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A WATERBURY GRAPEFRUIT GROVE FOR INVESTMENT
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MAP OF ,^^ i^ "\!f
Waterbury Grapefruit Tracts in ) ^^^GtPEFRUI"V I 1^""
Manatee County, on the Gulf \ ^^ ^rwACTS. \ '
Coast, about forty miles south of e'6 c^ o '" ,'f o v s- -- ^
Tampa. This section is served SAR \ si~-~ "r,,, ( --\---
by two important railroad lines \ N K J'".,,.. LA," t
--the Seaboard Air Line and the ", .^ ""B
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and West Coast Railroad also \' Z CA ......!...> BAC
FRAN KL I Y
the southern boundary of the -, ...l''*... \..^
Waterbury Tracts, and connects \ I E *-..,\ 't_
with the Seaboard Air Line at \ I._- - -H
Bradentown on the west andI
with the Atlantic Coast Line at v I \ >
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MAP OF FLORIDA.
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THE SHADED SECTIONS SHOW THE LOCATION
OF THE WATERBURY GRAPEFRUIT TRACTS. nglewo1
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20 21 22
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M ANATEE is one of the Gulf Coast counties of Florida. It stands first among
the counties of Florida in grapefruit production. It is the home of the Atwood
and other well known commercial groves.
The location of the Waterbury Grapefruit Tracts is shown, between the Manatee
River and the East and West Coast Railroad. The rolling pine land of this section,
ten thousand acres of which are comprised in the Waterbury Tracts, is the ideal land
for producing the highest quality of grapefruit and other citrus fruits.
Another advantage is the excellent natural drainage. The comparative elevation
is indicated by the rivers and streams. The Waterbury Tracts and land adjoining is
drained to the north by tributaries of the Manatee River which flows westward to
the Gulf. It has drainage to the south into the headwaters of both the Braden River
and the Myakka River.
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OSCEOLA E L AVUE
NORTH BOU-EVARD DRIVE
. .-Reserve lforP ._blc.S.hoolSte A TOWN-SITE --Relered lor R lway Freight Station Site -
growth and importance of POMELO is assured. The town will e supported by the
--- -- -- -- -- . . ,-- ,. ', ,= I
B r --Rtrved for Poblic ob.ool Si-e A TOWNSITE E.-Reserved (or Railway Freight Station Site
dl -.l, eervrd fc Public Library Sire CENTRALLY LOCATED ONTHN WATERBURY GRAPEFRUIT TRACTS F--Rrser ed for Municipal Light and Power Plant Siten
CC -Suggcrned SIsfor Cha rhets IN MArNATEE COUNTY G. C-tserved for Froir Pakibngand Shipping Plane Sit,
-B ...er.. for R oilay Passer Station Site FLORIDA
S THE commercial and social center of the Waterbury Grapefruit Tracts, the future
growth and importance of POMELO is assured. The town will be supported by the
great citrus industry being developed over the fifteen square miles comprised in the
Waterbury Tracts. It will also become the logical trading and shipping point for a large sur-
The civic plan of Pomelo includes a business section surrounding a central elliptical park.
This central park is also the center of a square formed by four boulevard drives. At the corners
of this square are four residence section parks. The plan shows two principal boulevards,
Royal Palm and Ponce de Leon, which intersect at the civic center and extend to the townsite
A WATERBURY GRAPEFRUIT
01ROVE FOR INVESTMENT
Securing to the investor direct participation in the profits of an
established industry, with absolute ownership of a distinct unit of
income property. Situated in the greatest citrus fruit producing region
of the State of Florida. Organized, developed and
operated by James L. Waterbury Company,
Grapefruit, the King of Fruits, a product which brings millions of dollars annually to
the growers of Florida. From a photograph by A. F. Benson of the James L. Waterbury
Company, made in January, 1916.
a otnire a ten-acre unit in the Waterbury Grapefruit Tracts
Means an if(.e1lfuin. It means an investment in the oldest
'.and most firmly establlished inldu.stry in the world. It is not
S only a11 investment based upon agriculture, but upon a highly
."; specialized branch of agriculture.
SInvestment in a Waterbury Grapefruit Tract means
direct participation in the profits of an established industry.
The investor is not loaning his money, nor purchasing shares. He enjoys to the
fullest extent the earning power of his capital. What his investment produces
belongs to him. He acquires a distinct property of his own. And yet this prop-
erty, being a unit in a large enterprise embracing ten thousand acres, becomes
productive of a certain and liberal annual income, without the owner's manage-
ment or attention.
To invest in a Waterbury Tract is to get the benefits of organization-a
modern, efficient business organization applied to the scientific raising and mar-
keting of a food product, the consumption of which is becoming universal.
The investor in a Waterbury Tract is, therefore, assured of profits that are
not to be expected from any fixed-interest form of investment. And it com-
bines, with exceptional profits, the essential element of security. There can be
no more substantial foundation for investment than productive land. This is es-
pecially true when, as in the case of Waterbury Grapefruit Tracts, the land is de-
voted to the scientific production of a high priced crop, and is situated in a rap-
idly developing and growing section.
To invest in a Waterbury Tract means independence. It solves the prob-
lem of the average investor of savings whose aim is a competence-because the
property can be acquired by moderate saving over a short period of years. But,
unlike other forms of investment which can be handled in like manner, the
return to the investor is not limited to a fixed rate of interest.
In addition to its value purely as an investment, a Waterbury Grapefruit
Tract is a desirable property to own. It offers every advantage as a place where
the owner may, at any time in the future, live and make a living, amid the most
delightful surroundings, and enjoying a wonderful climate.
These statements are supported by facts presented in the following pages.
In undertaking the sale, development and management of Waterbury Grapefruit
Tracts, the James L. Waterbury Company has brought to a limited number of
investors an unusual opportunity.
777 7 7,47
..... ".-. ..
This view of the Waterbury Tract in Manatee County, Florida, shows the rolling
high pine land with soil and drainage that make ideal conditions for producing
the highest quality of Grapefruit.
This photograph, taken in the vicinity of the Waterbury Tract, shows the same
type of land converted into a flourishing citrus grove. The uncleared land with
its growth of pine appears in the background.
HE DEVELOPMENT of large acreages of land, divided into
small units among many individual owners, is not new. The
growing and marketing of grapefruit as a commercial under-
taking is not new, but is a well established industry. On the
other hand, a new and distinct service has been rendered to
investors by conducting an enterprise of this kind on the plan
of the Waterbury Grapefruit Tracts-a plan which permits
people of moderate means, and investors of savings, to partici-
pate in the ownership and profits. This is a constructive idea
in the investment field which originated with James L. Water-
bury Company. Waterbury Grapefruit Tracts is the first of a
series of investments to be offered by this company having the
First: Investment in improved land. The investor acquiring title and ab-
solute ownership of a unit or tract, sufficient to produce an ample income. De-
riving therefrom all of the profits that his own property is capable of producing
under expert management. Realizing the increase of value which always ac-
crues to productive land in a growing community.
Second: An investment within the reach of ercryon'. This feature is se-
cured by extending payment over a period of years, and improving the property
progressively during that period. This plan permits the investment of monthly
or yearly savings. It also makes the total investment required very small as
compared with the purchase of a completely developed property.
T/fird: Benefits of corporate management. Each investor realizing re-
turns on his property that are possible only when improvement, production and
marketing are all centralized under one management. The operation of a thou-
sand units as one business insures low cost in making improvements and pro-
ducing crops-employment of expert supervision at low cost to each o w n e r-
maintenance of high standard of quality in crops produced-highest prices for
crops sold under a nationally advertised brand and scientifically marketed.
When James L. Waterbury Company decided upon its first investment of
this character, they looked to the future. Their purpose embraced f a r m o r e
than the purchase and sale of a tract of land. Their aim was to offer an in-
vestment of such merit that it would establish a foundation for future like en-
terprises and create good will for Waterbury investments. Therefore, they used
the greatest care in selecting a location, and a branch of agricultural production,
which would return the greatest profits and other advantages to the investor.
The result was Waterbury Grapefruit Tracts in the great citrus fruit region of
the Florida West Coast.
After a canvass of different lines of agricultural and horticultural produc-
tion in all sections of the country, the company decided upon the development
of a tract of Southern land. The South, with its long growing season, with its
special products that only a semi-tropical climate can produce, offered advan-
tages not to be found elsewhere. An investment of this kind calls for intensive
production-the growing of high priced crops and large yields on small units of
land, rather than relatively low returns from large acreages as in the North.
Among the products of Southern soil and climate, Grapefruit stands pre-
eminent as a profitable industry. Present and probable future demand for
grapefruit assures exceptional profits to the investor, coupled with the greatest
increase in the value of developed property. Commercial grapefruit growing
is a wonderfully profitable business today-it is an industry with a future.
Grapefruit is a high priced crop. Few products, even among fruits, yield
so large a return per acre on the investment. It is only a few years since grape-
fruit became a popular article of food; the demand is growing; the market is
capable of unlimited expansion.
The increasing demand-the opportunity for development of our market-
is one of the most attractive features of the grapefruit industry, But the grow-
ing area-from which the supply must come-is fixed. The production of
grapefruit, commercially, is practically limited to the State of Florida. There
only do we have the absolute protection against damage by frost, together with
the other climatic conditions that are necessary.
In what this company, by thorough investigation, found to be the most fav-
ored section of the citrus-growing part of Florida-in central Manatee County,
about forty miles south of Tampa-is located the tract of land approximating
ten thousand acres, known as the Waterbury Grapefruit Tracts.
This broad tract of superior citrus land was subdivided into ten-acre units,
a large part of which have been acquired by Northern investors. They have been
purchased by salaried as well as professional and business men and women n.
Many of these investors have since found opportunity to visit Florida and in-
spect the Waterbury Tracts. The result has been that they have given the high-
est endorsement to this investment. On tracts owned by the earlier investors
grape fruit groves have been started. The young trees first planted are now flour-
ishing under the favorable soil and climatic conditions which here exist.
Tracts are sold on terms which give the purchaser several years in which to
complete his investment. We establish the first unit of the grapefruit grove on
each tract, bringing the trees to bearing. We manage the tract for ten years,
putting the net profits into the planting of additional acreage.
We look after everything in connection with the development of the tract,
and the raising and marketing of the fruit. The personal attention of the owner
is not required in the management or in financing the development.
Grove of R. L. Layne on pine land adjoining Waterbury Tract.
The Grapefruit Industry
RAPEFRUIT can be raised in only very limited areas of the
earth's surface. The amount of the inferior fruit raised abroad
is so small that it need not be considered. The Isle of Pines
and Cuba, off our southeastern coast, produce in small quanti-
ties a splendid grapefruit but it does not compete with the
Florida raised fruit in its lusciousness. California does not
Raise a commercial grapefruit that is in any way a competitor
with that of Florida. In fact it does not affect the markets.
California oranges do but not her grapefruit. A very few
grapefruit trees grow in certain parts of Texas but they are
Raised not for commercial purposes but more as an ornament
S and a curiosity. The climatic conditions prevent anything far-
ther. Mexico in a very limited area raises a very good grapefruit, but this again
is a foreign country and the small amount raised in Mexico does not and will
never have influence on the markets.
What is the important discovery you make as soon as you investigate the
areas where grapefruit can be raised commercially? You find that Florida must
produce practically all the grapefruit for the markets of the world-we mean the
world, not the North American continent alone, though this would give almost
limitless markets. And Florida in its entirety is not adapted to raising the
grapefruit. The soil and climatic conditions are not suitable in all parts of the
State by any means. There are only about three very small sections of the
State of Florida that may be said to be the citrus growing sections.
Grapefruit Production and Grapefruit Consumption
The two great factors that must be reckoned with when entering into the
raising of a product from the standpoint of an investment are area of production
and the extent of the market. The producing area for grapefruit is very limited.
The market area is very extensive.
Only a small per cent of the people of the United States are now consumers
of grapefruit. The number of users in our own country is increasing rapidly.
Communities that five years ago did not know what grapefruit was are today
using many boxes of the fruit. Our present population, not to mention the rapid
increase, will consume every box of grapefruit that can be produced.
One of Manatee County's profitable citrus groves. W. I. Kirkhuff, Bradentown, owner.
The Canadians, on the north, are dependent upon the United States grown
grapefruit. They can raise none of their own. The European markets for su-
perior grapefruit can hardly be said to be opened, though Florida has from
time to time shipped small quantities of grapefruit to a few of the larger
European centers. When commerce with these countries is again unrestricted a
systematic campaign will undoubtedly be carried on to develop the European
market. There never has been an overproduction and with the nation, conti-
nent, and world-wide markets, such a condition is placed beyond the range of
Grapefruit is no longer considered a breakfast delicacy for the few, but it
is rapidly coming to be used universally in literally hundreds of ways and for
very many purposes. Physicians are recognizing its medicinal value and are
directing its use among their patients.
The grapefruit is not a perishable fruit in the sense that other fruits: such
as apples, peaches, berries, etc., are. It is easily shipped. It does not have to
be gathered until the markets warrant shipping; it will hang on the tree for
months. Compared with other fruits, grapefruit is freer from pests that are
destructive. Crops are sure and risks are largely eliminated.
McCord grove, adjoining Waterbury Tracts. The weight of fruit necessitates supports for the
Growers Are Prosperous
Travel through the citrus growing portions of Florida and, wherever you
go,, you will find practical growers, large and small, resident and non-resident,
who are netting from $500 to $1,000 or more per acre. The business has at-
tracted people from all over the Northern States business and professional
men as well as Northern farmers.
Growers with only a few acres-many of them having begun with very lim-
ited capital-are making a good living and accumulating a surplus every year.
And profits are still greater in the larger commercial groves, where only modern
methods are employed, where every operation is standardized, where labor sav-
ing equipment is used, and where every box of fruit is carefully graded and
packed and sold under an established brand.
These modern, scientific business methods, which contribute so much to
profits in all big industries, will be applied to the fullest extent on the Waterbury
Grapefruit Tracts. The large acreage and output will make it possible to do so.
Conducted, in this way, the growing of grapefruit is a business which has
more to offer the average investor, we believe, both in amount of profits and in
certainty of profits, than any other.
Some Florida Facts
LORIDA, though an Atlantic seaboard state, is one of the least
developed sections of this country. It has been considered as a
winter resort for the wealthy Northerner who desires to escape
the rigorous climate of the more northern latitudes. It is
not so generally known that the development of the resources
of the state as a whole has just begun; and that, like any country
in the pioneer stage, it offers rich opportunities for the man who
invests in its industries and takes part in its development.
Florida is a land of sunshine and flowers, but it is vastly more.
Florida has the most equable and delightful climate to be found
on this continent. And this climate is a tremendous asset-not
so much as an attraction to the tourist, as in its bearing upon
the production of wealth from Florida's soil.
In this State, only two days' journey from Chicago, we have a semi-tropical
climate. We have a long growing season. A peninsula, almost surrounded by
the waters of the Atlantic and the Gulf, Florida enjoys protection against frost
not found in other sections in the same latitude. The result is that some forms
of wealth are produced more abundantly here than anywhere else. Agriculture
is intensive. This is a State where small acreages produce large yields and
large profits. Consequently, it is the ideal place for the investment of small
capital, bringing returns to the investor that are seldom realized elsewhere.
The grower of grapefruit is the one who profits most by the climatic and
other advantages which Florida alone offers. In this industry South Florida has
a practical monopoly. Other sections may claim to have soil and climate adapted
to grapefruit culture, but as a matter of fact they have not entered into com-
petition with Florida in the actual production of this fruit. Even southern
California, with its highly organized orange industry, is not a commercial pro-
ducer of grapefruit.
Florida's population has increased nearly fifty percent since 1900. Its land
values have increased more than two hundred percent since 1900. Its culti-
vated land yields an average per acre profit of $109.76 as compared with $12.22
in a State like Iowa.
Florida has an average crop season of 348 days. Its highest average sum-
mer temperature is 96, and its lowest average winter temperature is 36 degrees
-making it the most favored section in America for a permanent home or a win-
ter residence. It is especially attractive as a place to own income property to
of! .4 jW;
which one can retire in later years. A large proportion of the prosperous and
progressive citizens of Florida are former Northerners who have taken up their
residence there in recent years.
Investment Opportunity in Florida
No one who seeks investment in property that will provide a living and make
him independent, can afford to underestimate Florida and the opportunity it of-
fers. Wherever there is a misunderstanding about Florida or investment in
Florida land, there is a reason for the prejudice. The State has suffered from
the operations of some concerns who-taking advantage of the demand for Flor-
ida land-have failed to protect the interests of the investor. It is true that some
purchasers of small tracts in Florida have been disappointed. Nearly all of these
unfortunate purchases were made from concerns which were interested only in
selling the land, and had no responsibility in the matter after title was conveyed.
In some cases the purchaser found that his land was not adapted to the use for
which it was bought. In other instances desirable land was selected, but was
found to be isolated-so far removed from other developed tracts and from trans-
portation facilities and markets-that it could not be profitably developed for
years to come.
Such possibilities are eliminated by our plan of selling and developing a
citrus tract for the investor. As elsewhere explained our responsibility does
not end with the sale of the land. The ownership of ten acres of Florida soil is
but one of the factors that enter into this investment.
Shell road near Bradentown, Manatee County.
Waterbury Grapefruit Tracts
HE Waterbury Grapefruit Tracts comprise a tract of land of
nearly ten thousand acres-approximately fifteen sections. It
is a single, compact body of land, extending six miles east and
west and about two and one-half miles north and south. The
remarkable uniformity of this land made possible a symmetrical
41 plan of platting. It is divided into ten-acre tracts as the stand-
ard unit. The plat provides for roadways at intervals of one-
half mile, the principal roads being on the section lines.
Each ten-acre tract has highway frontage. The ten-acre unit
will make a grove large enough to provide an ample income
for the owners who may at any time desire to live upon
At the center of the Waterbury Tracts land was reserved for
a townsite, a plat of which has been placed on record as the Townsite of Pomelo.
The central location of the townsite is favorable for the packing houses, ware-
houses, shipping stations, and industries which will be supported by the large
output of citrus fruit.
How Acquired by the Investor
Tracts are sold to investors upon a monthly installment basis. This is done
for two reasons: First, it brings the investment within reach of many who would
not otherwise have means to acquire property of this kind. Second, our tracts
are sold principally to investors who do not intend, for some years at least, to
make a home on the property or depend upon it wholly for an income; they pre-
fer to have the tract developed progressively in one-acre units as profits accumu-
late, rather than to make the larger investment that would be required for im-
mediate development. Therefore, as the development is extended over several
years, we are able to give the purchaser the same period in which to complete
Monthly payments are distributed over a period of ten years from date of
purchase. No interest is charged on deferred payments.
The company retains the right of possession for the ten-year period for the
purpose of grove management. This insures the uniform development of all
units. It insures complete standardization in the planning of groves, selection
of varieties, cultural methods, grading and packing of f r u it, etc. The Com-
pany's management of the grove for ten years need not interfere with possession
by the purchaser for residence purposes. He acquires absolute ownership and
title is conveyed to him by warranty deed at any time after payment of sixty per
cent of the purchase price.
Our contract with the investor is mutual in every respect. The obligation
on the part of the company in connection with the development of the grove is ex-
plicitly set forth. It contains numerous provisions for the benefit and protec-
tion of the investor. There is a provision to protect the purchaser against loss
in the event of his death; his heir acquires the developed property without
further cash investment. There is a provision for the protection of the pur-
chaser in case his income ceases temporarily because of illness.
How Tracts are Developed
The business of James L. Waterbury Company is not merely the sale of
its citrus land to homeseekers or speculators. Not an acre of these fifteen
square miles of land has been sold without provision for its improvement. In
connection with the sale of each ten-acre tract, we begin the grove development
-not merely planting trees, but actually bringing the first unit of the grove to
When twenty per cent of the purchase price has been paid, we prepare and
plant the first acre of the ten-acre tract, setting eighty grapefruit trees to the
acre. We supply the best two-year budded stock, selecting varieties which we
have determined by expert advice and experience to be the best suited to our
soil and location. This first acre is cleared, the trees furnished, and cared for
until they bear fruit, entirely at our expense as part of our obligation to the pur-
As soon as profits realized from this first acre are sufficient for the purpose
another acre is set to trees. We continue to use all net proceeds from fruit
One of the new groves on the Waterbury Tract.
County Grapefruit grove which bore from seven to twelve
during which photograph was taken.
boxes per tree in season
raised on the tract for further development during the ten-year period, until
seven acres have been converted into grapefruit grove. The purchaser's de-
velopment fund "pyramids" under this plan. That is, as the second and sub-
sequent acres come to bearing, the profits available for further development accu-
mulate in an ever-increasing ratio.
Handling so large an acreage means economy in development and all grove
operations. The purchaser gets the benefit of the low cost. The company re-
ceives ten per cent of the annual gross product of the grove, for its management
and supervision, from the time the first acre bears fruit until the expiration of
Judging from established facts as to grapefruit yields and the experience of
many growers, the purchaser can expect to have seven acres in grove before the
ten-year p e r i o d expires. From the time this maximum of seven acres is
reached, until the tract is turned over to the owner, all surplus accumulating
in the development fund is divided equally between the company and the owner.
By this plan of operation the company gives tangible evidence of its own
faith in the investment. We invest much more money in each tract than we re-
ceive from the owner up to the time the first acre is developed. We depend upon
= - -- - = _- = _- =. = -
Sixteen boxes of Grapefruit were picked from this fourteen year old tree in February, 1915. Grove
of Mr. McCord, adjoining Waterbury Tract.
a percentage of the yield as compensation for managing the property for sev-
eral years. We depend for a considerable part of our profit upon a share of the
surplus after seven acres are developed.
Management of Grove After Ten Years
If, after the tract is fully paid for, the purchaser does not care to assume
personal management of his grove, the James L. Waterbury Company asks the
first opportunity of entering into a contract for the care of the grove and the
marketing of the product on a percentage basis. By having a large number of
these tracts to manage for the owners, the company will be able to produce and
market fruit very economically and get better prices than would be possible for
the individual owner.
Not more than seven acres being developed into the commercial grapefruit
grove under our management, the owner has three acres of his tract which he can
improve to suit his individual taste. These acres can be added to the grapefruit
grove later, or used for a home site and grounds and the raising of other Florida
View of the Huyler Grove, one of the largest and finest Grapefruit groves in the Manatee section,on pine land a short distance north of the Waterbury Tract.
How Our Plan Benefits the Investor
Our method enables the investor to secure profitable income property at
a moderate price, on easy payments, and have it scientifically developed and
managed while he is paying for it. It is the only practical and conservative
plan by which a non-resident can acquire a developed citrus grove in Florida
by investing his savings or surplus from month to month.
The final cost of the property is low as compared with the purchase of a
fully developed grove. It is low as compared with the cost of personally select-
ing a tract and looking after its improvement. Investors who have the neces-
sary capital may purchase Florida citrus tracts which are to be at once com-
pletely developed by the seller. The price of such a tract of ten acres usually
requires a cash investment of from $6,000 to $8,000. Many people who could
not consider such an investment can acquire a Waterbury Tract; and in the
course of a few years they will have an equally valuable income property.
Ownership of a Waterbury Tract appeals especially to one who has an
occupation and an income. He is not dependent upon an immediate income
from his investment. He does not wish to take possession of his tract at once.
He would rather extend the investment and the development over several years,
than to pay a large amount of cash at any one time. During that period the
land helps to pay for its own development. The element of time has an import-
ant bearing on the increase in value of the investment. It is like establishing
a business in a small way, and putting all profits of the first few years back into
the business as increased capital.
The purchaser of a Waterbury Tract is not dependent wholly upon his own
judgment as to the choice of land and location. The undertaking of this com-
pany to develop tracts for its investors is the strongest guaranty that location
and quality of land are the best that could be selected. He takes no chances
as to the location of packing houses and- shipping facilities, the improvement of
other land around him, and the growth of the community. All of these things
-vital factors in the value of his property-are assured by the uniform devel-
opment of the entire Waterbury Tracts.
Advantages of Company Management
There are distinct advantages to be gained by the owner of a Waterbury
Tract, resulting from company management and co-operative production-ad-
vantages not enjoyed by one who acquires a citrus tract elsewhere and operates
Money is saved on the cost of extending the grove area of each tract. Our
equipment for clearing and making improvements on ten thousand acres will
materially reduce the cost of future development. The same thing applies to
the production of fruit. In operating so large an acreage we can make use of
improved methods and labor saving devices which the individual grove owner
could not afford to install. We will economize in every grove operation, such as
cultivating, fertilizing, spraying, and the picking, transporting and packing of
fruit. Tract owners will get the benefit in a wider margin of profit.
Camp established at Pomelo townsite on the Waterbury Tract in 1914, before the beginning of
Better supervision is another advantage. A corps of trained experts will be
employed for the purpose of supervising the growing of fruit, care of trees, bud-
ding of new stock, soil analyses, preparation of fertilizers, etc. This expert
service will extend to every ten-acre unit and the cost, when apportioned among
all tracts, will be but a nominal factor in the cost of fruit production.
Such methods insure a high standard of quality. Fruit of a uniformly
superior standard of quality, nationally advertised under a special brand,
means a never failing market at the highest prices. We expect to create a na-
tional demand for the Waterbury brand by advertising on a scale that no com-
mercial grower has been able to undertake.
It is true of Florida, as of other fruit growing sections, that small growers
are slow to organize and adopt scientific methods of marketing. A majority of
the owners of small groves fail to realize the highest possible profits because
their output is not properly marketed. Owners of Waterbury Tracts can look
forward to a special marketing organization for selling our large output to the
best advantage, and having direct connection in the principal citrus market
centers of the country.
These are all features of the definite plans which this company will put into
operation as fast as the development of our groves demands them.
Our Citrus Land
: EW large tracts of land can now be found in Florida that are
suitable for the production of citrus fruit. We believe there is
no other single tract of equal acreage that compares with our
Manatee County land in location, general character, soil, ele-
vation and all the conditions that affect the growing of grape-
fruit. It is not composed of a number of parcels, interspersed,
with holdings of other owners or with pieces of waste land. It is
compact, comprising twelve solid sections and approximately six
half sections. It is a remarkable body of land for its uniformity.
Before acquiring it we were convinced that every acre would,
with proper treatment, prove to be superior land for grapefruit
,. groves. Our subsequent experience in developing grove units
over the greater portion of the tract confirms this fact.
Waterbury Grapefruit Tracts are in the north central part of Manatee
County, on the West Coast, about twenty miles from the Gulf of Mexico. A glance
at a map of this section will show our favorable location with respect to centers
of population, markets, transportation lines, etc.
Tampa, metropolis of South Florida, is forty miles north of the Waterbury
tract. Bradentown, county seat of Manatee County, is fifteen miles west.
Arcadia is about thirty-five miles east; Parrish fifteen miles north; Sarasota
twenty-five miles southwest. These are all progressive towns and important
citrus fruit shipping points.
This district is served by two important railroad lines, the Seaboard Air
Line, and the Atlantic Coast Line; also by the East and West Coast Railroad
which crosses Manatee County and has a station near the south boundary of our
tract. The East and West Coast Line gives us connection with the Seaboard
Air Line at Bradentown on the west, and with the Atlantic Coast Line at Ar-
cadia on the east. A spur from this road will be run directly to our townsite as
soon as fruit sliipments require it. Therefore, Waterbury tract owners will
have the best of transportation facilities and can make carload shipments of
fruit direct to Northern market centers.
The Manatee River runs close to the northern boundary of our tract; the
head of navigation being a little over three miles distant.
photograph taken on the Waterbury Tract.
Selection of Our Land
The care with which the Waterbury Tract was selected shows how, from the
beginning, this company has looked to the interests of its investors. Neither
time nor money was spared in finding land upon which the company could place
its seal of approval. Throughout their investigations and inspection of various
tracts, officials of the company were guided by the following definitely estab-
That land selected by this company mustbe of the best quality for citrus fruit,
uniform in character throughout the tract, and situated where killing freezes or
even damaging frosts are unknown.
That this company would not sell Florida fruit land without undertaking
the development of groves in connection with its selling plan. Such an under-
taking on the part of the company is evidence of its good faith, and a guaranty to
the purchaser that his tract can be, and will be, converted into a profitable citrus
In line with this policy, the Waterbury Grapefruit Tracts were acquired only
after long and thorough investigation. More than a year before buying, Mr. J. L.
Waterbury, president of the company, traveled extensively in Florida, studying
The ideal Citrus land-a
the citrus fruit industry and investigating available tracts of land. In the sections
visited, first class land for citrus fruit was not found in tracts large enough to
pay the company to invest. Mr. Waterbury and other officers of the company
mrde later trips through the citrus growing sections of Florida. T h e y spent
several weeks in the Lake District and along the West Coast, not only inspecting
land but visiting groves, nurseries, packing houses and various industries allied
with the raising of citrus fruit.
A Florida man, a practical grower of grapefruit, was also employed to per-
sonally examine a number of tracts in different locations. In his final report
to the Board of Directors, he recommended but two, and put his special com-
mendation on the tract in Manatee County. This tract was purchased only after
thorough inspection and investigation of the whole Manatee section.
The high pine land with sandy loam soil is the choice citrus land. When
this land can be found with the necessary surface and subsoil drainage, in a re-
gion protected from frosts and having ample rainfall, you have the ideal spot
for the growing of grapefruit and other citrus fruits. The Waterbury Grape-
fruit Tract meets these conditions.
The tract is all pine land, gently rolling, and is remarkably uniform over
the whole area both in conformation and character of soil. Its elevation gives
natural drainage such as it is hard to find elsewhere. In fact this land forms a
watershed, the northern part draining to the Manatee River and drainage from
the southern part reaching streams which flow southward. Four creeks which
cross the tract and flow into the Manatee have their origin in springs. The
banks are high and solid.
Protection Against Frost
The Waterbury Grapefruit Tract is abundantly protected on the north and
west by the waters of Tampa Bay and those of the broad and majestic Manatee
River, besides having the warm waters of the Gulf of Mexico on the west.
From the reports of the Weather Bureau of the United States Department
of Agriculture, we find that the mean maximum temperature, covering t h e
period of the last twenty-one years, as given for this region from the station at
Bradentown, is 82 degrees. The mean minimum temperature for the same re-
gion is 60.5 degrees, and the mean temperature for the past twenty-one years is
71.2 degrees. The average rainfall during the same period is 55 inches.
One of the chief advantages of the Manatee Country, as a citrus region, is
that it has never known a frost severe enough to kill its citrus trees.
! '*-. 4. $
Profits and Increased Values
HE profitableness of grapefruit raising is a settled fact which no
one can dispute today. There are millions of people using grape-
fruit and many more millions coming to.be constant users. With
only a very small portion of the earth's surface adapted to its
cultivation, it is very easy to comprehend the profits that are
made by the intelligent raising of grapefruit, especially when the
business is conducted on sound principles and on a large scale.
Grapefruit is prolific and commands a high price as Southern
Florida is the only section of the United States where it can be
grown to perfection. The markets are unlimited and can never
Quality fruit always brings splendid profits. The Florida
Grower of March 11, 1916, makes this significant statement:
"Strictly fancy grapefruit is wanted and will sell at good prices while poor un-
attractive grapefruit is very irregular as to prices obtained." The James L.
Waterbury Company is perfecting its management to such an extent that the
employing of experts in every department of citrus culture assures the growing
of the finest grapefruit that science and experience combined can produce. This
means the very highest prices for Waterbury Grapefruit. The owner of e a c h
Waterbury Grapefruit Tract shares in all the advantages coming from special-
In considering a grapefruit grove from an investment point of view, we
must remember that the bearing period of a grove is unlimited. Early in Jan-
uary, 1916, the Sales Manager of the James L. Waterbury Company visited a
grove in Manatee County that had been bearing more than thirty years and it
was still considered a young grove. On the same trip a grove of six hundred
grapefruit trees, three years old, first year bearing, was visited. The fruit
averaged at least a box to a tree. The yield of a grove increases each year.
We have seen trees bearing as many as twenty-five boxes of choice marketable
An acre of Grapefruit Trees means an acre of wealth producer. Growers
are realizing from $500 to $1000 or more an acre. The estimated cost of pro-
ducing a box of grapefruit varies from eighteen to thirty-five cents a box. P. A.
Hewitt of Manatee County, marketed, during the season of 1913-1914, from three
and one-half acres of grapefruit, 2000 boxes at $2.50 a box. This means that
each acre gave Mr. Hewitt over $1,400 in cash. We do not claim that each acre
; j :~
View in Citrus nursery, showing young stock ready for transplanting.
of grapefruit land yields $1,400 every year. It does not. What we do claim
is that an acre of mature grapefruit trees will yield a much greater return on
the money invested than will any other land investment, or in fact any other in-
vestment having such splendid security back of it as has an investment in a
grapefruit grove on the Waterbury Tract.
It is a matter of record that the Florence Villa grove of Dr. F. W. Inman
has shown an annual income per acre of $2,500.00.
A letter from R. L. Collins, Umatilla, Florida, written to A. F. Benson of
the James L. Waterbury Company, in January, 1914, states that he has found
the average yield per tree of grapefruit to be eight boxes. He states also that
the average net price has been $2.00 per box f.o.b cars at his station. Mr. Water-
bury and Mr. Benson have both visited Mr. Collins' grove, and know that the
statement of Mr. Collins is not extravagant. Take the average yield per tree in
Mr. Collins' grove, and his net receipts $2.00 per box, and compute the returns
on a ten-acre grapefruit grove having 80 trees to the acre:
Y ield from one tree.................................................... .......... .-- 8 boxes
Yield from 80 trees or 1 acre .............- .... ....--------- ...........-- 640 boxes
Yield from 80 trees or 10 acres ................. ...............6,400 boxes
Net receipts at $2.00 per box ................... .... ......... $12,800
Grapefruit tree six years old bearing eight boxes of fruit. Huyler's grove, north of Waterbury
From the most reliable sources obtainable, the cost of growing a box of
grapefruit varies from 18 cents to 35 cents and the cost of .ii.-kiiD- handling,
packing, etc., not to exceed 50 cents, or a total of 85 cents as the maximum cost.
Taking this maximum as the cost of producing, the Collins grove would show a
net income of $736 an acre or $7,360 for ten acres. The Waterbury plan of de-
velopment estimates that at the end of the contract period there will be seven
acres developed on each ten-acre tract sold. Based upon the above figures, let
us see what can be expected from seven acres of grapefruit, mature bearing:
Yield from one tree ...................... ------ --- .. .......... 8 boxes
Yield from 80 trees or one acre.................. --...... .........-.... 640 boxes
Yield from 560 trees or seven acres................... .... .......... ... 4,480 boxes
Net Receipts at $2.00 a box .........------------... $8,960
This means a net income of $5,152 or $736 an acre. This is over 200 per
cent on your investment-not for one year only but year after year.
While eight boxes per tree is perhaps higher than the average yield in the
majority of groves, the Waterbury Tracts will be so managed as to produce
much more than the average yields. But, to be conservative, if we assume that
W. C. Hippard of Springfield, Ill., and J. P. Jensen of Adrian, Minn., Waterbury Tract owners, in
a nearby grove. The tree is three years old and in its first year of bearing.
returns can safely be estimated at only one-half the results obtained by Mr. Col-
lins, we still have $2,576 annual net income or over 100 per cent on your invest-
ment on seven acres. Set out the remaining three acres to trees and your income
increases proportionately. This investment is better than an endowment policy.
It combines investment and protection.
Conservatism predominates the activities of the James L. Waterbury Com-
pany; so in placing before you as an investor an estimate of what you can expect
from your grove, we have taken as a basis a low average yield and a profit that
is ultra conservative. In the following we estimate an average yield of only five
boxes per tree and a profit of only one dollar per box:
5 boxes per tree, mature bearing;
400 boxes per acre of 80 trees;
$400 net per acre;
$2800 net on seven acres, or
$4000 net on ten acres.
Considering the income from seven acres, it is 112 per cent on the original
investment. Should you develop the three acres the company does not plan to
develop, and have ten acres in bearing,the annual income would be 160 per
cent of the original investment. It is an income of $400 an acre.
Land values increase as communities grow. Community development is a
big factor in the increase of value which may be anticipated by the owner of a
Waterbury Tract. This company is developing approximately one thousand ten-
acre units in a solid block. Not-one tract is purchased for speculation. Nothing
is left to the initiative of individual owners. Each unit is to be developed ac-
cording to our plan. This assures a highly developed community with a very
small area of unimproved land. In a few years this community must necessarily
rank as the foremost citrus producing center of the country. This in and of
itself insures higher land values and a more rapid increase than in any other sec-
tion of the citrus region of Florida.
First class groves in well settled and advanced communities in Florida are
now valued at from $800 to $2000. These values will increase year after year.
Some of the more profitable commercial groves have already reached a much
higher valuation. It is stated that the owner of the famous Atwood grape-
fruit grove was offered recently $4,000 an acre. This grove is in Manatee
County not far from the Waterbury Tracts.
It is therefore a conservative estimate to say that groves on the Waterbury
Tract will have a market value ten years hence of at least $1,500 an acre. At
$1,500 an acre a ten-acre grove on the Waterbury Tract would be worth $15,000,
or six times your original investment. This is over and above the annual in-
come from the product of the grove.
Let us see what the valuation would be on this basis of the seven acres that
we estimate will be developed from the first acre which the company brings to
bearing. Seven times $1,500 are $10,500 which is more than four times the
original investment. Besides this, the remaining three acres of each tract will
multiply in value several times, as a result of surrounding development.
This view embraces one and one-half miles of newly planted grove on Waterbury
Tracts. Photographed by Charles Schuck, of Springfield, Ill.
The Manatee Country
HE Manatee Country is a name given to the rich district tributary
to the Manatee River, and within the boundaries of Manatee
County. Manatee is one of the West Coast counties of Florida,
and is below the central part of the State. It takes its name
from one of the most beautiful of the famous rivers of Florida.
S- The coast line of the county, including gulf beach and bay shore,
*. is over 150 miles in length, which is largely responsible for the
.:' : immunity from frost in the Manatee country. Along this coast
are a number of attractive towns and resorts, popular both with
visitors from the North and with residents of the county. Any
point on the coast is easily reached from Manatee River towns
by boat, by railroad or by automobile.
Manatee County comprises 855,680 acres, one of the largest
counties in Florida. Of this area, as shown by a recent census, only 14,173
were improved farms or orchards. And yet, with the country' in a compara-
tively early stage of development, Manatee County's importance in agricultural
and horticultural production is shown by the following facts:
It stands first among the counties of Florida in grapefruit production. It
is second in production of the chief winter vegetable crops-tomatoes, 'celery
show the fruit and manner
of branch of Grapefruit tree with
in which it grows. Comparatively
foliage removed from foreground to
small trees bear a great weight of
It has the largest bearing grapefruit grove in the world. It has the most
productive grove per acre in Florida. Its vegetable crop is of the very highest
quality and brings top prices on the Northern markets.
The high pine lands of Manatee County produce the finest citrus groves in
the country. Another factor in the great citrus production of the county is its
freedom from killing freezes or damaging frosts. In 1895, the time of the last
killing freeze, when the groves in other sections of the State were ruined, the
trees of Manatee County were unharmed. The county has abundant water pro-
tection, provided by the warm waters of the Gulf of Mexico, Tampa Bay and the
beautiful Sarasota Bay. The Gulf Stream off the coast of Manatee, approaches
nearer the shore than at any other point of the Florida coast.
In a recent year Manatee County expended $250,000 in building hard sur-
faced roads. These fine roads connect the county seat with all principal towns
Manatee County now has many clean, thriving, prosperous towns. Brad-
entown, the county seat, is a beautiful town with fine homes, churches, schools
and public buildings. It has about fifteen miles of paved streets, some of them
skirting the shores of Manatee River, which at Bradentown is over a mile wide.
The city has its electric light plant, its waterworks and sewer system.
Manatee County has splendid schools, with one of the finest county high
schools to be found anywhere, north or south. Churches of all denominations
are flourishing. The newspapers of the county are progressive.
All these institutions, like the liberal policy of Manatee County in making
public improvements and building good roads, are typical of the modern, pro-
gressive spirit of the country and its people.
Climate of the Manatee Country
The climate of Florida, except in certain interior portions, is one of the
most equable and agreeable found on this continent. This is especially true
of the Gulf Coast counties which, as a result of nearness to large bodies of
water and ocean currents, have an even temperature the year around. The same
waters that temper the winter months bring the cool, refreshing breezes of sum-
mer, making Manatee County a most delightful all-the-year-round place of resi-
The United States Department of Agriculture Weather Bureau, in a reprint
of Section 84, Summary of the Climatilogical Data for the United States by Sec-
tions, makes the following statement regarding the climate of Florida: "Though
the summers are long the extreme heat even at stations in the southern portion of
the district (Southern Florida) is rarely 1000. During the warmest part of the
day the atmospheric circulation is most active, the winds sweeping across the
peninsula from ocean to gulf. The warmest weather occurs during July and
August when a maximum temperature of 1000 may be recorded at stations in the
interior. The mean summer temperature ranges about 800 or 820." There has
been a Weather Bureau Station at Bradentown, Manatee County, for over 20
years. The highest register shows 100 and that was only for a few hours.
The mean temperature registered at the Bradentown Station is 72.6.
Messrs. Laub and Hildebrand of Streator, Ill., and Supt. Hopper in a grove
adjoining Waterbury Tract.
1. Grubbing the undergrowth.
2. Removing stumps with dynamite.
3. Burning the brush, stumps, etc.
Developing groves for in-
vestors on the Waterbury
Grapefruit Tracts in Mana-
tee County, Florida.
Distinctive Features of In-
vestment in a Waterbury
Direct participation in the
liberal and certain profits
of Florida's rapidly ex-
panding grapefruit indus-
Increase in value of the in-
vestor's property as a re-
sult of community develop-
ment on ten thousand
The investor controls and
acquires title to his own
ten acres of improved in-
Terms of payment, and a
method of financing the
development, which brings
this investment within
reach of everyone.
The only plan by which a
non-resident investor can
profitably o w n income
property of this kind.
A comparatively small in-
vestment, acquired by
moderate saving, provid-
ing a competence for the
investor after ten years.
7 .; i
These photographs show var-
ious stages in the clearing ,
and planting of a grapefruit
Some Things We Do for -ta -. -
the Benefit of Our -2. -
Establish a bearing grove r - .. o
on a portion of each tract, A -
thus making the property 4. The plowed ground, ready for tree hills.
Manage further develop- .
ment of the property for -- -
ten years for a percentage '. --
of the fruit produced. .
Turn over to the investor
ten acres of valuable cit-
rus land with the greater
part improved and pro-
ducing an income. -
Save money for the in- 5. The young grove-80 budded trees to the acre.
vestor in the cost of devel-
opment and in the produc-
tion and marketing of
Enhance the value of each
investor's property by
building up a community,
specializing in commercial
Organize a profitable in- .
dustry on modern busi- '
ness principles, in which
each investor's property
becomes a unit. 6. A closer view of one of the young trees.
The townsite of the Waterbury Grapefruit Tracts is centrally located. No
ten-acre tract in the entire acreage is more than two and one-half miles distant.
The two main avenues of the townsite-Royal Palm Boulevard, running east
and west, and Ponce de Leon Boulevard, running north and south through the
civic center-are on section lines and will continue to the boundary limits of the
Pomelo is the name used by the United States Department of Agriculture
for the fruit known commercially as grapefruit. The town is therefore appro-
priately named. It is now headquarters for the development work on the tracts,
and will continue to be the center of activities connected with the development
of groves and the raising and marketing of fruit. In time it will become one of
the leading citrus shipping points of Florida.
As the business and social center of a community of tract owners, repre-
senting so large an aggregate of capital invested in citrus fruit raising, the town
will necessarily become of considerable importance and take first rank among
other beautiful and prosperous towns of Manatee County.
We offer Waterbury Grapefruit Tracts as a sound, conservative and profit-
able investment. We recommend it particularly, to those whose capital is lim-
ited and must be accumulated in small amounts, and who desire to so invest that
capital as to provide an income sufficient for their needs in later years.
Investigate the development of the State of Florida-the grapefruit indus-
try-the land embraced in the Waterbury Tracts-and especially our plan of
selling and developing groves-and it will be found that none of the elements
are lacking in this investment that are common to all good investments. And
in the ownership of a Waterbury Tract will be found a number of distinct bene-
fits accruing to the investor, not to be found in any other investment.
The Waterbury Grapefruit Tracts embrace only a thousand units. Conse-
quently this investment opportunity is limited to that number of persons. In
fact, at the time of publication of this booklet, the sale of tracts has reduced the
above number by nearly one-half. Therefore, to those who see the future of the
grapefruit industry--to those who appreciate the desirability of income property
in so favored a section as the Florida West Coast-to all who realize the worth
of an investment that means financial independence-we suggest prompt action.
For further information concerning Waterbury Grapefruit Tracts address
JAMES L. WATERBURY COMPANY
Or JAMES L. WATERBURY, Reisch Building, Springfield, Illinois
Letters from Some of Our Investors
On this and the following pages we present a few of the letters that have been received from
time to time from owners of Waterbury Grapefruit Tracts. In most cases the writers are in-
vestors who, some time after purchasing, have found opportunity to visit Florida. Their opinions
are corroborative of other evidence presented in this booklet as to the profits realized in com-
mercial grapefruit production-the quality of the land embraced in the Waterbury Tracts-and
the advantages of our location.
E. T. Fairchild, Durham, New Hampshire:
Durham, N. H., March 28, 1914.
Gentlemen : I have just returned from Florida after
a sojourn of nearly two months in that state and I
wish to make a brief report of a visit I made to Bra-
dentown, Florida, where I went to view the newly
acquired property of the Waterbury Company.
In company witn the secretary, Mr. W. A. Oien, I
visited the tract of land that is owned by the Water-
bury Company and that is to be converted into a
grapefruit grove. This land is situated some thirteen
miles from Bradentown and is what is known as high
pine land. Compared with other grapefruit tracts
which I saw in Florida, it seems to me that this body
of land is peculiarly well adapted to the proposed
purpose. It lies well, is thoroughly drained and is
apparently easy of cultivation. From observation and
from information gathered from many sources while in
the state, I have every reason to believe that the
proposition offered by the Waterbury Company is an
excellent one and that in time the whole tract may
be converted into a grapefruit grove and that when
this is done it will constitute a very profitable invest-
ment to all concerned.
The Manatee region, in which this property is situ-
ated, is regarded as probably the best fruit and garden
land in the state. I saw many groves, both of or-
anges and of grapefruit, that were literally filled with
fruit and that to all appearances were highly profit-
able. The various garden products, among which
celery is a very prominent one, were everywhere to be
seen in great quantity and excellent quality.
My impression of this land is very favorable and
I see no reason why the plans of the promoters may
not be fully realized.
Very truly yours,
U. T. FAIRCHILD,
President New Hampshire College.
Ex-President National Educational Association.
C. W. Houk, Benton, Illinois:
DuQuoin, Ill., August 22, 1914.
Dear Mr. Benson : I am pleased to make the fol-
lowing statement about the grapefruit proposition of
the James L. Waterbury Company:
After a correspondence investigation of both the
Waterbury Company and the profits possible from
-r-ip'fruit, extending over a period of five or six
i..... r, I became thoroughly convinced that the past
record of the men in this Company was entirely in
their favor and assured the success of the undertak-
ing. I also discovered that enormous profits were
h-ir,- made from grapefruit, and that the tract owned
.. ri.. Company was located in an ideal place for this,
protected as much as possible by the gulf from cold,
and located in the section of Florida where killing
frosts are unknown. In order to thoroughly satisfy
others, I decided to make a trip and investigate in
person. I did this and found that the estimates of
profits given by the Company were about the average
profits of successful growers, and that all persons who
fertilized and took care of their trees were successful.
I use no hestitancy in commending this proposition
to my enemies, best friends, relatives and even as a
savings investment for my three children.
C. W. HOUK,
City Supt. of Schools at Benton, Ill.
J. V. Alles, Springfield, Illinois:
Bradentown, Florida, May 21, 1916.
Gentlemen : At the request of many friends, I have
h.I ... ..-. 0i. your investment in Waterbury
l. '.i.r i, i., and must say that the possibilities
of your project are marvelous.
I find your land well drained, most uniform in
character, and ideal soil for the raising of citrus
fruits. From information obtained in visiting many
groves, looking up markets, and so forth, I find that
groves under efficient managnient are paying enor-
mous profits, annually, as damaging frosts are un-
known in this section.
Under the scientific care and management of your
Company, the Waterbury tracts will produce an in-
come far beyond anything else, of many times the
I think it is the best investment ever offered the
public, as it embodies the feature of service indefinite-
ly, which to the average investor is so essential, and
so seldom, if ever, found. As the facts about this
investment become better known, and the natural
skepticism of investors is thereby overcome, the de-
mand for Waterbury Grapefruit Tracts will greatly
exceed the supply.
I shall heartily recommend it to my friends.
J. V. ALLES.
825 S. 8th St., Springfield, Ill.
A. H. Welchlin, Fairmont, Minnesota:
Fairmont, Minn., February 18, 1915.
Dear Sir: In reply to your valued favor asking me
to write you relative to my recent trip to Florida, in
company with my brother and a party of other gentle-
men. what I saw there and what I think of the grape-
fruit industry and of your investments, will say that
we were not only greatly delighted with the climatic
and other conditions in general, but also became very
much interested in the grapefruit industry. So much
so, in fact, that my brother and I each purchased a
ten acre tract of land from your company.
We did not invest haphazardly, but spent five days
making thorough investigation of your proposition.
our trips covering almost the entire area which you
have laid out as grapefruit land, located in the vicin-
ity of Bradentown, Manatee County, Florida.
Brother and I both were born and reared on the
farm and have been "near nature" practically ever
since, so that we have gained a thorough knowledge of
the soil, location and lay of land as to drainage, moist-
ure, etc., as well as other conditions that go to make
ideal grapefruit conditions.
From our personal investigation based upon this
knowledge, and information gleaned from grapefruit
growers in the vicinity of your tracts we have come
to the conclusion that your Florida land in Manatee
County is a very desirable property, and that it will
bring good returns on the investment. I do not hesi-
tate in recommending this proposition to any one who
is interested in grapefruit raising and who desires to
make a safe investment for the future.
Very truly yours,
A. H. WELCHLIN.
LETTERS FROM SOME OF OUR INVESTORS
A. A. Jones, Decatur, Illinois:
Decatur, III., February 12, 1916.
Gentlemen : Having just recently returned from a
trip to the State of Florida, where I visited the Water-
bury Grapefruit Tracts in Manatee County, I believe
that you would be interested to know my impression
of your properties.
I spent two days in Manatee County, a great por-
tion of which time was spent on the Waterbury tracts.
I was agreeably surprised to find so much improved
land in the vicinity of your property and also with
the uniformity of your land over such a large area.
We drove in an automobile to practically all parts of
the Waterbury tracts, view the unimproved as well as
the improved portions, and saw some mighty fine look-
ing young grapefruit trees, very near, as I remember,
to my ten-acre tract.
I was further encouraged upon discovering that a
number of local people in Manatee County had in-
vested in the Waterbury tracts. I took advantage of
every opportunity to inquire about the entire propo-
sition, both as to the land and the James L. Water-
bury Company, and I am pleased to say that I heard
none but the very best words on every hand and
found everything as represented.
If you wish to use this letter as an endorsement of
your proposition. you are at liberty to do so, for I can
recommend it without reservation.
A. A. JONES,
President Board of Education.
Alonzo Hoff, Springfield, Illinois:
Springfield, Ill., March 16, 1914.
Dear Sir: While in Manatee County, Florida, last
month I went upon the Waterbury grapefruit tract
of land in township 35, and found it to be fine, high,
rolling pine land, well drained and land of the first
quality for the raising of grapefruit or oranges. This
land is uniform in character.
I consider the offer of sale upon the terms of the
Company as a very desirable investment, and the high
quality of the land is bound to result in profit to the
investor. I am advising my friends to take advan-
tage of the present opportunity to obtain a contract
with the Waterbury Company and believe that the
income therefrom will be much more to the purchaser
than is estimated by the Company in its booklet.
Yours very truly,
G. E. Lytle, Pine Bluff, Arkansas:
Pine Bluff, Ark,, September 3, 1914.
Gentlemen : I was interested enough through your
literature to make a personal investigation of Florida
conditions. I spent nearly a month in the state in-
vestigating various localities. Particularly Lakeland,
Miami, Fort Meyers, 'tampa and Bradentown. Briefly
my conclusion was that Manatee County offered su-
perior advantages in the way of soil, frost protection
and market facilities to any other section of the
state. While some of the others had good features in
some of these lines, no where else did I find them all
combined to the same degree.
I was over the Waterbury Tract east and west,
north and south, and I must congratulate you on se-
curing a tract of this size so uniformly good. The
soil is superior for citrus fruit, the drainage is per-
fect and there is no waste land in the entire tract and
it is very desirably located.
A careful investigation of the results obtained by
growers there convince me that your estimate of re-
sults is conservative, as I found a number of growers
whose actual returns exceed this estimate.
I am arranging my affairs to locate there by the
first of the year and advised my son to buy one of
your tracts, which he has since done.
Yours very truly,
G. D. LYTLBI,
Clerk of Circuit Court, Jefferson County, Ark.
Bradentown, Florida, May 15, 1916.
Gentlemen : Sorry for the delay in answering your
letter of the 25th ult. Since its receipt I have been
very busy vetting off and shipping the last of my
orange and grapefruit crop and. this is my excuse,
which I am sure you will kindly accept.
I had the ploure of visiting your lands in Mana-
tee County, rI, .-, r of Mr. Charles Schuck of Spring-
field, Ill. I was both surprised and pleased to find
so much development-your plan of laying out the
tract is excellent. As to the soil it appears to be
just right for the raising of citrus fruit trees, and
the best evidence was there in a grove set, I believe,
less than one year. The trees were growing well and
looked fine. The whole tract, so far as I could see,
was high and well drained and that after you have
the proper soil, is the most important factor in grow-
ing citrus trees in this country.
The citrus fruit industry in this country has
passed the experimental stage and where properly
conducted it is a good business venture. If the busi-
ness is on a large scale and up-to-date methods are
applied your returns should be all that could be
P. A. HEWITT.
A. D. Blanchard, Manhattan, Kansas:
Manhattan, Kansas, August 28, 1914.
Gentlemen : Perhaps you can call to mind my trip
to the west coast of Florida in the latter part of May,
this year. The more I think of my trip, the more
enthusiastic I become over the exceptional opportunity
that the James L. Waterbury Company is offering to
the public. The investment in one of their ten-acre
tracts and on such liberal terms affords an unusual
chance for success. I am more convinced than ever
that the plan of co-operation and the liberality of
their contract is found to result in one of. the very
best investments one can make.
Manatee County seems to be the ideal place for such
an undertaking. It is well adapted to the raising of
citrus fruits and is so considered by old timers over
the state. The average rainfall is fifty-six inches
annually. Transportation is available by both rail
and boat. The elevation is one hundred feet abov6
sea level, and the land is well drained by four small
creeks flowing north into the Manatee river. The
soil is well adapted to grapefruit raising and there is
scarcely a foot of waste land on the tract.
There is no end to the good points that I could
enumerate. To me, the James L. Waterbury Company
is giving, plain facts in its literature as I found them.
I can conscientiously recommend this proposition to
my best friends as an unusual opportunity for invest-
ment. Yours truly,
A. D. BLANCHARD,
L. F. Ireland, Minneapolis, Minnesota:
Minneapolis, Minn., September 3, 1914.
Dear Sirs : On my Florida trip I inspected the best
parts of the state, and I found your land in Manatee
County as good and in most cases better citrus land
than any other in Florida. The top soil is nearly
black and the subsoil is yellow and sandy. This is
the soil that is perfect for citrus fruits. We dug
down several feet and found it the same all the way
down. The land is all well drained by creeks running
thr-ough, and every foot of land is adaptable for fruits
except the beds of the streams.
I went to Florida the first part of August to see if
the climate was unbearable as a great many people
said it was. I was greatly surprised that it was not
so, the days are warm, but very pleasant in the shade
and the nights are fine.
L. F. IRELAND,
Of Ireland-Simmons Co.
LETTERS FROM SOME
OF OUR INVESTORS
LETTERS FROM SOME
Laub & Hildebrand.
Streator, Ill., March 9, 1916.
Dear Sir : Having made an exhaustive investiga-
tion of thelfinvestment offered by the James L. Water-
bury Comnpany of Minneapolis, Minnesota, we have
recommended it to our friends, relatives and clients
without reserve. A thorough and personal investi-
gation of the citrus fruit business and its possibilities
was made by us in February, before we as former
purchasers recommended this investment to our
clients. We confirmed the estimates made by the
Company in their literature by authorities who are
raising grapefruit in this particular locality. Per-
sonal inspection of the land by us as well as the data
we secured from citrus fruit experts convinced us,
beyond doubt, that the land included in the Waterbury
tracts is ideal citrus fruit land. No better land can
be found in the entire state.
An acquaintance with the personnel of the Company
will convince the most skeptical of its sincerity of
purpose in offering this investment to the general
public, namely, to prove the virtue of this new idea
of offering an investment which enables the purchaser
to participate in the profits of an industry. We be-
lieve, without hesitancy, that the reputation which
this Company will establish in offering this invest-*
ment to the public will shortly place it as the leading
investment company of the age.
With kindest personal regards, we are
Yours very truly,
LAUB & HILDEBRAND.
Wmin. L. Kirkhuff, Bradentown, Florida:
Bradentown, Fla., March 10, 1911.
Gentlemen : This is to say that I am a grower and
shipper of fruit in Manatee county.
Last year we cleared $2.10 per box for our grape-
fruit on the tree. Our oranges cleared $1.25 on the
We get from five to twenty-five boxes of fruit per
tree, according to the size.
About sixty trees to the acre is our average. Our
largest trees last year made about ten boxes. I think
our grapefruit trees will average ten boxes per tree
I consider Manatee County the best in the state.
WM. L. KIRKHUFF.
J. J. Loeffler, Luverne, Minnesota:
Luverne, Minn., April 1, 1916.
Dear Friend Cummings: I wrote a card to you
from Florida after seeing your land, which you must
have received. On March 13th I took the boat at once
for Manatee river, arriving at Bradentown at 9
o'clock p. m. On Monday morning at 8 :30 we started
out into the country. The road was quite good. The
land lays nearly level the most of the way and is a
continuation of a pine forest. When we got within
a mile or so of your land there were several tracts
where there was plowing being done. It all seemed
to be good fruit land and I believe that the subsoil is
all right. Your land and. several sections around your
land lays fine. Just a little slopee, no bogholes nor
draws. Lays like a house floor, just slope enough to
carry off the water in case of heavy rains. The sec-
tions 14 and 15 are about 30 or 40 feet above the
river and it is from 8 to 15 feet to water (so Mr.
Hopper said). From what I saw of the soil where
there was grubbing and digging being done I have
every reason to believe that the subsoil is all right
for fruit trees.
I have eight kodak pictures. Six of them were
taken of your tract, although I could have taken them
anywhere on sections 14 or 15 and they would have
been the same. Two of the photos taken on Sec. 15
give you a picture of a twenty-acre tract cleared and
plowed ready for planting.
J. J. LOEFFLER.
OF OUR INVESTORS
M. J. Searle, Muncie, Indiana:
Muncie Normal Institute.
Muncie, Indiana, February 17, 1915.
Dear Sir: I have 'just returned from southern
Florida, where I have been studying the citrus fruit
industry and investigating the J. L. Waterbury Grape-
fruit lands in Manatee County.
While in Florida I visited many fine grapefruit
groves, but saw none better than the groves just north
of the Waterbury Company's lands. In my judgment,
these lands are well adapted to the raising of grape-
fruit. The land is on a water-shed between Manatee
river and Braden creek, with five small creeks drain-
ing into the Manatee river at the north and two into
Braden creed to the south. The average elevation of
the land above sea level is in the neighborhood of 100
feet, there oeing about 40 foot fall from the lands to
Manatee river near the tracts. This land is gently
rolling and since it has the elevation is susceptible
of perfect drainage, a very important factor in raising
citrus fruit trees. A soil chemist and grove man told
me that this body of land contained some of the finest
land in Florida for citrus fruit.
I not only saw the land and the force of men prepar-
ing about seventy acres of it for planting this month,
but I went to the nursery and saw the trees that are
to be planted, fine large, thrifty trees which under
the care of the expert nurserymen employed to plant
and tend the trees, cannot help but develop into one
of the finest and most profitable groves in Florida-
that is to say the world when you are speaking of
grapefruit. There is surely a wonderful future for
Manatee County and for the foreseeing investor who
gets in on the ground floor. It is needless to say that
I have purchased a ten-acre tract and shall have two
acres of trees planted this spring.
I have had considerable dealing with the Waterbury
Company and have found each member of the organ-
ization courteous, painstaking and scrupulously honest
in every transaction.
M. J. SEARLE,
Head Dept. Foreign Languages.
W. H. Babcock, Oshkosh, Wisconsin:
Oshkosh, Wis., October 20, 1914.
Gentlemen : Some time ago I became interested in
the investment being offered by the James L. Water-
bury Company in Manatee County, Florida. In order
to satisfy myself of Florida conditions, I decided to
make a trip to Manatee County to inspect the Water-
bury Company's land, and also to study the grapefruit
industry first-hand. I spent considerable time in
different groves in Manatee County, as well as on
I found one of the most beautiful tracts of land
that I have ever seen, and I am familiar with land in
all parts of the country.' It is all uniform, first-class
citrus land with a number of small creeks flowing
across it which take care of both the top soil and the
subsoil drainage. It is not often that as large a tract
of land is found that is uniformly first-class. I was
surprised myself to find such a tract.
This tract is exceptionally well located, being below
the line of any dangerous freeze, and also within but
a short distance of the head of navigation of the Man-
atee River, and one and a quarter miles from the East
and West Coast Railroad.
I do not know of any investment that in any way
approaches the value of the investment that is being
offered by your Company. An individual cannot de-
velop the land and bring it to bearing without a good-
sized bank account, working by himself, but through
co-operation with such-a Company as yours, he can
secure his property and have it developed for him
while he is paying for it.
When I found that men were making year after year
from $3,000.00 to $10,000.00 from ten acres of grape-
fruit land, I decided that I would put my money
right into this investment, and for this reason I
signed the contract which I took out with you, today.
W. H. BABCOCK,
LETTERS FROM SOME OF OUR INVESTORS
M. L. Clark, Walkerton, Indiana:
Walkerton, Ind., June 13, 1914.
Gentlemen : I just returned from Florida, where
I looked over the Waterbury Grapefruit Tracts, inves-
tigated the grapefruit production on many of the' es-
tablished groves in Manatee County, and studied the
markets and all other conditions which have a bearing
upon the investment offered by your company. I. also
visited other citrus fruit centers and the comparison
was altogether in favor of the Manatee district.
When one has seen this big tract of high pine land
he begins to understand why it is that your company
can offer such an investment. I don't believe an-
other large tract like it can be found in Florida, at
least, in that part of Florida which is known to be
proof against killing frosts. The land is practically
uniform, not only in its soil, but in the "lay of the
ground," elevation, etc. The size and sturdy growth
of the trees indicate that the land is equally uniform
Any one who investigates as I have done will be
convinced that these tracts will produce grapefruit
more abundantly thanmost of the commercial groves
in that district of successful growers. Even average
yields will mean big profits to the owners under your
plan of development and co-operative management. I
am sure that with your equipment and organization,
production on the Waterbury Tracts will always be
way above the average.
I am glad that I have secured one of these tracts
for myself. I shall recommend the investment to
friends and acquaintances with a conviction that I am
doing them a real service.
MORVEN L. CLARK,
A. P. Kimm, Minneapolis, Minnesota:
Minneapolis, Minn., August 21, 1914.
My Dear Mr. Benson: Answering your letter, in
which you ask me to write regarding my recent Flor-
ida trip, and the impressions which I gained regarding
the possibilities of that state.
My trip through Florida covered quite an area, and
I gained much valuable information regarding the
raising of grapefruit, as I was mostly interested in
this particular fruit and intended to purchase a piece
of land in the best part of Florida and develop same
for the raising of grapefruit.
I was not favorably impressed with the East Coast
of Florida, nor the central southern part of the state,
and journeyed over to the West Coast, stopping at
Tampa, and other small towns south of there. My
best impressions were received at Bradentown and
vicinity as I found that an ideal locality for grape-
fruit raising and saw many beautiful groves. This
fruit, as you of course know, requires a high dry pine
land, and Manatee County seems to be particularly
favored with this kind of soil.
The land which your Company owns in this county
is without question the choicest piece of ground to be
found in the entire county, if not in the state. It has
plenty of moisture underneath, has several very fine
creeks which afford ample drainage, and the fact that
it lies within twenty miles of the coast, and in the
frostproof belt, with a delightful climate the year
around, makes it all the more desirable. I pride my-
self on the fact that I was the first one to purchase
a tract from you after you had placed them on the
market, and from the information which I gained on
my trip I really believe the figures which you quote
In your prospectus as to the amount of fruit raised,
values, etc., are more than conservative. If my ten-
acre tract does not produce an income of at least
$5,000 to $8,000 per year at the end of my contract
period I shall be much disappointed.
A. P. KIMM.
C. N. Lindberg, Gomez, Florida:
Gomez, Florida, January 4, 1915.
Dear Mr. Cook: I am interested in a grove and
nursery at this place and in no way connected with
the Waterbury Company. The facts I shall give you
are given conscientiously as the decision you are about
to make is no small one by any means.
I am well acquainted with the men "at the head of
the Waterbury Company. They are men who can and
will carry out any contract they make.
I have made a very thorough examination of their
land in Manatee County and it is the "Real Stuff" and
the ideal soil for the growing of citrus fruits. What
surprised me the most was its uniformity throughout
the whole tract, and its almost perfect natural drain-
age. I doubt very much if there is any other such
large tract in the whole state, south of killing frosts.
This land is what is called the "high pine land" with
the yellow subsoil. This subsoil is a dark yellow and
comes up to within a few inches of the surface. The
Waterbury Company have the right location and soil.
Manatee County has not only the reputation among
fruit growers but it is also the home of two of the
leading nurseries in the state.
I own one of the Waterbury Grapefruit Tracts and
several of my relatives and friends have bought on
C. N. LINDBE'RG.
A. -F. Pickard, Lakeland, Florida:
Lakeland, Florida, January 14, 1914.
Dear Sir : Young trees begin to bear the second
year after planting. Oftentimes we have to pick the
blossoms off because the trees are not large enough to
carry the fruit. The fourth year the tree should be
able to carry from one to two boxes to the tree. A
full-bearing grove should have an average income of
from $600 to $800 an acre. I have known several
groves of grapefruit in the last three years where
the fruit has sold from $800 to $1,500.00 per acre on
I would say from the four years that I have been
here that the full-bearing grapefruit groves that have
been properly cared for have averaged from eight to
ten boxes to the tree each year. A great number of
our own trees have had as high as thirty boxes, but
this is a very large crop and could not be expected
I would say the average price per box for grape-
fruit is about $2.50. Grapefruit held until March
or April always brings from $3.00 to $5.00 per box.
It costs us fifty cents per box for picking, hauling,
packing, crating material, printed labels and loading
A. F. PICKARD,
Pickard Brothers Company, Lakeland, Florida.
R. W. Diehl, St. Paul, Minnesota:
St. Paul, Minnesota, August 25, 1914.
Dear Sirs: I became interested in your grapefruit
land in Florida and in August, 1914, I went down
to see it.
Before going to your land I spent more than a day
with an expert on grapefruit land from the Agricul-
tural College at Gainesville, Florida. So when I got
there I knew what kind of soil to look for for the
growing of grapefruit. After traveling over your land
for two days, I was convinced that your land was
A-1 for the growing of grapefruit. I was so well
pleased that, as you know, I bought a ten-acre tract
upon my return to St. Paul.
R. W. DIEHL,
Commercial Department Johnson High School.
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