Florida's agricultural and industrial...

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00024
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00024
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Florida's agricultural and industrial enumeration
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Full Text


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Vol. 1 May 16, 1927 No. 24

Table of Contents
Florida's Agricultural and Industrial Enumeration_ 1 Florida's Marmalade Industries............. ..... 10
55,000 Cases Canned Grapefruit Sold Abroad---- 2 Good Prospect for Large Peach Crop .............. 10
Florida May Secure Manufacturing Plants.................... 2 88-Year-Od Grapefruit Tree Still Produces................ 10
Tarpon Springs Lands Factory to Employ 500_......... 2 Buyers After Year's Crop of Blueberries-..--...............-- 10
N-w Enterprise Is Located Here............................... 2
Agricultural Possibilities Seen in Keys ............... 3 In the Riviera ......-....... ... ..... ..... 10
Florida Forum Is Told About Papaya Profit...... ... 3 Fruit Grower Finds Figs Best Bet............... .......... 11
Raises Big Cabbage Head at Amartlaa......._..... 3 Citrus Juice Saves Thousands of Lives ................. 11
State Produced 2,434,484 Pounds Bright Tobacco ._ 4 Miami University Tropical Research _. _..11
Orlando Becomes Gladiolus Bulb Center of South__ 4 Steamboats on the Suwannee .......... ........ 11
Lake County Seen as Florida Fern Center _. 4 Gulf Cypress Sales Force Moving Here.................... 12
Large Bulb Deal Is Announced By Business Group_ 5 Florida Commerce -......... .... ......... ... ._ 12
The Humble Peanut..... .............. .......... .....5 Sunken Logs Being Shipped..... ... ..... ....... 12
Two Hundred Fifty Head Beef Cattle Shipped.. 5 Belgian Shingles to Be Brought Into Port.................. 12
Zack Miller, "101" Cattle Buyer, Here __5 Fryers for Market................ ........... 12
Profit Growing Bulbs -..... .... 5 Tobacco Cargo Is Shipped on Steamer._....._......... 13
Dairy Specialist Enthusiastic Over Gadsden --..... 6 Shark Leather in Much Demand ................................ 13
Monticello Is First With Ton Litter of Pigs__..__ 6 Five Cargoes Pitch Shipped_ .._ ..__... ........... 13
Alab'ma Cattle Buvers Ship Car Santa Rosa Cattle 6 Rail Earnings Top Previous Records__ _d........... 13
$80,000 In Hogs Sold at Trenton Past Season..__... 7 Prosperous Florida.................. .. ............. ..................... 14
Select Duval County for Hog Breedingd.. g 7 State Suitable for Industries.............................. .......... 14
Good Cows-We Are For Them .. .. 7 Over $6R.000,000 Spent for Gasoline.... ... .............._... 14
Florida Not Flat County ............... .... ....__. 7 Ship 4.200 Dozen Eggs in Ten Days .............................. 14
Local Firm Built Big Clam Dredge__ .- ___ 8 Vast Quantities of Eggs Sold Here ......... ......... ....... 15
A Mullet Packing Plant for Clearwater ...__. 8 Much Activity In Export of Rock__.. ..... _.- 15
A New Florida Wealth .._-.._.....__................. 8 Industries Are Moving ...._............ ...................._ 15
Lowly Coat Coming Into Own. Report Shows---- 9 Rural Florida Keen on Radio ..................... ................
West Coast Sponge Field Supreme-- ... ... 9 Florida Has Future Unrivalled, Is Belief of DuPont- 15
$100.000 Catch of Sponge Is B-ought In by Fleet- 9 Florida's Great Residential Development_ ...._. 16
Leon Courty Farm Produces Many Fine Hogs....__ 9 Taking a Little Bet on Florida................... 16
Building the Backbone.------. --- .. 9 No Need to Fear for State's Future ..__..... ......_ 16

Florida's Agricultural and Industrial Enumeration
By NATHAN MAYO, Commissioner of Agriculture

OR MORE than twenty-five years, Florida
has been taking an agricultural and indus-
trial enumeration. This census-for that
is what it amounts to-has heretofore been
taken once each two years. But hereafter it will only
be taken once each five years. The next enumeration
will be made this year, beginning July 1st.
The aim of this work is, of course, to collect the
facts as to the size and products of our farms and in-
dustrial enterprises, to obtain the number, breed and
value of our livestock, the quantity and value of our
fruit, nuts, vegetables, hays, syrup, cotton, corn,
tobacco, wool and other products. In all, more than a
hundred questions are asked the farmer touching his
land, his timber, his stock, his tools and crops. Answers
to these questions, when properly tabulated, constitute
accurate and reliable data covering our agriculture.
Of like importance is the Manufacturers' Census,
which is taken at the same time as the Agricultural
Enumeration. This work collects data bearing on the
industrial enterprises, showing the number, kind, capi-
tal, employees, wages, products, and cost of material
and value of output of each of these enterprises in the
State. These biennial reports are based on production
for one year; the Agricultural Census this year cover-
ing the time from July 1, 1926, to July 1, 1927, while
the manufacturers' census covers the entire year of

Two years ago certain changes were made in the law,
which, it is believed, eliminated some glaring defects.
Under the old law the person who was appointed
County Enumerator could "farm out" his work to
those who would do it for very small wages. This prac-
tice often led to the employment of inefficient workers,
whose errors were the cause of much criticism. Under
the new law, passed in 1925, no County Enumerator
is allowed to compensate his appointees at a less figure
than he himself receives. It is hoped that the effect of
this ruling will be to keep the work in the hands of
those who are best fitted to do it.
I should like to emphasize the fact that this law im-
poses upon the County Commissioners of the various
counties not only full responsibility in the selection of
these enumerators, but that it also charges them with
the duty of carefully inspecting the enumerator's re-
port before transmitting it to the Commissioner of
Agriculture. If every Board of County Commissioners
in Florida would yield full obedience to the spirit and
the letter of this law by checking up on the work of
their appointee we would undoubtedly have an agri-
cultural and industrial enumeration more complete,
accurate and trustworthy. Practically all of the com-
plaint we have had respecting past reports was found
on investigation to be due to errors made by the
County Enumerators, which errors had not been de-
tected and eliminated by the Board of County Com-

2 Florida Review

missioners whose duty it was to carefully scrutinize
the report before sending it to this Department.
I should like also to make it plain that the people
of the State need not hesitate to answer fully and
freely all the questions which will be asked them. No
release of names will be made to anyone relative to
these reports by either county or state officials. If
our people would be full and frank in their repliesto
the questions of the enumerator it would not only make
his task much easier and more pleasant but it would
enable those in charge of the work to do that which
needs to be done, namely: To gather the facts about
the resources of our State and the products result-
ing from the labor of our people. Thus we would
be able to give the world a statement showing a
true inventory of what Florida has and of what
Florida's people are doing and can do.


(Winter Haven Chief)
The most successful season in its history was recorded
by the management of the Eagle Lake Canning Factory
yesterday on the close of business for the season, accord-
ing to M. M. Slayton, the manager. Mr. Slayton revealed
an interesting array of figures, showing that the plant
had shipped 55,000 cases of canned grapefruit during.the
season, a total of 1,320 000 cans of fruit, or 24 cans to the
case. The last week of the season was the heaviest. a total
of 11 carloads, consisting of 11,C00 cases being shipped.
Ship Fruit to Europe
The final shipment was 4.000 cases sent to London. Eng-
land, 2,000 to Liverpool, En-land, 1,000 to San Francisro,
1,000 to Seatttle, Wash., 1,000 to Por'land, Ore., 1,200 to
New York City and 800 to Spokane, Wash. This was prob-
ably the widest distribution in any one week in the associa-
tion's history, Slayton stated.
During the season the Association shipped canne- grape-
fruit to points in England, France, Germany, Denmark,
Flume, Italy, Budapest, Hungary, Australia, Monrovia,
South Africa, Peru, as well as to Canada and many cries
of the United States. During this period, the factory dis-
tributed a payroll of $62,000.00 and paid to growers for
fresh grapefruit the sum of $52,000.00.
Plant to Be Overhauled
The plant is at present being overhauled and will spend
approximately $10,000.00 during the summer months better-
ing the equipment preparatory to a much larger pack
next season. The packing house is owned by an Associa-
tion composed of the Exchange stockholders of the Winter
Haven, Eagle Lake and Lake Alfred sections.


(Eustis Lake Region)
'Several large northern manufacturers are reported to
have sent representatives to Florida to investigate the
situation here with a view of locating. branch factories in
this state. It is to be devoutly hoped that some ofthese
industries will locate here, as factory payrolls will be- a
big step toward stabilizing, financial conditions here,
If real estate owners and agents are wise they will offer

every inducement to locate factories in the state. In other
parts of the country every inducement is offered the manu-
facturer. Often times land is given outright and in other
instances concessions In the woy of tax reduction and other
advantages are offered. If real estate owners will think
in terms of the future welfare of the state instead of im-
mediate huge profits on real estate, a few factories may
locate here so that in times of depression in the real estate
market the entire industrial market may be upset.
Florida at this time offers advantages to manufacturers
and utility companies in the state will do their part in
supplying electricity and gas for manufacturing purposes.
There is hardly a spot in Florida that is not adequately
served by one of the utility companies.
With its many advantages of climate, electric power and
other things it would seem that if Florida fails to secure
the location here of factories it will be through the short-
sightedness of her people, rather than from other causes.


Industry at Spring City to Make Overalls, Shirts, Pajamas,

(St. Petersburg Times)
Tarpon Springs, Apr'l 16.-A factory employing 500 per-
sons, with a weekly payroll of from $8,000 to $10,009, seems
assured for Tarpon Springs, with a statement issued by
the officials of the Van Craven Manufacturing corporation.
This factory, situated on Disstcn avenue at the Seaboard
Railway tracks, will be started, according to the statement,
in a short time, and will be in operation by October 1. The
factory will manufacture overalls, shirts, pajamas, under-
wear and women's shirt waists, with possibly other lines
added later.
The new $250,000 super-power plant of the Florida Power
corporation here, and the new $500,000 municipal water
plant, supplying an abundance of the purest water, were
the main factors in landing this new industry for Tarpon
The corporation is capitalized for $350,000, the bulk of
which we'll come from northern investors, many of whom
are engaged in similar business there.


Concern to Make Folding Cages for Shipping Animals

(Orlando Sentinel)
A new enterprise, which is said to be cf a unique nature,
has started in Orlando, with the announcement last night
of the formation of a company by Theo. M. Howell, E. E.
Su'herland and Henry S. Hale, Jr, which w:ll manufacture,
retail and wholesale specially constructed folding baskets,
bird cages, crates and similar containers for the shipping
of chickens, dogs, cats, vegetables and clothes.
The new concern has been granted and is protected by
United States patents for the folding equipment to be man-
ufactured by the company, it was stated by the owners in
outlining the business.
The crates are said to be different from anything here-
tofore manufactured for the shipping of livestock and
articles of furniture being so constructed that they fold
uip when not in use, occupying small space. One of the
features of the goods made is that they can be sent by
freight at a.greatly reduced rate, owing to their collapsible

Florida Review 3

flotiba eebietW
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

Nathan Mayo....................Commissioner of Agriculture
T. J. Brooks..................Director Bureau of Immigration
Phil S. Taylor ....... ..................... ................ Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
Vol. 1 May 16, 1927 No. 24

Fishing Party of Notables "Tips Off" Opportunities

(Special to Miami Daily News)
Homestead, April 9.-More than "a friendly atoll in a
southern sea" is being scented in the string of small keys
off the south Dade coast if rumors, given strength by a
recent fishing party of notables, are true.
The realty promoters' dream of seeing the entire string
of keys connected up by bridges and causeways with oc-
cupancy by millionaires, exclusive clubs and others may
yet come true, but the immediate vision is of business
farmers taking advantage of direct water transportation
for the famous South Florida early vegetables.
J. R. Durrance, president of the bond company of his
name in Jacksonville and purchaser of many Redland dis-
trict bonds; A. R. Livingston, resident engineer of the
Model Land Co.; Mayor S. E. Livingston, W. B. Caves,
Homestead street commissioner; Mayor Gaines of Stuart
and I. J. Umphries of this city were fishing more for first-
hand information about these keys than for anything wi.h
fins, it was reported.
There are many keys equally desirable-too many for
any one syndicate to corner or for any developer to worry
about boosted prices in pointing out the scheme. As there
is no transportation except by water, one key is as near
market as another, so there was no need for hurry or se-
crecy in the fishing trip which may spell something im-
portant to Dade county.
Findings briefly were this:
1. Rich soil, in some cases deeper than the famous
Redland marl that beats the world to market with its
crops, is present and probably tillable.
2. Land, because of its remoteness from regular trans-
port routes, its wildness and general business conditions,
is cheap.
3. Lighters could be loaded and towed to the channels
where ships could pick up a cargo for a direct run to
northern ports.
Of course, such a development would require a lot of
capital and-more than that-such a knowledge of condi-
tions and such confidence that the work could be done on
large enough scale to be profitable.
Date palms in full blossom were found at Seven Palms
point, where the party stopped to find the deserted home-
stead of J. Anderson, whose time was 30 years ago when
the mainland and the keys were wild alike.
Presence of the date palms in quantity gave the hint
that perhaps a more equable climate on the keys-sur-
rounded entirely by water-would support rare plants not
yet- commercially feasible on the mainland.

Something else was found. Pigments are present in
quantity enough to be profitably extracted from the soil,
A, R, Livingston noted. This quality in itself might not
be valuable commercially but taken with another develop-
ment might spell the difference between profit and loss in
early years.
Note taking, of course, is different from planning and the
amateur explorers made it plain in what extent they would
be quoted that no project has been found and that there
Is not yet even a "paper stage" idea to work on with a
practicality that would impress financiers.
It was admitted, however, that belief in South Florida
resources and certainty that exact information of possibili-
ties for capital will be in demand had been a thought in
what was mainly a pleasure tour frequently taken by all
those in the party.


Scott Stambaugh Discusses Returns from Rare Fruit

(Miami News)
The cultivation of papayas, a fruit which is distantly
related to the honeydew melon and native only in tropical
countries, was the subject of the Florida Forum Friday
night, discussed at the downtown office of the Coral Gables
corporation by Scott U. Stambaugh, local papaya baron.
Some hint of the financial returns and the growing de-
mand for this strange and little-known fruit was contained
in Mr. Stambaugh's address. One papaya tree alone, he
said, will yield 100 rounds of fruit, the wholesale price for
which is about 15 cents a pound. It is retailed, he added,
for from 25 to 35 cents a pound. The supply to date never
has satisfied the demand, he said.
Being an annual fruit, it is matured during the time
when nothing resembling a breakfast melon is offered
in northern markets except the honeydew, native of Ar-
gentina. This, he explained, offers no worries to the
grower of papayas. The plants are set in April and bear
from November until April. Frequently one tree will bear
considerably more than 100 pounds of fruit.
As yet, he stated, the papaya is not a commercial fruit,
for it is not grown in quantity. This, he said, is simply
because it is a fruit with which only a select few are famil-
iar. It will in time, he believes, retail for a low price
when the mass production stage is reached.


Dr. Potthoff Has One Weighing More Than Eighteen

(Titusville Star Advocate)
Dr. E. W. Potthoff is demonstrating possibilities in rais-
ing cabbage in this section. Saturday he brought in one
head weighing 181,/ pounds from his orange grove near
It was placed on display in the window of the Chamber
of Commerce office here and attracted no little attention.
But the doctor says he has larger ones at the grove which
he will display at the fair here the latter part of the month.
Upon examination, this particular head proved to be
sound and firm in every respect. Dr. Potthoff states that
he has done nothing to aid them in their growth; that
they grew mainly of their own accord.

4 Florida Review


Total of 2,817 Acres in Florida Planted to Crop

(Deland News)
Tallahassee, Dec 19.-North Florida this year produced
2,434,484 pounds of bright tobacco, according to a census
of the production conducted by the bureau of immigration,
of the state department of agriculture.
Eleven counties, Jackson, Gadsden, Liberty, Layfayette,
Madison, Suwannee, Holmes, Alachua, Hamilton, Leon and
Jefferson, reported their bright tobacco production to the
A total of 2,817 acres was planted to the crop, and the
average prices received per pound ranged from 23 to 35
cents. Five counties, Jackson, Gadsden, Liberty, Layfay-
ette and Hamilton, did not report on the average price
Following is the census for the 11 counties:
Jackson, 125 acres planted; 100,000 pounds produced.
Gadsden, 275 acres planted; 192,500 pounds produced.
Liberty, 40 acres planted; 28,000 pounds produced.
Layfaye'te, 80 acres planted; 56,000 pounds produced.
Madison, 542 acres planted; 542,684 pounds produced; av-
erage price, 24 to 32 cents per pound.
Suwannee, 790 acres planted; 700,000 pounds produced;
average price, 23 cents per pound.
Holmes, 200 acres planted. 160,000 pounds produced; 25
cents per pound.
Alachua, 175 acres; 176,000 pounds; 25 cents.
Hamilton, 500 acres; 400,000 pounds.
Leon, 30 acres; 25,000; 35 cents.
Jefferson, 60 acres; 50,000 pounds; 23 cents.
The producers, reports to the bureau stated, are plan-
ning an expansion of the industry by the establishment of
markets at various places in North Florida, instead of
having the product shipped to Georgia for disposition.
Live Oak has opened a warehouse, and advised the bureau
that about 18 South Carolina families had settled in Su-
wannee county to raise the bright tobacco crop. Madison
is considering establishing a warehouse.


(Orlando Sentinel)
A recent editorial in the Orlando Morning Sentinel on
bulb growing has brought to light the fact that Orange
county is already the site of the largest Gladiolus bulb
specialists in the south, and one of the largest in the entire
country. The Pierca Bulb Company, 37 West Washington
street, Orlando, has been engaged in growing gladioli
for nineteen years and now make Orlando their main office,
with large plantings scattered over Orange county and
central Florida.
The bulb industry is rapidly becoming one of Florida's
best paying businesses. A recent embargo on foreign
bulbs by the Uniled States government has created an
unusual opportunity for growers in this country and Flor-
ida is the logical place to grow bulbs. Orange county is at-
tracting this industry and already leads the rest of the
state in galidiolus specialization. The Pierce Bulb com-
pany is assisting new growers in getting started in this
business by supervising new plantings the entire first

season without charge. They aim to make Orlando the
center of the gladiolus business.
The gladiolus, which the Pierce Bulb company special-
izes in, is adapted to a wide variety of soils and is easily
grown. The bulbs increase very rapidly and frosts do not
injure the plants even at the tenderest period of their
growth. There are two sources of profit. First, from the
sale of blossoms; second, from the sale of bulbs. Both
offer unusual opportunities.
The blossoms produced by the Pierce Bulb company are
shipped to Boston, New York, Chicago and other cities
and also are marketed in Orlando and nearby places. The
bulbs are sold in wholesale quantities to large seed houses,
wholesale florists, private estates, etc. The Pierce Bulb
company has shipped bulbs all over the world.


(Jacksonville Journal)
Clermont, Fla., March 31.-(Special)-With 22,000 fern
plants being shipped daily from Zellwood and with growers
more than 100,000 plants behind on orders, the fern in-
dustry in Lake county is fast approaching proportions
that indicate the section soon may become the fern cen-
ter of the state.
The Rosary Ferneries, made up of Chicago and Zellwood
men and capitalized at $76,500, is the latest corporation
to enter the fern industry in Florida's ridge section. Offi-
cers are John Golosinee, Chicago, president; J. W. Golo-
sinic, Chicago, treasurer; G. S. Vincent, Zellwood, vice
president and general manager; H. M. Vincent, Zellwood,
A modern fern plant is to be erected on the old Osborne
tract of 40 acres, north of Zellwood, and ferns of the As-
paragus Plumosus variety are to be raised exclusively.
These are used the world over by the best florists in cut
flowers and floral designs.
Although Orange county is the pioneer in fern culture,
the business has expanded to considerable size in Lake
county, many of the older growers being located at Lees-
burg and on the south shore of Lake Harris.
Charles D. Haines, Altamonte Springs, who recently
offered to establish a home in Florida for aged newspaper
workers, is the largest. fern grower in the United States.
He has about 56 acres under sheds at his home, a mile
west of the springs, and employs hundreds of persons.


(Special to Times-Union)
Sanford, April 13.-Celery shipments to date have ex-
ceeded those for the entire season of last year, according
to a report compiled by the Sanford Chamber of Commerce.
From the state last year there was shipped a total of
5,392 cars. To date this season 5,611 cars have rolled
north, with several hundred cars yet in the field.
Seminole county last year shipped 4,832 cars. To date
this season there has been a total of 5,002. To same date
in 1926 3,249 cars had rolled northward.
At the beginning of the season predictions were made
that 3,500 cars would be shipped from Florida this year.
Celery men assert that this estimate is fairly conservative.

Florida Review 5


F. W. Bender and Associates of City Arrange to Market
Easter Lily Bulbs Grown by Richard Muse, on West Side

The largest bulb deal said to have been consummated in
Florida was announced yesterday by Richard Muse, of
Sanford, who has contracted with F. W. Bender and asso-
ciates to market for a period of three years his entire pro-
duction of easter lily bulbets.
The provisions of the contract, according to Mr. Muse,
assure him a revenue of not less than $50,000 a year.
Commenting on the sum to be Mr. Muse, Mr. Bender,
speaking for his associates and himself, stated that it
was an equable one as the careful checking up of the
number of acclimated easter lily bulbs in this country
shows that Muse has more American-grown easter lily
bulbs and bulblets than all of the other growers in Ameri-
ca combined, in fact, the only commercial quantity of
easter lily bulbs in the United States.
"We feel that in the purchase of Muse's seed bulbs
we have come into the control of the prorogation of easter
lily bulbs in this country," Mr. Bender further declared.
Mr. Bender, with his associates, proposes to organize a
corporation for the growing, marketing and the propoga-
tion of easter lily bulbs growing in this country, the cen-
ter of which will be in Sanford, However, due to the fact
that the growing of the bulbs requires a long growing
season the industry will be practically confined to the
state of Florida.
According to Mr. Bender the advantage of growing ac-
climated bulbs lies in the fact that approximately two
years are lost in acclimating imported bulbs and an addi-
tional three years before they develop into a full bloom-
ing bulb, whereas the Florida grown bulb matures in three
years. Blooming bulbs are now bringing a price of $800
per thousand.
After it has been determined the actual number of bulbs
the association will grow, the balance will be sold to grow-
ers wishing to propogate easter lily bulbs.


(Pensacola News)
The circus and the corner fruit stand could not well
afford to forget Florida. The state grew and shipped
more than 27,000,000 pounds of peanuts last year. Many
of the fields were planted in the variety known as "jumbo"
and what the real "Jumbos" of the circus tent didn't eat
helped to make up the sandwiches for the outings and
picnics of the 100,000,030 people of the country who drive
out over the highways for the holiday supper under the
oaks and pines.


Many Florida towns are noted over the nation for the
different products produced in their respective sections.
For instance, Apalachicola is noted for its oysters, Plant
City for its strawberries, Monticello for its pecans, the In-
dian River section for its oranges, Tampa for its cigars,
Quincy for its tobacco, Live Oak for its watermelons, and
Webster for its beans. In this way the entire state of Flor-
ida receives some favorable advertising throughout the


(Milton Gazette)
The largest shipment of cattle made from the Milton
stock yards, this season was made from here Saturday.
This consisted of two hundred forty-six head shipped to
the New Orleans market, where they are bringing a
fancy price, being high class corn and bean fed stuff. These
cattle were shipped by the Pace interest, and by the Jer-
nigan brothers, and were grown in the Chumuckla neigh-
borhood. They had been in the feeding pens since early
in the winter, and were in excellent shape.
Mr. Barnes, who has charge of the hog department of
the Pace farming interest, has made two shipments of
hogs recently that are above the average for Florida hogs.
The first of these shipments contained forty-six hogs, and
brought over $800.00 The second shipment consisted of
fifty-nine hogs, which sold for $1,584.00. Mr. Barnes has
some three hundred hogs in his feeding yards at this time,
which will be ready for the market at later dates.
In addition to the ho-s and cattle referred to above, the
Pace Farms have some six hundred bales of co:ton on hand
that are being held until the price gets right.



Firm Has Contracted for More Than Quarter Million
Dollars Worth of Cattle Here

(Perry Herald)
Zack T. Miller from the famous Miller Bros. "101" Ranch
near Marland, Oklahoma, has returned to this section to
make arrangements for shipping the large number of
cattle they contracted for re-ently. Mr. Miller sail Wed-
nesday that the total number cf cattle for which con-
tracts of purchase have been made by him is now 30,000
All of this number of cattle have been purchased from
owners in Taylor, Dixie and Lafayette counties in herds
ranging in size from 100 head up to many thousand. In
many cases the entire brand has been bought outright
with a minimum number specified for delivery and all.
found on the ranges above this to be taken at the same
figure. The price paid for the range cattle by the Miller
Bros., is considered very fair to everyone and the cattle.
owners who have made contracts to sell their stock are
on the whole very well pleased with their bargains.


(Dunedin Times)
Growing gladiolus bulbs has become a large industry in
many sections of Florida and some of the largest nur-
series in the country are located in this state. Profit is
two-fold-in the sale of blossoms and of bulbs. Blossoms
are shipped to the large cities of the north and the bulbs
are sold to large seed houses, wholesale florists, private
estates and other large users of landscape ma-erials.
The gladiolus is adapted to a wide variety of soils, is
easily grown; its growth is rapid and hardy. Profits are
very large.

6 Florida Review


(Gadsden County Times)
H. L. Brown, Florida dairy specialist, presided over a
well-attended meeting on Thursday at the court house of
the dairymen of Gadsden county. The meeting had been
arranged by Miss Elise Laffitte, county home demonstra-
tion agent, and the purpose was to arouse a greater in-
terest in the dairy prospects of the county and give the
local dairymen the latest information available on milk
A round table discussion on various questions was held
after Professor Brown's address on the principal topic,
"Milk Production." In the afternoon various county herds
were visited.
Professor Brown was enthusiastic in his praise of the
potential possibilities of Gadsden county for dairying. "The
one great competitor that dairymen in Gadsden county
have is shade tobacco," Professor Brown stated. "It really
should be its ally, and there is every reason to expect that
dairying could be enlarged to a larger position than it now
occupies hereabouts.
"There are several dairymen in the county who are
succeeding. They are making money and buying more
cattle, a sure sign of developing business, but there are
not enough of them for the available resources that you
have here in your soil, water supplies and wide crop
adaptabilities that are the mainstay of any successful dairy
"Dairy farming is hard work, but it has its compensa-
tions not only in the handling of the live stock, but in the
improvement in the farm lands and the farmsteads that go
apace with proper dairying methods.
"I have been studying Gadsden county for a number of
years and there is the soil here in many parts of the
county that will maintain permanent pastures all through
the year. You can also produce all of the feed crops that
are required including the major concentrates.
"There is an outlet for the dairy products that can be
produced here. The big fresh milk market of the southern
part of the state is not as large as it was a year or two ago.
But the Gadsden dairymen are not prepared to enter that
phase of the business, nor should he. There is a steady
market in butter fat and this business is developing along
strong lines in several north Florida counties, from Pensa-
cola to east of Madison. If the dairyman will take reason-
able care of his cream he will find a ready market for it.
Calf Clubs
"There are several ways of starting in the dairy busi-
ness but it is admitted that good stock is the first requisite
of a successful dairy venture. The county in now free of
tick and better live stock can be brought in to produce
the high butter fat content. Furthermore, there are sev-
eral farmers here who already have splendid specimens
of dairy cows, and whose herds are producing offspring
that will add to the number.
"Madison county has made a long stride forward in the
dairy business by its establishment of a purebred calf club,
whereby calves of high yielding strains are brought in and
placed around the county. The project was financed by one
of the Madison banks, and I understand every indebted-
ness incurred in developing this project has been paid

off, and Madison farmers are felling their dairy products.
"When once established there is nothing quite so regular
as the weekly milk or cream check. These checks go a
long way in meeting current bills and to help pay off the
"Given the proper impulse in Gadsden county dairying
could be made a real industry and it would not be long be-
fore you would have sizable herds that return pretty good
profits and maintain a constant income for the farmer."


Penn. Dutchman, New Jefferson County Farmer, Shows
Way With O. I. C'S

Mr. Howard Fetterolf from Mainsville, Pennsylvania
bought a fine 260 acre farm on State Highway No. 11, near
Monticello, Florida, last fall and brought down 50 pure
bred O. I. C. hogs as a foundation stock. In September
one of his young sows farrowed and 180 days later the
eight pigs raised, weighed 2009 rounds. This is the first
ton litter raised from farrowed pigs on record and it is
the first litter to weigh a ton ever recorded in Florida at
any season. As is well known in the North, the O. I. C. is
a strain of the fine old chester whites which originated
in Chester county, Pennsylvania, and they have long been
the favorite porker with the Pennsylvania Dutch farmers.
Very few of these great hogs have ever been raised in the
South. These eight pigs, when a few days old, were turned
out with the sow in a field of peanuts, corn and velvet
beans where with the rest of the herd they fed themselves
all winter. There were more peanuts than corn and so Mr.
Fetterholf fed about one ear of corn a day, after New Years,
and for the last few weeks of the 180 day period this ton
litter had access to a self-feeder filled with corn and tank-
age. Thus the labor involved in raising this ton litter was
practically nothing and there was no cost of harvesting
the crops. The O. I. C. has many good qualities. They
mature early; they are very quiet and gentle and the sows
are very prolific, great milkers and good mothers. Pea-
nuts, beggarweed, velvet beans and corn are grown in
Middle North Florida as companion crops in summer but
they can be left in the field, to be hogged down or pastured
by cattle, all winter long. On March 15th, Mr. Fetterolf
had his Holstein cows and O. I. C. hogs still feeding on
velvet beans and panuts in his fields. On March 11th Mr.
Fetterolf sold eight other hogs of the same breeding and
feeding to Swift and Company at a premium. These eight
self-raised hogs killed hard and weighed 1796 pounds.


(Milton Gazette)
Mr. J. G. Harrell and J. L. Black, of Georgiana, Alabama,
are in Milton at this time loading out a car of fat cattle
for the Smith Lumber Company of Chapman. These cat-
tle were bought of one or more Santa Rosa county farmers
or stockmen, and constitute a really fine bunch of native
grown beef stuff. While these gentlemen did not make
public the price they are paying, it is understood to be
quite satisfactory, and slightly above that being paid for
stock in other sections owing to the quality of the Santa
Rosa stock.

Florida Review 7


Figures Compiled by Local Livestock Broker, Indicates
Great Importance of Swine Industry to This Section

(From Gilchrist County News)
According to figures compiled by Mr. J. B. Stockman, lo-
cal livestock broker, approximately $80,000 in cash was
paid out at this market for hogs during the season just
closing. This figure is just for Trenton, exclusive of hogs
loaded at Chiefland and Mayo by Mr. Stockman. He gives
$139,000 as his gross disbursements for hogs loaded at
Trenton in this county, Chiefland in Levy county, end Mayo
in Lafayette county. Approximately $9,090 of this amount
was paid out at Mayo, $50,000 at Chiefland and the remain-
ing $80,000 at Trenton. At total of 102 cars were shipped
from the three places, averaging nearly $1400 to the car.
Mr. Stockman handles practically the entire output at
Trenton and the figures given by him are indicative of the
net value of the swine industry to this section. He said
that his figure did not cover the county as a whole as sev-
eral carloads were loaded at Eell by other parties and that
practically the entire production in the upper end of the
county was marketed at Ft. White in Columbia county.
He estimates $125,000 as a conservative figure for the pro-
ceeds from the sale of hogs raised over the entire county.
Mr. Stockman said that the past season's business
brought in more money than the previous season, although
not so many hogs were loaded. This as a result of better
prices. He predicted that the coming season would find
the market in good condition. He also said that he had
stopped loading until late summer although he had a
recent order for pigs from 40 to 75 pounds, such that he
could pay 10 cents for them. Mr. Stockman did not at-
tempt to load the car, feeling that rigs of this size would
bring more to the community if held and marketed in late


Fancier Starts Ranch of Pure-Bred Swine Here; Plans
Big Expansion.


Duval county has been chosen for a hog raising experi-
ment by Clear Brooks, well known fancier of the South
and Middle-West.
A herd of fifty-seven large hogs and seventy-five pigs,
the largest number of pure-bred swine in the state, is now
being raised by Mr. Brooks on Sautel road, between the
Lem Turner and Moncrief roads.
The herd includes prize winners exhibited at thirty-six
fairs in twelve states ol the South and Middle-West. He
has five different breeds, the Tamworths, Hampshires,
Duroc, Chaster White and Berkshires. The latter three
species are lard hogs, while the Tamworths, with light
ham and jowl, are known as bacon hogs, The Hampshires
black with white belt, are a medium sized hog that can be
made either into a lard or bacon hog, depending upon the
Mr. Brooks has been a professional exhibitor of swine
at fairs for the past ten years. Four years ago he was at-
tracted to this state by the Florida State fair, and has
taken a great number of prizes here.


(Deland News)
This is a tribute to two Jefferson county cows; a Hol-
stein which has produced 1,392.7 pounds of butter in one
year-the best cow now in Florida or which ever has been
here-and a Jersey with a record of 748 pounds of butter
and 12,126 pounds of milk in one year are two of Jeffer-
son county's prize exhibits. Jefferson county is regarded
as one of Florida's leading dairy sections. Another Hol-
stein holds the world's record as a two-year-old and the
gold medal Jersey is backed up by two silver medal Jer-
seys and four more of her kind imported from th3 Island
of Jersey itself. Jefferson's dairy production has experi-
enced an increase of eleven hundred per cent during the
last eighteen months, and the industry is just getting under
Within recent months Jefferson has captured the Elgie
show and breeding herd of Holsteins from Canada, and
John A. Kelly has brought to that county his famous show
herd of Jerseys from West Virginia. The Elgie herd in-
cludes the Holstein which holds the world's record as a
two-yeard-old and the one which produced nearly 1,400
pounds of butter last year. Monarchs Glor'a, the Jersey
responsible for 748 pounds of butter and 12,126 pounds of
milk in 1926, is a member of the Kelly herd. In addi-
tion to these, Jefferson possesses five other pure bred
Holstein herds and throughout the county the farmers
who for years have kept a few milch cows of nondescript
breed, are getting rid of them and obtaining pure bred
All of this proves that Jefferson county has a good start,
but even so, why shouldn't we, here in Lee county get
busy and run our bovine brethren a merry race, and show
them in time that we can raise as many good cows as
they can?

(Milton Gazette)
Tallahassee, Jan. 10-(INS)-The person who first said
that Florida was a peninsula, 150 miles wide, 350 miles
long, and three feet high, is all wrong, according to the
seventeenth annual report of the Florida Geological survey.
The highest elevation in Flerida, according to the records
is Iron Mountain, near Lake Wales, in Polk county, which
was found to tower 324.3 feet.
Comparable to this is the elevation given for Round
Lake, Jackson county, which, according to the profile of
the Atlanta and St. Andrews Bay Railway, is 322 feet above
sea level.

(Suwannee Democrat)
It is said by those who are in position to know, that
there are more hogs in Suwannee county at the present
time than ever before in its history and the farmers are
taking special pride in improving their herds in order to
produce the better grades for the market.
Upward of 26,000 hogs in the county have recently been
vaccinated against cholera and it is thought that there is
now little danger of any wide-spread outbreak of the dis-
ease. Some predict that the production of hogs in the
county this year will almost double that of any previous

8 Florida Review


Wilkinson Construction Company Completes Excavator
(Leesburg Commercial)
Another big industry has doubled its capacity within the
past two years. Wilkinson Construction company of Lees-
burg has completed another clam dredge, one of the larg-
est of this type in the world, the capacity being over
1,500 bushels per day.
Digging is accomplished by means of 20 six-foot buckets
on an endless chain. Power is furnished by a 100-horse
internal combustion motor.
M. C. Wilkinson, engineer in charge, had the steel
pontoons built at the Birmingham Steel Products com-
pany of Birmingham, Ala.
The Tampa Shipbuilding & Engineering company is
now assembling the hull at Tampa and will have the ma-
chinery installed, so as to begin operations within three
The owner, E. S. Burnham Packing company of New
York, manufacturers of the nationally advertised Burn-
ham products, will operate the dredge, using the big
Caxambas canning factory as the base. The operation will
embrace 26 square miles of beds, in from 5 to 18 feet of
water from Con Key to Shark River. From that district
will be obtained the smaller, or little-neck clams, but the
large ocean variety will be dredged in the vicinity of
Pavillion key.
The beds in Long Island Sound, New York. are all dead,
and Florida is the only place where the clams can be had
in lasting amount.
A. H. Trimpi, owner of Trimpi's camp on Lake Harris,
is president of the Burnham Packing company. He is well
known in this section as a financier.
It took six months to build the dredge and required
eight cars to carry pontoons and structural work from
This is but another evidence of the growth of an in-
dustry which after a preliminary survey and tentative
operations on the southwest coast of Florida are develop-
ing the material resources to the "nth" degree.


(Week in Clearwater)
All of Clearwater's troubles could be solved by one word
At present, there are but two major sources of income
here. They are citrus and tourist entertainment. Both
are seasonal and depend much upon weather and other
If the city had a few industries, with products sold
throughout the country, it would do more for the future
development and progress than anything else. High
rates are responsible, perhaps, more than anything else
for manufacturers choosing other places for putting in
There is one industry in which Clearwater could lead
the entire west coast-if someone with vision and finan-
cial backing could be made to see its possibilities. A few
have already made small fortunes out of the plan but its
possibilities are unlimited.
Clearwater could be made the center of the fishing
business for the entire west coast, Everything is here-
every possible advantage which could be desired-and al-
ready on a small scale it has proven successful.

A canning plant for fish is not an unreasonable idea-
they pack everything else and sardines and salmon are
sold by the million cans every day. Why not a canning
plant for the best eating fish which swims-mullet?
The public would have to be educated to the value of
mullet as a food. This process of education has been neces-
sary in every successful business which placed a new
product upon the market. Fish is one of the biggest items
on the market today, however, and it would be merely a
case of educating them to the value of mullet in competi-
tion with other seafoods.
From a supply standpoint, Clearwater has an unlimited
supply of the fish. Thousands of pounds are caught almost
daily now and it is only a matter of having more boats in
order to increase this supply. The fish are there and
increasing every year and the grounds are without a
Mullet could be caught in the gulf, brought to Clear-
water and packed here for shipment all over the country.
It would be an industry which does not vary and it would
provide a source of income second to none in the state.
The harbor is one of the best on the Florida coast and
ships once inside are safe from almost any kind of storm.
The plant for packing would provide work for hundreds
and even thousands and the city would assume the as-
pect of an industrial center.
As to the real goodness of mullet as a food, the best an-
swer is what the old fisherman himself prefers. If you have
ever questioned one of these old-timers, they will tell you
that a medium-sized mullet properly prepare, is the finest
eating fish that swims. And invariably they will choose
this fish for their own table whenever they are serving
this type of food.
It is an industry which at least deserves consideration.
The sanitary aspects of such a plant could be easily taken
care of and the whole Gulf of Mexico is a potential hunt-
ing ground.
The industries will not come to Clearwater unless there
is a possibility for profit. And we honestly believe that
there is wonderful chance in this proposition.


(Jacksonville Journal)
Announcement by the Armour Company that it will en-
large its plant in Jacksonville to enter upon the project
of preserving Florida fruit and fish, two of the largest
sources of income that the state has, is a movement of
great moment. For years economists and growers have
declared that if a method were found for preserving these
two products, in which Florida excels, keeping them for
distribution throughout the year and enabling the pro-
ducers to store them, greater prosperity would ensue and
add many dollars to the wealth of Florida. That such
a firm as Armour's has embarked upon it is assurance
that it it practicable and that process has been found
which seems sure of success. Of equal interest is the
announcement that studies are being made to use the by-
products. In this field there is a possibility of new in-
dustries to utilize completely the production of Florida.
Few announcements hold more in store in their possibili-
ties than this one. The people of Florida will welcome
it as opening a new source of wealth and heralding another
great development for Florida. Co-operation on the part
of producers is needed to insure the success of the new

Florida Review 9


(Pensacola News)
The long-despised goat is coming into its own, for there
has arisen in this immediate section of the country a very
lively demand for these animals.
To snow what buyers think of them may be proven by
the fact that a carload, filling a 60-foot baggage car, was
shipped from Santa Rosa county points this week, the
car being attached to the fast northbound mail and pas-
senger train.
The man who contracted for the "kids" was D. Mustac-
chio and he asserted he was in the market for all the avail-
able younger goats. He said the "kids" are finding ready
sale, and that contracts which he holds guarantees the
heaviest possible movement. In fact, he let it be known
that he would contract for all these animals to be found
in this section, the only requirement being the goats be
healthy and in good condition when delivered to the load-
ing yard of the railroad.
For years goats have been regarded as unmarketable
and therefore goat raising was not an industry pushed
very actively. But there now has been injected an ac-
tivity in goat raising that will likely cause the reclaiming
of hundreds of head of this familiar animal in the near
future, for cash prices are paid on delivery in good con-
dition for every animal under a specified age.


(Dunedin Times)
The great sponge industry of the Florida west coast
is to profit immensely, it has developed, as a result of the
hurricane that struck the Bahamas and the lower east
coast last fall. The sponge fields in the path of the blow
were not damaged much, so far as is known, but the sponge
fleets were wiped out. Not a sponge boat in any of those
waters is reported in commission, and the spongers who
depended on the Bahamas and Florida Keys beds for their
livelihood have scattered to o'her places or procured other
employment. On the islands many of the spongers are
reported to have entirely given up sponging and to be
now engaged in planting sisal and in farming and
This leaves the Florida west coast sponge industry
practically without competition and gives it a large mar-
ket. It will now supply sponge shipments to buyers who
formerly relied on the Key West and Bahama sponge
fleets for their stock. The Florida west coast sponge field
are the largest and most productive in the world and the
sponges harvested in them are of extra size and fine
A large sponge fleet plying out of Tarpon Springs is in
commission the year around and hundreds of men and
women are kept in employment harvesting the sponges
and preparing them for market. Tarpon Springs, the
center of the industry, is the largest sponge market in
the world. Last year the net profit derived from the in-
dustry was nearly $1,500,000. It is probable that with the
enlarged market, due to the destruction of the Florida Keys
and Bahama sponge fleet, the income this year should run
close to $2,000,000. The truth of the saying that "it is an
ill wind that blows nobody good" seems to have been dem-
onstrated in this case and Tarpon Springs is the chief ben-


Will Leave Sunday for Another Cruise

(Tarpon Springs Leader)
Fifty-five vessels of the Tarpon Springs sponging fleet
came into port this week, bringing in a cargo whose esti-
mated value by sponge men will reach $100,000. Several
of the boats did not come into port but will follow in a
few days, remaining here then till after Easter.
Cargoes have been discharged and the boats are now
taking on supplies preparatory to leaving Sunday and Mon-
day for the sponge banks.
The cargo brought in by the fleet is one of the best
average catches for the short time they have been out in
the history of the industry here.
Sales are being held today at the sponge exchange with
a large number of bidders and good prices offered.
50 Divers Allowed
The request of the Tarpon Springs Chamber of Com-
merce and the Greek Community made to the Immigration
Department at Washington to allow fifty additional divers
to enter the country from Greece was allowed this week.
A bond will have to be furnished the federal government
and they will then be allowed to remain here for one year.
This request was made necessary because of the scarcity
of deep sea divers in the country, and the loss of revenue
on that account to those engaged in the sponge industry.
Only members of the Greek race are able to stand the
rigors and willing to take the dangers of this work.
With this permission granted experienced divers will
be gotten from the islands of Greece. This permission
was necessary as the quota of Greek immigrants, which
is a very low one, has already been filled for this year.


(Daily Democrat)
W. F. Freeman, who resides on the Miles Johnson farm,
about 4 miles north of Tallahassee on road number 10, has
marketed over $2,350 worth of hogs since November of
last fall.
Mr. Freeman raises Poland Chinas and Durocs, and has
been selling a high grade porker on the market, according
to County Agent G. C. Hodge, who is assisting the hog
raisers in this county in marketing, feeding, and preven-
tion of diseases through his agency.
Mr. Freeman has for a number of years been raising
hogs and disposing of them profitably as part of his farm-
ing operations.


(St. Petersburg Times)
A group of Florida bankers are putting $1,000,000 into
a corporation which will establish a chain of by-product
plants in the great citrus triangle of the state to use the
oil, rind, pulp and juice of the fruits. Hills Bros. of Lon-
don, have already established five plants. Hellman is now
making his famous "Blue Ribbon" mayonnaise a few miles
from this city, and now comes the Del Monte packing
interest of California to take over the new and successful
packing house at Sarasota, to add Florida products to the
already long line of the brand.

10 Florida Review


(Daily Palm Leaf)
The first consignment of canned grapefruit, about four
thousand cases, was recently sent to England from Jack-
sonville. For years grapefruit has brought the grower
very poor returns but perhaps at last an expansion into
international trade channels of a commodity that has al-
ready become popular throughout the United States and
Canada will be made possible through this opening up
of a foreign market. There is no reason why orange and
grapefruit marmalade cannot be made a great success in
Florida. The small factory in Fort Myers reports ex-
cellent success and it is believed in the next few years
there will be a number of such factories. Every year
thousands of dollars worth of grapefruit go to waste. The
ground underneath the trees is loaded with luscious frait
that could be easily made into marmalades. We can en-
courage the local manufacturers by using the local mar-
malade and it is our duty to use the local product rather
than an imported one.


Spraying and Control of Insects Guarantees Good Peach
Crop in Taylor County

(Perry Herald)
If anyone doubts that peaches do well in Taylor county
he should visit the home of Wylie Wynn four miles north-
west of Perry.
Mr. Wynn has a goodly number of peach trees, one of
which is almost as large as half a dozen ordinary trees.
These trees bear crops in proportion to their size, pro-
ducing many bushels each season. They show what can
be done with peaches in Taylor county.
Mr. Wynn's is not the only place in Taylor county where
the large crops of peaches are grown. A Herald reporter
was at the home of Barnie Connell east of Fenholloway
during last peach season and saw a tremendous crop, al-
though Mr. Connell told him a large portion of the fruit had
already been gathered.
In portions of the county, infestation of San Jose scale
has caused farmers to neglect their peach orchards, but
some are learning that this can be held in check by spray-
ing with lime-sulphur. When this is done and a spray of
lead-arsenate is applied to the blooms and young fruit to
prevent worms, and the borers are gotten out of the lower
portion of the trunk in winter, a good crop of peaches is
a practical certainty in Taylor county.


(Miami Herald)
Clermont, Fla., March 23.-Lake county citizens are In-
terested in a grapefruit tree near Plant City that is said
to be 88 years old and still bearing fruit. It is on the
property of J. W. Horriton. The tree is still in good con-
dition and at the trunk, 18 inches above the ground, meas-
ures 82 inches in circumference. At five feet above the
ground it is 69 inches around. As many as 45 boxes of
fruit have been gathered off the tree in one season and
this year the yield will run between 25 and 30 boxes.


One Firm Offers to Take Entire Crop of Sapp Farm, Which
Last Year Had Yield of 36,030 Quarts

C. W. Parker Says Demand for Blueberries Far Exceeds
the Production for This Season
(Pensacola News)
Thirty-six thousand quarts of berries at one order is
what contractors are bidding for from the Sapp Blueberry
Farm and more, if they can be raised.
Berries to this amount were shipped last year to the
northern markets, and C. W. Parker is today in receipt
of a letter asking for contract on all berries raised on
the farm next year. If more than 36,000 quarts, the order
still stands.
"A few days ago I received a letter from another buyer,
asking for a contract which would mean more than all
the blueberries raised in Northwest Florida," said Mr.
The blueberry growers of this section shipped four car
loads of berries last season, but this did not by any means
cover all shipments made, as much of the crop was dis-
posed of in package shipments.
The Shaw farms, and many others, made lirge ship-
ments, getting excellent prices, the berries retailing at 35
cents, with good wholesale prices.
It is estimated that 1,500 or more acres are now pro-
ducing in this section of the State, the oldest acreage
being the Sapp Farm in Okaloosa county, 30 acres in size,
and more than 30 years old, which was purchased about
18 months ago by C. W. Parker and associates.
It is estimated that a grove of blueberries at 12 years
will produce a net return of $1,132.00 an acre.
Since the introduction of the Rabbit Eye blueberry on
L. & N. Pullman cars, this section of the State has re-
ceived considerable advertising, and the Seaboard Air
Line, and other roads, also have introduced these berries
on their menus, as well as many of the leading restau-
rants and hotels of the country.
"There is every indication that blueberry growers of
this section can sell all the berries they can raise," said
Mr. Parker, in commenting on letters received by him
recently from buyers. "Not only the crop from the Sapp
farm, but crops of blueberries from all Nortnwest Florida
will find a ready sale and bring good prices, judging from
the tones of the inquiries now being received."
Escambia county now has a large acreage planted to
blueberries, some of the groves being young, but all in
fine condition, and acreage is increasing in all neighbor-
ing counties.


(Holmes County Advertiser)
In the 200 miles from Pensacola to Tallahassee, one
crosses eleven rivers and innumerable small streams.
These are feeders to a system of bays, sounds, and land-
locked waters not equalled on any similar expanse of
coastline in the world. Here is the boatman's and
angler's paradise.


(Orlando Sentinel)
Estimates of celery shipments for 1927 give a total of
8,000 cars, an increase of 2,000 cars over 1926.

Florida Review 11


A. M. Daniels of 204 Cardy street, writes the Tribune
agricultural department this is the fifth state he has lived
in as a fruit grower.
"The last eight years I have been experimenting to
find the best varieties to grow in Florida, and I find
nothing so interesting as the fig, which will often hear
fruit when one year old from a cutting," writes Mr. Dan-
iels. "This is the only fruit that grows without having
a visible blossom. It bears its fruit at the base of the
leaves and as long as the tree grows, it will bear fruit.
"I had ripe figs the first of June and had them at our
Thanksgiving dinner. Branches that have grown from
two to three feet this year had ripe fruit their.full length,
six or eight at the ends that will be rine a month later.
These branches have new leaves and will soon show figs
at the base, making it an ever-bearing fig.
"A fig tree should be cut back the same as the grape,
as it bears from new wood. It should be pruned to a
uniform compact top, protecting the fruit and branches
from the sun. A fig should ripen on the tree and be
picked three times a week. Figs have sold in Tampa for
$1 a quart or $32 a bushel and a large amount could be
It will grow in any soil that will produce corn and
needs no more care. A cutting of the best varieties, cost-
ing about two cents, makes a tree bearing fruit in one
year worth 50 cents or more. I am also propagating the
star apple, which grow in clusters of three to four, which
ripen during June, July and August and bids fair to be
one of our best citrus fruits."-Tampa Tribune.


(Pensacola News)
Fort Myers, Fla., March 14-(INS).-Florida's citrus
fruit juices are next to milk in food value and the Juices
will be the meqns of saving the lives of thousands of per-
sons when marketing conditions make it possible for the
sick and poor of the nation to obtain the fruits, according
to Dr. J. A. Stucky, of Lexington, Ky., one of the foremost
authorities on trachoma, a disease of the eyelids.
"God alone could tell haw many babies we could save
with what you throw away in Florida," he declared.
"Nature's precious gifts to Florida are climate, green
vegetables and citrus fruit. Your climate must stay here,
but your vegetables and fruits will bring health to the
nation. The medical profession is on the qui vive in an-
ticipation of the means of marketing orange juice like
milk. It is second only to milk in health-giving qualities."
Dr. Stucky declared that citrus fruit jiuce plays an
important part in remedying the disease in which he
"The problem of trachoma control, like that of many
other diseases, is in the first instance one of proper nutri-
tion," he said. "Give us Florida's orange juice, treated
as little as is necessary for its preservation, and you will
need no other industry outside those of the soil. Florida
oranges are richer in juice of high value than the oranges
produced -anywhere else in the world."
Seventeen years ago, when the Kentucky mountain
territory was still in the throes of feud warfare, to a
large extent, Dr. Stucky organized his first- mountain
clinic, which was situated two days' mule ride from the

end of the railroad line. Today as a result of his efforts
and the assistance of the United States public health serv-
ice and other agencies, he directs five mountain centers,
each consisting of a school and hospital.
Dr. Stucky is spending a vacation in Florida.


Coral Gables, Feb. 18.-Dr. E. R. Weidlein, director of
the Mellon Institute of Industrial Research of Pittsburgh,
is here conferring with President B. F. Ashe of the Uni-
versity of Miami, in regard to the university's plans for
a Bureau of Tropical Research in the near future.
Recently, Dr. R. L. Jones and Dr. W. A. Over'on, repre-
senting the National Research Council, were here in con-
sultation over the organization. Both are plant patholo-
gists and scientists interested in tropical biological re-
search work. Dr. Weidle!n, however, who represents the
largest organization of its kind, is more interested in the
organization work, and methods to be used, although he,
too. Is competent to make suggestions on the actual work
to be performed.
"The possibilities of such a bureau here," Dr. Weld'ein
said in addressing a civic body today, "are tremendous.
Results will be noticeable before the end of a year's work.
Florida at this time is in need of just such an organiza-
tion in this district."


(Gilchrist County News)
We read with pleasure from last Monday's issue of the
Jacksonville Times-Union that the organization planning
to re-establish navigation upon the Suwannee River is
complete, that ample business to insure the successful
operation of a five hundred ton displacement steamer has
been secured, and that the contract for the erection of a
hundred room hotel at Suwannee River Gardens (Old
Troy Springs) has been let, the hotel to be completed by
July. In connection with the hotel a nine-hole golf
course is to be constructed on the property.
It has been a long time now that we have been hearing
rumors of steamboats again to ply up and down the
Suwannee, so long and so often, in fact, that we had
come to accept them in the manner that a creditor accepts
the promises of a debtor of long standing; we didn't be-
lieve them but then we did not wish to take any possible
chance of discouraging the outlook. But now after look-
ing over the personnel of the company, its officers and
directors, we have about decided that there is, after all,
the possibility of hearing the mellow note of the steam-
boat whistle once again resounding through the cypress
walls of the swamp.
We do not feel called upon to enumerate in detail the
benefits that this movement will accrue the valley of the
Suwannee and the land that lies beyond, but we might
say that it will mean to some extent that the eyes of
Florida's visitors will turn this way. It means that this
territory will take on somewhat the aspect of the South
that song and story has led the great number of seekers
after happiness that yearly visit Florida, to expect. It
means that we will not only be able to show prospective
settlers potential money-making possibilities, but that we
can add the ever important things that go to make up for
the fulfillment of dreams upon which material ambition
is founded.

12 Florida Review


Organization Marketing 75 Per Cent of Output Coming
April 1

Transfer of the headquarters of the Gulf Red Cypress
Company from Savannah, Ga., to Jacksonville is now
under way, it became known yesterday.
The entire southeast wing of the thirteenth floor of
the Barnett building is being remodeled to suit the needs
of the organization, and will be ready for occupancy by
April 1.
Approximately fourteen cypress mills, representing
about 75 per cent of the cypress industry in the South-
east, are members of the organization, formed about seven
years ago to push the sale of cypress in the East and
Central West.
Market $20,030,000 Product
Twenty salesmen now represent the organization, which
annually finds a market for an average of 300,000,000
feet of lumber, valued at about $20,000,000.
Movement of the headquarters of the company to Jack-
sonville was largely through the efforts of M. L. Fleischel,
a director of the organization and president of the Putnam
Lumber Company, one of its largest members.
Jacksonville was chosen because of its ideal location
for transaction of the organization's affairs. Most of the
companies represented are located in Florida and Jack-
sonville was found to be the best location, due to its ad-
vantageous position.
Officials to Move Here
E. C. Glenn, Vaughnville, S. C., is president of the or-
ganization. William Petree is vice president and general
manager, and C. H. Glidden, treasurer.
Both Mr. Petree and Mr. Glidden, who have been
located at Savannah, will make Jacksonville their home
as a result of the movement of headquarters.
While not exactly normal, the cypress outlook is very
good, Mr. Fleischel stated last night.
Although his company is moving its two local plants,
valued at about $3,000,000, to Dixie County, Mr. Fleischel
stated last night that executive and sales offices of his con-
cern would remain in Jacksonville.
The change of offices will not take place until fall, he
stated, but ten offices, or an entire wing of the Barnett
building, have also been engaged by him for the head-
quarters of his company.


(St. Petersburg Times)
Florida's exports, like her consumption of gasoline, her
registration of motor vehicles, her payment of income
taxes, and her big increase of citrus fruits and vegetables,
shows a notable increase already this year over the ex-
ports both of 1926 and 1925.
Merchandise exported from the ports of Florida in Janu-
ary reached a value of $5,413,814, compared with $4,982,-
736 for 1926 and $4,561,651 in 1925, which so many people
still believe was Florida's "boom year."
The most significant feature of the increase is the enor-
mous increase in exports from ports on the gulf side of
the state. Tampa's exports in January of this year had
a value of $200,459 compared with $121,098 in January of
1926 and $152,350 in 1925. Pensacola exports reached a
value of $1,049,453, compared with $578,288 in January of
1926 and $426,812 in 1925; Apalachicola $48,200 this year

compared with $17,450 in January of 1926 and $20,037 in
The use of raw materials in enlarged quantities is shown
in figures for Key West, the value of its imports for Janu-
ary this year being $286,134 compared with $215,398 in
1925. Exports from Key West for January this year totaled
$3,157,519 compared with only $2,894,919 in 1925.


Sent from Pensacola to Rebuild Constitution

(Special to Times-Union)
Pensacola, March 25.-Movement of long submerged
oaken timbers on government consignment continues here,
and for the week just ending not less than fifteen car-
loads went north from Pensacola Naval Air Station. The
oak is being taken from Commodore's pond, located on the
federal reservation, seven miles from Pensacola, and will
continue indefinitely. Some of the timbers are said to have
been under water for half a century, and pieces of this
sturdy wood show not the least sign of deterioration, des-
pite the long period.
The oak was buried there many years ago. Hidden in
the fresh water and mud deposits, where the sunlight can-
not reach it, the claim is made that the oak would have
been preserved for many more years. There are those
who have examined the timbers who say that another fifty
years under similar conditions would have preserved the
wood perfectly.
These timbers which the government is calling for from
the local aviation base, are for the purpose of the recon-
struction of the old U. S. S. Constitution, the naval vessel
which made such history as to have ever enshrined itself
into the true American patriot's heart. The national gov-
ernment heeded a cry from school children of the nation
to save the old ship when mutterings were heard that the
vessel would likely be consigned to the junk heap, and the
dimes of Young America were the contributing agency
for a change of plans on the part of the navy department
That is why the long-prized oak timbers are being requsi-
tioned from the Pensacola air station.


The port of Jacksonville will become the southeastern
distributing point for asbestos shingles from Belgium with
the arrival of the steamer Nidarnes from Antwerp on April
10, according to an announcement made yesterday by H.
W. Davis, Jacksonville, manager of the Eternit Cpmpany,
manufacturers of the shingles.
Headquarters will be established at the Commodores
Point Terminal for distribution of the shingles, which will
arrive in Jacksonville at regular intervals following the
receipt of the initial shipment. The shingles will be ship-
ped by rail to points in Georgia, South Carolina and Flor-

Fort Pierce, March 19.-Announcement has been made
b3 the St. Lucie County Poultry Association that on June
1, next, there will be ready for market 50,000 fryers.
Arrangements for marketing them will be made in the
near future.

Florida Review 13


(Pensacola Journal)
Nearly all types of ships afloat are paying calls to Pen-
sacola harbor, and many are making this port their regular
point of destination, according to records filed in the cus-
toms office.
Naval stores and pine lumber are listed as the largest
material shipped regularly from this port, on sea-going
Probably the most unusual shipment made this month
was that of 46 hogsheads of leaf tobacco which was stored
aboard the steamer Ogantz and was shipped to Lisbon.
Activity around exporting circles indicate that more tobac-
co will be moved through Pensacola in the near future for
inquiries have been made for space on incoming vessels,
it was stated.
Since the Sherrill Oil Company purchased the terminal
of the Texas Oil Company in the western part of the city,
few oil tankers have made this port. But later dock
workers were surprised to see a queer type of oil carrier,
according to local shipping, shaped like a cigar and with
but few obstructions on deck, enter port and pump out a
cargo. This oil tanker is known among shippers as a
"whale back."
The barge George T. Lock makes port regularly with a
cargo of bananas from Frontera, Mexico, towed by the
tug Barranca.
For several winters whale oil steamers have discharged
their cargoes in this port and the best informed nautical
men declare there is every reason to believe that several
will make Pensacola their destination.
Pensacola is one of the largest snapper fish markets in
the world, with approximately 40 smacks sent to the
snapper banks in the Gulf of Mexico regularly, 'it was
further stated.


Former Worthless Marauder of Briny Deep Has Outlived
Uselessness; Hide Used for All Leather Goods

(Sanford Herald)
Key West, Fla., Mar. 8-(INS).-The shark, for many
years looked upon as worthless marauding inhabitant of
the briny deep, has outlived its days of uselessness.
Key West today is the distributing point for the leather
and other items utilized from sharks which are caught
in the Gulf Stream and butchered on nearby islands.
Like the monarch of the forest, most sharks prefer
to live under the bright skies of the south where warm
currents offer the best advantages for their homes.
For many centuries the untanned leather of sharks,
called shagreen, had been in limited use in the manufac-
ture of pocketbooks, small case's and for sword handles.
But a more general use of shagreen for leather pur-
poses did not come about until recently. This was due to
the inability to remove the outer armor of the shark hide
without danger to the leather fibre.
Shark hide, it was explained by Charles Thompson,
foreman of one of the curing plants, is of peculiar struc-
ture. The outer surface consists of plates. These plates
are as wonderfully chased and marked as the most ex-
quisitely wrought seashell. They are of calcareous sub-
stance and are said to be harder than carborundum.
These stone-like plates lie upon a soft, pliable, inner

armor. Beneath this comes the fibre of leather forming
substance, to which the soft, pliable inner armor is united
and interlaced.
The first step in the creation of a new leather adaptable
to all purposes occurred with the discovery of a process
which treats the shark hide so as to divest it entirely of
its oyster coat of armor and harshness.
This leaves a finely grained, pliable leather. The ex-
ceptional original strength of the hide is fully preserved.
Government tests have shown that the tensile strength of
shark leather ran at an average of 5,780 pounds per
square inch, which puts it in a class of super strength
by itself.
From the leather there is manufactured shoes, pocket-
books, leather balls, small cases and the like
The leather of the shark, however, is not all of the
denizen that is utilized. No part is wasted. The liver is
boiled and sold as oil. The meat Is cured, broiled and
shipped to China, where it is a great delicacy. The bones
and waste are used as fertilizer.
The shark found in these waters is known as the mohr.
It is considered perfectly harmless. It feeds upon the
tiny plancton floating in the water, just as the whales
do, and its teeth are very minute.


(Pensacola News)
Five cargoes of crude pitch have been moved from the
port of Pensacola during this year thus far and there are
probably four additional cargoes to be moved hence. With
one exception, the shipments have been sent to Cette,
France, and that portion will receive the rest of the con-
The steamers which have loaded hence the product are
as follows:
Ships- Tonnage
Felipe ................................ 5,981
M ardi ............................... 5.950
Arraiz ................................ 4,028
Spica ................................. 4,170
Liv ................................... 4,230

Total ................................24,359


Florida's "Big Three" Renorts Received for 1926
(Florida State News)
Freight earnings on the "Big Three" of Florida rail-
roads, for freight handled within the state, will greatly
exceed any previous record for the year 1926, according
to reports received by the State Railroad Commission.
Freight earnings for the Florida East Coast are com-
plete for the year. Earnings, however, for both the At-
lantic Coast Line and the Seaboard Air Line are complete
only for eleven months of the year. But it is virtually
impossible, it is said, that the additional month could fall
so low as not to make the year a record breaker.
Up to last year, 1925 had been the heaviest year on
record. It is pointed out now that 1926, in spite of the
"poor mouth" of some of the railroads, has been the
biggest producer of freight revenues in history.
Excess Earnings
The figures reported show that, in round numbers, the
earnings on the Atlantic Coast Line, for eleven months, is
about two and a half millions in excess of the same period

14 Florida Review

In 1925. On the Seaboard, for the same period, the In-
crease amounts to approximately- $2,680,000. On the
Florida East Coast the increase for the full year is more
than $1,100,000. If the month of December, on two of
the big roads, shows no further increase, the total in-
creased earnings of the three over 1925 amounts to the
sum of $6,280,000. And when the other two months
come in it may be more than that.

(Sanford Herald)
That the evident real estate depression of 1926 has not
affected all lines of business is witnessed by the report of
Fred H. Pettijohn, accountant for the state railroad com-
mission. No other activity offers more conclusive proof
of Florida's stability than the ever increasing shipments of
freight on all Florida railroads.
Both into and out of the state, thousands of cars are
continually hauling additional quantities of freight. The
heavy shipments south indicate industrial development
and the continuation of a vast building program. While
the number of cars going out of Florida, a number which
is growing greater each year with startling rapidity, pro-
vides concrete evidence that Florida occupies an impor-
tant place among agricultural states.
The freight revenue of the Florida East Coast in 1924
was $11,953,838.25, in 1925, it was $16,059,142 and in 1926
it was $17,161,562.05. The increase shown by the Seaboard
Air Line is almost as good. In 1924, its freight revenue
was $8,338,521.75; in 1925, $11,335,063.47; in 1926, $14,291,-
2C0.37. The Atlantic Coast Line's freight revenue was in
1924, $15,433,895.97; in 1925, $17,072,367.66; and in 1926
(except December) $19,605,516.79.
Such figures as these are encouraging evidence that
Florida is going ahead in spite of business conditions and
everything else. The facts that the building program keeps
up, that more tourists are coming to the state this winter
than ever before, and that freight revenue is continually
on the increase, should be sufficient to hearten the gloom-
iest pessimist.
It will be only a matter of a few months before business
will be as good as ever and Florida will again take its
place as the most important state in the Union.


Watson Says Meet Manufacturers Half Way
(Pensacola Journal)
Tallahassee, Fla., April 10--(AP)-Florida is an ideal
place for the location of industrial plants and it is the
duty of this state to meet the manufacturers half way, in
the opinion of Senator John W. Watson, of the thirteenth
district, author of Senate Bill No. 28 to amend Article 9
of the state constitution.
Under the proposed amendment the article would read
as follows: "All capital invested in a textile mill in this
state for the manufacture of cotton and fibre goods in any
manner shall be and is hereby declared to be exempt from
taxation for ten years from the date of location of said
textile mill."
Such a provision would make the state sufficiently at-
tractive to manufacturers to bring a number of large in-
dustries here, Senator Watson believes. The export facili-
ties of the state, together with tax exemption for capital
invested in the industry would bring enough industries to
the state to make this one of the largest commercial cen-
ters in the country, the senator contended.


More Than Five and Half Millions Gallons of Fuel Sold

(Leesburg Commercial)
Tallahassee, Fla., Jan. 31.-(AP)-Owners of motor ve-
hicles spent approximately $66,709,579 in Florida for gaso-
line during 1926, according to figures compiled here from
announcements of gasoline consumption, made by the va-
rious state departments.
According to the monthly reports of the gasoline con-
sumption filed by the inspection division of the state de-
partment of agriculture, a total of 290,041,650 gallons of
gasoline was sold during the year in the sixty seven coun-
ties of the state. The estimated expenditure for 1926 was
arrived at by multiplying the total number of of gallons
consumed by 23 cents, the retail price at the present time,
which did not vary to any great extent.
The peak of gasoline consumption last year came in
March, when the state consumed 28,232,667 gallons. The
smallest amount used was in September, when 20,537,711
gallons were recorded by the inspection division.
While the rg'ailsrs of the gasoline were collecting the
huge sum of $66,709,579, during the year just closed, the
state was benefited by $10,474,268.17 for good roads for
the motor vehicle owners to travel over. The latter sum
was derived from the 4-cent tax, three cents of which
went to the State Road Department and one cent to the


People, suppose that 4,200 dozen eggs were turned
loose in Wauchula without the Hardee County Poultry
Association to look after them. My, but there would be
eggs, eggs everywhere, and in a few days there would
be chicks, chicks, peep, peep everywhere, and you would
see eggs drop from 30 cents to 12 cents a dozen.
Well, that would just suit some people, but it would be
an awful calamity to Hardee County. This poultry busi-
ness is growing, and you would be surprised at the money
that is being put into circulation each week by the poultry
raisers. Really, though, it is just starting, for every few
days we have some inquiry about poultry raising here.
For two weeks we have had with us a large poultry
raiser from Connecticut, who is planning on moving to
this county with a flock of 2,000 white Leghorns. The
first question he asked the county agent was, "Have you
a good, live poultry association?" I told him what we
had, but he didn't take my word for it; he made a per-
sonal study of the association. As far as I know, he has
definitely decided on Hardee County as the ideal location
for him in Florida. Knowing that he was looking over
another county that did not have a poultry association,
before he came here, makes me feel that this poultry
association is directly responsible for his decision.
Some new ideas are being put into practice in the
association now, and you can just depend upon it that
you will get the best possible price for your eggs. If you
have any poultry of consequence, I do not see how you
you will get the best possible price for your eggs. If you
can afford to stay out any longer.

Florida Review 15


(Pensacola News)
Approximately 2,600 dozen eggs have been shipped or
sold on the local market during the last four weeks,
through the Escambia County Poultry Exchange, accord-
ing to announcement made today.
Poultrymen who are members of the Escambia County
Poultry Association will convene at the Ensley Com-
munity House on Thursday evening at 8 o'clock, and a
general Invitation is extended to all who are interested
to attend the meeting.
While the prices have been comparatively low, the
poultrymen state that the organization has already had
tendency to stabilize the market.
The eggs are graded, and are placed on the market
according to grade. This does not mean that all eggs are
not fresh, but that infertile, fertile and pullet eggs bring
a different price.
The Exchange, which is an auxiliary of the Escambia
County Poultry Association, is not now handling poultry
but expects to do so as the organization grows.


(Nassau Leader)
The American steamship "Fluor Spar" arrived, docked
and commenced loading Monday morning at 8:00 o'clock,
loaded 2,000 tons of phosphate for Frederiokstadt, Nor-
way, and sailed the same evening at 6:00 o'clock.
The Dutch steamship "Yselhaven" sailed from Bruns-
wick at noon Monday, arrived in Fernandina Monday
afternoon, loaded 4,000 tons of phosphate and sailed for
Hamburg at noon Tuesday.
The Danish steamship "Progress" and the German
steamship "Gonzenheim" are both due late this week to
load phosphate cargoes for Germany.
The Dutch steamship "Parkhaven" is also due the
middle of next week.


(Eustis Lake Region)
Cotton mills are moving southward and while Florida
may not secure as many of them as some of the states
farther north, it is almost certain that some of the mills
engaged in the manufacture of overalls, for instance, will
be looking at Florida as a possible location. With elec-
tric power, longer working (lays and pleasant surround-
ings in this state and plenty of land for the man who
wants a garden and chickens the idea of factories not
only appeals to the employers but to the employees as
Such factories, as well as other industries, could un-
doubtedly be induced to locate in this state if chambers
of commerce and other civic influences went after them.
The trouble heretofore has been that Florida people first
envisioned a state grown fat and wealthy from the tourists
and then went into an orgy of real estate kiting. Now
Florida will undoubtedly settle down to solid business and
will go in for diversified industry. There is no finer
climate under the sun than right here in Florida and in
no part of the United States are there more opportunities
for development offered, so it may be hoped that soon

Florida people will regain their lost nerve and go ahead
and do things.
Every Chamber of Commerce in Florida should have
an industrial survey and complete a treatise or booklet
on the advantages offered by every part of this state for
indsutrial development. There are countless small fac-
tories in other parts of America that could operate to
advantage in Florinda and a survey giving all the facts
on the cities and towns of Florida with their countless
potential possibilities will interest manufacturers more
than all the engraved booklets that can be printed. They
want facts, not exaggerations or underratings, and if
facts are given, booms will not follow, but solid, lasting
progress will come on apace.


Farmers Appreciate Operatil Programs, He Asserts
(Tampa Daily Times)
Florida's rural community stands out among other states
in its radio interest, with a surprisingly large percentage
of farmers owning high priced radio sets, according to
Edwin A. Nicholas, of New York, district sales manager
of the Radio Corroration of America, who is in Tampa.
"It was astounding to our party while driving through
Florida to stop at small villages boasting of no more than
500 persons in population, and find the gossip at the filling
station centered around the last program of Metropolitan
artists over the radio," declared Mr. Nicholas.
"What is more, the farmers as well as their city brethren
are learning to demand high class programs. Contrary to
public opinion, the are educated to the finer things and ap.
preciate them and want more of them. It seems that the
nation at large is becoming attuned to the finest in music,
drama and literature through the medium of the radio."
Through its subsidiary, the National Broadcasting com-
pany, the Radio Corporation of America provides the stim-
ulus to radio ownership by offering entertainment to the
people. With this system of interconnecting stations reach-
ing as far south as Atlanta, a great percentage of the
people is enabled to listen in, and as the demand grows,
more and more broadcasting stations will hook up for the
national programs, Mr. Nicholas pointed out.
Mr. Nicholas, accompanied by P. Boucheron, national ad-
vertising and publicity manager of the Radio Corporation,
is making a tour of Florida in the interests of Radlola re-
ceivers and speakers and Radistron tubes. They conferred
in Tampa with the Pierce Electric company and the Flor-
ida Electric Supply company, state distributors.


State's Means of Attracting Settlers One of Greatest
Assets; Scenery, Climate and Opportunities Unlimited
Becoming More Widely Known.
(Pensacola Journal)
Florida has a future perhaps unrivaled by any other
state in America, according to the opinion of Alfred I.
du Pont, of Jacksonville, who during the last two or
three years has invested many millions of dollars in
real estate and other property in this state.
The opinion of Mr. du Pont is based on Florida's
means of attracting settlers and tourists faster than they
have ever been drawn to any other section of the coun-
try, as he says, "today the entire country is on wheels
and can migrate with greater ease than ever before."

16 Florida Review


Future in Attractive Homesites Seen by Capitalist

(Clearwater Herlad)
Dunedin, Fla., April 16.-Florida's future prosperity and
growth depends to a large extent on the proper develop-
ment of its beautiful residential sections, in the opinion
of T. H. McCrae, wealthy capitalist of A:lanta, Ga., who
has made his winter home near here for many years.
Mr. McCrae in discussing the needs of the state for more
and beautiful residential communities said that he had
every confidence in the steady growth of the state, par-
ticularly the Florida West Coast, which, he says, will un-
doubtedly continue to outstrip every other portion of the
state in population increase.
"Winter residents have made Florida the beautiful state
it is today," Mr. McCrae declared. "The class of persons
who can afford to come to Florida during the winter usual-
ly are able to stay here eight or nine months out of the
"They want comfortable and beautiful places to live.
Homes near the water, cool and picturesque, and places in
beautiful settings. They want trees, flowers, green things
that they have on their estates and residences in the north.
"Florida is the most blessed of all lands. This west
coast country, bordering on the Gulf of Mexico, is ideal
for year-round homes. Its climate is unsurpassed. There
is always something to do. Fishing, golf, motoring on
beautifully paved highways to nearby cities, exquisite
parks with numerous recreative means-everything man
could want."
The devolpment of Dunedin Isles as one of the most
beautiful residential communities in Florida was instanced
by Mr. McCrae as a perfect example of the possibilities of
the state.
"Islands in the sea, a series of beautiful sites for per-
fect homes overlooking the Gulf of Mexico and Dunedin
bay, rolling hills, unelually climate, beautiful trees, and
one of the most perfect golf courses in the South, make
it ideal for a residential paradise," Mr. McCrae believes.
The success of Dunedin Isles as the peer of residential
communities in Florida insures the success of this section,
according to Mr. McCrae. The success of similar residen-
tial communities means the continued prosperity and
growth of the whole state, he says.


(Palatka News)
That now is the time to take a little bet on Florida is
the forecast of one of the leading commercial writers and
authorities on business in the United States. He is not a
Floridian, not a Southerner. Nor does he dwell in the
territory south of the Mason and Dixon line. He is Glenn
Griswold of the Chicago Journal of Commerce, whose
front page articles are featured after the fashion of those
of Arthur Brisbane in many publications.
Coming to Florida, as he admits, for some fishing and
golfing, Mr. Griswold returned with a record of nine
holes played and half a day invested in angling. He
became so interested in Florida's possibilities and future
that he spent the remainder of his vacation in interview-
ing state officials, real estate agents, bankers, chambers
of commerce, and what not. Daily he wrote a column

for his paper, and he admits that it must have been
astonishing information that he sent back home.
Instead of knocking, he began to boost. And with his
boosting he combined a truthful narrative of conditions
as he found them here. He told of the boom having
burst, of the period of depression that followed deflation.
But through the whole story ran a vein of optimism that
caused him to write at Jacksonville, as he cleared the
state, these significant words: "I am surely sure that
there will be others who will join with me five years
hence in-regretting that they did not take a little bet
on Florida when she was so far below par in 1927."
Showing the wonderful insight which Mr. Griswold
obtained into Florida affairs of today, he wrote wisely
and veraciously: "This is no time to buy Florida blindly,
nor is it time to conclude that Florida is going to the
dogs. I am quite certain that Florida is in the beginning
of a long period of recovery. This will be slow in the
initial stages. Florida is proceeding patiently with a
great building program, extending her railroads as though
the occurrences of the last year were only unfortunate
incidents soon to be forgotten, and developing her agri-
culture in the certainty that here at least is an expansion
that cannot overreach itself for many years. With few
exceptions, those who can carry the burden have simply
pulled in their sails and are waiting until the North is
willing to think of Florida in rational terms. The others
are making their peace with the sheriff and looking for a
job. The one outstanding characteristic of those who
have suffered from the great deflation is patience. They
seem to have just as much confidence in themselves and
in their state as they ever had."
Mr. Griswold has made it quite clear why a little bet
on Florida today is a good bet. He has listed the reasons
-the state's unequalled resources, its highway and rail-
road building program, its patient and optimistic citizen-
ship, its return to normalcy, and the passing of the
profiteer. He has shown that Florida is selling below par
and that there is no chance for the careful investor to
Recognition of these well assembled facts is already
responsible for a steady undercurrent of good buying.
Wise money will always play a sure thing.


(Times Union)
Florida need have no fear for her future, according
to Frederick B. Norris, president of the Erasmus State
bank, Brooklyn N. Y., who is visiting in the city.
Away from his work for half a month, Mr. Norris
has devoted a large amount of his time in learning the
the stability of banks in the state.
"I find the banks in Florida are, as a rule, in good
condition," Mr. Norris asserted.
"Florida is not unlike the stock market in Wall Street,
suffering a depression after a bearish movement. Because
there was a boom in the state does not indicate that
Florida is bankrupt or anything of the sort.
"From a general standpoint, the state is in a good
condition, and the banks will be back to normalcy at an
early date. Nothing will be able to overcome the state's
natural wealth and resources."
Mr. Norris, accompanied by his wife, is spending two
weeks in the state with his son.

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