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Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00005
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00005
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Main
        Page 1
        Page 2
        Page 3
        Page 4
    Climate
        Page 5
        Page 6
        Page 7
    Agriculture
        Page 8
    Fruit
        Page 9
        Page 10
        Page 11
        Page 12
    Timber
        Page 13
        Page 14
    Industrial news
        Page 15
        Page 16
Full Text











Jfloritba MRbieb

PUBLISHED SEMI-MONTHLY BY -

BUREAU OF IMMIGRATION, DEPARTMENT OF AGRICUL

TALLAHASSEE, FLORIDA

Vol. 1 August 2, 1926 No. 5


FLORIDA INCREASE LEADS ALL SOUTH IN
SAVINGS DEPOSITS
St. Augustine Record.
Figures compiled by the American Bankers' Association
and published in the July issue of the Trust Company of
Florida's Investment Review give the total savings deposits
in all United States banks on June 3, 1925, as $23,134,052,000,
an increase of 9 1-10 per cent over June 30, 1924.
For this period, savings deposits in Florida banks in-
creased 44 3-10 per cent. This percentage of increase gives
Florida first rank over all Southern States. Georgia is sec-
ond and Arkansas third, with increases of 34 and 22 per


cent respectively.
State-
Alabama ...............
Arkansas ..............
District of Columbia....
Florida ................
Georgia ...............
Kentucky ..............
Louisiana ..............
Maryland ..............
Mississippi .............
M issouri ...............
North Carolina .........
Oklahoma ..............
South Carolina .........
Tennessee ..............
Texas .................
Virginia ...............
West Virginia ..........


1924
$87,773,000
53,456,000
71,181,000
102,729,000
98,549,000
169,143,000
118,189,000
342,977,000
75,087,000
345,221,000
136,353,000
78,391,000
94,945,000
150,861,000
149,208,000
208,329,000
149,324,000


1925
$93,135,000
65,235,000
80,755,000
148,310,000
131,962,000
176,413,000
123,299,000
385,785,000
82,176,000
372,190,000
142,282,000
87,284,000
112,016,000
155,178,000
164,305,000
216,791,000
150,632,000


% In-
crease.
.061
.22
.134
.443
.34
.043
.043
.124
.094
.078
.044
.113
.179
.028
.101
.04
.008


FIRST SIX MONTHS' TOTALS OF NEW BUILD-
INGS IN THE STATE, $136,937,096
Pensacola News.
Jacksonville, July 8.-Fifty-eight cities and towns in the
State issued building permits aggregating $17,831,000 during
the month of June, according to reports to the Florida State
Chamber of Commerce.- This total, with the totals for other
months from only seventy-two points brings the aggregate
for the first six months of the year to $136,937,096.
Reports for June from fourteen points in the chamber's
list still are missing, and the chamber declared if they were
not received during the next day or two Florida again would
fail to gain credit for it in the national building surveys
which will be issued throughout the country about July 15.
More than $3,000,000 worth of construction authorized dur-
ing the months of May was not included in the national
reports issued in June because the statistics were delayed
in reaching the chamber or were not forwarded to it at all.
Points which have not yet reported their June permit fig-
ures to the chamber are: Avon Park, Boca Raton, Daven-
port, Dunellon, Frostproof, Gulfport, Key West, Live Oak,
New Smyrna, Panama City, Punta Gorda, Quincy, Talla-
hassee and Wildwood.


FARM EXODUS
Orlando Star.
According to a federal survey, the exodus from farm to
city continues. In a survey made by the agricultural de-
partment, it was found that in all of what are known as
agricultural states the decline in rural population continues
while the urban population is increasing.
If, however, men can make their bread and butter easier
in the city than on the farm, naturally they are going to
(do it. In the Middle States and the Northwest, farmers are
hanging on in the grim hope of something happening that
will get them out of the limbos. In the New England states,
where manufacturing is the leading industry, farmers leave
their homesteads to grow up in brush while they go to the
city and take a job that will render them a better compen-
sation. Last year nearly a million people left the farms for
the city. This is not a good showing for agricultural Amer-
ica. and unless conditions are so changed that agriculture
will be made profitable, this nation may rue the day it let
the vested interests of the East dominate the American field
of industry. Men who have the best interests of America
at heart are doing all in their power to correct existing
evils and get the tide turned toward the farm where it right-
fully belongs. Economic safety as well as protection against
the increase in criminality, both demand this.

HUGE OIL SHIPMENTS INTO PORT OF JAX
FOR CLYDE LINE
Florida Times-Union.
For the first six months of the present year more than
300,000 barrels of fuel oil have been imported through this
port on the account of the Clyde Steamship Company, H. G.
White, general agent of the line, stated yesterday.
Importation of this enormous amount of fuel oil has been
made necessary, according to Mr. White, by the fact that all
vessels of the Clyde Steamship Company serving this port
load their bunkers at the local Clyde fuel depot.
The location of the local fuel depot was characterized as
ideal by Mr. White, both from the standpoint of economy as
well as of convenience to their lines.
"Jacksonville as one of our major bunkering depots is
highly satisfactory from an economic standpoint inasmuch
as it does away with the long water or rail haul from the
fields of production to New fork," Mr. White said, "and its
geographical location makes it ideal because of the fact that
it can be utilized for the vessels engaged in the trade be-
tween points on the North Atlantic and South Florida and
Gulf ports."
The Clyde fuel depot is constantly undergoing improve-
ment and at present ranks second to none in operation on
the South Atlantic or Gulf.
The most recent cargo of fuel oil received at the local
depot was brought in one of the tankers, J. Oswald Boyd,
from Tampico, which was under charter for that particular
voyage for the sole account of the Clyde line.










2 Florida Review


VALUE IS $778,000,000

Ernest Amos, State Comptroller, Estimates Tax Roll for
1926 in Letter to Governor; Amount Needed for Revenue
Fund Will Approximate $6,275,663.40, Official Says.

Miami Herald. (By the Associated Press.)
Tallahassee, Fla., July 12.-The valuation on the tax roll
for the State of Florida for 1926 will be around $778,000,000.
Ernest Amos, comptroller, in a letter to Governor Martin,
stated that reports from tax assessors indicated.
A safe basis for estimating the collections, after the
County Commissioners had made possible reductions, would
be $750,000,000, the comptroller stated.
Mr. Amos' letter was sent to the governor, he explained,
as information upon which the executive might fix the State
millage, which the latter already has done. The governor
announced a reduction of from 10% to 7 mills, or approx-
miately 9 per cent, bringing the millage to its lowest mark
in ten years.
The amount needed from the revenue fund, the comp
troller stated, for 1926-27, would be $6,275,663.40, divided as
follows:
Buildings, $1,430,617.26, and other expenses, estimated at
$4,844,846.14.
The estimated receipts for the forthcoming period were
divided by the comptroller as follows:
Balance on hand June 30, 1926, $4,468,987.67.
Tax on the $750,000,000 at 1% mills, $1,687,500.
Less errors, insolvencies, land sales, 10 per cent, $168,750,
or $1,518,750.
Miscellaneous receipts, estimated, $1,735,887.47.
After deducting the buildings and other expenses, Mr.
Amos estimated that the balance on July 1, 1927, would be
$1,447,941.74.
"Expenditures for the State Board of Health for the past
year were $280,198.75," the comptroller wrote, with esti-
mated balance on hand June 30 of $140,000 in round num-
bers. Estimating that the expenditures for the coming year
will run around the same as for the past year, millage of
3.8 mill will produce it.
"The estimated need for pensions will be $1.500,000, which
is payable monthly. To furnish our requirements to meet
these payments continuously it is necessary that we have
a larger balance on hand than might be absolutely needed
if receipts were more uniform or more evenly distributed.
Therefore, I estimate it will take a millage of 2% mills to
meet our needs for this fund.
"Under the law it is within the power of the governor to
reduce the maximum amount of millage fixed by statute on
the following funds:
"General revenue, pension, State Board of Health, State
and Federal aid road, State prison, leaving the school tax of
1 mill fixed by the constitution, tick eradication and free
text books as fixed by law. This would give, according to
my estimate, a possible millage for the year 1926 as follows:
"General revenue, 1% mills; common schools, 1 mill; pen-
sion, 2% mills; State Board Health, % mill; State road, %
mill; State prison fund, % mill; tick eradication, % mill;
free school text books, % mill. Total 71/ mills."


Under good husbandry there would be no "marginal"
land; if it can't grow field crops, or furnish pasture, let it
grow tree crops.

One eternal triangle is commendable. It has for its ver-
tices the farmer, the banker, and the farm bureau in the
dairy community.


HOOVER SAYS STATE ATTRACTS THOUSANDS
Florida Responsible for Population Movement to South,
Says Secretary.

Palm Beach Post.
Washington, July 9.-In a general analysis of business
conditions over the country, Secretary Hoover, of the De-
partment of Commerce, declared today that the whole
South, and particularly Florida, is in the midst of an eco-
nomic renaissance, with the trend of migration towards the
Southern states rather than the West, which was the ten-
dency a few years ago.
Hoover's optimism over conditions in the South was ex-
pressed in his regular bi-weekly conference, with Washing-
ton correspondents. He professed to see a period of unusual
and sound business activity ahead for the Southern com-
monwealth during the next few years.
"Due to the rapid industrial development," Mr. Hoover
declared, "the trend of migation for some time to come will
be southward. There is always some migration West, owing
to the large amount of undeveloped land, but the tendency
is South. This is attributed to the development of water-
power, iron and steel, and cotton spinning.
"The migration to Florida in the last few years," he
added, "is the greatest human migration that has ever taken
place in a similar period in history, and the job of maintain-
ing the winter residents in Florida is no mean economic
factor in the South's development."
Mr. Hoover asserted that a considerable part of the Flor-
ida migration is permanent. He said that there are in prog-
ress in the State, based on surveys made by officials of the
department, important agricultural and industrial develop-
ments to keep the people busy.
While the business activity has been the feature of the
entire South's recent history, the commerce department head
declared that North Carolina has been the banner state in
the way of industrial development during the last fifteen
years.
Coming from the head of a department created for the
purpose of studying and watching national economic condi-
tions, Mr. Hoover's statement is designed to promote confi-
dence in Southern developments.


VALUES ARE MAN-MADE
C. W. Barron, in the Wall Street Journal.
"Values are not made by nature. They arise from the
labor of man. Nature-the sun and the soil-gives the op-
portunity. But man must produce. There is no value with-
out man and his labor.
"Nowhere is this better exemplified than in Florida's de-
velopment. The great seacoast line of Florida was without
value until man arrived and began to build. The greater
values have come where man has dug and dredged and
made the land. The old idea of taking a farm or acres and
splitting it up into lots, leaving the builders and landowners
to make any kind of town they pleased, has passed. Florida
represents a new era in land development and home build-
ing."


FARM VALUES OF STATE INCREASED SEVEN-
TEEN MILLION

Florida farm value Increased more than $17,000,000 dur-
ing the year ending January 31, 1925, according to final
estimates made by the Federal Department of Agriculture.
Farm values in 1924 were placed at $86,199,000 while the
figure for 1925 was placed at $103,550,000.









Florida Review 3


floriba 3ebieUo
Published Semi-Monthly by
Bureau of Immigration, Department of Agriculture
Tallahassee, Florida
Nathan Mayo...........................Commissioner of Agriculture
T. J. Brooks........ Director Bureau of Immigration
Phil S. Taylor.................................... Advertising Editor
Entered as second-class matter, June 25, 1926, at the Post Office
at Tallahassee, Fla., under the Act of June 6, 1920.
Will be mailed free to anyone upon request.
Vol. 1 August 2, 1926 No. 5

THE COUNTY AGENT
II.
In the preceding issue of the FLORIDA REVIEW we
had an editorial. on the County Agent, which was
largely devoted to a historical statement of farm
demonstration work in the United States beginning
with its inception in 1903.
We will now consider the work at close hand, with
special reference to its bearing upon the farming in-
dustry of Florida. We may, perhaps, gain a better
vision of the work of a County Agent by first consider-
ing the troubles which beset the man with whom the
agent works-the farmer himself.
Little as we may think of it, the farmer is faced
with more complications that puzzle, harass and de-
feat, than is any other man in any other calling.
First, he is confronted with Nature and with her
myriad laws: the seasons, with their fluctuations of
heat and cold, drought and flood; the hordes of in-
sect life, with their ravages of destruction; the subtle
working of all manner of plant diseases, as deadly
sometimes in their effects upon crops as cholera and
yellow fever are upon man.
Again, having faced the perils that Nature throws
around his work, the farmer must turn to face the
market master-with whom he must deal, to deter-
mine whether his year's labor ends in profit or loss.
It is one of the cruel ironies of the farmer's life that
through no fault of his own his biggest crop may
bring the smallest cash return, thus seemingly penal-
izing him because of his own intelligence and indus-
try. In short, to be master of his job and to win
success the farmer must, indeed, know a good deal
about a great many things. He should be an agrono-
mist, a horticulturist, a biologist, a chemist, an en-
tomologist, a pathologist, a meteorologist, a veter-
inarian, an engineer, a mechanic, a financier, an
advertiser, a salesman, a purchasing agent, an archi-
tect, a contractor, a builder. And in these latter
days a goodly number of Americans are even assert-
ing that he must play the role of politician, in order
to obtain from the Government certain favors long
since accorded other callings.
How do County Agents help farmers? First, we
would say they help them in planning systematic
crop rotation. Few farmers give much thought to
this, but upon it hinges the ultimate test of good
farming-the upbuilding and conservation of soil
fertility. No man is a good farmer, no matter how
big his crops, who robs his soil. A proper rotation will
not only prevent depletion of fertility but will in-
crease both fertility and production. Seed selection
comes next in importance. Like begets like, and it
is the job of the County Agent to help the farmer
get seed that will increase his yield. It is a matter
of record that in many counties the general average
yield .of corn, for instance, has been raised five to


fifteen bushels per acre, by the use of carefully
selected, well adapted seed.
The County Agent is also an authority on proper
fertilization. In Florida this is especially important,
since we use many thousands of tons of fertilizer
per year. In many instances the County Agent can
prove of inestimable value in the selection of the
proper fertilizer for a given crop. Methods of cul-
tivation may be vastly improved in practically every
one of our counties, and the County Agent can render
a distinct service in this field.
The matter of disease and insect control is a
problem which the average farmer cannot and will
not solve by himself. Here, again, we find the services
of County Agent of prime importance. Practically
every crop has its insect enemy and its peculiar dis-
eases, and the wide-awake County Agent can nearly
always lend prompt and effective aid in arresting
these troubles. We may cite as proof of this the
tremendous value to the citrus industry of Florida
of systematic spraying. It is not too much to state
that County Agents in the citrus belt have saved,
by reason of judicious spraying, hundreds of thous-
ands of dollars' worth of our citrus fruits.
In the matter of live stock improvements, the
County Agent may make out an extremely strong
case for his work. In practically every county where
such an agent has been employed long enough to
bear fruit, we will find that there has been distinct
improvement in the general run of live stock. This
good work is still going on. We may cite as one nm-
stance of this the recent purchase by the County
Agent of Madison County of three carloads of fine
Tennessee Jersey cattle. These young animals were
carefully selected and have been placed upon the
farms of Madison County where, within a few years,
they are going to greatly increase milk and butter
production among the farmers. Not only this, but
it is very probable that from this good start will
come a fine producing dairy industry in Madison
County. Not only does the County Agent help to
improve the live stock of a county, but he stands
as a vigilant guard against epidemics that may ex-
terminate the live stock in his territory. Just a dec-
ade or so ago it was not uncommon to see thousands
of hogs die of cholera in a single county. To-day,
with the County Agent on hand to detect the first
outbreak of this destructive disease, cholera is al-
most invariably prevented by vaccination.
Farmers owe much to County Agents for the
establishment of better business. Let us cite just one
instance of this: In Columbia County the County
Agent has for some time been operating a poultry
sales department. This unique organization has
functioned so well in the sale of chickens and eggs,
that it would be very difficult to convince a Columbia
County farmer that he has not had actual money
put into his pockets by the County Agent. Not only
has the agent succeeded at all times in disposing of
these products for his farmers, but he has held the
price always near the top. The natural result of
this good work has been the rapid improvement to
be noted in the poultry industry of Columbia County.
We might recite numberless instances in Florida
where county agents have helped farmers, but
space forbids. It is enough to say that the evidence
brought out by the records of many years is over-
whelmingly in favor of the County Agent as a most
helpful factor in his territory. It is difficult to point
out any system of County, State and Governmental
activity which has borne fruit more practical and
far-reaching in its results.










4 Florida Review


REX BEACH TO PLANT BULBS AT AVON PARK
AS FARM EXPERIMENT
Big Muck Tract Being Cleared for Opening Next Fall.
Author to Establish Headquarters in City to
Direct Operations.

Tampa Tribune.
Avon Park, July 3.-(Tribune News Service)-Paving the
way for actual colonization of his 540-acre tract of High-
lands muck lands, Rex Beach, the author, is here, accompa-
nied by Major E. A. Salisbury, trucker from California; the
major's associate, H. B. McDowell, and a Japanese truck
gardening expert, Paul Tasuki, from the Imperial Valley.
The ditching of this tract, involving the dredging of sev-
eral miles of small ditches, has been completed and a large
part has been cleared, the remainder of the work being
under way now.
The tract, which lies two miles east of the ctiy, is pro-
claimed by Major Salisbury to be as rich as any he has
seen, and he believes it is especially adaptable to the grow-
ing of bulbs. An investigation is to be undertaken at once
and Mr. Beach plans to have an experienced bulb grower
flom Holland look into the possibilities here.
This may lead to the establishment of an experiment gar-
den here by Hollanders for the growing of bulbs now grown
in The Netherlands and denied importation into the United
States.
Plans for an experiment truck garden to be operated by
three Japanese families are also under consideration. The
Japanese are known, according to Mr. Beach, as the most
versatile truckers in the world, and Mr. Beach plans to use
these three families here for the demonstration farm only.
He denied expressly rumors that he planned to colonize
the tract with Japanese, and also the rumor that fifty Jap-
anese would be brought in at once.
Mr. Beach expects to have 260 acres of his tract ready for
cultivation the coming fall and has reserved a suite of seven
rooms at the Jacaranda Hotel here for headquarters for his
operations this winter. His party is stopping at the Jaca-
randa now.

TEN ACRES SWEET POTATOES BRING $1,500.00
IN THE FIELD, OTHER ACREAGE BRINGS
AS MUCH OR MORE
Milton Gazette.
Little as one may realize it, the lowly sweet potato is
coming to be a real mortgage lifter in West Florida, or
would be if there were many mortgages to lift; as it is they
are paying for the Ford, buying Susie a new piano and im-
proving the farm.
As is well known, the sweet potato is one of the easiest
and least expensive crops raised, and yet, this crop is bring-
ing a hufidred and fifty dollars an acre or more in this sec-
tion of West Florida. Mr. M. C. Garrett, of Baker, twenty-
five miles east of Milton, was in town yesterday and stated
that he had just closed a deal for ten acres of sweet pota-
toes, in the field, just as they are, for $1,500 spot cash.
These potatoes were purchased from Mr. E. V. Terry, of
Holt, just across the Okaloosa county line. Mr. Garrett
states that he has also purchased a number of smaller tracts,
for which he has paid an equally attractive price. He is
handling the sweet potato business just as fruit buyers do
fruit, buying the crop as it is in the field, and harvesting it
himself, whenever it suits him to do so.
As stated above, the sweet potato is an easy crop grown,
the preparation of the soil requiring no more work than


corn or cotton. The cost of fertilizer is about $18 per acre,
while the plants will cost about $16 per acre if one buys
them, but can be grown for a good deal less. This crop
usually requires but one or two cultivations, and when sold
in the field, there is, of course, no harvesting expense at-
tached thereto. In addition to the handsome price received
for this crop as noted above, there is always enough potatoes
left in the ground to fatten several hogs, adding an addi-
tional sum to the receipts from this crop.
It is Mr. Garrett's opinion that sweet potatoes is a far
better money crop than cotton, blueberries, pears or in fact
any other crop being grown in West Florida, and judging by
the reports he makes on the matter, it would seem that he
is correct about it. At any rate it is a crop from which a
man can make a real profit at a very small cost.

5,000 CARS OF TRUCK SHIPPED BY STATE
Tampa Times.
Jacksonville, Fla., July 8.-Some more alibis are due from
those folks constitutionally opposed to admitting that Flor-
ida produces something other than sunburn, says the Florida
State Chamber of Commerce. It is up to them to explain
the "miracle" responsible for the shipment of nearly 5,000
solid cars of agricultural products this season from only one
point in south Florida-Palmetto.
Products of the soil shipped from this one Manatee county
town were valued at more than $6,000,000.

CAR WATSON WATERMELONS OVER FORTY
POUNDS AVERAGE

Shipped by P. B. Byrd of Drifton Wednesday-W. J.
Hatchett, of Nash, Sending Forward Two Cars of Thur-
mond Greys, of 35 Pounds Average.

Monticello News.
We believe that Jefferson county can raise the best water-
melons in the world.
Tuesday afternoon Mr. P. B. Bird of Drifton, was loading
a car of Tom Watson variety, which he claimed would go
over forty pounds average, and we believe that they would
average at least forty-two pounds. The carload will be just
about 800 melons, and of course, the Watson does not grow
as large as some other varieties. However, Mr. Bird is one
of our best melon growers, and no matter what variety he
.plants, his crop of melons will be at the top notch, and his
car Tuesday was the finest we have ever seen of this variety.
Mr. Bird loaded another car Wednesday for Thursday's
train and he will have about twelve cars more of this va-
riety. He also has a crop of Stone Mountains coming on for
the South Florida market in August.
MR. HATCHETT SHIPPING THURMOND GREYS
Mr. W. J. Hatchett, of Nash, was loading two cars of
Thurmond Greys, and they were beauties, at least thirty-five
pounds average for the car.
Mr. Hatchett is another one of our good farmers and a
brag melon grower. He is not content unless he can grow
the best no matter what the crop.

WAY TO FEED CHICKENS

Poultrymen at the College of Agriculture, University of
Illinois, have found that methods of feeding chickens may
vary, provided the ration meets certain essential require-
ments. Flocks may be fed on mashless rations, on all
mash and no scratch grain or on a combination of grain
and mash with good results, provided the minimum require-
ments with respect to each nutrient are furnished.










Florida Review 5



Climate


CLIMATE UNDERWRITES THE ENTIRE RANGE
OF HUMAN ACTIVITY AND ENJOYMENT
By Dr. H. W. HURT, in South
Climate-next to food-is Nature s greatest natural gift
to humanity. It weaves the meteorologically vari-colored
kinds of hours and days into the fabric of life. The range
of its harsh or kindly touch limits agriculture, helps or hin-
ders industry, and fixes the focus of conditions that make
for human health or comfort.
It is not something on which California and Florida have
any monopoly. Every place in the world has just as MUCH
climate as any other-twenty-four hours of it daily.
Places do vary widely, however, in the KIND of climate
they have. Weather is the most variable thing in the world.
Temperature is constantly in a pendulum process of swing-
ing to extremes.
This is also true of Florida. Every ten days or two weeks
temperature drops in that State even as it does in New
York. The sole difference, however, spells much for human
comfort and that difference is a small range of variation,
never going very high, never dropping very low-but still
providing the variations which stimulate.
Along the southeast coast, in the Miami-Holloywood-Ft.
Lauderdale area, the summer average (based on 30-year ob-
servations) is 79.9 degrees. This is the May to October in-
clusive period.
The winter figures (November to April) average 70.3 de-
grees.
In the year 1925 there were but twenty-five days in which
"seventy temperature" was not recorded some time during
the day. In that year there were two days when the mer-
cury rose above 90 degrees-92 on July 28 and 91 on Au-
gust 14.
In the period of greatest heat (86-88 degrees average) the
nights consistently showed 10 degrees cooler than the day
maximum. The days were in the eighties, the night were in
the seventies, and both alike were blessed with almost cease-
less breeze from the Atlantic and the Gulf stream. That
breeze was quiet only sixteen hours in 1924, and twenty-
eight hours in 1925.
The humidity of Southeast Florida is practically like that
of Los Angeles and Chicago.
It is neither too dry nor too moist. How nearly these
widely separated points are in humidity is revealed by the
following table:
New Los S. East
Chicago York Angeles Coast
Florida
Morning ................... 76% 74% 78% 78%
Noon ................... .. .... 58 52 66
Evening ................... 70 68 62 74
Extremes of Temperature
Highest Lowest
Cities- on Record on Record


Seattle ........................... 96
Portland (Ore.) ................... 102
Fresno ........................... 115
San Francisco .................... 101
Los Angeles ....................... 109
Helena ........................... 103
Salt Lake City .................... 102
Denver ........................... 105
Phoenix ................ ......... 117
Santa Fe ......................... 97
Bism ark .......................... 108


3
-2
17
20
28
-42
-20
-29
16
-13
-45


St. Paul .......................... 104 -41
Des Moines .................. .... 110 -30
St. Louis ............... ........ 107 22
Oklahoma City ................... 108 -17
Galveston ......................... 99 8
Detroit ........................... 104 24
Chicago .......................... 103 23
Indianapolis ...................... 106 25
Columbus ........................ 104 -20
Louisville ......................... 107 20
Nashville ......................... 104 13
Vicksburg ........................ 101 1
Montgomery ...................... 107 5
New Orleans ...................... 102 7
Portland (Me.) ................... 103 -21
Boston ........................... 104 -14
New York ........................ 102 13
Pittsburgh ........................ 103 20
Atlantic City ..................... 104 7
Washiigton ...................... 106 15
Lynchburg ........................ 105 7
Asheville ......................... 95 6
Charleston ........................ 104 7
Atlanta .......................... 100 8
Jacksonville ...................... 104 lo
Tampa ........................... 98 19
Miami-Hl ollywood .................. 96 27
It seems to have been designed for comfort. The hotter
days almost always bring their light showers to cool and
rerresh and "change the air."
The southeast coast of Florida enjoys some sixty inches
of rainfall yearly. It is scattered through every month.
The following rainfall in inches per month is based on aver-
ages of over thirty years: January, 2.73; February, 2.13;
March, 2.61; April, 3.33; May, 6.48; June, 7.13; July, 6.17;
August, 6.42; September, 8.72; October, 8.96; November,
2.84; December, 2.00. November to April inclusive is the
"dry" season, although in that season the rainfall closely
parallels Iowa's summer conditions. The "rainy" season' is
in the summer, May to October inclusive.
The Florida rains generally consist of "the Florida
shower"-a thirty-minute quick-action rain-then normal
sun and breeze at once. These occur every few days during
the summer season.
The industrial significance of Florida climate is just be-
coming known. All year working conditions--no heating
problem for factories-generous supply of sunshine, only
one day in 1925 entirely without it-breeze sweeping mainly
from the east and southeast to bear comfort to the worker
-nowers and birds and sea at hand, these are industrial
assets, as is the garden the worker may have upon his sacred
acre-his home.
Florida is indeed blessed in climate.
The extremes of temperature tabulated here for the
United States show that the southeast coast of Florida has
the lowest high temperature in summer and the highest low
temperatures in the winter.
Climate and health are closely related. Babson has
affirmed that moving to Florida in middle life would add
ten years on an average to that span. It is established that
the winter death rates in the United States are double those
of the summer.
Weakened constitutions do not seem to be able to resist
those rigorous winters. In pneumonia, Florida is at the low
point of all our states having deaths due to that cause.
(Continued on Page 16)










6 Florida Review


GLADES WEATHER
Everglades News.

Moore Haven

Record of meteorological observations taken by the under-
signed as a co-operative observer of the weather bureau of
the U. S. Department of Agriculture during the week end-


ing July 3, 1926:
Date-
27 ....................
28 ....................
29 ....................
30 ....................
1 ....................
2 ....................
3 ....................

Average ...............


High. Low. Rainfall.
88 69 0.42
85 71 0.70
89 70 0.08
88 70 3.48
89 69 0.10
89 69 0.23
86 69 1.85

87 69 Total.6.86
FRED FLANDERS.


Ritta

Record of meteorological observations taken by the under-
signed as a co-operative observer of the weather bureau of
the U. S. Department of Agriculture during the week end-


ing July 3, 1926:
Date-
27 .........


30 ....................
30 .......................
1 ....................
2 ................
3 . ............

Average ... . . .


High. Low.
88 70
84 70
88 70
89 69
89 69
87 68
86 68

87 69


Rainfall.
0.18
0.02
0.28
0.19
0.10
0.61
1.21

Total.2.59


D. W. BEARDSLEY,
Co-operative Observer.


Everglades Experiment Station

Temperature, rainfall and evaporation for the week end-
ing Saturday, July 3, 1926:


Date-
27 ..............
28 ..............
29 ..............
30 ..............
1 ..............
2 ..............
3 ..............


Temperature.
Max. Min.
93 68
90 70
85 70
90 67.
88 67
89 68
89 67


Rain-
fall.
0.00
0.41
0.18
0.08
0.90
0.09
2.45


Evapo-
ration.
0.285
0.151
0.091
0.152
0.174
0.139
0.155


GEO. E. TEDDER, Recorder.


Okeechobee

Record of meteorological observations taken by the under-
signed as a co-operative observer of the weather bureau of
the U. S. Department of Agriculture during the week end-
ing July 3, 1926:
Date- High. Low. Rainfall.
27 ................. 90 71 0.00
28 .................... 89 72 0.15
29 .................... 84 71 0.31
30 .................... 89 69 0.33


1 . ...............
2 ....................
3 ... ...... .........


69 1.92
70 0.00
72 0.04
SAM H. SHERARD,
Co-operative Observer.


Canal Point
Temperature and rainfall record at Canal Point, Florida,
for week ending July 4, 1926:


Date-
28 ........
29 ........
30 ........
1 ........
2 ........
3 .... ...
4 ........

Average ..


High. Low.
............ 85 70
............ 89 70
..... 87 68
........ 92 69
............ 90 70
............ 88 69
............ 89 70

............ 89 69


Rainfall.
0.23
0.86
0.18
0.08
0.68
0.31
0.35

Total. 2.69


Total rainfall since January 1 to July 4, 24.56 inches.
C. P. SHEFFIELD.

ADVERTISING FLORIDA
Tampa Times.
In our comment upon the proposal coming out of Miami
that Governor Martin call the Legislature together in ex-
traordinary session to appropriate $1,000,000 of the surplus
of the State treasury for the purpose of advertising Florida,
we took occasion to say that if this surplus was used for
supplying the needs of our educational institutions and
reducing State taxes more and better advertising would
accrue to Florida than could be purchased with the one
million dollars.
There were those who admitted the logic of this but con-
sidered that the process would be a slow one. We have
before us the strongest sort of proof not only that we were
correct in our diagnosis of the matter, but also that the
process is not at all a slow one.
On Wednesday, July 1, Governor Martin reduced the
State tax rate for this year by 29 per cent. The story of
that reduction was spread far and wide by the Associated
Press and, we presume, by other news agencies. On Thurs-
day, July 2, the Macon (Ga.) Telegraph carried the A. P.
account of it on its front page, top of column. It did more.
The Telegraph published that story under an eight-column
banner head, set in 60-point black face type, "Florida re-
duces State Tax Rate 29 Per Cent." The headline of the
Telegraph itself is only 48-point type. It did still more.
The first sub-head over this article was in 36-point black
face type. It said: "Development and Economy Lead to
Cut."
This particular advertising could not have been secured
for the entire $1,000,000 which it was proposed to appro-
priate for advertising purposes. It could not have been
secured for any price, without the Telegraph first having
been bought lock, stock and barrel. Had this been done
most of the advertising effect would have been lost, for it
would not have been a fair, impartial newspaper like the
Telegraph engaged in giving the news and presenting it
according to its value that made the publication, but an-
other case of Florida's blowing her own horn.
It can't be amiss to say that the Macon Telegraph is one
of the fairest and most unimpeachable papers in the coun-
try. Those who are familiar with it know that it can
neither be coerced nor purchased. That such a paper has
given this matter so much prominence emphasizes the im-
portance and meaning of it.
Florida has answered all her critics by this one thing.
Now that we have made a phenomenal tax rate reduction,
if we will follow it up with an outstanding appropriation
for our educational institutions we will get more advertis-
ing, and of a sort-as we said in our original comment on
the $1,000,000 suggestion-that we couldn't possibly buy,
even if we had many millions out of which to pay for it.









Florida Review 7


SHED A TEAR FOR FLORIDA
Miami Tribune.

For the benefit of any all who, following the hasty exodus
of the so-called "binder boys" from the Florida scene, be-
came alarmed over the possibility of this State's stagnation,
the Florida Digest has gathered a rather impressive amount
of testimony to the contrary. These testimonials include
unsolicited expressions of confidence from some of the na-
tion's most renowned and successful captains of industry.
Why need we tremble for the future, the Digest wants
to know, when such nationally prominent men have heralded
the passing of this speculation period "as the real begin-
ning of an era of prosperity and growth that will make
Florida a gigantic empire as strong as the rock of Gi-
braltar ?"
Why, indeed? Casting a jaundiced eye over the follow-
ing pronouncements, even the most confirmed pessimist is
bound to agree that where there is so much smoke, there
must be at least the semblance of a fire. Thus a few look
at the sunny peninsula:
Charles M. Schwab-"A solid foundation has been
laid here; this foundation must settle now before the
great superstructure is built."
Roger W. Babson-"Florida is growing at a greater
rate today than ever before in its history."
John W. O'Leary-"Florida has merely made rapid
strides toward catching up with the national proces-
sion; her great future is assured."
James I. Bush-"After a thorough inspection of Flor-
ida, which included all the major cities, I can unhesi-
tatingly say that there need be no misgivings as to the
stability of Florida."
Charles Donald Fox-"I claim that Florida is poten-
tially the greatest agricultural empire in the world."
J. B. Kenly-"Florida's continue growth and pros-
perity are guaranteed by its soil and climate and the
progressiveness of its people."
Richard H. Edmonds-"The end of wild and reckless
speculation 'in the real estate market is the best thing
that could have come about in Florida, and the prog-
ress and prosperity of Florida are only in their infancy
as compared with what is ahead."
There is more, much more of the same sort of testimony
from men who do not have to GUESS, but know whereof
they speak. Alarming, is it not, what little confidence the
people of other states have in the future of this one? It's
a wonder that every available dollar's worth of property
here held by such men is not liquidated forthwith and Flor-
ida left to die.

FOREST PROTECTION IS UP TO EVERYBODY
Perry Herald.
"Fire protection of cut-over lands will solve the refores-
tation problem," declares A. O. Osburn, prominent Wiscon-
sin lumberman. "Lands naturally restock themselves with
timber if fire is kept out. The crime against timber has
been the indifference of the public to the prevention and
suppression of forest fires."
All authorities now agree that the solution of the fire
problem is the real conservation issue, and next to it is the
problem of timber taxation, which forces early cutting and
makes re-growing unprofitable.

A pound of lye to 40 gallons of water is a cheap and
powerful disinfectant to use in the hog house and the hen
house.


AUTOMOBILE TRAFFIC IN FLORIDA
From Manufacturers Record.
For the five months ending May the record of automobile
tourists over the Jacksonville-St. Johns River bridge at
Jacksonville, Florida, showed 28,805 automobiles, carrying
113,593 passengers, were headed farther down the State, as
compared with 17,198 automobiles, with 62,615 passengers,
southbound for the similar period of 1925.
This total number of automobiles carrying out-of-state
licenses, of course, does not represent the entire automobile
tourist travel into Florida, and some of these cars have, no
doubt, made two or more trips from Jacksonville and nearby
points south into the State, but they nevertheless indicate
the enormous amount of automobile travel into Florida since
January 1.

Record of Tourist Cars and Passengers, Southbound, Over
Jacksonville-St. Johns River Bridge, Jacksonville, Fla.,
During the Month of Maly, 1926.
From- Cars. Passengers.
Alabama ........................ 94 363
Arizona ......................... 3 9
Arkansas ........................ 32 123
California ....................... 52 197
Colorado ........................ 15 59
Connecticut ...................... 58 238
Delaware ........................ 17 66
Georgia ......................... 275 1,042
Illinois .......................... 82 338
Indiana ......................... 25 97
Iow a ............................ 20 76
Kansas .......................... 20 81
Kentucky ....... .................. 79 309
Louisiana ................... .. 51 219
M aine ........................... 16 59
Maryland ........................ 55 220
Massachusetts ................... 78 298
Michigan ........................ 32 123
Minnesota ....................... 3 12
Mississippi ...................... 77 311
M issouri ........................ 56 227
Montana ........................ 8 30
Nebraska ........................ 31 123
Nevada .......................... 9 34
New Hampshire .................. 44 171
New Jersey ...................... 103 405
New York ....................... 188 709
North Carolina .................. 87 338
Ohio ............................ 109 437
Oklahoma .............. ........ 29 117
Oregon .......................... 7 31
Pennsylvania ................... 105 408
Rhode Island .................... 15 64
South Carolina .................. 149 585
South Dakota ................... 2 7
Tennessee ....................... 86 338
Texas ........................... 65 246
U tah ............................ 2 7
Vermont ......................... 5 19
Virginia ......................... 73 277
W ashington ..................... 1 4
West Virginia ................... 34 142
W isconsin ....................... 13 48
W yoming ........................ 4 18
Canada .......................... 11 30
District of Columbia .............. 66 277


Totals ........................ 2,386


9,332









8 Florida Review


Agriculture


SQUEEZING THE FARMER
DeLand Sun.
Commissioner Rhodes writes a graphic editorial in the
Exchange Bulletin of the Marketing Bureau. Read it, for
marketing-transportation-is the key to Florida farming
and Florida farming is the key to genuine Florida pros-
perity.
The commissioner goes on to show that there are over
thirty million people on the farms of this country and that
they place on the market each year from eight to nine billion
dollars' worth of farm products. He then goes on to show
how this same mass of necessities is multiple by four by
the time it reaches the consumer.
The thirty million farmers by hardest kind of work pro-
duce eight to nine billions of value-$280 a year-75c a day
each; while nineteen million people who come in as the
middle men take out of the same products before they reach
the last user nearly or quite twenty billions of dollars, or
an average of $1,078 each. In other words, the people who
produce our real wealth receive about-one-fourth of its ulti-
mate selling value, whereas those who simply handle it take
out and put into their own pockets 75 per cent of it.
One cannot wonder that the Western farmer is reaching
out for even a political panacea in his distress. His relief,
however, is economic. The present tariff has much to do
with it. There was a day when the protection of infant
industries in this country was justified-that necessity no
longer exists. Today the industrial communities thrive at
the expense of the farming sections. From the first of
July, 1921, to the same date 1925 there were nearly 2,500
bank failures. Most of these took place in the farming sec-
tions-few occurred in the industrial centers. If our pros-
perity and growing wealth is to go on thinking men must
give attention to the problem of distribution of farm prod-
ucts so that the farmer participates equitably in the pro-
ceeds. Not to do this is to enter a period of economic decay.
This is not a problem for the little politician who so fre-
quently represents us in matters which he himself but
dimly understands-it is OUR problem-NOW.

FARMING
Hollywood News.
Florida needs more farms and more farmers. With
28,000,000 acres of undeveloped land, the State should be-
come one of America's great farming centers. The Lake
City reporter has the following on scientific farming:
Breaking away from the, one-crop plan of farming
requires more scientific methods and longer seasons of
work. But it means getting farming on a business
basis. This does not necessitate making wheat, corn or
cotton secondary crops or to produce materially less of
these, but to build up sources of profit in other things.
Reduced acreage in the major cash crops often may lead
to increased yields by the use of more scientific methods.
Florida soil holds out some big opportunities to men and
women who understand scientific farming. Old methods
must be discarded, and everything that is new in land culti-
vation must be employed. The American farmer has long
worked under great disadvantages because he seemed to be
satisfied to eke out an existence. Men are learning that
from the soil great fortunes may be made. Just as they are
made in banking and other big business institutions-by
HARD WORK.


"FLORIDA DONS OVERALLS"
Times-Union.
This is the heading over an editorial article appearing in
the latest issue of Ford's Dearborn Independent, that, pre-
sumably, was inspired by an article that appeared on this
page of the Times-Union on June 23, under the heading:
-In Flannel Shirt and Overalls." The Independent makes
a direct'application to Florida, of the wearing of overalls,
saying:
Heartening news comes from Florida. The people are
turning from real estate to land. The plow is replacing
the subdivision stake. True prosperity depends not upon
inflation of land values but upon production. The
State is getting back into production. Florida took a
gallant step when she banished the "binder boys" and
other real estate sharpers from her borders. It stopped
soaring prices, but it restored the confidence of the
nation in Florida's good faith. And now the State goes
back to fundamentals. Instead of placing exorbitant
values on idle land, the people are extracting real values
from active land. The State has unique advantages,
not only as a resort place but as a producer of essen-
tials. r'lorida-in overalls-has a great future.
Well, let's accept the application made by the Dearborn
magazine-put on overalls, actually as well as figuratively,
and get right down to hard work, as many of us have been
doing for some time past and as more ought to be engaged,
for the greater good and the larger prosperity of Florida.
There s work enough for all, in Florida, and some of it
makes the wearing of overalls necessary, practical, at least.
So, let's get real busy and show all the world, the Dearborn
Independent included, that "Florida-in overalls-has a
great future."


SINGLE ACRE OF SWEETS BRING THE OWNER
i2t63.00, WITH PRODUCTION COST $50
Milton Gazette.
The best money yield that we have heard of from any
crop so far this season was that received by Mr. M. C. Gar-
ret, of Baker, for a single acre of sweet potatoes, which he
grew and harvested this summer. These potatoes were sold
on the early market and brought the owner the tidy sum of
$263 for a single acre. When it is taken into consideration
that the cost of producing this crop was less than $50, by
actual accounting, it will be seen that the returns were ex-
ceedingly attractive.
While the price received for this acre crop does not com-
pare with some of the fancy prices received for celery, beans
and a few other money crops of other sections, it should be
remembered that the actual cost of production is much less
than in the case of these crops, and that, while one man
can care for but a very few acres of those crops, it is pos-
sible for one man to handle from twenty-five to forty acres
of sweet optatoes, with but a small amount of additional
help at the planting and harvesting time.
We suggest that Santa Rosa farmers get together early
enough this fall and arrange to grow a definite acreage of
sweet potatoes, grow your own plants, and cut the expense
to the lowest possible minimum, and, judging by the results
noted above, there would seem to be little reason why there
should not be a bunch of prosperous farmers here next
summer.









Florida Review 9


Fruit


TO PUT UP 1,000,000 CANS OF GRAPEFRUIT

Capacity of Local Plant Will Be Increased a Third Before
Next Season-All Past Season's Output Sold England.
Payroll Will Be at Least $9,000 Monthly-To Keep Pace
With Supply.

Highland County Pilot.
One million cans, or more, of grapefruit will be the goal
for operation of the Hills Brothers plant here next season,
according to E. T. Butterbaugh, manager, who has com-
pleted plans for enlarging the plant and increasing the
capacity one-third. The work will be pushed through this
summer, and the plant will be ready to open in October.
Hills Brothers, one of the largest jobbing houses in the
world, shipped the entire output of the Avon Park plant
the past season to London, where the quality of the Florida
fruit was such that it had little competition from the South
African grapefruit, which has had the British market all to
itself before.
The plant will work approximately 125 persons through
the coming season with a pay-roll close to $9,000 per month.
The plant, which was built by the Avon Park Canning
Company, had a capacity of 35,000 cases per season, and
with the improvements being installed by Hills Brothers
who have leased it, will have a capacity of 48,000 cases.
The plant represents an investment of more than $75,000,
and is located between the Atlantic Coast Line and the Sea-
board Air Line railroads and adjoins the Pittsburgh-Florida
citrus packing plant. It is only 200 yards from the other
citrus exchange packing plant, affording exceptionally eco-
nomical handling of oversized fruit, which is used for can-
ning.
Mr. Butterbaugh says that his firm is more than pleased
with the Ridge section and that as the production here in-
creases, they undoubtedly will keep the canning plant
abreast of the times and be prepared to handle everything
that is offered.
"With a world-wide distribution such as our organization
has," he says, "we plan to keep building up the demand to
keep pace with the supply."

EXCHANGE TO BRAND SKINS OF ALL FRUIT
PACKED NEXT SEASON
Special Machinery to Be Installed for Purpose-Booklet
Issued to Growers Gives Full Data on Methods of Mar-
keting.

Tampa Tribune.
A booklet, dealing with marketing conditions and contain-
ing valuable information on the workings of the Florida
Citrus Exchange, has been distributed among the members
of the association. The brochure bears the title, "Efficient
Citrus Marketing."
The book is designed to stimulate the membership cam-
paign recently started and to aid the members of the ex-
change in marketing their products. "Pooling protection,"
a system of the exchange, is explained in the booklet and
methods of returning cash to the grower are also gone into
at great length.
Packing and handling profits, records of sales, and hints
as to the handling of other crops and what prices are re-
ceived for fruit, are given.


REFUNDS ARE OBTAINED.

Growers who cannot wait until their fruit is sold and
receipts are forthcoming can avail themselves of the Grow-
ers' Loan and Guarantee Company, a subsidiary of the ex-
change, the book let says. The grower is also protected by
the traffic department of the exchange, which up to May 1
collected from the railroads and returned to exchange grow-
ers $935,796.77 excess charges.
Next season, the booklet points out, all citrus marketed
by the exchange will be branded "Sealdsweet" on the skin.
Machinery of the latest design will be installed for this pur-
pose in every exchange house. The name "Sealdsweet" has
been extensively advertised the last ten years and is known
to millions of orange users, the booket sets forth.
In more than 140 of the principal markets in the country,
the exchange has sales representatives who personally cover
the 450 carload points where there are regular exchange
customers, it is explained. Dealers' sales crews are sent into
critical markets by the exchange whenever necessary to
bolster up demand. Often retail prices are too high and the
selesmen show the dealers how lower retail prices will result
in quicker turnover and larger profits.

STATISTICS GIVEN.

Statistics on the total citrus crop movement as reported
by the railroads in boxes from the season of 1886-87 to
1924-25; comparison of exchange shipments of this season
with those of last season and the annual value of Florida's
citrus crop to the State from 1909-10 to 1925-26 are given
in the booklet.
"The exchange is the only organization in Florida that is
carrying on a national advertising campaign for Florida
fruit," C. C. Commander, manager, asserted. "It is being
forced to bear the burden in marketing Florida fruit on a
national scale. To counteract the concentrated advertising
of competing citrus fruit and breakfast cereals, the growers
should get behind the Florida Citrus Exchange and work
for a stronger market."
Competition in citrus fruits not only is coming from Cal-
ifornia, but also from Arizona, Texas and Porto Rico, Mr.
Commander pointed out. Thirty-five per cent of the total
fruit marketed was represented in last year's membership
in the exchange and the present campaign has for its ob-
jective a percentage considerably greater than this, Mr.
Commander asserted.

FLORIDA FACTS
Milton Tribune.
Spent over $200,000,000 in new construction in 1925.
Has a per capital of' nearly $2,500.
Has 100,000,000 fruit and nut-bearing trees.
Farm products from 1912 to 1925 increased in value 149
per cent. Farm products of the whole United States in-
creased but 26 per cent over the same period.
Raises more winter-grown tomatoes than all the other
states combined.
Plants 2,500,000 acres every year, yielding $150,000,000.
Ships a train load of farm products every hour in the day
and every hour In the year.
Has five railroads with 4,000 miles of track.
Is shipping 15,000 carloads of strawberries every season.









10 Florida Review


NOVEL PLAN IS SUGGESTED TO AID
CANNERIES
Pensacola News.
Canal Point, Fla., July 6.-Howard Sharp, editor of the
Everglades News, of this place, and newly elected member
of the Board of Commissioners of Palm Beach county from
the Everglades district, offers a suggestion in connection
with prospective operation of canning plants in Florida.
Sharp declares that the question of labor invariably arises
during discussion of canneries inasmuch as such plants
usually are seasonal in their operation.
"Let a company be organized to buy or lease a piece of
ground in the vicinity of a cannery," he suggests, "put up a
portable lighting plant, a water system, sanitary appliances
such as the State Board of Health approves for tourist
camps, and have separate shower baths for men and women.
Ditch the ground so that water will not stand on it. A
regular, standard tourist camp, in short.
"Then send word to the trucking sections of New Jersey,
Maryland and Virginia about what the layout is down here;
that a family experienced in handling vegetables can pile
the family into a flivver and come down to the Everglades
for the winter and live in a tourist camp at a very low cost
if they will work in the fields or packing houses or can-
neries.
"The cost of living would be reduced so the wages would
not have to be any higher here than in the districts in the
North.
"The investment would not be a dead one even if the camp
was not used by workers in the trucking industry; the
houses or camp could be used by tourists before the other
occupants came and after they left."

STATE PLANT BOARD HAS WHITEFLY
FUNGUS NOW READY FOR DISTRIBUTION
Palm Beach Independent.
Gainesville, Fla.-The entomology department of the
state plant board announces that it again has a fine lot of
whitefly fungus, principally the Red Aschersonia, available
for distribution. As the older citrus growers of the state
well know, this fungus, when applied during the period of
summer rains, is very effective in checking the develop-
ment of the common whitefly and cloudy-winged whitefly
of citrus. Growers requesting fungts, are urged to send a
few dozen leaves for examination and recommendation.
The price is now $1 per culture, with directions, and trans-
portation charges prepaid by the board.
A culture consists of the amount of fungus that can con-
veniently be grown in a pint wide-mouth bottle and is
sufficient for about an acre of trees.
A few dozen cultures of the Yellow Aschersonia, useful
only against the cloudy-winged whitefly, are also available
and will be included in shipments going into localities in-
fested by this whitefly.
A few dozen cultures of the Cuban Aschersonia, useful
in the control of the pyriform scale infesting guava and
some other plants, as also some other soft scales, are also
available.
Since methods for the artificial growing of the brown
whitefly fungus have not been developed, cultures of this
fungus are not available.

Give your chicks a good start and they will repay you
with a good finish.

Everybody has an income of 24 hours to spend each day.
Do you budget yours?


HOT WEATHER JOBS ON THE FARM IN JULY
Monticello News.
Gainesville, Fla.-July is a hot month, and farm work
generally lags during the month. However, there are a
number of things that should not be overlooked during the
month. Some of them are suggested by specialists of the
Agricultural Extension Division of the University of Flor-
ida.
GENERAL AGRICULTURE
Repair fences and machinery and see that latter is put
under shelter when not in use. Now is a good time to
clean up around fences. Make an inventory of all machin-
ery. Prepare to attend Farmers' Week at the University
of Florida, Gainesville, August 9-14.

DAIRYING
Plant cowpeas and beggarweed for winter forage. Turn
cows dry for fall freshening. The dry cow should put on
flesh; do not feed her much protein.

HOGS
Give the shoats a light grain ration in addition to good
pasture to hasten growth for September markets. Arrange
with the neighbors and your county agent for a September
co-operative hog sale.

POULTRY
The culling season is at hand. Get in touch with your
county or home demonstration agent and learn to pick out
and get rid of unprofitable layers. Feed the hens that are
left on a balanced egg ration and get as many eggs at less
cost.
HAY
Cowpeas planted now generally reach haying stage dur-
ing dry weather. Florida farmers should produce enough
hay to supply their own needs.

COTTON FIELD
Cultivate until the 15th. On thin land apply 50 to 100
pounds nitrate of soda about the 1st in order to get best
results.
GROVE AND ORCHARD
Citrus: Continue cultivating nursery stock, and young
non-bearing groves (around the trees). Fertilize nursery
stock. Replant vacant places in newly set groves. Pre-
pare stocks for summer budding. Spread beneficial fungi to
control whitefly. If trees are affected with foot rot, scrape
soil away from affected roots and base of trees cut away
infected bark and paint with bordeaux, lime sulphur or
carbolineum. Pecan: Continue spraying with a 4-4-50
bordeaux mixture (plus 1 pound of lead arsenate) to con-
trol scab and chewing insects as mentioned in June. Start
budding and topworking old trees.

GARDEN AND TRUCK
Prepare and disinfect celery seedbeds. Use poisoned
brain bait on sweet potatoes for caterpillars. As okra, pole
beans, bunch lima beans, peppers and egg-plants mature,
keep the fruit picked off, if you expect them to keep bear-
ing. If your proposed seedbed is infested with nematodes,
treat with cyanide.

ROACHES AND ANTS

Spread sodium fluoride or arsenic for control of roaches
and ants; keep all food in tight containers. Repair screens
of house; stop-up flues of fire places.









Florida Review 11


LOW RAILROAD RATES BRING MANY TO CITY
Pensacola News.
Low round trip rates on regular trains, advertised by the
Louisville & Nashville railroad, from New Orleans and Mis-
sissippi coast cities to Pensacola and other Florida points,
will bring many visitors to Pensacola this afternoon and
tomorrow morning. The tickets are on sale on all regular
trains leaving today.
It was announced this morning that a total of 110 tickets
were sold at New Orleans alone for Pensacola, and it is
expected there will be good sales at all Mississippi points
and Mobile. The tickets are good for a three-day visit to
Mobile.
Overflow*equipment is being handled by all trains in and
out of Pensacola in anticipation of handling large crowds.
This is the first of the low round-trip fares and if suc-
cessful probably will be followed by others.

TOURIST FLOW INTO FLORIDA IS
INCREASING
Hamner Tells Realty Board Influx Now Beats 1925.
Tampa Tribune.
More people are coming into Florida at this time than at
the same time last year, and next winter will see the great-
est influx of tourists and visitors in the history of the
State, B. L. Hamner, Tampa developer, told members of the
Tampa Real Estate Board at its weekly meeting at the
Hillsboro Hotel today.
Mr. Hamner stated that figures show that the railroads
are bringing in more people now than last year, and a
check of automobiles entering the State shows a constant
stream of out-of-state machines.
"The so-called readjustment period is over, the tide has
turned and I can prove it," he declared. "Florida is being
talked of as never before. Conditions revealed by the inven-
tory congress, a few months ago, are receiving wide and
favorable comment and the true state of affairs in Florida
is just beginning to soak in the minds of conservative North-
erners with money to invest."
Mr. Hamner asserted that the B. L. Hamner organization
is doing "plenty of business right now." He stated that
prospects are being brought from all sections of the State:
that they are investing and all express unbounded faith in
the stability of Tampa and regard it as one of the soundest
cities in Florida.
He called attention to the great expansion programs under
way by public utilities companies in Florida, pointing out
that the budget for public utilities expenditures in the State
amounted to $268,000,000.
"I reiterate that we are in our infancy; that we have just
started to grow-and my faith and enthusiasm is not born
of a too-optimistic spirit, but is based on facts and sound
reasoning," he declared.
Today was "father and son" day, and many realtors had
their sons as guests. M. W. Lloyd welcomed the visiting
sons and outlined the work and purposes of the real estate
board.
President Thomas C. Hammond announced that beginning
next Friday the weekly programs will be arranged by a
member of the board. Burdon Hunter was appointed to
arrange the program for next Friday.

OUR PROPOSITION
The American Automobile Association in figuring up the
average number of persons per car in each state says
that Florida has one car to each 4.59 persons. It will be
seen by this that our entire population can comfortably
ride without crowding.


KEY WEST HANDLES IMMENSE INFLUX OF
FOREIGN PASSENGERS
Larger Number Passes Through This Port than Six of
Larger Cities.

Key West Citizen.
Key West Port handled more passengers from foreign
countries in 1925 than did Philadelphia, Boston, Norfolk,
San Francisco, Galveston and Baltimore combined, as shown
by the records in the offices of Cliude Albury, inspector in
charge of the local immigration bureau. On the list of arri-
vals are 43,392 American citizens and 7,742 aliens, making
a total of 51,134 arrivals in Key West from foreign ports.
This does not include the thousands of arrivals from New
York, Galveston, Tampa and other American ports, since
the immigration officials keep check only on vessels from
foreign ports.
When seen by a Citizen representative, Claude Albury,
inspector in charge of the local bureau, said:
"The fiscal year ending June 30, 1926, is the largest that
this port has ever had. There .were 43,392 United States
citizen arrivals from foreign ports and 7,742 aliens, making
a grand total of 51,134 arrivals. During the year 1924 this
port handled a total of 40,148 passengers, during the year
1925 we handled 42,358 passengers, and during the year
1926 we handled 51,134, an increase of 8,776 over 1925.
In 1924 Key West did the third largest business of any
single port in the United States, and in 1925 the second
largest, in fact, handled 2,161 more passengers in 1925 than
Philadelphia, Boston, Norfolk, San Francisco, Seattle, Gal-
veston and Baltimore combined. In addition, there were
40,869 U. S. citizens departed for foreign ports and 9,577
alien departures, making a grand total of 50,446 departures
for foreign countries for the fiscal year ending June
30, 1926.


HOW TO SPEND IT
Vero Beach Press.
Notice has been served by the Tampa Tribune that from
now until the next legislature meets it will urge an appro-
priation of $5,000,000 for the State University and the State
College for Women. It is The Tribune's idea that the state
should devote that amount to a building program for these
two institutions.
"And that would be as great an advertisement as good
roads-and of far more benefit to the rising generation and
in the making of the future citizenship of Florida," the
Tampa paper insists.
Such a program as this should meet with no opposition
in Florida. The old plea of lack of finances will no longer
suffice as an excuse for failing to provide for the two state
institutions of higher learning. With a treasury balance
of $17,000,000 on June 30, Florida is surely in a position
to give the University and the Women's College what they
need in the way of buildings and equipment.
If these two institutions are to keep pace with the growth
of the state and continue to fuflll their functions properly
they must be provided with increased physical equipment.
From an educational standpoint they are in every way
worthy. But they do lack the buildings and equipment that
are necessary to place them in the front rank of state-
supported institutions of higher learning.
The Tribune could not use its vast influence in a better
cause than this.

Sunlight is the cheapest and best disinfectant for use in
the poultry flock.










12 Florida Review


REASONABLE HOTEL RATES
Plant City Courier.
"To the victor belongs the spoils," is a phrase so old in
our political philosophy that it has come to be rather gen-
erally accepted in theory, just as it is put in fact. Else-
where than in politics, the old yard-stick is used to measure
the aftermaths of aggressive efforts-be the efforts for at-
tainment of whatever they may. This being so, it is in
order to comment that Sarasota, as originator of the move-
ment for "reasonable hotel rates in the season of 1926-27" is
entitled to, and is evidently in line to receive, whatever of
benefit the movement may be worth.
Note the following statement, which was published re-
cently under a Sarasota date line:
"As a result of the campaign here to insure fair prices
for hotel accommodations and apartment rentals, two large
railroad advertising agencies handling publicity for lines
operating in Florida have written the Sarasota Chamber of
Commerce that they have decided to place this city at the
head of the list for advertising matter this summer.
"The chamber was also asked to supply literature, pic-
tures and other informative material to be used in prepar-
ing material to be used in preparing the 10,000 booklets
which will shortly be issued by the agencies to advertise
Sarasota.
"This action on the part of the advertising agencies is
pointed to by Chamber of Commerce officials as one of the
many advantages which will benefit the city through proper
recognition of the right of the traveling public to just treat-
ment.
"The Chamber of Commerce is naturally offering every
inducement to the agencies preparing the excursion pamph-
lets, which it is said will refer to the stand taken here
against exorbitant prices.
"Although no action has been taken regarding the control
of prices of commodities other than hotel and housing facil-
ities, a number of leading merchants have voluntarily ap-
proached officials of the Chamber of Commerce and prom-
ised their support to the movement."
We hope that Sarasota benefits a lot from the publicity
which is to be accorded her, as chronicled in this above-
quoted news item. If Sarasota profits, by the same token
other Florida communities will profit to whatever extent
their progressiveness may entitle them.
Good for Sarasota! May every other Florida community
"go and do likewise." Reasonable rates must be charged,
if Florida is to receive anywhere near the full benefit avail-
able from the nation-wide favorable publicity which the
State is being given constantly.

LAKELAND FOLLOWS BRADENTON'S LEAD
IN GUARANTEEING RATES
Bradenton Herald.
One of the recent cities to take up the cudgel against high
prices charged for homes, apartments and hotels in Florida
is Lakeland. The Chamber of Commerce of that city has
already appointed a committee and the body is at work on
the proposition.
While some are claiming to be the originators of the idea
of guaranteeing rates to winter residents, Lakeland is not
one of those. Bradenton's idea is rapidly gaining headway
in the major cities of Florida, and before many weeks it
will be almost universal and the credit all goes to the
"Friendly City" for starting the movement.
Under the caption of "Sane Action," the Lakeland Ledger
says editorially:
"The question of credit for first readjusting, guaranteeing
and advertising hotel rates is agitating the several towns.
This is of small importance as compared with the fact that


Florida towns are taking a hand in adjusting, guaranteeing
and advertising hotel rates.
"There is always enough honor to be divided among every-
body in quantities sufficient to prevent fatalities. Hotel
men, advertising men and railroad men, and the Chambers
of Commerce, realize that a know-in-advance rate is going
to be of large value during the coming season. Profiteering
is bound to hurt any community or state bidding for tourists.
Florida is readjusting itself in all phases and readjustment
of the costs of living must be made also.
Bradenton's chamber has brought about an understand-
ing that it, the hotels and apartment houses, will form a
triumvirate to guarantee rates and in case of disputes, the
chamber is to mediate. Lakeland's chamber several weeks
ago secured an organization among the hotel men looking to
the adjusting and advertising of rates and the local hotels
have put the plan through. If Lakeland wasn't the first, it
easily may share the honor of being among the very first,
which is practically the same thing. Last season, in some
cities there was a most disgraceful holdup by some hotels
wherein a guest was made to pay for a day if he registered
an hour before 5 P. M., and then for another day, double
charges. Any tourist would prefer being held up by a gun-
man, and his pockets cleaned-provided he didn't have any
great amount of change on him-to being mulched by a
hotel in any such fashion as this.
Florida has to fight all sorts of propaganda; it can relieve
itself of the necessity of fighting in the instance of hotel
prices and rents and cafe prices, by a co-operative move-
ment among all parties interested, aimed at fixed, fair
charges for accommodations.


IT PAYS TO BE A LEAD PENCIL FARMER
Groveland Graphic.

Just the other day the writer of this ran across an article
which poked fun at "the lead pencil farmer." It was a
thing to smile at, for there are men who can take a pencil
and a sheet of paper and figure out more money in fifteen
minutes than they can make in fifteen years of actual
farming.
But just the same, the lead pencil is not to be sneered
at as a farm implement. Maybe not every good farmer
uses it freely, but most good farmers do. The man who
does not lay out plans, make calculations, keep records,
jot down notes and memoranda of interest, seldom makes
his farming pay as it should. He is taking too big a risk
when he neglects these essentials of careful management.
Keep the lead pencil at work with the cultivators and
harvesting machinery, even at this busy season. It is a
little implement, but one of the most important of them
all.-Southern Agriculturist.

FLORIDA BANKS
Daytona Beach News.
Larger banks have displayed a great foresight and are
prepared to meet the financial strain now being placed
upon the state, The New York Times points out in a recent
article on its financial page. After telling of the consoli-
dation of three Miami banks, The Times then states:
"New York bankers have been watching banking in
Florida since the passing of the speculative excesses of last
year. The heads of the larger institutions, bankers here
said, showed great foresight during the speculation and
kept their funds liquidated. A large percentage of Florida
money was employed in the New York call money market.
When deposits began to taper off, this money was with-
drawn, so that most of the banks suffered no embarrass-
ment."









Florida Review 13



Timber


HOW CUT-OVER LANDS CAN YIELD BIG
PROFITS
Florida Morning State.
The attached article taken from the Gulf, Mobile and
Northern Railroad news published in Mobile, Alabama, is
really of immense interest to this part of the state owing
to the burning off of lands that takes place every spring.
If the owners of such lands thruout this section would
interest themselves in reforestation they would add greatly
to their interests. The article says:
One hundred acres of cut-over land in the South is not
much to own. Yet here comes along some men who say
that one hundred acres of such land can be made to pro-
duce a net, spendable profit of a thousand dollars a year
for a hundred, five hundred, a thousand years. It can do
it with very little work on the part of the owner. Land-
that can make that much profit every year is as good as
$12,500 put out at 8 per cent interest!
This means that a hundred-acre tract is better than insur-
ance, if you handle it right.
Why? Because pine trees of the kind that produce tur-
pentine and rosin can be grown at a profit, just as fruit
trees can be grown at a profit, with this difference-fruit
trees take a lot of work and pine trees do not; fruit trees
have all kinds of dangers from bugs, disease, wind, drouth
and what not, while pine trees have few.
There are four sources of profit from land on which
dual purpose pines are grown.
1. The land can be grazed by cattle-with a profit of
more than $1 a year if the fires are kept out.
2. A growing forest needs to be thinned. The thinning
products have a market as posts, poles, ties and, as more
and more paper mills come into the South, as paper-pulp-
wood.
3. When a growing forest contains trees about eight
inches thick, it can be worked for turpentine. If fires are
kept out, trees will grow from seed to working size in
fifteen to twenty years. An average acre, containing one
hundred workable trees, can be made to produce a profit
of more than $5 a year, every year, forever if worked
by the methods that have recently been discovered for
getting out the turpentine. Now they are working by a
method which spoils in about four years the trees' ability
to produce. In France, O. H. L. Wernicke, president of the
Pine Institute of America. saw pine trees that had been
producing turpentine more than a hundred years!
4. If fires are kept out, each acre in thirty or forty
years will produce as high as twenty thousand board feet
of lumber. Even a poor acre will produce ten thousand.
This is because pines protected from fire grow much faster
and thicker than otherwise. At this rate each acre will
produce in lumber from $4 to $8 for every growing year,
according to men who study these things.
From this it is clear that fires ought to be kept out,
and somehting should be done to make it possible to
work the trees for turpentine by the better methods. There
is more to the pine institute of America than this, but
if it did no more than help to get these things done, it
would be one of the finest organizations the South ever had.
O. H. L. Wernicke said in a talk to some Atmore, Alabama,
farmers and landowners, "Burned over land will produce
gains in beef weight not to exceed twenty five cents per
year per acre, average. Lands protected from fire for
several years so that the right grasses will grow, and


enough of them, will produce beef gains of more than $1
per acre per year, average. If you don't believe it, you pick
out two 100-acre tracts. Protect one from fire and burn
the other one over each year. Five years from now you
will find that you can graze two to five times as many
cattle on the protected areas as on the burned-over acres,
and the cattle will gain from two to five times as much
weight in a season. Don't guess-know Don't say you
know better, because you can't prove it. I can prove I
am right. What is more, you can prove I am right, your-
self."
If there are a hundred thousand acres in your community
used for grazing, the difference in gains of cattle weight
will mean $75,000 a year more profit while you keep out
the fires.

PAPER-MAKING INDUSTRY MAY COME TO
SOUTH

Fort Myers Press in Editorial Believes Business Will Be
Started.

Fort Myers Press.
One of the reasons we should take care of our forest lands
is that we can produce timber so quickly, much faster than
any other portion of the United States.
It is said it takes seventy to seventy-five years for spruce
to grow to pulpwood size in Canada, while the Southern
pines grow that large inside of twenty years.
We could take the timber off our lands for paper making
every twenty to twenty-five years and have endless cycles
of cutting.
The South will some day supply the nation's paper, and
this section can have its share in the prosperity by merely
taking the little care of its timber lands necessary to pre-
vent fires from sweeping over them.
The bulk of the paper industry is now in Canada and the
northern parts of the United States. Very few new mills
are now being built there or the capacity of the present ones
increased.
The reasons for this are that the forests are being de-
pleted, the remaining portions are, from a manufacturing
standpoint, inaccessible and the transportation facilities are
not available.
Paper making must come South.
All we have to do to hold the industry perpetually is to
insure it a supply of raw material. We have much raw
material now, and the timber lands of the South are cred-
ited with being able to produce four times as much pulp-
wood in a year as the lands in the colder North.
All we have to do is not to burn our young growth, as we
are at present doing. Every land fire costs us money.

Florida's forests constitute one of its most important
assets.
Florida's lumber output in 1924 was 1,089,429,000 board
feet. The production of cypress lumber in 1923 was 183,-
026,000 board feet, being 22% of the entire output of the
United States.
Florida produces more turpentine and rosin than any
other state, value in 1923 being $12,892,326.00.
Come to Florida and be convinced and let us show you
what we have here and you will become one of us.

You don't have to be liberal to give yourself away.










14 Florida Review


PECAN GROWING IN IMPORTANCE IN THIS
STATE
Agricultural Experiment Station Bulletins Give Helpful
Information of Culture of "King of Nuts"
Orlando Sentinel.
The recan is native to the rich alluvial soils of the
Mississippi River valley and its tributaries from and includ-
ing the States of Kansas, Missouri, Illinois and Indiana
south and the rivers of Texas. It is a heavy feeder and
thrives best on fertile soils that are well supplied with
organic matter and a constant moisture supply.
Most of the pecan orchards of Florida are planted on Nor-
folk or Orangeburg soils, with a few plantings on Bladen,
Portsmouth and other series of soils. Soils to give maxi-
mum growth and production should be slightly acid. Soils
that are too wet for field crops will also be too wet for
pecans and the trees should not be planted on such soils.
Failure or success depends very largely on the soils and
the location selected for the pecan orchard.
Well-drained soils, having a loamy surface underlaid with
a clay subsoil that will retain a constant moisture supply,
and one that will permit proper root development at all
times, give best results. Soils that are underlaid with a
hardpan, stiff, plastic clay, high-water table or quicksand
closer than six to eight feet below the surface of the ground
are not desirable for pecan planting.
While the soils described are considered to be the ones
best suited to pecans in Florida, there are orchards in the
State making satisfactory growth and production on soils
entirely different from those mentioned.
Pecans,have been known to make a thrifty growth and
bear heavily on white sand that had nothing but yellow
sand underneath. And again they have been known to do
well on soils with a high-water table, sometimes within
three feet of the surface. However, in this latter case, the
land had been cultivated in such a way that the trees stood
on high, broad beds with deep furrows between that were
open at all times to keep the water moving. But generally
speaking, any soil will come nearer producing the desired
results with pecans, if it has a good clay foundation and is
well drained. As a rule it is not advisable to plant pecan
trees on soils underlaid with a tight, non-porous, plastic
clay, hardpan or a water table within four or five feet of
the surface.
Pecans have the ability of adapting the root system to
varying depths and types of soils, provided there is suffi-
cient fertility and moisture to encourage shallow-root devel-
opment, and this accounts for the fact that they are often
found growing under conditions considered to be unfavor-
able to production.
Where trees fail to develop in the proper way and show
signs of rosette and die-back, and if there is a sufficient
amount of plant food in the soil for proper growth and de-
velopment, it is almost certain that the trees are in the
wrong location. However, it may be possible to correct the
trouble by drainage, subsoiling, etc., but if not it would be
advisable for the grower to go to the expense in an effort
to bring the trees into a state of thrift and production, or
the investment will not pay.
Often, prospective planters ask as to the advisability of
using cut-over pine land in northern and western Florida
fo". pecans. Some of the cut-over lands are all right, but
much of them is not, and should not be planted. If the
land does not meet the requirements as set down in a pre-
vious paragraph it should not be used.
Prospective pecan planters may examine their soil by
making borings with a soil augur at different depths. When
a soil auger is not to Ie had one can use a post-hole digger
to good advantage.


RIGHT NOW IS BEST TIME TO BEGIN
BUILDING
Building Materials Lower and Other Things Are Favorable.
Lake Worth Highlands.

The following sensible, truthful and conservative state-
ments will come as an inspiration to all Lake Wales people
who have or had any intention of building this year, for they
come from such high authority as Herman A. Dann, pres-
ident of the Florida State Chamber of Commerce.
Between $750,000,000 and $1.000.000 will be invested in
construction in Florida during 1926, according to Mr. Dann.
If the total should be greater, he adds, it would occasion
little surprise on the part of close students of the State's
progress.
"Florida's progress has just begun," said the State cham-
ber executive. "Most of us were amazed at our record dur-
ing 1925, but everyone now realizes that this year will reach
a mark far higher than that of last year.
"Few Floridians have any conception of what was accom-
plished last year. The most complete survey gave us a total
of $338,000,000 worth of building construction completed. It
is not generally known that one concern which makes a
business of conducting construction surveys listed $610,-
000,000 worth of building under way, authorized, or being
planned in Florida during 1925. This information was ob-
tained directly from architects, contractors and those who
were financing construction and was not based on building
permits.
"I believe that we spent $400,000.000 for new buildings in
1925. If our total reaches this figure there is a hang over
of $210,000,000 from last year to be taken care of early in
1926. That gave us a start of more than $200,000,000 worth
of building for this year before a single new project was
launched.
"The State expects to spend roughly $12,000,000 on high-
ways during the year. The counties will at least triple that
amount. Altogether I believe the highway construction will
represent in the neighborhood of $50,000,000.
"How much the railroads and public utilities will spend
no one knows, but it seems to be evident it will run between
$75,000,000 and $100,000,000.
"Millions will go into the development of deep-water har-
bors, and municipalities will spend other millions for street
paving and extension sewer, water, gas and electric facili-
ties. Other vast sums are being spent on the development
of our agricultural lands.
"The expenditure of these hundreds of millions makes it
certain that this year will be the best Florida ever has expe-
rienced. There will be work for everybody who desires to
work. There will be the business that our merchants and
business men can care for.
"Florida as an investment was never on a more sound
basis than now. Florida business never faced a brighter
future."
L. S. Acuff, a local, general contractor, says: "I have been
doing business in Lake Wales for the past nine years and
have never experienced anything but a rush during the win-
ter months, therefore most sincerely advise construction
work now while prices for materials are as low as they can
ever get."
Mr. Acuff is showing his confidence in the future of Lake
Wales by the fact that he is building a large business build-
ing on his property on the Scenic Highway for the Paige
Motor Company. Only eight years ago he blew the stumps
off this land and little dreamed that it would ever turn into
business property. The building will be completed by July
15th and will be occupied by the Paige Motor Company.









Florida Review 15



Industrial News



NEW INDUSTRY TO ESTABLISH PLANT IN NOW HAS A DAILY OUTPUT CAPACITY OF 130
CITY BEAUTIFUL TONS


Palmetto Products Company to Move Here from Delray
About July 10

Orlando Sentinel.

Another industry for Orlando virtually is assured now,
following an announcement made yesterday that the Pal-
metto Products Company, manufacturing chemists, will open
a new factory here about July 10. The company is moving
from Delray, where they have been established about a
year.
According to the announcement, it is planned to eventually
expand their plant here until they have a $100,000 headquar-
ters. The site of the plant here was not made known yes-
terday but it is understood that it will be in a very choice
district.
The Palmetto company are manufacturers of insecticides,
sprays, citrus sprays and other chemical mixtures used
largely here and in all fruit districts. During the short
existence of the company its products have become favor-
ably known all over the country and the change to Orlando
is being made to facilitate better distribution of their
products.
J. H. Atkins, Jr., chief chemist of the company, will begin
to move here in a few days and he announced yesterday that
the company is desirous of establishing its headquarters in
the heart of the citrus and orange belt inasmuch as it is
planned to centralize their manufacturing on citrus insect-
icides.
He declared that as soon as the volume of their constantly
growing business warrants it the company will either erect
a new $100,000 plant here or seek headquarters on a par
with a plant costing that much money.

FLORIDA, THE EXPORTER

DeLand Sun.

With the famous increase in development last year, Flor-
ida called for greatly increased shipments from other states
and for added imports from abroad.
At the same time it is interesting to read that Florida's
exports last year were more than $3,000,000 greater than in
1924. Our 1925 foreign shipments amounted to over $30,-
000,000.
The three leading exports as usual were naval stores,
lumber and phosphate. Although Florida is not one of the
great cotton states, cotton exports ranked next, with a value
over a million and a half.
Tampa continues the world's leading phosphate port. Jack-
sonville leads in naval stores. There are several lumber
ports. It is a bit surprising that lumber stood second last
year, inasmuch as for the first time in history Tampa
and most other cities of the State were bringing in lumber
for local building in great quantities instead of shipping it
out.
It is not amiss to repeat the warning that Florida cannot
continue long as a producer of lumber and naval stores un-
less something is done about conserving the dwindling pine
woods and about reforesting the cut-over tracts.


New Fifty-Ton Ice Machine Just Installed Will Be Used
for Clear Ice Only.

Palmetto News.

The Palmetto ice plant of the Atlantic Ice and Coal Com-
pany, which owns a number of such plants in this and other
states has just been increased to 130-ton capacity. For sev-
eral years it has been able to turn out eighty tons of ice a
day, but the business in this section has grown so that the
output had to be increased to meet it. At first the company
only made white ice, for use in icing the many cars of veg-
etables shipped from the Palmetto section ,and the clear ice
for local home consumption had to be shipped in by train
from other plants of the concern. This demand was found
to be so great that part of the plant had to be used for
making clear ice, and the clear ice business has steadily
grown until it was found necessary to install a machine
just for the purpose of making the clear variety. Work of
installing a 50-ton machine, of York make, which is one of
the best to be had, is just about completed, and this ma-
chine will be used exclusively in the manufacture of clear
blocks. The machine is in place and as soon as a few con-
nections are made it will be put into service. This will
release the rest of the plant for the making of the white ice,
which is used only for icing cars. When it is known that
7,000 cars of fruits and vegetables are shipped out of here
annually one can get an idea of the immense amount of
white ice required for this purpose. The local plant uses
steam power to run the place, and fuel oil is used in the
big engines.
The company has recently made and is making many im-
provements in the Palmetto plant, virtually rebuilding it
throughout. The building has been added to and the retail
platform has been changed. It has a storage capacity of
around 7,000 tons, with three storage rooms. Two of these
are used for white ice, and the third, which has been used
in the past for that purpose, is being remodeled and new
walls are being put in. and it will be used entirely for the
storage of clear ice. The retail platform does such a big
business that a man has to be kept on the job from 5:30 in
the morning until 11:30 at night to serve the constant
string of cars calling for clear ice. An average daily busi-
ness of twenty tons is done from this platform alone, be-
sides the vast amount of clear ice that is sold from the
delivery trucks of the company. To better serve the local
public, the company has just added a special delivery truck
that is available at all times to take ice to any housewife
whom the regular ice trucks miss and the coupon system has
also just been started for the convenience of those buying
ice.
With recent additions and improvements of the local plant,
Palmetto can now boast of one of the largest and best ice
plants in the entire South. L. H. Wilchester is manager for
the company here. He is in Fort Valley, Ga., at the present
time, looking after the rolling of the peach crop, and in his
absence, E. F. Knight, cashier, is in charge. Both are proud
of the splendid service they are now able to give, and their
desire is to improve and better the service wherever and
whenever possible.










16 Florida Review


$14,745,350 IS SPENT BY CITIES IN JUNE
BUILDING
Construction in First Six Months of Year Totals $96,603,943
-23 Give Out Figures-Miami Tops Whole State During
First Half of Year and for Past Month.
Bradenton Herald.
Jacksonville, July 1.-(By Associated Press.)-Twenty-
three Florida cities issued building permits for $14,745,350
worth of construction work during the month of June, com-
pilation of totals made by the Associated Press here today
revealed.
Eighteen of the twenty-three cities reporting giving totals
for the first six months of this year rolled up a figure of
$96,603,943 for the period.
Miami led both June and six months columns with
$3,953,896 for construction work during June and $20,735,847


for the first half of this year.

City
M iam i .........................
Jacksonville ....................
Tam pa .........................
Coral Gables ....................
Fort Myers .....................
Palm Beach ....................
West Palm Beach ...............
Orlando ........................
Lakeland .......................
Sebring .........................
Gainesville .....................
Daytona Beach .................
Fort Pierce .....................
W inter Park ...................
Bradenton .................... .
W inter Haven ..................
St. Augustine ...................
Clearwater .....................
Sanford ........................
D eLand .......................
Miami Beach ....................
Fort Lauderdale ................
St. Petersburg ..................


June
$3,953,896
2,917,109
1,155,050
1,020,000
116,594
418,950
583,440
602.367
211,100
353,625
558,390
140,600
59,000
111,500
108,800
94,700
103,125
228,480
119,639
90,355
908,805
137,895
1,412,000


TAMPA CIGARS REACH TOTAL OF
Miami Herald.


Total First
Six Months.
$20,735,847
10,744,682
11,482,151
8,086,800
2,011,654

6,227,746
4,870,163
3,300,310
964,805
815,951


790,340
900,055
1,666,500
1,341,400
2,262,785


3,455,820
6,581,344
10,395,300

37,283,860


A total of 37,283,860 cigars were manufactured here in
June, according to figures made available today. This is
approximately 3,000,000 more than were made in May.
During the fiscal year ending yesterday, 465,810,180 cigars
were made here, an increase of 51,092,094 over 1925. Rev-
enue derived from tobacco products for June was $203,812,
an increase of $13,253 over May revenue. Customs collec-
tions for June were $192,820, an increase of $35,606 over
June, 1925. For the year collections were $3,765,355.99, a
decrease over the previous year.
Building permits for June totaled $1,155,060, approxi-
mately $150,000 less than last month. For the first six
months of 1926 permits totaled $11,482,151, almost twice as
much as in the same period of 1925.

CLIMATE UNDERWRITES THE ENTIRE RANGE OF
HUMAN ACTIVITY AND ENJOYMENT
(Continued from Page 5)
Florida's climate has been stressed as making possible
agricultural production ten times as valuable per acre as
Illinois-but that is not the most vital production.
Florida's climate is ideal for her greatest product-her
childhood.


FLORIDA IS THE CENTER OF POPULATION
WHEN MARKETS, PROFITS AND
FREIGHTS ARE CONSIDERED

Floridale Fresh Fruits and Choice Vegetables Reach Fancy
Markets in Crowded Cities Sooner Than from Elsewhere.
Floridale.

By Roger W. Babson.
Florida is comparatively the center of population. This is
rather an extraordinary fact. For the English people, for
instance, to visit their tropical possessions, they must go to
India, thousands of miles away. This is true in case of
most nations.
The center of population of the United States, however,
is in southeastern Indiana, only about 750 miles from the
center of the population of Florida. Florida is only about
thirty hours from big cities like New York, Philadelphia
and Washington; only thirty-six hours from Cleveland,
Detroit, Columbus and other central west points; and only
a little longer from Chicago, St. Louis, Minneapolis and St.
Paul.
When the railroads are thoroughly double-tracked one can
easily leave New York at 9 o'clock in the morning and be
in Tropical Florida the afternoon of the next day. This
nearness to the center of population is also a great advan-
tage in connection with the shipping of fruits, vegetables
and other similar products. Not only is there a saving in
freight rates, but the products are delivered more fresh than
if they had come from some more distant point.
As the nation becomes more prosperous, the consumption
per capital of fruit, vegetables, and especially the legumes,
gradually increases. As people move to cities and as cities
grow, more and more of these green farm products must be
purchased rather than raised. When we all lived in the
country we could have gardens of our own, but when we
live in an apartment house, then we must buy our vegetables
instead of raising them.
Many people look with fear on the growth of apartment
houses, but it should be remembered that for every apart-
ment house that is erected one or more acres of land must
be planted somewhere and by someone in order to feed the
people in this new apartment house. Therefore, even apart-
ment houses cannot be built in northern cities without the
help of Florida to supply the people living tables, and espe-
cially such legumes as lettuce, tomatoes and spinach.
As people lead a more sedentary life, they, moreover, need
a greater amount of these green products. The advent of
the automobile, which is making walking almost a lost art,
is still further increasing the per capital consumption of
green vegetables. The development of the salad dressing
business is a direct result of the automobile. All of this
will work, and is already working to the advantage of
Florida.

About 75 or 100 acres in this county have been planted to
Big Stem Jersey sweet potatoes this season and shipments
will begin about July 15, according to Mitchell Wilkins, who
has been promoting the new industry here. Figuring on a
conservative estimate, the yield will be about 75 bushels to
the acre, with some fields going over a hundred. The pota-
toes-will be shipped in crates in car lots to northern cities.
The crop is very good this year, though three weeks late.
Prospects for a good market are very bright, as there are
no old potatoes left in storage. Last year these potatoes
brought $5 a bushel in New York City and the first carload
shipped from Clyattville last year brought $2,200.-Madison
Enterprise.




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