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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00022
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00022
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Why I like Florida
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    Main
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Full Text
















"WHY I LIKE FLORIDA"

Letters from Distinguished People on This Subject; Also Clippings from the Press Reflecting
the State's Progress.


We are using this issue of THE REVIEW to
carry the expressions of people on the subject,
"WHY I LIKE FLORIDA." It seems to us that
our pride and affection for the state might be in-
creased by reading these testimonials, given by
those who know the state and appreciate its super-
lative advantages.
The following are expressions of the sentiments
of various prominent people about Florida:
"I have a modest home at Fort Myers, where I spend
a portion of every winter. From there I fish and hunt in
Lee County. I find most enjoyable relaxation in Florida."
-Henry Ford.

"Aside from the fact that the yearly visit to my place
at Fort Myers brings a welcome respite from the cold
and stormy winter weather of the North, I delight in the
climate of Florida, its sunshine and its equable tempera-
ture, which contribute towards its being an ideal place
for outdoor life. The flowers and subtropical flora have
an especial appeal to my love of nature, and our noble
river is ever a source of pleasure to the eye and imagina-
tion."
-Thomas A. Edison.

"As I contemplate the blessed privilege of spending
my winters in Florida, where I can work harder and live
longer than if compelled to remain during the winter
months in the North with the constant snows and storms,
I feel that the time is not far distant when thousands of
business men will do as I have done for ten years-trans-
fer their work during the winter months from their
Northern home to some Florida home, and in doing so
gain in strength and vitality and be better able to carry
on their business operations while living in such a
heaven-favored land. Florida's winter climate is in it-
self an asset of immeasurable value. That is what first
drew me to Florida.
"Up to the present time, Florida has been doing pio-
neering work. It is only here and there that a grove has
been put out or a truck farm started, as compared with
the vast amount of land as yet unutilized. Visitors who
do not understand these facts are sometimes surprised
in traveling over the state to see large stretches of un-
cultivated land. They overlook the fact that as yet Flor-
ida has only enough population to cultivate here and
there a few acres, as compared with the millions of
acres which have never yet been touched."
-Richard H. Edmonds,
Manufacturer's Record,
Baltimore, Md.

"Last winter I spent my fortieth season at Palatka,
Florida. On my first trip there I liked the climate and
the people so well that I arranged for a winter home.


In the forty years the developments have been mar-
velous-land I thought could not possibly ever produce
a crop is now flourishing, such as the Hastings potato
section, the Sanford celery section and the cabbage coun-
try over towards Micanopy. There is no doubt in my
mind, or I think in the minds of others who have seen
the crops of Florida, that every foot of the State may
be brought up to the highest cultivation."
-James R. Mellon,
Mellon Nat'l Bank,
Pittsburgh, Penn.
"I have spent several seasons in southern Florida
waters on my yacht. I prefer the climate of southern
Florida for the three winter months to that of southern
California, where formerly I spent a number of years."
-E. W. Scripps,
Head, Scripp-McRae Press.

"We had a most delightful visit, and the thought of
Florida again makes a New England winter an unwel-
come thought.
"I was much interested in the evidences of what energy
and money and genius can do in overcoming physical
difficulties. It is a wonderful development which Florida
shows."
-Lee S. McCollester, D. D.,
Dean, Tufts Cbllege,
Massachusetts.
"Having enjoyed the great privilege of thirty-five win-
ters in the State, we always speak of Florida as our
'Tropical Home.'
"One regret comes often-that our friends, and all
whose health demands, cannot or do not, avail them-
selves of this great and important opportunity.
"You ask for reasons why we enjoy Florida.
"Why don't you ask why we enjoy life?"
-Franklin F. Marsh, M. D.,
Boston, Mass.
"I like Florida in winter for the same reason northern
Europeans like Italy, swarming through her mountains
and lake resorts, revelling in her bright colors, and re-
turning home laden with souvenirs for the less fortunate.
I love the tropical scenery of our Florida, her trees and
plants, her lakes and hills, her bayous and shores, and
all her beautiful and interesting bird and animal life."
-Howard A. Kelly, M. D,.
Johns Hopkins University,
Baltimore, Md.
"All I can say is that if I can arrange it, my office
will be in Florida from the middle of January to the
middle of April."
-Kenesaw M. Landis,
Chicago, Ill.








2 Florida Review


"Apart from the delightful climatic and other condi-
tions, which always make one's stay in Florida most
enjoyable from every view point, I would say that the big
point that came into my mind was that at least many
sections of Florida are wonderfully inviting the year
round as places for health, recreation and business com-
bined."
-Cordell Hull,
Democratic Nat'l Committee,
Washington, D. C.
"With both her capital and her society above par, with
her portals open to the north, the east and the west, the
ready welcome of Florida should attract the very best
element of investors seeking a land of sunshine, health
and perennial spring."
-Barron G. Collier,
New York City.

"To me there is indefinable charm in the blue sky and
the warm sun of Florida during the winter months. I
think, however, that above and beyond the riches of
climate and sky and ocean is the friendliness of its
people. Florida friendship has the ring of genuine sin-
cerity."
-Edgar A. Guest,
Detroit, Mich.
"There is now a beaten track from every corner of the
continent into Florida and thousands of those who go to
look at this tropical land of fruits and flowers and beauti-
ful vegetation are never willing to go away."
-Bishop W. N. Ainsworth,
Macon, Ga.

"I take great pleasure in sending my hearty approval
of the beautiful State of Florida.
"Personally, I love best the extreme southern part, the
Everglades, and the Keys, especially Long Key, where
I have been so often in winter.
"The loneliness and beauty and peace of these coral
keys are beyond compare. The white winding shore-
line, the fringe of cocoanut palms, the bright green man-
groves, the dark blue gulf stream, and the opal shoals,
the bird-life and fish-life, the mystical trade-wind clouds
and wonderful sunsets, the white sun at noon, and the
white moon at midnight-these are a few of the things
I love in Florida."
-Zane Grey,
Altadena, California.

MAYO CLINIC SURGEON PRAISES FLORIDA
SUN'S CURATIVE POWER

Dr. E. Starr Judd Predicts Helio-Therapy Centers'
Establishment Here.

(Times-Union)
The marvelous healing qualities of Florida sunshine
are sure to lead to the establishment of great helio-
therapy treatment centers in this state within the next
twenty-five years, it was predicted yesterday by Dr. E.
Starr Judd, Rochester, Minn., professor of surgery at
the Mayo Clinic.
Dr. Judd was the principal speaker at the annual din-
ner of the Duval County Medical Society at the Hotel
George Washington last night. He is completing a two-
weeks' tour of Florida and will leave today for the North.
"Florida may not especially cater to the ill of the na-
tion," Dr. Judd said, "but the fact remains that when
the medicinal properties of Florida sunshine are more


widely known to the medical world nothing can prevent
this great natural offering of Florida to humanity being
utilized.
Has Same Advantage
"The present great centers of helio-therapy, where
treatment for tuberculosis of the bone and tissue and
other ailments by exposure to rays of the sun is given,
are located in Europe," Dr. Starr continued. "There are
several big sanitariums in Switzerland, Italy and other
countries that are doing great work. However, Florida
is as well equipped by nature to handle such treatment
as these European health resorts and I firmly believe
that within the next few years private institutions or
state-operated sanitariums will be established here."
Dr. Judd is on his third trip to Florida, he stated yes-
terday, and expressed great surprise at the heavy tourist
travel in the state in the wake of what he described as
a wave of adverse propaganda that swept the North fol-
lowing the hurricane of September 18.

RECREATION IS BEST FLORIDA HAS TO
OFFER

(Pensacola News)
Key West, Fla., March 19.-(INS)-Florida's true road
to prosperity lies not through the buying and selling of
real estate, but in the development along recreational
and winter resort lines, according to Judge William A. D.
Ainey, president of the National Association of Railway
and Public Utilities commissioners and chairman of the
Pennsylvania Public Service Commission since 1915.
"Florida has the acreage for agriculture, of great value
both to the user and the investor," he said while visit-
ing Key West. "I think that the Everglades territory is
important, that it should be developed. It is an impor-
tant factor in Florida's growth."
Judge Ainey said he has naturally been interested in
public problems and the development of railroads within
the state on account of his constant association with pub-
lic services.

FRANK PRESBREY IMPRESSED WITH FLOR-
IDA'S STATUS

Noted Financier and Advertising Man Concludes Survey.

By Edith C. Dunton
(St. Augustine Record)
Frank Presbery, who is connected with many of the
most substantial institutions in New York and well ac-
quainted with Florida, has returned to the Ponce de
Leon from an extended motor trip throughout the state.
A trustee of the New York Life, trustee of the Bowery
Savings Bank, chairman of the committee of the National
Surety Company that is granting mortgages and member
of the Executive Board of the National Surety Company,
Mr. Presbery is well qualified to judge financial condi-
tions.
Mr. Presbery has also served as a member of the
finance committee of the New York Life and also on
the finance committee of the Bowery Savings Bank, and
has had much to do with the valuation of property.
He stated today upon his return to St. Augustine that
he had covered a large section of the state and was
greatly impressed not only with the thrift and substan-
tial development of Florida, but more than ever was im-
pressed with its future, particularly the East Coast.
"One of the most noticeable things to my mind is the
way Florida is rallying and lifting herself out of the con-








Florida Review 3


jloriba lebietu

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

Nathan Mayo...........................Commissioner of Agriculture
T. J. Brooks..................Director Bureau of Immigration
Phil S. Taylor.............................................. Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.


Vol. 1


APRIL 18, 1927


edition which prevailed almost everywhere immediately
after the collapse of the so-called 'boom.'
"This collapse was undoubtedly the best thing that
has happened to Florida," he remarked.
Continuing he said: "I find throughout the state evi-
dence of substantial and material development and
growth. The effects of the storm south of Palm Beach
are practically being overcome and one of the most strik-
ing features which is evident to every visitor is the
splendid spirit of the Florida people.
"They are making every effort to put the state on the
firm substantial foundation that its splendid natural re-
sources entitle it to," he said.
Mr. Presbery told his interviewer that everywhere he
went in Florida he found evidence of the development
of diversified agricultural activity. "And this to my
mind," Mr. Presbery said, "will be one of the greatest
features of Florida's development."
Mr. Presbery said that after his survey of the state it
is his opinion that the financial institutions in New York
with which he is closely connected should feel that the
money they have invested here in bonds and mortgages is
absolutely secure.

NORTHERN BUSINESS MAN REGARDS CON-
DITIONS IN FLORIDA BEST IN YEARS

(Clearwater Sun)
Ernest G. Draper, treasurer of the Hills Brothers com-
pany of New York, which operates several grape fruit
packing plants in the citrus belt of Florida, recently
made a visit of inspection to the state, and upon his re-
turn to New York gave to the press of that city a sum-
mary of conditions in the state as they appeared to a
northern business man who has been visiting Florida
every winter for a number of years. Mr. Draper says:
"While the people of Florida are maintaining a splendid
attitude of courage and determination, it is quickly ap-
parent that many of them are deeply concerned as to
the future of the state and some are rather blue as to
the immediate outlook.
"This is readily understood in view of the fact that
cash is scarce throughout the state, receiverships are on
the increase and real estate, for the moment, stagnant
from the standpoint of sales.
"To a conservative northern business man, however,
the situation at present appears healthier and more prom-
ising than at any time in recent years.
"The first indication of this is the change in the mood
of the people as compared with the general attitude of
a year ago. At that time price levels for materials of
all kinds were sky-rocketing, citrus groves and other
strictly agricultural areas were being converted into sub-


divisions-nowhere were there conditions apporaching
stability. One felt that Florida's economic world had
gone jazz-mad.
"Just now this is an old and somewhat disagreeable
story to the people of Florida, but the facts are men-
tioned because they are symptoms of an unhealthy specu-
lative mood that has now given away to something quite
different.
"Today a visitor feels that he is not in a world of
reality. He is, first of all, struck with the fact that the
state has continued to advance materially in spite of its
difficulties. The outstanding feature in this respect is
the development of new docks and new highways, high-
way bridges and railroad trackage. The means of ship-
ping and general transportation throughout the state
have been enormously expanded in the past year, and if
economic history teaches any one anything, it is that
the provision of transportation facilities brings ultimate
prosperity.
"For the moment there appears to be a surplus of
new hotels and apartment houses, but these, too, are
guarantees of future prosperity. This surplus is a tem-
porary condition, since large numbers of people are again
coming to the state. It seemed to me that in most sec-
tions there were fully two-thirds as many tourists of the
desirable type as there were a year ago.
"Indicative of the high level of general activity, are
the figures of light and power consumption as reported
by one of the large utilities in the state, which show
monthly increases compared with last year's figures.
"It is apparent to the eyes of a disinterested observer,
that the state is continuing to make substantial progress
along lines which assure its economic future and there
is very good reason to believe that this progress will
continue.
"My own company's faith in the state is indicated by
the fact that we have recently opened two new grape
fruit packing plants at Lake Wales and Bartow which,
in addition to the plants at Clearwater and Avon Park,
give us four such establishments in the citrus district.
"In this connection it can be stated that although the
recent freeze damaged the current crop of citrus fruits,
it did not seriously injure the trees."

PROFESSOR AND FLORIDA

(Manufacturers Record)
Professor T. N. Carver of Harvard University, writing
from Fort Lauderdale to the Boston Herald, has the
following to say about Florida:
"Yesterday and the day before I rode without an over-
coate almost continuously in an automobile, with the
windows wide open. We stood for a time on the beach,
watching the heavy surf, with our coats thrown open to
the breeze blowing off the Gulf stream. Many were
bathing.
"When one considers that seven-eigths of the popula-
tion of the United States live within 48 hours of this
kind of winter climate, it is easy to conclude that con-
siderable numbers, in the aggregate, will seek it. The
same seven-eights can motor to Southern Florida on
hard roads if they prefer that form of transportation.
These facts, together with the spirit shown by the people
of Southern Florida, seem to -furnish the answer to the
question: Can Florida come back? It is to be hoped
that there will never be another boom, but winter
tourists will doubtless continue going to Florida."










4 Florida Review


VISITORS FROM 45 STATES HERE

More Than 14,000 Register at Chamber of Commerce
This Year.
(St. Petersburg Times)
Visitors from 45 states have registered at the Chamber
of Commerce this season, it was announced Tuesday at
the chamber, where figures were compiled as to the
number of persons who have given their names and ad-
dresses. Several foreign countries also are represented
in the 14,898 who have registered.
Canada leads the countries outside the United States,
with 403, while France sent one visitor, England three,
South Africa one and the British West Indies one.
New York visitors, with 2,832, have a big lead over
their closest rival, Ohio, with 1,896 visitors registered.
The figures are complete, it was announced, up to
January 31.
Registration by states and countries follows:
Alabama, 25; Alaska, 3; Arkansas, 7; British West
Indies, 1; California, 37; Canada, 403; Colorado, 29; Con-
necticut, 413; Cuba, 2; Delaware, 30; District of Colum-
bia, 56; England, 3; Florida, 10; France, 1; Georgia, 50;
Idaho, 7; Illinois, 735; Indiana, 535; Iowa, 124; Kansas,
30; Kentucky, 173; Louisiana, 12; Maine, 723; Maryland,
68; Massachusetts, 1,268; Michigan, 1,270; Minnesota, 126;
Mississippi, 16; Missouri, 58; Montana, 16; Nebraska, 15;
New Hampshire, 368; New Jersey, 915; New York, 2,832;
North Carolina, 68; North Dakota, 12; Ohio, 1,896; Okla-
homa, 10; Oregon, 15; Pennsylvania, 1,683; Rhode Island,
103; South Africa, 1; South Carolina, 15; South Dakota,
15; Tennessee, 103; Texas, 8; Utah, 11; Vermont, 142;
Virginia, 82; Washington, 5; West Virginia, 181; Wis-
consin, 216; Wyoming, 6.

SUNLIGHT AND ORANGES HELD HEALTH
ASSETS

Dental Authority Tells of State's Advantages In Speech
Here.
(Times-Union)
"Florida sunlight and oranges are the two greatest
health-building factors in the world."
In this sentence, Dr. George Wood Clapp, New York
editor of the Dental Digest and a famous health authority,
summed up his contention that the greatest story about
Florida had never been told and challenged the members
of the Jacksonville Dental Society and the Duval County
Medical Association to point out any state assets that
exceed these two in value to the nation.
"Thousands of columns of publicity have been secured
about the opportunities of Florida," Dr. Clapp told the
medical and dental men at a meeting in St. Luke's hospi-
tal last night. "How to make money in Florida or how
to enjoy a vacation in this state, is the theme exploited
over the entire nation by chambers of commerce and
real estate men, but none of them have any thought to
tell the world about the health that Florida can give
which no money can buy."
Florida Sunshine Best
According to the theory advanced last night by Dr.
Clapp, Florida sunshine differs from northern sunshine
during the winter in point of ultra violet rays. These
particular rays are indispensable in building up a healthy
body. The weak sunlight of the North during the winter
time possesses the rays in small quantity, whereas they
are plentiful in Florida during the same season, he said.
"The dangerous age from a health standpoint is middle
age," asserted the health authority. "Exposure to cold
or wet means lowered vitality and a grave danger of


pneumonia. The best way to protect middle-aged people
would be to bring them all to Florida during the winter
months and let them play on the golf courses and
beaches.
"As far as the Florida orange is concerned, it is the
best food in the world. If we can't bring the entire
nation down here during the winter, then the next best
thing we can do is to ship them Florida oranges. Citrus
fruit is being grown in the North under glass, but only
fruit ripened on the trees in the sunshine has any
health value."


NOTED FINANCIER OF CHICAGO SAYS MORE
PEOPLE ARE COMING THAN EVER BEFORE

(Key West Citizen)
There will be so many people in Florida in the next
three years that the crowds of two years ago will look
small in comparison, according to R. L. Ames, brother-
in-law of Vice President Dawes, owner of the Chicago
Journal of Commerce, and one of the outstanding finan-
cial authorities of the Middle-west.
"There is no other section of the entire country," Mr.
Ames declares, "which offers such certain promise of im-
mediate and phenomenal development as does Florida.
"And, I speak not as an outsider who is passing judg-
ment after a cursory tour of your state. I know Florida
pretty well. I have spent the winters here for the last
20 years. For many years I have had rather large hold-
ings in the state. I owned the gas company in Jack-
sonville until a few years ago. I feel, therefore, that I
can speak with some measure of authority.
"There can be no question of the hurt the state re-
received from the inexcusable land boom, but that is
a mere incident. That, like the tornado, is fast being
forgotten. It takes a great deal more than either to per-
manently check the development of any section which
has as much to recommend it as Florida.
"There are hundreds of thousands of persons in all
sections of the country ease of the Rockies who are
going to make Florida their percent winter home in
the near future. They will not be the sort who came
here in such numbers two years ago. Then, hundreds
of gamblers and get-rich-quick artists headed this way;
now the people who are coming are planning to spend
their winters here and literally thousands of them, to
buy winter homes.
"It is elemental that the state is better off not to have
the gamblers and confidence men who did so much to
discredit her. It is equally certain that the other class,
coming from now on, will mean much to the state's de-
velopment.
"Key West, as Florida's only frost-free city, has an
appeal which is peculiarly her own. She can get a large
number of winter visitors who will not be satisfied any-
where else in the state, because they are looking for
real summer weather in mid-winter. Only Key West
has this offer.
"For this reason, there can be no conflict of interest
between this city and her sister towns to the north.
Each has something to offer the other has not, and each
needs only to let the rest of the country know what
she has in order to prosper beyond her wildest dreams
of today.
"Yes, I'm 'sold' on Florida. I have been from the
first week I spent in Jacksonville 20 years ago. I be-
lieved then that this state is destined to become the
world's greatest winter resort, and I have found no rea-
son since for changing my mind."








Florida Review 5


A HOME FOR CELEBRITIES

(Dunedin Truth)
Dunedin has become a wintering place for celebrities.
Its hotels this year entertained many men and women
of national and international reputation in many fields
of endeavor. Poets, artists, writers of fiction, states-
men, men of unusual standing in business and finance.
leading professional men and others of prominence in
various lines of activity, have found Dunedin a place to
rest and recreate as well as to do the work which they
carry with them.
In many instances Dunedin has gripped these people
and made them her own. Most of them arranged to re-
turn here next year and of these a considerable propor-
tion are planning to build winter homes in this city.
We are proud of these new residents-we welcome
them not only for the added growth and population,
wealth and activity they provide, but also because they
make Dunedin a better and more enjoyable place for all
who live here.


HOTEL MAN PREDICTS INCREASING
TOURISTS

E. W. Tierney Sees Florida's Many Hotels as Permanent
Inducement for Visitors.
(Tampa Tribune)
Fort Myers, March 18.-(Tribune News Service.)-
Predicting that next winter will bring to Florida such a
multitude of visitors from the north and west that every
hotel in the state will be filled to its capacity, Edward
M. Tierney, dean of American hotel men and veteran
New York hotel manager, declared here today that the
$200,000,000 spent for hotels during the last four years
has provided tourists with accommodations at moderate
prices and this combined with the vanishing evils of
boom days will draw a record crowd of visitors next
winter.
"From my knowledge of the general hotel situation in
Florida," the veteran manager said, "I have marveled
at the many new hotels that have been built during the
last three years all over this state. Whatever might be
said in criticism of the judgment of the builders, it now
remains an established fact that these great structures
will forever remain as permanent inducements for the
people of America to come to Florida in the winter sea-
son and be assured in advance that they can have first-
class hotel accommodations to suit the most fastidious
taste at moderate rates.
"The most hopeful sign I have seen is the industry
Florida's enterprising citizens have displayed in wiping
out all traces of the September hurricane. The visitor
of today sees nothing of the calamity. It shows the
recuperating powers of the residents of the state," the
hotel man said.
Paying high tribute to the Royal Palm Hotel of this
city and J. L. Nelson, its manager, Mr. Tierney declared
that the Royal Palm is one of the best managed institu-
tions in Florida.


OFFICIAL WEST COAST COMPANY AT
HOMOSASSA

(Citrus County Chronicle)
Perhaps Citrus county has no more ardent booster nor
one who has more implicit faith in its future than H. S.
Hoover, treasurer of the Florida West Coast Develop-


ment Company, who arrived on Monday from Chicago to
spend several days at Homosassa and other points in
Florida.
Mr. Hoover is well pleased with the progress that has
been made by his company and the entire county as
well and is very enthusiastic over the future outlook for
both. Business of the Florida West Coast Development
Company and its auxiliary organization, The Florida Land
Trust, is steadily on the climb, he states, and the atti-
tude of the people of the north in general is one of
of unbounded faith in Florida and especially the West
Coast, with its great resources and incomparable climate.
While here Mr. Hoover was a guest at the Hotel Homo-
sassa.

MIAMI PROGRESS DRAWS PRAISE OF HOTEL
MAN

Biltmore Executive Visits City After Four Years.
(Miami News)
George W. Sweeney, vice president of the Bowman
Biltmore Hotels corporation, and vice president of the
Hotel Commodore in New York, arrived Thursday at the
Miami Biltmore hotel for a short visit here before pro-
ceeding to the west coast, where he will visit at the
Belleview Biltmore.
Mr. Sweeney has been associated with John McEntee
Bowman and the Bowman hotel interests for the past
10 years and, since the time ground was broken for the
building of the mammoth Hotel Commodore, has directed
the successful operation of that hostelry.
This is Mr. Sweeney's first visit to Miami in four
years. Thursday night, after a tour of the Gables dis-
trict, Miami and Miami Beach, he expressed himself as
genuinely amazed at the wonders accomplished in this
section.
"Never have I seen communities where civic pride
shows up more openly," said Mr. Sweeney. "Whatever
damages may have been suffered through storms have
been repaired or successfully removed. It would seem
that through this purging, a cleaner, brighter and more
energetic district has emerged than I saw four years
ago.
"Where the trails have been blazed the people will
follow, will prove itself true here, for southern Florida
offers the most glorious and health-giving climate to
northerners, which for three months of the year cannot
be duplicated in any section of the states. Hotels in
this section are modern and new and offer every com-
fort travelers could wish for. Traveling conditions to
this section have been improved, roads are in good con-
dition, and railroad and steamship service improved so
that Miami is accessible to the north, east and west."
Mr. Sweeney was delighted with his first visit to the
Miami Biltmore, the whole conception of which amazed
him. He is a world traveler, having paid frequent visits
abroad for comparative business purposes, and as the
American representative to the various international hotel
conferences held in European capitals.

WHAT ROGER W. BABSON THINKS

(St. Petersburg News)
Roger W. Babson had lots to say about Florida last
year which was unpopularly received, but the famous
statistician has a new message this year in which he
paradoxically declares that last year he was a pessi-
mist among optimists and that this year he finds him-
self an optimist among pessimists. Babson bases his








6 Florida Review


optimism over the outlook in Florida on the fact that
the state has arrived at the point where it is "ready to
produce" and on the fact that deflation which worried
him last year no longer exists.
In the next decade he confidently predicts great strides
in agriculture, forestry, mining, manufacturing and com-
merce, and avers that the flow of money into the state
is ready to revive but that it will go toward the develop-
ment of agriculture and industry rather than into new
and untried realty speculations. In a recent message
to the citizens of Winter Park, Babson gave 10 reasons
for his confidence in the immediate revival in the state
and they are:
1. Florida will always be the greatest citrus state.
2. It is close to 70 per cent of the people of the United
States.
3. Her lakes, seacoast, climate and other tourist at-
tractions.
4. New highways and railroads.
5. Natural resources suitable for industrial develop-
ment.
6. Her wonderful agricultural possibilities.
7. Great canals will be built bringing ocean freight
rates to the interior.
8. Dairy farming is sure to increase as the tick is
eliminated.
9. Oil may be discovered.
10. Florida is to become a great educational state.
He also declares that the time is not far away when
Florida will be producing and exporting in the same
giant ratio that she was importing goods during the
hectic days which the state has gone through in the
past four years.
It is now up to St. Petersburg to join heartily with
this new Florida program and get behind Mr. Beaman
and the chamber of commerce in a concerted move to
bring light industry to the Sunshine City, to support the
movement to connect the railroads with the port and
to lend aid to the development of the back country in
this vicinity to make our port one of export as well as
import.


PICKS FLORIDA OVER CALIFORNIA

New Jersey Manufacturer Visits This State Because It
Is Nearer and He Can Keep in Daily Touch with Busi-
ness; Says Jacksonville Regarded as One of Solid
Substantial Cities of the Entire South.
(Jacksonville Journal)
Because Florida is within a little more than a day's
travel from his business and only a few minutes by tele-
phone, Charles Wood, prominent and well-known Newark,
N. J., manufacturer, abandoned a proposed trip to Cali-
fornia this winter and came to the Sunshine State in-
stead.
Mr. Wood arrived in Jacksonville yesterday afternoon
aboard the Clyde Line steamer "Mohawk" and is view-
ing Florida for the first time. He is a guest at the
Windsor hotel, but plans to go further down state Thurs-
day.
"Mrs. Wood and I had planned a trip to California
this winter, but when we considered the nearness of
Florida to Newark and realized it is only a little more
than a day's railroad travel away and that I can keep
in touch with my manufacturing plant by telephone, if
necessary, Florida won against California," said Mr.
Wood.
"We are in Florida for the first time, although we have,
along with many thousands of other Americans, heard a


great deal about it the last few years. We didn't come
down during your so-called 'boom.' We remained at
home and let a good many other New Jerseyans come
here instead. Many made money and others didn't.
"I have no interests in Florida, but I am interested in
the state. There are still some knockers up our way,
but on the other hand there are a good many boosters.
Florida is destined to grow bigger and better.
"We hear much of Jacksonville in Newark and business
men generally realize that Jacksonville is one of the
solid cities of Florida and the South. Jacksonville, I am
told, did not suffer from the reaction of the super-develop-
ment days. That is evident when you view the mam-
moth building program now under way. Those develop-
ment days were more than a year ago, and yet today
Jacksonville is building. Jacksonville in the North is re-
garded as a solid, substantial city, a city where business
conditions are good and everybody is alert and happy."
Mr. Wood was a guest of the Jacksonville Rotary Club
at its meeting yesterday afternoon at the Hotel Mason.
He is a manufacturer of asbestos products and magnesia.
His firm is one of the biggest in the North.
Mr. Wood brought his automobile along so that he
could view the state wherever he pleased, he says.


BRIGHT FUTURE SEEN FOR CITY

Guggenheim Thanks Officials for Courtesies Shown
During Visit.
(St. Petersburg Times)
The immense value of St. Petersburg's waterfront, i's
beautiful yacht basins and courteous attention to the
needs of prominent yachtsmen while visiting this city
was attested Thursday morning in a letter received by
Captain D. A. Dickinson, yacht harbor master, attached
to the public works department, from Col. Robert S.
Guggenheim.
Col. Guggenheim's big sea-going yacht, the "Triola,"
fastest steam yacht in the world, has been in the north
yacht basin during his visit here. He returned to New
York Wednesday evening and before leaving sent the
following letter to Capt. Dickinson:
"On the eve of my departure I wish to write you a
few lines to express my great appreciation for the at-
tentions shown whilst my yacht Triola has been laying
here.
"The mooring facilities which you had especially ar-
ranged for us in the beautiful harbor, particularly the
two gangways, have enabled us to remain here under the
most satisfactory conditions. I could not wish for better
anchorage. I feel that I must express to you, to Ernest
Kitchen, director of the department of public works, and
the respective authorities my very sincere thanks for
all you have done for us.
"In fact, you have made us so comfortable in every
respect that I have remained longer than was originally
intended.
"I have not the slightest doubt that if others are fa-
vored with similar attention to that afforded me the pros-
pects are very bright for your city and for the water-
front to become a real yacht center."

PROMINENT BANKER HAS FAITH IN
FLORIDA

(Sarasota Times)
"Florida will go on, but it will go on only with a
truer sense of valuations," is the statement made by
Frank Bailey, president of the Prudence Bond Company,









Florida Review 7


of New York, upon his return home after visiting here
for three days as the guest of Samuel W. Gumpertz and
John Ringling, two weeks ago.
In a brief interview appearing in the Brooklyn Eagle,
Mr. Bailey expressed his faith in Florida, and his state-
ment should make the pessimists of this state turn their
heads in shame.
This statement coming from a man high in the bank-
ing world, the Prudence Bond Company, being one of the
largest institutions of its character in the world, is a
distinct boost for the state, for where there is such faith
in one man like Mr. Bailey, faith in hundreds of others
will be developed.
"Nobody can doubt that Florida, discovered by the rest
of the United States in the last five years, will go on,
but it will go on only with a truer sense of valuations,"
is what Mr. Bailey told the Brooklyn Eagle representa-
tive. He added that within a few years Florida, which
now imports most of her food, will be growing almost all
of it on home soil."
Florida practically undeveloped now, is rich in re-
sources. One of the greatest of the resources is the
soil and valiant efforts should be made to get the soil
in shape for the farmers who will ultimately see the
advantages of the state from an agricultural standpoint.
In this respect Sarasota has unlimited opportunities
with the rich and fertile back country where thousands
of acres of ground are ready for cultivation, and when
we make up our minds that diligent efforts will bring
the farmers to this section, then, and only then, will we
be proceeding in the direction of building up this city
and county.

PRACTICAL ANALYSIS OF CITY GIVEN
ROTARY

Chairman of House Rivers and Harbors Committee Tells
His Conclusions.
(Miami Herald)
A practical analysis of why Miami is "bound to be-
come one of the most important cities in the country,"
was given yesterday by Congressman S. Wallace Demp-
sey of New York, chairman of the house rivers and har-
bors committee at Washington, in an address before the
Rotary club in the Columbus Hotel.
Upon Mr. Dempsey's shoulders, it was explained by
Clayton Sedgwick Cooper, president of the club, falls
much of the responsibility for preparation and passage
of bills distributing federal funds for the development
of the nation's harbors and transportation facilities. In
recent years he has consequently devoted much study
to Florida's problems, needs and future possibilities, and
it was these he outlined yesterday from the viewpoint
of a national and specialized observer. Congressman
Dempsey has been a member of house since 1915.
Advertising and exploitation of Miami's natural assets,
its "splendid all-year climate and accessibility to popula-
tion centers," was the speaker's first recommendation.
Producing something from the "soil of the richest land
in the world," was his following suggestion, and de-
velopment of water transportation facilities and possi-
bilities was the third. It was the third phase of the
situation, Congressman Dempsey said, which, because of
Miami's strategic situation offering the best opportunity
of "any place on the globe," would inevitably develop
the city as a vast commercial and distributing center.
Of Miami as a tourist mecca, he said: "Tell the
people of the country that here is a place where they
do not need the thousand and one things that are neces-


sities in the colder Northern climate; tell them that
here is a place where every comfort and convenience
of living may be enjoyed to a greater degree than any
other place on the green earth, and then you will attract
many thousands more of the better class of visitors than
you ever have before."
As to agriculture, he suggested that the first great
need was to get farmers here, put them on small tracts,
diversify the crop products and use the "results" as a
basis on which to inform the world and attract other
farmers to the district.
In launching into the commercial and transportation
possibilities of Miami, the speaker first told how the
United States government had taken upon itself the
task of developing the inland waterway from Jackson-
ville to Miami, and this, he said, would link with a safe
inland waterway from Maine to Miami. He also pre-
dicted waterways to Lake Okeechobee and the west
Florida coast.
"You are already abundantly supplied with railway fa-
cilities," he declared, "but you will have a supplemen-
tary transportation by water which gives the best oppor-
tunity for commerce of any state in the Union or any
place on the globe for that matter."
The position of south Florida ports in relation to the
lumber and oil industries was cited as examples by Mr.
Dempsey as to what is to develop here. On the former,
using the Pacific coast as the original shipping base,
he asserted that "you can get the cheapest and most
remarkable transportation in the world for lumber," and
he quoted figures to prove his point.
He described how vessels would come through the
Panama canal to a south Florida port and thence up the
inland water path to Jacksonville with lateral distribu-
tion all along the route. He spoke of the decreasing pro-
duction of lumber in mid-Northern states and the in-
creasing demand in the South as indicative of market
demands and the need for cheap transportation.
Oil and gas from gulf and western ports offered similar
opportunities, he said, and predicted this district would
be a great distributing center for these products. "I can
show you facts and figures to prove these things," he
declared.
"It is a matter of history," Mr. Dempsey said, "that
wherever you have chaep transportation there you are
bound to have a great future."
The almost unlimited trade possibilities with South
and Central America and Mexico were touched upon
by the speaker as offering equal or greater areas and
natural resources than North America for cultivation.
He said the United States was bound to develop these
Latin-American countries as it was the only nation in
the world with the capital to do it aside from being the
nearest neighbor and natural protector.
"And Miami," he followed, "is situated at the very
best point to profit from this development and has a
greater advantage than any other part of the country."
"So be hopeful," he concluded. "Develop what you
have; be assured that the foreign trade is certain to
come, and the Miami and Florida of yesterday and today
will not compare with the splendid Miami and Florida of
tomorrow."
At the conclusion of Mr. Dempsey's address, President
Cooper thanked him in behalf of the club and said that
the message had been most inspiring, practical and filled
with new hope.
Edwin M. Lee, president of the Miami Realty Board,
spoke briefly, urging optimism and co-operation among








8 Florida Review


all Miami citizens as the greatest need of the community
today. Judge Frank B. Stoneman, editor-in-chief of the
Miami Herald, read a 10-minute paper on newspaper mak-
ing and editorship. Hamilton Hopkins led the Rotarians
in singing old Southern melodies, as an entertainment
feature of the program.

THE FLORIDA OUTLOOK

(Hollywood News)
Florida has been honored this winter by an unusual
number of distinguished visitors. Men and women who
are dealing with the big and serious affairs of life have
been looking the state over. Many of them become
Imbued with the spirit of rest and recreation that per-
vades the atmosphere here and lingered longer than they
had expected as they took in the tonic effects of golf
links, motoring and boating.
These visits have been by men from the great finan-
cial and industrial centers in a great part. Many men
of note as educators and publicists are with us; some of
them for the first time, but others as regular visitors.
All of them show a faith in Florida and express that
confidence that ought to encourage every Florida citizen
to carry on in the great development program yet to be
completed.
So thoughtful and guarded a man as Chancellor Mc-
Cormick, of the University of Pittsburg, summed it up
well when he said: "What temporary misfortune can
interfere with the progress of a state of such wonderful
climate that summer comes to spend the winter, and that
locality and climate less than 48 hours distant from New
York?"
Florida is different insofar as climate and locality are
concerned; there is just one Florida. Not different in
respect to misfortune that may come through the opera-
tions of nature or the misdeeds of portions of those who
come within her boundaries. Every land in the world is
subject to these visitations. Florida is as free from
misfortune as any land in the world.
The citizens of Florida are benefited by the coming
of these people who are the doers and the thinkers of
America. These are the people who encourage us in
going on in the development of a state that is destined
to become the garden spot of America and playground
of the world. There is promise of a busy season ahead
for every locality in Florida where the people have a
proper vision of the possibilities that lie ahead of them.
What we have to do calls for men and women who are
willing to do the things necessary to be done.-Orlando
Reporter.

FRENCHMAN COMPARES SOUTH FLORIDA
TO EUROPE'S RESORTS

(Hollywood News)
Nowhere in the world is there to be found a thorough-
fare so beautifully, so adequately planned as Hollywood
boulevard, says Emile Coulon of Boston, owner of the
Hotel Westminister and the Hotel Victoria of Boston,
president of the Massachusetts Hotelmen's association
and world traveler.
"It is distinctive," he said yesterday, as he sat on
the piazza of the Hollywood Beach hotel, looking out
over the boulevard, which stretches from the Hollywood
Beach hotel to the Hollywood Hills Inn. "I tried to
compare it with something in Constantinople, with an
avenue in Key West, where the Royal Palms are so beau-
tiful. But there is nothing to compare it with. Holly-


wood Beach hotel fits in it like a jewel in a beautiful
ring. There should be beautiful homes lining the boule-
vard as complementary jewels to the greatest of them
all, the hotel."
M. Coulon is a native of France, but speaks English
with almost the same facility that he does the language
of his native country. There are few parts of the world
that he has not visited and few of the world's great
thoroughfares that he has not seen.
"Your bathing casino here reminds me of the Lido
in Venice," he said. "Palm Beach has copied that beauti-
fully," he said, "and has even wrought a greater creation
than the Venetians have, because its builders had more
money to put into it."
"A hotel companion from the North and I were admir-
ing your crowds here Sunday," he said. "The boardwalk
reminds me of Atlantic City. There must have been
more than 4,000 people using it. All the benches were
filled and the autos were so thick you could hardly make
your way through them. It was a grand spectacle.
"I have never seen such a room as the lounge of the
Hollywood Beach hotel," he said. "There must have
been more than a thousand people in it Sunday evening,
at the musical concert, yet the room did not seem to be
a bit crowded. In fact, there was ample room for many
more. Its beauty is a delight. Finished in the Moorish,
yet it is not at all gaudy."
"And the dining room is another beautiful room," he
continued. "It is so perfectly appointed. Even the
glasses are in keeping with the hangings and the general
scheme of the room."
M. Coulon celebrated his marriage anniversary in the
dining room Saturday with a dinner given as a surprise
to Mrs. Coulon. Guests of the occasion were friends of
the couple from Massachusetts, many of whom were
owners and operators of hotels. Mme. Cbulon was kept
in ignorance of the affair until she entered the dining
room and the orchestra struck up Lohengrin's wedding
march.
Mr. and Mrs. H. L. Connaly of Brighton, Mass., are
in M. and Mme. Coulon's party. Mr. Connaly is a prom-
inent automobile dealer of Brighton. Mme. Coulon and
Mrs. Connaly are sisters.

"ONLY IN FLORIDA"

(St. Petersburg Times) -
"Only in Florida is there the area in the healthiest
winter climate of the world for the future winter homes
of the whole world," is a statement of tremendous import,
and coming from a national authority it has suggested
to the Chicago Journal of Commerce the following strong
Florida editorial:
"When Mr. C. W. Barron, one of the best known men
in financial circles in America, was introduced last month
to an audience in Miami as a farmer, there was general
laughter. Horace Greeley, as an editor, told what he
knew about farming, in his Tribune, and Mr. Barron. also
an editor, informed the Miami Beach Chamber of Com-
merce that he is a dairy farmer who operates twenty-
seven dairy farms in New England near Boston. He
owns more Guernsey cattle than any ten men on Guern-
sey Island, holds a blue ribbon for the production of cer-
tified milk, has one bull for which he paid $25,000 when
it was a calf two months old, and his farm business
sometimes comes close to $200,000 a year.
"Now in the latter half of his 72nd year, Mr. Barron
is an exceedingly entertaining talker. At Miami he
naturally talked of Florida, and was able to compare it








Florida Review 9


with southern California and the famous Riviera of
France and Italy. 'I can assure you,' he said, 'that only
in Florida is there the area in the healthiest winter cli-
mate of the world for the future winter homes of the
whole world.' Coming from Mr. Barren this remark is
highly suggestive. He regards San Diego as 'the cream
of southern 'California,' but it, like the Riviera, is but a
narrow strip backed by snow-capped mountains. The
great storm last September that hurt Miami has given its
residents knowledge that will be worth millions of dollars
in the future. It has taught them how to protect their
buildings and themselves. Mr. Barren said:
"The people of Key West have had their blows and
no longer fear them. They know how to bar the doors
and windows of vacant buildings. Mr. Carl Fisher, the
great developer of Miami Beach, who sits here by my
side, tells me that he has now cancelled all insurance,
hurricane, fire and everything else, upon his properties
at Miami Beach, for the September blow taught him how
to fix up his roofs, awnings, doors and windows so as
to be wind and water-proof. You will have a new ocean
front with jetty projections, and possibly a big board-
walk, and then you will be thankful for the mysterious
goodness and Providence of your September gale.
"Two big 'winds' hit Miami-the furious storm last
September, and one that threatened an enormously
greater disaster to Florida, that which promised 'to blow
land valuation completely off the world map,' that be-
gan two years ago in land gambling that had for its
purpose the gathering of large profits without service.
That collapsed with the September storm, and like the
poorly constructed buildings in Miami, flattened illegiti-
mate speculation.
"But of all the things Mr. Barren said this is most
impressive to us: 'Only in Florida is there the area
in the healthiest winter climate in the world for the fu-
ture winter homes' of the world."
The statement of Mr. Barren and the Chicago Journal
of Commerce editorial are precisely in line with the The
Times editorials for the past twenty-five years.
Florida offers more that the people of the United States
desire in the conditions and joys of living than does any
other state. And the supply is unlimited, and will last
forever. And the number of people desiring them is
practically unlimited, and will be forever. And the com-
ing of these people means cities, and cities mean busi-
ness-of all kinds.
These plain and indisputable facts spell a wonderful
city here on Pinellas peninsula, the beauty spot of all
Florida. And to make it the City Beautiful of all Flor-
ida-the premier tourist city of the country-will always
be our one best bet.

WINNING CONFIDENCE IS TASK OF FLORIDA,
SAYS FRANK BRIMMER

Noted Magazine Writer Finds Business Conditions Better
Here Than Elsewhere.

FLORIDIANS NEED MORE CONFIDENCE

No Region Has Ever Seen Such Rapid and Sane Develop-
ment as This State.
(Ocala Star)
Declaring that the difference he finds in Florida, com-
pared with last year is a mental rather than a material
one, Frank Brimmer, noted magazine writer, told the
local Kiwanis Club Friday that there was just one
thing needed everywhere, which was confidence in Flor-


ida to the fullest, he said, which would insure the fastest
expansion that history records anywhere.
The speaker pointed out that while there was ap-
parently a slowup throughout the state, that actually,
building, agriculture and civic development were going
ahead in Florida right now more rapidly than anywhere
else. It took centuries for Roman armies to subdue and
colonize as much territory as is embraced in the Sun-
shine State, yet a few years only have been required
to build vast road systems that make the Appian Way
look like a child's plaything, and the buildings that have
been erected in Florida within the last few years dwarf
to nothing in magnitude the famous old edifices erected
by the Caesars over a period of hundreds of years.
"Right here in Ocala," said Mr. Brimmer, "the build-
ings that have gone up since I was here a year ago are
evidence enough to prove to the most skeptical that the
progress of Florida has hardly been retarded in the least.
If there is anything, it is confidence. Last year everyone
was over-confident, perhaps, at least many were, and
it is natural that this year the pendulum would swing
to the other extreme. Naturally not all Floridians lack
the enthusiasm and confidence that the rapid material
progress of the state deserves, but a great many seem
to need more."
"California," continued the speaker, "had her gold
rush in '49, and took half a century to develop to a
point reached by Florida's rapid progress in less than a
decade. That fact alone should give everyone great con-
fidence in the future. No region of the world in all
times has seen such rapid and at the same time such
a sane development as Florida. The state has always
had the finest climate. It now has many other things in
the superlative-roads, engineering triumphs, opportuni-
ties for agriculture and out-door sports. There is only
one thing needed, and that is the fullest confidence in
the future."
Frank Brimmer, contributor to the Saturday Evening
Post, the American Magazine, Field and Stream, the
American Motorist, and formerly managing editor of
Outdoor Recreation, has made his winter home in north
Florida, and is now on a tour of the central and southern
portions of the state. While in Ocala last winter, Mr.
Brimmer wrote the widely quoted article, "Florida the
Last Great Frontier." He ranks Silver Springs as the
finest natural wonder of the state, and his description
of these waters have appeared in half a dozen national
magazines within the last year.

BANKER SEES GREAT FUTURE FOR FLORIDA

H. C. Rorick of Ohio Says He Is Confident That State
Offers Possibilities.
(Fort Lauderdale News)
H. C. Rorick, of the banking firm of Spitzler, Rorick
and Co., of Toledo, Ohio, purchasers of millions in Flor-
ida bonds, now visiting Fort Lauderdale, emphatically
expressed his faith in Florida, Friday, declaring that his
company was already the holder of $125,000,000 in Florida
bonds and that his organization was prepared at this
time to invest in Florida civic securities.
Mr. Rorick, in commenting on the present financial con-
dition in this state, declared that, of all times in the
history of Florida development, this was the period when
there should be no lessening in the activities for building
and that everything in the state now conspired to make
the present year one of the most prosperous in building
and extension programs both state and municipal.
As an evidence of the confidence which the financial








10 Florida Highways


house of which he is a member holds in the state of
Florida, Mr. Rorick instanced the willingness of his firm
to place millions of dollars in bonds throughout the
state covering both state and municipal projects.
He not only brought out the fact that his company has
already invested in the future of Florida, but declared
that, prompted by that belief, it is willing to purchase still
further bond issues that cover developments through-
out the state.
Mr. Rorick was insistent in pointing out that there
should be no diminution in the program for expansion
which citizens of this state have visioned for Florida.
He declared that the lessened labor costs, the cheaper
price in building materials, should spur citizens on to
complete every building activity necessary for civic de-
velopment.

James B. Nevin, editor of the Atlanta Georgian, has
been a visitor in Florida recently, and while in Gaines-
ville gave out the information that the people of his
State seem to be worrying more about Florida's "slump"
than the natives are, and that his observations are that
Floridians are busy about their own business and worry-
ing little over the supposed "slump." A visit by any of
the people who are knocking Florida would convince
them that West Florida is just getting ready for a real
"boom,"-but not a land boom, it will be along industrial
lines.-Marianna Times-Courier.

FUTURE OF FLORIDA ASSURED, NEW YORK
EXECUTIVE ASSERTS

(St. Petersburg Times)
Florida has a monopoly on climate and with each
winter large and better than ever, the state is destined
to have a tremendously important place in the United
States, according to Samuel Knox, executive of Batelle
Ludwik & Co., New York, who left the Rolyat hotel
Wednesday night, with a party aboard Daniel Guggen-
helm's private car going north. Included in the group
were Mr. and Mrs. Knox, Mrs, Daniel Guggenheim and
Col. M. Robert Guggenheim.
"There is no guesswork about the great future of
Florida," said Mr. Knox. "This state has a monopoly
on a climate that has no equal. It has a charm in nature
and its people that are simply delightful in every phase
of their pleasant life and their activities, in the beauty of
the state, in its unmatched advantages for the resident,
the visitor and for the workers in the industries that
should come in ever-increasing numbers.
"We have been here four weeks. What a round of
pleasant days, every one filled with pleasures the whole
country ought to know. Golf, on the finest courses;
then the plunge in the Gulf-it can't be described. And
everywhere one goes, out on the links, down in the yacht
basins aboard the craft, at the clubs,in the hotels, parks,
streets, a cohesion that makes St. Petersburg unique and
truly admirable in this country.
"Everybody one meets has that spirit, that desire to
help everybody else to get out of St. Petersburg and
Florida the best that the city and state can give. Every-
body wants to see everybody else happy-it's in the old
folks, the children, just like it's in the birds and flowers.
"In many ways this spirit reminds me of that other fine
spirit of help and optimism that built the great Middle
West. But here it is not so boisterous a boosting-it's
more refined, more quiet and subtle. It's not so much
in what the St. Petersburg people say they are willing


to do for every person that comes into the city, but what
they have spent money to do for him, what they do for
him no matter which way he turns.
No Question of Future
"The future of this city and state?" asked Mr. Knox,
answering the question. "There in no question whatever
about the certain and sure future for Florida. With a
monopoly on a climate that cannot be matched, you have
a quick and close position with relation to the great
population of the East and North that is scarcely recog-
nized for its worth as yet. Only 36 hours to 41 hours
from New York! And there is no question, either, that
travel by airplane will be a feature of the Florida influx
in a very brief space of time. By August the routes will
be shaping up from New England and New York south.
Florida will soon be the other end of a very short flight
for passengers, just as it has already been for mail.
"I have been looking over the wonderfully rich counties
of the state, this background country of yours. There is
only one description that fits it-it is the outdoor hot-
house of the United States.
"And now, with all this beautiful development in rec-
reation, beaches, hotels magnificent streets, what should
be the immediate concern is the bringing in of industries;
to build the population in a balance of pleasure and work.
And what an ideal life for the workers-long hours of
sunlight, open air factories with none of the stuffiness
of closed buildings heated artificially, entire absence of
sunstroke and heat prostration, ideal living conditions,
opportunities to enjoy practically every delight people
come thousands of miles to enjoy."
Mr. Knox said he believed cooperation of California
and Florida, both resort states, both producers of citrus
fruits, winter vegetables, would be mutually helpful.
"What difference does it make that one case of oranges
comes from California and the other from Florida, going
into the same markets? They have the same interest in
market conditions," he said. "I believe the time is com-
ing when some big man could take the field in Florida
and show the growers the advantages of organization
here, as there is organization in California, so that both
state could cooperate on the same basis of vantage."


BANKER FINDS NOTHING WRONG WITH
FLORIDA

George E. Allen Says State Will Continue to Make Fine
Progress
(Ft. Lauderdale News)
"I do not find anything wrong with Florida," said
George E. Allen, recently retired director of the Ed-
ucational section of the American Bankers Association,
at the Broward hotel this morning.
Mr. Allen is making a tour of Florida, as he put it,
"listening to everything and everybody." He has made
intensive studies of colonization and region development
since its inception in this country.
It was the belief of Mr. Allen that everything in the
development of a region was inherently dependent on
economic production. "There is nothing new," he said,
"in the trouble you have recently experienced here. It
is incident to every nation and section going though
a period of development."
In his opinion the reason that the depression, follow-
ing the boom, was given so much publicity was due to
the fact during that time there was no news of major
importance to hold the front pages of the newspapers.









Florida Review 11


"If your depression had come," he added "during the
World War, for instance, there would have been no pub-
licity at all about the matter."
If Florida is just now taking advantage of its oppor-
tunity for development, it could be directly traced, Mr.
Allen said, to the fact that the state has never received
the advertising accorded to the West.
In tracing the recent depression in this state to a nat-
ural economic theory due to rapid development, Mr. Allen
instanced facts in the history of the United States show-
ing that similar circumstances have obtained in other
sections of the country in the days of colonization and
early growth.
The development of Kansas and its period of collapse
in the late 70's and early 80's when the Santa Fe rail-
road went into receivership was instanced as a point in
fact. Kansas farming is today on a thriving basis and
the stock of the Santa Fe selling at a marked figure over
par.
Los Angeles, Seattle, Spokane, Denver, and even the
city of New York, were pointed out by Mr. Allen as hav-
ing gone through and survived land slumps. Land in
the boroughs of Manhattan and the Bronx, now of in-
estimable value, were 30 years ago under conservative
mortgages that were not foreclosed because they would
not bring the price.
The same situation held some time ago in northwest
Canada, which was developed too fast, and the railroads
north of the lines of the Canadian Pacific went "broke."
The lines were taken over by the Canadian government
and the country has come back in such a manner that last
year the roads paid, he said.
"The same laws hold here as elsewhere," said Mr.
Allen. "You have had your dose of economic measles
and I can not find that there is anything wrong with
Florida."
If speculators do not stand in the way of progress,
making progress pay for itself, it was the belief of Mr.
Allen the time is not far off when this section of Florida
will be filled with wealthy producers.
Mr. Allen declared that there was no danger of over-
production of citrus fruits as the diet of the American
public was calling more and more for the fruits grown
in this section of the United States.
"You have a greater source of food supply here." Mr.
Allen continued," than you can dream of. You have not
thoroughly coordinated your efforts to the point where
you get the most for the least expenditure and now, that
you have gotten your economic speaking for too rapid
development, there is no reason in the world why you
should not forge ahead in the development to which
you are rightly entitled."
Mr. Allen is here with his wife and daughter, Louise,
in his tour of Florida. He was at one time assistant
professor in New York University school of Commerce,
Accounts and Finance and has had experience in the
newspaper railroad and banking fields. When the
American Institute of Banking was organized in 1900,
he was placed incharge of its educational work. A
Washington banker has declared that "Mr. Allen has done
more than any other man to elevate the standard of
American banking."

FLORIDA IS OUT AND AT WORK
(By Rev. Wm. R. Chase in Mt. Vernon (Ohio) Banner)
(Deland Sun)
"The man who fell off a load of hay and reported that


it knocked him sensible for a quarter of an hour, of
course he meant insensible, in the misuse of the term
illustrated Florida's condition exactly since the days of
the boom, which was a boomerang, knocked her sensible.
It made her sensible as to what her place in the world's
program is, where she belongs in the line of march, what
part she is to play. Gold and diamonds are not commodi-
ties for speculation. They are not subject to the whim
of speculators. Their wotrh is fixed by their own innate,
intrinsic value, making them worth today what they will
be worth tomorrow.
"In her soil and climate Florida has two things that
are as unchangeable in value as are gold and diamonds.
Florida is no place for a boom. Yet in some unaccount-
able way, no one knows how, a boom came, ran its course
and in a night was over. It came just as measles come,
seemingly from nowhere. It was a disease, the fever
ran high and, when it left Florida was just able to get
out, is out and at work, and gaining strength every day.
Even now, she feels better, looks better than before the
measles struck her. That boom even though it proved
a boomerang, was a blessing to Florida. It knocked her
sensible. She has had the measles now and never will
again. Never again will Florida be found feverishly at-
tempting to build cities over night on her fertile soil,
which in her matchless climate nature intended for better
use. No more orange groves will be cut down to make
way for prospective towns and cities. Only so much of
her undeveloped acres will be cleared for such as neces-
sity demands. Oh, yes, she will have great cities, has
some mighty good ones now, will have more and greater
ones, but it devolves on Florida to feed the folks, folks
who live under less favorable circumstances than do
Floridians.
"Florida's work is to widen her fields for the produc-
tion of more fruits and flowers and vegetables, clear her
lands for the growing of what the world needs and de-
mands, foodstuffs which Florida must furnish or the
world go without. The boom was an attempt to make
a great city of all Florida. It was abortive and should
have been, could not be otherwise. Florida is meant for
something better. According to the weather bureau at
Washington, D. C., Florida has 348 growing days in the
year. Says Richard H. Edmonds, 'Florida is unique.
There is nothing like it in all the world. There is no
other spot known to mankind which has the combina-
tion of its peculiar charm of climate, advantage of soil for
the product of the widest diversity of agricultural prod-
ucts, rich in resources for industrial development, limit-
less potentialities for the expansion of commerce. No-
where else on the face of the earth can Florida be dupli-
cated.'
"Florida has the fish, oysters, citrus fruits, melons,
mangoes, avocades, figs, strawberries, blueberries, grapes
and vegetables of every known variety, and unlimited
dairy possibilities. The vegetables she furnishes at a
time when the world must get them from her or do
without. The same is true of melons and strawberries.
Florida only can successfully furnish our markets with
the mango and avocado, both fruits are very delicious and
nourishing. No state in the Union has a greater future
than has Florida. It has just started to grow.
"It was in the year 1865 that Mr. Reid, writing to the
New York Tribune, said of Florida its purchase was a
mistake, that it was a bad bargain. Now let's look at
the figures and see how far off Mr. Reid was. Florida
when purchased cost the government five million dollars.
Today the true value of the purchase is five billion dol-
lars. After all it was not a bad buy. Five million to








12 Florida Review


increase to five billion when her broad acres still are to
a great extent virgin speaks volumes for the future of
Florida. Capital certainly has faith in Florida.
"More miles of railroad is building here than in any
other state of the Union. One electric light and power
company in 1925 spent fifteen million dollars in expand-
ing its power plants and its superpower lines and in 1926
spent twenty-five million. The Southern Bell Telephone
and Telegraph company appropriated four million dollars
as its budget for Florida for 1927 and this comes on
top of the ten million which the same company spent
in the state last year. Road contracts let in the state
last year, 1926, amounted to $11,326,987 and Dr. Hatha-
way, chairman of the State Road Department, says he
expects the amount to reach $10,000,000 this year.
"Congress of the U. S. has appropriated some four
millions for the intra-coastal waterway that will go from
Jacksonville to Miami. Florida is not only bound to
grow, but is now to get in on the ground floor. The
next fifty years will show as much or more, of an in-
crease on investments made here as the last fifty, when
Mr. Reid wrote of the purchase of Florida as a bad bar-
gain. An increase to now of a thousand times is not so
bad after all. When the electric possibilities of the state
are developed, and the fertile acres cleared and under
cultivation, well, you may wish then that you had in-
vested in Florida."


HARBOR GIVEN HIGHEST PRAISE BY
AMBASSADOR

German Is Impressed by Industrial Future of Bay Mabel.

(Hollywood News)
Baron Adolf Georg Otto von Maltzen, German ambassa-
dor to the United States, praised the enterprise of Holly-
wood, Fort Lauderdale and Joseph W. Young, Holly-
wood's founder, in sponsoring a $6,000,000 port develop-
ment at Bay Mabel, after an inspection trip to the harbor
last week.
Ambassador von Maltzen said he was impressed by
the industrial possibilities of the project, and spoke highly
of its value in case a move for colonization of 3,000 agri-
cultrist German families in this region is formed, the
harbor is to be used as a terminal for the Hamburg-
American line, in accordance with plans announced by
the Ambassador before leaving Washington.
Included in the Ambassador's party were the Baroness
von Maltzen and Dr. Edward von Selzam, personal secre-
tary to the Ambassador, who were with him during the
hrabor inspection. He was escorted over the harbor de-
velopment by 'Charles H. Windham, general manager of
the project; Congressman Walter F. Lineberger of Cali-
fornia, who knew the Ambassador in Washington and
speaks German fluently, and R. E. Rinehart, vice presi-
dent of the W. H. Rankin agency of New York.
A hearty welcome was accorded the Ambassador by a
group of officials and representative citizens of Holly-
wood and Fort Lauderdale upon his arrival at the Holly-
wood Beach hotel. The delegation was introduced by
Congressman Lineberger, and left immediately after by
motor for the harbor site. Its members were taken in
boats to inspect the three dredges, General Hallandale
and Dania, now busy with the construction work, and also
visited the various operations in progress, and were
shown the location of the channels, the break-waters,
docks and other facilities which are to be afforded.
Upon return to the hotel, a luncheon was given in


their honor by Mr. .Young, which was attended by offi-
cials and citizens of both Hollywood and Fort Lauderdale.
Mrs. Young entertained the Baroness von Maltzen, Mrs.
Horace Stillwell of Fort Lauderdale, who was acquainted
with the Baroness in Washington; Mrs. Harrison A.
Walker, wife of the president of the Hollywood chamber
of commerce, and other guests at a table near the large
guest table.
Among those who addressed the gathering were Am-
bassador von Maltzen, Dr. Harrison A. Walker, Congress-
man William E. Hull of Illinois, chairman of the naval
affairs committee; Otto Stegemann of Miami; C. W. Hel-
ser, executive secretary of the Miami chamber of com-
merce, and Joe Chapple, editor of the National Magazine
of Boston. Horace Stillwell of the Herald Publishing
company of Fort Lauderdale was toastmaster.
In the opening remarks, Ambassador von Maltzen com-
plimented Hollywood and Fort Lauderdale on the hospi-
tality extended him and thanked the two cities for his
reception. He also thanked Mrs. Young for her enter-
tainment of members of his party and Baroness von
Maltzen. He said he wished nothing but peaceful, kind
and good feelings to exist between Germany and the
United States and spoke of the atmosphere of luxury
and culture he had found at the Hollywood Beach hotel.
"I came down here with the understanding that I would
find everything swept away by the hurricane," he said,
"but I was surprised to find no traces of it. They showed
me your wonderful harbor and your beautiful city and
the hotel here, then I asked, 'But where is the hurri-
cane?"
Three qualities he has found in American citizenry,
Ambassador von Maltzen praised. One is the "pep" that
causes an American to go ahead "like an iron man,"
and never stop until the work is finished, Ambassador
von Maltzen said in course of his remarks. Another
is service. "What can I do for you?" seems to be the
first question an American asks a foreigner, and they
never ask "What pay?" he said. "The third is speed,
which enables the accomplishment of so many worth-
while things in America in such a short time."


WHOLESOME NATURE OF FLORIDA INDUCED
FEDERAL JUDGE GEORGE W. ANDERSON
TO LOCATE IN CITY

Every Human Need Can Be Produced Here, and Most of
State's Natural Resources Have Not Been Touched; Flor-
ide Must Recover from "Sick Headache" of Recent Eco-
nomic Intoxication, Is Opinion of Judge of United States
Circuit Court of Appeals.

(DeLand News)
"Florida will have to recover from her 'drunken' condi-
tion of last year before she can continue her normal
growth," Judge George W. Anderson, of Boston, member
of the United States Circuit Court of Appeals for the
First Circuit, who has just bought a home in DeLand, told
a News reporter today.
"It's only normal that a 'sick headache' should follow
a 'big drunk'," he continued. "But I believe that the
state will recover from the bad effects in about two or
three years, and then I am confident that Florida is as
certain to grow as any state in the country.
"I first saw Florida 30 years ago," the judge stated.
"I was down here then on a receivership case, as a prac-
ticing attorney. For year after I was inclined to scoff
at Florida. But on a visit four or six years ago I made









Florida Review 13


a trip through the interior part of the state and became
impressed that practically everything a human needs could
be produced here, that the climate was most unusual and
that most of the natural resources had not been touched.
ATTRACTIVE FEATURES
"DeLand's attractive climate and Stetson University's
law library, I suppose, are the inducements that led me
to select this city for my winter home," Judge Anderson
stated.
"You see, I can leave my home in Boston, with its
nasty sleet, its dreary cold, and in a few hours I'm here
in this lovely state, with its almost perfect climate. After
we have heard arguments during the January sitting of
court, I can pack up the records and briefs, come down
here for a few weeks, enjoy the climate and write
opinions.
"This has been made possible," the judge added, "be-
cause President Lincoln Hulley has given me permission
to use the excellent law library at Stetson University.
With the reports in this library accessible, I am able to
write opinions with almost the same facility as at home.
"Except for the Porto Rico reports, the library here is
quite complete for the work I require. You see, the cir-
cuit of which I am one of the judges has the appellate
jurisdiction over Porto Rico, in addition to Maine, New
Hampshire, Massachusetts and Rhode Island.
"Next year I am planning to bring down to DeLand
with me a set of the Porto Rico reports and statutes, and
with these I should be able to write opinions here in
DeLand as well as in Boston. In fact, I enjoy the work
here better, because the books are clean. You folks don't
have the oil and coal smoke here; you don't known how
to appreciate the cleanliness of your atmosphere."
The judge stated that he concurred in the opinion of
many others in the north, who regard Florida as a whole-
some state for the location of a home, for at least part
of the year.
He quoted Roger Babson as having estimated that there
are at least 3,000,000 people in the country who can afford
such a home. "Florida would do well to prepare for
them," the judge declared.
Judge Anderson is a graduate of Williams college and
of the law school of Boston university. He practiced law
in Boston for 23 years. In 1925 he was appointed to the
Public Service Commission of Massachusetts and later he
was appointed United States district attorney for the
Massachusetts district. In 1917 President Woodrow Wil-
son appointed him a member of the Interstate Commerce
Commission, and in 1918 to his present federal position
as circuit judge.
"I think two of our sanest citizens are Roger Babson
and Henry Ford," Judge Anderson said. "These two men
have taught American business men more sound business
methods than any other two men during the past 15 years.
The public has learned to pay attention to them."
"I will leave Friday for Boston, in time for the April
sitting of the court," he concluded. "Next winter I hope
to get down in time to spend at least two months here.
Perhaps Mrs. Anderson will come down earlier. She is
much attracted by the cordial and hospitable attitude of
DeLand people."


STONE-WEBSTER OFFICER SEES 750,000 HERE
IN 2 DECADES

Hunt's Prediction Is Made on Basis of Research.
(Tampa Times)
Tampa will be a city of 750,000 people in 20 years,


according to H. H. Hunt, vice president of Stone &
Webster, Inc., who has seen the city grow from a small !
town" of 16,000 to its present proportions within the
last 27 years.
Mr. Hunt, however, does not presume to base his fore-
cast on personal observations. Instead, it is the findings
of the research department of Stone & Webster, arrived
at after an exhaustive survey. For as operators of the
Tampa Electric Company, Mr. Hunt explained, Stone
& Webster must plan its extensions well ahead of the
city's actual growth.
"Nothing offers a better study for comparison with
Tampa than the history of the growth of Los Angeles,"
Mr. Hunt declared. "This was determined after the
selective elimination of every community in the United
States similar in location, natural resources and poten-
tialities, industries, commerce and productive back
country. Tampa, like Los Angeles a few years ago, is an
'up and coming' city in a rapidly growing state combin-
ing the entertainment of a great number of winter
visitors with a sound, substantial, everyday, year-round
practicality in a business way."
Was Here in 1900.
Commenting upon recent growth here, Mr. Hunt said
that it is necessary for former Tampans to visit the city
at least twice a year "in order to find their way about."
Mr. Hunt is a former Tampan. He was manager of
the Tampa Electric Company from 1900 to 1904. He went
from here to the Boston office of Stone & Webster.
He remembers when a large portion of the present Hyde
Park section was in orange groves. The Bayshore boule-
vard then was undeveloped.
Tampa, Jocksonville and Miami are Florida's "big
three," in the opinion of Mr. Hunt, and will continue
as such.
"Tampa has climate and is the center of the famous
Tampa bay resort area of the west coast. While it has
a great future in this respect and will always be a lead-
ing factor in making Florida the winter playground of
America, it has all of the other requisites demanded of
a real metropolis.
"Jacksonville, with its vast network of railways, its
strategic location as to the east coast and its wholesale
trade and other advantages, is growing rapidly and will
continue to grow.
Remarkable Achievement.
"Miami is similar to Tampa in many respects and is
going about in the right way to encourage industry.
A productive back country similar to that of Tampa in
potentialities is being developed in the reclamation
of the everglades. The growth of Miami in the last few
years, featured by its tremendous program of construction
and its liberal provision for the entertainment of winter
visitors, has been one of the most remarkable achieve-
ments in the history of the nation."
Returning to a discussion of Tampa's remarkable
growth, Mr. Hunt declared that the monthly receipts
of the Electric Company are now more than twice what
they were yearly when he first came here.
"The greatest achievement of Tampa," Mr. Hunt de-
clared, "has been in the successful diversification and
expansion of its industries. The city first was established
industrially by the manufacture of cigars. This for a
number of years was its chief revenue. Today there are
nearly 100 different industries with a weekly payroll of
more than $1,200.000.
During the time Mr. Hunt has been in Boston, he has









14 Florida Review


visited Tampa at every opportunity, he said, and he
numbers among his closest personal friends many of the
"old timers" here. He played an important role in the
purchase of Davis Islands by Davis Islands, Inc., under
the executive management of Stone & Webster, Inc.,
and is a stockholder of the former organization.

RIVIERA ASSOCIATION POWERFUL FACTOR
IN DEVELOPMENT

(Pensacola Journal)
Every indication points to the fact that the American
Riviera association is to become the most powerful factor
that has yet thrown its influence behind efforts to de-
velop the Mexican gulf territory between the Mississippi
river and Tallahassee. Early discussions of the organ-
ization which pointed in this direction were given much
additional weight by evidence brought out at the banquet
tendered John H. Perry Monday evening at the San Carlos
hotel.
Assurance that the association will be successful in its
undertakings are found in the fact that its activities are
to be conducted along sound business-like lines. It is
to proceed logically to bring about the economic and
social development of the territory involved.
That this is the plan was made plain by Mr. Perry,
president, in his first public appearance here since his
election as head of the Riviera association. Mr. Perry
declared that his purpose as director of the organization
would be to encourage its members to "sell themselves
on advantages of their territory, develop to highest degree
the will to do, and then to sell their section to others."
When this has been accomplished and the Gulf Coast
highway and State Loop system, and the Old Spanish
Trail have been completed through this territory, the
real work of the American Riviera association will be
started so far as the outside world is concerned.
Emphasizing the general belief that the American
Riviera possesses resources unequalled anywhere else
on the globe, Mr. Perry pointed out the necessity of giv-
ing intelligent publicity to the fact. In line with this idea
he proposes at the proper time to ask for an appropriation
of half a million dollars to advertise the Riviera territory.
This extends along the waterfront for 400 miles and
inland for 100 miles, and includes approximately twenty
million acres of the most fertile lands in the world.
That the association will have the cooperation of many
influential leaders was indicated by telegrams read at
the dinner. Alfred I. du Pont, of Jacksonville, who is to
build the three-million dollar concrete bridge across
Escambia and Pensacola bays connecting Pensacola with
the Gulf Coast highway, was among those who sent their
good wishes. "You have undoubtedly initiated a move-
ment that should speed up the development and settle-
ment of the American Riviera section of the Gulf Coast,
and in this you are entitled to the united co-operation of
all progressive citizens and organizations of the Gulf
Coast," he telegraphed.
Typical of other messages received was that from
Mayor Harry T. Hartwell of Mobile, who said "The
American Riviera association will always receive my
whole-hearted support, and it is a movement worthy of
our earnest co-operation."

GOVERNMENT FUNDS FOR FLORIDA
(Times Union)
Cheering information came from Washington a few


days ago, to the effect that the war department of the
national government, which has charge of the navigable
waterways of the country, has found that $400,000 will
be available for maintenance of St. Johns river harbor,
Jacksonville to the Atlantic ocean, during the fiscal year
beginning on July 1, next.
But this isn't all. Other Florida waterways are to be
taken care of in similar manner. Other Florida navigable
streams, under the supervision of the federal government,
are provided for in the way of financing, the govern-
ment allotments in detail being as follows:
"Miami harbor, $650,000; waterways between Beau-
fort, S. C., and St. Johns river, $56,000; St. Johns river,
Jacksonville to ocean, $400,000; St. Johns river, Palatka
to Lake Harney, $11,000; Ocklawaha river, $5,000;
Black Water river, $1,000; Indian river, $17,500; harbor
at Key West, $10,000; Caloosahatchee river, $37,500;
Sarasota bay, Florida, $21,000; Anclote river, Florida,
$9,000; Withlacoochee river, Florida, $6,000; Tampa
harbor, Florida, $112,500; removing the water hyacinth
from navigable waters in the state of Florida, $3,000;
Carrabelle bar and harbor, Florida, $9,000; Apalachicola
bay, Florida, $30,000; Apalachicola river, the cut-off.
Lee Slough and lower Chipola river, Florida, $9,000;
channel from Apalachicola river to St. Andrews bay,
Florida, $4,000; Choctawhatchee river, Florida, and
Alabama, $17,000; Escambia and Conecuh rivers, Florida
and Alabama, $,1000; Pensacola harbor, Florida, $7,000."
This information was published on the news pages of
the Times-Union on Thursday, but is worth repeating in
order to impress the fact that as Florida becomes more
important the national government gives more of atten-
tion to the state, financially and otherwise. Florida,
therefore, needs to continue to make advancement, in
order to. merit and to receive still more federal govern-
ment attention.
It is the policy of the national government to extend
its aid and assistance, especially in the matter of public
improvements, to those states and projects that give
evidence of helping themselves. This is illustrated par-
ticulary in the matter of public highway improvements,
the national government providing funds for construction
in proportion to the amount of funds provided by the
states themselves. Also, in educational matters, as in the
maintenance of county agricultural agents and home
demonstrators, and in the establishment of agricultural
vocational schools, the government is quite liberal in
appropriating money where counties and localities make
some financial provision for establishing and maintain-
ing the educational projects here mentioned, and to
others of like character.
In the matter of improving and maintaining Florida
waterways, practically the same policy above referred to
is put into effect. Necessity is not the only basis on
which appeal to the national government, for help in
making improvements, and for maintenance, can be
made, with success. Uncle Sam, while quite able, finan-
cially and otherwise, to provide funds and engineers and
instructors, and the like, is a great believer in practical
co-operation. He helps those who help themselves. That
i; why Florida, year after year, is being granted money
from the national treasury, not always as much as is
asked for, but enough to "keep things going," and in
proportion to what the state, or its people, are willing
to spend for necessary public improvements of various
character.
As Florida grows in importance, therefore, it is reason-








Florida


able to expect that the national government will give
more and more of assistance along indicated lines.
Florida thus has a two-fold reason for being progressive
-first, for self-improvement and self-advancement;
second, to secure federal government aid along certain
lines and in increasing measure.


STATE PUBLICITY NEEDED IN NORTH,
VISITOR DECLARES

(St. Petersburg Times)
The time is ripe to place intelligent publicity concern-
ing Florida in northern metropolitan papers, and St.
Petersburg now has an unprecedented opportunity to
become better known to the world, in the opinion of F.
E McComb, nationally known wholesale shoe merchant
of Scranton, Penn., who, with Mrs. McComb, is spend-
ing a few days in St. Petersburg.
The ranks of St. Petersburg's winter visitors would
this season be augmented by many thousands of people
from all parts of the country who have never seen the
Sunshine City if the charms of this city, its wonderful
hostelries, comparing favorably with those of the world's
most popular resorts, and the matchless winter climate
here were better known in the north, Mr. McComb be-
lieves.
That this state and city have never been adequately
advertised is the impression conveyed by Mr. McComb,
who expresses surprise that leaders here and through-
out the state do not at this time seek an arrangement
with the railroads to make attractive excursion rates to
Florida that would attract hundreds of thousands of
new visitors here this winter.
This is the second visit this winter Mr. McComb has
made to St. Petersburg, which is the city of his choice
for a winter home. In a tour of the city with J. B.
Thomas, high points in St. Petersburg's developments
during the past year were observed by Mr. McComb and
Mr. Doty, a New York banker.


FLORIDA

(Pensacola Journal)
George Matthew Adams, one of the country's best
known authors, writing of Florida, says he likes to
think of this state as the "thumb of the United States,
and as the years accumulate the people of the United
States are going to realize how important this thumb is."
He is accurate in his evaluation of Florida, for be-
yond doubt, advantages are possessed here in climate,
harbors, agricultural possibilities and results that can
not be found anywhere else in the country. Not only
is Florida destined to be the playground of half of the
country and much of the world, as Mr. Adams suggests,
but it is going to be developed as one of the greatest
agricultural areas in the country if not greatest. Marked
progress already has been made in this direction.
"I meet those who haven't mean enough words to say
about the state and those who have no words adequate
to express their love of it," he writes. "I like it be-
cause it spells opportunity and gives so much to health
and openness of mind.
"Florida is in the making, and everything has its faults
in such transition.
"This space is too small in which to sing of the opror-
tunities all Florida holds for men and women. Its hid-
den wealth is yet to be mined. But it has an unwritten
motto: 'Abandon all care who enter here.'


Review 15


"The business man who comes here has plenty to
attract his attention. And he is so far from home that
he can actually rest and go back bigger and better,
ready for larger tasks with a body refreshed and rebuilt
from the sunshine and stimulation of the blue sea.
"If I were asked to rename this state, or rather to
give it a personality other than that which it has, I
would refer to it as Dr. Florida! Florida doctors folks
up-makes them well and strong through its marvelous
climate.
"I get inspiration from the increasing number of farms
and groves that echo so much of peace and plenty, as
well as of contentment of mind.
"The United States should be very proud of its 'Thumb'
for it is so necessary to its growth and happiness as a
nation."


TAMPA TRIBUNE PURCHASED
(Clearwater Herald)
The Tampa Tribune has been sold by the syndicate
which purchased it last year from Col. W. F. Stovall, to
S. E. Thomason, former vice president and general man-
ager of the Chicago Tribune, and John Stewart Bryan,
owner and publisher of the Richmond News-Leader. The
sale price is reported to be around $900,000, with the pur-
chasers assuming all liabilities, including further pay-
ments to Colonel Stovall.
As general manager of the Chicago Tribune, Mr. Thom-
ason must necessarily be a shrewd business man, capable
of judging present conditions and analyzing the field to
determine future possibilities. The same is true of Mr.
Bryan, who has successfully operated the News-Leader.
Their coming to Florida then, and spending this im-
mense sum of money for a newspaper on the west coast
of Florida is a healthy indication of the basic sound-
ness which these two men have found in this region.
Their purchase becomes added proof for the timid that
sound business in this region faces the future with a
guarantee of greater safety.
The ,Clearwater Herald is happy to be able to welcome
these two able publishers into a fertile field.


GREAT ERA OF GROWTH IS SEEN FOR
SOUTH

National Business Men's Committee on Agriculture Makes
Important Survey.

WITNESSES TELL OF CONDITIONS

Farmer Hard Hit but Industrial, Commercial and Finan-
cial Condition Good.

(Times-Union)
Atlanta, March 5-(AP).-A great era of industrial and
commercial development in the South is forecast by
members of the national business men's committee on
agriculture who held hearings in Atlanta Friday and
Saturday to learn of farm and business conditions in
this territory.
Five eminent American business authorities heard
more than a dozen witnesses tell of conditions here and
after the conference the members were highly optimis-
tic over conditions.
"While the farmer has been hard hit by general de-
pression of the agricultural industry in the South, gen-
eral industrial, commercial and financial conditions of









16 Florida Review


the section is good," one of the members of the com-
mittee said.
Business Experts
Business experts who were here for the conference,
sponsored in all sections of the United States by the
national industrial conference board and the Chamber of
Commerce of the United States were John Stuart of
Chicago, president of the Quaker Oats Company; A. F.
McKissick of Greenville, S. C., of the Alice Mills; Mag-
nus W. Alexander of New York, president of the indus-
trial board; E. M. Herr of New York, president of West-
inghouse Electric and Manufacturing Company, and
Frank D. Graham of Princeton University, economic ad-
viser of the commission.
Mr. McKissick said the general condition of the tex-
tile industry was good and Mr. Herr was very optimistic
over present and potential hydro-power development in
the South as an aid to agriculture and commerce.
"Business in the South, while of necessity curtailed
by decreased earnings on the farm, is generally good,"
Mr. Herr said. "Hydro-electric power development will
bring more industries to the South and afford a greater
opportunity to diversify agricultural and industrial ac-
tivity. This ultimately will bring general prosperity.
"Although the agricultural situation has not been so
very good, it will recover, as it always has done," Mr.
Herr said.
Mr. Alexander spoke cheerfully of conditions, and of
the excellent co-operation the members of the committee
have received in Greenville and Atlanta, the first cities
visited by this contingent.
Hearings Elsewhere
"Similar hearings are being held in all parts of the
country to find out what the agricultural conditions are
and in what respect they might be improved," Mr. Alex-
ander said. "We have heard farmers, farm leaders,
railroad officials, business executives and educators. At
the end of the tour the committee will formulate its
ideals and issue a report in the summer in which defi-
nite recommendations for the relief of the farm situa-
tion will be made.
"The research means two things. First, it shows that
the business man realizes the farm problem is his prob-
lem as well as that of the farmer. Second, there is the
hope of helping agriculture in a sound business way, in-
stead of by political activity," Mr. Alexander said.
Among the witnesses heard in Atlanta were Clark
Howell, editor of the Atlanta Constitution; C. A. Cobb,
editor of the Southern Ruralist, a farm magazine; B. L.
Bugg, president of the A. B. and A. railway; E. Rivers,
president of Atlanta Joint Stock and Land Bank; A. M.
Baldwin, president of the First Joint Stock and Land
Bank of Montgomery, Ala.; J. E. Connell, president of the
Georgia Cotton Growers' Association. C. O. Moser, presi-
dent of the American Cotton Growers' Association; H.
E. Hastings, president of a seed firm.


IMPROVEMENTS IN NEXT 10 YEARS WILL
EXCEED ALL HOPES

Great Country to Be in, Not from, Coast Line Men Are
Told.
(Tampa Tribune)
Improved business conditions and development along all
lines within the next 10 years, in the South generally
and in Florida particularly, that will exceed all hopes


and expectations, were forecast last night by Samuel
M. Vauclain, of Philadelphia, president of the Baldwin
Locomotive Works, in an address before a group of At-
lantic Coast Line railroad foremen and heads of depart-
ments assembled for a get-together dinner in the Tampa
Terrace hotel.
Mr. Vauclain, who has a winter home in Clearwater,
came from that city especially for the dinner, saying
he felt that he should have been invited as a member of
the Coast Line staff since he had been "making loco-
motives for that railroad 45 years."
James Grant, shop superintendent, presided and acted
as toastmaster, introducing Mr. Vauclain as the greatest
locomotive builder in the world.
Discussing railroads generally, Mr. Vauclain said Ameri-
ca had the finest railroad system in the world and he
gave the roads credit for a very large share in the
marvelous growth of the country. Discussing the Atlan-
tic Coast Line particularly, he said it always had been
a leader in developing the southern section of the country.


FLORIDA WINTER MONEY CAPITAL, SAYS
SHIP HEAD

Clyde Steamship Company Official Confers with Branch
in City.
(St. Petrsburg Times)
"Florida is the winter financial center of the country,"
is the opinion of Wendell P. Colton of New York City,
general advertising manager of the Clyde Steamship com-
pany and the Mallory Steamship company, who was in
St. Petrsburg Friday for a brief time in conference with
Arthur W. Pye, passenger traffic manager of the lines,
who with Mrs. Pye has been staying for a week at the
Viney Park hotel. Mr. Colton is in close connection with
the passenger departments of the transportation lines and
the time here was spent in conferring with Mr. Pye re-
garding further developments as well as "seeing St.
Petersburg."
To Extend Service
"Have been visiting in all parts of Florida," continued
Mr. Colton. "On the east and the west coast there
are a very large number of prominent men and, while
ostensibly they are here on pleasure, at the same time
they are doing some of the nation's most important busi-
ness. The transportation lines are doing very exceptional
business at the present time. The service will be ex-
panded considerably with the operation of the new
steamer, the Iroquois, which is the fastest, the largest
and the finest steamer owned by American lines."
Mr. Colton's object in Florida is to travel over the
routes and visit the cities which are advertised so ex-
tensively by the two transportation lines. In reply to a
question regarding the Clyde line's future development in
Florida, Mr. Colton said that the service would be ex-
panded as rapidly as new ships are built and proper
equipment is added. The Clyde line is watching every
port in Florida and every official is interested in the
entire state.
"The Clyde line has been unfaltering in its faith in
Florida," Mr. Colton said. "The maximum service has
been maintained regardless of business conditions. It
is interesting to note that the transportation lines spend
more than a quarter of a million dollars a year in ad-
vertising and that the state of Florida comes in for a
goodly share of that."




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