PUBLISHED SEMI-MONTHLY B
BUREAU OF IMMIGRATION, DEPARTMENT AIFr
TALLAHASSEE, FLORIDA 4'4 Sc.
Vol. 1 December 6, 1926 No. 13
With the certainty that Florida is going to rapid-
ly develop her cattle industry, once the cattle tick
is wiped out, there comes up the matter of perma-
nent pastures. A pasture that is to be worth keeping
for years cannot be made in a day. The man who
plans to keep live-stock in future years should start
his pasture even ahead of his herd.
Good as they are for range purposes, Florida's
natural pastures are susceptible of great improve-
ment. We cannot expect to finish cattle to the very
best advantage on the native grazing grounds of
Here and there we see a good farmer who is be-
ginning the work of taking his farm lands not needed
for other crops and establishing on them a sod that
will carry more and better cattle per acre than they
have known before.
Not long ago we had the pleasure of visiting a
farmer in Madison county who has learned well the
ways and means of securing a good, permanent pas-
ture. We refer to Mr. A. Strickland, whose farm is
Three years ago Mr. Strickland decided to try his
hand at the problem of supplying better grazing for
his cattle. Today he has five acres of splendid grass
-some of it half knee high-and on it grazes some
of the very best Guernseys in the South. Both herd
and grass arc a source of pride and profit to Mr.
Strickland. But he says he could not have the fine
herd today if he had not provided the pasture three
years ago. They are inter-dependent and naturally
go together. Acting under the guidance of Prof.
John M. Scott of the University, Mr. Strickland set
aside five acres, carefully prepared it and sowed the
following mixture of seed:
20 pounds Dallas grass.
15 pounds Lespedeza.
30 pounds Carpet grass.
10 pounds Bahia.
Total 75 pounds.
This made a sowing of 15 pounds per acre for each
of the five acres. While this proved to be a good
stand, due to the fact that it spread, Mr. Strickland
nevertheless would advise a sowing of 25 pounds
per acre instead of the 15 he used. This idea of a
perfect stand from the first seeding is indeed a very
sound one. The large seeding will guarantee the
farmer, against "bald spots" in his field later on.
Most farmers have a tendency to stretch a few seed
over much land, thus inviting weeds and lowering
both the quantity and quality of the grazing. Such
a practice is a grave mistake. Far better to properly
prepare and abundantly seed the land at first than
to be stingy with either labor or seed and later suffer
disappointment at lack of results. A perfect pasture
is a thick carpet of grass, completely hiding the
ground, whose network of roots holds moisture and
defeats drouth and whose lush growth will afford
full satisfaction to the animal grazing upon it. The
steer that roams over a large area before satisfying
its appetite will not make the gain in weight it
should; neither will the cow which is forced to wan-
der over ten acres to eat her fill, do her best at
filling the pail at milking time.
The cost of a good pasture need not be prohibitive.
A mixture such as Mr. Strickland advises can be
bought for $6 to $8. It will always prove immeas-
urably better to have an initial expense of seven,
eight or even ten dollars for seed per acre, with the
assurance of a really good pasture, than to skimp
the seeding to save a few dollars and run the risk
of partial or total failure.
A good thick sod, once well established, will im-
prove with age. In England it is said that they
have pastures hundreds of years old, giving abun-
dant grass for the dairy and beef herds which are
the pride of that country.
Not only do the fine old pastures yield a sure in-
come in milk and beef but they command the ad-
miration and love of mankind. Through all history,
men have cherished poetic sentiment about their
pastures. King David touched this note in the
Twenty-third Psalm in saying: "He maketh me to
lie down in green pasturess" Senator John J.
Ingalls of Kansas wrote a masterpiece on the sub-
ject of "Grass,' so rich in truth and universal feel-
ing that we print it in full below. Every man in
Florida who wants to see his state develop into a
land of fine herds should read it and absorb the
sentiment it breathes.
Next in importance to the divine profusion of
water, light, and air, those three great physical facts
which render existence possible, may be reckoned
the universal beneficence of grass. Grass is the
most widely distributed of all vegetable beings, and
is at once the type of our life and the emblem of
our mortality. Lying in the sunshine among the
buttercups and dandelions of May, scarcely higher
in intelligence than the minute tenants of that mimic
wilderness, our earliest recollections are of grass;
and when the fitful fever is ended, and the foolish
wrangle of the market and forum is closed, grass
heals over the scar which our descent into the bosom
of the earth has made, and the carpet of the infant
becomes the blanket of the dead.
As he reflected upon the brevity of human life,
grass has been the favorite symbol of the moralist,
(Continued on page 5.)
2 Florida Review
GREAT MEN GIVE THEIR IMPRESSIONS OF
FLORIDA AFTER THE STORM
Three great men, each following a different vocation
and each in a position to view Florida at an angle not
possible by the other, have given their impressions of
"Florida After the Storm." Articles by each appear in the
November issue of Review of Reviews. They were re-
quested by Dr. Albert Shaw, who says that with a desire
to inform readers regarding conditions and prospects in
the stricken areas, as surveyed several weeks afterward,
the Review of Reviews solicited contributions from the
Leading men of affairs in Florida.
Richard Hathaway Edmonds, of the Manufacturers Rec-
ord, who has taken up the cudgel more than once in behalf
of Florida to refute libelous and untruthful attacks on the
state, and who is viewed as one of the South's ablest edi-
tors and publishers, declares that "no American city or
state has ever met with a serious disaster that it did not
emerge therefrom as a greater city or greater state. Pre-
eminently will this be true of Florida," continues Mr. Ed-
monds. "The loss of life and of property in the hurricane
which struck a narrow belt of Florida-covering about 500
square miles out of a total of 54,000 square miles of land-
was much less than the reports indicated."
"Outside of the Miami section, the two towns of Clewis-
ton and Moore Haven and the city of Fort Myers, of about
5,000 population, the territory affected was practically un-
developed wilderness," says Peter O. Knight, lawyer, busi-
ness man and banker. Mr. Knight was in Europe when the
storm occurred and he read the greatly exaggerated report
of death, desolation and destruction. He hurried home to
find the damage negligible, excepting to the four places
named, and a ten per cent damage to the citrus industry.
After recounting the various resources, industries and
wealth, Mr. Knight very truly remarks: "The me Florida
is still here with its magnificent resources, its wonderful
climate and its geographical position. It is the Riviera of
America and always will be, within twenty-four hours or
less of eighty millions of prosperous people, and the same
conditions that have developed and produced Florida so
rapidly within the past few years will cause a greater and
more permanent Florida to be developed in the future."
Barron G. Collier, head of probably one hunred industries
in this country, a business genius who has accumulated
millions upon millions and who owns vast tracts of land in
Florida, gives his impressions in a manner characteristic
of a dominant factor in the business world. He says: "I
stand with Governor Martin in his attitude that the whole
state should not be pictured as a victim of calamity be-
cause Miami and Moore Haven were unfortunate enough
to lie in the path of the storm. These disasters to par-
ticular sections did not affect Jacksonville or Tampa or
many other large cities of this great state.
"When the Galveston flood occurred," continues Mr.
Collier, "it was spoken of and recognized as the Galveston
disaster. There was not the slightest intimation that the
whole state of Texas was in ruins. This same attitude
marked the San Francisco earthquake; the Charleston
inundation; and any number of other occurences of a simi-
"While I am sensitive to, and sincerely deplore, the mis-
fortune which was Miami's and Moore Haven's, I join
Governor Martin in his just and strong condemnation of
those who use the misfortunes of two cities to injure a
whole commonwealth. My faith in Florida is built upon an
intimate knowledge of the splendid character of her people
-their bold pioneering spirit-their refusal to allow any-
thing to stem their determination to show that Florida
in truth is the garden spot of the world. It is this spirit
which today, even as I write, is working wonders in Miami.
Such reconstruction as was necessary is already under
way and Miami is building on a firmer foundation than
The articles by these three men, appearing in the Re-
view of Reviews, a magazine of world-wide circulation,
should go a long ways towards correcting the impression
that seems to exist throughout the country that all Florida
has been temporarily stunned by the disaster which in
reality damaged only one small section of the east coast.
Florida owes Dr. Shaw a debt of gratitude for his endeavor
to be fair and present the truth about Florida in his
STATISTICS SHOW FLORIDA'S TRUE BUSI-
Financiers of Nation Have Only Praise for Bankers of
Statistics mean little to many people, but to the careful
observer they tell all. When one quotes statistics about
Florida, covering the last two years, doubting Thomases
are always encountered. Because Florida has made bank-
ing, building and business figures do things never before
accomplished. The kaleidoscopic business upheaval has
transcended anything of its kind ever before recorded and
to those not on the ground the story seems impossible.
Florida was re-discovered just a few years ago. True,
Florida's great wealth, her wonderful sunshine and incom-
parable climate have always been here, but had lain dor-
mant. Then came new capital, new industries and new
winter visitors. Fine highways were constructed, new
hotels erected and a flood of investors followed.
Some Near Sighted
Unfortunately, many who were not far-seeing came at
that time. They were easily persuaded to purchase prop-
erty which was not desirable for their speculative purposes.
The "binder boys" reaped a rich harvest and then when the
day for second payment came due the property had not
been re-sold and the speculator was caught "short."
Fortunately the banks of the state did not enter into the
wild speculative spirit. Therefore the temporary lull in
business did not affect them. The banks that did close
were small ones connected with a chain of banks with
headquarters in Atlanta and their closing followed the
failure to collect money loaned in the state of Georgia by
the trust company behind the chain.
Credit to Bankers
Reports from nationally known financiers who have
studied the Florida situation reflect great credit on the
bankers of the state. Words of high praise have been
uttered regarding the manner in which general money
conditions have been watched and disaster forestalled.
And this praise has been given to men who have no selfish
interests but are guided by the rules of sound business.
They know that Florida is fundamentally sound; that
Florida's sun still shines; that her wonderful climate still
exists; that so long as the snow flies in the North thou-
sands of people will flock to her and continue to make this
the winter playground of America.
You can't kill a state with such wonderful roads and
highways. You can't kill a state with hundreds of millions
invested in fine hotels and lovely apartments. You can't
kill a state which is being developed and backed by big
trunk line railroads which are constantly enlarging and
improving their facilities. It just can't be done.
(Continued on page 5.)
Florida Review 3
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Nathan Mayo..........................Commissioner of Agriculture
T. J. Brooks..................Director Bureau of Immigration
Phil S. Taylor............................................... Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
Vol. 1 December 6, 1926 No. 13
SUB-STATION OF BIG POWER COMPANY
Only Few Gaps To Be Built to Bring Transmission Line of
Company to Pensacola. Cheap Power Will Be Great
Incentive Towards Manufacturing Plants Locating in
With the big sub-station of the Alabama Power Company
north of Pensacola rapidly nearing completion, and trans-
mission lines of the company erected from Flomaton to
Pensacola, with exception of only a few gaps in the con-
necting links, power from the great Muscle Shoals plant
will be available before the first of the year, according to
official statements this morning.
For months crews of the Gulf Power Company, auxiliary
of the Alabama Power Company, have been working from
both ends, one coming south from Flomaton to meet crews
going north from a central station between this city and
the Alabama sub-station, and other crews working to and
from Pensacola, to the central point.
Officials of the Alabama Power Company have announced
that the sub-station should be completed by December 1,
and power should be available by the first of the year.
Contests Hampered Work
For a while construction work was interfered with be-
cause of some difficulty experienced in securing rights-of-
way, and in order to adjust these difficulties, a number of
condemnation suits were brought and rights granted by the
courts through these properties.
In speaking of the hydro-electric power which will soon
be available in this section of Florida through the service
of the Alabama Power Company, a business man whose
large interests are closely identified both with Birmingham
and Pensacola, said today that Pensacola will yet rival and
probably surpass Birmingham in population and develop-
"In Alabama announcement has just been made of a
million-dollar factory for the manufacture of cotton fabric
to be used in automobile tires. Many such industries are
springing up in the South where there is ample hydro-
electric power. When Pensacola and Escambia county can
offer ample power to industry and agriculture, this city will
make the same rapid advancement that is found wherever
hydro-electric power is available."
The Alabama Power Company has been very conservative
in announcements in connection with the development pro-
gram to be inaugurated in this section of Florida, but it is
known that the company has made a very comprehensive
survey of this entire section and its possibilities of both
industrial and agricultural development.
At the location of the power sub-station north of Pensa-
cola the mammoth towers and the concrete and steel build-
ing, with the tented city of workmen engaged in construc-
tion gives evidence of the way in which work is being
rushed, in order that by the first of January hydro-electric
power may be available for this city and section.
POWER FIRM ADOPTS $5,000,000 BUDGET TO
BUILD IN FLORIDA
Directors Exceed Appropriation Requested by State Man-
ager. Eastern Financiers Hold More Confidence in
Future than Is Shown at Home.
DeLand, Nov. 3 (Tribune News Service).-R. A. Jones,
vice-president of the Florida Public Service Company with
headquarters at Orlando, was the principal speaker at the
weekly meeting of the Luncheon Club here and announced
his company had appropriated $5,000,000 for improvements
in Florida during 1927.
"I feel," declared Mr. Jones, "that the people outside of
Florida have more confidence in the future of this state
than many of you here. I find there is more pessimism in
Florida than there is in any other section of the country;
and it is all wrong. It is true that some of us boosted too
strong last year or went in too deep; some expended too
much enthusiasm at that time and have lost heart when
things are not continuing at the rapid pace of a year ago."
He told of his last visit to New York, where he attended
a meeting of the directors of his corporation. Realizing
he said, that he had far exceeded the budget allowed last
year, when the company invested more than $5,000,000 in
public utilities in Florida, Mr. Jones said he was timid
about asking for a further appropriation of $3,600,000 for
expansion during the coming year. He was surprised, he
said, when he was advised that the directors held great
faith in Florida and authorized him to make even greater
In the matter of a gas plant for DeLand, Mr. Jones said
his company would install one for operation by Sept. 1 of
next year, if the citizens wished it.
PEORIA CREAMERY COMPANY LOCATES
PLANT IN ORLANDO
The Peoria Creamery Company of Illinois, Inc., is another
institution which has shown its faith in Florida, having
organized the Peoria Creamery Co. of Florida, Inc., March
1, with headquarters at Tampa.
They have now completed the installation of their own
permanent cold storage equipment at an approximate cost
of $3,000, solely for the purpose of storing and marketing
their products in Orlando and trade territory served by
Orlando and within sixty days expect to triple their present
force of trucks serving this district.
The storage plant is located on the A. C. L. tracks and it
is their intention to receive carload shipment direct from
their large manufacturing plant in Peoria, Ill.
Some of the products distributed by the Peoria Creamery
Co. of Fla., Inc., include the well known Peoria Creamery
butter, also Peoria select eggs and Peoria milk-fed poultry.
All the above products are packed in the home plant at
Peoria, Ill. In addition they are distributors in this terri-
tory for Gelfand's mayonnaise and relishes, also Kraft's en-
tire line of package and bulk cheese.
A. F. Perrin, general manager of Florida district, has
been connected with the Peoria Creamery Co. of Ill., Inc.,
for eight years. W. F. Robson is in charge of local dis-
4 Florida Review
GREAT MILK EXPERT SAYS SUWANNEE
COUNTY 0. K. FOR DAIRYING
The Democrat has received a very interesting letter from
J. D. Nichols, the former Ohio dairy expert, now of Eustis,
Fla., who visited Live Oak two weeks ago, for the purpose
of examining the dairy possibilities of this county, as he
expects to help locate a colony of good dairymen from Ohio
in North Florida. While here he was entertained and piloted
by his friend, C. W. Williams, secretary of the Suwannee
County Chamber of Commerce, who formerly resided at
Eustis. Mr. Nichols, by the way, was president of the
Ohio Milk Producers Organization for five years from 1905
to 1910. He also was president of the International Milk
Dealers Association which comprised all of the large deal-
ers in the United States and Canada from 1906 to 1913. So
when in the following letter he says that dairying is a good
venture in Suwannee county his words carry great weight.
Eustis, Fla., Oct. 16, 1926.
Live Oak, Fla.
The writer having spent a life in the North in the dairy
business from the standpoint of producer and manufacturer
and distributor, was very much pleased with the oppor-
tunity of driving over Alachua, Suwannee and adjoining
counties, and I am surprised that you have not got more
of a dairy industry in your section of this worthwhile
State. The dairy farms that I had the pleasure of visiting
are producing a clean, wholesome product and they are
producing this milk cheaper than it can be produced in the
northern states. I make this statement fully believing that
it is a fact. In the first place, the cost of buildings in
which to house your cattle, owing to the climate, is not
to exceed 25 per cent of what it would cost to build build-
ings to properly house dairy cows in any of the milk-pro-
ducing states of the North, the Central West and the West,
and, furthermore, your cattle are pastured practically
twelve months in the year and with the grasses which I
saw growing on the farms that I visited, you can soil feed
your cattle cheaper than you can in the North. Owing to
the lateness of my visit through your section, it was not
for me to see the tonnage of ensilage growing on your
farms. However, from the statements of the people who
had filled silos, it was apparent to me that your lands were
capable of producing very satisfactory crops of ensilage,
and I know that there is no question about a market for
your product. With the fast growing cities of the State of
Florida, every quart of milk that it is possible to produce
in this State will find a ready consumer for at least eight
months of the year. I am at loss to understand why the
growers of citrus fruits and the growers of vegetables and
especially the growers of cotton will spend their time and
their efforts to grow crops of their liking and will put
these crops through the hands of brokers or commission
men and pay a high freight rate to get their crops to mar-
ket and then will take the little revenue which they have
received for their labor and will send it up to Michigan or
Wisconsin for butter, cheese and condensed milk, paying
the producer, the manufacturer, the jobber, a profit on their
investments, and paying the railroads for drawing that
product down to your worthwhile community, when they
can produce their dairy products as cheap or cheaper than
they can be produced in any northern state.
The old dairy cow does not worry much when the ther-
mometer drops down to 25 or 28 degrees of temperature.
The boll weevil doesn't annoy her a great deal and every
year that you keep the dairy cow on your land the more
productive that land becomes and you can each year add
to the number of cows in your herd. There is no question
in the mind of the writer but what a large portion of the
State of Florida will ultimately be a livestock state. The
writer hopes at no distant date to be able to visit your
community when I hope to be able to spend more time and
make a more thorough study of the dairy possibilities of
your section. I am pleased to say that my brother-in-law
and at least one other live wire are coming down here in
about thirty days and we may get to see you.
Very respectfully yours,
J. D. NICHOLS.
PERRY WILL ENTERTAIN BIG DEVELOPMENT
(Palm Beach Post)
Perry, Nov. 7.-Plans for entertainment of the biggest
crowd that ever has visited this city are in process of
arrangement by the Perry chamber of commerce, Kiwanis
club and citizens generally, when special trains conveying
about 600-stockholders of the Florida West Coast Develop-
ment Company arrive here on December 9. The trains are
to be met by a brass band and at least 125 automobiles, and
the stockholders and members of their families will be
taken for a tour of Perry and parts of Taylor county as far
north as Boyds and as far south as Hampton Springs.
MARTIN GETS TON OF SWEET POTATOES
FROM TWO TEN-ACRE ROWS
One ton of sweet potatoes to two rows across ten acres
is the mark set by B. F. Martin, local grower, for other
potato growers to shoot at. The first two rows of April
potatoes that Mr. Martin harvested last week netted 2,060
pounds of potatoes. He has harvested another two rows
this week and with two sacks still to be weighed as this is
written the total is 1,865 pounds and the two remaining
100-pound sacks are expected to carry the weight to 2,100
pounds as they run more than 100 pounds to the bag.
Mr. Martin brought the First Trust Bank one specimen
that weighed more than nine pounds and he brought The
Sun two this morning, one weighing nine and a quarter
pounds and the other seven pounds.
The slips were planted last April between rows of citrus
trees in the Martin grove.
STEAMER HERE WITH MILLION-DOLLAR
Shipment is Double That of Any Previous One. Vessel One
Of the Largest Tankers Afloat.
Four million gallons of gasoline and kerosene compose.
the cargo of the American tanker W. W. Mills, owned by
the Pure Oil Co., which is now discharging this immense
cargo into the storage tanks of the Sherrill Terminal Com-
pany. The cargo has a valuation of more than $1,000,000.
The Mills came from Smith's Bluff, Texas, where the
main refining plant of the Pure Oil Co. is located. Her
cargo is double that of any previous vessel ever to enter
this port, and she has the record of being the largest
steamer of her cargo to Pensacola.
Measurement of gasoline and kerosene, when handled in
tankers, is not by gallons, but barrels. According to bffi-
cials of the Sherrill Terminal Co., the aggregate cargo so
measured reaches 75,000 barrels of gasoline and 10,000
barrels of kerosene.
The Mills will be discharged within a few days and will
proceed on the return trip to Smith's Bluff for another
Florida Review 5
(Continued from page 1.)
the chosen theme of philosopher. "All flesh is
grass," said the prophet; "My days are as the
grass," sighed the troubled patriarch; and the pen-
sive Nebuchadnezzar, in his penitential mood, ex-
ceeded even these, and, as the sacred historian in-
forms us did eat grass like an ox.
Grass is the forgiveness of Nature-her constant
benediction. Fields trampled with battle, saturated
with blood, torn with the ruts of cannon, grow green
again with grass, and carnage is forgotten. Streets
abandoned by traffic become like rural lanes, and are
obliterated. Forests decay, harvests perish, flowers
vanish, but grass is immortal. Beleaguered by the
sullen hosts of winter, it withdraws into the impreg-
nable fortress of its subterranean vitality, and
emerges upon the first solicitation of spring. Sown
by winds, by wandering birds, propagated by the
subtle horticulture of the elements which are its min-
isters and servants, it softens the rude outline of the
world. Its tenacious fibres hold the earth in its
place, and prevent its soluble components from wash-
ing into the wasting sea. It invades the solitude of
deserts, climbs the inaccessible slopes and forbidding
pinnacles of mountains, modifies climates, and deter-
mines the history, character, and destiny of nations.
Unobtrusive and patient, it has immortal vigor and
aggression. Banished from the thoroughfare and the
field, it abides its time to return, and when vigilance
is relaxed, or the dynasty has perished, it silently
resumes the throne from which it has been expelled,
but which it never abdicates. It bears no blazonry
of bloom to charm the senses with fragrance or splen-
dor, but its homely hue is more enchanting than the
lily or the rose. It yields no fruit in earth or air,
and yet should its harvests fail fo'r a single year,
famine would depopulate the world.
Extract-JOHN J. INGALLS.
SIX MILLION FOR SIX MONTHS
Although there was never yet a popular tax levied, it
could be said that the tax collected on gasoline sales in
the United States comes the nearest to being popular of
any. The people using gasoline for the operation of motor
cars understand that the money collected at the filling
stations in excess of the regular price of the fuel is to be
used for the betterment of road conditions, and they pay
it without argument. The tax in various states ranges
from one cent to five cents a gallon, and the average con-
sumer figures it off as a necessity and goes his way. Of
course the tax amounts to considerable in a year, even for
those who only use a car for pleasure and perhaps do but
little driving-but there are very many gasoline buyers who
use quantities of the fuel and they pay a proportionate
amount of the tax which amounts to considerable.
Figures just given out by the United States Department
of Agriculture show that Florida is second in the list of
states for amount of revenue collected through the gasoline
tax. During the six months which closed June 30 the tax
collected in Florida amounted to $6,197,421. California
topped the list with more than seven million dollars, but
the next highest record, following Florida, was made by
Ohio with $5,968,232. Pennsylvania was fourth with collec-
tions of $5,252,410. The collections in the United States
for the period indicated amounted to $84,939,373, which was
certainly a considerable sum. Of this amount $54,981,677
went to the state highway departments and the remainder
was used in state and county road matters in several ways.
There is no doubt as to the expenditure of the money for
the betterment of highway conditions, and that is why that
is highly satisfactory to those who pay the-tax.
There are four states in the Union which do not levy a
special tax on gasoline, Illinois, Massachusetts, New Jersey
and New York, and an enormous amount of the fuel is
used by them. In the states where the tax is collected,
three and a half billion gallons of gasoline were sold, with
the tax added. The four states where no tax is collected
were estimated to have used about 856,450,000 gallons.
This would indicate the total use of gasoline as fuel for
motor cars at nearly four and a half billion gallons, a very
large figure, yet constantly increasing.
The figures supplied by the department of agriculture
indicated a total registry of motor vehicles during the first
six months of 1926, of 19,697,832 and the average consump-
tion per car is placed at 225 gallons for the period. The
plan of taxing the gasoline used in motor cars as a means
of producing revenue for road construction and repair was
put in operation in 1919, and only four states took up the
idea at first. Later forty more states decided to use this
method of getting some of the road money needed, and it
is proving excellent.
Florida's high stand among the states in the amount of
collections is not altogether on account of the great num-
ber of cars operating here, but also on account of the rate
of tax, which is higher than in most states. There is, how-
ever, a very large state registry and a very large number
of foreign cars operating in the state, particularly in winter.
The average tax is 2.39 and in Florida the charge is four
cents. One Southern state places the tax at five cents.
The tax is paid promptly, and the expenditure of the tax
money is generally approved.
STATISTICS SHOW FLORIDA'S TRUE BUSI-
(Continued from page 2.)
Money for Workers
To the calamity howler the bankers of the state are
truthfully saying that the day of the easy dollar has
passed. Money is to be made in Florida every day, but it
is the worker who will make it, not the man who is content
to sit in the shade and grumble about conditions as he
waits for someone to come up and drop the money in his
Florida is entering a new day of prosperity. Her banks
have big deposits, her state government has nearly $20,-
000,000 in reserve without a cent of debt. The sound of
the hammer and saw is heard on every side and a feeling
of confidence and pride is noted everywhere.
To those who doubt Florida, an invitation is extended
to pay her a visit. Walk on her wonderful beaches, breathe
the invigorating air, drive over miles of wonderful roads
and look at prosperous farms and mines, fish in her hun-
dreds of lakes, stop at her luxurious hotels and then talk
with her bankers. Then the true story of Florida will be
learned and new citizens be made for the wonderful flower
state.-Lake Worth Herald.
Tuesday a shipment of gophers was made to one of the
big restaurants of Jacksonville, the first shipment of this
kind we have any record of. The "land turtles" are numer-
ous in this section, and if patrons of Jacksonville restau-
rants enjoy "turtle" soup Bradford county can supply the
FLORIDA INDUSTRIAL REVIEW
(New Port Richey Press)
Confidence as to the substantial character of present
prosperity in the United States, and the prospects for its
continuing, was expressed at the recent convention of the
American Bankers Association.
Everglades-Work resumed on construction of Tamiami
Trail in Collier county.
Eustis-Contract let for construction of new city hall.
Mount Dora-Highland Avenue bridge being constructed
by Atlantic Coast Line Railroad, nearing completion.
Leesburg-$10i,OO; Baptist church to be erected at High
and 13th streets.
St. Cloud-New institution, Citizens State Bank of St.
Cloud, with capital of $25,000, to open here.
Pensacola-Bids requested for construction of bridge
across Bayou Chico.
Fernandina-New road under construction between Fer-
nandina city limits and ocean beach.
Fort Lauderlale-Brevard county to erect $500,000 court-
house and county building.
Clearwater-Work started on Fenway hotel.
Everglades-Inter-County Telephone company repairing
lines in Collier county.
Lake Worth-Work started improving Lake Worth road.
Lake Worth-Building permits issued here during Sep-
tember amounted to $76,150.
Lulu-Addition to be built to school here.
Arcadia-New grapefruit cannery to be erected here.
Pensacola-Municipal dock at foot of Palifox wharf being
Bradenton-Construction on bridge across Manatee river
between Bradenton and Palmetto.
Flagler Beach-Southern Bell Telephone company pur-
(hases local telephone system.
Orlando-$580,000 bonds issued for municipal improve-
Apopka-Recreation center proposed for this community.
Benson Springs-Newv Florida Public Service company's
power station on Lake Monroe, costing $5,000,000.
Ocala-Building permits issued here during first nine
months of year totaled $1,014,356.
Umatilla-Bank of Umatilla to open soon.
Dunellon-Seiboard Air Line railroad to erect passenger
station in Dunellon.
Eustis-Citizens' Bank reopens here.
Live Oak-Contract let for construction of $100,000 new
Stephen Foster Hotel.
Largo-Postal receipts gain 24 per cent in a year.
Eau Gallie-Contract let for $71,000 high school building.
Frostproof-Asphalt paving being laid on city streets.
Largo-Sentinel issues 40-page illustrated booster edition,
with exhaustive review of Pinellas county resources,
achievements, and possibilities.
Flagler Beach-Florida Light and Power company to ex-
tend its high tension line here.
Winter Garden-New Edgewater Hotel to open here soon.
Florida City-Municipal light plant sold to Florida Power
and Light company.
Mt. Dora-Mt. Dora Hardware Co. constructing new ware-
Venice-Rapid progress being made completing $50,000
annex to Hotel Venice.
Bradenton-Contract let for erection of $200,000 addition
to Manatee county courthouse.
Zephyrhills-Work started laying rock base on Zephyr-
hills-Wesley Chaled road.
Melbourne-Work started in South Melbourne laying
sidetracks and spurs for new freight house for Florida
East Coast Railroad.
Hastings-Hastings Power and Ice Company to erect new
power plant here, at cost of $50,000.
Fort Myers-$885,000 bond issue to be voted on for widen-
ing and deepening river channel from Punta Rassa to Fort
Fort Pierce-$280,000 bonds issued for civic improve-
Fort Myers-Florida Light and Power Company expends
$1,134,000 in several cities throughout Florida, during
September for additions and betterments.
Titusville-$2,500,000 bond issues to be voted on in Titus-
ville for building roads and bridges throughout county.
Hines-New postoffice established here.
Ellaville-Hillman bridge across Suwannee river near
here nearing completion.
Live Oak-Contract let for construction of paved road
from Live Oak to Madison.
Melbourne-Florida Power and Light company to expend
$44,870 in improvements and extensions in Brevard county.
Winter Haven-$30,000 business building being erected
on North Third street.
Lakeland-Southern College to build $150,000 Science
Arcadia-Sunny South Packing house, damaged by storm,
being rebuilt at cost of $25,000.
Orlando-Southern Bell Telephone and Telegraph Com-
pany to install dial switching telephone system in this
Zephyrhills-$95,000 bonds to be issued for street im-
Lake City-New white way system to be installed in
this city at cost of $10,000.
MOVE STARTED FOR MORE UNIFORM SYRUP
Uniform Labels-By Using Evaporator Improved Grade of
Products Can Be Secured.
Two interesting items in the syrup manufacturing lines
are, first, a move to be started to secure greater uniformity
of product and a standard label for containers in which
syrup is sold; and, second, the introduction of the power
mill and evaporator into Taylor county syrup manufac-
Roy J. Dorsett, county 'demonstration agent, is especially
interested in getting farmers to have their syrup put into
containers with uniform labels. Mr. Dorsett says it has
been proven that small cans holding one pint or one quart
are the best containers. These should have uniform labels
on them, except that there should be a place for each indi-
vidual syrup-maker to stamp his name.
At present Taylor county farmers lack modern facilities
of syrup manufacturing, but J. Frank King, a progressive
farmer, who lives three miles southeast of the city, expects
to at an early date install a power mill, which will be run
by gasoline. Mr. King will also put in an evaporator, and
with his new machinery will be able to manufacture as
much syrup in three days as he would in four weeks under
the old methods, and this, too, at only slightly higher cost
It is said, too, that by the use of the evaporator, an im-
proved quality of syrup can be made, and while what we
now produce is awfully good, none of us should object to
anything that will improve it. That syrup manufacturing
will soon be greatly increased in Taylor county with the
securing of a more uniform product now -seems certain.
Florida Review 7
SOUTHWARD MOVES THE CAPITAL OF MEN CANNING INDUSTRY WILL PROVE HELP IN
AND MONEY PORT BUILDING
(St. Augustine Record)
Many leading New England men who have gone into the
South with their capital and industries tell the story of
why they left the North for the South, and of their satis-
faction with the change by reason of the better labor con-
ditions, the lower taxation and other advantages which
they have found in the South. These views so freely ex-
pressed, are perhaps the most significant bit of news which
has ever been published in the Manufacturers Record to
indicate the force of the Southward movement of men and
capital for textile operations, because while these state-
ments are largely confined to the textile industry, they
indicate a growing appreciation of the South for industry.
The development of cotton manufacturing in the South
and the rayon industry, and the remarkable growth of the
knit-goods trade are outstanding features of Southern de-
velopment and show something of what the South is al-
ready doing in this industry as a forecast of the movement
under way which is to make the South the dominating sec-
tion of textile manufacturing for the world.
We are particularly well pleased with the vast amount of
information which has been gathered from leaders in the
industry, North and South alike, as to the growing power
of cotton manufacturing in the South and facts connected
therewith.-Reprinted from the Manufacturers' Record.
CANNERY OPERATORS INSPECT SANTA ROSA
COUNTY WITH VIEW OF PROMOTING
PLANT IN MILTON
Brewton Men Accompany County Agent Over Farms.
Prospects for the establishment of a canning plant in
Milton were surveyed Monday by two representatives of
the company which is now operating a canning plant at
Brewton, Ala., and indications are that an attempt will be
made, possibly in the very near future, toward promoting a
plant for Milton.
The visitors interviewed a number of local business men
and made a tour of the county with County Agent J. G.
Htdson to inspect the groves and farms in this vicinity.
Should promotion of a plant for Milton be decided on,
a plant would be erected capable of canning all varieties
of fruits and vegetables.
Snap beans on a Hernando county farm.
(St. Petersburg News)
"Concerted effort on the part of those interested in the
development of the Port of St. Petersburg will make the
huge project a success from a business point of view and
also give the Sunshine City a world of publicity in this and
other countries," said Bernhardt G. Letzring, manager of
the St. Petersburg Storage Warehouse.
"With Florida destined to be one of the greatest agri-
cultural states in the Union," he said, "the large packing
interests will seek locations for their canneries on or near
a port such as there is here in St. Petersburg. The can-
ning industry is moving forward and because of the con-
tinued prosperity in this field of business the chief execu-
tives of some of the largest concerns are beginning to look
to Florida. As soon as the citizens of St. Petersburg real-
ize the importance of huge warehouses and storage plants
being erected in this city the sooner northern capital will
be invested in large industrial plants of the better and
Now that the citrus and vegetable season is opening up
in earnest in Florida, evidences are thus early to be seen
of the large quantities of these things which will go to
waste here. Florida has thrown away millions of dollars
in waste of this sort. As long as she continues as she has
been she will be multiplying waste.
It is disheartening to see the vast quantities of fruit
and vegetables which are left to rot in Florida, practically
all of which might be saved. Not long ago an observant
gentleman from another state remarked to us that he had
seen hundreds of thousands of dollars worth of tomatoes
wasted in Florida which could have been- turned into a
profit by a little effort and at small expense.
It is so in reference to many things.
The remedy for this situation is canneries. The state
should be dotted with them-large and small, until the
wastage here referred to is cut down to a minimum. Like
wise catsup and pickle factories offer profitable fields.
This is an old story. We have told it many times. Others
have done the same. There has been some hearing of -it.
The number of such industries is on the increase, but the
increase is shockingly slow in the face of the advantages
offered. There may be a change some day. There must
be, and because there must be there will be That day
should be speeded on.
What has been said of these products of the field and
grove is also true of the products of the waters. All kinds
of sea foods known to this part of the world are to be
had in abundance from Florida waters. Yet the fact is
that we buy a large portion of our oysters in cans from
other places and there has been hardly a beginning at
transforming the meats of our different fish into foods
for the markets, excepting the comparatively small quantity
of them which is put on sale and shipped in natural shape.
As someone remarked just the other day, Floridans are
foolish to pay freight on space which is occupied in the
cars of the railroad companies by tin cans when they can
ship plate tin into the state at much less cost and manu-
facture it into cans. which can be filled with Florida
Undoubtedly, Florida needs to give very much more at-
tention to canning and pickling and preserving her prod-
ucts than she does. We are committing an economic sin
so long as we persist in the course which has been ours
8 Florida Review
GOOD WORDS FROM OHIO
So little good about Florida comes out of Ohio that it is
a real pleasure to find something like this in the Motor
News, published in Dayton:
"The Florida boom is over. So is the Florida hurricane.
So if you are lucky enough to be able to enjoy a winter
vacation, and Dayton is pretty well populated with people
who are, you can now head the old family bus southward
and be assured of a pleasant time. Real estate sharks will
not be there to fleece you, and hotel and restaurant men,
so reports declare, have learned their lesson and rates are
back to normalcy.
In fact, Florida is becoming stabilized and is offering
residents of the Middle West and East attractions they
cannot find outside of California. And California is too
far removed for residents of this district to ever adopt it
as a winter playground. With hotel and restaurant rates
reasonable, and with everybody out to enjoy themselves
instead of trying to "skin" the other fellow on a real estate
deal, there is no reason why vacations of a couple of weeks
or a couple of months-or all winter if you can afford to
take it-should not regain their popularity, and even be-
come more popular, throughout this section.
"You can now go to Florida to play, and have a good
time. For the Florida real estate boom is over; another
hurricane may not come along for a hundred years, and
the old brass band and whoop-'em-up days of the realty
sharks are past. It's a real winter resort now-the great-
est winter playground in the world."
We hope this will have an appreciable effect in reassur-
ing some Ohioans that Florida is still a good place to visit
and to live.
EXCHANGE CLUB DISCUSSES CANNING FAC-
Mr. Bullen Relates His Experiences in Attempting to
The Exchange club at its noonday luncheon Tuesday had
as its guest Mr. J. Warren Bullen, of Lancaster, Pa., presi-
dent of the Bullen Chemical Co., largest users and manu-
facturers of creosote products in the world. Mr. Bullen
is also interested in canning factories and has a winter
home at Delray.
Mr. Bullen in addressing the club stated that he was im-
pressed with the fact that Florida was on the verge of a
great agricultural and industrial development. He stated
that he came here a year ago and bought property because
of the possibilities here along agricultural lines. At that
time he looked casually into the practicable possibilities
of starting a canning factory here to can vegetables and
fruits. He said that his investigations convinced him that
the time was not ripe as most farmers had quit and gone
into the real estate game. Now that the real estate boom
is over, he thinks that the people will go back to productive
lines and he considers that farming is the state's one best
He outlined the canning factory possibilities and stated
that he would put as much money in one as anyone else,
and he believed that Okeechobee was the logical place for
such an industry, providing that people had gone back to
farming in earnest and that the factory promoters could
be assured of ample acreage being planted each year to
assure ample supplies for canning purposes.
Dr. Sam Sherard assured those present that farming had
showed a wonderful increase here in the past four months,
and illustrated his contention by showing that during the
period the United States agricultural census showed that
there were 49 people actually engaged in farming in Okee-
chobee, while at the present time there were 250 new farm-
ers actually farming in Okeechobee county and more com-
ing all the time. Dr. Sherard showed that only .013 per
cent of the land in this county was under cultivation, but
he predicted that it would ship out this season 100 car-
loads of fruit, 500 carloads of beans and vegetables, and
that within a few years, as soon as the productive qualities
of the land became known, Okeechobee county would ship
out thousands of cars of fruits and vegetables. Dr. Sherard
particularly extolled the fruit land as the best in Florida,
and the freest from disease and insects which attack citrus
Abe Freedman stated that Okeechobee needed a canning
factory and he believed that the business men and farmers
would give such a project every encouragement. C. E.
Simmons related how high the quality of vegetables raised
here is, and told how the erroneous idea got abroad that
muck land tomatoes will not ship well. He claimed that
muck land tomatoes will ship as well as any tomato
on earth if it is properly picked and packed.
FLORIDA'S BEST FARMER
Ralph Stoutamire says in the Florida Grower: "If 1
were called upon to name the best farmer I have ever
known, it is likely that W. G. Tilghman, of Palatka, Put-
nam county, Fla., would get the designation." Mr. Tilgh-
man was born in Maryland 72 years ago and has lived in
Florida since 1884. At first he was in the lumber business,
making a specialty of shingles. In 1917 he began farming
on a tract of thirty acres across the river from Palatka.
To make a long story short, he has been realizing from
$10,000 to $12,000 a year from truck and fruit. Among
other interesting things he told Mr. Stoutamire was this:
"And it's a safe business, this farming is. Why, I'm as
independent as a calf in a shady, green pasture. Not a
worry, for I have learned it can be done and I'm sure to
make a comfortable living. And I can do as I please when
I please. No axe to grind. No land to sell. No pet idea
to make other people believe."-Moses Folsome in Times-
TUNG OIL WILL BECOME IMPORTANT
American Paint Industries Use Approximately $1,000,000
(Vero Beach Press)
Gainesville, Fla., Nov. 5 (INS).-With the holding up of
tung oil shipment from China because of the activities of
pirates on the Yangtse river, American paint and varnish
industries are turning to Florida, the only place in the
world except China where the tung nut tree grows, to get
their supply of oil essential to manufacture of paints and
The American paint industries use approximately $1,000,-
000 worth of tung oil monthly, according to B. F. William-
son, the state's largest producer of tung oil. Florida now
has only 200,000 bearing tung nut trees, most of which are
in Alachua county, and it is estimated that ten million
of these trees will have to be planted immediately if
Florida is to meet the needs of the American paint in-
By the time the first ten million trees are ready to bear,
growers say that it will be necessary to plant an addi-
tional ten million.
Florida Review 9
POULTRY RAISERS REAP GOOD PROFITS, SUR-
VEY OF STATE FARMS SHOWS
Possibilities in Florida Excellent, Expert Finds.. N. R.
Mehrohof, Extension Poultryman, University of Florida,
By N. R. Mehrohof, Extension Poultryman, University of
During the last few months the fact that the name Flor-
ida means something besides real estate to a lot of
people has been made evident by the number of inquiries
which have been coming from places all over the country
regarding the chances for poultry raisers in this state.
Every sort of question is asked, but those most frequent
are about the demand for the products, the effect of this
climate on the birds, and last, but not least, the possible
There can be no question that the opportunities are
splendid. The writer recently completed a survey of the
poultry in the state from the figures given in the agricul-
tural census of 1920 and it is hardly necessary to say that
the next figures will be even more encouraging to the
potential poultryman, considering the tremendous influx
of people into the state. It was found that one egg was
produced per capital every five days, and one pound of
chicken per capital every 61 days. Figures such as these
may lead the wary tourist to bring along the family hen
on the running board. But we are not starving for poultry
products, for other states are taking advantage of the op-
portunity to sell their goods here. It is simply a question
of profits, which might be made here, going elsewhere.
The mild climate of our state, as well as being very pleas-
ant for the poultryman and his family has three distinct
economic advantages as far as the chickens themselves
are concerned. The first is that due to this mildness the
cost of housing is not as great as it is in colder regions;
the second, that green food can be "home grown" practi-
cally every month of the year; the third, that there is
hardly a day when the birds cannot be out on range, and
the famous Florida sunshine is a great stimulant to winter
We are coming now to that interesting, and, to most of
us, necessary question as to what financial return we
can expect from a project of this kind. Of course there
are many different ways of going into the poultry business.
Many people wish to concentrate on that to the exclusion
of all other business. Others wish to combine a flock of
birds with the conduct of groves. Still others have merely
a small or "backyard" flock.
As an illustration of what can be done with a commercial
flock, these figures were taken from a commercial plant in
Duval county. They are for the six months from November
1 to May 1. The plant production during that time was
111 eggs per bird and it showed a profit of about $2.50 per
bird for that period. This flock consists of 650 White Leg.
horn pullets. There are poultrymen in south Florida and
in west Florida who are making anywhere from $2 to $3.50
per bird per year, with flocks ranging from 1,000 to 3,000
Figures (also for six months) taken from a farm flock of
about 150 White Leghorns show a production of 102 eggs
per bird for that period, with a profit of $1.80 per bird.
As for the little flocks-one of about 22 Rhode Island
Reds has a production of 122 eggs per bird with a profit
per bird of about $2.25 for six months.
There are just a few things which the newcomer to
Florida should consider if he plans to raise chickens.
These are: the type of land, its cost, and its nearness to
market. Then if he has good stock, properly managed, he
is ready to reap the harvest in store here for good pro-
gressive poultry raisers.
FLORIDA SHOWS FORTY PER CENT INCREASE
(Vero Beach Journal)
Tallahassee, Fla., Oct. 22-(INS).-Phone messages and
letters reaching the office of the state veterinarian, D,. J. V.
Knapp, from authorities in the corn belt states where an
epidemic of hog cholera is sweeping the herds, asks it
Florida has serums and virus that might be spared to
check the development of the disease in Illinois, Iowa and
Kansas In thirty days after the disaster appears in these
states, Dr. Knapp said, the effort to combat its rapid spread
had exhausted the nation's surplus supply if serum and
virus. Unfortunately Florida is in no position to lend help,
though Florida farmers need have no fear for their own
hogs, says the chief veterinarian.
"There have been 133,233 hogs made immune to this
disease in Florida by inoculation since July 1, 1925," Ur.
Knapp stated, "and a sufficient amount of serum and virus
is contracted for to care for the needs of the state through
the present year but not more than that, and it is available
only as needed in Florida."
"This preventative work was made possible by the ap-
propriation of $50,000 for the biennum, made by the legis-
lature in its regular session, 1925, for the distribution of
free serum, thus continuing a policy established in this
state four years ago."
"This amount, with an additional $20,000, has been spent
in the state since July 1, 1925. Though the total sum is
exhausted, the state has in its employ a sufficient number
of men to answer the call of those farmers who failed to
get the serum and virus while they were available for free
distribution, but who may now purchase their supplies at
contract price, which is far below the current price on
these materials not contracted for.
"This is another result of the far-seeing policy of the
legislature in providing for this work."
Discussing the situation in the corn belt states, Dr. Knapp
pointed out the fact that cholera, like many other diseases,
runs in circles, especially through the corn belt and south.
eastern section of the country, and that unlike the south-
eastern states do not commonly immunize their herds, but
take a chance on them, resorting to inoculation when the
disease made its appearance. This, together with the
unprecedented demand for serum and virus in the face of
the rapid spread of the disease cause 1 the shortage of
A further result of the ravages made by cholera, said
Dr. Knapp, is a drop in the corn market due both to the
loss of hogs by cholera and to the marketing of immature
hogs by farmers who feared to try to carry them. Ordi-
narily these would be held for fall fattening.
When asked what result this might have on the market,
Dr. Knapp said that both the shortage and the early mar-
keting of immature hogs would bring a rising market for
Florida hogs at the time when they would be ready to put
on the market.
"Florida," said Dr. Knapp, "shows a forty per cent in-
crease in the number of hogs in the state over last year,
and they are in good condition. This should be a good
year for the Florida farmer who has grown hogs and is
prepared to finish them for the market."
10 Florida Highways
SQUAB FARM NEW INDUSTRY IN ESCAMBIA
One Thousand Birds Are Producing 600 Squabs Per Month.
Prices From 55 to 90 Cents Per Pound-Entire Output
Goes to Delray Market-Breeding Stock Being In-
creased as Demand Is Much Greater Than the Supply.
With more than one thousand birds producing an ave'-
age of 600 squabs a month, ranging in price from 55 to 90
cents per pound, Escambia county has found a new and
thriving industry in the Escambia County Squab Farm,
located about fourteen miles from Pensacola, near Can-
John Owen, manager of the Escambia County Squab
Farm, is one of the Escambia citizens who believes that
the county packing and cold storage plant, which is now
being urged for Escambia, would do much to build up this
section of the country.
The market for the squabs raised in Escambia county
has never yet been supplied, the farm finding a ready
market for the squabs, winter and summer, the entire
output of the farm being sold at Delray, Fla., marketed
through the National Squab Breeders' Association. The
average income from these birds is $700 per month.
"The plant, which is located on the Louisville and Nash-
ville Railroad, Cantonment, began in a small way," says
Mr. Owen, "but like all things in this part of the country,
when the principles of production are understood, it is
At the present time the plant consists of two houses,
one 104 feet by 14, and another 104 by 16, divided in'o
twelve units, with feed room in the center.
Water is supplied from one 1,000-gallon tank, reaching
each nest, from a two-gallon trough, with an inlet and
overflow pipe, thus assuring a plentiful supply of pure
The birds are from the best breeds and consist of White
Swiss Mondaines, Maltest, Carmontese, White Kings, Sil-
ver Kings, Carneaux and large squab-breeding Homers.
No expense has been spared to produce the best in each
The plant is located on a farm of 320 acres, where fruits
of many kinds are raised, including Satsumas and grapes,
and where some fine pecans and other produce are profit-
Mr. Owen, who is the originator and manager of the
Escambia County Squab Farm, has had wide experience
in squab-raising, and believes that this may he built up
into a great industry.
In a short talk made before the board of county commis-
sioners, as an evidence of how a storage plant to be rented
to the farmers and others of this county could help agri-
culture and other development, Mr. Owen pointed out that
Escambia county would have been chosen as the location
for the distributing station of the National Squab Breeders'
Association, had a storage plant been located here.
Owing to the fact that Escambia county had no such
plant, this opportunity was missed, and all squabs from
the Escambia county farm are marketed from Delray, Fla.
PACIFIC LUMBERMAN MAKES STATE SURVEY
Reginald Titus Says West Coast Supply Will Last
Reginald T. Titus, timber engineer of the West Coast
Lumber Trade Extension Bureau of Seattle Wash., arrived
in Tampa yesterday after making an inspection tour of
the storm area of Miami for the purpose of examining
buildings and houses that withstood the hurricane. Mr.
Titus said he found the more solidly constructed frame
houses in good shape and many of them were unharmed.
The timber engineer represents the lumber bureau along
the Atlantic coast. The bureau is composed of 100 of the
largest lumber merchants of Washington, Oregon and
British Columbia, which control approximately 20 per cent
of the total lumber production of the United States. Doug-
las fir is the timber mostly grown by the Pacific coast
lumbermen of which more than 100 million board feet have
been shipped into Florida during the last two years. The
timberlands under the control of the bureau contain more
than 700 billion board feet of building lumber, which is
of sufficient quantity to supply the building needs of the
country at the present rate of cutting for the next 100
years, said Mr. Titus.
The people of Chipley have rendered a service to Florida
that cannot be estimated in dollars and cents, and in so
doing they have set an example that is worthy of emula-
tion. We have reference to establishment of the national
egg-laying contest about three miles east of that place, on
the Spanish Trail.
They put up the money-$15,000 or more-to build the
plant and finance its operation for one year, and then
turned it over to the State. As a constructive move, the
project, in the view of those familiar with development
undertakings, is one of the most progressive ever given
life in Florida.
Primarly, it is educational in scope, but naturally will
center unusual attention upon poultry farming in this land
of sunshine and temperate clime.
In the opinion of Prof. A. P. Spencer, vice director of
the extension division, Florida Agricultural College, Phil
S. Taylor, advertising manager of the State Bureau of
Immigration, and others, the contest will do more to de-
velop poultry farming in Florida than anything yet begun.
It will demonstrate what breeds are best suited to this
climate, and what are the best methods of feeding. In-
formation on these subjects will be broadcast through
records kept at the plant. These records will be sent out
bearing the State's stamp of approval as to authenticity.
The fact that the undertaking is a permanent one should
not be overlooked. One of a similar nature established
twelve years ago in Missouri is still in progress.
WEST AFRICAN PORTS TO HAVE FLORIDA
Padnsay Clears With Huge Cargo Rough Lumber.
The American steamship Padnsay cleared yesterday for
Duala, West Africa, with a cargo of pitch pine lumber
loaded at Pensacola, to be unloaded at eight West African
Record of the cargo listed at the United States custom
For Port Harcourt, 1,000 feet of dressed pitch pine lum-
ber; for Dakar, 42,000 feet of dressed pitch pine lumber; for
Conakry, 3,000 feet of rough lumber; for Cape Coast, 3,000
feet of rough lumber; for Monrovia, 3,000 feet of rough
lumber; for Freetown, 133,000 feet of rough lumber and
57,000 feet of dressed lumber; for Logos, 232,000 feet of
rough lumber, for Boulama, 29,000 feet of dressed lumber
and 2,000 feet of round pitch logs.
Frederick Gillmore and Company, agents.
Florida Review 11
TRUCK GROWERS OF HAVANA SHIPPING
(Gadsden County Times)
The express dock at Havana is still a busy place these
October days. Although there is a seasonal curtailment
in certain vegetable varieties, Havana is still sending out
its quota of beans, peppers and squash.
One hundred and fifty to two hundred hampers of beans
is still a fair day's shipping quota.
The Havana Truck Growers, in charge of J. H. Turner,
has shipped out this week 75 hampers of squash, 100 ham-
pers of peppers and 250 crates of beans. This association
is also marketing a part of the sweet potato crop of its
members and other clients, although the bulk of this crop
is being held back until market conditions take a turn for
What these marketing agencies are doing for east Gads-
den county is nicely shown in a summary of the business
of the Planters Exchange, under the management of Clyde
Gregory. This organization has been in business but eight
weeks yet in that time they have handled 4,000 crates of
vegetables, and have returned to their clients more than
$10,000, with late business still open. Beans, peppers.
squash and eggplant were the principal vegetables shipped.
Both agencies have their principal markets in South
Florida, although Birmingham and Atlanta are opening up
on some commodities,
The bean market has recently suffered from a price de-
cline due to beans rolling into Florida from Maryland and
now the central Florida fall crop is rolling into the Florida
markets as well as those markets above the frost line
whose vegetables are now killed. The yields on the local
bunch beans is reported to be sufficient per acre to return
profits to growers.
MIXED VARIETIES IN AVOCADO ORCHARDS
A new plan of planting avocado orchards is suggested by
the United States Department of Agriculture as a result
of studies of the flowering habits of the avocado. The in-
vestigations, which were carried on in co-operation with
the New York Botanical Gardens, brought out the fact that
self-fertilization occurs to only a limited extent except
under favorable conditions of weather and insect abun-
dance. Moreover, the avocado has two sets of flowers
which open and close at definite periods. These periods
vary in the different varieties.
One group of varieties opens its flowers during the
morning, during which opening the stigma is capable of
being pollinated, but as there is no pollen shed until the
second opening in the afternoon, fertilization does not take
place. The other group reverses the process. Hence it is
suggested that solid plantings of one variety be abandoned
and a new plan of planting to mixed compatible varieties
be adopted. Pollen from the morning pollen-shedding
varieties would be carried to the receptive stigmas of the
other group by insect pollinators, and the process would be
reversed in the afternoon.
More than 100 avocado varieties have been studied in
California and Florida and classified as to their flower
periods. It is worthy of note, says the department, that
approximately 50 per cent fall into each of the two classes,
thus affording a large number of varieties from which to
select for mixed plantings. Little is known as yet con-
cerning the best combinations of varieties, but further
studies will be made to secure this information. In the
light of the recent data secured it is decidedly unwise to
make solid plantings of a single variety or of varieties
all of one class.
PECANS THRIVING IN PASCO COUNTY
Dade City, Oct. 9.-That much land in Pasco county is
adaptable to pecan growing, and that the pecan may easily
be made a profitable commercial crop here is proven by
the growth and fruitage of individual trees and small
groves scattered over the county. The trees with which
the writer is acquainted are at the College Farm near Lake
Jovita, the big trees of Mrs. Nellie Carter and the thrifty
young grove of A. L. Hudson on the gulf, and the grove
of nearly five acres on the farm of J. B. Sessoms about a
half mile east of the Darby school house.
There are approximately one hundred trees in the Ses-
soms grove. The oldest were planted about twenty years
ago by Col. Forrest, then owner of the property, and more
were added about ten years later.
Mr. Sessoms has been in possession of the grove for
two years and has given it better attention that it had
been receiving. He was awarded for this care of the trees
by as much as 60 pounds of paper shell nuts from each of
the best trees, which he sold locally and in Tampa for
50 to 75 cents a pound. The nuts averaged 45 to a pound,
with the largest running 38 to a pound. The trees were
heavily loaded this year and but for a stiff wind when the
limbs were heavy would have yielded as much as one
hundred pounds per tree for the best ones
The soil in the grove is described by Mr. Sessoms as a
gray sandy loam over a clay sub-soil containing some lime
rock. The clay is near the surface-possibly averaging one
and a half feet from the surface. The ground is always
Mr. W. T. Nettles, agricultural agent for Pasco county,
who was born and has lived in a pecan section, believes
that the pecan can be grown in Pasco county as success-
fully as in northern Florida and in other Southern states,
provided care is taken in the selection of land.
The experience in Hudson is that trees will grow faster
and bear earlier there than in what is known as the pecan
belt, and that the fruit is of a higher quality.
In the Hudson grove at Hudson some of the best trees
produced as high as 35 rounds of nuts when the trees were
six years old.
FLORIDA TO BE WORLD BULB CENTER IS
European Florist Purchases Tract for Gardens
(Palm Beach Post)
Daytona Beach, Nov. 1.-Special.-With National Gar-
dens, located on the Florida East Coast Railroad and Dixi-
highway ten miles north of Daytona Beach and four miles
7rom the winter home of the Rockefellers, as the first
basis of large-scale operations, Florida, according to the
declarations of veteran florists of the United States and
Europe, is within a few years to be developed into the bulb
culture center of the world. Prophecies of these florists
are based upon adaptability of climate and certain soils
to bulb culture, upon the ever increasing demand of Ameri-
cans and Canadians for fine flowers and upon strict en-
forcement of an embargo against foreign bulbs inaugurated
The growers of Holland, Belgium and France are plan-
ning to establish branch bulb farms along the East Coast
is evident from scores of letters received and migrations
made, and from the fact that representatives of several
Holland firms that have been in business two centuries
have already purchased large tracts in National Gardens
12 Florida Review
CIGAR OUTPUT OF TAMPA TOPS 36,000,000 A
Production for Nine Months Is Near 1925 Total
Tampa's cigar factories are turning out their famous
smokers at the average rate of over 36,000,000 monthly.
The total output for the nine months just passed reached
325,416,510, or but 58,092,578 less than for the entire out-
put during 1925.
These figures are announced by Frances M. Sack, statis-
tician of the Tampa board of trade, who has just compiled
statistics to show the phenomenal growth Tampa cigar
manufacturers have accomplished.
Mr. Sack declares that "the unique position as a cigar
city of Tampa has never been questioned and at this time
its progress and growth is a noteworthy fact.
"From the old Sanchez & Haya factory with a handful
of workmen to an industry of 25,000 employes and from a
payroll of a few hundred dollars a week to one of over
$500,000 is certainly a phenomenal growth, and yet such is
"It is believed that Tampa has the unique privilege, like-
wise, of being the only city in the United States that manu-
factures cigars in bond. The advantages of these cigars
in bond are that the tobacco used is imported directly
from Cuba, that the cigars are long filler and that they
are hand made.
"The following is a list of such bonded companies here:
Cuesta Rey and company, V. Guerra Diaz and company,
Morgan Cigar company, Salvador Rodriguez and company,
F. Garcia and company, Mercelino Perez and company,
and Arango and Arango.
"Like every other industry, its history does not consist
of a story of bright spots alone, but in the main bright
spots overshadow the dark ones.
"A survey of the industry shows its prosperous condition
and the figures are well worth scanning.
"The tobacco importations for the past five years show
a steady increase, as follows:
"For the year 1925, by months, July 1, 1925 to June 30,
1926, the figures follow below. Note in this tabulation that
the first figures denote immediate consumption; the sec-
"Increase in bales, 1925 over 1921, 48 per cent or
"Increase in pounds, 1925 over 1921, 56 per cent or
"Increase in value, 1925 over 1921, 28 per cent or $1,-
"Increase in revenue, 1925 over 1922, 16 per cent or
"1920, 226,042,323; 1921, 315,403,080; 1922, 424,747,600;
1923, 501,378,560; 1924, 473,760,523; 1925, 483,509,088.
"For 1926, by months: January, 28,468,660; February,
33,619,900; March, 31,866,500; April, 37,955,560; May, 34-
253,910; June, 37,283,860; July, 36,470,680; August, 43,405,-
530; September, 42,094,910. Total, 325,416,510."
LET FARMERS COME
Discussing the movement away from the farms that has
been recorded in the past few years, the Chicago Tribune
talks of the attractions of the city, the wearing out of
poor lands, the isolation of the New England farmers, the
grind and work and worry of the Western planters and the
speculation in crop prices and sales, that keeps the pro-
ducers nervous and the mortgages firmly fixed on the
lands and buildings and stock. The Tribune tells of "The
introduction of machinery on the farms" as accounting
for some of the shortage in figures; "lands which have
been exhausted by wasteful cropping until they can no
longer be profitably cultivated will account for another
portion of the migration," it says. But the Tribune goes
further and declares that the principal reason is the fact
"that farming does not pay." The farmer cannot make
enough to pay his bills and provide comforts and necessi-
ties for his family, it is claimed, and has become dis-
Right here it is worth while to remark that farming
does pay, in Florida. Of course it is not to be expected
that all the farmers of the country will desire to come to
Florida and start in cultivating the soil. There is room
for a great many. Several million could come to this state
and find land and opportunity; but there would yet be
need for some to remain in the West, to raise the wheat
needed, and in Maine and Idaho to raise potatoes and
other things for general use.
Florida specializes on early vegetables and fruits at
this time, but that does not mean the state is limited to
those products. There are some hundreds of millions of
acres of land in Florida and many farmers-real farmers
who go out in the fields and work with their hands as well
as their heads-are making a comTortable living with few
acres. It isn't necessary to have thousands of acres in
Florida in order to "farm."
And then it should be added that life in Florida is not
identical with farming in the great prairie sections, or
the stone-filled fields of New England. Good roads are
reaching nearly everywhere in this state, and the seasons
are not such as to necessitate great discomfort at any
time. There is no long, hard, idle winter to endure, with
perhaps the alternative of a trip away in order to be
comfortable, leaving the farm for months and camping
perhaps in the South, at less expense than it would be to
maintain comfort at home. The life of the farmer in
Florida need not differ greatly from that of the merchant
or lawyer or banker, and the pleasures of the city are
within reach of most of the farmers without great or
Florida is not expecting all the farmers of the country
to visit here this summer, but many will come, and if they
are not convinced that here is the opportunity they have
been dreaming of, then it is because they expect too much.
Congress is being asked to "help the farmers," and their
position, pictured as standing by great heaps of unsold
grain and mountains of unwanted cotton and warehouses
full of unneeded potatoes, does not seem to be of universal
appeal. They are supposed to be clamoring for some sort
of adjustment that will make the general public pay more
for farm products, and no one seems to know just what
to do. The tariff on wheat is said to cause a difference in
selling prices, in the United States and in Canada, but the
"city man" is paying the difference and charging the
farmer the extra expense on whatever he must buy from
the stores. Florida farmers are not complaining, how-
ever, for they are too busy. And there's room for a great
Florida Review 13
FLORIDA FACING TEST YEAR SAYS EUSTIS
Frank Heath Believes More Tourists Coming Than Ever
Eustis, Sept. 2 (Special).-"Florida is facing a test year
and it is up to every city, every community, every civic
and business organization to co-operate in making the test
a success," was the declaration of Frank H. Heath, man-
ager of the Eustis Chamber of Commerce, upon his return
from a two months' publicity trip through the midwest
"By test year I mean that more people than ever before
are coming to Florida this fall and winter and they are
coming because they are curious enough to want to in-
vestigate a state that has been maligned and lied about
by the Northern press," continued Mr. Heath.
"My observation, after driving over 8,000 miles and visit-
ing over 80 cities, is that the Northern flood of propaganda
has reacted in favor of Florida. The Northern business
man and farmer is as a general rule very shrewd and he
has realized that there must be something back of the
attack made upon Florida. His own common sense has
told him that there must be something down here that has
aroused the envy and malice of the capitalistic class of
"And as a result he is coming, thousands strong, to in-
vestigate Florida. And now it is up to Florida to be pre-
pared for the test. Hotel rates must be commensurate with
those in the Northern states, living costs must be pulled
down to a normal figure, merchandise in general must be
on the same price plane as in the North. Our cities must
be made attractive. Streets must be kept clean, weeds
cut down. In other words, we must be prepared to offer
our friends a condition of affairs that will send him back
a true friend of Florida. And when the hordes return to
the North, Florida will not have to do any more defensive
work, for the visitors will advertise the Northern propa-
ganda to be false.
"It is up to us to show them that one can live just as
cheaply and as comfortably in Florida as in the North.
"I found that the Norhern people were anxious for facts
on Florida. I gave over a dozen talks before civic and
fraternal clubs, and showed a Eustis film in scores of
places, distributed thousands of pieces of literature and
with the exception of one or two instances, received fine
support from the press, particularly in Wisconsin.
"When the press heralded the hurricane on the East
Coast, I had handbills printed which called attention to
the highland section of the state being free from tidal
waves, etc., and these bills were distributed at circus per-
formances, political meetings and other places where I
found a crowd had gathered.
"I look for a bigger and better tourist year than ever
before and I can not urge too strongly the necessity of
Florida being prepared to meet the test, for test it is
bound to be."
LONG LEAF FORCE TO COVER STATE
Dense Pine Manufacturing to Give Complete Service
With the organization of a force of field representatives,
the Florida Dense Long Leaf Pine Manufacturers have
completed arrangements for giving service to builders of
the entire peninsula, particularly those engaged in con-
struction involving the expenditure of public funds and
buildings where long life and strength are important.
These men have all had years of training in the lumber
business and are acknowledged experts on the subject.
They call on architects, engineers, contractors, county
and city commissioners, school board and individual build-
ers, offering advice and service in the selection of lumber.
Frequently this service extends to an inspection of
lumber delivered on the job to make certain that the
specifications have been carried out and that the architect
and builder and owner has received the exact lumber he
intended to get.
The Dense Pine field representatives at the present time
have headquarters in Miami, Tampa, Orlando and Jackson-
ville, covering the entire territory from these four points.
SEVEN FARM ADVANTAGES TO CONSIDER
(Fort Meade Leader)
To sum up, then, let us repeat that any person who really
has a gift for some other special occupation should go
straightway to the occupation where his heart is. At the
same time before deciding against the farm, these seven
advantages which it manifestly offers should have frank
and candid consideration:
1. Farming is free from extremes of wealth and poverty.
There are in cities many vastly richer people than there
are on the farm, but there are also millions in dire distress
than we ever find in the country. On the farm you are at
least never "out of a job" nor need you go without a good
2. Farming is an independent life. You are your own
boss. You can live your own life and humble yourself to
3. Farming offers an opportunity for creative work. You
can see the results of your labors and find happiness in
making land, livestock, crops and home each year a little
better than the year before.
4. Farming is a many-sided occupation in which one may
exercise all his faculties of body, mind, and spirit. It is
at once an industry, a profession.
5. Farm life is not only the most wholesome physically,
most wholesome mentally, but most wholesome morally.
Home life is happiest there. The wholesome influences
of religion are strongest there. It is the best place in
which to rear children; and certainly no wealth man can
acquire can equal the riches he finds in healthy, honorable,
industrious sons and daughters.
6. "The ownership of land is a patent of nobility," as
Dr. Seaman A. Knapp used to say, and those who own
land should be loath to give up this distinction, while farm
workers now without land may still acquire it by thrift
and industry, and thus give to their sons and daughters
a distinction which the landless, propertyless element in
town, even though earning larger daily wages, do not
7. On the farm there is thus an opportunity not only
"to make a little nook of God's creation a little better.
fairer, and more worthy of God" while one lives, but to
bequeath from generation to generation a homestead em-
bodying the results of one's life and labors-an ancestral
homestead with which the increasing worth and dignity
of a family name may be handed down from sire to son
through decades and through centuries. The prayer of
Moses, "the man of God," in the wonderful 90th Psalm
may be realized on the farm as almost nowhere else: "And
establish Thou the work of our hands upon us, yea the
work of our hands, establish Thou it."-Clarence Poe In
The Progressive Farmer.
14 Florida Review
EXCHANGE SEEKS U. S. FRUIT LAW
Commander Charges West Indian Ports Ship Green Citrus
Lake County Citizen
TAMPA, Nov. 4.-C. C. Commander, General Manager
of the Florida Citrus Exchange, states that while the Flo-
rida green fruit law was operating very effectively to pre-
vent green citrus from this state reaching the markets,
the effect of the law as far as protecting marketing prices
and the consumer was concerned was largely destroyed by
the fact that the Isle of Pines and Porto Rican shippers
were under no restrictions of a similar sort and could
therefore send fruit which did not come up to the Florida
maturity standards to Northern markets. This has led
them to cash in on early season high priced markets of
which Florida growers could not avail themselves.
"Unfair to Florida"
Mr. Commander denounced this condition as being un-
fair to the best interests of Florida ci rus growers. Be-
cause of this condition Mr. Commander has written Florida
congressmen outlining the situation and asking their con-
sideration of the matter and advice as to how it could be
"I believe that the Florida green fruit law is being made
a tremendous asset to the Florida citrus industry," said
Mr. Commander "It is the best law on the subject that
we ever had and while there may be room for improvement,
much good can and is being derived from the rigid en-
forcement of the law.
"There is, however, a very serious factor which prevents
Florida citrus growers from obtaining full benefits from
the law. The objectives of the law are too well known
throughout the state to need comment here. Their accom-
plishment is seriously hampered by the fact that grape-
fruit from other shipping sections is not under comparable
legislation and that despite the fact that the Florida law
is being rigidly enforced, green, immature fruit is reach-
ing the markets from these other sections.
"There is considerable dissatisfaction on the part of
Florida citrus growers due to the fact that unrestricted
shipments of immature fruit from the Isle of Pines and
Porto Rico are allowed to enter American markets and
cash in on the high early prices to the disadvantage of the
"This is a situation which I believe should be corrected.
I feel that steals should be taken immediately to that end.
I have written our congressmen and find that they support
the idea without exception. It is a matter which we must
carry through to a favorable conclusion for the best in'er-
ests of the Florida citrus industry."
WHAT ACREAGE DOES TO THE PRICE OF
(Oklahoma Cotton Grower)
Bales Carried Total B.C.
Crop Acres Bales Over from Available Aver.
Year Planted Produced Previous Yr. Per Year Price
1923 .38,000,000 10,170,694 2,324,999 12,495,693 27.60
1924 41,000,00) 13,639,399 1,555,514 15,194,913 24.25
1925 45,000,000 16,122,516 1,610,456 17,732,971 16.50
1926 47,000,000 *17,918,000 3,543,183 21,461,183 X
"X" is the unknown price average for this year's cotton.
If we dump cotton and plant more cotton the price will be
lower than it is now. If we hold cotton and produce less
cotton the price will be better than it is now. It is all up
to the cotton growers.
Compare these prices for this four-year period and see
if you can't determine for yourself who really make the
price for cotton.
EASTERN INVESTMENTS BROUGHT INTO
Fort Myers, Nov. 4.-(Tribune News Service).-Proving
his faith in the future of Florida in general and Fort Myers
in particular, Senator Charles A. Stadler, well known New
York capitalist and a prominent leader in the development
of Fort Myers and Lee county, has withdrawn all of his
investments from New York and has re-invested a large
part of them in this city, it was definitely announced today.
With Barron G. Collier, Senator Stadler was largely re-
sponsible for the expansion program of the Lee County
Bank, Title and Trust Company of this city. The banking
institution, with its capital stock doubled, will move into
its new, adequate and modern home January 1.
"The capitalists associated in the bank expansion have
such confidence in South Florida and its future that they
unhesitatingly approved an enlarged bank with ample capi-
tal to meet the requirements of this section of Florida as
they appear-even though it may be necessary to enlarge
the financial condition in the future," Senator Stadler de-
clared. "Personally, I have withdrawn my investments
from the state of New York and have re-invested in Lee
county, most of it in Fort Myers. I expect a normal sane
condition of affairs in the future and will predict that Fort
Myers will be a city of 50,000 in less than five years."
SUWANNEE COUNTY SHIPS 115 CARS OF HOGS
Jacksonville, Nov. 4.-Suwannee county has been cited
repeatedly by the Florida State Chamber of Commerce as
an example of what can be done in Florida with hogs.
Like every county in the state Suwannee until recent years
had raised hogs for local consumption but had given no
thought to shipping. George A. Blue, a hog buyer for
western packing houses, discontinued his occupation some
years ago and, moving to Florida, purchased a farm near
Live Oak. Thoroughly familiar with the hog marketing
business and unable to quit it entirely, he soon began to
buy hogs in the surrounding territory, a few from each
farmer, and when he had assembled a carload they were
shipped to the market. That is how hog raising on a corn-
mercial scale began in Suwannee.
Since September 1 Blue has shipped fifteen carloads
of hogs from Live Oak, netting the farmers more than
35,000, and he estimates that before the season is over
another 100 carloads will be moved.
Suwannee county farmers last year received more thau
$300,000 for their hogs.
Corn on high hammock land in Hernando county yielding
50 bushels per acre
Florida Review 15
FOUR PLANTS INCLUDED IN BAKERY'S
PLANS FOR EXPANSION IN FLORIDA
Southern Baking Company Will Spend $3,500,000 on New
Units-Construction Work Under Way at Once-Firm
Representative Pleased with Assistance Given by City
Four making plant units, to link up with the million and a
half Jacksonville baking plant and to be located in Tampa,
Miami. West Palm Beach and Daytona Beach, were an-
nounced yesterday by Harry D. Tipton. president of the
Southern Baking company who was a visitor here. The big
program of expansion of the Southern Baking Company in
the Florida field will entail an expenditure of $3,500,000,
it was said. The work of the four huge baking plants will
be started at once and completed not later than November 15.
Air. Tipton, with C. T. Bramblett. general manager of the
Southern Baking Company, and Miss Belle Pepper, his
assistant and secretary, visited the newly completed plant
of the Southern Baking companyny. known as the Dorsey
Baking Company, at 2341 Mlain street. yesterday afternoon.
This Jacksonville plant of the company was erected at a
cost of $1.(i0,000, according to Mr. Tipton. and is one of the
finest and most complete baking pialts of its kind in the
world. One huge oven alone cost over $35.000 to build.
Mr. Tipton called upon Mayor John T. Alsop, Jr., and
Frank II. Owen, public utilities commissioner and chairman
of the city commission. The mayor and Mr. Owen spent
some time with Mr. Tipton, telling him of Jacksonville's
"The co-operation extended ine by Mr. Alsop is extremely
gratifying," Mr. Tipton said. after the interview with Mayor
Alsop. "Men like Mayor Alsop and Mr. Owen build cities.
They have tie right spirit. They are on the job and are
always looking out for the interest of this wonderful city."
Mr. Tipton will le in Fort Pierce next week, about the
same time Mr. Owen arrives there. He told Mr. Tipton that
he would ie at his service there, if he is needed.
The ,Jacksonville plant is the cake bakery for the entire
State, and covers a large stretch of north Florida territory
in the distribution of bread. The cake output has but few
equals in tie I'nited States for quality. The phlnt is 16ti
feet wide by 442 feet in length.
"We have tlhe utmost faith in Florida and a belief in what
the future holds for this garden spot of the nation," Mr.
Tipton sItted. "In the face of an attitude of depression in
many parts of the State. we are sold so strongly on the State
that this faith is being expressed to the extent of an invest-
ment in Florida of over $5.000.000.
FAITH IN STATE
"Throughout the South the Southern Baking Company has
approximately $10.000.000 invested in baking plant units,
Iwo plants in Georgia and five in the ('arolinas. Our strong
belief ill Florida and what the future holds in store cannot
ihe expressed in a more substantial way than ianll investment
of over half of this huge sunm in the State.
"In the new contracts signed for the Florida baking units.
the oven contract alone is the largest single order ever riven
in the baking business."
According to the plans as announced bIy Mr. Tipton. it is
proposed to discontinue the two leaking plants at Tampa
and the one in Miami and to build new and larger baking
plants. In some cases this is being done where the property
value is of such a high figure that it is advisable to sell the
land and seek a new location and the erection of larger
baking plants. The purpose of Mr. Tipton's trip to Jackson-
ville, which will be followed in a few days by a trip down-
state is to get the work started on each of the new units.
It is expected that all the proposed plants will be in opera-
tion by November 15 at the latest.
The plant operated by the Southern Baking Company in
Orlando will also be enlarged within the next few months.
A compliment to Jacksonville's lighting and power system
was paid by Mr. Tipton, who stated that the power opera-
tion of the Jacksonville plant is cheaper than any of the
Southern Baking plants operated.
FARMERS OF FLORIDA URGED TO KEEP BEES
Average Production in State Is Twice That for Country at
Large, Is Claim
Jacksonville, Aug. 26.-(Tribune Special.)-Florida farm-
ers who do not keep bees are literally throwing money
away, says the Florida State Chamber of Commerce.
Whether it is due to the abundance of flowers throughout
the year or whether it is because the mild winters permit
bees to work constantly no one seems to know, but the av-
erage production of honey by bees in Florida is 80 pounds
to the hive annually as against an average of only 40
pounds for the country at large.
In 1925 Florida's production of honey totalled 859,879
pounds with a money value of $119,472.
E. D. Moon, a resident of Tallahassee, is one of the lead-
ing honey producers of Leon county. This season he has
shipped to the northern and eastern markets 9,000 gallons
of extracted honey obtained from hives located on his
farms in the vicinity of the state capital. Mr. Moon, who
has met with little local demand, has found a market at
distant places for all the honey he can produce and has
been shipping it for many years.
The state chamber declares that Florida farmers have
everything to gain and nothing to lose if they will take
time to investigate the possibility of keeping bees. Infor-
mation can be obtained from the extension department of
the Tniversity of Florida at Gainesville.
ORIGIN OF THE POTATO
The potato is a native of elevated districts of tropical and
sub-tropical America. It has been found growing wild in
the Andes of South America, Mexico and the Rocky Moun-
tain region of North America. The potato was cultivated
and used as food long anterior to the discovery of America
by Europeans. It seems to have been taken to Europe by
the "Spaniards in the sixteenth century, and spread from
Spain into the Netherlands. Burgundy, and Italy, but only
to be cultivated in a few gardens as a curiosity, and not for
general use as a food. It appears to have been taken to
Ireland from Virginia by Hawkins in 1565; and to England
by Sir Francis Drake in 1585. without attracting much no-
tice, till it was a third time imported from America by Sir
For his agriculture class practical project, Clyde Graham
planted an acre of Kirby Stay Green cucumbers. His gross
income from the acre was $649.50. His total expenses, allow-
ing himself $52.50 for his own labor spent on the project
amounted to $128.30. This gave him good pay for his labor
and made him a net profit of $521.40 for the enterprise. This
is the best record made by any of the boys in the agriculture
classes this year, but all have made very good records.-
16 Florida Review
MIAMI TO HAVE MARKET AT COST OF
Helser Announces Project to Include Free Garage for
Construction of two blocks of buildings near Miami ave.
and the river, and costing approximately $1,000,000, will be
started within the near future, according to assurances
given Charles W. Helser, executive vice president of the
Miami Chamber of Commerce, by financial interests in
New York city during his recent visit.
"These improvements include the building of one of the
most spacious and modern public markets in America,"
said Mr. Helser. "Plans have been drawn, and I am ad-
vised that actual construction will begin soon. There will
be a refrigeration plant which will be the last word in the
equipment of this kind.
"People behind the project realize that the problem of
parking in Miami, as in every city, is a difficult one. As
a consequence, they will build across the street from their
market a garage of 50,000 square feet capacity, so that
the housewife who comes to market will be permitted to
park her car in the garage free.
"These same interests have a substantial Miami ave.
frontage and a notable improvement will be announced
shortly involving the expenditure of $1,000,000 on this
property of two blocks within the next six months."
A comprehensive report of the project will be made at
the board of directors' meeting Monday night, Mr. Helser
said. He confirmed the announcement that interests head-
ed by William Sugarman of the Realty Trust Co. of New
York will begin immediately the construction of 25 two-
family houses in the Central Park district of Miami. These
according to present plans, will sell from $12,000 to $15,000
on a down payment of approximately $1,500, with deferred
payments spread over about 14 years.
During Mr. Helser's visit to Cincinnati, when at a din-
ner of the Credit Men's Association, he spoke on "Brass
Tacks About Florida," every reference to Miami's spirited
come-back brought vigorous applause, he said. Following
a 20-minute discussion of general conditions in the state,
he spoke more particularly of Miami, his remarks being
Volleys of questions in a friendly spirit were asked, in-
volving queries about the class of buildings destroyed by
the storm, the controversy with the Red Cross, the suffer-
ing here and the health conditions.
"I was glad these questions were asked," Mr. Helser
said, "for the answers not only went into the ears of those
at the gathering, but into the microphone. Each time I
would repeat the question and announce the answer, so 1
judge many persons that night found out that Miami is
healthy and happy."
Miami almost won the unprecedented distinction of be-
ing awarded the 1927 convention of the National Associa-
tion of Commercial Organization Secretaries, Mr. Helser
reported. He addressed the organization in convention
in Pittsburgh, and although he was informed that its ses-
sions are kept close to eastern centers of population, he
proffered the invitation. Representatives from 15 Florida
cities unanimously backed Mr. Helser. After a lengthy
discussion, however, the directors voted to meet in Indian-
Last season Florida shipped some 20,000 cars of grape-
fruit and 33,000 cars of oranges. Last year Florida grew
all the grapefruit in the United States except 400 carloads.
The retail value, $55,00.000.
BOY ADVERTISES COUNTY AND STATE
Several days ago the Times-Union, editorially, made
brief reference to the success of Russell Henderson, a
17-year-old Madison county pig club boy, who won such
an unusual number of prizes in the Florida State Fair of
this year. Nothing was said by the Times-Union about
young Henderson's achievement, other than that by his
own most worthy efforts he had won a number of first
prizes in the swine department of the fair. Other attend-
ing features of his achievement were not made a matter
of comment at the time.
There is one other thing that Russell Henderson ac-
complished; along with his state fair achievement he has
advertised Madison county, in which he resides, and in
which his work is being done, and Florida as well. His
winning of state fair prizes, awarded for the hogs he
raised and exhibited, has been reported in newspapers
throughout this state, and in a number of states outside.
In some of these newspapers his achievement has received
editorial attention, just as it had in the Times-Union,
which is exceedingly proud of young Henderson and of all
other club boys who win deserved recognition for their
Thus the Spartanburg (S. C.) Journal, after quoting the
Times-Union report of Henderson's prize-winnings, says:
"The extraordinary achievement of this farm lad was
inspired at the Florida State Fair a year ago, when one
of his pigs won a prize. He was a member of the pig club,
and then decided he would raise better hogs and more of
them. His exhibits met all comers from many states and
from the most noted breeders who were after the attractive
cash premiums. The total of $10,000 in cash for premiums
in the live stock exhibits of a state fair will draw exhibits
from all over the country, and this 17-year-old boy can
afford to feel proud over his record.
"Members of the Spartanburg County Boys' Hog Club
and Calf Club should get inspiration from the results this
Florida boy achieved. Our club boys are making creditable
records at state and county fairs with the hogs and calves
they raise. Let the good work go on and increase. Spar-
tanburg county needs more blooded pedigreed hogs and
calves, and the farm boys are the ones she must look to."
In the foregoing quotation from the Spartanburg news-
paper, it is brought out prominently that Russell Hender-
son's achievement of this year is due to the fact that last
year this Madison county farm boy won a single prize
for only one animal that he exhibited. He went home
from the fair of a year ago, with determination in his heart
to do very much better this year, and he has done so,
making a record for himself that should give inspiration
to club boys everywhere, and that should bring from Madi-
son county and from the entire state of Florida such com-
mendation for his splendid work as he so richly deserves.
In the commendation should be expressed special men-
tion for the advertising that young Henderson has secured
for Madison county and for Florida. It goes to prove that
if anyone, boy or man, does anything that is entirely worthy
and does it so much better than the same thing has been
done by others, he, and what he has done, wins public
recognition, and it may be, as in the instance of young
Henderson, that he gets for his community and for the
entire state, advertising of the very best sort and charac-
ter such that could not be bought with many thousands of
dollars, or at any price.