Group Title: Florida review (Tallahassee, FL)
Title: Florida review
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Permanent Link: http://ufdc.ufl.edu/UF00049005/00009
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00009
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Full Text








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PUBLISHED SEMI-MONTHLY BY

BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE

TALLAHASSEE, FLORIDA


Vol. 1 October 4, 1926 No. 9



Forward March Florida


We print below a letter from Richard H. Edmonds, editor
of the Manufacturers Record, addressed to the Florida
readers of that publication. It is so charged with fine,
brotherly, sympathetic optimism that we glady give it
space in the Review. It typifies the warmth of human feel-
in g aroused all over the world by the recent Florida
disaster. With expressions such as this coming to us from
everywhere, the calamity can be the better borne.
That there is "milk of human kindness" in the breasts
of the race is wonderfully attested by the events of the
past two weeks.
The great heart of mankind was touched with the
spectacle Which followed the storm. From all over the
globe came the spoken word of sympathy, fresh from the
warm, feeling heart of kings and princes, the high and the
mighty, the obscure and the humble, the millionaire and
the pauper, the solemn philosopher and the comic clown,
the priest and the skeptic, the saint and the sinner, the
artist and artisan, the capitalist and the hod-carrier-
every element, strata, class, clan, color, creed and grada-
tion in the human family forgot all-save that men and
women and little innocent children were mangled and
broken, drowned and pauperized, robbed of shelter, cloth-
ing and food-even the "cup of cold water" taken from
their helpless hands!
Florida has had two storms and two floods. One the
storm of the elements, roaring its song of death and de-
vastation, the other the storm of fervent, Christlike emo-
tion, bursting from the deepest wells of the human soul
and flying like a pitying mother to her child.
One the flood of frenzied water, pitiless and ruthless,
drowning out the life and the labor of man, the other the
flood of human kindness; like unto that of ministering
angels coming to succor the needy and to bury the dead.
All that brother can do to help brother has been and
will be done for our State. Sympathy, service, food and
finance have flown in to comfort, sustain and to alleviate.
It would seem as if all the world has come to lay a flower
upon the grave of those who perished and to extend a
helping hand to those who survived.
From a heart that has suffered, Florida speaks its un-
dying gratitude. From the lips of the little children
orphaned and from the tongues of the women made widows
and from the thousands made homeless, comes a fervent
and devout chorus: "GOD BLESS YOU EVERYONE."
Florida faces the future unafraid. Roses will soon bloom
above her graves. Orphanages and homes will care for her
destitute children. Those who lost their all will have an-
other chance. The work of restoration is already on.
Her cities will spring up again. May they be designed


wisely and built to withstand future storms. May every
structure be planned and erected, not to serve sordid and
mercenary purposes, but to be a place where, so far as is
humanly possible, precious lives may be secure for the
generations to come.
The very genius of our people makes them to come out
of calamity and desolation with chastened hearts and with
spirits quickened with determination to take up the "Fbr-
ward March" toward grander, nobler heights.
How truly did Ralph Waldo Emerson write:
"So nigh is grandeur to our dust,
So near is God to man,
When DUTY whispers low: 'Thou must'-
The youth replies: 'I CAN'."

Baltimore, Sept. 21, 1926.
To Florida Readers of the Manufacturers Record:
It is with profound sorrow and sympathy that the news
of the great hurricane and its disastrous results to a con-
siderable portion of the State has come to us and to the
country. This disaster, however, in no way whatever
lessens our conviction as to the great future of Florida
and its rapid progress and abounding prosperity in the
years ahead.
Every disaster which has come to any American city
has resulted in a larger development through increased
energy, initiative and the American spirit of determination
to conquer difficulties.
When Galveston was so nearly wiped out by the terrific
hurricane which resulted in the death of many thousands
of its people, it soon met the emergency and has become a
far greater Galveston.
When Dayton, Ohio, was almost overwhelmed by the
disastrous flood which swept over that place, the people
arose in their might to meet the emergency, and Dayton
is a far greater place than before the flood.
The same thing was true when thousands were made
homeless by the fire of Jacksonville, and the greatness of
Jacksonville is largely the outcome of the spirit of Initia-
tive and energy which was brought about by the fire which
swept over that city.
Baltimore lost over $100,000,000 in the two-day lnre of
1904, but Baltimore of to-day is a far greater and more
prosperous city than it was before that disaster, and much
of this is due to the spirit of energy and co-operation
brought about by that fire.
San Francisco, almost destroyed by the earthquake and
the fire which followed, met the emergency and is a greater
and richer and far more populous city than it then was.









2 Florida Review


The disaster which has struck some portions of Florida,
serious as it is for individuals, sad as it is to those who
have lost loved ones, will on the whole create a greater
enthusiasm for the upbuilding of these communities than
ever before. There will be born as there was in Baltimore
and in other cities a new spirit of co-operation and initia-
tive, and energy will come to the front to a greater extent
than in the past, and Florida will go forward in its mighty
march of progress and prosperity.
In extending to our Florida readers our deepest sym-
pathy, we would express the hope that you did not in-
dividually suffer in the loss of property or in the death
of loved ones, but if either disaster came to you we sin-
cerely trust that if it was a property loss that it will soon
be found more than regained, and if it was loss of some
loved one that you may find that comfort and consolation
which heaven alone can give to those who see their loved
ones pass on before them into what has well been called:
"God's other world."
Sincerely yours,
RICHARD H. EDMONDS, Editor.
P.S.-Mr. George Garner of our editorial staff left Balti-
more for Florida this afternoon in order to report the dam-
age situation and he will show how rapidly the damage
will be repaired and Florida's momentum go forward for
greater progress.


HURRICANES AND "HURRICANE-GROWING
MONTHS"

Prepared and Issued by the National Geographic Society.
Washington, D. C.-"West Indian hurricanes are not
new, nor are they confined to Florida," says a bulletin from
the Washington, D C. headquarters of the National Geo-
graphic Society.
"In the season that is peculiarly their own (there are
'hurricane-growing months' just as there are 'corn-growing
months') they have probably been blowing up from the
Gulf of Mexico, the Carribbean Sea, and the tropical
Atlantic since those bodies of water and the American
Continents have existed-a matter of some hundreds of
thousands of years. But only a few of these many poten-
tial destroyers actually work their destruction on the ter-
ritory of the United States, and these are confined almost
wholly to a period of three months of the late summer and
early autumn.
"Thus they leave Florida and the other Gulf States free
from danger during the late autumn, the entire winter,
and the early spring months when that area attracts its
greatest crowd of visitors.
"The warm seas eastward and southeastward of the
Gulf of Mexico are the birthplaces of the hurricanes. They
are the creatures of atmospheric pressure and temperature;
and these two factors are varied by the sun beating down
on the expanses of Atlantic water and the land mass of
our continent.
DO NOT OCCUR IN WINTER
"One of the most striking facts in regard to West Indian
hurricanes is the marked concentration of the really
destructive ones within a few weeks of each year. A study
of the hurricanes that had occurred since 1887 was made
by the United States Weather Bureau a few years ago
and it was found that in this long period not one storm
of known hurricane intensity had visited the West Indies
and. Gulf regions during the months from December to
May inclusive. Two other months can practically be elim-
inated: November with only" two hurricanes in nearly
forty years, and June, with six. Not all of the few
November and June storms reach American territory.


"SEASON" STARTS IN AUGUST
"July itself is rather a poor hurricane month. Less than
a dozen July hurricanes have been recorded in the last
forty years and only part of them reached shore. The real
hurricane season starts in August, reaches its peak in
September, and ends during October. One reassuring fact
is that when the hurricane season is at its height the
greatest percentage of the storms fails to reach the Gulf
or Atlantic coasts. Many curve back into the ocean even
as far east as the Bermudas.
"Between July and October of every year from six to
ten hurricanes are born somewhere between Florida and
Africa, usually to sweep westward, then northward, and
finally back northeastward, their paths forming pretty
accurate parabolic curves. The primary factor in the
careers of these storms is believed to be an area of high
atmospheric pressure, or 'high', that exists practically per-
manently over the' Atlantic north of the Tropics. In other
words, a great blanket of heavy, sluggish air lies con-
tinually over this area. Along its southern edge in the
Tropics heated air, rising, causes little swirling distur-
bances which are the seeds of possible hurricanes. But
there is a certain infant mortality among these stormlets,
especially in winter and spring. Then the Atlantic 'high'
extends in a broad band on into the North American con-
tinent, forming in effect a wall of heavy air which the
storms cannot pass. Confined to the Tropics they are dis-
sipated without causing the United States any concern.
STORMS MUST DODGE "HIGHS"
"But when the heat of summer has warmed up the land
the 'high' withdraws to its ocean home, jutting out like
an air peninsula toward America. The atmosphere over
the land becomes an arena for shifting 'highs'and 'lows'.
It is as though an atmospheric football game were in pro-
gress. The newly-born storms of the tropical Atlantic
regions seek, because of the general drift of the atmos-
phere, to move northward. The 'highs', whether stationary
or in motion, furnish the interference which they must
dodge. The weakest place in the defence is between the
permanent mid-Atlantic 'high' and the American Coast. A
great many tropical hurricanes, therefore, move east to
avoid the mid-ocean barrier and then dash northward well
east of the coast, causing no damage on land. Once around
the end of the 'high' they swing northeastward, and some
continue on even into Europe.
"Some of the storms do not have such plain sailing. If
the Atlantic 'high' extends farther westward than usual
the disturbances must swing over the land to round the
end. It is upon such rather infrequent occasions that the
Atlantic and Gulf coasts suffer as they did last week.
SOMETIMES HERDED INTO GULF
"By a still farther westward extension of the high
pressure area the storms are prevented from moving
north and sweep into the Gulf of Mexico. It was such
conditions that brought about the terribly destructive
Galveston hurricane in September, 1900, and that which
cost many lives at Corpus Christi in September, 1919. The
Galveston storm turned northward, passing through Texas
and Oklahoma, and finally passed to the Atlantic down
the St. Lawrence Valley. The Corpus Christi hurricane,
however, belonged to the rare type with an approximately
straight path. A chain of 'highs' formed an impassable
barrier to the north and the storm moved on into Mexico
where it was finally dissipated among the mountains.
"Hurricanes are not winds that drive straight ahead.
They are swirls of the cyclonic type. These swirling storm
centers move relatively slowly across sea and land, some-
times at no greater speed than eight or ten miles an hour.
But they suck air toward them from all sides at terrific
speeds, up to 100 or more miles an hour."








Florida Review 3


floriba &ebiet

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

Nathan Mayo ..........................Commissioner of Agriculture
T. J. Brooks..................Director Bureau of Immigration
Phil S. Taylor.............................................. Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
VOL. 1 OCTOBER 4, 1926 No. 9

CONSERVATISM PLUS

"Florida is the most conservative State in the
Union. '
This is a bold statement which might stagger a
man who does not stop to think. It is credited to no
less an authority than Colonel Peter Knight, of
Tampa.
Calm reflection leads to the conclusion that Col.
Knight was right.
Florida IS a conservative State.
By this we do not mean that Florida is "hide-
bound" in her conservatism. But we do mean that
Florida belongs to the class which is neither conser-
vative to the point of moss-backism nor progressive
to the point of radicalism.
In the sisterhood of States, Florida occupies the
position of the happy medium and the golden mean.
We may assert in truth that her people and her
institutions, like her climate, do not swing to any
great extremes.
In her State institutions there has been a notable
wisdom in policy and guidance which has won for
her an enviable position. Hardly another of our
States can lay claim to a healthier condition of
State Government than Florida.
Florida' is out of debt-and has many millions if
her treasury.
Florida is building thousands of miles of highway.
Florida is supporting a splendid State University
.and College for Women.
Florida has efficient State institutions for the care
of her blind, deaf and insane.
Florida is backing her public school system wisely
and well.
Florida has a system of taxation which affords
ample revenue without imposing excessive burdens
upon taxpayers. Most State's taxes are going up-
Florida's are going down.
Florida stands AT THE TOP in the per acre
returns from her crops.
Florida stands next to LOWEST in her percentage
of farm tenantry-which is only another way of
saying that she is next to the TOP in point of farms


operated by owners. This is fine proof of her sound-
ness as a farming State.
Florida farms stand almost at the BOTTOM in
point of indebtedness. Mortgages are not a good
farm crop here. Florida farmers pay less per farm
for the privilege of being in debt than most of her
sister States.
There must be fundamental reasons for all this.
Let us look for them.
Are they not to be found largely in the potential,
natural advantages of the State?
After giving due and merited credit to the states-
manship of those who have guided the commonwealth,
may we not go back of them to the basic advantages
which Nature has given us and say: HERE LIE
THE REASONS WHY FLORIDA IS SAFE.
May we not, in verity, say that her geographical
position has forever settled the question of Florida's
economic security?
And is it not equally obvious that our position of
security is becoming better fortified and intrenched
each year?
All who watch the trend of affairs know that the
tide of the nation's business is flowing Southward.
The resources of the Southern States, dormant for a
century and a half, are now seen and appreciated
by the nation. Capital from every direction is com-
ing to us. New money, new blood, new initiative are
combining with our own to make Dixie a land of
factories as well as of farms.
Florida will get her full share of this great indus-
trial awakening. And she will continue to get, as in
the past, a very large share of those who come South
for winter living.
While snow and ice continue their annual visita-
tion to the North, while winter's legions hold in sub-
jection field, forest, stream and rout man and beast
from their labor in the field-just that long may we
know that humanity will flee their habitations in
those frigid zones and come here to this fair and
balmy clime to rest, to work and to play.
J. Hinton Pledger, supervising inspector of the Florida
Department of Agriculture, has suggested to the Florida
Citrus Exchange that inspection tax stamps be pasted on
boxes of fruit instead of the bills of lading, as is customary
now. Such a practice, he declares, would be of great ad-
vantage to the citrus industry as an advertising medium.
The tax stamps are now attached to the bills of lading
and are seen only by railroad employees handling them,
and the individual to whom the fruit is shipped. Attached
to the boxes themselves these stamps, bearing the State
of Florida's guarantee that the fruit is mature, would
attract the attention of persons buying oranges and grape-
fruit at wholesale or retail.

Nearly 200 inspectors will be employed by the Inspection
Division of the Florida Department of Agriculture this
season in certifying the maturity of citrus shipments going
out of the State until November 26, when the State's regula-
tions are lifted. A school for inspectors to instruct them
in their work was held at citrus inspection headquarters
at Haines City last week.









4 Florida Review


FLORIDA'S CONSERVATISM A GREAT ASSET

(Times-Union.)
"Florida is the most conservative State in the Union," de-
clared Col. Peter O. Knight in a very practical as well as
forceful address delivered recently at a noonday luncheon of
the Orlando Chamber of Commerce. He proceeded to illustrate
and to prove that Florida conservatism, practiced through
a series of years, capped with the adoption of the income
and inheritance tax amendment to the Constitution, has
enabled the State to progress and prosper to the highly
gratifying extent that generally is known.
Colonel Knight brought out most convincingly that
Florida has least of radicalism, the thing that has been
so rampant throughout the world, and that still continues
in many places and countries; radicalism that destroys
what conservatism has been able to build; radicalism that
is as different from conservatism as day is different from
night, or intelligence from ignorance. Nevertheless, there
is conservatism that is harmful, as illustrated some time
ago when the Westminister Review told the English people
that "England lost her American colonies through her
blind conservatism."
Florida's conservatism is not of the "blind" order.
Florida has been, and remains, steady, never unduly excited
and never plunging wildly and blindly into economic and
social -morasses created by radicals. That is why, as
Colonel Knight said, in speaking of Florida of to-day, that
it "is the most conservative State in the Union," that "it
has an entire absence of radical legislation," and that the
safe and sound policies under which the State has made
its way have had as much, or more, to do in making Florida
what it is to-day than "its matchless climate, its incom-
parable soil, and its wonderful natural advantages." There
may be those who will challenge this assertion, but they
do not reason well.
Nearly all people want to be happy; a very great number
of them desire to be prosperous. Is either happiness or
prosperity to be attained where there is lawlessness. where
there is constant turmoil and strife, where there is more
of radicalism than of conservatism? The answer is obvious.
Florida, through its laws and its administration of public
affairs, has made it possible for men, women and children
to attain here both happiness and prosperity. Of this there
can be no doubt. Shall Florida continue along the course
that has brought this result? Surely; for otherwise, what
has been attained as surely will be lost.
Conservatism that is wise and progressive cannot help
but be a very great asset to Florida. It is an asset that
in itself is well worth conserving, making it contribute
more and more to the progress, prosperity and general
welfare of the State and of all its people.

FLORIDA NOW ON BED ROCK

(Madison Enterprise-Recorder)
The following kind, and eminently fair, discussion of
Florida is from our esteemed neighbor, The Times of
Valdosta, which, we feel, has the situation summed up
exactly right:
"Reports which come from all sections of Florida indicate
that the frenzy which held forth in many sections of that
State for the past year or two has almost died out, and
the great State has about reached a bed-rock condition.
That is, Florida is not merely a bubble now, but she is
a solid fact. The prediction is being largely made that
the State will now begin a period of solid prosperity such
as it has not known before. It will be more attractive to
home-seekers and to tourists, for the reason that the
speculative spirit is being supplanted by solid trading and


the gamblers are giving place to people who build homes
and operate on legitimate business principles.
"During the past year, Florida put more than $325,000,000
in new buildings, almost every city in the State felt the
impetus of this wonderful constructive work. Wages were
high and living reached such enormous heights that it
was almost impossible for a man of ordinary means to live
in that State. Reports indicate that some hotels that were
charging $25 per day for rooms, have reduced their prices
to $5 and $7 per day.
"The State has eighty crops that are grown commercially
in Florida, including forty of the leading truck crops.
During the past season there were shipped 100,000 car-
loads of fruit and vegetables out of Florida valued at
$160,000,000. In addition to the fruits and vegetables,
Florida farms produce 15 million bushels of cereals, and
peas, 125,000 tons of hay, 115,000 barrels of syrup and
more than $25,000,000 worth of dairy products. There are
nearly 20,000,000 acres of land remaining to be brought
into agricultural and horticultural production in Florida.
Much of this land is in the great "back country," which
is developing rapidly. In central and south Florida there
are nearly 3,000,000 acres of swamp land, which is being
drained and which will be richer than the Mississippi delta
when this drainage work is completed.
"There is nothing more hopeful than the present outlook
in Florida. There will be another great influx of visitors
next year, and a great many of them will become residents
rather than buy lands merely for speculation. Not only
Florida, but South Georgia and the entire South will be
benefited by the extensive advertising which Florida has
done, and by the pace which the enterprising people of
that State have set in in letting the balance of the world
know what they have. The man who doubts that, because
the speculative frenzy has subsided in Florida, the State
is not in good condition, is very badly mistaken.
"With the gamblers out of the way the honest people
who want to enjoy the sunshine and the great opportuni-
ties of Florida, will have a better chance than ever before,
and, after all, this class of people is the class that makes
a State great."

BELIEVE IN STATE

Financial Powers Have Confidence in Florida.
(Palm Beach Post)
"People in the North who have visited Florida know
that the State's fundamental values are sound and a better
feeling for Florida is being generated," declared W. F.
Kenney, representative in Florida for the Wall Street
Journal. Mr. Kenney arrived Tuesday on business con-
nected with the Barron interests.
"The money powers have absolute faith in the future
of Florida, and believe that with the development of Florida
resources, there will be a tremendous increase in the popula-
tion and wealth inside of ten years."
Commenting upon the speculative era in real estate, Mr.
Kenney said every one should be glad it was over.
"Florida cannot have one economic law, while the rest
of the world is governed by another," he explained. "Prices
could not pyramid forever. Now values should increase, ac-
cording to the earning power, location and situation in the
path of progress."
The double-tracking of the F. E. C. and the coming of
the Seaboard also will be of great importance in providing
transportation facilities, and helping to build up this State.
In Mr. Kenney's belief, the 60-mile belt from Palm Beach
to Miami, and even farther south, is destined to be the
world's greatest playground, because of its incomparable
climate.









Florida Review 5


PERCENTAGE OF TENANT FARMERS IS LOW

Florida and California Have the Lowest Percentage.
(Vero Beach Journal)
Tallahassee, Fla., July 20.-(INS)-The percentage of
tenant-farming in Florida is low compared with that in a
number of States of the Union according to figures pub-
lished in the new Quarterly Bulletin of the State Depart-
ment of Agriculture, just off the press.
These statistics show that 21.3 per cent of the farmers
in Florida were operated by tenants during 1925, compared
with 25.3 percent in 1920. Percentage for some other agri-
cultural States in 1925 were: Georgia, 63.8 percent; South
Carolina, 65.1, and North Carolina, 45.2 per cent; Kansas,
42.2; Nebraska, 46.4; South Dakota, 41.5; Iowa, 44.7; Il-
linois, 42; Kentucky, 32; Tennessee, 41; Alabama, 60.7;
Mississippi, 68.3; Arkansas, 56.7; Louisiana, 60.1; Okla-
homa, 58.6; Texas, 60.4.
Low percentage of tenant-operated farms are noted in
the West where the percentage is on the decrease, while
in most of the Southern and Middle West States increases
have taken place during the last five years. California's
percentage of tenant-operated farms was 14.7 in 1925, com-
pared with 21.4 in 1920.

FLORIDA'S CONDITION

(Orlando Sentinel)
Florida occupies a prominent place on the economical,
commercial and financial stage of the United States. In-
deed, it is directly in the spotlight's rays. The proof of
this is the fact that Florida is still the outstanding topic
of conversation and btisiness in America to-day.
Additional evidence that Florida maintains the concen- .
treated attention of forty-seven States is furnished by the
recent announcement from Governor Martin that the tax
levy for 1926 would be cut 30 per cent, returning to a pre-
war basis. And this fact, penetrating as it will, all of the
financial and investment houses of America, merely ac-
centuates the enviable position of this stable, conservative
and expanding commonwealth.
It was a short year ago that Florida rode the crest of
the wave, and the boom, hinging upon real estate, rose
to dizzy heights in the fall and early winter. The reaction,
which was inevitable, set in early in 1926, and within the
year the speculative eruption subsided. In a short year
things have settled down, and Florida is emerging from
an economic outburst that has tried men's souls, and yet
has proved to the satisfaction of critics and skeptics that
Florida is sound. It is sound because the citizens of
Florida exercised good judgment and have saved the situa-
tion by remaining cool and calm.
To-day Florida is far safer than at any period in her
history.
What other State in the Union has cut the tax levy for
1926 30 per cent and retains a balance in the State
treasury of $15,000,000 with no State indebtedness?
With the exception of six old and heavily-populated
States, what State can "top" Florida in construction totals
or progress?
What State can show so many cities and counties, towns
and school districts, colleges and churches, expending so
much money in improvements?
What agricultural States can show the percentage of
profit per acre that Florida can show in citrus fruit, vege-
tables and general farming?
What other State shows the real estate activity that
exists right now in Florida?
What State can show the heavy investments made by
outside capitalists in new railroad lines, telegraph and-


telephone extensions, light and power companies, as
Florida?
What outside market or what other State shows a con-
sumption of Eastern and Northern manufactured articles
of greater volume or of a more diversified nature than now
pouring into Florida? This list includes everything from
automobiles and steel to textiles and newsprint.
What other State has such a large army of outside in-
vestors keeping careful guard over their interests and in-
vestments as Florida?
What State-offering unlimited opportunities in all lines
is within 48 hours' reach of 95,000,000 people?
What State can match Florida's climate and all-year
agricultural possibilities?
What State can approximate Florida's per cent increase
in population?
What State has Florida's matchless tropical beauty, her
seacoast and streams, her fisheries and her fruits, her vast
unknown and undeveloped resources?
What State, emerging from an activity and growth un-
precedented in the annals of American economical history
and based upon a hitherto unthought of economic factor, that
of residential and commercial real estate for the accom-
modations of hundreds of thousands new homeseekers, can
boast of so few financial difficulties as Florida?
Strength comes only by comparison. We can correctly
view Florida's sound conditions solely by finding out what
has happened or is taking place in other States. No ap-
praisal of one's condition can be truly ascertained by lock-
ing oneself in a dark room. To discover how economically,
commercially and financially sound Florida really is is to
make comparisons on a larger scale. Florida stands high
nationally and will continue to rank among the solid States
of the Union.

REPORTS TO FARM LOAN BUREAU SHOW
BANKS AT COLUMBIA LEADS IN ASSETS

Also Stands First in Total of Rediscounts and in Amount
of Cash on Hand August 31
(U. S. Daily)
A report on the condition of the twelve Federal Inter-
mediate Credit Banks, as of August 31, just issued by the
Farm Loan Board, shows the bank at Columbia, S. C.,
led in assets, with $19,391,851, while the bank at Houston,
Texas, was second, with assets .of $14,435,852.66. The
Columbia bank also led in the total of rediscounts, with
$13,326,539.61, with the Houston bank again second, with a
total of $6,302,275.84.
The bank at Louisville, Ky., stood first in the total of
direct loans listed, with $10,098,414.79. The bank at Spring-
field, Ohio, was second, with a total of $3,850,000.
The bank of Columbia had the most cash on hand, with
$1,520,010.54. The bank at Baltimore was next, with
$1,451,146.06. All twelve of the banks reported capital
stock, callable from the United States Treasury, at
$3,000,00.
Only three banks reported holdings of Government bonds
and securities. Of these, the bank at Houston was first,
with $4,711,000, and the bank at Baltimore second, with
$306,296.90. The bank at Louisville, Ky., reported these
holdings as totaling $250,000.
Total assets of the twelve banks were reported as
$130,443,405.84. The detailed statement issued by the Farm
Loan Board follows:
Statement of Condition Federal Intermediate Credit Banks,
August 31, 1926.
Springfield Baltimore Columbia
Total assets .. 9,471,943.30 11,564,831.33 19,391,851.00









6 Florida Review


Louisville
Total assets .. 14,334,161.33
St. Paul
Total assets .. 7,185,037.92
Houston
Total assets .. 14,435,852.66


New Orleans
10,793,138.07
Omaha
8,721,712.23
Berkeley
10,810,518.15


St. Louis
8,166,835.35
Wichita
7,862,987.04
Spokane
7,704,537.46


RETURNS JUMP TO $50,000,000, GAIN OF 150
PER CENT

Gives Figures.
(Palatka News)
Jacksonville, Aug. 6.-Jumping from $20,823,730 collected
in 1925 to an estimated $50,000,000 in 1926, Florida will
probably lead the entire country in percentage of increase
in Federal taxes for the year 1926, according to a state-
ment made to-day by Collector of Internal Revenue Peter
H. Miller, who has charge of all taxes collected in the State.
"This remarkable growth," said Collector Miller, "is as-.
tounding in view of the fact that laws have been passed
since last year repealing taxes on certain things which
formerly brought several millions from this State into the
national treasury.
"While other States have gone backward and many
show a decrease for 1926, Florida has advanced not only
in the amount that will be collected but also in the number
of taxpayers from 70,000 in 1925 to 118,000 for this year.
"Only six States showed an increase last year and a
number of them took in from 30 to 50 per cent less than
the year before. Florida gained 32 per cent in 1925, and
this year will no doubt head the list with a gain of 150
per cent."
The absence of a State inheritance tax in Florida cost the
State nearly a million dollars last year. Florida paid
$1,217,202.01 to the Government in 1925, and since then
Congress has passed a law providing for the return of 80
per cent of Federal inheritance taxes to States having
State inheritance tax laws. Inasmuch as Florida has no
such laws the Government will not make any returns here.
The gift tax has also been repealed and this will mean
that the Government will lose some $858,168 which it col-
lected from Floridians who transferred property by gift
last year.


LOWER TAX RATE OF COUNTY NOT BASED
ON LESS EXPENSES

Last Year Millage Reduced Three Mills.
(Pensacola Journal)
Tax reductions in the county during the past two years,
amounting to eight mills and a steady increase in county
taxes from 1918 to 1925 indicates that the lower tax rates
is not based on a decrease in expenses but on increased
revenue. That is shown in contrasting the budget for 1927
with the one for 1926, from which it is shown that many
funds have increased in accordance with the development
of the county.
Last year the millage was reduced three mills while this
year the rate was reduced five mills.
While continuing to move forward steadily and make
improvements along many lines Escambia County has also
been able to lower the rate for the next fiscal year. Pro-
gress in road building has steadily increased and it is
expected that more bonds will be voted soon for addi-
tional roads. In 1920 the county voted $2,000,000 for roads,
which is claimed as proof that the people realize the value
of good roads.
In contrast with former years the expenses of the county
have shown an increase, but it has been possible to lower
the rate. North Carolina is cited as an example of States
which have learned the value of good roads. A few years
ago a State-wide campaign for good roads was launched,
roads were built, the millage is being reduced yearly at a
rapid rate while continuing to increase its development.
The following figures show the increase in expenses dur-
ing the past year as compared with those of the budget
for 1926:
GENERAL FUND
1926-27 .............. ..................$ 96,165
1925-26 .. .................................. 92,340
RoAD FUND


1926-27
1925-26


136,200
91,300


FINE AND FORFEITURE
1926-27 ................ .................... 32,650
1925-26 ..................... ............... 28,100


DIXIEE PARK," ENTERING DAVENPORT ALONG DIXIE HIGHWAY, POLK COUNTY.









Florida Review 7


AGRICULTURE
1926-27 .................. ................ $ 3,950
1925-26 ............................ :........ 3,950
ROAD PAVING BOND FUND
1926-27 .................. ................. 165,500
1925-26 ..................................... 169,400
FUNDING BONDS
1926-27 ..................................... 2,640
1925-26 ..................................... 2,640
ROAD AND BRIDGE FUND
1926-27 .................................... Nothing
1925-26 .................................... 16,613.32
SPECIAL ROAD AND BRIDGE FUND, DISTRICT ONE
1926-27 .................. ................ Nothing
1925-26 ..................................... 4,487.50
County finances are reported to be in better shape than
ever before, despite the greater number of improvements
that have been carried out. It is claimed that a great por-
tion of the increased revenue is due to the payment of back
taxes. Escambia County is steadily going forward with
improvements which will continue to increase county re-
venue and which is expected to automatically reduce taxa-
tion in this county, just as North Carolina has found
that the improvements in that State have brought about a
wave of prosperity which has reduced the millage to the
minimum.


AGRICULTURE ENRICHES STATE TREASURY

(Chipley Banner)

The State Treasury of Florida was enriched by
$464,708.99 by operation during the fiscal year closed of
the various branches of the State Department of Agricul-
ture, according to Nathan Mayo, Commissioner.
The earnings were as follows:
Received from the 1-8 inspection tax on gas, kerosene
and signal oil, $375,491.65.
The 25-cent tax per ton on commercial fertilizer and
feeds, $153,580.30.
Operation of the citrus fruit inspection law, providing
for inspectors at all principal packing houses, was $64,676.90,
and operation of the other inspection laws was $36,931.64.
Mr. Mayo predicted that the next fiscal year would see
the Department of Agriculture earn between $750,000 and
$800,000 over the expenses, when the citrus fruit situation
is bettered.

STATE CUSTOMS RECEIPTS SHOW GAIN OVER
1925

(Melbourne Times)
Customs collections for the port of Tampa show an in-
crease of $239,293.51 for the fiscal year just ended above
collections for the preceding year, according to a report
just issued.
With a total of $2,307,044 in collections for the year,
Tampa stands at the head of the list of Florida cities.
Key West comes second with a total of $507,658.94. Jack-
sonville was third with $240,610.84, and Miami fourth with
$150,317.59.
The District of Florida, comprising twelve ports, shows
an increase of nearly half a million dollars, the aggregate
for the year being $3,296,605.67, which was $497,496.89
above the figures for a year ago. The twelve ports are:
Tampa, Apalachicola, Boca Grande, Fernandina, Jackson-
ville, Key West, Panama City, Pensacola, St. Augustine,
Tarpon Springs and Fort Myers.


THESE OPPORTUNITIES NOW OPEN

(The Florida Investor)
CANNING FACTORIES-Openings in many live cities and
towns for large and small plants to can native fruits,
vegetables, etc. Attractive inducements.
COLD STORAGE PLANT-Opening in progressive city in
Brevard County, big fruit section. Chamber of Commerce
will co-operate. Other locations also.
HOTEL-Good opening in growing small city in Levy
County. Fine community-big future.
RETAIL STORES-Many openings for Department stores,
Shoe stores, Bakeries, Hardware stores, Shoe Repair
shops, etc. Use coupon appearing in this department
and suggest location preferred.
MOVING PICTURE THEATRES-Good openings reported
by Chambers of Commerce in several live cities and
towns.
GARAGES AND MOTOR CAR AGENCIES-Several loca-
tions available. Use coupon and give any additional in-
formation.
PROFESSIONAL MEN-Openings in many Florida cities
for Physicians, Dentists, Osteopaths, Chiropractors,
Chiropodists; also Lawyers, Music Teachers, etc.
FINANCIAL INSTITUTIONS-Many good thriving cities
in Florida are without Building & Loans, Mortgage Com-
panies, and even banks.
CONTRACTING AND BUILDING-Innumerable openings
all over Florida for good dependable Contractors and
Builders.
DAIRY FARMS AND CREAMERIES-Splendid openings
in many of Florida's best located and most progressive
communities. Persons seeking such opportunities will be
placed in direct communication with local Chambers of
Commerce and Agricultural Agents.
RESTAURANTS-Numerous openings.
MANUFACTURING PLANTS-Openings for large and
small factories, shops, etc., to work in wood, metal,
glass, etc.
WHOLESALE ESTABLISHMENTS-Dry goods, groceries,
other lines. Numerous openings in choice locations.

FLORIDA, THE EXPORTER

(Chipley Banner)
With the famous increase in development last year,
Florida called for greatly increased shipments from other
states and for added imports from abroad.
At the same time it is interesting to read that Florida's
exports last year were more than $3,000,000 greater than
in 1924. Our 1925 foreign shipments amounted to over
$30,000,000.
The three leading exports as usual were naval stores,
lumber and phosphate. Although Florida is not one of the
great cotton states, cotton exports ranked next, with a
value of over a million and a half.
Tampa continues the world's leading phosphate port.
Jacksonville leads in naval stores. There are several lum-
ber ports. It is a bit surprising that lumber stood second
last year, inasmuch as for the first time in history Tampa
and most other cities of the State were bringing in lumber
for local building in great quantities instead of shipping
it out.
It is not amiss to repeat the warning that Florida can-
not continue long as a producer of lumber and naval stores
unless something is done about conserving the dwindling
pine woods and about reforesting the cut-over tracts.-
DeLand Sun.









8 Florida Review


FLORIDA AT THE SOUTHERN EXPOSITION

(North Growers Record)
Jacksonville, August 14.-The Florida State Chamber of
Commerce some months ago succeeded in obtaining first
choice of space in the Madison Square Garden for the
Southern Exposition this year and selected approximately
5,000 square feet near the 49th Street entrance, considered
the pick of all the locations. Within recent weeks Herman
A Dann, of St. Petersburg, president of the State Chamber,
and Walter F. Coachman, of Jacksonville, have conferred
on several occasions with W. G. Sirrine, of Greenville, S. C.,
president of the Exposition, relative to Florida's participa-
tion, with the result that this State will enter the 1926
show with unusual advantages. Mr. Coachman and Mr.
Dann will meet in Jacksonville in the near future with
other State leaders preparatory to working out details for
the Florida exhibit.
It is proposed to send to New York examples of every-
thing Florida produces from its mines, its farms, its fac-
tories and its waters. No attempt whatever will be made
to single out any particular section of the State to supply
material, for the exhibit is to be representative of all
Florida from the Perdido River to Key West. The State
Chamber in a bulletin to local chambers has requested that
they supply it immediately with a list of material avail-
able for exhibit, the list to be classified under the heads
of mineral products, manufactured products, fisheries
products and agricultural and horticultural products, includ-
ing canned and preserved fruits and vegetables. Railroads
will return all exhibits to the original shipping point free
where tariff rates are paid to New York, provided the ex-
hibits have not changed ownership and are returned within
thirty days after the close of the Exposition. This assures
a one-way freight rate.
The State Chamber will prepare for exhibition numerous
large-scale charts and graphs attesting to the progress
Florida has made in recent years in building and railroad
construction, highway construction, population, banking, in-
dustrially, agriculturally and otherwise. It also is proposed
to stress the opportunity in Florida for the establishment
of various industries and the launching of numerous en-
terprises.
The Exposition will be held at a time when New York
annually is crowded with more visitors from all sections of
the country than at any other time in the year. Hundreds
of thousands visited the 1925 Exposition and reports from
New York City indicate that the show will be attended this
year. by greater crowds than inspected it in 1925.

FLORIDA'S FOREIGN BUSINESS

(Miami News)
Cuba is the only foreign country with which Florida has
commercial relations that are even approximately balanced
with regard to interchange of commodities. According to
statistics just issued by the Customs for the Florida dis-
trict, the Island Republic imported during June, 1926,
$3,064,539 of merchandise through Jacksonville, Pensacola,
Miami, Key West and Tampa and shipped to those same
ports products valued at $899,224. It is significant that
exports to Cuba from Florida amounted to 55 per cent of
the total shipments to foreign countries which during June
aggregated $3,064,539.
Other countries with which Florida does a large direct
business are Mexico, Great Britain, Germany, Argentine,
Japan, Holland and Brazil, in the order named. Mexico
shipped us $909,841 worth of mineral oils and distillates
during June but bought nothing here. The European coun-


tries were Florida customers for naval supplies, lumber
and phosphates. European goods consumed in the State
were imported through northern ports as Florida maintains
no steamship lines with the Old World. One notable ex-
ception is Great Britain which shipped us $126,000 of
creosote oil during June.
Of Florida's exports $2,463,702 originated in the State,
the remaining 54 per cent being manufactured articles from
the north that passed through here in transit for Cuba.

Naval stores supplied the greater part, with lumber second
and phosphates third.
Florida's principal imports were oils from Mexico,
$909,841; tobacco from Cuba, $407,869; pineapples from
Cuba, $314,739; bananas from Cuba, Mexico and Honduras,
$74,935; dried beet pulp from Poland and Roumania,
$81,741; sugar from Cuba, $70,453, and olive oil from Italy
and Spain, $21,714.
With the exception of pineapples, bananas and sugar,
Florida's imports are justified. Eventually this State will
raise these products not only for its own consumption but
to supply the entire domestic market.

WHAT IS HAPPENING IN GEORGIA AND
FLORIDA?
(Review of Reviews)
The closing of some eighty small banks in Georgia and
Florida in July would lead the casual reader to believe
that fundamentally bad conditions must exist to cause
such a condition. However, a study of the facts, as re-
viewed in the July 29 issue of the Manufacturers Record
(Baltimore) discloses that this is not the case.
Practically all of these banks belonged to a chain operat-
ing in Georgia and Florida, and depending entirely for
financial co-operation upon one company in Atlanta. One
or two banks in Florida had failed, probably because of
over-trading, and this had caused these chain banks to
demand from the Atlanta company the money which had
been placed with it on the understanding that it could be
called at any time. The company could not repay the
money and failed, with the result that about eighty small
banks-whose total capitalization was only about $1,000,000
-had to close shortly afterward.
The importance of these bank failures, the Manufacturers
Record feels, has been greatly magnified. The situation in
Florida and Georgia is sound, on the whole, due to the
steady progress of railroading, manufacture, and agricul-
ture. To confirm this opinion the editor asked a number
of bankers, commercial organizations, and leading news-
papers to express their views regarding the outlook in their
respective States.
The replies are optimistic to the extreme. Their con-
fidence is based on fundamentally sound conditions and on
the spirit of enthusiasm and activity which prevails
throughout those States.
REAL PROGRESS IN GEORGIA
The following extracts from telegrams to the Manufac-
turers Record indicate the best crops and the best outlook
for business in Georgia for many years.
"Georgia is in the best condition in its history," declares
the chairman of the board of the Georgia Railway and
Power Company:
"The Georgia cotton crop this year is expected to reach
1,500,000 bales, a substantial increase over the past several
years. In addition, we have the biggest peach crop and
the largest watermelon and apple crops in the history of
Georgia, and the largest crop of small grains in the past
five years. .
"All over the State building permits are increasing and
in Atlanta during the first six months of 1926 they totaled









Florida Review 9


$12,472,000, which is $2,000,000 more than the entire year
of 1925.
"During the entire year of 1925, eighty-three new business
concerns located in Atlanta; during the first six months
of 1926, eighty-six new business concerns located here."
Georgia's great newspaper, the Atlanta Constitution, ex-
presses its opinion through its distinguished editor, Clark
Howell:
"Georgia was never in a better condition financially and
otherwise than to-day. Crops are better than for several
years and the yield this year will far surpass that of any
year since the Great War. Farm lands that were depressed
as the result of the boll-weevil conditions are rapidly en-
hancing in value, with demands from all parts of the
country. The value of the State's tobacco crop this year
will be ten times as great as that of five years ago. The
melon and peach crops are record-breakers. The boll-weevil
has been conquered and the cotton crop is approximately
normal.
"Farmers are lifting mortgages, and are more cheerful
than for several years. There is not a business man in the
State who does not know that conditions, fundamentally,
are better than for a long time, and who does not look for
next year to be one of unprecedented prosperity."
Readers throughout the country are familiar with the
investment standing of the Adair Realty and Trust Com-
pany of Atlanta. Its executive vice-president, Mr. E. A.
Erwin, gives this assurance:
"The recent closing of a number of small banks located
in small towns throughout Georgia does not, in our opinion,
affect in any way the general sound business conditions
existing in the State. The closing of these small banks was
caused by the failure of an institution acting as financial
agent for a chain of some 125 banks. The greater number
of these banks are believed to be solvent and will reopen
as soon as their affairs are readjusted.
"The publicity given the closing of these small banks,
without explanation of the true situation, has undoubtedly
created an erroneous impression and is very regrettable.
The financial condition of the State is sound. Crop condi-
tions throughout the State are excellent, the greater cities
are prosperous, with labor conditions good, and conditions
generally show steady improvement."
The Chamber of Commerce of Atlanta, through its
president, W. D. Hoffman, sees continued prosperity for
Georgia:
"Industrially, the State is making more rapid progress
than at any time in previous history, and there is nothing
to indicate that this progress will not continue even more
rapidly in the future than it has at any time in the past.
Economically and industrially, the State is sound. There
has been no inflation of bank loans and no inflated inven-
tories in any lines of business; consequently, banking and
general business have not felt, and do not apprehend feel-
ing, any setback of prosperity or of the prosperous and
well-ordered development of industry and agriculture
throughout the State."
"FROM SPECULATION TO PERMANENT UPBUILD-
ING" IN FLORIDA
Florida replies to the Manufacturers Record indicate
more business-except real estate-more building and more
highway construction, than ever before.
The organization of business men in the Florida metro-
polis, known as the "Believers in Jacksonville," states its
opinion about real-estate speculation through President
James R. Stockton:
"Florida is in the process of removing the obstacle of
wild speculation preparatory to the development which her
commercial, agricultural and pleasure potentialities war-


rant. The period of spectacular trading in real estate was
not invited by the best interests of the State, and whether
the rest of the nation realizes it or not, the cessation was
deliberately encouraged by those who live here and who
have been closely associated with the real development of
the State.
"Florida's future is brighter to-day than ever before in
her history, and an optimistic outlook, based upon economic
facts, is a general characteristic. The State is just enter-
ing the stage of enduring development. Her strides during
the next decade are going to cause her to continue as a
national subject of interest."
The President of the Ocala National Bank, John L.
Edwards, tells especially of vast development in Florida's
public utilities:
"Florida's resources are too many and too substantial
for any continued depression in business and financial mat-
ters. The abiding faith in Florida of some of the greatest
corporations in the country is unshaken. The tremendous
extensions of trackage undertaken by the Seaboard Air
Line, the Frisco, the Atlantic Coast Line and the Florida
East Coast Railways have never been halted; but rather
the original plans of these great transportation companies
have been materially extended. The Florida Power Cor-
poration, the Florida Public Service Company and the
Florida Light and Power Company are going ahead, with-
out even a semblance of halting their program, in the con-
struction of immense power plants and the building of
hundreds of miles of high-power lines. The expenditures
of the railroads and these power companies alone aggre-
gate tens of millions of dollars."
E. D. Lambright, editor of the Tampa Tribune, also
quotes current statistics to prove that Florida's progress
has not halted:
"General business, with the one exception of real estate,
has never been better than now in Tampa and its trade
territory. Heads of forty leading mercantile and industrial
concerns in Tampa, in as many lines of business, in a
survey of local conditions printed in last Sunday's Tribune,
reported from their actual records increased business for
the first half of the present year over the same period last
year ranging from 25 to 80 per cent.
"The report of the Tampa Electric Company, just issued,
covering the same periods, show an increase of 36 per cent
in customers, 160 per cent in kilowatt-hours, 167 per cent
in merchandise sales and 27 per cent in street-railway pas-
sengers. The Tampa Gas Company reports an increase of
75 per cent in gas consumption."
The Miami Herald tells especially of sound banking con-
ditions in that city:
"Financiers have stated that the.large Miami banks are
now in excellent condition, probably better than institu-
tions in other parts of the country. A comparative audit of
the statements of the three largest banks in Miami with
the three leading institutions in Pittsburgh show that cash,
liquid assets and capital stock, surplus and undivided pro-
fits of the former are greater in proportion to deposits.
The Pittsburgh group, including the Mellon National Bank,
the Union Trust Company and the First National Bank,
on June 30, 1926, had a ratio of 61.7 per cent cash and
liquid assets to deposits, while the three leading banks
in Miami had a 69.8 per cent ratio.
"An industrial survey of the Miami district disclosed the
fact that there are now more than 300 manufacturing
plants here, while one year ago there were only 45."
West Florida is represented, among these optimistic
statements, by one from President E. R. Malone, of the
American National Bank of Pensacola:
The failure of the chain of banks has simply nothing









10 Florida Review


to do with intrinsic values; naturally, the failures are a
regrettable incident, but I have never favored chain banks,
and these failures are not due, as has been reported, to
the Florida boom, but to the fact that these institutions
unwisely loaned the funds entrusted to them where they
could not get the money back when they wanted it paid.
"Pensacola, fortunately, is not affected. The deposits in
Pensacola banks since July 1 have increased; there are
no rediscounts and the cash-on-hand reserves are greater
than they have ever been."
For itself, the Manufacturers Record draws comparisons
between dangerous speculation and permanent agricultural
and industrial upbuilding:
"No thoughtful Florida man could have been otherwise
than disturbed last year by the real estate speculation
which was brought upon the State largely by outside
operators who rushed into Florida expecting to buy prop-
erty and sell it overnight and clean up a fortune. Many
of the substantial business men-bankers, real estate
operators and others-realized that this was a dangerous
situation and knew that there would be a reaction. For-
tunately it came before the State was permanently injured.
The real progress of the State is now getting well
under way. The pendulum has swung from real estate
speculation to permanent upbuilding operations, and to
larger agricultural and industrial developments."


MORE DAYLIGHT HERE

(DeLand Sun)
Manufacturing as well as agriculture is taking its place
in Florida, and all over this State industries of all kinds
are springing up. Some of the Eastern shoe manufacturers
are in Florida looking for locations for shoe factories which
they believe can be operated in Florida with more day-
light hours and less labor troubles than any other State
in the Union.-New Smyrna Breeze.


SATSUMADE IS NEWEST DRINK NOW
EXPLOITED

(Pensacola News)
"Satsumade" is the style of a new drink which it is
hoped will gain popular favor in West Florida, and, ac-
cording to officials of the Pensacola Chamber of Commerce,
is one when once started will grow in favor, for aside
from being a West Florida product, it is both palatable
and healthy, all of which has its appeal.
Wingate Green is sponsor for the new drink in Pensacola,
and when he came down to a local drug store a few days
ago and handed them two little imperfect green Satsuma
oranges and asked that they be made into a drink, he was
laughed at, but when the drink was made it was pro-
nounced "good."
It will be remembered that this manner of disposing of
the imperfect fruit of the first crop of Satsumas was ad-
vocated by W. L. Wilson in a speech in Pensacola on the
occasion of the visit of Herman Dann, of the State Cham-
ber of Commerce, and figures were given which showed
this use to have been a valuable source of revenue to
Satsuma growers for an otherwise unmarketable product,
for only the imperfect oranges are picked and sold for
this purpose before maturing.
It is claimed that the drink became very popular in
Panama City and other sections of West Florida last sea-
son and promises to be even more popular this season.
The drink is made very much in the same manner as a
lemonade or orangeade in which the juice of one average-
sized fruit, the ordinary amount of simple syrup, cracked
ice and either plain or carbonated water is used. At first,
while the fruit is pretty green, just a small dash of citric
acid is used, but later as the fruit becomes more ripe two
and sometimes three dashes are used to suit the taste of
the patron.


"WAY DOWN UPON THE SUWANNEE RIVER"









Florida Review 11


MEDICINAL VALUE OF GRAPEFRUIT

Brooksville Herald.
Only a few years back the grapefruit was grown merely
as a curiosity, and had no market value. Later its valu-
able medicinal properties became known through analysis
of its gentle acid content and by actual experience of those
who had "taken to it" naturally or gradually acquired a
taste for it.
Doctors everywhere became interested in it, and recom-
mended it as a "starter" for breakfast. Then came a huge
demand for this fine fruit and thousands of acres were
planted exclusively to grapefruit trees, until now it is one
of the chief products of Florida.
During the epidemic of influenza which swept the coun-
try a few years ago, physicians found grapefruit to be so
splendid a remedy for the disease that it was ordered by
the carload for many municipalities. Thus an even wider
market was created-for the man or woman who once
acquires a taste for the delicious fruit is never weaned
from it.
In hundreds of thousands of homes in this country it
is a standard article of the breakfast table. And there are
many persons who eat half or a whole grapefruit at a sit-
ting at two or three or more meals each day.
Recently the. curative value of grapefruit for many
diseases has been written about by noted physicians. The
juice of the grapefruit is recognized as a medium which
dissolves the lime which is formed in the human system
and is the chief cause of rheumatism.
It is the lime in the .blood, it is said, which causes
arterial-sclerosis, more commonly called "hardening of the
arteries."
Aside from this, the juice of the grapefruit is a grateful
beverage of high tonic effect on the ordinary healthy
stomach. It is a corrective of kidney and bladder troubles,
and according to some medical authorities it has much to
do with keeping the human system free of such handicaps
as goiter, tumors and similar growth. Also the feminine
sex will be interested to learn that grapefruit, through its
blood-cleansing properties, insures a clear complexion.

ORANGE JUICE AS A BODY BUILDER

St. Augustine Record.
Florida, in selling its oranges to the rest of the country,
has long emphasized the remarkable food value of orange
juice. And the increasing use of our product indicates
that our preaching is having effect. But a better testi-
monial to the value of the fresh juice could not be had
than the following found by a friend of The Record in the
New York Morning Telegram of July 19th:
THAT BODY OF YOURS
By James W. Bartow, M. D.
ORANGE JUICE
One of the interesting sights in some schools and fac-
tories is to see a number of children or adults stop at a
certain time morning and afternoon and drink a pint or a
quart of milk. Ttat this has been of great benefit in
creasing weight and warding off fatigue has been proven
by research men.
However, there are many children and adults who do
not like milk, or, if they do not dislike it at first, grow very
tired of it as a daily article of diet.
With others milk does not seem to agree, causing in
some diarrhoea, and constipation in even a greater num-
ber.
To supply the nourishment and vitamins to those who
could not take milk, research men have been experiment-


ing with orange juice as a substitute for the milk in some
Chicago school children. The increase in weight was far
greater than could be accounted for by the food value of
the orange juice, which was given in amounts of about a
pint a day of the unstrained juice.
How did they account for this? Simply that the orange
juice seemed to affect the other foods taken, so that the
very mineral salts in the food were absorbed in larger
quantities into the blood, and all the tissues of the body
were thus better nourished. Hence the increase in weight
and strength. This effect is attributed to vitamins, and
orange juice contains the three best known vitamins,
A. B. and C.
These Chicago research men suggest that vitamins in
orange juice promote the economical use of elements
already present but not efficiently used. In other words,
the orange juice is a sort of "efficiency expert" that makes
the other elements in the food do better or more complete
work. Further, that the orange juice stimulates the flow
of digestive juice in the stomach to a greater extent, and
thus these valuable mineral salts are quickly absorbed
into the blood on leaving the stomach.
The idea, then, is not that oranges should replace milk,
but where milk cannot be used to advantage, orange juice,
for the reasons mentioned above, might well be substituted.

CITRON TREE YIELDS CROP

(Fort Myers Press)
Possibility of the development of a great industry for
Lee County is seen in the raising-of citron on a large scale
for distribution throughout the country. Harold Stevens,
city pathologist, has grown on his property a large citron
tree, from which the first crop, amounting to 150 pounds
has been gathered this year.
It is said that most of the citron used in this country
is raised in Italy and imported to this country. But two
other citron trees are known to exist in- Florida, and are
located at Homestead and several on the Thomas A. Edison
estate, from which Mr. Stevens secured seed four years
ago, which he planted and from which he has gathered
a crop.
A specimen of the citron grown by Mr. Stevens is on
display in the window of the Chamber of Commerce. The
climate and soil of Lee County is said to be specially
adapted to the growth of citron and if it is found citron
can be grown here, will mean the opening of a profitable
industry to the farmers of this section.

FLORIDA SHIPPERS OF CITRUS GIVEN PIER
IN GOTHAM

New York Terminal Company to Aid Growers.
(Sarasota Times)
Orlando, Sept. 4.-Changes sought by the Florida Fruit-
man's Club of the New York Terminal Company have been
granted immediate steps to put the plan in operation for
the coming citrus season have been taken, the Orlando
Morning Sentinel has been advised by V. B. Newton, presi-
dent of the Fruitmans' Club, who is in New York.
The new plan gives Florida shippers pier 28, properly
heated with auction rooms overhead. It also provides for
a holding yard in New Jersey and numerous other changes,
which will aid the shippers of the State by reducing ex-
pense aid bettering market conditions. The change is con-
sidered one of the most beneficial and important in the
history of the industry and it was stated that they will
place Florida on an equal plane with California.
The conference began last Monday and continued through
yesterday.









12 Florida Review


LOW GRADE FRUIT TO BE PROFITABLE

Contracts Made with Florida and Georgia Canning Plants.
(Haynes City Herald)
Tampa, Aug. 12-(Special).-The Florida Citrus Ex-
change has completed contracts which will provide a profit-
able market for all low-grade, off-size, off-color citrus fruit
during the coming season. The completion of these con-
tracts is just another step in the perfection of the market-
ing efficiency of this organization.
This type of fruit is highly edible and is sound on the
interior. Lack of constant size, shape and color make it
extremely difficult to market. It is fruit which no agency
can afford to put on the regular markets of the country.
Yet it is fruit which represents some investment on the
part of the grower and should show a profit.
The contracts have been made with canning plants oper-
ating in Florida and Georgia. In addition to these, a prom-
inent operator of several Porto Rican canning factories has
been in touch with the exchange, paving the way to open
up several plants in Florida. The steady and encouraging
rise in the importance of these canneries throughout the
State indicates that in future seasons all of this fruit
will be kept out of the box fruit market. Not only does
this provide increased profits on fruit, but it clears the
box market of all undesirable fruit, thus bringing better
prices.
The Florida Citrus Exchange during the last season
placed every box of its growers' low grade fruit at an
average of better than 5Q cents per box.

GET CANNERY RUNNING FOR NEXT SEASON


Despite Possibilities, Carloads of Canned Berries Shipped
Into State.
(News Bulletin)
Jacksonville.-A cannery to handle blueberries and other
fruits and vegetables will be established at some point in
Walton County by the Florida Blueberry & Fruit Corp.,
of which Frank F. Herndon, of Jacksonville, is president.
If possible to do so the plant will be ready for operation
by the beginning of the blueberry season next summer.
The corporation owns approximately 10,000 acres of land
in the northwestern part of Walton County, which it will
develop and set out in blueberries, Mr. Herndon said,
and to provide the plants necessary for the project the
concern has obtained rights to all of the blueberry plants
on several thousands of acres of land in Walton and
Okaloosa counties.
NEED CANNERY NOW
The corporation had not planned to establish the can-
nery until its own plantations were in bearing, but after
an investigation in Walton and Okaloosa counties which
developed that berry production was increasing on a large
scale, it was determined to establish the cannery without
further delay. It was held that the two counties next year
would be producing berries in enormous quantities and that
there would be a plentiful supply for the present market
and a sufficient quantity to make the operation of a can-
nery profitable.
Charles F. Sherwood, of Fort Myers, secretary and
treasurer of the corporation, who has had years of ex-
perience in marketing operations in the Middle West, will
endeavor to organize the blueberry growers in Northwest
Florida in order that the berries may be graded and
marketed properly. In this connection the corporation feels
that it is not overstepping its bounds inasmuch as it owns


a 50-acre plantation in that territory already in bearing
and is vitally interested in obtaining the best possible
prices for its output. With the cannery in operation, said
Mr. Herndon, and the producers organized, the largest
berries may be graded and marketed at top prices while
the smaller ones may be utilized for canning or preserving.
the cannery to be established will be designed to handle
all agricultural products that can be utilized in the indus-
try. Northwest Florida is beginning to produce small fruits
in abundance and officials of the corporation believe that
it will be possible to operate the plant, if both fruits and
vegetables are handled, virtually twelve months in the year.
With reference to canned blueberries, said Mr. Herndon,
Mr. Sherwood has information showing that thirty carloads
were shipped into Florida, exclusive of the Tampa and
Jacksonville districts, from Maine last year. Florida should
and will, supply its own market in this line said Mr.
Herndon.


PRODUCER'S PLANS CALL FOR AT LEAST
MILLION CANS GRAPE FRUIT PULP

London Took Entire Crop Last Season-Florida Quality
Has Little to Fear from South Africa
(Florida News Bulletin)
Avon Park.-One million cans, or more, of grapefruit will
be the goal for operation of the Hills Brothers plant here
next season, according to E. T. Butterbaugh, manager, who
has completed plans for enlarging the plant and increasing
the capacity one-third. The work will be pushed through
this summer, and the plant will be ready to open in
October.
Hills Brothers, one of the largest jobbing houses in the
world, shipped the entire output of the Avon Park plant
the past season to London, where the quality of the Florida
fruit was such that it had little competition from the
South African grapefruit, which has had the British
market all to itself before.
The plant will work approximately 125 persons through
the coming season with a payroll close to $9,000 per month.
The plant, which was built by the Avon Park Canning
Company, had a capacity of 35,000 cases per season, and
with the improvements being installed by Hills Brothers.
who have leased it, will have a capacity of 48,000 cases.
The plant represents an investment of more than $75,000,
and is located between the Atlantic Coast Line and the
Seaboard Air Line railroads and adjoins the Pittsburgh-
Florida citrus packing plant. It is only 200 yards from
the other citrus exchange packing plant, affording excep-
tionally economical handling of oversized fruit, which is
used for canning.
Mr. Butterbaugh says that his firm is more than pleased
with the Ridge section and that as the production here
increases, they undoubtedly will keep the canning plant
abreast of the times and be prepared to handle everything
that is offered.
"With a world-wide distribution such as our organization
has," he says, "we plan to keep building up the demand
to keep pace with the supply."

MONEY THAT FLORIDA FARMERS
DO NOT GET

(Times-Union)
Quite recently a representative of the agricultural depart-
ment of the Southern Railroad Company, Mr. H. C. Bates,
told the Columbia County Chamber of Commerce mem-
bers, farmers and business men, of money that Florida









Florida Review 13


farmers do not get, year after year, because of not doing
nearly enough dairying, of producing milk and butter that
are so much in demand in this State, with the demand
constantly increasing.
In a news dispatch, published in the Times-Union, from
Lake City, where the meeting was held, Mr. Bates' re-
marks were summarized as follows:
Mr. Bates stated that 6,000,000 pounds of butter
were imported into this State yearly when the same
butter could be produced here 30 per cent cheaper,
giving a greater profit to the farmer. The hay that
is imported into this State from Oklahoma showed a
freight rate of $10 per ton while farmers in this section
could produce a better hay at less than the freight,
and have good pastures for their cows practically the
year round.
He pointed out that the farmer with 160 acres of
land could put in ten head of improved cattle at a
cost of $850, feed the sour milk to chickens and pigs,
selling the butter fat to a local creamery, keep up the
general farm crop and within three years have money
in the bank. Instead of having a farm with lands run
down, with the manure from the cattle his lands would
be continually improving.
Practically all Florida farm owners know that what
Mr. Bates said to Columbia county farmers is true. But
what are they doing to remedy the matter, to improve
and extend dairying? What are they doing to get into
their own pockets and into their bank accounts much of
the money that Florida consumers of milk and butter, and
of dairy products generally, would be glad to hand to
them, instead of sending it out of the State? Of course,
the non-dairymen-farmers blame the cattle ticks, which are
a constant menace to successful and profitable dairying so
long as they are tolerated in this State. Also, it is true
that quite a number of dairies have been established in
Florida, and are being operated successfully and profitably,
proving that this important agricultural industry is pos-
sible, even with cattle ticks not eradicated, as in some
counties. So why keep on blaming the ticks, and allow-
ing dairymen in other States to get the money that Florida
farm owners ought to get, for dairy products from Florida
farms ?
And as for hay and pastures, it would be "to laugh,"
were it not so serious-this thing of importing hay, and
of buying cattle feed, from producers in other States.
Florida can and does produce hay, but not enough of it
to supply local demands. Forage crops in abundance can be
grown in Florida, as is being proved by comparatively few
farmers. More of them ought to have pastures and forage
for their cattle-and make money by having them.
Some day, without doubt, Florida is going to have
enough of dairying to supply home demands for milk and
butter. The pertinent question is: How soon?

FLORIDA COW PRODUCES NEARLY FIVE GAL-
LONS MILK DAILY FOR MONTH

(Gadsden County Times)
Gainesville.-Another Florida cow owned by the Experi-
ment Station is demonstrating the fact that it is possible
to get high milk production from Florida cows when they
are given proper feeds and attention. Majesty's Fairy
Pogis, a Jersey, produced nearly five gallons of milk every
day during June, according to records just given out by
John M. Scott, animal industrialist in charge of the Ex-
periment Station here.
Majesty's Fairy Pogis completed a year's milk produc-
tion record on March 14, in which she produced 1,243


FLORIDA SHIPS QUANTITIES OF FINE
LETTUCE

Ranks High in Supplying Ingredient to Nation's Salad
Crop.
(Times-Union)
Tallahassee, July 23.-Florida is one of three States of
the Union which contributes an essential ingredient to what
the United States Department of Agriculture describes as
the nation's salad crop.
The essential ingredients is lettuce, with California lead-
ing in the volume of production, followed by New York
and Florida, according to a report sent out by the Govern-
ment.
The consumption of lettuce, the Federal report stated,
increased greatly in the past ten years. Lettuce shipments
last season were six times those reported in 1916, with
the value almost $20,000,000.
Only three other vegetables exceeded lettuce in market
value, the report adds, potatoes, sweet potatoes and
tomatoes.
The Government report ventures the suggestion that ap-
parently a real change in the American diet was respon-
sible for the growing importance of the leading salad crop.
California, New York and Florida, the report states,
have for some years shipped about four-fifths of the car-
lot supply of lettuce, with the shipments made up chiefly
of the compact, substantial head lettuce of such well-
known types as the Iceberg from the West and the Big
Boston from the eastern shipping region.
Improved grading and packing of lettuce have done
much to build up demand for the product, says the re-
port. The most desirable sizes of head lettuce pack 3%
to 4% dozen in the large western crate, and two dozen in
the flat crate used in the East, it was stated.

TEN ACRES SWEET POTATOES SELL FOR
$1,500 IN GROUND

(Dunnellon Truth)
Okaloosa County, in West Florida, comes to the front
with an example of profit in Florida agriculture which is
well worth the study of anyone interested in products of
the soil. E. V. Terry, of Holt, recently sold a crop of ten
acres of sweet potatoes in the ground for $1,500 cash. The
cost of production, in addition to preparing the ground
and planting, was approximately $18 an acre for fertilizer
and $16 an acre for the potato plants, leaving him a profit
of $150 an acre from a staple crop.
M. C. Garrett, of Baker, who purchased Terry's crop,
probably obtained the record return from one acre of land
in West Florida this season. Garrett, who in addition to
purchasing potatoes also produces them, obtained $263
for the crop from one acre. His producing cost was ap-
proximately $50, leaving him a net of $213.

gallons of milk and nearly 600 pounds of butter in 365
days. She freshened again in April 30 and was put back on
test May 5. From May 5 to 31, a total of 27 days, she
produced 126 gallons of milk and 64 pounds of butter.
In the 30 days during June she produced 147 gallons of
milk and 79.5 pounds of butter. This is almost five gallons
of milk every day.
Mr. Scott says that more cows of good productive ability
are greatly needed in Florida to make dairying as remunera-
tive as it should be. The average Florida cow produces
less than 40 gallons of milk a month. To make this aver-
age higher, better breeding and feeding are necessary.









14 Florida Review


HOG CROP FROM SUWANNEE WAS WORTH
$300,000

Growing of Porkers in That Section Is on Real Money
Basis.
(Highlander, Lake Wales)
Farmers in Suwannee County this season received more
than $300,000 for hogs they raised according to reports to
the Florida State Chamber of Commerce. Heretofore, says
the Chamber, hog-raising in Florida has been regarded as
only one of the incidentals of general farming, but the
Suwannee farmers have demonstrated that there is real
money in the business. At times during the season hog
shipments from Live Oak were as large as three cars
daily. The largest hog marketed weighed 769 pounds and
was sold "on the hoof" for $69.21.
Suwannee's hog producing business resulted purely from
what the Chamber would term "premeditated accident." A
gentleman who for a quarter of a century had been a hog
buyer for one of the Chicago packing concerns moved to
Live Oak several years ago and purchased a farm. Im-
pressed with the high class of the common garden variety
of hog produced in the territory he began purchasing them
here and there and when he had rounded up enough to
make a carload shipped them north. He knew where there
was a market. The farmers, learning they could sell at
Live Oak all the hogs they could produce began to raise
more of them and the buyer's business began to grow.

BIG DIVIDEND FOR POULTRYMEN

(Bradenton Herald)
Lake City, June 25.-A 40 per cent dividend has just
been paid to members of Columbia County's co-operative
poultry-raising organization, Columbia A. Fulford, county
agent, told the local Rotary Club, in an address here.
Mr. Fulford, in addition to being county agent, is in
charge of the organization's hatchery.
Plans are being perfected for the formation of a corpora-
tion, Mr. Fulford said, for the purpose of creating a gen-
eral community market, with a canning factory, cold stor-
age and exchange place.


The residents of Columbia County recently presented the
county agent with an automobile as a token of apprecia-
tion for his activities.


RECORDS PROVE POULTRY FLOCK IS
'PROFITABLE

(Citrus County Chronicle)
That the keeping of a flock of poultry on a small scale
is profitable has been convincingly proven by records kept
by a member of the senior council of county home demon-
stration work. Not only did this woman produce in her
own back yard enough poultry and eggs for family use,
but she also has sold since January 1st hens, fryers and
eggs to the amount of $309.10.
The small family poultry yard has been urgently ad-
vocated by both Mrs. Elizabeth W. Moore, County Home
Demonstration Agent, and Sam H. Rountree, County
Agent, and the results obtained in instances where their
advice has been followed, bear out all they have claimed
that can be accomplished.
In a detailed report made to Mrs. Moore's office the
member of the council mentioned above, has set out the
amount of produce sold since January 1, 1926, as follows:
485 dozen eggs ..........................$213.17
59 Fryers ............................... 65.95
16 H ens ................................. 29.98

$309.10
In addition to the produce marketed several hundred
eggs were used for hatching purposes, and the family had
all the eggs and chickens wanted for eating. Fryers have
been enjoyed since the middle of May.
One important fact that must not be overlooked, the
flock cited, which has been kept at from sixty to eighty
head, has been fed during the period since the first of
January according to formula for feeding furnished by
the home demonstration office.
This record is not extraordinary. It can be duplicated
by anyone who is willing to devote a little time and effort
to the work.


-PP.


SCENE ON POULTRY FARM IN HERNANDO COUNTY.








Florida Review 15


BIG LUMBER INDUSTRY BEGINS OPERATIONS
IN GADSDEN COUNTY WOODS

Thomas-Little Company Is Now Locating Dozen Mills Near
Town.
(Gadsden Times)
One of the largest industries to come to Gadsden County
in some time is the Thomas-Little Lumber Company, which
has just completed the moving of twelve portable sawmills
from Midville, Ga., which are now being located in the
various timber tracts previously purchased by the company
here. Seven of the mills,. with a daily capacity of from
10,000 to 12,000 feet each, are now in operation and within
the next two weeks it is expected all twelve of the mills
will be sawing.
In addition to the dozen sawmills to be operated, the
company has purchased all the timber holdings and the
planing mill of the Reid Lumber Company, located on the
S. A. L. Railway at Quincy, which will be taken over the
latter part of October, as well as the Wildman-Luke mill
four miles from town. The planing mill at Quincy will be
rearranged, additional boiler power and dry kilns will be
installed and another planer will probably be added.
All the lumber of the company will be transported to
the Quincy plant where it will be dressed and prepared
for shipment. Under a plan adopted by this company some
years ago, operations will continue without interruption
throughout the year and shipments will be made daily
regardless of the condition of the market. No lumber is
dressed until orders for it have been received and then
it goes direct from the planer into the car reaching the
buyer fresh and free from discoloration.
The company's timber holdings at present consist of
about thirty million feet of pine and hardwood and this is
being added to continually.
All labor necessary for the operations of the enterprise
is being brought to Gadsden county from Georgia, as well
as mules, trucks and other paraphernalia. More than 300
men will be employed at the various sawmills and at the
Quincy plant.
Members of the firm are C. W. Thomas and W. B. Little.
Mr. Thomas has been here for some weeks directing the
location of mills and attending to all preliminary details.
He is accompanied by Mrs. Thomas and daughter. He will
be joined here about November 1 by Mr. Little, who will
have charge of the office at Quincy.

TAXES ON GASOLINE TOTAL $148,258,087

Forty-four States and, District of Columbia Report Figures
for 1925.
(U. S. Daily)
Automobile gasoline taxes in 44 States and the District
of Columbia amounted to $148,258,087 last year, making
the total gasoline tax earnings $287,738,335 since 1919, it is
revealed in a table just issued by the Bureau of Public
Roads.
This table, bureau officials state, gives a complete statis-
tical history of the growth of gas taxes in the United
States and shows that motor vehicles are paying their share
in road construction.
ONLY FOUR STATES HAD TAXES
In 1919, Colorado, New Mexico, North Dakota, and
Oregon were the only States with the gasoline tax and
the tax earning that year was $1,022,514.
In 1920, the gasoline tax amounted to $1,363,902, and
Kentucky joined the four States already collecting the tax.
In 1921, however, there were fifteen States collecting a
total of $5,382,111. In 1922, the number of States had in-
creased to nineteen and the amount of taxes earned to
$12,703,088. In 1923, there were 35 States earning a total


gasoline tax of $38,566,338 and the tax rates per gallon of
gasoline had been increased in the number of the States
which had previously collected the tax.
TOTAL NEARLY 150 MILLIONS
In 1924, the thirty-five States and the District of
Columbia, collected $80,422,295 in gas taxes, while in 1925
the number of States was increased to forty-four and the
taxes to $148,258,087.
Illinois, New York, Massachusetts, and New Jersey are
listed as imposing no tax of gasoline. Illinois and New Y3rk
have the highest motor vehicle registration, so that while
90 to 95 per cent of the States have gas taxes, the propor-
tion of the total number of cars paying gas taxes is con-
siderably less than that.

BULB GROWING IN HERNANDO COUNTY
PLEASES AGRICULTURAL DEPARTMENT

Efforts being made in Hernando County to develop the
cultivation of bulbs are encouraged by the State Agricul-
tural Department, which declares that bulb growing offers
profits of $1,000 on acre to farmers in this section if rightly
pursued. Possibilities far beyond any crop with which he
is familiar are suggested by County Agent, T. A. Brown,
of DeLand, who has been designated by the State Depart-
ment of Agriculture as a special agent to collect informa-
tion about bulb culture. Mr. Brown has been much in-
terested in the progress of a bulb farm on the Hammock
road in Hernando county, which has now passed the ex-
perimental stage.
He is regarded as one of the best-informed men on this
subject in the State and has been largely responsible for
extensive bulb plantings in Volusia county, where more
than 5,000,000 paper white narcissus bulbs were produced
this year.
Much land in this county is admirably adapted to bulb
growing, Mr. Brown declares, and he advises farmers to
take advantage of the national shortage due to an em-
bargo on foreign importations of bulbs.
The bulbs for planting may be imported under a special
provision of the law excluding them. They should be
planted 75,000 to the acre, which will make the bulbs cost
$1,470 per acre. The setting, fertilization, cultivation, dig-
ging, and storage the first year will bring the total cost
for an acre to $1,873.75.
There will be no returns the first year, as the bulbs
produced should be carried over to the second year for
replanting. During the second year no bulbs need be pur-
chased, and the total expense of setting, cultivation, dig-
ging and storage will amount to $780, making the total
cost for two years $2,654.
At the end of the second season the grower should have,
Mr. Brown states, bulbs ready for the market, which at
average prices will bring him $3,750; his original stock of
bulbs still will be worth $1,470 and he will have addi-
tional bulbs for planting worth $1,950. His total assets at
the end of the second year should be $7,170, as against a
total investment of $2,654.
One grower in Volusia county who has been raising
paper white narcissus bulbs nearly 20 years, has averaged
slightly better than $1,000 per acre net profit for the entire
period, according to Mr. Brown, despite the fact that the
bulbs formerly sold for $12.50 per 1,000, as compared with
the $30 at which they are quoted, now that their importa-
tion has been stopped by law.
More than 65,000,000 bulbs were marketed in the United
States during 1925, it is stated, and not more than 25,000,000
were available to supply the demand last year, due to the
embargo. Volusia county bulb growers are said to be
preparing to double their acreage this season.









16 Florida Review


CANNING AND PRESERVING WILL INTEREST
CAPITAL

(Dunnellon Truth)
Capital will some day be invested in hugh sums in the
canning and preserving interests in Florida. When that
day arrives, which will be before many years have passed,
Florida fruit growers and farmers will be the most pros-
perous in the world, for waste will have been reduced to
the minimum; nothing but the choicest of our fruits will
be shipped to northern 'markets, thus insuring the highest
prices; glutting of markets will be eliminated, if ordinary
precautions are used; there will be no such thing as over-
production, because when our crops are heavy enough to
threaten prices, our canning and preserving factories will
constitute a balance wheel or governor that will insure
safety. Of course, if distribution were properly regulated,
there could be no such thing as over-production, but we
firmly believe that before the problem of proper distribu-
tion can be satisfactorily solved, capitalists will have
recognized the opportunity existing in Florida for profitable
investment in the canning and preserving industry and
great plants will have been established at strategic points,
putting out a fancy product, the demand for which, when
the brands become generally known, will greatly exceed
the supply. Already some canning plants of large capa-
city are being operated, particularly for canning grape-
fruit, one of the largest of which is located at Avon Park,
and the product is meeting with public favor. Large ship-
ments are being made to England and other foreign markets
will be secured as the product becomes better known.
Grapefruit, however, constitutes but a small portion of
Florida fruits that could be profitably marketed in glass
or tin containers, instead of crates or hampers. Oranges
and grapefruit can be converted into marmalades, fruit
juices, candied peel, essential oils, etc. Other fruits that
could be utilized as canning and preserving plants are:
Guavas-Canned and made into jelly. Guava jelly is in
great favor and considered one of the finest jellies in the
world.
Strawberries-Canned, made into jams and preserves.
Step into any fancy grocery store in the world and see
what you will have to pay for a glass of fancy strawberry
preserves or jam.
Blackberries-Treated practically the same as straw-
berries. They make fine jam and preserves and the fancy
brands sell for high prices.
Blueberries (or huckleberries)-While at present the cul-
tivated blueberry is not raised in such quantities that the
fresh fruit can be marketed at satisfactory prices, should
that time come, canning will solve the problem, for the
canned article in this particular fruit, makes almost as
good a pie as does the fresh fruit. Who is there who does
not like huckleberry pie?

$491,000 CONSTRUCTION AUTHORIZED DUR-
WEEK BY CITIES IN STATE BY FLORIDA
POWER AND LIGHT CO.

(Fort Myers Press)
Miami, Sept. 8.-Over $491,000 is the week's authoriza-
tions by Joe H. Gill, vice-president and general manager
of the Florida Power & Light Company, for expenditure
for permanent additions and betterments to electric, ice
and other service. The continuous weekly demands for
such expenditures by a utility company that is keenly
observant of the expansion, growth and development of
Florida is a healthy sign and a direct challenge to all who
talk and write against Florida and her potential possibili-


ties and future. The expenditures are not confined to any
one section of the State, but cover practically all sections,
indicating that the steady growth is State-wide.
The authorization of Mr. Gill covering Southwest Florida
follows:
Arcadia, $6,020. Construction of new ice sales platform
and other improvements that will provide better public ice
service.
Bradenton, $8,590. New additional centrifugal turbine-
driven boiler feed pump which will increase pumping ef-
ficiency.
Fort Myers, $29,700, for construction of connecting elec-
tric line from Sears to substation at LaBelle, now under
construction.
Okeechobee, $2,300, for new equipment for the ice depart-
ment and ice delivery system.
Punta Gorda, $11,490, for reconstruction of distribution
system in Cleveland; also a new line from Punta uoraa
plant to Cleveland.


PROMISING NEW FLORIDA FRUIT

(Dade City Banner)
D. Hodges has just returned from a visit with friends
in and around Ft. Myers. While in that section he visited
the famous "Island Grove" at Estero, the property of E. S.
Willen.
Mr. Hodges brought back a specimen of an apple avocado,
said to be the only tree of this variety in existence, from
Mr. Willen's grove. The apple avocado is a large, well-
shaped fruit, firm and solid and possesses a distinct flavor,
slightly tart and similar to that of an apple, and yet re-
taining the rich, mellow flavor of the avocado. The tree
is four years old and well fruited. If subsequent crops
prove to be of the same high quality as the fruit now on
the tree, it is believed that the apple avocado will prove
a valuable addition to the list of Florida fruits.
Mr. Willen has one of the most wonderful collection of
fruits and flowers to be found on the west coast. His ex-
periments in propagating new varieties and introducing
little-known plants from other countries promises to be of
great value to Florida. Mr. Hodges stated that he could
spend an entire day very profitably in an investigation of
the odd and unusual fruits and flowers of Island Grove.


A BIG SATSUMA CROP THIS YEAR

(From Florida Grower)
Satsuma oranges from the counties in Northwest Florida
will go to the markets of the country in large quantities
for the first time this fall. Thousands upon thousands of
Satsuma orange trees have been planted in Northern
Florida which are just beginning to come into commercial
production.
The Satsuma orange is destined to become one of the
most important of all oranges for the following reasons:
First, it is a superior fruit; second, it is of the loose skin
or kid glove variety; third, it is the earliest Florida orange
on the market; and fourth, though high-priced at the
present time it grows with such ease and so prolifically
that all but the very highest grades can be marketed at a
moderate price and still net a handome profit for the
grower.
The Satsuma orange crop of Northern Florida will help
the citrus industry of Southern Florida in that it will
take care of early season market demands and discourage
green fruit shipments from the southern part of the State
even more effectively than does the law.




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