The Florida alligator
Full Citation
Permanent Link: http://ufdc.ufl.edu/UF00028291/00181
 Material Information
Title: The Florida alligator
Alternate title: Summer school news
University of Florida summer gator
Summer gator
Alternate Title: Daily bulletin
Orange and blue daily bulletin
Orange and blue bulletin
Page of record
Physical Description: v. : ; 32-59 cm.
Language: English
Publisher: the students of the University of Florida
Place of Publication: Gainesville Fla
Creation Date: June 23, 1964
Publication Date: 1912-1973
Frequency: daily except saturday and sunday (sept.-may); semiweekly (june-aug.)[<1964>-1973]
weekly[ former 1912-]
weekly (semiweekly june-aug.)[ former <1915-1917>]
biweekly (weekly june-aug.)[ former <1918>]
weekly[ former <1919-1924>]
weekly (daily except sunday and monday june-aug.)[ former <1928>]
semiweekly[ former <1962>]
weekly[ former <1963>]
normalized irregular
Subjects / Keywords: Newspapers -- Gainesville (Fla.)   ( lcsh )
Newspapers -- Alachua County (Fla.)   ( lcsh )
Genre: newspaper   ( marcgt )
newspaper   ( sobekcm )
Spatial Coverage: United States -- Florida -- Alachua -- Gainesville
Coordinates: 29.665245 x -82.336097 ( Place of Publication )
Dates or Sequential Designation: Vol. 1, no. 1 (Sept. 24, 1912)-v. 65, no. 74 (Jan. 31, 1973).
General Note: Summer issues also called: Summer school ed., <1915>-1920 and again in 1923; summer issues also called: Summer ed., <1921>.
General Note: Has occasional supplements.
 Record Information
Source Institution: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: aleph - 000972808
oclc - 01410246
notis - AEU8328
lccn - sn 96027439
System ID: UF00028291:00181
 Related Items
Preceded by: Orange and blue
Succeeded by: Independent Florida alligator

Full Text
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Florida The AL LIG ATOFl

Vol.56,No.150__uh__ .._......h......__...__........... ...h..hU _....... ....University_._......_............of........FloridaGainesville.....___..... ......... to... ., ,".,.,,"",,_,,... ...,TuesdayJune II "'-1.....<\I.\.. ",,23,IIIIH 1964 t.l. 1
rr.gBffi': %+ 1Iht_ a tBk i _':':: ::C 1'i:'. .::,m:""' _-um: ]! *:x. ."""",!ID1&" ';: '1'K"I JlllllIDIlmmU -.

Welcome. Freeman and let us ask you

one question in a little informal interview :

How you gonna keep 'em down in the city

after they've seen the parity structure?

\ Moving on now, let's all think of a seven-

word slogan for the Homecoming contest,

which ends July 15. And, just for a changeof

pace, how many air-conditioned rooms

are going to waste part of the day,

unoccupied by classes? Tonight, The Worldof

Carl performed, of all ,

Kaleidoscope Well it's',
things, by Players. ,

just going to be a really wonderful Term B.

___ J Jf' P 4-

Oh, the picture? Well, that's a tree that was hit by lightening ;in this weekend's storms,
-'.JA.>4 I. "- "', \, .,. and fell over across the street from the Library. It was quite a sight Sunday, but by the
Jt time our photographer got there yesterday, the busy little beavers from Plant and Grounds.
had almost finished cleaning up.
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2 The Florida Alligator TuesdayJu 23,164 ...
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LEFT UF's Department of Mechanical Engineering has been awarded a grant of "Where Your Friends Are Every Night"

$1,000 from the Gulf Oil Corporation. The grant is one of 50 that Gulf distributes annually -

to selected departments in as many universities under the company's Aid to Education JOIN THE ,WASH PARTY

program. Tom G.Cain/second from right, Gulf's director of personnel admini -

stration at Port Arthur, Texas, presents the check to university officials Lester L. Hale, SAVE 50% ON YOUR LAUNDRY

left, Dean of Student Affairs, Dr. Robert B. Gaither, head of Mechanical Engineering, :.

and assistant engineering dean William Sawyer. RIGHT Plans for Homecoming '64are Gator Groomer Coin Laundry ;

going "full speed ahead". Major planning is being done by (seated, left to right) Tom i

Backmeyer, Stumpy Harris and Mac Melvin; (standing, left to right) are Joe Marinellis Adjoining University Post Office ?
and Jim Kooner.


Heart awardannounced TASTE THE DIFFERENCE! f

The H.Milton Rogers Foundationfor LONG'S CAFETERIA
Heart Research In St. Peters-
burg has announced the permanent
endowment of a $250 annual award
for a graduating medical student in
award will be presented each I
year to the student who "has demonstrated -
excellence In the field
of congenital heart disease." The SERVING HOURSLunch ,. ,
first recipient of the award was 11:30' UM 2.00 pm jl'lncr 5:00 8:00 pmAnlFlr :v./"'
Lloyd E. Hoffman Jr., who received : fire pcrking in our l 100'Ccr U-t, for your Auto, Scooter or Bike.
his M. D. degree June 7.
Dr. H. Milton Rogers, a prac- ."', ..--- -.- ;...'"
ticing Internist and cardiologistIn ':
St. Petersburg, is the founder
and president of the foundation.
lie has worked in the field of
congenital heart disease for nearlya : :: COMPLETE DINNER 97 ,;",'i''
quarter of a century.Missile l' ./,>I
SERVED AS LISTED 4:45 to 8:05!: P.M. t'

eFi. '
lectureProfessor MONDAY Choice of Golden:! Brown Fried Chicken, or Baked Ham ,
';1, TUrSDAN( Choice of Chopped Sirloin Steak, or Beef Stew

Maxfield, head of the V.'tDNbirUY Choir of Roast: Turkey and Dressing or Country Styled Steak
UF mathematics department, will f,MUKSDAO.oice! i ut buLtiuc Short Rib of Beef, or Sliced Roast Beef ,
give an interesting talk on "Com- A I iSl'iuY! '! (.1.,>ite of rrenj fried Deep Sea Scollops, or Rib Steak.1TllrtDAY \ ',.,
puters and Guided Missiles": this 01'J .e of Chopped Fiesta Steak, Brown Gravy, or Fried Chicken "* < ,
afternoon In Room 209 Walker Hall SUNDAY NOON Roost Turkey and Dressing "
at 4 p.m. AU Interested personsare bUNDAN NIGHT Choice of Our Famous '
Country Styled Smothered Steak Sliced'Roast Beef
: or I,
Invited to attend. '"..
-INCLUDES- \, / "' "
< .
Choice ot Any Dessert (We Feature Non-Fattening) .,. ,;.'
\ :
matMWMY ..,. Choice of Rice, Potatoes, or any one Vegetable ,.$\* .
Choice of any 15$ or 20? Salad :.;:i:':'>*""
Roll and Butter .. ,
,r. '...,'
7DAn Coffee or Tea (All You Want)





Treat Yourself or )our date'to our free bonus special.Paae .

.. f
... ..- ... ... <' ''i. .-'. "',;Mr.',. _.. Tuesdav.June 23.1964 The Florida Alligator Page 3 r:

: Honorjid'ikey- J


I It. __ id ) '. Just'keeping up'

__ II
For some students good scholarship is a struggle,for othersit
1 jzs i i m i llgi
.W is unnecessary, and for still others, a way of life.
In the latter category is Ann McAdams, bright and attractive
20-year old Miami Senior High School graduate who graduated '
from UF this week with high honors.
Ann entered the University two and three-fourths years ago
with a tuition grant and an invitation into the university'shigh
honoros program. She leaves this week with a Fulbrlght
.;' grant for a year's study abroad.
And In between she packed in a J. mills Miller Scholarship
'tt rl it". for having one of the five highest averages in her sophomoreclass
It (t membership in Alpha Lambda Delta,freshman honorary,
and acceptance into the highly competitive Ford Foundation
Three Year Master's Plan.
Her senior year she copped one of the prized Woodrow Wilson
k5 J 4.W2 honorary fellowships (which would have meant $1800 had she
accepted the money), and of course, the Fulbright for study
w_ in Lima, Peru.
S How did she do it?
"By keeping up," she answers firmly.

;J Here is a first look at the University of Florida's new $2.3 million i 'research library And major by doing in Spanish more than literature is required.A Ann considers. 'reading current

which moves off the drawing boards and into construction stages by early fall.Thenew Spanish American and Brazilian novels an extracurricular

six-story facility, which will ease space problems for the university's library activity.
She Is firm believer in
a good study habits and says keepingup
holdings in excess of one million volumes, will be located at the north end of the Is one of the most Important facets in maintaining a success-

Plaza of the Americas across from the main library. Its architects, Arthur Lee Cam- ful scholastic career.

pbell Gainesville, and Warren H. Smith, Lakeland, say the 110,000 square-foot "I'm not saying that girls should miss the dances, or the
boys shouldn't go out for the team, but students should keep
_ area will house 600,000 books and seat 600 students at one time. Planned primarily their feet on the ground," she says.

for graduate students and faculty, it will also be the new home for the university'srare "You need some extracurriculars to keep a balance."
Ann, whose D-plus average shows plenty of A's, and C
books, and the P.K.Yonge Library of Florida History, which is already one of (freshman chemistry) uses pleasure reading and cooking for
the leading collections in the nation. Completion is set for July, 1966. "balance."
She plans to do her research on contemporary Peruvian
author Ciro Alegral at Catholic University in Lima,and returnto
I Students help BIG milk demandDid UF for her master's and Ph.D. degrees.
Her chosen career is teaching on the advanced level In

:) Did you ever stop to think how said department head Lr. 1;::. L. then taken to the Dairy Science college."It's a myth that students can't get Individual attention In
1 f much milk 14,000 UF students drinkin Fouts, "hundreds of students have Building for grading,pasteurizing, a large university," she says.
J I a day? Seven hundred gallons-- been able to work their way through homogenizing, clarifying, and "AU you need to show is interest, and sometimes you'don'teven
;' and It takes work to get that much school by working here. Every vacuum treating. "student employees need to do that."
I milk from the farm to the half- year we employ eight to ten stu- aid in all these phasesof Her departmental advisor, Dr. M. M. Lesley of the Department -
.. pint containers that grace the 16 dents to assist in plant operation, manufacturing," said Dr.Fouts, of Foreign Languages, reports the only trouble he had
o campus dining areas. laboratory work, and engineering "but they need no special training In advising her was finding enough time for Annto take all
UF students are doing part of aspects of milk production." before. We train them right hereon the courses she wanted to take.
that work during part-time jobs Milk for campus consumption is the Job." t
rt in the Department of Dairy Science. produced by 300 cows on the de- To make further financial aid ;
"Since the Dairy Products Labora- partment's experimental farm 12 available to students Interested in Alumni Fund Hits $29,000 I IThe 1
tory started operation in 1936," miles north of Gainesville. It is dairy husbandry and manufacturing -
.\. a number of upper division
scholarships are being offered current UF Alumni Loyalty ning." The drive began June 1.
Our Most Sensational Portrait through the Department of Dairy Fund campaign totaled over The goal for the 1964-63 cam-
Offer Science. "We are trying to encourage $29,000 in Its first two weeks, paign is $200,000, to be used for
more students to go Into the University's Alumni Office reported student aid and academic projects
6 DAYS ONLY- this field, as we don't have as Friday. for the university.

Monday June 22 thru Saturday....June 27'IY" many students as we have Job Alumni Association Executive Local alumni clubs are conduct
: opportunities," commented Dr. Secretary Bill A. Fleming termedthe ing local campaigns in 40 geo-
I Fouts. results "an excellent begin- graphic areas of the state.
: The largest dollar total for any
.:I.t 31\;, club thus far is $5,372.50 from
i- : Alachua County.

;, See What's <3g Jb New jN WHMTMWW

';, __ .
,:,"., The Browse ShopDR.

1iir. III '



ORGANIZATION MAN .William White Jr. /

r. : { : ii\i\ ACROSS THE WIDE MISSOURI .Bernard deVoto

;S. (i h"1 STATICS GROWING. .Horace UP ABSURD Lamb Paul Goodman



.Sidney Sulkin

COLORED 8" X 10" MEMBER OF THE WEDDING .Carson McCullers MachinesNecchi
Finished in beautiful genuine oil tints
by professional artist. Delicately applied PSYCHOLOGY OF INSANITY .Bernard Hart New Home,
oils so pleasing for childrens portraits 99 White, Universal and
to match your childs hair eyes and com-
plexion. Clothing excluded. A complete Pfaff. 10offroUFstudents.
selection of proofs to choose from. Rentals,parts,
PLUS 5Qf for handling wrapping, insurance
repairs, supplies For
Limit: 1 per child 2 per family age 5 weeksto
12 years old. Children group pictures taken at all make machines.
994 per child. No appointment necessary. Good used machines
Smti fatties g M.rMJ Mf tryomr moy k+riff
BROWSE SHOP from $25 up.
Campus Shop & Bookstore 815 West Univ. Ave.
10 N.W. 6th Streef .". .
."',';,),i"r > 376-1075

", \'.!]"' "

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4 The Florida Alligator TuesdayJune 231964ANALYSIS ICONOCLASTOur I
r I
- -

readers writeBy

I Columnist replies, calmlyBy


BOB MOUNTSAh My uncle also has long since
passed but this column a few weeks ago person and not any of those bad things
away I will never forget Since I began writing people Say
how hot the winds of Intolerance that experience. It had not there has been a notable increase in my mail. is. (signed) Sammy Jones." be
- - -
blow, Intolerance of all even occurred to me that these Some of the mail was from pornographic industries

kinds, racial Intolerance, even Intolerance people had been colored. They wanting to sell me 8 x 10 portraits of concentrationcamp "Dear Sir: Noted humorist Max Shulman
of opposing methods from France, stantly declares that 'God didn't mean for ru!!
or were just people and they had losta victims, naughty post cards
ideas. It would seem all very friend. Florida's best selling magazine on homosexuality to be stupid.: I can think of the names of two

amusing, you know, were it not I submit to you that the kind of Others letters wanted to sell me graveyard plots, three people right off that I fully intended should,,

so pathetically tragic. contribution this couple made to the hospital insurance in case I was run over by a left- be stupid. (signed) Name Withheld,"

U you had difficulty trying to cause of humanity and civil rights handed Magyar cab driver while sailing In a canoein - - -

recall just what I wrote,two weeks was tar greater than a thousand the Florida Straits, life subscriptions Reader's "Dear Sir: For the past two years we have been

ago, in my discussion of civil parades. Digest and Woman's Day, or how to win a Civil trying to locate Clyde Hope, a former student[J

rights, after reading last Wed- Each one of us is equipped to Service yours. He sold us $4,000 worth of stock in a wani\!

nesday's Alligator, don't feel lone- contribute to this world in different few appointment.A of the letters were of such pith and moment, mine In Gainesville, Fla. The FBI tells me there

ly. So did I. My point then, and ways. We can't all bo mission- however, that I thought possibly U of F students mightbe is no Gainesville" Fla. (signed) Grandpa, POverty

now, was that there is no quick and aries or social workers, but we interested in them. One delightful letter was Pocket, Ky. _ _ _

easy road to integration. I defined can all be good citizens. As good written with a red crayon. It said, "I love your

"integration" then, and now, as the citizens In a democracy under the this with
column. I'm sorry I had to write a crayon,
kind of racial climate where one rule of law we are bound to pro- Instruments in "Dear Sir: The panty raid will be held Friday night
but they won't let us have any sharp
man can look into another man's tect that democracy by working out as scheduled. We will meet at the stadium at 9 o'clock

eye and accept his worth as an our disputes through legal processand here.Here are a few others that have come in recently. and march directly on the boy's dormitory (signed)
individual, not because of his race by expressing our convictions Prudence
is dirty
"Dear Sir: Sammy Jones a no-good,
or color, but because he is a man. through lawful assembly or at the Withheld."
double-crossing rat fink (signed) Name
- - -
One cannot recognize this in a man polls.A .
- - -
until he has ha said that moderatesand
recognized it in him writer
professors have to
"Dear Sir: How come our go
so-called 'gradualists" are "Dear Sir: I heard that you gave Abe Lanklnsteii!
self.This off to St. Augustine and Ocala to get arrested? Ain't
kind of emotional accept- not willing to "sacrifice"for their a C in Guts-201, while you gave Sammy Jones JB,
Gainesville good enough for them? (signed) Name
ance of the worth of another individual principles. Many people,including Withheld." This anti-Semitism has got to stop. (signed) (sic)

is not capable of being myself, have "sacrificed," if you Name Withheld." -
- - -
lelgslated. It is not brought about will, many hours of time recentlyin "Dear Sir: For several months now we have
by demonstrations force behalf of various candidates for - - -
by or by repeatedly asked you to remit the tuition fee for the

violence. Such things only breed public office, for the city com- correspondence course on "How To Become a Policeman -

hate and fear and mistrust.An mission or for governor; candi- and Make $5,000 a Week." If this fee Is not paid "Dear Sir: Clyde Hope sold me a car that was

uncle of mine was a Congregationalist dates who would be just, honest, within the next twenty-four hours, the matter will be .guaranteed to run three miles or three hours, which. ;

missionary in the and wise, not just in the area of turned over to a collection agency. This agency is I ever came first. It didn't. If you see him, tell him

colored districts of Macon, Geor- civil rights but also in areas of staffed by a number of our graduates. Please con- :I don't like him anymore. (signed) Clyde Hope Sr

gia for over forty years. During reapportionment, education, or tax sider carefully. (signed) Al H.Capone Enterprises." - - -
that time he and his wife reform. There were others who
helped - - Well, that's just a few of the letters I've receivedup
through college several Negro Insisted on demonstrations,even if "Dear Sir: Some people have been saying mean to now. Keep those cards and letters coming in I
children. They both spent forty it might jeopardize the election of
things about Sammy Jones. I think he Is a wonderful and we'll print them if we can.
years trying to help, people help these candidates.We .

themselves, not because they were can also be good students.As .
Negroes, but because they were students we are just beginningto :

people. This couple worked with realize our potential, else we

them, educated them, and prayed wouldn't be here. Take myself, I

c for able them.to assist Those were that grateful.they were for sonal instance example., to use another per- Is he his brother's keeper? :

When I was a small boy this Suppose I were to go demonstratein
uncle's wife St. Dear Mr. Richman: the cheater. any false accusations. I have never
passed away. I remember Augustine, perhaps get myself Under the Honor
going with my parents to arrested and thrown in jail.I Am I my brother's Keeper? System, we of complete Integrityare seen a cheater yet, who was obvious

that funeral. It was held in a large might have a great story to tell Under God's Laws and the Honor supposed to play policeman or about It. And I have never

I church, filled with people. At least on the front page of this paper, System, I am. You suggested in junior proctorman with our sus- seen a cheater yet, who was dis-

half an hour after we had left but I would have jeopardized my your answer to the "System's" pected neighbor in an effort to creet about it. Why? Because I IVam ,

the church it flashed through my career as a student and as a future challengers, that we achieve a detect his possible cheating. minding my own business. I I i

mind that this had been a colored lawyer.My better understanding of what our If he is cheating, he is probably am chiefly concerned about writinga

church, full of colored people. role is under an Honor System and being discreet about it. Therefore, good examination myself. It.t ,t

But good people, and they were experience might have been why our passiveness is as mucha I must scrutinize his behavior has been my experience in the

clean, well-mannered, sympathetic very dramatic, full of thrills and breech of trust as the act of. carefully for I do not want to make past, that the length of most exams

and they had come to pay their excitement -- I might even have The FloridaALLIGATOR* is seldom commensurable to the

last respects to one who had helped felt like a martyr. But of what time allowed in which to take them.

use Is this, if I should not be per- ,I do not have the time to watch

mitted to take a bar exam? everyone else in the class who,
: under the Honor System, should

E be watching me. d

I The same is true for any student. Editor . . . . . . John Asklns Permit me to make a few other
As the editor has so well pointedout
Love? criticisms and suggestions, all
we aren't without responsibility Executive
Editors which are intended to be construc-
responsibility to our parents, Jim Hammock
The Southern Baptist Conven- Benny CasonAssjciate tive. Must we either submit our
tion, recently held in Atlantic City, our loved ones, and to our own Editors selves to the Honor System or the
futures. As students we don't have Bob Thomas
voted to let each member church Ed Barber Proctor System? Is it not possible
much Influence -- those over twenty Jim Castello might
decide between segregation or In- Ernie Lltz that another system
lone have a vote. As future Pit Hogan
tegration. I gather from this Eunice Tall exist? Or perhaps a combinationof
decision that a member church of leaders, as persons of educationand Beth Kraselsky Nancy BracheySports both might be the most effi
the intelligence In the community,
Southern Baptists can Justifiably -

follow a course of segregation.It we may have a great deal and the Editor. . . . . . Martin Edwards cient.I have heard of a college which
to do
power many good works. We
seems that an organization reputedly to studentsin
gives written exams
cannot sacrifice this for
based on the teachings of potential, Staff Writers in which there is a
a room
the drama of moment.
the Bible would strive wholeheart- a John Hancock, Phil Ceyer, Don Federman, Robin Lundwall one-way window.
edly to those teachings.The Mary Ann Hansen same
express Riva Goldberg, Vernon I understand that this
solutionsto Swartsel Liz
King James version of the are no sugary Brewer, Charlie Bush, Jim Carleto, Joe Kolltn school took measures to reduce
the problems of human enmities Richards.
Holy Bible states: Bob Wise and Tom Gib.' by revising '
ney. cheating
the of
and There is only struggle temptation
Mark 12:31.. race. ,
And the second Is In

like, namely this, Thou shalt faith and real hard courage work., sacrifice This ,requires and- Receptionist( ....... . . . .Marsha C. Brown some cases the ,style they of eliminated exams. the
love thy neighbor as thyself. multi
steadfastness of purpose, not just short answer style of exam
There Is none other command- they
but for lifetime. CREW pIe guess, true-false).
now a
ment greater than these.Is Don Addis style
Nelson Meyer Sam
\ Shaya, Ernie Litz, Dave used essay and completion
a church that is not open to Piche, Jim Neff, and Darlene Pierce. of It meant more work
everyone expressing love? Is a As students, our contribution to exams.
the easing of these problems on the part of the gradersbuttneyfound
church expressing love when It may The Florida Mligator is the offUUl indication of
be far greater if we remain stu- student newspaper of the it was a better
says, "We're sorry, but everyone University of florid) and is \publish; learning ill
11times were
what the students
is welcome here except Ne- dents now. This lacks the glamor, except during the weekly I It
nouns: cf !
j cheating.
May June
and Jul>, \ ren it Is addition to reducing
the thrill or the elation of
not. ego-
groes.? Absolutely I* an published s mi-*'eeklr. The Florida it is rather
Alligator U has been done but
satisfying martyrdom but it entered as ,
organization that says it Is Justi- second-class matter at tr.e style of
United this
States Post difficult to cheat on
: at
works. Try
fiable not to "love one another"founded Gainesville, Florida.
on Christian teachings? exam. of esamwas
.r U the short answer style
Tom Denton, 4EG HeyLionel I Let Lionel differ*
mC Thanks, I used, then several

Inl It's raining1 You're a / 1/ ...owe guy exams were used so that the order
ED NOTE: I agree with your / and copy
/I differed,
: ii 4 of the questions
principle, but not with your implied \ // neighbor was im-
Ing a
indictment of the Baptist "

faith. Baptists do not by any possible. stem,
Under this college's J7
means have the only segregated i'7I '
temptation was reduced itdual
churches; every major religionis \ and
for every
guilty of this disparity between not necessary with everY

Biblical Idealism and 20th Cen- 17 J to play 'I11eydldnotbaVe

tury practice. Don Addis other Individual.
to be their brotherskfieper.!
Don Deakin, 3EDfPage

_, ." iii: ". '. "


fIi.. r 81: ;W ,., r I Tuesdav.June 23.1964 The Florida Alliaator Paae 5



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by REID POOLE, head of UP music department



Sandbura's world set tonight


The Kaleidoscope Players production of "The productions of "Henry vni" and "Captain Brass-
World of Carl Sandburg" will be presented Lyceum bound's Conversion." She earned rave reviews for
Council in the University Audtiorium tonight at 8:15.A her portrayal of Mame In the comedy riot, "Auntie
quartet of artists -- three actors and a folk- Mame."
singer -- present the best of the Pulitzer prize Bill Fegan, Lee Speich and Will Sandy of the popular
winner's verse, published and unpublished. Prose, Robert Colson, young folksinger who appears in touring company, The Kaleidoscope Players will -
including excerpts from the monumental biography "The World of Carl Sandburg," Is the organizer of perform
r of Lincoln, and folksongs from Sandburg's a popular collegiate ballad group, "The Easterners." in "The World of Carl Sandburg" tonight at 8:15in

Songbag," will also be presented. The test was He is the lead singer, arranger and guitarist. the University Auditorium.Medical .
' adapted by Norman Corwin. Director of the Players is Dr. Allen Bales, who
Kaleidoscope Players is the idea of actor-producer is well known In national speech and drama circles
Bill Fegan. Organized in 1959, this small band of throughout the country for solo performances in chair
1 part time players rapidly increased its operationand interpretive reading. Dr.Bales holds the Ph.D.degree setEstablishment
has now appeared in colleges and universities, from Northwestern University and is associate pro-
as well as organized concert associations, in some fessor of speech In the area of oral interpretationand of a Chair of ha, Nebraska, and a graduate of the
40 states. Two of their productions, "Under Milk theatre at the University of Alabama. Dr. Bales Pulmonary Diseases at the Collegeof University of Minnesota and the
Wood" and "Androcles and the Lion," have been has been director of all Kaleidoscope touring pro- Medicine by the Christmas Seal University of Nebraska medical
presented in recent summers on UP campus. ductions.All Association was announced by Dr. school. lie comes to his new post
Fegan has had over 15 years experience with a George T. Harrell, dean of the from the position of chief of the

variety of drama groups including professional stock, seats are reserved and tickets are $2.00. UF college.Dr. Cardiopulmonary Laboratory at
repertory and touring groups, and college and com- students obtain tickets with their I. D. cards. Tickets Edward W. Swenson has accepted the Coral Gables Veterans Administration -
munity theatre. He is currently director of the will be available tonight at the door. appointment to the new Hospital and associ-
Still man College Thespians. faculty position, and will become an ate professor of medicine at the
( Will Sandy, leading actor with the Kaleidoscope associate professor of medicine at University of Miami school of
Players, has had 17 seasons of stock, playing leading ELECTRONIC MUSICA the university July 1,the dean said. medicine.Dr. .
i roles In many types of plays. He appeared In more concert of electronic music, featuring composi- The Chair In Pulmonary Dis- Swenson has held fellowshipsfor
than 100 performances of the comedy "The Four- tions by Otto Luening, Vladimir Ussachevsky, and eases was established through a research at the University of
poster" on nationwide tour. Mario Davidovsky, will be presented in the Music grant from the Florida Tubercu- Chicago, the Pulmonary Function
Lee Speich, leading actress with the Players, comesto Building Auditorium at 3 this afternoon. The concertis losis and Health Association. Support Laboratory in Goteborg, Sweden,
the touring group with a wealth of credits from recorded and wi'l be presented on stereophonic of the new faculty positionwill and the University of California.
New York and stock. She has been seen In seven equipment. There is no admission charge and the be shared with the Collegeof He has published extensively on
off-broadway productions including the Players West general public is invited. Medicine and the National Tuberculosis the results of his research on
Association.Dr. varied aspects of pulmonary physi-
Swenson is a native of Oma ology.
UF grads receive national
Ir' Clayton # IIf

: Awards for medical papers pharmacistsRichard + jx

! Three recent UF graduates were tology, along with $100, was pre-
honored at the awards banquet of sented to Mrs. Rosemary G.Rum- Clayton ,f the Collegeof tgr ,.
z the National Convention of the baugh for her paper, "Parraffln Pharmacy was elected presidentof ,
' American Society of Medical Tech- Technique and Stains for the Dem- Region Three of the student
nologists. The convention was heldin onstration of Lipid in Tissue Sec- branch of the American Pharma-
Kansas City, Mo. Friday. tions." Mrs. Rumbaugh is a technologist ceutical Association at the annual
Mrs. Ann Jamieson Mueller,who In the Department of Vet- regional convention held here June
received the degree of BS In Medi- erinary Science.At 9-13.
cal the convention Miss Region Three is composed of 12 '
, Technology, April, 1964, was same {
awarded the Warner-Chllcott stu- Ruth Williams, Associate Professor colleges pharmacy Howard Col-
dent of the of lege, Mercer University, Medical
Award for her paper, "Anti- and Head Department
Kidd (Jkb) -- A New Case Reportand Medical Technology,was elected to College of South Carolina, and
Review of Literature." the Board of Schools which Is a Universities of Auburn, Florida,
Georgia, Mississippi, North and You meet the nicest
The award was presented for the standing committee of the American -
South Carolina Puerto Rico and
best Clinical Patholo- ,
student paper of all submittedfor Society of
the program. As a part of the gists. Tennessee. people on a Honda
award, Mrs. Mueller will receive
$100 and all her convention expenses -
Go All The Way by Air
paid. In addition, she received -
the Second Place ($100) Ask About Our Student Discount Plan Maybe it's the inuedibly low price. Or the ."
Scientific Products Foundation @ fantastic mileage. It could be the precision
Award for Blood Bank papers. Fly South CentralTO
Sue engineering. Or the safety and convenience
Ballard and Mary Anne Griffith -
also April graduates, receivedthe features. But most likely it's the fun.

First Place Scientific Products JACKSONVILLE FOR CONNECTIONS TO E'idcntll1f1thing' catches on like the fun
Foundation Award for their paper, of owning a I Honda. Join in The first step
"The Morphology and Biochemical Atlanta, Chicago, New York, Washington and is a demonstration ride'h)' not today ?
Reactions of the Moraxella- all points. .
Mlmeae Group." with this award
goes an award of $200. HONDA
for Jacksonville 7:35 am 2:40
Only four student papers were Departures pm
selected for the program at the Return flights to Gainesville 12:30 pm 4:30 pm worlds bln"t idler!
meeting. TWO of those four were
submitted by students from the UF. Air Freight BICYCLE SHOP
In addition to the students receiving Charter Service Call|| for Reservations:
honors at the national convention Stre ItS 615 W. University Ave.

.a Second Place Scientific rR6-8437 (Airport)) FR6-4641 (downtown) Gainesville, FloridaM
Products Foundation Award In His-

'- t Page 6 The Florida Alligator Tuesday,June 23,1964GATOR .


---- -

I For Sale J 1 I '63 Ford Galaxie' with everything, tennis Learn Instruction.a great game.Equipment Expert pro- JAPANESE MENTS, Sogetsu FLOWER School ARRANGE-, taughtby

: j For Rent. $2,695. Also 55 Ford for good vided. Tel. 376-7430. (M-149- top-qualified Instructress for
transportation, $150. Call 372- the first time in Florida from
1963 Van Dyke mobile home, 10'x AIR-CONDITIONED efficiency 7658 weekdays after 5. G-150- Tokyo. Courses leading to li-

50', air-conditioned. Phone 376- apartments for in-B term, Suit- 3t-c). NESTOR'S TV SERVICE was cense. Call FR 6-0896, Mrs.

7429. Located at Pinehurst Park, able for 2 or 3 people, $70 per forced to move. Now located at Sonu. (M-147-5t-c).
Lott 22. (A-149.3t-c). month at 1829 N. W. 2nd Ave. '
Real Estate .J 232 S. E. 1st St., west of Old
Suitable for 3 or 4 people at Post Office. Free estimates. CLASSIFIEDSGET
SEWING MACHINES -Sln er Port- 1518 N. W. 4th Ave., $100 per Tubes checked Free. Phone 372- GATOR

able Round Bobbin, guaranteed, month. Call FR 6-4353 after 2 BR, 2 bath furnished home on 7326. We Invite all our old friends RESULTS I

$29.95. White Zig-Zag, like new; six. (B-142-tf-c). Lake Cowpens. 35 minutes from come and see us. (M-144-9t-c).
monograms, buttonholes, sews on University. $12,500 with terms.
buttons, darns and mends. No MALE STUDENTS Two rooms Call 372-7658 for appointment.

attachments needed. Only $52.00 furnished motel type,ground floor, (M48-5t-c). Teens to undergo
Call 372-7680. 611 W. University refrigerators. Two blocks from
Ave. (A-149-tf-c). air-conditioned library, near most Law Professor selling spacious
3 bedroom home I-V2 bath
Study, ,
colleges and all practical requirements -
attic fan, built III) drawers, vanity / squeeze' test
LET'S TALK TERMS. 55x10 Na- Summer rates. Furnished sleep
and much storage $80 per month
shua Expando Mobile Home com- duplexes. 6-6494. (B-147-8t-c).
plete with study, 2 bedrooms, TV many extras,negotiate equity. FR-
6-2775. 1062 N. E. 14th Ave. ((1- Eight high school seniors from their "alert" stations and in the
antenna. A/C and other extras.
Comfortable doubles and
rooms, 134-tf-c). Gainesville will find out what it is Aero Space Program in determining -
See at Lot ##1, Hickory 11111 Park, singles, maid service 115 N. W.
like to get only 21 hours sleepIn the amount of sleep astronauts
2720 S. W. Archer Road. (A- 10th St. Call FR 2-9222 after
5. 3 BR, 1 1/2 bath, CCB home; seven days (three hours per will need to function effectivelyIn
143-tf-c .
) (B-147-4t-c). electric range and refrigerator, night), at the J. Hillis Miller space, Webb said.

2 Amana Air Conditioners, 220 V; screened porch,patio,fenced yard, Health Center during the next two The results of the tests under
one Is 12,500 BTU's, other Is Effflciency apartments for rent. dead-end street near elementaryand weeks. chronic loss of sleep conditions

14,500 BTU's. 1 yr. old. Both $50 per month. 481-2380. (B- junior high schools. Take up Operation "Sleep Squeeze," will be compared with results of

for 40000. Can be seen at Gainesville 147-5t-c)._ GI payments $75 per mo. Call which is being run Jointly by the previous tests under acute sleep

Miniature Raceway upstairsIn Furnished room in private home after 5:30. FR 20947. (1-147- Department of Psychology and the loss conditions. Acute loss is no

the old PI Kappa Phi house, with or without kitchen privileges. 5t-c). Department of Psychiatry, is designed sleep for periods up to ten days.

corner of 13th St. and University Student or bulsness girl preferred.FR to find out what type of The research team is made up
Ave. (A-150-tf-c). sleep the body selects during of Dr. Webb, Dr. Robert L. Wil-
2-1431 from 8-5J; FR 2-3770 4 BR, 2 bath home; 2200 sq. ft.
after B-148-3t-c). ,Convenient to University. $21,500. chronic sleep loss. liams, professor psychiatry and H.
FREE KITTENS, If you'll make the Terms negotiable. Available Sep- The project is being carried on W. "Bob" Agnew, research as-

trip to Reddick for them. Froma WANTED -- Male roommate III-B. tember 1. 372-7658 after 5 week- under a grant from the Air Force sociate.
long line of good mousers,molers New CCB Air-conditioned effici- days. (I-150-3t-c). Office of Scientific Research. Due to the complexity of the

and snakers. Call 591-2126 for ency apartment. Stop and see at According to Dr. Wilse D.Webb, study, final correlation of the tests

directions. (A-150-tf-nc). 1824 N. W. 4th Ave., Apt. D. John HOUSE FOR SALE OR RENT by professor of psychology, "an individual will not be complete until about

Meade. (B-149-2t-c). owner, 3 br, 1 bath, central heat, goes through five stagesof two months after the data has
9' 9' Tent with floor
x been collected.
air-conditioned, semi-furnished, sleep during a normal night.
$46 value, $25. U. S. Divers
washer, drier, refrigerator, and "The stages range from a light
Tank and Regulator, $50 or best I Wanted I' stove. Call FR 67298. (I-150- sleep when you first fall asleepto EDITOR'S NOTE: The Office of
offer. Call 372-7664. (A-150-
4t-c). a deep sleep and a dream sleep. Informational Services is planninga
It-c). We are trying to find out Just what follow-up story on this projectat
Faculty couple seeking 2 or 3 bedroom -
furnished house for 1 year kind of sleep the body selects as the end of the two-week test.
the best type when sleep time must Although a thorough report on the
Alligator Advertising: starting end of July. Call FR I. SituationsWANTED I
2-3140. (C-148-3t-p). be compressed," said Webb. scientific results will not be avail-
University -- Under normal conditions "deep able for several months, we will

WANTED Male roommate to Exec. "Secretary or sleep" occurs within the first 90 be able to report on some of the

''its share apartment. Phone 2-3748 Adm. Asst. Post, preferably Sep- minutes of sleep. "Dream sleep," results of this project'soon after
evenings. (C-148-3t-c). In 70 per cent of the subjects its completion.
tember 1
HEELS put on in 5 minutes by experienced campus
tested, occurs In the last two and
SOLES in 15 secretary. Address Box 1,Florida
put on
half hours of
Alligator, for interview. (F-148- one sleep.
MODERN SHOE :I Autos I 8t-c). Controls have been set up on dancing
the subjects, all students at the
REPAIR SHOP P. K. Yonge High School, by allowing -
across from 1st national bankTonite in lessons offeredBeginning
62 Volkswagen good condition. I Help WantedWANTED them a normal eight hours
$I$O and assume payments of sleep under testing conditions.
$44.84 per month. FR 6-3512. While and advanced lessonsin
they are sleeping they are
r Nwe (G-149-tf-c). -Studenthelpll:30a.m.- monitored by an electroencephalograph bridge and in dancing are being

2:00 p.m. or 4:30 8:00 p.m. (an instrument that records given for students, faculty and the

mdMN/. J1 '55 Plymouth, 4 dr., R & H, new Apply at Long's Cafeteria, 313 brain waves)to determine the vari- community at large at the Florida
fuel fair condition. $60. W. University Ave. (E-149-tf-c). of Union.
pump; ous stages sleep they experi-
thru Thursday I Call 372-6086. Linda Ann Court, ence. These lessons are sponsored by

3 COLOR HITS So. Ocala Rd., Cottage ##2. (G- Librarian and Arts & Crafts Instructor After the researchers have takena the Union Board for Student Activi

7 show at 7:45at 150-2t-c). at the Boy's Club, 20 reading on the subjects' normal ties. Beginning and advanced
open ; hours per week. Call Charley sleep pattern, they will go into the bridge classes will meet for the

8:00 Dobbs, FR 2-5341. (E-145-tf-c). second phase of the experiment.In first lesson at 7 In Johnson Lounge.

arm "'JmI'II.'c ewwla9dlprodupqFULLursG this phase, each student: will The series of eleven lessons will
get only three hours of sleep be Instructed by Mrs. Betty Jones,
I ServicesARE 1 each night. who holds the rank of Life Masterin

nail Working in groups of two, the the American Contract Bridge
/ Disney subjects, who have been chosen League, which Is the highest rank
M'COlOR YOU LOOKING FOR A DIF- because of their responsibility any bridge player can hold. She

.--.-...... 'fliomassina' FERENT KIND OF ENTERTAIN- reliability, will sleep for three has taught the lessons annuallyfor
MENT? The Gainesville Minia- hours a night and then keep each twelve years. The fee is$7.50

2nd action hit at 9:45 ----TtpWI00LOK.......--- ture Raceway offers Just that! other awake until their nest sleep per person; $14 per couple. The
Steve James All the fun of real racing but ata period. During the time that they first lesson is free.Cricketeers.

McQueen Garner Starts THURSDAY! price you can afford. We're are awake they will be requiredto
open all day and all night and it perform various skill teststo

,'THE GREAT ESCAPE' never costs a thing to come and determine if there is any loss
DEBORAH ERBllAYLEYMILIS watch. Big races every Wednesdayand of skills playThe
------------------ resulting from the
JOHN MiLJS-ross NU nrs We're located
Saturday nights. "squeezed" sleep.
3rd bonus hit: upstairs in the old Pi Kap-
If the tests show that sleep can recently-formed UF Cricket
Elvis Presley pa Phi house at the corner of be Club
compressed effectively without plays Its first outside match
'KID GALLAHAD' ( RAENrKMNKOIOA 13th St. and University Ave. (M- loss of skills the information will Saturday afternoon against Savan-

148-5t-c). be utilized by the Air Force at nah, Ga.

MAI.|| OPEN 12:45 ( SHOW TIME 1:10, OUT AT 4:30 HENRY last ORIENT times today peter EVE 6:30 OPEN I SHOW TIME: 7:10 OUT AT 10:30

tellers :
_... ...
\ 1


Adults $1.25 Child 50
---No Passes-.

2 2
shows shows

= .-- .

'Ii .. :

Florida Alligator Page 7 ; ..
TuesdayJune 23,1964 The

-- ._. _. M
[ BOOKS I :- --:: ':- ---' \'1":,'

United Press International i

Julian by Gore Vidal (Little at the time of the Suez crisis.
Brown $6.95): For his latest The youth is a clique of Egyp-
novel Vidal reached back to the tians of well-to-do families,
4th Century Roman Empire who are long on education and
when Constantius was the short on a desire to work. They
Augustus (emperor) and his are typified by Ram. a likable
cousin Julian was Caesar of the rapscallion who fills his days
West. That these two should playing snooker In the local

collide was made Inevitable by club, drinking, making love dis-

events and Julian's growing cussing politics, avoiding any i..
popularity. Julian, an intellec- productive activity and gettinghis
tual type who spent much time rich aunt to pay his debts.
philosophizing and writing In He and his coterie are attracted
his diary as well as soldiering, temporarily by things like com-
became emperor without havingto munism power politics and the
depose his cousin-Constantly plight of the poor but after R
died suddenly.. The new their conversation value has r r
ruler preferred rule by reason been exhausted there is always -
rather than by bloodshed but the club and pleasanter diver-
with absolute power came the sions to turn to. An amusingtale.
Inevitable corruption and turnto .
despotism. What made Ju- e .

lian's short reign notable was The Story of a Life, by Kon- ....
his effort to stamp out Chris- stantin Paustovsky (Pantheon
tianity, which had been de- $10) : The grand old man of _
clared the state religion. Julian Russian letters, now 72. reminisces '
the Apostate, as he became his life and times In
known, wanted to restore the the old Russia of the early Holding a stage sketch for Florida Players' next production, 'Rope is Dr. Richard

Greek gods to favor, but eitherhe 1900's and the new Russia that Mason, director. Student actors are, left Marty Ferguson, playina 'Leila and

was too late In the march of has emerged from the revolution Lea Gramlin, playing 'Sir Johnston Kentley.1 (Photo by Carolyn Johnston)
history or his reign was too This is not a political dissertation -
short-he was murdered at 32- Paustovsky is a liter-
he failed notably. The story is ary artist who has insisted on fine modern melodramaBy
told in the first person by Julian artistic freedom in an adverse 'Rope'
himself and by two of his atmosphere, and his emphasisin

friends, speaking through their his autobiography is on peo- GEORGE SPELVINIn late." Broadway play, and film. Levinis
memoirs and an Interesting ple and their reactions to the Although set In foggy England, currently defending himself in
tale it is. Vidal is a sharp and human experience. There are court
witty writer. graphic descriptions of the rav- the accompanying photograph, "Rope" was inspired by a sensa- against charges of invasionof
tional "thrill murder" of the mid- privacy brought by Leopold
actors and director Richard Mason
of World War I ,
e e e ages pogroms
revolution and chaos. Transla- discuss the set plans for the forth- twenties that electrified the nation. himself.As .
The Haircurl Papers, by William -
tion from the Russian is by Joseph coming Florida Players productionof Hamilton's play was the first of dramatized by Hamilton
Zinsser (Harper & Row ,
several versions to attempt a dramatic -
/ a"psychologlcaIthrU-
$3,95) : This collection of essaysIs "Rope" tells of two brilliant stu-
ler" by the British dramatist,Pat- reconstruction of the possi-
dents whose
subtitled "And Other criminal vanity ensnares -
rick ble motives of a seemingly sense-
Searches for the Lost Individual. Hamilton. them. Hamilton is also
I BEST SELLERS I less crime which continues to make
"Rope" is a fine example of a
Zinsser's theme is a famil- author of the extremely popular
(UPI) kind of modern melodrama that news to this day.
iar one these days: all-digit "Angel Street" (known in the U.s.
dialing, computerized checking (Compiled by Pabllihen' Weekly) actors enjoy doing and audiences Recently, one of the young mur-
as "Gaslight"), a prototype of the
Fletloa stated director derers, Nathan Leopold (saved
accounts growing intrusions into enjoy attending, "psychological thriller" school of
private life have taken away THE COLD-John SPY WHO Le CAME Clue IN FROM THE Mason. "Personally, I can't thinkof from execution by the celebrated playwrltlng.

the old American individuality CONVENTION Fletcher Knebel and a better reason for doing show. lawyer Clarence Darrow) was paroled -
It is no longer necessary to be THE Charles NIGHT W.IN Balle LISBON-Erich,. II Marla But beyond that, smooth melo- from prison and is engagedIn No less a film director than Alfred -

an Indian to be numbered CANDY Remarque- Terry Southern and Mason drama ought to serve to remindus social work in Puerto Rico. Hitchcock was drawn to the
I among the Vanishing Ameri- Hoflenberg that the theatre can offer a Another version of the crime, cinematic possibilities of"Rope."
cans, he says. But where Zins VON Westhelmer RYAN'S EXPRESS David variety of experiences--and that Meyer Levin's"Compulsion," was In 1949 he filmed it in an experimental -
ser's book differs from the other THE SPIRE-WIlliam Ooldlog enlightened entertainment Is hard successful in the 50s as a novel, style.
works of social introspection is THE OROUP Mary McCarthy .
THE WAP8HOT SCANDAL ly the least of its achievements." / '.,' '" ,a',; ,re ;;
'- : "
', <
in Its humor The piece from John Cheever ';. : ,..: /.
which the book takes its titleIs THE MARTYRED Richard E. Kim Melodrama is a highly theatri-
THE NIGHT OP THE GENERALS cal form, Masonexplaineditbeing
a good example "Haircurl"magazine Hans Hellmut Kite
discovers that 94% I WAS DANCING-Edwin O'Connor completely dependent on excite- CAMPUS
of American girls wear rollersin NonUctlon ments of emotion and empathic COMf'ASS .
their hair 21.6 hours a day FOUR United DAYS Press- American InternationalA Heritage and appeals to the imagination that can

and 359 days a year To a reader MOVEABLE FEAST-Ernest Hemingway exist only In the theatre.
who went out date with- "Further," Mason continued, .
on a
THENAKED SOCIETY-Vance Packard ..... ......
v .w." -- --
out her hair up, it comments: A DAY IN THE LIFE OF PRESIDENT "Rope" is an Intelligent melo-
"You tried to be different and KENNEDY AMONG- Jim WARRIORS Bishop drama, for its action Is buttressedby Dance dents, faculty and staff are invited
tonightThe and admission Is
free. Emcee will
lost "
you your fella. Robert Murphy psychological Insights and
THE OREEN FELT JUNGLE Ed Reid be Stu Bowers of WDVH. In case
and Ovid Demarls subtleties, a suspenseful conflict Florida Union Dance Com-
GENERAL MOTORS of rain, the dance will transfer
Beer MY YEARS WITH often disregarded In the contem- mittee will a street dance
In the Snooker Club by _Alfred P. Sloan Jr sponsor Into the Social Room of the
Wagulh Ghali (Knopf $4.95) : WHEN THE LAST THE YEARS CHEERING OF WOODROW STOPPED: porary drama, and characters that tonight from 8 12 on the south Union.
A satirical novel of youth in a WILSON Gene SmithIN are both I n te re s tI n g and artlcu- side of the Florida Union. Stu-
quandary The setting is Cairo HIS OWN WRITE-John Lennon
Hillel servicesServices

will be conducted Fri-

I day evenings at 7:30 at the Hillel
,,.a OII Foundation for the remainder of
the trimester. Following services
there will be an Oneg Shabbat and
social hour.

'R. r --2 alt SANDWiCHES Barry on film

Students for Goldwater will pre

1y sent a film called "Meet Barry
Goldwater" in Florida Union Auditorium -
s Monday at 8 p.m. The

film will be followed with a speechby

Jane Butterworth, Republican
CARMANELLA'S TRIO: convention delegate from the 8th

District, and a reception in Bryan y
Corned Beef, Pastrami i & Chopped Liver Lounge.

On Triplet Rolls


Combination Sandwich Platter Turkey, ImportedHam

Imported Swiss Cheese, Served With AWAY

Potato Salad ,on r// ...0I'

372-8658 WHAT

dI@ i

'' '[ ; Available: Matzo Ball Soup Take Out Service

211 W. University Ave. 706 West University Avenue

J .
- --


Page 8 The Florida Alligator TuesdayJune 23, 964 .. "

I Your whims., not Madison A ve.,, set fads I IWhO

really decides what kind of their addition of "wholesome' Surveys In Chicago, New York research team said, "helps high- vor, are tumbled around the fami-
clothing, car or cereal you buy? "nutritious" and "energy-giving" and Atlanta led to a 96 page report light the toasty nutlike overtonesof liar pillow-shaded cereal. Aspoonthat
Is it you who makes the decisionor -- Ingredients. Having been made entirely that agreed there was no point In the product's flavor." has already cut the shredded
Madison Avenue? of wheat from the beginning, persuading an already-persuaded Head men put their heads together wheat segment In half makes it all
shredded wheal was already asnutritious" ..public of the cereal's nutritional and the final result was the seem ready to eat. The new pack
{ Some critics complain that advertising and "wholesome" as value, but pointed out that not new package, a warm, summer- age sold not because It was changedto
men labor to create It could be, and shoppers knew It. everyone looking at the shredded yellow background for a dish of create a new fashion, but because -
"psychological obsolescence" by So the manufacturers asked the wheat package could recall the shredded wheat. Strawberries, researchers had found way
r skillfully persuading the consumer market researchers to find another cereal's rather subtle flavor. One whose own vivid taste might help to remind the consumer about the
that his perfectly good suit or sedanis way to awaken new Interest in the way to dramatize flavor Is through the shopper recall, through association qualities of the cereal his grand-
now out of date. But this chargeIs product. color; "a yellor background the shredded wheat fla mother had enjoyed.
considered glib nonsense by the
1 men responsible for many of In-

r pe trends--the dustry's rts. styling market and research packaging ex- UF professors & prudent students... here is the

styles Research of clothing men,furniture point out,archi-that BEST NEWS OF THE DAY

tecture -- even music and paint-
ing -- went through cycles many
centuries before the Madison Avenue "BETTER FOOD FOR LESS"Y
appeared on map.
'"The fashion wears out more apparel u
than the man," complainedone
solid citizen of the 16th cen- YY
tury. His name? William Shake-
speare. \ blew TheGOOD

Long before that, the ladies had
discovered an ingenious way to keepup ; ::4 b. EATING
with current Paris modes.Lacking -
store windows or fashion maga- n '
V. V Crowd Te The
zines, 14th century women startedto
exchange "fashion dolls" and to
copy for themselves the dolls' ParicLam f

Cafeteria .
Napoleon's Josephine needed no
advertising men to make her romantic -
"Empire line" gowns the ? JUST PRESENT
early-19th century fashion. The
style she set continues to recur, YOUR I D CARD
even in this century. Advertisingwas
in its infancy when the"Gibson x < 4, TQ CASHIER
Girl" look, epitomized by Mrs.
Charles Dana Gibson,an American U K : V1 SPtCiAL BONUS PISCOUHT

socialite, swept Paris, London and
Rome as well as her native land. !% .} OFF OUR LdW LOW

i ; PRICES *
But don't styles change more it '
rapidly now than in the "good \ v -K
old days"? They do, say the mar- 000\."etP1'/ THIS Discount 'fo* sWDiNB Si-v"
ket researchers, for a very simple \rthd oy or of E b orb e
reason: better communications.When "eS
the followers of Josephine's coke t 6ur oo"ce) 365 DAYS A YEAR
fashion had to travel by coach to more ': mnCvp
Rome It took longer for styles to r.w s d
I be noticed and to spread--and longer l CffMlAKMy
t IIs
E for them to be replaced, too.
Though styles and products may Complete MROa
change faster nowadays, there Is i-: 'f.fJt tiS Luncheon+ Specials .
usually far more thought and study t
behind the changes, reflecting the '' Aa\n0:'\S able Every Day (Monday thru Sat.) fey '
combined efforts of designers, 09.G" \
production experts, marketing researchers n
and advertising men. \e's or r-, INCLUDING BEVERAGE g.r
Do these "think" men combine to b-AA9
make everything costlier? Indus- 4orCci"fr onion
trial experts say that they help for \oioffC\ 6711- COMPLETE
reduce costs by avoiding error. k .
In the old days of hit or miss
production and marketing, themanufacturer's \. \ LESS DISCOUNT!
costly mistakeswere

sumer.A often. passed on to the con- /\ SP rn\\\1 NO CHARGE FOR TAKE-OUT


recent packaging change in one U\J LUNCH
of the nation's traditional cereals >>\\.. r
shows the modern "stylechanging" \o "PNRSI' { 11:30 A.M.-2:05 P.M. ,
in action
process :
The cereal Is shredded wheat, N E ,
cooked up some 70 years ago bya 4:30 P.M.-8:05 P.M.
Westerner named Henry Perky ,
Its makers felt that some of its 12 Hot Entrees To Select
potential market was being invadedby Fme Roast Beef From Dally.
the "new" cereals advertising in Town
.I All Baking on

WHAT Premises '

AWAY Open DailyIncluding Sunday. ( );

m il11,I: WHAT* (i.) .;! r.AMPLE FREE PARKING_ I|



4 minutes
1212 North Main, in the Gainesville Shopping Center
from campus