• TABLE OF CONTENTS
HIDE
 Why we are here
 Agriculture
 New industries for Florida
 Dairying in Florida
 Value of vetch as cover crop
 Industries
 Florida's progress has just...
 There will be no reaction...
 Exports






Group Title: Florida review (Tallahassee, FL)
Title: Florida review
ALL VOLUMES CITATION PAGE IMAGE ZOOMABLE PAGE TEXT
Full Citation
STANDARD VIEW MARC VIEW
Permanent Link: http://ufdc.ufl.edu/UF00049005/00001
 Material Information
Title: Florida review
Physical Description: 5 v. : ill. ; 31 cm.
Language: English
Creator: Florida -- Bureau of Immigration
Publisher: Bureau of Immigration, Dept. of Agriculture
Place of Publication: Tallahassee Fla
Publication Date: 1926-1930
Frequency: semimonthly
regular
 Subjects
Subject: Agriculture -- Periodicals -- Florida   ( lcsh )
Industries -- Periodicals -- Florida   ( lcsh )
Genre: government publication (state, provincial, terriorial, dependent)   ( marcgt )
periodical   ( marcgt )
 Notes
Dates or Sequential Designation: Vol. 1, no. 1 (June 7, 1926)-v. 5, no. 9 (Oct. 20, 1930).
Funding: Florida Historical Agriculture and Rural Life
 Record Information
Bibliographic ID: UF00049005
Volume ID: VID00001
Source Institution: Marston Science Library, George A. Smathers Libraries, University of Florida
Holding Location: Florida Agricultural Experiment Station, Florida Cooperative Extension Service, Florida Department of Agriculture and Consumer Services, and the Engineering and Industrial Experiment Station; Institute for Food and Agricultural Services (IFAS), University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 001744570
oclc - 01279992
notis - AJF7332
lccn - sn 00229569

Table of Contents
    Why we are here
        Page 1
    Agriculture
        Page 2
        Page 3
    New industries for Florida
        Page 4
        Page 5
        Page 6
    Dairying in Florida
        Page 7
        Page 8
        Page 9
    Value of vetch as cover crop
        Page 10
    Industries
        Page 11
        Page 12
        Page 13
        Page 14
    Florida's progress has just begun
        Page 15
    There will be no reaction in Florida
        Page 15
    Exports
        Page 16
Full Text








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BUREAU OF


PUBLISHED SEMI-MONTHLY B L
IMMIGRATION, DEPARTMENT URE
TALLAHASSEE, FLORIDA Y\r ,y


Vol. 1 June 7, 1926 No. 1



Why We Are Here


With this issue we begin publication of "THE of Indiana recently said, "The place of the South
FLORIDA REVIEW." It will be made up largely on the map of the world ought to make it the
of a digest of the State press. It will come out heart of industry and civilization." Florida is
twice a month, and will contain sixteen pages with joint-heir with the South in this happy "con-
illustrations. spiracy of nature." We have faith in our heritage;
This name has been chosen deliberately, because we believe in the lavish blessings wherewith a
it fits our purpose. That purpose is to review the kindly Providence has endowed us. Men no longer
progress of our State and to set it forth in brief, speak of Florida's growth with a smile, as though
concise fashion. We want to gather the facts about they thought of booms and bubbles. Some of
Florida's development and send them forth in "those who came to mock have remained to pray"
word and picture to those who are interested. -and not to pray only but also to work.
Florida is waxing strong in these latter days. The year 1926 will exceed 1925 in building
She has passed through the years of her infancy activity, and building is even better for a State
and childhood and has entered into growth which than buying. Productive labor on farm and grove,
foretells marvelous strength and vigor in the years in factory and forest, coupled with constructive
ahead. Her 35,000,000 acres of land and her labor on railroad and highway, in city and harbor,
3,000,000 acres of lakes and rivers constitute a unite in giving stability to our present, and as-
vast empire in the making. As America grows, her surance to our future.
people, more and more, are turning in our direc- To gather the records that are being made in all
tion. No longer westward but southward instead, lines of endeavor by our sixty-seven counties and
"the course of empire takes its way." to assemble them for the convenience and informa-
The kindly forces of nature have conspired to tion of the public, is the motive which prompts the
make this not only possible but inevitable as well. publication of "THE FLORIDA REVIEW" by
No less an authority than Ex-Senator Beveridge this Department.
MAILED ON REQUEST FREE


PACKING FIRMS SHIP MUCH FRUIT IN
SEASON
More Than Quarter of a Million Boxes Shipped
With the shipment of the last car of oranges from this
city on Tuesday of this week, records of the five packing
houses operated here this season were disclosed and some
interesting figures on the citrus packing industry in.this
section were obtained.
The season opened last October and continued until this
spring, this being the last week any of the houses shipped
citrus fruit.
The R. W. Burch Packing Co. reports the largest ship-
ment this season, with 276 cars. This number included
72,000 boxes of oranges, 8,000 boxes of grapefruit and 2,000
boxes of tangerines.


Alexander & Baird Co. shipped approximately 200 cars
during the season.
C. H. Taylor & Co., the last of the packing houses to
ship fruit this spring, sent out 175 cars of oranges, grape-
fruit and tangerines.
Chase & Co. shipped 97 cars of citrus, according to the
records.
A. G. Smith Packing Co. reports the shipment of 49 cars
of fruit. Mr. Smith states that he sold the most of his
fruit to the other packers, he having large groves in mqy
sections of the county.
According to estimates given by managers of the various
packing firms, a total of approximately 238,450' boxes of
fruit were shipped from Wauchula during the season just
closed.


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2 Florida Review



Agriculture



FARMING FIRST NEED OF STATE, JARDINE UNITED STATES HAS ABOUT 50 PLANT IMPOR-
SAYS STATIONS EACH MONTH FROM ALL
nVER WIp'CIT.T-


Secretary Declares Rural Development Will Benefit Cities

Howey, May 4.-Florida's future lies in the development
of its agricultural resources and not in the sale of city
lots, William M. Jardine, United States secretary of agri-
culture, now touring Florida, declared here last night be-
fore a Lake County gathering. Success of agricultural de-
velopment in turn, he said, lies in the improvement of
merchandising facilities by their development along co-
operative lines.
"Florida will grow in proportion to the way in which it
makes wealth out of the soil, instead of selling city lots,"
Secretary Jardine said. "Take care of agricultural de-
velopment and the lots will take care of themselves.
"Possibilities of citrus production in Florida are un-
limited," Mr. Jardine said.


INSTRUCTIONS IN REGARD TO SECURING
STATE LANDS

The South Florida Developer

Tallahassee, Fla., March 25.-Nathan Mayo, commissioner
of agriculture, has issued a bulletin containing instructions
with reference to securing State lands.
State lands granted by the United States government to
the State, says the bulletin, are not reserved from sale for
the benefit of any applicant. An application not accom-
panied by the required amount of purchase money does not
give priority or secure the land.
Parties should write before going to the expense of ex-
amining the land, to be sure it has not been sold.
Settlers or squatters are not allowed to go on State lands
and it gives them no claim to the land.
We have no special information in this department show-
ing the character of the State lands, or the amount and kind
of timber on them. Personal inspection is advised before
purchasing.
The better way to make a satisfactory purchase of any
lands in this State would be to visit the State and go to
the locality in which you may be interested, and you can,
as a rule, secure information as to the character of the
land from the clerk of the circuit court or the tax collector
or tax assessor of the county in which the land is located.
A list of State lands in any special townships will be
sent to anyone who will write, stating the number of acres,
the locality in which he desires the lands and the very best
price he will give per acre.
There are no fixed prices now on State lands, and all
offers for State lands are presented to the board controlling
the prices of the lands desired, and the applicant is advised
of their action thereon. The State lands in the Everglades
have been selling at from $50 to $300 per acre; other State
lands from $15 to $1,000 per acre. No State lands of any
value are sold for less than $15 per acre. When prices are
put on State lands, they are only for five-day acceptance.
For further information concerning State lands, its prod-
ucts and resources, address Nathan Mayo, Commissioner of
Agriculture, Tallahassee, Florida.


By G. M. Randall, M. D., B. Sc., Director Bureau of Agri-
culture, Daytona Beach Chamber of Commerce
The Daytona Beach News
Few people, unless they are immediately concerned with
botany and agriculture, are aware of the fact that we have
on an average about 50 plant "immigrants" brought into
the United States every month of every year. The United
States Department of Agriculture at Washington has
special collaborators all over the world. June bulletins
had reports of plants sent us from West and South Africa,
India, Hawaii, Italy, France, China, Algeria and Japan.
These are not all plants new to the United States, but
some are new varieties of old plants. Among new varieties
of old plants received in June are the following, for
example: Acacia, cucumber, iris, rhododendron, hawthorn,
privet, alfalfa, rose, vetch, corn dasheen, quince and pear.
Besides these were thirty other plants quite new to us.
These plants and seeds are sent to our various agricul-
tural experiment stations all over the United States. We
have stations in every state in the union. One of the best
in Florida is at Brooksville under the able management of
Mr. E. N. Carlson. We hae another one here in Florida
under United States government control, with Mr. W. A.
Patten as superintendent, at Cocoanut Grove, Florida, and
another at Miami, which is doing splendid work under the
superintendent who has had wide botanical experience in
Italy.
This is constructive work. It, like all other scientific
research work calls for a lot of detail, labor and time. We
as yet are not reaping the results of our work. It is like
all other worthwhile work in that "there is a seed time and
a harvest." Some of the most valuable crops, plants and
grasses in Florida were once important plants. Great care
and study are necessary in order that no pestiferous plants
be allowed to enter; likewise all plants are carefully quar-
antined, isolated and inspected microscopically for plant
diseases, fungi and insect eggs.

MAY BE EASILY SECURED
Farmers and gardeners as a rule do not avail themselves
of the valuable literature and information that may be
had for the asking at Washington. Just write to this
address and ask for a list of farm bulletins, and then order
from the list. One can select ten which are sent gratis
by the U. S. Department of Agriculture, Division of Publi-
cations, Washington, D. C.
A greater variety of plants can be propagated in Florida
than any state in the union; and while we Floridians are
always boasting of what we are doing and what we have
done, not more than one-tenth of one per cent of the avail-
able agricultural land of Florida is yet scratched by a plow.

SHIPMENT OF TOMATOES
Palm Beach Post
Wauchula, Fla., June 1.-Shipping records were shattered
here this week when 38 cars of tomatoes were shipped
from this city during the six-day period which ended yes-
terday.










Florida Review 3


BULB GROWING IS CERTAIN TO REAP
VALUABLE REWARD
Whitman Writes Interesting Story About New Industry

The DeLand Sun

Bulb growing in Volusia County promises to reap rich
rewards, according to authoritative information in Orange
City. Interest has been revived in this growing industry
due to the embargo of the United States which prevents
the importation of all foreign bulbs. This order became
effective January 1, and means that all narcissus and other
bulbs used in this country will have to be produced in the
country.
Florida has started developing the bulb industry on a
large scale, and Volusia County is one of the leading pro-
ducers. The Florida Bulb Company, with offices in DeLand,
reports that their bulbs are rapidly reaching maturity and
that they will begin digging by May 20th.
Bulb growing is referred to by Frank Whitman, of the
DeLand Commercial Club, in the following story:
Dr. David Griffiths, head of the Bureau of Bulb and
Plant Investigation at Washington, D. C., has beyond per-
adventure of a doubt placed his seal of approval on possi-
bilities for bulb growing in Florida. Dr. Griffiths is rated
as the best authority on bulb culture in America, if not in
the world, and was last winter induced to come to Florida
by E. T. Barnes, a prominent bulb grower, and T. A. Brown,
who has for the past seven or eight years been making
tests and experiments on bulb growing. During his visit
here Dr. Griffiths made an extensive tour of investigation
over seven or eight counties in the state where bulb grow-
ing on a large scale is being attempted, in company with
Mr. Barnes, afterward making his report to the department
at Washington. That report is available to those inter-
ested.
Mr. Brown, whose investigations have been of undoubted
value to the growers of the state, found many plantings
of narcissus, lilies, amaryllis, and other bulbs, in private
gardens and commercial acreages, in all stages of success,
from those planted years ago and now running rampant,
up to the carefully tended home and commercial gardens,
which produce the finest specimen bulbs now on the mar-
ket. These bulbs have been shown in comparison with the
imported varieties and excel them in both size and quality,
although most of them were grown by inexperienced
growers.
Every kind of test has been made with Florida-grown
bulbs, both in border planting and forcing under glass in
the north and south, and they have proved equal to the
finest imported stock, flatly contradicting the claims made
by foreign growers that American and Florida grown bulbs
will not force. Tests are now being made by E. T. Barnes,
of DeLand, Florida, for the Florida Bulb Growers' Associa-
tion, both in the north and south, and these tests will be
supplemented by work of the various growers to prove the
superior quality of Florida stock over others, either do-
mestic or foreign.
Dr. Griffiths was greatly impressed by the prospects for
bulb culture in Florida and gave two wonderful talks before
interested growers at DeLand and Sanford. At both meet-
ings scores of men and women bent on engaging in the
business of bulb culture commercially listened eagerly as
he warmed to the subject he was convinced held much for
a future magnificent industry for Florida.
Since Mr. Barnes began his experiments and investiga-
tions a few years ago there has been added to the bulb


plantings in and around Volusia County possibly 20,000,000
bulbs, which formerly had to be imported, and it seems
certain that in the course of a few more years this section
of Florida will be one of the greatest bulb growing districts -
in the world. There are in Volusia County alone, more
than 100,000 acres of fine soils ideally adapted to bulb
growing, and in the thousands of miles of travel over the
state no section was found that surpasses the east central
section of this county, and a smaller section a few miles
north of DeLand. This because of the fitness of the soils
and the ideal climate. In any event more experimental
work and more commercial plantings have been made in
Volusia County than in any other county of the state, so
it would seem that this section bids fair to be the very
heart of the enterprise in Florida.
A bulb growers' association has been formed and affili-
ated with the State Florists' Society, the purpose of which
is to guide the business and help those who need informa-
tion. Expert information is as free to the newcomer as the
wonderful air and sunshine. The superior climate of Flor-
ida for this line is very apparent. To this can justly be
added ideal soils, nearness to markets, and competitive
rail and water transportation. There can be no doubt that
this is a real industry for the state, and it is a tested in-
dustry-one that the United States Government, through
its accredited agent, Dr. Griffiths, has put its seal of
approval upon.
The bulbs best suited to Bermuda, Japan, south of
France, and the warmer parts of China and Italy, find a
most congenial home in Florida, the most important being
the Polyanthus narcissus, known as "Paper White," grandi-
flora, soleil d'or, and Chinese sacred lily. These are now
imported from southern France and sections of like cli-
mate.
Second in importance comes the Bermuda lily (Lilium
Longiflorum), known as the "Easter Lily" to practically
everyone. This lily grows so magnificently in this section
that they scatter promiscuously over and beyond the con-
fines of our gardens, and naturalize themselves even in the
fields and woodlands. Yet until comparatively recent years
none have been grown for commerce, and even now more
than 95 per cent of these bulbs are imported. What a
prospect for commercial growers here in this line! Pos-
sibly two to three millions of these lilies will be planted in
and around DeLand this season. Only a small part of the
demand will be supplied from this planting, so the field is
surely an open one.
Many other lily varieties do well here in Florida, gladi-
olus, amaryllis, bulbous iris, Dutch and Roman hyacinths,
freesias, and a host of other bulbs find just the kind of soil
and climate they like here. In just a few years this sec-
tion bids fair to put the bulb industry among the major
crops of the state and well up toward the head of the list.


NEW YORK HANDLED 5,227 CARS OF FLORIDA
ORANGES DURING YEAR
The Fort Pierce Record

In 1925 New York City handled 20,647 cars of citrus
fruits, 40 per cent from Porto Rico and 18 per cent from
other States and foreign imports. Of 11,272 cars of oranges,
Florida supplied 5,227, California 4,818 and Porto Rico
1,161. Of 5,151 cars of grapefruit, Florida supplied 2,823,
California, 1; Porto Rico, 1,890, and 437 from all other
States and foreign imports. Of 4,234 cars of lemons, 900
were from California, and 3,324 from Italy, Spain and West
Indies.










4 Florida Review


New Industries For Florida


NEW FLORIDA MONEY CROP
The Tampa Morning Telegraph
Florida is constantly proving its agricultural opportuni-
ties and sustaining the contention of State Marketing Com-
missioner L. M. Rhodes that Florida can be made the
richest agricultural state in the Union.
Thousands now living in Florida, will remember when
even growers of long experience declared that it was im-
possible to grow celery in Florida, and today Florida leads
all other states in the production of this vegetable.
Thousands now living will recall how Hastings, Florida,
was ridiculed when it was announced that hundreds of
acres of lands would be put into Irish potato production,
and yet the world's greatest Irish potato fields are in this
section.
Practically every thing that can grow elsewhere can be
successfully grown in Florida, and in variety, Florida now
leads any two states in the Union.
It has been generally agreed that Florida could not suc-
cessfully raise asparagus for commercial purposes, but
Henry Sidway a successful grower at Lake Magdalene a
few miles north of Tampa has one and a half acres in
asparagus, and the sample bunch he brought to The Tele-
graph office compared most favorably with any shipped
into the state. Mr. Sidway says that Florida is well
adapted to raising asparagus, the profits depending on the
care of same, and the preparation of the soil. According
to Mr. Sidway asparagus should yield in Florida under
ordinary conditions $1,000 per acre, with possibilities
greatly increasing this figure. Mr. Sidway is an agricul-
tural expert, having formerly devoted his energies to the
growing of asparagus in Illinois and is a recognized author-
ity on asparagus growing. He says his investigation con-
vinces him that asparagus is one of the early coming
money crops of Florida. He is much enthused over his
success in this product on his Lake Magdalene farm and
proposes to direct his best efforts to make asparagus grow-
ing of state wide interest.


NEW METHOD OF KEEPING FRUIT
Dunedin Man Claims Perfection of System to Eliminate
Refrigeration
The Fort Pierce News-Tribune
Tampa, Fla.-Perfection of a process which will eliminate
the necessity for refrigeration in the shipment of oranges
has been announced here by E. C. Skinner, head of the
Skinner Machinery Company, of Dunedin, and an extensive
orange grower.
Mr. Skinner said the process is now in use in California
and will shortly be employed by many orange growers of
Florida. In describing it he announced he would use it in
preparing his own oranges for shipment and declared that
an orange, thus treated, can be transported across the sea
without appreciable deterioration.
Under the system, oranges being prepared for shipment
are washed in water heated to 115 degrees and containing
12 ounces of borax to the gallon. The oranges are kept in
a tank of this solution for six minutes, after which they
are washed again and brushed, They are then placed in


another tank similar to the first and kept there for the
same length of time.
Following immersion in the second tank, the fruit is
carried on a conveyor belt to a dryer and is sprayed with
fresh water. This removes the surplus borax. The oranges
are then covered with a thin solution of paraffin and are
ready for shipment. Mr. Skinner declared tests have
proved that oranges treated in this way will not shrink or
wither and that the average decay in a carload of such
fruit is less than 1 per cent.

ROGER BABSON FAVORS ORANGE JUICE
INDUSTRY
Encourages Plan of Maryland Men to Open Plant in
Auburndale-Originators of Idea About in Readiness-
For Several Years Have Given Project Careful Consider-
ation
Special to Times-Union

Lake Wales, April 7.-Visitors to Lake Wales yesterday
were Murray L. Goldsborough and H. E. Stockwell of Balti-
more, Md., who have organized the American Citrus By-
Products Co., nad expect to put in a plant capable of pro-
ducing several thousands of gallons of orange juice daily at
Auburndale during the next few weeks.
For several years Mr. Goldsborough, formerly with the
Atlantic Packing Corporation of Baltimore, packers of veg-
etables, has been trying to can orange juice. The famous
chemist, Dr. Strassburger of Johns Hopkins has been in
charge of their experiments and they finally came to the
conclusion that while orange juice can be preserved, the
processes that are necessary are such as to make the
product no longer an orange juice so far as the flavor is
concerned.
FRESH JUICE
They gave up experiments therefore, using heat and
depending on pasteurization and extinction of the bacteria
and centralized on chilling the juice until the bacteria are
inactivated, as they term it. In other words the bacteria
are put out of commission but not killed. When the juice
is restored to normal conditions the bacteria become active
again, the juice is not to be told from fresh orange juice
and begins to ferment in a few days just as fresh orange
juice will. In fact it is fresh orange juice.
Having heard of Roger W. Babson's experimnets with
shipping orange juice, they came over to talk with him
about their plan yesterday. Mr. Babson was very much
interested to hear of their plans for putting the shipment
of fresh orange juice on a commercial scale, realizing as he
does and as he has continually preached that in the sale
of great quantities of fresh orange juice there lies one of
the greatest things for stabilizing the citrus industry.

STIMULATE INDUSTRY
Shipping large quantities of fruit to market in the form
of juice will save waste in freight on useless weight, will
take the lower grade of fruit out of competition with the
high class fruit and will greatly stimulate the orange in-
dustry. Mr. Goldsborough states that their main market
for the first year or so will be to ice cream manufacturers
and to hotels and clubs but he can see great possibilities
in the plan Mr. Babson spoke of some time ago of selling











Florida Review 5


Orange juice like milk over regular routes in the great
cities.
Their experiments have shown them that orange juice
in which the bacteria are inactivated by chilling the juice
down to a temperature of four degrees above zero will keep
for at least seventeen months in storage and be fresh
juice when used. "Canned" juice could not be held any-
where so long and was not satisfactory, not being fresh
juice when used. They see an unlimited market for the
product and will operate on a large scale.


WHAT FLORIDA HASN'T
The real estate men tell us what Florida has. Floridlans
in other lines of business tell us what she hasn't. The All-
Florida Conference at Palm Beach last week adopted a res-
olution introduced by Peter O. Knight, of Tampa, a very
conservative citizen of the American Riviera, which de-
clared that:
"The State's finances are in such admirable condition that,
although it has no severance tax, no corporation tax, no cor-
poration stock transfer tax, no franchise tax, no income tax
and no inheritance tax, it has no bonded indebtedness of
any kind or character, does not owe a dollar and has, as of
the first of April, in its treasury in excess of $11,000,000."
There's a record of "no's" to make the tax-ridden citizens
of some other States writhe in envy. Lucky, golden Flor-
ida! Her land values are so high that a small real estate
tax goes a long way. Her roads are so congested with whiz-
zing motorists that a four-cent gasoline tax brought in $2,-
106,000 in January and February. Florida is not bonding
herself to make a good appearance. She lets the real estate
boomers and buyers pay for her facial improvement.


And this taken from the Jacksonville Journal:
"I will admit that the winter climate of Florida is the
best I have ever seen. California has good winter climate,
but not the climate of Florida. The thing that strikes me
about Florida is the many resources the State has that are
yet to be developed-acres that will make rich production,
in fact everything that makes up the strength of a great
commonwealth. The development that Florida has made
in the past few years is a miraculous thing. But the work
has just begun, as I see it. I suspect that the great boost-
ers in Florida now-its greatest builders and even dream-
ers-are not visualizing fully the heights to which Florida
will grow."-Charles H. Windham, City Manager of Long
Beach, California, in Jacksonville Journal.


NEW BERRY VINEYARD PRODUCES GOOD
CROP
Clermont Man Markets Fruit at High Price and Draws
Wide Interest

Clermont, May 5.-(Tribune News Service.)-T. H.
Lewis, who owns a grove on the west shore of Minnehaha
Lake, has been experimenting with Marvel blackberries,
and today he began marketing the crop.
The berries are a bluish, juicy variety, as large as Eng-
lish walnuts, and sell readily at retail at 35 cents a quart.
Mr. Lewis set out 60 bushes, and has carefully trained
them over a long trellis. A distance of 250 is almost a
solid mass of green and ripening berries. News of Mr.
Lewis' success is attracting much attention and motorists
are driving to his place in large numbers.
The original settings come from the Marvel nursery be-
tween Tampa and Bradenton, and it is Mr. Lewis opinion
that blackberries for quantity production is one of the most
promising industries for this section.


SOME BERRIES
County Record

This is no fish story but actual facts because we have the
proof of the pudding. Several days ago Mr. J. H. Bailey,
Jr., one of our enterprising merchants, told us of some
strawberries which he had had for sale, five of which
weighed one-fourth pound. We told him we wanted some
of the berries, (of course we didn't doubt his word) so this
morning he called us over and the lady who brought the
berries to town was in his store, and we have in our
window today a fair sample, twenty-five of which make
one quart. The berries were grown by Mr. and Mrs. J. I.
Nichols of Carr, Florida. Although they have only a small
patch-something less than one-quarter of an acre-they
have clearly demonstrated that strawberries can be grown
as large and in as large and paying quantities as any place
in Florida. Anyone doubting this statement can verify it
by going and seeing this patch.


From Fort Myers Press
It is estimated that at least three thousand carloads of
strawberries were shipped from Florida last year and dis-
tributed in every part of the country. Canada also made
heavy demands upon the groves of the Peninsula state.
According to authorities in the Department of Agriculture,
this is only a beginning. These authorities have carefully
estimated the maximum productivity of Florida soil and
they find it to be a staggering total.


PACE FARMER GROWING FINE CROP STRAW- FINE WHEAT AND RYE GROWN IN SANTA
BERRIES THIS YEAR ROSA FARMS ON EXHIBITION
The Milton Gazette Milton Tribune


We have on display in The Gazette window, the finest
sample of strawberries that we have seen in Florida. These
are all well ripened and exceptionally large and of uniform
shape and color. They were grown by Mr. W. F. Jones,
living about two miles north of Pace.
Mr. Jones says he put these plants out last winter, and
that he will have several hundred quarts of berries from
a small patch of ground. In addition to having lots of
berries, Mr. Jones says he will also have some plants of
this variety for sale this fall.


Samples of rye and wheat, each well developed and full-
grained, are on display in the Chamber of Commerce build-
ing at the foot of Blackwater Bridge. The wheat was
grown on the T. C. Rozier farm, between Milton and Pace,
and the rye was grown on Mayor J. Frank Smith's farm,
five miles east of Milton.
Although it is not likely either of these crops will be
planted here on a large scale, the fact that they will grow
prolifically indicates the wide diversity of Santa Rosa
County soil, the growers assert.











6 Florida Review


CITRUS RETURNS
Jacksonville Journal: Citrus growers of Florida have
taken a most commendable step in the movement they have
launched for a million-dollar advertising campaign. Shippers
are agreeing to pay a pro rata share on each box that is
shipped to meet the fund that will carry the message of
Florida's premiership in the fruit-raising industry to the
four corners of the country. In the citrus business lies one
of the principal sources of Florida's wealth. There isn't
any doubt that the citrus crop can be doubled and the
income correspondingly increased if more people are in-
fluenced to learn the healthful qualities of the grapefruit,
the orange and the other citrus fruits that are grown in
Florida. The way to educate the people of the country is
by telling them about Florida's fruits that can be shipped
quickly to a large portion of the population within a few
hours. The advertising campaign is one of the most momen-
tous steps that the citrus growers have ever taken. It will
bear rich returns for there are millions more who will buy
Florida fruit if they can be reached through the medium
of advertising.

$2,362 PAID FOR FRUIT
Carload of Grapefruit Shipped to Boston by Vero Beach
Company
(Universal Service.)
Vero Beach, Fla., May 17.-The price of $2,362 was paid
for a single carload of grapefruit .recently shipped from
Vero Beach by the Indian River Products Company to
F. N. Leonard & Company, of Boston. The net returns on
this carload after deducting freight, drayage and handling,
was $1,614.10. The car contained 358 boxes of Marsh seed-
less fruit; 73 boxes were of the bright or first grade, bring-
ing $7.00 to $7.50 per box; 158 boxes of golden brought
from. $6.50 to $7.00 per box; 48 boxes of russets brought
$6.00 per box, and 79 boxes of plain from $5.00 to $5.50 per
box. The fruit was grown on matured trees on hammock
land.
The Indian River Products Company has shipped a total
of 90 carloads of fruit this season. The principal markets
were F. N. Leonard & Company, Boston; W. 0. & H. W. Da-
vis, New York City, and G. M. H. Wagner & Sons, Chicago.
On two occasions this season oranges and grapefruit from
Indian River County have graced the table of President
Coolidge at the White House. Senator Vare, of Phila-
delphia, ordered a special box from the Indian River Prod-
ucts Company to be delivered to the President at Christmas.
On New Year's Day the George Whiting Company, of Wash-
ington, D. C., delivered a box, packed by the Vero Beach
concern, to -the White House.
Waldo E. Sexton, head of the Indian River Products
Company, says that this year has been one of the most
profitable in its history for the grower.


FLORIDA ORANGES HOLD MORE JUICE

The following comparison between the juice content of
Florida and California oranges is taken from the recom-
mendations for advertising Florida citrus fruits .read at
the meeting of the Fruitmen's Club at Orlando, March 23,
by a representative of Erwin, Wasey & Co.:
"Last year the Florida Citrus Exchange instigated and
completed a very -comprehensive report based on the
chemical analysis of a great number of oranges from the
various sub-exchanges of California and of Florida.


"Briefly, these tests showed that the average Florida
orange contained 32.9 per cent more juice than did the
average California orange.
"In analyzing the juice content of both oranges, it was
established that the percentage of ash or mineral content
of the Florida orange was twice that of the California
orange; that the sugar content of the two oranges was
practically the same; but that the ratio of sugar to citric
acid was two to one in favor of the Florida orange."

MEDICINAL VALUE OF FLORIDA GRAPE
FRUIT RECOGNIZED
Florida Opportunities
Only a few years back the grapefruit was grown merely
as a curiosity, and had no market value. Later its valuable
medicinal properties became known through analysis of its
gentle acid content and by actual experience of those who
had "taken to it" naturally or gradually acquired a taste
for it.
Doctors everywhere became interested in it, and recom-
mended it as a "starter" for breakfast. Then came a huge
demand for this fine fruit and thousands of acres were
planted exclusively to grapefruit trees, until now it is one
of the chief products of Florida.
During the epidemic of influenza which swept the
country a few years ago, physicians found grapefruit to
be so splendid a remedy for the disease that it was ordered
by the carload for many municipalities. Thus an even
wider market was created-for the man or woman who
once acquires a taste for the delicious fruit is never weaned
from it.
In hundreds of thousands of homes in this country it
is a standard article of the breakfast table. And there are
many persons who eat half or a whole grapefruit at a
sitting at two or three or more meals each day.
Recently the curative value of grapefruit for many dis-
eases has been written about by noted physicians. The
juice of the grapefruit is recognized as a medium which dis-
solves the lime which is formed in the human system and
is the chief cause of rheumatism.
It is the lime in the blood, it is said, which causes
arterial-sclerosis, more commonly called "hardening of the
arteries."
Aside from this, the juice of the grapefruit is a grateful
beverage of high tonic effect on the ordinary healthy.
stomach. It is a corrective of kidney and bladder troubles,
and according to some medical authorities it has much to
do with keeping the human system free of such handicaps
as goiter, tumors and similar growths. Also the feminine
sex will be interested to learn that grapefruit, through its
blood-cleansing properties, insures a clear complexion.
So, if Ponce de Leon did not, after all, find that fabled
fountain of youth in Florida, at least there has been found
in this State as its peculiar product a fruit which compasses
many virtues that go to the healing of human ailments, or
their prevention.

VOLUSIA ON MAP FOR BULB GROWING
Bradenton Herald
Daytona Beach.-Interest in Volusia County as a bulb-
growing center is spreading rapidly through the South,
according to information received at the Chamber of Com-
merce here, and by bulb-growing interests in this part of
the county.
It is expected the bulb-growing industry in Volusia
County will add millions of dollars to the wealth of the
State.










Florida Review 7




Dairying in Florida


By J. M. Scott, University of Florida


Why does not Florida produce the milk, cream and butter needed to feed the people within her own
bounds is a question that has been often asked. There is one man in the state who has given the subject
much thought and so the following from the pen of Prof. John M. Scott, who for years has been at the
head of the Animal Husbandry Dept. of the Florida Agricultural Experiment Station, will be read with
much interest.


Few people seem to realize the importance of dairying in
Florida. Too many folks take the attitude, why worry
about dairying in Florida when people can make so much
more money out of citrus and truck crops? The question
is, Can they make more real money out of citrus or truck
crops? It is all right to kid one's self about how much
money the other fellow makes from his efforts. Neverthe-
less, the fact still remains that hundreds of cows that spend
their winters and summers above the Mason and Dixon line
supply a large part of the whole milk consumed in Florida.
What is more, these herds of cows in the north are growing
larger each year.. This means that the folks in the North
have taken pity on us folks in Florida and are supplying us
with milk out of the kindness of their hearts, or else they
find Florida a good market.
From Jacksonville south along the East Coast milk is
higher priced than than anywhere else in the United States.
Why is this? Because we do not have enough dairy cows in
the State to supply the demand for milk. Dairymen have in
the past been afraid of the summer surplus of milk. There
is no summer surplus. If the Illinois dairyman can afford
to keep cows and milk them and ship his milk to Florida,
and still make a profit, then why cannot the Florida dairy-
man make a much better profit for himself?
It is true that if the Illinois dairymen had to milk some
of the cows found in this State and called dairy cows, they
would not stay in the dairy business very long.
We need more good dairy cows-cows that will produce
not less than two and a half gallons of milk a day for 300
consecutive days, or 750 gallons a year. The cow that pro-
duces 1,000 gallons of milk a year will be more profitable.
The average Florida cow at present produces less than 200
gallons of milk in a year. Low production is the cause of
no profits.
There is no truth in the statement that cows in Florida
will not produce as much milk as elsewhere. Enough records
are now available to show that when cows are given a fair
chance, they will produce as much milk here as cows do
elsewhere. Records are now available for 125 cows in Flor-
ida which show a yearly production of from 750 to 2,000 gal-
lons of milk in a year. If these 125 cows produce 750 to
2,000 gallons, why can we not have 30,000 cows that will
produce an equal amount?
There is one very important point .about the above rec-
ords; that is, none of these good records were made by cows
carrying ticks. All of these records came from tick-free
herds.
The fact that a large part of the State is still under quar-
antine makes it impossible to bring in good dairy cows that
will be profitable producers. Good producing cows are not
raised under ticky conditions. In other words, good produc-


ing cows-cows that will produce 750, to 1,000 gallons of
milk in a year-are not found in the same pasture with
ticks.
The question of pasture is an important one, and one that
should receive due consideration. It is quite true that the
native pasture furnishes good grazing for only a short time
in spring and early summer. By native pasture we refer to
wire grass and such other grasses as are found on cut-over
pine land. However, good pastures may be had if the proper
effort is put forth, if the desire for them is sufficient.
The Agricultural Division during the past few years, has
given attention to the production of good pastuers. Demon-
station pastures have been established in the northern, west-
ern and central parts of the State, and in both the West
Coast and East Coast sections. These demonstration pas-
tures show very clearly what can be done so far as estab-
lishing a permanent pasture is concerned. Good pastures
may be had in any section of the State if care and judgment
are used in the selection of the soil.
Grass will not grow successfully on a soil that will not
produce a fair crop of corn or cotton. A lot of trouble in
the past with pastures has been that too many of us ex-
pected and hoped to produce good pastures on lands that
were too poor to grow any crop successfully. Nothing can
be more disappointing than to spend money for grass seed
and then spend time sowing it on poor, sandy land that will
not produce over seven to ten bushels of corn to the acre.
One might just as well save his time and money, as good
pastures cannot be produced on that type of land. Choose
the better types of soil for your pastures and your efforts
will supply grazing for your herd nine or ten months during
the year.
The grasses that have up to the present time shown their.
adaptability to Florida conditions have been Carpet, Dallis,
Bahia, and lespedeza.


FORMER IOWA PUBLISHER CONDUCTS
MODERN DAIRY FARM THAT IS
DIFFERENT

Charles S. Painter, Proprietor of Broad' Acres, After Inten-
sive and Comprehensive Study, Has Worked Out a Splen-
did System of Farm Management
The Florida Grower

Charles S. Painter, owner and operator of Broad Acres
Dairy Farm, located five miles north of Ocala, produces a
semi-certified quality of market milk which he retails at
20 cents a quart-and makes money-while many other
Florida dairymen who sell milk for 30 cents a quart or
more are not showing a creditable income on their invest-










8 Florida Review


ment and enterprise when viewed from a strictly business
basis.
One producer selling a food product at a rock bottom
price yet accumulating a larger net annual turn-over than
the majority of his associates who sell at a price of one-
half again higher than his. Sounds like a proposition of
management and mismanagement now, doesn't it? Looks
as though somebody had been burning the candle at both
ends of the day, planning, scheming and devising new ways
of doing old jobs, better methods by which to close all
possible sources of leak and loss. This is exactly what has
occurred up in the latitude of Broad Acres since Mr.
Painter purchased the old plantation which dates back to
the days of slavery and transformed it into one of Florida's
most efficiently operated milk manufactories-a dairying
project which may well serve as an object lesson in agri-
cultural system and efficacy.
The Broad Acres Jerseys never lack for succulence, yet
the farm has neither silo nor battery of canned corn
storage. These self-same dairy matrons never lack for
balance in their ration yet the purchases of commercial
feeds are minimum. Milk is sold at 20 cents the quart and
attractive dairying dividends accrue yet no wizardry or
legerdemain are invoked to work this Floridian miracle.
A high quality raw milk is produced which ranges as low
as 5,000 in bacterial count and averages a 14,000 count, yet
the valuable product is sold at the lowest prices which your
writer has found in Florida. And all this is accomplished
in a methodical, business-like manner. Neither blare of
trumpet nor the conceit of really remarkable achievement
have ever attempted to herald the wonderful consumma-
tions of the Painter dairy farm into the public limelight.
Anyone who knows anything about Florida milk pro-
duction appreciates that the feeding problem in the penin-
sular state is the limiting factor, the control throttle which
regulates the dimensions of the net income which obtains
from keeping cows. The outstanding criticism which prac-
tical scientific management can make of the flamingo state
milk farmer is that he places too great dependence on retail
feed dealers. He pays high prices for purchased con-
centrates. He uses these costly ingredients and rations
to the almost complete exclusion of home-raised protein.
Many farmers buy practically all that they feed with the
exception of the native pasture to which their cows have
access. The salient sin of omission in Florida dairying is
that feed units which might be raised at home are imported
in burlap sacks from successful farming sections far north
of freezing weather.
And because we are teetotally opposed to this unneces-
sary reliance on purchased feeds and because we champion
the cause of the harvest of as much as possible of what is
fed directly on the farm where it is consumed, we delighted
in dropping in at Broad Acres the other day and shaking
hands with Mr. Painter and being introduced to his common-
sense methods of ridding Florida's feeds and feeding per-
plexities of their riddles. Mr. Painter, formerly a success-
ful newspaperman, has focused all the resources of a highly
trained, ingenious and business mind on the solution of
some of Florida's dairy farming problems. His conclusions
as emphasized in the daily management of his farm are
practical exemplifications of what can be accomplished in
that vast tract of land discovered centuries ago by Hernando
DeSoto, where scientific dairy 'regime is instituted and
institutionalized.
Pray note what follows. The Painter Jerseys average
three gallons of milk during their lactation periods,-which
means that this particular Jersey herd is one of the highest
producing commercial aggregations of the breed south of


the Georgian peaches. One-half of the cows are registered
in the American Jersey herd books, while the balance are
fifteen-sixteenths to thirty-seconds pure in blood line and
family tree. Here is a wonderful illustration of the value
of properly selected sires in grading up a herd. The former
herd-leader was imported from the notable Biltmore Jersey
herd of the Vanderbilt interests in North Carolina. He has
stamped his fecundity and prolificacy on his progeny. He
has added type, quality, size, stamina, increased production
and class to the annual calf crops. The best heifers have
been mobilized as milch herd recruits, have been well-fed
and grown. The herd shows the results of painstaking
effort to bring out the best engendered in the Jersey breed.
At present, a young Jersey, one of the best junior sires
raised latterly at the Florida experimental farm at Gaines-
ville, is being groomed as the leader of the Broad Acres
Jerseys.
Instead of using a silo as an aid in milk production, Mr.
Painter has adopted the novel and meritorious method of
raising a sequence of corn crops and feeding the succulent
material in macerated form as a soiling crop. This means
that during the entire season during which corn seed will
germinate and produce stalk, leaf and ear growth, Broad
Acres feeds chopped green corn to its cows. Corn planting
is continued at ten-day intervals during the period from
mid-February to the middle of May. Fifty to ninety acres
are usually cropped to corn in six patches which can be
handled in this unusual manner. As soon as it is warm
enough in the late winter to plant corn, Mr. Painter begins
with Golden Dent seed corn. He continues his sequence
plantings in regular order, utilizing the types and varieties
best adapted to the various seasons of planting and pro-
duction. He uses hard white varieties of seed corn for his
last plantings. About one-half the crop is soiled and the
balance is raised for grain and fed as corn and cob meal.
A certain proportion of the corn crop is matured for
grain. Mr. Painter uses a large gasoline feed grinder in
converting this carbonaceous feed into corn and cob meal.
Thus he is able to raise a considerable part of the grain
which he feeds. He purchases cottonseed meal by the car-
load directly from Georgia mills and thus obtains this
important nutrient for about $42 a ton. He feeds the cotton-
seed in home mixture with corn and cob meal, and a little
bran or ground oats as is necessary to round out the com-
bination and provide a well-balanced concentrated feed.
"This big ballyhoo about the possibilities of dairying in
Florida in certain respects needs modification," remarked
Mr. Painter during our conversation. "The producer must
raise as much of his feed as possible if he is to win success
in dairying in Florida. He must farm according to local
conditions of soil and climate and must devise a system
adapted to his particular farm, soil and climate. There is
opportunity for attractive profits but it is realized in fullest
measure only when the milk producer practices business
management as painstakingly as does the banker, baker,
butcher or business man. You cannot operate a dairy farm
from the front porch. You cannot win profitable returns
where you follow extravagant methods and buy all your
feed-or the most of it."
Queer to tell, Mr. Painter has a mechanical milking ma-
chine on his farm but he does not use it. It serves at
present as an emergency equipment-an insurance against
any potential labor shortage. Whenever the need arises,
the machine is ready for active service. As matters now
stand, colored milkers draw the liquid food twice daily
from the cows. These boys have been taught how to milk












Florida Review 9


according to Northern systems. They now rank as skilled
milkers who have grown up in the business.
Mr. Painter markets his milk in Ocala, supplying two
restaurants, one hotel, one drug store and 100 private
families. He has adhered to the price of 20 cents a quart
because his trade is permanent. These consumers are his
friends. He makes a good profit under his production sys-
tem, selling milk at 20 cents a quart because his feed pur-
chases are minimum and all his activities are systematized.
One of those curious quirks of fate which not uncom-
monly make truth stranger than fiction embarked Mr.
Painter, ex-newspaperman, into dairying. Having deter-
mined that the highland section of Ocala suited him as a
future home, this gentleman surveyed the business field to


The following records speak for themselves. The past
two years have seen many of them broken and there is no
reason why Florida shall not have some of the best cows
in the entire United States.

HIGH RECORD COWS IN FLORIDA.
SUPERVISED BY C. H. WILLOUGHBY,
College of Agriculture, University of Florida,
To March 20, 1924.
AMERICAN JERSEY CATTLE CLUB REGISTER OF MERIT,
1923.



Name, Number and Owner.


0 Id
a .* s. ^
o-o

_____________ g _S._ _
1ITJujube of Panola 386182, Meadow-
oaks Farms, Bartow, Fla...... 6-0 365 10,984 6.08 667.9
2 Husky Maid 361558, Pennock Plan-
tation, Jupiter, Fla ........... 7-8 365 11,140 5.63 627.0
3 Gamboge Knight's Island Star
433054, Meadowoaks Farms,
Bartow, Fla. ................ 4-7 365 12,113 4.94 598.4
4 Mourler Souvenir 351206, Mag-
nolia Farms, Muscogee, Fla. 8-9 273 9,316 6.36 592.2
5 Coomassie's Princess Girl 281956,
Meadowoaks Farms, Bartow, Fla. 9-9 365 10,523 5.52 580.8
6 Queen Tullia 299706, Meadowoaks
Farms, Bartow, Fla. .. .. 9-3 365 10,837 5.31 575.4
7 Gamboge's Sunshine Dolly 457518,
Meadowoaks Farms, Bartow, Fla. 3-9 365 11,117 5.11 568.6
8 Jolly Mildred 300266,Meadowoaks
Farms, Bartow, Fla.......... 10-2 365 11,30915.01 566.4
9 Coomassie of Meadowoaks 2nd,
Meadowoaks Farms, Bartow, Fla. 4-8 365 10,150 5.58 564.8
10 Double Torono's Gipsy 387419,
Meadowoaks Farms, Bartow, Fla. 5-4 365 11,699 4.77 558.2
11 Pogis Coomassie Girl 464621,
Meadowoaks Farms, Bartow, Fla. 3-10 365 8,931 6.13 547.4
12 Torono's Coomassie Eurota 464624,
Meadowoaks Farms, Bartow, Fla. 3-6 365 8,938 6.05 540.9
13 Torono's Pansy Maid 464622,
Meadowoaks Farms, Bartow, Fla. 3-8 365 9,267 5.90 537.0
14 Fairy's Myrtle 351224, Magnolia
Farms, Muscogee, Fla........ 7-3 365 10,364 5.14 532.3
15 Noble's Belle of Covington 300265,
M. A. Milam, Miami, Fla....... 5-7 365 10,214 5.19 529.9
16 Torono's Golden Fancy 2nd 464623,
Meadowoaks Farms, Bartow, Fla. 3-4 365 9,326 5.66 528.3
17 Royal Blue Belle of Biltmore
328301, Meadowoaks Farms,
Bartow, Fla. ................ 8-8 365 9,463 5.52 523.0
18 Torono's Eurota Coomassie 504(651,
Meadowoaks Farms, Bartow, Fla. 2-3 365 8,410 6.17 519.0
19 Sophie's Golden Glow 450528,
Meadowoaks Farms, Bartow, Fla. 4-8 365 10,416 4.96 516.6
DUTCH BELTED CATTLE ASSOCIATION OF AMERICA,
ADVANCED REGISTRY, 1923.



Name, Number and Owner. .

-gg o a


Ii Aem or Ullumhin 20:-C. I )r .1- CI I I I


DuPuls, Lemon City, Fla. 11-6 365
2 Ferndell 1961, Dr. J. G. DuPuis,
Lemon City, Fla.......... ... 7-7 365
3 Alpha of the Dell 2293, Dr. J. G.[
DuPuis, Lemon City, Fla 6-7 365
4 Gem of Florida's Glory 2520, Dr.
J. G. DuPuis, Lemon City, Fla. 5-0 365
5 Rancho Queen's Fancy 2460, Dr.
J. G. DuPuls, Lemon City, Fla. 4-10 365


17,278 3.67
13,478 3.71
9,018 4.46
10,309 3.96
10,191 3.85


see to what he could best turn his hand. And finally, after
intensive investigation, he decided to engage in food pro-
duction. Dairying looked like the best so Mr. Painter, who
founded the Des Moines (Iowa) Daily News, who owned
and edited the leading paper in Seattle, Wash., previous to
the big fire of 1888 and who later was associated in a re-
sponsible capacity with the Herald-Examiner in Chicago,
turned to milk farming as a business. Journalism lost a
successful son while Florida dairying gained another leader
who has blazed new and novel trails in feed production and
dairying management. The State of Florida and her agri-
cultural destinies are safe under the guidance of such
pilots as Mr. Painter-men who bring a wealth of business
experience, a country-wide viewpoint and the willingness to
work to-the land of our last frontier as welcome guests.


AMERICAN GUERNSEY CATTLE CLUB, ADVANCED REGISTER,
1923.


Name. Number and Owner. 4 _

W. cd a,
a a
5- P4Y -, on M

1 Jose de Lorraine 55871, Loxa-
hatchee Farms, W. Palm Beach 4-7 365 12,071 5.89 711.5
2 Glenwood of Fairfax 48994, Loxa-
hatchee Farms, W. Palm Beach 5-2 365 11,117 5.21 582.5
3 Marion of Clearview 58147, V. C.
Johnson & Bros., Dinsmore, Fla. 5-7 365 13,117 4.26 559.0
4 Glenwood's Pride of Rock Farm
45671, Loxahatchee Farms, W.
Palm Beach ................. 5-10 365 11,058 5.00 552.4
5 Dean's Adrana 36545, Loxahatchee
Farms, W. Palm Beach ....... 9-10 365 12,202 4.48 547.1
6 Sequel's Triumph de Lorraine
64432, Loxahatchee Farms, W.
Palm Beach ............... 3-6 365 10,302 5.16 531.2
7 Sunnybrook Arbutus 85539, V. C.
Johnson & Bros., Dinsmore, Fla. 2-1 365 9,211 5.65 520.4
8 Nabob's Rosebud of Whitehall
71611, Loxahatchee Farms, W.
Palm Beach .8-10 365 10,717 4.79 513.4
9 Incombustible's Dairy Maid 87709,
Loxahatchee Farms, W. Palm
Beach ... ... ... 2-6 365 9,028 5.66 510.7
10 Jour de Grace 66496, Loxahatchee
Farms, W. Palm Beach ...... 2-6 365 9,028 5.66 510.7
11 Wlllowmere Hazel 78374, Loxa-
hatchee Farms, W. Palm Beach 2-1 365 8,050 4.85 390.0


AYRSHIRE BREEDERS' ASSOCIATION, ADVANCED REGISTER,
1923.




Name, Number and Owner. a


g| P 4 ^

1 Howie's Belle of Hamilton 56382,
Highland Oaks Farm, Pierce, Fla .... 305 12,488 4.19 511.5
2 Topsy P. 58977, Highland Oaks
Farm, Pierce, Fla............... 305 12,326 3.66 451.6
3 Star Sebastian 44233, Water Oak
Plantation, Tallahassee ...... 7-0 365 10,697 4.21 450.3
4 Patsie Ketcham of Avon 40296,
Water Oak Plantation, Talla-
hassee ............ 5-7 365 12,193 3.51 427.8
5 Beaucham's Lady Grace 51313,
Highland Oaks Farm, Pierce, Fla. .. 65 9,98 4.12 896.9
6 Martha Dale 38746, Highland Oaks
Farm, Pierce, Fla......... 9-3 365 11,380 8.39 888.7
7 Willowmoor Eudora 49102, Water
Oak Plantation, Tallahassee 4-1 365 9,034 4.08 369.0
8 Androssan Primrose 49242, Water
Oak Plantation, Tallahassee 4-1 266 9,343 3.84 358.4
9 Kirsty Star 58065, Water Oak
Plantation, Tallahassee ...... 2-9 300 8,350 4.17 348.3


HOLSTEIN-FRIESIAN ASSOCIATION OF AMERICA,
501.1 ADVANCED REGISTER, 1923.
412.0
1 Princess Korndyke Parthena
408.0 260950, J. C. Debecoise, Jack-
sonville, Fla ................ 7-1 242 10,575 3.29 347.7
892.7


,


,











10 Florida Review



Value of Vetch as Cover Crop


VALUE OF VETCH IS POINTED OUT BY LOCAL
MAN
Calls Attention to Successful Experiments in Marion
Palatka Daily News
Announcement of the county agent of Marion County
that hairy vetch can be successfully grown in Florida,
following experiments there, means much to the common-
wealth, in the opinion of W. H. Hosmer, of the Stewart
Factory-Built House corporation, of Palatka.
"I at one time bought a farm in Wisconsin that had a soil
similar much Florida soil, except that it was less fertile,'
Mr. Hosmer said. "It was blow sand, a fine sand that was
easily set into motion by the wind. When I bought the
farm, it would not grow corn. I planted it in vetch and
the next year back to corn and harvested 65 bushels to the
acre. The vetch had turned the trick. It can do the same
for this state."
Hairy vetch, Mr. Hosmer said, should be planted here
about October 1, and requires a half-bushel of seed to the
acre, at a cost of about $7. It forms a mulch.
"Think of what vetch will mean to Florida, both in the
way of economy and in getting away from the prejudice of
many farmers from the old states against the necessity of
commercial fertilizer," Mr. Hosmer said.
Referring to the successful growing of vetch in Marion
County, a recent newspaper article says:
"Can vetch be grown in Florida?" is the question that is
so many times asked the office of the county agent of
Marion County. The answer to this question has been con-
clusively proved by J. F. Gist, Ocala, Marion County farmer.
Marion County has hundreds of acres of land like this of
Mr. Gist that will grow his vetch and oats.
"Mr. Gist is more of a truck farmer, growing mostly
vegetables. In the fall of 1924 Mr. Gist had ten acres of
cabbage to which he applied 1,000 pounds of 5-7-5 fertilizer.
This crop of cabbage yielded him 420 hampers per acre.
Believing in growing his feed for his mules, Mr. Gist
planted this ten acres of cabbage ground to corn. No addi-
tional fertilizer was applied. Last fall 40 bushels of corn
per acre was harvested and stored for winter feeding. Not
being satisfied in letting this land lie idle throughout the
winter months, Mr. Gist decided to plant a crop of vetch
and oats. This crop was planted in the last week of De-
cember, 1925, and was cut for hay on the first day of May,


1926. This crop of vetch and oats is the best the writer
has ever had the privilege of seeing in the state of Florida.
The crop stood from 4 to 4% feet high. This vetch and
oats averaged two tons per acre at a cost of $7.50 per ton,
taking into consideration all labor and seed cost. Mr. Gist
will have hay and grain feed from his crop to supply his
feed for months to come. He is turning his sheep on this
field now to graze the oats and vetch left on the ground.
This is an example of what can be done in Marion County
when the farmers take the opportunity of growing their
own feed as well as truck crops."


VETCH GROWS WELL AT JAY
Three Farmers Pleased with Experimental Crops

Milton Tribune

Eugene Hendricks, J. D. Hood, C. Bynum, three leading
farmers of the Jay section, are very much gratified with
an experiment they have been making in growing hairy
vetch. County Agent Hudson has brought a few plants of
this new hay to The Tribune office, which measured almost
four feet in length.
"Of course hairy vetch in other states has passed the
experimental stage as an admirable forage crop, but in
Santa Rosa County it has never been grown much," said
Mr. Hudson. "The results of the acre patches grown by
Mr. Hendricks, Mr. Hood and others at Jay, however,
demonstrates that it is well adapted to this section and
farmers all over the county are urged to plant it if they
want to grow large forage crops."
Mr. Hudson says hairy vetch is as good for forage as
alfalfa, and that its cultivation in Santa Rosa County would
inaugurate a new era in the growing of live stock. He
points out too the great advantages of vetch in improving
land, that the nodules on the sandier types of soil, of which
there is a great deal in the county, it will do well, though
probably not producing quite so much to the acre.
Mr. Hudson says the vetch should be planted in October,
and can be disced in on corn land without cutting or dis-
posing of the corn stalks. If sown with oats the advan-
tages are better when mowing, as the stubble oat stalks
help to keep the vetch standing. Arrangements will be
made for supplying all those who want them with seed for
sowing in October.


FLORIDA
The St. Augustine Tribune
Hundreds of the leading business men, bankers and de-
velopers in Florida-the real captains of progress who base
their activities upon sound fundamentals-will meet in West
Palm Beach April 16 to make a thorough survey of the
state's economic status, and to let the facts be known.
This is a wise move from more viewpoints than one.
In the first place it will bring about a greater cohesive-
ness among the leading citizens of all sections, and it will
thereby serve to unify the efforts of the real builders of
Florida to completely eliminate the horde of wild-cat, fly-
by-night land sharks who took advantage of an unprece-
dented movement to so inflate the speculative tendency, to


"get-rich-quick," that a reaction had to come and in the
coming it necessarily caught thousands of victims, just
as they were caught in the gold rush to the Klondike, in
the more recent oil rush to Texas, and in the mining stock
crazes that swept this country a quarter of a century ago.
It is a form of metamorphosis that most great advance
movements that become abnormal in their progression, go
through. The reaction shakes the speculators from off the
limbs, squeezes the water out of inflated corporation stocks
and brings the sky-rockets back to earth.
The trouble in most sound readjustment, following specu-
lative cataclysms, is that the pendulum that has swung to
one extreme is apt to swing to another before it comes to a
plumb.











Florida Review 11


Industries


PAPER MAKING COMING SOUTH
Fort Myers Press

One of the reasons we should take care of our forest
lands is that we can produce timber so quickly, much faster
than any other portion of the United States.
It is said it takes seventy to seventy-five years for spruce
to grow to pulpwood size in Canada, while the southern
pines grow that large inside of twenty years:
We could take the timber off our lands for paper making
every twenty to twenty-five years and have endless cycles
of cutting.
The South will some day supply the nation's paper, and
this section can have its share in the prosperity by merely
taking the little care of its timber lands necessary to pre-
vent fires from sweeping over them.
The bulk of the paper industry is now in Canada and the
Northern parts of the United States. Very few new mills
are now being built there or the capacity of the present
ones increased.
The reasons for this are that the forests are being de-
pleted, the remaining portions are, from a manufacturing
standpoint, inaccessible and the transportation facilities are
not available.
Paper making must come South.
All we have to do to hold this industry perpetually is to
insure it a supply of raw material. We have much raw
material now, and the timber lands of the South are
credited with being able to produce four times as much
pulpwood in a year as the lands in the colder north.
All we have to do is not to burn our young growth as we
are at present doing. Every land fire costs us money.


POINTED PINE PARAGRAPHS
By O. H. L. Wernicke, President Pine Institute of America,
Incorporated

The Milton Gazette

A crop of pine trees presents some features of culture
and marketing far superior to other crops at the choice of
the Southern farmer. It would be as absurd for the real
estate men and developers of this region to overlook the
possibilities of pine tree farming, as to neglect opportuni-
ties in other crops.
No crop, native to your county, contains better promise
of success and steady profits than pine trees.
In 1905 we could buy the best long leaf pine practically
everywhere in the South for from one dollar to two dollars
a thousand feet. You cannot buy the same pine today for
ten dollars, in fact there is practically none for sale.
The government reports say that by 1935 the Southern
states will not be producing enough lumber for their own
needs without thinking of shipping any, so it is pretty hard
to tell what pine timber will be worth, but twenty dollars
a thousand probably will be reasonable by that time, with
none for sale.
We have a natural timber-growing country here. Pro-
tect our land from fire, at very small cost, and we will have
timber to sell at good prices.


BLUE RIBBON PLANT GROWS
Capacity Has Been Increased, 50 Per Cent Over Original
Plans
The Tampa Morning Telegraph
Feathered society in the chicken yards in and about
Tampa moves along with occasional cackles of content-
ment, oblivious of the strenuous seasons ahead. Not a
"Biddy" has been informed of the goings-on these days at
the Harris terminals, where there is being erected a fac-
tory that will require in its operations a daily average of
more than 500 dozen of eggs. The hens of this territory are
expected to supply this demand.
The $200,000 plant of the Richard Hellman Company,
Inc., of Long Island City, N. Y., manufacturers of Blue Rib-
bon mayonnaise, is taking shape. The building, which is
being erected on lots 4, 5, 6 and 7, of block 40, will be com-
pleted with all machinery installed in sixty days, according
to J. W. Bournier, of Friend & Bournier, contractors. The
capacity has been increased 50 per cent over first plans.
So great is the increase in the business of the southern
district of this firm that the Tampa factory must start with
a much heavier production than was anticipated, according
to M. R. Van Benschoten, vice-president of the company,
who is in charge of this territory. The Tampa factory must
serve the entire South, reaching as far west as Dallas and
as far north as Atlanta.
The building will have one story and a basement. In a
part of this basement there is being installed three 10,000-
gallon tanks for the storage of vegetable oil. Walls are
being built of brick on reinforced concrete and steel. The
interior will be finished with waterproof cement and enamel.
The building will have 15,000 square feet of floor space and
will cost close to $100,000.
That the ports of Florida are busy is shown by the list
of exports as shown by the Miami Tribune:

CONTRACT IS APPROVED
Advertising Campaign Totaling $1,000,000 for Florida Citrus
Fruit Endorsed by Committee

Miami Herald

Orlando, Fla., May 11.-Approval of the contract for the
operation of the proposed $1,000,000 advertising campaign
for Florida citrus fruit for a period of one year was made
here yesterday at the first meeting of the advertising com-
mittee of the Fruitmen's Club.
W. H. Mouser, president of the Mouser Packing Com-
pany of Orlando, was elected chairman of the committee.
The proposed plan of operation calls for a taxation of
five cents per box on citrus fruit for the raising of funds
to advertise Florida citrus fruit throughout the country.
According to Mr. Mouser, the plan is meeting with
approval throughout the State, and numerous telegrams
are being received daily endorsing the plan.
Members of the committee present were: W. H. Mouser,
Orlando; V. B. Newton, president of the Fruitmen's Club,
Orlando; Lawrence Gentile, Orlando; Archie Pratt, Orlando;
Earl Wert, Bartow; John Snively, Winter Haven; R. D.
Keene, Eustis, and J. E. Montgomery, Tampa.












12 Florida Review


LUMBER PRODUCTION SHOULD BE FLORIDA'S
LEADING INDUSTRY
South Florida Developer
"Florida's Industrial Possibilities" were discussed at the
afternoon session of the congress by H. B. Meade, manager
in Florida for the American Cynamid company.
The major industry, he said, was the production of lum-
ber, in which Florida stood fourth in the southern states
in 1925. In this connection he urged the necessity for
reforestation and conservation of natural supplies. From
lumber production, he passed to the by-products of the
industry, production of turpentine, rosin, acid phosphates,
etc.
Speaking on behalf of the rock quarries of the state,
Mr. Meade stated that engineers should use native ma-
terials whenever possible. Cement, he said, had hereto-
fore been imported from Europe but in 1927 a cement plant
was to be completed in Tampa, using Florida rock and
clay. The making of asphalt blocks, he said, constituted
an industry in which everything except asphalt could be
used from home products.
Cigar manufacture, especially in Tampa and Key West,
he gave as a stable industry already established, with the
making of commercial fertilizer as another. Fisheries he
mentioned as a decided asset for the state's commercial
aspect.
Although there are 489 furniture plants in the southern
states, Mr. Meade said there are none in Florida and this
industry could be successfully developed. The making of
sashes and doors was mentioned as a business that should
be encouraged instead of products being imported.
That Florida could produce, that it presented an excel-
lent market and could furnish efficient, adequate labor, he
stated in conclusion. Lack of cold weather and elimination
of subtropical diseases were cited as factors tending
towards production of adequate labor. Negro labor, he
said, was one of Florida's best industrial assets.


SHELL IS DISTRIBUTED
State Fish Department Active in Florida Waters During
Past 60 Days
(By the Associated Press)
Tallahassee, Fla., May 24.-Ninety-six thousand bushels
of oyster shells have been planted by the state shell fish
department within the past 60 days on the public reefs off
the Franklin County coast, according to Commissioner T.
R. Hodges.
The shells were planted just in time to catch the "spat,"
or young oysters this season, as the oysters are now in full
"milk," or "spawn," Commissioner Hodges said.
Oyster planting operations conducted by the department
will be shifted to Wakulla, Levy, Citrus and other south
Florida counties some time during the week of May 24-29,
Captain Hodges said, and the dredge Franklin and other
boats of the oyster planting fleet will leave Apalachicola
the first part of the week for St. Marks to begin work.
Carloads of pipe, engines and pumps will shortly arrive
for construction of the pond hatcher at Welaka, the com-
missioner stated. The brood fish will be placed in the
ponds as soon as the latter can be properly prepared and
flooded with water from the St. John's river.
Captain Hodges recently returned from an inspection
trip to Apalachicola and Welaka and stated that the work
of the department is proceeding speedily and satisfactorily
at both places.


SARASOTA'S NEWEST INDUSTRY WILL HAVE
CAPACITY OF THOUSANDS OF BAGS PER
MONTH-BIG STEAMERS WILL DOCK
The Sarasota Times

The initial concrete evidence of the benefits to accrue
from Sarasota's deeper water harbor is contained in an
announcement made this morning of the building here of a
$250,00(0 coffee grinding mill, the raw coffee to be brought
in here from Brazil by steamships of the United Fruit Co.
The announcement was made by M. L. Wread, a promi-
nent building contractor, and a member of the board of
county commissioners, who stated that materials for the
building are already on the ground. Mr. Wread will be the
sole owner of the new industry, the money for the building
of the plant and the starting of the industry being available
now.
The plan is to be a large one, occupying a lot 150x200
feet, east of the Tamiami Trail near the Hog Creek bridge.
It is to be a fire-proof building, being constructed of hollow
tile, and is to be one of the largest and finest coffee-grind-
ing and roasting plants in the Southeast.
Tentative arrangements have already been concluded
with the United Fruit Co. for the transportation of the raw
product into Sarasota, and also with the exporters of the
coffee in Brazil. Mr. Wread stated today that he will leave
here in about three weeks for New Orleans, where definite
arrangements will be concluded with the steamship com-
pany. From New Orleans he will sail for Brazil, there to
conclude definite arrangements with the exporters of the
raw coffee.
The building will be completed in about ninety days, and
until such time as the business grows to warrant large ship-
ments of the raw coffee into Sarasota, from 10,000 to 20,000
bags will be brought in here twice a month, meaning that
ships of the United Fruit Co. will make this a port of call
at least twice a month, adding considerable prestige to Sara-
sota's deep water harbor from the start.
To demonstrate the magnitude of this-easily reported
to be Sarasota's first great industry-Mr. Wread stated that
he has already engaged an expert blender of coffee to have
charge of the factory, in addition to five other expert blend-
ers, all of whom are coming from New Orleans, where they
have been engaged in the business for years. The entire
personnel of all departments of the business has been en-
gaged, Mr. Wread stated, and this winter he will be serving
the trade throughout Florida.
Mr. Wread further stated that the name of the company
has not yet been selected, but that in the name, Sarasota
will appear, it being his purpose to advertise the city as
much as possible with the new industry and with the name
it will carry.
Another feature of the new industry will be the operation
of a fleet of five big trucks, each of these trucks to be in
charge of an expert blender acquainted with coffee demon-
stration, these trucks to be continually operated throughout
the state, in order to serve the trade 6n short notice. In
other words, Mr. Wread stated he was going after the busi-
ness of the entire state.
In addition to roasting coffee, Mr. Wread stated the new
industry will also handle tea, but this litter will be a small
part of the business, the main feature of it being the blend-
ing and roasting of coffee.
In addition the new industry will also manufacture its
own cans and crates, the product being put up in one, two,










Florida Review 13


$72,099,083 IS BUILDING RECORD IN 63 CITIES
OF STATE IN 3 MONTH PERIOD
State Chamber of Commerce Expects Higher Total

Jacksonville, April 10.-Building permit records from 63
Florida cities and towns for the month of March and for
the first quarter of 1926 have been made public by the
Florida State Chamber of Commerce which is compiling
the statistics for presentation at the Florida Inventory
Congress to be held next week at Palm Beach. The March
total is $21,719,798 while the aggregate of the 63 points
during the quarter is $72,099,083. The total for the quarter
does not include the January and February totals from a
number of points, the Chamber having on file reports from
75 for January and 76 for February.
The combined total for the quarter of all of those report-
ing in January and February, together with the 63 which
have reported for March is $73,455,403.
The State Chamber is confident that when all of the
March reports have been received the State's quarterly
total will be in excess of $75,000,000.
Several cities during the first three months of 1925 have
exceeded their totals for all of 1925, Dunnellon by 400 per
cent and Flagler Beach by 300 per cent. Several nearly
equalled all of last year's record, Fort Lauderdale, for
example, with a total of $8,179,000 for 1925, having come
within $1,200,000 of reaching that figure since January 1.
Avon Park during the first quarter of the year issued
nearly half as many permits as during the whole of 1925.
Dunnellon had a record of $30,000 during all of 1925. Dur-
ing the first three months of this year this growing town
authorized $120,000 worth of construction. The 1925 record
of Eustis was $971,000. Its construction the first quarter
of this year runs to $514,000. Fernandina during the first
quarter more than doubled all of last year's figures. Fort
Lauderdale's 1925 total was $8,179,077. Its total for the first
quarter is $6,761,150. Flagler Beach almost tripled its
figure for the whole of 1925. Haines City already has
equalled more than one-third of last year's total, while
Lake Wales has issued permits for more than $680,000 as
against $960,000 for all of 1925. Leesburg has a figure for
the first quarter of more than half of all of last year, while
Melbourne accomplished the same feat. Against a total
of $512,000 during all of 1925 Palatka placed $335,000 the
first quarter of 1926. Punta Gorda has a total of $342,000
against $500,000 for the whole of 1925. St. Augustine's
1925 total was $3,043,714 and against this during the first
quarter of 1925 it has $1,798,556, more than 50 per cent.
Stuart has $766,000 during 1926 to compare with $1,250,000
for all of last year. Tarpon Springs with $507,175 has ex-
ceeded one-third of last year's record.
The 63 points which have reported their March permits,
the total for the month and the total for the first quarter
of the year, follows:


Arcadia ........................................ ...$
Auburndale ..................... ..............
Avon Park ......................................
Bartow ............... .... ..... ...............
Boca Raton ................. ..........
Bradenton ..................- ....... ..............
Clearwater ................ ..............
Cocoa ................. .............. .......
Coral Gables ...................... .............
Dade City ............................
Daytona Beach ...............................
Delray .................................
DeLand ............... ........... ...............
Punnellon ................... ...................


27,350
66,075
125,970
97,410
1,450
287,215
280,075
100,480
1,297,300
71,250
520,050
69,900
119,925
45,000


$ 135,170
321,340
1,121,525
233,412
158,614
793,738
803,415
435,580
4,471,650
294,250
1,680,550
369,780
454,325
120,000


Eustis ....................... .................
Eau Gallie ..........................................
Fernandina .......................................
Fort Lauderdale ...............................
Flagler Beach ..................................
Fort Myers .....................................
Fort Pierce .......................................
Gainesville ........................ ...............
Gulf Port ..........................................
Haines City ..................................-- .....
High Springs ....................................
Hollywood ......................................
Jacksonville ......................................
Key W est ......................................
Kissimmee ...................................
Lake City ................. ..............
Lake W ales ........................................
Lake W orth ....................................
Lakeland ................... ......................
Leesburg --..........:.........................
Live Oak -...................... ..................
Madison ..............................................-
Melbourne ....... .............................
Miami ................... ........................
Miami Beach ....................................
New Smyrna ...................................
New Port Richey ............................
Ocala ...... .......... ..............
Orlando ......---..............-.. .....................
Palatka ........................................
Greater Palm Beach..........................
Palmetto ------- .....-. ...............
Pensacola .........................................
Plant City ...................... ...........
Punta Gorda ......................................
Quincy ..........................................
St. Augustine ...-....................... ......
St. Petersburg ..................................
Sanford ................. ....................
Sarasota -- ............. .................
Sebring ........................ .................
South Jacksonville ..........................
Stuart .............................................
Tampa ........................ ...................
Tarpon Springs .................................
Titusville ... ............ .................
Vero Beach ................ ................
W inter Haven ...............................
W inter Park ...................................


350,000
40,600
150,000
1,497,280
190,350
493,230
137,350
35,165
80,000
93,325
5,000
485,980
1,516,205
10,000
125,000
50,168
563,000
187,000
459,150
46,770
55,000
16,000
187,600
3,330,923
463,450
60,187
77,200
49,093
399,880
202,900
'1,300,180
7,000
89,098
48,045
200,000
9,900
760,398
1,564,000
188,290
241,180
73,480
52,000
102,050
1,779,336
415,975
6,550
6,550
85,950
102,300


514,864
143,455
665,000
6,761,150
301,000
891,926
709,530
170,624
215,650
325,429
28,800
1,219,810
4,335,290
127,650
270,000
166,508
682,075
700,080
700,080
235,870
190,000
238,000
452,825
10,925,930
1,503,445
154,822
129,700
125,700
1,737,302
335,300
4,250,026
61,000
290,673
159,172
342,065
11,050
1,798,556
5,377,100
500,365
959,733
347,405
245,0,00
766,283
6,009,258
507,175
103,025
369,795
993,120
467,083


$21,719,798 $72,099,083


SPONGE CATCH IS EXTRA GOOD
Clearwater, May 11.-From Tarpon Springs comes a
glowing report of the sponge catch which is better than
usual and which brought satisfactory prices when offered
for sale on the sponge exchange of that city.
Two days' sales aggregated $127,000. The sponge fleet
composed of Greek boats and crews came in to celebrate
Greek Easter, which falls on May 2.
From all sections of the gulf where sponge fishing is
carried on, these boats and crews assemble in Tarpon
Springs for the Greek holy week. The sponges brought in
by these boats is estimated to be worth about a quarter of
a million dollars. The result of this good sponge crop and
satisfactory price is that Tarpon Springs is enjoying a de-
gree of prosperity.


Florida Review 13











14 Florida Review

BUILDING ACTIVITY SHOWS NO LET-UP IN TO BRING "PERMANENT PIONEERS" TO THE
ENTIRE SOUTH SOLID CENTRAL SECTION


Strauss Report Reflects Undiminished Home Construction

No indications of a let-up in the tremendous building
activities of Florida and the entire South are in sight,
according to the official building reports for the twelve
Southern states made public today by S. W. Strauss & Co.
Of special interest are the reports from Florida, showing
that building activities in all parts of that state are not
only continuing along former spectacular lines, but are
rapidly gaining momentum.
In the 132 leading Southern cities, building permits
amounting to $54,920,131 were issued in March. In the 83
cities which submitted comparable figures, there was a
gain of 29 per cent over March, 1925, and of 34 per cent
the first quarter of the year.
The 60 principal Florida cities issued $20,827,877 in
March building permits. Nineteen of these centers sub-
mitted comparable figures, showing a gain of 98 per cent
over last March and of 92 per cent for the quarter.
Amazing building activities continued in Miami where
building permits of $3,330,923 were filed in March, a gain
of 28 per cent over the same month a year ago. Since the
first of January Miami's building declarations have totaled
$10,925,936, a 48 per cent increase over the same period a
year ago. Houston was a close second to Miami among the
Southern cities and Louisville a very credible third.
Among the 25 leading building cities of the South, seven
were in Florida, five in North Carolina and four in Texas.
Among the Southern cities where very unusual building
activities are pending, as revealed by the Strauss reports,
are Birmingham, Memphis, Dallas, Fort Worth, Amarilla,
San Antonio, New Orleans, Greensboro, Charlotte, Winston-
Salem, Asheville, High Point, Atlanta, St. Petersburg,
Tampa, Jacksonville, Fort Lauderdale, West Palm Beach
and Coral Gables.
Twenty-five Southern cities showing largest volume of per-
mits for March, 1926, compared with March, 1925, are:
March, 1926 March, 1925
M iami ...................... ....................... $ 3,330,923 $ 2,599,480
Houston ........................ 3,132,202 2,307,264
Louisville ....................................... 2,719,210 3,394,495
Birmingham .................... ........ 2,688,812 2,027,725
Fort W orth ......................... ............. 2,206,607 722,884
Dallas ............................... ............ .. 2,122,435 2,058,841
Memphis ......................... 2,025,660 1,229,325
New Orleans .............................. 1,869,164 1,229,325
St. Petersburg ............................. 1,793,000 680,500
Tampa ........................................ 1,779,336 802,986
San Antonio ............................... 1,675,602 982,130
Greensboro ..................... .............. 1,549,268 347,725
Jacksonville ..................... ....... 1,546,203 642,592
Fort Lauderdale ........................ 1,497,280 327,100
West Palm Beach ....................... 1,289,430 745,540
Coral Gables ................................. 1,291,300 354,335
Charlotte ............................................ 1,268,775 716,107
Atlanta .....................................-- ...... 1,117,491 1,076,085
Winston-Salem ..............................- 1,076,855 396,280
Richmond ........................................ 1,060,170 2,174,599
Amarillo ..................................... 824,025 463,650
Asheville ...................... ...... 721,855 1,345,850
Knoxville -....................---- ............. 698,350 1,029,104
Little Rock ........................................ 586,209 1,129,130
High Point ........................... 567,540 254,335

Totals .................................... $40,446,722 $38,451,652


Orlando Chamber of Commerce Back of New Plan

Orlando, Fla., April 22.-Plan for bringing farmers into
the Central Florida and other sections of Florida for the
safe, profitable and permanent cultivation of the soil has
been outlined by the directors of the Orange County Cham-
ber of Commerce, of which Karl Lehmann is secretary.
The plan was proposed after the directors had given the
matter intensive study through thorough investigation, it
was stated, and while the plan is directly applicable to
Orange county and Central Florida, the members of the
chamber feel that it is worth the consideration of other
sections of the State and urge the adoption of this plan
or a similar one by other counties for the good of the State.
According to the directors, the county and the State can
be settled the most rapidly and most safely from the point
of view of the local and economic welfare of those con-
cerned as well as to the greatest advantage of the future
citizens, through constructive colonization of our lands.
In this connection, says the report, we suggest that the
individual or company settling such lands should adopt
plans which will insure the following:
1. That in every case a study of that particular land to be
marketed should be made to ascertain to a certainty in
advance what can be best raised on that land and that it be
sold for that particular purpose.
2. That every such plan should include suitable drainage
of a practical character where drainage is needed.
3. That highways be a definite part of every such plan
and that the question of good drinking water and elec-
tricity be given consideration.
4. That every firm or corporation contemplating coloniza-
tion shall offer the colonist thorough and practical advice
and instruction as to crops, cultivation and fertilization.
5. That definite and practical help be given such farmers
in relation to the problem of marketing products of the
farm.
6. That insofar as possible, definite and practical plans
for the social life of the colonists be worked out, in order
that he and his family may find here not only prosperity
but happiness as well.
7. That the advertising and publicity matter about the
colonization plan shall be accurate and truthful.
"It is not enough merely to sell the land to the pros-
pective citizen," says the declaration, "but that every rea-
sonable effort be made to provide the new citizen with the
advice and help needed to enable him to make profitable
use of his land.
A colonization plan, based upon such a foundation will
not only be best for the county and the State and the
future citizen who comes here to live and work but in the
long run such a plan will prove most profitable to those who
undertake to sell for such purposes.

CHAMBER TABULATES EXPORTS FROM
FLORIDA
Miami Tribune
A varied list of commodities exported from southern
Florida appears on a tabulation of the Chamber of Com-
merce. Mort of the articles are sent to Cuba, although
ports in all corners of the globe are mentioned.
Articles shipped from this state include women's shoes,
chewing gum, fancy leather, harness and saddles, glucose,
turpentine, suitcases, automobile tires, cotton and moss mat-
tresses, silk dresses, and felt hats.










Florida Review


Florida's Progress Has Just Begun



St. Augustine Trilbntir.


One of the most sensible. truthful and conservatives state-
ments recently comes from such high authority as IHerman
A. Dann, president of the Florida State Chamber of Com-
merce, which should prove not only combative to Florida
defamers but inspiration to Florida builders. So important
are these facts given by Mr. D)ann, that the Telegraph takes
pleasure in their reproduction. The following is taken from
the Florida Times-Union :
Between $750.000.000 and $1.0000,00,000 will be invested in
construction in Florida during 1926, according to Herman
A. Da)n. president of the Florida State Chamber of Com-
merce. And if the total should exceed the larger figure, he
adds, it would occasion little surprise on the p art of close
students of the State's progress.
"Florida's progress has just begun," said the State Cham-i
her executive. "Most of us were amazed at our record dur-
ing 1925, but long before the first of July. 192(, it will be
realized that this year will reach a mark far higher than
that of last year.
"Few Floridians have any conception of \what was accom-
plished last year. The most complete survey gave us a total
of $338,000,000 worth of building construction completed. It
is not generally known that one concern which nakes a busi-
ness of conducting construction surveys listed $;i10,000.000
worth of building under way, authorized, or being planned
in Florida during 1925. This information was obtained
directly from architects, contractors and those who were
financing construction and was not based on building per-
llits.
"I believe that we spent $400.00.(0000 for new buildings in
1925. If our total reached this figure there is a hang-over
of $210,000,000 from last year to be taken care of early in
1926. That gave us a start of more than $200,000,000 worth
of building for this year before a single new project was
launched. The State Chamber of Commerce has succeeded
thus far in obtaining building permit records from lifty-


nine cities and towns for Janiury, and tihe Felbruary figures
from lifty-live. The January total is $27.252.531. the Feb-
ruary total $32.461.2i12. The total for the two months is
$50,713,743, not including figures of a large number of grow-
ing cities iand towns from which we have not heard.
"This total is for permits issued during January and
February. It is a well-known fact that for one reason or
another tle cost of building as slated in 11t, permit is from
20 to 25 per cent under the actual outlay. Suppose we add
$12,000.000 to care for this. It would give us nearly $63,-
000,000 worth of new building authorized during January
and Felbruary, the first two months of tlhe year. And it
should he borne in mind that this does not include figures
fronl scores of towns where construction is proceeding rap-
idly, nor are tlie millions expendtedl in suburbs and in the
country included.
"The State expects to spend roughly $12.000,000 oil high-
ways during the year. The counties will at least triple that
amount. Altogether I believe thie highway construction will
represent in the neighborhood of $50.000,000.
"IIow much the railroads and public utilities will spend
no one knows, 1but it seems 1to Ie evident it will run between
$75,000,000 and $100,000.000.
"Millions will go into the development of dtrep water har-
bors, ain municipalities will spend other millions for street
paving and extension of sewer, water, gas and electric facil-
ities. Other vast sums are being spent on the development
of our agricultural lands.
"The expenditure of these hundreds of millions makes it
certain that this year will be tlhe best Florida ever hias ex-
periencted. There will be work for every ody who desires
to work. There will he all tlie business Ihat our inerchliants
and business men can care for.
"Florida, as ian investment was never onl a more sound
basis than now. Florida l business never faied a brighted
future."


There Will Be No Reaction in Florida



The Dade City Banner


The Wall Street Magazine, under recent (late, had the
following to say relative to the Florida boom :
"Florida has developed with a startling rapidity in tihe
permanent type of construction. In other booms speculators
had been content with putting up temporary structures.
"The boom in Florida is not artificial, it is founded upon
three substantial bases, i. e.:
"1. Climate.
"2. Soil.
"3. Short route to the world's greatest market.


"The boom has been going on for 10 years, and each year
it seems to have a greater momentum than the previous
year. The question is often asked: 'Wlin will the saturat-
ing point be reached'?' Each year this point has been pre-
dicted for the succeeding year. only to be followed by a
heavier building and development program.
"There will be no reaction in Florida as a whole; there
may be a reaction at different points at some future period,
but only the Lord knows when."-Dade City Banner.










Florida Review


Florida's Progress Has Just Begun



St. Augustine Trilbntir.


One of the most sensible. truthful and conservatives state-
ments recently comes from such high authority as IHerman
A. Dann, president of the Florida State Chamber of Com-
merce, which should prove not only combative to Florida
defamers but inspiration to Florida builders. So important
are these facts given by Mr. D)ann, that the Telegraph takes
pleasure in their reproduction. The following is taken from
the Florida Times-Union :
Between $750.000.000 and $1.0000,00,000 will be invested in
construction in Florida during 1926, according to Herman
A. Da)n. president of the Florida State Chamber of Com-
merce. And if the total should exceed the larger figure, he
adds, it would occasion little surprise on the p art of close
students of the State's progress.
"Florida's progress has just begun," said the State Cham-i
her executive. "Most of us were amazed at our record dur-
ing 1925, but long before the first of July. 192(, it will be
realized that this year will reach a mark far higher than
that of last year.
"Few Floridians have any conception of \what was accom-
plished last year. The most complete survey gave us a total
of $338,000,000 worth of building construction completed. It
is not generally known that one concern which nakes a busi-
ness of conducting construction surveys listed $;i10,000.000
worth of building under way, authorized, or being planned
in Florida during 1925. This information was obtained
directly from architects, contractors and those who were
financing construction and was not based on building per-
llits.
"I believe that we spent $400.00.(0000 for new buildings in
1925. If our total reached this figure there is a hang-over
of $210,000,000 from last year to be taken care of early in
1926. That gave us a start of more than $200,000,000 worth
of building for this year before a single new project was
launched. The State Chamber of Commerce has succeeded
thus far in obtaining building permit records from lifty-


nine cities and towns for Janiury, and tihe Felbruary figures
from lifty-live. The January total is $27.252.531. the Feb-
ruary total $32.461.2i12. The total for the two months is
$50,713,743, not including figures of a large number of grow-
ing cities iand towns from which we have not heard.
"This total is for permits issued during January and
February. It is a well-known fact that for one reason or
another tle cost of building as slated in 11t, permit is from
20 to 25 per cent under the actual outlay. Suppose we add
$12,000.000 to care for this. It would give us nearly $63,-
000,000 worth of new building authorized during January
and Felbruary, the first two months of tlhe year. And it
should he borne in mind that this does not include figures
fronl scores of towns where construction is proceeding rap-
idly, nor are tlie millions expendtedl in suburbs and in the
country included.
"The State expects to spend roughly $12.000,000 oil high-
ways during the year. The counties will at least triple that
amount. Altogether I believe thie highway construction will
represent in the neighborhood of $50.000,000.
"IIow much the railroads and public utilities will spend
no one knows, 1but it seems 1to Ie evident it will run between
$75,000,000 and $100,000.000.
"Millions will go into the development of dtrep water har-
bors, ain municipalities will spend other millions for street
paving and extension of sewer, water, gas and electric facil-
ities. Other vast sums are being spent on the development
of our agricultural lands.
"The expenditure of these hundreds of millions makes it
certain that this year will be tlhe best Florida ever hias ex-
periencted. There will be work for every ody who desires
to work. There will he all tlie business Ihat our inerchliants
and business men can care for.
"Florida, as ian investment was never onl a more sound
basis than now. Florida l business never faied a brighted
future."


There Will Be No Reaction in Florida



The Dade City Banner


The Wall Street Magazine, under recent (late, had the
following to say relative to the Florida boom :
"Florida has developed with a startling rapidity in tihe
permanent type of construction. In other booms speculators
had been content with putting up temporary structures.
"The boom in Florida is not artificial, it is founded upon
three substantial bases, i. e.:
"1. Climate.
"2. Soil.
"3. Short route to the world's greatest market.


"The boom has been going on for 10 years, and each year
it seems to have a greater momentum than the previous
year. The question is often asked: 'Wlin will the saturat-
ing point be reached'?' Each year this point has been pre-
dicted for the succeeding year. only to be followed by a
heavier building and development program.
"There will be no reaction in Florida as a whole; there
may be a reaction at different points at some future period,
but only the Lord knows when."-Dade City Banner.










Florida Review 15



Exports


FLORIDA'S EXPORTS
Central Florida Times
Florida products are sold largely in the United States.
We send a constant stream of citrus fruits and garden
stuffs to the states north and west of us. Therefore, the
fact that from Florida is exported more than thirty million
dollars worth of goods is cause for astonishment.
The following summary is from the United States Daily:
"Florida exported merchandise valued at $30,475,385
during 1925 to record an increase of $3,015,399 over the
foreign shipments of the preceding year, and to finish the
year in thirty-second place in the yearly exporting race of
all the states. Despite this increase, the relative position
of Florida among the other states remained unchanged
although Nebraska and Rhode Island, which followed Flor-
ida in the 1924 contest, were led by similar substantial
margins at the conclusion of 1925.
"Shipments of naval stores predominated among the ex-
ports of Florida during the year under survey and totaled
$10,726,837. Second place in importance was held by wood
and wood manufactures with a value of $7,461,252 and this
classification was followed by phosphate rock, exports of
which amounted to $5,522,315 during the year. Among
the other exports from the state, named in the order of
their value were: raw cotton, $1,654,647; fruits, $1,374,785;
animals, $626,984; leaf tobacco, $395,158; and mineral oils,
$290,781."

FLORIDA, THE EXPORTER

With the famous increase in developmnet last year,
Florida called for greatly increased shipments from other
states and for added imports from abroad.
At the same time it is interesting to read that Florida's
exports last year were more than $3,000,000 greater than
in 1924. Our 1925 foreign shipmnets amounted to over
$30,000,000.
The three leading exports as usual were naval stores,
lumber, and phosphate. Although Florida is not one of the
great cotton states, cotton exports ranked next with a value
over a million and a half.
Tampa continues the world's leading phosphate port.
Jacksonville leads in naval stores. There are several lum- -
ber ports. It is a bit surprising that lumber stood second
last year, inasmuch as for the first time in history Tampa
and most other cities of the state were bringing in lumber
for local building in great quantities instead of shipping
it out.
It is not amiss to repeat the warning that Florida can
not continue long as a producer of lumber and naval stores
unless something is done about conserving the dwindling
pine woods and about reforesting the cut-over tracts.

ONE SHIP LOADS PHOSPHATE; ONE DUE
SUNDAY OR MONDAY
Nassau County Leader
The Norwegian steamship Sverre of Bergen, Captain J.
Garmo, arrived in port this week and loaded cargo of 2,625
tons of phosphate for Danzig, and sailed for Jacksonville
to take on further cargo.
The American SS. Tulsa is due in Fernandina next Sun-
day or Monday to load cargo of phosphate for Ghent, Bel-
gium. Captain Forward has many friends here who will.
be glad to greet him.


FLORIDA EXPORTS INCREASE $4,000,000 IN
YEAR'S TOTAL
Florida Real Estate Bulletin
Tallahassee.-Statements given by the Department of
Commerce of the U. S. was that in 1925 Florida exported
merchandise of the value of $30,475,385. This is an in-
crease of about $4,000,000 over shipments in 1924. Princi-
pal exports were: naval stores, $11,000,000; phosphate,
$5,000,000; cotton, $1,000,000; cattle and mules, $600,000;
leaf tobacco, $400,000, and mineral oils, $300,000.

FLORIDA PHOSPHATE NOW ON ITS WAY TO
AUSTRALIA
Florida Real Estate Bulletin
Tampa.-Initial shipment of 9,000 tons of Hillsborough
County phosphate to Australia and New Zealand adds
another new market for Florida's phosphate production.
Heretofore Australia has obtained its phosphate from
Ocean, Nauru and Christmas Island in the South Seas.
Florida mines 45 per cent of the world's output of phos-
phate rock. Shipments through this port are now going
to Holland, Spain, Italy, Hungary, Sweden, Germany,
Czecho-Slovakia, Denmark, Belgium and South Africa.
In addition to shipments to foreign countries, there also
is a large movement of phosphate to various parts of the
United States. This is used as a basis for the manufacture
of commercial fertilizers, absolutely essential to the agri-
cultural production of the country. The use of commercial
fertilizers in the United States is really in its infancy and
foreign countries have appreciated to a much greater extent
the necessity of this material in agriculture. For example,
in Holland 1,000 pounds of commercial fertilizer are applied
per acre as against an average application in the cotton
growing states of 200 pounds to the acre.
European countries have found that the increasing cost
of farm labor, machinery and other things necessary in
agriculture demand a higher yield, which can be accom-
plished only by greater use of commercial fertilizers, one
of the basic constituents of which is phosphate converted
into phosphoric acid. The exceptionally high grade of the
rock found in the Tampa territory, particularly in Hills-
borough and Polk Counties, gives it a market in Europe,
Asia, Africa and Australia.

TAMPA-AUSTRALIA
Tampa Morning Tribune
Tampa's water commerce extends to every continent and
practically every civilized country in the world.
A British steamship is now here loading 9,000 tons of
Hillsborough County pebble phosphate for Australia. This
is the largest phosphate shipment ever made from this
port with only one or two exceptions.
Phosphate ships have sailed from Tampa direct to South
Africa, to Japan, to Canada, to Cuba, to many European
ports, besides other coast cities of this country. Cargoes of
lumber have been exported from Tampa to Argentina and
other South American countries, besides the West Indies
and Europe. And with an endless list of imports, there is
scarcely a port of the world with which Tampa has no
dealings.
The phosphate exports of Hillsborough and Polk Counties
are largely responsible for making Tampa the leading port
of the Southeast, from Norfolk to Mobile, in foreign com-
merce tonnage.




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