
and January. These vegetables are planted on marl
prairie land, which is subject to overflow by the summer
rains.
The principal crop planted is tomatoes, of which thou-
sands of acres are grown annually on the 'glades surround-
ing Homestead and nearby railroad shipping points. Hun-
dreds of carloads of tomatoes are shipped every year from
this section, and its reputation as a tomato-producing dis-
trict is known throughout the United States. Our tomato
crop alone is estimated as being worth over two million
dollars annually, all of which is distributed among the
growers. Tomatoes are grown at various points along the
Ingraham Highway as far south as Royal Palm State Park.
There are numerous packing houses to handle this im-
mense crop. The tomatoes are wrapped separately in
paper and packed in six-basket crates, being the same as
those used for peaches.
This enterprise gives employment to hundreds of people
during the winter months.
Tomatoes are planted in 6-foot rows about 18 inches
apart, 3,000 to 3,500 plants per acre being used. The
growth of the plants is forced from the beginning with
high-grade fertilizers, about one ton per acre being used.
Little or no cultivation of the crop is done other than to
turn the sod.
Exceptional 'yields of tomatoes have been reported and
verified, up to as high as 1,000 crates per acre. The ordi-
nary yield is about half or less than half of this, however.
There are great opportunities in this field for the city
man who wants to live in the open and for the Northerner
who would avoid the rigor and expense as well as the dis-
comfort of a cold winter. No experience is necessary to
plant a crop of winter truck in this section. It is unlike
any farming in the world and the most experienced farmer
must be given some simple instructions before he grows
vegetables here. The people generally in this country are
congenial and anxious to make the newcomer at home.

DOZIER GROWS FINE VETCH

Proves of Exceptional Value As Winter Legume.

(Milton Tribune)
Samples of hairy vetch grown on the farm of Joe Dozier,
at Allentown, were brought to the Tribune office today by
Prof. E. M. Creel, of Allentown high school. The vine is
about three feet long, and this particular sample, taken
from a three-acre tract planted in November, is not as long
as it probably would have been had Mr. Dozier planted it
in September or October, which is the usual time for
planting vetch.
Hairy vetch is a splendid soil builder. As a winter
legume it is recommended almost exclusively by the ex-
tension department of the University of Florida. The farm-
ers who planted it last fall will find themselves particular-
ly fortunate this spring as crops of oats and rye will be
short owing to the dry weather and rust.
Hairy vetch is excellent green feed for cattle and it also
makes exceptional hay.


Harvesting of Florida Crop Now Nearing End.

(Palatka News)
Almost four million and a half dollars has been put in
the pockets of Florida Irish potato growers, it is estimat-
ed on the eve of the close of the season. Shipments have
fallen off considerably and it is expected that the end of
this week will see the last of the potatoes on the market.
To date 4211 cars have been shipped from Florida points,
the vast bulk coming from the Palatka-Hastings potato
belt with an average price of around $5 a barrel, H. L.
Robinson, manager of the Hastings Potato Growers' Asso-
ciation, which handles about 40 per cent of the crop, stated
to the News today.
Though the market varied greatly during the harvesting
season the majority of the farmers made fair returns, it
was stated. The average yield was 40 or 42 barrels to the
acre with a total acreage of 6,800 acres. Weather condi-
tions for harvesting were good and labor plentiful.
Meeting of the directors of the Hastings Potato Growers'
Association has been called for Monday night to wind up
business incidental to the harvesting season. An auditor
will be appointed at this time to audit the books of the
association, it was stated.

BOY FARMER RUNS SMALL SUM UP TO OVER
THOUSAND DOLLARS

Youth, 16, Gets Education and Prize Money with Corn and
Pigs.

(Times-Union)
Russell Henderson, Madison county boy whose Duroc
Jersey pig won grand championship in the open ring and
club departments of the Florida State fair last year, will
be back again this fall with more pigs and calves, accord-
ing to information received by J. J. Logan, director in
charge of the livestock exhibits at the fair.
Russell, although he is but 16 years old, is an "old timer"
in competing for prizes at fairs, and a living example of
the truthfulness of the statement that Florida soil and
climate with a little perseverance will bring success and a
well-filled purse.
Russell became an enthusiast for blue ribbons and prize
money in 1922 when he was induced to join the corn club
by his county agent. Despite the fact that he used no
fertilizer and that a drought hit his corn just when it was
at its best, young Henderson sold his corn for $15 and won
the sixth prize at the Madison County Fair, netting himself
$17.50 for his first year's work.
Goes in for Pigs
His brother had been successful in pig clubs and that
inspired Russell to invest his $17.50 in a Poland China pig
from the herds of the Suwannee Farms at Live Oak. He
fed this pig for five months and showed her at the Madison
County fair and the Florida State fair and judges at both
places gave his pig first place in both open ring and club
departments. The prizes for that year, 1923, included $33
in cash and a short course at the University of Florida.
In 1925 Russell joined the fat-barrow and corn and cot-
ton clubs. He fed two pens of barrows, one of the pens
coming from the litter of his 1923 pig club. The other
pen came from the state farm at Raiford. His acre of corn
had a yield of forty-nine bushels but the cotton was a
failure. His prizes for the year included a short course








12 Florida Review


on corn, second on barrows under six months, second on
barrows over six months, and he sold his barrows for
$99.75.
Would Not Give Up
In 1925 Russell joined the cotton, pig and fat barrow
clubs, with a firm resolution to make his cotton a success
or die in the attempt. He used 500 pounds of 4-8-4 fer-
tilizer and 200 pounds of nitrate of soda on his cotton and
his efforts were rewarded by his winning state cham-
pionship on his cotton with a yield of 1,994 pounds of seed
cotton. This year he selected his pig from the litter of
his first club pig and won a short course at the county
fair and first place at the Florida State fair. He also fed
out three pens of barrows. Two of these pens came from
the litter of his Poland China sow and he bought the
other pen. These three pens of barrows, with the excep-
tion of two barrows which died from getting too hot, sold
for $189. He reserved his gilt for breeding purposes.
Wins Scholarship
In 1926 Russell joined the pig and calf clubs. His calf
was a registered Jersey from Tennessee and won grand
championship at the Madison County fair. The prizes won
with the calf included a short course and $25 in cash. His
pig. came from the Duroc Jersey herd of the Hawkins
Farms at Americus, Ga. He fed her for five months and
won grand championship at the county and state fairs in
both ring and club departments. The championship in the
club department gave him a scholarship in the University
of Florida valued at $250 which is given each year by
Frank E. Dennis of Jacksonville.
At the Florida State fair last year Russell showed two
Poland China sows which he had previously used as club
pigs and won second prize in the aged sow class and third
prize in the senior yearling sow class. He also showed his
young Poland China boar and was awarded first place in
both open ring and club departments.
Russell has won in all five short courses at the Univer-
sity of Florida. In his 1926 short course he won a $10
scholarship in the college of agriculture at the university.
Since beginning club work he has raised and sold thirty-
'five pigs for which he received $575. He also has on hand
hogs valued at $370 and a Jersey heifer valued at $150.
What city boy can say that he has done as well the first
16 years of his life?

POLK COUNTY FRUIT PROFITS

Total Revenue for Year Estimated at $10,000,000.

(Times-Union)
Bartow, May 17.-(A. P.)-The Polk county citrus sub-
exchange here remitted to the various exchange packing
houses in Polk county $529,479.96 in two weeks ending Sat-
urday, May 14, proceeds of citrus shipments during the
past few weeks, it was announced by J. B. Rust, manager
of the exchange. Mr. Rust said that the next two weeks
would see the amount raised to $1,000,000.00 or more.
In spite of the freeze, Mr. Rust said, the exchange will
handle 2,500,000 boxes of fruit, its biggest year with the
exception of the record season of 1924-25.
He estimated that the total Polk county shipments this
year would run to 4,500,000 boxes, the biggest crop on rec-
ord, in spite of two freezes and one hurricane.
Mr. Rust estimated total revenue in the county this year
from citrus fruit at $10,000.000.
Exchange packing houses in the county still have on
hand about 220,000 boxes of oranges and grapefruit to be
shipped, he said.


419 CARLOADS OF OKEECHOBEE SMASH
RECORDS

Early Watermelons Show Up in May Shipments.

(St. Augustine Record)
Okeechobee, Fla., May 17-(AP)-All records for out-
bound shipments from Okeechobee county were smashed in
the week ending May 7, when a total of 419 carloads of
vegetables, fruit, lumber, cattle, and naval stores orig-
inating in the county were handled through the railroad
yards here.
The shipments broke an earlier record established two
weeks ago, when 290 carloads went out.
From Clewiston to Moorehaven, 36 cars of tomatoes and
eight cars of beans rolled north. From the east and north
side of Lake Okeechobee 173 cars of beans, nine cars of
peppers, two cars of cabbage, two cars of Irish potatoes,
113 cars of tomatoes, six cars of naval stores, one car of
watermelons and 48 cars of lumber started toward con-
sumption centers. Fifteen cars of cattle also were handled
from this section. The remainder of the shipments were
in mixed cars and express packages.
The lumber, turpentine, watermelons and cattle came
from the city of Okeechobee, while several carloads of
tomatoes were hauled by truck from Okeechobee to Fort
Pierce to be sold and packed there.
By sections, 90 carloads of Florida products originated
on the north side of the lake, 291 rolled from the east
side, and 44 started their journey northward from the
south and west sides.
Car lot shipment figures do not include milk, cream, eggs,
poultry and fish which went out of this section by express,
nor ice shipments for lake points.
Tomato shipments were expected to increase during
the next few days.


FLORIDA'S HEALTH WINNER

Miss Beulah Evans Weekes of Jay, Santa Rosa County,
Florida, has won first place in the State Health Contest
conducted for Home Demonstration Club Girls by the State
Nutrition Specialist, Miss Mary A. Stennis.
Miss Weekes is enrolled in gardening and nutrition work
under the supervision of Miss Ethyl Holloway, Home Dem-
onstration Agent for Santa Rosa County. Miss Holloway
has begun this year a program of "Food, Nutrition and
Health" as prepared and promoted by Miss Stennis. For
this reason Santa Rosa was one of the eighteen counties
eligible to enter a state contestant.
The lucky winner is fourteen years of age, and is the
oldest of five children. She is making a good record as a
club member, and she drinks her quart of milk a day.
When she goes to Chicago in November to enter the Na-
tional Health Contest she says she is going to do her best
to win for Florida.

FLORIDA GLASS PLANT WILL START SOON

(Jacksonville Journal)
Antonio Scalise, owner of the Florida Glass company,
has returned from a visit through New York and Penn-
sylvania, where he inspected the plants of several glass
companies.
Mr. Scalise announced that his new plant on McDuff
avenue near the Atlantic Coast Line shops will go into
production when the first furnace is lighted within a few
days.








Florida Review 13


MUCH ACTIVITY IN SHIPMENT OF WATER-
MELONS

Twenty Carloads Have Already Been Sent Away, and
About 3 Times That Many More Yet to be Shipped.

Good Prices Have Prevailed to Date.

(Fort Meade Leader)
With the shipment of about eight carloads of water-
melons this week the total number of cars shipped is
brought up to the round figure of twenty. It is estimated
that the crop is about one-fourth gathered. Prices have
been good from the start, and are holding up splendidly.
The melons shipped from Fort Meade have been unusually
large and of the finest quality. The two most popular
varieties shipped have been Tom Watsons and the Dixie
Bells.
A car of T. W. melons was sent out Tuesday containing
756 melons, and the car sold for $800. A melon was picked
out of this car and expressed to Governor Martin, same
weighing 52 pounds.
Buyers have discovered Fort Meade. Ten or more melon
buyers may be located most any day. They buy Fort
Meade melons as they declare that no finer melon can be
found anywhere in Florida, experts declaring that the fin-
est melons shipped out of Florida in many years are now
rolling out of Fort Meade.
C. A. Ogden, chief inspector for the Atlantic Coast Line,
who supervises the loading of watermelons over the South-
ern states, is spending his time in this section. He com-
plimented the first carloads sent out, declaring that the
pack was the finest he had ever seen. As other cars are
sent out he becomes more enthusiastic. He declared that
the carload sent out Tuesday by Mr. Porterfield, who has
an acreage of 130 acres, was positively the finest and best
he had ever seen in Florida.

OPPORTUNITY FOR SUCCESS TO FARMERS
BEST IN FLORIDA, RECORDS SHOW

(Dunnellon Truth)
Brooksville, Feb. 6.-According to C. V. Starkey, owner
and developer of Sunnybrook Farms, one of Her-
nando county's big farm developments, the farmer nas a
much better chance to succeed in Florida than he would
have in any other state in the union.
"Not only does he have a longer growing season, but
he also gets a better price," said Mr. Starkey, "for when
the crops come off in Florida the rest of the country is not
competing with us. For instance take the sugar corn crop.
Figures compiled on this crop last season show that Flor-
ida sugar corn brought an average of 29 cents per dozen
ears at the shipping platforms. Now, up in Maine, which
is one of the big sugar corn states, the average price paid
the grower is $25 a ton. I would imagine that at the rate
of 29 cents a dozen ears, the price the Florida sugar corn
brought, that the per ton price would be around $500, per-
haps more. anyway, it just serves as an illustration of
what opportunities one has here in Florida to get a price
for the stuff one grows.
"The only reason why Florida sugar corn brought 29
cents a dozen ears and Maine sugar corn only brought
$25 a ton is the old law of supply and demand. When
Florida sugar corn goes on the market, there is no sugar
corn to be had elsewhere, but when Maine's corn is ready
to sell, a dozen other states have it to sell too. The same
thing applies to Florida strawberries. We have them in


January and they bring a handsome price. Offer them for
sale in July when every other state in the union has them
too and see what they bring.
Has Splendid Opportunities
"Florida has everything to make itself the greatest agri-
cultural state in the union. We have the soil, and we
have the great advantage of being able to take our crops
off at a time of the year when the rest of the country is
snow bound. That's why I say that here in Florida is a
golden opportunity for farmers.
"A glance at records shows that the cash returns per
acre from Florida farms leads the nation, Florida having
an average cash return of $107 per acre and its nearest
competitor, California, averaging $79 per acre, while down
at the bottom of the list South Dakota only averages $11
an acre. As much money can be made from one acre of
intelligently farmed Florida land with less effort than can
be made off 10 acres in other states. In other words, farm
10 acres in Florida, do it much easier, and make as much
money as you can off 100 acres in South Dakota."


NOT SO BAD

(Florida State News)
That Florida is becoming increasingly popular as a
mecca for tourists, in summer as well as in winter, seems
to be proved beyond doubt in figures quoted from the
Manufacturers Record, which show cars from other States
which passed through the Jacksonville gateway only, and
were checked on the St. Johns River bridge.
It is worth noting that considerably more than twice as
many people entered the State during May, last, than
during May, 1925, when the so-called "boom" was at its
height, and that the figures for May last show almost
double the number for May of the preceding year.
Regarding such tourist travel the Manufacturers' Rec-
ord says:
"More than double the number of Florida motor tourists
passed through the Jacksonville gateway into Florida dur-
ing last month (May) than in May, 1926. There was an
increase of over 70 per cent. in the number of Florida motor
tourist cars compared with May last year and in 1925.
"According to the official record of tourist cars with
"out-of-State licenses" southbound over the Jacksonville
St. John's river bridge, at Jacksonville, 4,149 motor vehi-
cles carried 17,603 passengers into Central and Lower
Florida during the month of May compared with 2,386 cars
and 9,332 passengers during May, 1926, and 2,435 cars with
7,408 passengers in May, 1925. This is the record of motor
tourist cars entering the State through one point and does
not take into consideration those passing into Florida from
the West.
"The surrounding Southern States furnished the larger
portion of these motorists in Florida, but in May there were
427 cars with 1,750 passengers registered from New York
State; 203 cars with 835 passengers from Pennsylvania;
165 cars with 601 passengers from New Jersey; 150 cars
with 620 passengers from Ohio, and 110 cars and 410
passengers from Michigan. Thirty-five of the cars were
registered from Canada, and 52 from California.
"This increase in motor tourist travel to Florida at this
time of the year indicates that Florida should have a
better summer season than last year. Building and con-
struction activities are reported for many parts of the
State and resort sections are planning for an early move-
ment of tourists next winter with many hotels preparing
to open for the season in October."







14 Florida Review


WINTER FLORIDA IS WALL STREET, BARRON
WRITES

Financial Expert Sees U. S. Business Helm in Miami

By ELMER E. PAINE
(Financial Editor, Miami Daily News)
Miami and Palm Beach constitute the "Winter Wall
Street" not of New York city alone, but of all America.
Here on the southeastern Atlantic coast are gathered
controlling representatives of the really great financial
and industrial power of the nation.
If an investigator desires intimate personal information
and accurate knowledge of the economics, finances, manu-
factures, mines, railroads and steamships of the country
or, broadly, of the banking, commercial and trade condi-
tions of America, here, per force, he must come in the
winter season to make his inquiries, because here scores
of the leaders of big business are enjoying themselves in
a marvelous environment, but keeping in closest touch, at
the same time, with the crucial economic affairs of the
world.
Clarence W. Barron, distinguished editor, publicist,
financier and statesman, has written for his Wall Street
Journal a notable article in which he refers to Miami and
Palm Beach as the "Winter Wall Street" and discusses
"financial gatherings in Florida."
Mr. Barron is one of the ablest and staunchest friends
of southern Florida and his comments and news concern-
ing the state always are constructive and interesting. He
expresses supreme confidence in both the present and fu-
ture of Florida, but dwells particularly upon Miami and
Palm Beach, his article being written during a brief so-
journ in the latter city.

CONDITIONS IN FLORIDA

(Clermont Press)
Responding to your request for a few expressions as to
conditions in Florida, I presume your inquiry is suggested
through the fact that I was a guest at the recent conven-
tion of the Florida Bankers' Association, in Sarasota,
April 25 and 26, and following that convention, visited sev-
eral Florida cities at which we have bank correspondents.
Naturally, if the many things that have been said and
printed for a year or more past and tending to create the
impression that Florida was "flat" spiritually and finan-
cially, were true, one would have expected an atmosphere
of pessimism noticeable at the convention referred to.
Quite the contrary, however, was the case, for if I
have ever, in an active experience of many years, attended
a bankers' convention of more interesting character, or one
at which the personnel of attendance reflected a higher
character of bank men, or a greater sense of faith, op-
timism and confidence, I am unable to recall it.
In a brief reference as covering the natural impression
of the visitor from the outside, I can truly say that there
pervaded a general sense of relief that the State, as re-
lated to its banking situation, has had a house cleaning
from which nothing but benefit can be derived. In other
words, the stable, conservative, experienced and respon-
sible bankers of Florida were never led astray or lulled
into artificial optimism, even during the height of what is
commonly referred to as the boom period.
Our banks and the other large banks of the country
having correspondents over the State of Florida, know
how truly and securely the general run of banks in that
State, established, maintained and preserved cash re-


serves and secondary reserves, ranking well in a general
comparison with other states. Those banks realized that,
with the world rushing pell mell into Florida, with a van-
guard of sharp, and, in only too many instances, traders
and realtors of questionable standing and experience, there
had to be a secession. These bankers knew and fully
realized that in quite a few cases, where small banks were
established, those banks were both originated and desig-
nated as the tools and bases of real estate traders. The
majority of such institutions, as was likewise the majority
of promotions of other character, were both operated and
controlled by outsiders, and like red balloons of the Fairs,
that attain their size by air, collapsed very quickly, when
pricked by the pins of readjustment.
It has been my experience during the past few years
to know Florida, not by history, not by newspaper corres-
pondence, not by word of mouth, but by actual visitations,
covering, on one occasion alone, a motor tour of something
like 5,000 miles, and including the east coast, the west
coast and the middle or ridge sections. My impressions
of the State have never changed and remain today, that
in the great State of Florida, America possesses a garden
spot, a pleasure mecca and a healthful section of easy
access to all great industrial sections, therefore will ever
receive an annual increase and tide of people who will,
alone, assure to the State substantial income. Independent
wealth, of no mean significance, is found in the agricultural
and industrial development of the territory.
Florida had its tropical storm just as such storms have
occurred before and will occur again. This being natural
and characteristic of all coastal territories. Like all
storms, of different character, however, a lesson was con-
veyed and noted. Those who built lightly and unwisely
at exposed points will no doubt build differently in the
future.
I do not feel, however, that the State is likely to ex-
perience again any financial storm; certainly there has
been a decided clearing and with no clouds brewing. As
related to the banks directly, it would be surprising if
during the dull period of the summer there may not occur
the closing of imperfectly organized and operated financial
institutions of any character, just as the same thing will
occur in any State. If this should prove to be the case in
Florida, in my opinion, it will only follow the usual "mop-
ping up," so common in the conclusion of all combats.
Of course, it goes without saying that those who in-
vested unwisely, and there are no doubt many, will possibly
retain an experience for which they paid a good price, but
as a finality, or in ultimate realization, the wise investor
has little to fear or little to apprehend regarding his in-
terests in Florida. In my judgment, that State was nature's
gift to man, one that can hardly be over-valued, or its future
prosperity regarded lightly.-Monte J. Goble, Vice-President
Fifth-Third, Union Trust Company, Cincinnati, Ohio, in
"United States Investor" of May 28, 1927.

FLORIDA TO FILL WITH TOURISTS NEXT
WINTER

(Tallahassee Democrat)
Orlando, June 22.-Motor tourists are coming to Flor-
ida during the winter season of 1927-28 in greater num-
bers than during any previous season, is the prediction
of touring authorities connected with the leading A. A. A.
clubs of the nation in attendance at the national conven-
tion of the American Automobile Association, which has
just adjourned its silver jubilee convention at the Ritz-
Carlton Hotel, Philadelphia. This reaction was obtained








Florida Review 15


by the delegates from the Florida A. A. A. organizations
from personal interviews with the executives of many of
the 884 A. A. A. clubs represented. Among those in at-
tendance from Florida were F. O. Miller, Jacksonville,
president of the Jacksonville Motor Club, recently elected
vice-president of the national body; Ralph A. Williams,
Jacksonville, secretary of the Jacksonville Motor Club;
V. L. D. Robinson, Orlando, general manager of the Florida
State Automobile Association; George H. Clements, Bar-
tow, a director of the Florida State Automobile Associa-
tion; and F. L. Cleveland, Tampa, manager of the Tampa
Motor Club. Mr. Clements was elected a director of the
American Automobile Association, succeeding Major Chas.
A. Brown, Orlando, resigned.
The Florida delegates to the national A. A. A. meeting
not only found the northern clubs convinced that the flow
of tourist travel to Florida this winter would be the heav-
iest of any regular season's traffic but learned from them
of the extensive preparations which are being made to
take care of the traffic. Plans have been made by the
leading northern clubs in cooperation with the National
Touring Board of the A. A. A. to send out route cars this
summer over the main traveled roads to check up on road
conditions to Florida.
At national headquarters in Washington, visited by
Florida's representatives on the way home, the map pro-
duction department had started its entire force on the
preparation of new maps and logs for use in taking care
of the travel to Florida and the South this winter. Through
arrangements made with the A. A. A. organizations of
Florida, Florida's main highways will be covered in a com-
plete way with strip maps and logs in the new A. A. A.
Southeastern tour book to be published this fall.

CLYDE OFFICIAL IS OPTIMISTIC

Vice President Craig Says State's Future Sure

(Times-Union)
John E. Craig, vice president of the Clyde-Mallory Steam-
ship lines, who, with his wife, has just completed a tour
of Florida, after being elected to his executive position with
the company, upon his return to Jacksonville expressed an
optimistic outlook for the future of the state.
He visited, besides this city, Tampa, Deland, Sanford
and Miami, where the Clyde and Mallory lines have ter-
minals. His trip was made from Jacksonville to Sanford
on the Clyde steamboat Osceola.
At Sanford, Mr. Craig and his wife motored to Tampa,
and proceeded from there on the remainder of their trip to
the southern part of Florida.
"While I noticed business is not normal, it is only a de-
pression that is being felt, not only in Florida, but over
most of the United States at the present time," Mr. Craig
stated.
"Our business is not as good as it might be, but I
noticed nothing grieviously wrong. That my company,
whose business depends almost wholly on the activity
within the state, is optimistic for the future seems to be
answered in the fact that we have just completed launching
the sixth and last vessel in our $14,000,000 fleet.
"We expect things to get back to the proper status soon,
and feel that this fall should see improvements."
Speaking of the growth of Florida since the time when
he last visited the state, several years ago, Mr. Craig ex-
pressed amazement at the wonderful growth shown, the
great things done and the excellent hotel facilities."
While in Jacksonville, the official visited the local freight


and passenger terminals, conferring with H. G. White, gen-
eral agent; W. J. Martin, port agent, and William B. Clem-
ents, district passenger agent.


185,000 BARRELS OF ROSIN, TURPENTINE
SHIPPED IN YEAR

Shipments of Gum Rosin Total 144,481 Barrels

(Pensacola Journal)
More than 185,000 barrels of rosin and turpentine were
shipped from Pensacola during the naval stores industry's
fiscal year, according to figures released yesterday by
P. W. Reed, traffic manager of the Chamber of Commerce.
The figures cover the handling of gum products only, it
was pointed out, and do not include the business of the
Newport company, which does not handle this product.
Shipment of gum rosin totalled 144,481 barrels, while
40,981 casks of turpentine were shipped.
Receipts were slightly in excess of shipments, these
figures totalling 149,078 barrels of rosin and 42,396 casks
of turpentine.
The past year's business was slightly above the average
for the past ten years. During that period the yearly
shipments of naval stores averaged 144,512 barrels of
rosin and 42,261 casks of turpentine, it was stated by Mr.
Reed.
The turpentine receipts over the ten-year period averaged
2,113,050 gallons. This is equivalent to 1,800 cars, or 150
each month.


AGRICULTURAL MANUFACTURING IN
FLORIDA

(Times-Union)
What properly may be designated as agricultural manu-
facturing is coming more and more into evidence in this
state, which is not only a gratifying fact, but is of very
considerable importance in addition.
Recently the Florida State Chamber of Commerce,
through its "High Spots" bulletin, made a preliminary re-
port on the results of a questionnaire sent to canning fac-
tories operating in this state. The purpose of the question-
naire was to ascertain the present condition of the Florida
canning industry. Some very interesting information thus
has been brought to light. Thus, for instance, with but
fifteen canning plants reporting up to the time the prelimi-
nary report was issued by the state chamber, it was found
that $1,178,000 have been invested in these plants, that the
aggregate value of the output, of canned commodities, is
$2,331,000. Also, it was ascertained that in these fifteen
canning plants an average of 2,105 workers were employed
on a seasonal basis, and that the average payroll during the
operating season amounted to $32,685 weekly, a pretty fair
amount of money to distribute weekly among those engaged
in saving from waste excellent Florida fruits and vegeta-
bles and making same marketable.
The list of Florida products canned and food products
produced is quite a long one. It is worth reproduction here
to indicate the wide variety of fruits and vegetables that
can be manufactured into marketable commodities, as fol-
lows:
Beans, blueberries, figs, grapefruit, grapefruit juice,
grapefruit marmalade, guava jelly, guava marmalade, hot
relishes, orange juice, orange marmalade, oysters, peppers,
pickles, plums, shrimp, sweet potatoes, watermelon pre-
serves and crystalized citrus fruit.
It is probable that the canning of grapefruit heads the







16 Florida Review


list, although the report referred to does not indicate defi-
nitely that this is the case. It does state, however, that
"Indications are that the grapefruit canning capacity will
be doubled by the beginning of next season," which is en-
couraging, provided good judgment prevails.
There are a number of things to be considered by those
who contemplate going into the canning business, and it is
to be assumed that the Florida State Chamber of Com-
merce, because of its investigations and its unselfish in-
terest in Florida manufacturing, can give prospective
canners some valuable information and suggestions relative
to what is necessary for making the business of canning
fruits and vegetables successful and profitable. At least
the chamber can direct those interested to the reliable
sources of such information and suggestions.
It has been proved beyond a reasonable doubt that Flor-


ida manufacturing of fruits and vegetables grown in the
state, into marketable commodities, is entirely practical,
and that such manufacturing can be made profitable pro-
vided there is the same careful consideration given to all
the essential details as is given to any other line of success-
ful manufacturing. To go into this line of business, or in-
dustry, without such consideration is not to be advised
under any circumstances. But for those who are properly
equipped, among other things, with knowledge, capital and
enterprise, reasonably sure business success awaits.
Florida has, in fruits and vegetables, an abundance of
raw materials to be converted into manufactured com-
modities for which the whole world, practically, is a mar-
ket, assured and potential, for the best that can be produced
in these Florida food factories. That there should be
more of such factories in this state is evident.


7 .7


Florida Building Construction for May, 1927

(State Chamber of Commerce)


Apopka ............................ .............$ 3,800 Live Oak .......................................... $ 72,000
Auburndale .................... ............ .......... No report M adison ........................................... ............. 2,500
Arcadia ............. ..... ..........-..- ..- ..---- .... No report M anatee .................... ......... .......... ..... No report
Avon Park ................. ......................--- --- 24,000 Melbourne ......... ............... ........ 6,250
Bartow .................................. ................. 78,640 Miami ..................... ......... ................ 463,116
Boynton ....-............. ..... ....... -......... 200 Miami Beach ................................. ......... ...... 108,250
Bradenton ...............-... ....-.- ...- ..-.. ....... 14,290 New Smyrna ............ .......... ... ....... ...... 5,860
Clearwater ................ ..... ..... ...- ......-........- 69,440 New Port Richey ...................... ...- ....--- .....- 3,075
Coral Gables ........................ ......- ...-- ...... 214,200 Ocala ................... ....... .............. .-. .......... 52,836
Dade City .................. ................... ...-..- 6,450 Orlando ............... ...... ...... ..................... 133,407
Davenport .................... ..........---........ 2,000 Palatka ........................... ...................... No report
Daytona Beach -.......... .............. ............... 65,211 Palmetto .....................................-.... 3,200
Delray ....... ....... -- ......-.....-.. ............ 4,375 Panama City ...................................--. .... 1,300
DeLand ...................... ......... .. ................ 387,728 Pensacola ............... .... ....... ... ......... ........ No report
Dunedin ..~........ ...... .......... ........... 400 Plant City ................................... ..... ... ........... 8,534
Dunnellon ................... .......--- -...... No report Pompano ......................................... ........... No report
Eau Gallie ....-.....----.-..... --.........--.. -... No report Punta Gorda .................... .......... ........................ 3,800
Eustis ........... ..----- -----.......---.......... .- 16,500 St. Augustine ........................ .................... ...... 60,765
Fernandina ..................------- ................ 137,025 St. Petersburg ...................................................... 271,300
Flagler Beach ......... ......... ........................ No report Sanford .......................... ...................... 44,825
Fort Lauderdale ............................... -----.. --- 365,420 Sarasota .................... ...... ........ ............... 39,705
Fort Myers .-........... --...-.....-.. ..... ..... 65,875 Sebring ............................ ....... ............ 25,150
Fort Pierce ................- ............. .............. No report South Jacksonville ................ .... ..... ....... .... 66,000
Gainesville .................-....--... --........ ... 18,595 Stuart ............................................... No report
Greater Palm Beach ....................--............. 206,075 Tallahassee ....................... .. .................-- No report
Gulfport ..................... ...........- .....- 300 Tam pa ........................................ ..................... 479,487
H aines City .... ......... ... ..... ..... --- ---....... 5,400 Tarpon Springs ......... ........................................... 27,750
H ollyw ood ............ ... .........- ..-.. ....--------........ 14,458 Tavares .............................................. ... 13,500
Jacksonville ................. ..... ..... ..... 1,155,270 Titusville ........................................................... No report
Key W est ............- ........ ........ ......... ...... .. 83,450 Vero Beach ...................................... .. ....... No report
Lake City ............................------.. ....... No report Venice ................................. ............. 50,000
Lake W ales ................................ ........ .. No report W inter Garden ................... ..... ...................... No report
Lake W north ............................... .......-.....- 6,550 W inter H aven ........... ..................... ...........- 15,000
Lakeland .......... ............... ---. .. .-.- ..... 56,350 W inter Park ................................. ............... 87,500
Largo .................. ....... ......... .....- ...... ..- 3,200
Leesburg ...................... ....................... 13,150 Total ..................... .................... ................$5,063,462




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