"Beautiful Gainesville," Florida
The Sunset Glory of University Park Cloudland
Masses of Gieenery Thrive in U niversity Park
EEKING in Florida, America's new Riviera, the one outstanding
location for the finest residential development in that magic state,
the Brown Development Company, of Michigan, chose University
Park for the following reasons:
A Reasoned Choice after
Survey of All Florida
They wished to avoid the turmoil and crowds of beach resorts. vet to be
within easy reach of them all.
They sought a region of scenic charm, capable of the most effective treat-
ment known to the landscaper's art.
The selection of the beautiful city of Gainesville for the site of the I ni-
versitv of Florida, its favor with the ar slocratic and wealthy families of the
old regime, confirmed their judgment that here was the place they sought.
On the other hand the atmosphere of a great institution of learning had
accented the position of Gainesville as the cultural center, as it is the geo-
graphical center, of Florida.
And in the Chosen City,
One Strategic Location
Granting that Gainesville satisfies these requirements, the following points
marked University Park as the desired location:
No Camera Can Depict the Grandeur of University Park's Oaks
The rapid growth of the city, in common with all Florida, had created
a demand for an exclusive residential section. In the absence of a zoning
ordinance, fine homes scattered throughout the city were being ruined by
the encroachment of the spreading business section.
To the north, south or east of the University campus, nothing was avail-
able. Just to the west, however, lay 220 acres ideally located.
And, as if predestined for the purpose, this tract is a natural park with
wooded ravines, wide sweep of rolling uplands, brooks, forest and scenic
vistas, all lending themselves to treatment for a superb ensemble.
And a Master Designer
to Plan Development
The search was ended at first sight of this beauty spot of Nature, so lo-
cated in this lovely and distinguished city.
The tract was placed in the competent hands of John Nolen, of Cambridge,
perhaps the leading city planner of America.
He found here a task to his liking, and has created a design which may
be called, without exaggeration, a work of art.
About one-third of the area is devoted to parks skirted by winding boule-
vards which afford fascinating glimpses of fern-banked dells and clear, limpid
pools. Giant trees shade the driveway, and homesites of individuality and
ample space face the parks or are within a short distance of them.
~Pn c~ t
The First Residence in University Park, Built by E. L. Brown, Established the High Class
to Be Maintained i '.* .,' ..
Building restrictions guarantee the permanent home character of Univer-
sity Park. The price is as low as is consistent with city improvements, paving,
walks, sewerage, water, electricity, telephones.
Near by is the Country Club, with its fine golf links and social center.
Adjoining on the east is the University campus, with its vivid and varied ac-
UNIVERSITY PARK, GAINESVILLE, FLORIDA
GENERAL PLAN FOR THE DEVELOPMENT OF THE UNIVERSITY PARK SECTION. JOHN NOLEN, LANDCNPE ARCHITECT. PHILIP W. FOSTER, ASSOCIATE, CAMBRIDGE, MASS., JACKSONVILLE, FLA.
" -' "' .'" ,."> .. . ,, ',17 , ,
,.i ... .. ... -. -- .. -;- -- ., ,..
*.. --?^ -'-4 -7rzp i -'---- ---- -- .t'."l.3
i, I. "--, I 8 "" ; --'.
., -L-, -- .. ... -- .r, _c* -, -r ,. ..a' ...... / . ,. .
I" c'*! t-1 I ~ l .' j' , I" .. - / "- ', i '* i', > .' -.i-
nl .. . .. --- -----.-- 4-* i .
-- ,... ,a .. -... ------ -... -, -y ..- :-. .
I .-, *-o: -- .- ., ....._ -- _.I: ". .< r * .. . ../ .. .
-'-' ',- '-- .... -.- .' -".. -'- -' -. '- .', ,. ." . -
r -.3 ^ L Z--" --.,'l -' -' .. I ('" -' ., *.' --",li"^ ". I
j 0 .
0I ;- .-.. I"- *;-
1 I '-7 It.
... ,,' - ...., 'A- _; .. ....<..: .. ... ..' i ,' . .$
o 3J "- 7 'A
.0 I .
''.3-. ''1.- -, . ;-. ,, 4 . _' . .*- .
S"- *r- -.-- .. ..'I _
UIES I OF-LOID O --C
?., " 1 ; -. v - V : ., ., .-,- I I
... .. .... .: 3 .- __ = -. .. .. .. .. .. .. ; .,. _.,. .-,x ., -., .;. . . :'
i: P . . . . .. - _ : . .. . . _ = . . , . . .: . . . p . .. . - ... . . . . . .
iFJ ,' L .. ;' -i. :: '7 -T :...:, . .=J: y 1.. .-:- _-' I'J'- . : I. .: : r-- J '= - ,. : ', _._. =L .-__ : -t._ -= -- - .... --- i .= "
UNIVERSITY OF FLORIDA
L. C. SMITH PRESS, GAINESVILLE. FLA
SCALE ONE INCH-4100 FEET
Enticing Nooks in Deep Ravines Where Clear Brooks Greet the Eye
Scenic highways lead to beach resorts and to fishing and hunting
grounds where game of all sizes, finny and furred, abounds. A place of
beauty, a place of sane and refined living conditions, of moderate costs, yet
adding to the attractions that make Florida a name to conjure with, the
health and other values that come with elevation, drainage and pure water.
Superb Building Sites Abound in University Park
1 : P
,a Z ei'
Dark Pools Lurk in Dense Shadows of Dells in the Parks
Rediscovery of the Land of
"Old Folks at Home"
The "discovery" of Florida, accessible, balmy, bathed in perpetual sum-
mer, adorned with tropical luxuriance, has thrilled the nation. Millions are
looking toward the glamorous land of Ponce de Leon.
. ,.:,. A;:'.! L"%
?.- ,^ *.^,- ..,, ^.. '
C; . .. -.~
The Flow of Rippling Vaters Between Shady Banks
But the average person hears only of the artificially created resorts of
the low-lying coast-line. This other Florida, the real Florida of "Way Down
Upon the Suwannee River" is only now being rediscovered.
In the heart of this region of high, rolling scenery, picturesque contours,
commanding Florida's thousand wonders, lies University Park, a gem fit for
its rich setting.
Dependable agencies in principal cities are authorized and competent to
aid you in selecting your homesite in University Park. Address any of our
Woodland Scenes of Indescribable Beauty Add to University Park Values
AA^ T-.?:?. i .r ,
tij" ; '/a,. :.....#* .r.v;'f
A.. A4W : A4 .
A~ 'I* :'sG
Ak, -i ? l 'A'- *I
44,.. '~::X '4-, H *
~ 4~4444fl4~.4 ~ .. '.44.4. 'A
A .A. .
BROWN DEVELOPMENT COMPANY
215 WEST UNIVERSITY AVENUE
IllT' SPRINGS, ARK.
Fidelity Bank Bldg.
Decorative at an Artist's Fancy
Clouds at Sunset