Title: Richard D. Pope, Sr. [POF 1]
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Permanent Link: http://ufdc.ufl.edu/UF00006932/00001
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Title: Richard D. Pope, Sr. POF 1
Series Title: Richard D. Pope, Sr. POF 1
Physical Description: Book
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Bibliographic ID: UF00006932
Volume ID: VID00001
Source Institution: University of Florida
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Interview with Richard Pope
Fla Pers 1 AB
Side 1, Tape 1.

P: Good, great. He is retiring very soon ... until he gets his pay-

check. He just simply was getting too old but he could pick up


C: Been with you a long time?

P: Yes, been with me quite a # few years, but he wanted to go ...means

quite a bit more to him to stay. This is what we do. You look

through here and see something, see a vista. A vista is the kind of thing

that you can take a picture, you can hang it on the wall and you'll

like it every day of the year. In other words, it's not just a flat

subject up there. This A has got depth to it and we built this all

the way through. It is just this kind of a stereo kind of effect that

it gives you.

C: That is how you built, that's how you laid the Gardens out originally

back then.

P: Yes, all together ...

C: You and your wife tuilt it primarily did you not, sir?

P: Yes, we still do the hard landscaping. You have got to do it from the

picture standpoint because you can't expect in the world of photo-

graphy today there are millions of people taking pictures. We used

to have it all to our own self pretty near--pictures--but now everybody does

it so we're letting everybody shoot their pictures and take home

with them.
^- -
C: The one thing in here that came to my mind it did say somewhere that I

read that you were interested in botany as a young fellow.

P: Well, now wait a minute, I was interested in it as I grew up.

C: You got into the Gardens quite by accident I understand.


P: Well, I really liked botany. >.. [Ed. note: This text is marked

by continual interruptions which will be denoted by ellipses. Most

of these interruptions Mr. Pope is making remarks to workers while

walking in the Gardens, and do not constitute answers to the

interviewer's questions.] I liked new things, and I'm really a kind

of a, really a 9?cmoter, which isn't always a good word.

C: Well, it has had bad connotations but I think that you have

changed a considerable portion of that.

P: Yes, I think that the good botanists hold it against me that

I am a promoter, but it is so better to have a million and a half

pJople to come in and k at 4 something beautiful and enjoy it and go away

happy and leaye us enough money so that we

continued on page 2

can keep on building and doing what we want to with it.A This is a -5u -

one of the biggest in the state.
--r I 6 bif I ^ et 01L
C: /A t is xyo pretty. .. P Itu &t-c lrc Lt -n 4j. j / ett -",Ar e7

P: It is good for a lot of things but it is3not good for us.AYes, you see, we are

going to clyr it out then we are going to reinforce these big telephone poles
L >t(t 4W k,45(A -
all across here.' They go up into the air twenty feet tall.

C: You have to fight that Florida frost, d yTu -l: t /C- W: ?,

P: Yes.

C: In building, in setting the place up, did you have prior photography training

somewhere along the line?

P: Yes, y photography was my fun. I have always liked photography and.we-just happen

to have one of th great experts in the world living here. A Norwegian man.
C: And his name.
^D -- ^
P: Dah.tg d.. C. 5 fr '-' ..

C: You just picked up photography as sort of a hobby or had you had training in it:


P: No, I picked it up as ai helper. I waited t.e-a s i- a means to get pictures

and publicity out. Ygu see, I liked publicity because it is very oe4,. You see,
V/^-t/ ,-tAht SkotX4
I liked golf, I liked boating. n wa boating Aandaquaplane star for

a very long mt4me The idea was that I could 'pictures made doing something out of

the ordinary for both Win r Haven and that was before Cypress Gardens. I just really

enjoyed seeing the place kind of made famous, nd boat-racing the same way. A boat

going. thirty or fo rty miles an hour was pretty important in the newspapers in

those days. One man would make the pictures and I would set them up

C: That is the Norwegian astr?

P: Yes, whe you work with an expertAyou find out how to do it. FOr instance, if

youlook from down here there is a place dpw there you can see A from here and

you can see it from down there and you can see it going through on the boat. Well,

that is taking advantage of a situation that will really give you a lot of

pluses and everyone is a little bit different.

That is your O.P.M.
AC 6Ih' Ai I ( p;1LyQ;
Yes~)our pictoriAl material peans other peoples money. Tiey will buy it.

And too when they get it home. IJ that just a banyan tree?

Yes, that is just a banyan tree. We have got some vines on it and we are going to

take those out.

That isA plane vine as we call it down in south Florida.

Yes, but we have to get rid of them.

They are just the devil to keep out once they get started too.

Yesf< t.

All of our azaleas up in Gainesville this winter, you know, we had that late frost.

It knocked all of our blooms off.

That is a shame. We did not lo&s one-half of one per cent.

That is great.

Well, we were kind of lucky. Let me tell you what I want to do. Garble in the tapeJ

N Do you supervise the majority of the operations.

A$ Icdo with the alterations and the planting, i t "i /

It is so bad that you ean hardly see howat looks today.

We left some of that and trimmed these back.
rtlnIl / t
The wisteria look7 nice.dees-it-not?

Tj ey do a great job with t4-e wisteria. / /

What is that?

T+rt isF _-- ..... Montana--- .......-.-- -

P6 you work awful hard to keep the environment nice.


When did you get out of the real estate business with your father and gae-into

publicity and then into this?

P: Well, let me explain. What decided me to get out of the real estate business was

Vhba the zoom ended and that was in 1926. Spy I went into the publicity business

because I knew all of the people in boating, I had done all kinds of boating.

C: You and your brother? i C C

P: I went North and >is stayed here. I would get assignments and I had an office in the

Graybar building in New York.and he would do the work down here that-would, involve !

v\ the photography and then sell the publicity. I did not really like it in New

York so much .0

C: What was your first publicity job? Was it with a New York firm?

P: No, the first job that I got was to organize the American Outboard Motor BoatsA '.

C: That was through Johnson Motors was it not?

P: Yes, I had Gene Mac Donaldtwho did theAradio. H)i was my presiding officer you might

say. We got out a magazine the same thing as the American Water Ski Association.

C: Yot-arre-then-ife.-.-ice-President? .~i , t . L r ..tc, ,,, /

P: Yes, but then in New YrrkAI really went into it with other companies. Of course,

with Johnson and with countless different compaAies. THere was I got the contract

to introduce the Marine OilGIf Pride Oil to the nation.

P: These are the drawf type. They will get a lot bigger. 77', -/
"!":r C / ,- *' "'
C: They are awful hard to grow anyway.

P: I wonder what t-hat-thing would-realily-do if it had any real fertilizer. I bet it

would grow,> It would be too high then. Very few people really know what a

pineapple really is. They think that it grows in the ground. / I forget these

companies, terry-cloth robes and batteries.

C: Batteries, what kind?

P: Eve eady and Champion sparkplugs, I have done since--927. Still had something ,,

1'' .tc-. do-ti -h the advertisingAthey were one of our sponsors for this last

picture4.t ~we-da, dC

C: Well, did you just have a publicity office there in New York and work for a firm?


P: Yes- but- I w-w my own firm. I lived out on Lake Manhattsett and you know to go

down there you had .to go downA the Graybar building and walk under the subway.

I would walk under the overpass overbthe subway~~he shuttle, over to Times Square
cwepas ovr,#th suway4f. qcuae (c^{
You caught the shuttle from there to Times Square. After the crashiin 1926,-ef-

cawrs there was nonbusiness l\ad- I le there.

C: So, you came back down here?

P: Well, I readAthe paper HXfSIXHYSX one ay a d I kept working down here and back and
0d jVt II_ _
forth in Chicago. Theve we did things .a boat shows. (Inter.upt.luf. l th cape. --.

faLk- outrt- some-tth ng .lthat-is happei-Ig lnLtCll th .t L iLAL I-pU

Pniim trgea Venus tlyehu I dz t-Wg-1raveg9t" a. t f L,

C. I have never seen a white dove.

P: See the ring around it?

C: Yes sir.

P: Well, we built this so that people could come down here and kind of get a picture

^bf-the but the water is low. You know it is hard to find a place to make a picture

of a sand/beach.

C: That is true.

P: Unless you go to the ocean ou have a little bit of trouble.

C: I see tta ar feed there too, I saw some cracked corn/

P: Well, anyway, going home one night.' Ai1. 1-i-nterupt; an---- Lo m leole -t-

Sth.se-"b-atana .-- y hey d te-jt hid-h is-' wite I had bought what I thought

was a Cosmopolitan 6t it turned out to be a Good Housekeeping and I started -e-

read it on the traingoing into ManhattsettIsland. In there ue a story about a

man who had opened up his home place wa*+h very beautiful gardens XKXXXXSIXX to guests

there in Charleston, South Carolina. H was the head of a bank there. Hy had

actually taken in, this was after the crash A.- 42kin October. He had taken in

$36,000.00 in three months from December 1 until March 1. Everybody just thought

that was wonderful because you just do not hear of that kind of cash...

so that night I said to Martha, I said, "Da4ing Alet \ s go back to F orida. ,-P

ha1v got -n tid.' I can get my real estate customers back again and I would

rather sell real estate then live up here." She said, "Oh, I have been waiting

for you to say it." So, I told her about the gardens. So we decided that we

would have a garden. I picked this place simplybecause I knew it I had been here

all my life since I was ten years old and had camped out here as a Boy Scout.
A yeI, ,
C: You dug most of these did yetit?-

P: *e,.azd by hand too, Ttis was even dug by hand. So. P picked this place out

and I got some government.money. I got $3500.00 out.heref-?armthe Canal Commission)
and they put me on that because I was interested in boats. We had $1800.00 then

to start beautifing the canals and working here. .Tge people that raised so

much hell about wasting money on a swampland everything.,

C: Is that where you got the Swami of the Swamp. t-t~ h d

P: hat rig. I did not pay the United States Government back because all that

they had been doing was^WPA which was raking leaves. HEXXME XREKx HKEX

They would rake them up one day and the wind would come up and blow them away.


P: Bishop B rden was head of the Diocese in central Florida. He. the Pope and

the bishop and we had one of the Palmer boys, Howard Palmer with usand the other

fellow was the president of one of the charity affairs.as d we had a lot of fun out
/ 9
of that.

C: This is one of the prettiest areas right in here?

P: Yes. Well, this in a week's time by tomorrow or the next day we will be in here

and take every one of these things out and put the goods ones back and I have got

a lot more up there.A le will fasten them on the trees like this. We.have got a

new tape that we put on to hold them there.


C: How often do you replace them?

P: Well, this is the first time that we have ever done it. People

are walking, you see, they walk back there, I guess and take pictures

of it. So I am going to have a path for them to go around.

C: You were married before you went with Johnson Motors?

P: Yes.

C: I noticed in your book, your fifty-eighth book, Introduction to

Water Skiing, you dedicated it to your wife You said it's like gain-

ing a new left and right hand.

P: Well, of course, she loved the flowers. ... Should really make a

display out of them. Maybe they didn't have that many come in that
C.^ ^ S 6(i/"rn -- <. ne.J
morning I don't know.A .. But you see what I expected to do was

to make money as president of the thing. I was spending my own

money even when the government was helping and the Canal Commission.

Then it got serious so I paid them, the Canal Commission, back and

really went into this. I was going to be the, I was going to shake

hands with them when they came out and, or, you know, I'd just

stand at the front door and say, "How did you like the beautiful

gardens?" Or some leading question like that. And they would

say, "Oh well, Mr. Pope, this is wonderful." Andi -..the wife would

say, "Oh, if I could just get a little acre of land on a lake some-

where." That was what I was going to be able to do, I was going to

say, "Oh boy, just happens we got one." ..

C: Did you envision that there was going to be something like this, Esr?

P: Hell, no. I was just hoping to sell. I knew that it would bring

some people of course, but I had no idea that it would be something

like this. It's gone beyond ...

C: Beyond most everyone's expectations I imagine. Did you plan

to go into such a big program?

P: Well, no, it just grew How do you know what you're doing in this


C: True.

P: I mean really, you don't know, you don't know anything about when

you come here and you don't know when you're going to leave, but

in the meantime you do the best job you can do. But it was in-

teresting. I liked the guy by the name of Henry /6rd very much.

I use pretty near all Ford products, I've used them all in fact.

And he said that if you have performed a service for the American

people you will be repaid And

cont'e on page 8


the main thing about it is that I have tried. Interruption for a

telephone conversation by Mr. Pope. ... $ He had to go. His

mother had died. Now let me just explain this. I didn't really, don't

think that I knew ... I had a nursery of avocados back in '20 and '21,

but I only had that basically because I thought it was a good thing.

I got a pretty good sized, we had certainly the biggest ones in Florida

and ... the United States, but I really didn't know anything about

plants. The first story that I dictated about it was a release to the

Municipal Record of Jacksonville. They sent me a copy of it the other

day and I have it here somewhere. It said in there, I said that we were

going to build a gardens, public gardens, hanging gardens, out using

the cypress trees that grew far out in the waters, the ancient cypress

trees that grow far out in the waters of Lake Eloise as a pulling

power. And then along the banks of the, we'd have vine and we'd

have azealas and gardenias. My secretary looked at me and asked,

"How do .you spell 'azealas'?" I said, "You spell it 'a-, oh," I

said, "Hell, I don't know how to spell it; put camellias down. Can

you spell camellias?" "Yes," she said, "I can spell camellias." That

actually happened. The story shows that azaleas were not mentioned and

of course azaleas were one of the big things that you would start a

garden with. Incidentally this man who had this garden up there was the,

that was the famous magnolia gardens of Charleston. He was Norwood

Hasty, one of the top bankers of the town. At least well, it must have

been, I had started the gardens and had it ten years when young Nor-

wood Hasty Junior came down here with his bride as my guest here.

We H were sitting around the table in here at luncheon one day and I

said, "Now where are you going to go from here?" "Well," he said, "I

am going to drive on to Miami; we are going to go down on the train.


-Then I catch a boat and I go over to Nassau." I said, "Well, that's gre

great. Are you going to see my friend the Duke of Windsor? Duke and

Duchess of Windsor." He said, "Oh, we would love to get a peek at

them." I said, "A peek at them?" Well, seems that he had had a

bottle of champagne with him and his father told him, "Now you

open it when you get to some place where you are really having

fun. Day or night; open it and enjoy it." So I had had two shots of that.

I think it was Katy thet I dictated it toaa~ I wetdd say .ha this was inp~142,

a little while before the war. Well, anyway I aaidI' thll you what I'am going

to do. I will get my girls to go down and pick a whole bunch of new/resh gardenias

for you and you take them and put them in a box adl we will put water on them and

everything and fix it up You can carry it to him as a special ambassador of

Cypress Gardens andAMagnolia Gardens. So I dictated letter to them and told

themAthe Duke and Duchess and I had to call the Episcopal minister a4the4 wy-

,,p6 address, them.A I said the people of Florida think so much of you and your

beautiful bride that we just wanted to send7 'iat the pueen of Florida's Gardenia

Queen went out this morning ans she and some of the Princessespicked some

flowers especially for you from beautiful Cypress Gardens and they are being

delivered by a young married couple who arTnot only'wonderful people but own

the very gorgeous Magnolia Gardens of CHarleston, South Carolina and who will

deliver them in person to you. Well, when they get down the boat comes in over

night you know andAthe Bq.ay, he did nt know what -te gey was. Te Duke's

rqma was.there. Hl was General lI do not know what they cal-lhim in Nassau
but they had a special name. Anyway, he says t4ee they are waiting for you up

in the Government Hyuse. THe didnmet know what the Governmmtt Hguse was but

they went on up and there they were taken in and met the Duke and Duchess and

they stayed in the House with them. He said, /ow tonight we are just going to

have a little beach party for you but tomorrow night we are really going to have

atlovely party for you." S' for years after that two things happened.\M wife

always wanted to know why did I not write to the Duke and Duchess and say that

we were gng t c-ePm- toni4ht. I said t~h.t you just d-' do that.4 THe

other thing was peopleVshowed u from Charleston lots of them came in and they
7)A P 0 1Th' Y4 1 1 e / 5 C / h
wanted to see me.A Ty an.d- tr. sce the Dyke and Duchess of Windsor. Q~4-A/

e -rsey LI the Duke and Duchess of Windsor became good friends of ours and--

hey visited us and we.isited them.a4d everything was all rightobut this is the lli
I t

that it happens. Incidentally, one thing that did happen, We were over after

luncheon in what they call the 5EL it is a country estate about/ ten or twelve
lwi Iw V A
acres about 34 miles out of Paris where they stay in the summertime. We were in
Duchs, rml,
the Duchess'/own room,she has a parlor there that ;s beautiful kind 6f a Dutch-

type of ceiling. We looked out of the door there : id.you could see the place

where the mill wheel had been a4d-the mill house and the stream coming down thereA

SIp over the doorA I looked and there was the durndest thing ther I think I have

ever seen. it gave me practically cold chills. It said on there, it had a picture

of the mill wheel with water pouring over if painted right on this part

.the Dutch thing comes up this way and painted on the ceiling there ia beautiful

pastel shades On this ribbon, 64is ribbon of type going up there it said I am

not the miller's daughter but I have been through thie ill. I tell you that I

just got cold chills. I looked.over to Julie and she had seen it about the .'i-

same time and did not mentioit. I thought to myself here ys this ~I certainly A
A / 4A. AJ c/f. b d4 45M/
one of the most otasndin Englishmen more human then pbpaps amy of them have

been in years and yet the number of people that had sat em like I had,-

I just wondered how many had gutseneag to say anything about it. I did nit.
Is that nQt an amazing thing? Well, they were wonderful to us. They were here

and they met my daughter-in-law Francis who had been the Florida Citrus Queen.

WIth four months to go she resigned so that she could retire so that she could

marry my son in December. What happened was that they came into the house and

I introduced them to the Duke and Duchess. He took her hand in his and sri,

'" dear, do you realize that you and I belong to one of the most','ot rare wha$
Sr 2? F; :..', S&-,C tly.'-/ IC 1,4 I/

We gave up our throne to marry the person that we loved." I got such a kick

ouk. of that and I did not know that he had said it until afterwards. He said,

"Did your daughter-in-law tell you?" I had told him about her doing that you

know butAI just got a kick out of that.

C: Some of the people that you would not expect it from are down-to earth.

P: Yes, this s hap enjoyed everything. We have got pictures, but most people are Ju

simply f3R wonderful. I had Lowell Thomas in the other day. Te guy that actually

made the GardensAtww million dollars He made a picture one timeAmore or less
WL 011 It v t Ik1 ,4 TL1 Js
his company was in it.. t was called, This Is Cinerama. Te first wide screen

affair aad he just really played it on thick about beautiful Cypress Gardens and 4-Le

CPCtf-C afeat Dick and Julie Pope. He was here just about three weeks ago. He has

told several times on the air how he has be2n down to visit us because he says

you know Pope insists that I made him two million dollars one time in a little

motion picture that we made. We did not get the two million right then. Everywhere

-fee around the world people came here because of the famous picture very first
one ever made in t:ce wide screen of course.

C: Well, sir, you have experimented and have taken bold steps in the publicity

field and you .,,

P: You have to take hem. Actually Mike Todd, there was something in one of the
1h &3f 4-it I/ tr-o &k.
magazines, I guess it was on-~f-the motion pictureAones- _hat- t- tk. It said

that Mike Todd was going to come out with something new that he and ,

ENd of Tape I- Side I

Interview with Richard D. Pope Sr.

Tape 1-SIde 2

P: Three house seats a dayra4d-- could reserve them and .l e.ould- z-men -dJ I-"

,-woudask what Is the name? Had them reserved for rhem. It seemE that they

would call theParamount Company in California would call New York to call down

here to Winter Haven to get seats for in a motion picture running on Broadway.

I got a kick out of that.

C: S/r, you have never really had any public relations or publicity training?

P: No, no formal training No, it just came natural to us. I have got a grandson

that is there right now~Anly thirteen months old.an he is absolutelyA Well,

you kind of have to put your head down and keep going because nobody is going to

think that wild plans Frankly, there is an old saying thatAthe most absurd are

those who do the impossible. So, I do not, if I get the idea in my head and I

think that it is good I try to back my own opinion of it in doing it. There is

one ingredient that is missed so many times in public relations. It is public

relations and publicity are practically the same thing. T/ey areI guess one

is supposed to be higher class. T1e one thing that:I needed in this job and the

other things that I have done that I do for the state of Florida,- I use an

ingredient that is absolutely necessary for what they call a continuation of

profit-making and that ingredient is good taste. Good taste I get from my bride

who is a lovely little lady wh~-Le from the South, Alabamawho grew up a

lady and is always a lady. My secretary Katy.here if I dictate and I get a

littleA~ew&y she will shake her head like this and I will say aJl right) et /s

go back and clear it up a little bit. You know what I mean?

C: Yes sir.

P: Now, that good taste is the only thing) I do npt know they teach that in school.

I have no idea. We do not make a picture-AlAe hundreds of pictures that they makeA
A-YuLT$ 60 id~ -'j

We do not make a picture of a girl in a bathing suit to show off the girl. We

make a picture fee girl in the bathing suit because she has---r thelsuitAto

do something. We do not want her standing up just posing that is not e-t be+ -.

You have got to have a reason for the girl in the bathing suit. If you have got

that reason-4.Jitb-er doing something) ten nobody feels bad about it. That is one

of the real answers to public relations.

C: Well sir in the early 1960s you were spending 4 half a million dollars to

promote tourism for the state of Florida and the state itself was spending a


P: Yes, well the state of Florida was not spending e-ati-tnm. THe state of FLorida

last year I do n4t believe that they spent over $600,000.A We have a great

advantage A j are not hampered. Of course,\he state of Florida has done a

great job down through the years and they have done nearly the impossible

because coming out, of Tallahassee which is a WOe4y area for azaleas and dogwoods

and livingbut it is no> it is off of the path far enough so they do not get

the noted visitors. Now we are fortunateAin that we, have one t~ifft we had a

general and his party here for lunch. Anybody is liaHle to be coming in the door.

You just can not ever tell. andwe have got) over there at the cther end we have

got Nes-a who has great visitors and they oome here because everybody whe ;s

going to go to work for they-havew- e from California to work S-r Disney.and

S they want at least a skeleton of a crew of there own people to get off to

a start. Everyone of them is obligated to come down A Cypress Gardens toe-sea-

f-they want t ive in FLorida. fis is just as regular,. We have all the

folks coming in here. See that picture up there and here is another one right

here. See that one?

C: Yes sir.. -
S)1 41,&,6-L &
P: That is the same guy except that My hair tht was about fifteen years ago when 4ot ar

was made. T is is Disney World and t is DisneyLand. I have been very


closely associated with them on both of them. In the first place, I admire

tremendously Disney's good taste. I will go to any picture that he has running.

NOt only that bt I sit there and I know that I am going to enjoy it and that

everyone in the theatre is going to enjoy it.

C: One questions5 about this.money that you spenP back in the early 1960s._.a

f such a vastApublicity o public relations campaign?

P: A (es, I 4Lt 69,666 to build this pbol for Ester Williams. OF course, at the

time I had half an idea thatAmy folksVA Metro-Goldwyn-Mayer had said that well

someway or another they would pay it back. Well, they have paid it back many

times over 10re we built a great pool and when I first walkedddown the hill,

hey sent man here to see about having a pool as Joe Pasternak says Esther

Williams bet a swimming poZlno. he must bhve a swimming pool. So. they were

going to make a swimming pool and the man he told the Aoard of directorss he

said, the Metro people A Wafe-r they said-Jwh6 is going to make the pool? Jol Ve

sid-ta- t 4--DI.k V rupp 1 going to make the pool. THey said well how are you going.

, to brin it back hereA WedHi-h kseidwe ar o t give it to Dick Pope. ,'-

WeJ! -hey di because I paid for it. It was good enough to actually last through

the years. I spent $20,000 on /re television show. I had two hour shows at $10,000

a piece. Te first day t~ft the show ge& on the air.something happened to the
cvcLb,~la nL LL, C m"" a&,
telephone connectionAae4 so we did the whole show livekL I never kicked because
twf W. L+C tiv. w^ / kCt" WWUlitJ W.-)'xA kM'' L
I got $1200 back. A~- got to see it anyway because we were making it live

and you never get to see it. Yu spend lrg amounts for buildings like this.
r 7 h&. t,'d.
Tfese buildings I want to tell you are terribly expensiveA If we had built

just angular buildings, out of cement and iron, steel, and aluminum, glass and

things like that people would have said well, DIck Pope, now that he is making

all of this money, 'r bhabas wiltJ-a place thereAf.oere heE an charge e to sit
J ,
down.and just lost all of the old nostalgic South.with white pillarsV S me day

we are going to have a restaurant with b-g white pillars \f/e did build it so

14 -ln s- B

that it softened and the wood is mm. The roof on that stadium down their ost

at least $35,000 more thpn Lt re-.1ud hl. been bti-cJ anything else.

C: It adds a beautiful touch.

P: Yes, it adfd something. Nyt only that but the.sound is better. The gift shop

is one of thejgreate s souvenir shops in the world. /There is not another souvenir

shop that will do any more business then that one will.

C: It brings it right on back to the same thing sir, the element of good taste.

p; Interupti6n:., in the tape. A person has stepped into the office and Mr. Pope

has stopped to talk with him.

C. nhat boyo o no4t lile autzmcil',

P: A Well, you ought to see, two colored waitresses both have automobiles. I never

had such pretty cart in my life except for the Continental. TFe boysjreally de

_J_-Ar beautiful cars. I have use a Mark II and a Mark III simply because I did

not want to get a car that the boys would all get one like. I had a golfer on
, L-'s 5A
the road and we backed him this year and he 4a'came ard we made $1880 out in the

Monsanto i.t Pensacola.aad he had a 69 at Tallahassee. Hl is a colored boy

who's brother works for me and th'y--e-' great bunch a real fine bunch of colored

people. .Ht bats cross-handed. His left hand is down below and he also has a

bum knee from the war which he can-net unstraighten. Yet he plays just as

good a golf.

C: 69, low score was 67 was it not?

P: Yes, low score was 67 or 66. He will playing today again. Hf 's on the tour.

He has not called for any money at all lately. I do not know what is the matter

with him he must be winning. He sure is good.

C: No news is good news. t ,s Vt I

P: I get a kick'out of it. He bought a two-year old Cadlldic.to carry the heavy

bags and everything. He goes from here out to California and his caddy goes

with him and he drives the car for him sO-,ht the guy can get some sleep.

C: Sir, back .to this, I am still interested in this eampaign4 0ow d6 you kick off

such a campaign. Where did you come with the idea&.r such a campaign in the

late fifties( 0-/ &o i f /T7 es2h
ZIk "'. k
P: Je were pretty well known., Wekmade by.-955, I would say,Aabout four hundred

news reels out here and lots of movies shorts. e were known and we were-

making money. We did not pay high salaries in those days. Some-oef the girls

got a dollar a day ./hey all wanted to work here. We would have ^o them out

here di Saturday/sometimes that got only Tdfat was enough to buy their

lunch and all of the fun that they had, pretty bathing suits to wear. We have

handled Jantzen for years.. You see, I have learned one thing about the

publicity business. You get a good company and if the company is repl good/solid

then you do not have any problems. Y6u work with them. INteruption in the

tape. Another person has walked onto the office.) When you deal and you find that

e and the money keeps coming in you can-not spend it any faster then it comes

in.you pour it back in because that is what you should do.I My idea here was

that I had to get up on top quickly not exactly on top, but be the top

echleon with Silver.Springs simply because and Mhrineland simply because when

bad times comeAeveryAfive or six years we wwuld, have a depression. We are in the

middle of a depression now so they say ye have had more 4iess th h we oat

take care of. We had to get intca position ao-stt the people when they came to

Florida would say now letS.e see places that are really hotp and we were the creatiS'

1ejez ecyt=aa for sm long Now of course, there is many of them butA have to

get up there first. Therei-& lots of ways. Busch spent a fortune to get up

there and they are still spending a lot of money and they have done a great

job. Many places spend money but they do not spend it exactly right way,.arf it i
J, -,ersdvertising,- It is ,nt publicity ,ou have got to be sure that you please the

people wbe they are here because when they go out of her they carry pictures

home and they carry opinions home. I know ttta. the pictures are going to be


good^ A e have not had aick in so long that I d4-neot remember oWe. I do not ,*1--

remember of-a earing\one. I just do not even remember.

C: A h-i h you work hard gfe people to get good pictures hereoso that they will

' j. L* remember. I read something somewhere that your idea behind this is that whenever

they go home and see these home movies)the ones thrt they got that came out

good are the ones of Cypress Gardens. You have got the people here to tell them

what exposure to ust c 4 C ^ h/ C ""6 6 ,1

P: That is right. T)Aey can hold the camera up and shoot through EKKHYXaUig

those windows. T ey can J'et miss. We had a man in hereA your naLe is Craddock?

C: Craddock.

P: We had a man in here ahead of you who is with.' e is putting in a big station
AAA T-t's (rully iy4,j /A -1.
herej4 t- "- s ing -o b FM station. the I think i- going to L~e al good. He

was telling me how he brought his grandchildren over here, his children over

here, he is a young man about your age. Hi said that the thing that impressed

his son most was the squirrels. Se- brought them back for the last two years
U~lC i~ q -f qt (y?
they have been down here imrthe Army and he brought them over here because the

son wanted to see the squirrels.

C: Well, I have a seven year old and that is the thing that she recalls about

Cypress Gardens.

P: Well, I have o-weag.a battle here because people did not think that we ought

to sell peanuts and we made up signs DoXpt Feed The Squirrels. 4I went to the
wqritf Jts i'1
tfy Food and Drug, Hyalth something, one of the big government facilities in Jacksonville

and they had no record of a squirrel having babies. Tiey had no record of it

at all. Now you can get a squirrel to scratch your finger or they may bite it

because people 'will hold their finger out like this. I doniot blame the squirrel

for biting it a little bit if they do not have a peanut in it. The main thinr. -,

is that they will hold it out and then they will yank it back. hey are not

subject C- telike dogs and other animals1so I thought that we should. I just


love the little squtirrts. T ey act so cute.

C: I have got a feeder outside next to my back door. T ey are hanging off of this

thing all of the time.

P: Upstairs in the accounting department they just told me yesterday that they

have a squirrel that come up the window every day. H looks in the window and

they will raise it up and give him some stuff there and he eats some of it

and goes back down again. Tle.second storyhe goes up a palm to get up there.

C: Sir; you mentioned a while ago Silver Springs and what-have-you. Tlis is

something that you have done differently also. Other people to get on top

would have promoted beautiful Cypress Gardens and to hang with the rest of them.

P: I organized the first Florida Attractions Associations simply because the good

attractions are not competitors. It,4s the bad attractions if they go into
V ,- -^----- -^ --/
some place and the lavatory-f the restroom s dirty, they will talk about it.

If they get treated badly in one or anything they wili the next two or three

because they will remember that they were stuck, scalped or whatever you

want to cal t. So our problem here 6i making everyone do better, keep every-

kting cleaner,.keep everything nicer andas saon as they pay you heir admission

iwr they are your guests. and you ought to tell them where wlse to go. We did

the-first color bookle f an attraction that was ever done. T eAE.$. Painter
P plhtf >y Printing Company made .a four-color t.4hg t-ef it that was just absolutely

amazing. People could not understand it.

C' I understand that some of your family and associates have tried to make you

slow down on some of it.

Secretary: I was just going to ask yem how much longer *yer -- going to talk.

P: Well, now listen when are you going to write those things? I fooled you today.
TI If(Li yftt,, t*) il '- Y -c h-uf- C&re P ^, M .1
I have got some more of those thingshA HB was our first woman's ski-jumping


C: Won the first jump contest?

P: Yes, that is right.

C: I kno.q the date bet I ti-rTlA say it. ,
SW &t?- '
S: You probably can met remember it- T'llking, tl o Mr. Ppe

P: I would say 1946.

C: I understand that some of your fami ad ssociates have tried to get you to

slow down on the publicity campaign and live on the good will and the attention

that you have created in the past thirty years? 'ilLeruption in Lil Lap)j

........g^mg-t-hey-waul j;i1- Or n -not hfiup ,, arou=dan ^- a .,...~--

-P: Tallahassee is more of less dead today, least it was yesterday. I think that
'A 77e- /
they are all getting away for a few days., TEy will he.s start work again

Bn Monday morningAFf'n 1Th .

C: How about slowing down the campaign sir and living on the past?
/ yWtM^ / /A
P: Well, you cait 1tA You-know tLhone problem with r public relations person

1l-et u- oy tLhL. you have got a stony coming out in the Saturday Evening Post .
, /,^ fy O. yo ha v o a .t B -cm ing Os2U fv
/< --rrin a b-ig .gin- you -haveL got it coming out and it is going to be two
e very/,h;y's i se .-
months before it gets out. It /s all set it is practically d there s no

trouble about it. The average person I think waits when they have done a great

jobAthey may waitnd say when that one comes out then I will do another one.

Y/u do not do that. Y1u pretty near pick up the tools the next morning and

start to do another one because if you ever get waiting for your publicity
then you are just absolutely wasting time. You have got to keep it going out

and you are going to get many times you will get slapped down because somebody

will say well, we see it everywhere. Tpey will tell you that then all of a
you'll S4-
sudden you will start getting it in travel magazines at4 t-i getting it in

picture magazines but you have got to send it out. You have got to keep it

goingAand if you maintain a fair standard with the people editors so that they


Qsen all come out with the same story at the same timeA You would be surprised.
4pftfl M C^A1\
A good picture does notAwear out. Tat is of course why we use he fashion'

--oi-tie hoop skirt. Those pictures will be just as good a hundred years from

now as they are today.because that will still be the old South and that is

what we are in. You have got the flowers and the beautiful Spanish moss af tal-r-
v k% the a t Irls.
o the #ak trees and everything of the old South and that /s why we use the irls.

C: A lot of people who come here see that.

P: Sure they do,

C: T/ey know that is one of the trademarks of Cypress Garde-s and they come here

just to see that. ie/ rd/ e l/t tp'/ ~

P: mEsa everybodyy advertises in booklets. Ty have in-all ti.- Luit girls, but

they come here~ see them and they cam make pictures of them. I thiik ter-k

all girls love to have their pictures made and thyy are always friendly and

smiling. In the battle of tourism the whole world is going to be won on smiles.

S You have heard of southern hospitality it has been a long while since you

have heard of any French hospitAlity, and a lot of other kinds of hospitality

that you do not hear of. As I travel around the world it is getting harder and

harder and less fun to travel because people'-do not greet you like they usedto.

I remember out in HHM LXXin one-of the finest hotels in the worldA jell, anyway
Mt ,tV w s. 5 4
I was out there in California,a&4 theAred-headed man at the door and'he just
>-" //e hetvr fwjrt a n tw-c .
simply would meet you there with a smile'4ndfhen the girl called you to the phone
itf wa alasVr.Pp itYfM ^r r7 A I
it was always Mr. Pope because she knew just she had the name over the number
so you were somebody. 1
sou were somebody. re I thin k .fthe girls enjoy having their pictures

made and when 'they enjoy it)the people w4ll try a little harder. T'ey just

can not believe their luck. tu Ij W h 6 .

C: That goes back to something in college today. You know they say tha..- PR man's

basic tool is his writing and they stress writing. Of course, you do a lot of

writing here as well.

Yes, but a picture is worth ten thousand words.

T7at is the old saying that one picture is worth a thousand words.

Well, we have changed it to ten thousand.

C: Ten thousand. L 4td roi

P: Because there is a, what changed the World's Fair this last time? Whl mad -It

come to the front so fast? We went up there we had four girls and had four
pair of water skis and we had lots of oranges and range juice. We took^picturey

and we got 1pitotr& he dedication in rch ae4 it was cold aed-that day,the
SA he it was cold -that daythe
girls wore overcoats over their spor-t outfits. We wld-hn er- L- t Lake them off

for a minute and-would takz the picture and everybody we-d smileand they put

them back on. Well, we went inside where we ran the show,the Billy Rose Aquacade

and set down there with the girland Moses) and then the photographer tarti g

shooting because everything was friendlyA I stayed up that night until 2:30 I

think it was, anbthey have editions of the New York News that comes out

from about 6:00 in the afternoon right straight through the night. We were on

the front page and the insie ront pa e solid with pictures of the skiers and
NoS ts /. S/I t lrf adil ,
bfes and M/ses was smiling, and that was the first pleasant time that he had had

with reporters i4 long, long while. I went a couple days later, two days later,

I had stayed up to see if we got in all of the editions. Everyone that came in

Sthe Five Star Final which is good to get all of that with the same pictures. L-

.^.^, I went over to the Press Association meeting up there a couple of days later and

they were alltalking about how maybe they could get some publicity from the

Fair maybe they ought to have a march down 7fhe enue and have a parade.

T/e guys said et we justcouQk ot- get enough together and they talked about
how the4 4 t. r some other company had given this beautiful party ,

at the Twenty-One Club and how much it cost and how much whiskey was drank and

said athr we did not see any pictures in the paper. No, but it was a great

partyjeverybody enjoyed it,a&d the people just had a wonderful time K Somebody

says w maybe they should have given them a pair of water skis and some orange

juice and that about broke up the meeting. I never will get over that. Of course,

I did not say a word. It was not my J i rgi. I wasvintroduced afterwards

but I did get a kick out of that comment.

C: I read one of your quotes from earT of your articles where someone heard you

saying that you hadtbought yourovercoatj in California.

P: Yes,.jqnd Jimmy Melton was with us at the time. He said well do you ever get out
i, 5
there? I said yes, I ge" outJ4 California. I have been out there many tiLes.
it 11 it v- 1/ 1 i/f
Well, he says) hey have a good wi4nte out there. Yes)I say I like the cool

weather in the summer. I bought my first overcoat out there one summer. Well,

he just enjoyed kidding.

C: Television, sir. You have had two big specials ngw, the Johnny Carsor Discovers

and then the Ed McMahon this year.

P: 06h no, we had an Eshter Williams Efamonu. f4-td ur- 7Avomu

C: I mean the two big television specials Vtes v- w l- 1 d ,'

P: We had another one. We did Mike Mduglas. We did five of those. Of course,

they are not specials. The ladies see the and they last for an hour and a half

when they are on. /a, o v1

C: These two speea though you reiOved the Silver eml from the PRSA on the

Johnny Carson thing. Yfu have gone-.fremr. 6) /V Wt. *w i i

P: We have been doing this. You see, what we dowe have got abrct forty different

shortonestet '-e.e appearing daily practically. We also go on to Truth or
&aS e i^k wt kAWA^tt' &fivi R4r U1% u .
Consequences and all of those shows like that but of course we pay forlhat.but

we ge extra money worth on that because of the romance you know. Now we went

twelve years in a row bw I just didjn/t want to insist on Ed Sullivan twelvee

years in a row e had u" on ~e show every year, and he As sort of av se

friend. N we are going to do something maybe' twelve ten ( fifteen-minute

portion of one of his specials. He will do six specials ite coming year.


C: ,he-main show is going to be off the air I understandL&, -1 Y -
i-\ ,,-Sfi 4" clyrflvyv (-c
P: Yes, they are al ready running reruns. re is one of the nicest that aw-
k.l ps
ever lived. We will be on and we get pieces on shows ai it all shs. I think
that we are going to try to do some exercise things -e~t all out in the open, '

instead of i room. I thi hat it looks a little hard in a room.Ai' will be

doing a lot of clowns and things for youngsterseand that s another thing that

we will be doing for the new shows. There is a new one I just put it up on the

wall and I have forgotten what it is now, ABC network it will be a series just
C/ow tv, ,
for kids but it pays us to do it. We can do anything that we want tow~ith

the clowns.

C: Television seems to be the big thing anymore. z a c *.
wout easlr-- 1 ter >r\. '- <- y /
P: Yes, television is eesy" PIt works, it just naturally works.

C: Some of the public relations people are trying to give it more professionalism
ff +hi5 ,hft~urf
with the awards and the Silver Anvil and oter thingsA What do you feel about

public relations as a profession?

P: I think that it is becoming more and more important because if you do not have

good public relations, if you are not on good relations with your client .o. your

would-be clients theeryou are in pretty bad shape. Tf only way to get there

is through firs5 of course)j a good product and second getting it mentioned as

often as possible. I have always felt thatA /e did newsreels. We did anything

in the world h we could. We usedto get ten times as many pictures published

but of course we did not have the completion in thebld days. We now get them 4 \i)-

bJ /don better and it is that constant reiteration that wears away the hardest

Yankee. Tey see it in the papers. I have got papers ,t ._et a Lm a

girl here in hortic ture.andI will bet you 4.eU she covered fom Easter time

five or six million circulation in newspapers because she came up with something

good. We keep throwing these things out but you can jrt ever stop. You just
can not afford to stop trying and you sure do not want to do that. As I said


before, I know what.we have got coming.. We have got a Pat Paulsen picture that

is going to lest a half hour long with good credits and it is going to 4 at least

two hundred television shows. You can not stop working because you know that you

have got that coming. So we will keep -n e making. aL ru ,

C: Sir, do you think that this jump toward professionalism do you think that this is
t I id OvTyeoe'byiy f Mr fa A'-, 4 ty *
going to eliminate th~be a drink in yourhhand PR image that(E so often een

tagged !p public relations .people?

P: Well, yes, but I still think that you have got to be nice to people. It is

hospitality something that we always use to have. The newsreel men would come

to our house in the evening and we would serve them dinner and drinks but itAs

getting to where it Is a little harder to do that kind of a thing. A lot of

peopljdo not-- I have l c hee who takes aut-a lot of the people and golfs- oiw
4 A< t a k o v Hi- at J oat\L .r Si mpl j-n 4e 4r.
-with them. He is a good golfer and everything. We just simply do not do as much

of that as we use to but we have entertained q 150 people at one time at our

home for allynewspaper people, magazine people. They do like to get into the

people s homes. My son is now doing some of that over there. We have got

some of the Miss Americas coming in and wewiA do that again, ai it will be up
Nov 17l1!I4 ff -'+11
to Francis and Dick to do that because of the generation gap. I feel one thing

though that maybe at times in trying to do an ultra-perfect newspaper type of

story on something t gL you lose A little touch wf humor and tiee-.~ still

S nothing better thin a picture of a little bird orAlittle squirrel or little child.

They are losingAkey are trying to Irt dowen number of words and they do not fr it

sell* I do not think that you have to use the most flamboyant language in the

world but you can make it a little happier. Reallyjthis Press Association

meeting 44t theyha7eA I do not remember when some time in the next ten days b"- L,

two weeks. When is the Press Association thing here? Question rented to


S:. Seventh, light and inth.

P: Oh yes. I am going to suggest again that they have but one day a year tliL Lh---


in which the front page of their papers be happy. I just think that it might be
a nice thing, If it were possible, if they wanted~ to put a little humor into

it,Aask Kirk to say something nice about Askew. At least it ought to be nice

orut\ one day f e te year.

C: It would be a change a good change.

P: It sure would. Katy, now look I am have to get on the telephone. I am going to

have to talk to Sandy, Ive really got to go.

C: Sir, could you give me two more minutes?

P: Five more.

C: I want to ask you one thing about the PR program in college. It is a big thing

today and they talk about writing and so forth. Do you.think that the public

relations program in college/ today tirat the manke"ws enough to get out and

get himse- started\ Dr db 't S \ tVlV.

P: Well, I think that anybody that goes to college -ar to get out and forget some of

the stuff that he learns intcollege because when you write it in a book it is

written and it does not fit all wf-tthre-aes. Experience is the greatest without

any question,the-b--st but you do have certain contoured lines that are laid out

for you that help you from going over board.

C: Do you think that there are any =ts of the program as we lve it now that should

recieue greater emphasis dyehaps?

Enduof Tape 1- SIde 2.

Interview with Richard Pope

Tape 2-Side 1

P: There are reasons that should be done and in many places that it could be done.

To me that is one of the best things and we are going to get $50,000 to do it

again this year. A friendly FLoridian program in Florida will make up for a half

billion dollars not being spent on advertising outside of the state of Florida.

Do you see what I mean?

C: Yes sir.

P: Now,

C:I just wanted to know if the education as a public relations and young men coming

out today if they are getting the job done.

P: At first, they the first thing is what is public relations? Public relations'

is making somebody like something. When you take this friendly Floridian program

and you go back stage and I have got some things that I will give you on that.

You go to the back to a hotel or reaturant they will make the hotel good or bad.

How do you get the service? You get service through making the people understand

and this is what a public relations man ought to sell to the hotel as well as

sell it to the writing stories about the cash customers and their men because you

can not expect them to stay there if it is not pleasant there. I know a big real

estate association in the state of Florida that is now spending more money on

public relations in cleaning up there own situation in there business rather then

trying to get more they are trying to get the best people that they can and to keep

the old form of twisting the wrists and throwing it out of the window and trying

to get rid of the people that are doing that because it in the long run costs

them a lot of money.

C: What would you look for in a young public relations man today?

P: I very seldom would there is a few great newspaper men that I have liked. DOn

il- 1

Mickeljohn do you know him?

C: I know of him.

P: He is a great is really a friendly one. He is prehaps one of the real outstanding

examples of a newspaper man and yet I think that he is with a T.V. company now

as far as I remember. I have known him since he was for twenty years I guess

and he not only good dish it out if he had to he could also take it. Alot of

publicItyy men- have got to learn to take it if they are going to work because

they will go to the press with stories and they can not run them all.

C: No, sor.

P: They can not run them all but if they can get the one thing that I think sells

stories to me is the human angle. GOd Bless America the little things.

C: We have got too much emphasis on the violent portion today.

P: Yes

C: Sir, there is one thing.

P: I am going to give you something on that friendly Floridian I am not kidding you.

This is the answer. Texas has taken the thing now the friendly Texan this has

got to be done because you go to New York:and you try to buy something at the

store and it is horrible. My wife and I are not going to shop in New York much

any more.

C: Be like Atlanta sir.

P: YEs, sure.

C: Atlanta is a good place to shop.

P: Sure.

C: Sir, the University has what they callithe Oral History Department and they are

trying to interview people and they would like to use like to transcribe what I

have recorded with you today and with your permission.

P: Sure it is fine with me.

C: What they will do the secretary will sit down and she will transcribe off of

this and she will send a copy to you and let you edit it and change it anyway that you

like and send it back and they want your permission before they put it in their


P: Do not worry about that. You know when you get to be seventy you quit lying,

begging, borrowing or kidding you tell the truth and do not start it to early

though. Do not start it too early because it will get you in more trouble

just tell them to use a few little white lies with at certain times and that is

the only way to get out of the place alive sometimes. On the other hand, it is

fun to be able to say exactly what you think. I tell you did you hear the

story of the one of the main reasons that we are terribly successful? Was due

to one of the corporal one day in the Army. THis is no kidding we would

of never made it like we have. This place is now today there is no garden in the

world thatcan catch us I do not think in year round beauty. When you are

charging three dollars and taking anywhere from $2,000 to 8,000 people a day

you had better have flowers and beauty and you had better have a pretty good

in everything because that is a pretty good price. They come a long ways and

they want results.

C: I do not think that anyone is disappointed sir.

P: No, well let me tell you. I was in I had been a PR man when the last war started

I decided to go back in and I wanted to get into the Signal Corp because I knew

that Publicity a lot of publicity could be done. During the first World War

they had put a not the first World War but the second World War the Germans put

a little aluminum piece of metal on the, I do not know how they got it on but

put it on the bomb and it made the most terrible shreeking noice that you have

ever heard. And when it came down it terrified the French people so because it

was coming out of heaven this thing. I just figured that I could do something

so I went in went into officer training


P: Lost my papers

got me in the wrong place and sent me out in the ocean. I went through

the training and everything, basic training for 8 weeks. I went before the classification

board I knew I'd get to speak with at least a colonel there, maybe a general and I'd

been used to having them here before, you know. But, no, there was an acting corporal

sitting up there, a young fellow, and he had a little book about this big. He come

down the bench, you know, he'd call the names off and he got to P and he said, "Pope."

I got up I was on the end then I got up and he said, "You're the guy we lost the

papers." I said, "That's what I understand." He says, "WEll, tell me, what do you do?"

"I'm a public relations executive." He says, "What?'. "Public relations executive."

Welll, he opens his book to P, "We don't have anything like that here." He says, "What

else do you do?" WEll, I wasn't going to say salesman, so I said, "I'm a photographer."

Well, a P he had to open again to it. He looks down there and says, "No, I don't see

it anywhere. Well, I'll tell you what I'm going to do Pope. I'm going to put you under

P though. You're in pole line construction. NExt." And, if you want to know the truth

about it, If I knew who that young man was, I'd have he and his family down here for a

whole week, buy them a new Cadillac car to drive down in, all expenses paid. I'd give

him the greatest send-off he ever had in his life because if anything made Cypress Gardens

successful, it was this.

C: How's this?

P: Because I came back from the war and my trees that had the bouganvilleas up in them were

breaking down like this. My wife and I looked at them. She said, "This is just terrible.

What can we do? We just don't know what to do. What do you think we can do?" I said,

"I know just the thing to do." I called the Tampa Electric and Telephone company; I

bought some second-hand poles and some big black diamonds, 55 feet andxixfHER

long, I got the guys to come out on Saturday and work with me and we went to where

the tree was, put a pole here and here and here, and then we'd take the thing and yank

over and pulled the thing up as much as we could, and we fastened heavy wire, wove it

in and out through those poles, you know. And those big bouganvilleas, you've seen them

when they're in full bloom this kept this place, nobody had ever done anything like that

P: before. That guy, I tell you, I'd do anything in the world for a black cat (?)

But I couldn't find him no chance in the world. He wouldn't remember it; nobody

would ever r member it.

C: An awful lot of bad PR associated with the military these days

P: in the newspaper world and, to some degree, in the magazines

that write the stories, they come out all different ways. They're generally

too And the things they say wrong about JTaMy aren't the things they

should say wrong. This is another thing that's amazing. But I think that the rule

that a lot of should follow good news is publicity, send it in to us;

bad news is news, but get us all you can. It may be not that rough but it isn't far

from it .

C; It is approaching that sir. it is just like you say in all of the front pages of

EX all of the papers at least one day out of the year it ought to be good.

P: I talked to them the last time about it and they thought it was fine except they

has been out late the night before. This time they are my guests and they will listen

why they are still sober, or without a hangover one or the other. I think that I had

better get out local paper to make up a front page

You have got to see just how far you can go on that like the Weahter Bureau they say

cloudy or partly cloudy they do not say sunshinny or partly sunshinny.

C: Everybody tends to insinuate the bad about it they should be optimistic a little bit.

P: this is an old canal.

C: Where is it?

P: This is the theatre there. Here is another one. That was the filthiest little creek

running through there but they finally just cleaned it up. HEre it is again.

C: It is beautiful.

p; THis is one of the new boats but we can not use it here because it gets too warm inside

One thing I did not give you this.

C: Sir, I certainly appreciate all that you have done sir.

P: There are all kinds of things that you do.

C: Did you initiate this program?

P: Yes.

C: As part of KNIWXXXWWX X Florida attractions.

P: No, I raised the money for everything and I spent $12,000 on myself. Here is a

friendly Floridian pen. You give them to a waitress or a cashier or someone that does

something a little nicer then usual. I can do this and keep the Commission from getting

into trouble.

C: Governor Kirk

P: Yes, well, I merely sent these out and had them special made up but Askew was in such

a scrap then that I did not think that it was the right time and wait till a little bit

later to do it.

C: He is definitely in a scrap. Well thanksagain sir.

Due to the unusual nature of this interviewbeing that Mr. Pope met me at the door with

his hat on and asked me to go into the Gardens with him. I was unable to follow the pre-

arrangedd schedule that I had laid out for this particular interview. He'is such a dynamic

individual that if he gets started one one particular subject it is hard to get him back

on the track. I was unableto get in some of the historical data that the Oral History

Department wanted so I will give that information to you at this time from documents.

Richard Downing Pope, Senior was born on April 19, 1900 in Des Moines, Iowa. He and the

family moved to Minnesota when he was about six years old. In 1911, they had to move to

Florida and they chose WInter Haven and the reason for the move was because of his mother's

illness. They moved to Winter Haven and his father worked in real estate. At first, he tried

college a little bit then hw worked with his father in real estate until the Boom the end of

the Boom. He had worked with water sports aquaplaning and his brother Malcolm was a

boating enthusiaist and they played with water sports as sort of a paying hobby and about the

middle Twenties it became somewhat of a profession. His office today is filled just totally

filled with awards all kinds from ex-Governor Haydon Burns and just everyone that you can

think of HE has got the placques or some memeento with inscriptions or engravings on

them all over the walls and desks and stacked up on shelves around the walls and every-

thing. He holds a lot of the water-skiing things the dearest of them all.

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