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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00006
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00006
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Main
        Page 1
        Page 2
        Page 3
    Agriculture
        Page 4
        Page 5
        Page 6
        Page 7
    Live stock and dairying
        Page 8
    Fruit
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
    Industrial news
        Page 15
        Page 16
Full Text











Jflorba Re

PUBLISHED SEMI-MONTHLY BY 'ARTIMENT

BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICULTURE

TALLAHASSEE, FLORIDA

Vol. 1 August 16, 1926 No. 6


FLORIDA BANKS IN EXCELLENT SHAPE,
OFFICIAL STATES
State is Fundamentally in Better Shape Financially Than
Ever Before in History, Ocala Banker Says-Cites Bank
Facts in Connection Affairs-Explains Cause of Failure
of Many Banks During Past Few Days-Many Will
Reopen, He Believes.

Gainesville Sun.
Ocala, July 16.-(AP.)-"Florida banks are in excellent
condition."
Those banks that belong to the federal reserve system had,
according to latest reports, more than $30,000,000 with the
Federal Reserve bank, and the banks not members of the
Federal Reserve system had as much more subject to call
with their correspondents and approved reserve agents, J.
H. Therrell, local banker and president of the Florida Bank-
ers' Association, declared tonight.
Fundamentally, Florida is financially in better position
than ever in her history, said Mr. Therrell. The banks are
in strong liquid position. Florida law does not permit
"branch banking," neither does it permit "private banking."
Every bank in Florida is under government supervision, but
not government control, or the communistic so-called "guar-
antee of deposits," by the supervising government.
Mr. Therrell related the following facts for the period
ending July 1 to index the strength of the Florida banking
system:
Florida has experienced only 13 banking failures during
the past five years, according to the records in the office of
the State comptroller at Tallahassee. During the same
period Montana experienced 173 failures; Oklahoma, 160;
Iowa, 153; Minnesota, 140; Nebraska, 102; Missouri, 96;
Kansas, 85; Wyoming, 53, and Colorado, 45. The statistics
are for the five-year period ending July 1, 1926.
"Of the foregoing failures it is estimated that 10 per cent
were due to drastic' legislation, 20 per cent to over-inflation,
and 50 per cent to idle gossip."
Discussing the chain or system banks in Georgia and
Florida now arousing public interest, Mr. Therrell explained
that it is alleged that the Bankers' Trust Company of At-
lanta acted as an insurance and auditing company for cer-
tain banks, and W. D. Manley, the president, was fiscal agent
for some of the banks his company represented, and placed
their surplus funds for them where they would be quickly
available "on call." It is now charged by certain of the
banks that this "call" money was -improperly handled, and
they have had a receiver appointed to protect their interests.
"I do not believe all banks that had dealings with this
concern will suspend," declared Mr. Therrell. "The fact that
they had large surplus funds to invest and the fact that they
undertook to place it "on call" at a low rate of interest
shows that the banks were conservatively and efficiently
managed.
"I note in this morning's paper that four banks in Lake


county are reported to have suspended to 'protect their de-
positors.' Certainly they should reopen. Lake county is one
of the best counties in the State and some of the banks are
in the hands of some of the ablest financial interests down
there.
"As to Marion county, it is O. K. The ten banks in Ma-
rion are all locally owned and controlled, and none of them
are concerned with the Bankers' Trust Company of Atlanta."

ALL RAILROADS PREPARING FOR WINTER
INFLUX
Pensacola Journal.
Tallahassee, Fla., July 15.-(AP.)-The railroads of Flor-
ida are increasing their facilities in the State, and are bend-
ing every effort towards seeing that road-building materials
are moved as speedily as possible this winter.
This was the gist of letters received by the Florida Rail-
road Commission from the Atlantic Coast Line, Florida East
Coast, Seaboard Air Line and Louisville & Nashville. The
communications were in reply to questions propounded by
the commission as to what the carriers were doing towards
insuring a better movement of road-building materials this
winter than was the case for 1925-26, when an extensive
embargo was placed over the State.
The Atlantic Coast Line, according to J. P. Walker, of
Jacksonville, superintendent of transportation, during the
week ending July 3, furnished 100 per cent of the equipment
ordered for handling lime rock, crushed stone and sand.
During the previous week that railroad furnished 78.7 per
cent of the equipment ordered, Mr. Walker stated.
Notwithstanding the fact that the Atlantic Coast Line
furnished 100 per cent of the equipment ordered during the
week ending July 3, compared with 78.7 per cent during the
previous week, the superintendent stated, there were loaded
only 23 more cars during the week ending July 3 than were
loaded during the previous week. Eighty per cent of the
equipment furnished, he added, was loaded during the week
ending July 3, against 90.4 per cent the previous week. This
indicates, he stated, that only between 75 and 80 per cent of
the cars ordered can be loaded.
The facilities of the Atlantic Coast Line are being in-
creased at all points, Mr. Walker said, "which will place us
in indefinitely better position to handle more of this busi-
ness than was handled last year, but the exact amount ('an-
not be stated."
The Florida East Coast, J. W. Owen, general superintend-
ent of transportation advised, is now filling orders for move-
ment of rock from pits on that line 100 per cent, and is
moving it with no delay. With the present facilities and
additional facilities to be placed by the time the winter pas-
senger service is begun, including double-tracking with auto-
niatic signals all the way from Jacksonville to Miami, and
large yards, the Atlantic Coast Line, Mr. Owen added,
(('ontinued on Page Two.)









2 Florida Review


STATE WILL RECEIVE MUCH FREE PUBLICITY
BY ECONOMIC SURVEY

Long Says Millions Would Not Buy What This Will Give-
Failure of Cities and Towns to Act Promptly Will Reduce
Value.
Tampa Tribune.

It would cost Florida millions of dollars to buy the pub-
licity it will get free of cost by making a success of the
state economic survey being conducted by the department
of commerce. So says W. R. Long, one of the federal men
assisting in the work. He is assistant to the departmental
director of transportation field surveys and has offices
temporarily at St. Petersburg.
The Tampa terminal district, of which C. S. Hoskins is
chairman, made a marked improvement yesterday in its
showing. The Tampa and Tallahassee districts were said
Tuesday to be lagging behind other parts of the state in
the matter of forwarding lists of shippers and receivers
of freight, to whom the survey questionnaires must be
sent.
THREE FILE REPORTS

Lakeland, Fort Meade and Everglades sent in their lists
yesterday, while Bradenton, Palmetto and Punta Gorda
promised immediate action. The Lakeland list, however,
must be returned for amplification. All important points
in the district now have reported, and a letter sent by Mr.
Long to postmasters is expected to bring quick replies
from the smaller centers.
"This survey is of the greatest importance to Florida,"
said Mr. Long. "If we send in a 50 per cent report, it will
seem to verify much of what the knockers have said about
this state; and if any district makes only a 5.0 per cent
report, that, of course, is what we shall publish. We shall
have no means of knowing whether the report is complete.
All we can do is publish what we receive.
Mr. Long repeated the assurance that information sub-
mitted on the questionnaires would be held in strict con-
fidence by the department of commerce. It cannot be used
in checking up income tax returns, or for any other govern-
ment or private purpose, he said.

MUST BE BY AUGUST 17

All questionnaires must be filled out and mailed to Jack-
sonville before August 1. The survey report must be com-
pleted within the 30 days following, and the results will
be announced at a meeting in Tampa in September.
Shippers in this district can obtain questionnaires and
full information from Mr. Hoskins, chairman of the board
of trade traffic bureau, at the city hall.


DRAW YOUR OWN CONCLUSIONS
Pensacola Journal.

Industry follows fast in the wake of Florida railroad
development. The Seaboard had scarcely begun to make
a showing in its extension from Ft. Ogden south when
the Ft. Ogden Citrus Exchange, affiliated with the Florida
Citrus Exchange, called a meeting to consider the building
of a pre-cooling plant in DeSoto County, to care for the
heavy shipment of citrus fruits and other products of that
rich section of the 'state.-St. Petersburg Times.
Traffic follows the good road. Drive out from Ocala
50 miles in any direction and note how few cars you pass
as soon as you get beyond Marion County's good road
area. When you return and strike one of the splendid
highways the contrast is quite noticeable. Good roads draw


ALL RAILROADS PREPARING FOR WINTER
INFLUX
(Continued from Page One.)
will have no trouble in moving all of the business either on
that line, or connecting rails.
At the present time, the Seaboard Air Line, according to
C. E. Hix, superintendent of transportation, is furnishing
100 per cent of the supply to all operations, and is moving
the material to destinations without delay. The railroad is
now receiving from its builders, 2,400 new 100,000-pound
capacity solid flat bottom gondolas, Mr. Hix said, with de-
livery to be completed within 30 to 45 days. The majority
of the cars, he said, will be put into Florida trade. The Sea-
board, he stated, expects to be able to currently move all
business offering this winter, but he suggested that buyers
of road building material provide storage spaces, and have
shipped during the light summer months a good proportion
of what they will require during the winter, putting it in
storage near the point of consumption.
"The requirements for the transportation of road-building
material on this division are being properly taken care of,"
wrote E. O. Saltmarsh, superintendent of the Louisville &
Nashville. "We have not as yet any movement of crushed
rock, but it is expected that development of the limestone
rock deposits on the eastern part of the P. & A. division will
be made shortly."

SEABOARD ADDS DAILY TRAIN EACH WAY
FOR JACKSONVILLE RUN
Improved Service Begins Tomorrow Night South Bound-
Faster Time Schedule to Be Instituted to Handle Heavier
Traffic.
Tampa Tribune.
Increased passenger travel in Florida has necessitated
the operation, beginning tomorrow, of five trains, instead
of four, each way between Tampa and Jacksonville, on the
Seaboard Air Line Railway.
Announcement of this new service was made yesterday
by J. W. Jamison, district passenger agent of the Seaboard
at Tampa, who declared the summer travel, in and out of
Tampa, had made the change imperative. Demand for
accommodations on in-bound trains is about as heavy as
the demand out-bound, with hundreds of Floridians leaving
every day for brief vacations and business trips to other
sections. In other words, the flow of traffic is about the
same in both directions.
"Summer travel over the Seaboard is heavier now than
ever before at this time of year in the Seaboard's history,"
Mr. Jamison said.

the autos and the autos bring the people. We venture the
assertion that there will be some surprising revelations
when the next census is taken in this county.-Ocala Star.
Last week the bridge across Escambia Bay, 3.7 miles
long, was completed, dedicated and opened to traffic.
It is a link in the Old Spanish Trail, and opens a new
route westward into Pensacola. The attending ceremonies
were featured by addresses by Governor Martin and Dr.
Fons A. Hathaway, head of the road department in this
state. In his remarks Dr. Hathaway said:
"I consider the opening of the bridge the outstanding
event of the year in the national road-building program.
"The bridge is of more than local or state-wide import-
ance. It does more than connect West Florida with South
Florida. The Escambia bridge is the connecting link that
brings together the entire gulf coast country, connecting
the Atlantic and Pacific coasts through the road and bridge
system of the state and Union."-St. Petersburg Independ-
ent.








Florida Review 3


jloriba 3ebieto
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida
Nathan Mayo...........................Commissioner of Agriculture
T. J. Brooks.....................Director Bureau of Immigration
Phil S. Taylor............................................Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
VOL. 1 AUGUST 16, 1926 No. 6

FLORIDA CLUB BOYS GATHER FOR MOTOR-
CADE.
The Review considers the picture below of sufficient
interest to warrant its publication in this issue.
Some weeks ago J. Lee Smith, District Agricultural
Agent, Extension Division, induced a number of his
County Agents in North Florida to organize a squad
of club boys for the purpose of making a trip into
West Florida to inspect the satsuma, blueberry and
grape sections now coming into much importance.
Under County Agents Fulford of Columbia, Geiger


of Lafayette, Lawton of Madison and Finlayson of
Jefferson about fifty fine young fellows made the
trip. The picture shows them mobilizing on the
Public Square at Tallahassee for their first day's.
journey.
This trip was thru the counties of Gadsden, Jackson
Bay, Walton, Okaloosa, Santa Rosa and Escambia.
At De Funiak Springs the boys were royally enter-
tained by the Chamber of Commerce. At Panama
City the Exchange and Kiwanis clubs united in giving
the boys a banquet, and then each club member took
one or more boys home to spend the night. This was
a fine experience for the boys-and for the good fel-
lows of these two clubs. Down in Santa Rosa county
the travellers were privileged to pitch camp one night
as guests of the club boys of that county who were
then enjoying their annual summer encampment
under County Agent Hudson.
Grapes, satsumas, blueberries. and a fine lot of
general farming were carefully inspected. The boys
saw new things, new methods, new places. Who can
doubt that -they may have received inspiration that
will help them grow into bigger, better men? Would
that all Florida Club boys might take such trips every
year!










Florida Review


Agriculture


AGRICULTURAL DEPARTMENT'S WORK
"PAYS"
Plant City Courier.

Tallahassee, Fla., July 19.-(AP.)-The State treasury
of Florida was enriched by $464,708.99 by operation during
the fiscal year just closed of the various branches of the
State Department of Agriculture, according to Nathan Mayo,
commissioner.
The earnings were as follows:
Received from the %-cent inspection tax on gas, kerosene
and signal oil, $375,491.65.
The 1/2-cent inspection per box of citrus fruit, $37,246.58.
The 25-cent tax per ton on commercial fertilizer and feeds,
$153,580.30.
Operation of the citrus fruit inspection law, providing for
inspectors at all principal packing houses, was $64,676.90,
and operation of the other inspection laws was $36,931.64.
Mr. Mayo predicted that next fiscal year would see the
department of agriculture earn' between $750,000 and
$800,000 over the expenses, when the citrus fruit situation
is bettered.


THIRD FIGHT FOR FARMERS IS LAUNCHED
Plans Laid for Campaign to Insure Economic Equality.
Times-Union.

Des Moines, Iowa, July 20.-(AP.)-The third fight to
obtain for agriculture economic equality with other groups
in America was launched here today when the corn belt
committee, American Council of Agriculture, and the com-
mittee of twenty-two, without a dissenting voice laid plans
for a campaign which will reach its climax before the next
congress.
The corn belt committee also received a report of its cost-
finding committee which fixed the actual cost of production
of a bushel of corn in Iowa, with an allowance for a fair
profit, at $1.42.
The cost-finding committee's report also set forth that in
Illinois the expense of producing corn, with a fair profit of
5 per cent included, is $1.43; in Nebraska, $1.40; Minnesota,
$1.41, and in North Dakota and Wisconsin, $1.42.
Other costs of production in Iowa, allowing the same fair
margin of profit, were reported as: Oats, $1.79; Wheat,
$2.49; hay, $21.44; hogs, $16.32; veal, $17.82; wool, 65 cents;
lambs, $20.45; chickens, 28 cents; butter-fat, 98 cents, and
eggs, 61 cents.
An average 160-acre farm was the area upon which the
compilation was based, and it was capitalized at $118 an
acre, with an average interest of 5 per cent, or $1,184. Other
expenses figured included:
Depreciation on a $2,250 dwelling, $90; depreciation on
$3,690 worth of other buildings, $184; depreciation on fences.
$83; depreciation and interest upon $1,973.90 worth of ma-
chinery, $335.56; farmer's salary, $1,800; hired help, $390;
fertilizer, $101.60, and automobile depreciation and interest.
$121.50, only 75 per cent of the motor car expense being
charged to the farm.
The total income necessary for the 5 per cent fair return,
as outlined, is $5,601.44, against what was said to be a pres-
ent income of $2,998.44.
The figures were compiled by E. E. Kennedy. of Pontiac.
Ill., secretary of the Illinois Farmers' Union. during nine


months of effort. They were presented by Milo Reno, pres-
ident of the Iowa Farmers' Union.
While acceptance of them was opposed by some speakers,
they were adopted by a unanimous vote, one leader saying
later such a step was preferable to a breach in the united
front it was desired. to be presented in the strenuous fight
outlined in the resolutions.
The corn belt committee's resolutions demanded "protec-
tion for all or protection for none."

SOME THOUGHTS ON FARMING
Gainesville Sun.
Whatever we say-whatever we do-rain or shine-up or
down-the prosperity of this city and this county is based
on the farmer. We must bend our every effort for the good
of the farmer, and yet we must not take it upon ourselves
to say to the farmer you must or you mustn't. The business
of the farmer belongs to the farmer himself, and only so far
as we can help him along lines with which we are familiar
should we take it upon ourselves to tell him what to do and
what not to do.
The farmer, however, has the better of most'of the other
business men. His business is so basic, and so tied up with
the progress of humanity that a great many men have made
it a life work to specialize along one or more of the many
and varied interests of farming, and to spend their lives
studying out problems to which the farmer has but little
time to give constructive thought.
Such men are found in the College of Agriculture of the
University of Florida, in the governmental experiment sta-
tion and in the various railroads and other big business in-
terests which are for one reason or another interested in the
work of the farmer.
A great majority of these men, who specialize in the bet-
terment of conditions and crops for the farmer, were once
farmer boyd tliemselves. They served their apprenticeship
behind the plow; and know the life of the farm from day-
break to sundown: Few of them are city bred, and those
who are have spent the greater portion of their time in a
thorough study of the subject upon which they profess
knowledge.
It is these men, and not the "city slickers" who know
whereof they speak when they give the farmer advice.
Farmers of the great Northwest have been at the game
for quite a while. Their prosperity is a reflection of their
wisdom in following the best and most modern develop-
ments.
The great manufacturer' reaches his success through a
knack for grasping and making use of the new inventions
and the new methods which are offered to him. A manufac-
turer who turns a deaf ear to new things merely because
they are new does not last long, and soon the smokestacks
of his factory waft forth nothing but gentle breezes.
We are indeed pleased to see the farmers of Alachua
county making use of the many facilities which are offered
to help them. When we see them getting a greater yield or
an earlier and healthier crop we rejoice, for we know that
it will reflect upon us in Gainesville.

If I were advising young men as to their future profes-
sion, I would say that there are greater opportunities in
agriculture than in any other profession in our country.-
William Howard Taft.









Florida Review


BACK TO THE FARM
Plant City Courier.
The following interesting item appeared in a recent issue
of The Tampa Times:
FARMERS COMING HERE
"Tampa and Plant City will prosper most from the influx
of farmers or potential farmers, into the county," says L.
J. Mountz, of Tampa. "Those who are coming here this
winter are coming for different reasons than last year.
They want a reasonable living in a reasonable place.
They're, logically, going into chicken, strawberry and vege-
table farming on small tracts of land. The back country
around Tampa and Plant City is most admirably adapted
for general farming and the two towns will furnish a ready
cash market for the products grown. The back to the
soil movement will begin this fall-the commercial home
project, where every member of the family will contribute
to its support-the wife will have her fruit and flowers
and the husband his vegetables and berries."
We believe that Mr. Mountz is right, in anticipating that
Florida investors during the coming season will invest with
a different objective, than those of a year ago. We believe
that the hey-day of Florida's real development is just
dawning and that the next few months will see the quicken-
ing of that already-apparent flow of farmer-settlers into
the state.
Now that the hectic days of the realty promoter have
"cooled" a bit, ample opportunity is afforded to the dis-
criminating investor from the outside to make his selection
of property most suited to his particular project. With the
very apparent general realization that Florida's basic values
are just as good today as ever, that national approval
which has been built up over a long period of year is
reasserting itself with increased force. Big projects, for
the utilization of this State's resources, are now being devel-
oped, or contemplated. Agricultural and industrial Florida
are going forward at a pace never before approached.
That pace is accelerating with every week. The prosperity
which such productive operations have brought, is rapidly
dissipating the last remaining vestiges of dissatisfaction
which resulted from the crashing of card houses, builded
upon sands, which had not even a good mouse-trap maker,
to lure the world to their doors. The worthwhile realty
projects are going forward as strong as ever, and are
making, and will make fortunes for their developers-just
as fortunes have been made and will be made by the indus-
trial and agricultural developers who have the vision and
ability to see and seize real opportunities which exist on
every hand.

INFORMATION WANTED
JACKSONVILLE, FLA.
11 West Duval Street
July 28th, 1926.
Department of Agriculture,
Taliahassee, Florida,
Gentlemen:
I would appreciate any information or data pertaining
to the silk industry in the State of Florida-particularly
Indian River County.
I have 20 acres about 5 miles from Vero Beach, 5 acres
being planted to citrus and the balance cleared and ready
for planting and before planting wish to consider the ad-
visability of planting mulberry trees with a view of going
into the silk business.
Thanking you for this information, I am
Respectfully yours,
F. C. HENRY.


KEEP THE YOUNG MAN ON THE FARM

One of the Most Important Things Facing Country Today.

Fort Pierce Record.

In a speech about the farmer, Hon: John McDuffie, of
Alabama, said:
"Let us not only encourage the farmer but do something
to keep our young men out of the cities where they have
gone to see not only the white lights and the different life,
but the unusually high wages, which today are offered by
all industries, which cannot be met by the farmer. The
farmer has patiently toiled from daylight until dark in
order to meet the demand upon him for food. He has
not demanded an eight-hour day, and never will do so. He
hasn't followed the false gods who are today worshipped
by the radicals, the bolsheviki and all others who would
destroy the fundamental principles of our government.
"You will find, gentlemen, probably more conservatism,
more genuine love of his home and his country, in the
rural sections of this government than you can in the
cities.
"The farmer is the balance wheel of our government
machinery. I verily believe, come what may from those
who would clog the wheels of our industries and tie up the
arteries of commerce for selfish purposes, come what may
from those who boldly say they would not obey the law
if it interfered with them in their purposes; I believe it
will be the farmer, after all, with his conservative thought
and action, who will save this country from disaster and
ruin.
"I do not mean to say that all of the intelligence, patrio-
tism and the best thought of the country is in the rural
section, but the man in the country who is close to nature,
who sees the sun rise and set, hears the birds sing, breathes
the pure air, and sees the flowers bloom is a genuine lover
of his country, his home and his flag. He believes in
upholding the majesty of the law and he has the pro-
foundest respect for constitutional authority."
The above extract from the speech copied from the
Congressional Record of 1920, is as true of today for:

"The politician talks and talks,
The actor plays his part,
The soldier glitters on parade,
The goldsmith plies his art,
The scientist pursues his germ
O'er the terrestrial ball,
The sailor navigates his ship,
But the farmer feeds them all.

"The preacher pounds the pulpit desk,
The broker reads the tape,
The tailor cuts and sews his cloth
To fit the human shape,
The dame of fashion dressed in silk
Goes forth to dine or call,
Or drive, or dance, or promenade,
But the farmer feeds them all.

"The workman wields his shining tools,
The merchant shows his wares,
The aeronaut above the clouds
A dizzy journey dares,
But art and science soon would fade,
And commerce dead would fall,
If the farmer ceased to reap and sow,
For the farmer feeds them all."









Florida Review


KING FARMER
Lake Worth Leader.
According to conservative estimates made by the best
informed authorities, Sanford's pepper crop this year will
net the grower slightly more than $100,000, the unusually
heavy yield and consistent high prices tending to establish
something of a record income from the less than 200 acres
planted.
Following closely on the heels of the eight millions shipped
to Sanford for the 1926 celery crop, this substantial income
from peppers grown on the same farm plots is certain to
rebound to the benefit of everyone engaged in any line of
business locally, and in seeking to bestow credit for present
prosperity, with more discernment than congress usually
uses in voting awards, we have no hesitancy in setting the.
laurel wreath on the sunburned brow of the farmer-King
Farmer, the man who deserves the plaudits and the tribute
of every local son of Sanford.
But it is because of the farmer that Sanford's bank de-
posits are steadily on the increase, it is because of him that
Sanford merchants and business men are enjoying unprece-
dented prosperity, and he is likewise responsible for the
laying of that substantial, enduring civic foundation which
is making possible Sanford's expansion along all lines while
many other communities much further advanced in less
solid development are having hard sledding, if this term
may figuratively be applied to Florida's snowless areas.
Commonly we hear a community referred to as a hick
town. This is in itself not a characterization to be de-
sired, but no higher or commanding rating could be given a
city than to say that it is surrounded on every side by mod-
ern, scientifically administered farms-farms comparable to
Sanford's farms, where crop failures are never known, and
the production of celery and truck narrows down to an
almost industrial, mechanical process.
The millions of dollars pouring into Sanford every year
for the produce of our fields come directly to the farmer,
but from there goes to the fertilizer man, the grocery man,
the automobile dealer, the banker, the lawyer, and so on
down the line until every store and business house in the
city feels its stimulating influence.
It is crops like this year's pepper yield, following closely
upon the celery and tomato garnerings, that vindicate San-
ford's slogan of "City Substantial." It is King Farmer who
keeps this city prosperous and wealthy, and when "Farmers'
Day" comes around this fall, many who have never heard
of this national holiday should pay tribute to the men who
have done so much to make Sanford the healthy, stable com-
munity that it is.-Sanford Herald.


CULTURE OF BEES GAINS IN COUNTY
Numerous Apiaries Established In Cocoa Vicinity.

Miami Herald.

Cocoa, Fla., July 6.-Many apiaries are to be found in
Brevard county, near Cocoa, many townspeople having
several hives to furnish honey for their own use. All
along the Dixie highway are to be found signs reading
"Fresh Honey for Sale," generally bringing 50 and 75
cents per quart strained. Several persons have gone into
the business.
Perhaps the honey that is considered most delicious is
the "orange blossom," the bees gathering their sWeets from
the blossoms of the orange tree, and it is due to the many
large groves in this vicinity that bee culture is becoming
one of the recognized industries of the county.


HOPELESS FLORIDA
Pompano News.

When a fellow hasn't got sense enough to know when he
is licked, we are wont to describe the situation as utterly
hopeless and give up any attempt to argue with him as a
waste of time. Shrugging our shoulders we turn away, un-
willing to wait for the blow that will finish him-and right
there is where we are apt to miss some of the fun.
Floridians, native and assimilated, evidently belong in the
category referred to in the first paragraph. Practically
everybody, including the neighbors and the wife, are trying
to tll him he is licked, that he is down and out, beaten,
hopeless. Not enough, from behind the sheriff is shaking a
threatening finger, while ahead the court is ready to appoint
someone to run his business. One would think that, given
such a handicap, including a few blows slipped him below
the belt, and while he wasn't looking, he would be ready to
give up, concede defeat, throw up the sponge.
But look at the fellow! Does he look and act like a per-
son who is down and out, ready for the hospital, if not the
undertaker? Far from it! Stick it out a while longer and
watch him. He seems to be in his element, a natural-born
fighter, with optimism and good cheer oozing out all over
him, mingled with the wholesome sweat of earnest work.
Never having had much time to play, leaving that for
those who came for that purpose, though to be sure he had
some fun for a while, last year, when things came to him
somewhat easy, he is now extremely busy--coat off, sleeves
rolled up-in tackling some important work. A little lini-
ment on the blue spots down where the waist begins, and
telling his opponent in a nice and refined way how wrong
he was, and he is ready once more to make believers out of
whatever doubting Thomases there be.
And that's Florida! No sooner has the receiver for a
$500,000 hotel found time to settle to the task of paying off
contractor and subcontractors, when work begins, across the
way, on a new million-dollar hostelry. For every amusement
place or night club forced to close by charging for covers
not wisely but too well, another opens its doors minus the
cover charge. The bank examiner may be a busy individual,
to be sure, but he usually finds, upon examination, that while
there may be a little fever and a slow pulse, it is nothing to
worry about and the patient due to recover in a day or two.
Our decorative period of arch and gateway building has
given way to constructing homes, and churches, and schools,
and stores, and the season is wide-open, with no bag limit.
Where thousands have been spent for advertising Florida,
the schedule now calls for millions. It is Florida's year of
years. It's the State's building year-building more than
ever before, and building both physically and morally.
Hopeless Florida, indeed!-Southern Construction Maga-
zine.

Dewberries.-According to experts the dewberry is a
trailing blackberry and does well in many parts of the
country including Florida. As compared, with blackberries
they are usually larger, juicier and handsomer and can be
easily trained as blackberries. Probably the most famous
of all dewberries is the Loganberry of the Pacific Coast.
Authorities differ as to whether the Loganberry is a
cross between the dewberry and a raspberry, or whether
it is a "sport" from a western dewberry.









Florida Review 7


BRIGHT CIGARETTE TOBACCO INDUSTRY IN USE OF COVER CROPS GAINING IN THIS
FLORIDA YOUNG, BUT REVEALS SECTION
fA f'f nnnrmn


A&naIrJ urjW Jw Al
Winter Haven Chief.

Quincy, Fla., July 2.-(AP.)--Bright cigarette tobacco pro-
duction in Florida is of recent origin. The first flue-curing
barns were erected in Gadsden county in 1921, but the pres-
ent development did not assume commercial proportions until
1924. The movement followed behind the Georgia develop-
ment and is tied up with it. Its continued success is de-
pendent upon the continuation of the Georgia production.
Quincy is the only market yet established in Florida,
and the trading area for this market extends from west
of Madison, Fla., on the east of the belt, west as far as
Holmes County, and the southeastern corner of Alabama
and southwestern Georgia, where the industry has gained
a foothold.
The Quincy developmental work is now handled by W.
B. Williams, manager of a local warehouse. He came to
Quincy in 1924, representing one of the large tobacco firms.
Mr. Williams' work on the Quincy floor attracted the
attention of the Quincy committee and he was put in charge
of the 1925 field work, which he carried on with splendid
success to the market and the farmers of western Florida.
He continues in the same capacity this year and has
extended the active area contiguous to Quincy from the
Alabama area, through southwestern Georgia, and east to
Madison, Florida.
The 1926 season opened most favorably. True, the acre-
age was diminished but there has been a growing interest
and knowledge among the farmers who continue to plant
this variety of tobacco and who have-soils adapted to the
type. So many favorable comments have been made about
Florida leaf and so well satisfied were the buyers with the
quality of tobacco produced here that the permanency of
the industry in this section is assured to parallel the con-
tinued success of the Georgia development.
Aside from the bright, or cigarette tobacco, Gadsden
County is the original home of the world famous Florida
Shadegrown wrapper, and is also noted for its production
of sun filler tobacco. The method of growing cigar wrapper
tobacco under a combination cheesecloth and slat shade
was originated and developed in Gadsden County.
Two factors are responsible for the present Georgia
bright leaf industry. The first and foremost is the con-
tinued ravages of the boll weevil over the cotton belt,
bringing about a bad situation and necessitating the dis-
carding of cotton production over wide areas of Georgia
land. The farmers had no way to turn. They knew how
to raise cotton, and could not find another staple to pro-
duce that would furnish the ready cash that cotton has done
for generations.
The agricultural departments of a number of the rail-
roads traveling southern Georgia, in co-operation with the
state and federal agencies, introduced the flue-cured
tobacco in 1912. After a variable acreage the present for-
ward movement began about 1920, spreading from the
central-southern and southeastern Georgia across the
southern part of the state, entering Florida in 1924.


When Plowed Under They Add to Fertility of the Soil.

Sebring American.

By LOUIS H. ALSMEYER, County Agricultural Agent

The use of cover crops has long been used to improve
agricultural lands. In this section more attention is being
given to this phase of agriculture each year.
When plants which have been used as a cover-crop are
plowed under the vegetable matter soon decays and adds
humus to the soil. The addition of humus increases the
water-holding capacity of that soil and thus during periods
of drought, plants on soil containing humus suffer less
from the lack of water. During periods of excessive rain-
fall the plants use up much water and thus remove extra
moisture from the soil. The use of cover crops increases
the number of beneficial soil bacteria which aid in making
the plant food available, and also to get the maximum
benefits from commercial fertilizers. If leguminous plants
are used nitrogen is stored up in the soil and thus the
fertilizer can perhaps be reduced and thus the fertilizer
bill cut in some cases.
Beggarweed has been a very popular cover-crop in
many sections of Florida as it grows abundantly and
re-seeds itself from year to year; however, several growers
in Highlands County have reported poor success with this
plant.
The use of crotalaria is increasing and the results which
have been secured in this section have been very gratify-
ing. This is a new leguminous cover-crop. The seed should
be sown at this time of the year and at the rate of from
4 to 6 pounds of seed per acre and covered about an inch
deep. The seed germinates unevenly and sometimes the
stand the first year is rather poor, but as the plant matures
a large number of seed re-seeds itself each year and a very
satisfactory stand is generally secured each succeeding
year. This crop produces a heavy yield of foliage but
it is not satisfactory for hay. Thus all the material produce
is kept on the ground to help build up the soil.
Cowpeas are very popular as they not only produce a
heavy tonnage of forage which can be used as hay but
also fixes nitrogen in the soil. The cost of seed this season
has been very high and thus many growers are choosing
some other plant. Seed is usually sown at the rate of one
bushel of seed per acre, with about half this amount being
used when they are sown in a grove.
The greatest producer of tonnage of any nitrogenous
plant is the velvet bean and it has been very popular in
this section. The seed is sown at the rate of a peck of
seed per acre which may be sown either broadcast or in
rows but the latter is preferable. If sown in a grove the
bunch velvet beans should be used if possible.
Those who sow seed for a cover-crop at this time in a
grove should use care to prevent cutting the tree roots
which are now close to the surface. Seed can either be
drilled in or if broadcasted they can be covered by using
the acme harrow.


For all time there have been men who loved to turn up
the sod, sow, plant and see things grow. For ages there
have been persons who, from even a scientific standpoint,
loved to raise flowers, pollinate and hybridize them. Men
who have made flowers famous, and flowers that have made
their producers famous.-Floridale Herald.









8 Florida Review




Live Stock and Dairying



THE HOG NEEDS PLENTY OF PURE FRESH NORTH FLORIDA CAN PROFIT EASILY IN
WATER DURING THE SUMMER DAIRY PRODUCTION


Florida Farmer.

Plenty of pure, fresh water during the summer should be
provided for hogs, if their owners expect them to do best.
Dirty, stagnant water lowers the vitality of the hog and
causes digestive disorders. Water from dirty wallows and
mud holes is usually heavily contaminated with worm eggs
which are taken in when the hog drinks such water. These
worm eggs hatch in the stomach and intestines of the pigs,
causing heavy worm infestation.
The old, dirty, muddy hog wallow should be filled up so
that it will not be a source of worm troubles, according to
Dr. A. L. Shealy, professor of veterinary science of the Flor-
ida College of Agriculture. Provide clean troughs or other
containers for drinking water, he says.
If it is impossible to have a sanitary wallow of cement or
tightly fitted boards, do not provide any at all, for the filthy,
dirty hog wallow is really dangerous. A sand wallow is sat-
isfactory and is made by using clean sand to which has been
added crude oil. Build a shed over it.
Farmers interested in building a sanitary hog wallow
should consult with their county agent and ask for a copy
of Farmers' Bulletin 1805. This bulletin may be had by
writing to the United States Department of Agriculture,
Washington, D. C.


FEED HOGS SKIMMILK AND FATTEN THEM
IN A HURRY

Florida Farmer.

Skimmilk is a splendid stimulator of growth when used
in the feed of hogs, and on general farms of Florida where
some hogs and a few cows are kept the hogs should be fed
some skimmilk if possible. It will help get the fall pigs
ready for market in April and May when they will be bring-
ing good prices.
Last August the Florida Experiment Station selected two
lots of eight hogs each and compared a ration containing
skimmilk with the same ration minus the milk, to see which
would produce most rapid and economical gains.
The basic ration was composed of nine parts shelled corn
and one part fish meal by weight; one lot received this
ration, the other received this ration plus skimmilk. The
eight hogs consumed about five gallons of skimmilk per day.
The hogs getting skimmilk in the ration made an average
daily gain of 1.88 pounds, while those not getting skimmilk
made an average daily gain of 1.48 pounds.
The lot receiving skimmilk required 333.2 pounds of
shelled corn and fish meal and 275 pounds of skimmilk to
produce 100 pounds of gain. The lot receiving no skimmilk
required 421.3 pounds of corn and fish meal to produce 100
pounds of gain.
It would have been necessary to have fed the hogs not
getting skimmilk sixteen and one-half days longer to have
produced the same amount of gain in weight as the other lot.


Live Stock Agent Tells Lakeland Chamber of Commerce.

St. Augustine Record.

Lake City, Fla., July 7.-(AP.)-North Florida, with "the
best market in the country at her back door," is in a posi-
tion to derive the greatest profit from dairying, H. C. Bates,
live stock development agent of the Southern Railway,
stated in an address before the Lake City-Columbia County
Chamber of Commerce here.
Mr. Bates stopped at Lake City while on a tour of inspec-
tion of the live stock industry in this section.
In speaking of the gradual advancement in the dairying
field, made in the southeast within the past twenty-five
years, Mr. Bates declared that in 1910 practically no com-
mercial better was produced in that section. In 1923, he
said, there was a production of 53,000,000 pounds from the
creameries, valued at $25,000,000.
SIn spite of the increase in production, however, the
speaker said, during the same period it was necessary to pur-
chase $60,000,000 worth of butter from outside sources to
supply the demands.
Stressing the importance of speeding up the production
of the dairy output, Mr. Bates predicted that at the present
growth of the industry, it will take forty years to reach the
point of supplying the present demand. Florida alone, he
declared, is now purchasing millions of dollars worth of
dairy products that could profitably be produced at home.
The speaker produced the evidence to bear out his state-
ment regarding Florida's great importation of dairy prod-
ucts by saying that the Southern Railway Company moves
"an incredibly large number" of cars of milk into Florida
each month from the territory outside the Southeastern
States.
"The greatest handicap, by far, to successful dairying,"
Mr. Bates declared, "is the cattle tick. The industry can
never develop to any large extent until it has been eradi-
cated."
Dairy products, the speaker explained, can be produced
in tick-free areas of the Southeastern States at from 15 to
25 per cent cheaper than in the center of the United States.
The cream from ten cows, he added, would carry the current
running expenses of any 160-acre farm in the Southeastern
States, thereby relieving the farmer of going into debt while
producing his so-called money crops.
In referring to the opportunities of North Florida in the
dairy field, Mr. Bates pointed to the pastures of carpet grass
and lespedeza, which, he said, would carry more cattle for
a longer period of time than any other section in the United
States." The McNeil experiment station of Mississippi, he
stated, carried 1.57 head of cattle on carpet grass, lespedeza
and Dallis grass pastures for 273 days in the year. Carpet
grass and lespedeza are native to North Florida, Mr. Bates
said.
The development agent expressed great interest in what
he described as the "wonderful opportunities" offered for
dairying and live stock raising in Columbia county.









Florida Review 9




Fruit



BLUEBERRIES, GRAPES AND PERSIMMONS, GRAPES AND PECANS MAKE A WONDERFUL
MONEY CROPS MONEY CROP COMBINATION FOR WEST
FLORIDA. SAYS NORRITS


Pensacola News.
Col. Harry Darlington, of Tampa and Philadelphia, who
has spent several weeks in Pensacola, looking over the
ground with a view to possible identification with this
section, is of the opinion that the three outstanding fruit
cops of West Florida are blueberries, Japanese persim-
mons and grapes. Col. Darlington is an advocate for the
Satsuma and the pecan, but he places the first three named
money crops first.
"West Florida farmers could sell all the Japanese per-
simmons they could raise to the northern market," said
Mr. Darlington. "I understand the fruit grows well here.
and it is not difficult to raise. The blueberry is the leaO-
ing money crop, to my mind, however, then the grape, then
the satsuma.
"Of course, I am not stating this as a fact. It is merely
an opinion gained after some days of study of conditions
in this section; of soil, climate and transportation facilities.
"The demand for the West Florida blueberry will not
be met for years to come. These will sell by the train-
load, in my opinion. As I understand, the first trainload
of blueberries was shipped from'West Florida a few days
ago and the first car load shipments of grapes will go for-
ward very shortly.
"To my mind, the only way that the back country of
Pensacola will ever be built up will be through quantity
production. One of the first things necessary to this is
organization. The mlan who plants blueberries, or grapes
or sntsumns, must either be so financed that he can grow
these fruits on a large scale, or else these must be made
through group shipments, along co-operative lines.
"For instance, a man with a small acreage who wants
to try out these fruits might buy next to a man with the
experience and the time to cultivate his own crops and
take over the development of the area adjoining. This
could be worked out, it seems to me, so that many who
have not the time to give to farming might get good returns
on investment in fruit-growing.
"I have had experience of many years growing peaches
and apples in Pennsylvania and Delaware, and the same
principles that are applied to these, I think, must lie applied
to the growing of fruit in West Florida.
"On a 200-acre orchard in Delaware we have cleared from
$24,000 to $30,000 the past season. I think the returns of
West Florida fruit should be as good, if not better than
this.
"But to make money on fruit anywhere, it takes quantity
production. The opportunities are greater here than else-
where because you have the early market and the quick
haul.
"But I think the fact must be borne in mind that if West
Florida is to induce settlers that are worth while to come
here and build up the soil, some provision must be made
for those prospective farmers.
"Clear the land, build small homes; and give reasonable
extension of time to pay for the improvements.
"West Florida offers many opportunities. Pensacola
will become a great city. Nothing can prevent this, with
the Frisco System making this port its gulf terminal.
Eventually Pensacola will be a gateway of the rich Missis-
sippi Valley Section, and will become one of the industrial
sections of the country.


Milton Gazette.
"Grapes are the coming money crop of Florida," accord-
ing to H. W. Norris of Indiana, who, with a number of
associates, has made large investments in Santa Rosa
County, the company having purchased 960 acres near
Milton, 140 acres of which have already been cleared and
planted to satsumas and pecans.
"I am interested in satsumas," said Mr. Norris, "but to
my mind the great possibilities of West Florida lie in
grapes and satsumas. In a few years I expect to see twenty-
five carloads of grapes per day moving from Milton alone,
to the northern markets. When you consider the prices
that grapes now bring, it is easy to see why I put grapes
ahead of any other crop.
"To give you an idea, before prohibition the country
along the Great Lakes, to a width of ten miles, extending
from Sandusky, Ohio, to Buffalo, N. Y., was planted in vine-
yards, that were not netting the growers a living. I passed
through that country to find the properties run down and
representing a money failure. Pass through that same
country today, and you will find wealth and comfort. Those
same growers have coined money, for since prohibition
the grape has come into such general use that where
they brought from $7 to $10 per ton, they are now bringing
from $50 to $75 per ton.
"West Florida has every advantage over that section,
and also over California. Grapes mature at the north in
five years. Here they mature in the second year. I have
seen one-year-old vines loaded with grapes. The markets
can be reached from one month to six weeks earlier by
West Florida growers than by California, or the northern
growers.
"Plant acreage in West Florida to pecans and grapes
and any man ought to have a competency in a few years.
Pecans will net the growers $120 an acre. These trees
need very little attention. Plant grapes between, and 1
don't believe the two crops could be beaten for money-
makers.
"What crop in Indiana will bring a man such returns?
I don't know of any. The rainfall and soil, too, is in Flor-
ida's favor. In Indiana, after a heavy rain, a farmer cannot
work his crops for several days. In Florida after rain the
farmer goes right into his field and gets to work, for he
has not the same clay soil to contend with.
"Mr. Ouzoonian is an example of what can be done in
Santa Rosa County. He sold his California vineyards and
came to Florida last year, having a section of uncleared
land. Today he is moving watermelons by the carloads and
has some of the finest grapes I have ever seen.
"On one vine in the Ringling & White development 21
bunches of grapes were counted, and the bunches weighed
from three-quarters to one pound."

"This will mean a home market as well as the market
to the north. The people of West Florida should be pre-
paring to meet the changing conditions by developing their
lands in such a way as to induce the right kind of farmers
to settle here.
"With industries and farming fruit-growing going hand
in hand, this will become a great productive section of the
South."









10 Florida Review


DEMAND INCREASES FOR GADSDEN TRUCK TRUCK FARMING ON BIG SCALE THIS FALL
-PRODUCTION HEAVY SURE


South Florida Markets Are Opening Up-Prices Described
as Fair.

Gadsden County Times.
A slightly increasing demand for produce from south
Florida has featured the market for Gadsden county produce
this week, orders coming in larger volume while the price
remains practically the same. Large quantities of express
shipments are going forward daily of all the products of
the county, including beans, tomatoes, squash and okra. It
is said that there is a better demand for okra than at any
time in the history of the truck business in the county. No
great amount of this product is being shipped, but it is
larger than ever before.
Production continues heavy on all truck acreage in Gads-
den county and this in a way compensates for the lower
price that is being received. The demand from south Flor-
ida, usually very great at this season, has just started, and
in nothing like the usual volume. This gives a wider range
of markets, but the price, while slightly better this week.
is only fair.
The J. I. Reynolds Co. is seeking new outlets for Gadsden
county produce and is using the mails trying to get in touch
with small retail dealers who might be able to use small
quantities of the produce.
The Truck Growers' Association announces through its
manager that more than a thousand package shipments are
going forward each week and that the demand- seems to be
on the increase. Prices have advanced somewhat and Mr.
Harvey expects to ship more each week as the season pro-
gresses. This association announces that it expects a ship-
ment of Kentucky Wonder bean and Gooseneck squash seed
this week. Also another car lot of hampers is on the way
and should be here the early part of the week. The associa-
tion acts as the representative of the members in securing
seed and hampers.
It begins to look as if this is one of the most successful
truck seasons that Gadsden county has had in her history.
The price is not as high as it has been, still there is a fair
margin of profit for the growers and the plants are produc-
ing plentifully, all except the Irish potato crop, which suf-
fered from the effects of the early drought.

GROW PINEAPPLES

Farmers Near Here Find Selling Price Makes Profit.

Palmetto Beach Post.
Fort Pierce, July 17.-A revival of the pineapple industry
in St. Lucie and Martin counties is under way as a result
of excellent prices received for the crop this year. Despite
neglect of the fields during the last few years a total of
twenty-five carloads have been harvested and sold in North-
ern markets this season at prices netting the grower an
average of $3 per crate. It is estimated that thirty-five
growers in this district will receive a total of more than
$55,000 for the 1926 crop.
Prices in the Philadelphia market have ranged from $5.50
at the opening of the season, or about three weeks ago, to
$4.50 for a lot sold yesterday by F. C. Spadero & Co. of Fort
Pierce, who handled most of the local crop. More than 75
per cent of the crop has been harvested, according to F.
Scott Waters, prominent grower of Walton.
Additional acreage is being planted by a number of the
growers under favorable conditions of ample rainfall, and
warm weather. Old fields are being cared for after several


Everybody Seems to Be Planning on Truck Farming.

Okeechobee News.

One hears a great deal on the streets now about truck
farming in this county this fall and winter. Scores of people
are planning to put in crops of various kinds in all parts
of the county, and indications now point to the greatest
farming season this county has ever known.
It is a most healthy sign, and if half the acreage is
planted that is now planned, Okeechobee will be the largest
truck farm county in Florida next season. It will mean
prosperity. Down at Moore Haven, Pahokee, Canal Point,
Clewiston and other points on Lake Okeechobee, where the
people stuck to farming and did not "real estate" so much
the communities are in a most prosperous condition. The
banks at Pahokee and Moore Haven are bulging with
money, and the people of these farming communities are not
borrowing money, but have money of their own, earned from
the soil, and are in about the finest financial shape of any
communities in Florida.
Late farming seasons in the north, due to late cold
weather, means a shortage of vegetables for canning pur-
poses; it also probably means a very short Irish potato
crop, and this shortage should mean a rich profit on vegeta-
bles this fall for Florida truckers.
The News hopes that those who plant this fall to take
advantage of the vegetable shortage in the north, will not
go into big acreages on a large scale, but rather will plant
just what they can tend, and tend well. A small crop well
tended and well taken care of will result in greater profits
than large acreages poorly tended and which cannot be har-
vested, likely, for the lack of harvest hands.
The editor of the News is not much of a farmer, but he
suggests small acreages of strawberries, a little lettuce and
celery. The finest celery the writer ever saw was raised
last season on W. J. Conners' place on the lake front. There
is always a good market at good prices for this product,
even right here in Florida during the winter months. Larger
crops of beans, spuds, egg-plant and tomatoes should be
planted, but put in either strawberries, lettuce or celery on
a small scale. The Florida market will consume much of
what we can raise, and the truckers should organize a
transport of trucks to daily haul produce of the farm and
chickens to the Miami, Palm Beach, Tampa and St. Peters-
burg markets, thus insuring quick cash daily sales.
The future of this community looks very bright to us
when so many are planning to farm, for we believe that the
highest prices ever realized will be paid for all vegetables
from Florida that reach the markets early this fall and
winter.


years of neglect. Growers believe that with the coming of
water transportation and cheaper freight rates, Florida pine-
apples will again become an important crop. It is believed
that the Fort Pierce inlet will be opened in time to permit
the shipment of next season's output.
One of the largest growers in the district said today that
he believed no crop offered better opportunity for large
profits than pineapples, when scientifically grown. He re-
counted that the Jensen district formerly produced 1,200,000
crates per year, and predicted that the industry would be
revived. Rail competition with the Cuban crop and improper
methods of cultivation were blamed for the decline.









Florida Review 11


FLORIDA DEVELOPMENT IN 10 YEARS SEEN
AS ECLIPSING ALL PAST
R. Z. Adams Tells Kiwanis Club of Activity Now-Predicts
15,000,000 Increase In Population Within Next 15 Years.

Tampa Tribune.

Florida is destined to see greater development in the next
ten years than it has experienced in its history, R. Z. Adams,
director of public relations of the Florida Interurban Rapid
Transit railroad, told the Kiwanis Club at the Tampa Ter-
race Hotel recently.
More money is being expended in expansion of public util-
ities and other improvements now than during the height
of the real estate activity which promoted nation-wide inter-
est in the State, Mr. Adams declared.
"We hear much talk of the boom that has burst," said Mr.
Adams, "but little of the boom that is in progress now. The
one that is creating one of the most important States in the
Union.
BABSON'S FORECAST

"Roger Babson, recognized as the best informed statisti-
cian of the age, declares the State will gain 15,000,000 per-
sons in the next fifteen years. Each resident is said to have
the property of enhancing total real estate values by $1,500.
You can figure what the value of Florida real estate will
be in fifteen years from now by multiplying 15,000,000 by
$1,500."
Four prime factors-transportation, location, soil and cli-
mate-control the growth of a city, Mr. Adams stated.
Tampa, he said, possesses all of them.
"Tampa's location on the Atlantic ocean side of the Pan-
ama canal is identical with that of Los Angeles on the Pa-
cific coast," Mr. Adams declared. "Los Angeles' phenomenal
expansion was due primarily to the opening of the canal
and the development of its port. Every indication points
toward the same progress for Tampa.

TRANSPORTATION FACTOR

"A city blessed with a good harbor is not necessarily a
seaport. No city is a seaport until it has transportation
facilities that will answer every demand. With the entry of
the Illinois Central and other railroads into the West Coast
field, this section may prepare to witness a boom that will
make that just experienced seem trivial.
"As to soil, survey has shown that the best agricultural
lands in the State lie a few miles north of Tampa. Develop-
ment in a concerted manner will increase the production of
this territory to a great extent.
"No matter what the scoffers may say, there are only two
places in the country suitable for playing the year around-
one is Southern California and the other Florida. Florida
is within forty hours of about 90,000,000 persons, while five
days are required to reach the other playgrounds."
The speaker vtas introduced by Thomas C. Hammond, who
arranged the program for the meeting.


When you get a piece of this earth, KEEP it. It cannot
be stolen; doesn't rust; you are your own board of direc-
tors; unlike watered stocks, there is only just SO MUCH
of it, and it goes up in price.
The Indians sold Manhattan Island for $24. The land
in Central Park alone is now worth a thousand millions.
-Arthur Brisbane.


AN EXAMPLE FOR FLORIDA

St. Augustine Record.

Florida people are, and have been making all possible
efforts to provide such facilities and accommodations as will
induce more and more people to come to this State during
the winter season, which gradually has been lengthening,
visitors coming earlier and staying later than formerly-
perhaps because they find here all the attractions and the
accommodations they desire, and such a variety of enter-
tainment as to make them entirely contented for months at
a time.
There are only a few months in the year in which Florida
is left almost exclusively to its own people. The word "al-
most" is used because, and as a matter of fact, more and
more people are finding that Florida is a very delightful and
healthful State in which to spend the summer season, or
some portion thereof. Then why not make greater efforts
to interest more people in summer-time Florida?
The New Orleans Times-Picayune says that "we all know
in a general way that the Florida fever of last year must
be affecting the tourist trade to California," and that "now
the fact is demonstrated by the annual report of the South-
ern Pacific Company, which shows the passenger traffic for
the winter was reduced by a net total of a million dollars."
The New Orleans newspaper then goes on to say:
"The actual reduction on the Pacific lines was two and a
half millions, due to the absence of tourists attracted by the
Florida boom, but a million and a half dollars were caught
back by an increase in summer traffic, and a growth of
travel due to conventions and local celebrations in Califor-
nia, which were especially numerous during the period. The
net decrease of the company's income for the year, including
freight as well as passenger business, was a little over two
and a half millions, but the slackening of the Florida drive
is expected to see a revival of Western business that will do
much to offset last year's troubles."
Here is at least a suggestion that Florida has a splendid
opportunity to increase its summer business by having here
more visitors, many, if not all of whom will be surprised
with what Florida has to offer "in the good old summer
time"--dry and health-giving climate, delightfully cool
nights, together with the pleasures and benefits of ocean
and gulf and lake-Florida beaches being among the most
nearly perfect in the world.
Of course, it would be possible to string out a great num-
ber of features that make for comfort and health and pleas-
ure in the summer season. They comprise an asset that as
yet has not been developed sufficiently. Perhaps what is
suggested by California may be put to good use in Florida,
and without in the least hurting the Pacific Coast state,
there being more millions of people in the United States
than can be accommodated in Florida and California com-
bined.-Times-Union.

FIRST CARLOAD OF OKEECHOBEE SHEEP
Everglades News.

We are informed by County Agent Sherard that the first
carload of sheep raised in Okeechobee county is now ready
for market. The sheep were raised on the Dixie cattle
ranch near this city.
The Dixie Ranch has also put land in shape for 23 acres
of truck this fall, besides having planted several varieties
of forage grasses for its stock cattle to graze upon. A large
number of high class beef cattle stock have been lately
added to the range of this ranch.









12 Florida Review


SEE HUGE INFLUX OF TOURISTS TO STATE MALLORY LINE REPORTS 1926 AS BEST YEAR


Twenty-Two Excursion Trains Will Bring Many Here Dur-
ing Next Six Weeks.

Palm Beach Post.

Thousands of tourists are expected to visit West Palm
Beach and other Florida cities during the balance of this
month and through August, it was announced yesterday by
railroad officials, who stated that twenty-two excursions
will be operated during the period through the Southeastern
Passenger Association.
Tickets are to be sold at greatly reduced rates and will be
good for from eight to fifteen days, depending upon the dis-
tance from the starting point to the Florida designation.
The tourists coming to West Palm Beach and this vicinity
of southern Florida will have a ten-day stop-over privilege.
These excursions, it was pointed out, are not in any way
connected with the homeseekers' rates which are effective
twice a month and which require the movement of parties
of five persons or more. All tickets sold to points in the
State south of Jacksonville are good for stop-overs between
Jacksonville and the destination while traveling in either
direction.
It will be possible to visit West Palm Beach and this sec-
tion of Florida over all of the twenty-two excursions and
people will come from the far west and the cities along the
Mississippi river.


SUMMER TRAFFIC FROM NORTH SHOWS
INCREASE

Larger Percentage of Traffic Coming from Western
Gateways.

Davenport Times.

Orlando.-Travel into Florida from all parts of the coun-
try has increased considerably this year over that of the
same period of last year, according to information received
by Paul O. Meredith, executive secretary of the Florida As-
sociation of Real Estate Board.
Questionnaires were sent out some time ago by Mr. Mer-
edith to officials of various railroads running into Florida
cities and he reports in nearly every instance the carriers
announced their service and receipts have increased because
of the larger demand for railroad transportation.
The purpose of obtaining this information, according to
the real estate board official, was to determine as nearly as
possible the traffic situation on Northern railroads with
regard to Florida, and to discover if possible the number of
reservations from Northern points to Florida.
Rail officials were unable to give information more than
a week in advance, explaining that large numbers of trav-
elers do not make their reservations for more than two
weeks ahead of time.
The general report, however, Mr. Meredith says, shows an
increase of travel during this period of the year over the
corresponding time of 1925.
In response to his questionnaire, V. L. Estes, divisional
passenger agent of the Southern Ralway, with headquarters
in Jacksonville, said an increase of 25 per cent in passenger
traffic had been noted already this summer through Cincin-
nati. Kansas City, and St. Louis gateway. He also reported
a large amount of traffic into Florida is expected by his road
during the remainder of the summer.


Florida Business Far Above 1925, Is Assertion.

Tampa Times.

Florida business of the Mallory Line for 1926 far exceeds
that of 1925 or previous years, declared W. P. Levis, vice-
president of the Clyde and Mallory lines, who is visiting
in Tampa.
Mr. Levis is scheduled to return to New York tonight after
a two weeks' tour of the South, during which time he has
studied the various terminals and shipping activities of his
organization.
"Shipping is the barometer of industry," added Mr. Levis.
"When there is a steady flow of traffic and passengers into
a city, it is indicative of a healthy state of affairs. Tampa
enjoys just such a steady flow at this time."
To provide for the increased volume of business here, the
Mallory Line entered on a program of expansion last No-
vember, said Mr. Levis. Terminals were enlarged and ap-
pointments improved. A battery of eleven electric trucks
was installed on the docks, which makes for greater effi-
ciency in handling freight.


FLORIDA

Hardee County Herald.

The things that make Florida are eternal-the sea, the
sky, the sun, the gulf stream, the fruits and flowers, the
fertility of the soil. Profiting by the example of Southern
California, Florida is turning to industry. There is no
longer talk of cutting the back country up into building lots.
Instead great dairy interests are coming in there. Last win-
ter some of Florida's milk came from as far away as Wis-
consin. Florida soon will be producing everything that can
be produced in the State. Once you have got a population,
you also have human necessity, and human necessity is the
father of industry. No, there is nothing the matter with
the United States, and there is nothing the matter with
Florida.-James M. Cox, in Dayton (Ohio) News.


It is only within a comparatively short time that the
greatest agricultural value of Florida land has been really
discovered. This value is the possibility of growing every
kind of garden produce at a season of the year when no
other part of the United States is producing green vegeta-
bles, and so getting the top prices in the great markets of
the North. It is quite probable that the great agricultural
development of Florida will come about much as the great
residential and resort development of the State has been
brought about, through the development of large agricul-
tural tracts, involving the investment of considerable capital,
and their resale to the small farmer or grower under condi-
tions which insure him the best chance of success.-John H.
Perry, in Forbes Magazine.


Representatives of the Seaboard Air Line said their car-
rier is noting an unusual increase in traffic through the
agency home-seekers' excursions.
G. Z. Phillips, assistant manager of the passenger traffic
division of the road, said in his letter to Secretary Meredith
that the Seaboard Air Line is bringing large numbers of
people into Florida through this medium. The same is true
of the Atlantic Coast Line.









Florida Review


FLORIDA'S WATER WORTH MORE THAN
CALIFORNIA'S OIL
W. E. Sexton Home from Coast with Better Opinion of
This State-Tells About Trip-Describes Conditions as
He Found Them in the Golden West.

Florida's abundance of water is of more value than all
the oil wells of California, in the opinion of W. E. Sexton.
who has just returned from a trip to the Pacific Coast.
While in California Mr. Sexton made a careful study of
conditions and he returned home better satisfied than ever
liefore to be a resident of Florida. He gave an interesting
description of his trip yesterday afternoon to members of
his various organizations and a number of friends at a gath-
ering in the offices of the Vero Realty Company.
The appearance of the citrus groves in California were a
distinct disappointment to him, Mr. Sexton said. The leaves
are small and do not possess the luster of those to be seen in
the citrus groves of this State, he told his hearers.
"The absolute need of water is apparent everywhere, and
the companies supplying the water have gone to great ex-
tremes in providing means for irrigating the groves and
garden areas," he said. "The cost of fertilizing citrus trees
requires $100 worth of fertilizer per acre per year. The
price for water does not include the cost of maintaining the
ditches and by-ways through the groves.
"Along with fruit and vegetable growing the farmers also
maintain dairy cows on the farms. The cattle are kept in
small lots entirely devoid of any green vegetation and all
the feed must be hauled to them. Although they raise the
best milk-producing breeds the average yield of milk rarely
exceeds two and one-half gallons per day.

TREES LOOK ARTIFICIAL
"The appearance of the palm trees gives an impression of
their being artificial and lacked the beauty even of our own
cabbage palms. I became interested in a small planting of
avocados, and learned that it required eighteen months to
grow a crop there in comparison with a crop in nine months
in Florida.
"I was induced to visit the Catiline islands to see the
largest hotel on one floor in the world. When I got there I
found it to be a tourist camp of great extent, but it would
not pass for a hotel in Florida.
"I met some people who possessed strange ideas about
Florida. One man declared that the highest point in Florida
is only thirty feet abore sea-level. I told him he was mis-
taken, and he might as truthfully tell the next man that the
highest point is only three feet above the sea.
"The Sequoia National Park interested me very much
because of the magnitude of the trees. One tree, thirty-six
feet in diameter, is said to be 3,500 years old at least. There
are immense forests of these huge trees in the national park.
I brought home a few seeds to see if they will grow here.
The man I got them from took me out to see some young
trees in the nursery. The trees were about five to six feet
tall and were 150 years old.
"Los Angeles much resembles the larger cities like Chi-
cago, St. Louis and other places because of the tall buildings
in the downtown districts. There are more Mexicans living
in Los Angeles than in any other city in the world, except-
ing the city of Mexico.
' "The beaches are not nearly so attractive as the beaches
to be found almost anywhere down the east coast of Florida.
Many days the weather in midsummer is too cold to enjoy
a dip in the ocean.
"The prices of food in California are very low in compari-
son with prices anywhere east of the Rocky Mountains. The


Thompson, Pa., July 20, 1926.
The Florida Review, Tallahassee, Fla.,
Gentlemen:
I received the two copies of the Florida Review and I
want to thank you for same.
In looking this over I do not find there are any subscrip-
tion rates printed in the issues sent me, and -I am writing
to know if these pamphlets are being printed for advertising
purposes and are being sent to Northern people with the
intent of getting them interested in Florida (it does not

seem that such expense would be considered). However, if
such is the case, I want to say that I have two hundred or
three hundred parties that I want these papers to reach
and be read by.
I am at the present time a citizen of Florida and live at
Hialeah just next to Miami. but I have been in the North
most of my life as a business man dealing with the agricul-
turist, and I am interested in them and in their welfare and
success, and I feel that all good young men-middle age as
well-that we can get into Florida we will be doing a double
act of kindness-it will help the man, and it will'also help
the State as well.
I want to say that I feel that this pamphlet is a WON-
DER-and I have read many things on successful farming
in the papers and other literature, and I can say that I feel
that you have not exaggerated in any sense of the word.
I shall be glad to hear from you by return letter and tell
me all that you plan to have this periodical accomplish.
Very truly yours,
C. C. WILMARTH.
Thompson, Pa., Susquehanna County.


Miami, Fla., July 17, 1926.
Department of Agriculture, Tallahassee, Fla.,
Gentlemen:
The Victory Oil Corporation is putting in a chain of fifty
oil and gas service stations in the Miami area, and later
will extend its activities to the northern boundary line of
Florida.
Within the next few months we will require the services
of about fifty men as managers of these stations, and if you
are in receipt of inquiries from those looking for such open-
ings we would be very glad to get such a list of names.
Thanking you for the courtesy of a prompt reply to this
request. I am.
Very truly yours,
W. M. EVANS,
For Victory Oil Corporation, P. O. Box 7842, Miami, Fla.

people I met out there are intensely interested in conditions
and the progress and developments in Florida and I expect
a great many visitors to this State from California next
season."
On the return trip Mr. Sexton visited Salt Lake City,
where he found the most intensive cultivation going on of
any place he had visited. Here, too, everything depends
upon irrigation. The lands outside the irrigated areas are
barren and very uninviting.
A trip to Pikes Peak afforded him an opportunity to
indulge in a game of snow-balling. Passing through the
states of Iowa, Illinois and Indiana he was struck with the
discouraging outlook the farmers in these states are con-
fronting this year.
Mr. Sexton went to California from Tulsa, Okla., after
attending the national convention of Real Estate Boards,
stopping at the Grand Canyon, the petrified forest and other
points of interest on the way.


13









14 Florida Review


FARMERS ALSO HAVE PROBLEMS
Difficulties Arise, Even in Productive Florida.

Florida Farmer.

The consumers of the United States are paying $200,000,000
for crops grown in Florida on less than 2,500,000 acres.
There are millions of acres just as good as these now in cul-
tivation that have never felt the plowshare. That is the
foundation for the prospective immigrant to consider in esti-
mating the possibilities of Florida from an agricultural
standpoint.
The main factor which will determine the success or fail-
ure of the immigrant to Florida is the ability of the man to
adapt himself to his new surroundings. He who thinks he
can come to Florida and lie in a hammock under the shade
of a palm and draw dividends from a grove or orange trees
which need no attention, except to gather the fruit is
doomed ,to disillusionment. He who thinks he can cultivate
as many acres here as in the North and get the truck crop
yields and profits from these acres is also waiting to have
his anticipations badly shocked.

DENMARK'S FARM PLAN

It is a good American habit to assume that one can do
whatever others have done. But it is not always that the
novice can use the skill and is willing to pay the price of
the new venture. The thousands of instances of fortunes
made in Florida in truck farming and fruit-growing often
stimulate the inexperienced to plunge and lose. The govern-
ment of Denmark puts up nine dollars to the farmer's one to
help him buy a farm. But no one is eligible for this favor
who has not been on a farm for five years and shown some
degree of success. Professional men, aged and retired busi-
ness men, clerks, artisans, miners, etc., are apt to fail to
grasp what it means to operate a farm-large or small.
There is downright drudgery in any kind of farming.

PLANTING COSTS ARE HIGH

The cost of operation in fruit and truck farming is an
item that too often escapes the attention of the uninitiated
until it is too late. The possibility of a lean year due to
crop failure or to low price is also an important considera-
tion.
It is hard for the man who has been used to handling
large acreage of wheat and corn to realize the operating
expense per acre of a truck farm. An acre of celery will
cost five to six hundred dollars to plant, cultivate, fertilize.
spray, harvest and load a crop. It costs about six hundred
dollars per acre to equip the land with both irrigation and
drainage. There are instances where celery netted more
than $2,000 dollars per acre. It does not take many acres
to make one hand crop. Pepper has brought $2,000 an acre.
Carrots, tomatoes, lettuce, beans, etc., have equally good
records to their account.

COST OF TRUCK CROPS PER ACRE

It costs approximately as follows per acre to raise the
leading truck crops:
Green beans, $60 to $85; cabbage, $75 to $100; celery,
$400 to $600; lettuce. $125 to $175; tomatoes, $75 to $125:
cucumbers, $75 to $100; watermelons. $50 to $75; green corn.
$18 to $25; Irish potatoes. $75 to $125; sweet potatoes, $30


to $50; pineapples. $450 first year and $100 per year there-
after.
* The cost per box on fruit is approximately as follows:
Oranges, f. o. b. $1.10; grapefruit, 85c to 90c. These citrus
fruits have yielded more than $2,000 per acre-rare. These
estimates do not include selling expenses.
Fertilizer is used in varying quantities by most Florida
farmers. The amount consumed last season was 356,663
tons, which were used on about two million acres-leaving
half a million not fertilized.
The value of production per acre on leading truck crops
last year was near $300.
Men have cleared $50,000 on one crop of Irish potatoes of
a hundred acres. Other acres of equal proportional yield
when prices were good. The 1926 crop had an average yield
of 35 bushels per acre and an average price of $8 per barrel.
No one can guarantee this another year.

THREE GENERAL CROPS

There are three crops that can be grown in every county
in the State; corn, sugar cane, sweet potatoes. They are
staple and reliable. There are other phenomenal yields or
prices as in certain other crops, but they are as reliable as
any crops generally grown.
Florida has so many specialties that are capable of devel-
oping that he who wants to work at a hobby has an ample
field in which to operate. Too many Florida farmers do not
raise what they consume. They are prone to have a money
crop and buy everything else with the returns from this one
specialty. Frugality, industry, farm management, knowl-
edge of soils and of markets all play their part in farming.



DON'T FEED SLACKER COWS

Two factors determine whether or not a dairy cow or a
dairy herd is profitable, according to Professor J. M. Scott.
of the Florida Experiment Station. These factors are: Cost
of feed consumed, and value of milk produced. Nothing else
has the same importance as either of these factors.
Without knowing what these factors are, the dairyman
cannot tell what his profits or losses will be. With this infor-
mation, however, he can tell whether or not the herd is pay-
ing; and. if he cares to figure with the individual cow, the
same information concerning her can be determined.
Such information makes it possible to weed out slackers,
or cows that do not produce enough to pay for their keep.
Ordinarily, the dairyman who buys all his feed will find
that the cost of the feed eaten during the year by one cow
will just about equal the value of 350 gallons of milk. If.
then, each cow in the herd is to return a profit. it is evident
that each one must produce considerably more than 350
gallons during the year.
At present the average dairy cow of Florida produces less
than 300 gallons of milk annually. This low yield is due to
several causes: The average cow is of no particular breed.
just a plain cow; her ancestors were never heavy, persistent
milkers; she has not been developed along dairy lines.
To obtain good, heavy, persistent milkers, we must breed
and select animals for that purpose. Feeding, of course, has
its effects upon the milk flow, but feed alone cannot change
the individuality of the cow.









Florida Review 15


Industrial News


FLORIDA MANUFACTURING POSSIBILITIES

Central Florida Times.

Industrial Florida is coming into its own and its vast pos-
sibilities are rapidly gaining recognition throughout the
country. So much thought has been given in the past to
the many other things in which Florida excels, and which
make it a "good place in which to live," that we have been
prone to overlook to a certain extent the progress being
made industrially, and the possibilities for future industrial
expansion. In a recent issue of the Manufacturers Record,
under the caption, "Tampa's Industrial Growth Illustrates
Manufacturing Possibilities in Florida," attention is called
to this phase of Florida's growth. It says:
"Tampa's 500 or more manufacturing establishments,
which have a'payroll of $1,000,000 a week, attest the grow-
ing importance of Florida's industrial developments. It was
but a few years ago that Tampa could boast of only two
important industries-cigar-making and fertilizer manufac-
turing. These industries have continued to expand; the
manufacture of cigars, for instance, which embraces 150
factories, reached a production of nearly half a billion
cigars in 1925, but in addition to them there is a wide va-
riety of industries now being developed in that city. And
thus Tampa is proving that Florida can become a great
industrial center."
Not only is marked progress being made in the industrial
circles of Tampa, but throughout the State new enterprises
of various kinds are being launched and those already estab-
lished are increasing their capacity for production. Flor-
ida's annual income from her factories is estimated at
$150,000,000, and as yet her industrial expansion is still in
its infancy. To the above figures, $85,000.000 is added yearly
from her farms, 40,000,000 from saw mills, $20,000,000 from
her naval stores, $15,000,000 from her fisheries, and $16,000,-
000 from her minerals. All of this in addition to an estimated
$450,000,000 from out-of-state investors and $125,000,000
from tourists who come yearly seeking the many pleasures
to be derived from her wonderful climate and the many
other things with which she is endowed by a benevolent
nature.
In discussing the many and varied natural resources of
Florida, L. M. Rhodes, commissioner of the Bureau of Mar-
keting, says in part:
"Marketing being the exchange of anything from seller
to buyer, Florida has many natural resources, sources of
great value to the State. There are, in round numbers,
35,000,000 acres of land in Florida divided into more than
100 varieties of soils on which are grown more than 200
different varieties of crops, of which 80 are grown commer-
cially. Basing calculation on a minimum of $70 an acre
profit on cultivated lands for crops, live stock and dairy
products, it would not be unreasonable to look forward to
the time when Florida will put into cultivation more than
10,000,000 acres of land and collect annually $500,000,000 to
$1,000,000,000.
"The 3,000,000 acres of water within boundaries of Florida
with the 8,395 miles of inland water front and 1,105 miles
of straight seacoast is a colossal asset to the State and the
resources are boundless.
"Food supply from the Florida waters is considered limit-


INDUSTRIAL FLORIDA
Hialeah Herald.

The progress of industry, commerce, shipping and indeed,
of civilization itself, throughout the twentieth century, has
been marked by the advance of electrical knowledge and its
utilization. So rapidly and to such an extent is the electri-
fication of Florida extending throughout the State, that it
is not difficult to visualize the tremendous expansion of
industry, commerce and trade which must follow.
Climatic conditions here permit of uninterrupted work
the year round, under conditions which approach the ideal.
Shipping possibilities are limited only to the development
of the wonderful port facilities and inland waterways. Cap-
ital is interested and enthusiastic in the development of

Florida's vast resources, and efficient electrification such as
the Florida Power and Light Company is equipped to pro-
vide, will play an important role in this big movement.


SOUTHERN DETAIL COMPANY
908 North Monroe Street

Albany, Ga.

Department of Agriculture,
Tallahassee, Fla.,
Sirs:
We will consider a Florida city as a possible location for
the manufacture of certain fancy products from surplus
or low grade fruits. This business was originally planned'
for Albany but we are beginning to think the natural ad-
vantages here might be offset by others there.
One of our stipulations is that there shall be local cap-
ital subscribed to the amount of $10,000 of which $3,000
shall be available at once and the balance by March 1, 1927.
Will you kindly broadcast this information to localities
where a wide variety of fruit is available, asking them to
indicate what support may be expected when we demon-
strate a sound proposition.
J. Edw. MacAdams.


less, pointing to the 600 varieties of fish found in them and
the twelve months' annual consumption of foods from the
waters and the shipment of $15,000,000 worth of products.
"Our coquina, shell, clay, lime, gravel and sand beds are
almost unlimited and when combined with the timber of the
State would be enough building material to construct 200
cities the size of Tampa and Jacksonville, affording homes
for 20,000,000 people.
"Forests of Florida have been and will be, if properly
protected, one of the most vital and profitable natural re-
sources of the State. They yield annually $50,000,000 to
$60,000,000 in lumber, ties, pulp, fruits, nuts, oils, dyes,
drugs, chemicals and naval stores.
"The phosphate beds, with 2,000,000,000 tons in reserve,
contributing annually 80 per cent of all the phosphate mined
in the United States, and the fullers earth, kaolin, chalks
and clays mined in the State yield annually $16,000,000.
"In five years the population and wealth of Florida will
astonish the world. None but the blind can fail to see its
enormous possibilities and none but the skeptic can fail to
recognize its marvelous future with its resources."









16 Florida Review


BIGGEST WINTER SEASON IN FLORIDA'S NO OPPOSITION TO FRISCO'S EXTENDING
HISTORY IS SEEN BY BANKERS AND LINE TO KIMBROUGH
"TnTPTT. MIElN


Hegira to Peninsula Has Already Started and Preparations
Are Being Made for Record Business-Jax Hotels 90 Per
Cent Filled.
Times-Union.

That Florida is now facing the most successful winter in
her climb to ascendancy is the consensus of opinion among
Southern bankers and hotel men as expressed recently by
leaders in both lines.
An extended tour through the North, East and mid-West,
according to H. W. Guirl, president of the Collateral Bond
and Mortgage Company of St. Petersburg, and an officer of
the Sessions Loan and Trust Company of Atlanta, has con-
vinced him that the travel to Florida in the fall of 1926 will
be heavier than in any year to date.
This tour, Mr. Guirl said, revealed that the people north
of Florida are beginning to realize that any real estate
recession that may have come to the State is an asset rather
than a liability to the tourist. They figure, he said, that
the smaller amount of Florida's propaganda current this
year will serve to reduce the crowds, and they realize that
hotel construction has kept pace with the growth of tourist
travel.
UNWITTING TRUMP
Taking the situation by and large, according to Mr. Guirl,
Florida has unwittingly played her hand better than she
could have done by a contemplated policy. To have adver-
tised as formerly would have meant a recurrence of the anti-
Florida propaganda; the scarcity of hotel accommodations,
the exaggeration of rates, and the general conditions of con-
gestion playing the leading parts. As conditions are, Mr.
Guirl says, people all over the North, East and mid-West are
preparing now to come to Florida next fall to enjoy the
attractions that have brought them heretofore, confident that
they will find ample room, reasonable rates, and the quiet
they anticipate in vacation tours.
Measuring success by genuine and not paper profits, Mr.
Guirl and a leading Georgia banker, who refused to allow
his name to be used in an interview, said the entire South-
east has passed the period of hectic gains, and is now on the
high road to immediate and permanent financial progress
hitherto unknown in the so-called fluctuating Southern
areas.
EXPECT BIG WINTER
E. E. Robinson, president of the Southeastern Hotels Com-
pany, owner and operator of seven large hotels in seven
important Southern cities, including the Aragon here, where
headquarters for the chain is maintained, and the Ponce de
Leon in Miami, said yesterday that he and his associates
are preparing for one of the heaviest travel winters in their
experience, after concluding a spring and early summer
that compares favorably with the high mark of Southeastern
travel.
Carling L. Dinkler, vice-president and general manager of
the Dinkler Hotels Company, operating in several Southern
cities, and building the new Hotel Carling here, said his
company expects the Carling and all other Jacksonville
hotels to be filled throughout the coming winter and fall,
even considering the enormous increase in rooms available
to be shown this fall over all others. The Carling will open
September 1, he said.

90 PER CENT FILLED
Local hotels yesterday, on a casual check-up, registered 90
per cent filled, with incoming guests increasing daily and


Failure of Objection to Application at Hearing in Aberdeen,
Miss.-Pensacola Entry Will Now Be Made-Work Upon
Terminals and Trackage to Go Ahead Fast as Possible.

Times-Union.

Pensacola, July 20.(AP.)--Failure of opposition to de-
velop at the Columbus (Miss.) hearing on the Frisco's appli-
cation for permission to extend its line from Aberdeen,
Miss., to Kimbrough, Ala., caused lots of good feeling at
Pensacola, where it is considered that the last obstacle to
the proposed entry of the Frisco into Pensacola has been
thus removed. That the extension will be made without
loss of time has been declared in a statement by President
James Kurn, of the Frisco, who was questioned on the proL-
able early developments of his company in case the pro-
posed extension went unopposed.
At the present time the Frisco is making yeoman efforts
to get into and serve its gulf port outlet, which is Pensacola.
But it is a matter of common knowledge that the bulky
shipments which will come to gulf ports through functioning
of the Frisco at Pensacola will require more than a single
outlet, and very shortly, it is also generally understood,
additional outlets and arrangements for outlets, will be
sought.

ASSEMBLING EQUIPMENT

That the work on terminals and local trackage will go
ahead as rapidly as possible is another development which
now seems unquestioned. The Frisco equipment for track-
laying and dredging and heavy lifting, is being assembled
here. A crane capable of lifting fifty tons is one of the
articles of equipment already rushed to Pensacola. The
first work of the powerful crane, it is also announced, will
be that of raising sixteen submerged loaded coal cars which
have lain at the bottom of Pensacola Bay for the past six
years. This number was at the southern end of one of the
old Muscle Shoals, Birmingham & Pensacola piers on the
occasion of the steamship John Adams becoming unmanage-
able and crashing through the pier. This steamer came from
New Orleans and on arrival was reported to have been
without anchors.

TO LIFT OBSTRUCTION

In an endeavor to place the steamer in berth, the high
winds threw the big vessel over against the dock and the
wharf went down, carrying the sixteen loaded cars with the
ship. The propellers then snapped as the ship passed over
the pilings and this rendered the vessel helpless, in view of
the fact that anchors were missing. The cars have never
been disturbed, and the first work of the powerful crane will
be that of lifting this obstruction from the bottom of the
bay and thus start the work of dock improvements.
The Muscle Shoals, Birmingham & Pensacola Railroad
extends to Kimbrough, Ala., at the present time and the
road is being built to the Frisco standard, it is explained,
and will be ready for the big traffic once the Frisco gets
ready to operate into Pensacola.

check-outs on the decrease. This condition led to the predic-
tion in hotel quarters that the fall of 1926 will see an earlier
southward flow of tourists than has been the case except in
the sustained 1925 summer-winter season. That the stable
conditions recently established in the State will tend to
lengthen the "season" and to swell the volume of tourist
travel southward was also the consensus of hotel opinion.




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