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All Roads Lead to Miami Beach (1066)
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Permanent Link: http://ufdc.ufl.edu/UF00005259/00001
 Material Information
Title: All Roads Lead to Miami Beach (1066)
Physical Description: Book
Publisher: Miami Beach Chamber of Commerce
Place of Publication: Miami Beach, FL
Manufacturer: Mico Roto Corporation
 Record Information
Source Institution: University of Florida
Holding Location: University of Florida
Rights Management: All rights reserved by the source institution and holding location.
Resource Identifier: ltqf - AAA6615
System ID: UF00005259:00001

Table of Contents
    Front Cover
        Page 1
        Page 2
    Main
        Page 3
        Page 4
        Page 5
        Page 6
        Page 7
        Page 8
        Page 9
        Page 10
        Page 11
        Page 12
        Page 13
        Page 14
        Page 15
        Page 16
        Page 17
        Page 18
        Page 19
        Page 20
    Back Cover
        Page 21
        Page 22
Full Text
MIAMI
BEfACH
on the oceai
front
L / IFth


ppew ".


MIDWINTER TEMPERATURE-
Al R- -70� WATER -700































,---- -----
Aft



SPACIOUS ACCOMMODATIONS
REASONABLE RATES.







All Roads Lead to Miami BEACH

New York is only 33 Hours Away by Rail; Coastwise Steamers Make Fast Time; Air Routes Established


BY LAND, sea or air, To
all roads and routes
lead to Miami Beach.
A steady improvement CICAGO -
in rail facilities now
makes New York, the
metropolis of America,
only 33 short hours away
from the land of sun- SPRINGFIELD IANA
shine and health. Im-
agine, only one night on
the train and, stepping
out of ice and snow into ST. LOUM / l(
warmth a n d comfort.
The farthest point east
of the Mississippi, from
Miami Beach is Detroit, - -- - -
and the running time be- NA5V
tween these two points a
has been cut to 44 hours. MEMPIS
One of the longest - --I
stretches of double-track Q
in the country is now in BIRMINGIAM
use between Boston and
Miami Beach, a total dis-
tance of 1,612 miles. A JACKSON
visitor from Cleveland,
1,449 miles from sun-
shine, can reach Miami -
Beach in 44 hours. The
accompanying map NEW ORLEANS
shows the exact hour-
time between all points .
east of the Mississippi
and Miami Beach.
Steamship lines from
New York, Baltimore
and other Atlantic coas-
tal ports offer fast water
travel to the American
tropics. Overcoats can
be discarded two days
out and straw hats and linen suits are in vogue the
third day when the vessel swings inside of the Gulf
Stream and heads for Miami Beach.
Therapid strides being made in aviation and the
confidence that has been inspired by Lindbergh, has
made air transportation to Miami Beach possible on
a commercial basis. Already many large commer-
cial aviation lines have turned their attention to win-
ter flying on a regular schedule to the Miami district


and even the slowest and heavy-laden planes can
expect to hop from New York to Miami Beach in from
15 to 20 hours. This allows one stop for refueling
�_and contemplates that a passenger plane can easily
average 80 miles per hour. Much faster 'time can be
made in smaller ships.
So year by year, as transportation facilities im-
prove, the frozen northland is coming over to the
land of health and winter play.








M IAMI BEACH awaits
you. If you desire
rest. play or health, Miami
Beach is the Utopia of your
dreams. Men who sought
what you now do, have
planned all this in a
matchless clime for you.
Miami Beach calls you
to a winter dream-land of
play; of palatial homes
-the land of healthful liv.
ing.
Miami Beach Chamber of
Commerce


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MIAMI BEACH IN ITS BRILLIANT history of summer sports in winter, has entertained on its golf courses,
polo fields, tennis courts, in its swimming pools, boxing arenas and inland waterways, the more important
champions of the world. Above sport pictures at Miami Beach show Molla Mallory, national women's
tennis star, and Big Bill Tilden, net ace, in action; Jock Hutchison, prominent professional golfer, at play;
crowded bathing beach of socially prominent-personages and the U. S. Army Polo team during a hard chukker.


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t pool near the sea.
A salt water Pool


L o n g sloping beaches
beckon when the rest of
the world is wrapped in
ice and snow.


STRETCHED ALONG SEVEN MILES of ocean front Miami Beach has seven casinos by the sea that offer
the visitor a variety of aquatic pleasures in the heart of winter: The Roney Plaza Pools (t3p picture) with
official length salt-water pools; Deauville Casino (second row, left) has one of the world's largest tanks and
is a center of night life; Smith's Casino (right) a pioneer recreation spot; (below) Hardie's Casino, moderate-
priced beach playground and below, Cook's Casino, centrally located. Two other casinos, not shown, have
been completed for this season.


A, t*'VW


THE ATLANTIC
OCEAN. maintains a
winter average tem-
perature of 700 to pro-
vide excellent .bath-
Ing the year around.
Moonlight bathing has
long been popular.


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Millionaire's row, Miami
Dcach, along seven miles of
ocean front, has only 50
sites left for the erection of
residences.


At the portals of Miami
Beach.


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! = Chamber of Com-
merce Building.


A fL.8-^ -His -:- - "


Residence of Carl G. Fisher,
developer of Miami Beach,
ideally located on beautiful
Biscayne Bay.


(Above) Home of Col. E. H. R.
Green, guarded by stately Royal
Pulms, on Star Island.
(Right) Attractive residence of
Mrs. Elliot F. Shepard. Washing-
ton Avenue, Miami Beach,


MIAMI BEACH IS A CITY of beautiful homes. During a six-month builiig period, in which the total
building permits issued totaled $2 749,917, seventy-sinx qqw residences were constructed. It is significant
that homes predominate the construction program. Nunimbed among the winter rcsidet.; of Miami Beach,
are some of the foremost industrial, financial and professional leaders of America.


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Venetian Way,
the Miami via-
duct.


(Above) The Venetian Way, runs straight
as an arrow, to Miami Beach.


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(Above) The first unit of a $3 C00,000
program, providing for bulkheading of
the ocean front, has been completed.
The first groyns, projecting into the
sea. clearly show how the beach is being
built up.

(Right) Two causeways connect Miami
Beach with Miami, running through is-
land residential sections.


MIAMI BEACH, A SEPARATE MUNICIPALITY, is connected with the City of Miami, by two causeways.
One may also reach Miami Beach from the north by a picturesque ocean drive. The county causeway con-
nects with Palm, Hibiscus and Star Islands. The Venetian Way, operated by private ownership o.a a small
toll basis, traverses the Venetian Islands and Belle Isle. It is the shortest route to the beach.


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Boulevard Hotel.


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Flamingo Hotel.


(Above) Nautilus Hotel.

(Left) Lincoln Hotel.


IN A FEW SHORT YEARS of building activities, M iaml Beach boasts of hotel accommodations that are
unsurpassed in the nation. The above buildings a re-located either on the calm, blue-green waters of
Biscayne Bay or within a short distance of some en chanted inland canal. All are within a few minutes
of the bathing beaches and other localities where th e diversified winter sports program of Miami Beach
is in full swing. Restful lobbies await the tired, but h apply visitor returning from a day of play and the best
oi entirtainrment is provided to fill the evening with p pleasure.


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(Above) May-
flower Hotel.


(Right) Wof-
ford Hotel.


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Floridian Hotel. William Peon Hotel.
S THOSE WHO CARE TO BE CROONED to sleep by the rolling waves of the restless Atlantic that vtf
With the melody of palm fronds swished by balmy breezes, will find some of the above well-appointed ocean
.front hotels to their liking. The variety of accommodations makes Miami Beach an ideal place to live.


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(Above) Looking south


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down Washington avenue, from the new city hall, show]


mease


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(Above) Flamingo Yacht Basin during Regatta Week. It is estimated that an inve

(Below) North Miami Beach from the ngfCiuity hall. Biscayne Bay on the left, showing


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0I Beach. To the left Is the ocean bathing beach and to the right Biscayne Bay.


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Of approximately $1,500,000 is represented in the forty large yachts shown.

lhWeu.o Hotel On the right the Roney Plaza Hotel in the background and the ocean beach.

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MIAMI BEACH, WITH EFFICIENT business houses and well-constructed amusement centers, is a mod-
ern city, equipped with every facility for comfortable living. The Miami Beach Gardens (first row, left)
has a seating capacity of 4.000 persons and offers high-class productions and concerts during the winter
months. (Right) Community Theater, a cozy motion picture house. Second row (left) Miami Beach
First National Bank. (Right) Allison Hospital. Third row, (Left) Offices of the Carl G. Fisher Proper-
ties. (Center) New Miami Beach City Hall. (Right) Miami Beach Bank and Trust Company.


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A day's catch off Miami Beach, 1


Oar Wood In the lead.


LIFE AT MIAMI BEACH Is one of play. A short run to the Oulf Stream brings prizes as picttred
above, If one be skillful. Pete Desjardines, world's champion spring-board artist, is seen in aquatic
stunts. Canoeing is enjoyed in bay, ocean or inland waterways. During regatta week, Gar Wood,
who Is shown driving the Miss America V to new world's records, leads the army of motor-boat
lovers who gather for the mid-winter competition in the Flamingo yacht basin, where countless floating
palaces drop anchor.


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(Above) Mid-
winter tea danc-
ing in the open.
(Right) Gene
Sarazen wins
Miami Beach
Open golf title.


(Left) Mary K.
Browne, tennis
star. in action
on the Flamin-
go Court.


11


Miss Americas on regatta course. ig Bill Tilden wins tennis title from Manuel Alonzo.
THE KINGS OF SPORT, by their presence at Miami Beach, place their f mp of apprwal on its
Ideal climate and recreational equipment. When sports that are followed in the name of health and
interest are sealed by the icy hand of wi.it2r. they are just -.t.iri ig ij the land of perpetual suilshi:e
PLAYING CONDITIONS are perfect at Miami Beach all of the time.


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Miami Beach First Methodist Church.
Patio of Ida M. Fisher High School.


(Above) Coburn School, on Indian Creek
and Miami Beach Community Church.
(Below) The Jda M. Fisher High School.


Below)The Miami Beach Elementary School


THOROUGH EDUCATION UNDER SUNNY SKIES Is the offer of the splendid system of schools at
Miami Beach, with buildings designed to take every advantage of an outdoor climate. No steam-heat
radiators clank in stuffy rooms. Two blocks away is the ocean. It is an atmosphere conducive to
undisturbed study. Miami Beach churches also are of the best. Ample provisions have been made to
take care of the spiritual wants of all denominations.











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(Above) Beach
(Left) Mildred
ments.


Maslonettes.
Lee Apart-


Ferdinande Apartments.


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ments.


APARTMENTS RANOINO FROM A COZY single room with modern conveniences to spacious five and
six-room suites, can be found at Miami Beach. The majority of these apartments have placed on file
with the Miami Beach Chamber of Commerce a guaranteed rate throughout the season. Such a
rental list is published on the back inside cover of this booklet. The Chamber of Commerce will be.
pleased to furnish additional information concerning accommodations.


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Comfortable
quarters and
reasonable rates
at Miami Beach.





(Left to Right) First Row: Gulf Stream Apartmen'ts; Meldrum Apartments. Second Row: Riviera
Plaza Apartments: Norton Apartments and Venetian Apartments. Third Row: Belvedere Hotel; Lenora
Apartments and Hampton Court Apartments. Bottom Row: Oolong Arms Apartments and La Corona
Apartments. The rentals quoted for. these apartments compare favorably with similar accommodations
in the large cities, of the north, as well as in fashionable summering places.


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(Below) High School students
study in the open,
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(Above) Tea-
dancing at the
Flamingo.


(Above) Gene
Tunney, world's
heavyweight
champion, reg-
ular visitor to
Miami Beach.


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IN ADDITION TO READING, writing, arithmetic, Miami Beach High School
students are Instructed in the healthy art of out-of-doors play. The scene
above shows the swimming instructor giving a few lessons in theory before
they dash to the ocean for actual practice. The photograph of Gene Tunney
was taken at the Roney Plaza Pools, where he is a regular winter visitor.
Mico Roto Corpn, News Tower, Miami


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RENTAL RATES QUOTED:

Many of the leading apartments and hotels have guaranteed low rentals for the coming winter
season and on the year-around basis, according to figures supplied to C. W. Chase, Sr., Secretary of
the Chamber of Commerce. The list, with detailed information, follows:


Rates Rates Rates
Oct-Jan 1 Jan-Ap 1 Nov-May 1
Rooms Monthly Monthly Season


Albatross, 1521 Lenox Ave.------- 2
Apartments, 735 Second St.---.. 2
Apartments, 739 Second St .----- _ 2
Andalusia, Spanish Village.-----. - 4
Anglers, 4812 Pine Tree Dr...-..... 4
Arundell, 1611 Meridian Ave.........3-4
Arlington Court, 1330 Pennsylvania Ave.--3-4
Aurora, Collins Ave. and 8th ....- _ 2-3
Avocado, 4213 Sheridan Ave ...-._ ___ 4
Bartholomew, 1568 Washington Ave..__. 2-4
Barbara Jean Mansions, 956 Euclid Ave._ 2-5
Bay Court, 849 West Ave. .......- 2
Beach Haven, 819 Fifth St.....- . 1-2
Beach Maisonettes, 2939 Indian Creek Dr. 3-4
Beach View, 119 Collins Ave..._- 4
Bow, 1523 West Ave...-_.... 4
Braznell, 4310 Collins Ave......... . . 4-6
Brompton Manor, 1017 Jefferson Ave._... 2-3
Camden, 21 Washington Ave..___-- . 2
Catalonia, 1559 Michigan Ave. .. . . 2-3
Cortez, Spanish Village__.....____. 4
Dallas Court, 1337 Euclid Ave._...... 2-3
Drexel Arms, 1342 Drexel Ave.. ___. . 2-4
Drexel Avenue, 1528 Drexel Ave.____ 3-4
El Amigo, 1132 Euclid Ave. 4___ 4
Ella Vista, 1619 Lenox Ave..._ ____ 3-4
Euclid, 802 Euclid Ave.-___- 2-3
Everglades. 536 14th' St.... 2-4
Fenimore. 1200 Euclid Ave.-__ _-- 2-4
Fetter, 1319 Meridian Ave..__ _ 2
Ferdinande, 713,4th St. ...... _ .. 2-3
Fernwood, 935 Pennsylvania Ave..... 2-3
Fuson Duplex,.1614 Euclid Ave..-___ 6
Garden, 3433 Garden Ave...___ 5
Galino, Spanish Village ...___.... 4
Gulf Stream, Ocean and 63rd St ...... 4-6
Hampton Court, 2806 Collins Ave .....-__ 4-6
Hamilton-Dundas, 404 Washington Ave.- 2
Hernando, Spanish Village___- - 4
Hibiscus, 42 Collins Ave.__..._. - 1
Hollingsworth, 1614 Pennsylvania Ave..-- 2-3
Island View (unfurnished), 1921 Bay Rd. 2-3
June Court, 1560 Drexel Ave.._ ._....... 2-4
Juneland, 1308 Drexel Ave.-_____ _ 3
Kanzeami, 2232 Park Ave_.___ 2-4
Kilmartin, 334 Washington Ave.......... 3
La Corona, 2822 Collins Ave....-. ____ 1-5
Lafayette, 1330 Washington Ave.....-.... 3-6
La Veeda, Ocean Dr. and 4th St.._ _ 2-5
La Perla, Spanish Village .. . ...--__ - 4
Lenora, 918 Ocean Dr.-.___....... 2-4
Lincoln Plaza, 1615 Pennsylvania Ave...--- 2-3
Marevista, 200 Ocean Dr .__.... ___ _ 2-4
Muriel, 842 Meridian Ave..-- - -- 2-4
McDavid, 1622 Michigan Ave......_ . 4
Meldrum, 825 West Ave...__...... . - 2-3
Michigan, i!! Mr :-. ,r. Ave..-_____ 3-4
I.T;ir,:. Lee, .*I \\\:t oIj St.......... 3-4
d.... . 1.,, 1611 Michigan Ave ..._ .__. 2-4
Norton, 833 West Ave--..--- ---___-_ 2-4
Ocean Breeze, 4349 Sheridan Ave... ___ 4
Ocean Drive, 850 Ocean Dr. --. 2-4
Ocean View, 1239 Collins Ave..... ...... 3-4


$30-$65 $60-$75
25- 40 45- 50
25- 40 45- 50
50- 60 100-125
75 75
85-200 100-250
100-200 150-250
35- C5 75-125
100-150 100-150
50-100 75-200

30- 65 60-150
35- 45 45- 75

60 60- 75
75-150 300
150-300 250-450
75-100
65 85
75-115 100-140
50- 60 100-125
75-125 75-125
$50-150 $100-250

200-250
40-100 75-200
35- 77 80-150
30- 90 60-160
50-110 85-250
50 85
65-135 100-200


100 150
50- 60 100-125
75-200


50- 60
48- 60
75-100
45- 65
50-200
30- 60


100-125
48- 60
75-150
45- 65
75-200
60-150


50-300 100-700

50-200 100-250
50- 60 100-125


45-100
30-200
30-100

30- 65
85-200
125-250


70-150

50-200

60-150
100-250
125-250


40- 85 65-140
60-100 60-100
60-150 100-M50


600- 750

$540-$1260
800- 1400
375- 675

300- 850
600- 2350
600- 750
250- 300
1000- 2800

1100
1400- 2400
500- 700
450
550- 790
600- 750
420- 30
$500- 1200
1500- 2000
750- 9do
450- 1100
330- 630)

450- 1350
450
500- 960
325- 710
1500
700
600- -50
1050- 1800
1500- 3000
350- 600
600- 750

500- 700
270- '0
300- 1200
450- 650
450- 750
600- C50
500- 2500
500- 1500
500- 1250
600- 750
600- 1200
270- 600
400- 1050
300- 850
500- 900

540- 1200

500- 1350
450- 650

550- 2500
750- 90


Ra
Oct-;
Rooms Mo]
Ocean Beach, 620 Ocean Dr... ___.. 4-5 100
Ocean Park, 1412 Ocean Dr.. . .... 5-6
Ohio, 1550 Drexel Ave._...--..- _ __.- __. 2-3
Oolong Arms, 927 Euclid Ave.-.__-_-.. 3-4 65
Park, 928 Ocean Dr ....----. ....--- ...__ 2-5 50
Penn Plaza, 1027 Pennsylvania Ave....___. 2-3 45
Pennsylvania, 942 Pennsylvania Ave. .....2-3
Pizarro, Spanish Village . _......__ 4 50
Rosemond, 729 Euclid Ave...__ __- _ 4
Rosevere, 653 West Ave.__----,- 3-4 40
Royal, 223 Collins Ave..__.. ._ 2-4 40
Ruskin, 1542 Drexel Ave. _____ .. 3-4 50
Silvermead, 4540 Royal Palm Ave._-__ 4 75
Surprise Lake, Prairie Ave and 46th St.. .2-4 35
Seneca, 4342 Sheridan Ave--......_-------- _ 4 100-
Sevilla, Spanish Village...... ........___.. . 4 50.
Sevilla Plaza, 642 Michigan Ave..___._ 2-4 30
St. George, 736 Collins Ave....___ 4
Southland. 1503 Alton Rd._. 3-4 45
Terrace, 620-644 Lenox Ave..__.__ 2-3 50
Venetian Manor, 934 Michigan Ave.____- 2-4 60
Westchester Plaza, 615 15th St... ...... ..- 2-3 40.
Walton Duplex. 5768 Pine Tree Dr.-_- 6
Wilbur, 1226 Drexel Ave.__ ..__. 2-4 40-
Yacht Club, Hibiscus Island _ 4
ROTEL INFORMATION
No.
Rooms
Alton, 1824 Alton Rd. (European) ........ 60
Biscayne-Collins, Biscayne St. (European) 70
Boulevard, Dane Blvd. and Meridian(Euro.) 234
Catskill, 816 Commerce St. (European) ._ 29
Colonial, 707 First St. (European) ..-..... 22
Commoner, 330 Michigan Ave. (European) 152
Dade, Dade Blvd & Alton Rd.(Am.& Euro.)E 19
A
El Paso, 930 Fifth St. (European) ..-........ 50
Fenway, Collins Ave. and 4th St. (Euro.) 31
Flamingo, Bay and 15th St. (European)... 240
George Washingtno,Wash.Ave.& 5th(Eur.) 50
Harlin, 410 Collins Ave. (European) ... 26
Juneland, 1308 Drexel Ave. (European)--. 60
King Cole, Surprise Lake & 48th (Amer.)_ 60
La Flora, 1238 Collins Ave. (European).... 42
Leonard, 54 Ocean Dr. (European) -......__ 70
Lincoln, 414 Lincom Rd. (American) .._ 107
Madrid. 427 Collins Ave. (European) ..-.... 33
Mare Grande, 524 Ocean Dr. (European) 65
Matanzas, Drexel Av., Espan. Way (Euro.) 43
Mayflower, Alton Rd. 17th St. (European) 72
Meridian, Meridian Ave.. nr. 5th (Euro.)- 78
Miami Beach, 520 Ocean Dr (European). 25
Monterey, 959 West Ave. (European)..._- 70
Nautilus. Bay & 43rd St.(Am. & Euro ) E 260
A
Pancoast, Ocean & 29th St. (Am. & Euro.oE 125


(European, November only) .........___... A
Rainbow, 106 Ocean Dr. (European).._
Rex, 618 Euclid Ave. (European) -......._
Roney Plaza, Ocean and 23rd St. (Euro.)-
Roselle, 635 Euclid Ave. (European)____
Warrinn, Biscayne St. (European).........
William Penn, Wash & 7th St. (Euro.)_
Wofford, Ocean & 24th St. (American)


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ates Rates Rates
Jan 1 Jan-Ap 1 Nov-May 1
nthly Monthly' Sea .oi
-225 100-225 500- 1200
1200- 1500
270- 750
-100 90-150 450- 700
-200 100-250 500- 1250
-100 70-150 270- 600
per month 50- 80
- 60 100-125 600- 750
100 200 900
- 60 100-200 525- -00
-,85 65-140 450- 70(0
-125 100-250 600- 1350
- 80 75- 80 450- 480
-75 45- 95 200- 450
.150 150
S60 100-125 ,600- 750
-100 50-150 300- 750
700- 800
-100 60-125 300- 600
- 75 65-100 300- 500
-125 75-150 440- 900
- 65 40- 65
1800- 2000
S65 55-110 350- 500
1800

Rates Rates
Single Double
$1.00-$3.00 $2.00-45.00
2.50- 5.00 3.00- 6.00
2.00- 4.00 3.50- 8.00
1.00- 1 1.50- 2.00
1.00- 5.00
1.00- 3.00 2.00- 5.00
2.00- 4.00 3.00- 8.00
5.00- 8.00 . 9.00-16.00
2.00- 5.00 3.00- 8.00
1.50- 3.50 2.00- 5.00
8.00-14.00 12.00-20.00
2.50- 6.00 3.00- 7.00
1.00- 4.00 1.50- 5.0'
1.50. 3.50 2.50- 4.0t
12.00-15.00 20.00-30.00
3.00- 7.00 4.00- 8.00
2.00- 4.00 3.00- 6.0;:
10.00-20.00 20.00-30.00
2.00- 4.00 3.00- 5.00
2.00- 4.00 3.50- 5.06
1.00- 3.00 2.00- 6.00
2.00- 6.00 3.50-11.50
1.50- 2.50 2.00- 3.5'
1.00- 5.00 1.50- 7.0(
2.50- 5.00 4.00- (.0U
10.00-15.00 16.00-22.00
16.00-20 25.00-32.00
3.00- 7.00 4.00-12.0(
12.50-25.00 25.00-50.00
2.00- 5.00 2.00- 5.00
1.00- 5.00 1.50- 7.00
10.00-15.00 20.00-25.00
1.50- 3.00 3.00- 5.0o
3.00 4.00- 5.00
3.00- 8.00 5.00-12.00
8.00-15.00 16.00-25.0,


For further information write MIAMI BEACH CHAMBER OF COMMERCE






M IA I

BEACH
winter home
of cham ions






I.









PERFECT PLAY
IN PERFECT CLIME- Ic
;s �____ __


















































A CONSTANT TEMPERATURE-
WINTER An SUMMER.


~c-cl-




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