Florida's industrial future
 Special industrial edition

Group Title: Florida review (Tallahassee, FL)
Title: Florida review
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00049005/00008
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00008
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Florida's industrial future
        Page 1
    Special industrial edition
        Page 2
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
Full Text




Vol. 1 September 20, 1926 No. 8

Florida's Industrial Future

What will be Florida's industrial future?
Along with her admittedly certain development
in agriculture will there be an industrial progress
to hold the economic balance, even ?
May we hope that great factories will spring up
to utilize our raw material, give employment to
labor, draw millions of men and dollars here and
afford a vastly larger home market for our products
of the soil?
Will we continue to sell raw products to other
sections and afterwards buy them back in the
finished state, paying a profit, plus transportation
charges both ways?
Or shall we adopt the better way-build the print
mill near the cotton field, the furnace near the mine,
the furniture factory near the forest?
Certain requirements must be met if manufactur-
ing is to flourish in any given community. Conditions
as to labor, material, transportation, taxes, housing
and health are prime factors in determining this
We believe Florida can meet these requirements.
She has a variety of resources, ample in quantity
and quality. Her forests of hardwood and soft,
could supply a goodly part of the nation's needs for
years. In minerals she has phosphate, kaolin,
fuller's earth, gypsum, diatomite, cement rock, glass
sand, peat and many others.
Florida's transportation facilities are away above
the average of the Southern States. Her railroads
have 5,492 miles of lines and are spending hundreds
of millions for new track and equipment. Thousands
of miles of new highways traverse her, interior and
the program of construction is yet in full swing.
Along her 1,273 miles of coast line, nature has
provided many splendid harbors. Eleven of th-se
are now being enlarged to accommodate vessels of
larger size. Ships of seventy-one boat lines now put
in at the ports of Florida and sail from them to all
the markets of the world.

Electrical power is rapidly being provided.
Florida's future factories will have access to this
requisite for efficient and economic operation. Al-
ready there are completed and under construction
power-generating plants which aggregate an expendi-
ture of probably one hundred million dollars.
Capitalists are just beginning to see, the strategic
advantages which Florida's geographical location
gives her. Her ports are beyond doubt of tremendous
ORIENT. Far-sighted men realize that the develop-
ment of Florida's ports will make her a most formid-
able bidder for this tremendous business. 'It is not
too much to say that this one fact alone almost
guarantees us a big place in the maritime trade
relations of the future.
Florida's climate needs no exploitation. It is
enough to say that men can live and labor here under
almost ideal conditions the year around. The sun-
shine and balmy breeze which have always been hers
are still here. Why should there not come to us
millions who want to labor here and live amidst our
blessings and'opportunits s?
We have faith in the future of Florida. That
faith increases as we realize more and more what a
wealth of natural resources we have been given.
Verily, "our lines have been cast in pleasant places."
This issue of FLORIDA REVIEW is devoted to the
Industrial Progress and Potentialities of our State.
We have collected facts as they have come to us from
the public press. We believe that the material sub-
mitted will be interesting and helpful to those who
have at heart the future progress of our common-
wealth. And we indulge the hope that our friends
in other States may find it worth their reading.-


2 Florida Review

Special Industrial Edition


Milton Gazette.
Pensacola, Fla., July 27.-(Special)-Colonel F. C. Jonah,
chief engineer of the St. Louis-San Francisco Railroad, be-
fore leaving Pensacola Saturday announced that the Frisco
would spend millions on terminal developments, grain ele-
vators, cotton storage warehouses and additional piers to
facilitate handling the greatly increased amount of tonnage
he expects to be handled through this port when the Frisco
is operating in here.
After inspecting the Muscle Shoals division of the road,
Colonel Jonah said: ."The construction work is progressing
satisfactorily. We have five steam shovels, a great amount
of smaller machinery and equipment and big forces of men
on the job and will place another shovel on the job next
week. We are doing everything to facilitate the rehabilita-
tion of the line and to complete the work in the shortest
possible time. We are going forward at a rapid rate along
the entire line, on which we are spending $2,500,000 for re-
habilitation work. Included in the work we have found it
necessary to rebuild the trestle over the Alabama River.
The iron work is in good condition and a contract was
awarded a local man to paint the structure.
"My chief reason for being in Pensacola at this time,"
said Colonel Jonah, "was to look after the rebuilding of the
present wharf, arrange for the extension of it, repairing
the necessary parts and arrange to have about twenty
loaded freight cars salvaged from the bay. The coal hoist
will also be rebuilt and repairs for the machinery has been
ordered several weeks.
"The iron work of the cars, which have been buried in the
bay for several years, I expect to find in fairly good con-
dition," Colonel Jonah said. "Their weight sank them
deeply in the mud and have been protected from rust during
that time. It will be necessary to have some marine wreck-
ing company salvage the cars and a contract for the work
will be let at a later date," he added.
"It will be necessary that we have a great deal more
wharf space in order to handle the great amount of exports
that will come to this port. A grain elevator will be built
to handle the grain shipments over the Frisco from the
northwest and central states and a cotton warehouse of at
least 500,000 bales capacity.
"Subsequent to the work of rehabilitating the line, mak-
ing the necessary improvements and extensions to the
wharves, we will begin building the shops and round houses
in the railroad yards. Mechanics will be moved here and
a great force of men will be employed in building the
modern shops and yard buildings on the site selected for
them. When they are completed and the Frisco is operat-
ing into Pensacola a greater volume of money will pour
into this city as time goes on."

Tampa Times.
Augusta, Ga., July 8.-The extension of the Georgia and
Florida railway from Augusta, Ga.. to Greenwood, S. C., is
expected to be undertaken in the near future, it was an-
nounced here following a conference between William G.
McAdoo, special counsel, John Skelton Williams, receiver,
and H. W. Purvis, general manager.
Plans for the extension were considered at the confer-

ence, but were not made public. Formal announcement was
made from the railroad's headquarters here that new equip-
ment to cost $1,000,000 had been purchased.
Mr. McAdoo, former secretary of the treasury, came pri-
marily to discuss plans for concluding the receivership of
the road which has been pending in court for a number of
The Georgia and Florida railway extends from Augusta
to Madison, Fla., traversing the heart of southern Georgia.


Large Part of Proceeds to Be Spent in Florida-Higher
Revenue Last Six Months-Warfieldt Tells of Deal to Be
Closed Today and of Extensions.

Tampa Tribune.
S. Davies Warfield, president of the Seaboard Air Line
Railway, yesterday announced from his New York office
that he expected to conclude negotiations today with Dillon,
Read & Co., New York bankers, for the sale of $8,000,000
worth of first and consolidated mortgage 6 per cent gold
bonds for Seaboard extensions in Florida and other terri-
The proceeds from these bonds, Mr. Warfield said, would
be used to increase facilities for extensions of the Seaboard
and its subsidiaries, for improvements, acquisitions, addi-
tions and betterments. This latest financing is in addition
to that consummated several months ago to meet the costs
of construction on the East Coast to Miami and other
points, and on the West Coast to Fort Myers and other


As evidence of the growth of the Seaboard, Mr. Warfield
points out that operating revenues for 1925 aggregated $62,-
800,000, against $53,300,000 for 1924. For the first six
months of 1926, he reports, an increase of 16 per cent over
the same period last year.
"We are installing 175 miles of automatic signals between
Savannah and Jacksonville, and further south, additional
to the 254 miles installed last year." Mr. Warfield says
as part of the program of extension, "Automatic signals
will be extended to other portions of the system, and double
tracking, lengthening and providing additional passing
tracks and transfer facilities at important transfer points,
are among the facilities, which include the line from
Brooksville to Inverness, some 22 miles, as well as to re-
imburse the company's treasury for expenditures for many
other purposes.


"Seaboard passenger traffic has grown, and the railroad
has added extensively to its equipment, both engines and
cars. The company in development work is extending the
textile and other industries in southern country; also in-
tensive development of Southern lands in agricultural pur-
suits. The Seaboard traverses territory prolific in cotton,
tobacco, peaches and early vegetables in the middle South-
ern states, and the very great area of citrus fruits and
vegetables in the state of Florida where farming lands are
now attracting investors and agriculturists to a large

Florida Review 3

jloriba RebietW

Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida

Nathan Mayo...........................Commissioner of Agriculture
T. J. Brooks.....................Director Bureau of Immigration
Phil S. Taylor .................................................. Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.

VOL. 1 SEPTEMBER 20, 1926 No. 8

Limestone Quarries to Be Worked.

Panama City Pilot.
At and in the vicinity of Marianna there are some very
extensive deposits of limestone. These are noted in the
eleventh annual report of our State Geologist, as follows:
"The Ocala formation, which consists of very pure lime-
stones, has been identified by Dr. C. W. Cooke at several
exposures on the Chipola river near Marianna. The Ocala
limestone at this place has a thickness of about ten feet or
more above water level. The Marianna formation, the type'
locality of which is at Marianna, Fla., includes chiefly
limestone similar in appearance to those of the Ocala for-
mation. At Marianna the limestone of this forma-
tion has a thickness as shown by the section made by Cooke
of 33 feet."
From this authority it will be noted that there is in the
Marianna region a vast amount of limestone such as is
being so extensively used in road work in various parts of
the peninsula, the Ocala limestone is being extensively
mined in Marion county, and shipped to many points in
Florida and Georgia. As this quality of limestone is found
in such large quantities about Marianna, and as West Flor-
ida highways are now demanding a large amount of rock for
their base, a company has been formed at Marianna, the
"Marianna Lime Product Company," to mine and sell this
material. Not only is this limestone demanded for road
purposes, but large quantities of it are being used- agricul-
turally, our farm experts stating that where used, from one
to twvo tons should be applied to the acre; and with the very
large amount of building going on in West Florida vast
amounts of lime are being called for, all of which require-
ments, highway, liming land, and building purposes, this
company proposes to supply.
A. M. Lewis, of Marianna, the president of the company,
who was here last week, stated that the most modern ma-
chinery would be installed, and of a capacity that would
care for all demands, and that they hoped to have it in-
stalled some time before the middle of this month.
Here is one of West Florida's best assets that has thus
far remained almost untouched. A very little lime, and
building blocks, or chimney material, has been taken from
these quarries for many years, but nothing has ever been
done in a commercial way. With the scarcity of rock in
the coastal plain of this section, and adjacent thereto, and
with the large amount of highway work planned, and the
extensive building campaign that is being carried on, there
is a heavy demand for limestone products, and an industry
such as is proposed can undoubtedly be built up in Jackson
county that will equal, or surpass, similar industries in
Central Florida.

Capacity of 40 Cars Per Day to Employ Large Number of
Men-Plant Represents An Expenditure of Nearly
Seventy-five Thousand-Connell & Schultz, Who Are
Operating Another Large Plant Here, Are the Owners-
To Be Operating in Three Weeks.

Gainesville Sun.
What will be the largest rock plant in this section is now
being erected here by Connell and Schultz, who are operat-
ing a plant on the Harvey place. This new plant is located
in the city limits of Williston on what was the Dan Barton
place, in the northeast section of the city.
This plant when completed will represent an expenditure
of near $75,000 and will employ a large force of men.
The plant will have a capacity of forty cars daily and will
have two double-track inclines with four drums. Several
shovels will be operated. This addition to this industry
here will make Williston by far the leading city for this
kind of work in the State. Williston is now producing about
65 per cent of the rock for the State and when this plant
is in operation the percentage will be much larger.

Authorized Capital of Alachua County Concern is Half a
Million; Will Operate Near Newberry.

Gainesville Sun.

The Florida Lime Rock Corporation, with an authorized
capital of $500,000, has just been granted a charter by the
department at Tallahassee through the law firm of Knight,
Thompson and Turner, of Tampa.
Gainesville has been selected as headquarters for the lime-
rock company. This selection was brought about through
the efforts of the Gainesville Chamber of Commerce.
The limerock deposits are located in Alachua county, near
Newberry. The limestone business is one of the largest
industries in the State of Florida and runs into millions of
dollars. Alachua county and Gainesville will now be able
to share in these millions, for here is going to be developed
one of the largest deposits in the State. The limerock busi-
ness in Florida is now considered one of the State's great-
est assets, rivaling that of the phosphate industry.
The limerock quarries located around Ocala, in Marion
county, have brought wealth into that city and county dur-
ing the past five years. The money received from them runs
as high as $70,000 per week from the sale of the limerock
for road-building purposes alone. The result is more em-
ployment to labor, more money into the banks, more money
into the community from which everyone benefits.
The engineer's report shows there are more than 5,000,000
tons in a portion of the deposit of the Florida Lime Corpo-
ration's property located in Alachua County, with other
parts of the property not yet fully surveyed, and it is esti-
mated that there will show around 15,000,000 to 20,000,000
tons totals. The analysis shows 98 per cent pure lime, and
of a quality and condition to mine very easily.. Practically
all of the lime is near the surface, the report states. The
engineers declare it can be mined easier than the Ocala and
other deposits now being operated.
The demand for the product exceeds the present output,
it is said, and practically all mines have been running be-
hind in filling orders, the majority for which is being used
for road-building. It is stated authoritatively that this lime
makes the best product and at less cost for road-building
purposes. The road-building business runs into millions of
dollars and is increasing all the time, the Federal, State

4 Florida Review

and county governments making huge appropriations for
road-building purposes.
The Florida Lime Corporation, it is said, will have prac-
tically no competition in the freight line in making ship-
ments from its deposits in Alachua county to points north
and west in this State, since there is no other plant of any
size north of this one in the State. This company plans also
to ship into southern Georgia and Alabama, since there has
sprung up a demand there for the Florida product in those
The complete plans of the company call for equipment to
turn out 2,000 to 3,000 tons per day. The property has been
purchased and machinery will be installed as soon as pos-
sible. It is estimated that the complete output of the plant
will be sold in advance as soon as the shipments are ready,
as experienced limerock men from Ocala and other parts
will be connected with the company in an official way in
the practical and actual management of the business.
F. E. Richardson is president of the company; S. M. Ybor,
vice-president, and W. A Freeman, secretary and treasurer.
The company contemplates the manufacture of a part of
their output into by-products, such as agricultural lime,
burned lime, builders' lime, pressed brick and fertilizers.
General offices will be opened here immediately. The serv-
ices of Rufus S. Freeman Advertising Agency of Tampa has
been retained to handle the advertising campaign for the
by-products of the company and to prepare their literature.

The following figures indicate the value per acre of all
crops by states for the year 1925:

Compiled from 1926 Blue Book of Southern Progress


State Per Acre
Florida ..............$107
California ............ 79
Massachusetts ........ 73
New Jersey .......... 73
Connecticut .......... 66
Rhode Island ........ 64
M aine ................ 62
Arizona .............. 62
Delaware ............ 46
North Carolina........ 44
Maryland ............ 42
Utah ................. 42
Washington .......... 42
Pennsylvania ........ 40
West Virginia ........ 40
Idaho ................ 40
New Hampshire ...... 38
New York ............ 38
Louisiana ............ 37
Virginia .............. 36
Vermont ............. 35
Kentucky ............ 35
Mississippi .......... 34
Wisconsin ............. 32

State Per Acre
Oregon .............. 31
Arkansas ............ 30
South Carolina .... .. 30
Texas ................ 29
Michigan .. ........ 29
Ohio .......... ...... 28
New Mexico .......... 27
Alabama ........ .. 27
Tennessee ........... 27
Nevada .............. 26
Georgia .............. 24
Colorado .......... 23
Indiana .............. 22
Illinois .......... .... 22
Iowa ................ 21
Missouri .............. 21
Oklahoma ............ 20
Minnesota ........... 20
Wyoming ........... 17
Montana ............ 15
Nebraska ............ 15
Kansas .............. 13
North Dakota ...... .. 13
South Dakota .. .... 11

Ohio ................ 17.00
Missouri ............ 14.11
Colorado ............ 12.10
Minnesota .......... 11.40
Wisconsin .......... 10.33
Kansas ............ 8.89
Indiana ............ 8.32
Washington ......... 8.02
Oklahoma .......... 7.50
West Virginia ....... 7.33

North Carolina ......
Kentucky ..........
Iow a .............
Georgia ...... .....
Nebraska .........
Alabama ............
Arkansas ..........
South Carolina ......
Connecticut ........

(Figures from United States Revenue Department
(Figures compiled from State Records.)


Loans and discounts ...................... $294,683,644.94
Overdrafts ............................... 261,277.41
Stocks, bonds and securities ................ 60,267,669.61
Banking houses, furniture and fixtures..... 10,089,532.50
Other real estate owned................... 1,787,438.17
Claims and other resources................ 1,487,498.43
Due from incorporated banks.............. 97,702,203.70
Cash items (consisting of clearings only)... 5,632,688.89
Cash on hand ....... ..................... 13,890,318.81


Capital stock ...... ...................... .$ 19,404,000.00
Surplus fund ........................... 11,181,315.59
Undivided profits (less expenses, taxes, etc.) 7,477,357.35
Dividends unpaid ......................... 54,227.22
Individual deposits subject to check........ 301,894,180.95
Savings deposits ......................... 81,987,999.52
Certificates of deposit ..................... 71,564,872.71
Cashier's checks outstanding .............. 7,342,121.72
Due to incorporated banks................ 21,146,254.03
Bills payable ............................ 3,218,584.17
Notes and borrowed ...... ................ 1,704,563.00
Reserved for interest, depreciation, taxes, etc. 791,492.34
All other liabilities ................... .... 319,842.88

On July 7th Governor Martin announced a reduction of
29 per cent in the State taxes for 1926.
Florida owes nothing and had 17 million dollars in her
treasury in July, 1926.


G eorgia .................. .............
Tennessee ...... .... .....................
Virginia .............. ................
K ansas ............. ........... .......
M aryland .... ........... .............
Arizona .......... ......... .............
Montana ............. .................
Oregon ................. ...............
W est Virginia ........ ..................
Minnesota .............................
North Carolina .. ......... ......... ...
California ............. ................. ..

10 million
14 million
20 million
28 million
34 million
49 million
54 million
60 million
63 million
83 million
94 million
99 million


The following figures indicate the per capital amount
paid in Federal income taxes for the fiscal year 1926:

Per Capita Per Capita
FLORIDA .......... $27.19 Louisiana ........ ..$ 7.17
New Jersey .... .. 26.00 Virginia ............ 6.88
Pennsylvania ...,,_--. 19.50 Texas ............... 6.54


Florida, in the month of May (this year) put more dol-
lars in new buildings than-
The Lone Star State of Texas,
The old Bay State of Massachusetts,
The Hoosier State of Indiana, or
The Badger State of Wisconsin.

Florida Review 5

Three times more than West Virginia,
Six times more than Georgia,
Six times more than Iowa,
Eight times more than Kentucky,
Nine times more than Virginia, and
Seventeen times more than Kansas.
(Figures compiled from S. W. Strauss & Co. Building
Report for May, 1926.)

From State Records.
The assessed valuation of the State is shown by the fol-
lowing :
Assessed valuation, 1924 ..................... $475,000,000
Assessed valuation, 1925..................... 620,000,000
Assessed valuation, 1926 ..................... 750,000,000


Power Station on Lake Monroe, at Benson Springs, Started
Six Months Ago, Completed to Point Where Tests Are
Winter Park Herald.
Completion of the St. Johns River power station, built by
the Florida Public Service Company, on Lake Monroe, at
Benson Springs, to a point where tests are now being made
of its huge boilers and machinery equipment, is a record in
the. rapid building development of Central Florida.
Only a little more than six months ago the site where this
large power station now stands was merely one of the som-
ber scenes along the St. Johns River, while today smoke is
curling from its stacks, 150 feet high, and there stands an
electrical industry, soon ready to serve the commercial in-
dustrial and home needs of more than sixty cities and
The site of the power station, which is to be one of ulti-
mate capacity of 100,000 horse-power, was purchased on
January 17 of this year. A few days later work on the
foundation was started. Construction machinery was soon
assembled, homes and commissaries built for the workmen
along with office quarters and large store rooms for
Railroad embargoes interfered greatly with the early
progress of the power station but with navigation on the
river and motor truck transportation, there soon appeared
the first signs of the foundations for a building, 145x146
feet in dimensions and 90 feet high.
Between 300 and 400 Florida workmen were engaged on
the construction of the station, which has required over
1,500 carloads of materials. A railroad siding was built
from the Florida East Coast Railway, a freight dock 710
feet in length was constructed out in Lake Monroe in
eleven days and a street car was even shipped to the scene
for the transporting of materials about the plant. This
street car, odd in comparison with its surroundings, was the
first that had ever been seen in operation in this part of
the State.
Engineers of the Florida Public Service Company, who
designed and built the power station, were fortunate in the
excavation for the foundations, striking a solid formation
of shale rock, necessary for the concrete base on which rests
the heavy machinery equipment.
The turbo-generator for the first unit of the plant, which
will generate 20,000 horse-power, weighs 185 tons. The two
Connelly bent-tube type boilers installed are so large that
fifty men could be seated in one of the fire chambers.
The new power station is designed to burn either fuel oil

or pulverized coal, and has large storage capacity for both
these fuels.
Additional turbine units will be added to the station as
the demand for electrical energy is created. The first unit
is more than three times the present generating capacity
of the company's stations at DeLand, Orlando, Eustis and
Lake Wales.
A large expenditure was required in the building of the
power station and equipment, while in the continued devel-
opment for which surveys have been made the company will
spend more than $10,000,000 on its electrical system in Cen-
tral Florida.
The expenditures by the company this summer amount
to approximately $5,000,000, including the new power sta-
tion, improvements to other generating stations, extensions
of lines and the tripling of the capacity of the gas works at
Orlando at a cost of $600,000.
Improvements in 1925, mostly in the extension of high-
tension transmission lines over a large territory, resulted
in an expenditure of approximately $2,500,000.
Current from the new St. Johns River power station will
be available throughout the territory served by the Florida
Public Service Company, from Seville on the north to Lake
Stearns on the south, a distance of 180 miles. This is made
possible by the entire system being interconnected, so that
when any interruption occurs at any of the generating sta-
tions the service is provided from one of the other plants.
The Florida Public Service Company will pay out in
wages to employees this year, in Central Florida, over $2,-
000,000. The pay roll of the company in 1925 amounted to

Entrance of Stone & Webster Here Held of Much Signifi-
Tampa Times.
Dunedin, Fla., Aug. 17.-Entrance of Stone & Webster,
Inc., of Boston, one of the largest and one of the most con-
servative financing corporations and construction firms in
the country, into the real estate development in Tampa is
the most important event that has happened in Florida this
year, in the opinion of officials of the Frischkorn Florida
Company, developing Dunedin Isles here.
Coupled with the conservatism and immense resources of
this company is a record of construction achievement un-
surpassed by any firm of like character in the United
States. Great building projects, immense water power
projects, and public utilities of many. kinds have been con-
ceived by this company and carried out to a successful con-
In every section of the country, East, West, North and
South, this powerful firm, which is one of the greatest
financial institutions in New England, has taken raw coun-
try and converted it to useful purposes, and has added to
many cities splendid structures of many kinds necessary
to the perfection of community development.
That the West Coast of Florida has been selected by the
Stone & Webster Company, Inc., for its first venture into
Florida is regarded by the Frischkorn Florida Company as
highly significant. That they analyzed the future of Tampa
from every angle is certain. And that they found in and
around Tampa all those factors insuring its future is just
as certain.
The Frischkorn Florida Company officials are confident
that all the West Coast, north and south of Tampa, will
feel the impetus, in unmistakable fashion, of the Stone &
Webster Company, Inc., activities.

6 Florida Review

Continued Development Only Natural, W. F. Kenney
Miami News.
"People in the North who have visited Florida know that
the State's fundamental values are sound, and a better feel-
ing for Florida is being generated," declared W. F. Kenney,
representative in Florida for the Wall Street Journal. Mr.
Kenney, who arrived recently on business connected with the
Barren interests, is a guest at the Hotel Wofford.
"The money powers have absolute faith in the future of
Florida, and believe that with the development of Florida
resources, there will be a tremendous increase in the populk-
tion and wealth inside of ten years."
Commenting upon the speculative era in real estate, Mr.
Kenney said everyone should be glad it was over.
"Florida cannot have one economic law, while the rest of
the world is governed by another," he explained. "Prices
could not pyramid forever. Now values should increase
according to the earning power, location and situation in
the path of progress."
With the development of agricultural resources, bringing
in of industries and deepening of the harbor, Mr. Kenney
says Miami is bound to become the most important port in
the South. The double-tracking of the F. E. C. and the
coming of the Seaboard also will be of greater importance
in providing transportation facilities, and helping to build
up this State.
In Mr. Kenney's belief, the sixty-mile belt from Palm
Beach to Miami, and even farther south, is destined to be
the world's greatest playground, because of its incompar-
able climate.
Building of such institutions as the University of Miami
and the new library in connection with the Miami Woman's
Club building are of great help in making Miami livable, as
they take care of the cultural interests, Mr. Kenney says.
He is interested especially in this development, having for-
merly been president of the Boston public library.
A banner winter is predicted for Miami and Miami Beach
by Mr. Kenney. The fact that many of the large hotels
already have many reservations is given by him as one indi-
cation that there will be many tourists here. Last year he
thinks many were kept away by the stock market conditions,
which he does not expect will be repeated this year.


Material Will Be Used in Rebuilding Docks-Three Hun-
d:red Thousand Feet of Heavy Timber and Piling Will Be
Used in Rebuilding Work.
Pensacola News.
The first shipment of timber for use in rebuilding the
docks of the Frisco System reached Pensacola last night
and the cars containing the material were shifted this
morning to the yards of the Pensacola Creosoting Company
for creosoting. As soon as the timber is treated it will be
sent to the docks and the work of rebuilding commenced.
A total of about 300,000 feet of 12x12 timber, with some
smaller pieces, will be used in the construction work. Sev-
eral cars of piling for use in bulkheading and replacing
those supporting the wharf are also included in the order
for creosoting.
There has been a delay of several weeks in the arrival of

this material, as it was expected to begin reaching here a
few days after the departure of President John M. Kurn
on his recent visit to Pensacola.
Material with which to repair and place in first-class con-
dition the electric coal tipple is also being expected daily,
and when it reaches here the rebuilding of the coal-loading
machinery, which is a part of the dock equipment, will be
commenced and pushed as rapidly as possible to completion.


Many Northern cities had high temperatures from July 2
to 12th. All cities have high temperatures in July, but the
question is: "How does Florida rank?" Read the follow-
ing. It's official:

Florida Lags in One Thing, "High Temperatures"

Average high temperatures for July of many years:
Des Moines .............................. 109
Los Angeles ............................ 109
Kansas City ............................ 106
Indianapolis ............................... 106
Cincinnati ................................ 105
Boston ............ ..................... 104
St. Paul ............... ................. 104
Chicago .................................... 103
Spokane .................................. 103
Denver ................................. 102
New York ............... ............... 100
Richmond ................................. 99
Tampa .......................... 96
(Figures in each being the July average for all the years
of United States Weather Bureau history.

Anticipating New Traffic Necessities-Program Features
Double Tracking to Speed Up Haulage.

Tampa News Bulletin.
Tampa, Fla.-Atlantic Coast Line has authorized the ex-
penditure of approximately $40,000,000 for improvements
and additions to its facilities since the beginning of 1925.
Some of the major items in the program include:
Perry-Monticello cut-off, designed to open a new through
line between Tampa and the Middle West. This project is
expected to be completed this fall.
New branch line between Thonotosassa and Richland,
which will give a new short route between Tampa and Jack-
sonville. Actual construction work will begin here in the
near future.
In order to take care of heavy traffic on the West Coast
main line, sixty-three miles of double tracking is to be un-
Main freight yards at Tampa are being enlarged at a cost
of $175,000. This comprises sixty acres, and when com-
pleted will give track space for 2,400 cars. Twelve-stall
round house, modern reinforcement, coaling and water sta-
tion are among the facilities added.
Large locomotive repair shops of the system are being
erected at Uceta. This plant will cover approximately four
acres and will be capable of handling forty to fifty locomo-
tives a month. About $500,000 worth of machinery will be
installed. This work is expected to be completed January
1, 1927.
Other construction work includes: Second line of track

Florida Review 7

from Richmond to Jacksonville, Perry-Monticello cut-off,
double tracking from Moncrief to Ukon and between San-
ford and Orange City Junction; new line from Inmokalee
to Deep Lake, connecting with the line running into the
Tampa Southern subsidiary of the Atlantic Coast Line is
constructing a line from Sarasota to a point near Ft. Ogden
that will open up the fertile "Sugar Bowl" section and pro-
viding a new short line from Tampa to Ft. Myers.
Ft. Myers subsidiary is constructing a road from Ft.
Myers to Marco that will aid materially in developing the
West Coast.
Modern train dispatch lines between Jacksonville and
Port Tampa and from Lakeland to High Springs have
already resulted in increased efficiency in train operations.
This work will be extended from High Springs to Dupont,
Ga., and from Uceta to Dade City.

Capacity of Local Plant Will Be Increased a Third Before
Next Season to Supply Demand.

Highlands News.
One million cans or more of grapefruit will be the goal
for operation of the Hills Brothers plant here next season,
according to E. T. Butterbaugh, manager, who has com-
pleted plans for enlarging the plant and increasing the ca-
pacity one-third. The work will be pushed through this
summer and the plant will be ready to open in October.
Hills Brothers, one of the largest jobbing houses in the
world, shipped the entire output of the Avalon Park plant
the past season to London, where the quality of the Florida
fruit was such that it had little competition from the South
African grapefruit which has had the British market all
to itself before.
The plant will work approximately 125 persons through
the coming season with a pay roll close to $9,000 per month.
The plant, which was built by the Avon Park Canning
Company, had a capacity of 35,000 cases per season, and
with the improvements being installed by Hills Brothers,
who have leased it, will have a capacity of 48,000 cases.
The plant represents an investment of more than $75,000
and is located between the Atlantic Coast Line and the Sea-
board Air Line railroads and adjoins the Pittsburgh-Florida
citrus packing plant. It is only 200 yards from the other
citrus exchange packing plant, affording exceptionally eco-
nomical handling of oversized fruit which is used for can-
Mr. Butterbaugh says that his firm is more than pleased
with the Ridge section and that as the production here in-
creases they undoubtedly will keep the canning plant
abreast of the times and be prepared to handle everything
that is offered.
"With a world-wide distribution, as our organization
has," he says, "we plan to keep building up the demand to
keep pace with the supply."

Company Incorporated and Plant Will Soon Be Put Up
Near Hotel.

The Highlander.
The Citrus Candy Company, Inc., application for a char-
ter for which has recently been filed, is the title of an or-
ganization composed of local men which promises to become
an important local manufacturing enterprise and afford an-
other increasing pay roll.
The officers are R. L. Perdew, president; C. C. Chapman,
vice-president; E. A. Green, secretary-treasurer. While the

products will include a general line of candy, a specialty
will be made of high-grade confections involving an exten-
sive use of citrus fruits-grapefruit, oranges and kumquats.
One of the specialties will be a souvenir box to contain
a varied line of citrus candies. The box or container will
be a miniature replica of the ordinary crate in which
oranges and grapefruit are shipped. It will be neatly con-
structed of wood, and is expected to make a special appeal
to the tourist.
Mr. Perdew, head of the new organization, says plans are
practically completed for the erection of a new cement
block or stucco building 60x100 feet for the company's use
as a factory west of the new Walesbilt Hotel and facing
south on Orange street. The building will be erected by
Weaver & Ellis at an approximate cost of $15,000. Con-
struction on the new building, Mr. Perdew said, would
begin in about two weeks and completion is expected by
December 1.
Mr. Perdew, president of the Citrus Candy Company,
Inc., is already financially and actively identified with the
Lime Cola Bottling works and the Grapefruit Crush Com-
pany, both local enterprises. During a recent trip North he
made arrangements with the New York and New Jersey
jobbers to handle all the fancy citrus candies his company
could make. This is significant since the marketing end
is always a vital matter in the manufacture of any article.
The manufacturing end of the plant is to be in charge of
Al. Pan, a French candy maker of more than a quarter of
a century of practical experience in the production of the
higher grades of confections. During the past week a dis-
play of some of tue various products of the company has
attracted much attention in the new Ridge drug store, and
many of those with the proverbial sweet tooth who have
eaten of the sample line pronounce it excellent.
Mr. Perdew believes a business and a substantial local
pay roll may be built up here by his company in a short
time, in view of the arrangement he has made for the out-
put of the factory, all of which is of interest to the people
of Lake Wales generally. The plant will start with from
a dozen to fifteen hands and increase this force as rapidly
as business demands.

Chambers Throughout State to Arrange Display-Large
Space Taken at Madison Square Garden for Specimens
of Varied Industry.

Tampa Tribune.
Jacksonville, Aug. 14.-(Tribune Special.)-It required
the Southern Exposition at New York last year to convince
skeptics that the South produces something besides cotton,
tobacco and sugar cane, and, as a result, this section now
is literally in the eyes of the industrialists of the nation,
says "Exposition," official publication of the Junior Cham-
ber of Commerce of the United States.
Florida was not represented as a state in last year's ex-
position, but when the doors to Madison Square Garden are
opened October 2 for the 1926 show it will be there on a
large scale, according to the State Chamber of Commerce.


The 1925 exposition was not fully representative of the
South because many sections, not realizing the benefits to
be obtained from it, did not participate. Within a short
time, however, it became obvious that those cities and
states which had taken part were reaping a harvest in the
way of new industries and enterprises and the effects of
last year's show are still apparent. At the outset there

8 Florida Review

were no plans for making the exposition an annual event,
but the benefits accruing were so great business leaders
throughout the South demanded that another show be held
in 1926 and in the future if events justify it.
The State Chamber of Commerce some months ago suc-
ceeded in obtaining first choice of space in the garden for
the exposition this year and selected approximately 5,000
square feet near the Forty-ninth street entrance, the pick
of all the locations. Within recent weeks Herman A. Dann,
of St. Petersburg, president of the state chamber, and Wal-
ter F. Coachman, of Jacksonville, have conferred on sev-
eral occasions with W. G. Sirrine, of Greenville, S. C., presi-
dent of the exposition relative to Florida's participation
with the result that this State will enter the 1926 show
with unusual advantages. Mr. Coachman and Mr. Dann
will confer in Jacksonville with other State leaders, pre-
paratory to working out details for the Florida exhibit.
It is proposed to send to New York examples of every-
thing Florida produces from its mines, its farms, its fac-
tories and its waters. No attempt whatever will be made
to single out any particular section of the State to supply
material as the exhibit is to be representative of all Florida
from the Perdido River to Key West.
The State chamber in a bulletin to local chambers has
requested that they supply it immediately with a list of
material available for exhibit, the list to be classified under
the heads of mineral products, manufactured products, fish-
eries products and agricultural and horticultural products,
including canned and preserved fruits and vegetables. Rail-
roads will return all exhibits to the original shipping point
free where tariff rates are paid to New York, provided the
exhibits have not changed ownership and are returned
within thirty days after the close of the exposition. This
assures a one-way freight rate.

The State chamber will prepare for exhibition numerous
large scale charts and graphs attesting to the progress
Florida has made in recent years in building and railroad
construction, highway construction, population, banking, in-
dustrially, agriculturally and otherwise. It also is proposed
to stress the opportunity in Florida for the establishment
of various industries and the launching of numerous enter-
The exposition will be held at a time when New York is
annually crowded with more visitors from all sections of
the country than at any time in the year. Hundreds of
thousands visited the 1925 exposition and reports from New
York indicate that the show will be attended this year by
even greater crowds than in 1925.

Will Be in Operation by November 15; to Make 180,000
Pounds Daily.
Daytona Beach News.
Ground will be broken within the next ten days on the
two-story Spanish-Latin type stucco plant of the Southern
Baking Company, of Atlanta, at Orange avenue and Third
street, which will cost between $500,000 and $600,000, have
a capacity of 180,000 pounds of bread daily and be in opera-
tion by November 15.
This was the announcement Saturday of Henry D. Tip-
ton, president of the company, who spent Friday and Sat-
urday in this city completing final details for the plant's
erection. With Mr. Tipton at the Clarendon Hotel were
officers and engineers of the Southern Baking Company,

including C. T. Bramblett, of Atlanta, general manager of
the firm; Miss Belle Pepper, secretary to Mr. Tipton, and
J. Edwin Hopkins, engineer and architect, connected with
the McCormick Company, of New York and Pittsburgh.


Visiting Daytona Beach last on a tour of inspection
throughout the State, the party Saturday was planning to
return to Atlanta to complete arrangements for starting
work on four new baking units in Florida simultaneously
within the next ten days. In addition to the plant here,
new units will be built at Miami, West Palm Beach and
The Southern Baking Company's Daytona Beach plant
will cover a space of 220 feet on Orange avenue and 165
feet on Third street, Mr. Tipton told the News Saturday.
Nothing but bread will be manufactured here, it was stated.
and the firm's product will contain only the highest type in-
gredients and will be made with the aid of machinery of
the latest improved type, insuring a uniformity of product
for which the firm is noted.
By a system of traveling ovens which will be installed at
a huge expenditure, bread of unexcelled food value will be
manufactured, declared Mr. Tipton, who said that the in-
gredients that go into the making of each single loaf will
be of the best brand obtainable.


This policy, it was explained, carries out Mr. Tipton's
particular hobby of baking "better bread for babies," a
slogan which is carried out in all of the Southern Baking
Company's plants and one which the president personally
sees is carried out in each of the units now in operation by
the concern.
In the contracts signed for the company's six Florida
bakeries, the oven contract alone is the largest single order
ever given in baking circles. This expenditure, Mr. Tipton
explained, is being made in order to equip all of the Florida
bakeries with machinery of the latest improved type.
The Southern Baking Company, with the completion of
the four new plants, will have six in operation in the Sun-
shine State, the others being at Jacksonville and Orlando,
two in Georgia and five in the Carolinas.
SPENDING $6,000,000
The firm is spending $6,000,000 in construction in Florida
and $1,000,000 in the entire South at a time when building
operations serve to relieve the depression which has existed
during the past few weeks, it was explained, and all of the
new units are expected to be in operation by the middle of
Business through the recently completed Orlando plant,
which was managed for a time by Miss Pepper, has so in-
creased since its opening on April 1 that preparations are
now under way for its enlargement, Mr. Tipton said.
Mr. Tipton Saturday expressed his keen appreciation for
the encouragement he has received in the location of the
new baking plant in Daytona Beach.
He particularly complimented R. Dennis Craig, Daytona
Beach city commissioner and broker, for his part in bring-
ing the new industry to this city. The decision to establish
the new plant here was made by the company following
negotiations over a period of two years which were handled
by Mr. Craig. Mr. Tipton also expressed his thanks to the
encouragement and support offered by Richard H. Ed-
monds, editor of the Manufacturers' Record, a winter resi-
dent and strong supporter of this city, and to Frank A.
Pierson, secretary of the Daytona Beach Chamber of Com-
merce, for their kindly assistance in the project.

Florida Review 9

U. S. Daily.
The first six months of 1926 showed a volume of indus-
trial production never before equaled for the first half of
a year, the Federal Reserve Board stated August 11, in the
August issue of its official organ, the Federal Reserve
Although there was a recession in industrial activity in
the second quarterly period of the year, the board said
there was a revival in the late days of June and July, and
that it continued in August; and, "taking the first half of
the year as a whole, the volume of production, when all
lines of industry are considered, was larger than in the
corresponding period of any previous year."

New Schedule Involves the Lower Blocks-Is Lowest Ever
Enjoyed Here-Effective September 1, Manager Gross
Pensacola Journal.
A reduction in gas rates, affecting the lower blocks in the
rate schedule, and a fifth block, effective September 1, was
announced yesterday by S. C. Gross, manager of the Pensa-
cola Gas Company. Mr. Gross stated the new schedule in-
volves the lowest rates ever enjoyed in Pensacola.
The company, in making this change, states the increas-
ing use of gas in industries opens a broader field for the
sale of its product, and that in making its rates as low as
is consistent with good business, in order to not only in-
crease the volume of Sales to industries and commercial
establishments already located here, but to be in a position
to offer inducements to the industries that are confidently
expected to locate in Pensacola.
"Industries looking to a city as a future site carefully
consider the rates of the public utilities," stated Mr. Gross
in commenting upon the company's announcement. "Cheap
utility rates," he continued, "are often the determining fac-
tors. Along with the proposed industrial survey, and the
prospects for industrial development, it is both interesting
and gratifying that the Pensacola Gas Company is making
the change at this time. An industrial survey will stress
utility rates, and it will naturally be to Pensacola's interest
to have these as low as possible.
"During the last ten years the use of manufactured gas
in the United States for industrial purposes has increased
1,000 per cent, and now represents about 25 per cent of all
the gas sold.
"It will surprise many of our citizens to know that 19%
per cent of the gas sold locally is used in industrial and
commercial establishments. With the more favorable rates
and the brighter prospects, it is to be hoped to bring this
percentage up to the average for the entire country.
"Gas for house heating is also showing a remarkable in-
crease, and the local company expects its new rates to at-
tract more of this class of business.
"Pensacola covers a wide area, and its residents enjoy
having more ground around their homes than the residents
of larger cities. This, however, makes the investment in
gas mains per customer very large. Many other costs of
the public utility of the smaller cities are higher in propor-
tion than in the larger cities. In order that the costs may
be kept at a minimum it is necessary that the plant and
distribution system be used to their maximum capacity.
Increasing the volume of sales along the existing gas mains

will decrease the cost per unit of service and make further
reductions possible.
"The building and development program of the past year
has called for approximately three miles of new gas mains
and about a mile and a half of service pipe to connect the
new homes to these mains. This represents quite an outlay
of new capital which the customers of the gas company fur-
nished by purchasing stock in the company. The last issue
of preferred stock, which was placed on sale early this
year, was oversubscribed within a few weeks.
"A comparison of the rates of the local gas company
with those prevailing in other cities of this State and sec-
tion is very favorable to this city, even though many of the
cities are several times the size of Pensacola," concluded
Mr. Gross.

Department of Commerce Investigations Will Go to
Northern Men.

Palm Beach Post.
The government's economic survey of Florida under the
direction of the Department of Commerce in conjunction
with the Florida Advisory Board, is under way and when
the work is completed the Northern or Eastern business
man won't have to depend upon the word of a Florida organ-
ization for information relative to business conditions in
the State, says the Florida State Chamber of Commerce.
He will be able to obtain facts and figures from Washing-
ton which no amount of explanation can belittle.
The department's work in Florida is a transportation field
survey, the first of its kind ever undertaken, requested by
the Florida Advisory Board, of which R. Hudson Burr, of
the State Railroad Commission, is chairman. Experts from
the transportation division of the department, headed by A.
Lane Cricher, under whose direction the survey is being
conducted, have established headquarters at No. 10 Jeffer-
son street, Jacksonville, and with the assistance of the Flor-
ida Advisory Board and the Florida State Chamber of Com-
merce, already have taken steps to obtain information vital
to the success of the undertaking.
Chairmen of terminal district committees and local cham-
bers of commerce throughout the State have been requested
by the advisory board and State chamber to forward to
Jacksonville the name of every producer, manufacturer,
broker, wholesaler, wholesaler and retailer, jobber and con-
tractor in Florida, who deals or has to do with the follow-
ing commodities:
1. Lumber, including millwork and logs (exclusive of
sash, doors and blinds).
2. Sash, doors and blinds.
3. Cement.
4. Sand, gravel, slag, stone and clay.
5. Brick, all kinds.
6. Tile, all kinds, including sewer pipe.
7. Automobiles, trucks and tractors, and all accessories.
8. Iron and steel articles, all kinds, including machinery.
9. Lime, plaster and stucco.
10. Furniture, all kinds, excluding family household
The survey, for the time being, will be confined to the
above commodities but citrus fruits, vegetables and other
agricultural products, petroleum, grain, feed, hay, food-
stuffs, canned goods and fertilizer eventually will be in-
cluded, this portion of the work to be handled through the
shippers' commodity committees and the railroad contact
committees of the advisory board.
When the lists requested begin to reach Jacksonville ques-
tionnaires relative to production, stocks, turnover, etc., will
be forwarded to those concerned.

10 Florida Review

Bradenton Herald.
Tallahassee, Fla., June 26.-Three sand-lime brick man-
ufacturing establishments of Florida produced 22,541,000
brick of 303,703,000 manufactured in the United States for
1925, according to a report issued by the United States De-
partment of Commerce.
The figures, it was stated, are subject to corrections
which may be found necessary upon further examination of
the returns.
The total value of Florida's production last year was
$279,975, of $3,716,654 for the United States, and the aver-
age value per thousand, $12.42, with $12.04 for the nation.


Care of Timber Lands Stressed as Necessary.

St. Augustine Record.
"One of the reasons we should take care of our forest
lands is that we can produce timber so quickly, much faster
than any other portion of the United States," says the Fort
Myers Press.
"It is said it takes seventy to seventy-five years for spruce
to grow to pulpwood size in Canada, while the Southern
pines grow that large inside of twenty years.
"We could take the timber off our lands for paper-making
every twenty to twenty-five years and have endless cycles
of cutting.
"The South will some day supply the nation's paper, and
this section can have its share in the prosperity by merely
taking the little care of its timber lands necessary to pre-
vent fires from sweeping over them.
"The bulk of the paper industry is now in Canada and
the northern parts of the United States. Very few mills are
now built there or the capacity of the present ones in-
"The reasons for this are that the forests are being de-
pleted, the remaining portions are, from a manufacturing
standpoint, inaccessible and the transportation facilities are
not available.
"Paper-making must come South.
"All we have to do to hold the industry perpetually is to
insure it a supply of raw material. We have much raw ma-
terial now, and the timber lands of the South are credited
with being able to produce four times as much pulpwood in
a year as the lands in the colder North.
"All we have to do is not to burn our young growth, as
we are at present doing. Every land fire costs us money."

Nearly Million Tons Mined During 1925, Report Shows-
"Very Gratifying"-Official Announcement Expected
Within the Near Future.

Palatka Daily News.
Jacksonville, Fla., July 8.-Florida contributed more than
85 per cent of the country's total production of phosphate
during 1925, says the Florida State Chamber of Commerce,
statistics from the United States Bureau of Mines showing
that of the total output of 3,481,819 long tons, Florida was
responsible for 2,929,964. The value of the product was
$11,545,678, of which Florida's share was $8,789,544. The
figures indicate an increase of 21 per cent in quantity and
of 12 per cent in value as compared with 1924.

South Carolina, Tennessee, Kentucky, Idaho and Wyo-
ming are the only other states producing phosphate, and
with the exception of Tennessee and Kentucky the output is
negligible. The following table indicates the output by
states in long tons and the value:
Florida-Hard rock, 171,649 tons, value $707,933; land
pebble, 2,758,315 tons, value, $8,081,137.
South Carolina-Land rock, 2,147 tons, value, $8,051.
Tennessee and Kentucky-Blue and brown rock, 477,077
tons, value $2,429,059.
Idaho-Western rock, 65,934 tons, value, $289,489.
Wyoming-Western rock, 6,697 tons, value, $30,000.
Total long tons, 3,481,819; total value, $11,545,678.
Exports during 1925 amounted to 922,655 tons, valued at
$6,559,360, an increase of 13 per cent in quantity and 28 per
cent in value over 1924.

P. O. Box 983


August 6, 1926.

(For lack of space all of letter from above firm cannot
be quoted.-Editor.)

Loading of revenue freight during the week ending July
17 was the largest for any single week this year, amount-
ing to 1,083,626 cars. This was an increase of 182,649 cars
over the preceding week, which contained a holiday. It
was also a substantial increase over the corresponding
weeks in 1925, 1924, being 70,772 cars more than a year
ago and 152,913 cars more than two years ago. Increases
were noted in all commodities carried.
According to the American Railway Association, the total
carloads of freight handled into Florida for the first quar-
ter of 1926 is 58% per cent greater than for the same
period of 1925. The tabulations for the second quarter are
not yet ready, but the indications are that the increase of
the first quarter will about be duplicated. All the railroads
in Florida are running from one to three passenger trains
more than was operated at the same time last year and
these additional trains are still in operation.
Allow me to suggest a comparison of 1926 with 1925 in
all lines of endeavor as it applies to Jacksonville:


Bank Clearings:
1925 ...................... $589,982,837.41

1926 .......................
New Building Construction:
1925 .......................
1926 .......................
Postal Receipts:
1925 ............ .........
1926 ............ ........
Realty Transfers:
1925 ....... . ....
1926 .......................
Tourists Southbound Only:
(Crossing Bridge at
1925 ......................
1926 ......................





21,257 cars
31,559 cars







New construction started in Florida during the first half
of 1926 reached a sum of $150,219,800, as compared with
$109,710,000 in the corresponding six months of last year,
being a gain of 37 per .cent.

Florida Review 11

Florida's Call to Capital

AMERICA'S greatest financiers have invested
in Florida. The State's call to capital for per-
manent business is stronger than ever. Men of
vision and means should investigate her resources(
and opportunities.

Millions of acres of uncleared agricultural
lands are calling for developers.
Last year 280,000 acres of Florida lands pro-
duced 94,000 cars of fruit and vegetables for ex-
port above domestic consumption.
Consumers are paying $200,000,000 annually
for soil products of Florida.

Geographical Advantages
Florida is within 10 to 50 hours of 80 per cent
of the population of the United States; only 32
hours of St. Louis, 33 hours of Chicago, 24 hours
of Cincinnati, 26 hours of New York, 32 hours
of Boston.

Nearness to Foreign Markets
Trade between North and South America is
rapidly increasing. The United States sells to
South America a million dollars' worth of mer-
chandise per day, and buys from them more
than one and a quarter million dollars' worth
per day.
Florida lies in the direct pathway between
these two continents, and here are the logical
ports for the exchange of these commodities.
Already these ports lead in tonnage between
Newport News and Mobile.

Florida's railroad mileage is 5,163.
Florida has 6,438 miles of surfaced public
Florida has under construction 1,281 miles of
State highways.
Florida's State Highway Fund for 1926 is
Florida's 67 counties have a much large road
program under way.

The value of the annual output of Florida
factories is $180,000,000. Florida climate cannot
be transported to the North, therefore industries
are being built in the "Playground of the
Florida's principal manufactured products,
aggregating $18,000,000, are:
Lumber and forest products.... 31.4
Tobacco manufacture ........... 16.6
Turpentine and rosin............ 15.8
Ship building .................. 15.0
Fertilizers ..................... 5.1
Florida can also supply the materials for the
following manufactures:


Insulation ma- Cotton goods
trials Vegetable hair
Commercial Fish products:
feeds Oil
Canned goods Fertilizer
Creamery Leather
products Awnings
Acid phosphate Tents

Health and Efficiency
Captains of industry recognize the vital rela-
tion of health to efficiency of labor. The cost of
operation of factories is based on the efficiency
of the worker and the cost of living.
Florida offers a greater variety of food prod-
ucts grown continuously through the year than
any other State. Housing, heating and clothing
expenses are less here than in cold climates.
Artificial heating does not require the cutting
off of ventilation.
Stepping from the factory into the open air
produces no shock to the worker.

For information on the State's resources and opportuni
tics, address


12 Florida Review

The Florida East Coast Railway alone has expended in
1923, 1924 and 1925, $40,000,000 for improvements and for
1926 has authorized and is now spending $21,000,000 for
better facilities and improvements. It has not slackened
activities in preparing the system for prompt and proper
handling of the enormous and rapidly-increasing business
over its lines.

Louisville and Nashville Railroad Will Spend $15,000 for
Florida Publicity.
Miami Herald.
An expenditure of $15,000 for advertising Florida in the
Northwest will be made during July, August and Septem-
ber by the Louisville & Nashville Railroad Company, the
Miami Chamber of Commerce announced Monday. A more
extensive publicity campaign will be conducted by the rail-
road beginning next fall, according to the Chamber of Com-
News of the plans of the railroad company was received
in a letter to the Chamber of Commerce, sent in response to
a letter written to all railroads by C. E. Riddell, executive
vice-president of the civic organization.
"The Louisville & Nashville is one of the first of the few
railroads which have engaged actively and at considerable
expense, in drawing attention to homeseekers from other
parts of the United States to Florida as a place for settle-
ment. It co-operated with Florida landowners as long ago
as 1910, by advertising the possibilities of Florida to the
farmers and truck and fruit raisers throughout the North-
west. As a result of this advertising many persons were
brought to Florida and many of these later became citizens
and landowners in Florida.
"From June 1, 1925, to May 31, 1926, the Louisville &
Nashville railroad spent $118,510 in advertising Florida.
"Since the Miami Chamber of Commerce is committed to
an increased publicity expenditure for the coming year, this
work of the Louisville & Nashville railroad and the plan to
increase the advertising fund meets with favor," Mr. Riddle
"We hope to be able to influence other railroads tribu-
tary to the Florida transportation service to carry on sub-
stantial advertising campaigns for this State, especially for
Miami and the Southeast Coast," he added.

Vero Beach Journal.
A new industry is standing at the very threshold of Vero
Beach and within a few weeks will take the final onward
step and become a valuable part of the city's industrial life.
B. M. Dixon will establish here a pipe-bending and pipe
coil manufacturing plant. The machinery for the plant is
now being perfected by the Beindorf Machine Shop and will
be ready for use within the month. As soon as it is com-
pleted it will be installed in the building at the spillway
built by R. H. Schmidtt for a window and door screen fac-
tory, which Mr. Dixon has leased for this purpose.
Mr. Dixon has been engaged in this line of business in
the North for more than twenty-six years and brings both
knowledge and experience to the new plant. He was for
years consulting engineer to some of the big refrigerating
plants of the North. Already he has more than a year's
work in sight for the new plant. The installing of refrig-
erating plants in meat markets, groceries, homes, etc., will
also be part of the work to be done. This will be the first,
he says, and so far the only plant of the kind to be estab-
lished in the State of Florida.

The Florida Investor.
We have 2,500 manufacturing establishments, employing
66,000 people, paying them $75,000,000 in wages, turning out
$180,000,000 worth of products. If all our factories were
standing in one community they would cover 600 acres and
their output would load ten trains daily. Our manufac-
tured products have increased 1,800 per cent in twenty
years. It does not take.a prophet to see that we are becom-
ing a manufacturing state.
Florida has a greater mileage of railroads in proportion
to population than any other Southern state. These rail-
roads have a total operating revenue of approximately $60,-
000,000 annually.
It is not necessary for me to say to you that Florida has
351 banks with resources of more than $700,000,000 and de-
posits amounting to $875,000,000, or in round numbers $1,-
600,000,0000 in resources and deposits, or deposits amount-
ing to $621 per capital or $3,458 per family.
There are 59,219 farms in Florida valued at $8,111 each,
with 2,022,284 acres in cultivation which yielded in total in-
come to producers, transportation companies and marketing
agencies nearly $160,000,000. Our fruits, nuts, bulbs, ferns,
vegetables, field crops, meats, dairy and poultry products
are valued at a little less than $160,000,000. Our total acre-
age yielded the State an average of around $75 per acre and
our fruit and vegetable crops yielded an average of $354
per acre. Our fruit crops over a period of ten years yielded
an average of $294 per acre. In spite of the fact that our
total income from all sources is around $630,000,000, less
than one-fourth of it comes from agriculture. I think when
we consider that there are 20,000,000 acres in the state that
will grow crops; 10,000,000 acres especially suited to culti-
vation and only a little over 5 per cent of that is in actual
cultivation and that we are importing $100,000,000 worth
of soil products that will grow in the state, you will agree
with me that our greatest potential resource is our soil.-
L. M. Rhodes, Com. State Marketing Bureau, Jacksonville.

Florida State Chamber of Commerce.
Florida prohibits levy of a State income tax.
Florida prohibits levy of a State inheritance tax.
There is no State stamp tax on stock issues or transfers.
Incorporation may be completed quickly.
No resident director is required, but there must be a resi-
dent agent.
It is not necessary that directors be stockholders.
A Florida corporation may issue shares of stock, both
preferred and common, without nominal or par value, fully
paid and non-assessable, for consideration or at a price
fixed by the directors.
A Florida corporation can begin business with capital as
low as *$500.00.
Any meeting of stockholders or directors may be held
either within or without this State.
Fully paid stock may be issued for property, services or
cash. The judgment of the directors respecting the value
of the consideration is conclusive in the absence of fraud.
Florida corporations may hold stocks, bonds or securities
of other corporations, real and personal property, within or
without the State, without limitation as to amount.
They may purchase shares of their own capital stock and
hold and re-issue or cancel them.
Different classes of stock, with such preferences and
voting powers or without voting power, may be issued as
may be desired, and without limitation as to rate of divi-
dends or relative amounts issued.

Florida Review 13

Florida corporations protect the private property of stock-
holders from liability for corporate debts.
Give their directors power to make and alter by-laws.
Provide for cumulative voting, is desired.
Amend their charters from time to time.
Merge or consolidate with other corporations.
Florida does not assess a yearly privilege or franchise
tax on capital stock of corporations.
Florida corporations may issue bonds, debentures or
other obligations, without limit as to amount, and give
bondholders power to vote, if desired.
May have perpetual existence.
May declare and pay stock dividends.
Provide for capitalization to any desired amount.
Fix the par value of their stock at any desired figure.
Keep all their books and records outside of Florida, ex-
cept an original or duplicate stock ledger.
Withhold, restrict or enlarge the voting power of any
class of stock, as desired.
Voting trusts may be created.

Florida Investor.
Florida is comparatively the center of population when
markets, profits and freights are considered, says Roger
W. Babson, economist and recognized business authority.
This is rather an extraordinary fact. For the English peo-
ple, for instance, to visit their tropical possessions, they
must go to India, thousands of miles away. This is true in
case of most nations.
The center of population of the Uuited States, however,
is in Southeastern Indiana, only about 750 miles from the
center of the population of Florida. Florida is only about
thirty hours from big cities like New York, Philadelphia
and Washington; only thirty-six hours from Cleveland, De-
troit, Columbus and other Central West points; and only
a little longer from Chicago, St. Louis, Minneapolis and
St. Paul.
When the railroads are thoroughly double-tracked one
can easily leave New York at 9 o'clock in the morning and
be in Tropical Florida the afternoon of the next day. This
nearness to the center of population is also a great advan-
tage in connection with the shipping of fruits, vegetables
and other similar products. Not only is there a saving in
freight rates, but the products are delivered more fresh
than if they had come from some more distant point.
As the nation becomes more prosperous, the consumption
per capital of fruit, vegetables, and especially the legumes,
gradually increases. As people move to cities and as cities
grow, more and more of these green farm products must be
purchased rather than raised. When we all lived in the
country we could have gardens of our own, but when we
live in an apartment house, then we must buy our vege-
tables instead of raising them.
Many people look with fear on the growth of apartment
houses, but it should be remembered that for every apart-
ment house that is erected one or more acres of land must
be planted somewhere and by someone in order to feed the
people in this new apartment house. Therefore, even apart-
ment houses cannot be built in Northern cities without the
help of Florida to supply the people living tables, and espe-
cially such legumes as lettuce, tomatoes and spinach.
As people lead a more sedentary life, they, moreover,
need a greater amount of these green products. The ad-
vent of the automobile, which is making walking almost a
lost art, is still further increasing the per capital consump-
tion of green vegetables. The development of the salad
dressing business is a direct result of the automobile. All
of this will work, and is already working to tie advantage
of Florida.

Milton Gazette.
A contract was entered into at the meeting of the Milton
city council Tuesday night that will mean a great deal to
the people of this city and surrounding territory, if it shall
be carried out. This contract was entered into between the
city, through its council, and J. T. Odum, who agrees to
furnish the town with electric current at a price far under
anything known in this immediate section at least.
The terms of the contract are substantially that Milton,
as party of the first part, agrees to buy and pay for as
much as 30,000 kilowatts of electricity monthly, the same
to be delivered at the corporation limits.
Mr. J. T. Odum, as party of the second part, agrees to
furnish electricity to the city of Milton at the following
prices, the first 50,000 k. w. to cost 2% cents per k. w., the
next 50,000 k. w. to cost 2 cents per k. w., and after that
any amount used will be furnished at 1 cent per k. w., the
same to be delivered at the corporation limits of Milton.
Mr. Odum further agrees that this current shall be gener-
ated by a hydro-electric plant to be built and maintained in
Santa Rosa county, although an excess of 200 k. w. per
month may be purchased outside of the county, if it is
found impracticable to generate this excess in the local
The party of the second part further agrees that actual
work on the construction of this plant shall be commenced
before January 1, 1927, and that it shall be in actual op-
eration and ready to deliver electric current to the town
of Milton not later than September 1, 1927.
This looks like a good proposition for the town of Milton,
and in the absence of any definite knowledge on the matter,
it is to be presumed that Mr. Odum is fully able and will
carry out his part of the contract.
With juice at this price, the town of Milton can, doubt-
less, distribute the same over the city's lines at possibly
half the price that it is costing now, and still have enough
of a margin left to maintain operating expenses. With
juice at this price, it is probable that much more of it will
be used, as many local concerns not using electrical power
now will use it if it can be furnished cheaply enough, while
cheap power is bound to attract new industries and users
into the town.

Sarasota Man Invents Portable Machine to Compete with
Mexico Labor.
Tampa Tribune.
Sarasota, Aug. 19.-(Tribune Service)-What are believed
to be the initial steps in the formation of a company to
sponsor the growing of sisal hemp in Florida have been
taken here by interested citizens. This commodity is manu-
factured from the century, banana and similar plants. A.
B. Stuckey, of Sarasota, holds a patent on machinery de-
signed to manufacture the hemp from the raw materials.
Heretofore Mexico has had a monopoly on the product by
reason of her cheap labor supply, the value of American
sisal imports being $8,000,000 annually. It is claimed by
the inventor of the machine that it will do the work of forty
men and thus enable Florida growers of sisal to compete
with the Mexican product, since the cost of growing the
raw material is comparatively negligible, due to the fact
that virtually no cultivation is required.
It is said a profit of $200 per acre can be had from the
crop and that the bananas and century plants can be grown

14 Florida Review

on any type of Florida soil, even that which will not raise
other crops.
It is further stated that the century plant, which is the
source of most of the hemp, is grown better in Florida than
in Mexico.
It is estimated that the plant need be only a year old be-
fore it begins producing in paying quantities.
The machinery which will do the work of preparing the
sisal for the market is portable and travels over the fields,
so that the prepared material can be carted direct from the
field to the warehouse centrally located.


Florida Blueberry and Fruit Corporation to Open Plant in
Walton County.

Evening Reporter-Star.

Jacksonville, Fla., Aug. 19.-A cannery to handle blueber-
ries and other fruits and vegetables will be established at
some point in Walton county by the Florida Blueberry and
Fruit Corporation, of which Frank P. Herndon, of Jackson-
ville, is president, Mr. Herndon has informed the Florida
State Chamber of Commerce. If possible to do so the plant
will be ready for operation by the beginning of the blue-
berry season next summer.
The corporation owns approximately 10,000 acres of land
in the northwestern part of Walton county, which it will
develop and set out in blueberries, Mr. Herndon said, and
to provide the plants necessary for the project the concern
has obtained rights to all of the blueberry plants on several
thousand acres of land in Walton and Okaloosa counties.
The corporation had not planned to establish the cannery
until its own plantations were in bearing, but after an in-
vestigation in Walton and Okaloosa counties which devel-
oped that berry production was increasing on a large scale
it was determined to establish the cannery without further
delay. It was held that the two counties next year would
be producing berries in enormous quantities and that there
would be a plentiful supply for the present market and a
sufficient quantity to make the operation of a cannery profit-
Charles F. Sherwood, of Fort Myers, secretary and treas-
urer of the corporation, who has had years of experience
in marketing operations in the Middle West, will endeavor
to organize the blueberry growers in northwest Florida in
order that the berries may be graded and marketed prop-
erly. In this connection the corporation feels that it is
not overstepping its bounds inasmuch as it owns a fifty-acre
plantation in that territory already in bearing and is vir-
tually interested in obtaining the best possible prices for
its output. With the cannery in operation, said Mr. Hern-
don, and the producers organized, the largest berries may
be. graded and marketed at top prices while the smaller
ones may be utilized for canning or preserving.
The cannery to be established will be designed to handle
all agricultural products that can be utilized in the industry.
Northwest Florida is beginning to produce small fruits in
abundance and officials of the corporation believe that it
will be possible to operate the plant, if both fruits and veg-
etables are handled virtually twelve months in the year.
With reference to canned blueberries, said Mr. Herndon, Mr.
Sherwood has information showing that thirty carloads
were shipped into Florida exclusive of the Tampa and Jack-
sonville districts, from Maine last year. Florida should,
and will, supply its own market in this line, said Mr. Hern-
don. ,

New Building Being Rushed; Modern Battery System Will
Supply City of 50,000

Lake Worth Leader.
Work is progressing rapidly on the new telephone ex-
change building of the Southern Bell Telephone and Tele-
graph Company on the corner of Twelfth and K streets,
according to W. E. Horsman, local manager, in an inter-
view with the Leader today.
The roof will be completed this week and the company
expects to begin installing equipment on the first floor by
September 1. This floor will contain the commercial offices
in the front, with terminal room, power equipment and bat-
teries in the rear. The first floor will also provide a school
room for the instruction of student operators, with all mod-
ern conveniences.
The second floor will be utilized by the massive switch-
boards of the system and a recreation room and kitchenette
is cozily planned for the convenience and pleasure of the
A special gas engine power plant will be installed in the
building to provide against any possible interruption of the
service by outside power lines.
The modern battery telephone system of the company is a
far-fetched invention in advanced telephone service and
will serve the needs of a city of 50,000 population, accord-
ing to Manager Horsman, thus Lake Worth is to receive
the finest equipment known to modern telephony and the
service will be commensurate with the equipment, it is said.
The new building and plant will represent an investment
on the part of the Southern Bell Company of at least half
a million dollars, the exchange building costing $85,000
and the modern battery system, inside and outside, figuring
over $400,000.
Confidence of the corporation in the future growth of the
city together with the fine spirit of co-operation of the cit-
izenship of Lake Worth prompted the company to expend
this huge amount of money in the city.

Super Power Plant Job Runs Pay Roll to $43,000 Weekly.

Miami News.
Five hundred men have been added to the force of the
Phoenix Utility Company, general contractors for the Flor-
ida Power and Light Company, in erecting the $7,500,000
super-power electric generating station near Fort Lauder-
dale. This addition, according to officials of the Florida
Power and Light Company, makes a total of 1,200 men now
engaged actively in work at the plant and brings the weekly
pay-roll from $25,000 to approximately $43,000.
Workmen at the station have come from all parts of
Florida and a few other states, but represent chiefly the
Miami district and points between here and Fort Lauder-
dale, it is said. Many of the men are housed in dormitories
erected by the company and dine in a mess hall with a
seating capacity of 1,500 persons. A large crew of helpers
prepare the food and keep the places clean. Other workmen
have their own homes near the station.
Seventy-five per cent of the machinery to be used in the
station, which will be the largest in the State, it is said, has
arrived at the plant for installation. Work is so near com-
pletion that the time for the initial operation of the station
is set for early in November.
The machinery, parts of which weighed as much as 55
tons, was shipped from New York to Miami. It was trans-
ferred here from the trains to 26 barges and six tugs and

Florida Review 15

transported on canals to Fort Lauderdale. The water route
was used, it is said, because of the lack of railroad facilities
now at the station. Plans are being made for the extension
of switching service from the Seaboard Air Line and the
Florida East Coast railroads.

McDonough's Building News.
Sixty-one cities and towns in Florida issued building per-
mits aggregating $14,109,930 during the month of July, ac-
cording to an announcement by the Florida State Chamber
of Commerce. The chamber explained that reports from a
number of points in the list from.which it obtains statistics
each month were still missing, but the aggregate of all of
them would not reach more thali $1,000,000.
July was the poorest month so far this year with respect
to authorization of new construction, says the chamber, but
all records were shattered the first six months of the year,
and with the July total included building authorized during
the first seven months of 192'6 was considerably in excess of
The record so far this year, by months, in round figures,
follows: January, $26,240,000;.. February, $25,667,000;
March, $23,166,000; April, $21;71Q2,000; May, $20,750,000;
June, $18,214,000; July; $14,110,000.
Jacksonville led thW State during July with a total of
$2,253,415, while other million-dollar cities in order were
St. Petersburg, $1,733,400; Miami, $1,518,630; Coral Gables,
$1,471,844, and Tampa, $1,127,264.


The July statistics from the cities reporting, as compared
with those of July, 1925, follow:
July,1926. July, 1925.

Arcadia '.

.............. $ 24,400 $

Bartow ... .................
Boynton ................ ..
Bradenton ............ ..
Clearwater .. ....... .
Coral Gables ...............
Dade City ..................
Davenport ..................
Daytona Beach ............
DeFuniak Springs ..........
D elray .. .................
D eLand ....................
Dunedin ...................
Dunnellon ............... ..
E ustis .....................
Fernandina ...............
Ft. Lauderdale ...... ......
Flagl4r Beach ..............
Fort M1yers. .. '.. "." .
Fort Pierce ................
Frostproof .................
Gainesville ................
Gr. Palm :Beach............
Gulfport ..................
Haines City ..............
High Springs ..............
Hollywood .............. ..
Jacksonville ...............
Key W est ..................
Lake W ales ................
Lake W orth .......... ...
Lakeland ..................
L argo ............ ........
Leesburg ..................

.. 4,000









Live Oak ..................
M adison ...................
Manatee ..................
M elbourne .................
M ia hi .....................
Miami Beach ..............
New Port Richey...........
O cala .....................
Orlando ...................
Palatka .............. ....
Pg.m etto ...................
Pass-a-Grille ...............
Pensacola ............ ....
Plant City ......... ......
W inter Park ..............
St. Augustine ......... ....
St. Petersburg .............
Sanford ..................
Sarasota ...................
Sebring ........ ...........
Stuart ............ ........
Tam pa ...................
Tarpon Springs ............
Tavares ..................
Titusville ..................
Vero Beach ...............
Winter Haven ..........







Miami Herald.
Fort Lauderdale, Fla.-Contracts for the installation of
fifty miles of pipe in the new Fort Lauderdale water-dis-
tribution system, including 600 fire hydrants and more than
1,200 valves, will be let by the City Commission at a special
meeting tomorrow afternoon, it was stated today by City
Manager B. J. Home, following referring of the lowest four
'bids opened yesterday to G. R. Solomon and F. G. Keis,
city consulting engineers, for tabulation and inspection.
Installation of the water distribution system and construc-
tion of the water-softening and treatment plant, for which
bids will be received by the commission tomorrow after-
noon, will represent an outlay by the city of more than
$1,700,000, it is estimated. This amount is taken care of
in the bond issue of $3,340,000 passed several months ago
by Fort Lauderdale voters, of which a $1,840,000 block is
advertised to be sold next Tuesday, August 10. Water from
the plant, after being passed through the several purifying
processes, will be soft, colorless and absolutely pure and
wholesome, Mr. Keiss said. "Fort Lauderdale water will
be second to none in Florida," he added.

Milton Gazette.
Key West, Aug. 18.-(INS)--Fifteen hundred live green
turtles were brought to Key West this week by the British
schooners "Arbutus" and "Alice Lee" and have been un-
loaded to the "crawls" at the Thompson fish dock, where
they will be kept until -needed for the manufacturing of
The turtles were captured in the Caribbean Sea, along
the Coast boFIei6 o,. while some came from far-off Nica-
ragua. They weighed from 200 to 1,000 pounds each.
The only exclusive green turtle soup canning factory in
the- world is operated in Key West. While held in the
"crawls" the turtles are fed regularly on seaweed.

16 Florida Review


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